1(2)2016+.pdf Reading Artistic Prose through Colour Terms (“The Great Gatsby” by F.Scott Fitzgerald) The question of colour terms and their functioning inEnglish literature has long been the center of scholarly attention, and especially in the last few decades colour terms have been studied in terms of their lexical, phraseological and linguocultural values. The present article focuses on the significance of colour terms as all-important ‘elements’ of philological reading, something the study of which might make the process of reading an enjoyable and rewarding one. We proceed from the assumption that the philologically oriented reader should penetrate into the author’s artistic design as deeply as possible and in doing so create visual images of his own provided every aspect of the linguistic expression that the text can offer is taken into account. In this respect the use of colour terms proves especially important since it can be viewed as one of the basic means of encoding the author’s purport in the text. As the previous research shows1, whenever an author introduces a colour term into his or her text, it is always done for a particular purpose. Our analysis is based on the text of The Great Gatsby by F.Scott Fitzgerald, the well-known American author of the Jazz Age. In the novel colour seems to play an increasingly important role. It introduces ‘polyphony’ in the text - the polyphony of colour and meaning which almost acquires a symbolic significance. Of special interest here is the beginning of the novel, where the writer introduces Daisy, his main heroine, to the reader, as if setting her in a painting of an interior, dressed all in white: The windows were ajar and gleaming white against the fresh grass outside that seemed to grow a little way into the house. A breeze blew through the room, blew curtains in at one end and out at the other like pale flags, twisting them up toward the frosted wedding-cake of the ceiling, and then rippled over the wine-coloured rug, making a shadow on it, as wind does on the sea. The only completely stationary object in the room was an enormous couch on which two young women were buoyed up as though upon an anchored balloon. 68 Armenian Folia Anglistika Linguistics Irina Maguidova Natalia Decheva