id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
spir-8631	Ems, Lindsay; Gonzales, Amy	Hacking healthcare: Navigating disconnection in the pursuit of medical care	2013.0	4	.pdf	application/pdf	1939	132	51	Denver, USA 1 Overcoming the authority problem: A subculture-centered approach for health communications Lindsay Ems Indiana University United States lems@indiana.edu Amy Gonzales Indiana University United States gonzaamy@indiana.edu Keywords Social media; social marketing; health communication; social support; subcultures; inequalities A subculture-centered approach Traditionally, health communicators have assumed an interventionist stance, seeing their job as “distributing” or “transferring” knowledge to at-risk populations. Findings Interviews with staff at the clinic revealed that they circumvent the authority problem using a subculture-centered approach to circulate salacious, personalized health messages through a variety of subcultural social media platforms Below we focus on two specific examples of this: one describes the use of Instagram and the other describes the use of Grindr for communicating HIV health information.	cache/spir-8631.pdf	txt/spir-8631.txt