id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
spir-8711	McNealy, Jasmine	Legal issues in BYOP: Bring Your Own Persona	2013.0	3	.pdf	application/pdf	1407	77	53	Although researchers have and are currently studying the impact of social media on business and the use of social media strategy by business, little research exists concerning the legal issues related to having employees create and maintain social media personas related to their work. The researcher calls this phenomenon BYOP as a reference to a related trend in business, “Bring Your Own Device,” in which companies allow employees to use their own smart devices or provide employees with smart technology in the workplace, and as a direct invocation of the marketing practices from which business social media usage has its foundation (Oliver, 2012).	cache/spir-8711.pdf	txt/spir-8711.txt