id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
spir-8405	Larsson, Anders Olof; Bruns, Axel; Highfield, Tim; Stromer-Galley, Jennifer; Kenski, Kate; Hemsley, Jeff; Bryant, Lauren; Xiu, Huichuan; Semaan, Bryan; Rossi, Luca; Giglietto, Fabio	ADOPTION AND ADAPTATION: DIACHRONIC PERSPECTIVES ON THE GROWING SOPHISTICATION OF SOCIAL MEDIA USES IN ELECTIONS CAMPAIGNS	2015.0	13	.pdf	application/pdf	5541	229	45	Such tendencies are perhaps most evident in relation to the study of political elections: here, the effective use of social media by the successful Obama campaign in the 2008 US presidential election is often positioned as an obvious starting point for mainstream political uses of contemporary social media platforms such as Facebook and Twitter, creating the impression that its strategies emerged fully formed rather than themselves building on the lessons learnt from previous campaigns, and that subsequent campaigns merely needed to copy Obama’s successful formula in their own electioneering efforts (e.g Miller, 2013). However, the bulk of research into these issues has continued to be designed as single-country or single-election case studies, providing useful findings but lacking a longitudinal, 2 diachronic, or comparative perspective that would be able to trace any developmental trends in political social media use between or during elections.	cache/spir-8405.pdf	txt/spir-8405.txt