id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
spir-13952	Hallinan, Blake; Trillò, Tommaso; Mizoroki, Saki; Scharlach, Rebecca; Park, Pyung Hwa; Green, Avishai; Shifman, Limor	THE COLLECTIVE INDIVIDUALISM OF YOUTUBE MAKEUP REVIEWS	2025.0	3	.pdf	application/pdf	1039	70	40	If a review answers the questions of what a product is and whether is it any good (Blank, 2006), YouTube beauty reviews spend most of their time on the former. We employed content analysis on the top 20 videos in each language (n=100) to compare the videos’ evaluative criteria using a codebook of ten values we adapted from Boltanski and Thévenot’s (2006) typology of justifications for a prior study of YouTube reviews (Hallinan, 2023).	cache/spir-13952.pdf	txt/spir-13952.txt