id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
spir-8438	Liao, Tony Chung Li	AUGMENTED OR ADMENTED REALITY? THE BOUNDARY CONTEST OVER MARKETING APPLICATIONS AND THE FUTURE OF AN EMERGING TECHNOLOGY	2014.0	4	.pdf	application/pdf	1298	72	50	From this perspective, the visions that actors hold for AR technology and the promises they choose to advance are an important unit of analysis, because they are “‘constitutive’ or ‘performative’ in attracting the interest of necessary allies (various actors in innovation networks, investors, regulatory actors, users, etc.) and in defining roles and in building mutually binding obligations and agendas.” While nominally all of the members support AR technology, they have markedly different visions for what the technology should be used for and what the technology will look like.	cache/spir-8438.pdf	txt/spir-8438.txt