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Artivate: A Journal of Entrepreneurship in the Arts  Volume 7, Issue 2 
http://artivate.org  pp. 1-2 
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Copyright © 2018, the author    
  
 
 

EDITOR’S INTRODUCTION TO THE WINTER 2018 ISSUE 
Linda Essig, California State University Los Angeles 

 
 
Welcome to the Summer 2018 issue of Artivate: A Journal of Entrepreneurship in the 

Arts. This is a very special debut issue, featuring the work of three emerging scholar/artists. 
Artivate is pleased to support these debut authors and equally pleased that they have chosen to 
place their work here.  

In “A Short But Deep Dive into the Economics of Arts: Art Entrepreneurs in a Peripheral 
Market,” Rafael Macedo Rubião explores the gallery scene in Belo Horizonte Brazil. He uses 
thematic network analysis of interviews with gallery owners and other arts entrepreneurs to 
develop a typology of galleries in this “peripheral” art market. Andrew Michael Friedrichs 
deploys a survey of brass studio instructors in his study of the integration of entrepreneurship 
content in brass studio education in “Suggestions for Incorporating Entrepreneurship Education 
in the Classical Performance Studio.” His study confirms anecdotal advice and previous research 
that supports teaching students about failure, perseverance, adaptability, and more.  

Finally, this issue features a review by Jeremy Peters of Jeffrey Nytch’s new book The 
Entrepreneurial Muse: Inspiring Your Career in Classical Music. Nytch’s early writings on arts 
entrepreneurship were first published in the virtual pages of the inaugural issue of Artivate: “The 
Case of the Pittsburgh New Music Ensemble: An Illustration of Entrepreneurial Theory in an 
Artistic Setting.” 

 
Journal Transition 
 Since its inception, Artivate has been published by Arizona State University’s Herberger 
Institute Enterprise and Entrepreneurship Programs (formerly the Pave Program) and I have 
served as Artivate’s executive editor. Having recently accepted the position of dean of the 
College of Arts & Letters at Cal State LA, this is my last issue as executive editor. Fortunately, 
Artivate has a committed editorial board of exceptional scholars and artists. Two of them will be 
serving as co-editors of the journal moving forward: Paul Bonin-Rodriguez of University of 
Texas at Austin and Neville Vakharia of Drexel University. I will continue on the editorial board 
as “founding editor” and ASU’s Herberger Institute will continue to host the publication. 
 Working with the new co-editors and members of the editorial board, we have developed 
a schedule for future issues as follows: 

§ Winter 2019. Open submissions due October 15, 2018. 
§ Summer 2019. Special issue: The Artist as Social Entrepreneur, in connection with 

ASU’s Sixth Biennial Symposium on Entrepreneurship and the Arts; symposium May 3-
4, 2019; journal submissions open to all due May 15, 2019. 

§ Winter 2020. Special Issue: Arts Entrepreneurship and the Revitalization of Detroit; 
Susan Badger-Booth guest editor; submissions due October 15, 2019. 

§ Summer 2020. Special issue focus: NEA Research Labs; Submission deadline April 15, 
2020. 

§ Winter 2021. Special Issue: Asian Perspectives on Arts Entrepreneurship; Woong Jo 
Chang and Margaret Wyszomirski, guest editors; submission deadline October 15, 2020. 

 



Essig            Editor’s Introduction 
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Artivate 7 (2)   

 2 

Artivate has been a professional passion of mine for seven years. I thank the first co-editor 
Gary Beckman for helping me get it off the ground, our next co-editor Joe Roberts for helping to 
sustain it, and our new co-editors, Paul Bonin-Rodriguez and Neville Vakharia for leading it into 
the future. 

 


