id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
artivate-76	Bissonnette, Joëlle; Arcand, Sébastien	Music Entrepreneurs in a Linguistic Minority Context: Effectuation as Adaptation to the Paradoxes of Digital Technologies	2018	20	.pdf	application/pdf	11209	530	45	Using an abductive approach, we suggest that the attitudes and practices implemented by music entrepreneurs in these societies can be interpreted according to the four principles of the effectuation theory (Sarasvathy, 2001): 1) by predetermining affordable losses; 2) by harnessing contingencies rather than avoiding them; 3) by relying on strategic alliances rather than competition; and 4) by drawing on the means rather than the ends, these entrepreneurs are able to take advantage of the possibilities offered by digital technologies while mitigating the threats. We then suggest that effectuation theory (Sarasvathy, 2001) provides the means to understand the practices implemented by music entrepreneurs in specific contexts to adapt to the paradoxes brought about by digital technologies.	cache/artivate-76.pdf	txt/artivate-76.txt