id	sid	tid	token	lemma	pos
spir-14066	1	1	selected	select	VERB
spir-14066	1	2	papers	paper	NOUN
spir-14066	1	3	of	of	ADP
spir-14066	1	4	#	#	SYM
spir-14066	1	5	aoir2024	aoir2024	PROPN
spir-14066	1	6	:	:	PUNCT
spir-14066	1	7	the	the	DET
spir-14066	1	8	25th	25th	ADJ
spir-14066	1	9	annual	annual	ADJ
spir-14066	1	10	conference	conference	NOUN
spir-14066	1	11	of	of	ADP
spir-14066	1	12	the	the	DET
spir-14066	1	13	association	association	NOUN
spir-14066	1	14	of	of	ADP
spir-14066	1	15	internet	internet	NOUN
spir-14066	1	16	researchers	researcher	NOUN
spir-14066	1	17	sheffield	sheffield	PROPN
spir-14066	1	18	,	,	PUNCT
spir-14066	1	19	uk	uk	PROPN
spir-14066	1	20	/	/	SYM
spir-14066	1	21	30	30	NUM
spir-14066	1	22	oct	oct	NOUN
spir-14066	1	23	2	2	NUM
spir-14066	1	24	nov	nov	PROPN
spir-14066	1	25	2024	2024	NUM
spir-14066	1	26	suggested	suggest	VERB
spir-14066	1	27	citation	citation	NOUN
spir-14066	1	28	(	(	PUNCT
spir-14066	1	29	apa	apa	PROPN
spir-14066	1	30	):	):	PUNCT
spir-14066	1	31	tilbert	tilbert	PROPN
spir-14066	1	32	,	,	PUNCT
spir-14066	1	33	d.	d.	PROPN
spir-14066	1	34	(	(	PUNCT
spir-14066	1	35	2024	2024	NUM
spir-14066	1	36	,	,	PUNCT
spir-14066	1	37	october	october	PROPN
spir-14066	1	38	)	)	PUNCT
spir-14066	1	39	.	.	PUNCT
spir-14066	2	1	agency	agency	NOUN
spir-14066	2	2	perspectives	perspective	NOUN
spir-14066	2	3	on	on	ADP
spir-14066	2	4	industry	industry	NOUN
spir-14066	2	5	digital	digital	ADJ
spir-14066	2	6	ethnography	ethnography	NOUN
spir-14066	2	7	.	.	PUNCT
spir-14066	3	1	paper	paper	NOUN
spir-14066	3	2	presented	present	VERB
spir-14066	3	3	at	at	ADP
spir-14066	3	4	aoir2024	aoir2024	PROPN
spir-14066	3	5	:	:	PUNCT
spir-14066	3	6	the	the	DET
spir-14066	3	7	25th	25th	ADJ
spir-14066	3	8	annual	annual	ADJ
spir-14066	3	9	conference	conference	NOUN
spir-14066	3	10	of	of	ADP
spir-14066	3	11	the	the	DET
spir-14066	3	12	association	association	NOUN
spir-14066	3	13	of	of	ADP
spir-14066	3	14	internet	internet	NOUN
spir-14066	3	15	researchers	researcher	NOUN
spir-14066	3	16	.	.	PUNCT
spir-14066	4	1	sheffield	sheffield	PROPN
spir-14066	4	2	,	,	PUNCT
spir-14066	4	3	uk	uk	PROPN
spir-14066	4	4	:	:	PUNCT
spir-14066	4	5	aoir	aoir	NOUN
spir-14066	4	6	.	.	PUNCT
spir-14066	4	7	retrieved	retrieve	VERB
spir-14066	4	8	from	from	ADP
spir-14066	4	9	http://spir.aoir.org	http://spir.aoir.org	PROPN
spir-14066	4	10	.	.	PUNCT
spir-14066	5	1	agency	agency	NOUN
spir-14066	5	2	perspectives	perspective	NOUN
spir-14066	5	3	on	on	ADP
spir-14066	5	4	industry	industry	NOUN
spir-14066	5	5	digital	digital	ADJ
spir-14066	5	6	ethnography	ethnography	NOUN
spir-14066	5	7	dylan	dylan	NOUN
spir-14066	5	8	tibert	tibert	PROPN
spir-14066	5	9	feedback	feedback	PROPN
spir-14066	5	10	introduction	introduction	NOUN
spir-14066	5	11	channel	channel	NOUN
spir-14066	5	12	ecosystem	ecosystem	NOUN
spir-14066	5	13	changes	change	NOUN
spir-14066	5	14	and	and	CCONJ
spir-14066	5	15	evolving	evolve	VERB
spir-14066	5	16	internet	internet	NOUN
spir-14066	5	17	literacy	literacy	NOUN
spir-14066	5	18	have	have	VERB
spir-14066	5	19	publics	public	NOUN
spir-14066	5	20	the	the	DET
spir-14066	5	21	world	world	NOUN
spir-14066	5	22	over	over	ADP
spir-14066	5	23	constantly	constantly	ADV
spir-14066	5	24	adapting	adapt	VERB
spir-14066	5	25	their	their	PRON
spir-14066	5	26	online	online	ADJ
spir-14066	5	27	behaviors	behavior	NOUN
spir-14066	5	28	.	.	PUNCT
spir-14066	6	1	data	datum	NOUN
spir-14066	6	2	on	on	ADP
spir-14066	6	3	digital	digital	ADJ
spir-14066	6	4	footprints	footprint	NOUN
spir-14066	6	5	is	be	AUX
spir-14066	6	6	hoarded	hoard	VERB
spir-14066	6	7	by	by	ADP
spir-14066	6	8	industry	industry	NOUN
spir-14066	6	9	stakeholders	stakeholder	NOUN
spir-14066	6	10	as	as	SCONJ
spir-14066	6	11	the	the	DET
spir-14066	6	12	market	market	NOUN
spir-14066	6	13	for	for	ADP
spir-14066	6	14	them	they	PRON
spir-14066	6	15	grows	grow	VERB
spir-14066	6	16	.	.	PUNCT
spir-14066	7	1	however	however	ADV
spir-14066	7	2	,	,	PUNCT
spir-14066	7	3	despite	despite	SCONJ
spir-14066	7	4	the	the	DET
spir-14066	7	5	saturation	saturation	NOUN
spir-14066	7	6	of	of	ADP
spir-14066	7	7	analytic	analytic	ADJ
spir-14066	7	8	models	model	NOUN
spir-14066	7	9	at	at	ADP
spir-14066	7	10	their	their	PRON
spir-14066	7	11	disposal	disposal	NOUN
spir-14066	7	12	to	to	PART
spir-14066	7	13	digest	digest	VERB
spir-14066	7	14	and	and	CCONJ
spir-14066	7	15	leverage	leverage	VERB
spir-14066	7	16	this	this	DET
spir-14066	7	17	data	datum	NOUN
spir-14066	7	18	,	,	PUNCT
spir-14066	7	19	even	even	ADV
spir-14066	7	20	with	with	ADP
spir-14066	7	21	the	the	DET
spir-14066	7	22	breakthrough	breakthrough	NOUN
spir-14066	7	23	of	of	ADP
spir-14066	7	24	llms	llm	NOUN
spir-14066	7	25	,	,	PUNCT
spir-14066	7	26	industry	industry	NOUN
spir-14066	7	27	leadership	leadership	NOUN
spir-14066	7	28	often	often	ADV
spir-14066	7	29	lives	live	VERB
spir-14066	7	30	in	in	ADP
spir-14066	7	31	a	a	DET
spir-14066	7	32	dissonant	dissonant	ADJ
spir-14066	7	33	world	world	NOUN
spir-14066	7	34	–	–	PUNCT
spir-14066	7	35	disjointed	disjoint	VERB
spir-14066	7	36	from	from	ADP
spir-14066	7	37	not	not	PART
spir-14066	7	38	only	only	ADV
spir-14066	7	39	their	their	PRON
spir-14066	7	40	consumer	consumer	NOUN
spir-14066	7	41	publics	public	NOUN
spir-14066	7	42	but	but	CCONJ
spir-14066	7	43	also	also	ADV
spir-14066	7	44	other	other	ADJ
spir-14066	7	45	industry	industry	NOUN
spir-14066	7	46	stakeholders	stakeholder	NOUN
spir-14066	7	47	.	.	PUNCT
spir-14066	8	1	more	more	ADV
spir-14066	8	2	behaviorally	behaviorally	ADV
spir-14066	8	3	holistic	holistic	ADJ
spir-14066	8	4	comprehension	comprehension	NOUN
spir-14066	8	5	is	be	AUX
spir-14066	8	6	vitally	vitally	ADV
spir-14066	8	7	needed	need	VERB
spir-14066	8	8	within	within	ADP
spir-14066	8	9	these	these	DET
spir-14066	8	10	leadership	leadership	NOUN
spir-14066	8	11	silos	silo	NOUN
spir-14066	8	12	that	that	PRON
spir-14066	8	13	are	be	AUX
spir-14066	8	14	lost	lose	VERB
spir-14066	8	15	in	in	ADP
spir-14066	8	16	the	the	DET
spir-14066	8	17	bias	bias	NOUN
spir-14066	8	18	of	of	ADP
spir-14066	8	19	their	their	PRON
spir-14066	8	20	own	own	ADJ
spir-14066	8	21	hype	hype	NOUN
spir-14066	8	22	cycles	cycle	NOUN
spir-14066	8	23	and	and	CCONJ
spir-14066	8	24	echo	echo	NOUN
spir-14066	8	25	chambers	chamber	NOUN
spir-14066	8	26	.	.	PUNCT
spir-14066	9	1	to	to	PART
spir-14066	9	2	meet	meet	VERB
spir-14066	9	3	this	this	DET
spir-14066	9	4	need	need	NOUN
spir-14066	9	5	,	,	PUNCT
spir-14066	9	6	the	the	DET
spir-14066	9	7	application	application	NOUN
spir-14066	9	8	of	of	ADP
spir-14066	9	9	ethnography	ethnography	NOUN
spir-14066	9	10	expands	expand	VERB
spir-14066	9	11	beyond	beyond	ADP
spir-14066	9	12	traditional	traditional	ADJ
spir-14066	9	13	scholarly	scholarly	ADJ
spir-14066	9	14	anthropological	anthropological	ADJ
spir-14066	9	15	and	and	CCONJ
spir-14066	9	16	sociological	sociological	ADJ
spir-14066	9	17	settings	setting	NOUN
spir-14066	9	18	into	into	ADP
spir-14066	9	19	industry	industry	NOUN
spir-14066	9	20	spaces	space	NOUN
spir-14066	9	21	.	.	PUNCT
spir-14066	10	1	feedback	feedback	NOUN
spir-14066	10	2	is	be	AUX
spir-14066	10	3	one	one	NUM
spir-14066	10	4	such	such	ADJ
spir-14066	10	5	player	player	NOUN
spir-14066	10	6	;	;	PUNCT
spir-14066	10	7	our	our	PRON
spir-14066	10	8	methodology	methodology	NOUN
spir-14066	10	9	is	be	AUX
spir-14066	10	10	deeply	deeply	ADV
spir-14066	10	11	rooted	root	VERB
spir-14066	10	12	in	in	ADP
spir-14066	10	13	applied	apply	VERB
spir-14066	10	14	digital	digital	ADJ
spir-14066	10	15	ethnography	ethnography	NOUN
spir-14066	10	16	.	.	PUNCT
spir-14066	11	1	our	our	PRON
spir-14066	11	2	work	work	NOUN
spir-14066	11	3	has	have	AUX
spir-14066	11	4	positioned	position	VERB
spir-14066	11	5	us	we	PRON
spir-14066	11	6	as	as	ADP
spir-14066	11	7	a	a	DET
spir-14066	11	8	bridge	bridge	NOUN
spir-14066	11	9	between	between	ADP
spir-14066	11	10	leadership	leadership	NOUN
spir-14066	11	11	with	with	ADP
spir-14066	11	12	their	their	PRON
spir-14066	11	13	publics	public	NOUN
spir-14066	11	14	and	and	CCONJ
spir-14066	11	15	industry	industry	NOUN
spir-14066	11	16	stakeholders	stakeholder	NOUN
spir-14066	11	17	.	.	PUNCT
spir-14066	12	1	it	it	PRON
spir-14066	12	2	is	be	AUX
spir-14066	12	3	our	our	PRON
spir-14066	12	4	vital	vital	ADJ
spir-14066	12	5	function	function	NOUN
spir-14066	12	6	to	to	PART
spir-14066	12	7	inform	inform	VERB
spir-14066	12	8	and	and	CCONJ
spir-14066	12	9	provide	provide	VERB
spir-14066	12	10	value	value	NOUN
spir-14066	12	11	to	to	ADP
spir-14066	12	12	these	these	DET
spir-14066	12	13	leaders	leader	NOUN
spir-14066	12	14	;	;	PUNCT
spir-14066	12	15	however	however	ADV
spir-14066	12	16	,	,	PUNCT
spir-14066	12	17	that	that	DET
spir-14066	12	18	value	value	NOUN
spir-14066	12	19	stems	stem	VERB
spir-14066	12	20	from	from	ADP
spir-14066	12	21	an	an	DET
spir-14066	12	22	authentic	authentic	ADJ
spir-14066	12	23	connection	connection	NOUN
spir-14066	12	24	to	to	ADP
spir-14066	12	25	the	the	DET
spir-14066	12	26	experiences	experience	NOUN
spir-14066	12	27	,	,	PUNCT
spir-14066	12	28	wants	want	VERB
spir-14066	12	29	,	,	PUNCT
spir-14066	12	30	and	and	CCONJ
spir-14066	12	31	needs	need	NOUN
spir-14066	12	32	of	of	ADP
spir-14066	12	33	their	their	PRON
spir-14066	12	34	audiences	audience	NOUN
spir-14066	12	35	–	–	PUNCT
spir-14066	12	36	hard	hard	ADJ
spir-14066	12	37	truths	truth	NOUN
spir-14066	12	38	included	include	VERB
spir-14066	12	39	.	.	PUNCT
spir-14066	13	1	since	since	SCONJ
spir-14066	13	2	our	our	PRON
spir-14066	13	3	work	work	NOUN
spir-14066	13	4	also	also	ADV
spir-14066	13	5	centers	center	VERB
spir-14066	13	6	on	on	ADP
spir-14066	13	7	doing	do	VERB
spir-14066	13	8	public	public	ADJ
spir-14066	13	9	good	good	NOUN
spir-14066	13	10	,	,	PUNCT
spir-14066	13	11	we	we	PRON
spir-14066	13	12	often	often	ADV
spir-14066	13	13	find	find	VERB
spir-14066	13	14	ourselves	ourselves	PRON
spir-14066	13	15	in	in	ADP
spir-14066	13	16	a	a	DET
spir-14066	13	17	place	place	NOUN
spir-14066	13	18	of	of	ADP
spir-14066	13	19	tension	tension	NOUN
spir-14066	13	20	between	between	ADP
spir-14066	13	21	the	the	DET
spir-14066	13	22	realities	reality	NOUN
spir-14066	13	23	of	of	ADP
spir-14066	13	24	our	our	PRON
spir-14066	13	25	subjects	subject	NOUN
spir-14066	13	26	and	and	CCONJ
spir-14066	13	27	the	the	DET
spir-14066	13	28	often	often	ADV
spir-14066	13	29	dissonant	dissonant	ADJ
spir-14066	13	30	perspectives	perspective	NOUN
spir-14066	13	31	of	of	ADP
spir-14066	13	32	siloed	siloed	ADJ
spir-14066	13	33	leadership	leadership	NOUN
spir-14066	13	34	shaping	shape	VERB
spir-14066	13	35	their	their	PRON
spir-14066	13	36	lives	life	NOUN
spir-14066	13	37	.	.	PUNCT
spir-14066	14	1	we	we	PRON
spir-14066	14	2	also	also	ADV
spir-14066	14	3	encounter	encounter	VERB
spir-14066	14	4	some	some	PRON
spir-14066	14	5	of	of	ADP
spir-14066	14	6	the	the	DET
spir-14066	14	7	same	same	ADJ
spir-14066	14	8	methodological	methodological	ADJ
spir-14066	14	9	tensions	tension	NOUN
spir-14066	14	10	between	between	ADP
spir-14066	14	11	research	research	NOUN
spir-14066	14	12	techniques	technique	NOUN
spir-14066	14	13	as	as	ADP
spir-14066	14	14	our	our	PRON
spir-14066	14	15	listening	listening	NOUN
spir-14066	14	16	to	to	ADP
spir-14066	14	17	public	public	ADJ
spir-14066	14	18	discourse	discourse	NOUN
spir-14066	14	19	can	can	AUX
spir-14066	14	20	often	often	ADV
spir-14066	14	21	provide	provide	VERB
spir-14066	14	22	a	a	DET
spir-14066	14	23	richer	rich	ADJ
spir-14066	14	24	,	,	PUNCT
spir-14066	14	25	more	more	ADV
spir-14066	14	26	raw	raw	ADJ
spir-14066	14	27	set	set	NOUN
spir-14066	14	28	of	of	ADP
spir-14066	14	29	behaviors	behavior	NOUN
spir-14066	14	30	than	than	ADP
spir-14066	14	31	a	a	DET
spir-14066	14	32	typical	typical	ADJ
spir-14066	14	33	corporate	corporate	ADJ
spir-14066	14	34	reliance	reliance	NOUN
spir-14066	14	35	on	on	ADP
spir-14066	14	36	internally	internally	ADV
spir-14066	14	37	-	-	PUNCT
spir-14066	14	38	conducted	conduct	VERB
spir-14066	14	39	surveys	survey	NOUN
spir-14066	14	40	.	.	PUNCT
spir-14066	15	1	leveraging	leverage	VERB
spir-14066	15	2	feedback	feedback	NOUN
spir-14066	15	3	’s	’s	NOUN
spir-14066	15	4	over	over	ADP
spir-14066	15	5	15	15	NUM
spir-14066	15	6	years	year	NOUN
spir-14066	15	7	of	of	ADP
spir-14066	15	8	experiences	experience	NOUN
spir-14066	15	9	and	and	CCONJ
spir-14066	15	10	unique	unique	ADJ
spir-14066	15	11	perspectives	perspective	NOUN
spir-14066	15	12	as	as	ADP
spir-14066	15	13	a	a	DET
spir-14066	15	14	market	market	NOUN
spir-14066	15	15	ethnographic	ethnographic	ADJ
spir-14066	15	16	research	research	NOUN
spir-14066	15	17	agency	agency	NOUN
spir-14066	15	18	,	,	PUNCT
spir-14066	15	19	this	this	DET
spir-14066	15	20	paper	paper	NOUN
spir-14066	15	21	aims	aim	VERB
spir-14066	15	22	to	to	PART
spir-14066	15	23	articulate	articulate	VERB
spir-14066	15	24	the	the	DET
spir-14066	15	25	ways	way	NOUN
spir-14066	15	26	in	in	ADP
spir-14066	15	27	which	which	PRON
spir-14066	15	28	our	our	PRON
spir-14066	15	29	work	work	NOUN
spir-14066	15	30	builds	build	VERB
spir-14066	15	31	on	on	ADP
spir-14066	15	32	multidisciplinary	multidisciplinary	ADJ
spir-14066	15	33	scholarly	scholarly	ADJ
spir-14066	15	34	theory	theory	NOUN
spir-14066	15	35	and	and	CCONJ
spir-14066	15	36	ethnographic	ethnographic	ADJ
spir-14066	15	37	practice	practice	NOUN
spir-14066	15	38	,	,	PUNCT
spir-14066	15	39	and	and	CCONJ
spir-14066	15	40	,	,	PUNCT
spir-14066	15	41	as	as	ADP
spir-14066	15	42	an	an	DET
spir-14066	15	43	olive	olive	ADJ
spir-14066	15	44	branch	branch	NOUN
spir-14066	15	45	toward	toward	ADP
spir-14066	15	46	more	more	ADV
spir-14066	15	47	active	active	ADJ
spir-14066	15	48	collaboration	collaboration	NOUN
spir-14066	15	49	and	and	CCONJ
spir-14066	15	50	discussion	discussion	NOUN
spir-14066	15	51	,	,	PUNCT
spir-14066	15	52	share	share	VERB
spir-14066	15	53	some	some	DET
spir-14066	15	54	insight	insight	NOUN
spir-14066	15	55	from	from	ADP
spir-14066	15	56	our	our	PRON
spir-14066	15	57	own	own	ADJ
spir-14066	15	58	applied	apply	VERB
spir-14066	15	59	practice	practice	NOUN
spir-14066	15	60	with	with	ADP
spir-14066	15	61	academic	academic	ADJ
spir-14066	15	62	practitioner	practitioner	NOUN
spir-14066	15	63	programs	program	NOUN
spir-14066	15	64	and	and	CCONJ
spir-14066	15	65	communities	community	NOUN
spir-14066	15	66	(	(	PUNCT
spir-14066	15	67	like	like	ADP
spir-14066	15	68	aoir	aoir	NOUN
spir-14066	15	69	)	)	PUNCT
spir-14066	15	70	.	.	PUNCT
spir-14066	16	1	ethnographic	ethnographic	ADJ
spir-14066	16	2	methodology	methodology	NOUN
spir-14066	16	3	in	in	ADP
spir-14066	16	4	industry	industry	NOUN
spir-14066	16	5	feedback	feedback	NOUN
spir-14066	16	6	’s	’s	PART
spir-14066	16	7	research	research	NOUN
spir-14066	16	8	design	design	NOUN
spir-14066	16	9	philosophy	philosophy	NOUN
spir-14066	16	10	,	,	PUNCT
spir-14066	16	11	an	an	DET
spir-14066	16	12	adaptive	adaptive	ADJ
spir-14066	16	13	mix	mix	NOUN
spir-14066	16	14	of	of	ADP
spir-14066	16	15	methodologies	methodology	NOUN
spir-14066	16	16	,	,	PUNCT
spir-14066	16	17	aligns	align	VERB
spir-14066	16	18	with	with	ADP
spir-14066	16	19	karen	karen	PROPN
spir-14066	16	20	o’reilly	o’reilly	PROPN
spir-14066	16	21	’s	’s	PART
spir-14066	16	22	definition	definition	NOUN
spir-14066	16	23	of	of	ADP
spir-14066	16	24	ethnographic	ethnographic	ADJ
spir-14066	16	25	analysis	analysis	NOUN
spir-14066	16	26	–	–	PUNCT
spir-14066	16	27	not	not	PART
spir-14066	16	28	as	as	ADP
spir-14066	16	29	a	a	DET
spir-14066	16	30	stage	stage	NOUN
spir-14066	16	31	in	in	ADP
spir-14066	16	32	a	a	DET
spir-14066	16	33	linear	linear	ADJ
spir-14066	16	34	process	process	NOUN
spir-14066	16	35	,	,	PUNCT
spir-14066	16	36	but	but	CCONJ
spir-14066	16	37	an	an	DET
spir-14066	16	38	iterative	iterative	NOUN
spir-14066	16	39	phase	phase	NOUN
spir-14066	16	40	in	in	ADP
spir-14066	16	41	a	a	DET
spir-14066	16	42	spiral	spiral	NOUN
spir-14066	16	43	where	where	SCONJ
spir-14066	16	44	progress	progress	NOUN
spir-14066	16	45	is	be	AUX
spir-14066	16	46	steadily	steadily	ADV
spir-14066	16	47	made	make	VERB
spir-14066	16	48	from	from	ADP
spir-14066	16	49	data	datum	NOUN
spir-14066	16	50	collection	collection	NOUN
spir-14066	16	51	to	to	ADP
spir-14066	16	52	making	make	VERB
spir-14066	16	53	some	some	DET
spir-14066	16	54	sense	sense	NOUN
spir-14066	16	55	of	of	ADP
spir-14066	16	56	it	it	PRON
spir-14066	16	57	all	all	PRON
spir-14066	16	58	for	for	ADP
spir-14066	16	59	others	other	NOUN
spir-14066	16	60	(	(	PUNCT
spir-14066	16	61	o’reilly	o’reilly	ADV
spir-14066	16	62	,	,	PUNCT
spir-14066	16	63	2009	2009	NUM
spir-14066	16	64	)	)	PUNCT
spir-14066	16	65	.	.	PUNCT
spir-14066	17	1	our	our	PRON
spir-14066	17	2	practice	practice	NOUN
spir-14066	17	3	is	be	AUX
spir-14066	17	4	,	,	PUNCT
spir-14066	17	5	foremost	foremost	ADV
spir-14066	17	6	,	,	PUNCT
spir-14066	17	7	rooted	root	VERB
spir-14066	17	8	in	in	ADP
spir-14066	17	9	manual	manual	ADJ
spir-14066	17	10	online	online	ADJ
spir-14066	17	11	fieldwork	fieldwork	NOUN
spir-14066	17	12	,	,	PUNCT
spir-14066	17	13	listening	listen	VERB
spir-14066	17	14	to	to	ADP
spir-14066	17	15	the	the	DET
spir-14066	17	16	stories	story	NOUN
spir-14066	17	17	being	be	AUX
spir-14066	17	18	told	tell	VERB
spir-14066	17	19	in	in	ADP
spir-14066	17	20	fully	fully	ADV
spir-14066	17	21	public	public	ADJ
spir-14066	17	22	informal	informal	ADJ
spir-14066	17	23	discussion	discussion	NOUN
spir-14066	17	24	spaces	space	VERB
spir-14066	17	25	.	.	PUNCT
spir-14066	18	1	using	use	VERB
spir-14066	18	2	informal	informal	ADJ
spir-14066	18	3	conversations	conversation	NOUN
spir-14066	18	4	has	have	VERB
spir-14066	18	5	advantages	advantage	NOUN
spir-14066	18	6	and	and	CCONJ
spir-14066	18	7	disadvantages	disadvantage	NOUN
spir-14066	18	8	,	,	PUNCT
spir-14066	18	9	but	but	CCONJ
spir-14066	18	10	we	we	PRON
spir-14066	18	11	agree	agree	VERB
spir-14066	18	12	with	with	ADP
spir-14066	18	13	the	the	DET
spir-14066	18	14	argument	argument	NOUN
spir-14066	18	15	that	that	PRON
spir-14066	18	16	benefits	benefit	VERB
spir-14066	18	17	far	far	ADV
spir-14066	18	18	outweigh	outweigh	VERB
spir-14066	18	19	the	the	DET
spir-14066	18	20	possible	possible	ADJ
spir-14066	18	21	limitations	limitation	NOUN
spir-14066	18	22	–	–	PUNCT
spir-14066	18	23	that	that	SCONJ
spir-14066	18	24	these	these	DET
spir-14066	18	25	conversations	conversation	NOUN
spir-14066	18	26	reflect	reflect	VERB
spir-14066	18	27	more	more	ADV
spir-14066	18	28	realistic	realistic	ADJ
spir-14066	18	29	or	or	CCONJ
spir-14066	18	30	naturalistic	naturalistic	ADJ
spir-14066	18	31	data	datum	NOUN
spir-14066	18	32	with	with	ADP
spir-14066	18	33	less	less	ADJ
spir-14066	18	34	performativity	performativity	NOUN
spir-14066	18	35	(	(	PUNCT
spir-14066	18	36	swain	swain	PROPN
spir-14066	18	37	&	&	CCONJ
spir-14066	18	38	king	king	PROPN
spir-14066	18	39	,	,	PUNCT
spir-14066	18	40	2022	2022	NUM
spir-14066	18	41	)	)	PUNCT
spir-14066	18	42	.	.	PUNCT
spir-14066	19	1	the	the	DET
spir-14066	19	2	ethical	ethical	ADJ
spir-14066	19	3	considerations	consideration	NOUN
spir-14066	19	4	of	of	ADP
spir-14066	19	5	studying	study	VERB
spir-14066	19	6	public	public	ADJ
spir-14066	19	7	informal	informal	ADJ
spir-14066	19	8	discussion	discussion	NOUN
spir-14066	19	9	data	datum	NOUN
spir-14066	19	10	are	be	AUX
spir-14066	19	11	of	of	ADP
spir-14066	19	12	vital	vital	ADJ
spir-14066	19	13	importance	importance	NOUN
spir-14066	19	14	to	to	ADP
spir-14066	19	15	our	our	PRON
spir-14066	19	16	practice	practice	NOUN
spir-14066	19	17	especially	especially	ADV
spir-14066	19	18	since	since	SCONJ
spir-14066	19	19	we	we	PRON
spir-14066	19	20	are	be	AUX
spir-14066	19	21	so	so	ADV
spir-14066	19	22	often	often	ADV
spir-14066	19	23	in	in	ADP
spir-14066	19	24	the	the	DET
spir-14066	19	25	position	position	NOUN
spir-14066	19	26	of	of	ADP
spir-14066	19	27	advocating	advocate	VERB
spir-14066	19	28	for	for	ADP
spir-14066	19	29	vulnerable	vulnerable	ADJ
spir-14066	19	30	audiences	audience	NOUN
spir-14066	19	31	.	.	PUNCT
spir-14066	20	1	to	to	ADP
spir-14066	20	2	this	this	DET
spir-14066	20	3	end	end	NOUN
spir-14066	20	4	,	,	PUNCT
spir-14066	20	5	we	we	PRON
spir-14066	20	6	agree	agree	VERB
spir-14066	20	7	with	with	ADP
spir-14066	20	8	annette	annette	PROPN
spir-14066	20	9	markham	markham	PROPN
spir-14066	20	10	and	and	CCONJ
spir-14066	20	11	elizabeth	elizabeth	PROPN
spir-14066	20	12	buchanan	buchanan	PROPN
spir-14066	20	13	’s	’s	PART
spir-14066	20	14	assertion	assertion	NOUN
spir-14066	20	15	that	that	SCONJ
spir-14066	20	16	many	many	ADJ
spir-14066	20	17	internet	internet	NOUN
spir-14066	20	18	users	user	NOUN
spir-14066	20	19	do	do	AUX
spir-14066	20	20	not	not	PART
spir-14066	20	21	want	want	VERB
spir-14066	20	22	their	their	PRON
spir-14066	20	23	information	information	NOUN
spir-14066	20	24	to	to	PART
spir-14066	20	25	be	be	AUX
spir-14066	20	26	private	private	ADJ
spir-14066	20	27	so	so	ADV
spir-14066	20	28	much	much	ADV
spir-14066	20	29	as	as	SCONJ
spir-14066	20	30	they	they	PRON
spir-14066	20	31	want	want	VERB
spir-14066	20	32	it	it	PRON
spir-14066	20	33	to	to	PART
spir-14066	20	34	only	only	ADV
spir-14066	20	35	be	be	AUX
spir-14066	20	36	used	use	VERB
spir-14066	20	37	publicly	publicly	ADV
spir-14066	20	38	in	in	ADP
spir-14066	20	39	ways	way	NOUN
spir-14066	20	40	they	they	PRON
spir-14066	20	41	find	find	VERB
spir-14066	20	42	acceptable	acceptable	ADJ
spir-14066	20	43	,	,	PUNCT
spir-14066	20	44	and	and	CCONJ
spir-14066	20	45	focus	focus	VERB
spir-14066	20	46	on	on	ADP
spir-14066	20	47	each	each	DET
spir-14066	20	48	person	person	NOUN
spir-14066	20	49	’s	’s	PART
spir-14066	20	50	relationship	relationship	NOUN
spir-14066	20	51	to	to	ADP
spir-14066	20	52	their	their	PRON
spir-14066	20	53	information	information	NOUN
spir-14066	20	54	in	in	ADP
spir-14066	20	55	a	a	DET
spir-14066	20	56	given	give	VERB
spir-14066	20	57	context	context	NOUN
spir-14066	20	58	when	when	SCONJ
spir-14066	20	59	making	make	VERB
spir-14066	20	60	ethical	ethical	ADJ
spir-14066	20	61	considerations	consideration	NOUN
spir-14066	20	62	–	–	PUNCT
spir-14066	20	63	consistently	consistently	ADV
spir-14066	20	64	posing	pose	VERB
spir-14066	20	65	ethical	ethical	ADJ
spir-14066	20	66	questions	question	NOUN
spir-14066	20	67	and	and	CCONJ
spir-14066	20	68	reflecting	reflect	VERB
spir-14066	20	69	on	on	ADP
spir-14066	20	70	research	research	NOUN
spir-14066	20	71	process	process	NOUN
spir-14066	20	72	in	in	ADP
spir-14066	20	73	alignment	alignment	NOUN
spir-14066	20	74	with	with	ADP
spir-14066	20	75	the	the	DET
spir-14066	20	76	internet	internet	NOUN
spir-14066	20	77	specific	specific	ADJ
spir-14066	20	78	ethical	ethical	ADJ
spir-14066	20	79	questions	question	NOUN
spir-14066	20	80	table	table	NOUN
spir-14066	20	81	they	they	PRON
spir-14066	20	82	recommend	recommend	VERB
spir-14066	20	83	in	in	ADP
spir-14066	20	84	their	their	PRON
spir-14066	20	85	chapter	chapter	NOUN
spir-14066	20	86	of	of	ADP
spir-14066	20	87	the	the	DET
spir-14066	20	88	datafied	datafie	VERB
spir-14066	20	89	society	society	NOUN
spir-14066	20	90	(	(	PUNCT
spir-14066	20	91	markham	markham	PROPN
spir-14066	20	92	&	&	CCONJ
spir-14066	20	93	buchanan	buchanan	PROPN
spir-14066	20	94	,	,	PUNCT
spir-14066	20	95	2017	2017	NUM
spir-14066	20	96	)	)	PUNCT
spir-14066	20	97	.	.	PUNCT
spir-14066	21	1	expanding	expand	VERB
spir-14066	21	2	on	on	ADP
spir-14066	21	3	this	this	DET
spir-14066	21	4	root	root	NOUN
spir-14066	21	5	method	method	NOUN
spir-14066	21	6	,	,	PUNCT
spir-14066	21	7	we	we	PRON
spir-14066	21	8	qualitatively	qualitatively	ADV
spir-14066	21	9	and	and	CCONJ
spir-14066	21	10	quantitatively	quantitatively	ADV
spir-14066	21	11	code	code	VERB
spir-14066	21	12	this	this	DET
spir-14066	21	13	informal	informal	ADJ
spir-14066	21	14	discussion	discussion	NOUN
spir-14066	21	15	data	datum	NOUN
spir-14066	21	16	in	in	ADP
spir-14066	21	17	a	a	DET
spir-14066	21	18	relational	relational	ADJ
spir-14066	21	19	database	database	NOUN
spir-14066	21	20	where	where	SCONJ
spir-14066	21	21	we	we	PRON
spir-14066	21	22	run	run	VERB
spir-14066	21	23	our	our	PRON
spir-14066	21	24	own	own	ADJ
spir-14066	21	25	content	content	NOUN
spir-14066	21	26	analysis	analysis	NOUN
spir-14066	21	27	.	.	PUNCT
spir-14066	22	1	we	we	PRON
spir-14066	22	2	additionally	additionally	ADV
spir-14066	22	3	consider	consider	VERB
spir-14066	22	4	a	a	DET
spir-14066	22	5	wide	wide	ADJ
spir-14066	22	6	spectrum	spectrum	NOUN
spir-14066	22	7	of	of	ADP
spir-14066	22	8	other	other	ADJ
spir-14066	22	9	information	information	NOUN
spir-14066	22	10	sources	source	NOUN
spir-14066	22	11	provided	provide	VERB
spir-14066	22	12	by	by	ADP
spir-14066	22	13	clients	client	NOUN
spir-14066	22	14	,	,	PUNCT
spir-14066	22	15	agency	agency	NOUN
spir-14066	22	16	partners	partner	NOUN
spir-14066	22	17	,	,	PUNCT
spir-14066	22	18	and	and	CCONJ
spir-14066	22	19	collaborating	collaborate	VERB
spir-14066	22	20	subject	subject	NOUN
spir-14066	22	21	matter	matter	NOUN
spir-14066	22	22	experts	expert	NOUN
spir-14066	22	23	alike	alike	ADV
spir-14066	22	24	bringing	bring	VERB
spir-14066	22	25	in	in	ADP
spir-14066	22	26	multidisciplinary	multidisciplinary	ADJ
spir-14066	22	27	perspectives	perspective	NOUN
spir-14066	22	28	,	,	PUNCT
spir-14066	22	29	and	and	CCONJ
spir-14066	22	30	considering	consider	VERB
spir-14066	22	31	other	other	ADJ
spir-14066	22	32	analytic	analytic	ADJ
spir-14066	22	33	models	model	NOUN
spir-14066	22	34	and	and	CCONJ
spir-14066	22	35	aggregated	aggregate	VERB
spir-14066	22	36	statistics	statistic	NOUN
spir-14066	22	37	weighed	weigh	VERB
spir-14066	22	38	accordingly	accordingly	ADV
spir-14066	22	39	by	by	ADP
spir-14066	22	40	bias	bias	NOUN
spir-14066	22	41	and	and	CCONJ
spir-14066	22	42	method	method	NOUN
spir-14066	22	43	.	.	PUNCT
spir-14066	23	1	the	the	DET
spir-14066	23	2	important	important	ADJ
spir-14066	23	3	characterization	characterization	NOUN
spir-14066	23	4	of	of	ADP
spir-14066	23	5	our	our	PRON
spir-14066	23	6	research	research	NOUN
spir-14066	23	7	practices	practice	NOUN
spir-14066	23	8	lies	lie	VERB
spir-14066	23	9	in	in	ADP
spir-14066	23	10	the	the	DET
spir-14066	23	11	mix	mix	NOUN
spir-14066	23	12	of	of	ADP
spir-14066	23	13	methodologies	methodology	NOUN
spir-14066	23	14	and	and	CCONJ
spir-14066	23	15	sources	source	NOUN
spir-14066	23	16	,	,	PUNCT
spir-14066	23	17	anchored	anchor	VERB
spir-14066	23	18	by	by	ADP
spir-14066	23	19	ethnography	ethnography	NOUN
spir-14066	23	20	.	.	PUNCT
spir-14066	24	1	we	we	PRON
spir-14066	24	2	aim	aim	VERB
spir-14066	24	3	for	for	ADP
spir-14066	24	4	multidimensionality	multidimensionality	NOUN
spir-14066	24	5	through	through	ADP
spir-14066	24	6	triangulation	triangulation	NOUN
spir-14066	24	7	:	:	PUNCT
spir-14066	24	8	using	use	VERB
spir-14066	24	9	multiple	multiple	ADJ
spir-14066	24	10	methods	method	NOUN
spir-14066	24	11	,	,	PUNCT
spir-14066	24	12	data	datum	NOUN
spir-14066	24	13	sources	source	NOUN
spir-14066	24	14	,	,	PUNCT
spir-14066	24	15	or	or	CCONJ
spir-14066	24	16	perspectives	perspective	NOUN
spir-14066	24	17	to	to	PART
spir-14066	24	18	address	address	VERB
spir-14066	24	19	a	a	DET
spir-14066	24	20	research	research	NOUN
spir-14066	24	21	question	question	NOUN
spir-14066	24	22	,	,	PUNCT
spir-14066	24	23	mitigating	mitigate	VERB
spir-14066	24	24	any	any	DET
spir-14066	24	25	potential	potential	ADJ
spir-14066	24	26	research	research	NOUN
spir-14066	24	27	biases	bias	NOUN
spir-14066	24	28	(	(	PUNCT
spir-14066	24	29	bhandari	bhandari	NOUN
spir-14066	24	30	,	,	PUNCT
spir-14066	24	31	2023	2023	NUM
spir-14066	24	32	)	)	PUNCT
spir-14066	24	33	.	.	PUNCT
spir-14066	25	1	our	our	PRON
spir-14066	25	2	analysis	analysis	NOUN
spir-14066	25	3	is	be	AUX
spir-14066	25	4	complicated	complicate	VERB
spir-14066	25	5	by	by	ADP
spir-14066	25	6	multiple	multiple	ADJ
spir-14066	25	7	channel	channel	NOUN
spir-14066	25	8	sources	source	NOUN
spir-14066	25	9	;	;	PUNCT
spir-14066	25	10	meaning	mean	VERB
spir-14066	25	11	we	we	PRON
spir-14066	25	12	consider	consider	VERB
spir-14066	25	13	as	as	ADV
spir-14066	25	14	many	many	ADJ
spir-14066	25	15	unique	unique	ADJ
spir-14066	25	16	channels	channel	NOUN
spir-14066	25	17	as	as	ADP
spir-14066	25	18	possible	possible	ADJ
spir-14066	25	19	within	within	ADP
spir-14066	25	20	each	each	DET
spir-14066	25	21	study	study	NOUN
spir-14066	25	22	.	.	PUNCT
spir-14066	26	1	we	we	PRON
spir-14066	26	2	triangulate	triangulate	VERB
spir-14066	26	3	between	between	ADP
spir-14066	26	4	different	different	ADJ
spir-14066	26	5	researcher	researcher	NOUN
spir-14066	26	6	perspectives	perspective	NOUN
spir-14066	26	7	on	on	ADP
spir-14066	26	8	data	datum	NOUN
spir-14066	26	9	,	,	PUNCT
spir-14066	26	10	different	different	ADJ
spir-14066	26	11	theoretical	theoretical	ADJ
spir-14066	26	12	frameworks	framework	NOUN
spir-14066	26	13	necessary	necessary	ADJ
spir-14066	26	14	for	for	ADP
spir-14066	26	15	synthesizing	synthesize	VERB
spir-14066	26	16	our	our	PRON
spir-14066	26	17	data	datum	NOUN
spir-14066	26	18	,	,	PUNCT
spir-14066	26	19	and	and	CCONJ
spir-14066	26	20	across	across	ADP
spir-14066	26	21	qualitative	qualitative	ADJ
spir-14066	26	22	and	and	CCONJ
spir-14066	26	23	quantitative	quantitative	ADJ
spir-14066	26	24	methodologies	methodology	NOUN
spir-14066	26	25	.	.	PUNCT
spir-14066	27	1	our	our	PRON
spir-14066	27	2	research	research	NOUN
spir-14066	27	3	teams	team	NOUN
spir-14066	27	4	are	be	AUX
spir-14066	27	5	comprised	comprise	VERB
spir-14066	27	6	of	of	ADP
spir-14066	27	7	scholars	scholar	NOUN
spir-14066	27	8	across	across	ADP
spir-14066	27	9	the	the	DET
spir-14066	27	10	humanities	humanity	NOUN
spir-14066	27	11	and	and	CCONJ
spir-14066	27	12	social	social	ADJ
spir-14066	27	13	sciences	science	NOUN
spir-14066	27	14	,	,	PUNCT
spir-14066	27	15	while	while	SCONJ
spir-14066	27	16	also	also	ADV
spir-14066	27	17	drawing	draw	VERB
spir-14066	27	18	talent	talent	NOUN
spir-14066	27	19	from	from	ADP
spir-14066	27	20	diverse	diverse	ADJ
spir-14066	27	21	fields	field	NOUN
spir-14066	27	22	like	like	ADP
spir-14066	27	23	computer	computer	NOUN
spir-14066	27	24	science	science	NOUN
spir-14066	27	25	,	,	PUNCT
spir-14066	27	26	healthcare	healthcare	PROPN
spir-14066	27	27	,	,	PUNCT
spir-14066	27	28	education	education	NOUN
spir-14066	27	29	,	,	PUNCT
spir-14066	27	30	marketing	marketing	NOUN
spir-14066	27	31	,	,	PUNCT
spir-14066	27	32	art	art	NOUN
spir-14066	27	33	/	/	SYM
spir-14066	27	34	design	design	NOUN
spir-14066	27	35	,	,	PUNCT
spir-14066	27	36	etc	etc	X
spir-14066	27	37	.	.	X
spir-14066	27	38	ethnography	ethnography	NOUN
spir-14066	27	39	serves	serve	VERB
spir-14066	27	40	as	as	SCONJ
spir-14066	27	41	the	the	DET
spir-14066	27	42	central	central	ADJ
spir-14066	27	43	synthesis	synthesis	NOUN
spir-14066	27	44	engine	engine	NOUN
spir-14066	27	45	ensuring	ensure	VERB
spir-14066	27	46	that	that	SCONJ
spir-14066	27	47	direct	direct	ADJ
spir-14066	27	48	listening	listening	NOUN
spir-14066	27	49	to	to	ADP
spir-14066	27	50	our	our	PRON
spir-14066	27	51	subjects	subject	NOUN
spir-14066	27	52	is	be	AUX
spir-14066	27	53	prioritized	prioritize	VERB
spir-14066	27	54	in	in	ADP
spir-14066	27	55	our	our	PRON
spir-14066	27	56	analysis	analysis	NOUN
spir-14066	27	57	.	.	PUNCT
spir-14066	28	1	it	it	PRON
spir-14066	28	2	uniquely	uniquely	ADV
spir-14066	28	3	equips	equip	VERB
spir-14066	28	4	us	we	PRON
spir-14066	28	5	to	to	PART
spir-14066	28	6	solve	solve	VERB
spir-14066	28	7	for	for	ADP
spir-14066	28	8	bias	bias	NOUN
spir-14066	28	9	across	across	ADP
spir-14066	28	10	all	all	DET
spir-14066	28	11	sources	source	NOUN
spir-14066	28	12	while	while	SCONJ
spir-14066	28	13	establishing	establish	VERB
spir-14066	28	14	an	an	DET
spir-14066	28	15	internal	internal	ADJ
spir-14066	28	16	ethical	ethical	ADJ
spir-14066	28	17	center	center	NOUN
spir-14066	28	18	that	that	PRON
spir-14066	28	19	informs	inform	VERB
spir-14066	28	20	how	how	SCONJ
spir-14066	28	21	data	datum	NOUN
spir-14066	28	22	is	be	AUX
spir-14066	28	23	collected	collect	VERB
spir-14066	28	24	,	,	PUNCT
spir-14066	28	25	weighed	weigh	VERB
spir-14066	28	26	,	,	PUNCT
spir-14066	28	27	and	and	CCONJ
spir-14066	28	28	communicated	communicate	VERB
spir-14066	28	29	–	–	PUNCT
spir-14066	28	30	enabling	enable	VERB
spir-14066	28	31	swift	swift	ADJ
spir-14066	28	32	action	action	NOUN
spir-14066	28	33	without	without	ADP
spir-14066	28	34	the	the	DET
spir-14066	28	35	cumbersome	cumbersome	ADJ
spir-14066	28	36	oversight	oversight	NOUN
spir-14066	28	37	of	of	ADP
spir-14066	28	38	,	,	PUNCT
spir-14066	28	39	say	say	INTJ
spir-14066	28	40	,	,	PUNCT
spir-14066	28	41	an	an	DET
spir-14066	28	42	irb	irb	NOUN
spir-14066	28	43	.	.	PUNCT
spir-14066	29	1	the	the	DET
spir-14066	29	2	speed	speed	NOUN
spir-14066	29	3	of	of	ADP
spir-14066	29	4	research	research	NOUN
spir-14066	29	5	operations	operation	NOUN
spir-14066	29	6	combined	combine	VERB
spir-14066	29	7	with	with	ADP
spir-14066	29	8	our	our	PRON
spir-14066	29	9	multimodal	multimodal	NOUN
spir-14066	29	10	approach	approach	NOUN
spir-14066	29	11	enables	enable	VERB
spir-14066	29	12	adaptability	adaptability	NOUN
spir-14066	29	13	that	that	PRON
spir-14066	29	14	is	be	AUX
spir-14066	29	15	essential	essential	ADJ
spir-14066	29	16	for	for	ADP
spir-14066	29	17	producing	produce	VERB
spir-14066	29	18	insights	insight	NOUN
spir-14066	29	19	on	on	ADP
spir-14066	29	20	a	a	DET
spir-14066	29	21	timeline	timeline	NOUN
spir-14066	29	22	where	where	SCONJ
spir-14066	29	23	they	they	PRON
spir-14066	29	24	are	be	AUX
spir-14066	29	25	most	most	ADV
spir-14066	29	26	useful	useful	ADJ
spir-14066	29	27	in	in	ADP
spir-14066	29	28	-	-	PUNCT
spir-14066	29	29	industry	industry	NOUN
spir-14066	29	30	.	.	PUNCT
spir-14066	30	1	our	our	PRON
spir-14066	30	2	competitive	competitive	ADJ
spir-14066	30	3	industry	industry	NOUN
spir-14066	30	4	value	value	NOUN
spir-14066	30	5	lies	lie	VERB
spir-14066	30	6	in	in	ADP
spir-14066	30	7	answering	answer	VERB
spir-14066	30	8	specific	specific	ADJ
spir-14066	30	9	client	client	NOUN
spir-14066	30	10	questions	question	NOUN
spir-14066	30	11	,	,	PUNCT
spir-14066	30	12	contextualizing	contextualize	VERB
spir-14066	30	13	existing	exist	VERB
spir-14066	30	14	datasets	dataset	NOUN
spir-14066	30	15	,	,	PUNCT
spir-14066	30	16	and	and	CCONJ
spir-14066	30	17	monitoring	monitor	VERB
spir-14066	30	18	topics	topic	NOUN
spir-14066	30	19	or	or	CCONJ
spir-14066	30	20	issues	issue	NOUN
spir-14066	30	21	with	with	ADP
spir-14066	30	22	insights	insight	NOUN
spir-14066	30	23	that	that	PRON
spir-14066	30	24	are	be	AUX
spir-14066	30	25	timely	timely	ADV
spir-14066	30	26	/	/	SYM
spir-14066	30	27	varied	varied	ADJ
spir-14066	30	28	/	/	SYM
spir-14066	30	29	flexible	flexible	ADJ
spir-14066	30	30	enough	enough	ADV
spir-14066	30	31	not	not	PART
spir-14066	30	32	to	to	PART
spir-14066	30	33	break	break	VERB
spir-14066	30	34	down	down	ADP
spir-14066	30	35	when	when	SCONJ
spir-14066	30	36	internet	internet	NOUN
spir-14066	30	37	trends	trend	NOUN
spir-14066	30	38	change	change	VERB
spir-14066	30	39	.	.	PUNCT
spir-14066	31	1	b2b	b2b	NOUN
spir-14066	31	2	applications	application	NOUN
spir-14066	31	3	and	and	CCONJ
spir-14066	31	4	impacts	impact	NOUN
spir-14066	31	5	while	while	SCONJ
spir-14066	31	6	the	the	DET
spir-14066	31	7	most	most	ADV
spir-14066	31	8	obvious	obvious	ADJ
spir-14066	31	9	examples	example	NOUN
spir-14066	31	10	would	would	AUX
spir-14066	31	11	feature	feature	VERB
spir-14066	31	12	insights	insight	NOUN
spir-14066	31	13	around	around	ADP
spir-14066	31	14	consumer	consumer	NOUN
spir-14066	31	15	behavior	behavior	NOUN
spir-14066	31	16	in	in	ADP
spir-14066	31	17	order	order	NOUN
spir-14066	31	18	to	to	PART
spir-14066	31	19	cater	cater	VERB
spir-14066	31	20	products	product	NOUN
spir-14066	31	21	and	and	CCONJ
spir-14066	31	22	services	service	NOUN
spir-14066	31	23	,	,	PUNCT
spir-14066	31	24	it	it	PRON
spir-14066	31	25	is	be	AUX
spir-14066	31	26	the	the	DET
spir-14066	31	27	business	business	NOUN
spir-14066	31	28	to	to	ADP
spir-14066	31	29	business	business	NOUN
spir-14066	31	30	application	application	NOUN
spir-14066	31	31	of	of	ADP
spir-14066	31	32	this	this	DET
spir-14066	31	33	technique	technique	NOUN
spir-14066	31	34	where	where	SCONJ
spir-14066	31	35	we	we	PRON
spir-14066	31	36	have	have	VERB
spir-14066	31	37	the	the	DET
spir-14066	31	38	opportunity	opportunity	NOUN
spir-14066	31	39	to	to	PART
spir-14066	31	40	show	show	VERB
spir-14066	31	41	its	its	PRON
spir-14066	31	42	nimbleness	nimbleness	NOUN
spir-14066	31	43	and	and	CCONJ
spir-14066	31	44	reveal	reveal	VERB
spir-14066	31	45	how	how	SCONJ
spir-14066	31	46	discrete	discrete	ADJ
spir-14066	31	47	audience	audience	NOUN
spir-14066	31	48	behavior	behavior	NOUN
spir-14066	31	49	can	can	AUX
spir-14066	31	50	inform	inform	VERB
spir-14066	31	51	decision	decision	NOUN
spir-14066	31	52	-	-	PUNCT
spir-14066	31	53	making	making	NOUN
spir-14066	31	54	for	for	ADP
spir-14066	31	55	x	x	SYM
spir-14066	31	56	industry	industry	NOUN
spir-14066	31	57	client	client	NOUN
spir-14066	31	58	wanting	want	VERB
spir-14066	31	59	to	to	PART
spir-14066	31	60	understand	understand	VERB
spir-14066	31	61	how	how	SCONJ
spir-14066	31	62	fluid	fluid	ADJ
spir-14066	31	63	engineers	engineer	NOUN
spir-14066	31	64	make	make	VERB
spir-14066	31	65	specification	specification	NOUN
spir-14066	31	66	decisions	decision	NOUN
spir-14066	31	67	on	on	ADP
spir-14066	31	68	pipes	pipe	NOUN
spir-14066	31	69	we	we	PRON
spir-14066	31	70	found	find	VERB
spir-14066	31	71	fascinating	fascinating	ADJ
spir-14066	31	72	conversations	conversation	NOUN
spir-14066	31	73	between	between	ADP
spir-14066	31	74	new	new	ADJ
spir-14066	31	75	(	(	PUNCT
spir-14066	31	76	just	just	ADV
spir-14066	31	77	out	out	ADP
spir-14066	31	78	of	of	ADP
spir-14066	31	79	school	school	NOUN
spir-14066	31	80	)	)	PUNCT
spir-14066	31	81	engineers	engineer	NOUN
spir-14066	31	82	and	and	CCONJ
spir-14066	31	83	retired	retired	ADJ
spir-14066	31	84	ones	one	NOUN
spir-14066	31	85	mentoring	mentor	VERB
spir-14066	31	86	;	;	PUNCT
spir-14066	31	87	we	we	PRON
spir-14066	31	88	also	also	ADV
spir-14066	31	89	helped	help	VERB
spir-14066	31	90	illustrate	illustrate	VERB
spir-14066	31	91	those	those	DET
spir-14066	31	92	decision	decision	NOUN
spir-14066	31	93	journeys	journey	NOUN
spir-14066	31	94	as	as	ADV
spir-14066	31	95	well	well	ADV
spir-14066	31	96	as	as	ADP
spir-14066	31	97	add	add	VERB
spir-14066	31	98	where	where	SCONJ
spir-14066	31	99	procurement	procurement	NOUN
spir-14066	31	100	intersects	intersect	NOUN
spir-14066	31	101	and	and	CCONJ
spir-14066	31	102	the	the	DET
spir-14066	31	103	often	often	ADV
spir-14066	31	104	opposing	oppose	VERB
spir-14066	31	105	forces	force	NOUN
spir-14066	31	106	at	at	ADP
spir-14066	31	107	work	work	NOUN
spir-14066	31	108	between	between	ADP
spir-14066	31	109	ideal	ideal	ADJ
spir-14066	31	110	spec	spec	NOUN
spir-14066	31	111	and	and	CCONJ
spir-14066	31	112	final	final	ADJ
spir-14066	31	113	ordered	order	VERB
spir-14066	31	114	product	product	NOUN
spir-14066	31	115	in	in	ADP
spir-14066	31	116	a	a	DET
spir-14066	31	117	project	project	NOUN
spir-14066	31	118	examining	examine	VERB
spir-14066	31	119	the	the	DET
spir-14066	31	120	value	value	NOUN
spir-14066	31	121	of	of	ADP
spir-14066	31	122	a	a	DET
spir-14066	31	123	particular	particular	ADJ
spir-14066	31	124	piece	piece	NOUN
spir-14066	31	125	of	of	ADP
spir-14066	31	126	cad	cad	PROPN
spir-14066	31	127	software	software	NOUN
spir-14066	31	128	for	for	ADP
spir-14066	31	129	electronic	electronic	ADJ
spir-14066	31	130	appliance	appliance	NOUN
spir-14066	31	131	designers	designer	NOUN
spir-14066	31	132	we	we	PRON
spir-14066	31	133	uncovered	uncover	VERB
spir-14066	31	134	it	it	PRON
spir-14066	31	135	was	be	AUX
spir-14066	31	136	n’t	not	PART
spir-14066	31	137	the	the	DET
spir-14066	31	138	cad	cad	NOUN
spir-14066	31	139	ability	ability	NOUN
spir-14066	31	140	that	that	PRON
spir-14066	31	141	was	be	AUX
spir-14066	31	142	important	important	ADJ
spir-14066	31	143	but	but	CCONJ
spir-14066	31	144	rather	rather	ADV
spir-14066	31	145	the	the	DET
spir-14066	31	146	software	software	NOUN
spir-14066	31	147	’s	’s	PART
spir-14066	31	148	ability	ability	NOUN
spir-14066	31	149	to	to	PART
spir-14066	31	150	read	read	VERB
spir-14066	31	151	and	and	CCONJ
spir-14066	31	152	export	export	VERB
spir-14066	31	153	files	file	NOUN
spir-14066	31	154	from	from	ADP
spir-14066	31	155	a	a	DET
spir-14066	31	156	variety	variety	NOUN
spir-14066	31	157	of	of	ADP
spir-14066	31	158	programs	program	NOUN
spir-14066	31	159	thereby	thereby	ADV
spir-14066	31	160	changing	change	VERB
spir-14066	31	161	the	the	DET
spir-14066	31	162	use	use	NOUN
spir-14066	31	163	case	case	NOUN
spir-14066	31	164	for	for	ADP
spir-14066	31	165	loss	loss	NOUN
spir-14066	31	166	-	-	PUNCT
spir-14066	31	167	leader	leader	NOUN
spir-14066	31	168	software	software	NOUN
spir-14066	31	169	provided	provide	VERB
spir-14066	31	170	by	by	ADP
spir-14066	31	171	a	a	DET
spir-14066	31	172	parts	part	NOUN
spir-14066	31	173	distributor	distributor	NOUN
spir-14066	31	174	maybe	maybe	ADV
spir-14066	31	175	most	most	ADV
spir-14066	31	176	importantly	importantly	ADV
spir-14066	31	177	in	in	ADP
spir-14066	31	178	many	many	ADJ
spir-14066	31	179	b2b	b2b	NOUN
spir-14066	31	180	projects	project	NOUN
spir-14066	31	181	we	we	PRON
spir-14066	31	182	were	be	AUX
spir-14066	31	183	told	tell	VERB
spir-14066	31	184	by	by	ADP
spir-14066	31	185	at	at	ADV
spir-14066	31	186	least	least	ADV
spir-14066	31	187	one	one	NUM
spir-14066	31	188	corporate	corporate	ADJ
spir-14066	31	189	leader	leader	NOUN
spir-14066	31	190	that	that	SCONJ
spir-14066	31	191	“	"	PUNCT
spir-14066	31	192	their	their	PRON
spir-14066	31	193	audiences	audience	NOUN
spir-14066	31	194	do	do	AUX
spir-14066	31	195	n’t	not	PART
spir-14066	31	196	use	use	VERB
spir-14066	31	197	social	social	ADJ
spir-14066	31	198	media	medium	NOUN
spir-14066	31	199	”	"	PUNCT
spir-14066	31	200	only	only	ADV
spir-14066	31	201	to	to	PART
spir-14066	31	202	find	find	VERB
spir-14066	31	203	them	they	PRON
spir-14066	31	204	in	in	ADP
spir-14066	31	205	droves	drove	NOUN
spir-14066	31	206	among	among	ADP
spir-14066	31	207	peers	peer	NOUN
spir-14066	31	208	in	in	ADP
spir-14066	31	209	discreet	discreet	ADJ
spir-14066	31	210	channels	channel	NOUN
spir-14066	31	211	;	;	PUNCT
spir-14066	31	212	this	this	PRON
spir-14066	31	213	has	have	AUX
spir-14066	31	214	happened	happen	VERB
spir-14066	31	215	in	in	ADP
spir-14066	31	216	such	such	ADJ
spir-14066	31	217	varying	vary	VERB
spir-14066	31	218	stakeholders	stakeholder	NOUN
spir-14066	31	219	and	and	CCONJ
spir-14066	31	220	industries	industry	NOUN
spir-14066	31	221	such	such	ADJ
spir-14066	31	222	as	as	ADP
spir-14066	31	223	physicians	physician	NOUN
spir-14066	31	224	,	,	PUNCT
spir-14066	31	225	insurance	insurance	NOUN
spir-14066	31	226	adjustors	adjustor	NOUN
spir-14066	31	227	,	,	PUNCT
spir-14066	31	228	facilities	facility	NOUN
spir-14066	31	229	managers	manager	NOUN
spir-14066	31	230	of	of	ADP
spir-14066	31	231	sports	sport	NOUN
spir-14066	31	232	arenas	arena	NOUN
spir-14066	31	233	,	,	PUNCT
spir-14066	31	234	teachers	teacher	NOUN
spir-14066	31	235	and	and	CCONJ
spir-14066	31	236	school	school	NOUN
spir-14066	31	237	administrators	administrator	NOUN
spir-14066	31	238	,	,	PUNCT
spir-14066	31	239	security	security	NOUN
spir-14066	31	240	consultants	consultant	NOUN
spir-14066	31	241	,	,	PUNCT
spir-14066	31	242	site	site	NOUN
spir-14066	31	243	selectors	selector	NOUN
spir-14066	31	244	,	,	PUNCT
spir-14066	31	245	and	and	CCONJ
spir-14066	31	246	more	more	ADJ
spir-14066	31	247	.	.	PUNCT
spir-14066	32	1	concluding	conclude	VERB
spir-14066	32	2	thoughts	thought	NOUN
spir-14066	32	3	in	in	ADP
spir-14066	32	4	conclusion	conclusion	NOUN
spir-14066	32	5	,	,	PUNCT
spir-14066	32	6	we	we	PRON
spir-14066	32	7	assert	assert	VERB
spir-14066	32	8	that	that	SCONJ
spir-14066	32	9	digital	digital	ADJ
spir-14066	32	10	ethnography	ethnography	NOUN
spir-14066	32	11	creates	create	VERB
spir-14066	32	12	a	a	DET
spir-14066	32	13	fertile	fertile	ADJ
spir-14066	32	14	ground	ground	NOUN
spir-14066	32	15	for	for	ADP
spir-14066	32	16	multidisciplinary	multidisciplinary	ADJ
spir-14066	32	17	collaboration	collaboration	NOUN
spir-14066	32	18	in	in	ADP
spir-14066	32	19	both	both	DET
spir-14066	32	20	industry	industry	NOUN
spir-14066	32	21	and	and	CCONJ
spir-14066	32	22	scholarly	scholarly	ADJ
spir-14066	32	23	research	research	NOUN
spir-14066	32	24	,	,	PUNCT
spir-14066	32	25	and	and	CCONJ
spir-14066	32	26	that	that	SCONJ
spir-14066	32	27	each	each	DET
spir-14066	32	28	mode	mode	NOUN
spir-14066	32	29	of	of	ADP
spir-14066	32	30	ethnography	ethnography	NOUN
spir-14066	32	31	has	have	VERB
spir-14066	32	32	a	a	DET
spir-14066	32	33	lot	lot	NOUN
spir-14066	32	34	to	to	PART
spir-14066	32	35	gain	gain	VERB
spir-14066	32	36	by	by	ADP
spir-14066	32	37	collaborating	collaborate	VERB
spir-14066	32	38	and	and	CCONJ
spir-14066	32	39	discussing	discuss	VERB
spir-14066	32	40	methodology	methodology	NOUN
spir-14066	32	41	with	with	ADP
spir-14066	32	42	each	each	DET
spir-14066	32	43	other	other	ADJ
spir-14066	32	44	.	.	PUNCT
spir-14066	33	1	industry	industry	NOUN
spir-14066	33	2	research	research	NOUN
spir-14066	33	3	,	,	PUNCT
spir-14066	33	4	like	like	ADP
spir-14066	33	5	feedback	feedback	NOUN
spir-14066	33	6	’s	’s	ADV
spir-14066	33	7	,	,	PUNCT
spir-14066	33	8	has	have	VERB
spir-14066	33	9	roots	root	NOUN
spir-14066	33	10	and	and	CCONJ
spir-14066	33	11	sustaining	sustain	VERB
spir-14066	33	12	connections	connection	NOUN
spir-14066	33	13	in	in	ADP
spir-14066	33	14	scholarly	scholarly	ADJ
spir-14066	33	15	ethnography	ethnography	NOUN
spir-14066	33	16	,	,	PUNCT
spir-14066	33	17	and	and	CCONJ
spir-14066	33	18	continues	continue	VERB
spir-14066	33	19	to	to	PART
spir-14066	33	20	carry	carry	VERB
spir-14066	33	21	forward	forward	ADV
spir-14066	33	22	that	that	SCONJ
spir-14066	33	23	theoretical	theoretical	ADJ
spir-14066	33	24	complexity	complexity	NOUN
spir-14066	33	25	as	as	ADV
spir-14066	33	26	well	well	ADV
spir-14066	33	27	as	as	ADP
spir-14066	33	28	the	the	DET
spir-14066	33	29	centeredness	centeredness	NOUN
spir-14066	33	30	on	on	ADP
spir-14066	33	31	data	datum	NOUN
spir-14066	33	32	ethics	ethic	NOUN
spir-14066	33	33	and	and	CCONJ
spir-14066	33	34	public	public	ADJ
spir-14066	33	35	good	good	NOUN
spir-14066	33	36	.	.	PUNCT
spir-14066	34	1	industry	industry	NOUN
spir-14066	34	2	research	research	NOUN
spir-14066	34	3	experience	experience	NOUN
spir-14066	34	4	offers	offer	VERB
spir-14066	34	5	insight	insight	NOUN
spir-14066	34	6	into	into	ADP
spir-14066	34	7	how	how	SCONJ
spir-14066	34	8	industry	industry	NOUN
spir-14066	34	9	might	might	AUX
spir-14066	34	10	be	be	AUX
spir-14066	34	11	studied	study	VERB
spir-14066	34	12	in	in	ADP
spir-14066	34	13	kind	kind	NOUN
spir-14066	34	14	.	.	PUNCT
spir-14066	35	1	likewise	likewise	ADV
spir-14066	35	2	,	,	PUNCT
spir-14066	35	3	it	it	PRON
spir-14066	35	4	is	be	AUX
spir-14066	35	5	vital	vital	ADJ
spir-14066	35	6	to	to	PART
spir-14066	35	7	facilitate	facilitate	VERB
spir-14066	35	8	spaces	space	NOUN
spir-14066	35	9	,	,	PUNCT
spir-14066	35	10	like	like	ADP
spir-14066	35	11	aoir	aoir	NOUN
spir-14066	35	12	,	,	PUNCT
spir-14066	35	13	for	for	SCONJ
spir-14066	35	14	industry	industry	NOUN
spir-14066	35	15	researchers	researcher	NOUN
spir-14066	35	16	to	to	PART
spir-14066	35	17	loop	loop	VERB
spir-14066	35	18	back	back	ADV
spir-14066	35	19	into	into	ADP
spir-14066	35	20	scholarly	scholarly	ADJ
spir-14066	35	21	discourse	discourse	NOUN
spir-14066	35	22	,	,	PUNCT
spir-14066	35	23	to	to	PART
spir-14066	35	24	mutually	mutually	ADV
spir-14066	35	25	enrich	enrich	VERB
spir-14066	35	26	the	the	DET
spir-14066	35	27	practices	practice	NOUN
spir-14066	35	28	in	in	ADP
spir-14066	35	29	both	both	DET
spir-14066	35	30	spaces	space	NOUN
spir-14066	35	31	.	.	PUNCT
spir-14066	36	1	references	reference	NOUN
spir-14066	36	2	o'reilly	o'reilly	PROPN
spir-14066	36	3	,	,	PUNCT
spir-14066	36	4	k.	k.	PROPN
spir-14066	36	5	(	(	PUNCT
spir-14066	36	6	2009	2009	NUM
spir-14066	36	7	)	)	PUNCT
spir-14066	36	8	.	.	PUNCT
spir-14066	37	1	key	key	ADJ
spir-14066	37	2	concepts	concept	NOUN
spir-14066	37	3	in	in	ADP
spir-14066	37	4	ethnography	ethnography	NOUN
spir-14066	37	5	.	.	PUNCT
spir-14066	38	1	sage	sage	NOUN
spir-14066	38	2	publications	publications	PROPN
spir-14066	38	3	ltd	ltd	PROPN
spir-14066	38	4	,	,	PUNCT
spir-14066	38	5	https://doi.org/10.4135/9781446268308	https://doi.org/10.4135/9781446268308	ADP
spir-14066	38	6	swain	swain	PROPN
spir-14066	38	7	,	,	PUNCT
spir-14066	38	8	j.	j.	PROPN
spir-14066	38	9	,	,	PUNCT
spir-14066	38	10	&	&	CCONJ
spir-14066	38	11	king	king	PROPN
spir-14066	38	12	,	,	PUNCT
spir-14066	38	13	b.	b.	PROPN
spir-14066	38	14	(	(	PUNCT
spir-14066	38	15	2022	2022	NUM
spir-14066	38	16	)	)	PUNCT
spir-14066	38	17	.	.	PUNCT
spir-14066	39	1	using	use	VERB
spir-14066	39	2	informal	informal	ADJ
spir-14066	39	3	conversations	conversation	NOUN
spir-14066	39	4	in	in	ADP
spir-14066	39	5	qualitative	qualitative	ADJ
spir-14066	39	6	research	research	NOUN
spir-14066	39	7	.	.	PUNCT
spir-14066	40	1	international	international	ADJ
spir-14066	40	2	journal	journal	NOUN
spir-14066	40	3	of	of	ADP
spir-14066	40	4	qualitative	qualitative	ADJ
spir-14066	40	5	methods	method	NOUN
spir-14066	40	6	,	,	PUNCT
spir-14066	40	7	21	21	NUM
spir-14066	40	8	.	.	PUNCT
spir-14066	41	1	markham	markham	PROPN
spir-14066	41	2	,	,	PUNCT
spir-14066	41	3	a.	a.	PROPN
spir-14066	41	4	,	,	PUNCT
spir-14066	41	5	&	&	CCONJ
spir-14066	41	6	buchanan	buchanan	PROPN
spir-14066	41	7	,	,	PUNCT
spir-14066	41	8	e.	e.	PROPN
spir-14066	41	9	(	(	PUNCT
spir-14066	41	10	2017	2017	NUM
spir-14066	41	11	)	)	PUNCT
spir-14066	41	12	.	.	PUNCT
spir-14066	42	1	research	research	NOUN
spir-14066	42	2	ethics	ethic	NOUN
spir-14066	42	3	in	in	ADP
spir-14066	42	4	context	context	NOUN
spir-14066	42	5	:	:	PUNCT
spir-14066	42	6	decision	decision	NOUN
spir-14066	42	7	-	-	PUNCT
spir-14066	42	8	making	making	NOUN
spir-14066	42	9	in	in	ADP
spir-14066	42	10	digital	digital	ADJ
spir-14066	42	11	research	research	NOUN
spir-14066	42	12	.	.	PUNCT
spir-14066	43	1	in	in	ADP
spir-14066	43	2	m.	m.	NOUN
spir-14066	43	3	t.	t.	PROPN
spir-14066	43	4	schäfer	schäfer	PROPN
spir-14066	43	5	&	&	CCONJ
spir-14066	43	6	k.	k.	PROPN
spir-14066	43	7	van	van	PROPN
spir-14066	43	8	es	es	PROPN
spir-14066	43	9	(	(	PUNCT
spir-14066	43	10	eds	ed	NOUN
spir-14066	43	11	.	.	PUNCT
spir-14066	43	12	)	)	PUNCT
spir-14066	43	13	,	,	PUNCT
spir-14066	43	14	the	the	DET
spir-14066	43	15	datafied	datafied	ADJ
spir-14066	43	16	society	society	NOUN
spir-14066	43	17	:	:	PUNCT
spir-14066	43	18	studying	study	VERB
spir-14066	43	19	culture	culture	NOUN
spir-14066	43	20	through	through	ADP
spir-14066	43	21	data	datum	NOUN
spir-14066	43	22	(	(	PUNCT
spir-14066	43	23	pp	pp	ADJ
spir-14066	43	24	.	.	PUNCT
spir-14066	44	1	201–210	201–210	NUM
spir-14066	44	2	)	)	PUNCT
spir-14066	44	3	.	.	PUNCT
spir-14066	45	1	amsterdam	amsterdam	PROPN
spir-14066	45	2	university	university	PROPN
spir-14066	45	3	press	press	NOUN
spir-14066	45	4	.	.	PUNCT
spir-14066	46	1	http://www.jstor.org/stable/j.ctt1v2xsqn.19	http://www.jstor.org/stable/j.ctt1v2xsqn.19	PROPN
spir-14066	46	2	bhandari	bhandari	PROPN
spir-14066	46	3	,	,	PUNCT
spir-14066	46	4	p.	p.	NOUN
spir-14066	46	5	(	(	PUNCT
spir-14066	46	6	2023	2023	NUM
spir-14066	46	7	,	,	PUNCT
spir-14066	46	8	june	june	PROPN
spir-14066	46	9	22	22	NUM
spir-14066	46	10	)	)	PUNCT
spir-14066	46	11	.	.	PUNCT
spir-14066	47	1	triangulation	triangulation	NOUN
spir-14066	47	2	in	in	ADP
spir-14066	47	3	research	research	NOUN
spir-14066	47	4	|	|	ADV
spir-14066	47	5	guide	guide	NOUN
spir-14066	47	6	,	,	PUNCT
spir-14066	47	7	types	type	NOUN
spir-14066	47	8	,	,	PUNCT
spir-14066	47	9	examples	example	NOUN
spir-14066	47	10	.	.	PUNCT
spir-14066	48	1	scribbr	scribbr	PROPN
spir-14066	48	2	.	.	PUNCT
spir-14066	49	1	https://www.scribbr.com/methodology/triangulation/	https://www.scribbr.com/methodology/triangulation/	PROPN
spir-14066	49	2	https://doi.org/10.4135/9781446268308	https://doi.org/10.4135/9781446268308	ADP
spir-14066	49	3	https://www.scribbr.com/methodology/triangulation/	https://www.scribbr.com/methodology/triangulation/	PROPN