id	sid	tid	token	lemma	pos
abrj-267	1	1	1	1	NUM
abrj-267	1	2	©	©	PROPN
abrj-267	1	3	2025	2025	NUM
abrj-267	1	4	by	by	ADP
abrj-267	1	5	the	the	DET
abrj-267	1	6	authors	author	NOUN
abrj-267	1	7	;	;	PUNCT
abrj-267	1	8	licensee	licensee	NOUN
abrj-267	1	9	eastern	eastern	ADJ
abrj-267	1	10	centre	centre	NOUN
abrj-267	1	11	of	of	ADP
abrj-267	1	12	science	science	NOUN
abrj-267	1	13	and	and	CCONJ
abrj-267	1	14	education	education	NOUN
abrj-267	1	15	,	,	PUNCT
abrj-267	1	16	usa	usa	PROPN
abrj-267	1	17	asian	asian	PROPN
abrj-267	1	18	business	business	PROPN
abrj-267	1	19	research	research	PROPN
abrj-267	1	20	journal	journal	PROPN
abrj-267	1	21	vol	vol	NOUN
abrj-267	1	22	.	.	PROPN
abrj-267	2	1	10	10	NUM
abrj-267	2	2	,	,	PUNCT
abrj-267	2	3	no	no	INTJ
abrj-267	2	4	.	.	NOUN
abrj-267	2	5	2	2	NUM
abrj-267	2	6	,	,	PUNCT
abrj-267	2	7	1	1	NUM
abrj-267	2	8	-	-	SYM
abrj-267	2	9	9	9	NUM
abrj-267	2	10	,	,	PUNCT
abrj-267	2	11	2025	2025	NUM
abrj-267	2	12	issn	issn	NOUN
abrj-267	2	13	:	:	PUNCT
abrj-267	2	14	2576	2576	NUM
abrj-267	2	15	-	-	SYM
abrj-267	2	16	6759	6759	NUM
abrj-267	2	17	doi	doi	NOUN
abrj-267	2	18	:	:	PUNCT
abrj-267	2	19	10.55220/25766759.267	10.55220/25766759.267	NUM
abrj-267	2	20	©	©	PROPN
abrj-267	2	21	2025	2025	NUM
abrj-267	2	22	by	by	ADP
abrj-267	2	23	the	the	DET
abrj-267	2	24	authors	author	NOUN
abrj-267	2	25	;	;	PUNCT
abrj-267	2	26	licensee	licensee	NOUN
abrj-267	2	27	eastern	eastern	ADJ
abrj-267	2	28	centre	centre	NOUN
abrj-267	2	29	of	of	ADP
abrj-267	2	30	science	science	NOUN
abrj-267	2	31	and	and	CCONJ
abrj-267	2	32	education	education	NOUN
abrj-267	2	33	,	,	PUNCT
abrj-267	2	34	usa	usa	PROPN
abrj-267	2	35	social	social	ADJ
abrj-267	2	36	media	medium	NOUN
abrj-267	2	37	marketing	marketing	NOUN
abrj-267	2	38	and	and	CCONJ
abrj-267	2	39	perceived	perceive	VERB
abrj-267	2	40	customer	customer	NOUN
abrj-267	2	41	value	value	NOUN
abrj-267	2	42	proposition	proposition	NOUN
abrj-267	2	43	of	of	ADP
abrj-267	2	44	selected	select	VERB
abrj-267	2	45	private	private	ADJ
abrj-267	2	46	higher	high	ADJ
abrj-267	2	47	educational	educational	ADJ
abrj-267	2	48	institutions	institution	NOUN
abrj-267	2	49	in	in	ADP
abrj-267	2	50	the	the	DET
abrj-267	2	51	national	national	ADJ
abrj-267	2	52	capital	capital	PROPN
abrj-267	2	53	region	region	NOUN
abrj-267	2	54	,	,	PUNCT
abrj-267	2	55	philippines	philippines	PROPN
abrj-267	2	56	eivin	eivin	PROPN
abrj-267	2	57	b.	b.	PROPN
abrj-267	2	58	tolentino1,2	tolentino1,2	PROPN
abrj-267	3	1			PROPN
abrj-267	3	2	rock	rock	PROPN
abrj-267	3	3	bryan	bryan	PROPN
abrj-267	3	4	b.	b.	PROPN
abrj-267	3	5	matias3,4	matias3,4	PROPN
abrj-267	3	6	1,2college	1,2college	PROPN
abrj-267	3	7	of	of	ADP
abrj-267	3	8	business	business	PROPN
abrj-267	3	9	administration	administration	PROPN
abrj-267	3	10	–	–	PUNCT
abrj-267	3	11	graduate	graduate	NOUN
abrj-267	3	12	studies	study	NOUN
abrj-267	3	13	,	,	PUNCT
abrj-267	3	14	doctor	doctor	NOUN
abrj-267	3	15	in	in	ADP
abrj-267	3	16	business	business	NOUN
abrj-267	3	17	administration	administration	NOUN
abrj-267	3	18	program	program	NOUN
abrj-267	3	19	,	,	PUNCT
abrj-267	3	20	polytechnic	polytechnic	ADJ
abrj-267	3	21	university	university	NOUN
abrj-267	3	22	of	of	ADP
abrj-267	3	23	the	the	DET
abrj-267	3	24	philippines	philippine	NOUN
abrj-267	3	25	;	;	PUNCT
abrj-267	3	26	school	school	NOUN
abrj-267	3	27	of	of	ADP
abrj-267	3	28	business	business	NOUN
abrj-267	3	29	management	management	NOUN
abrj-267	3	30	,	,	PUNCT
abrj-267	3	31	manila	manila	PROPN
abrj-267	3	32	central	central	PROPN
abrj-267	3	33	university	university	PROPN
abrj-267	3	34	,	,	PUNCT
abrj-267	3	35	philippines	philippine	NOUN
abrj-267	3	36	.	.	PUNCT
abrj-267	4	1	3,4department	3,4department	NUM
abrj-267	4	2	of	of	ADP
abrj-267	4	3	tourism	tourism	NOUN
abrj-267	4	4	,	,	PUNCT
abrj-267	4	5	and	and	CCONJ
abrj-267	4	6	transportation	transportation	NOUN
abrj-267	4	7	management	management	NOUN
abrj-267	4	8	,	,	PUNCT
abrj-267	4	9	college	college	NOUN
abrj-267	4	10	of	of	ADP
abrj-267	4	11	tourism	tourism	NOUN
abrj-267	4	12	,	,	PUNCT
abrj-267	4	13	hospitality	hospitality	NOUN
abrj-267	4	14	,	,	PUNCT
abrj-267	4	15	and	and	CCONJ
abrj-267	4	16	transportation	transportation	NOUN
abrj-267	4	17	management	management	NOUN
abrj-267	4	18	;	;	PUNCT
abrj-267	4	19	institutional	institutional	ADJ
abrj-267	4	20	quality	quality	NOUN
abrj-267	4	21	management	management	NOUN
abrj-267	4	22	system	system	NOUN
abrj-267	4	23	office	office	NOUN
abrj-267	4	24	,	,	PUNCT
abrj-267	4	25	office	office	NOUN
abrj-267	4	26	of	of	ADP
abrj-267	4	27	the	the	DET
abrj-267	4	28	vice	vice	NOUN
abrj-267	4	29	president	president	NOUN
abrj-267	4	30	for	for	ADP
abrj-267	4	31	research	research	NOUN
abrj-267	4	32	,	,	PUNCT
abrj-267	4	33	extension	extension	NOUN
abrj-267	4	34	,	,	PUNCT
abrj-267	4	35	and	and	CCONJ
abrj-267	4	36	development	development	NOUN
abrj-267	4	37	,	,	PUNCT
abrj-267	4	38	polytechnic	polytechnic	ADJ
abrj-267	4	39	university	university	NOUN
abrj-267	4	40	of	of	ADP
abrj-267	4	41	the	the	DET
abrj-267	4	42	philippines	philippine	NOUN
abrj-267	4	43	.	.	PUNCT
abrj-267	5	1	email	email	NOUN
abrj-267	5	2	:	:	PUNCT
abrj-267	5	3	tolentinoeivin@gmail.com	tolentinoeivin@gmail.com	X
abrj-267	6	1	email	email	NOUN
abrj-267	6	2	:	:	PUNCT
abrj-267	6	3	rbbmatias@pup.edu.ph	rbbmatias@pup.edu.ph	PROPN
abrj-267	6	4	(	(	PUNCT
abrj-267	6	5			PROPN
abrj-267	6	6	corresponding	correspond	VERB
abrj-267	6	7	author	author	NOUN
abrj-267	6	8	)	)	PUNCT
abrj-267	6	9	abstract	abstract	ADP
abrj-267	6	10	this	this	DET
abrj-267	6	11	research	research	NOUN
abrj-267	6	12	examines	examine	VERB
abrj-267	6	13	the	the	DET
abrj-267	6	14	direct	direct	ADJ
abrj-267	6	15	effects	effect	NOUN
abrj-267	6	16	of	of	ADP
abrj-267	6	17	social	social	ADJ
abrj-267	6	18	media	medium	NOUN
abrj-267	6	19	marketing	marketing	NOUN
abrj-267	6	20	on	on	ADP
abrj-267	6	21	the	the	DET
abrj-267	6	22	customer	customer	NOUN
abrj-267	6	23	value	value	NOUN
abrj-267	6	24	proposition	proposition	NOUN
abrj-267	6	25	of	of	ADP
abrj-267	6	26	private	private	ADJ
abrj-267	6	27	higher	high	ADJ
abrj-267	6	28	educational	educational	ADJ
abrj-267	6	29	institutions	institution	NOUN
abrj-267	6	30	in	in	ADP
abrj-267	6	31	the	the	DET
abrj-267	6	32	philippines	philippine	NOUN
abrj-267	6	33	'	'	PART
abrj-267	6	34	national	national	ADJ
abrj-267	6	35	capital	capital	NOUN
abrj-267	6	36	region	region	NOUN
abrj-267	6	37	.	.	PUNCT
abrj-267	7	1	the	the	DET
abrj-267	7	2	parameter	parameter	NOUN
abrj-267	7	3	of	of	ADP
abrj-267	7	4	the	the	DET
abrj-267	7	5	exogenous	exogenous	ADJ
abrj-267	7	6	variables	variable	NOUN
abrj-267	7	7	under	under	ADP
abrj-267	7	8	social	social	ADJ
abrj-267	7	9	media	medium	NOUN
abrj-267	7	10	marketing	marketing	NOUN
abrj-267	7	11	were	be	AUX
abrj-267	7	12	informational	informational	ADJ
abrj-267	7	13	accessibility	accessibility	NOUN
abrj-267	7	14	,	,	PUNCT
abrj-267	7	15	contents	content	NOUN
abrj-267	7	16	/	/	SYM
abrj-267	7	17	campaign	campaign	NOUN
abrj-267	7	18	in	in	ADP
abrj-267	7	19	social	social	ADJ
abrj-267	7	20	media	medium	NOUN
abrj-267	7	21	,	,	PUNCT
abrj-267	7	22	interaction	interaction	NOUN
abrj-267	7	23	,	,	PUNCT
abrj-267	7	24	and	and	CCONJ
abrj-267	7	25	influence	influence	NOUN
abrj-267	7	26	,	,	PUNCT
abrj-267	7	27	while	while	SCONJ
abrj-267	7	28	the	the	DET
abrj-267	7	29	parameters	parameter	NOUN
abrj-267	7	30	of	of	ADP
abrj-267	7	31	endogenous	endogenous	ADJ
abrj-267	7	32	variables	variable	NOUN
abrj-267	7	33	under	under	ADP
abrj-267	7	34	customer	customer	NOUN
abrj-267	7	35	value	value	NOUN
abrj-267	7	36	proposition	proposition	NOUN
abrj-267	7	37	is	be	AUX
abrj-267	7	38	functional	functional	ADJ
abrj-267	7	39	,	,	PUNCT
abrj-267	7	40	emotional	emotional	ADJ
abrj-267	7	41	,	,	PUNCT
abrj-267	7	42	economic	economic	ADJ
abrj-267	7	43	,	,	PUNCT
abrj-267	7	44	and	and	CCONJ
abrj-267	7	45	symbolic	symbolic	ADJ
abrj-267	7	46	values	value	NOUN
abrj-267	7	47	.	.	PUNCT
abrj-267	8	1	pls	pls	INTJ
abrj-267	8	2	-	-	PUNCT
abrj-267	8	3	sem	sem	PROPN
abrj-267	8	4	was	be	AUX
abrj-267	8	5	used	use	VERB
abrj-267	8	6	to	to	PART
abrj-267	8	7	assess	assess	VERB
abrj-267	8	8	the	the	DET
abrj-267	8	9	direct	direct	ADJ
abrj-267	8	10	effects	effect	NOUN
abrj-267	8	11	of	of	ADP
abrj-267	8	12	social	social	ADJ
abrj-267	8	13	media	medium	NOUN
abrj-267	8	14	marketing	marketing	NOUN
abrj-267	8	15	on	on	ADP
abrj-267	8	16	customer	customer	NOUN
abrj-267	8	17	value	value	NOUN
abrj-267	8	18	proposition	proposition	NOUN
abrj-267	8	19	.	.	PUNCT
abrj-267	9	1	the	the	DET
abrj-267	9	2	study	study	NOUN
abrj-267	9	3	revealed	reveal	VERB
abrj-267	9	4	that	that	SCONJ
abrj-267	9	5	informational	informational	ADJ
abrj-267	9	6	accessibility	accessibility	NOUN
abrj-267	9	7	,	,	PUNCT
abrj-267	9	8	content	content	NOUN
abrj-267	9	9	/	/	SYM
abrj-267	9	10	campaigns	campaign	NOUN
abrj-267	9	11	in	in	ADP
abrj-267	9	12	social	social	ADJ
abrj-267	9	13	media	medium	NOUN
abrj-267	9	14	,	,	PUNCT
abrj-267	9	15	and	and	CCONJ
abrj-267	9	16	influence	influence	NOUN
abrj-267	9	17	have	have	VERB
abrj-267	9	18	a	a	DET
abrj-267	9	19	positive	positive	ADJ
abrj-267	9	20	and	and	CCONJ
abrj-267	9	21	direct	direct	ADJ
abrj-267	9	22	effects	effect	NOUN
abrj-267	9	23	to	to	ADP
abrj-267	9	24	the	the	DET
abrj-267	9	25	four	four	NUM
abrj-267	9	26	dimensions	dimension	NOUN
abrj-267	9	27	of	of	ADP
abrj-267	9	28	customer	customer	NOUN
abrj-267	9	29	value	value	NOUN
abrj-267	9	30	proposition	proposition	NOUN
abrj-267	9	31	,	,	PUNCT
abrj-267	9	32	while	while	SCONJ
abrj-267	9	33	interaction	interaction	NOUN
abrj-267	9	34	have	have	VERB
abrj-267	9	35	a	a	DET
abrj-267	9	36	positive	positive	ADJ
abrj-267	9	37	and	and	CCONJ
abrj-267	9	38	direct	direct	ADJ
abrj-267	9	39	effects	effect	NOUN
abrj-267	9	40	to	to	ADP
abrj-267	9	41	functional	functional	ADJ
abrj-267	9	42	,	,	PUNCT
abrj-267	9	43	economic	economic	ADJ
abrj-267	9	44	,	,	PUNCT
abrj-267	9	45	and	and	CCONJ
abrj-267	9	46	emotional	emotional	ADJ
abrj-267	9	47	values	value	NOUN
abrj-267	9	48	.	.	PUNCT
abrj-267	10	1	this	this	PRON
abrj-267	10	2	means	mean	VERB
abrj-267	10	3	that	that	SCONJ
abrj-267	10	4	enhanced	enhance	VERB
abrj-267	10	5	social	social	ADJ
abrj-267	10	6	media	medium	NOUN
abrj-267	10	7	marketing	marketing	NOUN
abrj-267	10	8	strategies	strategy	NOUN
abrj-267	10	9	can	can	AUX
abrj-267	10	10	bring	bring	VERB
abrj-267	10	11	higher	high	ADJ
abrj-267	10	12	value	value	NOUN
abrj-267	10	13	to	to	ADP
abrj-267	10	14	customers	customer	NOUN
abrj-267	10	15	.	.	PUNCT
abrj-267	11	1	the	the	DET
abrj-267	11	2	researcher	researcher	NOUN
abrj-267	11	3	strongly	strongly	ADV
abrj-267	11	4	recommends	recommend	VERB
abrj-267	11	5	to	to	PART
abrj-267	11	6	focus	focus	VERB
abrj-267	11	7	and	and	CCONJ
abrj-267	11	8	invest	invest	VERB
abrj-267	11	9	to	to	ADP
abrj-267	11	10	social	social	ADJ
abrj-267	11	11	media	medium	NOUN
abrj-267	11	12	marketing	marketing	NOUN
abrj-267	11	13	to	to	PART
abrj-267	11	14	increase	increase	VERB
abrj-267	11	15	social	social	ADJ
abrj-267	11	16	media	medium	NOUN
abrj-267	11	17	presence	presence	NOUN
abrj-267	11	18	and	and	CCONJ
abrj-267	11	19	uses	use	VERB
abrj-267	11	20	the	the	DET
abrj-267	11	21	three	three	NUM
abrj-267	11	22	most	most	ADV
abrj-267	11	23	important	important	ADJ
abrj-267	11	24	components	component	NOUN
abrj-267	11	25	;	;	PUNCT
abrj-267	11	26	virability	virability	NOUN
abrj-267	11	27	,	,	PUNCT
abrj-267	11	28	innovation	innovation	NOUN
abrj-267	11	29	and	and	CCONJ
abrj-267	11	30	information	information	NOUN
abrj-267	11	31	.	.	PUNCT
abrj-267	12	1	as	as	SCONJ
abrj-267	12	2	the	the	DET
abrj-267	12	3	present	present	ADJ
abrj-267	12	4	research	research	NOUN
abrj-267	12	5	only	only	ADV
abrj-267	12	6	focuses	focus	VERB
abrj-267	12	7	on	on	ADP
abrj-267	12	8	the	the	DET
abrj-267	12	9	direct	direct	ADJ
abrj-267	12	10	effects	effect	NOUN
abrj-267	12	11	of	of	ADP
abrj-267	12	12	the	the	DET
abrj-267	12	13	said	say	VERB
abrj-267	12	14	variables	variable	NOUN
abrj-267	12	15	,	,	PUNCT
abrj-267	12	16	other	other	ADJ
abrj-267	12	17	scholars	scholar	NOUN
abrj-267	12	18	may	may	AUX
abrj-267	12	19	want	want	VERB
abrj-267	12	20	to	to	PART
abrj-267	12	21	identify	identify	VERB
abrj-267	12	22	other	other	ADJ
abrj-267	12	23	measurement	measurement	NOUN
abrj-267	12	24	as	as	ADP
abrj-267	12	25	intervention	intervention	NOUN
abrj-267	12	26	and	and	CCONJ
abrj-267	12	27	control	control	NOUN
abrj-267	12	28	to	to	PART
abrj-267	12	29	test	test	VERB
abrj-267	12	30	other	other	ADJ
abrj-267	12	31	indirect	indirect	ADJ
abrj-267	12	32	effects	effect	NOUN
abrj-267	12	33	on	on	ADP
abrj-267	12	34	customer	customer	NOUN
abrj-267	12	35	value	value	NOUN
abrj-267	12	36	propositions	proposition	NOUN
abrj-267	12	37	.	.	PUNCT
abrj-267	13	1	keywords	keyword	NOUN
abrj-267	13	2	:	:	PUNCT
abrj-267	13	3	customer	customer	NOUN
abrj-267	13	4	value	value	NOUN
abrj-267	13	5	proposition	proposition	NOUN
abrj-267	13	6	,	,	PUNCT
abrj-267	13	7	pheis	pheis	NOUN
abrj-267	13	8	,	,	PUNCT
abrj-267	13	9	pls	pls	NOUN
abrj-267	13	10	-	-	PUNCT
abrj-267	13	11	sem	sem	NOUN
abrj-267	13	12	,	,	PUNCT
abrj-267	13	13	private	private	ADJ
abrj-267	13	14	higher	high	ADJ
abrj-267	13	15	educational	educational	ADJ
abrj-267	13	16	institutions	institution	NOUN
abrj-267	13	17	,	,	PUNCT
abrj-267	13	18	social	social	ADJ
abrj-267	13	19	media	medium	NOUN
abrj-267	13	20	marketing	marketing	NOUN
abrj-267	13	21	.	.	PUNCT
abrj-267	14	1	1	1	X
abrj-267	14	2	.	.	X
abrj-267	14	3	introduction	introduction	NOUN
abrj-267	14	4	technological	technological	ADJ
abrj-267	14	5	advancement	advancement	NOUN
abrj-267	14	6	helps	help	VERB
abrj-267	14	7	every	every	DET
abrj-267	14	8	industry	industry	NOUN
abrj-267	14	9	to	to	PART
abrj-267	14	10	be	be	AUX
abrj-267	14	11	efficient	efficient	ADJ
abrj-267	14	12	and	and	CCONJ
abrj-267	14	13	increase	increase	VERB
abrj-267	14	14	productivity	productivity	NOUN
abrj-267	14	15	.	.	PUNCT
abrj-267	15	1	it	it	PRON
abrj-267	15	2	also	also	ADV
abrj-267	15	3	changes	change	VERB
abrj-267	15	4	the	the	DET
abrj-267	15	5	landscape	landscape	NOUN
abrj-267	15	6	on	on	ADP
abrj-267	15	7	how	how	SCONJ
abrj-267	15	8	the	the	DET
abrj-267	15	9	business	business	NOUN
abrj-267	15	10	works	work	VERB
abrj-267	15	11	.	.	PUNCT
abrj-267	16	1	one	one	NUM
abrj-267	16	2	particular	particular	ADJ
abrj-267	16	3	facets	facet	NOUN
abrj-267	16	4	of	of	ADP
abrj-267	16	5	business	business	NOUN
abrj-267	16	6	that	that	PRON
abrj-267	16	7	is	be	AUX
abrj-267	16	8	greatly	greatly	ADV
abrj-267	16	9	modified	modify	VERB
abrj-267	16	10	is	be	AUX
abrj-267	16	11	marketing	market	VERB
abrj-267	16	12	.	.	PUNCT
abrj-267	17	1	the	the	DET
abrj-267	17	2	innovation	innovation	NOUN
abrj-267	17	3	in	in	ADP
abrj-267	17	4	technology	technology	NOUN
abrj-267	17	5	helps	help	VERB
abrj-267	17	6	us	we	PRON
abrj-267	17	7	reach	reach	VERB
abrj-267	17	8	and	and	CCONJ
abrj-267	17	9	engage	engage	VERB
abrj-267	17	10	more	more	ADJ
abrj-267	17	11	to	to	ADP
abrj-267	17	12	our	our	PRON
abrj-267	17	13	clients	client	NOUN
abrj-267	17	14	and	and	CCONJ
abrj-267	17	15	easily	easily	ADV
abrj-267	17	16	distinguish	distinguish	VERB
abrj-267	17	17	their	their	PRON
abrj-267	17	18	perception	perception	NOUN
abrj-267	17	19	to	to	ADP
abrj-267	17	20	our	our	PRON
abrj-267	17	21	products	product	NOUN
abrj-267	17	22	or	or	CCONJ
abrj-267	17	23	service	service	NOUN
abrj-267	17	24	offering	offering	NOUN
abrj-267	17	25	.	.	PUNCT
abrj-267	18	1	it	it	PRON
abrj-267	18	2	also	also	ADV
abrj-267	18	3	gives	give	VERB
abrj-267	18	4	our	our	PRON
abrj-267	18	5	clients	client	NOUN
abrj-267	18	6	a	a	DET
abrj-267	18	7	power	power	NOUN
abrj-267	18	8	to	to	PART
abrj-267	18	9	determine	determine	VERB
abrj-267	18	10	which	which	PRON
abrj-267	18	11	companies	company	NOUN
abrj-267	18	12	,	,	PUNCT
abrj-267	18	13	products	product	NOUN
abrj-267	18	14	or	or	CCONJ
abrj-267	18	15	services	service	NOUN
abrj-267	18	16	will	will	AUX
abrj-267	18	17	survive	survive	VERB
abrj-267	18	18	.	.	PUNCT
abrj-267	19	1	in	in	ADP
abrj-267	19	2	these	these	DET
abrj-267	19	3	modern	modern	ADJ
abrj-267	19	4	times	time	NOUN
abrj-267	19	5	,	,	PUNCT
abrj-267	19	6	marketing	marketing	NOUN
abrj-267	19	7	was	be	AUX
abrj-267	19	8	deeply	deeply	ADV
abrj-267	19	9	changing	change	VERB
abrj-267	19	10	its	its	PRON
abrj-267	19	11	process	process	NOUN
abrj-267	19	12	,	,	PUNCT
abrj-267	19	13	omitted	omit	VERB
abrj-267	19	14	obsolete	obsolete	ADJ
abrj-267	19	15	and	and	CCONJ
abrj-267	19	16	old	old	ADJ
abrj-267	19	17	traditional	traditional	ADJ
abrj-267	19	18	practices	practice	NOUN
abrj-267	19	19	and	and	CCONJ
abrj-267	19	20	replaced	replace	VERB
abrj-267	19	21	it	it	PRON
abrj-267	19	22	with	with	ADP
abrj-267	19	23	new	new	ADJ
abrj-267	19	24	and	and	CCONJ
abrj-267	19	25	non	non	ADJ
abrj-267	19	26	-	-	ADJ
abrj-267	19	27	conventional	conventional	ADJ
abrj-267	19	28	ways	way	NOUN
abrj-267	19	29	to	to	PART
abrj-267	19	30	promote	promote	VERB
abrj-267	19	31	and	and	CCONJ
abrj-267	19	32	reach	reach	VERB
abrj-267	19	33	its	its	PRON
abrj-267	19	34	consumer	consumer	NOUN
abrj-267	19	35	.	.	PUNCT
abrj-267	20	1	it	it	PRON
abrj-267	20	2	also	also	ADV
abrj-267	20	3	deleted	delete	VERB
abrj-267	20	4	all	all	DET
abrj-267	20	5	the	the	DET
abrj-267	20	6	barriers	barrier	NOUN
abrj-267	20	7	when	when	SCONJ
abrj-267	20	8	it	it	PRON
abrj-267	20	9	comes	come	VERB
abrj-267	20	10	to	to	ADP
abrj-267	20	11	trade	trade	NOUN
abrj-267	20	12	and	and	CCONJ
abrj-267	20	13	commerce	commerce	NOUN
abrj-267	20	14	.	.	PUNCT
abrj-267	21	1	with	with	ADP
abrj-267	21	2	one	one	NUM
abrj-267	21	3	fingertip	fingertip	NOUN
abrj-267	21	4	and	and	CCONJ
abrj-267	21	5	with	with	ADP
abrj-267	21	6	the	the	DET
abrj-267	21	7	presence	presence	NOUN
abrj-267	21	8	of	of	ADP
abrj-267	21	9	a	a	DET
abrj-267	21	10	technologically	technologically	ADV
abrj-267	21	11	advanced	advanced	ADJ
abrj-267	21	12	device	device	NOUN
abrj-267	21	13	,	,	PUNCT
abrj-267	21	14	you	you	PRON
abrj-267	21	15	can	can	AUX
abrj-267	21	16	easily	easily	ADV
abrj-267	21	17	connect	connect	VERB
abrj-267	21	18	with	with	ADP
abrj-267	21	19	the	the	DET
abrj-267	21	20	world	world	NOUN
abrj-267	21	21	through	through	ADP
abrj-267	21	22	the	the	DET
abrj-267	21	23	internet	internet	NOUN
abrj-267	21	24	.	.	PUNCT
abrj-267	22	1	this	this	PRON
abrj-267	22	2	is	be	AUX
abrj-267	22	3	known	know	VERB
abrj-267	22	4	as	as	ADP
abrj-267	22	5	technological	technological	ADJ
abrj-267	22	6	globalization	globalization	NOUN
abrj-267	22	7	.	.	PUNCT
abrj-267	23	1	accelerated	accelerate	VERB
abrj-267	23	2	by	by	ADP
abrj-267	23	3	technological	technological	ADJ
abrj-267	23	4	diffusion	diffusion	NOUN
abrj-267	23	5	and	and	CCONJ
abrj-267	23	6	cross	cross	ADJ
abrj-267	23	7	-	-	ADJ
abrj-267	23	8	border	border	ADJ
abrj-267	23	9	technology	technology	NOUN
abrj-267	23	10	transfer	transfer	NOUN
abrj-267	23	11	(	(	PUNCT
abrj-267	23	12	lumen	luman	NOUN
abrj-267	23	13	learning	learn	VERB
abrj-267	23	14	)	)	PUNCT
abrj-267	23	15	.	.	PUNCT
abrj-267	24	1	one	one	NUM
abrj-267	24	2	of	of	ADP
abrj-267	24	3	the	the	DET
abrj-267	24	4	benefits	benefit	NOUN
abrj-267	24	5	of	of	ADP
abrj-267	24	6	the	the	DET
abrj-267	24	7	above	above	ADV
abrj-267	24	8	-	-	PUNCT
abrj-267	24	9	mentioned	mention	VERB
abrj-267	24	10	phenomenon	phenomenon	NOUN
abrj-267	24	11	is	be	AUX
abrj-267	24	12	companies	company	NOUN
abrj-267	24	13	regardless	regardless	ADV
abrj-267	24	14	of	of	ADP
abrj-267	24	15	its	its	PRON
abrj-267	24	16	size	size	NOUN
abrj-267	24	17	can	can	AUX
abrj-267	24	18	easily	easily	ADV
abrj-267	24	19	connect	connect	VERB
abrj-267	24	20	with	with	ADP
abrj-267	24	21	the	the	DET
abrj-267	24	22	consumer	consumer	NOUN
abrj-267	24	23	.	.	PUNCT
abrj-267	25	1	one	one	NUM
abrj-267	25	2	breakthrough	breakthrough	NOUN
abrj-267	25	3	is	be	AUX
abrj-267	25	4	the	the	DET
abrj-267	25	5	emergence	emergence	NOUN
abrj-267	25	6	of	of	ADP
abrj-267	25	7	social	social	ADJ
abrj-267	25	8	media	medium	NOUN
abrj-267	25	9	as	as	ADP
abrj-267	25	10	a	a	DET
abrj-267	25	11	powerful	powerful	ADJ
abrj-267	25	12	marketing	marketing	NOUN
abrj-267	25	13	channel	channel	NOUN
abrj-267	25	14	.	.	PUNCT
abrj-267	26	1	social	social	ADJ
abrj-267	26	2	media	medium	NOUN
abrj-267	26	3	has	have	AUX
abrj-267	26	4	changed	change	VERB
abrj-267	26	5	how	how	SCONJ
abrj-267	26	6	consumers	consumer	NOUN
abrj-267	26	7	discover	discover	VERB
abrj-267	26	8	and	and	CCONJ
abrj-267	26	9	receive	receive	VERB
abrj-267	26	10	information	information	NOUN
abrj-267	26	11	before	before	ADP
abrj-267	26	12	and	and	CCONJ
abrj-267	26	13	during	during	ADP
abrj-267	26	14	purchase	purchase	NOUN
abrj-267	26	15	choices	choice	NOUN
abrj-267	26	16	(	(	PUNCT
abrj-267	26	17	paquette	paquette	PROPN
abrj-267	26	18	2013	2013	NUM
abrj-267	26	19	)	)	PUNCT
abrj-267	26	20	.	.	PUNCT
abrj-267	27	1	it	it	PRON
abrj-267	27	2	is	be	AUX
abrj-267	27	3	also	also	ADV
abrj-267	27	4	a	a	DET
abrj-267	27	5	consolidation	consolidation	NOUN
abrj-267	27	6	of	of	ADP
abrj-267	27	7	software	software	NOUN
abrj-267	27	8	based	base	VERB
abrj-267	27	9	digital	digital	ADJ
abrj-267	27	10	technologies	technology	NOUN
abrj-267	27	11	presented	present	VERB
abrj-267	27	12	as	as	ADP
abrj-267	27	13	applications	application	NOUN
abrj-267	27	14	and	and	CCONJ
abrj-267	27	15	through	through	ADP
abrj-267	27	16	websites	website	NOUN
abrj-267	27	17	.	.	PUNCT
abrj-267	28	1	this	this	PRON
abrj-267	28	2	provides	provide	VERB
abrj-267	28	3	social	social	ADJ
abrj-267	28	4	network	network	NOUN
abrj-267	28	5	users	user	NOUN
abrj-267	28	6	to	to	PART
abrj-267	28	7	send	send	VERB
abrj-267	28	8	and	and	CCONJ
abrj-267	28	9	or	or	CCONJ
abrj-267	28	10	receive	receive	VERB
abrj-267	28	11	and	and	CCONJ
abrj-267	28	12	analyze	analyze	VERB
abrj-267	28	13	digital	digital	ADJ
abrj-267	28	14	content	content	NOUN
abrj-267	28	15	or	or	CCONJ
abrj-267	28	16	information	information	NOUN
abrj-267	28	17	.	.	PUNCT
abrj-267	29	1	the	the	DET
abrj-267	29	2	rise	rise	NOUN
abrj-267	29	3	of	of	ADP
abrj-267	29	4	social	social	ADJ
abrj-267	29	5	media	medium	NOUN
abrj-267	29	6	,	,	PUNCT
abrj-267	29	7	its	its	PRON
abrj-267	29	8	customs	custom	NOUN
abrj-267	29	9	which	which	PRON
abrj-267	29	10	has	have	AUX
abrj-267	29	11	impacted	impact	VERB
abrj-267	29	12	the	the	DET
abrj-267	29	13	consumer	consumer	NOUN
abrj-267	29	14	behavior	behavior	NOUN
abrj-267	29	15	and	and	CCONJ
abrj-267	29	16	marketing	marketing	NOUN
abrj-267	29	17	protocols	protocol	NOUN
abrj-267	29	18	are	be	AUX
abrj-267	29	19	driven	drive	VERB
abrj-267	29	20	by	by	ADP
abrj-267	29	21	social	social	ADJ
abrj-267	29	22	network	network	NOUN
abrj-267	29	23	platforms	platform	NOUN
abrj-267	29	24	(	(	PUNCT
abrj-267	29	25	e.g.	e.g.	ADV
abrj-267	29	26	,	,	PUNCT
abrj-267	29	27	facebook	facebook	NOUN
abrj-267	29	28	,	,	PUNCT
abrj-267	29	29	twitter	twitter	NOUN
abrj-267	29	30	,	,	PUNCT
abrj-267	29	31	instagram	instagram	PROPN
abrj-267	29	32	)	)	PUNCT
abrj-267	29	33	.	.	PUNCT
abrj-267	30	1	these	these	DET
abrj-267	30	2	network	network	NOUN
abrj-267	30	3	platforms	platform	NOUN
abrj-267	30	4	have	have	AUX
abrj-267	30	5	been	be	AUX
abrj-267	30	6	easily	easily	ADV
abrj-267	30	7	adopted	adopt	VERB
abrj-267	30	8	as	as	SCONJ
abrj-267	30	9	marketers	marketer	NOUN
abrj-267	30	10	consider	consider	VERB
abrj-267	30	11	these	these	PRON
abrj-267	30	12	as	as	ADP
abrj-267	30	13	an	an	DET
abrj-267	30	14	efficient	efficient	ADJ
abrj-267	30	15	way	way	NOUN
abrj-267	30	16	to	to	PART
abrj-267	30	17	communicate	communicate	VERB
abrj-267	30	18	to	to	ADP
abrj-267	30	19	our	our	PRON
abrj-267	30	20	consumers	consumer	NOUN
abrj-267	30	21	through	through	ADP
abrj-267	30	22	advertising	advertising	NOUN
abrj-267	30	23	and	and	CCONJ
abrj-267	30	24	an	an	DET
abrj-267	30	25	online	online	ADJ
abrj-267	30	26	word	word	NOUN
abrj-267	30	27	of	of	ADP
abrj-267	30	28	mouth	mouth	NOUN
abrj-267	30	29	(	(	PUNCT
abrj-267	30	30	owom	owom	PROPN
abrj-267	30	31	)	)	PUNCT
abrj-267	30	32	(	(	PUNCT
abrj-267	30	33	appel	appel	X
abrj-267	30	34	,	,	PUNCT
abrj-267	30	35	et.al	et.al	PROPN
abrj-267	30	36	2019	2019	NUM
abrj-267	30	37	)	)	PUNCT
abrj-267	30	38	.	.	PUNCT
abrj-267	31	1	according	accord	VERB
abrj-267	31	2	to	to	ADP
abrj-267	31	3	a	a	DET
abrj-267	31	4	hootsuite	hootsuite	ADJ
abrj-267	31	5	analysis	analysis	NOUN
abrj-267	31	6	published	publish	VERB
abrj-267	31	7	by	by	ADP
abrj-267	31	8	cnn	cnn	PROPN
abrj-267	31	9	philippines	philippine	NOUN
abrj-267	31	10	,	,	PUNCT
abrj-267	31	11	filipinos	filipino	NOUN
abrj-267	31	12	spend	spend	VERB
abrj-267	31	13	an	an	DET
abrj-267	31	14	average	average	NOUN
abrj-267	31	15	of	of	ADP
abrj-267	31	16	ten	ten	NUM
abrj-267	31	17	hours	hour	NOUN
abrj-267	31	18	and	and	CCONJ
abrj-267	31	19	two	two	NUM
abrj-267	31	20	minutes	minute	NOUN
abrj-267	31	21	every	every	DET
abrj-267	31	22	day	day	NOUN
abrj-267	31	23	on	on	ADP
abrj-267	31	24	the	the	DET
abrj-267	31	25	internet	internet	NOUN
abrj-267	31	26	.	.	PUNCT
abrj-267	32	1	seventy	seventy	NUM
abrj-267	32	2	-	-	PUNCT
abrj-267	32	3	nine	nine	NUM
abrj-267	32	4	million	million	NUM
abrj-267	32	5	(	(	PUNCT
abrj-267	32	6	79,000,000	79,000,000	NUM
abrj-267	32	7	)	)	PUNCT
abrj-267	32	8	filipinos	filipinos	PROPN
abrj-267	32	9	aged	age	VERB
abrj-267	32	10	thirteen	thirteen	NUM
abrj-267	32	11	(	(	PUNCT
abrj-267	32	12	13	13	NUM
abrj-267	32	13	)	)	PUNCT
abrj-267	32	14	and	and	CCONJ
abrj-267	32	15	up	up	NOUN
abrj-267	32	16	are	be	AUX
abrj-267	32	17	into	into	ADP
abrj-267	32	18	the	the	DET
abrj-267	32	19	social	social	ADJ
abrj-267	32	20	media	medium	NOUN
abrj-267	32	21	.	.	PUNCT
abrj-267	33	1	adult	adult	NOUN
abrj-267	33	2	(	(	PUNCT
abrj-267	33	3	18	18	NUM
abrj-267	33	4	years	year	NOUN
abrj-267	33	5	old	old	ADJ
abrj-267	33	6	and	and	CCONJ
abrj-267	33	7	above	above	ADJ
abrj-267	33	8	)	)	PUNCT
abrj-267	33	9	population	population	NOUN
abrj-267	33	10	comprises	comprise	VERB
abrj-267	33	11	the	the	DET
abrj-267	33	12	highest	high	ADJ
abrj-267	33	13	percentage	percentage	NOUN
abrj-267	33	14	of	of	ADP
abrj-267	33	15	forty	forty	NUM
abrj-267	33	16	five	five	NUM
abrj-267	33	17	percent	percent	NOUN
abrj-267	33	18	(	(	PUNCT
abrj-267	33	19	45	45	NUM
abrj-267	33	20	%	%	NOUN
abrj-267	33	21	)	)	PUNCT
abrj-267	33	22	who	who	PRON
abrj-267	33	23	uses	use	VERB
abrj-267	33	24	social	social	ADJ
abrj-267	33	25	media	medium	NOUN
abrj-267	33	26	specifically	specifically	ADV
abrj-267	33	27	facebook	facebook	PROPN
abrj-267	33	28	(	(	PUNCT
abrj-267	33	29	sws	sws	NOUN
abrj-267	33	30	)	)	PUNCT
abrj-267	33	31	.	.	PUNCT
abrj-267	34	1	with	with	ADP
abrj-267	34	2	these	these	DET
abrj-267	34	3	data	datum	NOUN
abrj-267	34	4	,	,	PUNCT
abrj-267	34	5	online	online	ADJ
abrj-267	34	6	presence	presence	NOUN
abrj-267	34	7	of	of	ADP
abrj-267	34	8	brands	brand	NOUN
abrj-267	34	9	is	be	AUX
abrj-267	34	10	necessary	necessary	ADJ
abrj-267	34	11	for	for	ADP
abrj-267	34	12	market	market	NOUN
abrj-267	34	13	recognition	recognition	NOUN
abrj-267	34	14	.	.	PUNCT
abrj-267	35	1	creating	create	VERB
abrj-267	35	2	an	an	DET
abrj-267	35	3	online	online	ADJ
abrj-267	35	4	presence	presence	NOUN
abrj-267	35	5	,	,	PUNCT
abrj-267	35	6	answering	answer	VERB
abrj-267	35	7	queries	query	NOUN
abrj-267	35	8	about	about	ADP
abrj-267	35	9	the	the	DET
abrj-267	35	10	product	product	NOUN
abrj-267	35	11	and	and	CCONJ
abrj-267	35	12	services	service	NOUN
abrj-267	35	13	mailto:tolentinoeivin@gmail.com	mailto:tolentinoeivin@gmail.com	X
abrj-267	35	14	mailto:rbbmatias@pup.edu.ph	mailto:rbbmatias@pup.edu.ph	PROPN
abrj-267	35	15	https://doi.org/10.55220/25766759.267	https://doi.org/10.55220/25766759.267	NOUN
abrj-267	35	16	asian	asian	PROPN
abrj-267	35	17	business	business	PROPN
abrj-267	35	18	research	research	NOUN
abrj-267	35	19	journal	journal	NOUN
abrj-267	35	20	,	,	PUNCT
abrj-267	35	21	2025	2025	NUM
abrj-267	35	22	,	,	PUNCT
abrj-267	35	23	10(2	10(2	NUM
abrj-267	35	24	):	):	PUNCT
abrj-267	35	25	1	1	NUM
abrj-267	35	26	-	-	SYM
abrj-267	35	27	9	9	NUM
abrj-267	35	28	2	2	NUM
abrj-267	35	29	©	©	PROPN
abrj-267	35	30	2025	2025	NUM
abrj-267	35	31	by	by	ADP
abrj-267	35	32	the	the	DET
abrj-267	35	33	authors	author	NOUN
abrj-267	35	34	;	;	PUNCT
abrj-267	35	35	licensee	licensee	NOUN
abrj-267	35	36	eastern	eastern	ADJ
abrj-267	35	37	centre	centre	NOUN
abrj-267	35	38	of	of	ADP
abrj-267	35	39	science	science	NOUN
abrj-267	35	40	and	and	CCONJ
abrj-267	35	41	education	education	NOUN
abrj-267	35	42	,	,	PUNCT
abrj-267	35	43	usa	usa	PROPN
abrj-267	35	44	being	be	AUX
abrj-267	35	45	offered	offer	VERB
abrj-267	35	46	are	be	AUX
abrj-267	35	47	the	the	DET
abrj-267	35	48	ways	way	NOUN
abrj-267	35	49	of	of	ADP
abrj-267	35	50	marketers	marketer	NOUN
abrj-267	35	51	to	to	PART
abrj-267	35	52	win	win	VERB
abrj-267	35	53	the	the	DET
abrj-267	35	54	brand	brand	NOUN
abrj-267	35	55	recognition	recognition	NOUN
abrj-267	35	56	battle	battle	NOUN
abrj-267	35	57	and	and	CCONJ
abrj-267	35	58	gain	gain	VERB
abrj-267	35	59	customer	customer	NOUN
abrj-267	35	60	satisfaction	satisfaction	NOUN
abrj-267	35	61	in	in	ADP
abrj-267	35	62	the	the	DET
abrj-267	35	63	internet	internet	NOUN
abrj-267	35	64	.	.	PUNCT
abrj-267	36	1	according	accord	VERB
abrj-267	36	2	to	to	ADP
abrj-267	36	3	sprout	sprout	NOUN
abrj-267	36	4	social	social	ADJ
abrj-267	36	5	,	,	PUNCT
abrj-267	36	6	89	89	NUM
abrj-267	36	7	percent	percent	NOUN
abrj-267	36	8	of	of	ADP
abrj-267	36	9	marketers	marketer	NOUN
abrj-267	36	10	utilize	utilize	VERB
abrj-267	36	11	facebook	facebook	NOUN
abrj-267	36	12	for	for	ADP
abrj-267	36	13	brand	brand	NOUN
abrj-267	36	14	marketing	marketing	NOUN
abrj-267	36	15	,	,	PUNCT
abrj-267	36	16	and	and	CCONJ
abrj-267	36	17	45	45	NUM
abrj-267	36	18	billion	billion	NUM
abrj-267	36	19	monthly	monthly	ADJ
abrj-267	36	20	active	active	ADJ
abrj-267	36	21	facebook	facebook	NOUN
abrj-267	36	22	users	user	NOUN
abrj-267	36	23	worldwide	worldwide	ADV
abrj-267	36	24	in	in	ADP
abrj-267	36	25	q3	q3	PROPN
abrj-267	36	26	2019	2019	NUM
abrj-267	36	27	.	.	PUNCT
abrj-267	37	1	academic	academic	ADJ
abrj-267	37	2	industry	industry	NOUN
abrj-267	37	3	specifically	specifically	ADV
abrj-267	37	4	the	the	DET
abrj-267	37	5	private	private	ADJ
abrj-267	37	6	higher	high	ADJ
abrj-267	37	7	educational	educational	ADJ
abrj-267	37	8	institutions	institution	NOUN
abrj-267	37	9	in	in	ADP
abrj-267	37	10	the	the	DET
abrj-267	37	11	philippines	philippine	NOUN
abrj-267	37	12	for	for	ADP
abrj-267	37	13	the	the	DET
abrj-267	37	14	longest	long	ADJ
abrj-267	37	15	time	time	NOUN
abrj-267	37	16	is	be	AUX
abrj-267	37	17	using	use	VERB
abrj-267	37	18	traditional	traditional	ADJ
abrj-267	37	19	marketing	marketing	NOUN
abrj-267	37	20	strategies	strategy	NOUN
abrj-267	37	21	to	to	PART
abrj-267	37	22	invite	invite	VERB
abrj-267	37	23	and	and	CCONJ
abrj-267	37	24	attract	attract	VERB
abrj-267	37	25	enrolment	enrolment	NOUN
abrj-267	37	26	.	.	PUNCT
abrj-267	38	1	currently	currently	ADV
abrj-267	38	2	as	as	ADP
abrj-267	38	3	of	of	ADP
abrj-267	38	4	academic	academic	ADJ
abrj-267	38	5	year	year	NOUN
abrj-267	38	6	20182019	20182019	NUM
abrj-267	38	7	there	there	PRON
abrj-267	38	8	are	be	VERB
abrj-267	38	9	one	one	NUM
abrj-267	38	10	thousand	thousand	NUM
abrj-267	38	11	seven	seven	NUM
abrj-267	38	12	hundred	hundred	NUM
abrj-267	38	13	twenty	twenty	NUM
abrj-267	38	14	-	-	PUNCT
abrj-267	38	15	one	one	NUM
abrj-267	38	16	(	(	PUNCT
abrj-267	38	17	1,721	1,721	NUM
abrj-267	38	18	)	)	PUNCT
abrj-267	38	19	active	active	ADJ
abrj-267	38	20	and	and	CCONJ
abrj-267	38	21	operating	operate	VERB
abrj-267	38	22	private	private	ADJ
abrj-267	38	23	college	college	NOUN
abrj-267	38	24	and	and	CCONJ
abrj-267	38	25	universities	university	NOUN
abrj-267	38	26	in	in	ADP
abrj-267	38	27	the	the	DET
abrj-267	38	28	country	country	NOUN
abrj-267	38	29	with	with	ADP
abrj-267	38	30	one	one	NUM
abrj-267	38	31	million	million	NUM
abrj-267	38	32	six	six	NUM
abrj-267	38	33	hundred	hundred	NUM
abrj-267	38	34	ninety	ninety	NUM
abrj-267	38	35	-	-	PUNCT
abrj-267	38	36	three	three	NUM
abrj-267	38	37	and	and	CCONJ
abrj-267	38	38	thirty	thirty	NUM
abrj-267	38	39	(	(	PUNCT
abrj-267	38	40	1,693,030	1,693,030	NUM
abrj-267	38	41	)	)	PUNCT
abrj-267	38	42	students	student	NOUN
abrj-267	38	43	enrolled	enrol	VERB
abrj-267	38	44	(	(	PUNCT
abrj-267	38	45	ched	che	VERB
abrj-267	38	46	higher	high	ADJ
abrj-267	38	47	education	education	NOUN
abrj-267	38	48	indicators	indicator	NOUN
abrj-267	38	49	)	)	PUNCT
abrj-267	38	50	.	.	PUNCT
abrj-267	39	1	most	most	ADJ
abrj-267	39	2	of	of	ADP
abrj-267	39	3	the	the	DET
abrj-267	39	4	pheis	pheis	NOUN
abrj-267	39	5	are	be	AUX
abrj-267	39	6	in	in	ADP
abrj-267	39	7	the	the	DET
abrj-267	39	8	national	national	ADJ
abrj-267	39	9	capital	capital	PROPN
abrj-267	39	10	region	region	PROPN
abrj-267	39	11	(	(	PUNCT
abrj-267	39	12	ncr	ncr	PROPN
abrj-267	39	13	)	)	PUNCT
abrj-267	39	14	with	with	ADP
abrj-267	39	15	a	a	DET
abrj-267	39	16	total	total	NOUN
abrj-267	39	17	of	of	ADP
abrj-267	39	18	three	three	NUM
abrj-267	39	19	hundred	hundred	NUM
abrj-267	39	20	eleven	eleven	NUM
abrj-267	39	21	(	(	PUNCT
abrj-267	39	22	311	311	NUM
abrj-267	39	23	)	)	PUNCT
abrj-267	39	24	and	and	CCONJ
abrj-267	39	25	a	a	DET
abrj-267	39	26	total	total	NOUN
abrj-267	39	27	of	of	ADP
abrj-267	39	28	four	four	NUM
abrj-267	39	29	hundred	hundred	NUM
abrj-267	39	30	fifty	fifty	NUM
abrj-267	39	31	-	-	PUNCT
abrj-267	39	32	five	five	NUM
abrj-267	39	33	thousand	thousand	NUM
abrj-267	39	34	nine	nine	NUM
abrj-267	39	35	hundred	hundred	NUM
abrj-267	39	36	seventy	seventy	NUM
abrj-267	39	37	-	-	PUNCT
abrj-267	39	38	one	one	NUM
abrj-267	39	39	(	(	PUNCT
abrj-267	39	40	455,971	455,971	NUM
abrj-267	39	41	)	)	PUNCT
abrj-267	40	1	students	student	NOUN
abrj-267	40	2	enrolled	enrol	VERB
abrj-267	40	3	in	in	ADP
abrj-267	40	4	the	the	DET
abrj-267	40	5	private	private	ADJ
abrj-267	40	6	higher	high	ADJ
abrj-267	40	7	educational	educational	ADJ
abrj-267	40	8	institution	institution	NOUN
abrj-267	40	9	both	both	CCONJ
abrj-267	40	10	sectarian	sectarian	ADJ
abrj-267	40	11	and	and	CCONJ
abrj-267	40	12	non	non	ADJ
abrj-267	40	13	-	-	ADJ
abrj-267	40	14	sectarian	sectarian	ADJ
abrj-267	40	15	that	that	PRON
abrj-267	40	16	is	be	AUX
abrj-267	40	17	operating	operate	VERB
abrj-267	40	18	(	(	PUNCT
abrj-267	40	19	ched	che	VERB
abrj-267	40	20	-	-	PUNCT
abrj-267	40	21	oprkm	oprkm	NOUN
abrj-267	40	22	-	-	PUNCT
abrj-267	40	23	knowledge	knowledge	NOUN
abrj-267	40	24	management	management	NOUN
abrj-267	40	25	division	division	NOUN
abrj-267	40	26	)	)	PUNCT
abrj-267	40	27	.	.	PUNCT
abrj-267	41	1	based	base	VERB
abrj-267	41	2	on	on	ADP
abrj-267	41	3	the	the	DET
abrj-267	41	4	data	datum	NOUN
abrj-267	41	5	above	above	ADV
abrj-267	41	6	,	,	PUNCT
abrj-267	41	7	competition	competition	NOUN
abrj-267	41	8	in	in	ADP
abrj-267	41	9	the	the	DET
abrj-267	41	10	academe	academe	NOUN
abrj-267	41	11	is	be	AUX
abrj-267	41	12	very	very	ADV
abrj-267	41	13	stiff	stiff	ADJ
abrj-267	41	14	and	and	CCONJ
abrj-267	41	15	pheis	pheis	NOUN
abrj-267	41	16	should	should	AUX
abrj-267	41	17	have	have	VERB
abrj-267	41	18	concrete	concrete	ADJ
abrj-267	41	19	and	and	CCONJ
abrj-267	41	20	innovative	innovative	ADJ
abrj-267	41	21	plans	plan	NOUN
abrj-267	41	22	to	to	PART
abrj-267	41	23	attract	attract	VERB
abrj-267	41	24	students	student	NOUN
abrj-267	41	25	to	to	PART
abrj-267	41	26	enroll	enroll	VERB
abrj-267	41	27	to	to	ADP
abrj-267	41	28	their	their	PRON
abrj-267	41	29	institution	institution	NOUN
abrj-267	41	30	.	.	PUNCT
abrj-267	42	1	recently	recently	ADV
abrj-267	42	2	,	,	PUNCT
abrj-267	42	3	republic	republic	PROPN
abrj-267	42	4	act	act	PROPN
abrj-267	42	5	no	no	DET
abrj-267	42	6	.	.	NOUN
abrj-267	42	7	10931	10931	NUM
abrj-267	42	8	or	or	CCONJ
abrj-267	42	9	the	the	DET
abrj-267	42	10	universal	universal	ADJ
abrj-267	42	11	access	access	NOUN
abrj-267	42	12	to	to	ADP
abrj-267	42	13	quality	quality	NOUN
abrj-267	42	14	tertiary	tertiary	ADJ
abrj-267	42	15	education	education	NOUN
abrj-267	42	16	act	act	NOUN
abrj-267	42	17	of	of	ADP
abrj-267	42	18	2017	2017	NUM
abrj-267	42	19	was	be	AUX
abrj-267	42	20	passed	pass	VERB
abrj-267	42	21	and	and	CCONJ
abrj-267	42	22	implemented	implement	VERB
abrj-267	42	23	which	which	PRON
abrj-267	42	24	give	give	VERB
abrj-267	42	25	subsidies	subsidy	NOUN
abrj-267	42	26	for	for	ADP
abrj-267	42	27	college	college	NOUN
abrj-267	42	28	education	education	NOUN
abrj-267	42	29	to	to	ADP
abrj-267	42	30	qualified	qualified	ADJ
abrj-267	42	31	filipino	filipino	ADJ
abrj-267	42	32	students	student	NOUN
abrj-267	42	33	amounting	amount	VERB
abrj-267	42	34	to	to	ADP
abrj-267	42	35	maximum	maximum	PROPN
abrj-267	42	36	of	of	ADP
abrj-267	42	37	sixty	sixty	NUM
abrj-267	42	38	thousand	thousand	NUM
abrj-267	42	39	pesos	pesos	NOUN
abrj-267	42	40	per	per	ADP
abrj-267	42	41	academic	academic	ADJ
abrj-267	42	42	year	year	NOUN
abrj-267	42	43	.	.	PUNCT
abrj-267	43	1	this	this	PRON
abrj-267	43	2	heavily	heavily	ADV
abrj-267	43	3	impacted	impact	VERB
abrj-267	43	4	the	the	DET
abrj-267	43	5	small	small	ADJ
abrj-267	43	6	phei	phei	PROPN
abrj-267	43	7	operators	operator	NOUN
abrj-267	43	8	due	due	ADP
abrj-267	43	9	to	to	ADP
abrj-267	43	10	the	the	DET
abrj-267	43	11	said	say	VERB
abrj-267	43	12	grants	grant	NOUN
abrj-267	43	13	,	,	PUNCT
abrj-267	43	14	students	student	NOUN
abrj-267	43	15	opt	opt	VERB
abrj-267	43	16	to	to	PART
abrj-267	43	17	enroll	enroll	VERB
abrj-267	43	18	to	to	ADP
abrj-267	43	19	a	a	DET
abrj-267	43	20	bigger	big	ADJ
abrj-267	43	21	and	and	CCONJ
abrj-267	43	22	established	establish	VERB
abrj-267	43	23	college	college	NOUN
abrj-267	43	24	and	and	CCONJ
abrj-267	43	25	universities	university	NOUN
abrj-267	43	26	.	.	PUNCT
abrj-267	44	1	pheis	pheis	PROPN
abrj-267	44	2	have	have	AUX
abrj-267	44	3	been	be	AUX
abrj-267	44	4	utilizing	utilize	VERB
abrj-267	44	5	the	the	DET
abrj-267	44	6	use	use	NOUN
abrj-267	44	7	of	of	ADP
abrj-267	44	8	social	social	ADJ
abrj-267	44	9	media	medium	NOUN
abrj-267	44	10	to	to	PART
abrj-267	44	11	reach	reach	VERB
abrj-267	44	12	their	their	PRON
abrj-267	44	13	audience	audience	NOUN
abrj-267	44	14	especially	especially	ADV
abrj-267	44	15	for	for	ADP
abrj-267	44	16	special	special	ADJ
abrj-267	44	17	announcements	announcement	NOUN
abrj-267	44	18	,	,	PUNCT
abrj-267	44	19	information	information	NOUN
abrj-267	44	20	dissemination	dissemination	NOUN
abrj-267	44	21	and	and	CCONJ
abrj-267	44	22	other	other	ADJ
abrj-267	44	23	relevant	relevant	ADJ
abrj-267	44	24	activities	activity	NOUN
abrj-267	44	25	that	that	PRON
abrj-267	44	26	the	the	DET
abrj-267	44	27	internet	internet	NOUN
abrj-267	44	28	can	can	AUX
abrj-267	44	29	be	be	AUX
abrj-267	44	30	used	use	VERB
abrj-267	44	31	as	as	ADP
abrj-267	44	32	a	a	DET
abrj-267	44	33	medium	medium	NOUN
abrj-267	44	34	.	.	PUNCT
abrj-267	45	1	colleges	college	NOUN
abrj-267	45	2	and	and	CCONJ
abrj-267	45	3	universities	university	NOUN
abrj-267	45	4	compete	compete	VERB
abrj-267	45	5	for	for	ADP
abrj-267	45	6	the	the	DET
abrj-267	45	7	brand	brand	NOUN
abrj-267	45	8	recognition	recognition	NOUN
abrj-267	45	9	and	and	CCONJ
abrj-267	45	10	preference	preference	NOUN
abrj-267	45	11	of	of	ADP
abrj-267	45	12	the	the	DET
abrj-267	45	13	student	student	NOUN
abrj-267	45	14	who	who	PRON
abrj-267	45	15	will	will	AUX
abrj-267	45	16	enroll	enroll	VERB
abrj-267	45	17	and	and	CCONJ
abrj-267	45	18	to	to	ADP
abrj-267	45	19	the	the	DET
abrj-267	45	20	parents	parent	NOUN
abrj-267	45	21	or	or	CCONJ
abrj-267	45	22	guardian	guardian	NOUN
abrj-267	45	23	who	who	PRON
abrj-267	45	24	will	will	AUX
abrj-267	45	25	choose	choose	VERB
abrj-267	45	26	to	to	PART
abrj-267	45	27	invest	invest	VERB
abrj-267	45	28	their	their	PRON
abrj-267	45	29	hard	hard	ADV
abrj-267	45	30	-	-	PUNCT
abrj-267	45	31	earned	earn	VERB
abrj-267	45	32	money	money	NOUN
abrj-267	45	33	for	for	ADP
abrj-267	45	34	the	the	DET
abrj-267	45	35	higher	high	ADJ
abrj-267	45	36	education	education	NOUN
abrj-267	45	37	of	of	ADP
abrj-267	45	38	their	their	PRON
abrj-267	45	39	child	child	NOUN
abrj-267	45	40	.	.	PUNCT
abrj-267	46	1	due	due	ADP
abrj-267	46	2	to	to	ADP
abrj-267	46	3	the	the	DET
abrj-267	46	4	widespread	widespread	ADJ
abrj-267	46	5	usage	usage	NOUN
abrj-267	46	6	of	of	ADP
abrj-267	46	7	social	social	ADJ
abrj-267	46	8	media	medium	NOUN
abrj-267	46	9	,	,	PUNCT
abrj-267	46	10	this	this	DET
abrj-267	46	11	study	study	NOUN
abrj-267	46	12	seeks	seek	VERB
abrj-267	46	13	to	to	PART
abrj-267	46	14	determine	determine	VERB
abrj-267	46	15	how	how	SCONJ
abrj-267	46	16	pheis	pheis	NOUN
abrj-267	46	17	'	'	PART
abrj-267	46	18	social	social	ADJ
abrj-267	46	19	media	medium	NOUN
abrj-267	46	20	marketing	marketing	NOUN
abrj-267	46	21	operations	operation	NOUN
abrj-267	46	22	affect	affect	VERB
abrj-267	46	23	perceived	perceive	VERB
abrj-267	46	24	customer	customer	NOUN
abrj-267	46	25	value	value	NOUN
abrj-267	46	26	.	.	PUNCT
abrj-267	47	1	2	2	X
abrj-267	47	2	.	.	X
abrj-267	47	3	review	review	NOUN
abrj-267	47	4	of	of	ADP
abrj-267	47	5	literature	literature	NOUN
abrj-267	47	6	and	and	CCONJ
abrj-267	47	7	hypotheses	hypothesis	NOUN
abrj-267	47	8	2.1	2.1	NUM
abrj-267	47	9	.	.	PUNCT
abrj-267	48	1	the	the	DET
abrj-267	48	2	perceived	perceive	VERB
abrj-267	48	3	effects	effect	NOUN
abrj-267	48	4	of	of	ADP
abrj-267	48	5	social	social	ADJ
abrj-267	48	6	media	medium	NOUN
abrj-267	48	7	to	to	ADP
abrj-267	48	8	customer	customer	NOUN
abrj-267	48	9	"	"	PUNCT
abrj-267	48	10	social	social	ADJ
abrj-267	48	11	media	media	NOUN
abrj-267	48	12	marketing	marketing	NOUN
abrj-267	48	13	(	(	PUNCT
abrj-267	48	14	smm	smm	PROPN
abrj-267	48	15	)	)	PUNCT
abrj-267	48	16	,	,	PUNCT
abrj-267	48	17	"	"	PUNCT
abrj-267	48	18	"	"	PUNCT
abrj-267	48	19	digital	digital	ADJ
abrj-267	48	20	marketing	marketing	NOUN
abrj-267	48	21	,	,	PUNCT
abrj-267	48	22	"	"	PUNCT
abrj-267	48	23	and	and	CCONJ
abrj-267	48	24	"	"	PUNCT
abrj-267	48	25	e	e	NOUN
abrj-267	48	26	-	-	NOUN
abrj-267	48	27	marketing	marketing	NOUN
abrj-267	48	28	"	"	PUNCT
abrj-267	48	29	these	these	DET
abrj-267	48	30	words	word	NOUN
abrj-267	48	31	refer	refer	VERB
abrj-267	48	32	to	to	ADP
abrj-267	48	33	using	use	VERB
abrj-267	48	34	social	social	ADJ
abrj-267	48	35	media	medium	NOUN
abrj-267	48	36	platforms	platform	NOUN
abrj-267	48	37	and	and	CCONJ
abrj-267	48	38	networks	network	NOUN
abrj-267	48	39	to	to	PART
abrj-267	48	40	promote	promote	VERB
abrj-267	48	41	a	a	DET
abrj-267	48	42	company	company	NOUN
abrj-267	48	43	's	's	PART
abrj-267	48	44	products	product	NOUN
abrj-267	48	45	and	and	CCONJ
abrj-267	48	46	services	service	NOUN
abrj-267	48	47	.	.	PUNCT
abrj-267	49	1	with	with	ADP
abrj-267	49	2	this	this	DET
abrj-267	49	3	form	form	NOUN
abrj-267	49	4	of	of	ADP
abrj-267	49	5	social	social	ADJ
abrj-267	49	6	media	medium	NOUN
abrj-267	49	7	marketing	marketing	NOUN
abrj-267	49	8	,	,	PUNCT
abrj-267	49	9	businesses	business	NOUN
abrj-267	49	10	may	may	AUX
abrj-267	49	11	reach	reach	VERB
abrj-267	49	12	new	new	ADJ
abrj-267	49	13	customers	customer	NOUN
abrj-267	49	14	,	,	PUNCT
abrj-267	49	15	engage	engage	VERB
abrj-267	49	16	with	with	ADP
abrj-267	49	17	existing	exist	VERB
abrj-267	49	18	ones	one	NOUN
abrj-267	49	19	,	,	PUNCT
abrj-267	49	20	and	and	CCONJ
abrj-267	49	21	promote	promote	VERB
abrj-267	49	22	their	their	PRON
abrj-267	49	23	brand	brand	NOUN
abrj-267	49	24	culture	culture	NOUN
abrj-267	49	25	.	.	PUNCT
abrj-267	50	1	also	also	ADV
abrj-267	50	2	,	,	PUNCT
abrj-267	50	3	provide	provide	VERB
abrj-267	50	4	data	data	NOUN
abrj-267	50	5	analytics	analytic	NOUN
abrj-267	50	6	tools	tool	NOUN
abrj-267	50	7	to	to	PART
abrj-267	50	8	help	help	VERB
abrj-267	50	9	marketers	marketer	NOUN
abrj-267	50	10	track	track	VERB
abrj-267	50	11	their	their	PRON
abrj-267	50	12	campaigns	campaign	NOUN
abrj-267	50	13	'	'	PART
abrj-267	50	14	success	success	NOUN
abrj-267	50	15	(	(	PUNCT
abrj-267	50	16	kenton	kenton	PROPN
abrj-267	50	17	,	,	PUNCT
abrj-267	50	18	2018	2018	NUM
abrj-267	50	19	)	)	PUNCT
abrj-267	50	20	.	.	PUNCT
abrj-267	51	1	smm	smm	PROPN
abrj-267	51	2	can	can	AUX
abrj-267	51	3	help	help	VERB
abrj-267	51	4	a	a	DET
abrj-267	51	5	school	school	NOUN
abrj-267	51	6	or	or	CCONJ
abrj-267	51	7	institution	institution	NOUN
abrj-267	51	8	look	look	VERB
abrj-267	51	9	and	and	CCONJ
abrj-267	51	10	reach	reach	VERB
abrj-267	51	11	a	a	DET
abrj-267	51	12	broader	broad	ADJ
abrj-267	51	13	audience	audience	NOUN
abrj-267	51	14	.	.	PUNCT
abrj-267	52	1	it	it	PRON
abrj-267	52	2	makes	make	VERB
abrj-267	52	3	it	it	PRON
abrj-267	52	4	simple	simple	ADJ
abrj-267	52	5	for	for	ADP
abrj-267	52	6	parents	parent	NOUN
abrj-267	52	7	and	and	CCONJ
abrj-267	52	8	students	student	NOUN
abrj-267	52	9	to	to	PART
abrj-267	52	10	access	access	VERB
abrj-267	52	11	the	the	DET
abrj-267	52	12	school	school	NOUN
abrj-267	52	13	's	's	PART
abrj-267	52	14	social	social	ADJ
abrj-267	52	15	media	medium	NOUN
abrj-267	52	16	profiles	profile	NOUN
abrj-267	52	17	by	by	ADP
abrj-267	52	18	adding	add	VERB
abrj-267	52	19	links	link	NOUN
abrj-267	52	20	to	to	ADP
abrj-267	52	21	the	the	DET
abrj-267	52	22	main	main	ADJ
abrj-267	52	23	navigation	navigation	NOUN
abrj-267	52	24	of	of	ADP
abrj-267	52	25	the	the	DET
abrj-267	52	26	website	website	NOUN
abrj-267	52	27	or	or	CCONJ
abrj-267	52	28	by	by	ADP
abrj-267	52	29	developing	develop	VERB
abrj-267	52	30	a	a	DET
abrj-267	52	31	social	social	ADJ
abrj-267	52	32	media	medium	NOUN
abrj-267	52	33	directory	directory	NOUN
abrj-267	52	34	that	that	PRON
abrj-267	52	35	collects	collect	VERB
abrj-267	52	36	them	they	PRON
abrj-267	52	37	all	all	PRON
abrj-267	52	38	in	in	ADP
abrj-267	52	39	one	one	NUM
abrj-267	52	40	place	place	NOUN
abrj-267	52	41	.	.	PUNCT
abrj-267	53	1	many	many	ADJ
abrj-267	53	2	parents	parent	NOUN
abrj-267	53	3	and	and	CCONJ
abrj-267	53	4	potential	potential	ADJ
abrj-267	53	5	students	student	NOUN
abrj-267	53	6	initially	initially	ADV
abrj-267	53	7	look	look	VERB
abrj-267	53	8	at	at	ADP
abrj-267	53	9	a	a	DET
abrj-267	53	10	school	school	NOUN
abrj-267	53	11	's	's	PART
abrj-267	53	12	website	website	NOUN
abrj-267	53	13	to	to	PART
abrj-267	53	14	see	see	VERB
abrj-267	53	15	if	if	SCONJ
abrj-267	53	16	they	they	PRON
abrj-267	53	17	're	be	AUX
abrj-267	53	18	interested	interested	ADJ
abrj-267	53	19	and	and	CCONJ
abrj-267	53	20	whether	whether	SCONJ
abrj-267	53	21	they	they	PRON
abrj-267	53	22	have	have	VERB
abrj-267	53	23	ways	way	NOUN
abrj-267	53	24	to	to	PART
abrj-267	53	25	follow	follow	VERB
abrj-267	53	26	the	the	DET
abrj-267	53	27	school	school	NOUN
abrj-267	53	28	in	in	ADP
abrj-267	53	29	a	a	DET
abrj-267	53	30	unique	unique	ADJ
abrj-267	53	31	way	way	NOUN
abrj-267	53	32	(	(	PUNCT
abrj-267	53	33	west	west	NOUN
abrj-267	53	34	,	,	PUNCT
abrj-267	53	35	2019	2019	NUM
abrj-267	53	36	)	)	PUNCT
abrj-267	53	37	.	.	PUNCT
abrj-267	54	1	according	accord	VERB
abrj-267	54	2	to	to	ADP
abrj-267	54	3	thompson	thompson	PROPN
abrj-267	54	4	(	(	PUNCT
abrj-267	54	5	2011	2011	NUM
abrj-267	54	6	)	)	PUNCT
abrj-267	54	7	,	,	PUNCT
abrj-267	54	8	the	the	DET
abrj-267	54	9	evolution	evolution	NOUN
abrj-267	54	10	of	of	ADP
abrj-267	54	11	social	social	ADJ
abrj-267	54	12	media	medium	NOUN
abrj-267	54	13	led	lead	VERB
abrj-267	54	14	to	to	ADP
abrj-267	54	15	the	the	DET
abrj-267	54	16	creation	creation	NOUN
abrj-267	54	17	of	of	ADP
abrj-267	54	18	social	social	ADJ
abrj-267	54	19	media	medium	NOUN
abrj-267	54	20	content	content	NOUN
abrj-267	54	21	communities	community	NOUN
abrj-267	54	22	where	where	SCONJ
abrj-267	54	23	people	people	NOUN
abrj-267	54	24	consume	consume	VERB
abrj-267	54	25	,	,	PUNCT
abrj-267	54	26	create	create	VERB
abrj-267	54	27	,	,	PUNCT
abrj-267	54	28	and	and	CCONJ
abrj-267	54	29	share	share	NOUN
abrj-267	54	30	multimedia	multimedia	NOUN
abrj-267	54	31	content	content	NOUN
abrj-267	54	32	on	on	ADP
abrj-267	54	33	blogs	blog	NOUN
abrj-267	54	34	,	,	PUNCT
abrj-267	54	35	social	social	ADJ
abrj-267	54	36	bookmarking	bookmarking	NOUN
abrj-267	54	37	sites	site	NOUN
abrj-267	54	38	,	,	PUNCT
abrj-267	54	39	and	and	CCONJ
abrj-267	54	40	photo	photo	NOUN
abrj-267	54	41	and	and	CCONJ
abrj-267	54	42	video	video	NOUN
abrj-267	54	43	sharing	sharing	NOUN
abrj-267	54	44	sites	site	NOUN
abrj-267	54	45	.	.	PUNCT
abrj-267	55	1	these	these	PRON
abrj-267	55	2	include	include	VERB
abrj-267	55	3	social	social	ADJ
abrj-267	55	4	networking	network	VERB
abrj-267	55	5	sites	site	NOUN
abrj-267	55	6	,	,	PUNCT
abrj-267	55	7	blogs	blog	NOUN
abrj-267	55	8	,	,	PUNCT
abrj-267	55	9	microblogs	microblog	NOUN
abrj-267	55	10	,	,	PUNCT
abrj-267	55	11	content	content	NOUN
abrj-267	55	12	sharing	sharing	NOUN
abrj-267	55	13	sites	site	NOUN
abrj-267	55	14	,	,	PUNCT
abrj-267	55	15	wikis	wiki	NOUN
abrj-267	55	16	,	,	PUNCT
abrj-267	55	17	social	social	ADJ
abrj-267	55	18	bookmarking	bookmarking	NOUN
abrj-267	55	19	sites	site	NOUN
abrj-267	55	20	,	,	PUNCT
abrj-267	55	21	podcasts	podcast	NOUN
abrj-267	55	22	,	,	PUNCT
abrj-267	55	23	and	and	CCONJ
abrj-267	55	24	forums	forum	NOUN
abrj-267	55	25	.	.	PUNCT
abrj-267	56	1	(	(	PUNCT
abrj-267	56	2	2013	2013	NUM
abrj-267	56	3	,	,	PUNCT
abrj-267	56	4	n	n	PRON
abrj-267	56	5	gizem	gizem	NOUN
abrj-267	56	6	,	,	PUNCT
abrj-267	56	7	secil	secil	NOUN
abrj-267	56	8	,	,	PUNCT
abrj-267	56	9	and	and	CCONJ
abrj-267	56	10	evrin	evrin	NOUN
abrj-267	56	11	)	)	PUNCT
abrj-267	56	12	according	accord	VERB
abrj-267	56	13	to	to	ADP
abrj-267	56	14	du	du	PROPN
abrj-267	56	15	plessis	plessis	NOUN
abrj-267	56	16	(	(	PUNCT
abrj-267	56	17	2017	2017	NUM
abrj-267	56	18	)	)	PUNCT
abrj-267	56	19	,	,	PUNCT
abrj-267	56	20	social	social	ADJ
abrj-267	56	21	media	medium	NOUN
abrj-267	56	22	has	have	AUX
abrj-267	56	23	become	become	VERB
abrj-267	56	24	essential	essential	ADJ
abrj-267	56	25	for	for	ADP
abrj-267	56	26	branding	branding	NOUN
abrj-267	56	27	since	since	SCONJ
abrj-267	56	28	it	it	PRON
abrj-267	56	29	allows	allow	VERB
abrj-267	56	30	brands	brand	NOUN
abrj-267	56	31	to	to	PART
abrj-267	56	32	connect	connect	VERB
abrj-267	56	33	with	with	ADP
abrj-267	56	34	customers	customer	NOUN
abrj-267	56	35	in	in	ADP
abrj-267	56	36	a	a	DET
abrj-267	56	37	more	more	ADV
abrj-267	56	38	engaging	engaging	ADJ
abrj-267	56	39	and	and	CCONJ
abrj-267	56	40	personalized	personalized	ADJ
abrj-267	56	41	way	way	NOUN
abrj-267	56	42	.	.	PUNCT
abrj-267	57	1	as	as	SCONJ
abrj-267	57	2	argued	argue	VERB
abrj-267	57	3	by	by	ADP
abrj-267	57	4	mangold	mangold	PROPN
abrj-267	57	5	and	and	CCONJ
abrj-267	57	6	faulds	fauld	NOUN
abrj-267	57	7	(	(	PUNCT
abrj-267	57	8	2009	2009	NUM
abrj-267	57	9	)	)	PUNCT
abrj-267	57	10	,	,	PUNCT
abrj-267	57	11	social	social	ADJ
abrj-267	57	12	media	media	NOUN
abrj-267	57	13	is	be	AUX
abrj-267	57	14	a	a	DET
abrj-267	57	15	group	group	NOUN
abrj-267	57	16	of	of	ADP
abrj-267	57	17	new	new	ADJ
abrj-267	57	18	online	online	ADJ
abrj-267	57	19	information	information	NOUN
abrj-267	57	20	sources	source	NOUN
abrj-267	57	21	that	that	PRON
abrj-267	57	22	people	people	NOUN
abrj-267	57	23	use	use	VERB
abrj-267	57	24	to	to	PART
abrj-267	57	25	tell	tell	VERB
abrj-267	57	26	each	each	DET
abrj-267	57	27	other	other	ADJ
abrj-267	57	28	about	about	ADP
abrj-267	57	29	products	product	NOUN
abrj-267	57	30	,	,	PUNCT
abrj-267	57	31	companies	company	NOUN
abrj-267	57	32	,	,	PUNCT
abrj-267	57	33	services	service	NOUN
abrj-267	57	34	,	,	PUNCT
abrj-267	57	35	personalities	personality	NOUN
abrj-267	57	36	,	,	PUNCT
abrj-267	57	37	and	and	CCONJ
abrj-267	57	38	other	other	ADJ
abrj-267	57	39	things	thing	NOUN
abrj-267	57	40	they	they	PRON
abrj-267	57	41	care	care	VERB
abrj-267	57	42	about	about	ADP
abrj-267	57	43	.	.	PUNCT
abrj-267	58	1	because	because	SCONJ
abrj-267	58	2	of	of	ADP
abrj-267	58	3	the	the	DET
abrj-267	58	4	advantages	advantage	NOUN
abrj-267	58	5	of	of	ADP
abrj-267	58	6	social	social	ADJ
abrj-267	58	7	media	medium	NOUN
abrj-267	58	8	in	in	ADP
abrj-267	58	9	connecting	connect	VERB
abrj-267	58	10	businesses	business	NOUN
abrj-267	58	11	with	with	ADP
abrj-267	58	12	customers	customer	NOUN
abrj-267	58	13	quickly	quickly	ADV
abrj-267	58	14	and	and	CCONJ
abrj-267	58	15	cheaply	cheaply	ADV
abrj-267	58	16	,	,	PUNCT
abrj-267	58	17	in	in	ADP
abrj-267	58	18	changing	change	VERB
abrj-267	58	19	customer	customer	NOUN
abrj-267	58	20	behavior	behavior	NOUN
abrj-267	58	21	,	,	PUNCT
abrj-267	58	22	and	and	CCONJ
abrj-267	58	23	in	in	ADP
abrj-267	58	24	bringing	bring	VERB
abrj-267	58	25	together	together	ADP
abrj-267	58	26	people	people	NOUN
abrj-267	58	27	from	from	ADP
abrj-267	58	28	all	all	DET
abrj-267	58	29	walks	walk	NOUN
abrj-267	58	30	of	of	ADP
abrj-267	58	31	life	life	NOUN
abrj-267	58	32	who	who	PRON
abrj-267	58	33	share	share	VERB
abrj-267	58	34	a	a	DET
abrj-267	58	35	common	common	ADJ
abrj-267	58	36	goal	goal	NOUN
abrj-267	58	37	.	.	PUNCT
abrj-267	59	1	it	it	PRON
abrj-267	59	2	has	have	AUX
abrj-267	59	3	piqued	pique	VERB
abrj-267	59	4	the	the	DET
abrj-267	59	5	interest	interest	NOUN
abrj-267	59	6	of	of	ADP
abrj-267	59	7	many	many	ADJ
abrj-267	59	8	businesses	business	NOUN
abrj-267	59	9	.	.	PUNCT
abrj-267	60	1	it	it	PRON
abrj-267	60	2	's	be	AUX
abrj-267	60	3	been	be	AUX
abrj-267	60	4	said	say	VERB
abrj-267	60	5	by	by	ADP
abrj-267	60	6	experts	expert	NOUN
abrj-267	60	7	in	in	ADP
abrj-267	60	8	the	the	DET
abrj-267	60	9	field	field	NOUN
abrj-267	60	10	that	that	PRON
abrj-267	60	11	businesses	business	NOUN
abrj-267	60	12	must	must	AUX
abrj-267	60	13	use	use	VERB
abrj-267	60	14	social	social	ADJ
abrj-267	60	15	networking	network	VERB
abrj-267	60	16	sites	site	NOUN
abrj-267	60	17	in	in	ADP
abrj-267	60	18	order	order	NOUN
abrj-267	60	19	to	to	PART
abrj-267	60	20	compete	compete	VERB
abrj-267	60	21	in	in	ADP
abrj-267	60	22	the	the	DET
abrj-267	60	23	online	online	ADJ
abrj-267	60	24	world	world	NOUN
abrj-267	60	25	because	because	SCONJ
abrj-267	60	26	social	social	ADJ
abrj-267	60	27	media	medium	NOUN
abrj-267	60	28	is	be	AUX
abrj-267	60	29	more	more	ADV
abrj-267	60	30	effective	effective	ADJ
abrj-267	60	31	than	than	ADP
abrj-267	60	32	traditional	traditional	ADJ
abrj-267	60	33	communication	communication	NOUN
abrj-267	60	34	methods	method	NOUN
abrj-267	60	35	(	(	PUNCT
abrj-267	60	36	laroche	laroche	PROPN
abrj-267	60	37	)	)	PUNCT
abrj-267	60	38	.	.	PUNCT
abrj-267	61	1	because	because	SCONJ
abrj-267	61	2	social	social	ADJ
abrj-267	61	3	networks	network	NOUN
abrj-267	61	4	are	be	AUX
abrj-267	61	5	mostly	mostly	ADV
abrj-267	61	6	built	build	VERB
abrj-267	61	7	on	on	ADP
abrj-267	61	8	user	user	NOUN
abrj-267	61	9	interaction	interaction	NOUN
abrj-267	61	10	,	,	PUNCT
abrj-267	61	11	it	it	PRON
abrj-267	61	12	was	be	AUX
abrj-267	61	13	logical	logical	ADJ
abrj-267	61	14	to	to	PART
abrj-267	61	15	think	think	VERB
abrj-267	61	16	that	that	SCONJ
abrj-267	61	17	businesses	business	NOUN
abrj-267	61	18	would	would	AUX
abrj-267	61	19	use	use	VERB
abrj-267	61	20	social	social	ADJ
abrj-267	61	21	media	medium	NOUN
abrj-267	61	22	to	to	PART
abrj-267	61	23	get	get	VERB
abrj-267	61	24	people	people	NOUN
abrj-267	61	25	to	to	PART
abrj-267	61	26	do	do	VERB
abrj-267	61	27	things	thing	NOUN
abrj-267	61	28	together	together	ADV
abrj-267	61	29	(	(	PUNCT
abrj-267	61	30	tiago	tiago	PROPN
abrj-267	61	31	&	&	CCONJ
abrj-267	61	32	verissimo	verissimo	PROPN
abrj-267	61	33	2013	2013	NUM
abrj-267	61	34	)	)	PUNCT
abrj-267	61	35	.	.	PUNCT
abrj-267	62	1	the	the	DET
abrj-267	62	2	internet	internet	NOUN
abrj-267	62	3	and	and	CCONJ
abrj-267	62	4	social	social	ADJ
abrj-267	62	5	media	medium	NOUN
abrj-267	62	6	provide	provide	VERB
abrj-267	62	7	excellent	excellent	ADJ
abrj-267	62	8	tools	tool	NOUN
abrj-267	62	9	for	for	SCONJ
abrj-267	62	10	colleges	college	NOUN
abrj-267	62	11	to	to	PART
abrj-267	62	12	better	well	ADV
abrj-267	62	13	engage	engage	VERB
abrj-267	62	14	with	with	ADP
abrj-267	62	15	their	their	PRON
abrj-267	62	16	target	target	NOUN
abrj-267	62	17	audiences	audience	NOUN
abrj-267	62	18	or	or	CCONJ
abrj-267	62	19	consumers	consumer	NOUN
abrj-267	62	20	.	.	PUNCT
abrj-267	63	1	it	it	PRON
abrj-267	63	2	has	have	AUX
abrj-267	63	3	been	be	AUX
abrj-267	63	4	shown	show	VERB
abrj-267	63	5	to	to	PART
abrj-267	63	6	be	be	AUX
abrj-267	63	7	beneficial	beneficial	ADJ
abrj-267	63	8	to	to	PART
abrj-267	63	9	be	be	AUX
abrj-267	63	10	closer	close	ADJ
abrj-267	63	11	to	to	ADP
abrj-267	63	12	existing	exist	VERB
abrj-267	63	13	and	and	CCONJ
abrj-267	63	14	potential	potential	ADJ
abrj-267	63	15	students	student	NOUN
abrj-267	63	16	and	and	CCONJ
abrj-267	63	17	to	to	PART
abrj-267	63	18	project	project	VERB
abrj-267	63	19	a	a	DET
abrj-267	63	20	more	more	ADV
abrj-267	63	21	open	open	ADJ
abrj-267	63	22	and	and	CCONJ
abrj-267	63	23	flexible	flexible	ADJ
abrj-267	63	24	image	image	NOUN
abrj-267	63	25	(	(	PUNCT
abrj-267	63	26	alexa	alexa	PROPN
abrj-267	63	27	et	et	PROPN
abrj-267	63	28	.	.	PUNCT
abrj-267	64	1	al	al	PROPN
abrj-267	64	2	.	.	PROPN
abrj-267	64	3	,	,	PUNCT
abrj-267	64	4	2012	2012	NUM
abrj-267	64	5	)	)	PUNCT
abrj-267	64	6	.	.	PUNCT
abrj-267	65	1	because	because	SCONJ
abrj-267	65	2	of	of	ADP
abrj-267	65	3	its	its	PRON
abrj-267	65	4	low	low	ADJ
abrj-267	65	5	cost	cost	NOUN
abrj-267	65	6	,	,	PUNCT
abrj-267	65	7	immediacy	immediacy	NOUN
abrj-267	65	8	,	,	PUNCT
abrj-267	65	9	and	and	CCONJ
abrj-267	65	10	widespread	widespread	ADJ
abrj-267	65	11	use	use	NOUN
abrj-267	65	12	,	,	PUNCT
abrj-267	65	13	it	it	PRON
abrj-267	65	14	is	be	AUX
abrj-267	65	15	seen	see	VERB
abrj-267	65	16	as	as	ADP
abrj-267	65	17	a	a	DET
abrj-267	65	18	suitable	suitable	ADJ
abrj-267	65	19	tool	tool	NOUN
abrj-267	65	20	for	for	ADP
abrj-267	65	21	university	university	NOUN
abrj-267	65	22	communicators	communicator	NOUN
abrj-267	65	23	.	.	PUNCT
abrj-267	66	1	this	this	PRON
abrj-267	66	2	is	be	AUX
abrj-267	66	3	utilized	utilize	VERB
abrj-267	66	4	at	at	ADP
abrj-267	66	5	higher	high	ADJ
abrj-267	66	6	education	education	NOUN
abrj-267	66	7	institutions	institution	NOUN
abrj-267	66	8	to	to	PART
abrj-267	66	9	engage	engage	VERB
abrj-267	66	10	with	with	ADP
abrj-267	66	11	a	a	DET
abrj-267	66	12	well	well	ADV
abrj-267	66	13	-	-	PUNCT
abrj-267	66	14	versed	verse	VERB
abrj-267	66	15	audience	audience	NOUN
abrj-267	66	16	via	via	ADP
abrj-267	66	17	new	new	ADJ
abrj-267	66	18	media	medium	NOUN
abrj-267	66	19	channels	channel	NOUN
abrj-267	66	20	.	.	PUNCT
abrj-267	67	1	it	it	PRON
abrj-267	67	2	has	have	VERB
abrj-267	67	3	a	a	DET
abrj-267	67	4	lot	lot	NOUN
abrj-267	67	5	of	of	ADP
abrj-267	67	6	promise	promise	NOUN
abrj-267	67	7	as	as	ADP
abrj-267	67	8	one	one	NUM
abrj-267	67	9	of	of	ADP
abrj-267	67	10	the	the	DET
abrj-267	67	11	most	most	ADV
abrj-267	67	12	successful	successful	ADJ
abrj-267	67	13	methods	method	NOUN
abrj-267	67	14	for	for	ADP
abrj-267	67	15	engaging	engage	VERB
abrj-267	67	16	students	student	NOUN
abrj-267	67	17	,	,	PUNCT
abrj-267	67	18	increasing	increase	VERB
abrj-267	67	19	enrolment	enrolment	NOUN
abrj-267	67	20	and	and	CCONJ
abrj-267	67	21	retention	retention	NOUN
abrj-267	67	22	,	,	PUNCT
abrj-267	67	23	and	and	CCONJ
abrj-267	67	24	laying	lay	VERB
abrj-267	67	25	the	the	DET
abrj-267	67	26	groundwork	groundwork	NOUN
abrj-267	67	27	for	for	ADP
abrj-267	67	28	good	good	ADJ
abrj-267	67	29	alumni	alumnus	NOUN
abrj-267	67	30	ties	tie	NOUN
abrj-267	67	31	(	(	PUNCT
abrj-267	67	32	hall	hall	NOUN
abrj-267	67	33	,	,	PUNCT
abrj-267	67	34	2014	2014	NUM
abrj-267	67	35	)	)	PUNCT
abrj-267	67	36	.	.	PUNCT
abrj-267	68	1	persons	person	NOUN
abrj-267	68	2	with	with	ADP
abrj-267	68	3	disabilities	disability	NOUN
abrj-267	68	4	can	can	AUX
abrj-267	68	5	do	do	VERB
abrj-267	68	6	what	what	PRON
abrj-267	68	7	they	they	PRON
abrj-267	68	8	can	can	AUX
abrj-267	68	9	do	do	VERB
abrj-267	68	10	in	in	ADP
abrj-267	68	11	the	the	DET
abrj-267	68	12	same	same	ADJ
abrj-267	68	13	amount	amount	NOUN
abrj-267	68	14	of	of	ADP
abrj-267	68	15	time	time	NOUN
abrj-267	68	16	and	and	CCONJ
abrj-267	68	17	effort	effort	NOUN
abrj-267	68	18	as	as	ADP
abrj-267	68	19	people	people	NOUN
abrj-267	68	20	who	who	PRON
abrj-267	68	21	do	do	AUX
abrj-267	68	22	not	not	PART
abrj-267	68	23	have	have	VERB
abrj-267	68	24	disabilities	disability	NOUN
abrj-267	68	25	(	(	PUNCT
abrj-267	68	26	duggin	duggin	NOUN
abrj-267	68	27	,	,	PUNCT
abrj-267	68	28	2016	2016	NUM
abrj-267	68	29	)	)	PUNCT
abrj-267	68	30	.	.	PUNCT
abrj-267	69	1	it	it	PRON
abrj-267	69	2	comprises	comprise	VERB
abrj-267	69	3	the	the	DET
abrj-267	69	4	use	use	NOUN
abrj-267	69	5	of	of	ADP
abrj-267	69	6	language	language	NOUN
abrj-267	69	7	and	and	CCONJ
abrj-267	69	8	pictures	picture	NOUN
abrj-267	69	9	,	,	PUNCT
abrj-267	69	10	as	as	ADV
abrj-267	69	11	well	well	ADV
abrj-267	69	12	as	as	ADP
abrj-267	69	13	document	document	NOUN
abrj-267	69	14	design	design	NOUN
abrj-267	69	15	,	,	PUNCT
abrj-267	69	16	to	to	PART
abrj-267	69	17	make	make	VERB
abrj-267	69	18	information	information	NOUN
abrj-267	69	19	accessible	accessible	ADJ
abrj-267	69	20	.	.	PUNCT
abrj-267	70	1	furthermore	furthermore	ADV
abrj-267	70	2	,	,	PUNCT
abrj-267	70	3	its	its	PRON
abrj-267	70	4	significance	significance	NOUN
abrj-267	70	5	is	be	AUX
abrj-267	70	6	acknowledged	acknowledge	VERB
abrj-267	70	7	,	,	PUNCT
abrj-267	70	8	but	but	CCONJ
abrj-267	70	9	how	how	SCONJ
abrj-267	70	10	it	it	PRON
abrj-267	70	11	is	be	AUX
abrj-267	70	12	defined	define	VERB
abrj-267	70	13	remains	remain	VERB
abrj-267	70	14	a	a	DET
abrj-267	70	15	point	point	NOUN
abrj-267	70	16	of	of	ADP
abrj-267	70	17	controversy	controversy	NOUN
abrj-267	70	18	(	(	PUNCT
abrj-267	70	19	mcvilly	mcvilly	ADV
abrj-267	70	20	,	,	PUNCT
abrj-267	70	21	2017	2017	NUM
abrj-267	70	22	)	)	PUNCT
abrj-267	70	23	.	.	PUNCT
abrj-267	71	1	accessible	accessible	ADJ
abrj-267	71	2	information	information	NOUN
abrj-267	71	3	in	in	ADP
abrj-267	71	4	education	education	NOUN
abrj-267	71	5	makes	make	VERB
abrj-267	71	6	educational	educational	ADJ
abrj-267	71	7	environments	environment	NOUN
abrj-267	71	8	more	more	ADV
abrj-267	71	9	friendly	friendly	ADJ
abrj-267	71	10	to	to	ADP
abrj-267	71	11	disabled	disabled	ADJ
abrj-267	71	12	students	student	NOUN
abrj-267	71	13	,	,	PUNCT
abrj-267	71	14	parents	parent	NOUN
abrj-267	71	15	,	,	PUNCT
abrj-267	71	16	and	and	CCONJ
abrj-267	71	17	professionals	professional	NOUN
abrj-267	71	18	.	.	PUNCT
abrj-267	72	1	educational	educational	ADJ
abrj-267	72	2	materials	material	NOUN
abrj-267	72	3	must	must	AUX
abrj-267	72	4	be	be	AUX
abrj-267	72	5	available	available	ADJ
abrj-267	72	6	in	in	ADP
abrj-267	72	7	accessible	accessible	ADJ
abrj-267	72	8	formats	format	NOUN
abrj-267	72	9	under	under	ADP
abrj-267	72	10	the	the	DET
abrj-267	72	11	requirements	requirement	NOUN
abrj-267	72	12	(	(	PUNCT
abrj-267	72	13	thomson	thomson	NOUN
abrj-267	72	14	,	,	PUNCT
abrj-267	72	15	2019	2019	NUM
abrj-267	72	16	)	)	PUNCT
abrj-267	72	17	.	.	PUNCT
abrj-267	73	1	the	the	DET
abrj-267	73	2	researchers	researcher	NOUN
abrj-267	73	3	propose	propose	VERB
abrj-267	73	4	the	the	DET
abrj-267	73	5	following	follow	VERB
abrj-267	73	6	possibilities	possibility	NOUN
abrj-267	73	7	based	base	VERB
abrj-267	73	8	on	on	ADP
abrj-267	73	9	their	their	PRON
abrj-267	73	10	review	review	NOUN
abrj-267	73	11	of	of	ADP
abrj-267	73	12	the	the	DET
abrj-267	73	13	literature	literature	NOUN
abrj-267	73	14	.	.	PUNCT
abrj-267	74	1	h1a	h1a	NOUN
abrj-267	74	2	:	:	PUNCT
abrj-267	74	3	social	social	ADJ
abrj-267	74	4	media	medium	NOUN
abrj-267	74	5	marketing	marketing	NOUN
abrj-267	74	6	information	information	NOUN
abrj-267	74	7	accessibility	accessibility	NOUN
abrj-267	74	8	has	have	VERB
abrj-267	74	9	a	a	DET
abrj-267	74	10	significant	significant	ADJ
abrj-267	74	11	and	and	CCONJ
abrj-267	74	12	positive	positive	ADJ
abrj-267	74	13	effects	effect	NOUN
abrj-267	74	14	to	to	ADP
abrj-267	74	15	customer	customer	NOUN
abrj-267	74	16	value	value	NOUN
abrj-267	74	17	proposition	proposition	NOUN
abrj-267	74	18	in	in	ADP
abrj-267	74	19	terms	term	NOUN
abrj-267	74	20	of	of	ADP
abrj-267	74	21	functional	functional	ADJ
abrj-267	74	22	value	value	NOUN
abrj-267	74	23	.	.	PUNCT
abrj-267	75	1	h1b	h1b	NOUN
abrj-267	75	2	:	:	PUNCT
abrj-267	75	3	social	social	ADJ
abrj-267	75	4	media	medium	NOUN
abrj-267	75	5	marketing	marketing	NOUN
abrj-267	75	6	information	information	NOUN
abrj-267	75	7	accessibility	accessibility	NOUN
abrj-267	75	8	has	have	VERB
abrj-267	75	9	a	a	DET
abrj-267	75	10	significant	significant	ADJ
abrj-267	75	11	and	and	CCONJ
abrj-267	75	12	positive	positive	ADJ
abrj-267	75	13	effects	effect	NOUN
abrj-267	75	14	to	to	ADP
abrj-267	75	15	customer	customer	NOUN
abrj-267	75	16	value	value	NOUN
abrj-267	75	17	proposition	proposition	NOUN
abrj-267	75	18	in	in	ADP
abrj-267	75	19	terms	term	NOUN
abrj-267	75	20	of	of	ADP
abrj-267	75	21	emotional	emotional	ADJ
abrj-267	75	22	value	value	NOUN
abrj-267	75	23	.	.	PUNCT
abrj-267	76	1	h1c	h1c	ADJ
abrj-267	76	2	:	:	PUNCT
abrj-267	76	3	social	social	ADJ
abrj-267	76	4	media	medium	NOUN
abrj-267	76	5	marketing	marketing	NOUN
abrj-267	76	6	information	information	NOUN
abrj-267	76	7	accessibility	accessibility	NOUN
abrj-267	76	8	has	have	VERB
abrj-267	76	9	a	a	DET
abrj-267	76	10	significant	significant	ADJ
abrj-267	76	11	and	and	CCONJ
abrj-267	76	12	positive	positive	ADJ
abrj-267	76	13	effects	effect	NOUN
abrj-267	76	14	to	to	ADP
abrj-267	76	15	customer	customer	NOUN
abrj-267	76	16	value	value	NOUN
abrj-267	76	17	proposition	proposition	NOUN
abrj-267	76	18	in	in	ADP
abrj-267	76	19	terms	term	NOUN
abrj-267	76	20	of	of	ADP
abrj-267	76	21	economic	economic	ADJ
abrj-267	76	22	value	value	NOUN
abrj-267	76	23	.	.	PUNCT
abrj-267	77	1	h1d	h1d	NOUN
abrj-267	77	2	:	:	PUNCT
abrj-267	77	3	social	social	ADJ
abrj-267	77	4	media	medium	NOUN
abrj-267	77	5	marketing	marketing	NOUN
abrj-267	77	6	information	information	NOUN
abrj-267	77	7	accessibility	accessibility	NOUN
abrj-267	77	8	has	have	VERB
abrj-267	77	9	a	a	DET
abrj-267	77	10	significant	significant	ADJ
abrj-267	77	11	and	and	CCONJ
abrj-267	77	12	positive	positive	ADJ
abrj-267	77	13	effects	effect	NOUN
abrj-267	77	14	to	to	ADP
abrj-267	77	15	customer	customer	NOUN
abrj-267	77	16	value	value	NOUN
abrj-267	77	17	proposition	proposition	NOUN
abrj-267	77	18	in	in	ADP
abrj-267	77	19	terms	term	NOUN
abrj-267	77	20	of	of	ADP
abrj-267	77	21	symbolic	symbolic	ADJ
abrj-267	77	22	value	value	NOUN
abrj-267	77	23	.	.	PUNCT
abrj-267	78	1	asian	asian	ADJ
abrj-267	78	2	business	business	PROPN
abrj-267	78	3	research	research	NOUN
abrj-267	78	4	journal	journal	NOUN
abrj-267	78	5	,	,	PUNCT
abrj-267	78	6	2025	2025	NUM
abrj-267	78	7	,	,	PUNCT
abrj-267	78	8	10(2	10(2	NUM
abrj-267	78	9	):	):	PUNCT
abrj-267	78	10	1	1	NUM
abrj-267	78	11	-	-	SYM
abrj-267	78	12	9	9	NUM
abrj-267	78	13	3	3	NUM
abrj-267	78	14	©	©	PROPN
abrj-267	78	15	2025	2025	NUM
abrj-267	78	16	by	by	ADP
abrj-267	78	17	the	the	DET
abrj-267	78	18	authors	author	NOUN
abrj-267	78	19	;	;	PUNCT
abrj-267	78	20	licensee	licensee	NOUN
abrj-267	78	21	eastern	eastern	ADJ
abrj-267	78	22	centre	centre	NOUN
abrj-267	78	23	of	of	ADP
abrj-267	78	24	science	science	NOUN
abrj-267	78	25	and	and	CCONJ
abrj-267	78	26	education	education	NOUN
abrj-267	78	27	,	,	PUNCT
abrj-267	78	28	usa	usa	PROPN
abrj-267	78	29	2.2	2.2	NUM
abrj-267	78	30	.	.	PUNCT
abrj-267	79	1	contents	content	NOUN
abrj-267	79	2	and	and	CCONJ
abrj-267	79	3	campaigns	campaign	NOUN
abrj-267	79	4	in	in	ADP
abrj-267	79	5	social	social	ADJ
abrj-267	79	6	media	medium	NOUN
abrj-267	79	7	and	and	CCONJ
abrj-267	79	8	value	value	NOUN
abrj-267	79	9	proposition	proposition	NOUN
abrj-267	79	10	a	a	DET
abrj-267	79	11	social	social	ADJ
abrj-267	79	12	media	media	NOUN
abrj-267	79	13	marketing	marketing	NOUN
abrj-267	79	14	campaign	campaign	NOUN
abrj-267	79	15	is	be	AUX
abrj-267	79	16	the	the	DET
abrj-267	79	17	execution	execution	NOUN
abrj-267	79	18	of	of	ADP
abrj-267	79	19	a	a	DET
abrj-267	79	20	planned	plan	VERB
abrj-267	79	21	social	social	ADJ
abrj-267	79	22	media	medium	NOUN
abrj-267	79	23	advertising	advertising	NOUN
abrj-267	79	24	strategy	strategy	NOUN
abrj-267	79	25	to	to	PART
abrj-267	79	26	increase	increase	VERB
abrj-267	79	27	brand	brand	NOUN
abrj-267	79	28	awareness	awareness	NOUN
abrj-267	79	29	,	,	PUNCT
abrj-267	79	30	social	social	ADJ
abrj-267	79	31	media	medium	NOUN
abrj-267	79	32	user	user	NOUN
abrj-267	79	33	involvement	involvement	NOUN
abrj-267	79	34	,	,	PUNCT
abrj-267	79	35	business	business	NOUN
abrj-267	79	36	goals	goal	NOUN
abrj-267	79	37	or	or	CCONJ
abrj-267	79	38	kpis	kpis	PROPN
abrj-267	79	39	(	(	PUNCT
abrj-267	79	40	key	key	ADJ
abrj-267	79	41	performance	performance	NOUN
abrj-267	79	42	indicators	indicator	NOUN
abrj-267	79	43	)	)	PUNCT
abrj-267	79	44	,	,	PUNCT
abrj-267	79	45	and	and	CCONJ
abrj-267	79	46	sales	sale	NOUN
abrj-267	79	47	revenue	revenue	NOUN
abrj-267	79	48	outcomes	outcome	NOUN
abrj-267	79	49	.	.	PUNCT
abrj-267	80	1	it	it	PRON
abrj-267	80	2	is	be	AUX
abrj-267	80	3	a	a	DET
abrj-267	80	4	set	set	NOUN
abrj-267	80	5	of	of	ADP
abrj-267	80	6	marketing	marketing	NOUN
abrj-267	80	7	initiatives	initiative	NOUN
abrj-267	80	8	that	that	PRON
abrj-267	80	9	use	use	VERB
abrj-267	80	10	one	one	NUM
abrj-267	80	11	or	or	CCONJ
abrj-267	80	12	more	more	ADJ
abrj-267	80	13	social	social	ADJ
abrj-267	80	14	media	medium	NOUN
abrj-267	80	15	networks	network	NOUN
abrj-267	80	16	to	to	PART
abrj-267	80	17	establish	establish	VERB
abrj-267	80	18	or	or	CCONJ
abrj-267	80	19	promote	promote	VERB
abrj-267	80	20	a	a	DET
abrj-267	80	21	certain	certain	ADJ
abrj-267	80	22	company	company	NOUN
abrj-267	80	23	aim	aim	VERB
abrj-267	80	24	.	.	PUNCT
abrj-267	81	1	as	as	SCONJ
abrj-267	81	2	argued	argue	VERB
abrj-267	81	3	by	by	ADP
abrj-267	81	4	baker	baker	PROPN
abrj-267	81	5	(	(	PUNCT
abrj-267	81	6	2019	2019	NUM
abrj-267	81	7	)	)	PUNCT
abrj-267	81	8	the	the	DET
abrj-267	81	9	platform	platform	NOUN
abrj-267	81	10	inspires	inspire	VERB
abrj-267	81	11	your	your	PRON
abrj-267	81	12	social	social	ADJ
abrj-267	81	13	media	medium	NOUN
abrj-267	81	14	followers	follower	NOUN
abrj-267	81	15	to	to	PART
abrj-267	81	16	feel	feel	VERB
abrj-267	81	17	or	or	CCONJ
abrj-267	81	18	act	act	VERB
abrj-267	81	19	in	in	ADP
abrj-267	81	20	a	a	DET
abrj-267	81	21	certain	certain	ADJ
abrj-267	81	22	manner	manner	NOUN
abrj-267	81	23	with	with	ADP
abrj-267	81	24	these	these	DET
abrj-267	81	25	strategic	strategic	ADJ
abrj-267	81	26	campaigns	campaign	NOUN
abrj-267	81	27	.	.	PUNCT
abrj-267	82	1	an	an	DET
abrj-267	82	2	effective	effective	ADJ
abrj-267	82	3	marketing	marketing	NOUN
abrj-267	82	4	campaign	campaign	NOUN
abrj-267	82	5	promotes	promote	VERB
abrj-267	82	6	a	a	DET
abrj-267	82	7	company	company	NOUN
abrj-267	82	8	's	's	PART
abrj-267	82	9	goal	goal	NOUN
abrj-267	82	10	,	,	PUNCT
abrj-267	82	11	such	such	ADJ
abrj-267	82	12	as	as	ADP
abrj-267	82	13	raising	raise	VERB
abrj-267	82	14	awareness	awareness	NOUN
abrj-267	82	15	of	of	ADP
abrj-267	82	16	a	a	DET
abrj-267	82	17	new	new	ADJ
abrj-267	82	18	product	product	NOUN
abrj-267	82	19	or	or	CCONJ
abrj-267	82	20	obtaining	obtain	VERB
abrj-267	82	21	feedback	feedback	NOUN
abrj-267	82	22	(	(	PUNCT
abrj-267	82	23	decker	decker	NOUN
abrj-267	82	24	,	,	PUNCT
abrj-267	82	25	2018	2018	NUM
abrj-267	82	26	)	)	PUNCT
abrj-267	82	27	.	.	PUNCT
abrj-267	83	1	also	also	ADV
abrj-267	83	2	,	,	PUNCT
abrj-267	83	3	a	a	DET
abrj-267	83	4	well	well	ADV
abrj-267	83	5	-	-	PUNCT
abrj-267	83	6	thought	think	VERB
abrj-267	83	7	-	-	PUNCT
abrj-267	83	8	out	out	ADP
abrj-267	83	9	plan	plan	NOUN
abrj-267	83	10	of	of	ADP
abrj-267	83	11	action	action	NOUN
abrj-267	83	12	designed	design	VERB
abrj-267	83	13	to	to	PART
abrj-267	83	14	achieve	achieve	VERB
abrj-267	83	15	a	a	DET
abrj-267	83	16	company	company	NOUN
abrj-267	83	17	's	's	PART
abrj-267	83	18	marketing	marketing	NOUN
abrj-267	83	19	objective	objective	NOUN
abrj-267	83	20	.	.	PUNCT
abrj-267	84	1	this	this	DET
abrj-267	84	2	purpose	purpose	NOUN
abrj-267	84	3	could	could	AUX
abrj-267	84	4	be	be	AUX
abrj-267	84	5	to	to	PART
abrj-267	84	6	inform	inform	VERB
abrj-267	84	7	the	the	DET
abrj-267	84	8	target	target	NOUN
abrj-267	84	9	audience	audience	NOUN
abrj-267	84	10	about	about	ADP
abrj-267	84	11	a	a	DET
abrj-267	84	12	new	new	ADJ
abrj-267	84	13	or	or	CCONJ
abrj-267	84	14	existing	exist	VERB
abrj-267	84	15	product	product	NOUN
abrj-267	84	16	,	,	PUNCT
abrj-267	84	17	reaffirm	reaffirm	VERB
abrj-267	84	18	the	the	DET
abrj-267	84	19	brand	brand	NOUN
abrj-267	84	20	promise	promise	NOUN
abrj-267	84	21	and	and	CCONJ
abrj-267	84	22	positioning	positioning	NOUN
abrj-267	84	23	,	,	PUNCT
abrj-267	84	24	and	and	CCONJ
abrj-267	84	25	gain	gain	VERB
abrj-267	84	26	more	more	ADJ
abrj-267	84	27	consumers	consumer	NOUN
abrj-267	84	28	in	in	ADP
abrj-267	84	29	order	order	NOUN
abrj-267	84	30	to	to	PART
abrj-267	84	31	increase	increase	VERB
abrj-267	84	32	revenue	revenue	NOUN
abrj-267	84	33	(	(	PUNCT
abrj-267	84	34	pahwa	pahwa	NOUN
abrj-267	84	35	,	,	PUNCT
abrj-267	84	36	2019	2019	NUM
abrj-267	84	37	)	)	PUNCT
abrj-267	84	38	.	.	PUNCT
abrj-267	85	1	listening	listen	VERB
abrj-267	85	2	to	to	ADP
abrj-267	85	3	students	student	NOUN
abrj-267	85	4	,	,	PUNCT
abrj-267	85	5	being	be	AUX
abrj-267	85	6	honest	honest	ADJ
abrj-267	85	7	,	,	PUNCT
abrj-267	85	8	going	go	VERB
abrj-267	85	9	against	against	ADP
abrj-267	85	10	marketing	marketing	NOUN
abrj-267	85	11	instincts	instinct	NOUN
abrj-267	85	12	,	,	PUNCT
abrj-267	85	13	and	and	CCONJ
abrj-267	85	14	engaging	engage	VERB
abrj-267	85	15	with	with	ADP
abrj-267	85	16	the	the	DET
abrj-267	85	17	audience	audience	NOUN
abrj-267	85	18	are	be	AUX
abrj-267	85	19	all	all	PRON
abrj-267	85	20	creative	creative	ADJ
abrj-267	85	21	approaches	approach	NOUN
abrj-267	85	22	for	for	ADP
abrj-267	85	23	colleges	college	NOUN
abrj-267	85	24	to	to	PART
abrj-267	85	25	attract	attract	VERB
abrj-267	85	26	students	student	NOUN
abrj-267	85	27	and	and	CCONJ
abrj-267	85	28	promote	promote	VERB
abrj-267	85	29	their	their	PRON
abrj-267	85	30	brand	brand	NOUN
abrj-267	85	31	(	(	PUNCT
abrj-267	85	32	inge	inge	PROPN
abrj-267	85	33	,	,	PUNCT
abrj-267	85	34	2018	2018	NUM
abrj-267	85	35	)	)	PUNCT
abrj-267	85	36	.	.	PUNCT
abrj-267	86	1	the	the	DET
abrj-267	86	2	content	content	NOUN
abrj-267	86	3	can	can	AUX
abrj-267	86	4	be	be	AUX
abrj-267	86	5	creative	creative	ADJ
abrj-267	86	6	and	and	CCONJ
abrj-267	86	7	original	original	ADJ
abrj-267	86	8	,	,	PUNCT
abrj-267	86	9	but	but	CCONJ
abrj-267	86	10	it	it	PRON
abrj-267	86	11	must	must	AUX
abrj-267	86	12	also	also	ADV
abrj-267	86	13	be	be	AUX
abrj-267	86	14	relatable	relatable	ADJ
abrj-267	86	15	and	and	CCONJ
abrj-267	86	16	user	user	NOUN
abrj-267	86	17	-	-	PUNCT
abrj-267	86	18	friendly	friendly	ADJ
abrj-267	86	19	to	to	PART
abrj-267	86	20	generate	generate	VERB
abrj-267	86	21	interest	interest	NOUN
abrj-267	86	22	and	and	CCONJ
abrj-267	86	23	enrollments	enrollment	NOUN
abrj-267	86	24	.	.	PUNCT
abrj-267	87	1	intricate	intricate	ADJ
abrj-267	87	2	multichannel	multichannel	ADJ
abrj-267	87	3	efforts	effort	NOUN
abrj-267	87	4	that	that	PRON
abrj-267	87	5	engage	engage	VERB
abrj-267	87	6	prospective	prospective	ADJ
abrj-267	87	7	students	student	NOUN
abrj-267	87	8	and	and	CCONJ
abrj-267	87	9	parents	parent	NOUN
abrj-267	87	10	throughout	throughout	ADP
abrj-267	87	11	the	the	DET
abrj-267	87	12	college	college	NOUN
abrj-267	87	13	application	application	NOUN
abrj-267	87	14	process	process	NOUN
abrj-267	87	15	,	,	PUNCT
abrj-267	87	16	or	or	CCONJ
abrj-267	87	17	smaller	small	ADJ
abrj-267	87	18	-	-	PUNCT
abrj-267	87	19	scale	scale	NOUN
abrj-267	87	20	social	social	ADJ
abrj-267	87	21	media	medium	NOUN
abrj-267	87	22	campaigns	campaign	NOUN
abrj-267	87	23	that	that	PRON
abrj-267	87	24	foster	foster	VERB
abrj-267	87	25	a	a	DET
abrj-267	87	26	more	more	ADV
abrj-267	87	27	personal	personal	ADJ
abrj-267	87	28	relationship	relationship	NOUN
abrj-267	87	29	(	(	PUNCT
abrj-267	87	30	cavill	cavill	PROPN
abrj-267	87	31	,	,	PUNCT
abrj-267	87	32	2019	2019	NUM
abrj-267	87	33	)	)	PUNCT
abrj-267	87	34	.	.	PUNCT
abrj-267	88	1	users	user	NOUN
abrj-267	88	2	follow	follow	VERB
abrj-267	88	3	businesses	business	NOUN
abrj-267	88	4	and	and	CCONJ
abrj-267	88	5	interact	interact	VERB
abrj-267	88	6	with	with	ADP
abrj-267	88	7	their	their	PRON
abrj-267	88	8	social	social	ADJ
abrj-267	88	9	media	medium	NOUN
abrj-267	88	10	pages	page	NOUN
abrj-267	88	11	because	because	SCONJ
abrj-267	88	12	the	the	DET
abrj-267	88	13	material	material	NOUN
abrj-267	88	14	and	and	CCONJ
abrj-267	88	15	information	information	NOUN
abrj-267	88	16	in	in	ADP
abrj-267	88	17	these	these	DET
abrj-267	88	18	campaigns	campaign	NOUN
abrj-267	88	19	are	be	AUX
abrj-267	88	20	valuable	valuable	ADJ
abrj-267	88	21	to	to	ADP
abrj-267	88	22	them	they	PRON
abrj-267	88	23	.	.	PUNCT
abrj-267	89	1	the	the	DET
abrj-267	89	2	content	content	NOUN
abrj-267	89	3	that	that	PRON
abrj-267	89	4	is	be	AUX
abrj-267	89	5	shared	share	VERB
abrj-267	89	6	on	on	ADP
abrj-267	89	7	social	social	ADJ
abrj-267	89	8	media	medium	NOUN
abrj-267	89	9	contributes	contribute	VERB
abrj-267	89	10	to	to	ADP
abrj-267	89	11	the	the	DET
abrj-267	89	12	brand	brand	NOUN
abrj-267	89	13	's	's	PART
abrj-267	89	14	personality	personality	NOUN
abrj-267	89	15	and	and	CCONJ
abrj-267	89	16	helps	help	VERB
abrj-267	89	17	to	to	PART
abrj-267	89	18	demonstrate	demonstrate	VERB
abrj-267	89	19	the	the	DET
abrj-267	89	20	brand	brand	NOUN
abrj-267	89	21	's	's	PART
abrj-267	89	22	voice	voice	NOUN
abrj-267	89	23	(	(	PUNCT
abrj-267	89	24	smith	smith	PROPN
abrj-267	89	25	,	,	PUNCT
abrj-267	89	26	2019	2019	NUM
abrj-267	89	27	)	)	PUNCT
abrj-267	89	28	.	.	PUNCT
abrj-267	90	1	the	the	DET
abrj-267	90	2	goal	goal	NOUN
abrj-267	90	3	of	of	ADP
abrj-267	90	4	content	content	NOUN
abrj-267	90	5	marketing	marketing	NOUN
abrj-267	90	6	is	be	AUX
abrj-267	90	7	to	to	PART
abrj-267	90	8	attract	attract	VERB
abrj-267	90	9	and	and	CCONJ
abrj-267	90	10	maintain	maintain	VERB
abrj-267	90	11	a	a	DET
abrj-267	90	12	specific	specific	ADJ
abrj-267	90	13	and	and	CCONJ
abrj-267	90	14	defined	define	VERB
abrj-267	90	15	audience	audience	NOUN
abrj-267	90	16	by	by	ADP
abrj-267	90	17	developing	develop	VERB
abrj-267	90	18	and	and	CCONJ
abrj-267	90	19	delivering	deliver	VERB
abrj-267	90	20	valuable	valuable	ADJ
abrj-267	90	21	,	,	PUNCT
abrj-267	90	22	relevant	relevant	ADJ
abrj-267	90	23	,	,	PUNCT
abrj-267	90	24	and	and	CCONJ
abrj-267	90	25	consistent	consistent	ADJ
abrj-267	90	26	information	information	NOUN
abrj-267	90	27	.	.	PUNCT
abrj-267	91	1	it	it	PRON
abrj-267	91	2	enables	enable	VERB
abrj-267	91	3	buyers	buyer	NOUN
abrj-267	91	4	/	/	SYM
abrj-267	91	5	consumers	consumer	NOUN
abrj-267	91	6	to	to	PART
abrj-267	91	7	make	make	VERB
abrj-267	91	8	more	more	ADV
abrj-267	91	9	informed	informed	ADJ
abrj-267	91	10	decisions	decision	NOUN
abrj-267	91	11	(	(	PUNCT
abrj-267	91	12	content	content	NOUN
abrj-267	91	13	marketing	marketing	NOUN
abrj-267	91	14	institute	institute	PROPN
abrj-267	91	15	)	)	PUNCT
abrj-267	91	16	.	.	PUNCT
abrj-267	92	1	as	as	ADP
abrj-267	92	2	a	a	DET
abrj-267	92	3	result	result	NOUN
abrj-267	92	4	,	,	PUNCT
abrj-267	92	5	the	the	DET
abrj-267	92	6	researchers	researcher	NOUN
abrj-267	92	7	propose	propose	VERB
abrj-267	92	8	the	the	DET
abrj-267	92	9	following	follow	VERB
abrj-267	92	10	hypothesis	hypothesis	NOUN
abrj-267	92	11	:	:	PUNCT
abrj-267	92	12	h2a	h2a	NOUN
abrj-267	92	13	:	:	PUNCT
abrj-267	92	14	social	social	ADJ
abrj-267	92	15	media	medium	NOUN
abrj-267	92	16	marketing	marketing	NOUN
abrj-267	92	17	contents	content	NOUN
abrj-267	92	18	and	and	CCONJ
abrj-267	92	19	campaigns	campaign	NOUN
abrj-267	92	20	has	have	VERB
abrj-267	92	21	a	a	DET
abrj-267	92	22	significant	significant	ADJ
abrj-267	92	23	and	and	CCONJ
abrj-267	92	24	positive	positive	ADJ
abrj-267	92	25	effects	effect	NOUN
abrj-267	92	26	to	to	ADP
abrj-267	92	27	customer	customer	NOUN
abrj-267	92	28	value	value	NOUN
abrj-267	92	29	proposition	proposition	NOUN
abrj-267	92	30	in	in	ADP
abrj-267	92	31	terms	term	NOUN
abrj-267	92	32	of	of	ADP
abrj-267	92	33	functional	functional	ADJ
abrj-267	92	34	value	value	NOUN
abrj-267	92	35	.	.	PUNCT
abrj-267	93	1	h2b	h2b	PROPN
abrj-267	93	2	:	:	PUNCT
abrj-267	93	3	social	social	ADJ
abrj-267	93	4	media	medium	NOUN
abrj-267	93	5	marketing	marketing	NOUN
abrj-267	93	6	contents	content	NOUN
abrj-267	93	7	and	and	CCONJ
abrj-267	93	8	campaigns	campaign	NOUN
abrj-267	93	9	has	have	VERB
abrj-267	93	10	a	a	DET
abrj-267	93	11	significant	significant	ADJ
abrj-267	93	12	and	and	CCONJ
abrj-267	93	13	positive	positive	ADJ
abrj-267	93	14	effects	effect	NOUN
abrj-267	93	15	to	to	ADP
abrj-267	93	16	customer	customer	NOUN
abrj-267	93	17	value	value	NOUN
abrj-267	93	18	proposition	proposition	NOUN
abrj-267	93	19	in	in	ADP
abrj-267	93	20	terms	term	NOUN
abrj-267	93	21	of	of	ADP
abrj-267	93	22	emotional	emotional	ADJ
abrj-267	93	23	value	value	NOUN
abrj-267	93	24	.	.	PUNCT
abrj-267	94	1	h2c	h2c	NOUN
abrj-267	94	2	:	:	PUNCT
abrj-267	94	3	social	social	ADJ
abrj-267	94	4	media	medium	NOUN
abrj-267	94	5	marketing	marketing	NOUN
abrj-267	94	6	contents	content	NOUN
abrj-267	94	7	and	and	CCONJ
abrj-267	94	8	campaigns	campaign	NOUN
abrj-267	94	9	has	have	VERB
abrj-267	94	10	a	a	DET
abrj-267	94	11	significant	significant	ADJ
abrj-267	94	12	and	and	CCONJ
abrj-267	94	13	positive	positive	ADJ
abrj-267	94	14	effects	effect	NOUN
abrj-267	94	15	to	to	ADP
abrj-267	94	16	customer	customer	NOUN
abrj-267	94	17	value	value	NOUN
abrj-267	94	18	proposition	proposition	NOUN
abrj-267	94	19	in	in	ADP
abrj-267	94	20	terms	term	NOUN
abrj-267	94	21	of	of	ADP
abrj-267	94	22	economic	economic	ADJ
abrj-267	94	23	value	value	NOUN
abrj-267	94	24	.	.	PUNCT
abrj-267	95	1	h2d	h2d	ADJ
abrj-267	95	2	:	:	PUNCT
abrj-267	95	3	social	social	ADJ
abrj-267	95	4	media	medium	NOUN
abrj-267	95	5	marketing	marketing	NOUN
abrj-267	95	6	contents	content	NOUN
abrj-267	95	7	and	and	CCONJ
abrj-267	95	8	campaigns	campaign	NOUN
abrj-267	95	9	has	have	VERB
abrj-267	95	10	a	a	DET
abrj-267	95	11	significant	significant	ADJ
abrj-267	95	12	and	and	CCONJ
abrj-267	95	13	positive	positive	ADJ
abrj-267	95	14	effects	effect	NOUN
abrj-267	95	15	to	to	ADP
abrj-267	95	16	customer	customer	NOUN
abrj-267	95	17	value	value	NOUN
abrj-267	95	18	proposition	proposition	NOUN
abrj-267	95	19	in	in	ADP
abrj-267	95	20	terms	term	NOUN
abrj-267	95	21	of	of	ADP
abrj-267	95	22	symbolic	symbolic	ADJ
abrj-267	95	23	value	value	NOUN
abrj-267	95	24	.	.	PUNCT
abrj-267	96	1	2.3	2.3	NUM
abrj-267	96	2	.	.	PUNCT
abrj-267	96	3	interaction	interaction	NOUN
abrj-267	96	4	as	as	ADP
abrj-267	96	5	part	part	NOUN
abrj-267	96	6	of	of	ADP
abrj-267	96	7	customer	customer	NOUN
abrj-267	96	8	satisfaction	satisfaction	NOUN
abrj-267	96	9	involvement	involvement	NOUN
abrj-267	96	10	via	via	ADP
abrj-267	96	11	social	social	ADJ
abrj-267	96	12	media	medium	NOUN
abrj-267	96	13	is	be	AUX
abrj-267	96	14	about	about	ADP
abrj-267	96	15	going	go	VERB
abrj-267	96	16	out	out	ADV
abrj-267	96	17	there	there	ADV
abrj-267	96	18	and	and	CCONJ
abrj-267	96	19	finding	find	VERB
abrj-267	96	20	people	people	NOUN
abrj-267	96	21	in	in	ADP
abrj-267	96	22	your	your	PRON
abrj-267	96	23	target	target	NOUN
abrj-267	96	24	audience	audience	NOUN
abrj-267	96	25	and	and	CCONJ
abrj-267	96	26	connecting	connect	VERB
abrj-267	96	27	with	with	ADP
abrj-267	96	28	them	they	PRON
abrj-267	96	29	,	,	PUNCT
abrj-267	96	30	not	not	PART
abrj-267	96	31	only	only	ADV
abrj-267	96	32	reacting	react	VERB
abrj-267	96	33	to	to	ADP
abrj-267	96	34	individuals	individual	NOUN
abrj-267	96	35	who	who	PRON
abrj-267	96	36	have	have	AUX
abrj-267	96	37	entered	enter	VERB
abrj-267	96	38	a	a	DET
abrj-267	96	39	competition	competition	NOUN
abrj-267	96	40	to	to	PART
abrj-267	96	41	run	run	VERB
abrj-267	96	42	or	or	CCONJ
abrj-267	96	43	only	only	ADV
abrj-267	96	44	monitoring	monitor	VERB
abrj-267	96	45	complaints	complaint	NOUN
abrj-267	96	46	or	or	CCONJ
abrj-267	96	47	as	as	ADP
abrj-267	96	48	passive	passive	ADJ
abrj-267	96	49	interaction	interaction	NOUN
abrj-267	96	50	.	.	PUNCT
abrj-267	97	1	this	this	DET
abrj-267	97	2	active	active	ADJ
abrj-267	97	3	social	social	ADJ
abrj-267	97	4	media	medium	NOUN
abrj-267	97	5	connection	connection	NOUN
abrj-267	97	6	can	can	AUX
abrj-267	97	7	have	have	VERB
abrj-267	97	8	a	a	DET
abrj-267	97	9	significant	significant	ADJ
abrj-267	97	10	impact	impact	NOUN
abrj-267	97	11	on	on	ADP
abrj-267	97	12	how	how	SCONJ
abrj-267	97	13	a	a	DET
abrj-267	97	14	company	company	NOUN
abrj-267	97	15	produces	produce	VERB
abrj-267	97	16	leads	lead	NOUN
abrj-267	97	17	and	and	CCONJ
abrj-267	97	18	influences	influence	VERB
abrj-267	97	19	the	the	DET
abrj-267	97	20	purchasing	purchase	VERB
abrj-267	97	21	decisions	decision	NOUN
abrj-267	97	22	of	of	ADP
abrj-267	97	23	their	their	PRON
abrj-267	97	24	target	target	NOUN
abrj-267	97	25	market	market	NOUN
abrj-267	97	26	(	(	PUNCT
abrj-267	97	27	cook	cook	NOUN
abrj-267	97	28	,	,	PUNCT
abrj-267	97	29	2015	2015	NUM
abrj-267	97	30	)	)	PUNCT
abrj-267	97	31	.	.	PUNCT
abrj-267	98	1	brands	brand	NOUN
abrj-267	98	2	can	can	AUX
abrj-267	98	3	use	use	VERB
abrj-267	98	4	social	social	ADJ
abrj-267	98	5	media	medium	NOUN
abrj-267	98	6	interaction	interaction	NOUN
abrj-267	98	7	to	to	PART
abrj-267	98	8	accomplish	accomplish	VERB
abrj-267	98	9	a	a	DET
abrj-267	98	10	variety	variety	NOUN
abrj-267	98	11	of	of	ADP
abrj-267	98	12	marketing	marketing	NOUN
abrj-267	98	13	objectives	objective	NOUN
abrj-267	98	14	.	.	PUNCT
abrj-267	99	1	for	for	ADP
abrj-267	99	2	example	example	NOUN
abrj-267	99	3	,	,	PUNCT
abrj-267	99	4	when	when	SCONJ
abrj-267	99	5	it	it	PRON
abrj-267	99	6	comes	come	VERB
abrj-267	99	7	to	to	ADP
abrj-267	99	8	finding	find	VERB
abrj-267	99	9	and	and	CCONJ
abrj-267	99	10	contacting	contact	VERB
abrj-267	99	11	people	people	NOUN
abrj-267	99	12	,	,	PUNCT
abrj-267	99	13	twitter	twitter	NOUN
abrj-267	99	14	clearly	clearly	ADV
abrj-267	99	15	outperforms	outperform	VERB
abrj-267	99	16	the	the	DET
abrj-267	99	17	other	other	ADJ
abrj-267	99	18	main	main	ADJ
abrj-267	99	19	social	social	ADJ
abrj-267	99	20	networking	networking	NOUN
abrj-267	99	21	platforms	platform	NOUN
abrj-267	99	22	(	(	PUNCT
abrj-267	99	23	jcsocialmedia.com	jcsocialmedia.com	X
abrj-267	99	24	)	)	PUNCT
abrj-267	99	25	.	.	PUNCT
abrj-267	100	1	people	people	NOUN
abrj-267	100	2	use	use	VERB
abrj-267	100	3	social	social	ADJ
abrj-267	100	4	media	medium	NOUN
abrj-267	100	5	on	on	ADP
abrj-267	100	6	a	a	DET
abrj-267	100	7	daily	daily	ADJ
abrj-267	100	8	basis	basis	NOUN
abrj-267	100	9	,	,	PUNCT
abrj-267	100	10	and	and	CCONJ
abrj-267	100	11	practically	practically	ADV
abrj-267	100	12	every	every	PRON
abrj-267	100	13	social	social	ADJ
abrj-267	100	14	media	medium	NOUN
abrj-267	100	15	user	user	NOUN
abrj-267	100	16	,	,	PUNCT
abrj-267	100	17	in	in	ADP
abrj-267	100	18	addition	addition	NOUN
abrj-267	100	19	to	to	ADP
abrj-267	100	20	connecting	connect	VERB
abrj-267	100	21	with	with	ADP
abrj-267	100	22	others	other	NOUN
abrj-267	100	23	,	,	PUNCT
abrj-267	100	24	posts	post	NOUN
abrj-267	100	25	content	content	NOUN
abrj-267	100	26	.	.	PUNCT
abrj-267	101	1	people	people	NOUN
abrj-267	101	2	can	can	AUX
abrj-267	101	3	connect	connect	VERB
abrj-267	101	4	with	with	ADP
abrj-267	101	5	others	other	NOUN
abrj-267	101	6	who	who	PRON
abrj-267	101	7	share	share	VERB
abrj-267	101	8	their	their	PRON
abrj-267	101	9	likes	like	NOUN
abrj-267	101	10	and	and	CCONJ
abrj-267	101	11	interests	interest	NOUN
abrj-267	101	12	in	in	ADP
abrj-267	101	13	this	this	DET
abrj-267	101	14	way	way	NOUN
abrj-267	101	15	(	(	PUNCT
abrj-267	101	16	herhold	herhold	ADJ
abrj-267	101	17	,	,	PUNCT
abrj-267	101	18	2019	2019	NUM
abrj-267	101	19	)	)	PUNCT
abrj-267	101	20	.	.	PUNCT
abrj-267	102	1	industrial	industrial	ADJ
abrj-267	102	2	(	(	PUNCT
abrj-267	102	3	b2b	b2b	NOUN
abrj-267	102	4	)	)	PUNCT
abrj-267	102	5	markets	market	NOUN
abrj-267	102	6	,	,	PUNCT
abrj-267	102	7	which	which	PRON
abrj-267	102	8	differ	differ	VERB
abrj-267	102	9	in	in	ADP
abrj-267	102	10	a	a	DET
abrj-267	102	11	number	number	NOUN
abrj-267	102	12	of	of	ADP
abrj-267	102	13	ways	way	NOUN
abrj-267	102	14	from	from	ADP
abrj-267	102	15	traditional	traditional	ADJ
abrj-267	102	16	(	(	PUNCT
abrj-267	102	17	b2c	b2c	ADJ
abrj-267	102	18	)	)	PUNCT
abrj-267	102	19	consumer	consumer	NOUN
abrj-267	102	20	goods	good	NOUN
abrj-267	102	21	marketplaces	marketplace	NOUN
abrj-267	102	22	,	,	PUNCT
abrj-267	102	23	have	have	AUX
abrj-267	102	24	long	long	ADV
abrj-267	102	25	embraced	embrace	VERB
abrj-267	102	26	the	the	DET
abrj-267	102	27	interaction	interaction	NOUN
abrj-267	102	28	marketing	marketing	NOUN
abrj-267	102	29	concept	concept	NOUN
abrj-267	102	30	.	.	PUNCT
abrj-267	103	1	it	it	PRON
abrj-267	103	2	's	be	AUX
abrj-267	103	3	regarded	regard	VERB
abrj-267	103	4	as	as	ADP
abrj-267	103	5	a	a	DET
abrj-267	103	6	long	long	ADJ
abrj-267	103	7	and	and	CCONJ
abrj-267	103	8	ongoing	ongoing	ADJ
abrj-267	103	9	exchange	exchange	NOUN
abrj-267	103	10	between	between	ADP
abrj-267	103	11	vendors	vendor	NOUN
abrj-267	103	12	and	and	CCONJ
abrj-267	103	13	purchasers	purchaser	NOUN
abrj-267	103	14	(	(	PUNCT
abrj-267	103	15	rudenko	rudenko	NOUN
abrj-267	103	16	,	,	PUNCT
abrj-267	103	17	2012	2012	NUM
abrj-267	103	18	)	)	PUNCT
abrj-267	103	19	.	.	PUNCT
abrj-267	104	1	the	the	DET
abrj-267	104	2	public	public	ADJ
abrj-267	104	3	perspective	perspective	NOUN
abrj-267	104	4	of	of	ADP
abrj-267	104	5	social	social	ADJ
abrj-267	104	6	interaction	interaction	NOUN
abrj-267	104	7	is	be	AUX
abrj-267	104	8	shifting	shift	VERB
abrj-267	104	9	to	to	ADP
abrj-267	104	10	private	private	ADJ
abrj-267	104	11	settings	setting	NOUN
abrj-267	104	12	.	.	PUNCT
abrj-267	105	1	it	it	PRON
abrj-267	105	2	suggests	suggest	VERB
abrj-267	105	3	that	that	SCONJ
abrj-267	105	4	people	people	NOUN
abrj-267	105	5	are	be	AUX
abrj-267	105	6	becoming	become	VERB
abrj-267	105	7	more	more	ADV
abrj-267	105	8	cautious	cautious	ADJ
abrj-267	105	9	,	,	PUNCT
abrj-267	105	10	preferring	prefer	VERB
abrj-267	105	11	to	to	PART
abrj-267	105	12	talk	talk	VERB
abrj-267	105	13	in	in	ADP
abrj-267	105	14	small	small	ADJ
abrj-267	105	15	groups	group	NOUN
abrj-267	105	16	rather	rather	ADV
abrj-267	105	17	than	than	ADP
abrj-267	105	18	publicizing	publicize	VERB
abrj-267	105	19	everything	everything	PRON
abrj-267	105	20	.	.	PUNCT
abrj-267	106	1	while	while	SCONJ
abrj-267	106	2	it	it	PRON
abrj-267	106	3	's	be	AUX
abrj-267	106	4	nice	nice	ADJ
abrj-267	106	5	to	to	PART
abrj-267	106	6	be	be	AUX
abrj-267	106	7	able	able	ADJ
abrj-267	106	8	to	to	PART
abrj-267	106	9	share	share	VERB
abrj-267	106	10	with	with	ADP
abrj-267	106	11	anyone	anyone	PRON
abrj-267	106	12	,	,	PUNCT
abrj-267	106	13	most	most	ADJ
abrj-267	106	14	conversations	conversation	NOUN
abrj-267	106	15	are	be	AUX
abrj-267	106	16	better	well	ADV
abrj-267	106	17	held	hold	VERB
abrj-267	106	18	among	among	ADP
abrj-267	106	19	a	a	DET
abrj-267	106	20	smaller	small	ADJ
abrj-267	106	21	group	group	NOUN
abrj-267	106	22	of	of	ADP
abrj-267	106	23	friends	friend	NOUN
abrj-267	106	24	and	and	CCONJ
abrj-267	106	25	contacts	contact	NOUN
abrj-267	106	26	(	(	PUNCT
abrj-267	106	27	hutchinson	hutchinson	PROPN
abrj-267	106	28	,	,	PUNCT
abrj-267	106	29	2017	2017	NUM
abrj-267	106	30	)	)	PUNCT
abrj-267	106	31	.	.	PUNCT
abrj-267	107	1	interacting	interact	VERB
abrj-267	107	2	with	with	ADP
abrj-267	107	3	the	the	DET
abrj-267	107	4	community	community	NOUN
abrj-267	107	5	,	,	PUNCT
abrj-267	107	6	attracting	attract	VERB
abrj-267	107	7	new	new	ADJ
abrj-267	107	8	students	student	NOUN
abrj-267	107	9	,	,	PUNCT
abrj-267	107	10	and	and	CCONJ
abrj-267	107	11	keeping	keep	VERB
abrj-267	107	12	parents	parent	NOUN
abrj-267	107	13	informed	inform	VERB
abrj-267	107	14	are	be	AUX
abrj-267	107	15	all	all	PRON
abrj-267	107	16	timeconsuming	timeconsuming	ADJ
abrj-267	107	17	tasks	task	NOUN
abrj-267	107	18	,	,	PUNCT
abrj-267	107	19	but	but	CCONJ
abrj-267	107	20	social	social	ADJ
abrj-267	107	21	media	medium	NOUN
abrj-267	107	22	methods	method	NOUN
abrj-267	107	23	can	can	AUX
abrj-267	107	24	help	help	VERB
abrj-267	107	25	educational	educational	ADJ
abrj-267	107	26	institutions	institution	NOUN
abrj-267	107	27	succeed	succeed	VERB
abrj-267	107	28	.	.	PUNCT
abrj-267	108	1	marketing	market	VERB
abrj-267	108	2	to	to	ADP
abrj-267	108	3	new	new	ADJ
abrj-267	108	4	students	student	NOUN
abrj-267	108	5	,	,	PUNCT
abrj-267	108	6	collaborating	collaborate	VERB
abrj-267	108	7	with	with	ADP
abrj-267	108	8	student	student	NOUN
abrj-267	108	9	influencers	influencer	NOUN
abrj-267	108	10	,	,	PUNCT
abrj-267	108	11	keeping	keep	VERB
abrj-267	108	12	current	current	ADJ
abrj-267	108	13	students	student	NOUN
abrj-267	108	14	engaged	engage	VERB
abrj-267	108	15	through	through	ADP
abrj-267	108	16	facebook	facebook	NOUN
abrj-267	108	17	groups	group	NOUN
abrj-267	108	18	where	where	SCONJ
abrj-267	108	19	they	they	PRON
abrj-267	108	20	can	can	AUX
abrj-267	108	21	interact	interact	VERB
abrj-267	108	22	with	with	ADP
abrj-267	108	23	one	one	NUM
abrj-267	108	24	another	another	DET
abrj-267	108	25	,	,	PUNCT
abrj-267	108	26	send	send	VERB
abrj-267	108	27	out	out	ADP
abrj-267	108	28	polls	poll	NOUN
abrj-267	108	29	,	,	PUNCT
abrj-267	108	30	and	and	CCONJ
abrj-267	108	31	share	share	NOUN
abrj-267	108	32	content	content	NOUN
abrj-267	108	33	,	,	PUNCT
abrj-267	108	34	and	and	CCONJ
abrj-267	108	35	keeping	keep	VERB
abrj-267	108	36	parents	parent	NOUN
abrj-267	108	37	informed	inform	VERB
abrj-267	108	38	through	through	ADP
abrj-267	108	39	a	a	DET
abrj-267	108	40	blog	blog	NOUN
abrj-267	108	41	that	that	PRON
abrj-267	108	42	discusses	discuss	VERB
abrj-267	108	43	teaching	teach	VERB
abrj-267	108	44	and	and	CCONJ
abrj-267	108	45	learning	learn	VERB
abrj-267	108	46	with	with	ADP
abrj-267	108	47	the	the	DET
abrj-267	108	48	goal	goal	NOUN
abrj-267	108	49	of	of	ADP
abrj-267	108	50	sharing	share	VERB
abrj-267	108	51	knowledge	knowledge	NOUN
abrj-267	108	52	with	with	ADP
abrj-267	108	53	parents	parent	NOUN
abrj-267	108	54	are	be	AUX
abrj-267	108	55	just	just	ADV
abrj-267	108	56	a	a	DET
abrj-267	108	57	few	few	ADJ
abrj-267	108	58	of	of	ADP
abrj-267	108	59	the	the	DET
abrj-267	108	60	strategies	strategy	NOUN
abrj-267	108	61	(	(	PUNCT
abrj-267	108	62	in	in	ADP
abrj-267	108	63	,	,	PUNCT
abrj-267	108	64	2019	2019	NUM
abrj-267	108	65	)	)	PUNCT
abrj-267	108	66	.	.	PUNCT
abrj-267	109	1	teachers	teacher	NOUN
abrj-267	109	2	can	can	AUX
abrj-267	109	3	utilize	utilize	VERB
abrj-267	109	4	or	or	CCONJ
abrj-267	109	5	consider	consider	VERB
abrj-267	109	6	using	use	VERB
abrj-267	109	7	social	social	ADJ
abrj-267	109	8	media	medium	NOUN
abrj-267	109	9	in	in	ADP
abrj-267	109	10	the	the	DET
abrj-267	109	11	classroom	classroom	NOUN
abrj-267	109	12	for	for	ADP
abrj-267	109	13	the	the	DET
abrj-267	109	14	improvement	improvement	NOUN
abrj-267	109	15	of	of	ADP
abrj-267	109	16	the	the	DET
abrj-267	109	17	class	class	NOUN
abrj-267	109	18	.	.	PUNCT
abrj-267	110	1	facebook	facebook	NOUN
abrj-267	110	2	,	,	PUNCT
abrj-267	110	3	twitter	twitter	NOUN
abrj-267	110	4	,	,	PUNCT
abrj-267	110	5	and	and	CCONJ
abrj-267	110	6	instagram	instagram	PROPN
abrj-267	110	7	are	be	AUX
abrj-267	110	8	just	just	ADV
abrj-267	110	9	a	a	DET
abrj-267	110	10	few	few	ADJ
abrj-267	110	11	examples	example	NOUN
abrj-267	110	12	.	.	PUNCT
abrj-267	111	1	users	user	NOUN
abrj-267	111	2	can	can	AUX
abrj-267	111	3	interact	interact	VERB
abrj-267	111	4	with	with	ADP
abrj-267	111	5	one	one	NUM
abrj-267	111	6	another	another	DET
abrj-267	111	7	and	and	CCONJ
abrj-267	111	8	share	share	NOUN
abrj-267	111	9	stuff	stuff	NOUN
abrj-267	111	10	.	.	PUNCT
abrj-267	112	1	blogs	blog	NOUN
abrj-267	112	2	,	,	PUNCT
abrj-267	112	3	youtube	youtube	NOUN
abrj-267	112	4	,	,	PUNCT
abrj-267	112	5	digital	digital	ADJ
abrj-267	112	6	schools	school	NOUN
abrj-267	112	7	,	,	PUNCT
abrj-267	112	8	and	and	CCONJ
abrj-267	112	9	even	even	ADV
abrj-267	112	10	google	google	PROPN
abrj-267	112	11	drives	drive	NOUN
abrj-267	112	12	are	be	AUX
abrj-267	112	13	all	all	PRON
abrj-267	112	14	examples	example	NOUN
abrj-267	112	15	of	of	ADP
abrj-267	112	16	simple	simple	ADJ
abrj-267	112	17	social	social	ADJ
abrj-267	112	18	networking	networking	NOUN
abrj-267	112	19	sites	site	NOUN
abrj-267	112	20	.	.	PUNCT
abrj-267	113	1	students	student	NOUN
abrj-267	113	2	will	will	AUX
abrj-267	113	3	be	be	AUX
abrj-267	113	4	able	able	ADJ
abrj-267	113	5	to	to	PART
abrj-267	113	6	communicate	communicate	VERB
abrj-267	113	7	more	more	ADV
abrj-267	113	8	successfully	successfully	ADV
abrj-267	113	9	in	in	ADP
abrj-267	113	10	real	real	ADJ
abrj-267	113	11	time	time	NOUN
abrj-267	113	12	if	if	SCONJ
abrj-267	113	13	they	they	PRON
abrj-267	113	14	use	use	VERB
abrj-267	113	15	social	social	ADJ
abrj-267	113	16	contact	contact	NOUN
abrj-267	113	17	for	for	ADP
abrj-267	113	18	educational	educational	ADJ
abrj-267	113	19	goals	goal	NOUN
abrj-267	113	20	(	(	PUNCT
abrj-267	113	21	brandt	brandt	PROPN
abrj-267	113	22	,	,	PUNCT
abrj-267	113	23	2018	2018	NUM
abrj-267	113	24	)	)	PUNCT
abrj-267	113	25	.	.	PUNCT
abrj-267	114	1	h3a	h3a	NOUN
abrj-267	114	2	:	:	PUNCT
abrj-267	114	3	social	social	ADJ
abrj-267	114	4	media	media	NOUN
abrj-267	114	5	marketing	marketing	NOUN
abrj-267	114	6	interaction	interaction	NOUN
abrj-267	114	7	has	have	VERB
abrj-267	114	8	a	a	DET
abrj-267	114	9	significant	significant	ADJ
abrj-267	114	10	and	and	CCONJ
abrj-267	114	11	positive	positive	ADJ
abrj-267	114	12	effects	effect	NOUN
abrj-267	114	13	to	to	ADP
abrj-267	114	14	customer	customer	NOUN
abrj-267	114	15	value	value	NOUN
abrj-267	114	16	proposition	proposition	NOUN
abrj-267	114	17	in	in	ADP
abrj-267	114	18	terms	term	NOUN
abrj-267	114	19	of	of	ADP
abrj-267	114	20	functional	functional	ADJ
abrj-267	114	21	value	value	NOUN
abrj-267	114	22	.	.	PUNCT
abrj-267	115	1	h3b	h3b	ADJ
abrj-267	115	2	:	:	PUNCT
abrj-267	115	3	social	social	ADJ
abrj-267	115	4	media	media	NOUN
abrj-267	115	5	marketing	marketing	NOUN
abrj-267	115	6	interaction	interaction	NOUN
abrj-267	115	7	has	have	VERB
abrj-267	115	8	a	a	DET
abrj-267	115	9	significant	significant	ADJ
abrj-267	115	10	and	and	CCONJ
abrj-267	115	11	positive	positive	ADJ
abrj-267	115	12	effects	effect	NOUN
abrj-267	115	13	to	to	ADP
abrj-267	115	14	customer	customer	NOUN
abrj-267	115	15	value	value	NOUN
abrj-267	115	16	proposition	proposition	NOUN
abrj-267	115	17	in	in	ADP
abrj-267	115	18	terms	term	NOUN
abrj-267	115	19	of	of	ADP
abrj-267	115	20	emotional	emotional	ADJ
abrj-267	115	21	value	value	NOUN
abrj-267	115	22	.	.	PUNCT
abrj-267	116	1	h3c	h3c	VERB
abrj-267	116	2	:	:	PUNCT
abrj-267	116	3	social	social	ADJ
abrj-267	116	4	media	medium	NOUN
abrj-267	116	5	marketing	marketing	NOUN
abrj-267	116	6	interaction	interaction	NOUN
abrj-267	116	7	has	have	VERB
abrj-267	116	8	a	a	DET
abrj-267	116	9	significant	significant	ADJ
abrj-267	116	10	and	and	CCONJ
abrj-267	116	11	positive	positive	ADJ
abrj-267	116	12	effects	effect	NOUN
abrj-267	116	13	to	to	ADP
abrj-267	116	14	customer	customer	NOUN
abrj-267	116	15	value	value	NOUN
abrj-267	116	16	proposition	proposition	NOUN
abrj-267	116	17	in	in	ADP
abrj-267	116	18	terms	term	NOUN
abrj-267	116	19	of	of	ADP
abrj-267	116	20	economic	economic	ADJ
abrj-267	116	21	value	value	NOUN
abrj-267	116	22	.	.	PUNCT
abrj-267	117	1	h3d	h3d	NOUN
abrj-267	117	2	:	:	PUNCT
abrj-267	117	3	social	social	ADJ
abrj-267	117	4	media	medium	NOUN
abrj-267	117	5	marketing	marketing	NOUN
abrj-267	117	6	interaction	interaction	NOUN
abrj-267	117	7	has	have	VERB
abrj-267	117	8	a	a	DET
abrj-267	117	9	significant	significant	ADJ
abrj-267	117	10	and	and	CCONJ
abrj-267	117	11	positive	positive	ADJ
abrj-267	117	12	effects	effect	NOUN
abrj-267	117	13	to	to	ADP
abrj-267	117	14	customer	customer	NOUN
abrj-267	117	15	value	value	NOUN
abrj-267	117	16	proposition	proposition	NOUN
abrj-267	117	17	in	in	ADP
abrj-267	117	18	terms	term	NOUN
abrj-267	117	19	of	of	ADP
abrj-267	117	20	symbolic	symbolic	ADJ
abrj-267	117	21	value	value	NOUN
abrj-267	117	22	.	.	PUNCT
abrj-267	118	1	2.4	2.4	NUM
abrj-267	118	2	.	.	PUNCT
abrj-267	118	3	influence	influence	NOUN
abrj-267	118	4	of	of	ADP
abrj-267	118	5	social	social	ADJ
abrj-267	118	6	media	medium	NOUN
abrj-267	118	7	in	in	ADP
abrj-267	118	8	customer	customer	NOUN
abrj-267	118	9	decision	decision	NOUN
abrj-267	118	10	social	social	ADJ
abrj-267	118	11	media	medium	NOUN
abrj-267	118	12	influence	influence	NOUN
abrj-267	118	13	is	be	AUX
abrj-267	118	14	a	a	DET
abrj-267	118	15	marketing	marketing	NOUN
abrj-267	118	16	word	word	NOUN
abrj-267	118	17	that	that	PRON
abrj-267	118	18	refers	refer	VERB
abrj-267	118	19	to	to	ADP
abrj-267	118	20	one	one	NUM
abrj-267	118	21	's	's	PART
abrj-267	118	22	power	power	NOUN
abrj-267	118	23	to	to	PART
abrj-267	118	24	influence	influence	VERB
abrj-267	118	25	others	other	NOUN
abrj-267	118	26	'	'	PART
abrj-267	118	27	thoughts	thought	NOUN
abrj-267	118	28	.	.	PUNCT
abrj-267	119	1	for	for	ADP
abrj-267	119	2	corporations	corporation	NOUN
abrj-267	119	3	or	or	CCONJ
abrj-267	119	4	other	other	ADJ
abrj-267	119	5	persons	person	NOUN
abrj-267	119	6	wanting	want	VERB
abrj-267	119	7	to	to	PART
abrj-267	119	8	promote	promote	VERB
abrj-267	119	9	an	an	DET
abrj-267	119	10	idea	idea	NOUN
abrj-267	119	11	or	or	CCONJ
abrj-267	119	12	sell	sell	VERB
abrj-267	119	13	a	a	DET
abrj-267	119	14	product	product	NOUN
abrj-267	119	15	,	,	PUNCT
abrj-267	119	16	influence	influence	NOUN
abrj-267	119	17	increases	increase	NOUN
abrj-267	119	18	(	(	PUNCT
abrj-267	119	19	rouse	rouse	VERB
abrj-267	119	20	,	,	PUNCT
abrj-267	119	21	2019	2019	NUM
abrj-267	119	22	)	)	PUNCT
abrj-267	119	23	.	.	PUNCT
abrj-267	120	1	influence	influence	NOUN
abrj-267	120	2	offers	offer	VERB
abrj-267	120	3	a	a	DET
abrj-267	120	4	multitude	multitude	NOUN
abrj-267	120	5	of	of	ADP
abrj-267	120	6	advantages	advantage	NOUN
abrj-267	120	7	,	,	PUNCT
abrj-267	120	8	but	but	CCONJ
abrj-267	120	9	it	it	PRON
abrj-267	120	10	is	be	AUX
abrj-267	120	11	especially	especially	ADV
abrj-267	120	12	valuable	valuable	ADJ
abrj-267	120	13	in	in	ADP
abrj-267	120	14	the	the	DET
abrj-267	120	15	business	business	NOUN
abrj-267	120	16	sector	sector	NOUN
abrj-267	120	17	.	.	PUNCT
abrj-267	121	1	influence	influence	NOUN
abrj-267	121	2	is	be	AUX
abrj-267	121	3	a	a	DET
abrj-267	121	4	skill	skill	NOUN
abrj-267	121	5	that	that	PRON
abrj-267	121	6	takes	take	VERB
abrj-267	121	7	time	time	NOUN
abrj-267	121	8	and	and	CCONJ
abrj-267	121	9	effort	effort	NOUN
abrj-267	121	10	to	to	PART
abrj-267	121	11	master	master	VERB
abrj-267	121	12	(	(	PUNCT
abrj-267	121	13	demers	demers	PROPN
abrj-267	121	14	,	,	PUNCT
abrj-267	121	15	2015	2015	NUM
abrj-267	121	16	)	)	PUNCT
abrj-267	121	17	.	.	PUNCT
abrj-267	122	1	it	it	PRON
abrj-267	122	2	is	be	AUX
abrj-267	122	3	defined	define	VERB
abrj-267	122	4	as	as	ADP
abrj-267	122	5	the	the	DET
abrj-267	122	6	capacity	capacity	NOUN
abrj-267	122	7	or	or	CCONJ
abrj-267	122	8	power	power	NOUN
abrj-267	122	9	to	to	PART
abrj-267	122	10	influence	influence	VERB
abrj-267	122	11	someone	someone	PRON
abrj-267	122	12	's	's	PART
abrj-267	122	13	views	view	NOUN
abrj-267	122	14	or	or	CCONJ
abrj-267	122	15	behaviors	behavior	NOUN
abrj-267	122	16	,	,	PUNCT
abrj-267	122	17	a	a	DET
abrj-267	122	18	person	person	NOUN
abrj-267	122	19	or	or	CCONJ
abrj-267	122	20	item	item	NOUN
abrj-267	122	21	with	with	ADP
abrj-267	122	22	such	such	ADJ
abrj-267	122	23	ability	ability	NOUN
abrj-267	122	24	or	or	CCONJ
abrj-267	122	25	power	power	NOUN
abrj-267	122	26	,	,	PUNCT
abrj-267	122	27	power	power	NOUN
abrj-267	122	28	derived	derive	VERB
abrj-267	122	29	from	from	ADP
abrj-267	122	30	status	status	NOUN
abrj-267	122	31	,	,	PUNCT
abrj-267	122	32	contacts	contact	NOUN
abrj-267	122	33	,	,	PUNCT
abrj-267	122	34	or	or	CCONJ
abrj-267	122	35	wealth	wealth	NOUN
abrj-267	122	36	,	,	PUNCT
abrj-267	122	37	and	and	CCONJ
abrj-267	122	38	the	the	DET
abrj-267	122	39	ability	ability	NOUN
abrj-267	122	40	to	to	PART
abrj-267	122	41	cause	cause	VERB
abrj-267	122	42	physical	physical	ADJ
abrj-267	122	43	change	change	NOUN
abrj-267	122	44	(	(	PUNCT
abrj-267	122	45	cohn	cohn	PROPN
abrj-267	122	46	,	,	PUNCT
abrj-267	122	47	2011	2011	NUM
abrj-267	122	48	)	)	PUNCT
abrj-267	122	49	.	.	PUNCT
abrj-267	123	1	a	a	DET
abrj-267	123	2	person	person	NOUN
abrj-267	123	3	or	or	CCONJ
abrj-267	123	4	thing	thing	NOUN
abrj-267	123	5	that	that	PRON
abrj-267	123	6	influences	influence	VERB
abrj-267	123	7	,	,	PUNCT
abrj-267	123	8	according	accord	VERB
abrj-267	123	9	to	to	ADP
abrj-267	123	10	dictionary.com	dictionary.com	X
abrj-267	123	11	,	,	PUNCT
abrj-267	123	12	is	be	AUX
abrj-267	123	13	asian	asian	ADJ
abrj-267	123	14	business	business	NOUN
abrj-267	123	15	research	research	NOUN
abrj-267	123	16	journal	journal	NOUN
abrj-267	123	17	,	,	PUNCT
abrj-267	123	18	2025	2025	NUM
abrj-267	123	19	,	,	PUNCT
abrj-267	123	20	10(2	10(2	NUM
abrj-267	123	21	):	):	PUNCT
abrj-267	123	22	1	1	NUM
abrj-267	123	23	-	-	SYM
abrj-267	123	24	9	9	NUM
abrj-267	123	25	4	4	NUM
abrj-267	123	26	©	©	PROPN
abrj-267	123	27	2025	2025	NUM
abrj-267	123	28	by	by	ADP
abrj-267	123	29	the	the	DET
abrj-267	123	30	authors	author	NOUN
abrj-267	123	31	;	;	PUNCT
abrj-267	123	32	licensee	licensee	NOUN
abrj-267	123	33	eastern	eastern	ADJ
abrj-267	123	34	centre	centre	NOUN
abrj-267	123	35	of	of	ADP
abrj-267	123	36	science	science	NOUN
abrj-267	123	37	and	and	CCONJ
abrj-267	123	38	education	education	NOUN
abrj-267	123	39	,	,	PUNCT
abrj-267	123	40	usa	usa	PROPN
abrj-267	123	41	someone	someone	PRON
abrj-267	123	42	or	or	CCONJ
abrj-267	123	43	something	something	PRON
abrj-267	123	44	that	that	PRON
abrj-267	123	45	has	have	VERB
abrj-267	123	46	the	the	DET
abrj-267	123	47	power	power	NOUN
abrj-267	123	48	to	to	PART
abrj-267	123	49	influence	influence	VERB
abrj-267	123	50	a	a	DET
abrj-267	123	51	large	large	ADJ
abrj-267	123	52	number	number	NOUN
abrj-267	123	53	of	of	ADP
abrj-267	123	54	people	people	NOUN
abrj-267	123	55	,	,	PUNCT
abrj-267	123	56	such	such	ADJ
abrj-267	123	57	as	as	ADP
abrj-267	123	58	through	through	ADP
abrj-267	123	59	social	social	ADJ
abrj-267	123	60	media	medium	NOUN
abrj-267	123	61	or	or	CCONJ
abrj-267	123	62	traditional	traditional	ADJ
abrj-267	123	63	media	medium	NOUN
abrj-267	123	64	.	.	PUNCT
abrj-267	124	1	various	various	ADJ
abrj-267	124	2	components	component	NOUN
abrj-267	124	3	,	,	PUNCT
abrj-267	124	4	such	such	ADJ
abrj-267	124	5	as	as	ADP
abrj-267	124	6	one	one	NOUN
abrj-267	124	7	's	's	PART
abrj-267	124	8	sentiment	sentiment	NOUN
abrj-267	124	9	,	,	PUNCT
abrj-267	124	10	judgment	judgment	NOUN
abrj-267	124	11	,	,	PUNCT
abrj-267	124	12	or	or	CCONJ
abrj-267	124	13	acts	act	NOUN
abrj-267	124	14	,	,	PUNCT
abrj-267	124	15	reflected	reflect	VERB
abrj-267	124	16	social	social	ADJ
abrj-267	124	17	influences	influence	NOUN
abrj-267	124	18	.	.	PUNCT
abrj-267	125	1	social	social	ADJ
abrj-267	125	2	influences	influence	NOUN
abrj-267	125	3	are	be	AUX
abrj-267	125	4	primarily	primarily	ADV
abrj-267	125	5	attracted	attract	VERB
abrj-267	125	6	to	to	ADP
abrj-267	125	7	or	or	CCONJ
abrj-267	125	8	influenced	influence	VERB
abrj-267	125	9	by	by	ADP
abrj-267	125	10	people	people	NOUN
abrj-267	125	11	who	who	PRON
abrj-267	125	12	are	be	AUX
abrj-267	125	13	close	close	ADJ
abrj-267	125	14	to	to	ADP
abrj-267	125	15	them	they	PRON
abrj-267	125	16	.	.	PUNCT
abrj-267	126	1	people	people	NOUN
abrj-267	126	2	who	who	PRON
abrj-267	126	3	are	be	AUX
abrj-267	126	4	close	close	ADJ
abrj-267	126	5	to	to	ADP
abrj-267	126	6	students	student	NOUN
abrj-267	126	7	and	and	CCONJ
abrj-267	126	8	have	have	VERB
abrj-267	126	9	a	a	DET
abrj-267	126	10	social	social	ADJ
abrj-267	126	11	contact	contact	NOUN
abrj-267	126	12	with	with	ADP
abrj-267	126	13	them	they	PRON
abrj-267	126	14	are	be	AUX
abrj-267	126	15	also	also	ADV
abrj-267	126	16	from	from	ADP
abrj-267	126	17	universities	university	NOUN
abrj-267	126	18	.	.	PUNCT
abrj-267	127	1	families	family	NOUN
abrj-267	127	2	,	,	PUNCT
abrj-267	127	3	teachers	teacher	NOUN
abrj-267	127	4	,	,	PUNCT
abrj-267	127	5	friends	friend	NOUN
abrj-267	127	6	,	,	PUNCT
abrj-267	127	7	and	and	CCONJ
abrj-267	127	8	peers	peer	NOUN
abrj-267	127	9	all	all	PRON
abrj-267	127	10	played	play	VERB
abrj-267	127	11	a	a	DET
abrj-267	127	12	role	role	NOUN
abrj-267	127	13	in	in	ADP
abrj-267	127	14	influencing	influence	VERB
abrj-267	127	15	enrollment	enrollment	NOUN
abrj-267	127	16	decisions	decision	NOUN
abrj-267	127	17	.	.	PUNCT
abrj-267	128	1	it	it	PRON
abrj-267	128	2	also	also	ADV
abrj-267	128	3	implies	imply	VERB
abrj-267	128	4	that	that	SCONJ
abrj-267	128	5	it	it	PRON
abrj-267	128	6	is	be	AUX
abrj-267	128	7	the	the	DET
abrj-267	128	8	result	result	NOUN
abrj-267	128	9	of	of	ADP
abrj-267	128	10	graduate	graduate	ADJ
abrj-267	128	11	recommendations	recommendation	NOUN
abrj-267	128	12	and	and	CCONJ
abrj-267	128	13	teacher	teacher	NOUN
abrj-267	128	14	influence	influence	NOUN
abrj-267	128	15	(	(	PUNCT
abrj-267	128	16	haron	haron	PROPN
abrj-267	128	17	,	,	PUNCT
abrj-267	128	18	hamid	hamid	PROPN
abrj-267	128	19	,	,	PUNCT
abrj-267	128	20	jamaludin	jamaludin	PROPN
abrj-267	128	21	,	,	PUNCT
abrj-267	128	22	&	&	CCONJ
abrj-267	128	23	azan	azan	PROPN
abrj-267	128	24	,	,	PUNCT
abrj-267	128	25	2017	2017	NUM
abrj-267	128	26	)	)	PUNCT
abrj-267	128	27	.	.	PUNCT
abrj-267	129	1	furthermore	furthermore	ADV
abrj-267	129	2	,	,	PUNCT
abrj-267	129	3	it	it	PRON
abrj-267	129	4	is	be	AUX
abrj-267	129	5	a	a	DET
abrj-267	129	6	broad	broad	ADJ
abrj-267	129	7	phrase	phrase	NOUN
abrj-267	129	8	that	that	PRON
abrj-267	129	9	refers	refer	VERB
abrj-267	129	10	to	to	ADP
abrj-267	129	11	changes	change	NOUN
abrj-267	129	12	in	in	ADP
abrj-267	129	13	behavior	behavior	NOUN
abrj-267	129	14	,	,	PUNCT
abrj-267	129	15	feelings	feeling	NOUN
abrj-267	129	16	,	,	PUNCT
abrj-267	129	17	or	or	CCONJ
abrj-267	129	18	opinions	opinion	NOUN
abrj-267	129	19	as	as	ADP
abrj-267	129	20	a	a	DET
abrj-267	129	21	result	result	NOUN
abrj-267	129	22	of	of	ADP
abrj-267	129	23	people	people	NOUN
abrj-267	129	24	in	in	ADP
abrj-267	129	25	one	one	NUM
abrj-267	129	26	's	's	PART
abrj-267	129	27	external	external	ADJ
abrj-267	129	28	environment	environment	NOUN
abrj-267	129	29	.	.	PUNCT
abrj-267	130	1	individuals	individual	NOUN
abrj-267	130	2	seek	seek	VERB
abrj-267	130	3	acceptance	acceptance	NOUN
abrj-267	130	4	,	,	PUNCT
abrj-267	130	5	or	or	CCONJ
abrj-267	130	6	evaluation	evaluation	NOUN
abrj-267	130	7	,	,	PUNCT
abrj-267	130	8	of	of	ADP
abrj-267	130	9	their	their	PRON
abrj-267	130	10	own	own	ADJ
abrj-267	130	11	beliefs	belief	NOUN
abrj-267	130	12	,	,	PUNCT
abrj-267	130	13	likes	like	NOUN
abrj-267	130	14	,	,	PUNCT
abrj-267	130	15	and	and	CCONJ
abrj-267	130	16	dislikes	dislike	NOUN
abrj-267	130	17	from	from	ADP
abrj-267	130	18	outside	outside	ADJ
abrj-267	130	19	reference	reference	NOUN
abrj-267	130	20	groups	group	NOUN
abrj-267	130	21	,	,	PUNCT
abrj-267	130	22	according	accord	VERB
abrj-267	130	23	to	to	ADP
abrj-267	130	24	the	the	DET
abrj-267	130	25	principle	principle	NOUN
abrj-267	130	26	of	of	ADP
abrj-267	130	27	social	social	ADJ
abrj-267	130	28	comparison	comparison	NOUN
abrj-267	130	29	.	.	PUNCT
abrj-267	131	1	reference	reference	NOUN
abrj-267	131	2	groups	group	NOUN
abrj-267	131	3	have	have	VERB
abrj-267	131	4	two	two	NUM
abrj-267	131	5	effects	effect	NOUN
abrj-267	131	6	on	on	ADP
abrj-267	131	7	behavior	behavior	NOUN
abrj-267	131	8	:	:	PUNCT
abrj-267	131	9	they	they	PRON
abrj-267	131	10	can	can	AUX
abrj-267	131	11	affect	affect	VERB
abrj-267	131	12	a	a	DET
abrj-267	131	13	specific	specific	ADJ
abrj-267	131	14	desire	desire	NOUN
abrj-267	131	15	or	or	CCONJ
abrj-267	131	16	define	define	VERB
abrj-267	131	17	approbation	approbation	NOUN
abrj-267	131	18	while	while	SCONJ
abrj-267	131	19	also	also	ADV
abrj-267	131	20	building	build	VERB
abrj-267	131	21	a	a	DET
abrj-267	131	22	frame	frame	NOUN
abrj-267	131	23	of	of	ADP
abrj-267	131	24	reference	reference	NOUN
abrj-267	131	25	.	.	PUNCT
abrj-267	132	1	utilitarian	utilitarian	ADJ
abrj-267	132	2	influence	influence	NOUN
abrj-267	132	3	,	,	PUNCT
abrj-267	132	4	value	value	NOUN
abrj-267	132	5	-	-	PUNCT
abrj-267	132	6	expressive	expressive	ADJ
abrj-267	132	7	impact	impact	NOUN
abrj-267	132	8	,	,	PUNCT
abrj-267	132	9	and	and	CCONJ
abrj-267	132	10	informational	informational	ADJ
abrj-267	132	11	influence	influence	NOUN
abrj-267	132	12	are	be	AUX
abrj-267	132	13	the	the	DET
abrj-267	132	14	three	three	NUM
abrj-267	132	15	types	type	NOUN
abrj-267	132	16	of	of	ADP
abrj-267	132	17	influence	influence	NOUN
abrj-267	132	18	exerted	exert	VERB
abrj-267	132	19	by	by	ADP
abrj-267	132	20	reference	reference	NOUN
abrj-267	132	21	groups	group	NOUN
abrj-267	132	22	.	.	PUNCT
abrj-267	133	1	these	these	DET
abrj-267	133	2	types	type	NOUN
abrj-267	133	3	of	of	ADP
abrj-267	133	4	influence	influence	NOUN
abrj-267	133	5	are	be	AUX
abrj-267	133	6	related	relate	VERB
abrj-267	133	7	to	to	ADP
abrj-267	133	8	social	social	ADJ
abrj-267	133	9	power	power	NOUN
abrj-267	133	10	(	(	PUNCT
abrj-267	133	11	krezel	krezel	PROPN
abrj-267	133	12	,	,	PUNCT
abrj-267	133	13	j.	j.	PROPN
abrj-267	133	14	,	,	PUNCT
abrj-267	133	15	&	&	CCONJ
abrj-267	133	16	krezel	krezel	PROPN
abrj-267	133	17	,	,	PUNCT
abrj-267	133	18	z.	z.	PROPN
abrj-267	133	19	a	a	PRON
abrj-267	133	20	,	,	PUNCT
abrj-267	133	21	2017	2017	NUM
abrj-267	133	22	)	)	PUNCT
abrj-267	133	23	.	.	PUNCT
abrj-267	134	1	consumers	consumer	NOUN
abrj-267	134	2	can	can	AUX
abrj-267	134	3	seek	seek	VERB
abrj-267	134	4	out	out	ADP
abrj-267	134	5	the	the	DET
abrj-267	134	6	opinions	opinion	NOUN
abrj-267	134	7	of	of	ADP
abrj-267	134	8	other	other	ADJ
abrj-267	134	9	consumers	consumer	NOUN
abrj-267	134	10	regarding	regard	VERB
abrj-267	134	11	certain	certain	ADJ
abrj-267	134	12	products	product	NOUN
abrj-267	134	13	by	by	ADP
abrj-267	134	14	using	use	VERB
abrj-267	134	15	online	online	ADJ
abrj-267	134	16	social	social	ADJ
abrj-267	134	17	networking	networking	NOUN
abrj-267	134	18	.	.	PUNCT
abrj-267	135	1	consumers	consumer	NOUN
abrj-267	135	2	prefer	prefer	VERB
abrj-267	135	3	peer	peer	NOUN
abrj-267	135	4	evaluations	evaluation	NOUN
abrj-267	135	5	over	over	ADP
abrj-267	135	6	company	company	NOUN
abrj-267	135	7	promotions	promotion	NOUN
abrj-267	135	8	,	,	PUNCT
abrj-267	135	9	showing	show	VERB
abrj-267	135	10	a	a	DET
abrj-267	135	11	shift	shift	NOUN
abrj-267	135	12	in	in	ADP
abrj-267	135	13	persuasive	persuasive	ADJ
abrj-267	135	14	power	power	NOUN
abrj-267	135	15	(	(	PUNCT
abrj-267	135	16	berthon	berthon	PROPN
abrj-267	135	17	et	et	PROPN
abrj-267	135	18	al	al	PROPN
abrj-267	135	19	.	.	PROPN
abrj-267	135	20	,	,	PUNCT
abrj-267	135	21	2012	2012	NUM
abrj-267	135	22	)	)	PUNCT
abrj-267	135	23	.	.	PUNCT
abrj-267	136	1	the	the	DET
abrj-267	136	2	future	future	ADJ
abrj-267	136	3	keys	key	NOUN
abrj-267	136	4	to	to	ADP
abrj-267	136	5	success	success	NOUN
abrj-267	136	6	will	will	AUX
abrj-267	136	7	be	be	AUX
abrj-267	136	8	identifying	identify	VERB
abrj-267	136	9	methods	method	NOUN
abrj-267	136	10	to	to	PART
abrj-267	136	11	improve	improve	VERB
abrj-267	136	12	the	the	DET
abrj-267	136	13	user	user	NOUN
abrj-267	136	14	experience	experience	NOUN
abrj-267	136	15	,	,	PUNCT
abrj-267	136	16	addressing	address	VERB
abrj-267	136	17	the	the	DET
abrj-267	136	18	information	information	NOUN
abrj-267	136	19	demands	demand	NOUN
abrj-267	136	20	of	of	ADP
abrj-267	136	21	customers	customer	NOUN
abrj-267	136	22	,	,	PUNCT
abrj-267	136	23	and	and	CCONJ
abrj-267	136	24	assisting	assist	VERB
abrj-267	136	25	customers	customer	NOUN
abrj-267	136	26	in	in	ADP
abrj-267	136	27	being	be	AUX
abrj-267	136	28	successful	successful	ADJ
abrj-267	136	29	–	–	PUNCT
abrj-267	136	30	a	a	DET
abrj-267	136	31	strategy	strategy	NOUN
abrj-267	136	32	known	know	VERB
abrj-267	136	33	as	as	ADP
abrj-267	136	34	customer	customer	NOUN
abrj-267	136	35	advocacy	advocacy	NOUN
abrj-267	136	36	(	(	PUNCT
abrj-267	136	37	constantinides	constantinide	NOUN
abrj-267	136	38	&	&	CCONJ
abrj-267	136	39	fountain	fountain	NOUN
abrj-267	136	40	2008	2008	NUM
abrj-267	136	41	)	)	PUNCT
abrj-267	136	42	.	.	PUNCT
abrj-267	137	1	consumers	consumer	NOUN
abrj-267	137	2	are	be	AUX
abrj-267	137	3	actively	actively	ADV
abrj-267	137	4	using	use	VERB
abrj-267	137	5	social	social	ADJ
abrj-267	137	6	media	medium	NOUN
abrj-267	137	7	sites	site	NOUN
abrj-267	137	8	to	to	PART
abrj-267	137	9	validate	validate	VERB
abrj-267	137	10	buying	buying	NOUN
abrj-267	137	11	decisions	decision	NOUN
abrj-267	137	12	,	,	PUNCT
abrj-267	137	13	according	accord	VERB
abrj-267	137	14	to	to	ADP
abrj-267	137	15	brindha	brindha	NOUN
abrj-267	137	16	and	and	CCONJ
abrj-267	137	17	parameswaran	parameswaran	NOUN
abrj-267	137	18	(	(	PUNCT
abrj-267	137	19	2016	2016	NUM
abrj-267	137	20	)	)	PUNCT
abrj-267	137	21	.	.	PUNCT
abrj-267	138	1	he	he	PRON
abrj-267	138	2	went	go	VERB
abrj-267	138	3	on	on	ADP
abrj-267	138	4	to	to	PART
abrj-267	138	5	say	say	VERB
abrj-267	138	6	that	that	SCONJ
abrj-267	138	7	customers	customer	NOUN
abrj-267	138	8	are	be	AUX
abrj-267	138	9	quite	quite	ADV
abrj-267	138	10	picky	picky	ADJ
abrj-267	138	11	,	,	PUNCT
abrj-267	138	12	particularly	particularly	ADV
abrj-267	138	13	when	when	SCONJ
abrj-267	138	14	it	it	PRON
abrj-267	138	15	comes	come	VERB
abrj-267	138	16	to	to	ADP
abrj-267	138	17	examining	examine	VERB
abrj-267	138	18	information	information	NOUN
abrj-267	138	19	before	before	ADP
abrj-267	138	20	making	make	VERB
abrj-267	138	21	a	a	DET
abrj-267	138	22	purchase	purchase	NOUN
abrj-267	138	23	.	.	PUNCT
abrj-267	139	1	as	as	ADP
abrj-267	139	2	a	a	DET
abrj-267	139	3	result	result	NOUN
abrj-267	139	4	,	,	PUNCT
abrj-267	139	5	marketers	marketer	NOUN
abrj-267	139	6	must	must	AUX
abrj-267	139	7	be	be	AUX
abrj-267	139	8	aware	aware	ADJ
abrj-267	139	9	of	of	ADP
abrj-267	139	10	how	how	SCONJ
abrj-267	139	11	social	social	ADJ
abrj-267	139	12	media	medium	NOUN
abrj-267	139	13	influences	influence	VERB
abrj-267	139	14	consumer	consumer	NOUN
abrj-267	139	15	behavior	behavior	NOUN
abrj-267	139	16	.	.	PUNCT
abrj-267	140	1	as	as	ADP
abrj-267	140	2	a	a	DET
abrj-267	140	3	result	result	NOUN
abrj-267	140	4	,	,	PUNCT
abrj-267	140	5	the	the	DET
abrj-267	140	6	scientists	scientist	NOUN
abrj-267	140	7	propose	propose	VERB
abrj-267	140	8	the	the	DET
abrj-267	140	9	following	follow	VERB
abrj-267	140	10	hypothesis	hypothesis	NOUN
abrj-267	140	11	:	:	PUNCT
abrj-267	140	12	h4a	h4a	PROPN
abrj-267	140	13	:	:	PUNCT
abrj-267	140	14	social	social	ADJ
abrj-267	140	15	media	medium	NOUN
abrj-267	140	16	marketing	marketing	NOUN
abrj-267	140	17	influence	influence	NOUN
abrj-267	140	18	has	have	VERB
abrj-267	140	19	a	a	DET
abrj-267	140	20	significant	significant	ADJ
abrj-267	140	21	and	and	CCONJ
abrj-267	140	22	positive	positive	ADJ
abrj-267	140	23	effects	effect	NOUN
abrj-267	140	24	to	to	ADP
abrj-267	140	25	customer	customer	NOUN
abrj-267	140	26	value	value	NOUN
abrj-267	140	27	proposition	proposition	NOUN
abrj-267	140	28	in	in	ADP
abrj-267	140	29	terms	term	NOUN
abrj-267	140	30	of	of	ADP
abrj-267	140	31	functional	functional	ADJ
abrj-267	140	32	value	value	NOUN
abrj-267	140	33	.	.	PUNCT
abrj-267	141	1	h4b	h4b	NOUN
abrj-267	141	2	:	:	PUNCT
abrj-267	141	3	social	social	ADJ
abrj-267	141	4	media	medium	NOUN
abrj-267	141	5	marketing	marketing	NOUN
abrj-267	141	6	influence	influence	NOUN
abrj-267	141	7	has	have	VERB
abrj-267	141	8	a	a	DET
abrj-267	141	9	significant	significant	ADJ
abrj-267	141	10	and	and	CCONJ
abrj-267	141	11	positive	positive	ADJ
abrj-267	141	12	effects	effect	NOUN
abrj-267	141	13	to	to	ADP
abrj-267	141	14	customer	customer	NOUN
abrj-267	141	15	value	value	NOUN
abrj-267	141	16	proposition	proposition	NOUN
abrj-267	141	17	in	in	ADP
abrj-267	141	18	terms	term	NOUN
abrj-267	141	19	of	of	ADP
abrj-267	141	20	emotional	emotional	ADJ
abrj-267	141	21	value	value	NOUN
abrj-267	141	22	.	.	PUNCT
abrj-267	142	1	h4c	h4c	NOUN
abrj-267	142	2	:	:	PUNCT
abrj-267	142	3	social	social	ADJ
abrj-267	142	4	media	medium	NOUN
abrj-267	142	5	marketing	marketing	NOUN
abrj-267	142	6	influence	influence	NOUN
abrj-267	142	7	has	have	VERB
abrj-267	142	8	a	a	DET
abrj-267	142	9	significant	significant	ADJ
abrj-267	142	10	and	and	CCONJ
abrj-267	142	11	positive	positive	ADJ
abrj-267	142	12	effects	effect	NOUN
abrj-267	142	13	to	to	ADP
abrj-267	142	14	customer	customer	NOUN
abrj-267	142	15	value	value	NOUN
abrj-267	142	16	proposition	proposition	NOUN
abrj-267	142	17	in	in	ADP
abrj-267	142	18	terms	term	NOUN
abrj-267	142	19	of	of	ADP
abrj-267	142	20	economic	economic	ADJ
abrj-267	142	21	value	value	NOUN
abrj-267	142	22	.	.	PUNCT
abrj-267	143	1	h4d	h4d	NOUN
abrj-267	143	2	:	:	PUNCT
abrj-267	143	3	social	social	ADJ
abrj-267	143	4	media	medium	NOUN
abrj-267	143	5	marketing	marketing	NOUN
abrj-267	143	6	influence	influence	NOUN
abrj-267	143	7	has	have	VERB
abrj-267	143	8	a	a	DET
abrj-267	143	9	significant	significant	ADJ
abrj-267	143	10	and	and	CCONJ
abrj-267	143	11	positive	positive	ADJ
abrj-267	143	12	effects	effect	NOUN
abrj-267	143	13	to	to	ADP
abrj-267	143	14	customer	customer	NOUN
abrj-267	143	15	value	value	NOUN
abrj-267	143	16	proposition	proposition	NOUN
abrj-267	143	17	in	in	ADP
abrj-267	143	18	terms	term	NOUN
abrj-267	143	19	of	of	ADP
abrj-267	143	20	symbolic	symbolic	ADJ
abrj-267	143	21	value	value	NOUN
abrj-267	143	22	.	.	PUNCT
abrj-267	144	1	the	the	DET
abrj-267	144	2	following	follow	VERB
abrj-267	144	3	research	research	NOUN
abrj-267	144	4	paradigm	paradigm	NOUN
abrj-267	144	5	is	be	AUX
abrj-267	144	6	depicted	depict	VERB
abrj-267	144	7	in	in	ADP
abrj-267	144	8	figure	figure	NOUN
abrj-267	144	9	1	1	NUM
abrj-267	144	10	based	base	VERB
abrj-267	144	11	on	on	ADP
abrj-267	144	12	the	the	DET
abrj-267	144	13	researchers	researcher	NOUN
abrj-267	144	14	'	'	PART
abrj-267	144	15	hypotheses	hypothesis	NOUN
abrj-267	144	16	.	.	PUNCT
abrj-267	145	1	figure	figure	NOUN
abrj-267	145	2	1	1	NUM
abrj-267	145	3	.	.	PUNCT
abrj-267	146	1	the	the	DET
abrj-267	146	2	constructed	construct	VERB
abrj-267	146	3	model	model	NOUN
abrj-267	146	4	.	.	PUNCT
abrj-267	147	1	3	3	X
abrj-267	147	2	.	.	X
abrj-267	147	3	research	research	NOUN
abrj-267	147	4	method	method	NOUN
abrj-267	147	5	to	to	PART
abrj-267	147	6	ascertain	ascertain	VERB
abrj-267	147	7	the	the	DET
abrj-267	147	8	direct	direct	ADJ
abrj-267	147	9	effects	effect	NOUN
abrj-267	147	10	of	of	ADP
abrj-267	147	11	social	social	ADJ
abrj-267	147	12	media	medium	NOUN
abrj-267	147	13	marketing	marketing	NOUN
abrj-267	147	14	's	's	PART
abrj-267	147	15	exogenous	exogenous	ADJ
abrj-267	147	16	variables	variable	NOUN
abrj-267	147	17	(	(	PUNCT
abrj-267	147	18	information	information	NOUN
abrj-267	147	19	accessibility	accessibility	NOUN
abrj-267	147	20	,	,	PUNCT
abrj-267	147	21	contents	content	NOUN
abrj-267	147	22	/	/	SYM
abrj-267	147	23	campaigns	campaign	NOUN
abrj-267	147	24	,	,	PUNCT
abrj-267	147	25	interaction	interaction	NOUN
abrj-267	147	26	,	,	PUNCT
abrj-267	147	27	and	and	CCONJ
abrj-267	147	28	influence	influence	NOUN
abrj-267	147	29	)	)	PUNCT
abrj-267	147	30	on	on	ADP
abrj-267	147	31	the	the	DET
abrj-267	147	32	endogenous	endogenous	ADJ
abrj-267	147	33	variables	variable	NOUN
abrj-267	147	34	of	of	ADP
abrj-267	147	35	customer	customer	NOUN
abrj-267	147	36	value	value	NOUN
abrj-267	147	37	proposition	proposition	NOUN
abrj-267	147	38	(	(	PUNCT
abrj-267	147	39	functional	functional	ADJ
abrj-267	147	40	,	,	PUNCT
abrj-267	147	41	economic	economic	ADJ
abrj-267	147	42	,	,	PUNCT
abrj-267	147	43	emotional	emotional	ADJ
abrj-267	147	44	,	,	PUNCT
abrj-267	147	45	and	and	CCONJ
abrj-267	147	46	symbolic	symbolic	ADJ
abrj-267	147	47	values	value	NOUN
abrj-267	147	48	)	)	PUNCT
abrj-267	147	49	.	.	PUNCT
abrj-267	148	1	,	,	PUNCT
abrj-267	148	2	partial	partial	ADJ
abrj-267	148	3	least	least	ADJ
abrj-267	148	4	squares	square	NOUN
abrj-267	148	5	–	–	PUNCT
abrj-267	148	6	structural	structural	ADJ
abrj-267	148	7	equation	equation	NOUN
abrj-267	148	8	modeling	modeling	NOUN
abrj-267	148	9	(	(	PUNCT
abrj-267	148	10	pls	pls	INTJ
abrj-267	148	11	-	-	PUNCT
abrj-267	148	12	sem	sem	NOUN
abrj-267	148	13	)	)	PUNCT
abrj-267	148	14	was	be	AUX
abrj-267	148	15	used	use	VERB
abrj-267	148	16	by	by	ADP
abrj-267	148	17	the	the	DET
abrj-267	148	18	researchers	researcher	NOUN
abrj-267	148	19	.	.	PUNCT
abrj-267	149	1	structural	structural	ADJ
abrj-267	149	2	equation	equation	NOUN
abrj-267	149	3	modeling	modeling	NOUN
abrj-267	149	4	allows	allow	VERB
abrj-267	149	5	the	the	DET
abrj-267	149	6	researchers	researcher	NOUN
abrj-267	149	7	to	to	ADP
abrj-267	149	8	the	the	DET
abrj-267	149	9	direct	direct	ADJ
abrj-267	149	10	dependencies	dependency	NOUN
abrj-267	149	11	among	among	ADP
abrj-267	149	12	various	various	ADJ
abrj-267	149	13	variables	variable	NOUN
abrj-267	149	14	through	through	ADP
abrj-267	149	15	a	a	DET
abrj-267	149	16	path	path	NOUN
abrj-267	149	17	analysis	analysis	NOUN
abrj-267	149	18	.	.	PUNCT
abrj-267	150	1	further	far	ADV
abrj-267	150	2	,	,	PUNCT
abrj-267	150	3	it	it	PRON
abrj-267	150	4	is	be	AUX
abrj-267	150	5	used	use	VERB
abrj-267	150	6	to	to	PART
abrj-267	150	7	determine	determine	VERB
abrj-267	150	8	structural	structural	ADJ
abrj-267	150	9	relationship	relationship	NOUN
abrj-267	150	10	with	with	ADP
abrj-267	150	11	the	the	DET
abrj-267	150	12	use	use	NOUN
abrj-267	150	13	of	of	ADP
abrj-267	150	14	factor	factor	NOUN
abrj-267	150	15	analysis	analysis	NOUN
abrj-267	150	16	and	and	CCONJ
abrj-267	150	17	multiple	multiple	ADJ
abrj-267	150	18	regression	regression	NOUN
abrj-267	150	19	methods	method	NOUN
abrj-267	150	20	(	(	PUNCT
abrj-267	150	21	lacap	lacap	NOUN
abrj-267	150	22	,	,	PUNCT
abrj-267	150	23	2021	2021	NUM
abrj-267	150	24	)	)	PUNCT
abrj-267	150	25	.	.	PUNCT
abrj-267	151	1	due	due	ADP
abrj-267	151	2	to	to	ADP
abrj-267	151	3	the	the	DET
abrj-267	151	4	large	large	ADJ
abrj-267	151	5	number	number	NOUN
abrj-267	151	6	of	of	ADP
abrj-267	151	7	students	student	NOUN
abrj-267	151	8	enrolled	enrol	VERB
abrj-267	151	9	number	number	NOUN
abrj-267	151	10	in	in	ADP
abrj-267	151	11	the	the	DET
abrj-267	151	12	private	private	ADJ
abrj-267	151	13	higher	high	ADJ
abrj-267	151	14	educational	educational	ADJ
abrj-267	151	15	institution	institution	NOUN
abrj-267	151	16	the	the	DET
abrj-267	151	17	researchers	researcher	NOUN
abrj-267	151	18	determine	determine	VERB
abrj-267	151	19	its	its	PRON
abrj-267	151	20	sample	sample	NOUN
abrj-267	151	21	respondents	respondent	NOUN
abrj-267	151	22	through	through	ADP
abrj-267	151	23	the	the	DET
abrj-267	151	24	use	use	NOUN
abrj-267	151	25	of	of	ADP
abrj-267	151	26	cochran	cochran	NOUN
abrj-267	151	27	’s	’s	PART
abrj-267	151	28	formula	formula	NOUN
abrj-267	151	29	:	:	PUNCT
abrj-267	151	30	𝑛0	𝑛0	PROPN
abrj-267	151	31	=	=	PROPN
abrj-267	151	32	𝑍2𝑝𝑞	𝑍2𝑝𝑞	PROPN
abrj-267	151	33	𝑒2	𝑒2	PROPN
abrj-267	151	34	𝑛	𝑛	NOUN
abrj-267	151	35	=	=	PRON
abrj-267	151	36	𝑛0	𝑛0	VERB
abrj-267	151	37	1	1	NUM
abrj-267	151	38	+	+	NUM
abrj-267	151	39	𝑛0−1	𝑛0−1	NOUN
abrj-267	151	40	𝑁	𝑁	PROPN
abrj-267	151	41	where	where	SCONJ
abrj-267	151	42	:	:	PUNCT
abrj-267	151	43	n	n	PROPN
abrj-267	152	1	=	=	SYM
abrj-267	152	2	sample	sample	NOUN
abrj-267	152	3	proportions	proportion	NOUN
abrj-267	153	1	p	p	NOUN
abrj-267	154	1	=	=	PUNCT
abrj-267	154	2	is	be	AUX
abrj-267	154	3	the	the	DET
abrj-267	154	4	proportion	proportion	NOUN
abrj-267	154	5	of	of	ADP
abrj-267	154	6	the	the	DET
abrj-267	154	7	population	population	NOUN
abrj-267	154	8	to	to	PART
abrj-267	154	9	which	which	PRON
abrj-267	154	10	the	the	DET
abrj-267	154	11	query	query	NOUN
abrj-267	154	12	is	be	AUX
abrj-267	154	13	assigned	assign	VERB
abrj-267	154	14	.	.	PUNCT
abrj-267	155	1	asian	asian	ADJ
abrj-267	155	2	business	business	PROPN
abrj-267	155	3	research	research	NOUN
abrj-267	155	4	journal	journal	NOUN
abrj-267	155	5	,	,	PUNCT
abrj-267	155	6	2025	2025	NUM
abrj-267	155	7	,	,	PUNCT
abrj-267	155	8	10(2	10(2	NUM
abrj-267	155	9	):	):	PUNCT
abrj-267	155	10	1	1	NUM
abrj-267	155	11	-	-	SYM
abrj-267	155	12	9	9	NUM
abrj-267	155	13	5	5	NUM
abrj-267	155	14	©	©	PROPN
abrj-267	155	15	2025	2025	NUM
abrj-267	155	16	by	by	ADP
abrj-267	155	17	the	the	DET
abrj-267	155	18	authors	author	NOUN
abrj-267	155	19	;	;	PUNCT
abrj-267	155	20	licensee	licensee	NOUN
abrj-267	155	21	eastern	eastern	ADJ
abrj-267	155	22	centre	centre	NOUN
abrj-267	155	23	of	of	ADP
abrj-267	155	24	science	science	NOUN
abrj-267	155	25	and	and	CCONJ
abrj-267	155	26	education	education	NOUN
abrj-267	155	27	,	,	PUNCT
abrj-267	155	28	usa	usa	PROPN
abrj-267	155	29	n	n	CCONJ
abrj-267	155	30	=	=	SYM
abrj-267	155	31	universe	universe	NOUN
abrj-267	155	32	e	e	NOUN
abrj-267	155	33	=	=	NOUN
abrj-267	155	34	margin	margin	NOUN
abrj-267	155	35	of	of	ADP
abrj-267	155	36	error	error	NOUN
abrj-267	155	37	at	at	ADP
abrj-267	155	38	.05	.05	NUM
abrj-267	155	39	q	q	NOUN
abrj-267	155	40	=	=	PUNCT
abrj-267	155	41	is	be	AUX
abrj-267	155	42	1	1	NUM
abrj-267	155	43	–	–	PUNCT
abrj-267	155	44	p	p	PRON
abrj-267	155	45	computation	computation	NOUN
abrj-267	155	46	:	:	PUNCT
abrj-267	155	47	n0	n0	NUM
abrj-267	155	48	=	=	SYM
abrj-267	155	49	(	(	PUNCT
abrj-267	155	50	1.962(0.5)(0.5	1.962(0.5)(0.5	NUM
abrj-267	155	51	)	)	PUNCT
abrj-267	155	52	)	)	PUNCT
abrj-267	155	53	(	(	PUNCT
abrj-267	155	54	0.05)2	0.05)2	NUM
abrj-267	155	55	=	=	SYM
abrj-267	155	56	385	385	NUM
abrj-267	155	57	the	the	DET
abrj-267	155	58	provided	provide	VERB
abrj-267	155	59	sample	sample	NOUN
abrj-267	155	60	size	size	NOUN
abrj-267	155	61	was	be	AUX
abrj-267	155	62	385	385	NUM
abrj-267	155	63	but	but	CCONJ
abrj-267	155	64	the	the	DET
abrj-267	155	65	researchers	researcher	NOUN
abrj-267	155	66	able	able	ADJ
abrj-267	155	67	to	to	PART
abrj-267	155	68	gather	gather	VERB
abrj-267	155	69	400	400	NUM
abrj-267	155	70	participants	participant	NOUN
abrj-267	155	71	in	in	ADP
abrj-267	155	72	the	the	DET
abrj-267	155	73	study	study	NOUN
abrj-267	155	74	.	.	PUNCT
abrj-267	156	1	table	table	NOUN
abrj-267	156	2	1	1	NUM
abrj-267	156	3	.	.	X
abrj-267	157	1	profile	profile	NOUN
abrj-267	157	2	of	of	ADP
abrj-267	157	3	the	the	DET
abrj-267	157	4	respondents	respondent	NOUN
abrj-267	157	5	.	.	PUNCT
abrj-267	158	1	social	social	ADJ
abrj-267	158	2	media	medium	NOUN
abrj-267	158	3	platform	platform	NOUN
abrj-267	158	4	used	use	VERB
abrj-267	158	5	frequency	frequency	NOUN
abrj-267	158	6	percent	percent	NOUN
abrj-267	158	7	academic	academic	ADJ
abrj-267	158	8	strand	strand	NOUN
abrj-267	158	9	in	in	ADP
abrj-267	158	10	senior	senior	ADJ
abrj-267	158	11	high	high	ADJ
abrj-267	158	12	school	school	NOUN
abrj-267	158	13	frequency	frequency	NOUN
abrj-267	158	14	percent	percent	NOUN
abrj-267	158	15	facebook	facebook	NOUN
abrj-267	158	16	244	244	NUM
abrj-267	158	17	61	61	NUM
abrj-267	158	18	general	general	ADJ
abrj-267	158	19	academic	academic	ADJ
abrj-267	158	20	strand	strand	NOUN
abrj-267	158	21	(	(	PUNCT
abrj-267	158	22	gas	gas	NOUN
abrj-267	158	23	)	)	PUNCT
abrj-267	158	24	48	48	NUM
abrj-267	158	25	12	12	NUM
abrj-267	158	26	twitter	twitter	NOUN
abrj-267	158	27	14	14	NUM
abrj-267	158	28	3.5	3.5	NUM
abrj-267	158	29	humanities	humanity	NOUN
abrj-267	158	30	and	and	CCONJ
abrj-267	158	31	social	social	ADJ
abrj-267	158	32	sciences	science	NOUN
abrj-267	158	33	(	(	PUNCT
abrj-267	158	34	humss	humss	NOUN
abrj-267	158	35	)	)	PUNCT
abrj-267	158	36	24	24	NUM
abrj-267	158	37	6	6	NUM
abrj-267	158	38	instagram	instagram	PROPN
abrj-267	158	39	10	10	NUM
abrj-267	158	40	2.5	2.5	NUM
abrj-267	158	41	sciences	science	NOUN
abrj-267	158	42	,	,	PUNCT
abrj-267	158	43	technology	technology	NOUN
abrj-267	158	44	,	,	PUNCT
abrj-267	158	45	engineering	engineering	NOUN
abrj-267	158	46	,	,	PUNCT
abrj-267	158	47	and	and	CCONJ
abrj-267	158	48	mathematics	mathematic	NOUN
abrj-267	158	49	(	(	PUNCT
abrj-267	158	50	stem	stem	NOUN
abrj-267	158	51	)	)	PUNCT
abrj-267	158	52	46	46	NUM
abrj-267	158	53	11.5	11.5	NUM
abrj-267	158	54	youtube	youtube	NOUN
abrj-267	158	55	9	9	NUM
abrj-267	158	56	2.25	2.25	NUM
abrj-267	158	57	accountancy	accountancy	NOUN
abrj-267	158	58	,	,	PUNCT
abrj-267	158	59	business	business	NOUN
abrj-267	158	60	and	and	CCONJ
abrj-267	158	61	management	management	NOUN
abrj-267	158	62	(	(	PUNCT
abrj-267	158	63	abm	abm	PROPN
abrj-267	158	64	)	)	PUNCT
abrj-267	158	65	248	248	NUM
abrj-267	158	66	62	62	NUM
abrj-267	158	67	facebook	facebook	NOUN
abrj-267	158	68	and	and	CCONJ
abrj-267	158	69	twitter	twitter	NOUN
abrj-267	158	70	3	3	NUM
abrj-267	158	71	0.75	0.75	NUM
abrj-267	158	72	technical	technical	ADJ
abrj-267	158	73	-	-	PUNCT
abrj-267	158	74	vocational	vocational	ADJ
abrj-267	158	75	-	-	PUNCT
abrj-267	158	76	livelihood	livelihood	NOUN
abrj-267	158	77	(	(	PUNCT
abrj-267	158	78	tvl	tvl	PROPN
abrj-267	158	79	)	)	PUNCT
abrj-267	158	80	34	34	NUM
abrj-267	158	81	8.5	8.5	NUM
abrj-267	158	82	facebook	facebook	NOUN
abrj-267	158	83	and	and	CCONJ
abrj-267	158	84	instagram	instagram	PROPN
abrj-267	158	85	2	2	NUM
abrj-267	158	86	0.5	0.5	NUM
abrj-267	158	87	total	total	NOUN
abrj-267	158	88	400	400	NUM
abrj-267	158	89	100	100	NUM
abrj-267	158	90	facebook	facebook	NOUN
abrj-267	158	91	and	and	CCONJ
abrj-267	158	92	youtube	youtube	NOUN
abrj-267	158	93	21	21	NUM
abrj-267	158	94	5.25	5.25	NUM
abrj-267	158	95	classification	classification	NOUN
abrj-267	158	96	of	of	ADP
abrj-267	158	97	basic	basic	ADJ
abrj-267	158	98	education	education	NOUN
abrj-267	158	99	degree	degree	NOUN
abrj-267	158	100	earned	earn	VERB
abrj-267	158	101	facebook	facebook	PROPN
abrj-267	158	102	,	,	PUNCT
abrj-267	158	103	twitter	twitter	NOUN
abrj-267	158	104	,	,	PUNCT
abrj-267	158	105	instagram	instagram	PROPN
abrj-267	158	106	and	and	CCONJ
abrj-267	158	107	youtube	youtube	VERB
abrj-267	158	108	59	59	NUM
abrj-267	158	109	14.75	14.75	NUM
abrj-267	158	110	high	high	ADJ
abrj-267	158	111	school	school	NOUN
abrj-267	158	112	(	(	PUNCT
abrj-267	158	113	old	old	ADJ
abrj-267	158	114	curriculum	curriculum	NOUN
abrj-267	158	115	)	)	PUNCT
abrj-267	158	116	26	26	NUM
abrj-267	158	117	6.5	6.5	NUM
abrj-267	158	118	facebook	facebook	NOUN
abrj-267	158	119	,	,	PUNCT
abrj-267	158	120	twitter	twitter	NOUN
abrj-267	158	121	and	and	CCONJ
abrj-267	158	122	instagram	instagram	PROPN
abrj-267	158	123	5	5	NUM
abrj-267	158	124	1.25	1.25	NUM
abrj-267	158	125	senior	senior	ADJ
abrj-267	158	126	high	high	ADJ
abrj-267	158	127	school	school	NOUN
abrj-267	158	128	(	(	PUNCT
abrj-267	158	129	new	new	ADJ
abrj-267	158	130	curriculum	curriculum	NOUN
abrj-267	158	131	)	)	PUNCT
abrj-267	158	132	372	372	NUM
abrj-267	158	133	93	93	NUM
abrj-267	158	134	facebook	facebook	NOUN
abrj-267	158	135	,	,	PUNCT
abrj-267	158	136	twitter	twitter	NOUN
abrj-267	158	137	and	and	CCONJ
abrj-267	158	138	youtube	youtube	NOUN
abrj-267	158	139	2	2	NUM
abrj-267	158	140	0.5	0.5	NUM
abrj-267	158	141	alternative	alternative	ADJ
abrj-267	158	142	learning	learn	VERB
abrj-267	158	143	system	system	NOUN
abrj-267	158	144	(	(	PUNCT
abrj-267	158	145	als)/	als)/	NOUN
abrj-267	158	146	philippine	philippine	ADJ
abrj-267	158	147	educational	educational	ADJ
abrj-267	158	148	placement	placement	NOUN
abrj-267	158	149	test	test	NOUN
abrj-267	158	150	(	(	PUNCT
abrj-267	158	151	pept	pept	NOUN
abrj-267	158	152	)	)	PUNCT
abrj-267	158	153	2	2	NUM
abrj-267	158	154	0.5	0.5	NUM
abrj-267	158	155	facebook	facebook	NOUN
abrj-267	158	156	,	,	PUNCT
abrj-267	158	157	instagram	instagram	PROPN
abrj-267	158	158	and	and	CCONJ
abrj-267	158	159	youtube	youtube	PROPN
abrj-267	158	160	10	10	NUM
abrj-267	158	161	2.5	2.5	NUM
abrj-267	158	162	total	total	NOUN
abrj-267	158	163	400	400	NUM
abrj-267	158	164	100	100	NUM
abrj-267	158	165	twitter	twitter	NOUN
abrj-267	158	166	and	and	CCONJ
abrj-267	158	167	instagram	instagram	PROPN
abrj-267	158	168	1	1	NUM
abrj-267	158	169	0.25	0.25	NUM
abrj-267	158	170	sector	sector	NOUN
abrj-267	158	171	of	of	ADP
abrj-267	158	172	private	private	ADJ
abrj-267	158	173	college	college	NOUN
abrj-267	158	174	or	or	CCONJ
abrj-267	158	175	university	university	NOUN
abrj-267	158	176	enrolled	enrol	VERB
abrj-267	158	177	facebook	facebook	PROPN
abrj-267	158	178	,	,	PUNCT
abrj-267	158	179	twitter	twitter	NOUN
abrj-267	158	180	,	,	PUNCT
abrj-267	158	181	instagram	instagram	PROPN
abrj-267	158	182	,	,	PUNCT
abrj-267	158	183	youtube	youtube	NOUN
abrj-267	158	184	and	and	CCONJ
abrj-267	158	185	others	other	NOUN
abrj-267	158	186	16	16	NUM
abrj-267	158	187	4	4	NUM
abrj-267	158	188	sectarian	sectarian	ADJ
abrj-267	158	189	103	103	NUM
abrj-267	158	190	25.75	25.75	NUM
abrj-267	158	191	others	other	NOUN
abrj-267	158	192	4	4	NUM
abrj-267	158	193	1	1	NUM
abrj-267	158	194	non	non	ADJ
abrj-267	158	195	-	-	ADJ
abrj-267	158	196	sectarian	sectarian	ADJ
abrj-267	158	197	297	297	NUM
abrj-267	158	198	74.25	74.25	NUM
abrj-267	158	199	total	total	NOUN
abrj-267	158	200	400	400	NUM
abrj-267	158	201	100	100	NUM
abrj-267	158	202	total	total	NOUN
abrj-267	158	203	400	400	NUM
abrj-267	158	204	100	100	NUM
abrj-267	158	205	classification	classification	NOUN
abrj-267	158	206	of	of	ADP
abrj-267	158	207	high	high	ADJ
abrj-267	158	208	school	school	NOUN
abrj-267	158	209	graduated	graduate	VERB
abrj-267	158	210	public	public	ADJ
abrj-267	158	211	149	149	NUM
abrj-267	158	212	37.25	37.25	NUM
abrj-267	158	213	private	private	ADJ
abrj-267	158	214	251	251	NUM
abrj-267	158	215	62.75	62.75	NUM
abrj-267	158	216	total	total	NOUN
abrj-267	158	217	400	400	NUM
abrj-267	158	218	100	100	NUM
abrj-267	158	219	table	table	NOUN
abrj-267	158	220	1	1	NUM
abrj-267	158	221	demonstrations	demonstration	NOUN
abrj-267	158	222	the	the	DET
abrj-267	158	223	frequency	frequency	NOUN
abrj-267	158	224	and	and	CCONJ
abrj-267	158	225	percentage	percentage	NOUN
abrj-267	158	226	of	of	ADP
abrj-267	158	227	respondents	respondent	NOUN
abrj-267	158	228	in	in	ADP
abrj-267	158	229	terms	term	NOUN
abrj-267	158	230	of	of	ADP
abrj-267	158	231	social	social	ADJ
abrj-267	158	232	media	medium	NOUN
abrj-267	158	233	platform	platform	NOUN
abrj-267	158	234	used	use	VERB
abrj-267	158	235	.	.	PUNCT
abrj-267	159	1	according	accord	VERB
abrj-267	159	2	to	to	ADP
abrj-267	159	3	the	the	DET
abrj-267	159	4	survey	survey	NOUN
abrj-267	159	5	result	result	NOUN
abrj-267	159	6	,	,	PUNCT
abrj-267	159	7	244	244	NUM
abrj-267	159	8	or	or	CCONJ
abrj-267	159	9	61	61	NUM
abrj-267	159	10	%	%	NOUN
abrj-267	159	11	of	of	ADP
abrj-267	159	12	total	total	ADJ
abrj-267	159	13	respondents	respondent	NOUN
abrj-267	159	14	are	be	AUX
abrj-267	159	15	using	use	VERB
abrj-267	159	16	facebook	facebook	NOUN
abrj-267	159	17	solely	solely	ADV
abrj-267	159	18	for	for	ADP
abrj-267	159	19	their	their	PRON
abrj-267	159	20	social	social	ADJ
abrj-267	159	21	media	medium	NOUN
abrj-267	159	22	activities	activity	NOUN
abrj-267	159	23	;	;	PUNCT
abrj-267	159	24	3.50	3.50	NUM
abrj-267	159	25	%	%	NOUN
abrj-267	159	26	are	be	AUX
abrj-267	159	27	twitter	twitter	NOUN
abrj-267	159	28	users	user	NOUN
abrj-267	159	29	followed	follow	VERB
abrj-267	159	30	by	by	ADP
abrj-267	159	31	instagram	instagram	PROPN
abrj-267	159	32	and	and	CCONJ
abrj-267	159	33	youtube	youtube	NOUN
abrj-267	159	34	with	with	ADP
abrj-267	159	35	2.50	2.50	NUM
abrj-267	159	36	%	%	NOUN
abrj-267	159	37	and	and	CCONJ
abrj-267	159	38	2.25	2.25	NUM
abrj-267	159	39	%	%	NOUN
abrj-267	159	40	respectively	respectively	ADV
abrj-267	159	41	.	.	PUNCT
abrj-267	160	1	elaborating	elaborate	VERB
abrj-267	160	2	this	this	PRON
abrj-267	160	3	,	,	PUNCT
abrj-267	160	4	most	most	ADJ
abrj-267	160	5	of	of	ADP
abrj-267	160	6	the	the	DET
abrj-267	160	7	respondents	respondent	NOUN
abrj-267	160	8	are	be	AUX
abrj-267	160	9	using	use	VERB
abrj-267	160	10	different	different	ADJ
abrj-267	160	11	social	social	ADJ
abrj-267	160	12	media	medium	NOUN
abrj-267	160	13	networking	network	VERB
abrj-267	160	14	sites	site	NOUN
abrj-267	160	15	and	and	CCONJ
abrj-267	160	16	with	with	ADP
abrj-267	160	17	active	active	ADJ
abrj-267	160	18	accounts	account	NOUN
abrj-267	160	19	simultaneously	simultaneously	ADV
abrj-267	160	20	;	;	PUNCT
abrj-267	160	21	59	59	NUM
abrj-267	160	22	or	or	CCONJ
abrj-267	160	23	14.75	14.75	NUM
abrj-267	160	24	%	%	NOUN
abrj-267	160	25	of	of	ADP
abrj-267	160	26	the	the	DET
abrj-267	160	27	respondents	respondent	NOUN
abrj-267	160	28	are	be	AUX
abrj-267	160	29	using	use	VERB
abrj-267	160	30	4	4	NUM
abrj-267	160	31	social	social	ADJ
abrj-267	160	32	media	medium	NOUN
abrj-267	160	33	platforms	platform	NOUN
abrj-267	160	34	(	(	PUNCT
abrj-267	160	35	facebook	facebook	NOUN
abrj-267	160	36	,	,	PUNCT
abrj-267	160	37	twitter	twitter	NOUN
abrj-267	160	38	,	,	PUNCT
abrj-267	160	39	instagram	instagram	PROPN
abrj-267	160	40	and	and	CCONJ
abrj-267	160	41	youtube	youtube	NOUN
abrj-267	160	42	)	)	PUNCT
abrj-267	160	43	at	at	ADP
abrj-267	160	44	the	the	DET
abrj-267	160	45	same	same	ADJ
abrj-267	160	46	time	time	NOUN
abrj-267	160	47	;	;	PUNCT
abrj-267	160	48	16	16	NUM
abrj-267	160	49	or	or	CCONJ
abrj-267	160	50	4	4	NUM
abrj-267	160	51	%	%	NOUN
abrj-267	160	52	of	of	ADP
abrj-267	160	53	the	the	DET
abrj-267	160	54	total	total	ADJ
abrj-267	160	55	respondents	respondent	NOUN
abrj-267	160	56	are	be	AUX
abrj-267	160	57	using	use	VERB
abrj-267	160	58	5	5	NUM
abrj-267	160	59	or	or	CCONJ
abrj-267	160	60	more	more	ADJ
abrj-267	160	61	social	social	ADJ
abrj-267	160	62	media	medium	NOUN
abrj-267	160	63	platforms	platform	NOUN
abrj-267	160	64	(	(	PUNCT
abrj-267	160	65	facebook	facebook	NOUN
abrj-267	160	66	,	,	PUNCT
abrj-267	160	67	twitter	twitter	NOUN
abrj-267	160	68	,	,	PUNCT
abrj-267	160	69	instagram	instagram	PROPN
abrj-267	160	70	,	,	PUNCT
abrj-267	160	71	youtube	youtube	NOUN
abrj-267	160	72	and	and	CCONJ
abrj-267	160	73	others	other	NOUN
abrj-267	160	74	)	)	PUNCT
abrj-267	160	75	actively	actively	ADV
abrj-267	160	76	.	.	PUNCT
abrj-267	161	1	most	most	ADJ
abrj-267	161	2	of	of	ADP
abrj-267	161	3	the	the	DET
abrj-267	161	4	respondents	respondent	NOUN
abrj-267	161	5	were	be	AUX
abrj-267	161	6	dominated	dominate	VERB
abrj-267	161	7	by	by	ADP
abrj-267	161	8	students	student	NOUN
abrj-267	161	9	graduated	graduate	VERB
abrj-267	161	10	in	in	ADP
abrj-267	161	11	a	a	DET
abrj-267	161	12	private	private	ADJ
abrj-267	161	13	high	high	ADJ
abrj-267	161	14	school	school	NOUN
abrj-267	161	15	with	with	ADP
abrj-267	161	16	a	a	DET
abrj-267	161	17	frequency	frequency	NOUN
abrj-267	161	18	of	of	ADP
abrj-267	161	19	251	251	NUM
abrj-267	161	20	or	or	CCONJ
abrj-267	161	21	62.75	62.75	NUM
abrj-267	161	22	%	%	NOUN
abrj-267	161	23	,	,	PUNCT
abrj-267	161	24	while	while	SCONJ
abrj-267	161	25	there	there	PRON
abrj-267	161	26	are	be	VERB
abrj-267	161	27	one	one	NUM
abrj-267	161	28	149	149	NUM
abrj-267	161	29	or	or	CCONJ
abrj-267	161	30	37.25	37.25	NUM
abrj-267	161	31	%	%	NOUN
abrj-267	161	32	.	.	PUNCT
abrj-267	162	1	it	it	PRON
abrj-267	162	2	also	also	ADV
abrj-267	162	3	displays	display	VERB
abrj-267	162	4	that	that	SCONJ
abrj-267	162	5	most	most	ADJ
abrj-267	162	6	of	of	ADP
abrj-267	162	7	the	the	DET
abrj-267	162	8	respondents	respondent	NOUN
abrj-267	162	9	are	be	AUX
abrj-267	162	10	under	under	ADP
abrj-267	162	11	accountancy	accountancy	NOUN
abrj-267	162	12	,	,	PUNCT
abrj-267	162	13	business	business	NOUN
abrj-267	162	14	and	and	CCONJ
abrj-267	162	15	management	management	NOUN
abrj-267	162	16	(	(	PUNCT
abrj-267	162	17	abm	abm	PROPN
abrj-267	162	18	)	)	PUNCT
abrj-267	162	19	strand	strand	NOUN
abrj-267	162	20	has	have	VERB
abrj-267	162	21	248	248	NUM
abrj-267	162	22	or	or	CCONJ
abrj-267	162	23	62	62	NUM
abrj-267	162	24	%	%	NOUN
abrj-267	162	25	;	;	PUNCT
abrj-267	162	26	general	general	ADJ
abrj-267	162	27	academic	academic	ADJ
abrj-267	162	28	strand	strand	NOUN
abrj-267	162	29	(	(	PUNCT
abrj-267	162	30	gas	gas	NOUN
abrj-267	162	31	)	)	PUNCT
abrj-267	162	32	has	have	VERB
abrj-267	162	33	48	48	NUM
abrj-267	162	34	or	or	CCONJ
abrj-267	162	35	12	12	NUM
abrj-267	162	36	%	%	NOUN
abrj-267	162	37	followed	follow	VERB
abrj-267	162	38	by	by	ADP
abrj-267	162	39	sciences	science	NOUN
abrj-267	162	40	,	,	PUNCT
abrj-267	162	41	technology	technology	NOUN
abrj-267	162	42	,	,	PUNCT
abrj-267	162	43	engineering	engineering	NOUN
abrj-267	162	44	,	,	PUNCT
abrj-267	162	45	and	and	CCONJ
abrj-267	162	46	mathematics	mathematic	NOUN
abrj-267	162	47	(	(	PUNCT
abrj-267	162	48	stem	stem	NOUN
abrj-267	162	49	)	)	PUNCT
abrj-267	162	50	with	with	ADP
abrj-267	162	51	46	46	NUM
abrj-267	162	52	or	or	CCONJ
abrj-267	162	53	11.5	11.5	NUM
abrj-267	162	54	%	%	NOUN
abrj-267	162	55	;	;	PUNCT
abrj-267	162	56	34	34	NUM
abrj-267	162	57	or	or	CCONJ
abrj-267	162	58	8.50	8.50	NUM
abrj-267	162	59	%	%	NOUN
abrj-267	162	60	belongs	belong	VERB
abrj-267	162	61	to	to	ADP
abrj-267	162	62	the	the	DET
abrj-267	162	63	technical	technical	ADJ
abrj-267	162	64	-	-	PUNCT
abrj-267	162	65	vocationallivelihood	vocationallivelihood	NOUN
abrj-267	162	66	(	(	PUNCT
abrj-267	162	67	tvl	tvl	NOUN
abrj-267	162	68	)	)	PUNCT
abrj-267	162	69	strand	strand	NOUN
abrj-267	162	70	and	and	CCONJ
abrj-267	162	71	;	;	PUNCT
abrj-267	162	72	fewer	few	ADJ
abrj-267	162	73	respondents	respondent	NOUN
abrj-267	162	74	are	be	AUX
abrj-267	162	75	under	under	ADP
abrj-267	162	76	the	the	DET
abrj-267	162	77	humanities	humanity	NOUN
abrj-267	162	78	and	and	CCONJ
abrj-267	162	79	social	social	ADJ
abrj-267	162	80	sciences	science	NOUN
abrj-267	162	81	(	(	PUNCT
abrj-267	162	82	humss	humss	NOUN
abrj-267	162	83	)	)	PUNCT
abrj-267	162	84	with	with	SCONJ
abrj-267	162	85	24	24	NUM
abrj-267	162	86	or	or	CCONJ
abrj-267	162	87	6.0	6.0	NUM
abrj-267	162	88	%	%	NOUN
abrj-267	162	89	participated	participate	VERB
abrj-267	162	90	to	to	ADP
abrj-267	162	91	the	the	DET
abrj-267	162	92	survey	survey	NOUN
abrj-267	162	93	.	.	PUNCT
abrj-267	163	1	further	far	ADV
abrj-267	163	2	,	,	PUNCT
abrj-267	163	3	most	most	ADJ
abrj-267	163	4	of	of	ADP
abrj-267	163	5	the	the	DET
abrj-267	163	6	respondents	respondent	NOUN
abrj-267	163	7	’	'	PUNCT
abrj-267	163	8	classification	classification	NOUN
abrj-267	163	9	of	of	ADP
abrj-267	163	10	basic	basic	ADJ
abrj-267	163	11	education	education	NOUN
abrj-267	163	12	degree	degree	NOUN
abrj-267	163	13	received	receive	VERB
abrj-267	163	14	are	be	AUX
abrj-267	163	15	under	under	ADP
abrj-267	163	16	the	the	DET
abrj-267	163	17	senior	senior	ADJ
abrj-267	163	18	high	high	ADJ
abrj-267	163	19	school	school	NOUN
abrj-267	163	20	(	(	PUNCT
abrj-267	163	21	new	new	ADJ
abrj-267	163	22	curriculum	curriculum	NOUN
abrj-267	163	23	)	)	PUNCT
abrj-267	163	24	which	which	PRON
abrj-267	163	25	is	be	AUX
abrj-267	163	26	composed	compose	VERB
abrj-267	163	27	of	of	ADP
abrj-267	163	28	372	372	NUM
abrj-267	163	29	or	or	CCONJ
abrj-267	163	30	a	a	DET
abrj-267	163	31	total	total	NOUN
abrj-267	163	32	of	of	ADP
abrj-267	163	33	93	93	NUM
abrj-267	163	34	%	%	NOUN
abrj-267	163	35	compared	compare	VERB
abrj-267	163	36	to	to	ADP
abrj-267	163	37	the	the	DET
abrj-267	163	38	rest	rest	NOUN
abrj-267	163	39	:	:	PUNCT
abrj-267	163	40	high	high	ADJ
abrj-267	163	41	school	school	NOUN
abrj-267	163	42	(	(	PUNCT
abrj-267	163	43	old	old	ADJ
abrj-267	163	44	curriculum	curriculum	NOUN
abrj-267	163	45	)	)	PUNCT
abrj-267	163	46	has	have	VERB
abrj-267	163	47	26	26	NUM
abrj-267	163	48	or	or	CCONJ
abrj-267	163	49	6.50	6.50	NUM
abrj-267	163	50	%	%	NOUN
abrj-267	163	51	and	and	CCONJ
abrj-267	163	52	the	the	DET
abrj-267	163	53	smallest	small	ADJ
abrj-267	163	54	respondents	respondent	NOUN
abrj-267	163	55	’	'	PUNCT
abrj-267	163	56	group	group	NOUN
abrj-267	163	57	is	be	AUX
abrj-267	163	58	in	in	ADP
abrj-267	163	59	the	the	DET
abrj-267	163	60	“	"	PUNCT
abrj-267	163	61	alternative	alternative	ADJ
abrj-267	163	62	learning	learning	NOUN
abrj-267	163	63	system	system	NOUN
abrj-267	163	64	/	/	SYM
abrj-267	163	65	philippine	philippine	ADJ
abrj-267	163	66	educational	educational	ADJ
abrj-267	163	67	placement	placement	NOUN
abrj-267	163	68	test	test	NOUN
abrj-267	163	69	(	(	PUNCT
abrj-267	163	70	pept	pept	PROPN
abrj-267	163	71	)	)	PUNCT
abrj-267	163	72	”	"	PUNCT
abrj-267	163	73	with	with	ADP
abrj-267	163	74	2	2	NUM
abrj-267	163	75	or	or	CCONJ
abrj-267	163	76	0.50	0.50	NUM
abrj-267	163	77	%	%	NOUN
abrj-267	163	78	.	.	PUNCT
abrj-267	164	1	majority	majority	NOUN
abrj-267	164	2	of	of	ADP
abrj-267	164	3	the	the	DET
abrj-267	164	4	respondents	respondent	NOUN
abrj-267	164	5	are	be	AUX
abrj-267	164	6	currently	currently	ADV
abrj-267	164	7	enrolled	enrol	VERB
abrj-267	164	8	pheis	pheis	NOUN
abrj-267	164	9	’	'	PUNCT
abrj-267	164	10	sector	sector	NOUN
abrj-267	164	11	are	be	AUX
abrj-267	164	12	non	non	ADJ
abrj-267	164	13	-	-	ADJ
abrj-267	164	14	sectarian	sectarian	ADJ
abrj-267	164	15	with	with	ADP
abrj-267	164	16	seventy	seventy	NUM
abrj-267	164	17	-	-	PUNCT
abrj-267	164	18	two	two	NUM
abrj-267	164	19	hundred	hundred	NUM
abrj-267	164	20	ninety	ninety	NUM
abrj-267	164	21	-	-	PUNCT
abrj-267	164	22	seven	seven	NUM
abrj-267	164	23	(	(	PUNCT
abrj-267	164	24	297	297	NUM
abrj-267	164	25	)	)	PUNCT
abrj-267	164	26	or	or	CCONJ
abrj-267	164	27	seventy	seventy	NUM
abrj-267	164	28	-	-	PUNCT
abrj-267	164	29	four	four	NUM
abrj-267	164	30	-	-	PUNCT
abrj-267	164	31	point	point	NOUN
abrj-267	164	32	twenty	twenty	NUM
abrj-267	164	33	five	five	NUM
abrj-267	164	34	percent	percent	NOUN
abrj-267	164	35	(	(	PUNCT
abrj-267	164	36	74.25	74.25	NUM
abrj-267	164	37	%	%	NOUN
abrj-267	164	38	)	)	PUNCT
abrj-267	164	39	and	and	CCONJ
abrj-267	164	40	the	the	DET
abrj-267	164	41	sectarian	sectarian	ADJ
abrj-267	164	42	with	with	ADP
abrj-267	164	43	one	one	NUM
abrj-267	164	44	hundred	hundred	NUM
abrj-267	164	45	three	three	NUM
abrj-267	164	46	(	(	PUNCT
abrj-267	164	47	103	103	NUM
abrj-267	164	48	)	)	PUNCT
abrj-267	164	49	or	or	CCONJ
abrj-267	164	50	twenty	twenty	NUM
abrj-267	164	51	-	-	PUNCT
abrj-267	164	52	fivepoint	fivepoint	NOUN
abrj-267	164	53	seventy	seventy	NUM
abrj-267	164	54	five	five	NUM
abrj-267	164	55	percent	percent	NOUN
abrj-267	164	56	(	(	PUNCT
abrj-267	164	57	25.75	25.75	NUM
abrj-267	164	58	%	%	NOUN
abrj-267	164	59	)	)	PUNCT
abrj-267	164	60	.	.	PUNCT
abrj-267	165	1	parts	part	NOUN
abrj-267	165	2	2	2	NUM
abrj-267	165	3	and	and	CCONJ
abrj-267	165	4	3	3	NUM
abrj-267	165	5	of	of	ADP
abrj-267	165	6	the	the	DET
abrj-267	165	7	research	research	NOUN
abrj-267	165	8	instruments	instrument	NOUN
abrj-267	165	9	pertains	pertain	VERB
abrj-267	165	10	to	to	ADP
abrj-267	165	11	the	the	DET
abrj-267	165	12	assessment	assessment	NOUN
abrj-267	165	13	of	of	ADP
abrj-267	165	14	the	the	DET
abrj-267	165	15	respondents	respondent	NOUN
abrj-267	165	16	on	on	ADP
abrj-267	165	17	the	the	DET
abrj-267	165	18	social	social	ADJ
abrj-267	165	19	media	medium	NOUN
abrj-267	165	20	marketing	marketing	NOUN
abrj-267	165	21	and	and	CCONJ
abrj-267	165	22	customer	customer	NOUN
abrj-267	165	23	value	value	NOUN
abrj-267	165	24	proposition	proposition	NOUN
abrj-267	165	25	.	.	PUNCT
abrj-267	166	1	to	to	PART
abrj-267	166	2	answer	answer	VERB
abrj-267	166	3	the	the	DET
abrj-267	166	4	survey	survey	NOUN
abrj-267	166	5	instrument	instrument	NOUN
abrj-267	166	6	,	,	PUNCT
abrj-267	166	7	the	the	DET
abrj-267	166	8	researchers	researcher	NOUN
abrj-267	166	9	made	make	VERB
abrj-267	166	10	use	use	VERB
abrj-267	166	11	a	a	DET
abrj-267	166	12	five	five	NUM
abrj-267	166	13	-	-	PUNCT
abrj-267	166	14	point	point	NOUN
abrj-267	166	15	likert	likert	NOUN
abrj-267	166	16	scales	scale	NOUN
abrj-267	166	17	.	.	PUNCT
abrj-267	167	1	to	to	PART
abrj-267	167	2	assess	assess	VERB
abrj-267	167	3	the	the	DET
abrj-267	167	4	social	social	ADJ
abrj-267	167	5	media	medium	NOUN
abrj-267	167	6	marketing	market	VERB
abrj-267	167	7	the	the	DET
abrj-267	167	8	5	5	NUM
abrj-267	167	9	-	-	PUNCT
abrj-267	167	10	point	point	NOUN
abrj-267	167	11	likert	likert	ADJ
abrj-267	167	12	scale	scale	NOUN
abrj-267	167	13	were	be	AUX
abrj-267	167	14	5	5	NUM
abrj-267	167	15	=	=	ADJ
abrj-267	167	16	very	very	ADV
abrj-267	167	17	effective	effective	ADJ
abrj-267	167	18	,	,	PUNCT
abrj-267	167	19	4	4	NUM
abrj-267	167	20	=	=	NOUN
abrj-267	167	21	effective	effective	ADJ
abrj-267	167	22	,	,	PUNCT
abrj-267	167	23	3	3	NUM
abrj-267	167	24	=	=	NOUN
abrj-267	167	25	somewhat	somewhat	ADV
abrj-267	167	26	effective	effective	ADJ
abrj-267	167	27	,	,	PUNCT
abrj-267	167	28	2	2	NUM
abrj-267	167	29	=	=	SYM
abrj-267	167	30	less	less	ADV
abrj-267	167	31	effective	effective	ADJ
abrj-267	167	32	,	,	PUNCT
abrj-267	167	33	1	1	NUM
abrj-267	167	34	=	=	NOUN
abrj-267	167	35	not	not	PART
abrj-267	167	36	effective	effective	ADJ
abrj-267	167	37	,	,	PUNCT
abrj-267	167	38	while	while	SCONJ
abrj-267	167	39	for	for	ADP
abrj-267	167	40	the	the	DET
abrj-267	167	41	assessment	assessment	NOUN
abrj-267	167	42	of	of	ADP
abrj-267	167	43	the	the	DET
abrj-267	167	44	perceived	perceive	VERB
abrj-267	167	45	customer	customer	NOUN
abrj-267	167	46	value	value	NOUN
abrj-267	167	47	proposition	proposition	NOUN
abrj-267	167	48	the	the	DET
abrj-267	167	49	5	5	NUM
abrj-267	167	50	-	-	PUNCT
abrj-267	167	51	point	point	NOUN
abrj-267	167	52	likert	likert	ADJ
abrj-267	167	53	scale	scale	NOUN
abrj-267	167	54	were	be	AUX
abrj-267	167	55	5	5	NUM
abrj-267	167	56	=	=	NOUN
abrj-267	167	57	very	very	ADV
abrj-267	167	58	satisfied	satisfied	ADJ
abrj-267	167	59	,	,	PUNCT
abrj-267	167	60	4	4	NUM
abrj-267	167	61	=	=	NUM
abrj-267	167	62	satisfied	satisfied	ADJ
abrj-267	167	63	,	,	PUNCT
abrj-267	167	64	3	3	NUM
abrj-267	167	65	=	=	NOUN
abrj-267	167	66	somewhat	somewhat	ADV
abrj-267	167	67	satisfied	satisfied	ADJ
abrj-267	167	68	,	,	PUNCT
abrj-267	167	69	2	2	NUM
abrj-267	167	70	=	=	SYM
abrj-267	167	71	less	less	ADV
abrj-267	167	72	satisfied	satisfied	ADJ
abrj-267	167	73	,	,	PUNCT
abrj-267	167	74	1	1	NUM
abrj-267	167	75	=	=	NOUN
abrj-267	167	76	not	not	PART
abrj-267	167	77	satisfied	satisfied	ADJ
abrj-267	167	78	.	.	PUNCT
abrj-267	168	1	asian	asian	ADJ
abrj-267	168	2	business	business	PROPN
abrj-267	168	3	research	research	NOUN
abrj-267	168	4	journal	journal	NOUN
abrj-267	168	5	,	,	PUNCT
abrj-267	168	6	2025	2025	NUM
abrj-267	168	7	,	,	PUNCT
abrj-267	168	8	10(2	10(2	NUM
abrj-267	168	9	):	):	PUNCT
abrj-267	168	10	1	1	NUM
abrj-267	168	11	-	-	SYM
abrj-267	168	12	9	9	NUM
abrj-267	168	13	6	6	NUM
abrj-267	168	14	©	©	PROPN
abrj-267	168	15	2025	2025	NUM
abrj-267	168	16	by	by	ADP
abrj-267	168	17	the	the	DET
abrj-267	168	18	authors	author	NOUN
abrj-267	168	19	;	;	PUNCT
abrj-267	168	20	licensee	licensee	NOUN
abrj-267	168	21	eastern	eastern	ADJ
abrj-267	168	22	centre	centre	NOUN
abrj-267	168	23	of	of	ADP
abrj-267	168	24	science	science	NOUN
abrj-267	168	25	and	and	CCONJ
abrj-267	168	26	education	education	NOUN
abrj-267	168	27	,	,	PUNCT
abrj-267	168	28	usa	usa	PROPN
abrj-267	168	29	table	table	NOUN
abrj-267	168	30	2	2	NUM
abrj-267	168	31	.	.	X
abrj-267	168	32	indicator	indicator	PROPN
abrj-267	168	33	loading	loading	NOUN
abrj-267	168	34	,	,	PUNCT
abrj-267	168	35	ave	ave	PROPN
abrj-267	168	36	,	,	PUNCT
abrj-267	168	37	and	and	CCONJ
abrj-267	168	38	reliability	reliability	NOUN
abrj-267	168	39	measures	measure	NOUN
abrj-267	168	40	.	.	PUNCT
abrj-267	169	1	constructs	construct	NOUN
abrj-267	169	2	/	/	SYM
abrj-267	169	3	items	item	NOUN
abrj-267	169	4	indicator	indicator	NOUN
abrj-267	169	5	loading	load	VERB
abrj-267	169	6	vif	vif	NOUN
abrj-267	169	7	constructs	construct	NOUN
abrj-267	169	8	/	/	SYM
abrj-267	169	9	item	item	NOUN
abrj-267	169	10	indicator	indicator	NOUN
abrj-267	169	11	loading	load	VERB
abrj-267	169	12	vif	vif	NOUN
abrj-267	169	13	information	information	NOUN
abrj-267	169	14	accessibility	accessibility	NOUN
abrj-267	169	15	ave=	ave=	PROPN
abrj-267	169	16	0.544	0.544	NUM
abrj-267	169	17	;	;	PUNCT
abrj-267	169	18	cr=	cr=	NOUN
abrj-267	169	19	0.856	0.856	NUM
abrj-267	169	20	;	;	PUNCT
abrj-267	169	21	ca=0.790	ca=0.790	NOUN
abrj-267	169	22	functional	functional	ADJ
abrj-267	169	23	value	value	NOUN
abrj-267	169	24	ave=	ave=	PROPN
abrj-267	169	25	0.642	0.642	NUM
abrj-267	169	26	;	;	PUNCT
abrj-267	169	27	cr=	cr=	NOUN
abrj-267	169	28	0.900	0.900	NUM
abrj-267	169	29	;	;	PUNCT
abrj-267	169	30	ca=0.861	ca=0.861	ADJ
abrj-267	169	31	ia1	ia1	NOUN
abrj-267	169	32	0.737	0.737	NUM
abrj-267	169	33	1.547	1.547	NUM
abrj-267	169	34	fv1	fv1	NOUN
abrj-267	169	35	0.797	0.797	NUM
abrj-267	169	36	1.920	1.920	NUM
abrj-267	169	37	ia2	ia2	NOUN
abrj-267	169	38	0.772	0.772	NUM
abrj-267	169	39	1.649	1.649	NUM
abrj-267	169	40	fv2	fv2	ADP
abrj-267	169	41	0.819	0.819	NUM
abrj-267	169	42	2.040	2.040	NUM
abrj-267	169	43	ia3	ia3	NOUN
abrj-267	169	44	0.723	0.723	NUM
abrj-267	169	45	1.449	1.449	NUM
abrj-267	169	46	fv3	fv3	NOUN
abrj-267	169	47	0.778	0.778	NUM
abrj-267	169	48	1.758	1.758	NUM
abrj-267	169	49	ia4	ia4	VERB
abrj-267	169	50	0.733	0.733	NUM
abrj-267	169	51	1.476	1.476	NUM
abrj-267	169	52	fv4	fv4	NOUN
abrj-267	169	53	0.812	0.812	NUM
abrj-267	169	54	1.965	1.965	NUM
abrj-267	169	55	ia5	ia5	NOUN
abrj-267	169	56	0.721	0.721	NUM
abrj-267	169	57	1.442	1.442	NUM
abrj-267	169	58	fv5	fv5	VERB
abrj-267	169	59	0.800	0.800	NUM
abrj-267	169	60	1.878	1.878	NUM
abrj-267	169	61	contents/	contents/	NOUN
abrj-267	169	62	campaign	campaign	NOUN
abrj-267	169	63	ave=	ave=	PROPN
abrj-267	169	64	0.687	0.687	NUM
abrj-267	169	65	;	;	PUNCT
abrj-267	169	66	cr=	cr=	NOUN
abrj-267	169	67	0.916	0.916	NUM
abrj-267	169	68	;	;	PUNCT
abrj-267	169	69	ca=0.886	ca=0.886	X
abrj-267	169	70	emotional	emotional	ADJ
abrj-267	169	71	value	value	NOUN
abrj-267	169	72	ave=	ave=	PROPN
abrj-267	169	73	0.643	0.643	NUM
abrj-267	169	74	;	;	PUNCT
abrj-267	169	75	cr=	cr=	NOUN
abrj-267	169	76	0.900	0.900	NUM
abrj-267	169	77	;	;	PUNCT
abrj-267	169	78	ca=0.860	ca=0.860	NOUN
abrj-267	169	79	c1	c1	NOUN
abrj-267	169	80	0.756	0.756	NUM
abrj-267	169	81	1.713	1.713	NUM
abrj-267	169	82	emv1	emv1	PROPN
abrj-267	169	83	0.801	0.801	NUM
abrj-267	169	84	1.876	1.876	NUM
abrj-267	169	85	c2	c2	PROPN
abrj-267	169	86	0.858	0.858	NUM
abrj-267	169	87	2.46	2.46	NUM
abrj-267	169	88	emv2	emv2	NOUN
abrj-267	169	89	0.736	0.736	NUM
abrj-267	169	90	1.592	1.592	NUM
abrj-267	169	91	c3	c3	PROPN
abrj-267	169	92	0.858	0.858	NUM
abrj-267	169	93	2.595	2.595	NUM
abrj-267	169	94	emv3	emv3	NOUN
abrj-267	169	95	0.830	0.830	NUM
abrj-267	169	96	2.193	2.193	NUM
abrj-267	169	97	c4	c4	NOUN
abrj-267	169	98	0.835	0.835	NUM
abrj-267	169	99	2.330	2.330	NUM
abrj-267	169	100	emv4	emv4	PROPN
abrj-267	169	101	0.825	0.825	NUM
abrj-267	169	102	2.126	2.126	NUM
abrj-267	169	103	c5	c5	PROPN
abrj-267	169	104	0.835	0.835	NUM
abrj-267	169	105	2.185	2.185	NUM
abrj-267	169	106	emv5	emv5	NOUN
abrj-267	169	107	0.813	0.813	NUM
abrj-267	169	108	1.955	1.955	NUM
abrj-267	169	109	interaction	interaction	NOUN
abrj-267	169	110	ave=	ave=	PROPN
abrj-267	169	111	0.682	0.682	NUM
abrj-267	169	112	;	;	PUNCT
abrj-267	169	113	cr=	cr=	NOUN
abrj-267	169	114	0.915	0.915	NUM
abrj-267	169	115	;	;	PUNCT
abrj-267	169	116	ca=0.883	ca=0.883	VERB
abrj-267	169	117	economical	economical	ADJ
abrj-267	169	118	value	value	NOUN
abrj-267	169	119	ave=	ave=	PROPN
abrj-267	169	120	0.713	0.713	NUM
abrj-267	169	121	;	;	PUNCT
abrj-267	169	122	cr=	cr=	NOUN
abrj-267	169	123	0.925	0.925	NUM
abrj-267	169	124	;	;	PUNCT
abrj-267	169	125	ca=0.899	ca=0.899	VERB
abrj-267	169	126	int1	int1	NOUN
abrj-267	169	127	0.821	0.821	NUM
abrj-267	169	128	2.267	2.267	NUM
abrj-267	169	129	ecv1	ecv1	NOUN
abrj-267	169	130	0.850	0.850	NUM
abrj-267	169	131	2.534	2.534	NUM
abrj-267	169	132	int2	int2	NOUN
abrj-267	169	133	0.830	0.830	NUM
abrj-267	169	134	2.343	2.343	NUM
abrj-267	169	135	ecv2	ecv2	VERB
abrj-267	169	136	0.861	0.861	NUM
abrj-267	169	137	2.677	2.677	NUM
abrj-267	169	138	int3	int3	ADV
abrj-267	169	139	0.802	0.802	NUM
abrj-267	169	140	2.034	2.034	NUM
abrj-267	169	141	ecv3	ecv3	NOUN
abrj-267	169	142	0.860	0.860	NUM
abrj-267	169	143	2.622	2.622	NUM
abrj-267	169	144	int4	int4	NOUN
abrj-267	169	145	0.864	0.864	NUM
abrj-267	169	146	2.482	2.482	NUM
abrj-267	169	147	ecv4	ecv4	PROPN
abrj-267	169	148	0.854	0.854	NUM
abrj-267	169	149	2.580	2.580	NUM
abrj-267	169	150	int5	int5	NOUN
abrj-267	169	151	0.811	0.811	NUM
abrj-267	169	152	2.073	2.073	NUM
abrj-267	169	153	ecv5	ecv5	NOUN
abrj-267	169	154	0.796	0.796	NUM
abrj-267	169	155	1.948	1.948	NUM
abrj-267	169	156	influence	influence	NOUN
abrj-267	169	157	ave=	ave=	PROPN
abrj-267	169	158	0.700	0.700	NUM
abrj-267	169	159	;	;	PUNCT
abrj-267	169	160	cr=	cr=	NOUN
abrj-267	169	161	0.921	0.921	NUM
abrj-267	169	162	;	;	PUNCT
abrj-267	169	163	ca=0.893	ca=0.893	ADJ
abrj-267	169	164	symbolic	symbolic	ADJ
abrj-267	169	165	value	value	NOUN
abrj-267	169	166	ave=	ave=	PROPN
abrj-267	169	167	0.653	0.653	NUM
abrj-267	169	168	;	;	PUNCT
abrj-267	169	169	cr=	cr=	NOUN
abrj-267	169	170	0.903	0.903	NUM
abrj-267	169	171	;	;	PUNCT
abrj-267	169	172	ca=0.866	ca=0.866	PROPN
abrj-267	169	173	inf1	inf1	PROPN
abrj-267	169	174	0.86	0.86	NUM
abrj-267	169	175	2.556	2.556	NUM
abrj-267	169	176	sv1	sv1	PROPN
abrj-267	169	177	0.800	0.800	NUM
abrj-267	169	178	1.942	1.942	NUM
abrj-267	169	179	inf2	inf2	VERB
abrj-267	169	180	0.830	0.830	NUM
abrj-267	169	181	2.314	2.314	NUM
abrj-267	169	182	sv2	sv2	NOUN
abrj-267	169	183	0.733	0.733	NUM
abrj-267	169	184	1.656	1.656	NUM
abrj-267	169	185	inf3	inf3	NOUN
abrj-267	169	186	0.869	0.869	NUM
abrj-267	169	187	2.653	2.653	NUM
abrj-267	169	188	sv3	sv3	NOUN
abrj-267	169	189	0.792	0.792	NUM
abrj-267	169	190	1.962	1.962	NUM
abrj-267	169	191	inf4	inf4	VERB
abrj-267	169	192	0.834	0.834	NUM
abrj-267	169	193	2.298	2.298	NUM
abrj-267	169	194	sv4	sv4	NOUN
abrj-267	169	195	0.843	0.843	NUM
abrj-267	169	196	2.322	2.322	NUM
abrj-267	169	197	inf5	inf5	NOUN
abrj-267	169	198	0.789	0.789	NUM
abrj-267	169	199	1.906	1.906	NUM
abrj-267	169	200	sv5	sv5	NOUN
abrj-267	169	201	0.864	0.864	NUM
abrj-267	169	202	2.486	2.486	NUM
abrj-267	169	203	table	table	NOUN
abrj-267	169	204	2	2	NUM
abrj-267	169	205	shows	show	VERB
abrj-267	169	206	the	the	DET
abrj-267	169	207	indicator	indicator	NOUN
abrj-267	169	208	loading	loading	NOUN
abrj-267	169	209	of	of	ADP
abrj-267	169	210	the	the	DET
abrj-267	169	211	constructs	construct	NOUN
abrj-267	169	212	/	/	SYM
abrj-267	169	213	items	item	NOUN
abrj-267	169	214	in	in	ADP
abrj-267	169	215	the	the	DET
abrj-267	169	216	survey	survey	NOUN
abrj-267	169	217	instrument	instrument	NOUN
abrj-267	169	218	,	,	PUNCT
abrj-267	169	219	and	and	CCONJ
abrj-267	169	220	the	the	DET
abrj-267	169	221	ave	ave	PROPN
abrj-267	169	222	,	,	PUNCT
abrj-267	169	223	composite	composite	ADJ
abrj-267	169	224	,	,	PUNCT
abrj-267	169	225	and	and	CCONJ
abrj-267	169	226	crobanch	crobanch	NOUN
abrj-267	169	227	's	's	PART
abrj-267	169	228	alpha	alpha	NOUN
abrj-267	169	229	reliability	reliability	NOUN
abrj-267	169	230	tests	test	NOUN
abrj-267	169	231	,	,	PUNCT
abrj-267	169	232	which	which	PRON
abrj-267	169	233	was	be	AUX
abrj-267	169	234	utilized	utilize	VERB
abrj-267	169	235	to	to	PART
abrj-267	169	236	quantify	quantify	VERB
abrj-267	169	237	the	the	DET
abrj-267	169	238	items	item	NOUN
abrj-267	169	239	'	'	PART
abrj-267	169	240	internal	internal	ADJ
abrj-267	169	241	consistency	consistency	NOUN
abrj-267	169	242	.	.	PUNCT
abrj-267	170	1	convergent	convergent	ADJ
abrj-267	170	2	validity	validity	NOUN
abrj-267	170	3	is	be	AUX
abrj-267	170	4	a	a	DET
abrj-267	170	5	term	term	NOUN
abrj-267	170	6	to	to	PART
abrj-267	170	7	describe	describe	VERB
abrj-267	170	8	when	when	SCONJ
abrj-267	170	9	the	the	DET
abrj-267	170	10	validity	validity	NOUN
abrj-267	170	11	of	of	ADP
abrj-267	170	12	constructs	construct	NOUN
abrj-267	170	13	is	be	AUX
abrj-267	170	14	being	be	AUX
abrj-267	170	15	tested	test	VERB
abrj-267	170	16	.	.	PUNCT
abrj-267	171	1	it	it	PRON
abrj-267	171	2	means	mean	VERB
abrj-267	171	3	that	that	SCONJ
abrj-267	171	4	both	both	CCONJ
abrj-267	171	5	the	the	DET
abrj-267	171	6	questionnaire	questionnaire	NOUN
abrj-267	171	7	designer	designer	NOUN
abrj-267	171	8	and	and	CCONJ
abrj-267	171	9	the	the	DET
abrj-267	171	10	respondents	respondent	NOUN
abrj-267	171	11	have	have	VERB
abrj-267	171	12	the	the	DET
abrj-267	171	13	same	same	ADJ
abrj-267	171	14	understanding	understanding	NOUN
abrj-267	171	15	of	of	ADP
abrj-267	171	16	the	the	DET
abrj-267	171	17	questions	question	NOUN
abrj-267	171	18	in	in	ADP
abrj-267	171	19	the	the	DET
abrj-267	171	20	instrument	instrument	NOUN
abrj-267	171	21	(	(	PUNCT
abrj-267	171	22	kock	kock	PROPN
abrj-267	171	23	,	,	PUNCT
abrj-267	171	24	2017	2017	NUM
abrj-267	171	25	;	;	PUNCT
abrj-267	171	26	lacap	lacap	NOUN
abrj-267	171	27	,	,	PUNCT
abrj-267	171	28	2021	2021	NUM
abrj-267	171	29	)	)	PUNCT
abrj-267	171	30	.	.	PUNCT
abrj-267	172	1	convergent	convergent	NOUN
abrj-267	172	2	validity	validity	NOUN
abrj-267	172	3	uses	use	VERB
abrj-267	172	4	average	average	ADJ
abrj-267	172	5	variance	variance	NOUN
abrj-267	172	6	extracted	extract	VERB
abrj-267	172	7	(	(	PUNCT
abrj-267	172	8	ave	ave	NOUN
abrj-267	172	9	)	)	PUNCT
abrj-267	172	10	to	to	PART
abrj-267	172	11	test	test	VERB
abrj-267	172	12	its	its	PRON
abrj-267	172	13	validity	validity	NOUN
abrj-267	172	14	.	.	PUNCT
abrj-267	173	1	if	if	SCONJ
abrj-267	173	2	the	the	DET
abrj-267	173	3	value	value	NOUN
abrj-267	173	4	of	of	ADP
abrj-267	173	5	the	the	DET
abrj-267	173	6	ave	ave	NOUN
abrj-267	173	7	is	be	AUX
abrj-267	173	8	0.70	0.70	NUM
abrj-267	173	9	it	it	PRON
abrj-267	173	10	is	be	AUX
abrj-267	173	11	said	say	VERB
abrj-267	173	12	to	to	PART
abrj-267	173	13	be	be	AUX
abrj-267	173	14	very	very	ADV
abrj-267	173	15	good	good	ADJ
abrj-267	173	16	while	while	SCONJ
abrj-267	173	17	0.50	0.50	NUM
abrj-267	173	18	is	be	AUX
abrj-267	173	19	acceptable	acceptable	ADJ
abrj-267	173	20	(	(	PUNCT
abrj-267	173	21	kock	kock	NOUN
abrj-267	173	22	,	,	PUNCT
abrj-267	173	23	2017	2017	NUM
abrj-267	173	24	)	)	PUNCT
abrj-267	173	25	.	.	PUNCT
abrj-267	174	1	in	in	ADP
abrj-267	174	2	the	the	DET
abrj-267	174	3	study	study	NOUN
abrj-267	174	4	,	,	PUNCT
abrj-267	174	5	the	the	DET
abrj-267	174	6	ave	ave	NOUN
abrj-267	174	7	is	be	AUX
abrj-267	174	8	ranging	range	VERB
abrj-267	174	9	from	from	ADP
abrj-267	174	10	0.70	0.70	NUM
abrj-267	174	11	and	and	CCONJ
abrj-267	174	12	higher	high	ADJ
abrj-267	174	13	which	which	PRON
abrj-267	174	14	denotes	denote	VERB
abrj-267	174	15	a	a	DET
abrj-267	174	16	good	good	ADJ
abrj-267	174	17	validity	validity	NOUN
abrj-267	174	18	of	of	ADP
abrj-267	174	19	questions	question	NOUN
abrj-267	174	20	.	.	PUNCT
abrj-267	175	1	the	the	DET
abrj-267	175	2	internal	internal	ADJ
abrj-267	175	3	consistency	consistency	NOUN
abrj-267	175	4	of	of	ADP
abrj-267	175	5	the	the	DET
abrj-267	175	6	latent	latent	NOUN
abrj-267	175	7	variable	variable	NOUN
abrj-267	175	8	's	's	PART
abrj-267	175	9	constructs	construct	NOUN
abrj-267	175	10	was	be	AUX
abrj-267	175	11	determined	determine	VERB
abrj-267	175	12	using	use	VERB
abrj-267	175	13	composite	composite	ADJ
abrj-267	175	14	reliability	reliability	NOUN
abrj-267	175	15	.	.	PUNCT
abrj-267	176	1	composite	composite	ADJ
abrj-267	176	2	dependability	dependability	NOUN
abrj-267	176	3	,	,	PUNCT
abrj-267	176	4	unlike	unlike	ADP
abrj-267	176	5	cronbach	cronbach	NOUN
abrj-267	176	6	's	's	PART
abrj-267	176	7	alpha	alpha	NOUN
abrj-267	176	8	,	,	PUNCT
abrj-267	176	9	uses	use	VERB
abrj-267	176	10	indicator	indicator	NOUN
abrj-267	176	11	loading	load	VERB
abrj-267	176	12	to	to	PART
abrj-267	176	13	evaluate	evaluate	VERB
abrj-267	176	14	internal	internal	ADJ
abrj-267	176	15	consistency	consistency	NOUN
abrj-267	176	16	(	(	PUNCT
abrj-267	176	17	kock	kock	NOUN
abrj-267	176	18	,	,	PUNCT
abrj-267	176	19	2017	2017	NUM
abrj-267	176	20	)	)	PUNCT
abrj-267	176	21	.	.	PUNCT
abrj-267	177	1	both	both	DET
abrj-267	177	2	reliability	reliability	NOUN
abrj-267	177	3	test	test	NOUN
abrj-267	177	4	coefficient	coefficient	NOUN
abrj-267	177	5	must	must	AUX
abrj-267	177	6	reflect	reflect	VERB
abrj-267	177	7	0.70	0.70	NUM
abrj-267	177	8	values	value	NOUN
abrj-267	177	9	to	to	PART
abrj-267	177	10	reflect	reflect	VERB
abrj-267	177	11	high	high	ADJ
abrj-267	177	12	consistency	consistency	NOUN
abrj-267	177	13	of	of	ADP
abrj-267	177	14	the	the	DET
abrj-267	177	15	items	item	NOUN
abrj-267	177	16	(	(	PUNCT
abrj-267	177	17	fornell	fornell	NOUN
abrj-267	177	18	and	and	CCONJ
abrj-267	177	19	larcker	larcker	NOUN
abrj-267	177	20	,	,	PUNCT
abrj-267	177	21	1981	1981	NUM
abrj-267	177	22	;	;	PUNCT
abrj-267	177	23	lacap	lacap	NOUN
abrj-267	177	24	,	,	PUNCT
abrj-267	177	25	2021	2021	NUM
abrj-267	177	26	)	)	PUNCT
abrj-267	177	27	.	.	PUNCT
abrj-267	178	1	the	the	DET
abrj-267	178	2	vifs	vifs	PROPN
abrj-267	178	3	values	value	NOUN
abrj-267	178	4	allows	allow	VERB
abrj-267	178	5	the	the	DET
abrj-267	178	6	researcher	researcher	NOUN
abrj-267	178	7	to	to	PART
abrj-267	178	8	check	check	VERB
abrj-267	178	9	whether	whether	SCONJ
abrj-267	178	10	there	there	PRON
abrj-267	178	11	are	be	VERB
abrj-267	178	12	multicollinearity	multicollinearity	NOUN
abrj-267	178	13	exists	exist	NOUN
abrj-267	178	14	with	with	ADP
abrj-267	178	15	lateral	lateral	ADJ
abrj-267	178	16	and	and	CCONJ
abrj-267	178	17	vertical	vertical	ADJ
abrj-267	178	18	collinearity	collinearity	NOUN
abrj-267	178	19	.	.	PUNCT
abrj-267	179	1	the	the	DET
abrj-267	179	2	values	value	NOUN
abrj-267	179	3	of	of	ADP
abrj-267	179	4	vifs	vif	NOUN
abrj-267	179	5	must	must	AUX
abrj-267	179	6	be	be	AUX
abrj-267	179	7	less	less	ADJ
abrj-267	179	8	than	than	ADP
abrj-267	179	9	or	or	CCONJ
abrj-267	179	10	equal	equal	ADJ
abrj-267	179	11	to	to	ADP
abrj-267	179	12	3.3	3.3	NUM
abrj-267	179	13	(	(	PUNCT
abrj-267	179	14	kock	kock	PROPN
abrj-267	179	15	and	and	CCONJ
abrj-267	179	16	lynn	lynn	PROPN
abrj-267	179	17	,	,	PUNCT
abrj-267	179	18	2012	2012	NUM
abrj-267	179	19	)	)	PUNCT
abrj-267	179	20	.	.	PUNCT
abrj-267	180	1	table	table	NOUN
abrj-267	180	2	3	3	NUM
abrj-267	180	3	.	.	PUNCT
abrj-267	180	4	ave	ave	PROPN
abrj-267	180	5	coefficients	coefficient	NOUN
abrj-267	180	6	and	and	CCONJ
abrj-267	180	7	correlation	correlation	NOUN
abrj-267	180	8	coefficients	coefficient	NOUN
abrj-267	180	9	'	'	PART
abrj-267	180	10	square	square	ADJ
abrj-267	180	11	roots	root	NOUN
abrj-267	180	12	.	.	PUNCT
abrj-267	181	1	information	information	NOUN
abrj-267	181	2	content/	content/	NUM
abrj-267	181	3	campaign	campaign	NOUN
abrj-267	181	4	interaction	interaction	NOUN
abrj-267	181	5	influence	influence	NOUN
abrj-267	181	6	functional	functional	ADJ
abrj-267	181	7	emotional	emotional	ADJ
abrj-267	181	8	economical	economical	ADJ
abrj-267	181	9	symbolic	symbolic	ADJ
abrj-267	181	10	information	information	NOUN
abrj-267	181	11	0.738	0.738	NUM
abrj-267	181	12	content/	content/	NUM
abrj-267	181	13	campaign	campaign	NOUN
abrj-267	181	14	0.696	0.696	NUM
abrj-267	181	15	0.829	0.829	NUM
abrj-267	181	16	interaction	interaction	NOUN
abrj-267	181	17	0.611	0.611	NUM
abrj-267	181	18	0.702	0.702	NUM
abrj-267	181	19	0.826	0.826	NUM
abrj-267	181	20	influence	influence	NOUN
abrj-267	181	21	0.675	0.675	NUM
abrj-267	181	22	0.746	0.746	NUM
abrj-267	181	23	0.706	0.706	NUM
abrj-267	181	24	0.837	0.837	NUM
abrj-267	181	25	functional	functional	ADJ
abrj-267	181	26	0.627	0.627	NUM
abrj-267	181	27	0.624	0.624	NUM
abrj-267	181	28	0.661	0.661	NUM
abrj-267	181	29	0.653	0.653	NUM
abrj-267	181	30	0.801	0.801	NUM
abrj-267	181	31	emotional	emotional	ADJ
abrj-267	181	32	0.570	0.570	NUM
abrj-267	181	33	0.65	0.65	NUM
abrj-267	181	34	0.627	0.627	NUM
abrj-267	181	35	0.695	0.695	NUM
abrj-267	181	36	0.771	0.771	NUM
abrj-267	181	37	0.809	0.809	NUM
abrj-267	181	38	economical	economical	ADJ
abrj-267	181	39	0.581	0.581	NUM
abrj-267	181	40	0.616	0.616	NUM
abrj-267	181	41	0.612	0.612	NUM
abrj-267	181	42	0.684	0.684	NUM
abrj-267	181	43	0.790	0.790	NUM
abrj-267	181	44	0.807	0.807	NUM
abrj-267	181	45	0.844	0.844	NUM
abrj-267	181	46	symbolic	symbolic	ADJ
abrj-267	181	47	0.527	0.527	NUM
abrj-267	181	48	0.582	0.582	NUM
abrj-267	181	49	0.513	0.513	NUM
abrj-267	181	50	0.576	0.576	NUM
abrj-267	181	51	0.676	0.676	NUM
abrj-267	181	52	0.706	0.706	NUM
abrj-267	181	53	0.754	0.754	NUM
abrj-267	181	54	0.808	0.808	NUM
abrj-267	181	55	note	note	NOUN
abrj-267	181	56	:	:	PUNCT
abrj-267	181	57	off	off	ADP
abrj-267	181	58	-	-	PUNCT
abrj-267	181	59	diagonal	diagonal	ADJ
abrj-267	181	60	elements	element	NOUN
abrj-267	181	61	represent	represent	VERB
abrj-267	181	62	the	the	DET
abrj-267	181	63	relationship	relationship	NOUN
abrj-267	181	64	between	between	ADP
abrj-267	181	65	constructs	construct	NOUN
abrj-267	181	66	,	,	PUNCT
abrj-267	181	67	while	while	SCONJ
abrj-267	181	68	diagonal	diagonal	ADJ
abrj-267	181	69	elements	element	NOUN
abrj-267	181	70	are	be	AUX
abrj-267	181	71	the	the	DET
abrj-267	181	72	ave	ave	PROPN
abrj-267	181	73	’s	’s	PART
abrj-267	181	74	square	square	ADJ
abrj-267	181	75	root	root	NOUN
abrj-267	181	76	of	of	ADP
abrj-267	181	77	constructions	construction	NOUN
abrj-267	181	78	.	.	PUNCT
abrj-267	182	1	to	to	PART
abrj-267	182	2	assess	assess	VERB
abrj-267	182	3	the	the	DET
abrj-267	182	4	discriminant	discriminant	ADJ
abrj-267	182	5	validity	validity	NOUN
abrj-267	182	6	,	,	PUNCT
abrj-267	182	7	the	the	DET
abrj-267	182	8	square	square	ADJ
abrj-267	182	9	roots	root	NOUN
abrj-267	182	10	of	of	ADP
abrj-267	182	11	the	the	DET
abrj-267	182	12	average	average	ADJ
abrj-267	182	13	variance	variance	NOUN
abrj-267	182	14	were	be	AUX
abrj-267	182	15	extracted	extract	VERB
abrj-267	182	16	from	from	ADP
abrj-267	182	17	the	the	DET
abrj-267	182	18	latent	latent	NOUN
abrj-267	182	19	variables	variable	NOUN
abrj-267	182	20	in	in	ADP
abrj-267	182	21	table	table	NOUN
abrj-267	182	22	3	3	NUM
abrj-267	182	23	.	.	PUNCT
abrj-267	182	24	when	when	SCONJ
abrj-267	182	25	it	it	PRON
abrj-267	182	26	came	come	VERB
abrj-267	182	27	to	to	ADP
abrj-267	182	28	answering	answer	VERB
abrj-267	182	29	the	the	DET
abrj-267	182	30	questionnaire	questionnaire	NOUN
abrj-267	182	31	,	,	PUNCT
abrj-267	182	32	discriminant	discriminant	ADJ
abrj-267	182	33	validity	validity	NOUN
abrj-267	182	34	was	be	AUX
abrj-267	182	35	used	use	VERB
abrj-267	182	36	to	to	PART
abrj-267	182	37	see	see	VERB
abrj-267	182	38	if	if	SCONJ
abrj-267	182	39	there	there	PRON
abrj-267	182	40	were	be	VERB
abrj-267	182	41	any	any	DET
abrj-267	182	42	respondents	respondent	NOUN
abrj-267	182	43	who	who	PRON
abrj-267	182	44	were	be	AUX
abrj-267	182	45	confused	confuse	VERB
abrj-267	182	46	.	.	PUNCT
abrj-267	183	1	it	it	PRON
abrj-267	183	2	also	also	ADV
abrj-267	183	3	determines	determine	VERB
abrj-267	183	4	whether	whether	SCONJ
abrj-267	183	5	any	any	DET
abrj-267	183	6	other	other	ADJ
abrj-267	183	7	variables	variable	NOUN
abrj-267	183	8	are	be	AUX
abrj-267	183	9	linked	link	VERB
abrj-267	183	10	to	to	ADP
abrj-267	183	11	any	any	DET
abrj-267	183	12	ambiguous	ambiguous	ADJ
abrj-267	183	13	statements	statement	NOUN
abrj-267	183	14	.	.	PUNCT
abrj-267	184	1	(	(	PUNCT
abrj-267	184	2	kock	kock	PROPN
abrj-267	184	3	et	et	PROPN
abrj-267	184	4	al	al	PROPN
abrj-267	184	5	.	.	PROPN
abrj-267	184	6	,	,	PUNCT
abrj-267	184	7	2017	2017	NUM
abrj-267	184	8	;	;	PUNCT
abrj-267	184	9	lacap	lacap	NOUN
abrj-267	184	10	,	,	PUNCT
abrj-267	184	11	2021	2021	NUM
abrj-267	184	12	)	)	PUNCT
abrj-267	184	13	.	.	PUNCT
abrj-267	185	1	and	and	CCONJ
abrj-267	185	2	per	per	ADP
abrj-267	185	3	the	the	DET
abrj-267	185	4	fornell	fornell	ADJ
abrj-267	185	5	-	-	PUNCT
abrj-267	185	6	larcker	larcker	NOUN
abrj-267	185	7	criterion	criterion	NOUN
abrj-267	185	8	,	,	PUNCT
abrj-267	185	9	the	the	DET
abrj-267	185	10	ave	ave	PROPN
abrj-267	185	11	coefficient	coefficient	PROPN
abrj-267	185	12	's	's	PART
abrj-267	185	13	square	square	ADJ
abrj-267	185	14	roots	root	NOUN
abrj-267	185	15	must	must	AUX
abrj-267	185	16	be	be	AUX
abrj-267	185	17	greater	great	ADJ
abrj-267	185	18	than	than	SCONJ
abrj-267	185	19	the	the	DET
abrj-267	185	20	correlation	correlation	NOUN
abrj-267	185	21	value	value	NOUN
abrj-267	185	22	of	of	ADP
abrj-267	185	23	the	the	DET
abrj-267	185	24	latent	latent	NOUN
abrj-267	185	25	constructs	construct	VERB
abrj-267	185	26	.	.	PUNCT
abrj-267	186	1	as	as	SCONJ
abrj-267	186	2	shown	show	VERB
abrj-267	186	3	in	in	ADP
abrj-267	186	4	table	table	NOUN
abrj-267	186	5	iii	iii	NOUN
abrj-267	186	6	,	,	PUNCT
abrj-267	186	7	the	the	DET
abrj-267	186	8	square	square	ADJ
abrj-267	186	9	roots	root	NOUN
abrj-267	186	10	of	of	ADP
abrj-267	186	11	ave	ave	NOUN
abrj-267	186	12	coefficients	coefficient	NOUN
abrj-267	186	13	from	from	ADP
abrj-267	186	14	various	various	ADJ
abrj-267	186	15	constructs	construct	NOUN
abrj-267	186	16	in	in	ADP
abrj-267	186	17	off	off	ADP
abrj-267	186	18	-	-	PUNCT
abrj-267	186	19	diagonal	diagonal	ADJ
abrj-267	186	20	elements	element	NOUN
abrj-267	186	21	are	be	AUX
abrj-267	186	22	greater	great	ADJ
abrj-267	186	23	than	than	ADP
abrj-267	186	24	the	the	DET
abrj-267	186	25	value	value	NOUN
abrj-267	186	26	of	of	ADP
abrj-267	186	27	other	other	ADJ
abrj-267	186	28	latent	latent	NOUN
abrj-267	186	29	constructs	construct	NOUN
abrj-267	186	30	.	.	PUNCT
abrj-267	187	1	as	as	ADP
abrj-267	187	2	a	a	DET
abrj-267	187	3	result	result	NOUN
abrj-267	187	4	,	,	PUNCT
abrj-267	187	5	the	the	DET
abrj-267	187	6	study	study	NOUN
abrj-267	187	7	instrument	instrument	NOUN
abrj-267	187	8	is	be	AUX
abrj-267	187	9	discriminantly	discriminantly	ADV
abrj-267	187	10	valid	valid	ADJ
abrj-267	187	11	.	.	PUNCT
abrj-267	188	1	4	4	X
abrj-267	188	2	.	.	NOUN
abrj-267	188	3	results	result	VERB
abrj-267	188	4	the	the	DET
abrj-267	188	5	following	following	ADJ
abrj-267	188	6	conclusions	conclusion	NOUN
abrj-267	188	7	were	be	AUX
abrj-267	188	8	reached	reach	VERB
abrj-267	188	9	after	after	ADP
abrj-267	188	10	examining	examine	VERB
abrj-267	188	11	the	the	DET
abrj-267	188	12	data	datum	NOUN
abrj-267	188	13	gathered	gather	VERB
abrj-267	188	14	.	.	PUNCT
abrj-267	189	1	the	the	DET
abrj-267	189	2	researchers	researcher	NOUN
abrj-267	189	3	tested	test	VERB
abrj-267	189	4	the	the	DET
abrj-267	189	5	direct	direct	ADJ
abrj-267	189	6	effects	effect	NOUN
abrj-267	189	7	of	of	ADP
abrj-267	189	8	both	both	DET
abrj-267	189	9	variables	variable	NOUN
abrj-267	189	10	.	.	PUNCT
abrj-267	190	1	asian	asian	ADJ
abrj-267	190	2	business	business	PROPN
abrj-267	190	3	research	research	NOUN
abrj-267	190	4	journal	journal	NOUN
abrj-267	190	5	,	,	PUNCT
abrj-267	190	6	2025	2025	NUM
abrj-267	190	7	,	,	PUNCT
abrj-267	190	8	10(2	10(2	NUM
abrj-267	190	9	):	):	PUNCT
abrj-267	190	10	1	1	NUM
abrj-267	190	11	-	-	SYM
abrj-267	190	12	9	9	NUM
abrj-267	190	13	7	7	NUM
abrj-267	190	14	©	©	PROPN
abrj-267	190	15	2025	2025	NUM
abrj-267	190	16	by	by	ADP
abrj-267	190	17	the	the	DET
abrj-267	190	18	authors	author	NOUN
abrj-267	190	19	;	;	PUNCT
abrj-267	190	20	licensee	licensee	NOUN
abrj-267	190	21	eastern	eastern	ADJ
abrj-267	190	22	centre	centre	NOUN
abrj-267	190	23	of	of	ADP
abrj-267	190	24	science	science	NOUN
abrj-267	190	25	and	and	CCONJ
abrj-267	190	26	education	education	NOUN
abrj-267	190	27	,	,	PUNCT
abrj-267	190	28	usa	usa	PROPN
abrj-267	190	29	figure	figure	NOUN
abrj-267	190	30	2	2	NUM
abrj-267	190	31	.	.	PUNCT
abrj-267	191	1	the	the	DET
abrj-267	191	2	path	path	NOUN
abrj-267	191	3	coefficients	coefficient	NOUN
abrj-267	191	4	of	of	ADP
abrj-267	191	5	the	the	DET
abrj-267	191	6	pls	pls	PROPN
abrj-267	191	7	model	model	NOUN
abrj-267	191	8	.	.	PUNCT
abrj-267	192	1	figure	figure	NOUN
abrj-267	192	2	2	2	NUM
abrj-267	192	3	illustrates	illustrate	VERB
abrj-267	192	4	the	the	DET
abrj-267	192	5	path	path	NOUN
abrj-267	192	6	coefficients	coefficient	NOUN
abrj-267	192	7	of	of	ADP
abrj-267	192	8	the	the	DET
abrj-267	192	9	pls	pls	PROPN
abrj-267	192	10	model	model	NOUN
abrj-267	192	11	.	.	PUNCT
abrj-267	193	1	it	it	PRON
abrj-267	193	2	depicts	depict	VERB
abrj-267	193	3	that	that	SCONJ
abrj-267	193	4	social	social	ADJ
abrj-267	193	5	media	medium	NOUN
abrj-267	193	6	marketing	marketing	NOUN
abrj-267	193	7	relates	relate	VERB
abrj-267	193	8	to	to	ADP
abrj-267	193	9	information	information	NOUN
abrj-267	193	10	accessibility	accessibility	NOUN
abrj-267	193	11	(	(	PUNCT
abrj-267	193	12	β=0.29	β=0.29	NOUN
abrj-267	193	13	;	;	PUNCT
abrj-267	193	14	p=<0.01	p=<0.01	X
abrj-267	193	15	)	)	PUNCT
abrj-267	193	16	is	be	AUX
abrj-267	193	17	significantly	significantly	ADV
abrj-267	193	18	and	and	CCONJ
abrj-267	193	19	certainly	certainly	ADV
abrj-267	193	20	affecting	affect	VERB
abrj-267	193	21	functional	functional	ADJ
abrj-267	193	22	value	value	NOUN
abrj-267	193	23	of	of	ADP
abrj-267	193	24	customer	customer	NOUN
abrj-267	193	25	value	value	NOUN
abrj-267	193	26	proposition	proposition	NOUN
abrj-267	193	27	.	.	PUNCT
abrj-267	194	1	further	far	ADV
abrj-267	194	2	,	,	PUNCT
abrj-267	194	3	it	it	PRON
abrj-267	194	4	is	be	AUX
abrj-267	194	5	also	also	ADV
abrj-267	194	6	noted	note	VERB
abrj-267	194	7	a	a	DET
abrj-267	194	8	positive	positive	ADJ
abrj-267	194	9	and	and	CCONJ
abrj-267	194	10	significant	significant	ADJ
abrj-267	194	11	effects	effect	NOUN
abrj-267	194	12	to	to	ADP
abrj-267	194	13	emotional	emotional	ADJ
abrj-267	194	14	value	value	NOUN
abrj-267	194	15	(	(	PUNCT
abrj-267	194	16	β=0.12	β=0.12	NOUN
abrj-267	194	17	;	;	PUNCT
abrj-267	194	18	p<0.01	p<0.01	PROPN
abrj-267	194	19	)	)	PUNCT
abrj-267	194	20	,	,	PUNCT
abrj-267	194	21	economic	economic	ADJ
abrj-267	194	22	value	value	NOUN
abrj-267	194	23	(	(	PUNCT
abrj-267	194	24	β=0.19	β=0.19	X
abrj-267	194	25	;	;	PUNCT
abrj-267	194	26	p<0.01	p<0.01	PROPN
abrj-267	194	27	)	)	PUNCT
abrj-267	194	28	,	,	PUNCT
abrj-267	194	29	and	and	CCONJ
abrj-267	194	30	symbolic	symbolic	ADJ
abrj-267	194	31	value	value	NOUN
abrj-267	194	32	(	(	PUNCT
abrj-267	194	33	β=0.17	β=0.17	X
abrj-267	194	34	;	;	PUNCT
abrj-267	194	35	p<0.01	p<0.01	PROPN
abrj-267	194	36	)	)	PUNCT
abrj-267	194	37	.	.	PUNCT
abrj-267	195	1	moreover	moreover	ADV
abrj-267	195	2	,	,	PUNCT
abrj-267	195	3	contents	content	NOUN
abrj-267	195	4	/	/	SYM
abrj-267	195	5	campaigns	campaign	NOUN
abrj-267	195	6	shows	show	VERB
abrj-267	195	7	a	a	DET
abrj-267	195	8	significant	significant	ADJ
abrj-267	195	9	and	and	CCONJ
abrj-267	195	10	positive	positive	ADJ
abrj-267	195	11	effects	effect	NOUN
abrj-267	195	12	to	to	ADP
abrj-267	195	13	functional	functional	ADJ
abrj-267	195	14	value	value	NOUN
abrj-267	195	15	(	(	PUNCT
abrj-267	195	16	(	(	PUNCT
abrj-267	195	17	β=0.11	β=0.11	X
abrj-267	195	18	;	;	PUNCT
abrj-267	195	19	p=.012	p=.012	NOUN
abrj-267	195	20	)	)	PUNCT
abrj-267	195	21	,	,	PUNCT
abrj-267	195	22	emotional	emotional	ADJ
abrj-267	195	23	value	value	NOUN
abrj-267	195	24	(	(	PUNCT
abrj-267	195	25	β=0.19	β=0.19	X
abrj-267	195	26	;	;	PUNCT
abrj-267	195	27	p<0.01	p<0.01	PROPN
abrj-267	195	28	)	)	PUNCT
abrj-267	195	29	,	,	PUNCT
abrj-267	195	30	economic	economic	ADJ
abrj-267	195	31	value	value	NOUN
abrj-267	195	32	(	(	PUNCT
abrj-267	195	33	β=0.11	β=0.11	X
abrj-267	195	34	;	;	PUNCT
abrj-267	195	35	p=.016	p=.016	PROPN
abrj-267	195	36	)	)	PUNCT
abrj-267	195	37	,	,	PUNCT
abrj-267	195	38	and	and	CCONJ
abrj-267	195	39	symbolic	symbolic	ADJ
abrj-267	195	40	values	value	NOUN
abrj-267	195	41	(	(	PUNCT
abrj-267	195	42	β=0.25	β=0.25	NOUN
abrj-267	195	43	;	;	PUNCT
abrj-267	195	44	p<0.01	p<0.01	PROPN
abrj-267	195	45	)	)	PUNCT
abrj-267	195	46	.	.	PUNCT
abrj-267	196	1	it	it	PRON
abrj-267	196	2	is	be	AUX
abrj-267	196	3	further	far	ADV
abrj-267	196	4	depicting	depict	VERB
abrj-267	196	5	positive	positive	ADJ
abrj-267	196	6	and	and	CCONJ
abrj-267	196	7	significant	significant	ADJ
abrj-267	196	8	effects	effect	NOUN
abrj-267	196	9	of	of	ADP
abrj-267	196	10	interaction	interaction	NOUN
abrj-267	196	11	with	with	ADP
abrj-267	196	12	functional	functional	ADJ
abrj-267	196	13	value	value	NOUN
abrj-267	196	14	(	(	PUNCT
abrj-267	196	15	β=0.28	β=0.28	NUM
abrj-267	196	16	;	;	PUNCT
abrj-267	196	17	p<0.01	p<0.01	PROPN
abrj-267	196	18	)	)	PUNCT
abrj-267	196	19	,	,	PUNCT
abrj-267	196	20	emotional	emotional	ADJ
abrj-267	196	21	value	value	NOUN
abrj-267	196	22	(	(	PUNCT
abrj-267	196	23	β=0.16	β=0.16	NOUN
abrj-267	196	24	;	;	PUNCT
abrj-267	196	25	p<0.01	p<0.01	PROPN
abrj-267	196	26	)	)	PUNCT
abrj-267	196	27	,	,	PUNCT
abrj-267	196	28	and	and	CCONJ
abrj-267	196	29	economic	economic	ADJ
abrj-267	196	30	value	value	NOUN
abrj-267	196	31	(	(	PUNCT
abrj-267	196	32	β=0.29	β=0.29	NOUN
abrj-267	196	33	;	;	PUNCT
abrj-267	196	34	p<0.01	p<0.01	PROPN
abrj-267	196	35	)	)	PUNCT
abrj-267	196	36	,	,	PUNCT
abrj-267	196	37	while	while	SCONJ
abrj-267	196	38	it	it	PRON
abrj-267	196	39	does	do	AUX
abrj-267	196	40	not	not	PART
abrj-267	196	41	show	show	VERB
abrj-267	196	42	positive	positive	ADJ
abrj-267	196	43	and	and	CCONJ
abrj-267	196	44	significant	significant	ADJ
abrj-267	196	45	effects	effect	NOUN
abrj-267	196	46	to	to	ADP
abrj-267	196	47	symbolic	symbolic	ADJ
abrj-267	196	48	value	value	NOUN
abrj-267	196	49	(	(	PUNCT
abrj-267	196	50	β=0.04	β=0.04	NOUN
abrj-267	196	51	;	;	PUNCT
abrj-267	196	52	p<0.01	p<0.01	PROPN
abrj-267	196	53	)	)	PUNCT
abrj-267	196	54	.	.	PUNCT
abrj-267	197	1	lastly	lastly	ADV
abrj-267	197	2	,	,	PUNCT
abrj-267	197	3	influence	influence	NOUN
abrj-267	197	4	shows	show	VERB
abrj-267	197	5	a	a	DET
abrj-267	197	6	significant	significant	ADJ
abrj-267	197	7	and	and	CCONJ
abrj-267	197	8	positive	positive	ADJ
abrj-267	197	9	effects	effect	NOUN
abrj-267	197	10	to	to	ADP
abrj-267	197	11	functional	functional	ADJ
abrj-267	197	12	value	value	NOUN
abrj-267	197	13	(	(	PUNCT
abrj-267	197	14	β=0.21	β=0.21	NOUN
abrj-267	197	15	;	;	PUNCT
abrj-267	197	16	p<0.01	p<0.01	PROPN
abrj-267	197	17	)	)	PUNCT
abrj-267	197	18	,	,	PUNCT
abrj-267	197	19	emotional	emotional	ADJ
abrj-267	197	20	value	value	NOUN
abrj-267	197	21	(	(	PUNCT
abrj-267	197	22	β=0.41	β=0.41	NOUN
abrj-267	197	23	;	;	PUNCT
abrj-267	197	24	p<0.01	p<0.01	PROPN
abrj-267	197	25	)	)	PUNCT
abrj-267	197	26	,	,	PUNCT
abrj-267	197	27	economic	economic	ADJ
abrj-267	197	28	value	value	NOUN
abrj-267	197	29	(	(	PUNCT
abrj-267	197	30	β=0.40	β=0.40	NOUN
abrj-267	197	31	;	;	PUNCT
abrj-267	197	32	p<0.01	p<0.01	PROPN
abrj-267	197	33	)	)	PUNCT
abrj-267	197	34	,	,	PUNCT
abrj-267	197	35	and	and	CCONJ
abrj-267	197	36	symbolic	symbolic	ADJ
abrj-267	197	37	value	value	NOUN
abrj-267	197	38	(	(	PUNCT
abrj-267	197	39	β=0.33	β=0.33	NUM
abrj-267	197	40	;	;	PUNCT
abrj-267	197	41	p<0.01	p<0.01	PROPN
abrj-267	197	42	)	)	PUNCT
abrj-267	197	43	.	.	PUNCT
abrj-267	198	1	the	the	DET
abrj-267	198	2	data	datum	NOUN
abrj-267	198	3	support	support	VERB
abrj-267	198	4	the	the	DET
abrj-267	198	5	theories	theory	NOUN
abrj-267	198	6	h1a	h1a	PROPN
abrj-267	198	7	,	,	PUNCT
abrj-267	198	8	h1b	h1b	PROPN
abrj-267	198	9	,	,	PUNCT
abrj-267	198	10	h1c	h1c	PROPN
abrj-267	198	11	,	,	PUNCT
abrj-267	198	12	h1d	h1d	NOUN
abrj-267	198	13	,	,	PUNCT
abrj-267	198	14	h2a	h2a	NOUN
abrj-267	198	15	,	,	PUNCT
abrj-267	198	16	h2b	h2b	PROPN
abrj-267	198	17	,	,	PUNCT
abrj-267	198	18	h2c	h2c	NOUN
abrj-267	198	19	,	,	PUNCT
abrj-267	198	20	h2d	h2d	AUX
abrj-267	198	21	,	,	PUNCT
abrj-267	198	22	h3a	h3a	NOUN
abrj-267	198	23	,	,	PUNCT
abrj-267	198	24	h3b	h3b	PROPN
abrj-267	198	25	,	,	PUNCT
abrj-267	198	26	h3c	h3c	PROPN
abrj-267	198	27	,	,	PUNCT
abrj-267	198	28	h4a	h4a	PROPN
abrj-267	198	29	,	,	PUNCT
abrj-267	198	30	h4b	h4b	PROPN
abrj-267	198	31	,	,	PUNCT
abrj-267	198	32	h4c	h4c	NOUN
abrj-267	198	33	,	,	PUNCT
abrj-267	198	34	and	and	CCONJ
abrj-267	198	35	h4d	h4d	NOUN
abrj-267	198	36	.	.	PUNCT
abrj-267	199	1	h3c	h3c	PROPN
abrj-267	199	2	,	,	PUNCT
abrj-267	199	3	were	be	AUX
abrj-267	199	4	not	not	PART
abrj-267	199	5	supported	support	VERB
abrj-267	199	6	.	.	PUNCT
abrj-267	200	1	based	base	VERB
abrj-267	200	2	on	on	ADP
abrj-267	200	3	the	the	DET
abrj-267	200	4	route	route	NOUN
abrj-267	200	5	model	model	NOUN
abrj-267	200	6	of	of	ADP
abrj-267	200	7	the	the	DET
abrj-267	200	8	pls	pls	NOUN
abrj-267	200	9	depicts	depict	VERB
abrj-267	200	10	that	that	SCONJ
abrj-267	200	11	four	four	NUM
abrj-267	200	12	exogenous	exogenous	ADJ
abrj-267	200	13	variables	variable	NOUN
abrj-267	200	14	of	of	ADP
abrj-267	200	15	social	social	ADJ
abrj-267	200	16	media	medium	NOUN
abrj-267	200	17	marketing	marketing	NOUN
abrj-267	200	18	can	can	AUX
abrj-267	200	19	predict	predict	VERB
abrj-267	200	20	customer	customer	NOUN
abrj-267	200	21	value	value	NOUN
abrj-267	200	22	proposition	proposition	NOUN
abrj-267	200	23	in	in	ADP
abrj-267	200	24	terms	term	NOUN
abrj-267	200	25	of	of	ADP
abrj-267	200	26	functional	functional	ADJ
abrj-267	200	27	value	value	NOUN
abrj-267	200	28	of	of	ADP
abrj-267	200	29	at	at	ADV
abrj-267	200	30	least	least	ADV
abrj-267	200	31	61	61	NUM
abrj-267	200	32	%	%	NOUN
abrj-267	200	33	,	,	PUNCT
abrj-267	200	34	emotional	emotional	ADJ
abrj-267	200	35	value	value	NOUN
abrj-267	200	36	of	of	ADP
abrj-267	200	37	at	at	ADV
abrj-267	200	38	least	least	ADV
abrj-267	200	39	62	62	NUM
abrj-267	200	40	%	%	NOUN
abrj-267	200	41	,	,	PUNCT
abrj-267	200	42	economic	economic	ADJ
abrj-267	200	43	value	value	NOUN
abrj-267	200	44	of	of	ADP
abrj-267	200	45	60	60	NUM
abrj-267	200	46	%	%	NOUN
abrj-267	200	47	,	,	PUNCT
abrj-267	200	48	and	and	CCONJ
abrj-267	200	49	symbolic	symbolic	ADJ
abrj-267	200	50	value	value	NOUN
abrj-267	200	51	of	of	ADP
abrj-267	200	52	at	at	ADV
abrj-267	200	53	least	least	ADV
abrj-267	200	54	49	49	NUM
abrj-267	200	55	%	%	NOUN
abrj-267	200	56	.	.	PUNCT
abrj-267	201	1	table	table	NOUN
abrj-267	201	2	4	4	NUM
abrj-267	201	3	.	.	PUNCT
abrj-267	202	1	the	the	DET
abrj-267	202	2	pls	pls	PROPN
abrj-267	202	3	model	model	NOUN
abrj-267	202	4	's	's	PART
abrj-267	202	5	direct	direct	ADJ
abrj-267	202	6	effect	effect	NOUN
abrj-267	202	7	.	.	PUNCT
abrj-267	203	1	direct	direct	ADJ
abrj-267	203	2	effects	effect	NOUN
abrj-267	203	3	β	β	X
abrj-267	203	4	se	se	X
abrj-267	203	5	p	p	NOUN
abrj-267	203	6	-	-	PUNCT
abrj-267	203	7	value	value	NOUN
abrj-267	203	8	h1a	h1a	NOUN
abrj-267	203	9	.	.	PUNCT
abrj-267	204	1	inform	inform	VERB
abrj-267	204	2	-	-	PUNCT
abrj-267	204	3	>	>	X
abrj-267	204	4	functional	functional	ADJ
abrj-267	204	5	0.295	0.295	NUM
abrj-267	204	6	0.048	0.048	NUM
abrj-267	204	7	<	<	X
abrj-267	204	8	0.001	0.001	NUM
abrj-267	204	9	0.200	0.200	NUM
abrj-267	204	10	h1b	h1b	NOUN
abrj-267	204	11	.	.	PUNCT
abrj-267	205	1	inform	inform	VERB
abrj-267	205	2	-	-	PUNCT
abrj-267	205	3	>	>	X
abrj-267	205	4	emotional	emotional	ADJ
abrj-267	205	5	0.116	0.116	NUM
abrj-267	205	6	0.049	0.049	NUM
abrj-267	205	7	0.009	0.009	NUM
abrj-267	205	8	0.072	0.072	NUM
abrj-267	205	9	h1c	h1c	PROPN
abrj-267	205	10	.	.	PUNCT
abrj-267	206	1	inform	inform	VERB
abrj-267	206	2	-	-	PUNCT
abrj-267	206	3	>	>	X
abrj-267	206	4	economical	economical	ADJ
abrj-267	206	5	0.194	0.194	NUM
abrj-267	206	6	0.049	0.049	NUM
abrj-267	206	7	<	<	X
abrj-267	206	8	0.001	0.001	NUM
abrj-267	206	9	0.124	0.124	NUM
abrj-267	206	10	h1d	h1d	NOUN
abrj-267	206	11	.	.	PUNCT
abrj-267	207	1	inform	inform	NOUN
abrj-267	207	2	-	-	PUNCT
abrj-267	207	3	>	>	X
abrj-267	207	4	symbolic	symbolic	ADJ
abrj-267	207	5	0.170	0.170	NUM
abrj-267	207	6	0.049	0.049	NUM
abrj-267	207	7	<	<	X
abrj-267	207	8	0.001	0.001	NUM
abrj-267	207	9	0.098	0.098	NUM
abrj-267	207	10	h2a	h2a	NOUN
abrj-267	207	11	.	.	PUNCT
abrj-267	208	1	content	content	NOUN
abrj-267	208	2	-	-	PUNCT
abrj-267	208	3	>	>	X
abrj-267	208	4	functional	functional	ADJ
abrj-267	208	5	0.112	0.112	NUM
abrj-267	208	6	0.049	0.049	NUM
abrj-267	208	7	0.012	0.012	NUM
abrj-267	208	8	0.074	0.074	NUM
abrj-267	208	9	h2b	h2b	PROPN
abrj-267	208	10	.	.	PUNCT
abrj-267	209	1	content	content	NOUN
abrj-267	209	2	-	-	PUNCT
abrj-267	209	3	>	>	X
abrj-267	209	4	emotional	emotional	ADJ
abrj-267	209	5	0.192	0.192	NUM
abrj-267	209	6	0.049	0.049	NUM
abrj-267	209	7	<	<	X
abrj-267	209	8	0.001	0.001	NUM
abrj-267	209	9	0.132	0.132	NUM
abrj-267	209	10	h2c	h2c	NOUN
abrj-267	209	11	.	.	PUNCT
abrj-267	210	1	content	content	NOUN
abrj-267	210	2	-	-	PUNCT
abrj-267	210	3	>	>	X
abrj-267	210	4	economical	economical	ADJ
abrj-267	210	5	0.106	0.106	NUM
abrj-267	210	6	0.049	0.049	NUM
abrj-267	210	7	0.016	0.016	NUM
abrj-267	210	8	0.070	0.070	NUM
abrj-267	210	9	h2d	h2d	X
abrj-267	210	10	.	.	PUNCT
abrj-267	211	1	content	content	NOUN
abrj-267	211	2	-	-	PUNCT
abrj-267	211	3	>	>	X
abrj-267	211	4	symbolic	symbolic	ADJ
abrj-267	211	5	0.250	0.250	NUM
abrj-267	211	6	0.048	0.048	NUM
abrj-267	211	7	<	<	X
abrj-267	211	8	0.001	0.001	NUM
abrj-267	211	9	0.157	0.157	NUM
abrj-267	211	10	h3a	h3a	NOUN
abrj-267	211	11	.	.	PUNCT
abrj-267	211	12	interaction	interaction	NOUN
abrj-267	211	13	-	-	PUNCT
abrj-267	211	14	>	>	X
abrj-267	211	15	functional	functional	ADJ
abrj-267	211	16	0.285	0.285	NUM
abrj-267	211	17	0.048	0.048	NUM
abrj-267	211	18	<	<	X
abrj-267	211	19	0.001	0.001	NUM
abrj-267	211	20	0.194	0.194	NUM
abrj-267	211	21	h3b	h3b	X
abrj-267	211	22	.	.	PUNCT
abrj-267	212	1	interaction	interaction	NOUN
abrj-267	212	2	-	-	PUNCT
abrj-267	212	3	>	>	X
abrj-267	212	4	emotional	emotional	ADJ
abrj-267	212	5	0.163	0.163	NUM
abrj-267	212	6	0.049	0.049	NUM
abrj-267	212	7	<	<	X
abrj-267	212	8	0.001	0.001	NUM
abrj-267	212	9	0.106	0.106	NUM
abrj-267	212	10	h3c	h3c	NOUN
abrj-267	212	11	.	.	PUNCT
abrj-267	213	1	interaction	interaction	NOUN
abrj-267	213	2	-	-	PUNCT
abrj-267	213	3	>	>	X
abrj-267	213	4	economical	economical	ADJ
abrj-267	213	5	0.181	0.181	NUM
abrj-267	213	6	0.049	0.049	NUM
abrj-267	213	7	<	<	X
abrj-267	213	8	0.001	0.001	NUM
abrj-267	213	9	0.116	0.116	NUM
abrj-267	213	10	h3d	h3d	PROPN
abrj-267	213	11	.	.	PUNCT
abrj-267	214	1	interaction	interaction	NOUN
abrj-267	214	2	-	-	PUNCT
abrj-267	214	3	>	>	X
abrj-267	214	4	symbolic	symbolic	ADJ
abrj-267	214	5	0.048	0.048	NUM
abrj-267	214	6	0.050	0.050	NUM
abrj-267	214	7	0.165	0.165	NUM
abrj-267	214	8	0.026	0.026	NUM
abrj-267	214	9	h4a	h4a	PROPN
abrj-267	214	10	.	.	PUNCT
abrj-267	215	1	influence	influence	NOUN
abrj-267	215	2	-	-	PUNCT
abrj-267	215	3	>	>	X
abrj-267	215	4	functional	functional	ADJ
abrj-267	215	5	0.213	0.213	NUM
abrj-267	215	6	0.049	0.049	NUM
abrj-267	215	7	<	<	X
abrj-267	215	8	0.001	0.001	NUM
abrj-267	215	9	0.145	0.145	NUM
abrj-267	215	10	h4b	h4b	PROPN
abrj-267	215	11	.	.	PUNCT
abrj-267	215	12	influence	influence	NOUN
abrj-267	215	13	-	-	PUNCT
abrj-267	215	14	>	>	X
abrj-267	215	15	emotional	emotional	ADJ
abrj-267	215	16	0.415	0.415	NUM
abrj-267	215	17	0.047	0.047	NUM
abrj-267	215	18	<	<	X
abrj-267	215	19	0.001	0.001	NUM
abrj-267	215	20	0.308	0.308	NUM
abrj-267	215	21	h4c	h4c	NOUN
abrj-267	215	22	.	.	PUNCT
abrj-267	216	1	influence	influence	NOUN
abrj-267	216	2	-	-	PUNCT
abrj-267	216	3	>	>	X
abrj-267	216	4	economical	economical	ADJ
abrj-267	216	5	0.400	0.400	NUM
abrj-267	216	6	0.047	0.047	NUM
abrj-267	216	7	<	<	X
abrj-267	216	8	0.001	0.001	NUM
abrj-267	216	9	0.291	0.291	NUM
abrj-267	216	10	h4d	h4d	NOUN
abrj-267	216	11	.	.	PUNCT
abrj-267	217	1	influence	influence	NOUN
abrj-267	217	2	-	-	PUNCT
abrj-267	217	3	>	>	X
abrj-267	217	4	symbolic	symbolic	ADJ
abrj-267	217	5	0.329	0.329	NUM
abrj-267	217	6	0.048	0.048	NUM
abrj-267	217	7	<	<	NOUN
abrj-267	217	8	0.001	0.001	NUM
abrj-267	217	9	0.210	0.210	NUM
abrj-267	217	10	note	note	NOUN
abrj-267	217	11	:	:	PUNCT
abrj-267	217	12	f2	f2	PROPN
abrj-267	217	13	is	be	AUX
abrj-267	217	14	the	the	DET
abrj-267	217	15	cohen	cohen	NOUN
abrj-267	217	16	’s	’s	PART
abrj-267	217	17	(	(	PUNCT
abrj-267	217	18	1988	1988	NUM
abrj-267	217	19	)	)	PUNCT
abrj-267	217	20	effect	effect	NOUN
abrj-267	217	21	size	size	NOUN
abrj-267	217	22	:	:	PUNCT
abrj-267	217	23	0.02	0.02	NUM
abrj-267	217	24	=	=	SYM
abrj-267	217	25	small	small	ADJ
abrj-267	217	26	,	,	PUNCT
abrj-267	217	27	0.15	0.15	NUM
abrj-267	217	28	=	=	SYM
abrj-267	217	29	medium	medium	ADJ
abrj-267	217	30	,	,	PUNCT
abrj-267	217	31	0.35	0.35	NUM
abrj-267	217	32	=	=	SYM
abrj-267	217	33	large	large	ADJ
abrj-267	217	34	;	;	PUNCT
abrj-267	217	35	se	se	X
abrj-267	217	36	=	=	SYM
abrj-267	217	37	standard	standard	ADJ
abrj-267	217	38	error	error	NOUN
abrj-267	217	39	;	;	PUNCT
abrj-267	217	40	β	β	X
abrj-267	217	41	=	=	SYM
abrj-267	217	42	standardized	standardize	VERB
abrj-267	217	43	path	path	NOUN
abrj-267	217	44	coefficient	coefficient	NOUN
abrj-267	217	45	.	.	PUNCT
abrj-267	218	1	table	table	NOUN
abrj-267	218	2	4	4	NUM
abrj-267	218	3	shows	show	VERB
abrj-267	218	4	the	the	DET
abrj-267	218	5	direct	direct	ADJ
abrj-267	218	6	effects	effect	NOUN
abrj-267	218	7	of	of	ADP
abrj-267	218	8	the	the	DET
abrj-267	218	9	pls	pls	PROPN
abrj-267	218	10	model	model	NOUN
abrj-267	218	11	.	.	PUNCT
abrj-267	219	1	the	the	DET
abrj-267	219	2	findings	finding	NOUN
abrj-267	219	3	suggested	suggest	VERB
abrj-267	219	4	,	,	PUNCT
abrj-267	219	5	eleven	eleven	NUM
abrj-267	219	6	hypotheses	hypothesis	NOUN
abrj-267	219	7	were	be	AUX
abrj-267	219	8	established	establish	VERB
abrj-267	219	9	.	.	PUNCT
abrj-267	220	1	h1a	h1a	NOUN
abrj-267	220	2	(	(	PUNCT
abrj-267	220	3	β=0.295	β=0.295	X
abrj-267	220	4	;	;	PUNCT
abrj-267	220	5	p=<0.001	p=<0.001	NOUN
abrj-267	220	6	,	,	PUNCT
abrj-267	220	7	se=0.048	se=0.048	NOUN
abrj-267	220	8	,	,	PUNCT
abrj-267	220	9	𝑓2	𝑓2	NOUN
abrj-267	220	10	=	=	NOUN
abrj-267	220	11	0.200	0.200	NUM
abrj-267	220	12	)	)	PUNCT
abrj-267	220	13	,	,	PUNCT
abrj-267	220	14	h1b	h1b	PROPN
abrj-267	220	15	(	(	PUNCT
abrj-267	220	16	β=0.116	β=0.116	NUM
abrj-267	220	17	;	;	PUNCT
abrj-267	220	18	p=0.009	p=0.009	X
abrj-267	220	19	,	,	PUNCT
abrj-267	220	20	se=0.049	se=0.049	PROPN
abrj-267	220	21	,	,	PUNCT
abrj-267	220	22	𝑓2	𝑓2	NOUN
abrj-267	220	23	=	=	NOUN
abrj-267	220	24	0.072	0.072	NUM
abrj-267	220	25	)	)	PUNCT
abrj-267	220	26	,	,	PUNCT
abrj-267	220	27	h1c	h1c	PROPN
abrj-267	220	28	(	(	PUNCT
abrj-267	220	29	β=0.194	β=0.194	X
abrj-267	220	30	;	;	PUNCT
abrj-267	220	31	p=<0.01	p=<0.01	X
abrj-267	220	32	,	,	PUNCT
abrj-267	220	33	se=0.049	se=0.049	NOUN
abrj-267	220	34	,	,	PUNCT
abrj-267	220	35	𝑓2	𝑓2	NOUN
abrj-267	220	36	=	=	NOUN
abrj-267	220	37	0.124	0.124	NUM
abrj-267	220	38	)	)	PUNCT
abrj-267	220	39	,	,	PUNCT
abrj-267	220	40	h1d	h1d	NOUN
abrj-267	220	41	(	(	PUNCT
abrj-267	220	42	β=0.170	β=0.170	X
abrj-267	220	43	;	;	PUNCT
abrj-267	220	44	p=<0.01	p=<0.01	X
abrj-267	220	45	,	,	PUNCT
abrj-267	220	46	se=0.49	se=0.49	PROPN
abrj-267	220	47	,	,	PUNCT
abrj-267	220	48	𝑓2	𝑓2	NOUN
abrj-267	220	49	=	=	NOUN
abrj-267	220	50	0.098	0.098	NUM
abrj-267	220	51	)	)	PUNCT
abrj-267	220	52	,	,	PUNCT
abrj-267	220	53	h2a	h2a	X
abrj-267	220	54	(	(	PUNCT
abrj-267	220	55	β=0.112	β=0.112	X
abrj-267	220	56	;	;	PUNCT
abrj-267	220	57	p=0.012	p=0.012	NUM
abrj-267	220	58	,	,	PUNCT
abrj-267	220	59	se=0.49	se=0.49	PROPN
abrj-267	220	60	,	,	PUNCT
abrj-267	220	61	𝑓2	𝑓2	PROPN
abrj-267	220	62	=	=	NOUN
abrj-267	220	63	0.074	0.074	NUM
abrj-267	220	64	)	)	PUNCT
abrj-267	220	65	,	,	PUNCT
abrj-267	220	66	h2b	h2b	PROPN
abrj-267	220	67	(	(	PUNCT
abrj-267	220	68	β=0.192	β=0.192	NOUN
abrj-267	220	69	;	;	PUNCT
abrj-267	220	70	p=<0.01	p=<0.01	X
abrj-267	220	71	,	,	PUNCT
abrj-267	220	72	se=0.49	se=0.49	PROPN
abrj-267	220	73	,	,	PUNCT
abrj-267	220	74	𝑓2	𝑓2	NOUN
abrj-267	220	75	=	=	NOUN
abrj-267	220	76	0.132	0.132	NUM
abrj-267	220	77	)	)	PUNCT
abrj-267	220	78	,	,	PUNCT
abrj-267	220	79	h2c	h2c	X
abrj-267	220	80	(	(	PUNCT
abrj-267	220	81	β=0.106	β=0.106	X
abrj-267	220	82	;	;	PUNCT
abrj-267	220	83	p=<0.016	p=<0.016	NUM
abrj-267	220	84	,	,	PUNCT
abrj-267	220	85	se=0.49	se=0.49	PROPN
abrj-267	220	86	,	,	PUNCT
abrj-267	220	87	𝑓2	𝑓2	NOUN
abrj-267	220	88	=	=	NOUN
abrj-267	220	89	0.070	0.070	NUM
abrj-267	220	90	)	)	PUNCT
abrj-267	220	91	,	,	PUNCT
abrj-267	220	92	h2d	h2d	PUNCT
abrj-267	220	93	(	(	PUNCT
abrj-267	220	94	β=0.250	β=0.250	NUM
abrj-267	220	95	;	;	PUNCT
abrj-267	220	96	p=<0.01	p=<0.01	ADJ
abrj-267	220	97	,	,	PUNCT
abrj-267	220	98	se=0.48	se=0.48	ADJ
abrj-267	220	99	,	,	PUNCT
abrj-267	220	100	𝑓2	𝑓2	NOUN
abrj-267	220	101	=	=	NOUN
abrj-267	220	102	0.157	0.157	NUM
abrj-267	220	103	)	)	PUNCT
abrj-267	220	104	,	,	PUNCT
abrj-267	220	105	h3a	h3a	X
abrj-267	220	106	(	(	PUNCT
abrj-267	220	107	β=0.285	β=0.285	NUM
abrj-267	220	108	;	;	PUNCT
abrj-267	220	109	p=<0.01	p=<0.01	X
abrj-267	220	110	,	,	PUNCT
abrj-267	220	111	se=0.48	se=0.48	ADJ
abrj-267	220	112	,	,	PUNCT
abrj-267	220	113	𝑓2	𝑓2	NOUN
abrj-267	220	114	=	=	NOUN
abrj-267	220	115	0.194	0.194	NUM
abrj-267	220	116	)	)	PUNCT
abrj-267	220	117	,	,	PUNCT
abrj-267	220	118	h3b	h3b	X
abrj-267	220	119	(	(	PUNCT
abrj-267	220	120	β=0.163	β=0.163	X
abrj-267	220	121	;	;	PUNCT
abrj-267	220	122	p=<0.01	p=<0.01	X
abrj-267	220	123	,	,	PUNCT
abrj-267	220	124	se=0.049	se=0.049	NOUN
abrj-267	220	125	,	,	PUNCT
abrj-267	220	126	𝑓2	𝑓2	NOUN
abrj-267	220	127	=	=	NOUN
abrj-267	220	128	0.106	0.106	NUM
abrj-267	220	129	)	)	PUNCT
abrj-267	220	130	,	,	PUNCT
abrj-267	220	131	h3c	h3c	X
abrj-267	220	132	(	(	PUNCT
abrj-267	220	133	β=0.181	β=0.181	X
abrj-267	220	134	;	;	PUNCT
abrj-267	220	135	p=<0.01	p=<0.01	X
abrj-267	220	136	,	,	PUNCT
abrj-267	220	137	se=0.49	se=0.49	PROPN
abrj-267	220	138	,	,	PUNCT
abrj-267	220	139	𝑓2	𝑓2	ADJ
abrj-267	220	140	=	=	NOUN
abrj-267	220	141	0.116	0.116	NUM
abrj-267	220	142	)	)	PUNCT
abrj-267	220	143	,	,	PUNCT
abrj-267	220	144	h4a	h4a	PROPN
abrj-267	220	145	(	(	PUNCT
abrj-267	220	146	β=0.213	β=0.213	X
abrj-267	220	147	;	;	PUNCT
abrj-267	220	148	p=<0.01	p=<0.01	X
abrj-267	220	149	,	,	PUNCT
abrj-267	220	150	se=0.49	se=0.49	PROPN
abrj-267	220	151	,	,	PUNCT
abrj-267	220	152	𝑓2	𝑓2	PROPN
abrj-267	220	153	=	=	NOUN
abrj-267	220	154	0.145	0.145	NUM
abrj-267	220	155	)	)	PUNCT
abrj-267	220	156	,	,	PUNCT
abrj-267	220	157	h4b	h4b	PROPN
abrj-267	220	158	(	(	PUNCT
abrj-267	220	159	β=0.415	β=0.415	NUM
abrj-267	220	160	;	;	PUNCT
abrj-267	220	161	p=<0.01	p=<0.01	ADJ
abrj-267	220	162	,	,	PUNCT
abrj-267	220	163	se=0.47	se=0.47	NOUN
abrj-267	220	164	,	,	PUNCT
abrj-267	220	165	𝑓2	𝑓2	NOUN
abrj-267	220	166	=	=	NOUN
abrj-267	220	167	0.308	0.308	NUM
abrj-267	220	168	)	)	PUNCT
abrj-267	220	169	,	,	PUNCT
abrj-267	220	170	h4c	h4c	PROPN
abrj-267	220	171	(	(	PUNCT
abrj-267	220	172	β=0.400	β=0.400	ADP
abrj-267	220	173	;	;	PUNCT
abrj-267	220	174	p=<0.01	p=<0.01	X
abrj-267	220	175	,	,	PUNCT
abrj-267	220	176	se=0.47	se=0.47	NOUN
abrj-267	220	177	,	,	PUNCT
abrj-267	220	178	𝑓2	𝑓2	NOUN
abrj-267	220	179	=	=	NOUN
abrj-267	220	180	0.291	0.291	NUM
abrj-267	220	181	)	)	PUNCT
abrj-267	220	182	,	,	PUNCT
abrj-267	220	183	h4d	h4d	PROPN
abrj-267	220	184	(	(	PUNCT
abrj-267	220	185	β=0.329	β=0.329	NOUN
abrj-267	220	186	;	;	PUNCT
abrj-267	220	187	p=<0.01	p=<0.01	ADJ
abrj-267	220	188	,	,	PUNCT
abrj-267	220	189	se=0.48	se=0.48	ADJ
abrj-267	220	190	,	,	PUNCT
abrj-267	220	191	𝑓2	𝑓2	NOUN
abrj-267	220	192	=	=	NOUN
abrj-267	220	193	0.210	0.210	NUM
abrj-267	220	194	)	)	PUNCT
abrj-267	220	195	.	.	PUNCT
abrj-267	221	1	the	the	DET
abrj-267	221	2	eleven	eleven	NUM
abrj-267	221	3	hypotheses	hypothesis	NOUN
abrj-267	221	4	have	have	VERB
abrj-267	221	5	small	small	ADJ
abrj-267	221	6	to	to	PART
abrj-267	221	7	medium	medium	ADJ
abrj-267	221	8	impact	impact	NOUN
abrj-267	221	9	sizes	size	NOUN
abrj-267	221	10	,	,	PUNCT
abrj-267	221	11	according	accord	VERB
abrj-267	221	12	to	to	ADP
abrj-267	221	13	cohen	cohen	PROPN
abrj-267	221	14	's	's	PART
abrj-267	221	15	effect	effect	NOUN
abrj-267	221	16	size	size	NOUN
abrj-267	221	17	.	.	PUNCT
abrj-267	222	1	asian	asian	ADJ
abrj-267	222	2	business	business	PROPN
abrj-267	222	3	research	research	NOUN
abrj-267	222	4	journal	journal	NOUN
abrj-267	222	5	,	,	PUNCT
abrj-267	222	6	2025	2025	NUM
abrj-267	222	7	,	,	PUNCT
abrj-267	222	8	10(2	10(2	NUM
abrj-267	222	9	):	):	PUNCT
abrj-267	222	10	1	1	NUM
abrj-267	222	11	-	-	SYM
abrj-267	222	12	9	9	NUM
abrj-267	222	13	8	8	NUM
abrj-267	222	14	©	©	ADP
abrj-267	222	15	2025	2025	NUM
abrj-267	222	16	by	by	ADP
abrj-267	222	17	the	the	DET
abrj-267	222	18	authors	author	NOUN
abrj-267	222	19	;	;	PUNCT
abrj-267	222	20	licensee	licensee	NOUN
abrj-267	222	21	eastern	eastern	ADJ
abrj-267	222	22	centre	centre	NOUN
abrj-267	222	23	of	of	ADP
abrj-267	222	24	science	science	NOUN
abrj-267	222	25	and	and	CCONJ
abrj-267	222	26	education	education	NOUN
abrj-267	222	27	,	,	PUNCT
abrj-267	222	28	usa	usa	PROPN
abrj-267	222	29	table	table	NOUN
abrj-267	222	30	5	5	NUM
abrj-267	222	31	.	.	PUNCT
abrj-267	222	32	model	model	NOUN
abrj-267	222	33	fit	fit	NOUN
abrj-267	222	34	and	and	CCONJ
abrj-267	222	35	quality	quality	NOUN
abrj-267	222	36	.	.	PUNCT
abrj-267	223	1	index	index	NOUN
abrj-267	223	2	coefficient	coefficient	NOUN
abrj-267	223	3	apc	apc	PROPN
abrj-267	223	4	0.217	0.217	NUM
abrj-267	223	5	,	,	PUNCT
abrj-267	223	6	p=<0.001	p=<0.001	NOUN
abrj-267	223	7	ars	ar	VERB
abrj-267	223	8	0.581	0.581	NUM
abrj-267	223	9	,	,	PUNCT
abrj-267	223	10	p=<0.001	p=<0.001	NOUN
abrj-267	223	11	aars	aar	VERB
abrj-267	223	12	0.577	0.577	NUM
abrj-267	223	13	,	,	PUNCT
abrj-267	223	14	p=<0.001	p=<0.001	NOUN
abrj-267	223	15	avif	avif	VERB
abrj-267	223	16	2.427	2.427	NUM
abrj-267	223	17	,	,	PUNCT
abrj-267	223	18	suitable	suitable	ADJ
abrj-267	223	19	if	if	SCONJ
abrj-267	223	20	<	<	X
abrj-267	223	21	=	=	SYM
abrj-267	223	22	5	5	NUM
abrj-267	223	23	,	,	PUNCT
abrj-267	223	24	ideally	ideally	ADV
abrj-267	223	25	<	<	X
abrj-267	223	26	=	=	SYM
abrj-267	223	27	3.3	3.3	NUM
abrj-267	223	28	afvif	afvif	NOUN
abrj-267	223	29	3.175	3.175	NUM
abrj-267	223	30	,	,	PUNCT
abrj-267	223	31	suitable	suitable	ADJ
abrj-267	223	32	if	if	SCONJ
abrj-267	223	33	<	<	X
abrj-267	223	34	=	=	SYM
abrj-267	223	35	5	5	NUM
abrj-267	223	36	,	,	PUNCT
abrj-267	223	37	ideally	ideally	ADV
abrj-267	223	38	<	<	X
abrj-267	223	39	=	=	SYM
abrj-267	223	40	3.3	3.3	NUM
abrj-267	223	41	tenenhaus	tenenhaus	ADP
abrj-267	223	42	gof	gof	NOUN
abrj-267	223	43	0.618	0.618	NUM
abrj-267	223	44	,	,	PUNCT
abrj-267	223	45	small	small	ADJ
abrj-267	223	46	>	>	X
abrj-267	223	47	=	=	SYM
abrj-267	223	48	0.1	0.1	NUM
abrj-267	223	49	,	,	PUNCT
abrj-267	223	50	medium	medium	NOUN
abrj-267	223	51	>	>	NOUN
abrj-267	223	52	=	=	NOUN
abrj-267	224	1	0.25	0.25	NUM
abrj-267	224	2	,	,	PUNCT
abrj-267	224	3	large	large	ADJ
abrj-267	224	4	>	>	X
abrj-267	224	5	=	=	SYM
abrj-267	224	6	0.36	0.36	NUM
abrj-267	224	7	note	note	NOUN
abrj-267	224	8	:	:	PUNCT
abrj-267	224	9	apc	apc	PROPN
abrj-267	224	10	stands	stand	VERB
abrj-267	224	11	for	for	ADP
abrj-267	224	12	"	"	PUNCT
abrj-267	224	13	average	average	ADJ
abrj-267	224	14	path	path	NOUN
abrj-267	224	15	coefficient	coefficient	NOUN
abrj-267	224	16	.	.	PUNCT
abrj-267	224	17	"	"	PUNCT
abrj-267	225	1	aars	aar	NOUN
abrj-267	225	2	stands	stand	VERB
abrj-267	225	3	for	for	ADP
abrj-267	225	4	average	average	ADJ
abrj-267	225	5	adjusted	adjusted	ADJ
abrj-267	225	6	r	r	NOUN
abrj-267	225	7	-	-	PUNCT
abrj-267	225	8	squared	square	VERB
abrj-267	225	9	,	,	PUNCT
abrj-267	225	10	avif	avif	NOUN
abrj-267	225	11	stands	stand	VERB
abrj-267	225	12	for	for	ADP
abrj-267	225	13	average	average	ADJ
abrj-267	225	14	block	block	NOUN
abrj-267	225	15	variance	variance	NOUN
abrj-267	225	16	inflation	inflation	NOUN
abrj-267	225	17	factor	factor	NOUN
abrj-267	225	18	,	,	PUNCT
abrj-267	225	19	and	and	CCONJ
abrj-267	225	20	afvif	afvif	NOUN
abrj-267	225	21	stands	stand	VERB
abrj-267	225	22	for	for	ADP
abrj-267	225	23	average	average	ADJ
abrj-267	225	24	full	full	ADJ
abrj-267	225	25	collinearity	collinearity	NOUN
abrj-267	225	26	vif	vif	NOUN
abrj-267	225	27	.	.	PUNCT
abrj-267	226	1	the	the	DET
abrj-267	226	2	model	model	NOUN
abrj-267	226	3	fit	fit	ADJ
abrj-267	226	4	and	and	CCONJ
abrj-267	226	5	quality	quality	NOUN
abrj-267	226	6	metrics	metric	NOUN
abrj-267	226	7	are	be	AUX
abrj-267	226	8	shown	show	VERB
abrj-267	226	9	in	in	ADP
abrj-267	226	10	table	table	NOUN
abrj-267	226	11	5	5	NUM
abrj-267	226	12	.	.	PUNCT
abrj-267	227	1	apc	apc	PROPN
abrj-267	227	2	=	=	PROPN
abrj-267	227	3	0.217	0.217	NUM
abrj-267	227	4	(	(	PUNCT
abrj-267	227	5	p=0.002	p=0.002	NOUN
abrj-267	227	6	)	)	PUNCT
abrj-267	227	7	,	,	PUNCT
abrj-267	227	8	ars	ar	VERB
abrj-267	227	9	=	=	NOUN
abrj-267	227	10	0.581	0.581	NUM
abrj-267	227	11	(	(	PUNCT
abrj-267	227	12	p	p	X
abrj-267	227	13	<	<	X
abrj-267	227	14	.001	.001	NUM
abrj-267	227	15	)	)	PUNCT
abrj-267	227	16	,	,	PUNCT
abrj-267	227	17	and	and	CCONJ
abrj-267	227	18	aars	aar	VERB
abrj-267	228	1	=	=	PUNCT
abrj-267	228	2	0.577	0.577	NUM
abrj-267	228	3	(	(	PUNCT
abrj-267	228	4	p	p	X
abrj-267	228	5	<	<	X
abrj-267	228	6	0.01	0.01	NUM
abrj-267	228	7	)	)	PUNCT
abrj-267	228	8	are	be	AUX
abrj-267	228	9	depicted	depict	VERB
abrj-267	228	10	.	.	PUNCT
abrj-267	229	1	as	as	SCONJ
abrj-267	229	2	argued	argue	VERB
abrj-267	229	3	by	by	ADP
abrj-267	229	4	kock	kock	PROPN
abrj-267	229	5	(	(	PUNCT
abrj-267	229	6	2011	2011	NUM
abrj-267	229	7	)	)	PUNCT
abrj-267	229	8	,	,	PUNCT
abrj-267	229	9	to	to	PART
abrj-267	229	10	achieve	achieve	VERB
abrj-267	229	11	a	a	DET
abrj-267	229	12	decent	decent	ADJ
abrj-267	229	13	quality	quality	NOUN
abrj-267	229	14	fit	fit	NOUN
abrj-267	229	15	,	,	PUNCT
abrj-267	229	16	apc	apc	PROPN
abrj-267	229	17	,	,	PUNCT
abrj-267	229	18	ars	ar	NOUN
abrj-267	229	19	,	,	PUNCT
abrj-267	229	20	and	and	CCONJ
abrj-267	229	21	aars	aar	VERB
abrj-267	229	22	p	p	NOUN
abrj-267	229	23	-	-	PUNCT
abrj-267	229	24	values	value	NOUN
abrj-267	229	25	must	must	AUX
abrj-267	229	26	be	be	AUX
abrj-267	229	27	less	less	ADJ
abrj-267	229	28	than	than	ADP
abrj-267	229	29	0.05	0.05	NUM
abrj-267	229	30	.	.	PUNCT
abrj-267	230	1	the	the	DET
abrj-267	230	2	avif	avif	NOUN
abrj-267	230	3	and	and	CCONJ
abrj-267	230	4	afvif	afvif	NOUN
abrj-267	230	5	scores	score	NOUN
abrj-267	230	6	were	be	AUX
abrj-267	230	7	2.427	2.427	NUM
abrj-267	230	8	and	and	CCONJ
abrj-267	230	9	3.175	3.175	NUM
abrj-267	230	10	,	,	PUNCT
abrj-267	230	11	respectively	respectively	ADV
abrj-267	230	12	,	,	PUNCT
abrj-267	230	13	which	which	PRON
abrj-267	230	14	were	be	AUX
abrj-267	230	15	lower	low	ADJ
abrj-267	230	16	than	than	ADP
abrj-267	230	17	the	the	DET
abrj-267	230	18	ideal	ideal	ADJ
abrj-267	230	19	suitable	suitable	ADJ
abrj-267	230	20	score	score	NOUN
abrj-267	230	21	of	of	ADP
abrj-267	230	22	3.3	3.3	NUM
abrj-267	230	23	.	.	PUNCT
abrj-267	231	1	it	it	PRON
abrj-267	231	2	means	mean	VERB
abrj-267	231	3	no	no	DET
abrj-267	231	4	overriding	override	VERB
abrj-267	231	5	latent	latent	NOUN
abrj-267	231	6	variables	variable	NOUN
abrj-267	231	7	found	find	VERB
abrj-267	231	8	in	in	ADP
abrj-267	231	9	the	the	DET
abrj-267	231	10	model	model	NOUN
abrj-267	231	11	.	.	PUNCT
abrj-267	232	1	as	as	ADP
abrj-267	232	2	a	a	DET
abrj-267	232	3	result	result	NOUN
abrj-267	232	4	,	,	PUNCT
abrj-267	232	5	the	the	DET
abrj-267	232	6	model	model	NOUN
abrj-267	232	7	predicts	predict	VERB
abrj-267	232	8	latent	latent	NOUN
abrj-267	232	9	variables	variable	NOUN
abrj-267	232	10	in	in	ADP
abrj-267	232	11	a	a	DET
abrj-267	232	12	more	more	ADV
abrj-267	232	13	complete	complete	ADJ
abrj-267	232	14	and	and	CCONJ
abrj-267	232	15	explanatory	explanatory	ADJ
abrj-267	232	16	manner	manner	NOUN
abrj-267	232	17	lacap	lacap	NOUN
abrj-267	232	18	(	(	PUNCT
abrj-267	232	19	2021	2021	NUM
abrj-267	232	20	)	)	PUNCT
abrj-267	232	21	.	.	PUNCT
abrj-267	233	1	further	far	ADV
abrj-267	233	2	,	,	PUNCT
abrj-267	233	3	tenenhaus	tenenhaus	PRON
abrj-267	233	4	good	good	ADJ
abrj-267	233	5	of	of	ADP
abrj-267	233	6	fit	fit	ADJ
abrj-267	233	7	(	(	PUNCT
abrj-267	233	8	gof	gof	NOUN
abrj-267	233	9	)	)	PUNCT
abrj-267	233	10	valued	value	VERB
abrj-267	233	11	at	at	ADP
abrj-267	233	12	0.618	0.618	NUM
abrj-267	233	13	,	,	PUNCT
abrj-267	233	14	which	which	PRON
abrj-267	233	15	indicates	indicate	VERB
abrj-267	233	16	that	that	SCONJ
abrj-267	233	17	it	it	PRON
abrj-267	233	18	has	have	VERB
abrj-267	233	19	more	more	ADJ
abrj-267	233	20	explanatory	explanatory	ADJ
abrj-267	233	21	power	power	NOUN
abrj-267	233	22	because	because	SCONJ
abrj-267	233	23	it	it	PRON
abrj-267	233	24	is	be	AUX
abrj-267	233	25	higher	high	ADJ
abrj-267	233	26	than	than	ADP
abrj-267	233	27	the	the	DET
abrj-267	233	28	criterion	criterion	NOUN
abrj-267	233	29	of	of	ADP
abrj-267	233	30	0.36	0.36	NUM
abrj-267	233	31	.	.	PUNCT
abrj-267	234	1	5	5	NUM
abrj-267	234	2	.	.	X
abrj-267	234	3	discussion	discussion	NOUN
abrj-267	234	4	according	accord	VERB
abrj-267	234	5	to	to	ADP
abrj-267	234	6	the	the	DET
abrj-267	234	7	results	result	NOUN
abrj-267	234	8	of	of	ADP
abrj-267	234	9	this	this	DET
abrj-267	234	10	study	study	NOUN
abrj-267	234	11	,	,	PUNCT
abrj-267	234	12	information	information	NOUN
abrj-267	234	13	accessibility	accessibility	NOUN
abrj-267	234	14	and	and	CCONJ
abrj-267	234	15	content	content	NOUN
abrj-267	234	16	/	/	SYM
abrj-267	234	17	campaigns	campaign	NOUN
abrj-267	234	18	have	have	VERB
abrj-267	234	19	a	a	DET
abrj-267	234	20	positive	positive	ADJ
abrj-267	234	21	and	and	CCONJ
abrj-267	234	22	significant	significant	ADJ
abrj-267	234	23	impact	impact	NOUN
abrj-267	234	24	on	on	ADP
abrj-267	234	25	four	four	NUM
abrj-267	234	26	elements	element	NOUN
abrj-267	234	27	of	of	ADP
abrj-267	234	28	the	the	DET
abrj-267	234	29	consumer	consumer	NOUN
abrj-267	234	30	value	value	NOUN
abrj-267	234	31	proposition	proposition	NOUN
abrj-267	234	32	.	.	PUNCT
abrj-267	235	1	according	accord	VERB
abrj-267	235	2	to	to	ADP
abrj-267	235	3	vrontis	vrontis	PROPN
abrj-267	235	4	,	,	PUNCT
abrj-267	235	5	d.	d.	PROPN
abrj-267	235	6	,	,	PUNCT
abrj-267	235	7	el	el	PROPN
abrj-267	235	8	nemar	nemar	PROPN
abrj-267	235	9	,	,	PUNCT
abrj-267	235	10	s.	s.	PROPN
abrj-267	235	11	,	,	PUNCT
abrj-267	235	12	ouwaida	ouwaida	PROPN
abrj-267	235	13	,	,	PUNCT
abrj-267	235	14	a.	a.	PROPN
abrj-267	235	15	,	,	PUNCT
abrj-267	235	16	&	&	CCONJ
abrj-267	235	17	shams	sham	NOUN
abrj-267	235	18	,	,	PUNCT
abrj-267	235	19	s.	s.	PROPN
abrj-267	235	20	m.	m.	PROPN
abrj-267	235	21	r.	r.	PROPN
abrj-267	235	22	(	(	PUNCT
abrj-267	235	23	2018	2018	NUM
abrj-267	235	24	)	)	PUNCT
abrj-267	235	25	and	and	CCONJ
abrj-267	235	26	hu	hu	PROPN
abrj-267	235	27	,	,	PUNCT
abrj-267	235	28	t.	t.	PROPN
abrj-267	235	29	,	,	PUNCT
abrj-267	235	30	kettinger	kettinger	NOUN
abrj-267	235	31	,	,	PUNCT
abrj-267	235	32	w.	w.	PROPN
abrj-267	235	33	j.	j.	PROPN
abrj-267	235	34	,	,	PUNCT
abrj-267	235	35	&	&	CCONJ
abrj-267	235	36	poston	poston	PROPN
abrj-267	235	37	,	,	PUNCT
abrj-267	235	38	r.	r.	PROPN
abrj-267	235	39	s.	s.	PROPN
abrj-267	235	40	(	(	PUNCT
abrj-267	235	41	2015	2015	NUM
abrj-267	235	42	)	)	PUNCT
abrj-267	235	43	,	,	PUNCT
abrj-267	235	44	relational	relational	ADJ
abrj-267	235	45	and	and	CCONJ
abrj-267	235	46	informational	informational	ADJ
abrj-267	235	47	benefits	benefit	NOUN
abrj-267	235	48	represent	represent	VERB
abrj-267	235	49	the	the	DET
abrj-267	235	50	functionality	functionality	NOUN
abrj-267	235	51	which	which	PRON
abrj-267	235	52	users	user	NOUN
abrj-267	235	53	derive	derive	VERB
abrj-267	235	54	from	from	ADP
abrj-267	235	55	providing	provide	VERB
abrj-267	235	56	and	and	CCONJ
abrj-267	235	57	receiving	receive	VERB
abrj-267	235	58	content	content	NOUN
abrj-267	235	59	for	for	ADP
abrj-267	235	60	social	social	ADJ
abrj-267	235	61	purposes	purpose	NOUN
abrj-267	235	62	via	via	ADP
abrj-267	235	63	the	the	DET
abrj-267	235	64	maintenance	maintenance	NOUN
abrj-267	235	65	and	and	CCONJ
abrj-267	235	66	nurturing	nurture	VERB
abrj-267	235	67	of	of	ADP
abrj-267	235	68	existing	exist	VERB
abrj-267	235	69	systems	system	NOUN
abrj-267	235	70	,	,	PUNCT
abrj-267	235	71	and	and	CCONJ
abrj-267	235	72	also	also	ADV
abrj-267	235	73	collaborative	collaborative	ADJ
abrj-267	235	74	learning	learning	NOUN
abrj-267	235	75	regarding	regard	VERB
abrj-267	235	76	individuals	individual	NOUN
abrj-267	235	77	and	and	CCONJ
abrj-267	235	78	actions	action	NOUN
abrj-267	235	79	in	in	ADP
abrj-267	235	80	existing	exist	VERB
abrj-267	235	81	or	or	CCONJ
abrj-267	235	82	new	new	ADJ
abrj-267	235	83	networks	network	NOUN
abrj-267	235	84	.	.	PUNCT
abrj-267	236	1	furthermore	furthermore	ADV
abrj-267	236	2	,	,	PUNCT
abrj-267	236	3	traditional	traditional	ADJ
abrj-267	236	4	methods	method	NOUN
abrj-267	236	5	of	of	ADP
abrj-267	236	6	information	information	NOUN
abrj-267	236	7	dissemination	dissemination	NOUN
abrj-267	236	8	must	must	AUX
abrj-267	236	9	be	be	AUX
abrj-267	236	10	supplemented	supplement	VERB
abrj-267	236	11	with	with	ADP
abrj-267	236	12	the	the	DET
abrj-267	236	13	usage	usage	NOUN
abrj-267	236	14	of	of	ADP
abrj-267	236	15	social	social	ADJ
abrj-267	236	16	media	medium	NOUN
abrj-267	236	17	,	,	PUNCT
abrj-267	236	18	as	as	SCONJ
abrj-267	236	19	technological	technological	ADJ
abrj-267	236	20	innovation	innovation	NOUN
abrj-267	236	21	has	have	AUX
abrj-267	236	22	been	be	AUX
abrj-267	236	23	shown	show	VERB
abrj-267	236	24	to	to	PART
abrj-267	236	25	be	be	AUX
abrj-267	236	26	critical	critical	ADJ
abrj-267	236	27	in	in	ADP
abrj-267	236	28	attracting	attract	VERB
abrj-267	236	29	students	student	NOUN
abrj-267	236	30	to	to	PART
abrj-267	236	31	attend	attend	VERB
abrj-267	236	32	university	university	NOUN
abrj-267	236	33	.	.	PUNCT
abrj-267	237	1	on	on	ADP
abrj-267	237	2	the	the	DET
abrj-267	237	3	other	other	ADJ
abrj-267	237	4	hand	hand	NOUN
abrj-267	237	5	,	,	PUNCT
abrj-267	237	6	interaction	interaction	NOUN
abrj-267	237	7	has	have	VERB
abrj-267	237	8	a	a	DET
abrj-267	237	9	positive	positive	ADJ
abrj-267	237	10	and	and	CCONJ
abrj-267	237	11	significant	significant	ADJ
abrj-267	237	12	influence	influence	NOUN
abrj-267	237	13	on	on	ADP
abrj-267	237	14	the	the	DET
abrj-267	237	15	three	three	NUM
abrj-267	237	16	dimensions	dimension	NOUN
abrj-267	237	17	of	of	ADP
abrj-267	237	18	the	the	DET
abrj-267	237	19	customer	customer	NOUN
abrj-267	237	20	value	value	NOUN
abrj-267	237	21	proposition	proposition	NOUN
abrj-267	237	22	,	,	PUNCT
abrj-267	237	23	as	as	SCONJ
abrj-267	237	24	demonstrated	demonstrate	VERB
abrj-267	237	25	by	by	ADP
abrj-267	237	26	goh	goh	PROPN
abrj-267	237	27	,	,	PUNCT
abrj-267	237	28	k.-y	k.-y	PROPN
abrj-267	237	29	.	.	PUNCT
abrj-267	237	30	,	,	PUNCT
abrj-267	237	31	heng	heng	PROPN
abrj-267	237	32	,	,	PUNCT
abrj-267	237	33	c.-s	c.-	NOUN
abrj-267	237	34	.	.	PUNCT
abrj-267	237	35	,	,	PUNCT
abrj-267	237	36	and	and	CCONJ
abrj-267	237	37	lin	lin	PROPN
abrj-267	237	38	,	,	PUNCT
abrj-267	237	39	z.	z.	PROPN
abrj-267	237	40	(	(	PUNCT
abrj-267	237	41	2013	2013	NUM
abrj-267	237	42	)	)	PUNCT
abrj-267	237	43	,	,	PUNCT
abrj-267	237	44	who	who	PRON
abrj-267	237	45	discovered	discover	VERB
abrj-267	237	46	several	several	ADJ
abrj-267	237	47	noteworthy	noteworthy	ADJ
abrj-267	237	48	findings	finding	NOUN
abrj-267	237	49	regarding	regard	VERB
abrj-267	237	50	the	the	DET
abrj-267	237	51	use	use	NOUN
abrj-267	237	52	of	of	ADP
abrj-267	237	53	social	social	ADJ
abrj-267	237	54	media	medium	NOUN
abrj-267	237	55	brand	brand	NOUN
abrj-267	237	56	community	community	NOUN
abrj-267	237	57	contents	content	NOUN
abrj-267	237	58	on	on	ADP
abrj-267	237	59	consumer	consumer	NOUN
abrj-267	237	60	purchase	purchase	NOUN
abrj-267	237	61	behavior	behavior	NOUN
abrj-267	237	62	.	.	PUNCT
abrj-267	238	1	for	for	ADP
abrj-267	238	2	starters	starter	NOUN
abrj-267	238	3	,	,	PUNCT
abrj-267	238	4	there	there	PRON
abrj-267	238	5	is	be	VERB
abrj-267	238	6	actual	actual	ADJ
abrj-267	238	7	proof	proof	NOUN
abrj-267	238	8	that	that	SCONJ
abrj-267	238	9	participating	participate	VERB
abrj-267	238	10	in	in	ADP
abrj-267	238	11	a	a	DET
abrj-267	238	12	social	social	ADJ
abrj-267	238	13	media	medium	NOUN
abrj-267	238	14	brand	brand	NOUN
abrj-267	238	15	community	community	NOUN
abrj-267	238	16	increases	increase	VERB
abrj-267	238	17	consumer	consumer	NOUN
abrj-267	238	18	purchases	purchase	NOUN
abrj-267	238	19	significantly	significantly	ADV
abrj-267	238	20	.	.	PUNCT
abrj-267	239	1	second	second	ADV
abrj-267	239	2	,	,	PUNCT
abrj-267	239	3	an	an	DET
abrj-267	239	4	in	in	ADP
abrj-267	239	5	-	-	PUNCT
abrj-267	239	6	depth	depth	NOUN
abrj-267	239	7	assessment	assessment	NOUN
abrj-267	239	8	of	of	ADP
abrj-267	239	9	community	community	NOUN
abrj-267	239	10	contents	content	NOUN
abrj-267	239	11	(	(	PUNCT
abrj-267	239	12	both	both	CCONJ
abrj-267	239	13	user	user	NOUN
abrj-267	239	14	and	and	CCONJ
abrj-267	239	15	marketer	marketer	NOUN
abrj-267	239	16	contents	content	NOUN
abrj-267	239	17	)	)	PUNCT
abrj-267	239	18	confirms	confirm	VERB
abrj-267	239	19	that	that	SCONJ
abrj-267	239	20	brand	brand	NOUN
abrj-267	239	21	community	community	NOUN
abrj-267	239	22	contents	content	NOUN
abrj-267	239	23	influence	influence	NOUN
abrj-267	239	24	customer	customer	NOUN
abrj-267	239	25	purchasing	purchasing	NOUN
abrj-267	239	26	behavior	behavior	NOUN
abrj-267	239	27	via	via	ADP
abrj-267	239	28	embedded	embed	VERB
abrj-267	239	29	information	information	NOUN
abrj-267	239	30	and	and	CCONJ
abrj-267	239	31	persuasion	persuasion	NOUN
abrj-267	239	32	.	.	PUNCT
abrj-267	240	1	the	the	DET
abrj-267	240	2	study	study	NOUN
abrj-267	240	3	also	also	ADV
abrj-267	240	4	discovered	discover	VERB
abrj-267	240	5	that	that	SCONJ
abrj-267	240	6	the	the	DET
abrj-267	240	7	influence	influence	NOUN
abrj-267	240	8	has	have	VERB
abrj-267	240	9	something	something	PRON
abrj-267	240	10	to	to	PART
abrj-267	240	11	do	do	VERB
abrj-267	240	12	with	with	ADP
abrj-267	240	13	customer	customer	NOUN
abrj-267	240	14	value	value	NOUN
abrj-267	240	15	proposition	proposition	NOUN
abrj-267	240	16	,	,	PUNCT
abrj-267	240	17	since	since	SCONJ
abrj-267	240	18	it	it	PRON
abrj-267	240	19	affects	affect	VERB
abrj-267	240	20	the	the	DET
abrj-267	240	21	four	four	NUM
abrj-267	240	22	aspects	aspect	NOUN
abrj-267	240	23	of	of	ADP
abrj-267	240	24	cpv	cpv	NOUN
abrj-267	240	25	significantly	significantly	ADV
abrj-267	240	26	and	and	CCONJ
abrj-267	240	27	favorably	favorably	ADV
abrj-267	240	28	.	.	PUNCT
abrj-267	241	1	according	accord	VERB
abrj-267	241	2	to	to	ADP
abrj-267	241	3	berthon	berthon	PROPN
abrj-267	241	4	et	et	PROPN
abrj-267	241	5	al	al	PROPN
abrj-267	241	6	.	.	PROPN
abrj-267	241	7	,	,	PUNCT
abrj-267	241	8	(	(	PUNCT
abrj-267	241	9	2012	2012	NUM
abrj-267	241	10	)	)	PUNCT
abrj-267	241	11	consumers	consumer	NOUN
abrj-267	241	12	can	can	AUX
abrj-267	241	13	seek	seek	VERB
abrj-267	241	14	out	out	ADP
abrj-267	241	15	other	other	ADJ
abrj-267	241	16	consumers	consumer	NOUN
abrj-267	241	17	'	'	PART
abrj-267	241	18	opinions	opinion	NOUN
abrj-267	241	19	on	on	ADP
abrj-267	241	20	certain	certain	ADJ
abrj-267	241	21	products	product	NOUN
abrj-267	241	22	.	.	PUNCT
abrj-267	242	1	consumers	consumer	NOUN
abrj-267	242	2	were	be	AUX
abrj-267	242	3	shown	show	VERB
abrj-267	242	4	to	to	PART
abrj-267	242	5	appreciate	appreciate	VERB
abrj-267	242	6	their	their	PRON
abrj-267	242	7	peer	peer	NOUN
abrj-267	242	8	group	group	NOUN
abrj-267	242	9	'	'	PART
abrj-267	242	10	viewpoints	viewpoint	NOUN
abrj-267	242	11	more	more	ADJ
abrj-267	242	12	than	than	ADP
abrj-267	242	13	enterprises	enterprise	NOUN
abrj-267	242	14	'	'	PART
abrj-267	242	15	promotional	promotional	ADJ
abrj-267	242	16	offers	offer	NOUN
abrj-267	242	17	,	,	PUNCT
abrj-267	242	18	implying	imply	VERB
abrj-267	242	19	a	a	DET
abrj-267	242	20	shift	shift	NOUN
abrj-267	242	21	in	in	ADP
abrj-267	242	22	the	the	DET
abrj-267	242	23	determinant	determinant	NOUN
abrj-267	242	24	of	of	ADP
abrj-267	242	25	positive	positive	ADJ
abrj-267	242	26	influence	influence	NOUN
abrj-267	242	27	.	.	PUNCT
abrj-267	243	1	laroche	laroche	PROPN
abrj-267	243	2	et	et	PROPN
abrj-267	243	3	al	al	PROPN
abrj-267	243	4	.	.	PROPN
abrj-267	244	1	(	(	PUNCT
abrj-267	244	2	2012	2012	NUM
abrj-267	244	3	)	)	PUNCT
abrj-267	244	4	assert	assert	VERB
abrj-267	244	5	that	that	SCONJ
abrj-267	244	6	social	social	ADJ
abrj-267	244	7	media	medium	NOUN
abrj-267	244	8	adversely	adversely	ADV
abrj-267	244	9	affected	affect	VERB
abrj-267	244	10	consumer	consumer	NOUN
abrj-267	244	11	preferences	preference	NOUN
abrj-267	244	12	from	from	ADP
abrj-267	244	13	information	information	NOUN
abrj-267	244	14	exchange	exchange	NOUN
abrj-267	244	15	to	to	ADP
abrj-267	244	16	post	post	ADJ
abrj-267	244	17	-	-	ADJ
abrj-267	244	18	purchase	purchase	ADJ
abrj-267	244	19	actions	action	NOUN
abrj-267	244	20	such	such	ADJ
abrj-267	244	21	as	as	ADP
abrj-267	244	22	discontentment	discontentment	ADJ
abrj-267	244	23	statements	statement	NOUN
abrj-267	244	24	of	of	ADP
abrj-267	244	25	attitude	attitude	NOUN
abrj-267	244	26	.	.	PUNCT
abrj-267	245	1	as	as	SCONJ
abrj-267	245	2	can	can	AUX
abrj-267	245	3	be	be	AUX
abrj-267	245	4	seen	see	VERB
abrj-267	245	5	,	,	PUNCT
abrj-267	245	6	social	social	ADJ
abrj-267	245	7	media	medium	NOUN
abrj-267	245	8	marketing	marketing	NOUN
abrj-267	245	9	became	become	VERB
abrj-267	245	10	affluent	affluent	ADJ
abrj-267	245	11	on	on	ADP
abrj-267	245	12	how	how	SCONJ
abrj-267	245	13	the	the	DET
abrj-267	245	14	customer	customer	NOUN
abrj-267	245	15	perceived	perceive	VERB
abrj-267	245	16	value	value	NOUN
abrj-267	245	17	to	to	ADP
abrj-267	245	18	some	some	DET
abrj-267	245	19	services	service	NOUN
abrj-267	245	20	offered	offer	VERB
abrj-267	245	21	by	by	ADP
abrj-267	245	22	the	the	DET
abrj-267	245	23	private	private	ADJ
abrj-267	245	24	higher	high	ADJ
abrj-267	245	25	educational	educational	ADJ
abrj-267	245	26	institutions	institution	NOUN
abrj-267	245	27	(	(	PUNCT
abrj-267	245	28	pheis	pheis	PROPN
abrj-267	245	29	)	)	PUNCT
abrj-267	245	30	.	.	PUNCT
abrj-267	246	1	due	due	ADP
abrj-267	246	2	to	to	ADP
abrj-267	246	3	the	the	DET
abrj-267	246	4	growing	grow	VERB
abrj-267	246	5	numbers	number	NOUN
abrj-267	246	6	of	of	ADP
abrj-267	246	7	pheis	pheis	NOUN
abrj-267	246	8	,	,	PUNCT
abrj-267	246	9	the	the	DET
abrj-267	246	10	competition	competition	NOUN
abrj-267	246	11	is	be	AUX
abrj-267	246	12	getting	get	VERB
abrj-267	246	13	tougher	tough	ADJ
abrj-267	246	14	.	.	PUNCT
abrj-267	247	1	as	as	ADP
abrj-267	247	2	a	a	DET
abrj-267	247	3	result	result	NOUN
abrj-267	247	4	,	,	PUNCT
abrj-267	247	5	the	the	DET
abrj-267	247	6	researchers	researcher	NOUN
abrj-267	247	7	recommends	recommend	VERB
abrj-267	247	8	that	that	SCONJ
abrj-267	247	9	pheis	pheis	NOUN
abrj-267	247	10	must	must	AUX
abrj-267	247	11	further	far	ADV
abrj-267	247	12	utilized	utilize	VERB
abrj-267	247	13	social	social	ADJ
abrj-267	247	14	media	medium	NOUN
abrj-267	247	15	marketing	marketing	NOUN
abrj-267	247	16	to	to	PART
abrj-267	247	17	increase	increase	VERB
abrj-267	247	18	its	its	PRON
abrj-267	247	19	social	social	ADJ
abrj-267	247	20	media	medium	NOUN
abrj-267	247	21	presence	presence	NOUN
abrj-267	247	22	to	to	PART
abrj-267	247	23	further	far	ADV
abrj-267	247	24	attracts	attract	VERB
abrj-267	247	25	customers	customer	NOUN
abrj-267	247	26	.	.	PUNCT
abrj-267	248	1	6	6	X
abrj-267	248	2	.	.	X
abrj-267	248	3	conclusion	conclusion	NOUN
abrj-267	248	4	the	the	DET
abrj-267	248	5	researchers	researcher	NOUN
abrj-267	248	6	found	find	VERB
abrj-267	248	7	out	out	ADP
abrj-267	248	8	that	that	SCONJ
abrj-267	248	9	social	social	ADJ
abrj-267	248	10	media	medium	NOUN
abrj-267	248	11	marketing	marketing	NOUN
abrj-267	248	12	,	,	PUNCT
abrj-267	248	13	in	in	ADP
abrj-267	248	14	terms	term	NOUN
abrj-267	248	15	of	of	ADP
abrj-267	248	16	characteristics	characteristic	NOUN
abrj-267	248	17	such	such	ADJ
abrj-267	248	18	information	information	NOUN
abrj-267	248	19	accessibility	accessibility	NOUN
abrj-267	248	20	,	,	PUNCT
abrj-267	248	21	contents	content	NOUN
abrj-267	248	22	/	/	SYM
abrj-267	248	23	campaigns	campaign	NOUN
abrj-267	248	24	,	,	PUNCT
abrj-267	248	25	engagement	engagement	NOUN
abrj-267	248	26	,	,	PUNCT
abrj-267	248	27	and	and	CCONJ
abrj-267	248	28	influence	influence	NOUN
abrj-267	248	29	,	,	PUNCT
abrj-267	248	30	had	have	VERB
abrj-267	248	31	a	a	DET
abrj-267	248	32	favorable	favorable	ADJ
abrj-267	248	33	and	and	CCONJ
abrj-267	248	34	significant	significant	ADJ
abrj-267	248	35	impact	impact	NOUN
abrj-267	248	36	on	on	ADP
abrj-267	248	37	how	how	SCONJ
abrj-267	248	38	customers	customer	NOUN
abrj-267	248	39	evaluated	evaluate	VERB
abrj-267	248	40	value	value	NOUN
abrj-267	248	41	,	,	PUNCT
abrj-267	248	42	notably	notably	ADV
abrj-267	248	43	functional	functional	ADJ
abrj-267	248	44	,	,	PUNCT
abrj-267	248	45	emotional	emotional	ADJ
abrj-267	248	46	,	,	PUNCT
abrj-267	248	47	economic	economic	ADJ
abrj-267	248	48	,	,	PUNCT
abrj-267	248	49	and	and	CCONJ
abrj-267	248	50	symbolic	symbolic	ADJ
abrj-267	248	51	aspects	aspect	NOUN
abrj-267	248	52	.	.	PUNCT
abrj-267	249	1	this	this	PRON
abrj-267	249	2	means	mean	VERB
abrj-267	249	3	that	that	SCONJ
abrj-267	249	4	social	social	ADJ
abrj-267	249	5	media	medium	NOUN
abrj-267	249	6	marketing	marketing	NOUN
abrj-267	249	7	administrator	administrator	NOUN
abrj-267	249	8	is	be	AUX
abrj-267	249	9	highly	highly	ADV
abrj-267	249	10	encouraged	encouraged	ADJ
abrj-267	249	11	to	to	PART
abrj-267	249	12	create	create	VERB
abrj-267	249	13	a	a	DET
abrj-267	249	14	social	social	ADJ
abrj-267	249	15	media	medium	NOUN
abrj-267	249	16	marketing	marketing	NOUN
abrj-267	249	17	plan	plan	NOUN
abrj-267	249	18	including	include	VERB
abrj-267	249	19	to	to	PART
abrj-267	249	20	have	have	AUX
abrj-267	249	21	the	the	DET
abrj-267	249	22	concreate	concreate	NOUN
abrj-267	249	23	strategy	strategy	NOUN
abrj-267	249	24	in	in	ADP
abrj-267	249	25	positioning	position	VERB
abrj-267	249	26	their	their	PRON
abrj-267	249	27	social	social	ADJ
abrj-267	249	28	media	medium	NOUN
abrj-267	249	29	accounts	account	NOUN
abrj-267	249	30	to	to	PART
abrj-267	249	31	attract	attract	VERB
abrj-267	249	32	new	new	ADJ
abrj-267	249	33	and	and	CCONJ
abrj-267	249	34	potential	potential	ADJ
abrj-267	249	35	enrollees	enrollee	NOUN
abrj-267	249	36	.	.	PUNCT
abrj-267	250	1	further	far	ADV
abrj-267	250	2	,	,	PUNCT
abrj-267	250	3	it	it	PRON
abrj-267	250	4	is	be	AUX
abrj-267	250	5	highly	highly	ADV
abrj-267	250	6	encouraged	encourage	VERB
abrj-267	250	7	the	the	DET
abrj-267	250	8	pheis	pheis	NOUN
abrj-267	250	9	should	should	AUX
abrj-267	250	10	have	have	VERB
abrj-267	250	11	a	a	DET
abrj-267	250	12	quality	quality	NOUN
abrj-267	250	13	assurance	assurance	NOUN
abrj-267	250	14	that	that	PRON
abrj-267	250	15	can	can	AUX
abrj-267	250	16	filter	filter	VERB
abrj-267	250	17	and	and	CCONJ
abrj-267	250	18	monitor	monitor	VERB
abrj-267	250	19	contents	content	NOUN
abrj-267	250	20	prior	prior	ADV
abrj-267	250	21	to	to	ADP
abrj-267	250	22	the	the	DET
abrj-267	250	23	implementation	implementation	NOUN
abrj-267	250	24	to	to	ADP
abrj-267	250	25	social	social	ADJ
abrj-267	250	26	media	medium	NOUN
abrj-267	250	27	accounts	account	NOUN
abrj-267	250	28	.	.	PUNCT
abrj-267	251	1	this	this	PRON
abrj-267	251	2	is	be	AUX
abrj-267	251	3	to	to	PART
abrj-267	251	4	maintain	maintain	VERB
abrj-267	251	5	the	the	DET
abrj-267	251	6	integrity	integrity	NOUN
abrj-267	251	7	and	and	CCONJ
abrj-267	251	8	credibility	credibility	NOUN
abrj-267	251	9	of	of	ADP
abrj-267	251	10	the	the	DET
abrj-267	251	11	academic	academic	ADJ
abrj-267	251	12	institution	institution	NOUN
abrj-267	251	13	despite	despite	SCONJ
abrj-267	251	14	using	use	VERB
abrj-267	251	15	a	a	DET
abrj-267	251	16	more	more	ADV
abrj-267	251	17	colloquial	colloquial	ADJ
abrj-267	251	18	terminologies	terminology	NOUN
abrj-267	251	19	and	and	CCONJ
abrj-267	251	20	languages	language	NOUN
abrj-267	251	21	.	.	PUNCT
abrj-267	252	1	acknowledgements	acknowledgement	NOUN
abrj-267	252	2	:	:	PUNCT
abrj-267	252	3	the	the	DET
abrj-267	252	4	researchers	researcher	NOUN
abrj-267	252	5	would	would	AUX
abrj-267	252	6	like	like	VERB
abrj-267	252	7	to	to	PART
abrj-267	252	8	extent	extent	VERB
abrj-267	252	9	its	its	PRON
abrj-267	252	10	gratitude	gratitude	NOUN
abrj-267	252	11	to	to	ADP
abrj-267	252	12	those	those	PRON
abrj-267	252	13	who	who	PRON
abrj-267	252	14	took	take	VERB
abrj-267	252	15	part	part	NOUN
abrj-267	252	16	on	on	ADP
abrj-267	252	17	this	this	DET
abrj-267	252	18	paper	paper	NOUN
abrj-267	252	19	.	.	PUNCT
abrj-267	253	1	also	also	ADV
abrj-267	253	2	,	,	PUNCT
abrj-267	253	3	would	would	AUX
abrj-267	253	4	like	like	VERB
abrj-267	253	5	to	to	PART
abrj-267	253	6	extent	extent	VERB
abrj-267	253	7	its	its	PRON
abrj-267	253	8	thanks	thank	NOUN
abrj-267	253	9	to	to	ADP
abrj-267	253	10	polytechnic	polytechnic	ADJ
abrj-267	253	11	university	university	NOUN
abrj-267	253	12	of	of	ADP
abrj-267	253	13	the	the	DET
abrj-267	253	14	philippine	philippine	NOUN
abrj-267	253	15	who	who	PRON
abrj-267	253	16	supported	support	VERB
abrj-267	253	17	for	for	ADP
abrj-267	253	18	the	the	DET
abrj-267	253	19	completion	completion	NOUN
abrj-267	253	20	of	of	ADP
abrj-267	253	21	this	this	DET
abrj-267	253	22	paper	paper	NOUN
abrj-267	253	23	.	.	PUNCT
abrj-267	254	1	references	reference	NOUN
abrj-267	254	2	assimakopoulos	assimakopoulos	PROPN
abrj-267	254	3	,	,	PUNCT
abrj-267	254	4	c.	c.	NOUN
abrj-267	254	5	,	,	PUNCT
abrj-267	254	6	antoniadis	antoniadis	PROPN
abrj-267	254	7	,	,	PUNCT
abrj-267	254	8	i.	i.	PROPN
abrj-267	254	9	,	,	PUNCT
abrj-267	254	10	kayas	kayas	NOUN
abrj-267	254	11	,	,	PUNCT
abrj-267	254	12	o.	o.	PROPN
abrj-267	254	13	g.	g.	PROPN
abrj-267	254	14	,	,	PUNCT
abrj-267	254	15	&	&	CCONJ
abrj-267	254	16	dvizac	dvizac	PROPN
abrj-267	254	17	,	,	PUNCT
abrj-267	254	18	d.	d.	PROPN
abrj-267	254	19	(	(	PUNCT
abrj-267	254	20	2017	2017	NUM
abrj-267	254	21	)	)	PUNCT
abrj-267	254	22	.	.	PUNCT
abrj-267	255	1	effective	effective	ADJ
abrj-267	255	2	social	social	ADJ
abrj-267	255	3	media	medium	NOUN
abrj-267	255	4	marketing	marketing	NOUN
abrj-267	255	5	strategy	strategy	NOUN
abrj-267	255	6	:	:	PUNCT
abrj-267	255	7	facebook	facebook	NOUN
abrj-267	255	8	as	as	ADP
abrj-267	255	9	an	an	DET
abrj-267	255	10	opportunity	opportunity	NOUN
abrj-267	255	11	for	for	ADP
abrj-267	255	12	universities	university	NOUN
abrj-267	255	13	.	.	PUNCT
abrj-267	256	1	international	international	ADJ
abrj-267	256	2	journal	journal	PROPN
abrj-267	256	3	of	of	ADP
abrj-267	256	4	retail	retail	PROPN
abrj-267	256	5	&	&	CCONJ
abrj-267	256	6	distribution	distribution	NOUN
abrj-267	256	7	management	management	NOUN
abrj-267	256	8	,	,	PUNCT
abrj-267	256	9	45(5	45(5	NOUN
abrj-267	256	10	)	)	PUNCT
abrj-267	256	11	,	,	PUNCT
abrj-267	256	12	532–549	532–549	NUM
abrj-267	256	13	.	.	PUNCT
abrj-267	257	1	https://doi.org/10.1108/ijrdm-11-20160211	https://doi.org/10.1108/ijrdm-11-20160211	PUNCT
abrj-267	257	2	bayo	bayo	PROPN
abrj-267	257	3	-	-	PUNCT
abrj-267	257	4	moriones	moriones	PROPN
abrj-267	257	5	,	,	PUNCT
abrj-267	257	6	a.	a.	NOUN
abrj-267	257	7	,	,	PUNCT
abrj-267	257	8	&	&	CCONJ
abrj-267	257	9	lera	lera	PROPN
abrj-267	257	10	-	-	PUNCT
abrj-267	257	11	lópez	lópez	PROPN
abrj-267	257	12	,	,	PUNCT
abrj-267	257	13	f.	f.	PROPN
abrj-267	257	14	(	(	PUNCT
abrj-267	257	15	2007	2007	NUM
abrj-267	257	16	)	)	PUNCT
abrj-267	257	17	.	.	PUNCT
abrj-267	258	1	a	a	DET
abrj-267	258	2	firm	firm	ADJ
abrj-267	258	3	-	-	PUNCT
abrj-267	258	4	level	level	NOUN
abrj-267	258	5	analysis	analysis	NOUN
abrj-267	258	6	of	of	ADP
abrj-267	258	7	determinants	determinant	NOUN
abrj-267	258	8	of	of	ADP
abrj-267	258	9	ict	ict	NOUN
abrj-267	258	10	adoption	adoption	NOUN
abrj-267	258	11	in	in	ADP
abrj-267	258	12	spain	spain	PROPN
abrj-267	258	13	.	.	PUNCT
abrj-267	259	1	technovation	technovation	NOUN
abrj-267	259	2	,	,	PUNCT
abrj-267	259	3	27(6	27(6	PROPN
abrj-267	259	4	-	-	SYM
abrj-267	259	5	7	7	NUM
abrj-267	259	6	)	)	PUNCT
abrj-267	259	7	,	,	PUNCT
abrj-267	259	8	352–366	352–366	NUM
abrj-267	259	9	.	.	PUNCT
abrj-267	260	1	https://doi.org/10.1016/j.technovation.2007.01.003	https://doi.org/10.1016/j.technovation.2007.01.003	PROPN
abrj-267	260	2	berthon	berthon	PROPN
abrj-267	260	3	,	,	PUNCT
abrj-267	260	4	p.	p.	PROPN
abrj-267	260	5	r.	r.	PROPN
abrj-267	260	6	,	,	PUNCT
abrj-267	260	7	pitt	pitt	PROPN
abrj-267	260	8	,	,	PUNCT
abrj-267	260	9	l.	l.	PROPN
abrj-267	260	10	f.	f.	PROPN
abrj-267	260	11	,	,	PUNCT
abrj-267	260	12	plangger	plangger	PROPN
abrj-267	260	13	,	,	PUNCT
abrj-267	260	14	k.	k.	PROPN
abrj-267	260	15	,	,	PUNCT
abrj-267	260	16	&	&	CCONJ
abrj-267	260	17	shapiro	shapiro	PROPN
abrj-267	260	18	,	,	PUNCT
abrj-267	260	19	d.	d.	PROPN
abrj-267	260	20	(	(	PUNCT
abrj-267	260	21	2012	2012	NUM
abrj-267	260	22	)	)	PUNCT
abrj-267	260	23	.	.	PUNCT
abrj-267	261	1	marketing	marketing	NOUN
abrj-267	261	2	meets	meet	VERB
abrj-267	261	3	web	web	NOUN
abrj-267	261	4	2.0	2.0	NUM
abrj-267	261	5	,	,	PUNCT
abrj-267	261	6	social	social	ADJ
abrj-267	261	7	media	medium	NOUN
abrj-267	261	8	,	,	PUNCT
abrj-267	261	9	and	and	CCONJ
abrj-267	261	10	creative	creative	ADJ
abrj-267	261	11	consumers	consumer	NOUN
abrj-267	261	12	:	:	PUNCT
abrj-267	261	13	implications	implication	NOUN
abrj-267	261	14	for	for	ADP
abrj-267	261	15	international	international	ADJ
abrj-267	261	16	marketing	marketing	NOUN
abrj-267	261	17	strategy	strategy	NOUN
abrj-267	261	18	.	.	PUNCT
abrj-267	262	1	business	business	NOUN
abrj-267	262	2	horizons	horizon	NOUN
abrj-267	262	3	,	,	PUNCT
abrj-267	262	4	55(3	55(3	NUM
abrj-267	262	5	)	)	PUNCT
abrj-267	262	6	,	,	PUNCT
abrj-267	262	7	261–271	261–271	NUM
abrj-267	262	8	.	.	PUNCT
abrj-267	263	1	https://doi.org/10.1016/j.bushor.2012.01.007	https://doi.org/10.1016/j.bushor.2012.01.007	ADJ
abrj-267	263	2	brindha	brindha	NOUN
abrj-267	263	3	,	,	PUNCT
abrj-267	263	4	n.	n.	NOUN
abrj-267	263	5	,	,	PUNCT
abrj-267	263	6	&	&	CCONJ
abrj-267	263	7	parameswaran	parameswaran	NOUN
abrj-267	263	8	,	,	PUNCT
abrj-267	263	9	r.	r.	PROPN
abrj-267	263	10	(	(	PUNCT
abrj-267	263	11	2016	2016	NUM
abrj-267	263	12	)	)	PUNCT
abrj-267	263	13	.	.	PUNCT
abrj-267	264	1	consumer	consumer	NOUN
abrj-267	264	2	decision	decision	NOUN
abrj-267	264	3	-	-	PUNCT
abrj-267	264	4	making	make	VERB
abrj-267	264	5	process	process	NOUN
abrj-267	264	6	in	in	ADP
abrj-267	264	7	social	social	ADJ
abrj-267	264	8	media	medium	NOUN
abrj-267	264	9	platform	platform	NOUN
abrj-267	264	10	.	.	PUNCT
abrj-267	265	1	global	global	ADJ
abrj-267	265	2	journal	journal	PROPN
abrj-267	265	3	for	for	ADP
abrj-267	265	4	research	research	NOUN
abrj-267	265	5	analysis	analysis	NOUN
abrj-267	265	6	,	,	PUNCT
abrj-267	265	7	5(12	5(12	NUM
abrj-267	265	8	)	)	PUNCT
abrj-267	265	9	,	,	PUNCT
abrj-267	265	10	60–81	60–81	NUM
abrj-267	265	11	.	.	PUNCT
abrj-267	266	1	chen	chen	PROPN
abrj-267	266	2	,	,	PUNCT
abrj-267	266	3	i.	i.	PROPN
abrj-267	266	4	y.	y.	PROPN
abrj-267	266	5	l.	l.	PROPN
abrj-267	266	6	(	(	PUNCT
abrj-267	266	7	2007	2007	NUM
abrj-267	266	8	)	)	PUNCT
abrj-267	266	9	.	.	PUNCT
abrj-267	267	1	the	the	DET
abrj-267	267	2	factors	factor	NOUN
abrj-267	267	3	influencing	influence	VERB
abrj-267	267	4	members	member	NOUN
abrj-267	267	5	’	'	PUNCT
abrj-267	267	6	continuance	continuance	NOUN
abrj-267	267	7	intentions	intention	NOUN
abrj-267	267	8	in	in	ADP
abrj-267	267	9	professional	professional	ADJ
abrj-267	267	10	virtual	virtual	ADJ
abrj-267	267	11	communities	community	NOUN
abrj-267	267	12	—	—	PUNCT
abrj-267	267	13	a	a	DET
abrj-267	267	14	longitudinal	longitudinal	ADJ
abrj-267	267	15	study	study	NOUN
abrj-267	267	16	.	.	PUNCT
abrj-267	268	1	journal	journal	NOUN
abrj-267	268	2	of	of	ADP
abrj-267	268	3	information	information	NOUN
abrj-267	268	4	science	science	NOUN
abrj-267	268	5	,	,	PUNCT
abrj-267	268	6	33(4	33(4	NUM
abrj-267	268	7	)	)	PUNCT
abrj-267	268	8	,	,	PUNCT
abrj-267	268	9	451–467	451–467	NUM
abrj-267	268	10	.	.	PUNCT
abrj-267	269	1	https://doi.org/10.1177/0165551506075323	https://doi.org/10.1177/0165551506075323	PROPN
abrj-267	269	2	commission	commission	PROPN
abrj-267	269	3	on	on	ADP
abrj-267	269	4	higher	high	ADJ
abrj-267	269	5	education	education	NOUN
abrj-267	269	6	(	(	PUNCT
abrj-267	269	7	2019	2019	NUM
abrj-267	269	8	)	)	PUNCT
abrj-267	269	9	.	.	PUNCT
abrj-267	270	1	ched	che	VERB
abrj-267	270	2	higher	high	ADJ
abrj-267	270	3	education	education	NOUN
abrj-267	270	4	facts	fact	NOUN
abrj-267	270	5	and	and	CCONJ
abrj-267	270	6	figures	figure	NOUN
abrj-267	270	7	.	.	PUNCT
abrj-267	271	1	retrieved	retrieve	VERB
abrj-267	271	2	april	april	PROPN
abrj-267	271	3	23	23	NUM
abrj-267	271	4	,	,	PUNCT
abrj-267	271	5	2020	2020	NUM
abrj-267	271	6	,	,	PUNCT
abrj-267	271	7	from	from	ADP
abrj-267	271	8	ched	che	VERB
abrj-267	271	9	https://ched.gov.ph/wp-content/uploads/2019-enrollment-by-discipline.pdf	https://ched.gov.ph/wp-content/uploads/2019-enrollment-by-discipline.pdf	PROPN
abrj-267	271	10	https://ched.gov.ph/wp-content/uploads/2019-enrollment-by-discipline.pdf	https://ched.gov.ph/wp-content/uploads/2019-enrollment-by-discipline.pdf	PROPN
abrj-267	271	11	asian	asian	PROPN
abrj-267	271	12	business	business	PROPN
abrj-267	271	13	research	research	NOUN
abrj-267	271	14	journal	journal	NOUN
abrj-267	271	15	,	,	PUNCT
abrj-267	271	16	2025	2025	NUM
abrj-267	271	17	,	,	PUNCT
abrj-267	271	18	10(2	10(2	NUM
abrj-267	271	19	):	):	PUNCT
abrj-267	271	20	1	1	NUM
abrj-267	271	21	-	-	SYM
abrj-267	271	22	9	9	NUM
abrj-267	271	23	9	9	NUM
abrj-267	271	24	©	©	PROPN
abrj-267	271	25	2025	2025	NUM
abrj-267	271	26	by	by	ADP
abrj-267	271	27	the	the	DET
abrj-267	271	28	authors	author	NOUN
abrj-267	271	29	;	;	PUNCT
abrj-267	271	30	licensee	licensee	NOUN
abrj-267	271	31	eastern	eastern	ADJ
abrj-267	271	32	centre	centre	NOUN
abrj-267	271	33	of	of	ADP
abrj-267	271	34	science	science	NOUN
abrj-267	271	35	and	and	CCONJ
abrj-267	271	36	education	education	NOUN
abrj-267	271	37	,	,	PUNCT
abrj-267	271	38	usa	usa	PROPN
abrj-267	271	39	constantinides	constantinides	PROPN
abrj-267	271	40	,	,	PUNCT
abrj-267	271	41	e.	e.	PROPN
abrj-267	271	42	,	,	PUNCT
abrj-267	271	43	&	&	CCONJ
abrj-267	271	44	fountain	fountain	NOUN
abrj-267	271	45	,	,	PUNCT
abrj-267	271	46	s.	s.	PROPN
abrj-267	271	47	j.	j.	PROPN
abrj-267	271	48	(	(	PUNCT
abrj-267	271	49	2008	2008	NUM
abrj-267	271	50	)	)	PUNCT
abrj-267	271	51	.	.	PUNCT
abrj-267	272	1	web	web	NOUN
abrj-267	272	2	2.0	2.0	NUM
abrj-267	272	3	:	:	PUNCT
abrj-267	272	4	conceptual	conceptual	ADJ
abrj-267	272	5	foundations	foundation	NOUN
abrj-267	272	6	and	and	CCONJ
abrj-267	272	7	marketing	marketing	NOUN
abrj-267	272	8	issues	issue	NOUN
abrj-267	272	9	.	.	PUNCT
abrj-267	273	1	journal	journal	NOUN
abrj-267	273	2	of	of	ADP
abrj-267	273	3	direct	direct	ADJ
abrj-267	273	4	,	,	PUNCT
abrj-267	273	5	data	datum	NOUN
abrj-267	273	6	and	and	CCONJ
abrj-267	273	7	digital	digital	ADJ
abrj-267	273	8	marketing	marketing	NOUN
abrj-267	273	9	practice	practice	NOUN
abrj-267	273	10	,	,	PUNCT
abrj-267	273	11	9(3	9(3	NUM
abrj-267	273	12	)	)	PUNCT
abrj-267	273	13	,	,	PUNCT
abrj-267	273	14	231–244	231–244	NUM
abrj-267	273	15	.	.	PUNCT
abrj-267	274	1	https://doi.org/10.1057/palgrave.dddmp.4350098	https://doi.org/10.1057/palgrave.dddmp.4350098	PROPN
abrj-267	274	2	dao	dao	PROPN
abrj-267	274	3	,	,	PUNCT
abrj-267	274	4	m.	m.	NOUN
abrj-267	274	5	t.	t.	PROPN
abrj-267	274	6	n.	n.	PROPN
abrj-267	274	7	,	,	PUNCT
abrj-267	274	8	&	&	CCONJ
abrj-267	274	9	thorpe	thorpe	PROPN
abrj-267	274	10	,	,	PUNCT
abrj-267	274	11	a.	a.	PROPN
abrj-267	274	12	(	(	PUNCT
abrj-267	274	13	2015	2015	NUM
abrj-267	274	14	)	)	PUNCT
abrj-267	274	15	.	.	PUNCT
abrj-267	275	1	what	what	PRON
abrj-267	275	2	factors	factor	NOUN
abrj-267	275	3	influence	influence	VERB
abrj-267	275	4	vietnamese	vietnamese	ADJ
abrj-267	275	5	students	student	NOUN
abrj-267	275	6	’	'	PUNCT
abrj-267	275	7	choice	choice	NOUN
abrj-267	275	8	of	of	ADP
abrj-267	275	9	university	university	NOUN
abrj-267	275	10	?	?	PUNCT
abrj-267	276	1	international	international	ADJ
abrj-267	276	2	journal	journal	NOUN
abrj-267	276	3	of	of	ADP
abrj-267	276	4	educational	educational	ADJ
abrj-267	276	5	management	management	NOUN
abrj-267	276	6	,	,	PUNCT
abrj-267	276	7	29(5	29(5	NUM
abrj-267	276	8	)	)	PUNCT
abrj-267	276	9	,	,	PUNCT
abrj-267	276	10	666–681	666–681	NUM
abrj-267	276	11	.	.	PUNCT
abrj-267	277	1	https://doi.org/10.1108/ijem-08-2014-0110	https://doi.org/10.1108/ijem-08-2014-0110	NOUN
abrj-267	277	2	digital	digital	PROPN
abrj-267	277	3	marketing	marketing	NOUN
abrj-267	277	4	institute	institute	NOUN
abrj-267	277	5	.	.	PUNCT
abrj-267	278	1	(	(	PUNCT
abrj-267	278	2	2020	2020	NUM
abrj-267	278	3	)	)	PUNCT
abrj-267	278	4	.	.	PUNCT
abrj-267	279	1	the	the	DET
abrj-267	279	2	social	social	ADJ
abrj-267	279	3	media	medium	NOUN
abrj-267	279	4	landscape	landscape	NOUN
abrj-267	279	5	in	in	ADP
abrj-267	279	6	2020	2020	NUM
abrj-267	279	7	.	.	PUNCT
abrj-267	280	1	retrieved	retrieve	VERB
abrj-267	280	2	march	march	PROPN
abrj-267	280	3	25	25	NUM
abrj-267	280	4	,	,	PUNCT
abrj-267	280	5	2020	2020	NUM
abrj-267	280	6	,	,	PUNCT
abrj-267	280	7	from	from	ADP
abrj-267	280	8	digital	digital	ADJ
abrj-267	280	9	marketing	marketing	NOUN
abrj-267	280	10	daily	daily	ADJ
abrj-267	280	11	digest	digest	NOUN
abrj-267	280	12	:	:	PUNCT
abrj-267	280	13	https://digitalmarketinginstitute.com/blog/the-social-media-landscape-in-2020	https://digitalmarketinginstitute.com/blog/the-social-media-landscape-in-2020	NOUN
abrj-267	280	14	duffett	duffett	NOUN
abrj-267	280	15	,	,	PUNCT
abrj-267	280	16	r.	r.	PROPN
abrj-267	280	17	g.	g.	PROPN
abrj-267	280	18	(	(	PUNCT
abrj-267	280	19	2015	2015	NUM
abrj-267	280	20	)	)	PUNCT
abrj-267	280	21	.	.	PUNCT
abrj-267	281	1	the	the	DET
abrj-267	281	2	influence	influence	NOUN
abrj-267	281	3	of	of	ADP
abrj-267	281	4	facebook	facebook	PROPN
abrj-267	281	5	advertising	advertising	NOUN
abrj-267	281	6	on	on	ADP
abrj-267	281	7	cognitive	cognitive	ADJ
abrj-267	281	8	attitudes	attitude	NOUN
abrj-267	281	9	amid	amid	ADP
abrj-267	281	10	generation	generation	NOUN
abrj-267	281	11	y.	y.	PROPN
abrj-267	281	12	electronic	electronic	PROPN
abrj-267	281	13	commerce	commerce	PROPN
abrj-267	281	14	research	research	NOUN
abrj-267	281	15	,	,	PUNCT
abrj-267	281	16	15(2	15(2	NUM
abrj-267	281	17	)	)	PUNCT
abrj-267	281	18	,	,	PUNCT
abrj-267	281	19	243–267	243–267	NUM
abrj-267	281	20	.	.	PUNCT
abrj-267	282	1	https://doi.org/10.1007/s10660-015-9177-4	https://doi.org/10.1007/s10660-015-9177-4	PROPN
abrj-267	282	2	fleetwood	fleetwood	PROPN
abrj-267	282	3	,	,	PUNCT
abrj-267	282	4	d.	d.	PROPN
abrj-267	282	5	(	(	PUNCT
abrj-267	282	6	2020	2020	NUM
abrj-267	282	7	)	)	PUNCT
abrj-267	282	8	.	.	PUNCT
abrj-267	283	1	what	what	PRON
abrj-267	283	2	is	be	AUX
abrj-267	283	3	correlational	correlational	ADJ
abrj-267	283	4	study	study	NOUN
abrj-267	283	5	?	?	PUNCT
abrj-267	284	1	–	–	PUNCT
abrj-267	284	2	definition	definition	NOUN
abrj-267	284	3	with	with	ADP
abrj-267	284	4	examples	example	NOUN
abrj-267	284	5	of	of	ADP
abrj-267	284	6	correlational	correlational	ADJ
abrj-267	284	7	research	research	NOUN
abrj-267	284	8	.	.	PUNCT
abrj-267	285	1	retrieved	retrieve	VERB
abrj-267	285	2	from	from	ADP
abrj-267	285	3	https://www.questionpro.com/blog/correlational-research/	https://www.questionpro.com/blog/correlational-research/	ADJ
abrj-267	285	4	gallo	gallo	NOUN
abrj-267	285	5	,	,	PUNCT
abrj-267	285	6	a.	a.	NOUN
abrj-267	285	7	(	(	PUNCT
abrj-267	285	8	2015	2015	NUM
abrj-267	285	9	)	)	PUNCT
abrj-267	285	10	.	.	PUNCT
abrj-267	286	1	a	a	DET
abrj-267	286	2	refresher	refresher	NOUN
abrj-267	286	3	to	to	ADP
abrj-267	286	4	the	the	DET
abrj-267	286	5	economic	economic	ADJ
abrj-267	286	6	value	value	NOUN
abrj-267	286	7	to	to	ADP
abrj-267	286	8	the	the	DET
abrj-267	286	9	customer	customer	NOUN
abrj-267	286	10	.	.	PUNCT
abrj-267	287	1	retrieved	retrieve	VERB
abrj-267	287	2	february	february	PROPN
abrj-267	287	3	25	25	NUM
abrj-267	287	4	,	,	PUNCT
abrj-267	287	5	2020	2020	NUM
abrj-267	287	6	,	,	PUNCT
abrj-267	287	7	from	from	ADP
abrj-267	287	8	harvard	harvard	PROPN
abrj-267	287	9	business	business	PROPN
abrj-267	287	10	review	review	PROPN
abrj-267	287	11	:	:	PUNCT
abrj-267	287	12	https://hbr.org/2015/05/a-refresher-on-economic-value-to-the-customer	https://hbr.org/2015/05/a-refresher-on-economic-value-to-the-customer	PROPN
abrj-267	287	13	ghansah	ghansah	NOUN
abrj-267	287	14	,	,	PUNCT
abrj-267	287	15	n.	n.	PROPN
abrj-267	287	16	e.	e.	PROPN
abrj-267	287	17	,	,	PUNCT
abrj-267	287	18	ghansah	ghansah	PROPN
abrj-267	287	19	,	,	PUNCT
abrj-267	287	20	b.	b.	PROPN
abrj-267	287	21	,	,	PUNCT
abrj-267	287	22	benuwa	benuwa	PROPN
abrj-267	287	23	,	,	PUNCT
abrj-267	287	24	b.	b.	PROPN
abrj-267	287	25	b.	b.	PROPN
abrj-267	287	26	,	,	PUNCT
abrj-267	287	27	&	&	CCONJ
abrj-267	287	28	ocquaye	ocquaye	PROPN
abrj-267	287	29	,	,	PUNCT
abrj-267	287	30	e.	e.	PROPN
abrj-267	287	31	n.	n.	PROPN
abrj-267	287	32	n.	n.	PROPN
abrj-267	287	33	(	(	PUNCT
abrj-267	287	34	2015	2015	NUM
abrj-267	287	35	)	)	PUNCT
abrj-267	287	36	.	.	PUNCT
abrj-267	288	1	using	use	VERB
abrj-267	288	2	social	social	ADJ
abrj-267	288	3	media	medium	NOUN
abrj-267	288	4	as	as	ADP
abrj-267	288	5	a	a	DET
abrj-267	288	6	marketing	marketing	NOUN
abrj-267	288	7	tool	tool	NOUN
abrj-267	288	8	in	in	ADP
abrj-267	288	9	tertiary	tertiary	ADJ
abrj-267	288	10	institutions	institution	NOUN
abrj-267	288	11	:	:	PUNCT
abrj-267	288	12	a	a	DET
abrj-267	288	13	case	case	NOUN
abrj-267	288	14	study	study	NOUN
abrj-267	288	15	of	of	ADP
abrj-267	288	16	data	data	PROPN
abrj-267	288	17	link	link	PROPN
abrj-267	288	18	university	university	PROPN
abrj-267	288	19	,	,	PUNCT
abrj-267	288	20	ghana	ghana	PROPN
abrj-267	288	21	.	.	PUNCT
abrj-267	289	1	international	international	ADJ
abrj-267	289	2	journal	journal	PROPN
abrj-267	289	3	of	of	ADP
abrj-267	289	4	engineering	engineering	NOUN
abrj-267	289	5	research	research	NOUN
abrj-267	289	6	in	in	ADP
abrj-267	289	7	africa	africa	PROPN
abrj-267	289	8	,	,	PUNCT
abrj-267	289	9	20	20	NUM
abrj-267	289	10	,	,	PUNCT
abrj-267	289	11	218–232	218–232	PROPN
abrj-267	289	12	.	.	PUNCT
abrj-267	290	1	https://doi.org/10.4028/www.scientific.net/jera.20.218	https://doi.org/10.4028/www.scientific.net/jera.20.218	PROPN
abrj-267	290	2	gillin	gillin	PROPN
abrj-267	290	3	,	,	PUNCT
abrj-267	290	4	p.	p.	NOUN
abrj-267	290	5	(	(	PUNCT
abrj-267	290	6	2007	2007	NUM
abrj-267	290	7	)	)	PUNCT
abrj-267	290	8	.	.	PUNCT
abrj-267	291	1	the	the	DET
abrj-267	291	2	new	new	ADJ
abrj-267	291	3	influencers	influencer	NOUN
abrj-267	291	4	:	:	PUNCT
abrj-267	291	5	a	a	DET
abrj-267	291	6	marketer	marketer	NOUN
abrj-267	291	7	’s	’s	PART
abrj-267	291	8	guide	guide	NOUN
abrj-267	291	9	to	to	ADP
abrj-267	291	10	the	the	DET
abrj-267	291	11	new	new	ADJ
abrj-267	291	12	social	social	ADJ
abrj-267	291	13	media	medium	NOUN
abrj-267	291	14	.	.	PUNCT
abrj-267	292	1	linden	linden	PROPN
abrj-267	292	2	publishing	publishing	PROPN
abrj-267	292	3	.	.	PUNCT
abrj-267	293	1	goh	goh	PROPN
abrj-267	293	2	,	,	PUNCT
abrj-267	293	3	k.-y	k.-y	PROPN
abrj-267	293	4	.	.	PUNCT
abrj-267	293	5	,	,	PUNCT
abrj-267	293	6	heng	heng	PROPN
abrj-267	293	7	,	,	PUNCT
abrj-267	293	8	c.-s	c.-	NOUN
abrj-267	293	9	.	.	PUNCT
abrj-267	293	10	,	,	PUNCT
abrj-267	293	11	&	&	CCONJ
abrj-267	293	12	lin	lin	PROPN
abrj-267	293	13	,	,	PUNCT
abrj-267	293	14	z.	z.	PROPN
abrj-267	293	15	(	(	PUNCT
abrj-267	293	16	2013	2013	NUM
abrj-267	293	17	)	)	PUNCT
abrj-267	293	18	.	.	PUNCT
abrj-267	294	1	social	social	ADJ
abrj-267	294	2	media	medium	NOUN
abrj-267	294	3	brand	brand	NOUN
abrj-267	294	4	community	community	NOUN
abrj-267	294	5	and	and	CCONJ
abrj-267	294	6	consumer	consumer	NOUN
abrj-267	294	7	behavior	behavior	NOUN
abrj-267	294	8	:	:	PUNCT
abrj-267	294	9	quantifying	quantify	VERB
abrj-267	294	10	the	the	DET
abrj-267	294	11	relative	relative	ADJ
abrj-267	294	12	impact	impact	NOUN
abrj-267	294	13	of	of	ADP
abrj-267	294	14	userand	userand	NOUN
abrj-267	294	15	marketer	marketer	NOUN
abrj-267	294	16	-	-	PUNCT
abrj-267	294	17	generated	generate	VERB
abrj-267	294	18	content	content	NOUN
abrj-267	294	19	.	.	PUNCT
abrj-267	295	1	information	information	NOUN
abrj-267	295	2	systems	system	NOUN
abrj-267	295	3	research	research	NOUN
abrj-267	295	4	,	,	PUNCT
abrj-267	295	5	24(1	24(1	NUM
abrj-267	295	6	)	)	PUNCT
abrj-267	295	7	,	,	PUNCT
abrj-267	295	8	88–107	88–107	NUM
abrj-267	295	9	.	.	PUNCT
abrj-267	296	1	https://doi.org/10.1287/isre.1120.0469	https://doi.org/10.1287/isre.1120.0469	PROPN
abrj-267	296	2	gotter	gotter	NOUN
abrj-267	296	3	,	,	PUNCT
abrj-267	296	4	a.	a.	NOUN
abrj-267	296	5	(	(	PUNCT
abrj-267	296	6	2017	2017	NUM
abrj-267	296	7	)	)	PUNCT
abrj-267	296	8	.	.	PUNCT
abrj-267	297	1	storytelling	storytelle	VERB
abrj-267	297	2	:	:	PUNCT
abrj-267	297	3	the	the	DET
abrj-267	297	4	key	key	NOUN
abrj-267	297	5	to	to	ADP
abrj-267	297	6	effective	effective	ADJ
abrj-267	297	7	advertising	advertising	NOUN
abrj-267	297	8	.	.	PUNCT
abrj-267	298	1	retrieved	retrieve	VERB
abrj-267	298	2	february	february	PROPN
abrj-267	298	3	1	1	NUM
abrj-267	298	4	,	,	PUNCT
abrj-267	298	5	2020	2020	NUM
abrj-267	298	6	,	,	PUNCT
abrj-267	298	7	from	from	ADP
abrj-267	298	8	disruptive	disruptive	ADJ
abrj-267	298	9	advertising	advertising	NOUN
abrj-267	298	10	:	:	PUNCT
abrj-267	298	11	https://www.disruptiveadvertising.com/marketing/storytelling-advertising/	https://www.disruptiveadvertising.com/marketing/storytelling-advertising/	X
abrj-267	299	1	hu	hu	PROPN
abrj-267	299	2	,	,	PUNCT
abrj-267	299	3	t.	t.	PROPN
abrj-267	299	4	,	,	PUNCT
abrj-267	299	5	kettinger	kettinger	NOUN
abrj-267	299	6	,	,	PUNCT
abrj-267	299	7	w.	w.	PROPN
abrj-267	299	8	j.	j.	PROPN
abrj-267	299	9	,	,	PUNCT
abrj-267	299	10	&	&	CCONJ
abrj-267	299	11	poston	poston	PROPN
abrj-267	299	12	,	,	PUNCT
abrj-267	299	13	r.	r.	PROPN
abrj-267	299	14	s.	s.	PROPN
abrj-267	299	15	(	(	PUNCT
abrj-267	299	16	2015	2015	NUM
abrj-267	299	17	)	)	PUNCT
abrj-267	299	18	.	.	PUNCT
abrj-267	300	1	the	the	DET
abrj-267	300	2	effect	effect	NOUN
abrj-267	300	3	of	of	ADP
abrj-267	300	4	online	online	ADJ
abrj-267	300	5	social	social	ADJ
abrj-267	300	6	value	value	NOUN
abrj-267	300	7	on	on	ADP
abrj-267	300	8	satisfaction	satisfaction	NOUN
abrj-267	300	9	and	and	CCONJ
abrj-267	300	10	continued	continued	ADJ
abrj-267	300	11	use	use	NOUN
abrj-267	300	12	of	of	ADP
abrj-267	300	13	social	social	ADJ
abrj-267	300	14	media	medium	NOUN
abrj-267	300	15	.	.	PUNCT
abrj-267	301	1	european	european	ADJ
abrj-267	301	2	journal	journal	PROPN
abrj-267	301	3	of	of	ADP
abrj-267	301	4	information	information	NOUN
abrj-267	301	5	systems	system	NOUN
abrj-267	301	6	,	,	PUNCT
abrj-267	301	7	24(4	24(4	NOUN
abrj-267	301	8	)	)	PUNCT
abrj-267	301	9	,	,	PUNCT
abrj-267	301	10	391–410	391–410	NUM
abrj-267	301	11	.	.	PUNCT
abrj-267	302	1	https://doi.org/10.1057/ejis.2014.22	https://doi.org/10.1057/ejis.2014.22	PROPN
abrj-267	302	2	jin	jin	PROPN
abrj-267	302	3	,	,	PUNCT
abrj-267	302	4	x.-l	x.-l	PROPN
abrj-267	302	5	.	.	PUNCT
abrj-267	302	6	,	,	PUNCT
abrj-267	302	7	cheung	cheung	PROPN
abrj-267	302	8	,	,	PUNCT
abrj-267	302	9	c.	c.	PROPN
abrj-267	302	10	m.	m.	PROPN
abrj-267	302	11	k.	k.	PROPN
abrj-267	302	12	,	,	PUNCT
abrj-267	302	13	lee	lee	PROPN
abrj-267	302	14	,	,	PUNCT
abrj-267	302	15	m.	m.	PROPN
abrj-267	302	16	k.	k.	PROPN
abrj-267	303	1	o.	o.	PROPN
abrj-267	303	2	,	,	PUNCT
abrj-267	303	3	&	&	CCONJ
abrj-267	303	4	chen	chen	PROPN
abrj-267	303	5	,	,	PUNCT
abrj-267	303	6	h.-p	h.-p	PROPN
abrj-267	303	7	.	.	PUNCT
abrj-267	304	1	(	(	PUNCT
abrj-267	304	2	2009	2009	NUM
abrj-267	304	3	)	)	PUNCT
abrj-267	304	4	.	.	PUNCT
abrj-267	305	1	how	how	SCONJ
abrj-267	305	2	to	to	PART
abrj-267	305	3	keep	keep	VERB
abrj-267	305	4	members	member	NOUN
abrj-267	305	5	using	use	VERB
abrj-267	305	6	the	the	DET
abrj-267	305	7	information	information	NOUN
abrj-267	305	8	in	in	ADP
abrj-267	305	9	a	a	DET
abrj-267	305	10	computer	computer	NOUN
abrj-267	305	11	-	-	PUNCT
abrj-267	305	12	supported	support	VERB
abrj-267	305	13	social	social	ADJ
abrj-267	305	14	network	network	NOUN
abrj-267	305	15	.	.	PUNCT
abrj-267	306	1	computers	computer	NOUN
abrj-267	306	2	in	in	ADP
abrj-267	306	3	human	human	ADJ
abrj-267	306	4	behavior	behavior	NOUN
abrj-267	306	5	,	,	PUNCT
abrj-267	306	6	25(5	25(5	NUM
abrj-267	306	7	)	)	PUNCT
abrj-267	306	8	,	,	PUNCT
abrj-267	306	9	1172–1181	1172–1181	NUM
abrj-267	306	10	.	.	PUNCT
abrj-267	307	1	https://doi.org/10.1016/j.chb.2009.04.008	https://doi.org/10.1016/j.chb.2009.04.008	PROPN
abrj-267	307	2	kaplan	kaplan	PROPN
abrj-267	307	3	,	,	PUNCT
abrj-267	307	4	a.	a.	NOUN
abrj-267	307	5	m.	m.	NOUN
abrj-267	307	6	,	,	PUNCT
abrj-267	307	7	&	&	CCONJ
abrj-267	307	8	haenlein	haenlein	ADV
abrj-267	307	9	,	,	PUNCT
abrj-267	307	10	m.	m.	NOUN
abrj-267	307	11	(	(	PUNCT
abrj-267	307	12	2010	2010	NUM
abrj-267	307	13	)	)	PUNCT
abrj-267	307	14	.	.	PUNCT
abrj-267	308	1	users	user	NOUN
abrj-267	308	2	of	of	ADP
abrj-267	308	3	the	the	DET
abrj-267	308	4	world	world	NOUN
abrj-267	308	5	,	,	PUNCT
abrj-267	308	6	unite	unite	NOUN
abrj-267	308	7	!	!	PUNCT
abrj-267	309	1	the	the	DET
abrj-267	309	2	challenges	challenge	NOUN
abrj-267	309	3	and	and	CCONJ
abrj-267	309	4	opportunities	opportunity	NOUN
abrj-267	309	5	of	of	ADP
abrj-267	309	6	social	social	ADJ
abrj-267	309	7	media	medium	NOUN
abrj-267	309	8	.	.	PUNCT
abrj-267	310	1	business	business	NOUN
abrj-267	310	2	horizons	horizon	NOUN
abrj-267	310	3	,	,	PUNCT
abrj-267	310	4	53(1	53(1	NUM
abrj-267	310	5	)	)	PUNCT
abrj-267	310	6	,	,	PUNCT
abrj-267	310	7	59–68	59–68	NUM
abrj-267	310	8	.	.	PUNCT
abrj-267	311	1	https://doi.org/10.1016/j.bushor.2009.09.003	https://doi.org/10.1016/j.bushor.2009.09.003	PROPN
abrj-267	311	2	kaufman	kaufman	PROPN
abrj-267	311	3	,	,	PUNCT
abrj-267	311	4	b.	b.	PROPN
abrj-267	311	5	(	(	PUNCT
abrj-267	311	6	2003	2003	NUM
abrj-267	311	7	)	)	PUNCT
abrj-267	311	8	.	.	PUNCT
abrj-267	312	1	stories	story	NOUN
abrj-267	312	2	that	that	PRON
abrj-267	312	3	sell	sell	VERB
abrj-267	312	4	,	,	PUNCT
abrj-267	312	5	stories	story	NOUN
abrj-267	312	6	that	that	PRON
abrj-267	312	7	tell	tell	VERB
abrj-267	312	8	.	.	PUNCT
abrj-267	313	1	journal	journal	PROPN
abrj-267	313	2	of	of	ADP
abrj-267	313	3	business	business	NOUN
abrj-267	313	4	strategy	strategy	NOUN
abrj-267	313	5	,	,	PUNCT
abrj-267	313	6	24(2	24(2	NUM
abrj-267	313	7	)	)	PUNCT
abrj-267	313	8	,	,	PUNCT
abrj-267	313	9	11–15	11–15	NUM
abrj-267	313	10	.	.	PUNCT
abrj-267	314	1	https://doi.org/10.1108/02756660310508155	https://doi.org/10.1108/02756660310508155	PROPN
abrj-267	314	2	koçak	koçak	PROPN
abrj-267	314	3	,	,	PUNCT
abrj-267	314	4	n.	n.	PROPN
abrj-267	314	5	g.	g.	PROPN
abrj-267	314	6	,	,	PUNCT
abrj-267	314	7	kaya	kaya	PROPN
abrj-267	314	8	,	,	PUNCT
abrj-267	314	9	s.	s.	PROPN
abrj-267	314	10	,	,	PUNCT
abrj-267	314	11	&	&	CCONJ
abrj-267	314	12	erol	erol	PROPN
abrj-267	314	13	,	,	PUNCT
abrj-267	314	14	e.	e.	PROPN
abrj-267	314	15	(	(	PUNCT
abrj-267	314	16	2013	2013	NUM
abrj-267	314	17	)	)	PUNCT
abrj-267	314	18	.	.	PUNCT
abrj-267	315	1	social	social	ADJ
abrj-267	315	2	media	medium	NOUN
abrj-267	315	3	from	from	ADP
abrj-267	315	4	the	the	DET
abrj-267	315	5	perspective	perspective	NOUN
abrj-267	315	6	of	of	ADP
abrj-267	315	7	diffusion	diffusion	NOUN
abrj-267	315	8	of	of	ADP
abrj-267	315	9	innovation	innovation	NOUN
abrj-267	315	10	approach	approach	NOUN
abrj-267	315	11	.	.	PUNCT
abrj-267	316	1	the	the	DET
abrj-267	316	2	macrotheme	macrotheme	PROPN
abrj-267	316	3	review	review	PROPN
abrj-267	316	4	,	,	PUNCT
abrj-267	316	5	2(3	2(3	NUM
abrj-267	316	6	)	)	PUNCT
abrj-267	316	7	,	,	PUNCT
abrj-267	316	8	22–29	22–29	PROPN
abrj-267	316	9	.	.	PUNCT
abrj-267	317	1	kock	kock	PROPN
abrj-267	317	2	,	,	PUNCT
abrj-267	317	3	n.	n.	PROPN
abrj-267	317	4	(	(	PUNCT
abrj-267	317	5	2017	2017	NUM
abrj-267	317	6	)	)	PUNCT
abrj-267	317	7	.	.	PUNCT
abrj-267	318	1	structural	structural	ADJ
abrj-267	318	2	equation	equation	NOUN
abrj-267	318	3	modeling	modeling	NOUN
abrj-267	318	4	with	with	ADP
abrj-267	318	5	factors	factor	NOUN
abrj-267	318	6	and	and	CCONJ
abrj-267	318	7	composites	composite	NOUN
abrj-267	318	8	:	:	PUNCT
abrj-267	318	9	a	a	DET
abrj-267	318	10	comparison	comparison	NOUN
abrj-267	318	11	of	of	ADP
abrj-267	318	12	four	four	NUM
abrj-267	318	13	methods	method	NOUN
abrj-267	318	14	.	.	PUNCT
abrj-267	319	1	international	international	ADJ
abrj-267	319	2	journal	journal	PROPN
abrj-267	319	3	of	of	ADP
abrj-267	319	4	ecollaboration	ecollaboration	NOUN
abrj-267	319	5	,	,	PUNCT
abrj-267	319	6	13(1	13(1	NUM
abrj-267	319	7	)	)	PUNCT
abrj-267	319	8	,	,	PUNCT
abrj-267	319	9	1–9	1–9	PROPN
abrj-267	319	10	.	.	PROPN
abrj-267	319	11	kock	kock	PROPN
abrj-267	319	12	,	,	PUNCT
abrj-267	319	13	n.	n.	PROPN
abrj-267	319	14	,	,	PUNCT
abrj-267	319	15	&	&	CCONJ
abrj-267	319	16	lynn	lynn	PROPN
abrj-267	319	17	,	,	PUNCT
abrj-267	319	18	g.	g.	PROPN
abrj-267	319	19	s.	s.	PROPN
abrj-267	319	20	(	(	PUNCT
abrj-267	319	21	2012	2012	NUM
abrj-267	319	22	)	)	PUNCT
abrj-267	319	23	.	.	PUNCT
abrj-267	320	1	lateral	lateral	ADJ
abrj-267	320	2	collinearity	collinearity	NOUN
abrj-267	320	3	and	and	CCONJ
abrj-267	320	4	misleading	mislead	VERB
abrj-267	320	5	results	result	NOUN
abrj-267	320	6	in	in	ADP
abrj-267	320	7	variance	variance	NOUN
abrj-267	320	8	-	-	PUNCT
abrj-267	320	9	based	base	VERB
abrj-267	320	10	sem	sem	NOUN
abrj-267	320	11	:	:	PUNCT
abrj-267	320	12	an	an	DET
abrj-267	320	13	illustration	illustration	NOUN
abrj-267	320	14	and	and	CCONJ
abrj-267	320	15	recommendations	recommendation	NOUN
abrj-267	320	16	.	.	PUNCT
abrj-267	321	1	journal	journal	NOUN
abrj-267	321	2	of	of	ADP
abrj-267	321	3	the	the	DET
abrj-267	321	4	association	association	NOUN
abrj-267	321	5	for	for	ADP
abrj-267	321	6	information	information	NOUN
abrj-267	321	7	systems	system	NOUN
abrj-267	321	8	,	,	PUNCT
abrj-267	321	9	13(7	13(7	NUM
abrj-267	321	10	)	)	PUNCT
abrj-267	321	11	,	,	PUNCT
abrj-267	321	12	546–580	546–580	NUM
abrj-267	321	13	.	.	PUNCT
abrj-267	322	1	https://doi.org/10.17705/1jais.00302	https://doi.org/10.17705/1jais.00302	PROPN
abrj-267	322	2	kwame	kwame	PROPN
abrj-267	322	3	,	,	PUNCT
abrj-267	322	4	a.j	a.j	PROPN
abrj-267	322	5	.	.	PROPN
abrj-267	322	6	,	,	PUNCT
abrj-267	322	7	&	&	CCONJ
abrj-267	322	8	kweku	kweku	PROPN
abrj-267	322	9	a.j	a.j	PROPN
abrj-267	322	10	.	.	PROPN
abrj-267	322	11	(	(	PUNCT
abrj-267	322	12	2019	2019	NUM
abrj-267	322	13	)	)	PUNCT
abrj-267	322	14	.	.	PUNCT
abrj-267	323	1	social	social	ADJ
abrj-267	323	2	media	medium	NOUN
abrj-267	323	3	usage	usage	NOUN
abrj-267	323	4	and	and	CCONJ
abrj-267	323	5	its	its	PRON
abrj-267	323	6	influence	influence	NOUN
abrj-267	323	7	on	on	ADP
abrj-267	323	8	students	student	NOUN
abrj-267	323	9	'	'	PART
abrj-267	323	10	choice	choice	NOUN
abrj-267	323	11	of	of	ADP
abrj-267	323	12	tertiary	tertiary	ADJ
abrj-267	323	13	education	education	NOUN
abrj-267	323	14	in	in	ADP
abrj-267	323	15	ghana	ghana	PROPN
abrj-267	323	16	.	.	PUNCT
abrj-267	324	1	european	european	PROPN
abrj-267	324	2	journal	journal	PROPN
abrj-267	324	3	of	of	ADP
abrj-267	324	4	business	business	NOUN
abrj-267	324	5	and	and	CCONJ
abrj-267	324	6	management	management	NOUN
abrj-267	324	7	,	,	PUNCT
abrj-267	324	8	11	11	NUM
abrj-267	324	9	,	,	PUNCT
abrj-267	324	10	55–65	55–65	NUM
abrj-267	324	11	.	.	PUNCT
abrj-267	325	1	issn	issn	PROPN
abrj-267	325	2	2222	2222	NUM
abrj-267	325	3	-	-	SYM
abrj-267	325	4	2839	2839	NUM
abrj-267	325	5	.	.	PUNCT
abrj-267	326	1	lacap	lacap	NOUN
abrj-267	326	2	,	,	PUNCT
abrj-267	326	3	j.p.g	j.p.g	PROPN
abrj-267	326	4	.	.	PUNCT
abrj-267	326	5	(	(	PUNCT
abrj-267	326	6	2021	2021	NUM
abrj-267	326	7	)	)	PUNCT
abrj-267	326	8	.	.	PUNCT
abrj-267	327	1	national	national	ADJ
abrj-267	327	2	training	training	NOUN
abrj-267	327	3	on	on	ADP
abrj-267	327	4	basic	basic	ADJ
abrj-267	327	5	data	datum	NOUN
abrj-267	327	6	analysis	analysis	NOUN
abrj-267	327	7	using	use	VERB
abrj-267	327	8	spss	spss	PROPN
abrj-267	327	9	and	and	CCONJ
abrj-267	327	10	partial	partial	ADJ
abrj-267	327	11	least	least	ADJ
abrj-267	327	12	squares	square	NOUN
abrj-267	327	13	path	path	NOUN
abrj-267	327	14	modelling	modelling	NOUN
abrj-267	327	15	using	use	VERB
abrj-267	327	16	warppls	warppls	NOUN
abrj-267	327	17	demonstration	demonstration	NOUN
abrj-267	327	18	and	and	CCONJ
abrj-267	327	19	sharing	sharing	NOUN
abrj-267	327	20	of	of	ADP
abrj-267	327	21	experience	experience	NOUN
abrj-267	327	22	[	[	X
abrj-267	327	23	webinar	webinar	NOUN
abrj-267	327	24	]	]	PUNCT
abrj-267	327	25	.	.	PUNCT
abrj-267	328	1	bized	bize	VERB
abrj-267	328	2	learning	learn	VERB
abrj-267	328	3	solutions	solution	NOUN
abrj-267	328	4	.	.	PUNCT
abrj-267	329	1	lampel	lampel	PROPN
abrj-267	329	2	,	,	PUNCT
abrj-267	329	3	j.	j.	PROPN
abrj-267	329	4	,	,	PUNCT
abrj-267	329	5	&	&	CCONJ
abrj-267	329	6	bhalla	bhalla	PROPN
abrj-267	329	7	,	,	PUNCT
abrj-267	329	8	a.	a.	NOUN
abrj-267	329	9	(	(	PUNCT
abrj-267	329	10	2007	2007	NUM
abrj-267	329	11	)	)	PUNCT
abrj-267	329	12	.	.	PUNCT
abrj-267	330	1	the	the	DET
abrj-267	330	2	role	role	NOUN
abrj-267	330	3	of	of	ADP
abrj-267	330	4	status	status	NOUN
abrj-267	330	5	seeking	seek	VERB
abrj-267	330	6	in	in	ADP
abrj-267	330	7	online	online	ADJ
abrj-267	330	8	communities	community	NOUN
abrj-267	330	9	:	:	PUNCT
abrj-267	330	10	giving	give	VERB
abrj-267	330	11	the	the	DET
abrj-267	330	12	gift	gift	NOUN
abrj-267	330	13	of	of	ADP
abrj-267	330	14	experience	experience	NOUN
abrj-267	330	15	.	.	PUNCT
abrj-267	331	1	journal	journal	PROPN
abrj-267	331	2	of	of	ADP
abrj-267	331	3	computermediated	computermediate	VERB
abrj-267	331	4	communication	communication	NOUN
abrj-267	331	5	,	,	PUNCT
abrj-267	331	6	12(2	12(2	NUM
abrj-267	331	7	)	)	PUNCT
abrj-267	331	8	,	,	PUNCT
abrj-267	331	9	434–455	434–455	NUM
abrj-267	331	10	.	.	PUNCT
abrj-267	332	1	https://doi.org/10.1111/j.1083-6101.2007.00332.x	https://doi.org/10.1111/j.1083-6101.2007.00332.x	PROPN
abrj-267	332	2	laroche	laroche	PROPN
abrj-267	332	3	,	,	PUNCT
abrj-267	332	4	m.	m.	NOUN
abrj-267	332	5	,	,	PUNCT
abrj-267	332	6	habibi	habibi	PROPN
abrj-267	332	7	,	,	PUNCT
abrj-267	332	8	m.	m.	PROPN
abrj-267	332	9	r.	r.	PROPN
abrj-267	332	10	,	,	PUNCT
abrj-267	332	11	richard	richard	PROPN
abrj-267	332	12	,	,	PUNCT
abrj-267	332	13	m.-o	m.-o	NOUN
abrj-267	332	14	.	.	PUNCT
abrj-267	332	15	,	,	PUNCT
abrj-267	332	16	&	&	CCONJ
abrj-267	332	17	sankaranarayanan	sankaranarayanan	PROPN
abrj-267	332	18	,	,	PUNCT
abrj-267	332	19	r.	r.	PROPN
abrj-267	332	20	(	(	PUNCT
abrj-267	332	21	2012	2012	NUM
abrj-267	332	22	)	)	PUNCT
abrj-267	332	23	.	.	PUNCT
abrj-267	333	1	the	the	DET
abrj-267	333	2	effects	effect	NOUN
abrj-267	333	3	of	of	ADP
abrj-267	333	4	social	social	ADJ
abrj-267	333	5	media	medium	NOUN
abrj-267	333	6	-	-	PUNCT
abrj-267	333	7	based	base	VERB
abrj-267	333	8	brand	brand	NOUN
abrj-267	333	9	communities	community	NOUN
abrj-267	333	10	on	on	ADP
abrj-267	333	11	brand	brand	NOUN
abrj-267	333	12	community	community	NOUN
abrj-267	333	13	markers	marker	NOUN
abrj-267	333	14	,	,	PUNCT
abrj-267	333	15	value	value	NOUN
abrj-267	333	16	creation	creation	NOUN
abrj-267	333	17	practices	practice	NOUN
abrj-267	333	18	,	,	PUNCT
abrj-267	333	19	brand	brand	NOUN
abrj-267	333	20	trust	trust	PROPN
abrj-267	333	21	,	,	PUNCT
abrj-267	333	22	and	and	CCONJ
abrj-267	333	23	brand	brand	NOUN
abrj-267	333	24	loyalty	loyalty	NOUN
abrj-267	333	25	.	.	PUNCT
abrj-267	334	1	computers	computer	NOUN
abrj-267	334	2	in	in	ADP
abrj-267	334	3	human	human	ADJ
abrj-267	334	4	behavior	behavior	NOUN
abrj-267	334	5	,	,	PUNCT
abrj-267	334	6	28(5	28(5	NUM
abrj-267	334	7	)	)	PUNCT
abrj-267	334	8	,	,	PUNCT
abrj-267	334	9	1755–1767	1755–1767	NUM
abrj-267	334	10	.	.	PUNCT
abrj-267	335	1	https://doi.org/10.1016/j.chb.2012.04.016	https://doi.org/10.1016/j.chb.2012.04.016	PROPN
abrj-267	335	2	linderberger	linderberger	PROPN
abrj-267	335	3	,	,	PUNCT
abrj-267	335	4	h.	h.	PROPN
abrj-267	335	5	(	(	PUNCT
abrj-267	335	6	2019	2019	NUM
abrj-267	335	7	)	)	PUNCT
abrj-267	335	8	.	.	PUNCT
abrj-267	336	1	private	private	ADJ
abrj-267	336	2	school	school	NOUN
abrj-267	336	3	vs.	vs.	ADP
abrj-267	336	4	public	public	ADJ
abrj-267	336	5	school	school	NOUN
abrj-267	336	6	:	:	PUNCT
abrj-267	336	7	facts	fact	NOUN
abrj-267	336	8	,	,	PUNCT
abrj-267	336	9	benefits	benefit	NOUN
abrj-267	336	10	&	&	CCONJ
abrj-267	336	11	statistics	statistic	NOUN
abrj-267	336	12	.	.	PUNCT
abrj-267	337	1	retrieved	retrieve	VERB
abrj-267	337	2	from	from	ADP
abrj-267	337	3	https://ph.news.yahoo.com/privateschool-vs-public-school-182646593.html	https://ph.news.yahoo.com/privateschool-vs-public-school-182646593.html	PROPN
abrj-267	337	4	lundqvist	lundqvist	PROPN
abrj-267	337	5	,	,	PUNCT
abrj-267	337	6	a.	a.	PROPN
abrj-267	337	7	,	,	PUNCT
abrj-267	337	8	liljander	liljander	PROPN
abrj-267	337	9	,	,	PUNCT
abrj-267	337	10	v.	v.	ADV
abrj-267	337	11	,	,	PUNCT
abrj-267	337	12	gummerus	gummerus	PROPN
abrj-267	337	13	,	,	PUNCT
abrj-267	337	14	j.	j.	PROPN
abrj-267	337	15	,	,	PUNCT
abrj-267	337	16	&	&	CCONJ
abrj-267	337	17	van	van	PROPN
abrj-267	337	18	riel	riel	PROPN
abrj-267	337	19	,	,	PUNCT
abrj-267	337	20	a.	a.	NOUN
abrj-267	337	21	(	(	PUNCT
abrj-267	337	22	2012	2012	NUM
abrj-267	337	23	)	)	PUNCT
abrj-267	337	24	.	.	PUNCT
abrj-267	338	1	the	the	DET
abrj-267	338	2	impact	impact	NOUN
abrj-267	338	3	of	of	ADP
abrj-267	338	4	storytelling	storytelle	VERB
abrj-267	338	5	on	on	ADP
abrj-267	338	6	the	the	DET
abrj-267	338	7	consumer	consumer	NOUN
abrj-267	338	8	brand	brand	NOUN
abrj-267	338	9	experience	experience	NOUN
abrj-267	338	10	:	:	PUNCT
abrj-267	338	11	the	the	DET
abrj-267	338	12	case	case	NOUN
abrj-267	338	13	of	of	ADP
abrj-267	338	14	a	a	DET
abrj-267	338	15	firm	firm	ADJ
abrj-267	338	16	-	-	PUNCT
abrj-267	338	17	originated	originate	VERB
abrj-267	338	18	story	story	NOUN
abrj-267	338	19	.	.	PUNCT
abrj-267	339	1	journal	journal	PROPN
abrj-267	339	2	of	of	ADP
abrj-267	339	3	brand	brand	PROPN
abrj-267	339	4	management	management	NOUN
abrj-267	339	5	,	,	PUNCT
abrj-267	339	6	20(4	20(4	NOUN
abrj-267	339	7	)	)	PUNCT
abrj-267	339	8	,	,	PUNCT
abrj-267	339	9	283–297	283–297	NUM
abrj-267	339	10	.	.	PUNCT
abrj-267	340	1	https://doi.org/10.1057/bm.2012.15	https://doi.org/10.1057/bm.2012.15	PROPN
abrj-267	341	1	macdonald	macdonald	PROPN
abrj-267	341	2	,	,	PUNCT
abrj-267	341	3	j.	j.	PROPN
abrj-267	341	4	(	(	PUNCT
abrj-267	341	5	2017	2017	NUM
abrj-267	341	6	)	)	PUNCT
abrj-267	341	7	.	.	PUNCT
abrj-267	342	1	the	the	DET
abrj-267	342	2	importance	importance	NOUN
abrj-267	342	3	of	of	ADP
abrj-267	342	4	hashtags	hashtag	NOUN
abrj-267	342	5	:	:	PUNCT
abrj-267	342	6	know	know	VERB
abrj-267	342	7	where	where	SCONJ
abrj-267	342	8	,	,	PUNCT
abrj-267	342	9	why	why	SCONJ
abrj-267	342	10	,	,	PUNCT
abrj-267	342	11	and	and	CCONJ
abrj-267	342	12	how	how	SCONJ
abrj-267	342	13	to	to	PART
abrj-267	342	14	use	use	VERB
abrj-267	342	15	them	they	PRON
abrj-267	342	16	.	.	PUNCT
abrj-267	343	1	retrieved	retrieve	VERB
abrj-267	343	2	april	april	PROPN
abrj-267	343	3	11	11	NUM
abrj-267	343	4	,	,	PUNCT
abrj-267	343	5	2020	2020	NUM
abrj-267	343	6	,	,	PUNCT
abrj-267	343	7	from	from	ADP
abrj-267	343	8	business2community	business2community	NOUN
abrj-267	343	9	.	.	PUNCT
abrj-267	344	1	https://www.business2community.com/social-media/importance-hashtags-know-use-01837644	https://www.business2community.com/social-media/importance-hashtags-know-use-01837644	PROPN
abrj-267	344	2	malthouse	malthouse	PROPN
abrj-267	344	3	,	,	PUNCT
abrj-267	344	4	e.	e.	PROPN
abrj-267	344	5	c.	c.	PROPN
abrj-267	344	6	,	,	PUNCT
abrj-267	344	7	haenlein	haenlein	ADV
abrj-267	344	8	,	,	PUNCT
abrj-267	344	9	m.	m.	NOUN
abrj-267	344	10	,	,	PUNCT
abrj-267	344	11	skiera	skiera	NOUN
abrj-267	344	12	,	,	PUNCT
abrj-267	344	13	b.	b.	PROPN
abrj-267	344	14	,	,	PUNCT
abrj-267	344	15	wege	wege	PROPN
abrj-267	344	16	,	,	PUNCT
abrj-267	344	17	e.	e.	PROPN
abrj-267	344	18	,	,	PUNCT
abrj-267	344	19	&	&	CCONJ
abrj-267	344	20	zhang	zhang	PROPN
abrj-267	344	21	,	,	PUNCT
abrj-267	344	22	m.	m.	NOUN
abrj-267	344	23	(	(	PUNCT
abrj-267	344	24	2013	2013	NUM
abrj-267	344	25	)	)	PUNCT
abrj-267	344	26	.	.	PUNCT
abrj-267	345	1	managing	manage	VERB
abrj-267	345	2	customer	customer	NOUN
abrj-267	345	3	relationships	relationship	NOUN
abrj-267	345	4	in	in	ADP
abrj-267	345	5	the	the	DET
abrj-267	345	6	social	social	ADJ
abrj-267	345	7	media	medium	NOUN
abrj-267	345	8	era	era	NOUN
abrj-267	345	9	:	:	PUNCT
abrj-267	345	10	introducing	introduce	VERB
abrj-267	345	11	the	the	DET
abrj-267	345	12	social	social	PROPN
abrj-267	345	13	crm	crm	PROPN
abrj-267	345	14	house	house	PROPN
abrj-267	345	15	.	.	PUNCT
abrj-267	346	1	journal	journal	PROPN
abrj-267	346	2	of	of	ADP
abrj-267	346	3	interactive	interactive	ADJ
abrj-267	346	4	marketing	marketing	NOUN
abrj-267	346	5	,	,	PUNCT
abrj-267	346	6	27(4	27(4	PROPN
abrj-267	346	7	)	)	PUNCT
abrj-267	346	8	,	,	PUNCT
abrj-267	346	9	270–280	270–280	NUM
abrj-267	346	10	.	.	PUNCT
abrj-267	347	1	https://doi.org/10.1016/j.intmar.2013.09.008	https://doi.org/10.1016/j.intmar.2013.09.008	PROPN
abrj-267	347	2	mcfarlane	mcfarlane	PROPN
abrj-267	347	3	,	,	PUNCT
abrj-267	347	4	d.	d.	PROPN
abrj-267	347	5	a.	a.	PROPN
abrj-267	347	6	(	(	PUNCT
abrj-267	347	7	2013	2013	NUM
abrj-267	347	8	)	)	PUNCT
abrj-267	347	9	.	.	PUNCT
abrj-267	348	1	the	the	DET
abrj-267	348	2	strategic	strategic	ADJ
abrj-267	348	3	importance	importance	NOUN
abrj-267	348	4	of	of	ADP
abrj-267	348	5	customer	customer	NOUN
abrj-267	348	6	value	value	NOUN
abrj-267	348	7	.	.	PUNCT
abrj-267	349	1	atlantic	atlantic	ADJ
abrj-267	349	2	marketing	marketing	NOUN
abrj-267	349	3	journal	journal	NOUN
abrj-267	349	4	,	,	PUNCT
abrj-267	349	5	2(1	2(1	NUM
abrj-267	349	6	)	)	PUNCT
abrj-267	349	7	,	,	PUNCT
abrj-267	349	8	article	article	NOUN
abrj-267	349	9	5	5	NUM
abrj-267	349	10	.	.	PUNCT
abrj-267	349	11	available	available	ADJ
abrj-267	349	12	at	at	ADP
abrj-267	349	13	:	:	PUNCT
abrj-267	349	14	https://digitalcommons.kennesaw.edu/amj/vol2/iss1/5	https://digitalcommons.kennesaw.edu/amj/vol2/iss1/5	PROPN
abrj-267	349	15	mulder	mulder	NOUN
abrj-267	349	16	,	,	PUNCT
abrj-267	349	17	p.	p.	NOUN
abrj-267	349	18	(	(	PUNCT
abrj-267	349	19	2012	2012	NUM
abrj-267	349	20	)	)	PUNCT
abrj-267	349	21	.	.	PUNCT
abrj-267	350	1	customer	customer	NOUN
abrj-267	350	2	value	value	NOUN
abrj-267	350	3	proposition	proposition	NOUN
abrj-267	350	4	(	(	PUNCT
abrj-267	350	5	cvp	cvp	NOUN
abrj-267	350	6	)	)	PUNCT
abrj-267	350	7	.	.	PUNCT
abrj-267	351	1	retrieved	retrieve	VERB
abrj-267	351	2	february	february	PROPN
abrj-267	351	3	20	20	NUM
abrj-267	351	4	,	,	PUNCT
abrj-267	351	5	2020	2020	NUM
abrj-267	351	6	,	,	PUNCT
abrj-267	351	7	from	from	ADP
abrj-267	351	8	toolshero	toolshero	NOUN
abrj-267	351	9	.	.	PUNCT
abrj-267	352	1	https://www.toolshero.com/marketing/customer-value-proposition-cvp/	https://www.toolshero.com/marketing/customer-value-proposition-cvp/	PRON
abrj-267	352	2	muntinga	muntinga	NOUN
abrj-267	352	3	,	,	PUNCT
abrj-267	352	4	d.	d.	PROPN
abrj-267	352	5	g.	g.	PROPN
abrj-267	352	6	,	,	PUNCT
abrj-267	352	7	moorman	moorman	NOUN
abrj-267	352	8	,	,	PUNCT
abrj-267	352	9	m.	m.	NOUN
abrj-267	352	10	,	,	PUNCT
abrj-267	352	11	&	&	CCONJ
abrj-267	352	12	smit	smit	PROPN
abrj-267	352	13	,	,	PUNCT
abrj-267	352	14	e.	e.	PROPN
abrj-267	352	15	g.	g.	PROPN
abrj-267	352	16	(	(	PUNCT
abrj-267	352	17	2011	2011	NUM
abrj-267	352	18	)	)	PUNCT
abrj-267	352	19	.	.	PUNCT
abrj-267	353	1	introducing	introduce	VERB
abrj-267	353	2	cobras	cobra	NOUN
abrj-267	353	3	.	.	PUNCT
abrj-267	354	1	international	international	ADJ
abrj-267	354	2	journal	journal	PROPN
abrj-267	354	3	of	of	ADP
abrj-267	354	4	advertising	advertising	NOUN
abrj-267	354	5	,	,	PUNCT
abrj-267	354	6	30(1	30(1	NUM
abrj-267	354	7	)	)	PUNCT
abrj-267	354	8	,	,	PUNCT
abrj-267	354	9	13–46	13–46	NUM
abrj-267	354	10	.	.	PUNCT
abrj-267	355	1	https://doi.org/10.2501/ija-30-1-013-046	https://doi.org/10.2501/ija-30-1-013-046	PROPN
abrj-267	355	2	pradhan	pradhan	PROPN
abrj-267	355	3	,	,	PUNCT
abrj-267	355	4	s.	s.	PROPN
abrj-267	355	5	(	(	PUNCT
abrj-267	355	6	2011	2011	NUM
abrj-267	355	7	)	)	PUNCT
abrj-267	355	8	.	.	PUNCT
abrj-267	356	1	retailing	retailing	NOUN
abrj-267	356	2	management	management	NOUN
abrj-267	356	3	:	:	PUNCT
abrj-267	356	4	text	text	NOUN
abrj-267	356	5	and	and	CCONJ
abrj-267	356	6	cases	case	NOUN
abrj-267	356	7	.	.	PUNCT
abrj-267	357	1	tata	tata	PROPN
abrj-267	357	2	mcgraw	mcgraw	PROPN
abrj-267	357	3	-	-	PUNCT
abrj-267	357	4	hill	hill	NOUN
abrj-267	357	5	education	education	NOUN
abrj-267	357	6	.	.	PUNCT
abrj-267	358	1	pratt	pratt	PROPN
abrj-267	358	2	,	,	PUNCT
abrj-267	358	3	a.	a.	PROPN
abrj-267	358	4	,	,	PUNCT
abrj-267	358	5	dalfonso	dalfonso	PROPN
abrj-267	358	6	,	,	PUNCT
abrj-267	358	7	j.	j.	PROPN
abrj-267	358	8	d.	d.	PROPN
abrj-267	358	9	,	,	PUNCT
abrj-267	358	10	&	&	CCONJ
abrj-267	358	11	rogers	rogers	PROPN
abrj-267	358	12	,	,	PUNCT
abrj-267	358	13	g.	g.	PROPN
abrj-267	358	14	(	(	PUNCT
abrj-267	358	15	2014	2014	NUM
abrj-267	358	16	)	)	PUNCT
abrj-267	358	17	.	.	PUNCT
abrj-267	359	1	digital	digital	ADJ
abrj-267	359	2	,	,	PUNCT
abrj-267	359	3	social	social	ADJ
abrj-267	359	4	,	,	PUNCT
abrj-267	359	5	mobile	mobile	NOUN
abrj-267	359	6	:	:	PUNCT
abrj-267	359	7	the	the	DET
abrj-267	359	8	2014	2014	NUM
abrj-267	359	9	social	social	ADJ
abrj-267	359	10	admissions	admission	NOUN
abrj-267	359	11	report	report	NOUN
abrj-267	359	12	.	.	PUNCT
abrj-267	360	1	uversity	uversity	NOUN
abrj-267	360	2	,	,	PUNCT
abrj-267	360	3	zinch	zinch	VERB
abrj-267	360	4	a	a	DET
abrj-267	360	5	chegg	chegg	NOUN
abrj-267	360	6	service	service	NOUN
abrj-267	360	7	[	[	X
abrj-267	360	8	cited	cite	VERB
abrj-267	360	9	12	12	NUM
abrj-267	360	10	february	february	NOUN
abrj-267	360	11	2020	2020	NUM
abrj-267	360	12	]	]	PUNCT
abrj-267	360	13	.	.	PUNCT
abrj-267	361	1	available	available	ADJ
abrj-267	361	2	from	from	ADP
abrj-267	361	3	internet	internet	NOUN
abrj-267	361	4	:	:	PUNCT
abrj-267	362	1	http://www.uversity.com/downloads/presentations/2014-social-admissionsreport-webinar.pdf	http://www.uversity.com/downloads/presentations/2014-social-admissionsreport-webinar.pdf	PROPN
abrj-267	362	2	pulizzi	pulizzi	NOUN
abrj-267	362	3	,	,	PUNCT
abrj-267	362	4	j.	j.	PROPN
abrj-267	362	5	(	(	PUNCT
abrj-267	362	6	2015	2015	NUM
abrj-267	362	7	)	)	PUNCT
abrj-267	362	8	.	.	PUNCT
abrj-267	363	1	what	what	PRON
abrj-267	363	2	is	be	AUX
abrj-267	363	3	content	content	NOUN
abrj-267	363	4	marketing	marketing	NOUN
abrj-267	363	5	?	?	PUNCT
abrj-267	364	1	useful	useful	ADJ
abrj-267	364	2	content	content	NOUN
abrj-267	364	3	should	should	AUX
abrj-267	364	4	be	be	AUX
abrj-267	364	5	at	at	ADP
abrj-267	364	6	the	the	DET
abrj-267	364	7	core	core	NOUN
abrj-267	364	8	of	of	ADP
abrj-267	364	9	your	your	PRON
abrj-267	364	10	marketing	marketing	NOUN
abrj-267	364	11	.	.	PUNCT
abrj-267	365	1	retrieved	retrieve	VERB
abrj-267	365	2	february	february	PROPN
abrj-267	365	3	2020	2020	NUM
abrj-267	365	4	,	,	PUNCT
abrj-267	365	5	from	from	ADP
abrj-267	365	6	content	content	NOUN
abrj-267	365	7	marketing	marketing	NOUN
abrj-267	365	8	institute	institute	NOUN
abrj-267	365	9	.	.	PUNCT
abrj-267	366	1	https://contentmarketinginstitute.com/what-is-content-marketing/	https://contentmarketinginstitute.com/what-is-content-marketing/	PROPN
abrj-267	366	2	ravasi	ravasi	PROPN
abrj-267	366	3	,	,	PUNCT
abrj-267	366	4	d.	d.	PROPN
abrj-267	366	5	,	,	PUNCT
abrj-267	366	6	&	&	CCONJ
abrj-267	366	7	rindova	rindova	PROPN
abrj-267	366	8	,	,	PUNCT
abrj-267	366	9	v.	v.	PROPN
abrj-267	366	10	(	(	PUNCT
abrj-267	366	11	2008	2008	NUM
abrj-267	366	12	)	)	PUNCT
abrj-267	366	13	.	.	PUNCT
abrj-267	367	1	symbolic	symbolic	ADJ
abrj-267	367	2	value	value	NOUN
abrj-267	367	3	creation	creation	NOUN
abrj-267	367	4	.	.	PUNCT
abrj-267	368	1	handbook	handbook	NOUN
abrj-267	368	2	of	of	ADP
abrj-267	368	3	new	new	ADJ
abrj-267	368	4	approaches	approach	NOUN
abrj-267	368	5	to	to	ADP
abrj-267	368	6	organization	organization	NOUN
abrj-267	368	7	,	,	PUNCT
abrj-267	368	8	270	270	NUM
abrj-267	368	9	-	-	SYM
abrj-267	368	10	284	284	NUM
abrj-267	368	11	.	.	PUNCT
abrj-267	369	1	saravanakumar	saravanakumar	PROPN
abrj-267	369	2	,	,	PUNCT
abrj-267	369	3	m.	m.	NOUN
abrj-267	369	4	,	,	PUNCT
abrj-267	369	5	&	&	CCONJ
abrj-267	369	6	suganthalakshmi	suganthalakshmi	PROPN
abrj-267	369	7	,	,	PUNCT
abrj-267	369	8	t.	t.	PROPN
abrj-267	369	9	(	(	PUNCT
abrj-267	369	10	2012	2012	NUM
abrj-267	369	11	)	)	PUNCT
abrj-267	369	12	.	.	PUNCT
abrj-267	370	1	social	social	ADJ
abrj-267	370	2	media	medium	NOUN
abrj-267	370	3	marketing	marketing	NOUN
abrj-267	370	4	.	.	PUNCT
abrj-267	371	1	life	life	NOUN
abrj-267	371	2	science	science	PROPN
abrj-267	371	3	journal	journal	PROPN
abrj-267	371	4	,	,	PUNCT
abrj-267	371	5	9(4	9(4	NUM
abrj-267	371	6	)	)	PUNCT
abrj-267	371	7	,	,	PUNCT
abrj-267	371	8	4444–445	4444–445	NOUN
abrj-267	371	9	.	.	PUNCT
abrj-267	372	1	schroeder	schroeder	PROPN
abrj-267	372	2	,	,	PUNCT
abrj-267	372	3	j.	j.	PROPN
abrj-267	372	4	,	,	PUNCT
abrj-267	372	5	&	&	CCONJ
abrj-267	372	6	greenbowe	greenbowe	VERB
abrj-267	372	7	,	,	PUNCT
abrj-267	372	8	t.	t.	PROPN
abrj-267	372	9	(	(	PUNCT
abrj-267	372	10	2009	2009	NUM
abrj-267	372	11	)	)	PUNCT
abrj-267	372	12	.	.	PUNCT
abrj-267	373	1	the	the	DET
abrj-267	373	2	chemistry	chemistry	NOUN
abrj-267	373	3	of	of	ADP
abrj-267	373	4	facebook	facebook	PROPN
abrj-267	373	5	:	:	PUNCT
abrj-267	373	6	using	use	VERB
abrj-267	373	7	social	social	ADJ
abrj-267	373	8	networking	networking	NOUN
abrj-267	373	9	to	to	PART
abrj-267	373	10	create	create	VERB
abrj-267	373	11	an	an	DET
abrj-267	373	12	online	online	ADJ
abrj-267	373	13	community	community	NOUN
abrj-267	373	14	for	for	ADP
abrj-267	373	15	the	the	DET
abrj-267	373	16	organic	organic	ADJ
abrj-267	373	17	chemistry	chemistry	NOUN
abrj-267	373	18	laboratory	laboratory	NOUN
abrj-267	373	19	.	.	PUNCT
abrj-267	374	1	innovate	innovate	VERB
abrj-267	374	2	,	,	PUNCT
abrj-267	374	3	5(4	5(4	NUM
abrj-267	374	4	)	)	PUNCT
abrj-267	374	5	.	.	PUNCT
abrj-267	375	1	retrieved	retrieve	VERB
abrj-267	375	2	from	from	ADP
abrj-267	375	3	http://www.innovateonline.info/index.php?view=article&id=625	http://www.innovateonline.info/index.php?view=article&id=625	NUM
abrj-267	375	4	sheth	sheth	PROPN
abrj-267	375	5	,	,	PUNCT
abrj-267	375	6	j.	j.	PROPN
abrj-267	375	7	,	,	PUNCT
abrj-267	375	8	&	&	CCONJ
abrj-267	375	9	sisodia	sisodia	PROPN
abrj-267	375	10	,	,	PUNCT
abrj-267	375	11	r.	r.	PROPN
abrj-267	375	12	(	(	PUNCT
abrj-267	375	13	2012	2012	NUM
abrj-267	375	14	)	)	PUNCT
abrj-267	375	15	.	.	PUNCT
abrj-267	376	1	the	the	DET
abrj-267	376	2	4	4	NUM
abrj-267	376	3	a	a	DET
abrj-267	376	4	's	's	NOUN
abrj-267	376	5	of	of	ADP
abrj-267	376	6	marketing	marketing	NOUN
abrj-267	376	7	:	:	PUNCT
abrj-267	376	8	creating	create	VERB
abrj-267	376	9	value	value	NOUN
abrj-267	376	10	for	for	ADP
abrj-267	376	11	customer	customer	NOUN
abrj-267	376	12	,	,	PUNCT
abrj-267	376	13	company	company	NOUN
abrj-267	376	14	and	and	CCONJ
abrj-267	376	15	society	society	NOUN
abrj-267	376	16	.	.	PUNCT
abrj-267	377	1	routledge	routledge	PROPN
abrj-267	377	2	.	.	PUNCT
abrj-267	378	1	social	social	ADJ
abrj-267	378	2	weather	weather	NOUN
abrj-267	378	3	stations	station	NOUN
abrj-267	378	4	.	.	PUNCT
abrj-267	379	1	(	(	PUNCT
abrj-267	379	2	2019	2019	NUM
abrj-267	379	3	)	)	PUNCT
abrj-267	379	4	.	.	PUNCT
abrj-267	380	1	first	first	ADJ
abrj-267	380	2	quarter	quarter	NOUN
abrj-267	380	3	2019	2019	NUM
abrj-267	380	4	social	social	ADJ
abrj-267	380	5	weather	weather	NOUN
abrj-267	380	6	survey	survey	NOUN
abrj-267	380	7	:	:	PUNCT
abrj-267	380	8	1	1	NUM
abrj-267	380	9	of	of	ADP
abrj-267	380	10	5	5	NUM
abrj-267	380	11	adult	adult	NOUN
abrj-267	380	12	pinoys	pinoy	NOUN
abrj-267	380	13	use	use	VERB
abrj-267	380	14	facebook	facebook	NOUN
abrj-267	380	15	daily	daily	ADV
abrj-267	380	16	as	as	ADP
abrj-267	380	17	a	a	DET
abrj-267	380	18	source	source	NOUN
abrj-267	380	19	of	of	ADP
abrj-267	380	20	news	news	NOUN
abrj-267	380	21	.	.	PUNCT
abrj-267	381	1	retrieved	retrieve	VERB
abrj-267	381	2	april	april	PROPN
abrj-267	381	3	12	12	NUM
abrj-267	381	4	,	,	PUNCT
abrj-267	381	5	2020	2020	NUM
abrj-267	381	6	,	,	PUNCT
abrj-267	381	7	from	from	ADP
abrj-267	381	8	social	social	ADJ
abrj-267	381	9	weather	weather	NOUN
abrj-267	381	10	stations	station	NOUN
abrj-267	381	11	.	.	PUNCT
abrj-267	382	1	https://www.sws.org.ph/swsmain/artcldisppage/?artcsyscode=art20190629182313&fbclid=iwar1ewng3pirgpqkilfig06lik	https://www.sws.org.ph/swsmain/artcldisppage/?artcsyscode=art20190629182313&fbclid=iwar1ewng3pirgpqkilfig06lik	PROPN
abrj-267	382	2	hcrjqb8s1sbsip4ksj-7wek1	hcrjqb8s1sbsip4ksj-7wek1	PROPN
abrj-267	382	3	-	-	PUNCT
abrj-267	382	4	dhcmlkj4c	dhcmlkj4c	PROPN
abrj-267	382	5	tiago	tiago	PROPN
abrj-267	382	6	,	,	PUNCT
abrj-267	382	7	t.	t.	PROPN
abrj-267	382	8	,	,	PUNCT
abrj-267	382	9	&	&	CCONJ
abrj-267	382	10	veríssimo	veríssimo	PROPN
abrj-267	382	11	,	,	PUNCT
abrj-267	382	12	j.	j.	PROPN
abrj-267	382	13	(	(	PUNCT
abrj-267	382	14	2013	2013	NUM
abrj-267	382	15	)	)	PUNCT
abrj-267	382	16	.	.	PUNCT
abrj-267	383	1	marketing	marketing	NOUN
abrj-267	383	2	and	and	CCONJ
abrj-267	383	3	social	social	ADJ
abrj-267	383	4	media	medium	NOUN
abrj-267	383	5	:	:	PUNCT
abrj-267	383	6	benefits	benefit	NOUN
abrj-267	383	7	and	and	CCONJ
abrj-267	383	8	ways	way	NOUN
abrj-267	383	9	forward	forward	ADV
abrj-267	383	10	.	.	PUNCT
abrj-267	384	1	in	in	ADP
abrj-267	384	2	proceedings	proceeding	NOUN
abrj-267	384	3	of	of	ADP
abrj-267	384	4	the	the	DET
abrj-267	384	5	3rd	3rd	ADJ
abrj-267	384	6	conference	conference	NOUN
abrj-267	384	7	of	of	ADP
abrj-267	384	8	the	the	DET
abrj-267	384	9	international	international	ADJ
abrj-267	384	10	network	network	NOUN
abrj-267	384	11	of	of	ADP
abrj-267	384	12	business	business	NOUN
abrj-267	384	13	and	and	CCONJ
abrj-267	384	14	management	management	NOUN
abrj-267	384	15	journals	journal	NOUN
abrj-267	384	16	.	.	PUNCT
abrj-267	385	1	tynan	tynan	PROPN
abrj-267	385	2	,	,	PUNCT
abrj-267	385	3	c.	c.	PROPN
abrj-267	385	4	,	,	PUNCT
abrj-267	385	5	mckechnie	mckechnie	PROPN
abrj-267	385	6	,	,	PUNCT
abrj-267	385	7	s.	s.	PROPN
abrj-267	385	8	,	,	PUNCT
abrj-267	385	9	&	&	CCONJ
abrj-267	385	10	chhuon	chhuon	NOUN
abrj-267	385	11	,	,	PUNCT
abrj-267	385	12	c.	c.	PROPN
abrj-267	385	13	(	(	PUNCT
abrj-267	385	14	2010	2010	NUM
abrj-267	385	15	)	)	PUNCT
abrj-267	385	16	.	.	PUNCT
abrj-267	386	1	co	co	VERB
abrj-267	386	2	-	-	VERB
abrj-267	386	3	creating	create	VERB
abrj-267	386	4	value	value	NOUN
abrj-267	386	5	for	for	ADP
abrj-267	386	6	luxury	luxury	NOUN
abrj-267	386	7	brands	brand	NOUN
abrj-267	386	8	.	.	PUNCT
abrj-267	387	1	journal	journal	PROPN
abrj-267	387	2	of	of	ADP
abrj-267	387	3	business	business	NOUN
abrj-267	387	4	research	research	NOUN
abrj-267	387	5	,	,	PUNCT
abrj-267	387	6	63(11	63(11	NOUN
abrj-267	387	7	)	)	PUNCT
abrj-267	387	8	,	,	PUNCT
abrj-267	387	9	1156–1163	1156–1163	NUM
abrj-267	387	10	.	.	PUNCT
abrj-267	388	1	https://doi.org/10.1016/j.jbusres.2009.10.012	https://doi.org/10.1016/j.jbusres.2009.10.012	NOUN
abrj-267	388	2	varkaris	varkaris	NOUN
abrj-267	388	3	,	,	PUNCT
abrj-267	388	4	e.	e.	PROPN
abrj-267	388	5	,	,	PUNCT
abrj-267	388	6	&	&	CCONJ
abrj-267	388	7	neuhofer	neuhofer	PROPN
abrj-267	388	8	,	,	PUNCT
abrj-267	388	9	b.	b.	PROPN
abrj-267	388	10	(	(	PUNCT
abrj-267	388	11	2017	2017	NUM
abrj-267	388	12	)	)	PUNCT
abrj-267	388	13	.	.	PUNCT
abrj-267	389	1	the	the	DET
abrj-267	389	2	influence	influence	NOUN
abrj-267	389	3	of	of	ADP
abrj-267	389	4	social	social	ADJ
abrj-267	389	5	media	medium	NOUN
abrj-267	389	6	on	on	ADP
abrj-267	389	7	the	the	DET
abrj-267	389	8	consumers	consumer	NOUN
abrj-267	389	9	'	'	PART
abrj-267	389	10	hotel	hotel	NOUN
abrj-267	389	11	decision	decision	NOUN
abrj-267	389	12	journey	journey	NOUN
abrj-267	389	13	.	.	PUNCT
abrj-267	390	1	journal	journal	PROPN
abrj-267	390	2	of	of	ADP
abrj-267	390	3	hospitality	hospitality	NOUN
abrj-267	390	4	and	and	CCONJ
abrj-267	390	5	tourism	tourism	NOUN
abrj-267	390	6	technology	technology	NOUN
abrj-267	390	7	,	,	PUNCT
abrj-267	390	8	8(1	8(1	NOUN
abrj-267	390	9	)	)	PUNCT
abrj-267	390	10	,	,	PUNCT
abrj-267	390	11	101–118	101–118	NUM
abrj-267	390	12	.	.	PUNCT
abrj-267	391	1	https://doi.org/10.1108/jhtt-09-2016-0058	https://doi.org/10.1108/jhtt-09-2016-0058	ADJ
abrj-267	391	2	vogt	vogt	PROPN
abrj-267	391	3	,	,	PUNCT
abrj-267	391	4	w.	w.	PROPN
abrj-267	391	5	p.	p.	PROPN
abrj-267	391	6	(	(	PUNCT
abrj-267	391	7	2005	2005	NUM
abrj-267	391	8	)	)	PUNCT
abrj-267	391	9	.	.	PUNCT
abrj-267	392	1	dictionary	dictionary	NOUN
abrj-267	392	2	of	of	ADP
abrj-267	392	3	statistics	statistic	NOUN
abrj-267	392	4	&	&	CCONJ
abrj-267	392	5	methodology	methodology	PROPN
abrj-267	392	6	(	(	PUNCT
abrj-267	392	7	vols	vol	NOUN
abrj-267	392	8	.	.	PUNCT
abrj-267	393	1	1	1	NUM
abrj-267	393	2	-	-	SYM
abrj-267	393	3	0	0	NUM
abrj-267	393	4	)	)	PUNCT
abrj-267	393	5	.	.	PUNCT
abrj-267	394	1	thousand	thousand	NUM
abrj-267	394	2	oaks	oak	NOUN
abrj-267	394	3	,	,	PUNCT
abrj-267	394	4	ca	can	AUX
abrj-267	394	5	:	:	PUNCT
abrj-267	394	6	sage	sage	NOUN
abrj-267	394	7	publications	publication	NOUN
abrj-267	394	8	,	,	PUNCT
abrj-267	394	9	inc	inc	PROPN
abrj-267	394	10	.	.	PROPN
abrj-267	394	11	https://doi.org/10.4135/9781412983907	https://doi.org/10.4135/9781412983907	X
abrj-267	395	1	vrontis	vrontis	ADV
abrj-267	395	2	,	,	PUNCT
abrj-267	395	3	d.	d.	PROPN
abrj-267	395	4	,	,	PUNCT
abrj-267	395	5	el	el	PROPN
abrj-267	395	6	nemar	nemar	PROPN
abrj-267	395	7	,	,	PUNCT
abrj-267	395	8	s.	s.	PROPN
abrj-267	395	9	,	,	PUNCT
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abrj-267	395	18	m.	m.	PROPN
abrj-267	395	19	r.	r.	PROPN
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abrj-267	395	22	)	)	PUNCT
abrj-267	395	23	.	.	PUNCT
abrj-267	396	1	the	the	DET
abrj-267	396	2	impact	impact	NOUN
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abrj-267	396	4	social	social	ADJ
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abrj-267	396	9	recruitment	recruitment	NOUN
abrj-267	396	10	:	:	PUNCT
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abrj-267	396	12	case	case	NOUN
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abrj-267	396	17	of	of	ADP
abrj-267	396	18	international	international	ADJ
abrj-267	396	19	education	education	NOUN
abrj-267	396	20	in	in	ADP
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abrj-267	396	23	11(1	11(1	NUM
abrj-267	396	24	)	)	PUNCT
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abrj-267	396	32	g.	g.	PROPN
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abrj-267	396	35	)	)	PUNCT
abrj-267	396	36	.	.	PUNCT
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abrj-267	397	2	-	-	PUNCT
abrj-267	397	3	consumer	consumer	NOUN
abrj-267	397	4	storytelling	storytelling	NOUN
abrj-267	397	5	theory	theory	NOUN
abrj-267	397	6	and	and	CCONJ
abrj-267	397	7	research	research	NOUN
abrj-267	397	8	:	:	PUNCT
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abrj-267	397	10	to	to	ADP
abrj-267	397	11	a	a	DET
abrj-267	397	12	psychology	psychology	NOUN
abrj-267	397	13	&	&	CCONJ
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abrj-267	397	15	special	special	ADJ
abrj-267	397	16	issue	issue	NOUN
abrj-267	397	17	.	.	PUNCT
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abrj-267	398	2	and	and	CCONJ
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abrj-267	398	5	27(6	27(6	NUM
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abrj-267	400	5	activities	activity	NOUN
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abrj-267	402	13	https://www.sws.org.ph/swsmain/artcldisppage/?artcsyscode=art20190629182313&fbclid=iwar1ewng3pirgpqkilfig06likhcrjqb8s1sbsip4ksj-7wek1-dhcmlkj4c	https://www.sws.org.ph/swsmain/artcldisppage/?artcsyscode=art20190629182313&fbclid=iwar1ewng3pirgpqkilfig06likhcrjqb8s1sbsip4ksj-7wek1-dhcmlkj4c	PROPN