id	sid	tid	token	lemma	pos
spir-9088	1	1	microsoft	microsoft	PROPN
spir-9088	1	2	word	word	NOUN
spir-9088	1	3	698-451-1-pb.doc	698-451-1-pb.doc	PRON
spir-9088	1	4	selected	select	VERB
spir-9088	1	5	papers	paper	NOUN
spir-9088	1	6	of	of	ADP
spir-9088	1	7	internet	internet	NOUN
spir-9088	1	8	research	research	NOUN
spir-9088	1	9	14.0	14.0	NUM
spir-9088	1	10	,	,	PUNCT
spir-9088	1	11	2013	2013	NUM
spir-9088	1	12	:	:	PUNCT
spir-9088	1	13	denver	denver	PROPN
spir-9088	1	14	,	,	PUNCT
spir-9088	1	15	usa	usa	PROPN
spir-9088	1	16	1	1	NUM
spir-9088	1	17	user	user	NOUN
spir-9088	1	18	or	or	CCONJ
spir-9088	1	19	not	not	PART
spir-9088	1	20	,	,	PUNCT
spir-9088	1	21	forever	forever	ADV
spir-9088	1	22	an	an	DET
spir-9088	1	23	endorser	endorser	NOUN
spir-9088	1	24	:	:	PUNCT
spir-9088	1	25	ftc	ftc	PROPN
spir-9088	1	26	regulation	regulation	NOUN
spir-9088	1	27	of	of	ADP
spir-9088	1	28	online	online	ADJ
spir-9088	1	29	endorsement	endorsement	NOUN
spir-9088	1	30	and	and	CCONJ
spir-9088	1	31	content	content	PROPN
spir-9088	1	32	control	control	PROPN
spir-9088	1	33	matthew	matthew	PROPN
spir-9088	1	34	t.	t.	PROPN
spir-9088	1	35	bray	bray	PROPN
spir-9088	1	36	colorado	colorado	PROPN
spir-9088	1	37	state	state	PROPN
spir-9088	1	38	university	university	PROPN
spir-9088	1	39	united	united	PROPN
spir-9088	1	40	states	states	PROPN
spir-9088	1	41	mattbray31t@gmail.com	mattbray31t@gmail.com	PROPN
spir-9088	1	42	abstract	abstract	ADV
spir-9088	1	43	this	this	DET
spir-9088	1	44	study	study	NOUN
spir-9088	1	45	aims	aim	VERB
spir-9088	1	46	to	to	PART
spir-9088	1	47	explore	explore	VERB
spir-9088	1	48	possible	possible	ADJ
spir-9088	1	49	shortcomings	shortcoming	NOUN
spir-9088	1	50	and	and	CCONJ
spir-9088	1	51	future	future	ADJ
spir-9088	1	52	applicability	applicability	NOUN
spir-9088	1	53	of	of	ADP
spir-9088	1	54	the	the	DET
spir-9088	1	55	ftc	ftc	PROPN
spir-9088	1	56	revised	revise	VERB
spir-9088	1	57	guides	guide	NOUN
spir-9088	1	58	concerning	concern	VERB
spir-9088	1	59	the	the	DET
spir-9088	1	60	use	use	NOUN
spir-9088	1	61	of	of	ADP
spir-9088	1	62	endorsements	endorsement	NOUN
spir-9088	1	63	and	and	CCONJ
spir-9088	1	64	testimonials	testimonial	NOUN
spir-9088	1	65	in	in	ADP
spir-9088	1	66	advertising	advertising	NOUN
spir-9088	1	67	.	.	PUNCT
spir-9088	2	1	the	the	DET
spir-9088	2	2	federal	federal	PROPN
spir-9088	2	3	trade	trade	PROPN
spir-9088	2	4	commission	commission	PROPN
spir-9088	2	5	issued	issue	VERB
spir-9088	2	6	the	the	DET
spir-9088	2	7	guides	guide	NOUN
spir-9088	2	8	in	in	ADP
spir-9088	2	9	2009	2009	NUM
spir-9088	2	10	to	to	PART
spir-9088	2	11	address	address	VERB
spir-9088	2	12	issues	issue	NOUN
spir-9088	2	13	surrounding	surround	VERB
spir-9088	2	14	online	online	ADJ
spir-9088	2	15	endorsement	endorsement	NOUN
spir-9088	2	16	in	in	ADP
spir-9088	2	17	an	an	DET
spir-9088	2	18	effort	effort	NOUN
spir-9088	2	19	to	to	PART
spir-9088	2	20	maintain	maintain	VERB
spir-9088	2	21	standards	standard	NOUN
spir-9088	2	22	of	of	ADP
spir-9088	2	23	advertising	advertising	NOUN
spir-9088	2	24	practice	practice	NOUN
spir-9088	2	25	in	in	ADP
spir-9088	2	26	new	new	ADJ
spir-9088	2	27	media	medium	NOUN
spir-9088	2	28	.	.	PUNCT
spir-9088	3	1	this	this	DET
spir-9088	3	2	study	study	NOUN
spir-9088	3	3	reviews	review	VERB
spir-9088	3	4	the	the	DET
spir-9088	3	5	original	original	ADJ
spir-9088	3	6	purpose	purpose	NOUN
spir-9088	3	7	of	of	ADP
spir-9088	3	8	the	the	DET
spir-9088	3	9	guides	guide	NOUN
spir-9088	3	10	and	and	CCONJ
spir-9088	3	11	how	how	SCONJ
spir-9088	3	12	well	well	ADV
spir-9088	3	13	that	that	DET
spir-9088	3	14	purpose	purpose	NOUN
spir-9088	3	15	has	have	AUX
spir-9088	3	16	been	be	AUX
spir-9088	3	17	upheld	uphold	VERB
spir-9088	3	18	in	in	ADP
spir-9088	3	19	accordance	accordance	NOUN
spir-9088	3	20	with	with	ADP
spir-9088	3	21	the	the	DET
spir-9088	3	22	cases	case	NOUN
spir-9088	3	23	and	and	CCONJ
spir-9088	3	24	rulings	ruling	NOUN
spir-9088	3	25	the	the	DET
spir-9088	3	26	guides	guide	NOUN
spir-9088	3	27	have	have	AUX
spir-9088	3	28	been	be	AUX
spir-9088	3	29	applied	apply	VERB
spir-9088	3	30	to	to	ADP
spir-9088	3	31	.	.	PUNCT
spir-9088	4	1	this	this	DET
spir-9088	4	2	study	study	NOUN
spir-9088	4	3	concludes	conclude	VERB
spir-9088	4	4	that	that	SCONJ
spir-9088	4	5	the	the	DET
spir-9088	4	6	ftc	ftc	PROPN
spir-9088	4	7	has	have	VERB
spir-9088	4	8	yet	yet	ADV
spir-9088	4	9	to	to	PART
spir-9088	4	10	clarify	clarify	VERB
spir-9088	4	11	ambiguities	ambiguity	NOUN
spir-9088	4	12	surrounding	surround	VERB
spir-9088	4	13	the	the	DET
spir-9088	4	14	concept	concept	NOUN
spir-9088	4	15	of	of	ADP
spir-9088	4	16	a	a	DET
spir-9088	4	17	bona	bona	ADJ
spir-9088	4	18	fide	fide	ADJ
spir-9088	4	19	user	user	NOUN
spir-9088	4	20	,	,	PUNCT
spir-9088	4	21	message	message	NOUN
spir-9088	4	22	appropriation	appropriation	NOUN
spir-9088	4	23	,	,	PUNCT
spir-9088	4	24	and	and	CCONJ
spir-9088	4	25	content	content	NOUN
spir-9088	4	26	control	control	NOUN
spir-9088	4	27	.	.	PUNCT
spir-9088	5	1	keywords	keyword	VERB
spir-9088	5	2	advertising	advertising	NOUN
spir-9088	5	3	;	;	PUNCT
spir-9088	5	4	commercial	commercial	ADJ
spir-9088	5	5	speech	speech	NOUN
spir-9088	5	6	;	;	PUNCT
spir-9088	5	7	ftc	ftc	PROPN
spir-9088	5	8	;	;	PUNCT
spir-9088	5	9	online	online	ADJ
spir-9088	5	10	;	;	PUNCT
spir-9088	5	11	endorsement	endorsement	NOUN
spir-9088	5	12	online	online	ADJ
spir-9088	5	13	regulation	regulation	NOUN
spir-9088	5	14	of	of	ADP
spir-9088	5	15	advertising	advertising	NOUN
spir-9088	5	16	launched	launch	VERB
spir-9088	5	17	in	in	ADP
spir-9088	5	18	1994	1994	NUM
spir-9088	5	19	,	,	PUNCT
spir-9088	5	20	internet	internet	NOUN
spir-9088	5	21	advertising	advertising	NOUN
spir-9088	5	22	has	have	AUX
spir-9088	5	23	grown	grow	VERB
spir-9088	5	24	near	near	ADP
spir-9088	5	25	twenty	twenty	NUM
spir-9088	5	26	-	-	PUNCT
spir-9088	5	27	five	five	NUM
spir-9088	5	28	percent	percent	NOUN
spir-9088	5	29	each	each	DET
spir-9088	5	30	year	year	NOUN
spir-9088	5	31	(	(	PUNCT
spir-9088	5	32	cross	cross	NOUN
spir-9088	5	33	,	,	PUNCT
spir-9088	5	34	2010	2010	NUM
spir-9088	5	35	)	)	PUNCT
spir-9088	5	36	.	.	PUNCT
spir-9088	6	1	this	this	DET
spir-9088	6	2	rapid	rapid	ADJ
spir-9088	6	3	expansion	expansion	NOUN
spir-9088	6	4	has	have	AUX
spir-9088	6	5	blurred	blur	VERB
spir-9088	6	6	the	the	DET
spir-9088	6	7	lines	line	NOUN
spir-9088	6	8	of	of	ADP
spir-9088	6	9	commercial	commercial	ADJ
spir-9088	6	10	speech	speech	NOUN
spir-9088	6	11	in	in	ADP
spir-9088	6	12	ways	way	NOUN
spir-9088	6	13	that	that	PRON
spir-9088	6	14	would	would	AUX
spir-9088	6	15	have	have	AUX
spir-9088	6	16	been	be	AUX
spir-9088	6	17	unimaginable	unimaginable	ADJ
spir-9088	6	18	to	to	ADP
spir-9088	6	19	previous	previous	ADJ
spir-9088	6	20	generations	generation	NOUN
spir-9088	6	21	of	of	ADP
spir-9088	6	22	media	medium	NOUN
spir-9088	6	23	professionals	professional	NOUN
spir-9088	6	24	and	and	CCONJ
spir-9088	6	25	researchers	researcher	NOUN
spir-9088	6	26	.	.	PUNCT
spir-9088	7	1	not	not	PART
spir-9088	7	2	only	only	ADV
spir-9088	7	3	has	have	AUX
spir-9088	7	4	the	the	DET
spir-9088	7	5	internet	internet	NOUN
spir-9088	7	6	opened	open	VERB
spir-9088	7	7	up	up	ADP
spir-9088	7	8	and	and	CCONJ
spir-9088	7	9	expanded	expand	VERB
spir-9088	7	10	new	new	ADJ
spir-9088	7	11	methods	method	NOUN
spir-9088	7	12	for	for	ADP
spir-9088	7	13	reaching	reach	VERB
spir-9088	7	14	an	an	DET
spir-9088	7	15	audience	audience	NOUN
spir-9088	7	16	,	,	PUNCT
spir-9088	7	17	it	it	PRON
spir-9088	7	18	has	have	AUX
spir-9088	7	19	fundamentally	fundamentally	ADV
spir-9088	7	20	changed	change	VERB
spir-9088	7	21	the	the	DET
spir-9088	7	22	way	way	NOUN
spir-9088	7	23	consumers	consumer	NOUN
spir-9088	7	24	and	and	CCONJ
spir-9088	7	25	advertisers	advertiser	NOUN
spir-9088	7	26	interact	interact	VERB
spir-9088	7	27	.	.	PUNCT
spir-9088	8	1	sparked	spark	VERB
spir-9088	8	2	by	by	ADP
spir-9088	8	3	the	the	DET
spir-9088	8	4	open	open	ADJ
spir-9088	8	5	nature	nature	NOUN
spir-9088	8	6	of	of	ADP
spir-9088	8	7	the	the	DET
spir-9088	8	8	web	web	NOUN
spir-9088	8	9	and	and	CCONJ
spir-9088	8	10	consumers	consumer	NOUN
spir-9088	8	11	having	have	VERB
spir-9088	8	12	the	the	DET
spir-9088	8	13	ability	ability	NOUN
spir-9088	8	14	to	to	PART
spir-9088	8	15	create	create	VERB
spir-9088	8	16	content	content	NOUN
spir-9088	8	17	,	,	PUNCT
spir-9088	8	18	“	"	PUNCT
spir-9088	8	19	the	the	DET
spir-9088	8	20	editorial	editorial	ADJ
spir-9088	8	21	power	power	NOUN
spir-9088	8	22	of	of	ADP
spir-9088	8	23	advertisers	advertiser	NOUN
spir-9088	8	24	is	be	AUX
spir-9088	8	25	radically	radically	ADV
spir-9088	8	26	smaller	small	ADJ
spir-9088	8	27	than	than	ADP
spir-9088	8	28	in	in	ADP
spir-9088	8	29	traditional	traditional	ADJ
spir-9088	8	30	media	medium	NOUN
spir-9088	8	31	”	"	PUNCT
spir-9088	8	32	(	(	PUNCT
spir-9088	8	33	lessig	lessig	PROPN
spir-9088	8	34	,	,	PUNCT
spir-9088	8	35	2008	2008	NUM
spir-9088	8	36	,	,	PUNCT
spir-9088	8	37	p.63	p.63	NOUN
spir-9088	8	38	)	)	PUNCT
spir-9088	8	39	.	.	PUNCT
spir-9088	9	1	due	due	ADP
spir-9088	9	2	to	to	ADP
spir-9088	9	3	the	the	DET
spir-9088	9	4	proliferation	proliferation	NOUN
spir-9088	9	5	of	of	ADP
spir-9088	9	6	online	online	ADJ
spir-9088	9	7	use	use	NOUN
spir-9088	9	8	by	by	ADP
spir-9088	9	9	consumers	consumer	NOUN
spir-9088	9	10	and	and	CCONJ
spir-9088	9	11	advertisers	advertiser	NOUN
spir-9088	9	12	,	,	PUNCT
spir-9088	9	13	in	in	ADP
spir-9088	9	14	2009	2009	NUM
spir-9088	9	15	the	the	DET
spir-9088	9	16	federal	federal	PROPN
spir-9088	9	17	trade	trade	PROPN
spir-9088	9	18	commission	commission	PROPN
spir-9088	9	19	updated	update	VERB
spir-9088	9	20	its	its	PRON
spir-9088	9	21	guidelines	guideline	NOUN
spir-9088	9	22	concerning	concern	VERB
spir-9088	9	23	endorsement	endorsement	NOUN
spir-9088	9	24	and	and	CCONJ
spir-9088	9	25	testimonial	testimonial	NOUN
spir-9088	9	26	that	that	PRON
spir-9088	9	27	had	have	AUX
spir-9088	9	28	remained	remain	VERB
spir-9088	9	29	unchanged	unchanged	ADJ
spir-9088	9	30	since	since	SCONJ
spir-9088	9	31	1980	1980	NUM
spir-9088	9	32	.	.	PUNCT
spir-9088	10	1	the	the	DET
spir-9088	10	2	ftc	ftc	PROPN
spir-9088	10	3	revised	revise	VERB
spir-9088	10	4	guides	guide	NOUN
spir-9088	10	5	concerning	concern	VERB
spir-9088	10	6	the	the	DET
spir-9088	10	7	use	use	NOUN
spir-9088	10	8	of	of	ADP
spir-9088	10	9	endorsement	endorsement	NOUN
spir-9088	10	10	and	and	CCONJ
spir-9088	10	11	testimonials	testimonial	NOUN
spir-9088	10	12	in	in	ADP
spir-9088	10	13	advertising	advertising	NOUN
spir-9088	10	14	(	(	PUNCT
spir-9088	10	15	hereinafter	hereinafter	NOUN
spir-9088	10	16	guides	guide	NOUN
spir-9088	10	17	)	)	PUNCT
spir-9088	10	18	was	be	AUX
spir-9088	10	19	an	an	DET
spir-9088	10	20	attempt	attempt	NOUN
spir-9088	10	21	to	to	PART
spir-9088	10	22	gain	gain	VERB
spir-9088	10	23	a	a	DET
spir-9088	10	24	modicum	modicum	NOUN
spir-9088	10	25	of	of	ADP
spir-9088	10	26	control	control	NOUN
spir-9088	10	27	over	over	ADP
spir-9088	10	28	online	online	ADJ
spir-9088	10	29	commercial	commercial	ADJ
spir-9088	10	30	speech	speech	NOUN
spir-9088	10	31	.	.	PUNCT
spir-9088	11	1	this	this	DET
spir-9088	11	2	study	study	NOUN
spir-9088	11	3	aims	aim	VERB
spir-9088	11	4	to	to	PART
spir-9088	11	5	evaluate	evaluate	VERB
spir-9088	11	6	the	the	DET
spir-9088	11	7	validity	validity	NOUN
spir-9088	11	8	of	of	ADP
spir-9088	11	9	the	the	DET
spir-9088	11	10	attempt	attempt	NOUN
spir-9088	11	11	by	by	ADP
spir-9088	11	12	addressing	address	VERB
spir-9088	11	13	the	the	DET
spir-9088	11	14	followings	following	NOUN
spir-9088	11	15	:	:	PUNCT
spir-9088	11	16	(	(	PUNCT
spir-9088	11	17	1	1	X
spir-9088	11	18	)	)	PUNCT
spir-9088	11	19	how	how	SCONJ
spir-9088	11	20	the	the	DET
spir-9088	11	21	ftc	ftc	PROPN
spir-9088	11	22	has	have	AUX
spir-9088	11	23	addressed	address	VERB
spir-9088	11	24	the	the	DET
spir-9088	11	25	issue	issue	NOUN
spir-9088	11	26	of	of	ADP
spir-9088	11	27	control	control	NOUN
spir-9088	11	28	over	over	ADP
spir-9088	11	29	messages	message	NOUN
spir-9088	11	30	concerning	concern	VERB
spir-9088	11	31	a	a	DET
spir-9088	11	32	bona	bona	ADJ
spir-9088	11	33	fide	fide	ADJ
spir-9088	11	34	user	user	NOUN
spir-9088	11	35	,	,	PUNCT
spir-9088	11	36	(	(	PUNCT
spir-9088	11	37	2	2	X
spir-9088	11	38	)	)	PUNCT
spir-9088	11	39	who	who	PRON
spir-9088	11	40	is	be	AUX
spir-9088	11	41	in	in	ADP
spir-9088	11	42	control	control	NOUN
spir-9088	11	43	of	of	ADP
spir-9088	11	44	commercial	commercial	ADJ
spir-9088	11	45	speech	speech	NOUN
spir-9088	11	46	content	content	NOUN
spir-9088	11	47	online	online	ADV
spir-9088	11	48	,	,	PUNCT
spir-9088	11	49	and	and	CCONJ
spir-9088	11	50	(	(	PUNCT
spir-9088	11	51	3	3	X
spir-9088	11	52	)	)	PUNCT
spir-9088	11	53	how	how	SCONJ
spir-9088	11	54	well	well	ADV
spir-9088	11	55	the	the	DET
spir-9088	11	56	original	original	ADJ
spir-9088	11	57	purpose	purpose	NOUN
spir-9088	11	58	of	of	ADP
spir-9088	11	59	the	the	DET
spir-9088	11	60	guides	guide	NOUN
spir-9088	11	61	has	have	AUX
spir-9088	11	62	been	be	AUX
spir-9088	11	63	served	serve	VERB
spir-9088	11	64	.	.	PUNCT
spir-9088	12	1	furthermore	furthermore	ADV
spir-9088	12	2	,	,	PUNCT
spir-9088	12	3	the	the	DET
spir-9088	12	4	study	study	NOUN
spir-9088	12	5	is	be	AUX
spir-9088	12	6	designed	design	VERB
spir-9088	12	7	to	to	PART
spir-9088	12	8	explore	explore	VERB
spir-9088	12	9	the	the	DET
spir-9088	12	10	implications	implication	NOUN
spir-9088	12	11	of	of	ADP
spir-9088	12	12	the	the	DET
spir-9088	12	13	guides	guide	NOUN
spir-9088	12	14	on	on	ADP
spir-9088	12	15	regulation	regulation	NOUN
spir-9088	12	16	of	of	ADP
spir-9088	12	17	commercial	commercial	ADJ
spir-9088	12	18	speech	speech	NOUN
spir-9088	12	19	online	online	NOUN
spir-9088	12	20	.	.	PUNCT
spir-9088	13	1	this	this	DET
spir-9088	13	2	study	study	NOUN
spir-9088	13	3	uses	use	VERB
spir-9088	13	4	traditional	traditional	ADJ
spir-9088	13	5	qualitative	qualitative	ADJ
spir-9088	13	6	legal	legal	ADJ
spir-9088	13	7	analysis	analysis	NOUN
spir-9088	13	8	of	of	ADP
spir-9088	13	9	cases	case	NOUN
spir-9088	13	10	and	and	CCONJ
spir-9088	13	11	rulings	ruling	NOUN
spir-9088	13	12	from	from	ADP
spir-9088	13	13	january	january	PROPN
spir-9088	13	14	2010	2010	NUM
spir-9088	13	15	to	to	ADP
spir-9088	13	16	february	february	PROPN
spir-9088	13	17	2013	2013	NUM
spir-9088	13	18	where	where	SCONJ
spir-9088	13	19	the	the	DET
spir-9088	13	20	revised	revise	VERB
spir-9088	13	21	ftc	ftc	PROPN
spir-9088	13	22	guides	guide	NOUN
spir-9088	13	23	have	have	AUX
spir-9088	13	24	been	be	AUX
spir-9088	13	25	applied	apply	VERB
spir-9088	13	26	.	.	PUNCT
spir-9088	14	1	a	a	DET
spir-9088	14	2	lexisnexis	lexisnexis	NOUN
spir-9088	14	3	search	search	NOUN
spir-9088	14	4	was	be	AUX
spir-9088	14	5	conducted	conduct	VERB
spir-9088	14	6	as	as	ADV
spir-9088	14	7	well	well	ADV
spir-9088	14	8	as	as	ADP
spir-9088	14	9	reviewing	review	VERB
spir-9088	14	10	past	past	ADJ
spir-9088	14	11	cases	case	NOUN
spir-9088	14	12	and	and	CCONJ
spir-9088	14	13	rulings	ruling	NOUN
spir-9088	14	14	from	from	ADP
spir-9088	14	15	the	the	DET
spir-9088	14	16	ftc	ftc	PROPN
spir-9088	14	17	website	website	NOUN
spir-9088	14	18	.	.	PUNCT
spir-9088	15	1	the	the	DET
spir-9088	15	2	included	include	VERB
spir-9088	15	3	cases	case	NOUN
spir-9088	15	4	may	may	AUX
spir-9088	15	5	not	not	PART
spir-9088	15	6	represent	represent	VERB
spir-9088	15	7	all	all	PRON
spir-9088	15	8	of	of	ADP
spir-9088	15	9	the	the	DET
spir-9088	15	10	actions	action	NOUN
spir-9088	15	11	taken	take	VERB
spir-9088	15	12	by	by	ADP
spir-9088	15	13	the	the	DET
spir-9088	15	14	ftc	ftc	PROPN
spir-9088	15	15	during	during	ADP
spir-9088	15	16	the	the	DET
spir-9088	15	17	time	time	NOUN
spir-9088	15	18	period	period	NOUN
spir-9088	15	19	described	describe	VERB
spir-9088	15	20	,	,	PUNCT
spir-9088	15	21	nor	nor	CCONJ
spir-9088	15	22	is	be	AUX
spir-9088	15	23	it	it	PRON
spir-9088	15	24	the	the	DET
spir-9088	15	25	goal	goal	NOUN
spir-9088	15	26	of	of	ADP
spir-9088	15	27	this	this	DET
spir-9088	15	28	paper	paper	NOUN
spir-9088	15	29	to	to	PART
spir-9088	15	30	describe	describe	VERB
spir-9088	15	31	each	each	PRON
spir-9088	15	32	of	of	ADP
spir-9088	15	33	the	the	DET
spir-9088	15	34	rulings	ruling	NOUN
spir-9088	15	35	and	and	CCONJ
spir-9088	15	36	compliances	compliance	NOUN
spir-9088	15	37	.	.	PUNCT
spir-9088	16	1	rather	rather	ADV
spir-9088	16	2	,	,	PUNCT
spir-9088	16	3	the	the	DET
spir-9088	16	4	goal	goal	NOUN
spir-9088	16	5	of	of	ADP
spir-9088	16	6	this	this	DET
spir-9088	16	7	study	study	NOUN
spir-9088	16	8	is	be	AUX
spir-9088	16	9	to	to	PART
spir-9088	16	10	analyze	analyze	VERB
spir-9088	16	11	the	the	DET
spir-9088	16	12	instances	instance	NOUN
spir-9088	16	13	where	where	SCONJ
spir-9088	16	14	ambiguities	ambiguity	NOUN
spir-9088	16	15	in	in	ADP
spir-9088	16	16	the	the	DET
spir-9088	16	17	guides	guide	NOUN
spir-9088	16	18	have	have	VERB
spir-9088	16	19	,	,	PUNCT
spir-9088	16	20	or	or	CCONJ
spir-9088	16	21	have	have	AUX
spir-9088	16	22	not	not	PART
spir-9088	16	23	,	,	PUNCT
spir-9088	16	24	been	be	AUX
spir-9088	16	25	resolved	resolve	VERB
spir-9088	16	26	.	.	PUNCT
spir-9088	17	1	the	the	DET
spir-9088	17	2	study	study	NOUN
spir-9088	17	3	findings	finding	NOUN
spir-9088	17	4	suggest	suggest	VERB
spir-9088	17	5	that	that	SCONJ
spir-9088	17	6	based	base	VERB
spir-9088	17	7	on	on	ADP
spir-9088	17	8	the	the	DET
spir-9088	17	9	low	low	ADJ
spir-9088	17	10	number	number	NOUN
spir-9088	17	11	of	of	ADP
spir-9088	17	12	cases	case	NOUN
spir-9088	17	13	the	the	DET
spir-9088	17	14	guides	guide	NOUN
spir-9088	17	15	have	have	AUX
spir-9088	17	16	been	be	AUX
spir-9088	17	17	applied	apply	VERB
spir-9088	17	18	to	to	ADP
spir-9088	17	19	,	,	PUNCT
spir-9088	17	20	the	the	DET
spir-9088	17	21	ambiguities	ambiguity	NOUN
spir-9088	17	22	surrounding	surround	VERB
spir-9088	17	23	the	the	DET
spir-9088	17	24	issues	issue	NOUN
spir-9088	17	25	of	of	ADP
spir-9088	17	26	bona	bona	ADJ
spir-9088	17	27	fide	fide	ADJ
spir-9088	17	28	users	user	NOUN
spir-9088	17	29	and	and	CCONJ
spir-9088	17	30	control	control	NOUN
spir-9088	17	31	of	of	ADP
spir-9088	17	32	content	content	NOUN
spir-9088	17	33	online	online	ADV
spir-9088	17	34	,	,	PUNCT
spir-9088	17	35	now	now	ADV
spir-9088	17	36	that	that	SCONJ
spir-9088	17	37	users	user	NOUN
spir-9088	17	38	are	be	AUX
spir-9088	17	39	able	able	ADJ
spir-9088	17	40	to	to	PART
spir-9088	17	41	appropriate	appropriate	VERB
spir-9088	17	42	new	new	ADJ
spir-9088	17	43	meaning	meaning	NOUN
spir-9088	17	44	from	from	ADP
spir-9088	17	45	messages	message	NOUN
spir-9088	17	46	,	,	PUNCT
spir-9088	17	47	have	have	AUX
spir-9088	17	48	yet	yet	ADV
spir-9088	17	49	to	to	PART
spir-9088	17	50	be	be	AUX
spir-9088	17	51	resolved	resolve	VERB
spir-9088	17	52	.	.	PUNCT
spir-9088	18	1	first	first	ADV
spir-9088	18	2	,	,	PUNCT
spir-9088	18	3	there	there	PRON
spir-9088	18	4	is	be	VERB
spir-9088	18	5	an	an	DET
spir-9088	18	6	issue	issue	NOUN
spir-9088	18	7	regarding	regard	VERB
spir-9088	18	8	the	the	DET
spir-9088	18	9	legitimacy	legitimacy	NOUN
spir-9088	18	10	of	of	ADP
spir-9088	18	11	the	the	DET
spir-9088	18	12	guides	guide	NOUN
spir-9088	18	13	.	.	PUNCT
spir-9088	19	1	was	be	AUX
spir-9088	19	2	it	it	PRON
spir-9088	19	3	or	or	CCONJ
spir-9088	19	4	is	be	AUX
spir-9088	19	5	it	it	PRON
spir-9088	19	6	necessary	necessary	ADJ
spir-9088	19	7	to	to	PART
spir-9088	19	8	regulate	regulate	VERB
spir-9088	19	9	online	online	ADJ
spir-9088	19	10	commercial	commercial	ADJ
spir-9088	19	11	speech	speech	NOUN
spir-9088	19	12	with	with	ADP
spir-9088	19	13	the	the	DET
spir-9088	19	14	guides	guide	NOUN
spir-9088	19	15	?	?	PUNCT
spir-9088	20	1	the	the	DET
spir-9088	20	2	2009	2009	NUM
spir-9088	20	3	guides	guide	NOUN
spir-9088	20	4	were	be	AUX
spir-9088	20	5	updated	update	VERB
spir-9088	20	6	under	under	ADP
spir-9088	20	7	the	the	DET
spir-9088	20	8	assumption	assumption	NOUN
spir-9088	20	9	that	that	SCONJ
spir-9088	20	10	selected	select	VERB
spir-9088	20	11	papers	paper	NOUN
spir-9088	20	12	of	of	ADP
spir-9088	20	13	internet	internet	NOUN
spir-9088	20	14	research	research	NOUN
spir-9088	20	15	14.0	14.0	NUM
spir-9088	20	16	,	,	PUNCT
spir-9088	20	17	2013	2013	NUM
spir-9088	20	18	:	:	PUNCT
spir-9088	20	19	denver	denver	PROPN
spir-9088	20	20	,	,	PUNCT
spir-9088	20	21	usa	usa	PROPN
spir-9088	20	22	2	2	NUM
spir-9088	20	23	given	give	VERB
spir-9088	20	24	new	new	ADJ
spir-9088	20	25	technologies	technology	NOUN
spir-9088	20	26	enabling	enable	VERB
spir-9088	20	27	advertisers	advertiser	NOUN
spir-9088	20	28	and	and	CCONJ
spir-9088	20	29	their	their	PRON
spir-9088	20	30	endorsers	endorser	NOUN
spir-9088	20	31	to	to	PART
spir-9088	20	32	disseminate	disseminate	VERB
spir-9088	20	33	messages	message	NOUN
spir-9088	20	34	to	to	ADP
spir-9088	20	35	the	the	DET
spir-9088	20	36	public	public	NOUN
spir-9088	20	37	,	,	PUNCT
spir-9088	20	38	the	the	DET
spir-9088	20	39	public	public	NOUN
spir-9088	20	40	should	should	AUX
spir-9088	20	41	be	be	AUX
spir-9088	20	42	protected	protect	VERB
spir-9088	20	43	from	from	ADP
spir-9088	20	44	deceptive	deceptive	ADJ
spir-9088	20	45	and	and	CCONJ
spir-9088	20	46	misleading	mislead	VERB
spir-9088	20	47	advertisements	advertisement	NOUN
spir-9088	20	48	online	online	ADV
spir-9088	20	49	(	(	PUNCT
spir-9088	20	50	federal	federal	ADJ
spir-9088	20	51	trade	trade	PROPN
spir-9088	20	52	commission	commission	PROPN
spir-9088	20	53	,	,	PUNCT
spir-9088	20	54	2010	2010	NUM
spir-9088	20	55	)	)	PUNCT
spir-9088	20	56	.	.	PUNCT
spir-9088	21	1	the	the	DET
spir-9088	21	2	guides	guide	NOUN
spir-9088	21	3	were	be	AUX
spir-9088	21	4	created	create	VERB
spir-9088	21	5	with	with	ADP
spir-9088	21	6	zero	zero	NUM
spir-9088	21	7	prior	prior	ADJ
spir-9088	21	8	complaints	complaint	NOUN
spir-9088	21	9	,	,	PUNCT
spir-9088	21	10	issued	issue	VERB
spir-9088	21	11	by	by	ADP
spir-9088	21	12	consumers	consumer	NOUN
spir-9088	21	13	or	or	CCONJ
spir-9088	21	14	the	the	DET
spir-9088	21	15	ftc	ftc	PROPN
spir-9088	21	16	,	,	PUNCT
spir-9088	21	17	concerning	concern	VERB
spir-9088	21	18	online	online	ADJ
spir-9088	21	19	endorsements	endorsement	NOUN
spir-9088	21	20	and	and	CCONJ
spir-9088	21	21	testimonials	testimonial	NOUN
spir-9088	21	22	(	(	PUNCT
spir-9088	21	23	cross	cross	NOUN
spir-9088	21	24	,	,	PUNCT
spir-9088	21	25	2010	2010	NUM
spir-9088	21	26	)	)	PUNCT
spir-9088	21	27	.	.	PUNCT
spir-9088	22	1	the	the	DET
spir-9088	22	2	guides	guide	NOUN
spir-9088	22	3	were	be	AUX
spir-9088	22	4	a	a	DET
spir-9088	22	5	preventative	preventative	ADJ
spir-9088	22	6	measure	measure	NOUN
spir-9088	22	7	to	to	PART
spir-9088	22	8	account	account	VERB
spir-9088	22	9	for	for	ADP
spir-9088	22	10	adapting	adapt	VERB
spir-9088	22	11	technologies	technology	NOUN
spir-9088	22	12	where	where	SCONJ
spir-9088	22	13	the	the	DET
spir-9088	22	14	line	line	NOUN
spir-9088	22	15	can	can	AUX
spir-9088	22	16	be	be	AUX
spir-9088	22	17	blurred	blur	VERB
spir-9088	22	18	in	in	ADP
spir-9088	22	19	terms	term	NOUN
spir-9088	22	20	of	of	ADP
spir-9088	22	21	what	what	DET
spir-9088	22	22	content	content	NOUN
spir-9088	22	23	is	be	AUX
spir-9088	22	24	commercial	commercial	ADJ
spir-9088	22	25	and	and	CCONJ
spir-9088	22	26	what	what	PRON
spir-9088	22	27	is	be	AUX
spir-9088	22	28	actual	actual	ADJ
spir-9088	22	29	opinion	opinion	NOUN
spir-9088	22	30	generated	generate	VERB
spir-9088	22	31	by	by	ADP
spir-9088	22	32	consumers	consumer	NOUN
spir-9088	22	33	.	.	PUNCT
spir-9088	23	1	due	due	ADP
spir-9088	23	2	to	to	ADP
spir-9088	23	3	the	the	DET
spir-9088	23	4	low	low	ADJ
spir-9088	23	5	number	number	NOUN
spir-9088	23	6	of	of	ADP
spir-9088	23	7	cases	case	NOUN
spir-9088	23	8	in	in	ADP
spir-9088	23	9	which	which	PRON
spir-9088	23	10	it	it	PRON
spir-9088	23	11	has	have	AUX
spir-9088	23	12	been	be	AUX
spir-9088	23	13	applied	apply	VERB
spir-9088	23	14	to	to	ADP
spir-9088	23	15	suggests	suggest	VERB
spir-9088	23	16	that	that	SCONJ
spir-9088	23	17	the	the	DET
spir-9088	23	18	guides	guide	NOUN
spir-9088	23	19	may	may	AUX
spir-9088	23	20	not	not	PART
spir-9088	23	21	be	be	AUX
spir-9088	23	22	effective	effective	ADJ
spir-9088	23	23	in	in	ADP
spir-9088	23	24	regulating	regulate	VERB
spir-9088	23	25	online	online	ADJ
spir-9088	23	26	endorsement	endorsement	NOUN
spir-9088	23	27	and	and	CCONJ
spir-9088	23	28	commercial	commercial	ADJ
spir-9088	23	29	speech	speech	NOUN
spir-9088	23	30	.	.	PUNCT
spir-9088	24	1	the	the	DET
spir-9088	24	2	bona	bona	ADJ
spir-9088	24	3	fide	fide	ADJ
spir-9088	24	4	user	user	NOUN
spir-9088	24	5	,	,	PUNCT
spir-9088	24	6	message	message	NOUN
spir-9088	24	7	appropriation	appropriation	NOUN
spir-9088	24	8	and	and	CCONJ
spir-9088	24	9	control	control	NOUN
spir-9088	24	10	of	of	ADP
spir-9088	24	11	content	content	NOUN
spir-9088	24	12	one	one	NUM
spir-9088	24	13	issue	issue	NOUN
spir-9088	24	14	that	that	PRON
spir-9088	24	15	has	have	VERB
spir-9088	24	16	yet	yet	ADV
spir-9088	24	17	to	to	PART
spir-9088	24	18	be	be	AUX
spir-9088	24	19	dealt	deal	VERB
spir-9088	24	20	with	with	ADP
spir-9088	24	21	concerns	concern	NOUN
spir-9088	24	22	the	the	DET
spir-9088	24	23	“	"	PUNCT
spir-9088	24	24	bona	bona	ADJ
spir-9088	24	25	fide	fide	ADJ
spir-9088	24	26	user	user	NOUN
spir-9088	24	27	”	"	PUNCT
spir-9088	24	28	.	.	PUNCT
spir-9088	25	1	historically	historically	ADV
spir-9088	25	2	speaking	speak	VERB
spir-9088	25	3	,	,	PUNCT
spir-9088	25	4	mandating	mandate	VERB
spir-9088	25	5	that	that	SCONJ
spir-9088	25	6	endorsers	endorser	NOUN
spir-9088	25	7	were	be	AUX
spir-9088	25	8	bona	bona	ADJ
spir-9088	25	9	fide	fide	ADJ
spir-9088	25	10	users	user	NOUN
spir-9088	25	11	throughout	throughout	ADP
spir-9088	25	12	the	the	DET
spir-9088	25	13	use	use	NOUN
spir-9088	25	14	of	of	ADP
spir-9088	25	15	the	the	DET
spir-9088	25	16	advertising	advertising	NOUN
spir-9088	25	17	message	message	NOUN
spir-9088	25	18	worked	work	VERB
spir-9088	25	19	fairly	fairly	ADV
spir-9088	25	20	well	well	ADV
spir-9088	25	21	.	.	PUNCT
spir-9088	26	1	in	in	ADP
spir-9088	26	2	this	this	DET
spir-9088	26	3	sense	sense	NOUN
spir-9088	26	4	,	,	PUNCT
spir-9088	26	5	television	television	NOUN
spir-9088	26	6	advertisements	advertisement	NOUN
spir-9088	26	7	,	,	PUNCT
spir-9088	26	8	and	and	CCONJ
spir-9088	26	9	the	the	DET
spir-9088	26	10	like	like	ADJ
spir-9088	26	11	,	,	PUNCT
spir-9088	26	12	were	be	AUX
spir-9088	26	13	composed	compose	VERB
spir-9088	26	14	of	of	ADP
spir-9088	26	15	“	"	PUNCT
spir-9088	26	16	fleeting	fleeting	ADJ
spir-9088	26	17	”	"	PUNCT
spir-9088	26	18	messages	message	NOUN
spir-9088	26	19	that	that	PRON
spir-9088	26	20	could	could	AUX
spir-9088	26	21	be	be	AUX
spir-9088	26	22	pulled	pull	VERB
spir-9088	26	23	from	from	ADP
spir-9088	26	24	use	use	NOUN
spir-9088	26	25	when	when	SCONJ
spir-9088	26	26	the	the	DET
spir-9088	26	27	endorser	endorser	NOUN
spir-9088	26	28	was	be	AUX
spir-9088	26	29	no	no	ADV
spir-9088	26	30	longer	long	ADV
spir-9088	26	31	a	a	DET
spir-9088	26	32	bona	bona	ADJ
spir-9088	26	33	fide	fide	ADJ
spir-9088	26	34	user	user	NOUN
spir-9088	26	35	.	.	PUNCT
spir-9088	27	1	from	from	ADP
spir-9088	27	2	an	an	DET
spir-9088	27	3	advertising	advertising	NOUN
spir-9088	27	4	perspective	perspective	NOUN
spir-9088	27	5	,	,	PUNCT
spir-9088	27	6	this	this	PRON
spir-9088	27	7	gave	give	VERB
spir-9088	27	8	the	the	DET
spir-9088	27	9	creators	creator	NOUN
spir-9088	27	10	of	of	ADP
spir-9088	27	11	these	these	DET
spir-9088	27	12	messages	message	NOUN
spir-9088	27	13	more	more	ADJ
spir-9088	27	14	control	control	NOUN
spir-9088	27	15	over	over	ADP
spir-9088	27	16	,	,	PUNCT
spir-9088	27	17	and	and	CCONJ
spir-9088	27	18	more	more	ADV
spir-9088	27	19	readily	readily	ADV
spir-9088	27	20	compliance	compliance	NOUN
spir-9088	27	21	with	with	ADP
spir-9088	27	22	,	,	PUNCT
spir-9088	27	23	the	the	DET
spir-9088	27	24	ftc	ftc	PROPN
spir-9088	27	25	guides	guide	NOUN
spir-9088	27	26	stipulating	stipulate	VERB
spir-9088	27	27	that	that	SCONJ
spir-9088	27	28	the	the	DET
spir-9088	27	29	endorser	endorser	NOUN
spir-9088	27	30	must	must	AUX
spir-9088	27	31	be	be	AUX
spir-9088	27	32	a	a	DET
spir-9088	27	33	bona	bona	ADJ
spir-9088	27	34	fide	fide	ADJ
spir-9088	27	35	user	user	NOUN
spir-9088	27	36	throughout	throughout	ADP
spir-9088	27	37	the	the	DET
spir-9088	27	38	life	life	NOUN
spir-9088	27	39	of	of	ADP
spir-9088	27	40	the	the	DET
spir-9088	27	41	message	message	NOUN
spir-9088	27	42	;	;	PUNCT
spir-9088	27	43	simply	simply	ADV
spir-9088	27	44	because	because	SCONJ
spir-9088	27	45	they	they	PRON
spir-9088	27	46	could	could	AUX
spir-9088	27	47	stop	stop	VERB
spir-9088	27	48	running	run	VERB
spir-9088	27	49	the	the	DET
spir-9088	27	50	advertisement	advertisement	NOUN
spir-9088	27	51	.	.	PUNCT
spir-9088	28	1	this	this	DET
spir-9088	28	2	study	study	NOUN
spir-9088	28	3	argues	argue	VERB
spir-9088	28	4	that	that	SCONJ
spir-9088	28	5	applying	apply	VERB
spir-9088	28	6	that	that	DET
spir-9088	28	7	same	same	ADJ
spir-9088	28	8	rationale	rationale	NOUN
spir-9088	28	9	concerning	concern	VERB
spir-9088	28	10	the	the	DET
spir-9088	28	11	bona	bona	ADJ
spir-9088	28	12	fide	fide	PROPN
spir-9088	28	13	user	user	NOUN
spir-9088	28	14	online	online	ADV
spir-9088	28	15	no	no	ADV
spir-9088	28	16	longer	long	ADV
spir-9088	28	17	makes	make	VERB
spir-9088	28	18	sense	sense	NOUN
spir-9088	28	19	because	because	SCONJ
spir-9088	28	20	of	of	ADP
spir-9088	28	21	the	the	DET
spir-9088	28	22	loss	loss	NOUN
spir-9088	28	23	of	of	ADP
spir-9088	28	24	control	control	NOUN
spir-9088	28	25	over	over	ADP
spir-9088	28	26	the	the	DET
spir-9088	28	27	messages	message	NOUN
spir-9088	28	28	and	and	CCONJ
spir-9088	28	29	the	the	DET
spir-9088	28	30	nature	nature	NOUN
spir-9088	28	31	of	of	ADP
spir-9088	28	32	linking	link	VERB
spir-9088	28	33	and	and	CCONJ
spir-9088	28	34	permanent	permanent	ADJ
spir-9088	28	35	content	content	NOUN
spir-9088	28	36	online	online	ADV
spir-9088	28	37	.	.	PUNCT
spir-9088	29	1	mandating	mandate	VERB
spir-9088	29	2	that	that	SCONJ
spir-9088	29	3	an	an	DET
spir-9088	29	4	advertiser	advertiser	NOUN
spir-9088	29	5	must	must	AUX
spir-9088	29	6	stop	stop	VERB
spir-9088	29	7	benefiting	benefit	VERB
spir-9088	29	8	from	from	ADP
spir-9088	29	9	an	an	DET
spir-9088	29	10	endorsement	endorsement	NOUN
spir-9088	29	11	message	message	NOUN
spir-9088	29	12	after	after	SCONJ
spir-9088	29	13	the	the	DET
spir-9088	29	14	endorser	endorser	NOUN
spir-9088	29	15	is	be	AUX
spir-9088	29	16	no	no	ADV
spir-9088	29	17	longer	long	ADV
spir-9088	29	18	a	a	DET
spir-9088	29	19	bona	bona	ADJ
spir-9088	29	20	fide	fide	ADJ
spir-9088	29	21	user	user	NOUN
spir-9088	29	22	of	of	ADP
spir-9088	29	23	the	the	DET
spir-9088	29	24	product	product	NOUN
spir-9088	29	25	,	,	PUNCT
spir-9088	29	26	brand	brand	NOUN
spir-9088	29	27	or	or	CCONJ
spir-9088	29	28	service	service	NOUN
spir-9088	29	29	can	can	AUX
spir-9088	29	30	not	not	PART
spir-9088	29	31	be	be	AUX
spir-9088	29	32	enforced	enforce	VERB
spir-9088	29	33	because	because	SCONJ
spir-9088	29	34	the	the	DET
spir-9088	29	35	advertiser	advertiser	NOUN
spir-9088	29	36	and	and	CCONJ
spir-9088	29	37	the	the	DET
spir-9088	29	38	endorser	endorser	NOUN
spir-9088	29	39	do	do	AUX
spir-9088	29	40	not	not	PART
spir-9088	29	41	control	control	VERB
spir-9088	29	42	their	their	PRON
spir-9088	29	43	content	content	NOUN
spir-9088	29	44	online	online	ADV
spir-9088	29	45	.	.	PUNCT
spir-9088	30	1	they	they	PRON
spir-9088	30	2	can	can	AUX
spir-9088	30	3	comply	comply	VERB
spir-9088	30	4	in	in	ADP
spir-9088	30	5	the	the	DET
spir-9088	30	6	sense	sense	NOUN
spir-9088	30	7	that	that	SCONJ
spir-9088	30	8	the	the	DET
spir-9088	30	9	advertiser	advertiser	NOUN
spir-9088	30	10	can	can	AUX
spir-9088	30	11	stop	stop	VERB
spir-9088	30	12	posting	post	VERB
spir-9088	30	13	material	material	NOUN
spir-9088	30	14	with	with	ADP
spir-9088	30	15	the	the	DET
spir-9088	30	16	endorser	endorser	NOUN
spir-9088	30	17	attached	attach	VERB
spir-9088	30	18	,	,	PUNCT
spir-9088	30	19	but	but	CCONJ
spir-9088	30	20	that	that	SCONJ
spir-9088	30	21	only	only	ADV
spir-9088	30	22	covers	cover	VERB
spir-9088	30	23	messages	message	NOUN
spir-9088	30	24	that	that	PRON
spir-9088	30	25	are	be	AUX
spir-9088	30	26	produced	produce	VERB
spir-9088	30	27	after	after	SCONJ
spir-9088	30	28	the	the	DET
spir-9088	30	29	endorser	endorser	NOUN
spir-9088	30	30	is	be	AUX
spir-9088	30	31	no	no	ADV
spir-9088	30	32	longer	long	ADV
spir-9088	30	33	a	a	DET
spir-9088	30	34	bona	bona	ADJ
spir-9088	30	35	fide	fide	ADJ
spir-9088	30	36	user	user	NOUN
spir-9088	30	37	.	.	PUNCT
spir-9088	31	1	previous	previous	ADJ
spir-9088	31	2	online	online	ADJ
spir-9088	31	3	messages	message	NOUN
spir-9088	31	4	can	can	AUX
spir-9088	31	5	not	not	PART
spir-9088	31	6	be	be	AUX
spir-9088	31	7	deleted	delete	VERB
spir-9088	31	8	,	,	PUNCT
spir-9088	31	9	nor	nor	CCONJ
spir-9088	31	10	can	can	AUX
spir-9088	31	11	they	they	PRON
spir-9088	31	12	be	be	AUX
spir-9088	31	13	stopped	stop	VERB
spir-9088	31	14	from	from	ADP
spir-9088	31	15	spreading	spread	VERB
spir-9088	31	16	from	from	ADP
spir-9088	31	17	user	user	NOUN
spir-9088	31	18	to	to	ADP
spir-9088	31	19	user	user	NOUN
spir-9088	31	20	;	;	PUNCT
spir-9088	31	21	the	the	DET
spir-9088	31	22	messages	message	NOUN
spir-9088	31	23	themselves	themselves	PRON
spir-9088	31	24	become	become	VERB
spir-9088	31	25	appropriated	appropriate	VERB
spir-9088	31	26	to	to	ADP
spir-9088	31	27	where	where	SCONJ
spir-9088	31	28	the	the	DET
spir-9088	31	29	consumer	consumer	NOUN
spir-9088	31	30	now	now	ADV
spir-9088	31	31	has	have	AUX
spir-9088	31	32	the	the	DET
spir-9088	31	33	control	control	NOUN
spir-9088	31	34	over	over	ADP
spir-9088	31	35	the	the	DET
spir-9088	31	36	content	content	NOUN
spir-9088	31	37	.	.	PUNCT
spir-9088	32	1	as	as	SCONJ
spir-9088	32	2	online	online	ADJ
spir-9088	32	3	users	user	NOUN
spir-9088	32	4	appropriate	appropriate	VERB
spir-9088	32	5	the	the	DET
spir-9088	32	6	commercial	commercial	ADJ
spir-9088	32	7	speech	speech	NOUN
spir-9088	32	8	,	,	PUNCT
spir-9088	32	9	“	"	PUNCT
spir-9088	32	10	the	the	DET
spir-9088	32	11	importance	importance	NOUN
spir-9088	32	12	of	of	ADP
spir-9088	32	13	the	the	DET
spir-9088	32	14	original	original	ADJ
spir-9088	32	15	message	message	NOUN
spir-9088	32	16	changes	change	NOUN
spir-9088	32	17	”	"	PUNCT
spir-9088	32	18	(	(	PUNCT
spir-9088	32	19	lessig	lessig	PROPN
spir-9088	32	20	,	,	PUNCT
spir-9088	32	21	2008	2008	NUM
spir-9088	32	22	,	,	PUNCT
spir-9088	32	23	p.60	p.60	PROPN
spir-9088	32	24	)	)	PUNCT
spir-9088	32	25	in	in	ADP
spir-9088	32	26	a	a	DET
spir-9088	32	27	way	way	NOUN
spir-9088	32	28	that	that	PRON
spir-9088	32	29	can	can	AUX
spir-9088	32	30	not	not	PART
spir-9088	32	31	be	be	AUX
spir-9088	32	32	anticipated	anticipate	VERB
spir-9088	32	33	,	,	PUNCT
spir-9088	32	34	nor	nor	CCONJ
spir-9088	32	35	controlled	control	VERB
spir-9088	32	36	online	online	NOUN
spir-9088	32	37	.	.	PUNCT
spir-9088	33	1	up	up	ADP
spir-9088	33	2	to	to	ADP
spir-9088	33	3	this	this	DET
spir-9088	33	4	point	point	NOUN
spir-9088	33	5	,	,	PUNCT
spir-9088	33	6	the	the	DET
spir-9088	33	7	ftc	ftc	PROPN
spir-9088	33	8	has	have	VERB
spir-9088	33	9	yet	yet	ADV
spir-9088	33	10	to	to	PART
spir-9088	33	11	address	address	VERB
spir-9088	33	12	this	this	DET
spir-9088	33	13	ambiguous	ambiguous	ADJ
spir-9088	33	14	issue	issue	NOUN
spir-9088	33	15	;	;	PUNCT
spir-9088	33	16	thus	thus	ADV
spir-9088	33	17	it	it	PRON
spir-9088	33	18	is	be	AUX
spir-9088	33	19	still	still	ADV
spir-9088	33	20	up	up	ADP
spir-9088	33	21	for	for	ADP
spir-9088	33	22	debate	debate	NOUN
spir-9088	33	23	regarding	regard	VERB
spir-9088	33	24	where	where	SCONJ
spir-9088	33	25	the	the	DET
spir-9088	33	26	primary	primary	ADJ
spir-9088	33	27	responsibility	responsibility	NOUN
spir-9088	33	28	lies	lie	VERB
spir-9088	33	29	for	for	ADP
spir-9088	33	30	these	these	DET
spir-9088	33	31	messages	message	NOUN
spir-9088	33	32	.	.	PUNCT
spir-9088	34	1	the	the	DET
spir-9088	34	2	ftc	ftc	PROPN
spir-9088	34	3	has	have	AUX
spir-9088	34	4	made	make	VERB
spir-9088	34	5	it	it	PRON
spir-9088	34	6	clear	clear	ADJ
spir-9088	34	7	that	that	SCONJ
spir-9088	34	8	if	if	SCONJ
spir-9088	34	9	a	a	DET
spir-9088	34	10	blogger	blogger	NOUN
spir-9088	34	11	,	,	PUNCT
spir-9088	34	12	who	who	PRON
spir-9088	34	13	is	be	AUX
spir-9088	34	14	classified	classify	VERB
spir-9088	34	15	as	as	ADP
spir-9088	34	16	an	an	DET
spir-9088	34	17	endorser	endorser	NOUN
spir-9088	34	18	under	under	ADP
spir-9088	34	19	the	the	DET
spir-9088	34	20	guides	guide	NOUN
spir-9088	34	21	,	,	PUNCT
spir-9088	34	22	makes	make	VERB
spir-9088	34	23	a	a	DET
spir-9088	34	24	deceptive	deceptive	ADJ
spir-9088	34	25	or	or	CCONJ
spir-9088	34	26	unsubstantiated	unsubstantiated	ADJ
spir-9088	34	27	claim	claim	NOUN
spir-9088	34	28	,	,	PUNCT
spir-9088	34	29	both	both	CCONJ
spir-9088	34	30	the	the	DET
spir-9088	34	31	blogger	blogger	NOUN
spir-9088	34	32	and	and	CCONJ
spir-9088	34	33	advertiser	advertiser	NOUN
spir-9088	34	34	could	could	AUX
spir-9088	34	35	be	be	AUX
spir-9088	34	36	held	hold	VERB
spir-9088	34	37	responsible	responsible	ADJ
spir-9088	34	38	for	for	ADP
spir-9088	34	39	the	the	DET
spir-9088	34	40	statements	statement	NOUN
spir-9088	34	41	made	make	VERB
spir-9088	34	42	(	(	PUNCT
spir-9088	34	43	cross	cross	NOUN
spir-9088	34	44	,	,	PUNCT
spir-9088	34	45	2010	2010	NUM
spir-9088	34	46	)	)	PUNCT
spir-9088	34	47	.	.	PUNCT
spir-9088	35	1	in	in	ADP
spir-9088	35	2	this	this	DET
spir-9088	35	3	case	case	NOUN
spir-9088	35	4	,	,	PUNCT
spir-9088	35	5	advertisers	advertiser	NOUN
spir-9088	35	6	have	have	VERB
spir-9088	35	7	little	little	ADJ
spir-9088	35	8	control	control	NOUN
spir-9088	35	9	over	over	ADP
spir-9088	35	10	the	the	DET
spir-9088	35	11	actual	actual	ADJ
spir-9088	35	12	content	content	NOUN
spir-9088	35	13	of	of	ADP
spir-9088	35	14	the	the	DET
spir-9088	35	15	‘	'	PUNCT
spir-9088	35	16	advertisement	advertisement	NOUN
spir-9088	35	17	’	'	PUNCT
spir-9088	35	18	itself	itself	NOUN
spir-9088	35	19	;	;	PUNCT
spir-9088	35	20	yet	yet	CCONJ
spir-9088	35	21	they	they	PRON
spir-9088	35	22	are	be	AUX
spir-9088	35	23	held	hold	VERB
spir-9088	35	24	to	to	ADP
spir-9088	35	25	the	the	DET
spir-9088	35	26	same	same	ADJ
spir-9088	35	27	standard	standard	NOUN
spir-9088	35	28	as	as	ADP
spir-9088	35	29	the	the	DET
spir-9088	35	30	person	person	NOUN
spir-9088	35	31	who	who	PRON
spir-9088	35	32	made	make	VERB
spir-9088	35	33	the	the	DET
spir-9088	35	34	claims	claim	NOUN
spir-9088	35	35	.	.	PUNCT
spir-9088	36	1	in	in	ADP
spir-9088	36	2	this	this	DET
spir-9088	36	3	view	view	NOUN
spir-9088	36	4	,	,	PUNCT
spir-9088	36	5	the	the	DET
spir-9088	36	6	advertiser	advertiser	NOUN
spir-9088	36	7	still	still	ADV
spir-9088	36	8	controls	control	VERB
spir-9088	36	9	the	the	DET
spir-9088	36	10	message	message	NOUN
spir-9088	36	11	from	from	ADP
spir-9088	36	12	a	a	DET
spir-9088	36	13	regulatory	regulatory	ADJ
spir-9088	36	14	standpoint	standpoint	NOUN
spir-9088	36	15	but	but	CCONJ
spir-9088	36	16	according	accord	VERB
spir-9088	36	17	to	to	ADP
spir-9088	36	18	online	online	ADJ
spir-9088	36	19	culture	culture	NOUN
spir-9088	36	20	,	,	PUNCT
spir-9088	36	21	the	the	DET
spir-9088	36	22	advertiser	advertiser	NOUN
spir-9088	36	23	has	have	VERB
spir-9088	36	24	very	very	ADV
spir-9088	36	25	little	little	ADJ
spir-9088	36	26	control	control	NOUN
spir-9088	36	27	over	over	ADP
spir-9088	36	28	what	what	PRON
spir-9088	36	29	statements	statement	NOUN
spir-9088	36	30	have	have	AUX
spir-9088	36	31	been	be	AUX
spir-9088	36	32	made	make	VERB
spir-9088	36	33	.	.	PUNCT
spir-9088	37	1	classifying	classify	VERB
spir-9088	37	2	bloggers	blogger	NOUN
spir-9088	37	3	or	or	CCONJ
spir-9088	37	4	online	online	ADJ
spir-9088	37	5	content	content	NOUN
spir-9088	37	6	creators	creator	NOUN
spir-9088	37	7	as	as	ADP
spir-9088	37	8	an	an	DET
spir-9088	37	9	endorser	endorser	NOUN
spir-9088	37	10	propels	propel	VERB
spir-9088	37	11	them	they	PRON
spir-9088	37	12	from	from	ADP
spir-9088	37	13	private	private	ADJ
spir-9088	37	14	to	to	ADP
spir-9088	37	15	public	public	ADJ
spir-9088	37	16	;	;	PUNCT
spir-9088	37	17	the	the	DET
spir-9088	37	18	statements	statement	NOUN
spir-9088	37	19	they	they	PRON
spir-9088	37	20	make	make	VERB
spir-9088	37	21	are	be	AUX
spir-9088	37	22	held	hold	VERB
spir-9088	37	23	to	to	ADP
spir-9088	37	24	the	the	DET
spir-9088	37	25	same	same	ADJ
spir-9088	37	26	standard	standard	NOUN
spir-9088	37	27	as	as	ADP
spir-9088	37	28	the	the	DET
spir-9088	37	29	advertiser	advertiser	NOUN
spir-9088	37	30	.	.	PUNCT
spir-9088	38	1	here	here	ADV
spir-9088	38	2	again	again	ADV
spir-9088	38	3	,	,	PUNCT
spir-9088	38	4	ambiguities	ambiguity	NOUN
spir-9088	38	5	still	still	ADV
spir-9088	38	6	surround	surround	VERB
spir-9088	38	7	the	the	DET
spir-9088	38	8	issue	issue	NOUN
spir-9088	38	9	of	of	ADP
spir-9088	38	10	who	who	PRON
spir-9088	38	11	is	be	AUX
spir-9088	38	12	control	control	NOUN
spir-9088	38	13	of	of	ADP
spir-9088	38	14	the	the	DET
spir-9088	38	15	content	content	NOUN
spir-9088	38	16	and	and	CCONJ
spir-9088	38	17	who	who	PRON
spir-9088	38	18	is	be	AUX
spir-9088	38	19	ultimately	ultimately	ADV
spir-9088	38	20	held	hold	VERB
spir-9088	38	21	accountable	accountable	ADJ
spir-9088	38	22	.	.	PUNCT
spir-9088	39	1	implications	implication	VERB
spir-9088	39	2	the	the	DET
spir-9088	39	3	importance	importance	NOUN
spir-9088	39	4	of	of	ADP
spir-9088	39	5	this	this	DET
spir-9088	39	6	work	work	NOUN
spir-9088	39	7	stems	stem	VERB
spir-9088	39	8	from	from	ADP
spir-9088	39	9	continuing	continue	VERB
spir-9088	39	10	ambiguities	ambiguity	NOUN
spir-9088	39	11	in	in	ADP
spir-9088	39	12	the	the	DET
spir-9088	39	13	2009	2009	NUM
spir-9088	39	14	guides	guide	NOUN
spir-9088	39	15	.	.	PUNCT
spir-9088	40	1	the	the	DET
spir-9088	40	2	fact	fact	NOUN
spir-9088	40	3	that	that	SCONJ
spir-9088	40	4	the	the	DET
spir-9088	40	5	guides	guide	NOUN
spir-9088	40	6	were	be	AUX
spir-9088	40	7	somewhat	somewhat	ADV
spir-9088	40	8	vague	vague	ADJ
spir-9088	40	9	concerning	concern	VERB
spir-9088	40	10	the	the	DET
spir-9088	40	11	issues	issue	NOUN
spir-9088	40	12	described	describe	VERB
spir-9088	40	13	above	above	ADV
spir-9088	40	14	is	be	AUX
spir-9088	40	15	not	not	PART
spir-9088	40	16	inherently	inherently	ADV
spir-9088	40	17	a	a	DET
spir-9088	40	18	shortcoming	shortcoming	NOUN
spir-9088	40	19	of	of	ADP
spir-9088	40	20	the	the	DET
spir-9088	40	21	guides	guide	NOUN
spir-9088	40	22	themselves	themselves	PRON
spir-9088	40	23	.	.	PUNCT
spir-9088	41	1	as	as	SCONJ
spir-9088	41	2	the	the	DET
spir-9088	41	3	ftc	ftc	PROPN
spir-9088	41	4	investigated	investigate	VERB
spir-9088	41	5	claims	claim	NOUN
spir-9088	41	6	surrounding	surround	VERB
spir-9088	41	7	online	online	ADJ
spir-9088	41	8	endorsement	endorsement	NOUN
spir-9088	41	9	,	,	PUNCT
spir-9088	41	10	the	the	DET
spir-9088	41	11	guides	guide	NOUN
spir-9088	41	12	should	should	AUX
spir-9088	41	13	have	have	AUX
spir-9088	41	14	become	become	VERB
spir-9088	41	15	clearer	clear	ADJ
spir-9088	41	16	by	by	ADP
spir-9088	41	17	evaluating	evaluate	VERB
spir-9088	41	18	the	the	DET
spir-9088	41	19	rulings	ruling	NOUN
spir-9088	41	20	and	and	CCONJ
spir-9088	41	21	sanctions	sanction	NOUN
spir-9088	41	22	placed	place	VERB
spir-9088	41	23	on	on	ADP
spir-9088	41	24	the	the	DET
spir-9088	41	25	specific	specific	ADJ
spir-9088	41	26	cases	case	NOUN
spir-9088	41	27	or	or	CCONJ
spir-9088	41	28	compliances	compliance	NOUN
spir-9088	41	29	.	.	PUNCT
spir-9088	42	1	however	however	ADV
spir-9088	42	2	,	,	PUNCT
spir-9088	42	3	this	this	DET
spir-9088	42	4	study	study	NOUN
spir-9088	42	5	finds	find	VERB
spir-9088	42	6	many	many	ADJ
spir-9088	42	7	of	of	ADP
spir-9088	42	8	the	the	DET
spir-9088	42	9	ambiguities	ambiguity	NOUN
spir-9088	42	10	that	that	PRON
spir-9088	42	11	were	be	AUX
spir-9088	42	12	originally	originally	ADV
spir-9088	42	13	questioned	question	VERB
spir-9088	42	14	in	in	ADP
spir-9088	42	15	2009	2009	NUM
spir-9088	42	16	still	still	ADV
spir-9088	42	17	persist	persist	VERB
spir-9088	42	18	.	.	PUNCT
spir-9088	43	1	this	this	PRON
spir-9088	43	2	means	mean	VERB
spir-9088	43	3	,	,	PUNCT
spir-9088	43	4	although	although	SCONJ
spir-9088	43	5	the	the	DET
spir-9088	43	6	guides	guide	NOUN
spir-9088	43	7	themselves	themselves	PRON
spir-9088	43	8	are	be	AUX
spir-9088	43	9	not	not	PART
spir-9088	43	10	“	"	PUNCT
spir-9088	43	11	rules	rule	NOUN
spir-9088	43	12	”	"	PUNCT
spir-9088	43	13	in	in	ADP
spir-9088	43	14	the	the	DET
spir-9088	43	15	sense	sense	NOUN
spir-9088	43	16	that	that	SCONJ
spir-9088	43	17	there	there	PRON
spir-9088	43	18	is	be	VERB
spir-9088	43	19	no	no	DET
spir-9088	43	20	automatic	automatic	ADJ
spir-9088	43	21	fine	fine	NOUN
spir-9088	43	22	for	for	ADP
spir-9088	43	23	violation	violation	NOUN
spir-9088	43	24	(	(	PUNCT
spir-9088	43	25	digital	digital	ADJ
spir-9088	43	26	media	medium	NOUN
spir-9088	43	27	law	law	NOUN
spir-9088	43	28	project	project	NOUN
spir-9088	43	29	,	,	PUNCT
spir-9088	43	30	2010	2010	NUM
spir-9088	43	31	)	)	PUNCT
spir-9088	43	32	,	,	PUNCT
spir-9088	43	33	the	the	DET
spir-9088	43	34	ambiguities	ambiguity	NOUN
spir-9088	43	35	may	may	AUX
spir-9088	43	36	continue	continue	VERB
spir-9088	43	37	to	to	PART
spir-9088	43	38	have	have	VERB
spir-9088	43	39	a	a	DET
spir-9088	43	40	negative	negative	ADJ
spir-9088	43	41	impact	impact	NOUN
spir-9088	43	42	on	on	ADP
spir-9088	43	43	advertising	advertising	NOUN
spir-9088	43	44	practices	practice	NOUN
spir-9088	43	45	and	and	CCONJ
spir-9088	43	46	online	online	ADJ
spir-9088	43	47	consumers	consumer	NOUN
spir-9088	43	48	.	.	PUNCT
spir-9088	44	1	this	this	DET
spir-9088	44	2	study	study	NOUN
spir-9088	44	3	contributes	contribute	VERB
spir-9088	44	4	to	to	ADP
spir-9088	44	5	the	the	DET
spir-9088	44	6	field	field	NOUN
spir-9088	44	7	of	of	ADP
spir-9088	44	8	internet	internet	NOUN
spir-9088	44	9	research	research	NOUN
spir-9088	44	10	by	by	ADP
spir-9088	44	11	providing	provide	VERB
spir-9088	44	12	a	a	DET
spir-9088	44	13	deeper	deep	ADJ
spir-9088	44	14	understanding	understanding	NOUN
spir-9088	44	15	of	of	ADP
spir-9088	44	16	the	the	DET
spir-9088	44	17	legal	legal	ADJ
spir-9088	44	18	stipulations	stipulation	NOUN
spir-9088	44	19	placed	place	VERB
spir-9088	44	20	on	on	ADP
spir-9088	44	21	both	both	DET
spir-9088	44	22	advertisers	advertiser	NOUN
spir-9088	44	23	and	and	CCONJ
spir-9088	44	24	endorsers	endorser	NOUN
spir-9088	44	25	and	and	CCONJ
spir-9088	44	26	their	their	PRON
spir-9088	44	27	current	current	ADJ
spir-9088	44	28	trends	trend	NOUN
spir-9088	44	29	.	.	PUNCT
spir-9088	45	1	the	the	DET
spir-9088	45	2	study	study	NOUN
spir-9088	45	3	also	also	ADV
spir-9088	45	4	sheds	shed	VERB
spir-9088	45	5	selected	select	VERB
spir-9088	45	6	papers	paper	NOUN
spir-9088	45	7	of	of	ADP
spir-9088	45	8	internet	internet	NOUN
spir-9088	45	9	research	research	NOUN
spir-9088	45	10	14.0	14.0	NUM
spir-9088	45	11	,	,	PUNCT
spir-9088	45	12	2013	2013	NUM
spir-9088	45	13	:	:	PUNCT
spir-9088	45	14	denver	denver	PROPN
spir-9088	45	15	,	,	PUNCT
spir-9088	45	16	usa	usa	PROPN
spir-9088	45	17	3	3	NUM
spir-9088	45	18	additional	additional	ADJ
spir-9088	45	19	light	light	NOUN
spir-9088	45	20	on	on	ADP
spir-9088	45	21	the	the	DET
spir-9088	45	22	concept	concept	NOUN
spir-9088	45	23	of	of	ADP
spir-9088	45	24	control	control	NOUN
spir-9088	45	25	in	in	ADP
spir-9088	45	26	online	online	ADJ
spir-9088	45	27	speech	speech	NOUN
spir-9088	45	28	regulation	regulation	NOUN
spir-9088	45	29	by	by	ADP
spir-9088	45	30	exploring	explore	VERB
spir-9088	45	31	the	the	DET
spir-9088	45	32	interplay	interplay	NOUN
spir-9088	45	33	between	between	ADP
spir-9088	45	34	the	the	DET
spir-9088	45	35	social	social	ADJ
spir-9088	45	36	practices	practice	NOUN
spir-9088	45	37	of	of	ADP
spir-9088	45	38	online	online	ADJ
spir-9088	45	39	speech	speech	NOUN
spir-9088	45	40	and	and	CCONJ
spir-9088	45	41	the	the	DET
spir-9088	45	42	government	government	NOUN
spir-9088	45	43	attempt	attempt	NOUN
spir-9088	45	44	to	to	PART
spir-9088	45	45	regulate	regulate	VERB
spir-9088	45	46	them	they	PRON
spir-9088	45	47	.	.	PUNCT
spir-9088	46	1	acknowledgments	acknowledgment	NOUN
spir-9088	46	2	a	a	DET
spir-9088	46	3	special	special	ADJ
spir-9088	46	4	thank	thank	NOUN
spir-9088	46	5	you	you	PRON
spir-9088	46	6	and	and	CCONJ
spir-9088	46	7	debt	debt	NOUN
spir-9088	46	8	of	of	ADP
spir-9088	46	9	gratitude	gratitude	NOUN
spir-9088	46	10	is	be	AUX
spir-9088	46	11	owed	owe	VERB
spir-9088	46	12	to	to	ADP
spir-9088	46	13	dr	dr	PROPN
spir-9088	46	14	.	.	PROPN
spir-9088	46	15	minjeong	minjeong	PROPN
spir-9088	46	16	kim	kim	PROPN
spir-9088	46	17	of	of	ADP
spir-9088	46	18	colorado	colorado	PROPN
spir-9088	46	19	state	state	PROPN
spir-9088	46	20	university	university	PROPN
spir-9088	46	21	.	.	PUNCT
spir-9088	47	1	it	it	PRON
spir-9088	47	2	was	be	AUX
spir-9088	47	3	with	with	ADP
spir-9088	47	4	her	her	PRON
spir-9088	47	5	encouragement	encouragement	NOUN
spir-9088	47	6	and	and	CCONJ
spir-9088	47	7	guidance	guidance	NOUN
spir-9088	47	8	that	that	SCONJ
spir-9088	47	9	this	this	DET
spir-9088	47	10	research	research	NOUN
spir-9088	47	11	was	be	AUX
spir-9088	47	12	possible	possible	ADJ
spir-9088	47	13	.	.	PUNCT
spir-9088	48	1	references	reference	NOUN
spir-9088	48	2	lessig	lessig	PROPN
spir-9088	48	3	,	,	PUNCT
spir-9088	48	4	l.	l.	PROPN
spir-9088	48	5	(	(	PUNCT
spir-9088	48	6	2008	2008	NUM
spir-9088	48	7	)	)	PUNCT
spir-9088	48	8	.	.	PUNCT
spir-9088	49	1	remix	remix	NOUN
spir-9088	49	2	,	,	PUNCT
spir-9088	49	3	making	make	VERB
spir-9088	49	4	art	art	NOUN
spir-9088	49	5	and	and	CCONJ
spir-9088	49	6	commerce	commerce	NOUN
spir-9088	49	7	thrive	thrive	VERB
spir-9088	49	8	in	in	ADP
spir-9088	49	9	the	the	DET
spir-9088	49	10	hybrid	hybrid	ADJ
spir-9088	49	11	economy	economy	NOUN
spir-9088	49	12	.	.	PUNCT
spir-9088	50	1	(	(	PUNCT
spir-9088	50	2	pp	pp	ADJ
spir-9088	50	3	.	.	PUNCT
spir-9088	51	1	60	60	NUM
spir-9088	51	2	-	-	SYM
spir-9088	51	3	63	63	NUM
spir-9088	51	4	)	)	PUNCT
spir-9088	51	5	.	.	PUNCT
spir-9088	52	1	new	new	PROPN
spir-9088	52	2	york	york	PROPN
spir-9088	52	3	:	:	PUNCT
spir-9088	52	4	penguin	penguin	NOUN
spir-9088	52	5	press	press	PROPN
spir-9088	52	6	.	.	PUNCT
spir-9088	53	1	digital	digital	ADJ
spir-9088	53	2	media	medium	NOUN
spir-9088	53	3	law	law	NOUN
spir-9088	53	4	project	project	NOUN
spir-9088	53	5	.	.	PUNCT
spir-9088	54	1	(	(	PUNCT
spir-9088	54	2	2010	2010	NUM
spir-9088	54	3	,	,	PUNCT
spir-9088	54	4	april	april	PROPN
spir-9088	54	5	29	29	NUM
spir-9088	54	6	)	)	PUNCT
spir-9088	54	7	.	.	PUNCT
spir-9088	55	1	publishing	publish	VERB
spir-9088	55	2	product	product	NOUN
spir-9088	55	3	or	or	CCONJ
spir-9088	55	4	service	service	NOUN
spir-9088	55	5	endorsements	endorsement	NOUN
spir-9088	55	6	.	.	PUNCT
spir-9088	56	1	retrieved	retrieve	VERB
spir-9088	56	2	from	from	ADP
spir-9088	56	3	http://www.dmlp.org/search/node/publishing	http://www.dmlp.org/search/node/publishe	VERB
spir-9088	56	4	product	product	NOUN
spir-9088	56	5	or	or	CCONJ
spir-9088	56	6	service	service	NOUN
spir-9088	56	7	endorsements	endorsement	NOUN
spir-9088	56	8	federal	federal	PROPN
spir-9088	56	9	trade	trade	PROPN
spir-9088	56	10	commission	commission	PROPN
spir-9088	56	11	.	.	PUNCT
spir-9088	57	1	(	(	PUNCT
spir-9088	57	2	2010	2010	NUM
spir-9088	57	3	,	,	PUNCT
spir-9088	57	4	june	june	PROPN
spir-9088	57	5	)	)	PUNCT
spir-9088	57	6	.	.	PUNCT
spir-9088	58	1	the	the	DET
spir-9088	58	2	ftc	ftc	PROPN
spir-9088	58	3	's	's	PART
spir-9088	58	4	revised	revise	VERB
spir-9088	58	5	endorsement	endorsement	NOUN
spir-9088	58	6	guides	guide	NOUN
spir-9088	58	7	:	:	PUNCT
spir-9088	58	8	what	what	PRON
spir-9088	58	9	people	people	NOUN
spir-9088	58	10	are	be	AUX
spir-9088	58	11	asking	ask	VERB
spir-9088	58	12	.	.	PUNCT
spir-9088	59	1	retrieved	retrieve	VERB
spir-9088	59	2	from	from	ADP
spir-9088	59	3	http://business.ftc.gov/documents/bus71-ftcs-revised-endorsement-guideswhat-peopleare-asking	http://business.ftc.gov/documents/bus71-ftcs-revised-endorsement-guideswhat-peopleare-asking	PROPN
spir-9088	59	4	cross	cross	PROPN
spir-9088	59	5	,	,	PUNCT
spir-9088	59	6	l.	l.	PROPN
spir-9088	59	7	b.	b.	PROPN
spir-9088	59	8	(	(	PUNCT
spir-9088	59	9	2010	2010	NUM
spir-9088	59	10	)	)	PUNCT
spir-9088	59	11	.	.	PUNCT
spir-9088	60	1	"	"	PUNCT
spir-9088	60	2	results	result	NOUN
spir-9088	60	3	not	not	PART
spir-9088	60	4	typical	typical	ADJ
spir-9088	60	5	"	"	PUNCT
spir-9088	60	6	:	:	PUNCT
spir-9088	60	7	the	the	DET
spir-9088	60	8	impact	impact	NOUN
spir-9088	60	9	of	of	ADP
spir-9088	60	10	the	the	DET
spir-9088	60	11	federal	federal	PROPN
spir-9088	60	12	trade	trade	PROPN
spir-9088	60	13	commission	commission	PROPN
spir-9088	60	14	's	's	PART
spir-9088	60	15	new	new	ADJ
spir-9088	60	16	guidelines	guideline	NOUN
spir-9088	60	17	for	for	ADP
spir-9088	60	18	endorsements	endorsement	NOUN
spir-9088	60	19	and	and	CCONJ
spir-9088	60	20	testimonials	testimonial	NOUN
spir-9088	60	21	.	.	PUNCT
spir-9088	60	22	.	.	PUNCT
spir-9088	61	1	whittier	whittier	PROPN
spir-9088	61	2	law	law	PROPN
spir-9088	61	3	review	review	PROPN
spir-9088	61	4	,	,	PUNCT
spir-9088	61	5	32(1	32(1	NUM
spir-9088	61	6	)	)	PUNCT
spir-9088	61	7	,	,	PUNCT
spir-9088	61	8	federal	federal	PROPN
spir-9088	61	9	trade	trade	PROPN
spir-9088	61	10	commission	commission	PROPN
spir-9088	61	11	.	.	PUNCT
spir-9088	62	1	(	(	PUNCT
spir-9088	62	2	2010	2010	NUM
spir-9088	62	3	-	-	SYM
spir-9088	62	4	2013	2013	NUM
spir-9088	62	5	)	)	PUNCT
spir-9088	62	6	.	.	PUNCT
spir-9088	63	1	commission	commission	PROPN
spir-9088	63	2	actions	action	NOUN
spir-9088	63	3	.	.	PUNCT
spir-9088	64	1	retrieved	retrieve	VERB
spir-9088	64	2	from	from	ADP
spir-9088	64	3	http://www.ftc.gov/os/actions.shtm	http://www.ftc.gov/os/actions.shtm	PROPN
spir-9088	64	4	license	license	NOUN
spir-9088	64	5	this	this	DET
spir-9088	64	6	article	article	NOUN
spir-9088	64	7	is	be	AUX
spir-9088	64	8	©	©	PROPN
spir-9088	64	9	2013	2013	NUM
spir-9088	64	10	authors	author	NOUN
spir-9088	64	11	,	,	PUNCT
spir-9088	64	12	and	and	CCONJ
spir-9088	64	13	licensed	license	VERB
spir-9088	64	14	under	under	ADP
spir-9088	64	15	cc	cc	PROPN
spir-9088	64	16	3.01	3.01	NUM