id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
spir-13392	Bainotti, Lucia	TRENDING RESISTANCE: A STUDY OF THE TIKTOK #DEINFLUENCING PHENOMENON.	2023.0	5	.pdf	application/pdf	1636	107	41	If searching TikTok for this hashtag (which counts over 264 million views), one can see videos aimed at challenging the hype about specific products (especially fashion and make-up products) and criticising the large number of consumer goods purchased as a result of influencers’ recommendations and TikTok trends. The emergence of the deinfluencing trend is not a new phenomenon, as it represents an iteration of already existing critiques concerning content creators and the influencer industry.	cache/spir-13392.pdf	txt/spir-13392.txt