id	sid	tid	token	lemma	pos
abrj-184	1	1	45	45	NUM
abrj-184	1	2	©	©	ADP
abrj-184	1	3	2024	2024	NUM
abrj-184	1	4	by	by	ADP
abrj-184	1	5	the	the	DET
abrj-184	1	6	authors	author	NOUN
abrj-184	1	7	;	;	PUNCT
abrj-184	1	8	licensee	licensee	NOUN
abrj-184	1	9	eastern	eastern	ADJ
abrj-184	1	10	centre	centre	NOUN
abrj-184	1	11	of	of	ADP
abrj-184	1	12	science	science	NOUN
abrj-184	1	13	and	and	CCONJ
abrj-184	1	14	education	education	NOUN
abrj-184	1	15	,	,	PUNCT
abrj-184	1	16	usa	usa	PROPN
abrj-184	1	17	asian	asian	PROPN
abrj-184	1	18	business	business	PROPN
abrj-184	1	19	research	research	PROPN
abrj-184	1	20	journal	journal	PROPN
abrj-184	1	21	vol	vol	NOUN
abrj-184	1	22	.	.	PROPN
abrj-184	2	1	9	9	NUM
abrj-184	2	2	,	,	PUNCT
abrj-184	2	3	45	45	NUM
abrj-184	2	4	-	-	SYM
abrj-184	2	5	55	55	NUM
abrj-184	2	6	,	,	PUNCT
abrj-184	2	7	2024	2024	NUM
abrj-184	2	8	issn	issn	X
abrj-184	2	9	:	:	PUNCT
abrj-184	2	10	2576	2576	NUM
abrj-184	2	11	-	-	SYM
abrj-184	2	12	6759	6759	NUM
abrj-184	2	13	doi	doi	NOUN
abrj-184	2	14	:	:	PUNCT
abrj-184	2	15	10.55220/25766759.184	10.55220/25766759.184	NUM
abrj-184	2	16	©	©	PROPN
abrj-184	2	17	2024	2024	NUM
abrj-184	2	18	by	by	ADP
abrj-184	2	19	the	the	DET
abrj-184	2	20	authors	author	NOUN
abrj-184	2	21	;	;	PUNCT
abrj-184	2	22	licensee	licensee	NOUN
abrj-184	2	23	eastern	eastern	ADJ
abrj-184	2	24	centre	centre	NOUN
abrj-184	2	25	of	of	ADP
abrj-184	2	26	science	science	NOUN
abrj-184	2	27	and	and	CCONJ
abrj-184	2	28	education	education	NOUN
abrj-184	2	29	,	,	PUNCT
abrj-184	2	30	usa	usa	PROPN
abrj-184	2	31	a	a	DET
abrj-184	2	32	study	study	NOUN
abrj-184	2	33	on	on	ADP
abrj-184	2	34	the	the	DET
abrj-184	2	35	new	new	ADJ
abrj-184	2	36	media	medium	NOUN
abrj-184	2	37	marketing	marketing	NOUN
abrj-184	2	38	strategies	strategy	NOUN
abrj-184	2	39	of	of	ADP
abrj-184	2	40	new	new	ADJ
abrj-184	2	41	tea	tea	NOUN
abrj-184	2	42	beverage	beverage	NOUN
abrj-184	2	43	companies	company	NOUN
abrj-184	2	44	:	:	PUNCT
abrj-184	2	45	a	a	DET
abrj-184	2	46	case	case	NOUN
abrj-184	2	47	study	study	NOUN
abrj-184	2	48	of	of	ADP
abrj-184	2	49	kf	kf	PROPN
abrj-184	2	50	cha	cha	PROPN
abrj-184	2	51	zi	zi	PROPN
abrj-184	2	52	qi	qi	PROPN
abrj-184	2	53	zhou1	zhou1	PROPN
abrj-184	3	1	an	an	DET
abrj-184	3	2	-	-	PUNCT
abrj-184	3	3	shin	shin	ADJ
abrj-184	3	4	shia2	shia2	NOUN
abrj-184	3	5			PROPN
abrj-184	3	6	1,2business	1,2business	NUM
abrj-184	3	7	school	school	NOUN
abrj-184	3	8	,	,	PUNCT
abrj-184	3	9	lingnan	lingnan	ADJ
abrj-184	3	10	normal	normal	ADJ
abrj-184	3	11	university	university	NOUN
abrj-184	3	12	,	,	PUNCT
abrj-184	3	13	zhanjiang	zhanjiang	PROPN
abrj-184	3	14	,	,	PUNCT
abrj-184	3	15	guangdong	guangdong	PROPN
abrj-184	3	16	,	,	PUNCT
abrj-184	3	17	china	china	PROPN
abrj-184	3	18	.	.	PUNCT
abrj-184	3	19	email	email	NOUN
abrj-184	3	20	:	:	PUNCT
abrj-184	3	21	2759209526@qq.com	2759209526@qq.com	NUM
abrj-184	3	22	email	email	NOUN
abrj-184	3	23	:	:	PUNCT
abrj-184	3	24	18875991570@qq.com	18875991570@qq.com	NUM
abrj-184	3	25	(	(	PUNCT
abrj-184	3	26			PROPN
abrj-184	3	27	corresponding	correspond	VERB
abrj-184	3	28	author	author	NOUN
abrj-184	3	29	)	)	PUNCT
abrj-184	3	30	abstract	abstract	ADP
abrj-184	3	31	the	the	DET
abrj-184	3	32	proliferation	proliferation	NOUN
abrj-184	3	33	of	of	ADP
abrj-184	3	34	new	new	ADJ
abrj-184	3	35	media	medium	NOUN
abrj-184	3	36	platforms	platform	NOUN
abrj-184	3	37	,	,	PUNCT
abrj-184	3	38	coupled	couple	VERB
abrj-184	3	39	with	with	ADP
abrj-184	3	40	the	the	DET
abrj-184	3	41	burgeoning	burgeon	VERB
abrj-184	3	42	growth	growth	NOUN
abrj-184	3	43	of	of	ADP
abrj-184	3	44	the	the	DET
abrj-184	3	45	new	new	ADJ
abrj-184	3	46	tea	tea	NOUN
abrj-184	3	47	beverage	beverage	NOUN
abrj-184	3	48	market	market	NOUN
abrj-184	3	49	,	,	PUNCT
abrj-184	3	50	has	have	AUX
abrj-184	3	51	engendered	engender	VERB
abrj-184	3	52	a	a	DET
abrj-184	3	53	fiercely	fiercely	ADV
abrj-184	3	54	competitive	competitive	ADJ
abrj-184	3	55	business	business	NOUN
abrj-184	3	56	environment	environment	NOUN
abrj-184	3	57	.	.	PUNCT
abrj-184	4	1	this	this	DET
abrj-184	4	2	study	study	NOUN
abrj-184	4	3	investigates	investigate	VERB
abrj-184	4	4	the	the	DET
abrj-184	4	5	marketing	marketing	NOUN
abrj-184	4	6	strategies	strategy	NOUN
abrj-184	4	7	of	of	ADP
abrj-184	4	8	kf	kf	PROPN
abrj-184	4	9	cha	cha	PROPN
abrj-184	4	10	,	,	PUNCT
abrj-184	4	11	a	a	DET
abrj-184	4	12	notable	notable	ADJ
abrj-184	4	13	player	player	NOUN
abrj-184	4	14	in	in	ADP
abrj-184	4	15	the	the	DET
abrj-184	4	16	industry	industry	NOUN
abrj-184	4	17	,	,	PUNCT
abrj-184	4	18	by	by	ADP
abrj-184	4	19	employing	employ	VERB
abrj-184	4	20	a	a	DET
abrj-184	4	21	mixed	mixed	ADJ
abrj-184	4	22	-	-	PUNCT
abrj-184	4	23	methods	method	NOUN
abrj-184	4	24	approach	approach	NOUN
abrj-184	4	25	that	that	PRON
abrj-184	4	26	includes	include	VERB
abrj-184	4	27	a	a	DET
abrj-184	4	28	questionnaire	questionnaire	NOUN
abrj-184	4	29	survey	survey	NOUN
abrj-184	4	30	and	and	CCONJ
abrj-184	4	31	strategic	strategic	ADJ
abrj-184	4	32	analysis	analysis	NOUN
abrj-184	4	33	tools	tool	NOUN
abrj-184	4	34	such	such	ADJ
abrj-184	4	35	as	as	ADP
abrj-184	4	36	pest	pest	NOUN
abrj-184	4	37	and	and	CCONJ
abrj-184	4	38	swot	swot	PROPN
abrj-184	4	39	.	.	PUNCT
abrj-184	5	1	the	the	DET
abrj-184	5	2	questionnaire	questionnaire	NOUN
abrj-184	5	3	,	,	PUNCT
abrj-184	5	4	comprising	comprise	VERB
abrj-184	5	5	25	25	NUM
abrj-184	5	6	items	item	NOUN
abrj-184	5	7	across	across	ADP
abrj-184	5	8	four	four	NUM
abrj-184	5	9	dimensions	dimension	NOUN
abrj-184	5	10	—	—	PUNCT
abrj-184	5	11	demographics	demographic	NOUN
abrj-184	5	12	,	,	PUNCT
abrj-184	5	13	purchasing	purchase	VERB
abrj-184	5	14	behavior	behavior	NOUN
abrj-184	5	15	,	,	PUNCT
abrj-184	5	16	marketing	marketing	NOUN
abrj-184	5	17	perceptions	perception	NOUN
abrj-184	5	18	,	,	PUNCT
abrj-184	5	19	and	and	CCONJ
abrj-184	5	20	feedback	feedback	NOUN
abrj-184	5	21	—	—	PUNCT
abrj-184	5	22	yielded	yield	VERB
abrj-184	5	23	a	a	DET
abrj-184	5	24	90.5	90.5	NUM
abrj-184	5	25	%	%	NOUN
abrj-184	5	26	response	response	NOUN
abrj-184	5	27	rate	rate	NOUN
abrj-184	5	28	with	with	ADP
abrj-184	5	29	181	181	NUM
abrj-184	5	30	valid	valid	ADJ
abrj-184	5	31	returns	return	NOUN
abrj-184	5	32	.	.	PUNCT
abrj-184	6	1	the	the	DET
abrj-184	6	2	analysis	analysis	NOUN
abrj-184	6	3	reveals	reveal	VERB
abrj-184	6	4	deficiencies	deficiency	NOUN
abrj-184	6	5	in	in	ADP
abrj-184	6	6	kf	kf	PROPN
abrj-184	6	7	cha	cha	PROPN
abrj-184	6	8	’s	’s	PART
abrj-184	6	9	marketing	marketing	NOUN
abrj-184	6	10	approach	approach	NOUN
abrj-184	6	11	related	relate	VERB
abrj-184	6	12	to	to	ADP
abrj-184	6	13	the	the	DET
abrj-184	6	14	principles	principle	NOUN
abrj-184	6	15	of	of	ADP
abrj-184	6	16	engagement	engagement	NOUN
abrj-184	6	17	,	,	PUNCT
abrj-184	6	18	consumer	consumer	NOUN
abrj-184	6	19	benefit	benefit	NOUN
abrj-184	6	20	,	,	PUNCT
abrj-184	6	21	interactivity	interactivity	NOUN
abrj-184	6	22	,	,	PUNCT
abrj-184	6	23	and	and	CCONJ
abrj-184	6	24	personalization	personalization	NOUN
abrj-184	6	25	.	.	PUNCT
abrj-184	7	1	the	the	DET
abrj-184	7	2	research	research	NOUN
abrj-184	7	3	culminates	culminate	VERB
abrj-184	7	4	in	in	ADP
abrj-184	7	5	the	the	DET
abrj-184	7	6	formulation	formulation	NOUN
abrj-184	7	7	of	of	ADP
abrj-184	7	8	tailored	tailor	VERB
abrj-184	7	9	enhancement	enhancement	NOUN
abrj-184	7	10	strategies	strategy	NOUN
abrj-184	7	11	aimed	aim	VERB
abrj-184	7	12	at	at	ADP
abrj-184	7	13	addressing	address	VERB
abrj-184	7	14	these	these	DET
abrj-184	7	15	identified	identify	VERB
abrj-184	7	16	gaps	gap	NOUN
abrj-184	7	17	.	.	PUNCT
abrj-184	8	1	keywords	keyword	NOUN
abrj-184	8	2	:	:	PUNCT
abrj-184	8	3	brand	brand	NOUN
abrj-184	8	4	personalization	personalization	NOUN
abrj-184	8	5	,	,	PUNCT
abrj-184	8	6	consumer	consumer	NOUN
abrj-184	8	7	engagement	engagement	NOUN
abrj-184	8	8	,	,	PUNCT
abrj-184	8	9	marketing	marketing	NOUN
abrj-184	8	10	strategy	strategy	NOUN
abrj-184	8	11	,	,	PUNCT
abrj-184	8	12	new	new	ADJ
abrj-184	8	13	media	medium	NOUN
abrj-184	8	14	,	,	PUNCT
abrj-184	8	15	new	new	ADJ
abrj-184	8	16	tea	tea	NOUN
abrj-184	8	17	beverage	beverage	NOUN
abrj-184	8	18	industry	industry	NOUN
abrj-184	8	19	.	.	PUNCT
abrj-184	9	1	jel	jel	PROPN
abrj-184	9	2	classification	classification	PROPN
abrj-184	9	3	:	:	PUNCT
abrj-184	9	4	e2	e2	PROPN
abrj-184	9	5	;	;	PUNCT
abrj-184	9	6	e3	e3	NOUN
abrj-184	9	7	;	;	PUNCT
abrj-184	9	8	m1	m1	NOUN
abrj-184	9	9	;	;	PUNCT
abrj-184	9	10	m3	m3	PROPN
abrj-184	9	11	.	.	PROPN
abrj-184	10	1	1	1	X
abrj-184	10	2	.	.	X
abrj-184	10	3	introduction	introduction	NOUN
abrj-184	10	4	the	the	DET
abrj-184	10	5	swift	swift	ADJ
abrj-184	10	6	advancement	advancement	NOUN
abrj-184	10	7	of	of	ADP
abrj-184	10	8	internet	internet	NOUN
abrj-184	10	9	technology	technology	NOUN
abrj-184	10	10	in	in	ADP
abrj-184	10	11	recent	recent	ADJ
abrj-184	10	12	years	year	NOUN
abrj-184	10	13	has	have	AUX
abrj-184	10	14	precipitated	precipitate	VERB
abrj-184	10	15	the	the	DET
abrj-184	10	16	rise	rise	NOUN
abrj-184	10	17	of	of	ADP
abrj-184	10	18	new	new	ADJ
abrj-184	10	19	media	medium	NOUN
abrj-184	10	20	,	,	PUNCT
abrj-184	10	21	which	which	PRON
abrj-184	10	22	is	be	AUX
abrj-184	10	23	noted	note	VERB
abrj-184	10	24	for	for	ADP
abrj-184	10	25	its	its	PRON
abrj-184	10	26	rapid	rapid	ADJ
abrj-184	10	27	dissemination	dissemination	NOUN
abrj-184	10	28	,	,	PUNCT
abrj-184	10	29	interactive	interactive	ADJ
abrj-184	10	30	nature	nature	NOUN
abrj-184	10	31	,	,	PUNCT
abrj-184	10	32	and	and	CCONJ
abrj-184	10	33	precision	precision	NOUN
abrj-184	10	34	in	in	ADP
abrj-184	10	35	targeting	target	VERB
abrj-184	10	36	.	.	PUNCT
abrj-184	11	1	these	these	DET
abrj-184	11	2	characteristics	characteristic	NOUN
abrj-184	11	3	present	present	VERB
abrj-184	11	4	both	both	CCONJ
abrj-184	11	5	novel	novel	ADJ
abrj-184	11	6	opportunities	opportunity	NOUN
abrj-184	11	7	and	and	CCONJ
abrj-184	11	8	significant	significant	ADJ
abrj-184	11	9	challenges	challenge	NOUN
abrj-184	11	10	for	for	ADP
abrj-184	11	11	corporate	corporate	ADJ
abrj-184	11	12	marketing	marketing	NOUN
abrj-184	11	13	strategies	strategy	NOUN
abrj-184	11	14	.	.	PUNCT
abrj-184	12	1	the	the	DET
abrj-184	12	2	widespread	widespread	ADJ
abrj-184	12	3	penetration	penetration	NOUN
abrj-184	12	4	of	of	ADP
abrj-184	12	5	new	new	ADJ
abrj-184	12	6	media	medium	NOUN
abrj-184	12	7	has	have	AUX
abrj-184	12	8	spurred	spur	VERB
abrj-184	12	9	companies	company	NOUN
abrj-184	12	10	to	to	PART
abrj-184	12	11	harness	harness	VERB
abrj-184	12	12	its	its	PRON
abrj-184	12	13	platforms	platform	NOUN
abrj-184	12	14	for	for	ADP
abrj-184	12	15	market	market	NOUN
abrj-184	12	16	expansion	expansion	NOUN
abrj-184	12	17	and	and	CCONJ
abrj-184	12	18	brand	brand	NOUN
abrj-184	12	19	promotion	promotion	NOUN
abrj-184	12	20	.	.	PUNCT
abrj-184	13	1	coinciding	coincide	VERB
abrj-184	13	2	with	with	ADP
abrj-184	13	3	this	this	DET
abrj-184	13	4	technological	technological	ADJ
abrj-184	13	5	surge	surge	NOUN
abrj-184	13	6	,	,	PUNCT
abrj-184	13	7	the	the	DET
abrj-184	13	8	growth	growth	NOUN
abrj-184	13	9	of	of	ADP
abrj-184	13	10	the	the	DET
abrj-184	13	11	national	national	ADJ
abrj-184	13	12	economy	economy	NOUN
abrj-184	13	13	and	and	CCONJ
abrj-184	13	14	the	the	DET
abrj-184	13	15	elevation	elevation	NOUN
abrj-184	13	16	of	of	ADP
abrj-184	13	17	citizens	citizen	NOUN
abrj-184	13	18	’	’	PART
abrj-184	13	19	living	living	NOUN
abrj-184	13	20	standards	standard	NOUN
abrj-184	13	21	have	have	AUX
abrj-184	13	22	triggered	trigger	VERB
abrj-184	13	23	substantial	substantial	ADJ
abrj-184	13	24	changes	change	NOUN
abrj-184	13	25	in	in	ADP
abrj-184	13	26	consumer	consumer	NOUN
abrj-184	13	27	behavior	behavior	NOUN
abrj-184	13	28	.	.	PUNCT
abrj-184	14	1	there	there	PRON
abrj-184	14	2	is	be	VERB
abrj-184	14	3	an	an	DET
abrj-184	14	4	increasing	increase	VERB
abrj-184	14	5	emphasis	emphasis	NOUN
abrj-184	14	6	on	on	ADP
abrj-184	14	7	individuality	individuality	NOUN
abrj-184	14	8	and	and	CCONJ
abrj-184	14	9	wellness	wellness	NOUN
abrj-184	14	10	among	among	ADP
abrj-184	14	11	consumers	consumer	NOUN
abrj-184	14	12	,	,	PUNCT
abrj-184	14	13	which	which	PRON
abrj-184	14	14	has	have	AUX
abrj-184	14	15	fuelled	fuel	VERB
abrj-184	14	16	a	a	DET
abrj-184	14	17	rising	rise	VERB
abrj-184	14	18	demand	demand	NOUN
abrj-184	14	19	for	for	ADP
abrj-184	14	20	innovative	innovative	ADJ
abrj-184	14	21	tea	tea	NOUN
abrj-184	14	22	beverages	beverage	NOUN
abrj-184	14	23	.	.	PUNCT
abrj-184	15	1	the	the	DET
abrj-184	15	2	new	new	ADJ
abrj-184	15	3	tea	tea	NOUN
abrj-184	15	4	beverage	beverage	NOUN
abrj-184	15	5	sector	sector	NOUN
abrj-184	15	6	experienced	experience	VERB
abrj-184	15	7	a	a	DET
abrj-184	15	8	sudden	sudden	ADJ
abrj-184	15	9	boom	boom	NOUN
abrj-184	15	10	in	in	ADP
abrj-184	15	11	2010	2010	NUM
abrj-184	15	12	,	,	PUNCT
abrj-184	15	13	and	and	CCONJ
abrj-184	15	14	by	by	ADP
abrj-184	15	15	2022	2022	NUM
abrj-184	15	16	,	,	PUNCT
abrj-184	15	17	the	the	DET
abrj-184	15	18	market	market	NOUN
abrj-184	15	19	had	have	AUX
abrj-184	15	20	exceeded	exceed	VERB
abrj-184	15	21	the	the	DET
abrj-184	15	22	2900	2900	NUM
abrj-184	15	23	billion	billion	NUM
abrj-184	15	24	rmb	rmb	NOUN
abrj-184	15	25	threshold	threshold	NOUN
abrj-184	15	26	in	in	ADP
abrj-184	15	27	china	china	PROPN
abrj-184	15	28	.	.	PUNCT
abrj-184	16	1	as	as	ADP
abrj-184	16	2	of	of	ADP
abrj-184	16	3	now	now	ADV
abrj-184	16	4	,	,	PUNCT
abrj-184	16	5	the	the	DET
abrj-184	16	6	industry	industry	NOUN
abrj-184	16	7	’s	’s	PART
abrj-184	16	8	estimated	estimate	VERB
abrj-184	16	9	market	market	NOUN
abrj-184	16	10	value	value	NOUN
abrj-184	16	11	stands	stand	VERB
abrj-184	16	12	at	at	ADP
abrj-184	16	13	approximately	approximately	ADV
abrj-184	16	14	3333.8	3333.8	NUM
abrj-184	16	15	billion	billion	NUM
abrj-184	16	16	rmb	rmb	PROPN
abrj-184	16	17	(	(	PUNCT
abrj-184	16	18	wang	wang	PROPN
abrj-184	16	19	,	,	PUNCT
abrj-184	16	20	2023	2023	NUM
abrj-184	16	21	)	)	PUNCT
abrj-184	16	22	,	,	PUNCT
abrj-184	16	23	with	with	ADP
abrj-184	16	24	a	a	DET
abrj-184	16	25	consistent	consistent	ADJ
abrj-184	16	26	upward	upward	ADJ
abrj-184	16	27	growth	growth	NOUN
abrj-184	16	28	trend	trend	NOUN
abrj-184	16	29	.	.	PUNCT
abrj-184	17	1	this	this	DET
abrj-184	17	2	vigorous	vigorous	ADJ
abrj-184	17	3	expansion	expansion	NOUN
abrj-184	17	4	has	have	AUX
abrj-184	17	5	substantially	substantially	ADV
abrj-184	17	6	influenced	influence	VERB
abrj-184	17	7	the	the	DET
abrj-184	17	8	economic	economic	ADJ
abrj-184	17	9	chain	chain	NOUN
abrj-184	17	10	and	and	CCONJ
abrj-184	17	11	business	business	NOUN
abrj-184	17	12	landscape	landscape	NOUN
abrj-184	17	13	of	of	ADP
abrj-184	17	14	the	the	DET
abrj-184	17	15	new	new	ADJ
abrj-184	17	16	tea	tea	NOUN
abrj-184	17	17	beverage	beverage	NOUN
abrj-184	17	18	industry	industry	NOUN
abrj-184	17	19	.	.	PUNCT
abrj-184	18	1	in	in	ADP
abrj-184	18	2	the	the	DET
abrj-184	18	3	realm	realm	NOUN
abrj-184	18	4	of	of	ADP
abrj-184	18	5	brick	brick	NOUN
abrj-184	18	6	-	-	PUNCT
abrj-184	18	7	and	and	CCONJ
abrj-184	18	8	-	-	PUNCT
abrj-184	18	9	mortar	mortar	NOUN
abrj-184	18	10	establishments	establishment	NOUN
abrj-184	18	11	,	,	PUNCT
abrj-184	18	12	the	the	DET
abrj-184	18	13	market	market	NOUN
abrj-184	18	14	in	in	ADP
abrj-184	18	15	tier	tier	NOUN
abrj-184	18	16	-	-	PUNCT
abrj-184	18	17	one	one	NUM
abrj-184	18	18	cities	city	NOUN
abrj-184	18	19	has	have	AUX
abrj-184	18	20	approached	approach	VERB
abrj-184	18	21	saturation	saturation	NOUN
abrj-184	18	22	,	,	PUNCT
abrj-184	18	23	prompting	prompt	VERB
abrj-184	18	24	leading	lead	VERB
abrj-184	18	25	brands	brand	NOUN
abrj-184	18	26	to	to	PART
abrj-184	18	27	shift	shift	VERB
abrj-184	18	28	their	their	PRON
abrj-184	18	29	gaze	gaze	NOUN
abrj-184	18	30	towards	towards	ADP
abrj-184	18	31	tier	tier	NOUN
abrj-184	18	32	-	-	PUNCT
abrj-184	18	33	two	two	NUM
abrj-184	18	34	,	,	PUNCT
abrj-184	18	35	three	three	NUM
abrj-184	18	36	,	,	PUNCT
abrj-184	18	37	and	and	CCONJ
abrj-184	18	38	even	even	ADV
abrj-184	18	39	four	four	NUM
abrj-184	18	40	cities	city	NOUN
abrj-184	18	41	in	in	ADP
abrj-184	18	42	pursuit	pursuit	NOUN
abrj-184	18	43	of	of	ADP
abrj-184	18	44	fresh	fresh	ADJ
abrj-184	18	45	avenues	avenue	NOUN
abrj-184	18	46	for	for	ADP
abrj-184	18	47	growth	growth	NOUN
abrj-184	18	48	.	.	PUNCT
abrj-184	19	1	the	the	DET
abrj-184	19	2	market	market	NOUN
abrj-184	19	3	’s	’s	AUX
abrj-184	19	4	foray	foray	ADJ
abrj-184	19	5	into	into	ADP
abrj-184	19	6	these	these	DET
abrj-184	19	7	“	"	PUNCT
abrj-184	19	8	lower	low	ADJ
abrj-184	19	9	-	-	PUNCT
abrj-184	19	10	tier	tier	NOUN
abrj-184	19	11	”	"	PUNCT
abrj-184	19	12	cities	city	NOUN
abrj-184	19	13	has	have	AUX
abrj-184	19	14	seen	see	VERB
abrj-184	19	15	a	a	DET
abrj-184	19	16	proliferation	proliferation	NOUN
abrj-184	19	17	of	of	ADP
abrj-184	19	18	street	street	NOUN
abrj-184	19	19	brands	brand	NOUN
abrj-184	19	20	,	,	PUNCT
abrj-184	19	21	intensifying	intensify	VERB
abrj-184	19	22	competitive	competitive	ADJ
abrj-184	19	23	dynamics	dynamic	NOUN
abrj-184	19	24	(	(	PUNCT
abrj-184	19	25	yuan	yuan	NOUN
abrj-184	19	26	et	et	NOUN
abrj-184	19	27	al	al	PROPN
abrj-184	19	28	.	.	PROPN
abrj-184	19	29	,	,	PUNCT
abrj-184	19	30	2024	2024	NUM
abrj-184	19	31	)	)	PUNCT
abrj-184	19	32	.	.	PUNCT
abrj-184	20	1	in	in	ADP
abrj-184	20	2	light	light	NOUN
abrj-184	20	3	of	of	ADP
abrj-184	20	4	these	these	DET
abrj-184	20	5	developments	development	NOUN
abrj-184	20	6	,	,	PUNCT
abrj-184	20	7	securing	secure	VERB
abrj-184	20	8	a	a	DET
abrj-184	20	9	competitive	competitive	ADJ
abrj-184	20	10	edge	edge	NOUN
abrj-184	20	11	in	in	ADP
abrj-184	20	12	the	the	DET
abrj-184	20	13	bustling	bustle	VERB
abrj-184	20	14	market	market	NOUN
abrj-184	20	15	requires	require	VERB
abrj-184	20	16	new	new	ADJ
abrj-184	20	17	tea	tea	NOUN
abrj-184	20	18	beverage	beverage	NOUN
abrj-184	20	19	companies	company	NOUN
abrj-184	20	20	to	to	PART
abrj-184	20	21	continually	continually	ADV
abrj-184	20	22	refine	refine	VERB
abrj-184	20	23	and	and	CCONJ
abrj-184	20	24	innovate	innovate	VERB
abrj-184	20	25	their	their	PRON
abrj-184	20	26	marketing	marketing	NOUN
abrj-184	20	27	approaches	approach	NOUN
abrj-184	20	28	.	.	PUNCT
abrj-184	21	1	this	this	DET
abrj-184	21	2	study	study	NOUN
abrj-184	21	3	endeavors	endeavor	NOUN
abrj-184	21	4	to	to	PART
abrj-184	21	5	conduct	conduct	VERB
abrj-184	21	6	a	a	DET
abrj-184	21	7	thorough	thorough	ADJ
abrj-184	21	8	analysis	analysis	NOUN
abrj-184	21	9	of	of	ADP
abrj-184	21	10	the	the	DET
abrj-184	21	11	challenges	challenge	NOUN
abrj-184	21	12	faced	face	VERB
abrj-184	21	13	by	by	ADP
abrj-184	21	14	kf	kf	PROPN
abrj-184	21	15	cha	cha	PROPN
abrj-184	21	16	in	in	ADP
abrj-184	21	17	its	its	PRON
abrj-184	21	18	business	business	NOUN
abrj-184	21	19	operations	operation	NOUN
abrj-184	21	20	and	and	CCONJ
abrj-184	21	21	to	to	PART
abrj-184	21	22	devise	devise	VERB
abrj-184	21	23	targeted	target	VERB
abrj-184	21	24	optimization	optimization	NOUN
abrj-184	21	25	strategies	strategy	NOUN
abrj-184	21	26	.	.	PUNCT
abrj-184	22	1	the	the	DET
abrj-184	22	2	findings	finding	NOUN
abrj-184	22	3	are	be	AUX
abrj-184	22	4	intended	intend	VERB
abrj-184	22	5	to	to	PART
abrj-184	22	6	offer	offer	VERB
abrj-184	22	7	insights	insight	NOUN
abrj-184	22	8	for	for	ADP
abrj-184	22	9	the	the	DET
abrj-184	22	10	strategic	strategic	ADJ
abrj-184	22	11	development	development	NOUN
abrj-184	22	12	of	of	ADP
abrj-184	22	13	not	not	PART
abrj-184	22	14	only	only	ADV
abrj-184	22	15	kf	kf	PROPN
abrj-184	22	16	cha	cha	NOUN
abrj-184	22	17	but	but	CCONJ
abrj-184	22	18	also	also	ADV
abrj-184	22	19	other	other	ADJ
abrj-184	22	20	brands	brand	NOUN
abrj-184	22	21	within	within	ADP
abrj-184	22	22	the	the	DET
abrj-184	22	23	new	new	ADJ
abrj-184	22	24	tea	tea	NOUN
abrj-184	22	25	beverage	beverage	NOUN
abrj-184	22	26	sector	sector	NOUN
abrj-184	22	27	.	.	PUNCT
abrj-184	23	1	2	2	X
abrj-184	23	2	.	.	X
abrj-184	23	3	literature	literature	NOUN
abrj-184	23	4	review	review	VERB
abrj-184	23	5	the	the	DET
abrj-184	23	6	new	new	ADJ
abrj-184	23	7	tea	tea	NOUN
abrj-184	23	8	beverage	beverage	NOUN
abrj-184	23	9	industry	industry	NOUN
abrj-184	23	10	:	:	PUNCT
abrj-184	23	11	research	research	NOUN
abrj-184	23	12	on	on	ADP
abrj-184	23	13	the	the	DET
abrj-184	23	14	new	new	ADJ
abrj-184	23	15	tea	tea	NOUN
abrj-184	23	16	beverage	beverage	NOUN
abrj-184	23	17	industry	industry	NOUN
abrj-184	23	18	primarily	primarily	ADV
abrj-184	23	19	focuses	focus	VERB
abrj-184	23	20	on	on	ADP
abrj-184	23	21	the	the	DET
abrj-184	23	22	study	study	NOUN
abrj-184	23	23	of	of	ADP
abrj-184	23	24	well	well	ADV
abrj-184	23	25	-	-	PUNCT
abrj-184	23	26	known	know	VERB
abrj-184	23	27	chain	chain	NOUN
abrj-184	23	28	beverage	beverage	NOUN
abrj-184	23	29	stores	store	NOUN
abrj-184	23	30	.	.	PUNCT
abrj-184	24	1	kim	kim	PROPN
abrj-184	24	2	and	and	CCONJ
abrj-184	24	3	park	park	NOUN
abrj-184	24	4	(	(	PUNCT
abrj-184	24	5	2021	2021	NUM
abrj-184	24	6	)	)	PUNCT
abrj-184	24	7	investigated	investigate	VERB
abrj-184	24	8	the	the	DET
abrj-184	24	9	marketing	marketing	NOUN
abrj-184	24	10	strategies	strategy	NOUN
abrj-184	24	11	of	of	ADP
abrj-184	24	12	global	global	ADJ
abrj-184	24	13	coffee	coffee	NOUN
abrj-184	24	14	companies	company	NOUN
abrj-184	24	15	such	such	ADJ
abrj-184	24	16	as	as	ADP
abrj-184	24	17	starbucks	starbuck	NOUN
abrj-184	24	18	and	and	CCONJ
abrj-184	24	19	blue	blue	ADJ
abrj-184	24	20	bottle	bottle	NOUN
abrj-184	24	21	in	in	ADP
abrj-184	24	22	the	the	DET
abrj-184	24	23	context	context	NOUN
abrj-184	24	24	of	of	ADP
abrj-184	24	25	modern	modern	ADJ
abrj-184	24	26	consumer	consumer	NOUN
abrj-184	24	27	characteristics	characteristic	NOUN
abrj-184	24	28	and	and	CCONJ
abrj-184	24	29	global	global	ADJ
abrj-184	24	30	franchise	franchise	NOUN
abrj-184	24	31	space	space	NOUN
abrj-184	24	32	design	design	NOUN
abrj-184	24	33	,	,	PUNCT
abrj-184	24	34	identifying	identify	VERB
abrj-184	24	35	aesthetics	aesthetic	NOUN
abrj-184	24	36	,	,	PUNCT
abrj-184	24	37	interactivity	interactivity	NOUN
abrj-184	24	38	,	,	PUNCT
abrj-184	24	39	and	and	CCONJ
abrj-184	24	40	value	value	NOUN
abrj-184	24	41	as	as	ADP
abrj-184	24	42	the	the	DET
abrj-184	24	43	three	three	NUM
abrj-184	24	44	marketing	marketing	NOUN
abrj-184	24	45	characteristics	characteristic	NOUN
abrj-184	24	46	of	of	ADP
abrj-184	24	47	space	space	NOUN
abrj-184	24	48	design	design	NOUN
abrj-184	24	49	that	that	PRON
abrj-184	24	50	meet	meet	VERB
abrj-184	24	51	the	the	DET
abrj-184	24	52	needs	need	NOUN
abrj-184	24	53	of	of	ADP
abrj-184	24	54	modern	modern	ADJ
abrj-184	24	55	consumers	consumer	NOUN
abrj-184	24	56	and	and	CCONJ
abrj-184	24	57	enhance	enhance	VERB
abrj-184	24	58	the	the	DET
abrj-184	24	59	unique	unique	ADJ
abrj-184	24	60	value	value	NOUN
abrj-184	24	61	of	of	ADP
abrj-184	24	62	the	the	DET
abrj-184	24	63	brand	brand	NOUN
abrj-184	24	64	.	.	PUNCT
abrj-184	25	1	wang	wang	PROPN
abrj-184	25	2	(	(	PUNCT
abrj-184	25	3	2021	2021	NUM
abrj-184	25	4	)	)	PUNCT
abrj-184	25	5	studied	study	VERB
abrj-184	25	6	the	the	DET
abrj-184	25	7	different	different	ADJ
abrj-184	25	8	marketing	marketing	NOUN
abrj-184	25	9	strategies	strategy	NOUN
abrj-184	25	10	of	of	ADP
abrj-184	25	11	starbucks	starbuck	NOUN
abrj-184	25	12	and	and	CCONJ
abrj-184	25	13	luckin	luckin	ADJ
abrj-184	25	14	coffee	coffee	NOUN
abrj-184	25	15	in	in	ADP
abrj-184	25	16	the	the	DET
abrj-184	25	17	coffee	coffee	NOUN
abrj-184	25	18	industry	industry	NOUN
abrj-184	25	19	,	,	PUNCT
abrj-184	25	20	analyzing	analyze	VERB
abrj-184	25	21	the	the	DET
abrj-184	25	22	varying	vary	VERB
abrj-184	25	23	impacts	impact	NOUN
abrj-184	25	24	of	of	ADP
abrj-184	25	25	different	different	ADJ
abrj-184	25	26	pandemic	pandemic	ADJ
abrj-184	25	27	periods	period	NOUN
abrj-184	25	28	on	on	ADP
abrj-184	25	29	starbucks	starbuck	NOUN
abrj-184	25	30	and	and	CCONJ
abrj-184	25	31	the	the	DET
abrj-184	25	32	countermeasures	countermeasure	NOUN
abrj-184	25	33	adopted	adopt	VERB
abrj-184	25	34	by	by	ADP
abrj-184	25	35	the	the	DET
abrj-184	25	36	company	company	NOUN
abrj-184	25	37	.	.	PUNCT
abrj-184	26	1	in	in	ADP
abrj-184	26	2	recent	recent	ADJ
abrj-184	26	3	years	year	NOUN
abrj-184	26	4	,	,	PUNCT
abrj-184	26	5	tea	tea	NOUN
abrj-184	26	6	beverage	beverage	NOUN
abrj-184	26	7	consumption	consumption	NOUN
abrj-184	26	8	has	have	AUX
abrj-184	26	9	gradually	gradually	ADV
abrj-184	26	10	gained	gain	VERB
abrj-184	26	11	popularity	popularity	NOUN
abrj-184	26	12	in	in	ADP
abrj-184	26	13	china	china	PROPN
abrj-184	26	14	,	,	PUNCT
abrj-184	26	15	becoming	become	VERB
abrj-184	26	16	a	a	DET
abrj-184	26	17	fashionable	fashionable	ADJ
abrj-184	26	18	demand	demand	NOUN
abrj-184	26	19	and	and	CCONJ
abrj-184	26	20	culinary	culinary	NOUN
abrj-184	26	21	culture	culture	NOUN
abrj-184	26	22	.	.	PUNCT
abrj-184	27	1	wang	wang	PROPN
abrj-184	27	2	yingchang	yingchang	PROPN
abrj-184	27	3	(	(	PUNCT
abrj-184	27	4	2020	2020	NUM
abrj-184	27	5	)	)	PUNCT
abrj-184	27	6	argues	argue	VERB
abrj-184	27	7	that	that	SCONJ
abrj-184	27	8	new	new	ADJ
abrj-184	27	9	tea	tea	NOUN
abrj-184	27	10	beverage	beverage	NOUN
abrj-184	27	11	companies	company	NOUN
abrj-184	27	12	should	should	AUX
abrj-184	27	13	develop	develop	VERB
abrj-184	27	14	high	high	ADJ
abrj-184	27	15	-	-	PUNCT
abrj-184	27	16	quality	quality	NOUN
abrj-184	27	17	products	product	NOUN
abrj-184	27	18	,	,	PUNCT
abrj-184	27	19	reasonable	reasonable	ADJ
abrj-184	27	20	prices	price	NOUN
abrj-184	27	21	,	,	PUNCT
abrj-184	27	22	and	and	CCONJ
abrj-184	27	23	marketing	marketing	NOUN
abrj-184	27	24	strategies	strategy	NOUN
abrj-184	27	25	with	with	ADP
abrj-184	27	26	their	their	PRON
abrj-184	27	27	own	own	ADJ
abrj-184	27	28	corporate	corporate	ADJ
abrj-184	27	29	characteristics	characteristic	NOUN
abrj-184	27	30	to	to	PART
abrj-184	27	31	win	win	VERB
abrj-184	27	32	over	over	ADP
abrj-184	27	33	the	the	DET
abrj-184	27	34	majority	majority	NOUN
abrj-184	27	35	of	of	ADP
abrj-184	27	36	consumers	consumer	NOUN
abrj-184	27	37	.	.	PUNCT
abrj-184	28	1	by	by	ADP
abrj-184	28	2	continuously	continuously	ADV
abrj-184	28	3	innovating	innovate	VERB
abrj-184	28	4	products	product	NOUN
abrj-184	28	5	and	and	CCONJ
abrj-184	28	6	keeping	keep	VERB
abrj-184	28	7	up	up	ADP
abrj-184	28	8	with	with	ADP
abrj-184	28	9	consumer	consumer	NOUN
abrj-184	28	10	trends	trend	NOUN
abrj-184	28	11	to	to	PART
abrj-184	28	12	meet	meet	VERB
abrj-184	28	13	customer	customer	NOUN
abrj-184	28	14	needs	need	NOUN
abrj-184	28	15	,	,	PUNCT
abrj-184	28	16	marketing	marketing	NOUN
abrj-184	28	17	success	success	NOUN
abrj-184	28	18	can	can	AUX
abrj-184	28	19	be	be	AUX
abrj-184	28	20	achieved	achieve	VERB
abrj-184	28	21	.	.	PUNCT
abrj-184	29	1	tan	tan	PROPN
abrj-184	29	2	yanzhi	yanzhi	PROPN
abrj-184	29	3	and	and	CCONJ
abrj-184	29	4	peng	peng	PROPN
abrj-184	29	5	zhaoxia	zhaoxia	PROPN
abrj-184	29	6	(	(	PUNCT
abrj-184	29	7	2023	2023	NUM
abrj-184	29	8	)	)	PUNCT
abrj-184	29	9	analyzed	analyze	VERB
abrj-184	29	10	the	the	DET
abrj-184	29	11	marketing	marketing	NOUN
abrj-184	29	12	mailto:2759209526@qq.com	mailto:2759209526@qq.com	NOUN
abrj-184	29	13	mailto:18875991570@qq.com	mailto:18875991570@qq.com	X
abrj-184	29	14	https://www.doi.org/10.55220/25766759.184	https://www.doi.org/10.55220/25766759.184	ADP
abrj-184	29	15	asian	asian	PROPN
abrj-184	29	16	business	business	PROPN
abrj-184	29	17	research	research	NOUN
abrj-184	29	18	journal	journal	NOUN
abrj-184	29	19	,	,	PUNCT
abrj-184	29	20	2024	2024	NUM
abrj-184	29	21	,	,	PUNCT
abrj-184	29	22	9	9	NUM
abrj-184	29	23	:	:	SYM
abrj-184	29	24	45	45	NUM
abrj-184	29	25	-	-	SYM
abrj-184	29	26	55	55	NUM
abrj-184	29	27	46	46	NUM
abrj-184	29	28	©	©	ADP
abrj-184	29	29	2024	2024	NUM
abrj-184	29	30	by	by	ADP
abrj-184	29	31	the	the	DET
abrj-184	29	32	authors	author	NOUN
abrj-184	29	33	;	;	PUNCT
abrj-184	29	34	licensee	licensee	NOUN
abrj-184	29	35	eastern	eastern	ADJ
abrj-184	29	36	centre	centre	NOUN
abrj-184	29	37	of	of	ADP
abrj-184	29	38	science	science	NOUN
abrj-184	29	39	and	and	CCONJ
abrj-184	29	40	education	education	NOUN
abrj-184	29	41	,	,	PUNCT
abrj-184	29	42	usa	usa	PROPN
abrj-184	29	43	strategies	strategy	NOUN
abrj-184	29	44	of	of	ADP
abrj-184	29	45	"	"	PUNCT
abrj-184	29	46	mixue	mixue	NOUN
abrj-184	29	47	bingcheng	bingcheng	NOUN
abrj-184	29	48	,	,	PUNCT
abrj-184	29	49	"	"	PUNCT
abrj-184	29	50	identifying	identify	VERB
abrj-184	29	51	optimized	optimize	VERB
abrj-184	29	52	marketing	marketing	NOUN
abrj-184	29	53	strategies	strategy	NOUN
abrj-184	29	54	such	such	ADJ
abrj-184	29	55	as	as	ADP
abrj-184	29	56	precise	precise	ADJ
abrj-184	29	57	market	market	NOUN
abrj-184	29	58	positioning	positioning	NOUN
abrj-184	29	59	,	,	PUNCT
abrj-184	29	60	integration	integration	NOUN
abrj-184	29	61	of	of	ADP
abrj-184	29	62	the	the	DET
abrj-184	29	63	long	long	ADJ
abrj-184	29	64	tea	tea	NOUN
abrj-184	29	65	beverage	beverage	NOUN
abrj-184	29	66	industry	industry	NOUN
abrj-184	29	67	chain	chain	NOUN
abrj-184	29	68	,	,	PUNCT
abrj-184	29	69	and	and	CCONJ
abrj-184	29	70	establishment	establishment	NOUN
abrj-184	29	71	of	of	ADP
abrj-184	29	72	a	a	DET
abrj-184	29	73	modern	modern	ADJ
abrj-184	29	74	management	management	NOUN
abrj-184	29	75	system	system	NOUN
abrj-184	29	76	,	,	PUNCT
abrj-184	29	77	proposing	propose	VERB
abrj-184	29	78	a	a	DET
abrj-184	29	79	suitable	suitable	ADJ
abrj-184	29	80	development	development	NOUN
abrj-184	29	81	direction	direction	NOUN
abrj-184	29	82	for	for	ADP
abrj-184	29	83	the	the	DET
abrj-184	29	84	marketing	marketing	NOUN
abrj-184	29	85	process	process	NOUN
abrj-184	29	86	of	of	ADP
abrj-184	29	87	tea	tea	NOUN
abrj-184	29	88	beverage	beverage	NOUN
abrj-184	29	89	companies	company	NOUN
abrj-184	29	90	.	.	PUNCT
abrj-184	30	1	new	new	ADJ
abrj-184	30	2	media	medium	NOUN
abrj-184	30	3	marketing	marketing	NOUN
abrj-184	30	4	:	:	PUNCT
abrj-184	30	5	research	research	NOUN
abrj-184	30	6	on	on	ADP
abrj-184	30	7	new	new	ADJ
abrj-184	30	8	media	medium	NOUN
abrj-184	30	9	marketing	marketing	NOUN
abrj-184	30	10	began	begin	VERB
abrj-184	30	11	at	at	ADP
abrj-184	30	12	the	the	DET
abrj-184	30	13	turn	turn	NOUN
abrj-184	30	14	of	of	ADP
abrj-184	30	15	the	the	DET
abrj-184	30	16	century	century	NOUN
abrj-184	30	17	.	.	PUNCT
abrj-184	31	1	yantian	yantian	PROPN
abrj-184	31	2	and	and	CCONJ
abrj-184	31	3	ahmad	ahmad	PROPN
abrj-184	31	4	et	et	PROPN
abrj-184	31	5	al	al	PROPN
abrj-184	31	6	.	.	PROPN
abrj-184	31	7	(	(	PUNCT
abrj-184	31	8	2022	2022	NUM
abrj-184	31	9	)	)	PUNCT
abrj-184	31	10	confirmed	confirm	VERB
abrj-184	31	11	the	the	DET
abrj-184	31	12	significant	significant	ADJ
abrj-184	31	13	role	role	NOUN
abrj-184	31	14	of	of	ADP
abrj-184	31	15	new	new	ADJ
abrj-184	31	16	media	medium	NOUN
abrj-184	31	17	social	social	ADJ
abrj-184	31	18	software	software	NOUN
abrj-184	31	19	such	such	ADJ
abrj-184	31	20	as	as	ADP
abrj-184	31	21	instagram	instagram	PROPN
abrj-184	31	22	in	in	ADP
abrj-184	31	23	marketing	marketing	NOUN
abrj-184	31	24	.	.	PUNCT
abrj-184	32	1	additionally	additionally	ADV
abrj-184	32	2	,	,	PUNCT
abrj-184	32	3	they	they	PRON
abrj-184	32	4	validated	validate	VERB
abrj-184	32	5	the	the	DET
abrj-184	32	6	applicability	applicability	NOUN
abrj-184	32	7	of	of	ADP
abrj-184	32	8	the	the	DET
abrj-184	32	9	new	new	ADJ
abrj-184	32	10	generalized	generalized	ADJ
abrj-184	32	11	diverse	diverse	ADJ
abrj-184	32	12	weibull	weibull	NOUN
abrj-184	32	13	distribution	distribution	NOUN
abrj-184	32	14	model	model	NOUN
abrj-184	32	15	in	in	ADP
abrj-184	32	16	new	new	ADJ
abrj-184	32	17	media	medium	NOUN
abrj-184	32	18	marketing	marketing	NOUN
abrj-184	32	19	.	.	PUNCT
abrj-184	33	1	yi	yi	PROPN
abrj-184	33	2	nuo	nuo	PROPN
abrj-184	33	3	(	(	PUNCT
abrj-184	33	4	2022	2022	NUM
abrj-184	33	5	)	)	PUNCT
abrj-184	33	6	pointed	point	VERB
abrj-184	33	7	out	out	ADP
abrj-184	33	8	that	that	SCONJ
abrj-184	33	9	although	although	SCONJ
abrj-184	33	10	new	new	ADJ
abrj-184	33	11	media	medium	NOUN
abrj-184	33	12	marketing	marketing	NOUN
abrj-184	33	13	applications	application	NOUN
abrj-184	33	14	are	be	AUX
abrj-184	33	15	increasingly	increasingly	ADV
abrj-184	33	16	widespread	widespread	ADJ
abrj-184	33	17	,	,	PUNCT
abrj-184	33	18	traditional	traditional	ADJ
abrj-184	33	19	media	medium	NOUN
abrj-184	33	20	marketing	marketing	NOUN
abrj-184	33	21	can	can	AUX
abrj-184	33	22	not	not	PART
abrj-184	33	23	be	be	AUX
abrj-184	33	24	completely	completely	ADV
abrj-184	33	25	replaced	replace	VERB
abrj-184	33	26	by	by	ADP
abrj-184	33	27	new	new	ADJ
abrj-184	33	28	media	medium	NOUN
abrj-184	33	29	marketing	marketing	NOUN
abrj-184	33	30	.	.	PUNCT
abrj-184	34	1	utilizing	utilize	VERB
abrj-184	34	2	new	new	ADJ
abrj-184	34	3	media	medium	NOUN
abrj-184	34	4	technology	technology	NOUN
abrj-184	34	5	can	can	AUX
abrj-184	34	6	address	address	VERB
abrj-184	34	7	the	the	DET
abrj-184	34	8	shortcomings	shortcoming	NOUN
abrj-184	34	9	of	of	ADP
abrj-184	34	10	traditional	traditional	ADJ
abrj-184	34	11	media	medium	NOUN
abrj-184	34	12	marketing	marketing	NOUN
abrj-184	34	13	,	,	PUNCT
abrj-184	34	14	such	such	ADJ
abrj-184	34	15	as	as	ADP
abrj-184	34	16	poor	poor	ADJ
abrj-184	34	17	flexibility	flexibility	NOUN
abrj-184	34	18	,	,	PUNCT
abrj-184	34	19	inability	inability	NOUN
abrj-184	34	20	to	to	PART
abrj-184	34	21	obtain	obtain	VERB
abrj-184	34	22	user	user	NOUN
abrj-184	34	23	data	datum	NOUN
abrj-184	34	24	,	,	PUNCT
abrj-184	34	25	and	and	CCONJ
abrj-184	34	26	understanding	understand	VERB
abrj-184	34	27	customer	customer	NOUN
abrj-184	34	28	preferences	preference	NOUN
abrj-184	34	29	,	,	PUNCT
abrj-184	34	30	thereby	thereby	ADV
abrj-184	34	31	achieving	achieve	VERB
abrj-184	34	32	integrated	integrated	ADJ
abrj-184	34	33	marketing	marketing	NOUN
abrj-184	34	34	leveraging	leverage	VERB
abrj-184	34	35	both	both	CCONJ
abrj-184	34	36	traditional	traditional	ADJ
abrj-184	34	37	and	and	CCONJ
abrj-184	34	38	new	new	ADJ
abrj-184	34	39	media	medium	NOUN
abrj-184	34	40	.	.	PUNCT
abrj-184	35	1	guo	guo	PROPN
abrj-184	35	2	chaoshe	chaoshe	PROPN
abrj-184	35	3	(	(	PUNCT
abrj-184	35	4	2021	2021	NUM
abrj-184	35	5	)	)	PUNCT
abrj-184	35	6	analyzed	analyze	VERB
abrj-184	35	7	the	the	DET
abrj-184	35	8	characteristics	characteristic	NOUN
abrj-184	35	9	of	of	ADP
abrj-184	35	10	new	new	ADJ
abrj-184	35	11	media	medium	NOUN
abrj-184	35	12	marketing	marketing	NOUN
abrj-184	35	13	in	in	ADP
abrj-184	35	14	the	the	DET
abrj-184	35	15	internet	internet	NOUN
abrj-184	35	16	era	era	NOUN
abrj-184	35	17	,	,	PUNCT
abrj-184	35	18	such	such	ADJ
abrj-184	35	19	as	as	ADP
abrj-184	35	20	rich	rich	ADJ
abrj-184	35	21	marketing	marketing	NOUN
abrj-184	35	22	channels	channel	NOUN
abrj-184	35	23	,	,	PUNCT
abrj-184	35	24	targeted	targeted	ADJ
abrj-184	35	25	marketing	marketing	NOUN
abrj-184	35	26	,	,	PUNCT
abrj-184	35	27	and	and	CCONJ
abrj-184	35	28	alignment	alignment	NOUN
abrj-184	35	29	with	with	ADP
abrj-184	35	30	modern	modern	ADJ
abrj-184	35	31	behavior	behavior	NOUN
abrj-184	35	32	habits	habit	NOUN
abrj-184	35	33	,	,	PUNCT
abrj-184	35	34	proposing	propose	VERB
abrj-184	35	35	that	that	SCONJ
abrj-184	35	36	the	the	DET
abrj-184	35	37	practice	practice	NOUN
abrj-184	35	38	of	of	ADP
abrj-184	35	39	new	new	ADJ
abrj-184	35	40	media	medium	NOUN
abrj-184	35	41	marketing	marketing	NOUN
abrj-184	35	42	requires	require	VERB
abrj-184	35	43	expanding	expand	VERB
abrj-184	35	44	marketing	marketing	NOUN
abrj-184	35	45	channels	channel	NOUN
abrj-184	35	46	,	,	PUNCT
abrj-184	35	47	enriching	enrich	VERB
abrj-184	35	48	content	content	NOUN
abrj-184	35	49	,	,	PUNCT
abrj-184	35	50	integrating	integrate	VERB
abrj-184	35	51	resources	resource	NOUN
abrj-184	35	52	,	,	PUNCT
abrj-184	35	53	and	and	CCONJ
abrj-184	35	54	enhancing	enhance	VERB
abrj-184	35	55	online	online	ADJ
abrj-184	35	56	-	-	PUNCT
abrj-184	35	57	offline	offline	ADJ
abrj-184	35	58	interaction	interaction	NOUN
abrj-184	35	59	.	.	PUNCT
abrj-184	36	1	zhong	zhong	PROPN
abrj-184	36	2	nana	nana	PROPN
abrj-184	36	3	(	(	PUNCT
abrj-184	36	4	2022	2022	NUM
abrj-184	36	5	)	)	PUNCT
abrj-184	36	6	believes	believe	VERB
abrj-184	36	7	that	that	SCONJ
abrj-184	36	8	new	new	ADJ
abrj-184	36	9	media	medium	NOUN
abrj-184	36	10	marketing	marketing	NOUN
abrj-184	36	11	possesses	possesse	NOUN
abrj-184	36	12	advantages	advantage	NOUN
abrj-184	36	13	that	that	SCONJ
abrj-184	36	14	traditional	traditional	ADJ
abrj-184	36	15	marketing	marketing	NOUN
abrj-184	36	16	does	do	VERB
abrj-184	36	17	not	not	PART
abrj-184	36	18	,	,	PUNCT
abrj-184	36	19	such	such	ADJ
abrj-184	36	20	as	as	ADP
abrj-184	36	21	more	more	ADV
abrj-184	36	22	comprehensive	comprehensive	ADJ
abrj-184	36	23	presentation	presentation	NOUN
abrj-184	36	24	forms	form	NOUN
abrj-184	36	25	,	,	PUNCT
abrj-184	36	26	flexible	flexible	ADJ
abrj-184	36	27	information	information	NOUN
abrj-184	36	28	delivery	delivery	NOUN
abrj-184	36	29	,	,	PUNCT
abrj-184	36	30	diverse	diverse	ADJ
abrj-184	36	31	content	content	NOUN
abrj-184	36	32	,	,	PUNCT
abrj-184	36	33	and	and	CCONJ
abrj-184	36	34	interactive	interactive	ADJ
abrj-184	36	35	communication	communication	NOUN
abrj-184	36	36	.	.	PUNCT
abrj-184	37	1	it	it	PRON
abrj-184	37	2	can	can	AUX
abrj-184	37	3	break	break	VERB
abrj-184	37	4	through	through	ADP
abrj-184	37	5	the	the	DET
abrj-184	37	6	constraints	constraint	NOUN
abrj-184	37	7	of	of	ADP
abrj-184	37	8	time	time	NOUN
abrj-184	37	9	and	and	CCONJ
abrj-184	37	10	space	space	NOUN
abrj-184	37	11	,	,	PUNCT
abrj-184	37	12	delivering	deliver	VERB
abrj-184	37	13	multi	multi	ADJ
abrj-184	37	14	-	-	ADJ
abrj-184	37	15	dimensional	dimensional	ADJ
abrj-184	37	16	marketing	marketing	NOUN
abrj-184	37	17	information	information	NOUN
abrj-184	37	18	to	to	ADP
abrj-184	37	19	consumers	consumer	NOUN
abrj-184	37	20	at	at	ADP
abrj-184	37	21	any	any	DET
abrj-184	37	22	time	time	NOUN
abrj-184	37	23	and	and	CCONJ
abrj-184	37	24	place	place	NOUN
abrj-184	37	25	through	through	ADP
abrj-184	37	26	multiple	multiple	ADJ
abrj-184	37	27	paths	path	NOUN
abrj-184	37	28	.	.	PUNCT
abrj-184	38	1	new	new	ADJ
abrj-184	38	2	media	medium	NOUN
abrj-184	38	3	marketing	marketing	NOUN
abrj-184	38	4	is	be	AUX
abrj-184	38	5	a	a	DET
abrj-184	38	6	marketing	marketing	NOUN
abrj-184	38	7	model	model	NOUN
abrj-184	38	8	based	base	VERB
abrj-184	38	9	on	on	ADP
abrj-184	38	10	digital	digital	ADJ
abrj-184	38	11	information	information	NOUN
abrj-184	38	12	technology	technology	NOUN
abrj-184	38	13	and	and	CCONJ
abrj-184	38	14	internet	internet	NOUN
abrj-184	38	15	technology	technology	NOUN
abrj-184	38	16	,	,	PUNCT
abrj-184	38	17	where	where	SCONJ
abrj-184	38	18	companies	company	NOUN
abrj-184	38	19	use	use	VERB
abrj-184	38	20	new	new	ADJ
abrj-184	38	21	media	medium	NOUN
abrj-184	38	22	to	to	PART
abrj-184	38	23	disseminate	disseminate	VERB
abrj-184	38	24	information	information	NOUN
abrj-184	38	25	targeting	target	VERB
abrj-184	38	26	user	user	NOUN
abrj-184	38	27	needs	need	NOUN
abrj-184	38	28	,	,	PUNCT
abrj-184	38	29	planning	planning	NOUN
abrj-184	38	30	and	and	CCONJ
abrj-184	38	31	executing	execute	VERB
abrj-184	38	32	content	content	NOUN
abrj-184	38	33	or	or	CCONJ
abrj-184	38	34	online	online	ADJ
abrj-184	38	35	activities	activity	NOUN
abrj-184	38	36	with	with	ADP
abrj-184	38	37	high	high	ADJ
abrj-184	38	38	communication	communication	NOUN
abrj-184	38	39	value	value	NOUN
abrj-184	38	40	to	to	PART
abrj-184	38	41	guide	guide	VERB
abrj-184	38	42	users	user	NOUN
abrj-184	38	43	to	to	PART
abrj-184	38	44	identify	identify	VERB
abrj-184	38	45	with	with	ADP
abrj-184	38	46	a	a	DET
abrj-184	38	47	certain	certain	ADJ
abrj-184	38	48	concept	concept	NOUN
abrj-184	38	49	or	or	CCONJ
abrj-184	38	50	idea	idea	NOUN
abrj-184	38	51	.	.	PUNCT
abrj-184	39	1	iresearch	iresearch	NOUN
abrj-184	39	2	(	(	PUNCT
abrj-184	39	3	2020	2020	NUM
abrj-184	39	4	)	)	PUNCT
abrj-184	39	5	considers	consider	VERB
abrj-184	39	6	new	new	ADJ
abrj-184	39	7	media	medium	NOUN
abrj-184	39	8	marketing	marketing	NOUN
abrj-184	39	9	to	to	PART
abrj-184	39	10	be	be	AUX
abrj-184	39	11	supported	support	VERB
abrj-184	39	12	and	and	CCONJ
abrj-184	39	13	operated	operate	VERB
abrj-184	39	14	jointly	jointly	ADV
abrj-184	39	15	by	by	ADP
abrj-184	39	16	industry	industry	NOUN
abrj-184	39	17	chain	chain	NOUN
abrj-184	39	18	marketing	marketing	NOUN
abrj-184	39	19	service	service	NOUN
abrj-184	39	20	providers	provider	NOUN
abrj-184	39	21	,	,	PUNCT
abrj-184	39	22	advertisers	advertiser	NOUN
abrj-184	39	23	,	,	PUNCT
abrj-184	39	24	key	key	ADJ
abrj-184	39	25	opinion	opinion	NOUN
abrj-184	39	26	leaders	leader	NOUN
abrj-184	39	27	,	,	PUNCT
abrj-184	39	28	multi	multi	ADJ
abrj-184	39	29	-	-	ADJ
abrj-184	39	30	channel	channel	NOUN
abrj-184	39	31	networks	network	NOUN
abrj-184	39	32	,	,	PUNCT
abrj-184	39	33	and	and	CCONJ
abrj-184	39	34	new	new	ADJ
abrj-184	39	35	media	medium	NOUN
abrj-184	39	36	platforms	platform	NOUN
abrj-184	39	37	,	,	PUNCT
abrj-184	39	38	with	with	ADP
abrj-184	39	39	key	key	ADJ
abrj-184	39	40	opinion	opinion	NOUN
abrj-184	39	41	leaders	leader	NOUN
abrj-184	39	42	(	(	PUNCT
abrj-184	39	43	kols	kol	NOUN
abrj-184	39	44	)	)	PUNCT
abrj-184	39	45	as	as	ADP
abrj-184	39	46	the	the	DET
abrj-184	39	47	main	main	ADJ
abrj-184	39	48	body	body	NOUN
abrj-184	39	49	conducting	conduct	VERB
abrj-184	39	50	content	content	NOUN
abrj-184	39	51	marketing	marketing	NOUN
abrj-184	39	52	activities	activity	NOUN
abrj-184	39	53	on	on	ADP
abrj-184	39	54	social	social	ADJ
abrj-184	39	55	media	medium	NOUN
abrj-184	39	56	,	,	PUNCT
abrj-184	39	57	short	short	ADJ
abrj-184	39	58	video	video	NOUN
abrj-184	39	59	platforms	platform	NOUN
abrj-184	39	60	,	,	PUNCT
abrj-184	39	61	and	and	CCONJ
abrj-184	39	62	other	other	ADJ
abrj-184	39	63	new	new	ADJ
abrj-184	39	64	media	medium	NOUN
abrj-184	39	65	platforms	platform	NOUN
abrj-184	39	66	.	.	PUNCT
abrj-184	40	1	chen	chen	PROPN
abrj-184	40	2	xiao	xiao	PROPN
abrj-184	40	3	(	(	PUNCT
abrj-184	40	4	2021	2021	NUM
abrj-184	40	5	)	)	PUNCT
abrj-184	40	6	believes	believe	VERB
abrj-184	40	7	that	that	SCONJ
abrj-184	40	8	new	new	ADJ
abrj-184	40	9	media	medium	NOUN
abrj-184	40	10	marketing	marketing	NOUN
abrj-184	40	11	is	be	AUX
abrj-184	40	12	based	base	VERB
abrj-184	40	13	on	on	ADP
abrj-184	40	14	the	the	DET
abrj-184	40	15	appeal	appeal	NOUN
abrj-184	40	16	of	of	ADP
abrj-184	40	17	products	product	NOUN
abrj-184	40	18	and	and	CCONJ
abrj-184	40	19	services	service	NOUN
abrj-184	40	20	,	,	PUNCT
abrj-184	40	21	using	use	VERB
abrj-184	40	22	new	new	ADJ
abrj-184	40	23	media	medium	NOUN
abrj-184	40	24	platforms	platform	NOUN
abrj-184	40	25	for	for	ADP
abrj-184	40	26	dissemination	dissemination	NOUN
abrj-184	40	27	and	and	CCONJ
abrj-184	40	28	promotion	promotion	NOUN
abrj-184	40	29	,	,	PUNCT
abrj-184	40	30	guiding	guide	VERB
abrj-184	40	31	consumers	consumer	NOUN
abrj-184	40	32	to	to	PART
abrj-184	40	33	understand	understand	VERB
abrj-184	40	34	and	and	CCONJ
abrj-184	40	35	identify	identify	VERB
abrj-184	40	36	through	through	ADP
abrj-184	40	37	content	content	NOUN
abrj-184	40	38	in	in	ADP
abrj-184	40	39	the	the	DET
abrj-184	40	40	form	form	NOUN
abrj-184	40	41	of	of	ADP
abrj-184	40	42	text	text	NOUN
abrj-184	40	43	,	,	PUNCT
abrj-184	40	44	images	image	NOUN
abrj-184	40	45	,	,	PUNCT
abrj-184	40	46	and	and	CCONJ
abrj-184	40	47	videos	video	NOUN
abrj-184	40	48	,	,	PUNCT
abrj-184	40	49	thereby	thereby	ADV
abrj-184	40	50	achieving	achieve	VERB
abrj-184	40	51	marketing	marketing	NOUN
abrj-184	40	52	objectives	objective	NOUN
abrj-184	40	53	.	.	PUNCT
abrj-184	41	1	4i	4i	NUM
abrj-184	41	2	internet	internet	NOUN
abrj-184	41	3	marketing	marketing	NOUN
abrj-184	41	4	:	:	PUNCT
abrj-184	41	5	the	the	DET
abrj-184	41	6	4i	4i	NUM
abrj-184	41	7	internet	internet	NOUN
abrj-184	41	8	marketing	marketing	NOUN
abrj-184	41	9	within	within	ADP
abrj-184	41	10	integrated	integrated	ADJ
abrj-184	41	11	marketing	marketing	NOUN
abrj-184	41	12	communication	communication	NOUN
abrj-184	41	13	encompasses	encompass	VERB
abrj-184	41	14	four	four	NUM
abrj-184	41	15	marketing	marketing	NOUN
abrj-184	41	16	principles	principle	NOUN
abrj-184	41	17	:	:	PUNCT
abrj-184	41	18	interesting	interesting	ADJ
abrj-184	41	19	,	,	PUNCT
abrj-184	41	20	interests	interest	NOUN
abrj-184	41	21	,	,	PUNCT
abrj-184	41	22	interaction	interaction	NOUN
abrj-184	41	23	,	,	PUNCT
abrj-184	41	24	and	and	CCONJ
abrj-184	41	25	individuality	individuality	NOUN
abrj-184	41	26	(	(	PUNCT
abrj-184	41	27	schultz	schultz	PROPN
abrj-184	41	28	&	&	CCONJ
abrj-184	41	29	schultz	schultz	PROPN
abrj-184	41	30	,	,	PUNCT
abrj-184	41	31	2013	2013	NUM
abrj-184	41	32	)	)	PUNCT
abrj-184	41	33	.	.	PUNCT
abrj-184	42	1	it	it	PRON
abrj-184	42	2	emphasizes	emphasize	VERB
abrj-184	42	3	the	the	DET
abrj-184	42	4	need	need	NOUN
abrj-184	42	5	to	to	PART
abrj-184	42	6	focus	focus	VERB
abrj-184	42	7	on	on	ADP
abrj-184	42	8	customer	customer	NOUN
abrj-184	42	9	differentiation	differentiation	NOUN
abrj-184	42	10	and	and	CCONJ
abrj-184	42	11	personalization	personalization	NOUN
abrj-184	42	12	during	during	ADP
abrj-184	42	13	marketing	marketing	NOUN
abrj-184	42	14	activities	activity	NOUN
abrj-184	42	15	,	,	PUNCT
abrj-184	42	16	maintain	maintain	VERB
abrj-184	42	17	good	good	ADJ
abrj-184	42	18	interaction	interaction	NOUN
abrj-184	42	19	with	with	ADP
abrj-184	42	20	customers	customer	NOUN
abrj-184	42	21	,	,	PUNCT
abrj-184	42	22	plan	plan	NOUN
abrj-184	42	23	activities	activity	NOUN
abrj-184	42	24	that	that	PRON
abrj-184	42	25	attract	attract	VERB
abrj-184	42	26	customer	customer	NOUN
abrj-184	42	27	interest	interest	NOUN
abrj-184	42	28	,	,	PUNCT
abrj-184	42	29	and	and	CCONJ
abrj-184	42	30	benefit	benefit	NOUN
abrj-184	42	31	customers	customer	NOUN
abrj-184	42	32	.	.	PUNCT
abrj-184	43	1	the	the	DET
abrj-184	43	2	4i	4i	NUM
abrj-184	43	3	model	model	NOUN
abrj-184	43	4	highlights	highlight	NOUN
abrj-184	43	5	the	the	DET
abrj-184	43	6	efficient	efficient	ADJ
abrj-184	43	7	use	use	NOUN
abrj-184	43	8	of	of	ADP
abrj-184	43	9	marketing	marketing	NOUN
abrj-184	43	10	methods	method	NOUN
abrj-184	43	11	in	in	ADP
abrj-184	43	12	the	the	DET
abrj-184	43	13	internet	internet	NOUN
abrj-184	43	14	context	context	NOUN
abrj-184	43	15	,	,	PUNCT
abrj-184	43	16	shifting	shift	VERB
abrj-184	43	17	the	the	DET
abrj-184	43	18	communication	communication	NOUN
abrj-184	43	19	model	model	NOUN
abrj-184	43	20	from	from	ADP
abrj-184	43	21	"	"	PUNCT
abrj-184	43	22	subject	subject	ADJ
abrj-184	43	23	-	-	PUNCT
abrj-184	43	24	centric	centric	NOUN
abrj-184	43	25	"	"	PUNCT
abrj-184	43	26	to	to	ADP
abrj-184	43	27	"	"	PUNCT
abrj-184	43	28	audience	audience	NOUN
abrj-184	43	29	-	-	PUNCT
abrj-184	43	30	centric	centric	NOUN
abrj-184	43	31	.	.	PUNCT
abrj-184	43	32	"	"	PUNCT
abrj-184	44	1	4i	4i	NOUN
abrj-184	44	2	is	be	AUX
abrj-184	44	3	generated	generate	VERB
abrj-184	44	4	in	in	ADP
abrj-184	44	5	the	the	DET
abrj-184	44	6	context	context	NOUN
abrj-184	44	7	of	of	ADP
abrj-184	44	8	the	the	DET
abrj-184	44	9	internet	internet	NOUN
abrj-184	44	10	,	,	PUNCT
abrj-184	44	11	with	with	ADP
abrj-184	44	12	its	its	PRON
abrj-184	44	13	core	core	NOUN
abrj-184	44	14	being	be	AUX
abrj-184	44	15	the	the	DET
abrj-184	44	16	user	user	NOUN
abrj-184	44	17	,	,	PUNCT
abrj-184	44	18	focusing	focus	VERB
abrj-184	44	19	on	on	ADP
abrj-184	44	20	studying	study	VERB
abrj-184	44	21	interaction	interaction	NOUN
abrj-184	44	22	with	with	ADP
abrj-184	44	23	users	user	NOUN
abrj-184	44	24	and	and	CCONJ
abrj-184	44	25	adapting	adapt	VERB
abrj-184	44	26	to	to	ADP
abrj-184	44	27	the	the	DET
abrj-184	44	28	fragmented	fragmented	ADJ
abrj-184	44	29	development	development	NOUN
abrj-184	44	30	of	of	ADP
abrj-184	44	31	online	online	ADJ
abrj-184	44	32	activities	activity	NOUN
abrj-184	44	33	(	(	PUNCT
abrj-184	44	34	li	li	NOUN
abrj-184	44	35	,	,	PUNCT
abrj-184	44	36	2021	2021	NUM
abrj-184	44	37	)	)	PUNCT
abrj-184	44	38	.	.	PUNCT
abrj-184	45	1	3	3	X
abrj-184	45	2	.	.	X
abrj-184	45	3	current	current	ADJ
abrj-184	45	4	marketing	marketing	NOUN
abrj-184	45	5	strategies	strategy	NOUN
abrj-184	45	6	of	of	ADP
abrj-184	45	7	the	the	DET
abrj-184	45	8	case	case	NOUN
abrj-184	45	9	study	study	NOUN
abrj-184	45	10	3.1	3.1	NUM
abrj-184	45	11	.	.	PUNCT
abrj-184	46	1	company	company	NOUN
abrj-184	46	2	overview	overview	NOUN
abrj-184	46	3	kung	kung	PROPN
abrj-184	46	4	fu	fu	PROPN
abrj-184	46	5	cha	cha	PROPN
abrj-184	46	6	(	(	PUNCT
abrj-184	46	7	kf	kf	PROPN
abrj-184	46	8	cha；kf	cha；kf	PROPN
abrj-184	46	9	tea	tea	NOUN
abrj-184	46	10	)	)	PUNCT
abrj-184	46	11	,	,	PUNCT
abrj-184	46	12	a	a	DET
abrj-184	46	13	leading	lead	VERB
abrj-184	46	14	brand	brand	NOUN
abrj-184	46	15	in	in	ADP
abrj-184	46	16	china	china	PROPN
abrj-184	46	17	's	's	PART
abrj-184	46	18	tea	tea	NOUN
abrj-184	46	19	beverage	beverage	NOUN
abrj-184	46	20	industry	industry	NOUN
abrj-184	46	21	,	,	PUNCT
abrj-184	46	22	was	be	AUX
abrj-184	46	23	established	establish	VERB
abrj-184	46	24	in	in	ADP
abrj-184	46	25	2008	2008	NUM
abrj-184	46	26	by	by	ADP
abrj-184	46	27	hengsheng	hengsheng	PROPN
abrj-184	46	28	herui	herui	PROPN
abrj-184	46	29	industrial	industrial	PROPN
abrj-184	46	30	group	group	PROPN
abrj-184	46	31	co.	co.	PROPN
abrj-184	46	32	,	,	PUNCT
abrj-184	46	33	ltd	ltd	PROPN
abrj-184	46	34	.	.	PROPN
abrj-184	46	35	with	with	ADP
abrj-184	46	36	its	its	PRON
abrj-184	46	37	deep	deep	ADJ
abrj-184	46	38	cultural	cultural	ADJ
abrj-184	46	39	heritage	heritage	NOUN
abrj-184	46	40	rooted	root	VERB
abrj-184	46	41	in	in	ADP
abrj-184	46	42	chengdu	chengdu	PROPN
abrj-184	46	43	,	,	PUNCT
abrj-184	46	44	sichuan	sichuan	PROPN
abrj-184	46	45	,	,	PUNCT
abrj-184	46	46	the	the	DET
abrj-184	46	47	brand	brand	NOUN
abrj-184	46	48	quickly	quickly	ADV
abrj-184	46	49	distinguished	distinguish	VERB
abrj-184	46	50	itself	itself	PRON
abrj-184	46	51	in	in	ADP
abrj-184	46	52	the	the	DET
abrj-184	46	53	market	market	NOUN
abrj-184	46	54	and	and	CCONJ
abrj-184	46	55	by	by	ADP
abrj-184	46	56	2024	2024	NUM
abrj-184	46	57	had	have	AUX
abrj-184	46	58	achieved	achieve	VERB
abrj-184	46	59	an	an	DET
abrj-184	46	60	impressive	impressive	ADJ
abrj-184	46	61	milestone	milestone	NOUN
abrj-184	46	62	of	of	ADP
abrj-184	46	63	surpassing	surpass	VERB
abrj-184	46	64	8,000	8,000	NUM
abrj-184	46	65	stores	store	NOUN
abrj-184	46	66	nationwide	nationwide	ADV
abrj-184	46	67	,	,	PUNCT
abrj-184	46	68	covering	cover	VERB
abrj-184	46	69	more	more	ADJ
abrj-184	46	70	than	than	ADP
abrj-184	46	71	330	330	NUM
abrj-184	46	72	cities	city	NOUN
abrj-184	46	73	.	.	PUNCT
abrj-184	47	1	in	in	ADP
abrj-184	47	2	terms	term	NOUN
abrj-184	47	3	of	of	ADP
abrj-184	47	4	brand	brand	NOUN
abrj-184	47	5	image	image	NOUN
abrj-184	47	6	,	,	PUNCT
abrj-184	47	7	inspired	inspire	VERB
abrj-184	47	8	by	by	ADP
abrj-184	47	9	the	the	DET
abrj-184	47	10	iconic	iconic	ADJ
abrj-184	47	11	symbol	symbol	NOUN
abrj-184	47	12	of	of	ADP
abrj-184	47	13	chengdu	chengdu	PROPN
abrj-184	47	14	,	,	PUNCT
abrj-184	47	15	the	the	DET
abrj-184	47	16	cha	cha	NOUN
abrj-184	47	17	,	,	PUNCT
abrj-184	47	18	kf	kf	PROPN
abrj-184	47	19	cha	cha	PROPN
abrj-184	47	20	created	create	VERB
abrj-184	47	21	its	its	PRON
abrj-184	47	22	own	own	ADJ
abrj-184	47	23	ip	ip	NOUN
abrj-184	47	24	,	,	PUNCT
abrj-184	47	25	"	"	PUNCT
abrj-184	47	26	ding	de	VERB
abrj-184	47	27	ding	ding	ADJ
abrj-184	47	28	cat	cat	NOUN
abrj-184	47	29	,	,	PUNCT
abrj-184	47	30	"	"	PUNCT
abrj-184	47	31	as	as	ADP
abrj-184	47	32	the	the	DET
abrj-184	47	33	brand	brand	NOUN
abrj-184	47	34	logo	logo	NOUN
abrj-184	47	35	,	,	PUNCT
abrj-184	47	36	endowing	endow	VERB
abrj-184	47	37	the	the	DET
abrj-184	47	38	brand	brand	NOUN
abrj-184	47	39	with	with	ADP
abrj-184	47	40	a	a	DET
abrj-184	47	41	friendly	friendly	ADJ
abrj-184	47	42	and	and	CCONJ
abrj-184	47	43	approachable	approachable	ADJ
abrj-184	47	44	image	image	NOUN
abrj-184	47	45	.	.	PUNCT
abrj-184	48	1	the	the	DET
abrj-184	48	2	company	company	NOUN
abrj-184	48	3	consistently	consistently	ADV
abrj-184	48	4	selects	select	VERB
abrj-184	48	5	high	high	ADJ
abrj-184	48	6	-	-	PUNCT
abrj-184	48	7	quality	quality	NOUN
abrj-184	48	8	ingredients	ingredient	NOUN
abrj-184	48	9	to	to	PART
abrj-184	48	10	ensure	ensure	VERB
abrj-184	48	11	the	the	DET
abrj-184	48	12	freshness	freshness	NOUN
abrj-184	48	13	and	and	CCONJ
abrj-184	48	14	nutrition	nutrition	NOUN
abrj-184	48	15	of	of	ADP
abrj-184	48	16	its	its	PRON
abrj-184	48	17	products	product	NOUN
abrj-184	48	18	,	,	PUNCT
abrj-184	48	19	and	and	CCONJ
abrj-184	48	20	it	it	PRON
abrj-184	48	21	uses	use	VERB
abrj-184	48	22	unique	unique	ADJ
abrj-184	48	23	formulas	formula	NOUN
abrj-184	48	24	to	to	PART
abrj-184	48	25	create	create	VERB
abrj-184	48	26	delicious	delicious	ADJ
abrj-184	48	27	and	and	CCONJ
abrj-184	48	28	healthy	healthy	ADJ
abrj-184	48	29	beverages	beverage	NOUN
abrj-184	48	30	that	that	PRON
abrj-184	48	31	meet	meet	VERB
abrj-184	48	32	consumers	consumer	NOUN
abrj-184	48	33	'	'	PART
abrj-184	48	34	pursuit	pursuit	NOUN
abrj-184	48	35	of	of	ADP
abrj-184	48	36	quality	quality	NOUN
abrj-184	48	37	and	and	CCONJ
abrj-184	48	38	health	health	NOUN
abrj-184	48	39	.	.	PUNCT
abrj-184	49	1	kf	kf	PROPN
abrj-184	49	2	cha	cha	PROPN
abrj-184	49	3	's	's	PART
abrj-184	49	4	brand	brand	NOUN
abrj-184	49	5	mission	mission	NOUN
abrj-184	49	6	is	be	AUX
abrj-184	49	7	to	to	PART
abrj-184	49	8	be	be	AUX
abrj-184	49	9	"	"	PUNCT
abrj-184	49	10	everyone	everyone	PRON
abrj-184	49	11	's	's	PART
abrj-184	49	12	favorite	favorite	ADJ
abrj-184	49	13	everyday	everyday	ADJ
abrj-184	49	14	drink	drink	NOUN
abrj-184	49	15	,	,	PUNCT
abrj-184	49	16	"	"	PUNCT
abrj-184	49	17	with	with	ADP
abrj-184	49	18	the	the	DET
abrj-184	49	19	core	core	ADJ
abrj-184	49	20	philosophy	philosophy	NOUN
abrj-184	49	21	of	of	ADP
abrj-184	49	22	"	"	PUNCT
abrj-184	49	23	quality	quality	NOUN
abrj-184	49	24	tea	tea	NOUN
abrj-184	49	25	as	as	ADP
abrj-184	49	26	the	the	DET
abrj-184	49	27	base	base	NOUN
abrj-184	49	28	,	,	PUNCT
abrj-184	49	29	creating	create	VERB
abrj-184	49	30	freshness	freshness	NOUN
abrj-184	49	31	.	.	PUNCT
abrj-184	49	32	"	"	PUNCT
abrj-184	50	1	to	to	PART
abrj-184	50	2	achieve	achieve	VERB
abrj-184	50	3	this	this	DET
abrj-184	50	4	goal	goal	NOUN
abrj-184	50	5	,	,	PUNCT
abrj-184	50	6	the	the	DET
abrj-184	50	7	company	company	NOUN
abrj-184	50	8	adheres	adhere	VERB
abrj-184	50	9	to	to	ADP
abrj-184	50	10	an	an	DET
abrj-184	50	11	independent	independent	ADJ
abrj-184	50	12	product	product	NOUN
abrj-184	50	13	development	development	NOUN
abrj-184	50	14	model	model	NOUN
abrj-184	50	15	,	,	PUNCT
abrj-184	50	16	focusing	focus	VERB
abrj-184	50	17	on	on	ADP
abrj-184	50	18	product	product	NOUN
abrj-184	50	19	conceptualization	conceptualization	NOUN
abrj-184	50	20	and	and	CCONJ
abrj-184	50	21	continuously	continuously	ADV
abrj-184	50	22	exploring	explore	VERB
abrj-184	50	23	the	the	DET
abrj-184	50	24	perfect	perfect	ADJ
abrj-184	50	25	combination	combination	NOUN
abrj-184	50	26	of	of	ADP
abrj-184	50	27	chinese	chinese	ADJ
abrj-184	50	28	tea	tea	NOUN
abrj-184	50	29	and	and	CCONJ
abrj-184	50	30	natural	natural	ADJ
abrj-184	50	31	ingredients	ingredient	NOUN
abrj-184	50	32	.	.	PUNCT
abrj-184	51	1	kf	kf	PROPN
abrj-184	51	2	cha	cha	PROPN
abrj-184	51	3	is	be	AUX
abrj-184	51	4	dedicated	dedicate	VERB
abrj-184	51	5	to	to	PART
abrj-184	51	6	continuously	continuously	ADV
abrj-184	51	7	meeting	meet	VERB
abrj-184	51	8	consumers	consumer	NOUN
abrj-184	51	9	'	'	PART
abrj-184	51	10	demands	demand	NOUN
abrj-184	51	11	for	for	ADP
abrj-184	51	12	quality	quality	NOUN
abrj-184	51	13	,	,	PUNCT
abrj-184	51	14	health	health	NOUN
abrj-184	51	15	,	,	PUNCT
abrj-184	51	16	and	and	CCONJ
abrj-184	51	17	enhanced	enhanced	ADJ
abrj-184	51	18	experiences	experience	NOUN
abrj-184	51	19	,	,	PUNCT
abrj-184	51	20	and	and	CCONJ
abrj-184	51	21	to	to	ADP
abrj-184	51	22	creating	create	VERB
abrj-184	51	23	a	a	DET
abrj-184	51	24	more	more	ADV
abrj-184	51	25	diverse	diverse	ADJ
abrj-184	51	26	range	range	NOUN
abrj-184	51	27	of	of	ADP
abrj-184	51	28	beverage	beverage	NOUN
abrj-184	51	29	flavors	flavor	NOUN
abrj-184	51	30	and	and	CCONJ
abrj-184	51	31	cultural	cultural	ADJ
abrj-184	51	32	experiences	experience	NOUN
abrj-184	51	33	,	,	PUNCT
abrj-184	51	34	driving	drive	VERB
abrj-184	51	35	the	the	DET
abrj-184	51	36	brand	brand	NOUN
abrj-184	51	37	's	's	PART
abrj-184	51	38	continuous	continuous	ADJ
abrj-184	51	39	progress	progress	NOUN
abrj-184	51	40	and	and	CCONJ
abrj-184	51	41	development	development	NOUN
abrj-184	51	42	(	(	PUNCT
abrj-184	51	43	kf	kf	PROPN
abrj-184	51	44	cha	cha	PROPN
abrj-184	51	45	,	,	PUNCT
abrj-184	51	46	2024	2024	NUM
abrj-184	51	47	)	)	PUNCT
abrj-184	51	48	.	.	PUNCT
abrj-184	52	1	(	(	PUNCT
abrj-184	52	2	see	see	VERB
abrj-184	52	3	table	table	NOUN
abrj-184	52	4	1	1	NUM
abrj-184	52	5	)	)	PUNCT
abrj-184	52	6	.	.	PUNCT
abrj-184	53	1	table	table	NOUN
abrj-184	53	2	1	1	NUM
abrj-184	53	3	.	.	PUNCT
abrj-184	54	1	development	development	NOUN
abrj-184	54	2	history	history	NOUN
abrj-184	54	3	of	of	ADP
abrj-184	54	4	kf	kf	PROPN
abrj-184	54	5	cha	cha	PROPN
abrj-184	54	6	.	.	PUNCT
abrj-184	55	1	year	year	NOUN
abrj-184	55	2	development	development	NOUN
abrj-184	55	3	milestones	milestone	NOUN
abrj-184	55	4	2008	2008	NUM
abrj-184	55	5	brand	brand	NOUN
abrj-184	55	6	establishment	establishment	NOUN
abrj-184	55	7	and	and	CCONJ
abrj-184	55	8	commencement	commencement	NOUN
abrj-184	55	9	of	of	ADP
abrj-184	55	10	operations	operation	NOUN
abrj-184	55	11	2009	2009	NUM
abrj-184	55	12	trademark	trademark	NOUN
abrj-184	55	13	registration	registration	NOUN
abrj-184	55	14	and	and	CCONJ
abrj-184	55	15	opening	opening	NOUN
abrj-184	55	16	of	of	ADP
abrj-184	55	17	the	the	DET
abrj-184	55	18	second	second	ADJ
abrj-184	55	19	direct	direct	ADJ
abrj-184	55	20	store	store	NOUN
abrj-184	55	21	2010	2010	NUM
abrj-184	55	22	initiation	initiation	NOUN
abrj-184	55	23	of	of	ADP
abrj-184	55	24	chain	chain	NOUN
abrj-184	55	25	marketing	marketing	NOUN
abrj-184	55	26	and	and	CCONJ
abrj-184	55	27	opening	opening	NOUN
abrj-184	55	28	of	of	ADP
abrj-184	55	29	multiple	multiple	ADJ
abrj-184	55	30	stores	store	NOUN
abrj-184	55	31	in	in	ADP
abrj-184	55	32	chengdu	chengdu	PROPN
abrj-184	55	33	year	year	PROPN
abrj-184	55	34	development	development	NOUN
abrj-184	55	35	milestones	milestone	NOUN
abrj-184	55	36	2008	2008	NUM
abrj-184	55	37	brand	brand	NOUN
abrj-184	55	38	establishment	establishment	NOUN
abrj-184	55	39	and	and	CCONJ
abrj-184	55	40	commencement	commencement	NOUN
abrj-184	55	41	of	of	ADP
abrj-184	55	42	operations	operation	NOUN
abrj-184	55	43	2009	2009	NUM
abrj-184	55	44	trademark	trademark	NOUN
abrj-184	55	45	registration	registration	NOUN
abrj-184	55	46	and	and	CCONJ
abrj-184	55	47	opening	opening	NOUN
abrj-184	55	48	of	of	ADP
abrj-184	55	49	the	the	DET
abrj-184	55	50	second	second	ADJ
abrj-184	55	51	direct	direct	ADJ
abrj-184	55	52	store	store	NOUN
abrj-184	55	53	2010	2010	NUM
abrj-184	55	54	initiation	initiation	NOUN
abrj-184	55	55	of	of	ADP
abrj-184	55	56	chain	chain	NOUN
abrj-184	55	57	marketing	marketing	NOUN
abrj-184	55	58	and	and	CCONJ
abrj-184	55	59	opening	opening	NOUN
abrj-184	55	60	of	of	ADP
abrj-184	55	61	multiple	multiple	ADJ
abrj-184	55	62	stores	store	NOUN
abrj-184	55	63	in	in	ADP
abrj-184	55	64	chengdu	chengdu	PROPN
abrj-184	55	65	2012	2012	NUM
abrj-184	55	66	improvement	improvement	NOUN
abrj-184	55	67	of	of	ADP
abrj-184	55	68	the	the	DET
abrj-184	55	69	logistics	logistic	NOUN
abrj-184	55	70	system	system	NOUN
abrj-184	55	71	,	,	PUNCT
abrj-184	55	72	surpassing	surpass	VERB
abrj-184	55	73	50	50	NUM
abrj-184	55	74	franchise	franchise	NOUN
abrj-184	55	75	stores	store	NOUN
abrj-184	55	76	2013	2013	NUM
abrj-184	55	77	establishment	establishment	NOUN
abrj-184	55	78	of	of	ADP
abrj-184	55	79	franchise	franchise	NOUN
abrj-184	55	80	supervision	supervision	NOUN
abrj-184	55	81	,	,	PUNCT
abrj-184	55	82	cold	cold	ADJ
abrj-184	55	83	chain	chain	NOUN
abrj-184	55	84	transportation	transportation	NOUN
abrj-184	55	85	systems	system	NOUN
abrj-184	55	86	,	,	PUNCT
abrj-184	55	87	and	and	CCONJ
abrj-184	55	88	beginning	begin	VERB
abrj-184	55	89	of	of	ADP
abrj-184	55	90	brand	brand	NOUN
abrj-184	55	91	upgrade	upgrade	VERB
abrj-184	55	92	2016	2016	NUM
abrj-184	55	93	strategic	strategic	ADJ
abrj-184	55	94	upgrade	upgrade	NOUN
abrj-184	55	95	of	of	ADP
abrj-184	55	96	brand	brand	NOUN
abrj-184	55	97	positioning	positioning	NOUN
abrj-184	55	98	,	,	PUNCT
abrj-184	55	99	6	6	NUM
abrj-184	55	100	direct	direct	ADJ
abrj-184	55	101	stores	store	NOUN
abrj-184	55	102	,	,	PUNCT
abrj-184	55	103	and	and	CCONJ
abrj-184	55	104	over	over	ADP
abrj-184	55	105	120	120	NUM
abrj-184	55	106	franchise	franchise	NOUN
abrj-184	55	107	stores	store	NOUN
abrj-184	55	108	2017	2017	NUM
abrj-184	55	109	improvement	improvement	NOUN
abrj-184	55	110	of	of	ADP
abrj-184	55	111	the	the	DET
abrj-184	55	112	cold	cold	ADJ
abrj-184	55	113	chain	chain	NOUN
abrj-184	55	114	transportation	transportation	NOUN
abrj-184	55	115	system	system	NOUN
abrj-184	55	116	,	,	PUNCT
abrj-184	55	117	12	12	NUM
abrj-184	55	118	direct	direct	ADJ
abrj-184	55	119	stores	store	NOUN
abrj-184	55	120	nationwide	nationwide	ADV
abrj-184	55	121	,	,	PUNCT
abrj-184	55	122	over	over	ADP
abrj-184	55	123	160	160	NUM
abrj-184	55	124	franchise	franchise	NOUN
abrj-184	55	125	stores	store	NOUN
abrj-184	55	126	2018	2018	NUM
abrj-184	55	127	brand	brand	NOUN
abrj-184	55	128	vi	vi	NOUN
abrj-184	55	129	upgrade	upgrade	NOUN
abrj-184	55	130	,	,	PUNCT
abrj-184	55	131	opening	opening	NOUN
abrj-184	55	132	of	of	ADP
abrj-184	55	133	over	over	ADP
abrj-184	55	134	500	500	NUM
abrj-184	55	135	stores	store	NOUN
abrj-184	55	136	nationwide	nationwide	ADV
abrj-184	55	137	,	,	PUNCT
abrj-184	55	138	and	and	CCONJ
abrj-184	55	139	entry	entry	NOUN
abrj-184	55	140	into	into	ADP
abrj-184	55	141	overseas	overseas	ADJ
abrj-184	55	142	markets	market	NOUN
abrj-184	55	143	2020	2020	NUM
abrj-184	55	144	announcement	announcement	NOUN
abrj-184	55	145	of	of	ADP
abrj-184	55	146	a	a	DET
abrj-184	55	147	round	round	NOUN
abrj-184	55	148	of	of	ADP
abrj-184	55	149	financing	financing	NOUN
abrj-184	55	150	worth	worth	ADJ
abrj-184	55	151	hundreds	hundred	NOUN
abrj-184	55	152	of	of	ADP
abrj-184	55	153	millions	million	NOUN
abrj-184	55	154	,	,	PUNCT
abrj-184	55	155	further	far	ADV
abrj-184	55	156	accelerating	accelerate	VERB
abrj-184	55	157	expansion	expansion	NOUN
abrj-184	55	158	2021	2021	NUM
abrj-184	55	159	full	full	ADJ
abrj-184	55	160	corporatization	corporatization	NOUN
abrj-184	55	161	and	and	CCONJ
abrj-184	55	162	winning	win	VERB
abrj-184	55	163	the	the	DET
abrj-184	55	164	"	"	PUNCT
abrj-184	55	165	2021	2021	NUM
abrj-184	55	166	chengdu	chengdu	PROPN
abrj-184	55	167	-	-	PUNCT
abrj-184	55	168	chongqing	chongqing	ADJ
abrj-184	55	169	catering	catering	NOUN
abrj-184	55	170	benchmark	benchmark	NOUN
abrj-184	55	171	brand	brand	PROPN
abrj-184	55	172	award	award	PROPN
abrj-184	55	173	"	"	PUNCT
abrj-184	55	174	2023	2023	NUM
abrj-184	55	175	hosted	host	VERB
abrj-184	55	176	the	the	DET
abrj-184	55	177	brand	brand	NOUN
abrj-184	55	178	upgrade	upgrade	VERB
abrj-184	55	179	press	press	NOUN
abrj-184	55	180	conference	conference	NOUN
abrj-184	55	181	,	,	PUNCT
abrj-184	55	182	announcing	announce	VERB
abrj-184	55	183	the	the	DET
abrj-184	55	184	surpassing	surpassing	NOUN
abrj-184	55	185	of	of	ADP
abrj-184	55	186	7,000	7,000	NUM
abrj-184	55	187	stores	store	NOUN
abrj-184	55	188	covering	cover	VERB
abrj-184	55	189	over	over	ADP
abrj-184	55	190	330	330	NUM
abrj-184	55	191	cities	city	NOUN
abrj-184	55	192	2024	2024	NUM
abrj-184	55	193	surpassing	surpass	VERB
abrj-184	55	194	8,000	8,000	NUM
abrj-184	55	195	stores	store	NOUN
abrj-184	55	196	asian	asian	ADJ
abrj-184	55	197	business	business	NOUN
abrj-184	55	198	research	research	NOUN
abrj-184	55	199	journal	journal	NOUN
abrj-184	55	200	,	,	PUNCT
abrj-184	55	201	2024	2024	NUM
abrj-184	55	202	,	,	PUNCT
abrj-184	55	203	9	9	NUM
abrj-184	55	204	:	:	SYM
abrj-184	55	205	45	45	NUM
abrj-184	55	206	-	-	SYM
abrj-184	55	207	55	55	NUM
abrj-184	55	208	47	47	NUM
abrj-184	55	209	©	©	ADP
abrj-184	55	210	2024	2024	NUM
abrj-184	55	211	by	by	ADP
abrj-184	55	212	the	the	DET
abrj-184	55	213	authors	author	NOUN
abrj-184	55	214	;	;	PUNCT
abrj-184	55	215	licensee	licensee	NOUN
abrj-184	55	216	eastern	eastern	ADJ
abrj-184	55	217	centre	centre	NOUN
abrj-184	55	218	of	of	ADP
abrj-184	55	219	science	science	NOUN
abrj-184	55	220	and	and	CCONJ
abrj-184	55	221	education	education	NOUN
abrj-184	55	222	,	,	PUNCT
abrj-184	55	223	usa	usa	PROPN
abrj-184	55	224	3.2	3.2	NUM
abrj-184	55	225	.	.	PUNCT
abrj-184	56	1	analysis	analysis	NOUN
abrj-184	56	2	of	of	ADP
abrj-184	56	3	the	the	DET
abrj-184	56	4	current	current	ADJ
abrj-184	56	5	4i	4i	ADJ
abrj-184	56	6	new	new	ADJ
abrj-184	56	7	media	medium	NOUN
abrj-184	56	8	marketing	marketing	NOUN
abrj-184	56	9	status	status	NOUN
abrj-184	56	10	kf	kf	PROPN
abrj-184	56	11	cha	cha	PROPN
abrj-184	56	12	employs	employ	VERB
abrj-184	56	13	the	the	DET
abrj-184	56	14	4i	4i	ADJ
abrj-184	56	15	principles	principle	NOUN
abrj-184	56	16	of	of	ADP
abrj-184	56	17	new	new	ADJ
abrj-184	56	18	media	medium	NOUN
abrj-184	56	19	marketing	marketing	NOUN
abrj-184	56	20	to	to	PART
abrj-184	56	21	build	build	VERB
abrj-184	56	22	brand	brand	NOUN
abrj-184	56	23	influence	influence	NOUN
abrj-184	56	24	.	.	PUNCT
abrj-184	57	1	3.2.1	3.2.1	X
abrj-184	57	2	.	.	PUNCT
abrj-184	57	3	interesting	interesting	ADJ
abrj-184	57	4	cha	cha	NOUN
abrj-184	57	5	ip	ip	NOUN
abrj-184	57	6	image	image	NOUN
abrj-184	57	7	:	:	PUNCT
abrj-184	57	8	using	use	VERB
abrj-184	57	9	the	the	DET
abrj-184	57	10	"	"	PUNCT
abrj-184	57	11	ding	ding	ADJ
abrj-184	57	12	ding	ding	ADJ
abrj-184	57	13	cat	cat	NOUN
abrj-184	57	14	"	"	PUNCT
abrj-184	57	15	as	as	ADP
abrj-184	57	16	the	the	DET
abrj-184	57	17	core	core	NOUN
abrj-184	57	18	,	,	PUNCT
abrj-184	57	19	creating	create	VERB
abrj-184	57	20	an	an	DET
abrj-184	57	21	interesting	interesting	ADJ
abrj-184	57	22	image	image	NOUN
abrj-184	57	23	to	to	PART
abrj-184	57	24	bridge	bridge	VERB
abrj-184	57	25	the	the	DET
abrj-184	57	26	gap	gap	NOUN
abrj-184	57	27	with	with	ADP
abrj-184	57	28	consumers	consumer	NOUN
abrj-184	57	29	.	.	PUNCT
abrj-184	58	1	content	content	NOUN
abrj-184	58	2	creation	creation	NOUN
abrj-184	58	3	:	:	PUNCT
abrj-184	58	4	launching	launch	VERB
abrj-184	58	5	series	series	NOUN
abrj-184	58	6	such	such	ADJ
abrj-184	58	7	as	as	ADP
abrj-184	58	8	"	"	PUNCT
abrj-184	58	9	ding	de	VERB
abrj-184	58	10	ding	ding	ADJ
abrj-184	58	11	cat	cat	NOUN
abrj-184	58	12	's	's	PART
abrj-184	58	13	daily	daily	ADJ
abrj-184	58	14	life	life	NOUN
abrj-184	58	15	"	"	PUNCT
abrj-184	58	16	and	and	CCONJ
abrj-184	58	17	"	"	PUNCT
abrj-184	58	18	ding	ding	ADJ
abrj-184	58	19	ding	de	VERB
abrj-184	58	20	cat	cat	NOUN
abrj-184	58	21	tastes	taste	VERB
abrj-184	58	22	china	china	PROPN
abrj-184	58	23	"	"	PUNCT
abrj-184	58	24	to	to	PART
abrj-184	58	25	enhance	enhance	VERB
abrj-184	58	26	brand	brand	NOUN
abrj-184	58	27	playfulness	playfulness	NOUN
abrj-184	58	28	.	.	PUNCT
abrj-184	59	1	3.2.2	3.2.2	X
abrj-184	59	2	.	.	PUNCT
abrj-184	60	1	interests	interest	NOUN
abrj-184	60	2	online	online	ADJ
abrj-184	60	3	discount	discount	NOUN
abrj-184	60	4	activities	activity	NOUN
abrj-184	60	5	:	:	PUNCT
abrj-184	60	6	offering	offer	VERB
abrj-184	60	7	group	group	NOUN
abrj-184	60	8	purchases	purchase	NOUN
abrj-184	60	9	on	on	ADP
abrj-184	60	10	platforms	platform	NOUN
abrj-184	60	11	like	like	ADP
abrj-184	60	12	meituan	meituan	NOUN
abrj-184	60	13	and	and	CCONJ
abrj-184	60	14	douyin	douyin	PROPN
abrj-184	60	15	,	,	PUNCT
abrj-184	60	16	and	and	CCONJ
abrj-184	60	17	providing	provide	VERB
abrj-184	60	18	student	student	NOUN
abrj-184	60	19	discounts	discount	NOUN
abrj-184	60	20	through	through	ADP
abrj-184	60	21	the	the	DET
abrj-184	60	22	wechat	wechat	ADJ
abrj-184	60	23	public	public	ADJ
abrj-184	60	24	account	account	NOUN
abrj-184	60	25	.	.	PUNCT
abrj-184	61	1	public	public	ADJ
abrj-184	61	2	welfare	welfare	NOUN
abrj-184	61	3	activities	activity	NOUN
abrj-184	61	4	:	:	PUNCT
abrj-184	61	5	participating	participate	VERB
abrj-184	61	6	in	in	ADP
abrj-184	61	7	the	the	DET
abrj-184	61	8	meituan	meituan	PROPN
abrj-184	61	9	rural	rural	ADJ
abrj-184	61	10	children	child	NOUN
abrj-184	61	11	's	's	PART
abrj-184	61	12	playground	playground	ADJ
abrj-184	61	13	public	public	ADJ
abrj-184	61	14	welfare	welfare	NOUN
abrj-184	61	15	program	program	NOUN
abrj-184	61	16	,	,	PUNCT
abrj-184	61	17	donating	donate	VERB
abrj-184	61	18	funds	fund	NOUN
abrj-184	61	19	to	to	PART
abrj-184	61	20	support	support	VERB
abrj-184	61	21	disaster	disaster	NOUN
abrj-184	61	22	-	-	PUNCT
abrj-184	61	23	stricken	stricken	VERB
abrj-184	61	24	areas	area	NOUN
abrj-184	61	25	,	,	PUNCT
abrj-184	61	26	and	and	CCONJ
abrj-184	61	27	establishing	establish	VERB
abrj-184	61	28	a	a	DET
abrj-184	61	29	positive	positive	ADJ
abrj-184	61	30	social	social	ADJ
abrj-184	61	31	image	image	NOUN
abrj-184	61	32	.	.	PUNCT
abrj-184	62	1	3.2.3	3.2.3	X
abrj-184	62	2	.	.	X
abrj-184	62	3	interaction	interaction	NOUN
abrj-184	62	4	online	online	ADJ
abrj-184	62	5	event	event	NOUN
abrj-184	62	6	interaction	interaction	NOUN
abrj-184	62	7	:	:	PUNCT
abrj-184	62	8	launching	launch	VERB
abrj-184	62	9	new	new	ADJ
abrj-184	62	10	product	product	NOUN
abrj-184	62	11	launches	launch	NOUN
abrj-184	62	12	and	and	CCONJ
abrj-184	62	13	official	official	ADJ
abrj-184	62	14	challenges	challenge	NOUN
abrj-184	62	15	on	on	ADP
abrj-184	62	16	platforms	platform	NOUN
abrj-184	62	17	like	like	ADP
abrj-184	62	18	xiaohongshu	xiaohongshu	NOUN
abrj-184	62	19	and	and	CCONJ
abrj-184	62	20	douyin	douyin	VERB
abrj-184	62	21	to	to	PART
abrj-184	62	22	enhance	enhance	VERB
abrj-184	62	23	user	user	NOUN
abrj-184	62	24	engagement	engagement	NOUN
abrj-184	62	25	.	.	PUNCT
abrj-184	63	1	ip	ip	PROPN
abrj-184	63	2	co	co	ADJ
abrj-184	63	3	-	-	ADJ
abrj-184	63	4	creation	creation	NOUN
abrj-184	63	5	marketing	marketing	NOUN
abrj-184	63	6	:	:	PUNCT
abrj-184	63	7	using	use	VERB
abrj-184	63	8	the	the	DET
abrj-184	63	9	ding	ding	NOUN
abrj-184	63	10	ding	ding	ADJ
abrj-184	63	11	cat	cat	NOUN
abrj-184	63	12	image	image	NOUN
abrj-184	63	13	for	for	ADP
abrj-184	63	14	interaction	interaction	NOUN
abrj-184	63	15	,	,	PUNCT
abrj-184	63	16	collecting	collect	VERB
abrj-184	63	17	consumer	consumer	NOUN
abrj-184	63	18	feedback	feedback	NOUN
abrj-184	63	19	,	,	PUNCT
abrj-184	63	20	and	and	CCONJ
abrj-184	63	21	building	build	VERB
abrj-184	63	22	long	long	ADJ
abrj-184	63	23	-	-	PUNCT
abrj-184	63	24	term	term	NOUN
abrj-184	63	25	stable	stable	ADJ
abrj-184	63	26	customer	customer	NOUN
abrj-184	63	27	relationships	relationship	NOUN
abrj-184	63	28	.	.	PUNCT
abrj-184	64	1	3.2.4	3.2.4	NUM
abrj-184	64	2	individuality	individuality	NOUN
abrj-184	64	3	cross	cross	ADJ
abrj-184	64	4	-	-	ADJ
abrj-184	64	5	industry	industry	ADJ
abrj-184	64	6	collaboration	collaboration	NOUN
abrj-184	64	7	:	:	PUNCT
abrj-184	64	8	collaborating	collaborate	VERB
abrj-184	64	9	with	with	ADP
abrj-184	64	10	well	well	ADV
abrj-184	64	11	-	-	PUNCT
abrj-184	64	12	known	know	VERB
abrj-184	64	13	ips	ip	NOUN
abrj-184	64	14	such	such	ADJ
abrj-184	64	15	as	as	ADP
abrj-184	64	16	the	the	DET
abrj-184	64	17	tv	tv	NOUN
abrj-184	64	18	series	series	NOUN
abrj-184	64	19	"	"	PUNCT
abrj-184	64	20	chang	chang	PROPN
abrj-184	64	21	xiang	xiang	PROPN
abrj-184	64	22	si	si	PROPN
abrj-184	64	23	"	"	PUNCT
abrj-184	64	24	and	and	CCONJ
abrj-184	64	25	the	the	DET
abrj-184	64	26	secondary	secondary	ADJ
abrj-184	64	27	game	game	NOUN
abrj-184	64	28	"	"	PUNCT
abrj-184	64	29	undecided	undecided	ADJ
abrj-184	64	30	incident	incident	NOUN
abrj-184	64	31	book	book	NOUN
abrj-184	64	32	,	,	PUNCT
abrj-184	64	33	"	"	PUNCT
abrj-184	64	34	launching	launch	VERB
abrj-184	64	35	co	co	ADJ
abrj-184	64	36	-	-	ADJ
abrj-184	64	37	branded	branded	ADJ
abrj-184	64	38	products	product	NOUN
abrj-184	64	39	and	and	CCONJ
abrj-184	64	40	peripherals	peripheral	NOUN
abrj-184	64	41	to	to	PART
abrj-184	64	42	meet	meet	VERB
abrj-184	64	43	consumers	consumer	NOUN
abrj-184	64	44	'	'	PART
abrj-184	64	45	individual	individual	ADJ
abrj-184	64	46	needs	need	NOUN
abrj-184	64	47	and	and	CCONJ
abrj-184	64	48	enhance	enhance	VERB
abrj-184	64	49	the	the	DET
abrj-184	64	50	brand	brand	NOUN
abrj-184	64	51	's	's	PART
abrj-184	64	52	unique	unique	ADJ
abrj-184	64	53	image	image	NOUN
abrj-184	64	54	.	.	PUNCT
abrj-184	65	1	4	4	X
abrj-184	65	2	.	.	NOUN
abrj-184	65	3	results	result	VERB
abrj-184	65	4	4.1	4.1	NUM
abrj-184	65	5	.	.	PUNCT
abrj-184	66	1	survey	survey	NOUN
abrj-184	66	2	design	design	VERB
abrj-184	66	3	the	the	DET
abrj-184	66	4	questionnaire	questionnaire	NOUN
abrj-184	66	5	for	for	ADP
abrj-184	66	6	this	this	DET
abrj-184	66	7	study	study	NOUN
abrj-184	66	8	was	be	AUX
abrj-184	66	9	primarily	primarily	ADV
abrj-184	66	10	designed	design	VERB
abrj-184	66	11	based	base	VERB
abrj-184	66	12	on	on	ADP
abrj-184	66	13	the	the	DET
abrj-184	66	14	opinions	opinion	NOUN
abrj-184	66	15	of	of	ADP
abrj-184	66	16	kf	kf	PROPN
abrj-184	66	17	cha	cha	PROPN
abrj-184	66	18	's	's	PART
abrj-184	66	19	marketing	marketing	NOUN
abrj-184	66	20	director	director	NOUN
abrj-184	66	21	and	and	CCONJ
abrj-184	66	22	was	be	AUX
abrj-184	66	23	categorized	categorize	VERB
abrj-184	66	24	into	into	ADP
abrj-184	66	25	four	four	NUM
abrj-184	66	26	types	type	NOUN
abrj-184	66	27	:	:	PUNCT
abrj-184	66	28	basic	basic	ADJ
abrj-184	66	29	information	information	NOUN
abrj-184	66	30	,	,	PUNCT
abrj-184	66	31	purchasing	purchase	VERB
abrj-184	66	32	information	information	NOUN
abrj-184	66	33	,	,	PUNCT
abrj-184	66	34	marketing	marketing	NOUN
abrj-184	66	35	information	information	NOUN
abrj-184	66	36	,	,	PUNCT
abrj-184	66	37	and	and	CCONJ
abrj-184	66	38	feedback	feedback	NOUN
abrj-184	66	39	evaluation	evaluation	NOUN
abrj-184	66	40	,	,	PUNCT
abrj-184	66	41	which	which	PRON
abrj-184	66	42	were	be	AUX
abrj-184	66	43	further	far	ADV
abrj-184	66	44	subdivided	subdivide	VERB
abrj-184	66	45	into	into	ADP
abrj-184	66	46	25	25	NUM
abrj-184	66	47	options	option	NOUN
abrj-184	66	48	.	.	PUNCT
abrj-184	67	1	the	the	DET
abrj-184	67	2	survey	survey	NOUN
abrj-184	67	3	was	be	AUX
abrj-184	67	4	created	create	VERB
abrj-184	67	5	using	use	VERB
abrj-184	67	6	the	the	DET
abrj-184	67	7	questionnaire	questionnaire	NOUN
abrj-184	67	8	star	star	NOUN
abrj-184	67	9	mini	mini	NOUN
abrj-184	67	10	-	-	NOUN
abrj-184	67	11	program	program	NOUN
abrj-184	67	12	and	and	CCONJ
abrj-184	67	13	was	be	AUX
abrj-184	67	14	distributed	distribute	VERB
abrj-184	67	15	online	online	ADV
abrj-184	67	16	through	through	ADP
abrj-184	67	17	links	link	NOUN
abrj-184	67	18	and	and	CCONJ
abrj-184	67	19	qr	qr	NOUN
abrj-184	67	20	codes	code	NOUN
abrj-184	67	21	.	.	PUNCT
abrj-184	68	1	a	a	DET
abrj-184	68	2	total	total	NOUN
abrj-184	68	3	of	of	ADP
abrj-184	68	4	200	200	NUM
abrj-184	68	5	questionnaires	questionnaire	NOUN
abrj-184	68	6	were	be	AUX
abrj-184	68	7	distributed	distribute	VERB
abrj-184	68	8	,	,	PUNCT
abrj-184	68	9	and	and	CCONJ
abrj-184	68	10	181	181	NUM
abrj-184	68	11	valid	valid	ADJ
abrj-184	68	12	questionnaires	questionnaire	NOUN
abrj-184	68	13	were	be	AUX
abrj-184	68	14	collected	collect	VERB
abrj-184	68	15	,	,	PUNCT
abrj-184	68	16	resulting	result	VERB
abrj-184	68	17	in	in	ADP
abrj-184	68	18	a	a	DET
abrj-184	68	19	response	response	NOUN
abrj-184	68	20	rate	rate	NOUN
abrj-184	68	21	of	of	ADP
abrj-184	68	22	90.5	90.5	NUM
abrj-184	68	23	%	%	NOUN
abrj-184	68	24	.	.	PUNCT
abrj-184	69	1	4.2	4.2	NUM
abrj-184	69	2	.	.	PUNCT
abrj-184	70	1	reliability	reliability	NOUN
abrj-184	70	2	and	and	CCONJ
abrj-184	70	3	validity	validity	NOUN
abrj-184	70	4	analysis	analysis	NOUN
abrj-184	70	5	4.2.1	4.2.1	NUM
abrj-184	70	6	.	.	PUNCT
abrj-184	71	1	reliability	reliability	NOUN
abrj-184	71	2	analysis	analysis	NOUN
abrj-184	71	3	the	the	DET
abrj-184	71	4	reliability	reliability	NOUN
abrj-184	71	5	analysis	analysis	NOUN
abrj-184	71	6	of	of	ADP
abrj-184	71	7	this	this	DET
abrj-184	71	8	study	study	NOUN
abrj-184	71	9	used	use	VERB
abrj-184	71	10	cronbach	cronbach	PROPN
abrj-184	71	11	's	's	PART
abrj-184	71	12	alpha	alpha	ADJ
abrj-184	71	13	coefficient	coefficient	NOUN
abrj-184	71	14	to	to	PART
abrj-184	71	15	determine	determine	VERB
abrj-184	71	16	whether	whether	SCONJ
abrj-184	71	17	the	the	DET
abrj-184	71	18	empirical	empirical	ADJ
abrj-184	71	19	data	datum	NOUN
abrj-184	71	20	for	for	ADP
abrj-184	71	21	each	each	DET
abrj-184	71	22	latent	latent	NOUN
abrj-184	71	23	variable	variable	NOUN
abrj-184	71	24	met	meet	VERB
abrj-184	71	25	the	the	DET
abrj-184	71	26	requirements	requirement	NOUN
abrj-184	71	27	of	of	ADP
abrj-184	71	28	internal	internal	ADJ
abrj-184	71	29	consistency	consistency	NOUN
abrj-184	71	30	.	.	PUNCT
abrj-184	72	1	the	the	DET
abrj-184	72	2	questionnaire	questionnaire	NOUN
abrj-184	72	3	contained	contain	VERB
abrj-184	72	4	25	25	NUM
abrj-184	72	5	questions	question	NOUN
abrj-184	72	6	,	,	PUNCT
abrj-184	72	7	of	of	ADP
abrj-184	72	8	which	which	PRON
abrj-184	72	9	11	11	NUM
abrj-184	72	10	were	be	AUX
abrj-184	72	11	scale	scale	NOUN
abrj-184	72	12	questions	question	NOUN
abrj-184	72	13	.	.	PUNCT
abrj-184	73	1	as	as	SCONJ
abrj-184	73	2	shown	show	VERB
abrj-184	73	3	in	in	ADP
abrj-184	73	4	table	table	NOUN
abrj-184	73	5	2	2	NUM
abrj-184	73	6	,	,	PUNCT
abrj-184	73	7	the	the	DET
abrj-184	73	8	cronbach	cronbach	ADJ
abrj-184	73	9	alpha	alpha	NOUN
abrj-184	73	10	coefficient	coefficient	NOUN
abrj-184	73	11	is	be	AUX
abrj-184	73	12	0.930	0.930	NUM
abrj-184	73	13	,	,	PUNCT
abrj-184	73	14	which	which	PRON
abrj-184	73	15	is	be	AUX
abrj-184	73	16	greater	great	ADJ
abrj-184	73	17	than	than	ADP
abrj-184	73	18	the	the	DET
abrj-184	73	19	standard	standard	NOUN
abrj-184	73	20	of	of	ADP
abrj-184	73	21	0.7	0.7	NUM
abrj-184	73	22	,	,	PUNCT
abrj-184	73	23	indicating	indicate	VERB
abrj-184	73	24	that	that	SCONJ
abrj-184	73	25	the	the	DET
abrj-184	73	26	quality	quality	NOUN
abrj-184	73	27	of	of	ADP
abrj-184	73	28	the	the	DET
abrj-184	73	29	research	research	NOUN
abrj-184	73	30	data	data	NOUN
abrj-184	73	31	's	's	PART
abrj-184	73	32	reliability	reliability	NOUN
abrj-184	73	33	is	be	AUX
abrj-184	73	34	good	good	ADJ
abrj-184	73	35	.	.	PUNCT
abrj-184	74	1	table	table	NOUN
abrj-184	74	2	2	2	NUM
abrj-184	74	3	.	.	PUNCT
abrj-184	75	1	cronbach	cronbach	PROPN
abrj-184	75	2	's	's	PART
abrj-184	75	3	reliability	reliability	NOUN
abrj-184	75	4	analysis	analysis	NOUN
abrj-184	75	5	.	.	PUNCT
abrj-184	76	1	items	item	NOUN
abrj-184	76	2	sample	sample	NOUN
abrj-184	76	3	size	size	NOUN
abrj-184	76	4	cronbach	cronbach	VERB
abrj-184	76	5	α	α	DET
abrj-184	76	6	coefficient	coefficient	VERB
abrj-184	76	7	11	11	NUM
abrj-184	76	8	181	181	NUM
abrj-184	76	9	0.930	0.930	NUM
abrj-184	76	10	4.2.2	4.2.2	NUM
abrj-184	76	11	.	.	PUNCT
abrj-184	77	1	validity	validity	NOUN
abrj-184	77	2	analysis	analysis	NOUN
abrj-184	77	3	the	the	DET
abrj-184	77	4	study	study	NOUN
abrj-184	77	5	used	use	VERB
abrj-184	77	6	the	the	DET
abrj-184	77	7	kmo	kmo	PROPN
abrj-184	77	8	and	and	CCONJ
abrj-184	77	9	bartlett	bartlett	PROPN
abrj-184	77	10	tests	test	NOUN
abrj-184	77	11	for	for	ADP
abrj-184	77	12	validity	validity	NOUN
abrj-184	77	13	verification	verification	NOUN
abrj-184	77	14	.	.	PUNCT
abrj-184	78	1	as	as	SCONJ
abrj-184	78	2	shown	show	VERB
abrj-184	78	3	in	in	ADP
abrj-184	78	4	table	table	NOUN
abrj-184	78	5	3	3	NUM
abrj-184	78	6	,	,	PUNCT
abrj-184	78	7	the	the	DET
abrj-184	78	8	kmo	kmo	PROPN
abrj-184	78	9	test	test	NOUN
abrj-184	78	10	value	value	NOUN
abrj-184	78	11	for	for	ADP
abrj-184	78	12	the	the	DET
abrj-184	78	13	survey	survey	NOUN
abrj-184	78	14	data	datum	NOUN
abrj-184	78	15	is	be	AUX
abrj-184	78	16	0.953	0.953	NUM
abrj-184	78	17	,	,	PUNCT
abrj-184	78	18	which	which	PRON
abrj-184	78	19	is	be	AUX
abrj-184	78	20	greater	great	ADJ
abrj-184	78	21	than	than	ADP
abrj-184	78	22	0.7	0.7	NUM
abrj-184	78	23	,	,	PUNCT
abrj-184	78	24	indicating	indicate	VERB
abrj-184	78	25	that	that	SCONJ
abrj-184	78	26	the	the	DET
abrj-184	78	27	questionnaire	questionnaire	NOUN
abrj-184	78	28	is	be	AUX
abrj-184	78	29	suitable	suitable	ADJ
abrj-184	78	30	for	for	ADP
abrj-184	78	31	factor	factor	NOUN
abrj-184	78	32	analysis	analysis	NOUN
abrj-184	78	33	.	.	PUNCT
abrj-184	79	1	the	the	DET
abrj-184	79	2	bartlett	bartlett	PROPN
abrj-184	79	3	sphericity	sphericity	PROPN
abrj-184	79	4	test	test	NOUN
abrj-184	79	5	results	result	NOUN
abrj-184	79	6	show	show	VERB
abrj-184	79	7	an	an	DET
abrj-184	79	8	approximate	approximate	ADJ
abrj-184	79	9	chi	chi	ADJ
abrj-184	79	10	-	-	PUNCT
abrj-184	79	11	square	square	ADJ
abrj-184	79	12	value	value	NOUN
abrj-184	79	13	of	of	ADP
abrj-184	79	14	1125.45	1125.45	NUM
abrj-184	79	15	,	,	PUNCT
abrj-184	79	16	with	with	ADP
abrj-184	79	17	a	a	DET
abrj-184	79	18	significance	significance	NOUN
abrj-184	79	19	probability	probability	NOUN
abrj-184	79	20	of	of	ADP
abrj-184	79	21	0.0	0.0	NUM
abrj-184	79	22	,	,	PUNCT
abrj-184	79	23	thus	thus	ADV
abrj-184	79	24	rejecting	reject	VERB
abrj-184	79	25	the	the	DET
abrj-184	79	26	null	null	ADJ
abrj-184	79	27	hypothesis	hypothesis	NOUN
abrj-184	79	28	of	of	ADP
abrj-184	79	29	the	the	DET
abrj-184	79	30	bartlett	bartlett	PROPN
abrj-184	79	31	sphericity	sphericity	PROPN
abrj-184	79	32	test	test	NOUN
abrj-184	79	33	.	.	PUNCT
abrj-184	80	1	it	it	PRON
abrj-184	80	2	is	be	AUX
abrj-184	80	3	considered	consider	VERB
abrj-184	80	4	that	that	SCONJ
abrj-184	80	5	the	the	DET
abrj-184	80	6	scale	scale	NOUN
abrj-184	80	7	is	be	AUX
abrj-184	80	8	suitable	suitable	ADJ
abrj-184	80	9	for	for	ADP
abrj-184	80	10	factor	factor	NOUN
abrj-184	80	11	analysis	analysis	NOUN
abrj-184	80	12	,	,	PUNCT
abrj-184	80	13	and	and	CCONJ
abrj-184	80	14	the	the	DET
abrj-184	80	15	validity	validity	NOUN
abrj-184	80	16	structure	structure	NOUN
abrj-184	80	17	is	be	AUX
abrj-184	80	18	good	good	ADJ
abrj-184	80	19	.	.	PUNCT
abrj-184	81	1	table	table	NOUN
abrj-184	81	2	3	3	NUM
abrj-184	81	3	.	.	PUNCT
abrj-184	81	4	kmo	kmo	PROPN
abrj-184	81	5	test	test	NOUN
abrj-184	81	6	and	and	CCONJ
abrj-184	81	7	bartlett	bartlett	PROPN
abrj-184	81	8	's	's	PART
abrj-184	81	9	test	test	NOUN
abrj-184	81	10	.	.	PUNCT
abrj-184	82	1	kmo	kmo	PROPN
abrj-184	82	2	value	value	PROPN
abrj-184	82	3	approximate	approximate	ADJ
abrj-184	82	4	chi	chi	ADJ
abrj-184	82	5	-	-	PUNCT
abrj-184	82	6	square	square	ADJ
abrj-184	82	7	df	df	NOUN
abrj-184	82	8	p	p	NOUN
abrj-184	82	9	0.953	0.953	NUM
abrj-184	82	10	1125.450	1125.450	NUM
abrj-184	82	11	55	55	NUM
abrj-184	82	12	0.000	0.000	NUM
abrj-184	82	13	4.3	4.3	NUM
abrj-184	82	14	.	.	PUNCT
abrj-184	83	1	descriptive	descriptive	ADJ
abrj-184	83	2	statistics	statistic	NOUN
abrj-184	83	3	as	as	SCONJ
abrj-184	83	4	shown	show	VERB
abrj-184	83	5	in	in	ADP
abrj-184	83	6	table	table	NOUN
abrj-184	83	7	4	4	NUM
abrj-184	83	8	,	,	PUNCT
abrj-184	83	9	the	the	DET
abrj-184	83	10	gender	gender	NOUN
abrj-184	83	11	ratio	ratio	NOUN
abrj-184	83	12	is	be	AUX
abrj-184	83	13	approximately	approximately	ADV
abrj-184	83	14	4:6	4:6	NUM
abrj-184	83	15	,	,	PUNCT
abrj-184	83	16	with	with	ADP
abrj-184	83	17	male	male	ADJ
abrj-184	83	18	consumers	consumer	NOUN
abrj-184	83	19	gradually	gradually	ADV
abrj-184	83	20	increasing	increase	VERB
abrj-184	83	21	their	their	PRON
abrj-184	83	22	presence	presence	NOUN
abrj-184	83	23	.	.	PUNCT
abrj-184	84	1	the	the	DET
abrj-184	84	2	age	age	NOUN
abrj-184	84	3	distribution	distribution	NOUN
abrj-184	84	4	of	of	ADP
abrj-184	84	5	the	the	DET
abrj-184	84	6	respondents	respondent	NOUN
abrj-184	84	7	indicates	indicate	VERB
abrj-184	84	8	that	that	SCONJ
abrj-184	84	9	13.81	13.81	NUM
abrj-184	84	10	%	%	NOUN
abrj-184	84	11	are	be	AUX
abrj-184	84	12	under	under	ADP
abrj-184	84	13	20	20	NUM
abrj-184	84	14	years	year	NOUN
abrj-184	84	15	old	old	ADJ
abrj-184	84	16	,	,	PUNCT
abrj-184	84	17	51.93	51.93	NUM
abrj-184	84	18	%	%	NOUN
abrj-184	84	19	are	be	AUX
abrj-184	84	20	between	between	ADP
abrj-184	84	21	21	21	NUM
abrj-184	84	22	-	-	SYM
abrj-184	84	23	30	30	NUM
abrj-184	84	24	years	year	NOUN
abrj-184	84	25	old	old	ADJ
abrj-184	84	26	,	,	PUNCT
abrj-184	84	27	and	and	CCONJ
abrj-184	84	28	19.89	19.89	NUM
abrj-184	84	29	%	%	NOUN
abrj-184	84	30	are	be	AUX
abrj-184	84	31	between	between	ADP
abrj-184	84	32	31	31	NUM
abrj-184	84	33	-	-	SYM
abrj-184	84	34	40	40	NUM
abrj-184	84	35	years	year	NOUN
abrj-184	84	36	old	old	ADJ
abrj-184	84	37	,	,	PUNCT
abrj-184	84	38	suggesting	suggest	VERB
abrj-184	84	39	that	that	SCONJ
abrj-184	84	40	the	the	DET
abrj-184	84	41	main	main	ADJ
abrj-184	84	42	consumer	consumer	NOUN
abrj-184	84	43	group	group	NOUN
abrj-184	84	44	for	for	ADP
abrj-184	84	45	new	new	ADJ
abrj-184	84	46	tea	tea	NOUN
abrj-184	84	47	beverages	beverage	NOUN
abrj-184	84	48	is	be	AUX
abrj-184	84	49	increasingly	increasingly	ADV
abrj-184	84	50	shifting	shift	VERB
abrj-184	84	51	towards	towards	ADP
abrj-184	84	52	the	the	DET
abrj-184	84	53	post-'95	post-'95	PROPN
abrj-184	84	54	and	and	CCONJ
abrj-184	84	55	'	'	NUM
abrj-184	84	56	00	00	NUM
abrj-184	84	57	generations	generation	NOUN
abrj-184	84	58	.	.	PUNCT
abrj-184	85	1	in	in	ADP
abrj-184	85	2	terms	term	NOUN
abrj-184	85	3	of	of	ADP
abrj-184	85	4	occupation	occupation	NOUN
abrj-184	85	5	,	,	PUNCT
abrj-184	85	6	students	student	NOUN
abrj-184	85	7	account	account	VERB
abrj-184	85	8	for	for	ADP
abrj-184	85	9	33.7	33.7	NUM
abrj-184	85	10	%	%	NOUN
abrj-184	85	11	,	,	PUNCT
abrj-184	85	12	and	and	CCONJ
abrj-184	85	13	employed	employ	VERB
abrj-184	85	14	individuals	individual	NOUN
abrj-184	85	15	account	account	VERB
abrj-184	85	16	for	for	ADP
abrj-184	85	17	51.38	51.38	NUM
abrj-184	85	18	%	%	NOUN
abrj-184	85	19	,	,	PUNCT
abrj-184	85	20	which	which	PRON
abrj-184	85	21	aligns	align	VERB
abrj-184	85	22	with	with	ADP
abrj-184	85	23	the	the	DET
abrj-184	85	24	majority	majority	NOUN
abrj-184	85	25	of	of	ADP
abrj-184	85	26	the	the	DET
abrj-184	85	27	post-'95	post-'95	PROPN
abrj-184	85	28	and	and	CCONJ
abrj-184	85	29	'	'	NUM
abrj-184	85	30	00	00	NUM
abrj-184	86	1	generations	generation	NOUN
abrj-184	86	2	still	still	ADV
abrj-184	86	3	being	be	AUX
abrj-184	86	4	in	in	ADP
abrj-184	86	5	school	school	NOUN
abrj-184	86	6	or	or	CCONJ
abrj-184	86	7	having	having	AUX
abrj-184	86	8	just	just	ADV
abrj-184	86	9	entered	enter	VERB
abrj-184	86	10	the	the	DET
abrj-184	86	11	workforce	workforce	NOUN
abrj-184	86	12	.	.	PUNCT
abrj-184	87	1	monthly	monthly	ADJ
abrj-184	87	2	disposable	disposable	ADJ
abrj-184	87	3	income	income	NOUN
abrj-184	87	4	below	below	ADP
abrj-184	87	5	2000	2000	NUM
abrj-184	87	6	rmb	rmb	NOUN
abrj-184	87	7	accounts	account	NOUN
abrj-184	87	8	for	for	ADP
abrj-184	87	9	33.70	33.70	NUM
abrj-184	87	10	%	%	NOUN
abrj-184	87	11	,	,	PUNCT
abrj-184	87	12	and	and	CCONJ
abrj-184	87	13	2000	2000	NUM
abrj-184	87	14	-	-	SYM
abrj-184	87	15	5000	5000	NUM
abrj-184	87	16	rmb	rmb	NOUN
abrj-184	87	17	accounts	account	NOUN
abrj-184	87	18	for	for	ADP
abrj-184	87	19	38.12	38.12	NUM
abrj-184	87	20	%	%	NOUN
abrj-184	87	21	,	,	PUNCT
abrj-184	87	22	which	which	PRON
abrj-184	87	23	fits	fit	VERB
abrj-184	87	24	the	the	DET
abrj-184	87	25	profile	profile	NOUN
abrj-184	87	26	of	of	ADP
abrj-184	87	27	the	the	DET
abrj-184	87	28	main	main	ADJ
abrj-184	87	29	consumer	consumer	NOUN
abrj-184	87	30	group	group	NOUN
abrj-184	87	31	being	be	AUX
abrj-184	87	32	the	the	DET
abrj-184	87	33	post-'95	post-'95	ADJ
abrj-184	87	34	and	and	CCONJ
abrj-184	87	35	'	'	NUM
abrj-184	87	36	00	00	NUM
abrj-184	87	37	generations	generation	NOUN
abrj-184	87	38	.	.	PUNCT
abrj-184	88	1	table	table	NOUN
abrj-184	88	2	4	4	NUM
abrj-184	88	3	.	.	PUNCT
abrj-184	88	4	basic	basic	ADJ
abrj-184	88	5	information	information	NOUN
abrj-184	88	6	of	of	ADP
abrj-184	88	7	respondents	respondent	NOUN
abrj-184	88	8	.	.	PUNCT
abrj-184	89	1	name	name	NOUN
abrj-184	89	2	option	option	NOUN
abrj-184	89	3	frequency	frequency	NOUN
abrj-184	89	4	%	%	NOUN
abrj-184	89	5	gender	gender	NOUN
abrj-184	89	6	male	male	NOUN
abrj-184	89	7	75	75	NUM
abrj-184	89	8	41.44	41.44	NUM
abrj-184	89	9	female	female	ADJ
abrj-184	89	10	106	106	NUM
abrj-184	89	11	58.56	58.56	NUM
abrj-184	89	12	age	age	NOUN
abrj-184	89	13	under	under	ADP
abrj-184	89	14	20	20	NUM
abrj-184	89	15	25	25	NUM
abrj-184	89	16	13.81	13.81	NUM
abrj-184	89	17	asian	asian	ADJ
abrj-184	89	18	business	business	NOUN
abrj-184	89	19	research	research	NOUN
abrj-184	89	20	journal	journal	NOUN
abrj-184	89	21	,	,	PUNCT
abrj-184	89	22	2024	2024	NUM
abrj-184	89	23	,	,	PUNCT
abrj-184	89	24	9	9	NUM
abrj-184	89	25	:	:	SYM
abrj-184	89	26	45	45	NUM
abrj-184	89	27	-	-	SYM
abrj-184	89	28	55	55	NUM
abrj-184	89	29	48	48	NUM
abrj-184	89	30	©	©	PROPN
abrj-184	89	31	2024	2024	NUM
abrj-184	89	32	by	by	ADP
abrj-184	89	33	the	the	DET
abrj-184	89	34	authors	author	NOUN
abrj-184	89	35	;	;	PUNCT
abrj-184	89	36	licensee	licensee	NOUN
abrj-184	89	37	eastern	eastern	ADJ
abrj-184	89	38	centre	centre	NOUN
abrj-184	89	39	of	of	ADP
abrj-184	89	40	science	science	NOUN
abrj-184	89	41	and	and	CCONJ
abrj-184	89	42	education	education	NOUN
abrj-184	89	43	,	,	PUNCT
abrj-184	89	44	usa	usa	PROPN
abrj-184	89	45	21	21	NUM
abrj-184	89	46	-	-	SYM
abrj-184	89	47	30	30	NUM
abrj-184	89	48	94	94	NUM
abrj-184	89	49	51.93	51.93	NUM
abrj-184	89	50	31	31	NUM
abrj-184	89	51	-	-	SYM
abrj-184	89	52	40	40	NUM
abrj-184	89	53	36	36	NUM
abrj-184	89	54	19.89	19.89	NUM
abrj-184	89	55	41	41	NUM
abrj-184	89	56	26	26	NUM
abrj-184	89	57	14.36	14.36	NUM
abrj-184	89	58	occupation	occupation	NOUN
abrj-184	89	59	student	student	NOUN
abrj-184	89	60	61	61	NUM
abrj-184	89	61	33.70	33.70	NUM
abrj-184	89	62	employed	employ	VERB
abrj-184	89	63	93	93	NUM
abrj-184	89	64	51.38	51.38	NUM
abrj-184	89	65	other	other	ADJ
abrj-184	89	66	27	27	NUM
abrj-184	89	67	14.92	14.92	NUM
abrj-184	89	68	monthly	monthly	ADJ
abrj-184	89	69	disposable	disposable	ADJ
abrj-184	89	70	income	income	NOUN
abrj-184	89	71	/	/	SYM
abrj-184	89	72	rmb	rmb	NOUN
abrj-184	89	73	under	under	ADP
abrj-184	89	74	2000	2000	NUM
abrj-184	89	75	61	61	NUM
abrj-184	89	76	33.70	33.70	NUM
abrj-184	89	77	2000	2000	NUM
abrj-184	89	78	-	-	SYM
abrj-184	89	79	5000	5000	NUM
abrj-184	89	80	69	69	NUM
abrj-184	89	81	38.12	38.12	NUM
abrj-184	89	82	5000	5000	NUM
abrj-184	89	83	-	-	SYM
abrj-184	89	84	8000	8000	NUM
abrj-184	89	85	34	34	NUM
abrj-184	89	86	18.78	18.78	NUM
abrj-184	89	87	above	above	ADP
abrj-184	89	88	8000	8000	NUM
abrj-184	89	89	17	17	NUM
abrj-184	89	90	9.39	9.39	NUM
abrj-184	89	91	total	total	NOUN
abrj-184	89	92	724	724	NUM
abrj-184	89	93	100.00	100.00	NUM
abrj-184	89	94	as	as	SCONJ
abrj-184	89	95	shown	show	VERB
abrj-184	89	96	in	in	ADP
abrj-184	89	97	figure	figure	NOUN
abrj-184	89	98	1	1	NUM
abrj-184	89	99	,	,	PUNCT
abrj-184	89	100	purchasing	purchase	VERB
abrj-184	89	101	1	1	NUM
abrj-184	89	102	-	-	SYM
abrj-184	89	103	2	2	NUM
abrj-184	89	104	times	time	NOUN
abrj-184	89	105	per	per	ADP
abrj-184	89	106	month	month	NOUN
abrj-184	89	107	accounts	account	VERB
abrj-184	89	108	for	for	ADP
abrj-184	89	109	30.39	30.39	NUM
abrj-184	89	110	%	%	NOUN
abrj-184	89	111	,	,	PUNCT
abrj-184	89	112	3	3	NUM
abrj-184	89	113	-	-	SYM
abrj-184	89	114	5	5	NUM
abrj-184	89	115	times	time	NOUN
abrj-184	89	116	accounts	account	NOUN
abrj-184	89	117	for	for	ADP
abrj-184	89	118	40.33	40.33	NUM
abrj-184	89	119	%	%	NOUN
abrj-184	89	120	,	,	PUNCT
abrj-184	89	121	and	and	CCONJ
abrj-184	89	122	6	6	NUM
abrj-184	89	123	times	time	NOUN
abrj-184	89	124	or	or	CCONJ
abrj-184	89	125	more	more	ADJ
abrj-184	89	126	accounts	account	NOUN
abrj-184	89	127	for	for	ADP
abrj-184	89	128	29.28	29.28	NUM
abrj-184	89	129	%	%	NOUN
abrj-184	89	130	.	.	PUNCT
abrj-184	90	1	this	this	PRON
abrj-184	90	2	indicates	indicate	VERB
abrj-184	90	3	that	that	SCONJ
abrj-184	90	4	new	new	ADJ
abrj-184	90	5	tea	tea	NOUN
abrj-184	90	6	beverages	beverage	NOUN
abrj-184	90	7	have	have	AUX
abrj-184	90	8	gradually	gradually	ADV
abrj-184	90	9	become	become	VERB
abrj-184	90	10	a	a	DET
abrj-184	90	11	regular	regular	ADJ
abrj-184	90	12	consumption	consumption	NOUN
abrj-184	90	13	item	item	NOUN
abrj-184	90	14	for	for	ADP
abrj-184	90	15	people	people	NOUN
abrj-184	90	16	,	,	PUNCT
abrj-184	90	17	reflecting	reflect	VERB
abrj-184	90	18	the	the	DET
abrj-184	90	19	habit	habit	NOUN
abrj-184	90	20	of	of	ADP
abrj-184	90	21	leisure	leisure	NOUN
abrj-184	90	22	consumption	consumption	NOUN
abrj-184	90	23	.	.	PUNCT
abrj-184	91	1	figure	figure	NOUN
abrj-184	91	2	1	1	NUM
abrj-184	91	3	.	.	PUNCT
abrj-184	91	4	frequency	frequency	NOUN
abrj-184	91	5	of	of	ADP
abrj-184	91	6	product	product	NOUN
abrj-184	91	7	purchases	purchase	NOUN
abrj-184	91	8	/	/	SYM
abrj-184	91	9	month	month	NOUN
abrj-184	91	10	.	.	PUNCT
abrj-184	92	1	as	as	SCONJ
abrj-184	92	2	shown	show	VERB
abrj-184	92	3	in	in	ADP
abrj-184	92	4	figure	figure	NOUN
abrj-184	92	5	2	2	NUM
abrj-184	92	6	,	,	PUNCT
abrj-184	92	7	the	the	DET
abrj-184	92	8	highest	high	ADJ
abrj-184	92	9	consumption	consumption	NOUN
abrj-184	92	10	is	be	AUX
abrj-184	92	11	in	in	ADP
abrj-184	92	12	the	the	DET
abrj-184	92	13	middle	middle	ADJ
abrj-184	92	14	price	price	NOUN
abrj-184	92	15	range	range	NOUN
abrj-184	92	16	of	of	ADP
abrj-184	92	17	10	10	NUM
abrj-184	92	18	-	-	SYM
abrj-184	92	19	20	20	NUM
abrj-184	92	20	rmb	rmb	NOUN
abrj-184	92	21	,	,	PUNCT
abrj-184	92	22	with	with	ADP
abrj-184	92	23	the	the	DET
abrj-184	92	24	willingness	willingness	NOUN
abrj-184	92	25	to	to	PART
abrj-184	92	26	pay	pay	VERB
abrj-184	92	27	more	more	ADJ
abrj-184	92	28	than	than	ADP
abrj-184	92	29	20	20	NUM
abrj-184	92	30	rmb	rmb	NOUN
abrj-184	92	31	being	be	AUX
abrj-184	92	32	the	the	DET
abrj-184	92	33	lowest	low	ADJ
abrj-184	92	34	,	,	PUNCT
abrj-184	92	35	accounting	account	VERB
abrj-184	92	36	for	for	ADP
abrj-184	92	37	only	only	ADV
abrj-184	92	38	10.5	10.5	NUM
abrj-184	92	39	%	%	NOUN
abrj-184	92	40	.	.	PUNCT
abrj-184	93	1	the	the	DET
abrj-184	93	2	price	price	NOUN
abrj-184	93	3	range	range	NOUN
abrj-184	93	4	distribution	distribution	NOUN
abrj-184	93	5	aligns	align	VERB
abrj-184	93	6	with	with	ADP
abrj-184	93	7	kf	kf	PROPN
abrj-184	93	8	cha	cha	PROPN
abrj-184	93	9	's	's	PART
abrj-184	93	10	positioning	positioning	NOUN
abrj-184	93	11	as	as	ADP
abrj-184	93	12	a	a	DET
abrj-184	93	13	mid	mid	ADJ
abrj-184	93	14	-	-	ADJ
abrj-184	93	15	range	range	ADJ
abrj-184	93	16	brand	brand	NOUN
abrj-184	93	17	in	in	ADP
abrj-184	93	18	the	the	DET
abrj-184	93	19	new	new	ADJ
abrj-184	93	20	tea	tea	NOUN
abrj-184	93	21	beverage	beverage	NOUN
abrj-184	93	22	market	market	NOUN
abrj-184	93	23	.	.	PUNCT
abrj-184	94	1	figure	figure	NOUN
abrj-184	94	2	2	2	NUM
abrj-184	94	3	.	.	PUNCT
abrj-184	94	4	product	product	NOUN
abrj-184	94	5	price	price	NOUN
abrj-184	94	6	range	range	NOUN
abrj-184	94	7	.	.	PUNCT
abrj-184	95	1	as	as	SCONJ
abrj-184	95	2	shown	show	VERB
abrj-184	95	3	in	in	ADP
abrj-184	95	4	figure	figure	NOUN
abrj-184	95	5	3	3	NUM
abrj-184	95	6	,	,	PUNCT
abrj-184	95	7	the	the	DET
abrj-184	95	8	proportion	proportion	NOUN
abrj-184	95	9	of	of	ADP
abrj-184	95	10	offline	offline	ADJ
abrj-184	95	11	stores	store	NOUN
abrj-184	95	12	(	(	PUNCT
abrj-184	95	13	os	os	NOUN
abrj-184	95	14	)	)	PUNCT
abrj-184	95	15	accounts	account	NOUN
abrj-184	95	16	for	for	ADP
abrj-184	95	17	56.91	56.91	NUM
abrj-184	95	18	%	%	NOUN
abrj-184	95	19	,	,	PUNCT
abrj-184	95	20	and	and	CCONJ
abrj-184	95	21	the	the	DET
abrj-184	95	22	proportion	proportion	NOUN
abrj-184	95	23	of	of	ADP
abrj-184	95	24	online	online	ADJ
abrj-184	95	25	ordering	ordering	NOUN
abrj-184	95	26	platforms	platform	NOUN
abrj-184	95	27	(	(	PUNCT
abrj-184	95	28	orp	orp	PROPN
abrj-184	95	29	)	)	PUNCT
abrj-184	95	30	is	be	AUX
abrj-184	95	31	60.77	60.77	NUM
abrj-184	95	32	%	%	NOUN
abrj-184	95	33	,	,	PUNCT
abrj-184	95	34	indicating	indicate	VERB
abrj-184	95	35	a	a	DET
abrj-184	95	36	relatively	relatively	ADV
abrj-184	95	37	balanced	balanced	ADJ
abrj-184	95	38	distribution	distribution	NOUN
abrj-184	95	39	of	of	ADP
abrj-184	95	40	purchase	purchase	NOUN
abrj-184	95	41	channels	channel	NOUN
abrj-184	95	42	.	.	PUNCT
abrj-184	96	1	among	among	ADP
abrj-184	96	2	them	they	PRON
abrj-184	96	3	,	,	PUNCT
abrj-184	96	4	the	the	DET
abrj-184	96	5	brand	brand	NOUN
abrj-184	96	6	's	's	PART
abrj-184	96	7	mini	mini	NOUN
abrj-184	96	8	-	-	NOUN
abrj-184	96	9	program	program	NOUN
abrj-184	96	10	(	(	PUNCT
abrj-184	96	11	bm	bm	PROPN
abrj-184	96	12	-	-	ADJ
abrj-184	96	13	p	p	NOUN
abrj-184	96	14	)	)	PUNCT
abrj-184	96	15	accounts	account	NOUN
abrj-184	96	16	for	for	ADP
abrj-184	96	17	the	the	DET
abrj-184	96	18	largest	large	ADJ
abrj-184	96	19	number	number	NOUN
abrj-184	96	20	of	of	ADP
abrj-184	96	21	users	user	NOUN
abrj-184	96	22	in	in	ADP
abrj-184	96	23	the	the	DET
abrj-184	96	24	channel	channel	NOUN
abrj-184	96	25	,	,	PUNCT
abrj-184	96	26	at	at	ADP
abrj-184	96	27	82.32	82.32	NUM
abrj-184	96	28	%	%	NOUN
abrj-184	96	29	.	.	PUNCT
abrj-184	97	1	among	among	ADP
abrj-184	97	2	the	the	DET
abrj-184	97	3	selected	select	VERB
abrj-184	97	4	mini	mini	NOUN
abrj-184	97	5	-	-	NOUN
abrj-184	97	6	programs	program	NOUN
abrj-184	97	7	,	,	PUNCT
abrj-184	97	8	the	the	DET
abrj-184	97	9	brand	brand	NOUN
abrj-184	97	10	assistant	assistant	NOUN
abrj-184	97	11	accounts	account	VERB
abrj-184	97	12	for	for	ADP
abrj-184	97	13	the	the	DET
abrj-184	97	14	highest	high	ADJ
abrj-184	97	15	percentage	percentage	NOUN
abrj-184	97	16	of	of	ADP
abrj-184	97	17	channel	channel	NOUN
abrj-184	97	18	users	user	NOUN
abrj-184	97	19	at	at	ADP
abrj-184	97	20	82.32	82.32	NUM
abrj-184	97	21	%	%	NOUN
abrj-184	97	22	.	.	PUNCT
abrj-184	98	1	asian	asian	ADJ
abrj-184	98	2	business	business	PROPN
abrj-184	98	3	research	research	NOUN
abrj-184	98	4	journal	journal	NOUN
abrj-184	98	5	,	,	PUNCT
abrj-184	98	6	2024	2024	NUM
abrj-184	98	7	,	,	PUNCT
abrj-184	98	8	9	9	NUM
abrj-184	98	9	:	:	SYM
abrj-184	98	10	45	45	NUM
abrj-184	98	11	-	-	SYM
abrj-184	98	12	55	55	NUM
abrj-184	98	13	49	49	NUM
abrj-184	98	14	©	©	ADP
abrj-184	98	15	2024	2024	NUM
abrj-184	98	16	by	by	ADP
abrj-184	98	17	the	the	DET
abrj-184	98	18	authors	author	NOUN
abrj-184	98	19	;	;	PUNCT
abrj-184	98	20	licensee	licensee	NOUN
abrj-184	98	21	eastern	eastern	ADJ
abrj-184	98	22	centre	centre	NOUN
abrj-184	98	23	of	of	ADP
abrj-184	98	24	science	science	NOUN
abrj-184	98	25	and	and	CCONJ
abrj-184	98	26	education	education	NOUN
abrj-184	98	27	,	,	PUNCT
abrj-184	98	28	usa	usa	PROPN
abrj-184	98	29	figure	figure	NOUN
abrj-184	98	30	3	3	NUM
abrj-184	98	31	.	.	NOUN
abrj-184	98	32	channels	channel	NOUN
abrj-184	98	33	commonly	commonly	ADV
abrj-184	98	34	used	use	VERB
abrj-184	98	35	to	to	PART
abrj-184	98	36	purchase	purchase	VERB
abrj-184	98	37	products	product	NOUN
abrj-184	98	38	.	.	PUNCT
abrj-184	99	1	as	as	SCONJ
abrj-184	99	2	shown	show	VERB
abrj-184	99	3	in	in	ADP
abrj-184	99	4	figure	figure	NOUN
abrj-184	99	5	4	4	NUM
abrj-184	99	6	below	below	ADV
abrj-184	99	7	,	,	PUNCT
abrj-184	99	8	consumers	consumer	NOUN
abrj-184	99	9	have	have	VERB
abrj-184	99	10	a	a	DET
abrj-184	99	11	high	high	ADJ
abrj-184	99	12	level	level	NOUN
abrj-184	99	13	of	of	ADP
abrj-184	99	14	satisfaction	satisfaction	NOUN
abrj-184	99	15	with	with	ADP
abrj-184	99	16	the	the	DET
abrj-184	99	17	classification	classification	NOUN
abrj-184	99	18	and	and	CCONJ
abrj-184	99	19	quantity	quantity	NOUN
abrj-184	99	20	of	of	ADP
abrj-184	99	21	kf	kf	PROPN
abrj-184	99	22	cha	cha	PROPN
abrj-184	99	23	products	product	NOUN
abrj-184	99	24	,	,	PUNCT
abrj-184	99	25	with	with	ADP
abrj-184	99	26	38.12	38.12	NUM
abrj-184	99	27	%	%	NOUN
abrj-184	99	28	being	be	AUX
abrj-184	99	29	satisfied	satisfied	ADJ
abrj-184	99	30	and	and	CCONJ
abrj-184	99	31	31.49	31.49	NUM
abrj-184	99	32	%	%	NOUN
abrj-184	99	33	being	be	AUX
abrj-184	99	34	neutral	neutral	ADJ
abrj-184	99	35	,	,	PUNCT
abrj-184	99	36	which	which	PRON
abrj-184	99	37	aligns	align	VERB
abrj-184	99	38	with	with	ADP
abrj-184	99	39	the	the	DET
abrj-184	99	40	product	product	NOUN
abrj-184	99	41	strategy	strategy	NOUN
abrj-184	99	42	of	of	ADP
abrj-184	99	43	not	not	PART
abrj-184	99	44	having	have	VERB
abrj-184	99	45	best	good	ADJ
abrj-184	99	46	-	-	PUNCT
abrj-184	99	47	sellers	seller	NOUN
abrj-184	99	48	and	and	CCONJ
abrj-184	99	49	frequently	frequently	ADV
abrj-184	99	50	launching	launch	VERB
abrj-184	99	51	new	new	ADJ
abrj-184	99	52	seasonal	seasonal	ADJ
abrj-184	99	53	products	product	NOUN
abrj-184	99	54	.	.	PUNCT
abrj-184	100	1	figure	figure	VERB
abrj-184	100	2	4	4	NUM
abrj-184	100	3	.	.	PUNCT
abrj-184	101	1	satisfaction	satisfaction	NOUN
abrj-184	101	2	with	with	ADP
abrj-184	101	3	product	product	NOUN
abrj-184	101	4	classification	classification	NOUN
abrj-184	101	5	and	and	CCONJ
abrj-184	101	6	quantity	quantity	NOUN
abrj-184	101	7	.	.	PUNCT
abrj-184	102	1	as	as	SCONJ
abrj-184	102	2	indicated	indicate	VERB
abrj-184	102	3	in	in	ADP
abrj-184	102	4	figure	figure	NOUN
abrj-184	102	5	5	5	NUM
abrj-184	102	6	below	below	ADV
abrj-184	102	7	,	,	PUNCT
abrj-184	102	8	consumers	consumer	NOUN
abrj-184	102	9	have	have	VERB
abrj-184	102	10	a	a	DET
abrj-184	102	11	high	high	ADJ
abrj-184	102	12	level	level	NOUN
abrj-184	102	13	of	of	ADP
abrj-184	102	14	satisfaction	satisfaction	NOUN
abrj-184	102	15	with	with	ADP
abrj-184	102	16	the	the	DET
abrj-184	102	17	differences	difference	NOUN
abrj-184	102	18	between	between	ADP
abrj-184	102	19	kf	kf	PROPN
abrj-184	102	20	cha	cha	NOUN
abrj-184	102	21	and	and	CCONJ
abrj-184	102	22	other	other	ADJ
abrj-184	102	23	tea	tea	NOUN
abrj-184	102	24	brands	brand	NOUN
abrj-184	102	25	,	,	PUNCT
abrj-184	102	26	with	with	ADP
abrj-184	102	27	11.6	11.6	NUM
abrj-184	102	28	%	%	NOUN
abrj-184	102	29	being	be	AUX
abrj-184	102	30	very	very	ADV
abrj-184	102	31	satisfied	satisfied	ADJ
abrj-184	102	32	(	(	PUNCT
abrj-184	102	33	vs	vs	NOUN
abrj-184	102	34	)	)	PUNCT
abrj-184	102	35	,	,	PUNCT
abrj-184	102	36	35.36	35.36	NUM
abrj-184	102	37	%	%	NOUN
abrj-184	102	38	being	be	AUX
abrj-184	102	39	satisfied	satisfied	ADJ
abrj-184	102	40	(	(	PUNCT
abrj-184	102	41	s	s	NOUN
abrj-184	102	42	)	)	PUNCT
abrj-184	102	43	,	,	PUNCT
abrj-184	102	44	34.25	34.25	NUM
abrj-184	102	45	%	%	NOUN
abrj-184	102	46	being	be	AUX
abrj-184	102	47	neutral	neutral	ADJ
abrj-184	102	48	(	(	PUNCT
abrj-184	102	49	n	n	CCONJ
abrj-184	102	50	)	)	PUNCT
abrj-184	102	51	,	,	PUNCT
abrj-184	102	52	8.84	8.84	NUM
abrj-184	102	53	%	%	NOUN
abrj-184	102	54	being	be	AUX
abrj-184	102	55	dissatisfied	dissatisfied	ADJ
abrj-184	102	56	(	(	PUNCT
abrj-184	102	57	ds	ds	ADJ
abrj-184	102	58	)	)	PUNCT
abrj-184	102	59	,	,	PUNCT
abrj-184	102	60	and	and	CCONJ
abrj-184	102	61	9.94	9.94	NUM
abrj-184	102	62	%	%	NOUN
abrj-184	102	63	being	be	AUX
abrj-184	102	64	very	very	ADV
abrj-184	102	65	dissatisfied	dissatisfied	ADJ
abrj-184	102	66	(	(	PUNCT
abrj-184	102	67	vds	vds	NOUN
abrj-184	102	68	)	)	PUNCT
abrj-184	102	69	.	.	PUNCT
abrj-184	103	1	firstly	firstly	ADV
abrj-184	103	2	,	,	PUNCT
abrj-184	103	3	the	the	DET
abrj-184	103	4	unique	unique	ADJ
abrj-184	103	5	ip	ip	DET
abrj-184	103	6	image	image	NOUN
abrj-184	103	7	of	of	ADP
abrj-184	103	8	the	the	DET
abrj-184	103	9	sichuan	sichuan	PROPN
abrj-184	103	10	chengdu	chengdu	PROPN
abrj-184	103	11	cha	cha	PROPN
abrj-184	103	12	is	be	AUX
abrj-184	103	13	highly	highly	ADV
abrj-184	103	14	recognizable	recognizable	ADJ
abrj-184	103	15	.	.	PUNCT
abrj-184	104	1	secondly	secondly	ADV
abrj-184	104	2	,	,	PUNCT
abrj-184	104	3	the	the	DET
abrj-184	104	4	generous	generous	ADJ
abrj-184	104	5	portion	portion	NOUN
abrj-184	104	6	of	of	ADP
abrj-184	104	7	drink	drink	NOUN
abrj-184	104	8	toppings	topping	NOUN
abrj-184	104	9	has	have	AUX
abrj-184	104	10	been	be	AUX
abrj-184	104	11	affectionately	affectionately	ADV
abrj-184	104	12	referred	refer	VERB
abrj-184	104	13	to	to	ADP
abrj-184	104	14	as	as	ADP
abrj-184	104	15	"	"	PUNCT
abrj-184	104	16	kf	kf	PROPN
abrj-184	104	17	cha	cha	PROPN
abrj-184	104	18	.	.	PUNCT
abrj-184	104	19	"	"	PUNCT
abrj-184	104	20	figure	figure	VERB
abrj-184	104	21	5	5	NUM
abrj-184	104	22	.	.	PUNCT
abrj-184	105	1	satisfaction	satisfaction	NOUN
abrj-184	105	2	with	with	ADP
abrj-184	105	3	tea	tea	NOUN
abrj-184	105	4	brand	brand	NOUN
abrj-184	105	5	differences	difference	NOUN
abrj-184	105	6	.	.	PUNCT
abrj-184	106	1	as	as	SCONJ
abrj-184	106	2	shown	show	VERB
abrj-184	106	3	in	in	ADP
abrj-184	106	4	figure	figure	NOUN
abrj-184	106	5	6	6	NUM
abrj-184	106	6	below	below	ADV
abrj-184	106	7	,	,	PUNCT
abrj-184	106	8	consumers	consumer	NOUN
abrj-184	106	9	have	have	VERB
abrj-184	106	10	a	a	DET
abrj-184	106	11	lower	low	ADJ
abrj-184	106	12	level	level	NOUN
abrj-184	106	13	of	of	ADP
abrj-184	106	14	satisfaction	satisfaction	NOUN
abrj-184	106	15	with	with	ADP
abrj-184	106	16	the	the	DET
abrj-184	106	17	convenience	convenience	NOUN
abrj-184	106	18	and	and	CCONJ
abrj-184	106	19	experience	experience	NOUN
abrj-184	106	20	of	of	ADP
abrj-184	106	21	purchasing	purchase	VERB
abrj-184	106	22	kf	kf	PROPN
abrj-184	106	23	cha	cha	PROPN
abrj-184	106	24	,	,	PUNCT
abrj-184	106	25	with	with	ADP
abrj-184	106	26	29.83	29.83	NUM
abrj-184	106	27	%	%	NOUN
abrj-184	106	28	being	be	AUX
abrj-184	106	29	neutral	neutral	ADJ
abrj-184	106	30	,	,	PUNCT
abrj-184	106	31	31.49	31.49	NUM
abrj-184	106	32	%	%	NOUN
abrj-184	106	33	being	be	AUX
abrj-184	106	34	dissatisfied	dissatisfied	ADJ
abrj-184	106	35	,	,	PUNCT
abrj-184	106	36	and	and	CCONJ
abrj-184	106	37	20.99	20.99	NUM
abrj-184	106	38	%	%	NOUN
abrj-184	106	39	being	be	AUX
abrj-184	106	40	very	very	ADV
abrj-184	106	41	dissatisfied	dissatisfied	ADJ
abrj-184	106	42	.	.	PUNCT
abrj-184	107	1	asian	asian	ADJ
abrj-184	107	2	business	business	PROPN
abrj-184	107	3	research	research	NOUN
abrj-184	107	4	journal	journal	NOUN
abrj-184	107	5	,	,	PUNCT
abrj-184	107	6	2024	2024	NUM
abrj-184	107	7	,	,	PUNCT
abrj-184	107	8	9	9	NUM
abrj-184	107	9	:	:	SYM
abrj-184	107	10	45	45	NUM
abrj-184	107	11	-	-	SYM
abrj-184	107	12	55	55	NUM
abrj-184	107	13	50	50	NUM
abrj-184	107	14	©	©	ADP
abrj-184	107	15	2024	2024	NUM
abrj-184	107	16	by	by	ADP
abrj-184	107	17	the	the	DET
abrj-184	107	18	authors	author	NOUN
abrj-184	107	19	;	;	PUNCT
abrj-184	107	20	licensee	licensee	NOUN
abrj-184	107	21	eastern	eastern	ADJ
abrj-184	107	22	centre	centre	NOUN
abrj-184	107	23	of	of	ADP
abrj-184	107	24	science	science	NOUN
abrj-184	107	25	and	and	CCONJ
abrj-184	107	26	education	education	NOUN
abrj-184	107	27	,	,	PUNCT
abrj-184	107	28	usa	usa	PROPN
abrj-184	107	29	figure	figure	NOUN
abrj-184	107	30	6	6	NUM
abrj-184	107	31	.	.	PUNCT
abrj-184	107	32	satisfaction	satisfaction	NOUN
abrj-184	107	33	with	with	ADP
abrj-184	107	34	the	the	DET
abrj-184	107	35	convenience	convenience	NOUN
abrj-184	107	36	and	and	CCONJ
abrj-184	107	37	purchasing	purchasing	NOUN
abrj-184	107	38	according	accord	VERB
abrj-184	107	39	to	to	PART
abrj-184	107	40	figure	figure	VERB
abrj-184	107	41	7	7	NUM
abrj-184	107	42	below	below	ADV
abrj-184	107	43	,	,	PUNCT
abrj-184	107	44	the	the	DET
abrj-184	107	45	main	main	ADJ
abrj-184	107	46	factors	factor	NOUN
abrj-184	107	47	for	for	SCONJ
abrj-184	107	48	consumers	consumer	NOUN
abrj-184	107	49	to	to	PART
abrj-184	107	50	purchase	purchase	VERB
abrj-184	107	51	kf	kf	PROPN
abrj-184	107	52	cha	cha	PROPN
abrj-184	107	53	products	product	NOUN
abrj-184	107	54	are	be	AUX
abrj-184	107	55	service	service	NOUN
abrj-184	107	56	quality	quality	NOUN
abrj-184	107	57	(	(	PUNCT
abrj-184	107	58	sq	sq	NOUN
abrj-184	107	59	)	)	PUNCT
abrj-184	107	60	at	at	ADP
abrj-184	107	61	64.64	64.64	NUM
abrj-184	107	62	%	%	NOUN
abrj-184	107	63	,	,	PUNCT
abrj-184	107	64	followed	follow	VERB
abrj-184	107	65	by	by	ADP
abrj-184	107	66	cost	cost	NOUN
abrj-184	107	67	-	-	PUNCT
abrj-184	107	68	effectiveness	effectiveness	NOUN
abrj-184	107	69	(	(	PUNCT
abrj-184	107	70	ce	ce	PROPN
abrj-184	107	71	)	)	PUNCT
abrj-184	107	72	at	at	ADP
abrj-184	107	73	58.01	58.01	NUM
abrj-184	107	74	%	%	NOUN
abrj-184	107	75	and	and	CCONJ
abrj-184	107	76	good	good	ADJ
abrj-184	107	77	reputation	reputation	NOUN
abrj-184	107	78	(	(	PUNCT
abrj-184	107	79	gr	gr	NOUN
abrj-184	107	80	)	)	PUNCT
abrj-184	107	81	at	at	ADP
abrj-184	107	82	52.49	52.49	NUM
abrj-184	107	83	%	%	NOUN
abrj-184	107	84	.	.	PUNCT
abrj-184	108	1	however	however	ADV
abrj-184	108	2	,	,	PUNCT
abrj-184	108	3	the	the	DET
abrj-184	108	4	factors	factor	NOUN
abrj-184	108	5	of	of	ADP
abrj-184	108	6	product	product	NOUN
abrj-184	108	7	taste	taste	NOUN
abrj-184	108	8	(	(	PUNCT
abrj-184	108	9	pt	pt	NOUN
abrj-184	108	10	)	)	PUNCT
abrj-184	108	11	at	at	ADP
abrj-184	108	12	40.88	40.88	NUM
abrj-184	108	13	%	%	NOUN
abrj-184	108	14	and	and	CCONJ
abrj-184	108	15	promotional	promotional	ADJ
abrj-184	108	16	activities	activity	NOUN
abrj-184	108	17	(	(	PUNCT
abrj-184	108	18	pa	pa	NOUN
abrj-184	108	19	)	)	PUNCT
abrj-184	108	20	at	at	ADP
abrj-184	108	21	31.49	31.49	NUM
abrj-184	108	22	%	%	NOUN
abrj-184	108	23	are	be	AUX
abrj-184	108	24	relatively	relatively	ADV
abrj-184	108	25	less	less	ADV
abrj-184	108	26	significant	significant	ADJ
abrj-184	108	27	.	.	PUNCT
abrj-184	109	1	figure	figure	VERB
abrj-184	109	2	7	7	NUM
abrj-184	109	3	.	.	PUNCT
abrj-184	109	4	factors	factor	NOUN
abrj-184	109	5	for	for	ADP
abrj-184	109	6	purchasing	purchase	VERB
abrj-184	109	7	products	product	NOUN
abrj-184	109	8	.	.	PUNCT
abrj-184	110	1	as	as	SCONJ
abrj-184	110	2	indicated	indicate	VERB
abrj-184	110	3	in	in	ADP
abrj-184	110	4	figure	figure	NOUN
abrj-184	110	5	8	8	NUM
abrj-184	110	6	below	below	ADV
abrj-184	110	7	,	,	PUNCT
abrj-184	110	8	the	the	DET
abrj-184	110	9	main	main	ADJ
abrj-184	110	10	factor	factor	NOUN
abrj-184	110	11	that	that	PRON
abrj-184	110	12	consumers	consumer	NOUN
abrj-184	110	13	dislike	dislike	VERB
abrj-184	110	14	about	about	ADP
abrj-184	110	15	purchasing	purchase	VERB
abrj-184	110	16	kf	kf	PROPN
abrj-184	110	17	cha	cha	NOUN
abrj-184	110	18	products	product	NOUN
abrj-184	110	19	is	be	AUX
abrj-184	110	20	food	food	NOUN
abrj-184	110	21	safety	safety	NOUN
abrj-184	110	22	issues	issue	NOUN
abrj-184	110	23	,	,	PUNCT
abrj-184	110	24	accounting	account	VERB
abrj-184	110	25	for	for	ADP
abrj-184	110	26	the	the	DET
abrj-184	110	27	highest	high	ADJ
abrj-184	110	28	proportion	proportion	NOUN
abrj-184	110	29	(	(	PUNCT
abrj-184	110	30	hp	hp	NOUN
abrj-184	110	31	)	)	PUNCT
abrj-184	110	32	at	at	ADP
abrj-184	110	33	62.98	62.98	NUM
abrj-184	110	34	%	%	NOUN
abrj-184	110	35	.	.	PUNCT
abrj-184	111	1	followed	follow	VERB
abrj-184	111	2	by	by	ADP
abrj-184	111	3	poor	poor	ADJ
abrj-184	111	4	service	service	NOUN
abrj-184	111	5	quality	quality	NOUN
abrj-184	111	6	(	(	PUNCT
abrj-184	111	7	psq	psq	NOUN
abrj-184	111	8	)	)	PUNCT
abrj-184	111	9	at	at	ADP
abrj-184	111	10	54.14	54.14	NUM
abrj-184	111	11	%	%	NOUN
abrj-184	111	12	,	,	PUNCT
abrj-184	111	13	bad	bad	ADJ
abrj-184	111	14	reputation	reputation	NOUN
abrj-184	111	15	(	(	PUNCT
abrj-184	111	16	br	br	NOUN
abrj-184	111	17	)	)	PUNCT
abrj-184	111	18	at	at	ADP
abrj-184	111	19	46.96	46.96	NUM
abrj-184	111	20	%	%	NOUN
abrj-184	111	21	,	,	PUNCT
abrj-184	111	22	high	high	ADJ
abrj-184	111	23	price	price	NOUN
abrj-184	111	24	(	(	PUNCT
abrj-184	111	25	hp	hp	NOUN
abrj-184	111	26	)	)	PUNCT
abrj-184	111	27	at	at	ADP
abrj-184	111	28	46.41	46.41	NUM
abrj-184	111	29	%	%	NOUN
abrj-184	111	30	,	,	PUNCT
abrj-184	111	31	and	and	CCONJ
abrj-184	111	32	the	the	DET
abrj-184	111	33	lowest	low	ADJ
abrj-184	111	34	being	be	AUX
abrj-184	111	35	poor	poor	ADJ
abrj-184	111	36	product	product	NOUN
abrj-184	111	37	taste	taste	NOUN
abrj-184	111	38	(	(	PUNCT
abrj-184	111	39	ppt	ppt	NOUN
abrj-184	111	40	)	)	PUNCT
abrj-184	111	41	at	at	ADP
abrj-184	111	42	36.46	36.46	NUM
abrj-184	111	43	%	%	NOUN
abrj-184	111	44	.	.	PUNCT
abrj-184	112	1	figure	figure	NOUN
abrj-184	112	2	8	8	NUM
abrj-184	112	3	.	.	PUNCT
abrj-184	113	1	dislike	dislike	NOUN
abrj-184	113	2	factors	factor	NOUN
abrj-184	113	3	for	for	ADP
abrj-184	113	4	purchasing	purchase	VERB
abrj-184	113	5	products	product	NOUN
abrj-184	113	6	.	.	PUNCT
abrj-184	114	1	as	as	SCONJ
abrj-184	114	2	shown	show	VERB
abrj-184	114	3	in	in	ADP
abrj-184	114	4	figure	figure	NOUN
abrj-184	114	5	9	9	NUM
abrj-184	114	6	below	below	ADV
abrj-184	114	7	,	,	PUNCT
abrj-184	114	8	social	social	ADJ
abrj-184	114	9	media	medium	NOUN
abrj-184	114	10	(	(	PUNCT
abrj-184	114	11	sm	sm	NOUN
abrj-184	114	12	)	)	PUNCT
abrj-184	114	13	accounts	account	NOUN
abrj-184	114	14	for	for	ADP
abrj-184	114	15	the	the	DET
abrj-184	114	16	highest	high	ADJ
abrj-184	114	17	proportion	proportion	NOUN
abrj-184	114	18	at	at	ADP
abrj-184	114	19	74.59	74.59	NUM
abrj-184	114	20	%	%	NOUN
abrj-184	114	21	,	,	PUNCT
abrj-184	114	22	followed	follow	VERB
abrj-184	114	23	by	by	ADP
abrj-184	114	24	short	short	ADJ
abrj-184	114	25	video	video	NOUN
abrj-184	114	26	platforms	platform	NOUN
abrj-184	114	27	(	(	PUNCT
abrj-184	114	28	svp	svp	NOUN
abrj-184	114	29	)	)	PUNCT
abrj-184	114	30	at	at	ADP
abrj-184	114	31	64.64	64.64	NUM
abrj-184	114	32	%	%	NOUN
abrj-184	114	33	,	,	PUNCT
abrj-184	114	34	both	both	PRON
abrj-184	114	35	of	of	ADP
abrj-184	114	36	which	which	PRON
abrj-184	114	37	are	be	AUX
abrj-184	114	38	new	new	ADJ
abrj-184	114	39	media	medium	NOUN
abrj-184	114	40	.	.	PUNCT
abrj-184	115	1	search	search	NOUN
abrj-184	115	2	engines	engine	NOUN
abrj-184	115	3	(	(	PUNCT
abrj-184	115	4	se	se	X
abrj-184	115	5	)	)	PUNCT
abrj-184	115	6	account	account	VERB
abrj-184	115	7	for	for	ADP
abrj-184	115	8	37.57	37.57	NUM
abrj-184	115	9	%	%	NOUN
abrj-184	115	10	,	,	PUNCT
abrj-184	115	11	and	and	CCONJ
abrj-184	115	12	portal	portal	ADJ
abrj-184	115	13	websites	website	NOUN
abrj-184	115	14	(	(	PUNCT
abrj-184	115	15	pw	pw	X
abrj-184	115	16	)	)	PUNCT
abrj-184	115	17	account	account	NOUN
abrj-184	115	18	for	for	ADP
abrj-184	115	19	33.15	33.15	NUM
abrj-184	115	20	%	%	NOUN
abrj-184	115	21	,	,	PUNCT
abrj-184	115	22	with	with	ADP
abrj-184	115	23	friend	friend	NOUN
abrj-184	115	24	recommendations	recommendation	NOUN
abrj-184	115	25	(	(	PUNCT
abrj-184	115	26	fr	fr	X
abrj-184	115	27	)	)	PUNCT
abrj-184	115	28	being	be	AUX
abrj-184	115	29	the	the	DET
abrj-184	115	30	lowest	low	ADJ
abrj-184	115	31	at	at	ADP
abrj-184	115	32	22.%	22.%	NUM
abrj-184	115	33	.	.	PUNCT
abrj-184	116	1	this	this	PRON
abrj-184	116	2	shows	show	VERB
abrj-184	116	3	that	that	SCONJ
abrj-184	116	4	marketing	marketing	NOUN
abrj-184	116	5	through	through	ADP
abrj-184	116	6	new	new	ADJ
abrj-184	116	7	media	medium	NOUN
abrj-184	116	8	has	have	AUX
abrj-184	116	9	gradually	gradually	ADV
abrj-184	116	10	become	become	VERB
abrj-184	116	11	a	a	DET
abrj-184	116	12	trend	trend	NOUN
abrj-184	116	13	.	.	PUNCT
abrj-184	117	1	asian	asian	ADJ
abrj-184	117	2	business	business	PROPN
abrj-184	117	3	research	research	NOUN
abrj-184	117	4	journal	journal	NOUN
abrj-184	117	5	,	,	PUNCT
abrj-184	117	6	2024	2024	NUM
abrj-184	117	7	,	,	PUNCT
abrj-184	117	8	9	9	NUM
abrj-184	117	9	:	:	SYM
abrj-184	117	10	45	45	NUM
abrj-184	117	11	-	-	SYM
abrj-184	117	12	55	55	NUM
abrj-184	117	13	51	51	NUM
abrj-184	117	14	©	©	ADP
abrj-184	117	15	2024	2024	NUM
abrj-184	117	16	by	by	ADP
abrj-184	117	17	the	the	DET
abrj-184	117	18	authors	author	NOUN
abrj-184	117	19	;	;	PUNCT
abrj-184	117	20	licensee	licensee	NOUN
abrj-184	117	21	eastern	eastern	ADJ
abrj-184	117	22	centre	centre	NOUN
abrj-184	117	23	of	of	ADP
abrj-184	117	24	science	science	NOUN
abrj-184	117	25	and	and	CCONJ
abrj-184	117	26	education	education	NOUN
abrj-184	117	27	,	,	PUNCT
abrj-184	117	28	usa	usa	PROPN
abrj-184	117	29	figure	figure	NOUN
abrj-184	117	30	9	9	NUM
abrj-184	117	31	.	.	PUNCT
abrj-184	117	32	channels	channel	NOUN
abrj-184	117	33	of	of	ADP
abrj-184	117	34	kf	kf	PROPN
abrj-184	117	35	cha	cha	PROPN
abrj-184	117	36	.	.	PUNCT
abrj-184	118	1	as	as	SCONJ
abrj-184	118	2	shown	show	VERB
abrj-184	118	3	in	in	ADP
abrj-184	118	4	table	table	NOUN
abrj-184	118	5	5	5	NUM
abrj-184	118	6	,	,	PUNCT
abrj-184	118	7	in	in	ADP
abrj-184	118	8	terms	term	NOUN
abrj-184	118	9	of	of	ADP
abrj-184	118	10	promotional	promotional	ADJ
abrj-184	118	11	content	content	NOUN
abrj-184	118	12	,	,	PUNCT
abrj-184	118	13	consumers	consumer	NOUN
abrj-184	118	14	have	have	VERB
abrj-184	118	15	a	a	DET
abrj-184	118	16	higher	high	ADJ
abrj-184	118	17	level	level	NOUN
abrj-184	118	18	of	of	ADP
abrj-184	118	19	attention	attention	NOUN
abrj-184	118	20	to	to	ADP
abrj-184	118	21	new	new	ADJ
abrj-184	118	22	product	product	NOUN
abrj-184	118	23	launches	launch	VERB
abrj-184	118	24	at	at	ADP
abrj-184	118	25	128	128	NUM
abrj-184	118	26	%	%	NOUN
abrj-184	118	27	and	and	CCONJ
abrj-184	118	28	joint	joint	ADJ
abrj-184	118	29	activities	activity	NOUN
abrj-184	118	30	at	at	ADP
abrj-184	118	31	79.01	79.01	NUM
abrj-184	118	32	%	%	NOUN
abrj-184	118	33	,	,	PUNCT
abrj-184	118	34	but	but	CCONJ
abrj-184	118	35	less	less	ADJ
abrj-184	118	36	attention	attention	NOUN
abrj-184	118	37	to	to	ADP
abrj-184	118	38	the	the	DET
abrj-184	118	39	dingding	dingding	ADJ
abrj-184	118	40	cat	cat	NOUN
abrj-184	118	41	ip	ip	VERB
abrj-184	118	42	at	at	ADP
abrj-184	118	43	37.57	37.57	NUM
abrj-184	118	44	%	%	NOUN
abrj-184	118	45	and	and	CCONJ
abrj-184	118	46	public	public	ADJ
abrj-184	118	47	welfare	welfare	NOUN
abrj-184	118	48	activities	activity	NOUN
abrj-184	118	49	at	at	ADP
abrj-184	118	50	28.73	28.73	NUM
abrj-184	118	51	%	%	NOUN
abrj-184	118	52	,	,	PUNCT
abrj-184	118	53	indicating	indicate	VERB
abrj-184	118	54	that	that	SCONJ
abrj-184	118	55	consumers	consumer	NOUN
abrj-184	118	56	are	be	AUX
abrj-184	118	57	more	more	ADV
abrj-184	118	58	inclined	inclined	ADJ
abrj-184	118	59	towards	towards	ADP
abrj-184	118	60	promotions	promotion	NOUN
abrj-184	118	61	that	that	PRON
abrj-184	118	62	are	be	AUX
abrj-184	118	63	more	more	ADV
abrj-184	118	64	beneficial	beneficial	ADJ
abrj-184	118	65	to	to	ADP
abrj-184	118	66	themselves	themselves	PRON
abrj-184	118	67	.	.	PUNCT
abrj-184	119	1	in	in	ADP
abrj-184	119	2	terms	term	NOUN
abrj-184	119	3	of	of	ADP
abrj-184	119	4	influencing	influence	VERB
abrj-184	119	5	purchases	purchase	NOUN
abrj-184	119	6	:	:	PUNCT
abrj-184	119	7	the	the	DET
abrj-184	119	8	highest	high	ADJ
abrj-184	119	9	is	be	AUX
abrj-184	119	10	buy	buy	VERB
abrj-184	119	11	one	one	NUM
abrj-184	119	12	get	get	VERB
abrj-184	119	13	one	one	NUM
abrj-184	119	14	free	free	ADJ
abrj-184	119	15	at	at	ADP
abrj-184	119	16	66.85	66.85	NUM
abrj-184	119	17	%	%	NOUN
abrj-184	119	18	,	,	PUNCT
abrj-184	119	19	followed	follow	VERB
abrj-184	119	20	by	by	ADP
abrj-184	119	21	group	group	NOUN
abrj-184	119	22	purchase	purchase	NOUN
abrj-184	119	23	discounts	discount	NOUN
abrj-184	119	24	at	at	ADP
abrj-184	119	25	59.67	59.67	NUM
abrj-184	119	26	%	%	NOUN
abrj-184	119	27	,	,	PUNCT
abrj-184	119	28	half	half	ADJ
abrj-184	119	29	-	-	PUNCT
abrj-184	119	30	price	price	NOUN
abrj-184	119	31	for	for	ADP
abrj-184	119	32	the	the	DET
abrj-184	119	33	second	second	ADJ
abrj-184	119	34	cup	cup	NOUN
abrj-184	119	35	at	at	ADP
abrj-184	119	36	52.49	52.49	NUM
abrj-184	119	37	%	%	NOUN
abrj-184	119	38	,	,	PUNCT
abrj-184	119	39	and	and	CCONJ
abrj-184	119	40	the	the	DET
abrj-184	119	41	lowest	low	ADJ
abrj-184	119	42	is	be	AUX
abrj-184	119	43	free	free	ADJ
abrj-184	119	44	gifts	gift	NOUN
abrj-184	119	45	with	with	ADP
abrj-184	119	46	purchase	purchase	NOUN
abrj-184	119	47	at	at	ADP
abrj-184	119	48	48.62	48.62	NUM
abrj-184	119	49	%	%	NOUN
abrj-184	119	50	.	.	PUNCT
abrj-184	120	1	in	in	ADP
abrj-184	120	2	terms	term	NOUN
abrj-184	120	3	of	of	ADP
abrj-184	120	4	promotional	promotional	ADJ
abrj-184	120	5	efforts	effort	NOUN
abrj-184	120	6	:	:	PUNCT
abrj-184	120	7	58.01	58.01	NUM
abrj-184	120	8	%	%	NOUN
abrj-184	120	9	think	think	VERB
abrj-184	120	10	the	the	DET
abrj-184	120	11	communication	communication	NOUN
abrj-184	120	12	channels	channel	NOUN
abrj-184	120	13	are	be	AUX
abrj-184	120	14	monotonous	monotonous	ADJ
abrj-184	120	15	,	,	PUNCT
abrj-184	120	16	followed	follow	VERB
abrj-184	120	17	by	by	ADP
abrj-184	120	18	content	content	NOUN
abrj-184	120	19	richness	richness	NOUN
abrj-184	120	20	at	at	ADP
abrj-184	120	21	only	only	ADV
abrj-184	120	22	23.76	23.76	NUM
abrj-184	120	23	%	%	NOUN
abrj-184	120	24	;	;	PUNCT
abrj-184	120	25	insufficient	insufficient	ADJ
abrj-184	120	26	communication	communication	NOUN
abrj-184	120	27	efforts	effort	NOUN
abrj-184	120	28	at	at	ADP
abrj-184	120	29	13.81	13.81	NUM
abrj-184	120	30	%	%	NOUN
abrj-184	120	31	,	,	PUNCT
abrj-184	120	32	suggesting	suggest	VERB
abrj-184	120	33	that	that	SCONJ
abrj-184	120	34	the	the	DET
abrj-184	120	35	communication	communication	NOUN
abrj-184	120	36	channels	channel	NOUN
abrj-184	120	37	should	should	AUX
abrj-184	120	38	be	be	AUX
abrj-184	120	39	expanded	expand	VERB
abrj-184	120	40	and	and	CCONJ
abrj-184	120	41	various	various	ADJ
abrj-184	120	42	new	new	ADJ
abrj-184	120	43	media	medium	NOUN
abrj-184	120	44	platforms	platform	NOUN
abrj-184	120	45	should	should	AUX
abrj-184	120	46	be	be	AUX
abrj-184	120	47	used	use	VERB
abrj-184	120	48	for	for	ADP
abrj-184	120	49	more	more	ADV
abrj-184	120	50	efficient	efficient	ADJ
abrj-184	120	51	communication	communication	NOUN
abrj-184	120	52	.	.	PUNCT
abrj-184	121	1	table	table	NOUN
abrj-184	121	2	5	5	NUM
abrj-184	121	3	.	.	PUNCT
abrj-184	121	4	promotion	promotion	NOUN
abrj-184	121	5	and	and	CCONJ
abrj-184	121	6	publicity	publicity	NOUN
abrj-184	121	7	analysis	analysis	NOUN
abrj-184	121	8	.	.	PUNCT
abrj-184	122	1	name	name	NOUN
abrj-184	122	2	option	option	NOUN
abrj-184	122	3	frequency	frequency	NOUN
abrj-184	122	4	%	%	NOUN
abrj-184	122	5	promotion	promotion	NOUN
abrj-184	122	6	content	content	NOUN
abrj-184	122	7	new	new	ADJ
abrj-184	122	8	product	product	NOUN
abrj-184	122	9	128	128	NUM
abrj-184	122	10	70.72	70.72	NUM
abrj-184	122	11	dingding	dingding	NOUN
abrj-184	122	12	cat	cat	NOUN
abrj-184	122	13	ip	ip	VERB
abrj-184	122	14	68	68	NUM
abrj-184	122	15	37.57	37.57	NUM
abrj-184	122	16	joint	joint	ADJ
abrj-184	122	17	activity	activity	NOUN
abrj-184	122	18	143	143	NUM
abrj-184	122	19	79.01	79.01	NUM
abrj-184	122	20	public	public	ADJ
abrj-184	122	21	welfare	welfare	NOUN
abrj-184	122	22	activity	activity	NOUN
abrj-184	122	23	52	52	NUM
abrj-184	122	24	28.73	28.73	NUM
abrj-184	122	25	impact	impact	NOUN
abrj-184	122	26	on	on	ADP
abrj-184	122	27	purchase	purchase	NOUN
abrj-184	122	28	buy	buy	VERB
abrj-184	122	29	one	one	NUM
abrj-184	122	30	get	get	VERB
abrj-184	122	31	one	one	NUM
abrj-184	122	32	free	free	ADJ
abrj-184	122	33	121	121	NUM
abrj-184	122	34	66.85	66.85	NUM
abrj-184	122	35	half	half	NOUN
abrj-184	122	36	price	price	NOUN
abrj-184	122	37	for	for	ADP
abrj-184	122	38	second	second	ADJ
abrj-184	122	39	cup	cup	NOUN
abrj-184	122	40	95	95	NUM
abrj-184	122	41	52.49	52.49	NUM
abrj-184	122	42	group	group	NOUN
abrj-184	122	43	purchase	purchase	NOUN
abrj-184	122	44	discount	discount	NOUN
abrj-184	122	45	108	108	NUM
abrj-184	122	46	59.67	59.67	NUM
abrj-184	122	47	free	free	ADJ
abrj-184	122	48	gifts	gift	NOUN
abrj-184	122	49	with	with	ADP
abrj-184	122	50	purchase	purchase	NOUN
abrj-184	122	51	88	88	NUM
abrj-184	122	52	48.62	48.62	NUM
abrj-184	122	53	promotional	promotional	ADJ
abrj-184	122	54	efforts	effort	NOUN
abrj-184	122	55	did	do	AUX
abrj-184	122	56	n't	not	PART
abrj-184	122	57	pay	pay	VERB
abrj-184	122	58	attention	attention	NOUN
abrj-184	122	59	8	8	NUM
abrj-184	122	60	4.42	4.42	NUM
abrj-184	122	61	insufficient	insufficient	ADJ
abrj-184	122	62	communication	communication	NOUN
abrj-184	122	63	efforts	effort	NOUN
abrj-184	122	64	25	25	NUM
abrj-184	122	65	13.81	13.81	NUM
abrj-184	122	66	monotonous	monotonous	ADJ
abrj-184	122	67	communication	communication	NOUN
abrj-184	122	68	channels	channel	NOUN
abrj-184	122	69	105	105	NUM
abrj-184	122	70	58.01	58.01	NUM
abrj-184	122	71	informative	informative	ADJ
abrj-184	122	72	43	43	NUM
abrj-184	122	73	23.76	23.76	NUM
abrj-184	122	74	as	as	SCONJ
abrj-184	122	75	shown	show	VERB
abrj-184	122	76	in	in	ADP
abrj-184	122	77	table	table	NOUN
abrj-184	122	78	6	6	NUM
abrj-184	122	79	,	,	PUNCT
abrj-184	122	80	the	the	DET
abrj-184	122	81	survey	survey	NOUN
abrj-184	122	82	data	datum	NOUN
abrj-184	122	83	on	on	ADP
abrj-184	122	84	kf	kf	PROPN
abrj-184	122	85	cha	cha	PROPN
abrj-184	122	86	shows	show	VERB
abrj-184	122	87	that	that	SCONJ
abrj-184	122	88	the	the	DET
abrj-184	122	89	percentages	percentage	NOUN
abrj-184	122	90	of	of	ADP
abrj-184	122	91	neutral	neutral	ADJ
abrj-184	122	92	,	,	PUNCT
abrj-184	122	93	dissatisfied	dissatisfied	ADJ
abrj-184	122	94	,	,	PUNCT
abrj-184	122	95	and	and	CCONJ
abrj-184	122	96	very	very	ADV
abrj-184	122	97	dissatisfied	dissatisfied	ADJ
abrj-184	122	98	are	be	AUX
abrj-184	122	99	relatively	relatively	ADV
abrj-184	122	100	high	high	ADJ
abrj-184	122	101	.	.	PUNCT
abrj-184	123	1	among	among	ADP
abrj-184	123	2	them	they	PRON
abrj-184	123	3	,	,	PUNCT
abrj-184	123	4	the	the	DET
abrj-184	123	5	feedback	feedback	NOUN
abrj-184	123	6	channels	channel	NOUN
abrj-184	123	7	account	account	VERB
abrj-184	123	8	for	for	ADP
abrj-184	123	9	30.39	30.39	NUM
abrj-184	123	10	%	%	NOUN
abrj-184	123	11	+	+	NOUN
abrj-184	123	12	13.81	13.81	NUM
abrj-184	123	13	,	,	PUNCT
abrj-184	123	14	the	the	DET
abrj-184	123	15	intensity	intensity	NOUN
abrj-184	123	16	of	of	ADP
abrj-184	123	17	comment	comment	NOUN
abrj-184	123	18	interaction	interaction	NOUN
abrj-184	123	19	for	for	ADP
abrj-184	123	20	32.60	32.60	NUM
abrj-184	123	21	%	%	NOUN
abrj-184	123	22	+	+	CCONJ
abrj-184	123	23	18.23	18.23	NUM
abrj-184	123	24	%	%	NOUN
abrj-184	123	25	,	,	PUNCT
abrj-184	123	26	and	and	CCONJ
abrj-184	123	27	the	the	DET
abrj-184	123	28	maintenance	maintenance	NOUN
abrj-184	123	29	of	of	ADP
abrj-184	123	30	user	user	NOUN
abrj-184	123	31	relationships	relationship	NOUN
abrj-184	123	32	for	for	ADP
abrj-184	123	33	29.28	29.28	NUM
abrj-184	123	34	%	%	NOUN
abrj-184	123	35	+	+	NOUN
abrj-184	123	36	13.81	13.81	NUM
abrj-184	123	37	%	%	NOUN
abrj-184	123	38	.	.	PUNCT
abrj-184	124	1	all	all	DET
abrj-184	124	2	three	three	NUM
abrj-184	124	3	aspects	aspect	NOUN
abrj-184	124	4	are	be	AUX
abrj-184	124	5	less	less	ADV
abrj-184	124	6	satisfying	satisfying	ADJ
abrj-184	124	7	.	.	PUNCT
abrj-184	125	1	it	it	PRON
abrj-184	125	2	is	be	AUX
abrj-184	125	3	evident	evident	ADJ
abrj-184	125	4	that	that	SCONJ
abrj-184	125	5	attention	attention	NOUN
abrj-184	125	6	should	should	AUX
abrj-184	125	7	be	be	AUX
abrj-184	125	8	given	give	VERB
abrj-184	125	9	not	not	PART
abrj-184	125	10	only	only	ADV
abrj-184	125	11	to	to	ADP
abrj-184	125	12	the	the	DET
abrj-184	125	13	product	product	NOUN
abrj-184	125	14	itself	itself	PRON
abrj-184	125	15	but	but	CCONJ
abrj-184	125	16	also	also	ADV
abrj-184	125	17	to	to	ADP
abrj-184	125	18	enhancing	enhance	VERB
abrj-184	125	19	interaction	interaction	NOUN
abrj-184	125	20	with	with	ADP
abrj-184	125	21	consumers	consumer	NOUN
abrj-184	125	22	.	.	PUNCT
abrj-184	126	1	only	only	ADV
abrj-184	126	2	by	by	ADP
abrj-184	126	3	understanding	understand	VERB
abrj-184	126	4	consumer	consumer	NOUN
abrj-184	126	5	needs	need	NOUN
abrj-184	126	6	and	and	CCONJ
abrj-184	126	7	clearly	clearly	ADV
abrj-184	126	8	identifying	identify	VERB
abrj-184	126	9	consumer	consumer	NOUN
abrj-184	126	10	feedback	feedback	NOUN
abrj-184	126	11	can	can	AUX
abrj-184	126	12	products	product	NOUN
abrj-184	126	13	and	and	CCONJ
abrj-184	126	14	services	service	NOUN
abrj-184	126	15	that	that	PRON
abrj-184	126	16	consumers	consumer	NOUN
abrj-184	126	17	love	love	VERB
abrj-184	126	18	be	be	AUX
abrj-184	126	19	created	create	VERB
abrj-184	126	20	.	.	PUNCT
abrj-184	127	1	as	as	SCONJ
abrj-184	127	2	shown	show	VERB
abrj-184	127	3	in	in	ADP
abrj-184	127	4	figure	figure	NOUN
abrj-184	127	5	10	10	NUM
abrj-184	127	6	,	,	PUNCT
abrj-184	127	7	the	the	DET
abrj-184	127	8	proportion	proportion	NOUN
abrj-184	127	9	of	of	ADP
abrj-184	127	10	consumers	consumer	NOUN
abrj-184	127	11	who	who	PRON
abrj-184	127	12	feel	feel	VERB
abrj-184	127	13	'	'	PUNCT
abrj-184	127	14	average	average	ADJ
abrj-184	127	15	'	'	PUNCT
abrj-184	127	16	about	about	ADP
abrj-184	127	17	their	their	PRON
abrj-184	127	18	consumption	consumption	NOUN
abrj-184	127	19	experience	experience	NOUN
abrj-184	127	20	at	at	ADP
abrj-184	127	21	kf	kf	PROPN
abrj-184	127	22	cha	cha	PROPN
abrj-184	127	23	is	be	AUX
abrj-184	127	24	35.36	35.36	NUM
abrj-184	127	25	%	%	NOUN
abrj-184	127	26	,	,	PUNCT
abrj-184	127	27	and	and	CCONJ
abrj-184	127	28	those	those	PRON
abrj-184	127	29	who	who	PRON
abrj-184	127	30	feel	feel	VERB
abrj-184	127	31	'	'	PUNCT
abrj-184	127	32	dissatisfied	dissatisfied	ADJ
abrj-184	127	33	'	'	PUNCT
abrj-184	127	34	account	account	NOUN
abrj-184	127	35	for	for	ADP
abrj-184	127	36	33.7	33.7	NUM
abrj-184	127	37	%	%	NOUN
abrj-184	127	38	.	.	PUNCT
abrj-184	128	1	overall	overall	ADV
abrj-184	128	2	,	,	PUNCT
abrj-184	128	3	the	the	DET
abrj-184	128	4	satisfaction	satisfaction	NOUN
abrj-184	128	5	level	level	NOUN
abrj-184	128	6	of	of	ADP
abrj-184	128	7	consumers	consumer	NOUN
abrj-184	128	8	'	'	PART
abrj-184	128	9	overall	overall	ADJ
abrj-184	128	10	consumption	consumption	NOUN
abrj-184	128	11	experience	experience	NOUN
abrj-184	128	12	is	be	AUX
abrj-184	128	13	not	not	PART
abrj-184	128	14	high	high	ADJ
abrj-184	128	15	table	table	NOUN
abrj-184	128	16	6	6	NUM
abrj-184	128	17	.	.	PUNCT
abrj-184	128	18	interactive	interactive	ADJ
abrj-184	128	19	feedback	feedback	NOUN
abrj-184	128	20	analysis	analysis	NOUN
abrj-184	128	21	.	.	PUNCT
abrj-184	129	1	name	name	NOUN
abrj-184	129	2	option	option	NOUN
abrj-184	129	3	feedback	feedback	NOUN
abrj-184	129	4	channels	channel	NOUN
abrj-184	129	5	intensity	intensity	NOUN
abrj-184	129	6	of	of	ADP
abrj-184	129	7	comment	comment	NOUN
abrj-184	129	8	interaction	interaction	NOUN
abrj-184	129	9	maintenance	maintenance	NOUN
abrj-184	129	10	of	of	ADP
abrj-184	129	11	user	user	NOUN
abrj-184	129	12	relationships	relationship	NOUN
abrj-184	129	13	frequency	frequency	NOUN
abrj-184	129	14	%	%	NOUN
abrj-184	129	15	frequency	frequency	NOUN
abrj-184	129	16	%	%	NOUN
abrj-184	129	17	frequency	frequency	NOUN
abrj-184	129	18	%	%	NOUN
abrj-184	129	19	vs	vs	ADP
abrj-184	129	20	9	9	NUM
abrj-184	129	21	4.97	4.97	NUM
abrj-184	129	22	16	16	NUM
abrj-184	129	23	8.84	8.84	NUM
abrj-184	129	24	17	17	NUM
abrj-184	129	25	9.39	9.39	NUM
abrj-184	129	26	s	s	NOUN
abrj-184	129	27	17	17	NUM
abrj-184	129	28	9.39	9.39	NUM
abrj-184	129	29	14	14	NUM
abrj-184	129	30	7.73	7.73	NUM
abrj-184	129	31	14	14	NUM
abrj-184	129	32	7.73	7.73	NUM
abrj-184	129	33	n	n	PROPN
abrj-184	129	34	75	75	NUM
abrj-184	129	35	41.44	41.44	NUM
abrj-184	129	36	59	59	NUM
abrj-184	129	37	32.60	32.60	NUM
abrj-184	129	38	72	72	NUM
abrj-184	129	39	39.78	39.78	NUM
abrj-184	129	40	ds	ds	NOUN
abrj-184	129	41	)	)	PUNCT
abrj-184	129	42	55	55	NUM
abrj-184	129	43	30.39	30.39	NUM
abrj-184	129	44	59	59	NUM
abrj-184	129	45	32.60	32.60	NUM
abrj-184	129	46	53	53	NUM
abrj-184	129	47	29.28	29.28	NUM
abrj-184	129	48	vds	vds	NOUN
abrj-184	129	49	25	25	NUM
abrj-184	129	50	13.81	13.81	NUM
abrj-184	129	51	33	33	NUM
abrj-184	129	52	18.23	18.23	NUM
abrj-184	129	53	25	25	NUM
abrj-184	129	54	13.81	13.81	NUM
abrj-184	129	55	asian	asian	ADJ
abrj-184	129	56	business	business	NOUN
abrj-184	129	57	research	research	NOUN
abrj-184	129	58	journal	journal	NOUN
abrj-184	129	59	,	,	PUNCT
abrj-184	129	60	2024	2024	NUM
abrj-184	129	61	,	,	PUNCT
abrj-184	129	62	9	9	NUM
abrj-184	129	63	:	:	SYM
abrj-184	129	64	45	45	NUM
abrj-184	129	65	-	-	SYM
abrj-184	129	66	55	55	NUM
abrj-184	129	67	52	52	NUM
abrj-184	129	68	©	©	ADP
abrj-184	129	69	2024	2024	NUM
abrj-184	129	70	by	by	ADP
abrj-184	129	71	the	the	DET
abrj-184	129	72	authors	author	NOUN
abrj-184	129	73	;	;	PUNCT
abrj-184	129	74	licensee	licensee	NOUN
abrj-184	129	75	eastern	eastern	ADJ
abrj-184	129	76	centre	centre	NOUN
abrj-184	129	77	of	of	ADP
abrj-184	129	78	science	science	NOUN
abrj-184	129	79	and	and	CCONJ
abrj-184	129	80	education	education	NOUN
abrj-184	129	81	,	,	PUNCT
abrj-184	129	82	usa	usa	PROPN
abrj-184	129	83	figure	figure	NOUN
abrj-184	129	84	10	10	NUM
abrj-184	129	85	.	.	PUNCT
abrj-184	130	1	satisfaction	satisfaction	NOUN
abrj-184	130	2	with	with	ADP
abrj-184	130	3	consumption	consumption	NOUN
abrj-184	130	4	experience	experience	NOUN
abrj-184	130	5	.	.	PUNCT
abrj-184	131	1	the	the	DET
abrj-184	131	2	data	datum	NOUN
abrj-184	131	3	in	in	ADP
abrj-184	131	4	table	table	NOUN
abrj-184	131	5	7	7	NUM
abrj-184	131	6	shows	show	VERB
abrj-184	131	7	that	that	SCONJ
abrj-184	131	8	the	the	DET
abrj-184	131	9	proportions	proportion	NOUN
abrj-184	131	10	of	of	ADP
abrj-184	131	11	'	'	PUNCT
abrj-184	131	12	dissatisfied	dissatisfied	ADJ
abrj-184	131	13	'	'	PUNCT
abrj-184	131	14	and	and	CCONJ
abrj-184	131	15	'	'	PUNCT
abrj-184	131	16	very	very	ADV
abrj-184	131	17	dissatisfied	dissatisfied	ADJ
abrj-184	131	18	'	'	PUNCT
abrj-184	131	19	are	be	AUX
abrj-184	131	20	high	high	ADJ
abrj-184	131	21	in	in	ADP
abrj-184	131	22	terms	term	NOUN
abrj-184	131	23	of	of	ADP
abrj-184	131	24	food	food	NOUN
abrj-184	131	25	hygiene	hygiene	NOUN
abrj-184	131	26	and	and	CCONJ
abrj-184	131	27	health	health	NOUN
abrj-184	131	28	(	(	PUNCT
abrj-184	131	29	code	code	PROPN
abrj-184	131	30	fhh	fhh	NOUN
abrj-184	131	31	)	)	PUNCT
abrj-184	131	32	at	at	ADP
abrj-184	131	33	32.60	32.60	NUM
abrj-184	131	34	%	%	NOUN
abrj-184	131	35	+	+	CCONJ
abrj-184	131	36	22.1	22.1	NUM
abrj-184	131	37	%	%	NOUN
abrj-184	131	38	and	and	CCONJ
abrj-184	131	39	the	the	DET
abrj-184	131	40	event	event	NOUN
abrj-184	131	41	handling	handle	VERB
abrj-184	131	42	plan	plan	NOUN
abrj-184	131	43	for	for	ADP
abrj-184	131	44	changing	change	VERB
abrj-184	131	45	the	the	DET
abrj-184	131	46	taste	taste	NOUN
abrj-184	131	47	period	period	NOUN
abrj-184	131	48	of	of	ADP
abrj-184	131	49	raw	raw	ADJ
abrj-184	131	50	materials	material	NOUN
abrj-184	131	51	(	(	PUNCT
abrj-184	131	52	ep	ep	PROPN
abrj-184	131	53	)	)	PUNCT
abrj-184	131	54	at	at	ADP
abrj-184	131	55	39.78	39.78	NUM
abrj-184	131	56	%	%	NOUN
abrj-184	131	57	+	+	NOUN
abrj-184	131	58	25.41	25.41	NUM
abrj-184	131	59	%	%	NOUN
abrj-184	131	60	.	.	PUNCT
abrj-184	132	1	additionally	additionally	ADV
abrj-184	132	2	,	,	PUNCT
abrj-184	132	3	the	the	DET
abrj-184	132	4	marketing	marketing	NOUN
abrj-184	132	5	related	relate	VERB
abrj-184	132	6	to	to	ADP
abrj-184	132	7	food	food	NOUN
abrj-184	132	8	hygiene	hygiene	NOUN
abrj-184	132	9	and	and	CCONJ
abrj-184	132	10	safety	safety	NOUN
abrj-184	132	11	after	after	ADP
abrj-184	132	12	the	the	DET
abrj-184	132	13	315	315	NUM
abrj-184	132	14	incidents	incident	NOUN
abrj-184	132	15	(	(	PUNCT
abrj-184	132	16	m311	m311	PROPN
abrj-184	132	17	)	)	PUNCT
abrj-184	132	18	at	at	ADP
abrj-184	132	19	30.39	30.39	NUM
abrj-184	132	20	%	%	NOUN
abrj-184	132	21	+	+	NOUN
abrj-184	132	22	13.26	13.26	NUM
abrj-184	132	23	%	%	NOUN
abrj-184	132	24	and	and	CCONJ
abrj-184	132	25	the	the	DET
abrj-184	132	26	increased	increase	VERB
abrj-184	132	27	promotional	promotional	ADJ
abrj-184	132	28	efforts	effort	NOUN
abrj-184	132	29	after	after	ADP
abrj-184	132	30	the	the	DET
abrj-184	132	31	315	315	NUM
abrj-184	132	32	incidents	incident	NOUN
abrj-184	132	33	(	(	PUNCT
abrj-184	132	34	p311	p311	PROPN
abrj-184	132	35	)	)	PUNCT
abrj-184	132	36	at	at	ADP
abrj-184	132	37	34.81	34.81	NUM
abrj-184	132	38	%	%	NOUN
abrj-184	132	39	+	+	NOUN
abrj-184	132	40	18.23	18.23	NUM
abrj-184	132	41	%	%	NOUN
abrj-184	132	42	are	be	AUX
abrj-184	132	43	also	also	ADV
abrj-184	132	44	less	less	ADV
abrj-184	132	45	satisfying	satisfying	ADJ
abrj-184	132	46	,	,	PUNCT
abrj-184	132	47	indicating	indicate	VERB
abrj-184	132	48	the	the	DET
abrj-184	132	49	importance	importance	NOUN
abrj-184	132	50	that	that	PRON
abrj-184	132	51	consumers	consumer	NOUN
abrj-184	132	52	place	place	VERB
abrj-184	132	53	on	on	ADP
abrj-184	132	54	food	food	NOUN
abrj-184	132	55	safety	safety	NOUN
abrj-184	132	56	in	in	ADP
abrj-184	132	57	the	the	DET
abrj-184	132	58	catering	catering	NOUN
abrj-184	132	59	industry	industry	NOUN
abrj-184	132	60	.	.	PUNCT
abrj-184	133	1	table	table	NOUN
abrj-184	133	2	7	7	NUM
abrj-184	133	3	.	.	PUNCT
abrj-184	133	4	food	food	NOUN
abrj-184	133	5	hygiene	hygiene	NOUN
abrj-184	133	6	and	and	CCONJ
abrj-184	133	7	safety	safety	NOUN
abrj-184	133	8	analysis	analysis	NOUN
abrj-184	133	9	.	.	PUNCT
abrj-184	134	1	name	name	NOUN
abrj-184	134	2	option	option	NOUN
abrj-184	134	3	fhh	fhh	NOUN
abrj-184	134	4	ep	ep	NOUN
abrj-184	134	5	m311	m311	PROPN
abrj-184	134	6	p311	p311	PROPN
abrj-184	134	7	frequency	frequency	NOUN
abrj-184	134	8	%	%	NOUN
abrj-184	134	9	frequency	frequency	NOUN
abrj-184	134	10	%	%	NOUN
abrj-184	134	11	frequency	frequency	NOUN
abrj-184	134	12	%	%	NOUN
abrj-184	134	13	frequency	frequency	NOUN
abrj-184	134	14	%	%	NOUN
abrj-184	134	15	vs	vs	ADP
abrj-184	134	16	17	17	NUM
abrj-184	134	17	9.39	9.39	NUM
abrj-184	134	18	11	11	NUM
abrj-184	134	19	6.08	6.08	NUM
abrj-184	134	20	14	14	NUM
abrj-184	134	21	7.73	7.73	NUM
abrj-184	134	22	13	13	NUM
abrj-184	134	23	7.18	7.18	NUM
abrj-184	134	24	s	s	NOUN
abrj-184	134	25	14	14	NUM
abrj-184	134	26	7.73	7.73	NUM
abrj-184	134	27	17	17	NUM
abrj-184	134	28	9.39	9.39	NUM
abrj-184	134	29	17	17	NUM
abrj-184	134	30	9.39	9.39	NUM
abrj-184	134	31	18	18	NUM
abrj-184	134	32	9.94	9.94	NUM
abrj-184	134	33	n	n	PRON
abrj-184	134	34	51	51	NUM
abrj-184	134	35	28.18	28.18	NUM
abrj-184	134	36	72	72	NUM
abrj-184	134	37	39.78	39.78	NUM
abrj-184	134	38	71	71	NUM
abrj-184	134	39	39.23	39.23	NUM
abrj-184	134	40	54	54	NUM
abrj-184	134	41	29.83	29.83	NUM
abrj-184	134	42	ds	ds	NOUN
abrj-184	134	43	59	59	NUM
abrj-184	134	44	32.60	32.60	NUM
abrj-184	134	45	46	46	NUM
abrj-184	134	46	25.41	25.41	NUM
abrj-184	134	47	55	55	NUM
abrj-184	134	48	30.39	30.39	NUM
abrj-184	134	49	63	63	NUM
abrj-184	134	50	34.81	34.81	NUM
abrj-184	134	51	vds	vds	NOUN
abrj-184	134	52	40	40	NUM
abrj-184	134	53	22.1	22.1	NUM
abrj-184	134	54	35	35	NUM
abrj-184	134	55	19.34	19.34	NUM
abrj-184	134	56	24	24	NUM
abrj-184	134	57	13.26	13.26	NUM
abrj-184	134	58	33	33	NUM
abrj-184	134	59	18.23	18.23	NUM
abrj-184	134	60	as	as	SCONJ
abrj-184	134	61	shown	show	VERB
abrj-184	134	62	in	in	ADP
abrj-184	134	63	figure	figure	NOUN
abrj-184	134	64	11	11	NUM
abrj-184	134	65	,	,	PUNCT
abrj-184	134	66	the	the	DET
abrj-184	134	67	surveyed	survey	VERB
abrj-184	134	68	subjects	subject	NOUN
abrj-184	134	69	believe	believe	VERB
abrj-184	134	70	that	that	SCONJ
abrj-184	134	71	kf	kf	PROPN
abrj-184	134	72	cha	cha	PROPN
abrj-184	134	73	should	should	AUX
abrj-184	134	74	focus	focus	VERB
abrj-184	134	75	on	on	ADP
abrj-184	134	76	improving	improve	VERB
abrj-184	134	77	the	the	DET
abrj-184	134	78	following	follow	VERB
abrj-184	134	79	three	three	NUM
abrj-184	134	80	aspects	aspect	NOUN
abrj-184	134	81	:	:	PUNCT
abrj-184	134	82	purchase	purchase	NOUN
abrj-184	134	83	channels	channel	NOUN
abrj-184	134	84	(	(	PUNCT
abrj-184	134	85	purchase	purchase	NOUN
abrj-184	134	86	channels	channel	NOUN
abrj-184	134	87	;	;	PUNCT
abrj-184	134	88	pc	pc	NOUN
abrj-184	134	89	)	)	PUNCT
abrj-184	134	90	at	at	ADP
abrj-184	134	91	80.11	80.11	NUM
abrj-184	134	92	%	%	NOUN
abrj-184	134	93	,	,	PUNCT
abrj-184	134	94	environmental	environmental	ADJ
abrj-184	134	95	sanitation	sanitation	NOUN
abrj-184	134	96	(	(	PUNCT
abrj-184	134	97	es	es	NOUN
abrj-184	134	98	)	)	PUNCT
abrj-184	134	99	at	at	ADP
abrj-184	134	100	71.82	71.82	NUM
abrj-184	134	101	%	%	NOUN
abrj-184	134	102	,	,	PUNCT
abrj-184	134	103	and	and	CCONJ
abrj-184	134	104	feedback	feedback	NOUN
abrj-184	134	105	channels	channel	NOUN
abrj-184	134	106	(	(	PUNCT
abrj-184	134	107	fc	fc	INTJ
abrj-184	134	108	)	)	PUNCT
abrj-184	134	109	at	at	ADP
abrj-184	134	110	68.51	68.51	NUM
abrj-184	134	111	%	%	NOUN
abrj-184	134	112	.	.	PUNCT
abrj-184	135	1	the	the	DET
abrj-184	135	2	aspects	aspect	NOUN
abrj-184	135	3	that	that	PRON
abrj-184	135	4	are	be	AUX
abrj-184	135	5	still	still	ADV
abrj-184	135	6	recognized	recognize	VERB
abrj-184	135	7	include	include	VERB
abrj-184	135	8	customer	customer	NOUN
abrj-184	135	9	needs	need	NOUN
abrj-184	135	10	(	(	PUNCT
abrj-184	135	11	cn	cn	INTJ
abrj-184	135	12	)	)	PUNCT
abrj-184	135	13	at	at	ADP
abrj-184	135	14	29.28	29.28	NUM
abrj-184	135	15	%	%	NOUN
abrj-184	135	16	and	and	CCONJ
abrj-184	135	17	marketing	marketing	NOUN
abrj-184	135	18	activities	activity	NOUN
abrj-184	135	19	(	(	PUNCT
abrj-184	135	20	ma	ma	PROPN
abrj-184	135	21	)	)	PUNCT
abrj-184	135	22	at	at	ADP
abrj-184	135	23	23.2	23.2	NUM
abrj-184	135	24	%	%	NOUN
abrj-184	135	25	.	.	PUNCT
abrj-184	136	1	figure1	figure1	PROPN
abrj-184	136	2	.	.	PUNCT
abrj-184	137	1	areas	area	NOUN
abrj-184	137	2	for	for	ADP
abrj-184	137	3	improvement	improvement	NOUN
abrj-184	137	4	.	.	PUNCT
abrj-184	138	1	5	5	X
abrj-184	138	2	.	.	X
abrj-184	138	3	marketing	marketing	NOUN
abrj-184	138	4	environment	environment	NOUN
abrj-184	138	5	analysis	analysis	NOUN
abrj-184	138	6	kf	kf	PROPN
abrj-184	138	7	cha	cha	PROPN
abrj-184	138	8	faces	face	VERB
abrj-184	138	9	a	a	DET
abrj-184	138	10	marketing	marketing	NOUN
abrj-184	138	11	environment	environment	NOUN
abrj-184	138	12	full	full	ADJ
abrj-184	138	13	of	of	ADP
abrj-184	138	14	opportunities	opportunity	NOUN
abrj-184	138	15	and	and	CCONJ
abrj-184	138	16	challenges	challenge	NOUN
abrj-184	138	17	:	:	PUNCT
abrj-184	138	18	5.1	5.1	NUM
abrj-184	138	19	.	.	PUNCT
abrj-184	139	1	macroenvironment	macroenvironment	ADJ
abrj-184	139	2	analysis	analysis	NOUN
abrj-184	139	3	-pest	-pest	VERB
abrj-184	139	4	5.1.1	5.1.1	NOUN
abrj-184	139	5	.	.	PUNCT
abrj-184	140	1	politics	politic	NOUN
abrj-184	140	2	-p	-p	PUNCT
abrj-184	140	3	national	national	ADJ
abrj-184	140	4	policies	policy	NOUN
abrj-184	140	5	support	support	VERB
abrj-184	140	6	the	the	DET
abrj-184	140	7	high	high	ADJ
abrj-184	140	8	-	-	PUNCT
abrj-184	140	9	quality	quality	NOUN
abrj-184	140	10	development	development	NOUN
abrj-184	140	11	of	of	ADP
abrj-184	140	12	the	the	DET
abrj-184	140	13	catering	catering	NOUN
abrj-184	140	14	industry	industry	NOUN
abrj-184	140	15	,	,	PUNCT
abrj-184	140	16	providing	provide	VERB
abrj-184	140	17	kf	kf	PROPN
abrj-184	140	18	cha	cha	NOUN
abrj-184	140	19	with	with	ADP
abrj-184	140	20	favorable	favorable	ADJ
abrj-184	140	21	development	development	NOUN
abrj-184	140	22	opportunities	opportunity	NOUN
abrj-184	140	23	(	(	PUNCT
abrj-184	140	24	ministry	ministry	PROPN
abrj-184	140	25	of	of	ADP
abrj-184	140	26	commerce	commerce	PROPN
abrj-184	140	27	of	of	ADP
abrj-184	140	28	the	the	DET
abrj-184	140	29	people	people	NOUN
abrj-184	140	30	's	's	PART
abrj-184	140	31	republic	republic	NOUN
abrj-184	140	32	of	of	ADP
abrj-184	140	33	china	china	PROPN
abrj-184	140	34	,	,	PUNCT
abrj-184	140	35	2024	2024	NUM
abrj-184	140	36	)	)	PUNCT
abrj-184	140	37	.	.	PUNCT
abrj-184	141	1	5.1.2	5.1.2	X
abrj-184	141	2	.	.	PUNCT
abrj-184	141	3	economy	economy	NOUN
abrj-184	141	4	-e	-e	NOUN
abrj-184	141	5	the	the	DET
abrj-184	141	6	continuous	continuous	ADJ
abrj-184	141	7	growth	growth	NOUN
abrj-184	141	8	of	of	ADP
abrj-184	141	9	the	the	DET
abrj-184	141	10	national	national	ADJ
abrj-184	141	11	economy	economy	NOUN
abrj-184	141	12	and	and	CCONJ
abrj-184	141	13	the	the	DET
abrj-184	141	14	increase	increase	NOUN
abrj-184	141	15	in	in	ADP
abrj-184	141	16	residents	resident	NOUN
abrj-184	141	17	'	'	PART
abrj-184	141	18	income	income	NOUN
abrj-184	141	19	have	have	AUX
abrj-184	141	20	brought	bring	VERB
abrj-184	141	21	broad	broad	ADJ
abrj-184	141	22	market	market	NOUN
abrj-184	141	23	space	space	NOUN
abrj-184	141	24	for	for	ADP
abrj-184	141	25	the	the	DET
abrj-184	141	26	new	new	ADJ
abrj-184	141	27	tea	tea	NOUN
abrj-184	141	28	beverage	beverage	NOUN
abrj-184	141	29	industry	industry	NOUN
abrj-184	141	30	.	.	PUNCT
abrj-184	142	1	the	the	DET
abrj-184	142	2	total	total	ADJ
abrj-184	142	3	market	market	NOUN
abrj-184	142	4	size	size	NOUN
abrj-184	142	5	is	be	AUX
abrj-184	142	6	expected	expect	VERB
abrj-184	142	7	to	to	PART
abrj-184	142	8	reach	reach	VERB
abrj-184	142	9	1498	1498	NUM
abrj-184	142	10	billion	billion	NUM
abrj-184	142	11	rmb	rmb	PROPN
abrj-184	142	12	,	,	PUNCT
abrj-184	142	13	with	with	ADP
abrj-184	142	14	the	the	DET
abrj-184	142	15	number	number	NOUN
abrj-184	142	16	of	of	ADP
abrj-184	142	17	new	new	ADJ
abrj-184	142	18	tea	tea	NOUN
abrj-184	142	19	beverage	beverage	NOUN
abrj-184	142	20	stores	store	NOUN
abrj-184	142	21	exceeding	exceed	VERB
abrj-184	142	22	500,000	500,000	NUM
abrj-184	142	23	.	.	PUNCT
abrj-184	143	1	by	by	ADP
abrj-184	143	2	2025	2025	NUM
abrj-184	143	3	,	,	PUNCT
abrj-184	143	4	the	the	DET
abrj-184	143	5	market	market	NOUN
abrj-184	143	6	size	size	NOUN
abrj-184	143	7	of	of	ADP
abrj-184	143	8	new	new	ADJ
abrj-184	143	9	tea	tea	NOUN
abrj-184	143	10	beverages	beverage	NOUN
abrj-184	143	11	is	be	AUX
abrj-184	143	12	expected	expect	VERB
abrj-184	143	13	to	to	PART
abrj-184	143	14	exceed	exceed	VERB
abrj-184	143	15	two	two	NUM
abrj-184	143	16	trillion	trillion	NUM
abrj-184	143	17	rmb	rmb	NOUN
abrj-184	143	18	(	(	PUNCT
abrj-184	143	19	national	national	PROPN
abrj-184	143	20	bureau	bureau	PROPN
abrj-184	143	21	of	of	ADP
abrj-184	143	22	statistics	statistic	NOUN
abrj-184	143	23	,	,	PUNCT
abrj-184	143	24	2024	2024	NUM
abrj-184	143	25	)	)	PUNCT
abrj-184	143	26	.	.	PUNCT
abrj-184	144	1	5.1.3	5.1.3	NUM
abrj-184	144	2	.	.	PUNCT
abrj-184	144	3	society	society	NOUN
abrj-184	144	4	-s	-s	PROPN
abrj-184	144	5	asian	asian	PROPN
abrj-184	144	6	business	business	PROPN
abrj-184	144	7	research	research	NOUN
abrj-184	144	8	journal	journal	NOUN
abrj-184	144	9	,	,	PUNCT
abrj-184	144	10	2024	2024	NUM
abrj-184	144	11	,	,	PUNCT
abrj-184	144	12	9	9	NUM
abrj-184	144	13	:	:	SYM
abrj-184	144	14	45	45	NUM
abrj-184	144	15	-	-	SYM
abrj-184	144	16	55	55	NUM
abrj-184	144	17	53	53	NUM
abrj-184	144	18	©	©	ADP
abrj-184	144	19	2024	2024	NUM
abrj-184	144	20	by	by	ADP
abrj-184	144	21	the	the	DET
abrj-184	144	22	authors	author	NOUN
abrj-184	144	23	;	;	PUNCT
abrj-184	144	24	licensee	licensee	NOUN
abrj-184	144	25	eastern	eastern	ADJ
abrj-184	144	26	centre	centre	NOUN
abrj-184	144	27	of	of	ADP
abrj-184	144	28	science	science	NOUN
abrj-184	144	29	and	and	CCONJ
abrj-184	144	30	education	education	NOUN
abrj-184	144	31	,	,	PUNCT
abrj-184	144	32	usa	usa	PROPN
abrj-184	144	33	the	the	DET
abrj-184	144	34	trend	trend	NOUN
abrj-184	144	35	of	of	ADP
abrj-184	144	36	consumption	consumption	NOUN
abrj-184	144	37	upgrade	upgrade	NOUN
abrj-184	144	38	is	be	AUX
abrj-184	144	39	evident	evident	ADJ
abrj-184	144	40	,	,	PUNCT
abrj-184	144	41	with	with	ADP
abrj-184	144	42	consumers	consumer	NOUN
abrj-184	144	43	placing	place	VERB
abrj-184	144	44	greater	great	ADJ
abrj-184	144	45	emphasis	emphasis	NOUN
abrj-184	144	46	on	on	ADP
abrj-184	144	47	health	health	NOUN
abrj-184	144	48	,	,	PUNCT
abrj-184	144	49	quality	quality	NOUN
abrj-184	144	50	,	,	PUNCT
abrj-184	144	51	and	and	CCONJ
abrj-184	144	52	experience	experience	NOUN
abrj-184	144	53	,	,	PUNCT
abrj-184	144	54	which	which	PRON
abrj-184	144	55	aligns	align	VERB
abrj-184	144	56	with	with	ADP
abrj-184	144	57	kf	kf	PROPN
abrj-184	144	58	cha	cha	PROPN
abrj-184	144	59	's	's	PART
abrj-184	144	60	product	product	NOUN
abrj-184	144	61	philosophy	philosophy	NOUN
abrj-184	144	62	.	.	PUNCT
abrj-184	145	1	5.1.4	5.1.4	X
abrj-184	145	2	.	.	PUNCT
abrj-184	145	3	technology	technology	NOUN
abrj-184	145	4	-t	-t	PUNCT
abrj-184	145	5	the	the	DET
abrj-184	145	6	development	development	NOUN
abrj-184	145	7	of	of	ADP
abrj-184	145	8	automation	automation	NOUN
abrj-184	145	9	and	and	CCONJ
abrj-184	145	10	intelligent	intelligent	ADJ
abrj-184	145	11	technology	technology	NOUN
abrj-184	145	12	offers	offer	VERB
abrj-184	145	13	the	the	DET
abrj-184	145	14	possibility	possibility	NOUN
abrj-184	145	15	of	of	ADP
abrj-184	145	16	improving	improve	VERB
abrj-184	145	17	efficiency	efficiency	NOUN
abrj-184	145	18	and	and	CCONJ
abrj-184	145	19	reducing	reduce	VERB
abrj-184	145	20	costs	cost	NOUN
abrj-184	145	21	for	for	ADP
abrj-184	145	22	the	the	DET
abrj-184	145	23	new	new	ADJ
abrj-184	145	24	tea	tea	NOUN
abrj-184	145	25	beverage	beverage	NOUN
abrj-184	145	26	industry	industry	NOUN
abrj-184	145	27	,	,	PUNCT
abrj-184	145	28	while	while	SCONJ
abrj-184	145	29	the	the	DET
abrj-184	145	30	internet	internet	NOUN
abrj-184	145	31	and	and	CCONJ
abrj-184	145	32	food	food	NOUN
abrj-184	145	33	delivery	delivery	NOUN
abrj-184	145	34	platforms	platform	NOUN
abrj-184	145	35	have	have	AUX
abrj-184	145	36	expanded	expand	VERB
abrj-184	145	37	sales	sale	NOUN
abrj-184	145	38	channels	channel	NOUN
abrj-184	145	39	.	.	PUNCT
abrj-184	146	1	5.2	5.2	NUM
abrj-184	146	2	.	.	PUNCT
abrj-184	147	1	industry	industry	NOUN
abrj-184	147	2	competitive	competitive	ADJ
abrj-184	147	3	environment	environment	NOUN
abrj-184	147	4	5.2.1	5.2.1	NUM
abrj-184	147	5	.	.	PUNCT
abrj-184	148	1	intense	intense	ADJ
abrj-184	148	2	competition	competition	NOUN
abrj-184	148	3	the	the	DET
abrj-184	148	4	new	new	ADJ
abrj-184	148	5	tea	tea	NOUN
abrj-184	148	6	beverage	beverage	NOUN
abrj-184	148	7	market	market	NOUN
abrj-184	148	8	is	be	AUX
abrj-184	148	9	highly	highly	ADV
abrj-184	148	10	competitive	competitive	ADJ
abrj-184	148	11	,	,	PUNCT
abrj-184	148	12	with	with	ADP
abrj-184	148	13	brands	brand	NOUN
abrj-184	148	14	like	like	ADP
abrj-184	148	15	yidiyi	yidiyi	NOUN
abrj-184	148	16	and	and	CCONJ
abrj-184	148	17	guming	gum	VERB
abrj-184	148	18	posing	pose	VERB
abrj-184	148	19	competition	competition	NOUN
abrj-184	148	20	in	in	ADP
abrj-184	148	21	the	the	DET
abrj-184	148	22	mid	mid	ADJ
abrj-184	148	23	-	-	ADJ
abrj-184	148	24	market	market	ADJ
abrj-184	148	25	segment	segment	NOUN
abrj-184	148	26	.	.	PUNCT
abrj-184	149	1	in	in	ADP
abrj-184	149	2	2023	2023	NUM
abrj-184	149	3	,	,	PUNCT
abrj-184	149	4	the	the	DET
abrj-184	149	5	market	market	NOUN
abrj-184	149	6	size	size	NOUN
abrj-184	149	7	of	of	ADP
abrj-184	149	8	freshly	freshly	ADV
abrj-184	149	9	made	make	VERB
abrj-184	149	10	tea	tea	NOUN
abrj-184	149	11	beverages	beverage	NOUN
abrj-184	149	12	in	in	ADP
abrj-184	149	13	china	china	PROPN
abrj-184	149	14	was	be	AUX
abrj-184	149	15	2473	2473	NUM
abrj-184	149	16	billion	billion	NUM
abrj-184	149	17	rmb	rmb	NOUN
abrj-184	149	18	.	.	PUNCT
abrj-184	150	1	the	the	DET
abrj-184	150	2	top	top	ADJ
abrj-184	150	3	five	five	NUM
abrj-184	150	4	participants	participant	NOUN
abrj-184	150	5	accounted	account	VERB
abrj-184	150	6	for	for	ADP
abrj-184	150	7	about	about	ADV
abrj-184	150	8	40.2	40.2	NUM
abrj-184	150	9	%	%	NOUN
abrj-184	150	10	of	of	ADP
abrj-184	150	11	the	the	DET
abrj-184	150	12	market	market	NOUN
abrj-184	150	13	share	share	NOUN
abrj-184	150	14	by	by	ADP
abrj-184	150	15	retail	retail	ADJ
abrj-184	150	16	sales	sale	NOUN
abrj-184	150	17	.	.	PUNCT
abrj-184	151	1	kf	kf	PROPN
abrj-184	151	2	cha	cha	PROPN
abrj-184	151	3	holds	hold	VERB
abrj-184	151	4	approximately	approximately	ADV
abrj-184	151	5	a	a	DET
abrj-184	151	6	6.8	6.8	NUM
abrj-184	151	7	%	%	NOUN
abrj-184	151	8	market	market	NOUN
abrj-184	151	9	share	share	NOUN
abrj-184	151	10	,	,	PUNCT
abrj-184	151	11	ranking	rank	VERB
abrj-184	151	12	third	third	ADJ
abrj-184	151	13	(	(	PUNCT
abrj-184	151	14	jin	jin	NOUN
abrj-184	151	15	,	,	PUNCT
abrj-184	151	16	2024	2024	NUM
abrj-184	151	17	)	)	PUNCT
abrj-184	151	18	.	.	PUNCT
abrj-184	152	1	5.2.2	5.2.2	NUM
abrj-184	152	2	.	.	PUNCT
abrj-184	153	1	little	little	ADJ
abrj-184	153	2	product	product	NOUN
abrj-184	153	3	differentiation	differentiation	NOUN
abrj-184	153	4	new	new	ADJ
abrj-184	153	5	tea	tea	NOUN
abrj-184	153	6	beverage	beverage	NOUN
abrj-184	153	7	brands	brand	NOUN
abrj-184	153	8	face	face	VERB
abrj-184	153	9	significant	significant	ADJ
abrj-184	153	10	product	product	NOUN
abrj-184	153	11	homogeneity	homogeneity	NOUN
abrj-184	153	12	,	,	PUNCT
abrj-184	153	13	making	make	VERB
abrj-184	153	14	it	it	PRON
abrj-184	153	15	difficult	difficult	ADJ
abrj-184	153	16	to	to	PART
abrj-184	153	17	stand	stand	VERB
abrj-184	153	18	out	out	ADP
abrj-184	153	19	with	with	ADP
abrj-184	153	20	brand	brand	NOUN
abrj-184	153	21	characteristics	characteristic	NOUN
abrj-184	153	22	,	,	PUNCT
abrj-184	153	23	and	and	CCONJ
abrj-184	153	24	there	there	PRON
abrj-184	153	25	is	be	VERB
abrj-184	153	26	a	a	DET
abrj-184	153	27	need	need	NOUN
abrj-184	153	28	to	to	PART
abrj-184	153	29	further	far	ADV
abrj-184	153	30	strengthen	strengthen	VERB
abrj-184	153	31	product	product	NOUN
abrj-184	153	32	differentiation	differentiation	NOUN
abrj-184	153	33	strategies	strategy	NOUN
abrj-184	153	34	.	.	PUNCT
abrj-184	154	1	5.2.3	5.2.3	NUM
abrj-184	154	2	.	.	PUNCT
abrj-184	154	3	substitute	substitute	NOUN
abrj-184	154	4	competition	competition	NOUN
abrj-184	154	5	there	there	PRON
abrj-184	154	6	is	be	VERB
abrj-184	154	7	also	also	ADV
abrj-184	154	8	competitive	competitive	ADJ
abrj-184	154	9	pressure	pressure	NOUN
abrj-184	154	10	from	from	ADP
abrj-184	154	11	other	other	ADJ
abrj-184	154	12	beverages	beverage	NOUN
abrj-184	154	13	such	such	ADJ
abrj-184	154	14	as	as	ADP
abrj-184	154	15	coffee	coffee	NOUN
abrj-184	154	16	and	and	CCONJ
abrj-184	154	17	bottled	bottled	ADJ
abrj-184	154	18	drinks	drink	NOUN
abrj-184	154	19	,	,	PUNCT
abrj-184	154	20	necessitating	necessitate	VERB
abrj-184	154	21	continuous	continuous	ADJ
abrj-184	154	22	innovation	innovation	NOUN
abrj-184	154	23	to	to	PART
abrj-184	154	24	enhance	enhance	VERB
abrj-184	154	25	brand	brand	NOUN
abrj-184	154	26	competitiveness	competitiveness	NOUN
abrj-184	154	27	.	.	PUNCT
abrj-184	155	1	summary	summary	NOUN
abrj-184	155	2	:	:	PUNCT
abrj-184	155	3	kf	kf	PROPN
abrj-184	155	4	cha	cha	PROPN
abrj-184	155	5	needs	need	VERB
abrj-184	155	6	to	to	PART
abrj-184	155	7	seize	seize	VERB
abrj-184	155	8	the	the	DET
abrj-184	155	9	opportunities	opportunity	NOUN
abrj-184	155	10	presented	present	VERB
abrj-184	155	11	by	by	ADP
abrj-184	155	12	the	the	DET
abrj-184	155	13	macroenvironment	macroenvironment	ADJ
abrj-184	155	14	while	while	SCONJ
abrj-184	155	15	actively	actively	ADV
abrj-184	155	16	addressing	address	VERB
abrj-184	155	17	the	the	DET
abrj-184	155	18	challenges	challenge	NOUN
abrj-184	155	19	of	of	ADP
abrj-184	155	20	industry	industry	NOUN
abrj-184	155	21	competition	competition	NOUN
abrj-184	155	22	.	.	PUNCT
abrj-184	156	1	by	by	ADP
abrj-184	156	2	strengthening	strengthen	VERB
abrj-184	156	3	product	product	NOUN
abrj-184	156	4	differentiation	differentiation	NOUN
abrj-184	156	5	,	,	PUNCT
abrj-184	156	6	enhancing	enhance	VERB
abrj-184	156	7	brand	brand	NOUN
abrj-184	156	8	image	image	NOUN
abrj-184	156	9	,	,	PUNCT
abrj-184	156	10	and	and	CCONJ
abrj-184	156	11	optimizing	optimize	VERB
abrj-184	156	12	the	the	DET
abrj-184	156	13	user	user	NOUN
abrj-184	156	14	experience	experience	NOUN
abrj-184	156	15	,	,	PUNCT
abrj-184	156	16	kf	kf	PROPN
abrj-184	156	17	cha	cha	PROPN
abrj-184	156	18	can	can	AUX
abrj-184	156	19	consolidate	consolidate	VERB
abrj-184	156	20	its	its	PRON
abrj-184	156	21	competitive	competitive	ADJ
abrj-184	156	22	advantage	advantage	NOUN
abrj-184	156	23	in	in	ADP
abrj-184	156	24	the	the	DET
abrj-184	156	25	market	market	NOUN
abrj-184	156	26	and	and	CCONJ
abrj-184	156	27	achieve	achieve	VERB
abrj-184	156	28	sustainable	sustainable	ADJ
abrj-184	156	29	development	development	NOUN
abrj-184	156	30	.	.	PUNCT
abrj-184	157	1	5.3	5.3	NUM
abrj-184	157	2	.	.	PUNCT
abrj-184	158	1	environmental	environmental	ADJ
abrj-184	158	2	analysis	analysis	NOUN
abrj-184	158	3	(	(	PUNCT
abrj-184	158	4	swot	swot	PROPN
abrj-184	158	5	)	)	PUNCT
abrj-184	158	6	kf	kf	PROPN
abrj-184	158	7	cha	cha	PROPN
abrj-184	158	8	,	,	PUNCT
abrj-184	158	9	as	as	ADP
abrj-184	158	10	a	a	DET
abrj-184	158	11	rapidly	rapidly	ADV
abrj-184	158	12	growing	grow	VERB
abrj-184	158	13	tea	tea	NOUN
abrj-184	158	14	beverage	beverage	NOUN
abrj-184	158	15	chain	chain	NOUN
abrj-184	158	16	brand	brand	NOUN
abrj-184	158	17	,	,	PUNCT
abrj-184	158	18	faces	face	VERB
abrj-184	158	19	unique	unique	ADJ
abrj-184	158	20	strengths	strength	NOUN
abrj-184	158	21	and	and	CCONJ
abrj-184	158	22	challenges	challenge	NOUN
abrj-184	158	23	in	in	ADP
abrj-184	158	24	its	its	PRON
abrj-184	158	25	internal	internal	ADJ
abrj-184	158	26	and	and	CCONJ
abrj-184	158	27	external	external	ADJ
abrj-184	158	28	environments	environment	NOUN
abrj-184	158	29	.	.	PUNCT
abrj-184	159	1	5.3.1	5.3.1	X
abrj-184	159	2	.	.	X
abrj-184	159	3	strengths	strength	NOUN
abrj-184	159	4	--	--	PUNCT
abrj-184	159	5	s	s	VERB
abrj-184	159	6	strong	strong	ADJ
abrj-184	159	7	brand	brand	NOUN
abrj-184	159	8	influence	influence	NOUN
abrj-184	159	9	:	:	PUNCT
abrj-184	159	10	through	through	ADP
abrj-184	159	11	the	the	DET
abrj-184	159	12	creation	creation	NOUN
abrj-184	159	13	of	of	ADP
abrj-184	159	14	the	the	DET
abrj-184	159	15	"	"	PUNCT
abrj-184	159	16	dingding	dingding	ADJ
abrj-184	159	17	cat	cat	NOUN
abrj-184	159	18	"	"	PUNCT
abrj-184	159	19	ip	ip	NOUN
abrj-184	159	20	and	and	CCONJ
abrj-184	159	21	the	the	DET
abrj-184	159	22	dissemination	dissemination	NOUN
abrj-184	159	23	of	of	ADP
abrj-184	159	24	related	related	ADJ
abrj-184	159	25	content	content	NOUN
abrj-184	159	26	,	,	PUNCT
abrj-184	159	27	kf	kf	PROPN
abrj-184	159	28	cha	cha	PROPN
abrj-184	159	29	has	have	AUX
abrj-184	159	30	successfully	successfully	ADV
abrj-184	159	31	established	establish	VERB
abrj-184	159	32	a	a	DET
abrj-184	159	33	distinct	distinct	ADJ
abrj-184	159	34	brand	brand	NOUN
abrj-184	159	35	image	image	NOUN
abrj-184	159	36	and	and	CCONJ
abrj-184	159	37	continuously	continuously	ADV
abrj-184	159	38	enhances	enhance	VERB
abrj-184	159	39	brand	brand	NOUN
abrj-184	159	40	recognition	recognition	NOUN
abrj-184	159	41	and	and	CCONJ
abrj-184	159	42	influence	influence	NOUN
abrj-184	159	43	through	through	ADP
abrj-184	159	44	collaborative	collaborative	ADJ
abrj-184	159	45	efforts	effort	NOUN
abrj-184	159	46	.	.	PUNCT
abrj-184	160	1	product	product	NOUN
abrj-184	160	2	diversification	diversification	NOUN
abrj-184	160	3	:	:	PUNCT
abrj-184	160	4	a	a	DET
abrj-184	160	5	rich	rich	ADJ
abrj-184	160	6	product	product	NOUN
abrj-184	160	7	matrix	matrix	NOUN
abrj-184	160	8	is	be	AUX
abrj-184	160	9	in	in	ADP
abrj-184	160	10	place	place	NOUN
abrj-184	160	11	,	,	PUNCT
abrj-184	160	12	covering	cover	VERB
abrj-184	160	13	classic	classic	ADJ
abrj-184	160	14	,	,	PUNCT
abrj-184	160	15	seasonal	seasonal	ADJ
abrj-184	160	16	,	,	PUNCT
abrj-184	160	17	and	and	CCONJ
abrj-184	160	18	regional	regional	ADJ
abrj-184	160	19	tea	tea	NOUN
abrj-184	160	20	beverages	beverage	NOUN
abrj-184	160	21	,	,	PUNCT
abrj-184	160	22	with	with	ADP
abrj-184	160	23	an	an	DET
abrj-184	160	24	emphasis	emphasis	NOUN
abrj-184	160	25	on	on	ADP
abrj-184	160	26	healthy	healthy	ADJ
abrj-184	160	27	,	,	PUNCT
abrj-184	160	28	low	low	ADJ
abrj-184	160	29	-	-	PUNCT
abrj-184	160	30	sugar	sugar	NOUN
abrj-184	160	31	products	product	NOUN
abrj-184	160	32	that	that	PRON
abrj-184	160	33	cater	cater	VERB
abrj-184	160	34	to	to	ADP
abrj-184	160	35	various	various	ADJ
abrj-184	160	36	consumer	consumer	NOUN
abrj-184	160	37	needs	need	NOUN
abrj-184	160	38	.	.	PUNCT
abrj-184	161	1	mature	mature	ADJ
abrj-184	161	2	franchise	franchise	NOUN
abrj-184	161	3	system	system	NOUN
abrj-184	161	4	:	:	PUNCT
abrj-184	161	5	a	a	DET
abrj-184	161	6	comprehensive	comprehensive	ADJ
abrj-184	161	7	franchise	franchise	NOUN
abrj-184	161	8	system	system	NOUN
abrj-184	161	9	and	and	CCONJ
abrj-184	161	10	preferential	preferential	ADJ
abrj-184	161	11	policies	policy	NOUN
abrj-184	161	12	attract	attract	VERB
abrj-184	161	13	a	a	DET
abrj-184	161	14	large	large	ADJ
abrj-184	161	15	number	number	NOUN
abrj-184	161	16	of	of	ADP
abrj-184	161	17	franchisees	franchisee	NOUN
abrj-184	161	18	,	,	PUNCT
abrj-184	161	19	enabling	enable	VERB
abrj-184	161	20	rapid	rapid	ADJ
abrj-184	161	21	expansion	expansion	NOUN
abrj-184	161	22	.	.	PUNCT
abrj-184	162	1	a	a	DET
abrj-184	162	2	robust	robust	ADJ
abrj-184	162	3	supply	supply	NOUN
abrj-184	162	4	chain	chain	NOUN
abrj-184	162	5	management	management	NOUN
abrj-184	162	6	system	system	NOUN
abrj-184	162	7	and	and	CCONJ
abrj-184	162	8	standardized	standardized	ADJ
abrj-184	162	9	processes	process	NOUN
abrj-184	162	10	ensure	ensure	VERB
abrj-184	162	11	product	product	NOUN
abrj-184	162	12	quality	quality	NOUN
abrj-184	162	13	and	and	CCONJ
abrj-184	162	14	cost	cost	NOUN
abrj-184	162	15	control	control	NOUN
abrj-184	162	16	.	.	PUNCT
abrj-184	163	1	5.3.2	5.3.2	X
abrj-184	163	2	.	.	PUNCT
abrj-184	164	1	weaknesses	weakness	NOUN
abrj-184	164	2	--	--	PUNCT
abrj-184	164	3	w	w	NOUN
abrj-184	164	4	severe	severe	ADJ
abrj-184	164	5	product	product	NOUN
abrj-184	164	6	homogeneity	homogeneity	NOUN
abrj-184	164	7	:	:	PUNCT
abrj-184	164	8	the	the	DET
abrj-184	164	9	tea	tea	NOUN
abrj-184	164	10	beverage	beverage	NOUN
abrj-184	164	11	industry	industry	NOUN
abrj-184	164	12	is	be	AUX
abrj-184	164	13	highly	highly	ADV
abrj-184	164	14	competitive	competitive	ADJ
abrj-184	164	15	,	,	PUNCT
abrj-184	164	16	and	and	CCONJ
abrj-184	164	17	product	product	NOUN
abrj-184	164	18	homogeneity	homogeneity	NOUN
abrj-184	164	19	is	be	AUX
abrj-184	164	20	widespread	widespread	ADJ
abrj-184	164	21	,	,	PUNCT
abrj-184	164	22	necessitating	necessitate	VERB
abrj-184	164	23	an	an	DET
abrj-184	164	24	enhancement	enhancement	NOUN
abrj-184	164	25	of	of	ADP
abrj-184	164	26	product	product	NOUN
abrj-184	164	27	innovation	innovation	NOUN
abrj-184	164	28	capabilities	capability	NOUN
abrj-184	164	29	and	and	CCONJ
abrj-184	164	30	competitive	competitive	ADJ
abrj-184	164	31	advantages	advantage	NOUN
abrj-184	164	32	.	.	PUNCT
abrj-184	165	1	insufficient	insufficient	ADJ
abrj-184	165	2	franchise	franchise	NOUN
abrj-184	165	3	supervision	supervision	NOUN
abrj-184	165	4	:	:	PUNCT
abrj-184	165	5	there	there	PRON
abrj-184	165	6	is	be	VERB
abrj-184	165	7	a	a	DET
abrj-184	165	8	need	need	NOUN
abrj-184	165	9	to	to	PART
abrj-184	165	10	strengthen	strengthen	VERB
abrj-184	165	11	the	the	DET
abrj-184	165	12	supervision	supervision	NOUN
abrj-184	165	13	of	of	ADP
abrj-184	165	14	franchise	franchise	NOUN
abrj-184	165	15	stores	store	NOUN
abrj-184	165	16	to	to	PART
abrj-184	165	17	ensure	ensure	VERB
abrj-184	165	18	food	food	NOUN
abrj-184	165	19	safety	safety	NOUN
abrj-184	165	20	and	and	CCONJ
abrj-184	165	21	service	service	NOUN
abrj-184	165	22	quality	quality	NOUN
abrj-184	165	23	,	,	PUNCT
abrj-184	165	24	preventing	prevent	VERB
abrj-184	165	25	negative	negative	ADJ
abrj-184	165	26	incidents	incident	NOUN
abrj-184	165	27	.	.	PUNCT
abrj-184	166	1	5.3.3	5.3.3	X
abrj-184	166	2	.	.	X
abrj-184	166	3	opportunities	opportunity	NOUN
abrj-184	166	4	--	--	PUNCT
abrj-184	166	5	o	o	NOUN
abrj-184	166	6	increased	increase	VERB
abrj-184	166	7	consumer	consumer	NOUN
abrj-184	166	8	health	health	NOUN
abrj-184	166	9	awareness	awareness	NOUN
abrj-184	166	10	:	:	PUNCT
abrj-184	166	11	consumers	consumer	NOUN
abrj-184	166	12	are	be	AUX
abrj-184	166	13	placing	place	VERB
abrj-184	166	14	more	more	ADJ
abrj-184	166	15	importance	importance	NOUN
abrj-184	166	16	on	on	ADP
abrj-184	166	17	health	health	NOUN
abrj-184	166	18	,	,	PUNCT
abrj-184	166	19	quality	quality	NOUN
abrj-184	166	20	,	,	PUNCT
abrj-184	166	21	value	value	NOUN
abrj-184	166	22	,	,	PUNCT
abrj-184	166	23	and	and	CCONJ
abrj-184	166	24	brand	brand	NOUN
abrj-184	166	25	,	,	PUNCT
abrj-184	166	26	providing	provide	VERB
abrj-184	166	27	opportunities	opportunity	NOUN
abrj-184	166	28	for	for	ADP
abrj-184	166	29	kf	kf	PROPN
abrj-184	166	30	cha	cha	PROPN
abrj-184	166	31	's	's	PART
abrj-184	166	32	development	development	NOUN
abrj-184	166	33	.	.	PUNCT
abrj-184	167	1	application	application	NOUN
abrj-184	167	2	of	of	ADP
abrj-184	167	3	automation	automation	NOUN
abrj-184	167	4	and	and	CCONJ
abrj-184	167	5	intelligent	intelligent	ADJ
abrj-184	167	6	technology	technology	NOUN
abrj-184	167	7	:	:	PUNCT
abrj-184	167	8	the	the	DET
abrj-184	167	9	use	use	NOUN
abrj-184	167	10	of	of	ADP
abrj-184	167	11	automation	automation	NOUN
abrj-184	167	12	and	and	CCONJ
abrj-184	167	13	intelligent	intelligent	ADJ
abrj-184	167	14	equipment	equipment	NOUN
abrj-184	167	15	can	can	AUX
abrj-184	167	16	improve	improve	VERB
abrj-184	167	17	production	production	NOUN
abrj-184	167	18	efficiency	efficiency	NOUN
abrj-184	167	19	and	and	CCONJ
abrj-184	167	20	product	product	NOUN
abrj-184	167	21	quality	quality	NOUN
abrj-184	167	22	,	,	PUNCT
abrj-184	167	23	reduce	reduce	VERB
abrj-184	167	24	costs	cost	NOUN
abrj-184	167	25	,	,	PUNCT
abrj-184	167	26	and	and	CCONJ
abrj-184	167	27	provide	provide	VERB
abrj-184	167	28	technical	technical	ADJ
abrj-184	167	29	support	support	NOUN
abrj-184	167	30	for	for	ADP
abrj-184	167	31	kf	kf	PROPN
abrj-184	167	32	cha	cha	PROPN
abrj-184	167	33	's	's	PART
abrj-184	167	34	development	development	NOUN
abrj-184	167	35	.	.	PUNCT
abrj-184	168	1	5.3.4	5.3.4	X
abrj-184	168	2	.	.	PUNCT
abrj-184	169	1	threats	threat	NOUN
abrj-184	169	2	--	--	PUNCT
abrj-184	169	3	t	t	X
abrj-184	169	4	intense	intense	ADJ
abrj-184	169	5	industry	industry	NOUN
abrj-184	169	6	competition	competition	NOUN
abrj-184	169	7	:	:	PUNCT
abrj-184	169	8	the	the	DET
abrj-184	169	9	continuous	continuous	ADJ
abrj-184	169	10	emergence	emergence	NOUN
abrj-184	169	11	of	of	ADP
abrj-184	169	12	new	new	ADJ
abrj-184	169	13	tea	tea	NOUN
abrj-184	169	14	beverage	beverage	NOUN
abrj-184	169	15	brands	brand	NOUN
abrj-184	169	16	intensifies	intensify	VERB
abrj-184	169	17	competition	competition	NOUN
abrj-184	169	18	,	,	PUNCT
abrj-184	169	19	necessitating	necessitate	VERB
abrj-184	169	20	the	the	DET
abrj-184	169	21	enhancement	enhancement	NOUN
abrj-184	169	22	of	of	ADP
abrj-184	169	23	kf	kf	PROPN
abrj-184	169	24	cha	cha	PROPN
abrj-184	169	25	's	's	PART
abrj-184	169	26	own	own	ADJ
abrj-184	169	27	competitiveness	competitiveness	NOUN
abrj-184	169	28	to	to	PART
abrj-184	169	29	meet	meet	VERB
abrj-184	169	30	industry	industry	NOUN
abrj-184	169	31	challenges	challenge	NOUN
abrj-184	169	32	.	.	PUNCT
abrj-184	170	1	substitute	substitute	NOUN
abrj-184	170	2	competition	competition	NOUN
abrj-184	170	3	:	:	PUNCT
abrj-184	170	4	the	the	DET
abrj-184	170	5	tea	tea	NOUN
abrj-184	170	6	beverage	beverage	NOUN
abrj-184	170	7	industry	industry	NOUN
abrj-184	170	8	also	also	ADV
abrj-184	170	9	faces	face	VERB
abrj-184	170	10	competition	competition	NOUN
abrj-184	170	11	from	from	ADP
abrj-184	170	12	other	other	ADJ
abrj-184	170	13	beverage	beverage	NOUN
abrj-184	170	14	industries	industry	NOUN
abrj-184	170	15	,	,	PUNCT
abrj-184	170	16	such	such	ADJ
abrj-184	170	17	as	as	ADP
abrj-184	170	18	coffee	coffee	NOUN
abrj-184	170	19	and	and	CCONJ
abrj-184	170	20	bottled	bottled	ADJ
abrj-184	170	21	drinks	drink	NOUN
abrj-184	170	22	,	,	PUNCT
abrj-184	170	23	and	and	CCONJ
abrj-184	170	24	kf	kf	PROPN
abrj-184	170	25	cha	cha	PROPN
abrj-184	170	26	must	must	AUX
abrj-184	170	27	actively	actively	ADV
abrj-184	170	28	address	address	VERB
abrj-184	170	29	substitute	substitute	NOUN
abrj-184	170	30	competition	competition	NOUN
abrj-184	170	31	.	.	PUNCT
abrj-184	171	1	5.3.5	5.3.5	X
abrj-184	171	2	.	.	PUNCT
abrj-184	172	1	recommendations	recommendation	NOUN
abrj-184	172	2	strengthen	strengthen	VERB
abrj-184	172	3	product	product	NOUN
abrj-184	172	4	innovation	innovation	NOUN
abrj-184	172	5	:	:	PUNCT
abrj-184	172	6	develop	develop	VERB
abrj-184	172	7	products	product	NOUN
abrj-184	172	8	with	with	ADP
abrj-184	172	9	greater	great	ADJ
abrj-184	172	10	differentiation	differentiation	NOUN
abrj-184	172	11	and	and	CCONJ
abrj-184	172	12	uniqueness	uniqueness	NOUN
abrj-184	172	13	to	to	PART
abrj-184	172	14	meet	meet	VERB
abrj-184	172	15	the	the	DET
abrj-184	172	16	diverse	diverse	ADJ
abrj-184	172	17	needs	need	NOUN
abrj-184	172	18	of	of	ADP
abrj-184	172	19	consumers	consumer	NOUN
abrj-184	172	20	.	.	PUNCT
abrj-184	173	1	enhance	enhance	VERB
abrj-184	173	2	brand	brand	NOUN
abrj-184	173	3	image	image	NOUN
abrj-184	173	4	:	:	PUNCT
abrj-184	173	5	further	far	ADV
abrj-184	173	6	cultivate	cultivate	VERB
abrj-184	173	7	the	the	DET
abrj-184	173	8	"	"	PUNCT
abrj-184	173	9	dingding	dingding	ADJ
abrj-184	173	10	cat	cat	NOUN
abrj-184	173	11	"	"	PUNCT
abrj-184	173	12	ip	ip	NOUN
abrj-184	173	13	to	to	PART
abrj-184	173	14	enhance	enhance	VERB
abrj-184	173	15	brand	brand	NOUN
abrj-184	173	16	image	image	NOUN
abrj-184	173	17	and	and	CCONJ
abrj-184	173	18	value	value	NOUN
abrj-184	173	19	.	.	PUNCT
abrj-184	174	1	strengthen	strengthen	VERB
abrj-184	174	2	franchise	franchise	NOUN
abrj-184	174	3	supervision	supervision	NOUN
abrj-184	174	4	:	:	PUNCT
abrj-184	174	5	establish	establish	VERB
abrj-184	174	6	a	a	DET
abrj-184	174	7	comprehensive	comprehensive	ADJ
abrj-184	174	8	franchise	franchise	NOUN
abrj-184	174	9	management	management	NOUN
abrj-184	174	10	system	system	NOUN
abrj-184	174	11	to	to	PART
abrj-184	174	12	ensure	ensure	VERB
abrj-184	174	13	food	food	NOUN
abrj-184	174	14	safety	safety	NOUN
abrj-184	174	15	and	and	CCONJ
abrj-184	174	16	service	service	NOUN
abrj-184	174	17	quality	quality	NOUN
abrj-184	174	18	.	.	PUNCT
abrj-184	175	1	embrace	embrace	PROPN
abrj-184	175	2	technology	technology	NOUN
abrj-184	175	3	:	:	PUNCT
abrj-184	175	4	actively	actively	ADV
abrj-184	175	5	adopt	adopt	VERB
abrj-184	175	6	automation	automation	NOUN
abrj-184	175	7	and	and	CCONJ
abrj-184	175	8	intelligent	intelligent	ADJ
abrj-184	175	9	technology	technology	NOUN
abrj-184	175	10	to	to	PART
abrj-184	175	11	improve	improve	VERB
abrj-184	175	12	production	production	NOUN
abrj-184	175	13	and	and	CCONJ
abrj-184	175	14	operational	operational	ADJ
abrj-184	175	15	efficiency	efficiency	NOUN
abrj-184	175	16	.	.	PUNCT
abrj-184	176	1	summary	summary	NOUN
abrj-184	176	2	:	:	PUNCT
abrj-184	176	3	kf	kf	PROPN
abrj-184	176	4	cha	cha	PROPN
abrj-184	176	5	possesses	possess	VERB
abrj-184	176	6	unique	unique	ADJ
abrj-184	176	7	strengths	strength	NOUN
abrj-184	176	8	but	but	CCONJ
abrj-184	176	9	also	also	ADV
abrj-184	176	10	faces	face	VERB
abrj-184	176	11	challenges	challenge	NOUN
abrj-184	176	12	such	such	ADJ
abrj-184	176	13	as	as	ADP
abrj-184	176	14	product	product	NOUN
abrj-184	176	15	homogeneity	homogeneity	NOUN
abrj-184	176	16	and	and	CCONJ
abrj-184	176	17	franchise	franchise	NOUN
abrj-184	176	18	supervision	supervision	NOUN
abrj-184	176	19	.	.	PUNCT
abrj-184	177	1	by	by	ADP
abrj-184	177	2	strengthening	strengthen	VERB
abrj-184	177	3	product	product	NOUN
abrj-184	177	4	innovation	innovation	NOUN
abrj-184	177	5	,	,	PUNCT
abrj-184	177	6	enhancing	enhance	VERB
abrj-184	177	7	brand	brand	NOUN
abrj-184	177	8	image	image	NOUN
abrj-184	177	9	,	,	PUNCT
abrj-184	177	10	strengthening	strengthen	VERB
abrj-184	177	11	franchise	franchise	NOUN
abrj-184	177	12	supervision	supervision	NOUN
abrj-184	177	13	,	,	PUNCT
abrj-184	177	14	and	and	CCONJ
abrj-184	177	15	embracing	embrace	VERB
abrj-184	177	16	technology	technology	NOUN
abrj-184	177	17	,	,	PUNCT
abrj-184	177	18	kf	kf	PROPN
abrj-184	177	19	cha	cha	PROPN
abrj-184	177	20	can	can	AUX
abrj-184	177	21	seize	seize	VERB
abrj-184	177	22	development	development	NOUN
abrj-184	177	23	opportunities	opportunity	NOUN
abrj-184	177	24	and	and	CCONJ
abrj-184	177	25	address	address	VERB
abrj-184	177	26	industry	industry	NOUN
abrj-184	177	27	challenges	challenge	NOUN
abrj-184	177	28	,	,	PUNCT
abrj-184	177	29	achieving	achieve	VERB
abrj-184	177	30	sustainable	sustainable	ADJ
abrj-184	177	31	development	development	NOUN
abrj-184	177	32	.	.	PUNCT
abrj-184	178	1	swot	swot	VERB
abrj-184	178	2	analysis	analysis	NOUN
abrj-184	178	3	and	and	CCONJ
abrj-184	178	4	strategy	strategy	NOUN
abrj-184	178	5	selection	selection	NOUN
abrj-184	178	6	asian	asian	PROPN
abrj-184	178	7	business	business	PROPN
abrj-184	178	8	research	research	NOUN
abrj-184	178	9	journal	journal	NOUN
abrj-184	178	10	,	,	PUNCT
abrj-184	178	11	2024	2024	NUM
abrj-184	178	12	,	,	PUNCT
abrj-184	178	13	9	9	NUM
abrj-184	178	14	:	:	SYM
abrj-184	178	15	45	45	NUM
abrj-184	178	16	-	-	SYM
abrj-184	178	17	55	55	NUM
abrj-184	178	18	54	54	NUM
abrj-184	178	19	©	©	ADP
abrj-184	178	20	2024	2024	NUM
abrj-184	178	21	by	by	ADP
abrj-184	178	22	the	the	DET
abrj-184	178	23	authors	author	NOUN
abrj-184	178	24	;	;	PUNCT
abrj-184	178	25	licensee	licensee	NOUN
abrj-184	178	26	eastern	eastern	ADJ
abrj-184	178	27	centre	centre	NOUN
abrj-184	178	28	of	of	ADP
abrj-184	178	29	science	science	NOUN
abrj-184	178	30	and	and	CCONJ
abrj-184	178	31	education	education	NOUN
abrj-184	178	32	,	,	PUNCT
abrj-184	178	33	usa	usa	PROPN
abrj-184	178	34	kf	kf	PROPN
abrj-184	178	35	cha	cha	PROPN
abrj-184	178	36	’s	’s	PART
abrj-184	178	37	main	main	ADJ
abrj-184	178	38	strengths	strength	NOUN
abrj-184	178	39	currently	currently	ADV
abrj-184	178	40	lie	lie	VERB
abrj-184	178	41	in	in	ADP
abrj-184	178	42	its	its	PRON
abrj-184	178	43	high	high	ADJ
abrj-184	178	44	brand	brand	NOUN
abrj-184	178	45	recognition	recognition	NOUN
abrj-184	178	46	,	,	PUNCT
abrj-184	178	47	diverse	diverse	ADJ
abrj-184	178	48	product	product	NOUN
abrj-184	178	49	offerings	offering	NOUN
abrj-184	178	50	,	,	PUNCT
abrj-184	178	51	and	and	CCONJ
abrj-184	178	52	mature	mature	ADJ
abrj-184	178	53	franchise	franchise	NOUN
abrj-184	178	54	system	system	NOUN
abrj-184	178	55	(	(	PUNCT
abrj-184	178	56	see	see	VERB
abrj-184	178	57	table	table	NOUN
abrj-184	178	58	8)	8)	NUM
abrj-184	178	59	.	.	PUNCT
abrj-184	179	1	however	however	ADV
abrj-184	179	2	,	,	PUNCT
abrj-184	179	3	there	there	PRON
abrj-184	179	4	are	be	VERB
abrj-184	179	5	still	still	ADV
abrj-184	179	6	issues	issue	NOUN
abrj-184	179	7	with	with	ADP
abrj-184	179	8	product	product	NOUN
abrj-184	179	9	homogeneity	homogeneity	NOUN
abrj-184	179	10	and	and	CCONJ
abrj-184	179	11	franchise	franchise	NOUN
abrj-184	179	12	supervision	supervision	NOUN
abrj-184	179	13	.	.	PUNCT
abrj-184	180	1	the	the	DET
abrj-184	180	2	future	future	ADJ
abrj-184	180	3	strategy	strategy	NOUN
abrj-184	180	4	will	will	AUX
abrj-184	180	5	focus	focus	VERB
abrj-184	180	6	on	on	ADP
abrj-184	180	7	so	so	ADV
abrj-184	180	8	as	as	ADP
abrj-184	180	9	the	the	DET
abrj-184	180	10	primary	primary	ADJ
abrj-184	180	11	long	long	ADJ
abrj-184	180	12	-	-	PUNCT
abrj-184	180	13	term	term	NOUN
abrj-184	180	14	growth	growth	NOUN
abrj-184	180	15	strategy	strategy	NOUN
abrj-184	180	16	,	,	PUNCT
abrj-184	180	17	while	while	SCONJ
abrj-184	180	18	also	also	ADV
abrj-184	180	19	relying	rely	VERB
abrj-184	180	20	on	on	ADP
abrj-184	180	21	the	the	DET
abrj-184	180	22	wo	wo	NOUN
abrj-184	180	23	strategy	strategy	NOUN
abrj-184	180	24	to	to	PART
abrj-184	180	25	firmly	firmly	ADV
abrj-184	180	26	maintain	maintain	VERB
abrj-184	180	27	market	market	NOUN
abrj-184	180	28	share	share	NOUN
abrj-184	180	29	under	under	ADP
abrj-184	180	30	the	the	DET
abrj-184	180	31	advantages	advantage	NOUN
abrj-184	180	32	of	of	ADP
abrj-184	180	33	brand	brand	NOUN
abrj-184	180	34	and	and	CCONJ
abrj-184	180	35	scale	scale	NOUN
abrj-184	180	36	,	,	PUNCT
abrj-184	180	37	and	and	CCONJ
abrj-184	180	38	further	far	ADV
abrj-184	180	39	explore	explore	VERB
abrj-184	180	40	the	the	DET
abrj-184	180	41	development	development	NOUN
abrj-184	180	42	of	of	ADP
abrj-184	180	43	new	new	ADJ
abrj-184	180	44	markets	market	NOUN
abrj-184	180	45	.	.	PUNCT
abrj-184	181	1	table	table	NOUN
abrj-184	181	2	8	8	NUM
abrj-184	181	3	.	.	PUNCT
abrj-184	182	1	kf	kf	PROPN
abrj-184	182	2	cha	cha	PROPN
abrj-184	182	3	marketing	marketing	NOUN
abrj-184	182	4	environment	environment	NOUN
abrj-184	182	5	analysis	analysis	NOUN
abrj-184	182	6	.	.	PUNCT
abrj-184	183	1	internal	internal	ADJ
abrj-184	183	2	factors	factor	NOUN
abrj-184	183	3	external	external	ADJ
abrj-184	183	4	factors	factor	NOUN
abrj-184	183	5	strength	strength	NOUN
abrj-184	183	6	(	(	PUNCT
abrj-184	183	7	1	1	NUM
abrj-184	183	8	)	)	PUNCT
abrj-184	183	9	high	high	ADJ
abrj-184	183	10	brand	brand	NOUN
abrj-184	183	11	recognition	recognition	NOUN
abrj-184	183	12	(	(	PUNCT
abrj-184	183	13	2	2	X
abrj-184	183	14	)	)	PUNCT
abrj-184	183	15	diverse	diverse	ADJ
abrj-184	183	16	product	product	NOUN
abrj-184	183	17	offerings	offering	NOUN
abrj-184	183	18	(	(	PUNCT
abrj-184	183	19	3	3	X
abrj-184	183	20	)	)	PUNCT
abrj-184	183	21	mature	mature	ADJ
abrj-184	183	22	franchise	franchise	NOUN
abrj-184	183	23	system	system	NOUN
abrj-184	183	24	weakness	weakness	NOUN
abrj-184	183	25	(	(	PUNCT
abrj-184	183	26	1	1	X
abrj-184	183	27	)	)	PUNCT
abrj-184	183	28	severe	severe	ADJ
abrj-184	183	29	product	product	NOUN
abrj-184	183	30	homogeneity	homogeneity	NOUN
abrj-184	183	31	(	(	PUNCT
abrj-184	183	32	2	2	NUM
abrj-184	183	33	)	)	PUNCT
abrj-184	183	34	lack	lack	NOUN
abrj-184	183	35	of	of	ADP
abrj-184	183	36	franchise	franchise	NOUN
abrj-184	183	37	supervision	supervision	NOUN
abrj-184	183	38	opportunity	opportunity	NOUN
abrj-184	183	39	1）enhanced	1）enhance	VERB
abrj-184	183	40	health	health	NOUN
abrj-184	183	41	consciousness	consciousness	NOUN
abrj-184	183	42	among	among	ADP
abrj-184	183	43	consumers	consumer	NOUN
abrj-184	183	44	2）development	2）development	NUM
abrj-184	183	45	and	and	CCONJ
abrj-184	183	46	application	application	NOUN
abrj-184	183	47	of	of	ADP
abrj-184	183	48	automation	automation	NOUN
abrj-184	183	49	and	and	CCONJ
abrj-184	183	50	intelligent	intelligent	ADJ
abrj-184	183	51	technology	technology	NOUN
abrj-184	183	52	so	so	ADV
abrj-184	183	53	design	design	VERB
abrj-184	183	54	healthy	healthy	ADJ
abrj-184	183	55	products	product	NOUN
abrj-184	183	56	,	,	PUNCT
abrj-184	183	57	apply	apply	VERB
abrj-184	183	58	automation	automation	NOUN
abrj-184	183	59	and	and	CCONJ
abrj-184	183	60	intelligent	intelligent	ADJ
abrj-184	183	61	technology	technology	NOUN
abrj-184	183	62	to	to	PART
abrj-184	183	63	product	product	NOUN
abrj-184	183	64	production	production	NOUN
abrj-184	183	65	wo	will	AUX
abrj-184	183	66	create	create	VERB
abrj-184	183	67	distinctive	distinctive	ADJ
abrj-184	183	68	and	and	CCONJ
abrj-184	183	69	healthy	healthy	ADJ
abrj-184	183	70	products	product	NOUN
abrj-184	183	71	,	,	PUNCT
abrj-184	183	72	strengthen	strengthen	VERB
abrj-184	183	73	online	online	ADV
abrj-184	183	74	and	and	CCONJ
abrj-184	183	75	offline	offline	ADJ
abrj-184	183	76	franchise	franchise	NOUN
abrj-184	183	77	supervision	supervision	NOUN
abrj-184	183	78	threats	threat	NOUN
abrj-184	183	79	1）increasing	1）increase	VERB
abrj-184	183	80	homogenous	homogenous	ADJ
abrj-184	183	81	competitors	competitor	NOUN
abrj-184	183	82	,	,	PUNCT
abrj-184	183	83	intense	intense	ADJ
abrj-184	183	84	industry	industry	NOUN
abrj-184	183	85	competition	competition	NOUN
abrj-184	183	86	2）competition	2）competition	NUM
abrj-184	183	87	from	from	ADP
abrj-184	183	88	other	other	ADJ
abrj-184	183	89	types	type	NOUN
abrj-184	183	90	of	of	ADP
abrj-184	183	91	opponents	opponent	NOUN
abrj-184	183	92	in	in	ADP
abrj-184	183	93	the	the	DET
abrj-184	183	94	same	same	ADJ
abrj-184	183	95	industry	industry	NOUN
abrj-184	183	96	st	st	NOUN
abrj-184	183	97	fully	fully	ADV
abrj-184	183	98	leverage	leverage	NOUN
abrj-184	183	99	strengths	strength	NOUN
abrj-184	183	100	to	to	PART
abrj-184	183	101	gain	gain	VERB
abrj-184	183	102	consumer	consumer	NOUN
abrj-184	183	103	favor	favor	NOUN
abrj-184	183	104	,	,	PUNCT
abrj-184	183	105	enhance	enhance	VERB
abrj-184	183	106	existing	exist	VERB
abrj-184	183	107	advantages	advantage	NOUN
abrj-184	183	108	,	,	PUNCT
abrj-184	183	109	build	build	VERB
abrj-184	183	110	a	a	DET
abrj-184	183	111	professional	professional	ADJ
abrj-184	183	112	image	image	NOUN
abrj-184	183	113	wt	wt	AUX
abrj-184	183	114	create	create	NOUN
abrj-184	183	115	products	product	NOUN
abrj-184	183	116	with	with	ADP
abrj-184	183	117	unique	unique	ADJ
abrj-184	183	118	brand	brand	NOUN
abrj-184	183	119	characteristics	characteristic	NOUN
abrj-184	183	120	,	,	PUNCT
abrj-184	183	121	appropriately	appropriately	ADV
abrj-184	183	122	expand	expand	VERB
abrj-184	183	123	product	product	NOUN
abrj-184	183	124	categories	category	NOUN
abrj-184	183	125	,	,	PUNCT
abrj-184	183	126	strengthen	strengthen	VERB
abrj-184	183	127	online	online	ADV
abrj-184	183	128	and	and	CCONJ
abrj-184	183	129	offline	offline	ADJ
abrj-184	183	130	franchise	franchise	NOUN
abrj-184	183	131	management	management	NOUN
abrj-184	183	132	,	,	PUNCT
abrj-184	183	133	establish	establish	VERB
abrj-184	183	134	a	a	DET
abrj-184	183	135	positive	positive	ADJ
abrj-184	183	136	brand	brand	NOUN
abrj-184	183	137	image	image	NOUN
abrj-184	183	138	6	6	NUM
abrj-184	183	139	.	.	PUNCT
abrj-184	183	140	optimization	optimization	NOUN
abrj-184	183	141	plan	plan	NOUN
abrj-184	183	142	for	for	ADP
abrj-184	183	143	new	new	ADJ
abrj-184	183	144	media	medium	NOUN
abrj-184	183	145	marketing	marketing	NOUN
abrj-184	183	146	strategies	strategy	NOUN
abrj-184	183	147	kf	kf	PROPN
abrj-184	183	148	cha	cha	PROPN
abrj-184	183	149	,	,	PUNCT
abrj-184	183	150	as	as	ADP
abrj-184	183	151	an	an	DET
abrj-184	183	152	emerging	emerge	VERB
abrj-184	183	153	tea	tea	NOUN
abrj-184	183	154	beverage	beverage	NOUN
abrj-184	183	155	brand	brand	NOUN
abrj-184	183	156	,	,	PUNCT
abrj-184	183	157	faces	face	VERB
abrj-184	183	158	intense	intense	ADJ
abrj-184	183	159	market	market	NOUN
abrj-184	183	160	competition	competition	NOUN
abrj-184	183	161	and	and	CCONJ
abrj-184	183	162	changing	change	VERB
abrj-184	183	163	consumer	consumer	NOUN
abrj-184	183	164	demands	demand	NOUN
abrj-184	183	165	while	while	SCONJ
abrj-184	183	166	experiencing	experience	VERB
abrj-184	183	167	rapid	rapid	ADJ
abrj-184	183	168	development	development	NOUN
abrj-184	183	169	.	.	PUNCT
abrj-184	184	1	to	to	PART
abrj-184	184	2	further	far	ADV
abrj-184	184	3	enhance	enhance	VERB
abrj-184	184	4	brand	brand	NOUN
abrj-184	184	5	influence	influence	NOUN
abrj-184	184	6	and	and	CCONJ
abrj-184	184	7	user	user	NOUN
abrj-184	184	8	engagement	engagement	NOUN
abrj-184	184	9	,	,	PUNCT
abrj-184	184	10	it	it	PRON
abrj-184	184	11	is	be	AUX
abrj-184	184	12	necessary	necessary	ADJ
abrj-184	184	13	to	to	PART
abrj-184	184	14	continuously	continuously	ADV
abrj-184	184	15	optimize	optimize	VERB
abrj-184	184	16	its	its	PRON
abrj-184	184	17	new	new	ADJ
abrj-184	184	18	media	medium	NOUN
abrj-184	184	19	marketing	marketing	NOUN
abrj-184	184	20	strategies	strategy	NOUN
abrj-184	184	21	.	.	PUNCT
abrj-184	185	1	the	the	DET
abrj-184	185	2	following	follow	VERB
abrj-184	185	3	are	be	AUX
abrj-184	185	4	optimization	optimization	NOUN
abrj-184	185	5	plans	plan	NOUN
abrj-184	185	6	based	base	VERB
abrj-184	185	7	on	on	ADP
abrj-184	185	8	the	the	DET
abrj-184	185	9	principles	principle	NOUN
abrj-184	185	10	of	of	ADP
abrj-184	185	11	fun	fun	NOUN
abrj-184	185	12	,	,	PUNCT
abrj-184	185	13	interest	interest	NOUN
abrj-184	185	14	,	,	PUNCT
abrj-184	185	15	interaction	interaction	NOUN
abrj-184	185	16	,	,	PUNCT
abrj-184	185	17	and	and	CCONJ
abrj-184	185	18	individuality	individuality	NOUN
abrj-184	185	19	:	:	PUNCT
abrj-184	185	20	6.1	6.1	NUM
abrj-184	185	21	.	.	PUNCT
abrj-184	185	22	optimization	optimization	NOUN
abrj-184	185	23	strategies	strategy	NOUN
abrj-184	185	24	for	for	ADP
abrj-184	185	25	the	the	DET
abrj-184	185	26	fun	fun	ADJ
abrj-184	185	27	principle	principle	ADJ
abrj-184	185	28	trigger	trigger	NOUN
abrj-184	185	29	keyword	keyword	NOUN
abrj-184	185	30	push	push	NOUN
abrj-184	185	31	:	:	PUNCT
abrj-184	185	32	set	set	VERB
abrj-184	185	33	up	up	ADP
abrj-184	185	34	product	product	NOUN
abrj-184	185	35	-	-	PUNCT
abrj-184	185	36	related	relate	VERB
abrj-184	185	37	keywords	keyword	NOUN
abrj-184	185	38	so	so	SCONJ
abrj-184	185	39	that	that	SCONJ
abrj-184	185	40	when	when	SCONJ
abrj-184	185	41	users	user	NOUN
abrj-184	185	42	trigger	trigger	VERB
abrj-184	185	43	these	these	DET
abrj-184	185	44	keywords	keyword	NOUN
abrj-184	185	45	on	on	ADP
abrj-184	185	46	social	social	ADJ
abrj-184	185	47	media	medium	NOUN
abrj-184	185	48	,	,	PUNCT
abrj-184	185	49	the	the	DET
abrj-184	185	50	platform	platform	NOUN
abrj-184	185	51	automatically	automatically	ADV
abrj-184	185	52	pushes	push	VERB
abrj-184	185	53	kf	kf	PROPN
abrj-184	185	54	cha	cha	PROPN
abrj-184	185	55	's	's	PART
abrj-184	185	56	marketing	marketing	NOUN
abrj-184	185	57	content	content	NOUN
abrj-184	185	58	,	,	PUNCT
abrj-184	185	59	achieving	achieve	VERB
abrj-184	185	60	precision	precision	NOUN
abrj-184	185	61	marketing	marketing	NOUN
abrj-184	185	62	.	.	PUNCT
abrj-184	186	1	enrich	enrich	PROPN
abrj-184	186	2	product	product	NOUN
abrj-184	186	3	feature	feature	NOUN
abrj-184	186	4	content	content	NOUN
abrj-184	186	5	:	:	PUNCT
abrj-184	186	6	use	use	VERB
abrj-184	186	7	various	various	ADJ
abrj-184	186	8	forms	form	NOUN
abrj-184	186	9	(	(	PUNCT
abrj-184	186	10	images	image	NOUN
abrj-184	186	11	,	,	PUNCT
abrj-184	186	12	text	text	NOUN
abrj-184	186	13	,	,	PUNCT
abrj-184	186	14	videos	video	NOUN
abrj-184	186	15	,	,	PUNCT
abrj-184	186	16	animations	animation	NOUN
abrj-184	186	17	)	)	PUNCT
abrj-184	186	18	to	to	PART
abrj-184	186	19	showcase	showcase	VERB
abrj-184	186	20	product	product	NOUN
abrj-184	186	21	features	feature	NOUN
abrj-184	186	22	,	,	PUNCT
abrj-184	186	23	such	such	ADJ
abrj-184	186	24	as	as	ADP
abrj-184	186	25	ingredients	ingredient	NOUN
abrj-184	186	26	,	,	PUNCT
abrj-184	186	27	origin	origin	NOUN
abrj-184	186	28	,	,	PUNCT
abrj-184	186	29	efficacy	efficacy	NOUN
abrj-184	186	30	,	,	PUNCT
abrj-184	186	31	etc	etc	X
abrj-184	186	32	.	.	X
abrj-184	186	33	,	,	PUNCT
abrj-184	186	34	and	and	CCONJ
abrj-184	186	35	increase	increase	VERB
abrj-184	186	36	interest	interest	NOUN
abrj-184	186	37	through	through	ADP
abrj-184	186	38	stories	story	NOUN
abrj-184	186	39	,	,	PUNCT
abrj-184	186	40	songs	song	NOUN
abrj-184	186	41	,	,	PUNCT
abrj-184	186	42	etc	etc	X
abrj-184	186	43	.	.	X
abrj-184	186	44	,	,	PUNCT
abrj-184	186	45	to	to	PART
abrj-184	186	46	attract	attract	VERB
abrj-184	186	47	users	user	NOUN
abrj-184	186	48	to	to	PART
abrj-184	186	49	delve	delve	VERB
abrj-184	186	50	deeper	deeply	ADV
abrj-184	186	51	into	into	ADP
abrj-184	186	52	the	the	DET
abrj-184	186	53	products	product	NOUN
abrj-184	186	54	.	.	PUNCT
abrj-184	187	1	6.2	6.2	NUM
abrj-184	187	2	.	.	PUNCT
abrj-184	188	1	optimization	optimization	NOUN
abrj-184	188	2	strategies	strategy	NOUN
abrj-184	188	3	for	for	ADP
abrj-184	188	4	the	the	DET
abrj-184	188	5	interest	interest	NOUN
abrj-184	188	6	principle	principle	NOUN
abrj-184	188	7	strengthen	strengthen	VERB
abrj-184	188	8	food	food	NOUN
abrj-184	188	9	safety	safety	NOUN
abrj-184	188	10	supervision	supervision	NOUN
abrj-184	188	11	:	:	PUNCT
abrj-184	188	12	continuously	continuously	ADV
abrj-184	188	13	update	update	VERB
abrj-184	188	14	the	the	DET
abrj-184	188	15	progress	progress	NOUN
abrj-184	188	16	of	of	ADP
abrj-184	188	17	food	food	NOUN
abrj-184	188	18	safety	safety	NOUN
abrj-184	188	19	supervision	supervision	NOUN
abrj-184	188	20	on	on	ADP
abrj-184	188	21	social	social	ADJ
abrj-184	188	22	media	medium	NOUN
abrj-184	188	23	platforms	platform	NOUN
abrj-184	188	24	,	,	PUNCT
abrj-184	188	25	encourage	encourage	VERB
abrj-184	188	26	user	user	NOUN
abrj-184	188	27	participation	participation	NOUN
abrj-184	188	28	in	in	ADP
abrj-184	188	29	supervision	supervision	NOUN
abrj-184	188	30	,	,	PUNCT
abrj-184	188	31	and	and	CCONJ
abrj-184	188	32	offer	offer	VERB
abrj-184	188	33	rewards	reward	NOUN
abrj-184	188	34	to	to	PART
abrj-184	188	35	enhance	enhance	VERB
abrj-184	188	36	consumer	consumer	NOUN
abrj-184	188	37	trust	trust	NOUN
abrj-184	188	38	in	in	ADP
abrj-184	188	39	the	the	DET
abrj-184	188	40	brand	brand	NOUN
abrj-184	188	41	.	.	PUNCT
abrj-184	189	1	provide	provide	VERB
abrj-184	189	2	preferential	preferential	ADJ
abrj-184	189	3	promotions	promotion	NOUN
abrj-184	189	4	:	:	PUNCT
abrj-184	189	5	regularly	regularly	ADV
abrj-184	189	6	launch	launch	VERB
abrj-184	189	7	promotional	promotional	ADJ
abrj-184	189	8	activities	activity	NOUN
abrj-184	189	9	,	,	PUNCT
abrj-184	189	10	such	such	ADJ
abrj-184	189	11	as	as	ADP
abrj-184	189	12	coupons	coupon	NOUN
abrj-184	189	13	,	,	PUNCT
abrj-184	189	14	discounts	discount	NOUN
abrj-184	189	15	,	,	PUNCT
abrj-184	189	16	limitedtime	limitedtime	NOUN
abrj-184	189	17	offers	offer	NOUN
abrj-184	189	18	,	,	PUNCT
abrj-184	189	19	etc	etc	X
abrj-184	189	20	.	.	X
abrj-184	189	21	,	,	PUNCT
abrj-184	189	22	to	to	PART
abrj-184	189	23	stimulate	stimulate	VERB
abrj-184	189	24	user	user	NOUN
abrj-184	189	25	consumption	consumption	NOUN
abrj-184	189	26	and	and	CCONJ
abrj-184	189	27	increase	increase	VERB
abrj-184	189	28	conversion	conversion	NOUN
abrj-184	189	29	rates	rate	NOUN
abrj-184	189	30	.	.	PUNCT
abrj-184	190	1	6.3	6.3	NUM
abrj-184	190	2	.	.	PUNCT
abrj-184	191	1	optimization	optimization	NOUN
abrj-184	191	2	strategies	strategy	NOUN
abrj-184	191	3	for	for	ADP
abrj-184	191	4	the	the	DET
abrj-184	191	5	interaction	interaction	NOUN
abrj-184	191	6	principle	principle	NOUN
abrj-184	191	7	expand	expand	VERB
abrj-184	191	8	feedback	feedback	NOUN
abrj-184	191	9	channels	channel	NOUN
abrj-184	191	10	:	:	PUNCT
abrj-184	191	11	set	set	VERB
abrj-184	191	12	up	up	ADP
abrj-184	191	13	a	a	DET
abrj-184	191	14	dedicated	dedicated	ADJ
abrj-184	191	15	feedback	feedback	NOUN
abrj-184	191	16	window	window	NOUN
abrj-184	191	17	on	on	ADP
abrj-184	191	18	official	official	ADJ
abrj-184	191	19	accounts	account	NOUN
abrj-184	191	20	and	and	CCONJ
abrj-184	191	21	arrange	arrange	NOUN
abrj-184	191	22	for	for	ADP
abrj-184	191	23	someone	someone	PRON
abrj-184	191	24	to	to	PART
abrj-184	191	25	handle	handle	VERB
abrj-184	191	26	feedback	feedback	NOUN
abrj-184	191	27	information	information	NOUN
abrj-184	191	28	,	,	PUNCT
abrj-184	191	29	respond	respond	VERB
abrj-184	191	30	to	to	ADP
abrj-184	191	31	user	user	NOUN
abrj-184	191	32	questions	question	NOUN
abrj-184	191	33	promptly	promptly	ADV
abrj-184	191	34	,	,	PUNCT
abrj-184	191	35	and	and	CCONJ
abrj-184	191	36	improve	improve	VERB
abrj-184	191	37	user	user	NOUN
abrj-184	191	38	satisfaction	satisfaction	NOUN
abrj-184	191	39	.	.	PUNCT
abrj-184	192	1	value	value	NOUN
abrj-184	192	2	consumer	consumer	NOUN
abrj-184	192	3	feedback	feedback	NOUN
abrj-184	192	4	:	:	PUNCT
abrj-184	192	5	actively	actively	ADV
abrj-184	192	6	reply	reply	VERB
abrj-184	192	7	to	to	ADP
abrj-184	192	8	user	user	NOUN
abrj-184	192	9	comments	comment	NOUN
abrj-184	192	10	and	and	CCONJ
abrj-184	192	11	feedback	feedback	NOUN
abrj-184	192	12	on	on	ADP
abrj-184	192	13	social	social	ADJ
abrj-184	192	14	media	medium	NOUN
abrj-184	192	15	,	,	PUNCT
abrj-184	192	16	offer	offer	VERB
abrj-184	192	17	rewards	reward	NOUN
abrj-184	192	18	,	,	PUNCT
abrj-184	192	19	encourage	encourage	VERB
abrj-184	192	20	user	user	NOUN
abrj-184	192	21	interaction	interaction	NOUN
abrj-184	192	22	,	,	PUNCT
abrj-184	192	23	and	and	CCONJ
abrj-184	192	24	increase	increase	VERB
abrj-184	192	25	user	user	NOUN
abrj-184	192	26	engagement	engagement	NOUN
abrj-184	192	27	.	.	PUNCT
abrj-184	193	1	6.4	6.4	NUM
abrj-184	193	2	.	.	PUNCT
abrj-184	194	1	optimization	optimization	NOUN
abrj-184	194	2	strategies	strategy	NOUN
abrj-184	194	3	for	for	SCONJ
abrj-184	194	4	the	the	DET
abrj-184	194	5	individuality	individuality	NOUN
abrj-184	194	6	principle	principle	NOUN
abrj-184	194	7	develop	develop	VERB
abrj-184	194	8	a	a	DET
abrj-184	194	9	dedicated	dedicated	ADJ
abrj-184	194	10	app	app	NOUN
abrj-184	194	11	:	:	PUNCT
abrj-184	194	12	collect	collect	VERB
abrj-184	194	13	user	user	NOUN
abrj-184	194	14	data	datum	NOUN
abrj-184	194	15	through	through	ADP
abrj-184	194	16	the	the	DET
abrj-184	194	17	app	app	NOUN
abrj-184	194	18	,	,	PUNCT
abrj-184	194	19	analyze	analyze	VERB
abrj-184	194	20	user	user	NOUN
abrj-184	194	21	preferences	preference	NOUN
abrj-184	194	22	,	,	PUNCT
abrj-184	194	23	and	and	CCONJ
abrj-184	194	24	provide	provide	VERB
abrj-184	194	25	personalized	personalized	ADJ
abrj-184	194	26	recommendations	recommendation	NOUN
abrj-184	194	27	and	and	CCONJ
abrj-184	194	28	custom	custom	NOUN
abrj-184	194	29	services	service	NOUN
abrj-184	194	30	,	,	PUNCT
abrj-184	194	31	such	such	ADJ
abrj-184	194	32	as	as	ADP
abrj-184	194	33	default	default	NOUN
abrj-184	194	34	frequent	frequent	ADJ
abrj-184	194	35	sizes	size	NOUN
abrj-184	194	36	,	,	PUNCT
abrj-184	194	37	top	top	ADV
abrj-184	194	38	-	-	PUNCT
abrj-184	194	39	purchased	purchase	VERB
abrj-184	194	40	products	product	NOUN
abrj-184	194	41	,	,	PUNCT
abrj-184	194	42	pop	pop	VERB
abrj-184	194	43	-	-	PUNCT
abrj-184	194	44	up	up	ADP
abrj-184	194	45	promotional	promotional	ADJ
abrj-184	194	46	information	information	NOUN
abrj-184	194	47	,	,	PUNCT
abrj-184	194	48	etc	etc	X
abrj-184	194	49	.	.	X
abrj-184	194	50	,	,	PUNCT
abrj-184	194	51	to	to	PART
abrj-184	194	52	enhance	enhance	VERB
abrj-184	194	53	the	the	DET
abrj-184	194	54	user	user	NOUN
abrj-184	194	55	experience	experience	NOUN
abrj-184	194	56	.	.	PUNCT
abrj-184	195	1	add	add	VERB
abrj-184	195	2	online	online	ADJ
abrj-184	195	3	verification	verification	NOUN
abrj-184	195	4	function	function	NOUN
abrj-184	195	5	:	:	PUNCT
abrj-184	195	6	add	add	VERB
abrj-184	195	7	an	an	DET
abrj-184	195	8	online	online	ADJ
abrj-184	195	9	verification	verification	NOUN
abrj-184	195	10	function	function	NOUN
abrj-184	195	11	to	to	ADP
abrj-184	195	12	various	various	ADJ
abrj-184	195	13	purchase	purchase	NOUN
abrj-184	195	14	channels	channel	NOUN
abrj-184	195	15	,	,	PUNCT
abrj-184	195	16	allowing	allow	VERB
abrj-184	195	17	users	user	NOUN
abrj-184	195	18	to	to	PART
abrj-184	195	19	choose	choose	VERB
abrj-184	195	20	store	store	NOUN
abrj-184	195	21	verification	verification	NOUN
abrj-184	195	22	,	,	PUNCT
abrj-184	195	23	delivery	delivery	NOUN
abrj-184	195	24	,	,	PUNCT
abrj-184	195	25	etc	etc	X
abrj-184	195	26	.	.	X
abrj-184	195	27	,	,	PUNCT
abrj-184	195	28	and	and	CCONJ
abrj-184	195	29	provide	provide	VERB
abrj-184	195	30	personalized	personalized	ADJ
abrj-184	195	31	options	option	NOUN
abrj-184	195	32	to	to	PART
abrj-184	195	33	improve	improve	VERB
abrj-184	195	34	user	user	NOUN
abrj-184	195	35	convenience	convenience	NOUN
abrj-184	195	36	and	and	CCONJ
abrj-184	195	37	experience	experience	NOUN
abrj-184	195	38	.	.	PUNCT
abrj-184	196	1	conclusion	conclusion	NOUN
abrj-184	196	2	:	:	PUNCT
abrj-184	196	3	through	through	ADP
abrj-184	196	4	the	the	DET
abrj-184	196	5	above	above	ADJ
abrj-184	196	6	optimization	optimization	NOUN
abrj-184	196	7	strategies	strategy	NOUN
abrj-184	196	8	,	,	PUNCT
abrj-184	196	9	kf	kf	PROPN
abrj-184	196	10	cha	cha	PROPN
abrj-184	196	11	can	can	AUX
abrj-184	196	12	better	well	ADV
abrj-184	196	13	utilize	utilize	VERB
abrj-184	196	14	new	new	ADJ
abrj-184	196	15	media	medium	NOUN
abrj-184	196	16	platforms	platform	NOUN
abrj-184	196	17	for	for	ADP
abrj-184	196	18	marketing	marketing	NOUN
abrj-184	196	19	,	,	PUNCT
abrj-184	196	20	enhance	enhance	VERB
abrj-184	196	21	brand	brand	NOUN
abrj-184	196	22	influence	influence	NOUN
abrj-184	196	23	,	,	PUNCT
abrj-184	196	24	increase	increase	VERB
abrj-184	196	25	user	user	NOUN
abrj-184	196	26	engagement	engagement	NOUN
abrj-184	196	27	,	,	PUNCT
abrj-184	196	28	and	and	CCONJ
abrj-184	196	29	achieve	achieve	VERB
abrj-184	196	30	sustainable	sustainable	ADJ
abrj-184	196	31	development	development	NOUN
abrj-184	196	32	.	.	PUNCT
abrj-184	197	1	7	7	X
abrj-184	197	2	.	.	X
abrj-184	197	3	conclusion	conclusion	NOUN
abrj-184	197	4	the	the	DET
abrj-184	197	5	research	research	NOUN
abrj-184	197	6	results	result	NOUN
abrj-184	197	7	indicate	indicate	VERB
abrj-184	197	8	that	that	SCONJ
abrj-184	197	9	kf	kf	PROPN
abrj-184	197	10	cha	cha	PROPN
abrj-184	197	11	's	's	PART
abrj-184	197	12	new	new	ADJ
abrj-184	197	13	media	medium	NOUN
abrj-184	197	14	marketing	marketing	NOUN
abrj-184	197	15	has	have	VERB
abrj-184	197	16	issues	issue	NOUN
abrj-184	197	17	in	in	ADP
abrj-184	197	18	the	the	DET
abrj-184	197	19	fun	fun	NOUN
abrj-184	197	20	principle	principle	NOUN
abrj-184	197	21	,	,	PUNCT
abrj-184	197	22	interest	interest	NOUN
abrj-184	197	23	principle	principle	NOUN
abrj-184	197	24	,	,	PUNCT
abrj-184	197	25	interaction	interaction	NOUN
abrj-184	197	26	principle	principle	NOUN
abrj-184	197	27	,	,	PUNCT
abrj-184	197	28	and	and	CCONJ
abrj-184	197	29	individuality	individuality	NOUN
abrj-184	197	30	principle	principle	NOUN
abrj-184	197	31	,	,	PUNCT
abrj-184	197	32	which	which	PRON
abrj-184	197	33	are	be	AUX
abrj-184	197	34	insufficient	insufficient	ADJ
abrj-184	197	35	new	new	ADJ
abrj-184	197	36	media	medium	NOUN
abrj-184	197	37	marketing	marketing	NOUN
abrj-184	197	38	of	of	ADP
abrj-184	197	39	products	product	NOUN
abrj-184	197	40	,	,	PUNCT
abrj-184	197	41	neglecting	neglect	VERB
abrj-184	197	42	consumer	consumer	NOUN
abrj-184	197	43	interests	interest	NOUN
abrj-184	197	44	,	,	PUNCT
abrj-184	197	45	limited	limited	ADJ
abrj-184	197	46	consumer	consumer	NOUN
abrj-184	197	47	feedback	feedback	NOUN
abrj-184	197	48	channels	channel	NOUN
abrj-184	197	49	,	,	PUNCT
abrj-184	197	50	insufficient	insufficient	ADJ
abrj-184	197	51	attention	attention	NOUN
abrj-184	197	52	to	to	ADP
abrj-184	197	53	consumer	consumer	NOUN
abrj-184	197	54	comments	comment	NOUN
abrj-184	197	55	,	,	PUNCT
abrj-184	197	56	and	and	CCONJ
abrj-184	197	57	limited	limit	VERB
abrj-184	197	58	online	online	ADJ
abrj-184	197	59	purchase	purchase	NOUN
abrj-184	197	60	channels	channel	NOUN
abrj-184	197	61	,	,	PUNCT
abrj-184	197	62	respectively	respectively	ADV
abrj-184	197	63	.	.	PUNCT
abrj-184	198	1	to	to	PART
abrj-184	198	2	address	address	VERB
abrj-184	198	3	these	these	DET
abrj-184	198	4	issues	issue	NOUN
abrj-184	198	5	,	,	PUNCT
abrj-184	198	6	optimization	optimization	NOUN
abrj-184	198	7	strategies	strategy	NOUN
abrj-184	198	8	such	such	ADJ
abrj-184	198	9	as	as	ADP
abrj-184	198	10	setting	set	VERB
abrj-184	198	11	up	up	ADP
abrj-184	198	12	trigger	trigger	NOUN
abrj-184	198	13	keyword	keyword	NOUN
abrj-184	198	14	pushes	push	NOUN
abrj-184	198	15	,	,	PUNCT
abrj-184	198	16	enriching	enrich	VERB
abrj-184	198	17	product	product	NOUN
abrj-184	198	18	marketing	marketing	NOUN
abrj-184	198	19	content	content	NOUN
abrj-184	198	20	,	,	PUNCT
abrj-184	198	21	deepening	deepen	VERB
abrj-184	198	22	consumer	consumer	NOUN
abrj-184	198	23	interest	interest	NOUN
abrj-184	198	24	perception	perception	NOUN
abrj-184	198	25	,	,	PUNCT
abrj-184	198	26	expanding	expand	VERB
abrj-184	198	27	feedback	feedback	NOUN
abrj-184	198	28	channels	channel	NOUN
abrj-184	198	29	,	,	PUNCT
abrj-184	198	30	valuing	value	VERB
abrj-184	198	31	consumer	consumer	NOUN
abrj-184	198	32	feedback	feedback	NOUN
abrj-184	198	33	,	,	PUNCT
abrj-184	198	34	developing	develop	VERB
abrj-184	198	35	a	a	DET
abrj-184	198	36	dedicated	dedicated	ADJ
abrj-184	198	37	app	app	NOUN
abrj-184	198	38	,	,	PUNCT
abrj-184	198	39	and	and	CCONJ
abrj-184	198	40	adding	add	VERB
abrj-184	198	41	online	online	ADJ
abrj-184	198	42	verification	verification	NOUN
abrj-184	198	43	functions	function	NOUN
abrj-184	198	44	have	have	AUX
abrj-184	198	45	been	be	AUX
abrj-184	198	46	proposed	propose	VERB
abrj-184	198	47	.	.	PUNCT
abrj-184	199	1	the	the	DET
abrj-184	199	2	future	future	NOUN
abrj-184	199	3	of	of	ADP
abrj-184	199	4	the	the	DET
abrj-184	199	5	new	new	ADJ
abrj-184	199	6	tea	tea	NOUN
abrj-184	199	7	beverage	beverage	NOUN
abrj-184	199	8	industry	industry	NOUN
abrj-184	199	9	will	will	AUX
abrj-184	199	10	place	place	VERB
abrj-184	199	11	greater	great	ADJ
abrj-184	199	12	emphasis	emphasis	NOUN
abrj-184	199	13	on	on	ADP
abrj-184	199	14	health	health	NOUN
abrj-184	199	15	concepts	concept	NOUN
abrj-184	199	16	,	,	PUNCT
abrj-184	199	17	focus	focus	VERB
abrj-184	199	18	on	on	ADP
abrj-184	199	19	new	new	ADJ
abrj-184	199	20	media	medium	NOUN
abrj-184	199	21	marketing	marketing	NOUN
abrj-184	199	22	,	,	PUNCT
abrj-184	199	23	and	and	CCONJ
abrj-184	199	24	actively	actively	ADV
abrj-184	199	25	apply	apply	VERB
abrj-184	199	26	automation	automation	NOUN
abrj-184	199	27	and	and	CCONJ
abrj-184	199	28	intelligent	intelligent	ADJ
abrj-184	199	29	technologies	technology	NOUN
abrj-184	199	30	.	.	PUNCT
abrj-184	200	1	the	the	DET
abrj-184	200	2	optimization	optimization	NOUN
abrj-184	200	3	of	of	ADP
abrj-184	200	4	kf	kf	PROPN
abrj-184	200	5	cha	cha	PROPN
abrj-184	200	6	's	's	PART
abrj-184	200	7	new	new	ADJ
abrj-184	200	8	media	medium	NOUN
abrj-184	200	9	marketing	marketing	NOUN
abrj-184	200	10	strategy	strategy	NOUN
abrj-184	200	11	is	be	AUX
abrj-184	200	12	an	an	DET
abrj-184	200	13	ongoing	ongoing	ADJ
abrj-184	200	14	process	process	NOUN
abrj-184	200	15	that	that	PRON
abrj-184	200	16	requires	require	VERB
abrj-184	200	17	continuous	continuous	ADJ
abrj-184	200	18	exploration	exploration	NOUN
abrj-184	200	19	and	and	CCONJ
abrj-184	200	20	innovation	innovation	NOUN
abrj-184	200	21	.	.	PUNCT
abrj-184	201	1	through	through	ADP
abrj-184	201	2	the	the	DET
abrj-184	201	3	implementation	implementation	NOUN
abrj-184	201	4	of	of	ADP
abrj-184	201	5	optimization	optimization	NOUN
abrj-184	201	6	strategies	strategy	NOUN
abrj-184	201	7	,	,	PUNCT
abrj-184	201	8	new	new	ADJ
abrj-184	201	9	media	medium	NOUN
abrj-184	201	10	platforms	platform	NOUN
abrj-184	201	11	can	can	AUX
abrj-184	201	12	be	be	AUX
abrj-184	201	13	better	well	ADV
abrj-184	201	14	utilized	utilize	VERB
abrj-184	201	15	for	for	ADP
abrj-184	201	16	marketing	marketing	NOUN
abrj-184	201	17	,	,	PUNCT
abrj-184	201	18	brand	brand	NOUN
abrj-184	201	19	influence	influence	NOUN
abrj-184	201	20	can	can	AUX
abrj-184	201	21	be	be	AUX
abrj-184	201	22	enhanced	enhance	VERB
abrj-184	201	23	,	,	PUNCT
abrj-184	201	24	user	user	NOUN
abrj-184	201	25	engagement	engagement	NOUN
abrj-184	201	26	can	can	AUX
abrj-184	201	27	be	be	AUX
abrj-184	201	28	increased	increase	VERB
abrj-184	201	29	,	,	PUNCT
abrj-184	201	30	sustainable	sustainable	ADJ
abrj-184	201	31	development	development	NOUN
abrj-184	201	32	can	can	AUX
abrj-184	201	33	be	be	AUX
abrj-184	201	34	achieved	achieve	VERB
abrj-184	201	35	,	,	PUNCT
abrj-184	201	36	and	and	CCONJ
abrj-184	201	37	contributions	contribution	NOUN
abrj-184	201	38	can	can	AUX
abrj-184	201	39	be	be	AUX
abrj-184	201	40	made	make	VERB
abrj-184	201	41	to	to	ADP
abrj-184	201	42	the	the	DET
abrj-184	201	43	development	development	NOUN
abrj-184	201	44	of	of	ADP
abrj-184	201	45	the	the	DET
abrj-184	201	46	new	new	ADJ
abrj-184	201	47	tea	tea	NOUN
abrj-184	201	48	beverage	beverage	NOUN
abrj-184	201	49	industry	industry	NOUN
abrj-184	201	50	.	.	PUNCT
abrj-184	202	1	this	this	DET
abrj-184	202	2	study	study	NOUN
abrj-184	202	3	helps	help	VERB
abrj-184	202	4	the	the	DET
abrj-184	202	5	case	case	NOUN
abrj-184	202	6	company	company	NOUN
abrj-184	202	7	improve	improve	VERB
abrj-184	202	8	its	its	PRON
abrj-184	202	9	marketing	marketing	NOUN
abrj-184	202	10	capabilities	capability	NOUN
abrj-184	202	11	,	,	PUNCT
abrj-184	202	12	increase	increase	VERB
abrj-184	202	13	user	user	NOUN
abrj-184	202	14	engagement	engagement	NOUN
abrj-184	202	15	,	,	PUNCT
abrj-184	202	16	and	and	CCONJ
abrj-184	202	17	achieve	achieve	VERB
abrj-184	202	18	asian	asian	ADJ
abrj-184	202	19	business	business	NOUN
abrj-184	202	20	research	research	NOUN
abrj-184	202	21	journal	journal	NOUN
abrj-184	202	22	,	,	PUNCT
abrj-184	202	23	2024	2024	NUM
abrj-184	202	24	,	,	PUNCT
abrj-184	202	25	9	9	NUM
abrj-184	202	26	:	:	SYM
abrj-184	202	27	45	45	NUM
abrj-184	202	28	-	-	SYM
abrj-184	202	29	55	55	NUM
abrj-184	202	30	55	55	NUM
abrj-184	202	31	©	©	ADP
abrj-184	202	32	2024	2024	NUM
abrj-184	202	33	by	by	ADP
abrj-184	202	34	the	the	DET
abrj-184	202	35	authors	author	NOUN
abrj-184	202	36	;	;	PUNCT
abrj-184	202	37	licensee	licensee	NOUN
abrj-184	202	38	eastern	eastern	ADJ
abrj-184	202	39	centre	centre	NOUN
abrj-184	202	40	of	of	ADP
abrj-184	202	41	science	science	NOUN
abrj-184	202	42	and	and	CCONJ
abrj-184	202	43	education	education	NOUN
abrj-184	202	44	,	,	PUNCT
abrj-184	202	45	usa	usa	PROPN
abrj-184	202	46	sustainable	sustainable	ADJ
abrj-184	202	47	development	development	NOUN
abrj-184	202	48	.	.	PUNCT
abrj-184	203	1	it	it	PRON
abrj-184	203	2	also	also	ADV
abrj-184	203	3	provides	provide	VERB
abrj-184	203	4	a	a	DET
abrj-184	203	5	reference	reference	NOUN
abrj-184	203	6	for	for	ADP
abrj-184	203	7	the	the	DET
abrj-184	203	8	marketing	marketing	NOUN
abrj-184	203	9	operation	operation	NOUN
abrj-184	203	10	management	management	NOUN
abrj-184	203	11	of	of	ADP
abrj-184	203	12	the	the	DET
abrj-184	203	13	new	new	ADJ
abrj-184	203	14	tea	tea	NOUN
abrj-184	203	15	beverage	beverage	NOUN
abrj-184	203	16	industry	industry	NOUN
abrj-184	203	17	and	and	CCONJ
abrj-184	203	18	promotes	promote	VERB
abrj-184	203	19	the	the	DET
abrj-184	203	20	healthy	healthy	ADJ
abrj-184	203	21	development	development	NOUN
abrj-184	203	22	of	of	ADP
abrj-184	203	23	the	the	DET
abrj-184	203	24	industry	industry	NOUN
abrj-184	203	25	.	.	PUNCT
abrj-184	204	1	references	reference	NOUN
abrj-184	204	2	rmb	rmb	PROPN
abrj-184	204	3	,	,	PUNCT
abrj-184	204	4	s	s	PROPN
abrj-184	204	5	-	-	PUNCT
abrj-184	204	6	y.	y.	PROPN
abrj-184	204	7	,	,	PUNCT
abrj-184	204	8	peng	peng	PROPN
abrj-184	204	9	,	,	PUNCT
abrj-184	204	10	j.-y	j.-y	PROPN
abrj-184	204	11	.	.	PROPN
abrj-184	204	12	,	,	PUNCT
abrj-184	204	13	yang	yang	PROPN
abrj-184	204	14	,	,	PUNCT
abrj-184	204	15	c.	c.	PROPN
abrj-184	204	16	,	,	PUNCT
abrj-184	204	17	et	et	PROPN
abrj-184	204	18	al	al	PROPN
abrj-184	204	19	.	.	PUNCT
abrj-184	205	1	(	(	PUNCT
abrj-184	205	2	2024	2024	NUM
abrj-184	205	3	)	)	PUNCT
abrj-184	205	4	.	.	PUNCT
abrj-184	206	1	current	current	ADJ
abrj-184	206	2	situation	situation	NOUN
abrj-184	206	3	survey	survey	NOUN
abrj-184	206	4	and	and	CCONJ
abrj-184	206	5	future	future	ADJ
abrj-184	206	6	trend	trend	NOUN
abrj-184	206	7	analysis	analysis	NOUN
abrj-184	206	8	of	of	ADP
abrj-184	206	9	china	china	PROPN
abrj-184	206	10	's	's	PART
abrj-184	206	11	new	new	ADJ
abrj-184	206	12	tea	tea	NOUN
abrj-184	206	13	beverage	beverage	NOUN
abrj-184	206	14	industry	industry	NOUN
abrj-184	206	15	.	.	PUNCT
abrj-184	207	1	china	china	PROPN
abrj-184	207	2	tea	tea	PROPN
abrj-184	207	3	,	,	PUNCT
abrj-184	207	4	46(04	46(04	NOUN
abrj-184	207	5	)	)	PUNCT
abrj-184	207	6	,	,	PUNCT
abrj-184	207	7	52	52	NUM
abrj-184	207	8	-	-	SYM
abrj-184	207	9	57	57	NUM
abrj-184	207	10	+	+	NOUN
abrj-184	207	11	65	65	NUM
abrj-184	207	12	.	.	PUNCT
abrj-184	208	1	kim	kim	PROPN
abrj-184	208	2	,	,	PUNCT
abrj-184	208	3	j	j	PROPN
abrj-184	208	4	-	-	PROPN
abrj-184	208	5	e.	e.	PROPN
abrj-184	208	6	,	,	PUNCT
abrj-184	208	7	&	&	CCONJ
abrj-184	208	8	park	park	PROPN
abrj-184	208	9	,	,	PUNCT
abrj-184	208	10	e.	e.	PROPN
abrj-184	208	11	s.	s.	PROPN
abrj-184	208	12	(	(	PUNCT
abrj-184	208	13	2021	2021	NUM
abrj-184	208	14	)	)	PUNCT
abrj-184	208	15	.	.	PUNCT
abrj-184	209	1	the	the	DET
abrj-184	209	2	spatial	spatial	ADJ
abrj-184	209	3	design	design	NOUN
abrj-184	209	4	marketing	marketing	NOUN
abrj-184	209	5	strategy	strategy	NOUN
abrj-184	209	6	of	of	ADP
abrj-184	209	7	global	global	ADJ
abrj-184	209	8	franchises	franchise	NOUN
abrj-184	209	9	that	that	PRON
abrj-184	209	10	take	take	VERB
abrj-184	209	11	into	into	ADP
abrj-184	209	12	consideration	consideration	NOUN
abrj-184	209	13	the	the	DET
abrj-184	209	14	characteristics	characteristic	NOUN
abrj-184	209	15	of	of	ADP
abrj-184	209	16	modern	modern	ADJ
abrj-184	209	17	consumers	consumer	NOUN
abrj-184	209	18	—	—	PUNCT
abrj-184	209	19	a	a	DET
abrj-184	209	20	study	study	NOUN
abrj-184	209	21	involving	involve	VERB
abrj-184	209	22	the	the	DET
abrj-184	209	23	global	global	ADJ
abrj-184	209	24	coffee	coffee	NOUN
abrj-184	209	25	companies	company	NOUN
abrj-184	209	26	of	of	ADP
abrj-184	209	27	starbucks	starbuck	NOUN
abrj-184	209	28	and	and	CCONJ
abrj-184	209	29	blue	blue	ADJ
abrj-184	209	30	bottle	bottle	NOUN
abrj-184	209	31	.	.	PUNCT
abrj-184	210	1	land	land	NOUN
abrj-184	210	2	,	,	PUNCT
abrj-184	210	3	10(7	10(7	NUM
abrj-184	210	4	)	)	PUNCT
abrj-184	210	5	,	,	PUNCT
abrj-184	210	6	716	716	NUM
abrj-184	210	7	-	-	SYM
abrj-184	210	8	716	716	NUM
abrj-184	210	9	.	.	PUNCT
abrj-184	211	1	https://doi.org/10.3390/land10070716	https://doi.org/10.3390/land10070716	NOUN
abrj-184	211	2	wang	wang	PROPN
abrj-184	211	3	,	,	PUNCT
abrj-184	211	4	s.	s.	PROPN
abrj-184	211	5	y.	y.	PROPN
abrj-184	211	6	(	(	PUNCT
abrj-184	211	7	2021	2021	NUM
abrj-184	211	8	)	)	PUNCT
abrj-184	211	9	.	.	PUNCT
abrj-184	212	1	different	different	ADJ
abrj-184	212	2	marketing	marketing	NOUN
abrj-184	212	3	strategies	strategy	NOUN
abrj-184	212	4	between	between	ADP
abrj-184	212	5	starbucks	starbuck	NOUN
abrj-184	212	6	and	and	CCONJ
abrj-184	212	7	luckin	luckin	ADJ
abrj-184	212	8	coffee	coffee	NOUN
abrj-184	212	9	and	and	CCONJ
abrj-184	212	10	the	the	DET
abrj-184	212	11	impact	impact	NOUN
abrj-184	212	12	of	of	ADP
abrj-184	212	13	the	the	DET
abrj-184	212	14	epidemic	epidemic	NOUN
abrj-184	212	15	.	.	PUNCT
abrj-184	213	1	2021	2021	NUM
abrj-184	213	2	international	international	ADJ
abrj-184	213	3	conference	conference	NOUN
abrj-184	213	4	on	on	ADP
abrj-184	213	5	enterprise	enterprise	NOUN
abrj-184	213	6	management	management	NOUN
abrj-184	213	7	and	and	CCONJ
abrj-184	213	8	economic	economic	ADJ
abrj-184	213	9	development	development	NOUN
abrj-184	213	10	(	(	PUNCT
abrj-184	213	11	icemed	iceme	VERB
abrj-184	213	12	2021	2021	NUM
abrj-184	213	13	)	)	PUNCT
abrj-184	213	14	,	,	PUNCT
abrj-184	213	15	january	january	PROPN
abrj-184	213	16	1	1	NUM
abrj-184	213	17	,	,	PUNCT
abrj-184	213	18	2021	2021	NUM
abrj-184	213	19	.	.	PUNCT
abrj-184	214	1	yantian	yantian	PROPN
abrj-184	214	2	,	,	PUNCT
abrj-184	214	3	m.	m.	NOUN
abrj-184	214	4	,	,	PUNCT
abrj-184	214	5	&	&	CCONJ
abrj-184	214	6	ahmad	ahmad	PROPN
abrj-184	214	7	,	,	PUNCT
abrj-184	214	8	z.	z.	PROPN
abrj-184	214	9	,	,	PUNCT
abrj-184	214	10	et	et	PROPN
abrj-184	214	11	al	al	PROPN
abrj-184	214	12	.	.	PROPN
abrj-184	214	13	(	(	PUNCT
abrj-184	214	14	2022	2022	NUM
abrj-184	214	15	)	)	PUNCT
abrj-184	214	16	.	.	PUNCT
abrj-184	215	1	brand	brand	NOUN
abrj-184	215	2	awareness	awareness	NOUN
abrj-184	215	3	via	via	ADP
abrj-184	215	4	online	online	ADJ
abrj-184	215	5	media	medium	NOUN
abrj-184	215	6	:	:	PUNCT
abrj-184	215	7	an	an	DET
abrj-184	215	8	evidence	evidence	NOUN
abrj-184	215	9	using	use	VERB
abrj-184	215	10	instagram	instagram	PROPN
abrj-184	215	11	medium	medium	NOUN
abrj-184	215	12	with	with	ADP
abrj-184	215	13	statistical	statistical	ADJ
abrj-184	215	14	analysis	analysis	NOUN
abrj-184	215	15	.	.	PUNCT
abrj-184	216	1	computational	computational	ADJ
abrj-184	216	2	intelligence	intelligence	NOUN
abrj-184	216	3	and	and	CCONJ
abrj-184	216	4	neuroscience	neuroscience	NOUN
abrj-184	216	5	,	,	PUNCT
abrj-184	216	6	2022	2022	NUM
abrj-184	216	7	,	,	PUNCT
abrj-184	216	8	2739685	2739685	NUM
abrj-184	216	9	-	-	SYM
abrj-184	216	10	2739685	2739685	NUM
abrj-184	216	11	.	.	PUNCT
abrj-184	217	1	https://doi.org/10.1155/2022/2739685	https://doi.org/10.1155/2022/2739685	PROPN
abrj-184	217	2	liu	liu	PROPN
abrj-184	217	3	,	,	PUNCT
abrj-184	217	4	y.	y.	PROPN
abrj-184	217	5	(	(	PUNCT
abrj-184	217	6	2022	2022	NUM
abrj-184	217	7	)	)	PUNCT
abrj-184	217	8	.	.	PUNCT
abrj-184	218	1	integration	integration	NOUN
abrj-184	218	2	path	path	NOUN
abrj-184	218	3	analysis	analysis	NOUN
abrj-184	218	4	of	of	ADP
abrj-184	218	5	traditional	traditional	ADJ
abrj-184	218	6	media	medium	NOUN
abrj-184	218	7	and	and	CCONJ
abrj-184	218	8	new	new	ADJ
abrj-184	218	9	media	medium	NOUN
abrj-184	218	10	based	base	VERB
abrj-184	218	11	on	on	ADP
abrj-184	218	12	internet	internet	NOUN
abrj-184	218	13	of	of	ADP
abrj-184	218	14	things	thing	NOUN
abrj-184	218	15	data	datum	NOUN
abrj-184	218	16	mining	mining	NOUN
abrj-184	218	17	.	.	PUNCT
abrj-184	219	1	computational	computational	ADJ
abrj-184	219	2	intelligence	intelligence	NOUN
abrj-184	219	3	and	and	CCONJ
abrj-184	219	4	neuroscience	neuroscience	NOUN
abrj-184	219	5	,	,	PUNCT
abrj-184	219	6	2022	2022	NUM
abrj-184	219	7	,	,	PUNCT
abrj-184	219	8	8193800	8193800	NUM
abrj-184	219	9	.	.	PUNCT
abrj-184	220	1	https://doi.org/10.1155/2022/8193800	https://doi.org/10.1155/2022/8193800	PROPN
abrj-184	220	2	wang	wang	PROPN
abrj-184	220	3	,	,	PUNCT
abrj-184	220	4	y	y	PROPN
abrj-184	220	5	-	-	PUNCT
abrj-184	220	6	c.	c.	PROPN
abrj-184	220	7	(	(	PUNCT
abrj-184	220	8	2020	2020	NUM
abrj-184	220	9	)	)	PUNCT
abrj-184	220	10	.	.	PUNCT
abrj-184	221	1	analysis	analysis	NOUN
abrj-184	221	2	of	of	ADP
abrj-184	221	3	the	the	DET
abrj-184	221	4	4p	4p	NOUN
abrj-184	221	5	marketing	marketing	NOUN
abrj-184	221	6	strategy	strategy	NOUN
abrj-184	221	7	of	of	ADP
abrj-184	221	8	new	new	ADJ
abrj-184	221	9	tea	tea	NOUN
abrj-184	221	10	beverage	beverage	NOUN
abrj-184	221	11	—	—	PUNCT
abrj-184	221	12	a	a	DET
abrj-184	221	13	case	case	NOUN
abrj-184	221	14	study	study	NOUN
abrj-184	221	15	of	of	ADP
abrj-184	221	16	chayan	chayan	PROPN
abrj-184	221	17	yuese	yuese	PROPN
abrj-184	221	18	.	.	PUNCT
abrj-184	222	1	economic	economic	ADJ
abrj-184	222	2	observer	observer	NOUN
abrj-184	222	3	,	,	PUNCT
abrj-184	222	4	(	(	PUNCT
abrj-184	222	5	07	07	NUM
abrj-184	222	6	)	)	PUNCT
abrj-184	222	7	,	,	PUNCT
abrj-184	222	8	280	280	NUM
abrj-184	222	9	-	-	SYM
abrj-184	222	10	281	281	NUM
abrj-184	222	11	.	.	PUNCT
abrj-184	223	1	tan	tan	PROPN
abrj-184	223	2	,	,	PUNCT
abrj-184	223	3	y	y	PROPN
abrj-184	223	4	-	-	PUNCT
abrj-184	223	5	z.	z.	PROPN
abrj-184	223	6	,	,	PUNCT
abrj-184	223	7	&	&	CCONJ
abrj-184	223	8	peng	peng	PROPN
abrj-184	223	9	,	,	PUNCT
abrj-184	223	10	c.-x	c.-x	PROPN
abrj-184	223	11	.	.	PUNCT
abrj-184	224	1	(	(	PUNCT
abrj-184	224	2	2023	2023	NUM
abrj-184	224	3	)	)	PUNCT
abrj-184	224	4	.	.	PUNCT
abrj-184	225	1	marketing	marketing	NOUN
abrj-184	225	2	strategy	strategy	NOUN
abrj-184	225	3	analysis	analysis	NOUN
abrj-184	225	4	of	of	ADP
abrj-184	225	5	tea	tea	NOUN
abrj-184	225	6	beverage	beverage	NOUN
abrj-184	225	7	enterprises	enterprise	NOUN
abrj-184	225	8	—	—	PUNCT
abrj-184	225	9	a	a	DET
abrj-184	225	10	case	case	NOUN
abrj-184	225	11	study	study	NOUN
abrj-184	225	12	of	of	ADP
abrj-184	225	13	mixue	mixue	PROPN
abrj-184	225	14	bingcheng	bingcheng	PROPN
abrj-184	225	15	.	.	PUNCT
abrj-184	226	1	industrial	industrial	ADJ
abrj-184	226	2	innovation	innovation	NOUN
abrj-184	226	3	research	research	NOUN
abrj-184	226	4	,	,	PUNCT
abrj-184	226	5	(	(	PUNCT
abrj-184	226	6	16	16	NUM
abrj-184	226	7	)	)	PUNCT
abrj-184	226	8	,	,	PUNCT
abrj-184	226	9	160	160	NUM
abrj-184	226	10	-	-	SYM
abrj-184	226	11	162	162	NUM
abrj-184	226	12	.	.	PUNCT
abrj-184	227	1	guo	guo	PROPN
abrj-184	227	2	,	,	PUNCT
abrj-184	227	3	z.-s	z.-s	PROPN
abrj-184	227	4	.	.	PUNCT
abrj-184	228	1	(	(	PUNCT
abrj-184	228	2	2021	2021	NUM
abrj-184	228	3	)	)	PUNCT
abrj-184	228	4	.	.	PUNCT
abrj-184	229	1	new	new	ADJ
abrj-184	229	2	media	medium	NOUN
abrj-184	229	3	marketing	marketing	NOUN
abrj-184	229	4	strategies	strategy	NOUN
abrj-184	229	5	in	in	ADP
abrj-184	229	6	the	the	DET
abrj-184	229	7	internet	internet	NOUN
abrj-184	229	8	era	era	NOUN
abrj-184	229	9	.	.	PUNCT
abrj-184	230	1	marketing	marketing	NOUN
abrj-184	230	2	world	world	NOUN
abrj-184	230	3	,	,	PUNCT
abrj-184	230	4	(	(	PUNCT
abrj-184	230	5	z7	z7	PROPN
abrj-184	230	6	)	)	PUNCT
abrj-184	230	7	,	,	PUNCT
abrj-184	230	8	14	14	NUM
abrj-184	230	9	-	-	SYM
abrj-184	230	10	16	16	NUM
abrj-184	230	11	.	.	PUNCT
abrj-184	231	1	zhong	zhong	PROPN
abrj-184	231	2	,	,	PUNCT
abrj-184	231	3	n	n	CCONJ
abrj-184	231	4	-	-	PUNCT
abrj-184	231	5	n.	n.	NOUN
abrj-184	231	6	(	(	PUNCT
abrj-184	231	7	2022	2022	NUM
abrj-184	231	8	)	)	PUNCT
abrj-184	231	9	.	.	PUNCT
abrj-184	232	1	thoughts	thought	NOUN
abrj-184	232	2	on	on	ADP
abrj-184	232	3	new	new	ADJ
abrj-184	232	4	media	medium	NOUN
abrj-184	232	5	marketing	marketing	NOUN
abrj-184	232	6	.	.	PUNCT
abrj-184	233	1	china	china	PROPN
abrj-184	233	2	market	market	PROPN
abrj-184	233	3	,	,	PUNCT
abrj-184	233	4	(	(	PUNCT
abrj-184	233	5	20	20	NUM
abrj-184	233	6	)	)	PUNCT
abrj-184	233	7	,	,	PUNCT
abrj-184	233	8	140	140	NUM
abrj-184	233	9	-	-	SYM
abrj-184	233	10	142	142	NUM
abrj-184	233	11	.	.	PUNCT
abrj-184	234	1	deng	deng	PROPN
abrj-184	234	2	,	,	PUNCT
abrj-184	234	3	q.	q.	PROPN
abrj-184	234	4	(	(	PUNCT
abrj-184	234	5	2020	2020	NUM
abrj-184	234	6	)	)	PUNCT
abrj-184	234	7	.	.	PUNCT
abrj-184	235	1	a	a	DET
abrj-184	235	2	review	review	NOUN
abrj-184	235	3	and	and	CCONJ
abrj-184	235	4	outlook	outlook	NOUN
abrj-184	235	5	of	of	ADP
abrj-184	235	6	new	new	ADJ
abrj-184	235	7	media	medium	NOUN
abrj-184	235	8	marketing	marketing	NOUN
abrj-184	235	9	.	.	PUNCT
abrj-184	236	1	scientific	scientific	ADJ
abrj-184	236	2	decision	decision	NOUN
abrj-184	236	3	,	,	PUNCT
abrj-184	236	4	(	(	PUNCT
abrj-184	236	5	08	08	NUM
abrj-184	236	6	)	)	PUNCT
abrj-184	236	7	,	,	PUNCT
abrj-184	236	8	67	67	NUM
abrj-184	236	9	-	-	SYM
abrj-184	236	10	88	88	NUM
abrj-184	236	11	.	.	PUNCT
abrj-184	237	1	iresearch	iresearch	NOUN
abrj-184	237	2	consulting	consulting	NOUN
abrj-184	237	3	group	group	NOUN
abrj-184	237	4	(	(	PUNCT
abrj-184	237	5	2020	2020	NUM
abrj-184	237	6	)	)	PUNCT
abrj-184	237	7	.	.	PUNCT
abrj-184	238	1	china	china	PROPN
abrj-184	238	2	new	new	ADJ
abrj-184	238	3	media	medium	NOUN
abrj-184	238	4	marketing	marketing	NOUN
abrj-184	238	5	strategy	strategy	NOUN
abrj-184	238	6	white	white	PROPN
abrj-184	238	7	paper	paper	PROPN
abrj-184	238	8	.	.	PUNCT
abrj-184	239	1	iresearch	iresearch	PROPN
abrj-184	239	2	series	series	PROPN
abrj-184	239	3	research	research	NOUN
abrj-184	239	4	report	report	NOUN
abrj-184	239	5	,	,	PUNCT
abrj-184	239	6	(	(	PUNCT
abrj-184	239	7	2020	2020	NUM
abrj-184	239	8	,	,	PUNCT
abrj-184	239	9	issue	issue	NOUN
abrj-184	239	10	7	7	NUM
abrj-184	239	11	)	)	PUNCT
abrj-184	239	12	,	,	PUNCT
abrj-184	239	13	44	44	NUM
abrj-184	239	14	.	.	PUNCT
abrj-184	240	1	chen	chen	PROPN
abrj-184	240	2	,	,	PUNCT
abrj-184	240	3	x.	x.	NOUN
abrj-184	240	4	(	(	PUNCT
abrj-184	240	5	2021	2021	NUM
abrj-184	240	6	)	)	PUNCT
abrj-184	240	7	.	.	PUNCT
abrj-184	241	1	optimization	optimization	NOUN
abrj-184	241	2	research	research	NOUN
abrj-184	241	3	on	on	ADP
abrj-184	241	4	sports	sport	NOUN
abrj-184	241	5	tourism	tourism	NOUN
abrj-184	241	6	new	new	ADJ
abrj-184	241	7	media	medium	NOUN
abrj-184	241	8	marketing	marketing	NOUN
abrj-184	241	9	strategies	strategy	NOUN
abrj-184	241	10	of	of	ADP
abrj-184	241	11	st	st	PROPN
abrj-184	241	12	company	company	PROPN
abrj-184	241	13	.	.	PUNCT
abrj-184	242	1	unpublished	unpublished	ADJ
abrj-184	242	2	master	master	NOUN
abrj-184	242	3	's	's	PART
abrj-184	242	4	thesis	thesis	NOUN
abrj-184	242	5	,	,	PUNCT
abrj-184	242	6	anhui	anhui	PROPN
abrj-184	242	7	university	university	PROPN
abrj-184	242	8	of	of	ADP
abrj-184	242	9	finance	finance	NOUN
abrj-184	242	10	and	and	CCONJ
abrj-184	242	11	economics	economic	NOUN
abrj-184	242	12	.	.	PUNCT
abrj-184	243	1	li	li	PROPN
abrj-184	243	2	,	,	PUNCT
abrj-184	243	3	y	y	PROPN
abrj-184	243	4	-	-	PROPN
abrj-184	243	5	f.	f.	PROPN
abrj-184	243	6	(	(	PUNCT
abrj-184	243	7	2021	2021	NUM
abrj-184	243	8	)	)	PUNCT
abrj-184	243	9	.	.	PUNCT
abrj-184	244	1	a	a	DET
abrj-184	244	2	study	study	NOUN
abrj-184	244	3	on	on	ADP
abrj-184	244	4	the	the	DET
abrj-184	244	5	short	short	ADJ
abrj-184	244	6	video	video	NOUN
abrj-184	244	7	marketing	marketing	NOUN
abrj-184	244	8	of	of	ADP
abrj-184	244	9	china	china	PROPN
abrj-184	244	10	's	's	PART
abrj-184	244	11	exhibition	exhibition	NOUN
abrj-184	244	12	industry	industry	NOUN
abrj-184	244	13	based	base	VERB
abrj-184	244	14	on	on	ADP
abrj-184	244	15	the	the	DET
abrj-184	244	16	4i	4i	NUM
abrj-184	244	17	theory	theory	NOUN
abrj-184	244	18	—	—	PUNCT
abrj-184	244	19	a	a	DET
abrj-184	244	20	case	case	NOUN
abrj-184	244	21	study	study	NOUN
abrj-184	244	22	of	of	ADP
abrj-184	244	23	doujin	doujin	NOUN
abrj-184	244	24	platform	platform	NOUN
abrj-184	244	25	.	.	PUNCT
abrj-184	245	1	modern	modern	ADJ
abrj-184	245	2	marketing	marketing	NOUN
abrj-184	245	3	(	(	PUNCT
abrj-184	245	4	academic	academic	ADJ
abrj-184	245	5	edition	edition	NOUN
abrj-184	245	6	)	)	PUNCT
abrj-184	245	7	,	,	PUNCT
abrj-184	245	8	(	(	PUNCT
abrj-184	245	9	07	07	NUM
abrj-184	245	10	)	)	PUNCT
abrj-184	245	11	,	,	PUNCT
abrj-184	245	12	68	68	NUM
abrj-184	245	13	-	-	SYM
abrj-184	245	14	71	71	NUM
abrj-184	245	15	.	.	PUNCT
abrj-184	246	1	ministry	ministry	PROPN
abrj-184	246	2	of	of	ADP
abrj-184	246	3	commerce	commerce	PROPN
abrj-184	246	4	of	of	ADP
abrj-184	246	5	the	the	DET
abrj-184	246	6	people	people	NOUN
abrj-184	246	7	's	's	PART
abrj-184	246	8	republic	republic	NOUN
abrj-184	246	9	of	of	ADP
abrj-184	246	10	china	china	PROPN
abrj-184	246	11	.	.	PUNCT
abrj-184	247	1	(	(	PUNCT
abrj-184	247	2	2024	2024	NUM
abrj-184	247	3	)	)	PUNCT
abrj-184	247	4	.	.	PUNCT
abrj-184	248	1	guidelines	guideline	NOUN
abrj-184	248	2	on	on	ADP
abrj-184	248	3	promoting	promote	VERB
abrj-184	248	4	the	the	DET
abrj-184	248	5	high	high	ADJ
abrj-184	248	6	-	-	PUNCT
abrj-184	248	7	quality	quality	NOUN
abrj-184	248	8	development	development	NOUN
abrj-184	248	9	of	of	ADP
abrj-184	248	10	the	the	DET
abrj-184	248	11	catering	catering	NOUN
abrj-184	248	12	industry	industry	NOUN
abrj-184	248	13	.	.	PUNCT
abrj-184	249	1	retrieved	retrieve	VERB
abrj-184	249	2	april	april	PROPN
abrj-184	249	3	11	11	NUM
abrj-184	249	4	,	,	PUNCT
abrj-184	249	5	2024	2024	NUM
abrj-184	249	6	,	,	PUNCT
abrj-184	249	7	from	from	ADP
abrj-184	249	8	http://www.mofcom.gov.cn/	http://www.mofcom.gov.cn/	PROPN
abrj-184	249	9	national	national	ADJ
abrj-184	249	10	bureau	bureau	PROPN
abrj-184	249	11	of	of	ADP
abrj-184	249	12	statistics	statistic	NOUN
abrj-184	249	13	of	of	ADP
abrj-184	249	14	china	china	PROPN
abrj-184	249	15	.	.	PUNCT
abrj-184	250	1	(	(	PUNCT
abrj-184	250	2	2024	2024	NUM
abrj-184	250	3	)	)	PUNCT
abrj-184	250	4	.	.	PUNCT
abrj-184	251	1	the	the	DET
abrj-184	251	2	people	people	NOUN
abrj-184	251	3	's	's	PART
abrj-184	251	4	republic	republic	NOUN
abrj-184	251	5	of	of	ADP
abrj-184	251	6	china	china	PROPN
abrj-184	251	7	2023	2023	NUM
abrj-184	251	8	national	national	ADJ
abrj-184	251	9	economic	economic	ADJ
abrj-184	251	10	and	and	CCONJ
abrj-184	251	11	social	social	ADJ
abrj-184	251	12	development	development	NOUN
abrj-184	251	13	statistical	statistical	ADJ
abrj-184	251	14	bulletin	bulletin	NOUN
abrj-184	251	15	.	.	PUNCT
abrj-184	252	1	retrieved	retrieve	VERB
abrj-184	252	2	april	april	PROPN
abrj-184	252	3	11	11	NUM
abrj-184	252	4	,	,	PUNCT
abrj-184	252	5	2024	2024	NUM
abrj-184	252	6	,	,	PUNCT
abrj-184	252	7	from	from	ADP
abrj-184	252	8	https://www.stats.gov.cn/sj/zxfb/202402/t20240228_1947915.html	https://www.stats.gov.cn/sj/zxfb/202402/t20240228_1947915.html	PROPN
abrj-184	252	9	jin	jin	NOUN
abrj-184	252	10	,	,	PUNCT
abrj-184	252	11	w.	w.	PROPN
abrj-184	252	12	(	(	PUNCT
abrj-184	252	13	2024	2024	NUM
abrj-184	252	14	)	)	PUNCT
abrj-184	252	15	.	.	PUNCT
abrj-184	253	1	kf	kf	PROPN
abrj-184	253	2	cha	cha	PROPN
abrj-184	253	3	ipo	ipo	PROPN
abrj-184	253	4	:	:	PUNCT
abrj-184	253	5	opening	open	VERB
abrj-184	253	6	more	more	ADJ
abrj-184	253	7	than	than	ADP
abrj-184	253	8	1000	1000	NUM
abrj-184	253	9	stores	store	NOUN
abrj-184	253	10	in	in	ADP
abrj-184	253	11	a	a	DET
abrj-184	253	12	year	year	NOUN
abrj-184	253	13	,	,	PUNCT
abrj-184	253	14	but	but	CCONJ
abrj-184	253	15	retail	retail	ADJ
abrj-184	253	16	sales	sale	NOUN
abrj-184	253	17	per	per	ADP
abrj-184	253	18	store	store	NOUN
abrj-184	253	19	have	have	AUX
abrj-184	253	20	decreased	decrease	VERB
abrj-184	253	21	.	.	PUNCT
abrj-184	254	1	netease	netease	NOUN
abrj-184	254	2	news	news	PROPN
abrj-184	254	3	.	.	PUNCT
abrj-184	255	1	retrieved	retrieve	VERB
abrj-184	255	2	april	april	PROPN
abrj-184	255	3	11	11	NUM
abrj-184	255	4	,	,	PUNCT
abrj-184	255	5	2024	2024	NUM
abrj-184	255	6	,	,	PUNCT
abrj-184	255	7	from	from	ADP
abrj-184	255	8	https://baijiahao.baidu.com/s?id=1791946542197756836&wfr=spider&for=pc	https://baijiahao.baidu.com/s?id=1791946542197756836&wfr=spider&for=pc	PROPN
abrj-184	255	9	kf	kf	PROPN
abrj-184	255	10	cha	cha	PROPN
abrj-184	255	11	.	.	PUNCT
abrj-184	256	1	(	(	PUNCT
abrj-184	256	2	2024	2024	NUM
abrj-184	256	3	)	)	PUNCT
abrj-184	256	4	.	.	PUNCT
abrj-184	257	1	company	company	NOUN
abrj-184	257	2	profile	profile	NOUN
abrj-184	257	3	.	.	PUNCT
abrj-184	258	1	retrieved	retrieve	VERB
abrj-184	258	2	may	may	AUX
abrj-184	258	3	30	30	NUM
abrj-184	258	4	,	,	PUNCT
abrj-184	258	5	2024	2024	NUM
abrj-184	258	6	,	,	PUNCT
abrj-184	258	7	from	from	ADP
abrj-184	258	8	https://www.chabaidao.com/	https://www.chabaidao.com/	PROPN
abrj-184	258	9	wang	wang	PROPN
abrj-184	258	10	,	,	PUNCT
abrj-184	258	11	z.-y	z.-y	NOUN
abrj-184	258	12	.	.	PUNCT
abrj-184	259	1	(	(	PUNCT
abrj-184	259	2	2023	2023	NUM
abrj-184	259	3	)	)	PUNCT
abrj-184	259	4	.	.	PUNCT
abrj-184	260	1	industry	industry	NOUN
abrj-184	260	2	report	report	NOUN
abrj-184	260	3	:	:	PUNCT
abrj-184	260	4	the	the	DET
abrj-184	260	5	market	market	NOUN
abrj-184	260	6	size	size	NOUN
abrj-184	260	7	of	of	ADP
abrj-184	260	8	new	new	ADJ
abrj-184	260	9	tea	tea	NOUN
abrj-184	260	10	beverages	beverage	NOUN
abrj-184	260	11	exceeded	exceed	VERB
abrj-184	260	12	290	290	NUM
abrj-184	260	13	billion	billion	NUM
abrj-184	260	14	rmb	rmb	NOUN
abrj-184	260	15	in	in	ADP
abrj-184	260	16	2022	2022	NUM
abrj-184	260	17	.	.	PUNCT
abrj-184	261	1	beijing	beijing	PROPN
abrj-184	261	2	news	news	PROPN
abrj-184	261	3	.	.	PUNCT
abrj-184	262	1	retrieved	retrieve	VERB
abrj-184	262	2	january	january	PROPN
abrj-184	262	3	3	3	NUM
abrj-184	262	4	,	,	PUNCT
abrj-184	262	5	2023	2023	NUM
abrj-184	262	6	,	,	PUNCT
abrj-184	262	7	from	from	ADP
abrj-184	262	8	https://baijiahao.baidu.com/s?id=1753972392158648050&wfr=spider&for=pc	https://baijiahao.baidu.com/s?id=1753972392158648050&wfr=spider&for=pc	PROPN
abrj-184	262	9	schultz	schultz	PROPN
abrj-184	262	10	,	,	PUNCT
abrj-184	262	11	d.	d.	PROPN
abrj-184	262	12	,	,	PUNCT
abrj-184	262	13	&	&	CCONJ
abrj-184	262	14	schultz	schultz	PROPN
abrj-184	262	15	,	,	PUNCT
abrj-184	262	16	h.	h.	PROPN
abrj-184	262	17	(	(	PUNCT
abrj-184	262	18	2013	2013	NUM
abrj-184	262	19	)	)	PUNCT
abrj-184	262	20	.	.	PUNCT
abrj-184	263	1	imc	imc	PROPN
abrj-184	263	2	:	:	PUNCT
abrj-184	263	3	the	the	DET
abrj-184	263	4	next	next	ADJ
abrj-184	263	5	generation	generation	NOUN
abrj-184	263	6	.	.	PUNCT
abrj-184	264	1	translated	translate	VERB
abrj-184	264	2	by	by	ADP
abrj-184	264	3	wang	wang	PROPN
abrj-184	264	4	,	,	PUNCT
abrj-184	264	5	z.	z.	PROPN
abrj-184	264	6	,	,	PUNCT
abrj-184	264	7	&	&	CCONJ
abrj-184	264	8	gu	gu	PROPN
abrj-184	264	9	,	,	PUNCT
abrj-184	264	10	j.	j.	PROPN
abrj-184	264	11	tsinghua	tsinghua	PROPN
abrj-184	264	12	university	university	PROPN
abrj-184	264	13	press	press	NOUN
abrj-184	264	14	.	.	PUNCT