id	sid	tid	token	lemma	pos
spir-13498	1	1	sullivan	sullivan	NOUN
spir-13498	1	2	-	-	PUNCT
spir-13498	1	3	get	get	VERB
spir-13498	1	4	with	with	ADP
spir-13498	1	5	the	the	DET
spir-13498	1	6	program	program	NOUN
spir-13498	1	7	-	-	PUNCT
spir-13498	1	8	get	get	VERB
spir-13498	1	9	with	with	ADP
spir-13498	1	10	the	the	DET
spir-13498	1	11	program	program	NOUN
spir-13498	1	12	selected	select	VERB
spir-13498	1	13	papers	paper	NOUN
spir-13498	1	14	of	of	ADP
spir-13498	1	15	#	#	SYM
spir-13498	1	16	aoir2023	aoir2023	PROPN
spir-13498	1	17	:	:	PUNCT
spir-13498	1	18	the	the	DET
spir-13498	1	19	24th	24th	ADJ
spir-13498	1	20	annual	annual	ADJ
spir-13498	1	21	conference	conference	NOUN
spir-13498	1	22	of	of	ADP
spir-13498	1	23	the	the	DET
spir-13498	1	24	association	association	NOUN
spir-13498	1	25	of	of	ADP
spir-13498	1	26	internet	internet	NOUN
spir-13498	1	27	researchers	researcher	NOUN
spir-13498	1	28	philadelphia	philadelphia	PROPN
spir-13498	1	29	,	,	PUNCT
spir-13498	1	30	pa	pa	PROPN
spir-13498	1	31	,	,	PUNCT
spir-13498	1	32	usa	usa	PROPN
spir-13498	1	33	/	/	SYM
spir-13498	1	34	18	18	NUM
spir-13498	1	35	-	-	SYM
spir-13498	1	36	21	21	NUM
spir-13498	1	37	oct	oct	PROPN
spir-13498	1	38	2023	2023	NUM
spir-13498	1	39	get	get	VERB
spir-13498	1	40	with	with	ADP
spir-13498	1	41	the	the	DET
spir-13498	1	42	program	program	NOUN
spir-13498	1	43	:	:	PUNCT
spir-13498	1	44	programmatic	programmatic	ADJ
spir-13498	1	45	advertising	advertising	NOUN
spir-13498	1	46	and	and	CCONJ
spir-13498	1	47	the	the	DET
spir-13498	1	48	datafication	datafication	NOUN
spir-13498	1	49	of	of	ADP
spir-13498	1	50	podcast	podcast	NOUN
spir-13498	1	51	audiences	audience	NOUN
spir-13498	1	52	john	john	PROPN
spir-13498	1	53	l.	l.	PROPN
spir-13498	1	54	sullivan	sullivan	PROPN
spir-13498	1	55	muhlenberg	muhlenberg	PROPN
spir-13498	1	56	college	college	PROPN
spir-13498	1	57	the	the	DET
spir-13498	1	58	podcasting	podcasting	NOUN
spir-13498	1	59	landscape	landscape	NOUN
spir-13498	1	60	has	have	AUX
spir-13498	1	61	been	be	AUX
spir-13498	1	62	reshaped	reshape	VERB
spir-13498	1	63	in	in	ADP
spir-13498	1	64	the	the	DET
spir-13498	1	65	past	past	ADJ
spir-13498	1	66	several	several	ADJ
spir-13498	1	67	years	year	NOUN
spir-13498	1	68	by	by	ADP
spir-13498	1	69	acquisitions	acquisition	NOUN
spir-13498	1	70	and	and	CCONJ
spir-13498	1	71	mergers	merger	NOUN
spir-13498	1	72	among	among	ADP
spir-13498	1	73	players	player	NOUN
spir-13498	1	74	in	in	ADP
spir-13498	1	75	the	the	DET
spir-13498	1	76	industry	industry	NOUN
spir-13498	1	77	.	.	PUNCT
spir-13498	2	1	major	major	ADJ
spir-13498	2	2	platform	platform	NOUN
spir-13498	2	3	services	service	NOUN
spir-13498	2	4	like	like	ADP
spir-13498	2	5	spotify	spotify	NOUN
spir-13498	2	6	,	,	PUNCT
spir-13498	2	7	siriusxm	siriusxm	PROPN
spir-13498	2	8	,	,	PUNCT
spir-13498	2	9	iheartmedia	iheartmedia	ADV
spir-13498	2	10	,	,	PUNCT
spir-13498	2	11	google	google	NOUN
spir-13498	2	12	,	,	PUNCT
spir-13498	2	13	and	and	CCONJ
spir-13498	2	14	apple	apple	NOUN
spir-13498	2	15	have	have	AUX
spir-13498	2	16	all	all	ADV
spir-13498	2	17	attempted	attempt	VERB
spir-13498	2	18	to	to	PART
spir-13498	2	19	more	more	ADV
spir-13498	2	20	closely	closely	ADV
spir-13498	2	21	bind	bind	VERB
spir-13498	2	22	consumers	consumer	NOUN
spir-13498	2	23	to	to	ADP
spir-13498	2	24	their	their	PRON
spir-13498	2	25	proprietary	proprietary	ADJ
spir-13498	2	26	services	service	NOUN
spir-13498	2	27	,	,	PUNCT
spir-13498	2	28	threatening	threaten	VERB
spir-13498	2	29	the	the	DET
spir-13498	2	30	open	open	ADJ
spir-13498	2	31	architecture	architecture	NOUN
spir-13498	2	32	of	of	ADP
spir-13498	2	33	distribution	distribution	NOUN
spir-13498	2	34	via	via	ADP
spir-13498	2	35	rss	rss	PROPN
spir-13498	2	36	(	(	PUNCT
spir-13498	2	37	morris	morris	PROPN
spir-13498	2	38	,	,	PUNCT
spir-13498	2	39	2021	2021	NUM
spir-13498	2	40	;	;	PUNCT
spir-13498	2	41	sullivan	sullivan	PROPN
spir-13498	2	42	,	,	PUNCT
spir-13498	2	43	2019	2019	NUM
spir-13498	2	44	)	)	PUNCT
spir-13498	2	45	.	.	PUNCT
spir-13498	3	1	while	while	SCONJ
spir-13498	3	2	control	control	NOUN
spir-13498	3	3	and	and	CCONJ
spir-13498	3	4	monetization	monetization	NOUN
spir-13498	3	5	of	of	ADP
spir-13498	3	6	intellectual	intellectual	ADJ
spir-13498	3	7	property	property	NOUN
spir-13498	3	8	is	be	AUX
spir-13498	3	9	one	one	NUM
spir-13498	3	10	key	key	ADJ
spir-13498	3	11	driver	driver	NOUN
spir-13498	3	12	of	of	ADP
spir-13498	3	13	platformization	platformization	NOUN
spir-13498	3	14	in	in	ADP
spir-13498	3	15	podcasting	podcasting	NOUN
spir-13498	3	16	,	,	PUNCT
spir-13498	3	17	another	another	DET
spir-13498	3	18	key	key	ADJ
spir-13498	3	19	institutional	institutional	ADJ
spir-13498	3	20	shift	shift	NOUN
spir-13498	3	21	is	be	AUX
spir-13498	3	22	being	be	AUX
spir-13498	3	23	accelerated	accelerate	VERB
spir-13498	3	24	by	by	ADP
spir-13498	3	25	these	these	DET
spir-13498	3	26	changes	change	NOUN
spir-13498	3	27	:	:	PUNCT
spir-13498	3	28	the	the	DET
spir-13498	3	29	datafication	datafication	NOUN
spir-13498	3	30	of	of	ADP
spir-13498	3	31	the	the	DET
spir-13498	3	32	audience	audience	NOUN
spir-13498	3	33	.	.	PUNCT
spir-13498	4	1	in	in	ADP
spir-13498	4	2	short	short	ADJ
spir-13498	4	3	,	,	PUNCT
spir-13498	4	4	datafication	datafication	NOUN
spir-13498	4	5	involves	involve	VERB
spir-13498	4	6	the	the	DET
spir-13498	4	7	quantification	quantification	NOUN
spir-13498	4	8	of	of	ADP
spir-13498	4	9	human	human	ADJ
spir-13498	4	10	activity	activity	NOUN
spir-13498	4	11	to	to	PART
spir-13498	4	12	enable	enable	VERB
spir-13498	4	13	surveillance	surveillance	NOUN
spir-13498	4	14	,	,	PUNCT
spir-13498	4	15	prediction	prediction	NOUN
spir-13498	4	16	,	,	PUNCT
spir-13498	4	17	and	and	CCONJ
spir-13498	4	18	mass	mass	ADJ
spir-13498	4	19	customization	customization	NOUN
spir-13498	4	20	of	of	ADP
spir-13498	4	21	advertising	advertising	NOUN
spir-13498	4	22	.	.	PUNCT
spir-13498	5	1	the	the	DET
spir-13498	5	2	process	process	NOUN
spir-13498	5	3	of	of	ADP
spir-13498	5	4	audience	audience	NOUN
spir-13498	5	5	datafication	datafication	NOUN
spir-13498	5	6	is	be	AUX
spir-13498	5	7	being	be	AUX
spir-13498	5	8	driven	drive	VERB
spir-13498	5	9	largely	largely	ADV
spir-13498	5	10	by	by	ADP
spir-13498	5	11	platform	platform	NOUN
spir-13498	5	12	services	service	NOUN
spir-13498	5	13	,	,	PUNCT
spir-13498	5	14	which	which	PRON
spir-13498	5	15	leverage	leverage	VERB
spir-13498	5	16	their	their	PRON
spir-13498	5	17	“	"	PUNCT
spir-13498	5	18	privileged	privileged	ADJ
spir-13498	5	19	access	access	NOUN
spir-13498	5	20	”	"	PUNCT
spir-13498	5	21	to	to	ADP
spir-13498	5	22	all	all	DET
spir-13498	5	23	user	user	NOUN
spir-13498	5	24	interactions	interaction	NOUN
spir-13498	5	25	on	on	ADP
spir-13498	5	26	the	the	DET
spir-13498	5	27	platform	platform	NOUN
spir-13498	5	28	to	to	AUX
spir-13498	5	29	both	both	PRON
spir-13498	5	30	extract	extract	VERB
spir-13498	5	31	and	and	CCONJ
spir-13498	5	32	monetize	monetize	VERB
spir-13498	5	33	these	these	DET
spir-13498	5	34	raw	raw	ADJ
spir-13498	5	35	data	datum	NOUN
spir-13498	5	36	(	(	PUNCT
spir-13498	5	37	srnicek	srnicek	NOUN
spir-13498	5	38	,	,	PUNCT
spir-13498	5	39	2016	2016	NUM
spir-13498	5	40	,	,	PUNCT
spir-13498	5	41	p.	p.	NOUN
spir-13498	5	42	44	44	NUM
spir-13498	5	43	)	)	PUNCT
spir-13498	5	44	.	.	PUNCT
spir-13498	6	1	this	this	DET
spir-13498	6	2	drive	drive	NOUN
spir-13498	6	3	to	to	PART
spir-13498	6	4	extract	extract	VERB
spir-13498	6	5	,	,	PUNCT
spir-13498	6	6	sort	sort	NOUN
spir-13498	6	7	,	,	PUNCT
spir-13498	6	8	analyze	analyze	VERB
spir-13498	6	9	and	and	CCONJ
spir-13498	6	10	commodify	commodify	VERB
spir-13498	6	11	user	user	NOUN
spir-13498	6	12	-	-	PUNCT
spir-13498	6	13	generated	generate	VERB
spir-13498	6	14	data	datum	NOUN
spir-13498	6	15	fuels	fuel	VERB
spir-13498	6	16	an	an	DET
spir-13498	6	17	ever	ever	ADV
spir-13498	6	18	-	-	PUNCT
spir-13498	6	19	increasing	increase	VERB
spir-13498	6	20	drive	drive	NOUN
spir-13498	6	21	by	by	ADP
spir-13498	6	22	platforms	platform	NOUN
spir-13498	6	23	to	to	PART
spir-13498	6	24	expand	expand	VERB
spir-13498	6	25	their	their	PRON
spir-13498	6	26	access	access	NOUN
spir-13498	6	27	to	to	ADP
spir-13498	6	28	even	even	ADV
spir-13498	6	29	more	more	ADV
spir-13498	6	30	specific	specific	ADJ
spir-13498	6	31	data	datum	NOUN
spir-13498	6	32	about	about	ADP
spir-13498	6	33	audiences	audience	NOUN
spir-13498	6	34	’	'	PUNCT
spir-13498	6	35	media	medium	NOUN
spir-13498	6	36	consumption	consumption	NOUN
spir-13498	6	37	habits	habit	NOUN
spir-13498	6	38	,	,	PUNCT
spir-13498	6	39	also	also	ADV
spir-13498	6	40	known	know	VERB
spir-13498	6	41	as	as	ADP
spir-13498	6	42	“	"	PUNCT
spir-13498	6	43	surveillance	surveillance	NOUN
spir-13498	6	44	advertising	advertising	NOUN
spir-13498	6	45	”	"	PUNCT
spir-13498	6	46	(	(	PUNCT
spir-13498	6	47	crain	crain	NOUN
spir-13498	6	48	,	,	PUNCT
spir-13498	6	49	2021	2021	NUM
spir-13498	6	50	)	)	PUNCT
spir-13498	6	51	.	.	PUNCT
spir-13498	7	1	in	in	ADP
spir-13498	7	2	this	this	DET
spir-13498	7	3	paper	paper	NOUN
spir-13498	7	4	,	,	PUNCT
spir-13498	7	5	i	i	PRON
spir-13498	7	6	explore	explore	VERB
spir-13498	7	7	one	one	NUM
spir-13498	7	8	significant	significant	ADJ
spir-13498	7	9	impact	impact	NOUN
spir-13498	7	10	of	of	ADP
spir-13498	7	11	widescale	widescale	ADJ
spir-13498	7	12	platformization	platformization	NOUN
spir-13498	7	13	within	within	ADP
spir-13498	7	14	podcasting	podcasting	NOUN
spir-13498	7	15	:	:	PUNCT
spir-13498	7	16	the	the	DET
spir-13498	7	17	emergence	emergence	NOUN
spir-13498	7	18	of	of	ADP
spir-13498	7	19	programmatic	programmatic	ADJ
spir-13498	7	20	advertising	advertising	NOUN
spir-13498	7	21	markets	market	NOUN
spir-13498	7	22	.	.	PUNCT
spir-13498	8	1	by	by	ADP
spir-13498	8	2	essentially	essentially	ADV
spir-13498	8	3	“	"	PUNCT
spir-13498	8	4	listening	listen	VERB
spir-13498	8	5	in	in	ADP
spir-13498	8	6	”	"	PUNCT
spir-13498	8	7	to	to	ADP
spir-13498	8	8	industry	industry	NOUN
spir-13498	8	9	discourses	discourse	NOUN
spir-13498	8	10	(	(	PUNCT
spir-13498	8	11	corrigan	corrigan	NOUN
spir-13498	8	12	,	,	PUNCT
spir-13498	8	13	2018	2018	NUM
spir-13498	8	14	)	)	PUNCT
spir-13498	8	15	about	about	ADP
spir-13498	8	16	podcast	podcast	NOUN
spir-13498	8	17	advertising	advertising	NOUN
spir-13498	8	18	(	(	PUNCT
spir-13498	8	19	in	in	ADP
spir-13498	8	20	podcasts	podcast	NOUN
spir-13498	8	21	and	and	CCONJ
spir-13498	8	22	in	in	ADP
spir-13498	8	23	the	the	DET
spir-13498	8	24	podcast	podcast	NOUN
spir-13498	8	25	upfront	upfront	ADJ
spir-13498	8	26	presentations	presentation	NOUN
spir-13498	8	27	from	from	ADP
spir-13498	8	28	spring	spring	NOUN
spir-13498	8	29	2022	2022	NUM
spir-13498	8	30	)	)	PUNCT
spir-13498	8	31	,	,	PUNCT
spir-13498	8	32	this	this	DET
spir-13498	8	33	essay	essay	NOUN
spir-13498	8	34	outlines	outline	VERB
spir-13498	8	35	the	the	DET
spir-13498	8	36	importance	importance	NOUN
spir-13498	8	37	of	of	ADP
spir-13498	8	38	platform	platform	NOUN
spir-13498	8	39	-	-	PUNCT
spir-13498	8	40	to	to	ADP
spir-13498	8	41	-	-	PUNCT
spir-13498	8	42	platform	platform	NOUN
spir-13498	8	43	data	datum	NOUN
spir-13498	8	44	transactions	transaction	NOUN
spir-13498	8	45	and	and	CCONJ
spir-13498	8	46	highlights	highlight	NOUN
spir-13498	8	47	the	the	DET
spir-13498	8	48	resulting	result	VERB
spir-13498	8	49	shifts	shift	NOUN
spir-13498	8	50	in	in	ADP
spir-13498	8	51	podcasting	podcasting	NOUN
spir-13498	8	52	:	:	PUNCT
spir-13498	8	53	away	away	ADV
spir-13498	8	54	from	from	ADP
spir-13498	8	55	the	the	DET
spir-13498	8	56	intimate	intimate	ADJ
spir-13498	8	57	,	,	PUNCT
spir-13498	8	58	relationship	relationship	NOUN
spir-13498	8	59	-	-	PUNCT
spir-13498	8	60	driven	drive	VERB
spir-13498	8	61	ethos	ethos	NOUN
spir-13498	8	62	of	of	ADP
spir-13498	8	63	the	the	DET
spir-13498	8	64	medium	medium	NOUN
spir-13498	8	65	and	and	CCONJ
spir-13498	8	66	toward	toward	ADP
spir-13498	8	67	a	a	DET
spir-13498	8	68	quantitative	quantitative	ADJ
spir-13498	8	69	,	,	PUNCT
spir-13498	8	70	surveillance	surveillance	NOUN
spir-13498	8	71	-	-	PUNCT
spir-13498	8	72	driven	drive	VERB
spir-13498	8	73	ecosystem	ecosystem	NOUN
spir-13498	8	74	.	.	PUNCT
spir-13498	9	1	programmatic	programmatic	ADJ
spir-13498	9	2	advertising	advertising	NOUN
spir-13498	9	3	in	in	ADP
spir-13498	9	4	podcasting	podcast	VERB
spir-13498	9	5	podcast	podcast	NOUN
spir-13498	9	6	advertising	advertising	NOUN
spir-13498	9	7	has	have	AUX
spir-13498	9	8	developed	develop	VERB
spir-13498	9	9	significantly	significantly	ADV
spir-13498	9	10	since	since	SCONJ
spir-13498	9	11	2015	2015	NUM
spir-13498	9	12	,	,	PUNCT
spir-13498	9	13	with	with	ADP
spir-13498	9	14	companies	company	NOUN
spir-13498	9	15	developing	develop	VERB
spir-13498	9	16	platforms	platform	NOUN
spir-13498	9	17	and	and	CCONJ
spir-13498	9	18	services	service	NOUN
spir-13498	9	19	to	to	PART
spir-13498	9	20	automate	automate	VERB
spir-13498	9	21	the	the	DET
spir-13498	9	22	process	process	NOUN
spir-13498	9	23	of	of	ADP
spir-13498	9	24	buying	buying	NOUN
spir-13498	9	25	and	and	CCONJ
spir-13498	9	26	selling	sell	VERB
spir-13498	9	27	advertising	advertising	NOUN
spir-13498	9	28	across	across	ADP
spir-13498	9	29	a	a	DET
spir-13498	9	30	huge	huge	ADJ
spir-13498	9	31	array	array	NOUN
spir-13498	9	32	of	of	ADP
spir-13498	9	33	shows	show	NOUN
spir-13498	9	34	,	,	PUNCT
spir-13498	9	35	often	often	ADV
spir-13498	9	36	directed	direct	VERB
spir-13498	9	37	by	by	ADP
spir-13498	9	38	ai	ai	ADV
spir-13498	9	39	-	-	PUNCT
spir-13498	9	40	driven	drive	VERB
spir-13498	9	41	algorithms	algorithm	NOUN
spir-13498	9	42	with	with	ADP
spir-13498	9	43	little	little	ADJ
spir-13498	9	44	direct	direct	ADJ
spir-13498	9	45	human	human	ADJ
spir-13498	9	46	intervention	intervention	NOUN
spir-13498	9	47	.	.	PUNCT
spir-13498	10	1	the	the	DET
spir-13498	10	2	key	key	ADJ
spir-13498	10	3	innovation	innovation	NOUN
spir-13498	10	4	in	in	ADP
spir-13498	10	5	podcast	podcast	NOUN
spir-13498	10	6	advertising	advertising	NOUN
spir-13498	10	7	has	have	AUX
spir-13498	10	8	been	be	AUX
spir-13498	10	9	the	the	DET
spir-13498	10	10	suggested	suggest	VERB
spir-13498	10	11	citation	citation	NOUN
spir-13498	10	12	(	(	PUNCT
spir-13498	10	13	apa	apa	PROPN
spir-13498	10	14	):	):	PUNCT
spir-13498	10	15	sullivan	sullivan	PROPN
spir-13498	10	16	,	,	PUNCT
spir-13498	10	17	j.	j.	PROPN
spir-13498	10	18	l.	l.	PROPN
spir-13498	10	19	(	(	PUNCT
spir-13498	10	20	2023	2023	NUM
spir-13498	10	21	,	,	PUNCT
spir-13498	10	22	october	october	PROPN
spir-13498	10	23	)	)	PUNCT
spir-13498	10	24	.	.	PUNCT
spir-13498	11	1	get	get	VERB
spir-13498	11	2	with	with	ADP
spir-13498	11	3	the	the	DET
spir-13498	11	4	program	program	NOUN
spir-13498	11	5	:	:	PUNCT
spir-13498	11	6	programmatic	programmatic	ADJ
spir-13498	11	7	advertising	advertising	NOUN
spir-13498	11	8	and	and	CCONJ
spir-13498	11	9	the	the	DET
spir-13498	11	10	datafication	datafication	NOUN
spir-13498	11	11	of	of	ADP
spir-13498	11	12	podcast	podcast	NOUN
spir-13498	11	13	audiences	audience	NOUN
spir-13498	11	14	.	.	PUNCT
spir-13498	12	1	paper	paper	NOUN
spir-13498	12	2	presented	present	VERB
spir-13498	12	3	at	at	ADP
spir-13498	12	4	aoir2023	aoir2023	PROPN
spir-13498	12	5	:	:	PUNCT
spir-13498	12	6	the	the	DET
spir-13498	12	7	24th	24th	ADJ
spir-13498	12	8	annual	annual	ADJ
spir-13498	12	9	conference	conference	NOUN
spir-13498	12	10	of	of	ADP
spir-13498	12	11	the	the	DET
spir-13498	12	12	association	association	NOUN
spir-13498	12	13	of	of	ADP
spir-13498	12	14	internet	internet	NOUN
spir-13498	12	15	researchers	researcher	NOUN
spir-13498	12	16	.	.	PUNCT
spir-13498	13	1	philadelphia	philadelphia	PROPN
spir-13498	13	2	,	,	PUNCT
spir-13498	13	3	pa	pa	PROPN
spir-13498	13	4	,	,	PUNCT
spir-13498	13	5	usa	usa	PROPN
spir-13498	13	6	:	:	PUNCT
spir-13498	13	7	aoir	aoir	NOUN
spir-13498	13	8	.	.	PUNCT
spir-13498	13	9	retrieved	retrieve	VERB
spir-13498	13	10	from	from	ADP
spir-13498	13	11	http://spir.aoir.org	http://spir.aoir.org	PROPN
spir-13498	13	12	.	.	PUNCT
spir-13498	14	1	emergence	emergence	NOUN
spir-13498	14	2	of	of	ADP
spir-13498	14	3	programmatic	programmatic	ADJ
spir-13498	14	4	advertising	advertising	NOUN
spir-13498	14	5	.	.	PUNCT
spir-13498	15	1	programmatic	programmatic	ADJ
spir-13498	15	2	advertising	advertising	NOUN
spir-13498	15	3	involves	involve	VERB
spir-13498	15	4	“	"	PUNCT
spir-13498	15	5	the	the	DET
spir-13498	15	6	automated	automated	ADJ
spir-13498	15	7	serving	serving	NOUN
spir-13498	15	8	of	of	ADP
spir-13498	15	9	digital	digital	ADJ
spir-13498	15	10	ads	ad	NOUN
spir-13498	15	11	in	in	ADP
spir-13498	15	12	real	real	ADJ
spir-13498	15	13	time	time	NOUN
spir-13498	15	14	based	base	VERB
spir-13498	15	15	on	on	ADP
spir-13498	15	16	individual	individual	ADJ
spir-13498	15	17	ad	ad	NOUN
spir-13498	15	18	impression	impression	NOUN
spir-13498	15	19	opportunities	opportunity	NOUN
spir-13498	15	20	”	"	PUNCT
spir-13498	15	21	(	(	PUNCT
spir-13498	15	22	busch	busch	PROPN
spir-13498	15	23	,	,	PUNCT
spir-13498	15	24	2016	2016	NUM
spir-13498	15	25	,	,	PUNCT
spir-13498	15	26	p.	p.	NOUN
spir-13498	15	27	8)	8)	NUM
spir-13498	15	28	.	.	PUNCT
spir-13498	16	1	in	in	ADP
spir-13498	16	2	essence	essence	NOUN
spir-13498	16	3	,	,	PUNCT
spir-13498	16	4	programmatic	programmatic	ADJ
spir-13498	16	5	approaches	approach	NOUN
spir-13498	16	6	automate	automate	VERB
spir-13498	16	7	the	the	DET
spir-13498	16	8	process	process	NOUN
spir-13498	16	9	of	of	ADP
spir-13498	16	10	buying	buy	VERB
spir-13498	16	11	and	and	CCONJ
spir-13498	16	12	selling	sell	VERB
spir-13498	16	13	digital	digital	ADJ
spir-13498	16	14	advertising	advertising	NOUN
spir-13498	16	15	by	by	ADP
spir-13498	16	16	creating	create	VERB
spir-13498	16	17	ad	ad	NOUN
spir-13498	16	18	“	"	PUNCT
spir-13498	16	19	exchanges	exchange	NOUN
spir-13498	16	20	”	"	PUNCT
spir-13498	16	21	,	,	PUNCT
spir-13498	16	22	or	or	CCONJ
spir-13498	16	23	digital	digital	ADJ
spir-13498	16	24	marketplaces	marketplace	NOUN
spir-13498	16	25	that	that	PRON
spir-13498	16	26	allow	allow	VERB
spir-13498	16	27	publishers	publisher	NOUN
spir-13498	16	28	and	and	CCONJ
spir-13498	16	29	advertisers	advertiser	NOUN
spir-13498	16	30	“	"	PUNCT
spir-13498	16	31	buy	buy	VERB
spir-13498	16	32	and	and	CCONJ
spir-13498	16	33	sell	sell	VERB
spir-13498	16	34	advertising	advertising	NOUN
spir-13498	16	35	space	space	NOUN
spir-13498	16	36	,	,	PUNCT
spir-13498	16	37	often	often	ADV
spir-13498	16	38	through	through	ADP
spir-13498	16	39	real	real	ADJ
spir-13498	16	40	-	-	PUNCT
spir-13498	16	41	time	time	NOUN
spir-13498	16	42	bidding	bidding	NOUN
spir-13498	16	43	,	,	PUNCT
spir-13498	16	44	most	most	ADV
spir-13498	16	45	often	often	ADV
spir-13498	16	46	display	display	VERB
spir-13498	16	47	,	,	PUNCT
spir-13498	16	48	video	video	NOUN
spir-13498	16	49	and	and	CCONJ
spir-13498	16	50	mobile	mobile	ADJ
spir-13498	16	51	ad	ad	NOUN
spir-13498	16	52	inventory	inventory	NOUN
spir-13498	16	53	.	.	PUNCT
spir-13498	17	1	agencies	agency	NOUN
spir-13498	17	2	use	use	VERB
spir-13498	17	3	demand	demand	NOUN
spir-13498	17	4	-	-	PUNCT
spir-13498	17	5	side	side	NOUN
spir-13498	17	6	platforms	platform	NOUN
spir-13498	17	7	(	(	PUNCT
spir-13498	17	8	or	or	CCONJ
spir-13498	17	9	dsps	dsp	NOUN
spir-13498	17	10	)	)	PUNCT
spir-13498	17	11	,	,	PUNCT
spir-13498	17	12	software	software	NOUN
spir-13498	17	13	programs	program	NOUN
spir-13498	17	14	used	use	VERB
spir-13498	17	15	to	to	PART
spir-13498	17	16	purchase	purchase	VERB
spir-13498	17	17	advertising	advertising	NOUN
spir-13498	17	18	in	in	ADP
spir-13498	17	19	an	an	DET
spir-13498	17	20	automated	automate	VERB
spir-13498	17	21	fashion	fashion	NOUN
spir-13498	17	22	,	,	PUNCT
spir-13498	17	23	to	to	PART
spir-13498	17	24	track	track	VERB
spir-13498	17	25	money	money	NOUN
spir-13498	17	26	spent	spend	VERB
spir-13498	17	27	,	,	PUNCT
spir-13498	17	28	ad	ad	NOUN
spir-13498	17	29	prices	price	NOUN
spir-13498	17	30	and	and	CCONJ
spir-13498	17	31	placement	placement	NOUN
spir-13498	17	32	,	,	PUNCT
spir-13498	17	33	audience	audience	NOUN
spir-13498	17	34	data	datum	NOUN
spir-13498	17	35	and	and	CCONJ
spir-13498	17	36	metrics	metric	NOUN
spir-13498	17	37	,	,	PUNCT
spir-13498	17	38	and	and	CCONJ
spir-13498	17	39	targeted	target	VERB
spir-13498	17	40	audiences	audience	NOUN
spir-13498	17	41	”	"	PUNCT
spir-13498	17	42	(	(	PUNCT
spir-13498	17	43	watkins	watkin	NOUN
spir-13498	17	44	,	,	PUNCT
spir-13498	17	45	2019	2019	NUM
spir-13498	17	46	,	,	PUNCT
spir-13498	17	47	p.	p.	NOUN
spir-13498	17	48	13	13	NUM
spir-13498	17	49	)	)	PUNCT
spir-13498	17	50	.	.	PUNCT
spir-13498	18	1	programmatic	programmatic	ADJ
spir-13498	18	2	advertising	advertising	NOUN
spir-13498	18	3	offers	offer	VERB
spir-13498	18	4	a	a	DET
spir-13498	18	5	number	number	NOUN
spir-13498	18	6	of	of	ADP
spir-13498	18	7	advantages	advantage	NOUN
spir-13498	18	8	over	over	ADP
spir-13498	18	9	traditional	traditional	ADJ
spir-13498	18	10	advertising	advertising	NOUN
spir-13498	18	11	in	in	ADP
spir-13498	18	12	the	the	DET
spir-13498	18	13	sense	sense	NOUN
spir-13498	18	14	that	that	SCONJ
spir-13498	18	15	it	it	PRON
spir-13498	18	16	is	be	AUX
spir-13498	18	17	targeted	target	VERB
spir-13498	18	18	to	to	ADP
spir-13498	18	19	specific	specific	ADJ
spir-13498	18	20	consumers	consumer	NOUN
spir-13498	18	21	at	at	ADP
spir-13498	18	22	a	a	DET
spir-13498	18	23	granular	granular	ADJ
spir-13498	18	24	level	level	NOUN
spir-13498	18	25	,	,	PUNCT
spir-13498	18	26	it	it	PRON
spir-13498	18	27	can	can	AUX
spir-13498	18	28	be	be	AUX
spir-13498	18	29	deployed	deploy	VERB
spir-13498	18	30	in	in	ADP
spir-13498	18	31	real	real	ADJ
spir-13498	18	32	time	time	NOUN
spir-13498	18	33	(	(	PUNCT
spir-13498	18	34	e.g.	e.g.	ADV
spir-13498	18	35	,	,	PUNCT
spir-13498	18	36	dynamically	dynamically	ADV
spir-13498	18	37	delivered	deliver	VERB
spir-13498	18	38	to	to	ADP
spir-13498	18	39	a	a	DET
spir-13498	18	40	consumer	consumer	NOUN
spir-13498	18	41	when	when	SCONJ
spir-13498	18	42	they	they	PRON
spir-13498	18	43	access	access	VERB
spir-13498	18	44	a	a	DET
spir-13498	18	45	particular	particular	ADJ
spir-13498	18	46	type	type	NOUN
spir-13498	18	47	of	of	ADP
spir-13498	18	48	digital	digital	ADJ
spir-13498	18	49	content	content	NOUN
spir-13498	18	50	)	)	PUNCT
spir-13498	18	51	,	,	PUNCT
spir-13498	18	52	and	and	CCONJ
spir-13498	18	53	automated	automate	VERB
spir-13498	18	54	via	via	ADP
spir-13498	18	55	algorithms	algorithms	NOUN
spir-13498	18	56	(	(	PUNCT
spir-13498	18	57	busch	busch	PROPN
spir-13498	18	58	,	,	PUNCT
spir-13498	18	59	2016	2016	NUM
spir-13498	18	60	)	)	PUNCT
spir-13498	18	61	.	.	PUNCT
spir-13498	19	1	both	both	PRON
spir-13498	19	2	facebook	facebook	PROPN
spir-13498	19	3	and	and	CCONJ
spir-13498	19	4	google	google	PROPN
spir-13498	19	5	were	be	AUX
spir-13498	19	6	early	early	ADJ
spir-13498	19	7	adopters	adopter	NOUN
spir-13498	19	8	of	of	ADP
spir-13498	19	9	programmatic	programmatic	ADJ
spir-13498	19	10	advertising	advertising	NOUN
spir-13498	19	11	by	by	ADP
spir-13498	19	12	creating	create	VERB
spir-13498	19	13	their	their	PRON
spir-13498	19	14	own	own	ADJ
spir-13498	19	15	“	"	PUNCT
spir-13498	19	16	supply	supply	NOUN
spir-13498	19	17	-	-	PUNCT
spir-13498	19	18	side	side	NOUN
spir-13498	19	19	platforms	platform	NOUN
spir-13498	19	20	”	"	PUNCT
spir-13498	19	21	(	(	PUNCT
spir-13498	19	22	ssps	ssps	PROPN
spir-13498	19	23	)	)	PUNCT
spir-13498	19	24	of	of	ADP
spir-13498	19	25	user	user	NOUN
spir-13498	19	26	-	-	PUNCT
spir-13498	19	27	generated	generate	VERB
spir-13498	19	28	content	content	NOUN
spir-13498	19	29	,	,	PUNCT
spir-13498	19	30	which	which	PRON
spir-13498	19	31	were	be	AUX
spir-13498	19	32	then	then	ADV
spir-13498	19	33	matched	match	VERB
spir-13498	19	34	with	with	ADP
spir-13498	19	35	dsps	dsp	NOUN
spir-13498	19	36	that	that	PRON
spir-13498	19	37	enabled	enable	VERB
spir-13498	19	38	advertisers	advertiser	NOUN
spir-13498	19	39	to	to	PART
spir-13498	19	40	upload	upload	VERB
spir-13498	19	41	their	their	PRON
spir-13498	19	42	ad	ad	NOUN
spir-13498	19	43	messages	message	NOUN
spir-13498	19	44	intended	intend	VERB
spir-13498	19	45	for	for	ADP
spir-13498	19	46	specific	specific	ADJ
spir-13498	19	47	consumer	consumer	NOUN
spir-13498	19	48	targets	target	NOUN
spir-13498	19	49	.	.	PUNCT
spir-13498	20	1	algorithms	algorithm	NOUN
spir-13498	20	2	then	then	ADV
spir-13498	20	3	place	place	VERB
spir-13498	20	4	ads	ad	NOUN
spir-13498	20	5	in	in	ADP
spir-13498	20	6	front	front	NOUN
spir-13498	20	7	of	of	ADP
spir-13498	20	8	specific	specific	ADJ
spir-13498	20	9	consumers	consumer	NOUN
spir-13498	20	10	in	in	ADP
spir-13498	20	11	real	real	ADJ
spir-13498	20	12	time	time	NOUN
spir-13498	20	13	,	,	PUNCT
spir-13498	20	14	either	either	CCONJ
spir-13498	20	15	as	as	ADP
spir-13498	20	16	the	the	DET
spir-13498	20	17	result	result	NOUN
spir-13498	20	18	of	of	ADP
spir-13498	20	19	specific	specific	ADJ
spir-13498	20	20	text	text	NOUN
spir-13498	20	21	or	or	CCONJ
spir-13498	20	22	keyword	keyword	NOUN
spir-13498	20	23	markers	marker	NOUN
spir-13498	20	24	(	(	PUNCT
spir-13498	20	25	called	call	VERB
spir-13498	20	26	“	"	PUNCT
spir-13498	20	27	prospecting	prospect	VERB
spir-13498	20	28	”	"	PUNCT
spir-13498	20	29	)	)	PUNCT
spir-13498	20	30	or	or	CCONJ
spir-13498	20	31	when	when	SCONJ
spir-13498	20	32	a	a	DET
spir-13498	20	33	specific	specific	ADJ
spir-13498	20	34	consumer	consumer	NOUN
spir-13498	20	35	demographic	demographic	NOUN
spir-13498	20	36	is	be	AUX
spir-13498	20	37	identified	identify	VERB
spir-13498	20	38	by	by	ADP
spir-13498	20	39	the	the	DET
spir-13498	20	40	ssp	ssp	NOUN
spir-13498	20	41	(	(	PUNCT
spir-13498	20	42	called	call	VERB
spir-13498	20	43	“	"	PUNCT
spir-13498	20	44	retargeting	retargeting	NOUN
spir-13498	20	45	”	"	PUNCT
spir-13498	20	46	)	)	PUNCT
spir-13498	20	47	(	(	PUNCT
spir-13498	20	48	mills	mill	NOUN
spir-13498	20	49	et	et	NOUN
spir-13498	20	50	al	al	PROPN
spir-13498	20	51	.	.	PROPN
spir-13498	20	52	,	,	PUNCT
spir-13498	20	53	2019	2019	NUM
spir-13498	20	54	)	)	PUNCT
spir-13498	20	55	.	.	PUNCT
spir-13498	21	1	for	for	ADP
spir-13498	21	2	podcasting	podcasting	NOUN
spir-13498	21	3	,	,	PUNCT
spir-13498	21	4	the	the	DET
spir-13498	21	5	introduction	introduction	NOUN
spir-13498	21	6	of	of	ADP
spir-13498	21	7	programmatic	programmatic	ADJ
spir-13498	21	8	advertising	advertising	NOUN
spir-13498	21	9	has	have	AUX
spir-13498	21	10	meant	mean	VERB
spir-13498	21	11	that	that	SCONJ
spir-13498	21	12	creators	creator	NOUN
spir-13498	21	13	and	and	CCONJ
spir-13498	21	14	publishers	publisher	NOUN
spir-13498	21	15	can	can	AUX
spir-13498	21	16	provide	provide	VERB
spir-13498	21	17	their	their	PRON
spir-13498	21	18	content	content	NOUN
spir-13498	21	19	or	or	CCONJ
spir-13498	21	20	rss	rss	VERB
spir-13498	21	21	feed	feed	NOUN
spir-13498	21	22	to	to	ADP
spir-13498	21	23	an	an	DET
spir-13498	21	24	ssp	ssp	NOUN
spir-13498	21	25	and	and	CCONJ
spir-13498	21	26	make	make	VERB
spir-13498	21	27	that	that	DET
spir-13498	21	28	content	content	NOUN
spir-13498	21	29	available	available	ADJ
spir-13498	21	30	to	to	ADP
spir-13498	21	31	any	any	DET
spir-13498	21	32	dsp	dsp	NOUN
spir-13498	21	33	that	that	PRON
spir-13498	21	34	would	would	AUX
spir-13498	21	35	like	like	VERB
spir-13498	21	36	to	to	PART
spir-13498	21	37	run	run	VERB
spir-13498	21	38	an	an	DET
spir-13498	21	39	audio	audio	ADJ
spir-13498	21	40	advertisement	advertisement	NOUN
spir-13498	21	41	within	within	ADP
spir-13498	21	42	their	their	PRON
spir-13498	21	43	podcast	podcast	NOUN
spir-13498	21	44	.	.	PUNCT
spir-13498	22	1	the	the	DET
spir-13498	22	2	key	key	ADJ
spir-13498	22	3	element	element	NOUN
spir-13498	22	4	to	to	ADP
spir-13498	22	5	the	the	DET
spir-13498	22	6	success	success	NOUN
spir-13498	22	7	of	of	ADP
spir-13498	22	8	this	this	PRON
spir-13498	22	9	“	"	PUNCT
spir-13498	22	10	just	just	ADV
spir-13498	22	11	in	in	ADP
spir-13498	22	12	time	time	NOUN
spir-13498	22	13	”	"	PUNCT
spir-13498	22	14	advertising	advertising	NOUN
spir-13498	22	15	strategy	strategy	NOUN
spir-13498	22	16	is	be	AUX
spir-13498	22	17	the	the	DET
spir-13498	22	18	deployment	deployment	NOUN
spir-13498	22	19	of	of	ADP
spir-13498	22	20	dynamic	dynamic	ADJ
spir-13498	22	21	advertising	advertising	NOUN
spir-13498	22	22	insertion	insertion	NOUN
spir-13498	22	23	(	(	PUNCT
spir-13498	22	24	dai	dai	PROPN
spir-13498	22	25	)	)	PUNCT
spir-13498	22	26	.	.	PUNCT
spir-13498	23	1	a	a	DET
spir-13498	23	2	dynamically	dynamically	ADV
spir-13498	23	3	inserted	insert	VERB
spir-13498	23	4	ad	ad	NOUN
spir-13498	23	5	is	be	AUX
spir-13498	23	6	“	"	PUNCT
spir-13498	23	7	piece	piece	NOUN
spir-13498	23	8	of	of	ADP
spir-13498	23	9	audio	audio	NOUN
spir-13498	23	10	(	(	PUNCT
spir-13498	23	11	referred	refer	VERB
spir-13498	23	12	to	to	ADP
spir-13498	23	13	as	as	ADP
spir-13498	23	14	the	the	DET
spir-13498	23	15	‘	'	PUNCT
spir-13498	23	16	creative	creative	ADJ
spir-13498	23	17	’	'	PUNCT
spir-13498	23	18	from	from	ADP
spir-13498	23	19	here	here	ADV
spir-13498	23	20	)	)	PUNCT
spir-13498	23	21	that	that	PRON
spir-13498	23	22	is	be	AUX
spir-13498	23	23	recorded	record	VERB
spir-13498	23	24	and	and	CCONJ
spir-13498	23	25	produced	produce	VERB
spir-13498	23	26	separately	separately	ADV
spir-13498	23	27	from	from	ADP
spir-13498	23	28	a	a	DET
spir-13498	23	29	podcast	podcast	NOUN
spir-13498	23	30	episode	episode	NOUN
spir-13498	23	31	.	.	PUNCT
spir-13498	24	1	the	the	DET
spir-13498	24	2	creative	creative	ADJ
spir-13498	24	3	is	be	AUX
spir-13498	24	4	‘	'	PUNCT
spir-13498	24	5	stitched	stitch	VERB
spir-13498	24	6	’	'	PUNCT
spir-13498	24	7	into	into	ADP
spir-13498	24	8	the	the	DET
spir-13498	24	9	podcast	podcast	NOUN
spir-13498	24	10	episode	episode	NOUN
spir-13498	24	11	file	file	NOUN
spir-13498	24	12	at	at	ADP
spir-13498	24	13	the	the	DET
spir-13498	24	14	time	time	NOUN
spir-13498	24	15	of	of	ADP
spir-13498	24	16	download	download	NOUN
spir-13498	24	17	when	when	SCONJ
spir-13498	24	18	the	the	DET
spir-13498	24	19	ad	ad	NOUN
spir-13498	24	20	targeting	target	VERB
spir-13498	24	21	conditions	condition	NOUN
spir-13498	24	22	are	be	AUX
spir-13498	24	23	met	meet	VERB
spir-13498	24	24	”	"	PUNCT
spir-13498	24	25	(	(	PUNCT
spir-13498	24	26	resler	resler	NOUN
spir-13498	24	27	,	,	PUNCT
spir-13498	24	28	2020	2020	NUM
spir-13498	24	29	)	)	PUNCT
spir-13498	24	30	.	.	PUNCT
spir-13498	25	1	dai	dai	PROPN
spir-13498	25	2	enables	enable	VERB
spir-13498	25	3	a	a	DET
spir-13498	25	4	whole	whole	ADJ
spir-13498	25	5	new	new	ADJ
spir-13498	25	6	range	range	NOUN
spir-13498	25	7	of	of	ADP
spir-13498	25	8	capabilities	capability	NOUN
spir-13498	25	9	for	for	ADP
spir-13498	25	10	podcast	podcast	NOUN
spir-13498	25	11	advertising	advertising	NOUN
spir-13498	25	12	,	,	PUNCT
spir-13498	25	13	such	such	ADJ
spir-13498	25	14	as	as	ADP
spir-13498	25	15	the	the	DET
spir-13498	25	16	ability	ability	NOUN
spir-13498	25	17	to	to	PART
spir-13498	25	18	place	place	VERB
spir-13498	25	19	advertisements	advertisement	NOUN
spir-13498	25	20	instantly	instantly	ADV
spir-13498	25	21	across	across	ADP
spir-13498	25	22	hundreds	hundred	NOUN
spir-13498	25	23	or	or	CCONJ
spir-13498	25	24	thousands	thousand	NOUN
spir-13498	25	25	of	of	ADP
spir-13498	25	26	podcast	podcast	NOUN
spir-13498	25	27	episodes	episode	NOUN
spir-13498	25	28	,	,	PUNCT
spir-13498	25	29	to	to	PART
spir-13498	25	30	place	place	VERB
spir-13498	25	31	limits	limit	NOUN
spir-13498	25	32	or	or	CCONJ
spir-13498	25	33	caps	cap	NOUN
spir-13498	25	34	on	on	ADP
spir-13498	25	35	either	either	CCONJ
spir-13498	25	36	the	the	DET
spir-13498	25	37	time	time	NOUN
spir-13498	25	38	range	range	NOUN
spir-13498	25	39	for	for	ADP
spir-13498	25	40	a	a	DET
spir-13498	25	41	particular	particular	ADJ
spir-13498	25	42	campaign	campaign	NOUN
spir-13498	25	43	(	(	PUNCT
spir-13498	25	44	30	30	NUM
spir-13498	25	45	days	day	NOUN
spir-13498	25	46	long	long	ADV
spir-13498	25	47	,	,	PUNCT
spir-13498	25	48	for	for	ADP
spir-13498	25	49	example	example	NOUN
spir-13498	25	50	)	)	PUNCT
spir-13498	25	51	or	or	CCONJ
spir-13498	25	52	the	the	DET
spir-13498	25	53	number	number	NOUN
spir-13498	25	54	of	of	ADP
spir-13498	25	55	times	time	NOUN
spir-13498	25	56	the	the	DET
spir-13498	25	57	ad	ad	NOUN
spir-13498	25	58	is	be	AUX
spir-13498	25	59	played	play	VERB
spir-13498	25	60	(	(	PUNCT
spir-13498	25	61	to	to	PART
spir-13498	25	62	reduce	reduce	VERB
spir-13498	25	63	advertising	advertising	NOUN
spir-13498	25	64	load	load	NOUN
spir-13498	25	65	on	on	ADP
spir-13498	25	66	listeners	listener	NOUN
spir-13498	25	67	)	)	PUNCT
spir-13498	25	68	,	,	PUNCT
spir-13498	25	69	or	or	CCONJ
spir-13498	25	70	even	even	ADV
spir-13498	25	71	to	to	PART
spir-13498	25	72	offer	offer	VERB
spir-13498	25	73	slightly	slightly	ADV
spir-13498	25	74	different	different	ADJ
spir-13498	25	75	versions	version	NOUN
spir-13498	25	76	of	of	ADP
spir-13498	25	77	the	the	DET
spir-13498	25	78	same	same	ADJ
spir-13498	25	79	campaign	campaign	NOUN
spir-13498	25	80	to	to	ADP
spir-13498	25	81	the	the	DET
spir-13498	25	82	same	same	ADJ
spir-13498	25	83	listener	listener	NOUN
spir-13498	25	84	across	across	ADP
spir-13498	25	85	multiple	multiple	ADJ
spir-13498	25	86	podcasts	podcast	NOUN
spir-13498	25	87	(	(	PUNCT
spir-13498	25	88	barletta	barletta	PROPN
spir-13498	25	89	,	,	PUNCT
spir-13498	25	90	2022	2022	NUM
spir-13498	25	91	)	)	PUNCT
spir-13498	25	92	.	.	PUNCT
spir-13498	26	1	programmatic	programmatic	ADJ
spir-13498	26	2	consequences	consequence	NOUN
spir-13498	26	3	in	in	ADP
spir-13498	26	4	podcasting	podcast	VERB
spir-13498	26	5	:	:	PUNCT
spir-13498	26	6	centralization	centralization	NOUN
spir-13498	26	7	,	,	PUNCT
spir-13498	26	8	surveillance	surveillance	NOUN
spir-13498	26	9	,	,	PUNCT
spir-13498	26	10	and	and	CCONJ
spir-13498	26	11	brand	brand	NOUN
spir-13498	26	12	safety	safety	NOUN
spir-13498	26	13	programmatic	programmatic	ADJ
spir-13498	26	14	advertising	advertising	NOUN
spir-13498	26	15	and	and	CCONJ
spir-13498	26	16	dai	dai	PROPN
spir-13498	26	17	are	be	AUX
spir-13498	26	18	placing	place	VERB
spir-13498	26	19	the	the	DET
spir-13498	26	20	platforms	platform	NOUN
spir-13498	26	21	at	at	ADP
spir-13498	26	22	the	the	DET
spir-13498	26	23	strategic	strategic	ADJ
spir-13498	26	24	center	center	NOUN
spir-13498	26	25	of	of	ADP
spir-13498	26	26	the	the	DET
spir-13498	26	27	industry	industry	NOUN
spir-13498	26	28	because	because	SCONJ
spir-13498	26	29	these	these	DET
spir-13498	26	30	players	player	NOUN
spir-13498	26	31	have	have	VERB
spir-13498	26	32	access	access	NOUN
spir-13498	26	33	to	to	ADP
spir-13498	26	34	vast	vast	ADJ
spir-13498	26	35	quantities	quantity	NOUN
spir-13498	26	36	of	of	ADP
spir-13498	26	37	audio	audio	ADJ
spir-13498	26	38	content	content	NOUN
spir-13498	26	39	(	(	PUNCT
spir-13498	26	40	“	"	PUNCT
spir-13498	26	41	inventory	inventory	NOUN
spir-13498	26	42	”	"	PUNCT
spir-13498	26	43	)	)	PUNCT
spir-13498	26	44	that	that	SCONJ
spir-13498	26	45	they	they	PRON
spir-13498	26	46	have	have	AUX
spir-13498	26	47	made	make	VERB
spir-13498	26	48	available	available	ADJ
spir-13498	26	49	for	for	ADP
spir-13498	26	50	programmatic	programmatic	ADJ
spir-13498	26	51	advertisers	advertiser	NOUN
spir-13498	26	52	.	.	PUNCT
spir-13498	27	1	despite	despite	SCONJ
spir-13498	27	2	the	the	DET
spir-13498	27	3	convenience	convenience	NOUN
spir-13498	27	4	and	and	CCONJ
spir-13498	27	5	the	the	DET
spir-13498	27	6	scalability	scalability	NOUN
spir-13498	27	7	of	of	ADP
spir-13498	27	8	programmatic	programmatic	ADJ
spir-13498	27	9	advertising	advertising	NOUN
spir-13498	27	10	,	,	PUNCT
spir-13498	27	11	however	however	ADV
spir-13498	27	12	,	,	PUNCT
spir-13498	27	13	some	some	PRON
spir-13498	27	14	in	in	ADP
spir-13498	27	15	the	the	DET
spir-13498	27	16	industry	industry	NOUN
spir-13498	27	17	are	be	AUX
spir-13498	27	18	worried	worried	ADJ
spir-13498	27	19	that	that	SCONJ
spir-13498	27	20	the	the	DET
spir-13498	27	21	relentless	relentless	ADJ
spir-13498	27	22	monetization	monetization	NOUN
spir-13498	27	23	of	of	ADP
spir-13498	27	24	podcasts	podcast	NOUN
spir-13498	27	25	will	will	AUX
spir-13498	27	26	lead	lead	VERB
spir-13498	27	27	to	to	ADP
spir-13498	27	28	more	more	ADJ
spir-13498	27	29	ad	ad	NOUN
spir-13498	27	30	“	"	PUNCT
spir-13498	27	31	clutter	clutter	NOUN
spir-13498	27	32	”	"	PUNCT
spir-13498	27	33	,	,	PUNCT
spir-13498	27	34	higher	high	ADJ
spir-13498	27	35	ad	ad	NOUN
spir-13498	27	36	loads	load	NOUN
spir-13498	27	37	for	for	ADP
spir-13498	27	38	consumers	consumer	NOUN
spir-13498	27	39	,	,	PUNCT
spir-13498	27	40	and	and	CCONJ
spir-13498	27	41	lower	low	ADJ
spir-13498	27	42	quality	quality	NOUN
spir-13498	27	43	ads	ad	NOUN
spir-13498	27	44	similar	similar	ADJ
spir-13498	27	45	to	to	ADP
spir-13498	27	46	those	those	PRON
spir-13498	27	47	found	find	VERB
spir-13498	27	48	on	on	ADP
spir-13498	27	49	commercial	commercial	ADJ
spir-13498	27	50	broadcast	broadcast	NOUN
spir-13498	27	51	radio	radio	NOUN
spir-13498	27	52	(	(	PUNCT
spir-13498	27	53	guaglione	guaglione	NOUN
spir-13498	27	54	,	,	PUNCT
spir-13498	27	55	2022	2022	NUM
spir-13498	27	56	)	)	PUNCT
spir-13498	27	57	.	.	PUNCT
spir-13498	28	1	along	along	ADP
spir-13498	28	2	with	with	ADP
spir-13498	28	3	the	the	DET
spir-13498	28	4	industry	industry	NOUN
spir-13498	28	5	concerns	concern	NOUN
spir-13498	28	6	,	,	PUNCT
spir-13498	28	7	there	there	PRON
spir-13498	28	8	are	be	VERB
spir-13498	28	9	consumer	consumer	NOUN
spir-13498	28	10	concerns	concern	NOUN
spir-13498	28	11	as	as	ADV
spir-13498	28	12	well	well	ADV
spir-13498	28	13	,	,	PUNCT
spir-13498	28	14	especially	especially	ADV
spir-13498	28	15	since	since	SCONJ
spir-13498	28	16	the	the	DET
spir-13498	28	17	dynamic	dynamic	ADJ
spir-13498	28	18	ad	ad	NOUN
spir-13498	28	19	insertion	insertion	NOUN
spir-13498	28	20	process	process	NOUN
spir-13498	28	21	requires	require	VERB
spir-13498	28	22	extensive	extensive	ADJ
spir-13498	28	23	surveillance	surveillance	NOUN
spir-13498	28	24	of	of	ADP
spir-13498	28	25	listener	listener	NOUN
spir-13498	28	26	behavior	behavior	NOUN
spir-13498	28	27	,	,	PUNCT
spir-13498	28	28	such	such	ADJ
spir-13498	28	29	as	as	ADP
spir-13498	28	30	tracking	track	VERB
spir-13498	28	31	ip	ip	DET
spir-13498	28	32	addresses	address	NOUN
spir-13498	28	33	,	,	PUNCT
spir-13498	28	34	app	app	NOUN
spir-13498	28	35	usage	usage	NOUN
spir-13498	28	36	,	,	PUNCT
spir-13498	28	37	and	and	CCONJ
spir-13498	28	38	listening	listen	VERB
spir-13498	28	39	of	of	ADP
spir-13498	28	40	specific	specific	ADJ
spir-13498	28	41	podcasts	podcast	NOUN
spir-13498	28	42	and	and	CCONJ
spir-13498	28	43	moments	moment	NOUN
spir-13498	28	44	within	within	ADP
spir-13498	28	45	those	those	DET
spir-13498	28	46	podcasts	podcast	NOUN
spir-13498	28	47	.	.	PUNCT
spir-13498	29	1	these	these	DET
spir-13498	29	2	all	all	PRON
spir-13498	29	3	hold	hold	VERB
spir-13498	29	4	the	the	DET
spir-13498	29	5	potential	potential	NOUN
spir-13498	29	6	to	to	PART
spir-13498	29	7	disrupt	disrupt	VERB
spir-13498	29	8	the	the	DET
spir-13498	29	9	experience	experience	NOUN
spir-13498	29	10	of	of	ADP
spir-13498	29	11	intimacy	intimacy	NOUN
spir-13498	29	12	and	and	CCONJ
spir-13498	29	13	trust	trust	NOUN
spir-13498	29	14	between	between	ADP
spir-13498	29	15	the	the	DET
spir-13498	29	16	podcaster	podcaster	NOUN
spir-13498	29	17	and	and	CCONJ
spir-13498	29	18	the	the	DET
spir-13498	29	19	audience	audience	NOUN
spir-13498	29	20	.	.	PUNCT
spir-13498	30	1	programmatic	programmatic	ADJ
spir-13498	30	2	approaches	approach	NOUN
spir-13498	30	3	have	have	VERB
spir-13498	30	4	the	the	DET
spir-13498	30	5	potential	potential	NOUN
spir-13498	30	6	to	to	PART
spir-13498	30	7	indirectly	indirectly	ADV
spir-13498	30	8	alter	alter	VERB
spir-13498	30	9	or	or	CCONJ
spir-13498	30	10	censor	censor	VERB
spir-13498	30	11	forms	form	NOUN
spir-13498	30	12	of	of	ADP
spir-13498	30	13	creative	creative	ADJ
spir-13498	30	14	production	production	NOUN
spir-13498	30	15	as	as	ADV
spir-13498	30	16	well	well	ADV
spir-13498	30	17	.	.	PUNCT
spir-13498	31	1	since	since	SCONJ
spir-13498	31	2	programmatic	programmatic	ADJ
spir-13498	31	3	advertisers	advertiser	NOUN
spir-13498	31	4	no	no	ADV
spir-13498	31	5	longer	long	ADV
spir-13498	31	6	have	have	VERB
spir-13498	31	7	a	a	DET
spir-13498	31	8	personal	personal	ADJ
spir-13498	31	9	connection	connection	NOUN
spir-13498	31	10	with	with	ADP
spir-13498	31	11	the	the	DET
spir-13498	31	12	individual	individual	ADJ
spir-13498	31	13	podcaster	podcaster	NOUN
spir-13498	31	14	(	(	PUNCT
spir-13498	31	15	and	and	CCONJ
spir-13498	31	16	indeed	indeed	ADV
spir-13498	31	17	may	may	AUX
spir-13498	31	18	be	be	AUX
spir-13498	31	19	wholly	wholly	ADV
spir-13498	31	20	unfamiliar	unfamiliar	ADJ
spir-13498	31	21	with	with	ADP
spir-13498	31	22	the	the	DET
spir-13498	31	23	content	content	NOUN
spir-13498	31	24	of	of	ADP
spir-13498	31	25	their	their	PRON
spir-13498	31	26	show	show	NOUN
spir-13498	31	27	)	)	PUNCT
spir-13498	31	28	,	,	PUNCT
spir-13498	31	29	buying	buy	VERB
spir-13498	31	30	ad	ad	NOUN
spir-13498	31	31	impressions	impression	NOUN
spir-13498	31	32	in	in	ADP
spir-13498	31	33	bulk	bulk	NOUN
spir-13498	31	34	via	via	ADP
spir-13498	31	35	a	a	DET
spir-13498	31	36	dsp	dsp	NOUN
spir-13498	31	37	may	may	AUX
spir-13498	31	38	result	result	VERB
spir-13498	31	39	in	in	ADP
spir-13498	31	40	some	some	DET
spir-13498	31	41	advertisements	advertisement	NOUN
spir-13498	31	42	placed	place	VERB
spir-13498	31	43	opposite	opposite	ADJ
spir-13498	31	44	“	"	PUNCT
spir-13498	31	45	controversial	controversial	ADJ
spir-13498	31	46	”	"	PUNCT
spir-13498	31	47	content	content	NOUN
spir-13498	31	48	.	.	PUNCT
spir-13498	32	1	this	this	PRON
spir-13498	32	2	creates	create	VERB
spir-13498	32	3	a	a	DET
spir-13498	32	4	concern	concern	NOUN
spir-13498	32	5	for	for	ADP
spir-13498	32	6	what	what	PRON
spir-13498	32	7	advertisers	advertiser	NOUN
spir-13498	32	8	call	call	VERB
spir-13498	32	9	brand	brand	NOUN
spir-13498	32	10	safety	safety	NOUN
spir-13498	32	11	.	.	PUNCT
spir-13498	33	1	as	as	SCONJ
spir-13498	33	2	bishop	bishop	PROPN
spir-13498	33	3	explores	explore	NOUN
spir-13498	33	4	in	in	ADP
spir-13498	33	5	her	her	PRON
spir-13498	33	6	analysis	analysis	NOUN
spir-13498	33	7	of	of	ADP
spir-13498	33	8	social	social	ADJ
spir-13498	33	9	media	medium	NOUN
spir-13498	33	10	influencer	influencer	NOUN
spir-13498	33	11	tools	tool	NOUN
spir-13498	33	12	on	on	ADP
spir-13498	33	13	sites	site	NOUN
spir-13498	33	14	like	like	ADP
spir-13498	33	15	facebook	facebook	PROPN
spir-13498	33	16	and	and	CCONJ
spir-13498	33	17	instagram	instagram	PROPN
spir-13498	33	18	,	,	PUNCT
spir-13498	33	19	brand	brand	NOUN
spir-13498	33	20	safety	safety	NOUN
spir-13498	33	21	refers	refer	VERB
spir-13498	33	22	to	to	ADP
spir-13498	33	23	“	"	PUNCT
spir-13498	33	24	a	a	DET
spir-13498	33	25	positive	positive	ADJ
spir-13498	33	26	reproduction	reproduction	NOUN
spir-13498	33	27	of	of	ADP
spir-13498	33	28	a	a	DET
spir-13498	33	29	brand	brand	NOUN
spir-13498	33	30	’s	’s	PART
spir-13498	33	31	ideals	ideal	NOUN
spir-13498	33	32	,	,	PUNCT
spir-13498	33	33	an	an	DET
spir-13498	33	34	avoidance	avoidance	NOUN
spir-13498	33	35	of	of	ADP
spir-13498	33	36	controversy	controversy	NOUN
spir-13498	33	37	,	,	PUNCT
spir-13498	33	38	and	and	CCONJ
spir-13498	33	39	a	a	DET
spir-13498	33	40	circumvention	circumvention	NOUN
spir-13498	33	41	of	of	ADP
spir-13498	33	42	sex	sex	NOUN
spir-13498	33	43	,	,	PUNCT
spir-13498	33	44	violence	violence	NOUN
spir-13498	33	45	,	,	PUNCT
spir-13498	33	46	and	and	CCONJ
spir-13498	33	47	profanity	profanity	NOUN
spir-13498	33	48	”	"	PUNCT
spir-13498	33	49	(	(	PUNCT
spir-13498	33	50	bishop	bishop	NOUN
spir-13498	33	51	,	,	PUNCT
spir-13498	33	52	2021	2021	NUM
spir-13498	33	53	,	,	PUNCT
spir-13498	33	54	p.	p.	NOUN
spir-13498	33	55	4	4	NUM
spir-13498	33	56	)	)	PUNCT
spir-13498	33	57	.	.	PUNCT
spir-13498	34	1	much	much	ADV
spir-13498	34	2	like	like	ADP
spir-13498	34	3	the	the	DET
spir-13498	34	4	social	social	ADJ
spir-13498	34	5	media	media	NOUN
spir-13498	34	6	influencers	influencer	NOUN
spir-13498	34	7	discussed	discuss	VERB
spir-13498	34	8	by	by	ADP
spir-13498	34	9	bishop	bishop	PROPN
spir-13498	34	10	,	,	PUNCT
spir-13498	34	11	podcast	podcast	NOUN
spir-13498	34	12	advertisers	advertiser	NOUN
spir-13498	34	13	have	have	AUX
spir-13498	34	14	also	also	ADV
spir-13498	34	15	recently	recently	ADV
spir-13498	34	16	expressed	express	VERB
spir-13498	34	17	concern	concern	NOUN
spir-13498	34	18	about	about	ADP
spir-13498	34	19	their	their	PRON
spir-13498	34	20	ability	ability	NOUN
spir-13498	34	21	to	to	PART
spir-13498	34	22	avoid	avoid	VERB
spir-13498	34	23	controversial	controversial	ADJ
spir-13498	34	24	content	content	NOUN
spir-13498	34	25	as	as	ADP
spir-13498	34	26	an	an	DET
spir-13498	34	27	environment	environment	NOUN
spir-13498	34	28	for	for	ADP
spir-13498	34	29	their	their	PRON
spir-13498	34	30	programmatic	programmatic	ADJ
spir-13498	34	31	ad	ad	NOUN
spir-13498	34	32	buys	buy	NOUN
spir-13498	34	33	.	.	PUNCT
spir-13498	35	1	this	this	PRON
spir-13498	35	2	has	have	AUX
spir-13498	35	3	fueled	fuel	VERB
spir-13498	35	4	heavy	heavy	ADJ
spir-13498	35	5	industry	industry	NOUN
spir-13498	35	6	investment	investment	NOUN
spir-13498	35	7	in	in	ADP
spir-13498	35	8	ai	ai	ADJ
spir-13498	35	9	-	-	PUNCT
spir-13498	35	10	driven	drive	VERB
spir-13498	35	11	language	language	NOUN
spir-13498	35	12	processing	processing	NOUN
spir-13498	35	13	technology	technology	NOUN
spir-13498	35	14	for	for	ADP
spir-13498	35	15	actively	actively	ADV
spir-13498	35	16	scanning	scan	VERB
spir-13498	35	17	podcast	podcast	NOUN
spir-13498	35	18	content	content	NOUN
spir-13498	35	19	for	for	ADP
spir-13498	35	20	objectionable	objectionable	ADJ
spir-13498	35	21	words	word	NOUN
spir-13498	35	22	,	,	PUNCT
spir-13498	35	23	topics	topic	NOUN
spir-13498	35	24	,	,	PUNCT
spir-13498	35	25	and	and	CCONJ
spir-13498	35	26	issues	issue	NOUN
spir-13498	35	27	,	,	PUNCT
spir-13498	35	28	essentially	essentially	ADV
spir-13498	35	29	expanding	expand	VERB
spir-13498	35	30	the	the	DET
spir-13498	35	31	scope	scope	NOUN
spir-13498	35	32	of	of	ADP
spir-13498	35	33	industry	industry	NOUN
spir-13498	35	34	surveillance	surveillance	NOUN
spir-13498	35	35	to	to	PART
spir-13498	35	36	include	include	VERB
spir-13498	35	37	podcast	podcast	NOUN
spir-13498	35	38	content	content	NOUN
spir-13498	35	39	.	.	PUNCT
spir-13498	36	1	thus	thus	ADV
spir-13498	36	2	,	,	PUNCT
spir-13498	36	3	the	the	DET
spir-13498	36	4	emergence	emergence	NOUN
spir-13498	36	5	of	of	ADP
spir-13498	36	6	platforms	platform	NOUN
spir-13498	36	7	,	,	PUNCT
spir-13498	36	8	advertising	advertising	NOUN
spir-13498	36	9	supply	supply	NOUN
spir-13498	36	10	side	side	NOUN
spir-13498	36	11	platforms	platform	NOUN
spir-13498	36	12	,	,	PUNCT
spir-13498	36	13	and	and	CCONJ
spir-13498	36	14	dynamic	dynamic	ADJ
spir-13498	36	15	advertising	advertising	NOUN
spir-13498	36	16	insertion	insertion	NOUN
spir-13498	36	17	have	have	AUX
spir-13498	36	18	not	not	PART
spir-13498	36	19	only	only	ADV
spir-13498	36	20	rationalized	rationalize	VERB
spir-13498	36	21	the	the	DET
spir-13498	36	22	buying	buying	NOUN
spir-13498	36	23	and	and	CCONJ
spir-13498	36	24	selling	selling	NOUN
spir-13498	36	25	of	of	ADP
spir-13498	36	26	advertising	advertising	NOUN
spir-13498	36	27	across	across	ADP
spir-13498	36	28	the	the	DET
spir-13498	36	29	industry	industry	NOUN
spir-13498	36	30	,	,	PUNCT
spir-13498	36	31	but	but	CCONJ
spir-13498	36	32	these	these	DET
spir-13498	36	33	shifts	shift	NOUN
spir-13498	36	34	have	have	AUX
spir-13498	36	35	opened	open	VERB
spir-13498	36	36	new	new	ADJ
spir-13498	36	37	vistas	vista	NOUN
spir-13498	36	38	of	of	ADP
spir-13498	36	39	podcast	podcast	NOUN
spir-13498	36	40	content	content	NOUN
spir-13498	36	41	surveillance	surveillance	NOUN
spir-13498	36	42	and	and	CCONJ
spir-13498	36	43	potential	potential	ADJ
spir-13498	36	44	censorship	censorship	NOUN
spir-13498	36	45	as	as	ADV
spir-13498	36	46	well	well	ADV
spir-13498	36	47	.	.	PUNCT
spir-13498	37	1	this	this	DET
spir-13498	37	2	analysis	analysis	NOUN
spir-13498	37	3	of	of	ADP
spir-13498	37	4	programmatic	programmatic	ADJ
spir-13498	37	5	advertising	advertising	NOUN
spir-13498	37	6	also	also	ADV
spir-13498	37	7	highlights	highlight	VERB
spir-13498	37	8	the	the	DET
spir-13498	37	9	importance	importance	NOUN
spir-13498	37	10	of	of	ADP
spir-13498	37	11	understanding	understand	VERB
spir-13498	37	12	platform	platform	NOUN
spir-13498	37	13	-	-	PUNCT
spir-13498	37	14	to	to	ADP
spir-13498	37	15	-	-	PUNCT
spir-13498	37	16	platform	platform	NOUN
spir-13498	37	17	dynamics	dynamic	NOUN
spir-13498	37	18	when	when	SCONJ
spir-13498	37	19	considering	consider	VERB
spir-13498	37	20	the	the	DET
spir-13498	37	21	impacts	impact	NOUN
spir-13498	37	22	of	of	ADP
spir-13498	37	23	platforms	platform	NOUN
spir-13498	37	24	on	on	ADP
spir-13498	37	25	online	online	ADJ
spir-13498	37	26	cultural	cultural	ADJ
spir-13498	37	27	production	production	NOUN
spir-13498	37	28	and	and	CCONJ
spir-13498	37	29	distribution	distribution	NOUN
spir-13498	37	30	.	.	PUNCT
spir-13498	38	1	references	reference	NOUN
spir-13498	38	2	barletta	barletta	PROPN
spir-13498	38	3	,	,	PUNCT
spir-13498	38	4	b.	b.	PROPN
spir-13498	38	5	(	(	PUNCT
spir-13498	38	6	2022	2022	NUM
spir-13498	38	7	,	,	PUNCT
spir-13498	38	8	september	september	PROPN
spir-13498	38	9	13	13	NUM
spir-13498	38	10	)	)	PUNCT
spir-13498	38	11	.	.	PUNCT
spir-13498	39	1	programmatic	programmatic	ADJ
spir-13498	39	2	advertising	advertising	NOUN
spir-13498	39	3	for	for	ADP
spir-13498	39	4	buyers	buyer	NOUN
spir-13498	39	5	.	.	PUNCT
spir-13498	40	1	sounds	sound	VERB
spir-13498	40	2	profitable	profitable	ADJ
spir-13498	40	3	.	.	PUNCT
spir-13498	41	1	https://soundsprofitable.com/update/programmatic-ads-for-buyers	https://soundsprofitable.com/update/programmatic-ads-for-buyer	NOUN
spir-13498	41	2	bishop	bishop	PROPN
spir-13498	41	3	,	,	PUNCT
spir-13498	41	4	s.	s.	PROPN
spir-13498	41	5	(	(	PUNCT
spir-13498	41	6	2021	2021	NUM
spir-13498	41	7	)	)	PUNCT
spir-13498	41	8	.	.	PUNCT
spir-13498	42	1	influencer	influencer	NOUN
spir-13498	42	2	management	management	NOUN
spir-13498	42	3	tools	tool	NOUN
spir-13498	42	4	:	:	PUNCT
spir-13498	42	5	algorithmic	algorithmic	ADJ
spir-13498	42	6	cultures	culture	NOUN
spir-13498	42	7	,	,	PUNCT
spir-13498	42	8	brand	brand	NOUN
spir-13498	42	9	safety	safety	NOUN
spir-13498	42	10	,	,	PUNCT
spir-13498	42	11	and	and	CCONJ
spir-13498	42	12	bias	bias	NOUN
spir-13498	42	13	.	.	PUNCT
spir-13498	43	1	social	social	ADJ
spir-13498	43	2	media	medium	NOUN
spir-13498	43	3	+	+	CCONJ
spir-13498	43	4	society	society	NOUN
spir-13498	43	5	,	,	PUNCT
spir-13498	43	6	7(1	7(1	NUM
spir-13498	43	7	)	)	PUNCT
spir-13498	43	8	,	,	PUNCT
spir-13498	43	9	205630512110030	205630512110030	NUM
spir-13498	43	10	.	.	PUNCT
spir-13498	44	1	https://doi.org/10.1177/20563051211003066	https://doi.org/10.1177/20563051211003066	X
spir-13498	44	2	busch	busch	PROPN
spir-13498	44	3	,	,	PUNCT
spir-13498	44	4	o.	o.	PROPN
spir-13498	44	5	(	(	PUNCT
spir-13498	44	6	2016	2016	NUM
spir-13498	44	7	)	)	PUNCT
spir-13498	44	8	.	.	PUNCT
spir-13498	45	1	the	the	DET
spir-13498	45	2	programmatic	programmatic	ADJ
spir-13498	45	3	advertising	advertising	NOUN
spir-13498	45	4	principle	principle	NOUN
spir-13498	45	5	.	.	PUNCT
spir-13498	46	1	in	in	ADP
spir-13498	46	2	o.	o.	PROPN
spir-13498	46	3	busch	busch	PROPN
spir-13498	46	4	(	(	PUNCT
spir-13498	46	5	ed	ed	NOUN
spir-13498	46	6	.	.	PUNCT
spir-13498	46	7	)	)	PUNCT
spir-13498	46	8	,	,	PUNCT
spir-13498	46	9	programmatic	programmatic	ADJ
spir-13498	46	10	advertising	advertising	NOUN
spir-13498	46	11	:	:	PUNCT
spir-13498	46	12	the	the	DET
spir-13498	46	13	successful	successful	ADJ
spir-13498	46	14	transformation	transformation	NOUN
spir-13498	46	15	to	to	ADP
spir-13498	46	16	automated	automate	VERB
spir-13498	46	17	,	,	PUNCT
spir-13498	46	18	datadriven	datadriven	ADJ
spir-13498	46	19	marketing	marketing	NOUN
spir-13498	46	20	in	in	ADP
spir-13498	46	21	real	real	ADJ
spir-13498	46	22	-	-	PUNCT
spir-13498	46	23	time	time	NOUN
spir-13498	46	24	(	(	PUNCT
spir-13498	46	25	1st	1st	ADJ
spir-13498	46	26	edition	edition	NOUN
spir-13498	46	27	,	,	PUNCT
spir-13498	46	28	pp	pp	PROPN
spir-13498	46	29	.	.	PUNCT
spir-13498	47	1	3–16	3–16	NOUN
spir-13498	47	2	)	)	PUNCT
spir-13498	47	3	.	.	PUNCT
spir-13498	48	1	springer	springer	NOUN
spir-13498	48	2	.	.	PUNCT
spir-13498	49	1	corrigan	corrigan	PROPN
spir-13498	49	2	,	,	PUNCT
spir-13498	49	3	t.	t.	PROPN
spir-13498	49	4	f.	f.	PROPN
spir-13498	49	5	(	(	PUNCT
spir-13498	49	6	2018	2018	NUM
spir-13498	49	7	)	)	PUNCT
spir-13498	49	8	.	.	PUNCT
spir-13498	50	1	making	make	VERB
spir-13498	50	2	implicit	implicit	ADJ
spir-13498	50	3	methods	method	NOUN
spir-13498	50	4	explicit	explicit	ADJ
spir-13498	50	5	:	:	PUNCT
spir-13498	50	6	trade	trade	NOUN
spir-13498	50	7	press	press	NOUN
spir-13498	50	8	analysis	analysis	NOUN
spir-13498	50	9	in	in	ADP
spir-13498	50	10	the	the	DET
spir-13498	50	11	political	political	ADJ
spir-13498	50	12	economy	economy	NOUN
spir-13498	50	13	of	of	ADP
spir-13498	50	14	communication	communication	NOUN
spir-13498	50	15	.	.	PUNCT
spir-13498	51	1	international	international	ADJ
spir-13498	51	2	journal	journal	NOUN
spir-13498	51	3	of	of	ADP
spir-13498	51	4	communication	communication	NOUN
spir-13498	51	5	,	,	PUNCT
spir-13498	51	6	12(0	12(0	NUM
spir-13498	51	7	)	)	PUNCT
spir-13498	51	8	,	,	PUNCT
spir-13498	51	9	22	22	NUM
spir-13498	51	10	.	.	PUNCT
spir-13498	52	1	crain	crain	NOUN
spir-13498	52	2	,	,	PUNCT
spir-13498	52	3	m.	m.	NOUN
spir-13498	52	4	(	(	PUNCT
spir-13498	52	5	2021	2021	NUM
spir-13498	52	6	)	)	PUNCT
spir-13498	52	7	.	.	PUNCT
spir-13498	53	1	profit	profit	NOUN
spir-13498	53	2	over	over	ADP
spir-13498	53	3	privacy	privacy	NOUN
spir-13498	53	4	:	:	PUNCT
spir-13498	53	5	how	how	SCONJ
spir-13498	53	6	surveillance	surveillance	NOUN
spir-13498	53	7	advertising	advertising	NOUN
spir-13498	53	8	conquered	conquer	VERB
spir-13498	53	9	the	the	DET
spir-13498	53	10	internet	internet	NOUN
spir-13498	53	11	.	.	PUNCT
spir-13498	54	1	university	university	PROPN
spir-13498	54	2	of	of	ADP
spir-13498	54	3	minnesota	minnesota	PROPN
spir-13498	54	4	press	press	PROPN
spir-13498	54	5	.	.	PUNCT
spir-13498	55	1	guaglione	guaglione	NOUN
spir-13498	55	2	,	,	PUNCT
spir-13498	55	3	s.	s.	PROPN
spir-13498	55	4	(	(	PUNCT
spir-13498	55	5	2022	2022	NUM
spir-13498	55	6	,	,	PUNCT
spir-13498	55	7	march	march	PROPN
spir-13498	55	8	4	4	NUM
spir-13498	55	9	)	)	PUNCT
spir-13498	55	10	.	.	PUNCT
spir-13498	56	1	why	why	SCONJ
spir-13498	56	2	podcast	podcast	NOUN
spir-13498	56	3	agencies	agency	NOUN
spir-13498	56	4	are	be	AUX
spir-13498	56	5	warning	warn	VERB
spir-13498	56	6	about	about	ADP
spir-13498	56	7	the	the	DET
spir-13498	56	8	move	move	NOUN
spir-13498	56	9	to	to	PART
spir-13498	56	10	dynamically	dynamically	ADV
spir-13498	56	11	-	-	PUNCT
spir-13498	56	12	inserted	insert	VERB
spir-13498	56	13	ads	ad	NOUN
spir-13498	56	14	.	.	PUNCT
spir-13498	57	1	digiday	digiday	PROPN
spir-13498	57	2	.	.	PUNCT
spir-13498	58	1	https://digiday.com/media/why-podcastagencies-are-warning-about-the-move-to-dynamically-inserted-ads/	https://digiday.com/media/why-podcastagencies-are-warning-about-the-move-to-dynamically-inserted-ads/	NOUN
spir-13498	58	2	mills	mill	NOUN
spir-13498	58	3	,	,	PUNCT
spir-13498	58	4	a.	a.	PROPN
spir-13498	58	5	j.	j.	PROPN
spir-13498	58	6	,	,	PUNCT
spir-13498	58	7	pitt	pitt	PROPN
spir-13498	58	8	,	,	PUNCT
spir-13498	58	9	c.	c.	PROPN
spir-13498	58	10	,	,	PUNCT
spir-13498	58	11	&	&	CCONJ
spir-13498	58	12	ferguson	ferguson	PROPN
spir-13498	58	13	,	,	PUNCT
spir-13498	58	14	s.	s.	PROPN
spir-13498	58	15	l.	l.	PROPN
spir-13498	58	16	(	(	PUNCT
spir-13498	58	17	2019	2019	NUM
spir-13498	58	18	)	)	PUNCT
spir-13498	58	19	.	.	PUNCT
spir-13498	59	1	the	the	DET
spir-13498	59	2	relationship	relationship	NOUN
spir-13498	59	3	between	between	ADP
spir-13498	59	4	fake	fake	ADJ
spir-13498	59	5	news	news	NOUN
spir-13498	59	6	and	and	CCONJ
spir-13498	59	7	advertising	advertising	NOUN
spir-13498	59	8	:	:	PUNCT
spir-13498	59	9	brand	brand	NOUN
spir-13498	59	10	management	management	NOUN
spir-13498	59	11	in	in	ADP
spir-13498	59	12	the	the	DET
spir-13498	59	13	era	era	NOUN
spir-13498	59	14	of	of	ADP
spir-13498	59	15	programmatic	programmatic	ADJ
spir-13498	59	16	advertising	advertising	NOUN
spir-13498	59	17	and	and	CCONJ
spir-13498	59	18	prolific	prolific	ADJ
spir-13498	59	19	falsehood	falsehood	NOUN
spir-13498	59	20	.	.	PUNCT
spir-13498	60	1	journal	journal	NOUN
spir-13498	60	2	of	of	ADP
spir-13498	60	3	advertising	advertising	NOUN
spir-13498	60	4	research	research	NOUN
spir-13498	60	5	,	,	PUNCT
spir-13498	60	6	59(1	59(1	NUM
spir-13498	60	7	)	)	PUNCT
spir-13498	60	8	,	,	PUNCT
spir-13498	60	9	3–8	3–8	X
spir-13498	60	10	.	.	PUNCT
spir-13498	60	11	https://doi.org/10.2501/jar-2019-007	https://doi.org/10.2501/jar-2019-007	VERB
spir-13498	60	12	morris	morris	PROPN
spir-13498	60	13	,	,	PUNCT
spir-13498	60	14	j.	j.	PROPN
spir-13498	60	15	w.	w.	PROPN
spir-13498	60	16	(	(	PUNCT
spir-13498	60	17	2021	2021	NUM
spir-13498	60	18	)	)	PUNCT
spir-13498	60	19	.	.	PUNCT
spir-13498	61	1	the	the	DET
spir-13498	61	2	spotification	spotification	NOUN
spir-13498	61	3	of	of	ADP
spir-13498	61	4	podcasting	podcasting	NOUN
spir-13498	61	5	.	.	PUNCT
spir-13498	62	1	in	in	ADP
spir-13498	62	2	j.	j.	PROPN
spir-13498	62	3	w.	w.	PROPN
spir-13498	62	4	morris	morris	PROPN
spir-13498	62	5	&	&	CCONJ
spir-13498	62	6	e.	e.	PROPN
spir-13498	62	7	hoyt	hoyt	PROPN
spir-13498	62	8	(	(	PUNCT
spir-13498	62	9	eds	eds	PROPN
spir-13498	62	10	.	.	PUNCT
spir-13498	62	11	)	)	PUNCT
spir-13498	62	12	,	,	PUNCT
spir-13498	62	13	saving	save	VERB
spir-13498	62	14	new	new	ADJ
spir-13498	62	15	sounds	sound	NOUN
spir-13498	62	16	(	(	PUNCT
spir-13498	62	17	pp	pp	ADJ
spir-13498	62	18	.	.	PUNCT
spir-13498	62	19	208–223	208–223	NUM
spir-13498	62	20	)	)	PUNCT
spir-13498	62	21	.	.	PUNCT
spir-13498	63	1	university	university	PROPN
spir-13498	63	2	of	of	ADP
spir-13498	63	3	michigan	michigan	PROPN
spir-13498	63	4	press	press	PROPN
spir-13498	63	5	.	.	PUNCT
spir-13498	64	1	resler	resler	NOUN
spir-13498	64	2	,	,	PUNCT
spir-13498	64	3	s.	s.	PROPN
spir-13498	64	4	(	(	PUNCT
spir-13498	64	5	2020	2020	NUM
spir-13498	64	6	,	,	PUNCT
spir-13498	64	7	november	november	PROPN
spir-13498	64	8	30	30	NUM
spir-13498	64	9	)	)	PUNCT
spir-13498	64	10	.	.	PUNCT
spir-13498	65	1	podcast	podcast	NOUN
spir-13498	65	2	dynamic	dynamic	ADJ
spir-13498	65	3	ad	ad	NOUN
spir-13498	65	4	insertion	insertion	NOUN
spir-13498	65	5	101	101	NUM
spir-13498	65	6	for	for	ADP
spir-13498	65	7	radio	radio	NOUN
spir-13498	65	8	broadcasters	broadcaster	NOUN
spir-13498	65	9	.	.	PUNCT
spir-13498	66	1	jacobs	jacobs	PROPN
spir-13498	66	2	media	medium	NOUN
spir-13498	66	3	strategies	strategy	NOUN
spir-13498	66	4	.	.	PUNCT
spir-13498	67	1	https://jacobsmedia.com/podcast-dynamicad-insertion-101-what-radio-broadcasters-need-to-know/	https://jacobsmedia.com/podcast-dynamicad-insertion-101-what-radio-broadcasters-need-to-know/	PROPN
spir-13498	67	2	srnicek	srnicek	PROPN
spir-13498	67	3	,	,	PUNCT
spir-13498	67	4	n.	n.	NOUN
spir-13498	67	5	(	(	PUNCT
spir-13498	67	6	2016	2016	NUM
spir-13498	67	7	)	)	PUNCT
spir-13498	67	8	.	.	PUNCT
spir-13498	68	1	platform	platform	NOUN
spir-13498	68	2	capitalism	capitalism	NOUN
spir-13498	68	3	.	.	PUNCT
spir-13498	69	1	polity	polity	NOUN
spir-13498	69	2	.	.	PUNCT
spir-13498	70	1	sullivan	sullivan	PROPN
spir-13498	70	2	,	,	PUNCT
spir-13498	70	3	j.	j.	PROPN
spir-13498	70	4	l.	l.	PROPN
spir-13498	70	5	(	(	PUNCT
spir-13498	70	6	2019	2019	NUM
spir-13498	70	7	)	)	PUNCT
spir-13498	70	8	.	.	PUNCT
spir-13498	71	1	the	the	DET
spir-13498	71	2	platforms	platform	NOUN
spir-13498	71	3	of	of	ADP
spir-13498	71	4	podcasting	podcasting	NOUN
spir-13498	71	5	:	:	PUNCT
spir-13498	71	6	past	past	NOUN
spir-13498	71	7	and	and	CCONJ
spir-13498	71	8	present	present	ADJ
spir-13498	71	9	.	.	PUNCT
spir-13498	72	1	social	social	ADJ
spir-13498	72	2	media	medium	NOUN
spir-13498	72	3	+	+	CCONJ
spir-13498	72	4	society	society	NOUN
spir-13498	72	5	,	,	PUNCT
spir-13498	72	6	5(4	5(4	NUM
spir-13498	72	7	)	)	PUNCT
spir-13498	72	8	.	.	PUNCT
spir-13498	73	1	https://doi.org/10.1177/2056305119880002	https://doi.org/10.1177/2056305119880002	NOUN
spir-13498	73	2	watkins	watkins	PROPN
spir-13498	73	3	,	,	PUNCT
spir-13498	73	4	e.	e.	PROPN
spir-13498	73	5	a.	a.	PROPN
spir-13498	73	6	(	(	PUNCT
spir-13498	73	7	2019	2019	NUM
spir-13498	73	8	)	)	PUNCT
spir-13498	73	9	.	.	PUNCT
spir-13498	74	1	guide	guide	VERB
spir-13498	74	2	to	to	ADP
spir-13498	74	3	advertising	advertising	NOUN
spir-13498	74	4	technology	technology	NOUN
spir-13498	74	5	.	.	PUNCT
spir-13498	75	1	tow	tow	NOUN
spir-13498	75	2	center	center	NOUN
spir-13498	75	3	for	for	ADP
spir-13498	75	4	digital	digital	ADJ
spir-13498	75	5	journalism	journalism	NOUN
spir-13498	75	6	.	.	PUNCT
spir-13498	76	1	https://doi.org/10.7916/d8-9aep-r971	https://doi.org/10.7916/d8-9aep-r971	ADV