id	sid	tid	token	lemma	pos
spir-10996	1	1	selected	select	VERB
spir-10996	1	2	papers	paper	NOUN
spir-10996	1	3	of	of	ADP
spir-10996	1	4	#	#	SYM
spir-10996	1	5	aoir2019	aoir2019	PROPN
spir-10996	1	6	:	:	PUNCT
spir-10996	1	7	the	the	DET
spir-10996	1	8	20th	20th	ADJ
spir-10996	1	9	annual	annual	ADJ
spir-10996	1	10	conference	conference	NOUN
spir-10996	1	11	of	of	ADP
spir-10996	1	12	the	the	DET
spir-10996	1	13	association	association	NOUN
spir-10996	1	14	of	of	ADP
spir-10996	1	15	internet	internet	NOUN
spir-10996	1	16	researchers	researcher	NOUN
spir-10996	1	17	brisbane	brisbane	NOUN
spir-10996	1	18	,	,	PUNCT
spir-10996	1	19	australia	australia	PROPN
spir-10996	1	20	/	/	SYM
spir-10996	1	21	2	2	NUM
spir-10996	1	22	-	-	SYM
spir-10996	1	23	5	5	NUM
spir-10996	1	24	october	october	NOUN
spir-10996	1	25	2019	2019	NUM
spir-10996	1	26	suggested	suggest	VERB
spir-10996	1	27	citation	citation	NOUN
spir-10996	1	28	(	(	PUNCT
spir-10996	1	29	apa	apa	PROPN
spir-10996	1	30	):	):	PUNCT
spir-10996	1	31	kininmonth	kininmonth	PROPN
spir-10996	1	32	,	,	PUNCT
spir-10996	1	33	s.	s.	PROPN
spir-10996	1	34	(	(	PUNCT
spir-10996	1	35	2019	2019	NUM
spir-10996	1	36	,	,	PUNCT
spir-10996	1	37	october	october	PROPN
spir-10996	1	38	2	2	NUM
spir-10996	1	39	-	-	SYM
spir-10996	1	40	5	5	NUM
spir-10996	1	41	)	)	PUNCT
spir-10996	1	42	.	.	PUNCT
spir-10996	2	1	‘	'	PUNCT
spir-10996	2	2	marking	mark	VERB
spir-10996	2	3	their	their	PRON
spir-10996	2	4	own	own	ADJ
spir-10996	2	5	homework	homework	NOUN
spir-10996	2	6	’	'	PUNCT
spir-10996	2	7	:	:	PUNCT
spir-10996	2	8	trust	trust	NOUN
spir-10996	2	9	and	and	CCONJ
spir-10996	2	10	audience	audience	NOUN
spir-10996	2	11	measurement	measurement	NOUN
spir-10996	2	12	in	in	ADP
spir-10996	2	13	the	the	DET
spir-10996	2	14	australian	australian	ADJ
spir-10996	2	15	digital	digital	ADJ
spir-10996	2	16	advertising	advertising	NOUN
spir-10996	2	17	industry	industry	NOUN
spir-10996	2	18	.	.	PUNCT
spir-10996	3	1	paper	paper	NOUN
spir-10996	3	2	presented	present	VERB
spir-10996	3	3	at	at	ADP
spir-10996	3	4	aoir	aoir	NOUN
spir-10996	3	5	2019	2019	NUM
spir-10996	3	6	:	:	PUNCT
spir-10996	3	7	the	the	DET
spir-10996	3	8	20th	20th	ADJ
spir-10996	3	9	annual	annual	ADJ
spir-10996	3	10	conference	conference	NOUN
spir-10996	3	11	of	of	ADP
spir-10996	3	12	the	the	DET
spir-10996	3	13	association	association	NOUN
spir-10996	3	14	of	of	ADP
spir-10996	3	15	internet	internet	NOUN
spir-10996	3	16	researchers	researcher	NOUN
spir-10996	3	17	.	.	PUNCT
spir-10996	4	1	brisbane	brisbane	PROPN
spir-10996	4	2	,	,	PUNCT
spir-10996	4	3	australia	australia	PROPN
spir-10996	4	4	:	:	PUNCT
spir-10996	4	5	aoir	aoir	NOUN
spir-10996	4	6	.	.	PUNCT
spir-10996	4	7	retrieved	retrieve	VERB
spir-10996	4	8	from	from	ADP
spir-10996	4	9	http://spir.aoir.org	http://spir.aoir.org	PROPN
spir-10996	4	10	.	.	PUNCT
spir-10996	5	1	‘	'	PUNCT
spir-10996	5	2	marking	mark	VERB
spir-10996	5	3	their	their	PRON
spir-10996	5	4	own	own	ADJ
spir-10996	5	5	homework	homework	NOUN
spir-10996	5	6	’	'	PUNCT
spir-10996	5	7	:	:	PUNCT
spir-10996	5	8	trust	trust	NOUN
spir-10996	5	9	and	and	CCONJ
spir-10996	5	10	audience	audience	NOUN
spir-10996	5	11	measurement	measurement	NOUN
spir-10996	5	12	in	in	ADP
spir-10996	5	13	the	the	DET
spir-10996	5	14	australian	australian	ADJ
spir-10996	5	15	digital	digital	ADJ
spir-10996	5	16	advertising	advertising	NOUN
spir-10996	5	17	industry	industry	NOUN
spir-10996	5	18	samuel	samuel	PROPN
spir-10996	5	19	kininmonth	kininmonth	PROPN
spir-10996	5	20	rmit	rmit	PROPN
spir-10996	5	21	university	university	PROPN
spir-10996	5	22	this	this	DET
spir-10996	5	23	paper	paper	NOUN
spir-10996	5	24	examines	examine	VERB
spir-10996	5	25	how	how	SCONJ
spir-10996	5	26	the	the	DET
spir-10996	5	27	australian	australian	ADJ
spir-10996	5	28	advertising	advertising	NOUN
spir-10996	5	29	industry	industry	NOUN
spir-10996	5	30	discusses	discuss	VERB
spir-10996	5	31	trust	trust	NOUN
spir-10996	5	32	in	in	ADP
spir-10996	5	33	the	the	DET
spir-10996	5	34	infrastructures	infrastructure	NOUN
spir-10996	5	35	of	of	ADP
spir-10996	5	36	digital	digital	ADJ
spir-10996	5	37	advertising	advertising	NOUN
spir-10996	5	38	.	.	PUNCT
spir-10996	6	1	the	the	DET
spir-10996	6	2	advertising	advertising	NOUN
spir-10996	6	3	industry	industry	NOUN
spir-10996	6	4	is	be	AUX
spir-10996	6	5	undergoing	undergo	VERB
spir-10996	6	6	a	a	DET
spir-10996	6	7	major	major	ADJ
spir-10996	6	8	change	change	NOUN
spir-10996	6	9	as	as	SCONJ
spir-10996	6	10	digital	digital	ADJ
spir-10996	6	11	advertising	advertising	NOUN
spir-10996	6	12	is	be	AUX
spir-10996	6	13	increasingly	increasingly	ADV
spir-10996	6	14	dominated	dominate	VERB
spir-10996	6	15	by	by	ADP
spir-10996	6	16	new	new	ADJ
spir-10996	6	17	advertising	advertising	NOUN
spir-10996	6	18	technology	technology	NOUN
spir-10996	6	19	(	(	PUNCT
spir-10996	6	20	adtech	adtech	NOUN
spir-10996	6	21	)	)	PUNCT
spir-10996	6	22	players	player	NOUN
spir-10996	6	23	and	and	CCONJ
spir-10996	6	24	major	major	ADJ
spir-10996	6	25	tech	tech	NOUN
spir-10996	6	26	companies	company	NOUN
spir-10996	6	27	such	such	ADJ
spir-10996	6	28	as	as	ADP
spir-10996	6	29	facebook	facebook	NOUN
spir-10996	6	30	and	and	CCONJ
spir-10996	6	31	google	google	PROPN
spir-10996	6	32	.	.	PUNCT
spir-10996	7	1	these	these	DET
spir-10996	7	2	new	new	ADJ
spir-10996	7	3	companies	company	NOUN
spir-10996	7	4	which	which	PRON
spir-10996	7	5	rely	rely	VERB
spir-10996	7	6	on	on	ADP
spir-10996	7	7	automated	automate	VERB
spir-10996	7	8	systems	system	NOUN
spir-10996	7	9	of	of	ADP
spir-10996	7	10	ad	ad	NOUN
spir-10996	7	11	targeting	targeting	NOUN
spir-10996	7	12	,	,	PUNCT
spir-10996	7	13	pricing	pricing	NOUN
spir-10996	7	14	and	and	CCONJ
spir-10996	7	15	placement	placement	NOUN
spir-10996	7	16	to	to	PART
spir-10996	7	17	control	control	VERB
spir-10996	7	18	large	large	ADJ
spir-10996	7	19	amounts	amount	NOUN
spir-10996	7	20	of	of	ADP
spir-10996	7	21	digital	digital	ADJ
spir-10996	7	22	advertising	advertising	NOUN
spir-10996	7	23	inventory	inventory	NOUN
spir-10996	7	24	and	and	CCONJ
spir-10996	7	25	offer	offer	VERB
spir-10996	7	26	new	new	ADJ
spir-10996	7	27	more	more	ADJ
spir-10996	7	28	‘	'	PUNCT
spir-10996	7	29	efficient	efficient	ADJ
spir-10996	7	30	’	'	PUNCT
spir-10996	7	31	ways	way	NOUN
spir-10996	7	32	to	to	ADP
spir-10996	7	33	micro	micro	NOUN
spir-10996	7	34	-	-	NOUN
spir-10996	7	35	target	target	NOUN
spir-10996	7	36	advertising	advertising	NOUN
spir-10996	7	37	.	.	PUNCT
spir-10996	8	1	yet	yet	CCONJ
spir-10996	8	2	these	these	DET
spir-10996	8	3	companies	company	NOUN
spir-10996	8	4	have	have	AUX
spir-10996	8	5	garnered	garner	VERB
spir-10996	8	6	reputations	reputation	NOUN
spir-10996	8	7	for	for	ADP
spir-10996	8	8	misrepresenting	misrepresent	VERB
spir-10996	8	9	their	their	PRON
spir-10996	8	10	numbers	number	NOUN
spir-10996	8	11	;	;	PUNCT
spir-10996	8	12	a	a	DET
spir-10996	8	13	problem	problem	NOUN
spir-10996	8	14	compounded	compound	VERB
spir-10996	8	15	by	by	ADP
spir-10996	8	16	google	google	PROPN
spir-10996	8	17	and	and	CCONJ
spir-10996	8	18	facebook	facebook	PROPN
spir-10996	8	19	’s	’s	PART
spir-10996	8	20	reticence	reticence	NOUN
spir-10996	8	21	to	to	PART
spir-10996	8	22	supply	supply	VERB
spir-10996	8	23	the	the	DET
spir-10996	8	24	means	mean	NOUN
spir-10996	8	25	for	for	ADP
spir-10996	8	26	independent	independent	ADJ
spir-10996	8	27	audience	audience	NOUN
spir-10996	8	28	verification	verification	NOUN
spir-10996	8	29	such	such	ADJ
spir-10996	8	30	as	as	ADP
spir-10996	8	31	seen	see	VERB
spir-10996	8	32	elsewhere	elsewhere	ADV
spir-10996	8	33	in	in	ADP
spir-10996	8	34	advertising	advertising	NOUN
spir-10996	8	35	.	.	PUNCT
spir-10996	9	1	this	this	PRON
spir-10996	9	2	has	have	AUX
spir-10996	9	3	led	lead	VERB
spir-10996	9	4	to	to	ADP
spir-10996	9	5	a	a	DET
spir-10996	9	6	high	high	ADJ
spir-10996	9	7	degree	degree	NOUN
spir-10996	9	8	of	of	ADP
spir-10996	9	9	mistrust	mistrust	NOUN
spir-10996	9	10	from	from	ADP
spir-10996	9	11	australian	australian	ADJ
spir-10996	9	12	advertisers	advertiser	NOUN
spir-10996	9	13	.	.	PUNCT
spir-10996	10	1	the	the	DET
spir-10996	10	2	australian	australian	ADJ
spir-10996	10	3	association	association	NOUN
spir-10996	10	4	of	of	ADP
spir-10996	10	5	national	national	ADJ
spir-10996	10	6	advertisers	advertiser	NOUN
spir-10996	10	7	(	(	PUNCT
spir-10996	10	8	aana	aana	PROPN
spir-10996	10	9	,	,	PUNCT
spir-10996	10	10	2018	2018	NUM
spir-10996	10	11	)	)	PUNCT
spir-10996	10	12	remarked	remark	VERB
spir-10996	10	13	that	that	SCONJ
spir-10996	10	14	a	a	DET
spir-10996	10	15	‘	'	PUNCT
spir-10996	10	16	key	key	ADJ
spir-10996	10	17	risk	risk	NOUN
spir-10996	10	18	for	for	ADP
spir-10996	10	19	advertisers	advertiser	NOUN
spir-10996	10	20	is	be	AUX
spir-10996	10	21	a	a	DET
spir-10996	10	22	lack	lack	NOUN
spir-10996	10	23	of	of	ADP
spir-10996	10	24	transparency	transparency	NOUN
spir-10996	10	25	in	in	ADP
spir-10996	10	26	measurement	measurement	NOUN
spir-10996	10	27	and	and	CCONJ
spir-10996	10	28	viewability	viewability	NOUN
spir-10996	10	29	’	'	PUNCT
spir-10996	10	30	on	on	ADP
spir-10996	10	31	digital	digital	ADJ
spir-10996	10	32	platforms	platform	NOUN
spir-10996	10	33	.	.	PUNCT
spir-10996	11	1	digital	digital	ADJ
spir-10996	11	2	advertising	advertising	NOUN
spir-10996	11	3	relies	rely	VERB
spir-10996	11	4	on	on	ADP
spir-10996	11	5	automation	automation	NOUN
spir-10996	11	6	to	to	PART
spir-10996	11	7	deliver	deliver	VERB
spir-10996	11	8	and	and	CCONJ
spir-10996	11	9	measure	measure	VERB
spir-10996	11	10	ads	ad	NOUN
spir-10996	11	11	(	(	PUNCT
spir-10996	11	12	turow	turow	NOUN
spir-10996	11	13	,	,	PUNCT
spir-10996	11	14	2011	2011	NUM
spir-10996	11	15	)	)	PUNCT
spir-10996	11	16	.	.	PUNCT
spir-10996	12	1	this	this	PRON
spir-10996	12	2	has	have	AUX
spir-10996	12	3	led	lead	VERB
spir-10996	12	4	to	to	ADP
spir-10996	12	5	major	major	ADJ
spir-10996	12	6	concerns	concern	NOUN
spir-10996	12	7	about	about	ADP
spir-10996	12	8	what	what	PRON
spir-10996	12	9	is	be	AUX
spir-10996	12	10	often	often	ADV
spir-10996	12	11	termed	term	VERB
spir-10996	12	12	‘	'	PUNCT
spir-10996	12	13	ad	ad	NOUN
spir-10996	12	14	fraud	fraud	NOUN
spir-10996	12	15	’	'	PUNCT
spir-10996	12	16	.	.	PUNCT
spir-10996	13	1	broadly	broadly	ADV
spir-10996	13	2	,	,	PUNCT
spir-10996	13	3	ad	ad	NOUN
spir-10996	13	4	fraud	fraud	NOUN
spir-10996	13	5	is	be	AUX
spir-10996	13	6	when	when	SCONJ
spir-10996	13	7	ads	ad	NOUN
spir-10996	13	8	are	be	AUX
spir-10996	13	9	recorded	record	VERB
spir-10996	13	10	as	as	ADP
spir-10996	13	11	delivered	deliver	VERB
spir-10996	13	12	(	(	PUNCT
spir-10996	13	13	and	and	CCONJ
spir-10996	13	14	presumably	presumably	ADV
spir-10996	13	15	paid	pay	VERB
spir-10996	13	16	for	for	ADP
spir-10996	13	17	)	)	PUNCT
spir-10996	13	18	despite	despite	SCONJ
spir-10996	13	19	not	not	PART
spir-10996	13	20	being	be	AUX
spir-10996	13	21	seen	see	VERB
spir-10996	13	22	(	(	PUNCT
spir-10996	13	23	or	or	CCONJ
spir-10996	13	24	heard	hear	VERB
spir-10996	13	25	)	)	PUNCT
spir-10996	13	26	by	by	ADP
spir-10996	13	27	the	the	DET
spir-10996	13	28	advertiser	advertiser	NOUN
spir-10996	13	29	’s	’s	PART
spir-10996	13	30	intended	intend	VERB
spir-10996	13	31	target	target	NOUN
spir-10996	13	32	.	.	PUNCT
spir-10996	14	1	there	there	PRON
spir-10996	14	2	are	be	VERB
spir-10996	14	3	myriad	myriad	ADJ
spir-10996	14	4	activities	activity	NOUN
spir-10996	14	5	that	that	PRON
spir-10996	14	6	fall	fall	VERB
spir-10996	14	7	under	under	ADP
spir-10996	14	8	the	the	DET
spir-10996	14	9	umbrella	umbrella	NOUN
spir-10996	14	10	term	term	NOUN
spir-10996	14	11	of	of	ADP
spir-10996	14	12	ad	ad	NOUN
spir-10996	14	13	fraud	fraud	NOUN
spir-10996	14	14	which	which	PRON
spir-10996	14	15	can	can	AUX
spir-10996	14	16	be	be	AUX
spir-10996	14	17	undertaken	undertake	VERB
spir-10996	14	18	by	by	ADP
spir-10996	14	19	human	human	ADJ
spir-10996	14	20	and	and	CCONJ
spir-10996	14	21	non	non	ADJ
spir-10996	14	22	-	-	ADJ
spir-10996	14	23	human	human	ADJ
spir-10996	14	24	actors	actor	NOUN
spir-10996	14	25	(	(	PUNCT
spir-10996	14	26	such	such	ADJ
spir-10996	14	27	as	as	ADP
spir-10996	14	28	bots	bot	NOUN
spir-10996	14	29	)	)	PUNCT
spir-10996	14	30	.	.	PUNCT
spir-10996	15	1	industry	industry	NOUN
spir-10996	15	2	-	-	PUNCT
spir-10996	15	3	commissioned	commission	VERB
spir-10996	15	4	studies	study	NOUN
spir-10996	15	5	estimate	estimate	VERB
spir-10996	15	6	losses	loss	NOUN
spir-10996	15	7	to	to	ADP
spir-10996	15	8	ad	ad	NOUN
spir-10996	15	9	fraud	fraud	NOUN
spir-10996	15	10	were	be	AUX
spir-10996	15	11	6.5	6.5	NUM
spir-10996	15	12	billion	billion	NUM
spir-10996	15	13	usd	usd	NOUN
spir-10996	15	14	in	in	ADP
spir-10996	15	15	2017	2017	NUM
spir-10996	15	16	(	(	PUNCT
spir-10996	15	17	schiff	schiff	NOUN
spir-10996	15	18	,	,	PUNCT
spir-10996	15	19	2017	2017	NUM
spir-10996	15	20	)	)	PUNCT
spir-10996	15	21	.	.	PUNCT
spir-10996	16	1	this	this	PRON
spir-10996	16	2	has	have	AUX
spir-10996	16	3	led	lead	VERB
spir-10996	16	4	to	to	ADP
spir-10996	16	5	a	a	DET
spir-10996	16	6	certain	certain	ADJ
spir-10996	16	7	degree	degree	NOUN
spir-10996	16	8	of	of	ADP
spir-10996	16	9	skepticism	skepticism	NOUN
spir-10996	16	10	and	and	CCONJ
spir-10996	16	11	mistrust	mistrust	NOUN
spir-10996	16	12	of	of	ADP
spir-10996	16	13	digital	digital	ADJ
spir-10996	16	14	advertising	advertising	NOUN
spir-10996	16	15	inventory	inventory	NOUN
spir-10996	16	16	in	in	ADP
spir-10996	16	17	the	the	DET
spir-10996	16	18	industry	industry	NOUN
spir-10996	16	19	.	.	PUNCT
spir-10996	17	1	consolidated	consolidated	ADJ
spir-10996	17	2	advertising	advertising	NOUN
spir-10996	17	3	infrastructures	infrastructure	NOUN
spir-10996	17	4	owned	own	VERB
spir-10996	17	5	by	by	ADP
spir-10996	17	6	companies	company	NOUN
spir-10996	17	7	such	such	ADJ
spir-10996	17	8	as	as	ADP
spir-10996	17	9	google	google	PROPN
spir-10996	17	10	and	and	CCONJ
spir-10996	17	11	facebook	facebook	NOUN
spir-10996	17	12	are	be	AUX
spir-10996	17	13	also	also	ADV
spir-10996	17	14	subject	subject	ADJ
spir-10996	17	15	to	to	ADP
spir-10996	17	16	mistrust	mistrust	NOUN
spir-10996	17	17	within	within	ADP
spir-10996	17	18	much	much	ADJ
spir-10996	17	19	industry	industry	NOUN
spir-10996	17	20	discourse	discourse	NOUN
spir-10996	17	21	.	.	PUNCT
spir-10996	18	1	facebook	facebook	NOUN
spir-10996	18	2	and	and	CCONJ
spir-10996	18	3	google	google	PROPN
spir-10996	18	4	are	be	AUX
spir-10996	18	5	behemoths	behemoth	NOUN
spir-10996	18	6	in	in	ADP
spir-10996	18	7	the	the	DET
spir-10996	18	8	digital	digital	ADJ
spir-10996	18	9	advertising	advertising	NOUN
spir-10996	18	10	industry	industry	NOUN
spir-10996	18	11	and	and	CCONJ
spir-10996	18	12	often	often	ADV
spir-10996	18	13	discussed	discuss	VERB
spir-10996	18	14	as	as	ADP
spir-10996	18	15	unavoidable	unavoidable	ADJ
spir-10996	18	16	‘	'	PUNCT
spir-10996	18	17	frenemies	frenemie	NOUN
spir-10996	18	18	’	'	PUNCT
spir-10996	18	19	within	within	ADP
spir-10996	18	20	the	the	DET
spir-10996	18	21	industry	industry	NOUN
spir-10996	18	22	.	.	PUNCT
spir-10996	19	1	neither	neither	DET
spir-10996	19	2	company	company	NOUN
spir-10996	19	3	offers	offer	VERB
spir-10996	19	4	serious	serious	ADJ
spir-10996	19	5	third	third	ADJ
spir-10996	19	6	-	-	PUNCT
spir-10996	19	7	party	party	NOUN
spir-10996	19	8	auditing	auditing	NOUN
spir-10996	19	9	,	,	PUNCT
spir-10996	19	10	leading	lead	VERB
spir-10996	19	11	many	many	ADJ
spir-10996	19	12	in	in	ADP
spir-10996	19	13	the	the	DET
spir-10996	19	14	advertising	advertising	NOUN
spir-10996	19	15	industry	industry	NOUN
spir-10996	19	16	to	to	PART
spir-10996	19	17	say	say	VERB
spir-10996	19	18	that	that	SCONJ
spir-10996	19	19	they	they	PRON
spir-10996	19	20	are	be	AUX
spir-10996	19	21	‘	'	PUNCT
spir-10996	19	22	marking	mark	VERB
spir-10996	19	23	their	their	PRON
spir-10996	19	24	own	own	ADJ
spir-10996	19	25	homework	homework	NOUN
spir-10996	19	26	’	'	PUNCT
spir-10996	19	27	.	.	PUNCT
spir-10996	20	1	this	this	DET
spir-10996	20	2	hunch	hunch	NOUN
spir-10996	20	3	has	have	AUX
spir-10996	20	4	been	be	AUX
spir-10996	20	5	born	bear	VERB
spir-10996	20	6	out	out	ADP
spir-10996	20	7	in	in	ADP
spir-10996	20	8	the	the	DET
spir-10996	20	9	past	past	NOUN
spir-10996	20	10	with	with	ADP
spir-10996	20	11	facebook	facebook	NOUN
spir-10996	20	12	admitting	admit	VERB
spir-10996	20	13	in	in	ADP
spir-10996	20	14	2016	2016	NUM
spir-10996	20	15	that	that	PRON
spir-10996	20	16	it	it	PRON
spir-10996	20	17	overestimated	overestimate	VERB
spir-10996	20	18	the	the	DET
spir-10996	20	19	popularity	popularity	NOUN
spir-10996	20	20	of	of	ADP
spir-10996	20	21	video	video	NOUN
spir-10996	20	22	on	on	ADP
spir-10996	20	23	the	the	DET
spir-10996	20	24	platform	platform	NOUN
spir-10996	20	25	for	for	ADP
spir-10996	20	26	two	two	NUM
spir-10996	20	27	years	year	NOUN
spir-10996	20	28	because	because	SCONJ
spir-10996	20	29	of	of	ADP
spir-10996	20	30	a	a	DET
spir-10996	20	31	flawed	flawed	ADJ
spir-10996	20	32	metric	metric	NOUN
spir-10996	20	33	(	(	PUNCT
spir-10996	20	34	vranica	vranica	PROPN
spir-10996	20	35	&	&	CCONJ
spir-10996	20	36	marshall	marshall	PROPN
spir-10996	20	37	,	,	PUNCT
spir-10996	20	38	2016	2016	NUM
spir-10996	20	39	)	)	PUNCT
spir-10996	20	40	.	.	PUNCT
spir-10996	21	1	other	other	ADJ
spir-10996	21	2	parts	part	NOUN
spir-10996	21	3	of	of	ADP
spir-10996	21	4	the	the	DET
spir-10996	21	5	advertising	advertising	NOUN
spir-10996	21	6	industry	industry	NOUN
spir-10996	21	7	such	such	ADJ
spir-10996	21	8	as	as	ADP
spir-10996	21	9	the	the	DET
spir-10996	21	10	multinational	multinational	ADJ
spir-10996	21	11	holding	hold	VERB
spir-10996	21	12	companies	company	NOUN
spir-10996	21	13	(	(	PUNCT
spir-10996	21	14	wpp	wpp	PROPN
spir-10996	21	15	,	,	PUNCT
spir-10996	21	16	publicis	publicis	PROPN
spir-10996	21	17	etc	etc	X
spir-10996	21	18	.	.	PUNCT
spir-10996	21	19	)	)	PUNCT
spir-10996	21	20	use	use	VERB
spir-10996	21	21	this	this	PRON
spir-10996	21	22	as	as	ADP
spir-10996	21	23	a	a	DET
spir-10996	21	24	point	point	NOUN
spir-10996	21	25	of	of	ADP
spir-10996	21	26	differentiation	differentiation	NOUN
spir-10996	21	27	between	between	ADP
spir-10996	21	28	themselves	themselves	PRON
spir-10996	21	29	and	and	CCONJ
spir-10996	21	30	the	the	DET
spir-10996	21	31	tech	tech	NOUN
spir-10996	21	32	giants	giant	NOUN
spir-10996	21	33	,	,	PUNCT
spir-10996	21	34	claiming	claim	VERB
spir-10996	21	35	greater	great	ADJ
spir-10996	21	36	independent	independent	ADJ
spir-10996	21	37	oversight	oversight	NOUN
spir-10996	21	38	to	to	PART
spir-10996	21	39	elicit	elicit	VERB
spir-10996	21	40	trust	trust	NOUN
spir-10996	21	41	from	from	ADP
spir-10996	21	42	advertisers	advertiser	NOUN
spir-10996	21	43	.	.	PUNCT
spir-10996	22	1	players	player	NOUN
spir-10996	22	2	in	in	ADP
spir-10996	22	3	digital	digital	ADJ
spir-10996	22	4	advertising	advertising	NOUN
spir-10996	22	5	have	have	AUX
spir-10996	22	6	long	long	ADV
spir-10996	22	7	promoted	promote	VERB
spir-10996	22	8	their	their	PRON
spir-10996	22	9	automated	automate	VERB
spir-10996	22	10	systems	system	NOUN
spir-10996	22	11	as	as	ADP
spir-10996	22	12	being	be	AUX
spir-10996	22	13	more	more	ADV
spir-10996	22	14	accountable	accountable	ADJ
spir-10996	22	15	as	as	ADV
spir-10996	22	16	well	well	ADV
spir-10996	22	17	as	as	ADP
spir-10996	22	18	more	more	ADV
spir-10996	22	19	efficient	efficient	ADJ
spir-10996	22	20	than	than	ADP
spir-10996	22	21	previous	previous	ADJ
spir-10996	22	22	advertising	advertising	NOUN
spir-10996	22	23	infrastructures	infrastructure	NOUN
spir-10996	22	24	(	(	PUNCT
spir-10996	22	25	turow	turow	NOUN
spir-10996	22	26	,	,	PUNCT
spir-10996	22	27	2011	2011	NUM
spir-10996	22	28	)	)	PUNCT
spir-10996	22	29	.	.	PUNCT
spir-10996	23	1	ad	ad	NOUN
spir-10996	23	2	verification	verification	NOUN
spir-10996	23	3	has	have	VERB
spir-10996	23	4	a	a	DET
spir-10996	23	5	long	long	ADJ
spir-10996	23	6	history	history	NOUN
spir-10996	23	7	from	from	ADP
spir-10996	23	8	the	the	DET
spir-10996	23	9	publishing	publishing	NOUN
spir-10996	23	10	of	of	ADP
spir-10996	23	11	newspaper	newspaper	NOUN
spir-10996	23	12	circulation	circulation	NOUN
spir-10996	23	13	data	datum	NOUN
spir-10996	23	14	,	,	PUNCT
spir-10996	23	15	to	to	ADP
spir-10996	23	16	radio	radio	NOUN
spir-10996	23	17	diaries	diary	NOUN
spir-10996	23	18	to	to	ADP
spir-10996	23	19	television	television	NOUN
spir-10996	23	20	ratings	rating	NOUN
spir-10996	23	21	(	(	PUNCT
spir-10996	23	22	mcfall	mcfall	NOUN
spir-10996	23	23	,	,	PUNCT
spir-10996	23	24	2004	2004	NUM
spir-10996	23	25	)	)	PUNCT
spir-10996	23	26	.	.	PUNCT
spir-10996	24	1	major	major	ADJ
spir-10996	24	2	companies	company	NOUN
spir-10996	24	3	such	such	ADJ
spir-10996	24	4	as	as	ADP
spir-10996	24	5	nielsen	nielsen	PROPN
spir-10996	24	6	offer	offer	VERB
spir-10996	24	7	continuous	continuous	ADJ
spir-10996	24	8	or	or	CCONJ
spir-10996	24	9	regular	regular	ADJ
spir-10996	24	10	audience	audience	NOUN
spir-10996	24	11	estimates	estimate	NOUN
spir-10996	24	12	which	which	PRON
spir-10996	24	13	are	be	AUX
spir-10996	24	14	often	often	ADV
spir-10996	24	15	discussed	discuss	VERB
spir-10996	24	16	with	with	ADP
spir-10996	24	17	a	a	DET
spir-10996	24	18	high	high	ADJ
spir-10996	24	19	degree	degree	NOUN
spir-10996	24	20	of	of	ADP
spir-10996	24	21	trust	trust	NOUN
spir-10996	24	22	in	in	ADP
spir-10996	24	23	the	the	DET
spir-10996	24	24	industry	industry	NOUN
spir-10996	24	25	.	.	PUNCT
spir-10996	25	1	at	at	ADP
spir-10996	25	2	stake	stake	NOUN
spir-10996	25	3	then	then	ADV
spir-10996	25	4	,	,	PUNCT
spir-10996	25	5	is	be	AUX
spir-10996	25	6	trust	trust	NOUN
spir-10996	25	7	in	in	ADP
spir-10996	25	8	the	the	DET
spir-10996	25	9	infrastructures	infrastructure	NOUN
spir-10996	25	10	of	of	ADP
spir-10996	25	11	audience	audience	NOUN
spir-10996	25	12	measurement	measurement	NOUN
spir-10996	25	13	.	.	PUNCT
spir-10996	26	1	rather	rather	ADV
spir-10996	26	2	than	than	ADP
spir-10996	26	3	examining	examine	VERB
spir-10996	26	4	the	the	DET
spir-10996	26	5	veracity	veracity	NOUN
spir-10996	26	6	of	of	ADP
spir-10996	26	7	claims	claim	NOUN
spir-10996	26	8	,	,	PUNCT
spir-10996	26	9	i	i	PRON
spir-10996	26	10	examine	examine	VERB
spir-10996	26	11	the	the	DET
spir-10996	26	12	way	way	NOUN
spir-10996	26	13	different	different	ADJ
spir-10996	26	14	actors	actor	NOUN
spir-10996	26	15	deploy	deploy	VERB
spir-10996	26	16	trust	trust	NOUN
spir-10996	26	17	in	in	ADP
spir-10996	26	18	these	these	DET
spir-10996	26	19	systems	system	NOUN
spir-10996	26	20	to	to	PART
spir-10996	26	21	achieve	achieve	VERB
spir-10996	26	22	particular	particular	ADJ
spir-10996	26	23	ends	end	NOUN
spir-10996	26	24	.	.	PUNCT
spir-10996	27	1	metrics	metric	NOUN
spir-10996	27	2	are	be	AUX
spir-10996	27	3	used	use	VERB
spir-10996	27	4	as	as	ADP
spir-10996	27	5	leverage	leverage	NOUN
spir-10996	27	6	within	within	ADP
spir-10996	27	7	the	the	DET
spir-10996	27	8	highly	highly	ADV
spir-10996	27	9	contested	contest	VERB
spir-10996	27	10	space	space	NOUN
spir-10996	27	11	.	.	PUNCT
spir-10996	28	1	different	different	ADJ
spir-10996	28	2	players	player	NOUN
spir-10996	28	3	within	within	ADP
spir-10996	28	4	the	the	DET
spir-10996	28	5	industry	industry	NOUN
spir-10996	28	6	offer	offer	VERB
spir-10996	28	7	their	their	PRON
spir-10996	28	8	customers	customer	NOUN
spir-10996	28	9	measurement	measurement	NOUN
spir-10996	28	10	technologies	technology	NOUN
spir-10996	28	11	designed	design	VERB
spir-10996	28	12	to	to	PART
spir-10996	28	13	foster	foster	VERB
spir-10996	28	14	trust	trust	NOUN
spir-10996	28	15	that	that	SCONJ
spir-10996	28	16	the	the	DET
spir-10996	28	17	right	right	ADJ
spir-10996	28	18	people	people	NOUN
spir-10996	28	19	see	see	VERB
spir-10996	28	20	the	the	DET
spir-10996	28	21	right	right	ADJ
spir-10996	28	22	ads	ad	NOUN
spir-10996	28	23	for	for	ADP
spir-10996	28	24	the	the	DET
spir-10996	28	25	right	right	ADJ
spir-10996	28	26	price	price	NOUN
spir-10996	28	27	.	.	PUNCT
spir-10996	29	1	the	the	DET
spir-10996	29	2	trust	trust	NOUN
spir-10996	29	3	in	in	ADP
spir-10996	29	4	these	these	DET
spir-10996	29	5	measurements	measurement	NOUN
spir-10996	29	6	is	be	AUX
spir-10996	29	7	fundamental	fundamental	ADJ
spir-10996	29	8	to	to	ADP
spir-10996	29	9	the	the	DET
spir-10996	29	10	companies	company	NOUN
spir-10996	29	11	involved	involve	VERB
spir-10996	29	12	in	in	ADP
spir-10996	29	13	digital	digital	ADJ
spir-10996	29	14	advertising	advertising	NOUN
spir-10996	29	15	.	.	PUNCT
spir-10996	30	1	despite	despite	SCONJ
spir-10996	30	2	the	the	DET
spir-10996	30	3	significance	significance	NOUN
spir-10996	30	4	of	of	ADP
spir-10996	30	5	digital	digital	ADJ
spir-10996	30	6	advertising	advertising	NOUN
spir-10996	30	7	as	as	ADP
spir-10996	30	8	a	a	DET
spir-10996	30	9	major	major	ADJ
spir-10996	30	10	economic	economic	ADJ
spir-10996	30	11	and	and	CCONJ
spir-10996	30	12	infrastructural	infrastructural	ADJ
spir-10996	30	13	part	part	NOUN
spir-10996	30	14	of	of	ADP
spir-10996	30	15	digital	digital	ADJ
spir-10996	30	16	media	medium	NOUN
spir-10996	30	17	and	and	CCONJ
spir-10996	30	18	communication	communication	NOUN
spir-10996	30	19	,	,	PUNCT
spir-10996	30	20	it	it	PRON
spir-10996	30	21	has	have	AUX
spir-10996	30	22	tended	tend	VERB
spir-10996	30	23	not	not	PART
spir-10996	30	24	to	to	PART
spir-10996	30	25	attract	attract	VERB
spir-10996	30	26	the	the	DET
spir-10996	30	27	same	same	ADJ
spir-10996	30	28	degree	degree	NOUN
spir-10996	30	29	of	of	ADP
spir-10996	30	30	scholarship	scholarship	NOUN
spir-10996	30	31	as	as	ADP
spir-10996	30	32	other	other	ADJ
spir-10996	30	33	parts	part	NOUN
spir-10996	30	34	of	of	ADP
spir-10996	30	35	media	medium	NOUN
spir-10996	30	36	and	and	CCONJ
spir-10996	30	37	communication	communication	NOUN
spir-10996	30	38	.	.	PUNCT
spir-10996	31	1	much	much	ADJ
spir-10996	31	2	of	of	ADP
spir-10996	31	3	the	the	DET
spir-10996	31	4	commendable	commendable	ADJ
spir-10996	31	5	work	work	NOUN
spir-10996	31	6	that	that	PRON
spir-10996	31	7	has	have	AUX
spir-10996	31	8	been	be	AUX
spir-10996	31	9	done	do	VERB
spir-10996	31	10	has	have	AUX
spir-10996	31	11	tended	tend	VERB
spir-10996	31	12	to	to	PART
spir-10996	31	13	focus	focus	VERB
spir-10996	31	14	on	on	ADP
spir-10996	31	15	the	the	DET
spir-10996	31	16	use	use	NOUN
spir-10996	31	17	of	of	ADP
spir-10996	31	18	surveillance	surveillance	NOUN
spir-10996	31	19	to	to	PART
spir-10996	31	20	target	target	VERB
spir-10996	31	21	advertisements	advertisement	NOUN
spir-10996	31	22	(	(	PUNCT
spir-10996	31	23	cohen	cohen	NOUN
spir-10996	31	24	,	,	PUNCT
spir-10996	31	25	2017	2017	NUM
spir-10996	31	26	;	;	PUNCT
spir-10996	31	27	turow	turow	NUM
spir-10996	31	28	,	,	PUNCT
spir-10996	31	29	2011	2011	NUM
spir-10996	31	30	)	)	PUNCT
spir-10996	31	31	.	.	PUNCT
spir-10996	32	1	this	this	PRON
spir-10996	32	2	is	be	AUX
spir-10996	32	3	important	important	ADJ
spir-10996	32	4	work	work	NOUN
spir-10996	32	5	but	but	CCONJ
spir-10996	32	6	there	there	PRON
spir-10996	32	7	is	be	VERB
spir-10996	32	8	more	more	ADJ
spir-10996	32	9	to	to	PART
spir-10996	32	10	be	be	AUX
spir-10996	32	11	done	do	VERB
spir-10996	32	12	in	in	ADP
spir-10996	32	13	understanding	understand	VERB
spir-10996	32	14	the	the	DET
spir-10996	32	15	industry	industry	NOUN
spir-10996	32	16	dynamics	dynamic	NOUN
spir-10996	32	17	that	that	PRON
spir-10996	32	18	surround	surround	VERB
spir-10996	32	19	surveillance	surveillance	NOUN
spir-10996	32	20	.	.	PUNCT
spir-10996	33	1	a	a	DET
spir-10996	33	2	major	major	ADJ
spir-10996	33	3	reason	reason	NOUN
spir-10996	33	4	much	much	ADJ
spir-10996	33	5	digital	digital	ADJ
spir-10996	33	6	advertising	advertising	NOUN
spir-10996	33	7	relies	rely	VERB
spir-10996	33	8	on	on	ADP
spir-10996	33	9	the	the	DET
spir-10996	33	10	use	use	NOUN
spir-10996	33	11	of	of	ADP
spir-10996	33	12	surveillance	surveillance	NOUN
spir-10996	33	13	is	be	AUX
spir-10996	33	14	that	that	SCONJ
spir-10996	33	15	it	it	PRON
spir-10996	33	16	may	may	AUX
spir-10996	33	17	be	be	AUX
spir-10996	33	18	seen	see	VERB
spir-10996	33	19	to	to	PART
spir-10996	33	20	make	make	VERB
spir-10996	33	21	the	the	DET
spir-10996	33	22	delivery	delivery	NOUN
spir-10996	33	23	of	of	ADP
spir-10996	33	24	advertisements	advertisement	NOUN
spir-10996	33	25	more	more	ADV
spir-10996	33	26	reliable	reliable	ADJ
spir-10996	33	27	.	.	PUNCT
spir-10996	34	1	more	more	ADJ
spir-10996	34	2	‘	'	PUNCT
spir-10996	34	3	targets	target	NOUN
spir-10996	34	4	’	'	PUNCT
spir-10996	34	5	and	and	CCONJ
spir-10996	34	6	less	less	ADJ
spir-10996	34	7	‘	'	PUNCT
spir-10996	34	8	waste	waste	NOUN
spir-10996	34	9	’	'	PUNCT
spir-10996	34	10	as	as	SCONJ
spir-10996	34	11	the	the	DET
spir-10996	34	12	industry	industry	NOUN
spir-10996	34	13	often	often	ADV
spir-10996	34	14	describes	describe	VERB
spir-10996	34	15	it	it	PRON
spir-10996	34	16	.	.	PUNCT
spir-10996	35	1	in	in	ADP
spir-10996	35	2	this	this	DET
spir-10996	35	3	paper	paper	NOUN
spir-10996	35	4	i	i	PRON
spir-10996	35	5	ask	ask	VERB
spir-10996	35	6	,	,	PUNCT
spir-10996	35	7	how	how	SCONJ
spir-10996	35	8	is	be	AUX
spir-10996	35	9	trust	trust	NOUN
spir-10996	35	10	in	in	ADP
spir-10996	35	11	measurement	measurement	NOUN
spir-10996	35	12	and	and	CCONJ
spir-10996	35	13	verification	verification	NOUN
spir-10996	35	14	infrastructures	infrastructure	NOUN
spir-10996	35	15	discussed	discuss	VERB
spir-10996	35	16	within	within	ADP
spir-10996	35	17	the	the	DET
spir-10996	35	18	australian	australian	ADJ
spir-10996	35	19	digital	digital	ADJ
spir-10996	35	20	advertising	advertising	NOUN
spir-10996	35	21	industry	industry	NOUN
spir-10996	35	22	?	?	PUNCT
spir-10996	36	1	is	be	AUX
spir-10996	36	2	it	it	PRON
spir-10996	36	3	fair	fair	ADJ
spir-10996	36	4	to	to	PART
spir-10996	36	5	compare	compare	VERB
spir-10996	36	6	businesses	business	NOUN
spir-10996	36	7	that	that	PRON
spir-10996	36	8	distribute	distribute	VERB
spir-10996	36	9	advertising	advertising	NOUN
spir-10996	36	10	in	in	ADP
spir-10996	36	11	very	very	ADV
spir-10996	36	12	different	different	ADJ
spir-10996	36	13	ways	way	NOUN
spir-10996	36	14	?	?	PUNCT
spir-10996	37	1	i	i	PRON
spir-10996	37	2	answer	answer	VERB
spir-10996	37	3	these	these	DET
spir-10996	37	4	questions	question	NOUN
spir-10996	37	5	through	through	ADP
spir-10996	37	6	qualitative	qualitative	ADJ
spir-10996	37	7	analysis	analysis	NOUN
spir-10996	37	8	of	of	ADP
spir-10996	37	9	submissions	submission	NOUN
spir-10996	37	10	made	make	VERB
spir-10996	37	11	to	to	ADP
spir-10996	37	12	the	the	DET
spir-10996	37	13	australian	australian	ADJ
spir-10996	37	14	competition	competition	NOUN
spir-10996	37	15	and	and	CCONJ
spir-10996	37	16	consumer	consumer	NOUN
spir-10996	37	17	commission	commission	PROPN
spir-10996	37	18	(	(	PUNCT
spir-10996	37	19	accc	accc	PROPN
spir-10996	37	20	)	)	PUNCT
spir-10996	37	21	as	as	ADP
spir-10996	37	22	part	part	NOUN
spir-10996	37	23	of	of	ADP
spir-10996	37	24	its	its	PRON
spir-10996	37	25	current	current	ADJ
spir-10996	37	26	digital	digital	ADJ
spir-10996	37	27	platforms	platform	NOUN
spir-10996	37	28	inquiry	inquiry	NOUN
spir-10996	37	29	(	(	PUNCT
spir-10996	37	30	dpi	dpi	NOUN
spir-10996	37	31	)	)	PUNCT
spir-10996	37	32	in	in	ADP
spir-10996	37	33	2018	2018	NUM
spir-10996	37	34	and	and	CCONJ
spir-10996	37	35	2019	2019	NUM
spir-10996	37	36	.	.	PUNCT
spir-10996	38	1	i	i	PRON
spir-10996	38	2	also	also	ADV
spir-10996	38	3	draw	draw	VERB
spir-10996	38	4	on	on	ADP
spir-10996	38	5	summaries	summary	NOUN
spir-10996	38	6	of	of	ADP
spir-10996	38	7	four	four	NUM
spir-10996	38	8	public	public	ADJ
spir-10996	38	9	forums	forum	NOUN
spir-10996	38	10	the	the	DET
spir-10996	38	11	accc	accc	PROPN
spir-10996	38	12	held	hold	VERB
spir-10996	38	13	in	in	ADP
spir-10996	38	14	2018	2018	NUM
spir-10996	38	15	as	as	ADV
spir-10996	38	16	well	well	ADV
spir-10996	38	17	as	as	ADP
spir-10996	38	18	wide	wide	ADJ
spir-10996	38	19	reading	reading	NOUN
spir-10996	38	20	in	in	ADP
spir-10996	38	21	the	the	DET
spir-10996	38	22	advertising	advertising	NOUN
spir-10996	38	23	industry	industry	NOUN
spir-10996	38	24	trade	trade	NOUN
spir-10996	38	25	press	press	NOUN
spir-10996	38	26	.	.	PUNCT
spir-10996	39	1	this	this	DET
spir-10996	39	2	study	study	NOUN
spir-10996	39	3	sits	sit	VERB
spir-10996	39	4	within	within	ADP
spir-10996	39	5	a	a	DET
spir-10996	39	6	larger	large	ADJ
spir-10996	39	7	project	project	NOUN
spir-10996	39	8	that	that	PRON
spir-10996	39	9	examines	examine	VERB
spir-10996	39	10	the	the	DET
spir-10996	39	11	adoption	adoption	NOUN
spir-10996	39	12	of	of	ADP
spir-10996	39	13	automation	automation	NOUN
spir-10996	39	14	in	in	ADP
spir-10996	39	15	the	the	DET
spir-10996	39	16	australian	australian	ADJ
spir-10996	39	17	digital	digital	ADJ
spir-10996	39	18	advertising	advertising	NOUN
spir-10996	39	19	landscape	landscape	NOUN
spir-10996	39	20	.	.	PUNCT
spir-10996	40	1	stakeholders	stakeholder	NOUN
spir-10996	40	2	made	make	VERB
spir-10996	40	3	over	over	ADP
spir-10996	40	4	60	60	NUM
spir-10996	40	5	submissions	submission	NOUN
spir-10996	40	6	the	the	DET
spir-10996	40	7	first	first	ADJ
spir-10996	40	8	of	of	ADP
spir-10996	40	9	round	round	NOUN
spir-10996	40	10	of	of	ADP
spir-10996	40	11	the	the	DET
spir-10996	40	12	dpi	dpi	NOUN
spir-10996	40	13	.	.	PUNCT
spir-10996	41	1	the	the	DET
spir-10996	41	2	accc	accc	PROPN
spir-10996	41	3	used	use	VERB
spir-10996	41	4	the	the	DET
spir-10996	41	5	first	first	ADJ
spir-10996	41	6	round	round	NOUN
spir-10996	41	7	of	of	ADP
spir-10996	41	8	submissions	submission	NOUN
spir-10996	41	9	and	and	CCONJ
spir-10996	41	10	forums	forum	NOUN
spir-10996	41	11	to	to	PART
spir-10996	41	12	draft	draft	VERB
spir-10996	41	13	a	a	DET
spir-10996	41	14	preliminary	preliminary	ADJ
spir-10996	41	15	report	report	NOUN
spir-10996	41	16	.	.	PUNCT
spir-10996	42	1	the	the	DET
spir-10996	42	2	accc	accc	PROPN
spir-10996	42	3	’s	’s	PART
spir-10996	42	4	preliminary	preliminary	ADJ
spir-10996	42	5	report	report	NOUN
spir-10996	42	6	was	be	AUX
spir-10996	42	7	non	non	ADJ
spir-10996	42	8	-	-	ADJ
spir-10996	42	9	committal	committal	ADJ
spir-10996	42	10	on	on	ADP
spir-10996	42	11	the	the	DET
spir-10996	42	12	subject	subject	NOUN
spir-10996	42	13	of	of	ADP
spir-10996	42	14	advertisement	advertisement	NOUN
spir-10996	42	15	verification	verification	NOUN
spir-10996	42	16	although	although	SCONJ
spir-10996	42	17	the	the	DET
spir-10996	42	18	issue	issue	NOUN
spir-10996	42	19	was	be	AUX
spir-10996	42	20	raised	raise	VERB
spir-10996	42	21	in	in	ADP
spir-10996	42	22	multiple	multiple	ADJ
spir-10996	42	23	submissions	submission	NOUN
spir-10996	42	24	and	and	CCONJ
spir-10996	42	25	the	the	DET
spir-10996	42	26	public	public	ADJ
spir-10996	42	27	forums	forum	NOUN
spir-10996	42	28	.	.	PUNCT
spir-10996	43	1	both	both	CCONJ
spir-10996	43	2	google	google	PROPN
spir-10996	43	3	and	and	CCONJ
spir-10996	43	4	facebook	facebook	NOUN
spir-10996	43	5	claim	claim	NOUN
spir-10996	43	6	that	that	SCONJ
spir-10996	43	7	their	their	PRON
spir-10996	43	8	ads	ad	NOUN
spir-10996	43	9	are	be	AUX
spir-10996	43	10	able	able	ADJ
spir-10996	43	11	to	to	PART
spir-10996	43	12	be	be	AUX
spir-10996	43	13	verified	verify	VERB
spir-10996	43	14	.	.	PUNCT
spir-10996	44	1	this	this	PRON
spir-10996	44	2	is	be	AUX
spir-10996	44	3	disputed	dispute	VERB
spir-10996	44	4	by	by	ADP
spir-10996	44	5	others	other	NOUN
spir-10996	44	6	who	who	PRON
spir-10996	44	7	note	note	VERB
spir-10996	44	8	that	that	SCONJ
spir-10996	44	9	the	the	DET
spir-10996	44	10	verification	verification	NOUN
spir-10996	44	11	is	be	AUX
spir-10996	44	12	still	still	ADV
spir-10996	44	13	based	base	VERB
spir-10996	44	14	on	on	ADP
spir-10996	44	15	google	google	PROPN
spir-10996	44	16	and	and	CCONJ
spir-10996	44	17	facebook	facebook	PROPN
spir-10996	44	18	’s	’s	PART
spir-10996	44	19	data	datum	NOUN
spir-10996	44	20	.	.	PUNCT
spir-10996	45	1	the	the	DET
spir-10996	45	2	accc	accc	PROPN
spir-10996	45	3	has	have	AUX
spir-10996	45	4	requested	request	VERB
spir-10996	45	5	further	further	ADJ
spir-10996	45	6	submissions	submission	NOUN
spir-10996	45	7	from	from	ADP
spir-10996	45	8	industry	industry	NOUN
spir-10996	45	9	regarding	regard	VERB
spir-10996	45	10	ad	ad	NOUN
spir-10996	45	11	verification	verification	NOUN
spir-10996	45	12	and	and	CCONJ
spir-10996	45	13	the	the	DET
spir-10996	45	14	second	second	ADJ
spir-10996	45	15	round	round	NOUN
spir-10996	45	16	of	of	ADP
spir-10996	45	17	submissions	submission	NOUN
spir-10996	45	18	are	be	AUX
spir-10996	45	19	likely	likely	ADJ
spir-10996	45	20	to	to	PART
spir-10996	45	21	be	be	AUX
spir-10996	45	22	made	make	VERB
spir-10996	45	23	public	public	ADJ
spir-10996	45	24	in	in	ADP
spir-10996	45	25	march	march	PROPN
spir-10996	45	26	2019	2019	NUM
spir-10996	45	27	.	.	PUNCT
spir-10996	46	1	the	the	DET
spir-10996	46	2	final	final	ADJ
spir-10996	46	3	dpi	dpi	NOUN
spir-10996	46	4	report	report	NOUN
spir-10996	46	5	is	be	AUX
spir-10996	46	6	due	due	ADJ
spir-10996	46	7	by	by	ADP
spir-10996	46	8	june	june	PROPN
spir-10996	46	9	2019	2019	NUM
spir-10996	46	10	.	.	PUNCT
spir-10996	47	1	i	i	PRON
spir-10996	47	2	will	will	AUX
spir-10996	47	3	encompass	encompass	VERB
spir-10996	47	4	those	those	DET
spir-10996	47	5	subsequent	subsequent	ADJ
spir-10996	47	6	releases	release	NOUN
spir-10996	47	7	into	into	ADP
spir-10996	47	8	the	the	DET
spir-10996	47	9	research	research	NOUN
spir-10996	47	10	on	on	ADP
spir-10996	47	11	an	an	DET
spir-10996	47	12	ongoing	ongoing	ADJ
spir-10996	47	13	basis	basis	NOUN
spir-10996	47	14	and	and	CCONJ
spir-10996	47	15	use	use	VERB
spir-10996	47	16	them	they	PRON
spir-10996	47	17	to	to	PART
spir-10996	47	18	better	well	ADV
spir-10996	47	19	understand	understand	VERB
spir-10996	47	20	how	how	SCONJ
spir-10996	47	21	the	the	DET
spir-10996	47	22	industry	industry	NOUN
spir-10996	47	23	discusses	discuss	VERB
spir-10996	47	24	issues	issue	VERB
spir-10996	47	25	ad	ad	NOUN
spir-10996	47	26	verification	verification	NOUN
spir-10996	47	27	and	and	CCONJ
spir-10996	47	28	trust	trust	NOUN
spir-10996	47	29	.	.	PUNCT
spir-10996	48	1	this	this	DET
spir-10996	48	2	paper	paper	NOUN
spir-10996	48	3	aims	aim	VERB
spir-10996	48	4	to	to	PART
spir-10996	48	5	contribute	contribute	VERB
spir-10996	48	6	to	to	ADP
spir-10996	48	7	a	a	DET
spir-10996	48	8	better	well	ADJ
spir-10996	48	9	understanding	understanding	NOUN
spir-10996	48	10	of	of	ADP
spir-10996	48	11	the	the	DET
spir-10996	48	12	debates	debate	NOUN
spir-10996	48	13	within	within	ADP
spir-10996	48	14	industry	industry	NOUN
spir-10996	48	15	about	about	ADP
spir-10996	48	16	trust	trust	NOUN
spir-10996	48	17	and	and	CCONJ
spir-10996	48	18	verification	verification	NOUN
spir-10996	48	19	during	during	ADP
spir-10996	48	20	industry	industry	NOUN
spir-10996	48	21	transformation	transformation	NOUN
spir-10996	48	22	.	.	PUNCT
spir-10996	49	1	these	these	DET
spir-10996	49	2	debates	debate	NOUN
spir-10996	49	3	are	be	AUX
spir-10996	49	4	important	important	ADJ
spir-10996	49	5	to	to	PART
spir-10996	49	6	see	see	VERB
spir-10996	49	7	what	what	DET
spir-10996	49	8	role	role	NOUN
spir-10996	49	9	standards	standard	NOUN
spir-10996	49	10	and	and	CCONJ
spir-10996	49	11	measures	measure	NOUN
spir-10996	49	12	play	play	VERB
spir-10996	49	13	within	within	ADP
spir-10996	49	14	the	the	DET
spir-10996	49	15	industry	industry	NOUN
spir-10996	49	16	.	.	PUNCT
spir-10996	50	1	while	while	SCONJ
spir-10996	50	2	the	the	DET
spir-10996	50	3	infrastructures	infrastructure	NOUN
spir-10996	50	4	and	and	CCONJ
spir-10996	50	5	dynamics	dynamic	NOUN
spir-10996	50	6	of	of	ADP
spir-10996	50	7	digital	digital	ADJ
spir-10996	50	8	advertising	advertising	NOUN
spir-10996	50	9	are	be	AUX
spir-10996	50	10	often	often	ADV
spir-10996	50	11	hidden	hide	VERB
spir-10996	50	12	from	from	ADP
spir-10996	50	13	the	the	DET
spir-10996	50	14	public	public	ADJ
spir-10996	50	15	gaze	gaze	NOUN
spir-10996	50	16	they	they	PRON
spir-10996	50	17	have	have	VERB
spir-10996	50	18	major	major	ADJ
spir-10996	50	19	effects	effect	NOUN
spir-10996	50	20	on	on	ADP
spir-10996	50	21	the	the	DET
spir-10996	50	22	broader	broad	ADJ
spir-10996	50	23	media	medium	NOUN
spir-10996	50	24	and	and	CCONJ
spir-10996	50	25	communication	communication	NOUN
spir-10996	50	26	they	they	PRON
spir-10996	50	27	support	support	VERB
spir-10996	50	28	(	(	PUNCT
spir-10996	50	29	turow	turow	NOUN
spir-10996	50	30	&	&	CCONJ
spir-10996	50	31	couldry	couldry	PROPN
spir-10996	50	32	,	,	PUNCT
spir-10996	50	33	2018	2018	NUM
spir-10996	50	34	)	)	PUNCT
spir-10996	50	35	.	.	PUNCT
spir-10996	51	1	the	the	DET
spir-10996	51	2	advertising	advertising	NOUN
spir-10996	51	3	industry	industry	NOUN
spir-10996	51	4	exercises	exercise	VERB
spir-10996	51	5	a	a	DET
spir-10996	51	6	great	great	ADJ
spir-10996	51	7	degree	degree	NOUN
spir-10996	51	8	of	of	ADP
spir-10996	51	9	economic	economic	ADJ
spir-10996	51	10	power	power	NOUN
spir-10996	51	11	in	in	ADP
spir-10996	51	12	digital	digital	ADJ
spir-10996	51	13	media	medium	NOUN
spir-10996	51	14	and	and	CCONJ
spir-10996	51	15	understanding	understand	VERB
spir-10996	51	16	its	its	PRON
spir-10996	51	17	structures	structure	NOUN
spir-10996	51	18	and	and	CCONJ
spir-10996	51	19	logics	logic	NOUN
spir-10996	51	20	can	can	AUX
spir-10996	51	21	aid	aid	VERB
spir-10996	51	22	researchers	researcher	NOUN
spir-10996	51	23	when	when	SCONJ
spir-10996	51	24	examining	examine	VERB
spir-10996	51	25	broader	broad	ADJ
spir-10996	51	26	concerns	concern	NOUN
spir-10996	51	27	for	for	ADP
spir-10996	51	28	internet	internet	NOUN
spir-10996	51	29	scholars	scholar	NOUN
spir-10996	51	30	.	.	PUNCT
spir-10996	52	1	for	for	ADP
spir-10996	52	2	example	example	NOUN
spir-10996	52	3	issues	issue	NOUN
spir-10996	52	4	surrounding	surround	VERB
spir-10996	52	5	ad	ad	NOUN
spir-10996	52	6	verification	verification	NOUN
spir-10996	52	7	may	may	AUX
spir-10996	52	8	bleed	bleed	VERB
spir-10996	52	9	into	into	ADP
spir-10996	52	10	other	other	ADJ
spir-10996	52	11	possible	possible	ADJ
spir-10996	52	12	outcomes	outcome	NOUN
spir-10996	52	13	such	such	ADJ
spir-10996	52	14	as	as	ADP
spir-10996	52	15	greater	great	ADJ
spir-10996	52	16	reliance	reliance	NOUN
spir-10996	52	17	on	on	ADP
spir-10996	52	18	surveillance	surveillance	NOUN
spir-10996	52	19	mechanisms	mechanism	NOUN
spir-10996	52	20	to	to	PART
spir-10996	52	21	track	track	VERB
spir-10996	52	22	users	user	NOUN
spir-10996	52	23	to	to	ADP
spir-10996	52	24	the	the	DET
spir-10996	52	25	point	point	NOUN
spir-10996	52	26	of	of	ADP
spir-10996	52	27	sale	sale	NOUN
spir-10996	52	28	or	or	CCONJ
spir-10996	52	29	broader	broad	ADJ
spir-10996	52	30	data	datum	NOUN
spir-10996	52	31	sharing	sharing	NOUN
spir-10996	52	32	arrangements	arrangement	NOUN
spir-10996	52	33	to	to	PART
spir-10996	52	34	enable	enable	VERB
spir-10996	52	35	third	third	ADJ
spir-10996	52	36	-	-	PUNCT
spir-10996	52	37	party	party	NOUN
spir-10996	52	38	compliance	compliance	NOUN
spir-10996	52	39	.	.	PUNCT
spir-10996	53	1	references	reference	NOUN
spir-10996	53	2	aana	aana	NOUN
spir-10996	53	3	(	(	PUNCT
spir-10996	53	4	2018	2018	NUM
spir-10996	53	5	)	)	PUNCT
spir-10996	53	6	submission	submission	NOUN
spir-10996	53	7	to	to	ADP
spir-10996	53	8	accc	accc	PROPN
spir-10996	53	9	:	:	PUNCT
spir-10996	53	10	digital	digital	ADJ
spir-10996	53	11	platforms	platform	NOUN
spir-10996	53	12	inquiry	inquiry	NOUN
spir-10996	53	13	.	.	PUNCT
spir-10996	54	1	retrieved	retrieve	VERB
spir-10996	54	2	from	from	ADP
spir-10996	54	3	https://www.accc.gov.au/system/files/australian%20association%20of%20national%20	https://www.accc.gov.au/system/files/australian%20association%20of%20national%20	PROPN
spir-10996	54	4	advertisers%20%28april%202018%29.pdf	advertisers%20%28april%202018%29.pdf	PROPN
spir-10996	54	5	cohen	cohen	PROPN
spir-10996	54	6	,	,	PUNCT
spir-10996	54	7	j.	j.	PROPN
spir-10996	54	8	e.	e.	PROPN
spir-10996	54	9	(	(	PUNCT
spir-10996	54	10	2017	2017	NUM
spir-10996	54	11	)	)	PUNCT
spir-10996	54	12	.	.	PUNCT
spir-10996	55	1	the	the	DET
spir-10996	55	2	biopolitical	biopolitical	ADJ
spir-10996	55	3	public	public	ADJ
spir-10996	55	4	domain	domain	NOUN
spir-10996	55	5	:	:	PUNCT
spir-10996	55	6	the	the	DET
spir-10996	55	7	legal	legal	ADJ
spir-10996	55	8	construction	construction	NOUN
spir-10996	55	9	of	of	ADP
spir-10996	55	10	the	the	DET
spir-10996	55	11	surveillance	surveillance	NOUN
spir-10996	55	12	economy	economy	NOUN
spir-10996	55	13	.	.	PUNCT
spir-10996	56	1	philosophy	philosophy	NOUN
spir-10996	56	2	&	&	CCONJ
spir-10996	56	3	technology	technology	PROPN
spir-10996	56	4	.	.	PUNCT
spir-10996	57	1	doi:10.1007	doi:10.1007	VERB
spir-10996	57	2	/	/	SYM
spir-10996	57	3	s13347	s13347	PROPN
spir-10996	57	4	-	-	PUNCT
spir-10996	57	5	017	017	NUM
spir-10996	57	6	-	-	PUNCT
spir-10996	57	7	0258	0258	NUM
spir-10996	57	8	-	-	SYM
spir-10996	57	9	2	2	NUM
spir-10996	57	10	mcfall	mcfall	NOUN
spir-10996	57	11	,	,	PUNCT
spir-10996	57	12	l.	l.	PROPN
spir-10996	57	13	(	(	PUNCT
spir-10996	57	14	2004	2004	NUM
spir-10996	57	15	)	)	PUNCT
spir-10996	57	16	.	.	PUNCT
spir-10996	58	1	advertising	advertising	NOUN
spir-10996	58	2	:	:	PUNCT
spir-10996	58	3	a	a	DET
spir-10996	58	4	cultural	cultural	ADJ
spir-10996	58	5	economy	economy	NOUN
spir-10996	58	6	.	.	PUNCT
spir-10996	59	1	london	london	PROPN
spir-10996	59	2	:	:	PUNCT
spir-10996	59	3	sage	sage	NOUN
spir-10996	59	4	publications	publications	PROPN
spir-10996	59	5	ltd	ltd	PROPN
spir-10996	59	6	.	.	PROPN
spir-10996	59	7	schiff	schiff	PROPN
spir-10996	59	8	,	,	PUNCT
spir-10996	59	9	a.	a.	NOUN
spir-10996	59	10	(	(	PUNCT
spir-10996	59	11	2017	2017	NUM
spir-10996	59	12	)	)	PUNCT
spir-10996	59	13	.	.	PUNCT
spir-10996	60	1	ana	ana	PROPN
spir-10996	60	2	/	/	SYM
spir-10996	60	3	white	white	PROPN
spir-10996	60	4	ops	op	NOUN
spir-10996	60	5	:	:	PUNCT
spir-10996	60	6	ad	ad	NOUN
spir-10996	60	7	fraud	fraud	NOUN
spir-10996	60	8	will	will	AUX
spir-10996	60	9	actually	actually	ADV
spir-10996	60	10	go	go	VERB
spir-10996	60	11	down	down	ADP
spir-10996	60	12	in	in	ADP
spir-10996	60	13	2017	2017	NUM
spir-10996	60	14	,	,	PUNCT
spir-10996	60	15	from	from	ADP
spir-10996	60	16	$	$	SYM
spir-10996	60	17	7.2	7.2	NUM
spir-10996	60	18	billion	billion	NUM
spir-10996	60	19	to	to	PART
spir-10996	60	20	$	$	SYM
spir-10996	60	21	6.5	6.5	NUM
spir-10996	60	22	billion	billion	NUM
spir-10996	60	23	.	.	PUNCT
spir-10996	61	1	ad	ad	NOUN
spir-10996	61	2	exchanger	exchanger	NOUN
spir-10996	61	3	.	.	PUNCT
spir-10996	62	1	retrieved	retrieve	VERB
spir-10996	62	2	from	from	ADP
spir-10996	62	3	https://web.archive.org/web/20190220020841/https://adexchanger.com/ad-exchangenews/anawhite-ops-ad-fraud-will-actually-go-2017-7-2-billion-6-5-billion/	https://web.archive.org/web/20190220020841/https://adexchanger.com/ad-exchangenews/anawhite-ops-ad-fraud-will-actually-go-2017-7-2-billion-6-5-billion/	PROPN
spir-10996	62	4	turow	turow	PROPN
spir-10996	62	5	,	,	PUNCT
spir-10996	62	6	j.	j.	PROPN
spir-10996	62	7	,	,	PUNCT
spir-10996	62	8	&	&	CCONJ
spir-10996	62	9	couldry	couldry	PROPN
spir-10996	62	10	,	,	PUNCT
spir-10996	62	11	n.	n.	PROPN
spir-10996	62	12	(	(	PUNCT
spir-10996	62	13	2018	2018	NUM
spir-10996	62	14	)	)	PUNCT
spir-10996	62	15	.	.	PUNCT
spir-10996	63	1	media	medium	NOUN
spir-10996	63	2	as	as	ADP
spir-10996	63	3	data	data	NOUN
spir-10996	63	4	extraction	extraction	NOUN
spir-10996	63	5	:	:	PUNCT
spir-10996	63	6	towards	towards	ADP
spir-10996	63	7	a	a	DET
spir-10996	63	8	new	new	ADJ
spir-10996	63	9	map	map	NOUN
spir-10996	63	10	of	of	ADP
spir-10996	63	11	a	a	DET
spir-10996	63	12	transformed	transform	VERB
spir-10996	63	13	communications	communication	NOUN
spir-10996	63	14	field	field	NOUN
spir-10996	63	15	.	.	PUNCT
spir-10996	64	1	journal	journal	NOUN
spir-10996	64	2	of	of	ADP
spir-10996	64	3	communication	communication	NOUN
spir-10996	64	4	,	,	PUNCT
spir-10996	64	5	68(2	68(2	NOUN
spir-10996	64	6	)	)	PUNCT
spir-10996	64	7	,	,	PUNCT
spir-10996	64	8	415	415	NUM
spir-10996	64	9	-	-	SYM
spir-10996	64	10	423	423	NUM
spir-10996	64	11	.	.	PUNCT
spir-10996	65	1	doi:10.1093	doi:10.1093	PROPN
spir-10996	65	2	/	/	SYM
spir-10996	65	3	joc	joc	PROPN
spir-10996	65	4	/	/	SYM
spir-10996	65	5	jqx011	jqx011	PROPN
spir-10996	65	6	turow	turow	NOUN
spir-10996	65	7	,	,	PUNCT
spir-10996	65	8	j.	j.	PROPN
spir-10996	65	9	(	(	PUNCT
spir-10996	65	10	2011	2011	NUM
spir-10996	65	11	)	)	PUNCT
spir-10996	65	12	.	.	PUNCT
spir-10996	66	1	the	the	DET
spir-10996	66	2	daily	daily	ADJ
spir-10996	66	3	you	you	PRON
spir-10996	66	4	:	:	PUNCT
spir-10996	66	5	how	how	SCONJ
spir-10996	66	6	the	the	DET
spir-10996	66	7	new	new	ADJ
spir-10996	66	8	advertising	advertising	NOUN
spir-10996	66	9	industry	industry	NOUN
spir-10996	66	10	is	be	AUX
spir-10996	66	11	defining	define	VERB
spir-10996	66	12	your	your	PRON
spir-10996	66	13	identity	identity	NOUN
spir-10996	66	14	and	and	CCONJ
spir-10996	66	15	your	your	PRON
spir-10996	66	16	worth	worth	NOUN
spir-10996	66	17	.	.	PUNCT
spir-10996	67	1	new	new	ADJ
spir-10996	67	2	haven	haven	PROPN
spir-10996	67	3	:	:	PUNCT
spir-10996	67	4	yale	yale	PROPN
spir-10996	67	5	university	university	PROPN
spir-10996	67	6	press	press	NOUN
spir-10996	67	7	.	.	PUNCT
spir-10996	68	1	vranica	vranica	PROPN
spir-10996	68	2	,	,	PUNCT
spir-10996	68	3	s.	s.	PROPN
spir-10996	68	4	,	,	PUNCT
spir-10996	68	5	&	&	CCONJ
spir-10996	68	6	marshall	marshall	PROPN
spir-10996	68	7	,	,	PUNCT
spir-10996	68	8	j.	j.	PROPN
spir-10996	68	9	(	(	PUNCT
spir-10996	68	10	2016	2016	NUM
spir-10996	68	11	)	)	PUNCT
spir-10996	68	12	.	.	PUNCT
spir-10996	69	1	facebook	facebook	PROPN
spir-10996	69	2	overestimated	overestimate	VERB
spir-10996	69	3	key	key	ADJ
spir-10996	69	4	video	video	NOUN
spir-10996	69	5	metric	metric	NOUN
spir-10996	69	6	for	for	ADP
spir-10996	69	7	two	two	NUM
spir-10996	69	8	years	year	NOUN
spir-10996	69	9	.	.	PUNCT
spir-10996	70	1	the	the	DET
spir-10996	70	2	wall	wall	PROPN
spir-10996	70	3	street	street	PROPN
spir-10996	70	4	journal	journal	PROPN
spir-10996	70	5	.	.	PUNCT
spir-10996	71	1	retrieved	retrieve	VERB
spir-10996	71	2	from	from	ADP
spir-10996	71	3	https://web.archive.org/web/20190220010121/https://www.wsj.com/articles/facebookoverestimated-key-video-metric-for-two-years-1474586951	https://web.archive.org/web/20190220010121/https://www.wsj.com/articles/facebookoverestimated-key-video-metric-for-two-years-1474586951	NOUN