id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
spir-13908	Bombaci, Mael; Nespoli, Francesco	MY PRODUCT, YOUR GREEN CHOICE: EXPLORING THE INTERPLAY BETWEEN INFLUENCER’S SUSTAINABILITY COMMUNICATION AND GREEN MARKETING STRATEGIES ON TIKTOK	2025.0	7	.pdf	application/pdf	1774	103	37	TikTok, with its distinctive communicative style characterised by highly visual, vernacular, and meme-based content (Hautea et al., 2021), emerges as a particularly effective channel for addressing companies' communication needs, especially through the narratives shaped by green influencers. Green influencers are emerging, committed to raising public awareness of sustainability (Abell & Pittman, 2021).	cache/spir-13908.pdf	txt/spir-13908.txt