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Artivate: A Journal of Entrepreneurship in the Arts  Volume 2, Issue 3 
http://artivate.org  pp. 1-2 
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Copyright © 2013, Pave Program in Arts Entrepreneurship     
 
 

EDITOR’S INTRODUCTION 
Linda Essig, Arizona State University 
Gary Beckman, North Carolina State University 
 

Introduction 
 This issue of Artivate: A Journal of Entrepreneurship in the Arts, while long in coming, 
represents a new stage in the development of the journal and, by extension, the field of arts 
entrepreneurship.  In Volume 2, Issue 3, Artivate expands its reach across the Atlantic with the 
inclusion of an article by Johan Kolsteeg on the discourse surrounding cultural entrepreneurship 
in Utrecht, the Netherlands.  In “Situated Cultural Entrepreneurship,” Kolsteeg describes both 
the national and local contexts for entrepreneurial activity by cultural organizations and posits a 
framework for understanding the relationship between cultural entrepreneurship and politics. 
 In “Culture Coin: A Commons-based, Complementary Currency for the Arts and Its 
Impact on Scarcity, Virtue, Ethics, and the Imagination,” Vijay Mathew and Polly Carl take on 
the US arts ecosystem’s challenges to individual artist and arts organizations’ viability. They 
boldly offer a remedy in the form of “Culture Coin.”  The “complementary currency” they 
propose is both an entrepreneurial endeavor in itself and supportive of the independent 
entrepreneurial activity of artists, specifically theatre artists working in the nonprofit sector.  
 Jason White turns our attention back to the state of arts entrepreneurship education in the 
academy.  His analysis of Strategic Arts Alumni Project (SNAAP) data and arts program 
accreditation standards reveals barriers to the development of more robust arts entrepreneurship 
curricula. Artivate’s co-editors wholeheartedly support his assertion that arts entrepreneurship 
education is “essential” to a professional arts degree, an assertion echoed at a recent convening 
of arts entrepreneurship educators. White’s article also provides us with the opportunity to fulfill 
our goal of publishing the work of first-time authors.  
 Finally, Artivate expands its scope in this issue to include book reviews. Stephani 
Etheridge Woodson reviews arts activist and entrepreneur Arlene Goldbard’s newest book, The 
Culture of Possibility.  Future issues will include reviews of Lynn Book and David Phillip’s 
Creativity and Entrepreneurship (Edward Elgar Press) and Michael Rushton’s edited collection 
on New Growth Theory, Creative Communities: Art Works in Economic Development 
(Brookings Institution). 
 

Submissions 
 Artivate reviews submissions on a revolving basis at the end of each month, leading to 
publication twice per year. The first journal to focus on the emergent field of arts 
entrepreneurship, Artivate seeks works of original scholarship in the following areas: 
entrepreneurship theory as applied to the arts; arts entrepreneurship education; arts management; 
arts and creative industries; public policy and the arts; the arts in community and economic 
development; nonprofit leadership; social entrepreneurship in or using the arts; evaluation and 
assessment in and of the field; public practice in the arts. The editors are particularly interested in 
articles that actively link theory with practice in ways that will be of interest and impact to the 
broad cross-section of Artivate’s readership. Self-reflective studies from arts entrepreneurs and 
empirical research from scholars are equally welcome. 
 
 Artivate is a peer-reviewed online publication for an academic and practitioner audience.  
Editorial board members are affiliated with universities, foundations, and arts services 



Essig and Beckman            Editors’ Introduction 
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Artivate 2 (3)   

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organizations on three continents. For more information, please see the “For Authors” page.   
Inquiries to artivate.org@gmail.com. 


