id	sid	tid	token	lemma	pos
spir-12256	1	1	microsoft	microsoft	PROPN
spir-12256	1	2	word	word	PROPN
spir-12256	1	3	aoir2021	aoir2021	PROPN
spir-12256	1	4	-	-	PUNCT
spir-12256	1	5	submission	submission	NOUN
spir-12256	1	6	-	-	PUNCT
spir-12256	1	7	template-401	template-401	NOUN
spir-12256	1	8	-	-	PUNCT
spir-12256	1	9	social	social	ADJ
spir-12256	1	10	-	-	PUNCT
spir-12256	1	11	media	media	NOUN
spir-12256	1	12	-	-	PUNCT
spir-12256	1	13	in	in	ADP
spir-12256	1	14	-	-	PUNCT
spir-12256	1	15	the	the	DET
spir-12256	1	16	-	-	PUNCT
spir-12256	1	17	audience	audience	NOUN
spir-12256	1	18	-	-	PUNCT
spir-12256	1	19	economy.docx	economy.docx	NUM
spir-12256	1	20	selected	select	VERB
spir-12256	1	21	papers	paper	NOUN
spir-12256	1	22	of	of	ADP
spir-12256	1	23	#	#	SYM
spir-12256	1	24	aoir2021	aoir2021	NOUN
spir-12256	1	25	:	:	PUNCT
spir-12256	1	26	the	the	DET
spir-12256	1	27	22nd	22nd	ADJ
spir-12256	1	28	annual	annual	ADJ
spir-12256	1	29	conference	conference	NOUN
spir-12256	1	30	of	of	ADP
spir-12256	1	31	the	the	DET
spir-12256	1	32	association	association	NOUN
spir-12256	1	33	of	of	ADP
spir-12256	1	34	internet	internet	NOUN
spir-12256	1	35	researchers	researcher	NOUN
spir-12256	1	36	virtual	virtual	ADJ
spir-12256	1	37	event	event	NOUN
spir-12256	1	38	/	/	SYM
spir-12256	1	39	13	13	NUM
spir-12256	1	40	-	-	SYM
spir-12256	1	41	16	16	NUM
spir-12256	1	42	oct	oct	PROPN
spir-12256	1	43	2021	2021	NUM
spir-12256	1	44	suggested	suggest	VERB
spir-12256	1	45	citation	citation	NOUN
spir-12256	1	46	(	(	PUNCT
spir-12256	1	47	apa	apa	PROPN
spir-12256	1	48	):	):	PUNCT
spir-12256	1	49	van	van	PROPN
spir-12256	1	50	der	der	PROPN
spir-12256	1	51	vlist	vlist	PROPN
spir-12256	1	52	,	,	PUNCT
spir-12256	1	53	f.n	f.n	PROPN
spir-12256	1	54	.	.	PROPN
spir-12256	1	55	&	&	CCONJ
spir-12256	1	56	helmond	helmond	PROPN
spir-12256	1	57	,	,	PUNCT
spir-12256	1	58	a.	a.	NOUN
spir-12256	1	59	(	(	PUNCT
spir-12256	1	60	2021	2021	NUM
spir-12256	1	61	,	,	PUNCT
spir-12256	1	62	october	october	PROPN
spir-12256	1	63	)	)	PUNCT
spir-12256	1	64	.	.	PUNCT
spir-12256	2	1	social	social	ADJ
spir-12256	2	2	media	medium	NOUN
spir-12256	2	3	in	in	ADP
spir-12256	2	4	the	the	DET
spir-12256	2	5	audience	audience	NOUN
spir-12256	2	6	economy	economy	NOUN
spir-12256	2	7	:	:	PUNCT
spir-12256	2	8	business	business	NOUN
spir-12256	2	9	-	-	PUNCT
spir-12256	2	10	to	to	ADP
spir-12256	2	11	-	-	PUNCT
spir-12256	2	12	business	business	NOUN
spir-12256	2	13	partnerships	partnership	NOUN
spir-12256	2	14	and	and	CCONJ
spir-12256	2	15	co	co	NOUN
spir-12256	2	16	-	-	NOUN
spir-12256	2	17	dependence	dependence	NOUN
spir-12256	2	18	.	.	PUNCT
spir-12256	3	1	paper	paper	NOUN
spir-12256	3	2	presented	present	VERB
spir-12256	3	3	at	at	ADP
spir-12256	3	4	aoir	aoir	NOUN
spir-12256	3	5	2021	2021	NUM
spir-12256	3	6	:	:	PUNCT
spir-12256	3	7	the	the	DET
spir-12256	3	8	22nd	22nd	ADJ
spir-12256	3	9	annual	annual	ADJ
spir-12256	3	10	conference	conference	NOUN
spir-12256	3	11	of	of	ADP
spir-12256	3	12	the	the	DET
spir-12256	3	13	association	association	NOUN
spir-12256	3	14	of	of	ADP
spir-12256	3	15	internet	internet	NOUN
spir-12256	3	16	researchers	researcher	NOUN
spir-12256	3	17	.	.	PUNCT
spir-12256	4	1	virtual	virtual	ADJ
spir-12256	4	2	event	event	NOUN
spir-12256	4	3	:	:	PUNCT
spir-12256	4	4	aoir	aoir	NOUN
spir-12256	4	5	.	.	PUNCT
spir-12256	4	6	retrieved	retrieve	VERB
spir-12256	4	7	from	from	ADP
spir-12256	4	8	http://spir.aoir.org	http://spir.aoir.org	ADJ
spir-12256	4	9	.	.	PUNCT
spir-12256	5	1	social	social	ADJ
spir-12256	5	2	media	medium	NOUN
spir-12256	5	3	in	in	ADP
spir-12256	5	4	the	the	DET
spir-12256	5	5	audience	audience	NOUN
spir-12256	5	6	economy	economy	NOUN
spir-12256	5	7	:	:	PUNCT
spir-12256	5	8	business	business	NOUN
spir-12256	5	9	-	-	PUNCT
spir-12256	5	10	tobusiness	tobusiness	NOUN
spir-12256	5	11	partnerships	partnership	NOUN
spir-12256	5	12	and	and	CCONJ
spir-12256	5	13	co	co	NOUN
spir-12256	5	14	-	-	NOUN
spir-12256	5	15	dependence	dependence	NOUN
spir-12256	5	16	fernando	fernando	PROPN
spir-12256	5	17	n.	n.	PROPN
spir-12256	5	18	van	van	PROPN
spir-12256	5	19	der	der	PROPN
spir-12256	5	20	vlist	vlist	PROPN
spir-12256	5	21	utrecht	utrecht	PROPN
spir-12256	5	22	university	university	PROPN
spir-12256	5	23	and	and	CCONJ
spir-12256	5	24	university	university	PROPN
spir-12256	5	25	of	of	ADP
spir-12256	5	26	siegen	siegen	PROPN
spir-12256	5	27	anne	anne	PROPN
spir-12256	5	28	helmond	helmond	PROPN
spir-12256	5	29	university	university	PROPN
spir-12256	5	30	of	of	ADP
spir-12256	5	31	amsterdam	amsterdam	PROPN
spir-12256	5	32	introduction	introduction	PROPN
spir-12256	5	33	social	social	ADJ
spir-12256	5	34	media	medium	NOUN
spir-12256	5	35	platforms	platform	NOUN
spir-12256	5	36	are	be	AUX
spir-12256	5	37	among	among	ADP
spir-12256	5	38	the	the	DET
spir-12256	5	39	world	world	NOUN
spir-12256	5	40	’s	’s	PART
spir-12256	5	41	most	most	ADV
spir-12256	5	42	profitable	profitable	ADJ
spir-12256	5	43	businesses	business	NOUN
spir-12256	5	44	and	and	CCONJ
spir-12256	5	45	their	their	PRON
spir-12256	5	46	digital	digital	ADJ
spir-12256	5	47	advertising	advertising	NOUN
spir-12256	5	48	revenues	revenue	NOUN
spir-12256	5	49	depend	depend	VERB
spir-12256	5	50	considerably	considerably	ADV
spir-12256	5	51	on	on	ADP
spir-12256	5	52	partnerships	partnership	NOUN
spir-12256	5	53	.	.	PUNCT
spir-12256	6	1	business	business	NOUN
spir-12256	6	2	alliances	alliance	NOUN
spir-12256	6	3	have	have	AUX
spir-12256	6	4	become	become	VERB
spir-12256	6	5	endemic	endemic	ADJ
spir-12256	6	6	to	to	ADP
spir-12256	6	7	the	the	DET
spir-12256	6	8	advertising	advertising	NOUN
spir-12256	6	9	market	market	NOUN
spir-12256	6	10	because	because	SCONJ
spir-12256	6	11	of	of	ADP
spir-12256	6	12	its	its	PRON
spir-12256	6	13	inherent	inherent	ADJ
spir-12256	6	14	fragmentation	fragmentation	NOUN
spir-12256	6	15	:	:	PUNCT
spir-12256	6	16	each	each	DET
spir-12256	6	17	industry	industry	NOUN
spir-12256	6	18	player	player	NOUN
spir-12256	6	19	has	have	VERB
spir-12256	6	20	a	a	DET
spir-12256	6	21	particular	particular	ADJ
spir-12256	6	22	role	role	NOUN
spir-12256	6	23	in	in	ADP
spir-12256	6	24	the	the	DET
spir-12256	6	25	digital	digital	ADJ
spir-12256	6	26	supply	supply	NOUN
spir-12256	6	27	chain	chain	NOUN
spir-12256	6	28	while	while	SCONJ
spir-12256	6	29	only	only	ADV
spir-12256	6	30	a	a	DET
spir-12256	6	31	handful	handful	NOUN
spir-12256	6	32	of	of	ADP
spir-12256	6	33	players	player	NOUN
spir-12256	6	34	have	have	VERB
spir-12256	6	35	multiple	multiple	ADJ
spir-12256	6	36	roles	role	NOUN
spir-12256	6	37	,	,	PUNCT
spir-12256	6	38	establishing	establish	VERB
spir-12256	6	39	networks	network	NOUN
spir-12256	6	40	of	of	ADP
spir-12256	6	41	co	co	NOUN
spir-12256	6	42	-	-	NOUN
spir-12256	6	43	dependence	dependence	NOUN
spir-12256	6	44	.	.	PUNCT
spir-12256	7	1	this	this	PRON
spir-12256	7	2	is	be	AUX
spir-12256	7	3	especially	especially	ADV
spir-12256	7	4	the	the	DET
spir-12256	7	5	case	case	NOUN
spir-12256	7	6	for	for	ADP
spir-12256	7	7	the	the	DET
spir-12256	7	8	growing	grow	VERB
spir-12256	7	9	ecosystem	ecosystem	NOUN
spir-12256	7	10	of	of	ADP
spir-12256	7	11	programmatic	programmatic	ADJ
spir-12256	7	12	advertising	advertising	NOUN
spir-12256	7	13	,	,	PUNCT
spir-12256	7	14	where	where	SCONJ
spir-12256	7	15	ads	ad	NOUN
spir-12256	7	16	and	and	CCONJ
spir-12256	7	17	audience	audience	NOUN
spir-12256	7	18	commodities	commodity	NOUN
spir-12256	7	19	are	be	AUX
spir-12256	7	20	automatically	automatically	ADV
spir-12256	7	21	traded	trade	VERB
spir-12256	7	22	and	and	CCONJ
spir-12256	7	23	served	serve	VERB
spir-12256	7	24	across	across	ADP
spir-12256	7	25	media	medium	NOUN
spir-12256	7	26	distribution	distribution	NOUN
spir-12256	7	27	channels	channel	NOUN
spir-12256	7	28	and	and	CCONJ
spir-12256	7	29	geographic	geographic	ADJ
spir-12256	7	30	regions	region	NOUN
spir-12256	7	31	in	in	ADP
spir-12256	7	32	mere	mere	ADJ
spir-12256	7	33	milliseconds	millisecond	NOUN
spir-12256	7	34	through	through	ADP
spir-12256	7	35	real	real	ADJ
spir-12256	7	36	-	-	PUNCT
spir-12256	7	37	time	time	NOUN
spir-12256	7	38	bidding	bidding	NOUN
spir-12256	7	39	auctions	auction	NOUN
spir-12256	7	40	of	of	ADP
spir-12256	7	41	‘	'	PUNCT
spir-12256	7	42	dizzying	dizzying	ADJ
spir-12256	7	43	computational	computational	ADJ
spir-12256	7	44	and	and	CCONJ
spir-12256	7	45	organizational	organizational	ADJ
spir-12256	7	46	complexity	complexity	NOUN
spir-12256	7	47	’	'	PUNCT
spir-12256	7	48	(	(	PUNCT
spir-12256	7	49	alaimo	alaimo	NOUN
spir-12256	7	50	and	and	CCONJ
spir-12256	7	51	kallinikos	kallinikos	PROPN
spir-12256	7	52	,	,	PUNCT
spir-12256	7	53	2018	2018	NUM
spir-12256	7	54	:	:	PUNCT
spir-12256	7	55	110	110	NUM
spir-12256	7	56	)	)	PUNCT
spir-12256	7	57	.	.	PUNCT
spir-12256	8	1	the	the	DET
spir-12256	8	2	current	current	ADJ
spir-12256	8	3	global	global	ADJ
spir-12256	8	4	digital	digital	ADJ
spir-12256	8	5	advertising	advertising	NOUN
spir-12256	8	6	market	market	NOUN
spir-12256	8	7	comprises	comprise	VERB
spir-12256	8	8	thousands	thousand	NOUN
spir-12256	8	9	of	of	ADP
spir-12256	8	10	interconnected	interconnected	ADJ
spir-12256	8	11	platforms	platform	NOUN
spir-12256	8	12	and	and	CCONJ
spir-12256	8	13	is	be	AUX
spir-12256	8	14	projected	project	VERB
spir-12256	8	15	to	to	PART
spir-12256	8	16	be	be	AUX
spir-12256	8	17	$	$	SYM
spir-12256	8	18	333	333	NUM
spir-12256	8	19	billion	billion	NUM
spir-12256	8	20	,	,	PUNCT
spir-12256	8	21	in	in	ADP
spir-12256	8	22	which	which	PRON
spir-12256	8	23	programmatic	programmatic	ADJ
spir-12256	8	24	advertising	advertising	NOUN
spir-12256	8	25	accounts	account	NOUN
spir-12256	8	26	for	for	ADP
spir-12256	8	27	the	the	DET
spir-12256	8	28	vast	vast	ADJ
spir-12256	8	29	majority	majority	NOUN
spir-12256	8	30	(	(	PUNCT
spir-12256	8	31	84.5	84.5	NUM
spir-12256	8	32	%	%	NOUN
spir-12256	8	33	or	or	CCONJ
spir-12256	8	34	more	more	ADJ
spir-12256	8	35	)	)	PUNCT
spir-12256	8	36	of	of	ADP
spir-12256	8	37	total	total	ADJ
spir-12256	8	38	revenue	revenue	NOUN
spir-12256	8	39	.	.	PUNCT
spir-12256	9	1	social	social	ADJ
spir-12256	9	2	media	medium	NOUN
spir-12256	9	3	platforms	platform	NOUN
spir-12256	9	4	are	be	AUX
spir-12256	9	5	uniquely	uniquely	ADV
spir-12256	9	6	positioned	position	VERB
spir-12256	9	7	within	within	ADP
spir-12256	9	8	this	this	DET
spir-12256	9	9	complex	complex	ADJ
spir-12256	9	10	ecosystem	ecosystem	NOUN
spir-12256	9	11	because	because	SCONJ
spir-12256	9	12	they	they	PRON
spir-12256	9	13	play	play	VERB
spir-12256	9	14	a	a	DET
spir-12256	9	15	significant	significant	ADJ
spir-12256	9	16	role	role	NOUN
spir-12256	9	17	on	on	ADP
spir-12256	9	18	both	both	CCONJ
spir-12256	9	19	the	the	DET
spir-12256	9	20	demand	demand	NOUN
spir-12256	9	21	and	and	CCONJ
spir-12256	9	22	supply	supply	NOUN
spir-12256	9	23	sides	side	NOUN
spir-12256	9	24	of	of	ADP
spir-12256	9	25	the	the	DET
spir-12256	9	26	advertising	advertising	NOUN
spir-12256	9	27	market	market	NOUN
spir-12256	9	28	.	.	PUNCT
spir-12256	10	1	despite	despite	SCONJ
spir-12256	10	2	its	its	PRON
spir-12256	10	3	significance	significance	NOUN
spir-12256	10	4	,	,	PUNCT
spir-12256	10	5	we	we	PRON
spir-12256	10	6	do	do	AUX
spir-12256	10	7	not	not	PART
spir-12256	10	8	know	know	VERB
spir-12256	10	9	enough	enough	ADJ
spir-12256	10	10	about	about	ADP
spir-12256	10	11	the	the	DET
spir-12256	10	12	structure	structure	NOUN
spir-12256	10	13	of	of	ADP
spir-12256	10	14	the	the	DET
spir-12256	10	15	digital	digital	ADJ
spir-12256	10	16	advertising	advertising	NOUN
spir-12256	10	17	market	market	NOUN
spir-12256	10	18	,	,	PUNCT
spir-12256	10	19	how	how	SCONJ
spir-12256	10	20	it	it	PRON
spir-12256	10	21	relates	relate	VERB
spir-12256	10	22	to	to	ADP
spir-12256	10	23	social	social	ADJ
spir-12256	10	24	media	medium	NOUN
spir-12256	10	25	,	,	PUNCT
spir-12256	10	26	and	and	CCONJ
spir-12256	10	27	the	the	DET
spir-12256	10	28	dependence	dependence	NOUN
spir-12256	10	29	on	on	ADP
spir-12256	10	30	partnerships	partnership	NOUN
spir-12256	10	31	and	and	CCONJ
spir-12256	10	32	partner	partner	NOUN
spir-12256	10	33	integrations	integration	NOUN
spir-12256	10	34	.	.	PUNCT
spir-12256	11	1	business	business	NOUN
spir-12256	11	2	-	-	PUNCT
spir-12256	11	3	facing	face	VERB
spir-12256	11	4	application	application	NOUN
spir-12256	11	5	programming	programming	NOUN
spir-12256	11	6	interfaces	interface	NOUN
spir-12256	11	7	(	(	PUNCT
spir-12256	11	8	apis	apis	X
spir-12256	11	9	)	)	PUNCT
spir-12256	11	10	are	be	AUX
spir-12256	11	11	at	at	ADP
spir-12256	11	12	the	the	DET
spir-12256	11	13	heart	heart	NOUN
spir-12256	11	14	of	of	ADP
spir-12256	11	15	the	the	DET
spir-12256	11	16	(	(	PUNCT
spir-12256	11	17	programmatic	programmatic	ADJ
spir-12256	11	18	)	)	PUNCT
spir-12256	11	19	advertising	advertising	NOUN
spir-12256	11	20	ecosystem	ecosystem	NOUN
spir-12256	11	21	.	.	PUNCT
spir-12256	12	1	they	they	PRON
spir-12256	12	2	facilitate	facilitate	VERB
spir-12256	12	3	the	the	DET
spir-12256	12	4	software	software	NOUN
spir-12256	12	5	development	development	NOUN
spir-12256	12	6	and	and	CCONJ
spir-12256	12	7	integration	integration	NOUN
spir-12256	12	8	work	work	NOUN
spir-12256	12	9	that	that	PRON
spir-12256	12	10	is	be	AUX
spir-12256	12	11	necessary	necessary	ADJ
spir-12256	12	12	to	to	PART
spir-12256	12	13	make	make	VERB
spir-12256	12	14	programmatic	programmatic	ADJ
spir-12256	12	15	advertising	advertising	NOUN
spir-12256	12	16	‘	'	PUNCT
spir-12256	12	17	work	work	NOUN
spir-12256	12	18	’	'	PUNCT
spir-12256	12	19	at	at	ADP
spir-12256	12	20	a	a	DET
spir-12256	12	21	large	large	ADJ
spir-12256	12	22	scale	scale	NOUN
spir-12256	12	23	.	.	PUNCT
spir-12256	13	1	access	access	NOUN
spir-12256	13	2	to	to	ADP
spir-12256	13	3	these	these	DET
spir-12256	13	4	business	business	NOUN
spir-12256	13	5	software	software	NOUN
spir-12256	13	6	tools	tool	NOUN
spir-12256	13	7	is	be	AUX
spir-12256	13	8	typically	typically	ADV
spir-12256	13	9	governed	govern	VERB
spir-12256	13	10	through	through	ADP
spir-12256	13	11	partner	partner	NOUN
spir-12256	13	12	programmes	programme	NOUN
spir-12256	13	13	.	.	PUNCT
spir-12256	14	1	social	social	ADJ
spir-12256	14	2	media	medium	NOUN
spir-12256	14	3	platforms	platform	NOUN
spir-12256	14	4	form	form	VERB
spir-12256	14	5	strategic	strategic	ADJ
spir-12256	14	6	business	business	NOUN
spir-12256	14	7	partnerships	partnership	NOUN
spir-12256	14	8	through	through	ADP
spir-12256	14	9	partner	partner	NOUN
spir-12256	14	10	programmes	programme	NOUN
spir-12256	14	11	,	,	PUNCT
spir-12256	14	12	which	which	PRON
spir-12256	14	13	attract	attract	VERB
spir-12256	14	14	advertisers	advertiser	NOUN
spir-12256	14	15	,	,	PUNCT
spir-12256	14	16	business	business	NOUN
spir-12256	14	17	partners	partner	NOUN
spir-12256	14	18	,	,	PUNCT
spir-12256	14	19	media	medium	NOUN
spir-12256	14	20	publishers	publisher	NOUN
spir-12256	14	21	,	,	PUNCT
spir-12256	14	22	and	and	CCONJ
spir-12256	14	23	content	content	NOUN
spir-12256	14	24	creators	creator	NOUN
spir-12256	14	25	.	.	PUNCT
spir-12256	15	1	industry	industry	NOUN
spir-12256	15	2	players	player	NOUN
spir-12256	15	3	depend	depend	VERB
spir-12256	15	4	on	on	ADP
spir-12256	15	5	these	these	DET
spir-12256	15	6	partnerships	partnership	NOUN
spir-12256	15	7	with	with	ADP
spir-12256	15	8	social	social	ADJ
spir-12256	15	9	media	medium	NOUN
spir-12256	15	10	to	to	PART
spir-12256	15	11	gain	gain	VERB
spir-12256	15	12	privileged	privileged	ADJ
spir-12256	15	13	programmatic	programmatic	ADJ
spir-12256	15	14	(	(	PUNCT
spir-12256	15	15	api	api	NOUN
spir-12256	15	16	)	)	PUNCT
spir-12256	15	17	access	access	NOUN
spir-12256	15	18	to	to	ADP
spir-12256	15	19	social	social	ADJ
spir-12256	15	20	media	medium	NOUN
spir-12256	15	21	advertising	advertising	NOUN
spir-12256	15	22	tools	tool	NOUN
spir-12256	15	23	,	,	PUNCT
spir-12256	15	24	products	product	NOUN
spir-12256	15	25	,	,	PUNCT
spir-12256	15	26	and	and	CCONJ
spir-12256	15	27	services	service	NOUN
spir-12256	15	28	–	–	PUNCT
spir-12256	15	29	and	and	CCONJ
spir-12256	15	30	their	their	PRON
spir-12256	15	31	massive	massive	ADJ
spir-12256	15	32	data	datum	NOUN
spir-12256	15	33	audiences	audience	NOUN
spir-12256	15	34	–	–	PUNCT
spir-12256	15	35	via	via	ADP
spir-12256	15	36	these	these	DET
spir-12256	15	37	business	business	NOUN
spir-12256	15	38	-	-	PUNCT
spir-12256	15	39	facing	face	VERB
spir-12256	15	40	software	software	NOUN
spir-12256	15	41	tools	tool	NOUN
spir-12256	15	42	.	.	PUNCT
spir-12256	16	1	approach	approach	VERB
spir-12256	16	2	this	this	DET
spir-12256	16	3	paper	paper	NOUN
spir-12256	16	4	considers	consider	VERB
spir-12256	16	5	the	the	DET
spir-12256	16	6	significance	significance	NOUN
spir-12256	16	7	of	of	ADP
spir-12256	16	8	business	business	NOUN
spir-12256	16	9	partnerships	partnership	NOUN
spir-12256	16	10	in	in	ADP
spir-12256	16	11	the	the	DET
spir-12256	16	12	establishment	establishment	NOUN
spir-12256	16	13	of	of	ADP
spir-12256	16	14	co	co	ADJ
spir-12256	16	15	-	-	NOUN
spir-12256	16	16	dependence	dependence	ADJ
spir-12256	16	17	relationships	relationship	NOUN
spir-12256	16	18	in	in	ADP
spir-12256	16	19	the	the	DET
spir-12256	16	20	social	social	ADJ
spir-12256	16	21	media	medium	NOUN
spir-12256	16	22	ecosystem	ecosystem	NOUN
spir-12256	16	23	to	to	PART
spir-12256	16	24	understand	understand	VERB
spir-12256	16	25	how	how	SCONJ
spir-12256	16	26	partners	partner	NOUN
spir-12256	16	27	mediate	mediate	VERB
spir-12256	16	28	and	and	CCONJ
spir-12256	16	29	shape	shape	VERB
spir-12256	16	30	platform	platform	NOUN
spir-12256	16	31	power	power	NOUN
spir-12256	16	32	.	.	PUNCT
spir-12256	17	1	partners	partner	NOUN
spir-12256	17	2	contribute	contribute	VERB
spir-12256	17	3	to	to	ADP
spir-12256	17	4	the	the	DET
spir-12256	17	5	ongoing	ongoing	ADJ
spir-12256	17	6	process	process	NOUN
spir-12256	17	7	of	of	ADP
spir-12256	17	8	‘	'	PUNCT
spir-12256	17	9	platformisation	platformisation	NOUN
spir-12256	17	10	’	'	PUNCT
spir-12256	17	11	–	–	PUNCT
spir-12256	17	12	the	the	DET
spir-12256	17	13	technological	technological	ADJ
spir-12256	17	14	extension	extension	NOUN
spir-12256	17	15	and	and	CCONJ
spir-12256	17	16	economic	economic	ADJ
spir-12256	17	17	growth	growth	NOUN
spir-12256	17	18	of	of	ADP
spir-12256	17	19	digital	digital	ADJ
spir-12256	17	20	platforms	platform	NOUN
spir-12256	17	21	,	,	PUNCT
spir-12256	17	22	transforming	transform	VERB
spir-12256	17	23	markets	market	NOUN
spir-12256	17	24	,	,	PUNCT
spir-12256	17	25	industries	industry	NOUN
spir-12256	17	26	,	,	PUNCT
spir-12256	17	27	and	and	CCONJ
spir-12256	17	28	societal	societal	ADJ
spir-12256	17	29	domains	domain	NOUN
spir-12256	17	30	(	(	PUNCT
spir-12256	17	31	helmond	helmond	NOUN
spir-12256	17	32	,	,	PUNCT
spir-12256	17	33	2015	2015	NUM
spir-12256	17	34	;	;	PUNCT
spir-12256	18	1	helmond	helmond	X
spir-12256	18	2	et	et	PROPN
spir-12256	18	3	al	al	PROPN
spir-12256	18	4	.	.	PROPN
spir-12256	18	5	,	,	PUNCT
spir-12256	18	6	2019	2019	NUM
spir-12256	18	7	;	;	PUNCT
spir-12256	18	8	poell	poell	NOUN
spir-12256	18	9	et	et	PROPN
spir-12256	18	10	al	al	PROPN
spir-12256	18	11	.	.	PROPN
spir-12256	18	12	,	,	PUNCT
spir-12256	18	13	2019	2019	NUM
spir-12256	18	14	;	;	PUNCT
spir-12256	18	15	van	van	PROPN
spir-12256	18	16	der	der	NOUN
spir-12256	18	17	vlist	vlist	VERB
spir-12256	18	18	and	and	CCONJ
spir-12256	18	19	helmond	helmond	NOUN
spir-12256	18	20	,	,	PUNCT
spir-12256	18	21	2021	2021	NUM
spir-12256	18	22	)	)	PUNCT
spir-12256	18	23	–	–	PUNCT
spir-12256	18	24	through	through	ADP
spir-12256	18	25	their	their	PRON
spir-12256	18	26	collective	collective	ADJ
spir-12256	18	27	development	development	NOUN
spir-12256	18	28	of	of	ADP
spir-12256	18	29	business	business	NOUN
spir-12256	18	30	-	-	PUNCT
spir-12256	18	31	to	to	ADP
spir-12256	18	32	-	-	PUNCT
spir-12256	18	33	business	business	NOUN
spir-12256	18	34	platform	platform	NOUN
spir-12256	18	35	infrastructures	infrastructure	NOUN
spir-12256	18	36	that	that	PRON
spir-12256	18	37	extend	extend	VERB
spir-12256	18	38	the	the	DET
spir-12256	18	39	social	social	ADJ
spir-12256	18	40	media	medium	NOUN
spir-12256	18	41	ecosystem	ecosystem	NOUN
spir-12256	18	42	.	.	PUNCT
spir-12256	19	1	partners	partner	NOUN
spir-12256	19	2	are	be	AUX
spir-12256	19	3	powerful	powerful	ADJ
spir-12256	19	4	industry	industry	NOUN
spir-12256	19	5	players	player	NOUN
spir-12256	19	6	with	with	ADP
spir-12256	19	7	‘	'	PUNCT
spir-12256	19	8	their	their	PRON
spir-12256	19	9	own	own	ADJ
spir-12256	19	10	interests	interest	NOUN
spir-12256	19	11	,	,	PUNCT
spir-12256	19	12	business	business	NOUN
spir-12256	19	13	models	model	NOUN
spir-12256	19	14	,	,	PUNCT
spir-12256	19	15	and	and	CCONJ
spir-12256	19	16	bottom	bottom	ADJ
spir-12256	19	17	lines	line	NOUN
spir-12256	19	18	’	'	PUNCT
spir-12256	19	19	while	while	SCONJ
spir-12256	19	20	remaining	remain	VERB
spir-12256	19	21	relatively	relatively	ADV
spir-12256	19	22	invisible	invisible	ADJ
spir-12256	19	23	to	to	ADP
spir-12256	19	24	consumers	consumer	NOUN
spir-12256	19	25	(	(	PUNCT
spir-12256	19	26	braun	braun	NOUN
spir-12256	19	27	,	,	PUNCT
spir-12256	19	28	2013	2013	NUM
spir-12256	19	29	:	:	PUNCT
spir-12256	19	30	127	127	NUM
spir-12256	19	31	)	)	PUNCT
spir-12256	19	32	but	but	CCONJ
spir-12256	19	33	remain	remain	VERB
spir-12256	19	34	underexplored	underexplored	ADJ
spir-12256	19	35	in	in	ADP
spir-12256	19	36	the	the	DET
spir-12256	19	37	literature	literature	NOUN
spir-12256	19	38	on	on	ADP
spir-12256	19	39	platformisation	platformisation	NOUN
spir-12256	19	40	and	and	CCONJ
spir-12256	19	41	platform	platform	NOUN
spir-12256	19	42	power	power	NOUN
spir-12256	19	43	.	.	PUNCT
spir-12256	20	1	the	the	DET
spir-12256	20	2	complexity	complexity	NOUN
spir-12256	20	3	of	of	ADP
spir-12256	20	4	this	this	DET
spir-12256	20	5	ecosystem	ecosystem	NOUN
spir-12256	20	6	,	,	PUNCT
spir-12256	20	7	with	with	ADP
spir-12256	20	8	its	its	PRON
spir-12256	20	9	specialised	specialised	ADJ
spir-12256	20	10	terminology	terminology	NOUN
spir-12256	20	11	and	and	CCONJ
spir-12256	20	12	constantly	constantly	ADV
spir-12256	20	13	changing	change	VERB
spir-12256	20	14	structure	structure	NOUN
spir-12256	20	15	,	,	PUNCT
spir-12256	20	16	poses	pose	VERB
spir-12256	20	17	challenges	challenge	NOUN
spir-12256	20	18	to	to	ADP
spir-12256	20	19	regulators	regulator	NOUN
spir-12256	20	20	and	and	CCONJ
spir-12256	20	21	lawmakers	lawmaker	NOUN
spir-12256	20	22	,	,	PUNCT
spir-12256	20	23	which	which	PRON
spir-12256	20	24	mostly	mostly	ADV
spir-12256	20	25	focus	focus	VERB
spir-12256	20	26	on	on	ADP
spir-12256	20	27	consumer	consumer	NOUN
spir-12256	20	28	markets	market	NOUN
spir-12256	20	29	(	(	PUNCT
spir-12256	20	30	van	van	PROPN
spir-12256	20	31	dijck	dijck	NOUN
spir-12256	20	32	et	et	PROPN
spir-12256	20	33	al	al	PROPN
spir-12256	20	34	.	.	PROPN
spir-12256	20	35	,	,	PUNCT
spir-12256	20	36	2019	2019	NUM
spir-12256	20	37	)	)	PUNCT
spir-12256	20	38	.	.	PUNCT
spir-12256	21	1	nonetheless	nonetheless	ADV
spir-12256	21	2	,	,	PUNCT
spir-12256	21	3	this	this	DET
spir-12256	21	4	paper	paper	NOUN
spir-12256	21	5	identifies	identify	VERB
spir-12256	21	6	key	key	ADJ
spir-12256	21	7	public	public	ADJ
spir-12256	21	8	business	business	NOUN
spir-12256	21	9	partnerships	partnership	NOUN
spir-12256	21	10	and	and	CCONJ
spir-12256	21	11	partner	partner	NOUN
spir-12256	21	12	integrations	integration	NOUN
spir-12256	21	13	that	that	PRON
spir-12256	21	14	comprise	comprise	VERB
spir-12256	21	15	this	this	DET
spir-12256	21	16	global	global	ADJ
spir-12256	21	17	ecosystem	ecosystem	NOUN
spir-12256	21	18	.	.	PUNCT
spir-12256	22	1	we	we	PRON
spir-12256	22	2	trace	trace	VERB
spir-12256	22	3	and	and	CCONJ
spir-12256	22	4	visualise	visualise	VERB
spir-12256	22	5	the	the	DET
spir-12256	22	6	partner	partner	NOUN
spir-12256	22	7	relationship	relationship	NOUN
spir-12256	22	8	networks	network	NOUN
spir-12256	22	9	of	of	ADP
spir-12256	22	10	the	the	DET
spir-12256	22	11	20	20	NUM
spir-12256	22	12	most	most	ADV
spir-12256	22	13	-	-	PUNCT
spir-12256	22	14	used	use	VERB
spir-12256	22	15	social	social	ADJ
spir-12256	22	16	media	medium	NOUN
spir-12256	22	17	.	.	PUNCT
spir-12256	23	1	we	we	PRON
spir-12256	23	2	analyse	analyse	VERB
spir-12256	23	3	which	which	PRON
spir-12256	23	4	relationships	relationship	NOUN
spir-12256	23	5	exist	exist	VERB
spir-12256	23	6	,	,	PUNCT
spir-12256	23	7	which	which	PRON
spir-12256	23	8	are	be	AUX
spir-12256	23	9	exclusive	exclusive	ADJ
spir-12256	23	10	or	or	CCONJ
spir-12256	23	11	shared	share	VERB
spir-12256	23	12	,	,	PUNCT
spir-12256	23	13	and	and	CCONJ
spir-12256	23	14	identify	identify	VERB
spir-12256	23	15	key	key	ADJ
spir-12256	23	16	‘	'	PUNCT
spir-12256	23	17	nodes	node	NOUN
spir-12256	23	18	’	'	PUNCT
spir-12256	23	19	of	of	ADP
spir-12256	23	20	power	power	NOUN
spir-12256	23	21	in	in	ADP
spir-12256	23	22	this	this	DET
spir-12256	23	23	ecosystem	ecosystem	NOUN
spir-12256	23	24	(	(	PUNCT
spir-12256	23	25	broughton	broughton	PROPN
spir-12256	23	26	micova	micova	PROPN
spir-12256	23	27	and	and	CCONJ
spir-12256	23	28	jacques	jacques	PROPN
spir-12256	23	29	,	,	PUNCT
spir-12256	23	30	2020	2020	NUM
spir-12256	23	31	)	)	PUNCT
spir-12256	23	32	.	.	PUNCT
spir-12256	24	1	industry	industry	NOUN
spir-12256	24	2	players	player	NOUN
spir-12256	24	3	,	,	PUNCT
spir-12256	24	4	through	through	ADP
spir-12256	24	5	partnerships	partnership	NOUN
spir-12256	24	6	and	and	CCONJ
spir-12256	24	7	the	the	DET
spir-12256	24	8	software	software	NOUN
spir-12256	24	9	integrations	integration	NOUN
spir-12256	24	10	they	they	PRON
spir-12256	24	11	build	build	VERB
spir-12256	24	12	,	,	PUNCT
spir-12256	24	13	integrate	integrate	VERB
spir-12256	24	14	social	social	ADJ
spir-12256	24	15	media	medium	NOUN
spir-12256	24	16	platforms	platform	NOUN
spir-12256	24	17	with	with	ADP
spir-12256	24	18	what	what	PRON
spir-12256	24	19	we	we	PRON
spir-12256	24	20	call	call	VERB
spir-12256	24	21	the	the	DET
spir-12256	24	22	audience	audience	NOUN
spir-12256	24	23	economy	economy	NOUN
spir-12256	24	24	–	–	PUNCT
spir-12256	24	25	a	a	DET
spir-12256	24	26	complex	complex	ADJ
spir-12256	24	27	global	global	ADJ
spir-12256	24	28	and	and	CCONJ
spir-12256	24	29	interconnected	interconnected	ADJ
spir-12256	24	30	marketplace	marketplace	NOUN
spir-12256	24	31	of	of	ADP
spir-12256	24	32	business	business	NOUN
spir-12256	24	33	intermediaries	intermediary	NOUN
spir-12256	24	34	involved	involve	VERB
spir-12256	24	35	in	in	ADP
spir-12256	24	36	the	the	DET
spir-12256	24	37	creation	creation	NOUN
spir-12256	24	38	,	,	PUNCT
spir-12256	24	39	commodification	commodification	NOUN
spir-12256	24	40	,	,	PUNCT
spir-12256	24	41	analysis	analysis	NOUN
spir-12256	24	42	,	,	PUNCT
spir-12256	24	43	and	and	CCONJ
spir-12256	24	44	circulation	circulation	NOUN
spir-12256	24	45	of	of	ADP
spir-12256	24	46	data	datum	NOUN
spir-12256	24	47	audiences	audience	NOUN
spir-12256	24	48	for	for	ADP
spir-12256	24	49	digital	digital	ADJ
spir-12256	24	50	advertising	advertising	NOUN
spir-12256	24	51	and	and	CCONJ
spir-12256	24	52	marketing	marketing	NOUN
spir-12256	24	53	.	.	PUNCT
spir-12256	25	1	the	the	DET
spir-12256	25	2	empirical	empirical	ADJ
spir-12256	25	3	analysis	analysis	NOUN
spir-12256	25	4	is	be	AUX
spir-12256	25	5	based	base	VERB
spir-12256	25	6	on	on	ADP
spir-12256	25	7	platforms	platform	NOUN
spir-12256	25	8	’	'	PUNCT
spir-12256	25	9	public	public	ADJ
spir-12256	25	10	partner	partner	NOUN
spir-12256	25	11	directories	directory	NOUN
spir-12256	25	12	.	.	PUNCT
spir-12256	26	1	we	we	PRON
spir-12256	26	2	extracted	extract	VERB
spir-12256	26	3	the	the	DET
spir-12256	26	4	names	name	NOUN
spir-12256	26	5	and	and	CCONJ
spir-12256	26	6	details	detail	NOUN
spir-12256	26	7	for	for	ADP
spir-12256	26	8	each	each	DET
spir-12256	26	9	partner	partner	NOUN
spir-12256	26	10	using	use	VERB
spir-12256	26	11	custom	custom	ADV
spir-12256	26	12	-	-	PUNCT
spir-12256	26	13	built	build	VERB
spir-12256	26	14	scrapers	scraper	NOUN
spir-12256	26	15	to	to	PART
spir-12256	26	16	derive	derive	VERB
spir-12256	26	17	a	a	DET
spir-12256	26	18	structured	structured	ADJ
spir-12256	26	19	dataset	dataset	NOUN
spir-12256	26	20	with	with	ADP
spir-12256	26	21	all	all	DET
spir-12256	26	22	these	these	DET
spir-12256	26	23	partners	partner	NOUN
spir-12256	26	24	’	’	PART
spir-12256	26	25	names	name	NOUN
spir-12256	26	26	,	,	PUNCT
spir-12256	26	27	descriptions	description	NOUN
spir-12256	26	28	,	,	PUNCT
spir-12256	26	29	logos	logo	NOUN
spir-12256	26	30	,	,	PUNCT
spir-12256	26	31	urls	url	NOUN
spir-12256	26	32	,	,	PUNCT
spir-12256	26	33	specialities	speciality	NOUN
spir-12256	26	34	,	,	PUNCT
spir-12256	26	35	industries	industry	NOUN
spir-12256	26	36	,	,	PUNCT
spir-12256	26	37	countries	country	NOUN
spir-12256	26	38	,	,	PUNCT
spir-12256	26	39	languages	language	NOUN
spir-12256	26	40	,	,	PUNCT
spir-12256	26	41	service	service	NOUN
spir-12256	26	42	types	type	NOUN
spir-12256	26	43	,	,	PUNCT
spir-12256	26	44	goals	goal	NOUN
spir-12256	26	45	,	,	PUNCT
spir-12256	26	46	and	and	CCONJ
spir-12256	26	47	pricing	pricing	NOUN
spir-12256	26	48	models	model	NOUN
spir-12256	26	49	.	.	PUNCT
spir-12256	27	1	next	next	ADV
spir-12256	27	2	,	,	PUNCT
spir-12256	27	3	we	we	PRON
spir-12256	27	4	focus	focus	VERB
spir-12256	27	5	on	on	ADP
spir-12256	27	6	the	the	DET
spir-12256	27	7	partners	partner	NOUN
spir-12256	27	8	categorised	categorise	VERB
spir-12256	27	9	as	as	ADP
spir-12256	27	10	data	data	NOUN
spir-12256	27	11	intermediaries	intermediary	NOUN
spir-12256	27	12	.	.	PUNCT
spir-12256	28	1	we	we	PRON
spir-12256	28	2	found	find	VERB
spir-12256	28	3	and	and	CCONJ
spir-12256	28	4	scraped	scrape	VERB
spir-12256	28	5	another	another	DET
spir-12256	28	6	50	50	NUM
spir-12256	28	7	partner	partner	NOUN
spir-12256	28	8	directories	directory	NOUN
spir-12256	28	9	,	,	PUNCT
spir-12256	28	10	listing	list	VERB
spir-12256	28	11	9,941	9,941	NUM
spir-12256	28	12	additional	additional	ADJ
spir-12256	28	13	partnerships	partnership	NOUN
spir-12256	28	14	and	and	CCONJ
spir-12256	28	15	integrations	integration	NOUN
spir-12256	28	16	,	,	PUNCT
spir-12256	28	17	and	and	CCONJ
spir-12256	28	18	extracted	extract	VERB
spir-12256	28	19	all	all	DET
spir-12256	28	20	names	name	NOUN
spir-12256	28	21	and	and	CCONJ
spir-12256	28	22	details	detail	NOUN
spir-12256	28	23	.	.	PUNCT
spir-12256	29	1	by	by	ADP
spir-12256	29	2	combining	combine	VERB
spir-12256	29	3	both	both	DET
spir-12256	29	4	datasets	dataset	NOUN
spir-12256	29	5	,	,	PUNCT
spir-12256	29	6	we	we	PRON
spir-12256	29	7	gain	gain	VERB
spir-12256	29	8	a	a	DET
spir-12256	29	9	sense	sense	NOUN
spir-12256	29	10	of	of	ADP
spir-12256	29	11	the	the	DET
spir-12256	29	12	entire	entire	ADJ
spir-12256	29	13	audience	audience	NOUN
spir-12256	29	14	economy	economy	NOUN
spir-12256	29	15	as	as	SCONJ
spir-12256	29	16	it	it	PRON
spir-12256	29	17	relates	relate	VERB
spir-12256	29	18	to	to	ADP
spir-12256	29	19	social	social	ADJ
spir-12256	29	20	media	medium	NOUN
spir-12256	29	21	through	through	ADP
spir-12256	29	22	organisational	organisational	ADJ
spir-12256	29	23	partnerships	partnership	NOUN
spir-12256	29	24	and	and	CCONJ
spir-12256	29	25	through	through	ADP
spir-12256	29	26	technological	technological	ADJ
spir-12256	29	27	(	(	PUNCT
spir-12256	29	28	api	api	NOUN
spir-12256	29	29	-	-	PUNCT
spir-12256	29	30	based	base	VERB
spir-12256	29	31	)	)	PUNCT
spir-12256	29	32	partner	partner	NOUN
spir-12256	29	33	integrations	integration	NOUN
spir-12256	29	34	.	.	PUNCT
spir-12256	30	1	findings	finding	NOUN
spir-12256	30	2	we	we	PRON
spir-12256	30	3	suggest	suggest	VERB
spir-12256	30	4	several	several	ADJ
spir-12256	30	5	ways	way	NOUN
spir-12256	30	6	in	in	ADP
spir-12256	30	7	which	which	PRON
spir-12256	30	8	partners	partner	NOUN
spir-12256	30	9	and	and	CCONJ
spir-12256	30	10	the	the	DET
spir-12256	30	11	platform	platform	NOUN
spir-12256	30	12	infrastructure	infrastructure	NOUN
spir-12256	30	13	they	they	PRON
spir-12256	30	14	build	build	VERB
spir-12256	30	15	mediate	mediate	ADJ
spir-12256	30	16	and	and	CCONJ
spir-12256	30	17	shape	shape	VERB
spir-12256	30	18	platformisation	platformisation	NOUN
spir-12256	30	19	and	and	CCONJ
spir-12256	30	20	the	the	DET
spir-12256	30	21	implications	implication	NOUN
spir-12256	30	22	for	for	ADP
spir-12256	30	23	platform	platform	NOUN
spir-12256	30	24	power	power	NOUN
spir-12256	30	25	.	.	PUNCT
spir-12256	31	1	first	first	ADV
spir-12256	31	2	,	,	PUNCT
spir-12256	31	3	partners	partner	NOUN
spir-12256	31	4	develop	develop	VERB
spir-12256	31	5	data	datum	NOUN
spir-12256	31	6	-	-	PUNCT
spir-12256	31	7	sourcing	source	VERB
spir-12256	31	8	and	and	CCONJ
spir-12256	31	9	media	medium	NOUN
spir-12256	31	10	distribution	distribution	NOUN
spir-12256	31	11	infrastructures	infrastructure	NOUN
spir-12256	31	12	.	.	PUNCT
spir-12256	32	1	second	second	ADJ
spir-12256	32	2	,	,	PUNCT
spir-12256	32	3	any	any	DET
spir-12256	32	4	partner	partner	NOUN
spir-12256	32	5	creates	create	VERB
spir-12256	32	6	value	value	NOUN
spir-12256	32	7	not	not	PART
spir-12256	32	8	just	just	ADV
spir-12256	32	9	for	for	ADP
spir-12256	32	10	one	one	NUM
spir-12256	32	11	platform	platform	NOUN
spir-12256	32	12	but	but	CCONJ
spir-12256	32	13	for	for	ADP
spir-12256	32	14	the	the	DET
spir-12256	32	15	entire	entire	ADJ
spir-12256	32	16	ecosystem	ecosystem	NOUN
spir-12256	32	17	and	and	CCONJ
spir-12256	32	18	all	all	DET
spir-12256	32	19	its	its	PRON
spir-12256	32	20	members	member	NOUN
spir-12256	32	21	by	by	ADP
spir-12256	32	22	connecting	connect	VERB
spir-12256	32	23	and	and	CCONJ
spir-12256	32	24	integrating	integrate	VERB
spir-12256	32	25	the	the	DET
spir-12256	32	26	different	different	ADJ
spir-12256	32	27	ends	end	NOUN
spir-12256	32	28	of	of	ADP
spir-12256	32	29	the	the	DET
spir-12256	32	30	audience	audience	NOUN
spir-12256	32	31	economy	economy	NOUN
spir-12256	32	32	.	.	PUNCT
spir-12256	33	1	third	third	ADJ
spir-12256	33	2	,	,	PUNCT
spir-12256	33	3	platform	platform	NOUN
spir-12256	33	4	infrastructures	infrastructure	NOUN
spir-12256	33	5	for	for	ADP
spir-12256	33	6	data	data	NOUN
spir-12256	33	7	-	-	PUNCT
spir-12256	33	8	sourcing	source	VERB
spir-12256	33	9	and	and	CCONJ
spir-12256	33	10	media	medium	NOUN
spir-12256	33	11	distribution	distribution	NOUN
spir-12256	33	12	developed	develop	VERB
spir-12256	33	13	by	by	ADP
spir-12256	33	14	partners	partner	NOUN
spir-12256	33	15	are	be	AUX
spir-12256	33	16	typically	typically	ADV
spir-12256	33	17	programmable	programmable	ADJ
spir-12256	33	18	and	and	CCONJ
spir-12256	33	19	programmatic	programmatic	ADJ
spir-12256	33	20	.	.	PUNCT
spir-12256	34	1	the	the	DET
spir-12256	34	2	affordances	affordance	NOUN
spir-12256	34	3	of	of	ADP
spir-12256	34	4	programmatic	programmatic	ADJ
spir-12256	34	5	and	and	CCONJ
spir-12256	34	6	programmable	programmable	ADJ
spir-12256	34	7	infrastructure	infrastructure	NOUN
spir-12256	34	8	are	be	AUX
spir-12256	34	9	controlled	control	VERB
spir-12256	34	10	through	through	ADP
spir-12256	34	11	distinct	distinct	ADJ
spir-12256	34	12	governance	governance	NOUN
spir-12256	34	13	strategies	strategy	NOUN
spir-12256	34	14	for	for	ADP
spir-12256	34	15	app	app	NOUN
spir-12256	34	16	development	development	NOUN
spir-12256	34	17	and	and	CCONJ
spir-12256	34	18	for	for	ADP
spir-12256	34	19	business	business	NOUN
spir-12256	34	20	and	and	CCONJ
spir-12256	34	21	marketing	marketing	NOUN
spir-12256	34	22	development	development	NOUN
spir-12256	34	23	(	(	PUNCT
spir-12256	34	24	additionally	additionally	ADV
spir-12256	34	25	governed	govern	VERB
spir-12256	34	26	through	through	ADP
spir-12256	34	27	partnerships	partnership	NOUN
spir-12256	34	28	)	)	PUNCT
spir-12256	34	29	.	.	PUNCT
spir-12256	35	1	we	we	PRON
spir-12256	35	2	find	find	VERB
spir-12256	35	3	that	that	SCONJ
spir-12256	35	4	partnerships	partnership	NOUN
spir-12256	35	5	are	be	AUX
spir-12256	35	6	significant	significant	ADJ
spir-12256	35	7	in	in	ADP
spir-12256	35	8	mediating	mediate	VERB
spir-12256	35	9	the	the	DET
spir-12256	35	10	impacts	impact	NOUN
spir-12256	35	11	of	of	ADP
spir-12256	35	12	social	social	ADJ
spir-12256	35	13	media	medium	NOUN
spir-12256	35	14	in	in	ADP
spir-12256	35	15	different	different	ADJ
spir-12256	35	16	markets	market	NOUN
spir-12256	35	17	and	and	CCONJ
spir-12256	35	18	industries	industry	NOUN
spir-12256	35	19	worldwide	worldwide	ADV
spir-12256	35	20	,	,	PUNCT
spir-12256	35	21	particularly	particularly	ADV
spir-12256	35	22	through	through	ADP
spir-12256	35	23	key	key	ADJ
spir-12256	35	24	players	player	NOUN
spir-12256	35	25	in	in	ADP
spir-12256	35	26	advertising	advertising	NOUN
spir-12256	35	27	and	and	CCONJ
spir-12256	35	28	marketing	marketing	NOUN
spir-12256	35	29	-	-	PUNCT
spir-12256	35	30	related	relate	VERB
spir-12256	35	31	areas	area	NOUN
spir-12256	35	32	.	.	PUNCT
spir-12256	36	1	as	as	ADP
spir-12256	36	2	such	such	ADJ
spir-12256	36	3	,	,	PUNCT
spir-12256	36	4	we	we	PRON
spir-12256	36	5	note	note	VERB
spir-12256	36	6	that	that	SCONJ
spir-12256	36	7	platform	platform	NOUN
spir-12256	36	8	power	power	NOUN
spir-12256	36	9	is	be	AUX
spir-12256	36	10	about	about	ADV
spir-12256	36	11	more	more	ADJ
spir-12256	36	12	than	than	ADP
spir-12256	36	13	market	market	NOUN
spir-12256	36	14	or	or	CCONJ
spir-12256	36	15	monopoly	monopoly	NOUN
spir-12256	36	16	power	power	NOUN
spir-12256	36	17	alone	alone	ADV
spir-12256	36	18	.	.	PUNCT
spir-12256	37	1	partnerships	partnership	NOUN
spir-12256	37	2	are	be	AUX
spir-12256	37	3	endemic	endemic	ADJ
spir-12256	37	4	and	and	CCONJ
spir-12256	37	5	essential	essential	ADJ
spir-12256	37	6	to	to	ADP
spir-12256	37	7	the	the	DET
spir-12256	37	8	advertising	advertising	NOUN
spir-12256	37	9	business	business	NOUN
spir-12256	37	10	of	of	ADP
spir-12256	37	11	digital	digital	ADJ
spir-12256	37	12	platforms	platform	NOUN
spir-12256	37	13	.	.	PUNCT
spir-12256	38	1	partners	partner	NOUN
spir-12256	38	2	expand	expand	VERB
spir-12256	38	3	the	the	DET
spir-12256	38	4	collection	collection	NOUN
spir-12256	38	5	,	,	PUNCT
spir-12256	38	6	use	use	NOUN
spir-12256	38	7	,	,	PUNCT
spir-12256	38	8	and	and	CCONJ
spir-12256	38	9	integration	integration	NOUN
spir-12256	38	10	of	of	ADP
spir-12256	38	11	audience	audience	NOUN
spir-12256	38	12	data	datum	NOUN
spir-12256	38	13	in	in	ADP
spir-12256	38	14	other	other	ADJ
spir-12256	38	15	industry	industry	NOUN
spir-12256	38	16	platforms	platform	NOUN
spir-12256	38	17	,	,	PUNCT
spir-12256	38	18	services	service	NOUN
spir-12256	38	19	,	,	PUNCT
spir-12256	38	20	domains	domain	NOUN
spir-12256	38	21	,	,	PUNCT
spir-12256	38	22	and	and	CCONJ
spir-12256	38	23	industries	industry	NOUN
spir-12256	38	24	.	.	PUNCT
spir-12256	39	1	as	as	ADP
spir-12256	39	2	a	a	DET
spir-12256	39	3	result	result	NOUN
spir-12256	39	4	,	,	PUNCT
spir-12256	39	5	platform	platform	NOUN
spir-12256	39	6	power	power	NOUN
spir-12256	39	7	is	be	AUX
spir-12256	39	8	not	not	PART
spir-12256	39	9	just	just	ADV
spir-12256	39	10	held	hold	VERB
spir-12256	39	11	by	by	ADP
spir-12256	39	12	a	a	DET
spir-12256	39	13	single	single	ADJ
spir-12256	39	14	platform	platform	NOUN
spir-12256	39	15	but	but	CCONJ
spir-12256	39	16	is	be	AUX
spir-12256	39	17	in	in	ADP
spir-12256	39	18	part	part	NOUN
spir-12256	39	19	mediated	mediate	VERB
spir-12256	39	20	by	by	ADP
spir-12256	39	21	partners	partner	NOUN
spir-12256	39	22	and	and	CCONJ
spir-12256	39	23	dispersed	disperse	VERB
spir-12256	39	24	into	into	ADP
spir-12256	39	25	the	the	DET
spir-12256	39	26	platform	platform	NOUN
spir-12256	39	27	ecosystem	ecosystem	NOUN
spir-12256	39	28	,	,	PUNCT
spir-12256	39	29	where	where	SCONJ
spir-12256	39	30	governance	governance	NOUN
spir-12256	39	31	and	and	CCONJ
spir-12256	39	32	control	control	NOUN
spir-12256	39	33	are	be	AUX
spir-12256	39	34	exercised	exercise	VERB
spir-12256	39	35	through	through	ADP
spir-12256	39	36	infrastructure	infrastructure	NOUN
spir-12256	39	37	and	and	CCONJ
spir-12256	39	38	partnership	partnership	NOUN
spir-12256	39	39	agreements	agreement	NOUN
spir-12256	39	40	.	.	PUNCT
spir-12256	40	1	business	business	NOUN
spir-12256	40	2	and	and	CCONJ
spir-12256	40	3	data	datum	NOUN
spir-12256	40	4	partnerships	partnership	NOUN
spir-12256	40	5	establish	establish	VERB
spir-12256	40	6	and	and	CCONJ
spir-12256	40	7	govern	govern	VERB
spir-12256	40	8	the	the	DET
spir-12256	40	9	preferred	preferred	ADJ
spir-12256	40	10	pathways	pathway	NOUN
spir-12256	40	11	(	(	PUNCT
spir-12256	40	12	e.g.	e.g.	ADV
spir-12256	40	13	digital	digital	ADJ
spir-12256	40	14	supply	supply	NOUN
spir-12256	40	15	chains	chain	NOUN
spir-12256	40	16	)	)	PUNCT
spir-12256	40	17	and	and	CCONJ
spir-12256	40	18	‘	'	PUNCT
spir-12256	40	19	nodes	node	NOUN
spir-12256	40	20	’	'	PUNCT
spir-12256	40	21	of	of	ADP
spir-12256	40	22	connectivity	connectivity	NOUN
spir-12256	40	23	in	in	ADP
spir-12256	40	24	this	this	DET
spir-12256	40	25	ecosystem	ecosystem	NOUN
spir-12256	40	26	,	,	PUNCT
spir-12256	40	27	which	which	PRON
spir-12256	40	28	yields	yield	VERB
spir-12256	40	29	strategic	strategic	ADJ
spir-12256	40	30	and	and	CCONJ
spir-12256	40	31	infrastructural	infrastructural	ADJ
spir-12256	40	32	power	power	NOUN
spir-12256	40	33	to	to	ADP
spir-12256	40	34	a	a	DET
spir-12256	40	35	handful	handful	NOUN
spir-12256	40	36	of	of	ADP
spir-12256	40	37	social	social	ADJ
spir-12256	40	38	media	medium	NOUN
spir-12256	40	39	and	and	CCONJ
spir-12256	40	40	industry	industry	NOUN
spir-12256	40	41	platforms	platform	NOUN
spir-12256	40	42	.	.	PUNCT
spir-12256	41	1	in	in	ADP
spir-12256	41	2	this	this	PRON
spir-12256	41	3	,	,	PUNCT
spir-12256	41	4	business	business	NOUN
spir-12256	41	5	-	-	PUNCT
spir-12256	41	6	facing	face	VERB
spir-12256	41	7	apis	apis	NOUN
spir-12256	41	8	have	have	VERB
spir-12256	41	9	an	an	DET
spir-12256	41	10	important	important	ADJ
spir-12256	41	11	gateway	gateway	NOUN
spir-12256	41	12	function	function	NOUN
spir-12256	41	13	and	and	CCONJ
spir-12256	41	14	serve	serve	VERB
spir-12256	41	15	as	as	ADP
spir-12256	41	16	a	a	DET
spir-12256	41	17	source	source	NOUN
spir-12256	41	18	of	of	ADP
spir-12256	41	19	infrastructural	infrastructural	ADJ
spir-12256	41	20	control	control	NOUN
spir-12256	41	21	for	for	ADP
spir-12256	41	22	platform	platform	NOUN
spir-12256	41	23	owners	owner	NOUN
spir-12256	41	24	.	.	PUNCT
spir-12256	42	1	these	these	DET
spir-12256	42	2	partners	partner	NOUN
spir-12256	42	3	represent	represent	VERB
spir-12256	42	4	diverse	diverse	ADJ
spir-12256	42	5	types	type	NOUN
spir-12256	42	6	of	of	ADP
spir-12256	42	7	audience	audience	NOUN
spir-12256	42	8	intermediaries	intermediary	NOUN
spir-12256	42	9	with	with	ADP
spir-12256	42	10	distinct	distinct	ADJ
spir-12256	42	11	business	business	NOUN
spir-12256	42	12	models	model	NOUN
spir-12256	42	13	predicated	predicate	VERB
spir-12256	42	14	on	on	ADP
spir-12256	42	15	privileged	privileged	ADJ
spir-12256	42	16	access	access	NOUN
spir-12256	42	17	to	to	ADP
spir-12256	42	18	social	social	ADJ
spir-12256	42	19	media	medium	NOUN
spir-12256	42	20	’s	’s	PART
spir-12256	42	21	audience	audience	NOUN
spir-12256	42	22	data	datum	NOUN
spir-12256	42	23	and	and	CCONJ
spir-12256	42	24	marketing	marketing	NOUN
spir-12256	42	25	and	and	CCONJ
spir-12256	42	26	advertising	advertising	NOUN
spir-12256	42	27	services	service	NOUN
spir-12256	42	28	.	.	PUNCT
spir-12256	43	1	additionally	additionally	ADV
spir-12256	43	2	,	,	PUNCT
spir-12256	43	3	the	the	DET
spir-12256	43	4	prevalence	prevalence	NOUN
spir-12256	43	5	of	of	ADP
spir-12256	43	6	partnerships	partnership	NOUN
spir-12256	43	7	between	between	ADP
spir-12256	43	8	audience	audience	NOUN
spir-12256	43	9	intermediaries	intermediary	NOUN
spir-12256	43	10	means	mean	VERB
spir-12256	43	11	that	that	SCONJ
spir-12256	43	12	it	it	PRON
spir-12256	43	13	is	be	AUX
spir-12256	43	14	exceptionally	exceptionally	ADV
spir-12256	43	15	difficult	difficult	ADJ
spir-12256	43	16	,	,	PUNCT
spir-12256	43	17	if	if	SCONJ
spir-12256	43	18	not	not	PART
spir-12256	43	19	impossible	impossible	ADJ
spir-12256	43	20	,	,	PUNCT
spir-12256	43	21	to	to	PART
spir-12256	43	22	trace	trace	VERB
spir-12256	43	23	the	the	DET
spir-12256	43	24	origins	origin	NOUN
spir-12256	43	25	and	and	CCONJ
spir-12256	43	26	flow	flow	NOUN
spir-12256	43	27	of	of	ADP
spir-12256	43	28	audience	audience	NOUN
spir-12256	43	29	data	datum	NOUN
spir-12256	43	30	throughout	throughout	ADP
spir-12256	43	31	the	the	DET
spir-12256	43	32	ecosystem	ecosystem	NOUN
spir-12256	43	33	.	.	PUNCT
spir-12256	44	1	the	the	DET
spir-12256	44	2	mediation	mediation	NOUN
spir-12256	44	3	of	of	ADP
spir-12256	44	4	platform	platform	NOUN
spir-12256	44	5	power	power	NOUN
spir-12256	44	6	takes	take	VERB
spir-12256	44	7	many	many	ADJ
spir-12256	44	8	different	different	ADJ
spir-12256	44	9	forms	form	NOUN
spir-12256	44	10	:	:	PUNCT
spir-12256	44	11	from	from	ADP
spir-12256	44	12	cooperation	cooperation	NOUN
spir-12256	44	13	with	with	ADP
spir-12256	44	14	digital	digital	ADJ
spir-12256	44	15	platforms	platform	NOUN
spir-12256	44	16	(	(	PUNCT
spir-12256	44	17	e.g.	e.g.	ADV
spir-12256	44	18	partnerships	partnership	NOUN
spir-12256	44	19	,	,	PUNCT
spir-12256	44	20	integrations	integration	NOUN
spir-12256	44	21	,	,	PUNCT
spir-12256	44	22	revenue	revenue	NOUN
spir-12256	44	23	-	-	PUNCT
spir-12256	44	24	sharing	share	VERB
spir-12256	44	25	deals	deal	NOUN
spir-12256	44	26	,	,	PUNCT
spir-12256	44	27	etc	etc	X
spir-12256	44	28	.	.	X
spir-12256	44	29	)	)	PUNCT
spir-12256	44	30	to	to	ADP
spir-12256	44	31	forms	form	NOUN
spir-12256	44	32	of	of	ADP
spir-12256	44	33	resistance	resistance	NOUN
spir-12256	44	34	(	(	PUNCT
spir-12256	44	35	e.g.	e.g.	ADV
spir-12256	44	36	industry	industry	NOUN
spir-12256	44	37	partnership	partnership	NOUN
spir-12256	44	38	alliances	alliance	NOUN
spir-12256	44	39	,	,	PUNCT
spir-12256	44	40	open	open	ADJ
spir-12256	44	41	standards	standard	NOUN
spir-12256	44	42	,	,	PUNCT
spir-12256	44	43	advertising	advertising	NOUN
spir-12256	44	44	boycotts	boycott	NOUN
spir-12256	44	45	,	,	PUNCT
spir-12256	44	46	etc	etc	X
spir-12256	44	47	.	.	X
spir-12256	44	48	)	)	PUNCT
spir-12256	44	49	.	.	PUNCT
spir-12256	45	1	partnerships	partnership	NOUN
spir-12256	45	2	simultaneously	simultaneously	ADV
spir-12256	45	3	make	make	VERB
spir-12256	45	4	data	datum	NOUN
spir-12256	45	5	widely	widely	ADV
spir-12256	45	6	accessible	accessible	ADJ
spir-12256	45	7	and	and	CCONJ
spir-12256	45	8	exclusive	exclusive	ADJ
spir-12256	45	9	,	,	PUNCT
spir-12256	45	10	while	while	SCONJ
spir-12256	45	11	also	also	ADV
spir-12256	45	12	making	make	VERB
spir-12256	45	13	it	it	PRON
spir-12256	45	14	more	more	ADV
spir-12256	45	15	difficult	difficult	ADJ
spir-12256	45	16	for	for	SCONJ
spir-12256	45	17	new	new	ADJ
spir-12256	45	18	competitors	competitor	NOUN
spir-12256	45	19	to	to	PART
spir-12256	45	20	participate	participate	VERB
spir-12256	45	21	because	because	SCONJ
spir-12256	45	22	of	of	ADP
spir-12256	45	23	the	the	DET
spir-12256	45	24	consolidation	consolidation	NOUN
spir-12256	45	25	of	of	ADP
spir-12256	45	26	strategic	strategic	ADJ
spir-12256	45	27	and	and	CCONJ
spir-12256	45	28	infrastructural	infrastructural	ADJ
spir-12256	45	29	power	power	NOUN
spir-12256	45	30	.	.	PUNCT
spir-12256	46	1	furthermore	furthermore	ADV
spir-12256	46	2	,	,	PUNCT
spir-12256	46	3	firms	firm	NOUN
spir-12256	46	4	acquire	acquire	VERB
spir-12256	46	5	and	and	CCONJ
spir-12256	46	6	leverage	leverage	VERB
spir-12256	46	7	these	these	DET
spir-12256	46	8	forms	form	NOUN
spir-12256	46	9	of	of	ADP
spir-12256	46	10	power	power	NOUN
spir-12256	46	11	through	through	ADP
spir-12256	46	12	mergers	merger	NOUN
spir-12256	46	13	and	and	CCONJ
spir-12256	46	14	acquisitions	acquisition	NOUN
spir-12256	46	15	,	,	PUNCT
spir-12256	46	16	whereby	whereby	SCONJ
spir-12256	46	17	they	they	PRON
spir-12256	46	18	inherit	inherit	VERB
spir-12256	46	19	existing	exist	VERB
spir-12256	46	20	partnerships	partnership	NOUN
spir-12256	46	21	and	and	CCONJ
spir-12256	46	22	partner	partner	NOUN
spir-12256	46	23	integrations	integration	NOUN
spir-12256	46	24	.	.	PUNCT
spir-12256	47	1	references	reference	NOUN
spir-12256	47	2	alaimo	alaimo	PROPN
spir-12256	47	3	c	c	PROPN
spir-12256	47	4	and	and	CCONJ
spir-12256	47	5	kallinikos	kallinikos	PROPN
spir-12256	47	6	j	j	PROPN
spir-12256	47	7	(	(	PUNCT
spir-12256	47	8	2018	2018	NUM
spir-12256	47	9	)	)	PUNCT
spir-12256	47	10	objects	object	NOUN
spir-12256	47	11	,	,	PUNCT
spir-12256	47	12	metrics	metric	NOUN
spir-12256	47	13	and	and	CCONJ
spir-12256	47	14	practices	practice	NOUN
spir-12256	47	15	:	:	PUNCT
spir-12256	47	16	an	an	DET
spir-12256	47	17	inquiry	inquiry	NOUN
spir-12256	47	18	into	into	ADP
spir-12256	47	19	the	the	DET
spir-12256	47	20	programmatic	programmatic	ADJ
spir-12256	47	21	advertising	advertising	NOUN
spir-12256	47	22	ecosystem	ecosystem	NOUN
spir-12256	47	23	.	.	PUNCT
spir-12256	48	1	in	in	ADP
spir-12256	48	2	:	:	PUNCT
spir-12256	48	3	living	live	VERB
spir-12256	48	4	with	with	ADP
spir-12256	48	5	monsters	monster	NOUN
spir-12256	48	6	?	?	PUNCT
spir-12256	49	1	(	(	PUNCT
spir-12256	49	2	eds	ed	NOUN
spir-12256	49	3	u	u	NOUN
spir-12256	49	4	schultze	schultze	NOUN
spir-12256	49	5	,	,	PUNCT
spir-12256	49	6	et	et	PROPN
spir-12256	49	7	al	al	PROPN
spir-12256	49	8	.	.	PROPN
spir-12256	49	9	)	)	PUNCT
spir-12256	49	10	,	,	PUNCT
spir-12256	49	11	2018	2018	NUM
spir-12256	49	12	,	,	PUNCT
spir-12256	49	13	pp	pp	ADJ
spir-12256	49	14	.	.	PUNCT
spir-12256	50	1	110–123	110–123	NUM
spir-12256	50	2	.	.	PUNCT
spir-12256	50	3	springer	springer	NOUN
spir-12256	50	4	.	.	PUNCT
spir-12256	51	1	doi	doi	NOUN
spir-12256	51	2	:	:	PUNCT
spir-12256	51	3	10.1007/978	10.1007/978	NUM
spir-12256	51	4	-	-	SYM
spir-12256	51	5	3	3	NUM
spir-12256	51	6	-	-	PUNCT
spir-12256	51	7	030	030	NUM
spir-12256	51	8	-	-	PUNCT
spir-12256	51	9	04091	04091	NUM
spir-12256	51	10	-	-	PUNCT
spir-12256	51	11	8_9	8_9	NUM
spir-12256	51	12	.	.	PUNCT
spir-12256	52	1	braun	braun	PROPN
spir-12256	52	2	j	j	PROPN
spir-12256	52	3	(	(	PUNCT
spir-12256	52	4	2013	2013	NUM
spir-12256	52	5	)	)	PUNCT
spir-12256	52	6	transparent	transparent	ADJ
spir-12256	52	7	intermediaries	intermediary	NOUN
spir-12256	52	8	:	:	PUNCT
spir-12256	52	9	building	build	VERB
spir-12256	52	10	the	the	DET
spir-12256	52	11	infrastructures	infrastructure	NOUN
spir-12256	52	12	of	of	ADP
spir-12256	52	13	connected	connected	ADJ
spir-12256	52	14	viewing	viewing	NOUN
spir-12256	52	15	.	.	PUNCT
spir-12256	53	1	in	in	ADP
spir-12256	53	2	:	:	PUNCT
spir-12256	53	3	holt	holt	PROPN
spir-12256	53	4	j	j	PROPN
spir-12256	53	5	and	and	CCONJ
spir-12256	53	6	sanson	sanson	PROPN
spir-12256	53	7	k	k	PROPN
spir-12256	53	8	(	(	PUNCT
spir-12256	53	9	eds	eds	PROPN
spir-12256	53	10	)	)	PUNCT
spir-12256	53	11	connected	connected	ADJ
spir-12256	53	12	viewing	view	VERB
spir-12256	53	13	.	.	PUNCT
spir-12256	54	1	routledge	routledge	PROPN
spir-12256	54	2	,	,	PUNCT
spir-12256	54	3	pp	pp	ADV
spir-12256	54	4	.	.	PUNCT
spir-12256	55	1	124–143	124–143	NUM
spir-12256	55	2	.	.	PUNCT
spir-12256	56	1	broughton	broughton	PROPN
spir-12256	56	2	micova	micova	PROPN
spir-12256	56	3	s	s	PART
spir-12256	56	4	and	and	CCONJ
spir-12256	56	5	jacques	jacques	PROPN
spir-12256	56	6	s	s	PROPN
spir-12256	56	7	(	(	PUNCT
spir-12256	56	8	2020	2020	NUM
spir-12256	56	9	)	)	PUNCT
spir-12256	56	10	platform	platform	NOUN
spir-12256	56	11	power	power	NOUN
spir-12256	56	12	in	in	ADP
spir-12256	56	13	the	the	DET
spir-12256	56	14	video	video	NOUN
spir-12256	56	15	advertising	advertising	NOUN
spir-12256	56	16	ecosystem	ecosystem	NOUN
spir-12256	56	17	.	.	PUNCT
spir-12256	57	1	internet	internet	NOUN
spir-12256	57	2	policy	policy	NOUN
spir-12256	57	3	review	review	NOUN
spir-12256	57	4	9(4	9(4	NUM
spir-12256	57	5	)	)	PUNCT
spir-12256	57	6	.	.	PUNCT
spir-12256	58	1	available	available	ADJ
spir-12256	58	2	at	at	ADP
spir-12256	58	3	:	:	PUNCT
spir-12256	58	4	https://policyreview.info/articles/analysis/platform-power-video-advertising-ecosystem	https://policyreview.info/articles/analysis/platform-power-video-advertising-ecosystem	NOUN
spir-12256	58	5	.	.	PUNCT
spir-12256	59	1	helmond	helmond	ADV
spir-12256	59	2	a	a	DET
spir-12256	59	3	(	(	PUNCT
spir-12256	59	4	2015	2015	NUM
spir-12256	59	5	)	)	PUNCT
spir-12256	59	6	the	the	DET
spir-12256	59	7	platformization	platformization	NOUN
spir-12256	59	8	of	of	ADP
spir-12256	59	9	the	the	DET
spir-12256	59	10	web	web	NOUN
spir-12256	59	11	:	:	PUNCT
spir-12256	59	12	making	make	VERB
spir-12256	59	13	web	web	NOUN
spir-12256	59	14	data	datum	NOUN
spir-12256	59	15	platform	platform	NOUN
spir-12256	59	16	ready	ready	ADJ
spir-12256	59	17	.	.	PUNCT
spir-12256	60	1	social	social	ADJ
spir-12256	60	2	media	medium	NOUN
spir-12256	60	3	+	+	CCONJ
spir-12256	60	4	society	society	NOUN
spir-12256	60	5	1(2	1(2	NUM
spir-12256	60	6	):	):	PUNCT
spir-12256	60	7	1–11	1–11	PROPN
spir-12256	60	8	.	.	PUNCT
spir-12256	61	1	doi	doi	NOUN
spir-12256	61	2	:	:	PUNCT
spir-12256	61	3	10.1177/2056305115603080	10.1177/2056305115603080	NUM
spir-12256	61	4	.	.	PUNCT
spir-12256	62	1	helmond	helmond	PROPN
spir-12256	62	2	a	a	X
spir-12256	62	3	,	,	PUNCT
spir-12256	62	4	nieborg	nieborg	X
spir-12256	62	5	db	db	PROPN
spir-12256	62	6	and	and	CCONJ
spir-12256	62	7	van	van	PROPN
spir-12256	62	8	der	der	PROPN
spir-12256	62	9	vlist	vlist	VERB
spir-12256	62	10	fn	fn	PROPN
spir-12256	62	11	(	(	PUNCT
spir-12256	62	12	2019	2019	NUM
spir-12256	62	13	)	)	PUNCT
spir-12256	62	14	facebook	facebook	PROPN
spir-12256	62	15	’s	’s	PART
spir-12256	62	16	evolution	evolution	NOUN
spir-12256	62	17	:	:	PUNCT
spir-12256	62	18	development	development	NOUN
spir-12256	62	19	of	of	ADP
spir-12256	62	20	a	a	DET
spir-12256	62	21	platform	platform	NOUN
spir-12256	62	22	-	-	PUNCT
spir-12256	62	23	as	as	ADP
spir-12256	62	24	-	-	PUNCT
spir-12256	62	25	infrastructure	infrastructure	NOUN
spir-12256	62	26	.	.	PUNCT
spir-12256	63	1	internet	internet	NOUN
spir-12256	63	2	histories	history	NOUN
spir-12256	63	3	3(2	3(2	NUM
spir-12256	63	4	):	):	PUNCT
spir-12256	63	5	123–146	123–146	NUM
spir-12256	63	6	.	.	PUNCT
spir-12256	64	1	doi	doi	NOUN
spir-12256	64	2	:	:	PUNCT
spir-12256	64	3	10.1080/24701475.2019.1593667	10.1080/24701475.2019.1593667	NUM
spir-12256	64	4	.	.	PUNCT
spir-12256	65	1	poell	poell	PROPN
spir-12256	65	2	t	t	PROPN
spir-12256	65	3	,	,	PUNCT
spir-12256	65	4	nieborg	nieborg	ADJ
spir-12256	65	5	d	d	NOUN
spir-12256	65	6	and	and	CCONJ
spir-12256	65	7	dijck	dijck	PROPN
spir-12256	65	8	j	j	PROPN
spir-12256	65	9	van	van	PROPN
spir-12256	65	10	(	(	PUNCT
spir-12256	65	11	2019	2019	NUM
spir-12256	65	12	)	)	PUNCT
spir-12256	65	13	platformisation	platformisation	NOUN
spir-12256	65	14	.	.	PUNCT
spir-12256	66	1	internet	internet	NOUN
spir-12256	66	2	policy	policy	NOUN
spir-12256	66	3	review	review	NOUN
spir-12256	66	4	8(4	8(4	NOUN
spir-12256	66	5	)	)	PUNCT
spir-12256	66	6	.	.	PUNCT
spir-12256	67	1	available	available	ADJ
spir-12256	67	2	at	at	ADP
spir-12256	67	3	:	:	PUNCT
spir-12256	67	4	https://policyreview.info/concepts/platformisation	https://policyreview.info/concepts/platformisation	NOUN
spir-12256	67	5	.	.	PUNCT
spir-12256	68	1	van	van	PROPN
spir-12256	68	2	der	der	PROPN
spir-12256	68	3	vlist	vlist	VERB
spir-12256	68	4	fn	fn	ADV
spir-12256	68	5	and	and	CCONJ
spir-12256	68	6	helmond	helmond	ADV
spir-12256	68	7	a	a	PRON
spir-12256	68	8	(	(	PUNCT
spir-12256	68	9	2021	2021	NUM
spir-12256	68	10	)	)	PUNCT
spir-12256	68	11	how	how	SCONJ
spir-12256	68	12	partners	partner	NOUN
spir-12256	68	13	mediate	mediate	VERB
spir-12256	68	14	platform	platform	NOUN
spir-12256	68	15	power	power	NOUN
spir-12256	68	16	:	:	PUNCT
spir-12256	68	17	mapping	map	VERB
spir-12256	68	18	business	business	NOUN
spir-12256	68	19	and	and	CCONJ
spir-12256	68	20	data	datum	NOUN
spir-12256	68	21	partnerships	partnership	NOUN
spir-12256	68	22	in	in	ADP
spir-12256	68	23	the	the	DET
spir-12256	68	24	social	social	ADJ
spir-12256	68	25	media	medium	NOUN
spir-12256	68	26	ecosystem	ecosystem	NOUN
spir-12256	68	27	.	.	PUNCT
spir-12256	69	1	big	big	ADJ
spir-12256	69	2	data	datum	NOUN
spir-12256	69	3	&	&	CCONJ
spir-12256	69	4	society	society	NOUN
spir-12256	69	5	8(1	8(1	NOUN
spir-12256	69	6	)	)	PUNCT
spir-12256	69	7	.	.	PUNCT
spir-12256	70	1	doi	doi	NOUN
spir-12256	70	2	:	:	PUNCT
spir-12256	71	1	10.1177/20539517211025061	10.1177/20539517211025061	X
spir-12256	71	2	.	.	PUNCT
spir-12256	72	1	van	van	PROPN
spir-12256	72	2	dijck	dijck	PROPN
spir-12256	72	3	j	j	PROPN
spir-12256	72	4	,	,	PUNCT
spir-12256	72	5	nieborg	nieborg	PROPN
spir-12256	72	6	d	d	PROPN
spir-12256	72	7	and	and	CCONJ
spir-12256	72	8	poell	poell	PROPN
spir-12256	72	9	t	t	PROPN
spir-12256	72	10	(	(	PUNCT
spir-12256	72	11	2019	2019	NUM
spir-12256	72	12	)	)	PUNCT
spir-12256	72	13	reframing	reframe	VERB
spir-12256	72	14	platform	platform	NOUN
spir-12256	72	15	power	power	NOUN
spir-12256	72	16	.	.	PUNCT
spir-12256	73	1	internet	internet	NOUN
spir-12256	73	2	policy	policy	NOUN
spir-12256	73	3	review	review	NOUN
spir-12256	73	4	8(2	8(2	NUM
spir-12256	73	5	)	)	PUNCT
spir-12256	73	6	.	.	PUNCT
spir-12256	74	1	available	available	ADJ
spir-12256	74	2	at	at	ADP
spir-12256	74	3	:	:	PUNCT
spir-12256	74	4	https://policyreview.info/articles/analysis/reframing-platformpower	https://policyreview.info/articles/analysis/reframing-platformpower	X
spir-12256	74	5	.	.	PUNCT