id	sid	tid	token	lemma	pos
spir-8601	1	1	microsoft	microsoft	PROPN
spir-8601	1	2	word	word	NOUN
spir-8601	1	3	707-457-1-pb.doc	707-457-1-pb.doc	NUM
spir-8601	1	4	selected	select	VERB
spir-8601	1	5	papers	paper	NOUN
spir-8601	1	6	of	of	ADP
spir-8601	1	7	internet	internet	NOUN
spir-8601	1	8	research	research	NOUN
spir-8601	1	9	14.0	14.0	NUM
spir-8601	1	10	,	,	PUNCT
spir-8601	1	11	2013	2013	NUM
spir-8601	1	12	:	:	PUNCT
spir-8601	1	13	denver	denver	PROPN
spir-8601	1	14	,	,	PUNCT
spir-8601	1	15	usa	usa	PROPN
spir-8601	1	16	1	1	NUM
spir-8601	1	17	financial	financial	ADJ
spir-8601	1	18	markets	market	NOUN
spir-8601	1	19	and	and	CCONJ
spir-8601	1	20	online	online	ADJ
spir-8601	1	21	advertising	advertising	NOUN
spir-8601	1	22	demand	demand	NOUN
spir-8601	1	23	:	:	PUNCT
spir-8601	1	24	reevaluating	reevaluate	VERB
spir-8601	1	25	the	the	DET
spir-8601	1	26	dotcom	dotcom	NOUN
spir-8601	1	27	investment	investment	NOUN
spir-8601	1	28	bubble	bubble	NOUN
spir-8601	1	29	matthew	matthew	PROPN
spir-8601	1	30	crain	crain	PROPN
spir-8601	1	31	university	university	PROPN
spir-8601	1	32	of	of	ADP
spir-8601	1	33	illinois	illinois	PROPN
spir-8601	1	34	,	,	PUNCT
spir-8601	1	35	urbana	urbana	PROPN
spir-8601	1	36	-	-	PUNCT
spir-8601	1	37	champaign	champaign	PROPN
spir-8601	1	38	usa	usa	PROPN
spir-8601	1	39	mattcrain1@gmail.com	mattcrain1@gmail.com	PROPN
spir-8601	1	40	abstract	abstract	NOUN
spir-8601	1	41	this	this	DET
spir-8601	1	42	paper	paper	NOUN
spir-8601	1	43	outlines	outline	VERB
spir-8601	1	44	the	the	DET
spir-8601	1	45	connections	connection	NOUN
spir-8601	1	46	between	between	ADP
spir-8601	1	47	the	the	DET
spir-8601	1	48	dotcom	dotcom	NOUN
spir-8601	1	49	investment	investment	NOUN
spir-8601	1	50	bubble	bubble	NOUN
spir-8601	1	51	and	and	CCONJ
spir-8601	1	52	the	the	DET
spir-8601	1	53	growth	growth	NOUN
spir-8601	1	54	of	of	ADP
spir-8601	1	55	online	online	ADJ
spir-8601	1	56	advertising	advertising	NOUN
spir-8601	1	57	.	.	PUNCT
spir-8601	2	1	in	in	ADP
spir-8601	2	2	the	the	DET
spir-8601	2	3	latter	latter	ADJ
spir-8601	2	4	half	half	NOUN
spir-8601	2	5	of	of	ADP
spir-8601	2	6	the	the	DET
spir-8601	2	7	1990s	1990s	NUM
spir-8601	2	8	,	,	PUNCT
spir-8601	2	9	speculative	speculative	ADJ
spir-8601	2	10	investors	investor	NOUN
spir-8601	2	11	funded	fund	VERB
spir-8601	2	12	the	the	DET
spir-8601	2	13	lavish	lavish	ADJ
spir-8601	2	14	advertising	advertising	NOUN
spir-8601	2	15	expenditures	expenditure	NOUN
spir-8601	2	16	of	of	ADP
spir-8601	2	17	a	a	DET
spir-8601	2	18	host	host	NOUN
spir-8601	2	19	of	of	ADP
spir-8601	2	20	largely	largely	ADV
spir-8601	2	21	unprofitable	unprofitable	ADJ
spir-8601	2	22	dotcom	dotcom	NOUN
spir-8601	2	23	companies	company	NOUN
spir-8601	2	24	through	through	ADP
spir-8601	2	25	which	which	PRON
spir-8601	2	26	billions	billion	NOUN
spir-8601	2	27	of	of	ADP
spir-8601	2	28	dollars	dollar	NOUN
spir-8601	2	29	poured	pour	VERB
spir-8601	2	30	into	into	ADP
spir-8601	2	31	the	the	DET
spir-8601	2	32	nascent	nascent	ADJ
spir-8601	2	33	online	online	ADJ
spir-8601	2	34	advertising	advertising	NOUN
spir-8601	2	35	sector	sector	NOUN
spir-8601	2	36	.	.	PUNCT
spir-8601	3	1	this	this	PRON
spir-8601	3	2	generated	generate	VERB
spir-8601	3	3	a	a	DET
spir-8601	3	4	surge	surge	NOUN
spir-8601	3	5	of	of	ADP
spir-8601	3	6	demand	demand	NOUN
spir-8601	3	7	for	for	ADP
spir-8601	3	8	online	online	ADJ
spir-8601	3	9	ad	ad	NOUN
spir-8601	3	10	services	service	NOUN
spir-8601	3	11	and	and	CCONJ
spir-8601	3	12	helped	help	VERB
spir-8601	3	13	to	to	PART
spir-8601	3	14	legitimize	legitimize	VERB
spir-8601	3	15	the	the	DET
spir-8601	3	16	internet	internet	NOUN
spir-8601	3	17	as	as	ADP
spir-8601	3	18	an	an	DET
spir-8601	3	19	advertising	advertising	NOUN
spir-8601	3	20	channel	channel	NOUN
spir-8601	3	21	.	.	PUNCT
spir-8601	4	1	these	these	DET
spir-8601	4	2	outlays	outlay	NOUN
spir-8601	4	3	were	be	AUX
spir-8601	4	4	rationalized	rationalize	VERB
spir-8601	4	5	through	through	ADP
spir-8601	4	6	a	a	DET
spir-8601	4	7	new	new	ADJ
spir-8601	4	8	economy	economy	NOUN
spir-8601	4	9	ideology	ideology	NOUN
spir-8601	4	10	that	that	PRON
spir-8601	4	11	greatly	greatly	ADV
spir-8601	4	12	privileged	privileged	ADJ
spir-8601	4	13	marketing	marketing	NOUN
spir-8601	4	14	practices	practice	NOUN
spir-8601	4	15	.	.	PUNCT
spir-8601	5	1	advertising	advertising	NOUN
spir-8601	5	2	became	become	VERB
spir-8601	5	3	the	the	DET
spir-8601	5	4	cornerstone	cornerstone	NOUN
spir-8601	5	5	of	of	ADP
spir-8601	5	6	dotcom	dotcom	NOUN
spir-8601	5	7	business	business	NOUN
spir-8601	5	8	strategy	strategy	NOUN
spir-8601	5	9	,	,	PUNCT
spir-8601	5	10	necessary	necessary	ADJ
spir-8601	5	11	to	to	PART
spir-8601	5	12	not	not	PART
spir-8601	5	13	only	only	ADV
spir-8601	5	14	win	win	VERB
spir-8601	5	15	customers	customer	NOUN
spir-8601	5	16	,	,	PUNCT
spir-8601	5	17	but	but	CCONJ
spir-8601	5	18	also	also	ADV
spir-8601	5	19	to	to	PART
spir-8601	5	20	attract	attract	VERB
spir-8601	5	21	essential	essential	ADJ
spir-8601	5	22	investment	investment	NOUN
spir-8601	5	23	capital	capital	NOUN
spir-8601	5	24	.	.	PUNCT
spir-8601	6	1	while	while	SCONJ
spir-8601	6	2	the	the	DET
spir-8601	6	3	period	period	NOUN
spir-8601	6	4	is	be	AUX
spir-8601	6	5	often	often	ADV
spir-8601	6	6	dismissed	dismiss	VERB
spir-8601	6	7	as	as	ADP
spir-8601	6	8	a	a	DET
spir-8601	6	9	false	false	ADJ
spir-8601	6	10	start	start	NOUN
spir-8601	6	11	in	in	ADP
spir-8601	6	12	the	the	DET
spir-8601	6	13	history	history	NOUN
spir-8601	6	14	of	of	ADP
spir-8601	6	15	the	the	DET
spir-8601	6	16	web	web	NOUN
spir-8601	6	17	’s	’s	PART
spir-8601	6	18	commercial	commercial	ADJ
spir-8601	6	19	development	development	NOUN
spir-8601	6	20	,	,	PUNCT
spir-8601	6	21	it	it	PRON
spir-8601	6	22	is	be	AUX
spir-8601	6	23	better	well	ADV
spir-8601	6	24	conceived	conceive	VERB
spir-8601	6	25	of	of	ADP
spir-8601	6	26	as	as	ADV
spir-8601	6	27	highly	highly	ADV
spir-8601	6	28	generative	generative	ADJ
spir-8601	6	29	of	of	ADP
spir-8601	6	30	modern	modern	ADJ
spir-8601	6	31	structures	structure	NOUN
spir-8601	6	32	of	of	ADP
spir-8601	6	33	online	online	ADJ
spir-8601	6	34	advertising	advertising	NOUN
spir-8601	6	35	.	.	PUNCT
spir-8601	7	1	keywords	keyword	VERB
spir-8601	7	2	online	online	ADJ
spir-8601	7	3	advertising	advertising	NOUN
spir-8601	7	4	;	;	PUNCT
spir-8601	7	5	dotcom	dotcom	NOUN
spir-8601	7	6	bubble	bubble	NOUN
spir-8601	7	7	;	;	PUNCT
spir-8601	7	8	financial	financial	ADJ
spir-8601	7	9	markets	market	NOUN
spir-8601	7	10	;	;	PUNCT
spir-8601	7	11	venture	venture	NOUN
spir-8601	7	12	capital	capital	NOUN
spir-8601	7	13	;	;	PUNCT
spir-8601	7	14	new	new	ADJ
spir-8601	7	15	economy	economy	NOUN
spir-8601	7	16	the	the	DET
spir-8601	7	17	political	political	ADJ
spir-8601	7	18	economic	economic	ADJ
spir-8601	7	19	structures	structure	NOUN
spir-8601	7	20	of	of	ADP
spir-8601	7	21	the	the	DET
spir-8601	7	22	internet	internet	NOUN
spir-8601	7	23	impact	impact	NOUN
spir-8601	7	24	the	the	DET
spir-8601	7	25	types	type	NOUN
spir-8601	7	26	of	of	ADP
spir-8601	7	27	communication	communication	NOUN
spir-8601	7	28	it	it	PRON
spir-8601	7	29	enables	enable	VERB
spir-8601	7	30	.	.	PUNCT
spir-8601	8	1	platforms	platform	NOUN
spir-8601	8	2	like	like	ADP
spir-8601	8	3	twitter	twitter	NOUN
spir-8601	8	4	have	have	AUX
spir-8601	8	5	been	be	AUX
spir-8601	8	6	lauded	laud	VERB
spir-8601	8	7	for	for	ADP
spir-8601	8	8	their	their	PRON
spir-8601	8	9	roles	role	NOUN
spir-8601	8	10	as	as	ADP
spir-8601	8	11	facilitators	facilitator	NOUN
spir-8601	8	12	of	of	ADP
spir-8601	8	13	political	political	ADJ
spir-8601	8	14	and	and	CCONJ
spir-8601	8	15	cultural	cultural	ADJ
spir-8601	8	16	participation	participation	NOUN
spir-8601	8	17	,	,	PUNCT
spir-8601	8	18	yet	yet	CCONJ
spir-8601	8	19	these	these	DET
spir-8601	8	20	companies	company	NOUN
spir-8601	8	21	also	also	ADV
spir-8601	8	22	seek	seek	VERB
spir-8601	8	23	to	to	PART
spir-8601	8	24	monetize	monetize	VERB
spir-8601	8	25	their	their	PRON
spir-8601	8	26	users	user	NOUN
spir-8601	8	27	’	’	PART
spir-8601	8	28	activities	activity	NOUN
spir-8601	8	29	,	,	PUNCT
spir-8601	8	30	political	political	ADJ
spir-8601	8	31	or	or	CCONJ
spir-8601	8	32	otherwise	otherwise	ADV
spir-8601	8	33	.	.	PUNCT
spir-8601	9	1	in	in	ADP
spir-8601	9	2	this	this	DET
spir-8601	9	3	capacity	capacity	NOUN
spir-8601	9	4	social	social	ADJ
spir-8601	9	5	media	medium	NOUN
spir-8601	9	6	are	be	AUX
spir-8601	9	7	a	a	DET
spir-8601	9	8	recent	recent	ADJ
spir-8601	9	9	iteration	iteration	NOUN
spir-8601	9	10	of	of	ADP
spir-8601	9	11	a	a	DET
spir-8601	9	12	more	more	ADV
spir-8601	9	13	general	general	ADJ
spir-8601	9	14	marketing	marketing	NOUN
spir-8601	9	15	function	function	NOUN
spir-8601	9	16	that	that	PRON
spir-8601	9	17	has	have	AUX
spir-8601	9	18	been	be	AUX
spir-8601	9	19	under	under	ADP
spir-8601	9	20	construction	construction	NOUN
spir-8601	9	21	on	on	ADP
spir-8601	9	22	the	the	DET
spir-8601	9	23	internet	internet	NOUN
spir-8601	9	24	since	since	SCONJ
spir-8601	9	25	the	the	DET
spir-8601	9	26	inception	inception	NOUN
spir-8601	9	27	of	of	ADP
spir-8601	9	28	commercial	commercial	ADJ
spir-8601	9	29	online	online	ADJ
spir-8601	9	30	services	service	NOUN
spir-8601	9	31	and	and	CCONJ
spir-8601	9	32	the	the	DET
spir-8601	9	33	world	world	NOUN
spir-8601	9	34	wide	wide	ADJ
spir-8601	9	35	web	web	NOUN
spir-8601	9	36	over	over	ADP
spir-8601	9	37	two	two	NUM
spir-8601	9	38	decades	decade	NOUN
spir-8601	9	39	ago	ago	ADV
spir-8601	9	40	.	.	PUNCT
spir-8601	10	1	although	although	SCONJ
spir-8601	10	2	topics	topic	NOUN
spir-8601	10	3	such	such	ADJ
spir-8601	10	4	as	as	ADP
spir-8601	10	5	digital	digital	ADJ
spir-8601	10	6	labor	labor	NOUN
spir-8601	10	7	(	(	PUNCT
spir-8601	10	8	scholz	scholz	NOUN
spir-8601	10	9	,	,	PUNCT
spir-8601	10	10	2013	2013	NUM
spir-8601	10	11	)	)	PUNCT
spir-8601	10	12	,	,	PUNCT
spir-8601	10	13	dataveillance	dataveillance	NOUN
spir-8601	10	14	(	(	PUNCT
spir-8601	10	15	zimmer	zimmer	PROPN
spir-8601	10	16	,	,	PUNCT
spir-8601	10	17	2008	2008	NUM
spir-8601	10	18	)	)	PUNCT
spir-8601	10	19	and	and	CCONJ
spir-8601	10	20	networked	networked	ADJ
spir-8601	10	21	publics	public	NOUN
spir-8601	10	22	(	(	PUNCT
spir-8601	10	23	papacharissi	papacharissi	PROPN
spir-8601	10	24	,	,	PUNCT
spir-8601	10	25	2010	2010	NUM
spir-8601	10	26	)	)	PUNCT
spir-8601	10	27	have	have	AUX
spir-8601	10	28	received	receive	VERB
spir-8601	10	29	much	much	ADJ
spir-8601	10	30	needed	need	VERB
spir-8601	10	31	attention	attention	NOUN
spir-8601	10	32	,	,	PUNCT
spir-8601	10	33	scholarship	scholarship	NOUN
spir-8601	10	34	offering	offer	VERB
spir-8601	10	35	critical	critical	ADJ
spir-8601	10	36	narratives	narrative	NOUN
spir-8601	10	37	of	of	ADP
spir-8601	10	38	the	the	DET
spir-8601	10	39	history	history	NOUN
spir-8601	10	40	of	of	ADP
spir-8601	10	41	the	the	DET
spir-8601	10	42	web	web	NOUN
spir-8601	10	43	’s	’s	PART
spir-8601	10	44	commercialization	commercialization	NOUN
spir-8601	10	45	remains	remain	VERB
spir-8601	10	46	sparse	sparse	ADJ
spir-8601	10	47	(	(	PUNCT
spir-8601	10	48	turow	turow	NOUN
spir-8601	10	49	,	,	PUNCT
spir-8601	10	50	2012	2012	NUM
spir-8601	10	51	)	)	PUNCT
spir-8601	10	52	.	.	PUNCT
spir-8601	11	1	this	this	DET
spir-8601	11	2	paper	paper	NOUN
spir-8601	11	3	addresses	address	NOUN
spir-8601	11	4	this	this	DET
spir-8601	11	5	gap	gap	NOUN
spir-8601	11	6	by	by	ADP
spir-8601	11	7	outlining	outline	VERB
spir-8601	11	8	the	the	DET
spir-8601	11	9	connections	connection	NOUN
spir-8601	11	10	between	between	ADP
spir-8601	11	11	the	the	DET
spir-8601	11	12	dotcom	dotcom	NOUN
spir-8601	11	13	investment	investment	NOUN
spir-8601	11	14	bubble	bubble	NOUN
spir-8601	11	15	and	and	CCONJ
spir-8601	11	16	the	the	DET
spir-8601	11	17	growth	growth	NOUN
spir-8601	11	18	of	of	ADP
spir-8601	11	19	online	online	ADJ
spir-8601	11	20	advertising	advertising	NOUN
spir-8601	11	21	,	,	PUNCT
spir-8601	11	22	a	a	DET
spir-8601	11	23	central	central	ADJ
spir-8601	11	24	but	but	CCONJ
spir-8601	11	25	often	often	ADV
spir-8601	11	26	overlooked	overlook	VERB
spir-8601	11	27	component	component	NOUN
spir-8601	11	28	of	of	ADP
spir-8601	11	29	the	the	DET
spir-8601	11	30	web	web	NOUN
spir-8601	11	31	’s	’s	PART
spir-8601	11	32	commercial	commercial	ADJ
spir-8601	11	33	development	development	NOUN
spir-8601	11	34	.	.	PUNCT
spir-8601	12	1	one	one	NUM
spir-8601	12	2	tendency	tendency	NOUN
spir-8601	12	3	has	have	AUX
spir-8601	12	4	been	be	AUX
spir-8601	12	5	to	to	PART
spir-8601	12	6	gloss	gloss	VERB
spir-8601	12	7	over	over	ADP
spir-8601	12	8	the	the	DET
spir-8601	12	9	1990s	1990	NOUN
spir-8601	12	10	as	as	ADP
spir-8601	12	11	a	a	DET
spir-8601	12	12	prosaic	prosaic	ADJ
spir-8601	12	13	era	era	NOUN
spir-8601	12	14	of	of	ADP
spir-8601	12	15	banners	banner	NOUN
spir-8601	12	16	and	and	CCONJ
spir-8601	12	17	pop	pop	NOUN
spir-8601	12	18	-	-	PUNCT
spir-8601	12	19	ups	up	NOUN
spir-8601	12	20	,	,	PUNCT
spir-8601	12	21	a	a	DET
spir-8601	12	22	false	false	ADJ
spir-8601	12	23	start	start	NOUN
spir-8601	12	24	in	in	ADP
spir-8601	12	25	the	the	DET
spir-8601	12	26	history	history	NOUN
spir-8601	12	27	of	of	ADP
spir-8601	12	28	online	online	ADJ
spir-8601	12	29	advertising	advertising	NOUN
spir-8601	12	30	that	that	PRON
spir-8601	12	31	was	be	AUX
spir-8601	12	32	swept	sweep	VERB
spir-8601	12	33	away	away	ADV
spir-8601	12	34	in	in	ADP
spir-8601	12	35	the	the	DET
spir-8601	12	36	bubble	bubble	NOUN
spir-8601	12	37	’s	’s	PART
spir-8601	12	38	collapse	collapse	NOUN
spir-8601	12	39	.	.	PUNCT
spir-8601	13	1	the	the	DET
spir-8601	13	2	real	real	ADJ
spir-8601	13	3	action	action	NOUN
spir-8601	13	4	begins	begin	VERB
spir-8601	13	5	in	in	ADP
spir-8601	13	6	the	the	DET
spir-8601	13	7	early	early	ADJ
spir-8601	13	8	2000s	2000s	NUM
spir-8601	13	9	with	with	ADP
spir-8601	13	10	google	google	PROPN
spir-8601	13	11	’s	’s	PART
spir-8601	13	12	refinement	refinement	NOUN
spir-8601	13	13	of	of	ADP
spir-8601	13	14	keyword	keyword	NOUN
spir-8601	13	15	advertising	advertising	NOUN
spir-8601	13	16	and	and	CCONJ
spir-8601	13	17	implementation	implementation	NOUN
spir-8601	13	18	of	of	ADP
spir-8601	13	19	the	the	DET
spir-8601	13	20	pay	pay	VERB
spir-8601	13	21	-	-	PUNCT
spir-8601	13	22	per	per	ADP
spir-8601	13	23	-	-	PUNCT
spir-8601	13	24	click	click	NOUN
spir-8601	13	25	model	model	NOUN
spir-8601	13	26	,	,	PUNCT
spir-8601	13	27	so	so	SCONJ
spir-8601	13	28	the	the	DET
spir-8601	13	29	story	story	NOUN
spir-8601	13	30	goes	go	VERB
spir-8601	13	31	.	.	PUNCT
spir-8601	14	1	the	the	DET
spir-8601	14	2	counter	counter	NOUN
spir-8601	14	3	-	-	NOUN
spir-8601	14	4	argument	argument	NOUN
spir-8601	14	5	presented	present	VERB
spir-8601	14	6	here	here	ADV
spir-8601	14	7	is	be	AUX
spir-8601	14	8	that	that	SCONJ
spir-8601	14	9	the	the	DET
spir-8601	14	10	banner	banner	NOUN
spir-8601	14	11	era	era	NOUN
spir-8601	14	12	,	,	PUNCT
spir-8601	14	13	in	in	ADP
spir-8601	14	14	conjunction	conjunction	NOUN
spir-8601	14	15	with	with	ADP
spir-8601	14	16	the	the	DET
spir-8601	14	17	dotcom	dotcom	NOUN
spir-8601	14	18	bubble	bubble	NOUN
spir-8601	14	19	,	,	PUNCT
spir-8601	14	20	is	be	AUX
spir-8601	14	21	better	well	ADV
spir-8601	14	22	conceived	conceive	VERB
spir-8601	14	23	of	of	ADP
spir-8601	14	24	as	as	ADV
spir-8601	14	25	highly	highly	ADV
spir-8601	14	26	generative	generative	ADJ
spir-8601	14	27	of	of	ADP
spir-8601	14	28	modern	modern	ADJ
spir-8601	14	29	structures	structure	NOUN
spir-8601	14	30	of	of	ADP
spir-8601	14	31	online	online	ADJ
spir-8601	14	32	advertising	advertising	NOUN
spir-8601	14	33	.	.	PUNCT
spir-8601	15	1	soaring	soar	VERB
spir-8601	15	2	investment	investment	NOUN
spir-8601	15	3	markets	market	NOUN
spir-8601	15	4	and	and	CCONJ
spir-8601	15	5	the	the	DET
spir-8601	15	6	developing	develop	VERB
spir-8601	15	7	advertising	advertising	NOUN
spir-8601	15	8	sector	sector	NOUN
spir-8601	15	9	entered	enter	VERB
spir-8601	15	10	into	into	ADP
spir-8601	15	11	a	a	DET
spir-8601	15	12	pattern	pattern	NOUN
spir-8601	15	13	of	of	ADP
spir-8601	15	14	mutual	mutual	ADJ
spir-8601	15	15	reinforcement	reinforcement	NOUN
spir-8601	15	16	that	that	PRON
spir-8601	15	17	began	begin	VERB
spir-8601	15	18	in	in	ADP
spir-8601	15	19	1995	1995	NUM
spir-8601	15	20	and	and	CCONJ
spir-8601	15	21	intensified	intensify	VERB
spir-8601	15	22	until	until	SCONJ
spir-8601	15	23	the	the	DET
spir-8601	15	24	bubble	bubble	NOUN
spir-8601	15	25	collapsed	collapse	VERB
spir-8601	15	26	in	in	ADP
spir-8601	15	27	2000	2000	NUM
spir-8601	15	28	.	.	PUNCT
spir-8601	16	1	this	this	DET
spir-8601	16	2	paper	paper	NOUN
spir-8601	16	3	introduces	introduce	VERB
spir-8601	16	4	just	just	ADV
spir-8601	16	5	one	one	NUM
spir-8601	16	6	facet	facet	NOUN
spir-8601	16	7	of	of	ADP
spir-8601	16	8	this	this	DET
spir-8601	16	9	broadly	broadly	ADV
spir-8601	16	10	generative	generative	ADJ
spir-8601	16	11	capacity	capacity	NOUN
spir-8601	16	12	:	:	PUNCT
spir-8601	16	13	the	the	DET
spir-8601	16	14	production	production	NOUN
spir-8601	16	15	of	of	ADP
spir-8601	16	16	demand	demand	NOUN
spir-8601	16	17	for	for	ADP
spir-8601	16	18	online	online	ADJ
spir-8601	16	19	advertising	advertising	NOUN
spir-8601	16	20	services	service	NOUN
spir-8601	16	21	.	.	PUNCT
spir-8601	17	1	in	in	ADP
spir-8601	17	2	the	the	DET
spir-8601	17	3	context	context	NOUN
spir-8601	17	4	of	of	ADP
spir-8601	17	5	financial	financial	ADJ
spir-8601	17	6	speculation	speculation	NOUN
spir-8601	17	7	,	,	PUNCT
spir-8601	17	8	public	public	ADJ
spir-8601	17	9	and	and	CCONJ
spir-8601	17	10	private	private	ADJ
spir-8601	17	11	investors	investor	NOUN
spir-8601	17	12	funded	fund	VERB
spir-8601	17	13	the	the	DET
spir-8601	17	14	lavish	lavish	ADJ
spir-8601	17	15	advertising	advertising	NOUN
spir-8601	17	16	expenditures	expenditure	NOUN
spir-8601	17	17	of	of	ADP
spir-8601	17	18	a	a	DET
spir-8601	17	19	host	host	NOUN
spir-8601	17	20	of	of	ADP
spir-8601	17	21	largely	largely	ADV
spir-8601	17	22	unprofitable	unprofitable	ADJ
spir-8601	17	23	dotcom	dotcom	NOUN
spir-8601	17	24	companies	company	NOUN
spir-8601	17	25	.	.	PUNCT
spir-8601	18	1	through	through	ADP
spir-8601	18	2	these	these	DET
spir-8601	18	3	conduits	conduit	NOUN
spir-8601	18	4	billions	billion	NOUN
spir-8601	18	5	of	of	ADP
spir-8601	18	6	dollars	dollar	NOUN
spir-8601	18	7	of	of	ADP
spir-8601	18	8	investment	investment	NOUN
spir-8601	18	9	capital	capital	NOUN
spir-8601	18	10	poured	pour	VERB
spir-8601	18	11	into	into	ADP
spir-8601	18	12	the	the	DET
spir-8601	18	13	nascent	nascent	ADJ
spir-8601	18	14	online	online	ADJ
spir-8601	18	15	advertising	advertising	NOUN
spir-8601	18	16	sector	sector	NOUN
spir-8601	18	17	,	,	PUNCT
spir-8601	18	18	generating	generate	VERB
spir-8601	18	19	a	a	DET
spir-8601	18	20	surge	surge	NOUN
spir-8601	18	21	of	of	ADP
spir-8601	18	22	demand	demand	NOUN
spir-8601	18	23	for	for	ADP
spir-8601	18	24	online	online	ADJ
spir-8601	18	25	ad	ad	NOUN
spir-8601	18	26	services	service	NOUN
spir-8601	18	27	and	and	CCONJ
spir-8601	18	28	legitimizing	legitimize	VERB
spir-8601	18	29	the	the	DET
spir-8601	18	30	internet	internet	NOUN
spir-8601	18	31	as	as	ADP
spir-8601	18	32	an	an	DET
spir-8601	18	33	advertising	advertising	NOUN
spir-8601	18	34	channel	channel	NOUN
spir-8601	18	35	.	.	PUNCT
spir-8601	19	1	these	these	DET
spir-8601	19	2	outlays	outlay	NOUN
spir-8601	19	3	,	,	PUNCT
spir-8601	19	4	which	which	PRON
spir-8601	19	5	would	would	AUX
spir-8601	19	6	have	have	AUX
spir-8601	19	7	previously	previously	ADV
spir-8601	19	8	been	be	AUX
spir-8601	19	9	marked	mark	VERB
spir-8601	19	10	as	as	ADP
spir-8601	19	11	risky	risky	ADJ
spir-8601	19	12	,	,	PUNCT
spir-8601	19	13	were	be	AUX
spir-8601	19	14	rationalized	rationalize	VERB
spir-8601	19	15	through	through	ADP
spir-8601	19	16	a	a	DET
spir-8601	19	17	new	new	ADJ
spir-8601	19	18	economy	economy	NOUN
spir-8601	19	19	selected	select	VERB
spir-8601	19	20	papers	paper	NOUN
spir-8601	19	21	of	of	ADP
spir-8601	19	22	internet	internet	NOUN
spir-8601	19	23	research	research	NOUN
spir-8601	19	24	14.0	14.0	NUM
spir-8601	19	25	,	,	PUNCT
spir-8601	19	26	2013	2013	NUM
spir-8601	19	27	:	:	PUNCT
spir-8601	19	28	denver	denver	PROPN
spir-8601	19	29	,	,	PUNCT
spir-8601	19	30	usa	usa	PROPN
spir-8601	19	31	2	2	NUM
spir-8601	19	32	ideology	ideology	NOUN
spir-8601	19	33	that	that	PRON
spir-8601	19	34	greatly	greatly	ADV
spir-8601	19	35	privileged	privileged	ADJ
spir-8601	19	36	marketing	marketing	NOUN
spir-8601	19	37	practices	practice	NOUN
spir-8601	19	38	.	.	PUNCT
spir-8601	20	1	established	establish	VERB
spir-8601	20	2	measures	measure	NOUN
spir-8601	20	3	of	of	ADP
spir-8601	20	4	financial	financial	ADJ
spir-8601	20	5	assessment	assessment	NOUN
spir-8601	20	6	such	such	ADJ
spir-8601	20	7	as	as	ADP
spir-8601	20	8	profitability	profitability	NOUN
spir-8601	20	9	were	be	AUX
spir-8601	20	10	superseded	supersede	VERB
spir-8601	20	11	by	by	ADP
spir-8601	20	12	marketing	marketing	NOUN
spir-8601	20	13	-	-	PUNCT
spir-8601	20	14	based	base	VERB
spir-8601	20	15	metrics	metric	NOUN
spir-8601	20	16	such	such	ADJ
spir-8601	20	17	as	as	ADP
spir-8601	20	18	“	"	PUNCT
spir-8601	20	19	mindshare	mindshare	NOUN
spir-8601	20	20	”	"	PUNCT
spir-8601	20	21	(	(	PUNCT
spir-8601	20	22	morgan	morgan	PROPN
spir-8601	20	23	stanley	stanley	PROPN
spir-8601	20	24	,	,	PUNCT
spir-8601	20	25	1996	1996	NUM
spir-8601	20	26	)	)	PUNCT
spir-8601	20	27	.	.	PUNCT
spir-8601	21	1	a	a	DET
spir-8601	21	2	“	"	PUNCT
spir-8601	21	3	get	get	VERB
spir-8601	21	4	big	big	ADJ
spir-8601	21	5	fast	fast	ADJ
spir-8601	21	6	”	"	PUNCT
spir-8601	21	7	business	business	NOUN
spir-8601	21	8	model	model	NOUN
spir-8601	21	9	based	base	VERB
spir-8601	21	10	on	on	ADP
spir-8601	21	11	rapid	rapid	ADJ
spir-8601	21	12	expansion	expansion	NOUN
spir-8601	21	13	and	and	CCONJ
spir-8601	21	14	brand	brand	NOUN
spir-8601	21	15	recognition	recognition	NOUN
spir-8601	21	16	became	became	AUX
spir-8601	21	17	normalized	normalize	VERB
spir-8601	21	18	among	among	ADP
spir-8601	21	19	dotcoms	dotcom	NOUN
spir-8601	21	20	looking	look	VERB
spir-8601	21	21	to	to	PART
spir-8601	21	22	commercialize	commercialize	VERB
spir-8601	21	23	“	"	PUNCT
spir-8601	21	24	cyberspace	cyberspace	NOUN
spir-8601	21	25	”	"	PUNCT
spir-8601	21	26	(	(	PUNCT
spir-8601	21	27	kirsch	kirsch	PROPN
spir-8601	21	28	&	&	CCONJ
spir-8601	21	29	goldfarb	goldfarb	PROPN
spir-8601	21	30	,	,	PUNCT
spir-8601	21	31	2008	2008	NUM
spir-8601	21	32	)	)	PUNCT
spir-8601	21	33	.	.	PUNCT
spir-8601	22	1	venture	venture	NOUN
spir-8601	22	2	capital	capital	PROPN
spir-8601	22	3	investment	investment	NOUN
spir-8601	22	4	reached	reach	VERB
spir-8601	22	5	unprecedented	unprecedented	ADJ
spir-8601	22	6	levels	level	NOUN
spir-8601	22	7	,	,	PUNCT
spir-8601	22	8	financial	financial	ADJ
spir-8601	22	9	markets	market	NOUN
spir-8601	22	10	soared	soar	VERB
spir-8601	22	11	,	,	PUNCT
spir-8601	22	12	and	and	CCONJ
spir-8601	22	13	marketing	marketing	NOUN
spir-8601	22	14	practices	practice	NOUN
spir-8601	22	15	such	such	ADJ
spir-8601	22	16	as	as	ADP
spir-8601	22	17	advertising	advertising	NOUN
spir-8601	22	18	and	and	CCONJ
spir-8601	22	19	public	public	ADJ
spir-8601	22	20	relations	relation	NOUN
spir-8601	22	21	became	become	VERB
spir-8601	22	22	the	the	DET
spir-8601	22	23	cornerstone	cornerstone	NOUN
spir-8601	22	24	of	of	ADP
spir-8601	22	25	dotcom	dotcom	NOUN
spir-8601	22	26	business	business	NOUN
spir-8601	22	27	strategy	strategy	NOUN
spir-8601	22	28	,	,	PUNCT
spir-8601	22	29	the	the	DET
spir-8601	22	30	key	key	ADJ
spir-8601	22	31	competitive	competitive	ADJ
spir-8601	22	32	weapon	weapon	NOUN
spir-8601	22	33	in	in	ADP
spir-8601	22	34	the	the	DET
spir-8601	22	35	struggle	struggle	NOUN
spir-8601	22	36	to	to	PART
spir-8601	22	37	not	not	PART
spir-8601	22	38	only	only	ADV
spir-8601	22	39	win	win	VERB
spir-8601	22	40	customers	customer	NOUN
spir-8601	22	41	,	,	PUNCT
spir-8601	22	42	but	but	CCONJ
spir-8601	22	43	also	also	ADV
spir-8601	22	44	to	to	PART
spir-8601	22	45	attract	attract	VERB
spir-8601	22	46	essential	essential	ADJ
spir-8601	22	47	investment	investment	NOUN
spir-8601	22	48	capital	capital	NOUN
spir-8601	22	49	.	.	PUNCT
spir-8601	23	1	in	in	ADP
spir-8601	23	2	just	just	ADV
spir-8601	23	3	one	one	NUM
spir-8601	23	4	example	example	NOUN
spir-8601	23	5	,	,	PUNCT
spir-8601	23	6	an	an	DET
spir-8601	23	7	interpublic	interpublic	ADJ
spir-8601	23	8	ad	ad	NOUN
spir-8601	23	9	agency	agency	NOUN
spir-8601	23	10	reported	report	VERB
spir-8601	23	11	that	that	SCONJ
spir-8601	23	12	its	its	PRON
spir-8601	23	13	dotcom	dotcom	NOUN
spir-8601	23	14	clients	client	NOUN
spir-8601	23	15	planned	plan	VERB
spir-8601	23	16	to	to	PART
spir-8601	23	17	spend	spend	VERB
spir-8601	23	18	in	in	ADP
spir-8601	23	19	excess	excess	NOUN
spir-8601	23	20	of	of	ADP
spir-8601	23	21	$	$	SYM
spir-8601	23	22	1	1	NUM
spir-8601	23	23	billion	billion	NUM
spir-8601	23	24	in	in	ADP
spir-8601	23	25	the	the	DET
spir-8601	23	26	fourth	fourth	ADJ
spir-8601	23	27	quarter	quarter	NOUN
spir-8601	23	28	of	of	ADP
spir-8601	23	29	1999	1999	NUM
spir-8601	23	30	,	,	PUNCT
spir-8601	23	31	roughly	roughly	ADV
spir-8601	23	32	equivalent	equivalent	ADJ
spir-8601	23	33	to	to	ADP
spir-8601	23	34	the	the	DET
spir-8601	23	35	annual	annual	ADJ
spir-8601	23	36	us	us	PROPN
spir-8601	23	37	ad	ad	NOUN
spir-8601	23	38	spending	spending	NOUN
spir-8601	23	39	of	of	ADP
spir-8601	23	40	mcdonald	mcdonald	PROPN
spir-8601	23	41	’s	’s	PART
spir-8601	23	42	and	and	CCONJ
spir-8601	23	43	burger	burger	NOUN
spir-8601	23	44	king	king	NOUN
spir-8601	23	45	combined	combine	VERB
spir-8601	23	46	(	(	PUNCT
spir-8601	23	47	hwang	hwang	PROPN
spir-8601	23	48	,	,	PUNCT
spir-8601	23	49	1999	1999	NUM
spir-8601	23	50	)	)	PUNCT
spir-8601	23	51	.	.	PUNCT
spir-8601	24	1	dotcoms	dotcom	NOUN
spir-8601	24	2	such	such	ADJ
spir-8601	24	3	as	as	ADP
spir-8601	24	4	webvan	webvan	ADJ
spir-8601	24	5	,	,	PUNCT
spir-8601	24	6	value	value	NOUN
spir-8601	24	7	america	america	PROPN
spir-8601	24	8	,	,	PUNCT
spir-8601	24	9	home	home	NOUN
spir-8601	24	10	grocer	grocer	NOUN
spir-8601	24	11	,	,	PUNCT
spir-8601	24	12	cnet	cnet	NOUN
spir-8601	24	13	,	,	PUNCT
spir-8601	24	14	and	and	CCONJ
spir-8601	24	15	altavista	altavista	PROPN
spir-8601	24	16	each	each	PRON
spir-8601	24	17	announced	announce	VERB
spir-8601	24	18	$	$	SYM
spir-8601	24	19	100	100	NUM
spir-8601	24	20	million	million	NUM
spir-8601	24	21	plus	plus	CCONJ
spir-8601	24	22	ad	ad	NOUN
spir-8601	24	23	campaigns	campaign	NOUN
spir-8601	24	24	(	(	PUNCT
spir-8601	24	25	cuneo	cuneo	NOUN
spir-8601	24	26	,	,	PUNCT
spir-8601	24	27	1999	1999	NUM
spir-8601	24	28	;	;	PUNCT
spir-8601	24	29	gilbert	gilbert	PROPN
spir-8601	24	30	,	,	PUNCT
spir-8601	24	31	2000	2000	NUM
spir-8601	24	32	;	;	PUNCT
spir-8601	24	33	kawamoto	kawamoto	NOUN
spir-8601	24	34	,	,	PUNCT
spir-8601	24	35	2000	2000	NUM
spir-8601	24	36	;	;	PUNCT
spir-8601	24	37	williamson	williamson	PROPN
spir-8601	24	38	,	,	PUNCT
spir-8601	24	39	2000	2000	NUM
spir-8601	24	40	)	)	PUNCT
spir-8601	24	41	.	.	PUNCT
spir-8601	25	1	while	while	SCONJ
spir-8601	25	2	some	some	PRON
spir-8601	25	3	of	of	ADP
spir-8601	25	4	these	these	DET
spir-8601	25	5	outlays	outlay	NOUN
spir-8601	25	6	went	go	VERB
spir-8601	25	7	to	to	ADP
spir-8601	25	8	offline	offline	ADJ
spir-8601	25	9	platforms	platform	NOUN
spir-8601	25	10	(	(	PUNCT
spir-8601	25	11	e.g.	e.g.	ADV
spir-8601	25	12	there	there	PRON
spir-8601	25	13	were	be	VERB
spir-8601	25	14	17	17	NUM
spir-8601	25	15	dotcom	dotcom	NOUN
spir-8601	25	16	spots	spot	NOUN
spir-8601	25	17	in	in	ADP
spir-8601	25	18	the	the	DET
spir-8601	25	19	2000	2000	NUM
spir-8601	25	20	super	super	ADJ
spir-8601	25	21	bowl	bowl	NOUN
spir-8601	25	22	)	)	PUNCT
spir-8601	25	23	,	,	PUNCT
spir-8601	25	24	dotcoms	dotcom	NOUN
spir-8601	25	25	contributed	contribute	VERB
spir-8601	25	26	more	more	ADJ
spir-8601	25	27	resources	resource	NOUN
spir-8601	25	28	to	to	ADP
spir-8601	25	29	online	online	ADJ
spir-8601	25	30	advertising	advertising	NOUN
spir-8601	25	31	than	than	ADP
spir-8601	25	32	any	any	DET
spir-8601	25	33	other	other	ADJ
spir-8601	25	34	group	group	NOUN
spir-8601	25	35	throughout	throughout	ADP
spir-8601	25	36	the	the	DET
spir-8601	25	37	bubble	bubble	NOUN
spir-8601	25	38	period	period	NOUN
spir-8601	25	39	,	,	PUNCT
spir-8601	25	40	accounting	account	VERB
spir-8601	25	41	for	for	ADP
spir-8601	25	42	between	between	ADP
spir-8601	25	43	half	half	NOUN
spir-8601	25	44	to	to	ADP
spir-8601	25	45	three	three	NUM
spir-8601	25	46	-	-	PUNCT
spir-8601	25	47	quarters	quarter	NOUN
spir-8601	25	48	of	of	ADP
spir-8601	25	49	all	all	DET
spir-8601	25	50	internet	internet	NOUN
spir-8601	25	51	advertising	advertising	NOUN
spir-8601	25	52	expenditures	expenditure	NOUN
spir-8601	25	53	annually	annually	ADV
spir-8601	25	54	between	between	ADP
spir-8601	25	55	1996	1996	NUM
spir-8601	25	56	and	and	CCONJ
spir-8601	25	57	2000	2000	NUM
spir-8601	25	58	(	(	PUNCT
spir-8601	25	59	elsworth	elsworth	ADJ
spir-8601	25	60	,	,	PUNCT
spir-8601	25	61	1997	1997	NUM
spir-8601	25	62	;	;	PUNCT
spir-8601	25	63	featherly	featherly	ADV
spir-8601	25	64	,	,	PUNCT
spir-8601	25	65	2000	2000	NUM
spir-8601	25	66	)	)	PUNCT
spir-8601	25	67	.	.	PUNCT
spir-8601	26	1	working	work	VERB
spir-8601	26	2	within	within	ADP
spir-8601	26	3	the	the	DET
spir-8601	26	4	economic	economic	ADJ
spir-8601	26	5	rationality	rationality	NOUN
spir-8601	26	6	of	of	ADP
spir-8601	26	7	get	get	VERB
spir-8601	26	8	big	big	ADJ
spir-8601	26	9	fast	fast	ADJ
spir-8601	26	10	,	,	PUNCT
spir-8601	26	11	public	public	ADJ
spir-8601	26	12	and	and	CCONJ
spir-8601	26	13	private	private	ADJ
spir-8601	26	14	investors	investor	NOUN
spir-8601	26	15	provided	provide	VERB
spir-8601	26	16	the	the	DET
spir-8601	26	17	funding	funding	NOUN
spir-8601	26	18	and	and	CCONJ
spir-8601	26	19	managerial	managerial	ADJ
spir-8601	26	20	leadership	leadership	NOUN
spir-8601	26	21	that	that	PRON
spir-8601	26	22	drove	drive	VERB
spir-8601	26	23	dotcom	dotcom	NOUN
spir-8601	26	24	ad	ad	NOUN
spir-8601	26	25	spending	spending	NOUN
spir-8601	26	26	.	.	PUNCT
spir-8601	27	1	for	for	ADP
spir-8601	27	2	venture	venture	NOUN
spir-8601	27	3	capitalists	capitalist	NOUN
spir-8601	27	4	,	,	PUNCT
spir-8601	27	5	advertising	advertising	NOUN
spir-8601	27	6	was	be	AUX
spir-8601	27	7	a	a	DET
spir-8601	27	8	means	means	NOUN
spir-8601	27	9	to	to	PART
spir-8601	27	10	build	build	VERB
spir-8601	27	11	valuation	valuation	NOUN
spir-8601	27	12	prior	prior	ADV
spir-8601	27	13	to	to	ADP
spir-8601	27	14	exiting	exit	VERB
spir-8601	27	15	investments	investment	NOUN
spir-8601	27	16	via	via	ADP
spir-8601	27	17	ipos	ipos	NOUN
spir-8601	27	18	or	or	CCONJ
spir-8601	27	19	acquisitions	acquisition	NOUN
spir-8601	27	20	.	.	PUNCT
spir-8601	28	1	in	in	ADP
spir-8601	28	2	1999	1999	NUM
spir-8601	28	3	advertising	advertising	NOUN
spir-8601	28	4	age	age	NOUN
spir-8601	28	5	reported	report	VERB
spir-8601	28	6	that	that	SCONJ
spir-8601	28	7	“	"	PUNCT
spir-8601	28	8	as	as	ADV
spir-8601	28	9	much	much	ADJ
spir-8601	28	10	as	as	ADP
spir-8601	28	11	80	80	NUM
spir-8601	28	12	%	%	NOUN
spir-8601	28	13	”	"	PUNCT
spir-8601	28	14	of	of	ADP
spir-8601	28	15	venture	venture	NOUN
spir-8601	28	16	financing	financing	NOUN
spir-8601	28	17	given	give	VERB
spir-8601	28	18	to	to	ADP
spir-8601	28	19	internet	internet	NOUN
spir-8601	28	20	companies	company	NOUN
spir-8601	28	21	was	be	AUX
spir-8601	28	22	being	be	AUX
spir-8601	28	23	spent	spend	VERB
spir-8601	28	24	on	on	ADP
spir-8601	28	25	advertising	advertising	NOUN
spir-8601	28	26	(	(	PUNCT
spir-8601	28	27	williamson	williamson	PROPN
spir-8601	28	28	&	&	CCONJ
spir-8601	28	29	cuneo	cuneo	PROPN
spir-8601	28	30	,	,	PUNCT
spir-8601	28	31	1999	1999	NUM
spir-8601	28	32	)	)	PUNCT
spir-8601	28	33	.	.	PUNCT
spir-8601	29	1	likewise	likewise	ADV
spir-8601	29	2	,	,	PUNCT
spir-8601	29	3	there	there	PRON
spir-8601	29	4	is	be	VERB
spir-8601	29	5	evidence	evidence	NOUN
spir-8601	29	6	that	that	SCONJ
spir-8601	29	7	capital	capital	NOUN
spir-8601	29	8	generated	generate	VERB
spir-8601	29	9	from	from	ADP
spir-8601	29	10	ipos	ipos	PROPN
spir-8601	29	11	went	go	VERB
spir-8601	29	12	directly	directly	ADV
spir-8601	29	13	to	to	PART
spir-8601	29	14	fund	fund	VERB
spir-8601	29	15	advertising	advertising	NOUN
spir-8601	29	16	campaigns	campaign	NOUN
spir-8601	29	17	.	.	PUNCT
spir-8601	30	1	in	in	ADP
spir-8601	30	2	one	one	NUM
spir-8601	30	3	example	example	NOUN
spir-8601	30	4	,	,	PUNCT
spir-8601	30	5	the	the	DET
spir-8601	30	6	dotcom	dotcom	NOUN
spir-8601	30	7	estamp	estamp	PROPN
spir-8601	30	8	committed	commit	VERB
spir-8601	30	9	65	65	NUM
spir-8601	30	10	%	%	NOUN
spir-8601	30	11	of	of	ADP
spir-8601	30	12	its	its	PRON
spir-8601	30	13	$	$	SYM
spir-8601	30	14	110	110	NUM
spir-8601	30	15	million	million	NUM
spir-8601	30	16	ipo	ipo	NOUN
spir-8601	30	17	windfall	windfall	NOUN
spir-8601	30	18	to	to	ADP
spir-8601	30	19	“	"	PUNCT
spir-8601	30	20	ads	ad	NOUN
spir-8601	30	21	,	,	PUNCT
spir-8601	30	22	marketing	marketing	NOUN
spir-8601	30	23	and	and	CCONJ
spir-8601	30	24	brand	brand	NOUN
spir-8601	30	25	-	-	PUNCT
spir-8601	30	26	building	building	NOUN
spir-8601	30	27	”	"	PUNCT
spir-8601	30	28	efforts	effort	NOUN
spir-8601	30	29	(	(	PUNCT
spir-8601	30	30	“	"	PUNCT
spir-8601	30	31	e	e	NOUN
spir-8601	30	32	-	-	NOUN
spir-8601	30	33	stamp	stamp	NOUN
spir-8601	30	34	,	,	PUNCT
spir-8601	30	35	”	"	PUNCT
spir-8601	30	36	1999	1999	NUM
spir-8601	30	37	)	)	PUNCT
spir-8601	30	38	.	.	PUNCT
spir-8601	31	1	sec	sec	PROPN
spir-8601	31	2	filings	filing	NOUN
spir-8601	31	3	from	from	ADP
spir-8601	31	4	a	a	DET
spir-8601	31	5	sample	sample	NOUN
spir-8601	31	6	of	of	ADP
spir-8601	31	7	166	166	NUM
spir-8601	31	8	nasdaq	nasdaq	NOUN
spir-8601	31	9	-	-	PUNCT
spir-8601	31	10	listed	list	VERB
spir-8601	31	11	companies	company	NOUN
spir-8601	31	12	reveal	reveal	VERB
spir-8601	31	13	that	that	SCONJ
spir-8601	31	14	the	the	DET
spir-8601	31	15	average	average	ADJ
spir-8601	31	16	dotcom	dotcom	NOUN
spir-8601	31	17	spent	spend	VERB
spir-8601	31	18	75	75	NUM
spir-8601	31	19	cents	cent	NOUN
spir-8601	31	20	on	on	ADP
spir-8601	31	21	advertising	advertising	NOUN
spir-8601	31	22	for	for	ADP
spir-8601	31	23	every	every	DET
spir-8601	31	24	dollar	dollar	NOUN
spir-8601	31	25	of	of	ADP
spir-8601	31	26	revenue	revenue	NOUN
spir-8601	31	27	,	,	PUNCT
spir-8601	31	28	while	while	SCONJ
spir-8601	31	29	offline	offline	ADJ
spir-8601	31	30	counterparts	counterpart	NOUN
spir-8601	31	31	spent	spend	VERB
spir-8601	31	32	five	five	NUM
spir-8601	31	33	(	(	PUNCT
spir-8601	31	34	“	"	PUNCT
spir-8601	31	35	advertising	advertising	NOUN
spir-8601	31	36	to	to	ADP
spir-8601	31	37	sales	sale	NOUN
spir-8601	31	38	ratios	ratio	NOUN
spir-8601	31	39	,	,	PUNCT
spir-8601	31	40	”	"	PUNCT
spir-8601	31	41	1999	1999	NUM
spir-8601	31	42	)	)	PUNCT
spir-8601	31	43	.	.	PUNCT
spir-8601	32	1	this	this	DET
spir-8601	32	2	tremendous	tremendous	ADJ
spir-8601	32	3	emphasis	emphasis	NOUN
spir-8601	32	4	on	on	ADP
spir-8601	32	5	advertising	advertising	NOUN
spir-8601	32	6	was	be	AUX
spir-8601	32	7	a	a	DET
spir-8601	32	8	direct	direct	ADJ
spir-8601	32	9	extension	extension	NOUN
spir-8601	32	10	of	of	ADP
spir-8601	32	11	the	the	DET
spir-8601	32	12	heightened	heightened	ADJ
spir-8601	32	13	importance	importance	NOUN
spir-8601	32	14	of	of	ADP
spir-8601	32	15	marketing	marketing	NOUN
spir-8601	32	16	within	within	ADP
spir-8601	32	17	financial	financial	ADJ
spir-8601	32	18	processes	process	NOUN
spir-8601	32	19	,	,	PUNCT
spir-8601	32	20	which	which	PRON
spir-8601	32	21	had	have	VERB
spir-8601	32	22	strong	strong	ADJ
spir-8601	32	23	material	material	NOUN
spir-8601	32	24	as	as	ADV
spir-8601	32	25	well	well	ADV
spir-8601	32	26	as	as	ADP
spir-8601	32	27	ideological	ideological	ADJ
spir-8601	32	28	manifestations	manifestation	NOUN
spir-8601	32	29	.	.	PUNCT
spir-8601	33	1	at	at	ADP
spir-8601	33	2	one	one	NUM
spir-8601	33	3	level	level	NOUN
spir-8601	33	4	,	,	PUNCT
spir-8601	33	5	this	this	DET
spir-8601	33	6	trend	trend	NOUN
spir-8601	33	7	played	play	VERB
spir-8601	33	8	out	out	ADP
spir-8601	33	9	through	through	ADP
spir-8601	33	10	the	the	DET
spir-8601	33	11	changes	change	NOUN
spir-8601	33	12	in	in	ADP
spir-8601	33	13	more	more	ADJ
spir-8601	33	14	or	or	CCONJ
spir-8601	33	15	less	less	ADV
spir-8601	33	16	concrete	concrete	ADJ
spir-8601	33	17	practices	practice	NOUN
spir-8601	33	18	of	of	ADP
spir-8601	33	19	financial	financial	ADJ
spir-8601	33	20	asset	asset	NOUN
spir-8601	33	21	-	-	PUNCT
spir-8601	33	22	valuation	valuation	NOUN
spir-8601	33	23	noted	note	VERB
spir-8601	33	24	above	above	ADV
spir-8601	33	25	.	.	PUNCT
spir-8601	34	1	more	more	ADV
spir-8601	34	2	broadly	broadly	ADV
spir-8601	34	3	,	,	PUNCT
spir-8601	34	4	it	it	PRON
spir-8601	34	5	was	be	AUX
spir-8601	34	6	the	the	DET
spir-8601	34	7	material	material	ADJ
spir-8601	34	8	outcome	outcome	NOUN
spir-8601	34	9	of	of	ADP
spir-8601	34	10	the	the	DET
spir-8601	34	11	new	new	ADJ
spir-8601	34	12	economy	economy	NOUN
spir-8601	34	13	ideology	ideology	NOUN
spir-8601	34	14	of	of	ADP
spir-8601	34	15	investment	investment	NOUN
spir-8601	34	16	and	and	CCONJ
spir-8601	34	17	business	business	NOUN
spir-8601	34	18	management	management	NOUN
spir-8601	34	19	.	.	PUNCT
spir-8601	35	1	for	for	ADP
spir-8601	35	2	publicly	publicly	ADV
spir-8601	35	3	traded	trade	VERB
spir-8601	35	4	but	but	CCONJ
spir-8601	35	5	unprofitable	unprofitable	ADJ
spir-8601	35	6	dotcoms	dotcom	NOUN
spir-8601	35	7	,	,	PUNCT
spir-8601	35	8	spending	spend	VERB
spir-8601	35	9	on	on	ADP
spir-8601	35	10	marketing	marketing	NOUN
spir-8601	35	11	was	be	AUX
spir-8601	35	12	one	one	NUM
spir-8601	35	13	of	of	ADP
spir-8601	35	14	the	the	DET
spir-8601	35	15	only	only	ADJ
spir-8601	35	16	ways	way	NOUN
spir-8601	35	17	to	to	PART
spir-8601	35	18	attract	attract	VERB
spir-8601	35	19	new	new	ADJ
spir-8601	35	20	investors	investor	NOUN
spir-8601	35	21	and	and	CCONJ
spir-8601	35	22	keep	keep	VERB
spir-8601	35	23	current	current	ADJ
spir-8601	35	24	ones	one	NOUN
spir-8601	35	25	appeased	appease	VERB
spir-8601	35	26	.	.	PUNCT
spir-8601	36	1	spending	spend	VERB
spir-8601	36	2	your	your	PRON
spir-8601	36	3	last	last	ADJ
spir-8601	36	4	dime	dime	NOUN
spir-8601	36	5	on	on	ADP
spir-8601	36	6	advertising	advertising	NOUN
spir-8601	36	7	was	be	AUX
spir-8601	36	8	rational	rational	ADJ
spir-8601	36	9	in	in	ADP
spir-8601	36	10	an	an	DET
spir-8601	36	11	economic	economic	ADJ
spir-8601	36	12	context	context	NOUN
spir-8601	36	13	where	where	SCONJ
spir-8601	36	14	“	"	PUNCT
spir-8601	36	15	mindshare	mindshare	VERB
spir-8601	36	16	”	"	PUNCT
spir-8601	36	17	and	and	CCONJ
spir-8601	36	18	market	market	NOUN
spir-8601	36	19	share	share	NOUN
spir-8601	36	20	were	be	AUX
spir-8601	36	21	paramount	paramount	ADJ
spir-8601	36	22	indicators	indicator	NOUN
spir-8601	36	23	of	of	ADP
spir-8601	36	24	value	value	NOUN
spir-8601	36	25	and	and	CCONJ
spir-8601	36	26	gateways	gateway	NOUN
spir-8601	36	27	to	to	PART
spir-8601	36	28	further	further	ADJ
spir-8601	36	29	investment	investment	NOUN
spir-8601	36	30	capital	capital	NOUN
spir-8601	36	31	.	.	PUNCT
spir-8601	37	1	indeed	indeed	ADV
spir-8601	37	2	in	in	ADP
spir-8601	37	3	the	the	DET
spir-8601	37	4	new	new	ADJ
spir-8601	37	5	economy	economy	NOUN
spir-8601	37	6	,	,	PUNCT
spir-8601	37	7	advertising	advertising	NOUN
spir-8601	37	8	was	be	AUX
spir-8601	37	9	perhaps	perhaps	ADV
spir-8601	37	10	the	the	DET
spir-8601	37	11	sole	sole	ADJ
spir-8601	37	12	mandatory	mandatory	ADJ
spir-8601	37	13	business	business	NOUN
spir-8601	37	14	expense	expense	NOUN
spir-8601	37	15	.	.	PUNCT
spir-8601	38	1	dotcoms	dotcom	NOUN
spir-8601	38	2	with	with	ADP
spir-8601	38	3	a	a	DET
spir-8601	38	4	strong	strong	ADJ
spir-8601	38	5	market	market	NOUN
spir-8601	38	6	position	position	NOUN
spir-8601	38	7	and	and	CCONJ
spir-8601	38	8	positive	positive	ADJ
spir-8601	38	9	media	medium	NOUN
spir-8601	38	10	profile	profile	NOUN
spir-8601	38	11	found	find	VERB
spir-8601	38	12	it	it	PRON
spir-8601	38	13	much	much	ADV
spir-8601	38	14	easier	easy	ADJ
spir-8601	38	15	to	to	PART
spir-8601	38	16	attract	attract	VERB
spir-8601	38	17	investors	investor	NOUN
spir-8601	38	18	,	,	PUNCT
spir-8601	38	19	while	while	SCONJ
spir-8601	38	20	securing	secure	VERB
spir-8601	38	21	finance	finance	NOUN
spir-8601	38	22	capital	capital	NOUN
spir-8601	38	23	through	through	ADP
spir-8601	38	24	ipos	ipos	PROPN
spir-8601	38	25	and	and	CCONJ
spir-8601	38	26	other	other	ADJ
spir-8601	38	27	means	mean	NOUN
spir-8601	38	28	functioned	function	VERB
spir-8601	38	29	as	as	ADP
spir-8601	38	30	public	public	ADJ
spir-8601	38	31	relations	relation	NOUN
spir-8601	38	32	events	event	NOUN
spir-8601	38	33	in	in	ADP
spir-8601	38	34	their	their	PRON
spir-8601	38	35	own	own	ADJ
spir-8601	38	36	right	right	NOUN
spir-8601	38	37	.	.	PUNCT
spir-8601	39	1	at	at	ADP
spir-8601	39	2	the	the	DET
spir-8601	39	3	same	same	ADJ
spir-8601	39	4	time	time	NOUN
spir-8601	39	5	,	,	PUNCT
spir-8601	39	6	those	those	PRON
spir-8601	39	7	with	with	ADP
spir-8601	39	8	investment	investment	NOUN
spir-8601	39	9	funding	funding	NOUN
spir-8601	39	10	could	could	AUX
spir-8601	39	11	spend	spend	VERB
spir-8601	39	12	heavily	heavily	ADV
spir-8601	39	13	on	on	ADP
spir-8601	39	14	advertising	advertising	NOUN
spir-8601	39	15	to	to	PART
spir-8601	39	16	further	far	ADV
spir-8601	39	17	build	build	VERB
spir-8601	39	18	market	market	NOUN
spir-8601	39	19	share	share	NOUN
spir-8601	39	20	and	and	CCONJ
spir-8601	39	21	enhance	enhance	VERB
spir-8601	39	22	brand	brand	NOUN
spir-8601	39	23	image	image	NOUN
spir-8601	39	24	,	,	PUNCT
spir-8601	39	25	which	which	PRON
spir-8601	39	26	in	in	ADP
spir-8601	39	27	turn	turn	NOUN
spir-8601	39	28	aided	aid	VERB
spir-8601	39	29	fundraising	fundraising	NOUN
spir-8601	39	30	.	.	PUNCT
spir-8601	40	1	this	this	DET
spir-8601	40	2	powerful	powerful	ADJ
spir-8601	40	3	feedback	feedback	NOUN
spir-8601	40	4	loop	loop	NOUN
spir-8601	40	5	had	have	VERB
spir-8601	40	6	the	the	DET
spir-8601	40	7	effect	effect	NOUN
spir-8601	40	8	of	of	ADP
spir-8601	40	9	rapidly	rapidly	ADV
spir-8601	40	10	increasing	increase	VERB
spir-8601	40	11	the	the	DET
spir-8601	40	12	scale	scale	NOUN
spir-8601	40	13	and	and	CCONJ
spir-8601	40	14	scope	scope	NOUN
spir-8601	40	15	of	of	ADP
spir-8601	40	16	online	online	ADJ
spir-8601	40	17	marketing	marketing	NOUN
spir-8601	40	18	activities	activity	NOUN
spir-8601	40	19	during	during	ADP
spir-8601	40	20	the	the	DET
spir-8601	40	21	bubble	bubble	NOUN
spir-8601	40	22	period	period	NOUN
spir-8601	40	23	.	.	PUNCT
spir-8601	41	1	dotcom	dotcom	NOUN
spir-8601	41	2	ad	ad	NOUN
spir-8601	41	3	spending	spending	NOUN
spir-8601	41	4	drove	drive	VERB
spir-8601	41	5	demand	demand	NOUN
spir-8601	41	6	within	within	ADP
spir-8601	41	7	the	the	DET
spir-8601	41	8	emerging	emerge	VERB
spir-8601	41	9	online	online	ADJ
spir-8601	41	10	advertising	advertising	NOUN
spir-8601	41	11	market	market	NOUN
spir-8601	41	12	,	,	PUNCT
spir-8601	41	13	propping	prop	VERB
spir-8601	41	14	up	up	ADP
spir-8601	41	15	the	the	DET
spir-8601	41	16	balance	balance	NOUN
spir-8601	41	17	sheets	sheet	NOUN
spir-8601	41	18	of	of	ADP
spir-8601	41	19	web	web	NOUN
spir-8601	41	20	publishers	publisher	NOUN
spir-8601	41	21	like	like	ADP
spir-8601	41	22	yahoo	yahoo	PROPN
spir-8601	41	23	,	,	PUNCT
spir-8601	41	24	isps	isps	NOUN
spir-8601	41	25	like	like	ADP
spir-8601	41	26	aol	aol	NOUN
spir-8601	41	27	,	,	PUNCT
spir-8601	41	28	and	and	CCONJ
spir-8601	41	29	ad	ad	NOUN
spir-8601	41	30	networks	network	NOUN
spir-8601	41	31	like	like	ADP
spir-8601	41	32	doubleclick	doubleclick	NOUN
spir-8601	41	33	.	.	PUNCT
spir-8601	42	1	it	it	PRON
spir-8601	42	2	was	be	AUX
spir-8601	42	3	the	the	DET
spir-8601	42	4	engine	engine	NOUN
spir-8601	42	5	of	of	ADP
spir-8601	42	6	the	the	DET
spir-8601	42	7	online	online	ADJ
spir-8601	42	8	ad	ad	NOUN
spir-8601	42	9	sector	sector	NOUN
spir-8601	42	10	’s	’s	PART
spir-8601	42	11	growth	growth	NOUN
spir-8601	42	12	and	and	CCONJ
spir-8601	42	13	as	as	ADP
spir-8601	42	14	such	such	ADJ
spir-8601	42	15	contributed	contribute	VERB
spir-8601	42	16	to	to	ADP
spir-8601	42	17	the	the	DET
spir-8601	42	18	broader	broad	ADJ
spir-8601	42	19	legitimation	legitimation	NOUN
spir-8601	42	20	of	of	ADP
spir-8601	42	21	the	the	DET
spir-8601	42	22	internet	internet	NOUN
spir-8601	42	23	as	as	ADP
spir-8601	42	24	a	a	DET
spir-8601	42	25	channel	channel	NOUN
spir-8601	42	26	for	for	ADP
spir-8601	42	27	commercial	commercial	ADJ
spir-8601	42	28	messages	message	NOUN
spir-8601	42	29	.	.	PUNCT
spir-8601	43	1	acknowledgments	acknowledgment	NOUN
spir-8601	43	2	this	this	DET
spir-8601	43	3	work	work	NOUN
spir-8601	43	4	stemmed	stem	VERB
spir-8601	43	5	from	from	ADP
spir-8601	43	6	my	my	PRON
spir-8601	43	7	dissertation	dissertation	NOUN
spir-8601	43	8	research	research	NOUN
spir-8601	43	9	,	,	PUNCT
spir-8601	43	10	which	which	PRON
spir-8601	43	11	has	have	AUX
spir-8601	43	12	been	be	AUX
spir-8601	43	13	supported	support	VERB
spir-8601	43	14	by	by	ADP
spir-8601	43	15	fellowships	fellowship	NOUN
spir-8601	43	16	from	from	ADP
spir-8601	43	17	the	the	DET
spir-8601	43	18	illinois	illinois	PROPN
spir-8601	43	19	program	program	NOUN
spir-8601	43	20	for	for	ADP
spir-8601	43	21	research	research	NOUN
spir-8601	43	22	in	in	ADP
spir-8601	43	23	the	the	DET
spir-8601	43	24	humanities	humanity	NOUN
spir-8601	43	25	,	,	PUNCT
spir-8601	43	26	the	the	DET
spir-8601	43	27	graduate	graduate	PROPN
spir-8601	43	28	college	college	NOUN
spir-8601	43	29	,	,	PUNCT
spir-8601	43	30	and	and	CCONJ
spir-8601	43	31	the	the	DET
spir-8601	43	32	institute	institute	PROPN
spir-8601	43	33	of	of	ADP
spir-8601	43	34	communications	communication	NOUN
spir-8601	43	35	research	research	NOUN
spir-8601	43	36	at	at	ADP
spir-8601	43	37	the	the	DET
spir-8601	43	38	university	university	PROPN
spir-8601	43	39	of	of	ADP
spir-8601	43	40	illinois	illinois	PROPN
spir-8601	43	41	,	,	PUNCT
spir-8601	43	42	urbana	urbana	PROPN
spir-8601	43	43	-	-	PUNCT
spir-8601	43	44	champaign	champaign	PROPN
spir-8601	43	45	.	.	PUNCT
spir-8601	44	1	selected	select	VERB
spir-8601	44	2	papers	paper	NOUN
spir-8601	44	3	of	of	ADP
spir-8601	44	4	internet	internet	NOUN
spir-8601	44	5	research	research	NOUN
spir-8601	44	6	14.0	14.0	NUM
spir-8601	44	7	,	,	PUNCT
spir-8601	44	8	2013	2013	NUM
spir-8601	44	9	:	:	PUNCT
spir-8601	44	10	denver	denver	PROPN
spir-8601	44	11	,	,	PUNCT
spir-8601	44	12	usa	usa	PROPN
spir-8601	44	13	3	3	NUM
spir-8601	44	14	references	reference	NOUN
spir-8601	44	15	advertising	advertise	VERB
spir-8601	44	16	to	to	ADP
spir-8601	44	17	sales	sale	NOUN
spir-8601	44	18	ratios	ratio	NOUN
spir-8601	44	19	by	by	ADP
spir-8601	44	20	industry	industry	NOUN
spir-8601	44	21	.	.	PUNCT
spir-8601	45	1	(	(	PUNCT
spir-8601	45	2	1999	1999	NUM
spir-8601	45	3	)	)	PUNCT
spir-8601	45	4	.	.	PUNCT
spir-8601	46	1	advertising	advertising	NOUN
spir-8601	46	2	age	age	NOUN
spir-8601	46	3	data	datum	NOUN
spir-8601	46	4	center	center	NOUN
spir-8601	46	5	.	.	PUNCT
spir-8601	47	1	retrieved	retrieve	VERB
spir-8601	47	2	from	from	ADP
spir-8601	47	3	http://adage.com/datacenter/datapopup.php?article_id=106573	http://adage.com/datacenter/datapopup.php?article_id=106573	NOUN
spir-8601	47	4	.	.	PUNCT
spir-8601	48	1	cuneo	cuneo	PROPN
spir-8601	48	2	,	,	PUNCT
spir-8601	48	3	a.	a.	PROPN
spir-8601	48	4	z.	z.	PROPN
spir-8601	48	5	(	(	PUNCT
spir-8601	48	6	1999	1999	NUM
spir-8601	48	7	,	,	PUNCT
spir-8601	48	8	november	november	PROPN
spir-8601	48	9	1	1	NUM
spir-8601	48	10	)	)	PUNCT
spir-8601	48	11	.	.	PUNCT
spir-8601	49	1	milkman	milkman	PROPN
spir-8601	49	2	of	of	ADP
spir-8601	49	3	cyberspace	cyberspace	NOUN
spir-8601	49	4	:	:	PUNCT
spir-8601	49	5	borders	border	NOUN
spir-8601	49	6	’	'	PUNCT
spir-8601	49	7	webvan	webvan	PROPN
spir-8601	49	8	delivering	deliver	VERB
spir-8601	49	9	the	the	DET
spir-8601	49	10	goods	good	NOUN
spir-8601	49	11	in	in	ADP
spir-8601	49	12	groceries	grocery	NOUN
spir-8601	49	13	.	.	PUNCT
spir-8601	50	1	advertising	advertising	NOUN
spir-8601	50	2	age	age	NOUN
spir-8601	50	3	,	,	PUNCT
spir-8601	50	4	s22	s22	NOUN
spir-8601	50	5	.	.	PUNCT
spir-8601	51	1	e	e	X
spir-8601	51	2	-	-	NOUN
spir-8601	51	3	stamp	stamp	NOUN
spir-8601	51	4	,	,	PUNCT
spir-8601	51	5	stamps.com	stamps.com	X
spir-8601	51	6	send	send	VERB
spir-8601	51	7	off	off	ADP
spir-8601	51	8	tv	tv	NOUN
spir-8601	51	9	pitches	pitch	NOUN
spir-8601	51	10	.	.	PUNCT
spir-8601	52	1	(	(	PUNCT
spir-8601	52	2	1999	1999	NUM
spir-8601	52	3	,	,	PUNCT
spir-8601	52	4	october	october	PROPN
spir-8601	52	5	25	25	NUM
spir-8601	52	6	)	)	PUNCT
spir-8601	52	7	.	.	PUNCT
spir-8601	53	1	advertising	advertising	NOUN
spir-8601	53	2	age	age	NOUN
spir-8601	53	3	,	,	PUNCT
spir-8601	53	4	68	68	NUM
spir-8601	53	5	.	.	PUNCT
spir-8601	54	1	elsworth	elsworth	ADJ
spir-8601	54	2	,	,	PUNCT
spir-8601	54	3	p.	p.	PROPN
spir-8601	54	4	c.	c.	PROPN
spir-8601	54	5	(	(	PUNCT
spir-8601	54	6	1997	1997	NUM
spir-8601	54	7	,	,	PUNCT
spir-8601	54	8	february	february	PROPN
spir-8601	54	9	24	24	NUM
spir-8601	54	10	)	)	PUNCT
spir-8601	54	11	.	.	PUNCT
spir-8601	55	1	internet	internet	NOUN
spir-8601	55	2	advertising	advertising	NOUN
spir-8601	55	3	growing	grow	VERB
spir-8601	55	4	slowly	slowly	ADV
spir-8601	55	5	.	.	PUNCT
spir-8601	56	1	the	the	DET
spir-8601	56	2	new	new	PROPN
spir-8601	56	3	york	york	PROPN
spir-8601	56	4	times	times	PROPN
spir-8601	56	5	.	.	PUNCT
spir-8601	57	1	featherly	featherly	ADV
spir-8601	57	2	,	,	PUNCT
spir-8601	57	3	k.	k.	PROPN
spir-8601	57	4	(	(	PUNCT
spir-8601	57	5	2000	2000	NUM
spir-8601	57	6	,	,	PUNCT
spir-8601	57	7	november	november	PROPN
spir-8601	57	8	20	20	NUM
spir-8601	57	9	)	)	PUNCT
spir-8601	57	10	.	.	PUNCT
spir-8601	58	1	traditional	traditional	ADJ
spir-8601	58	2	firms	firm	NOUN
spir-8601	58	3	flock	flock	VERB
spir-8601	58	4	to	to	ADP
spir-8601	58	5	online	online	ADJ
spir-8601	58	6	advertising	advertising	NOUN
spir-8601	58	7	.	.	PUNCT
spir-8601	59	1	newsbytes	newsbytes	PROPN
spir-8601	59	2	.	.	PUNCT
spir-8601	60	1	gilbert	gilbert	PROPN
spir-8601	60	2	,	,	PUNCT
spir-8601	60	3	j.	j.	PROPN
spir-8601	60	4	(	(	PUNCT
spir-8601	60	5	2000	2000	NUM
spir-8601	60	6	,	,	PUNCT
spir-8601	60	7	april	april	PROPN
spir-8601	60	8	10	10	NUM
spir-8601	60	9	)	)	PUNCT
spir-8601	60	10	.	.	PUNCT
spir-8601	61	1	dot	dot	NOUN
spir-8601	61	2	-	-	PUNCT
spir-8601	61	3	com	com	NOUN
spir-8601	61	4	doubt	doubt	NOUN
spir-8601	61	5	;	;	PUNCT
spir-8601	61	6	marketing	marketing	NOUN
spir-8601	61	7	jackpot	jackpot	NOUN
spir-8601	61	8	in	in	ADP
spir-8601	61	9	jeopardy	jeopardy	NOUN
spir-8601	61	10	as	as	SCONJ
spir-8601	61	11	internet	internet	NOUN
spir-8601	61	12	companies	company	NOUN
spir-8601	61	13	falter	falter	VERB
spir-8601	61	14	.	.	PUNCT
spir-8601	62	1	advertising	advertising	NOUN
spir-8601	62	2	age	age	NOUN
spir-8601	62	3	,	,	PUNCT
spir-8601	62	4	1	1	NUM
spir-8601	62	5	.	.	X
spir-8601	63	1	hwang	hwang	PROPN
spir-8601	63	2	,	,	PUNCT
spir-8601	63	3	s.	s.	PROPN
spir-8601	63	4	l.	l.	PROPN
spir-8601	63	5	(	(	PUNCT
spir-8601	63	6	1999	1999	NUM
spir-8601	63	7	,	,	PUNCT
spir-8601	63	8	august	august	PROPN
spir-8601	63	9	26	26	NUM
spir-8601	63	10	)	)	PUNCT
spir-8601	63	11	.	.	PUNCT
spir-8601	64	1	web	web	NOUN
spir-8601	64	2	firms	firm	NOUN
spir-8601	64	3	’	'	PUNCT
spir-8601	64	4	ad	ad	NOUN
spir-8601	64	5	blitz	blitz	NOUN
spir-8601	64	6	considers	consider	VERB
spir-8601	64	7	wall	wall	PROPN
spir-8601	64	8	street	street	PROPN
spir-8601	64	9	.	.	PUNCT
spir-8601	65	1	financial	financial	ADJ
spir-8601	65	2	express	express	PROPN
spir-8601	65	3	.	.	PUNCT
spir-8601	66	1	kawamoto	kawamoto	NOUN
spir-8601	66	2	,	,	PUNCT
spir-8601	66	3	d.	d.	PROPN
spir-8601	66	4	(	(	PUNCT
spir-8601	66	5	2000	2000	NUM
spir-8601	66	6	,	,	PUNCT
spir-8601	66	7	february	february	PROPN
spir-8601	66	8	21	21	NUM
spir-8601	66	9	)	)	PUNCT
spir-8601	66	10	.	.	PUNCT
spir-8601	67	1	dot	dot	NOUN
spir-8601	67	2	-	-	PUNCT
spir-8601	67	3	commercials	commercial	NOUN
spir-8601	67	4	.	.	PUNCT
spir-8601	68	1	cnet	cnet	NOUN
spir-8601	68	2	news	news	PROPN
spir-8601	68	3	.	.	PUNCT
spir-8601	69	1	retrieved	retrieve	VERB
spir-8601	69	2	from	from	ADP
spir-8601	69	3	http://news.cnet.com/dotcommercials-will-they-pay-off/2009-1017_3-237105.html?tag=mncol	http://news.cnet.com/dotcommercials-will-they-pay-off/2009-1017_3-237105.html?tag=mncol	PROPN
spir-8601	69	4	kirsch	kirsch	NOUN
spir-8601	69	5	,	,	PUNCT
spir-8601	69	6	d.	d.	PROPN
spir-8601	69	7	a.	a.	PROPN
spir-8601	69	8	,	,	PUNCT
spir-8601	69	9	&	&	CCONJ
spir-8601	69	10	goldfarb	goldfarb	PROPN
spir-8601	69	11	,	,	PUNCT
spir-8601	69	12	b.	b.	PROPN
spir-8601	69	13	(	(	PUNCT
spir-8601	69	14	2008	2008	NUM
spir-8601	69	15	)	)	PUNCT
spir-8601	69	16	.	.	PUNCT
spir-8601	70	1	small	small	ADJ
spir-8601	70	2	ideas	idea	NOUN
spir-8601	70	3	,	,	PUNCT
spir-8601	70	4	big	big	ADJ
spir-8601	70	5	ideas	idea	NOUN
spir-8601	70	6	,	,	PUNCT
spir-8601	70	7	good	good	ADJ
spir-8601	70	8	ideas	idea	NOUN
spir-8601	70	9	:	:	PUNCT
spir-8601	70	10	“	"	PUNCT
spir-8601	70	11	get	get	VERB
spir-8601	70	12	big	big	ADJ
spir-8601	70	13	fast	fast	ADJ
spir-8601	70	14	”	"	PUNCT
spir-8601	70	15	and	and	CCONJ
spir-8601	70	16	dot	dot	NOUN
spir-8601	70	17	-	-	PUNCT
spir-8601	70	18	com	com	NOUN
spir-8601	70	19	venture	venture	NOUN
spir-8601	70	20	creation	creation	NOUN
spir-8601	70	21	.	.	PUNCT
spir-8601	71	1	in	in	ADP
spir-8601	71	2	w.	w.	PROPN
spir-8601	71	3	aspray	aspray	PROPN
spir-8601	71	4	and	and	CCONJ
spir-8601	71	5	p.	p.	PROPN
spir-8601	71	6	e.	e.	PROPN
spir-8601	71	7	creuzzi	creuzzi	PROPN
spir-8601	71	8	(	(	PUNCT
spir-8601	71	9	eds	ed	NOUN
spir-8601	71	10	.	.	PUNCT
spir-8601	71	11	)	)	PUNCT
spir-8601	71	12	,	,	PUNCT
spir-8601	71	13	the	the	DET
spir-8601	71	14	internet	internet	NOUN
spir-8601	71	15	and	and	CCONJ
spir-8601	71	16	american	american	ADJ
spir-8601	71	17	business	business	NOUN
spir-8601	71	18	,	,	PUNCT
spir-8601	71	19	(	(	PUNCT
spir-8601	71	20	259	259	NUM
spir-8601	71	21	-	-	SYM
spir-8601	71	22	276	276	NUM
spir-8601	71	23	)	)	PUNCT
spir-8601	71	24	.	.	PUNCT
spir-8601	72	1	cambridge	cambridge	PROPN
spir-8601	72	2	:	:	PUNCT
spir-8601	72	3	mit	mit	PROPN
spir-8601	72	4	press	press	NOUN
spir-8601	72	5	.	.	PUNCT
spir-8601	73	1	morgan	morgan	PROPN
spir-8601	73	2	stanley	stanley	PROPN
spir-8601	73	3	.	.	PUNCT
spir-8601	74	1	(	(	PUNCT
spir-8601	74	2	1996	1996	NUM
spir-8601	74	3	,	,	PUNCT
spir-8601	74	4	february	february	PROPN
spir-8601	74	5	)	)	PUNCT
spir-8601	74	6	.	.	PUNCT
spir-8601	75	1	the	the	DET
spir-8601	75	2	internet	internet	NOUN
spir-8601	75	3	report	report	NOUN
spir-8601	75	4	.	.	PUNCT
spir-8601	76	1	new	new	PROPN
spir-8601	76	2	york	york	PROPN
spir-8601	76	3	:	:	PUNCT
spir-8601	76	4	mary	mary	PROPN
spir-8601	76	5	meeker	meeker	PROPN
spir-8601	76	6	&	&	CCONJ
spir-8601	76	7	chris	chris	PROPN
spir-8601	76	8	depuy	depuy	PROPN
spir-8601	76	9	.	.	PUNCT
spir-8601	77	1	papacharissi	papacharissi	PROPN
spir-8601	77	2	,	,	PUNCT
spir-8601	77	3	z.	z.	PROPN
spir-8601	77	4	(	(	PUNCT
spir-8601	77	5	2010	2010	NUM
spir-8601	77	6	)	)	PUNCT
spir-8601	77	7	.	.	PUNCT
spir-8601	78	1	a	a	DET
spir-8601	78	2	private	private	ADJ
spir-8601	78	3	sphere	sphere	NOUN
spir-8601	78	4	:	:	PUNCT
spir-8601	78	5	democracy	democracy	NOUN
spir-8601	78	6	in	in	ADP
spir-8601	78	7	a	a	DET
spir-8601	78	8	digital	digital	ADJ
spir-8601	78	9	age	age	NOUN
spir-8601	78	10	.	.	PUNCT
spir-8601	79	1	cambridge	cambridge	NOUN
spir-8601	79	2	:	:	PUNCT
spir-8601	79	3	polity	polity	NOUN
spir-8601	79	4	press	press	NOUN
spir-8601	79	5	.	.	PUNCT
spir-8601	80	1	scholz	scholz	NOUN
spir-8601	80	2	,	,	PUNCT
spir-8601	80	3	t.	t.	PROPN
spir-8601	80	4	(	(	PUNCT
spir-8601	80	5	ed	ed	NOUN
spir-8601	80	6	.	.	PUNCT
spir-8601	80	7	)	)	PUNCT
spir-8601	81	1	(	(	PUNCT
spir-8601	81	2	2013	2013	NUM
spir-8601	81	3	)	)	PUNCT
spir-8601	81	4	.	.	PUNCT
spir-8601	82	1	digital	digital	ADJ
spir-8601	82	2	labor	labor	NOUN
spir-8601	82	3	:	:	PUNCT
spir-8601	82	4	the	the	DET
spir-8601	82	5	internet	internet	NOUN
spir-8601	82	6	as	as	ADP
spir-8601	82	7	playground	playground	NOUN
spir-8601	82	8	and	and	CCONJ
spir-8601	82	9	factory	factory	NOUN
spir-8601	82	10	.	.	PUNCT
spir-8601	83	1	new	new	PROPN
spir-8601	83	2	york	york	PROPN
spir-8601	83	3	:	:	PUNCT
spir-8601	84	1	routledge	routledge	PROPN
spir-8601	84	2	.	.	PUNCT
spir-8601	85	1	turow	turow	PROPN
spir-8601	85	2	,	,	PUNCT
spir-8601	85	3	j.	j.	PROPN
spir-8601	85	4	(	(	PUNCT
spir-8601	85	5	2012	2012	NUM
spir-8601	85	6	)	)	PUNCT
spir-8601	85	7	.	.	PUNCT
spir-8601	86	1	the	the	DET
spir-8601	86	2	daily	daily	ADJ
spir-8601	86	3	you	you	PRON
spir-8601	86	4	.	.	PUNCT
spir-8601	87	1	new	new	ADJ
spir-8601	87	2	haven	haven	PROPN
spir-8601	87	3	:	:	PUNCT
spir-8601	87	4	yale	yale	PROPN
spir-8601	87	5	university	university	PROPN
spir-8601	87	6	press	press	NOUN
spir-8601	87	7	.	.	PUNCT
spir-8601	88	1	williamson	williamson	PROPN
spir-8601	88	2	,	,	PUNCT
spir-8601	88	3	d.	d.	PROPN
spir-8601	88	4	a.	a.	PROPN
spir-8601	88	5	,	,	PUNCT
spir-8601	88	6	&	&	CCONJ
spir-8601	88	7	cuneo	cuneo	PROPN
spir-8601	88	8	,	,	PUNCT
spir-8601	88	9	a.	a.	PROPN
spir-8601	88	10	z.	z.	PROPN
spir-8601	88	11	(	(	PUNCT
spir-8601	88	12	1999	1999	NUM
spir-8601	88	13	,	,	PUNCT
spir-8601	88	14	november	november	PROPN
spir-8601	88	15	1	1	NUM
spir-8601	88	16	)	)	PUNCT
spir-8601	88	17	.	.	PUNCT
spir-8601	89	1	flexing	flex	VERB
spir-8601	89	2	vc	vc	PROPN
spir-8601	89	3	influence	influence	NOUN
spir-8601	89	4	.	.	PUNCT
spir-8601	90	1	advertising	advertising	NOUN
spir-8601	90	2	age	age	NOUN
spir-8601	90	3	supplement	supplement	NOUN
spir-8601	90	4	interactive	interactive	ADJ
spir-8601	90	5	,	,	PUNCT
spir-8601	90	6	70	70	NUM
spir-8601	90	7	,	,	PUNCT
spir-8601	90	8	8	8	NUM
spir-8601	90	9	-	-	SYM
spir-8601	90	10	16	16	NUM
spir-8601	90	11	.	.	PUNCT
spir-8601	90	12	williamson	williamson	PROPN
spir-8601	90	13	,	,	PUNCT
spir-8601	90	14	d.	d.	PROPN
spir-8601	90	15	a.	a.	PROPN
spir-8601	90	16	(	(	PUNCT
spir-8601	90	17	2000	2000	NUM
spir-8601	90	18	,	,	PUNCT
spir-8601	90	19	march	march	PROPN
spir-8601	90	20	13	13	NUM
spir-8601	90	21	)	)	PUNCT
spir-8601	90	22	.	.	PUNCT
spir-8601	91	1	altavista	altavista	PROPN
spir-8601	91	2	paints	paint	VERB
spir-8601	91	3	‘	'	PUNCT
spir-8601	91	4	smarter	smart	ADJ
spir-8601	91	5	’	'	PUNCT
spir-8601	91	6	pose	pose	VERB
spir-8601	91	7	to	to	PART
spir-8601	91	8	focus	focus	VERB
spir-8601	91	9	brand	brand	NOUN
spir-8601	91	10	.	.	PUNCT
spir-8601	92	1	advertising	advertising	NOUN
spir-8601	92	2	age	age	NOUN
spir-8601	92	3	,	,	PUNCT
spir-8601	92	4	62	62	NUM
spir-8601	92	5	.	.	PUNCT
spir-8601	93	1	zimmer	zimmer	PROPN
spir-8601	93	2	,	,	PUNCT
spir-8601	93	3	m.	m.	NOUN
spir-8601	93	4	(	(	PUNCT
spir-8601	93	5	2008	2008	NUM
spir-8601	93	6	)	)	PUNCT
spir-8601	93	7	.	.	PUNCT
spir-8601	94	1	the	the	DET
spir-8601	94	2	gaze	gaze	NOUN
spir-8601	94	3	of	of	ADP
spir-8601	94	4	the	the	DET
spir-8601	94	5	perfect	perfect	ADJ
spir-8601	94	6	search	search	NOUN
spir-8601	94	7	engine	engine	NOUN
spir-8601	94	8	:	:	PUNCT
spir-8601	94	9	google	google	VERB
spir-8601	94	10	as	as	ADP
spir-8601	94	11	an	an	DET
spir-8601	94	12	infrastructure	infrastructure	NOUN
spir-8601	94	13	of	of	ADP
spir-8601	94	14	dataveillance	dataveillance	NOUN
spir-8601	94	15	.	.	PUNCT
spir-8601	95	1	in	in	ADP
spir-8601	95	2	a.	a.	PROPN
spir-8601	95	3	spink	spink	PROPN
spir-8601	95	4	&	&	CCONJ
spir-8601	95	5	m.	m.	PROPN
spir-8601	95	6	zimmer	zimmer	PROPN
spir-8601	95	7	(	(	PUNCT
spir-8601	95	8	eds	eds	PROPN
spir-8601	95	9	.	.	PUNCT
spir-8601	95	10	)	)	PUNCT
spir-8601	95	11	,	,	PUNCT
spir-8601	95	12	web	web	NOUN
spir-8601	95	13	search	search	NOUN
spir-8601	95	14	:	:	PUNCT
spir-8601	95	15	multidisciplinary	multidisciplinary	ADJ
spir-8601	95	16	perspectives	perspective	NOUN
spir-8601	95	17	(	(	PUNCT
spir-8601	95	18	3	3	NUM
spir-8601	95	19	-	-	SYM
spir-8601	95	20	8)	8)	NUM
spir-8601	95	21	.	.	PUNCT
spir-8601	96	1	berlin	berlin	PROPN
spir-8601	96	2	:	:	PUNCT
spir-8601	96	3	springer	springer	NOUN
spir-8601	96	4	-	-	PUNCT
spir-8601	96	5	verlag	verlag	PROPN
spir-8601	96	6	berlin	berlin	PROPN
spir-8601	96	7	heidelberg	heidelberg	PROPN
spir-8601	96	8	.	.	PUNCT