id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
spir-13918	Casteel, Diana Michelle	BOYCOTT WOKENESS, SHOP LIKE A PATRIOT: A DISCURSIVE ANALYSIS OF CONSERVATIVE MLM PROMOTION ON INSTAGRAM	2025.0	5	.pdf	application/pdf	1512	80	40	The genesis of conservative MLMs such as Patriot Wellness Box is unclear due to the lack of transparent business practices that purposefully obfuscate who owns or runs the company. Conceptual Framework Using Abidin’s (2021) framework of refracted publics and Cotter’s (2019) concept of “playing the visibility game,” this study seeks to understand the ways that vaguely coded conservative MLMs such as Patriot Wellness Box enable conservative female influencers to circumvent algorithms and sentiment seed more radical conspiracies within lifestyle content.	cache/spir-13918.pdf	txt/spir-13918.txt