id	sid	tid	token	lemma	pos
abrj-208	1	1	105	105	NUM
abrj-208	1	2	©	©	ADP
abrj-208	1	3	2024	2024	NUM
abrj-208	1	4	by	by	ADP
abrj-208	1	5	the	the	DET
abrj-208	1	6	authors	author	NOUN
abrj-208	1	7	;	;	PUNCT
abrj-208	1	8	licensee	licensee	NOUN
abrj-208	1	9	eastern	eastern	ADJ
abrj-208	1	10	centre	centre	NOUN
abrj-208	1	11	of	of	ADP
abrj-208	1	12	science	science	NOUN
abrj-208	1	13	and	and	CCONJ
abrj-208	1	14	education	education	NOUN
abrj-208	1	15	,	,	PUNCT
abrj-208	1	16	usa	usa	PROPN
abrj-208	1	17	asian	asian	PROPN
abrj-208	1	18	business	business	PROPN
abrj-208	1	19	research	research	PROPN
abrj-208	1	20	journal	journal	PROPN
abrj-208	1	21	vol	vol	NOUN
abrj-208	1	22	.	.	PROPN
abrj-208	2	1	9	9	NUM
abrj-208	2	2	,	,	PUNCT
abrj-208	2	3	105	105	NUM
abrj-208	2	4	-	-	SYM
abrj-208	2	5	110	110	NUM
abrj-208	2	6	,	,	PUNCT
abrj-208	2	7	2024	2024	NUM
abrj-208	2	8	issn	issn	X
abrj-208	2	9	:	:	PUNCT
abrj-208	2	10	2576	2576	NUM
abrj-208	2	11	-	-	SYM
abrj-208	2	12	6759	6759	NUM
abrj-208	2	13	doi	doi	NOUN
abrj-208	2	14	:	:	PUNCT
abrj-208	2	15	10.55220/25766759.208	10.55220/25766759.208	NUM
abrj-208	2	16	©	©	PROPN
abrj-208	2	17	2024	2024	NUM
abrj-208	2	18	by	by	ADP
abrj-208	2	19	the	the	DET
abrj-208	2	20	authors	author	NOUN
abrj-208	2	21	;	;	PUNCT
abrj-208	2	22	licensee	licensee	NOUN
abrj-208	2	23	eastern	eastern	ADJ
abrj-208	2	24	centre	centre	NOUN
abrj-208	2	25	of	of	ADP
abrj-208	2	26	science	science	NOUN
abrj-208	2	27	and	and	CCONJ
abrj-208	2	28	education	education	NOUN
abrj-208	2	29	,	,	PUNCT
abrj-208	2	30	usa	usa	PROPN
abrj-208	2	31	digital	digital	PROPN
abrj-208	2	32	marketing	marketing	NOUN
abrj-208	2	33	in	in	ADP
abrj-208	2	34	the	the	DET
abrj-208	2	35	promotion	promotion	NOUN
abrj-208	2	36	of	of	ADP
abrj-208	2	37	tourism	tourism	NOUN
abrj-208	2	38	in	in	ADP
abrj-208	2	39	bahía	bahía	PROPN
abrj-208	2	40	de	de	PROPN
abrj-208	2	41	caráquez	caráquez	PROPN
abrj-208	2	42	iranian	iranian	PROPN
abrj-208	2	43	standard	standard	PROPN
abrj-208	2	44	see	see	VERB
abrj-208	2	45	davila1	davila1	PROPN
abrj-208	2	46			PROPN
abrj-208	2	47	lilia	lilia	PROPN
abrj-208	2	48	moncerrate	moncerrate	PROPN
abrj-208	2	49	villacis	villacis	PROPN
abrj-208	2	50	zambrano2	zambrano2	PROPN
abrj-208	2	51	1,2eloy	1,2eloy	PROPN
abrj-208	2	52	alfaro	alfaro	PROPN
abrj-208	2	53	secular	secular	PROPN
abrj-208	2	54	university	university	PROPN
abrj-208	2	55	of	of	ADP
abrj-208	2	56	manabí	manabí	PROPN
abrj-208	2	57	,	,	PUNCT
abrj-208	2	58	sucre	sucre	NOUN
abrj-208	2	59	extension	extension	NOUN
abrj-208	2	60	.	.	PUNCT
abrj-208	3	1	e	e	X
abrj-208	3	2	-	-	NOUN
abrj-208	3	3	mail	mail	NOUN
abrj-208	3	4	:	:	PUNCT
abrj-208	3	5	e1726901281@live.uleam.edu.ec	e1726901281@live.uleam.edu.ec	PROPN
abrj-208	3	6	e	e	NOUN
abrj-208	3	7	-	-	NOUN
abrj-208	3	8	mail	mail	NOUN
abrj-208	3	9	:	:	PUNCT
abrj-208	3	10	lilia.vilalcis@uleam.edu.ec	lilia.vilalcis@uleam.edu.ec	INTJ
abrj-208	3	11	(	(	PUNCT
abrj-208	3	12			PROPN
abrj-208	3	13	corresponding	correspond	VERB
abrj-208	3	14	author	author	NOUN
abrj-208	3	15	)	)	PUNCT
abrj-208	3	16	abstract	abstract	ADP
abrj-208	3	17	the	the	DET
abrj-208	3	18	main	main	ADJ
abrj-208	3	19	objective	objective	NOUN
abrj-208	3	20	of	of	ADP
abrj-208	3	21	this	this	DET
abrj-208	3	22	research	research	NOUN
abrj-208	3	23	was	be	AUX
abrj-208	3	24	to	to	PART
abrj-208	3	25	analyze	analyze	VERB
abrj-208	3	26	the	the	DET
abrj-208	3	27	impact	impact	NOUN
abrj-208	3	28	of	of	ADP
abrj-208	3	29	digital	digital	ADJ
abrj-208	3	30	marketing	marketing	NOUN
abrj-208	3	31	for	for	ADP
abrj-208	3	32	the	the	DET
abrj-208	3	33	promotion	promotion	NOUN
abrj-208	3	34	and	and	CCONJ
abrj-208	3	35	development	development	NOUN
abrj-208	3	36	of	of	ADP
abrj-208	3	37	tourism	tourism	NOUN
abrj-208	3	38	in	in	ADP
abrj-208	3	39	bahía	bahía	PROPN
abrj-208	3	40	de	de	PROPN
abrj-208	3	41	caráquez	caráquez	PROPN
abrj-208	3	42	,	,	PUNCT
abrj-208	3	43	the	the	DET
abrj-208	3	44	importance	importance	NOUN
abrj-208	3	45	of	of	ADP
abrj-208	3	46	the	the	DET
abrj-208	3	47	object	object	NOUN
abrj-208	3	48	of	of	ADP
abrj-208	3	49	study	study	NOUN
abrj-208	3	50	lies	lie	VERB
abrj-208	3	51	in	in	ADP
abrj-208	3	52	understanding	understanding	NOUN
abrj-208	3	53	and	and	CCONJ
abrj-208	3	54	taking	take	VERB
abrj-208	3	55	advantage	advantage	NOUN
abrj-208	3	56	of	of	ADP
abrj-208	3	57	the	the	DET
abrj-208	3	58	tourist	tourist	NOUN
abrj-208	3	59	potential	potential	NOUN
abrj-208	3	60	of	of	ADP
abrj-208	3	61	the	the	DET
abrj-208	3	62	city	city	NOUN
abrj-208	3	63	,	,	PUNCT
abrj-208	3	64	bahía	bahía	PROPN
abrj-208	3	65	de	de	PROPN
abrj-208	3	66	caráquez	caráquez	PROPN
abrj-208	3	67	has	have	VERB
abrj-208	3	68	a	a	DET
abrj-208	3	69	cultural	cultural	ADJ
abrj-208	3	70	heritage	heritage	NOUN
abrj-208	3	71	and	and	CCONJ
abrj-208	3	72	rich	rich	ADJ
abrj-208	3	73	natural	natural	NOUN
abrj-208	3	74	that	that	PRON
abrj-208	3	75	deserves	deserve	VERB
abrj-208	3	76	to	to	PART
abrj-208	3	77	be	be	AUX
abrj-208	3	78	promoted	promote	VERB
abrj-208	3	79	effectively	effectively	ADV
abrj-208	3	80	,	,	PUNCT
abrj-208	3	81	the	the	DET
abrj-208	3	82	methods	method	NOUN
abrj-208	3	83	used	use	VERB
abrj-208	3	84	in	in	ADP
abrj-208	3	85	the	the	DET
abrj-208	3	86	research	research	NOUN
abrj-208	3	87	were	be	AUX
abrj-208	3	88	quantitative	quantitative	ADJ
abrj-208	3	89	and	and	CCONJ
abrj-208	3	90	qualitative	qualitative	NOUN
abrj-208	3	91	,	,	PUNCT
abrj-208	3	92	the	the	DET
abrj-208	3	93	type	type	NOUN
abrj-208	3	94	of	of	ADP
abrj-208	3	95	research	research	NOUN
abrj-208	3	96	was	be	AUX
abrj-208	3	97	descriptive	descriptive	ADJ
abrj-208	3	98	and	and	CCONJ
abrj-208	3	99	allowed	allow	VERB
abrj-208	3	100	us	we	PRON
abrj-208	3	101	to	to	PART
abrj-208	3	102	obtain	obtain	VERB
abrj-208	3	103	a	a	DET
abrj-208	3	104	detailed	detailed	ADJ
abrj-208	3	105	understanding	understanding	NOUN
abrj-208	3	106	of	of	ADP
abrj-208	3	107	the	the	DET
abrj-208	3	108	digital	digital	ADJ
abrj-208	3	109	marketing	marketing	NOUN
abrj-208	3	110	that	that	PRON
abrj-208	3	111	is	be	AUX
abrj-208	3	112	being	be	AUX
abrj-208	3	113	used	use	VERB
abrj-208	3	114	in	in	ADP
abrj-208	3	115	bahía	bahía	PROPN
abrj-208	3	116	de	de	PROPN
abrj-208	3	117	caráquez	caráquez	PROPN
abrj-208	3	118	,	,	PUNCT
abrj-208	3	119	the	the	DET
abrj-208	3	120	target	target	NOUN
abrj-208	3	121	population	population	NOUN
abrj-208	3	122	of	of	ADP
abrj-208	3	123	study	study	NOUN
abrj-208	3	124	.	.	PUNCT
abrj-208	4	1	were	be	AUX
abrj-208	4	2	the	the	DET
abrj-208	4	3	inhabitants	inhabitant	NOUN
abrj-208	4	4	and	and	CCONJ
abrj-208	4	5	visitors	visitor	NOUN
abrj-208	4	6	of	of	ADP
abrj-208	4	7	bahía	bahía	PROPN
abrj-208	4	8	de	de	PROPN
abrj-208	4	9	caráquez	caráquez	PROPN
abrj-208	4	10	,	,	PUNCT
abrj-208	4	11	the	the	DET
abrj-208	4	12	technique	technique	NOUN
abrj-208	4	13	used	use	VERB
abrj-208	4	14	was	be	AUX
abrj-208	4	15	the	the	DET
abrj-208	4	16	survey	survey	NOUN
abrj-208	4	17	,	,	PUNCT
abrj-208	4	18	with	with	ADP
abrj-208	4	19	a	a	DET
abrj-208	4	20	sample	sample	NOUN
abrj-208	4	21	of	of	ADP
abrj-208	4	22	80	80	NUM
abrj-208	4	23	people	people	NOUN
abrj-208	4	24	through	through	ADP
abrj-208	4	25	random	random	ADJ
abrj-208	4	26	sampling	sampling	NOUN
abrj-208	4	27	,	,	PUNCT
abrj-208	4	28	the	the	DET
abrj-208	4	29	instrument	instrument	NOUN
abrj-208	4	30	used	use	VERB
abrj-208	4	31	to	to	PART
abrj-208	4	32	measure	measure	VERB
abrj-208	4	33	reliability	reliability	NOUN
abrj-208	4	34	was	be	AUX
abrj-208	4	35	spss	spss	ADJ
abrj-208	4	36	v.	v.	ADP
abrj-208	4	37	25	25	NUM
abrj-208	4	38	,	,	PUNCT
abrj-208	4	39	resulting	result	VERB
abrj-208	4	40	in	in	ADP
abrj-208	4	41	reliability	reliability	NOUN
abrj-208	4	42	through	through	ADP
abrj-208	4	43	cronbach	cronbach	NOUN
abrj-208	4	44	's	's	PART
abrj-208	4	45	alpha	alpha	NOUN
abrj-208	4	46	of	of	ADP
abrj-208	4	47	0.987	0.987	NUM
abrj-208	4	48	,	,	PUNCT
abrj-208	4	49	the	the	DET
abrj-208	4	50	instrument	instrument	NOUN
abrj-208	4	51	being	be	AUX
abrj-208	4	52	reliable	reliable	ADJ
abrj-208	4	53	,	,	PUNCT
abrj-208	4	54	it	it	PRON
abrj-208	4	55	is	be	AUX
abrj-208	4	56	concluded	conclude	VERB
abrj-208	4	57	that	that	SCONJ
abrj-208	4	58	digital	digital	ADJ
abrj-208	4	59	marketing	marketing	NOUN
abrj-208	4	60	is	be	AUX
abrj-208	4	61	revealed	reveal	VERB
abrj-208	4	62	as	as	ADP
abrj-208	4	63	an	an	DET
abrj-208	4	64	indispensable	indispensable	ADJ
abrj-208	4	65	tool	tool	NOUN
abrj-208	4	66	to	to	PART
abrj-208	4	67	promote	promote	VERB
abrj-208	4	68	tourism	tourism	NOUN
abrj-208	4	69	in	in	ADP
abrj-208	4	70	bahía	bahía	PROPN
abrj-208	4	71	de	de	PROPN
abrj-208	4	72	caráquez	caráquez	PROPN
abrj-208	4	73	,	,	PUNCT
abrj-208	4	74	the	the	DET
abrj-208	4	75	results	result	NOUN
abrj-208	4	76	obtained	obtain	VERB
abrj-208	4	77	demonstrate	demonstrate	VERB
abrj-208	4	78	that	that	SCONJ
abrj-208	4	79	applying	apply	VERB
abrj-208	4	80	digital	digital	ADJ
abrj-208	4	81	strategies	strategy	NOUN
abrj-208	4	82	well	well	ADV
abrj-208	4	83	designed	design	VERB
abrj-208	4	84	can	can	AUX
abrj-208	4	85	significantly	significantly	ADV
abrj-208	4	86	increase	increase	VERB
abrj-208	4	87	the	the	DET
abrj-208	4	88	visibility	visibility	NOUN
abrj-208	4	89	of	of	ADP
abrj-208	4	90	the	the	DET
abrj-208	4	91	destination	destination	NOUN
abrj-208	4	92	and	and	CCONJ
abrj-208	4	93	attract	attract	VERB
abrj-208	4	94	more	more	ADJ
abrj-208	4	95	tourists	tourist	NOUN
abrj-208	4	96	,	,	PUNCT
abrj-208	4	97	so	so	SCONJ
abrj-208	4	98	it	it	PRON
abrj-208	4	99	is	be	AUX
abrj-208	4	100	important	important	ADJ
abrj-208	4	101	to	to	PART
abrj-208	4	102	adapt	adapt	VERB
abrj-208	4	103	marketing	marketing	NOUN
abrj-208	4	104	practices	practice	NOUN
abrj-208	4	105	to	to	ADP
abrj-208	4	106	new	new	ADJ
abrj-208	4	107	trends	trend	NOUN
abrj-208	4	108	,	,	PUNCT
abrj-208	4	109	and	and	CCONJ
abrj-208	4	110	in	in	ADP
abrj-208	4	111	this	this	DET
abrj-208	4	112	way	way	NOUN
abrj-208	4	113	position	position	NOUN
abrj-208	4	114	bahía	bahía	PROPN
abrj-208	4	115	de	de	PROPN
abrj-208	4	116	caráquez	caráquez	PROPN
abrj-208	4	117	as	as	ADP
abrj-208	4	118	an	an	DET
abrj-208	4	119	attractive	attractive	ADJ
abrj-208	4	120	destination	destination	NOUN
abrj-208	4	121	in	in	ADP
abrj-208	4	122	the	the	DET
abrj-208	4	123	ecuadorian	ecuadorian	ADJ
abrj-208	4	124	tourism	tourism	NOUN
abrj-208	4	125	panorama	panorama	NOUN
abrj-208	4	126	.	.	PUNCT
abrj-208	5	1	keywords	keyword	NOUN
abrj-208	5	2	:	:	PUNCT
abrj-208	5	3	digital	digital	ADJ
abrj-208	5	4	marketing	marketing	NOUN
abrj-208	5	5	,	,	PUNCT
abrj-208	5	6	promotion	promotion	NOUN
abrj-208	5	7	,	,	PUNCT
abrj-208	5	8	social	social	ADJ
abrj-208	5	9	networks	network	NOUN
abrj-208	5	10	,	,	PUNCT
abrj-208	5	11	tourism	tourism	NOUN
abrj-208	5	12	,	,	PUNCT
abrj-208	5	13	jel	jel	PROPN
abrj-208	5	14	classification	classification	NOUN
abrj-208	5	15	:	:	PUNCT
abrj-208	6	1	1	1	X
abrj-208	6	2	.	.	X
abrj-208	6	3	introduction	introduction	NOUN
abrj-208	6	4	digital	digital	ADJ
abrj-208	6	5	marketing	marketing	NOUN
abrj-208	6	6	has	have	AUX
abrj-208	6	7	become	become	VERB
abrj-208	6	8	the	the	DET
abrj-208	6	9	essential	essential	ADJ
abrj-208	6	10	tool	tool	NOUN
abrj-208	6	11	to	to	PART
abrj-208	6	12	promote	promote	VERB
abrj-208	6	13	tourist	tourist	NOUN
abrj-208	6	14	activity	activity	NOUN
abrj-208	6	15	in	in	ADP
abrj-208	6	16	a	a	DET
abrj-208	6	17	destination	destination	NOUN
abrj-208	6	18	,	,	PUNCT
abrj-208	6	19	facilitating	facilitate	VERB
abrj-208	6	20	a	a	DET
abrj-208	6	21	broad	broad	ADJ
abrj-208	6	22	and	and	CCONJ
abrj-208	6	23	segmented	segment	VERB
abrj-208	6	24	audience	audience	NOUN
abrj-208	6	25	effectively	effectively	ADV
abrj-208	6	26	,	,	PUNCT
abrj-208	6	27	promoting	promote	VERB
abrj-208	6	28	the	the	DET
abrj-208	6	29	unique	unique	ADJ
abrj-208	6	30	characteristics	characteristic	NOUN
abrj-208	6	31	of	of	ADP
abrj-208	6	32	the	the	DET
abrj-208	6	33	place	place	NOUN
abrj-208	6	34	and	and	CCONJ
abrj-208	6	35	attracting	attract	VERB
abrj-208	6	36	potential	potential	ADJ
abrj-208	6	37	visitors	visitor	NOUN
abrj-208	6	38	.	.	PUNCT
abrj-208	7	1	through	through	ADP
abrj-208	7	2	digital	digital	ADJ
abrj-208	7	3	strategies	strategy	NOUN
abrj-208	7	4	such	such	ADJ
abrj-208	7	5	as	as	ADP
abrj-208	7	6	the	the	DET
abrj-208	7	7	creation	creation	NOUN
abrj-208	7	8	of	of	ADP
abrj-208	7	9	attractive	attractive	ADJ
abrj-208	7	10	visual	visual	ADJ
abrj-208	7	11	content	content	NOUN
abrj-208	7	12	,	,	PUNCT
abrj-208	7	13	the	the	DET
abrj-208	7	14	use	use	NOUN
abrj-208	7	15	of	of	ADP
abrj-208	7	16	social	social	ADJ
abrj-208	7	17	networks	network	NOUN
abrj-208	7	18	with	with	ADP
abrj-208	7	19	the	the	DET
abrj-208	7	20	purpose	purpose	NOUN
abrj-208	7	21	of	of	ADP
abrj-208	7	22	increasing	increase	VERB
abrj-208	7	23	the	the	DET
abrj-208	7	24	visibility	visibility	NOUN
abrj-208	7	25	of	of	ADP
abrj-208	7	26	the	the	DET
abrj-208	7	27	destination	destination	NOUN
abrj-208	7	28	and	and	CCONJ
abrj-208	7	29	generating	generate	VERB
abrj-208	7	30	interest	interest	NOUN
abrj-208	7	31	in	in	ADP
abrj-208	7	32	a	a	DET
abrj-208	7	33	diverse	diverse	ADJ
abrj-208	7	34	public	public	NOUN
abrj-208	7	35	.	.	PUNCT
abrj-208	8	1	in	in	ADP
abrj-208	8	2	addition	addition	NOUN
abrj-208	8	3	,	,	PUNCT
abrj-208	8	4	digital	digital	ADJ
abrj-208	8	5	marketing	marketing	NOUN
abrj-208	8	6	facilitates	facilitate	VERB
abrj-208	8	7	interaction	interaction	NOUN
abrj-208	8	8	with	with	ADP
abrj-208	8	9	tourists	tourist	NOUN
abrj-208	8	10	,	,	PUNCT
abrj-208	8	11	allowing	allow	VERB
abrj-208	8	12	for	for	ADP
abrj-208	8	13	real	real	ADJ
abrj-208	8	14	-	-	PUNCT
abrj-208	8	15	time	time	NOUN
abrj-208	8	16	feedback	feedback	NOUN
abrj-208	8	17	and	and	CCONJ
abrj-208	8	18	adjusting	adjust	VERB
abrj-208	8	19	campaigns	campaign	NOUN
abrj-208	8	20	according	accord	VERB
abrj-208	8	21	to	to	ADP
abrj-208	8	22	public	public	ADJ
abrj-208	8	23	preferences	preference	NOUN
abrj-208	8	24	,	,	PUNCT
abrj-208	8	25	which	which	PRON
abrj-208	8	26	strengthens	strengthen	VERB
abrj-208	8	27	the	the	DET
abrj-208	8	28	visitor	visitor	NOUN
abrj-208	8	29	experience	experience	NOUN
abrj-208	8	30	and	and	CCONJ
abrj-208	8	31	improves	improve	VERB
abrj-208	8	32	the	the	DET
abrj-208	8	33	competitiveness	competitiveness	NOUN
abrj-208	8	34	of	of	ADP
abrj-208	8	35	the	the	DET
abrj-208	8	36	destination	destination	NOUN
abrj-208	8	37	in	in	ADP
abrj-208	8	38	the	the	DET
abrj-208	8	39	market	market	NOUN
abrj-208	8	40	.	.	PUNCT
abrj-208	9	1	argument	argument	NOUN
abrj-208	9	2	generated	generate	VERB
abrj-208	9	3	by	by	ADP
abrj-208	9	4	ormaza	ormaza	PRON
abrj-208	9	5	(	(	PUNCT
abrj-208	9	6	2023	2023	NUM
abrj-208	9	7	)	)	PUNCT
abrj-208	9	8	explains	explain	VERB
abrj-208	9	9	that	that	SCONJ
abrj-208	9	10	the	the	DET
abrj-208	9	11	tourism	tourism	NOUN
abrj-208	9	12	sector	sector	NOUN
abrj-208	9	13	and	and	CCONJ
abrj-208	9	14	its	its	PRON
abrj-208	9	15	influence	influence	NOUN
abrj-208	9	16	have	have	AUX
abrj-208	9	17	changed	change	VERB
abrj-208	9	18	business	business	NOUN
abrj-208	9	19	processes	process	NOUN
abrj-208	9	20	and	and	CCONJ
abrj-208	9	21	models	model	NOUN
abrj-208	9	22	,	,	PUNCT
abrj-208	9	23	current	current	ADJ
abrj-208	9	24	tourists	tourist	NOUN
abrj-208	9	25	are	be	AUX
abrj-208	9	26	more	more	ADV
abrj-208	9	27	demanding	demanding	ADJ
abrj-208	9	28	and	and	CCONJ
abrj-208	9	29	informed	inform	VERB
abrj-208	9	30	,	,	PUNCT
abrj-208	9	31	for	for	ADP
abrj-208	9	32	this	this	DET
abrj-208	9	33	reason	reason	NOUN
abrj-208	9	34	the	the	DET
abrj-208	9	35	tourist	tourist	NOUN
abrj-208	9	36	products	product	NOUN
abrj-208	9	37	and	and	CCONJ
abrj-208	9	38	services	service	NOUN
abrj-208	9	39	offered	offer	VERB
abrj-208	9	40	must	must	AUX
abrj-208	9	41	adapt	adapt	VERB
abrj-208	9	42	to	to	ADP
abrj-208	9	43	the	the	DET
abrj-208	9	44	consumer	consumer	NOUN
abrj-208	9	45	with	with	ADP
abrj-208	9	46	the	the	DET
abrj-208	9	47	ease	ease	NOUN
abrj-208	9	48	and	and	CCONJ
abrj-208	9	49	reach	reach	NOUN
abrj-208	9	50	of	of	ADP
abrj-208	9	51	a	a	DET
abrj-208	9	52	click	click	NOUN
abrj-208	9	53	.	.	PUNCT
abrj-208	10	1	(	(	PUNCT
abrj-208	10	2	p.	p.	NOUN
abrj-208	10	3	1	1	NUM
abrj-208	10	4	)	)	PUNCT
abrj-208	10	5	tourists	tourist	NOUN
abrj-208	10	6	have	have	VERB
abrj-208	10	7	access	access	NOUN
abrj-208	10	8	to	to	ADP
abrj-208	10	9	a	a	DET
abrj-208	10	10	wealth	wealth	NOUN
abrj-208	10	11	of	of	ADP
abrj-208	10	12	information	information	NOUN
abrj-208	10	13	online	online	ADV
abrj-208	10	14	,	,	PUNCT
abrj-208	10	15	allowing	allow	VERB
abrj-208	10	16	them	they	PRON
abrj-208	10	17	to	to	PART
abrj-208	10	18	compare	compare	VERB
abrj-208	10	19	and	and	CCONJ
abrj-208	10	20	choose	choose	VERB
abrj-208	10	21	between	between	ADP
abrj-208	10	22	various	various	ADJ
abrj-208	10	23	options	option	NOUN
abrj-208	10	24	for	for	ADP
abrj-208	10	25	destinations	destination	NOUN
abrj-208	10	26	,	,	PUNCT
abrj-208	10	27	accommodations	accommodation	NOUN
abrj-208	10	28	and	and	CCONJ
abrj-208	10	29	activities	activity	NOUN
abrj-208	10	30	.	.	PUNCT
abrj-208	11	1	this	this	DET
abrj-208	11	2	transformation	transformation	NOUN
abrj-208	11	3	has	have	AUX
abrj-208	11	4	led	lead	VERB
abrj-208	11	5	companies	company	NOUN
abrj-208	11	6	in	in	ADP
abrj-208	11	7	the	the	DET
abrj-208	11	8	tourism	tourism	NOUN
abrj-208	11	9	sector	sector	NOUN
abrj-208	11	10	to	to	PART
abrj-208	11	11	rethink	rethink	VERB
abrj-208	11	12	their	their	PRON
abrj-208	11	13	strategies	strategy	NOUN
abrj-208	11	14	,	,	PUNCT
abrj-208	11	15	focusing	focus	VERB
abrj-208	11	16	their	their	PRON
abrj-208	11	17	efforts	effort	NOUN
abrj-208	11	18	on	on	ADP
abrj-208	11	19	adapting	adapt	VERB
abrj-208	11	20	products	product	NOUN
abrj-208	11	21	and	and	CCONJ
abrj-208	11	22	services	service	NOUN
abrj-208	11	23	that	that	PRON
abrj-208	11	24	are	be	AUX
abrj-208	11	25	more	more	ADV
abrj-208	11	26	personalized	personalized	ADJ
abrj-208	11	27	,	,	PUNCT
abrj-208	11	28	accessible	accessible	ADJ
abrj-208	11	29	and	and	CCONJ
abrj-208	11	30	easy	easy	ADJ
abrj-208	11	31	to	to	PART
abrj-208	11	32	acquire	acquire	VERB
abrj-208	11	33	.	.	PUNCT
abrj-208	12	1	tourist	tourist	NOUN
abrj-208	12	2	attractions	attraction	NOUN
abrj-208	12	3	are	be	AUX
abrj-208	12	4	considered	consider	VERB
abrj-208	12	5	as	as	ADP
abrj-208	12	6	a	a	DET
abrj-208	12	7	resource	resource	NOUN
abrj-208	12	8	that	that	PRON
abrj-208	12	9	influences	influence	VERB
abrj-208	12	10	the	the	DET
abrj-208	12	11	purchasing	purchase	VERB
abrj-208	12	12	decision	decision	NOUN
abrj-208	12	13	of	of	ADP
abrj-208	12	14	tourists	tourist	NOUN
abrj-208	12	15	,	,	PUNCT
abrj-208	12	16	for	for	SCONJ
abrj-208	12	17	this	this	DET
abrj-208	12	18	reason	reason	NOUN
abrj-208	12	19	investments	investment	NOUN
abrj-208	12	20	are	be	AUX
abrj-208	12	21	made	make	VERB
abrj-208	12	22	in	in	ADP
abrj-208	12	23	each	each	PRON
abrj-208	12	24	of	of	ADP
abrj-208	12	25	them	they	PRON
abrj-208	12	26	to	to	PART
abrj-208	12	27	be	be	AUX
abrj-208	12	28	recognized	recognize	VERB
abrj-208	12	29	and	and	CCONJ
abrj-208	12	30	have	have	VERB
abrj-208	12	31	the	the	DET
abrj-208	12	32	influx	influx	NOUN
abrj-208	12	33	of	of	ADP
abrj-208	12	34	travelers	traveler	NOUN
abrj-208	12	35	to	to	ADP
abrj-208	12	36	each	each	PRON
abrj-208	12	37	of	of	ADP
abrj-208	12	38	them	they	PRON
abrj-208	12	39	,	,	PUNCT
abrj-208	12	40	since	since	SCONJ
abrj-208	12	41	it	it	PRON
abrj-208	12	42	is	be	AUX
abrj-208	12	43	important	important	ADJ
abrj-208	12	44	for	for	ADP
abrj-208	12	45	the	the	DET
abrj-208	12	46	economy	economy	NOUN
abrj-208	12	47	and	and	CCONJ
abrj-208	12	48	development	development	NOUN
abrj-208	12	49	of	of	ADP
abrj-208	12	50	a	a	DET
abrj-208	12	51	locality	locality	NOUN
abrj-208	12	52	(	(	PUNCT
abrj-208	12	53	carvajal	carvajal	PROPN
abrj-208	12	54	&	&	CCONJ
abrj-208	12	55	lemoine	lemoine	PROPN
abrj-208	12	56	,	,	PUNCT
abrj-208	12	57	2018	2018	NUM
abrj-208	12	58	)	)	PUNCT
abrj-208	12	59	.	.	PUNCT
abrj-208	13	1	it	it	PRON
abrj-208	13	2	is	be	AUX
abrj-208	13	3	clear	clear	ADJ
abrj-208	13	4	that	that	SCONJ
abrj-208	13	5	tourist	tourist	NOUN
abrj-208	13	6	attractions	attraction	NOUN
abrj-208	13	7	significantly	significantly	ADV
abrj-208	13	8	influence	influence	VERB
abrj-208	13	9	tourists	tourist	NOUN
abrj-208	13	10	'	'	PART
abrj-208	13	11	decisions	decision	NOUN
abrj-208	13	12	when	when	SCONJ
abrj-208	13	13	choosing	choose	VERB
abrj-208	13	14	their	their	PRON
abrj-208	13	15	destinations	destination	NOUN
abrj-208	13	16	.	.	PUNCT
abrj-208	14	1	this	this	DET
abrj-208	14	2	influence	influence	NOUN
abrj-208	14	3	makes	make	VERB
abrj-208	14	4	attractions	attraction	NOUN
abrj-208	14	5	key	key	ADJ
abrj-208	14	6	elements	element	NOUN
abrj-208	14	7	to	to	PART
abrj-208	14	8	attract	attract	VERB
abrj-208	14	9	travelers	traveler	NOUN
abrj-208	14	10	,	,	PUNCT
abrj-208	14	11	which	which	PRON
abrj-208	14	12	motivates	motivate	VERB
abrj-208	14	13	investments	investment	NOUN
abrj-208	14	14	in	in	ADP
abrj-208	14	15	their	their	PRON
abrj-208	14	16	development	development	NOUN
abrj-208	14	17	and	and	CCONJ
abrj-208	14	18	maintenance	maintenance	NOUN
abrj-208	14	19	.	.	PUNCT
abrj-208	15	1	the	the	DET
abrj-208	15	2	purpose	purpose	NOUN
abrj-208	15	3	of	of	ADP
abrj-208	15	4	these	these	DET
abrj-208	15	5	investments	investment	NOUN
abrj-208	15	6	is	be	AUX
abrj-208	15	7	to	to	PART
abrj-208	15	8	improve	improve	VERB
abrj-208	15	9	and	and	CCONJ
abrj-208	15	10	highlight	highlight	VERB
abrj-208	15	11	the	the	DET
abrj-208	15	12	attractions	attraction	NOUN
abrj-208	15	13	,	,	PUNCT
abrj-208	15	14	making	make	VERB
abrj-208	15	15	them	they	PRON
abrj-208	15	16	recognized	recognize	VERB
abrj-208	15	17	and	and	CCONJ
abrj-208	15	18	increasing	increase	VERB
abrj-208	15	19	the	the	DET
abrj-208	15	20	influx	influx	NOUN
abrj-208	15	21	of	of	ADP
abrj-208	15	22	visitors	visitor	NOUN
abrj-208	15	23	.	.	PUNCT
abrj-208	16	1	the	the	DET
abrj-208	16	2	impact	impact	NOUN
abrj-208	16	3	of	of	ADP
abrj-208	16	4	these	these	DET
abrj-208	16	5	investments	investment	NOUN
abrj-208	16	6	is	be	AUX
abrj-208	16	7	not	not	PART
abrj-208	16	8	only	only	ADV
abrj-208	16	9	limited	limit	VERB
abrj-208	16	10	to	to	ADP
abrj-208	16	11	improving	improve	VERB
abrj-208	16	12	the	the	DET
abrj-208	16	13	tourist	tourist	NOUN
abrj-208	16	14	experience	experience	NOUN
abrj-208	16	15	,	,	PUNCT
abrj-208	16	16	but	but	CCONJ
abrj-208	16	17	also	also	ADV
abrj-208	16	18	plays	play	VERB
abrj-208	16	19	an	an	DET
abrj-208	16	20	important	important	ADJ
abrj-208	16	21	role	role	NOUN
abrj-208	16	22	in	in	ADP
abrj-208	16	23	the	the	DET
abrj-208	16	24	economy	economy	NOUN
abrj-208	16	25	and	and	CCONJ
abrj-208	16	26	development	development	NOUN
abrj-208	16	27	of	of	ADP
abrj-208	16	28	the	the	DET
abrj-208	16	29	locality	locality	NOUN
abrj-208	16	30	.	.	PUNCT
abrj-208	17	1	the	the	DET
abrj-208	17	2	arrival	arrival	NOUN
abrj-208	17	3	of	of	ADP
abrj-208	17	4	tourists	tourist	NOUN
abrj-208	17	5	boosts	boost	VERB
abrj-208	17	6	sectors	sector	NOUN
abrj-208	17	7	such	such	ADJ
abrj-208	17	8	as	as	ADP
abrj-208	17	9	hotels	hotel	NOUN
abrj-208	17	10	,	,	PUNCT
abrj-208	17	11	commerce	commerce	NOUN
abrj-208	17	12	and	and	CCONJ
abrj-208	17	13	services	service	NOUN
abrj-208	17	14	,	,	PUNCT
abrj-208	17	15	generating	generate	VERB
abrj-208	17	16	employment	employment	NOUN
abrj-208	17	17	and	and	CCONJ
abrj-208	17	18	stimulating	stimulate	VERB
abrj-208	17	19	local	local	ADJ
abrj-208	17	20	economic	economic	ADJ
abrj-208	17	21	growth	growth	NOUN
abrj-208	17	22	.	.	PUNCT
abrj-208	18	1	consequently	consequently	ADV
abrj-208	18	2	,	,	PUNCT
abrj-208	18	3	tourist	tourist	NOUN
abrj-208	18	4	attractions	attraction	NOUN
abrj-208	18	5	become	become	VERB
abrj-208	18	6	development	development	NOUN
abrj-208	18	7	engines	engine	NOUN
abrj-208	18	8	that	that	PRON
abrj-208	18	9	contribute	contribute	VERB
abrj-208	18	10	to	to	ADP
abrj-208	18	11	the	the	DET
abrj-208	18	12	economic	economic	ADJ
abrj-208	18	13	and	and	CCONJ
abrj-208	18	14	social	social	ADJ
abrj-208	18	15	well	well	ADV
abrj-208	18	16	-	-	PUNCT
abrj-208	18	17	being	being	NOUN
abrj-208	18	18	of	of	ADP
abrj-208	18	19	the	the	DET
abrj-208	18	20	community	community	NOUN
abrj-208	18	21	in	in	ADP
abrj-208	18	22	which	which	PRON
abrj-208	18	23	they	they	PRON
abrj-208	18	24	are	be	AUX
abrj-208	18	25	located	locate	VERB
abrj-208	18	26	.	.	PUNCT
abrj-208	19	1	on	on	ADP
abrj-208	19	2	the	the	DET
abrj-208	19	3	other	other	ADJ
abrj-208	19	4	hand	hand	NOUN
abrj-208	19	5	,	,	PUNCT
abrj-208	19	6	(	(	PUNCT
abrj-208	19	7	andrade	andrade	PROPN
abrj-208	19	8	,	,	PUNCT
abrj-208	19	9	2016	2016	NUM
abrj-208	19	10	)	)	PUNCT
abrj-208	19	11	states	state	VERB
abrj-208	19	12	that	that	SCONJ
abrj-208	19	13	the	the	DET
abrj-208	19	14	emerging	emerge	VERB
abrj-208	19	15	competitiveness	competitiveness	NOUN
abrj-208	19	16	between	between	ADP
abrj-208	19	17	tourist	tourist	NOUN
abrj-208	19	18	destinations	destination	NOUN
abrj-208	19	19	has	have	AUX
abrj-208	19	20	highlighted	highlight	VERB
abrj-208	19	21	the	the	DET
abrj-208	19	22	need	need	NOUN
abrj-208	19	23	to	to	PART
abrj-208	19	24	emphasize	emphasize	VERB
abrj-208	19	25	digital	digital	ADJ
abrj-208	19	26	marketing	marketing	NOUN
abrj-208	19	27	strategies	strategy	NOUN
abrj-208	19	28	,	,	PUNCT
abrj-208	19	29	in	in	ADP
abrj-208	19	30	order	order	NOUN
abrj-208	19	31	to	to	PART
abrj-208	19	32	create	create	VERB
abrj-208	19	33	intangible	intangible	ADJ
abrj-208	19	34	added	add	VERB
abrj-208	19	35	value	value	NOUN
abrj-208	19	36	for	for	ADP
abrj-208	19	37	the	the	DET
abrj-208	19	38	potential	potential	ADJ
abrj-208	19	39	client	client	NOUN
abrj-208	19	40	,	,	PUNCT
abrj-208	19	41	aimed	aim	VERB
abrj-208	19	42	at	at	ADP
abrj-208	19	43	creating	create	VERB
abrj-208	19	44	a	a	DET
abrj-208	19	45	favourable	favourable	ADJ
abrj-208	19	46	image	image	NOUN
abrj-208	19	47	of	of	ADP
abrj-208	19	48	the	the	DET
abrj-208	19	49	territories	territory	NOUN
abrj-208	19	50	that	that	PRON
abrj-208	19	51	are	be	AUX
abrj-208	19	52	intended	intend	VERB
abrj-208	19	53	to	to	PART
abrj-208	19	54	be	be	AUX
abrj-208	19	55	promoted	promote	VERB
abrj-208	19	56	based	base	VERB
abrj-208	19	57	on	on	ADP
abrj-208	19	58	considerations	consideration	NOUN
abrj-208	19	59	of	of	ADP
abrj-208	19	60	the	the	DET
abrj-208	19	61	behavioural	behavioural	ADJ
abrj-208	19	62	styles	style	NOUN
abrj-208	19	63	of	of	ADP
abrj-208	19	64	consumers	consumer	NOUN
abrj-208	19	65	or	or	CCONJ
abrj-208	19	66	clients	client	NOUN
abrj-208	19	67	who	who	PRON
abrj-208	19	68	frequent	frequent	VERB
abrj-208	19	69	tourist	tourist	NOUN
abrj-208	19	70	destinations	destination	NOUN
abrj-208	19	71	(	(	PUNCT
abrj-208	19	72	lemoine	lemoine	PROPN
abrj-208	19	73	et	et	PROPN
abrj-208	19	74	al	al	PROPN
abrj-208	19	75	.	.	PROPN
abrj-208	19	76	,	,	PUNCT
abrj-208	19	77	2023	2023	NUM
abrj-208	19	78	)	)	PUNCT
abrj-208	19	79	.	.	PUNCT
abrj-208	20	1	there	there	PRON
abrj-208	20	2	are	be	VERB
abrj-208	20	3	many	many	ADJ
abrj-208	20	4	reasons	reason	NOUN
abrj-208	20	5	why	why	SCONJ
abrj-208	20	6	the	the	DET
abrj-208	20	7	growing	grow	VERB
abrj-208	20	8	competitiveness	competitiveness	NOUN
abrj-208	20	9	between	between	ADP
abrj-208	20	10	tourist	tourist	NOUN
abrj-208	20	11	destinations	destination	NOUN
abrj-208	20	12	has	have	AUX
abrj-208	20	13	highlighted	highlight	VERB
abrj-208	20	14	the	the	DET
abrj-208	20	15	importance	importance	NOUN
abrj-208	20	16	of	of	ADP
abrj-208	20	17	implementing	implement	VERB
abrj-208	20	18	digital	digital	ADJ
abrj-208	20	19	marketing	marketing	NOUN
abrj-208	20	20	strategies	strategy	NOUN
abrj-208	20	21	.	.	PUNCT
abrj-208	21	1	these	these	PRON
abrj-208	21	2	allow	allow	VERB
abrj-208	21	3	to	to	PART
abrj-208	21	4	highlight	highlight	VERB
abrj-208	21	5	intangible	intangible	ADJ
abrj-208	21	6	elements	element	NOUN
abrj-208	21	7	that	that	PRON
abrj-208	21	8	add	add	VERB
abrj-208	21	9	value	value	NOUN
abrj-208	21	10	to	to	ADP
abrj-208	21	11	the	the	DET
abrj-208	21	12	potential	potential	ADJ
abrj-208	21	13	client	client	NOUN
abrj-208	21	14	,	,	PUNCT
abrj-208	21	15	such	such	ADJ
abrj-208	21	16	as	as	ADP
abrj-208	21	17	unique	unique	ADJ
abrj-208	21	18	experiences	experience	NOUN
abrj-208	21	19	and	and	CCONJ
abrj-208	21	20	cultural	cultural	ADJ
abrj-208	21	21	authenticity	authenticity	NOUN
abrj-208	21	22	.	.	PUNCT
abrj-208	22	1	digital	digital	ADJ
abrj-208	22	2	marketing	marketing	NOUN
abrj-208	22	3	offers	offer	VERB
abrj-208	22	4	a	a	DET
abrj-208	22	5	mailto:e1726901281@live.uleam.edu.ec	mailto:e1726901281@live.uleam.edu.ec	NOUN
abrj-208	22	6	mailto:lilia.vilalcis@uleam.edu.ec	mailto:lilia.vilalcis@uleam.edu.ec	PROPN
abrj-208	22	7	https://www.doi.org/10.55220/25766759.208	https://www.doi.org/10.55220/25766759.208	ADJ
abrj-208	22	8	asian	asian	PROPN
abrj-208	22	9	business	business	NOUN
abrj-208	22	10	research	research	NOUN
abrj-208	22	11	journal	journal	NOUN
abrj-208	22	12	,	,	PUNCT
abrj-208	22	13	2024	2024	NUM
abrj-208	22	14	,	,	PUNCT
abrj-208	22	15	9	9	NUM
abrj-208	22	16	:	:	SYM
abrj-208	22	17	105	105	NUM
abrj-208	22	18	-	-	SYM
abrj-208	22	19	110	110	NUM
abrj-208	22	20	106	106	NUM
abrj-208	22	21	©	©	ADP
abrj-208	22	22	2024	2024	NUM
abrj-208	22	23	by	by	ADP
abrj-208	22	24	the	the	DET
abrj-208	22	25	authors	author	NOUN
abrj-208	22	26	;	;	PUNCT
abrj-208	22	27	licensee	licensee	NOUN
abrj-208	22	28	eastern	eastern	ADJ
abrj-208	22	29	centre	centre	NOUN
abrj-208	22	30	of	of	ADP
abrj-208	22	31	science	science	NOUN
abrj-208	22	32	and	and	CCONJ
abrj-208	22	33	education	education	NOUN
abrj-208	22	34	,	,	PUNCT
abrj-208	22	35	usa	usa	PROPN
abrj-208	22	36	powerful	powerful	ADJ
abrj-208	22	37	platform	platform	NOUN
abrj-208	22	38	to	to	PART
abrj-208	22	39	build	build	VERB
abrj-208	22	40	a	a	DET
abrj-208	22	41	favorable	favorable	ADJ
abrj-208	22	42	image	image	NOUN
abrj-208	22	43	of	of	ADP
abrj-208	22	44	the	the	DET
abrj-208	22	45	territories	territory	NOUN
abrj-208	22	46	,	,	PUNCT
abrj-208	22	47	using	use	VERB
abrj-208	22	48	social	social	ADJ
abrj-208	22	49	networks	network	NOUN
abrj-208	22	50	,	,	PUNCT
abrj-208	22	51	blogs	blog	NOUN
abrj-208	22	52	and	and	CCONJ
abrj-208	22	53	online	online	ADJ
abrj-208	22	54	campaigns	campaign	NOUN
abrj-208	22	55	.	.	PUNCT
abrj-208	23	1	these	these	DET
abrj-208	23	2	tools	tool	NOUN
abrj-208	23	3	allow	allow	VERB
abrj-208	23	4	reaching	reach	VERB
abrj-208	23	5	global	global	ADJ
abrj-208	23	6	audiences	audience	NOUN
abrj-208	23	7	,	,	PUNCT
abrj-208	23	8	generating	generate	VERB
abrj-208	23	9	trust	trust	NOUN
abrj-208	23	10	and	and	CCONJ
abrj-208	23	11	credibility	credibility	NOUN
abrj-208	23	12	,	,	PUNCT
abrj-208	23	13	and	and	CCONJ
abrj-208	23	14	improving	improve	VERB
abrj-208	23	15	the	the	DET
abrj-208	23	16	perception	perception	NOUN
abrj-208	23	17	of	of	ADP
abrj-208	23	18	the	the	DET
abrj-208	23	19	destination	destination	NOUN
abrj-208	23	20	.	.	PUNCT
abrj-208	24	1	in	in	ADP
abrj-208	24	2	such	such	DET
abrj-208	24	3	a	a	DET
abrj-208	24	4	competitive	competitive	ADJ
abrj-208	24	5	market	market	NOUN
abrj-208	24	6	,	,	PUNCT
abrj-208	24	7	creating	create	VERB
abrj-208	24	8	an	an	DET
abrj-208	24	9	emotional	emotional	ADJ
abrj-208	24	10	connection	connection	NOUN
abrj-208	24	11	with	with	ADP
abrj-208	24	12	tourists	tourist	NOUN
abrj-208	24	13	through	through	ADP
abrj-208	24	14	digital	digital	ADJ
abrj-208	24	15	promotion	promotion	NOUN
abrj-208	24	16	is	be	AUX
abrj-208	24	17	essential	essential	ADJ
abrj-208	24	18	to	to	PART
abrj-208	24	19	differentiate	differentiate	VERB
abrj-208	24	20	and	and	CCONJ
abrj-208	24	21	attract	attract	VERB
abrj-208	24	22	more	more	ADJ
abrj-208	24	23	visitors	visitor	NOUN
abrj-208	24	24	(	(	PUNCT
abrj-208	24	25	lemoine	lemoine	PROPN
abrj-208	24	26	et	et	PROPN
abrj-208	24	27	al	al	PROPN
abrj-208	24	28	.	.	PROPN
abrj-208	24	29	,	,	PUNCT
abrj-208	24	30	2018	2018	NUM
abrj-208	24	31	)	)	PUNCT
abrj-208	24	32	.	.	PUNCT
abrj-208	25	1	the	the	DET
abrj-208	25	2	argument	argument	NOUN
abrj-208	25	3	of	of	ADP
abrj-208	25	4	encalada	encalada	PROPN
abrj-208	25	5	et	et	PROPN
abrj-208	25	6	al	al	PROPN
abrj-208	25	7	.	.	PROPN
abrj-208	26	1	(	(	PUNCT
abrj-208	26	2	2019	2019	NUM
abrj-208	26	3	)	)	PUNCT
abrj-208	26	4	is	be	AUX
abrj-208	26	5	established	establish	VERB
abrj-208	26	6	,	,	PUNCT
abrj-208	26	7	where	where	SCONJ
abrj-208	26	8	they	they	PRON
abrj-208	26	9	state	state	VERB
abrj-208	26	10	that	that	SCONJ
abrj-208	26	11	digital	digital	ADJ
abrj-208	26	12	marketing	marketing	NOUN
abrj-208	26	13	plays	play	VERB
abrj-208	26	14	an	an	DET
abrj-208	26	15	important	important	ADJ
abrj-208	26	16	role	role	NOUN
abrj-208	26	17	in	in	ADP
abrj-208	26	18	the	the	DET
abrj-208	26	19	commercial	commercial	ADJ
abrj-208	26	20	dynamics	dynamic	NOUN
abrj-208	26	21	of	of	ADP
abrj-208	26	22	a	a	DET
abrj-208	26	23	business	business	NOUN
abrj-208	26	24	since	since	SCONJ
abrj-208	26	25	the	the	DET
abrj-208	26	26	client	client	NOUN
abrj-208	26	27	can	can	AUX
abrj-208	26	28	find	find	VERB
abrj-208	26	29	out	out	ADP
abrj-208	26	30	about	about	ADP
abrj-208	26	31	the	the	DET
abrj-208	26	32	offers	offer	NOUN
abrj-208	26	33	,	,	PUNCT
abrj-208	26	34	promotions	promotion	NOUN
abrj-208	26	35	and	and	CCONJ
abrj-208	26	36	new	new	ADJ
abrj-208	26	37	products	product	NOUN
abrj-208	26	38	that	that	PRON
abrj-208	26	39	are	be	AUX
abrj-208	26	40	offered	offer	VERB
abrj-208	26	41	without	without	ADP
abrj-208	26	42	having	have	VERB
abrj-208	26	43	to	to	PART
abrj-208	26	44	be	be	AUX
abrj-208	26	45	physically	physically	ADV
abrj-208	26	46	present	present	ADJ
abrj-208	26	47	in	in	ADP
abrj-208	26	48	an	an	DET
abrj-208	26	49	establishment	establishment	NOUN
abrj-208	26	50	or	or	CCONJ
abrj-208	26	51	the	the	DET
abrj-208	26	52	help	help	NOUN
abrj-208	26	53	of	of	ADP
abrj-208	26	54	sales	sale	NOUN
abrj-208	26	55	personnel	personnel	NOUN
abrj-208	26	56	.	.	PUNCT
abrj-208	27	1	(	(	PUNCT
abrj-208	27	2	p.	p.	NOUN
abrj-208	27	3	3	3	NUM
abrj-208	27	4	)	)	PUNCT
abrj-208	27	5	this	this	DET
abrj-208	27	6	type	type	NOUN
abrj-208	27	7	of	of	ADP
abrj-208	27	8	marketing	marketing	NOUN
abrj-208	27	9	allows	allow	VERB
abrj-208	27	10	customers	customer	NOUN
abrj-208	27	11	to	to	PART
abrj-208	27	12	learn	learn	VERB
abrj-208	27	13	about	about	ADP
abrj-208	27	14	offers	offer	NOUN
abrj-208	27	15	,	,	PUNCT
abrj-208	27	16	promotions	promotion	NOUN
abrj-208	27	17	and	and	CCONJ
abrj-208	27	18	new	new	ADJ
abrj-208	27	19	products	product	NOUN
abrj-208	27	20	without	without	ADP
abrj-208	27	21	having	have	VERB
abrj-208	27	22	to	to	PART
abrj-208	27	23	physically	physically	ADV
abrj-208	27	24	visit	visit	VERB
abrj-208	27	25	a	a	DET
abrj-208	27	26	store	store	NOUN
abrj-208	27	27	or	or	CCONJ
abrj-208	27	28	rely	rely	VERB
abrj-208	27	29	on	on	ADP
abrj-208	27	30	sales	sale	NOUN
abrj-208	27	31	staff	staff	NOUN
abrj-208	27	32	.	.	PUNCT
abrj-208	28	1	this	this	DET
abrj-208	28	2	highlights	highlight	VERB
abrj-208	28	3	the	the	DET
abrj-208	28	4	convenience	convenience	NOUN
abrj-208	28	5	and	and	CCONJ
abrj-208	28	6	accessibility	accessibility	NOUN
abrj-208	28	7	that	that	PRON
abrj-208	28	8	it	it	PRON
abrj-208	28	9	offers	offer	VERB
abrj-208	28	10	,	,	PUNCT
abrj-208	28	11	by	by	ADP
abrj-208	28	12	facilitating	facilitate	VERB
abrj-208	28	13	the	the	DET
abrj-208	28	14	connection	connection	NOUN
abrj-208	28	15	between	between	ADP
abrj-208	28	16	the	the	DET
abrj-208	28	17	business	business	NOUN
abrj-208	28	18	and	and	CCONJ
abrj-208	28	19	consumers	consumer	NOUN
abrj-208	28	20	through	through	ADP
abrj-208	28	21	online	online	ADJ
abrj-208	28	22	channels	channel	NOUN
abrj-208	28	23	.	.	PUNCT
abrj-208	29	1	it	it	PRON
abrj-208	29	2	uses	use	VERB
abrj-208	29	3	tools	tool	NOUN
abrj-208	29	4	such	such	ADJ
abrj-208	29	5	as	as	ADP
abrj-208	29	6	social	social	ADJ
abrj-208	29	7	networks	network	NOUN
abrj-208	29	8	,	,	PUNCT
abrj-208	29	9	emails	email	NOUN
abrj-208	29	10	,	,	PUNCT
abrj-208	29	11	websites	website	NOUN
abrj-208	29	12	and	and	CCONJ
abrj-208	29	13	online	online	ADJ
abrj-208	29	14	advertising	advertising	NOUN
abrj-208	29	15	to	to	PART
abrj-208	29	16	communicate	communicate	VERB
abrj-208	29	17	information	information	NOUN
abrj-208	29	18	efficiently	efficiently	ADV
abrj-208	29	19	and	and	CCONJ
abrj-208	29	20	directly	directly	ADV
abrj-208	29	21	.	.	PUNCT
abrj-208	30	1	on	on	ADP
abrj-208	30	2	the	the	DET
abrj-208	30	3	other	other	ADJ
abrj-208	30	4	hand	hand	NOUN
abrj-208	30	5	,	,	PUNCT
abrj-208	30	6	lemoine	lemoine	PROPN
abrj-208	30	7	and	and	CCONJ
abrj-208	30	8	rosado	rosado	NOUN
abrj-208	30	9	(	(	PUNCT
abrj-208	30	10	2024	2024	NUM
abrj-208	30	11	)	)	PUNCT
abrj-208	30	12	tell	tell	VERB
abrj-208	30	13	us	we	PRON
abrj-208	30	14	that	that	SCONJ
abrj-208	30	15	nowadays	nowadays	ADV
abrj-208	30	16	many	many	ADJ
abrj-208	30	17	businesses	business	NOUN
abrj-208	30	18	seek	seek	VERB
abrj-208	30	19	success	success	NOUN
abrj-208	30	20	through	through	ADP
abrj-208	30	21	marketing	marketing	NOUN
abrj-208	30	22	techniques	technique	NOUN
abrj-208	30	23	and	and	CCONJ
abrj-208	30	24	tools	tool	NOUN
abrj-208	30	25	,	,	PUNCT
abrj-208	30	26	so	so	SCONJ
abrj-208	30	27	it	it	PRON
abrj-208	30	28	is	be	AUX
abrj-208	30	29	essential	essential	ADJ
abrj-208	30	30	to	to	PART
abrj-208	30	31	develop	develop	VERB
abrj-208	30	32	digital	digital	ADJ
abrj-208	30	33	marketing	marketing	NOUN
abrj-208	30	34	strategies	strategy	NOUN
abrj-208	30	35	in	in	ADP
abrj-208	30	36	order	order	NOUN
abrj-208	30	37	to	to	PART
abrj-208	30	38	direct	direct	VERB
abrj-208	30	39	increasingly	increasingly	ADV
abrj-208	30	40	competitive	competitive	ADJ
abrj-208	30	41	strategies	strategy	NOUN
abrj-208	30	42	that	that	PRON
abrj-208	30	43	from	from	ADP
abrj-208	30	44	their	their	PRON
abrj-208	30	45	conception	conception	NOUN
abrj-208	30	46	allow	allow	VERB
abrj-208	30	47	to	to	PART
abrj-208	30	48	provide	provide	VERB
abrj-208	30	49	a	a	DET
abrj-208	30	50	competent	competent	ADJ
abrj-208	30	51	and	and	CCONJ
abrj-208	30	52	timely	timely	ADJ
abrj-208	30	53	customer	customer	NOUN
abrj-208	30	54	service	service	NOUN
abrj-208	30	55	,	,	PUNCT
abrj-208	30	56	in	in	ADP
abrj-208	30	57	addition	addition	NOUN
abrj-208	30	58	to	to	ADP
abrj-208	30	59	providing	provide	VERB
abrj-208	30	60	more	more	ADV
abrj-208	30	61	effective	effective	ADJ
abrj-208	30	62	digital	digital	ADJ
abrj-208	30	63	marketing	marketing	NOUN
abrj-208	30	64	strategies	strategy	NOUN
abrj-208	30	65	(	(	PUNCT
abrj-208	30	66	p.	p.	NOUN
abrj-208	30	67	255	255	NUM
abrj-208	30	68	)	)	PUNCT
abrj-208	30	69	.	.	PUNCT
abrj-208	31	1	the	the	DET
abrj-208	31	2	growing	grow	VERB
abrj-208	31	3	trend	trend	NOUN
abrj-208	31	4	of	of	ADP
abrj-208	31	5	businesses	business	NOUN
abrj-208	31	6	seeking	seek	VERB
abrj-208	31	7	success	success	NOUN
abrj-208	31	8	through	through	ADP
abrj-208	31	9	marketing	marketing	NOUN
abrj-208	31	10	techniques	technique	NOUN
abrj-208	31	11	and	and	CCONJ
abrj-208	31	12	tools	tool	NOUN
abrj-208	31	13	underlines	underline	VERB
abrj-208	31	14	the	the	DET
abrj-208	31	15	importance	importance	NOUN
abrj-208	31	16	of	of	ADP
abrj-208	31	17	developing	develop	VERB
abrj-208	31	18	digital	digital	ADJ
abrj-208	31	19	marketing	marketing	NOUN
abrj-208	31	20	strategies	strategy	NOUN
abrj-208	31	21	to	to	PART
abrj-208	31	22	be	be	AUX
abrj-208	31	23	competitive	competitive	ADJ
abrj-208	31	24	.	.	PUNCT
abrj-208	32	1	the	the	DET
abrj-208	32	2	main	main	ADJ
abrj-208	32	3	focus	focus	NOUN
abrj-208	32	4	is	be	AUX
abrj-208	32	5	the	the	DET
abrj-208	32	6	need	need	NOUN
abrj-208	32	7	to	to	PART
abrj-208	32	8	design	design	VERB
abrj-208	32	9	strategies	strategy	NOUN
abrj-208	32	10	that	that	PRON
abrj-208	32	11	are	be	AUX
abrj-208	32	12	not	not	PART
abrj-208	32	13	only	only	ADV
abrj-208	32	14	effective	effective	ADJ
abrj-208	32	15	,	,	PUNCT
abrj-208	32	16	but	but	CCONJ
abrj-208	32	17	also	also	ADV
abrj-208	32	18	improve	improve	VERB
abrj-208	32	19	customer	customer	NOUN
abrj-208	32	20	service	service	NOUN
abrj-208	32	21	,	,	PUNCT
abrj-208	32	22	making	make	VERB
abrj-208	32	23	it	it	PRON
abrj-208	32	24	more	more	ADV
abrj-208	32	25	competent	competent	ADJ
abrj-208	32	26	and	and	CCONJ
abrj-208	32	27	timelier	timely	ADJ
abrj-208	32	28	where	where	SCONJ
abrj-208	32	29	marketing	marketing	NOUN
abrj-208	32	30	effectiveness	effectiveness	NOUN
abrj-208	32	31	is	be	AUX
abrj-208	32	32	evident	evident	ADJ
abrj-208	32	33	(	(	PUNCT
abrj-208	32	34	arroyo	arroyo	PROPN
abrj-208	32	35	&	&	CCONJ
abrj-208	32	36	lemoine	lemoine	PROPN
abrj-208	32	37	,	,	PUNCT
abrj-208	32	38	2023	2023	NUM
abrj-208	32	39	)	)	PUNCT
abrj-208	32	40	.	.	PUNCT
abrj-208	33	1	in	in	ADP
abrj-208	33	2	this	this	DET
abrj-208	33	3	context	context	NOUN
abrj-208	33	4	,	,	PUNCT
abrj-208	33	5	we	we	PRON
abrj-208	33	6	believe	believe	VERB
abrj-208	33	7	that	that	SCONJ
abrj-208	33	8	digital	digital	ADJ
abrj-208	33	9	marketing	marketing	NOUN
abrj-208	33	10	must	must	AUX
abrj-208	33	11	be	be	AUX
abrj-208	33	12	an	an	DET
abrj-208	33	13	integral	integral	ADJ
abrj-208	33	14	part	part	NOUN
abrj-208	33	15	of	of	ADP
abrj-208	33	16	the	the	DET
abrj-208	33	17	conception	conception	NOUN
abrj-208	33	18	of	of	ADP
abrj-208	33	19	the	the	DET
abrj-208	33	20	business	business	NOUN
abrj-208	33	21	strategy	strategy	NOUN
abrj-208	33	22	,	,	PUNCT
abrj-208	33	23	ensuring	ensure	VERB
abrj-208	33	24	that	that	SCONJ
abrj-208	33	25	actions	action	NOUN
abrj-208	33	26	are	be	AUX
abrj-208	33	27	not	not	PART
abrj-208	33	28	only	only	ADV
abrj-208	33	29	competitive	competitive	ADJ
abrj-208	33	30	,	,	PUNCT
abrj-208	33	31	but	but	CCONJ
abrj-208	33	32	also	also	ADV
abrj-208	33	33	aligned	align	VERB
abrj-208	33	34	with	with	ADP
abrj-208	33	35	customer	customer	NOUN
abrj-208	33	36	satisfaction	satisfaction	NOUN
abrj-208	33	37	.	.	PUNCT
abrj-208	34	1	this	this	PRON
abrj-208	34	2	implies	imply	VERB
abrj-208	34	3	a	a	DET
abrj-208	34	4	double	double	ADJ
abrj-208	34	5	perspective	perspective	NOUN
abrj-208	34	6	:	:	PUNCT
abrj-208	34	7	on	on	ADP
abrj-208	34	8	the	the	DET
abrj-208	34	9	one	one	NUM
abrj-208	34	10	hand	hand	NOUN
abrj-208	34	11	,	,	PUNCT
abrj-208	34	12	maximizing	maximize	VERB
abrj-208	34	13	the	the	DET
abrj-208	34	14	effectiveness	effectiveness	NOUN
abrj-208	34	15	of	of	ADP
abrj-208	34	16	digital	digital	ADJ
abrj-208	34	17	marketing	marketing	NOUN
abrj-208	34	18	strategies	strategy	NOUN
abrj-208	34	19	and	and	CCONJ
abrj-208	34	20	,	,	PUNCT
abrj-208	34	21	on	on	ADP
abrj-208	34	22	the	the	DET
abrj-208	34	23	other	other	ADJ
abrj-208	34	24	,	,	PUNCT
abrj-208	34	25	optimizing	optimize	VERB
abrj-208	34	26	the	the	DET
abrj-208	34	27	customer	customer	NOUN
abrj-208	34	28	experience	experience	NOUN
abrj-208	34	29	,	,	PUNCT
abrj-208	34	30	ensuring	ensure	VERB
abrj-208	34	31	that	that	SCONJ
abrj-208	34	32	interactions	interaction	NOUN
abrj-208	34	33	are	be	AUX
abrj-208	34	34	relevant	relevant	ADJ
abrj-208	34	35	and	and	CCONJ
abrj-208	34	36	timely	timely	ADJ
abrj-208	34	37	.	.	PUNCT
abrj-208	35	1	another	another	DET
abrj-208	35	2	consideration	consideration	NOUN
abrj-208	35	3	to	to	PART
abrj-208	35	4	take	take	VERB
abrj-208	35	5	into	into	ADP
abrj-208	35	6	account	account	NOUN
abrj-208	35	7	is	be	AUX
abrj-208	35	8	that	that	SCONJ
abrj-208	35	9	tourism	tourism	NOUN
abrj-208	35	10	has	have	AUX
abrj-208	35	11	become	become	VERB
abrj-208	35	12	one	one	NUM
abrj-208	35	13	of	of	ADP
abrj-208	35	14	the	the	DET
abrj-208	35	15	main	main	ADJ
abrj-208	35	16	sources	source	NOUN
abrj-208	35	17	of	of	ADP
abrj-208	35	18	income	income	NOUN
abrj-208	35	19	for	for	ADP
abrj-208	35	20	many	many	ADJ
abrj-208	35	21	regions	region	NOUN
abrj-208	35	22	of	of	ADP
abrj-208	35	23	the	the	DET
abrj-208	35	24	world	world	NOUN
abrj-208	35	25	,	,	PUNCT
abrj-208	35	26	for	for	ADP
abrj-208	35	27	this	this	DET
abrj-208	35	28	reason	reason	NOUN
abrj-208	35	29	,	,	PUNCT
abrj-208	35	30	it	it	PRON
abrj-208	35	31	was	be	AUX
abrj-208	35	32	chosen	choose	VERB
abrj-208	35	33	to	to	PART
abrj-208	35	34	investigate	investigate	VERB
abrj-208	35	35	digital	digital	ADJ
abrj-208	35	36	marketing	marketing	NOUN
abrj-208	35	37	in	in	ADP
abrj-208	35	38	the	the	DET
abrj-208	35	39	promotion	promotion	NOUN
abrj-208	35	40	of	of	ADP
abrj-208	35	41	tourism	tourism	NOUN
abrj-208	35	42	in	in	ADP
abrj-208	35	43	bahía	bahía	PROPN
abrj-208	35	44	de	de	PROPN
abrj-208	35	45	caráquez	caráquez	PROPN
abrj-208	35	46	due	due	ADP
abrj-208	35	47	to	to	ADP
abrj-208	35	48	the	the	DET
abrj-208	35	49	need	need	NOUN
abrj-208	35	50	to	to	PART
abrj-208	35	51	revitalize	revitalize	VERB
abrj-208	35	52	tourism	tourism	NOUN
abrj-208	35	53	activity	activity	NOUN
abrj-208	35	54	in	in	ADP
abrj-208	35	55	this	this	DET
abrj-208	35	56	coastal	coastal	ADJ
abrj-208	35	57	city	city	NOUN
abrj-208	35	58	,	,	PUNCT
abrj-208	35	59	which	which	PRON
abrj-208	35	60	has	have	AUX
abrj-208	35	61	faced	face	VERB
abrj-208	35	62	significant	significant	ADJ
abrj-208	35	63	challenges	challenge	NOUN
abrj-208	35	64	in	in	ADP
abrj-208	35	65	recent	recent	ADJ
abrj-208	35	66	years	year	NOUN
abrj-208	35	67	(	(	PUNCT
abrj-208	35	68	carvajal	carvajal	VERB
abrj-208	35	69	et	et	PROPN
abrj-208	35	70	al	al	PROPN
abrj-208	35	71	.	.	PROPN
abrj-208	35	72	,	,	PUNCT
abrj-208	35	73	2023	2023	NUM
abrj-208	35	74	)	)	PUNCT
abrj-208	35	75	.	.	PUNCT
abrj-208	36	1	the	the	DET
abrj-208	36	2	research	research	NOUN
abrj-208	36	3	seeks	seek	VERB
abrj-208	36	4	to	to	PART
abrj-208	36	5	explore	explore	VERB
abrj-208	36	6	how	how	SCONJ
abrj-208	36	7	digital	digital	ADJ
abrj-208	36	8	marketing	marketing	NOUN
abrj-208	36	9	strategies	strategy	NOUN
abrj-208	36	10	can	can	AUX
abrj-208	36	11	enhance	enhance	VERB
abrj-208	36	12	the	the	DET
abrj-208	36	13	image	image	NOUN
abrj-208	36	14	of	of	ADP
abrj-208	36	15	the	the	DET
abrj-208	36	16	city	city	NOUN
abrj-208	36	17	as	as	ADP
abrj-208	36	18	an	an	DET
abrj-208	36	19	attractive	attractive	ADJ
abrj-208	36	20	tourist	tourist	NOUN
abrj-208	36	21	destination	destination	NOUN
abrj-208	36	22	,	,	PUNCT
abrj-208	36	23	generating	generate	VERB
abrj-208	36	24	a	a	DET
abrj-208	36	25	greater	great	ADJ
abrj-208	36	26	flow	flow	NOUN
abrj-208	36	27	of	of	ADP
abrj-208	36	28	visitors	visitor	NOUN
abrj-208	36	29	and	and	CCONJ
abrj-208	36	30	,	,	PUNCT
abrj-208	36	31	consequently	consequently	ADV
abrj-208	36	32	,	,	PUNCT
abrj-208	36	33	a	a	DET
abrj-208	36	34	positive	positive	ADJ
abrj-208	36	35	impact	impact	NOUN
abrj-208	36	36	on	on	ADP
abrj-208	36	37	the	the	DET
abrj-208	36	38	local	local	ADJ
abrj-208	36	39	economy	economy	NOUN
abrj-208	36	40	.	.	PUNCT
abrj-208	37	1	through	through	ADP
abrj-208	37	2	this	this	DET
abrj-208	37	3	study	study	NOUN
abrj-208	37	4	,	,	PUNCT
abrj-208	37	5	we	we	PRON
abrj-208	37	6	aim	aim	VERB
abrj-208	37	7	to	to	PART
abrj-208	37	8	identify	identify	VERB
abrj-208	37	9	the	the	DET
abrj-208	37	10	most	most	ADV
abrj-208	37	11	effective	effective	ADJ
abrj-208	37	12	digital	digital	ADJ
abrj-208	37	13	tools	tool	NOUN
abrj-208	37	14	,	,	PUNCT
abrj-208	37	15	such	such	ADJ
abrj-208	37	16	as	as	ADP
abrj-208	37	17	social	social	ADJ
abrj-208	37	18	media	medium	NOUN
abrj-208	37	19	and	and	CCONJ
abrj-208	37	20	multimedia	multimedia	NOUN
abrj-208	37	21	content	content	NOUN
abrj-208	37	22	,	,	PUNCT
abrj-208	37	23	which	which	PRON
abrj-208	37	24	can	can	AUX
abrj-208	37	25	be	be	AUX
abrj-208	37	26	implemented	implement	VERB
abrj-208	37	27	by	by	ADP
abrj-208	37	28	local	local	ADJ
abrj-208	37	29	actors	actor	NOUN
abrj-208	37	30	to	to	PART
abrj-208	37	31	position	position	VERB
abrj-208	37	32	the	the	DET
abrj-208	37	33	city	city	NOUN
abrj-208	37	34	as	as	ADP
abrj-208	37	35	a	a	DET
abrj-208	37	36	preferred	preferred	ADJ
abrj-208	37	37	destination	destination	NOUN
abrj-208	37	38	and	and	CCONJ
abrj-208	37	39	promote	promote	VERB
abrj-208	37	40	its	its	PRON
abrj-208	37	41	tourism	tourism	NOUN
abrj-208	37	42	development	development	NOUN
abrj-208	37	43	in	in	ADP
abrj-208	37	44	a	a	DET
abrj-208	37	45	sustainable	sustainable	ADJ
abrj-208	37	46	and	and	CCONJ
abrj-208	37	47	resilient	resilient	ADJ
abrj-208	37	48	way	way	NOUN
abrj-208	37	49	.	.	PUNCT
abrj-208	38	1	this	this	DET
abrj-208	38	2	research	research	NOUN
abrj-208	38	3	contributes	contribute	VERB
abrj-208	38	4	to	to	ADP
abrj-208	38	5	the	the	DET
abrj-208	38	6	cultural	cultural	ADJ
abrj-208	38	7	contribution	contribution	NOUN
abrj-208	38	8	project	project	NOUN
abrj-208	38	9	“	"	PUNCT
abrj-208	38	10	science	science	NOUN
abrj-208	38	11	from	from	ADP
abrj-208	38	12	experience	experience	NOUN
abrj-208	38	13	”	"	PUNCT
abrj-208	38	14	led	lead	VERB
abrj-208	38	15	by	by	ADP
abrj-208	38	16	dr	dr	PROPN
abrj-208	38	17	.	.	PROPN
abrj-208	38	18	lilia	lilia	PROPN
abrj-208	38	19	villacis	villacis	PROPN
abrj-208	38	20	.	.	PUNCT
abrj-208	39	1	the	the	DET
abrj-208	39	2	problem	problem	NOUN
abrj-208	39	3	lies	lie	VERB
abrj-208	39	4	in	in	ADP
abrj-208	39	5	the	the	DET
abrj-208	39	6	limited	limited	ADJ
abrj-208	39	7	use	use	NOUN
abrj-208	39	8	of	of	ADP
abrj-208	39	9	digital	digital	ADJ
abrj-208	39	10	marketing	marketing	NOUN
abrj-208	39	11	strategies	strategy	NOUN
abrj-208	39	12	by	by	ADP
abrj-208	39	13	local	local	ADJ
abrj-208	39	14	tourism	tourism	NOUN
abrj-208	39	15	businesses	business	NOUN
abrj-208	39	16	,	,	PUNCT
abrj-208	39	17	which	which	PRON
abrj-208	39	18	results	result	VERB
abrj-208	39	19	in	in	ADP
abrj-208	39	20	low	low	ADJ
abrj-208	39	21	visibility	visibility	NOUN
abrj-208	39	22	in	in	ADP
abrj-208	39	23	the	the	DET
abrj-208	39	24	global	global	ADJ
abrj-208	39	25	market	market	NOUN
abrj-208	39	26	and	and	CCONJ
abrj-208	39	27	underutilization	underutilization	NOUN
abrj-208	39	28	of	of	ADP
abrj-208	39	29	available	available	ADJ
abrj-208	39	30	tourism	tourism	NOUN
abrj-208	39	31	resources	resource	NOUN
abrj-208	39	32	.	.	PUNCT
abrj-208	40	1	despite	despite	SCONJ
abrj-208	40	2	the	the	DET
abrj-208	40	3	city	city	NOUN
abrj-208	40	4	's	's	PART
abrj-208	40	5	tourism	tourism	NOUN
abrj-208	40	6	potential	potential	NOUN
abrj-208	40	7	,	,	PUNCT
abrj-208	40	8	the	the	DET
abrj-208	40	9	lack	lack	NOUN
abrj-208	40	10	of	of	ADP
abrj-208	40	11	knowledge	knowledge	NOUN
abrj-208	40	12	and	and	CCONJ
abrj-208	40	13	application	application	NOUN
abrj-208	40	14	of	of	ADP
abrj-208	40	15	modern	modern	ADJ
abrj-208	40	16	promotional	promotional	ADJ
abrj-208	40	17	techniques	technique	NOUN
abrj-208	40	18	has	have	AUX
abrj-208	40	19	prevented	prevent	VERB
abrj-208	40	20	it	it	PRON
abrj-208	40	21	from	from	ADP
abrj-208	40	22	reaching	reach	VERB
abrj-208	40	23	optimal	optimal	ADJ
abrj-208	40	24	levels	level	NOUN
abrj-208	40	25	of	of	ADP
abrj-208	40	26	tourist	tourist	NOUN
abrj-208	40	27	influx	influx	NOUN
abrj-208	40	28	.	.	PUNCT
abrj-208	41	1	tourism	tourism	NOUN
abrj-208	41	2	is	be	AUX
abrj-208	41	3	a	a	DET
abrj-208	41	4	very	very	ADV
abrj-208	41	5	important	important	ADJ
abrj-208	41	6	and	and	CCONJ
abrj-208	41	7	dynamic	dynamic	ADJ
abrj-208	41	8	sector	sector	NOUN
abrj-208	41	9	for	for	ADP
abrj-208	41	10	the	the	DET
abrj-208	41	11	economy	economy	NOUN
abrj-208	41	12	of	of	ADP
abrj-208	41	13	the	the	DET
abrj-208	41	14	receiving	receive	VERB
abrj-208	41	15	countries	country	NOUN
abrj-208	41	16	.	.	PUNCT
abrj-208	42	1	this	this	DET
abrj-208	42	2	sector	sector	NOUN
abrj-208	42	3	is	be	AUX
abrj-208	42	4	made	make	VERB
abrj-208	42	5	up	up	ADP
abrj-208	42	6	of	of	ADP
abrj-208	42	7	several	several	ADJ
abrj-208	42	8	sectors	sector	NOUN
abrj-208	42	9	of	of	ADP
abrj-208	42	10	the	the	DET
abrj-208	42	11	economy	economy	NOUN
abrj-208	42	12	such	such	ADJ
abrj-208	42	13	as	as	ADP
abrj-208	42	14	hotels	hotel	NOUN
abrj-208	42	15	,	,	PUNCT
abrj-208	42	16	restaurants	restaurant	NOUN
abrj-208	42	17	,	,	PUNCT
abrj-208	42	18	transportation	transportation	NOUN
abrj-208	42	19	,	,	PUNCT
abrj-208	42	20	travel	travel	NOUN
abrj-208	42	21	agencies	agency	NOUN
abrj-208	42	22	,	,	PUNCT
abrj-208	42	23	recreation	recreation	NOUN
abrj-208	42	24	,	,	PUNCT
abrj-208	42	25	among	among	ADP
abrj-208	42	26	others	other	NOUN
abrj-208	42	27	,	,	PUNCT
abrj-208	42	28	which	which	PRON
abrj-208	42	29	is	be	AUX
abrj-208	42	30	why	why	SCONJ
abrj-208	42	31	it	it	PRON
abrj-208	42	32	has	have	AUX
abrj-208	42	33	been	be	AUX
abrj-208	42	34	considered	consider	VERB
abrj-208	42	35	one	one	NUM
abrj-208	42	36	of	of	ADP
abrj-208	42	37	the	the	DET
abrj-208	42	38	largest	large	ADJ
abrj-208	42	39	industries	industry	NOUN
abrj-208	42	40	in	in	ADP
abrj-208	42	41	the	the	DET
abrj-208	42	42	world	world	NOUN
abrj-208	42	43	(	(	PUNCT
abrj-208	42	44	lambogglia	lambogglia	PROPN
abrj-208	42	45	,	,	PUNCT
abrj-208	42	46	2014	2014	NUM
abrj-208	42	47	)	)	PUNCT
abrj-208	42	48	.	.	PUNCT
abrj-208	43	1	tourism	tourism	NOUN
abrj-208	43	2	has	have	VERB
abrj-208	43	3	the	the	DET
abrj-208	43	4	potential	potential	NOUN
abrj-208	43	5	to	to	PART
abrj-208	43	6	become	become	VERB
abrj-208	43	7	a	a	DET
abrj-208	43	8	key	key	ADJ
abrj-208	43	9	driver	driver	NOUN
abrj-208	43	10	of	of	ADP
abrj-208	43	11	economic	economic	ADJ
abrj-208	43	12	growth	growth	NOUN
abrj-208	43	13	in	in	ADP
abrj-208	43	14	cities	city	NOUN
abrj-208	43	15	.	.	PUNCT
abrj-208	44	1	through	through	ADP
abrj-208	44	2	proper	proper	ADJ
abrj-208	44	3	management	management	NOUN
abrj-208	44	4	,	,	PUNCT
abrj-208	44	5	it	it	PRON
abrj-208	44	6	can	can	AUX
abrj-208	44	7	strengthen	strengthen	VERB
abrj-208	44	8	its	its	PRON
abrj-208	44	9	position	position	NOUN
abrj-208	44	10	as	as	ADP
abrj-208	44	11	an	an	DET
abrj-208	44	12	attractive	attractive	ADJ
abrj-208	44	13	tourist	tourist	NOUN
abrj-208	44	14	destination	destination	NOUN
abrj-208	44	15	,	,	PUNCT
abrj-208	44	16	capitalizing	capitalize	VERB
abrj-208	44	17	on	on	ADP
abrj-208	44	18	its	its	PRON
abrj-208	44	19	cultural	cultural	ADJ
abrj-208	44	20	diversity	diversity	NOUN
abrj-208	44	21	,	,	PUNCT
abrj-208	44	22	natural	natural	ADJ
abrj-208	44	23	beauty	beauty	NOUN
abrj-208	44	24	and	and	CCONJ
abrj-208	44	25	historical	historical	ADJ
abrj-208	44	26	heritage	heritage	NOUN
abrj-208	44	27	to	to	PART
abrj-208	44	28	attract	attract	VERB
abrj-208	44	29	more	more	ADJ
abrj-208	44	30	tourists	tourist	NOUN
abrj-208	44	31	and	and	CCONJ
abrj-208	44	32	thus	thus	ADV
abrj-208	44	33	have	have	VERB
abrj-208	44	34	a	a	DET
abrj-208	44	35	more	more	ADV
abrj-208	44	36	dynamic	dynamic	ADJ
abrj-208	44	37	and	and	CCONJ
abrj-208	44	38	highly	highly	ADV
abrj-208	44	39	relevant	relevant	ADJ
abrj-208	44	40	economy	economy	NOUN
abrj-208	44	41	.	.	PUNCT
abrj-208	45	1	based	base	VERB
abrj-208	45	2	on	on	ADP
abrj-208	45	3	the	the	DET
abrj-208	45	4	theoretical	theoretical	ADJ
abrj-208	45	5	foundation	foundation	NOUN
abrj-208	45	6	,	,	PUNCT
abrj-208	45	7	the	the	DET
abrj-208	45	8	main	main	ADJ
abrj-208	45	9	objective	objective	NOUN
abrj-208	45	10	of	of	ADP
abrj-208	45	11	the	the	DET
abrj-208	45	12	research	research	NOUN
abrj-208	45	13	is	be	AUX
abrj-208	45	14	to	to	PART
abrj-208	45	15	analyse	analyse	VERB
abrj-208	45	16	the	the	DET
abrj-208	45	17	impact	impact	NOUN
abrj-208	45	18	of	of	ADP
abrj-208	45	19	digital	digital	ADJ
abrj-208	45	20	marketing	marketing	NOUN
abrj-208	45	21	for	for	ADP
abrj-208	45	22	the	the	DET
abrj-208	45	23	promotion	promotion	NOUN
abrj-208	45	24	and	and	CCONJ
abrj-208	45	25	development	development	NOUN
abrj-208	45	26	of	of	ADP
abrj-208	45	27	tourism	tourism	NOUN
abrj-208	45	28	in	in	ADP
abrj-208	45	29	bahía	bahía	PROPN
abrj-208	45	30	de	de	PROPN
abrj-208	45	31	caráquez	caráquez	PROPN
abrj-208	45	32	.	.	PUNCT
abrj-208	46	1	to	to	PART
abrj-208	46	2	do	do	VERB
abrj-208	46	3	this	this	PRON
abrj-208	46	4	,	,	PUNCT
abrj-208	46	5	it	it	PRON
abrj-208	46	6	is	be	AUX
abrj-208	46	7	necessary	necessary	ADJ
abrj-208	46	8	to	to	PART
abrj-208	46	9	know	know	VERB
abrj-208	46	10	the	the	DET
abrj-208	46	11	elements	element	NOUN
abrj-208	46	12	and	and	CCONJ
abrj-208	46	13	problems	problem	NOUN
abrj-208	46	14	that	that	PRON
abrj-208	46	15	lead	lead	VERB
abrj-208	46	16	to	to	ADP
abrj-208	46	17	promoting	promote	VERB
abrj-208	46	18	,	,	PUNCT
abrj-208	46	19	encouraging	encourage	VERB
abrj-208	46	20	and	and	CCONJ
abrj-208	46	21	activating	activate	VERB
abrj-208	46	22	tourism	tourism	NOUN
abrj-208	46	23	in	in	ADP
abrj-208	46	24	the	the	DET
abrj-208	46	25	area	area	NOUN
abrj-208	46	26	.	.	PUNCT
abrj-208	47	1	2	2	X
abrj-208	47	2	.	.	X
abrj-208	47	3	methodology	methodology	NOUN
abrj-208	47	4	the	the	DET
abrj-208	47	5	research	research	NOUN
abrj-208	47	6	was	be	AUX
abrj-208	47	7	quantitative	quantitative	ADJ
abrj-208	47	8	in	in	ADP
abrj-208	47	9	nature	nature	NOUN
abrj-208	47	10	and	and	CCONJ
abrj-208	47	11	,	,	PUNCT
abrj-208	47	12	from	from	ADP
abrj-208	47	13	its	its	PRON
abrj-208	47	14	context	context	NOUN
abrj-208	47	15	,	,	PUNCT
abrj-208	47	16	facilitated	facilitate	VERB
abrj-208	47	17	the	the	DET
abrj-208	47	18	analysis	analysis	NOUN
abrj-208	47	19	of	of	ADP
abrj-208	47	20	statistical	statistical	ADJ
abrj-208	47	21	figures	figure	NOUN
abrj-208	47	22	that	that	PRON
abrj-208	47	23	allowed	allow	VERB
abrj-208	47	24	the	the	DET
abrj-208	47	25	generation	generation	NOUN
abrj-208	47	26	of	of	ADP
abrj-208	47	27	criteria	criterion	NOUN
abrj-208	47	28	that	that	PRON
abrj-208	47	29	contribute	contribute	VERB
abrj-208	47	30	to	to	ADP
abrj-208	47	31	digital	digital	ADJ
abrj-208	47	32	marketing	marketing	NOUN
abrj-208	47	33	to	to	PART
abrj-208	47	34	promote	promote	VERB
abrj-208	47	35	the	the	DET
abrj-208	47	36	visibility	visibility	NOUN
abrj-208	47	37	of	of	ADP
abrj-208	47	38	the	the	DET
abrj-208	47	39	bahía	bahía	PROPN
abrj-208	47	40	de	de	PROPN
abrj-208	47	41	caráquez	caráquez	PROPN
abrj-208	47	42	destination	destination	PROPN
abrj-208	47	43	,	,	PUNCT
abrj-208	47	44	which	which	PRON
abrj-208	47	45	in	in	ADP
abrj-208	47	46	turn	turn	NOUN
abrj-208	47	47	provided	provide	VERB
abrj-208	47	48	a	a	DET
abrj-208	47	49	complete	complete	ADJ
abrj-208	47	50	vision	vision	NOUN
abrj-208	47	51	of	of	ADP
abrj-208	47	52	how	how	SCONJ
abrj-208	47	53	digital	digital	ADJ
abrj-208	47	54	marketing	marketing	NOUN
abrj-208	47	55	is	be	AUX
abrj-208	47	56	influencing	influence	VERB
abrj-208	47	57	the	the	DET
abrj-208	47	58	tourist	tourist	NOUN
abrj-208	47	59	development	development	NOUN
abrj-208	47	60	of	of	ADP
abrj-208	47	61	the	the	DET
abrj-208	47	62	city	city	NOUN
abrj-208	47	63	,	,	PUNCT
abrj-208	47	64	through	through	ADP
abrj-208	47	65	a	a	DET
abrj-208	47	66	documentary	documentary	ADJ
abrj-208	47	67	review	review	NOUN
abrj-208	47	68	,	,	PUNCT
abrj-208	47	69	based	base	VERB
abrj-208	47	70	on	on	ADP
abrj-208	47	71	bibliographical	bibliographical	ADJ
abrj-208	47	72	references	reference	NOUN
abrj-208	47	73	from	from	ADP
abrj-208	47	74	researchers	researcher	NOUN
abrj-208	47	75	and	and	CCONJ
abrj-208	47	76	thinkers	thinker	NOUN
abrj-208	47	77	on	on	ADP
abrj-208	47	78	the	the	DET
abrj-208	47	79	topics	topic	NOUN
abrj-208	47	80	of	of	ADP
abrj-208	47	81	digital	digital	ADJ
abrj-208	47	82	marketing	marketing	NOUN
abrj-208	47	83	in	in	ADP
abrj-208	47	84	the	the	DET
abrj-208	47	85	promotion	promotion	NOUN
abrj-208	47	86	of	of	ADP
abrj-208	47	87	tourism	tourism	NOUN
abrj-208	47	88	.	.	PUNCT
abrj-208	48	1	the	the	DET
abrj-208	48	2	method	method	NOUN
abrj-208	48	3	used	use	VERB
abrj-208	48	4	is	be	AUX
abrj-208	48	5	the	the	DET
abrj-208	48	6	descriptive	descriptive	ADJ
abrj-208	48	7	one	one	NOUN
abrj-208	48	8	that	that	PRON
abrj-208	48	9	will	will	AUX
abrj-208	48	10	help	help	VERB
abrj-208	48	11	to	to	PART
abrj-208	48	12	describe	describe	VERB
abrj-208	48	13	the	the	DET
abrj-208	48	14	phenomenon	phenomenon	NOUN
abrj-208	48	15	for	for	ADP
abrj-208	48	16	the	the	DET
abrj-208	48	17	strategic	strategic	ADJ
abrj-208	48	18	decisionmaking	decisionmaking	NOUN
abrj-208	48	19	of	of	ADP
abrj-208	48	20	the	the	DET
abrj-208	48	21	actions	action	NOUN
abrj-208	48	22	to	to	PART
abrj-208	48	23	be	be	AUX
abrj-208	48	24	taken	take	VERB
abrj-208	48	25	in	in	ADP
abrj-208	48	26	the	the	DET
abrj-208	48	27	tourist	tourist	NOUN
abrj-208	48	28	destination	destination	NOUN
abrj-208	48	29	.	.	PUNCT
abrj-208	49	1	the	the	DET
abrj-208	49	2	survey	survey	NOUN
abrj-208	49	3	technique	technique	NOUN
abrj-208	49	4	will	will	AUX
abrj-208	49	5	be	be	AUX
abrj-208	49	6	used	use	VERB
abrj-208	49	7	,	,	PUNCT
abrj-208	49	8	starting	start	VERB
abrj-208	49	9	from	from	ADP
abrj-208	49	10	the	the	DET
abrj-208	49	11	population	population	NOUN
abrj-208	49	12	of	of	ADP
abrj-208	49	13	bahía	bahía	PROPN
abrj-208	49	14	de	de	PROPN
abrj-208	49	15	caráquez	caráquez	PROPN
abrj-208	49	16	,	,	PUNCT
abrj-208	49	17	from	from	ADP
abrj-208	49	18	which	which	PRON
abrj-208	49	19	a	a	DET
abrj-208	49	20	sample	sample	NOUN
abrj-208	49	21	of	of	ADP
abrj-208	49	22	80	80	NUM
abrj-208	49	23	people	people	NOUN
abrj-208	49	24	was	be	AUX
abrj-208	49	25	extracted	extract	VERB
abrj-208	49	26	,	,	PUNCT
abrj-208	49	27	in	in	ADP
abrj-208	49	28	a	a	DET
abrj-208	49	29	simple	simple	ADJ
abrj-208	49	30	non	non	ADJ
abrj-208	49	31	-	-	ADJ
abrj-208	49	32	probabilistic	probabilistic	ADJ
abrj-208	49	33	random	random	ADJ
abrj-208	49	34	manner	manner	NOUN
abrj-208	49	35	to	to	PART
abrj-208	49	36	know	know	VERB
abrj-208	49	37	the	the	DET
abrj-208	49	38	existing	exist	VERB
abrj-208	49	39	reality	reality	NOUN
abrj-208	49	40	.	.	PUNCT
abrj-208	50	1	using	use	VERB
abrj-208	50	2	spss	spss	PROPN
abrj-208	50	3	v.	v.	ADP
abrj-208	50	4	25	25	NUM
abrj-208	50	5	,	,	PUNCT
abrj-208	50	6	the	the	DET
abrj-208	50	7	survey	survey	NOUN
abrj-208	50	8	will	will	AUX
abrj-208	50	9	be	be	AUX
abrj-208	50	10	processed	process	VERB
abrj-208	50	11	,	,	PUNCT
abrj-208	50	12	the	the	DET
abrj-208	50	13	instrument	instrument	NOUN
abrj-208	50	14	will	will	AUX
abrj-208	50	15	be	be	AUX
abrj-208	50	16	validated	validate	VERB
abrj-208	50	17	,	,	PUNCT
abrj-208	50	18	and	and	CCONJ
abrj-208	50	19	correlation	correlation	NOUN
abrj-208	50	20	studies	study	NOUN
abrj-208	50	21	will	will	AUX
abrj-208	50	22	be	be	AUX
abrj-208	50	23	conducted	conduct	VERB
abrj-208	50	24	to	to	PART
abrj-208	50	25	facilitate	facilitate	VERB
abrj-208	50	26	a	a	DET
abrj-208	50	27	better	well	ADJ
abrj-208	50	28	interpretation	interpretation	NOUN
abrj-208	50	29	of	of	ADP
abrj-208	50	30	the	the	DET
abrj-208	50	31	results	result	NOUN
abrj-208	50	32	and	and	CCONJ
abrj-208	50	33	,	,	PUNCT
abrj-208	50	34	in	in	ADP
abrj-208	50	35	this	this	DET
abrj-208	50	36	way	way	NOUN
abrj-208	50	37	,	,	PUNCT
abrj-208	50	38	a	a	DET
abrj-208	50	39	better	well	ADJ
abrj-208	50	40	description	description	NOUN
abrj-208	50	41	of	of	ADP
abrj-208	50	42	them	they	PRON
abrj-208	50	43	that	that	PRON
abrj-208	50	44	will	will	AUX
abrj-208	50	45	facilitate	facilitate	VERB
abrj-208	50	46	decision	decision	NOUN
abrj-208	50	47	-	-	PUNCT
abrj-208	50	48	making	making	NOUN
abrj-208	50	49	at	at	ADP
abrj-208	50	50	the	the	DET
abrj-208	50	51	tourist	tourist	NOUN
abrj-208	50	52	destination	destination	NOUN
abrj-208	50	53	level	level	NOUN
abrj-208	50	54	.	.	PUNCT
abrj-208	51	1	3	3	X
abrj-208	51	2	.	.	NOUN
abrj-208	51	3	results	result	VERB
abrj-208	51	4	a	a	DET
abrj-208	51	5	survey	survey	NOUN
abrj-208	51	6	was	be	AUX
abrj-208	51	7	conducted	conduct	VERB
abrj-208	51	8	among	among	ADP
abrj-208	51	9	visitors	visitor	NOUN
abrj-208	51	10	and	and	CCONJ
abrj-208	51	11	residents	resident	NOUN
abrj-208	51	12	of	of	ADP
abrj-208	51	13	bahía	bahía	PROPN
abrj-208	51	14	de	de	PROPN
abrj-208	51	15	caráquez	caráquez	PROPN
abrj-208	51	16	to	to	PART
abrj-208	51	17	identify	identify	VERB
abrj-208	51	18	their	their	PRON
abrj-208	51	19	perception	perception	NOUN
abrj-208	51	20	of	of	ADP
abrj-208	51	21	the	the	DET
abrj-208	51	22	use	use	NOUN
abrj-208	51	23	of	of	ADP
abrj-208	51	24	digital	digital	ADJ
abrj-208	51	25	marketing	marketing	NOUN
abrj-208	51	26	when	when	SCONJ
abrj-208	51	27	promoting	promote	VERB
abrj-208	51	28	bahía	bahía	NOUN
abrj-208	51	29	as	as	ADP
abrj-208	51	30	a	a	DET
abrj-208	51	31	tourist	tourist	NOUN
abrj-208	51	32	destination	destination	NOUN
abrj-208	51	33	,	,	PUNCT
abrj-208	51	34	with	with	ADP
abrj-208	51	35	the	the	DET
abrj-208	51	36	following	follow	VERB
abrj-208	51	37	results	result	NOUN
abrj-208	51	38	:	:	PUNCT
abrj-208	51	39	table	table	NOUN
abrj-208	51	40	1	1	NUM
abrj-208	51	41	.	.	PUNCT
abrj-208	51	42	reliability	reliability	NOUN
abrj-208	51	43	statistics	statistic	NOUN
abrj-208	51	44	.	.	PUNCT
abrj-208	52	1	cronbach	cronbach	PROPN
abrj-208	52	2	's	's	PART
abrj-208	52	3	alpha	alpha	NOUN
abrj-208	52	4	n	n	NOUN
abrj-208	52	5	of	of	ADP
abrj-208	52	6	elements	element	NOUN
abrj-208	52	7	0.987	0.987	NUM
abrj-208	52	8	7	7	NUM
abrj-208	52	9	when	when	SCONJ
abrj-208	52	10	examining	examine	VERB
abrj-208	52	11	the	the	DET
abrj-208	52	12	reliability	reliability	NOUN
abrj-208	52	13	of	of	ADP
abrj-208	52	14	the	the	DET
abrj-208	52	15	instrument	instrument	NOUN
abrj-208	52	16	using	use	VERB
abrj-208	52	17	cronbach	cronbach	NOUN
abrj-208	52	18	's	's	PART
abrj-208	52	19	alpha	alpha	NOUN
abrj-208	52	20	,	,	PUNCT
abrj-208	52	21	it	it	PRON
abrj-208	52	22	was	be	AUX
abrj-208	52	23	found	find	VERB
abrj-208	52	24	that	that	SCONJ
abrj-208	52	25	the	the	DET
abrj-208	52	26	survey	survey	NOUN
abrj-208	52	27	in	in	ADP
abrj-208	52	28	question	question	NOUN
abrj-208	52	29	was	be	AUX
abrj-208	52	30	reliable	reliable	ADJ
abrj-208	52	31	,	,	PUNCT
abrj-208	52	32	yielding	yield	VERB
abrj-208	52	33	a	a	DET
abrj-208	52	34	reliability	reliability	NOUN
abrj-208	52	35	result	result	NOUN
abrj-208	52	36	of	of	ADP
abrj-208	52	37	0.98	0.98	NUM
abrj-208	52	38	.	.	PUNCT
abrj-208	53	1	the	the	DET
abrj-208	53	2	cronbach	cronbach	NOUN
abrj-208	53	3	's	's	PART
abrj-208	53	4	alpha	alpha	ADJ
abrj-208	53	5	coefficient	coefficient	NOUN
abrj-208	53	6	ranges	range	VERB
abrj-208	53	7	between	between	ADP
abrj-208	53	8	0	0	NUM
abrj-208	53	9	and	and	CCONJ
abrj-208	53	10	1	1	NUM
abrj-208	53	11	.	.	X
abrj-208	54	1	a	a	DET
abrj-208	54	2	value	value	NOUN
abrj-208	54	3	closer	close	ADV
abrj-208	54	4	to	to	ADP
abrj-208	54	5	1	1	NUM
abrj-208	54	6	indicates	indicate	VERB
abrj-208	54	7	greater	great	ADJ
abrj-208	54	8	reliability	reliability	NOUN
abrj-208	54	9	,	,	PUNCT
abrj-208	54	10	while	while	SCONJ
abrj-208	54	11	a	a	DET
abrj-208	54	12	value	value	NOUN
abrj-208	54	13	close	close	ADV
abrj-208	54	14	to	to	ADP
abrj-208	54	15	0	0	NUM
abrj-208	54	16	indicates	indicate	VERB
abrj-208	54	17	low	low	ADJ
abrj-208	54	18	consistency	consistency	NOUN
abrj-208	54	19	or	or	CCONJ
abrj-208	54	20	correlation	correlation	NOUN
abrj-208	54	21	between	between	ADP
abrj-208	54	22	the	the	DET
abrj-208	54	23	elements	element	NOUN
abrj-208	54	24	,	,	PUNCT
abrj-208	54	25	suggesting	suggest	VERB
abrj-208	54	26	that	that	SCONJ
abrj-208	54	27	they	they	PRON
abrj-208	54	28	are	be	AUX
abrj-208	54	29	independent	independent	ADJ
abrj-208	54	30	of	of	ADP
abrj-208	54	31	each	each	DET
abrj-208	54	32	other	other	ADJ
abrj-208	54	33	.	.	PUNCT
abrj-208	55	1	researchers	researcher	NOUN
abrj-208	55	2	usually	usually	ADV
abrj-208	55	3	consider	consider	VERB
abrj-208	55	4	0.7	0.7	NUM
abrj-208	55	5	as	as	ADP
abrj-208	55	6	a	a	DET
abrj-208	55	7	asian	asian	ADJ
abrj-208	55	8	business	business	NOUN
abrj-208	55	9	research	research	NOUN
abrj-208	55	10	journal	journal	NOUN
abrj-208	55	11	,	,	PUNCT
abrj-208	55	12	2024	2024	NUM
abrj-208	55	13	,	,	PUNCT
abrj-208	55	14	9	9	NUM
abrj-208	55	15	:	:	SYM
abrj-208	55	16	105	105	NUM
abrj-208	55	17	-	-	SYM
abrj-208	55	18	110	110	NUM
abrj-208	55	19	107	107	NUM
abrj-208	55	20	©	©	ADP
abrj-208	55	21	2024	2024	NUM
abrj-208	55	22	by	by	ADP
abrj-208	55	23	the	the	DET
abrj-208	55	24	authors	author	NOUN
abrj-208	55	25	;	;	PUNCT
abrj-208	55	26	licensee	licensee	NOUN
abrj-208	55	27	eastern	eastern	ADJ
abrj-208	55	28	centre	centre	NOUN
abrj-208	55	29	of	of	ADP
abrj-208	55	30	science	science	NOUN
abrj-208	55	31	and	and	CCONJ
abrj-208	55	32	education	education	NOUN
abrj-208	55	33	,	,	PUNCT
abrj-208	55	34	usa	usa	PROPN
abrj-208	55	35	minimum	minimum	NOUN
abrj-208	55	36	acceptable	acceptable	ADJ
abrj-208	55	37	threshold	threshold	NOUN
abrj-208	55	38	to	to	PART
abrj-208	55	39	determine	determine	VERB
abrj-208	55	40	good	good	ADJ
abrj-208	55	41	internal	internal	ADJ
abrj-208	55	42	consistency	consistency	NOUN
abrj-208	55	43	in	in	ADP
abrj-208	55	44	measurements	measurement	NOUN
abrj-208	55	45	(	(	PUNCT
abrj-208	55	46	pérez	pérez	NOUN
abrj-208	55	47	,	,	PUNCT
abrj-208	55	48	2022	2022	NUM
abrj-208	55	49	)	)	PUNCT
abrj-208	55	50	.	.	PUNCT
abrj-208	56	1	according	accord	VERB
abrj-208	56	2	to	to	ADP
abrj-208	56	3	the	the	DET
abrj-208	56	4	related	relate	VERB
abrj-208	56	5	question	question	NOUN
abrj-208	56	6	whether	whether	SCONJ
abrj-208	56	7	tourism	tourism	NOUN
abrj-208	56	8	activity	activity	NOUN
abrj-208	56	9	has	have	AUX
abrj-208	56	10	generated	generate	VERB
abrj-208	56	11	employment	employment	NOUN
abrj-208	56	12	opportunities	opportunity	NOUN
abrj-208	56	13	in	in	ADP
abrj-208	56	14	the	the	DET
abrj-208	56	15	bahía	bahía	PROPN
abrj-208	56	16	de	de	PROPN
abrj-208	56	17	caráquez	caráquez	PROPN
abrj-208	56	18	destination	destination	PROPN
abrj-208	56	19	,	,	PUNCT
abrj-208	56	20	the	the	DET
abrj-208	56	21	results	result	NOUN
abrj-208	56	22	are	be	AUX
abrj-208	56	23	presented	present	VERB
abrj-208	56	24	in	in	ADP
abrj-208	56	25	table	table	NOUN
abrj-208	56	26	2	2	NUM
abrj-208	56	27	.	.	PUNCT
abrj-208	56	28	table	table	NOUN
abrj-208	56	29	2	2	NUM
abrj-208	56	30	.	.	X
abrj-208	56	31	tourism	tourism	NOUN
abrj-208	56	32	has	have	AUX
abrj-208	56	33	generated	generate	VERB
abrj-208	56	34	employment	employment	NOUN
abrj-208	56	35	opportunities	opportunity	NOUN
abrj-208	56	36	in	in	ADP
abrj-208	56	37	bahía	bahía	PROPN
abrj-208	56	38	de	de	PROPN
abrj-208	56	39	caráquez	caráquez	PROPN
abrj-208	56	40	.	.	PUNCT
abrj-208	57	1	f	f	X
abrj-208	58	1	%	%	INTJ
abrj-208	59	1	%	%	INTJ
abrj-208	59	2	v	v	ADP
abrj-208	59	3	%	%	NOUN
abrj-208	59	4	to	to	PART
abrj-208	59	5	valid	valid	ADJ
abrj-208	59	6	totally	totally	ADV
abrj-208	59	7	disagree	disagree	VERB
abrj-208	59	8	7	7	NUM
abrj-208	59	9	8.8	8.8	NUM
abrj-208	59	10	8.8	8.8	NUM
abrj-208	59	11	8.8	8.8	NUM
abrj-208	59	12	disagree	disagree	VERB
abrj-208	59	13	18	18	NUM
abrj-208	59	14	22.5	22.5	NUM
abrj-208	59	15	22.5	22.5	NUM
abrj-208	59	16	31.3	31.3	NUM
abrj-208	59	17	neither	neither	CCONJ
abrj-208	59	18	agree	agree	VERB
abrj-208	59	19	nor	nor	CCONJ
abrj-208	59	20	disagree	disagree	VERB
abrj-208	59	21	15	15	NUM
abrj-208	59	22	18.8	18.8	NUM
abrj-208	59	23	18.8	18.8	NUM
abrj-208	59	24	50.0	50.0	NUM
abrj-208	59	25	ok	ok	INTJ
abrj-208	59	26	23	23	NUM
abrj-208	59	27	28.7	28.7	NUM
abrj-208	59	28	28.7	28.7	NUM
abrj-208	59	29	78.8	78.8	NUM
abrj-208	59	30	totally	totally	ADV
abrj-208	59	31	agree	agree	VERB
abrj-208	59	32	17	17	NUM
abrj-208	59	33	21.3	21.3	NUM
abrj-208	59	34	21.3	21.3	NUM
abrj-208	59	35	100.0	100.0	NUM
abrj-208	59	36	total	total	NOUN
abrj-208	59	37	80	80	NUM
abrj-208	59	38	100.0	100.0	NUM
abrj-208	59	39	100.0	100.0	NUM
abrj-208	59	40	as	as	SCONJ
abrj-208	59	41	shown	show	VERB
abrj-208	59	42	in	in	ADP
abrj-208	59	43	table	table	NOUN
abrj-208	59	44	23	23	NUM
abrj-208	59	45	people	people	NOUN
abrj-208	59	46	,	,	PUNCT
abrj-208	59	47	equivalent	equivalent	ADJ
abrj-208	59	48	to	to	ADP
abrj-208	59	49	28.7	28.7	NUM
abrj-208	59	50	%	%	NOUN
abrj-208	59	51	,	,	PUNCT
abrj-208	59	52	stated	state	VERB
abrj-208	59	53	that	that	SCONJ
abrj-208	59	54	they	they	PRON
abrj-208	59	55	fully	fully	ADV
abrj-208	59	56	agree	agree	VERB
abrj-208	59	57	that	that	SCONJ
abrj-208	59	58	tourism	tourism	NOUN
abrj-208	59	59	has	have	AUX
abrj-208	59	60	generated	generate	VERB
abrj-208	59	61	more	more	ADJ
abrj-208	59	62	employment	employment	NOUN
abrj-208	59	63	opportunities	opportunity	NOUN
abrj-208	59	64	in	in	ADP
abrj-208	59	65	bahía	bahía	PROPN
abrj-208	59	66	de	de	PROPN
abrj-208	59	67	caráquez	caráquez	PROPN
abrj-208	59	68	and	and	CCONJ
abrj-208	59	69	17	17	NUM
abrj-208	59	70	people	people	NOUN
abrj-208	59	71	,	,	PUNCT
abrj-208	59	72	equivalent	equivalent	ADJ
abrj-208	59	73	to	to	ADP
abrj-208	59	74	21.3	21.3	NUM
abrj-208	59	75	%	%	NOUN
abrj-208	59	76	,	,	PUNCT
abrj-208	59	77	agreed	agree	VERB
abrj-208	59	78	,	,	PUNCT
abrj-208	59	79	15	15	NUM
abrj-208	59	80	people	people	NOUN
abrj-208	59	81	,	,	PUNCT
abrj-208	59	82	equivalent	equivalent	ADJ
abrj-208	59	83	to	to	ADP
abrj-208	59	84	18.8	18.8	NUM
abrj-208	59	85	%	%	NOUN
abrj-208	59	86	,	,	PUNCT
abrj-208	59	87	neither	neither	CCONJ
abrj-208	59	88	agreed	agree	VERB
abrj-208	59	89	nor	nor	CCONJ
abrj-208	59	90	disagreed	disagree	VERB
abrj-208	59	91	,	,	PUNCT
abrj-208	59	92	on	on	ADP
abrj-208	59	93	the	the	DET
abrj-208	59	94	other	other	ADJ
abrj-208	59	95	hand	hand	NOUN
abrj-208	59	96	,	,	PUNCT
abrj-208	59	97	18	18	NUM
abrj-208	59	98	of	of	ADP
abrj-208	59	99	them	they	PRON
abrj-208	59	100	,	,	PUNCT
abrj-208	59	101	equivalent	equivalent	ADJ
abrj-208	59	102	to	to	ADP
abrj-208	59	103	22.5	22.5	NUM
abrj-208	59	104	%	%	NOUN
abrj-208	59	105	,	,	PUNCT
abrj-208	59	106	indicated	indicate	VERB
abrj-208	59	107	that	that	SCONJ
abrj-208	59	108	they	they	PRON
abrj-208	59	109	disagree	disagree	VERB
abrj-208	59	110	with	with	ADP
abrj-208	59	111	the	the	DET
abrj-208	59	112	statement	statement	NOUN
abrj-208	59	113	that	that	SCONJ
abrj-208	59	114	tourism	tourism	NOUN
abrj-208	59	115	has	have	AUX
abrj-208	59	116	generated	generate	VERB
abrj-208	59	117	more	more	ADJ
abrj-208	59	118	employment	employment	NOUN
abrj-208	59	119	opportunities	opportunity	NOUN
abrj-208	59	120	,	,	PUNCT
abrj-208	59	121	while	while	SCONJ
abrj-208	59	122	7	7	NUM
abrj-208	59	123	people	people	NOUN
abrj-208	59	124	,	,	PUNCT
abrj-208	59	125	equivalent	equivalent	ADJ
abrj-208	59	126	to	to	ADP
abrj-208	59	127	8.8	8.8	NUM
abrj-208	59	128	%	%	NOUN
abrj-208	59	129	,	,	PUNCT
abrj-208	59	130	were	be	AUX
abrj-208	59	131	able	able	ADJ
abrj-208	59	132	to	to	PART
abrj-208	59	133	state	state	VERB
abrj-208	59	134	that	that	SCONJ
abrj-208	59	135	they	they	PRON
abrj-208	59	136	fully	fully	ADV
abrj-208	59	137	disagree	disagree	VERB
abrj-208	59	138	with	with	ADP
abrj-208	59	139	this	this	DET
abrj-208	59	140	statement	statement	NOUN
abrj-208	59	141	.	.	PUNCT
abrj-208	60	1	the	the	DET
abrj-208	60	2	results	result	NOUN
abrj-208	60	3	showed	show	VERB
abrj-208	60	4	that	that	SCONJ
abrj-208	60	5	tourism	tourism	NOUN
abrj-208	60	6	has	have	AUX
abrj-208	60	7	generated	generate	VERB
abrj-208	60	8	employment	employment	NOUN
abrj-208	60	9	in	in	ADP
abrj-208	60	10	bahía	bahía	PROPN
abrj-208	60	11	de	de	PROPN
abrj-208	60	12	caráquez	caráquez	PROPN
abrj-208	60	13	,	,	PUNCT
abrj-208	60	14	according	accord	VERB
abrj-208	60	15	to	to	ADP
abrj-208	60	16	the	the	DET
abrj-208	60	17	perception	perception	NOUN
abrj-208	60	18	of	of	ADP
abrj-208	60	19	the	the	DET
abrj-208	60	20	majority	majority	NOUN
abrj-208	60	21	of	of	ADP
abrj-208	60	22	those	those	PRON
abrj-208	60	23	surveyed	survey	VERB
abrj-208	60	24	,	,	PUNCT
abrj-208	60	25	however	however	ADV
abrj-208	60	26	,	,	PUNCT
abrj-208	60	27	there	there	PRON
abrj-208	60	28	is	be	VERB
abrj-208	60	29	a	a	DET
abrj-208	60	30	significant	significant	ADJ
abrj-208	60	31	proportion	proportion	NOUN
abrj-208	60	32	of	of	ADP
abrj-208	60	33	people	people	NOUN
abrj-208	60	34	who	who	PRON
abrj-208	60	35	do	do	AUX
abrj-208	60	36	not	not	PART
abrj-208	60	37	share	share	VERB
abrj-208	60	38	this	this	DET
abrj-208	60	39	perception	perception	NOUN
abrj-208	60	40	or	or	CCONJ
abrj-208	60	41	who	who	PRON
abrj-208	60	42	believe	believe	VERB
abrj-208	60	43	that	that	SCONJ
abrj-208	60	44	the	the	DET
abrj-208	60	45	benefits	benefit	NOUN
abrj-208	60	46	have	have	AUX
abrj-208	60	47	not	not	PART
abrj-208	60	48	reached	reach	VERB
abrj-208	60	49	everyone	everyone	PRON
abrj-208	60	50	,	,	PUNCT
abrj-208	60	51	this	this	PRON
abrj-208	60	52	raises	raise	VERB
abrj-208	60	53	the	the	DET
abrj-208	60	54	need	need	NOUN
abrj-208	60	55	for	for	ADP
abrj-208	60	56	a	a	DET
abrj-208	60	57	more	more	ADV
abrj-208	60	58	equitable	equitable	ADJ
abrj-208	60	59	approach	approach	NOUN
abrj-208	60	60	in	in	ADP
abrj-208	60	61	tourism	tourism	NOUN
abrj-208	60	62	planning	planning	NOUN
abrj-208	60	63	,	,	PUNCT
abrj-208	60	64	ensuring	ensure	VERB
abrj-208	60	65	that	that	SCONJ
abrj-208	60	66	the	the	DET
abrj-208	60	67	growth	growth	NOUN
abrj-208	60	68	of	of	ADP
abrj-208	60	69	the	the	DET
abrj-208	60	70	sector	sector	NOUN
abrj-208	60	71	benefits	benefit	VERB
abrj-208	60	72	a	a	DET
abrj-208	60	73	greater	great	ADJ
abrj-208	60	74	part	part	NOUN
abrj-208	60	75	of	of	ADP
abrj-208	60	76	the	the	DET
abrj-208	60	77	local	local	ADJ
abrj-208	60	78	population	population	NOUN
abrj-208	60	79	.	.	PUNCT
abrj-208	61	1	according	accord	VERB
abrj-208	61	2	to	to	ADP
abrj-208	61	3	the	the	DET
abrj-208	61	4	question	question	NOUN
abrj-208	61	5	described	describe	VERB
abrj-208	61	6	,	,	PUNCT
abrj-208	61	7	whether	whether	SCONJ
abrj-208	61	8	tourism	tourism	NOUN
abrj-208	61	9	activity	activity	NOUN
abrj-208	61	10	has	have	AUX
abrj-208	61	11	encouraged	encourage	VERB
abrj-208	61	12	the	the	DET
abrj-208	61	13	creation	creation	NOUN
abrj-208	61	14	of	of	ADP
abrj-208	61	15	new	new	ADJ
abrj-208	61	16	businesses	business	NOUN
abrj-208	61	17	in	in	ADP
abrj-208	61	18	the	the	DET
abrj-208	61	19	area	area	NOUN
abrj-208	61	20	,	,	PUNCT
abrj-208	61	21	the	the	DET
abrj-208	61	22	results	result	NOUN
abrj-208	61	23	are	be	AUX
abrj-208	61	24	presented	present	VERB
abrj-208	61	25	in	in	ADP
abrj-208	61	26	table	table	NOUN
abrj-208	61	27	3	3	NUM
abrj-208	61	28	.	.	PUNCT
abrj-208	61	29	table	table	NOUN
abrj-208	61	30	3	3	NUM
abrj-208	61	31	.	.	PUNCT
abrj-208	61	32	tourism	tourism	NOUN
abrj-208	61	33	has	have	AUX
abrj-208	61	34	encouraged	encourage	VERB
abrj-208	61	35	the	the	DET
abrj-208	61	36	creation	creation	NOUN
abrj-208	61	37	of	of	ADP
abrj-208	61	38	new	new	ADJ
abrj-208	61	39	businesses	business	NOUN
abrj-208	61	40	in	in	ADP
abrj-208	61	41	the	the	DET
abrj-208	61	42	area	area	NOUN
abrj-208	61	43	.	.	PUNCT
abrj-208	62	1	f	f	PRON
abrj-208	63	1	%	%	INTJ
abrj-208	64	1	%	%	INTJ
abrj-208	64	2	v	v	ADP
abrj-208	64	3	%	%	NOUN
abrj-208	64	4	to	to	PART
abrj-208	64	5	valid	valid	ADJ
abrj-208	64	6	totally	totally	ADV
abrj-208	64	7	disagree	disagree	VERB
abrj-208	64	8	5	5	NUM
abrj-208	64	9	6.3	6.3	NUM
abrj-208	64	10	6.3	6.3	NUM
abrj-208	64	11	6.3	6.3	NUM
abrj-208	64	12	disagree	disagree	VERB
abrj-208	64	13	20	20	NUM
abrj-208	64	14	25.0	25.0	NUM
abrj-208	64	15	25.0	25.0	NUM
abrj-208	64	16	31.3	31.3	NUM
abrj-208	64	17	neither	neither	CCONJ
abrj-208	64	18	agree	agree	VERB
abrj-208	64	19	nor	nor	CCONJ
abrj-208	64	20	disagree	disagree	VERB
abrj-208	64	21	16	16	NUM
abrj-208	64	22	20.0	20.0	NUM
abrj-208	64	23	20.0	20.0	NUM
abrj-208	64	24	51.2	51.2	NUM
abrj-208	64	25	ok	ok	INTJ
abrj-208	64	26	25	25	NUM
abrj-208	64	27	31.3	31.3	NUM
abrj-208	64	28	31.3	31.3	NUM
abrj-208	64	29	82.5	82.5	NUM
abrj-208	64	30	totally	totally	ADV
abrj-208	64	31	agree	agree	VERB
abrj-208	64	32	14	14	NUM
abrj-208	64	33	17.5	17.5	NUM
abrj-208	64	34	17.5	17.5	NUM
abrj-208	64	35	100.0	100.0	NUM
abrj-208	64	36	total	total	NOUN
abrj-208	64	37	80	80	NUM
abrj-208	64	38	100.0	100.0	NUM
abrj-208	64	39	100.0	100.0	NUM
abrj-208	64	40	as	as	SCONJ
abrj-208	64	41	established	establish	VERB
abrj-208	64	42	in	in	ADP
abrj-208	64	43	the	the	DET
abrj-208	64	44	table	table	NOUN
abrj-208	64	45	,	,	PUNCT
abrj-208	64	46	25	25	NUM
abrj-208	64	47	people	people	NOUN
abrj-208	64	48	,	,	PUNCT
abrj-208	64	49	equivalent	equivalent	ADJ
abrj-208	64	50	to	to	ADP
abrj-208	64	51	31.3	31.3	NUM
abrj-208	64	52	%	%	NOUN
abrj-208	64	53	,	,	PUNCT
abrj-208	64	54	state	state	NOUN
abrj-208	64	55	that	that	SCONJ
abrj-208	64	56	they	they	PRON
abrj-208	64	57	agree	agree	VERB
abrj-208	64	58	that	that	SCONJ
abrj-208	64	59	tourism	tourism	NOUN
abrj-208	64	60	has	have	AUX
abrj-208	64	61	encouraged	encourage	VERB
abrj-208	64	62	the	the	DET
abrj-208	64	63	creation	creation	NOUN
abrj-208	64	64	of	of	ADP
abrj-208	64	65	new	new	ADJ
abrj-208	64	66	businesses	business	NOUN
abrj-208	64	67	in	in	ADP
abrj-208	64	68	the	the	DET
abrj-208	64	69	area	area	NOUN
abrj-208	64	70	,	,	PUNCT
abrj-208	64	71	25	25	NUM
abrj-208	64	72	%	%	NOUN
abrj-208	64	73	,	,	PUNCT
abrj-208	64	74	equivalent	equivalent	ADJ
abrj-208	64	75	to	to	ADP
abrj-208	64	76	20	20	NUM
abrj-208	64	77	people	people	NOUN
abrj-208	64	78	surveyed	survey	VERB
abrj-208	64	79	,	,	PUNCT
abrj-208	64	80	disagree	disagree	VERB
abrj-208	64	81	that	that	SCONJ
abrj-208	64	82	tourism	tourism	NOUN
abrj-208	64	83	has	have	AUX
abrj-208	64	84	encouraged	encourage	VERB
abrj-208	64	85	the	the	DET
abrj-208	64	86	creation	creation	NOUN
abrj-208	64	87	of	of	ADP
abrj-208	64	88	new	new	ADJ
abrj-208	64	89	businesses	business	NOUN
abrj-208	64	90	in	in	ADP
abrj-208	64	91	the	the	DET
abrj-208	64	92	area	area	NOUN
abrj-208	64	93	,	,	PUNCT
abrj-208	64	94	16	16	NUM
abrj-208	64	95	of	of	ADP
abrj-208	64	96	them	they	PRON
abrj-208	64	97	,	,	PUNCT
abrj-208	64	98	equivalent	equivalent	ADJ
abrj-208	64	99	to	to	ADP
abrj-208	64	100	20	20	NUM
abrj-208	64	101	%	%	NOUN
abrj-208	64	102	,	,	PUNCT
abrj-208	64	103	indicate	indicate	VERB
abrj-208	64	104	that	that	SCONJ
abrj-208	64	105	they	they	PRON
abrj-208	64	106	are	be	AUX
abrj-208	64	107	at	at	ADP
abrj-208	64	108	a	a	DET
abrj-208	64	109	neutral	neutral	ADJ
abrj-208	64	110	point	point	NOUN
abrj-208	64	111	,	,	PUNCT
abrj-208	64	112	meaning	mean	VERB
abrj-208	64	113	that	that	SCONJ
abrj-208	64	114	they	they	PRON
abrj-208	64	115	neither	neither	CCONJ
abrj-208	64	116	agree	agree	VERB
abrj-208	64	117	nor	nor	CCONJ
abrj-208	64	118	disagree	disagree	VERB
abrj-208	64	119	with	with	ADP
abrj-208	64	120	the	the	DET
abrj-208	64	121	question	question	NOUN
abrj-208	64	122	,	,	PUNCT
abrj-208	64	123	on	on	ADP
abrj-208	64	124	the	the	DET
abrj-208	64	125	other	other	ADJ
abrj-208	64	126	hand	hand	NOUN
abrj-208	64	127	,	,	PUNCT
abrj-208	64	128	14	14	NUM
abrj-208	64	129	people	people	NOUN
abrj-208	64	130	,	,	PUNCT
abrj-208	64	131	corresponding	correspond	VERB
abrj-208	64	132	to	to	ADP
abrj-208	64	133	17.5	17.5	NUM
abrj-208	64	134	%	%	NOUN
abrj-208	64	135	,	,	PUNCT
abrj-208	64	136	totally	totally	ADV
abrj-208	64	137	agree	agree	VERB
abrj-208	64	138	with	with	ADP
abrj-208	64	139	this	this	DET
abrj-208	64	140	statement	statement	NOUN
abrj-208	64	141	,	,	PUNCT
abrj-208	64	142	5	5	NUM
abrj-208	64	143	people	people	NOUN
abrj-208	64	144	,	,	PUNCT
abrj-208	64	145	equivalent	equivalent	ADJ
abrj-208	64	146	to	to	ADP
abrj-208	64	147	6.3	6.3	NUM
abrj-208	64	148	%	%	NOUN
abrj-208	64	149	were	be	AUX
abrj-208	64	150	able	able	ADJ
abrj-208	64	151	to	to	PART
abrj-208	64	152	state	state	VERB
abrj-208	64	153	that	that	SCONJ
abrj-208	64	154	they	they	PRON
abrj-208	64	155	totally	totally	ADV
abrj-208	64	156	disagree	disagree	VERB
abrj-208	64	157	that	that	SCONJ
abrj-208	64	158	tourism	tourism	NOUN
abrj-208	64	159	has	have	AUX
abrj-208	64	160	encouraged	encourage	VERB
abrj-208	64	161	the	the	DET
abrj-208	64	162	creation	creation	NOUN
abrj-208	64	163	of	of	ADP
abrj-208	64	164	new	new	ADJ
abrj-208	64	165	businesses	business	NOUN
abrj-208	64	166	in	in	ADP
abrj-208	64	167	the	the	DET
abrj-208	64	168	area	area	NOUN
abrj-208	64	169	.	.	PUNCT
abrj-208	65	1	in	in	ADP
abrj-208	65	2	light	light	NOUN
abrj-208	65	3	of	of	ADP
abrj-208	65	4	the	the	DET
abrj-208	65	5	evidence	evidence	NOUN
abrj-208	65	6	,	,	PUNCT
abrj-208	65	7	tourism	tourism	NOUN
abrj-208	65	8	has	have	AUX
abrj-208	65	9	encouraged	encourage	VERB
abrj-208	65	10	the	the	DET
abrj-208	65	11	creation	creation	NOUN
abrj-208	65	12	of	of	ADP
abrj-208	65	13	new	new	ADJ
abrj-208	65	14	businesses	business	NOUN
abrj-208	65	15	in	in	ADP
abrj-208	65	16	bahía	bahía	PROPN
abrj-208	65	17	de	de	PROPN
abrj-208	65	18	caráquez	caráquez	PROPN
abrj-208	65	19	according	accord	VERB
abrj-208	65	20	to	to	ADP
abrj-208	65	21	a	a	DET
abrj-208	65	22	significant	significant	ADJ
abrj-208	65	23	group	group	NOUN
abrj-208	65	24	of	of	ADP
abrj-208	65	25	respondents	respondent	NOUN
abrj-208	65	26	;	;	PUNCT
abrj-208	65	27	however	however	ADV
abrj-208	65	28	,	,	PUNCT
abrj-208	65	29	a	a	DET
abrj-208	65	30	considerable	considerable	ADJ
abrj-208	65	31	proportion	proportion	NOUN
abrj-208	65	32	of	of	ADP
abrj-208	65	33	the	the	DET
abrj-208	65	34	population	population	NOUN
abrj-208	65	35	believes	believe	VERB
abrj-208	65	36	that	that	SCONJ
abrj-208	65	37	this	this	PRON
abrj-208	65	38	is	be	AUX
abrj-208	65	39	not	not	PART
abrj-208	65	40	the	the	DET
abrj-208	65	41	case	case	NOUN
abrj-208	65	42	,	,	PUNCT
abrj-208	65	43	suggesting	suggest	VERB
abrj-208	65	44	that	that	SCONJ
abrj-208	65	45	there	there	PRON
abrj-208	65	46	is	be	VERB
abrj-208	65	47	room	room	NOUN
abrj-208	65	48	for	for	ADP
abrj-208	65	49	improvement	improvement	NOUN
abrj-208	65	50	in	in	ADP
abrj-208	65	51	the	the	DET
abrj-208	65	52	expansion	expansion	NOUN
abrj-208	65	53	of	of	ADP
abrj-208	65	54	tourism	tourism	NOUN
abrj-208	65	55	and	and	CCONJ
abrj-208	65	56	its	its	PRON
abrj-208	65	57	ability	ability	NOUN
abrj-208	65	58	to	to	PART
abrj-208	65	59	stimulate	stimulate	VERB
abrj-208	65	60	business	business	NOUN
abrj-208	65	61	growth	growth	NOUN
abrj-208	65	62	.	.	PUNCT
abrj-208	66	1	to	to	PART
abrj-208	66	2	strengthen	strengthen	VERB
abrj-208	66	3	this	this	DET
abrj-208	66	4	relationship	relationship	NOUN
abrj-208	66	5	,	,	PUNCT
abrj-208	66	6	strategies	strategy	NOUN
abrj-208	66	7	that	that	PRON
abrj-208	66	8	encourage	encourage	VERB
abrj-208	66	9	business	business	NOUN
abrj-208	66	10	creation	creation	NOUN
abrj-208	66	11	,	,	PUNCT
abrj-208	66	12	involving	involve	VERB
abrj-208	66	13	the	the	DET
abrj-208	66	14	local	local	ADJ
abrj-208	66	15	community	community	NOUN
abrj-208	66	16	,	,	PUNCT
abrj-208	66	17	could	could	AUX
abrj-208	66	18	be	be	AUX
abrj-208	66	19	considered	consider	VERB
abrj-208	66	20	.	.	PUNCT
abrj-208	67	1	according	accord	VERB
abrj-208	67	2	to	to	ADP
abrj-208	67	3	the	the	DET
abrj-208	67	4	question	question	NOUN
abrj-208	67	5	linked	link	VERB
abrj-208	67	6	to	to	ADP
abrj-208	67	7	the	the	DET
abrj-208	67	8	general	general	ADJ
abrj-208	67	9	impact	impact	NOUN
abrj-208	67	10	of	of	ADP
abrj-208	67	11	tourism	tourism	NOUN
abrj-208	67	12	using	use	VERB
abrj-208	67	13	digital	digital	ADJ
abrj-208	67	14	marketing	marketing	NOUN
abrj-208	67	15	,	,	PUNCT
abrj-208	67	16	table	table	NOUN
abrj-208	67	17	4	4	NUM
abrj-208	67	18	indicates	indicate	VERB
abrj-208	67	19	the	the	DET
abrj-208	67	20	results	result	NOUN
abrj-208	67	21	.	.	PUNCT
abrj-208	68	1	table	table	NOUN
abrj-208	68	2	4	4	NUM
abrj-208	68	3	.	.	PUNCT
abrj-208	69	1	how	how	SCONJ
abrj-208	69	2	would	would	AUX
abrj-208	69	3	you	you	PRON
abrj-208	69	4	rate	rate	VERB
abrj-208	69	5	the	the	DET
abrj-208	69	6	overall	overall	ADJ
abrj-208	69	7	impact	impact	NOUN
abrj-208	69	8	of	of	ADP
abrj-208	69	9	tourism	tourism	NOUN
abrj-208	69	10	using	use	VERB
abrj-208	69	11	digital	digital	ADJ
abrj-208	69	12	marketing	marketing	NOUN
abrj-208	69	13	in	in	ADP
abrj-208	69	14	bahía	bahía	PROPN
abrj-208	69	15	de	de	PROPN
abrj-208	69	16	caráquez	caráquez	PROPN
abrj-208	69	17	?	?	PUNCT
abrj-208	69	18	.	.	PUNCT
abrj-208	70	1	f	f	X
abrj-208	71	1	%	%	INTJ
abrj-208	72	1	%	%	INTJ
abrj-208	72	2	v	v	ADP
abrj-208	72	3	%	%	NOUN
abrj-208	72	4	to	to	PART
abrj-208	72	5	valid	valid	ADJ
abrj-208	72	6	negative	negative	ADJ
abrj-208	72	7	1	1	NUM
abrj-208	72	8	1.3	1.3	NUM
abrj-208	72	9	1.3	1.3	NUM
abrj-208	72	10	1.3	1.3	NUM
abrj-208	72	11	neutral	neutral	ADJ
abrj-208	72	12	21	21	NUM
abrj-208	72	13	26.3	26.3	NUM
abrj-208	72	14	26.3	26.3	NUM
abrj-208	72	15	27.5	27.5	NUM
abrj-208	72	16	positive	positive	ADJ
abrj-208	72	17	31	31	NUM
abrj-208	72	18	38.8	38.8	NUM
abrj-208	72	19	38.8	38.8	NUM
abrj-208	72	20	66.3	66.3	NUM
abrj-208	72	21	very	very	ADV
abrj-208	72	22	positive	positive	ADJ
abrj-208	72	23	27	27	NUM
abrj-208	72	24	33.8	33.8	NUM
abrj-208	72	25	33.8	33.8	NUM
abrj-208	72	26	100.0	100.0	NUM
abrj-208	72	27	total	total	NOUN
abrj-208	72	28	80	80	NUM
abrj-208	72	29	100.0	100.0	NUM
abrj-208	72	30	100.0	100.0	NUM
abrj-208	72	31	as	as	SCONJ
abrj-208	72	32	observed	observe	VERB
abrj-208	72	33	,	,	PUNCT
abrj-208	72	34	31	31	NUM
abrj-208	72	35	people	people	NOUN
abrj-208	72	36	,	,	PUNCT
abrj-208	72	37	equivalent	equivalent	ADJ
abrj-208	72	38	to	to	ADP
abrj-208	72	39	38.8	38.8	NUM
abrj-208	72	40	%	%	NOUN
abrj-208	72	41	of	of	ADP
abrj-208	72	42	respondents	respondent	NOUN
abrj-208	72	43	,	,	PUNCT
abrj-208	72	44	were	be	AUX
abrj-208	72	45	able	able	ADJ
abrj-208	72	46	to	to	PART
abrj-208	72	47	answer	answer	VERB
abrj-208	72	48	that	that	SCONJ
abrj-208	72	49	they	they	PRON
abrj-208	72	50	qualify	qualify	VERB
abrj-208	72	51	.	.	PUNCT
abrj-208	73	1	the	the	DET
abrj-208	73	2	overall	overall	ADJ
abrj-208	73	3	impact	impact	NOUN
abrj-208	73	4	of	of	ADP
abrj-208	73	5	tourism	tourism	NOUN
abrj-208	73	6	using	use	VERB
abrj-208	73	7	digital	digital	ADJ
abrj-208	73	8	marketing	marketing	NOUN
abrj-208	73	9	in	in	ADP
abrj-208	73	10	a	a	DET
abrj-208	73	11	positive	positive	ADJ
abrj-208	73	12	way	way	NOUN
abrj-208	73	13	,	,	PUNCT
abrj-208	73	14	33.8	33.8	NUM
abrj-208	73	15	%	%	NOUN
abrj-208	73	16	which	which	PRON
abrj-208	73	17	is	be	AUX
abrj-208	73	18	equivalent	equivalent	ADJ
abrj-208	73	19	to	to	ADP
abrj-208	73	20	27	27	NUM
abrj-208	73	21	people	people	NOUN
abrj-208	73	22	surveyed	survey	VERB
abrj-208	73	23	were	be	AUX
abrj-208	73	24	able	able	ADJ
abrj-208	73	25	to	to	PART
abrj-208	73	26	answer	answer	VERB
abrj-208	73	27	that	that	SCONJ
abrj-208	73	28	this	this	DET
abrj-208	73	29	impact	impact	NOUN
abrj-208	73	30	is	be	AUX
abrj-208	73	31	very	very	ADV
abrj-208	73	32	positive	positive	ADJ
abrj-208	73	33	,	,	PUNCT
abrj-208	73	34	on	on	ADP
abrj-208	73	35	the	the	DET
abrj-208	73	36	other	other	ADJ
abrj-208	73	37	hand	hand	NOUN
abrj-208	73	38	21	21	NUM
abrj-208	73	39	people	people	NOUN
abrj-208	73	40	which	which	PRON
abrj-208	73	41	is	be	AUX
abrj-208	73	42	equivalent	equivalent	ADJ
abrj-208	73	43	to	to	ADP
abrj-208	73	44	26.3	26.3	NUM
abrj-208	73	45	%	%	NOUN
abrj-208	73	46	of	of	ADP
abrj-208	73	47	respondents	respondent	NOUN
abrj-208	73	48	consider	consider	VERB
abrj-208	73	49	that	that	SCONJ
abrj-208	73	50	the	the	DET
abrj-208	73	51	overall	overall	ADJ
abrj-208	73	52	impact	impact	NOUN
abrj-208	73	53	of	of	ADP
abrj-208	73	54	tourism	tourism	NOUN
abrj-208	73	55	using	use	VERB
abrj-208	73	56	digital	digital	ADJ
abrj-208	73	57	marketing	marketing	NOUN
abrj-208	73	58	is	be	AUX
abrj-208	73	59	neutral	neutral	ADJ
abrj-208	73	60	and	and	CCONJ
abrj-208	73	61	1	1	NUM
abrj-208	73	62	person	person	NOUN
abrj-208	73	63	which	which	PRON
abrj-208	73	64	is	be	AUX
abrj-208	73	65	equivalent	equivalent	ADJ
abrj-208	73	66	to	to	ADP
abrj-208	73	67	1.3	1.3	NUM
abrj-208	73	68	%	%	NOUN
abrj-208	73	69	were	be	AUX
abrj-208	73	70	able	able	ADJ
abrj-208	73	71	to	to	PART
abrj-208	73	72	answer	answer	VERB
abrj-208	73	73	that	that	SCONJ
abrj-208	73	74	the	the	DET
abrj-208	73	75	impact	impact	NOUN
abrj-208	73	76	is	be	AUX
abrj-208	73	77	negative	negative	ADJ
abrj-208	73	78	.	.	PUNCT
abrj-208	74	1	considering	consider	VERB
abrj-208	74	2	the	the	DET
abrj-208	74	3	results	result	NOUN
abrj-208	74	4	,	,	PUNCT
abrj-208	74	5	digital	digital	ADJ
abrj-208	74	6	marketing	marketing	NOUN
abrj-208	74	7	has	have	AUX
abrj-208	74	8	had	have	VERB
abrj-208	74	9	a	a	DET
abrj-208	74	10	mostly	mostly	ADV
abrj-208	74	11	positive	positive	ADJ
abrj-208	74	12	impact	impact	NOUN
abrj-208	74	13	on	on	ADP
abrj-208	74	14	tourism	tourism	NOUN
abrj-208	74	15	,	,	PUNCT
abrj-208	74	16	according	accord	VERB
abrj-208	74	17	to	to	ADP
abrj-208	74	18	the	the	DET
abrj-208	74	19	answers	answer	NOUN
abrj-208	74	20	of	of	ADP
abrj-208	74	21	the	the	DET
abrj-208	74	22	majority	majority	NOUN
abrj-208	74	23	of	of	ADP
abrj-208	74	24	respondents	respondent	NOUN
abrj-208	74	25	.	.	PUNCT
abrj-208	75	1	this	this	PRON
abrj-208	75	2	indicates	indicate	VERB
abrj-208	75	3	that	that	SCONJ
abrj-208	75	4	digital	digital	ADJ
abrj-208	75	5	strategies	strategy	NOUN
abrj-208	75	6	are	be	AUX
abrj-208	75	7	working	work	VERB
abrj-208	75	8	,	,	PUNCT
abrj-208	75	9	attracting	attract	VERB
abrj-208	75	10	more	more	ADJ
abrj-208	75	11	visitors	visitor	NOUN
abrj-208	75	12	and	and	CCONJ
abrj-208	75	13	helping	help	VERB
abrj-208	75	14	to	to	PART
abrj-208	75	15	improve	improve	VERB
abrj-208	75	16	the	the	DET
abrj-208	75	17	local	local	ADJ
abrj-208	75	18	economy	economy	NOUN
abrj-208	75	19	,	,	PUNCT
abrj-208	75	20	especially	especially	ADV
abrj-208	75	21	in	in	ADP
abrj-208	75	22	tourism	tourism	NOUN
abrj-208	75	23	-	-	PUNCT
abrj-208	75	24	related	relate	VERB
abrj-208	75	25	sectors	sector	NOUN
abrj-208	75	26	such	such	ADJ
abrj-208	75	27	as	as	ADP
abrj-208	75	28	hotels	hotel	NOUN
abrj-208	75	29	,	,	PUNCT
abrj-208	75	30	restaurants	restaurant	NOUN
abrj-208	75	31	and	and	CCONJ
abrj-208	75	32	other	other	ADJ
abrj-208	75	33	services	service	NOUN
abrj-208	75	34	.	.	PUNCT
abrj-208	76	1	however	however	ADV
abrj-208	76	2	,	,	PUNCT
abrj-208	76	3	a	a	DET
abrj-208	76	4	significant	significant	ADJ
abrj-208	76	5	percentage	percentage	NOUN
abrj-208	76	6	of	of	ADP
abrj-208	76	7	people	people	NOUN
abrj-208	76	8	remain	remain	VERB
abrj-208	76	9	neutral	neutral	ADJ
abrj-208	76	10	,	,	PUNCT
abrj-208	76	11	meaning	mean	VERB
abrj-208	76	12	that	that	SCONJ
abrj-208	76	13	the	the	DET
abrj-208	76	14	campaigns	campaign	NOUN
abrj-208	76	15	have	have	AUX
abrj-208	76	16	not	not	PART
abrj-208	76	17	reached	reach	VERB
abrj-208	76	18	all	all	DET
abrj-208	76	19	segments	segment	NOUN
abrj-208	76	20	of	of	ADP
abrj-208	76	21	the	the	DET
abrj-208	76	22	city	city	NOUN
abrj-208	76	23	or	or	CCONJ
abrj-208	76	24	that	that	SCONJ
abrj-208	76	25	the	the	DET
abrj-208	76	26	benefits	benefit	NOUN
abrj-208	76	27	of	of	ADP
abrj-208	76	28	digital	digital	ADJ
abrj-208	76	29	tourism	tourism	NOUN
abrj-208	76	30	are	be	AUX
abrj-208	76	31	not	not	PART
abrj-208	76	32	equally	equally	ADV
abrj-208	76	33	visible	visible	ADJ
abrj-208	76	34	in	in	ADP
abrj-208	76	35	all	all	DET
abrj-208	76	36	areas	area	NOUN
abrj-208	76	37	.	.	PUNCT
abrj-208	77	1	according	accord	VERB
abrj-208	77	2	to	to	ADP
abrj-208	77	3	the	the	DET
abrj-208	77	4	question	question	NOUN
abrj-208	77	5	on	on	ADP
abrj-208	77	6	whether	whether	SCONJ
abrj-208	77	7	the	the	DET
abrj-208	77	8	city	city	NOUN
abrj-208	77	9	's	's	PART
abrj-208	77	10	digital	digital	ADJ
abrj-208	77	11	presence	presence	NOUN
abrj-208	77	12	is	be	AUX
abrj-208	77	13	well	well	ADV
abrj-208	77	14	managed	manage	VERB
abrj-208	77	15	and	and	CCONJ
abrj-208	77	16	updated	update	VERB
abrj-208	77	17	,	,	PUNCT
abrj-208	77	18	the	the	DET
abrj-208	77	19	results	result	NOUN
abrj-208	77	20	are	be	AUX
abrj-208	77	21	detailed	detail	VERB
abrj-208	77	22	in	in	ADP
abrj-208	77	23	table	table	NOUN
abrj-208	77	24	5	5	NUM
abrj-208	77	25	.	.	PUNCT
abrj-208	77	26	asian	asian	ADJ
abrj-208	77	27	business	business	PROPN
abrj-208	77	28	research	research	NOUN
abrj-208	77	29	journal	journal	NOUN
abrj-208	77	30	,	,	PUNCT
abrj-208	77	31	2024	2024	NUM
abrj-208	77	32	,	,	PUNCT
abrj-208	77	33	9	9	NUM
abrj-208	77	34	:	:	SYM
abrj-208	77	35	105	105	NUM
abrj-208	77	36	-	-	SYM
abrj-208	77	37	110	110	NUM
abrj-208	77	38	108	108	NUM
abrj-208	77	39	©	©	ADP
abrj-208	77	40	2024	2024	NUM
abrj-208	77	41	by	by	ADP
abrj-208	77	42	the	the	DET
abrj-208	77	43	authors	author	NOUN
abrj-208	77	44	;	;	PUNCT
abrj-208	77	45	licensee	licensee	NOUN
abrj-208	77	46	eastern	eastern	ADJ
abrj-208	77	47	centre	centre	NOUN
abrj-208	77	48	of	of	ADP
abrj-208	77	49	science	science	NOUN
abrj-208	77	50	and	and	CCONJ
abrj-208	77	51	education	education	NOUN
abrj-208	77	52	,	,	PUNCT
abrj-208	77	53	usa	usa	PROPN
abrj-208	77	54	table	table	NOUN
abrj-208	77	55	5	5	NUM
abrj-208	77	56	.	.	PUNCT
abrj-208	78	1	the	the	DET
abrj-208	78	2	city	city	NOUN
abrj-208	78	3	's	's	PART
abrj-208	78	4	digital	digital	ADJ
abrj-208	78	5	presence	presence	NOUN
abrj-208	78	6	(	(	PUNCT
abrj-208	78	7	websites	website	NOUN
abrj-208	78	8	,	,	PUNCT
abrj-208	78	9	social	social	ADJ
abrj-208	78	10	media	medium	NOUN
abrj-208	78	11	)	)	PUNCT
abrj-208	78	12	is	be	AUX
abrj-208	78	13	well	well	ADV
abrj-208	78	14	managed	manage	VERB
abrj-208	78	15	and	and	CCONJ
abrj-208	78	16	up	up	ADP
abrj-208	78	17	-	-	PUNCT
abrj-208	78	18	to	to	ADP
abrj-208	78	19	-	-	PUNCT
abrj-208	78	20	date	date	NOUN
abrj-208	78	21	.	.	PUNCT
abrj-208	79	1	f	f	X
abrj-208	80	1	%	%	INTJ
abrj-208	81	1	%	%	INTJ
abrj-208	81	2	v	v	ADP
abrj-208	81	3	%	%	NOUN
abrj-208	81	4	to	to	PART
abrj-208	81	5	valid	valid	ADJ
abrj-208	81	6	totally	totally	ADV
abrj-208	81	7	disagree	disagree	VERB
abrj-208	81	8	7	7	NUM
abrj-208	81	9	8.8	8.8	NUM
abrj-208	81	10	8.8	8.8	NUM
abrj-208	81	11	8.8	8.8	NUM
abrj-208	81	12	disagree	disagree	VERB
abrj-208	81	13	27	27	NUM
abrj-208	81	14	33.8	33.8	NUM
abrj-208	81	15	33.8	33.8	NUM
abrj-208	81	16	42.5	42.5	NUM
abrj-208	81	17	neither	neither	CCONJ
abrj-208	81	18	agree	agree	VERB
abrj-208	81	19	nor	nor	CCONJ
abrj-208	81	20	disagree	disagree	VERB
abrj-208	81	21	17	17	NUM
abrj-208	81	22	21.3	21.3	NUM
abrj-208	81	23	21.3	21.3	NUM
abrj-208	81	24	63.7	63.7	NUM
abrj-208	81	25	ok	ok	INTJ
abrj-208	81	26	19	19	NUM
abrj-208	81	27	23.8	23.8	NUM
abrj-208	81	28	23.8	23.8	NUM
abrj-208	81	29	87.5	87.5	NUM
abrj-208	81	30	totally	totally	ADV
abrj-208	81	31	agree	agree	VERB
abrj-208	81	32	10	10	NUM
abrj-208	81	33	12.5	12.5	NUM
abrj-208	81	34	12.5	12.5	NUM
abrj-208	81	35	100.0	100.0	NUM
abrj-208	81	36	total	total	NOUN
abrj-208	81	37	80	80	NUM
abrj-208	81	38	100.0	100.0	NUM
abrj-208	81	39	100.0	100.0	NUM
abrj-208	81	40	as	as	SCONJ
abrj-208	81	41	it	it	PRON
abrj-208	81	42	was	be	AUX
abrj-208	81	43	confirmed	confirm	VERB
abrj-208	81	44	,	,	PUNCT
abrj-208	81	45	the	the	DET
abrj-208	81	46	evidence	evidence	NOUN
abrj-208	81	47	showed	show	VERB
abrj-208	81	48	that	that	SCONJ
abrj-208	81	49	33.8	33.8	NUM
abrj-208	81	50	%	%	NOUN
abrj-208	81	51	,	,	PUNCT
abrj-208	81	52	equivalent	equivalent	ADJ
abrj-208	81	53	to	to	ADP
abrj-208	81	54	27	27	NUM
abrj-208	81	55	people	people	NOUN
abrj-208	81	56	,	,	PUNCT
abrj-208	81	57	disagree	disagree	VERB
abrj-208	81	58	and	and	CCONJ
abrj-208	81	59	8.8	8.8	NUM
abrj-208	81	60	%	%	NOUN
abrj-208	81	61	,	,	PUNCT
abrj-208	81	62	equivalent	equivalent	ADJ
abrj-208	81	63	to	to	ADP
abrj-208	81	64	7	7	NUM
abrj-208	81	65	people	people	NOUN
abrj-208	81	66	,	,	PUNCT
abrj-208	81	67	totally	totally	ADV
abrj-208	81	68	disagree	disagree	VERB
abrj-208	81	69	that	that	SCONJ
abrj-208	81	70	the	the	DET
abrj-208	81	71	digital	digital	ADJ
abrj-208	81	72	presence	presence	NOUN
abrj-208	81	73	is	be	AUX
abrj-208	81	74	well	well	ADV
abrj-208	81	75	updated	update	VERB
abrj-208	81	76	and	and	CCONJ
abrj-208	81	77	managed	manage	VERB
abrj-208	81	78	,	,	PUNCT
abrj-208	81	79	while	while	SCONJ
abrj-208	81	80	17	17	NUM
abrj-208	81	81	people	people	NOUN
abrj-208	81	82	,	,	PUNCT
abrj-208	81	83	equivalent	equivalent	ADJ
abrj-208	81	84	to	to	ADP
abrj-208	81	85	21.3	21.3	NUM
abrj-208	81	86	%	%	NOUN
abrj-208	81	87	,	,	PUNCT
abrj-208	81	88	say	say	VERB
abrj-208	81	89	they	they	PRON
abrj-208	81	90	neither	neither	CCONJ
abrj-208	81	91	agree	agree	VERB
abrj-208	81	92	nor	nor	CCONJ
abrj-208	81	93	disagree	disagree	VERB
abrj-208	81	94	.	.	PUNCT
abrj-208	82	1	on	on	ADP
abrj-208	82	2	the	the	DET
abrj-208	82	3	other	other	ADJ
abrj-208	82	4	hand	hand	NOUN
abrj-208	82	5	,	,	PUNCT
abrj-208	82	6	23.8	23.8	NUM
abrj-208	82	7	%	%	NOUN
abrj-208	82	8	,	,	PUNCT
abrj-208	82	9	equivalent	equivalent	ADJ
abrj-208	82	10	to	to	ADP
abrj-208	82	11	19	19	NUM
abrj-208	82	12	people	people	NOUN
abrj-208	82	13	,	,	PUNCT
abrj-208	82	14	agree	agree	VERB
abrj-208	82	15	and	and	CCONJ
abrj-208	82	16	12.5	12.5	NUM
abrj-208	82	17	%	%	NOUN
abrj-208	82	18	,	,	PUNCT
abrj-208	82	19	equivalent	equivalent	ADJ
abrj-208	82	20	to	to	ADP
abrj-208	82	21	10	10	NUM
abrj-208	82	22	people	people	NOUN
abrj-208	82	23	,	,	PUNCT
abrj-208	82	24	totally	totally	ADV
abrj-208	82	25	agree	agree	VERB
abrj-208	82	26	that	that	SCONJ
abrj-208	82	27	the	the	DET
abrj-208	82	28	digital	digital	ADJ
abrj-208	82	29	presence	presence	NOUN
abrj-208	82	30	is	be	AUX
abrj-208	82	31	well	well	ADV
abrj-208	82	32	updated	update	VERB
abrj-208	82	33	and	and	CCONJ
abrj-208	82	34	managed	manage	VERB
abrj-208	82	35	.	.	PUNCT
abrj-208	83	1	given	give	VERB
abrj-208	83	2	the	the	DET
abrj-208	83	3	evidence	evidence	NOUN
abrj-208	83	4	,	,	PUNCT
abrj-208	83	5	a	a	DET
abrj-208	83	6	high	high	ADJ
abrj-208	83	7	percentage	percentage	NOUN
abrj-208	83	8	of	of	ADP
abrj-208	83	9	respondents	respondent	NOUN
abrj-208	83	10	believe	believe	VERB
abrj-208	83	11	that	that	SCONJ
abrj-208	83	12	the	the	DET
abrj-208	83	13	digital	digital	ADJ
abrj-208	83	14	presence	presence	NOUN
abrj-208	83	15	is	be	AUX
abrj-208	83	16	well	well	ADV
abrj-208	83	17	managed	manage	VERB
abrj-208	83	18	and	and	CCONJ
abrj-208	83	19	updated	update	VERB
abrj-208	83	20	,	,	PUNCT
abrj-208	83	21	however	however	ADV
abrj-208	83	22	,	,	PUNCT
abrj-208	83	23	a	a	DET
abrj-208	83	24	high	high	ADJ
abrj-208	83	25	percentage	percentage	NOUN
abrj-208	83	26	are	be	AUX
abrj-208	83	27	neutral	neutral	ADJ
abrj-208	83	28	or	or	CCONJ
abrj-208	83	29	disagree	disagree	VERB
abrj-208	83	30	with	with	ADP
abrj-208	83	31	its	its	PRON
abrj-208	83	32	effectiveness	effectiveness	NOUN
abrj-208	83	33	.	.	PUNCT
abrj-208	84	1	this	this	PRON
abrj-208	84	2	indicates	indicate	VERB
abrj-208	84	3	that	that	SCONJ
abrj-208	84	4	there	there	PRON
abrj-208	84	5	is	be	VERB
abrj-208	84	6	a	a	DET
abrj-208	84	7	need	need	NOUN
abrj-208	84	8	to	to	PART
abrj-208	84	9	strengthen	strengthen	VERB
abrj-208	84	10	digital	digital	ADJ
abrj-208	84	11	marketing	marketing	NOUN
abrj-208	84	12	strategies	strategy	NOUN
abrj-208	84	13	,	,	PUNCT
abrj-208	84	14	improving	improve	VERB
abrj-208	84	15	the	the	DET
abrj-208	84	16	frequency	frequency	NOUN
abrj-208	84	17	and	and	CCONJ
abrj-208	84	18	quality	quality	NOUN
abrj-208	84	19	of	of	ADP
abrj-208	84	20	updates	update	NOUN
abrj-208	84	21	on	on	ADP
abrj-208	84	22	websites	website	NOUN
abrj-208	84	23	and	and	CCONJ
abrj-208	84	24	social	social	ADJ
abrj-208	84	25	networks	network	NOUN
abrj-208	84	26	,	,	PUNCT
abrj-208	84	27	as	as	ADV
abrj-208	84	28	well	well	ADV
abrj-208	84	29	as	as	ADP
abrj-208	84	30	increasing	increase	VERB
abrj-208	84	31	interaction	interaction	NOUN
abrj-208	84	32	with	with	ADP
abrj-208	84	33	tourists	tourist	NOUN
abrj-208	84	34	and	and	CCONJ
abrj-208	84	35	the	the	DET
abrj-208	84	36	community	community	NOUN
abrj-208	84	37	.	.	PUNCT
abrj-208	85	1	better	well	ADJ
abrj-208	85	2	management	management	NOUN
abrj-208	85	3	of	of	ADP
abrj-208	85	4	the	the	DET
abrj-208	85	5	digital	digital	ADJ
abrj-208	85	6	presence	presence	NOUN
abrj-208	85	7	could	could	AUX
abrj-208	85	8	help	help	VERB
abrj-208	85	9	change	change	VERB
abrj-208	85	10	public	public	ADJ
abrj-208	85	11	perception	perception	NOUN
abrj-208	85	12	and	and	CCONJ
abrj-208	85	13	position	position	VERB
abrj-208	85	14	it	it	PRON
abrj-208	85	15	as	as	ADP
abrj-208	85	16	a	a	DET
abrj-208	85	17	more	more	ADV
abrj-208	85	18	attractive	attractive	ADJ
abrj-208	85	19	destination	destination	NOUN
abrj-208	85	20	in	in	ADP
abrj-208	85	21	the	the	DET
abrj-208	85	22	digital	digital	ADJ
abrj-208	85	23	environment	environment	NOUN
abrj-208	85	24	.	.	PUNCT
abrj-208	86	1	according	accord	VERB
abrj-208	86	2	to	to	ADP
abrj-208	86	3	the	the	DET
abrj-208	86	4	question	question	NOUN
abrj-208	86	5	that	that	PRON
abrj-208	86	6	refers	refer	VERB
abrj-208	86	7	to	to	ADP
abrj-208	86	8	whether	whether	SCONJ
abrj-208	86	9	current	current	ADJ
abrj-208	86	10	digital	digital	ADJ
abrj-208	86	11	marketing	marketing	NOUN
abrj-208	86	12	strategies	strategy	NOUN
abrj-208	86	13	are	be	AUX
abrj-208	86	14	effective	effective	ADJ
abrj-208	86	15	in	in	ADP
abrj-208	86	16	attracting	attract	VERB
abrj-208	86	17	more	more	ADJ
abrj-208	86	18	tourists	tourist	NOUN
abrj-208	86	19	to	to	ADP
abrj-208	86	20	the	the	DET
abrj-208	86	21	area	area	NOUN
abrj-208	86	22	,	,	PUNCT
abrj-208	86	23	the	the	DET
abrj-208	86	24	results	result	NOUN
abrj-208	86	25	are	be	AUX
abrj-208	86	26	presented	present	VERB
abrj-208	86	27	in	in	ADP
abrj-208	86	28	table	table	NOUN
abrj-208	86	29	6	6	NUM
abrj-208	86	30	.	.	PUNCT
abrj-208	86	31	table	table	NOUN
abrj-208	86	32	6	6	NUM
abrj-208	86	33	.	.	PUNCT
abrj-208	87	1	current	current	ADJ
abrj-208	87	2	digital	digital	ADJ
abrj-208	87	3	marketing	marketing	NOUN
abrj-208	87	4	strategies	strategy	NOUN
abrj-208	87	5	are	be	AUX
abrj-208	87	6	effective	effective	ADJ
abrj-208	87	7	in	in	ADP
abrj-208	87	8	attracting	attract	VERB
abrj-208	87	9	more	more	ADJ
abrj-208	87	10	tourists	tourist	NOUN
abrj-208	87	11	to	to	ADP
abrj-208	87	12	bahía	bahía	PROPN
abrj-208	87	13	de	de	PROPN
abrj-208	87	14	caráquez	caráquez	PROPN
abrj-208	87	15	.	.	PUNCT
abrj-208	88	1	f	f	X
abrj-208	89	1	%	%	INTJ
abrj-208	90	1	%	%	INTJ
abrj-208	90	2	v	v	ADP
abrj-208	90	3	%	%	NOUN
abrj-208	90	4	to	to	PART
abrj-208	90	5	valid	valid	VERB
abrj-208	90	6	nothing	nothing	PRON
abrj-208	90	7	effective	effective	ADJ
abrj-208	90	8	7	7	NUM
abrj-208	90	9	8.8	8.8	NUM
abrj-208	90	10	8.8	8.8	NUM
abrj-208	90	11	8.8	8.8	NUM
abrj-208	90	12	little	little	ADJ
abrj-208	90	13	effective	effective	ADJ
abrj-208	90	14	19	19	NUM
abrj-208	90	15	23.8	23.8	NUM
abrj-208	90	16	23.8	23.8	NUM
abrj-208	90	17	32.5	32.5	NUM
abrj-208	90	18	regular	regular	ADJ
abrj-208	90	19	22	22	NUM
abrj-208	90	20	27.5	27.5	NUM
abrj-208	90	21	27.5	27.5	NUM
abrj-208	90	22	60.0	60.0	NUM
abrj-208	90	23	cash	cash	NOUN
abrj-208	90	24	18	18	NUM
abrj-208	90	25	22.5	22.5	NUM
abrj-208	90	26	22.5	22.5	NUM
abrj-208	90	27	82.5	82.5	NUM
abrj-208	90	28	very	very	ADV
abrj-208	90	29	effective	effective	ADJ
abrj-208	90	30	14	14	NUM
abrj-208	90	31	17.5	17.5	NUM
abrj-208	90	32	17.5	17.5	NUM
abrj-208	90	33	100.0	100.0	NUM
abrj-208	90	34	total	total	NOUN
abrj-208	90	35	80	80	NUM
abrj-208	90	36	100	100	NUM
abrj-208	90	37	100.0	100.0	NUM
abrj-208	90	38	as	as	SCONJ
abrj-208	90	39	reflected	reflect	VERB
abrj-208	90	40	,	,	PUNCT
abrj-208	90	41	22	22	NUM
abrj-208	90	42	people	people	NOUN
abrj-208	90	43	,	,	PUNCT
abrj-208	90	44	equivalent	equivalent	ADJ
abrj-208	90	45	to	to	ADP
abrj-208	90	46	27.5	27.5	NUM
abrj-208	90	47	%	%	NOUN
abrj-208	90	48	of	of	ADP
abrj-208	90	49	respondents	respondent	NOUN
abrj-208	90	50	,	,	PUNCT
abrj-208	90	51	say	say	VERB
abrj-208	90	52	that	that	SCONJ
abrj-208	90	53	current	current	ADJ
abrj-208	90	54	digital	digital	ADJ
abrj-208	90	55	marketing	marketing	NOUN
abrj-208	90	56	strategies	strategy	NOUN
abrj-208	90	57	to	to	PART
abrj-208	90	58	attract	attract	VERB
abrj-208	90	59	more	more	ADJ
abrj-208	90	60	tourists	tourist	NOUN
abrj-208	90	61	are	be	AUX
abrj-208	90	62	average	average	ADJ
abrj-208	90	63	,	,	PUNCT
abrj-208	90	64	23.8	23.8	NUM
abrj-208	90	65	%	%	NOUN
abrj-208	90	66	,	,	PUNCT
abrj-208	90	67	equivalent	equivalent	ADJ
abrj-208	90	68	to	to	ADP
abrj-208	90	69	19	19	NUM
abrj-208	90	70	people	people	NOUN
abrj-208	90	71	,	,	PUNCT
abrj-208	90	72	say	say	VERB
abrj-208	90	73	that	that	SCONJ
abrj-208	90	74	these	these	DET
abrj-208	90	75	strategies	strategy	NOUN
abrj-208	90	76	are	be	AUX
abrj-208	90	77	not	not	PART
abrj-208	90	78	very	very	ADV
abrj-208	90	79	effective	effective	ADJ
abrj-208	90	80	,	,	PUNCT
abrj-208	90	81	22.5	22.5	NUM
abrj-208	90	82	%	%	NOUN
abrj-208	90	83	,	,	PUNCT
abrj-208	90	84	equivalent	equivalent	ADJ
abrj-208	90	85	to	to	ADP
abrj-208	90	86	18	18	NUM
abrj-208	90	87	people	people	NOUN
abrj-208	90	88	,	,	PUNCT
abrj-208	90	89	say	say	VERB
abrj-208	90	90	that	that	SCONJ
abrj-208	90	91	they	they	PRON
abrj-208	90	92	are	be	AUX
abrj-208	90	93	effective	effective	ADJ
abrj-208	90	94	,	,	PUNCT
abrj-208	90	95	on	on	ADP
abrj-208	90	96	the	the	DET
abrj-208	90	97	other	other	ADJ
abrj-208	90	98	hand	hand	NOUN
abrj-208	90	99	,	,	PUNCT
abrj-208	90	100	17.5	17.5	NUM
abrj-208	90	101	%	%	NOUN
abrj-208	90	102	,	,	PUNCT
abrj-208	90	103	equivalent	equivalent	ADJ
abrj-208	90	104	to	to	ADP
abrj-208	90	105	14	14	NUM
abrj-208	90	106	people	people	NOUN
abrj-208	90	107	,	,	PUNCT
abrj-208	90	108	say	say	VERB
abrj-208	90	109	that	that	SCONJ
abrj-208	90	110	these	these	DET
abrj-208	90	111	strategies	strategy	NOUN
abrj-208	90	112	are	be	AUX
abrj-208	90	113	very	very	ADV
abrj-208	90	114	effective	effective	ADJ
abrj-208	90	115	,	,	PUNCT
abrj-208	90	116	and	and	CCONJ
abrj-208	90	117	7	7	NUM
abrj-208	90	118	people	people	NOUN
abrj-208	90	119	,	,	PUNCT
abrj-208	90	120	equivalent	equivalent	ADJ
abrj-208	90	121	to	to	ADP
abrj-208	90	122	8.8	8.8	NUM
abrj-208	90	123	%	%	NOUN
abrj-208	90	124	,	,	PUNCT
abrj-208	90	125	say	say	VERB
abrj-208	90	126	that	that	SCONJ
abrj-208	90	127	marketing	marketing	NOUN
abrj-208	90	128	strategies	strategy	NOUN
abrj-208	90	129	to	to	PART
abrj-208	90	130	attract	attract	VERB
abrj-208	90	131	more	more	ADJ
abrj-208	90	132	tourists	tourist	NOUN
abrj-208	90	133	are	be	AUX
abrj-208	90	134	not	not	PART
abrj-208	90	135	effective	effective	ADJ
abrj-208	90	136	at	at	ADV
abrj-208	90	137	all	all	ADV
abrj-208	90	138	.	.	PUNCT
abrj-208	91	1	from	from	ADP
abrj-208	91	2	the	the	DET
abrj-208	91	3	results	result	NOUN
abrj-208	91	4	,	,	PUNCT
abrj-208	91	5	it	it	PRON
abrj-208	91	6	was	be	AUX
abrj-208	91	7	verified	verify	VERB
abrj-208	91	8	that	that	SCONJ
abrj-208	91	9	the	the	DET
abrj-208	91	10	majority	majority	NOUN
abrj-208	91	11	of	of	ADP
abrj-208	91	12	respondents	respondent	NOUN
abrj-208	91	13	said	say	VERB
abrj-208	91	14	that	that	SCONJ
abrj-208	91	15	current	current	ADJ
abrj-208	91	16	digital	digital	ADJ
abrj-208	91	17	marketing	marketing	NOUN
abrj-208	91	18	strategies	strategy	NOUN
abrj-208	91	19	to	to	PART
abrj-208	91	20	attract	attract	VERB
abrj-208	91	21	more	more	ADJ
abrj-208	91	22	tourists	tourist	NOUN
abrj-208	91	23	are	be	AUX
abrj-208	91	24	average	average	ADJ
abrj-208	91	25	,	,	PUNCT
abrj-208	91	26	this	this	PRON
abrj-208	91	27	shows	show	VERB
abrj-208	91	28	that	that	SCONJ
abrj-208	91	29	digital	digital	ADJ
abrj-208	91	30	campaigns	campaign	NOUN
abrj-208	91	31	are	be	AUX
abrj-208	91	32	not	not	PART
abrj-208	91	33	reaching	reach	VERB
abrj-208	91	34	their	their	PRON
abrj-208	91	35	maximum	maximum	ADJ
abrj-208	91	36	performance	performance	NOUN
abrj-208	91	37	and	and	CCONJ
abrj-208	91	38	that	that	SCONJ
abrj-208	91	39	there	there	PRON
abrj-208	91	40	is	be	VERB
abrj-208	91	41	room	room	NOUN
abrj-208	91	42	to	to	PART
abrj-208	91	43	optimize	optimize	VERB
abrj-208	91	44	their	their	PRON
abrj-208	91	45	planning	planning	NOUN
abrj-208	91	46	,	,	PUNCT
abrj-208	91	47	implementation	implementation	NOUN
abrj-208	91	48	and	and	CCONJ
abrj-208	91	49	reach	reach	VERB
abrj-208	91	50	,	,	PUNCT
abrj-208	91	51	in	in	ADP
abrj-208	91	52	order	order	NOUN
abrj-208	91	53	to	to	PART
abrj-208	91	54	attract	attract	VERB
abrj-208	91	55	more	more	ADJ
abrj-208	91	56	tourists	tourist	NOUN
abrj-208	91	57	and	and	CCONJ
abrj-208	91	58	improve	improve	VERB
abrj-208	91	59	the	the	DET
abrj-208	91	60	general	general	ADJ
abrj-208	91	61	perception	perception	NOUN
abrj-208	91	62	about	about	ADP
abrj-208	91	63	their	their	PRON
abrj-208	91	64	effectiveness	effectiveness	NOUN
abrj-208	91	65	.	.	PUNCT
abrj-208	92	1	according	accord	VERB
abrj-208	92	2	to	to	ADP
abrj-208	92	3	the	the	DET
abrj-208	92	4	question	question	NOUN
abrj-208	92	5	linked	link	VERB
abrj-208	92	6	to	to	ADP
abrj-208	92	7	whether	whether	SCONJ
abrj-208	92	8	the	the	DET
abrj-208	92	9	content	content	NOUN
abrj-208	92	10	on	on	ADP
abrj-208	92	11	social	social	ADJ
abrj-208	92	12	networks	network	NOUN
abrj-208	92	13	has	have	AUX
abrj-208	92	14	improved	improve	VERB
abrj-208	92	15	their	their	PRON
abrj-208	92	16	perception	perception	NOUN
abrj-208	92	17	of	of	ADP
abrj-208	92	18	the	the	DET
abrj-208	92	19	destination	destination	NOUN
abrj-208	92	20	,	,	PUNCT
abrj-208	92	21	the	the	DET
abrj-208	92	22	result	result	NOUN
abrj-208	92	23	is	be	AUX
abrj-208	92	24	described	describe	VERB
abrj-208	92	25	in	in	ADP
abrj-208	92	26	table	table	NOUN
abrj-208	92	27	7	7	NUM
abrj-208	92	28	.	.	PUNCT
abrj-208	92	29	table	table	NOUN
abrj-208	92	30	7	7	NUM
abrj-208	92	31	.	.	PUNCT
abrj-208	93	1	the	the	DET
abrj-208	93	2	content	content	NOUN
abrj-208	93	3	about	about	ADP
abrj-208	93	4	bahía	bahía	PROPN
abrj-208	93	5	de	de	PROPN
abrj-208	93	6	caráquez	caráquez	PROPN
abrj-208	93	7	on	on	ADP
abrj-208	93	8	social	social	ADJ
abrj-208	93	9	media	medium	NOUN
abrj-208	93	10	(	(	PUNCT
abrj-208	93	11	photos	photo	NOUN
abrj-208	93	12	,	,	PUNCT
abrj-208	93	13	videos	video	NOUN
abrj-208	93	14	,	,	PUNCT
abrj-208	93	15	posts	post	NOUN
abrj-208	93	16	)	)	PUNCT
abrj-208	93	17	has	have	AUX
abrj-208	93	18	improved	improve	VERB
abrj-208	93	19	the	the	DET
abrj-208	93	20	perception	perception	NOUN
abrj-208	93	21	of	of	ADP
abrj-208	93	22	the	the	DET
abrj-208	93	23	destination	destination	NOUN
abrj-208	93	24	.	.	PUNCT
abrj-208	94	1	f	f	PRON
abrj-208	95	1	%	%	INTJ
abrj-208	96	1	%	%	INTJ
abrj-208	96	2	v	v	ADP
abrj-208	96	3	%	%	NOUN
abrj-208	96	4	to	to	PART
abrj-208	96	5	valid	valid	ADJ
abrj-208	96	6	totally	totally	ADV
abrj-208	96	7	disagree	disagree	VERB
abrj-208	96	8	4	4	NUM
abrj-208	96	9	5.0	5.0	NUM
abrj-208	96	10	5.0	5.0	NUM
abrj-208	96	11	5.0	5.0	NUM
abrj-208	96	12	disagree	disagree	VERB
abrj-208	96	13	23	23	NUM
abrj-208	96	14	28.7	28.7	NUM
abrj-208	96	15	28.7	28.7	NUM
abrj-208	96	16	33.8	33.8	NUM
abrj-208	96	17	neither	neither	CCONJ
abrj-208	96	18	agree	agree	VERB
abrj-208	96	19	nor	nor	CCONJ
abrj-208	96	20	disagree	disagree	VERB
abrj-208	96	21	14	14	NUM
abrj-208	96	22	17.5	17.5	NUM
abrj-208	96	23	17.5	17.5	NUM
abrj-208	96	24	51.2	51.2	NUM
abrj-208	96	25	ok	ok	INTJ
abrj-208	96	26	25	25	NUM
abrj-208	96	27	31.3	31.3	NUM
abrj-208	96	28	31.3	31.3	NUM
abrj-208	96	29	82.5	82.5	NUM
abrj-208	96	30	totally	totally	ADV
abrj-208	96	31	agree	agree	VERB
abrj-208	96	32	14	14	NUM
abrj-208	96	33	17.5	17.5	NUM
abrj-208	96	34	17.5	17.5	NUM
abrj-208	96	35	100.0	100.0	NUM
abrj-208	96	36	total	total	NOUN
abrj-208	96	37	80	80	NUM
abrj-208	96	38	100.0	100.0	NUM
abrj-208	96	39	100.0	100.0	NUM
abrj-208	96	40	the	the	DET
abrj-208	96	41	predominant	predominant	ADJ
abrj-208	96	42	results	result	NOUN
abrj-208	96	43	of	of	ADP
abrj-208	96	44	the	the	DET
abrj-208	96	45	25	25	NUM
abrj-208	96	46	people	people	NOUN
abrj-208	96	47	,	,	PUNCT
abrj-208	96	48	equivalent	equivalent	ADJ
abrj-208	96	49	to	to	ADP
abrj-208	96	50	31.3	31.3	NUM
abrj-208	96	51	%	%	NOUN
abrj-208	96	52	of	of	ADP
abrj-208	96	53	the	the	DET
abrj-208	96	54	respondents	respondent	NOUN
abrj-208	96	55	,	,	PUNCT
abrj-208	96	56	and	and	CCONJ
abrj-208	96	57	14	14	NUM
abrj-208	96	58	people	people	NOUN
abrj-208	96	59	,	,	PUNCT
abrj-208	96	60	equivalent	equivalent	ADJ
abrj-208	96	61	to	to	ADP
abrj-208	96	62	17.5	17.5	NUM
abrj-208	96	63	%	%	NOUN
abrj-208	96	64	of	of	ADP
abrj-208	96	65	the	the	DET
abrj-208	96	66	respondents	respondent	NOUN
abrj-208	96	67	,	,	PUNCT
abrj-208	96	68	were	be	AUX
abrj-208	96	69	able	able	ADJ
abrj-208	96	70	to	to	PART
abrj-208	96	71	express	express	VERB
abrj-208	96	72	that	that	SCONJ
abrj-208	96	73	they	they	PRON
abrj-208	96	74	agree	agree	VERB
abrj-208	96	75	and	and	CCONJ
abrj-208	96	76	totally	totally	ADV
abrj-208	96	77	agree	agree	VERB
abrj-208	96	78	that	that	SCONJ
abrj-208	96	79	the	the	DET
abrj-208	96	80	content	content	NOUN
abrj-208	96	81	on	on	ADP
abrj-208	96	82	social	social	ADJ
abrj-208	96	83	networks	network	NOUN
abrj-208	96	84	has	have	AUX
abrj-208	96	85	improved	improve	VERB
abrj-208	96	86	their	their	PRON
abrj-208	96	87	perception	perception	NOUN
abrj-208	96	88	of	of	ADP
abrj-208	96	89	the	the	DET
abrj-208	96	90	destination	destination	NOUN
abrj-208	96	91	,	,	PUNCT
abrj-208	96	92	while	while	SCONJ
abrj-208	96	93	23	23	NUM
abrj-208	96	94	people	people	NOUN
abrj-208	96	95	,	,	PUNCT
abrj-208	96	96	equivalent	equivalent	ADJ
abrj-208	96	97	to	to	ADP
abrj-208	96	98	28.7	28.7	NUM
abrj-208	96	99	%	%	NOUN
abrj-208	96	100	,	,	PUNCT
abrj-208	96	101	and	and	CCONJ
abrj-208	96	102	4	4	NUM
abrj-208	96	103	people	people	NOUN
abrj-208	96	104	,	,	PUNCT
abrj-208	96	105	equivalent	equivalent	ADJ
abrj-208	96	106	to	to	ADP
abrj-208	96	107	5	5	NUM
abrj-208	96	108	%	%	NOUN
abrj-208	96	109	,	,	PUNCT
abrj-208	96	110	disagree	disagree	VERB
abrj-208	96	111	and	and	CCONJ
abrj-208	96	112	totally	totally	ADV
abrj-208	96	113	disagree	disagree	VERB
abrj-208	96	114	.	.	PUNCT
abrj-208	97	1	on	on	ADP
abrj-208	97	2	the	the	DET
abrj-208	97	3	other	other	ADJ
abrj-208	97	4	hand	hand	NOUN
abrj-208	97	5	,	,	PUNCT
abrj-208	97	6	14	14	NUM
abrj-208	97	7	people	people	NOUN
abrj-208	97	8	,	,	PUNCT
abrj-208	97	9	equivalent	equivalent	ADJ
abrj-208	97	10	to	to	ADP
abrj-208	97	11	17.5	17.5	NUM
abrj-208	97	12	%	%	NOUN
abrj-208	97	13	,	,	PUNCT
abrj-208	97	14	were	be	AUX
abrj-208	97	15	able	able	ADJ
abrj-208	97	16	to	to	PART
abrj-208	97	17	express	express	VERB
abrj-208	97	18	that	that	SCONJ
abrj-208	97	19	they	they	PRON
abrj-208	97	20	neither	neither	CCONJ
abrj-208	97	21	agree	agree	VERB
abrj-208	97	22	nor	nor	CCONJ
abrj-208	97	23	disagree	disagree	VERB
abrj-208	97	24	with	with	ADP
abrj-208	97	25	this	this	DET
abrj-208	97	26	statement	statement	NOUN
abrj-208	97	27	.	.	PUNCT
abrj-208	98	1	given	give	VERB
abrj-208	98	2	the	the	DET
abrj-208	98	3	results	result	NOUN
abrj-208	98	4	shown	show	VERB
abrj-208	98	5	,	,	PUNCT
abrj-208	98	6	a	a	DET
abrj-208	98	7	considerable	considerable	ADJ
abrj-208	98	8	group	group	NOUN
abrj-208	98	9	of	of	ADP
abrj-208	98	10	respondents	respondent	NOUN
abrj-208	98	11	consider	consider	VERB
abrj-208	98	12	that	that	SCONJ
abrj-208	98	13	the	the	DET
abrj-208	98	14	content	content	NOUN
abrj-208	98	15	on	on	ADP
abrj-208	98	16	social	social	ADJ
abrj-208	98	17	networks	network	NOUN
abrj-208	98	18	has	have	AUX
abrj-208	98	19	improved	improve	VERB
abrj-208	98	20	the	the	DET
abrj-208	98	21	perception	perception	NOUN
abrj-208	98	22	as	as	ADP
abrj-208	98	23	a	a	DET
abrj-208	98	24	tourist	tourist	NOUN
abrj-208	98	25	destination	destination	NOUN
abrj-208	98	26	,	,	PUNCT
abrj-208	98	27	but	but	CCONJ
abrj-208	98	28	a	a	DET
abrj-208	98	29	third	third	NOUN
abrj-208	98	30	thinks	think	VERB
abrj-208	98	31	that	that	SCONJ
abrj-208	98	32	it	it	PRON
abrj-208	98	33	has	have	AUX
abrj-208	98	34	not	not	PART
abrj-208	98	35	had	have	VERB
abrj-208	98	36	that	that	DET
abrj-208	98	37	effect	effect	NOUN
abrj-208	98	38	.	.	PUNCT
abrj-208	99	1	this	this	PRON
abrj-208	99	2	shows	show	VERB
abrj-208	99	3	that	that	SCONJ
abrj-208	99	4	although	although	SCONJ
abrj-208	99	5	some	some	DET
abrj-208	99	6	positive	positive	ADJ
abrj-208	99	7	results	result	NOUN
abrj-208	99	8	are	be	AUX
abrj-208	99	9	being	be	AUX
abrj-208	99	10	achieved	achieve	VERB
abrj-208	99	11	with	with	ADP
abrj-208	99	12	publications	publication	NOUN
abrj-208	99	13	on	on	ADP
abrj-208	99	14	social	social	ADJ
abrj-208	99	15	networks	network	NOUN
abrj-208	99	16	,	,	PUNCT
abrj-208	99	17	there	there	PRON
abrj-208	99	18	are	be	VERB
abrj-208	99	19	more	more	ADJ
abrj-208	99	20	possibilities	possibility	NOUN
abrj-208	99	21	to	to	PART
abrj-208	99	22	improve	improve	VERB
abrj-208	99	23	the	the	DET
abrj-208	99	24	quality	quality	NOUN
abrj-208	99	25	,	,	PUNCT
abrj-208	99	26	relevance	relevance	NOUN
abrj-208	99	27	and	and	CCONJ
abrj-208	99	28	creativity	creativity	NOUN
abrj-208	99	29	of	of	ADP
abrj-208	99	30	the	the	DET
abrj-208	99	31	content	content	NOUN
abrj-208	99	32	and	and	CCONJ
abrj-208	99	33	in	in	ADP
abrj-208	99	34	this	this	DET
abrj-208	99	35	way	way	NOUN
abrj-208	99	36	attract	attract	VERB
abrj-208	99	37	more	more	ADJ
abrj-208	99	38	people	people	NOUN
abrj-208	99	39	and	and	CCONJ
abrj-208	99	40	change	change	VERB
abrj-208	99	41	the	the	DET
abrj-208	99	42	perception	perception	NOUN
abrj-208	99	43	of	of	ADP
abrj-208	99	44	the	the	DET
abrj-208	99	45	population	population	NOUN
abrj-208	99	46	.	.	PUNCT
abrj-208	100	1	according	accord	VERB
abrj-208	100	2	to	to	ADP
abrj-208	100	3	the	the	DET
abrj-208	100	4	associated	associated	ADJ
abrj-208	100	5	question	question	NOUN
abrj-208	100	6	of	of	ADP
abrj-208	100	7	how	how	SCONJ
abrj-208	100	8	effective	effective	ADJ
abrj-208	100	9	digital	digital	ADJ
abrj-208	100	10	marketing	marketing	NOUN
abrj-208	100	11	is	be	AUX
abrj-208	100	12	considered	consider	VERB
abrj-208	100	13	in	in	ADP
abrj-208	100	14	promoting	promote	VERB
abrj-208	100	15	the	the	DET
abrj-208	100	16	area	area	NOUN
abrj-208	100	17	,	,	PUNCT
abrj-208	100	18	the	the	DET
abrj-208	100	19	results	result	NOUN
abrj-208	100	20	are	be	AUX
abrj-208	100	21	shown	show	VERB
abrj-208	100	22	in	in	ADP
abrj-208	100	23	table	table	NOUN
abrj-208	100	24	8	8	NUM
abrj-208	100	25	.	.	PUNCT
abrj-208	100	26	table	table	NOUN
abrj-208	100	27	8	8	NUM
abrj-208	100	28	.	.	PUNCT
abrj-208	101	1	how	how	SCONJ
abrj-208	101	2	effective	effective	ADJ
abrj-208	101	3	do	do	AUX
abrj-208	101	4	you	you	PRON
abrj-208	101	5	consider	consider	VERB
abrj-208	101	6	digital	digital	ADJ
abrj-208	101	7	marketing	marketing	NOUN
abrj-208	101	8	in	in	ADP
abrj-208	101	9	promoting	promote	VERB
abrj-208	101	10	bahía	bahía	PROPN
abrj-208	101	11	de	de	PROPN
abrj-208	101	12	caráquez	caráquez	PROPN
abrj-208	101	13	?	?	PUNCT
abrj-208	102	1	f	f	X
abrj-208	103	1	%	%	INTJ
abrj-208	104	1	%	%	INTJ
abrj-208	104	2	v	v	ADP
abrj-208	104	3	%	%	NOUN
abrj-208	104	4	to	to	PART
abrj-208	104	5	valid	valid	VERB
abrj-208	104	6	nothing	nothing	PRON
abrj-208	104	7	effective	effective	ADJ
abrj-208	104	8	3	3	NUM
abrj-208	104	9	3.8	3.8	NUM
abrj-208	104	10	3.8	3.8	NUM
abrj-208	104	11	3.8	3.8	NUM
abrj-208	104	12	little	little	ADJ
abrj-208	104	13	effective	effective	ADJ
abrj-208	104	14	12	12	NUM
abrj-208	104	15	15.0	15.0	NUM
abrj-208	104	16	15.0	15.0	NUM
abrj-208	104	17	18.8	18.8	NUM
abrj-208	104	18	regular	regular	ADV
abrj-208	104	19	23	23	NUM
abrj-208	104	20	28.7	28.7	NUM
abrj-208	104	21	28.7	28.7	NUM
abrj-208	104	22	47.5	47.5	NUM
abrj-208	104	23	cash	cash	NOUN
abrj-208	104	24	24	24	NUM
abrj-208	104	25	30.0	30.0	NUM
abrj-208	104	26	30.0	30.0	NUM
abrj-208	104	27	77.5	77.5	NUM
abrj-208	104	28	very	very	ADV
abrj-208	104	29	effective	effective	ADJ
abrj-208	104	30	18	18	NUM
abrj-208	104	31	22.5	22.5	NUM
abrj-208	104	32	22.5	22.5	NUM
abrj-208	104	33	100.0	100.0	NUM
abrj-208	104	34	total	total	NOUN
abrj-208	104	35	80	80	NUM
abrj-208	104	36	100.0	100.0	NUM
abrj-208	104	37	100.0	100.0	NUM
abrj-208	104	38	it	it	PRON
abrj-208	104	39	was	be	AUX
abrj-208	104	40	verified	verify	VERB
abrj-208	104	41	that	that	SCONJ
abrj-208	104	42	24	24	NUM
abrj-208	104	43	people	people	NOUN
abrj-208	104	44	,	,	PUNCT
abrj-208	104	45	equivalent	equivalent	ADJ
abrj-208	104	46	to	to	ADP
abrj-208	104	47	30	30	NUM
abrj-208	104	48	%	%	NOUN
abrj-208	104	49	,	,	PUNCT
abrj-208	104	50	and	and	CCONJ
abrj-208	104	51	18	18	NUM
abrj-208	104	52	people	people	NOUN
abrj-208	104	53	,	,	PUNCT
abrj-208	104	54	equivalent	equivalent	ADJ
abrj-208	104	55	to	to	ADP
abrj-208	104	56	22.5	22.5	NUM
abrj-208	104	57	%	%	NOUN
abrj-208	104	58	,	,	PUNCT
abrj-208	104	59	consider	consider	VERB
abrj-208	104	60	that	that	SCONJ
abrj-208	104	61	digital	digital	ADJ
abrj-208	104	62	marketing	marketing	NOUN
abrj-208	104	63	in	in	ADP
abrj-208	104	64	promoting	promote	VERB
abrj-208	104	65	the	the	DET
abrj-208	104	66	city	city	NOUN
abrj-208	104	67	is	be	AUX
abrj-208	104	68	effective	effective	ADJ
abrj-208	104	69	and	and	CCONJ
abrj-208	104	70	very	very	ADV
abrj-208	104	71	effective	effective	ADJ
abrj-208	104	72	,	,	PUNCT
abrj-208	104	73	while	while	SCONJ
abrj-208	104	74	23	23	NUM
abrj-208	104	75	people	people	NOUN
abrj-208	104	76	,	,	PUNCT
abrj-208	104	77	equivalent	equivalent	ADJ
abrj-208	104	78	to	to	ADP
abrj-208	104	79	28.7	28.7	NUM
abrj-208	104	80	%	%	NOUN
abrj-208	104	81	,	,	PUNCT
abrj-208	104	82	consider	consider	VERB
abrj-208	104	83	that	that	SCONJ
abrj-208	104	84	its	its	PRON
abrj-208	104	85	effectiveness	effectiveness	NOUN
abrj-208	104	86	is	be	AUX
abrj-208	104	87	average	average	ADJ
abrj-208	104	88	.	.	PUNCT
abrj-208	105	1	on	on	ADP
abrj-208	105	2	the	the	DET
abrj-208	105	3	other	other	ADJ
abrj-208	105	4	hand	hand	NOUN
abrj-208	105	5	,	,	PUNCT
abrj-208	105	6	12	12	NUM
abrj-208	105	7	people	people	NOUN
abrj-208	105	8	,	,	PUNCT
abrj-208	105	9	equivalent	equivalent	ADJ
abrj-208	105	10	to	to	ADP
abrj-208	105	11	15	15	NUM
abrj-208	105	12	%	%	NOUN
abrj-208	105	13	,	,	PUNCT
abrj-208	105	14	and	and	CCONJ
abrj-208	105	15	3	3	NUM
abrj-208	105	16	people	people	NOUN
abrj-208	105	17	,	,	PUNCT
abrj-208	105	18	equivalent	equivalent	ADJ
abrj-208	105	19	to	to	ADP
abrj-208	105	20	3.8	3.8	NUM
abrj-208	105	21	%	%	NOUN
abrj-208	105	22	,	,	PUNCT
abrj-208	105	23	asian	asian	ADJ
abrj-208	105	24	business	business	NOUN
abrj-208	105	25	research	research	NOUN
abrj-208	105	26	journal	journal	NOUN
abrj-208	105	27	,	,	PUNCT
abrj-208	105	28	2024	2024	NUM
abrj-208	105	29	,	,	PUNCT
abrj-208	105	30	9	9	NUM
abrj-208	105	31	:	:	SYM
abrj-208	105	32	105	105	NUM
abrj-208	105	33	-	-	SYM
abrj-208	105	34	110	110	NUM
abrj-208	105	35	109	109	NUM
abrj-208	105	36	©	©	PROPN
abrj-208	105	37	2024	2024	NUM
abrj-208	105	38	by	by	ADP
abrj-208	105	39	the	the	DET
abrj-208	105	40	authors	author	NOUN
abrj-208	105	41	;	;	PUNCT
abrj-208	105	42	licensee	licensee	NOUN
abrj-208	105	43	eastern	eastern	ADJ
abrj-208	105	44	centre	centre	NOUN
abrj-208	105	45	of	of	ADP
abrj-208	105	46	science	science	NOUN
abrj-208	105	47	and	and	CCONJ
abrj-208	105	48	education	education	NOUN
abrj-208	105	49	,	,	PUNCT
abrj-208	105	50	usa	usa	PROPN
abrj-208	105	51	reported	report	VERB
abrj-208	105	52	that	that	SCONJ
abrj-208	105	53	it	it	PRON
abrj-208	105	54	is	be	AUX
abrj-208	105	55	little	little	ADJ
abrj-208	105	56	or	or	CCONJ
abrj-208	105	57	not	not	PART
abrj-208	105	58	at	at	ADV
abrj-208	105	59	all	all	ADV
abrj-208	105	60	effective	effective	ADJ
abrj-208	105	61	.	.	PUNCT
abrj-208	106	1	based	base	VERB
abrj-208	106	2	on	on	ADP
abrj-208	106	3	the	the	DET
abrj-208	106	4	evidence	evidence	NOUN
abrj-208	106	5	,	,	PUNCT
abrj-208	106	6	the	the	DET
abrj-208	106	7	effectiveness	effectiveness	NOUN
abrj-208	106	8	of	of	ADP
abrj-208	106	9	digital	digital	ADJ
abrj-208	106	10	marketing	marketing	NOUN
abrj-208	106	11	in	in	ADP
abrj-208	106	12	promoting	promote	VERB
abrj-208	106	13	the	the	DET
abrj-208	106	14	city	city	NOUN
abrj-208	106	15	shows	show	VERB
abrj-208	106	16	a	a	DET
abrj-208	106	17	predominantly	predominantly	ADV
abrj-208	106	18	positive	positive	ADJ
abrj-208	106	19	perception	perception	NOUN
abrj-208	106	20	among	among	ADP
abrj-208	106	21	those	those	PRON
abrj-208	106	22	surveyed	survey	VERB
abrj-208	106	23	.	.	PUNCT
abrj-208	107	1	however	however	ADV
abrj-208	107	2	,	,	PUNCT
abrj-208	107	3	there	there	PRON
abrj-208	107	4	is	be	VERB
abrj-208	107	5	a	a	DET
abrj-208	107	6	significant	significant	ADJ
abrj-208	107	7	percentage	percentage	NOUN
abrj-208	107	8	that	that	PRON
abrj-208	107	9	considers	consider	VERB
abrj-208	107	10	this	this	DET
abrj-208	107	11	effectiveness	effectiveness	NOUN
abrj-208	107	12	to	to	PART
abrj-208	107	13	be	be	AUX
abrj-208	107	14	average	average	ADJ
abrj-208	107	15	.	.	PUNCT
abrj-208	108	1	therefore	therefore	ADV
abrj-208	108	2	,	,	PUNCT
abrj-208	108	3	it	it	PRON
abrj-208	108	4	should	should	AUX
abrj-208	108	5	be	be	AUX
abrj-208	108	6	explored	explore	VERB
abrj-208	108	7	which	which	DET
abrj-208	108	8	aspects	aspect	NOUN
abrj-208	108	9	of	of	ADP
abrj-208	108	10	digital	digital	ADJ
abrj-208	108	11	marketing	marketing	NOUN
abrj-208	108	12	need	need	VERB
abrj-208	108	13	to	to	PART
abrj-208	108	14	be	be	AUX
abrj-208	108	15	improved	improve	VERB
abrj-208	108	16	,	,	PUNCT
abrj-208	108	17	perhaps	perhaps	ADV
abrj-208	108	18	in	in	ADP
abrj-208	108	19	terms	term	NOUN
abrj-208	108	20	of	of	ADP
abrj-208	108	21	segmentation	segmentation	NOUN
abrj-208	108	22	or	or	CCONJ
abrj-208	108	23	personalization	personalization	NOUN
abrj-208	108	24	of	of	ADP
abrj-208	108	25	messages	message	NOUN
abrj-208	108	26	.	.	PUNCT
abrj-208	109	1	according	accord	VERB
abrj-208	109	2	to	to	ADP
abrj-208	109	3	the	the	DET
abrj-208	109	4	question	question	NOUN
abrj-208	109	5	linked	link	VERB
abrj-208	109	6	to	to	ADP
abrj-208	109	7	whether	whether	SCONJ
abrj-208	109	8	you	you	PRON
abrj-208	109	9	consider	consider	VERB
abrj-208	109	10	that	that	SCONJ
abrj-208	109	11	digital	digital	ADJ
abrj-208	109	12	marketing	marketing	NOUN
abrj-208	109	13	is	be	AUX
abrj-208	109	14	essential	essential	ADJ
abrj-208	109	15	for	for	ADP
abrj-208	109	16	the	the	DET
abrj-208	109	17	tourist	tourist	NOUN
abrj-208	109	18	development	development	NOUN
abrj-208	109	19	of	of	ADP
abrj-208	109	20	the	the	DET
abrj-208	109	21	town	town	NOUN
abrj-208	109	22	,	,	PUNCT
abrj-208	109	23	the	the	DET
abrj-208	109	24	results	result	NOUN
abrj-208	109	25	are	be	AUX
abrj-208	109	26	shown	show	VERB
abrj-208	109	27	in	in	ADP
abrj-208	109	28	table	table	NOUN
abrj-208	109	29	9	9	NUM
abrj-208	109	30	.	.	PUNCT
abrj-208	109	31	table	table	NOUN
abrj-208	109	32	9	9	NUM
abrj-208	109	33	.	.	PUNCT
abrj-208	110	1	he	he	PRON
abrj-208	110	2	believes	believe	VERB
abrj-208	110	3	that	that	SCONJ
abrj-208	110	4	digital	digital	ADJ
abrj-208	110	5	marketing	marketing	NOUN
abrj-208	110	6	is	be	AUX
abrj-208	110	7	essential	essential	ADJ
abrj-208	110	8	for	for	ADP
abrj-208	110	9	the	the	DET
abrj-208	110	10	tourist	tourist	NOUN
abrj-208	110	11	development	development	NOUN
abrj-208	110	12	of	of	ADP
abrj-208	110	13	bahía	bahía	PROPN
abrj-208	110	14	de	de	PROPN
abrj-208	110	15	caráquez	caráquez	PROPN
abrj-208	111	1	f	f	PROPN
abrj-208	111	2	%	%	INTJ
abrj-208	111	3	%	%	INTJ
abrj-208	111	4	v	v	ADP
abrj-208	111	5	%	%	NOUN
abrj-208	111	6	to	to	PART
abrj-208	111	7	valid	valid	VERB
abrj-208	111	8	no	no	DET
abrj-208	111	9	3	3	NUM
abrj-208	111	10	3.8	3.8	NUM
abrj-208	111	11	3.8	3.8	NUM
abrj-208	111	12	3.8	3.8	NUM
abrj-208	112	1	yeah	yeah	NOUN
abrj-208	112	2	77	77	NUM
abrj-208	113	1	96.3	96.3	NUM
abrj-208	113	2	96.3	96.3	NUM
abrj-208	113	3	100.0	100.0	NUM
abrj-208	113	4	total	total	NOUN
abrj-208	113	5	80	80	NUM
abrj-208	113	6	100.0	100.0	NUM
abrj-208	113	7	100.0	100.0	NUM
abrj-208	113	8	as	as	SCONJ
abrj-208	113	9	shown	show	VERB
abrj-208	113	10	in	in	ADP
abrj-208	113	11	the	the	DET
abrj-208	113	12	table	table	NOUN
abrj-208	113	13	,	,	PUNCT
abrj-208	113	14	77	77	NUM
abrj-208	113	15	people	people	NOUN
abrj-208	113	16	,	,	PUNCT
abrj-208	113	17	equivalent	equivalent	ADJ
abrj-208	113	18	to	to	ADP
abrj-208	113	19	96.3	96.3	NUM
abrj-208	113	20	%	%	NOUN
abrj-208	113	21	,	,	PUNCT
abrj-208	113	22	indicated	indicate	VERB
abrj-208	113	23	that	that	SCONJ
abrj-208	113	24	they	they	PRON
abrj-208	113	25	consider	consider	VERB
abrj-208	113	26	digital	digital	ADJ
abrj-208	113	27	marketing	marketing	NOUN
abrj-208	113	28	to	to	PART
abrj-208	113	29	be	be	AUX
abrj-208	113	30	essential	essential	ADJ
abrj-208	113	31	for	for	ADP
abrj-208	113	32	the	the	DET
abrj-208	113	33	tourism	tourism	NOUN
abrj-208	113	34	development	development	NOUN
abrj-208	113	35	of	of	ADP
abrj-208	113	36	the	the	DET
abrj-208	113	37	city	city	NOUN
abrj-208	113	38	,	,	PUNCT
abrj-208	113	39	while	while	SCONJ
abrj-208	113	40	3	3	NUM
abrj-208	113	41	people	people	NOUN
abrj-208	113	42	,	,	PUNCT
abrj-208	113	43	equivalent	equivalent	ADJ
abrj-208	113	44	to	to	ADP
abrj-208	113	45	3.8	3.8	NUM
abrj-208	113	46	%	%	NOUN
abrj-208	113	47	,	,	PUNCT
abrj-208	113	48	indicated	indicate	VERB
abrj-208	113	49	that	that	SCONJ
abrj-208	113	50	they	they	PRON
abrj-208	113	51	do	do	AUX
abrj-208	113	52	not	not	PART
abrj-208	113	53	consider	consider	VERB
abrj-208	113	54	it	it	PRON
abrj-208	113	55	essential	essential	ADJ
abrj-208	113	56	.	.	PUNCT
abrj-208	114	1	based	base	VERB
abrj-208	114	2	on	on	ADP
abrj-208	114	3	the	the	DET
abrj-208	114	4	results	result	NOUN
abrj-208	114	5	obtained	obtain	VERB
abrj-208	114	6	,	,	PUNCT
abrj-208	114	7	the	the	DET
abrj-208	114	8	vast	vast	ADJ
abrj-208	114	9	majority	majority	NOUN
abrj-208	114	10	of	of	ADP
abrj-208	114	11	people	people	NOUN
abrj-208	114	12	see	see	VERB
abrj-208	114	13	digital	digital	ADJ
abrj-208	114	14	marketing	marketing	NOUN
abrj-208	114	15	as	as	ADP
abrj-208	114	16	essential	essential	ADJ
abrj-208	114	17	for	for	ADP
abrj-208	114	18	the	the	DET
abrj-208	114	19	tourism	tourism	NOUN
abrj-208	114	20	development	development	NOUN
abrj-208	114	21	of	of	ADP
abrj-208	114	22	the	the	DET
abrj-208	114	23	city	city	NOUN
abrj-208	114	24	,	,	PUNCT
abrj-208	114	25	which	which	PRON
abrj-208	114	26	reflects	reflect	VERB
abrj-208	114	27	a	a	DET
abrj-208	114	28	positive	positive	ADJ
abrj-208	114	29	perception	perception	NOUN
abrj-208	114	30	and	and	CCONJ
abrj-208	114	31	acceptance	acceptance	NOUN
abrj-208	114	32	of	of	ADP
abrj-208	114	33	the	the	DET
abrj-208	114	34	critical	critical	ADJ
abrj-208	114	35	role	role	NOUN
abrj-208	114	36	that	that	PRON
abrj-208	114	37	digital	digital	ADJ
abrj-208	114	38	marketing	marketing	NOUN
abrj-208	114	39	plays	play	VERB
abrj-208	114	40	in	in	ADP
abrj-208	114	41	the	the	DET
abrj-208	114	42	promotion	promotion	NOUN
abrj-208	114	43	of	of	ADP
abrj-208	114	44	tourist	tourist	NOUN
abrj-208	114	45	destinations	destination	NOUN
abrj-208	114	46	.	.	PUNCT
abrj-208	115	1	this	this	PRON
abrj-208	115	2	is	be	AUX
abrj-208	115	3	why	why	SCONJ
abrj-208	115	4	taking	take	VERB
abrj-208	115	5	advantage	advantage	NOUN
abrj-208	115	6	of	of	ADP
abrj-208	115	7	these	these	DET
abrj-208	115	8	tools	tool	NOUN
abrj-208	115	9	can	can	AUX
abrj-208	115	10	provide	provide	VERB
abrj-208	115	11	a	a	DET
abrj-208	115	12	significant	significant	ADJ
abrj-208	115	13	competitive	competitive	ADJ
abrj-208	115	14	advantage	advantage	NOUN
abrj-208	115	15	in	in	ADP
abrj-208	115	16	the	the	DET
abrj-208	115	17	local	local	ADJ
abrj-208	115	18	market	market	NOUN
abrj-208	115	19	.	.	PUNCT
abrj-208	116	1	4	4	X
abrj-208	116	2	.	.	X
abrj-208	116	3	discussion	discussion	NOUN
abrj-208	116	4	based	base	VERB
abrj-208	116	5	on	on	ADP
abrj-208	116	6	the	the	DET
abrj-208	116	7	exhaustive	exhaustive	ADJ
abrj-208	116	8	investigation	investigation	NOUN
abrj-208	116	9	of	of	ADP
abrj-208	116	10	works	work	NOUN
abrj-208	116	11	carried	carry	VERB
abrj-208	116	12	out	out	ADP
abrj-208	116	13	that	that	PRON
abrj-208	116	14	agree	agree	VERB
abrj-208	116	15	with	with	ADP
abrj-208	116	16	the	the	DET
abrj-208	116	17	research	research	NOUN
abrj-208	116	18	presented	present	VERB
abrj-208	116	19	,	,	PUNCT
abrj-208	116	20	the	the	DET
abrj-208	116	21	work	work	NOUN
abrj-208	116	22	referred	refer	VERB
abrj-208	116	23	to	to	ADP
abrj-208	116	24	marketing	marketing	NOUN
abrj-208	116	25	strategies	strategy	NOUN
abrj-208	116	26	for	for	ADP
abrj-208	116	27	tourist	tourist	NOUN
abrj-208	116	28	destinations	destination	NOUN
abrj-208	116	29	in	in	ADP
abrj-208	116	30	the	the	DET
abrj-208	116	31	sucre	sucre	PROPN
abrj-208	116	32	canton	canton	PROPN
abrj-208	116	33	was	be	AUX
abrj-208	116	34	visualized	visualize	VERB
abrj-208	116	35	(	(	PUNCT
abrj-208	116	36	villacis	villacis	PROPN
abrj-208	116	37	et	et	PROPN
abrj-208	116	38	al	al	PROPN
abrj-208	116	39	.	.	PROPN
abrj-208	116	40	,	,	PUNCT
abrj-208	116	41	2021	2021	NUM
abrj-208	116	42	)	)	PUNCT
abrj-208	116	43	which	which	PRON
abrj-208	116	44	express	express	VERB
abrj-208	116	45	that	that	SCONJ
abrj-208	116	46	the	the	DET
abrj-208	116	47	sucre	sucre	PROPN
abrj-208	116	48	canton	canton	PROPN
abrj-208	116	49	has	have	VERB
abrj-208	116	50	natural	natural	ADJ
abrj-208	116	51	and	and	CCONJ
abrj-208	116	52	cultural	cultural	ADJ
abrj-208	116	53	attractions	attraction	NOUN
abrj-208	116	54	such	such	ADJ
abrj-208	116	55	as	as	ADP
abrj-208	116	56	historical	historical	ADJ
abrj-208	116	57	,	,	PUNCT
abrj-208	116	58	archaeological	archaeological	ADJ
abrj-208	116	59	,	,	PUNCT
abrj-208	116	60	rural	rural	ADJ
abrj-208	116	61	,	,	PUNCT
abrj-208	116	62	adventure	adventure	NOUN
abrj-208	116	63	and	and	CCONJ
abrj-208	116	64	nature	nature	NOUN
abrj-208	116	65	tourism	tourism	NOUN
abrj-208	116	66	,	,	PUNCT
abrj-208	116	67	which	which	PRON
abrj-208	116	68	are	be	AUX
abrj-208	116	69	essential	essential	ADJ
abrj-208	116	70	for	for	ADP
abrj-208	116	71	attracting	attract	VERB
abrj-208	116	72	tourists	tourist	NOUN
abrj-208	116	73	,	,	PUNCT
abrj-208	116	74	with	with	ADP
abrj-208	116	75	this	this	DET
abrj-208	116	76	marketing	marketing	NOUN
abrj-208	116	77	strategy	strategy	NOUN
abrj-208	116	78	the	the	DET
abrj-208	116	79	tourist	tourist	NOUN
abrj-208	116	80	activity	activity	NOUN
abrj-208	116	81	that	that	PRON
abrj-208	116	82	this	this	DET
abrj-208	116	83	population	population	NOUN
abrj-208	116	84	has	have	VERB
abrj-208	116	85	in	in	ADP
abrj-208	116	86	the	the	DET
abrj-208	116	87	north	north	NOUN
abrj-208	116	88	of	of	ADP
abrj-208	116	89	the	the	DET
abrj-208	116	90	province	province	NOUN
abrj-208	116	91	of	of	ADP
abrj-208	116	92	manabí	manabí	NOUN
abrj-208	116	93	would	would	AUX
abrj-208	116	94	begin	begin	VERB
abrj-208	116	95	to	to	PART
abrj-208	116	96	be	be	AUX
abrj-208	116	97	exploited	exploit	VERB
abrj-208	116	98	.	.	PUNCT
abrj-208	117	1	according	accord	VERB
abrj-208	117	2	to	to	ADP
abrj-208	117	3	the	the	DET
abrj-208	117	4	authors	author	NOUN
abrj-208	117	5	,	,	PUNCT
abrj-208	117	6	sucre	sucre	PROPN
abrj-208	117	7	canton	canton	PROPN
abrj-208	117	8	can	can	AUX
abrj-208	117	9	position	position	VERB
abrj-208	117	10	itself	itself	PRON
abrj-208	117	11	as	as	ADP
abrj-208	117	12	an	an	DET
abrj-208	117	13	attractive	attractive	ADJ
abrj-208	117	14	destination	destination	NOUN
abrj-208	117	15	within	within	ADP
abrj-208	117	16	the	the	DET
abrj-208	117	17	region	region	NOUN
abrj-208	117	18	,	,	PUNCT
abrj-208	117	19	differentiating	differentiate	VERB
abrj-208	117	20	itself	itself	PRON
abrj-208	117	21	from	from	ADP
abrj-208	117	22	other	other	ADJ
abrj-208	117	23	tourist	tourist	NOUN
abrj-208	117	24	locations	location	NOUN
abrj-208	117	25	in	in	ADP
abrj-208	117	26	manabí	manabí	NOUN
abrj-208	117	27	,	,	PUNCT
abrj-208	117	28	this	this	DET
abrj-208	117	29	competition	competition	NOUN
abrj-208	117	30	can	can	AUX
abrj-208	117	31	encourage	encourage	VERB
abrj-208	117	32	improvements	improvement	NOUN
abrj-208	117	33	in	in	ADP
abrj-208	117	34	tourist	tourist	NOUN
abrj-208	117	35	services	service	NOUN
abrj-208	117	36	and	and	CCONJ
abrj-208	117	37	experiences	experience	NOUN
abrj-208	117	38	,	,	PUNCT
abrj-208	117	39	the	the	DET
abrj-208	117	40	exploitation	exploitation	NOUN
abrj-208	117	41	of	of	ADP
abrj-208	117	42	tourist	tourist	NOUN
abrj-208	117	43	activity	activity	NOUN
abrj-208	117	44	must	must	AUX
abrj-208	117	45	be	be	AUX
abrj-208	117	46	carried	carry	VERB
abrj-208	117	47	out	out	ADP
abrj-208	117	48	in	in	ADP
abrj-208	117	49	a	a	DET
abrj-208	117	50	sustainable	sustainable	ADJ
abrj-208	117	51	way	way	NOUN
abrj-208	117	52	,	,	PUNCT
abrj-208	117	53	ensuring	ensure	VERB
abrj-208	117	54	that	that	SCONJ
abrj-208	117	55	natural	natural	ADJ
abrj-208	117	56	and	and	CCONJ
abrj-208	117	57	cultural	cultural	ADJ
abrj-208	117	58	resources	resource	NOUN
abrj-208	117	59	are	be	AUX
abrj-208	117	60	preserved	preserve	VERB
abrj-208	117	61	for	for	ADP
abrj-208	117	62	future	future	ADJ
abrj-208	117	63	generations	generation	NOUN
abrj-208	117	64	,	,	PUNCT
abrj-208	117	65	in	in	ADP
abrj-208	117	66	this	this	DET
abrj-208	117	67	way	way	NOUN
abrj-208	117	68	it	it	PRON
abrj-208	117	69	can	can	AUX
abrj-208	117	70	attract	attract	VERB
abrj-208	117	71	a	a	DET
abrj-208	117	72	type	type	NOUN
abrj-208	117	73	of	of	ADP
abrj-208	117	74	tourist	tourist	NOUN
abrj-208	117	75	who	who	PRON
abrj-208	117	76	values	value	VERB
abrj-208	117	77	ecotourism	ecotourism	NOUN
abrj-208	117	78	and	and	CCONJ
abrj-208	117	79	responsible	responsible	ADJ
abrj-208	117	80	tourism	tourism	NOUN
abrj-208	117	81	,	,	PUNCT
abrj-208	117	82	implementing	implement	VERB
abrj-208	117	83	marketing	marketing	NOUN
abrj-208	117	84	strategies	strategy	NOUN
abrj-208	117	85	that	that	PRON
abrj-208	117	86	highlight	highlight	VERB
abrj-208	117	87	the	the	DET
abrj-208	117	88	tourist	tourist	NOUN
abrj-208	117	89	resources	resource	NOUN
abrj-208	117	90	of	of	ADP
abrj-208	117	91	bahía	bahía	PROPN
abrj-208	117	92	de	de	PROPN
abrj-208	117	93	caráquez	caráquez	PROPN
abrj-208	117	94	can	can	AUX
abrj-208	117	95	be	be	AUX
abrj-208	117	96	crucial	crucial	ADJ
abrj-208	117	97	to	to	PART
abrj-208	117	98	position	position	VERB
abrj-208	117	99	the	the	DET
abrj-208	117	100	destination	destination	NOUN
abrj-208	117	101	in	in	ADP
abrj-208	117	102	the	the	DET
abrj-208	117	103	market	market	NOUN
abrj-208	117	104	,	,	PUNCT
abrj-208	117	105	social	social	ADJ
abrj-208	117	106	media	medium	NOUN
abrj-208	117	107	campaigns	campaign	NOUN
abrj-208	117	108	,	,	PUNCT
abrj-208	117	109	collaborations	collaboration	NOUN
abrj-208	117	110	with	with	ADP
abrj-208	117	111	tourism	tourism	NOUN
abrj-208	117	112	influencers	influencer	NOUN
abrj-208	117	113	,	,	PUNCT
abrj-208	117	114	and	and	CCONJ
abrj-208	117	115	the	the	DET
abrj-208	117	116	promotion	promotion	NOUN
abrj-208	117	117	of	of	ADP
abrj-208	117	118	cultural	cultural	ADJ
abrj-208	117	119	events	event	NOUN
abrj-208	117	120	should	should	AUX
abrj-208	117	121	be	be	AUX
abrj-208	117	122	included	include	VERB
abrj-208	117	123	.	.	PUNCT
abrj-208	118	1	furthermore	furthermore	ADV
abrj-208	118	2	,	,	PUNCT
abrj-208	118	3	the	the	DET
abrj-208	118	4	work	work	NOUN
abrj-208	118	5	of	of	ADP
abrj-208	118	6	the	the	DET
abrj-208	118	7	researchers	researcher	NOUN
abrj-208	118	8	(	(	PUNCT
abrj-208	118	9	laz	laz	NOUN
abrj-208	118	10	&	&	CCONJ
abrj-208	118	11	lucas	lucas	PROPN
abrj-208	118	12	,	,	PUNCT
abrj-208	118	13	2021	2021	NUM
abrj-208	118	14	)	)	PUNCT
abrj-208	118	15	in	in	ADP
abrj-208	118	16	their	their	PRON
abrj-208	118	17	work	work	NOUN
abrj-208	118	18	named	name	VERB
abrj-208	118	19	audiovisual	audiovisual	ADJ
abrj-208	118	20	communication	communication	NOUN
abrj-208	118	21	as	as	ADP
abrj-208	118	22	a	a	DET
abrj-208	118	23	tourism	tourism	NOUN
abrj-208	118	24	promotion	promotion	NOUN
abrj-208	118	25	tool	tool	NOUN
abrj-208	118	26	:	:	PUNCT
abrj-208	118	27	case	case	NOUN
abrj-208	118	28	of	of	ADP
abrj-208	118	29	bahía	bahía	PROPN
abrj-208	118	30	de	de	PROPN
abrj-208	118	31	caráquez	caráquez	PROPN
abrj-208	118	32	,	,	PUNCT
abrj-208	118	33	ecuador	ecuador	NOUN
abrj-208	118	34	2020	2020	NUM
abrj-208	118	35	,	,	PUNCT
abrj-208	118	36	which	which	PRON
abrj-208	118	37	reveals	reveal	VERB
abrj-208	118	38	that	that	SCONJ
abrj-208	118	39	audiovisual	audiovisual	ADJ
abrj-208	118	40	marketing	marketing	NOUN
abrj-208	118	41	strategies	strategy	NOUN
abrj-208	118	42	help	help	AUX
abrj-208	118	43	connect	connect	VERB
abrj-208	118	44	bahía	bahía	PROPN
abrj-208	118	45	de	de	PROPN
abrj-208	118	46	caráquez	caráquez	PROPN
abrj-208	118	47	with	with	ADP
abrj-208	118	48	its	its	PRON
abrj-208	118	49	potential	potential	ADJ
abrj-208	118	50	tourist	tourist	NOUN
abrj-208	118	51	attractions	attraction	NOUN
abrj-208	118	52	through	through	ADP
abrj-208	118	53	its	its	PRON
abrj-208	118	54	well	well	ADV
abrj-208	118	55	-	-	PUNCT
abrj-208	118	56	defined	define	VERB
abrj-208	118	57	history	history	NOUN
abrj-208	118	58	and	and	CCONJ
abrj-208	118	59	gastronomy	gastronomy	NOUN
abrj-208	118	60	,	,	PUNCT
abrj-208	118	61	which	which	PRON
abrj-208	118	62	aim	aim	VERB
abrj-208	118	63	to	to	PART
abrj-208	118	64	impact	impact	VERB
abrj-208	118	65	tourists	tourist	NOUN
abrj-208	118	66	based	base	VERB
abrj-208	118	67	on	on	ADP
abrj-208	118	68	communication	communication	NOUN
abrj-208	118	69	strategies	strategy	NOUN
abrj-208	118	70	that	that	PRON
abrj-208	118	71	are	be	AUX
abrj-208	118	72	perceived	perceive	VERB
abrj-208	118	73	by	by	ADP
abrj-208	118	74	all	all	DET
abrj-208	118	75	the	the	DET
abrj-208	118	76	senses	sense	NOUN
abrj-208	118	77	,	,	PUNCT
abrj-208	118	78	generating	generate	VERB
abrj-208	118	79	experiences	experience	NOUN
abrj-208	118	80	that	that	PRON
abrj-208	118	81	enhance	enhance	VERB
abrj-208	118	82	the	the	DET
abrj-208	118	83	tourist	tourist	NOUN
abrj-208	118	84	's	's	PART
abrj-208	118	85	sensations	sensation	NOUN
abrj-208	118	86	.	.	PUNCT
abrj-208	119	1	in	in	ADP
abrj-208	119	2	relation	relation	NOUN
abrj-208	119	3	to	to	ADP
abrj-208	119	4	this	this	DET
abrj-208	119	5	article	article	NOUN
abrj-208	119	6	,	,	PUNCT
abrj-208	119	7	a	a	DET
abrj-208	119	8	consensus	consensus	NOUN
abrj-208	119	9	was	be	AUX
abrj-208	119	10	reached	reach	VERB
abrj-208	119	11	on	on	ADP
abrj-208	119	12	its	its	PRON
abrj-208	119	13	research	research	NOUN
abrj-208	119	14	because	because	SCONJ
abrj-208	119	15	thanks	thank	NOUN
abrj-208	119	16	to	to	ADP
abrj-208	119	17	audiovisual	audiovisual	ADJ
abrj-208	119	18	marketing	marketing	NOUN
abrj-208	119	19	,	,	PUNCT
abrj-208	119	20	bahía	bahía	PROPN
abrj-208	119	21	de	de	PROPN
abrj-208	119	22	caráquez	caráquez	PROPN
abrj-208	119	23	can	can	AUX
abrj-208	119	24	weave	weave	VERB
abrj-208	119	25	an	an	DET
abrj-208	119	26	emotional	emotional	ADJ
abrj-208	119	27	bond	bond	NOUN
abrj-208	119	28	with	with	ADP
abrj-208	119	29	its	its	PRON
abrj-208	119	30	future	future	ADJ
abrj-208	119	31	visitors	visitor	NOUN
abrj-208	119	32	,	,	PUNCT
abrj-208	119	33	by	by	ADP
abrj-208	119	34	telling	tell	VERB
abrj-208	119	35	captivating	captivate	VERB
abrj-208	119	36	stories	story	NOUN
abrj-208	119	37	about	about	ADP
abrj-208	119	38	its	its	PRON
abrj-208	119	39	rich	rich	ADJ
abrj-208	119	40	history	history	NOUN
abrj-208	119	41	and	and	CCONJ
abrj-208	119	42	exquisite	exquisite	ADJ
abrj-208	119	43	gastronomy	gastronomy	NOUN
abrj-208	119	44	,	,	PUNCT
abrj-208	119	45	this	this	DET
abrj-208	119	46	tourist	tourist	NOUN
abrj-208	119	47	destination	destination	NOUN
abrj-208	119	48	creates	create	VERB
abrj-208	119	49	a	a	DET
abrj-208	119	50	visual	visual	ADJ
abrj-208	119	51	and	and	CCONJ
abrj-208	119	52	sensorial	sensorial	ADJ
abrj-208	119	53	experience	experience	NOUN
abrj-208	119	54	that	that	PRON
abrj-208	119	55	leaves	leave	VERB
abrj-208	119	56	a	a	DET
abrj-208	119	57	deep	deep	ADJ
abrj-208	119	58	mark	mark	NOUN
abrj-208	119	59	.	.	PUNCT
abrj-208	120	1	the	the	DET
abrj-208	120	2	combination	combination	NOUN
abrj-208	120	3	of	of	ADP
abrj-208	120	4	images	image	NOUN
abrj-208	120	5	and	and	CCONJ
abrj-208	120	6	sounds	sound	VERB
abrj-208	120	7	evokes	evoke	VERB
abrj-208	120	8	intense	intense	ADJ
abrj-208	120	9	emotions	emotion	NOUN
abrj-208	120	10	,	,	PUNCT
abrj-208	120	11	making	make	VERB
abrj-208	120	12	travellers	traveller	NOUN
abrj-208	120	13	feel	feel	VERB
abrj-208	120	14	connected	connected	ADJ
abrj-208	120	15	to	to	ADP
abrj-208	120	16	the	the	DET
abrj-208	120	17	local	local	ADJ
abrj-208	120	18	culture	culture	NOUN
abrj-208	120	19	and	and	CCONJ
abrj-208	120	20	want	want	VERB
abrj-208	120	21	to	to	PART
abrj-208	120	22	live	live	VERB
abrj-208	120	23	unforgettable	unforgettable	ADJ
abrj-208	120	24	adventures	adventure	NOUN
abrj-208	120	25	.	.	PUNCT
abrj-208	121	1	likewise	likewise	ADV
abrj-208	121	2	(	(	PUNCT
abrj-208	121	3	villacis	villacis	PROPN
abrj-208	121	4	et	et	PROPN
abrj-208	121	5	al	al	PROPN
abrj-208	121	6	.	.	PROPN
abrj-208	121	7	,	,	PUNCT
abrj-208	121	8	2018	2018	NUM
abrj-208	121	9	)	)	PUNCT
abrj-208	121	10	with	with	SCONJ
abrj-208	121	11	the	the	DET
abrj-208	121	12	work	work	NOUN
abrj-208	121	13	entitled	entitle	VERB
abrj-208	121	14	"	"	PUNCT
abrj-208	121	15	perception	perception	NOUN
abrj-208	121	16	of	of	ADP
abrj-208	121	17	local	local	ADJ
abrj-208	121	18	actors	actor	NOUN
abrj-208	121	19	on	on	ADP
abrj-208	121	20	sustainable	sustainable	ADJ
abrj-208	121	21	tourism	tourism	NOUN
abrj-208	121	22	in	in	ADP
abrj-208	121	23	communities	community	NOUN
abrj-208	121	24	of	of	ADP
abrj-208	121	25	leónidas	leónidas	PROPN
abrj-208	121	26	plaza	plaza	PROPN
abrj-208	121	27	of	of	ADP
abrj-208	121	28	the	the	DET
abrj-208	121	29	canton	canton	PROPN
abrj-208	121	30	sucre	sucre	PROPN
abrj-208	121	31	,	,	PUNCT
abrj-208	121	32	manabí	manabí	NOUN
abrj-208	121	33	"	"	PUNCT
abrj-208	121	34	reveal	reveal	VERB
abrj-208	121	35	that	that	SCONJ
abrj-208	121	36	tourism	tourism	NOUN
abrj-208	121	37	can	can	AUX
abrj-208	121	38	not	not	PART
abrj-208	121	39	only	only	ADV
abrj-208	121	40	be	be	AUX
abrj-208	121	41	said	say	VERB
abrj-208	121	42	to	to	PART
abrj-208	121	43	be	be	AUX
abrj-208	121	44	the	the	DET
abrj-208	121	45	people	people	NOUN
abrj-208	121	46	who	who	PRON
abrj-208	121	47	visit	visit	VERB
abrj-208	121	48	a	a	DET
abrj-208	121	49	place	place	NOUN
abrj-208	121	50	,	,	PUNCT
abrj-208	121	51	to	to	PART
abrj-208	121	52	do	do	AUX
abrj-208	121	53	tourism	tourism	NOUN
abrj-208	121	54	requires	require	VERB
abrj-208	121	55	many	many	ADJ
abrj-208	121	56	factors	factor	NOUN
abrj-208	121	57	that	that	PRON
abrj-208	121	58	make	make	VERB
abrj-208	121	59	this	this	PRON
abrj-208	121	60	possible	possible	ADJ
abrj-208	121	61	,	,	PUNCT
abrj-208	121	62	one	one	PRON
abrj-208	121	63	can	can	AUX
abrj-208	121	64	start	start	VERB
abrj-208	121	65	with	with	ADP
abrj-208	121	66	the	the	DET
abrj-208	121	67	economic	economic	ADJ
abrj-208	121	68	part	part	NOUN
abrj-208	121	69	that	that	PRON
abrj-208	121	70	is	be	AUX
abrj-208	121	71	very	very	ADV
abrj-208	121	72	important	important	ADJ
abrj-208	121	73	for	for	ADP
abrj-208	121	74	both	both	CCONJ
abrj-208	121	75	the	the	DET
abrj-208	121	76	one	one	NOUN
abrj-208	121	77	who	who	PRON
abrj-208	121	78	travels	travel	VERB
abrj-208	121	79	and	and	CCONJ
abrj-208	121	80	the	the	DET
abrj-208	121	81	one	one	NOUN
abrj-208	121	82	who	who	PRON
abrj-208	121	83	receives	receive	VERB
abrj-208	121	84	the	the	DET
abrj-208	121	85	tourist	tourist	NOUN
abrj-208	121	86	,	,	PUNCT
abrj-208	121	87	since	since	SCONJ
abrj-208	121	88	if	if	SCONJ
abrj-208	121	89	one	one	PRON
abrj-208	121	90	travels	travel	VERB
abrj-208	121	91	it	it	PRON
abrj-208	121	92	is	be	AUX
abrj-208	121	93	because	because	SCONJ
abrj-208	121	94	one	one	NUM
abrj-208	121	95	is	be	AUX
abrj-208	121	96	going	go	VERB
abrj-208	121	97	to	to	PART
abrj-208	121	98	spend	spend	VERB
abrj-208	121	99	money	money	NOUN
abrj-208	121	100	which	which	PRON
abrj-208	121	101	means	mean	VERB
abrj-208	121	102	contributing	contribute	VERB
abrj-208	121	103	to	to	ADP
abrj-208	121	104	the	the	DET
abrj-208	121	105	economic	economic	ADJ
abrj-208	121	106	growth	growth	NOUN
abrj-208	121	107	of	of	ADP
abrj-208	121	108	the	the	DET
abrj-208	121	109	place	place	NOUN
abrj-208	121	110	and	and	CCONJ
abrj-208	121	111	the	the	DET
abrj-208	121	112	people	people	NOUN
abrj-208	121	113	who	who	PRON
abrj-208	121	114	live	live	VERB
abrj-208	121	115	there	there	ADV
abrj-208	121	116	.	.	PUNCT
abrj-208	122	1	another	another	DET
abrj-208	122	2	factor	factor	NOUN
abrj-208	122	3	would	would	AUX
abrj-208	122	4	be	be	AUX
abrj-208	122	5	the	the	DET
abrj-208	122	6	quality	quality	NOUN
abrj-208	122	7	of	of	ADP
abrj-208	122	8	the	the	DET
abrj-208	122	9	services	service	NOUN
abrj-208	122	10	that	that	PRON
abrj-208	122	11	are	be	AUX
abrj-208	122	12	acquired	acquire	VERB
abrj-208	122	13	,	,	PUNCT
abrj-208	122	14	that	that	PRON
abrj-208	122	15	is	be	AUX
abrj-208	122	16	why	why	SCONJ
abrj-208	122	17	a	a	DET
abrj-208	122	18	service	service	NOUN
abrj-208	122	19	must	must	AUX
abrj-208	122	20	be	be	AUX
abrj-208	122	21	offered	offer	VERB
abrj-208	122	22	that	that	PRON
abrj-208	122	23	is	be	AUX
abrj-208	122	24	worthy	worthy	ADJ
abrj-208	122	25	of	of	ADP
abrj-208	122	26	praise	praise	NOUN
abrj-208	122	27	from	from	ADP
abrj-208	122	28	visitors	visitor	NOUN
abrj-208	122	29	this	this	PRON
abrj-208	122	30	will	will	AUX
abrj-208	122	31	help	help	VERB
abrj-208	122	32	them	they	PRON
abrj-208	122	33	return	return	VERB
abrj-208	122	34	and	and	CCONJ
abrj-208	122	35	feel	feel	VERB
abrj-208	122	36	the	the	DET
abrj-208	122	37	need	need	NOUN
abrj-208	122	38	to	to	PART
abrj-208	122	39	return	return	VERB
abrj-208	122	40	,	,	PUNCT
abrj-208	122	41	this	this	PRON
abrj-208	122	42	in	in	ADP
abrj-208	122	43	turn	turn	NOUN
abrj-208	122	44	allows	allow	VERB
abrj-208	122	45	the	the	DET
abrj-208	122	46	place	place	NOUN
abrj-208	122	47	to	to	PART
abrj-208	122	48	be	be	AUX
abrj-208	122	49	improved	improve	VERB
abrj-208	122	50	in	in	ADP
abrj-208	122	51	all	all	DET
abrj-208	122	52	aspects	aspect	NOUN
abrj-208	122	53	.	.	PUNCT
abrj-208	123	1	the	the	DET
abrj-208	123	2	authors	author	NOUN
abrj-208	123	3	point	point	VERB
abrj-208	123	4	out	out	ADP
abrj-208	123	5	that	that	SCONJ
abrj-208	123	6	tourism	tourism	NOUN
abrj-208	123	7	encompasses	encompass	VERB
abrj-208	123	8	much	much	ADV
abrj-208	123	9	more	more	ADJ
abrj-208	123	10	than	than	ADP
abrj-208	123	11	just	just	ADV
abrj-208	123	12	the	the	DET
abrj-208	123	13	arrival	arrival	NOUN
abrj-208	123	14	of	of	ADP
abrj-208	123	15	visitors	visitor	NOUN
abrj-208	123	16	,	,	PUNCT
abrj-208	123	17	as	as	SCONJ
abrj-208	123	18	it	it	PRON
abrj-208	123	19	depends	depend	VERB
abrj-208	123	20	on	on	ADP
abrj-208	123	21	key	key	ADJ
abrj-208	123	22	factors	factor	NOUN
abrj-208	123	23	.	.	PUNCT
abrj-208	124	1	firstly	firstly	ADV
abrj-208	124	2	,	,	PUNCT
abrj-208	124	3	the	the	DET
abrj-208	124	4	economic	economic	ADJ
abrj-208	124	5	aspect	aspect	NOUN
abrj-208	124	6	benefits	benefit	VERB
abrj-208	124	7	both	both	DET
abrj-208	124	8	tourists	tourist	NOUN
abrj-208	124	9	,	,	PUNCT
abrj-208	124	10	who	who	PRON
abrj-208	124	11	need	need	VERB
abrj-208	124	12	resources	resource	NOUN
abrj-208	124	13	to	to	PART
abrj-208	124	14	travel	travel	VERB
abrj-208	124	15	,	,	PUNCT
abrj-208	124	16	and	and	CCONJ
abrj-208	124	17	the	the	DET
abrj-208	124	18	host	host	NOUN
abrj-208	124	19	communities	community	NOUN
abrj-208	124	20	,	,	PUNCT
abrj-208	124	21	who	who	PRON
abrj-208	124	22	gain	gain	VERB
abrj-208	124	23	from	from	ADP
abrj-208	124	24	visitors	visitor	NOUN
abrj-208	124	25	'	'	PART
abrj-208	124	26	spending	spending	NOUN
abrj-208	124	27	.	.	PUNCT
abrj-208	125	1	this	this	PRON
abrj-208	125	2	drives	drive	VERB
abrj-208	125	3	local	local	ADJ
abrj-208	125	4	economic	economic	ADJ
abrj-208	125	5	growth	growth	NOUN
abrj-208	125	6	and	and	CCONJ
abrj-208	125	7	improves	improve	VERB
abrj-208	125	8	the	the	DET
abrj-208	125	9	quality	quality	NOUN
abrj-208	125	10	of	of	ADP
abrj-208	125	11	life	life	NOUN
abrj-208	125	12	of	of	ADP
abrj-208	125	13	residents	resident	NOUN
abrj-208	125	14	.	.	PUNCT
abrj-208	126	1	secondly	secondly	ADV
abrj-208	126	2	,	,	PUNCT
abrj-208	126	3	the	the	DET
abrj-208	126	4	quality	quality	NOUN
abrj-208	126	5	of	of	ADP
abrj-208	126	6	services	service	NOUN
abrj-208	126	7	is	be	AUX
abrj-208	126	8	essential	essential	ADJ
abrj-208	126	9	,	,	PUNCT
abrj-208	126	10	as	as	SCONJ
abrj-208	126	11	good	good	ADJ
abrj-208	126	12	service	service	NOUN
abrj-208	126	13	not	not	PART
abrj-208	126	14	only	only	ADV
abrj-208	126	15	attracts	attract	VERB
abrj-208	126	16	new	new	ADJ
abrj-208	126	17	tourists	tourist	NOUN
abrj-208	126	18	,	,	PUNCT
abrj-208	126	19	but	but	CCONJ
abrj-208	126	20	also	also	ADV
abrj-208	126	21	encourages	encourage	VERB
abrj-208	126	22	loyalty	loyalty	NOUN
abrj-208	126	23	,	,	PUNCT
abrj-208	126	24	encouraging	encourage	VERB
abrj-208	126	25	their	their	PRON
abrj-208	126	26	return	return	NOUN
abrj-208	126	27	and	and	CCONJ
abrj-208	126	28	strengthening	strengthen	VERB
abrj-208	126	29	the	the	DET
abrj-208	126	30	reputation	reputation	NOUN
abrj-208	126	31	of	of	ADP
abrj-208	126	32	the	the	DET
abrj-208	126	33	destination	destination	NOUN
abrj-208	126	34	.	.	PUNCT
abrj-208	127	1	thus	thus	ADV
abrj-208	127	2	,	,	PUNCT
abrj-208	127	3	tourism	tourism	NOUN
abrj-208	127	4	becomes	become	VERB
abrj-208	127	5	a	a	DET
abrj-208	127	6	sustainable	sustainable	ADJ
abrj-208	127	7	and	and	CCONJ
abrj-208	127	8	mutually	mutually	ADV
abrj-208	127	9	beneficial	beneficial	ADJ
abrj-208	127	10	activity	activity	NOUN
abrj-208	127	11	.	.	PUNCT
abrj-208	128	1	for	for	ADP
abrj-208	128	2	its	its	PRON
abrj-208	128	3	part	part	NOUN
abrj-208	128	4	,	,	PUNCT
abrj-208	128	5	the	the	DET
abrj-208	128	6	research	research	NOUN
abrj-208	128	7	work	work	NOUN
abrj-208	128	8	carried	carry	VERB
abrj-208	128	9	out	out	ADP
abrj-208	128	10	by	by	ADP
abrj-208	128	11	(	(	PUNCT
abrj-208	128	12	arroyo	arroyo	PROPN
abrj-208	128	13	&	&	CCONJ
abrj-208	128	14	lemoine	lemoine	PROPN
abrj-208	128	15	,	,	PUNCT
abrj-208	128	16	2023	2023	NUM
abrj-208	128	17	)	)	PUNCT
abrj-208	128	18	on	on	ADP
abrj-208	128	19	"	"	PUNCT
abrj-208	128	20	digital	digital	ADJ
abrj-208	128	21	marketing	marketing	NOUN
abrj-208	128	22	strategies	strategy	NOUN
abrj-208	128	23	to	to	PART
abrj-208	128	24	position	position	VERB
abrj-208	128	25	the	the	DET
abrj-208	128	26	bahía	bahía	PROPN
abrj-208	128	27	de	de	PROPN
abrj-208	128	28	caráquez	caráquez	PROPN
abrj-208	128	29	city	city	PROPN
abrj-208	128	30	brand	brand	PROPN
abrj-208	128	31	,	,	PUNCT
abrj-208	128	32	cantón	cantón	NOUN
abrj-208	128	33	sucre	sucre	NOUN
abrj-208	128	34	"	"	PUNCT
abrj-208	128	35	reveals	reveal	VERB
abrj-208	128	36	that	that	SCONJ
abrj-208	128	37	advertising	advertising	NOUN
abrj-208	128	38	content	content	NOUN
abrj-208	128	39	,	,	PUNCT
abrj-208	128	40	a	a	DET
abrj-208	128	41	product	product	NOUN
abrj-208	128	42	of	of	ADP
abrj-208	128	43	the	the	DET
abrj-208	128	44	digital	digital	ADJ
abrj-208	128	45	marketing	marketing	NOUN
abrj-208	128	46	strategy	strategy	NOUN
abrj-208	128	47	,	,	PUNCT
abrj-208	128	48	must	must	AUX
abrj-208	128	49	respond	respond	VERB
abrj-208	128	50	to	to	ADP
abrj-208	128	51	the	the	DET
abrj-208	128	52	needs	need	NOUN
abrj-208	128	53	of	of	ADP
abrj-208	128	54	each	each	DET
abrj-208	128	55	economic	economic	ADJ
abrj-208	128	56	group	group	NOUN
abrj-208	128	57	that	that	PRON
abrj-208	128	58	needs	need	VERB
abrj-208	128	59	to	to	PART
abrj-208	128	60	be	be	AUX
abrj-208	128	61	strengthened	strengthen	VERB
abrj-208	128	62	.	.	PUNCT
abrj-208	129	1	messages	message	NOUN
abrj-208	129	2	aimed	aim	VERB
abrj-208	129	3	at	at	ADP
abrj-208	129	4	attracting	attract	VERB
abrj-208	129	5	the	the	DET
abrj-208	129	6	consumption	consumption	NOUN
abrj-208	129	7	of	of	ADP
abrj-208	129	8	local	local	ADJ
abrj-208	129	9	gastronomy	gastronomy	NOUN
abrj-208	129	10	can	can	AUX
abrj-208	129	11	not	not	PART
abrj-208	129	12	be	be	AUX
abrj-208	129	13	merely	merely	ADV
abrj-208	129	14	informative	informative	ADJ
abrj-208	129	15	;	;	PUNCT
abrj-208	129	16	establishing	establish	VERB
abrj-208	129	17	a	a	DET
abrj-208	129	18	sensory	sensory	ADJ
abrj-208	129	19	marketing	marketing	NOUN
abrj-208	129	20	strategy	strategy	NOUN
abrj-208	129	21	will	will	AUX
abrj-208	129	22	allow	allow	VERB
abrj-208	129	23	the	the	DET
abrj-208	129	24	multicultural	multicultural	ADJ
abrj-208	129	25	city	city	NOUN
abrj-208	129	26	brand	brand	NOUN
abrj-208	129	27	of	of	ADP
abrj-208	129	28	bahía	bahía	PROPN
abrj-208	129	29	de	de	PROPN
abrj-208	129	30	caráquez	caráquez	PROPN
abrj-208	129	31	to	to	PART
abrj-208	129	32	be	be	AUX
abrj-208	129	33	positioned	position	VERB
abrj-208	129	34	in	in	ADP
abrj-208	129	35	the	the	DET
abrj-208	129	36	national	national	ADJ
abrj-208	129	37	and	and	CCONJ
abrj-208	129	38	international	international	ADJ
abrj-208	129	39	market	market	NOUN
abrj-208	129	40	and	and	CCONJ
abrj-208	129	41	achieve	achieve	VERB
abrj-208	129	42	a	a	DET
abrj-208	129	43	higher	high	ADJ
abrj-208	129	44	level	level	NOUN
abrj-208	129	45	of	of	ADP
abrj-208	129	46	tourist	tourist	NOUN
abrj-208	129	47	influx	influx	NOUN
abrj-208	129	48	.	.	PUNCT
abrj-208	130	1	in	in	ADP
abrj-208	130	2	accordance	accordance	NOUN
abrj-208	130	3	with	with	ADP
abrj-208	130	4	the	the	DET
abrj-208	130	5	above	above	NOUN
abrj-208	130	6	,	,	PUNCT
abrj-208	130	7	to	to	PART
abrj-208	130	8	maximize	maximize	VERB
abrj-208	130	9	the	the	DET
abrj-208	130	10	impact	impact	NOUN
abrj-208	130	11	of	of	ADP
abrj-208	130	12	digital	digital	ADJ
abrj-208	130	13	campaigns	campaign	NOUN
abrj-208	130	14	,	,	PUNCT
abrj-208	130	15	it	it	PRON
abrj-208	130	16	is	be	AUX
abrj-208	130	17	essential	essential	ADJ
abrj-208	130	18	to	to	PART
abrj-208	130	19	segment	segment	VERB
abrj-208	130	20	the	the	DET
abrj-208	130	21	target	target	NOUN
abrj-208	130	22	audience	audience	NOUN
abrj-208	130	23	and	and	CCONJ
abrj-208	130	24	personalize	personalize	VERB
abrj-208	130	25	messages	message	NOUN
abrj-208	130	26	.	.	PUNCT
abrj-208	131	1	by	by	ADP
abrj-208	131	2	combining	combine	VERB
abrj-208	131	3	relevant	relevant	ADJ
abrj-208	131	4	information	information	NOUN
abrj-208	131	5	with	with	ADP
abrj-208	131	6	sensory	sensory	ADJ
abrj-208	131	7	experiences	experience	NOUN
abrj-208	131	8	,	,	PUNCT
abrj-208	131	9	it	it	PRON
abrj-208	131	10	will	will	AUX
abrj-208	131	11	be	be	AUX
abrj-208	131	12	possible	possible	ADJ
abrj-208	131	13	to	to	PART
abrj-208	131	14	connect	connect	VERB
abrj-208	131	15	with	with	ADP
abrj-208	131	16	each	each	DET
abrj-208	131	17	segment	segment	NOUN
abrj-208	131	18	and	and	CCONJ
abrj-208	131	19	encourage	encourage	VERB
abrj-208	131	20	the	the	DET
abrj-208	131	21	consumption	consumption	NOUN
abrj-208	131	22	of	of	ADP
abrj-208	131	23	local	local	ADJ
abrj-208	131	24	cuisine	cuisine	NOUN
abrj-208	131	25	.	.	PUNCT
abrj-208	132	1	bahía	bahía	PROPN
abrj-208	132	2	de	de	PROPN
abrj-208	132	3	caráquez	caráquez	PROPN
abrj-208	132	4	will	will	AUX
abrj-208	132	5	position	position	VERB
abrj-208	132	6	itself	itself	PRON
abrj-208	132	7	as	as	ADP
abrj-208	132	8	a	a	DET
abrj-208	132	9	multicultural	multicultural	ADJ
abrj-208	132	10	and	and	CCONJ
abrj-208	132	11	attractive	attractive	ADJ
abrj-208	132	12	destination	destination	NOUN
abrj-208	132	13	,	,	PUNCT
abrj-208	132	14	thanks	thank	NOUN
abrj-208	132	15	to	to	ADP
abrj-208	132	16	a	a	DET
abrj-208	132	17	digital	digital	ADJ
abrj-208	132	18	marketing	marketing	NOUN
abrj-208	132	19	strategy	strategy	NOUN
abrj-208	132	20	that	that	PRON
abrj-208	132	21	prioritizes	prioritize	VERB
abrj-208	132	22	user	user	NOUN
abrj-208	132	23	experience	experience	NOUN
abrj-208	132	24	.	.	PUNCT
abrj-208	133	1	in	in	ADP
abrj-208	133	2	the	the	DET
abrj-208	133	3	same	same	ADJ
abrj-208	133	4	sense	sense	NOUN
abrj-208	133	5	,	,	PUNCT
abrj-208	133	6	(	(	PUNCT
abrj-208	133	7	burgos	burgos	PROPN
abrj-208	133	8	,	,	PUNCT
abrj-208	133	9	2019	2019	NUM
abrj-208	133	10	)	)	PUNCT
abrj-208	133	11	in	in	ADP
abrj-208	133	12	his	his	PRON
abrj-208	133	13	research	research	NOUN
abrj-208	133	14	entitled	entitle	VERB
abrj-208	133	15	"	"	PUNCT
abrj-208	133	16	contribution	contribution	NOUN
abrj-208	133	17	of	of	ADP
abrj-208	133	18	digital	digital	ADJ
abrj-208	133	19	marketing	marketing	NOUN
abrj-208	133	20	in	in	ADP
abrj-208	133	21	strengthening	strengthen	VERB
abrj-208	133	22	the	the	DET
abrj-208	133	23	campos	campos	NOUN
abrj-208	133	24	hostel	hostel	NOUN
abrj-208	133	25	in	in	ADP
abrj-208	133	26	the	the	DET
abrj-208	133	27	sucre	sucre	PROPN
abrj-208	133	28	canton	canton	PROPN
abrj-208	133	29	,	,	PUNCT
abrj-208	133	30	leónidas	leónidas	PROPN
abrj-208	133	31	plaza	plaza	PROPN
abrj-208	133	32	parish	parish	PROPN
abrj-208	133	33	"	"	PUNCT
abrj-208	133	34	,	,	PUNCT
abrj-208	133	35	states	state	VERB
abrj-208	133	36	that	that	SCONJ
abrj-208	133	37	digital	digital	ADJ
abrj-208	133	38	marketing	marketing	NOUN
abrj-208	133	39	strategies	strategy	NOUN
abrj-208	133	40	on	on	ADP
abrj-208	133	41	social	social	ADJ
abrj-208	133	42	networks	network	NOUN
abrj-208	133	43	are	be	AUX
abrj-208	133	44	the	the	DET
abrj-208	133	45	most	most	ADV
abrj-208	133	46	common	common	ADJ
abrj-208	133	47	and	and	CCONJ
abrj-208	133	48	the	the	DET
abrj-208	133	49	ones	one	NOUN
abrj-208	133	50	that	that	PRON
abrj-208	133	51	large	large	ADJ
abrj-208	133	52	companies	company	NOUN
abrj-208	133	53	are	be	AUX
abrj-208	133	54	using	use	VERB
abrj-208	133	55	to	to	PART
abrj-208	133	56	reach	reach	VERB
abrj-208	133	57	their	their	PRON
abrj-208	133	58	customers	customer	NOUN
abrj-208	133	59	,	,	PUNCT
abrj-208	133	60	these	these	DET
abrj-208	133	61	strategies	strategy	NOUN
abrj-208	133	62	allow	allow	VERB
abrj-208	133	63	for	for	ADP
abrj-208	133	64	greater	great	ADJ
abrj-208	133	65	reach	reach	NOUN
abrj-208	133	66	and	and	CCONJ
abrj-208	133	67	greater	great	ADJ
abrj-208	133	68	acceptance	acceptance	NOUN
abrj-208	133	69	by	by	ADP
abrj-208	133	70	customers	customer	NOUN
abrj-208	133	71	,	,	PUNCT
abrj-208	133	72	in	in	ADP
abrj-208	133	73	addition	addition	NOUN
abrj-208	133	74	,	,	PUNCT
abrj-208	133	75	it	it	PRON
abrj-208	133	76	reaches	reach	VERB
abrj-208	133	77	out	out	ADP
abrj-208	133	78	massively	massively	ADV
abrj-208	133	79	and	and	CCONJ
abrj-208	133	80	you	you	PRON
abrj-208	133	81	can	can	AUX
abrj-208	133	82	know	know	VERB
abrj-208	133	83	if	if	SCONJ
abrj-208	133	84	customers	customer	NOUN
abrj-208	133	85	are	be	AUX
abrj-208	133	86	happy	happy	ADJ
abrj-208	133	87	or	or	CCONJ
abrj-208	133	88	not	not	PART
abrj-208	133	89	with	with	ADP
abrj-208	133	90	the	the	DET
abrj-208	133	91	service	service	NOUN
abrj-208	133	92	.	.	PUNCT
abrj-208	134	1	according	accord	VERB
abrj-208	134	2	to	to	ADP
abrj-208	134	3	the	the	DET
abrj-208	134	4	author	author	NOUN
abrj-208	134	5	,	,	PUNCT
abrj-208	134	6	digital	digital	ADJ
abrj-208	134	7	marketing	marketing	NOUN
abrj-208	134	8	strategies	strategy	NOUN
abrj-208	134	9	on	on	ADP
abrj-208	134	10	social	social	ADJ
abrj-208	134	11	networks	network	NOUN
abrj-208	134	12	are	be	AUX
abrj-208	134	13	effective	effective	ADJ
abrj-208	134	14	because	because	SCONJ
abrj-208	134	15	they	they	PRON
abrj-208	134	16	allow	allow	VERB
abrj-208	134	17	companies	company	NOUN
abrj-208	134	18	to	to	PART
abrj-208	134	19	reach	reach	VERB
abrj-208	134	20	a	a	DET
abrj-208	134	21	wide	wide	ADJ
abrj-208	134	22	and	and	CCONJ
abrj-208	134	23	segmented	segment	VERB
abrj-208	134	24	audience	audience	NOUN
abrj-208	134	25	,	,	PUNCT
abrj-208	134	26	which	which	PRON
abrj-208	134	27	increases	increase	VERB
abrj-208	134	28	brand	brand	NOUN
abrj-208	134	29	visibility	visibility	NOUN
abrj-208	134	30	and	and	CCONJ
abrj-208	134	31	the	the	DET
abrj-208	134	32	possibility	possibility	NOUN
abrj-208	134	33	of	of	ADP
abrj-208	134	34	direct	direct	ADJ
abrj-208	134	35	asian	asian	ADJ
abrj-208	134	36	business	business	NOUN
abrj-208	134	37	research	research	NOUN
abrj-208	134	38	journal	journal	NOUN
abrj-208	134	39	,	,	PUNCT
abrj-208	134	40	2024	2024	NUM
abrj-208	134	41	,	,	PUNCT
abrj-208	134	42	9	9	NUM
abrj-208	134	43	:	:	SYM
abrj-208	134	44	105	105	NUM
abrj-208	134	45	-	-	SYM
abrj-208	134	46	110	110	NUM
abrj-208	134	47	110	110	NUM
abrj-208	134	48	©	©	ADP
abrj-208	134	49	2024	2024	NUM
abrj-208	134	50	by	by	ADP
abrj-208	134	51	the	the	DET
abrj-208	134	52	authors	author	NOUN
abrj-208	134	53	;	;	PUNCT
abrj-208	134	54	licensee	licensee	NOUN
abrj-208	134	55	eastern	eastern	ADJ
abrj-208	134	56	centre	centre	NOUN
abrj-208	134	57	of	of	ADP
abrj-208	134	58	science	science	NOUN
abrj-208	134	59	and	and	CCONJ
abrj-208	134	60	education	education	NOUN
abrj-208	134	61	,	,	PUNCT
abrj-208	134	62	usa	usa	PROPN
abrj-208	134	63	interaction	interaction	NOUN
abrj-208	134	64	with	with	ADP
abrj-208	134	65	customers	customer	NOUN
abrj-208	134	66	.	.	PUNCT
abrj-208	135	1	these	these	DET
abrj-208	135	2	platforms	platform	NOUN
abrj-208	135	3	offer	offer	VERB
abrj-208	135	4	analytical	analytical	ADJ
abrj-208	135	5	tools	tool	NOUN
abrj-208	135	6	that	that	PRON
abrj-208	135	7	allow	allow	VERB
abrj-208	135	8	businesses	business	NOUN
abrj-208	135	9	to	to	PART
abrj-208	135	10	measure	measure	VERB
abrj-208	135	11	the	the	DET
abrj-208	135	12	effectiveness	effectiveness	NOUN
abrj-208	135	13	of	of	ADP
abrj-208	135	14	their	their	PRON
abrj-208	135	15	campaigns	campaign	NOUN
abrj-208	135	16	in	in	ADP
abrj-208	135	17	real	real	ADJ
abrj-208	135	18	time	time	NOUN
abrj-208	135	19	,	,	PUNCT
abrj-208	135	20	providing	provide	VERB
abrj-208	135	21	information	information	NOUN
abrj-208	135	22	on	on	ADP
abrj-208	135	23	customer	customer	NOUN
abrj-208	135	24	satisfaction	satisfaction	NOUN
abrj-208	135	25	and	and	CCONJ
abrj-208	135	26	behavior	behavior	NOUN
abrj-208	135	27	.	.	PUNCT
abrj-208	136	1	social	social	ADJ
abrj-208	136	2	networks	network	NOUN
abrj-208	136	3	facilitate	facilitate	VERB
abrj-208	136	4	two	two	NUM
abrj-208	136	5	-	-	PUNCT
abrj-208	136	6	way	way	NOUN
abrj-208	136	7	communication	communication	NOUN
abrj-208	136	8	between	between	ADP
abrj-208	136	9	companies	company	NOUN
abrj-208	136	10	and	and	CCONJ
abrj-208	136	11	consumers	consumer	NOUN
abrj-208	136	12	,	,	PUNCT
abrj-208	136	13	allowing	allow	VERB
abrj-208	136	14	brands	brand	NOUN
abrj-208	136	15	to	to	PART
abrj-208	136	16	adjust	adjust	VERB
abrj-208	136	17	their	their	PRON
abrj-208	136	18	offers	offer	NOUN
abrj-208	136	19	based	base	VERB
abrj-208	136	20	on	on	ADP
abrj-208	136	21	the	the	DET
abrj-208	136	22	feedback	feedback	NOUN
abrj-208	136	23	received	receive	VERB
abrj-208	136	24	.	.	PUNCT
abrj-208	137	1	5	5	X
abrj-208	137	2	.	.	X
abrj-208	137	3	conclusions	conclusion	NOUN
abrj-208	137	4	digital	digital	PROPN
abrj-208	137	5	marketing	marketing	NOUN
abrj-208	137	6	has	have	AUX
abrj-208	137	7	proven	prove	VERB
abrj-208	137	8	to	to	PART
abrj-208	137	9	be	be	AUX
abrj-208	137	10	an	an	DET
abrj-208	137	11	invaluable	invaluable	ADJ
abrj-208	137	12	tool	tool	NOUN
abrj-208	137	13	to	to	PART
abrj-208	137	14	promote	promote	VERB
abrj-208	137	15	tourism	tourism	NOUN
abrj-208	137	16	in	in	ADP
abrj-208	137	17	bahía	bahía	PROPN
abrj-208	137	18	de	de	PROPN
abrj-208	137	19	caráquez	caráquez	PROPN
abrj-208	137	20	,	,	PUNCT
abrj-208	137	21	by	by	ADP
abrj-208	137	22	attracting	attract	VERB
abrj-208	137	23	more	more	ADJ
abrj-208	137	24	visitors	visitor	NOUN
abrj-208	137	25	and	and	CCONJ
abrj-208	137	26	improving	improve	VERB
abrj-208	137	27	the	the	DET
abrj-208	137	28	perception	perception	NOUN
abrj-208	137	29	of	of	ADP
abrj-208	137	30	the	the	DET
abrj-208	137	31	city	city	NOUN
abrj-208	137	32	,	,	PUNCT
abrj-208	137	33	it	it	PRON
abrj-208	137	34	has	have	AUX
abrj-208	137	35	contributed	contribute	VERB
abrj-208	137	36	significantly	significantly	ADV
abrj-208	137	37	to	to	ADP
abrj-208	137	38	its	its	PRON
abrj-208	137	39	development	development	NOUN
abrj-208	137	40	,	,	PUNCT
abrj-208	137	41	and	and	CCONJ
abrj-208	137	42	however	however	ADV
abrj-208	137	43	,	,	PUNCT
abrj-208	137	44	to	to	PART
abrj-208	137	45	remain	remain	VERB
abrj-208	137	46	competitive	competitive	ADJ
abrj-208	137	47	in	in	ADP
abrj-208	137	48	an	an	DET
abrj-208	137	49	increasingly	increasingly	ADV
abrj-208	137	50	dynamic	dynamic	ADJ
abrj-208	137	51	market	market	NOUN
abrj-208	137	52	,	,	PUNCT
abrj-208	137	53	it	it	PRON
abrj-208	137	54	is	be	AUX
abrj-208	137	55	essential	essential	ADJ
abrj-208	137	56	to	to	PART
abrj-208	137	57	continue	continue	VERB
abrj-208	137	58	innovating	innovate	VERB
abrj-208	137	59	and	and	CCONJ
abrj-208	137	60	adapting	adapt	VERB
abrj-208	137	61	new	new	ADJ
abrj-208	137	62	digital	digital	ADJ
abrj-208	137	63	strategies	strategy	NOUN
abrj-208	137	64	,	,	PUNCT
abrj-208	137	65	in	in	ADP
abrj-208	137	66	order	order	NOUN
abrj-208	137	67	to	to	PART
abrj-208	137	68	guarantee	guarantee	VERB
abrj-208	137	69	tourism	tourism	NOUN
abrj-208	137	70	growth	growth	NOUN
abrj-208	137	71	.	.	PUNCT
abrj-208	138	1	from	from	ADP
abrj-208	138	2	the	the	DET
abrj-208	138	3	results	result	NOUN
abrj-208	138	4	obtained	obtain	VERB
abrj-208	138	5	,	,	PUNCT
abrj-208	138	6	it	it	PRON
abrj-208	138	7	was	be	AUX
abrj-208	138	8	found	find	VERB
abrj-208	138	9	that	that	SCONJ
abrj-208	138	10	digital	digital	ADJ
abrj-208	138	11	marketing	marketing	NOUN
abrj-208	138	12	is	be	AUX
abrj-208	138	13	used	use	VERB
abrj-208	138	14	in	in	ADP
abrj-208	138	15	bahía	bahía	PROPN
abrj-208	138	16	de	de	PROPN
abrj-208	138	17	caráquez	caráquez	PROPN
abrj-208	138	18	to	to	PART
abrj-208	138	19	promote	promote	VERB
abrj-208	138	20	tourism	tourism	NOUN
abrj-208	138	21	,	,	PUNCT
abrj-208	138	22	but	but	CCONJ
abrj-208	138	23	the	the	DET
abrj-208	138	24	strategies	strategy	NOUN
abrj-208	138	25	used	use	VERB
abrj-208	138	26	are	be	AUX
abrj-208	138	27	often	often	ADV
abrj-208	138	28	not	not	PART
abrj-208	138	29	so	so	ADV
abrj-208	138	30	effective	effective	ADJ
abrj-208	138	31	,	,	PUNCT
abrj-208	138	32	which	which	PRON
abrj-208	138	33	is	be	AUX
abrj-208	138	34	why	why	SCONJ
abrj-208	138	35	the	the	DET
abrj-208	138	36	adequate	adequate	ADJ
abrj-208	138	37	implementation	implementation	NOUN
abrj-208	138	38	of	of	ADP
abrj-208	138	39	digital	digital	ADJ
abrj-208	138	40	platforms	platform	NOUN
abrj-208	138	41	would	would	AUX
abrj-208	138	42	improve	improve	VERB
abrj-208	138	43	the	the	DET
abrj-208	138	44	image	image	NOUN
abrj-208	138	45	of	of	ADP
abrj-208	138	46	the	the	DET
abrj-208	138	47	city	city	NOUN
abrj-208	138	48	,	,	PUNCT
abrj-208	138	49	promoting	promote	VERB
abrj-208	138	50	the	the	DET
abrj-208	138	51	creation	creation	NOUN
abrj-208	138	52	of	of	ADP
abrj-208	138	53	businesses	business	NOUN
abrj-208	138	54	and	and	CCONJ
abrj-208	138	55	generating	generate	VERB
abrj-208	138	56	new	new	ADJ
abrj-208	138	57	employment	employment	NOUN
abrj-208	138	58	opportunities	opportunity	NOUN
abrj-208	138	59	,	,	PUNCT
abrj-208	138	60	thus	thus	ADV
abrj-208	138	61	increasing	increase	VERB
abrj-208	138	62	the	the	DET
abrj-208	138	63	visibility	visibility	NOUN
abrj-208	138	64	of	of	ADP
abrj-208	138	65	the	the	DET
abrj-208	138	66	city	city	NOUN
abrj-208	138	67	and	and	CCONJ
abrj-208	138	68	attracting	attract	VERB
abrj-208	138	69	more	more	ADJ
abrj-208	138	70	tourists	tourist	NOUN
abrj-208	138	71	.	.	PUNCT
abrj-208	139	1	therefore	therefore	ADV
abrj-208	139	2	,	,	PUNCT
abrj-208	139	3	it	it	PRON
abrj-208	139	4	is	be	AUX
abrj-208	139	5	crucial	crucial	ADJ
abrj-208	139	6	to	to	PART
abrj-208	139	7	continue	continue	VERB
abrj-208	139	8	perfecting	perfect	VERB
abrj-208	139	9	digital	digital	ADJ
abrj-208	139	10	strategies	strategy	NOUN
abrj-208	139	11	and	and	CCONJ
abrj-208	139	12	strengthening	strengthen	VERB
abrj-208	139	13	the	the	DET
abrj-208	139	14	management	management	NOUN
abrj-208	139	15	of	of	ADP
abrj-208	139	16	bahía	bahía	PROPN
abrj-208	139	17	de	de	PROPN
abrj-208	139	18	caráquez	caráquez	PROPN
abrj-208	139	19	's	's	PART
abrj-208	139	20	online	online	ADJ
abrj-208	139	21	presence	presence	NOUN
abrj-208	139	22	.	.	PUNCT
abrj-208	140	1	it	it	PRON
abrj-208	140	2	is	be	AUX
abrj-208	140	3	essential	essential	ADJ
abrj-208	140	4	to	to	PART
abrj-208	140	5	continue	continue	VERB
abrj-208	140	6	adapting	adapt	VERB
abrj-208	140	7	strategies	strategy	NOUN
abrj-208	140	8	to	to	ADP
abrj-208	140	9	new	new	ADJ
abrj-208	140	10	trends	trend	NOUN
abrj-208	140	11	and	and	CCONJ
abrj-208	140	12	emerging	emerge	VERB
abrj-208	140	13	technologies	technology	NOUN
abrj-208	140	14	.	.	PUNCT
abrj-208	141	1	it	it	PRON
abrj-208	141	2	is	be	AUX
abrj-208	141	3	recommended	recommend	VERB
abrj-208	141	4	to	to	PART
abrj-208	141	5	invest	invest	VERB
abrj-208	141	6	in	in	ADP
abrj-208	141	7	the	the	DET
abrj-208	141	8	creation	creation	NOUN
abrj-208	141	9	of	of	ADP
abrj-208	141	10	high	high	ADJ
abrj-208	141	11	-	-	PUNCT
abrj-208	141	12	quality	quality	NOUN
abrj-208	141	13	content	content	NOUN
abrj-208	141	14	,	,	PUNCT
abrj-208	141	15	strengthen	strengthen	VERB
abrj-208	141	16	the	the	DET
abrj-208	141	17	presence	presence	NOUN
abrj-208	141	18	on	on	ADP
abrj-208	141	19	social	social	ADJ
abrj-208	141	20	networks	network	NOUN
abrj-208	141	21	and	and	CCONJ
abrj-208	141	22	develop	develop	VERB
abrj-208	141	23	more	more	ADV
abrj-208	141	24	segmented	segmented	ADJ
abrj-208	141	25	digital	digital	ADJ
abrj-208	141	26	marketing	marketing	NOUN
abrj-208	141	27	campaigns	campaign	NOUN
abrj-208	141	28	.	.	PUNCT
abrj-208	142	1	likewise	likewise	ADV
abrj-208	142	2	,	,	PUNCT
abrj-208	142	3	it	it	PRON
abrj-208	142	4	is	be	AUX
abrj-208	142	5	important	important	ADJ
abrj-208	142	6	to	to	PART
abrj-208	142	7	constantly	constantly	ADV
abrj-208	142	8	measure	measure	VERB
abrj-208	142	9	the	the	DET
abrj-208	142	10	results	result	NOUN
abrj-208	142	11	to	to	PART
abrj-208	142	12	optimize	optimize	VERB
abrj-208	142	13	investments	investment	NOUN
abrj-208	142	14	and	and	CCONJ
abrj-208	142	15	guarantee	guarantee	VERB
abrj-208	142	16	long	long	ADJ
abrj-208	142	17	-	-	PUNCT
abrj-208	142	18	term	term	NOUN
abrj-208	142	19	success	success	NOUN
abrj-208	142	20	.	.	PUNCT
abrj-208	143	1	by	by	ADP
abrj-208	143	2	doing	do	VERB
abrj-208	143	3	so	so	ADV
abrj-208	143	4	,	,	PUNCT
abrj-208	143	5	bahía	bahía	PROPN
abrj-208	143	6	de	de	PROPN
abrj-208	143	7	caráquez	caráquez	PROPN
abrj-208	143	8	will	will	AUX
abrj-208	143	9	be	be	AUX
abrj-208	143	10	able	able	ADJ
abrj-208	143	11	to	to	PART
abrj-208	143	12	consolidate	consolidate	VERB
abrj-208	143	13	its	its	PRON
abrj-208	143	14	position	position	NOUN
abrj-208	143	15	as	as	ADP
abrj-208	143	16	an	an	DET
abrj-208	143	17	attractive	attractive	ADJ
abrj-208	143	18	and	and	CCONJ
abrj-208	143	19	sustainable	sustainable	ADJ
abrj-208	143	20	tourist	tourist	NOUN
abrj-208	143	21	destination	destination	NOUN
abrj-208	143	22	.	.	PUNCT
abrj-208	144	1	references	reference	NOUN
abrj-208	144	2	[	[	X
abrj-208	144	3	1	1	NUM
abrj-208	144	4	]	]	X
abrj-208	144	5	andrade	andrade	PROPN
abrj-208	144	6	,	,	PUNCT
abrj-208	144	7	d.	d.	PROPN
abrj-208	144	8	(	(	PUNCT
abrj-208	144	9	2016	2016	NUM
abrj-208	144	10	)	)	PUNCT
abrj-208	144	11	.	.	PUNCT
abrj-208	145	1	digital	digital	ADJ
abrj-208	145	2	marketing	marketing	NOUN
abrj-208	145	3	strategies	strategy	NOUN
abrj-208	145	4	in	in	ADP
abrj-208	145	5	the	the	DET
abrj-208	145	6	promotion	promotion	NOUN
abrj-208	145	7	of	of	ADP
abrj-208	145	8	the	the	DET
abrj-208	145	9	city	city	NOUN
abrj-208	145	10	brand	brand	NOUN
abrj-208	145	11	.	.	PUNCT
abrj-208	146	1	journal	journal	NOUN
abrj-208	146	2	of	of	ADP
abrj-208	146	3	the	the	DET
abrj-208	146	4	school	school	NOUN
abrj-208	146	5	of	of	ADP
abrj-208	146	6	business	business	PROPN
abrj-208	146	7	administration	administration	NOUN
abrj-208	146	8	,	,	PUNCT
abrj-208	146	9	59	59	NUM
abrj-208	146	10	-	-	SYM
abrj-208	146	11	72	72	NUM
abrj-208	146	12	.	.	PUNCT
abrj-208	146	13	https://www.redalyc.org/pdf/206/20645903005.pdf	https://www.redalyc.org/pdf/206/20645903005.pdf	PROPN
abrj-208	147	1	[	[	X
abrj-208	147	2	2	2	NUM
abrj-208	147	3	]	]	X
abrj-208	147	4	arroyo	arroyo	NOUN
abrj-208	147	5	,	,	PUNCT
abrj-208	147	6	e.	e.	PROPN
abrj-208	147	7	,	,	PUNCT
abrj-208	147	8	&	&	CCONJ
abrj-208	147	9	lemoine	lemoine	PROPN
abrj-208	147	10	,	,	PUNCT
abrj-208	147	11	f.	f.	PROPN
abrj-208	147	12	(	(	PUNCT
abrj-208	147	13	2023	2023	NUM
abrj-208	147	14	)	)	PUNCT
abrj-208	147	15	.	.	PUNCT
abrj-208	148	1	digital	digital	ADJ
abrj-208	148	2	marketing	marketing	NOUN
abrj-208	148	3	strategies	strategy	NOUN
abrj-208	148	4	to	to	PART
abrj-208	148	5	position	position	VERB
abrj-208	148	6	the	the	DET
abrj-208	148	7	city	city	NOUN
abrj-208	148	8	brand	brand	NOUN
abrj-208	148	9	of	of	ADP
abrj-208	148	10	bahia	bahia	X
abrj-208	148	11	de	de	X
abrj-208	148	12	caráquez	caráquez	PROPN
abrj-208	148	13	,	,	PUNCT
abrj-208	148	14	canton	canton	PROPN
abrj-208	148	15	sucre	sucre	PROPN
abrj-208	148	16	.	.	PUNCT
abrj-208	149	1	brazilian	brazilian	ADJ
abrj-208	149	2	journal	journal	PROPN
abrj-208	149	3	of	of	ADP
abrj-208	149	4	business	business	NOUN
abrj-208	149	5	,	,	PUNCT
abrj-208	149	6	1495	1495	NUM
abrj-208	149	7	-	-	SYM
abrj-208	149	8	1509	1509	NUM
abrj-208	149	9	.	.	PUNCT
abrj-208	150	1	https://ojs.brazilianjournals.com.br/ojs/index.php/bjb/article/view/61468/44312	https://ojs.brazilianjournals.com.br/ojs/index.php/bjb/article/view/61468/44312	PRON
abrj-208	151	1	[	[	X
abrj-208	151	2	3	3	NUM
abrj-208	151	3	]	]	X
abrj-208	151	4	arroyo	arroyo	NOUN
abrj-208	151	5	,	,	PUNCT
abrj-208	151	6	e.	e.	PROPN
abrj-208	151	7	,	,	PUNCT
abrj-208	151	8	&	&	CCONJ
abrj-208	151	9	lemoine	lemoine	PROPN
abrj-208	151	10	,	,	PUNCT
abrj-208	151	11	f.	f.	PROPN
abrj-208	151	12	á	á	PROPN
abrj-208	151	13	.	.	PUNCT
abrj-208	151	14	(	(	PUNCT
abrj-208	151	15	2023,p	2023,p	NOUN
abrj-208	151	16	.	.	PUNCT
abrj-208	151	17	1498	1498	NUM
abrj-208	151	18	)	)	PUNCT
abrj-208	151	19	.	.	PUNCT
abrj-208	152	1	digital	digital	ADJ
abrj-208	152	2	marketing	marketing	NOUN
abrj-208	152	3	strategies	strategy	NOUN
abrj-208	152	4	to	to	PART
abrj-208	152	5	position	position	VERB
abrj-208	152	6	the	the	DET
abrj-208	152	7	city	city	NOUN
abrj-208	152	8	brand	brand	NOUN
abrj-208	152	9	of	of	ADP
abrj-208	152	10	bahia	bahia	X
abrj-208	152	11	de	de	X
abrj-208	152	12	caráquez	caráquez	PROPN
abrj-208	152	13	,	,	PUNCT
abrj-208	152	14	canton	canton	PROPN
abrj-208	152	15	.	.	PUNCT
abrj-208	153	1	brazilian	brazilian	ADJ
abrj-208	153	2	journal	journal	PROPN
abrj-208	153	3	of	of	ADP
abrj-208	153	4	business	business	NOUN
abrj-208	153	5	,	,	PUNCT
abrj-208	153	6	5(3	5(3	NUM
abrj-208	153	7	)	)	PUNCT
abrj-208	153	8	,	,	PUNCT
abrj-208	153	9	1495–1509	1495–1509	NUM
abrj-208	153	10	.	.	PUNCT
abrj-208	153	11	https://doi.org/https://doi.org/10.34140/bjbv5n3-005	https://doi.org/https://doi.org/10.34140/bjbv5n3-005	X
abrj-208	154	1	[	[	X
abrj-208	154	2	4	4	NUM
abrj-208	154	3	]	]	PUNCT
abrj-208	154	4	burgos	burgos	PROPN
abrj-208	154	5	,	,	PUNCT
abrj-208	154	6	a.	a.	NOUN
abrj-208	154	7	(	(	PUNCT
abrj-208	154	8	2019	2019	NUM
abrj-208	154	9	)	)	PUNCT
abrj-208	154	10	.	.	PUNCT
abrj-208	155	1	contribution	contribution	NOUN
abrj-208	155	2	of	of	ADP
abrj-208	155	3	digital	digital	ADJ
abrj-208	155	4	marketing	marketing	NOUN
abrj-208	155	5	in	in	ADP
abrj-208	155	6	strengthening	strengthen	VERB
abrj-208	155	7	the	the	DET
abrj-208	155	8	campos	campos	NOUN
abrj-208	155	9	hostel	hostel	NOUN
abrj-208	155	10	in	in	ADP
abrj-208	155	11	the	the	DET
abrj-208	155	12	sucre	sucre	PROPN
abrj-208	155	13	canton	canton	PROPN
abrj-208	155	14	leonidas	leonidas	PROPN
abrj-208	155	15	plaza	plaza	PROPN
abrj-208	155	16	parish	parish	PROPN
abrj-208	155	17	.	.	PUNCT
abrj-208	156	1	1	1	NUM
abrj-208	156	2	-	-	SYM
abrj-208	156	3	57	57	NUM
abrj-208	156	4	.	.	PUNCT
abrj-208	157	1	https://repositorio.uleam.edu.ec/bitstream/123456789/1567/1/uleam-mkt-0031.pdf	https://repositorio.uleam.edu.ec/bitstream/123456789/1567/1/uleam-mkt-0031.pdf	PROPN
abrj-208	157	2	[	[	X
abrj-208	157	3	5	5	NUM
abrj-208	157	4	]	]	PUNCT
abrj-208	157	5	carvajal	carvajal	VERB
abrj-208	157	6	,	,	PUNCT
abrj-208	157	7	g.	g.	PROPN
abrj-208	157	8	,	,	PUNCT
abrj-208	157	9	lemoine	lemoine	PROPN
abrj-208	157	10	,	,	PUNCT
abrj-208	157	11	f.	f.	PROPN
abrj-208	157	12	á	á	PROPN
abrj-208	157	13	.	.	PROPN
abrj-208	157	14	,	,	PUNCT
abrj-208	157	15	nogueira	nogueira	PROPN
abrj-208	157	16	,	,	PUNCT
abrj-208	157	17	d.	d.	PROPN
abrj-208	157	18	,	,	PUNCT
abrj-208	157	19	&	&	CCONJ
abrj-208	157	20	ramos	ramos	PROPN
abrj-208	157	21	,	,	PUNCT
abrj-208	157	22	y.	y.	PROPN
abrj-208	157	23	(	(	PUNCT
abrj-208	157	24	2023	2023	NUM
abrj-208	157	25	)	)	PUNCT
abrj-208	157	26	.	.	PUNCT
abrj-208	158	1	price	price	NOUN
abrj-208	158	2	metrics	metric	NOUN
abrj-208	158	3	for	for	ADP
abrj-208	158	4	the	the	DET
abrj-208	158	5	improvement	improvement	NOUN
abrj-208	158	6	of	of	ADP
abrj-208	158	7	the	the	DET
abrj-208	158	8	offer	offer	NOUN
abrj-208	158	9	of	of	ADP
abrj-208	158	10	accommodation	accommodation	NOUN
abrj-208	158	11	services	service	NOUN
abrj-208	158	12	in	in	ADP
abrj-208	158	13	the	the	DET
abrj-208	158	14	sucre	sucre	NOUN
abrj-208	158	15	-	-	PUNCT
abrj-208	158	16	san	san	PROPN
abrj-208	158	17	vicente	vicente	PROPN
abrj-208	158	18	tourist	tourist	NOUN
abrj-208	158	19	destination	destination	NOUN
abrj-208	158	20	.	.	PUNCT
abrj-208	159	1	international	international	ADJ
abrj-208	159	2	journal	journal	PROPN
abrj-208	159	3	of	of	ADP
abrj-208	159	4	professional	professional	ADJ
abrj-208	159	5	business	business	NOUN
abrj-208	159	6	,	,	PUNCT
abrj-208	159	7	8(10	8(10	NUM
abrj-208	159	8	)	)	PUNCT
abrj-208	159	9	.	.	PUNCT
abrj-208	160	1	https://doi.org/https://openaccessojs.com/jbreview/article/view/3937	https://doi.org/https://openaccessojs.com/jbreview/article/view/3937	PROPN
abrj-208	161	1	[	[	X
abrj-208	161	2	6	6	NUM
abrj-208	161	3	]	]	PUNCT
abrj-208	161	4	carvajal	carvajal	VERB
abrj-208	161	5	,	,	PUNCT
abrj-208	161	6	v.	v.	ADV
abrj-208	161	7	,	,	PUNCT
abrj-208	161	8	&	&	CCONJ
abrj-208	161	9	lemoine	lemoine	PROPN
abrj-208	161	10	,	,	PUNCT
abrj-208	161	11	f.	f.	PROPN
abrj-208	161	12	(	(	PUNCT
abrj-208	161	13	2018	2018	NUM
abrj-208	161	14	)	)	PUNCT
abrj-208	161	15	.	.	PUNCT
abrj-208	162	1	analysis	analysis	NOUN
abrj-208	162	2	of	of	ADP
abrj-208	162	3	tourist	tourist	NOUN
abrj-208	162	4	attractions	attraction	NOUN
abrj-208	162	5	and	and	CCONJ
abrj-208	162	6	resources	resource	NOUN
abrj-208	162	7	.	.	PUNCT
abrj-208	163	1	the	the	DET
abrj-208	163	2	sustainable	sustainable	ADJ
abrj-208	163	3	journey	journey	NOUN
abrj-208	163	4	,	,	PUNCT
abrj-208	163	5	164	164	NUM
abrj-208	163	6	-	-	SYM
abrj-208	163	7	184	184	NUM
abrj-208	163	8	.	.	PUNCT
abrj-208	164	1	https://www.scielo.org.mx/pdf/eps/n34/1870-9036-eps-34-164.pdf	https://www.scielo.org.mx/pdf/eps/n34/1870-9036-eps-34-164.pdf	NOUN
abrj-208	165	1	[	[	X
abrj-208	165	2	7	7	X
abrj-208	165	3	]	]	X
abrj-208	165	4	encalada	encalada	PROPN
abrj-208	165	5	,	,	PUNCT
abrj-208	165	6	g.	g.	PROPN
abrj-208	165	7	,	,	PUNCT
abrj-208	165	8	sandoya	sandoya	PROPN
abrj-208	165	9	,	,	PUNCT
abrj-208	165	10	l.	l.	PROPN
abrj-208	165	11	,	,	PUNCT
abrj-208	165	12	troya	troya	PROPN
abrj-208	165	13	,	,	PUNCT
abrj-208	165	14	k.	k.	PROPN
abrj-208	165	15	,	,	PUNCT
abrj-208	165	16	&	&	CCONJ
abrj-208	165	17	camacho	camacho	PROPN
abrj-208	165	18	,	,	PUNCT
abrj-208	165	19	j.	j.	PROPN
abrj-208	165	20	(	(	PUNCT
abrj-208	165	21	2019	2019	NUM
abrj-208	165	22	)	)	PUNCT
abrj-208	165	23	.	.	PUNCT
abrj-208	166	1	digital	digital	ADJ
abrj-208	166	2	marketing	marketing	NOUN
abrj-208	166	3	in	in	ADP
abrj-208	166	4	ecuadorian	ecuadorian	ADJ
abrj-208	166	5	companies	company	NOUN
abrj-208	166	6	.	.	PUNCT
abrj-208	167	1	journal	journal	PROPN
abrj-208	167	2	of	of	ADP
abrj-208	167	3	science	science	NOUN
abrj-208	167	4	and	and	CCONJ
abrj-208	167	5	research	research	NOUN
abrj-208	167	6	,	,	PUNCT
abrj-208	167	7	2	2	NUM
abrj-208	167	8	-	-	SYM
abrj-208	167	9	10	10	NUM
abrj-208	167	10	.	.	PUNCT
abrj-208	168	1	https://revistas.utb.edu.ec/index.php/sr/article/view/779/573	https://revistas.utb.edu.ec/index.php/sr/article/view/779/573	NOUN
abrj-208	169	1	[	[	X
abrj-208	169	2	8	8	NUM
abrj-208	169	3	]	]	X
abrj-208	169	4	gutiérrez	gutiérrez	NOUN
abrj-208	169	5	,	,	PUNCT
abrj-208	169	6	j.	j.	PROPN
abrj-208	169	7	,	,	PUNCT
abrj-208	169	8	&	&	CCONJ
abrj-208	169	9	pérez	pérez	NOUN
abrj-208	169	10	,	,	PUNCT
abrj-208	169	11	s.	s.	PROPN
abrj-208	169	12	(	(	PUNCT
abrj-208	169	13	2021	2021	NUM
abrj-208	169	14	)	)	PUNCT
abrj-208	169	15	.	.	PUNCT
abrj-208	170	1	digital	digital	ADJ
abrj-208	170	2	marketing	marketing	NOUN
abrj-208	170	3	and	and	CCONJ
abrj-208	170	4	its	its	PRON
abrj-208	170	5	impact	impact	NOUN
abrj-208	170	6	on	on	ADP
abrj-208	170	7	brand	brand	NOUN
abrj-208	170	8	positioning	positioning	NOUN
abrj-208	170	9	in	in	ADP
abrj-208	170	10	the	the	DET
abrj-208	170	11	integra	integra	PROPN
abrj-208	170	12	company	company	NOUN
abrj-208	170	13	in	in	ADP
abrj-208	170	14	the	the	DET
abrj-208	170	15	city	city	NOUN
abrj-208	170	16	of	of	ADP
abrj-208	170	17	ambato	ambato	PROPN
abrj-208	170	18	.	.	PUNCT
abrj-208	171	1	https://repositorio.uta.edu.ec/bitstream/123456789/33268/1/004%20mt.pdf	https://repositorio.uta.edu.ec/bitstream/123456789/33268/1/004%20mt.pdf	NOUN
abrj-208	172	1	[	[	X
abrj-208	172	2	9	9	NUM
abrj-208	172	3	]	]	SYM
abrj-208	172	4	lambogglia	lambogglia	PROPN
abrj-208	172	5	,	,	PUNCT
abrj-208	172	6	j.	j.	PROPN
abrj-208	172	7	(	(	PUNCT
abrj-208	172	8	2014	2014	NUM
abrj-208	172	9	)	)	PUNCT
abrj-208	172	10	.	.	PUNCT
abrj-208	173	1	analysis	analysis	NOUN
abrj-208	173	2	of	of	ADP
abrj-208	173	3	tourism	tourism	NOUN
abrj-208	173	4	and	and	CCONJ
abrj-208	173	5	its	its	PRON
abrj-208	173	6	importance	importance	NOUN
abrj-208	173	7	in	in	ADP
abrj-208	173	8	economic	economic	ADJ
abrj-208	173	9	growth	growth	NOUN
abrj-208	173	10	in	in	ADP
abrj-208	173	11	latin	latin	PROPN
abrj-208	173	12	america	america	PROPN
abrj-208	173	13	:	:	PUNCT
abrj-208	173	14	the	the	DET
abrj-208	173	15	case	case	NOUN
abrj-208	173	16	of	of	ADP
abrj-208	173	17	ecuador	ecuador	NOUN
abrj-208	173	18	.	.	PUNCT
abrj-208	174	1	https://repositorio.flacsoandes.edu.ec/bitstream/10469/7460/2/tflacso-2014jclo.pdf	https://repositorio.flacsoandes.edu.ec/bitstream/10469/7460/2/tflacso-2014jclo.pdf	PROPN
abrj-208	175	1	[	[	X
abrj-208	175	2	10	10	NUM
abrj-208	175	3	]	]	X
abrj-208	175	4	laz	laz	PROPN
abrj-208	175	5	,	,	PUNCT
abrj-208	175	6	a.	a.	PROPN
abrj-208	175	7	,	,	PUNCT
abrj-208	175	8	&	&	CCONJ
abrj-208	175	9	lucas	lucas	PROPN
abrj-208	175	10	,	,	PUNCT
abrj-208	175	11	p.	p.	NOUN
abrj-208	175	12	(	(	PUNCT
abrj-208	175	13	2021	2021	NUM
abrj-208	175	14	)	)	PUNCT
abrj-208	175	15	.	.	PUNCT
abrj-208	176	1	audiovisual	audiovisual	ADJ
abrj-208	176	2	communication	communication	NOUN
abrj-208	176	3	as	as	ADP
abrj-208	176	4	a	a	DET
abrj-208	176	5	tourism	tourism	NOUN
abrj-208	176	6	promotion	promotion	NOUN
abrj-208	176	7	tool	tool	NOUN
abrj-208	176	8	:	:	PUNCT
abrj-208	176	9	the	the	DET
abrj-208	176	10	case	case	NOUN
abrj-208	176	11	of	of	ADP
abrj-208	176	12	bahía	bahía	PROPN
abrj-208	176	13	de	de	PROPN
abrj-208	176	14	caráquez	caráquez	PROPN
abrj-208	176	15	,	,	PUNCT
abrj-208	176	16	ecuador	ecuador	NOUN
abrj-208	176	17	2020	2020	NUM
abrj-208	176	18	.	.	PUNCT
abrj-208	177	1	sapientiae	sapientiae	PROPN
abrj-208	177	2	scientific	scientific	ADJ
abrj-208	177	3	journal	journal	NOUN
abrj-208	177	4	,	,	PUNCT
abrj-208	177	5	2	2	NUM
abrj-208	177	6	-	-	SYM
abrj-208	177	7	15	15	NUM
abrj-208	177	8	.	.	PUNCT
abrj-208	178	1	https://publicacionescd.uleam.edu.ec/index.php/sapientiae/article/view/181/338	https://publicacionescd.uleam.edu.ec/index.php/sapientiae/article/view/181/338	PUNCT
abrj-208	178	2	[	[	X
abrj-208	178	3	11	11	NUM
abrj-208	178	4	]	]	X
abrj-208	178	5	lemoine	lemoine	PROPN
abrj-208	178	6	,	,	PUNCT
abrj-208	178	7	f.	f.	PROPN
abrj-208	178	8	á	á	PROPN
abrj-208	178	9	.	.	PROPN
abrj-208	178	10	,	,	PUNCT
abrj-208	178	11	navarrete	navarrete	PROPN
abrj-208	178	12	,	,	PUNCT
abrj-208	178	13	s.	s.	PROPN
abrj-208	178	14	,	,	PUNCT
abrj-208	178	15	valls	valls	PROPN
abrj-208	178	16	,	,	PUNCT
abrj-208	178	17	w.	w.	PROPN
abrj-208	178	18	,	,	PUNCT
abrj-208	178	19	carvajal	carvajal	PROPN
abrj-208	178	20	,	,	PUNCT
abrj-208	178	21	g.	g.	PROPN
abrj-208	178	22	,	,	PUNCT
abrj-208	178	23	&	&	CCONJ
abrj-208	178	24	villacis	villacis	PROPN
abrj-208	178	25	,	,	PUNCT
abrj-208	178	26	l.	l.	PROPN
abrj-208	178	27	(	(	PUNCT
abrj-208	178	28	2018	2018	NUM
abrj-208	178	29	)	)	PUNCT
abrj-208	178	30	.	.	PUNCT
abrj-208	179	1	perception	perception	NOUN
abrj-208	179	2	of	of	ADP
abrj-208	179	3	local	local	ADJ
abrj-208	179	4	stakeholders	stakeholder	NOUN
abrj-208	179	5	on	on	ADP
abrj-208	179	6	sustainable	sustainable	ADJ
abrj-208	179	7	tourism	tourism	NOUN
abrj-208	179	8	in	in	ADP
abrj-208	179	9	communities	community	NOUN
abrj-208	179	10	of	of	ADP
abrj-208	179	11	leonidas	leonidas	PROPN
abrj-208	179	12	plaza	plaza	PROPN
abrj-208	179	13	of	of	ADP
abrj-208	179	14	the	the	DET
abrj-208	179	15	sucre	sucre	PROPN
abrj-208	179	16	canton	canton	PROPN
abrj-208	179	17	,	,	PUNCT
abrj-208	179	18	manabí	manabí	PROPN
abrj-208	179	19	.	.	PUNCT
abrj-208	180	1	eca	eca	NOUN
abrj-208	180	2	sinergia	sinergia	NOUN
abrj-208	180	3	,	,	PUNCT
abrj-208	180	4	9(2	9(2	NUM
abrj-208	180	5	)	)	PUNCT
abrj-208	180	6	,	,	PUNCT
abrj-208	180	7	55	55	NUM
abrj-208	180	8	-	-	SYM
abrj-208	180	9	67	67	NUM
abrj-208	180	10	.	.	PUNCT
abrj-208	181	1	https://doi.org/https://dialnet.unirioja.es/servlet/articulo?codigo=6726416	https://doi.org/https://dialnet.unirioja.es/servlet/articulo?codigo=6726416	PRON
abrj-208	182	1	[	[	X
abrj-208	182	2	12	12	NUM
abrj-208	182	3	]	]	X
abrj-208	182	4	lemoine	lemoine	PROPN
abrj-208	182	5	,	,	PUNCT
abrj-208	182	6	f.	f.	PROPN
abrj-208	182	7	á	á	PROPN
abrj-208	182	8	.	.	PROPN
abrj-208	182	9	,	,	PUNCT
abrj-208	182	10	ureta	ureta	PROPN
abrj-208	182	11	,	,	PUNCT
abrj-208	182	12	g.	g.	PROPN
abrj-208	182	13	j.	j.	PROPN
abrj-208	182	14	,	,	PUNCT
abrj-208	182	15	&	&	CCONJ
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abrj-208	182	17	,	,	PUNCT
abrj-208	182	18	n.	n.	NOUN
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abrj-208	182	20	2023	2023	NUM
abrj-208	182	21	)	)	PUNCT
abrj-208	182	22	.	.	PUNCT
abrj-208	183	1	tourism	tourism	NOUN
abrj-208	183	2	consumer	consumer	NOUN
abrj-208	183	3	behavior	behavior	NOUN
abrj-208	183	4	style	style	NOUN
abrj-208	183	5	under	under	ADP
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abrj-208	183	7	pandemic	pandemic	ADJ
abrj-208	183	8	conditions	condition	NOUN
abrj-208	183	9	in	in	ADP
abrj-208	183	10	ecuador	ecuador	NOUN
abrj-208	183	11	.	.	PUNCT
abrj-208	184	1	administrative	administrative	ADJ
abrj-208	184	2	sciences(23	sciences(23	NOUN
abrj-208	184	3	)	)	PUNCT
abrj-208	184	4	.	.	PUNCT
abrj-208	185	1	https://doi.org/https://doi.org/10.24215/23143738e135	https://doi.org/https://doi.org/10.24215/23143738e135	NOUN
abrj-208	186	1	[	[	X
abrj-208	186	2	13	13	NUM
abrj-208	186	3	]	]	X
abrj-208	186	4	lemoine	lemoine	PROPN
abrj-208	186	5	,	,	PUNCT
abrj-208	186	6	f.	f.	PROPN
abrj-208	186	7	,	,	PUNCT
abrj-208	186	8	&	&	CCONJ
abrj-208	186	9	rosado	rosado	PROPN
abrj-208	186	10	,	,	PUNCT
abrj-208	186	11	r.	r.	PROPN
abrj-208	186	12	(	(	PUNCT
abrj-208	186	13	2024	2024	NUM
abrj-208	186	14	)	)	PUNCT
abrj-208	186	15	.	.	PUNCT
abrj-208	187	1	digital	digital	ADJ
abrj-208	187	2	marketing	marketing	NOUN
abrj-208	187	3	:	:	PUNCT
abrj-208	187	4	effectiveness	effectiveness	NOUN
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abrj-208	187	7	in	in	ADP
abrj-208	187	8	service	service	NOUN
abrj-208	187	9	activities	activity	NOUN
abrj-208	187	10	in	in	ADP
abrj-208	187	11	san	san	PROPN
abrj-208	187	12	vicente	vicente	PROPN
abrj-208	187	13	,	,	PUNCT
abrj-208	187	14	ecuador	ecuador	PROPN
abrj-208	187	15	.	.	PUNCT
abrj-208	188	1	gestión	gestión	PROPN
abrj-208	188	2	r&d	r&d	PROPN
abrj-208	188	3	,	,	PUNCT
abrj-208	188	4	251	251	NUM
abrj-208	188	5	-	-	SYM
abrj-208	188	6	275	275	NUM
abrj-208	188	7	.	.	PUNCT
abrj-208	189	1	http://saber.ucv.ve/ojs/index.php/rev_gid/article/view/28891/144814494433	http://saber.ucv.ve/ojs/index.php/rev_gid/article/view/28891/144814494433	PRON
abrj-208	189	2	[	[	X
abrj-208	189	3	14	14	NUM
abrj-208	189	4	]	]	PUNCT
abrj-208	189	5	ormaza	ormaza	PROPN
abrj-208	189	6	,	,	PUNCT
abrj-208	189	7	j.	j.	PROPN
abrj-208	189	8	(	(	PUNCT
abrj-208	189	9	2023	2023	NUM
abrj-208	189	10	)	)	PUNCT
abrj-208	189	11	.	.	PUNCT
abrj-208	190	1	digital	digital	ADJ
abrj-208	190	2	marketing	marketing	NOUN
abrj-208	190	3	plan	plan	NOUN
abrj-208	190	4	to	to	PART
abrj-208	190	5	promote	promote	VERB
abrj-208	190	6	tourism	tourism	NOUN
abrj-208	190	7	in	in	ADP
abrj-208	190	8	the	the	DET
abrj-208	190	9	city	city	NOUN
abrj-208	190	10	of	of	ADP
abrj-208	190	11	bahia	bahia	X
abrj-208	190	12	de	de	X
abrj-208	190	13	caráquez	caráquez	PROPN
abrj-208	190	14	,	,	PUNCT
abrj-208	190	15	manabí	manabí	NOUN
abrj-208	190	16	-	-	PUNCT
abrj-208	190	17	ecuador	ecuador	NOUN
abrj-208	190	18	.	.	PUNCT
abrj-208	191	1	https://repositorio.espam.edu.ec/bitstream/42000/2246/1/ttt51d.pdf	https://repositorio.espam.edu.ec/bitstream/42000/2246/1/ttt51d.pdf	PROPN
abrj-208	192	1	[	[	X
abrj-208	192	2	15	15	NUM
abrj-208	192	3	]	]	PUNCT
abrj-208	192	4	pérez	pérez	NOUN
abrj-208	192	5	,	,	PUNCT
abrj-208	192	6	g.	g.	PROPN
abrj-208	192	7	(	(	PUNCT
abrj-208	192	8	2022	2022	NUM
abrj-208	192	9	)	)	PUNCT
abrj-208	192	10	.	.	PUNCT
abrj-208	193	1	what	what	PRON
abrj-208	193	2	is	be	AUX
abrj-208	193	3	cronbach	cronbach	VERB
abrj-208	193	4	's	's	PART
abrj-208	193	5	alpha	alpha	NOUN
abrj-208	193	6	and	and	CCONJ
abrj-208	193	7	what	what	PRON
abrj-208	193	8	is	be	AUX
abrj-208	193	9	it	it	PRON
abrj-208	193	10	for	for	ADP
abrj-208	193	11	?	?	PUNCT
abrj-208	194	1	https://www.linkedin.com/pulse/what-is-cronbach-alpha-andwhat-is-it-for-gabriel-prez-leon-/	https://www.linkedin.com/pulse/what-is-cronbach-alpha-andwhat-is-it-for-gabriel-prez-leon-/	NUM
abrj-208	195	1	[	[	X
abrj-208	195	2	16	16	NUM
abrj-208	195	3	]	]	X
abrj-208	195	4	villacis	villacis	PROPN
abrj-208	195	5	,	,	PUNCT
abrj-208	195	6	l.	l.	PROPN
abrj-208	195	7	,	,	PUNCT
abrj-208	195	8	lemoine	lemoine	PROPN
abrj-208	195	9	,	,	PUNCT
abrj-208	195	10	f.	f.	PROPN
abrj-208	195	11	,	,	PUNCT
abrj-208	195	12	navarrete	navarrete	PROPN
abrj-208	195	13	,	,	PUNCT
abrj-208	195	14	s.	s.	PROPN
abrj-208	195	15	,	,	PUNCT
abrj-208	195	16	valls	valls	PROPN
abrj-208	195	17	,	,	PUNCT
abrj-208	195	18	w.	w.	PROPN
abrj-208	195	19	,	,	PUNCT
abrj-208	195	20	&	&	CCONJ
abrj-208	195	21	carvajal	carvajal	PROPN
abrj-208	195	22	,	,	PUNCT
abrj-208	195	23	g.	g.	PROPN
abrj-208	195	24	(	(	PUNCT
abrj-208	195	25	2018	2018	NUM
abrj-208	195	26	)	)	PUNCT
abrj-208	195	27	.	.	PUNCT
abrj-208	196	1	perception	perception	NOUN
abrj-208	196	2	of	of	ADP
abrj-208	196	3	local	local	ADJ
abrj-208	196	4	stakeholders	stakeholder	NOUN
abrj-208	196	5	on	on	ADP
abrj-208	196	6	sustainable	sustainable	ADJ
abrj-208	196	7	tourism	tourism	NOUN
abrj-208	196	8	in	in	ADP
abrj-208	196	9	communities	community	NOUN
abrj-208	196	10	of	of	ADP
abrj-208	196	11	leonidas	leonidas	PROPN
abrj-208	196	12	plaza	plaza	PROPN
abrj-208	196	13	of	of	ADP
abrj-208	196	14	the	the	DET
abrj-208	196	15	canton	canton	PROPN
abrj-208	196	16	sucre	sucre	PROPN
abrj-208	196	17	,	,	PUNCT
abrj-208	196	18	manabí	manabí	PROPN
abrj-208	196	19	.	.	PUNCT
abrj-208	197	1	eca	eca	PROPN
abrj-208	197	2	sinergia	sinergia	PROPN
abrj-208	197	3	journal	journal	PROPN
abrj-208	197	4	,	,	PUNCT
abrj-208	197	5	55	55	NUM
abrj-208	197	6	-	-	SYM
abrj-208	197	7	67	67	NUM
abrj-208	197	8	.	.	PUNCT
abrj-208	198	1	https://doi.org/10.33936/eca_sinergia.v9i2.1122	https://doi.org/10.33936/eca_sinergia.v9i2.1122	PROPN
abrj-208	199	1	[	[	X
abrj-208	199	2	17	17	NUM
abrj-208	199	3	]	]	X
abrj-208	199	4	villacis	villacis	PROPN
abrj-208	199	5	,	,	PUNCT
abrj-208	199	6	l.	l.	PROPN
abrj-208	199	7	,	,	PUNCT
abrj-208	199	8	meneses	menese	NOUN
abrj-208	199	9	,	,	PUNCT
abrj-208	199	10	w.	w.	PROPN
abrj-208	199	11	,	,	PUNCT
abrj-208	199	12	espinoza	espinoza	PROPN
abrj-208	199	13	,	,	PUNCT
abrj-208	199	14	m.	m.	NOUN
abrj-208	199	15	,	,	PUNCT
abrj-208	199	16	&	&	CCONJ
abrj-208	199	17	macías	macías	PROPN
abrj-208	199	18	,	,	PUNCT
abrj-208	199	19	j.	j.	PROPN
abrj-208	199	20	(	(	PUNCT
abrj-208	199	21	2021	2021	NUM
abrj-208	199	22	)	)	PUNCT
abrj-208	199	23	.	.	PUNCT
abrj-208	200	1	marketing	marketing	NOUN
abrj-208	200	2	strategies	strategy	NOUN
abrj-208	200	3	for	for	ADP
abrj-208	200	4	tourist	tourist	NOUN
abrj-208	200	5	destinations	destination	NOUN
abrj-208	200	6	in	in	ADP
abrj-208	200	7	the	the	DET
abrj-208	200	8	sucre	sucre	PROPN
abrj-208	200	9	canton	canton	PROPN
abrj-208	200	10	.	.	PUNCT
abrj-208	201	1	centro	centro	PROPN
abrj-208	201	2	sur	sur	PROPN
abrj-208	201	3	magazine	magazine	PROPN
abrj-208	201	4	,	,	PUNCT
abrj-208	201	5	43	43	NUM
abrj-208	201	6	-	-	SYM
abrj-208	201	7	54	54	NUM
abrj-208	201	8	.	.	PUNCT
abrj-208	201	9	https://biblat.unam.mx/es/revista/revista-centro-sur/articulo/estrategias-de-marketing-paradestinos-turisticos-del-canton-sucre	https://biblat.unam.mx/es/revista/revista-centro-sur/articulo/estrategias-de-marketing-paradestinos-turisticos-del-canton-sucre	PROPN