id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
spir-13498	Sullivan, John L	GET WITH THE PROGRAM: PROGRAMMATIC ADVERTISING AND THE DATAFICATION OF PODCAST AUDIENCES	2023.0	4	.pdf	application/pdf	1471	81	42	The key innovation in podcast advertising has been the Suggested Citation (APA): Sullivan, J. L. (2023, October). DAI enables a whole new range of capabilities for podcast advertising, such as the ability to place advertisements instantly across hundreds or thousands of podcast episodes, to place limits or caps on either the time range for a particular campaign (30 days long, for example) or the number of times the ad is played (to reduce advertising load on listeners), or even to offer slightly different versions of the same campaign to the same listener across multiple podcasts (Barletta, 2022).	cache/spir-13498.pdf	txt/spir-13498.txt