id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
abrj-488	TRAN, Nguyen Tien Minh 	Navigating Digital Disruption in Emerging Markets: The Mediating Role of Demand Forecasting Accuracy in Big Data Analytics Capabilities-Supply Chain Performance Relationships within Vietnam's Fashion E-Commerce Ecosystem	2025	13	.pdf	application/pdf	10136	495	15	Abstract This research investigates the complex interplay between big data analytics capabilities, demand forecasting accuracy, and supply chain performance within Vietnam's rapidly expanding fashion e- commerce sector. Drawing upon resource-based view theory and the dynamic capabilities framework, this study examines how demand forecasting accuracy mediates the relationship between big data analytics capabilities and supply chain performance, specifically stockout reduction.	cache/abrj-488.pdf	txt/abrj-488.txt