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VOL. 10, NO. 2 
FALL 2021 

 

Editors’ Introduction 

Neville Vakhariai 
Drexel University 

Paul Bonin-Rodriguez 
University of Texas at Austin 

Welcome to Artivate: A Journal of Entrepreneurship in the Arts .. In this issue, we’re pleased 
to publish a broad range of articles that exemplify the breadth and depth of our growing field. 
No longer a nascent, specialized subject, arts entrepreneurship is maturing into a scholarly field 
of inquiry that examines the multitude of intersections between arts, artists, enterprise, and 
society. 

The articles in this issue investigate arts entrepreneurship through such diverse 
perspectives as community development, arts incubators, entrepreneurship theory, and policy 
frameworks. In “The Network Effect of Arts Incubators,” Stan Renard and Gianluca Zanella 
propose a new metric that can estimate the effectiveness of training programs of arts incubators 
based on the geospatial distribution of their participants. Alistair Campbell and Helen Rusak 
study the construct of entrepreneurial orientation of arts managers in Australia in their article, 
“Entrepreneurial Orientation among Arts Managers in Western Australia,” finding that these 
managers prefer collaboration over the competitive aggressiveness common in other industries. 
In “Universities as Arts and Cultural Anchors,” Amanda Ashley and Leslie Durham identify a 
changing role for universities; no longer just traditional anchor institutions, they serve as 
catalysts for creative entrepreneurship and innovation. Shoshanah Goldberg-Miller and Rachel 
Skaggs interrogate the true policy value of creative economy reports that many regions 
commonly produce. Using a case study approach to a small arts enterprise, Jonathan Gangi’s 
“Effectual Entrepreneurship in the Arts: The Story of Austin Classical Guitar,” delves into how 
the pivotal concept known as effectual entrepreneurship created a sustainable and successful 
organization. 

This issue also features reviews of two timely books, both reviewed by Jonathan Kuuskoski. 
William Deresiewicz’ book, The Death of the Artist: How Creators Are Struggling to Survive in 
the Age of Billionaires and Big Tech, provides a sobering view of cultural production and late-



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stage capitalism, while Sally Anne Gross and George Musgrave's Can Music Make You Sick? 
Measuring the Price of Musical Ambition explores the harmful mental health issues experienced 
by music professionals seeking to build their careers. Both books are cautionary tales but 
provide valuable insights into how artist entrepreneurs can navigate contemporary challenges. 

As Artivate’s reach and impact continue to grow, we are currently accepting submissions 
on a rolling basis. We continue to seek peer reviewers who can provide the expertise, insights, 
and knowledge that will strengthen our work and benefit our field; we are also always seeing 
additional book reviewers. We encourage you to reach out and get involved. 

 
 
 

Issue cover image: Damir Mijailovic, Pexels 


