id	sid	tid	token	lemma	pos
spir-12991	1	1	selected	select	VERB
spir-12991	1	2	papers	paper	NOUN
spir-12991	1	3	of	of	ADP
spir-12991	1	4	#	#	SYM
spir-12991	1	5	aoir2022	aoir2022	NOUN
spir-12991	1	6	:	:	PUNCT
spir-12991	1	7	the	the	DET
spir-12991	1	8	23rd	23rd	ADJ
spir-12991	1	9	annual	annual	ADJ
spir-12991	1	10	conference	conference	NOUN
spir-12991	1	11	of	of	ADP
spir-12991	1	12	the	the	DET
spir-12991	1	13	association	association	NOUN
spir-12991	1	14	of	of	ADP
spir-12991	1	15	internet	internet	NOUN
spir-12991	1	16	researchers	researcher	NOUN
spir-12991	1	17	dublin	dublin	PROPN
spir-12991	1	18	,	,	PUNCT
spir-12991	1	19	ireland	ireland	PROPN
spir-12991	1	20	/	/	SYM
spir-12991	1	21	2	2	NUM
spir-12991	1	22	-	-	SYM
spir-12991	1	23	5	5	NUM
spir-12991	1	24	nov	nov	PROPN
spir-12991	1	25	2022	2022	NUM
spir-12991	1	26	suggested	suggest	VERB
spir-12991	1	27	citation	citation	NOUN
spir-12991	1	28	(	(	PUNCT
spir-12991	1	29	apa	apa	PROPN
spir-12991	1	30	):	):	PUNCT
spir-12991	1	31	cooper	cooper	PROPN
spir-12991	1	32	,	,	PUNCT
spir-12991	1	33	t.	t.	PROPN
spir-12991	1	34	(	(	PUNCT
spir-12991	1	35	2022	2022	NUM
spir-12991	1	36	,	,	PUNCT
spir-12991	1	37	november	november	PROPN
spir-12991	1	38	)	)	PUNCT
spir-12991	1	39	.	.	PUNCT
spir-12991	2	1	lost	lose	VERB
spir-12991	2	2	in	in	ADP
spir-12991	2	3	the	the	DET
spir-12991	2	4	ether	ether	NOUN
spir-12991	2	5	:	:	PUNCT
spir-12991	2	6	the	the	DET
spir-12991	2	7	impact	impact	NOUN
spir-12991	2	8	of	of	ADP
spir-12991	2	9	platform	platform	NOUN
spir-12991	2	10	hegemony	hegemony	NOUN
spir-12991	2	11	on	on	ADP
spir-12991	2	12	social	social	ADJ
spir-12991	2	13	media	medium	NOUN
spir-12991	2	14	marketing	marketing	NOUN
spir-12991	2	15	.	.	PUNCT
spir-12991	3	1	paper	paper	NOUN
spir-12991	3	2	presented	present	VERB
spir-12991	3	3	at	at	ADP
spir-12991	3	4	aoir	aoir	NOUN
spir-12991	3	5	2022	2022	NUM
spir-12991	3	6	:	:	PUNCT
spir-12991	3	7	the	the	DET
spir-12991	3	8	23rd	23rd	ADJ
spir-12991	3	9	annual	annual	ADJ
spir-12991	3	10	conference	conference	NOUN
spir-12991	3	11	of	of	ADP
spir-12991	3	12	the	the	DET
spir-12991	3	13	association	association	NOUN
spir-12991	3	14	of	of	ADP
spir-12991	3	15	internet	internet	NOUN
spir-12991	3	16	researchers	researcher	NOUN
spir-12991	3	17	.	.	PUNCT
spir-12991	4	1	dublin	dublin	PROPN
spir-12991	4	2	,	,	PUNCT
spir-12991	4	3	ireland	ireland	PROPN
spir-12991	4	4	:	:	PUNCT
spir-12991	4	5	aoir	aoir	NOUN
spir-12991	4	6	.	.	PUNCT
spir-12991	4	7	retrieved	retrieve	VERB
spir-12991	4	8	from	from	ADP
spir-12991	4	9	http://spir.aoir.org	http://spir.aoir.org	PROPN
spir-12991	4	10	.	.	PUNCT
spir-12991	4	11	lost	lose	VERB
spir-12991	4	12	in	in	ADP
spir-12991	4	13	the	the	DET
spir-12991	4	14	ether	ether	NOUN
spir-12991	4	15	:	:	PUNCT
spir-12991	4	16	the	the	DET
spir-12991	4	17	impact	impact	NOUN
spir-12991	4	18	of	of	ADP
spir-12991	4	19	platform	platform	NOUN
spir-12991	4	20	hegemony	hegemony	NOUN
spir-12991	4	21	on	on	ADP
spir-12991	4	22	social	social	ADJ
spir-12991	4	23	media	medium	NOUN
spir-12991	4	24	marketing	marketing	NOUN
spir-12991	4	25	tony	tony	PROPN
spir-12991	4	26	cooper	cooper	PROPN
spir-12991	4	27	rmit	rmit	PROPN
spir-12991	4	28	university	university	PROPN
spir-12991	4	29	introduction	introduction	NOUN
spir-12991	4	30	as	as	ADP
spir-12991	4	31	the	the	DET
spir-12991	4	32	digital	digital	ADJ
spir-12991	4	33	economy	economy	NOUN
spir-12991	4	34	matures	mature	NOUN
spir-12991	4	35	,	,	PUNCT
spir-12991	4	36	the	the	DET
spir-12991	4	37	appropriation	appropriation	NOUN
spir-12991	4	38	of	of	ADP
spir-12991	4	39	the	the	DET
spir-12991	4	40	internet	internet	NOUN
spir-12991	4	41	by	by	ADP
spir-12991	4	42	commercial	commercial	ADJ
spir-12991	4	43	interests	interest	NOUN
spir-12991	4	44	has	have	AUX
spir-12991	4	45	become	become	VERB
spir-12991	4	46	axiomatic	axiomatic	ADJ
spir-12991	4	47	.	.	PUNCT
spir-12991	5	1	social	social	ADJ
spir-12991	5	2	media	medium	NOUN
spir-12991	5	3	in	in	ADP
spir-12991	5	4	particular	particular	ADJ
spir-12991	5	5	,	,	PUNCT
spir-12991	5	6	has	have	AUX
spir-12991	5	7	been	be	AUX
spir-12991	5	8	popular	popular	ADJ
spir-12991	5	9	with	with	ADP
spir-12991	5	10	brand	brand	NOUN
spir-12991	5	11	owners	owner	NOUN
spir-12991	5	12	seeking	seek	VERB
spir-12991	5	13	commercial	commercial	ADJ
spir-12991	5	14	relationships	relationship	NOUN
spir-12991	5	15	with	with	ADP
spir-12991	5	16	increasingly	increasingly	ADV
spir-12991	5	17	fragmented	fragmented	ADJ
spir-12991	5	18	audiences	audience	NOUN
spir-12991	5	19	.	.	PUNCT
spir-12991	6	1	small	small	ADJ
spir-12991	6	2	firms	firm	NOUN
spir-12991	6	3	previously	previously	ADV
spir-12991	6	4	excluded	exclude	VERB
spir-12991	6	5	from	from	ADP
spir-12991	6	6	mass	mass	ADJ
spir-12991	6	7	-	-	PUNCT
spir-12991	6	8	market	market	NOUN
spir-12991	6	9	media	medium	NOUN
spir-12991	6	10	due	due	ADP
spir-12991	6	11	to	to	ADP
spir-12991	6	12	cost	cost	NOUN
spir-12991	6	13	were	be	AUX
spir-12991	6	14	lured	lure	VERB
spir-12991	6	15	to	to	ADP
spir-12991	6	16	social	social	ADJ
spir-12991	6	17	media	medium	NOUN
spir-12991	6	18	with	with	ADP
spir-12991	6	19	many	many	ADJ
spir-12991	6	20	placing	place	VERB
spir-12991	6	21	these	these	DET
spir-12991	6	22	platforms	platform	NOUN
spir-12991	6	23	at	at	ADP
spir-12991	6	24	the	the	DET
spir-12991	6	25	centre	centre	NOUN
spir-12991	6	26	of	of	ADP
spir-12991	6	27	their	their	PRON
spir-12991	6	28	customer	customer	NOUN
spir-12991	6	29	communications	communication	NOUN
spir-12991	6	30	(	(	PUNCT
spir-12991	6	31	cooper	cooper	NOUN
spir-12991	6	32	et	et	PROPN
spir-12991	6	33	al	al	PROPN
spir-12991	6	34	.	.	PROPN
spir-12991	6	35	2019	2019	NUM
spir-12991	6	36	)	)	PUNCT
spir-12991	6	37	.	.	PUNCT
spir-12991	7	1	however	however	ADV
spir-12991	7	2	,	,	PUNCT
spir-12991	7	3	organic	organic	ADJ
spir-12991	7	4	content	content	NOUN
spir-12991	7	5	strategies	strategy	NOUN
spir-12991	7	6	that	that	PRON
spir-12991	7	7	use	use	VERB
spir-12991	7	8	social	social	ADJ
spir-12991	7	9	media	medium	NOUN
spir-12991	7	10	platforms	platform	NOUN
spir-12991	7	11	to	to	PART
spir-12991	7	12	freely	freely	ADV
spir-12991	7	13	conduct	conduct	VERB
spir-12991	7	14	consumer	consumer	NOUN
spir-12991	7	15	-	-	PUNCT
spir-12991	7	16	brand	brand	NOUN
spir-12991	7	17	dialogue	dialogue	NOUN
spir-12991	7	18	are	be	AUX
spir-12991	7	19	under	under	ADP
spir-12991	7	20	threat	threat	NOUN
spir-12991	7	21	(	(	PUNCT
spir-12991	7	22	fulgoni	fulgoni	NOUN
spir-12991	7	23	2015	2015	NUM
spir-12991	7	24	;	;	PUNCT
spir-12991	7	25	loten	loten	VERB
spir-12991	7	26	et	et	PROPN
spir-12991	7	27	al	al	PROPN
spir-12991	7	28	.	.	PROPN
spir-12991	7	29	2014	2014	NUM
spir-12991	7	30	)	)	PUNCT
spir-12991	7	31	.	.	PUNCT
spir-12991	8	1	the	the	DET
spir-12991	8	2	monetisation	monetisation	NOUN
spir-12991	8	3	of	of	ADP
spir-12991	8	4	the	the	DET
spir-12991	8	5	leading	lead	VERB
spir-12991	8	6	platforms	platform	NOUN
spir-12991	8	7	who	who	PRON
spir-12991	8	8	now	now	ADV
spir-12991	8	9	demand	demand	VERB
spir-12991	8	10	payment	payment	NOUN
spir-12991	8	11	for	for	ADP
spir-12991	8	12	such	such	ADJ
spir-12991	8	13	service	service	NOUN
spir-12991	8	14	(	(	PUNCT
spir-12991	8	15	appel	appel	PROPN
spir-12991	8	16	et	et	PROPN
spir-12991	8	17	al	al	PROPN
spir-12991	8	18	.	.	PROPN
spir-12991	8	19	2019	2019	NUM
spir-12991	8	20	)	)	PUNCT
spir-12991	8	21	is	be	AUX
spir-12991	8	22	supported	support	VERB
spir-12991	8	23	by	by	ADP
spir-12991	8	24	algorithms	algorithm	NOUN
spir-12991	8	25	designed	design	VERB
spir-12991	8	26	to	to	PART
spir-12991	8	27	filter	filter	VERB
spir-12991	8	28	unpaid	unpaid	ADJ
spir-12991	8	29	promotional	promotional	ADJ
spir-12991	8	30	material	material	NOUN
spir-12991	8	31	.	.	PUNCT
spir-12991	9	1	a	a	DET
spir-12991	9	2	profound	profound	ADJ
spir-12991	9	3	impact	impact	NOUN
spir-12991	9	4	on	on	ADP
spir-12991	9	5	diversity	diversity	NOUN
spir-12991	9	6	and	and	CCONJ
spir-12991	9	7	the	the	DET
spir-12991	9	8	reduced	reduce	VERB
spir-12991	9	9	autonomy	autonomy	NOUN
spir-12991	9	10	and	and	CCONJ
spir-12991	9	11	visibility	visibility	NOUN
spir-12991	9	12	of	of	ADP
spir-12991	9	13	brands	brand	NOUN
spir-12991	9	14	unable	unable	ADJ
spir-12991	9	15	to	to	PART
spir-12991	9	16	pay	pay	VERB
spir-12991	9	17	for	for	ADP
spir-12991	9	18	such	such	ADJ
spir-12991	9	19	communication	communication	NOUN
spir-12991	9	20	(	(	PUNCT
spir-12991	9	21	bucher	bucher	PROPN
spir-12991	9	22	2017	2017	NUM
spir-12991	9	23	;	;	PUNCT
spir-12991	9	24	just	just	ADV
spir-12991	9	25	&	&	CCONJ
spir-12991	9	26	latzer	latzer	PROPN
spir-12991	9	27	2017	2017	NUM
spir-12991	9	28	)	)	PUNCT
spir-12991	9	29	has	have	AUX
spir-12991	9	30	been	be	AUX
spir-12991	9	31	the	the	DET
spir-12991	9	32	result	result	NOUN
spir-12991	9	33	.	.	PUNCT
spir-12991	10	1	contemporary	contemporary	ADJ
spir-12991	10	2	academic	academic	ADJ
spir-12991	10	3	literature	literature	NOUN
spir-12991	10	4	rarely	rarely	ADV
spir-12991	10	5	focuses	focus	VERB
spir-12991	10	6	on	on	ADP
spir-12991	10	7	the	the	DET
spir-12991	10	8	oppression	oppression	NOUN
spir-12991	10	9	and	and	CCONJ
spir-12991	10	10	dispossession	dispossession	NOUN
spir-12991	10	11	of	of	ADP
spir-12991	10	12	business	business	NOUN
spir-12991	10	13	users	user	NOUN
spir-12991	10	14	at	at	ADP
spir-12991	10	15	the	the	DET
spir-12991	10	16	hands	hand	NOUN
spir-12991	10	17	of	of	ADP
spir-12991	10	18	multi	multi	ADJ
spir-12991	10	19	-	-	ADJ
spir-12991	10	20	national	national	ADJ
spir-12991	10	21	tech	tech	NOUN
spir-12991	10	22	giants	giant	NOUN
spir-12991	10	23	.	.	PUNCT
spir-12991	11	1	in	in	ADP
spir-12991	11	2	the	the	DET
spir-12991	11	3	context	context	NOUN
spir-12991	11	4	of	of	ADP
spir-12991	11	5	this	this	DET
spir-12991	11	6	emergent	emergent	ADJ
spir-12991	11	7	neo	neo	ADJ
spir-12991	11	8	-	-	ADJ
spir-12991	11	9	colonialist	colonialist	ADJ
spir-12991	11	10	struggle	struggle	NOUN
spir-12991	11	11	,	,	PUNCT
spir-12991	11	12	we	we	PRON
spir-12991	11	13	examine	examine	VERB
spir-12991	11	14	the	the	DET
spir-12991	11	15	power	power	NOUN
spir-12991	11	16	dynamic	dynamic	NOUN
spir-12991	11	17	in	in	ADP
spir-12991	11	18	commercial	commercial	ADJ
spir-12991	11	19	relationships	relationship	NOUN
spir-12991	11	20	between	between	ADP
spir-12991	11	21	brands	brand	NOUN
spir-12991	11	22	and	and	CCONJ
spir-12991	11	23	social	social	ADJ
spir-12991	11	24	media	medium	NOUN
spir-12991	11	25	platforms	platform	NOUN
spir-12991	11	26	.	.	PUNCT
spir-12991	12	1	using	use	VERB
spir-12991	12	2	empirical	empirical	ADJ
spir-12991	12	3	data	datum	NOUN
spir-12991	12	4	derived	derive	VERB
spir-12991	12	5	from	from	ADP
spir-12991	12	6	social	social	ADJ
spir-12991	12	7	media	medium	NOUN
spir-12991	12	8	marketing	marketing	NOUN
spir-12991	12	9	practitioners	practitioner	NOUN
spir-12991	12	10	,	,	PUNCT
spir-12991	12	11	this	this	DET
spir-12991	12	12	exploratory	exploratory	ADJ
spir-12991	12	13	research	research	NOUN
spir-12991	12	14	maps	map	VERB
spir-12991	12	15	a	a	DET
spir-12991	12	16	coercive	coercive	ADJ
spir-12991	12	17	relational	relational	ADJ
spir-12991	12	18	paradigm	paradigm	NOUN
spir-12991	12	19	and	and	CCONJ
spir-12991	12	20	explores	explore	VERB
spir-12991	12	21	the	the	DET
spir-12991	12	22	deepening	deepen	VERB
spir-12991	12	23	customer	customer	NOUN
spir-12991	12	24	access	access	NOUN
spir-12991	12	25	divide	divide	NOUN
spir-12991	12	26	in	in	ADP
spir-12991	12	27	an	an	DET
spir-12991	12	28	increasingly	increasingly	ADV
spir-12991	12	29	binary	binary	ADJ
spir-12991	12	30	system	system	NOUN
spir-12991	12	31	.	.	PUNCT
spir-12991	13	1	research	research	NOUN
spir-12991	13	2	method	method	NOUN
spir-12991	13	3	a	a	DET
spir-12991	13	4	sample	sample	NOUN
spir-12991	13	5	was	be	AUX
spir-12991	13	6	recruited	recruit	VERB
spir-12991	13	7	in	in	ADP
spir-12991	13	8	the	the	DET
spir-12991	13	9	uk	uk	PROPN
spir-12991	13	10	and	and	CCONJ
spir-12991	13	11	australia	australia	PROPN
spir-12991	13	12	comprising	comprise	VERB
spir-12991	13	13	social	social	ADJ
spir-12991	13	14	media	medium	NOUN
spir-12991	13	15	practitioners	practitioner	NOUN
spir-12991	13	16	with	with	ADP
spir-12991	13	17	high	high	ADJ
spir-12991	13	18	levels	level	NOUN
spir-12991	13	19	of	of	ADP
spir-12991	13	20	cultural	cultural	ADJ
spir-12991	13	21	competence	competence	NOUN
spir-12991	13	22	.	.	PUNCT
spir-12991	14	1	informants	informant	NOUN
spir-12991	14	2	were	be	AUX
spir-12991	14	3	drawn	draw	VERB
spir-12991	14	4	from	from	ADP
spir-12991	14	5	both	both	CCONJ
spir-12991	14	6	large	large	ADJ
spir-12991	14	7	and	and	CCONJ
spir-12991	14	8	small	small	ADJ
spir-12991	14	9	branded	brand	VERB
spir-12991	14	10	companies	company	NOUN
spir-12991	14	11	in	in	ADP
spir-12991	14	12	the	the	DET
spir-12991	14	13	fashion	fashion	NOUN
spir-12991	14	14	industry	industry	NOUN
spir-12991	14	15	as	as	ADV
spir-12991	14	16	well	well	ADV
spir-12991	14	17	as	as	ADP
spir-12991	14	18	specialist	specialist	ADJ
spir-12991	14	19	agencies	agency	NOUN
spir-12991	14	20	servicing	service	VERB
spir-12991	14	21	the	the	DET
spir-12991	14	22	sector	sector	NOUN
spir-12991	14	23	.	.	PUNCT
spir-12991	15	1	the	the	DET
spir-12991	15	2	fashion	fashion	NOUN
spir-12991	15	3	industry	industry	NOUN
spir-12991	15	4	was	be	AUX
spir-12991	15	5	chosen	choose	VERB
spir-12991	15	6	for	for	ADP
spir-12991	15	7	its	its	PRON
spir-12991	15	8	high	high	ADJ
spir-12991	15	9	uptake	uptake	NOUN
spir-12991	15	10	of	of	ADP
spir-12991	15	11	social	social	ADJ
spir-12991	15	12	media	medium	NOUN
spir-12991	15	13	and	and	CCONJ
spir-12991	15	14	the	the	DET
spir-12991	15	15	socially	socially	ADV
spir-12991	15	16	validated	validate	VERB
spir-12991	15	17	nature	nature	NOUN
spir-12991	15	18	of	of	ADP
spir-12991	15	19	consumption	consumption	NOUN
spir-12991	15	20	disseminated	disseminate	VERB
spir-12991	15	21	through	through	ADP
spir-12991	15	22	peer	peer	NOUN
spir-12991	15	23	networks	network	NOUN
spir-12991	15	24	(	(	PUNCT
spir-12991	15	25	wolny	wolny	PROPN
spir-12991	15	26	&	&	CCONJ
spir-12991	15	27	mueller	mueller	PROPN
spir-12991	15	28	2013	2013	NUM
spir-12991	15	29	)	)	PUNCT
spir-12991	15	30	.	.	PUNCT
spir-12991	16	1	in	in	ADP
spir-12991	16	2	-	-	PUNCT
spir-12991	16	3	depth	depth	NOUN
spir-12991	16	4	interview	interview	NOUN
spir-12991	16	5	data	datum	NOUN
spir-12991	16	6	were	be	AUX
spir-12991	16	7	collected	collect	VERB
spir-12991	16	8	from	from	ADP
spir-12991	16	9	17	17	NUM
spir-12991	16	10	respondents	respondent	NOUN
spir-12991	16	11	and	and	CCONJ
spir-12991	16	12	analysed	analyse	VERB
spir-12991	16	13	using	use	VERB
spir-12991	16	14	a	a	DET
spir-12991	16	15	constructivist	constructivist	ADJ
spir-12991	16	16	grounded	ground	VERB
spir-12991	16	17	theory	theory	NOUN
spir-12991	16	18	approach	approach	NOUN
spir-12991	16	19	designed	design	VERB
spir-12991	16	20	to	to	PART
spir-12991	16	21	understand	understand	VERB
spir-12991	16	22	the	the	DET
spir-12991	16	23	lived	lived	ADJ
spir-12991	16	24	experience	experience	NOUN
spir-12991	16	25	of	of	ADP
spir-12991	16	26	informants	informant	NOUN
spir-12991	16	27	(	(	PUNCT
spir-12991	16	28	charmaz	charmaz	NOUN
spir-12991	16	29	2014	2014	NUM
spir-12991	16	30	)	)	PUNCT
spir-12991	16	31	to	to	PART
spir-12991	16	32	document	document	VERB
spir-12991	16	33	their	their	PRON
spir-12991	16	34	relationships	relationship	NOUN
spir-12991	16	35	with	with	ADP
spir-12991	16	36	social	social	ADJ
spir-12991	16	37	media	medium	NOUN
spir-12991	16	38	platforms	platform	NOUN
spir-12991	16	39	.	.	PUNCT
spir-12991	17	1	results	result	NOUN
spir-12991	17	2	&	&	CCONJ
spir-12991	17	3	discussion	discussion	NOUN
spir-12991	17	4	the	the	DET
spir-12991	17	5	key	key	ADJ
spir-12991	17	6	findings	finding	NOUN
spir-12991	17	7	are	be	AUX
spir-12991	17	8	classified	classify	VERB
spir-12991	17	9	according	accord	VERB
spir-12991	17	10	to	to	ADP
spir-12991	17	11	three	three	NUM
spir-12991	17	12	salient	salient	ADJ
spir-12991	17	13	observations	observation	NOUN
spir-12991	17	14	derived	derive	VERB
spir-12991	17	15	from	from	ADP
spir-12991	17	16	the	the	DET
spir-12991	17	17	interviews	interview	NOUN
spir-12991	17	18	and	and	CCONJ
spir-12991	17	19	are	be	AUX
spir-12991	17	20	discussed	discuss	VERB
spir-12991	17	21	below	below	ADV
spir-12991	17	22	.	.	PUNCT
spir-12991	18	1	change	change	NOUN
spir-12991	18	2	as	as	ADP
spir-12991	18	3	a	a	DET
spir-12991	18	4	weapon	weapon	NOUN
spir-12991	18	5	:	:	PUNCT
spir-12991	18	6	all	all	DET
spir-12991	18	7	respondents	respondent	NOUN
spir-12991	18	8	reported	report	VERB
spir-12991	18	9	a	a	DET
spir-12991	18	10	growing	grow	VERB
spir-12991	18	11	complexity	complexity	NOUN
spir-12991	18	12	and	and	CCONJ
spir-12991	18	13	faster	fast	ADJ
spir-12991	18	14	pace	pace	NOUN
spir-12991	18	15	of	of	ADP
spir-12991	18	16	change	change	NOUN
spir-12991	18	17	in	in	ADP
spir-12991	18	18	social	social	ADJ
spir-12991	18	19	media	medium	NOUN
spir-12991	18	20	noting	note	VERB
spir-12991	18	21	that	that	SCONJ
spir-12991	18	22	maintaining	maintain	VERB
spir-12991	18	23	currency	currency	NOUN
spir-12991	18	24	has	have	VERB
spir-12991	18	25	a	a	DET
spir-12991	18	26	profound	profound	ADJ
spir-12991	18	27	impact	impact	NOUN
spir-12991	18	28	on	on	ADP
spir-12991	18	29	both	both	CCONJ
spir-12991	18	30	the	the	DET
spir-12991	18	31	individual	individual	NOUN
spir-12991	18	32	’s	’s	PART
spir-12991	18	33	career	career	NOUN
spir-12991	18	34	prospects	prospect	NOUN
spir-12991	18	35	and	and	CCONJ
spir-12991	18	36	the	the	DET
spir-12991	18	37	company	company	NOUN
spir-12991	18	38	’s	’s	PART
spir-12991	18	39	fortunes	fortune	NOUN
spir-12991	18	40	via	via	ADP
spir-12991	18	41	the	the	DET
spir-12991	18	42	visibility	visibility	NOUN
spir-12991	18	43	of	of	ADP
spir-12991	18	44	its	its	PRON
spir-12991	18	45	brands	brand	NOUN
spir-12991	18	46	.	.	PUNCT
spir-12991	19	1	much	much	ADJ
spir-12991	19	2	of	of	ADP
spir-12991	19	3	the	the	DET
spir-12991	19	4	relentless	relentless	ADJ
spir-12991	19	5	change	change	NOUN
spir-12991	19	6	is	be	AUX
spir-12991	19	7	implemented	implement	VERB
spir-12991	19	8	by	by	ADP
spir-12991	19	9	the	the	DET
spir-12991	19	10	platforms	platform	NOUN
spir-12991	19	11	in	in	ADP
spir-12991	19	12	a	a	DET
spir-12991	19	13	reactionary	reactionary	ADJ
spir-12991	19	14	arms	arm	NOUN
spir-12991	19	15	race	race	NOUN
spir-12991	19	16	to	to	PART
spir-12991	19	17	ward	ward	NOUN
spir-12991	19	18	-	-	PUNCT
spir-12991	19	19	off	off	ADP
spir-12991	19	20	current	current	ADJ
spir-12991	19	21	and	and	CCONJ
spir-12991	19	22	future	future	ADJ
spir-12991	19	23	competitors	competitor	NOUN
spir-12991	19	24	.	.	PUNCT
spir-12991	20	1	the	the	DET
spir-12991	20	2	effect	effect	NOUN
spir-12991	20	3	of	of	ADP
spir-12991	20	4	this	this	DET
spir-12991	20	5	constant	constant	ADJ
spir-12991	20	6	state	state	NOUN
spir-12991	20	7	of	of	ADP
spir-12991	20	8	flux	flux	PROPN
spir-12991	20	9	serves	serve	VERB
spir-12991	20	10	to	to	ADP
spir-12991	20	11	lock	lock	VERB
spir-12991	20	12	firms	firm	NOUN
spir-12991	20	13	into	into	ADP
spir-12991	20	14	the	the	DET
spir-12991	20	15	system	system	NOUN
spir-12991	20	16	,	,	PUNCT
spir-12991	20	17	subjugating	subjugate	VERB
spir-12991	20	18	users	user	NOUN
spir-12991	20	19	to	to	ADP
spir-12991	20	20	a	a	DET
spir-12991	20	21	position	position	NOUN
spir-12991	20	22	of	of	ADP
spir-12991	20	23	extreme	extreme	ADJ
spir-12991	20	24	dependence	dependence	NOUN
spir-12991	20	25	on	on	ADP
spir-12991	20	26	platform	platform	NOUN
spir-12991	20	27	beneficence	beneficence	NOUN
spir-12991	20	28	.	.	PUNCT
spir-12991	21	1	knowledge	knowledge	NOUN
spir-12991	21	2	is	be	AUX
spir-12991	21	3	power	power	NOUN
spir-12991	21	4	:	:	PUNCT
spir-12991	21	5	resource	resource	NOUN
spir-12991	21	6	dependency	dependency	NOUN
spir-12991	21	7	theory	theory	NOUN
spir-12991	21	8	suggests	suggest	VERB
spir-12991	21	9	that	that	SCONJ
spir-12991	21	10	“	"	PUNCT
spir-12991	21	11	power	power	NOUN
spir-12991	21	12	accrues	accrue	VERB
spir-12991	21	13	to	to	ADP
spir-12991	21	14	those	those	PRON
spir-12991	21	15	who	who	PRON
spir-12991	21	16	control	control	VERB
spir-12991	21	17	resources	resource	NOUN
spir-12991	21	18	needed	need	VERB
spir-12991	21	19	by	by	ADP
spir-12991	21	20	the	the	DET
spir-12991	21	21	organisation	organisation	NOUN
spir-12991	21	22	”	"	PUNCT
spir-12991	21	23	(	(	PUNCT
spir-12991	21	24	mitchell	mitchell	PROPN
spir-12991	21	25	et	et	PROPN
spir-12991	21	26	al	al	PROPN
spir-12991	21	27	.	.	PROPN
spir-12991	21	28	1997	1997	NUM
spir-12991	21	29	p.863	p.863	NUM
spir-12991	21	30	)	)	PUNCT
spir-12991	21	31	.	.	PUNCT
spir-12991	22	1	in	in	ADP
spir-12991	22	2	the	the	DET
spir-12991	22	3	dynamic	dynamic	ADJ
spir-12991	22	4	empirical	empirical	ADJ
spir-12991	22	5	context	context	NOUN
spir-12991	22	6	of	of	ADP
spir-12991	22	7	this	this	DET
spir-12991	22	8	study	study	NOUN
spir-12991	22	9	,	,	PUNCT
spir-12991	22	10	the	the	DET
spir-12991	22	11	knowledge	knowledge	NOUN
spir-12991	22	12	acquired	acquire	VERB
spir-12991	22	13	by	by	ADP
spir-12991	22	14	the	the	DET
spir-12991	22	15	social	social	ADJ
spir-12991	22	16	media	medium	NOUN
spir-12991	22	17	platforms	platform	NOUN
spir-12991	22	18	embedded	embed	VERB
spir-12991	22	19	in	in	ADP
spir-12991	22	20	the	the	DET
spir-12991	22	21	user	user	NOUN
spir-12991	22	22	data	datum	NOUN
spir-12991	22	23	they	they	PRON
spir-12991	22	24	collect	collect	VERB
spir-12991	22	25	is	be	AUX
spir-12991	22	26	shared	share	VERB
spir-12991	22	27	sparingly	sparingly	ADV
spir-12991	22	28	.	.	PUNCT
spir-12991	23	1	client	client	NOUN
spir-12991	23	2	brands	brand	NOUN
spir-12991	23	3	who	who	PRON
spir-12991	23	4	pay	pay	VERB
spir-12991	23	5	to	to	PART
spir-12991	23	6	boost	boost	VERB
spir-12991	23	7	their	their	PRON
spir-12991	23	8	social	social	ADJ
spir-12991	23	9	media	medium	NOUN
spir-12991	23	10	content	content	NOUN
spir-12991	23	11	,	,	PUNCT
spir-12991	23	12	limited	limit	VERB
spir-12991	23	13	to	to	ADP
spir-12991	23	14	the	the	DET
spir-12991	23	15	larger	large	ADJ
spir-12991	23	16	firms	firm	NOUN
spir-12991	23	17	in	in	ADP
spir-12991	23	18	our	our	PRON
spir-12991	23	19	sample	sample	NOUN
spir-12991	23	20	,	,	PUNCT
spir-12991	23	21	are	be	AUX
spir-12991	23	22	rewarded	reward	VERB
spir-12991	23	23	with	with	ADP
spir-12991	23	24	rich	rich	ADJ
spir-12991	23	25	insights	insight	NOUN
spir-12991	23	26	.	.	PUNCT
spir-12991	24	1	they	they	PRON
spir-12991	24	2	receive	receive	VERB
spir-12991	24	3	extreme	extreme	ADJ
spir-12991	24	4	privilege	privilege	NOUN
spir-12991	24	5	in	in	ADP
spir-12991	24	6	return	return	NOUN
spir-12991	24	7	for	for	ADP
spir-12991	24	8	their	their	PRON
spir-12991	24	9	patronage	patronage	NOUN
spir-12991	24	10	including	include	VERB
spir-12991	24	11	seminars	seminar	NOUN
spir-12991	24	12	,	,	PUNCT
spir-12991	24	13	bespoke	bespoke	NOUN
spir-12991	24	14	workshops	workshop	NOUN
spir-12991	24	15	and	and	CCONJ
spir-12991	24	16	face	face	NOUN
spir-12991	24	17	-	-	PUNCT
spir-12991	24	18	to	to	ADP
spir-12991	24	19	-	-	PUNCT
spir-12991	24	20	face	face	NOUN
spir-12991	24	21	meetings	meeting	NOUN
spir-12991	24	22	with	with	ADP
spir-12991	24	23	dedicated	dedicated	ADJ
spir-12991	24	24	account	account	NOUN
spir-12991	24	25	managers	manager	NOUN
spir-12991	24	26	.	.	PUNCT
spir-12991	25	1	most	most	ADV
spir-12991	25	2	importantly	importantly	ADV
spir-12991	25	3	,	,	PUNCT
spir-12991	25	4	the	the	DET
spir-12991	25	5	intelligence	intelligence	NOUN
spir-12991	25	6	they	they	PRON
spir-12991	25	7	receive	receive	VERB
spir-12991	25	8	perpetuates	perpetuate	NOUN
spir-12991	25	9	a	a	DET
spir-12991	25	10	virtuous	virtuous	ADJ
spir-12991	25	11	circle	circle	NOUN
spir-12991	25	12	whereby	whereby	SCONJ
spir-12991	25	13	practitioner	practitioner	NOUN
spir-12991	25	14	expertise	expertise	NOUN
spir-12991	25	15	improves	improve	VERB
spir-12991	25	16	when	when	SCONJ
spir-12991	25	17	this	this	DET
spir-12991	25	18	knowledge	knowledge	NOUN
spir-12991	25	19	is	be	AUX
spir-12991	25	20	shared	share	VERB
spir-12991	25	21	by	by	ADP
spir-12991	25	22	the	the	DET
spir-12991	25	23	platforms	platform	NOUN
spir-12991	25	24	,	,	PUNCT
spir-12991	25	25	allowing	allow	VERB
spir-12991	25	26	managers	manager	NOUN
spir-12991	25	27	to	to	PART
spir-12991	25	28	develop	develop	VERB
spir-12991	25	29	more	more	ADV
spir-12991	25	30	effective	effective	ADJ
spir-12991	25	31	campaigns	campaign	NOUN
spir-12991	25	32	that	that	PRON
spir-12991	25	33	reinforce	reinforce	VERB
spir-12991	25	34	their	their	PRON
spir-12991	25	35	market	market	NOUN
spir-12991	25	36	position	position	NOUN
spir-12991	25	37	.	.	PUNCT
spir-12991	26	1	in	in	ADP
spir-12991	26	2	contrast	contrast	NOUN
spir-12991	26	3	,	,	PUNCT
spir-12991	26	4	small	small	ADJ
spir-12991	26	5	entities	entity	NOUN
spir-12991	26	6	who	who	PRON
spir-12991	26	7	run	run	VERB
spir-12991	26	8	unpaid	unpaid	ADJ
spir-12991	26	9	(	(	PUNCT
spir-12991	26	10	organic	organic	ADJ
spir-12991	26	11	)	)	PUNCT
spir-12991	26	12	content	content	NOUN
spir-12991	26	13	marketing	marketing	NOUN
spir-12991	26	14	campaigns	campaign	NOUN
spir-12991	26	15	receive	receive	VERB
spir-12991	26	16	no	no	DET
spir-12991	26	17	assistance	assistance	NOUN
spir-12991	26	18	from	from	ADP
spir-12991	26	19	the	the	DET
spir-12991	26	20	social	social	ADJ
spir-12991	26	21	media	medium	NOUN
spir-12991	26	22	owners	owner	NOUN
spir-12991	26	23	and	and	CCONJ
spir-12991	26	24	are	be	AUX
spir-12991	26	25	left	leave	VERB
spir-12991	26	26	to	to	PART
spir-12991	26	27	guess	guess	VERB
spir-12991	26	28	how	how	SCONJ
spir-12991	26	29	best	good	ADJ
spir-12991	26	30	to	to	PART
spir-12991	26	31	manage	manage	VERB
spir-12991	26	32	their	their	PRON
spir-12991	26	33	communications	communication	NOUN
spir-12991	26	34	in	in	ADP
spir-12991	26	35	the	the	DET
spir-12991	26	36	face	face	NOUN
spir-12991	26	37	of	of	ADP
spir-12991	26	38	the	the	DET
spir-12991	26	39	latest	late	ADJ
spir-12991	26	40	platform	platform	NOUN
spir-12991	26	41	changes	change	NOUN
spir-12991	26	42	.	.	PUNCT
spir-12991	27	1	organic	organic	ADJ
spir-12991	27	2	death	death	NOUN
spir-12991	27	3	:	:	PUNCT
spir-12991	27	4	the	the	DET
spir-12991	27	5	user	user	NOUN
spir-12991	27	6	-	-	PUNCT
spir-12991	27	7	pays	pay	NOUN
spir-12991	27	8	system	system	NOUN
spir-12991	27	9	is	be	AUX
spir-12991	27	10	universally	universally	ADV
spir-12991	27	11	acknowledged	acknowledge	VERB
spir-12991	27	12	by	by	ADP
spir-12991	27	13	informants	informant	NOUN
spir-12991	27	14	in	in	ADP
spir-12991	27	15	the	the	DET
spir-12991	27	16	study	study	NOUN
spir-12991	27	17	as	as	ADP
spir-12991	27	18	the	the	DET
spir-12991	27	19	end	end	NOUN
spir-12991	27	20	of	of	ADP
spir-12991	27	21	the	the	DET
spir-12991	27	22	social	social	ADJ
spir-12991	27	23	media	medium	NOUN
spir-12991	27	24	‘	'	PUNCT
spir-12991	27	25	free	free	ADJ
spir-12991	27	26	ride	ride	NOUN
spir-12991	27	27	’	'	PUNCT
spir-12991	27	28	.	.	PUNCT
spir-12991	28	1	even	even	ADV
spir-12991	28	2	practitioners	practitioner	NOUN
spir-12991	28	3	from	from	ADP
spir-12991	28	4	large	large	ADJ
spir-12991	28	5	wellresourced	wellresourced	ADJ
spir-12991	28	6	companies	company	NOUN
spir-12991	28	7	find	find	VERB
spir-12991	28	8	little	little	ADJ
spir-12991	28	9	success	success	NOUN
spir-12991	28	10	in	in	ADP
spir-12991	28	11	organic	organic	ADJ
spir-12991	28	12	campaigns	campaign	NOUN
spir-12991	28	13	.	.	PUNCT
spir-12991	29	1	informants	informant	NOUN
spir-12991	29	2	describe	describe	VERB
spir-12991	29	3	a	a	DET
spir-12991	29	4	cynical	cynical	ADJ
spir-12991	29	5	view	view	NOUN
spir-12991	29	6	of	of	ADP
spir-12991	29	7	their	their	PRON
spir-12991	29	8	highly	highly	ADV
spir-12991	29	9	mercenary	mercenary	ADJ
spir-12991	29	10	relationship	relationship	NOUN
spir-12991	29	11	with	with	ADP
spir-12991	29	12	the	the	DET
spir-12991	29	13	social	social	ADJ
spir-12991	29	14	media	medium	NOUN
spir-12991	29	15	platforms	platform	NOUN
spir-12991	29	16	consistent	consistent	ADJ
spir-12991	29	17	with	with	ADP
spir-12991	29	18	the	the	DET
spir-12991	29	19	view	view	NOUN
spir-12991	29	20	of	of	ADP
spir-12991	29	21	post	post	NOUN
spir-12991	29	22	algorithmic	algorithmic	ADJ
spir-12991	29	23	social	social	ADJ
spir-12991	29	24	media	medium	NOUN
spir-12991	29	25	as	as	ADP
spir-12991	29	26	a	a	DET
spir-12991	29	27	plutocracy	plutocracy	NOUN
spir-12991	29	28	(	(	PUNCT
spir-12991	29	29	cotter	cotter	NOUN
spir-12991	29	30	2019	2019	NUM
spir-12991	29	31	)	)	PUNCT
spir-12991	29	32	.	.	PUNCT
spir-12991	30	1	the	the	DET
spir-12991	30	2	relationships	relationship	NOUN
spir-12991	30	3	reported	report	VERB
spir-12991	30	4	in	in	ADP
spir-12991	30	5	this	this	DET
spir-12991	30	6	study	study	NOUN
spir-12991	30	7	appear	appear	VERB
spir-12991	30	8	typical	typical	ADJ
spir-12991	30	9	of	of	ADP
spir-12991	30	10	post	post	ADJ
spir-12991	30	11	-	-	ADJ
spir-12991	30	12	modern	modern	ADJ
spir-12991	30	13	commercial	commercial	ADJ
spir-12991	30	14	relationships	relationship	NOUN
spir-12991	30	15	which	which	PRON
spir-12991	30	16	are	be	AUX
spir-12991	30	17	frequently	frequently	ADV
spir-12991	30	18	ambiguous	ambiguous	ADJ
spir-12991	30	19	and	and	CCONJ
spir-12991	30	20	paradoxical	paradoxical	ADJ
spir-12991	30	21	(	(	PUNCT
spir-12991	30	22	esmann	esmann	PROPN
spir-12991	30	23	andersen	andersen	PROPN
spir-12991	30	24	&	&	CCONJ
spir-12991	30	25	ellerup	ellerup	PROPN
spir-12991	30	26	nielsen	nielsen	PROPN
spir-12991	30	27	2009	2009	NUM
spir-12991	30	28	)	)	PUNCT
spir-12991	30	29	.	.	PUNCT
spir-12991	31	1	on	on	ADP
spir-12991	31	2	the	the	DET
spir-12991	31	3	one	one	NUM
spir-12991	31	4	hand	hand	NOUN
spir-12991	31	5	,	,	PUNCT
spir-12991	31	6	the	the	DET
spir-12991	31	7	descriptions	description	NOUN
spir-12991	31	8	provided	provide	VERB
spir-12991	31	9	by	by	ADP
spir-12991	31	10	our	our	PRON
spir-12991	31	11	sample	sample	NOUN
spir-12991	31	12	challenge	challenge	VERB
spir-12991	31	13	the	the	DET
spir-12991	31	14	symbiosis	symbiosis	NOUN
spir-12991	31	15	inherent	inherent	ADJ
spir-12991	31	16	in	in	ADP
spir-12991	31	17	traditional	traditional	ADJ
spir-12991	31	18	stakeholder	stakeholder	NOUN
spir-12991	31	19	theory	theory	NOUN
spir-12991	31	20	(	(	PUNCT
spir-12991	31	21	freeman	freeman	PROPN
spir-12991	31	22	et	et	PROPN
spir-12991	31	23	al	al	PROPN
spir-12991	31	24	.	.	PROPN
spir-12991	31	25	2012	2012	NUM
spir-12991	31	26	)	)	PUNCT
spir-12991	31	27	.	.	PUNCT
spir-12991	32	1	simultaneously	simultaneously	ADV
spir-12991	32	2	,	,	PUNCT
spir-12991	32	3	they	they	PRON
spir-12991	32	4	are	be	AUX
spir-12991	32	5	consistent	consistent	ADJ
spir-12991	32	6	with	with	ADP
spir-12991	32	7	the	the	DET
spir-12991	32	8	stakeholder	stakeholder	NOUN
spir-12991	32	9	approach	approach	VERB
spir-12991	32	10	whereby	whereby	SCONJ
spir-12991	32	11	firms	firm	NOUN
spir-12991	32	12	(	(	PUNCT
spir-12991	32	13	social	social	ADJ
spir-12991	32	14	media	medium	NOUN
spir-12991	32	15	platforms	platform	NOUN
spir-12991	32	16	in	in	ADP
spir-12991	32	17	this	this	DET
spir-12991	32	18	instance	instance	NOUN
spir-12991	32	19	)	)	PUNCT
spir-12991	32	20	acquire	acquire	VERB
spir-12991	32	21	power	power	NOUN
spir-12991	32	22	when	when	SCONJ
spir-12991	32	23	they	they	PRON
spir-12991	32	24	hold	hold	VERB
spir-12991	32	25	a	a	DET
spir-12991	32	26	central	central	ADJ
spir-12991	32	27	(	(	PUNCT
spir-12991	32	28	and	and	CCONJ
spir-12991	32	29	dense	dense	ADJ
spir-12991	32	30	)	)	PUNCT
spir-12991	32	31	position	position	NOUN
spir-12991	32	32	in	in	ADP
spir-12991	32	33	a	a	DET
spir-12991	32	34	stakeholder	stakeholder	NOUN
spir-12991	32	35	network	network	NOUN
spir-12991	32	36	(	(	PUNCT
spir-12991	32	37	sedereviciute	sedereviciute	NOUN
spir-12991	32	38	&	&	CCONJ
spir-12991	32	39	valentini	valentini	PROPN
spir-12991	32	40	2011	2011	NUM
spir-12991	32	41	)	)	PUNCT
spir-12991	32	42	.	.	PUNCT
spir-12991	33	1	implications	implication	NOUN
spir-12991	33	2	the	the	DET
spir-12991	33	3	findings	finding	NOUN
spir-12991	33	4	highlight	highlight	VERB
spir-12991	33	5	the	the	DET
spir-12991	33	6	importance	importance	NOUN
spir-12991	33	7	of	of	ADP
spir-12991	33	8	extending	extend	VERB
spir-12991	33	9	our	our	PRON
spir-12991	33	10	attention	attention	NOUN
spir-12991	33	11	beyond	beyond	ADP
spir-12991	33	12	the	the	DET
spir-12991	33	13	impact	impact	NOUN
spir-12991	33	14	of	of	ADP
spir-12991	33	15	platform	platform	NOUN
spir-12991	33	16	hegemony	hegemony	NOUN
spir-12991	33	17	on	on	ADP
spir-12991	33	18	users	user	NOUN
spir-12991	33	19	and	and	CCONJ
spir-12991	33	20	the	the	DET
spir-12991	33	21	community	community	NOUN
spir-12991	33	22	at	at	ADP
spir-12991	33	23	large	large	ADJ
spir-12991	33	24	to	to	PART
spir-12991	33	25	also	also	ADV
spir-12991	33	26	include	include	VERB
spir-12991	33	27	commercial	commercial	ADJ
spir-12991	33	28	relationships	relationship	NOUN
spir-12991	33	29	.	.	PUNCT
spir-12991	34	1	the	the	DET
spir-12991	34	2	emergent	emergent	ADJ
spir-12991	34	3	binary	binary	NOUN
spir-12991	34	4	system	system	NOUN
spir-12991	34	5	imposed	impose	VERB
spir-12991	34	6	on	on	ADP
spir-12991	34	7	firms	firm	NOUN
spir-12991	34	8	in	in	ADP
spir-12991	34	9	our	our	PRON
spir-12991	34	10	sample	sample	NOUN
spir-12991	34	11	reinforces	reinforce	VERB
spir-12991	34	12	persistent	persistent	ADJ
spir-12991	34	13	structural	structural	ADJ
spir-12991	34	14	power	power	NOUN
spir-12991	34	15	relations	relation	NOUN
spir-12991	34	16	.	.	PUNCT
spir-12991	35	1	limiting	limit	VERB
spir-12991	35	2	the	the	DET
spir-12991	35	3	end	end	NOUN
spir-12991	35	4	-	-	PUNCT
spir-12991	35	5	user	user	NOUN
spir-12991	35	6	’s	’s	PART
spir-12991	35	7	(	(	PUNCT
spir-12991	35	8	consumer	consumer	NOUN
spir-12991	35	9	’s	’s	NOUN
spir-12991	35	10	)	)	PUNCT
spir-12991	35	11	exposure	exposure	NOUN
spir-12991	35	12	to	to	ADP
spir-12991	35	13	new	new	ADJ
spir-12991	35	14	and	and	CCONJ
spir-12991	35	15	different	different	ADJ
spir-12991	35	16	(	(	PUNCT
spir-12991	35	17	fashion	fashion	NOUN
spir-12991	35	18	)	)	PUNCT
spir-12991	35	19	experiences	experience	NOUN
spir-12991	35	20	and	and	CCONJ
spir-12991	35	21	products	product	NOUN
spir-12991	35	22	outside	outside	ADP
spir-12991	35	23	the	the	DET
spir-12991	35	24	current	current	ADJ
spir-12991	35	25	orthodoxy	orthodoxy	NOUN
spir-12991	35	26	may	may	AUX
spir-12991	35	27	be	be	AUX
spir-12991	35	28	seen	see	VERB
spir-12991	35	29	to	to	PART
spir-12991	35	30	represent	represent	VERB
spir-12991	35	31	a	a	DET
spir-12991	35	32	form	form	NOUN
spir-12991	35	33	of	of	ADP
spir-12991	35	34	cultural	cultural	ADJ
spir-12991	35	35	tyranny	tyranny	NOUN
spir-12991	35	36	placing	place	VERB
spir-12991	35	37	platform	platform	NOUN
spir-12991	35	38	-	-	PUNCT
spir-12991	35	39	initiated	initiate	VERB
spir-12991	35	40	limitations	limitation	NOUN
spir-12991	35	41	on	on	ADP
spir-12991	35	42	personal	personal	ADJ
spir-12991	35	43	self	self	NOUN
spir-12991	35	44	-	-	PUNCT
spir-12991	35	45	expression	expression	NOUN
spir-12991	35	46	.	.	PUNCT
spir-12991	36	1	at	at	ADP
spir-12991	36	2	the	the	DET
spir-12991	36	3	very	very	ADV
spir-12991	36	4	least	least	ADJ
spir-12991	36	5	,	,	PUNCT
spir-12991	36	6	the	the	DET
spir-12991	36	7	social	social	ADJ
spir-12991	36	8	media	medium	NOUN
spir-12991	36	9	power	power	NOUN
spir-12991	36	10	imbalance	imbalance	NOUN
spir-12991	36	11	has	have	VERB
spir-12991	36	12	dire	dire	ADJ
spir-12991	36	13	implications	implication	NOUN
spir-12991	36	14	for	for	ADP
spir-12991	36	15	the	the	DET
spir-12991	36	16	future	future	ADJ
spir-12991	36	17	opportunities	opportunity	NOUN
spir-12991	36	18	of	of	ADP
spir-12991	36	19	smaller	small	ADJ
spir-12991	36	20	enterprises	enterprise	NOUN
spir-12991	36	21	and	and	CCONJ
spir-12991	36	22	independent	independent	ADJ
spir-12991	36	23	entities	entity	NOUN
spir-12991	36	24	to	to	PART
spir-12991	36	25	engage	engage	VERB
spir-12991	36	26	audiences	audience	NOUN
spir-12991	36	27	,	,	PUNCT
spir-12991	36	28	potentially	potentially	ADV
spir-12991	36	29	locking	lock	VERB
spir-12991	36	30	them	they	PRON
spir-12991	36	31	into	into	ADP
spir-12991	36	32	a	a	DET
spir-12991	36	33	communications	communication	NOUN
spir-12991	36	34	poverty	poverty	NOUN
spir-12991	36	35	cycle	cycle	NOUN
spir-12991	36	36	.	.	PUNCT
spir-12991	37	1	references	reference	NOUN
spir-12991	37	2	appel	appel	PROPN
spir-12991	37	3	,	,	PUNCT
spir-12991	37	4	g	g	PROPN
spir-12991	37	5	,	,	PUNCT
spir-12991	37	6	grewal	grewal	PROPN
spir-12991	37	7	,	,	PUNCT
spir-12991	37	8	l	l	PROPN
spir-12991	37	9	,	,	PUNCT
spir-12991	37	10	hadi	hadi	NOUN
spir-12991	37	11	,	,	PUNCT
spir-12991	37	12	r	r	NOUN
spir-12991	37	13	&	&	CCONJ
spir-12991	37	14	stephen	stephen	PROPN
spir-12991	37	15	,	,	PUNCT
spir-12991	37	16	at	at	ADP
spir-12991	37	17	2019	2019	NUM
spir-12991	37	18	,	,	PUNCT
spir-12991	37	19	'	'	PUNCT
spir-12991	37	20	the	the	DET
spir-12991	37	21	future	future	NOUN
spir-12991	37	22	of	of	ADP
spir-12991	37	23	social	social	ADJ
spir-12991	37	24	media	medium	NOUN
spir-12991	37	25	in	in	ADP
spir-12991	37	26	marketing	marketing	NOUN
spir-12991	37	27	'	'	PART
spir-12991	37	28	,	,	PUNCT
spir-12991	37	29	journal	journal	NOUN
spir-12991	37	30	of	of	ADP
spir-12991	37	31	the	the	DET
spir-12991	37	32	academy	academy	NOUN
spir-12991	37	33	of	of	ADP
spir-12991	37	34	marketing	marketing	NOUN
spir-12991	37	35	science	science	NOUN
spir-12991	37	36	,	,	PUNCT
spir-12991	37	37	vol	vol	NOUN
spir-12991	37	38	.	.	PROPN
spir-12991	38	1	48	48	NUM
spir-12991	38	2	,	,	PUNCT
spir-12991	38	3	no	no	INTJ
spir-12991	38	4	.	.	NOUN
spir-12991	38	5	1	1	NUM
spir-12991	38	6	,	,	PUNCT
spir-12991	38	7	pp	pp	ADJ
spir-12991	38	8	.	.	PUNCT
spir-12991	39	1	79	79	NUM
spir-12991	39	2	-	-	SYM
spir-12991	39	3	95	95	NUM
spir-12991	39	4	.	.	PUNCT
spir-12991	40	1	bucher	bucher	PROPN
spir-12991	40	2	,	,	PUNCT
spir-12991	40	3	t	t	PROPN
spir-12991	40	4	2017	2017	NUM
spir-12991	40	5	,	,	PUNCT
spir-12991	40	6	'	'	PUNCT
spir-12991	40	7	the	the	DET
spir-12991	40	8	algorithmic	algorithmic	ADJ
spir-12991	40	9	imaginary	imaginary	NOUN
spir-12991	40	10	:	:	PUNCT
spir-12991	40	11	exploring	explore	VERB
spir-12991	40	12	the	the	DET
spir-12991	40	13	ordinary	ordinary	ADJ
spir-12991	40	14	affects	affect	NOUN
spir-12991	40	15	of	of	ADP
spir-12991	40	16	facebook	facebook	PROPN
spir-12991	40	17	algorithms	algorithms	PROPN
spir-12991	40	18	'	'	PART
spir-12991	40	19	,	,	PUNCT
spir-12991	40	20	information	information	NOUN
spir-12991	40	21	,	,	PUNCT
spir-12991	40	22	communication	communication	NOUN
spir-12991	40	23	&	&	CCONJ
spir-12991	40	24	society	society	NOUN
spir-12991	40	25	,	,	PUNCT
spir-12991	40	26	vol	vol	NOUN
spir-12991	40	27	.	.	PROPN
spir-12991	40	28	20	20	NUM
spir-12991	40	29	,	,	PUNCT
spir-12991	40	30	no	no	INTJ
spir-12991	40	31	.	.	NOUN
spir-12991	40	32	1	1	NUM
spir-12991	40	33	,	,	PUNCT
spir-12991	40	34	pp	pp	ADJ
spir-12991	40	35	.	.	PUNCT
spir-12991	41	1	30	30	NUM
spir-12991	41	2	-	-	SYM
spir-12991	41	3	44	44	NUM
spir-12991	41	4	.	.	PUNCT
spir-12991	42	1	charmaz	charmaz	PROPN
spir-12991	42	2	,	,	PUNCT
spir-12991	42	3	k	k	PROPN
spir-12991	42	4	2014	2014	NUM
spir-12991	42	5	,	,	PUNCT
spir-12991	42	6	constructing	construct	VERB
spir-12991	42	7	grounded	grounded	ADJ
spir-12991	42	8	theory	theory	NOUN
spir-12991	42	9	,	,	PUNCT
spir-12991	42	10	2nd	2nd	ADJ
spir-12991	42	11	edn	edn	NOUN
spir-12991	42	12	,	,	PUNCT
spir-12991	42	13	sage	sage	NOUN
spir-12991	42	14	,	,	PUNCT
spir-12991	42	15	thousand	thousand	NUM
spir-12991	42	16	oaks	oak	NOUN
spir-12991	42	17	,	,	PUNCT
spir-12991	42	18	ca	ca	PROPN
spir-12991	42	19	.	.	PUNCT
spir-12991	42	20	cooper	cooper	PROPN
spir-12991	42	21	,	,	PUNCT
spir-12991	42	22	t	t	PROPN
spir-12991	42	23	,	,	PUNCT
spir-12991	42	24	stavros	stavros	PROPN
spir-12991	42	25	,	,	PUNCT
spir-12991	42	26	c	c	PROPN
spir-12991	42	27	&	&	CCONJ
spir-12991	42	28	dobele	dobele	PROPN
spir-12991	42	29	,	,	PUNCT
spir-12991	42	30	a	a	DET
spir-12991	42	31	2019	2019	NUM
spir-12991	42	32	,	,	PUNCT
spir-12991	42	33	'	'	PUNCT
spir-12991	42	34	domains	domain	NOUN
spir-12991	42	35	of	of	ADP
spir-12991	42	36	influence	influence	NOUN
spir-12991	42	37	:	:	PUNCT
spir-12991	42	38	exploring	explore	VERB
spir-12991	42	39	negative	negative	ADJ
spir-12991	42	40	sentiment	sentiment	NOUN
spir-12991	42	41	in	in	ADP
spir-12991	42	42	social	social	ADJ
spir-12991	42	43	media	medium	NOUN
spir-12991	42	44	'	'	PART
spir-12991	42	45	,	,	PUNCT
spir-12991	42	46	journal	journal	NOUN
spir-12991	42	47	of	of	ADP
spir-12991	42	48	product	product	NOUN
spir-12991	42	49	&	&	CCONJ
spir-12991	42	50	brand	brand	PROPN
spir-12991	42	51	management	management	PROPN
spir-12991	42	52	,	,	PUNCT
spir-12991	42	53	vol	vol	NOUN
spir-12991	42	54	.	.	PROPN
spir-12991	42	55	28	28	NUM
spir-12991	42	56	,	,	PUNCT
spir-12991	42	57	no	no	INTJ
spir-12991	42	58	.	.	NOUN
spir-12991	42	59	5	5	NUM
spir-12991	42	60	,	,	PUNCT
spir-12991	42	61	pp	pp	ADJ
spir-12991	42	62	.	.	PUNCT
spir-12991	43	1	684	684	NUM
spir-12991	43	2	-	-	SYM
spir-12991	43	3	699	699	NUM
spir-12991	43	4	.	.	PUNCT
spir-12991	44	1	cotter	cotter	NOUN
spir-12991	44	2	,	,	PUNCT
spir-12991	44	3	k	k	PROPN
spir-12991	44	4	2019	2019	NUM
spir-12991	44	5	,	,	PUNCT
spir-12991	44	6	'	'	PUNCT
spir-12991	44	7	playing	play	VERB
spir-12991	44	8	the	the	DET
spir-12991	44	9	visibility	visibility	NOUN
spir-12991	44	10	game	game	NOUN
spir-12991	44	11	:	:	PUNCT
spir-12991	44	12	how	how	SCONJ
spir-12991	44	13	digital	digital	ADJ
spir-12991	44	14	influencers	influencer	NOUN
spir-12991	44	15	and	and	CCONJ
spir-12991	44	16	algorithms	algorithm	NOUN
spir-12991	44	17	negotiate	negotiate	VERB
spir-12991	44	18	influence	influence	NOUN
spir-12991	44	19	on	on	ADP
spir-12991	44	20	instagram	instagram	PROPN
spir-12991	44	21	'	'	PUNCT
spir-12991	44	22	,	,	PUNCT
spir-12991	44	23	new	new	ADJ
spir-12991	44	24	media	medium	NOUN
spir-12991	44	25	&	&	CCONJ
spir-12991	44	26	society	society	NOUN
spir-12991	44	27	,	,	PUNCT
spir-12991	44	28	vol	vol	NOUN
spir-12991	44	29	.	.	PROPN
spir-12991	44	30	21	21	NUM
spir-12991	44	31	,	,	PUNCT
spir-12991	44	32	no	no	INTJ
spir-12991	44	33	.	.	NOUN
spir-12991	44	34	4	4	NUM
spir-12991	44	35	,	,	PUNCT
spir-12991	44	36	pp	pp	ADJ
spir-12991	44	37	.	.	PUNCT
spir-12991	44	38	895	895	NUM
spir-12991	44	39	-	-	SYM
spir-12991	44	40	913	913	NUM
spir-12991	44	41	.	.	PUNCT
spir-12991	45	1	esmann	esmann	PROPN
spir-12991	45	2	andersen	andersen	PROPN
spir-12991	45	3	,	,	PUNCT
spir-12991	45	4	s	s	PROPN
spir-12991	45	5	&	&	CCONJ
spir-12991	45	6	ellerup	ellerup	PROPN
spir-12991	45	7	nielsen	nielsen	PROPN
spir-12991	45	8	,	,	PUNCT
spir-12991	45	9	a	a	DET
spir-12991	45	10	2009	2009	NUM
spir-12991	45	11	,	,	PUNCT
spir-12991	45	12	'	'	PUNCT
spir-12991	45	13	the	the	DET
spir-12991	45	14	city	city	NOUN
spir-12991	45	15	at	at	ADP
spir-12991	45	16	stake	stake	NOUN
spir-12991	45	17	:	:	PUNCT
spir-12991	45	18	'	'	PUNCT
spir-12991	45	19	stakeholder	stakeholder	NOUN
spir-12991	45	20	mapping	mapping	NOUN
spir-12991	45	21	'	'	PUNCT
spir-12991	45	22	the	the	DET
spir-12991	45	23	city	city	NOUN
spir-12991	45	24	'	'	PUNCT
spir-12991	45	25	,	,	PUNCT
spir-12991	45	26	culture	culture	NOUN
spir-12991	45	27	unbound	unbound	NOUN
spir-12991	45	28	,	,	PUNCT
spir-12991	45	29	vol	vol	NOUN
spir-12991	45	30	.	.	PROPN
spir-12991	45	31	1	1	NUM
spir-12991	45	32	,	,	PUNCT
spir-12991	45	33	no	no	INTJ
spir-12991	45	34	.	.	NOUN
spir-12991	45	35	2	2	NUM
spir-12991	45	36	,	,	PUNCT
spir-12991	45	37	pp	pp	ADJ
spir-12991	45	38	.	.	PUNCT
spir-12991	46	1	305	305	NUM
spir-12991	46	2	-	-	SYM
spir-12991	46	3	329	329	NUM
spir-12991	46	4	.	.	PUNCT
spir-12991	47	1	freeman	freeman	PROPN
spir-12991	47	2	,	,	PUNCT
spir-12991	47	3	re	re	PROPN
spir-12991	47	4	,	,	PUNCT
spir-12991	47	5	gianfranco	gianfranco	PROPN
spir-12991	47	6	,	,	PUNCT
spir-12991	47	7	r	r	NOUN
spir-12991	47	8	,	,	PUNCT
spir-12991	47	9	silvana	silvana	PROPN
spir-12991	47	10	,	,	PUNCT
spir-12991	47	11	s	s	PROPN
spir-12991	47	12	&	&	CCONJ
spir-12991	47	13	alan	alan	PROPN
spir-12991	47	14	,	,	PUNCT
spir-12991	47	15	s	s	PROPN
spir-12991	47	16	2012	2012	NUM
spir-12991	47	17	,	,	PUNCT
spir-12991	47	18	'	'	PUNCT
spir-12991	47	19	stakeholder	stakeholder	NOUN
spir-12991	47	20	theory(ies	theory(ie	NOUN
spir-12991	47	21	):	):	PUNCT
spir-12991	47	22	ethical	ethical	ADJ
spir-12991	47	23	ideas	idea	NOUN
spir-12991	47	24	and	and	CCONJ
spir-12991	47	25	managerial	managerial	ADJ
spir-12991	47	26	action	action	NOUN
spir-12991	47	27	'	'	PUNCT
spir-12991	47	28	,	,	PUNCT
spir-12991	47	29	journal	journal	NOUN
spir-12991	47	30	of	of	ADP
spir-12991	47	31	business	business	NOUN
spir-12991	47	32	ethics	ethic	NOUN
spir-12991	47	33	,	,	PUNCT
spir-12991	47	34	vol	vol	NOUN
spir-12991	47	35	.	.	PROPN
spir-12991	48	1	109	109	NUM
spir-12991	48	2	,	,	PUNCT
spir-12991	48	3	no	no	INTJ
spir-12991	48	4	.	.	NOUN
spir-12991	48	5	1	1	NUM
spir-12991	48	6	,	,	PUNCT
spir-12991	48	7	pp	pp	ADJ
spir-12991	48	8	.	.	PUNCT
spir-12991	49	1	12	12	NUM
spir-12991	49	2	.	.	PUNCT
spir-12991	50	1	fulgoni	fulgoni	PROPN
spir-12991	50	2	,	,	PUNCT
spir-12991	50	3	gm	gm	PROPN
spir-12991	50	4	2015	2015	NUM
spir-12991	50	5	,	,	PUNCT
spir-12991	50	6	'	'	PUNCT
spir-12991	50	7	how	how	SCONJ
spir-12991	50	8	brands	brand	NOUN
spir-12991	50	9	using	use	VERB
spir-12991	50	10	social	social	ADJ
spir-12991	50	11	media	medium	NOUN
spir-12991	50	12	ignite	ignite	VERB
spir-12991	50	13	marketing	marketing	NOUN
spir-12991	50	14	and	and	CCONJ
spir-12991	50	15	drive	drive	ADJ
spir-12991	50	16	growth	growth	NOUN
spir-12991	50	17	:	:	PUNCT
spir-12991	50	18	measurement	measurement	NOUN
spir-12991	50	19	of	of	ADP
spir-12991	50	20	paid	pay	VERB
spir-12991	50	21	social	social	ADJ
spir-12991	50	22	media	medium	NOUN
spir-12991	50	23	appears	appear	VERB
spir-12991	50	24	solid	solid	ADJ
spir-12991	50	25	but	but	CCONJ
spir-12991	50	26	are	be	AUX
spir-12991	50	27	the	the	DET
spir-12991	50	28	metrics	metric	NOUN
spir-12991	50	29	for	for	ADP
spir-12991	50	30	organic	organic	ADJ
spir-12991	50	31	social	social	NOUN
spir-12991	50	32	overstated	overstate	VERB
spir-12991	50	33	?	?	PUNCT
spir-12991	50	34	'	'	PUNCT
spir-12991	50	35	,	,	PUNCT
spir-12991	50	36	journal	journal	NOUN
spir-12991	50	37	of	of	ADP
spir-12991	50	38	advertising	advertising	NOUN
spir-12991	50	39	research	research	NOUN
spir-12991	50	40	,	,	PUNCT
spir-12991	50	41	vol	vol	NOUN
spir-12991	50	42	.	.	PROPN
spir-12991	51	1	55	55	NUM
spir-12991	51	2	,	,	PUNCT
spir-12991	51	3	no	no	INTJ
spir-12991	51	4	.	.	NOUN
spir-12991	51	5	3	3	NUM
spir-12991	51	6	,	,	PUNCT
spir-12991	51	7	pp	pp	ADJ
spir-12991	51	8	.	.	PUNCT
spir-12991	52	1	232	232	NUM
spir-12991	52	2	-	-	SYM
spir-12991	52	3	236	236	NUM
spir-12991	52	4	.	.	PUNCT
spir-12991	53	1	just	just	ADV
spir-12991	53	2	,	,	PUNCT
spir-12991	53	3	n	n	PROPN
spir-12991	53	4	&	&	CCONJ
spir-12991	53	5	latzer	latzer	PROPN
spir-12991	53	6	,	,	PUNCT
spir-12991	53	7	m	m	PROPN
spir-12991	53	8	2017	2017	NUM
spir-12991	53	9	,	,	PUNCT
spir-12991	53	10	'	'	PUNCT
spir-12991	53	11	governance	governance	NOUN
spir-12991	53	12	by	by	ADP
spir-12991	53	13	algorithms	algorithm	NOUN
spir-12991	53	14	:	:	PUNCT
spir-12991	53	15	reality	reality	NOUN
spir-12991	53	16	construction	construction	NOUN
spir-12991	53	17	by	by	ADP
spir-12991	53	18	algorithmic	algorithmic	ADJ
spir-12991	53	19	selection	selection	NOUN
spir-12991	53	20	on	on	ADP
spir-12991	53	21	the	the	DET
spir-12991	53	22	internet	internet	NOUN
spir-12991	53	23	'	'	PUNCT
spir-12991	53	24	,	,	PUNCT
spir-12991	53	25	media	medium	NOUN
spir-12991	53	26	,	,	PUNCT
spir-12991	53	27	culture	culture	NOUN
spir-12991	53	28	&	&	CCONJ
spir-12991	53	29	society	society	PROPN
spir-12991	53	30	vol	vol	NOUN
spir-12991	53	31	.	.	PROPN
spir-12991	53	32	39	39	NUM
spir-12991	53	33	,	,	PUNCT
spir-12991	53	34	no	no	INTJ
spir-12991	53	35	.	.	NOUN
spir-12991	53	36	2	2	NUM
spir-12991	53	37	,	,	PUNCT
spir-12991	53	38	pp	pp	ADJ
spir-12991	53	39	.	.	PUNCT
spir-12991	54	1	238	238	NUM
spir-12991	54	2	-	-	SYM
spir-12991	54	3	258	258	NUM
spir-12991	54	4	.	.	PUNCT
spir-12991	55	1	loten	loten	PROPN
spir-12991	55	2	,	,	PUNCT
spir-12991	55	3	a	a	PRON
spir-12991	55	4	,	,	PUNCT
spir-12991	55	5	janofsky	janofsky	PROPN
spir-12991	55	6	,	,	PUNCT
spir-12991	55	7	a	a	PRON
spir-12991	55	8	&	&	CCONJ
spir-12991	55	9	reed	reed	PROPN
spir-12991	55	10	,	,	PUNCT
spir-12991	55	11	a	a	DET
spir-12991	55	12	2014	2014	NUM
spir-12991	55	13	,	,	PUNCT
spir-12991	55	14	new	new	ADJ
spir-12991	55	15	facebook	facebook	NOUN
spir-12991	55	16	rules	rule	NOUN
spir-12991	55	17	will	will	AUX
spir-12991	55	18	sting	sting	VERB
spir-12991	55	19	entrepreneurs	entrepreneur	NOUN
spir-12991	55	20	;	;	PUNCT
spir-12991	55	21	network	network	NOUN
spir-12991	55	22	to	to	PART
spir-12991	55	23	remove	remove	VERB
spir-12991	55	24	unpaid	unpaid	ADJ
spir-12991	55	25	plugs	plug	NOUN
spir-12991	55	26	in	in	ADP
spir-12991	55	27	user	user	NOUN
spir-12991	55	28	news	news	NOUN
spir-12991	55	29	feeds	feed	NOUN
spir-12991	55	30	,	,	PUNCT
spir-12991	55	31	wall	wall	PROPN
spir-12991	55	32	street	street	PROPN
spir-12991	55	33	journal	journal	PROPN
spir-12991	55	34	(	(	PUNCT
spir-12991	55	35	online	online	ADJ
spir-12991	55	36	)	)	PUNCT
spir-12991	55	37	,	,	PUNCT
spir-12991	55	38	new	new	PROPN
spir-12991	55	39	york	york	PROPN
spir-12991	55	40	,	,	PUNCT
spir-12991	55	41	n.y	n.y	PROPN
spir-12991	55	42	.	.	PROPN
spir-12991	55	43	,	,	PUNCT
spir-12991	55	44	viewed	view	VERB
spir-12991	55	45	16th	16th	ADJ
spir-12991	55	46	june	june	PROPN
spir-12991	55	47	2020	2020	NUM
spir-12991	55	48	,	,	PUNCT
spir-12991	55	49	<	<	X
spir-12991	55	50	https://www.wsj.com/articles/new-facebook-ruleswill-sting-entrepreneurs-1417133694	https://www.wsj.com/articles/new-facebook-ruleswill-sting-entrepreneurs-1417133694	PROPN
spir-12991	55	51	>	>	X
spir-12991	55	52	.	.	PUNCT
spir-12991	56	1	mitchell	mitchell	PROPN
spir-12991	56	2	,	,	PUNCT
spir-12991	56	3	rk	rk	NOUN
spir-12991	56	4	,	,	PUNCT
spir-12991	56	5	agle	agle	NOUN
spir-12991	56	6	,	,	PUNCT
spir-12991	56	7	br	br	PROPN
spir-12991	56	8	&	&	CCONJ
spir-12991	56	9	wood	wood	NOUN
spir-12991	56	10	,	,	PUNCT
spir-12991	56	11	dj	dj	NOUN
spir-12991	56	12	1997	1997	NUM
spir-12991	56	13	,	,	PUNCT
spir-12991	56	14	'	'	PUNCT
spir-12991	56	15	toward	toward	ADP
spir-12991	56	16	a	a	DET
spir-12991	56	17	theory	theory	NOUN
spir-12991	56	18	of	of	ADP
spir-12991	56	19	stakeholder	stakeholder	NOUN
spir-12991	56	20	identification	identification	NOUN
spir-12991	56	21	and	and	CCONJ
spir-12991	56	22	salience	salience	NOUN
spir-12991	56	23	:	:	PUNCT
spir-12991	56	24	defining	define	VERB
spir-12991	56	25	the	the	DET
spir-12991	56	26	principle	principle	NOUN
spir-12991	56	27	of	of	ADP
spir-12991	56	28	who	who	PRON
spir-12991	56	29	and	and	CCONJ
spir-12991	56	30	what	what	PRON
spir-12991	56	31	really	really	ADV
spir-12991	56	32	counts	count	VERB
spir-12991	56	33	'	'	PART
spir-12991	56	34	,	,	PUNCT
spir-12991	56	35	academy	academy	NOUN
spir-12991	56	36	of	of	ADP
spir-12991	56	37	management	management	NOUN
spir-12991	56	38	review	review	NOUN
spir-12991	56	39	vol	vol	NOUN
spir-12991	56	40	.	.	PUNCT
spir-12991	57	1	22	22	NUM
spir-12991	57	2	,	,	PUNCT
spir-12991	57	3	no	no	INTJ
spir-12991	57	4	.	.	NOUN
spir-12991	57	5	4	4	NUM
spir-12991	57	6	,	,	PUNCT
spir-12991	57	7	pp	pp	ADJ
spir-12991	57	8	.	.	PUNCT
spir-12991	57	9	853	853	NUM
spir-12991	57	10	-	-	SYM
spir-12991	57	11	886	886	NUM
spir-12991	57	12	.	.	PUNCT
spir-12991	57	13	sedereviciute	sedereviciute	NOUN
spir-12991	57	14	,	,	PUNCT
spir-12991	57	15	k	k	PROPN
spir-12991	57	16	&	&	CCONJ
spir-12991	57	17	valentini	valentini	PROPN
spir-12991	57	18	,	,	PUNCT
spir-12991	57	19	c	c	PROPN
spir-12991	57	20	2011	2011	NUM
spir-12991	57	21	,	,	PUNCT
spir-12991	57	22	'	'	PUNCT
spir-12991	57	23	towards	towards	ADP
spir-12991	57	24	a	a	DET
spir-12991	57	25	more	more	ADV
spir-12991	57	26	holistic	holistic	ADJ
spir-12991	57	27	stakeholder	stakeholder	NOUN
spir-12991	57	28	analysis	analysis	NOUN
spir-12991	57	29	approach	approach	NOUN
spir-12991	57	30	.	.	PUNCT
spir-12991	58	1	mapping	mapping	NOUN
spir-12991	58	2	known	know	VERB
spir-12991	58	3	and	and	CCONJ
spir-12991	58	4	undiscovered	undiscovered	ADJ
spir-12991	58	5	stakeholders	stakeholder	NOUN
spir-12991	58	6	from	from	ADP
spir-12991	58	7	social	social	ADJ
spir-12991	58	8	media	medium	NOUN
spir-12991	58	9	'	'	PART
spir-12991	58	10	,	,	PUNCT
spir-12991	58	11	international	international	ADJ
spir-12991	58	12	journal	journal	NOUN
spir-12991	58	13	of	of	ADP
spir-12991	58	14	strategic	strategic	ADJ
spir-12991	58	15	communication	communication	NOUN
spir-12991	58	16	,	,	PUNCT
spir-12991	58	17	vol	vol	NOUN
spir-12991	58	18	.	.	PROPN
spir-12991	58	19	5	5	NUM
spir-12991	58	20	,	,	PUNCT
spir-12991	58	21	no	no	INTJ
spir-12991	58	22	.	.	NOUN
spir-12991	58	23	4	4	NUM
spir-12991	58	24	,	,	PUNCT
spir-12991	58	25	pp	pp	ADJ
spir-12991	58	26	.	.	PUNCT
spir-12991	59	1	221	221	NUM
spir-12991	59	2	-	-	SYM
spir-12991	59	3	239	239	NUM
spir-12991	59	4	.	.	PUNCT
spir-12991	60	1	wolny	wolny	PROPN
spir-12991	60	2	,	,	PUNCT
spir-12991	60	3	j	j	PROPN
spir-12991	60	4	&	&	CCONJ
spir-12991	60	5	mueller	mueller	PROPN
spir-12991	60	6	,	,	PUNCT
spir-12991	60	7	c	c	PROPN
spir-12991	60	8	2013	2013	NUM
spir-12991	60	9	,	,	PUNCT
spir-12991	60	10	'	'	PUNCT
spir-12991	60	11	analysis	analysis	NOUN
spir-12991	60	12	of	of	ADP
spir-12991	60	13	fashion	fashion	NOUN
spir-12991	60	14	consumers	consumer	NOUN
spir-12991	60	15	’	'	PUNCT
spir-12991	60	16	motives	motive	NOUN
spir-12991	60	17	to	to	PART
spir-12991	60	18	engage	engage	VERB
spir-12991	60	19	in	in	ADP
spir-12991	60	20	electronic	electronic	ADJ
spir-12991	60	21	word	word	NOUN
spir-12991	60	22	-	-	PUNCT
spir-12991	60	23	of	of	ADP
spir-12991	60	24	-	-	PUNCT
spir-12991	60	25	mouth	mouth	NOUN
spir-12991	60	26	communication	communication	NOUN
spir-12991	60	27	through	through	ADP
spir-12991	60	28	social	social	ADJ
spir-12991	60	29	media	medium	NOUN
spir-12991	60	30	platforms	platform	NOUN
spir-12991	60	31	'	'	PART
spir-12991	60	32	,	,	PUNCT
spir-12991	60	33	journal	journal	NOUN
spir-12991	60	34	of	of	ADP
spir-12991	60	35	marketing	marketing	NOUN
spir-12991	60	36	management	management	NOUN
spir-12991	60	37	,	,	PUNCT
spir-12991	60	38	vol	vol	NOUN
spir-12991	60	39	.	.	PROPN
spir-12991	60	40	29	29	NUM
spir-12991	60	41	,	,	PUNCT
spir-12991	60	42	no	no	INTJ
spir-12991	60	43	.	.	NOUN
spir-12991	60	44	5	5	NUM
spir-12991	60	45	-	-	SYM
spir-12991	60	46	6	6	NUM
spir-12991	60	47	,	,	PUNCT
spir-12991	60	48	pp	pp	ADJ
spir-12991	60	49	.	.	PUNCT
spir-12991	61	1	562	562	NUM
spir-12991	61	2	-	-	SYM
spir-12991	61	3	583	583	NUM
spir-12991	61	4	.	.	PUNCT