id	sid	tid	token	lemma	pos
spir-13952	1	1	selected	select	VERB
spir-13952	1	2	papers	paper	NOUN
spir-13952	1	3	of	of	ADP
spir-13952	1	4	#	#	SYM
spir-13952	1	5	aoir2024	aoir2024	PROPN
spir-13952	1	6	:	:	PUNCT
spir-13952	1	7	the	the	DET
spir-13952	1	8	25th	25th	ADJ
spir-13952	1	9	annual	annual	ADJ
spir-13952	1	10	conference	conference	NOUN
spir-13952	1	11	of	of	ADP
spir-13952	1	12	the	the	DET
spir-13952	1	13	association	association	NOUN
spir-13952	1	14	of	of	ADP
spir-13952	1	15	internet	internet	NOUN
spir-13952	1	16	researchers	researcher	NOUN
spir-13952	1	17	sheffield	sheffield	PROPN
spir-13952	1	18	,	,	PUNCT
spir-13952	1	19	uk	uk	PROPN
spir-13952	1	20	/	/	SYM
spir-13952	1	21	30	30	NUM
spir-13952	1	22	oct	oct	NOUN
spir-13952	1	23	2	2	NUM
spir-13952	1	24	nov	nov	PROPN
spir-13952	1	25	2024	2024	NUM
spir-13952	1	26	suggested	suggest	VERB
spir-13952	1	27	citation	citation	NOUN
spir-13952	1	28	(	(	PUNCT
spir-13952	1	29	apa	apa	PROPN
spir-13952	1	30	):	):	PUNCT
spir-13952	1	31	hallinan	hallinan	PROPN
spir-13952	1	32	,	,	PUNCT
spir-13952	1	33	b.	b.	PROPN
spir-13952	1	34	,	,	PUNCT
spir-13952	1	35	trillò	trillò	NOUN
spir-13952	1	36	,	,	PUNCT
spir-13952	1	37	t.	t.	PROPN
spir-13952	1	38	,	,	PUNCT
spir-13952	1	39	mizoroki	mizoroki	PROPN
spir-13952	1	40	,	,	PUNCT
spir-13952	1	41	s.	s.	PROPN
spir-13952	1	42	,	,	PUNCT
spir-13952	1	43	scharlach	scharlach	PROPN
spir-13952	1	44	,	,	PUNCT
spir-13952	1	45	r.	r.	PROPN
spir-13952	1	46	,	,	PUNCT
spir-13952	1	47	park	park	NOUN
spir-13952	1	48	,	,	PUNCT
spir-13952	1	49	p.h	p.h	PROPN
spir-13952	1	50	.	.	PROPN
spir-13952	1	51	,	,	PUNCT
spir-13952	1	52	green	green	PROPN
spir-13952	1	53	,	,	PUNCT
spir-13952	1	54	a.	a.	NOUN
spir-13952	1	55	,	,	PUNCT
spir-13952	1	56	&	&	CCONJ
spir-13952	1	57	shifman	shifman	PROPN
spir-13952	1	58	,	,	PUNCT
spir-13952	1	59	l.	l.	PROPN
spir-13952	1	60	(	(	PUNCT
spir-13952	1	61	2024	2024	NUM
spir-13952	1	62	,	,	PUNCT
spir-13952	1	63	october	october	PROPN
spir-13952	1	64	)	)	PUNCT
spir-13952	1	65	.	.	PUNCT
spir-13952	2	1	the	the	DET
spir-13952	2	2	collective	collective	ADJ
spir-13952	2	3	individualism	individualism	NOUN
spir-13952	2	4	of	of	ADP
spir-13952	2	5	youtube	youtube	NOUN
spir-13952	2	6	makeup	makeup	NOUN
spir-13952	2	7	reviews	review	NOUN
spir-13952	2	8	.	.	PUNCT
spir-13952	3	1	paper	paper	NOUN
spir-13952	3	2	presented	present	VERB
spir-13952	3	3	at	at	ADP
spir-13952	3	4	aoir2024	aoir2024	PROPN
spir-13952	3	5	:	:	PUNCT
spir-13952	3	6	the	the	DET
spir-13952	3	7	25th	25th	ADJ
spir-13952	3	8	annual	annual	ADJ
spir-13952	3	9	conference	conference	NOUN
spir-13952	3	10	of	of	ADP
spir-13952	3	11	the	the	DET
spir-13952	3	12	association	association	NOUN
spir-13952	3	13	of	of	ADP
spir-13952	3	14	internet	internet	NOUN
spir-13952	3	15	researchers	researcher	NOUN
spir-13952	3	16	.	.	PUNCT
spir-13952	4	1	sheffield	sheffield	PROPN
spir-13952	4	2	,	,	PUNCT
spir-13952	4	3	uk	uk	PROPN
spir-13952	4	4	:	:	PUNCT
spir-13952	4	5	aoir	aoir	NOUN
spir-13952	4	6	.	.	PUNCT
spir-13952	4	7	retrieved	retrieve	VERB
spir-13952	4	8	from	from	ADP
spir-13952	4	9	http://spir.aoir.org	http://spir.aoir.org	PROPN
spir-13952	4	10	.	.	PUNCT
spir-13952	5	1	the	the	DET
spir-13952	5	2	collective	collective	ADJ
spir-13952	5	3	individualism	individualism	NOUN
spir-13952	5	4	of	of	ADP
spir-13952	5	5	youtube	youtube	NOUN
spir-13952	5	6	makeup	makeup	PROPN
spir-13952	5	7	reviews	reviews	PROPN
spir-13952	5	8	blake	blake	PROPN
spir-13952	5	9	hallinan	hallinan	PROPN
spir-13952	5	10	the	the	DET
spir-13952	5	11	hebrew	hebrew	ADJ
spir-13952	5	12	university	university	PROPN
spir-13952	5	13	of	of	ADP
spir-13952	5	14	jerusalem	jerusalem	PROPN
spir-13952	5	15	tommaso	tommaso	PROPN
spir-13952	5	16	trillò	trillò	VERB
spir-13952	5	17	the	the	DET
spir-13952	5	18	hebrew	hebrew	ADJ
spir-13952	5	19	university	university	PROPN
spir-13952	5	20	of	of	ADP
spir-13952	5	21	jerusalem	jerusalem	PROPN
spir-13952	5	22	saki	saki	PROPN
spir-13952	5	23	mizoroki	mizoroki	PROPN
spir-13952	5	24	the	the	DET
spir-13952	5	25	hebrew	hebrew	ADJ
spir-13952	5	26	university	university	PROPN
spir-13952	5	27	of	of	ADP
spir-13952	5	28	jerusalem	jerusalem	PROPN
spir-13952	5	29	rebecca	rebecca	VERB
spir-13952	5	30	schlarach	schlarach	PROPN
spir-13952	5	31	the	the	DET
spir-13952	5	32	university	university	PROPN
spir-13952	5	33	of	of	ADP
spir-13952	5	34	bremen	bremen	PROPN
spir-13952	5	35	pyung	pyung	AUX
spir-13952	5	36	hwa	hwa	PROPN
spir-13952	5	37	park	park	VERB
spir-13952	5	38	the	the	DET
spir-13952	5	39	hebrew	hebrew	ADJ
spir-13952	5	40	university	university	PROPN
spir-13952	5	41	of	of	ADP
spir-13952	5	42	jerusalem	jerusalem	PROPN
spir-13952	5	43	avishai	avishai	PROPN
spir-13952	6	1	green	green	PROPN
spir-13952	6	2	the	the	DET
spir-13952	6	3	hebrew	hebrew	ADJ
spir-13952	6	4	university	university	PROPN
spir-13952	6	5	of	of	ADP
spir-13952	6	6	jerusalem	jerusalem	PROPN
spir-13952	6	7	limor	limor	PROPN
spir-13952	6	8	shifman	shifman	NOUN
spir-13952	6	9	the	the	DET
spir-13952	6	10	hebrew	hebrew	ADJ
spir-13952	6	11	university	university	PROPN
spir-13952	6	12	of	of	ADP
spir-13952	6	13	jerusalem	jerusalem	PROPN
spir-13952	6	14	beauty	beauty	NOUN
spir-13952	6	15	is	be	AUX
spir-13952	6	16	one	one	NUM
spir-13952	6	17	of	of	ADP
spir-13952	6	18	the	the	DET
spir-13952	6	19	most	most	ADV
spir-13952	6	20	popular	popular	ADJ
spir-13952	6	21	and	and	CCONJ
spir-13952	6	22	lucrative	lucrative	ADJ
spir-13952	6	23	segments	segment	NOUN
spir-13952	6	24	on	on	ADP
spir-13952	6	25	youtube	youtube	NOUN
spir-13952	6	26	given	give	VERB
spir-13952	6	27	its	its	PRON
spir-13952	6	28	desirability	desirability	NOUN
spir-13952	6	29	to	to	ADP
spir-13952	6	30	advertisers	advertiser	NOUN
spir-13952	6	31	and	and	CCONJ
spir-13952	6	32	the	the	DET
spir-13952	6	33	possibility	possibility	NOUN
spir-13952	6	34	for	for	SCONJ
spir-13952	6	35	creators	creator	NOUN
spir-13952	6	36	to	to	PART
spir-13952	6	37	launch	launch	VERB
spir-13952	6	38	product	product	NOUN
spir-13952	6	39	lines	line	NOUN
spir-13952	6	40	(	(	PUNCT
spir-13952	6	41	hou	hou	NOUN
spir-13952	6	42	,	,	PUNCT
spir-13952	6	43	2019	2019	NUM
spir-13952	6	44	)	)	PUNCT
spir-13952	6	45	.	.	PUNCT
spir-13952	7	1	while	while	SCONJ
spir-13952	7	2	social	social	ADJ
spir-13952	7	3	media	medium	NOUN
spir-13952	7	4	entertainment	entertainment	NOUN
spir-13952	7	5	takes	take	VERB
spir-13952	7	6	on	on	ADP
spir-13952	7	7	local	local	ADJ
spir-13952	7	8	specifications	specification	NOUN
spir-13952	7	9	(	(	PUNCT
spir-13952	7	10	e.g.	e.g.	ADV
spir-13952	7	11	,	,	PUNCT
spir-13952	7	12	arriagada	arriagada	PROPN
spir-13952	7	13	&	&	CCONJ
spir-13952	7	14	siles	siles	PROPN
spir-13952	7	15	,	,	PUNCT
spir-13952	7	16	2023	2023	NUM
spir-13952	7	17	;	;	PUNCT
spir-13952	7	18	bagdogan	bagdogan	VERB
spir-13952	7	19	,	,	PUNCT
spir-13952	7	20	2023	2023	NUM
spir-13952	7	21	;	;	PUNCT
spir-13952	7	22	mohan	mohan	PROPN
spir-13952	7	23	&	&	CCONJ
spir-13952	7	24	punathambekar	punathambekar	PROPN
spir-13952	7	25	,	,	PUNCT
spir-13952	7	26	2019	2019	NUM
spir-13952	7	27	)	)	PUNCT
spir-13952	7	28	,	,	PUNCT
spir-13952	7	29	there	there	PRON
spir-13952	7	30	have	have	AUX
spir-13952	7	31	been	be	AUX
spir-13952	7	32	few	few	ADJ
spir-13952	7	33	direct	direct	ADJ
spir-13952	7	34	cross	cross	ADJ
spir-13952	7	35	-	-	ADJ
spir-13952	7	36	cultural	cultural	ADJ
spir-13952	7	37	investigations	investigation	NOUN
spir-13952	7	38	of	of	ADP
spir-13952	7	39	such	such	ADJ
spir-13952	7	40	content	content	NOUN
spir-13952	7	41	,	,	PUNCT
spir-13952	7	42	leaving	leave	VERB
spir-13952	7	43	the	the	DET
spir-13952	7	44	relationship	relationship	NOUN
spir-13952	7	45	between	between	ADP
spir-13952	7	46	platform	platform	NOUN
spir-13952	7	47	culture	culture	NOUN
spir-13952	7	48	and	and	CCONJ
spir-13952	7	49	local	local	ADJ
spir-13952	7	50	culture	culture	NOUN
spir-13952	7	51	ambiguous	ambiguous	ADJ
spir-13952	7	52	.	.	PUNCT
spir-13952	8	1	in	in	ADP
spir-13952	8	2	this	this	DET
spir-13952	8	3	study	study	NOUN
spir-13952	8	4	,	,	PUNCT
spir-13952	8	5	we	we	PRON
spir-13952	8	6	thus	thus	ADV
spir-13952	8	7	set	set	VERB
spir-13952	8	8	out	out	ADP
spir-13952	8	9	to	to	PART
spir-13952	8	10	investigate	investigate	VERB
spir-13952	8	11	the	the	DET
spir-13952	8	12	cultural	cultural	ADJ
spir-13952	8	13	repertoires	repertoire	NOUN
spir-13952	8	14	of	of	ADP
spir-13952	8	15	evaluation	evaluation	NOUN
spir-13952	8	16	in	in	ADP
spir-13952	8	17	beauty	beauty	NOUN
spir-13952	8	18	reviews	review	NOUN
spir-13952	8	19	on	on	ADP
spir-13952	8	20	youtube	youtube	NOUN
spir-13952	8	21	across	across	ADP
spir-13952	8	22	multiple	multiple	ADJ
spir-13952	8	23	languages	language	NOUN
spir-13952	8	24	,	,	PUNCT
spir-13952	8	25	asking	ask	VERB
spir-13952	8	26	:	:	PUNCT
spir-13952	8	27	1	1	NUM
spir-13952	8	28	)	)	PUNCT
spir-13952	8	29	how	how	SCONJ
spir-13952	8	30	do	do	AUX
spir-13952	8	31	youtube	youtube	NOUN
spir-13952	8	32	creators	creator	NOUN
spir-13952	8	33	communicate	communicate	VERB
spir-13952	8	34	the	the	DET
spir-13952	8	35	value	value	NOUN
spir-13952	8	36	of	of	ADP
spir-13952	8	37	products	product	NOUN
spir-13952	8	38	?	?	PUNCT
spir-13952	9	1	2	2	X
spir-13952	9	2	)	)	PUNCT
spir-13952	9	3	how	how	SCONJ
spir-13952	9	4	do	do	AUX
spir-13952	9	5	youtube	youtube	NOUN
spir-13952	9	6	creators	creator	NOUN
spir-13952	9	7	communicate	communicate	VERB
spir-13952	9	8	their	their	PRON
spir-13952	9	9	value	value	NOUN
spir-13952	9	10	as	as	ADP
spir-13952	9	11	reviewers	reviewer	NOUN
spir-13952	9	12	?	?	PUNCT
spir-13952	10	1	and	and	CCONJ
spir-13952	10	2	3	3	X
spir-13952	10	3	)	)	PUNCT
spir-13952	10	4	how	how	SCONJ
spir-13952	10	5	do	do	AUX
spir-13952	10	6	these	these	DET
spir-13952	10	7	practices	practice	NOUN
spir-13952	10	8	vary	vary	VERB
spir-13952	10	9	across	across	ADP
spir-13952	10	10	languages	language	NOUN
spir-13952	10	11	?	?	PUNCT
spir-13952	11	1	we	we	PRON
spir-13952	11	2	collected	collect	VERB
spir-13952	11	3	popular	popular	ADJ
spir-13952	11	4	makeup	makeup	NOUN
spir-13952	11	5	reviews	review	NOUN
spir-13952	11	6	using	use	VERB
spir-13952	11	7	keyword	keyword	NOUN
spir-13952	11	8	searches	search	NOUN
spir-13952	11	9	with	with	ADP
spir-13952	11	10	youtube	youtube	NOUN
spir-13952	11	11	data	datum	NOUN
spir-13952	11	12	tools	tool	NOUN
spir-13952	11	13	(	(	PUNCT
spir-13952	11	14	rieder	rieder	NOUN
spir-13952	11	15	,	,	PUNCT
spir-13952	11	16	2015	2015	NUM
spir-13952	11	17	)	)	PUNCT
spir-13952	11	18	in	in	ADP
spir-13952	11	19	five	five	NUM
spir-13952	11	20	languages	language	NOUN
spir-13952	11	21	:	:	PUNCT
spir-13952	11	22	english	english	ADJ
spir-13952	11	23	,	,	PUNCT
spir-13952	11	24	german	german	ADJ
spir-13952	11	25	,	,	PUNCT
spir-13952	11	26	italian	italian	ADJ
spir-13952	11	27	,	,	PUNCT
spir-13952	11	28	japanese	japanese	PROPN
spir-13952	11	29	,	,	PUNCT
spir-13952	11	30	and	and	CCONJ
spir-13952	11	31	korean	korean	ADJ
spir-13952	11	32	.	.	PUNCT
spir-13952	12	1	we	we	PRON
spir-13952	12	2	selected	select	VERB
spir-13952	12	3	english	english	PROPN
spir-13952	12	4	given	give	VERB
spir-13952	12	5	its	its	PRON
spir-13952	12	6	popularity	popularity	NOUN
spir-13952	12	7	on	on	ADP
spir-13952	12	8	the	the	DET
spir-13952	12	9	platform	platform	NOUN
spir-13952	12	10	(	(	PUNCT
spir-13952	12	11	mcgrady	mcgrady	PROPN
spir-13952	12	12	et	et	PROPN
spir-13952	12	13	al	al	PROPN
spir-13952	12	14	.	.	PROPN
spir-13952	12	15	,	,	PUNCT
spir-13952	12	16	2023	2023	NUM
spir-13952	12	17	)	)	PUNCT
spir-13952	12	18	.	.	PUNCT
spir-13952	13	1	the	the	DET
spir-13952	13	2	remaining	remain	VERB
spir-13952	13	3	languages	language	NOUN
spir-13952	13	4	are	be	AUX
spir-13952	13	5	affiliated	affiliate	VERB
spir-13952	13	6	with	with	ADP
spir-13952	13	7	geographic	geographic	ADJ
spir-13952	13	8	regions	region	NOUN
spir-13952	13	9	representing	represent	VERB
spir-13952	13	10	divergent	divergent	ADJ
spir-13952	13	11	cultures	culture	NOUN
spir-13952	13	12	(	(	PUNCT
spir-13952	13	13	hofstede	hofstede	NOUN
spir-13952	13	14	,	,	PUNCT
spir-13952	13	15	2003	2003	NUM
spir-13952	13	16	):	):	PUNCT
spir-13952	13	17	germany	germany	PROPN
spir-13952	13	18	and	and	CCONJ
spir-13952	13	19	italy	italy	PROPN
spir-13952	13	20	are	be	AUX
spir-13952	13	21	associated	associate	VERB
spir-13952	13	22	with	with	ADP
spir-13952	13	23	individualism	individualism	NOUN
spir-13952	13	24	while	while	SCONJ
spir-13952	13	25	japan	japan	PROPN
spir-13952	13	26	and	and	CCONJ
spir-13952	13	27	korea	korea	PROPN
spir-13952	13	28	are	be	AUX
spir-13952	13	29	associated	associate	VERB
spir-13952	13	30	with	with	ADP
spir-13952	13	31	collectivism	collectivism	NOUN
spir-13952	13	32	.	.	PUNCT
spir-13952	14	1	we	we	PRON
spir-13952	14	2	employed	employ	VERB
spir-13952	14	3	content	content	NOUN
spir-13952	14	4	analysis	analysis	NOUN
spir-13952	14	5	on	on	ADP
spir-13952	14	6	the	the	DET
spir-13952	14	7	top	top	ADJ
spir-13952	14	8	20	20	NUM
spir-13952	14	9	videos	video	NOUN
spir-13952	14	10	in	in	ADP
spir-13952	14	11	each	each	DET
spir-13952	14	12	language	language	NOUN
spir-13952	14	13	(	(	PUNCT
spir-13952	14	14	n=100	n=100	NUM
spir-13952	14	15	)	)	PUNCT
spir-13952	14	16	to	to	PART
spir-13952	14	17	compare	compare	VERB
spir-13952	14	18	the	the	DET
spir-13952	14	19	videos	video	NOUN
spir-13952	14	20	’	'	PUNCT
spir-13952	14	21	evaluative	evaluative	ADJ
spir-13952	14	22	criteria	criterion	NOUN
spir-13952	14	23	using	use	VERB
spir-13952	14	24	a	a	DET
spir-13952	14	25	codebook	codebook	NOUN
spir-13952	14	26	of	of	ADP
spir-13952	14	27	ten	ten	NUM
spir-13952	14	28	values	value	NOUN
spir-13952	14	29	we	we	PRON
spir-13952	14	30	adapted	adapt	VERB
spir-13952	14	31	from	from	ADP
spir-13952	14	32	boltanski	boltanski	NOUN
spir-13952	14	33	and	and	CCONJ
spir-13952	14	34	thévenot	thévenot	NOUN
spir-13952	14	35	’s	’s	PART
spir-13952	14	36	(	(	PUNCT
spir-13952	14	37	2006	2006	NUM
spir-13952	14	38	)	)	PUNCT
spir-13952	14	39	typology	typology	NOUN
spir-13952	14	40	of	of	ADP
spir-13952	14	41	justifications	justification	NOUN
spir-13952	14	42	for	for	ADP
spir-13952	14	43	a	a	DET
spir-13952	14	44	prior	prior	ADJ
spir-13952	14	45	study	study	NOUN
spir-13952	14	46	of	of	ADP
spir-13952	14	47	youtube	youtube	NOUN
spir-13952	14	48	reviews	review	NOUN
spir-13952	14	49	(	(	PUNCT
spir-13952	14	50	hallinan	hallinan	NOUN
spir-13952	14	51	,	,	PUNCT
spir-13952	14	52	2023	2023	NUM
spir-13952	14	53	)	)	PUNCT
spir-13952	14	54	.	.	PUNCT
spir-13952	15	1	a	a	DET
spir-13952	15	2	multi	multi	ADJ
spir-13952	15	3	-	-	ADJ
spir-13952	15	4	national	national	ADJ
spir-13952	15	5	team	team	NOUN
spir-13952	15	6	of	of	ADP
spir-13952	15	7	native	native	ADJ
spir-13952	15	8	speakers	speaker	NOUN
spir-13952	15	9	of	of	ADP
spir-13952	15	10	the	the	DET
spir-13952	15	11	study	study	NOUN
spir-13952	15	12	’s	’s	PART
spir-13952	15	13	languages	language	NOUN
spir-13952	15	14	went	go	VERB
spir-13952	15	15	through	through	ADP
spir-13952	15	16	each	each	DET
spir-13952	15	17	transcript	transcript	NOUN
spir-13952	15	18	to	to	PART
spir-13952	15	19	identify	identify	VERB
spir-13952	15	20	and	and	CCONJ
spir-13952	15	21	code	code	VERB
spir-13952	15	22	moments	moment	NOUN
spir-13952	15	23	of	of	ADP
spir-13952	15	24	evaluation	evaluation	NOUN
spir-13952	15	25	.	.	PUNCT
spir-13952	16	1	creators	creator	NOUN
spir-13952	16	2	across	across	ADP
spir-13952	16	3	languages	language	NOUN
spir-13952	16	4	employ	employ	VERB
spir-13952	16	5	a	a	DET
spir-13952	16	6	shared	share	VERB
spir-13952	16	7	cultural	cultural	ADJ
spir-13952	16	8	repertoire	repertoire	NOUN
spir-13952	16	9	to	to	PART
spir-13952	16	10	evaluate	evaluate	VERB
spir-13952	16	11	beauty	beauty	NOUN
spir-13952	16	12	products	product	NOUN
spir-13952	16	13	,	,	PUNCT
spir-13952	16	14	concerned	concern	VERB
spir-13952	16	15	with	with	ADP
spir-13952	16	16	aesthetics	aesthetic	NOUN
spir-13952	16	17	,	,	PUNCT
spir-13952	16	18	functionality	functionality	NOUN
spir-13952	16	19	,	,	PUNCT
spir-13952	16	20	pleasure	pleasure	NOUN
spir-13952	16	21	,	,	PUNCT
spir-13952	16	22	and	and	CCONJ
spir-13952	16	23	,	,	PUNCT
spir-13952	16	24	to	to	ADP
spir-13952	16	25	a	a	DET
spir-13952	16	26	lesser	less	ADJ
spir-13952	16	27	extent	extent	NOUN
spir-13952	16	28	,	,	PUNCT
spir-13952	16	29	distinctiveness	distinctiveness	NOUN
spir-13952	16	30	,	,	PUNCT
spir-13952	16	31	and	and	CCONJ
spir-13952	16	32	economy	economy	NOUN
spir-13952	16	33	.	.	PUNCT
spir-13952	17	1	basically	basically	ADV
spir-13952	17	2	,	,	PUNCT
spir-13952	17	3	makeup	makeup	NOUN
spir-13952	17	4	products	product	NOUN
spir-13952	17	5	should	should	AUX
spir-13952	17	6	look	look	VERB
spir-13952	17	7	beautiful	beautiful	ADJ
spir-13952	17	8	,	,	PUNCT
spir-13952	17	9	work	work	VERB
spir-13952	17	10	well	well	ADV
spir-13952	17	11	,	,	PUNCT
spir-13952	17	12	feel	feel	VERB
spir-13952	17	13	good	good	ADJ
spir-13952	17	14	,	,	PUNCT
spir-13952	17	15	stand	stand	VERB
spir-13952	17	16	out	out	ADP
spir-13952	17	17	,	,	PUNCT
spir-13952	17	18	and	and	CCONJ
spir-13952	17	19	deliver	deliver	VERB
spir-13952	17	20	on	on	ADP
spir-13952	17	21	their	their	PRON
spir-13952	17	22	cost	cost	NOUN
spir-13952	17	23	,	,	PUNCT
spir-13952	17	24	aligning	align	VERB
spir-13952	17	25	with	with	ADP
spir-13952	17	26	prior	prior	ADJ
spir-13952	17	27	work	work	NOUN
spir-13952	17	28	on	on	ADP
spir-13952	17	29	english	english	ADJ
spir-13952	17	30	-	-	PUNCT
spir-13952	17	31	language	language	NOUN
spir-13952	17	32	reviews	review	NOUN
spir-13952	17	33	(	(	PUNCT
spir-13952	17	34	hallinan	hallinan	NOUN
spir-13952	17	35	,	,	PUNCT
spir-13952	17	36	2023	2023	NUM
spir-13952	17	37	.	.	PUNCT
spir-13952	18	1	while	while	SCONJ
spir-13952	18	2	beauty	beauty	NOUN
spir-13952	18	3	creators	creator	NOUN
spir-13952	18	4	appeal	appeal	VERB
spir-13952	18	5	to	to	ADP
spir-13952	18	6	a	a	DET
spir-13952	18	7	consistent	consistent	ADJ
spir-13952	18	8	set	set	NOUN
spir-13952	18	9	of	of	ADP
spir-13952	18	10	values	value	NOUN
spir-13952	18	11	,	,	PUNCT
spir-13952	18	12	they	they	PRON
spir-13952	18	13	rarely	rarely	ADV
spir-13952	18	14	elaborate	elaborate	VERB
spir-13952	18	15	on	on	ADP
spir-13952	18	16	their	their	PRON
spir-13952	18	17	meaning	meaning	NOUN
spir-13952	18	18	.	.	PUNCT
spir-13952	19	1	reviews	review	NOUN
spir-13952	19	2	also	also	ADV
spir-13952	19	3	overwhelmingly	overwhelmingly	ADV
spir-13952	19	4	present	present	VERB
spir-13952	19	5	positive	positive	ADJ
spir-13952	19	6	evaluations	evaluation	NOUN
spir-13952	19	7	,	,	PUNCT
spir-13952	19	8	identifying	identify	VERB
spir-13952	19	9	the	the	DET
spir-13952	19	10	best	good	ADJ
spir-13952	19	11	products	product	NOUN
spir-13952	19	12	in	in	ADP
spir-13952	19	13	a	a	DET
spir-13952	19	14	particular	particular	ADJ
spir-13952	19	15	category	category	NOUN
spir-13952	19	16	or	or	CCONJ
spir-13952	19	17	for	for	ADP
spir-13952	19	18	a	a	DET
spir-13952	19	19	particular	particular	ADJ
spir-13952	19	20	audience	audience	NOUN
spir-13952	19	21	(	(	PUNCT
spir-13952	19	22	e.g.	e.g.	ADV
spir-13952	19	23	,	,	PUNCT
spir-13952	19	24	mature	mature	ADJ
spir-13952	19	25	skin	skin	NOUN
spir-13952	19	26	)	)	PUNCT
spir-13952	19	27	.	.	PUNCT
spir-13952	20	1	even	even	ADV
spir-13952	20	2	videos	video	NOUN
spir-13952	20	3	that	that	PRON
spir-13952	20	4	promise	promise	VERB
spir-13952	20	5	more	more	ADV
spir-13952	20	6	critical	critical	ADJ
spir-13952	20	7	evaluations	evaluation	NOUN
spir-13952	20	8	,	,	PUNCT
spir-13952	20	9	such	such	ADJ
spir-13952	20	10	as	as	ADP
spir-13952	20	11	the	the	DET
spir-13952	20	12	“	"	PUNCT
spir-13952	20	13	full	full	ADJ
spir-13952	20	14	face	face	NOUN
spir-13952	20	15	of	of	ADP
spir-13952	20	16	worst	bad	ADJ
spir-13952	20	17	rated	rate	VERB
spir-13952	20	18	makeup	makeup	NOUN
spir-13952	20	19	products	product	NOUN
spir-13952	20	20	,	,	PUNCT
spir-13952	20	21	”	"	PUNCT
spir-13952	20	22	distance	distance	NOUN
spir-13952	20	23	the	the	DET
spir-13952	20	24	creator	creator	NOUN
spir-13952	20	25	from	from	ADP
spir-13952	20	26	negative	negative	ADJ
spir-13952	20	27	evaluations	evaluation	NOUN
spir-13952	20	28	by	by	ADP
spir-13952	20	29	using	use	VERB
spir-13952	20	30	online	online	ADJ
spir-13952	20	31	rankings	ranking	NOUN
spir-13952	20	32	and	and	CCONJ
spir-13952	20	33	stipulating	stipulate	VERB
spir-13952	20	34	that	that	SCONJ
spir-13952	20	35	any	any	DET
spir-13952	20	36	criticism	criticism	NOUN
spir-13952	20	37	comes	come	VERB
spir-13952	20	38	from	from	ADP
spir-13952	20	39	other	other	ADJ
spir-13952	20	40	people	people	NOUN
spir-13952	20	41	’s	’s	PART
spir-13952	20	42	opinions	opinion	NOUN
spir-13952	20	43	.	.	PUNCT
spir-13952	21	1	the	the	DET
spir-13952	21	2	approach	approach	NOUN
spir-13952	21	3	to	to	ADP
spir-13952	21	4	evaluation	evaluation	NOUN
spir-13952	21	5	in	in	ADP
spir-13952	21	6	youtube	youtube	NOUN
spir-13952	21	7	makeup	makeup	NOUN
spir-13952	21	8	reviews	review	NOUN
spir-13952	21	9	blends	blend	VERB
spir-13952	21	10	elements	element	NOUN
spir-13952	21	11	of	of	ADP
spir-13952	21	12	collectivist	collectivist	ADJ
spir-13952	21	13	and	and	CCONJ
spir-13952	21	14	individualist	individualist	ADJ
spir-13952	21	15	communication	communication	NOUN
spir-13952	21	16	styles	style	NOUN
spir-13952	21	17	.	.	PUNCT
spir-13952	22	1	most	most	ADJ
spir-13952	22	2	creators	creator	NOUN
spir-13952	22	3	make	make	VERB
spir-13952	22	4	indirect	indirect	ADJ
spir-13952	22	5	recommendations	recommendation	NOUN
spir-13952	22	6	,	,	PUNCT
spir-13952	22	7	placing	place	VERB
spir-13952	22	8	more	more	ADJ
spir-13952	22	9	emphasis	emphasis	NOUN
spir-13952	22	10	on	on	ADP
spir-13952	22	11	showing	show	VERB
spir-13952	22	12	rather	rather	ADV
spir-13952	22	13	than	than	ADP
spir-13952	22	14	telling	tell	VERB
spir-13952	22	15	(	(	PUNCT
spir-13952	22	16	jaakkola	jaakkola	PROPN
spir-13952	22	17	,	,	PUNCT
spir-13952	22	18	2022	2022	NUM
spir-13952	22	19	)	)	PUNCT
spir-13952	22	20	.	.	PUNCT
spir-13952	23	1	if	if	SCONJ
spir-13952	23	2	a	a	DET
spir-13952	23	3	review	review	NOUN
spir-13952	23	4	answers	answer	VERB
spir-13952	23	5	the	the	DET
spir-13952	23	6	questions	question	NOUN
spir-13952	23	7	of	of	ADP
spir-13952	23	8	what	what	PRON
spir-13952	23	9	a	a	DET
spir-13952	23	10	product	product	NOUN
spir-13952	23	11	is	be	AUX
spir-13952	23	12	and	and	CCONJ
spir-13952	23	13	whether	whether	SCONJ
spir-13952	23	14	is	be	AUX
spir-13952	23	15	it	it	PRON
spir-13952	23	16	any	any	DET
spir-13952	23	17	good	good	ADJ
spir-13952	23	18	(	(	PUNCT
spir-13952	23	19	blank	blank	ADJ
spir-13952	23	20	,	,	PUNCT
spir-13952	23	21	2006	2006	NUM
spir-13952	23	22	)	)	PUNCT
spir-13952	23	23	,	,	PUNCT
spir-13952	23	24	youtube	youtube	NOUN
spir-13952	23	25	beauty	beauty	NOUN
spir-13952	23	26	reviews	review	NOUN
spir-13952	23	27	spend	spend	VERB
spir-13952	23	28	most	most	ADJ
spir-13952	23	29	of	of	ADP
spir-13952	23	30	their	their	PRON
spir-13952	23	31	time	time	NOUN
spir-13952	23	32	on	on	ADP
spir-13952	23	33	the	the	DET
spir-13952	23	34	former	former	NOUN
spir-13952	23	35	.	.	PUNCT
spir-13952	24	1	even	even	ADV
spir-13952	24	2	when	when	SCONJ
spir-13952	24	3	they	they	PRON
spir-13952	24	4	engage	engage	VERB
spir-13952	24	5	with	with	ADP
spir-13952	24	6	the	the	DET
spir-13952	24	7	latter	latter	ADJ
spir-13952	24	8	,	,	PUNCT
spir-13952	24	9	they	they	PRON
spir-13952	24	10	emphasize	emphasize	VERB
spir-13952	24	11	positivity	positivity	NOUN
spir-13952	24	12	.	.	PUNCT
spir-13952	25	1	while	while	SCONJ
spir-13952	25	2	not	not	PART
spir-13952	25	3	every	every	DET
spir-13952	25	4	reviewer	reviewer	NOUN
spir-13952	25	5	uses	use	VERB
spir-13952	25	6	the	the	DET
spir-13952	25	7	language	language	NOUN
spir-13952	25	8	of	of	ADP
spir-13952	25	9	emotionality	emotionality	NOUN
spir-13952	25	10	,	,	PUNCT
spir-13952	25	11	they	they	PRON
spir-13952	25	12	consistently	consistently	ADV
spir-13952	25	13	framed	frame	VERB
spir-13952	25	14	their	their	PRON
spir-13952	25	15	evaluations	evaluation	NOUN
spir-13952	25	16	as	as	ADP
spir-13952	25	17	subjective	subjective	ADJ
spir-13952	25	18	“	"	PUNCT
spir-13952	25	19	personal	personal	ADJ
spir-13952	25	20	”	"	PUNCT
spir-13952	25	21	opinions	opinion	NOUN
spir-13952	25	22	.	.	PUNCT
spir-13952	26	1	yet	yet	ADV
spir-13952	26	2	makeup	makeup	NOUN
spir-13952	26	3	reviewers	reviewer	NOUN
spir-13952	26	4	on	on	ADP
spir-13952	26	5	youtube	youtube	NOUN
spir-13952	26	6	also	also	ADV
spir-13952	26	7	engaged	engage	VERB
spir-13952	26	8	in	in	ADP
spir-13952	26	9	individualistic	individualistic	ADJ
spir-13952	26	10	approaches	approach	NOUN
spir-13952	26	11	to	to	ADP
spir-13952	26	12	reviewing	review	VERB
spir-13952	26	13	,	,	PUNCT
spir-13952	26	14	using	use	VERB
spir-13952	26	15	reviews	review	NOUN
spir-13952	26	16	as	as	ADP
spir-13952	26	17	an	an	DET
spir-13952	26	18	opportunity	opportunity	NOUN
spir-13952	26	19	to	to	PART
spir-13952	26	20	express	express	VERB
spir-13952	26	21	their	their	PRON
spir-13952	26	22	personality	personality	NOUN
spir-13952	26	23	and	and	CCONJ
spir-13952	26	24	build	build	VERB
spir-13952	26	25	a	a	DET
spir-13952	26	26	distinctive	distinctive	ADJ
spir-13952	26	27	personal	personal	ADJ
spir-13952	26	28	brand	brand	NOUN
spir-13952	26	29	.	.	PUNCT
spir-13952	27	1	if	if	SCONJ
spir-13952	27	2	the	the	DET
spir-13952	27	3	platform	platform	NOUN
spir-13952	27	4	culture	culture	NOUN
spir-13952	27	5	of	of	ADP
spir-13952	27	6	youtube	youtube	NOUN
spir-13952	27	7	is	be	AUX
spir-13952	27	8	changing	change	VERB
spir-13952	27	9	the	the	DET
spir-13952	27	10	function	function	NOUN
spir-13952	27	11	of	of	ADP
spir-13952	27	12	reviewing	reviewing	NOUN
spir-13952	27	13	(	(	PUNCT
spir-13952	27	14	hallinan	hallinan	NOUN
spir-13952	27	15	,	,	PUNCT
spir-13952	27	16	2024	2024	NUM
spir-13952	27	17	;	;	PUNCT
spir-13952	27	18	jaakkola	jaakkola	PROPN
spir-13952	27	19	,	,	PUNCT
spir-13952	27	20	2022	2022	NUM
spir-13952	27	21	)	)	PUNCT
spir-13952	27	22	,	,	PUNCT
spir-13952	27	23	our	our	PRON
spir-13952	27	24	research	research	NOUN
spir-13952	27	25	suggests	suggest	VERB
spir-13952	27	26	that	that	SCONJ
spir-13952	27	27	change	change	NOUN
spir-13952	27	28	may	may	AUX
spir-13952	27	29	be	be	AUX
spir-13952	27	30	more	more	ADV
spir-13952	27	31	pronounced	pronounce	VERB
spir-13952	27	32	in	in	ADP
spir-13952	27	33	western	western	ADJ
spir-13952	27	34	contexts	contexts	NOUN
spir-13952	27	35	.	.	PUNCT
spir-13952	28	1	the	the	DET
spir-13952	28	2	precarity	precarity	NOUN
spir-13952	28	3	of	of	ADP
spir-13952	28	4	creators	creator	NOUN
spir-13952	28	5	on	on	ADP
spir-13952	28	6	the	the	DET
spir-13952	28	7	platform	platform	NOUN
spir-13952	28	8	incentivizes	incentivize	VERB
spir-13952	28	9	risk	risk	NOUN
spir-13952	28	10	management	management	NOUN
spir-13952	28	11	strategies	strategy	NOUN
spir-13952	28	12	(	(	PUNCT
spir-13952	28	13	duffy	duffy	PROPN
spir-13952	28	14	et	et	PROPN
spir-13952	28	15	al	al	PROPN
spir-13952	28	16	.	.	PROPN
spir-13952	28	17	,	,	PUNCT
spir-13952	28	18	2021	2021	NUM
spir-13952	28	19	)	)	PUNCT
spir-13952	28	20	.	.	PUNCT
spir-13952	29	1	as	as	SCONJ
spir-13952	29	2	lawson	lawson	PROPN
spir-13952	29	3	observes	observe	VERB
spir-13952	29	4	,	,	PUNCT
spir-13952	29	5	“	"	PUNCT
spir-13952	29	6	influencers	influencer	NOUN
spir-13952	29	7	are	be	AUX
spir-13952	29	8	careful	careful	ADJ
spir-13952	29	9	,	,	PUNCT
spir-13952	29	10	and	and	CCONJ
spir-13952	29	11	even	even	ADV
spir-13952	29	12	if	if	SCONJ
spir-13952	29	13	they	they	PRON
spir-13952	29	14	dislike	dislike	VERB
spir-13952	29	15	a	a	DET
spir-13952	29	16	product	product	NOUN
spir-13952	29	17	,	,	PUNCT
spir-13952	29	18	many	many	ADJ
spir-13952	29	19	will	will	AUX
spir-13952	29	20	emphasize	emphasize	VERB
spir-13952	29	21	they	they	PRON
spir-13952	29	22	love	love	VERB
spir-13952	29	23	the	the	DET
spir-13952	29	24	brand	brand	NOUN
spir-13952	29	25	and	and	CCONJ
spir-13952	29	26	recommend	recommend	VERB
spir-13952	29	27	other	other	ADJ
spir-13952	29	28	products	product	NOUN
spir-13952	29	29	they	they	PRON
spir-13952	29	30	like	like	VERB
spir-13952	29	31	in	in	ADP
spir-13952	29	32	an	an	DET
spir-13952	29	33	attempt	attempt	NOUN
spir-13952	29	34	to	to	PART
spir-13952	29	35	maintain	maintain	VERB
spir-13952	29	36	that	that	DET
spir-13952	29	37	relationship	relationship	NOUN
spir-13952	29	38	”	"	PUNCT
spir-13952	29	39	(	(	PUNCT
spir-13952	29	40	2021	2021	NUM
spir-13952	29	41	,	,	PUNCT
spir-13952	29	42	p.	p.	NOUN
spir-13952	29	43	604	604	NUM
spir-13952	29	44	)	)	PUNCT
spir-13952	29	45	.	.	PUNCT
spir-13952	30	1	in	in	ADP
spir-13952	30	2	so	so	ADV
spir-13952	30	3	doing	do	VERB
spir-13952	30	4	,	,	PUNCT
spir-13952	30	5	they	they	PRON
spir-13952	30	6	adopt	adopt	VERB
spir-13952	30	7	more	more	ADV
spir-13952	30	8	collectivelyoriented	collectivelyoriente	VERB
spir-13952	30	9	styles	style	NOUN
spir-13952	30	10	of	of	ADP
spir-13952	30	11	communication	communication	NOUN
spir-13952	30	12	that	that	SCONJ
spir-13952	30	13	“	"	PUNCT
spir-13952	30	14	soften	soften	VERB
spir-13952	30	15	”	"	PUNCT
spir-13952	30	16	evaluations	evaluation	NOUN
spir-13952	30	17	.	.	PUNCT
spir-13952	31	1	although	although	SCONJ
spir-13952	31	2	further	further	ADJ
spir-13952	31	3	research	research	NOUN
spir-13952	31	4	is	be	AUX
spir-13952	31	5	necessary	necessary	ADJ
spir-13952	31	6	to	to	PART
spir-13952	31	7	investigate	investigate	VERB
spir-13952	31	8	the	the	DET
spir-13952	31	9	reach	reach	NOUN
spir-13952	31	10	of	of	ADP
spir-13952	31	11	this	this	DET
spir-13952	31	12	practice	practice	NOUN
spir-13952	31	13	,	,	PUNCT
spir-13952	31	14	our	our	PRON
spir-13952	31	15	analysis	analysis	NOUN
spir-13952	31	16	of	of	ADP
spir-13952	31	17	multi	multi	ADJ
spir-13952	31	18	-	-	ADJ
spir-13952	31	19	lingual	lingual	ADJ
spir-13952	31	20	makeup	makeup	NOUN
spir-13952	31	21	reviews	review	NOUN
spir-13952	31	22	demonstrates	demonstrate	VERB
spir-13952	31	23	how	how	SCONJ
spir-13952	31	24	the	the	DET
spir-13952	31	25	homogenization	homogenization	NOUN
spir-13952	31	26	of	of	ADP
spir-13952	31	27	social	social	ADJ
spir-13952	31	28	media	medium	NOUN
spir-13952	31	29	entertainment	entertainment	NOUN
spir-13952	31	30	need	need	AUX
spir-13952	31	31	not	not	PART
spir-13952	31	32	be	be	AUX
spir-13952	31	33	synonymous	synonymous	ADJ
spir-13952	31	34	with	with	ADP
spir-13952	31	35	westernization	westernization	NOUN
spir-13952	31	36	.	.	PUNCT
spir-13952	32	1	references	reference	NOUN
spir-13952	32	2	arriagada	arriagada	PROPN
spir-13952	32	3	,	,	PUNCT
spir-13952	32	4	a.	a.	PROPN
spir-13952	32	5	,	,	PUNCT
spir-13952	32	6	&	&	CCONJ
spir-13952	32	7	siles	siles	PROPN
spir-13952	32	8	,	,	PUNCT
spir-13952	32	9	i.	i.	PROPN
spir-13952	32	10	(	(	PUNCT
spir-13952	32	11	2023	2023	NUM
spir-13952	32	12	)	)	PUNCT
spir-13952	32	13	.	.	PUNCT
spir-13952	33	1	the	the	DET
spir-13952	33	2	mutual	mutual	ADJ
spir-13952	33	3	configuration	configuration	NOUN
spir-13952	33	4	of	of	ADP
spir-13952	33	5	affordances	affordance	NOUN
spir-13952	33	6	and	and	CCONJ
spir-13952	33	7	technological	technological	ADJ
spir-13952	33	8	frames	frame	NOUN
spir-13952	33	9	:	:	PUNCT
spir-13952	33	10	content	content	NOUN
spir-13952	33	11	creators	creator	NOUN
spir-13952	33	12	in	in	ADP
spir-13952	33	13	the	the	DET
spir-13952	33	14	chilean	chilean	ADJ
spir-13952	33	15	influencer	influencer	NOUN
spir-13952	33	16	industry	industry	NOUN
spir-13952	33	17	.	.	PUNCT
spir-13952	34	1	convergence	convergence	NOUN
spir-13952	34	2	:	:	PUNCT
spir-13952	34	3	the	the	DET
spir-13952	34	4	international	international	ADJ
spir-13952	34	5	journal	journal	NOUN
spir-13952	34	6	of	of	ADP
spir-13952	34	7	research	research	NOUN
spir-13952	34	8	into	into	ADP
spir-13952	34	9	new	new	ADJ
spir-13952	34	10	media	medium	NOUN
spir-13952	34	11	technologies	technology	NOUN
spir-13952	34	12	,	,	PUNCT
spir-13952	34	13	online	online	ADV
spir-13952	34	14	first	first	ADJ
spir-13952	34	15	,	,	PUNCT
spir-13952	34	16	1–16	1–16	PROPN
spir-13952	34	17	.	.	PUNCT
spir-13952	35	1	https://doi.org/10.1177/13548565231157364	https://doi.org/10.1177/13548565231157364	PROPN
spir-13952	35	2	bagdogan	bagdogan	PROPN
spir-13952	35	3	,	,	PUNCT
spir-13952	35	4	s.	s.	PROPN
spir-13952	35	5	(	(	PUNCT
spir-13952	35	6	2023	2023	NUM
spir-13952	35	7	)	)	PUNCT
spir-13952	35	8	.	.	PUNCT
spir-13952	36	1	hands	hand	NOUN
spir-13952	36	2	-	-	PUNCT
spir-13952	36	3	on(ly	on(ly	ADJ
spir-13952	36	4	)	)	PUNCT
spir-13952	36	5	vlogging	vlogge	VERB
spir-13952	36	6	:	:	PUNCT
spir-13952	36	7	how	how	SCONJ
spir-13952	36	8	turkish	turkish	ADJ
spir-13952	36	9	muslim	muslim	ADJ
spir-13952	36	10	women	woman	NOUN
spir-13952	36	11	perform	perform	VERB
spir-13952	36	12	“	"	PUNCT
spir-13952	36	13	modesty	modesty	NOUN
spir-13952	36	14	”	"	PUNCT
spir-13952	36	15	and	and	CCONJ
spir-13952	36	16	“	"	PUNCT
spir-13952	36	17	piety	piety	NOUN
spir-13952	36	18	”	"	PUNCT
spir-13952	36	19	in	in	ADP
spir-13952	36	20	self	self	NOUN
spir-13952	36	21	-	-	PUNCT
spir-13952	36	22	branding	branding	NOUN
spir-13952	36	23	on	on	ADP
spir-13952	36	24	their	their	PRON
spir-13952	36	25	youtube	youtube	NOUN
spir-13952	36	26	cooking	cooking	NOUN
spir-13952	36	27	channels	channel	NOUN
spir-13952	36	28	.	.	PUNCT
spir-13952	37	1	social	social	ADJ
spir-13952	37	2	media	medium	NOUN
spir-13952	37	3	+	+	CCONJ
spir-13952	37	4	society	society	NOUN
spir-13952	37	5	,	,	PUNCT
spir-13952	37	6	9(2	9(2	NUM
spir-13952	37	7	)	)	PUNCT
spir-13952	37	8	,	,	PUNCT
spir-13952	37	9	1–12	1–12	NOUN
spir-13952	37	10	.	.	PUNCT
spir-13952	38	1	https://doi.org/10.1177/20563051231166446	https://doi.org/10.1177/20563051231166446	PROPN
spir-13952	38	2	blank	blank	PROPN
spir-13952	38	3	,	,	PUNCT
spir-13952	38	4	g.	g.	PROPN
spir-13952	38	5	(	(	PUNCT
spir-13952	38	6	2006	2006	NUM
spir-13952	38	7	)	)	PUNCT
spir-13952	38	8	.	.	PUNCT
spir-13952	39	1	critics	critic	NOUN
spir-13952	39	2	,	,	PUNCT
spir-13952	39	3	ratings	rating	NOUN
spir-13952	39	4	,	,	PUNCT
spir-13952	39	5	and	and	CCONJ
spir-13952	39	6	society	society	NOUN
spir-13952	39	7	:	:	PUNCT
spir-13952	39	8	the	the	DET
spir-13952	39	9	sociology	sociology	NOUN
spir-13952	39	10	of	of	ADP
spir-13952	39	11	reviews	review	NOUN
spir-13952	39	12	.	.	PUNCT
spir-13952	40	1	rowman	rowman	PROPN
spir-13952	40	2	&	&	CCONJ
spir-13952	40	3	littlefield	littlefield	PROPN
spir-13952	40	4	.	.	PUNCT
spir-13952	41	1	duffy	duffy	PROPN
spir-13952	41	2	,	,	PUNCT
spir-13952	41	3	b.	b.	PROPN
spir-13952	41	4	e.	e.	PROPN
spir-13952	41	5	,	,	PUNCT
spir-13952	41	6	pinch	pinch	NOUN
spir-13952	41	7	,	,	PUNCT
spir-13952	41	8	a.	a.	NOUN
spir-13952	41	9	,	,	PUNCT
spir-13952	41	10	sannon	sannon	NOUN
spir-13952	41	11	,	,	PUNCT
spir-13952	41	12	s.	s.	PROPN
spir-13952	41	13	,	,	PUNCT
spir-13952	41	14	&	&	CCONJ
spir-13952	41	15	sawey	sawey	PROPN
spir-13952	41	16	,	,	PUNCT
spir-13952	41	17	m.	m.	NOUN
spir-13952	41	18	(	(	PUNCT
spir-13952	41	19	2021	2021	NUM
spir-13952	41	20	)	)	PUNCT
spir-13952	41	21	.	.	PUNCT
spir-13952	42	1	the	the	DET
spir-13952	42	2	nested	nested	ADJ
spir-13952	42	3	precarities	precaritie	NOUN
spir-13952	42	4	of	of	ADP
spir-13952	42	5	creative	creative	ADJ
spir-13952	42	6	labor	labor	NOUN
spir-13952	42	7	on	on	ADP
spir-13952	42	8	social	social	ADJ
spir-13952	42	9	media	medium	NOUN
spir-13952	42	10	.	.	PUNCT
spir-13952	43	1	social	social	ADJ
spir-13952	43	2	media	medium	NOUN
spir-13952	43	3	+	+	CCONJ
spir-13952	43	4	society	society	NOUN
spir-13952	43	5	,	,	PUNCT
spir-13952	43	6	7(2	7(2	NUM
spir-13952	43	7	)	)	PUNCT
spir-13952	43	8	,	,	PUNCT
spir-13952	43	9	1–15	1–15	NUM
spir-13952	43	10	.	.	PUNCT
spir-13952	44	1	https://doi.org/10.1177/20563051211021368	https://doi.org/10.1177/20563051211021368	NOUN
spir-13952	44	2	https://doi.org/10.1177/13548565231157364	https://doi.org/10.1177/13548565231157364	NOUN
spir-13952	44	3	https://doi.org/10.1177/13548565231157364	https://doi.org/10.1177/13548565231157364	X
spir-13952	45	1	https://doi.org/10.1177/20563051231166446	https://doi.org/10.1177/20563051231166446	NOUN
spir-13952	45	2	https://doi.org/10.1177/20563051211021368	https://doi.org/10.1177/20563051211021368	NOUN
spir-13952	45	3	https://doi.org/10.1177/20563051211021368	https://doi.org/10.1177/20563051211021368	NOUN
spir-13952	45	4	hallinan	hallinan	PROPN
spir-13952	45	5	,	,	PUNCT
spir-13952	45	6	b.	b.	PROPN
spir-13952	45	7	(	(	PUNCT
spir-13952	45	8	2023	2023	NUM
spir-13952	45	9	)	)	PUNCT
spir-13952	45	10	.	.	PUNCT
spir-13952	46	1	no	no	DET
spir-13952	46	2	judgment	judgment	NOUN
spir-13952	46	3	:	:	PUNCT
spir-13952	46	4	value	value	NOUN
spir-13952	46	5	optimization	optimization	NOUN
spir-13952	46	6	and	and	CCONJ
spir-13952	46	7	the	the	DET
spir-13952	46	8	reinvention	reinvention	NOUN
spir-13952	46	9	of	of	ADP
spir-13952	46	10	reviewing	review	VERB
spir-13952	46	11	on	on	ADP
spir-13952	46	12	youtube	youtube	NOUN
spir-13952	46	13	.	.	PUNCT
spir-13952	47	1	journal	journal	PROPN
spir-13952	47	2	of	of	ADP
spir-13952	47	3	computer	computer	NOUN
spir-13952	47	4	-	-	PUNCT
spir-13952	47	5	mediated	mediate	VERB
spir-13952	47	6	communication	communication	NOUN
spir-13952	47	7	,	,	PUNCT
spir-13952	47	8	28(5	28(5	NUM
spir-13952	47	9	)	)	PUNCT
spir-13952	47	10	.	.	PUNCT
spir-13952	48	1	https://doi.org/10.1093/jcmc/zmad034	https://doi.org/10.1093/jcmc/zmad034	PROPN
spir-13952	49	1	hofstede	hofstede	NOUN
spir-13952	49	2	,	,	PUNCT
spir-13952	49	3	g.	g.	PROPN
spir-13952	49	4	(	(	PUNCT
spir-13952	49	5	2003	2003	NUM
spir-13952	49	6	)	)	PUNCT
spir-13952	49	7	.	.	PUNCT
spir-13952	50	1	culture	culture	NOUN
spir-13952	50	2	’s	’s	PART
spir-13952	50	3	consequences	consequence	NOUN
spir-13952	50	4	:	:	PUNCT
spir-13952	50	5	comparing	compare	VERB
spir-13952	50	6	values	value	NOUN
spir-13952	50	7	,	,	PUNCT
spir-13952	50	8	behaviors	behavior	NOUN
spir-13952	50	9	,	,	PUNCT
spir-13952	50	10	institutions	institution	NOUN
spir-13952	50	11	,	,	PUNCT
spir-13952	50	12	and	and	CCONJ
spir-13952	50	13	organizations	organization	NOUN
spir-13952	50	14	across	across	ADP
spir-13952	50	15	nations	nation	NOUN
spir-13952	50	16	(	(	PUNCT
spir-13952	50	17	2nd	2nd	PROPN
spir-13952	50	18	edition	edition	NOUN
spir-13952	50	19	)	)	PUNCT
spir-13952	50	20	.	.	PUNCT
spir-13952	51	1	sage	sage	NOUN
spir-13952	51	2	publications	publication	NOUN
spir-13952	51	3	.	.	PUNCT
spir-13952	52	1	hou	hou	NOUN
spir-13952	52	2	,	,	PUNCT
spir-13952	52	3	m.	m.	NOUN
spir-13952	52	4	(	(	PUNCT
spir-13952	52	5	2019	2019	NUM
spir-13952	52	6	)	)	PUNCT
spir-13952	52	7	.	.	PUNCT
spir-13952	53	1	social	social	ADJ
spir-13952	53	2	media	medium	NOUN
spir-13952	53	3	celebrity	celebrity	NOUN
spir-13952	53	4	and	and	CCONJ
spir-13952	53	5	the	the	DET
spir-13952	53	6	institutionalization	institutionalization	NOUN
spir-13952	53	7	of	of	ADP
spir-13952	53	8	youtube	youtube	NOUN
spir-13952	53	9	.	.	PUNCT
spir-13952	54	1	convergence	convergence	NOUN
spir-13952	54	2	:	:	PUNCT
spir-13952	54	3	the	the	DET
spir-13952	54	4	international	international	ADJ
spir-13952	54	5	journal	journal	NOUN
spir-13952	54	6	of	of	ADP
spir-13952	54	7	research	research	NOUN
spir-13952	54	8	into	into	ADP
spir-13952	54	9	new	new	ADJ
spir-13952	54	10	media	medium	NOUN
spir-13952	54	11	technologies	technology	NOUN
spir-13952	54	12	,	,	PUNCT
spir-13952	54	13	25(3	25(3	NUM
spir-13952	54	14	)	)	PUNCT
spir-13952	54	15	,	,	PUNCT
spir-13952	54	16	534–553	534–553	NUM
spir-13952	54	17	.	.	PUNCT
spir-13952	55	1	https://doi.org/10.1177/1354856517750368	https://doi.org/10.1177/1354856517750368	PROPN
spir-13952	55	2	jaakkola	jaakkola	PROPN
spir-13952	55	3	,	,	PUNCT
spir-13952	55	4	m.	m.	NOUN
spir-13952	55	5	(	(	PUNCT
spir-13952	55	6	2022	2022	NUM
spir-13952	55	7	)	)	PUNCT
spir-13952	55	8	.	.	PUNCT
spir-13952	56	1	reviewing	review	VERB
spir-13952	56	2	culture	culture	NOUN
spir-13952	56	3	online	online	ADV
spir-13952	56	4	:	:	PUNCT
spir-13952	56	5	post	post	ADJ
spir-13952	56	6	-	-	ADJ
spir-13952	56	7	institutional	institutional	ADJ
spir-13952	56	8	cultural	cultural	ADJ
spir-13952	56	9	critique	critique	NOUN
spir-13952	56	10	across	across	ADP
spir-13952	56	11	platforms	platform	NOUN
spir-13952	56	12	.	.	PUNCT
spir-13952	57	1	palgrave	palgrave	PROPN
spir-13952	57	2	macmillan	macmillan	PROPN
spir-13952	57	3	.	.	PUNCT
spir-13952	58	1	lamont	lamont	PROPN
spir-13952	58	2	,	,	PUNCT
spir-13952	58	3	m.	m.	NOUN
spir-13952	58	4	,	,	PUNCT
spir-13952	58	5	&	&	CCONJ
spir-13952	58	6	thévenot	thévenot	PROPN
spir-13952	58	7	,	,	PUNCT
spir-13952	58	8	l.	l.	PROPN
spir-13952	58	9	(	(	PUNCT
spir-13952	58	10	eds	eds	PROPN
spir-13952	58	11	.	.	PUNCT
spir-13952	58	12	)	)	PUNCT
spir-13952	58	13	.	.	PUNCT
spir-13952	59	1	(	(	PUNCT
spir-13952	59	2	2000	2000	NUM
spir-13952	59	3	)	)	PUNCT
spir-13952	59	4	.	.	PUNCT
spir-13952	60	1	rethinking	rethink	VERB
spir-13952	60	2	comparative	comparative	ADJ
spir-13952	60	3	cultural	cultural	ADJ
spir-13952	60	4	sociology	sociology	NOUN
spir-13952	60	5	:	:	PUNCT
spir-13952	60	6	repertoires	repertoire	NOUN
spir-13952	60	7	of	of	ADP
spir-13952	60	8	evaluation	evaluation	NOUN
spir-13952	60	9	in	in	ADP
spir-13952	60	10	france	france	PROPN
spir-13952	60	11	and	and	CCONJ
spir-13952	60	12	the	the	DET
spir-13952	60	13	united	united	PROPN
spir-13952	60	14	states	states	PROPN
spir-13952	60	15	.	.	PUNCT
spir-13952	61	1	cambridge	cambridge	PROPN
spir-13952	61	2	university	university	PROPN
spir-13952	61	3	press	press	NOUN
spir-13952	61	4	.	.	PUNCT
spir-13952	62	1	lawson	lawson	PROPN
spir-13952	62	2	,	,	PUNCT
spir-13952	62	3	c.	c.	PROPN
spir-13952	62	4	e.	e.	PROPN
spir-13952	62	5	(	(	PUNCT
spir-13952	62	6	2021	2021	NUM
spir-13952	62	7	)	)	PUNCT
spir-13952	62	8	.	.	PUNCT
spir-13952	63	1	skin	skin	NOUN
spir-13952	63	2	deep	deep	ADJ
spir-13952	63	3	:	:	PUNCT
spir-13952	63	4	callout	callout	NOUN
spir-13952	63	5	strategies	strategy	NOUN
spir-13952	63	6	,	,	PUNCT
spir-13952	63	7	influencers	influencer	NOUN
spir-13952	63	8	,	,	PUNCT
spir-13952	63	9	and	and	CCONJ
spir-13952	63	10	racism	racism	NOUN
spir-13952	63	11	in	in	ADP
spir-13952	63	12	the	the	DET
spir-13952	63	13	online	online	ADJ
spir-13952	63	14	beauty	beauty	NOUN
spir-13952	63	15	community	community	NOUN
spir-13952	63	16	.	.	PUNCT
spir-13952	64	1	new	new	ADJ
spir-13952	64	2	media	medium	NOUN
spir-13952	64	3	&	&	CCONJ
spir-13952	64	4	society	society	NOUN
spir-13952	64	5	,	,	PUNCT
spir-13952	64	6	23(3	23(3	NUM
spir-13952	64	7	)	)	PUNCT
spir-13952	64	8	,	,	PUNCT
spir-13952	64	9	596–612	596–612	NUM
spir-13952	64	10	.	.	PUNCT
spir-13952	65	1	https://doi.org/10.1177/1461444820904697	https://doi.org/10.1177/1461444820904697	AUX
spir-13952	65	2	mcgrady	mcgrady	PROPN
spir-13952	65	3	,	,	PUNCT
spir-13952	65	4	r.	r.	PROPN
spir-13952	65	5	,	,	PUNCT
spir-13952	65	6	zheng	zheng	PROPN
spir-13952	65	7	,	,	PUNCT
spir-13952	65	8	k.	k.	PROPN
spir-13952	65	9	,	,	PUNCT
spir-13952	65	10	curran	curran	PROPN
spir-13952	65	11	,	,	PUNCT
spir-13952	65	12	r.	r.	PROPN
spir-13952	65	13	,	,	PUNCT
spir-13952	65	14	baumgartner	baumgartner	PROPN
spir-13952	65	15	,	,	PUNCT
spir-13952	65	16	j.	j.	PROPN
spir-13952	65	17	,	,	PUNCT
spir-13952	65	18	&	&	CCONJ
spir-13952	65	19	zuckerman	zuckerman	PROPN
spir-13952	65	20	,	,	PUNCT
spir-13952	65	21	e.	e.	PROPN
spir-13952	65	22	(	(	PUNCT
spir-13952	65	23	2023	2023	NUM
spir-13952	65	24	)	)	PUNCT
spir-13952	65	25	.	.	PUNCT
spir-13952	66	1	dialing	dialing	NOUN
spir-13952	66	2	for	for	ADP
spir-13952	66	3	videos	video	NOUN
spir-13952	66	4	:	:	PUNCT
spir-13952	66	5	a	a	DET
spir-13952	66	6	random	random	ADJ
spir-13952	66	7	sample	sample	NOUN
spir-13952	66	8	of	of	ADP
spir-13952	66	9	youtube	youtube	NOUN
spir-13952	66	10	.	.	PUNCT
spir-13952	67	1	journal	journal	NOUN
spir-13952	67	2	of	of	ADP
spir-13952	67	3	quantitative	quantitative	ADJ
spir-13952	67	4	description	description	NOUN
spir-13952	67	5	:	:	PUNCT
spir-13952	67	6	digital	digital	ADJ
spir-13952	67	7	media	medium	NOUN
spir-13952	67	8	,	,	PUNCT
spir-13952	67	9	3	3	X
spir-13952	67	10	.	.	X
spir-13952	67	11	https://doi.org/10.51685/jqd.2023.022	https://doi.org/10.51685/jqd.2023.022	PROPN
spir-13952	67	12	mohan	mohan	PROPN
spir-13952	67	13	,	,	PUNCT
spir-13952	67	14	s.	s.	PROPN
spir-13952	67	15	,	,	PUNCT
spir-13952	67	16	&	&	CCONJ
spir-13952	67	17	punathambekar	punathambekar	PROPN
spir-13952	67	18	,	,	PUNCT
spir-13952	67	19	a.	a.	NOUN
spir-13952	67	20	(	(	PUNCT
spir-13952	67	21	2019	2019	NUM
spir-13952	67	22	)	)	PUNCT
spir-13952	67	23	.	.	PUNCT
spir-13952	68	1	localizing	localize	VERB
spir-13952	68	2	youtube	youtube	NOUN
spir-13952	68	3	:	:	PUNCT
spir-13952	68	4	language	language	NOUN
spir-13952	68	5	,	,	PUNCT
spir-13952	68	6	cultural	cultural	ADJ
spir-13952	68	7	regions	region	NOUN
spir-13952	68	8	,	,	PUNCT
spir-13952	68	9	and	and	CCONJ
spir-13952	68	10	digital	digital	ADJ
spir-13952	68	11	platforms	platform	NOUN
spir-13952	68	12	.	.	PUNCT
spir-13952	69	1	international	international	ADJ
spir-13952	69	2	journal	journal	PROPN
spir-13952	69	3	of	of	ADP
spir-13952	69	4	cultural	cultural	ADJ
spir-13952	69	5	studies	study	NOUN
spir-13952	69	6	,	,	PUNCT
spir-13952	69	7	22(3	22(3	NUM
spir-13952	69	8	)	)	PUNCT
spir-13952	69	9	,	,	PUNCT
spir-13952	69	10	317–333	317–333	NUM
spir-13952	69	11	.	.	PUNCT
spir-13952	70	1	https://doi.org/10.1177/1367877918794681	https://doi.org/10.1177/1367877918794681	X
spir-13952	70	2	rieder	rieder	NOUN
spir-13952	70	3	,	,	PUNCT
spir-13952	70	4	b.	b.	PROPN
spir-13952	70	5	(	(	PUNCT
spir-13952	70	6	2015	2015	NUM
spir-13952	70	7	)	)	PUNCT
spir-13952	70	8	.	.	PUNCT
spir-13952	71	1	youtube	youtube	NOUN
spir-13952	71	2	data	datum	NOUN
spir-13952	71	3	tools	tool	NOUN
spir-13952	71	4	(	(	PUNCT
spir-13952	71	5	version	version	NOUN
spir-13952	71	6	1.30	1.30	NUM
spir-13952	71	7	)	)	PUNCT
spir-13952	72	1	[	[	X
spir-13952	72	2	software	software	NOUN
spir-13952	72	3	]	]	PUNCT
spir-13952	72	4	.	.	PUNCT
spir-13952	73	1	https://tools.digitalmethods.net/netvizz/youtube/	https://tools.digitalmethods.net/netvizz/youtube/	PRON
spir-13952	73	2	https://doi.org/10.1093/jcmc/zmad034	https://doi.org/10.1093/jcmc/zmad034	VERB
spir-13952	73	3	https://doi.org/10.1177/1354856517750368	https://doi.org/10.1177/1354856517750368	NOUN
spir-13952	73	4	https://doi.org/10.1177/1354856517750368	https://doi.org/10.1177/1354856517750368	NOUN
spir-13952	73	5	https://doi.org/10.1177/1461444820904697	https://doi.org/10.1177/1461444820904697	NOUN
spir-13952	73	6	https://doi.org/10.1177/1461444820904697	https://doi.org/10.1177/1461444820904697	NOUN
spir-13952	74	1	https://doi.org/10.51685/jqd.2023.022	https://doi.org/10.51685/jqd.2023.022	PROPN
spir-13952	75	1	https://doi.org/10.1177/1367877918794681	https://doi.org/10.1177/1367877918794681	X
spir-13952	75	2	https://doi.org/10.1177/1367877918794681	https://doi.org/10.1177/1367877918794681	PUNCT
spir-13952	76	1	https://tools.digitalmethods.net/netvizz/youtube	https://tools.digitalmethods.net/netvizz/youtube	NOUN