id	sid	tid	token	lemma	pos
spir-13470	1	1	selected	select	VERB
spir-13470	1	2	papers	paper	NOUN
spir-13470	1	3	of	of	ADP
spir-13470	1	4	#	#	SYM
spir-13470	1	5	aoir2023	aoir2023	PROPN
spir-13470	1	6	:	:	PUNCT
spir-13470	1	7	the	the	DET
spir-13470	1	8	24th	24th	ADJ
spir-13470	1	9	annual	annual	ADJ
spir-13470	1	10	conference	conference	NOUN
spir-13470	1	11	of	of	ADP
spir-13470	1	12	the	the	DET
spir-13470	1	13	association	association	NOUN
spir-13470	1	14	of	of	ADP
spir-13470	1	15	internet	internet	NOUN
spir-13470	1	16	researchers	researcher	NOUN
spir-13470	1	17	philadelphia	philadelphia	PROPN
spir-13470	1	18	,	,	PUNCT
spir-13470	1	19	pa	pa	PROPN
spir-13470	1	20	,	,	PUNCT
spir-13470	1	21	usa	usa	PROPN
spir-13470	1	22	/	/	SYM
spir-13470	1	23	18	18	NUM
spir-13470	1	24	-	-	SYM
spir-13470	1	25	21	21	NUM
spir-13470	1	26	oct	oct	PROPN
spir-13470	1	27	2023	2023	NUM
spir-13470	1	28	suggested	suggest	VERB
spir-13470	1	29	citation	citation	NOUN
spir-13470	1	30	(	(	PUNCT
spir-13470	1	31	apa	apa	PROPN
spir-13470	1	32	):	):	PUNCT
spir-13470	1	33	nieborg	nieborg	ADJ
spir-13470	1	34	,	,	PUNCT
spir-13470	1	35	d.b	d.b	PROPN
spir-13470	1	36	.	.	PROPN
spir-13470	1	37	&	&	CCONJ
spir-13470	1	38	poell	poell	PROPN
spir-13470	1	39	,	,	PUNCT
spir-13470	1	40	t.	t.	PROPN
spir-13470	1	41	(	(	PUNCT
spir-13470	1	42	2023	2023	NUM
spir-13470	1	43	,	,	PUNCT
spir-13470	1	44	october	october	PROPN
spir-13470	1	45	)	)	PUNCT
spir-13470	1	46	.	.	PUNCT
spir-13470	2	1	platforms	platform	NOUN
spir-13470	2	2	,	,	PUNCT
spir-13470	2	3	power	power	NOUN
spir-13470	2	4	&	&	CCONJ
spir-13470	2	5	advertising	advertising	PROPN
spir-13470	2	6	:	:	PUNCT
spir-13470	2	7	analysing	analyse	VERB
spir-13470	2	8	relations	relation	NOUN
spir-13470	2	9	of	of	ADP
spir-13470	2	10	dependency	dependency	NOUN
spir-13470	2	11	in	in	ADP
spir-13470	2	12	the	the	DET
spir-13470	2	13	digital	digital	ADJ
spir-13470	2	14	advertising	advertising	NOUN
spir-13470	2	15	ecosystem	ecosystem	NOUN
spir-13470	2	16	.	.	PUNCT
spir-13470	3	1	paper	paper	NOUN
spir-13470	3	2	presented	present	VERB
spir-13470	3	3	at	at	ADP
spir-13470	3	4	aoir2023	aoir2023	PROPN
spir-13470	3	5	:	:	PUNCT
spir-13470	3	6	the	the	DET
spir-13470	3	7	24th	24th	ADJ
spir-13470	3	8	annual	annual	ADJ
spir-13470	3	9	conference	conference	NOUN
spir-13470	3	10	of	of	ADP
spir-13470	3	11	the	the	DET
spir-13470	3	12	association	association	NOUN
spir-13470	3	13	of	of	ADP
spir-13470	3	14	internet	internet	NOUN
spir-13470	3	15	researchers	researcher	NOUN
spir-13470	3	16	.	.	PUNCT
spir-13470	4	1	philadelphia	philadelphia	PROPN
spir-13470	4	2	,	,	PUNCT
spir-13470	4	3	pa	pa	PROPN
spir-13470	4	4	,	,	PUNCT
spir-13470	4	5	usa	usa	PROPN
spir-13470	4	6	:	:	PUNCT
spir-13470	4	7	aoir	aoir	NOUN
spir-13470	4	8	.	.	PUNCT
spir-13470	4	9	retrieved	retrieve	VERB
spir-13470	4	10	from	from	ADP
spir-13470	4	11	http://spir.aoir.org	http://spir.aoir.org	PROPN
spir-13470	4	12	.	.	PUNCT
spir-13470	5	1	platforms	platform	NOUN
spir-13470	5	2	,	,	PUNCT
spir-13470	5	3	power	power	NOUN
spir-13470	5	4	&	&	CCONJ
spir-13470	5	5	advertising	advertising	PROPN
spir-13470	5	6	:	:	PUNCT
spir-13470	5	7	analysing	analyse	VERB
spir-13470	5	8	relations	relation	NOUN
spir-13470	5	9	of	of	ADP
spir-13470	5	10	dependency	dependency	NOUN
spir-13470	5	11	in	in	ADP
spir-13470	5	12	the	the	DET
spir-13470	5	13	mobile	mobile	ADJ
spir-13470	5	14	digital	digital	ADJ
spir-13470	5	15	advertising	advertising	NOUN
spir-13470	5	16	ecosystem	ecosystem	NOUN
spir-13470	5	17	david	david	PROPN
spir-13470	5	18	b.	b.	PROPN
spir-13470	5	19	nieborg	nieborg	PROPN
spir-13470	5	20	university	university	PROPN
spir-13470	5	21	of	of	ADP
spir-13470	5	22	toronto	toronto	PROPN
spir-13470	5	23	thomas	thomas	PROPN
spir-13470	5	24	poell	poell	PROPN
spir-13470	5	25	university	university	PROPN
spir-13470	5	26	of	of	ADP
spir-13470	5	27	amsterdam	amsterdam	PROPN
spir-13470	5	28	introduction	introduction	NOUN
spir-13470	5	29	one	one	NUM
spir-13470	5	30	of	of	ADP
spir-13470	5	31	the	the	DET
spir-13470	5	32	main	main	ADJ
spir-13470	5	33	drivers	driver	NOUN
spir-13470	5	34	of	of	ADP
spir-13470	5	35	the	the	DET
spir-13470	5	36	global	global	ADJ
spir-13470	5	37	platform	platform	NOUN
spir-13470	5	38	economy	economy	NOUN
spir-13470	5	39	,	,	PUNCT
spir-13470	5	40	if	if	SCONJ
spir-13470	5	41	not	not	PART
spir-13470	5	42	the	the	DET
spir-13470	5	43	digital	digital	ADJ
spir-13470	5	44	economy	economy	NOUN
spir-13470	5	45	at	at	ADP
spir-13470	5	46	large	large	ADJ
spir-13470	5	47	,	,	PUNCT
spir-13470	5	48	is	be	AUX
spir-13470	5	49	digital	digital	ADJ
spir-13470	5	50	advertising	advertising	NOUN
spir-13470	5	51	.	.	PUNCT
spir-13470	6	1	because	because	SCONJ
spir-13470	6	2	of	of	ADP
spir-13470	6	3	its	its	PRON
spir-13470	6	4	size	size	NOUN
spir-13470	6	5	—	—	PUNCT
spir-13470	6	6	an	an	DET
spir-13470	6	7	economy	economy	NOUN
spir-13470	6	8	of	of	ADP
spir-13470	6	9	over	over	ADP
spir-13470	6	10	$	$	SYM
spir-13470	6	11	600	600	NUM
spir-13470	6	12	+	+	NUM
spir-13470	6	13	billion	billion	NUM
spir-13470	6	14	globally	globally	ADV
spir-13470	6	15	—	—	PUNCT
spir-13470	6	16	even	even	ADV
spir-13470	6	17	a	a	DET
spir-13470	6	18	miniscule	miniscule	ADJ
spir-13470	6	19	stake	stake	NOUN
spir-13470	6	20	in	in	ADP
spir-13470	6	21	this	this	DET
spir-13470	6	22	complex	complex	ADJ
spir-13470	6	23	ecosystem	ecosystem	NOUN
spir-13470	6	24	translates	translate	VERB
spir-13470	6	25	into	into	ADP
spir-13470	6	26	a	a	DET
spir-13470	6	27	significant	significant	ADJ
spir-13470	6	28	revenue	revenue	NOUN
spir-13470	6	29	stream	stream	NOUN
spir-13470	6	30	.	.	PUNCT
spir-13470	7	1	as	as	ADP
spir-13470	7	2	a	a	DET
spir-13470	7	3	result	result	NOUN
spir-13470	7	4	,	,	PUNCT
spir-13470	7	5	a	a	DET
spir-13470	7	6	wide	wide	ADJ
spir-13470	7	7	range	range	NOUN
spir-13470	7	8	of	of	ADP
spir-13470	7	9	institutional	institutional	ADJ
spir-13470	7	10	actors	actor	NOUN
spir-13470	7	11	—	—	PUNCT
spir-13470	7	12	platform	platform	NOUN
spir-13470	7	13	companies	company	NOUN
spir-13470	7	14	,	,	PUNCT
spir-13470	7	15	technology	technology	NOUN
spir-13470	7	16	start	start	NOUN
spir-13470	7	17	-	-	PUNCT
spir-13470	7	18	ups	up	NOUN
spir-13470	7	19	,	,	PUNCT
spir-13470	7	20	data	datum	NOUN
spir-13470	7	21	intermediaries	intermediary	NOUN
spir-13470	7	22	,	,	PUNCT
spir-13470	7	23	ecommerce	ecommerce	NOUN
spir-13470	7	24	and	and	CCONJ
spir-13470	7	25	retail	retail	ADJ
spir-13470	7	26	giants	giant	NOUN
spir-13470	7	27	,	,	PUNCT
spir-13470	7	28	and	and	CCONJ
spir-13470	7	29	others	other	NOUN
spir-13470	7	30	—	—	PUNCT
spir-13470	7	31	have	have	AUX
spir-13470	7	32	vied	vie	VERB
spir-13470	7	33	for	for	ADP
spir-13470	7	34	control	control	NOUN
spir-13470	7	35	not	not	PART
spir-13470	7	36	only	only	ADV
spir-13470	7	37	over	over	ADP
spir-13470	7	38	market	market	NOUN
spir-13470	7	39	share	share	NOUN
spir-13470	7	40	,	,	PUNCT
spir-13470	7	41	but	but	CCONJ
spir-13470	7	42	also	also	ADV
spir-13470	7	43	over	over	ADP
spir-13470	7	44	measurement	measurement	NOUN
spir-13470	7	45	standards	standard	NOUN
spir-13470	7	46	and	and	CCONJ
spir-13470	7	47	tracking	tracking	NOUN
spir-13470	7	48	infrastructures	infrastructure	NOUN
spir-13470	7	49	(	(	PUNCT
spir-13470	7	50	crain	crain	NOUN
spir-13470	7	51	,	,	PUNCT
spir-13470	7	52	2021	2021	NUM
spir-13470	7	53	;	;	PUNCT
spir-13470	7	54	turow	turow	NUM
spir-13470	7	55	,	,	PUNCT
spir-13470	7	56	2011	2011	NUM
spir-13470	7	57	)	)	PUNCT
spir-13470	7	58	.	.	PUNCT
spir-13470	8	1	fueling	fuel	VERB
spir-13470	8	2	the	the	DET
spir-13470	8	3	already	already	ADV
spir-13470	8	4	dynamic	dynamic	ADJ
spir-13470	8	5	nature	nature	NOUN
spir-13470	8	6	of	of	ADP
spir-13470	8	7	the	the	DET
spir-13470	8	8	digital	digital	ADJ
spir-13470	8	9	advertising	advertising	NOUN
spir-13470	8	10	industry	industry	NOUN
spir-13470	8	11	is	be	AUX
spir-13470	8	12	the	the	DET
spir-13470	8	13	ability	ability	NOUN
spir-13470	8	14	of	of	ADP
spir-13470	8	15	new	new	ADJ
spir-13470	8	16	market	market	NOUN
spir-13470	8	17	entrants	entrant	NOUN
spir-13470	8	18	to	to	ADP
spir-13470	8	19	either	either	CCONJ
spir-13470	8	20	aggregate	aggregate	ADJ
spir-13470	8	21	demand	demand	NOUN
spir-13470	8	22	(	(	PUNCT
spir-13470	8	23	i.e.	i.e.	X
spir-13470	8	24	,	,	PUNCT
spir-13470	8	25	eyeballs	eyeball	NOUN
spir-13470	8	26	or	or	CCONJ
spir-13470	8	27	consumers	consumer	NOUN
spir-13470	8	28	)	)	PUNCT
spir-13470	8	29	and/or	and/or	CCONJ
spir-13470	8	30	supply	supply	NOUN
spir-13470	8	31	(	(	PUNCT
spir-13470	8	32	i.e.	i.e.	X
spir-13470	8	33	,	,	PUNCT
spir-13470	8	34	ad	ad	NOUN
spir-13470	8	35	inventory	inventory	NOUN
spir-13470	8	36	or	or	CCONJ
spir-13470	8	37	‘	'	PUNCT
spir-13470	8	38	impressions	impression	NOUN
spir-13470	8	39	’	'	PUNCT
spir-13470	8	40	to	to	PART
spir-13470	8	41	sell	sell	VERB
spir-13470	8	42	)	)	PUNCT
spir-13470	8	43	.	.	PUNCT
spir-13470	9	1	in	in	ADP
spir-13470	9	2	other	other	ADJ
spir-13470	9	3	words	word	NOUN
spir-13470	9	4	,	,	PUNCT
spir-13470	9	5	the	the	DET
spir-13470	9	6	digital	digital	ADJ
spir-13470	9	7	advertising	advertising	NOUN
spir-13470	9	8	ecosystem	ecosystem	NOUN
spir-13470	9	9	is	be	AUX
spir-13470	9	10	relatively	relatively	ADV
spir-13470	9	11	open	open	ADJ
spir-13470	9	12	.	.	PUNCT
spir-13470	10	1	launching	launch	VERB
spir-13470	10	2	new	new	ADJ
spir-13470	10	3	companies	company	NOUN
spir-13470	10	4	—	—	PUNCT
spir-13470	10	5	e.g.	e.g.	ADV
spir-13470	10	6	,	,	PUNCT
spir-13470	10	7	new	new	ADJ
spir-13470	10	8	digital	digital	ADJ
spir-13470	10	9	advertising	advertising	NOUN
spir-13470	10	10	networks	network	NOUN
spir-13470	10	11	or	or	CCONJ
spir-13470	10	12	companies	company	NOUN
spir-13470	10	13	that	that	PRON
spir-13470	10	14	provide	provide	VERB
spir-13470	10	15	services	service	NOUN
spir-13470	10	16	related	relate	VERB
spir-13470	10	17	to	to	ADP
spir-13470	10	18	targeting	target	VERB
spir-13470	10	19	,	,	PUNCT
spir-13470	10	20	attribution	attribution	NOUN
spir-13470	10	21	,	,	PUNCT
spir-13470	10	22	or	or	CCONJ
spir-13470	10	23	(	(	PUNCT
spir-13470	10	24	data	datum	NOUN
spir-13470	10	25	)	)	PUNCT
spir-13470	10	26	optimization	optimization	NOUN
spir-13470	10	27	—	—	PUNCT
spir-13470	10	28	is	be	AUX
spir-13470	10	29	far	far	ADV
spir-13470	10	30	from	from	ADP
spir-13470	10	31	impossible	impossible	ADJ
spir-13470	10	32	.	.	PUNCT
spir-13470	11	1	yet	yet	ADV
spir-13470	11	2	,	,	PUNCT
spir-13470	11	3	despite	despite	SCONJ
spir-13470	11	4	agreed	agree	VERB
spir-13470	11	5	-	-	PUNCT
spir-13470	11	6	upon	upon	ADP
spir-13470	11	7	industry	industry	NOUN
spir-13470	11	8	standards	standard	NOUN
spir-13470	11	9	and	and	CCONJ
spir-13470	11	10	low	low	ADJ
spir-13470	11	11	barriers	barrier	NOUN
spir-13470	11	12	to	to	ADP
spir-13470	11	13	market	market	NOUN
spir-13470	11	14	entry	entry	NOUN
spir-13470	11	15	,	,	PUNCT
spir-13470	11	16	like	like	ADP
spir-13470	11	17	most	most	ADJ
spir-13470	11	18	sectors	sector	NOUN
spir-13470	11	19	of	of	ADP
spir-13470	11	20	the	the	DET
spir-13470	11	21	platform	platform	NOUN
spir-13470	11	22	economy	economy	NOUN
spir-13470	11	23	,	,	PUNCT
spir-13470	11	24	a	a	DET
spir-13470	11	25	handful	handful	NOUN
spir-13470	11	26	of	of	ADP
spir-13470	11	27	institutional	institutional	ADJ
spir-13470	11	28	actors	actor	NOUN
spir-13470	11	29	has	have	VERB
spir-13470	11	30	an	an	DET
spir-13470	11	31	outsized	outsized	ADJ
spir-13470	11	32	influence	influence	NOUN
spir-13470	11	33	and	and	CCONJ
spir-13470	11	34	can	can	AUX
spir-13470	11	35	exert	exert	VERB
spir-13470	11	36	outsized	outsized	ADJ
spir-13470	11	37	control	control	NOUN
spir-13470	11	38	over	over	ADP
spir-13470	11	39	the	the	DET
spir-13470	11	40	industry	industry	NOUN
spir-13470	11	41	’s	’s	PART
spir-13470	11	42	direction	direction	NOUN
spir-13470	11	43	(	(	PUNCT
spir-13470	11	44	srnicek	srnicek	NOUN
spir-13470	11	45	,	,	PUNCT
spir-13470	11	46	2017	2017	NUM
spir-13470	11	47	)	)	PUNCT
spir-13470	11	48	.	.	PUNCT
spir-13470	12	1	for	for	ADP
spir-13470	12	2	example	example	NOUN
spir-13470	12	3	,	,	PUNCT
spir-13470	12	4	google	google	PROPN
spir-13470	12	5	and	and	CCONJ
spir-13470	12	6	facebook	facebook	PROPN
spir-13470	12	7	rake	rake	NOUN
spir-13470	12	8	in	in	ADP
spir-13470	12	9	half	half	NOUN
spir-13470	12	10	of	of	ADP
spir-13470	12	11	global	global	ADJ
spir-13470	12	12	digital	digital	ADJ
spir-13470	12	13	advertising	advertising	NOUN
spir-13470	12	14	revenues	revenue	NOUN
spir-13470	12	15	,	,	PUNCT
spir-13470	12	16	whereas	whereas	SCONJ
spir-13470	12	17	amazon	amazon	NOUN
spir-13470	12	18	,	,	PUNCT
spir-13470	12	19	tencent	tencent	NOUN
spir-13470	12	20	,	,	PUNCT
spir-13470	12	21	microsoft	microsoft	PROPN
spir-13470	12	22	and	and	CCONJ
spir-13470	12	23	apple	apple	NOUN
spir-13470	12	24	are	be	AUX
spir-13470	12	25	all	all	PRON
spir-13470	12	26	rapidly	rapidly	ADV
spir-13470	12	27	gaining	gain	VERB
spir-13470	12	28	market	market	NOUN
spir-13470	12	29	share	share	NOUN
spir-13470	12	30	.	.	PUNCT
spir-13470	13	1	this	this	DET
spir-13470	13	2	paper	paper	NOUN
spir-13470	13	3	,	,	PUNCT
spir-13470	13	4	then	then	ADV
spir-13470	13	5	,	,	PUNCT
spir-13470	13	6	examines	examine	VERB
spir-13470	13	7	how	how	SCONJ
spir-13470	13	8	dominant	dominant	ADJ
spir-13470	13	9	institutional	institutional	ADJ
spir-13470	13	10	actors	actor	NOUN
spir-13470	13	11	exercise	exercise	VERB
spir-13470	13	12	power	power	NOUN
spir-13470	13	13	and	and	CCONJ
spir-13470	13	14	control	control	NOUN
spir-13470	13	15	over	over	ADP
spir-13470	13	16	the	the	DET
spir-13470	13	17	digital	digital	ADJ
spir-13470	13	18	advertising	advertising	NOUN
spir-13470	13	19	ecosystem	ecosystem	NOUN
spir-13470	13	20	.	.	PUNCT
spir-13470	14	1	it	it	PRON
spir-13470	14	2	pursues	pursue	VERB
spir-13470	14	3	this	this	DET
spir-13470	14	4	inquiry	inquiry	NOUN
spir-13470	14	5	through	through	ADP
spir-13470	14	6	a	a	DET
spir-13470	14	7	case	case	NOUN
spir-13470	14	8	study	study	NOUN
spir-13470	14	9	on	on	ADP
spir-13470	14	10	the	the	DET
spir-13470	14	11	2021	2021	NUM
spir-13470	14	12	introduction	introduction	NOUN
spir-13470	14	13	of	of	ADP
spir-13470	14	14	apple	apple	NOUN
spir-13470	14	15	’s	’s	PART
spir-13470	14	16	app	app	NOUN
spir-13470	14	17	tracking	tracking	NOUN
spir-13470	14	18	transparency	transparency	NOUN
spir-13470	14	19	(	(	PUNCT
spir-13470	14	20	att	att	PROPN
spir-13470	14	21	)	)	PUNCT
spir-13470	14	22	feature	feature	NOUN
spir-13470	14	23	—	—	PUNCT
spir-13470	14	24	a	a	DET
spir-13470	14	25	privacy	privacy	NOUN
spir-13470	14	26	setting	set	VERB
spir-13470	14	27	newly	newly	ADV
spir-13470	14	28	integrated	integrate	VERB
spir-13470	14	29	in	in	ADP
spir-13470	14	30	the	the	DET
spir-13470	14	31	operating	operating	NOUN
spir-13470	14	32	system	system	NOUN
spir-13470	14	33	of	of	ADP
spir-13470	14	34	ios	ios	PROPN
spir-13470	14	35	mobile	mobile	NOUN
spir-13470	14	36	devices	device	NOUN
spir-13470	14	37	.	.	PUNCT
spir-13470	15	1	this	this	DET
spir-13470	15	2	case	case	NOUN
spir-13470	15	3	study	study	NOUN
spir-13470	15	4	allows	allow	VERB
spir-13470	15	5	us	we	PRON
spir-13470	15	6	to	to	PART
spir-13470	15	7	examine	examine	VERB
spir-13470	15	8	:	:	PUNCT
spir-13470	15	9	1	1	X
spir-13470	15	10	)	)	PUNCT
spir-13470	15	11	how	how	SCONJ
spir-13470	15	12	infrastructural	infrastructural	ADJ
spir-13470	15	13	control	control	NOUN
spir-13470	15	14	is	be	AUX
spir-13470	15	15	nested	nest	VERB
spir-13470	15	16	and	and	CCONJ
spir-13470	15	17	sits	sit	VERB
spir-13470	15	18	at	at	ADP
spir-13470	15	19	different	different	ADJ
spir-13470	15	20	layers	layer	NOUN
spir-13470	15	21	of	of	ADP
spir-13470	15	22	the	the	DET
spir-13470	15	23	‘	'	PUNCT
spir-13470	15	24	ad	ad	NOUN
spir-13470	15	25	stack	stack	NOUN
spir-13470	15	26	’	'	PUNCT
spir-13470	15	27	,	,	PUNCT
spir-13470	15	28	and	and	CCONJ
spir-13470	15	29	(	(	PUNCT
spir-13470	15	30	2	2	X
spir-13470	15	31	)	)	PUNCT
spir-13470	15	32	how	how	SCONJ
spir-13470	15	33	the	the	DET
spir-13470	15	34	mass	mass	NOUN
spir-13470	15	35	diffusion	diffusion	NOUN
spir-13470	15	36	of	of	ADP
spir-13470	15	37	mobile	mobile	ADJ
spir-13470	15	38	devices	device	NOUN
spir-13470	15	39	has	have	AUX
spir-13470	15	40	shifted	shift	VERB
spir-13470	15	41	the	the	DET
spir-13470	15	42	loci	loci	NOUN
spir-13470	15	43	of	of	ADP
spir-13470	15	44	control	control	NOUN
spir-13470	15	45	in	in	ADP
spir-13470	15	46	the	the	DET
spir-13470	15	47	broader	broad	ADJ
spir-13470	15	48	advertising	advertising	NOUN
spir-13470	15	49	ecosystem	ecosystem	NOUN
spir-13470	15	50	.	.	PUNCT
spir-13470	16	1	our	our	PRON
spir-13470	16	2	work	work	NOUN
spir-13470	16	3	builds	build	VERB
spir-13470	16	4	on	on	ADP
spir-13470	16	5	scholarship	scholarship	NOUN
spir-13470	16	6	situated	situate	VERB
spir-13470	16	7	at	at	ADP
spir-13470	16	8	the	the	DET
spir-13470	16	9	intersection	intersection	NOUN
spir-13470	16	10	of	of	ADP
spir-13470	16	11	advertising	advertising	NOUN
spir-13470	16	12	studies	study	NOUN
spir-13470	16	13	(	(	PUNCT
spir-13470	16	14	crain	crain	NOUN
spir-13470	16	15	,	,	PUNCT
spir-13470	16	16	2021	2021	NUM
spir-13470	16	17	;	;	PUNCT
spir-13470	16	18	mcguigan	mcguigan	PROPN
spir-13470	16	19	,	,	PUNCT
spir-13470	16	20	2019	2019	NUM
spir-13470	16	21	)	)	PUNCT
spir-13470	16	22	,	,	PUNCT
spir-13470	16	23	and	and	CCONJ
spir-13470	16	24	platform	platform	NOUN
spir-13470	16	25	studies	study	NOUN
spir-13470	16	26	(	(	PUNCT
spir-13470	16	27	blanke	blanke	PROPN
spir-13470	16	28	&	&	CCONJ
spir-13470	16	29	pybus	pybus	NOUN
spir-13470	16	30	,	,	PUNCT
spir-13470	16	31	2020	2020	NUM
spir-13470	16	32	;	;	PUNCT
spir-13470	16	33	helmond	helmond	X
spir-13470	16	34	et	et	PROPN
spir-13470	16	35	al	al	PROPN
spir-13470	16	36	.	.	PROPN
spir-13470	16	37	,	,	PUNCT
spir-13470	16	38	2019	2019	NUM
spir-13470	16	39	)	)	PUNCT
spir-13470	16	40	.	.	PUNCT
spir-13470	17	1	this	this	DET
spir-13470	17	2	work	work	NOUN
spir-13470	17	3	allows	allow	VERB
spir-13470	17	4	us	we	PRON
spir-13470	17	5	to	to	PART
spir-13470	17	6	take	take	VERB
spir-13470	17	7	a	a	DET
spir-13470	17	8	critical	critical	ADJ
spir-13470	17	9	approach	approach	NOUN
spir-13470	17	10	to	to	PART
spir-13470	17	11	analyze	analyze	VERB
spir-13470	17	12	the	the	DET
spir-13470	17	13	uneven	uneven	ADJ
spir-13470	17	14	distribution	distribution	NOUN
spir-13470	17	15	of	of	ADP
spir-13470	17	16	institutional	institutional	ADJ
spir-13470	17	17	power	power	NOUN
spir-13470	17	18	,	,	PUNCT
spir-13470	17	19	which	which	PRON
spir-13470	17	20	includes	include	VERB
spir-13470	17	21	market	market	NOUN
spir-13470	17	22	power	power	NOUN
spir-13470	17	23	,	,	PUNCT
spir-13470	17	24	infrastructural	infrastructural	ADJ
spir-13470	17	25	power	power	NOUN
spir-13470	17	26	,	,	PUNCT
spir-13470	17	27	and	and	CCONJ
spir-13470	17	28	discursive	discursive	ADJ
spir-13470	17	29	power	power	NOUN
spir-13470	17	30	(	(	PUNCT
spir-13470	17	31	broughton	broughton	PROPN
spir-13470	17	32	micova	micova	PROPN
spir-13470	17	33	&	&	CCONJ
spir-13470	17	34	jacques	jacques	PROPN
spir-13470	17	35	,	,	PUNCT
spir-13470	17	36	2020	2020	NUM
spir-13470	17	37	;	;	PUNCT
spir-13470	17	38	van	van	PROPN
spir-13470	17	39	dijck	dijck	NOUN
spir-13470	17	40	et	et	PROPN
spir-13470	17	41	al	al	PROPN
spir-13470	17	42	.	.	PROPN
spir-13470	17	43	,	,	PUNCT
spir-13470	17	44	2019	2019	NUM
spir-13470	17	45	)	)	PUNCT
spir-13470	17	46	.	.	PUNCT
spir-13470	18	1	one	one	NUM
spir-13470	18	2	of	of	ADP
spir-13470	18	3	the	the	DET
spir-13470	18	4	key	key	ADJ
spir-13470	18	5	insights	insight	NOUN
spir-13470	18	6	in	in	ADP
spir-13470	18	7	platform	platform	NOUN
spir-13470	18	8	studies	study	NOUN
spir-13470	18	9	concerns	concern	VERB
spir-13470	18	10	the	the	DET
spir-13470	18	11	economic	economic	ADJ
spir-13470	18	12	and	and	CCONJ
spir-13470	18	13	infrastructural	infrastructural	ADJ
spir-13470	18	14	reach	reach	NOUN
spir-13470	18	15	of	of	ADP
spir-13470	18	16	platform	platform	NOUN
spir-13470	18	17	companies	company	NOUN
spir-13470	18	18	.	.	PUNCT
spir-13470	19	1	via	via	ADP
spir-13470	19	2	a	a	DET
spir-13470	19	3	process	process	NOUN
spir-13470	19	4	theorized	theorize	VERB
spir-13470	19	5	as	as	ADP
spir-13470	19	6	‘	'	PUNCT
spir-13470	19	7	platformization	platformization	NOUN
spir-13470	19	8	,	,	PUNCT
spir-13470	19	9	’	'	PUNCT
spir-13470	19	10	platforms	platform	NOUN
spir-13470	19	11	are	be	AUX
spir-13470	19	12	said	say	VERB
spir-13470	19	13	to	to	PART
spir-13470	19	14	extend	extend	VERB
spir-13470	19	15	beyond	beyond	ADP
spir-13470	19	16	their	their	PRON
spir-13470	19	17	own	own	ADJ
spir-13470	19	18	infrastructural	infrastructural	ADJ
spir-13470	19	19	boundaries	boundary	NOUN
spir-13470	19	20	by	by	ADP
spir-13470	19	21	ways	way	NOUN
spir-13470	19	22	of	of	ADP
spir-13470	19	23	integrations	integration	NOUN
spir-13470	19	24	in	in	ADP
spir-13470	19	25	external	external	ADJ
spir-13470	19	26	apps	app	NOUN
spir-13470	19	27	and	and	CCONJ
spir-13470	19	28	platforms	platform	NOUN
spir-13470	19	29	(	(	PUNCT
spir-13470	19	30	helmond	helmond	NOUN
spir-13470	19	31	,	,	PUNCT
spir-13470	19	32	2015	2015	NUM
spir-13470	19	33	)	)	PUNCT
spir-13470	19	34	.	.	PUNCT
spir-13470	20	1	software	software	NOUN
spir-13470	20	2	development	development	PROPN
spir-13470	20	3	kits	kit	NOUN
spir-13470	20	4	(	(	PUNCT
spir-13470	20	5	sdks	sdks	NOUN
spir-13470	20	6	)	)	PUNCT
spir-13470	20	7	provided	provide	VERB
spir-13470	20	8	by	by	ADP
spir-13470	20	9	platform	platform	NOUN
spir-13470	20	10	companies	company	NOUN
spir-13470	20	11	and	and	CCONJ
spir-13470	20	12	integrated	integrate	VERB
spir-13470	20	13	in	in	ADP
spir-13470	20	14	third	third	ADJ
spir-13470	20	15	party	party	NOUN
spir-13470	20	16	apps	app	NOUN
spir-13470	20	17	,	,	PUNCT
spir-13470	20	18	allow	allow	VERB
spir-13470	20	19	for	for	ADP
spir-13470	20	20	a	a	DET
spir-13470	20	21	constant	constant	ADJ
spir-13470	20	22	stream	stream	NOUN
spir-13470	20	23	of	of	ADP
spir-13470	20	24	‘	'	PUNCT
spir-13470	20	25	platform	platform	NOUN
spir-13470	20	26	ready	ready	ADJ
spir-13470	20	27	’	'	PUNCT
spir-13470	20	28	data	datum	NOUN
spir-13470	20	29	(	(	PUNCT
spir-13470	20	30	blanke	blanke	PROPN
spir-13470	20	31	&	&	CCONJ
spir-13470	20	32	pybus	pybus	NOUN
spir-13470	20	33	,	,	PUNCT
spir-13470	20	34	2020	2020	NUM
spir-13470	20	35	;	;	PUNCT
spir-13470	20	36	helmond	helmond	NOUN
spir-13470	20	37	,	,	PUNCT
spir-13470	20	38	2015	2015	NUM
spir-13470	20	39	)	)	PUNCT
spir-13470	20	40	.	.	PUNCT
spir-13470	21	1	building	build	VERB
spir-13470	21	2	on	on	ADP
spir-13470	21	3	these	these	DET
spir-13470	21	4	insights	insight	NOUN
spir-13470	21	5	,	,	PUNCT
spir-13470	21	6	we	we	PRON
spir-13470	21	7	examine	examine	VERB
spir-13470	21	8	how	how	SCONJ
spir-13470	21	9	platformization	platformization	NOUN
spir-13470	21	10	is	be	AUX
spir-13470	21	11	operationalized	operationalize	VERB
spir-13470	21	12	in	in	ADP
spir-13470	21	13	the	the	DET
spir-13470	21	14	mobile	mobile	ADJ
spir-13470	21	15	digital	digital	ADJ
spir-13470	21	16	advertising	advertising	NOUN
spir-13470	21	17	ecosystem	ecosystem	NOUN
spir-13470	21	18	by	by	ADP
spir-13470	21	19	asking	ask	VERB
spir-13470	21	20	:	:	PUNCT
spir-13470	21	21	how	how	SCONJ
spir-13470	21	22	do	do	AUX
spir-13470	21	23	dominant	dominant	ADJ
spir-13470	21	24	market	market	NOUN
spir-13470	21	25	actors	actor	NOUN
spir-13470	21	26	exercise	exercise	VERB
spir-13470	21	27	control	control	NOUN
spir-13470	21	28	over	over	ADP
spir-13470	21	29	the	the	DET
spir-13470	21	30	infrastructural	infrastructural	ADJ
spir-13470	21	31	layers	layer	NOUN
spir-13470	21	32	of	of	ADP
spir-13470	21	33	the	the	DET
spir-13470	21	34	‘	'	PUNCT
spir-13470	21	35	mobile	mobile	ADJ
spir-13470	21	36	ad	ad	NOUN
spir-13470	21	37	stack	stack	NOUN
spir-13470	21	38	’	'	PUNCT
spir-13470	21	39	and	and	CCONJ
spir-13470	21	40	how	how	SCONJ
spir-13470	21	41	do	do	AUX
spir-13470	21	42	they	they	PRON
spir-13470	21	43	gain	gain	VERB
spir-13470	21	44	access	access	NOUN
spir-13470	21	45	to	to	ADP
spir-13470	21	46	enduser	enduser	NOUN
spir-13470	21	47	data	datum	NOUN
spir-13470	21	48	?	?	PUNCT
spir-13470	22	1	analyzing	analyze	VERB
spir-13470	22	2	infrastructural	infrastructural	ADJ
spir-13470	22	3	services	service	NOUN
spir-13470	22	4	the	the	DET
spir-13470	22	5	underlying	underlie	VERB
spir-13470	22	6	business	business	NOUN
spir-13470	22	7	proposition	proposition	NOUN
spir-13470	22	8	driving	drive	VERB
spir-13470	22	9	digital	digital	ADJ
spir-13470	22	10	advertising	advertising	NOUN
spir-13470	22	11	is	be	AUX
spir-13470	22	12	remarkably	remarkably	ADV
spir-13470	22	13	simple	simple	ADJ
spir-13470	22	14	.	.	PUNCT
spir-13470	23	1	at	at	ADP
spir-13470	23	2	its	its	PRON
spir-13470	23	3	core	core	NOUN
spir-13470	23	4	,	,	PUNCT
spir-13470	23	5	app	app	ADJ
spir-13470	23	6	-	-	PUNCT
spir-13470	23	7	based	base	VERB
spir-13470	23	8	advertising	advertising	NOUN
spir-13470	23	9	is	be	AUX
spir-13470	23	10	a	a	DET
spir-13470	23	11	prototypical	prototypical	ADJ
spir-13470	23	12	two	two	NUM
spir-13470	23	13	-	-	PUNCT
spir-13470	23	14	sided	sided	ADJ
spir-13470	23	15	market	market	NOUN
spir-13470	23	16	,	,	PUNCT
spir-13470	23	17	connecting	connect	VERB
spir-13470	23	18	a	a	DET
spir-13470	23	19	supply	supply	NOUN
spir-13470	23	20	or	or	CCONJ
spir-13470	23	21	sell	sell	NOUN
spir-13470	23	22	-	-	PUNCT
spir-13470	23	23	side	side	NOUN
spir-13470	23	24	(	(	PUNCT
spir-13470	23	25	e.g.	e.g.	ADV
spir-13470	23	26	,	,	PUNCT
spir-13470	23	27	static	static	ADJ
spir-13470	23	28	display	display	NOUN
spir-13470	23	29	ads	ad	NOUN
spir-13470	23	30	or	or	CCONJ
spir-13470	23	31	videos	video	NOUN
spir-13470	23	32	on	on	ADP
spir-13470	23	33	mobile	mobile	ADJ
spir-13470	23	34	devices	device	NOUN
spir-13470	23	35	)	)	PUNCT
spir-13470	23	36	with	with	ADP
spir-13470	23	37	a	a	DET
spir-13470	23	38	demandor	demandor	NOUN
spir-13470	23	39	buyside	buyside	NOUN
spir-13470	23	40	populated	populate	VERB
spir-13470	23	41	by	by	ADP
spir-13470	23	42	billions	billion	NOUN
spir-13470	23	43	of	of	ADP
spir-13470	23	44	corporations	corporation	NOUN
spir-13470	23	45	and	and	CCONJ
spir-13470	23	46	institutions	institution	NOUN
spir-13470	23	47	seeking	seek	VERB
spir-13470	23	48	the	the	DET
spir-13470	23	49	attention	attention	NOUN
spir-13470	23	50	of	of	ADP
spir-13470	23	51	endusers	enduser	NOUN
spir-13470	23	52	.	.	PUNCT
spir-13470	24	1	yet	yet	ADV
spir-13470	24	2	,	,	PUNCT
spir-13470	24	3	this	this	DET
spir-13470	24	4	seemingly	seemingly	ADV
spir-13470	24	5	simple	simple	ADJ
spir-13470	24	6	process	process	NOUN
spir-13470	24	7	of	of	ADP
spir-13470	24	8	:	:	PUNCT
spir-13470	24	9	matching	match	VERB
spir-13470	24	10	the	the	DET
spir-13470	24	11	‘	'	PUNCT
spir-13470	24	12	right	right	ADJ
spir-13470	24	13	’	'	PUNCT
spir-13470	24	14	set	set	NOUN
spir-13470	24	15	of	of	ADP
spir-13470	24	16	eyeballs	eyeball	NOUN
spir-13470	24	17	with	with	ADP
spir-13470	24	18	a	a	DET
spir-13470	24	19	‘	'	PUNCT
spir-13470	24	20	relevant	relevant	ADJ
spir-13470	24	21	’	'	PUNCT
spir-13470	24	22	ad	ad	NOUN
spir-13470	24	23	(	(	PUNCT
spir-13470	24	24	i.e.	i.e.	X
spir-13470	24	25	,	,	PUNCT
spir-13470	24	26	targeting	targeting	NOUN
spir-13470	24	27	)	)	PUNCT
spir-13470	24	28	;	;	PUNCT
spir-13470	24	29	of	of	ADP
spir-13470	24	30	being	be	AUX
spir-13470	24	31	able	able	ADJ
spir-13470	24	32	to	to	PART
spir-13470	24	33	also	also	ADV
spir-13470	24	34	track	track	VERB
spir-13470	24	35	and	and	CCONJ
spir-13470	24	36	check	check	VERB
spir-13470	24	37	this	this	DET
spir-13470	24	38	matching	matching	NOUN
spir-13470	24	39	process	process	NOUN
spir-13470	24	40	(	(	PUNCT
spir-13470	24	41	i.e.	i.e.	X
spir-13470	24	42	,	,	PUNCT
spir-13470	24	43	attribution	attribution	NOUN
spir-13470	24	44	)	)	PUNCT
spir-13470	24	45	;	;	PUNCT
spir-13470	24	46	and	and	CCONJ
spir-13470	24	47	of	of	ADP
spir-13470	24	48	optimizing	optimize	VERB
spir-13470	24	49	the	the	DET
spir-13470	24	50	matching	matching	NOUN
spir-13470	24	51	process	process	NOUN
spir-13470	24	52	,	,	PUNCT
spir-13470	24	53	has	have	AUX
spir-13470	24	54	spawned	spawn	VERB
spir-13470	24	55	a	a	DET
spir-13470	24	56	global	global	ADJ
spir-13470	24	57	,	,	PUNCT
spir-13470	24	58	datadriven	datadriven	ADJ
spir-13470	24	59	ecosystem	ecosystem	NOUN
spir-13470	24	60	.	.	PUNCT
spir-13470	25	1	in	in	ADP
spir-13470	25	2	the	the	DET
spir-13470	25	3	early	early	ADJ
spir-13470	25	4	2000s	2000s	NUM
spir-13470	25	5	,	,	PUNCT
spir-13470	25	6	the	the	DET
spir-13470	25	7	introduction	introduction	NOUN
spir-13470	25	8	of	of	ADP
spir-13470	25	9	‘	'	PUNCT
spir-13470	25	10	programmatic	programmatic	ADJ
spir-13470	25	11	’	'	PUNCT
spir-13470	25	12	(	(	PUNCT
spir-13470	25	13	i.e.	i.e.	X
spir-13470	25	14	,	,	PUNCT
spir-13470	25	15	automated	automated	ADJ
spir-13470	25	16	)	)	PUNCT
spir-13470	25	17	buying	buying	NOUN
spir-13470	25	18	and	and	CCONJ
spir-13470	25	19	selling	selling	NOUN
spir-13470	25	20	of	of	ADP
spir-13470	25	21	ads	ad	NOUN
spir-13470	25	22	and	and	CCONJ
spir-13470	25	23	doing	do	VERB
spir-13470	25	24	so	so	ADV
spir-13470	25	25	at	at	ADP
spir-13470	25	26	scale	scale	NOUN
spir-13470	25	27	favored	favor	VERB
spir-13470	25	28	large	large	ADJ
spir-13470	25	29	-	-	PUNCT
spir-13470	25	30	scale	scale	NOUN
spir-13470	25	31	aggregation	aggregation	NOUN
spir-13470	25	32	and	and	CCONJ
spir-13470	25	33	the	the	DET
spir-13470	25	34	ability	ability	NOUN
spir-13470	25	35	to	to	PART
spir-13470	25	36	control	control	VERB
spir-13470	25	37	key	key	ADJ
spir-13470	25	38	infrastructural	infrastructural	ADJ
spir-13470	25	39	services	service	NOUN
spir-13470	25	40	,	,	PUNCT
spir-13470	25	41	which	which	PRON
spir-13470	25	42	explains	explain	VERB
spir-13470	25	43	the	the	DET
spir-13470	25	44	rise	rise	NOUN
spir-13470	25	45	of	of	ADP
spir-13470	25	46	a	a	DET
spir-13470	25	47	handful	handful	NOUN
spir-13470	25	48	of	of	ADP
spir-13470	25	49	dominant	dominant	ADJ
spir-13470	25	50	companies	company	NOUN
spir-13470	25	51	(	(	PUNCT
spir-13470	25	52	bailey	bailey	PROPN
spir-13470	25	53	et	et	PROPN
spir-13470	25	54	al	al	PROPN
spir-13470	25	55	.	.	PROPN
spir-13470	25	56	,	,	PUNCT
spir-13470	25	57	2022	2022	NUM
spir-13470	25	58	)	)	PUNCT
spir-13470	25	59	.	.	PUNCT
spir-13470	26	1	this	this	PRON
spir-13470	26	2	is	be	AUX
spir-13470	26	3	where	where	SCONJ
spir-13470	26	4	the	the	DET
spir-13470	26	5	apple	apple	NOUN
spir-13470	26	6	’s	’s	PART
spir-13470	26	7	app	app	NOUN
spir-13470	26	8	tracking	track	VERB
spir-13470	26	9	transparency	transparency	NOUN
spir-13470	26	10	framework	framework	NOUN
spir-13470	26	11	becomes	become	VERB
spir-13470	26	12	relevant	relevant	ADJ
spir-13470	26	13	as	as	SCONJ
spir-13470	26	14	it	it	PRON
spir-13470	26	15	directly	directly	ADV
spir-13470	26	16	intervenes	intervene	VERB
spir-13470	26	17	in	in	ADP
spir-13470	26	18	the	the	DET
spir-13470	26	19	ability	ability	NOUN
spir-13470	26	20	of	of	ADP
spir-13470	26	21	dominant	dominant	ADJ
spir-13470	26	22	actors	actor	NOUN
spir-13470	26	23	in	in	ADP
spir-13470	26	24	the	the	DET
spir-13470	26	25	mobile	mobile	ADJ
spir-13470	26	26	digital	digital	ADJ
spir-13470	26	27	advertising	advertising	NOUN
spir-13470	26	28	ecosystem	ecosystem	NOUN
spir-13470	26	29	to	to	PART
spir-13470	26	30	aggregate	aggregate	VERB
spir-13470	26	31	specific	specific	ADJ
spir-13470	26	32	data	datum	NOUN
spir-13470	26	33	points	point	NOUN
spir-13470	26	34	and	and	CCONJ
spir-13470	26	35	control	control	VERB
spir-13470	26	36	infrastructural	infrastructural	ADJ
spir-13470	26	37	services	service	NOUN
spir-13470	26	38	.	.	PUNCT
spir-13470	27	1	to	to	PART
spir-13470	27	2	gain	gain	VERB
spir-13470	27	3	a	a	DET
spir-13470	27	4	better	well	ADJ
spir-13470	27	5	insight	insight	NOUN
spir-13470	27	6	how	how	SCONJ
spir-13470	27	7	changing	change	VERB
spir-13470	27	8	a	a	DET
spir-13470	27	9	seemingly	seemingly	ADV
spir-13470	27	10	simple	simple	ADJ
spir-13470	27	11	privacy	privacy	NOUN
spir-13470	27	12	setting	setting	NOUN
spir-13470	27	13	tucked	tuck	VERB
spir-13470	27	14	away	away	ADV
spir-13470	27	15	in	in	ADP
spir-13470	27	16	an	an	DET
spir-13470	27	17	iphone	iphone	NOUN
spir-13470	27	18	or	or	CCONJ
spir-13470	27	19	ipad	ipad	NOUN
spir-13470	27	20	can	can	AUX
spir-13470	27	21	have	have	VERB
spir-13470	27	22	such	such	DET
spir-13470	27	23	an	an	DET
spir-13470	27	24	outsized	outsized	ADJ
spir-13470	27	25	ripple	ripple	ADJ
spir-13470	27	26	effect	effect	NOUN
spir-13470	27	27	,	,	PUNCT
spir-13470	27	28	we	we	PRON
spir-13470	27	29	use	use	VERB
spir-13470	27	30	a	a	DET
spir-13470	27	31	mix	mix	NOUN
spir-13470	27	32	-	-	PUNCT
spir-13470	27	33	methods	method	NOUN
spir-13470	27	34	approach	approach	NOUN
spir-13470	27	35	that	that	PRON
spir-13470	27	36	involves	involve	VERB
spir-13470	27	37	(	(	PUNCT
spir-13470	27	38	1	1	X
spir-13470	27	39	)	)	PUNCT
spir-13470	27	40	analysis	analysis	NOUN
spir-13470	27	41	of	of	ADP
spir-13470	27	42	developer	developer	NOUN
spir-13470	27	43	documentation	documentation	NOUN
spir-13470	27	44	provided	provide	VERB
spir-13470	27	45	by	by	ADP
spir-13470	27	46	apple	apple	NOUN
spir-13470	27	47	,	,	PUNCT
spir-13470	27	48	(	(	PUNCT
spir-13470	27	49	2	2	X
spir-13470	27	50	)	)	PUNCT
spir-13470	27	51	a	a	DET
spir-13470	27	52	review	review	NOUN
spir-13470	27	53	of	of	ADP
spir-13470	27	54	ongoing	ongoing	ADJ
spir-13470	27	55	litigation	litigation	NOUN
spir-13470	27	56	,	,	PUNCT
spir-13470	27	57	and	and	CCONJ
spir-13470	27	58	(	(	PUNCT
spir-13470	27	59	3	3	X
spir-13470	27	60	)	)	PUNCT
spir-13470	27	61	analysis	analysis	NOUN
spir-13470	27	62	of	of	ADP
spir-13470	27	63	financial	financial	ADJ
spir-13470	27	64	disclosure	disclosure	NOUN
spir-13470	27	65	forms	form	NOUN
spir-13470	27	66	of	of	ADP
spir-13470	27	67	two	two	NUM
spir-13470	27	68	addriven	addriven	ADJ
spir-13470	27	69	platforms	platform	NOUN
spir-13470	27	70	meta	meta	ADJ
spir-13470	27	71	and	and	CCONJ
spir-13470	27	72	snapchat	snapchat	PROPN
spir-13470	27	73	.	.	PUNCT
spir-13470	28	1	our	our	PRON
spir-13470	28	2	case	case	NOUN
spir-13470	28	3	takes	take	VERB
spir-13470	28	4	the	the	DET
spir-13470	28	5	introduction	introduction	NOUN
spir-13470	28	6	of	of	ADP
spir-13470	28	7	the	the	DET
spir-13470	28	8	att	att	PROPN
spir-13470	28	9	feature	feature	NOUN
spir-13470	28	10	during	during	ADP
spir-13470	28	11	apple	apple	NOUN
spir-13470	28	12	’s	’s	PART
spir-13470	28	13	annual	annual	ADJ
spir-13470	28	14	worldwide	worldwide	ADJ
spir-13470	28	15	developers	developer	NOUN
spir-13470	28	16	conference	conference	VERB
spir-13470	28	17	(	(	PUNCT
spir-13470	28	18	wwdc	wwdc	NOUN
spir-13470	28	19	)	)	PUNCT
spir-13470	28	20	in	in	ADP
spir-13470	28	21	june	june	PROPN
spir-13470	28	22	2020	2020	NUM
spir-13470	28	23	as	as	ADP
spir-13470	28	24	its	its	PRON
spir-13470	28	25	starting	starting	NOUN
spir-13470	28	26	point	point	NOUN
spir-13470	28	27	.	.	PUNCT
spir-13470	29	1	evolving	evolve	VERB
spir-13470	29	2	power	power	NOUN
spir-13470	29	3	relations	relation	NOUN
spir-13470	29	4	in	in	ADP
spir-13470	29	5	digital	digital	ADJ
spir-13470	29	6	advertising	advertising	NOUN
spir-13470	29	7	more	more	ADV
spir-13470	29	8	so	so	ADV
spir-13470	29	9	than	than	SCONJ
spir-13470	29	10	their	their	PRON
spir-13470	29	11	competitors	competitor	NOUN
spir-13470	29	12	,	,	PUNCT
spir-13470	29	13	facebook	facebook	NOUN
spir-13470	29	14	and	and	CCONJ
spir-13470	29	15	google	google	PROPN
spir-13470	29	16	,	,	PUNCT
spir-13470	29	17	each	each	PRON
spir-13470	29	18	in	in	ADP
spir-13470	29	19	their	their	PRON
spir-13470	29	20	own	own	ADJ
spir-13470	29	21	way	way	NOUN
spir-13470	29	22	,	,	PUNCT
spir-13470	29	23	have	have	AUX
spir-13470	29	24	been	be	AUX
spir-13470	29	25	highly	highly	ADV
spir-13470	29	26	successful	successful	ADJ
spir-13470	29	27	in	in	ADP
spir-13470	29	28	their	their	PRON
spir-13470	29	29	ability	ability	NOUN
spir-13470	29	30	to	to	PART
spir-13470	29	31	aggregate	aggregate	VERB
spir-13470	29	32	both	both	DET
spir-13470	29	33	ad	ad	NOUN
spir-13470	29	34	inventory	inventory	NOUN
spir-13470	29	35	and	and	CCONJ
spir-13470	29	36	accurate	accurate	ADJ
spir-13470	29	37	,	,	PUNCT
spir-13470	29	38	realtime	realtime	NOUN
spir-13470	29	39	user	user	NOUN
spir-13470	29	40	data	datum	NOUN
spir-13470	29	41	.	.	PUNCT
spir-13470	30	1	they	they	PRON
spir-13470	30	2	benefit	benefit	VERB
spir-13470	30	3	from	from	ADP
spir-13470	30	4	billions	billion	NOUN
spir-13470	30	5	of	of	ADP
spir-13470	30	6	users	user	NOUN
spir-13470	30	7	frequenting	frequent	VERB
spir-13470	30	8	their	their	PRON
spir-13470	30	9	digital	digital	ADJ
spir-13470	30	10	properties	property	NOUN
spir-13470	30	11	(	(	PUNCT
spir-13470	30	12	e.g.	e.g.	ADV
spir-13470	30	13	,	,	PUNCT
spir-13470	30	14	google	google	PROPN
spir-13470	30	15	search	search	NOUN
spir-13470	30	16	,	,	PUNCT
spir-13470	30	17	youtube	youtube	NOUN
spir-13470	30	18	,	,	PUNCT
spir-13470	30	19	instagram	instagram	PROPN
spir-13470	30	20	,	,	PUNCT
spir-13470	30	21	and	and	CCONJ
spir-13470	30	22	facebook	facebook	PROPN
spir-13470	30	23	)	)	PUNCT
spir-13470	30	24	,	,	PUNCT
spir-13470	30	25	but	but	CCONJ
spir-13470	30	26	also	also	ADV
spir-13470	30	27	from	from	ADP
spir-13470	30	28	their	their	PRON
spir-13470	30	29	ability	ability	NOUN
spir-13470	30	30	to	to	PART
spir-13470	30	31	leverage	leverage	VERB
spir-13470	30	32	the	the	DET
spir-13470	30	33	aforementioned	aforementioned	ADJ
spir-13470	30	34	process	process	NOUN
spir-13470	30	35	of	of	ADP
spir-13470	30	36	platformization	platformization	NOUN
spir-13470	30	37	.	.	PUNCT
spir-13470	31	1	facebook	facebook	PROPN
spir-13470	31	2	’s	’s	PART
spir-13470	31	3	advertising	advertising	NOUN
spir-13470	31	4	sdks	sdks	NOUN
spir-13470	31	5	are	be	AUX
spir-13470	31	6	integrated	integrate	VERB
spir-13470	31	7	into	into	ADP
spir-13470	31	8	popular	popular	ADJ
spir-13470	31	9	apps	app	NOUN
spir-13470	31	10	and	and	CCONJ
spir-13470	31	11	their	their	PRON
spir-13470	31	12	‘	'	PUNCT
spir-13470	31	13	social	social	ADJ
spir-13470	31	14	plug	plug	NOUN
spir-13470	31	15	-	-	PUNCT
spir-13470	31	16	ins	in	NOUN
spir-13470	31	17	,	,	PUNCT
spir-13470	31	18	’	'	PUNCT
spir-13470	31	19	such	such	ADJ
spir-13470	31	20	as	as	ADP
spir-13470	31	21	login	login	NOUN
spir-13470	31	22	buttons	button	NOUN
spir-13470	31	23	,	,	PUNCT
spir-13470	31	24	extend	extend	VERB
spir-13470	31	25	the	the	DET
spir-13470	31	26	platform	platform	NOUN
spir-13470	31	27	’s	’s	PART
spir-13470	31	28	infrastructural	infrastructural	ADJ
spir-13470	31	29	reach	reach	VERB
spir-13470	31	30	deep	deep	ADV
spir-13470	31	31	into	into	ADP
spir-13470	31	32	the	the	DET
spir-13470	31	33	app	app	NOUN
spir-13470	31	34	economy	economy	NOUN
spir-13470	31	35	(	(	PUNCT
spir-13470	31	36	nieborg	nieborg	PROPN
spir-13470	31	37	&	&	CCONJ
spir-13470	31	38	helmond	helmond	NOUN
spir-13470	31	39	,	,	PUNCT
spir-13470	31	40	2019	2019	NUM
spir-13470	31	41	)	)	PUNCT
spir-13470	31	42	.	.	PUNCT
spir-13470	32	1	for	for	ADP
spir-13470	32	2	those	those	PRON
spir-13470	32	3	concerned	concern	VERB
spir-13470	32	4	about	about	ADP
spir-13470	32	5	privacy	privacy	NOUN
spir-13470	32	6	,	,	PUNCT
spir-13470	32	7	the	the	DET
spir-13470	32	8	ability	ability	NOUN
spir-13470	32	9	of	of	ADP
spir-13470	32	10	facebook	facebook	NOUN
spir-13470	32	11	to	to	PART
spir-13470	32	12	follow	follow	VERB
spir-13470	32	13	the	the	DET
spir-13470	32	14	actions	action	NOUN
spir-13470	32	15	of	of	ADP
spir-13470	32	16	individual	individual	ADJ
spir-13470	32	17	end	end	NOUN
spir-13470	32	18	-	-	PUNCT
spir-13470	32	19	users	user	NOUN
spir-13470	32	20	in	in	ADP
spir-13470	32	21	and	and	CCONJ
spir-13470	32	22	across	across	ADP
spir-13470	32	23	various	various	ADJ
spir-13470	32	24	apps	app	NOUN
spir-13470	32	25	poses	pose	VERB
spir-13470	32	26	immediate	immediate	ADJ
spir-13470	32	27	concerns	concern	NOUN
spir-13470	32	28	.	.	PUNCT
spir-13470	33	1	important	important	ADJ
spir-13470	33	2	in	in	ADP
spir-13470	33	3	terms	term	NOUN
spir-13470	33	4	of	of	ADP
spir-13470	33	5	public	public	ADJ
spir-13470	33	6	perception	perception	NOUN
spir-13470	33	7	,	,	PUNCT
spir-13470	33	8	the	the	DET
spir-13470	33	9	att	att	PROPN
spir-13470	33	10	framework	framework	NOUN
spir-13470	33	11	addressed	address	VERB
spir-13470	33	12	those	those	DET
spir-13470	33	13	concerns	concern	NOUN
spir-13470	33	14	.	.	PUNCT
spir-13470	34	1	before	before	SCONJ
spir-13470	34	2	att	att	PROPN
spir-13470	34	3	,	,	PUNCT
spir-13470	34	4	platforms	platform	NOUN
spir-13470	34	5	,	,	PUNCT
spir-13470	34	6	such	such	ADJ
spir-13470	34	7	as	as	ADP
spir-13470	34	8	google	google	PROPN
spir-13470	34	9	and	and	CCONJ
spir-13470	34	10	facebook	facebook	NOUN
spir-13470	34	11	,	,	PUNCT
spir-13470	34	12	had	have	VERB
spir-13470	34	13	access	access	NOUN
spir-13470	34	14	to	to	ADP
spir-13470	34	15	an	an	DET
spir-13470	34	16	ios	ios	ADV
spir-13470	34	17	-	-	PUNCT
spir-13470	34	18	powered	power	VERB
spir-13470	34	19	device	device	NOUN
spir-13470	34	20	’s	’s	PART
spir-13470	34	21	identifier	identifier	NOUN
spir-13470	34	22	for	for	ADP
spir-13470	34	23	advertisers	advertiser	NOUN
spir-13470	34	24	(	(	PUNCT
spir-13470	34	25	idfa	idfa	NOUN
spir-13470	34	26	)	)	PUNCT
spir-13470	34	27	.	.	PUNCT
spir-13470	35	1	while	while	SCONJ
spir-13470	35	2	anonymized	anonymize	VERB
spir-13470	35	3	,	,	PUNCT
spir-13470	35	4	this	this	DET
spir-13470	35	5	persistent	persistent	ADJ
spir-13470	35	6	identifier	identifier	NOUN
spir-13470	35	7	allowed	allow	VERB
spir-13470	35	8	advertising	advertising	NOUN
spir-13470	35	9	platforms	platform	NOUN
spir-13470	35	10	to	to	PART
spir-13470	35	11	match	match	VERB
spir-13470	35	12	in	in	ADP
spir-13470	35	13	-	-	PUNCT
spir-13470	35	14	app	app	NOUN
spir-13470	35	15	actions	action	NOUN
spir-13470	35	16	with	with	ADP
spir-13470	35	17	device	device	NOUN
spir-13470	35	18	-	-	PUNCT
spir-13470	35	19	specific	specific	ADJ
spir-13470	35	20	profiles	profile	NOUN
spir-13470	35	21	and	and	CCONJ
spir-13470	35	22	‘	'	PUNCT
spir-13470	35	23	sell	sell	VERB
spir-13470	35	24	’	'	PUNCT
spir-13470	35	25	those	those	PRON
spir-13470	35	26	to	to	ADP
spir-13470	35	27	advertisers	advertiser	NOUN
spir-13470	35	28	.	.	PUNCT
spir-13470	36	1	the	the	DET
spir-13470	36	2	introduction	introduction	NOUN
spir-13470	36	3	of	of	ADP
spir-13470	36	4	ios	io	NOUN
spir-13470	36	5	14.5	14.5	NUM
spir-13470	36	6	in	in	ADP
spir-13470	36	7	april	april	PROPN
spir-13470	36	8	2021	2021	NUM
spir-13470	36	9	switched	switch	VERB
spir-13470	36	10	the	the	DET
spir-13470	36	11	idfa	idfa	NOUN
spir-13470	36	12	off	off	ADP
spir-13470	36	13	by	by	ADP
spir-13470	36	14	default	default	NOUN
spir-13470	36	15	,	,	PUNCT
spir-13470	36	16	resulting	result	VERB
spir-13470	36	17	in	in	ADP
spir-13470	36	18	the	the	DET
spir-13470	36	19	majority	majority	NOUN
spir-13470	36	20	of	of	ADP
spir-13470	36	21	ios	io	NOUN
spir-13470	36	22	users	user	NOUN
spir-13470	36	23	to	to	PART
spir-13470	36	24	stay	stay	VERB
spir-13470	36	25	opted	opt	VERB
spir-13470	36	26	-	-	PUNCT
spir-13470	36	27	out	out	NOUN
spir-13470	36	28	of	of	ADP
spir-13470	36	29	this	this	DET
spir-13470	36	30	kind	kind	NOUN
spir-13470	36	31	of	of	ADP
spir-13470	36	32	device	device	NOUN
spir-13470	36	33	tracking	tracking	NOUN
spir-13470	36	34	.	.	PUNCT
spir-13470	37	1	of	of	ADP
spir-13470	37	2	course	course	NOUN
spir-13470	37	3	,	,	PUNCT
spir-13470	37	4	another	another	DET
spir-13470	37	5	way	way	NOUN
spir-13470	37	6	to	to	PART
spir-13470	37	7	view	view	VERB
spir-13470	37	8	the	the	DET
spir-13470	37	9	introduction	introduction	NOUN
spir-13470	37	10	of	of	ADP
spir-13470	37	11	att	att	PROPN
spir-13470	37	12	is	be	AUX
spir-13470	37	13	to	to	PART
spir-13470	37	14	see	see	VERB
spir-13470	37	15	it	it	PRON
spir-13470	37	16	as	as	ADP
spir-13470	37	17	an	an	DET
spir-13470	37	18	attempt	attempt	NOUN
spir-13470	37	19	by	by	ADP
spir-13470	37	20	apple	apple	NOUN
spir-13470	37	21	to	to	PART
spir-13470	37	22	gain	gain	VERB
spir-13470	37	23	control	control	NOUN
spir-13470	37	24	over	over	ADP
spir-13470	37	25	end	end	NOUN
spir-13470	37	26	-	-	PUNCT
spir-13470	37	27	users	user	NOUN
spir-13470	37	28	’	'	PUNCT
spir-13470	37	29	mobile	mobile	ADJ
spir-13470	37	30	data	datum	NOUN
spir-13470	37	31	.	.	PUNCT
spir-13470	38	1	as	as	ADP
spir-13470	38	2	a	a	DET
spir-13470	38	3	result	result	NOUN
spir-13470	38	4	,	,	PUNCT
spir-13470	38	5	facebook	facebook	PROPN
spir-13470	38	6	’s	’s	PART
spir-13470	38	7	behavioral	behavioral	ADJ
spir-13470	38	8	profiles	profile	NOUN
spir-13470	38	9	have	have	AUX
spir-13470	38	10	become	become	VERB
spir-13470	38	11	less	less	ADV
spir-13470	38	12	accurate	accurate	ADJ
spir-13470	38	13	,	,	PUNCT
spir-13470	38	14	which	which	PRON
spir-13470	38	15	immediately	immediately	ADV
spir-13470	38	16	translated	translate	VERB
spir-13470	38	17	into	into	ADP
spir-13470	38	18	a	a	DET
spir-13470	38	19	drop	drop	NOUN
spir-13470	38	20	in	in	ADP
spir-13470	38	21	ad	ad	NOUN
spir-13470	38	22	revenue	revenue	NOUN
spir-13470	38	23	.	.	PUNCT
spir-13470	39	1	the	the	DET
spir-13470	39	2	introduction	introduction	NOUN
spir-13470	39	3	of	of	ADP
spir-13470	39	4	att	att	PROPN
spir-13470	39	5	serves	serve	VERB
spir-13470	39	6	as	as	ADP
spir-13470	39	7	a	a	DET
spir-13470	39	8	powerful	powerful	ADJ
spir-13470	39	9	reminder	reminder	NOUN
spir-13470	39	10	of	of	ADP
spir-13470	39	11	the	the	DET
spir-13470	39	12	layeredness	layeredness	NOUN
spir-13470	39	13	of	of	ADP
spir-13470	39	14	infrastructural	infrastructural	ADJ
spir-13470	39	15	power	power	NOUN
spir-13470	39	16	and	and	CCONJ
spir-13470	39	17	that	that	SCONJ
spir-13470	39	18	“	"	PUNCT
spir-13470	39	19	even	even	ADV
spir-13470	39	20	the	the	DET
spir-13470	39	21	largest	large	ADJ
spir-13470	39	22	platforms	platform	NOUN
spir-13470	39	23	depend	depend	VERB
spir-13470	39	24	on	on	ADP
spir-13470	39	25	the	the	DET
spir-13470	39	26	technical	technical	ADJ
spir-13470	39	27	productions	production	NOUN
spir-13470	39	28	of	of	ADP
spir-13470	39	29	others	other	NOUN
spir-13470	39	30	”	"	PUNCT
spir-13470	39	31	(	(	PUNCT
spir-13470	39	32	blanke	blanke	PROPN
spir-13470	39	33	&	&	CCONJ
spir-13470	39	34	pybus	pybus	NOUN
spir-13470	39	35	,	,	PUNCT
spir-13470	39	36	2020	2020	NUM
spir-13470	39	37	:	:	PUNCT
spir-13470	39	38	11	11	NUM
spir-13470	39	39	)	)	PUNCT
spir-13470	39	40	.	.	PUNCT
spir-13470	40	1	at	at	ADP
spir-13470	40	2	the	the	DET
spir-13470	40	3	same	same	ADJ
spir-13470	40	4	time	time	NOUN
spir-13470	40	5	,	,	PUNCT
spir-13470	40	6	the	the	DET
spir-13470	40	7	history	history	NOUN
spir-13470	40	8	of	of	ADP
spir-13470	40	9	the	the	DET
spir-13470	40	10	advertising	advertising	NOUN
spir-13470	40	11	business	business	NOUN
spir-13470	40	12	has	have	AUX
spir-13470	40	13	shown	show	VERB
spir-13470	40	14	numerous	numerous	ADJ
spir-13470	40	15	examples	example	NOUN
spir-13470	40	16	of	of	ADP
spir-13470	40	17	disruptive	disruptive	ADJ
spir-13470	40	18	innovations	innovation	NOUN
spir-13470	40	19	and	and	CCONJ
spir-13470	40	20	behavioral	behavioral	ADJ
spir-13470	40	21	shifts	shift	NOUN
spir-13470	40	22	on	on	ADP
spir-13470	40	23	the	the	DET
spir-13470	40	24	part	part	NOUN
spir-13470	40	25	of	of	ADP
spir-13470	40	26	end	end	NOUN
spir-13470	40	27	-	-	PUNCT
spir-13470	40	28	users	user	NOUN
spir-13470	40	29	;	;	PUNCT
spir-13470	40	30	e.g.	e.g.	ADV
spir-13470	40	31	,	,	PUNCT
spir-13470	40	32	the	the	DET
spir-13470	40	33	introduction	introduction	NOUN
spir-13470	40	34	of	of	ADP
spir-13470	40	35	digital	digital	ADJ
spir-13470	40	36	video	video	NOUN
spir-13470	40	37	recorders	recorder	NOUN
spir-13470	40	38	,	,	PUNCT
spir-13470	40	39	the	the	DET
spir-13470	40	40	use	use	NOUN
spir-13470	40	41	of	of	ADP
spir-13470	40	42	ad	ad	NOUN
spir-13470	40	43	-	-	PUNCT
spir-13470	40	44	blockers	blocker	NOUN
spir-13470	40	45	in	in	ADP
spir-13470	40	46	browsers	browser	NOUN
spir-13470	40	47	,	,	PUNCT
spir-13470	40	48	or	or	CCONJ
spir-13470	40	49	web	web	NOUN
spir-13470	40	50	browsers	browser	NOUN
spir-13470	40	51	blocking	block	VERB
spir-13470	40	52	“	"	PUNCT
spir-13470	40	53	third	third	ADJ
spir-13470	40	54	-	-	PUNCT
spir-13470	40	55	party	party	NOUN
spir-13470	40	56	”	"	PUNCT
spir-13470	40	57	tracking	track	VERB
spir-13470	40	58	cookies	cookie	NOUN
spir-13470	40	59	.	.	PUNCT
spir-13470	41	1	the	the	DET
spir-13470	41	2	rollout	rollout	PROPN
spir-13470	41	3	of	of	ADP
spir-13470	41	4	att	att	PROPN
spir-13470	41	5	and	and	CCONJ
spir-13470	41	6	its	its	PRON
spir-13470	41	7	subsequent	subsequent	ADJ
spir-13470	41	8	shifts	shift	NOUN
spir-13470	41	9	in	in	ADP
spir-13470	41	10	revenue	revenue	NOUN
spir-13470	41	11	and	and	CCONJ
spir-13470	41	12	data	datum	NOUN
spir-13470	41	13	,	,	PUNCT
spir-13470	41	14	therefore	therefore	ADV
spir-13470	41	15	,	,	PUNCT
spir-13470	41	16	demonstrate	demonstrate	VERB
spir-13470	41	17	the	the	DET
spir-13470	41	18	relational	relational	ADJ
spir-13470	41	19	and	and	CCONJ
spir-13470	41	20	constantly	constantly	ADV
spir-13470	41	21	evolving	evolve	VERB
spir-13470	41	22	nature	nature	NOUN
spir-13470	41	23	of	of	ADP
spir-13470	41	24	institutional	institutional	ADJ
spir-13470	41	25	power	power	NOUN
spir-13470	41	26	in	in	ADP
spir-13470	41	27	the	the	DET
spir-13470	41	28	mobile	mobile	ADJ
spir-13470	41	29	advertising	advertising	NOUN
spir-13470	41	30	ecosystem	ecosystem	NOUN
spir-13470	41	31	.	.	PUNCT
spir-13470	42	1	references	reference	NOUN
spir-13470	42	2	bailey	bailey	PROPN
spir-13470	42	3	,	,	PUNCT
spir-13470	42	4	d.	d.	PROPN
spir-13470	42	5	,	,	PUNCT
spir-13470	42	6	coffey	coffey	PROPN
spir-13470	42	7	,	,	PUNCT
spir-13470	42	8	d.	d.	PROPN
spir-13470	42	9	,	,	PUNCT
spir-13470	42	10	thornley	thornley	PROPN
spir-13470	42	11	,	,	PUNCT
spir-13470	42	12	c.	c.	PROPN
spir-13470	42	13	,	,	PUNCT
spir-13470	42	14	&	&	CCONJ
spir-13470	42	15	tomlinson	tomlinson	PROPN
spir-13470	42	16	,	,	PUNCT
spir-13470	42	17	p.	p.	PROPN
spir-13470	42	18	r.	r.	PROPN
spir-13470	42	19	(	(	PUNCT
spir-13470	42	20	2022	2022	NUM
spir-13470	42	21	)	)	PUNCT
spir-13470	42	22	.	.	PUNCT
spir-13470	43	1	advertising	advertising	NOUN
spir-13470	43	2	and	and	CCONJ
spir-13470	43	3	the	the	DET
spir-13470	43	4	consumer	consumer	NOUN
spir-13470	43	5	in	in	ADP
spir-13470	43	6	the	the	DET
spir-13470	43	7	age	age	NOUN
spir-13470	43	8	of	of	ADP
spir-13470	43	9	big	big	ADJ
spir-13470	43	10	tech	tech	NOUN
spir-13470	43	11	:	:	PUNCT
spir-13470	43	12	a	a	DET
spir-13470	43	13	new	new	ADJ
spir-13470	43	14	moment	moment	NOUN
spir-13470	43	15	in	in	ADP
spir-13470	43	16	the	the	DET
spir-13470	43	17	evolution	evolution	NOUN
spir-13470	43	18	of	of	ADP
spir-13470	43	19	monopoly	monopoly	NOUN
spir-13470	43	20	capitalism	capitalism	NOUN
spir-13470	43	21	?	?	PUNCT
spir-13470	44	1	cambridge	cambridge	PROPN
spir-13470	44	2	journal	journal	PROPN
spir-13470	44	3	of	of	ADP
spir-13470	44	4	economics	economic	NOUN
spir-13470	44	5	,	,	PUNCT
spir-13470	44	6	46(6	46(6	NOUN
spir-13470	44	7	)	)	PUNCT
spir-13470	44	8	,	,	PUNCT
spir-13470	44	9	1387–1406	1387–1406	NUM
spir-13470	44	10	.	.	PUNCT
spir-13470	45	1	blanke	blanke	ADJ
spir-13470	45	2	,	,	PUNCT
spir-13470	45	3	t.	t.	PROPN
spir-13470	45	4	,	,	PUNCT
spir-13470	45	5	&	&	CCONJ
spir-13470	45	6	pybus	pybus	PROPN
spir-13470	45	7	,	,	PUNCT
spir-13470	45	8	j.	j.	PROPN
spir-13470	45	9	(	(	PUNCT
spir-13470	45	10	2020	2020	NUM
spir-13470	45	11	)	)	PUNCT
spir-13470	45	12	.	.	PUNCT
spir-13470	46	1	the	the	DET
spir-13470	46	2	material	material	NOUN
spir-13470	46	3	conditions	condition	NOUN
spir-13470	46	4	of	of	ADP
spir-13470	46	5	platforms	platform	NOUN
spir-13470	46	6	:	:	PUNCT
spir-13470	46	7	monopolization	monopolization	NOUN
spir-13470	46	8	through	through	ADP
spir-13470	46	9	decentralization	decentralization	NOUN
spir-13470	46	10	.	.	PUNCT
spir-13470	47	1	social	social	ADJ
spir-13470	47	2	media	medium	NOUN
spir-13470	47	3	+	+	CCONJ
spir-13470	47	4	society	society	NOUN
spir-13470	47	5	,	,	PUNCT
spir-13470	47	6	6(4	6(4	NUM
spir-13470	47	7	)	)	PUNCT
spir-13470	47	8	,	,	PUNCT
spir-13470	47	9	1–13	1–13	NOUN
spir-13470	47	10	.	.	PUNCT
spir-13470	48	1	https://doi.org/10.1177/2056305120971632	https://doi.org/10.1177/2056305120971632	PROPN
spir-13470	48	2	broughton	broughton	PROPN
spir-13470	48	3	micova	micova	PROPN
spir-13470	48	4	,	,	PUNCT
spir-13470	48	5	s.	s.	PROPN
spir-13470	48	6	,	,	PUNCT
spir-13470	48	7	&	&	CCONJ
spir-13470	48	8	jacques	jacques	PROPN
spir-13470	48	9	,	,	PUNCT
spir-13470	48	10	s.	s.	PROPN
spir-13470	48	11	(	(	PUNCT
spir-13470	48	12	2020	2020	NUM
spir-13470	48	13	)	)	PUNCT
spir-13470	48	14	.	.	PUNCT
spir-13470	49	1	platform	platform	NOUN
spir-13470	49	2	power	power	NOUN
spir-13470	49	3	in	in	ADP
spir-13470	49	4	the	the	DET
spir-13470	49	5	video	video	NOUN
spir-13470	49	6	advertising	advertising	NOUN
spir-13470	49	7	ecosystem	ecosystem	NOUN
spir-13470	49	8	.	.	PUNCT
spir-13470	50	1	internet	internet	NOUN
spir-13470	50	2	policy	policy	NOUN
spir-13470	50	3	review	review	NOUN
spir-13470	50	4	,	,	PUNCT
spir-13470	50	5	9(4	9(4	NUM
spir-13470	50	6	)	)	PUNCT
spir-13470	50	7	.	.	PUNCT
spir-13470	51	1	https://policyreview.info/articles/analysis/platform-power-video-advertisingecosystem	https://policyreview.info/articles/analysis/platform-power-video-advertisingecosystem	PROPN
spir-13470	51	2	crain	crain	PROPN
spir-13470	51	3	,	,	PUNCT
spir-13470	51	4	m.	m.	NOUN
spir-13470	51	5	(	(	PUNCT
spir-13470	51	6	2021	2021	NUM
spir-13470	51	7	)	)	PUNCT
spir-13470	51	8	.	.	PUNCT
spir-13470	52	1	profit	profit	NOUN
spir-13470	52	2	over	over	ADP
spir-13470	52	3	privacy	privacy	NOUN
spir-13470	52	4	.	.	PUNCT
spir-13470	53	1	how	how	SCONJ
spir-13470	53	2	surveillance	surveillance	NOUN
spir-13470	53	3	advertising	advertising	NOUN
spir-13470	53	4	conquered	conquer	VERB
spir-13470	53	5	the	the	DET
spir-13470	53	6	internet	internet	NOUN
spir-13470	53	7	.	.	PUNCT
spir-13470	54	1	university	university	PROPN
spir-13470	54	2	of	of	ADP
spir-13470	54	3	minnesota	minnesota	PROPN
spir-13470	54	4	press	press	PROPN
spir-13470	54	5	.	.	PUNCT
spir-13470	55	1	helmond	helmond	ADV
spir-13470	55	2	,	,	PUNCT
spir-13470	55	3	a.	a.	NOUN
spir-13470	55	4	(	(	PUNCT
spir-13470	55	5	2015	2015	NUM
spir-13470	55	6	)	)	PUNCT
spir-13470	55	7	.	.	PUNCT
spir-13470	56	1	the	the	DET
spir-13470	56	2	platformization	platformization	NOUN
spir-13470	56	3	of	of	ADP
spir-13470	56	4	the	the	DET
spir-13470	56	5	web	web	NOUN
spir-13470	56	6	:	:	PUNCT
spir-13470	56	7	making	make	VERB
spir-13470	56	8	web	web	NOUN
spir-13470	56	9	data	datum	NOUN
spir-13470	56	10	platform	platform	NOUN
spir-13470	56	11	ready	ready	ADJ
spir-13470	56	12	.	.	PUNCT
spir-13470	57	1	social	social	ADJ
spir-13470	57	2	media	medium	NOUN
spir-13470	57	3	+	+	CCONJ
spir-13470	57	4	society	society	NOUN
spir-13470	57	5	,	,	PUNCT
spir-13470	57	6	1(2	1(2	NUM
spir-13470	57	7	)	)	PUNCT
spir-13470	57	8	,	,	PUNCT
spir-13470	57	9	1–11	1–11	PROPN
spir-13470	57	10	.	.	PUNCT
spir-13470	58	1	https://doi.org/10.1177/2056305115603080	https://doi.org/10.1177/2056305115603080	PROPN
spir-13470	58	2	helmond	helmond	NOUN
spir-13470	58	3	,	,	PUNCT
spir-13470	58	4	a.	a.	NOUN
spir-13470	58	5	,	,	PUNCT
spir-13470	58	6	nieborg	nieborg	PROPN
spir-13470	58	7	,	,	PUNCT
spir-13470	58	8	d.	d.	PROPN
spir-13470	58	9	b.	b.	PROPN
spir-13470	58	10	,	,	PUNCT
spir-13470	58	11	&	&	CCONJ
spir-13470	58	12	van	van	PROPN
spir-13470	58	13	der	der	PROPN
spir-13470	58	14	vlist	vlist	PROPN
spir-13470	58	15	,	,	PUNCT
spir-13470	58	16	f.	f.	PROPN
spir-13470	58	17	n.	n.	PROPN
spir-13470	58	18	(	(	PUNCT
spir-13470	58	19	2019	2019	NUM
spir-13470	58	20	)	)	PUNCT
spir-13470	58	21	.	.	PUNCT
spir-13470	59	1	facebook	facebook	PROPN
spir-13470	59	2	’s	’s	PART
spir-13470	59	3	evolution	evolution	NOUN
spir-13470	59	4	:	:	PUNCT
spir-13470	59	5	development	development	NOUN
spir-13470	59	6	of	of	ADP
spir-13470	59	7	a	a	DET
spir-13470	59	8	platform	platform	NOUN
spir-13470	59	9	-	-	PUNCT
spir-13470	59	10	as	as	ADP
spir-13470	59	11	-	-	PUNCT
spir-13470	59	12	infrastructure	infrastructure	NOUN
spir-13470	59	13	.	.	PUNCT
spir-13470	60	1	internet	internet	NOUN
spir-13470	60	2	histories	history	NOUN
spir-13470	60	3	,	,	PUNCT
spir-13470	60	4	3(2	3(2	NUM
spir-13470	60	5	)	)	PUNCT
spir-13470	60	6	,	,	PUNCT
spir-13470	60	7	123–146	123–146	NUM
spir-13470	60	8	.	.	PUNCT
spir-13470	61	1	mcguigan	mcguigan	PROPN
spir-13470	61	2	,	,	PUNCT
spir-13470	61	3	l.	l.	PROPN
spir-13470	61	4	(	(	PUNCT
spir-13470	61	5	2019	2019	NUM
spir-13470	61	6	)	)	PUNCT
spir-13470	61	7	.	.	PUNCT
spir-13470	62	1	automating	automate	VERB
spir-13470	62	2	the	the	DET
spir-13470	62	3	audience	audience	NOUN
spir-13470	62	4	commodity	commodity	NOUN
spir-13470	62	5	:	:	PUNCT
spir-13470	62	6	the	the	DET
spir-13470	62	7	unacknowledged	unacknowledged	ADJ
spir-13470	62	8	ancestry	ancestry	NOUN
spir-13470	62	9	of	of	ADP
spir-13470	62	10	programmatic	programmatic	ADJ
spir-13470	62	11	advertising	advertising	NOUN
spir-13470	62	12	.	.	PUNCT
spir-13470	63	1	new	new	ADJ
spir-13470	63	2	media	medium	NOUN
spir-13470	63	3	&	&	CCONJ
spir-13470	63	4	society	society	NOUN
spir-13470	63	5	,	,	PUNCT
spir-13470	63	6	21(11–12	21(11–12	NUM
spir-13470	63	7	)	)	PUNCT
spir-13470	63	8	,	,	PUNCT
spir-13470	63	9	2366	2366	NUM
spir-13470	63	10	–	–	PUNCT
spir-13470	63	11	2385	2385	NUM
spir-13470	63	12	.	.	PUNCT
spir-13470	64	1	nieborg	nieborg	PROPN
spir-13470	64	2	,	,	PUNCT
spir-13470	64	3	d.	d.	PROPN
spir-13470	64	4	b.	b.	PROPN
spir-13470	64	5	,	,	PUNCT
spir-13470	64	6	&	&	CCONJ
spir-13470	64	7	helmond	helmond	PROPN
spir-13470	64	8	,	,	PUNCT
spir-13470	64	9	a.	a.	NOUN
spir-13470	64	10	(	(	PUNCT
spir-13470	64	11	2019	2019	NUM
spir-13470	64	12	)	)	PUNCT
spir-13470	64	13	.	.	PUNCT
spir-13470	65	1	the	the	DET
spir-13470	65	2	political	political	ADJ
spir-13470	65	3	economy	economy	NOUN
spir-13470	65	4	of	of	ADP
spir-13470	65	5	facebook	facebook	PROPN
spir-13470	65	6	’s	’s	PART
spir-13470	65	7	platformization	platformization	NOUN
spir-13470	65	8	in	in	ADP
spir-13470	65	9	the	the	DET
spir-13470	65	10	mobile	mobile	ADJ
spir-13470	65	11	ecosystem	ecosystem	NOUN
spir-13470	65	12	:	:	PUNCT
spir-13470	65	13	facebook	facebook	NOUN
spir-13470	65	14	messenger	messenger	NOUN
spir-13470	65	15	as	as	ADP
spir-13470	65	16	a	a	DET
spir-13470	65	17	platform	platform	NOUN
spir-13470	65	18	instance	instance	NOUN
spir-13470	65	19	.	.	PUNCT
spir-13470	66	1	media	medium	NOUN
spir-13470	66	2	,	,	PUNCT
spir-13470	66	3	culture	culture	NOUN
spir-13470	66	4	&	&	CCONJ
spir-13470	66	5	society	society	PROPN
spir-13470	66	6	,	,	PUNCT
spir-13470	66	7	41(2	41(2	NUM
spir-13470	66	8	)	)	PUNCT
spir-13470	66	9	,	,	PUNCT
spir-13470	66	10	196–218	196–218	NUM
spir-13470	66	11	.	.	PUNCT
spir-13470	66	12	srnicek	srnicek	NOUN
spir-13470	66	13	,	,	PUNCT
spir-13470	66	14	n.	n.	NOUN
spir-13470	66	15	(	(	PUNCT
spir-13470	66	16	2017	2017	NUM
spir-13470	66	17	)	)	PUNCT
spir-13470	66	18	.	.	PUNCT
spir-13470	67	1	platform	platform	NOUN
spir-13470	67	2	capitalism	capitalism	NOUN
spir-13470	67	3	.	.	PUNCT
spir-13470	68	1	polity	polity	NOUN
spir-13470	68	2	.	.	PUNCT
spir-13470	69	1	turow	turow	PROPN
spir-13470	69	2	,	,	PUNCT
spir-13470	69	3	joseph	joseph	PROPN
spir-13470	69	4	.	.	PUNCT
spir-13470	70	1	(	(	PUNCT
spir-13470	70	2	2011	2011	NUM
spir-13470	70	3	)	)	PUNCT
spir-13470	70	4	.	.	PUNCT
spir-13470	71	1	the	the	DET
spir-13470	71	2	daily	daily	ADJ
spir-13470	71	3	you	you	PRON
spir-13470	71	4	:	:	PUNCT
spir-13470	71	5	how	how	SCONJ
spir-13470	71	6	the	the	DET
spir-13470	71	7	new	new	ADJ
spir-13470	71	8	advertising	advertising	NOUN
spir-13470	71	9	industry	industry	NOUN
spir-13470	71	10	is	be	AUX
spir-13470	71	11	defining	define	VERB
spir-13470	71	12	your	your	PRON
spir-13470	71	13	identity	identity	NOUN
spir-13470	71	14	and	and	CCONJ
spir-13470	71	15	your	your	PRON
spir-13470	71	16	worth	worth	NOUN
spir-13470	71	17	.	.	PUNCT
spir-13470	72	1	yale	yale	PROPN
spir-13470	72	2	university	university	PROPN
spir-13470	72	3	press	press	NOUN
spir-13470	72	4	.	.	PUNCT
spir-13470	73	1	van	van	PROPN
spir-13470	73	2	dijck	dijck	PROPN
spir-13470	73	3	,	,	PUNCT
spir-13470	73	4	j.	j.	PROPN
spir-13470	73	5	,	,	PUNCT
spir-13470	73	6	nieborg	nieborg	PROPN
spir-13470	73	7	,	,	PUNCT
spir-13470	73	8	d.	d.	PROPN
spir-13470	73	9	b.	b.	PROPN
spir-13470	73	10	,	,	PUNCT
spir-13470	73	11	&	&	CCONJ
spir-13470	73	12	poell	poell	PROPN
spir-13470	73	13	,	,	PUNCT
spir-13470	73	14	t.	t.	PROPN
spir-13470	73	15	(	(	PUNCT
spir-13470	73	16	2019	2019	NUM
spir-13470	73	17	)	)	PUNCT
spir-13470	73	18	.	.	PUNCT
spir-13470	74	1	reframing	reframe	VERB
spir-13470	74	2	platform	platform	NOUN
spir-13470	74	3	power	power	NOUN
spir-13470	74	4	.	.	PUNCT
spir-13470	75	1	internet	internet	NOUN
spir-13470	75	2	policy	policy	NOUN
spir-13470	75	3	review	review	NOUN
spir-13470	75	4	,	,	PUNCT
spir-13470	75	5	8(2	8(2	NUM
spir-13470	75	6	)	)	PUNCT
spir-13470	75	7	.	.	PUNCT
spir-13470	76	1	https://policyreview.info/articles/analysis/reframing-platformpower	https://policyreview.info/articles/analysis/reframing-platformpower	X