id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
spir-13490	Scharlach, Rebecca	PLATFORM PR – THE PUBLIC MODERATION OF PLATFORM VALUES THROUGH TIKTOK FOR GOOD 	2023.0	5	.pdf	application/pdf	1887	129	49	Other campaigns from social media platforms have similar histories: Douyin’s #positiveenergy campaign to promote more “appropriate, patriotic content” was a response to the Chinese government’s criticism of pornographic content on the platform (Chen et al., 2021) and Facebook’s “Data for Good” data sharing campaign was a response to data leaks. This strain of research adds to our understanding of the importance of social media for corporate social responsibility, yet research has evaded looking at CSR initiatives taken by social media platforms.	cache/spir-13490.pdf	txt/spir-13490.txt