id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
spir-8629	Monea, Alex	Guattaris on Facebook?! affects, refrains and the digital cloud	2011.0	10	.pdf	application/pdf	3922	192	52	I will make the case that Facebook functions according to cloud logic, working to organize people into social rhizomes with a closeness that constitutes a reworking of tribalism (a neo-tribalism), and further that Facebook makes possible a becoming-cloud in which identity is spread out into a cloud in the manner of a subjective pluralism. Keywords Facebook; affect; digital cloud; becoming-cloud; neo-tribalism 2 In the introduction to A Thousand Plateaus, Gilles Deleuze and Félix Guattari (1987) argue that, as an assemblage, a text has only itself, and its connections to and relations with other assemblages and bodies without organs.	cache/spir-8629.pdf	txt/spir-8629.txt