id	sid	tid	token	lemma	pos
spir-8866	1	1	microsoft	microsoft	PROPN
spir-8866	1	2	word	word	NOUN
spir-8866	1	3	690-443-1-pb.doc	690-443-1-pb.doc	NUM
spir-8866	1	4	selected	select	VERB
spir-8866	1	5	papers	paper	NOUN
spir-8866	1	6	of	of	ADP
spir-8866	1	7	internet	internet	NOUN
spir-8866	1	8	research	research	NOUN
spir-8866	1	9	14.0	14.0	NUM
spir-8866	1	10	,	,	PUNCT
spir-8866	1	11	2013	2013	NUM
spir-8866	1	12	:	:	PUNCT
spir-8866	1	13	denver	denver	PROPN
spir-8866	1	14	,	,	PUNCT
spir-8866	1	15	usa	usa	PROPN
spir-8866	1	16	1	1	NUM
spir-8866	1	17	social	social	ADJ
spir-8866	1	18	media	medium	NOUN
spir-8866	1	19	,	,	PUNCT
spir-8866	1	20	data	datum	NOUN
spir-8866	1	21	analytics	analytic	NOUN
spir-8866	1	22	and	and	CCONJ
spir-8866	1	23	videogames	videogame	NOUN
spir-8866	1	24	development	development	NOUN
spir-8866	1	25	:	:	PUNCT
spir-8866	1	26	halfbrick	halfbrick	PROPN
spir-8866	1	27	case	case	NOUN
spir-8866	1	28	study	study	NOUN
spir-8866	1	29	john	john	PROPN
spir-8866	1	30	banks	banks	PROPN
spir-8866	1	31	queensland	queensland	PROPN
spir-8866	1	32	university	university	PROPN
spir-8866	1	33	of	of	ADP
spir-8866	1	34	technology	technology	PROPN
spir-8866	1	35	australia	australia	PROPN
spir-8866	1	36	ja.banks@qut.edu.au	ja.banks@qut.edu.au	PROPN
spir-8866	1	37	darryl	darryl	PROPN
spir-8866	1	38	woodford	woodford	PROPN
spir-8866	1	39	queensland	queensland	PROPN
spir-8866	1	40	university	university	PROPN
spir-8866	1	41	of	of	ADP
spir-8866	1	42	technology	technology	PROPN
spir-8866	1	43	australia	australia	PROPN
spir-8866	1	44	dp.woodford@qut.edu.au	dp.woodford@qut.edu.au	PROPN
spir-8866	1	45	abstract	abstract	ADJ
spir-8866	1	46	social	social	ADJ
spir-8866	1	47	media	medium	NOUN
spir-8866	1	48	platforms	platform	NOUN
spir-8866	1	49	are	be	AUX
spir-8866	1	50	of	of	ADP
spir-8866	1	51	interest	interest	NOUN
spir-8866	1	52	to	to	PART
spir-8866	1	53	interactive	interactive	VERB
spir-8866	1	54	entertainment	entertainment	NOUN
spir-8866	1	55	companies	company	NOUN
spir-8866	1	56	for	for	ADP
spir-8866	1	57	a	a	DET
spir-8866	1	58	number	number	NOUN
spir-8866	1	59	of	of	ADP
spir-8866	1	60	reasons	reason	NOUN
spir-8866	1	61	.	.	PUNCT
spir-8866	2	1	they	they	PRON
spir-8866	2	2	offer	offer	VERB
spir-8866	2	3	a	a	DET
spir-8866	2	4	platform	platform	NOUN
spir-8866	2	5	for	for	ADP
spir-8866	2	6	deploying	deploying	NOUN
spir-8866	2	7	games	game	NOUN
spir-8866	2	8	,	,	PUNCT
spir-8866	2	9	a	a	DET
spir-8866	2	10	tool	tool	NOUN
spir-8866	2	11	for	for	ADP
spir-8866	2	12	communicating	communicate	VERB
spir-8866	2	13	with	with	ADP
spir-8866	2	14	customers	customer	NOUN
spir-8866	2	15	and	and	CCONJ
spir-8866	2	16	potential	potential	ADJ
spir-8866	2	17	customers	customer	NOUN
spir-8866	2	18	,	,	PUNCT
spir-8866	2	19	and	and	CCONJ
spir-8866	2	20	provide	provide	VERB
spir-8866	2	21	analytics	analytic	NOUN
spir-8866	2	22	on	on	ADP
spir-8866	2	23	players	player	NOUN
spir-8866	2	24	interactions	interaction	NOUN
spir-8866	2	25	with	with	ADP
spir-8866	2	26	the	the	DET
spir-8866	2	27	game	game	NOUN
spir-8866	2	28	and	and	CCONJ
spir-8866	2	29	with	with	ADP
spir-8866	2	30	each	each	DET
spir-8866	2	31	other	other	ADJ
spir-8866	2	32	.	.	PUNCT
spir-8866	3	1	however	however	ADV
spir-8866	3	2	,	,	PUNCT
spir-8866	3	3	as	as	SCONJ
spir-8866	3	4	ongoing	ongoing	ADJ
spir-8866	3	5	research	research	NOUN
spir-8866	3	6	with	with	ADP
spir-8866	3	7	australian	australian	ADJ
spir-8866	3	8	developer	developer	NOUN
spir-8866	3	9	halfbrick	halfbrick	NOUN
spir-8866	3	10	,	,	PUNCT
spir-8866	3	11	creators	creator	NOUN
spir-8866	3	12	of	of	ADP
spir-8866	3	13	fruit	fruit	NOUN
spir-8866	3	14	ninja	ninja	NOUN
spir-8866	3	15	,	,	PUNCT
spir-8866	3	16	demonstrates	demonstrate	NOUN
spir-8866	3	17	,	,	PUNCT
spir-8866	3	18	the	the	DET
spir-8866	3	19	use	use	NOUN
spir-8866	3	20	of	of	ADP
spir-8866	3	21	these	these	DET
spir-8866	3	22	platforms	platform	NOUN
spir-8866	3	23	and	and	CCONJ
spir-8866	3	24	associated	associated	ADJ
spir-8866	3	25	data	data	NOUN
spir-8866	3	26	analytics	analytic	NOUN
spir-8866	3	27	is	be	AUX
spir-8866	3	28	often	often	ADV
spir-8866	3	29	contested	contest	VERB
spir-8866	3	30	within	within	ADP
spir-8866	3	31	game	game	NOUN
spir-8866	3	32	development	development	NOUN
spir-8866	3	33	teams	team	NOUN
spir-8866	3	34	and	and	CCONJ
spir-8866	3	35	studios	studio	NOUN
spir-8866	3	36	.	.	PUNCT
spir-8866	4	1	research	research	NOUN
spir-8866	4	2	with	with	ADP
spir-8866	4	3	australian	australian	ADJ
spir-8866	4	4	developer	developer	NOUN
spir-8866	4	5	,	,	PUNCT
spir-8866	4	6	halfbrick	halfbrick	PROPN
spir-8866	4	7	,	,	PUNCT
spir-8866	4	8	provides	provide	VERB
spir-8866	4	9	an	an	DET
spir-8866	4	10	opportunity	opportunity	NOUN
spir-8866	4	11	to	to	PART
spir-8866	4	12	consider	consider	VERB
spir-8866	4	13	many	many	ADJ
spir-8866	4	14	of	of	ADP
spir-8866	4	15	these	these	DET
spir-8866	4	16	issues	issue	NOUN
spir-8866	4	17	and	and	CCONJ
spir-8866	4	18	challenges	challenge	VERB
spir-8866	4	19	confronting	confront	VERB
spir-8866	4	20	games	game	NOUN
spir-8866	4	21	developers	developer	NOUN
spir-8866	4	22	as	as	SCONJ
spir-8866	4	23	they	they	PRON
spir-8866	4	24	seek	seek	VERB
spir-8866	4	25	to	to	PART
spir-8866	4	26	adapt	adapt	VERB
spir-8866	4	27	to	to	ADP
spir-8866	4	28	and	and	CCONJ
spir-8866	4	29	with	with	ADP
spir-8866	4	30	big	big	ADJ
spir-8866	4	31	data	datum	NOUN
spir-8866	4	32	analytics	analytic	NOUN
spir-8866	4	33	.	.	PUNCT
spir-8866	5	1	keywords	keyword	VERB
spir-8866	5	2	video	video	NOUN
spir-8866	5	3	games	game	NOUN
spir-8866	5	4	;	;	PUNCT
spir-8866	5	5	organizational	organizational	ADJ
spir-8866	5	6	theory	theory	NOUN
spir-8866	5	7	;	;	PUNCT
spir-8866	5	8	innovation	innovation	NOUN
spir-8866	5	9	;	;	PUNCT
spir-8866	5	10	casual	casual	ADJ
spir-8866	5	11	games	game	NOUN
spir-8866	5	12	;	;	PUNCT
spir-8866	5	13	big	big	ADJ
spir-8866	5	14	data	data	PROPN
spir-8866	5	15	analytics	analytic	NOUN
spir-8866	5	16	games	game	NOUN
spir-8866	5	17	&	&	CCONJ
spir-8866	5	18	social	social	ADJ
spir-8866	5	19	media	medium	NOUN
spir-8866	5	20	games	game	NOUN
spir-8866	5	21	and	and	CCONJ
spir-8866	5	22	social	social	ADJ
spir-8866	5	23	networks	network	NOUN
spir-8866	5	24	are	be	AUX
spir-8866	5	25	not	not	PART
spir-8866	5	26	new	new	ADJ
spir-8866	5	27	bedfellows	bedfellow	NOUN
spir-8866	5	28	;	;	PUNCT
spir-8866	5	29	facebook	facebook	PROPN
spir-8866	5	30	employee	employee	NOUN
spir-8866	5	31	bob	bob	PROPN
spir-8866	5	32	trahan	trahan	PROPN
spir-8866	5	33	launched	launch	VERB
spir-8866	5	34	“	"	PUNCT
spir-8866	5	35	the	the	DET
spir-8866	5	36	friend	friend	NOUN
spir-8866	5	37	game	game	NOUN
spir-8866	5	38	”	"	PUNCT
spir-8866	5	39	in	in	ADP
spir-8866	5	40	september	september	PROPN
spir-8866	5	41	2006	2006	NUM
spir-8866	5	42	.	.	PUNCT
spir-8866	6	1	however	however	ADV
spir-8866	6	2	,	,	PUNCT
spir-8866	6	3	the	the	DET
spir-8866	6	4	launch	launch	NOUN
spir-8866	6	5	of	of	ADP
spir-8866	6	6	games	game	NOUN
spir-8866	6	7	on	on	ADP
spir-8866	6	8	social	social	ADJ
spir-8866	6	9	media	medium	NOUN
spir-8866	6	10	platforms	platform	NOUN
spir-8866	6	11	and	and	CCONJ
spir-8866	6	12	indeed	indeed	ADV
spir-8866	6	13	mobile	mobile	ADJ
spir-8866	6	14	devices	device	NOUN
spir-8866	6	15	by	by	ADP
spir-8866	6	16	mainstream	mainstream	NOUN
spir-8866	6	17	gaming	gaming	NOUN
spir-8866	6	18	companies	company	NOUN
spir-8866	6	19	such	such	ADJ
spir-8866	6	20	as	as	ADP
spir-8866	6	21	electronic	electronic	ADJ
spir-8866	6	22	arts	art	NOUN
spir-8866	6	23	and	and	CCONJ
spir-8866	6	24	zynga	zynga	PROPN
spir-8866	6	25	has	have	AUX
spir-8866	6	26	drawn	draw	VERB
spir-8866	6	27	attention	attention	NOUN
spir-8866	6	28	(	(	PUNCT
spir-8866	6	29	arrington	arrington	PROPN
spir-8866	6	30	,	,	PUNCT
spir-8866	6	31	2010	2010	NUM
spir-8866	6	32	)	)	PUNCT
spir-8866	6	33	to	to	ADP
spir-8866	6	34	both	both	DET
spir-8866	6	35	potential	potential	ADJ
spir-8866	6	36	benefits	benefit	NOUN
spir-8866	6	37	and	and	CCONJ
spir-8866	6	38	challenges	challenge	VERB
spir-8866	6	39	inherent	inherent	ADJ
spir-8866	6	40	in	in	ADP
spir-8866	6	41	developing	develop	VERB
spir-8866	6	42	for	for	ADP
spir-8866	6	43	these	these	DET
spir-8866	6	44	platforms	platform	NOUN
spir-8866	6	45	.	.	PUNCT
spir-8866	7	1	qualitative	qualitative	ADJ
spir-8866	7	2	case	case	NOUN
spir-8866	7	3	-	-	PUNCT
spir-8866	7	4	study	study	NOUN
spir-8866	7	5	research	research	NOUN
spir-8866	7	6	we	we	PRON
spir-8866	7	7	are	be	AUX
spir-8866	7	8	undertaking	undertake	VERB
spir-8866	7	9	with	with	ADP
spir-8866	7	10	australian	australian	ADJ
spir-8866	7	11	developer	developer	NOUN
spir-8866	7	12	,	,	PUNCT
spir-8866	7	13	halfbrick	halfbrick	PROPN
spir-8866	7	14	studios	studio	NOUN
spir-8866	7	15	,	,	PUNCT
spir-8866	7	16	involving	involve	VERB
spir-8866	7	17	extensive	extensive	ADJ
spir-8866	7	18	semi	semi	ADJ
spir-8866	7	19	-	-	ADJ
spir-8866	7	20	structured	structured	ADJ
spir-8866	7	21	interviews	interview	NOUN
spir-8866	7	22	and	and	CCONJ
spir-8866	7	23	less	less	ADV
spir-8866	7	24	formal	formal	ADJ
spir-8866	7	25	discussions	discussion	NOUN
spir-8866	7	26	with	with	ADP
spir-8866	7	27	company	company	NOUN
spir-8866	7	28	employees	employee	NOUN
spir-8866	7	29	provides	provide	VERB
spir-8866	7	30	an	an	DET
spir-8866	7	31	opportunity	opportunity	NOUN
spir-8866	7	32	to	to	PART
spir-8866	7	33	both	both	CCONJ
spir-8866	7	34	describe	describe	VERB
spir-8866	7	35	and	and	CCONJ
spir-8866	7	36	explore	explore	VERB
spir-8866	7	37	the	the	DET
spir-8866	7	38	ways	way	NOUN
spir-8866	7	39	in	in	ADP
spir-8866	7	40	which	which	PRON
spir-8866	7	41	games	game	NOUN
spir-8866	7	42	developers	developer	NOUN
spir-8866	7	43	adaptively	adaptively	ADV
spir-8866	7	44	explore	explore	VERB
spir-8866	7	45	the	the	DET
spir-8866	7	46	opportunities	opportunity	NOUN
spir-8866	7	47	and	and	CCONJ
spir-8866	7	48	challenges	challenge	NOUN
spir-8866	7	49	of	of	ADP
spir-8866	7	50	social	social	ADJ
spir-8866	7	51	media	medium	NOUN
spir-8866	7	52	and	and	CCONJ
spir-8866	7	53	big	big	ADJ
spir-8866	7	54	data	datum	NOUN
spir-8866	7	55	analytics	analytic	NOUN
spir-8866	7	56	.	.	PUNCT
spir-8866	8	1	the	the	DET
spir-8866	8	2	authors	author	NOUN
spir-8866	8	3	’	’	PART
spir-8866	8	4	research	research	NOUN
spir-8866	8	5	relationship	relationship	NOUN
spir-8866	8	6	with	with	ADP
spir-8866	8	7	the	the	DET
spir-8866	8	8	company	company	NOUN
spir-8866	8	9	commenced	commence	VERB
spir-8866	8	10	in	in	ADP
spir-8866	8	11	2009	2009	NUM
spir-8866	8	12	and	and	CCONJ
spir-8866	8	13	has	have	AUX
spir-8866	8	14	culminated	culminate	VERB
spir-8866	8	15	with	with	ADP
spir-8866	8	16	11	11	NUM
spir-8866	8	17	extensive	extensive	ADJ
spir-8866	8	18	semi	semi	ADJ
spir-8866	8	19	-	-	ADJ
spir-8866	8	20	structured	structured	ADJ
spir-8866	8	21	interviews	interview	NOUN
spir-8866	8	22	with	with	ADP
spir-8866	8	23	9	9	NUM
spir-8866	8	24	staff	staff	NOUN
spir-8866	8	25	,	,	PUNCT
spir-8866	8	26	and	and	CCONJ
spir-8866	8	27	many	many	ADJ
spir-8866	8	28	more	more	ADV
spir-8866	8	29	informal	informal	ADJ
spir-8866	8	30	discussions	discussion	NOUN
spir-8866	8	31	.	.	PUNCT
spir-8866	9	1	the	the	DET
spir-8866	9	2	research	research	NOUN
spir-8866	9	3	team	team	NOUN
spir-8866	9	4	are	be	AUX
spir-8866	9	5	currently	currently	ADV
spir-8866	9	6	developing	develop	VERB
spir-8866	9	7	the	the	DET
spir-8866	9	8	research	research	NOUN
spir-8866	9	9	into	into	ADP
spir-8866	9	10	a	a	DET
spir-8866	9	11	more	more	ADV
spir-8866	9	12	fully	fully	ADV
spir-8866	9	13	-	-	PUNCT
spir-8866	9	14	fledged	fledge	VERB
spir-8866	9	15	ethnographic	ethnographic	ADJ
spir-8866	9	16	engagement	engagement	NOUN
spir-8866	9	17	building	building	NOUN
spir-8866	9	18	from	from	ADP
spir-8866	9	19	the	the	DET
spir-8866	9	20	interviews	interview	NOUN
spir-8866	9	21	we	we	PRON
spir-8866	9	22	have	have	AUX
spir-8866	9	23	conducted	conduct	VERB
spir-8866	9	24	.	.	PUNCT
spir-8866	10	1	this	this	DET
spir-8866	10	2	research	research	NOUN
spir-8866	10	3	is	be	AUX
spir-8866	10	4	still	still	ADV
spir-8866	10	5	very	very	ADV
spir-8866	10	6	much	much	ADV
spir-8866	10	7	a	a	DET
spir-8866	10	8	work	work	NOUN
spir-8866	10	9	in	in	ADP
spir-8866	10	10	progress	progress	NOUN
spir-8866	10	11	and	and	CCONJ
spir-8866	10	12	this	this	DET
spir-8866	10	13	paper	paper	NOUN
spir-8866	10	14	outlines	outline	VERB
spir-8866	10	15	initial	initial	ADJ
spir-8866	10	16	tentative	tentative	ADJ
spir-8866	10	17	findings	finding	NOUN
spir-8866	10	18	and	and	CCONJ
spir-8866	10	19	observations	observation	NOUN
spir-8866	10	20	that	that	PRON
spir-8866	10	21	we	we	PRON
spir-8866	10	22	are	be	AUX
spir-8866	10	23	in	in	ADP
spir-8866	10	24	the	the	DET
spir-8866	10	25	process	process	NOUN
spir-8866	10	26	of	of	ADP
spir-8866	10	27	testing	testing	NOUN
spir-8866	10	28	and	and	CCONJ
spir-8866	10	29	refining	refine	VERB
spir-8866	10	30	through	through	ADP
spir-8866	10	31	further	further	ADJ
spir-8866	10	32	fieldwork	fieldwork	NOUN
spir-8866	10	33	with	with	ADP
spir-8866	10	34	halfbrick	halfbrick	PROPN
spir-8866	10	35	.	.	PUNCT
spir-8866	11	1	halfbrick	halfbrick	PROPN
spir-8866	11	2	brisbane	brisbane	PROPN
spir-8866	11	3	based	base	VERB
spir-8866	11	4	halfbrick	halfbrick	PROPN
spir-8866	11	5	studios	studio	NOUN
spir-8866	11	6	,	,	PUNCT
spir-8866	11	7	developer	developer	NOUN
spir-8866	11	8	of	of	ADP
spir-8866	11	9	the	the	DET
spir-8866	11	10	hit	hit	VERB
spir-8866	11	11	game	game	NOUN
spir-8866	11	12	fruit	fruit	NOUN
spir-8866	11	13	ninja	ninja	NOUN
spir-8866	11	14	,	,	PUNCT
spir-8866	11	15	is	be	AUX
spir-8866	11	16	one	one	NUM
spir-8866	11	17	of	of	ADP
spir-8866	11	18	the	the	DET
spir-8866	11	19	recent	recent	ADJ
spir-8866	11	20	success	success	NOUN
spir-8866	11	21	stories	story	NOUN
spir-8866	11	22	in	in	ADP
spir-8866	11	23	the	the	DET
spir-8866	11	24	australian	australian	ADJ
spir-8866	11	25	videogames	videogame	NOUN
spir-8866	11	26	industry	industry	NOUN
spir-8866	11	27	.	.	PUNCT
spir-8866	12	1	the	the	DET
spir-8866	12	2	australian	australian	ADJ
spir-8866	12	3	videogames	videogame	NOUN
spir-8866	12	4	industry	industry	NOUN
spir-8866	12	5	suffered	suffer	VERB
spir-8866	12	6	a	a	DET
spir-8866	12	7	significant	significant	ADJ
spir-8866	12	8	decline	decline	NOUN
spir-8866	12	9	over	over	ADP
spir-8866	12	10	the	the	DET
spir-8866	12	11	past	past	ADJ
spir-8866	12	12	few	few	ADJ
spir-8866	12	13	years	year	NOUN
spir-8866	12	14	with	with	ADP
spir-8866	12	15	many	many	ADJ
spir-8866	12	16	of	of	ADP
spir-8866	12	17	its	its	PRON
spir-8866	12	18	leading	lead	VERB
spir-8866	12	19	developers	developer	NOUN
spir-8866	12	20	closing	close	VERB
spir-8866	12	21	studios	studio	NOUN
spir-8866	12	22	,	,	PUNCT
spir-8866	12	23	including	include	VERB
spir-8866	12	24	krome	krome	PROPN
spir-8866	12	25	,	,	PUNCT
spir-8866	12	26	thq	thq	PROPN
spir-8866	12	27	and	and	CCONJ
spir-8866	12	28	pandemic	pandemic	ADJ
spir-8866	12	29	.	.	PUNCT
spir-8866	13	1	from	from	ADP
spir-8866	13	2	2009	2009	NUM
spir-8866	13	3	halfbrick	halfbrick	PROPN
spir-8866	13	4	shifted	shift	VERB
spir-8866	13	5	rapidly	rapidly	ADV
spir-8866	13	6	from	from	ADP
spir-8866	13	7	developing	develop	VERB
spir-8866	13	8	licensed	licensed	ADJ
spir-8866	13	9	properties	property	NOUN
spir-8866	13	10	to	to	ADP
spir-8866	13	11	publishing	publish	VERB
spir-8866	13	12	in	in	ADP
spir-8866	13	13	-	-	PUNCT
spir-8866	13	14	house	house	NOUN
spir-8866	13	15	titles	title	NOUN
spir-8866	13	16	,	,	PUNCT
spir-8866	13	17	generating	generate	VERB
spir-8866	13	18	revenue	revenue	NOUN
spir-8866	13	19	both	both	CCONJ
spir-8866	13	20	through	through	ADP
spir-8866	13	21	app	app	NOUN
spir-8866	13	22	downloads	download	NOUN
spir-8866	13	23	and	and	CCONJ
spir-8866	13	24	merchandise	merchandise	NOUN
spir-8866	13	25	sales	sale	NOUN
spir-8866	13	26	.	.	PUNCT
spir-8866	14	1	by	by	ADP
spir-8866	14	2	utilizing	utilize	VERB
spir-8866	14	3	platforms	platform	NOUN
spir-8866	14	4	such	such	ADJ
spir-8866	14	5	as	as	ADP
spir-8866	14	6	apple	apple	NOUN
spir-8866	14	7	’s	’s	PART
spir-8866	14	8	app	app	PROPN
spir-8866	14	9	store	store	NOUN
spir-8866	14	10	,	,	PUNCT
spir-8866	14	11	halfbrick	halfbrick	PROPN
spir-8866	14	12	is	be	AUX
spir-8866	14	13	able	able	ADJ
spir-8866	14	14	to	to	PART
spir-8866	14	15	realize	realize	VERB
spir-8866	14	16	$	$	SYM
spir-8866	14	17	0.69/$0.70	0.69/$0.70	NUM
spir-8866	14	18	from	from	ADP
spir-8866	14	19	each	each	DET
spir-8866	14	20	$	$	SYM
spir-8866	14	21	0.99c	0.99c	ADJ
spir-8866	14	22	purchase	purchase	NOUN
spir-8866	14	23	of	of	ADP
spir-8866	14	24	fruit	fruit	NOUN
spir-8866	14	25	ninja	ninja	NOUN
spir-8866	14	26	;	;	PUNCT
spir-8866	14	27	a	a	DET
spir-8866	14	28	significant	significant	ADJ
spir-8866	14	29	increase	increase	NOUN
spir-8866	14	30	on	on	ADP
spir-8866	14	31	the	the	DET
spir-8866	14	32	percentage	percentage	NOUN
spir-8866	14	33	of	of	ADP
spir-8866	14	34	revenue	revenue	NOUN
spir-8866	14	35	received	receive	VERB
spir-8866	14	36	when	when	SCONJ
spir-8866	14	37	developing	develop	VERB
spir-8866	14	38	licensed	licensed	ADJ
spir-8866	14	39	properties	property	NOUN
spir-8866	14	40	.	.	PUNCT
spir-8866	15	1	selected	select	VERB
spir-8866	15	2	papers	paper	NOUN
spir-8866	15	3	of	of	ADP
spir-8866	15	4	internet	internet	NOUN
spir-8866	15	5	research	research	NOUN
spir-8866	15	6	14.0	14.0	NUM
spir-8866	15	7	,	,	PUNCT
spir-8866	15	8	2013	2013	NUM
spir-8866	15	9	:	:	PUNCT
spir-8866	15	10	denver	denver	PROPN
spir-8866	15	11	,	,	PUNCT
spir-8866	15	12	usa	usa	PROPN
spir-8866	15	13	2	2	NUM
spir-8866	15	14	malaby	malaby	PROPN
spir-8866	15	15	's	's	PART
spir-8866	15	16	(	(	PUNCT
spir-8866	15	17	2009	2009	NUM
spir-8866	15	18	)	)	PUNCT
spir-8866	15	19	exemplary	exemplary	ADJ
spir-8866	15	20	ethnographic	ethnographic	ADJ
spir-8866	15	21	study	study	NOUN
spir-8866	15	22	of	of	ADP
spir-8866	15	23	linden	linden	PROPN
spir-8866	15	24	labs	labs	PROPN
spir-8866	15	25	foregrounds	foreground	VERB
spir-8866	15	26	that	that	SCONJ
spir-8866	15	27	control	control	NOUN
spir-8866	15	28	and	and	CCONJ
spir-8866	15	29	authority	authority	NOUN
spir-8866	15	30	over	over	ADP
spir-8866	15	31	cultural	cultural	ADJ
spir-8866	15	32	production	production	NOUN
spir-8866	15	33	are	be	AUX
spir-8866	15	34	at	at	ADP
spir-8866	15	35	stake	stake	NOUN
spir-8866	15	36	in	in	ADP
spir-8866	15	37	workplaces	workplace	NOUN
spir-8866	15	38	such	such	ADJ
spir-8866	15	39	as	as	ADP
spir-8866	15	40	game	game	NOUN
spir-8866	15	41	development	development	NOUN
spir-8866	15	42	studios	studio	NOUN
spir-8866	15	43	.	.	PUNCT
spir-8866	16	1	to	to	PART
spir-8866	16	2	develop	develop	VERB
spir-8866	16	3	the	the	DET
spir-8866	16	4	open	open	ADV
spir-8866	16	5	-	-	PUNCT
spir-8866	16	6	ended	end	VERB
spir-8866	16	7	worlds	world	NOUN
spir-8866	16	8	that	that	PRON
spir-8866	16	9	increasingly	increasingly	ADV
spir-8866	16	10	characterize	characterize	VERB
spir-8866	16	11	interactive	interactive	ADJ
spir-8866	16	12	entertainment	entertainment	NOUN
spir-8866	16	13	professional	professional	ADJ
spir-8866	16	14	developers	developer	NOUN
spir-8866	16	15	need	need	VERB
spir-8866	16	16	to	to	PART
spir-8866	16	17	give	give	VERB
spir-8866	16	18	up	up	ADP
spir-8866	16	19	some	some	DET
spir-8866	16	20	aspects	aspect	NOUN
spir-8866	16	21	of	of	ADP
spir-8866	16	22	managerial	managerial	ADJ
spir-8866	16	23	control	control	NOUN
spir-8866	16	24	.	.	PUNCT
spir-8866	17	1	by	by	ADP
spir-8866	17	2	embracing	embrace	VERB
spir-8866	17	3	the	the	DET
spir-8866	17	4	contingency	contingency	NOUN
spir-8866	17	5	of	of	ADP
spir-8866	17	6	relationships	relationship	NOUN
spir-8866	17	7	with	with	ADP
spir-8866	17	8	their	their	PRON
spir-8866	17	9	consumers	consumer	NOUN
spir-8866	17	10	and	and	CCONJ
spir-8866	17	11	the	the	DET
spir-8866	17	12	profound	profound	ADJ
spir-8866	17	13	uncertainty	uncertainty	NOUN
spir-8866	17	14	that	that	PRON
spir-8866	17	15	characterizes	characterize	VERB
spir-8866	17	16	these	these	DET
spir-8866	17	17	markets	market	NOUN
spir-8866	17	18	they	they	PRON
spir-8866	17	19	are	be	AUX
spir-8866	17	20	also	also	ADV
spir-8866	17	21	sometimes	sometimes	ADV
spir-8866	17	22	remaking	remake	VERB
spir-8866	17	23	cultural	cultural	ADJ
spir-8866	17	24	production	production	NOUN
spir-8866	17	25	firms	firm	NOUN
spir-8866	17	26	and	and	CCONJ
spir-8866	17	27	organizations	organization	NOUN
spir-8866	17	28	in	in	ADP
spir-8866	17	29	a	a	DET
spir-8866	17	30	less	less	ADV
spir-8866	17	31	hierarchical	hierarchical	ADJ
spir-8866	17	32	,	,	PUNCT
spir-8866	17	33	less	less	ADV
spir-8866	17	34	top	top	ADJ
spir-8866	17	35	down	down	ADP
spir-8866	17	36	fashion	fashion	NOUN
spir-8866	17	37	(	(	PUNCT
spir-8866	17	38	banks	bank	NOUN
spir-8866	17	39	,	,	PUNCT
spir-8866	17	40	2013	2013	NUM
spir-8866	17	41	)	)	PUNCT
spir-8866	17	42	.	.	PUNCT
spir-8866	18	1	malaby	malaby	PROPN
spir-8866	18	2	hopes	hope	VERB
spir-8866	18	3	that	that	SCONJ
spir-8866	18	4	his	his	PRON
spir-8866	18	5	book	book	NOUN
spir-8866	18	6	contributes	contribute	VERB
spir-8866	18	7	to	to	ADP
spir-8866	18	8	our	our	PRON
spir-8866	18	9	being	being	NOUN
spir-8866	18	10	:	:	PUNCT
spir-8866	18	11	…	…	PUNCT
spir-8866	18	12	in	in	ADP
spir-8866	18	13	a	a	DET
spir-8866	18	14	better	well	ADJ
spir-8866	18	15	position	position	NOUN
spir-8866	18	16	to	to	PART
spir-8866	18	17	understand	understand	VERB
spir-8866	18	18	the	the	DET
spir-8866	18	19	emerging	emerge	VERB
spir-8866	18	20	institutions	institution	NOUN
spir-8866	18	21	that	that	PRON
spir-8866	18	22	are	be	AUX
spir-8866	18	23	ever	ever	ADV
spir-8866	18	24	more	more	ADV
spir-8866	18	25	able	able	ADJ
spir-8866	18	26	to	to	PART
spir-8866	18	27	shape	shape	VERB
spir-8866	18	28	and	and	CCONJ
spir-8866	18	29	govern	govern	VERB
spir-8866	18	30	our	our	PRON
spir-8866	18	31	increasingly	increasingly	ADV
spir-8866	18	32	digital	digital	ADJ
spir-8866	18	33	lives	life	NOUN
spir-8866	18	34	.	.	PUNCT
spir-8866	19	1	it	it	PRON
spir-8866	19	2	explores	explore	VERB
spir-8866	19	3	how	how	SCONJ
spir-8866	19	4	an	an	DET
spir-8866	19	5	organization	organization	NOUN
spir-8866	19	6	that	that	PRON
spir-8866	19	7	set	set	VERB
spir-8866	19	8	out	out	ADP
spir-8866	19	9	to	to	PART
spir-8866	19	10	create	create	VERB
spir-8866	19	11	a	a	DET
spir-8866	19	12	deeply	deeply	ADV
spir-8866	19	13	and	and	CCONJ
spir-8866	19	14	complexly	complexly	ADJ
spir-8866	19	15	contingent	contingent	NOUN
spir-8866	19	16	environment	environment	NOUN
spir-8866	19	17	is	be	AUX
spir-8866	19	18	itself	itself	PRON
spir-8866	19	19	then	then	ADV
spir-8866	19	20	remade	remade	VERB
spir-8866	19	21	by	by	ADP
spir-8866	19	22	its	its	PRON
spir-8866	19	23	creation	creation	NOUN
spir-8866	19	24	through	through	ADP
spir-8866	19	25	that	that	DET
spir-8866	19	26	domain	domain	NOUN
spir-8866	19	27	’s	’s	PART
spir-8866	19	28	emergent	emergent	ADJ
spir-8866	19	29	effects	effect	NOUN
spir-8866	19	30	,	,	PUNCT
spir-8866	19	31	in	in	ADP
spir-8866	19	32	a	a	DET
spir-8866	19	33	constantly	constantly	ADV
spir-8866	19	34	reiterative	reiterative	ADJ
spir-8866	19	35	process	process	NOUN
spir-8866	19	36	,	,	PUNCT
spir-8866	19	37	but	but	CCONJ
spir-8866	19	38	without	without	ADP
spir-8866	19	39	losing	lose	VERB
spir-8866	19	40	its	its	PRON
spir-8866	19	41	position	position	NOUN
spir-8866	19	42	of	of	ADP
spir-8866	19	43	greatest	great	ADJ
spir-8866	19	44	influence	influence	NOUN
spir-8866	19	45	(	(	PUNCT
spir-8866	19	46	p.	p.	NOUN
spir-8866	19	47	9	9	NUM
spir-8866	19	48	)	)	PUNCT
spir-8866	19	49	.	.	PUNCT
spir-8866	20	1	halfbrick	halfbrick	PROPN
spir-8866	20	2	ceo	ceo	PROPN
spir-8866	20	3	shaineil	shaineil	PROPN
spir-8866	20	4	deo	deo	PROPN
spir-8866	20	5	recognizes	recognize	VERB
spir-8866	20	6	the	the	DET
spir-8866	20	7	importance	importance	NOUN
spir-8866	20	8	of	of	ADP
spir-8866	20	9	enabling	enable	VERB
spir-8866	20	10	integration	integration	NOUN
spir-8866	20	11	between	between	ADP
spir-8866	20	12	games	game	NOUN
spir-8866	20	13	and	and	CCONJ
spir-8866	20	14	players	player	NOUN
spir-8866	20	15	across	across	ADP
spir-8866	20	16	social	social	ADJ
spir-8866	20	17	networks	network	NOUN
spir-8866	20	18	,	,	PUNCT
spir-8866	20	19	and	and	CCONJ
spir-8866	20	20	is	be	AUX
spir-8866	20	21	in	in	ADP
spir-8866	20	22	the	the	DET
spir-8866	20	23	process	process	NOUN
spir-8866	20	24	of	of	ADP
spir-8866	20	25	developing	develop	VERB
spir-8866	20	26	both	both	CCONJ
spir-8866	20	27	infrastructure	infrastructure	NOUN
spir-8866	20	28	and	and	CCONJ
spir-8866	20	29	tools	tool	NOUN
spir-8866	20	30	to	to	PART
spir-8866	20	31	utilize	utilize	VERB
spir-8866	20	32	both	both	DET
spir-8866	20	33	the	the	DET
spir-8866	20	34	platform	platform	NOUN
spir-8866	20	35	and	and	CCONJ
spir-8866	20	36	the	the	DET
spir-8866	20	37	data	datum	NOUN
spir-8866	20	38	provided	provide	VERB
spir-8866	20	39	across	across	ADP
spir-8866	20	40	the	the	DET
spir-8866	20	41	game	game	NOUN
spir-8866	20	42	development	development	NOUN
spir-8866	20	43	process	process	NOUN
spir-8866	20	44	.	.	PUNCT
spir-8866	21	1	however	however	ADV
spir-8866	21	2	,	,	PUNCT
spir-8866	21	3	halfbrick	halfbrick	PROPN
spir-8866	21	4	’s	’s	PART
spir-8866	21	5	developers	developer	NOUN
spir-8866	21	6	acknowledge	acknowledge	VERB
spir-8866	21	7	this	this	PRON
spir-8866	21	8	is	be	AUX
spir-8866	21	9	not	not	PART
spir-8866	21	10	a	a	DET
spir-8866	21	11	simple	simple	ADJ
spir-8866	21	12	task	task	NOUN
spir-8866	21	13	,	,	PUNCT
spir-8866	21	14	noting	note	VERB
spir-8866	21	15	the	the	DET
spir-8866	21	16	challenge	challenge	NOUN
spir-8866	21	17	of	of	ADP
spir-8866	21	18	constructing	construct	VERB
spir-8866	21	19	a	a	DET
spir-8866	21	20	coherent	coherent	ADJ
spir-8866	21	21	user	user	NOUN
spir-8866	21	22	experience	experience	NOUN
spir-8866	21	23	which	which	PRON
spir-8866	21	24	connects	connect	VERB
spir-8866	21	25	disparate	disparate	ADJ
spir-8866	21	26	games	game	NOUN
spir-8866	21	27	across	across	ADP
spir-8866	21	28	social	social	ADJ
spir-8866	21	29	media	medium	NOUN
spir-8866	21	30	platforms	platform	NOUN
spir-8866	21	31	.	.	PUNCT
spir-8866	22	1	deo	deo	NOUN
spir-8866	22	2	believes	believe	VERB
spir-8866	22	3	that	that	SCONJ
spir-8866	22	4	their	their	PRON
spir-8866	22	5	current	current	ADJ
spir-8866	22	6	games	game	NOUN
spir-8866	22	7	,	,	PUNCT
spir-8866	22	8	such	such	ADJ
spir-8866	22	9	as	as	ADP
spir-8866	22	10	fruit	fruit	NOUN
spir-8866	22	11	ninja	ninja	ADJ
spir-8866	22	12	on	on	ADP
spir-8866	22	13	facebook	facebook	PROPN
spir-8866	22	14	,	,	PUNCT
spir-8866	22	15	seem	seem	VERB
spir-8866	22	16	to	to	PART
spir-8866	22	17	stand	stand	VERB
spir-8866	22	18	alone	alone	ADV
spir-8866	22	19	,	,	PUNCT
spir-8866	22	20	without	without	ADP
spir-8866	22	21	the	the	DET
spir-8866	22	22	required	require	VERB
spir-8866	22	23	element	element	NOUN
spir-8866	22	24	of	of	ADP
spir-8866	22	25	social	social	ADJ
spir-8866	22	26	interaction	interaction	NOUN
spir-8866	22	27	that	that	PRON
spir-8866	22	28	is	be	AUX
spir-8866	22	29	now	now	ADV
spir-8866	22	30	needed	need	VERB
spir-8866	22	31	for	for	ADP
spir-8866	22	32	successful	successful	ADJ
spir-8866	22	33	games	game	NOUN
spir-8866	22	34	on	on	ADP
spir-8866	22	35	mobile	mobile	ADJ
spir-8866	22	36	devices	device	NOUN
spir-8866	22	37	and	and	CCONJ
spir-8866	22	38	more	more	ADV
spir-8866	22	39	broadly	broadly	ADV
spir-8866	22	40	,	,	PUNCT
spir-8866	22	41	social	social	ADJ
spir-8866	22	42	media	medium	NOUN
spir-8866	22	43	platforms	platform	NOUN
spir-8866	22	44	.	.	PUNCT
spir-8866	23	1	goddard	goddard	PROPN
spir-8866	23	2	,	,	PUNCT
spir-8866	23	3	a	a	DET
spir-8866	23	4	former	former	ADJ
spir-8866	23	5	employee	employee	NOUN
spir-8866	23	6	of	of	ADP
spir-8866	23	7	halfbrick	halfbrick	PROPN
spir-8866	23	8	who	who	PRON
spir-8866	23	9	was	be	AUX
spir-8866	23	10	responsible	responsible	ADJ
spir-8866	23	11	for	for	ADP
spir-8866	23	12	developing	develop	VERB
spir-8866	23	13	social	social	ADJ
spir-8866	23	14	networking	networking	NOUN
spir-8866	23	15	technology	technology	NOUN
spir-8866	23	16	,	,	PUNCT
spir-8866	23	17	described	describe	VERB
spir-8866	23	18	how	how	SCONJ
spir-8866	23	19	the	the	DET
spir-8866	23	20	company	company	NOUN
spir-8866	23	21	was	be	AUX
spir-8866	23	22	trying	try	VERB
spir-8866	23	23	to	to	PART
spir-8866	23	24	provide	provide	VERB
spir-8866	23	25	social	social	ADJ
spir-8866	23	26	features	feature	NOUN
spir-8866	23	27	for	for	ADP
spir-8866	23	28	games	game	NOUN
spir-8866	23	29	that	that	PRON
spir-8866	23	30	are	be	AUX
spir-8866	23	31	not	not	PART
spir-8866	23	32	naturally	naturally	ADV
spir-8866	23	33	related	relate	VERB
spir-8866	23	34	:	:	PUNCT
spir-8866	23	35	jet	jet	NOUN
spir-8866	23	36	pack	pack	NOUN
spir-8866	23	37	joy	joy	NOUN
spir-8866	23	38	ride	ride	VERB
spir-8866	23	39	and	and	CCONJ
spir-8866	23	40	fruit	fruit	NOUN
spir-8866	23	41	ninja	ninja	NOUN
spir-8866	23	42	have	have	VERB
spir-8866	23	43	no	no	DET
spir-8866	23	44	relationship	relationship	NOUN
spir-8866	23	45	in	in	ADP
spir-8866	23	46	terms	term	NOUN
spir-8866	23	47	of	of	ADP
spir-8866	23	48	the	the	DET
spir-8866	23	49	game	game	NOUN
spir-8866	23	50	but	but	CCONJ
spir-8866	23	51	they	they	PRON
spir-8866	23	52	have	have	VERB
spir-8866	23	53	other	other	ADJ
spir-8866	23	54	relationships	relationship	NOUN
spir-8866	23	55	and	and	CCONJ
spir-8866	23	56	what	what	PRON
spir-8866	23	57	we	we	PRON
spir-8866	23	58	want	want	VERB
spir-8866	23	59	to	to	PART
spir-8866	23	60	do	do	VERB
spir-8866	23	61	is	be	AUX
spir-8866	23	62	allow	allow	VERB
spir-8866	23	63	people	people	NOUN
spir-8866	23	64	to	to	PART
spir-8866	23	65	find	find	VERB
spir-8866	23	66	those	those	DET
spir-8866	23	67	games	game	NOUN
spir-8866	23	68	,	,	PUNCT
spir-8866	23	69	because	because	SCONJ
spir-8866	23	70	[	[	X
spir-8866	23	71	if	if	SCONJ
spir-8866	23	72	]	]	X
spir-8866	23	73	you	you	PRON
spir-8866	23	74	like	like	ADP
spir-8866	23	75	this	this	DET
spir-8866	23	76	game	game	NOUN
spir-8866	23	77	you	you	PRON
spir-8866	23	78	might	might	AUX
spir-8866	23	79	like	like	VERB
spir-8866	23	80	that	that	DET
spir-8866	23	81	one	one	NUM
spir-8866	23	82	.	.	PUNCT
spir-8866	24	1	[	[	X
spir-8866	24	2	…	…	PUNCT
spir-8866	24	3	t]hings	t]hing	NOUN
spir-8866	24	4	like	like	ADP
spir-8866	24	5	leader	leader	NOUN
spir-8866	24	6	boards	board	NOUN
spir-8866	24	7	are	be	AUX
spir-8866	24	8	very	very	ADV
spir-8866	24	9	simplistic	simplistic	ADJ
spir-8866	24	10	and	and	CCONJ
spir-8866	24	11	they	they	PRON
spir-8866	24	12	’re	’re	VERB
spir-8866	24	13	not	not	PART
spir-8866	24	14	very	very	ADV
spir-8866	24	15	engaging	engaging	ADJ
spir-8866	24	16	to	to	ADP
spir-8866	24	17	the	the	DET
spir-8866	24	18	user	user	NOUN
spir-8866	24	19	[	[	X
spir-8866	24	20	…	…	PUNCT
spir-8866	24	21	i]f	i]f	VERB
spir-8866	24	22	you	you	PRON
spir-8866	24	23	’ve	’ve	VERB
spir-8866	24	24	ten	ten	NUM
spir-8866	24	25	million	million	NUM
spir-8866	24	26	people	people	NOUN
spir-8866	24	27	playing	play	VERB
spir-8866	24	28	fruit	fruit	NOUN
spir-8866	24	29	ninja	ninja	NOUN
spir-8866	24	30	and	and	CCONJ
spir-8866	24	31	you	you	PRON
spir-8866	24	32	’re	’re	AUX
spir-8866	24	33	ranked	rank	VERB
spir-8866	24	34	9million	9million	NUM
spir-8866	24	35	out	out	ADP
spir-8866	24	36	of	of	ADP
spir-8866	24	37	10	10	NUM
spir-8866	24	38	million	million	NUM
spir-8866	24	39	that	that	PRON
spir-8866	24	40	does	do	AUX
spir-8866	24	41	n’t	not	PART
spir-8866	24	42	mean	mean	VERB
spir-8866	24	43	much	much	ADV
spir-8866	24	44	to	to	ADP
spir-8866	24	45	you	you	PRON
spir-8866	25	1	and	and	CCONJ
spir-8866	25	2	you	you	PRON
spir-8866	25	3	know	know	VERB
spir-8866	25	4	to	to	PART
spir-8866	25	5	be	be	AUX
spir-8866	25	6	honest	honest	ADJ
spir-8866	26	1	[	[	X
spir-8866	26	2	it	it	PRON
spir-8866	26	3	’s	’	VERB
spir-8866	26	4	]	]	PUNCT
spir-8866	26	5	a	a	DET
spir-8866	26	6	bit	bit	NOUN
spir-8866	26	7	demoralising	demoralising	ADJ
spir-8866	26	8	and	and	CCONJ
spir-8866	26	9	it	it	PRON
spir-8866	26	10	’s	’	VERB
spir-8866	26	11	not	not	PART
spir-8866	26	12	very	very	ADV
spir-8866	26	13	engaging	engaging	ADJ
spir-8866	26	14	.	.	PUNCT
spir-8866	27	1	social	social	ADJ
spir-8866	27	2	networks	network	NOUN
spir-8866	27	3	also	also	ADV
spir-8866	27	4	provide	provide	VERB
spir-8866	27	5	data	datum	NOUN
spir-8866	27	6	and	and	CCONJ
spir-8866	27	7	associated	associated	ADJ
spir-8866	27	8	analytics	analytic	NOUN
spir-8866	27	9	that	that	PRON
spir-8866	27	10	developers	developer	NOUN
spir-8866	27	11	increasingly	increasingly	ADV
spir-8866	27	12	exploit	exploit	VERB
spir-8866	27	13	and	and	CCONJ
spir-8866	27	14	use	use	VERB
spir-8866	27	15	as	as	SCONJ
spir-8866	27	16	is	be	AUX
spir-8866	27	17	apparent	apparent	ADJ
spir-8866	27	18	with	with	ADP
spir-8866	27	19	companies	company	NOUN
spir-8866	27	20	such	such	ADJ
spir-8866	27	21	as	as	ADP
spir-8866	27	22	zynga	zynga	NOUN
spir-8866	27	23	.	.	PUNCT
spir-8866	28	1	fisher	fisher	PROPN
spir-8866	28	2	et	et	PROPN
spir-8866	28	3	al	al	PROPN
spir-8866	28	4	.	.	PROPN
spir-8866	29	1	(	(	PUNCT
spir-8866	29	2	2012	2012	NUM
spir-8866	29	3	)	)	PUNCT
spir-8866	29	4	state	state	NOUN
spir-8866	29	5	that	that	SCONJ
spir-8866	29	6	“	"	PUNCT
spir-8866	29	7	zynga	zynga	NOUN
spir-8866	29	8	create	create	VERB
spir-8866	29	9	games	game	NOUN
spir-8866	29	10	and	and	CCONJ
spir-8866	29	11	studies	study	NOUN
spir-8866	29	12	data	datum	NOUN
spir-8866	29	13	on	on	ADP
spir-8866	29	14	how	how	SCONJ
spir-8866	29	15	its	its	PRON
spir-8866	29	16	audience	audience	NOUN
spir-8866	29	17	plays	play	VERB
spir-8866	29	18	them	they	PRON
spir-8866	29	19	in	in	ADP
spir-8866	29	20	order	order	NOUN
spir-8866	29	21	to	to	PART
spir-8866	29	22	update	update	VERB
spir-8866	29	23	the	the	DET
spir-8866	29	24	games	game	NOUN
spir-8866	29	25	immediately	immediately	ADV
spir-8866	29	26	”	"	PUNCT
spir-8866	29	27	,	,	PUNCT
spir-8866	29	28	quoting	quote	VERB
spir-8866	29	29	ken	ken	PROPN
spir-8866	29	30	rudin	rudin	PROPN
spir-8866	29	31	–	–	PUNCT
spir-8866	29	32	a	a	DET
spir-8866	29	33	zynga	zynga	NOUN
spir-8866	29	34	vice	vice	NOUN
spir-8866	29	35	president	president	NOUN
spir-8866	29	36	–	–	PUNCT
spir-8866	29	37	as	as	ADP
spir-8866	29	38	stating	state	VERB
spir-8866	29	39	that	that	SCONJ
spir-8866	29	40	“	"	PUNCT
spir-8866	29	41	we	we	PRON
spir-8866	29	42	’re	’re	VERB
spir-8866	29	43	an	an	DET
spir-8866	29	44	analytics	analytic	NOUN
spir-8866	29	45	company	company	NOUN
spir-8866	29	46	masquerading	masquerade	VERB
spir-8866	29	47	as	as	ADP
spir-8866	29	48	a	a	DET
spir-8866	29	49	games	game	NOUN
spir-8866	29	50	company	company	NOUN
spir-8866	29	51	”	"	PUNCT
spir-8866	29	52	(	(	PUNCT
spir-8866	29	53	p.	p.	NOUN
spir-8866	29	54	91	91	NUM
spir-8866	29	55	)	)	PUNCT
spir-8866	29	56	.	.	PUNCT
spir-8866	30	1	halfbrick	halfbrick	PROPN
spir-8866	30	2	are	be	AUX
spir-8866	30	3	currently	currently	ADV
spir-8866	30	4	in	in	ADP
spir-8866	30	5	the	the	DET
spir-8866	30	6	process	process	NOUN
spir-8866	30	7	of	of	ADP
spir-8866	30	8	taking	take	VERB
spir-8866	30	9	advantage	advantage	NOUN
spir-8866	30	10	of	of	ADP
spir-8866	30	11	such	such	ADJ
spir-8866	30	12	data	datum	NOUN
spir-8866	30	13	,	,	PUNCT
spir-8866	30	14	with	with	ADP
spir-8866	30	15	deo	deo	NOUN
spir-8866	30	16	noting	note	VERB
spir-8866	30	17	:	:	PUNCT
spir-8866	31	1	[	[	X
spir-8866	31	2	…	…	PUNCT
spir-8866	31	3	o]ne	o]ne	NOUN
spir-8866	31	4	of	of	ADP
spir-8866	31	5	the	the	DET
spir-8866	31	6	things	thing	NOUN
spir-8866	31	7	we	we	PRON
spir-8866	31	8	are	be	AUX
spir-8866	31	9	doing	do	VERB
spir-8866	31	10	,	,	PUNCT
spir-8866	31	11	as	as	SCONJ
spir-8866	31	12	i	i	PRON
spir-8866	31	13	mentioned	mention	VERB
spir-8866	31	14	,	,	PUNCT
spir-8866	31	15	[	[	X
spir-8866	31	16	is	be	AUX
spir-8866	31	17	]	]	PUNCT
spir-8866	31	18	adding	add	VERB
spir-8866	31	19	a	a	DET
spir-8866	31	20	lot	lot	NOUN
spir-8866	31	21	of	of	ADP
spir-8866	31	22	analytics	analytic	NOUN
spir-8866	31	23	to	to	ADP
spir-8866	31	24	our	our	PRON
spir-8866	31	25	game	game	NOUN
spir-8866	31	26	so	so	SCONJ
spir-8866	31	27	we	we	PRON
spir-8866	31	28	can	can	AUX
spir-8866	31	29	understand	understand	VERB
spir-8866	31	30	what	what	PRON
spir-8866	31	31	’s	’s	AUX
spir-8866	31	32	actually	actually	ADV
spir-8866	31	33	going	go	VERB
spir-8866	31	34	on	on	ADP
spir-8866	31	35	.	.	PUNCT
spir-8866	32	1	however	however	ADV
spir-8866	32	2	,	,	PUNCT
spir-8866	32	3	the	the	DET
spir-8866	32	4	role	role	NOUN
spir-8866	32	5	and	and	CCONJ
spir-8866	32	6	place	place	NOUN
spir-8866	32	7	of	of	ADP
spir-8866	32	8	data	datum	NOUN
spir-8866	32	9	analytics	analytic	NOUN
spir-8866	32	10	to	to	PART
spir-8866	32	11	inform	inform	VERB
spir-8866	32	12	the	the	DET
spir-8866	32	13	craft	craft	NOUN
spir-8866	32	14	of	of	ADP
spir-8866	32	15	making	make	VERB
spir-8866	32	16	and	and	CCONJ
spir-8866	32	17	designing	designing	NOUN
spir-8866	32	18	games	game	NOUN
spir-8866	32	19	is	be	AUX
spir-8866	32	20	debated	debate	VERB
spir-8866	32	21	and	and	CCONJ
spir-8866	32	22	contested	contest	VERB
spir-8866	32	23	among	among	ADP
spir-8866	32	24	halfbrick	halfbrick	PROPN
spir-8866	32	25	’s	’s	PART
spir-8866	32	26	designers	designer	NOUN
spir-8866	32	27	and	and	CCONJ
spir-8866	32	28	developers	developer	NOUN
spir-8866	32	29	.	.	PUNCT
spir-8866	33	1	deo	deo	PROPN
spir-8866	33	2	himself	himself	PRON
spir-8866	33	3	notes	note	VERB
spir-8866	33	4	that	that	SCONJ
spir-8866	33	5	many	many	ADJ
spir-8866	33	6	companies	company	NOUN
spir-8866	33	7	within	within	ADP
spir-8866	33	8	the	the	DET
spir-8866	33	9	industry	industry	NOUN
spir-8866	33	10	have	have	AUX
spir-8866	33	11	allowed	allow	VERB
spir-8866	33	12	analytics	analytic	NOUN
spir-8866	33	13	to	to	PART
spir-8866	33	14	drive	drive	VERB
spir-8866	33	15	design	design	NOUN
spir-8866	33	16	:	:	PUNCT
spir-8866	34	1	[	[	X
spir-8866	34	2	a	a	X
spir-8866	34	3	]	]	X
spir-8866	34	4	lot	lot	NOUN
spir-8866	34	5	of	of	ADP
spir-8866	34	6	our	our	PRON
spir-8866	34	7	competitors	competitor	NOUN
spir-8866	34	8	[	[	X
spir-8866	34	9	have	have	AUX
spir-8866	34	10	]	]	PUNCT
spir-8866	34	11	analytics	analytic	NOUN
spir-8866	34	12	drive	drive	VERB
spir-8866	34	13	a	a	DET
spir-8866	34	14	lot	lot	NOUN
spir-8866	34	15	of	of	ADP
spir-8866	34	16	,	,	PUNCT
spir-8866	34	17	all	all	PRON
spir-8866	34	18	of	of	ADP
spir-8866	34	19	their	their	PRON
spir-8866	34	20	decisions	decision	NOUN
spir-8866	34	21	about	about	ADP
spir-8866	34	22	[	[	X
spir-8866	34	23	…	…	X
spir-8866	34	24	]	]	X
spir-8866	34	25	the	the	DET
spir-8866	34	26	game	game	NOUN
spir-8866	34	27	and	and	CCONJ
spir-8866	34	28	the	the	DET
spir-8866	34	29	game	game	NOUN
spir-8866	34	30	design	design	NOUN
spir-8866	34	31	.	.	PUNCT
spir-8866	35	1	game	game	NOUN
spir-8866	35	2	design	design	NOUN
spir-8866	35	3	comes	come	VERB
spir-8866	35	4	second	second	ADV
spir-8866	35	5	to	to	ADP
spir-8866	35	6	analytics	analytic	NOUN
spir-8866	35	7	.	.	PUNCT
spir-8866	36	1	[	[	X
spir-8866	36	2	…	…	X
spir-8866	36	3	]	]	X
spir-8866	36	4	but	but	CCONJ
spir-8866	36	5	we	we	PRON
spir-8866	36	6	want	want	VERB
spir-8866	36	7	to	to	PART
spir-8866	36	8	still	still	ADV
spir-8866	36	9	be	be	AUX
spir-8866	36	10	driven	drive	VERB
spir-8866	36	11	by	by	ADP
spir-8866	36	12	making	make	VERB
spir-8866	36	13	fun	fun	NOUN
spir-8866	36	14	,	,	PUNCT
spir-8866	36	15	creative	creative	ADJ
spir-8866	36	16	,	,	PUNCT
spir-8866	36	17	quality	quality	NOUN
spir-8866	36	18	games	game	NOUN
spir-8866	36	19	.	.	PUNCT
spir-8866	37	1	i	i	PRON
spir-8866	37	2	think	think	VERB
spir-8866	37	3	that	that	PRON
spir-8866	37	4	’s	’s	AUX
spir-8866	37	5	always	always	ADV
spir-8866	37	6	been	be	AUX
spir-8866	37	7	our	our	PRON
spir-8866	37	8	strength	strength	NOUN
spir-8866	37	9	.	.	PUNCT
spir-8866	38	1	and	and	CCONJ
spir-8866	38	2	i	i	PRON
spir-8866	38	3	think	think	VERB
spir-8866	38	4	they	they	PRON
spir-8866	38	5	’re	’re	VERB
spir-8866	38	6	the	the	DET
spir-8866	38	7	sorts	sort	NOUN
spir-8866	38	8	of	of	ADP
spir-8866	38	9	games	game	NOUN
spir-8866	38	10	that	that	PRON
spir-8866	38	11	will	will	AUX
spir-8866	38	12	endure	endure	VERB
spir-8866	38	13	.	.	PUNCT
spir-8866	39	1	adapting	adapt	VERB
spir-8866	39	2	with	with	ADP
spir-8866	39	3	big	big	ADJ
spir-8866	39	4	data	datum	NOUN
spir-8866	39	5	selected	select	VERB
spir-8866	39	6	papers	paper	NOUN
spir-8866	39	7	of	of	ADP
spir-8866	39	8	internet	internet	NOUN
spir-8866	39	9	research	research	NOUN
spir-8866	39	10	14.0	14.0	NUM
spir-8866	39	11	,	,	PUNCT
spir-8866	39	12	2013	2013	NUM
spir-8866	39	13	:	:	PUNCT
spir-8866	39	14	denver	denver	PROPN
spir-8866	39	15	,	,	PUNCT
spir-8866	39	16	usa	usa	PROPN
spir-8866	39	17	3	3	NUM
spir-8866	39	18	games	game	NOUN
spir-8866	39	19	for	for	ADP
spir-8866	39	20	mobile	mobile	ADJ
spir-8866	39	21	devices	device	NOUN
spir-8866	39	22	and	and	CCONJ
spir-8866	39	23	social	social	ADJ
spir-8866	39	24	media	medium	NOUN
spir-8866	39	25	platforms	platform	NOUN
spir-8866	39	26	increasingly	increasingly	ADV
spir-8866	39	27	rely	rely	VERB
spir-8866	39	28	on	on	ADP
spir-8866	39	29	a	a	DET
spir-8866	39	30	freemium	freemium	NOUN
spir-8866	39	31	,	,	PUNCT
spir-8866	39	32	microtransaction	microtransaction	NOUN
spir-8866	39	33	based	base	VERB
spir-8866	39	34	,	,	PUNCT
spir-8866	39	35	business	business	NOUN
spir-8866	39	36	model	model	NOUN
spir-8866	39	37	.	.	PUNCT
spir-8866	40	1	the	the	DET
spir-8866	40	2	implications	implication	NOUN
spir-8866	40	3	of	of	ADP
spir-8866	40	4	this	this	DET
spir-8866	40	5	model	model	NOUN
spir-8866	40	6	for	for	ADP
spir-8866	40	7	games	game	NOUN
spir-8866	40	8	design	design	NOUN
spir-8866	40	9	is	be	AUX
spir-8866	40	10	also	also	ADV
spir-8866	40	11	currently	currently	ADV
spir-8866	40	12	debated	debate	VERB
spir-8866	40	13	and	and	CCONJ
spir-8866	40	14	contested	contest	VERB
spir-8866	40	15	across	across	ADP
spir-8866	40	16	halfbrick	halfbrick	PROPN
spir-8866	40	17	.	.	PUNCT
spir-8866	41	1	there	there	PRON
spir-8866	41	2	is	be	VERB
spir-8866	41	3	also	also	ADV
spir-8866	41	4	awareness	awareness	NOUN
spir-8866	41	5	at	at	ADP
spir-8866	41	6	halfbrick	halfbrick	PROPN
spir-8866	41	7	that	that	SCONJ
spir-8866	41	8	this	this	DET
spir-8866	41	9	business	business	NOUN
spir-8866	41	10	model	model	NOUN
spir-8866	41	11	is	be	AUX
spir-8866	41	12	beginning	begin	VERB
spir-8866	41	13	to	to	PART
spir-8866	41	14	draw	draw	VERB
spir-8866	41	15	regulatory	regulatory	ADJ
spir-8866	41	16	attention	attention	NOUN
spir-8866	41	17	(	(	PUNCT
spir-8866	41	18	schneider	schneider	NOUN
spir-8866	41	19	,	,	PUNCT
spir-8866	41	20	2012	2012	NUM
spir-8866	41	21	)	)	PUNCT
spir-8866	41	22	.	.	PUNCT
spir-8866	42	1	it	it	PRON
spir-8866	42	2	is	be	AUX
spir-8866	42	3	beyond	beyond	ADP
spir-8866	42	4	the	the	DET
spir-8866	42	5	scope	scope	NOUN
spir-8866	42	6	of	of	ADP
spir-8866	42	7	this	this	DET
spir-8866	42	8	overview	overview	NOUN
spir-8866	42	9	paper	paper	NOUN
spir-8866	42	10	to	to	PART
spir-8866	42	11	adequately	adequately	ADV
spir-8866	42	12	describe	describe	VERB
spir-8866	42	13	and	and	CCONJ
spir-8866	42	14	unpack	unpack	VERB
spir-8866	42	15	all	all	PRON
spir-8866	42	16	of	of	ADP
spir-8866	42	17	the	the	DET
spir-8866	42	18	various	various	ADJ
spir-8866	42	19	aspects	aspect	NOUN
spir-8866	42	20	and	and	CCONJ
spir-8866	42	21	implications	implication	NOUN
spir-8866	42	22	of	of	ADP
spir-8866	42	23	social	social	ADJ
spir-8866	42	24	media	medium	NOUN
spir-8866	42	25	and	and	CCONJ
spir-8866	42	26	big	big	ADJ
spir-8866	42	27	data	datum	NOUN
spir-8866	42	28	that	that	PRON
spir-8866	42	29	we	we	PRON
spir-8866	42	30	are	be	AUX
spir-8866	42	31	seeing	see	VERB
spir-8866	42	32	at	at	ADP
spir-8866	42	33	halfbrick	halfbrick	PROPN
spir-8866	42	34	.	.	PUNCT
spir-8866	43	1	in	in	ADP
spir-8866	43	2	dealing	deal	VERB
spir-8866	43	3	with	with	ADP
spir-8866	43	4	the	the	DET
spir-8866	43	5	challenges	challenge	NOUN
spir-8866	43	6	and	and	CCONJ
spir-8866	43	7	opportunities	opportunity	NOUN
spir-8866	43	8	offered	offer	VERB
spir-8866	43	9	by	by	ADP
spir-8866	43	10	data	datum	NOUN
spir-8866	43	11	analytics	analytic	NOUN
spir-8866	43	12	,	,	PUNCT
spir-8866	43	13	halfbrick	halfbrick	PROPN
spir-8866	43	14	is	be	AUX
spir-8866	43	15	arguably	arguably	ADV
spir-8866	43	16	involved	involve	VERB
spir-8866	43	17	in	in	ADP
spir-8866	43	18	organizational	organizational	ADJ
spir-8866	43	19	innovation	innovation	NOUN
spir-8866	43	20	(	(	PUNCT
spir-8866	43	21	malaby	malaby	PROPN
spir-8866	43	22	2009	2009	NUM
spir-8866	43	23	;	;	PUNCT
spir-8866	43	24	van	van	PROPN
spir-8866	43	25	der	der	PROPN
spir-8866	43	26	graaf	graaf	PROPN
spir-8866	43	27	2012	2012	NUM
spir-8866	43	28	)	)	PUNCT
spir-8866	43	29	.	.	PUNCT
spir-8866	44	1	halfbrick	halfbrick	PROPN
spir-8866	44	2	adaptively	adaptively	ADV
spir-8866	44	3	experiments	experiment	NOUN
spir-8866	44	4	with	with	ADP
spir-8866	44	5	how	how	SCONJ
spir-8866	44	6	to	to	PART
spir-8866	44	7	organize	organize	VERB
spir-8866	44	8	and	and	CCONJ
spir-8866	44	9	coordinate	coordinate	VERB
spir-8866	44	10	the	the	DET
spir-8866	44	11	practice	practice	NOUN
spir-8866	44	12	of	of	ADP
spir-8866	44	13	making	make	VERB
spir-8866	44	14	videogames	videogame	NOUN
spir-8866	44	15	in	in	ADP
spir-8866	44	16	the	the	DET
spir-8866	44	17	context	context	NOUN
spir-8866	44	18	of	of	ADP
spir-8866	44	19	a	a	DET
spir-8866	44	20	rapidly	rapidly	ADV
spir-8866	44	21	changing	change	VERB
spir-8866	44	22	and	and	CCONJ
spir-8866	44	23	volatile	volatile	ADJ
spir-8866	44	24	market	market	NOUN
spir-8866	44	25	environment	environment	NOUN
spir-8866	44	26	.	.	PUNCT
spir-8866	45	1	how	how	SCONJ
spir-8866	45	2	do	do	AUX
spir-8866	45	3	they	they	PRON
spir-8866	45	4	dynamically	dynamically	ADV
spir-8866	45	5	adapt	adapt	VERB
spir-8866	45	6	to	to	ADP
spir-8866	45	7	these	these	DET
spir-8866	45	8	waves	wave	NOUN
spir-8866	45	9	of	of	ADP
spir-8866	45	10	change	change	NOUN
spir-8866	45	11	so	so	SCONJ
spir-8866	45	12	they	they	PRON
spir-8866	45	13	retain	retain	VERB
spir-8866	45	14	a	a	DET
spir-8866	45	15	robust	robust	ADJ
spir-8866	45	16	and	and	CCONJ
spir-8866	45	17	sustainable	sustainable	ADJ
spir-8866	45	18	studio	studio	NOUN
spir-8866	45	19	that	that	PRON
spir-8866	45	20	is	be	AUX
spir-8866	45	21	also	also	ADV
spir-8866	45	22	characterized	characterize	VERB
spir-8866	45	23	by	by	ADP
spir-8866	45	24	the	the	DET
spir-8866	45	25	workplace	workplace	NOUN
spir-8866	45	26	culture	culture	NOUN
spir-8866	45	27	that	that	SCONJ
spir-8866	45	28	they	they	PRON
spir-8866	45	29	share	share	VERB
spir-8866	45	30	and	and	CCONJ
spir-8866	45	31	value	value	NOUN
spir-8866	45	32	?	?	PUNCT
spir-8866	46	1	indeed	indeed	ADV
spir-8866	46	2	,	,	PUNCT
spir-8866	46	3	can	can	AUX
spir-8866	46	4	they	they	PRON
spir-8866	46	5	harness	harness	VERB
spir-8866	46	6	the	the	DET
spir-8866	46	7	opportunities	opportunity	NOUN
spir-8866	46	8	and	and	CCONJ
spir-8866	46	9	affordances	affordance	NOUN
spir-8866	46	10	of	of	ADP
spir-8866	46	11	big	big	ADJ
spir-8866	46	12	data	datum	NOUN
spir-8866	46	13	analytics	analytic	NOUN
spir-8866	46	14	to	to	PART
spir-8866	46	15	maintain	maintain	VERB
spir-8866	46	16	and	and	CCONJ
spir-8866	46	17	improve	improve	VERB
spir-8866	46	18	the	the	DET
spir-8866	46	19	organizational	organizational	ADJ
spir-8866	46	20	adaptability	adaptability	NOUN
spir-8866	46	21	that	that	PRON
spir-8866	46	22	arguably	arguably	ADV
spir-8866	46	23	is	be	AUX
spir-8866	46	24	halfbrick	halfbrick	PROPN
spir-8866	46	25	’s	’s	PART
spir-8866	46	26	strength	strength	NOUN
spir-8866	46	27	as	as	ADP
spir-8866	46	28	a	a	DET
spir-8866	46	29	games	game	NOUN
spir-8866	46	30	developer	developer	NOUN
spir-8866	46	31	studio	studio	NOUN
spir-8866	46	32	.	.	PUNCT
spir-8866	47	1	this	this	DET
spir-8866	47	2	experimentation	experimentation	NOUN
spir-8866	47	3	includes	include	VERB
spir-8866	47	4	how	how	SCONJ
spir-8866	47	5	big	big	ADJ
spir-8866	47	6	data	datum	NOUN
spir-8866	47	7	and	and	CCONJ
spir-8866	47	8	analytics	analytic	NOUN
spir-8866	47	9	impacts	impact	NOUN
spir-8866	47	10	on	on	ADP
spir-8866	47	11	the	the	DET
spir-8866	47	12	craft	craft	NOUN
spir-8866	47	13	of	of	ADP
spir-8866	47	14	making	make	VERB
spir-8866	47	15	videogames	videogame	NOUN
spir-8866	47	16	.	.	PUNCT
spir-8866	48	1	this	this	DET
spir-8866	48	2	concerns	concern	NOUN
spir-8866	48	3	workplace	workplace	NOUN
spir-8866	48	4	culture	culture	NOUN
spir-8866	48	5	and	and	CCONJ
spir-8866	48	6	professional	professional	ADJ
spir-8866	48	7	identity	identity	NOUN
spir-8866	48	8	(	(	PUNCT
spir-8866	48	9	neff	neff	PROPN
spir-8866	48	10	,	,	PUNCT
spir-8866	48	11	2012	2012	NUM
spir-8866	48	12	;	;	PUNCT
spir-8866	48	13	banks	bank	NOUN
spir-8866	48	14	2012	2012	NUM
spir-8866	48	15	)	)	PUNCT
spir-8866	48	16	.	.	PUNCT
spir-8866	49	1	describing	describe	VERB
spir-8866	49	2	and	and	CCONJ
spir-8866	49	3	then	then	ADV
spir-8866	49	4	analyzing	analyze	VERB
spir-8866	49	5	how	how	SCONJ
spir-8866	49	6	developers	developer	NOUN
spir-8866	49	7	such	such	ADJ
spir-8866	49	8	as	as	ADP
spir-8866	49	9	halfbrick	halfbrick	NOUN
spir-8866	49	10	explore	explore	NOUN
spir-8866	49	11	and	and	CCONJ
spir-8866	49	12	negotiate	negotiate	VERB
spir-8866	49	13	the	the	DET
spir-8866	49	14	emerging	emerge	VERB
spir-8866	49	15	relationships	relationship	NOUN
spir-8866	49	16	among	among	ADP
spir-8866	49	17	the	the	DET
spir-8866	49	18	craft	craft	NOUN
spir-8866	49	19	of	of	ADP
spir-8866	49	20	making	make	VERB
spir-8866	49	21	videogames	videogame	NOUN
spir-8866	49	22	,	,	PUNCT
spir-8866	49	23	social	social	ADJ
spir-8866	49	24	media	medium	NOUN
spir-8866	49	25	platforms	platform	NOUN
spir-8866	49	26	and	and	CCONJ
spir-8866	49	27	big	big	ADJ
spir-8866	49	28	data	datum	NOUN
spir-8866	49	29	,	,	PUNCT
spir-8866	49	30	is	be	AUX
spir-8866	49	31	at	at	ADP
spir-8866	49	32	the	the	DET
spir-8866	49	33	core	core	NOUN
spir-8866	49	34	of	of	ADP
spir-8866	49	35	our	our	PRON
spir-8866	49	36	current	current	ADJ
spir-8866	49	37	ethnographic	ethnographic	ADJ
spir-8866	49	38	research	research	NOUN
spir-8866	49	39	with	with	ADP
spir-8866	49	40	the	the	DET
spir-8866	49	41	company	company	NOUN
spir-8866	49	42	.	.	PUNCT
spir-8866	50	1	big	big	ADJ
spir-8866	50	2	data	datum	NOUN
spir-8866	50	3	analytics	analytic	NOUN
spir-8866	50	4	potentially	potentially	ADV
spir-8866	50	5	transforms	transform	VERB
spir-8866	50	6	studio	studio	NOUN
spir-8866	50	7	workplaces	workplace	NOUN
spir-8866	50	8	and	and	CCONJ
spir-8866	50	9	professional	professional	ADJ
spir-8866	50	10	game	game	NOUN
spir-8866	50	11	developer	developer	NOUN
spir-8866	50	12	identities	identity	NOUN
spir-8866	50	13	.	.	PUNCT
spir-8866	51	1	acknowledgments	acknowledgment	NOUN
spir-8866	51	2	this	this	PRON
spir-8866	51	3	has	have	AUX
spir-8866	51	4	been	be	AUX
spir-8866	51	5	funded	fund	VERB
spir-8866	51	6	by	by	ADP
spir-8866	51	7	an	an	DET
spir-8866	51	8	arc	arc	NOUN
spir-8866	51	9	linkage	linkage	NOUN
spir-8866	51	10	grant	grant	NOUN
spir-8866	51	11	lp100200056	lp100200056	PROPN
spir-8866	51	12	,	,	PUNCT
spir-8866	51	13	and	and	CCONJ
spir-8866	51	14	is	be	AUX
spir-8866	51	15	part	part	NOUN
spir-8866	51	16	of	of	ADP
spir-8866	51	17	a	a	DET
spir-8866	51	18	wider	wide	ADJ
spir-8866	51	19	project	project	NOUN
spir-8866	51	20	investigating	investigate	VERB
spir-8866	51	21	innovation	innovation	NOUN
spir-8866	51	22	in	in	ADP
spir-8866	51	23	the	the	DET
spir-8866	51	24	australian	australian	ADJ
spir-8866	51	25	interactive	interactive	ADJ
spir-8866	51	26	entertainment	entertainment	NOUN
spir-8866	51	27	industry	industry	NOUN
spir-8866	51	28	.	.	PUNCT
spir-8866	52	1	references	reference	NOUN
spir-8866	52	2	arrington	arrington	PROPN
spir-8866	52	3	,	,	PUNCT
spir-8866	52	4	m.	m.	NOUN
spir-8866	52	5	(	(	PUNCT
spir-8866	52	6	2010	2010	NUM
spir-8866	52	7	)	)	PUNCT
spir-8866	52	8	.	.	PUNCT
spir-8866	53	1	“	"	PUNCT
spir-8866	53	2	zynga	zynga	NOUN
spir-8866	53	3	gunning	gun	VERB
spir-8866	53	4	up	up	ADP
spir-8866	53	5	(	(	PUNCT
spir-8866	53	6	and	and	CCONJ
spir-8866	53	7	lawyering	lawyere	VERB
spir-8866	53	8	up	up	ADP
spir-8866	53	9	)	)	PUNCT
spir-8866	53	10	for	for	ADP
spir-8866	53	11	war	war	NOUN
spir-8866	53	12	against	against	ADP
spir-8866	53	13	facebook	facebook	PROPN
spir-8866	53	14	with	with	ADP
spir-8866	53	15	zynga	zynga	PROPN
spir-8866	53	16	live	live	VERB
spir-8866	53	17	”	"	PUNCT
spir-8866	53	18	.	.	PUNCT
spir-8866	54	1	techcrunch	techcrunch	PROPN
spir-8866	54	2	.	.	PUNCT
spir-8866	55	1	retrieved	retrieve	VERB
spir-8866	55	2	from	from	ADP
spir-8866	55	3	http://techcrunch.com/2010/05/07/zynga-gunning-up-and-lawyering-upfor-war-against-facebook-with-zynga-live/	http://techcrunch.com/2010/05/07/zynga-gunning-up-and-lawyering-upfor-war-against-facebook-with-zynga-live/	PROPN
spir-8866	55	4	banks	bank	NOUN
spir-8866	55	5	,	,	PUNCT
spir-8866	55	6	j.	j.	PROPN
spir-8866	55	7	(	(	PUNCT
spir-8866	55	8	2013	2013	NUM
spir-8866	55	9	)	)	PUNCT
spir-8866	55	10	.	.	PUNCT
spir-8866	56	1	co	co	VERB
spir-8866	56	2	-	-	VERB
spir-8866	56	3	creating	create	VERB
spir-8866	56	4	video	video	NOUN
spir-8866	56	5	games	game	NOUN
spir-8866	56	6	.	.	PUNCT
spir-8866	57	1	london	london	PROPN
spir-8866	57	2	,	,	PUNCT
spir-8866	57	3	uk	uk	PROPN
spir-8866	57	4	:	:	PUNCT
spir-8866	57	5	bloomsbury	bloomsbury	NOUN
spir-8866	57	6	academic	academic	ADJ
spir-8866	57	7	banks	bank	NOUN
spir-8866	57	8	,	,	PUNCT
spir-8866	57	9	j.	j.	PROPN
spir-8866	57	10	(	(	PUNCT
spir-8866	57	11	2012	2012	NUM
spir-8866	57	12	)	)	PUNCT
spir-8866	57	13	.	.	PUNCT
spir-8866	58	1	‘	'	PUNCT
spir-8866	58	2	the	the	DET
spir-8866	58	3	iphone	iphone	NOUN
spir-8866	58	4	as	as	ADP
spir-8866	58	5	innovation	innovation	NOUN
spir-8866	58	6	platform	platform	NOUN
spir-8866	58	7	:	:	PUNCT
spir-8866	58	8	reimagining	reimagine	VERB
spir-8866	58	9	the	the	DET
spir-8866	58	10	videogames	videogame	NOUN
spir-8866	58	11	developer	developer	NOUN
spir-8866	58	12	’	'	PUNCT
spir-8866	58	13	.	.	PUNCT
spir-8866	59	1	in	in	ADP
spir-8866	59	2	hjorth	hjorth	PROPN
spir-8866	59	3	,	,	PUNCT
spir-8866	59	4	l.	l.	PROPN
spir-8866	59	5	,	,	PUNCT
spir-8866	59	6	burgess	burgess	PROPN
spir-8866	59	7	,	,	PUNCT
spir-8866	59	8	j.	j.	PROPN
spir-8866	59	9	,	,	PUNCT
spir-8866	59	10	and	and	CCONJ
spir-8866	59	11	richardson	richardson	PROPN
spir-8866	59	12	,	,	PUNCT
spir-8866	59	13	i.	i.	PROPN
spir-8866	59	14	(	(	PUNCT
spir-8866	59	15	eds	eds	PROPN
spir-8866	59	16	.	.	PUNCT
spir-8866	59	17	)	)	PUNCT
spir-8866	59	18	studying	study	VERB
spir-8866	59	19	mobile	mobile	ADJ
spir-8866	59	20	media	medium	NOUN
spir-8866	59	21	:	:	PUNCT
spir-8866	59	22	cultural	cultural	ADJ
spir-8866	59	23	technologies	technology	NOUN
spir-8866	59	24	,	,	PUNCT
spir-8866	59	25	mobile	mobile	ADJ
spir-8866	59	26	communication	communication	NOUN
spir-8866	59	27	,	,	PUNCT
spir-8866	59	28	and	and	CCONJ
spir-8866	59	29	the	the	DET
spir-8866	59	30	iphone	iphone	NOUN
spir-8866	59	31	.	.	PUNCT
spir-8866	60	1	new	new	PROPN
spir-8866	60	2	york	york	PROPN
spir-8866	60	3	:	:	PUNCT
spir-8866	61	1	routledge	routledge	PROPN
spir-8866	61	2	,	,	PUNCT
spir-8866	61	3	pp	pp	PROPN
spir-8866	61	4	.	.	PUNCT
spir-8866	62	1	155	155	NUM
spir-8866	62	2	-	-	SYM
spir-8866	62	3	172	172	NUM
spir-8866	62	4	.	.	PUNCT
spir-8866	63	1	ellonen	ellonen	PROPN
spir-8866	63	2	,	,	PUNCT
spir-8866	63	3	h	h	PROPN
spir-8866	63	4	-	-	PUNCT
spir-8866	63	5	k.	k.	PROPN
spir-8866	63	6	,	,	PUNCT
spir-8866	63	7	wikstrom	wikstrom	PROPN
spir-8866	63	8	,	,	PUNCT
spir-8866	63	9	p.	p.	PROPN
spir-8866	63	10	,	,	PUNCT
spir-8866	63	11	jantunen	jantunen	PROPN
spir-8866	63	12	,	,	PUNCT
spir-8866	63	13	a.	a.	NOUN
spir-8866	63	14	linking	link	VERB
spir-8866	63	15	dynamic	dynamic	ADJ
spir-8866	63	16	-	-	PUNCT
spir-8866	63	17	capability	capability	NOUN
spir-8866	63	18	portfolios	portfolio	NOUN
spir-8866	63	19	and	and	CCONJ
spir-8866	63	20	innovation	innovation	NOUN
spir-8866	63	21	outcomes	outcome	NOUN
spir-8866	63	22	.	.	PUNCT
spir-8866	64	1	technovation	technovation	NOUN
spir-8866	64	2	,	,	PUNCT
spir-8866	64	3	29	29	NUM
spir-8866	64	4	(	(	PUNCT
spir-8866	64	5	2009	2009	NUM
spir-8866	64	6	)	)	PUNCT
spir-8866	64	7	,	,	PUNCT
spir-8866	64	8	pp	pp	ADP
spir-8866	64	9	.	.	PUNCT
spir-8866	65	1	753	753	NUM
spir-8866	65	2	-	-	SYM
spir-8866	65	3	762	762	NUM
spir-8866	65	4	.	.	PUNCT
spir-8866	66	1	fisher	fisher	PROPN
spir-8866	66	2	,	,	PUNCT
spir-8866	66	3	d.	d.	PROPN
spir-8866	66	4	,	,	PUNCT
spir-8866	66	5	deline	deline	PROPN
spir-8866	66	6	,	,	PUNCT
spir-8866	66	7	r.	r.	PROPN
spir-8866	66	8	,	,	PUNCT
spir-8866	66	9	czerwinski	czerwinski	ADJ
spir-8866	66	10	,	,	PUNCT
spir-8866	66	11	m.	m.	NOUN
spir-8866	66	12	&	&	CCONJ
spir-8866	66	13	drucker	drucker	PROPN
spir-8866	66	14	,	,	PUNCT
spir-8866	66	15	s.	s.	PROPN
spir-8866	66	16	interactions	interaction	NOUN
spir-8866	66	17	with	with	ADP
spir-8866	66	18	big	big	ADJ
spir-8866	66	19	data	datum	NOUN
spir-8866	66	20	analytics	analytic	NOUN
spir-8866	66	21	,	,	PUNCT
spir-8866	66	22	interactions	interaction	NOUN
spir-8866	66	23	,	,	PUNCT
spir-8866	66	24	19(3	19(3	NUM
spir-8866	66	25	)	)	PUNCT
spir-8866	66	26	,	,	PUNCT
spir-8866	66	27	pp	pp	ADP
spir-8866	66	28	.	.	PUNCT
spir-8866	67	1	50	50	NUM
spir-8866	67	2	-	-	SYM
spir-8866	67	3	59	59	NUM
spir-8866	67	4	.	.	PUNCT
spir-8866	68	1	kelly	kelly	PROPN
spir-8866	68	2	,	,	PUNCT
spir-8866	68	3	t.	t.	PROPN
spir-8866	68	4	(	(	PUNCT
spir-8866	68	5	2010	2010	NUM
spir-8866	68	6	)	)	PUNCT
spir-8866	68	7	.	.	PUNCT
spir-8866	69	1	‘	'	PUNCT
spir-8866	69	2	ethical	ethical	ADJ
spir-8866	69	3	design	design	NOUN
spir-8866	69	4	:	:	PUNCT
spir-8866	69	5	are	be	AUX
spir-8866	69	6	most	most	ADV
spir-8866	69	7	social	social	ADJ
spir-8866	69	8	games	game	NOUN
spir-8866	69	9	just	just	ADV
spir-8866	69	10	virtual	virtual	ADJ
spir-8866	69	11	slot	slot	NOUN
spir-8866	69	12	machines	machine	NOUN
spir-8866	69	13	?	?	PUNCT
spir-8866	69	14	’	'	PUNCT
spir-8866	69	15	retrieved	retrieve	VERB
spir-8866	69	16	from	from	ADP
spir-8866	69	17	http://www.gamasutra.com/blogs/tadhgkelly/20100126/4239/ethical_design_are_most_social_gam	http://www.gamasutra.com/blogs/tadhgkelly/20100126/4239/ethical_design_are_most_social_gam	NOUN
spir-8866	69	18	es_just_virtual_slot_machines.php	es_just_virtual_slot_machines.php	PROPN
spir-8866	69	19	malaby	malaby	NOUN
spir-8866	69	20	,	,	PUNCT
spir-8866	69	21	t.	t.	PROPN
spir-8866	69	22	m.	m.	NOUN
spir-8866	69	23	(	(	PUNCT
spir-8866	69	24	2009	2009	NUM
spir-8866	69	25	)	)	PUNCT
spir-8866	69	26	.	.	PUNCT
spir-8866	70	1	making	make	VERB
spir-8866	70	2	virtual	virtual	ADJ
spir-8866	70	3	worlds	world	NOUN
spir-8866	70	4	:	:	PUNCT
spir-8866	70	5	linden	linden	ADJ
spir-8866	70	6	lab	lab	NOUN
spir-8866	70	7	and	and	CCONJ
spir-8866	70	8	second	second	ADJ
spir-8866	70	9	life	life	NOUN
spir-8866	70	10	(	(	PUNCT
spir-8866	70	11	illustrated	illustrate	VERB
spir-8866	70	12	ed	ed	NOUN
spir-8866	70	13	.	.	PUNCT
spir-8866	70	14	)	)	PUNCT
spir-8866	70	15	.	.	PUNCT
spir-8866	71	1	ithaca	ithaca	PROPN
spir-8866	71	2	:	:	PUNCT
spir-8866	71	3	cornell	cornell	PROPN
spir-8866	71	4	university	university	PROPN
spir-8866	71	5	press	press	NOUN
spir-8866	71	6	.	.	PUNCT
spir-8866	72	1	neff	neff	PROPN
spir-8866	72	2	,	,	PUNCT
spir-8866	72	3	gina	gina	PROPN
spir-8866	72	4	(	(	PUNCT
spir-8866	72	5	2012	2012	NUM
spir-8866	72	6	)	)	PUNCT
spir-8866	72	7	,	,	PUNCT
spir-8866	72	8	venture	venture	NOUN
spir-8866	72	9	labor	labor	NOUN
spir-8866	72	10	:	:	PUNCT
spir-8866	72	11	work	work	NOUN
spir-8866	72	12	and	and	CCONJ
spir-8866	72	13	the	the	DET
spir-8866	72	14	burden	burden	NOUN
spir-8866	72	15	of	of	ADP
spir-8866	72	16	risk	risk	NOUN
spir-8866	72	17	in	in	ADP
spir-8866	72	18	innovative	innovative	ADJ
spir-8866	72	19	industries	industry	NOUN
spir-8866	72	20	,	,	PUNCT
spir-8866	72	21	cambridge	cambridge	PROPN
spir-8866	72	22	.	.	PUNCT
spir-8866	73	1	ma	ma	PROPN
spir-8866	73	2	:	:	PUNCT
spir-8866	73	3	the	the	DET
spir-8866	73	4	mit	mit	PROPN
spir-8866	73	5	press	press	NOUN
spir-8866	73	6	.	.	PUNCT
spir-8866	74	1	purewal	purewal	NOUN
spir-8866	74	2	,	,	PUNCT
spir-8866	74	3	j.	j.	PROPN
spir-8866	74	4	(	(	PUNCT
spir-8866	74	5	2012b	2012b	NUM
spir-8866	74	6	)	)	PUNCT
spir-8866	74	7	.	.	PUNCT
spir-8866	75	1	‘	'	PUNCT
spir-8866	75	2	how	how	SCONJ
spir-8866	75	3	long	long	ADJ
spir-8866	75	4	until	until	SCONJ
spir-8866	75	5	free	free	ADJ
spir-8866	75	6	to	to	PART
spir-8866	75	7	play	play	VERB
spir-8866	75	8	and	and	CCONJ
spir-8866	75	9	in	in	ADP
spir-8866	75	10	-	-	PUNCT
spir-8866	75	11	app	app	NOUN
spir-8866	75	12	purchases	purchase	NOUN
spir-8866	75	13	are	be	AUX
spir-8866	75	14	regulated	regulate	VERB
spir-8866	75	15	”	"	PUNCT
spir-8866	75	16	.	.	PUNCT
spir-8866	76	1	retrieved	retrieve	VERB
spir-8866	76	2	from	from	ADP
spir-8866	76	3	http://www.gamerlaw.co.uk/2012/how-long-until-free-to-play-and-in-app-purchases-are-regulated/	http://www.gamerlaw.co.uk/2012/how-long-until-free-to-play-and-in-app-purchases-are-regulated/	PROPN
spir-8866	76	4	selected	select	VERB
spir-8866	76	5	papers	paper	NOUN
spir-8866	76	6	of	of	ADP
spir-8866	76	7	internet	internet	NOUN
spir-8866	76	8	research	research	NOUN
spir-8866	76	9	14.0	14.0	NUM
spir-8866	76	10	,	,	PUNCT
spir-8866	76	11	2013	2013	NUM
spir-8866	76	12	:	:	PUNCT
spir-8866	76	13	denver	denver	PROPN
spir-8866	76	14	,	,	PUNCT
spir-8866	76	15	usa	usa	PROPN
spir-8866	76	16	4	4	NUM
spir-8866	76	17	van	van	PROPN
spir-8866	76	18	der	der	PROPN
spir-8866	76	19	graaf	graaf	PROPN
spir-8866	76	20	,	,	PUNCT
spir-8866	76	21	s.	s.	PROPN
spir-8866	76	22	(	(	PUNCT
spir-8866	76	23	2012	2012	NUM
spir-8866	76	24	)	)	PUNCT
spir-8866	76	25	.	.	PUNCT
spir-8866	77	1	get	get	AUX
spir-8866	77	2	organized	organize	VERB
spir-8866	77	3	at	at	ADP
spir-8866	77	4	work	work	NOUN
spir-8866	77	5	!	!	PUNCT
spir-8866	78	1	a	a	DET
spir-8866	78	2	look	look	NOUN
spir-8866	78	3	inside	inside	ADP
spir-8866	78	4	the	the	DET
spir-8866	78	5	game	game	NOUN
spir-8866	78	6	design	design	NOUN
spir-8866	78	7	process	process	NOUN
spir-8866	78	8	of	of	ADP
spir-8866	78	9	valve	valve	NOUN
spir-8866	78	10	and	and	CCONJ
spir-8866	78	11	linden	linden	PROPN
spir-8866	78	12	lab	lab	PROPN
spir-8866	78	13	,	,	PUNCT
spir-8866	78	14	bulletin	bulletin	NOUN
spir-8866	78	15	of	of	ADP
spir-8866	78	16	science	science	NOUN
spir-8866	78	17	technology	technology	NOUN
spir-8866	78	18	society	society	NOUN
spir-8866	78	19	,	,	PUNCT
spir-8866	78	20	32(6	32(6	NUM
spir-8866	78	21	)	)	PUNCT
spir-8866	78	22	,	,	PUNCT
spir-8866	78	23	pp	pp	ADP
spir-8866	78	24	.	.	PUNCT
spir-8866	78	25	480	480	NUM
spir-8866	78	26	-	-	SYM
spir-8866	78	27	488	488	NUM
spir-8866	78	28	schneider	schneider	NOUN
spir-8866	78	29	,	,	PUNCT
spir-8866	78	30	s.	s.	PROPN
spir-8866	78	31	(	(	PUNCT
spir-8866	78	32	2012	2012	NUM
spir-8866	78	33	)	)	PUNCT
spir-8866	78	34	.	.	PUNCT
spir-8866	79	1	social	social	ADJ
spir-8866	79	2	gaming	gaming	NOUN
spir-8866	79	3	and	and	CCONJ
spir-8866	79	4	online	online	ADJ
spir-8866	79	5	gambling	gambling	NOUN
spir-8866	79	6	.	.	PUNCT
spir-8866	80	1	gaming	gaming	NOUN
spir-8866	80	2	law	law	NOUN
spir-8866	80	3	review	review	NOUN
spir-8866	80	4	and	and	CCONJ
spir-8866	80	5	economics	economic	NOUN
spir-8866	80	6	.	.	PUNCT
spir-8866	81	1	16(12	16(12	NUM
spir-8866	81	2	)	)	PUNCT
spir-8866	81	3	,	,	PUNCT
spir-8866	81	4	pp	pp	ADJ
spir-8866	81	5	.	.	PUNCT
spir-8866	82	1	711	711	NUM
spir-8866	82	2	-	-	SYM
spir-8866	82	3	712	712	NUM
spir-8866	82	4	.	.	PUNCT
spir-8866	83	1	teece	teece	PROPN
spir-8866	83	2	,	,	PUNCT
spir-8866	83	3	d.	d.	PROPN
spir-8866	83	4	j.	j.	PROPN
spir-8866	83	5	(	(	PUNCT
spir-8866	83	6	2007	2007	NUM
spir-8866	83	7	)	)	PUNCT
spir-8866	83	8	.	.	PUNCT
spir-8866	84	1	explicating	explicate	VERB
spir-8866	84	2	dynamic	dynamic	ADJ
spir-8866	84	3	capabilities	capability	NOUN
spir-8866	84	4	:	:	PUNCT
spir-8866	84	5	the	the	DET
spir-8866	84	6	nature	nature	NOUN
spir-8866	84	7	and	and	CCONJ
spir-8866	84	8	microfoundations	microfoundation	NOUN
spir-8866	84	9	of	of	ADP
spir-8866	84	10	(	(	PUNCT
spir-8866	84	11	sustainable	sustainable	ADJ
spir-8866	84	12	)	)	PUNCT
spir-8866	84	13	enterprise	enterprise	NOUN
spir-8866	84	14	performance	performance	NOUN
spir-8866	84	15	.	.	PUNCT
spir-8866	85	1	strategic	strategic	ADJ
spir-8866	85	2	management	management	NOUN
spir-8866	85	3	journal	journal	NOUN
spir-8866	85	4	,	,	PUNCT
spir-8866	85	5	28	28	NUM
spir-8866	85	6	,	,	PUNCT
spir-8866	85	7	pp	pp	ADJ
spir-8866	85	8	.	.	PUNCT
spir-8866	86	1	1319	1319	NUM
spir-8866	86	2	-	-	SYM
spir-8866	86	3	1350	1350	NUM
spir-8866	86	4	.	.	PUNCT