id	sid	tid	token	lemma	pos
spir-12261	1	1	microsoft	microsoft	PROPN
spir-12261	1	2	word	word	PROPN
spir-12261	1	3	wark	wark	PROPN
spir-12261	1	4	-	-	PUNCT
spir-12261	1	5	what	what	DET
spir-12261	1	6	personalisation	personalisation	NOUN
spir-12261	1	7	can	can	AUX
spir-12261	1	8	do	do	VERB
spir-12261	1	9	for	for	ADP
spir-12261	1	10	you	you	PRON
spir-12261	1	11	!	!	PUNCT
spir-12261	2	1	or	or	CCONJ
spir-12261	2	2	,	,	PUNCT
spir-12261	2	3	how	how	SCONJ
spir-12261	2	4	to	to	PART
spir-12261	2	5	do	do	VERB
spir-12261	2	6	racial	racial	ADJ
spir-12261	2	7	discrimination	discrimination	NOUN
spir-12261	2	8	without	without	ADP
spir-12261	2	9	race	race	NOUN
spir-12261	2	10	-	-	PUNCT
spir-12261	2	11	what	what	PRON
spir-12261	2	12	personalisatio.docx	personalisatio.docx	NUM
spir-12261	2	13	selected	select	VERB
spir-12261	2	14	papers	paper	NOUN
spir-12261	2	15	of	of	ADP
spir-12261	2	16	#	#	SYM
spir-12261	2	17	aoir2021	aoir2021	NOUN
spir-12261	2	18	:	:	PUNCT
spir-12261	2	19	the	the	DET
spir-12261	2	20	22nd	22nd	ADJ
spir-12261	2	21	annual	annual	ADJ
spir-12261	2	22	conference	conference	NOUN
spir-12261	2	23	of	of	ADP
spir-12261	2	24	the	the	DET
spir-12261	2	25	association	association	NOUN
spir-12261	2	26	of	of	ADP
spir-12261	2	27	internet	internet	NOUN
spir-12261	2	28	researchers	researcher	NOUN
spir-12261	2	29	virtual	virtual	ADJ
spir-12261	2	30	event	event	NOUN
spir-12261	2	31	/	/	SYM
spir-12261	2	32	13	13	NUM
spir-12261	2	33	-	-	SYM
spir-12261	2	34	16	16	NUM
spir-12261	2	35	oct	oct	PROPN
spir-12261	2	36	2021	2021	NUM
spir-12261	2	37	suggested	suggest	VERB
spir-12261	2	38	citation	citation	NOUN
spir-12261	2	39	(	(	PUNCT
spir-12261	2	40	apa	apa	PROPN
spir-12261	2	41	):	):	PUNCT
spir-12261	2	42	phan	phan	PROPN
spir-12261	2	43	,	,	PUNCT
spir-12261	2	44	t.	t.	PROPN
spir-12261	2	45	,	,	PUNCT
spir-12261	2	46	wark	wark	PROPN
spir-12261	2	47	,	,	PUNCT
spir-12261	2	48	s.	s.	PROPN
spir-12261	2	49	(	(	PUNCT
spir-12261	2	50	2021	2021	NUM
spir-12261	2	51	,	,	PUNCT
spir-12261	2	52	october	october	PROPN
spir-12261	2	53	)	)	PUNCT
spir-12261	2	54	.	.	PUNCT
spir-12261	3	1	what	what	PRON
spir-12261	3	2	personalisation	personalisation	NOUN
spir-12261	3	3	can	can	AUX
spir-12261	3	4	do	do	VERB
spir-12261	3	5	for	for	ADP
spir-12261	3	6	you	you	PRON
spir-12261	3	7	!	!	PUNCT
spir-12261	4	1	or	or	CCONJ
spir-12261	4	2	,	,	PUNCT
spir-12261	4	3	how	how	SCONJ
spir-12261	4	4	to	to	PART
spir-12261	4	5	do	do	VERB
spir-12261	4	6	racial	racial	ADJ
spir-12261	4	7	discrimination	discrimination	NOUN
spir-12261	4	8	without	without	ADP
spir-12261	4	9	race	race	NOUN
spir-12261	4	10	.	.	PUNCT
spir-12261	5	1	paper	paper	NOUN
spir-12261	5	2	(	(	PUNCT
spir-12261	5	3	or	or	CCONJ
spir-12261	5	4	panel	panel	NOUN
spir-12261	5	5	)	)	PUNCT
spir-12261	5	6	presented	present	VERB
spir-12261	5	7	at	at	ADP
spir-12261	5	8	aoir	aoir	NOUN
spir-12261	5	9	2021	2021	NUM
spir-12261	5	10	:	:	PUNCT
spir-12261	5	11	the	the	DET
spir-12261	5	12	22nd	22nd	ADJ
spir-12261	5	13	annual	annual	ADJ
spir-12261	5	14	conference	conference	NOUN
spir-12261	5	15	of	of	ADP
spir-12261	5	16	the	the	DET
spir-12261	5	17	association	association	NOUN
spir-12261	5	18	of	of	ADP
spir-12261	5	19	internet	internet	NOUN
spir-12261	5	20	researchers	researcher	NOUN
spir-12261	5	21	.	.	PUNCT
spir-12261	6	1	virtual	virtual	ADJ
spir-12261	6	2	event	event	NOUN
spir-12261	6	3	:	:	PUNCT
spir-12261	6	4	aoir	aoir	NOUN
spir-12261	6	5	.	.	PUNCT
spir-12261	6	6	retrieved	retrieve	VERB
spir-12261	6	7	from	from	ADP
spir-12261	6	8	http://spir.aoir.org	http://spir.aoir.org	PROPN
spir-12261	6	9	.	.	PUNCT
spir-12261	7	1	what	what	PRON
spir-12261	7	2	personalisation	personalisation	NOUN
spir-12261	7	3	can	can	AUX
spir-12261	7	4	do	do	VERB
spir-12261	7	5	for	for	ADP
spir-12261	7	6	you	you	PRON
spir-12261	7	7	!	!	PUNCT
spir-12261	8	1	or	or	CCONJ
spir-12261	8	2	,	,	PUNCT
spir-12261	8	3	how	how	SCONJ
spir-12261	8	4	to	to	PART
spir-12261	8	5	do	do	VERB
spir-12261	8	6	racial	racial	ADJ
spir-12261	8	7	discrimination	discrimination	NOUN
spir-12261	8	8	without	without	ADP
spir-12261	8	9	race	race	NOUN
spir-12261	8	10	thao	thao	PROPN
spir-12261	8	11	phan	phan	PROPN
spir-12261	8	12	adm+s	adm+s	PROPN
spir-12261	8	13	centre	centre	NOUN
spir-12261	8	14	,	,	PUNCT
spir-12261	8	15	monash	monash	PROPN
spir-12261	8	16	university	university	PROPN
spir-12261	8	17	scott	scott	PROPN
spir-12261	8	18	wark	wark	PROPN
spir-12261	8	19	centre	centre	PROPN
spir-12261	8	20	for	for	ADP
spir-12261	8	21	interdisciplinary	interdisciplinary	ADJ
spir-12261	8	22	methodologies	methodology	NOUN
spir-12261	8	23	,	,	PUNCT
spir-12261	8	24	university	university	NOUN
spir-12261	8	25	of	of	ADP
spir-12261	8	26	warwick	warwick	PROPN
spir-12261	8	27	in	in	ADP
spir-12261	8	28	this	this	DET
spir-12261	8	29	paper	paper	NOUN
spir-12261	8	30	,	,	PUNCT
spir-12261	8	31	we	we	PRON
spir-12261	8	32	use	use	VERB
spir-12261	8	33	the	the	DET
spir-12261	8	34	life	life	NOUN
spir-12261	8	35	and	and	CCONJ
spir-12261	8	36	death	death	NOUN
spir-12261	8	37	of	of	ADP
spir-12261	8	38	facebook	facebook	PROPN
spir-12261	8	39	’s	’s	PART
spir-12261	8	40	notorious	notorious	ADJ
spir-12261	8	41	“	"	PUNCT
spir-12261	8	42	ethnic	ethnic	ADJ
spir-12261	8	43	affinity	affinity	NOUN
spir-12261	8	44	”	"	PUNCT
spir-12261	8	45	categories	category	NOUN
spir-12261	8	46	to	to	PART
spir-12261	8	47	identify	identify	VERB
spir-12261	8	48	and	and	CCONJ
spir-12261	8	49	critique	critique	VERB
spir-12261	8	50	emergent	emergent	ADJ
spir-12261	8	51	forms	form	NOUN
spir-12261	8	52	of	of	ADP
spir-12261	8	53	racialisation	racialisation	NOUN
spir-12261	8	54	made	make	VERB
spir-12261	8	55	possible	possible	ADJ
spir-12261	8	56	by	by	ADP
spir-12261	8	57	computational	computational	ADJ
spir-12261	8	58	platforms	platform	NOUN
spir-12261	8	59	,	,	PUNCT
spir-12261	8	60	like	like	ADP
spir-12261	8	61	social	social	ADJ
spir-12261	8	62	media	medium	NOUN
spir-12261	8	63	,	,	PUNCT
spir-12261	8	64	that	that	PRON
spir-12261	8	65	use	use	VERB
spir-12261	8	66	large	large	ADJ
spir-12261	8	67	-	-	PUNCT
spir-12261	8	68	scale	scale	NOUN
spir-12261	8	69	data	datum	NOUN
spir-12261	8	70	collection	collection	NOUN
spir-12261	8	71	and	and	CCONJ
spir-12261	8	72	processing	processing	NOUN
spir-12261	8	73	techniques	technique	NOUN
spir-12261	8	74	to	to	PART
spir-12261	8	75	categorise	categorise	VERB
spir-12261	8	76	and	and	CCONJ
spir-12261	8	77	act	act	VERB
spir-12261	8	78	on	on	ADP
spir-12261	8	79	their	their	PRON
spir-12261	8	80	users	user	NOUN
spir-12261	8	81	.	.	PUNCT
spir-12261	9	1	we	we	PRON
spir-12261	9	2	counter	counter	VERB
spir-12261	9	3	-	-	VERB
spir-12261	9	4	pose	pose	VERB
spir-12261	9	5	these	these	DET
spir-12261	9	6	emergent	emergent	ADJ
spir-12261	9	7	forms	form	NOUN
spir-12261	9	8	of	of	ADP
spir-12261	9	9	racialisation	racialisation	NOUN
spir-12261	9	10	against	against	ADP
spir-12261	9	11	the	the	DET
spir-12261	9	12	notion	notion	NOUN
spir-12261	9	13	that	that	SCONJ
spir-12261	9	14	by	by	ADP
spir-12261	9	15	refusing	refuse	VERB
spir-12261	9	16	to	to	PART
spir-12261	9	17	collect	collect	VERB
spir-12261	9	18	data	datum	NOUN
spir-12261	9	19	about	about	ADP
spir-12261	9	20	users	user	NOUN
spir-12261	9	21	’	'	PUNCT
spir-12261	9	22	race	race	NOUN
spir-12261	9	23	,	,	PUNCT
spir-12261	9	24	platforms	platform	NOUN
spir-12261	9	25	inaugurate	inaugurate	VERB
spir-12261	9	26	a	a	DET
spir-12261	9	27	“	"	PUNCT
spir-12261	9	28	post	post	ADJ
spir-12261	9	29	-	-	ADJ
spir-12261	9	30	racial	racial	ADJ
spir-12261	9	31	”	"	PUNCT
spir-12261	9	32	reality	reality	NOUN
spir-12261	9	33	.	.	PUNCT
spir-12261	10	1	to	to	ADP
spir-12261	10	2	the	the	DET
spir-12261	10	3	contrary	contrary	NOUN
spir-12261	10	4	,	,	PUNCT
spir-12261	10	5	we	we	PRON
spir-12261	10	6	argue	argue	VERB
spir-12261	10	7	that	that	SCONJ
spir-12261	10	8	these	these	DET
spir-12261	10	9	technologies	technology	NOUN
spir-12261	10	10	actively	actively	ADV
spir-12261	10	11	produce	produce	VERB
spir-12261	10	12	novel	novel	ADJ
spir-12261	10	13	racial	racial	ADJ
spir-12261	10	14	categories	category	NOUN
spir-12261	10	15	and	and	CCONJ
spir-12261	10	16	,	,	PUNCT
spir-12261	10	17	consequently	consequently	ADV
spir-12261	10	18	,	,	PUNCT
spir-12261	10	19	new	new	ADJ
spir-12261	10	20	forms	form	NOUN
spir-12261	10	21	of	of	ADP
spir-12261	10	22	racial	racial	ADJ
spir-12261	10	23	discrimination	discrimination	NOUN
spir-12261	10	24	.	.	PUNCT
spir-12261	11	1	facebook	facebook	PROPN
spir-12261	11	2	’s	’s	PART
spir-12261	11	3	“	"	PUNCT
spir-12261	11	4	ethnic	ethnic	ADJ
spir-12261	11	5	affinity	affinity	NOUN
spir-12261	11	6	”	"	PUNCT
spir-12261	11	7	categories	category	NOUN
spir-12261	11	8	were	be	AUX
spir-12261	11	9	superficially	superficially	ADV
spir-12261	11	10	innocuous	innocuous	ADJ
spir-12261	11	11	.	.	PUNCT
spir-12261	12	1	originally	originally	ADV
spir-12261	12	2	designed	design	VERB
spir-12261	12	3	to	to	PART
spir-12261	12	4	help	help	VERB
spir-12261	12	5	advertisers	advertiser	NOUN
spir-12261	12	6	reach	reach	VERB
spir-12261	12	7	specific	specific	ADJ
spir-12261	12	8	audiences	audience	NOUN
spir-12261	12	9	,	,	PUNCT
spir-12261	12	10	these	these	DET
spir-12261	12	11	categories	category	NOUN
spir-12261	12	12	used	use	VERB
spir-12261	12	13	data	datum	NOUN
spir-12261	12	14	on	on	ADP
spir-12261	12	15	north	north	ADJ
spir-12261	12	16	american	american	ADJ
spir-12261	12	17	users	user	NOUN
spir-12261	12	18	’	’	PART
spir-12261	12	19	actions	action	NOUN
spir-12261	12	20	,	,	PUNCT
spir-12261	12	21	their	their	PRON
spir-12261	12	22	connections	connection	NOUN
spir-12261	12	23	with	with	ADP
spir-12261	12	24	other	other	ADJ
spir-12261	12	25	users	user	NOUN
spir-12261	12	26	,	,	PUNCT
spir-12261	12	27	and	and	CCONJ
spir-12261	12	28	their	their	PRON
spir-12261	12	29	expressed	express	VERB
spir-12261	12	30	preferences	preference	NOUN
spir-12261	12	31	to	to	PART
spir-12261	12	32	sort	sort	VERB
spir-12261	12	33	people	people	NOUN
spir-12261	12	34	in	in	ADP
spir-12261	12	35	to	to	ADP
spir-12261	12	36	one	one	NUM
spir-12261	12	37	of	of	ADP
spir-12261	12	38	three	three	NUM
spir-12261	12	39	“	"	PUNCT
spir-12261	12	40	affinity	affinity	NOUN
spir-12261	12	41	”	"	PUNCT
spir-12261	12	42	groups	group	NOUN
spir-12261	12	43	:	:	PUNCT
spir-12261	12	44	some	some	DET
spir-12261	12	45	users	user	NOUN
spir-12261	12	46	were	be	AUX
spir-12261	12	47	categorised	categorise	VERB
spir-12261	12	48	as	as	ADP
spir-12261	12	49	having	have	VERB
spir-12261	12	50	an	an	DET
spir-12261	12	51	affinity	affinity	NOUN
spir-12261	12	52	for	for	ADP
spir-12261	12	53	“	"	PUNCT
spir-12261	12	54	african	african	ADJ
spir-12261	12	55	american	american	PROPN
spir-12261	12	56	,	,	PUNCT
spir-12261	12	57	”	"	PUNCT
spir-12261	12	58	“	"	PUNCT
spir-12261	12	59	asian	asian	ADJ
spir-12261	12	60	american	american	PROPN
spir-12261	12	61	,	,	PUNCT
spir-12261	12	62	”	"	PUNCT
spir-12261	12	63	or	or	CCONJ
spir-12261	12	64	“	"	PUNCT
spir-12261	12	65	hispanic	hispanic	ADJ
spir-12261	12	66	”	"	PUNCT
spir-12261	12	67	culture	culture	NOUN
spir-12261	12	68	.	.	PUNCT
spir-12261	13	1	a	a	DET
spir-12261	13	2	few	few	ADJ
spir-12261	13	3	years	year	NOUN
spir-12261	13	4	after	after	SCONJ
spir-12261	13	5	this	this	DET
spir-12261	13	6	form	form	NOUN
spir-12261	13	7	of	of	ADP
spir-12261	13	8	categorisation	categorisation	NOUN
spir-12261	13	9	was	be	AUX
spir-12261	13	10	introduced	introduce	VERB
spir-12261	13	11	,	,	PUNCT
spir-12261	13	12	a	a	DET
spir-12261	13	13	series	series	NOUN
spir-12261	13	14	of	of	ADP
spir-12261	13	15	investigative	investigative	ADJ
spir-12261	13	16	reports	report	NOUN
spir-12261	13	17	(	(	PUNCT
spir-12261	13	18	e.g.	e.g.	ADV
spir-12261	13	19	angwin	angwin	NOUN
spir-12261	13	20	and	and	CCONJ
spir-12261	13	21	parris	parris	PROPN
spir-12261	13	22	,	,	PUNCT
spir-12261	13	23	2016	2016	NUM
spir-12261	13	24	)	)	PUNCT
spir-12261	13	25	and	and	CCONJ
spir-12261	13	26	subsequent	subsequent	ADJ
spir-12261	13	27	lawsuits	lawsuit	NOUN
spir-12261	13	28	began	begin	VERB
spir-12261	13	29	to	to	PART
spir-12261	13	30	reveal	reveal	VERB
spir-12261	13	31	their	their	PRON
spir-12261	13	32	potential	potential	NOUN
spir-12261	13	33	for	for	ADP
spir-12261	13	34	discriminatory	discriminatory	ADJ
spir-12261	13	35	use	use	NOUN
spir-12261	13	36	.	.	PUNCT
spir-12261	14	1	after	after	ADP
spir-12261	14	2	resisting	resist	VERB
spir-12261	14	3	these	these	DET
spir-12261	14	4	mounting	mount	VERB
spir-12261	14	5	critiques	critique	NOUN
spir-12261	14	6	for	for	ADP
spir-12261	14	7	years	year	NOUN
spir-12261	14	8	,	,	PUNCT
spir-12261	14	9	in	in	ADP
spir-12261	14	10	2020	2020	NUM
spir-12261	14	11	facebook	facebook	PROPN
spir-12261	14	12	finally	finally	ADV
spir-12261	14	13	quietly	quietly	ADV
spir-12261	14	14	and	and	CCONJ
spir-12261	14	15	unceremoniously	unceremoniously	ADV
spir-12261	14	16	deprecated	deprecate	VERB
spir-12261	14	17	the	the	DET
spir-12261	14	18	ethic	ethic	ADJ
spir-12261	14	19	affinity	affinity	NOUN
spir-12261	14	20	feature	feature	NOUN
spir-12261	14	21	(	(	PUNCT
spir-12261	14	22	facebook	facebook	NOUN
spir-12261	14	23	,	,	PUNCT
spir-12261	14	24	2020	2020	NUM
spir-12261	14	25	)	)	PUNCT
spir-12261	14	26	.	.	PUNCT
spir-12261	15	1	as	as	SCONJ
spir-12261	15	2	investigative	investigative	ADJ
spir-12261	15	3	journalists	journalist	NOUN
spir-12261	15	4	subsequently	subsequently	ADV
spir-12261	15	5	pointed	point	VERB
spir-12261	15	6	out	out	ADP
spir-12261	15	7	(	(	PUNCT
spir-12261	15	8	merril	merril	NOUN
spir-12261	15	9	2020	2020	NUM
spir-12261	15	10	)	)	PUNCT
spir-12261	15	11	,	,	PUNCT
spir-12261	15	12	facebook	facebook	PROPN
spir-12261	15	13	’s	’s	PART
spir-12261	15	14	advertising	advertising	NOUN
spir-12261	15	15	tools	tool	NOUN
spir-12261	15	16	still	still	ADV
spir-12261	15	17	seemed	seem	VERB
spir-12261	15	18	to	to	PART
spir-12261	15	19	enable	enable	VERB
spir-12261	15	20	discrimination	discrimination	NOUN
spir-12261	15	21	against	against	ADP
spir-12261	15	22	users	user	NOUN
spir-12261	15	23	on	on	ADP
spir-12261	15	24	the	the	DET
spir-12261	15	25	basis	basis	NOUN
spir-12261	15	26	of	of	ADP
spir-12261	15	27	their	their	PRON
spir-12261	15	28	race	race	NOUN
spir-12261	15	29	.	.	PUNCT
spir-12261	16	1	in	in	ADP
spir-12261	16	2	this	this	DET
spir-12261	16	3	paper	paper	NOUN
spir-12261	16	4	,	,	PUNCT
spir-12261	16	5	we	we	PRON
spir-12261	16	6	argue	argue	VERB
spir-12261	16	7	that	that	SCONJ
spir-12261	16	8	the	the	DET
spir-12261	16	9	life	life	NOUN
spir-12261	16	10	and	and	CCONJ
spir-12261	16	11	death	death	NOUN
spir-12261	16	12	of	of	ADP
spir-12261	16	13	facebook	facebook	PROPN
spir-12261	16	14	’s	’s	PART
spir-12261	16	15	ethnic	ethnic	ADJ
spir-12261	16	16	affinity	affinity	NOUN
spir-12261	16	17	categories	category	NOUN
spir-12261	16	18	allow	allow	VERB
spir-12261	16	19	us	we	PRON
spir-12261	16	20	to	to	PART
spir-12261	16	21	reflect	reflect	VERB
spir-12261	16	22	on	on	ADP
spir-12261	16	23	the	the	DET
spir-12261	16	24	shifting	shift	VERB
spir-12261	16	25	configurations	configuration	NOUN
spir-12261	16	26	of	of	ADP
spir-12261	16	27	race	race	NOUN
spir-12261	16	28	and	and	CCONJ
spir-12261	16	29	racial	racial	ADJ
spir-12261	16	30	categorisation	categorisation	NOUN
spir-12261	16	31	today	today	NOUN
spir-12261	16	32	.	.	PUNCT
spir-12261	17	1	rather	rather	ADV
spir-12261	17	2	than	than	ADP
spir-12261	17	3	being	be	AUX
spir-12261	17	4	a	a	DET
spir-12261	17	5	singular	singular	ADJ
spir-12261	17	6	instance	instance	NOUN
spir-12261	17	7	of	of	ADP
spir-12261	17	8	a	a	DET
spir-12261	17	9	well	well	ADV
spir-12261	17	10	-	-	PUNCT
spir-12261	17	11	intentioned	intentione	VERB
spir-12261	17	12	idea	idea	NOUN
spir-12261	17	13	gone	go	VERB
spir-12261	17	14	awry	awry	ADJ
spir-12261	17	15	,	,	PUNCT
spir-12261	17	16	this	this	DET
spir-12261	17	17	case	case	NOUN
spir-12261	17	18	typifies	typify	VERB
spir-12261	17	19	emerging	emerge	VERB
spir-12261	17	20	techniques	technique	NOUN
spir-12261	17	21	of	of	ADP
spir-12261	17	22	racialisation	racialisation	NOUN
spir-12261	17	23	made	make	VERB
spir-12261	17	24	possible	possible	ADJ
spir-12261	17	25	by	by	ADP
spir-12261	17	26	data	datum	NOUN
spir-12261	17	27	processing	processing	NOUN
spir-12261	17	28	techniques	technique	NOUN
spir-12261	17	29	that	that	PRON
spir-12261	17	30	purport	purport	VERB
spir-12261	17	31	to	to	PART
spir-12261	17	32	be	be	AUX
spir-12261	17	33	able	able	ADJ
spir-12261	17	34	to	to	PART
spir-12261	17	35	apprehend	apprehend	VERB
spir-12261	17	36	us	we	PRON
spir-12261	17	37	as	as	ADP
spir-12261	17	38	individuals	individual	NOUN
spir-12261	17	39	,	,	PUNCT
spir-12261	17	40	but	but	CCONJ
spir-12261	17	41	which	which	PRON
spir-12261	17	42	can	can	AUX
spir-12261	17	43	only	only	ADV
spir-12261	17	44	do	do	VERB
spir-12261	17	45	so	so	ADV
spir-12261	17	46	by	by	ADP
spir-12261	17	47	first	first	ADV
spir-12261	17	48	assembling	assemble	VERB
spir-12261	17	49	us	we	PRON
spir-12261	17	50	into	into	ADP
spir-12261	17	51	groups	group	NOUN
spir-12261	17	52	.	.	PUNCT
spir-12261	18	1	it	it	PRON
spir-12261	18	2	is	be	AUX
spir-12261	18	3	our	our	PRON
spir-12261	18	4	contention	contention	NOUN
spir-12261	18	5	that	that	SCONJ
spir-12261	18	6	ethnic	ethnic	ADJ
spir-12261	18	7	affinities	affinity	NOUN
spir-12261	18	8	operationalise	operationalise	VERB
spir-12261	18	9	a	a	DET
spir-12261	18	10	function	function	NOUN
spir-12261	18	11	that	that	PRON
spir-12261	18	12	is	be	AUX
spir-12261	18	13	inherent	inherent	ADJ
spir-12261	18	14	to	to	ADP
spir-12261	18	15	algorithmic	algorithmic	ADJ
spir-12261	18	16	culture	culture	NOUN
spir-12261	18	17	:	:	PUNCT
spir-12261	18	18	discrimination	discrimination	NOUN
spir-12261	18	19	.	.	PUNCT
spir-12261	19	1	we	we	PRON
spir-12261	19	2	contend	contend	VERB
spir-12261	19	3	that	that	SCONJ
spir-12261	19	4	the	the	DET
spir-12261	19	5	quiet	quiet	ADJ
spir-12261	19	6	demise	demise	NOUN
spir-12261	19	7	of	of	ADP
spir-12261	19	8	these	these	DET
spir-12261	19	9	categories	category	NOUN
spir-12261	19	10	,	,	PUNCT
spir-12261	19	11	which	which	PRON
spir-12261	19	12	is	be	AUX
spir-12261	19	13	supposed	suppose	VERB
spir-12261	19	14	to	to	PART
spir-12261	19	15	have	have	AUX
spir-12261	19	16	brought	bring	VERB
spir-12261	19	17	one	one	NUM
spir-12261	19	18	particularly	particularly	ADV
spir-12261	19	19	ignominious	ignominious	ADJ
spir-12261	19	20	chapter	chapter	NOUN
spir-12261	19	21	in	in	ADP
spir-12261	19	22	facebook	facebook	PROPN
spir-12261	19	23	’s	’s	PART
spir-12261	19	24	recent	recent	ADJ
spir-12261	19	25	history	history	NOUN
spir-12261	19	26	to	to	ADP
spir-12261	19	27	a	a	DET
spir-12261	19	28	close	close	NOUN
spir-12261	19	29	,	,	PUNCT
spir-12261	19	30	is	be	AUX
spir-12261	19	31	bound	bind	VERB
spir-12261	19	32	up	up	ADP
spir-12261	19	33	with	with	ADP
spir-12261	19	34	one	one	NUM
spir-12261	19	35	of	of	ADP
spir-12261	19	36	digital	digital	ADJ
spir-12261	19	37	culture	culture	NOUN
spir-12261	19	38	’s	’s	PART
spir-12261	19	39	organising	organise	VERB
spir-12261	19	40	tendencies	tendency	NOUN
spir-12261	19	41	:	:	PUNCT
spir-12261	19	42	the	the	DET
spir-12261	19	43	drive	drive	NOUN
spir-12261	19	44	to	to	PART
spir-12261	19	45	subject	subject	VERB
spir-12261	19	46	widespread	widespread	ADJ
spir-12261	19	47	and	and	CCONJ
spir-12261	19	48	,	,	PUNCT
spir-12261	19	49	indeed	indeed	ADV
spir-12261	19	50	,	,	PUNCT
spir-12261	19	51	often	often	ADV
spir-12261	19	52	indiscriminate	indiscriminate	ADJ
spir-12261	19	53	techniques	technique	NOUN
spir-12261	19	54	of	of	ADP
spir-12261	19	55	data	datum	NOUN
spir-12261	19	56	collection	collection	NOUN
spir-12261	19	57	to	to	ADP
spir-12261	19	58	processing	processing	NOUN
spir-12261	19	59	by	by	ADP
spir-12261	19	60	ai	ai	ADJ
spir-12261	19	61	-	-	PUNCT
spir-12261	19	62	driven	drive	VERB
spir-12261	19	63	techniques	technique	NOUN
spir-12261	19	64	to	to	PART
spir-12261	19	65	provide	provide	VERB
spir-12261	19	66	personalised	personalised	ADJ
spir-12261	19	67	services	service	NOUN
spir-12261	19	68	(	(	PUNCT
spir-12261	19	69	kant	kant	NOUN
spir-12261	19	70	,	,	PUNCT
spir-12261	19	71	2020	2020	NUM
spir-12261	19	72	)	)	PUNCT
spir-12261	19	73	.	.	PUNCT
spir-12261	20	1	facebook	facebook	PROPN
spir-12261	20	2	’s	’s	PART
spir-12261	20	3	ethnic	ethnic	ADJ
spir-12261	20	4	affinity	affinity	NOUN
spir-12261	20	5	categories	category	NOUN
spir-12261	20	6	typify	typify	VERB
spir-12261	20	7	a	a	DET
spir-12261	20	8	widespread	widespread	ADJ
spir-12261	20	9	mode	mode	NOUN
spir-12261	20	10	of	of	ADP
spir-12261	20	11	categorising	categorise	VERB
spir-12261	20	12	the	the	DET
spir-12261	20	13	users	user	NOUN
spir-12261	20	14	of	of	ADP
spir-12261	20	15	platformbased	platformbase	VERB
spir-12261	20	16	online	online	ADJ
spir-12261	20	17	services	service	NOUN
spir-12261	20	18	that	that	PRON
spir-12261	20	19	seems	seem	VERB
spir-12261	20	20	paradoxical	paradoxical	ADJ
spir-12261	20	21	.	.	PUNCT
spir-12261	21	1	in	in	ADP
spir-12261	21	2	order	order	NOUN
spir-12261	21	3	for	for	ADP
spir-12261	21	4	a	a	DET
spir-12261	21	5	service	service	NOUN
spir-12261	21	6	to	to	PART
spir-12261	21	7	be	be	AUX
spir-12261	21	8	personalised	personalise	VERB
spir-12261	21	9	for	for	ADP
spir-12261	21	10	you	you	PRON
spir-12261	21	11	,	,	PUNCT
spir-12261	21	12	you	you	PRON
spir-12261	21	13	must	must	AUX
spir-12261	21	14	first	first	ADV
spir-12261	21	15	be	be	AUX
spir-12261	21	16	understood	understand	VERB
spir-12261	21	17	in	in	ADP
spir-12261	21	18	relation	relation	NOUN
spir-12261	21	19	to	to	ADP
spir-12261	21	20	a	a	DET
spir-12261	21	21	set	set	NOUN
spir-12261	21	22	of	of	ADP
spir-12261	21	23	others	other	NOUN
spir-12261	21	24	(	(	PUNCT
spir-12261	21	25	lury	lury	NOUN
spir-12261	21	26	and	and	CCONJ
spir-12261	21	27	day	day	NOUN
spir-12261	21	28	,	,	PUNCT
spir-12261	21	29	2018	2018	NUM
spir-12261	21	30	)	)	PUNCT
spir-12261	21	31	.	.	PUNCT
spir-12261	22	1	indeed	indeed	ADV
spir-12261	22	2	,	,	PUNCT
spir-12261	22	3	platforms	platform	NOUN
spir-12261	22	4	like	like	ADP
spir-12261	22	5	facebook	facebook	PROPN
spir-12261	22	6	claim	claim	NOUN
spir-12261	22	7	that	that	SCONJ
spir-12261	22	8	the	the	DET
spir-12261	22	9	capacity	capacity	NOUN
spir-12261	22	10	to	to	PART
spir-12261	22	11	personalise	personalise	VERB
spir-12261	22	12	content	content	NOUN
spir-12261	22	13	ought	ought	AUX
spir-12261	22	14	to	to	PART
spir-12261	22	15	actually	actually	ADV
spir-12261	22	16	obviate	obviate	VERB
spir-12261	22	17	crude	crude	ADJ
spir-12261	22	18	demographic	demographic	ADJ
spir-12261	22	19	markers	marker	NOUN
spir-12261	22	20	,	,	PUNCT
spir-12261	22	21	like	like	ADP
spir-12261	22	22	race	race	NOUN
spir-12261	22	23	:	:	PUNCT
spir-12261	22	24	such	such	ADJ
spir-12261	22	25	techniques	technique	NOUN
spir-12261	22	26	mean	mean	VERB
spir-12261	22	27	that	that	SCONJ
spir-12261	22	28	marketers	marketer	NOUN
spir-12261	22	29	ought	ought	AUX
spir-12261	22	30	no	no	ADV
spir-12261	22	31	longer	long	ADV
spir-12261	22	32	have	have	VERB
spir-12261	22	33	to	to	PART
spir-12261	22	34	“	"	PUNCT
spir-12261	22	35	hold	hold	VERB
spir-12261	22	36	anything	anything	PRON
spir-12261	22	37	constant	constant	ADJ
spir-12261	22	38	”	"	PUNCT
spir-12261	22	39	(	(	PUNCT
spir-12261	22	40	facebook	facebook	NOUN
spir-12261	22	41	for	for	ADP
spir-12261	22	42	business	business	NOUN
spir-12261	22	43	,	,	PUNCT
spir-12261	22	44	2017	2017	NUM
spir-12261	22	45	)	)	PUNCT
spir-12261	22	46	.	.	PUNCT
spir-12261	23	1	personalisation	personalisation	NOUN
spir-12261	23	2	is	be	AUX
spir-12261	23	3	supposed	suppose	VERB
spir-12261	23	4	to	to	PART
spir-12261	23	5	inaugurate	inaugurate	VERB
spir-12261	23	6	what	what	PRON
spir-12261	23	7	darmody	darmody	NOUN
spir-12261	23	8	and	and	CCONJ
spir-12261	23	9	zwick	zwick	NOUN
spir-12261	23	10	call	call	NOUN
spir-12261	23	11	a	a	DET
spir-12261	23	12	“	"	PUNCT
spir-12261	23	13	postmarketing	postmarketing	NOUN
spir-12261	23	14	turn	turn	NOUN
spir-12261	23	15	”	"	PUNCT
spir-12261	23	16	that	that	PRON
spir-12261	23	17	itself	itself	PRON
spir-12261	23	18	has	have	VERB
spir-12261	23	19	the	the	DET
spir-12261	23	20	potential	potential	NOUN
spir-12261	23	21	to	to	PART
spir-12261	23	22	institute	institute	VERB
spir-12261	23	23	a	a	DET
spir-12261	23	24	“	"	PUNCT
spir-12261	23	25	post	post	ADJ
spir-12261	23	26	-	-	ADJ
spir-12261	23	27	racial	racial	ADJ
spir-12261	23	28	”	"	PUNCT
spir-12261	23	29	reality	reality	NOUN
spir-12261	23	30	(	(	PUNCT
spir-12261	23	31	2020	2020	NUM
spir-12261	23	32	)	)	PUNCT
spir-12261	23	33	.	.	PUNCT
spir-12261	24	1	these	these	DET
spir-12261	24	2	services	service	NOUN
spir-12261	24	3	are	be	AUX
spir-12261	24	4	discriminate	discriminate	ADJ
spir-12261	24	5	.	.	PUNCT
spir-12261	25	1	we	we	PRON
spir-12261	25	2	argue	argue	VERB
spir-12261	25	3	that	that	SCONJ
spir-12261	25	4	these	these	DET
spir-12261	25	5	categories	category	NOUN
spir-12261	25	6	demonstrate	demonstrate	VERB
spir-12261	25	7	how	how	SCONJ
spir-12261	25	8	the	the	DET
spir-12261	25	9	drive	drive	NOUN
spir-12261	25	10	to	to	PART
spir-12261	25	11	personalise	personalise	NOUN
spir-12261	25	12	has	have	AUX
spir-12261	25	13	created	create	VERB
spir-12261	25	14	the	the	DET
spir-12261	25	15	conditions	condition	NOUN
spir-12261	25	16	for	for	ADP
spir-12261	25	17	new	new	ADJ
spir-12261	25	18	forms	form	NOUN
spir-12261	25	19	of	of	ADP
spir-12261	25	20	racial	racial	ADJ
spir-12261	25	21	discrimination	discrimination	NOUN
spir-12261	25	22	.	.	PUNCT
spir-12261	26	1	to	to	PART
spir-12261	26	2	substantiate	substantiate	VERB
spir-12261	26	3	this	this	DET
spir-12261	26	4	claim	claim	NOUN
spir-12261	26	5	,	,	PUNCT
spir-12261	26	6	we	we	PRON
spir-12261	26	7	first	first	ADV
spir-12261	26	8	contextualise	contextualise	VERB
spir-12261	26	9	the	the	DET
spir-12261	26	10	concept	concept	NOUN
spir-12261	26	11	of	of	ADP
spir-12261	26	12	“	"	PUNCT
spir-12261	26	13	ethnic	ethnic	ADJ
spir-12261	26	14	affinities	affinity	NOUN
spir-12261	26	15	”	"	PUNCT
spir-12261	26	16	by	by	ADP
spir-12261	26	17	tracing	trace	VERB
spir-12261	26	18	its	its	PRON
spir-12261	26	19	operative	operative	ADJ
spir-12261	26	20	term	term	NOUN
spir-12261	26	21	,	,	PUNCT
spir-12261	26	22	“	"	PUNCT
spir-12261	26	23	ethnic	ethnic	ADJ
spir-12261	26	24	,	,	PUNCT
spir-12261	26	25	”	"	PUNCT
spir-12261	26	26	to	to	ADP
spir-12261	26	27	the	the	DET
spir-12261	26	28	post	post	ADJ
spir-12261	26	29	-	-	ADJ
spir-12261	26	30	war	war	ADJ
spir-12261	26	31	discursive	discursive	ADJ
spir-12261	26	32	shift	shift	NOUN
spir-12261	26	33	from	from	ADP
spir-12261	26	34	using	use	VERB
spir-12261	26	35	terms	term	NOUN
spir-12261	26	36	like	like	ADP
spir-12261	26	37	“	"	PUNCT
spir-12261	26	38	race	race	NOUN
spir-12261	26	39	”	"	PUNCT
spir-12261	26	40	to	to	PART
spir-12261	26	41	describe	describe	VERB
spir-12261	26	42	difference	difference	NOUN
spir-12261	26	43	to	to	ADP
spir-12261	26	44	using	use	VERB
spir-12261	26	45	terms	term	NOUN
spir-12261	26	46	like	like	ADP
spir-12261	26	47	“	"	PUNCT
spir-12261	26	48	ethnicity	ethnicity	NOUN
spir-12261	26	49	,	,	PUNCT
spir-12261	26	50	”	"	PUNCT
spir-12261	26	51	which	which	PRON
spir-12261	26	52	is	be	AUX
spir-12261	26	53	ostensibly	ostensibly	ADV
spir-12261	26	54	-	-	PUNCT
spir-12261	26	55	neutral	neutral	ADJ
spir-12261	26	56	and	and	CCONJ
spir-12261	26	57	which	which	PRON
spir-12261	26	58	lacks	lack	VERB
spir-12261	26	59	race	race	NOUN
spir-12261	26	60	’s	’s	PART
spir-12261	26	61	biological	biological	ADJ
spir-12261	26	62	connotations	connotation	NOUN
spir-12261	26	63	(	(	PUNCT
spir-12261	26	64	kowal	kowal	PROPN
spir-12261	26	65	and	and	CCONJ
spir-12261	26	66	watt	watt	NOUN
spir-12261	26	67	,	,	PUNCT
spir-12261	26	68	2018	2018	NUM
spir-12261	26	69	)	)	PUNCT
spir-12261	26	70	.	.	PUNCT
spir-12261	27	1	we	we	PRON
spir-12261	27	2	argue	argue	VERB
spir-12261	27	3	that	that	SCONJ
spir-12261	27	4	facebook	facebook	PROPN
spir-12261	27	5	’s	’s	PART
spir-12261	27	6	use	use	NOUN
spir-12261	27	7	of	of	ADP
spir-12261	27	8	the	the	DET
spir-12261	27	9	term	term	NOUN
spir-12261	27	10	“	"	PUNCT
spir-12261	27	11	ethnicity	ethnicity	NOUN
spir-12261	27	12	”	"	PUNCT
spir-12261	27	13	allowed	allow	VERB
spir-12261	27	14	them	they	PRON
spir-12261	27	15	to	to	PART
spir-12261	27	16	rebrand	rebrand	NOUN
spir-12261	27	17	racialising	racialise	VERB
spir-12261	27	18	techniques	technique	NOUN
spir-12261	27	19	at	at	ADP
spir-12261	27	20	a	a	DET
spir-12261	27	21	moment	moment	NOUN
spir-12261	27	22	that	that	SCONJ
spir-12261	27	23	“	"	PUNCT
spir-12261	27	24	race	race	NOUN
spir-12261	27	25	”	"	PUNCT
spir-12261	27	26	had	have	AUX
spir-12261	27	27	once	once	ADV
spir-12261	27	28	again	again	ADV
spir-12261	27	29	become	become	VERB
spir-12261	27	30	a	a	DET
spir-12261	27	31	particularly	particularly	ADV
spir-12261	27	32	contested	contest	VERB
spir-12261	27	33	issue	issue	NOUN
spir-12261	27	34	of	of	ADP
spir-12261	27	35	public	public	ADJ
spir-12261	27	36	concern	concern	NOUN
spir-12261	27	37	.	.	PUNCT
spir-12261	28	1	facebook	facebook	PROPN
spir-12261	28	2	posited	posit	VERB
spir-12261	28	3	ethnic	ethnic	ADJ
spir-12261	28	4	affinities	affinity	NOUN
spir-12261	28	5	as	as	ADP
spir-12261	28	6	a	a	DET
spir-12261	28	7	socially	socially	ADV
spir-12261	28	8	-	-	PUNCT
spir-12261	28	9	useful	useful	ADJ
spir-12261	28	10	technique	technique	NOUN
spir-12261	28	11	of	of	ADP
spir-12261	28	12	categorisation	categorisation	NOUN
spir-12261	28	13	that	that	PRON
spir-12261	28	14	could	could	AUX
spir-12261	28	15	be	be	AUX
spir-12261	28	16	used	use	VERB
spir-12261	28	17	to	to	PART
spir-12261	28	18	reach	reach	VERB
spir-12261	28	19	otherwise	otherwise	ADV
spir-12261	28	20	“	"	PUNCT
spir-12261	28	21	underserved	underserved	ADJ
spir-12261	28	22	minority	minority	NOUN
spir-12261	28	23	markets	market	NOUN
spir-12261	28	24	”	"	PUNCT
spir-12261	28	25	(	(	PUNCT
spir-12261	28	26	garcía	garcía	ADJ
spir-12261	28	27	martínez	martínez	NOUN
spir-12261	28	28	,	,	PUNCT
spir-12261	28	29	2019	2019	NUM
spir-12261	28	30	)	)	PUNCT
spir-12261	28	31	.	.	PUNCT
spir-12261	29	1	what	what	PRON
spir-12261	29	2	ethnic	ethnic	ADJ
spir-12261	29	3	affinities	affinity	NOUN
spir-12261	29	4	’	'	PUNCT
spir-12261	29	5	life	life	NOUN
spir-12261	29	6	and	and	CCONJ
spir-12261	29	7	death	death	NOUN
spir-12261	29	8	makes	make	VERB
spir-12261	29	9	clear	clear	ADJ
spir-12261	29	10	,	,	PUNCT
spir-12261	29	11	however	however	ADV
spir-12261	29	12	,	,	PUNCT
spir-12261	29	13	is	be	AUX
spir-12261	29	14	that	that	SCONJ
spir-12261	29	15	this	this	DET
spir-12261	29	16	kind	kind	NOUN
spir-12261	29	17	of	of	ADP
spir-12261	29	18	semantic	semantic	ADJ
spir-12261	29	19	substitution	substitution	NOUN
spir-12261	29	20	ca	can	AUX
spir-12261	29	21	n’t	not	PART
spir-12261	29	22	magic	magic	VERB
spir-12261	29	23	the	the	DET
spir-12261	29	24	category	category	NOUN
spir-12261	29	25	of	of	ADP
spir-12261	29	26	race	race	NOUN
spir-12261	29	27	away	away	ADV
spir-12261	29	28	.	.	PUNCT
spir-12261	30	1	we	we	PRON
spir-12261	30	2	then	then	ADV
spir-12261	30	3	draw	draw	VERB
spir-12261	30	4	on	on	ADP
spir-12261	30	5	recent	recent	ADJ
spir-12261	30	6	research	research	NOUN
spir-12261	30	7	by	by	ADP
spir-12261	30	8	scholars	scholar	NOUN
spir-12261	30	9	working	work	VERB
spir-12261	30	10	in	in	ADP
spir-12261	30	11	fields	field	NOUN
spir-12261	30	12	including	include	VERB
spir-12261	30	13	law	law	NOUN
spir-12261	30	14	,	,	PUNCT
spir-12261	30	15	humancomputer	humancomputer	NOUN
spir-12261	30	16	interaction	interaction	NOUN
spir-12261	30	17	,	,	PUNCT
spir-12261	30	18	and	and	CCONJ
spir-12261	30	19	data	datum	NOUN
spir-12261	30	20	ethics	ethic	NOUN
spir-12261	30	21	to	to	PART
spir-12261	30	22	argue	argue	VERB
spir-12261	30	23	that	that	SCONJ
spir-12261	30	24	facebook	facebook	PROPN
spir-12261	30	25	’s	’s	PART
spir-12261	30	26	ethnic	ethnic	ADJ
spir-12261	30	27	affinity	affinity	NOUN
spir-12261	30	28	categories	category	NOUN
spir-12261	30	29	themselves	themselves	PRON
spir-12261	30	30	belong	belong	VERB
spir-12261	30	31	to	to	ADP
spir-12261	30	32	a	a	DET
spir-12261	30	33	specific	specific	ADJ
spir-12261	30	34	mode	mode	NOUN
spir-12261	30	35	of	of	ADP
spir-12261	30	36	categorisation	categorisation	NOUN
spir-12261	30	37	mobilised	mobilise	VERB
spir-12261	30	38	by	by	ADP
spir-12261	30	39	inferential	inferential	ADJ
spir-12261	30	40	machine	machine	NOUN
spir-12261	30	41	learning	learning	NOUN
spir-12261	30	42	/	/	SYM
spir-12261	30	43	ai	ai	PROPN
spir-12261	30	44	techniques	technique	NOUN
spir-12261	30	45	:	:	PUNCT
spir-12261	30	46	proxies	proxy	NOUN
spir-12261	30	47	.	.	PUNCT
spir-12261	31	1	this	this	DET
spir-12261	31	2	literature	literature	NOUN
spir-12261	31	3	describes	describe	VERB
spir-12261	31	4	the	the	DET
spir-12261	31	5	proxy	proxy	NOUN
spir-12261	31	6	as	as	ADP
spir-12261	31	7	a	a	DET
spir-12261	31	8	variable	variable	NOUN
spir-12261	31	9	that	that	PRON
spir-12261	31	10	is	be	AUX
spir-12261	31	11	known	know	VERB
spir-12261	31	12	to	to	PART
spir-12261	31	13	be	be	AUX
spir-12261	31	14	a	a	DET
spir-12261	31	15	correlate	correlate	NOUN
spir-12261	31	16	of	of	ADP
spir-12261	31	17	another	another	PRON
spir-12261	31	18	,	,	PUNCT
spir-12261	31	19	and	and	CCONJ
spir-12261	31	20	which	which	PRON
spir-12261	31	21	can	can	AUX
spir-12261	31	22	be	be	AUX
spir-12261	31	23	used	use	VERB
spir-12261	31	24	,	,	PUNCT
spir-12261	31	25	in	in	ADP
spir-12261	31	26	substitution	substitution	NOUN
spir-12261	31	27	for	for	ADP
spir-12261	31	28	that	that	DET
spir-12261	31	29	other	other	ADJ
spir-12261	31	30	variable	variable	NOUN
spir-12261	31	31	,	,	PUNCT
spir-12261	31	32	to	to	PART
spir-12261	31	33	target	target	VERB
spir-12261	31	34	a	a	DET
spir-12261	31	35	particular	particular	ADJ
spir-12261	31	36	group	group	NOUN
spir-12261	31	37	(	(	PUNCT
spir-12261	31	38	e.g.	e.g.	ADV
spir-12261	31	39	datta	datta	PROPN
spir-12261	31	40	et	et	PROPN
spir-12261	31	41	al	al	PROPN
spir-12261	31	42	,	,	PUNCT
spir-12261	31	43	2017	2017	NUM
spir-12261	31	44	)	)	PUNCT
spir-12261	31	45	.	.	PUNCT
spir-12261	32	1	whilst	whilst	SCONJ
spir-12261	32	2	proxies	proxy	NOUN
spir-12261	32	3	can	can	AUX
spir-12261	32	4	and	and	CCONJ
spir-12261	32	5	do	do	AUX
spir-12261	32	6	allow	allow	VERB
spir-12261	32	7	marketers	marketer	NOUN
spir-12261	32	8	to	to	PART
spir-12261	32	9	target	target	VERB
spir-12261	32	10	their	their	PRON
spir-12261	32	11	advertisements	advertisement	NOUN
spir-12261	32	12	at	at	ADP
spir-12261	32	13	specific	specific	ADJ
spir-12261	32	14	,	,	PUNCT
spir-12261	32	15	underserved	underserved	ADJ
spir-12261	32	16	minority	minority	NOUN
spir-12261	32	17	groups	group	NOUN
spir-12261	32	18	,	,	PUNCT
spir-12261	32	19	they	they	PRON
spir-12261	32	20	also	also	ADV
spir-12261	32	21	and	and	CCONJ
spir-12261	32	22	necessarily	necessarily	ADV
spir-12261	32	23	allow	allow	VERB
spir-12261	32	24	platforms	platform	NOUN
spir-12261	32	25	that	that	PRON
spir-12261	32	26	do	do	AUX
spir-12261	32	27	n’t	not	PART
spir-12261	32	28	otherwise	otherwise	ADV
spir-12261	32	29	collect	collect	VERB
spir-12261	32	30	protected	protect	VERB
spir-12261	32	31	information	information	NOUN
spir-12261	32	32	about	about	ADP
spir-12261	32	33	their	their	PRON
spir-12261	32	34	users	user	NOUN
spir-12261	32	35	to	to	PART
spir-12261	32	36	target	target	VERB
spir-12261	32	37	or	or	CCONJ
spir-12261	32	38	exclude	exclude	VERB
spir-12261	32	39	users	user	NOUN
spir-12261	32	40	from	from	ADP
spir-12261	32	41	campaigns	campaign	NOUN
spir-12261	32	42	based	base	VERB
spir-12261	32	43	on	on	ADP
spir-12261	32	44	those	those	DET
spir-12261	32	45	characteristics	characteristic	NOUN
spir-12261	32	46	.	.	PUNCT
spir-12261	33	1	instead	instead	ADV
spir-12261	33	2	of	of	ADP
spir-12261	33	3	inaugurating	inaugurate	VERB
spir-12261	33	4	a	a	DET
spir-12261	33	5	post	post	ADJ
spir-12261	33	6	-	-	ADJ
spir-12261	33	7	racial	racial	ADJ
spir-12261	33	8	present	present	NOUN
spir-12261	33	9	,	,	PUNCT
spir-12261	33	10	we	we	PRON
spir-12261	33	11	argue	argue	VERB
spir-12261	33	12	that	that	SCONJ
spir-12261	33	13	the	the	DET
spir-12261	33	14	capacity	capacity	NOUN
spir-12261	33	15	to	to	PART
spir-12261	33	16	proxify	proxify	VERB
spir-12261	33	17	protected	protect	VERB
spir-12261	33	18	characteristics	characteristic	NOUN
spir-12261	33	19	recapitulates	recapitulate	NOUN
spir-12261	33	20	race	race	NOUN
spir-12261	33	21	in	in	ADP
spir-12261	33	22	new	new	ADJ
spir-12261	33	23	inferential	inferential	ADJ
spir-12261	33	24	,	,	PUNCT
spir-12261	33	25	data	datum	NOUN
spir-12261	33	26	-	-	PUNCT
spir-12261	33	27	driven	drive	VERB
spir-12261	33	28	,	,	PUNCT
spir-12261	33	29	often	often	ADV
spir-12261	33	30	-	-	PUNCT
spir-12261	33	31	automated	automate	VERB
spir-12261	33	32	,	,	PUNCT
spir-12261	33	33	and	and	CCONJ
spir-12261	33	34	all	all	ADV
spir-12261	33	35	-	-	PUNCT
spir-12261	33	36	too	too	ADV
spir-12261	33	37	-	-	PUNCT
spir-12261	33	38	obfuscated	obfuscate	VERB
spir-12261	33	39	ways	way	NOUN
spir-12261	33	40	.	.	PUNCT
spir-12261	34	1	this	this	DET
spir-12261	34	2	capacity	capacity	NOUN
spir-12261	34	3	to	to	PART
spir-12261	34	4	target	target	VERB
spir-12261	34	5	individuals	individual	NOUN
spir-12261	34	6	by	by	ADP
spir-12261	34	7	sorting	sort	VERB
spir-12261	34	8	them	they	PRON
spir-12261	34	9	into	into	ADP
spir-12261	34	10	categories	category	NOUN
spir-12261	34	11	based	base	VERB
spir-12261	34	12	on	on	ADP
spir-12261	34	13	preferences	preference	NOUN
spir-12261	34	14	,	,	PUNCT
spir-12261	34	15	actions	action	NOUN
spir-12261	34	16	,	,	PUNCT
spir-12261	34	17	or	or	CCONJ
spir-12261	34	18	connections	connection	NOUN
spir-12261	34	19	that	that	PRON
spir-12261	34	20	stand	stand	VERB
spir-12261	34	21	in	in	ADP
spir-12261	34	22	for	for	ADP
spir-12261	34	23	what	what	PRON
spir-12261	34	24	we	we	PRON
spir-12261	34	25	would	would	AUX
spir-12261	34	26	otherwise	otherwise	ADV
spir-12261	34	27	identify	identify	VERB
spir-12261	34	28	as	as	ADP
spir-12261	34	29	“	"	PUNCT
spir-12261	34	30	race	race	NOUN
spir-12261	34	31	”	"	PUNCT
spir-12261	34	32	constitutes	constitute	VERB
spir-12261	34	33	new	new	ADJ
spir-12261	34	34	modes	mode	NOUN
spir-12261	34	35	of	of	ADP
spir-12261	34	36	racialisation	racialisation	NOUN
spir-12261	34	37	.	.	PUNCT
spir-12261	35	1	reciprocally	reciprocally	PROPN
spir-12261	35	2	,	,	PUNCT
spir-12261	35	3	we	we	PRON
spir-12261	35	4	can	can	AUX
spir-12261	35	5	also	also	ADV
spir-12261	35	6	use	use	VERB
spir-12261	35	7	this	this	DET
spir-12261	35	8	capacity	capacity	NOUN
spir-12261	35	9	to	to	PART
spir-12261	35	10	target	target	VERB
spir-12261	35	11	race	race	NOUN
spir-12261	35	12	by	by	ADP
spir-12261	35	13	proxy	proxy	NOUN
spir-12261	35	14	to	to	PART
spir-12261	35	15	identify	identify	VERB
spir-12261	35	16	and	and	CCONJ
spir-12261	35	17	critique	critique	VERB
spir-12261	35	18	the	the	DET
spir-12261	35	19	specific	specific	ADJ
spir-12261	35	20	material	material	NOUN
spir-12261	35	21	affordances	affordance	NOUN
spir-12261	35	22	and	and	CCONJ
spir-12261	35	23	discriminatory	discriminatory	ADJ
spir-12261	35	24	effects	effect	NOUN
spir-12261	35	25	of	of	ADP
spir-12261	35	26	racialisation	racialisation	NOUN
spir-12261	35	27	in	in	ADP
spir-12261	35	28	an	an	DET
spir-12261	35	29	age	age	NOUN
spir-12261	35	30	of	of	ADP
spir-12261	35	31	datafication	datafication	NOUN
spir-12261	35	32	and	and	CCONJ
spir-12261	35	33	personalisation	personalisation	NOUN
spir-12261	35	34	.	.	PUNCT
spir-12261	36	1	insofar	insofar	ADV
spir-12261	36	2	as	as	SCONJ
spir-12261	36	3	facebook	facebook	PROPN
spir-12261	36	4	’s	’s	PART
spir-12261	36	5	ethnic	ethnic	ADJ
spir-12261	36	6	affinity	affinity	NOUN
spir-12261	36	7	categories	category	NOUN
spir-12261	36	8	recapitulate	recapitulate	VERB
spir-12261	36	9	race	race	NOUN
spir-12261	36	10	,	,	PUNCT
spir-12261	36	11	we	we	PRON
spir-12261	36	12	argue	argue	VERB
spir-12261	36	13	that	that	SCONJ
spir-12261	36	14	we	we	PRON
spir-12261	36	15	can	can	AUX
spir-12261	36	16	use	use	VERB
spir-12261	36	17	them	they	PRON
spir-12261	36	18	as	as	ADP
spir-12261	36	19	proxies	proxy	NOUN
spir-12261	36	20	,	,	PUNCT
spir-12261	36	21	in	in	ADP
spir-12261	36	22	turn	turn	NOUN
spir-12261	36	23	,	,	PUNCT
spir-12261	36	24	to	to	PART
spir-12261	36	25	make	make	VERB
spir-12261	36	26	sense	sense	NOUN
spir-12261	36	27	of	of	ADP
spir-12261	36	28	race	race	NOUN
spir-12261	36	29	’s	’s	PART
spir-12261	36	30	novel	novel	ADJ
spir-12261	36	31	form	form	NOUN
spir-12261	36	32	.	.	PUNCT
spir-12261	37	1	we	we	PRON
spir-12261	37	2	conclude	conclude	VERB
spir-12261	37	3	this	this	DET
spir-12261	37	4	paper	paper	NOUN
spir-12261	37	5	by	by	ADP
spir-12261	37	6	reflecting	reflect	VERB
spir-12261	37	7	on	on	ADP
spir-12261	37	8	the	the	DET
spir-12261	37	9	mechanisms	mechanism	NOUN
spir-12261	37	10	of	of	ADP
spir-12261	37	11	categorisation	categorisation	NOUN
spir-12261	37	12	that	that	PRON
spir-12261	37	13	underpin	underpin	VERB
spir-12261	37	14	the	the	DET
spir-12261	37	15	novel	novel	ADJ
spir-12261	37	16	forms	form	NOUN
spir-12261	37	17	of	of	ADP
spir-12261	37	18	racialisation	racialisation	NOUN
spir-12261	37	19	represented	represent	VERB
spir-12261	37	20	by	by	ADP
spir-12261	37	21	facebook	facebook	PROPN
spir-12261	37	22	’s	’s	PART
spir-12261	37	23	ethnic	ethnic	ADJ
spir-12261	37	24	affinity	affinity	NOUN
spir-12261	37	25	categories	category	NOUN
spir-12261	37	26	.	.	PUNCT
spir-12261	38	1	we	we	PRON
spir-12261	38	2	make	make	VERB
spir-12261	38	3	a	a	DET
spir-12261	38	4	conceptual	conceptual	ADJ
spir-12261	38	5	argument	argument	NOUN
spir-12261	38	6	:	:	PUNCT
spir-12261	38	7	in	in	ADP
spir-12261	38	8	order	order	NOUN
spir-12261	38	9	to	to	PART
spir-12261	38	10	understand	understand	VERB
spir-12261	38	11	how	how	SCONJ
spir-12261	38	12	racialisation	racialisation	NOUN
spir-12261	38	13	operates	operate	VERB
spir-12261	38	14	on	on	ADP
spir-12261	38	15	and	and	CCONJ
spir-12261	38	16	in	in	ADP
spir-12261	38	17	platformised	platformise	VERB
spir-12261	38	18	spaces	space	NOUN
spir-12261	38	19	,	,	PUNCT
spir-12261	38	20	we	we	PRON
spir-12261	38	21	need	need	VERB
spir-12261	38	22	to	to	PART
spir-12261	38	23	remain	remain	VERB
spir-12261	38	24	attentive	attentive	ADJ
spir-12261	38	25	to	to	ADP
spir-12261	38	26	proxification	proxification	VERB
spir-12261	38	27	.	.	PUNCT
spir-12261	39	1	these	these	DET
spir-12261	39	2	techniques	technique	NOUN
spir-12261	39	3	can	can	AUX
spir-12261	39	4	subject	subject	VERB
spir-12261	39	5	wholly	wholly	ADV
spir-12261	39	6	new	new	ADJ
spir-12261	39	7	communities	community	NOUN
spir-12261	39	8	to	to	ADP
spir-12261	39	9	racialisation	racialisation	NOUN
spir-12261	39	10	and	and	CCONJ
spir-12261	39	11	discrimination	discrimination	NOUN
spir-12261	39	12	,	,	PUNCT
spir-12261	39	13	because	because	SCONJ
spir-12261	39	14	they	they	PRON
spir-12261	39	15	offer	offer	VERB
spir-12261	39	16	a	a	DET
spir-12261	39	17	wholly	wholly	ADV
spir-12261	39	18	new	new	ADJ
spir-12261	39	19	means	mean	NOUN
spir-12261	39	20	for	for	ADP
spir-12261	39	21	differentiating	differentiate	VERB
spir-12261	39	22	communities	community	NOUN
spir-12261	39	23	based	base	VERB
spir-12261	39	24	on	on	ADP
spir-12261	39	25	emergent	emergent	ADJ
spir-12261	39	26	commonalities	commonality	NOUN
spir-12261	39	27	of	of	ADP
spir-12261	39	28	action	action	NOUN
spir-12261	39	29	,	,	PUNCT
spir-12261	39	30	preference	preference	NOUN
spir-12261	39	31	,	,	PUNCT
spir-12261	39	32	or	or	CCONJ
spir-12261	39	33	relation	relation	NOUN
spir-12261	39	34	.	.	PUNCT
spir-12261	40	1	but	but	CCONJ
spir-12261	40	2	we	we	PRON
spir-12261	40	3	also	also	ADV
spir-12261	40	4	make	make	VERB
spir-12261	40	5	a	a	DET
spir-12261	40	6	methodological	methodological	ADJ
spir-12261	40	7	argument	argument	NOUN
spir-12261	40	8	.	.	PUNCT
spir-12261	41	1	in	in	ADP
spir-12261	41	2	order	order	NOUN
spir-12261	41	3	to	to	PART
spir-12261	41	4	understand	understand	VERB
spir-12261	41	5	,	,	PUNCT
spir-12261	41	6	and	and	CCONJ
spir-12261	41	7	to	to	PART
spir-12261	41	8	be	be	AUX
spir-12261	41	9	able	able	ADJ
spir-12261	41	10	to	to	PART
spir-12261	41	11	critique	critique	VERB
spir-12261	41	12	,	,	PUNCT
spir-12261	41	13	these	these	DET
spir-12261	41	14	emergent	emergent	ADJ
spir-12261	41	15	forms	form	NOUN
spir-12261	41	16	of	of	ADP
spir-12261	41	17	racialisation	racialisation	NOUN
spir-12261	41	18	,	,	PUNCT
spir-12261	41	19	we	we	PRON
spir-12261	41	20	need	need	VERB
spir-12261	41	21	to	to	PART
spir-12261	41	22	train	train	VERB
spir-12261	41	23	our	our	PRON
spir-12261	41	24	attention	attention	NOUN
spir-12261	41	25	not	not	PART
spir-12261	41	26	only	only	ADV
spir-12261	41	27	on	on	ADP
spir-12261	41	28	what	what	DET
spir-12261	41	29	race	race	NOUN
spir-12261	41	30	is	be	AUX
spir-12261	41	31	,	,	PUNCT
spir-12261	41	32	as	as	SCONJ
spir-12261	41	33	it	it	PRON
spir-12261	41	34	’s	’s	AUX
spir-12261	41	35	embodied	embody	VERB
spir-12261	41	36	and	and	CCONJ
spir-12261	41	37	experienced	experience	VERB
spir-12261	41	38	,	,	PUNCT
spir-12261	41	39	but	but	CCONJ
spir-12261	41	40	what	what	PRON
spir-12261	41	41	it	it	PRON
spir-12261	41	42	does	do	VERB
spir-12261	41	43	to	to	ADP
spir-12261	41	44	us	we	PRON
spir-12261	41	45	,	,	PUNCT
spir-12261	41	46	as	as	SCONJ
spir-12261	41	47	we	we	PRON
spir-12261	41	48	’re	’re	AUX
spir-12261	41	49	targeted	target	VERB
spir-12261	41	50	,	,	PUNCT
spir-12261	41	51	and	and	CCONJ
spir-12261	41	52	with	with	ADP
spir-12261	41	53	us	we	PRON
spir-12261	41	54	,	,	PUNCT
spir-12261	41	55	as	as	SCONJ
spir-12261	41	56	we	we	PRON
spir-12261	41	57	’re	’re	AUX
spir-12261	41	58	assembled	assemble	VERB
spir-12261	41	59	into	into	ADP
spir-12261	41	60	new	new	ADJ
spir-12261	41	61	racialised	racialise	VERB
spir-12261	41	62	formations	formation	NOUN
spir-12261	41	63	.	.	PUNCT
spir-12261	42	1	references	reference	NOUN
spir-12261	42	2	angwin	angwin	PROPN
spir-12261	42	3	,	,	PUNCT
spir-12261	42	4	j.	j.	PROPN
spir-12261	42	5	&	&	CCONJ
spir-12261	42	6	parris	parris	PROPN
spir-12261	42	7	jr	jr	PROPN
spir-12261	42	8	.	.	PROPN
spir-12261	42	9	,	,	PUNCT
spir-12261	42	10	t.	t.	PROPN
spir-12261	42	11	(	(	PUNCT
spir-12261	42	12	2016	2016	NUM
spir-12261	42	13	)	)	PUNCT
spir-12261	42	14	facebook	facebook	NOUN
spir-12261	42	15	lets	let	VERB
spir-12261	42	16	advertisers	advertiser	NOUN
spir-12261	42	17	exclude	exclude	VERB
spir-12261	42	18	users	user	NOUN
spir-12261	42	19	by	by	ADP
spir-12261	42	20	race	race	NOUN
spir-12261	42	21	,	,	PUNCT
spir-12261	42	22	propublica	propublica	PROPN
spir-12261	42	23	,	,	PUNCT
spir-12261	42	24	https://www.propublica.org/article/facebook-lets-advertisers-excludeusers-by-race	https://www.propublica.org/article/facebook-lets-advertisers-excludeusers-by-race	PROPN
spir-12261	42	25	darmody	darmody	NOUN
spir-12261	42	26	,	,	PUNCT
spir-12261	42	27	a.	a.	PROPN
spir-12261	42	28	&	&	CCONJ
spir-12261	42	29	zwick	zwick	PROPN
spir-12261	42	30	,	,	PUNCT
spir-12261	42	31	d.	d.	PROPN
spir-12261	42	32	(	(	PUNCT
spir-12261	42	33	2020	2020	NUM
spir-12261	42	34	)	)	PUNCT
spir-12261	42	35	manipulate	manipulate	NOUN
spir-12261	42	36	to	to	PART
spir-12261	42	37	empower	empower	VERB
spir-12261	42	38	:	:	PUNCT
spir-12261	42	39	hyper	hyper	NOUN
spir-12261	42	40	-	-	NOUN
spir-12261	42	41	relevance	relevance	NOUN
spir-12261	42	42	and	and	CCONJ
spir-12261	42	43	the	the	DET
spir-12261	42	44	contradictions	contradiction	NOUN
spir-12261	42	45	of	of	ADP
spir-12261	42	46	marketing	marketing	NOUN
spir-12261	42	47	in	in	ADP
spir-12261	42	48	the	the	DET
spir-12261	42	49	age	age	NOUN
spir-12261	42	50	of	of	ADP
spir-12261	42	51	surveillance	surveillance	NOUN
spir-12261	42	52	capitalism	capitalism	NOUN
spir-12261	42	53	.	.	PUNCT
spir-12261	43	1	big	big	ADJ
spir-12261	43	2	data	datum	NOUN
spir-12261	43	3	&	&	CCONJ
spir-12261	43	4	society	society	NOUN
spir-12261	43	5	,	,	PUNCT
spir-12261	43	6	january	january	PROPN
spir-12261	43	7	-	-	SYM
spir-12261	43	8	june	june	PROPN
spir-12261	43	9	,	,	PUNCT
spir-12261	43	10	1	1	NUM
spir-12261	43	11	-	-	SYM
spir-12261	43	12	12	12	NUM
spir-12261	43	13	.	.	PUNCT
spir-12261	44	1	datta	datta	NOUN
spir-12261	44	2	,	,	PUNCT
spir-12261	44	3	a.	a.	PROPN
spir-12261	44	4	et	et	PROPN
spir-12261	44	5	al	al	PROPN
spir-12261	44	6	.	.	PROPN
spir-12261	44	7	(	(	PUNCT
spir-12261	44	8	2017	2017	NUM
spir-12261	44	9	)	)	PUNCT
spir-12261	44	10	proxy	proxy	NOUN
spir-12261	44	11	non	non	NOUN
spir-12261	44	12	-	-	NOUN
spir-12261	44	13	discrimination	discrimination	NOUN
spir-12261	44	14	in	in	ADP
spir-12261	44	15	data	data	NOUN
spir-12261	44	16	-	-	PUNCT
spir-12261	44	17	driven	drive	VERB
spir-12261	44	18	systems	system	NOUN
spir-12261	44	19	:	:	PUNCT
spir-12261	44	20	theory	theory	NOUN
spir-12261	44	21	and	and	CCONJ
spir-12261	44	22	experiments	experiment	NOUN
spir-12261	44	23	with	with	ADP
spir-12261	44	24	machine	machine	NOUN
spir-12261	44	25	learnt	learn	VERB
spir-12261	44	26	programs	program	NOUN
spir-12261	44	27	.	.	PUNCT
spir-12261	45	1	arxiv	arxiv	PROPN
spir-12261	45	2	preprint	preprint	VERB
spir-12261	45	3	arxiv:1707.08120	arxiv:1707.08120	PROPN
spir-12261	45	4	facebook	facebook	NOUN
spir-12261	45	5	for	for	ADP
spir-12261	45	6	business	business	NOUN
spir-12261	45	7	.	.	PUNCT
spir-12261	46	1	(	(	PUNCT
spir-12261	46	2	2017	2017	NUM
spir-12261	46	3	)	)	PUNCT
spir-12261	46	4	people	people	NOUN
spir-12261	46	5	-	-	PUNCT
spir-12261	46	6	based	base	VERB
spir-12261	46	7	marketing	marketing	NOUN
spir-12261	46	8	:	:	PUNCT
spir-12261	46	9	thinking	think	VERB
spir-12261	46	10	people	people	NOUN
spir-12261	46	11	-	-	PUNCT
spir-12261	46	12	first	first	ADJ
spir-12261	46	13	planning	planning	NOUN
spir-12261	46	14	and	and	CCONJ
spir-12261	46	15	measurement	measurement	NOUN
spir-12261	46	16	,	,	PUNCT
spir-12261	46	17	facebook	facebook	PROPN
spir-12261	46	18	,	,	PUNCT
spir-12261	46	19	viewed	view	VERB
spir-12261	46	20	https://www.facebook.com/business/news/insights/the-future-of-marketingpeople-based-planning-and-measurement	https://www.facebook.com/business/news/insights/the-future-of-marketingpeople-based-planning-and-measurement	NOUN
spir-12261	46	21	facebook	facebook	NOUN
spir-12261	46	22	for	for	ADP
spir-12261	46	23	business	business	NOUN
spir-12261	46	24	.	.	PUNCT
spir-12261	47	1	(	(	PUNCT
spir-12261	47	2	2020	2020	NUM
spir-12261	47	3	)	)	PUNCT
spir-12261	47	4	simplifying	simplify	VERB
spir-12261	47	5	targeting	target	VERB
spir-12261	47	6	categories	category	NOUN
spir-12261	47	7	,	,	PUNCT
spir-12261	47	8	facebook	facebook	PROPN
spir-12261	47	9	,	,	PUNCT
spir-12261	47	10	https://www.facebook.com/business/news/update-to-facebook-ads-targetingcategories	https://www.facebook.com/business/news/update-to-facebook-ads-targetingcategorie	NOUN
spir-12261	47	11	garcía	garcía	ADJ
spir-12261	47	12	martínez	martínez	NOUN
spir-12261	47	13	,	,	PUNCT
spir-12261	47	14	a.	a.	NOUN
spir-12261	47	15	(	(	PUNCT
spir-12261	47	16	2019	2019	NUM
spir-12261	47	17	)	)	PUNCT
spir-12261	47	18	are	be	AUX
spir-12261	47	19	facebook	facebook	PROPN
spir-12261	47	20	ads	ad	NOUN
spir-12261	47	21	discriminatory	discriminatory	ADJ
spir-12261	47	22	?	?	PUNCT
spir-12261	48	1	it	it	PRON
spir-12261	48	2	’s	’	VERB
spir-12261	48	3	complicated	complicated	ADJ
spir-12261	48	4	.	.	PUNCT
spir-12261	49	1	wired	wire	VERB
spir-12261	49	2	,	,	PUNCT
spir-12261	49	3	https://www.wired.com/story/are-facebook-ads-discriminatory-its-complicated/	https://www.wired.com/story/are-facebook-ads-discriminatory-its-complicated/	NUM
spir-12261	49	4	kant	kant	NOUN
spir-12261	49	5	,	,	PUNCT
spir-12261	49	6	t.	t.	PROPN
spir-12261	49	7	(	(	PUNCT
spir-12261	49	8	2020	2020	NUM
spir-12261	49	9	)	)	PUNCT
spir-12261	49	10	making	make	VERB
spir-12261	49	11	it	it	PRON
spir-12261	49	12	personal	personal	ADJ
spir-12261	49	13	:	:	PUNCT
spir-12261	49	14	algorithmic	algorithmic	ADJ
spir-12261	49	15	personalization	personalization	NOUN
spir-12261	49	16	,	,	PUNCT
spir-12261	49	17	identity	identity	NOUN
spir-12261	49	18	,	,	PUNCT
spir-12261	49	19	and	and	CCONJ
spir-12261	49	20	everyday	everyday	ADJ
spir-12261	49	21	life	life	NOUN
spir-12261	49	22	.	.	PUNCT
spir-12261	50	1	oxford	oxford	PROPN
spir-12261	50	2	university	university	PROPN
spir-12261	50	3	press	press	NOUN
spir-12261	50	4	,	,	PUNCT
spir-12261	50	5	new	new	PROPN
spir-12261	50	6	york	york	PROPN
spir-12261	50	7	.	.	PUNCT
spir-12261	51	1	kowal	kowal	PROPN
spir-12261	51	2	,	,	PUNCT
spir-12261	51	3	e.	e.	PROPN
spir-12261	51	4	,	,	PUNCT
spir-12261	51	5	&	&	CCONJ
spir-12261	51	6	watt	watt	PROPN
spir-12261	51	7	,	,	PUNCT
spir-12261	51	8	e.	e.	PROPN
spir-12261	51	9	(	(	PUNCT
spir-12261	51	10	2018	2018	NUM
spir-12261	51	11	)	)	PUNCT
spir-12261	51	12	.	.	PUNCT
spir-12261	52	1	what	what	PRON
spir-12261	52	2	is	be	AUX
spir-12261	52	3	race	race	NOUN
spir-12261	52	4	in	in	ADP
spir-12261	52	5	australia	australia	PROPN
spir-12261	52	6	?	?	PUNCT
spir-12261	53	1	journal	journal	NOUN
spir-12261	53	2	of	of	ADP
spir-12261	53	3	anthropological	anthropological	ADJ
spir-12261	53	4	sciences	science	NOUN
spir-12261	53	5	,	,	PUNCT
spir-12261	53	6	96	96	NUM
spir-12261	53	7	,	,	PUNCT
spir-12261	53	8	229–237	229–237	NUM
spir-12261	53	9	.	.	PUNCT
spir-12261	53	10	lury	lury	NOUN
spir-12261	53	11	,	,	PUNCT
spir-12261	53	12	c.	c.	PROPN
spir-12261	53	13	&	&	CCONJ
spir-12261	53	14	day	day	PROPN
spir-12261	53	15	,	,	PUNCT
spir-12261	53	16	s.	s.	PROPN
spir-12261	53	17	(	(	PUNCT
spir-12261	53	18	2019	2019	NUM
spir-12261	53	19	)	)	PUNCT
spir-12261	53	20	algorithmic	algorithmic	ADJ
spir-12261	53	21	personalization	personalization	NOUN
spir-12261	53	22	as	as	ADP
spir-12261	53	23	a	a	DET
spir-12261	53	24	mode	mode	NOUN
spir-12261	53	25	of	of	ADP
spir-12261	53	26	individuation	individuation	NOUN
spir-12261	53	27	.	.	PUNCT
spir-12261	54	1	theory	theory	NOUN
spir-12261	54	2	,	,	PUNCT
spir-12261	54	3	culture	culture	NOUN
spir-12261	54	4	&	&	CCONJ
spir-12261	54	5	society	society	NOUN
spir-12261	54	6	,	,	PUNCT
spir-12261	54	7	36	36	NUM
spir-12261	54	8	,	,	PUNCT
spir-12261	54	9	17	17	NUM
spir-12261	54	10	-	-	SYM
spir-12261	54	11	37	37	NUM
spir-12261	54	12	.	.	PUNCT
spir-12261	55	1	merrill	merrill	NOUN
spir-12261	55	2	,	,	PUNCT
spir-12261	55	3	j.b	j.b	PROPN
spir-12261	55	4	.	.	PUNCT
spir-12261	55	5	(	(	PUNCT
spir-12261	55	6	2020	2020	NUM
spir-12261	55	7	)	)	PUNCT
spir-12261	55	8	does	do	AUX
spir-12261	55	9	facebook	facebook	VERB
spir-12261	55	10	still	still	ADV
spir-12261	55	11	sell	sell	VERB
spir-12261	55	12	discriminatory	discriminatory	ADJ
spir-12261	55	13	ads	ad	NOUN
spir-12261	55	14	?	?	PUNCT
spir-12261	55	15	,	,	PUNCT
spir-12261	55	16	the	the	DET
spir-12261	55	17	markup	markup	NOUN
spir-12261	55	18	https://themarkup.org/ask-the-markup/2020/08/25/does-facebook-still-selldiscriminatory-ads	https://themarkup.org/ask-the-markup/2020/08/25/does-facebook-still-selldiscriminatory-ads	PROPN
