id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
spir-8497	Hopkins, Julian	CLICK FRAUD: ADVERTISING AND THE TERRITORIALISATION OF PERSONAL BLOGS	2014.0	7	.pdf	application/pdf	2267	143	53	ADVERTISING AND THE TERRITORIALISATION OF PERSONAL BLOGS Julian Hopkins Monash Unversity Malaysia Abstract Drawing upon Deleuze & Guattari’s concept of the assemblage, and Callon’s actor- network theory analysis of economic markets, this paper draws upon ethnographic research to examine a case study of changing practices amongst personal bloggers in Malaysia. Introduction This paper looks at how Malaysian personal bloggers’ practices became entangled with market relations through the use of web analytics that enable the ‘cost per click’ (CPC) pricing model, whereby the advertiser pays for metered clicks on advertisements (Bermejo, 2007, pp. 113–14).	cache/spir-8497.pdf	txt/spir-8497.txt