


































Microsoft Word - Webb Artivate winter 2014.docx


Artivate: A Journal of Entrepreneurship in the Arts  Volume 3, Issue 1 
http://artivate.org  pp. 35-48 
______________________________________________________________________________________________________________________ 

_____________________________________________________________________________________________________________________ 
Copyright © 2013, the author     
 
 

PLACEMAKING AND SOCIAL EQUITY: EXPANDING THE FRAMEWORK OF 
CREATIVE PLACEMAKING 
Debra Webb, Seattle University 
 

Abstract 
 Artists play a seminal role in advancing humanity through place-based creative initiatives 
that change not only the aesthetics of place, but also the aesthetics of belonging. Creative 
placemaking initiatives should provide authentic opportunities for community members to 
express their relationship with their physical and social environment. Current models of creative 
placemaking are tethered to the built environment and urban revitalization. An expanded model 
of creative placemaking is needed to address the complexities of today’s urban neighborhoods, a 
new model that develops places of belonging for the collective good; measures empowerment, 
cultural stewardship and community attachment as indicators of success; and is committed to 
addressing the root causes of social inequity through artist-led civic engagement activities.  
Artists develop arts-based initiatives that fully engage and empower a community’s capacity to 
self-express their distinct cultural identity through place. Artists equipped with nimble 
entrepreneurial skills who are guided by a spirit of authentic collaboration can be significant 
change agents in their communities. Established and emerging creative practitioners will benefit 
from identifying cross-sector collaboration that expands the role of artistic life into civic life. 
 

 
Introduction 

 Creative placemaking that is rooted in social equity can foster aesthetics of belonging 
through place-based arts initiatives. Current models of creative placemaking are tethered to the 
built environment and urban revitalization. An expanded model of creative placemaking is 
needed to address the complexities of today’s urban neighborhoods, a new model that develops 
places of belonging for the collective good; measures empowerment, cultural stewardship and 
community attachment as indicators of success; and is committed to addressing the root causes 
of social inequity through artist-led civic engagement activities.  
Emerging themes within my scholarly inquiry are: 1) the principles and practice of creative 
placemaking; 2) the politics of belonging and dis-belonging; 3) placemaking in immigrant 
communities; and 4) the role of artists as placemakers.  My research coalesced from reviews of 
extant literature, informal fieldwork, interviews, and case study analysis of more than ten artist-
led projects that explore housing, displacement and cultural identity as themes of engagement. 
Theoretical insights have emerged from close observation and analysis of artists of color 
practicing expansive creative placemaking. The artist-led projects I investigated are unique in 
their practitioner, mission, partners, and geography, but all have authentic community 
collaboration and a deep commitment to social change through the arts. 
 A key finding in my research is that the practice of creative placemaking has generated 
vocal skepticism. Several highly respected cultural leaders argue that placemaking initiatives that 
are tethered to the built environment and urban renewal are shortsighted and suffocating for 
today’s complex social, political and economic landscapes. Creative placemaking initiatives 
should be intentional and purposeful, preserving and advancing the existing communities 
pluralistic identity and aspirations. 
 I recommend that visionary artists develop arts-based initiatives that fully engage and 
empower a community’s capacity to self-express their distinct cultural identity through place. 



Webb            Placemaking and Social Equity 
______________________________________________________________________________________________________________________ 

 
_____________________________________________________________________________________________________________________
Artivate 3 (1)   

36 

Artists equipped with nimble entrepreneurial skills who are guided by a spirit of authentic 
collaboration can be significant change agents in their communities. Established and emerging 
creative practitioners will benefit from identifying cross-sector collaboration that expands the 
role of artistic life into civic life.  

 
Creative Placemaking 

 Ann Markusen and Anne Gadwa (2010) define creative placemaking as “partnerships 
with the public, private, non-profit, and community sectors to strategically shape the economic, 
physical and social characteristics of a place around arts and cultural activities. Creative 
placemaking animates public and private spaces, rejuvenates structures and streetscapes, 
improves local business viability and public safety, and brings diverse people together to 
celebrate, inspire, and be inspired.” (p.3). 
 When Rocco Landesman arrived at the National Endowment for the Arts as its new chair 
in 2009, he observed what was happening all across the country. From the Little Haiti 
neighborhood in Miami, Florida, to the cultural district that sprang up around the Museum of 
Glass in Tacoma, Washington cities and towns were using the arts to help shape their social, 
physical, and economic characters. Like any good producer, Landesman realized that we could 
not create a community of practice without a name for our shared endeavor, and so the phrase 
“creative placemaking” was introduced into our national lexicon (Schupbach, 2012). 
 Landesman launched “Our Town” the federal government’s signature investment in 
creative placemaking and ArtPlace, an independent consortium of philanthropic and corporate 
investors who grant twenty-six million dollars annually to creative placemaking projects across 
America. Landesman traveled the country reframing the way we position arts and culture in our 
communities. He wanted to create an entirely new conversation that was based not on what the 
arts needed, but on what they bring to the table. Landesman explained his creative vision in an 
interview with Ann McQueen for Grantmakers in the Arts (McQueen, 2013) in which he said, 
“The entire impulse behind the creative placemaking conversation was to be explicit about the 
ways that the arts change the social, physical, and economic characters of places.” (p. 13). 
 
Theory and Practice 
 The goal of creative placemaking is to advance humanity through artistic initiatives that 
build healthy, strong communities. Creative placemaking is a movement of artists and designers, 
cultural groups and arts organizations that get out of their silos and into their neighborhoods. It is 
about cross-sector partnerships that leverage the power of art to transform and advance our 
neighborhoods, initiated by an entrepreneur or entrepreneurial team (see Markusen and Gadwa, 
2010). 
 Influential research defined a framework for cultural practitioners to envision, partner and 
implement placemaking initiatives that would contribute to the economic growth and livability of 
their communities. The creative city vision (Markusen, 2006) was intended to serve livability, 
diversity, and economic development goals. It addressed safety, aesthetic, expressive, and 
environmental concerns of people who live, work, and visit. Resident artists, often traversing the 
neighborhood at all hours, make the streets livelier and safer, as do patrons of cultural venues 
and well-designed streetscapes (Markusen and Gadwa, 2010 p.15) . 
  Markusen and Gadwa identify six components of successful placemaking strategies:  

1. Each effort starts with an entrepreneurial initiator - often an artist.  
2. Demonstrates a commitment to place and its distinctive character.   



Webb            Placemaking and Social Equity 
______________________________________________________________________________________________________________________ 

 
_____________________________________________________________________________________________________________________
Artivate 3 (1)   

37 

3. Mobilizes public will, both in local government and the citizenry. 
4. Attracts private sector support, from cultural industries or developers. 
5. Wins the active participation of arts and cultural leaders. 
6. Succeeds in building partnerships across sectors, missions and levels of 
government. (p.26) 

 
Outcomes and Indicators 
 In October 2012, ArtPlace published their “Vibrancy Indicators,” metrics for program 
evaluation that attempt to measure placemaking outcomes. The indicators are divided into three 
broad categories: people, activity and value. For the initial iteration of the indicators, ArtPlace 
developed both the “people” and “activity” families of indicators. They are currently gathering 
data on appropriate value indicators.  
 By late 2012, Markusen, and other outspoken cultural leaders and scholars, expanded the 
national dialogue on the practice and purpose of creative placemaking. They argued that a new 
framework for creative placemaking is needed that transcends economic growth to value social 
equity and belonging through place. Ann Markusen offered a revised definition of creative 
placemaking in a keynote presentation “Placemaking & Belonging: A National Conversation” 
sponsored by the National Alliance for Media Arts and Culture (Markusen,2013). She 
acknowledged that placemaking has immense potential to create belonging, address challenging 
social issues and connect people to each other and strengthen their communities. Markusen 
affirmed that the intrinsic values of the arts are to inspire, entertain, deliver beauty, critique 
social issues, communicate our rich differences and make us think in new ways. She noted that 
successful creative placemaking does not judge itself by higher property values and livelier 
streets; it seeks to build community and a better world with arts and culture at its core. 
 Jeo Soule and Kimberley Hodgson from the American Planning Association Research 
Center offer three key points to consider when creating meaningful place in their white paper 
“Community Character: How Arts and Cultural Strategies Create, Reinforce, and Enhance Sense 
of Place” (Soule, Hodgson, and Beavers, 2011). They suggest that to develop a strong sense of 
place we must: 1) understand community character by articulating the historic, cultural, 
economic, and cultural context of the community; 2) locally implement the framework; and 3) 
include robust arts and cultural programming (p.2). This is an example of insightful cultural 
leaders expanding the conversation of placemaking to include social equity, cultural inclusion 
and people, not just place at the core of the movement.  
 
The Politics of Belonging and Dis-belonging 
 Roberto Bedoya, Executive Director of Tucson Pima Arts Council asserts that “There is a 
lack of insight in creative placemaking discourse and practice that does not acknowledge nor 
address the politics of belonging and dis-belonging that operate in civic society.” He continues, 
“Before you have places of belonging, you must first feel like you belong. Before you have a 
vibrant street, you need to understand the social dynamics on the street” (2012, p.1). 
 Bedoya challenges creative placemaking initiatives that are ingrained in a construct of 
placemaking that is generated by dominant white ideology. He asserts that the NEA and ArtPlace 
are tethered to a meaning of place that is manifested in the built environment. Artist live/work 
spaces, cultural districts, and spatial landscapes that are rooted in the disciplines of economic 
development and urban planning are entrenched in urban planning initiatives from the 1960s.  
They sought to eliminate urban blight, but in doing so destroyed many working class ethnic 



Webb            Placemaking and Social Equity 
______________________________________________________________________________________________________________________ 

 
_____________________________________________________________________________________________________________________
Artivate 3 (1)   

38 

communities. Bedoya argues that creative placemaking that is tied to the allure of speculation 
culture and its economic thinking of “build it and they will come” is suffocating, unethical, and 
supports a politics of dis-belonging employed to manufacture a “place.” (p.2). 
 I assert that highly skilled creative practitioners have the responsibility and capacity to 
examine institutional racism, social inequities and cultural intolerances through arts-based civic 
engagement initiatives. I am in full support of re-imagining and rebuilding our neighborhoods 
with ambitious and innovative vision. However, it is not enough to inject a vacant lot with quirky 
art happenings, or develop an artist live/work collective in an old, dank warehouse district. 
Before we can envision placemaking, we must first acknowledge our legacy of place-taking and 
seek to establish places of connection, social equity and economic opportunity for everyone.  
 I had the privilege of interviewing Mr. Bedoya while attending the 2013 Pave Biennial 
Symposium at Arizona State University in Tempe, Arizona. I asked Bedoya what role race and 
social equity have on place. He shared that he has witnessed a troubling tenor of creative 
placemaking discourse, which is an avoidance to address social and racial injustices at work in 
society. He argues that “race, class and poverty have everything to do with shaping place, and 
that we need to know our own legacy of colonization, displacement, encampment and the 
removal of entire ethnic groups before we can construct a healthy future.” I inquired, “What is a 
more just and equitable model for creative placemaking?” He proposed two key concepts that 
need to be in motion for placemakers to do good work. “First, the aesthetics of belonging and its 
ability to shape a community of aesthetics. That means creating an articulation of beauty that is 
not tied to objects and experiences, but beauty as it relates to community. The second concept 
that must be at work is cultural stewardship. It’s the idea of listening, looking and learning all the 
time with who you are, and who you are working with.” Bedoya’s insights remind us that art 
does not exist on its own, but is interlinked with our social and political systems. He fervently 
challenges the cultural sector to acknowledge and transform dominant ideologies of placemaking 
by expanding the canons of aesthetics. 
 Native American values on the aesthetics of belonging are holistic and offer wisdom for 
expansive discussions on arts-based initiatives. Pamela Kingfisher, a Native cultural consultant, 
offers her insights on aesthetics in “Diversity Is Knowledge: Cultural Assets from our Collective 
Medicine Bundle” (Kingfisher, 2013). She notes, “There is no word for art in our Native 
language. We see ‘living in beauty’ as inextricably intertwined with community building, 
spirituality and religion, land and natural resources, health, intergenerational learning, economic 
development, cultural continuity, and other important aspects of individual and community life. 
Art for art’s sake does not exist in our communities. Art is sovereignty - art is survival” (p. 38). 
 
Immigrant Communities and Placemaking 
 What is the role of placemaking in immigrant communities? How do immigrant 
communities create a sense of belonging in a new country? Dr. Pia Moriarity (2004) investigated 
the role of everyday people engaging in artistic practice through participatory arts. Moriarity 
found that the dominant reason for amateur arts groups in immigrant communities derives from a 
strong desire of parents to maintain the structure, values, and traditions of their families. 
Participatory community arts are one of the strongest channels that immigrants have for self-
assertion as authoritative adults, teachers of their children, and allies to their new friends and 
neighbors (p.6). Within Moriarity’s framework, creative placemaking has the potential to bond 
cultural identities and bridge a sense of belonging for immigrant communities in their new host 
community. For this paradigm shift in theory and practice to occur, the definition of place must 



Webb            Placemaking and Social Equity 
______________________________________________________________________________________________________________________ 

 
_____________________________________________________________________________________________________________________
Artivate 3 (1)   

39 

encompass much more than the built environment. New approaches can provide culturally 
relevant arts-based opportunities to gather, express, exchange and understand one another. For 
example, “place” could be a cultural center that authentically reflects the unique character and 
aspirations of the community; “place” could be a vibrant mural that depicts the visual history of a 
refugee’s journey to America; “place” could be a youth led multi-media arts program that invites 
youth to share their stories through poetry, graphics and photography; “place” could be a literacy 
and weaving collective of immigrant women that hosts ELL classes while weaving traditional 
textiles from their homeland.  
 Further investigation of the role of arts-based activities in immigrant communities lead to 
Erika Byrd and Anne Gadwa’s 2009 community based research report “Working Effectively 
with Somali Residents through the Arts: Collective Wisdom from the Cedar Riverside 
Neighborhood.”  The Cedar Riverside community located in Minneapolis, Minnesota has the 
largest concentration of Somali immigrants in the United States. Their research objective was to 
empower arts providers to work more effectively with Somali residents. Core findings of the 
research concluded that Somali community members value arts activities for enjoyment and 
recreational opportunities, and as a means to facilitate communication, preserve cultural 
traditions, and empower individuals (p.4). Byrd and Gadwa offer four guiding principles to 
consider when working with Somali community member: 
 1) Employ empowered collaborations by fostering open communication and trust, seeking 
intersecting goals and sharing power; 2) be sensitive of cultural differences especially around 
gender and religion; 3) ensure accessibility by recruiting “link” people, providing compensation, 
using spaces Somalis feel comfortable accessing; and 4) use relevant artistic forms and content 
especially poetry, theater or craft and active arts participation that builds skills or celebrates 
Somali cultural heritage. (p.6) 
 Byrd and Gadwa advocate for a new, more culturally informed partnership with 
immigrant communities that are based on authentic partnerships, shared power and artistic 
relevance. Their findings and practical tools for engaging immigrants can inform a new 
framework for placemaking that is rooted in creating places that authentically establish 
belonging and provide dynamic opportunities for cross-cultural exchange. 
 
Artists as Placemakers 
 Artist-led initiatives are a catalyst for root cause discourse that spurs social change. In 
their book, Placemaking: The Art and Practice of Building Communities, Lynda Schneekloth and 
Robert Shibley (1995) assert that placemaking is embodied in the fields of architecture, urban 
planning, and landscape design and that it has traditionally denied community participation in the 
fundamental role of creating place. They argue that artists have the potential to affect positive 
social change by being active civic engagement initiators through arts-based interventions. 
Schneekloth and Shibley outline an approach for creative interventions. Practitioners should 
follow three principles:  
1) make “dialogic space” by facilitating respectful and open discussion; 2) conduct exercises of 
“confirmation” (affirming aspects that are working) and “interrogation” (critically analyzing 
conventions and challenges); and 3) employ “framing action” by allowing these insights to guide 
and inform subsequent actions. (p. 8) 
These methods of engagement are based on an ethos that acknowledges the legitimacy of every 
person’s experience of living, the potential competence and compassion of human action, and the 
fundamental importance of place as an actor in living well.  



Webb            Placemaking and Social Equity 
______________________________________________________________________________________________________________________ 

 
_____________________________________________________________________________________________________________________
Artivate 3 (1)   

40 

 Artist-led civic engagement initiatives require modification and flexibility from the 
practitioner. It requires artists to expand their studio practice and become civic agitators, 
negotiators, entrepreneurs, interpreters and storytellers. Suzanne Lacy, artist, activist, and writer, 
in her well known book, Mapping the Terrain: New Genre Public Art,  (1995), illustrates the 
transition artists must make to practice socially engaged work, “When art moves outside studio 
production and becomes a process of community or institutional negotiation, when it must be 
responsive to a social dynamic and address the needs of others, when it is collaborative in nature, 
or when it draws upon the expertise of other fields, it becomes a more open-ended and fluid 
process” (p.24). 
 Artists who move fluidly beyond their studio practice and into a collaborative, civic-
based practice have tremendous potential to connect, inspire and transform their communities 
through art. Artistic change agents do not create merely to beautify and ignite urban renewal. 
Many have the capacity and desire to broaden the role of artists in urban planning and design. 
David Pinder, Professor of Geography at the University of London, (2005) asserts, “It is not 
simply an issue of asking what artists can do in a narrow instrumental sense to bring about 
progressive urban change, but rather of opening up through such practices the potential for 
collaboration, interventions, re-imaginings that disrupt and expand senses of both the city and 
self" (2005, p.404). 
 In my research, I examined artists of color whose path-breaking approach to placemaking 
is significant and notable. I conducted a study of three artists or arts programs that placemaking 
as it relates to housing, displacement, and urban redevelopment. These artists agitate, strengthen, 
and transform their communities with art and culture. They are highly skilled creative change 
agents on the frontier of expanding creative placemaking practices that harness social equity, 
empowerment, and an articulation of the aesthetics of belonging; in a phrase, they are arts 
entrepreneurs. 
 

Case Profiles 
I: The Women’s Textile Collective 
 In a high-rise apartment complex in Minneapolis, East African women of all ages 
including elders, girls, and mothers with small children gather at the East African Women’s 
Center. In the cozy, sun-drenched rooms they take advantage of early childhood education 
programs, connect with the neighboring Cedar Riverside Adult Education Collaborative 
(CRAEC) to study ESL or work towards entering a GED program, and most intriguingly, they 
sew and weave (Byrd, 2010). To encourage participation, the Center started offering sewing 
classes. The weaving happened organically as recounted by Program Director Doroth Mayer:  
 

When the Women’s Center opened, we did not plan on including weaving in our 
program; in fact, its start-up could be called “serendipity.” One day, a Somali woman saw 
yarn through one of the windows of the Center and came in to ask how much it cost. A 
staff member asked her what she was going to make, and to everyone’s surprise, she 
pulled a beautiful weaving from her bag. Through this happy accident, the staff at the 
Center learned that there were elder women in the Twin Cities who still remembered how 
to create the twined weavings of Somalia. The Women’s Center started providing these 
weavers with materials, connecting them with each other, and finding them opportunities 
to display their work. (qtd in Petersen-Roach, 2010). 
 



Webb            Placemaking and Social Equity 
______________________________________________________________________________________________________________________ 

 
_____________________________________________________________________________________________________________________
Artivate 3 (1)   

41 

 Artist-led initiatives that explicitly fill the gaps in service and support to families are 
tangible and measurable mechanisms for social change through the arts. The Women’s Weaving 
Collective honors cultural traditions through weaving and provides a gathering place for women 
to bridge their traditions and bond with their new host community. The project supports 
aesthetics of belonging that are culturally informed and communal in nature. Participants earn 
supplemental income, acquire essential literacy skills and valuable business skills as they make 
and sell their goods. Literacy and income are quantifiable results that help women thrive and 
achieve independence in America. Intrinsic outcomes of the program are preserving traditions, 
cross-cultural understanding, empowerment and a transformative sense of belonging. 
 “The display of intricate twined weavings from the East African Women’s Center 
represents an important step for local Somali women to reclaim and pass along a valuable artistic 
tradition,” offered Kate Wolford, President of the McKnight Foundation (qtd in Petersen-Roach, 
2010).  Program Director Doroth Mayer emphasizes that forging personal relationships and 
being open to doing things a little differently are key to working effectively across cultures. 
Although Mayer feels there is no one right way, utilizing art forms that are familiar and 
comfortable to new Americans, such as textiles, provides an effective platform from which to 
build (Byrd and Gadwa, 2010). 
 
II: Takashi Horisaki – Social Dress 
 Takashi Horisaki is an artist who moves fluidly beyond his studio practice. He is a 
Brooklyn-based, Japanese born artist who investigates housing and displacement in his series 
Social Dress. Social Dress explores the human impact of social theory, government planning, 
and political activism as it relates to housing, displacement and individual memories. In his site 
specific interactive work Social Dress, Horisaki creates latex casts of architectural facades and 
meaningful objects community members want to honor and preserve. His goal is to trace the 
evolution of urban landscapes with art. (See Figure 1) 

 
  
Figure 1. Latex casts from Takashi Horisaki’s Social Dress. Used with permission of the artist.  



Webb            Placemaking and Social Equity 
______________________________________________________________________________________________________________________ 

 
_____________________________________________________________________________________________________________________
Artivate 3 (1)   

42 

 Social Dress also investigates the meaning of materiality, place, and identity with a focus 
on the architecture of abandoned neighborhoods. Horisaki uses the latex casting process as a 
means of circumventing the normal hierarchy of social activism, creating a situation in which the 
focus on art-making allows space and time for frank, informal dialogue about the history and 
potential of these neighborhoods. In my recent interview with Takashi, I asked him how his art 
spurs social change, He noted, “For the local residents, I wanted to create time and space to chat 
and perhaps address their issues and concerns while working together on an art project. This 
allows for a sort of indirect investigation so people can be more open but also think about issues 
from different perspective.” The final sculptures, assembled from cast latex, stand as memorials 
to these communities, souvenirs of the conversations, and potential structures to house extended 
dialogue on alternative solutions to the recurring dilemmas of urban planning (Horisaki, 2012). 
 In the interview, Horisaki reflects on the experience of civically engaged art-making, 
“From this experience, I have continued to work with communities, and tried to create open 
platforms for discussion with the art-making as a safe space for casual conversation: the art-
making allows participants a different kind of focus and a shared activity that lets them address 
each other in different ways, avoiding usual stereotypical or canned responses and the limitations 
of established hierarchies.” (See Figure 2) 
 

 
 

Figure 2. Social Dress by Takashi Horisaki. Used with permission of the artist.  

 Horisaki is a skilled artistic anthropologist. He records, preserves and connects through 
socially engaged art. His process agitates dominant ideologies of the built environment and 
challenges current housing policies. Horisaki facilitates meaningful dialogues with community 



Webb            Placemaking and Social Equity 
______________________________________________________________________________________________________________________ 

 
_____________________________________________________________________________________________________________________
Artivate 3 (1)   

43 

members that support and articulate an aesthetic of belonging that is self-generated and self-
preserved. 
 In my research to better understand how artists make the fluid shift from studio practice 
to civic practice, I asked Horisaki what the challenges and benefits of moving from a solo studio 
practice to an interactive civic practice are. He offered an insightful response: 
 

I would say that the benefits of an interactive practice are the ability to open up your own 
work style and learn to use materials and develop ideas in different ways. The difficulty 
is that you cannot move forward at your own pace, and you must keep in mind the goals 
of your collaborators that may be very different from your own goals. You have to adapt 
yourself to the pace of your collaborators, and learn how to motivate and push them while 
still giving them space to keep their own voice and their own stake in the project. 

  
 I asked also what specific entrepreneurial skills and tools he finds essential in building a 
successful artistic practice that interfaces with multiple stakeholders:  
 

I rarely think of myself as an entrepreneur. Certainly flexibility is an important skill, and 
in doing the kind of community interactive projects I do, being able to develop and write 
up grant proposals is also extremely important as most of my projects are dependent on 
such funding. Another key skill is being able to talk with a range of people, from curators 
and collectors to heads of community organizations and workshop participants. While 
art-making skills like basic carpentry, molding and casting, painting and the like are 
important, I often develop new techniques as I try to incorporate new materials based on 
each new project's parameters, so again flexibility and problem-solving, and an ability to 
find people to help you learn new skills are essential to a practice that moves forward. 
 

III: Yesler Terrace Youth Media 
 
 Built in 1941, Yesler Terrace is our nation’s first racially integrated public housing 
community. It is home to 1,239 residents and represents one of the most ethnically diverse and 
economically challenged communities in Seattle, Washington. The majority of residents are 
refugees and immigrants from East Africa and Southeast Asia. In 2012, Seattle Housing 
Authority began a historic fifteen-year redevelopment of the twenty-acre Yesler Terrace 
neighborhood. Yesler Terrace is currently comprised of 500 low-slung townhouse style residents 
with private yards and expansive green space.  At full build out, the neighborhood is projected to 
provide 5,000 high-rise housing units and dense commercial space to accommodate more than 
30,000 people (see Figure 3). 
 Claire Garoutte of Seattle University’s Fine Arts department partnered with Asfaha 
Lemlem, coordinator of the Yesler Terrace RechTec Computer Lab and Learning Center, Kat 
Vellos, program director at Youth In Focus, and Assaye Abunie, Executive Director of the 
Multimedia Resource and Training Institute to lead a group of 13 teens in a summer youth media 
program at Yesler Terrace. The students tackled a range of historical topics over six weeks about 
the subsidized housing project. “It’s good for the university to engage with the community for 
something like this,” says Abunie, whose nonprofit serves Seattle immigrant communities and 
seeks to mobilize young media enthusiasts through multimedia training. Youth in Focus is an 
after school photography program for disadvantaged teens. (Seattle University, 2012). 



Webb            Placemaking and Social Equity 
______________________________________________________________________________________________________________________ 

 
_____________________________________________________________________________________________________________________
Artivate 3 (1)   

44 

 
 
Figure 3. Architectural rendering of the Yesler Terrace redevelopment. Image used courtesy of 
Stephanie Bower. 
 
 The Yesler Terrace Youth Media program inspires youth to become powerful advocates 
for their community through documentary photography and video. The program connects them 
to community leaders and residents, and empowers them to be outspoken activists for their 
changing neighborhood. As residents prepare to move to make way for the fifteen-year 
redevelopment, dislocation and alienation threaten to undermine the benefits of redevelopment. 
Robust arts programming during construction strives to connect residents to their changing 
neighborhood and each other. A sustained dialogue concerning issues of community and shared 
voice through the arts will also inform how communal areas such as parks, gardens, and 
commercial spaces will reflect and serve the rich cultural diversity of the Yesler Terrace 
neighborhood. One youth participant discovered that the loss of private garden plots is a serious 
concern for many residents. “Lovely little gardens will not exist when the redevelopment is 
finished. The loss of these private patches of land is a serious concern for the residents who treat 
their gardens as an extension of themselves,” he observed in a written comment about the 
program. 
 As a result of the compelling photographs and videos produced by the youth, Seattle 
Housing Authority executives and Seattle civic leaders now have an honest and unedited critique 
of the redevelopment efforts (see Figure 4). Important issues of childcare and communal gardens 
were highlighted in the youth films. With twenty-five in-home day care providers residing in 
Yesler Terrace, the redevelopment threatens their livelihood, independence and social cohesion. 



Webb            Placemaking and Social Equity 
______________________________________________________________________________________________________________________ 

 
_____________________________________________________________________________________________________________________
Artivate 3 (1)   

45 

By illuminating important social issues through film, the youth were able to shift the construct of 
power and bring community perspective to the Housing Authority.  
 

 
 
Figure 4. "The land use signs go up and the bulldozers roll in." Photo and caption by R. 
Meshesha, 2012. 
 
 Yesler Terrace Youth Media is an exceptional example of advocacy through 
documentation that incorporates current placemaking practices and expands the framework to 
include racial justice through social activism, youth empowerment, and a shared community 
voice through artistic practice. 
 Another youth participant explains the power of art best, “I know that I have a voice and 
I’ve learned that this community will face a lot of big changes because of the redevelopment. 
This makes me want to share my opinions and let people hear from a youth’s perspective. There 
needs to be a change in voice.”   
 

Conclusion and Recommendations 
 At the intersection of art and society lies the change agent, the dogged practitioner 
who creates place and purpose in the vastness of humanity. A change agent agitates, inspires and 
transforms society through artistic practice. A skilled change agent asks - how can I animate the 
root causes of injustice? How can I contribute to a shared aesthetic of belonging? How can I use 
art as a tool for civic engagement and social change? 
 Following extensive literature reviews, interviews and informal fieldwork, I assert that 
placemaking practitioners have a responsibility and an opportunity to incite systemic social 



Webb            Placemaking and Social Equity 
______________________________________________________________________________________________________________________ 

 
_____________________________________________________________________________________________________________________
Artivate 3 (1)   

46 

change through place-based artistic activities. Artists are storytellers, preservers of cultural 
identity and critics to the injustices that stagnate humanity.  
 In the case of Yesler Terrace Youth Media, youth generated documentary photography 
and film provided powerful tools for advocacy and community activism. The arts gave voice to 
youth of color who are often misrepresented and underrepresented. To envision a new 
neighborhood, Yesler Terrace youth residents contextualize the past, present and future 
dynamics of their neighborhood before they began articulating a new, more equitable 
neighborhood. Seattle civic leaders, creative practitioners and citizens have an opportunity to 
articulate an inclusive placemaking model in partnership with the residents of Yesler Terrace. A 
model that provides abundant opportunities for residents to lead artistic initiatives that promote, 
preserve, and advance their community. As the gardens shrink, structures rise, and demographics 
shift, the arts are a powerful catalyst for celebrating culture, encouraging social cohesion, and 
articulating the aesthetics of belonging for all residents.  
 In the case of Takashi Horisaki’s Social Dress, the temporal latex objects preserved 
place, recorded identity, and skillfully commented on widespread housing inequities across our 
nation. Social Dress provided opportunities for citizens to express their relationship with their 
social and physical environment through art and civic engagement. Horisaki’s intent is to incite 
further discussions on housing inequities through community based art workshops. His ability to 
collaborate with multiple stakeholders, authentically engage residents and promote aesthetics of 
belonging through place are essential skills for creative change agents.  
 In the case of the Women’s Textile Collective, art became a tool for bonding and 
bridging for the Somali community. Local textile artists expanded their studio practice and 
partnered with service providers, educators and cultural groups to establish a shared experience 
through art. The Somali women were able to celebrate their cultural identity, pass on weaving 
traditions to their children and share their rich heritage with others. The collective is a dynamic 
example of cross-sector with art at the epicenter.  
 For artists who have the capacity and courage to incite social change through arts-based 
place initiatives, I recommend that an expanded framework of placemaking include three key 
components: 1) placemaking that is guided by civic engagement activities that foster cultural 
stewardship; 2) placemaking that spurs systemic social change and youth empowerment; and 3) 
placemaking that articulates a shared aesthetic of belonging. 
 Diana Boros, artist, scholar and political theorist, affirms the importance and potential for 
transformative artistic practice, “Truly transcendent visionary art opens the way to freedom of 
thought, real conceptual change, and an expanded worldview that extends individual concerns 
into concern for the greater human community.” (Boros, 2012, p. 142). 
 

List of References 
Bedoya, R. (2012) . The politics of belonging and dis-belonging. Arts in a Changing America. 

Webpage retrieved from www.artinachangingamerica.net 
 
Boros, D. (2012). Creative rebellion for the twenty-first century: The importance of public and 

interactive art to political life in America. New York: Palgrave Macmillan.  
 
Borrup, T. (2011). The creative community builder’s handbook: How to transform communities 

using local assets, art and culture. New York: Fieldstone Alliance.  
 



Webb            Placemaking and Social Equity 
______________________________________________________________________________________________________________________ 

 
_____________________________________________________________________________________________________________________
Artivate 3 (1)   

47 

Byrd, E. and Gadwa, A. (2010). Working effectively with Somali residents through the arts: 
Collective wisdom from the cedar riverside neighborhood. CHANCE community-based 
research project. Retrieved from www.leadership.umn.edu 

 
Catherwood-Ginn, J. and Leonard, B. (2012). Playing for the public good: The arts in planning 

and government. Americans for the Arts. Webpage retrieved from 
www.animatingdemocracy.org  

 
Coletta, C. (2012). Creative placemaking: Investing in arts and culture to drive vibrancy and 

diversity. Artplace. Webpage retrieved from www.artplaceamerica.org. 
 
Coryat, D. (2012). Youth media agenda for social justice. Animating Democracy. Retrieved from 

http://animatingdemocracy.org/sites/default/files/DCoryat%20Trend%20Paper.pdf  
 
Crane, L. (2011). Building worlds together: The many functions and forms of arts and 

community development. Americans for the Arts. Retrieved from 
www.artsusa.org/animatingdemocracy  

 
Horisaki, T. (2012). Social Dress artist statement. Retrieved from www.takashihorisaki.com 
 
Kingfisher, P. (2013). Diversity is knowledge: Cultural assets from our collective medicine 

bundle. GIA Reader, Vol. 24 No.1, Winter 2013.  
 
Lacy, S. (1995). Mapping the terrain: New genre public art. Seattle, WA: Bay Press.  
 
Manne, L. (2010). Immigration: Arts, culture and media 2010 cultural change report. The 

 Opportunity Agenda. Webpage retrieved from www.opportunityagenda.org. 
 
Markusen, A. and Gadwa, A. (2010). Creative placemaking. Washington DC: National 

Endowment for the Arts.  
 
Markusen, A. (2006). Cultural planning and the creative city. Project on Regional and Industrial 

Economics Humphrey Institute of Public Affairs University of Minnesota. 
 
Markusen, A. (2013). Placemaking & belonging: A national conversation conference. National 

Alliance for Media Arts and Culture. Retrieved from http://namac.org/creative-
placemaking-national-conversation-arts-democracy-culture-community-belonging 

 
McQueen, A. (2013). An interview with Rocco Landesman: Chairman, national endowment for 

the arts. Grantmakers in the Arts Reader. Vol. 24 No.1, Winter 2013.  
 
Moriarity, P. (2004). Immigrant participatory arts: An insight into community building in silicon 

valley. Webpage retrieved from www.massculturalcouncil.org/news/2004/Immigrants 
 
Peterson-Roach, D. (2010). The confederation of Somali community of Minnesota’s East 

African Women’s Center. Webpage retrieved from 



Webb            Placemaking and Social Equity 
______________________________________________________________________________________________________________________ 

 
_____________________________________________________________________________________________________________________
Artivate 3 (1)   

48 

http://www.ethniccommunities.org/spotlight/the-confederation-of-somali-community-of-
minnesota%E2%80%99s-east-african-women%E2%80%99s-center/ 

 
Rebuild Foundation. (2013). About/mission/projects. Rebuild Foundation. Webpage retrieved 

from www.rebuild-foundation.org  
 
Schneekloth, L.H. and Shibley, R.G. (1995). Placemaking: The art and practice of building 

communities. New York, NY: John Wiley & Sons, Inc.  
 
Schupback, J. and Lyengar, S. (2012). Our view of creative placemaking, two years in. 

Createquity blog. Retrieved from http://createquity.com  
 
Soule, J., Hodgson, K., and Beavers, K. (2011). Community character: How arts & cultural 

strategies create, reinforce, and enhance sense of place. American Planning Association. 
Retrieved from www.planning.org/research/arts.  

 
Seattle University, (2012). Teens explore history of Yesler Terrace. Seattle University 

Connections. Retrieved from http://www.seattleu.edu/Connections/inner.aspx?id=98177 
 


