id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
spir-13974	Kerr, Aphra; Bidav, Tugce; McEvoy, Erin; Kitchin, Paul	CONNECTING WITH SPORTS FANS: GAMBLING MARKETING STRATEGIES ON INSTAGRAM	2025.0	5	.pdf	application/pdf	1655	77	48	Unlike televised live sporting events that provide an avenue for distributing direct gambling messages, social media platforms such as Instagram facilitate the distribution of a wide variety of content types that not only seek to capture the attention of adult and youth sports fans, but also users who would not typically engage with gambling content. It furthers a growing body of evidence that evidences the extent of gambling marketing that young people are exposed to and how gambling companies exploit fandom to target both gamblers and non-gamblers alike.	cache/spir-13974.pdf	txt/spir-13974.txt