id	sid	tid	token	lemma	pos
spir-13974	1	1	selected	select	VERB
spir-13974	1	2	papers	paper	NOUN
spir-13974	1	3	of	of	ADP
spir-13974	1	4	#	#	SYM
spir-13974	1	5	aoir2024	aoir2024	PROPN
spir-13974	1	6	:	:	PUNCT
spir-13974	1	7	the	the	DET
spir-13974	1	8	25th	25th	ADJ
spir-13974	1	9	annual	annual	ADJ
spir-13974	1	10	conference	conference	NOUN
spir-13974	1	11	of	of	ADP
spir-13974	1	12	the	the	DET
spir-13974	1	13	association	association	NOUN
spir-13974	1	14	of	of	ADP
spir-13974	1	15	internet	internet	NOUN
spir-13974	1	16	researchers	researcher	NOUN
spir-13974	1	17	sheffield	sheffield	PROPN
spir-13974	1	18	,	,	PUNCT
spir-13974	1	19	uk	uk	PROPN
spir-13974	1	20	/	/	SYM
spir-13974	1	21	30	30	NUM
spir-13974	1	22	oct	oct	NOUN
spir-13974	1	23	2	2	NUM
spir-13974	1	24	nov	nov	PROPN
spir-13974	1	25	2024	2024	NUM
spir-13974	1	26	suggested	suggest	VERB
spir-13974	1	27	citation	citation	NOUN
spir-13974	1	28	(	(	PUNCT
spir-13974	1	29	apa	apa	PROPN
spir-13974	1	30	):	):	PUNCT
spir-13974	1	31	bidav	bidav	NOUN
spir-13974	1	32	,	,	PUNCT
spir-13974	1	33	t.	t.	PROPN
spir-13974	1	34	,	,	PUNCT
spir-13974	1	35	mcevoy	mcevoy	PROPN
spir-13974	1	36	,	,	PUNCT
spir-13974	1	37	e.	e.	PROPN
spir-13974	1	38	,	,	PUNCT
spir-13974	1	39	kerr	kerr	PROPN
spir-13974	1	40	,	,	PUNCT
spir-13974	1	41	a.	a.	NOUN
spir-13974	1	42	and	and	CCONJ
spir-13974	1	43	kitchin	kitchin	PROPN
spir-13974	1	44	,	,	PUNCT
spir-13974	1	45	p.	p.	NOUN
spir-13974	1	46	(	(	PUNCT
spir-13974	1	47	2024	2024	NUM
spir-13974	1	48	,	,	PUNCT
spir-13974	1	49	october	october	PROPN
spir-13974	1	50	)	)	PUNCT
spir-13974	1	51	.	.	PUNCT
spir-13974	2	1	connecting	connect	VERB
spir-13974	2	2	with	with	ADP
spir-13974	2	3	sports	sport	NOUN
spir-13974	2	4	fans	fan	NOUN
spir-13974	2	5	:	:	PUNCT
spir-13974	2	6	gambling	gamble	VERB
spir-13974	2	7	marketing	marketing	NOUN
spir-13974	2	8	strategies	strategy	NOUN
spir-13974	2	9	on	on	ADP
spir-13974	2	10	instagram	instagram	PROPN
spir-13974	2	11	.	.	PUNCT
spir-13974	3	1	paper	paper	PROPN
spir-13974	3	2	presented	present	VERB
spir-13974	3	3	at	at	ADP
spir-13974	3	4	aoir2024	aoir2024	PROPN
spir-13974	3	5	:	:	PUNCT
spir-13974	3	6	the	the	DET
spir-13974	3	7	25th	25th	ADJ
spir-13974	3	8	annual	annual	ADJ
spir-13974	3	9	conference	conference	NOUN
spir-13974	3	10	of	of	ADP
spir-13974	3	11	the	the	DET
spir-13974	3	12	association	association	NOUN
spir-13974	3	13	of	of	ADP
spir-13974	3	14	internet	internet	NOUN
spir-13974	3	15	researchers	researcher	NOUN
spir-13974	3	16	.	.	PUNCT
spir-13974	4	1	sheffield	sheffield	PROPN
spir-13974	4	2	,	,	PUNCT
spir-13974	4	3	uk	uk	PROPN
spir-13974	4	4	:	:	PUNCT
spir-13974	4	5	aoir	aoir	NOUN
spir-13974	4	6	.	.	PUNCT
spir-13974	4	7	retrieved	retrieve	VERB
spir-13974	4	8	from	from	ADP
spir-13974	4	9	http://spir.aoir.org	http://spir.aoir.org	PROPN
spir-13974	4	10	.	.	PUNCT
spir-13974	5	1	connecting	connect	VERB
spir-13974	5	2	with	with	ADP
spir-13974	5	3	sports	sport	NOUN
spir-13974	5	4	fans	fan	NOUN
spir-13974	5	5	:	:	PUNCT
spir-13974	5	6	gambling	gamble	VERB
spir-13974	5	7	marketing	marketing	NOUN
spir-13974	5	8	strategies	strategy	NOUN
spir-13974	5	9	on	on	ADP
spir-13974	5	10	instagram	instagram	PROPN
spir-13974	5	11	tugce	tugce	NOUN
spir-13974	5	12	bidav	bidav	VERB
spir-13974	5	13	king	king	PROPN
spir-13974	5	14	’s	’s	PART
spir-13974	5	15	college	college	PROPN
spir-13974	5	16	london	london	PROPN
spir-13974	5	17	erin	erin	PROPN
spir-13974	5	18	mcevoy	mcevoy	PROPN
spir-13974	5	19	ulster	ulster	PROPN
spir-13974	5	20	university	university	PROPN
spir-13974	5	21	aphra	aphra	PROPN
spir-13974	5	22	kerr	kerr	PROPN
spir-13974	5	23	university	university	PROPN
spir-13974	5	24	college	college	PROPN
spir-13974	5	25	dublin	dublin	PROPN
spir-13974	5	26	paul	paul	PROPN
spir-13974	5	27	kitchin	kitchin	PROPN
spir-13974	5	28	ulster	ulster	PROPN
spir-13974	5	29	university	university	PROPN
spir-13974	5	30	introduction	introduction	NOUN
spir-13974	5	31	social	social	ADJ
spir-13974	5	32	media	medium	NOUN
spir-13974	5	33	platforms	platform	NOUN
spir-13974	5	34	have	have	AUX
spir-13974	5	35	become	become	VERB
spir-13974	5	36	a	a	DET
spir-13974	5	37	prominent	prominent	ADJ
spir-13974	5	38	space	space	NOUN
spir-13974	5	39	for	for	ADP
spir-13974	5	40	the	the	DET
spir-13974	5	41	proliferation	proliferation	NOUN
spir-13974	5	42	of	of	ADP
spir-13974	5	43	commercial	commercial	ADJ
spir-13974	5	44	messaging	messaging	NOUN
spir-13974	5	45	that	that	PRON
spir-13974	5	46	includes	include	VERB
spir-13974	5	47	themes	theme	NOUN
spir-13974	5	48	related	relate	VERB
spir-13974	5	49	to	to	ADP
spir-13974	5	50	harmful	harmful	ADJ
spir-13974	5	51	activities	activity	NOUN
spir-13974	5	52	,	,	PUNCT
spir-13974	5	53	including	include	VERB
spir-13974	5	54	gambling	gambling	NOUN
spir-13974	5	55	.	.	PUNCT
spir-13974	6	1	these	these	DET
spir-13974	6	2	platforms	platform	NOUN
spir-13974	6	3	enable	enable	VERB
spir-13974	6	4	gambling	gambling	NOUN
spir-13974	6	5	operators	operator	NOUN
spir-13974	6	6	not	not	PART
spir-13974	6	7	only	only	ADV
spir-13974	6	8	to	to	PART
spir-13974	6	9	promote	promote	VERB
spir-13974	6	10	their	their	PRON
spir-13974	6	11	services	service	NOUN
spir-13974	6	12	via	via	ADP
spir-13974	6	13	platform	platform	NOUN
spir-13974	6	14	-	-	PUNCT
spir-13974	6	15	based	base	VERB
spir-13974	6	16	advertising	advertising	NOUN
spir-13974	6	17	but	but	CCONJ
spir-13974	6	18	also	also	ADV
spir-13974	6	19	to	to	PART
spir-13974	6	20	build	build	VERB
spir-13974	6	21	and	and	CCONJ
spir-13974	6	22	position	position	VERB
spir-13974	6	23	their	their	PRON
spir-13974	6	24	brands	brand	NOUN
spir-13974	6	25	.	.	PUNCT
spir-13974	7	1	accordingly	accordingly	ADV
spir-13974	7	2	,	,	PUNCT
spir-13974	7	3	there	there	PRON
spir-13974	7	4	is	be	VERB
spir-13974	7	5	a	a	DET
spir-13974	7	6	growing	grow	VERB
spir-13974	7	7	multidisciplinary	multidisciplinary	ADJ
spir-13974	7	8	literature	literature	NOUN
spir-13974	7	9	on	on	ADP
spir-13974	7	10	the	the	DET
spir-13974	7	11	use	use	NOUN
spir-13974	7	12	of	of	ADP
spir-13974	7	13	social	social	ADJ
spir-13974	7	14	media	medium	NOUN
spir-13974	7	15	in	in	ADP
spir-13974	7	16	gambling	gambling	NOUN
spir-13974	7	17	marketing	marketing	NOUN
spir-13974	7	18	(	(	PUNCT
spir-13974	7	19	james	james	PROPN
spir-13974	7	20	and	and	CCONJ
spir-13974	7	21	bradley	bradley	PROPN
spir-13974	7	22	,	,	PUNCT
spir-13974	7	23	2021	2021	NUM
spir-13974	7	24	)	)	PUNCT
spir-13974	7	25	.	.	PUNCT
spir-13974	8	1	previous	previous	ADJ
spir-13974	8	2	research	research	NOUN
spir-13974	8	3	has	have	AUX
spir-13974	8	4	explored	explore	VERB
spir-13974	8	5	gambling	gambling	NOUN
spir-13974	8	6	operators	operator	NOUN
spir-13974	8	7	’	'	PUNCT
spir-13974	8	8	use	use	NOUN
spir-13974	8	9	of	of	ADP
spir-13974	8	10	multiple	multiple	ADJ
spir-13974	8	11	platforms	platform	NOUN
spir-13974	8	12	(	(	PUNCT
spir-13974	8	13	gainsbury	gainsbury	PROPN
spir-13974	8	14	et	et	PROPN
spir-13974	8	15	al	al	PROPN
spir-13974	8	16	.	.	PROPN
spir-13974	8	17	,	,	PUNCT
spir-13974	8	18	2016	2016	NUM
spir-13974	8	19	;	;	PUNCT
spir-13974	8	20	lindeman	lindeman	NOUN
spir-13974	8	21	et	et	PROPN
spir-13974	8	22	al	al	PROPN
spir-13974	8	23	.	.	PROPN
spir-13974	8	24	,	,	PUNCT
spir-13974	8	25	2023	2023	NUM
spir-13974	8	26	)	)	PUNCT
spir-13974	8	27	and	and	CCONJ
spir-13974	8	28	of	of	ADP
spir-13974	8	29	twitter	twitter	NOUN
spir-13974	8	30	particularly	particularly	ADV
spir-13974	8	31	,	,	PUNCT
spir-13974	8	32	exploring	explore	VERB
spir-13974	8	33	their	their	PRON
spir-13974	8	34	content	content	NOUN
spir-13974	8	35	strategies	strategy	NOUN
spir-13974	8	36	(	(	PUNCT
spir-13974	8	37	houghton	houghton	PROPN
spir-13974	8	38	et	et	PROPN
spir-13974	8	39	al	al	PROPN
spir-13974	8	40	.	.	PROPN
spir-13974	8	41	,	,	PUNCT
spir-13974	8	42	2019	2019	NUM
spir-13974	8	43	)	)	PUNCT
spir-13974	8	44	and	and	CCONJ
spir-13974	8	45	engaging	engage	VERB
spir-13974	8	46	in	in	ADP
spir-13974	8	47	sentiment	sentiment	NOUN
spir-13974	8	48	analysis	analysis	NOUN
spir-13974	8	49	of	of	ADP
spir-13974	8	50	the	the	DET
spir-13974	8	51	content	content	NOUN
spir-13974	8	52	(	(	PUNCT
spir-13974	8	53	bradley	bradley	NOUN
spir-13974	8	54	and	and	CCONJ
spir-13974	8	55	james	james	PROPN
spir-13974	8	56	,	,	PUNCT
spir-13974	8	57	2019	2019	NUM
spir-13974	8	58	)	)	PUNCT
spir-13974	8	59	.	.	PUNCT
spir-13974	9	1	instagram	instagram	PROPN
spir-13974	9	2	however	however	ADV
spir-13974	9	3	has	have	AUX
spir-13974	9	4	been	be	AUX
spir-13974	9	5	less	less	ADV
spir-13974	9	6	explored	explore	VERB
spir-13974	9	7	.	.	PUNCT
spir-13974	10	1	marketing	marketing	NOUN
spir-13974	10	2	through	through	ADP
spir-13974	10	3	instagram	instagram	PROPN
spir-13974	10	4	provides	provide	VERB
spir-13974	10	5	important	important	ADJ
spir-13974	10	6	impression	impression	NOUN
spir-13974	10	7	management	management	NOUN
spir-13974	10	8	content	content	NOUN
spir-13974	10	9	that	that	SCONJ
spir-13974	10	10	when	when	SCONJ
spir-13974	10	11	combined	combine	VERB
spir-13974	10	12	with	with	ADP
spir-13974	10	13	relationship	relationship	NOUN
spir-13974	10	14	marketing	marketing	NOUN
spir-13974	10	15	tactics	tactic	NOUN
spir-13974	10	16	can	can	AUX
spir-13974	10	17	build	build	VERB
spir-13974	10	18	brands	brand	NOUN
spir-13974	10	19	and	and	CCONJ
spir-13974	10	20	position	position	NOUN
spir-13974	10	21	celebrities	celebrity	NOUN
spir-13974	10	22	,	,	PUNCT
spir-13974	10	23	high	high	ADJ
spir-13974	10	24	-	-	PUNCT
spir-13974	10	25	profile	profile	NOUN
spir-13974	10	26	athletes	athlete	NOUN
spir-13974	10	27	or	or	CCONJ
spir-13974	10	28	social	social	ADJ
spir-13974	10	29	media	medium	NOUN
spir-13974	10	30	influencers	influencer	NOUN
spir-13974	10	31	in	in	ADP
spir-13974	10	32	the	the	DET
spir-13974	10	33	minds	mind	NOUN
spir-13974	10	34	of	of	ADP
spir-13974	10	35	consumers	consumer	NOUN
spir-13974	10	36	(	(	PUNCT
spir-13974	10	37	doyle	doyle	NOUN
spir-13974	10	38	,	,	PUNCT
spir-13974	10	39	et	et	PROPN
spir-13974	10	40	al	al	PROPN
spir-13974	10	41	.	.	PROPN
spir-13974	10	42	,	,	PUNCT
spir-13974	10	43	2022	2022	NUM
spir-13974	10	44	;	;	PUNCT
spir-13974	11	1	pitt	pitt	PROPN
spir-13974	11	2	et	et	PROPN
spir-13974	11	3	al	al	PROPN
spir-13974	11	4	.	.	PROPN
spir-13974	11	5	,	,	PUNCT
spir-13974	11	6	2024	2024	NUM
spir-13974	11	7	)	)	PUNCT
spir-13974	11	8	.	.	PUNCT
spir-13974	12	1	our	our	PRON
spir-13974	12	2	research	research	NOUN
spir-13974	12	3	examines	examine	VERB
spir-13974	12	4	how	how	SCONJ
spir-13974	12	5	major	major	ADJ
spir-13974	12	6	gambling	gambling	NOUN
spir-13974	12	7	operators	operator	NOUN
spir-13974	12	8	utilise	utilise	VERB
spir-13974	12	9	sports	sport	NOUN
spir-13974	12	10	media	medium	NOUN
spir-13974	12	11	consumption	consumption	NOUN
spir-13974	12	12	as	as	ADP
spir-13974	12	13	a	a	DET
spir-13974	12	14	vehicle	vehicle	NOUN
spir-13974	12	15	for	for	ADP
spir-13974	12	16	marketing	marketing	NOUN
spir-13974	12	17	and	and	CCONJ
spir-13974	12	18	brand	brand	NOUN
spir-13974	12	19	building	building	NOUN
spir-13974	12	20	on	on	ADP
spir-13974	12	21	instagram	instagram	PROPN
spir-13974	12	22	.	.	PUNCT
spir-13974	13	1	this	this	DET
spir-13974	13	2	study	study	NOUN
spir-13974	13	3	provides	provide	VERB
spir-13974	13	4	important	important	ADJ
spir-13974	13	5	insights	insight	NOUN
spir-13974	13	6	into	into	ADP
spir-13974	13	7	how	how	SCONJ
spir-13974	13	8	gambling	gambling	NOUN
spir-13974	13	9	brands	brand	NOUN
spir-13974	13	10	use	use	VERB
spir-13974	13	11	social	social	ADJ
spir-13974	13	12	media	medium	NOUN
spir-13974	13	13	,	,	PUNCT
spir-13974	13	14	in	in	ADP
spir-13974	13	15	particular	particular	ADJ
spir-13974	13	16	instagram	instagram	PROPN
spir-13974	13	17	,	,	PUNCT
spir-13974	13	18	and	and	CCONJ
spir-13974	13	19	potentially	potentially	ADV
spir-13974	13	20	bypass	bypass	VERB
spir-13974	13	21	existing	exist	VERB
spir-13974	13	22	regulations	regulation	NOUN
spir-13974	13	23	to	to	PART
spir-13974	13	24	prevent	prevent	VERB
spir-13974	13	25	gambling	gambling	NOUN
spir-13974	13	26	http://spir.aoir.org/	http://spir.aoir.org/	NOUN
spir-13974	13	27	communications	communication	NOUN
spir-13974	13	28	being	be	AUX
spir-13974	13	29	viewed	view	VERB
spir-13974	13	30	by	by	ADP
spir-13974	13	31	children	child	NOUN
spir-13974	13	32	and	and	CCONJ
spir-13974	13	33	young	young	ADJ
spir-13974	13	34	people	people	NOUN
spir-13974	13	35	under	under	ADP
spir-13974	13	36	18	18	NUM
spir-13974	13	37	years	year	NOUN
spir-13974	13	38	.	.	PUNCT
spir-13974	14	1	it	it	PRON
spir-13974	14	2	furthers	further	VERB
spir-13974	14	3	a	a	DET
spir-13974	14	4	growing	grow	VERB
spir-13974	14	5	body	body	NOUN
spir-13974	14	6	of	of	ADP
spir-13974	14	7	evidence	evidence	NOUN
spir-13974	14	8	that	that	PRON
spir-13974	14	9	evidences	evidence	VERB
spir-13974	14	10	the	the	DET
spir-13974	14	11	extent	extent	NOUN
spir-13974	14	12	of	of	ADP
spir-13974	14	13	gambling	gambling	NOUN
spir-13974	14	14	marketing	marketing	NOUN
spir-13974	14	15	that	that	PRON
spir-13974	14	16	young	young	ADJ
spir-13974	14	17	people	people	NOUN
spir-13974	14	18	are	be	AUX
spir-13974	14	19	exposed	expose	VERB
spir-13974	14	20	to	to	ADP
spir-13974	14	21	and	and	CCONJ
spir-13974	14	22	how	how	SCONJ
spir-13974	14	23	gambling	gambling	NOUN
spir-13974	14	24	companies	company	NOUN
spir-13974	14	25	exploit	exploit	VERB
spir-13974	14	26	fandom	fandom	NOUN
spir-13974	14	27	to	to	PART
spir-13974	14	28	target	target	VERB
spir-13974	14	29	both	both	DET
spir-13974	14	30	gamblers	gambler	NOUN
spir-13974	14	31	and	and	CCONJ
spir-13974	14	32	non	non	NOUN
spir-13974	14	33	-	-	NOUN
spir-13974	14	34	gamblers	gambler	NOUN
spir-13974	14	35	alike	alike	ADV
spir-13974	14	36	.	.	PUNCT
spir-13974	15	1	method	method	VERB
spir-13974	15	2	this	this	DET
spir-13974	15	3	paper	paper	NOUN
spir-13974	15	4	presents	present	VERB
spir-13974	15	5	findings	finding	NOUN
spir-13974	15	6	from	from	ADP
spir-13974	15	7	a	a	DET
spir-13974	15	8	larger	large	ADJ
spir-13974	15	9	mixed	mixed	ADJ
spir-13974	15	10	-	-	PUNCT
spir-13974	15	11	methods	method	NOUN
spir-13974	15	12	research	research	NOUN
spir-13974	15	13	project	project	NOUN
spir-13974	15	14	that	that	PRON
spir-13974	15	15	examines	examine	VERB
spir-13974	15	16	the	the	DET
spir-13974	15	17	exposure	exposure	NOUN
spir-13974	15	18	,	,	PUNCT
spir-13974	15	19	awareness	awareness	NOUN
spir-13974	15	20	and	and	CCONJ
spir-13974	15	21	perceptions	perception	NOUN
spir-13974	15	22	of	of	ADP
spir-13974	15	23	young	young	ADJ
spir-13974	15	24	people	people	NOUN
spir-13974	15	25	to	to	ADP
spir-13974	15	26	gambling	gamble	VERB
spir-13974	15	27	marketing	marketing	NOUN
spir-13974	15	28	through	through	ADP
spir-13974	15	29	and	and	CCONJ
spir-13974	15	30	around	around	ADP
spir-13974	15	31	live	live	ADJ
spir-13974	15	32	sports	sport	NOUN
spir-13974	15	33	in	in	ADP
spir-13974	15	34	two	two	NUM
spir-13974	15	35	european	european	ADJ
spir-13974	15	36	countries	country	NOUN
spir-13974	15	37	on	on	ADP
spir-13974	15	38	the	the	DET
spir-13974	15	39	island	island	NOUN
spir-13974	15	40	of	of	ADP
spir-13974	15	41	ireland	ireland	PROPN
spir-13974	15	42	.	.	PUNCT
spir-13974	16	1	the	the	DET
spir-13974	16	2	focus	focus	NOUN
spir-13974	16	3	group	group	NOUN
spir-13974	16	4	findings	finding	NOUN
spir-13974	16	5	provided	provide	VERB
spir-13974	16	6	insights	insight	NOUN
spir-13974	16	7	into	into	ADP
spir-13974	16	8	the	the	DET
spir-13974	16	9	participants	participant	NOUN
spir-13974	16	10	’	'	PUNCT
spir-13974	16	11	sports	sport	NOUN
spir-13974	16	12	media	medium	NOUN
spir-13974	16	13	consumption	consumption	NOUN
spir-13974	16	14	and	and	CCONJ
spir-13974	16	15	their	their	PRON
spir-13974	16	16	exposure	exposure	NOUN
spir-13974	16	17	,	,	PUNCT
spir-13974	16	18	awareness	awareness	NOUN
spir-13974	16	19	and	and	CCONJ
spir-13974	16	20	perceptions	perception	NOUN
spir-13974	16	21	of	of	ADP
spir-13974	16	22	gambling	gambling	NOUN
spir-13974	16	23	marketing	marketing	NOUN
spir-13974	16	24	and	and	CCONJ
spir-13974	16	25	its	its	PRON
spir-13974	16	26	relationship	relationship	NOUN
spir-13974	16	27	with	with	ADP
spir-13974	16	28	sport	sport	NOUN
spir-13974	16	29	.	.	PUNCT
spir-13974	17	1	informed	inform	VERB
spir-13974	17	2	by	by	ADP
spir-13974	17	3	these	these	DET
spir-13974	17	4	findings	finding	NOUN
spir-13974	17	5	,	,	PUNCT
spir-13974	17	6	we	we	PRON
spir-13974	17	7	identified	identify	VERB
spir-13974	17	8	live	live	ADV
spir-13974	17	9	sporting	sporting	NOUN
spir-13974	17	10	events	event	NOUN
spir-13974	17	11	of	of	ADP
spir-13974	17	12	interest	interest	NOUN
spir-13974	17	13	to	to	ADP
spir-13974	17	14	our	our	PRON
spir-13974	17	15	young	young	ADJ
spir-13974	17	16	people	people	NOUN
spir-13974	17	17	(	(	PUNCT
spir-13974	17	18	i.e.	i.e.	X
spir-13974	17	19	,	,	PUNCT
spir-13974	17	20	football	football	NOUN
spir-13974	17	21	,	,	PUNCT
spir-13974	17	22	rugby	rugby	NOUN
spir-13974	17	23	,	,	PUNCT
spir-13974	17	24	darts	dart	NOUN
spir-13974	17	25	,	,	PUNCT
spir-13974	17	26	athletics	athletic	NOUN
spir-13974	17	27	,	,	PUNCT
spir-13974	17	28	and	and	CCONJ
spir-13974	17	29	horseracing	horseracing	NOUN
spir-13974	17	30	)	)	PUNCT
spir-13974	17	31	and	and	CCONJ
spir-13974	17	32	social	social	ADJ
spir-13974	17	33	media	medium	NOUN
spir-13974	17	34	platforms	platform	NOUN
spir-13974	17	35	that	that	SCONJ
spir-13974	17	36	they	they	PRON
spir-13974	17	37	used	use	VERB
spir-13974	17	38	to	to	PART
spir-13974	17	39	access	access	VERB
spir-13974	17	40	this	this	DET
spir-13974	17	41	content	content	NOUN
spir-13974	17	42	(	(	PUNCT
spir-13974	17	43	i.e.	i.e.	X
spir-13974	17	44	,	,	PUNCT
spir-13974	17	45	instagram	instagram	PROPN
spir-13974	17	46	,	,	PUNCT
spir-13974	17	47	snapchat	snapchat	INTJ
spir-13974	17	48	,	,	PUNCT
spir-13974	17	49	youtube	youtube	NOUN
spir-13974	17	50	)	)	PUNCT
spir-13974	17	51	.	.	PUNCT
spir-13974	18	1	as	as	SCONJ
spir-13974	18	2	instagram	instagram	PROPN
spir-13974	18	3	had	have	VERB
spir-13974	18	4	the	the	DET
spir-13974	18	5	highest	high	ADJ
spir-13974	18	6	percentage	percentage	NOUN
spir-13974	18	7	(	(	PUNCT
spir-13974	18	8	n=18	n=18	ADJ
spir-13974	18	9	,	,	PUNCT
spir-13974	18	10	94.7	94.7	NUM
spir-13974	18	11	%	%	NOUN
spir-13974	18	12	)	)	PUNCT
spir-13974	18	13	of	of	ADP
spir-13974	18	14	usage	usage	NOUN
spir-13974	18	15	among	among	ADP
spir-13974	18	16	18	18	NUM
spir-13974	18	17	-	-	SYM
spir-13974	18	18	24	24	NUM
spir-13974	18	19	years	year	NOUN
spir-13974	18	20	olds	old	NOUN
spir-13974	18	21	in	in	ADP
spir-13974	18	22	our	our	PRON
spir-13974	18	23	focus	focus	NOUN
spir-13974	18	24	groups	group	NOUN
spir-13974	18	25	and	and	CCONJ
spir-13974	18	26	the	the	DET
spir-13974	18	27	platform	platform	NOUN
spir-13974	18	28	allows	allow	VERB
spir-13974	18	29	targeting	target	VERB
spir-13974	18	30	those	those	PRON
spir-13974	18	31	over	over	ADP
spir-13974	18	32	18	18	NUM
spir-13974	18	33	years	year	NOUN
spir-13974	18	34	old	old	ADJ
spir-13974	18	35	for	for	ADP
spir-13974	18	36	branded	brand	VERB
spir-13974	18	37	content	content	NOUN
spir-13974	18	38	on	on	ADP
spir-13974	18	39	gambling	gambling	NOUN
spir-13974	18	40	,	,	PUNCT
spir-13974	18	41	we	we	PRON
spir-13974	18	42	decided	decide	VERB
spir-13974	18	43	to	to	PART
spir-13974	18	44	select	select	VERB
spir-13974	18	45	instagram	instagram	PROPN
spir-13974	18	46	as	as	ADP
spir-13974	18	47	our	our	PRON
spir-13974	18	48	social	social	ADJ
spir-13974	18	49	media	medium	NOUN
spir-13974	18	50	case	case	NOUN
spir-13974	18	51	study	study	NOUN
spir-13974	18	52	platform	platform	NOUN
spir-13974	18	53	to	to	PART
spir-13974	18	54	examine	examine	VERB
spir-13974	18	55	gambling	gambling	NOUN
spir-13974	18	56	marketing	marketing	NOUN
spir-13974	18	57	strategies	strategy	NOUN
spir-13974	18	58	.	.	PUNCT
spir-13974	19	1	we	we	PRON
spir-13974	19	2	collected	collect	VERB
spir-13974	19	3	a	a	DET
spir-13974	19	4	purposeful	purposeful	ADJ
spir-13974	19	5	sample	sample	NOUN
spir-13974	19	6	of	of	ADP
spir-13974	19	7	posts	post	NOUN
spir-13974	19	8	,	,	PUNCT
spir-13974	19	9	including	include	VERB
spir-13974	19	10	image	image	NOUN
spir-13974	19	11	(	(	PUNCT
spir-13974	19	12	n	n	CCONJ
spir-13974	19	13	:	:	SYM
spir-13974	19	14	114	114	NUM
spir-13974	19	15	)	)	PUNCT
spir-13974	19	16	and	and	CCONJ
spir-13974	19	17	video	video	NOUN
spir-13974	19	18	(	(	PUNCT
spir-13974	19	19	n	n	CCONJ
spir-13974	19	20	:	:	SYM
spir-13974	19	21	79	79	NUM
spir-13974	19	22	)	)	PUNCT
spir-13974	19	23	,	,	PUNCT
spir-13974	19	24	shared	share	VERB
spir-13974	19	25	between	between	ADP
spir-13974	19	26	october	october	PROPN
spir-13974	19	27	2023	2023	NUM
spir-13974	19	28	and	and	CCONJ
spir-13974	19	29	early	early	ADJ
spir-13974	19	30	january	january	PROPN
spir-13974	19	31	2024	2024	NUM
spir-13974	19	32	from	from	ADP
spir-13974	19	33	7	7	NUM
spir-13974	19	34	major	major	ADJ
spir-13974	19	35	gambling	gambling	NOUN
spir-13974	19	36	brands	brand	NOUN
spir-13974	19	37	’	'	PUNCT
spir-13974	19	38	instagram	instagram	PROPN
spir-13974	19	39	accounts	account	VERB
spir-13974	19	40	(	(	PUNCT
spir-13974	19	41	paddy	paddy	NOUN
spir-13974	19	42	power	power	NOUN
spir-13974	19	43	,	,	PUNCT
spir-13974	19	44	boyle	boyle	PROPN
spir-13974	19	45	sports	sports	PROPN
spir-13974	19	46	,	,	PUNCT
spir-13974	19	47	sky	sky	NOUN
spir-13974	19	48	bet	bet	NOUN
spir-13974	19	49	,	,	PUNCT
spir-13974	19	50	ladbrokes	ladbroke	NOUN
spir-13974	19	51	,	,	PUNCT
spir-13974	19	52	betfair	betfair	NOUN
spir-13974	19	53	,	,	PUNCT
spir-13974	19	54	betway	betway	NOUN
spir-13974	19	55	,	,	PUNCT
spir-13974	19	56	bet365	bet365	PROPN
spir-13974	19	57	)	)	PUNCT
spir-13974	19	58	.	.	PUNCT
spir-13974	20	1	the	the	DET
spir-13974	20	2	posts	post	NOUN
spir-13974	20	3	,	,	PUNCT
spir-13974	20	4	including	include	VERB
spir-13974	20	5	their	their	PRON
spir-13974	20	6	captions	caption	NOUN
spir-13974	20	7	,	,	PUNCT
spir-13974	20	8	were	be	AUX
spir-13974	20	9	collected	collect	VERB
spir-13974	20	10	by	by	ADP
spir-13974	20	11	taking	take	VERB
spir-13974	20	12	screenshots	screenshot	NOUN
spir-13974	20	13	and	and	CCONJ
spir-13974	20	14	screen	screen	NOUN
spir-13974	20	15	recordings	recording	NOUN
spir-13974	20	16	.	.	PUNCT
spir-13974	21	1	to	to	PART
spir-13974	21	2	analyse	analyse	VERB
spir-13974	21	3	the	the	DET
spir-13974	21	4	collected	collect	VERB
spir-13974	21	5	data	datum	NOUN
spir-13974	21	6	,	,	PUNCT
spir-13974	21	7	we	we	PRON
spir-13974	21	8	developed	develop	VERB
spir-13974	21	9	a	a	DET
spir-13974	21	10	codebook	codebook	NOUN
spir-13974	21	11	building	build	VERB
spir-13974	21	12	on	on	ADP
spir-13974	21	13	previous	previous	ADJ
spir-13974	21	14	work	work	NOUN
spir-13974	21	15	(	(	PUNCT
spir-13974	21	16	gainsbury	gainsbury	PROPN
spir-13974	21	17	et	et	PROPN
spir-13974	21	18	al	al	PROPN
spir-13974	21	19	.	.	PROPN
spir-13974	21	20	,	,	PUNCT
spir-13974	21	21	2016	2016	NUM
spir-13974	21	22	;	;	PUNCT
spir-13974	21	23	lindeman	lindeman	NOUN
spir-13974	21	24	et	et	PROPN
spir-13974	21	25	al	al	PROPN
spir-13974	21	26	.	.	PROPN
spir-13974	21	27	,	,	PUNCT
spir-13974	21	28	2023	2023	NUM
spir-13974	21	29	;	;	PUNCT
spir-13974	21	30	rossi	rossi	PROPN
spir-13974	21	31	et	et	PROPN
spir-13974	21	32	al	al	PROPN
spir-13974	21	33	.	.	PROPN
spir-13974	21	34	,	,	PUNCT
spir-13974	21	35	2023	2023	NUM
spir-13974	21	36	)	)	PUNCT
spir-13974	21	37	and	and	CCONJ
spir-13974	21	38	the	the	DET
spir-13974	21	39	data	datum	NOUN
spir-13974	21	40	was	be	AUX
spir-13974	21	41	coded	code	VERB
spir-13974	21	42	and	and	CCONJ
spir-13974	21	43	analysed	analyse	VERB
spir-13974	21	44	in	in	ADP
spir-13974	21	45	qualitative	qualitative	ADJ
spir-13974	21	46	data	datum	NOUN
spir-13974	21	47	analysis	analysis	NOUN
spir-13974	21	48	software	software	NOUN
spir-13974	21	49	,	,	PUNCT
spir-13974	21	50	namely	namely	ADV
spir-13974	21	51	maxqda	maxqda	NOUN
spir-13974	21	52	.	.	PUNCT
spir-13974	22	1	the	the	DET
spir-13974	22	2	coding	code	VERB
spir-13974	22	3	scheme	scheme	NOUN
spir-13974	22	4	was	be	AUX
spir-13974	22	5	comprehensive	comprehensive	ADJ
spir-13974	22	6	,	,	PUNCT
spir-13974	22	7	including	include	VERB
spir-13974	22	8	post	post	NOUN
spir-13974	22	9	features	feature	NOUN
spir-13974	22	10	(	(	PUNCT
spir-13974	22	11	format	format	NOUN
spir-13974	22	12	,	,	PUNCT
spir-13974	22	13	genre	genre	NOUN
spir-13974	22	14	,	,	PUNCT
spir-13974	22	15	hashtags	hashtag	NOUN
spir-13974	22	16	,	,	PUNCT
spir-13974	22	17	emojis	emoji	NOUN
spir-13974	22	18	,	,	PUNCT
spir-13974	22	19	mentions	mention	NOUN
spir-13974	22	20	,	,	PUNCT
spir-13974	22	21	likes	like	NOUN
spir-13974	22	22	,	,	PUNCT
spir-13974	22	23	colour	colour	NOUN
spir-13974	22	24	,	,	PUNCT
spir-13974	22	25	and	and	CCONJ
spir-13974	22	26	engagement	engagement	NOUN
spir-13974	22	27	drive	drive	NOUN
spir-13974	22	28	)	)	PUNCT
spir-13974	22	29	,	,	PUNCT
spir-13974	22	30	gambling	gamble	VERB
spir-13974	22	31	brand	brand	NOUN
spir-13974	22	32	(	(	PUNCT
spir-13974	22	33	visibility	visibility	NOUN
spir-13974	22	34	of	of	ADP
spir-13974	22	35	brand	brand	NOUN
spir-13974	22	36	logo	logo	PROPN
spir-13974	22	37	/	/	SYM
spir-13974	22	38	tagline	tagline	NOUN
spir-13974	22	39	)	)	PUNCT
spir-13974	22	40	,	,	PUNCT
spir-13974	22	41	sports	sport	NOUN
spir-13974	22	42	references	reference	NOUN
spir-13974	22	43	(	(	PUNCT
spir-13974	22	44	references	reference	NOUN
spir-13974	22	45	to	to	ADP
spir-13974	22	46	a	a	DET
spir-13974	22	47	specific	specific	ADJ
spir-13974	22	48	sport	sport	NOUN
spir-13974	22	49	,	,	PUNCT
spir-13974	22	50	team	team	NOUN
spir-13974	22	51	,	,	PUNCT
spir-13974	22	52	and/or	and/or	CCONJ
spir-13974	22	53	fixture	fixture	NOUN
spir-13974	22	54	)	)	PUNCT
spir-13974	22	55	,	,	PUNCT
spir-13974	22	56	youth	youth	NOUN
spir-13974	22	57	appeal	appeal	NOUN
spir-13974	22	58	(	(	PUNCT
spir-13974	22	59	music	music	NOUN
spir-13974	22	60	,	,	PUNCT
spir-13974	22	61	humour	humour	NOUN
spir-13974	22	62	,	,	PUNCT
spir-13974	22	63	cultural	cultural	ADJ
spir-13974	22	64	symbols	symbol	NOUN
spir-13974	22	65	,	,	PUNCT
spir-13974	22	66	celebrity	celebrity	NOUN
spir-13974	22	67	endorsement	endorsement	NOUN
spir-13974	22	68	)	)	PUNCT
spir-13974	22	69	,	,	PUNCT
spir-13974	22	70	gender	gender	NOUN
spir-13974	22	71	(	(	PUNCT
spir-13974	22	72	visibility	visibility	NOUN
spir-13974	22	73	of	of	ADP
spir-13974	22	74	female	female	ADJ
spir-13974	22	75	/	/	SYM
spir-13974	22	76	male	male	ADJ
spir-13974	22	77	characters	character	NOUN
spir-13974	22	78	,	,	PUNCT
spir-13974	22	79	and	and	CCONJ
spir-13974	22	80	reference	reference	NOUN
spir-13974	22	81	to	to	ADP
spir-13974	22	82	women’s	women’s	NOUN
spir-13974	22	83	/	/	SYM
spir-13974	22	84	men	man	NOUN
spir-13974	22	85	’s	’s	PART
spir-13974	22	86	sports	sport	NOUN
spir-13974	22	87	)	)	PUNCT
spir-13974	22	88	,	,	PUNCT
spir-13974	22	89	gambling	gambling	NOUN
spir-13974	22	90	references	reference	NOUN
spir-13974	22	91	(	(	PUNCT
spir-13974	22	92	type	type	NOUN
spir-13974	22	93	of	of	ADP
spir-13974	22	94	gambling	gambling	NOUN
spir-13974	22	95	,	,	PUNCT
spir-13974	22	96	method	method	NOUN
spir-13974	22	97	of	of	ADP
spir-13974	22	98	gambling	gambling	NOUN
spir-13974	22	99	,	,	PUNCT
spir-13974	22	100	specific	specific	ADJ
spir-13974	22	101	gamble	gamble	NOUN
spir-13974	22	102	/	/	SYM
spir-13974	22	103	bet	bet	NOUN
spir-13974	22	104	references	reference	NOUN
spir-13974	22	105	,	,	PUNCT
spir-13974	22	106	odds	odd	NOUN
spir-13974	22	107	,	,	PUNCT
spir-13974	22	108	encourage	encourage	VERB
spir-13974	22	109	to	to	PART
spir-13974	22	110	gamble	gamble	VERB
spir-13974	22	111	,	,	PUNCT
spir-13974	22	112	and	and	CCONJ
spir-13974	22	113	t&cs	t&cs	PROPN
spir-13974	22	114	)	)	PUNCT
spir-13974	22	115	,	,	PUNCT
spir-13974	22	116	and	and	CCONJ
spir-13974	22	117	responsible	responsible	ADJ
spir-13974	22	118	gambling	gambling	NOUN
spir-13974	22	119	(	(	PUNCT
spir-13974	22	120	rg	rg	NOUN
spir-13974	22	121	)	)	PUNCT
spir-13974	22	122	messages	message	NOUN
spir-13974	22	123	(	(	PUNCT
spir-13974	22	124	age	age	NOUN
spir-13974	22	125	limit	limit	NOUN
spir-13974	22	126	,	,	PUNCT
spir-13974	22	127	rg	rg	PROPN
spir-13974	22	128	message	message	NOUN
spir-13974	22	129	location	location	NOUN
spir-13974	22	130	,	,	PUNCT
spir-13974	22	131	rg	rg	PROPN
spir-13974	22	132	discourse	discourse	NOUN
spir-13974	22	133	,	,	PUNCT
spir-13974	22	134	rg	rg	PROPN
spir-13974	22	135	tools	tool	NOUN
spir-13974	22	136	,	,	PUNCT
spir-13974	22	137	and	and	CCONJ
spir-13974	22	138	rg	rg	PROPN
spir-13974	22	139	organisations	organisation	NOUN
spir-13974	22	140	)	)	PUNCT
spir-13974	22	141	.	.	PUNCT
spir-13974	23	1	findings	finding	VERB
spir-13974	23	2	the	the	DET
spir-13974	23	3	findings	finding	NOUN
spir-13974	23	4	suggest	suggest	VERB
spir-13974	23	5	that	that	SCONJ
spir-13974	23	6	gambling	gambling	NOUN
spir-13974	23	7	operators	operator	NOUN
spir-13974	23	8	utilise	utilise	VERB
spir-13974	23	9	sports	sport	NOUN
spir-13974	23	10	media	medium	NOUN
spir-13974	23	11	consumption	consumption	NOUN
spir-13974	23	12	as	as	ADP
spir-13974	23	13	a	a	DET
spir-13974	23	14	vehicle	vehicle	NOUN
spir-13974	23	15	for	for	ADP
spir-13974	23	16	marketing	marketing	NOUN
spir-13974	23	17	and	and	CCONJ
spir-13974	23	18	brand	brand	NOUN
spir-13974	23	19	building	building	NOUN
spir-13974	23	20	by	by	ADP
spir-13974	23	21	connecting	connect	VERB
spir-13974	23	22	with	with	ADP
spir-13974	23	23	sports	sport	NOUN
spir-13974	23	24	fans	fan	NOUN
spir-13974	23	25	through	through	ADP
spir-13974	23	26	the	the	DET
spir-13974	23	27	distribution	distribution	NOUN
spir-13974	23	28	of	of	ADP
spir-13974	23	29	native	native	ADJ
spir-13974	23	30	social	social	ADJ
spir-13974	23	31	media	medium	NOUN
spir-13974	23	32	content	content	NOUN
spir-13974	23	33	related	relate	VERB
spir-13974	23	34	to	to	ADP
spir-13974	23	35	sports	sport	NOUN
spir-13974	23	36	.	.	PUNCT
spir-13974	24	1	however	however	ADV
spir-13974	24	2	,	,	PUNCT
spir-13974	24	3	the	the	DET
spir-13974	24	4	extent	extent	NOUN
spir-13974	24	5	of	of	ADP
spir-13974	24	6	this	this	DET
spir-13974	24	7	marketing	marketing	NOUN
spir-13974	24	8	varied	varied	ADJ
spir-13974	24	9	depending	depend	VERB
spir-13974	24	10	on	on	ADP
spir-13974	24	11	the	the	DET
spir-13974	24	12	sport	sport	NOUN
spir-13974	24	13	,	,	PUNCT
spir-13974	24	14	with	with	ADP
spir-13974	24	15	men	man	NOUN
spir-13974	24	16	’s	’s	PART
spir-13974	24	17	football	football	NOUN
spir-13974	24	18	,	,	PUNCT
spir-13974	24	19	horse	horse	NOUN
spir-13974	24	20	racing	racing	NOUN
spir-13974	24	21	and	and	CCONJ
spir-13974	24	22	darts	dart	VERB
spir-13974	24	23	most	most	ADV
spir-13974	24	24	saturated	saturate	VERB
spir-13974	24	25	by	by	ADP
spir-13974	24	26	gambling	gamble	VERB
spir-13974	24	27	marketing	marketing	NOUN
spir-13974	24	28	,	,	PUNCT
spir-13974	24	29	while	while	SCONJ
spir-13974	24	30	other	other	ADJ
spir-13974	24	31	sports	sport	NOUN
spir-13974	24	32	received	receive	VERB
spir-13974	24	33	little	little	ADJ
spir-13974	24	34	attention	attention	NOUN
spir-13974	24	35	from	from	ADP
spir-13974	24	36	the	the	DET
spir-13974	24	37	gambling	gambling	NOUN
spir-13974	24	38	operators	operator	NOUN
spir-13974	24	39	.	.	PUNCT
spir-13974	25	1	the	the	DET
spir-13974	25	2	fact	fact	NOUN
spir-13974	25	3	that	that	SCONJ
spir-13974	25	4	there	there	PRON
spir-13974	25	5	is	be	VERB
spir-13974	25	6	little	little	ADJ
spir-13974	25	7	to	to	ADP
spir-13974	25	8	no	no	DET
spir-13974	25	9	reference	reference	NOUN
spir-13974	25	10	to	to	ADP
spir-13974	25	11	women	woman	NOUN
spir-13974	25	12	’s	’s	PART
spir-13974	25	13	sports	sport	NOUN
spir-13974	25	14	in	in	ADP
spir-13974	25	15	the	the	DET
spir-13974	25	16	collected	collect	VERB
spir-13974	25	17	instagram	instagram	PROPN
spir-13974	25	18	posts	post	NOUN
spir-13974	25	19	reinforces	reinforce	VERB
spir-13974	25	20	the	the	DET
spir-13974	25	21	gendered	gendere	VERB
spir-13974	25	22	nature	nature	NOUN
spir-13974	25	23	of	of	ADP
spir-13974	25	24	gambling	gambling	NOUN
spir-13974	25	25	marketing	marketing	NOUN
spir-13974	25	26	.	.	PUNCT
spir-13974	26	1	the	the	DET
spir-13974	26	2	findings	finding	NOUN
spir-13974	26	3	reveal	reveal	VERB
spir-13974	26	4	significant	significant	ADJ
spir-13974	26	5	disparities	disparity	NOUN
spir-13974	26	6	in	in	ADP
spir-13974	26	7	exposure	exposure	NOUN
spir-13974	26	8	to	to	ADP
spir-13974	26	9	gambling	gambling	NOUN
spir-13974	26	10	marketing	marketing	NOUN
spir-13974	26	11	based	base	VERB
spir-13974	26	12	on	on	ADP
spir-13974	26	13	particular	particular	ADJ
spir-13974	26	14	sports	sport	NOUN
spir-13974	26	15	,	,	PUNCT
spir-13974	26	16	with	with	ADP
spir-13974	26	17	football	football	NOUN
spir-13974	26	18	-	-	PUNCT
spir-13974	26	19	related	relate	VERB
spir-13974	26	20	content	content	NOUN
spir-13974	26	21	dominating	dominating	NOUN
spir-13974	26	22	gambling	gambling	NOUN
spir-13974	26	23	marketing	marketing	NOUN
spir-13974	26	24	on	on	ADP
spir-13974	26	25	instagram	instagram	PROPN
spir-13974	26	26	.	.	PUNCT
spir-13974	27	1	closer	close	ADJ
spir-13974	27	2	examination	examination	NOUN
spir-13974	27	3	reveals	reveal	VERB
spir-13974	27	4	references	reference	NOUN
spir-13974	27	5	to	to	ADP
spir-13974	27	6	teams	team	NOUN
spir-13974	27	7	,	,	PUNCT
spir-13974	27	8	especially	especially	ADV
spir-13974	27	9	those	those	DET
spir-13974	27	10	english	english	ADJ
spir-13974	27	11	premier	premier	NOUN
spir-13974	27	12	league	league	NOUN
spir-13974	27	13	clubs	club	NOUN
spir-13974	27	14	with	with	ADP
spir-13974	27	15	the	the	DET
spir-13974	27	16	most	most	ADJ
spir-13974	27	17	supporters	supporter	NOUN
spir-13974	27	18	such	such	ADJ
spir-13974	27	19	as	as	ADP
spir-13974	27	20	manchester	manchester	PROPN
spir-13974	27	21	city	city	PROPN
spir-13974	27	22	,	,	PUNCT
spir-13974	27	23	manchester	manchester	PROPN
spir-13974	27	24	united	united	PROPN
spir-13974	27	25	,	,	PUNCT
spir-13974	27	26	liverpool	liverpool	PROPN
spir-13974	27	27	,	,	PUNCT
spir-13974	27	28	and	and	CCONJ
spir-13974	27	29	arsenal	arsenal	ADJ
spir-13974	27	30	and	and	CCONJ
spir-13974	27	31	references	reference	NOUN
spir-13974	27	32	to	to	ADP
spir-13974	27	33	specific	specific	ADJ
spir-13974	27	34	fixtures	fixture	NOUN
spir-13974	27	35	such	such	ADJ
spir-13974	27	36	as	as	ADP
spir-13974	27	37	manchester	manchester	PROPN
spir-13974	27	38	city	city	PROPN
spir-13974	27	39	vs.	vs.	ADP
spir-13974	27	40	liverpool	liverpool	PROPN
spir-13974	27	41	and	and	CCONJ
spir-13974	27	42	arsenal	arsenal	PROPN
spir-13974	27	43	vs.	vs.	ADP
spir-13974	27	44	manchester	manchester	PROPN
spir-13974	27	45	city	city	PROPN
spir-13974	27	46	in	in	ADP
spir-13974	27	47	the	the	DET
spir-13974	27	48	posts	post	NOUN
spir-13974	27	49	which	which	PRON
spir-13974	27	50	increases	increase	VERB
spir-13974	27	51	the	the	DET
spir-13974	27	52	exposure	exposure	NOUN
spir-13974	27	53	of	of	ADP
spir-13974	27	54	specific	specific	ADJ
spir-13974	27	55	fan	fan	NOUN
spir-13974	27	56	groups	group	NOUN
spir-13974	27	57	to	to	ADP
spir-13974	27	58	gambling	gamble	VERB
spir-13974	27	59	marketing	marketing	NOUN
spir-13974	27	60	.	.	PUNCT
spir-13974	28	1	these	these	DET
spir-13974	28	2	teams	team	NOUN
spir-13974	28	3	are	be	AUX
spir-13974	28	4	widely	widely	ADV
spir-13974	28	5	supported	support	VERB
spir-13974	28	6	by	by	ADP
spir-13974	28	7	young	young	ADJ
spir-13974	28	8	and	and	CCONJ
spir-13974	28	9	old	old	ADJ
spir-13974	28	10	alike	alike	ADV
spir-13974	28	11	across	across	ADP
spir-13974	28	12	the	the	DET
spir-13974	28	13	island	island	NOUN
spir-13974	28	14	of	of	ADP
spir-13974	28	15	ireland	ireland	PROPN
spir-13974	28	16	.	.	PUNCT
spir-13974	29	1	one	one	NUM
spir-13974	29	2	prominent	prominent	ADJ
spir-13974	29	3	brand	brand	NOUN
spir-13974	29	4	-	-	PUNCT
spir-13974	29	5	building	building	NOUN
spir-13974	29	6	strategy	strategy	NOUN
spir-13974	29	7	of	of	ADP
spir-13974	29	8	operators	operator	NOUN
spir-13974	29	9	is	be	AUX
spir-13974	29	10	to	to	PART
spir-13974	29	11	share	share	VERB
spir-13974	29	12	content	content	NOUN
spir-13974	29	13	in	in	ADP
spir-13974	29	14	a	a	DET
spir-13974	29	15	variety	variety	NOUN
spir-13974	29	16	of	of	ADP
spir-13974	29	17	different	different	ADJ
spir-13974	29	18	genres	genre	NOUN
spir-13974	29	19	,	,	PUNCT
spir-13974	29	20	especially	especially	ADV
spir-13974	29	21	sports	sport	NOUN
spir-13974	29	22	content	content	NOUN
spir-13974	29	23	that	that	PRON
spir-13974	29	24	is	be	AUX
spir-13974	29	25	not	not	PART
spir-13974	29	26	directly	directly	ADV
spir-13974	29	27	related	relate	VERB
spir-13974	29	28	to	to	ADP
spir-13974	29	29	gambling	gambling	NOUN
spir-13974	29	30	,	,	PUNCT
spir-13974	29	31	to	to	PART
spir-13974	29	32	increase	increase	VERB
spir-13974	29	33	engagement	engagement	NOUN
spir-13974	29	34	.	.	PUNCT
spir-13974	30	1	such	such	ADJ
spir-13974	30	2	content	content	NOUN
spir-13974	30	3	includes	include	VERB
spir-13974	30	4	informative	informative	ADJ
spir-13974	30	5	content	content	NOUN
spir-13974	30	6	related	relate	VERB
spir-13974	30	7	to	to	ADP
spir-13974	30	8	upcoming	upcoming	ADJ
spir-13974	30	9	sports	sport	NOUN
spir-13974	30	10	events	event	NOUN
spir-13974	30	11	and	and	CCONJ
spir-13974	30	12	statistics	statistic	NOUN
spir-13974	30	13	,	,	PUNCT
spir-13974	30	14	entertainment	entertainment	NOUN
spir-13974	30	15	content	content	NOUN
spir-13974	30	16	like	like	ADP
spir-13974	30	17	sport	sport	NOUN
spir-13974	30	18	-	-	PUNCT
spir-13974	30	19	related	relate	VERB
spir-13974	30	20	humorous	humorous	ADJ
spir-13974	30	21	sketches	sketch	NOUN
spir-13974	30	22	and	and	CCONJ
spir-13974	30	23	interviews	interview	NOUN
spir-13974	30	24	with	with	ADP
spir-13974	30	25	sportspeople	sportspeople	NOUN
spir-13974	30	26	,	,	PUNCT
spir-13974	30	27	promotional	promotional	ADJ
spir-13974	30	28	content	content	NOUN
spir-13974	30	29	such	such	ADJ
spir-13974	30	30	as	as	ADP
spir-13974	30	31	information	information	NOUN
spir-13974	30	32	about	about	ADP
spir-13974	30	33	their	their	PRON
spir-13974	30	34	products	product	NOUN
spir-13974	30	35	and	and	CCONJ
spir-13974	30	36	special	special	ADJ
spir-13974	30	37	weeks	week	NOUN
spir-13974	30	38	,	,	PUNCT
spir-13974	30	39	and	and	CCONJ
spir-13974	30	40	content	content	NOUN
spir-13974	30	41	related	relate	VERB
spir-13974	30	42	to	to	ADP
spir-13974	30	43	responsible	responsible	ADJ
spir-13974	30	44	gambling	gambling	NOUN
spir-13974	30	45	.	.	PUNCT
spir-13974	31	1	informative	informative	ADJ
spir-13974	31	2	and	and	CCONJ
spir-13974	31	3	entertainment	entertainment	NOUN
spir-13974	31	4	content	content	NOUN
spir-13974	31	5	drives	drive	VERB
spir-13974	31	6	more	more	ADJ
spir-13974	31	7	audience	audience	NOUN
spir-13974	31	8	engagement	engagement	NOUN
spir-13974	31	9	compared	compare	VERB
spir-13974	31	10	to	to	ADP
spir-13974	31	11	responsible	responsible	ADJ
spir-13974	31	12	gambling	gambling	NOUN
spir-13974	31	13	messages	message	NOUN
spir-13974	31	14	and	and	CCONJ
spir-13974	31	15	general	general	ADJ
spir-13974	31	16	content	content	NOUN
spir-13974	31	17	promoting	promote	VERB
spir-13974	31	18	operators	operator	NOUN
spir-13974	31	19	’	'	PUNCT
spir-13974	31	20	services	service	NOUN
spir-13974	31	21	.	.	PUNCT
spir-13974	32	1	one	one	NUM
spir-13974	32	2	particular	particular	ADJ
spir-13974	32	3	gambling	gambling	NOUN
spir-13974	32	4	operator	operator	NOUN
spir-13974	32	5	,	,	PUNCT
spir-13974	32	6	which	which	PRON
spir-13974	32	7	has	have	VERB
spir-13974	32	8	the	the	DET
spir-13974	32	9	most	most	ADJ
spir-13974	32	10	followers	follower	NOUN
spir-13974	32	11	compared	compare	VERB
spir-13974	32	12	to	to	ADP
spir-13974	32	13	other	other	ADJ
spir-13974	32	14	operators	operator	NOUN
spir-13974	32	15	included	include	VERB
spir-13974	32	16	in	in	ADP
spir-13974	32	17	this	this	DET
spir-13974	32	18	research	research	NOUN
spir-13974	32	19	,	,	PUNCT
spir-13974	32	20	stands	stand	VERB
spir-13974	32	21	out	out	ADP
spir-13974	32	22	in	in	ADP
spir-13974	32	23	the	the	DET
spir-13974	32	24	platform	platform	NOUN
spir-13974	32	25	's	's	PART
spir-13974	32	26	algorithmic	algorithmic	ADJ
spir-13974	32	27	cultures	culture	NOUN
spir-13974	32	28	by	by	ADP
spir-13974	32	29	producing	produce	VERB
spir-13974	32	30	creative	creative	ADJ
spir-13974	32	31	and	and	CCONJ
spir-13974	32	32	relatable	relatable	ADJ
spir-13974	32	33	instagram	instagram	PROPN
spir-13974	32	34	reels	reel	NOUN
spir-13974	32	35	that	that	PRON
spir-13974	32	36	appeal	appeal	VERB
spir-13974	32	37	to	to	ADP
spir-13974	32	38	a	a	DET
spir-13974	32	39	wide	wide	ADJ
spir-13974	32	40	audience	audience	NOUN
spir-13974	32	41	,	,	PUNCT
spir-13974	32	42	increasing	increase	VERB
spir-13974	32	43	brand	brand	NOUN
spir-13974	32	44	visibility	visibility	NOUN
spir-13974	32	45	and	and	CCONJ
spir-13974	32	46	recognition	recognition	NOUN
spir-13974	32	47	.	.	PUNCT
spir-13974	33	1	while	while	SCONJ
spir-13974	33	2	all	all	DET
spir-13974	33	3	operators	operator	NOUN
spir-13974	33	4	share	share	VERB
spir-13974	33	5	generic	generic	ADJ
spir-13974	33	6	responsible	responsible	ADJ
spir-13974	33	7	gambling	gambling	NOUN
spir-13974	33	8	(	(	PUNCT
spir-13974	33	9	rg	rg	NOUN
spir-13974	33	10	)	)	PUNCT
spir-13974	33	11	messages	message	NOUN
spir-13974	33	12	,	,	PUNCT
spir-13974	33	13	especially	especially	ADV
spir-13974	33	14	during	during	ADP
spir-13974	33	15	safer	safe	ADJ
spir-13974	33	16	gambling	gambling	NOUN
spir-13974	33	17	week	week	NOUN
spir-13974	33	18	in	in	ADP
spir-13974	33	19	the	the	DET
spir-13974	33	20	uk	uk	PROPN
spir-13974	33	21	and	and	CCONJ
spir-13974	33	22	ireland	ireland	PROPN
spir-13974	33	23	,	,	PUNCT
spir-13974	33	24	these	these	PRON
spir-13974	33	25	are	be	AUX
spir-13974	33	26	mostly	mostly	ADV
spir-13974	33	27	messages	message	NOUN
spir-13974	33	28	which	which	PRON
spir-13974	33	29	display	display	VERB
spir-13974	33	30	rg	rg	NOUN
spir-13974	33	31	taglines	tagline	NOUN
spir-13974	33	32	such	such	ADJ
spir-13974	33	33	as	as	ADP
spir-13974	33	34	take	take	VERB
spir-13974	33	35	time	time	NOUN
spir-13974	33	36	to	to	PART
spir-13974	33	37	think	think	VERB
spir-13974	33	38	and	and	CCONJ
spir-13974	33	39	be	be	AUX
spir-13974	33	40	gamble	gamble	ADJ
spir-13974	33	41	aware	aware	ADJ
spir-13974	33	42	or	or	CCONJ
spir-13974	33	43	messages	message	NOUN
spir-13974	33	44	which	which	PRON
spir-13974	33	45	display	display	VERB
spir-13974	33	46	rg	rg	PROPN
spir-13974	33	47	organisation	organisation	PROPN
spir-13974	33	48	names	name	NOUN
spir-13974	33	49	and/or	and/or	CCONJ
spir-13974	33	50	rg	rg	PROPN
spir-13974	33	51	helplines	helpline	NOUN
spir-13974	33	52	.	.	PUNCT
spir-13974	34	1	indeed	indeed	ADV
spir-13974	34	2	,	,	PUNCT
spir-13974	34	3	our	our	PRON
spir-13974	34	4	analysis	analysis	NOUN
spir-13974	34	5	has	have	AUX
spir-13974	34	6	shown	show	VERB
spir-13974	34	7	that	that	SCONJ
spir-13974	34	8	such	such	ADJ
spir-13974	34	9	messages	message	NOUN
spir-13974	34	10	are	be	AUX
spir-13974	34	11	often	often	ADV
spir-13974	34	12	obscured	obscure	VERB
spir-13974	34	13	when	when	SCONJ
spir-13974	34	14	viewed	view	VERB
spir-13974	34	15	on	on	ADP
spir-13974	34	16	social	social	ADJ
spir-13974	34	17	media	medium	NOUN
spir-13974	34	18	accounts	account	NOUN
spir-13974	34	19	on	on	ADP
spir-13974	34	20	smartphones	smartphone	NOUN
spir-13974	34	21	.	.	PUNCT
spir-13974	35	1	less	less	ADJ
spir-13974	35	2	prevalent	prevalent	ADJ
spir-13974	35	3	are	be	AUX
spir-13974	35	4	messages	message	NOUN
spir-13974	35	5	about	about	ADP
spir-13974	35	6	gambling	gambling	NOUN
spir-13974	35	7	harms	harm	NOUN
spir-13974	35	8	or	or	CCONJ
spir-13974	35	9	those	those	PRON
spir-13974	35	10	which	which	PRON
spir-13974	35	11	give	give	VERB
spir-13974	35	12	detailed	detailed	ADJ
spir-13974	35	13	information	information	NOUN
spir-13974	35	14	about	about	ADP
spir-13974	35	15	rg	rg	NOUN
spir-13974	35	16	tools	tool	NOUN
spir-13974	35	17	where	where	SCONJ
spir-13974	35	18	users	user	NOUN
spir-13974	35	19	can	can	AUX
spir-13974	35	20	place	place	VERB
spir-13974	35	21	limits	limit	NOUN
spir-13974	35	22	on	on	ADP
spir-13974	35	23	session	session	NOUN
spir-13974	35	24	length	length	NOUN
spir-13974	35	25	,	,	PUNCT
spir-13974	35	26	losses	loss	NOUN
spir-13974	35	27	,	,	PUNCT
spir-13974	35	28	spending	spending	NOUN
spir-13974	35	29	or	or	CCONJ
spir-13974	35	30	deposits	deposit	NOUN
spir-13974	35	31	(	(	PUNCT
spir-13974	35	32	lopez	lopez	NOUN
spir-13974	35	33	-	-	PUNCT
spir-13974	35	34	gonzalez	gonzalez	PROPN
spir-13974	35	35	,	,	PUNCT
spir-13974	35	36	et	et	PROPN
spir-13974	35	37	al	al	PROPN
spir-13974	35	38	.	.	PROPN
spir-13974	35	39	,	,	PUNCT
spir-13974	35	40	2018	2018	NUM
spir-13974	35	41	)	)	PUNCT
spir-13974	35	42	.	.	PUNCT
spir-13974	36	1	overall	overall	ADV
spir-13974	36	2	,	,	PUNCT
spir-13974	36	3	the	the	DET
spir-13974	36	4	findings	finding	NOUN
spir-13974	36	5	demonstrate	demonstrate	VERB
spir-13974	36	6	that	that	SCONJ
spir-13974	36	7	the	the	DET
spir-13974	36	8	distribution	distribution	NOUN
spir-13974	36	9	of	of	ADP
spir-13974	36	10	native	native	ADJ
spir-13974	36	11	social	social	ADJ
spir-13974	36	12	media	medium	NOUN
spir-13974	36	13	content	content	NOUN
spir-13974	36	14	on	on	ADP
spir-13974	36	15	instagram	instagram	PROPN
spir-13974	36	16	increases	increase	VERB
spir-13974	36	17	the	the	DET
spir-13974	36	18	exposure	exposure	NOUN
spir-13974	36	19	of	of	ADP
spir-13974	36	20	some	some	DET
spir-13974	36	21	young	young	ADJ
spir-13974	36	22	adults	adult	NOUN
spir-13974	36	23	who	who	PRON
spir-13974	36	24	enjoy	enjoy	VERB
spir-13974	36	25	consuming	consume	VERB
spir-13974	36	26	sports	sport	NOUN
spir-13974	36	27	media	medium	NOUN
spir-13974	36	28	to	to	ADP
spir-13974	36	29	gambling	gamble	VERB
spir-13974	36	30	marketing	marketing	NOUN
spir-13974	36	31	.	.	PUNCT
spir-13974	37	1	unlike	unlike	ADP
spir-13974	37	2	televised	televise	VERB
spir-13974	37	3	live	live	ADJ
spir-13974	37	4	sporting	sporting	NOUN
spir-13974	37	5	events	event	NOUN
spir-13974	37	6	that	that	PRON
spir-13974	37	7	provide	provide	VERB
spir-13974	37	8	an	an	DET
spir-13974	37	9	avenue	avenue	NOUN
spir-13974	37	10	for	for	ADP
spir-13974	37	11	distributing	distribute	VERB
spir-13974	37	12	direct	direct	ADJ
spir-13974	37	13	gambling	gambling	NOUN
spir-13974	37	14	messages	message	NOUN
spir-13974	37	15	,	,	PUNCT
spir-13974	37	16	social	social	ADJ
spir-13974	37	17	media	medium	NOUN
spir-13974	37	18	platforms	platform	NOUN
spir-13974	37	19	such	such	ADJ
spir-13974	37	20	as	as	ADP
spir-13974	37	21	instagram	instagram	PROPN
spir-13974	37	22	facilitate	facilitate	VERB
spir-13974	37	23	the	the	DET
spir-13974	37	24	distribution	distribution	NOUN
spir-13974	37	25	of	of	ADP
spir-13974	37	26	a	a	DET
spir-13974	37	27	wide	wide	ADJ
spir-13974	37	28	variety	variety	NOUN
spir-13974	37	29	of	of	ADP
spir-13974	37	30	content	content	NOUN
spir-13974	37	31	types	type	NOUN
spir-13974	37	32	that	that	PRON
spir-13974	37	33	not	not	PART
spir-13974	37	34	only	only	ADV
spir-13974	37	35	seek	seek	VERB
spir-13974	37	36	to	to	PART
spir-13974	37	37	capture	capture	VERB
spir-13974	37	38	the	the	DET
spir-13974	37	39	attention	attention	NOUN
spir-13974	37	40	of	of	ADP
spir-13974	37	41	adult	adult	NOUN
spir-13974	37	42	and	and	CCONJ
spir-13974	37	43	youth	youth	NOUN
spir-13974	37	44	sports	sport	NOUN
spir-13974	37	45	fans	fan	NOUN
spir-13974	37	46	,	,	PUNCT
spir-13974	37	47	but	but	CCONJ
spir-13974	37	48	also	also	ADV
spir-13974	37	49	users	user	NOUN
spir-13974	37	50	who	who	PRON
spir-13974	37	51	would	would	AUX
spir-13974	37	52	not	not	PART
spir-13974	37	53	typically	typically	ADV
spir-13974	37	54	engage	engage	VERB
spir-13974	37	55	with	with	ADP
spir-13974	37	56	gambling	gambling	NOUN
spir-13974	37	57	content	content	NOUN
spir-13974	37	58	.	.	PUNCT
spir-13974	38	1	overall	overall	ADV
spir-13974	38	2	,	,	PUNCT
spir-13974	38	3	our	our	PRON
spir-13974	38	4	analysis	analysis	NOUN
spir-13974	38	5	of	of	ADP
spir-13974	38	6	gambling	gamble	VERB
spir-13974	38	7	marketing	marketing	NOUN
spir-13974	38	8	content	content	NOUN
spir-13974	38	9	on	on	ADP
spir-13974	38	10	instagram	instagram	PROPN
spir-13974	38	11	has	have	AUX
spir-13974	38	12	found	find	VERB
spir-13974	38	13	that	that	SCONJ
spir-13974	38	14	it	it	PRON
spir-13974	38	15	attempts	attempt	VERB
spir-13974	38	16	to	to	PART
spir-13974	38	17	reinforce	reinforce	VERB
spir-13974	38	18	the	the	DET
spir-13974	38	19	dominant	dominant	ADJ
spir-13974	38	20	industry	industry	NOUN
spir-13974	38	21	narrative	narrative	NOUN
spir-13974	38	22	that	that	SCONJ
spir-13974	38	23	gambling	gambling	NOUN
spir-13974	38	24	is	be	AUX
spir-13974	38	25	a	a	DET
spir-13974	38	26	normal	normal	ADJ
spir-13974	38	27	part	part	NOUN
spir-13974	38	28	of	of	ADP
spir-13974	38	29	sports	sport	NOUN
spir-13974	38	30	fandom	fandom	NOUN
spir-13974	38	31	and	and	CCONJ
spir-13974	38	32	more	more	ADV
spir-13974	38	33	broadly	broadly	ADV
spir-13974	38	34	to	to	PART
spir-13974	38	35	(	(	PUNCT
spir-13974	38	36	re	re	NOUN
spir-13974	38	37	)	)	PUNCT
spir-13974	38	38	brand	brand	NOUN
spir-13974	38	39	gambling	gambling	NOUN
spir-13974	38	40	as	as	ADP
spir-13974	38	41	a	a	DET
spir-13974	38	42	normal	normal	ADJ
spir-13974	38	43	‘	'	PUNCT
spir-13974	38	44	leisure	leisure	NOUN
spir-13974	38	45	industry	industry	NOUN
spir-13974	38	46	’	'	PUNCT
spir-13974	38	47	.	.	PUNCT
spir-13974	39	1	as	as	ADP
spir-13974	39	2	with	with	ADP
spir-13974	39	3	many	many	ADJ
spir-13974	39	4	industries	industry	NOUN
spir-13974	39	5	however	however	ADV
spir-13974	39	6	,	,	PUNCT
spir-13974	39	7	they	they	PRON
spir-13974	39	8	carefully	carefully	ADV
spir-13974	39	9	conceal	conceal	VERB
spir-13974	39	10	and	and	CCONJ
spir-13974	39	11	obfuscate	obfuscate	VERB
spir-13974	39	12	the	the	DET
spir-13974	39	13	individual	individual	ADJ
spir-13974	39	14	and	and	CCONJ
spir-13974	39	15	social	social	ADJ
spir-13974	39	16	harms	harm	NOUN
spir-13974	39	17	that	that	PRON
spir-13974	39	18	they	they	PRON
spir-13974	39	19	generate	generate	VERB
spir-13974	39	20	.	.	PUNCT
spir-13974	40	1	funding	fund	VERB
spir-13974	40	2	this	this	DET
spir-13974	40	3	research	research	NOUN
spir-13974	40	4	was	be	AUX
spir-13974	40	5	funded	fund	VERB
spir-13974	40	6	by	by	ADP
spir-13974	40	7	the	the	DET
spir-13974	40	8	north	north	NOUN
spir-13974	40	9	-	-	PUNCT
spir-13974	40	10	south	south	NOUN
spir-13974	40	11	research	research	NOUN
spir-13974	40	12	programme	programme	NOUN
spir-13974	40	13	of	of	ADP
spir-13974	40	14	the	the	DET
spir-13974	40	15	department	department	NOUN
spir-13974	40	16	of	of	ADP
spir-13974	40	17	further	further	ADJ
spir-13974	40	18	and	and	CCONJ
spir-13974	40	19	higher	high	ADJ
spir-13974	40	20	education	education	NOUN
spir-13974	40	21	,	,	PUNCT
spir-13974	40	22	research	research	NOUN
spir-13974	40	23	innovation	innovation	NOUN
spir-13974	40	24	and	and	CCONJ
spir-13974	40	25	science	science	NOUN
spir-13974	40	26	(	(	PUNCT
spir-13974	40	27	dfheris	dfheris	PROPN
spir-13974	40	28	)	)	PUNCT
spir-13974	40	29	and	and	CCONJ
spir-13974	40	30	the	the	DET
spir-13974	40	31	shared	share	VERB
spir-13974	40	32	island	island	NOUN
spir-13974	40	33	unit	unit	NOUN
spir-13974	40	34	at	at	ADP
spir-13974	40	35	the	the	DET
spir-13974	40	36	department	department	NOUN
spir-13974	40	37	of	of	ADP
spir-13974	40	38	the	the	DET
spir-13974	40	39	taoiseach	taoiseach	PROPN
spir-13974	40	40	,	,	PUNCT
spir-13974	40	41	government	government	NOUN
spir-13974	40	42	of	of	ADP
spir-13974	40	43	ireland	ireland	PROPN
spir-13974	40	44	.	.	PUNCT
spir-13974	41	1	references	reference	NOUN
spir-13974	41	2	carah	carah	PROPN
spir-13974	41	3	n	n	CCONJ
spir-13974	41	4	,	,	PUNCT
spir-13974	41	5	brown	brown	ADJ
spir-13974	41	6	mg	mg	PROPN
spir-13974	41	7	,	,	PUNCT
spir-13974	41	8	dobson	dobson	PROPN
spir-13974	41	9	a	a	PROPN
spir-13974	41	10	and	and	CCONJ
spir-13974	41	11	robards	robards	PROPN
spir-13974	41	12	b	b	PROPN
spir-13974	41	13	(	(	PUNCT
spir-13974	41	14	2023	2023	NUM
spir-13974	41	15	)	)	PUNCT
spir-13974	41	16	the	the	DET
spir-13974	41	17	algorithmic	algorithmic	ADJ
spir-13974	41	18	flow	flow	NOUN
spir-13974	41	19	of	of	ADP
spir-13974	41	20	harmful	harmful	ADJ
spir-13974	41	21	industries	industry	NOUN
spir-13974	41	22	advertising	advertising	NOUN
spir-13974	41	23	on	on	ADP
spir-13974	41	24	social	social	ADJ
spir-13974	41	25	media	medium	NOUN
spir-13974	41	26	platforms	platform	NOUN
spir-13974	41	27	.	.	PUNCT
spir-13974	42	1	aoir	aoir	NOUN
spir-13974	42	2	selected	select	VERB
spir-13974	42	3	papers	paper	NOUN
spir-13974	42	4	of	of	ADP
spir-13974	42	5	internet	internet	NOUN
spir-13974	42	6	research	research	NOUN
spir-13974	42	7	,	,	PUNCT
spir-13974	42	8	2022	2022	NUM
spir-13974	42	9	.	.	PUNCT
spir-13974	43	1	https://doi.org/10.5210/spir.v2022i012985	https://doi.org/10.5210/spir.v2022i012985	NOUN
spir-13974	43	2	doyle	doyle	NOUN
spir-13974	43	3	,	,	PUNCT
spir-13974	43	4	j.	j.	PROPN
spir-13974	43	5	p.	p.	PROPN
spir-13974	43	6	,	,	PUNCT
spir-13974	43	7	su	su	PROPN
spir-13974	43	8	,	,	PUNCT
spir-13974	43	9	y.	y.	PROPN
spir-13974	43	10	,	,	PUNCT
spir-13974	43	11	&	&	CCONJ
spir-13974	43	12	kunkel	kunkel	PROPN
spir-13974	43	13	,	,	PUNCT
spir-13974	43	14	t.	t.	PROPN
spir-13974	43	15	(	(	PUNCT
spir-13974	43	16	2022	2022	NUM
spir-13974	43	17	)	)	PUNCT
spir-13974	43	18	.	.	PUNCT
spir-13974	44	1	athlete	athlete	NOUN
spir-13974	44	2	branding	branding	NOUN
spir-13974	44	3	via	via	ADP
spir-13974	44	4	social	social	ADJ
spir-13974	44	5	media	medium	NOUN
spir-13974	44	6	:	:	PUNCT
spir-13974	44	7	examining	examine	VERB
spir-13974	44	8	the	the	DET
spir-13974	44	9	factors	factor	NOUN
spir-13974	44	10	influencing	influence	VERB
spir-13974	44	11	consumer	consumer	NOUN
spir-13974	44	12	engagement	engagement	NOUN
spir-13974	44	13	on	on	ADP
spir-13974	44	14	instagram	instagram	PROPN
spir-13974	44	15	.	.	PUNCT
spir-13974	45	1	european	european	PROPN
spir-13974	45	2	sport	sport	PROPN
spir-13974	45	3	management	management	PROPN
spir-13974	45	4	quarterly	quarterly	ADV
spir-13974	45	5	,	,	PUNCT
spir-13974	45	6	22(4	22(4	NUM
spir-13974	45	7	)	)	PUNCT
spir-13974	45	8	,	,	PUNCT
spir-13974	45	9	506–526	506–526	NUM
spir-13974	45	10	.	.	PUNCT
spir-13974	46	1	gainsbury	gainsbury	PROPN
spir-13974	46	2	sm	sm	PROPN
spir-13974	46	3	,	,	PUNCT
spir-13974	46	4	delfabbro	delfabbro	VERB
spir-13974	46	5	p	p	PRON
spir-13974	46	6	,	,	PUNCT
spir-13974	46	7	king	king	PROPN
spir-13974	46	8	dl	dl	PROPN
spir-13974	46	9	,	,	PUNCT
spir-13974	46	10	et	et	PROPN
spir-13974	46	11	al	al	PROPN
spir-13974	46	12	.	.	PUNCT
spir-13974	47	1	(	(	PUNCT
spir-13974	47	2	2016	2016	NUM
spir-13974	47	3	)	)	PUNCT
spir-13974	47	4	an	an	DET
spir-13974	47	5	exploratory	exploratory	ADJ
spir-13974	47	6	study	study	NOUN
spir-13974	47	7	of	of	ADP
spir-13974	47	8	gambling	gambling	NOUN
spir-13974	47	9	operators	operator	NOUN
spir-13974	47	10	’	'	PUNCT
spir-13974	47	11	use	use	NOUN
spir-13974	47	12	of	of	ADP
spir-13974	47	13	social	social	ADJ
spir-13974	47	14	media	medium	NOUN
spir-13974	47	15	and	and	CCONJ
spir-13974	47	16	the	the	DET
spir-13974	47	17	latent	latent	NOUN
spir-13974	47	18	messages	message	NOUN
spir-13974	47	19	conveyed	convey	VERB
spir-13974	47	20	.	.	PUNCT
spir-13974	48	1	journal	journal	NOUN
spir-13974	48	2	of	of	ADP
spir-13974	48	3	gambling	gambling	NOUN
spir-13974	48	4	studies	study	NOUN
spir-13974	48	5	,	,	PUNCT
spir-13974	48	6	32(1	32(1	NUM
spir-13974	48	7	):	):	PUNCT
spir-13974	48	8	125–141	125–141	NUM
spir-13974	48	9	.	.	PUNCT
spir-13974	49	1	james	james	PROPN
spir-13974	49	2	rje	rje	PROPN
spir-13974	49	3	and	and	CCONJ
spir-13974	49	4	bradley	bradley	PROPN
spir-13974	49	5	a.	a.	NOUN
spir-13974	49	6	(	(	PUNCT
spir-13974	49	7	2021	2021	NUM
spir-13974	49	8	)	)	PUNCT
spir-13974	49	9	the	the	DET
spir-13974	49	10	use	use	NOUN
spir-13974	49	11	of	of	ADP
spir-13974	49	12	social	social	ADJ
spir-13974	49	13	media	medium	NOUN
spir-13974	49	14	in	in	ADP
spir-13974	49	15	research	research	NOUN
spir-13974	49	16	on	on	ADP
spir-13974	49	17	gambling	gambling	NOUN
spir-13974	49	18	:	:	PUNCT
spir-13974	49	19	systematic	systematic	ADJ
spir-13974	49	20	review	review	NOUN
spir-13974	49	21	.	.	PUNCT
spir-13974	50	1	current	current	ADJ
spir-13974	50	2	addiction	addiction	NOUN
spir-13974	50	3	reports	report	NOUN
spir-13974	50	4	,	,	PUNCT
spir-13974	50	5	8	8	NUM
spir-13974	50	6	:	:	PUNCT
spir-13974	50	7	235–245	235–245	NUM
spir-13974	50	8	.	.	PUNCT
spir-13974	51	1	kerr	kerr	PROPN
spir-13974	51	2	,	,	PUNCT
spir-13974	51	3	a.	a.	PROPN
spir-13974	51	4	,	,	PUNCT
spir-13974	51	5	kitchin	kitchin	PROPN
spir-13974	51	6	,	,	PUNCT
spir-13974	51	7	p.	p.	PROPN
spir-13974	51	8	,	,	PUNCT
spir-13974	51	9	o	o	NOUN
spir-13974	51	10	’	'	PUNCT
spir-13974	51	11	brennan	brennan	PROPN
spir-13974	51	12	,	,	PUNCT
spir-13974	51	13	j.	j.	PROPN
spir-13974	51	14	,	,	PUNCT
spir-13974	51	15	bidav	bidav	VERB
spir-13974	51	16	,	,	PUNCT
spir-13974	51	17	t.	t.	NOUN
spir-13974	51	18	and	and	CCONJ
spir-13974	51	19	mcevoy	mcevoy	PROPN
spir-13974	51	20	,	,	PUNCT
spir-13974	51	21	e.	e.	PROPN
spir-13974	51	22	,	,	PUNCT
spir-13974	51	23	(	(	PUNCT
spir-13974	51	24	2024	2024	NUM
spir-13974	51	25	)	)	PUNCT
spir-13974	51	26	code	code	NOUN
spir-13974	51	27	-	-	PUNCT
spir-13974	51	28	red	red	ADJ
spir-13974	51	29	:	:	PUNCT
spir-13974	51	30	young	young	ADJ
spir-13974	51	31	people	people	NOUN
spir-13974	51	32	and	and	CCONJ
spir-13974	51	33	their	their	PRON
spir-13974	51	34	exposure	exposure	NOUN
spir-13974	51	35	to	to	ADP
spir-13974	51	36	gambling	gamble	VERB
spir-13974	51	37	marketing	marketing	NOUN
spir-13974	51	38	through	through	ADP
spir-13974	51	39	media	medium	NOUN
spir-13974	51	40	and	and	CCONJ
spir-13974	51	41	sport	sport	NOUN
spir-13974	51	42	on	on	ADP
spir-13974	51	43	the	the	DET
spir-13974	51	44	island	island	NOUN
spir-13974	51	45	of	of	ADP
spir-13974	51	46	ireland	ireland	PROPN
spir-13974	51	47	.	.	PUNCT
spir-13974	52	1	report	report	NOUN
spir-13974	52	2	.	.	PUNCT
spir-13974	53	1	maynooth	maynooth	PROPN
spir-13974	53	2	university	university	PROPN
spir-13974	53	3	:	:	PUNCT
spir-13974	53	4	ireland	ireland	PROPN
spir-13974	53	5	.	.	PUNCT
spir-13974	54	1	isbn	isbn	ADJ
spir-13974	54	2	:	:	PUNCT
spir-13974	54	3	978	978	NUM
spir-13974	54	4	-	-	SYM
spir-13974	54	5	1	1	NUM
spir-13974	54	6	-	-	PUNCT
spir-13974	54	7	7392351	7392351	NUM
spir-13974	54	8	-	-	PUNCT
spir-13974	54	9	7	7	NUM
spir-13974	54	10	-	-	SYM
spir-13974	54	11	8	8	NUM
spir-13974	54	12	.	.	PUNCT
spir-13974	54	13	accessible	accessible	ADJ
spir-13974	54	14	from	from	ADP
spir-13974	54	15	https://mural.maynoothuniversity.ie/18905/	https://mural.maynoothuniversity.ie/18905/	NUM
spir-13974	54	16	lindeman	lindeman	NOUN
spir-13974	54	17	m	m	NOUN
spir-13974	54	18	,	,	PUNCT
spir-13974	54	19	männistö	männistö	PROPN
spir-13974	54	20	-	-	PUNCT
spir-13974	54	21	inkinen	inkinen	PROPN
spir-13974	54	22	v	v	PROPN
spir-13974	54	23	,	,	PUNCT
spir-13974	54	24	hellman	hellman	PROPN
spir-13974	54	25	m	m	PROPN
spir-13974	54	26	,	,	PUNCT
spir-13974	54	27	et	et	PROPN
spir-13974	54	28	al	al	PROPN
spir-13974	54	29	.	.	PROPN
spir-13974	55	1	(	(	PUNCT
spir-13974	55	2	2023	2023	NUM
spir-13974	55	3	)	)	PUNCT
spir-13974	55	4	gambling	gambling	NOUN
spir-13974	55	5	operators	operator	NOUN
spir-13974	55	6	’	'	PUNCT
spir-13974	55	7	social	social	ADJ
spir-13974	55	8	media	medium	NOUN
spir-13974	55	9	image	image	NOUN
spir-13974	55	10	creation	creation	NOUN
spir-13974	55	11	in	in	ADP
spir-13974	55	12	finland	finland	PROPN
spir-13974	55	13	and	and	CCONJ
spir-13974	55	14	sweden	sweden	PROPN
spir-13974	55	15	2017–2020	2017–2020	NUM
spir-13974	55	16	.	.	PUNCT
spir-13974	56	1	nordic	nordic	ADJ
spir-13974	56	2	studies	study	NOUN
spir-13974	56	3	on	on	ADP
spir-13974	56	4	alcohol	alcohol	NOUN
spir-13974	56	5	and	and	CCONJ
spir-13974	56	6	drugs	drug	NOUN
spir-13974	56	7	,	,	PUNCT
spir-13974	56	8	40(1	40(1	NUM
spir-13974	56	9	):	):	PUNCT
spir-13974	56	10	40–60	40–60	NOUN
spir-13974	56	11	.	.	PUNCT
spir-13974	57	1	lopez	lopez	PROPN
spir-13974	57	2	-	-	PUNCT
spir-13974	57	3	gonzalez	gonzalez	PROPN
spir-13974	57	4	,	,	PUNCT
spir-13974	57	5	h.	h.	PROPN
spir-13974	57	6	,	,	PUNCT
spir-13974	57	7	estévez	estévez	PROPN
spir-13974	57	8	,	,	PUNCT
spir-13974	57	9	a.	a.	PROPN
spir-13974	57	10	,	,	PUNCT
spir-13974	57	11	&	&	CCONJ
spir-13974	57	12	griffiths	griffiths	PROPN
spir-13974	57	13	,	,	PUNCT
spir-13974	57	14	m.	m.	PROPN
spir-13974	57	15	d.	d.	PROPN
spir-13974	57	16	(	(	PUNCT
spir-13974	57	17	2018	2018	NUM
spir-13974	57	18	)	)	PUNCT
spir-13974	57	19	.	.	PUNCT
spir-13974	58	1	controlling	control	VERB
spir-13974	58	2	the	the	DET
spir-13974	58	3	illusion	illusion	NOUN
spir-13974	58	4	of	of	ADP
spir-13974	58	5	control	control	NOUN
spir-13974	58	6	:	:	PUNCT
spir-13974	58	7	a	a	DET
spir-13974	58	8	grounded	ground	VERB
spir-13974	58	9	theory	theory	NOUN
spir-13974	58	10	of	of	ADP
spir-13974	58	11	sports	sport	NOUN
spir-13974	58	12	betting	bet	VERB
spir-13974	58	13	advertising	advertising	NOUN
spir-13974	58	14	in	in	ADP
spir-13974	58	15	the	the	DET
spir-13974	58	16	uk	uk	PROPN
spir-13974	58	17	.	.	PROPN
spir-13974	58	18	international	international	ADJ
spir-13974	58	19	gambling	gambling	NOUN
spir-13974	58	20	studies	study	NOUN
spir-13974	58	21	,	,	PUNCT
spir-13974	58	22	18(1	18(1	NUM
spir-13974	58	23	)	)	PUNCT
spir-13974	58	24	,	,	PUNCT
spir-13974	58	25	39–55	39–55	X
spir-13974	58	26	.	.	PUNCT
spir-13974	58	27	https://doi.org/10.1080/14459795.2017.1377747	https://doi.org/10.1080/14459795.2017.1377747	PROPN
spir-13974	58	28	pitt	pitt	PROPN
spir-13974	58	29	,	,	PUNCT
spir-13974	58	30	h.	h.	PROPN
spir-13974	58	31	,	,	PUNCT
spir-13974	58	32	mccarthy	mccarthy	PROPN
spir-13974	58	33	,	,	PUNCT
spir-13974	58	34	s.	s.	PROPN
spir-13974	58	35	,	,	PUNCT
spir-13974	58	36	randle	randle	PROPN
spir-13974	58	37	,	,	PUNCT
spir-13974	58	38	m.	m.	NOUN
spir-13974	58	39	,	,	PUNCT
spir-13974	58	40	daube	daube	NOUN
spir-13974	58	41	,	,	PUNCT
spir-13974	58	42	m.	m.	NOUN
spir-13974	58	43	,	,	PUNCT
spir-13974	58	44	&	&	CCONJ
spir-13974	58	45	thomas	thomas	PROPN
spir-13974	58	46	,	,	PUNCT
spir-13974	58	47	s.	s.	PROPN
spir-13974	58	48	l.	l.	PROPN
spir-13974	58	49	(	(	PUNCT
spir-13974	58	50	2024	2024	NUM
spir-13974	58	51	)	)	PUNCT
spir-13974	58	52	.	.	PUNCT
spir-13974	59	1	young	young	ADJ
spir-13974	59	2	people	people	NOUN
spir-13974	59	3	’s	’s	PART
spir-13974	59	4	views	view	NOUN
spir-13974	59	5	about	about	ADP
spir-13974	59	6	the	the	DET
spir-13974	59	7	use	use	NOUN
spir-13974	59	8	of	of	ADP
spir-13974	59	9	celebrities	celebrity	NOUN
spir-13974	59	10	and	and	CCONJ
spir-13974	59	11	social	social	ADJ
spir-13974	59	12	media	medium	NOUN
spir-13974	59	13	influencers	influencer	NOUN
spir-13974	59	14	in	in	ADP
spir-13974	59	15	gambling	gamble	VERB
spir-13974	59	16	marketing	marketing	NOUN
spir-13974	59	17	.	.	PUNCT
spir-13974	60	1	health	health	NOUN
spir-13974	60	2	promotion	promotion	PROPN
spir-13974	60	3	international	international	PROPN
spir-13974	60	4	,	,	PUNCT
spir-13974	60	5	39(1	39(1	NUM
spir-13974	60	6	)	)	PUNCT
spir-13974	60	7	,	,	PUNCT
spir-13974	60	8	daae012	daae012	PROPN
spir-13974	60	9	.	.	PROPN
spir-13974	61	1	https://doi.org/10.1093/heapro/daae012	https://doi.org/10.1093/heapro/daae012	PROPN
spir-13974	61	2	newall	newall	NOUN
spir-13974	61	3	pws	pws	NOUN
spir-13974	61	4	,	,	PUNCT
spir-13974	61	5	ferreira	ferreira	PROPN
spir-13974	61	6	ca	ca	PROPN
spir-13974	61	7	and	and	CCONJ
spir-13974	61	8	sharman	sharman	PROPN
spir-13974	61	9	s	s	PROPN
spir-13974	61	10	(	(	PUNCT
spir-13974	61	11	2022	2022	NUM
spir-13974	61	12	)	)	PUNCT
spir-13974	61	13	the	the	DET
spir-13974	61	14	frequency	frequency	NOUN
spir-13974	61	15	and	and	CCONJ
spir-13974	61	16	content	content	NOUN
spir-13974	61	17	of	of	ADP
spir-13974	61	18	televised	televise	VERB
spir-13974	61	19	uk	uk	PROPN
spir-13974	61	20	gambling	gambling	NOUN
spir-13974	61	21	advertising	advertising	NOUN
spir-13974	61	22	during	during	ADP
spir-13974	61	23	the	the	DET
spir-13974	61	24	men	man	NOUN
spir-13974	61	25	’s	’s	PART
spir-13974	61	26	2020	2020	NUM
spir-13974	61	27	euro	euro	NOUN
spir-13974	61	28	soccer	soccer	NOUN
spir-13974	61	29	tournament	tournament	NOUN
spir-13974	61	30	.	.	PUNCT
spir-13974	62	1	experimental	experimental	ADJ
spir-13974	62	2	results	result	NOUN
spir-13974	62	3	,	,	PUNCT
spir-13974	62	4	3(e28	3(e28	NUM
spir-13974	62	5	):	):	PUNCT
spir-13974	62	6	1–13	1–13	NOUN
spir-13974	62	7	.	.	PUNCT
spir-13974	63	1	parker	parker	PROPN
spir-13974	63	2	,	,	PUNCT
spir-13974	63	3	c	c	PROPN
spir-13974	63	4	,	,	PUNCT
spir-13974	63	5	albarrán	albarrán	NOUN
spir-13974	63	6	-	-	PUNCT
spir-13974	63	7	torres	torre	NOUN
spir-13974	63	8	,	,	PUNCT
spir-13974	63	9	c	c	X
spir-13974	63	10	,	,	PUNCT
spir-13974	63	11	briggs	briggs	PROPN
spir-13974	63	12	,	,	PUNCT
spir-13974	63	13	c	c	PROPN
spir-13974	63	14	,	,	PUNCT
spir-13974	63	15	burgess	burgess	PROPN
spir-13974	63	16	,	,	PUNCT
spir-13974	63	17	j	j	PROPN
spir-13974	63	18	,	,	PUNCT
spir-13974	63	19	carah	carah	PROPN
spir-13974	63	20	,	,	PUNCT
spir-13974	63	21	n	n	CCONJ
spir-13974	63	22	,	,	PUNCT
spir-13974	63	23	andrejevic	andrejevic	ADJ
spir-13974	63	24	,	,	PUNCT
spir-13974	63	25	m	m	PROPN
spir-13974	63	26	,	,	PUNCT
spir-13974	63	27	angus	angus	ADJ
spir-13974	63	28	,	,	PUNCT
spir-13974	63	29	d	d	NOUN
spir-13974	63	30	and	and	CCONJ
spir-13974	63	31	obeid	obeid	PROPN
spir-13974	63	32	,	,	PUNCT
spir-13974	63	33	a	a	DET
spir-13974	63	34	(	(	PUNCT
spir-13974	63	35	2023	2023	NUM
spir-13974	63	36	)	)	PUNCT
spir-13974	63	37	addressing	address	VERB
spir-13974	63	38	the	the	DET
spir-13974	63	39	accountability	accountability	NOUN
spir-13974	63	40	gap	gap	NOUN
spir-13974	63	41	:	:	PUNCT
spir-13974	63	42	gambling	gambling	NOUN
spir-13974	63	43	advertising	advertising	NOUN
spir-13974	63	44	and	and	CCONJ
spir-13974	63	45	social	social	ADJ
spir-13974	63	46	media	medium	NOUN
spir-13974	63	47	platform	platform	NOUN
spir-13974	63	48	responsibilities	responsibility	NOUN
spir-13974	63	49	.	.	PUNCT
spir-13974	64	1	addiction	addiction	NOUN
spir-13974	64	2	research	research	NOUN
spir-13974	64	3	and	and	CCONJ
spir-13974	64	4	theory	theory	NOUN
spir-13974	64	5	.	.	PUNCT
spir-13974	65	1	https://doi.org/10.5210/spir.v2022i012985	https://doi.org/10.5210/spir.v2022i012985	PROPN
spir-13974	65	2	https://mural.maynoothuniversity.ie/18905/	https://mural.maynoothuniversity.ie/18905/	PROPN
spir-13974	65	3	https://doi.org/10.1080/14459795.2017.1377747	https://doi.org/10.1080/14459795.2017.1377747	PROPN
spir-13974	65	4	https://doi.org/10.1093/heapro/daae012	https://doi.org/10.1093/heapro/daae012	PROPN
spir-13974	65	5	purves	purves	PROPN
spir-13974	65	6	ri	ri	PROPN
spir-13974	65	7	,	,	PUNCT
spir-13974	65	8	critchlow	critchlow	PROPN
spir-13974	65	9	n	n	CCONJ
spir-13974	65	10	,	,	PUNCT
spir-13974	65	11	morgan	morgan	PROPN
spir-13974	65	12	a	a	PROPN
spir-13974	65	13	,	,	PUNCT
spir-13974	65	14	et	et	PROPN
spir-13974	65	15	al	al	PROPN
spir-13974	65	16	.	.	PROPN
spir-13974	65	17	(	(	PUNCT
spir-13974	65	18	2020	2020	NUM
spir-13974	65	19	)	)	PUNCT
spir-13974	65	20	examining	examine	VERB
spir-13974	65	21	the	the	DET
spir-13974	65	22	frequency	frequency	NOUN
spir-13974	65	23	and	and	CCONJ
spir-13974	65	24	nature	nature	NOUN
spir-13974	65	25	of	of	ADP
spir-13974	65	26	gambling	gambling	NOUN
spir-13974	65	27	marketing	marketing	NOUN
spir-13974	65	28	in	in	ADP
spir-13974	65	29	televised	televise	VERB
spir-13974	65	30	broadcasts	broadcast	NOUN
spir-13974	65	31	of	of	ADP
spir-13974	65	32	professional	professional	ADJ
spir-13974	65	33	sporting	sporting	NOUN
spir-13974	65	34	events	event	NOUN
spir-13974	65	35	in	in	ADP
spir-13974	65	36	the	the	DET
spir-13974	65	37	united	united	ADJ
spir-13974	65	38	kingdom	kingdom	PROPN
spir-13974	65	39	.	.	PUNCT
spir-13974	66	1	public	public	ADJ
spir-13974	66	2	health	health	NOUN
spir-13974	66	3	,	,	PUNCT
spir-13974	66	4	184	184	NUM
spir-13974	66	5	:	:	PUNCT
spir-13974	66	6	71–78	71–78	NUM
spir-13974	66	7	.	.	PUNCT
spir-13974	67	1	rossi	rossi	PROPN
spir-13974	67	2	r	r	PROPN
spir-13974	67	3	,	,	PUNCT
spir-13974	67	4	wheaton	wheaton	PROPN
spir-13974	67	5	j	j	PROPN
spir-13974	67	6	,	,	PUNCT
spir-13974	67	7	moxey	moxey	PROPN
spir-13974	67	8	m	m	PROPN
spir-13974	67	9	and	and	CCONJ
spir-13974	67	10	tozzi	tozzi	PROPN
spir-13974	67	11	e	e	X
spir-13974	67	12	(	(	PUNCT
spir-13974	67	13	2023	2023	NUM
spir-13974	67	14	,	,	PUNCT
spir-13974	67	15	september	september	PROPN
spir-13974	67	16	)	)	PUNCT
spir-13974	67	17	new	new	ADJ
spir-13974	67	18	season	season	NOUN
spir-13974	67	19	,	,	PUNCT
spir-13974	67	20	more	more	ADJ
spir-13974	67	21	self	self	NOUN
spir-13974	67	22	regulation	regulation	NOUN
spir-13974	67	23	,	,	PUNCT
spir-13974	67	24	more	more	ADJ
spir-13974	67	25	marketing	marketing	NOUN
spir-13974	67	26	:	:	PUNCT
spir-13974	67	27	the	the	DET
spir-13974	67	28	prevalence	prevalence	NOUN
spir-13974	67	29	of	of	ADP
spir-13974	67	30	gambling	gambling	NOUN
spir-13974	67	31	adverts	advert	NOUN
spir-13974	67	32	during	during	ADP
spir-13974	67	33	the	the	DET
spir-13974	67	34	opening	opening	NOUN
spir-13974	67	35	weekend	weekend	NOUN
spir-13974	67	36	of	of	ADP
spir-13974	67	37	the	the	DET
spir-13974	67	38	english	english	ADJ
spir-13974	67	39	premier	premier	PROPN
spir-13974	67	40	league	league	PROPN
spir-13974	67	41	2023/2024	2023/2024	NUM
spir-13974	67	42	.	.	PUNCT
spir-13974	68	1	university	university	NOUN
spir-13974	68	2	of	of	ADP
spir-13974	68	3	bristol	bristol	PROPN
spir-13974	68	4	.	.	PUNCT