1(2)2016+.pdf Deixis in Polite Interaction Linguistic interaction is necessarily social interaction.It has been repeatedly proved empirically that language as the major means of human communication fulfills many different goals. We communicate factual information, ideas, as well as beliefs, emotions and attitudes or any other socially meaningful content in our everyday interaction. We construct, establish and maintain social relationship within various social contexts by performing speech activities and employing appropriate language means to ensure harmonious interpersonal relations and cooperation. One important socio-cultural aspect which speakers may convey is that of politeness, which can be expressed using various linguistic as well as nonlinguistic strategies. Every culture has developed various linguistic means to mark the politeness intentions of the speaker. Moreover, every culture has its own understanding of what constitutes “polite” and socially “appropriate” linguistic behaviour. The latter is determined by culture-specific values and is supposed to be shared by all members of the community. It is universally recognized that the language of politeness cannot be dissociated from the social relationship between the speaker and the hearer. And from this point of view deixis understood as a linkage between the utterance and its spacio-temporal and personal context plays a crucial role in politeness as a language category. In this paper the concept of politeness will be dealt with with reference to the deictic means of expressing various degrees of politeness. Although there is a comprehensive literature on politeness, little work has been done to reveal the interrelation between these two linguistic categories. For an adequate observation of the relationship between deixis and politeness, one should first clarify the fundamental notion of politeness and that of deixis. Linguistic politeness as a field of study has always attracted attention among researchers of different schools, perhaps because of its almost universal relevance to the activities of everyday life. The politeness principle plays an essential role in a social interaction where basically the speaker and the hearer (addressee) are involved. In the utterance conveying politeness, the speaker’s attitude towards the social context of the interaction is reflected. It covers “the speaker’s relationship with and sensitivity toward the hearer, the importance of the information to be conveyed, the formality of the situation, and the effect the speaker wishes to achieve via utterance” (Koike, 1989: 189). 36 Armenian Folia Anglistika Linguistics Yelena Yerznkyan