id	sid	tid	token	lemma	pos
spir-14075	1	1	selected	select	VERB
spir-14075	1	2	papers	paper	NOUN
spir-14075	1	3	of	of	ADP
spir-14075	1	4	#	#	SYM
spir-14075	1	5	aoir2024	aoir2024	PROPN
spir-14075	1	6	:	:	PUNCT
spir-14075	1	7	the	the	DET
spir-14075	1	8	25th	25th	ADJ
spir-14075	1	9	annual	annual	ADJ
spir-14075	1	10	conference	conference	NOUN
spir-14075	1	11	of	of	ADP
spir-14075	1	12	the	the	DET
spir-14075	1	13	association	association	NOUN
spir-14075	1	14	of	of	ADP
spir-14075	1	15	internet	internet	NOUN
spir-14075	1	16	researchers	researcher	NOUN
spir-14075	1	17	sheffield	sheffield	PROPN
spir-14075	1	18	,	,	PUNCT
spir-14075	1	19	uk	uk	PROPN
spir-14075	1	20	/	/	SYM
spir-14075	1	21	30	30	NUM
spir-14075	1	22	oct	oct	NOUN
spir-14075	1	23	2	2	NUM
spir-14075	1	24	nov	nov	PROPN
spir-14075	1	25	2024	2024	NUM
spir-14075	1	26	suggested	suggest	VERB
spir-14075	1	27	citation	citation	NOUN
spir-14075	1	28	(	(	PUNCT
spir-14075	1	29	apa	apa	PROPN
spir-14075	1	30	):	):	PUNCT
spir-14075	1	31	walton	walton	PROPN
spir-14075	1	32	,	,	PUNCT
spir-14075	1	33	m.	m.	NOUN
spir-14075	1	34	&	&	CCONJ
spir-14075	1	35	aderibigbe	aderibigbe	PROPN
spir-14075	1	36	,	,	PUNCT
spir-14075	1	37	d.	d.	PROPN
spir-14075	1	38	(	(	PUNCT
spir-14075	1	39	2024	2024	NUM
spir-14075	1	40	,	,	PUNCT
spir-14075	1	41	october	october	PROPN
spir-14075	1	42	)	)	PUNCT
spir-14075	1	43	.	.	PUNCT
spir-14075	2	1	hairy	hairy	ADJ
spir-14075	2	2	industries	industry	NOUN
spir-14075	2	3	the	the	DET
spir-14075	2	4	politics	politic	NOUN
spir-14075	2	5	of	of	ADP
spir-14075	2	6	advertising	advertising	NOUN
spir-14075	2	7	hair	hair	NOUN
spir-14075	2	8	products	product	NOUN
spir-14075	2	9	and	and	CCONJ
spir-14075	2	10	services	service	NOUN
spir-14075	2	11	to	to	ADP
spir-14075	2	12	south	south	ADJ
spir-14075	2	13	africans	africans	PROPN
spir-14075	2	14	on	on	ADP
spir-14075	2	15	facebook	facebook	PROPN
spir-14075	2	16	and	and	CCONJ
spir-14075	2	17	instagram	instagram	PROPN
spir-14075	2	18	.	.	PUNCT
spir-14075	3	1	paper	paper	PROPN
spir-14075	3	2	presented	present	VERB
spir-14075	3	3	at	at	ADP
spir-14075	3	4	aoir2024	aoir2024	PROPN
spir-14075	3	5	:	:	PUNCT
spir-14075	3	6	the	the	DET
spir-14075	3	7	25th	25th	ADJ
spir-14075	3	8	annual	annual	ADJ
spir-14075	3	9	conference	conference	NOUN
spir-14075	3	10	of	of	ADP
spir-14075	3	11	the	the	DET
spir-14075	3	12	association	association	NOUN
spir-14075	3	13	of	of	ADP
spir-14075	3	14	internet	internet	NOUN
spir-14075	3	15	researchers	researcher	NOUN
spir-14075	3	16	.	.	PUNCT
spir-14075	4	1	sheffield	sheffield	PROPN
spir-14075	4	2	,	,	PUNCT
spir-14075	4	3	uk	uk	PROPN
spir-14075	4	4	:	:	PUNCT
spir-14075	4	5	aoir	aoir	NOUN
spir-14075	4	6	.	.	PUNCT
spir-14075	4	7	retrieved	retrieve	VERB
spir-14075	4	8	from	from	ADP
spir-14075	4	9	http://spir.aoir.org	http://spir.aoir.org	ADJ
spir-14075	4	10	.	.	PUNCT
spir-14075	5	1	hairy	hairy	ADJ
spir-14075	5	2	industries	industry	NOUN
spir-14075	5	3	:	:	PUNCT
spir-14075	5	4	the	the	DET
spir-14075	5	5	politics	politic	NOUN
spir-14075	5	6	of	of	ADP
spir-14075	5	7	advertising	advertising	NOUN
spir-14075	5	8	hair	hair	NOUN
spir-14075	5	9	products	product	NOUN
spir-14075	5	10	and	and	CCONJ
spir-14075	5	11	services	service	NOUN
spir-14075	5	12	to	to	ADP
spir-14075	5	13	south	south	PROPN
spir-14075	5	14	africa	africa	PROPN
spir-14075	5	15	on	on	ADP
spir-14075	5	16	facebook	facebook	PROPN
spir-14075	5	17	and	and	CCONJ
spir-14075	5	18	instagram	instagram	PROPN
spir-14075	5	19	marion	marion	PROPN
spir-14075	5	20	walton	walton	PROPN
spir-14075	5	21	marion.walton@uct.ac.za	marion.walton@uct.ac.za	PROPN
spir-14075	5	22	deborah	deborah	PROPN
spir-14075	5	23	aderibigbe	aderibigbe	NOUN
spir-14075	5	24	adrire001@myuct.ac.za	adrire001@myuct.ac.za	NOUN
spir-14075	5	25	introduction	introduction	NOUN
spir-14075	5	26	in	in	ADP
spir-14075	5	27	the	the	DET
spir-14075	5	28	white	white	ADJ
spir-14075	5	29	supremacist	supremacist	ADJ
spir-14075	5	30	discourses	discourse	NOUN
spir-14075	5	31	of	of	ADP
spir-14075	5	32	apartheid	apartheid	PROPN
spir-14075	5	33	south	south	PROPN
spir-14075	5	34	africa	africa	PROPN
spir-14075	5	35	(	(	PUNCT
spir-14075	5	36	sa	sa	PROPN
spir-14075	5	37	)	)	PUNCT
spir-14075	5	38	,	,	PUNCT
spir-14075	5	39	hair	hair	NOUN
spir-14075	5	40	was	be	AUX
spir-14075	5	41	a	a	DET
spir-14075	5	42	key	key	ADJ
spir-14075	5	43	signifier	signifier	NOUN
spir-14075	5	44	of	of	ADP
spir-14075	5	45	race	race	NOUN
spir-14075	5	46	.	.	PUNCT
spir-14075	6	1	local	local	ADJ
spir-14075	6	2	media	medium	NOUN
spir-14075	6	3	industries	industry	NOUN
spir-14075	6	4	still	still	ADV
spir-14075	6	5	encourage	encourage	VERB
spir-14075	6	6	black	black	ADJ
spir-14075	6	7	african	african	ADJ
spir-14075	6	8	readers	reader	NOUN
spir-14075	6	9	to	to	PART
spir-14075	6	10	“	"	PUNCT
spir-14075	6	11	aspire	aspire	VERB
spir-14075	6	12	to	to	ADP
spir-14075	6	13	whiteness	whiteness	NOUN
spir-14075	6	14	as	as	ADP
spir-14075	6	15	a	a	DET
spir-14075	6	16	social	social	ADJ
spir-14075	6	17	and	and	CCONJ
spir-14075	6	18	aesthetic	aesthetic	ADJ
spir-14075	6	19	category	category	NOUN
spir-14075	6	20	”	"	PUNCT
spir-14075	6	21	(	(	PUNCT
spir-14075	6	22	pilane	pilane	ADJ
spir-14075	6	23	,	,	PUNCT
spir-14075	6	24	&	&	CCONJ
spir-14075	6	25	iqani	iqani	NOUN
spir-14075	6	26	,	,	PUNCT
spir-14075	6	27	2022	2022	NUM
spir-14075	6	28	)	)	PUNCT
spir-14075	6	29	and	and	CCONJ
spir-14075	6	30	to	to	PART
spir-14075	6	31	idealise	idealise	VERB
spir-14075	6	32	long	long	ADV
spir-14075	6	33	,	,	PUNCT
spir-14075	6	34	straight	straight	ADJ
spir-14075	6	35	hair	hair	NOUN
spir-14075	6	36	in	in	ADP
spir-14075	6	37	particular	particular	ADJ
spir-14075	6	38	(	(	PUNCT
spir-14075	6	39	madlela	madlela	NOUN
spir-14075	6	40	,	,	PUNCT
spir-14075	6	41	2018	2018	NUM
spir-14075	6	42	)	)	PUNCT
spir-14075	6	43	,	,	PUNCT
spir-14075	6	44	all	all	DET
spir-14075	6	45	the	the	DET
spir-14075	6	46	while	while	NOUN
spir-14075	6	47	promoting	promote	VERB
spir-14075	6	48	products	product	NOUN
spir-14075	6	49	that	that	PRON
spir-14075	6	50	alter	alter	VERB
spir-14075	6	51	hair	hair	NOUN
spir-14075	6	52	dramatically	dramatically	ADV
spir-14075	6	53	and	and	CCONJ
spir-14075	6	54	possibly	possibly	ADV
spir-14075	6	55	harmfully	harmfully	ADV
spir-14075	6	56	(	(	PUNCT
spir-14075	6	57	spector	spector	NOUN
spir-14075	6	58	et	et	PROPN
spir-14075	6	59	al	al	PROPN
spir-14075	6	60	.	.	PROPN
spir-14075	6	61	,	,	PUNCT
spir-14075	6	62	2023	2023	NUM
spir-14075	6	63	)	)	PUNCT
spir-14075	6	64	.	.	PUNCT
spir-14075	7	1	globally	globally	ADV
spir-14075	7	2	,	,	PUNCT
spir-14075	7	3	black	black	ADJ
spir-14075	7	4	antiracist	antiracist	NOUN
spir-14075	7	5	activists	activist	NOUN
spir-14075	7	6	have	have	AUX
spir-14075	7	7	challenged	challenge	VERB
spir-14075	7	8	these	these	DET
spir-14075	7	9	hegemonies	hegemony	NOUN
spir-14075	7	10	(	(	PUNCT
spir-14075	7	11	tate	tate	PROPN
spir-14075	7	12	,	,	PUNCT
spir-14075	7	13	2007	2007	NUM
spir-14075	7	14	;	;	PUNCT
spir-14075	7	15	sobande	sobande	NOUN
spir-14075	7	16	,	,	PUNCT
spir-14075	7	17	2020	2020	NUM
spir-14075	7	18	)	)	PUNCT
spir-14075	7	19	including	include	VERB
spir-14075	7	20	in	in	ADP
spir-14075	7	21	south	south	PROPN
spir-14075	7	22	africa	africa	PROPN
spir-14075	7	23	,	,	PUNCT
spir-14075	7	24	where	where	SCONJ
spir-14075	7	25	stores	store	NOUN
spir-14075	7	26	were	be	AUX
spir-14075	7	27	forced	force	VERB
spir-14075	7	28	to	to	PART
spir-14075	7	29	close	close	VERB
spir-14075	7	30	and	and	CCONJ
spir-14075	7	31	unilever	unilever	PROPN
spir-14075	7	32	’s	’s	PART
spir-14075	7	33	tresemmé	tresemmé	ADJ
spir-14075	7	34	products	product	NOUN
spir-14075	7	35	were	be	AUX
spir-14075	7	36	removed	remove	VERB
spir-14075	7	37	from	from	ADP
spir-14075	7	38	shelves	shelf	NOUN
spir-14075	7	39	after	after	ADP
spir-14075	7	40	an	an	DET
spir-14075	7	41	outcry	outcry	NOUN
spir-14075	7	42	about	about	ADP
spir-14075	7	43	a	a	DET
spir-14075	7	44	racist	racist	ADJ
spir-14075	7	45	advertising	advertising	NOUN
spir-14075	7	46	campaign	campaign	NOUN
spir-14075	7	47	(	(	PUNCT
spir-14075	7	48	“	"	PUNCT
spir-14075	7	49	tresemmé	tresemmé	NOUN
spir-14075	7	50	,	,	PUNCT
spir-14075	7	51	”	"	PUNCT
spir-14075	7	52	2020	2020	NUM
spir-14075	7	53	)	)	PUNCT
spir-14075	7	54	.	.	PUNCT
spir-14075	8	1	women	woman	NOUN
spir-14075	8	2	’s	’s	PART
spir-14075	8	3	hair	hair	NOUN
spir-14075	8	4	routines	routine	NOUN
spir-14075	8	5	can	can	AUX
spir-14075	8	6	involve	involve	VERB
spir-14075	8	7	considerable	considerable	ADJ
spir-14075	8	8	expense	expense	NOUN
spir-14075	8	9	and	and	CCONJ
spir-14075	8	10	aesthetic	aesthetic	ADJ
spir-14075	8	11	labour	labour	NOUN
spir-14075	8	12	(	(	PUNCT
spir-14075	8	13	elias	elias	PROPN
spir-14075	8	14	et	et	PROPN
spir-14075	8	15	al	al	PROPN
spir-14075	8	16	.	.	PROPN
spir-14075	8	17	,	,	PUNCT
spir-14075	8	18	2017	2017	NUM
spir-14075	8	19	)	)	PUNCT
spir-14075	8	20	,	,	PUNCT
spir-14075	8	21	and	and	CCONJ
spir-14075	8	22	this	this	PRON
spir-14075	8	23	is	be	AUX
spir-14075	8	24	particularly	particularly	ADV
spir-14075	8	25	so	so	ADV
spir-14075	8	26	for	for	ADP
spir-14075	8	27	many	many	ADJ
spir-14075	8	28	women	woman	NOUN
spir-14075	8	29	of	of	ADP
spir-14075	8	30	colour	colour	NOUN
spir-14075	8	31	(	(	PUNCT
spir-14075	8	32	woc	woc	NOUN
spir-14075	8	33	)	)	PUNCT
spir-14075	8	34	.	.	PUNCT
spir-14075	9	1	nonetheless	nonetheless	ADV
spir-14075	9	2	,	,	PUNCT
spir-14075	9	3	informal	informal	ADJ
spir-14075	9	4	skill	skill	NOUN
spir-14075	9	5	development	development	NOUN
spir-14075	9	6	and	and	CCONJ
spir-14075	9	7	formal	formal	ADJ
spir-14075	9	8	work	work	NOUN
spir-14075	9	9	in	in	ADP
spir-14075	9	10	hair	hair	NOUN
spir-14075	9	11	and	and	CCONJ
spir-14075	9	12	beauty	beauty	NOUN
spir-14075	9	13	industries	industry	NOUN
spir-14075	9	14	are	be	AUX
spir-14075	9	15	also	also	ADV
spir-14075	9	16	vital	vital	ADJ
spir-14075	9	17	to	to	ADP
spir-14075	9	18	many	many	ADJ
spir-14075	9	19	women	woman	NOUN
spir-14075	9	20	’s	’s	PART
spir-14075	9	21	livelihoods	livelihood	NOUN
spir-14075	9	22	and	and	CCONJ
spir-14075	9	23	self	self	NOUN
spir-14075	9	24	-	-	PUNCT
spir-14075	9	25	expression	expression	NOUN
spir-14075	9	26	.	.	PUNCT
spir-14075	10	1	this	this	DET
spir-14075	10	2	paper	paper	NOUN
spir-14075	10	3	shows	show	VERB
spir-14075	10	4	how	how	SCONJ
spir-14075	10	5	minor	minor	ADJ
spir-14075	10	6	brands	brand	NOUN
spir-14075	10	7	,	,	PUNCT
spir-14075	10	8	small	small	ADJ
spir-14075	10	9	businesses	business	NOUN
spir-14075	10	10	and	and	CCONJ
spir-14075	10	11	micro	micro	NOUN
spir-14075	10	12	-	-	NOUN
spir-14075	10	13	entrepreneurs	entrepreneur	NOUN
spir-14075	10	14	in	in	ADP
spir-14075	10	15	sa	sa	PROPN
spir-14075	10	16	use	use	NOUN
spir-14075	10	17	targeted	target	VERB
spir-14075	10	18	ads	ad	NOUN
spir-14075	10	19	on	on	ADP
spir-14075	10	20	meta	meta	PROPN
spir-14075	10	21	platforms	platform	NOUN
spir-14075	10	22	(	(	PUNCT
spir-14075	10	23	primarily	primarily	ADV
spir-14075	10	24	facebook	facebook	NOUN
spir-14075	10	25	and	and	CCONJ
spir-14075	10	26	instagram	instagram	PROPN
spir-14075	10	27	)	)	PUNCT
spir-14075	10	28	to	to	PART
spir-14075	10	29	promote	promote	VERB
spir-14075	10	30	their	their	PRON
spir-14075	10	31	products	product	NOUN
spir-14075	10	32	and	and	CCONJ
spir-14075	10	33	services	service	NOUN
spir-14075	10	34	in	in	ADP
spir-14075	10	35	the	the	DET
spir-14075	10	36	hair	hair	NOUN
spir-14075	10	37	and	and	CCONJ
spir-14075	10	38	beauty	beauty	NOUN
spir-14075	10	39	industries	industry	NOUN
spir-14075	10	40	.	.	PUNCT
spir-14075	11	1	in	in	ADP
spir-14075	11	2	a	a	DET
spir-14075	11	3	gesture	gesture	NOUN
spir-14075	11	4	towards	towards	ADP
spir-14075	11	5	accountability	accountability	NOUN
spir-14075	11	6	,	,	PUNCT
spir-14075	11	7	the	the	DET
spir-14075	11	8	facebook	facebook	NOUN
spir-14075	11	9	ad	ad	NOUN
spir-14075	11	10	library	library	NOUN
spir-14075	11	11	was	be	AUX
spir-14075	11	12	set	set	VERB
spir-14075	11	13	up	up	ADP
spir-14075	11	14	to	to	ADP
spir-14075	11	15	archive	archive	NOUN
spir-14075	11	16	political	political	ADJ
spir-14075	11	17	ads	ad	NOUN
spir-14075	11	18	posted	post	VERB
spir-14075	11	19	to	to	ADP
spir-14075	11	20	meta	meta	VERB
spir-14075	11	21	platforms	platform	NOUN
spir-14075	11	22	(	(	PUNCT
spir-14075	11	23	leerssen	leerssen	VERB
spir-14075	11	24	,	,	PUNCT
spir-14075	11	25	et	et	NOUN
spir-14075	11	26	al	al	PROPN
spir-14075	11	27	2023:1394	2023:1394	NUM
spir-14075	11	28	)	)	PUNCT
spir-14075	11	29	.	.	PUNCT
spir-14075	12	1	commercial	commercial	ADJ
spir-14075	12	2	ads	ad	NOUN
spir-14075	12	3	for	for	ADP
spir-14075	12	4	hair	hair	NOUN
spir-14075	12	5	products	product	NOUN
spir-14075	12	6	are	be	AUX
spir-14075	12	7	not	not	PART
spir-14075	12	8	considered	consider	VERB
spir-14075	12	9	a	a	DET
spir-14075	12	10	“	"	PUNCT
spir-14075	12	11	political	political	ADJ
spir-14075	12	12	issue	issue	NOUN
spir-14075	12	13	”	"	PUNCT
spir-14075	12	14	and	and	CCONJ
spir-14075	12	15	thus	thus	ADV
spir-14075	12	16	they	they	PRON
spir-14075	12	17	are	be	AUX
spir-14075	12	18	not	not	PART
spir-14075	12	19	archived	archive	VERB
spir-14075	12	20	or	or	CCONJ
spir-14075	12	21	accessible	accessible	ADJ
spir-14075	12	22	via	via	ADP
spir-14075	12	23	the	the	DET
spir-14075	12	24	meta	meta	ADJ
spir-14075	12	25	api	api	NOUN
spir-14075	12	26	,	,	PUNCT
spir-14075	12	27	but	but	CCONJ
spir-14075	12	28	they	they	PRON
spir-14075	12	29	are	be	AUX
spir-14075	12	30	briefly	briefly	ADV
spir-14075	12	31	available	available	ADJ
spir-14075	12	32	in	in	ADP
spir-14075	12	33	the	the	DET
spir-14075	12	34	library	library	NOUN
spir-14075	12	35	while	while	SCONJ
spir-14075	12	36	active	active	ADJ
spir-14075	12	37	on	on	ADP
spir-14075	12	38	university	university	PROPN
spir-14075	12	39	of	of	ADP
spir-14075	12	40	cape	cape	PROPN
spir-14075	12	41	town	town	PROPN
spir-14075	12	42	university	university	PROPN
spir-14075	12	43	of	of	ADP
spir-14075	12	44	cape	cape	PROPN
spir-14075	12	45	town	town	NOUN
spir-14075	12	46	meta	meta	PROPN
spir-14075	12	47	platforms	platform	NOUN
spir-14075	12	48	.	.	PUNCT
spir-14075	13	1	our	our	PRON
spir-14075	13	2	aim	aim	NOUN
spir-14075	13	3	was	be	AUX
spir-14075	13	4	to	to	PART
spir-14075	13	5	collect	collect	VERB
spir-14075	13	6	a	a	DET
spir-14075	13	7	sample	sample	NOUN
spir-14075	13	8	of	of	ADP
spir-14075	13	9	active	active	ADJ
spir-14075	13	10	campaigns	campaign	NOUN
spir-14075	13	11	over	over	ADP
spir-14075	13	12	a	a	DET
spir-14075	13	13	period	period	NOUN
spir-14075	13	14	of	of	ADP
spir-14075	13	15	time	time	NOUN
spir-14075	13	16	to	to	PART
spir-14075	13	17	document	document	VERB
spir-14075	13	18	sa	sa	NOUN
spir-14075	13	19	-	-	PUNCT
spir-14075	13	20	targeted	target	VERB
spir-14075	13	21	racialised	racialised	ADJ
spir-14075	13	22	messaging	messaging	NOUN
spir-14075	13	23	about	about	ADP
spir-14075	13	24	hair	hair	NOUN
spir-14075	13	25	on	on	ADP
spir-14075	13	26	meta	meta	ADJ
spir-14075	13	27	platforms	platform	NOUN
spir-14075	13	28	.	.	PUNCT
spir-14075	14	1	we	we	PRON
spir-14075	14	2	sought	seek	VERB
spir-14075	14	3	to	to	PART
spir-14075	14	4	explore	explore	VERB
spir-14075	14	5	(	(	PUNCT
spir-14075	14	6	1	1	X
spir-14075	14	7	)	)	PUNCT
spir-14075	14	8	the	the	DET
spir-14075	14	9	range	range	NOUN
spir-14075	14	10	of	of	ADP
spir-14075	14	11	adverts	advert	NOUN
spir-14075	14	12	available	available	ADJ
spir-14075	14	13	via	via	ADP
spir-14075	14	14	the	the	DET
spir-14075	14	15	facebook	facebook	PROPN
spir-14075	14	16	ad	ad	NOUN
spir-14075	14	17	library	library	NOUN
spir-14075	14	18	matching	match	VERB
spir-14075	14	19	the	the	DET
spir-14075	14	20	keyword	keyword	NOUN
spir-14075	14	21	“	"	PUNCT
spir-14075	14	22	hair	hair	NOUN
spir-14075	14	23	”	"	PUNCT
spir-14075	14	24	and	and	CCONJ
spir-14075	14	25	which	which	PRON
spir-14075	14	26	targeted	target	VERB
spir-14075	14	27	facebook	facebook	NOUN
spir-14075	14	28	users	user	NOUN
spir-14075	14	29	in	in	ADP
spir-14075	14	30	sa	sa	PROPN
spir-14075	14	31	(	(	PUNCT
spir-14075	14	32	2	2	X
spir-14075	14	33	)	)	PUNCT
spir-14075	14	34	how	how	SCONJ
spir-14075	14	35	the	the	DET
spir-14075	14	36	visual	visual	ADJ
spir-14075	14	37	messaging	messaging	NOUN
spir-14075	14	38	of	of	ADP
spir-14075	14	39	these	these	DET
spir-14075	14	40	adverts	advert	NOUN
spir-14075	14	41	represented	represent	VERB
spir-14075	14	42	anticipated	anticipate	VERB
spir-14075	14	43	consumers	consumer	NOUN
spir-14075	14	44	and	and	CCONJ
spir-14075	14	45	their	their	PRON
spir-14075	14	46	hair	hair	NOUN
spir-14075	14	47	,	,	PUNCT
spir-14075	14	48	and	and	CCONJ
spir-14075	14	49	(	(	PUNCT
spir-14075	14	50	3	3	X
spir-14075	14	51	)	)	PUNCT
spir-14075	14	52	what	what	PRON
spir-14075	14	53	such	such	ADJ
spir-14075	14	54	messaging	messaging	NOUN
spir-14075	14	55	might	might	AUX
spir-14075	14	56	suggest	suggest	VERB
spir-14075	14	57	about	about	ADP
spir-14075	14	58	micro	micro	VERB
spir-14075	14	59	-	-	ADJ
spir-14075	14	60	targeting	targeting	ADJ
spir-14075	14	61	practices	practice	NOUN
spir-14075	14	62	in	in	ADP
spir-14075	14	63	the	the	DET
spir-14075	14	64	industry	industry	NOUN
spir-14075	14	65	.	.	PUNCT
spir-14075	15	1	methodology	methodology	PROPN
spir-14075	15	2	a	a	DET
spir-14075	15	3	script	script	NOUN
spir-14075	15	4	was	be	AUX
spir-14075	15	5	used	use	VERB
spir-14075	15	6	to	to	PART
spir-14075	15	7	search	search	VERB
spir-14075	15	8	the	the	DET
spir-14075	15	9	facebook	facebook	NOUN
spir-14075	15	10	ad	ad	NOUN
spir-14075	15	11	library	library	NOUN
spir-14075	15	12	using	use	VERB
spir-14075	15	13	the	the	DET
spir-14075	15	14	query	query	NOUN
spir-14075	15	15	“	"	PUNCT
spir-14075	15	16	hair	hair	NOUN
spir-14075	15	17	”	"	PUNCT
spir-14075	15	18	and	and	CCONJ
spir-14075	15	19	restricting	restrict	VERB
spir-14075	15	20	results	result	NOUN
spir-14075	15	21	to	to	ADP
spir-14075	15	22	sa	sa	VERB
spir-14075	15	23	-	-	PUNCT
spir-14075	15	24	targeted	target	VERB
spir-14075	15	25	posts	post	NOUN
spir-14075	15	26	.	.	PUNCT
spir-14075	16	1	the	the	DET
spir-14075	16	2	resulting	result	VERB
spir-14075	16	3	purposive	purposive	ADJ
spir-14075	16	4	sample	sample	NOUN
spir-14075	16	5	of	of	ADP
spir-14075	16	6	ads	ad	NOUN
spir-14075	16	7	(	(	PUNCT
spir-14075	16	8	n=558	n=558	ADV
spir-14075	16	9	)	)	PUNCT
spir-14075	16	10	included	include	VERB
spir-14075	16	11	126	126	NUM
spir-14075	16	12	unique	unique	ADJ
spir-14075	16	13	images	image	NOUN
spir-14075	16	14	and	and	CCONJ
spir-14075	16	15	85	85	NUM
spir-14075	16	16	unique	unique	ADJ
spir-14075	16	17	video	video	NOUN
spir-14075	16	18	files	file	NOUN
spir-14075	16	19	posted	post	VERB
spir-14075	16	20	to	to	ADP
spir-14075	16	21	meta	meta	VERB
spir-14075	16	22	platforms	platform	NOUN
spir-14075	16	23	over	over	ADP
spir-14075	16	24	a	a	DET
spir-14075	16	25	six	six	NUM
spir-14075	16	26	month	month	NOUN
spir-14075	16	27	period	period	NOUN
spir-14075	16	28	by	by	ADP
spir-14075	16	29	99	99	NUM
spir-14075	16	30	different	different	ADJ
spir-14075	16	31	advertisers	advertiser	NOUN
spir-14075	16	32	.	.	PUNCT
spir-14075	17	1	both	both	PRON
spir-14075	17	2	quantitative	quantitative	ADJ
spir-14075	17	3	and	and	CCONJ
spir-14075	17	4	qualitative	qualitative	ADJ
spir-14075	17	5	multimodal	multimodal	NOUN
spir-14075	17	6	content	content	NOUN
spir-14075	17	7	analysis	analysis	NOUN
spir-14075	17	8	was	be	AUX
spir-14075	17	9	conducted	conduct	VERB
spir-14075	17	10	.	.	PUNCT
spir-14075	18	1	this	this	DET
spir-14075	18	2	paper	paper	NOUN
spir-14075	18	3	presents	present	VERB
spir-14075	18	4	a	a	DET
spir-14075	18	5	visual	visual	ADJ
spir-14075	18	6	content	content	NOUN
spir-14075	18	7	analysis	analysis	NOUN
spir-14075	18	8	of	of	ADP
spir-14075	18	9	posts	post	NOUN
spir-14075	18	10	from	from	ADP
spir-14075	18	11	the	the	DET
spir-14075	18	12	sample	sample	NOUN
spir-14075	18	13	(	(	PUNCT
spir-14075	18	14	n=183	n=183	NUM
spir-14075	18	15	)	)	PUNCT
spir-14075	18	16	which	which	PRON
spir-14075	18	17	included	include	VERB
spir-14075	18	18	images	image	NOUN
spir-14075	18	19	of	of	ADP
spir-14075	18	20	people	people	NOUN
spir-14075	18	21	.	.	PUNCT
spir-14075	19	1	when	when	SCONJ
spir-14075	19	2	possible	possible	ADJ
spir-14075	19	3	,	,	PUNCT
spir-14075	19	4	signifiers	signifier	NOUN
spir-14075	19	5	of	of	ADP
spir-14075	19	6	gender	gender	NOUN
spir-14075	19	7	(	(	PUNCT
spir-14075	19	8	feminine	feminine	ADJ
spir-14075	19	9	,	,	PUNCT
spir-14075	19	10	masculine	masculine	ADJ
spir-14075	19	11	,	,	PUNCT
spir-14075	19	12	multiple	multiple	ADJ
spir-14075	19	13	,	,	PUNCT
spir-14075	19	14	not	not	PART
spir-14075	19	15	coded	code	VERB
spir-14075	19	16	)	)	PUNCT
spir-14075	19	17	were	be	AUX
spir-14075	19	18	coded	code	VERB
spir-14075	19	19	for	for	ADP
spir-14075	19	20	any	any	DET
spir-14075	19	21	models	model	NOUN
spir-14075	19	22	and	and	CCONJ
spir-14075	19	23	influencers	influencer	NOUN
spir-14075	19	24	featured	feature	VERB
spir-14075	19	25	in	in	ADP
spir-14075	19	26	the	the	DET
spir-14075	19	27	images	image	NOUN
spir-14075	19	28	,	,	PUNCT
spir-14075	19	29	along	along	ADP
spir-14075	19	30	with	with	ADP
spir-14075	19	31	a	a	DET
spir-14075	19	32	categorization	categorization	NOUN
spir-14075	19	33	of	of	ADP
spir-14075	19	34	ethnicity	ethnicity	NOUN
spir-14075	19	35	(	(	PUNCT
spir-14075	19	36	bipoc	bipoc	PROPN
spir-14075	19	37	,	,	PUNCT
spir-14075	19	38	white	white	ADJ
spir-14075	19	39	,	,	PUNCT
spir-14075	19	40	multiple	multiple	ADJ
spir-14075	19	41	,	,	PUNCT
spir-14075	19	42	not	not	PART
spir-14075	19	43	coded	code	VERB
spir-14075	19	44	)	)	PUNCT
spir-14075	19	45	as	as	SCONJ
spir-14075	19	46	suggested	suggest	VERB
spir-14075	19	47	by	by	ADP
spir-14075	19	48	the	the	DET
spir-14075	19	49	model	model	NOUN
spir-14075	19	50	or	or	CCONJ
spir-14075	19	51	influencer	influencer	NOUN
spir-14075	19	52	’s	’s	PART
spir-14075	19	53	appearance	appearance	NOUN
spir-14075	19	54	.	.	PUNCT
spir-14075	20	1	hairstyles	hairstyle	NOUN
spir-14075	20	2	were	be	AUX
spir-14075	20	3	coded	code	VERB
spir-14075	20	4	for	for	ADP
spir-14075	20	5	length	length	NOUN
spir-14075	20	6	and	and	CCONJ
spir-14075	20	7	texture	texture	NOUN
spir-14075	20	8	or	or	CCONJ
spir-14075	20	9	styling	styling	NOUN
spir-14075	20	10	.	.	PUNCT
spir-14075	21	1	these	these	DET
spir-14075	21	2	broad	broad	ADJ
spir-14075	21	3	categories	category	NOUN
spir-14075	21	4	were	be	AUX
spir-14075	21	5	used	use	VERB
spir-14075	21	6	for	for	ADP
spir-14075	21	7	intersectional	intersectional	ADJ
spir-14075	21	8	analysis	analysis	NOUN
spir-14075	21	9	,	,	PUNCT
spir-14075	21	10	and	and	CCONJ
spir-14075	21	11	results	result	NOUN
spir-14075	21	12	were	be	AUX
spir-14075	21	13	used	use	VERB
spir-14075	21	14	to	to	PART
spir-14075	21	15	select	select	VERB
spir-14075	21	16	case	case	NOUN
spir-14075	21	17	study	study	NOUN
spir-14075	21	18	campaigns	campaign	NOUN
spir-14075	21	19	for	for	ADP
spir-14075	21	20	in	in	ADP
spir-14075	21	21	-	-	PUNCT
spir-14075	21	22	depth	depth	NOUN
spir-14075	21	23	qualitative	qualitative	ADJ
spir-14075	21	24	analysis	analysis	NOUN
spir-14075	21	25	.	.	PUNCT
spir-14075	22	1	the	the	DET
spir-14075	22	2	long	long	ADJ
spir-14075	22	3	tail	tail	NOUN
spir-14075	22	4	of	of	ADP
spir-14075	22	5	a	a	DET
spir-14075	22	6	hairy	hairy	ADJ
spir-14075	22	7	industry	industry	NOUN
spir-14075	22	8	the	the	DET
spir-14075	22	9	distribution	distribution	NOUN
spir-14075	22	10	of	of	ADP
spir-14075	22	11	advertisements	advertisement	NOUN
spir-14075	22	12	in	in	ADP
spir-14075	22	13	the	the	DET
spir-14075	22	14	sample	sample	NOUN
spir-14075	22	15	followed	follow	VERB
spir-14075	22	16	a	a	DET
spir-14075	22	17	long	long	ADV
spir-14075	22	18	-	-	PUNCT
spir-14075	22	19	tailed	tail	VERB
spir-14075	22	20	distribution	distribution	NOUN
spir-14075	22	21	(	(	PUNCT
spir-14075	22	22	f	f	X
spir-14075	22	23	(	(	PUNCT
spir-14075	22	24	1	1	NUM
spir-14075	22	25	,	,	PUNCT
spir-14075	22	26	15	15	NUM
spir-14075	22	27	)	)	PUNCT
spir-14075	22	28	=	=	SYM
spir-14075	23	1	21.37	21.37	NUM
spir-14075	23	2	,	,	PUNCT
spir-14075	23	3	p	p	X
spir-14075	23	4	<	<	X
spir-14075	23	5	.001	.001	NUM
spir-14075	23	6	)	)	PUNCT
spir-14075	23	7	,	,	PUNCT
spir-14075	23	8	with	with	ADP
spir-14075	23	9	most	most	ADJ
spir-14075	23	10	of	of	ADP
spir-14075	23	11	the	the	DET
spir-14075	23	12	99	99	NUM
spir-14075	23	13	advertisers	advertiser	NOUN
spir-14075	23	14	in	in	ADP
spir-14075	23	15	our	our	PRON
spir-14075	23	16	sample	sample	NOUN
spir-14075	23	17	posting	post	VERB
spir-14075	23	18	only	only	ADV
spir-14075	23	19	one	one	NUM
spir-14075	23	20	or	or	CCONJ
spir-14075	23	21	two	two	NUM
spir-14075	23	22	advertisements	advertisement	NOUN
spir-14075	23	23	.	.	PUNCT
spir-14075	24	1	one	one	NUM
spir-14075	24	2	local	local	ADJ
spir-14075	24	3	"	"	PUNCT
spir-14075	24	4	hair	hair	NOUN
spir-14075	24	5	growth	growth	NOUN
spir-14075	24	6	treatment	treatment	NOUN
spir-14075	24	7	”	"	PUNCT
spir-14075	24	8	brand	brand	NOUN
spir-14075	24	9	(	(	PUNCT
spir-14075	24	10	see	see	VERB
spir-14075	24	11	images	image	NOUN
spir-14075	24	12	1	1	NUM
spir-14075	24	13	and	and	CCONJ
spir-14075	24	14	2	2	NUM
spir-14075	24	15	in	in	ADP
spir-14075	24	16	fig	fig	NOUN
spir-14075	24	17	1	1	NUM
spir-14075	24	18	and	and	CCONJ
spir-14075	24	19	image	image	NOUN
spir-14075	24	20	2	2	NUM
spir-14075	24	21	in	in	ADP
spir-14075	24	22	fig2	fig2	NOUN
spir-14075	24	23	)	)	PUNCT
spir-14075	24	24	was	be	AUX
spir-14075	24	25	responsible	responsible	ADJ
spir-14075	24	26	for	for	ADP
spir-14075	24	27	160	160	NUM
spir-14075	24	28	of	of	ADP
spir-14075	24	29	the	the	DET
spir-14075	24	30	sampled	sample	VERB
spir-14075	24	31	posts	post	NOUN
spir-14075	24	32	and	and	CCONJ
spir-14075	24	33	12	12	NUM
spir-14075	24	34	of	of	ADP
spir-14075	24	35	the	the	DET
spir-14075	24	36	images	image	NOUN
spir-14075	24	37	.	.	PUNCT
spir-14075	25	1	figure	figure	VERB
spir-14075	25	2	1	1	NUM
spir-14075	25	3	:	:	PUNCT
spir-14075	25	4	distribution	distribution	NOUN
spir-14075	25	5	of	of	ADP
spir-14075	25	6	sa	sa	NOUN
spir-14075	25	7	-	-	PUNCT
spir-14075	25	8	targeted	target	VERB
spir-14075	25	9	advertisements	advertisement	NOUN
spir-14075	25	10	(	(	PUNCT
spir-14075	25	11	n=558	n=558	PROPN
spir-14075	25	12	)	)	PUNCT
spir-14075	25	13	featuring	feature	VERB
spir-14075	25	14	the	the	DET
spir-14075	25	15	keyword	keyword	NOUN
spir-14075	25	16	“	"	PUNCT
spir-14075	25	17	hair	hair	NOUN
spir-14075	25	18	”	"	PUNCT
spir-14075	25	19	on	on	ADP
spir-14075	25	20	meta	meta	X
spir-14075	25	21	(	(	PUNCT
spir-14075	25	22	sa	sa	NOUN
spir-14075	25	23	)	)	PUNCT
spir-14075	25	24	’	'	PUNCT
spir-14075	25	25	23-‘24	23-‘24	NUM
spir-14075	25	26	most	most	ADJ
spir-14075	25	27	ads	ad	NOUN
spir-14075	25	28	were	be	AUX
spir-14075	25	29	posted	post	VERB
spir-14075	25	30	by	by	ADP
spir-14075	25	31	smaller	small	ADJ
spir-14075	25	32	,	,	PUNCT
spir-14075	25	33	relatively	relatively	ADV
spir-14075	25	34	unknown	unknown	ADJ
spir-14075	25	35	local	local	ADJ
spir-14075	25	36	brands	brand	NOUN
spir-14075	25	37	,	,	PUNCT
spir-14075	25	38	including	include	VERB
spir-14075	25	39	many	many	ADJ
spir-14075	25	40	individual	individual	ADJ
spir-14075	25	41	hairstylists	hairstylist	NOUN
spir-14075	25	42	,	,	PUNCT
spir-14075	25	43	hair	hair	NOUN
spir-14075	25	44	salons	salon	NOUN
spir-14075	25	45	and	and	CCONJ
spir-14075	25	46	hair	hair	NOUN
spir-14075	25	47	product	product	NOUN
spir-14075	25	48	manufacturers	manufacturer	NOUN
spir-14075	25	49	.	.	PUNCT
spir-14075	26	1	only	only	ADV
spir-14075	26	2	one	one	NUM
spir-14075	26	3	high	high	ADJ
spir-14075	26	4	profile	profile	NOUN
spir-14075	26	5	consumer	consumer	NOUN
spir-14075	26	6	brand	brand	NOUN
spir-14075	26	7	made	make	VERB
spir-14075	26	8	an	an	DET
spir-14075	26	9	appearance	appearance	NOUN
spir-14075	26	10	in	in	ADP
spir-14075	26	11	the	the	DET
spir-14075	26	12	sample	sample	NOUN
spir-14075	26	13	.	.	PUNCT
spir-14075	27	1	visual	visual	ADJ
spir-14075	27	2	analysis	analysis	NOUN
spir-14075	27	3	of	of	ADP
spir-14075	27	4	gender	gender	NOUN
spir-14075	27	5	and	and	CCONJ
spir-14075	27	6	ethnicity	ethnicity	NOUN
spir-14075	27	7	figure	figure	NOUN
spir-14075	27	8	2	2	NUM
spir-14075	27	9	:	:	PUNCT
spir-14075	27	10	most	most	ADJ
spir-14075	27	11	prolific	prolific	ADJ
spir-14075	27	12	campaigns	campaign	NOUN
spir-14075	27	13	featuring	feature	VERB
spir-14075	27	14	woc	woc	PROPN
spir-14075	27	15	content	content	NOUN
spir-14075	27	16	analysis	analysis	NOUN
spir-14075	27	17	showed	show	VERB
spir-14075	27	18	that	that	SCONJ
spir-14075	27	19	photographs	photograph	NOUN
spir-14075	27	20	of	of	ADP
spir-14075	27	21	bipoc	bipoc	NOUN
spir-14075	27	22	women	woman	NOUN
spir-14075	27	23	(	(	PUNCT
spir-14075	27	24	see	see	VERB
spir-14075	27	25	figure	figure	NOUN
spir-14075	27	26	2	2	NUM
spir-14075	27	27	)	)	PUNCT
spir-14075	27	28	appeared	appear	VERB
spir-14075	27	29	in	in	ADP
spir-14075	27	30	almost	almost	ADV
spir-14075	27	31	two	two	NUM
spir-14075	27	32	thirds	third	NOUN
spir-14075	27	33	of	of	ADP
spir-14075	27	34	posts	post	NOUN
spir-14075	27	35	(	(	PUNCT
spir-14075	27	36	62	62	NUM
spir-14075	27	37	%	%	NOUN
spir-14075	27	38	)	)	PUNCT
spir-14075	27	39	making	make	VERB
spir-14075	27	40	this	this	PRON
spir-14075	27	41	the	the	DET
spir-14075	27	42	single	single	ADJ
spir-14075	27	43	largest	large	ADJ
spir-14075	27	44	category	category	NOUN
spir-14075	27	45	of	of	ADP
spir-14075	27	46	posts	post	NOUN
spir-14075	27	47	.	.	PUNCT
spir-14075	28	1	about	about	ADV
spir-14075	28	2	half	half	NOUN
spir-14075	28	3	of	of	ADP
spir-14075	28	4	such	such	ADJ
spir-14075	28	5	posts	post	NOUN
spir-14075	28	6	(	(	PUNCT
spir-14075	28	7	32	32	NUM
spir-14075	28	8	%	%	NOUN
spir-14075	28	9	)	)	PUNCT
spir-14075	28	10	included	include	VERB
spir-14075	28	11	signifiers	signifier	NOUN
spir-14075	28	12	of	of	ADP
spir-14075	28	13	black	black	ADJ
spir-14075	28	14	african	african	ADJ
spir-14075	28	15	identities	identity	NOUN
spir-14075	28	16	,	,	PUNCT
spir-14075	28	17	such	such	ADJ
spir-14075	28	18	as	as	ADP
spir-14075	28	19	highly	highly	ADV
spir-14075	28	20	textured	texture	VERB
spir-14075	28	21	hair	hair	NOUN
spir-14075	28	22	.	.	PUNCT
spir-14075	29	1	figure	figure	VERB
spir-14075	29	2	3	3	NUM
spir-14075	29	3	:	:	PUNCT
spir-14075	29	4	most	most	ADJ
spir-14075	29	5	prolific	prolific	ADJ
spir-14075	29	6	campaigns	campaign	NOUN
spir-14075	29	7	featuring	feature	VERB
spir-14075	29	8	white	white	ADJ
spir-14075	29	9	women	woman	NOUN
spir-14075	29	10	in	in	ADP
spir-14075	29	11	sa	sa	PROPN
spir-14075	29	12	,	,	PUNCT
spir-14075	29	13	white	white	ADJ
spir-14075	29	14	women	woman	NOUN
spir-14075	29	15	are	be	AUX
spir-14075	29	16	a	a	DET
spir-14075	29	17	tiny	tiny	ADJ
spir-14075	29	18	minority	minority	NOUN
spir-14075	29	19	,	,	PUNCT
spir-14075	29	20	but	but	CCONJ
spir-14075	29	21	they	they	PRON
spir-14075	29	22	were	be	AUX
spir-14075	29	23	over	over	ADV
spir-14075	29	24	-	-	PUNCT
spir-14075	29	25	represented	represent	VERB
spir-14075	29	26	in	in	ADP
spir-14075	29	27	our	our	PRON
spir-14075	29	28	sample	sample	NOUN
spir-14075	29	29	(	(	PUNCT
spir-14075	29	30	20	20	NUM
spir-14075	29	31	%	%	NOUN
spir-14075	29	32	,	,	PUNCT
spir-14075	29	33	see	see	VERB
spir-14075	29	34	figure	figure	NOUN
spir-14075	29	35	3	3	NUM
spir-14075	29	36	)	)	PUNCT
spir-14075	29	37	,	,	PUNCT
spir-14075	29	38	much	much	ADV
spir-14075	29	39	as	as	SCONJ
spir-14075	29	40	they	they	PRON
spir-14075	29	41	have	have	AUX
spir-14075	29	42	been	be	AUX
spir-14075	29	43	in	in	ADP
spir-14075	29	44	sa	sa	NOUN
spir-14075	29	45	media	medium	NOUN
spir-14075	29	46	(	(	PUNCT
spir-14075	29	47	pilane	pilane	ADJ
spir-14075	29	48	,	,	PUNCT
spir-14075	29	49	&	&	CCONJ
spir-14075	29	50	iqani	iqani	NOUN
spir-14075	29	51	,	,	PUNCT
spir-14075	29	52	2022	2022	NUM
spir-14075	29	53	)	)	PUNCT
spir-14075	29	54	.	.	PUNCT
spir-14075	30	1	far	far	ADV
spir-14075	30	2	fewer	few	ADJ
spir-14075	30	3	ads	ad	NOUN
spir-14075	30	4	featured	feature	VERB
spir-14075	30	5	men	man	NOUN
spir-14075	30	6	(	(	PUNCT
spir-14075	30	7	9	9	NUM
spir-14075	30	8	%	%	NOUN
spir-14075	30	9	)	)	PUNCT
spir-14075	30	10	,	,	PUNCT
spir-14075	30	11	suggesting	suggest	VERB
spir-14075	30	12	that	that	SCONJ
spir-14075	30	13	the	the	DET
spir-14075	30	14	burdens	burden	NOUN
spir-14075	30	15	and	and	CCONJ
spir-14075	30	16	pleasures	pleasure	NOUN
spir-14075	30	17	of	of	ADP
spir-14075	30	18	hair	hair	NOUN
spir-14075	30	19	care	care	NOUN
spir-14075	30	20	and	and	CCONJ
spir-14075	30	21	maintenance	maintenance	NOUN
spir-14075	30	22	are	be	AUX
spir-14075	30	23	distinctly	distinctly	ADV
spir-14075	30	24	feminized	feminize	VERB
spir-14075	30	25	while	while	SCONJ
spir-14075	30	26	the	the	DET
spir-14075	30	27	hair	hair	NOUN
spir-14075	30	28	industry	industry	NOUN
spir-14075	30	29	is	be	AUX
spir-14075	30	30	actively	actively	ADV
spir-14075	30	31	involved	involve	VERB
spir-14075	30	32	in	in	ADP
spir-14075	30	33	production	production	NOUN
spir-14075	30	34	of	of	ADP
spir-14075	30	35	gender	gender	NOUN
spir-14075	30	36	.	.	PUNCT
spir-14075	31	1	the	the	DET
spir-14075	31	2	only	only	ADJ
spir-14075	31	3	employment	employment	NOUN
spir-14075	31	4	ads	ad	NOUN
spir-14075	31	5	in	in	ADP
spir-14075	31	6	the	the	DET
spir-14075	31	7	sample	sample	NOUN
spir-14075	31	8	(	(	PUNCT
spir-14075	31	9	for	for	ADP
spir-14075	31	10	hairdressers	hairdresser	NOUN
spir-14075	31	11	)	)	PUNCT
spir-14075	31	12	featured	feature	VERB
spir-14075	31	13	white	white	ADJ
spir-14075	31	14	men	man	NOUN
spir-14075	31	15	.	.	PUNCT
spir-14075	32	1	only	only	ADV
spir-14075	32	2	3	3	NUM
spir-14075	32	3	posts	post	NOUN
spir-14075	32	4	in	in	ADP
spir-14075	32	5	total	total	ADJ
spir-14075	32	6	featured	feature	VERB
spir-14075	32	7	bipoc	bipoc	NOUN
spir-14075	32	8	men	man	NOUN
spir-14075	32	9	.	.	PUNCT
spir-14075	33	1	straight	straight	ADJ
spir-14075	33	2	hair	hair	NOUN
spir-14075	33	3	,	,	PUNCT
spir-14075	33	4	#	#	SYM
spir-14075	33	5	hairvirginity	hairvirginity	NOUN
spir-14075	33	6	and	and	CCONJ
spir-14075	33	7	purity	purity	NOUN
spir-14075	33	8	discourse	discourse	NOUN
spir-14075	33	9	images	image	NOUN
spir-14075	33	10	of	of	ADP
spir-14075	33	11	long	long	ADJ
spir-14075	33	12	straight	straight	ADJ
spir-14075	33	13	hairstyles	hairstyle	NOUN
spir-14075	33	14	appeared	appear	VERB
spir-14075	33	15	in	in	ADP
spir-14075	33	16	the	the	DET
spir-14075	33	17	majority	majority	NOUN
spir-14075	33	18	of	of	ADP
spir-14075	33	19	posts	post	NOUN
spir-14075	33	20	(	(	PUNCT
spir-14075	33	21	62	62	NUM
spir-14075	33	22	%	%	NOUN
spir-14075	33	23	)	)	PUNCT
spir-14075	33	24	and	and	CCONJ
spir-14075	33	25	this	this	DET
spir-14075	33	26	style	style	NOUN
spir-14075	33	27	was	be	AUX
spir-14075	33	28	idealized	idealize	VERB
spir-14075	33	29	across	across	ADP
spir-14075	33	30	ethnicities	ethnicity	NOUN
spir-14075	33	31	.	.	PUNCT
spir-14075	34	1	by	by	ADP
spir-14075	34	2	contrast	contrast	NOUN
spir-14075	34	3	,	,	PUNCT
spir-14075	34	4	hairstyles	hairstyle	NOUN
spir-14075	34	5	associated	associate	VERB
spir-14075	34	6	with	with	ADP
spir-14075	34	7	african	african	ADJ
spir-14075	34	8	ethnicities	ethnicity	NOUN
spir-14075	34	9	were	be	AUX
spir-14075	34	10	underrepresented	underrepresente	VERB
spir-14075	34	11	(	(	PUNCT
spir-14075	34	12	11	11	NUM
spir-14075	34	13	%	%	NOUN
spir-14075	34	14	)	)	PUNCT
spir-14075	34	15	.	.	PUNCT
spir-14075	35	1	straight	straight	ADJ
spir-14075	35	2	,	,	PUNCT
spir-14075	35	3	straightened	straighten	VERB
spir-14075	35	4	and	and	CCONJ
spir-14075	35	5	relaxed	relaxed	ADJ
spir-14075	35	6	hair	hair	NOUN
spir-14075	35	7	was	be	AUX
spir-14075	35	8	associated	associate	VERB
spir-14075	35	9	with	with	ADP
spir-14075	35	10	discourses	discourse	NOUN
spir-14075	35	11	of	of	ADP
spir-14075	35	12	luxury	luxury	NOUN
spir-14075	35	13	,	,	PUNCT
spir-14075	35	14	light	light	NOUN
spir-14075	35	15	,	,	PUNCT
spir-14075	35	16	wealth	wealth	NOUN
spir-14075	35	17	,	,	PUNCT
spir-14075	35	18	perfection	perfection	NOUN
spir-14075	35	19	,	,	PUNCT
spir-14075	35	20	and	and	CCONJ
spir-14075	35	21	purity	purity	NOUN
spir-14075	35	22	.	.	PUNCT
spir-14075	36	1	in	in	ADP
spir-14075	36	2	these	these	DET
spir-14075	36	3	campaigns	campaign	NOUN
spir-14075	36	4	,	,	PUNCT
spir-14075	36	5	textured	textured	ADJ
spir-14075	36	6	hair	hair	NOUN
spir-14075	36	7	was	be	AUX
spir-14075	36	8	often	often	ADV
spir-14075	36	9	described	describe	VERB
spir-14075	36	10	as	as	ADP
spir-14075	36	11	dull	dull	ADJ
spir-14075	36	12	,	,	PUNCT
spir-14075	36	13	lifeless	lifeless	ADJ
spir-14075	36	14	,	,	PUNCT
spir-14075	36	15	frizzy	frizzy	ADJ
spir-14075	36	16	or	or	CCONJ
spir-14075	36	17	flawed	flawed	ADJ
spir-14075	36	18	.	.	PUNCT
spir-14075	37	1	some	some	DET
spir-14075	37	2	campaigns	campaign	NOUN
spir-14075	37	3	even	even	ADV
spir-14075	37	4	implied	imply	VERB
spir-14075	37	5	relaxed	relaxed	ADJ
spir-14075	37	6	hair	hair	NOUN
spir-14075	37	7	was	be	AUX
spir-14075	37	8	impure	impure	NOUN
spir-14075	37	9	or	or	CCONJ
spir-14075	37	10	tainted	taint	VERB
spir-14075	37	11	,	,	PUNCT
spir-14075	37	12	such	such	ADJ
spir-14075	37	13	as	as	ADP
spir-14075	37	14	the	the	DET
spir-14075	37	15	perfect	perfect	ADJ
spir-14075	37	16	angel	angel	NOUN
spir-14075	37	17	post	post	NOUN
spir-14075	37	18	below	below	ADV
spir-14075	37	19	(	(	PUNCT
spir-14075	37	20	fig	fig	NOUN
spir-14075	37	21	4	4	NUM
spir-14075	37	22	)	)	PUNCT
spir-14075	37	23	,	,	PUNCT
spir-14075	37	24	which	which	PRON
spir-14075	37	25	associated	associate	VERB
spir-14075	37	26	wigs	wig	NOUN
spir-14075	37	27	made	make	VERB
spir-14075	37	28	from	from	ADP
spir-14075	37	29	“	"	PUNCT
spir-14075	37	30	virgin	virgin	ADJ
spir-14075	37	31	”	"	PUNCT
spir-14075	37	32	hair	hair	NOUN
spir-14075	37	33	(	(	PUNCT
spir-14075	37	34	untreated	untreated	ADJ
spir-14075	37	35	human	human	ADJ
spir-14075	37	36	hair	hair	NOUN
spir-14075	37	37	)	)	PUNCT
spir-14075	37	38	with	with	ADP
spir-14075	37	39	discourses	discourse	NOUN
spir-14075	37	40	of	of	ADP
spir-14075	37	41	purity	purity	NOUN
spir-14075	37	42	and	and	CCONJ
spir-14075	37	43	love	love	NOUN
spir-14075	37	44	.	.	PUNCT
spir-14075	38	1	figure	figure	VERB
spir-14075	38	2	4	4	NUM
spir-14075	38	3	:	:	PUNCT
spir-14075	38	4	image	image	NOUN
spir-14075	38	5	and	and	CCONJ
spir-14075	38	6	copy	copy	VERB
spir-14075	38	7	from	from	ADP
spir-14075	38	8	ad	ad	NOUN
spir-14075	38	9	for	for	ADP
spir-14075	38	10	perfect	perfect	ADJ
spir-14075	38	11	angel	angel	NOUN
spir-14075	38	12	wigs	wig	NOUN
spir-14075	38	13	,	,	PUNCT
spir-14075	38	14	retrieved	retrieve	VERB
spir-14075	38	15	from	from	ADP
spir-14075	38	16	facebook	facebook	PROPN
spir-14075	38	17	ad	ad	NOUN
spir-14075	38	18	library	library	NOUN
spir-14075	38	19	from	from	ADP
spir-14075	38	20	messaging	message	VERB
spir-14075	38	21	to	to	ADP
spir-14075	38	22	targeting	target	VERB
spir-14075	38	23	meta	meta	NOUN
spir-14075	38	24	does	do	AUX
spir-14075	38	25	not	not	PART
spir-14075	38	26	provide	provide	VERB
spir-14075	38	27	data	datum	NOUN
spir-14075	38	28	about	about	ADP
spir-14075	38	29	the	the	DET
spir-14075	38	30	overall	overall	ADJ
spir-14075	38	31	spend	spend	NOUN
spir-14075	38	32	,	,	PUNCT
spir-14075	38	33	reach	reach	VERB
spir-14075	38	34	or	or	CCONJ
spir-14075	38	35	targeting	target	VERB
spir-14075	38	36	of	of	ADP
spir-14075	38	37	commercial	commercial	ADJ
spir-14075	38	38	ads	ad	NOUN
spir-14075	38	39	.	.	PUNCT
spir-14075	39	1	hence	hence	ADV
spir-14075	39	2	we	we	PRON
spir-14075	39	3	do	do	AUX
spir-14075	39	4	not	not	PART
spir-14075	39	5	know	know	VERB
spir-14075	39	6	how	how	SCONJ
spir-14075	39	7	often	often	ADV
spir-14075	39	8	these	these	DET
spir-14075	39	9	ads	ad	NOUN
spir-14075	39	10	were	be	AUX
spir-14075	39	11	displayed	display	VERB
spir-14075	39	12	,	,	PUNCT
spir-14075	39	13	nor	nor	CCONJ
spir-14075	39	14	to	to	ADP
spir-14075	39	15	whom	whom	PRON
spir-14075	39	16	.	.	PUNCT
spir-14075	40	1	nonetheless	nonetheless	ADV
spir-14075	40	2	the	the	DET
spir-14075	40	3	visual	visual	ADJ
spir-14075	40	4	evidence	evidence	NOUN
spir-14075	40	5	in	in	ADP
spir-14075	40	6	our	our	PRON
spir-14075	40	7	sample	sample	NOUN
spir-14075	40	8	suggests	suggest	VERB
spir-14075	40	9	the	the	DET
spir-14075	40	10	presence	presence	NOUN
spir-14075	40	11	of	of	ADP
spir-14075	40	12	traditional	traditional	ADJ
spir-14075	40	13	binary	binary	ADJ
spir-14075	40	14	demographic	demographic	ADJ
spir-14075	40	15	targeting	targeting	NOUN
spir-14075	40	16	by	by	ADP
spir-14075	40	17	gender	gender	NOUN
spir-14075	40	18	(	(	PUNCT
spir-14075	40	19	bivens	bivens	PROPN
spir-14075	40	20	&	&	CCONJ
spir-14075	40	21	haimson	haimson	PROPN
spir-14075	40	22	,	,	PUNCT
spir-14075	40	23	2016	2016	NUM
spir-14075	40	24	;	;	PUNCT
spir-14075	40	25	bivens	biven	NOUN
spir-14075	40	26	,	,	PUNCT
spir-14075	40	27	2017	2017	NUM
spir-14075	40	28	)	)	PUNCT
spir-14075	40	29	.	.	PUNCT
spir-14075	41	1	bipoc	bipoc	PROPN
spir-14075	41	2	women	woman	NOUN
spir-14075	41	3	were	be	AUX
spir-14075	41	4	targeted	target	VERB
spir-14075	41	5	with	with	ADP
spir-14075	41	6	messaging	messaging	NOUN
spir-14075	41	7	which	which	PRON
spir-14075	41	8	,	,	PUNCT
spir-14075	41	9	at	at	ADP
spir-14075	41	10	best	well	ADV
spir-14075	41	11	,	,	PUNCT
spir-14075	41	12	promoted	promote	VERB
spir-14075	41	13	a	a	DET
spir-14075	41	14	new	new	ADJ
spir-14075	41	15	aesthetic	aesthetic	NOUN
spir-14075	41	16	or	or	CCONJ
spir-14075	41	17	promised	promise	VERB
spir-14075	41	18	to	to	PART
spir-14075	41	19	save	save	VERB
spir-14075	41	20	money	money	NOUN
spir-14075	41	21	or	or	CCONJ
spir-14075	41	22	time	time	NOUN
spir-14075	41	23	.	.	PUNCT
spir-14075	42	1	at	at	ADV
spir-14075	42	2	worst	worst	ADV
spir-14075	42	3	,	,	PUNCT
spir-14075	42	4	it	it	PRON
spir-14075	42	5	was	be	AUX
spir-14075	42	6	promoting	promote	VERB
spir-14075	42	7	harmful	harmful	ADJ
spir-14075	42	8	products	product	NOUN
spir-14075	42	9	and	and	CCONJ
spir-14075	42	10	perpetuating	perpetuate	VERB
spir-14075	42	11	racialized	racialize	VERB
spir-14075	42	12	discourses	discourse	NOUN
spir-14075	42	13	.	.	PUNCT
spir-14075	43	1	the	the	DET
spir-14075	43	2	ads	ad	NOUN
spir-14075	43	3	in	in	ADP
spir-14075	43	4	the	the	DET
spir-14075	43	5	sample	sample	NOUN
spir-14075	43	6	were	be	AUX
spir-14075	43	7	all	all	PRON
spir-14075	43	8	associated	associate	VERB
spir-14075	43	9	with	with	ADP
spir-14075	43	10	the	the	DET
spir-14075	43	11	generic	generic	ADJ
spir-14075	43	12	term	term	NOUN
spir-14075	43	13	“	"	PUNCT
spir-14075	43	14	hair	hair	NOUN
spir-14075	43	15	”	"	PUNCT
spir-14075	43	16	.	.	PUNCT
spir-14075	44	1	it	it	PRON
spir-14075	44	2	will	will	AUX
spir-14075	44	3	be	be	AUX
spir-14075	44	4	important	important	ADJ
spir-14075	44	5	to	to	PART
spir-14075	44	6	also	also	ADV
spir-14075	44	7	explore	explore	VERB
spir-14075	44	8	more	more	ADV
spir-14075	44	9	specific	specific	ADJ
spir-14075	44	10	keywords	keyword	NOUN
spir-14075	44	11	(	(	PUNCT
spir-14075	44	12	e.g.	e.g.	ADV
spir-14075	44	13	“	"	PUNCT
spir-14075	44	14	braids	braid	NOUN
spir-14075	44	15	”	"	PUNCT
spir-14075	44	16	“	"	PUNCT
spir-14075	44	17	afro	afro	NOUN
spir-14075	44	18	”	"	PUNCT
spir-14075	44	19	)	)	PUNCT
spir-14075	44	20	in	in	ADP
spir-14075	44	21	future	future	ADJ
spir-14075	44	22	work	work	NOUN
spir-14075	44	23	,	,	PUNCT
spir-14075	44	24	and	and	CCONJ
spir-14075	44	25	to	to	PART
spir-14075	44	26	document	document	VERB
spir-14075	44	27	possible	possible	ADJ
spir-14075	44	28	outcomes	outcome	NOUN
spir-14075	44	29	of	of	ADP
spir-14075	44	30	meta	meta	PROPN
spir-14075	44	31	’s	’s	PART
spir-14075	44	32	decision	decision	NOUN
spir-14075	44	33	to	to	PART
spir-14075	44	34	make	make	VERB
spir-14075	44	35	terms	term	NOUN
spir-14075	44	36	like	like	ADP
spir-14075	44	37	“	"	PUNCT
spir-14075	44	38	afro	afro	NOUN
spir-14075	44	39	”	"	PUNCT
spir-14075	44	40	unavailable	unavailable	ADJ
spir-14075	44	41	for	for	ADP
spir-14075	44	42	targeting	target	VERB
spir-14075	44	43	to	to	PART
spir-14075	44	44	guard	guard	VERB
spir-14075	44	45	against	against	ADP
spir-14075	44	46	them	they	PRON
spir-14075	44	47	being	be	AUX
spir-14075	44	48	used	use	VERB
spir-14075	44	49	to	to	PART
spir-14075	44	50	discriminate	discriminate	VERB
spir-14075	44	51	against	against	ADP
spir-14075	44	52	groups	group	NOUN
spir-14075	44	53	of	of	ADP
spir-14075	44	54	users	user	NOUN
spir-14075	44	55	(	(	PUNCT
spir-14075	44	56	keegan	keegan	PROPN
spir-14075	44	57	,	,	PUNCT
spir-14075	44	58	2021	2021	NUM
spir-14075	44	59	)	)	PUNCT
spir-14075	44	60	.	.	PUNCT
spir-14075	45	1	given	give	VERB
spir-14075	45	2	the	the	DET
spir-14075	45	3	distinctive	distinctive	ADJ
spir-14075	45	4	messaging	messaging	NOUN
spir-14075	45	5	around	around	ADP
spir-14075	45	6	white	white	ADJ
spir-14075	45	7	women	woman	NOUN
spir-14075	45	8	and	and	CCONJ
spir-14075	45	9	woc	woc	PROPN
spir-14075	45	10	and	and	CCONJ
spir-14075	45	11	the	the	DET
spir-14075	45	12	examples	example	NOUN
spir-14075	45	13	we	we	PRON
spir-14075	45	14	found	find	VERB
spir-14075	45	15	of	of	ADP
spir-14075	45	16	employment	employment	NOUN
spir-14075	45	17	ad	ad	NOUN
spir-14075	45	18	campaigns	campaign	NOUN
spir-14075	45	19	featuring	feature	VERB
spir-14075	45	20	only	only	ADV
spir-14075	45	21	white	white	ADJ
spir-14075	45	22	men	man	NOUN
spir-14075	45	23	,	,	PUNCT
spir-14075	45	24	we	we	PRON
spir-14075	45	25	recommend	recommend	VERB
spir-14075	45	26	further	further	ADJ
spir-14075	45	27	exploration	exploration	NOUN
spir-14075	45	28	of	of	ADP
spir-14075	45	29	how	how	SCONJ
spir-14075	45	30	certain	certain	ADJ
spir-14075	45	31	facebook	facebook	NOUN
spir-14075	45	32	advertisers	advertiser	NOUN
spir-14075	45	33	may	may	AUX
spir-14075	45	34	be	be	AUX
spir-14075	45	35	using	use	VERB
spir-14075	45	36	racial	racial	ADJ
spir-14075	45	37	proxies	proxy	NOUN
spir-14075	45	38	to	to	PART
spir-14075	45	39	target	target	VERB
spir-14075	45	40	by	by	ADP
spir-14075	45	41	ethnicity	ethnicity	NOUN
spir-14075	45	42	(	(	PUNCT
spir-14075	45	43	keegan	keegan	PROPN
spir-14075	45	44	,	,	PUNCT
spir-14075	45	45	2021	2021	NUM
spir-14075	45	46	)	)	PUNCT
spir-14075	45	47	by	by	ADP
spir-14075	45	48	targeting	target	VERB
spir-14075	45	49	facebook	facebook	NOUN
spir-14075	45	50	-	-	PUNCT
spir-14075	45	51	defined	define	VERB
spir-14075	45	52	“	"	PUNCT
spir-14075	45	53	interests	interest	NOUN
spir-14075	45	54	”	"	PUNCT
spir-14075	45	55	such	such	ADJ
spir-14075	45	56	as	as	ADP
spir-14075	45	57	afrikaans	afrikaans	PROPN
spir-14075	45	58	(	(	PUNCT
spir-14075	45	59	language	language	NOUN
spir-14075	45	60	)	)	PUNCT
spir-14075	45	61	,	,	PUNCT
spir-14075	45	62	or	or	CCONJ
spir-14075	45	63	wigs	wig	NOUN
spir-14075	45	64	,	,	PUNCT
spir-14075	45	65	braids	braid	NOUN
spir-14075	45	66	and	and	CCONJ
spir-14075	45	67	hair	hair	NOUN
spir-14075	45	68	straightening	straightening	NOUN
spir-14075	45	69	.	.	PUNCT
spir-14075	46	1	built	build	VERB
spir-14075	46	2	on	on	ADP
spir-14075	46	3	dataveillance	dataveillance	NOUN
spir-14075	46	4	,	,	PUNCT
spir-14075	46	5	such	such	ADJ
spir-14075	46	6	microtargeting	microtargete	VERB
spir-14075	46	7	may	may	AUX
spir-14075	46	8	be	be	AUX
spir-14075	46	9	fueling	fuel	VERB
spir-14075	46	10	feedback	feedback	NOUN
spir-14075	46	11	loops	loop	NOUN
spir-14075	46	12	which	which	PRON
spir-14075	46	13	intensify	intensify	VERB
spir-14075	46	14	harm	harm	NOUN
spir-14075	46	15	or	or	CCONJ
spir-14075	46	16	deepen	deepen	VERB
spir-14075	46	17	existing	exist	VERB
spir-14075	46	18	gendered	gendered	NOUN
spir-14075	46	19	inequalities	inequality	NOUN
spir-14075	46	20	.	.	PUNCT
spir-14075	47	1	conclusion	conclusion	NOUN
spir-14075	47	2	despite	despite	SCONJ
spir-14075	47	3	the	the	DET
spir-14075	47	4	limitations	limitation	NOUN
spir-14075	47	5	and	and	CCONJ
spir-14075	47	6	restrictions	restriction	NOUN
spir-14075	47	7	of	of	ADP
spir-14075	47	8	the	the	DET
spir-14075	47	9	facebook	facebook	PROPN
spir-14075	47	10	ad	ad	NOUN
spir-14075	47	11	library	library	NOUN
spir-14075	47	12	,	,	PUNCT
spir-14075	47	13	the	the	DET
spir-14075	47	14	sample	sample	NOUN
spir-14075	47	15	yielded	yield	VERB
spir-14075	47	16	many	many	ADJ
spir-14075	47	17	insights	insight	NOUN
spir-14075	47	18	into	into	ADP
spir-14075	47	19	how	how	SCONJ
spir-14075	47	20	this	this	DET
spir-14075	47	21	industry	industry	NOUN
spir-14075	47	22	may	may	AUX
spir-14075	47	23	be	be	AUX
spir-14075	47	24	adopting	adopt	VERB
spir-14075	47	25	targeted	target	VERB
spir-14075	47	26	ads	ad	NOUN
spir-14075	47	27	.	.	PUNCT
spir-14075	48	1	our	our	PRON
spir-14075	48	2	analysis	analysis	NOUN
spir-14075	48	3	of	of	ADP
spir-14075	48	4	the	the	DET
spir-14075	48	5	messaging	messaging	NOUN
spir-14075	48	6	about	about	ADP
spir-14075	48	7	hair	hair	NOUN
spir-14075	48	8	in	in	ADP
spir-14075	48	9	the	the	DET
spir-14075	48	10	ads	ad	NOUN
spir-14075	48	11	showed	show	VERB
spir-14075	48	12	racial	racial	ADJ
spir-14075	48	13	ideologies	ideology	NOUN
spir-14075	48	14	and	and	CCONJ
spir-14075	48	15	binary	binary	NOUN
spir-14075	48	16	gendering	gendering	NOUN
spir-14075	48	17	at	at	ADP
spir-14075	48	18	work	work	NOUN
spir-14075	48	19	in	in	ADP
spir-14075	48	20	campaigns	campaign	NOUN
spir-14075	48	21	where	where	SCONJ
spir-14075	48	22	the	the	DET
spir-14075	48	23	visual	visual	ADJ
spir-14075	48	24	imagery	imagery	NOUN
spir-14075	48	25	addresses	address	NOUN
spir-14075	48	26	women	woman	NOUN
spir-14075	48	27	in	in	ADP
spir-14075	48	28	sa	sa	PROPN
spir-14075	48	29	.	.	PUNCT
spir-14075	49	1	this	this	DET
spir-14075	49	2	initial	initial	ADJ
spir-14075	49	3	analysis	analysis	NOUN
spir-14075	49	4	also	also	ADV
spir-14075	49	5	suggests	suggest	VERB
spir-14075	49	6	ways	way	NOUN
spir-14075	49	7	to	to	PART
spir-14075	49	8	use	use	VERB
spir-14075	49	9	active	active	ADJ
spir-14075	49	10	campaigns	campaign	NOUN
spir-14075	49	11	on	on	ADP
spir-14075	49	12	the	the	DET
spir-14075	49	13	ad	ad	NOUN
spir-14075	49	14	library	library	NOUN
spir-14075	49	15	to	to	PART
spir-14075	49	16	reduce	reduce	VERB
spir-14075	49	17	the	the	DET
spir-14075	49	18	obscurity	obscurity	NOUN
spir-14075	49	19	surrounding	surround	VERB
spir-14075	49	20	algorithmic	algorithmic	ADJ
spir-14075	49	21	targeting	targeting	NOUN
spir-14075	49	22	on	on	ADP
spir-14075	49	23	social	social	ADJ
spir-14075	49	24	platforms	platform	NOUN
spir-14075	49	25	.	.	PUNCT
spir-14075	50	1	a	a	DET
spir-14075	50	2	range	range	NOUN
spir-14075	50	3	of	of	ADP
spir-14075	50	4	other	other	ADJ
spir-14075	50	5	approaches	approach	NOUN
spir-14075	50	6	(	(	PUNCT
spir-14075	50	7	see	see	VERB
spir-14075	50	8	e.g.	e.g.	ADV
spir-14075	50	9	angus	angus	NOUN
spir-14075	50	10	,	,	PUNCT
spir-14075	50	11	et	et	PROPN
spir-14075	50	12	al	al	PROPN
spir-14075	50	13	,	,	PUNCT
spir-14075	50	14	2024	2024	NUM
spir-14075	50	15	)	)	PUNCT
spir-14075	50	16	will	will	AUX
spir-14075	50	17	help	help	VERB
spir-14075	50	18	engage	engage	VERB
spir-14075	50	19	south	south	ADJ
spir-14075	50	20	africans	africans	PROPN
spir-14075	50	21	about	about	ADP
spir-14075	50	22	the	the	DET
spir-14075	50	23	ads	ad	NOUN
spir-14075	50	24	they	they	PRON
spir-14075	50	25	see	see	VERB
spir-14075	50	26	online	online	ADV
spir-14075	50	27	,	,	PUNCT
spir-14075	50	28	begin	begin	VERB
spir-14075	50	29	documenting	document	VERB
spir-14075	50	30	potential	potential	ADJ
spir-14075	50	31	harms	harm	NOUN
spir-14075	50	32	,	,	PUNCT
spir-14075	50	33	and	and	CCONJ
spir-14075	50	34	help	help	VERB
spir-14075	50	35	demand	demand	VERB
spir-14075	50	36	accountability	accountability	NOUN
spir-14075	50	37	of	of	ADP
spir-14075	50	38	meta	meta	ADJ
spir-14075	50	39	platforms	platform	NOUN
spir-14075	50	40	in	in	ADP
spir-14075	50	41	the	the	DET
spir-14075	50	42	global	global	PROPN
spir-14075	50	43	south	south	PROPN
spir-14075	50	44	.	.	PUNCT
spir-14075	51	1	list	list	NOUN
spir-14075	51	2	of	of	ADP
spir-14075	51	3	references	reference	NOUN
spir-14075	51	4	angus	angus	NOUN
spir-14075	51	5	,	,	PUNCT
spir-14075	51	6	d.	d.	PROPN
spir-14075	51	7	,	,	PUNCT
spir-14075	51	8	hayden	hayden	PROPN
spir-14075	51	9	,	,	PUNCT
spir-14075	51	10	l.	l.	PROPN
spir-14075	51	11	,	,	PUNCT
spir-14075	51	12	obeid	obeid	PROPN
spir-14075	51	13	,	,	PUNCT
spir-14075	51	14	a.	a.	PROPN
spir-14075	51	15	k.	k.	PROPN
spir-14075	51	16	,	,	PUNCT
spir-14075	51	17	tan	tan	PROPN
spir-14075	51	18	,	,	PUNCT
spir-14075	51	19	x.	x.	PROPN
spir-14075	51	20	y.	y.	PROPN
spir-14075	51	21	,	,	PUNCT
spir-14075	51	22	carah	carah	PROPN
spir-14075	51	23	,	,	PUNCT
spir-14075	51	24	n.	n.	NOUN
spir-14075	51	25	,	,	PUNCT
spir-14075	51	26	burgess	burgess	PROPN
spir-14075	51	27	,	,	PUNCT
spir-14075	51	28	j.	j.	PROPN
spir-14075	51	29	,	,	PUNCT
spir-14075	51	30	parker	parker	PROPN
spir-14075	51	31	,	,	PUNCT
spir-14075	51	32	c.	c.	PROPN
spir-14075	51	33	,	,	PUNCT
spir-14075	51	34	andrejevic	andrejevic	ADJ
spir-14075	51	35	,	,	PUNCT
spir-14075	51	36	m.	m.	NOUN
spir-14075	51	37	,	,	PUNCT
spir-14075	51	38	fordyce	fordyce	PROPN
spir-14075	51	39	,	,	PUNCT
spir-14075	51	40	r.	r.	PROPN
spir-14075	51	41	,	,	PUNCT
spir-14075	51	42	cellard	cellard	PROPN
spir-14075	51	43	,	,	PUNCT
spir-14075	51	44	l.	l.	PROPN
spir-14075	51	45	,	,	PUNCT
spir-14075	51	46	&	&	CCONJ
spir-14075	51	47	bagnara	bagnara	PROPN
spir-14075	51	48	,	,	PUNCT
spir-14075	51	49	j.	j.	PROPN
spir-14075	51	50	(	(	PUNCT
spir-14075	51	51	2024	2024	NUM
spir-14075	51	52	)	)	PUNCT
spir-14075	51	53	.	.	PUNCT
spir-14075	52	1	computational	computational	ADJ
spir-14075	52	2	methods	method	NOUN
spir-14075	52	3	for	for	ADP
spir-14075	52	4	improving	improve	VERB
spir-14075	52	5	the	the	DET
spir-14075	52	6	observability	observability	NOUN
spir-14075	52	7	of	of	ADP
spir-14075	52	8	platform	platform	NOUN
spir-14075	52	9	-	-	PUNCT
spir-14075	52	10	based	base	VERB
spir-14075	52	11	advertising	advertising	NOUN
spir-14075	52	12	.	.	PUNCT
spir-14075	53	1	journal	journal	PROPN
spir-14075	53	2	of	of	ADP
spir-14075	53	3	advertising	advertising	NOUN
spir-14075	53	4	,	,	PUNCT
spir-14075	53	5	1	1	NUM
spir-14075	53	6	–	–	PUNCT
spir-14075	53	7	20	20	NUM
spir-14075	53	8	.	.	PUNCT
spir-14075	54	1	https://doi-org.ezproxy.uct.ac.za/10.1080/00913367.2024.2394156	https://doi-org.ezproxy.uct.ac.za/10.1080/00913367.2024.2394156	PROPN
spir-14075	54	2	bivens	bivens	PROPN
spir-14075	54	3	,	,	PUNCT
spir-14075	54	4	r.	r.	PROPN
spir-14075	54	5	(	(	PUNCT
spir-14075	54	6	2017	2017	NUM
spir-14075	54	7	)	)	PUNCT
spir-14075	54	8	.	.	PUNCT
spir-14075	55	1	the	the	DET
spir-14075	55	2	gender	gender	NOUN
spir-14075	55	3	binary	binary	NOUN
spir-14075	55	4	will	will	AUX
spir-14075	55	5	not	not	PART
spir-14075	55	6	be	be	AUX
spir-14075	55	7	deprogrammed	deprogramme	VERB
spir-14075	55	8	:	:	PUNCT
spir-14075	55	9	ten	ten	NUM
spir-14075	55	10	years	year	NOUN
spir-14075	55	11	of	of	ADP
spir-14075	55	12	coding	code	VERB
spir-14075	55	13	gender	gender	NOUN
spir-14075	55	14	on	on	ADP
spir-14075	55	15	facebook	facebook	PROPN
spir-14075	55	16	.	.	PUNCT
spir-14075	56	1	new	new	ADJ
spir-14075	56	2	media	medium	NOUN
spir-14075	56	3	&	&	CCONJ
spir-14075	56	4	society	society	NOUN
spir-14075	56	5	,	,	PUNCT
spir-14075	56	6	19(6	19(6	NUM
spir-14075	56	7	)	)	PUNCT
spir-14075	56	8	,	,	PUNCT
spir-14075	56	9	880–898	880–898	NUM
spir-14075	56	10	.	.	PUNCT
spir-14075	57	1	https://doi.org/10.1177/1461444815621527	https://doi.org/10.1177/1461444815621527	PROPN
spir-14075	57	2	bivens	bivens	PROPN
spir-14075	57	3	,	,	PUNCT
spir-14075	57	4	r.	r.	PROPN
spir-14075	57	5	,	,	PUNCT
spir-14075	57	6	&	&	CCONJ
spir-14075	57	7	haimson	haimson	PROPN
spir-14075	57	8	,	,	PUNCT
spir-14075	57	9	o.	o.	PROPN
spir-14075	57	10	l.	l.	PROPN
spir-14075	57	11	(	(	PUNCT
spir-14075	57	12	2016	2016	NUM
spir-14075	57	13	)	)	PUNCT
spir-14075	57	14	.	.	PUNCT
spir-14075	58	1	baking	bake	VERB
spir-14075	58	2	gender	gender	NOUN
spir-14075	58	3	into	into	ADP
spir-14075	58	4	social	social	ADJ
spir-14075	58	5	media	medium	NOUN
spir-14075	58	6	design	design	NOUN
spir-14075	58	7	:	:	PUNCT
spir-14075	58	8	how	how	SCONJ
spir-14075	58	9	platforms	platform	NOUN
spir-14075	58	10	shape	shape	VERB
spir-14075	58	11	categories	category	NOUN
spir-14075	58	12	for	for	ADP
spir-14075	58	13	users	user	NOUN
spir-14075	58	14	and	and	CCONJ
spir-14075	58	15	advertisers	advertiser	NOUN
spir-14075	58	16	.	.	PUNCT
spir-14075	59	1	social	social	ADJ
spir-14075	59	2	media	medium	NOUN
spir-14075	59	3	+	+	CCONJ
spir-14075	59	4	society	society	NOUN
spir-14075	59	5	,	,	PUNCT
spir-14075	59	6	2(4	2(4	NUM
spir-14075	59	7	)	)	PUNCT
spir-14075	59	8	,	,	PUNCT
spir-14075	59	9	205630511667248	205630511667248	NUM
spir-14075	59	10	.	.	PUNCT
spir-14075	60	1	https://doi.org/10.1177/2056305116672486	https://doi.org/10.1177/2056305116672486	PROPN
spir-14075	60	2	bucher	bucher	NOUN
spir-14075	60	3	,	,	PUNCT
spir-14075	60	4	t.	t.	PROPN
spir-14075	60	5	(	(	PUNCT
spir-14075	60	6	2017	2017	NUM
spir-14075	60	7	)	)	PUNCT
spir-14075	60	8	.	.	PUNCT
spir-14075	61	1	the	the	DET
spir-14075	61	2	algorithmic	algorithmic	ADJ
spir-14075	61	3	imaginary	imaginary	NOUN
spir-14075	61	4	:	:	PUNCT
spir-14075	61	5	exploring	explore	VERB
spir-14075	61	6	the	the	DET
spir-14075	61	7	ordinary	ordinary	ADJ
spir-14075	61	8	affects	affect	NOUN
spir-14075	61	9	of	of	ADP
spir-14075	61	10	facebook	facebook	NOUN
spir-14075	61	11	algorithms	algorithm	NOUN
spir-14075	61	12	.	.	PUNCT
spir-14075	62	1	information	information	NOUN
spir-14075	62	2	,	,	PUNCT
spir-14075	62	3	communication	communication	NOUN
spir-14075	62	4	&	&	CCONJ
spir-14075	62	5	society	society	NOUN
spir-14075	62	6	,	,	PUNCT
spir-14075	62	7	20(1	20(1	NUM
spir-14075	62	8	)	)	PUNCT
spir-14075	62	9	,	,	PUNCT
spir-14075	62	10	30–44	30–44	NUM
spir-14075	62	11	.	.	PUNCT
spir-14075	63	1	https://doi.org/10.1080/1369118x.2016.1154086	https://doi.org/10.1080/1369118x.2016.1154086	ADJ
spir-14075	63	2	elias	elias	PROPN
spir-14075	63	3	,	,	PUNCT
spir-14075	63	4	a.	a.	PROPN
spir-14075	63	5	s.	s.	PROPN
spir-14075	63	6	,	,	PUNCT
spir-14075	63	7	gill	gill	PROPN
spir-14075	63	8	,	,	PUNCT
spir-14075	63	9	r.	r.	PROPN
spir-14075	63	10	,	,	PUNCT
spir-14075	63	11	&	&	CCONJ
spir-14075	63	12	scharf	scharf	PROPN
spir-14075	63	13	,	,	PUNCT
spir-14075	63	14	c.	c.	NOUN
spir-14075	63	15	(	(	PUNCT
spir-14075	63	16	2017	2017	NUM
spir-14075	63	17	)	)	PUNCT
spir-14075	63	18	.	.	PUNCT
spir-14075	64	1	aesthetic	aesthetic	ADJ
spir-14075	64	2	labour	labour	NOUN
spir-14075	64	3	:	:	PUNCT
spir-14075	64	4	rethinking	rethink	VERB
spir-14075	64	5	beauty	beauty	NOUN
spir-14075	64	6	politics	politic	NOUN
spir-14075	64	7	in	in	ADP
spir-14075	64	8	neoliberalism	neoliberalism	NOUN
spir-14075	64	9	.	.	PUNCT
spir-14075	65	1	palgrave	palgrave	PROPN
spir-14075	65	2	macmillan	macmillan	PROPN
spir-14075	65	3	uk	uk	PROPN
spir-14075	65	4	.	.	PROPN
spir-14075	65	5	keegan	keegan	PROPN
spir-14075	65	6	,	,	PUNCT
spir-14075	65	7	j.	j.	PROPN
spir-14075	65	8	(	(	PUNCT
spir-14075	65	9	2021	2021	NUM
spir-14075	65	10	,	,	PUNCT
spir-14075	65	11	july	july	PROPN
spir-14075	65	12	9	9	NUM
spir-14075	65	13	)	)	PUNCT
spir-14075	65	14	.	.	PUNCT
spir-14075	66	1	facebook	facebook	PROPN
spir-14075	66	2	got	get	AUX
spir-14075	66	3	rid	rid	VERB
spir-14075	66	4	of	of	ADP
spir-14075	66	5	racial	racial	ADJ
spir-14075	66	6	ad	ad	NOUN
spir-14075	66	7	categories	category	NOUN
spir-14075	66	8	.	.	PUNCT
spir-14075	67	1	or	or	CCONJ
spir-14075	67	2	did	do	VERB
spir-14075	67	3	it	it	PRON
spir-14075	67	4	?	?	PUNCT
spir-14075	68	1	–	–	PUNCT
spir-14075	68	2	the	the	DET
spir-14075	68	3	markup	markup	NOUN
spir-14075	68	4	.	.	PUNCT
spir-14075	69	1	https://themarkup.org/citizen-browser/2021/07/09/facebook-got-rid-of-racial-adcategories-or-did-it	https://themarkup.org/citizen-browser/2021/07/09/facebook-got-rid-of-racial-adcategories-or-did-it	NOUN
spir-14075	69	2	madlela	madlela	NOUN
spir-14075	69	3	,	,	PUNCT
spir-14075	69	4	k.	k.	PROPN
spir-14075	69	5	(	(	PUNCT
spir-14075	69	6	2018	2018	NUM
spir-14075	69	7	)	)	PUNCT
spir-14075	69	8	.	.	PUNCT
spir-14075	70	1	black	black	ADJ
spir-14075	70	2	hair	hair	NOUN
spir-14075	70	3	politics	politic	NOUN
spir-14075	70	4	:	:	PUNCT
spir-14075	70	5	the	the	DET
spir-14075	70	6	representation	representation	NOUN
spir-14075	70	7	of	of	ADP
spir-14075	70	8	african	african	ADJ
spir-14075	70	9	women	woman	NOUN
spir-14075	70	10	on	on	ADP
spir-14075	70	11	true	true	ADJ
spir-14075	70	12	love	love	NOUN
spir-14075	70	13	magazine	magazine	NOUN
spir-14075	70	14	front	front	NOUN
spir-14075	70	15	covers	cover	NOUN
spir-14075	70	16	and	and	CCONJ
spir-14075	70	17	hair	hair	NOUN
spir-14075	70	18	advertisements	advertisement	NOUN
spir-14075	70	19	[	[	X
spir-14075	70	20	thesis	thesis	NOUN
spir-14075	70	21	,	,	PUNCT
spir-14075	70	22	university	university	NOUN
spir-14075	70	23	of	of	ADP
spir-14075	70	24	pretoria	pretoria	PROPN
spir-14075	70	25	]	]	X
spir-14075	70	26	.	.	PUNCT
spir-14075	71	1	https://repository.up.ac.za/handle/2263/65573	https://repository.up.ac.za/handle/2263/65573	NUM
spir-14075	71	2	sobande	sobande	NOUN
spir-14075	71	3	,	,	PUNCT
spir-14075	71	4	f.	f.	PROPN
spir-14075	71	5	(	(	PUNCT
spir-14075	71	6	2020	2020	NUM
spir-14075	71	7	)	)	PUNCT
spir-14075	71	8	.	.	PUNCT
spir-14075	72	1	the	the	DET
spir-14075	72	2	digital	digital	ADJ
spir-14075	72	3	lives	life	NOUN
spir-14075	72	4	of	of	ADP
spir-14075	72	5	black	black	ADJ
spir-14075	72	6	women	woman	NOUN
spir-14075	72	7	in	in	ADP
spir-14075	72	8	britain	britain	PROPN
spir-14075	72	9	.	.	PUNCT
spir-14075	73	1	palgrave	palgrave	PROPN
spir-14075	73	2	macmillan	macmillan	PROPN
spir-14075	73	3	.	.	PROPN
spir-14075	73	4	spector	spector	PROPN
spir-14075	73	5	,	,	PUNCT
spir-14075	73	6	m.	m.	NOUN
spir-14075	73	7	,	,	PUNCT
spir-14075	73	8	naidu	naidu	PROPN
spir-14075	73	9	,	,	PUNCT
spir-14075	73	10	r.	r.	PROPN
spir-14075	73	11	,	,	PUNCT
spir-14075	73	12	&	&	CCONJ
spir-14075	73	13	cooke	cooke	PROPN
spir-14075	73	14	,	,	PUNCT
spir-14075	73	15	k.	k.	PROPN
spir-14075	73	16	(	(	PUNCT
spir-14075	73	17	2023	2023	NUM
spir-14075	73	18	,	,	PUNCT
spir-14075	73	19	november	november	PROPN
spir-14075	73	20	4	4	NUM
spir-14075	73	21	)	)	PUNCT
spir-14075	73	22	.	.	PUNCT
spir-14075	74	1	thousands	thousand	NOUN
spir-14075	74	2	of	of	ADP
spir-14075	74	3	black	black	ADJ
spir-14075	74	4	women	woman	NOUN
spir-14075	74	5	claim	claim	VERB
spir-14075	74	6	hair	hair	NOUN
spir-14075	74	7	relaxers	relaxer	NOUN
spir-14075	74	8	gave	give	VERB
spir-14075	74	9	them	they	PRON
spir-14075	74	10	cancer	cancer	NOUN
spir-14075	74	11	.	.	PUNCT
spir-14075	75	1	reuters	reuters	PROPN
spir-14075	75	2	.	.	PUNCT
spir-14075	76	1	https://www.reuters.com/investigates/special-report/loreal-hair-relaxers-litigation/	https://www.reuters.com/investigates/special-report/loreal-hair-relaxers-litigation/	PROPN
spir-14075	76	2	tate	tate	PROPN
spir-14075	76	3	,	,	PUNCT
spir-14075	76	4	s.	s.	PROPN
spir-14075	76	5	(	(	PUNCT
spir-14075	76	6	2007	2007	NUM
spir-14075	76	7	)	)	PUNCT
spir-14075	76	8	.	.	PUNCT
spir-14075	77	1	black	black	ADJ
spir-14075	77	2	beauty	beauty	NOUN
spir-14075	77	3	:	:	PUNCT
spir-14075	77	4	shade	shade	NOUN
spir-14075	77	5	,	,	PUNCT
spir-14075	77	6	hair	hair	NOUN
spir-14075	77	7	and	and	CCONJ
spir-14075	77	8	anti	anti	ADJ
spir-14075	77	9	-	-	ADJ
spir-14075	77	10	racist	racist	ADJ
spir-14075	77	11	aesthetics	aesthetic	NOUN
spir-14075	77	12	.	.	PUNCT
spir-14075	78	1	ethnic	ethnic	ADJ
spir-14075	78	2	and	and	CCONJ
spir-14075	78	3	racial	racial	ADJ
spir-14075	78	4	studies	study	NOUN
spir-14075	78	5	,	,	PUNCT
spir-14075	78	6	30(2	30(2	NUM
spir-14075	78	7	)	)	PUNCT
spir-14075	78	8	,	,	PUNCT
spir-14075	78	9	300–319	300–319	NUM
spir-14075	78	10	.	.	PUNCT
spir-14075	78	11	https://doi.org/10.1080/01419870601143992	https://doi.org/10.1080/01419870601143992	X