id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
abrj-267	Tolentino, Eivin B. ; Matias, Rock Bryan B. 	Social Media Marketing and Perceived Customer Value Proposition of Selected Private Higher Educational Institutions in the National Capital Region, Philippines	2025	9	.pdf	application/pdf	7277	422	46	The parameter of the exogenous variables under social media marketing were informational accessibility, contents/campaign in social media, interaction, and influence, while the parameters of endogenous variables under customer value proposition is functional, emotional, economic, and symbolic values. Abstract This research examines the direct effects of social media marketing on the customer value proposition of private higher educational institutions in the Philippines' National Capital Region.	cache/abrj-267.pdf	txt/abrj-267.txt