id	sid	tid	token	lemma	pos
abrj-813	1	1	6	6	NUM
abrj-813	1	2	©	©	PROPN
abrj-813	1	3	2023	2023	NUM
abrj-813	1	4	by	by	ADP
abrj-813	1	5	the	the	DET
abrj-813	1	6	authors	author	NOUN
abrj-813	1	7	;	;	PUNCT
abrj-813	1	8	licensee	licensee	NOUN
abrj-813	1	9	eastern	eastern	ADJ
abrj-813	1	10	centre	centre	NOUN
abrj-813	1	11	of	of	ADP
abrj-813	1	12	science	science	NOUN
abrj-813	1	13	and	and	CCONJ
abrj-813	1	14	education	education	NOUN
abrj-813	1	15	,	,	PUNCT
abrj-813	1	16	usa	usa	PROPN
abrj-813	1	17	asian	asian	PROPN
abrj-813	1	18	business	business	PROPN
abrj-813	1	19	research	research	PROPN
abrj-813	1	20	journal	journal	PROPN
abrj-813	1	21	vol	vol	NOUN
abrj-813	1	22	.	.	PROPN
abrj-813	1	23	8	8	NUM
abrj-813	1	24	,	,	PUNCT
abrj-813	1	25	6	6	NUM
abrj-813	1	26	-	-	SYM
abrj-813	1	27	12	12	NUM
abrj-813	1	28	,	,	PUNCT
abrj-813	1	29	2023	2023	NUM
abrj-813	1	30	issn	issn	X
abrj-813	1	31	:	:	PUNCT
abrj-813	1	32	2576	2576	NUM
abrj-813	1	33	-	-	SYM
abrj-813	1	34	6759	6759	NUM
abrj-813	1	35	doi	doi	NOUN
abrj-813	1	36	:	:	PUNCT
abrj-813	1	37	10.55220/25766759.1334	10.55220/25766759.1334	NUM
abrj-813	1	38	©	©	PROPN
abrj-813	1	39	2023	2023	NUM
abrj-813	1	40	by	by	ADP
abrj-813	1	41	the	the	DET
abrj-813	1	42	authors	author	NOUN
abrj-813	1	43	;	;	PUNCT
abrj-813	1	44	licensee	licensee	NOUN
abrj-813	1	45	eastern	eastern	ADJ
abrj-813	1	46	centre	centre	NOUN
abrj-813	1	47	of	of	ADP
abrj-813	1	48	science	science	NOUN
abrj-813	1	49	and	and	CCONJ
abrj-813	1	50	education	education	NOUN
abrj-813	1	51	,	,	PUNCT
abrj-813	1	52	usa	usa	PROPN
abrj-813	1	53	doing	do	VERB
abrj-813	1	54	good	good	NOUN
abrj-813	1	55	,	,	PUNCT
abrj-813	1	56	choosing	choose	VERB
abrj-813	1	57	better	well	ADV
abrj-813	1	58	:	:	PUNCT
abrj-813	1	59	perceived	perceive	VERB
abrj-813	1	60	value	value	NOUN
abrj-813	1	61	and	and	CCONJ
abrj-813	1	62	consumer	consumer	NOUN
abrj-813	1	63	intentions	intention	NOUN
abrj-813	1	64	s	s	PART
abrj-813	1	65	ismail	ismail	NOUN
abrj-813	1	66	sali1	sali1	NOUN
abrj-813	1	67			PROPN
abrj-813	1	68	mukoka	mukoka	VERB
abrj-813	1	69	ronald	ronald	PROPN
abrj-813	1	70	wallter2	wallter2	PROPN
abrj-813	2	1	1technical	1technical	ADJ
abrj-813	2	2	analyst	analyst	NOUN
abrj-813	2	3	at	at	ADP
abrj-813	2	4	bank	bank	NOUN
abrj-813	2	5	in	in	ADP
abrj-813	2	6	,	,	PUNCT
abrj-813	2	7	kampala	kampala	PROPN
abrj-813	2	8	,	,	PUNCT
abrj-813	2	9	uganda	uganda	PROPN
abrj-813	2	10	.	.	PUNCT
abrj-813	3	1	2mk	2mk	ADJ
abrj-813	3	2	associated	associated	ADJ
abrj-813	3	3	advocates	advocate	NOUN
abrj-813	3	4	,	,	PUNCT
abrj-813	3	5	uganda	uganda	PROPN
abrj-813	3	6	.	.	PUNCT
abrj-813	3	7	email	email	NOUN
abrj-813	3	8	:	:	PUNCT
abrj-813	3	9	ismailssali2021@gmail.com	ismailssali2021@gmail.com	ADJ
abrj-813	3	10	email	email	NOUN
abrj-813	3	11	:	:	PUNCT
abrj-813	3	12	mnadifah@gmail.com	mnadifah@gmail.com	X
abrj-813	3	13	(	(	PUNCT
abrj-813	3	14			PROPN
abrj-813	3	15	corresponding	correspond	VERB
abrj-813	3	16	author	author	NOUN
abrj-813	3	17	)	)	PUNCT
abrj-813	3	18	abstract	abstract	ADP
abrj-813	3	19	while	while	SCONJ
abrj-813	3	20	purchasing	purchasing	NOUN
abrj-813	4	1	,	,	PUNCT
abrj-813	4	2	customers	customer	NOUN
abrj-813	4	3	happily	happily	ADV
abrj-813	4	4	encounter	encounter	VERB
abrj-813	4	5	prosocial	prosocial	ADJ
abrj-813	4	6	activities	activity	NOUN
abrj-813	4	7	when	when	SCONJ
abrj-813	4	8	any	any	DET
abrj-813	4	9	social	social	ADJ
abrj-813	4	10	cause	cause	NOUN
abrj-813	4	11	is	be	AUX
abrj-813	4	12	related	relate	VERB
abrj-813	4	13	to	to	ADP
abrj-813	4	14	a	a	DET
abrj-813	4	15	brand	brand	NOUN
abrj-813	4	16	's	's	PART
abrj-813	4	17	promotional	promotional	ADJ
abrj-813	4	18	activity	activity	NOUN
abrj-813	4	19	.	.	PUNCT
abrj-813	5	1	purchase	purchase	NOUN
abrj-813	5	2	-	-	PUNCT
abrj-813	5	3	triggered	trigger	VERB
abrj-813	5	4	donation	donation	NOUN
abrj-813	5	5	initiatives	initiative	NOUN
abrj-813	5	6	represent	represent	VERB
abrj-813	5	7	a	a	DET
abrj-813	5	8	widely	widely	ADV
abrj-813	5	9	used	use	VERB
abrj-813	5	10	form	form	NOUN
abrj-813	5	11	of	of	ADP
abrj-813	5	12	cause	cause	NOUN
abrj-813	5	13	-	-	PUNCT
abrj-813	5	14	related	relate	VERB
abrj-813	5	15	marketing	marketing	NOUN
abrj-813	5	16	;	;	PUNCT
abrj-813	5	17	however	however	ADV
abrj-813	5	18	,	,	PUNCT
abrj-813	5	19	limited	limited	ADJ
abrj-813	5	20	scholarly	scholarly	ADJ
abrj-813	5	21	attention	attention	NOUN
abrj-813	5	22	has	have	AUX
abrj-813	5	23	been	be	AUX
abrj-813	5	24	given	give	VERB
abrj-813	5	25	to	to	ADP
abrj-813	5	26	how	how	SCONJ
abrj-813	5	27	differentially	differentially	ADV
abrj-813	5	28	the	the	DET
abrj-813	5	29	framing	framing	NOUN
abrj-813	5	30	of	of	ADP
abrj-813	5	31	such	such	ADJ
abrj-813	5	32	donations	donation	NOUN
abrj-813	5	33	as	as	ADP
abrj-813	5	34	gains	gain	NOUN
abrj-813	5	35	or	or	CCONJ
abrj-813	5	36	losses	loss	NOUN
abrj-813	5	37	shapes	shape	VERB
abrj-813	5	38	consumers	consumer	NOUN
abrj-813	5	39	’	'	PUNCT
abrj-813	5	40	intentions	intention	NOUN
abrj-813	5	41	.	.	PUNCT
abrj-813	6	1	furthermore	furthermore	ADV
abrj-813	6	2	,	,	PUNCT
abrj-813	6	3	this	this	DET
abrj-813	6	4	study	study	NOUN
abrj-813	6	5	investigates	investigate	VERB
abrj-813	6	6	the	the	DET
abrj-813	6	7	mediating	mediate	VERB
abrj-813	6	8	role	role	NOUN
abrj-813	6	9	of	of	ADP
abrj-813	6	10	perceived	perceive	VERB
abrj-813	6	11	value	value	NOUN
abrj-813	6	12	in	in	ADP
abrj-813	6	13	explaining	explain	VERB
abrj-813	6	14	these	these	DET
abrj-813	6	15	effects	effect	NOUN
abrj-813	6	16	.	.	PUNCT
abrj-813	7	1	a	a	DET
abrj-813	7	2	between	between	ADP
abrj-813	7	3	-	-	PUNCT
abrj-813	7	4	subject	subject	NOUN
abrj-813	7	5	experimental	experimental	ADJ
abrj-813	7	6	design	design	NOUN
abrj-813	7	7	was	be	AUX
abrj-813	7	8	employed	employ	VERB
abrj-813	7	9	in	in	ADP
abrj-813	7	10	which	which	PRON
abrj-813	7	11	320	320	NUM
abrj-813	7	12	participants	participant	NOUN
abrj-813	7	13	were	be	AUX
abrj-813	7	14	exposed	expose	VERB
abrj-813	7	15	to	to	ADP
abrj-813	7	16	either	either	CCONJ
abrj-813	7	17	a	a	DET
abrj-813	7	18	gain	gain	NOUN
abrj-813	7	19	-	-	PUNCT
abrj-813	7	20	framed	frame	VERB
abrj-813	7	21	or	or	CCONJ
abrj-813	7	22	a	a	DET
abrj-813	7	23	loss	loss	NOUN
abrj-813	7	24	-	-	PUNCT
abrj-813	7	25	framed	frame	VERB
abrj-813	7	26	purchase	purchase	NOUN
abrj-813	7	27	-	-	PUNCT
abrj-813	7	28	triggered	trigger	VERB
abrj-813	7	29	donation	donation	NOUN
abrj-813	7	30	message	message	NOUN
abrj-813	7	31	presented	present	VERB
abrj-813	7	32	within	within	ADP
abrj-813	7	33	a	a	DET
abrj-813	7	34	simulated	simulated	ADJ
abrj-813	7	35	coffee	coffee	NOUN
abrj-813	7	36	brand	brand	NOUN
abrj-813	7	37	communication	communication	NOUN
abrj-813	7	38	.	.	PUNCT
abrj-813	8	1	drawing	draw	VERB
abrj-813	8	2	on	on	ADP
abrj-813	8	3	the	the	DET
abrj-813	8	4	elaboration	elaboration	NOUN
abrj-813	8	5	likelihood	likelihood	NOUN
abrj-813	8	6	model	model	NOUN
abrj-813	8	7	,	,	PUNCT
abrj-813	8	8	the	the	DET
abrj-813	8	9	findings	finding	NOUN
abrj-813	8	10	reveal	reveal	VERB
abrj-813	8	11	that	that	SCONJ
abrj-813	8	12	gain	gain	NOUN
abrj-813	8	13	-	-	PUNCT
abrj-813	8	14	framed	frame	VERB
abrj-813	8	15	purchase	purchase	NOUN
abrj-813	8	16	-	-	PUNCT
abrj-813	8	17	triggered	trigger	VERB
abrj-813	8	18	donation	donation	NOUN
abrj-813	8	19	messages	message	NOUN
abrj-813	8	20	lead	lead	VERB
abrj-813	8	21	to	to	ADP
abrj-813	8	22	stronger	strong	ADJ
abrj-813	8	23	intentions	intention	NOUN
abrj-813	8	24	to	to	PART
abrj-813	8	25	purchase	purchase	VERB
abrj-813	8	26	compared	compare	VERB
abrj-813	8	27	to	to	ADP
abrj-813	8	28	loss	loss	NOUN
abrj-813	8	29	-	-	PUNCT
abrj-813	8	30	framed	frame	VERB
abrj-813	8	31	messages	message	NOUN
abrj-813	8	32	.	.	PUNCT
abrj-813	9	1	moreover	moreover	ADV
abrj-813	9	2	,	,	PUNCT
abrj-813	9	3	perceived	perceive	VERB
abrj-813	9	4	value	value	NOUN
abrj-813	9	5	significantly	significantly	ADV
abrj-813	9	6	mediates	mediate	VERB
abrj-813	9	7	the	the	DET
abrj-813	9	8	relationship	relationship	NOUN
abrj-813	9	9	between	between	ADP
abrj-813	9	10	donation	donation	NOUN
abrj-813	9	11	framing	framing	NOUN
abrj-813	9	12	and	and	CCONJ
abrj-813	9	13	purchase	purchase	NOUN
abrj-813	9	14	intention	intention	NOUN
abrj-813	9	15	,	,	PUNCT
abrj-813	9	16	indicating	indicate	VERB
abrj-813	9	17	that	that	SCONJ
abrj-813	9	18	consumers	consumer	NOUN
abrj-813	9	19	’	’	PART
abrj-813	9	20	perceptions	perception	NOUN
abrj-813	9	21	of	of	ADP
abrj-813	9	22	a	a	DET
abrj-813	9	23	brand	brand	NOUN
abrj-813	9	24	’s	’s	PART
abrj-813	9	25	selfless	selfless	ADJ
abrj-813	9	26	motives	motive	NOUN
abrj-813	9	27	play	play	VERB
abrj-813	9	28	a	a	DET
abrj-813	9	29	critical	critical	ADJ
abrj-813	9	30	role	role	NOUN
abrj-813	9	31	in	in	ADP
abrj-813	9	32	shaping	shape	VERB
abrj-813	9	33	their	their	PRON
abrj-813	9	34	behavioral	behavioral	ADJ
abrj-813	9	35	intentions	intention	NOUN
abrj-813	9	36	.	.	PUNCT
abrj-813	10	1	this	this	DET
abrj-813	10	2	study	study	NOUN
abrj-813	10	3	contributes	contribute	VERB
abrj-813	10	4	to	to	ADP
abrj-813	10	5	the	the	DET
abrj-813	10	6	cause	cause	NOUN
abrj-813	10	7	-	-	PUNCT
abrj-813	10	8	related	relate	VERB
abrj-813	10	9	marketing	marketing	NOUN
abrj-813	10	10	literature	literature	NOUN
abrj-813	10	11	by	by	ADP
abrj-813	10	12	demonstrating	demonstrate	VERB
abrj-813	10	13	that	that	SCONJ
abrj-813	10	14	gain	gain	NOUN
abrj-813	10	15	-	-	PUNCT
abrj-813	10	16	framed	frame	VERB
abrj-813	10	17	(	(	PUNCT
abrj-813	10	18	vs.	vs.	ADP
abrj-813	10	19	loss	loss	NOUN
abrj-813	10	20	-	-	PUNCT
abrj-813	10	21	framed	frame	VERB
abrj-813	10	22	)	)	PUNCT
abrj-813	10	23	purchase	purchase	NOUN
abrj-813	10	24	-	-	PUNCT
abrj-813	10	25	triggered	trigger	VERB
abrj-813	10	26	donation	donation	NOUN
abrj-813	10	27	messages	message	NOUN
abrj-813	10	28	more	more	ADV
abrj-813	10	29	effectively	effectively	ADV
abrj-813	10	30	enhance	enhance	VERB
abrj-813	10	31	consumers	consumer	NOUN
abrj-813	10	32	’	'	PUNCT
abrj-813	10	33	purchase	purchase	NOUN
abrj-813	10	34	intentions	intention	NOUN
abrj-813	10	35	through	through	ADP
abrj-813	10	36	heightened	heighten	VERB
abrj-813	10	37	perceived	perceive	VERB
abrj-813	10	38	value	value	NOUN
abrj-813	10	39	.	.	PUNCT
abrj-813	11	1	keywords	keyword	NOUN
abrj-813	11	2	:	:	PUNCT
abrj-813	11	3	cause	cause	VERB
abrj-813	11	4	-	-	PUNCT
abrj-813	11	5	related	relate	VERB
abrj-813	11	6	marketing	marketing	NOUN
abrj-813	11	7	,	,	PUNCT
abrj-813	11	8	message	message	NOUN
abrj-813	11	9	framing	framing	NOUN
abrj-813	11	10	,	,	PUNCT
abrj-813	11	11	perceived	perceive	VERB
abrj-813	11	12	value	value	NOUN
abrj-813	11	13	,	,	PUNCT
abrj-813	11	14	purchase	purchase	NOUN
abrj-813	11	15	intentions	intention	NOUN
abrj-813	11	16	,	,	PUNCT
abrj-813	11	17	purchase	purchase	NOUN
abrj-813	11	18	-	-	PUNCT
abrj-813	11	19	triggered	trigger	VERB
abrj-813	11	20	donation	donation	NOUN
abrj-813	11	21	.	.	PUNCT
abrj-813	12	1	1	1	X
abrj-813	12	2	.	.	X
abrj-813	12	3	introduction	introduction	NOUN
abrj-813	12	4	brands	brand	NOUN
abrj-813	12	5	increasingly	increasingly	ADV
abrj-813	12	6	rely	rely	VERB
abrj-813	12	7	on	on	ADP
abrj-813	12	8	socially	socially	ADV
abrj-813	12	9	oriented	orient	VERB
abrj-813	12	10	initiatives	initiative	NOUN
abrj-813	12	11	to	to	PART
abrj-813	12	12	establish	establish	VERB
abrj-813	12	13	differentiation	differentiation	NOUN
abrj-813	12	14	and	and	CCONJ
abrj-813	12	15	strengthen	strengthen	VERB
abrj-813	12	16	consumer	consumer	NOUN
abrj-813	12	17	relationships	relationship	NOUN
abrj-813	12	18	in	in	ADP
abrj-813	12	19	competitive	competitive	ADJ
abrj-813	12	20	markets	market	NOUN
abrj-813	12	21	.	.	PUNCT
abrj-813	13	1	one	one	NUM
abrj-813	13	2	of	of	ADP
abrj-813	13	3	the	the	DET
abrj-813	13	4	most	most	ADV
abrj-813	13	5	prominent	prominent	ADJ
abrj-813	13	6	approaches	approach	NOUN
abrj-813	13	7	in	in	ADP
abrj-813	13	8	this	this	DET
abrj-813	13	9	regard	regard	NOUN
abrj-813	13	10	is	be	AUX
abrj-813	13	11	cause	cause	NOUN
abrj-813	13	12	-	-	PUNCT
abrj-813	13	13	related	relate	VERB
abrj-813	13	14	marketing	marketing	NOUN
abrj-813	13	15	,	,	PUNCT
abrj-813	13	16	which	which	PRON
abrj-813	13	17	allows	allow	VERB
abrj-813	13	18	firms	firm	NOUN
abrj-813	13	19	to	to	PART
abrj-813	13	20	associate	associate	VERB
abrj-813	13	21	their	their	PRON
abrj-813	13	22	offerings	offering	NOUN
abrj-813	13	23	with	with	ADP
abrj-813	13	24	social	social	ADJ
abrj-813	13	25	causes	cause	NOUN
abrj-813	13	26	while	while	SCONJ
abrj-813	13	27	simultaneously	simultaneously	ADV
abrj-813	13	28	pursuing	pursue	VERB
abrj-813	13	29	business	business	NOUN
abrj-813	13	30	objectives	objective	NOUN
abrj-813	13	31	(	(	PUNCT
abrj-813	13	32	chang	chang	PROPN
abrj-813	13	33	,	,	PUNCT
abrj-813	13	34	2008	2008	NUM
abrj-813	13	35	;	;	PUNCT
abrj-813	13	36	bigné	bigné	NOUN
abrj-813	13	37	et	et	PROPN
abrj-813	13	38	al	al	PROPN
abrj-813	13	39	.	.	PROPN
abrj-813	13	40	,	,	PUNCT
abrj-813	13	41	2012	2012	NUM
abrj-813	13	42	;	;	PUNCT
abrj-813	13	43	deng	deng	PROPN
abrj-813	13	44	et	et	PROPN
abrj-813	13	45	al	al	PROPN
abrj-813	13	46	.	.	PROPN
abrj-813	13	47	,	,	PUNCT
abrj-813	13	48	2023	2023	NUM
abrj-813	13	49	)	)	PUNCT
abrj-813	13	50	.	.	PUNCT
abrj-813	14	1	within	within	ADP
abrj-813	14	2	this	this	DET
abrj-813	14	3	domain	domain	NOUN
abrj-813	14	4	,	,	PUNCT
abrj-813	14	5	purchase	purchase	NOUN
abrj-813	14	6	-	-	PUNCT
abrj-813	14	7	triggered	trigger	VERB
abrj-813	14	8	donation	donation	NOUN
abrj-813	14	9	has	have	AUX
abrj-813	14	10	emerged	emerge	VERB
abrj-813	14	11	as	as	ADP
abrj-813	14	12	a	a	DET
abrj-813	14	13	particularly	particularly	ADV
abrj-813	14	14	popular	popular	ADJ
abrj-813	14	15	strategy	strategy	NOUN
abrj-813	14	16	,	,	PUNCT
abrj-813	14	17	whereby	whereby	SCONJ
abrj-813	14	18	a	a	DET
abrj-813	14	19	firm	firm	ADJ
abrj-813	14	20	y	y	PROPN
abrj-813	14	21	pledges	pledge	NOUN
abrj-813	14	22	to	to	PART
abrj-813	14	23	donate	donate	VERB
abrj-813	14	24	a	a	DET
abrj-813	14	25	predefined	predefine	VERB
abrj-813	14	26	portion	portion	NOUN
abrj-813	14	27	of	of	ADP
abrj-813	14	28	sales	sale	NOUN
abrj-813	14	29	revenue	revenue	NOUN
abrj-813	14	30	to	to	ADP
abrj-813	14	31	a	a	DET
abrj-813	14	32	charity	charity	NOUN
abrj-813	14	33	z	z	NOUN
abrj-813	14	34	contingent	contingent	NOUN
abrj-813	14	35	upon	upon	SCONJ
abrj-813	14	36	consumer	consumer	NOUN
abrj-813	14	37	purchases	purchase	NOUN
abrj-813	14	38	x	x	SYM
abrj-813	14	39	(	(	PUNCT
abrj-813	14	40	hamby	hamby	PROPN
abrj-813	14	41	,	,	PUNCT
abrj-813	14	42	2016	2016	NUM
abrj-813	14	43	)	)	PUNCT
abrj-813	14	44	.	.	PUNCT
abrj-813	15	1	research	research	NOUN
abrj-813	15	2	depicts	depict	VERB
abrj-813	15	3	that	that	SCONJ
abrj-813	15	4	buyers	buyer	NOUN
abrj-813	15	5	show	show	VERB
abrj-813	15	6	a	a	DET
abrj-813	15	7	greater	great	ADJ
abrj-813	15	8	tendency	tendency	NOUN
abrj-813	15	9	to	to	PART
abrj-813	15	10	purchase	purchase	VERB
abrj-813	15	11	products	product	NOUN
abrj-813	15	12	associated	associate	VERB
abrj-813	15	13	with	with	ADP
abrj-813	15	14	social	social	ADJ
abrj-813	15	15	causes	cause	NOUN
abrj-813	15	16	(	(	PUNCT
abrj-813	15	17	deng	deng	PROPN
abrj-813	15	18	et	et	PROPN
abrj-813	15	19	al	al	PROPN
abrj-813	15	20	.	.	PROPN
abrj-813	15	21	,	,	PUNCT
abrj-813	15	22	2023	2023	NUM
abrj-813	15	23	)	)	PUNCT
abrj-813	15	24	.	.	PUNCT
abrj-813	16	1	however	however	ADV
abrj-813	16	2	,	,	PUNCT
abrj-813	16	3	despite	despite	SCONJ
abrj-813	16	4	the	the	DET
abrj-813	16	5	growing	grow	VERB
abrj-813	16	6	prevalence	prevalence	NOUN
abrj-813	16	7	of	of	ADP
abrj-813	16	8	purchase	purchase	NOUN
abrj-813	16	9	-	-	PUNCT
abrj-813	16	10	triggered	trigger	VERB
abrj-813	16	11	donation	donation	NOUN
abrj-813	16	12	campaigns	campaign	NOUN
abrj-813	16	13	,	,	PUNCT
abrj-813	16	14	the	the	DET
abrj-813	16	15	extent	extent	NOUN
abrj-813	16	16	to	to	PART
abrj-813	16	17	which	which	DET
abrj-813	16	18	purchase	purchase	NOUN
abrj-813	16	19	-	-	PUNCT
abrj-813	16	20	triggered	trigger	VERB
abrj-813	16	21	donation	donation	NOUN
abrj-813	16	22	framing	framing	NOUN
abrj-813	16	23	affects	affect	VERB
abrj-813	16	24	consumers	consumer	NOUN
abrj-813	16	25	'	'	PART
abrj-813	16	26	intentions	intention	NOUN
abrj-813	16	27	and	and	CCONJ
abrj-813	16	28	behaviors	behavior	NOUN
abrj-813	16	29	for	for	ADP
abrj-813	16	30	buying	buy	VERB
abrj-813	16	31	socially	socially	ADV
abrj-813	16	32	responsible	responsible	ADJ
abrj-813	16	33	brands	brand	NOUN
abrj-813	16	34	is	be	AUX
abrj-813	16	35	in	in	ADP
abrj-813	16	36	its	its	PRON
abrj-813	16	37	nascent	nascent	ADJ
abrj-813	16	38	stages	stage	NOUN
abrj-813	16	39	(	(	PUNCT
abrj-813	16	40	kuo	kuo	PROPN
abrj-813	16	41	et	et	PROPN
abrj-813	16	42	al	al	PROPN
abrj-813	16	43	.	.	PROPN
abrj-813	16	44	,	,	PUNCT
abrj-813	16	45	2022	2022	NUM
abrj-813	16	46	)	)	PUNCT
abrj-813	16	47	,	,	PUNCT
abrj-813	16	48	which	which	PRON
abrj-813	16	49	needs	need	VERB
abrj-813	16	50	to	to	PART
abrj-813	16	51	be	be	AUX
abrj-813	16	52	explored	explore	VERB
abrj-813	16	53	.	.	PUNCT
abrj-813	17	1	message	message	NOUN
abrj-813	17	2	framing	frame	VERB
abrj-813	17	3	theory	theory	NOUN
abrj-813	17	4	suggests	suggest	VERB
abrj-813	17	5	that	that	SCONJ
abrj-813	17	6	logically	logically	ADV
abrj-813	17	7	equivalent	equivalent	ADJ
abrj-813	17	8	information	information	NOUN
abrj-813	17	9	can	can	AUX
abrj-813	17	10	be	be	AUX
abrj-813	17	11	presented	present	VERB
abrj-813	17	12	in	in	ADP
abrj-813	17	13	ways	way	NOUN
abrj-813	17	14	that	that	PRON
abrj-813	17	15	emphasize	emphasize	VERB
abrj-813	17	16	either	either	CCONJ
abrj-813	17	17	positive	positive	ADJ
abrj-813	17	18	outcomes	outcome	NOUN
abrj-813	17	19	(	(	PUNCT
abrj-813	17	20	gain	gain	VERB
abrj-813	17	21	framing	framing	NOUN
abrj-813	17	22	)	)	PUNCT
abrj-813	17	23	or	or	CCONJ
abrj-813	17	24	negative	negative	ADJ
abrj-813	17	25	consequences	consequence	NOUN
abrj-813	17	26	of	of	ADP
abrj-813	17	27	inaction	inaction	NOUN
abrj-813	17	28	(	(	PUNCT
abrj-813	17	29	loss	loss	NOUN
abrj-813	17	30	framing	framing	NOUN
abrj-813	17	31	)	)	PUNCT
abrj-813	17	32	,	,	PUNCT
abrj-813	17	33	leading	lead	VERB
abrj-813	17	34	to	to	ADP
abrj-813	17	35	different	different	ADJ
abrj-813	17	36	psychological	psychological	ADJ
abrj-813	17	37	and	and	CCONJ
abrj-813	17	38	behavioral	behavioral	ADJ
abrj-813	17	39	effects	effect	NOUN
abrj-813	17	40	(	(	PUNCT
abrj-813	17	41	chang	chang	PROPN
abrj-813	17	42	and	and	CCONJ
abrj-813	17	43	lee	lee	PROPN
abrj-813	17	44	,	,	PUNCT
abrj-813	17	45	2010	2010	NUM
abrj-813	17	46	;	;	PUNCT
abrj-813	17	47	kühberger	kühberger	NOUN
abrj-813	17	48	and	and	CCONJ
abrj-813	17	49	gradl	gradl	NOUN
abrj-813	17	50	,	,	PUNCT
abrj-813	17	51	2013	2013	NUM
abrj-813	17	52	)	)	PUNCT
abrj-813	17	53	.	.	PUNCT
abrj-813	18	1	in	in	ADP
abrj-813	18	2	the	the	DET
abrj-813	18	3	context	context	NOUN
abrj-813	18	4	of	of	ADP
abrj-813	18	5	cause	cause	NOUN
abrj-813	18	6	-	-	PUNCT
abrj-813	18	7	related	relate	VERB
abrj-813	18	8	marketing	marketing	NOUN
abrj-813	18	9	,	,	PUNCT
abrj-813	18	10	prior	prior	ADJ
abrj-813	18	11	findings	finding	NOUN
abrj-813	18	12	on	on	ADP
abrj-813	18	13	the	the	DET
abrj-813	18	14	relative	relative	ADJ
abrj-813	18	15	effectiveness	effectiveness	NOUN
abrj-813	18	16	of	of	ADP
abrj-813	18	17	gain	gain	NOUN
abrj-813	18	18	versus	versus	ADP
abrj-813	18	19	loss	loss	NOUN
abrj-813	18	20	-	-	PUNCT
abrj-813	18	21	framed	frame	VERB
abrj-813	18	22	messages	message	NOUN
abrj-813	18	23	are	be	AUX
abrj-813	18	24	mixed	mix	VERB
abrj-813	18	25	,	,	PUNCT
abrj-813	18	26	with	with	ADP
abrj-813	18	27	some	some	DET
abrj-813	18	28	studies	study	NOUN
abrj-813	18	29	favouring	favour	VERB
abrj-813	18	30	gain	gain	NOUN
abrj-813	18	31	framing	frame	VERB
abrj-813	18	32	,	,	PUNCT
abrj-813	18	33	others	other	NOUN
abrj-813	18	34	supporting	support	VERB
abrj-813	18	35	loss	loss	NOUN
abrj-813	18	36	framing	framing	NOUN
abrj-813	18	37	,	,	PUNCT
abrj-813	18	38	and	and	CCONJ
abrj-813	18	39	several	several	ADJ
abrj-813	18	40	reporting	report	VERB
abrj-813	18	41	nonsignificant	nonsignificant	ADJ
abrj-813	18	42	differences	difference	NOUN
abrj-813	18	43	(	(	PUNCT
abrj-813	18	44	tanford	tanford	NOUN
abrj-813	18	45	et	et	PROPN
abrj-813	18	46	al	al	PROPN
abrj-813	18	47	.	.	PROPN
abrj-813	18	48	,	,	PUNCT
abrj-813	18	49	2020	2020	NUM
abrj-813	18	50	;	;	PUNCT
abrj-813	18	51	gong	gong	PROPN
abrj-813	18	52	et	et	PROPN
abrj-813	18	53	al	al	PROPN
abrj-813	18	54	.	.	PROPN
abrj-813	18	55	,	,	PUNCT
abrj-813	18	56	2022	2022	NUM
abrj-813	18	57	;	;	PUNCT
abrj-813	18	58	grazzini	grazzini	PROPN
abrj-813	18	59	et	et	PROPN
abrj-813	18	60	al	al	PROPN
abrj-813	18	61	.	.	PROPN
abrj-813	18	62	,	,	PUNCT
abrj-813	18	63	2018	2018	NUM
abrj-813	18	64	;	;	PUNCT
abrj-813	18	65	bester	bester	NOUN
abrj-813	18	66	and	and	CCONJ
abrj-813	18	67	jere	jere	PROPN
abrj-813	18	68	,	,	PUNCT
abrj-813	18	69	2012	2012	NUM
abrj-813	18	70	;	;	PUNCT
abrj-813	18	71	tu	tu	PROPN
abrj-813	18	72	et	et	PROPN
abrj-813	18	73	al	al	PROPN
abrj-813	18	74	.	.	PROPN
abrj-813	18	75	,	,	PUNCT
abrj-813	18	76	2013	2013	NUM
abrj-813	18	77	)	)	PUNCT
abrj-813	18	78	.	.	PUNCT
abrj-813	19	1	to	to	PART
abrj-813	19	2	address	address	VERB
abrj-813	19	3	these	these	DET
abrj-813	19	4	inconsistencies	inconsistency	NOUN
abrj-813	19	5	,	,	PUNCT
abrj-813	19	6	this	this	DET
abrj-813	19	7	research	research	NOUN
abrj-813	19	8	aims	aim	VERB
abrj-813	19	9	to	to	PART
abrj-813	19	10	examine	examine	VERB
abrj-813	19	11	the	the	DET
abrj-813	19	12	impact	impact	NOUN
abrj-813	19	13	of	of	ADP
abrj-813	19	14	purchase	purchase	NOUN
abrj-813	19	15	-	-	PUNCT
abrj-813	19	16	triggered	trigger	VERB
abrj-813	19	17	donation	donation	NOUN
abrj-813	19	18	framing	framing	NOUN
abrj-813	19	19	(	(	PUNCT
abrj-813	19	20	gain	gain	NOUN
abrj-813	19	21	vs.	vs.	ADP
abrj-813	19	22	loss	loss	NOUN
abrj-813	19	23	)	)	PUNCT
abrj-813	19	24	on	on	ADP
abrj-813	19	25	consumers	consumer	NOUN
abrj-813	19	26	’	'	PUNCT
abrj-813	19	27	intentions	intention	NOUN
abrj-813	19	28	to	to	PART
abrj-813	19	29	buy	buy	VERB
abrj-813	19	30	the	the	DET
abrj-813	19	31	brands	brand	NOUN
abrj-813	19	32	promoting	promote	VERB
abrj-813	19	33	social	social	ADJ
abrj-813	19	34	causes	cause	NOUN
abrj-813	19	35	.	.	PUNCT
abrj-813	20	1	from	from	ADP
abrj-813	20	2	a	a	DET
abrj-813	20	3	theoretical	theoretical	ADJ
abrj-813	20	4	standpoint	standpoint	NOUN
abrj-813	20	5	,	,	PUNCT
abrj-813	20	6	this	this	DET
abrj-813	20	7	study	study	NOUN
abrj-813	20	8	is	be	AUX
abrj-813	20	9	grounded	ground	VERB
abrj-813	20	10	in	in	ADP
abrj-813	20	11	the	the	DET
abrj-813	20	12	elaboration	elaboration	NOUN
abrj-813	20	13	likelihood	likelihood	NOUN
abrj-813	20	14	model	model	NOUN
abrj-813	20	15	(	(	PUNCT
abrj-813	20	16	elm	elm	PROPN
abrj-813	20	17	)	)	PUNCT
abrj-813	20	18	,	,	PUNCT
abrj-813	20	19	which	which	PRON
abrj-813	20	20	explains	explain	VERB
abrj-813	20	21	how	how	SCONJ
abrj-813	20	22	individuals	individual	NOUN
abrj-813	20	23	process	process	VERB
abrj-813	20	24	persuasive	persuasive	ADJ
abrj-813	20	25	messages	message	NOUN
abrj-813	20	26	either	either	CCONJ
abrj-813	20	27	through	through	ADP
abrj-813	20	28	heuristic	heuristic	ADJ
abrj-813	20	29	cues	cue	NOUN
abrj-813	20	30	or	or	CCONJ
abrj-813	20	31	through	through	ADP
abrj-813	20	32	more	more	ADV
abrj-813	20	33	effortful	effortful	ADJ
abrj-813	20	34	,	,	PUNCT
abrj-813	20	35	systematic	systematic	ADJ
abrj-813	20	36	evaluation	evaluation	NOUN
abrj-813	20	37	(	(	PUNCT
abrj-813	20	38	petty	petty	ADJ
abrj-813	20	39	and	and	CCONJ
abrj-813	20	40	cacioppo	cacioppo	NOUN
abrj-813	20	41	,	,	PUNCT
abrj-813	20	42	1986	1986	NUM
abrj-813	20	43	)	)	PUNCT
abrj-813	20	44	.	.	PUNCT
abrj-813	21	1	in	in	ADP
abrj-813	21	2	purchase	purchase	NOUN
abrj-813	21	3	-	-	PUNCT
abrj-813	21	4	triggered	trigger	VERB
abrj-813	21	5	donation	donation	NOUN
abrj-813	21	6	contexts	context	NOUN
abrj-813	21	7	,	,	PUNCT
abrj-813	21	8	message	message	NOUN
abrj-813	21	9	framing	framing	NOUN
abrj-813	21	10	may	may	AUX
abrj-813	21	11	initially	initially	ADV
abrj-813	21	12	function	function	VERB
abrj-813	21	13	as	as	ADP
abrj-813	21	14	a	a	DET
abrj-813	21	15	heuristic	heuristic	ADJ
abrj-813	21	16	signal	signal	NOUN
abrj-813	21	17	;	;	PUNCT
abrj-813	21	18	however	however	ADV
abrj-813	21	19	,	,	PUNCT
abrj-813	21	20	deeper	deep	ADJ
abrj-813	21	21	processing	processing	NOUN
abrj-813	21	22	can	can	AUX
abrj-813	21	23	prompt	prompt	VERB
abrj-813	21	24	consumers	consumer	NOUN
abrj-813	21	25	to	to	PART
abrj-813	21	26	evaluate	evaluate	VERB
abrj-813	21	27	the	the	DET
abrj-813	21	28	underlying	underlie	VERB
abrj-813	21	29	motives	motive	NOUN
abrj-813	21	30	driving	drive	VERB
abrj-813	21	31	a	a	DET
abrj-813	21	32	firm	firm	NOUN
abrj-813	21	33	’s	’s	PART
abrj-813	21	34	social	social	ADJ
abrj-813	21	35	initiatives	initiative	NOUN
abrj-813	21	36	.	.	PUNCT
abrj-813	22	1	building	build	VERB
abrj-813	22	2	on	on	ADP
abrj-813	22	3	this	this	DET
abrj-813	22	4	logic	logic	NOUN
abrj-813	22	5	,	,	PUNCT
abrj-813	22	6	the	the	DET
abrj-813	22	7	present	present	ADJ
abrj-813	22	8	study	study	NOUN
abrj-813	22	9	proposes	propose	VERB
abrj-813	22	10	perceived	perceive	VERB
abrj-813	22	11	values	value	NOUN
abrj-813	22	12	as	as	ADP
abrj-813	22	13	a	a	DET
abrj-813	22	14	key	key	ADJ
abrj-813	22	15	explanatory	explanatory	ADJ
abrj-813	22	16	mechanism	mechanism	NOUN
abrj-813	22	17	linking	link	VERB
abrj-813	22	18	purchase	purchase	NOUN
abrj-813	22	19	-	-	PUNCT
abrj-813	22	20	triggered	trigger	VERB
abrj-813	22	21	donation	donation	NOUN
abrj-813	22	22	framing	frame	VERB
abrj-813	22	23	to	to	PART
abrj-813	22	24	purchase	purchase	VERB
abrj-813	22	25	intentions	intention	NOUN
abrj-813	22	26	.	.	PUNCT
abrj-813	23	1	perceived	perceive	VERB
abrj-813	23	2	value	value	NOUN
abrj-813	23	3	is	be	AUX
abrj-813	23	4	widely	widely	ADV
abrj-813	23	5	conceptualized	conceptualize	VERB
abrj-813	23	6	as	as	ADP
abrj-813	23	7	a	a	DET
abrj-813	23	8	consumer	consumer	NOUN
abrj-813	23	9	’s	’s	PART
abrj-813	23	10	overall	overall	ADJ
abrj-813	23	11	assessment	assessment	NOUN
abrj-813	23	12	of	of	ADP
abrj-813	23	13	utility	utility	NOUN
abrj-813	23	14	based	base	VERB
abrj-813	23	15	on	on	ADP
abrj-813	23	16	the	the	DET
abrj-813	23	17	trade	trade	NOUN
abrj-813	23	18	-	-	PUNCT
abrj-813	23	19	off	off	NOUN
abrj-813	23	20	between	between	ADP
abrj-813	23	21	what	what	PRON
abrj-813	23	22	is	be	AUX
abrj-813	23	23	received	receive	VERB
abrj-813	23	24	and	and	CCONJ
abrj-813	23	25	what	what	PRON
abrj-813	23	26	is	be	AUX
abrj-813	23	27	given	give	VERB
abrj-813	23	28	up	up	ADP
abrj-813	23	29	(	(	PUNCT
abrj-813	23	30	e.g.	e.g.	ADJ
abrj-813	23	31	,	,	PUNCT
abrj-813	23	32	money	money	NOUN
abrj-813	23	33	,	,	PUNCT
abrj-813	23	34	time	time	NOUN
abrj-813	23	35	,	,	PUNCT
abrj-813	23	36	effort	effort	NOUN
abrj-813	23	37	)	)	PUNCT
abrj-813	23	38	,	,	PUNCT
abrj-813	23	39	making	make	VERB
abrj-813	23	40	it	it	PRON
abrj-813	23	41	a	a	DET
abrj-813	23	42	particularly	particularly	ADV
abrj-813	23	43	suitable	suitable	ADJ
abrj-813	23	44	mechanism	mechanism	NOUN
abrj-813	23	45	for	for	ADP
abrj-813	23	46	explaining	explain	VERB
abrj-813	23	47	why	why	SCONJ
abrj-813	23	48	the	the	DET
abrj-813	23	49	same	same	ADJ
abrj-813	23	50	donation	donation	NOUN
abrj-813	23	51	offer	offer	NOUN
abrj-813	23	52	can	can	AUX
abrj-813	23	53	produce	produce	VERB
abrj-813	23	54	different	different	ADJ
abrj-813	23	55	responses	response	NOUN
abrj-813	23	56	depending	depend	VERB
abrj-813	23	57	on	on	ADP
abrj-813	23	58	how	how	SCONJ
abrj-813	23	59	it	it	PRON
abrj-813	23	60	is	be	AUX
abrj-813	23	61	framed	frame	VERB
abrj-813	23	62	(	(	PUNCT
abrj-813	23	63	zeithaml	zeithaml	PROPN
abrj-813	23	64	,	,	PUNCT
abrj-813	23	65	1988	1988	NUM
abrj-813	23	66	;	;	PUNCT
abrj-813	23	67	sánchez	sánchez	NOUN
abrj-813	23	68	-	-	PUNCT
abrj-813	23	69	fernández	fernández	PROPN
abrj-813	23	70	&	&	CCONJ
abrj-813	23	71	iniesta	iniesta	PROPN
abrj-813	23	72	-	-	PUNCT
abrj-813	23	73	bonillo	bonillo	PROPN
abrj-813	23	74	,	,	PUNCT
abrj-813	23	75	2007	2007	NUM
abrj-813	23	76	)	)	PUNCT
abrj-813	23	77	.	.	PUNCT
abrj-813	24	1	beyond	beyond	ADP
abrj-813	24	2	a	a	DET
abrj-813	24	3	single	single	ADJ
abrj-813	24	4	“	"	PUNCT
abrj-813	24	5	get	get	VERB
abrj-813	24	6	–	–	PUNCT
abrj-813	24	7	give	give	NOUN
abrj-813	24	8	”	"	PUNCT
abrj-813	24	9	evaluation	evaluation	NOUN
abrj-813	24	10	,	,	PUNCT
abrj-813	24	11	perceived	perceive	VERB
abrj-813	24	12	value	value	NOUN
abrj-813	24	13	is	be	AUX
abrj-813	24	14	also	also	ADV
abrj-813	24	15	treated	treat	VERB
abrj-813	24	16	as	as	ADP
abrj-813	24	17	multidimensional	multidimensional	ADJ
abrj-813	24	18	,	,	PUNCT
abrj-813	24	19	typically	typically	ADV
abrj-813	24	20	capturing	capture	VERB
abrj-813	24	21	functional	functional	ADJ
abrj-813	24	22	/	/	SYM
abrj-813	24	23	quality	quality	NOUN
abrj-813	24	24	value	value	NOUN
abrj-813	24	25	,	,	PUNCT
abrj-813	24	26	emotional	emotional	ADJ
abrj-813	24	27	value	value	NOUN
abrj-813	24	28	,	,	PUNCT
abrj-813	24	29	social	social	ADJ
abrj-813	24	30	value	value	NOUN
abrj-813	24	31	,	,	PUNCT
abrj-813	24	32	and	and	CCONJ
abrj-813	24	33	price	price	NOUN
abrj-813	24	34	/	/	SYM
abrj-813	24	35	value	value	NOUN
abrj-813	24	36	-	-	PUNCT
abrj-813	24	37	for	for	ADP
abrj-813	24	38	-	-	PUNCT
abrj-813	24	39	money	money	NOUN
abrj-813	24	40	considerations	consideration	NOUN
abrj-813	24	41	,	,	PUNCT
abrj-813	24	42	dimensions	dimension	NOUN
abrj-813	24	43	that	that	PRON
abrj-813	24	44	align	align	VERB
abrj-813	24	45	closely	closely	ADV
abrj-813	24	46	with	with	ADP
abrj-813	24	47	cause	cause	NOUN
abrj-813	24	48	-	-	PUNCT
abrj-813	24	49	related	relate	VERB
abrj-813	24	50	purchase	purchase	NOUN
abrj-813	24	51	mailto:ismailssali2021@gmail.com	mailto:ismailssali2021@gmail.com	NOUN
abrj-813	24	52	mailto:mnadifah@gmail.com	mailto:mnadifah@gmail.com	PROPN
abrj-813	25	1	https://www.doi.org/10.55220/25766759.1334	https://www.doi.org/10.55220/25766759.1334	X
abrj-813	25	2	asian	asian	PROPN
abrj-813	25	3	business	business	PROPN
abrj-813	25	4	research	research	NOUN
abrj-813	25	5	journal	journal	NOUN
abrj-813	25	6	,	,	PUNCT
abrj-813	25	7	2023	2023	NUM
abrj-813	25	8	,	,	PUNCT
abrj-813	25	9	8	8	NUM
abrj-813	25	10	:	:	SYM
abrj-813	25	11	6	6	NUM
abrj-813	25	12	-	-	SYM
abrj-813	25	13	12	12	NUM
abrj-813	25	14	7	7	NUM
abrj-813	25	15	©	©	PROPN
abrj-813	25	16	2023	2023	NUM
abrj-813	25	17	by	by	ADP
abrj-813	25	18	the	the	DET
abrj-813	25	19	authors	author	NOUN
abrj-813	25	20	;	;	PUNCT
abrj-813	25	21	licensee	licensee	NOUN
abrj-813	25	22	eastern	eastern	ADJ
abrj-813	25	23	centre	centre	NOUN
abrj-813	25	24	of	of	ADP
abrj-813	25	25	science	science	NOUN
abrj-813	25	26	and	and	CCONJ
abrj-813	25	27	education	education	NOUN
abrj-813	25	28	,	,	PUNCT
abrj-813	25	29	usa	usa	PROPN
abrj-813	25	30	contexts	contexts	PROPN
abrj-813	25	31	where	where	SCONJ
abrj-813	25	32	consumers	consumer	NOUN
abrj-813	25	33	may	may	AUX
abrj-813	25	34	also	also	ADV
abrj-813	25	35	infer	infer	VERB
abrj-813	25	36	reputational	reputational	ADJ
abrj-813	25	37	and	and	CCONJ
abrj-813	25	38	moral	moral	ADJ
abrj-813	25	39	worth	worth	NOUN
abrj-813	25	40	from	from	ADP
abrj-813	25	41	the	the	DET
abrj-813	25	42	brand	brand	NOUN
abrj-813	25	43	’s	’s	PART
abrj-813	25	44	actions	action	NOUN
abrj-813	25	45	(	(	PUNCT
abrj-813	25	46	sweeney	sweeney	NOUN
abrj-813	25	47	&	&	CCONJ
abrj-813	25	48	soutar	soutar	PROPN
abrj-813	25	49	,	,	PUNCT
abrj-813	25	50	2001	2001	NUM
abrj-813	25	51	;	;	PUNCT
abrj-813	25	52	sánchez	sánchez	NOUN
abrj-813	25	53	-	-	PUNCT
abrj-813	25	54	fernández	fernández	PROPN
abrj-813	25	55	&	&	CCONJ
abrj-813	25	56	iniesta	iniesta	PROPN
abrj-813	25	57	-	-	PUNCT
abrj-813	25	58	bonillo	bonillo	PROPN
abrj-813	25	59	,	,	PUNCT
abrj-813	25	60	2007	2007	NUM
abrj-813	25	61	)	)	PUNCT
abrj-813	25	62	.	.	PUNCT
abrj-813	26	1	importantly	importantly	ADV
abrj-813	26	2	,	,	PUNCT
abrj-813	26	3	a	a	DET
abrj-813	26	4	strong	strong	ADJ
abrj-813	26	5	empirical	empirical	ADJ
abrj-813	26	6	base	base	NOUN
abrj-813	26	7	shows	show	VERB
abrj-813	26	8	that	that	SCONJ
abrj-813	26	9	perceived	perceive	VERB
abrj-813	26	10	value	value	NOUN
abrj-813	26	11	is	be	AUX
abrj-813	26	12	a	a	DET
abrj-813	26	13	key	key	ADJ
abrj-813	26	14	proximal	proximal	ADJ
abrj-813	26	15	driver	driver	NOUN
abrj-813	26	16	of	of	ADP
abrj-813	26	17	willingness	willingness	NOUN
abrj-813	26	18	to	to	PART
abrj-813	26	19	buy	buy	VERB
abrj-813	26	20	and	and	CCONJ
abrj-813	26	21	broader	broad	ADJ
abrj-813	26	22	behavioral	behavioral	ADJ
abrj-813	26	23	intentions	intention	NOUN
abrj-813	26	24	:	:	PUNCT
abrj-813	26	25	classic	classic	ADJ
abrj-813	26	26	cueutilization	cueutilization	NOUN
abrj-813	26	27	research	research	NOUN
abrj-813	26	28	demonstrates	demonstrate	VERB
abrj-813	26	29	that	that	SCONJ
abrj-813	26	30	shifts	shift	NOUN
abrj-813	26	31	in	in	ADP
abrj-813	26	32	perceived	perceive	VERB
abrj-813	26	33	value	value	NOUN
abrj-813	26	34	translate	translate	NOUN
abrj-813	26	35	into	into	ADP
abrj-813	26	36	higher	high	ADJ
abrj-813	26	37	willingness	willingness	NOUN
abrj-813	26	38	to	to	PART
abrj-813	26	39	purchase	purchase	VERB
abrj-813	26	40	(	(	PUNCT
abrj-813	26	41	dodds	dodd	NOUN
abrj-813	26	42	,	,	PUNCT
abrj-813	26	43	monroe	monroe	PROPN
abrj-813	26	44	,	,	PUNCT
abrj-813	26	45	&	&	CCONJ
abrj-813	26	46	grewal	grewal	PROPN
abrj-813	26	47	,	,	PUNCT
abrj-813	26	48	1991	1991	NUM
abrj-813	26	49	)	)	PUNCT
abrj-813	26	50	,	,	PUNCT
abrj-813	26	51	and	and	CCONJ
abrj-813	26	52	service	service	NOUN
abrj-813	26	53	research	research	NOUN
abrj-813	26	54	similarly	similarly	ADV
abrj-813	26	55	finds	find	VERB
abrj-813	26	56	value	value	NOUN
abrj-813	26	57	to	to	PART
abrj-813	26	58	be	be	AUX
abrj-813	26	59	central	central	ADJ
abrj-813	26	60	in	in	ADP
abrj-813	26	61	explaining	explain	VERB
abrj-813	26	62	behavioral	behavioral	ADJ
abrj-813	26	63	intentions	intention	NOUN
abrj-813	26	64	(	(	PUNCT
abrj-813	26	65	cronin	cronin	PROPN
abrj-813	26	66	,	,	PUNCT
abrj-813	26	67	brady	brady	PROPN
abrj-813	26	68	,	,	PUNCT
abrj-813	26	69	&	&	CCONJ
abrj-813	26	70	hult	hult	PROPN
abrj-813	26	71	,	,	PUNCT
abrj-813	26	72	2000	2000	NUM
abrj-813	26	73	)	)	PUNCT
abrj-813	26	74	.	.	PUNCT
abrj-813	27	1	building	build	VERB
abrj-813	27	2	on	on	ADP
abrj-813	27	3	this	this	DET
abrj-813	27	4	logic	logic	NOUN
abrj-813	27	5	,	,	PUNCT
abrj-813	27	6	our	our	PRON
abrj-813	27	7	study	study	NOUN
abrj-813	27	8	seeks	seek	VERB
abrj-813	27	9	to	to	PART
abrj-813	27	10	examine	examine	VERB
abrj-813	27	11	whether	whether	SCONJ
abrj-813	27	12	gain	gain	VERB
abrj-813	27	13	-	-	PUNCT
abrj-813	27	14	framed	frame	VERB
abrj-813	27	15	purchase	purchase	NOUN
abrj-813	27	16	-	-	PUNCT
abrj-813	27	17	triggered	trigger	VERB
abrj-813	27	18	donation	donation	NOUN
abrj-813	27	19	messages	message	NOUN
abrj-813	27	20	generate	generate	VERB
abrj-813	27	21	stronger	strong	ADJ
abrj-813	27	22	purchase	purchase	NOUN
abrj-813	27	23	intentions	intention	NOUN
abrj-813	27	24	than	than	ADP
abrj-813	27	25	loss	loss	NOUN
abrj-813	27	26	-	-	PUNCT
abrj-813	27	27	framed	frame	VERB
abrj-813	27	28	messages	message	NOUN
abrj-813	27	29	and	and	CCONJ
abrj-813	27	30	whether	whether	SCONJ
abrj-813	27	31	perceived	perceive	VERB
abrj-813	27	32	value	value	NOUN
abrj-813	27	33	mediates	mediate	VERB
abrj-813	27	34	the	the	DET
abrj-813	27	35	effect	effect	NOUN
abrj-813	27	36	of	of	ADP
abrj-813	27	37	donation	donation	NOUN
abrj-813	27	38	framing	frame	VERB
abrj-813	27	39	on	on	ADP
abrj-813	27	40	purchase	purchase	NOUN
abrj-813	27	41	intentions	intention	NOUN
abrj-813	27	42	based	base	VERB
abrj-813	27	43	on	on	ADP
abrj-813	27	44	the	the	DET
abrj-813	27	45	idea	idea	NOUN
abrj-813	27	46	that	that	SCONJ
abrj-813	27	47	framing	frame	VERB
abrj-813	27	48	shapes	shape	NOUN
abrj-813	27	49	consumers	consumer	NOUN
abrj-813	27	50	’	'	PUNCT
abrj-813	27	51	value	value	NOUN
abrj-813	27	52	inferences	inference	NOUN
abrj-813	27	53	about	about	ADP
abrj-813	27	54	the	the	DET
abrj-813	27	55	brand	brand	NOUN
abrj-813	27	56	’s	’s	PART
abrj-813	27	57	motives	motive	NOUN
abrj-813	27	58	and	and	CCONJ
abrj-813	27	59	the	the	DET
abrj-813	27	60	exchange	exchange	NOUN
abrj-813	27	61	.	.	PUNCT
abrj-813	28	1	by	by	ADP
abrj-813	28	2	answering	answer	VERB
abrj-813	28	3	these	these	DET
abrj-813	28	4	questions	question	NOUN
abrj-813	28	5	,	,	PUNCT
abrj-813	28	6	this	this	DET
abrj-813	28	7	research	research	NOUN
abrj-813	28	8	advances	advance	VERB
abrj-813	28	9	the	the	DET
abrj-813	28	10	cause	cause	NOUN
abrj-813	28	11	-	-	PUNCT
abrj-813	28	12	related	relate	VERB
abrj-813	28	13	marketing	marketing	NOUN
abrj-813	28	14	literature	literature	NOUN
abrj-813	28	15	by	by	ADP
abrj-813	28	16	offering	offer	VERB
abrj-813	28	17	a	a	DET
abrj-813	28	18	streamlined	streamlined	ADJ
abrj-813	28	19	and	and	CCONJ
abrj-813	28	20	theoretically	theoretically	ADV
abrj-813	28	21	grounded	ground	VERB
abrj-813	28	22	model	model	NOUN
abrj-813	28	23	that	that	PRON
abrj-813	28	24	clarifies	clarify	VERB
abrj-813	28	25	how	how	SCONJ
abrj-813	28	26	purchase	purchase	NOUN
abrj-813	28	27	-	-	PUNCT
abrj-813	28	28	triggered	trigger	VERB
abrj-813	28	29	donation	donation	NOUN
abrj-813	28	30	framing	frame	VERB
abrj-813	28	31	influences	influence	NOUN
abrj-813	28	32	consumers	consumer	NOUN
abrj-813	28	33	'	'	PART
abrj-813	28	34	intentions	intention	NOUN
abrj-813	28	35	directly	directly	ADV
abrj-813	28	36	as	as	ADV
abrj-813	28	37	well	well	ADV
abrj-813	28	38	as	as	ADP
abrj-813	28	39	via	via	ADP
abrj-813	28	40	perceived	perceive	VERB
abrj-813	28	41	values	value	NOUN
abrj-813	28	42	as	as	ADP
abrj-813	28	43	a	a	DET
abrj-813	28	44	psychological	psychological	ADJ
abrj-813	28	45	mechanism	mechanism	NOUN
abrj-813	28	46	.	.	PUNCT
abrj-813	29	1	2	2	X
abrj-813	29	2	.	.	X
abrj-813	29	3	literature	literature	NOUN
abrj-813	29	4	review	review	PROPN
abrj-813	29	5	and	and	CCONJ
abrj-813	29	6	hypotheses	hypothese	VERB
abrj-813	29	7	development	development	NOUN
abrj-813	29	8	2.1	2.1	NUM
abrj-813	29	9	.	.	PUNCT
abrj-813	29	10	purchase	purchase	NOUN
abrj-813	29	11	-	-	PUNCT
abrj-813	29	12	triggered	trigger	VERB
abrj-813	29	13	donation	donation	NOUN
abrj-813	29	14	framing	framing	NOUN
abrj-813	29	15	and	and	CCONJ
abrj-813	29	16	consumers	consumer	NOUN
abrj-813	29	17	’	'	PUNCT
abrj-813	29	18	purchase	purchase	NOUN
abrj-813	29	19	intentions	intention	NOUN
abrj-813	29	20	prior	prior	ADJ
abrj-813	29	21	studies	study	NOUN
abrj-813	29	22	have	have	AUX
abrj-813	29	23	demonstrated	demonstrate	VERB
abrj-813	29	24	that	that	SCONJ
abrj-813	29	25	purchase	purchase	NOUN
abrj-813	29	26	-	-	PUNCT
abrj-813	29	27	triggered	trigger	VERB
abrj-813	29	28	donation	donation	NOUN
abrj-813	29	29	campaigns	campaign	NOUN
abrj-813	29	30	positively	positively	ADV
abrj-813	29	31	influence	influence	VERB
abrj-813	29	32	brandrelated	brandrelate	VERB
abrj-813	29	33	evaluations	evaluation	NOUN
abrj-813	29	34	,	,	PUNCT
abrj-813	29	35	including	include	VERB
abrj-813	29	36	attitudes	attitude	NOUN
abrj-813	29	37	,	,	PUNCT
abrj-813	29	38	trust	trust	NOUN
abrj-813	29	39	,	,	PUNCT
abrj-813	29	40	and	and	CCONJ
abrj-813	29	41	intentions	intention	NOUN
abrj-813	29	42	(	(	PUNCT
abrj-813	29	43	ham	ham	NOUN
abrj-813	29	44	and	and	CCONJ
abrj-813	29	45	choi	choi	NOUN
abrj-813	29	46	,	,	PUNCT
abrj-813	29	47	2012	2012	NUM
abrj-813	29	48	;	;	PUNCT
abrj-813	29	49	mobarak	mobarak	PROPN
abrj-813	29	50	et	et	PROPN
abrj-813	29	51	al	al	PROPN
abrj-813	29	52	.	.	PROPN
abrj-813	29	53	,	,	PUNCT
abrj-813	29	54	2022	2022	NUM
abrj-813	29	55	)	)	PUNCT
abrj-813	29	56	.	.	PUNCT
abrj-813	30	1	message	message	NOUN
abrj-813	30	2	framing	frame	VERB
abrj-813	30	3	refers	refer	VERB
abrj-813	30	4	to	to	ADP
abrj-813	30	5	the	the	DET
abrj-813	30	6	presentation	presentation	NOUN
abrj-813	30	7	of	of	ADP
abrj-813	30	8	equivalent	equivalent	ADJ
abrj-813	30	9	information	information	NOUN
abrj-813	30	10	in	in	ADP
abrj-813	30	11	terms	term	NOUN
abrj-813	30	12	of	of	ADP
abrj-813	30	13	gains	gain	NOUN
abrj-813	30	14	or	or	CCONJ
abrj-813	30	15	losses	loss	NOUN
abrj-813	30	16	,	,	PUNCT
abrj-813	30	17	which	which	PRON
abrj-813	30	18	can	can	AUX
abrj-813	30	19	lead	lead	VERB
abrj-813	30	20	to	to	ADP
abrj-813	30	21	systematically	systematically	ADV
abrj-813	30	22	different	different	ADJ
abrj-813	30	23	evaluations	evaluation	NOUN
abrj-813	30	24	and	and	CCONJ
abrj-813	30	25	decisions	decision	NOUN
abrj-813	30	26	(	(	PUNCT
abrj-813	30	27	chang	chang	PROPN
abrj-813	30	28	and	and	CCONJ
abrj-813	30	29	lee	lee	PROPN
abrj-813	30	30	,	,	PUNCT
abrj-813	30	31	2010	2010	NUM
abrj-813	30	32	;	;	PUNCT
abrj-813	30	33	kühberger	kühberger	NOUN
abrj-813	30	34	and	and	CCONJ
abrj-813	30	35	gradl	gradl	NOUN
abrj-813	30	36	,	,	PUNCT
abrj-813	30	37	2013	2013	NUM
abrj-813	30	38	)	)	PUNCT
abrj-813	30	39	.	.	PUNCT
abrj-813	31	1	in	in	ADP
abrj-813	31	2	a	a	DET
abrj-813	31	3	gainframed	gainframe	VERB
abrj-813	31	4	donation	donation	NOUN
abrj-813	31	5	message	message	NOUN
abrj-813	31	6	,	,	PUNCT
abrj-813	31	7	consumers	consumer	NOUN
abrj-813	31	8	are	be	AUX
abrj-813	31	9	informed	inform	VERB
abrj-813	31	10	about	about	ADP
abrj-813	31	11	the	the	DET
abrj-813	31	12	positive	positive	ADJ
abrj-813	31	13	outcomes	outcome	NOUN
abrj-813	31	14	enabled	enable	VERB
abrj-813	31	15	by	by	ADP
abrj-813	31	16	their	their	PRON
abrj-813	31	17	purchase	purchase	NOUN
abrj-813	31	18	(	(	PUNCT
abrj-813	31	19	e.g.	e.g.	ADV
abrj-813	31	20	,	,	PUNCT
abrj-813	31	21	contributing	contribute	VERB
abrj-813	31	22	to	to	ADP
abrj-813	31	23	children	child	NOUN
abrj-813	31	24	’s	’s	PART
abrj-813	31	25	education	education	NOUN
abrj-813	31	26	)	)	PUNCT
abrj-813	31	27	,	,	PUNCT
abrj-813	31	28	whereas	whereas	SCONJ
abrj-813	31	29	loss	loss	NOUN
abrj-813	31	30	-	-	PUNCT
abrj-813	31	31	framed	frame	VERB
abrj-813	31	32	messages	message	NOUN
abrj-813	31	33	emphasize	emphasize	VERB
abrj-813	31	34	the	the	DET
abrj-813	31	35	negative	negative	ADJ
abrj-813	31	36	outcomes	outcome	NOUN
abrj-813	31	37	that	that	PRON
abrj-813	31	38	result	result	VERB
abrj-813	31	39	from	from	ADP
abrj-813	31	40	not	not	PART
abrj-813	31	41	purchasing	purchase	VERB
abrj-813	31	42	(	(	PUNCT
abrj-813	31	43	e.g.	e.g.	ADV
abrj-813	31	44	,	,	PUNCT
abrj-813	31	45	missing	miss	VERB
abrj-813	31	46	the	the	DET
abrj-813	31	47	opportunity	opportunity	NOUN
abrj-813	31	48	to	to	PART
abrj-813	31	49	help	help	VERB
abrj-813	31	50	)	)	PUNCT
abrj-813	31	51	.	.	PUNCT
abrj-813	32	1	these	these	DET
abrj-813	32	2	framing	frame	VERB
abrj-813	32	3	differences	difference	NOUN
abrj-813	32	4	can	can	AUX
abrj-813	32	5	alter	alter	VERB
abrj-813	32	6	consumers	consumer	NOUN
abrj-813	32	7	’	’	PART
abrj-813	32	8	perceptions	perception	NOUN
abrj-813	32	9	,	,	PUNCT
abrj-813	32	10	emotions	emotion	NOUN
abrj-813	32	11	,	,	PUNCT
abrj-813	32	12	and	and	CCONJ
abrj-813	32	13	subsequent	subsequent	ADJ
abrj-813	32	14	behaviors	behavior	NOUN
abrj-813	32	15	,	,	PUNCT
abrj-813	32	16	particularly	particularly	ADV
abrj-813	32	17	in	in	ADP
abrj-813	32	18	morally	morally	ADV
abrj-813	32	19	charged	charge	VERB
abrj-813	32	20	contexts	context	NOUN
abrj-813	32	21	such	such	ADJ
abrj-813	32	22	as	as	ADP
abrj-813	32	23	charitable	charitable	ADJ
abrj-813	32	24	giving	giving	NOUN
abrj-813	32	25	(	(	PUNCT
abrj-813	32	26	chang	chang	PROPN
abrj-813	32	27	&	&	CCONJ
abrj-813	32	28	lee	lee	PROPN
abrj-813	32	29	,	,	PUNCT
abrj-813	32	30	2010	2010	NUM
abrj-813	32	31	)	)	PUNCT
abrj-813	32	32	.	.	PUNCT
abrj-813	33	1	to	to	PART
abrj-813	33	2	capture	capture	VERB
abrj-813	33	3	consumers	consumer	NOUN
abrj-813	33	4	’	'	PUNCT
abrj-813	33	5	favorable	favorable	ADJ
abrj-813	33	6	behavioral	behavioral	ADJ
abrj-813	33	7	responses	response	NOUN
abrj-813	33	8	to	to	PART
abrj-813	33	9	purchase	purchase	NOUN
abrj-813	33	10	-	-	PUNCT
abrj-813	33	11	triggered	trigger	VERB
abrj-813	33	12	donation	donation	NOUN
abrj-813	33	13	framing	framing	NOUN
abrj-813	33	14	,	,	PUNCT
abrj-813	33	15	this	this	DET
abrj-813	33	16	study	study	NOUN
abrj-813	33	17	focuses	focus	VERB
abrj-813	33	18	on	on	ADP
abrj-813	33	19	adoptions	adoption	NOUN
abrj-813	33	20	.	.	PUNCT
abrj-813	34	1	adoption	adoption	NOUN
abrj-813	34	2	is	be	AUX
abrj-813	34	3	reflected	reflect	VERB
abrj-813	34	4	in	in	ADP
abrj-813	34	5	consumers	consumer	NOUN
abrj-813	34	6	’	'	PUNCT
abrj-813	34	7	purchase	purchase	NOUN
abrj-813	34	8	intention	intention	NOUN
abrj-813	34	9	,	,	PUNCT
abrj-813	34	10	defined	define	VERB
abrj-813	34	11	as	as	ADP
abrj-813	34	12	their	their	PRON
abrj-813	34	13	expressed	express	VERB
abrj-813	34	14	likelihood	likelihood	NOUN
abrj-813	34	15	or	or	CCONJ
abrj-813	34	16	willingness	willingness	NOUN
abrj-813	34	17	to	to	PART
abrj-813	34	18	buy	buy	VERB
abrj-813	34	19	a	a	DET
abrj-813	34	20	brand	brand	NOUN
abrj-813	34	21	’s	’s	PART
abrj-813	34	22	product	product	NOUN
abrj-813	34	23	in	in	ADP
abrj-813	34	24	the	the	DET
abrj-813	34	25	near	near	ADJ
abrj-813	34	26	future	future	NOUN
abrj-813	34	27	(	(	PUNCT
abrj-813	34	28	becerra	becerra	PROPN
abrj-813	34	29	and	and	CCONJ
abrj-813	34	30	badrinarayanan	badrinarayanan	NOUN
abrj-813	34	31	,	,	PUNCT
abrj-813	34	32	2013	2013	NUM
abrj-813	34	33	)	)	PUNCT
abrj-813	34	34	.	.	PUNCT
abrj-813	35	1	drawing	draw	VERB
abrj-813	35	2	on	on	ADP
abrj-813	35	3	persuasion	persuasion	NOUN
abrj-813	35	4	research	research	NOUN
abrj-813	35	5	,	,	PUNCT
abrj-813	35	6	gain	gain	NOUN
abrj-813	35	7	-	-	PUNCT
abrj-813	35	8	framed	frame	VERB
abrj-813	35	9	messages	message	NOUN
abrj-813	35	10	are	be	AUX
abrj-813	35	11	generally	generally	ADV
abrj-813	35	12	associated	associate	VERB
abrj-813	35	13	with	with	ADP
abrj-813	35	14	more	more	ADV
abrj-813	35	15	favorable	favorable	ADJ
abrj-813	35	16	behavioral	behavioral	ADJ
abrj-813	35	17	responses	response	NOUN
abrj-813	35	18	because	because	SCONJ
abrj-813	35	19	they	they	PRON
abrj-813	35	20	emphasize	emphasize	VERB
abrj-813	35	21	positive	positive	ADJ
abrj-813	35	22	consequences	consequence	NOUN
abrj-813	35	23	and	and	CCONJ
abrj-813	35	24	reduce	reduce	VERB
abrj-813	35	25	perceived	perceive	VERB
abrj-813	35	26	risk	risk	NOUN
abrj-813	35	27	(	(	PUNCT
abrj-813	35	28	levin	levin	PROPN
abrj-813	35	29	and	and	CCONJ
abrj-813	35	30	gaeth	gaeth	PROPN
abrj-813	35	31	,	,	PUNCT
abrj-813	35	32	1988	1988	NUM
abrj-813	35	33	)	)	PUNCT
abrj-813	35	34	.	.	PUNCT
abrj-813	36	1	in	in	ADP
abrj-813	36	2	donation	donation	NOUN
abrj-813	36	3	-	-	PUNCT
abrj-813	36	4	based	base	VERB
abrj-813	36	5	marketing	marketing	NOUN
abrj-813	36	6	,	,	PUNCT
abrj-813	36	7	gain	gain	NOUN
abrj-813	36	8	framing	framing	NOUN
abrj-813	36	9	may	may	AUX
abrj-813	36	10	strengthen	strengthen	VERB
abrj-813	36	11	consumers	consumer	NOUN
abrj-813	36	12	’	'	PUNCT
abrj-813	36	13	motivation	motivation	NOUN
abrj-813	36	14	to	to	PART
abrj-813	36	15	support	support	VERB
abrj-813	36	16	the	the	DET
abrj-813	36	17	brand	brand	NOUN
abrj-813	36	18	by	by	ADP
abrj-813	36	19	highlighting	highlight	VERB
abrj-813	36	20	their	their	PRON
abrj-813	36	21	ability	ability	NOUN
abrj-813	36	22	to	to	PART
abrj-813	36	23	contribute	contribute	VERB
abrj-813	36	24	to	to	ADP
abrj-813	36	25	social	social	ADJ
abrj-813	36	26	good	good	NOUN
abrj-813	36	27	,	,	PUNCT
abrj-813	36	28	thereby	thereby	ADV
abrj-813	36	29	increasing	increase	VERB
abrj-813	36	30	adoption	adoption	NOUN
abrj-813	36	31	(	(	PUNCT
abrj-813	36	32	chi	chi	NOUN
abrj-813	36	33	et	et	PROPN
abrj-813	36	34	al	al	PROPN
abrj-813	36	35	.	.	PROPN
abrj-813	36	36	,	,	PUNCT
abrj-813	36	37	2021	2021	NUM
abrj-813	36	38	)	)	PUNCT
abrj-813	36	39	.	.	PUNCT
abrj-813	37	1	accordingly	accordingly	ADV
abrj-813	37	2	,	,	PUNCT
abrj-813	37	3	we	we	PRON
abrj-813	37	4	propose	propose	VERB
abrj-813	37	5	the	the	DET
abrj-813	37	6	following	follow	VERB
abrj-813	37	7	hypothesis	hypothesis	NOUN
abrj-813	37	8	:	:	PUNCT
abrj-813	37	9	h1	h1	NOUN
abrj-813	37	10	:	:	PUNCT
abrj-813	37	11	consumers	consumer	NOUN
abrj-813	37	12	’	'	PUNCT
abrj-813	37	13	intentions	intention	NOUN
abrj-813	37	14	of	of	ADP
abrj-813	37	15	purchasing	purchase	VERB
abrj-813	37	16	socially	socially	ADV
abrj-813	37	17	responsible	responsible	ADJ
abrj-813	37	18	brands	brand	NOUN
abrj-813	37	19	will	will	AUX
abrj-813	37	20	be	be	AUX
abrj-813	37	21	higher	high	ADJ
abrj-813	37	22	when	when	SCONJ
abrj-813	37	23	consumers	consumer	NOUN
abrj-813	37	24	are	be	AUX
abrj-813	37	25	exposed	expose	VERB
abrj-813	37	26	to	to	ADP
abrj-813	37	27	a	a	DET
abrj-813	37	28	gainframed	gainframe	VERB
abrj-813	37	29	purchase	purchase	NOUN
abrj-813	37	30	-	-	PUNCT
abrj-813	37	31	triggered	trigger	VERB
abrj-813	37	32	donation	donation	NOUN
abrj-813	37	33	message	message	NOUN
abrj-813	37	34	than	than	ADP
abrj-813	37	35	a	a	DET
abrj-813	37	36	loss	loss	NOUN
abrj-813	37	37	-	-	PUNCT
abrj-813	37	38	framed	frame	VERB
abrj-813	37	39	message	message	NOUN
abrj-813	37	40	.	.	PUNCT
abrj-813	38	1	2.2	2.2	NUM
abrj-813	38	2	.	.	PUNCT
abrj-813	38	3	purchase	purchase	NOUN
abrj-813	38	4	-	-	PUNCT
abrj-813	38	5	triggered	trigger	VERB
abrj-813	38	6	donation	donation	NOUN
abrj-813	38	7	framing	framing	NOUN
abrj-813	38	8	,	,	PUNCT
abrj-813	38	9	value	value	NOUN
abrj-813	38	10	,	,	PUNCT
abrj-813	38	11	and	and	CCONJ
abrj-813	38	12	consumer	consumer	NOUN
abrj-813	38	13	intentions	intention	NOUN
abrj-813	38	14	in	in	ADP
abrj-813	38	15	cause	cause	NOUN
abrj-813	38	16	-	-	PUNCT
abrj-813	38	17	related	relate	VERB
abrj-813	38	18	marketing	marketing	NOUN
abrj-813	38	19	contexts	contexts	NOUN
abrj-813	38	20	,	,	PUNCT
abrj-813	38	21	consumers	consumer	NOUN
abrj-813	38	22	do	do	AUX
abrj-813	38	23	not	not	PART
abrj-813	38	24	passively	passively	ADV
abrj-813	38	25	accept	accept	VERB
abrj-813	38	26	firms	firm	NOUN
abrj-813	38	27	’	'	PUNCT
abrj-813	38	28	claims	claim	NOUN
abrj-813	38	29	of	of	ADP
abrj-813	38	30	social	social	ADJ
abrj-813	38	31	responsibility	responsibility	NOUN
abrj-813	38	32	;	;	PUNCT
abrj-813	38	33	instead	instead	ADV
abrj-813	38	34	,	,	PUNCT
abrj-813	38	35	they	they	PRON
abrj-813	38	36	actively	actively	ADV
abrj-813	38	37	engage	engage	VERB
abrj-813	38	38	in	in	ADP
abrj-813	38	39	attributional	attributional	ADJ
abrj-813	38	40	reasoning	reasoning	NOUN
abrj-813	38	41	to	to	PART
abrj-813	38	42	infer	infer	VERB
abrj-813	38	43	the	the	DET
abrj-813	38	44	motives	motive	NOUN
abrj-813	38	45	underlying	underlie	VERB
abrj-813	38	46	a	a	DET
abrj-813	38	47	brand	brand	NOUN
abrj-813	38	48	’s	’s	PART
abrj-813	38	49	support	support	NOUN
abrj-813	38	50	for	for	ADP
abrj-813	38	51	a	a	DET
abrj-813	38	52	social	social	ADJ
abrj-813	38	53	cause	cause	NOUN
abrj-813	38	54	(	(	PUNCT
abrj-813	38	55	ellen	ellen	PROPN
abrj-813	38	56	,	,	PUNCT
abrj-813	38	57	webb	webb	PROPN
abrj-813	38	58	,	,	PUNCT
abrj-813	38	59	&	&	CCONJ
abrj-813	38	60	mohr	mohr	PROPN
abrj-813	38	61	,	,	PUNCT
abrj-813	38	62	2006	2006	NUM
abrj-813	38	63	;	;	PUNCT
abrj-813	38	64	moosmayer	moosmayer	NOUN
abrj-813	38	65	&	&	CCONJ
abrj-813	38	66	fuljahn	fuljahn	PROPN
abrj-813	38	67	,	,	PUNCT
abrj-813	38	68	2013	2013	NUM
abrj-813	38	69	)	)	PUNCT
abrj-813	38	70	.	.	PUNCT
abrj-813	39	1	when	when	SCONJ
abrj-813	39	2	consumers	consumer	NOUN
abrj-813	39	3	attribute	attribute	VERB
abrj-813	39	4	a	a	DET
abrj-813	39	5	brand	brand	NOUN
abrj-813	39	6	’s	’s	PART
abrj-813	39	7	cause	cause	NOUN
abrj-813	39	8	-	-	PUNCT
abrj-813	39	9	related	relate	VERB
abrj-813	39	10	actions	action	NOUN
abrj-813	39	11	to	to	ADP
abrj-813	39	12	intrinsic	intrinsic	ADJ
abrj-813	39	13	,	,	PUNCT
abrj-813	39	14	value	value	NOUN
abrj-813	39	15	-	-	PUNCT
abrj-813	39	16	driven	drive	VERB
abrj-813	39	17	motives	motive	NOUN
abrj-813	39	18	,	,	PUNCT
abrj-813	39	19	they	they	PRON
abrj-813	39	20	tend	tend	VERB
abrj-813	39	21	to	to	PART
abrj-813	39	22	evaluate	evaluate	VERB
abrj-813	39	23	the	the	DET
abrj-813	39	24	brand	brand	NOUN
abrj-813	39	25	more	more	ADV
abrj-813	39	26	favorably	favorably	ADV
abrj-813	39	27	,	,	PUNCT
abrj-813	39	28	whereas	whereas	SCONJ
abrj-813	39	29	extrinsic	extrinsic	ADJ
abrj-813	39	30	or	or	CCONJ
abrj-813	39	31	self	self	NOUN
abrj-813	39	32	-	-	PUNCT
abrj-813	39	33	serving	serve	VERB
abrj-813	39	34	attributions	attribution	NOUN
abrj-813	39	35	often	often	ADV
abrj-813	39	36	generate	generate	VERB
abrj-813	39	37	skepticism	skepticism	NOUN
abrj-813	39	38	and	and	CCONJ
abrj-813	39	39	weaken	weaken	VERB
abrj-813	39	40	persuasion	persuasion	NOUN
abrj-813	39	41	.	.	PUNCT
abrj-813	40	1	purchase	purchase	NOUN
abrj-813	40	2	-	-	PUNCT
abrj-813	40	3	triggered	trigger	VERB
abrj-813	40	4	donation	donation	NOUN
abrj-813	40	5	initiatives	initiative	NOUN
abrj-813	40	6	are	be	AUX
abrj-813	40	7	especially	especially	ADV
abrj-813	40	8	susceptible	susceptible	ADJ
abrj-813	40	9	to	to	ADP
abrj-813	40	10	such	such	ADJ
abrj-813	40	11	attributions	attribution	NOUN
abrj-813	40	12	because	because	SCONJ
abrj-813	40	13	they	they	PRON
abrj-813	40	14	directly	directly	ADV
abrj-813	40	15	link	link	VERB
abrj-813	40	16	consumption	consumption	NOUN
abrj-813	40	17	behavior	behavior	NOUN
abrj-813	40	18	to	to	ADP
abrj-813	40	19	social	social	ADJ
abrj-813	40	20	outcomes	outcome	NOUN
abrj-813	40	21	,	,	PUNCT
abrj-813	40	22	encouraging	encourage	VERB
abrj-813	40	23	consumers	consumer	NOUN
abrj-813	40	24	to	to	PART
abrj-813	40	25	assess	assess	VERB
abrj-813	40	26	whether	whether	SCONJ
abrj-813	40	27	the	the	DET
abrj-813	40	28	brand	brand	NOUN
abrj-813	40	29	’s	’s	PART
abrj-813	40	30	actions	action	NOUN
abrj-813	40	31	genuinely	genuinely	ADV
abrj-813	40	32	create	create	VERB
abrj-813	40	33	shared	shared	ADJ
abrj-813	40	34	value	value	NOUN
abrj-813	40	35	or	or	CCONJ
abrj-813	40	36	merely	merely	ADV
abrj-813	40	37	serve	serve	VERB
abrj-813	40	38	promotional	promotional	ADJ
abrj-813	40	39	objectives	objective	NOUN
abrj-813	40	40	(	(	PUNCT
abrj-813	40	41	barone	barone	PROPN
abrj-813	40	42	,	,	PUNCT
abrj-813	40	43	miyazaki	miyazaki	PROPN
abrj-813	40	44	,	,	PUNCT
abrj-813	40	45	&	&	CCONJ
abrj-813	40	46	taylor	taylor	PROPN
abrj-813	40	47	,	,	PUNCT
abrj-813	40	48	2000	2000	NUM
abrj-813	40	49	;	;	PUNCT
abrj-813	40	50	becker	becker	NOUN
abrj-813	40	51	-	-	PUNCT
abrj-813	40	52	olsen	olsen	PROPN
abrj-813	40	53	,	,	PUNCT
abrj-813	40	54	cudmore	cudmore	ADV
abrj-813	40	55	,	,	PUNCT
abrj-813	40	56	&	&	CCONJ
abrj-813	40	57	hill	hill	PROPN
abrj-813	40	58	,	,	PUNCT
abrj-813	40	59	2006	2006	NUM
abrj-813	40	60	)	)	PUNCT
abrj-813	40	61	.	.	PUNCT
abrj-813	41	1	the	the	DET
abrj-813	41	2	elaboration	elaboration	NOUN
abrj-813	41	3	likelihood	likelihood	NOUN
abrj-813	41	4	model	model	NOUN
abrj-813	41	5	(	(	PUNCT
abrj-813	41	6	elm	elm	NOUN
abrj-813	41	7	)	)	PUNCT
abrj-813	41	8	offers	offer	VERB
abrj-813	41	9	a	a	DET
abrj-813	41	10	robust	robust	ADJ
abrj-813	41	11	theoretical	theoretical	ADJ
abrj-813	41	12	framework	framework	NOUN
abrj-813	41	13	for	for	ADP
abrj-813	41	14	explaining	explain	VERB
abrj-813	41	15	how	how	SCONJ
abrj-813	41	16	donation	donation	NOUN
abrj-813	41	17	framing	frame	VERB
abrj-813	41	18	influences	influence	NOUN
abrj-813	41	19	consumers	consumer	NOUN
abrj-813	41	20	’	'	PUNCT
abrj-813	41	21	value	value	NOUN
abrj-813	41	22	perceptions	perception	NOUN
abrj-813	41	23	in	in	ADP
abrj-813	41	24	these	these	DET
abrj-813	41	25	contexts	contexts	NOUN
abrj-813	41	26	.	.	PUNCT
abrj-813	42	1	according	accord	VERB
abrj-813	42	2	to	to	ADP
abrj-813	42	3	elm	elm	PROPN
abrj-813	42	4	,	,	PUNCT
abrj-813	42	5	individuals	individual	NOUN
abrj-813	42	6	process	process	VERB
abrj-813	42	7	persuasive	persuasive	ADJ
abrj-813	42	8	information	information	NOUN
abrj-813	42	9	through	through	ADP
abrj-813	42	10	either	either	CCONJ
abrj-813	42	11	a	a	DET
abrj-813	42	12	central	central	ADJ
abrj-813	42	13	route	route	NOUN
abrj-813	42	14	,	,	PUNCT
abrj-813	42	15	involving	involve	VERB
abrj-813	42	16	thoughtful	thoughtful	ADJ
abrj-813	42	17	evaluation	evaluation	NOUN
abrj-813	42	18	of	of	ADP
abrj-813	42	19	message	message	NOUN
abrj-813	42	20	arguments	argument	NOUN
abrj-813	42	21	,	,	PUNCT
abrj-813	42	22	or	or	CCONJ
abrj-813	42	23	a	a	DET
abrj-813	42	24	peripheral	peripheral	ADJ
abrj-813	42	25	route	route	NOUN
abrj-813	42	26	,	,	PUNCT
abrj-813	42	27	relying	rely	VERB
abrj-813	42	28	on	on	ADP
abrj-813	42	29	heuristic	heuristic	ADJ
abrj-813	42	30	cues	cue	NOUN
abrj-813	42	31	such	such	ADJ
abrj-813	42	32	as	as	ADP
abrj-813	42	33	affect	affect	NOUN
abrj-813	42	34	,	,	PUNCT
abrj-813	42	35	moral	moral	ADJ
abrj-813	42	36	signals	signal	NOUN
abrj-813	42	37	,	,	PUNCT
abrj-813	42	38	or	or	CCONJ
abrj-813	42	39	message	message	NOUN
abrj-813	42	40	tone	tone	NOUN
abrj-813	42	41	(	(	PUNCT
abrj-813	42	42	petty	petty	NOUN
abrj-813	42	43	&	&	CCONJ
abrj-813	42	44	cacioppo	cacioppo	PROPN
abrj-813	42	45	,	,	PUNCT
abrj-813	42	46	1986	1986	NUM
abrj-813	42	47	)	)	PUNCT
abrj-813	42	48	.	.	PUNCT
abrj-813	43	1	cause	cause	NOUN
abrj-813	43	2	-	-	PUNCT
abrj-813	43	3	related	relate	VERB
abrj-813	43	4	donation	donation	NOUN
abrj-813	43	5	messages	message	NOUN
abrj-813	43	6	function	function	NOUN
abrj-813	43	7	as	as	ADP
abrj-813	43	8	both	both	CCONJ
abrj-813	43	9	cognitive	cognitive	ADJ
abrj-813	43	10	and	and	CCONJ
abrj-813	43	11	affective	affective	ADJ
abrj-813	43	12	cues	cue	NOUN
abrj-813	43	13	,	,	PUNCT
abrj-813	43	14	shaping	shape	VERB
abrj-813	43	15	how	how	SCONJ
abrj-813	43	16	consumers	consumer	NOUN
abrj-813	43	17	interpret	interpret	VERB
abrj-813	43	18	the	the	DET
abrj-813	43	19	brand	brand	NOUN
abrj-813	43	20	’s	’s	PART
abrj-813	43	21	intentions	intention	NOUN
abrj-813	43	22	and	and	CCONJ
abrj-813	43	23	assess	assess	VERB
abrj-813	43	24	the	the	DET
abrj-813	43	25	overall	overall	ADJ
abrj-813	43	26	attractiveness	attractiveness	NOUN
abrj-813	43	27	of	of	ADP
abrj-813	43	28	the	the	DET
abrj-813	43	29	exchange	exchange	NOUN
abrj-813	43	30	.	.	PUNCT
abrj-813	44	1	gain	gain	NOUN
abrj-813	44	2	-	-	PUNCT
abrj-813	44	3	framed	frame	VERB
abrj-813	44	4	messages	message	NOUN
abrj-813	44	5	,	,	PUNCT
abrj-813	44	6	which	which	PRON
abrj-813	44	7	emphasize	emphasize	VERB
abrj-813	44	8	the	the	DET
abrj-813	44	9	positive	positive	ADJ
abrj-813	44	10	societal	societal	ADJ
abrj-813	44	11	impact	impact	NOUN
abrj-813	44	12	enabled	enable	VERB
abrj-813	44	13	by	by	ADP
abrj-813	44	14	purchasing	purchasing	NOUN
abrj-813	44	15	,	,	PUNCT
abrj-813	44	16	are	be	AUX
abrj-813	44	17	more	more	ADV
abrj-813	44	18	likely	likely	ADJ
abrj-813	44	19	to	to	PART
abrj-813	44	20	foster	foster	VERB
abrj-813	44	21	favorable	favorable	ADJ
abrj-813	44	22	elaboration	elaboration	NOUN
abrj-813	44	23	and	and	CCONJ
abrj-813	44	24	reinforce	reinforce	VERB
abrj-813	44	25	perceptions	perception	NOUN
abrj-813	44	26	of	of	ADP
abrj-813	44	27	benevolence	benevolence	NOUN
abrj-813	44	28	and	and	CCONJ
abrj-813	44	29	value	value	NOUN
abrj-813	44	30	creation	creation	NOUN
abrj-813	44	31	.	.	PUNCT
abrj-813	45	1	in	in	ADP
abrj-813	45	2	contrast	contrast	NOUN
abrj-813	45	3	,	,	PUNCT
abrj-813	45	4	loss	loss	NOUN
abrj-813	45	5	-	-	PUNCT
abrj-813	45	6	framed	frame	VERB
abrj-813	45	7	messages	message	NOUN
abrj-813	45	8	highlight	highlight	VERB
abrj-813	45	9	missed	miss	VERB
abrj-813	45	10	opportunities	opportunity	NOUN
abrj-813	45	11	or	or	CCONJ
abrj-813	45	12	foregone	foregone	NOUN
abrj-813	45	13	benefits	benefit	NOUN
abrj-813	45	14	,	,	PUNCT
abrj-813	45	15	which	which	PRON
abrj-813	45	16	may	may	AUX
abrj-813	45	17	activate	activate	VERB
abrj-813	45	18	avoidance	avoidance	NOUN
abrj-813	45	19	-	-	PUNCT
abrj-813	45	20	oriented	orient	VERB
abrj-813	45	21	processing	processing	NOUN
abrj-813	45	22	and	and	CCONJ
abrj-813	45	23	increase	increase	VERB
abrj-813	45	24	defensive	defensive	ADJ
abrj-813	45	25	or	or	CCONJ
abrj-813	45	26	skeptical	skeptical	ADJ
abrj-813	45	27	responses	response	NOUN
abrj-813	45	28	(	(	PUNCT
abrj-813	45	29	kahneman	kahneman	PROPN
abrj-813	45	30	&	&	CCONJ
abrj-813	45	31	tversky	tversky	PROPN
abrj-813	45	32	,	,	PUNCT
abrj-813	45	33	1979	1979	NUM
abrj-813	45	34	;	;	PUNCT
abrj-813	45	35	chang	chang	PROPN
abrj-813	45	36	,	,	PUNCT
abrj-813	45	37	2008	2008	NUM
abrj-813	45	38	)	)	PUNCT
abrj-813	45	39	.	.	PUNCT
abrj-813	46	1	these	these	DET
abrj-813	46	2	framing	frame	VERB
abrj-813	46	3	-	-	PUNCT
abrj-813	46	4	induced	induce	VERB
abrj-813	46	5	cognitive	cognitive	ADJ
abrj-813	46	6	evaluations	evaluation	NOUN
abrj-813	46	7	are	be	AUX
abrj-813	46	8	closely	closely	ADV
abrj-813	46	9	tied	tie	VERB
abrj-813	46	10	to	to	ADP
abrj-813	46	11	perceived	perceive	VERB
abrj-813	46	12	brand	brand	NOUN
abrj-813	46	13	value	value	NOUN
abrj-813	46	14	,	,	PUNCT
abrj-813	46	15	a	a	DET
abrj-813	46	16	central	central	ADJ
abrj-813	46	17	construct	construct	NOUN
abrj-813	46	18	in	in	ADP
abrj-813	46	19	consumer	consumer	NOUN
abrj-813	46	20	decision	decision	NOUN
abrj-813	46	21	-	-	PUNCT
abrj-813	46	22	making	making	NOUN
abrj-813	46	23	.	.	PUNCT
abrj-813	47	1	perceived	perceive	VERB
abrj-813	47	2	value	value	NOUN
abrj-813	47	3	is	be	AUX
abrj-813	47	4	defined	define	VERB
abrj-813	47	5	as	as	ADP
abrj-813	47	6	a	a	DET
abrj-813	47	7	consumer	consumer	NOUN
abrj-813	47	8	’s	’s	PART
abrj-813	47	9	overall	overall	ADJ
abrj-813	47	10	assessment	assessment	NOUN
abrj-813	47	11	of	of	ADP
abrj-813	47	12	a	a	DET
abrj-813	47	13	product	product	NOUN
abrj-813	47	14	’s	’s	PART
abrj-813	47	15	utility	utility	NOUN
abrj-813	47	16	based	base	VERB
abrj-813	47	17	on	on	ADP
abrj-813	47	18	perceptions	perception	NOUN
abrj-813	47	19	of	of	ADP
abrj-813	47	20	what	what	PRON
abrj-813	47	21	is	be	AUX
abrj-813	47	22	received	receive	VERB
abrj-813	47	23	versus	versus	ADP
abrj-813	47	24	what	what	PRON
abrj-813	47	25	is	be	AUX
abrj-813	47	26	given	give	VERB
abrj-813	47	27	up	up	ADP
abrj-813	47	28	,	,	PUNCT
abrj-813	47	29	encompassing	encompass	VERB
abrj-813	47	30	functional	functional	ADJ
abrj-813	47	31	,	,	PUNCT
abrj-813	47	32	emotional	emotional	ADJ
abrj-813	47	33	,	,	PUNCT
abrj-813	47	34	social	social	ADJ
abrj-813	47	35	,	,	PUNCT
abrj-813	47	36	and	and	CCONJ
abrj-813	47	37	symbolic	symbolic	ADJ
abrj-813	47	38	benefits	benefit	NOUN
abrj-813	47	39	(	(	PUNCT
abrj-813	47	40	zeithaml	zeithaml	PROPN
abrj-813	47	41	,	,	PUNCT
abrj-813	47	42	1988	1988	NUM
abrj-813	47	43	;	;	PUNCT
abrj-813	47	44	sánchez	sánchez	NOUN
abrj-813	47	45	-	-	PUNCT
abrj-813	47	46	fernández	fernández	PROPN
abrj-813	47	47	&	&	CCONJ
abrj-813	47	48	iniesta	iniesta	PROPN
abrj-813	47	49	-	-	PUNCT
abrj-813	47	50	bonillo	bonillo	PROPN
abrj-813	47	51	,	,	PUNCT
abrj-813	47	52	2007	2007	NUM
abrj-813	47	53	)	)	PUNCT
abrj-813	47	54	.	.	PUNCT
abrj-813	48	1	in	in	ADP
abrj-813	48	2	cause	cause	NOUN
abrj-813	48	3	-	-	PUNCT
abrj-813	48	4	related	relate	VERB
abrj-813	48	5	marketing	marketing	NOUN
abrj-813	48	6	,	,	PUNCT
abrj-813	48	7	perceived	perceive	VERB
abrj-813	48	8	value	value	NOUN
abrj-813	48	9	extends	extend	VERB
abrj-813	48	10	beyond	beyond	ADP
abrj-813	48	11	utilitarian	utilitarian	ADJ
abrj-813	48	12	considerations	consideration	NOUN
abrj-813	48	13	to	to	PART
abrj-813	48	14	include	include	VERB
abrj-813	48	15	moral	moral	ADJ
abrj-813	48	16	and	and	CCONJ
abrj-813	48	17	self	self	NOUN
abrj-813	48	18	-	-	PUNCT
abrj-813	48	19	expressive	expressive	ADJ
abrj-813	48	20	benefits	benefit	NOUN
abrj-813	48	21	,	,	PUNCT
abrj-813	48	22	as	as	SCONJ
abrj-813	48	23	consumers	consumer	NOUN
abrj-813	48	24	derive	derive	VERB
abrj-813	48	25	satisfaction	satisfaction	NOUN
abrj-813	48	26	from	from	ADP
abrj-813	48	27	supporting	support	VERB
abrj-813	48	28	brands	brand	NOUN
abrj-813	48	29	that	that	PRON
abrj-813	48	30	align	align	VERB
abrj-813	48	31	with	with	ADP
abrj-813	48	32	their	their	PRON
abrj-813	48	33	personal	personal	ADJ
abrj-813	48	34	values	value	NOUN
abrj-813	48	35	and	and	CCONJ
abrj-813	48	36	social	social	ADJ
abrj-813	48	37	ideals	ideal	NOUN
abrj-813	48	38	(	(	PUNCT
abrj-813	48	39	sheth	sheth	PROPN
abrj-813	48	40	,	,	PUNCT
abrj-813	48	41	sethia	sethia	PROPN
abrj-813	48	42	,	,	PUNCT
abrj-813	48	43	&	&	CCONJ
abrj-813	48	44	srinivas	srinivas	PROPN
abrj-813	48	45	,	,	PUNCT
abrj-813	48	46	2011	2011	NUM
abrj-813	48	47	;	;	PUNCT
abrj-813	48	48	lichtenstein	lichtenstein	PROPN
abrj-813	48	49	,	,	PUNCT
abrj-813	48	50	drumwright	drumwright	NOUN
abrj-813	48	51	,	,	PUNCT
abrj-813	48	52	&	&	CCONJ
abrj-813	48	53	braig	braig	PROPN
abrj-813	48	54	,	,	PUNCT
abrj-813	48	55	2004	2004	NUM
abrj-813	48	56	)	)	PUNCT
abrj-813	48	57	.	.	PUNCT
abrj-813	49	1	empirical	empirical	ADJ
abrj-813	49	2	research	research	NOUN
abrj-813	49	3	consistently	consistently	ADV
abrj-813	49	4	shows	show	VERB
abrj-813	49	5	that	that	SCONJ
abrj-813	49	6	prosocial	prosocial	ADJ
abrj-813	49	7	brand	brand	NOUN
abrj-813	49	8	actions	action	NOUN
abrj-813	49	9	enhance	enhance	VERB
abrj-813	49	10	perceived	perceive	VERB
abrj-813	49	11	value	value	NOUN
abrj-813	49	12	by	by	ADP
abrj-813	49	13	signaling	signal	VERB
abrj-813	49	14	sincerity	sincerity	NOUN
abrj-813	49	15	,	,	PUNCT
abrj-813	49	16	ethical	ethical	ADJ
abrj-813	49	17	commitment	commitment	NOUN
abrj-813	49	18	,	,	PUNCT
abrj-813	49	19	and	and	CCONJ
abrj-813	49	20	relational	relational	ADJ
abrj-813	49	21	orientation	orientation	NOUN
abrj-813	49	22	toward	toward	ADP
abrj-813	49	23	stakeholders	stakeholder	NOUN
abrj-813	49	24	(	(	PUNCT
abrj-813	49	25	du	du	PROPN
abrj-813	49	26	,	,	PUNCT
abrj-813	49	27	bhattacharya	bhattacharya	NOUN
abrj-813	49	28	,	,	PUNCT
abrj-813	49	29	&	&	CCONJ
abrj-813	49	30	sen	sen	PROPN
abrj-813	49	31	,	,	PUNCT
abrj-813	49	32	2010	2010	NUM
abrj-813	49	33	;	;	PUNCT
abrj-813	49	34	moosmayer	moosmayer	NOUN
abrj-813	49	35	&	&	CCONJ
abrj-813	49	36	fuljahn	fuljahn	PROPN
abrj-813	49	37	,	,	PUNCT
abrj-813	49	38	2013	2013	NUM
abrj-813	49	39	)	)	PUNCT
abrj-813	49	40	.	.	PUNCT
abrj-813	50	1	message	message	NOUN
abrj-813	50	2	framing	framing	NOUN
abrj-813	50	3	plays	play	VERB
abrj-813	50	4	a	a	DET
abrj-813	50	5	critical	critical	ADJ
abrj-813	50	6	role	role	NOUN
abrj-813	50	7	in	in	ADP
abrj-813	50	8	shaping	shape	VERB
abrj-813	50	9	these	these	DET
abrj-813	50	10	value	value	NOUN
abrj-813	50	11	perceptions	perception	NOUN
abrj-813	50	12	.	.	PUNCT
abrj-813	51	1	gain	gain	NOUN
abrj-813	51	2	-	-	PUNCT
abrj-813	51	3	framed	frame	VERB
abrj-813	51	4	donation	donation	NOUN
abrj-813	51	5	messages	message	NOUN
abrj-813	51	6	highlight	highlight	VERB
abrj-813	51	7	incremental	incremental	ADJ
abrj-813	51	8	benefits	benefit	NOUN
abrj-813	51	9	and	and	CCONJ
abrj-813	51	10	moral	moral	ADJ
abrj-813	51	11	surplus	surplus	NOUN
abrj-813	51	12	,	,	PUNCT
abrj-813	51	13	which	which	PRON
abrj-813	51	14	can	can	AUX
abrj-813	51	15	strengthen	strengthen	VERB
abrj-813	51	16	consumers	consumer	NOUN
abrj-813	51	17	’	’	PART
abrj-813	51	18	perceptions	perception	NOUN
abrj-813	51	19	that	that	SCONJ
abrj-813	51	20	the	the	DET
abrj-813	51	21	brand	brand	NOUN
abrj-813	51	22	delivers	deliver	VERB
abrj-813	51	23	superior	superior	ADJ
abrj-813	51	24	overall	overall	ADJ
abrj-813	51	25	value	value	NOUN
abrj-813	51	26	,	,	PUNCT
abrj-813	51	27	whereas	whereas	SCONJ
abrj-813	51	28	loss	loss	NOUN
abrj-813	51	29	-	-	PUNCT
abrj-813	51	30	framed	frame	VERB
abrj-813	51	31	messages	message	NOUN
abrj-813	51	32	may	may	AUX
abrj-813	51	33	reduce	reduce	VERB
abrj-813	51	34	perceived	perceive	VERB
abrj-813	51	35	value	value	NOUN
abrj-813	51	36	by	by	ADP
abrj-813	51	37	emphasizing	emphasize	VERB
abrj-813	51	38	obligation	obligation	NOUN
abrj-813	51	39	or	or	CCONJ
abrj-813	51	40	missed	miss	VERB
abrj-813	51	41	responsibility	responsibility	NOUN
abrj-813	51	42	rather	rather	ADV
abrj-813	51	43	than	than	ADP
abrj-813	51	44	positive	positive	ADJ
abrj-813	51	45	contribution	contribution	NOUN
abrj-813	51	46	(	(	PUNCT
abrj-813	51	47	white	white	ADJ
abrj-813	51	48	,	,	PUNCT
abrj-813	51	49	macdonnell	macdonnell	ADJ
abrj-813	51	50	,	,	PUNCT
abrj-813	51	51	&	&	CCONJ
abrj-813	51	52	dahl	dahl	PROPN
abrj-813	51	53	,	,	PUNCT
abrj-813	51	54	2011	2011	NUM
abrj-813	51	55	)	)	PUNCT
abrj-813	51	56	.	.	PUNCT
abrj-813	52	1	thus	thus	ADV
abrj-813	52	2	,	,	PUNCT
abrj-813	52	3	donation	donation	NOUN
abrj-813	52	4	framing	framing	NOUN
abrj-813	52	5	is	be	AUX
abrj-813	52	6	expected	expect	VERB
abrj-813	52	7	to	to	PART
abrj-813	52	8	systematically	systematically	ADV
abrj-813	52	9	influence	influence	VERB
abrj-813	52	10	how	how	SCONJ
abrj-813	52	11	consumers	consumer	NOUN
abrj-813	52	12	evaluate	evaluate	VERB
abrj-813	52	13	brand	brand	NOUN
abrj-813	52	14	value	value	NOUN
abrj-813	52	15	in	in	ADP
abrj-813	52	16	purchasetriggered	purchasetriggered	ADJ
abrj-813	52	17	donation	donation	NOUN
abrj-813	52	18	contexts	context	NOUN
abrj-813	52	19	.	.	PUNCT
abrj-813	53	1	accordingly	accordingly	ADV
abrj-813	53	2	,	,	PUNCT
abrj-813	53	3	we	we	PRON
abrj-813	53	4	propose	propose	VERB
abrj-813	53	5	:	:	PUNCT
abrj-813	53	6	h2	h2	NOUN
abrj-813	53	7	:	:	PUNCT
abrj-813	53	8	purchase	purchase	NOUN
abrj-813	53	9	-	-	PUNCT
abrj-813	53	10	triggered	trigger	VERB
abrj-813	53	11	donation	donation	NOUN
abrj-813	53	12	framing	framing	NOUN
abrj-813	53	13	(	(	PUNCT
abrj-813	53	14	gain	gain	NOUN
abrj-813	53	15	vs.	vs.	ADP
abrj-813	53	16	loss	loss	NOUN
abrj-813	53	17	)	)	PUNCT
abrj-813	53	18	has	have	VERB
abrj-813	53	19	a	a	DET
abrj-813	53	20	positive	positive	ADJ
abrj-813	53	21	impact	impact	NOUN
abrj-813	53	22	on	on	ADP
abrj-813	53	23	consumers	consumer	NOUN
abrj-813	53	24	’	’	PART
abrj-813	53	25	perceptions	perception	NOUN
abrj-813	53	26	of	of	ADP
abrj-813	53	27	brand	brand	NOUN
abrj-813	53	28	value	value	NOUN
abrj-813	53	29	.	.	PUNCT
abrj-813	54	1	perceived	perceive	VERB
abrj-813	54	2	brand	brand	NOUN
abrj-813	54	3	value	value	NOUN
abrj-813	54	4	,	,	PUNCT
abrj-813	54	5	in	in	ADP
abrj-813	54	6	turn	turn	NOUN
abrj-813	54	7	,	,	PUNCT
abrj-813	54	8	represents	represent	VERB
abrj-813	54	9	a	a	DET
abrj-813	54	10	well	well	ADV
abrj-813	54	11	-	-	PUNCT
abrj-813	54	12	established	establish	VERB
abrj-813	54	13	antecedent	antecedent	NOUN
abrj-813	54	14	of	of	ADP
abrj-813	54	15	purchase	purchase	NOUN
abrj-813	54	16	intention	intention	NOUN
abrj-813	54	17	.	.	PUNCT
abrj-813	55	1	extensive	extensive	ADJ
abrj-813	55	2	research	research	NOUN
abrj-813	55	3	demonstrates	demonstrate	VERB
abrj-813	55	4	that	that	SCONJ
abrj-813	55	5	when	when	SCONJ
abrj-813	55	6	consumers	consumer	NOUN
abrj-813	55	7	perceive	perceive	VERB
abrj-813	55	8	higher	high	ADJ
abrj-813	55	9	value	value	NOUN
abrj-813	55	10	,	,	PUNCT
abrj-813	55	11	they	they	PRON
abrj-813	55	12	are	be	AUX
abrj-813	55	13	more	more	ADV
abrj-813	55	14	likely	likely	ADJ
abrj-813	55	15	to	to	PART
abrj-813	55	16	form	form	VERB
abrj-813	55	17	favorable	favorable	ADJ
abrj-813	55	18	behavioral	behavioral	ADJ
abrj-813	55	19	intentions	intention	NOUN
abrj-813	55	20	,	,	PUNCT
abrj-813	55	21	including	include	VERB
abrj-813	55	22	willingness	willingness	NOUN
abrj-813	55	23	to	to	PART
abrj-813	55	24	buy	buy	VERB
abrj-813	55	25	,	,	PUNCT
abrj-813	55	26	repurchase	repurchase	NOUN
abrj-813	55	27	,	,	PUNCT
abrj-813	55	28	and	and	CCONJ
abrj-813	55	29	recommend	recommend	VERB
abrj-813	55	30	the	the	DET
abrj-813	55	31	brand	brand	NOUN
abrj-813	55	32	(	(	PUNCT
abrj-813	55	33	dodds	dodds	PROPN
abrj-813	55	34	,	,	PUNCT
abrj-813	55	35	monroe	monroe	PROPN
abrj-813	55	36	,	,	PUNCT
abrj-813	55	37	&	&	CCONJ
abrj-813	55	38	asian	asian	PROPN
abrj-813	55	39	business	business	PROPN
abrj-813	55	40	research	research	NOUN
abrj-813	55	41	journal	journal	NOUN
abrj-813	55	42	,	,	PUNCT
abrj-813	55	43	2023	2023	NUM
abrj-813	55	44	,	,	PUNCT
abrj-813	55	45	8	8	NUM
abrj-813	55	46	:	:	SYM
abrj-813	55	47	6	6	NUM
abrj-813	55	48	-	-	SYM
abrj-813	55	49	12	12	NUM
abrj-813	55	50	8	8	NUM
abrj-813	55	51	©	©	PROPN
abrj-813	55	52	2023	2023	NUM
abrj-813	55	53	by	by	ADP
abrj-813	55	54	the	the	DET
abrj-813	55	55	authors	author	NOUN
abrj-813	55	56	;	;	PUNCT
abrj-813	55	57	licensee	licensee	NOUN
abrj-813	55	58	eastern	eastern	ADJ
abrj-813	55	59	centre	centre	NOUN
abrj-813	55	60	of	of	ADP
abrj-813	55	61	science	science	NOUN
abrj-813	55	62	and	and	CCONJ
abrj-813	55	63	education	education	NOUN
abrj-813	55	64	,	,	PUNCT
abrj-813	55	65	usa	usa	PROPN
abrj-813	55	66	grewal	grewal	PROPN
abrj-813	55	67	,	,	PUNCT
abrj-813	55	68	1991	1991	NUM
abrj-813	55	69	;	;	PUNCT
abrj-813	55	70	sweeney	sweeney	NOUN
abrj-813	55	71	&	&	CCONJ
abrj-813	55	72	soutar	soutar	PROPN
abrj-813	55	73	,	,	PUNCT
abrj-813	55	74	2001	2001	NUM
abrj-813	55	75	;	;	PUNCT
abrj-813	55	76	cronin	cronin	PROPN
abrj-813	55	77	,	,	PUNCT
abrj-813	55	78	brady	brady	PROPN
abrj-813	55	79	,	,	PUNCT
abrj-813	55	80	&	&	CCONJ
abrj-813	55	81	hult	hult	PROPN
abrj-813	55	82	,	,	PUNCT
abrj-813	55	83	2000	2000	NUM
abrj-813	55	84	)	)	PUNCT
abrj-813	55	85	.	.	PUNCT
abrj-813	56	1	in	in	ADP
abrj-813	56	2	cause	cause	NOUN
abrj-813	56	3	-	-	PUNCT
abrj-813	56	4	related	relate	VERB
abrj-813	56	5	settings	setting	NOUN
abrj-813	56	6	,	,	PUNCT
abrj-813	56	7	enhanced	enhance	VERB
abrj-813	56	8	perceived	perceive	VERB
abrj-813	56	9	value	value	NOUN
abrj-813	56	10	not	not	PART
abrj-813	56	11	only	only	ADV
abrj-813	56	12	reflects	reflect	VERB
abrj-813	56	13	functional	functional	ADJ
abrj-813	56	14	and	and	CCONJ
abrj-813	56	15	emotional	emotional	ADJ
abrj-813	56	16	benefits	benefit	NOUN
abrj-813	56	17	but	but	CCONJ
abrj-813	56	18	also	also	ADV
abrj-813	56	19	signals	signal	VERB
abrj-813	56	20	moral	moral	ADJ
abrj-813	56	21	alignment	alignment	NOUN
abrj-813	56	22	and	and	CCONJ
abrj-813	56	23	social	social	ADJ
abrj-813	56	24	approval	approval	NOUN
abrj-813	56	25	,	,	PUNCT
abrj-813	56	26	further	far	ADV
abrj-813	56	27	strengthening	strengthen	VERB
abrj-813	56	28	consumers	consumer	NOUN
abrj-813	56	29	’	'	PUNCT
abrj-813	56	30	motivation	motivation	NOUN
abrj-813	56	31	to	to	PART
abrj-813	56	32	support	support	VERB
abrj-813	56	33	the	the	DET
abrj-813	56	34	brand	brand	NOUN
abrj-813	56	35	through	through	ADP
abrj-813	56	36	purchasing	purchase	VERB
abrj-813	56	37	(	(	PUNCT
abrj-813	56	38	lichtenstein	lichtenstein	PROPN
abrj-813	56	39	et	et	PROPN
abrj-813	56	40	al	al	PROPN
abrj-813	56	41	.	.	PROPN
abrj-813	56	42	,	,	PUNCT
abrj-813	56	43	2004	2004	NUM
abrj-813	56	44	;	;	PUNCT
abrj-813	56	45	peloza	peloza	PROPN
abrj-813	56	46	&	&	CCONJ
abrj-813	56	47	shang	shang	PROPN
abrj-813	56	48	,	,	PUNCT
abrj-813	56	49	2011	2011	NUM
abrj-813	56	50	)	)	PUNCT
abrj-813	56	51	.	.	PUNCT
abrj-813	57	1	therefore	therefore	ADV
abrj-813	57	2	,	,	PUNCT
abrj-813	57	3	we	we	PRON
abrj-813	57	4	further	far	ADV
abrj-813	57	5	propose	propose	VERB
abrj-813	57	6	:	:	PUNCT
abrj-813	57	7	h3	h3	NOUN
abrj-813	57	8	:	:	PUNCT
abrj-813	57	9	consumers	consumer	NOUN
abrj-813	57	10	’	'	PUNCT
abrj-813	57	11	purchase	purchase	NOUN
abrj-813	57	12	intentions	intention	NOUN
abrj-813	57	13	will	will	AUX
abrj-813	57	14	be	be	AUX
abrj-813	57	15	higher	high	ADJ
abrj-813	57	16	when	when	SCONJ
abrj-813	57	17	consumers	consumer	NOUN
abrj-813	57	18	have	have	VERB
abrj-813	57	19	higher	high	ADJ
abrj-813	57	20	perceptions	perception	NOUN
abrj-813	57	21	of	of	ADP
abrj-813	57	22	brand	brand	NOUN
abrj-813	57	23	value	value	NOUN
abrj-813	57	24	.	.	PUNCT
abrj-813	58	1	2.3	2.3	NUM
abrj-813	58	2	.	.	X
abrj-813	59	1	mediating	mediate	VERB
abrj-813	59	2	role	role	NOUN
abrj-813	59	3	of	of	ADP
abrj-813	59	4	perceived	perceive	VERB
abrj-813	59	5	altruistic	altruistic	ADJ
abrj-813	59	6	value	value	NOUN
abrj-813	59	7	in	in	ADP
abrj-813	59	8	purchase	purchase	NOUN
abrj-813	59	9	-	-	PUNCT
abrj-813	59	10	triggered	trigger	VERB
abrj-813	59	11	donation	donation	NOUN
abrj-813	59	12	programs	program	NOUN
abrj-813	59	13	,	,	PUNCT
abrj-813	59	14	consumers	consumer	NOUN
abrj-813	59	15	’	'	PUNCT
abrj-813	59	16	purchase	purchase	NOUN
abrj-813	59	17	decisions	decision	NOUN
abrj-813	59	18	are	be	AUX
abrj-813	59	19	not	not	PART
abrj-813	59	20	determined	determine	VERB
abrj-813	59	21	solely	solely	ADV
abrj-813	59	22	by	by	ADP
abrj-813	59	23	the	the	DET
abrj-813	59	24	donation	donation	NOUN
abrj-813	59	25	itself	itself	PRON
abrj-813	59	26	but	but	CCONJ
abrj-813	59	27	by	by	ADP
abrj-813	59	28	the	the	DET
abrj-813	59	29	extent	extent	NOUN
abrj-813	59	30	to	to	PART
abrj-813	59	31	which	which	PRON
abrj-813	59	32	such	such	ADJ
abrj-813	59	33	initiatives	initiative	NOUN
abrj-813	59	34	enhance	enhance	VERB
abrj-813	59	35	the	the	DET
abrj-813	59	36	overall	overall	ADJ
abrj-813	59	37	value	value	NOUN
abrj-813	59	38	they	they	PRON
abrj-813	59	39	associate	associate	VERB
abrj-813	59	40	with	with	ADP
abrj-813	59	41	the	the	DET
abrj-813	59	42	brand	brand	NOUN
abrj-813	59	43	.	.	PUNCT
abrj-813	60	1	perceived	perceive	VERB
abrj-813	60	2	value	value	NOUN
abrj-813	60	3	reflects	reflect	VERB
abrj-813	60	4	consumers	consumer	NOUN
abrj-813	60	5	’	'	PUNCT
abrj-813	60	6	holistic	holistic	ADJ
abrj-813	60	7	assessment	assessment	NOUN
abrj-813	60	8	of	of	ADP
abrj-813	60	9	the	the	DET
abrj-813	60	10	benefits	benefit	NOUN
abrj-813	60	11	received	receive	VERB
abrj-813	60	12	relative	relative	ADV
abrj-813	60	13	to	to	ADP
abrj-813	60	14	the	the	DET
abrj-813	60	15	costs	cost	NOUN
abrj-813	60	16	incurred	incur	VERB
abrj-813	60	17	and	and	CCONJ
abrj-813	60	18	encompasses	encompass	VERB
abrj-813	60	19	functional	functional	ADJ
abrj-813	60	20	,	,	PUNCT
abrj-813	60	21	emotional	emotional	ADJ
abrj-813	60	22	,	,	PUNCT
abrj-813	60	23	social	social	ADJ
abrj-813	60	24	,	,	PUNCT
abrj-813	60	25	and	and	CCONJ
abrj-813	60	26	moral	moral	ADJ
abrj-813	60	27	dimensions	dimension	NOUN
abrj-813	60	28	(	(	PUNCT
abrj-813	60	29	zeithaml	zeithaml	PROPN
abrj-813	60	30	,	,	PUNCT
abrj-813	60	31	1988	1988	NUM
abrj-813	60	32	;	;	PUNCT
abrj-813	60	33	sánchez	sánchez	NOUN
abrj-813	60	34	-	-	PUNCT
abrj-813	60	35	fernández	fernández	PROPN
abrj-813	60	36	&	&	CCONJ
abrj-813	60	37	iniestabonillo	iniestabonillo	PROPN
abrj-813	60	38	,	,	PUNCT
abrj-813	60	39	2007	2007	NUM
abrj-813	60	40	)	)	PUNCT
abrj-813	60	41	.	.	PUNCT
abrj-813	61	1	in	in	ADP
abrj-813	61	2	cause	cause	NOUN
abrj-813	61	3	-	-	PUNCT
abrj-813	61	4	related	relate	VERB
abrj-813	61	5	marketing	marketing	NOUN
abrj-813	61	6	contexts	contexts	NOUN
abrj-813	61	7	,	,	PUNCT
abrj-813	61	8	perceived	perceive	VERB
abrj-813	61	9	value	value	NOUN
abrj-813	61	10	is	be	AUX
abrj-813	61	11	particularly	particularly	ADV
abrj-813	61	12	salient	salient	ADJ
abrj-813	61	13	because	because	SCONJ
abrj-813	61	14	the	the	DET
abrj-813	61	15	inclusion	inclusion	NOUN
abrj-813	61	16	of	of	ADP
abrj-813	61	17	a	a	DET
abrj-813	61	18	social	social	ADJ
abrj-813	61	19	cause	cause	NOUN
abrj-813	61	20	can	can	AUX
abrj-813	61	21	augment	augment	VERB
abrj-813	61	22	the	the	DET
abrj-813	61	23	perceived	perceive	VERB
abrj-813	61	24	benefits	benefit	NOUN
abrj-813	61	25	of	of	ADP
abrj-813	61	26	consumption	consumption	NOUN
abrj-813	61	27	beyond	beyond	ADP
abrj-813	61	28	utilitarian	utilitarian	ADJ
abrj-813	61	29	outcomes	outcome	NOUN
abrj-813	61	30	(	(	PUNCT
abrj-813	61	31	lichtenstein	lichtenstein	PROPN
abrj-813	61	32	et	et	PROPN
abrj-813	61	33	al	al	PROPN
abrj-813	61	34	.	.	PROPN
abrj-813	61	35	,	,	PUNCT
abrj-813	61	36	2004	2004	NUM
abrj-813	61	37	;	;	PUNCT
abrj-813	61	38	peloza	peloza	PROPN
abrj-813	61	39	&	&	CCONJ
abrj-813	61	40	shang	shang	PROPN
abrj-813	61	41	,	,	PUNCT
abrj-813	61	42	2011	2011	NUM
abrj-813	61	43	)	)	PUNCT
abrj-813	61	44	.	.	PUNCT
abrj-813	62	1	donation	donation	NOUN
abrj-813	62	2	message	message	NOUN
abrj-813	62	3	framing	framing	NOUN
abrj-813	62	4	plays	play	VERB
abrj-813	62	5	a	a	DET
abrj-813	62	6	central	central	ADJ
abrj-813	62	7	role	role	NOUN
abrj-813	62	8	in	in	ADP
abrj-813	62	9	shaping	shape	VERB
abrj-813	62	10	perceived	perceive	VERB
abrj-813	62	11	value	value	NOUN
abrj-813	62	12	.	.	PUNCT
abrj-813	63	1	gainframed	gainframe	VERB
abrj-813	63	2	purchase	purchase	NOUN
abrj-813	63	3	-	-	PUNCT
abrj-813	63	4	triggered	trigger	VERB
abrj-813	63	5	donation	donation	NOUN
abrj-813	63	6	messages	message	NOUN
abrj-813	63	7	emphasize	emphasize	VERB
abrj-813	63	8	the	the	DET
abrj-813	63	9	positive	positive	ADJ
abrj-813	63	10	societal	societal	ADJ
abrj-813	63	11	impact	impact	NOUN
abrj-813	63	12	generated	generate	VERB
abrj-813	63	13	through	through	ADP
abrj-813	63	14	consumption	consumption	NOUN
abrj-813	63	15	,	,	PUNCT
abrj-813	63	16	which	which	PRON
abrj-813	63	17	can	can	AUX
abrj-813	63	18	elevate	elevate	VERB
abrj-813	63	19	consumers	consumer	NOUN
abrj-813	63	20	’	'	PUNCT
abrj-813	63	21	evaluations	evaluation	NOUN
abrj-813	63	22	of	of	ADP
abrj-813	63	23	the	the	DET
abrj-813	63	24	brand	brand	NOUN
abrj-813	63	25	by	by	ADP
abrj-813	63	26	signaling	signal	VERB
abrj-813	63	27	benevolence	benevolence	NOUN
abrj-813	63	28	,	,	PUNCT
abrj-813	63	29	meaningful	meaningful	ADJ
abrj-813	63	30	contribution	contribution	NOUN
abrj-813	63	31	,	,	PUNCT
abrj-813	63	32	and	and	CCONJ
abrj-813	63	33	value	value	NOUN
abrj-813	63	34	creation	creation	NOUN
abrj-813	63	35	.	.	PUNCT
abrj-813	64	1	conversely	conversely	ADV
abrj-813	64	2	,	,	PUNCT
abrj-813	64	3	loss	loss	NOUN
abrj-813	64	4	-	-	PUNCT
abrj-813	64	5	framed	frame	VERB
abrj-813	64	6	messages	message	NOUN
abrj-813	64	7	focus	focus	VERB
abrj-813	64	8	on	on	ADP
abrj-813	64	9	foregone	foregone	NOUN
abrj-813	64	10	benefits	benefit	NOUN
abrj-813	64	11	or	or	CCONJ
abrj-813	64	12	missed	miss	VERB
abrj-813	64	13	opportunities	opportunity	NOUN
abrj-813	64	14	,	,	PUNCT
abrj-813	64	15	which	which	PRON
abrj-813	64	16	may	may	AUX
abrj-813	64	17	induce	induce	VERB
abrj-813	64	18	discomfort	discomfort	NOUN
abrj-813	64	19	or	or	CCONJ
abrj-813	64	20	skepticism	skepticism	NOUN
abrj-813	64	21	and	and	CCONJ
abrj-813	64	22	weaken	weaken	VERB
abrj-813	64	23	consumers	consumer	NOUN
abrj-813	64	24	’	'	PUNCT
abrj-813	64	25	value	value	NOUN
abrj-813	64	26	assessments	assessment	NOUN
abrj-813	64	27	(	(	PUNCT
abrj-813	64	28	chang	chang	PROPN
abrj-813	64	29	&	&	CCONJ
abrj-813	64	30	lee	lee	PROPN
abrj-813	64	31	,	,	PUNCT
abrj-813	64	32	2009	2009	NUM
abrj-813	64	33	;	;	PUNCT
abrj-813	64	34	white	white	ADJ
abrj-813	64	35	,	,	PUNCT
abrj-813	64	36	macdonnell	macdonnell	ADJ
abrj-813	64	37	,	,	PUNCT
abrj-813	64	38	&	&	CCONJ
abrj-813	64	39	dahl	dahl	PROPN
abrj-813	64	40	,	,	PUNCT
abrj-813	64	41	2011	2011	NUM
abrj-813	64	42	)	)	PUNCT
abrj-813	64	43	.	.	PUNCT
abrj-813	65	1	prior	prior	ADJ
abrj-813	65	2	research	research	NOUN
abrj-813	65	3	suggests	suggest	VERB
abrj-813	65	4	that	that	SCONJ
abrj-813	65	5	such	such	ADJ
abrj-813	65	6	framing	frame	VERB
abrj-813	65	7	differences	difference	NOUN
abrj-813	65	8	influence	influence	NOUN
abrj-813	65	9	how	how	SCONJ
abrj-813	65	10	consumers	consumer	NOUN
abrj-813	65	11	cognitively	cognitively	ADV
abrj-813	65	12	integrate	integrate	VERB
abrj-813	65	13	prosocial	prosocial	ADJ
abrj-813	65	14	information	information	NOUN
abrj-813	65	15	into	into	ADP
abrj-813	65	16	their	their	PRON
abrj-813	65	17	overall	overall	ADJ
abrj-813	65	18	value	value	NOUN
abrj-813	65	19	judgments	judgment	NOUN
abrj-813	65	20	(	(	PUNCT
abrj-813	65	21	du	du	X
abrj-813	65	22	,	,	PUNCT
abrj-813	65	23	bhattacharya	bhattacharya	NOUN
abrj-813	65	24	,	,	PUNCT
abrj-813	65	25	&	&	CCONJ
abrj-813	65	26	sen	sen	PROPN
abrj-813	65	27	,	,	PUNCT
abrj-813	65	28	2010	2010	NUM
abrj-813	65	29	)	)	PUNCT
abrj-813	65	30	.	.	PUNCT
abrj-813	66	1	perceived	perceive	VERB
abrj-813	66	2	value	value	NOUN
abrj-813	66	3	,	,	PUNCT
abrj-813	66	4	in	in	ADP
abrj-813	66	5	turn	turn	NOUN
abrj-813	66	6	,	,	PUNCT
abrj-813	66	7	represents	represent	VERB
abrj-813	66	8	a	a	DET
abrj-813	66	9	critical	critical	ADJ
abrj-813	66	10	psychological	psychological	ADJ
abrj-813	66	11	mechanism	mechanism	NOUN
abrj-813	66	12	linking	link	VERB
abrj-813	66	13	donation	donation	NOUN
abrj-813	66	14	framing	frame	VERB
abrj-813	66	15	to	to	PART
abrj-813	66	16	purchase	purchase	VERB
abrj-813	66	17	intention	intention	NOUN
abrj-813	66	18	.	.	PUNCT
abrj-813	67	1	a	a	DET
abrj-813	67	2	substantial	substantial	ADJ
abrj-813	67	3	body	body	NOUN
abrj-813	67	4	of	of	ADP
abrj-813	67	5	research	research	NOUN
abrj-813	67	6	demonstrates	demonstrate	VERB
abrj-813	67	7	that	that	SCONJ
abrj-813	67	8	higher	high	ADJ
abrj-813	67	9	perceived	perceive	VERB
abrj-813	67	10	value	value	NOUN
abrj-813	67	11	increases	increase	VERB
abrj-813	67	12	consumers	consumer	NOUN
abrj-813	67	13	’	'	PUNCT
abrj-813	67	14	willingness	willingness	NOUN
abrj-813	67	15	to	to	PART
abrj-813	67	16	purchase	purchase	VERB
abrj-813	67	17	by	by	ADP
abrj-813	67	18	strengthening	strengthen	VERB
abrj-813	67	19	perceptions	perception	NOUN
abrj-813	67	20	of	of	ADP
abrj-813	67	21	exchange	exchange	NOUN
abrj-813	67	22	fairness	fairness	NOUN
abrj-813	67	23	and	and	CCONJ
abrj-813	67	24	overall	overall	ADJ
abrj-813	67	25	worth	worth	ADJ
abrj-813	67	26	(	(	PUNCT
abrj-813	67	27	dodds	dodd	NOUN
abrj-813	67	28	,	,	PUNCT
abrj-813	67	29	monroe	monroe	PROPN
abrj-813	67	30	,	,	PUNCT
abrj-813	67	31	&	&	CCONJ
abrj-813	67	32	grewal	grewal	PROPN
abrj-813	67	33	,	,	PUNCT
abrj-813	67	34	1991	1991	NUM
abrj-813	67	35	;	;	PUNCT
abrj-813	67	36	sweeney	sweeney	NOUN
abrj-813	67	37	&	&	CCONJ
abrj-813	67	38	soutar	soutar	PROPN
abrj-813	67	39	,	,	PUNCT
abrj-813	67	40	2001	2001	NUM
abrj-813	67	41	;	;	PUNCT
abrj-813	67	42	cronin	cronin	PROPN
abrj-813	67	43	,	,	PUNCT
abrj-813	67	44	brady	brady	PROPN
abrj-813	67	45	,	,	PUNCT
abrj-813	67	46	&	&	CCONJ
abrj-813	67	47	hult	hult	PROPN
abrj-813	67	48	,	,	PUNCT
abrj-813	67	49	2000	2000	NUM
abrj-813	67	50	)	)	PUNCT
abrj-813	67	51	.	.	PUNCT
abrj-813	68	1	in	in	ADP
abrj-813	68	2	cause	cause	NOUN
abrj-813	68	3	-	-	PUNCT
abrj-813	68	4	related	relate	VERB
abrj-813	68	5	contexts	contexts	NOUN
abrj-813	68	6	,	,	PUNCT
abrj-813	68	7	enhanced	enhance	VERB
abrj-813	68	8	perceived	perceive	VERB
abrj-813	68	9	value	value	NOUN
abrj-813	68	10	also	also	ADV
abrj-813	68	11	reflects	reflect	VERB
abrj-813	68	12	consumers	consumer	NOUN
abrj-813	68	13	’	'	PUNCT
abrj-813	68	14	satisfaction	satisfaction	NOUN
abrj-813	68	15	with	with	ADP
abrj-813	68	16	supporting	support	VERB
abrj-813	68	17	socially	socially	ADV
abrj-813	68	18	responsible	responsible	ADJ
abrj-813	68	19	brands	brand	NOUN
abrj-813	68	20	,	,	PUNCT
abrj-813	68	21	thereby	thereby	ADV
abrj-813	68	22	reinforcing	reinforce	VERB
abrj-813	68	23	purchase	purchase	NOUN
abrj-813	68	24	intentions	intention	NOUN
abrj-813	68	25	(	(	PUNCT
abrj-813	68	26	moosmayer	moosmayer	NOUN
abrj-813	68	27	&	&	CCONJ
abrj-813	68	28	fuljahn	fuljahn	PROPN
abrj-813	68	29	,	,	PUNCT
abrj-813	68	30	2013	2013	NUM
abrj-813	68	31	;	;	PUNCT
abrj-813	68	32	peloza	peloza	PROPN
abrj-813	68	33	&	&	CCONJ
abrj-813	68	34	shang	shang	PROPN
abrj-813	68	35	,	,	PUNCT
abrj-813	68	36	2011	2011	NUM
abrj-813	68	37	)	)	PUNCT
abrj-813	68	38	.	.	PUNCT
abrj-813	69	1	accordingly	accordingly	ADV
abrj-813	69	2	,	,	PUNCT
abrj-813	69	3	perceived	perceive	VERB
abrj-813	69	4	value	value	NOUN
abrj-813	69	5	is	be	AUX
abrj-813	69	6	expected	expect	VERB
abrj-813	69	7	to	to	PART
abrj-813	69	8	mediate	mediate	VERB
abrj-813	69	9	the	the	DET
abrj-813	69	10	relationship	relationship	NOUN
abrj-813	69	11	between	between	ADP
abrj-813	69	12	donation	donation	NOUN
abrj-813	69	13	framing	framing	NOUN
abrj-813	69	14	and	and	CCONJ
abrj-813	69	15	consumers	consumer	NOUN
abrj-813	69	16	’	'	PUNCT
abrj-813	69	17	purchase	purchase	NOUN
abrj-813	69	18	intentions	intention	NOUN
abrj-813	69	19	.	.	PUNCT
abrj-813	70	1	h4	h4	NOUN
abrj-813	70	2	:	:	PUNCT
abrj-813	70	3	perceived	perceive	VERB
abrj-813	70	4	altruistic	altruistic	ADJ
abrj-813	70	5	value	value	NOUN
abrj-813	70	6	mediates	mediate	VERB
abrj-813	70	7	the	the	DET
abrj-813	70	8	effect	effect	NOUN
abrj-813	70	9	of	of	ADP
abrj-813	70	10	gainversus	gainversus	ADJ
abrj-813	70	11	loss	loss	NOUN
abrj-813	70	12	-	-	PUNCT
abrj-813	70	13	framed	frame	VERB
abrj-813	70	14	purchase	purchase	NOUN
abrj-813	70	15	-	-	PUNCT
abrj-813	70	16	triggered	trigger	VERB
abrj-813	70	17	donations	donation	NOUN
abrj-813	70	18	on	on	ADP
abrj-813	70	19	consumers	consumer	NOUN
abrj-813	70	20	’	'	PUNCT
abrj-813	70	21	purchase	purchase	NOUN
abrj-813	70	22	intentions	intention	NOUN
abrj-813	70	23	.	.	PUNCT
abrj-813	71	1	in	in	ADP
abrj-813	71	2	line	line	NOUN
abrj-813	71	3	with	with	ADP
abrj-813	71	4	your	your	PRON
abrj-813	71	5	study	study	NOUN
abrj-813	71	6	model	model	NOUN
abrj-813	71	7	(	(	PUNCT
abrj-813	71	8	figure	figure	NOUN
abrj-813	71	9	1	1	NUM
abrj-813	71	10	)	)	PUNCT
abrj-813	71	11	,	,	PUNCT
abrj-813	71	12	the	the	DET
abrj-813	71	13	proposed	propose	VERB
abrj-813	71	14	framework	framework	NOUN
abrj-813	71	15	suggests	suggest	VERB
abrj-813	71	16	that	that	SCONJ
abrj-813	71	17	purchase	purchase	NOUN
abrj-813	71	18	-	-	PUNCT
abrj-813	71	19	triggered	trigger	VERB
abrj-813	71	20	donation	donation	NOUN
abrj-813	71	21	framing	frame	VERB
abrj-813	71	22	influences	influence	NOUN
abrj-813	71	23	consumers	consumer	NOUN
abrj-813	71	24	’	'	PUNCT
abrj-813	71	25	purchase	purchase	NOUN
abrj-813	71	26	intention	intention	NOUN
abrj-813	71	27	both	both	CCONJ
abrj-813	71	28	directly	directly	ADV
abrj-813	71	29	and	and	CCONJ
abrj-813	71	30	indirectly	indirectly	ADV
abrj-813	71	31	through	through	ADP
abrj-813	71	32	perceived	perceive	VERB
abrj-813	71	33	value	value	NOUN
abrj-813	71	34	.	.	PUNCT
abrj-813	72	1	figure	figure	NOUN
abrj-813	72	2	1	1	NUM
abrj-813	72	3	.	.	PUNCT
abrj-813	72	4	proposed	propose	VERB
abrj-813	72	5	model	model	NOUN
abrj-813	72	6	of	of	ADP
abrj-813	72	7	the	the	DET
abrj-813	72	8	study	study	NOUN
abrj-813	72	9	.	.	PUNCT
abrj-813	73	1	3	3	X
abrj-813	73	2	.	.	X
abrj-813	73	3	methodology	methodology	NOUN
abrj-813	73	4	3.1	3.1	NUM
abrj-813	73	5	.	.	PUNCT
abrj-813	73	6	research	research	NOUN
abrj-813	73	7	design	design	NOUN
abrj-813	73	8	and	and	CCONJ
abrj-813	73	9	participants	participant	NOUN
abrj-813	73	10	this	this	DET
abrj-813	73	11	study	study	NOUN
abrj-813	73	12	employed	employ	VERB
abrj-813	73	13	a	a	DET
abrj-813	73	14	between	between	ADP
abrj-813	73	15	-	-	PUNCT
abrj-813	73	16	subject	subject	NOUN
abrj-813	73	17	experimental	experimental	ADJ
abrj-813	73	18	design	design	NOUN
abrj-813	73	19	to	to	PART
abrj-813	73	20	examine	examine	VERB
abrj-813	73	21	the	the	DET
abrj-813	73	22	effects	effect	NOUN
abrj-813	73	23	of	of	ADP
abrj-813	73	24	purchase	purchase	NOUN
abrj-813	73	25	-	-	PUNCT
abrj-813	73	26	triggered	trigger	VERB
abrj-813	73	27	donation	donation	NOUN
abrj-813	73	28	framing	framing	NOUN
abrj-813	73	29	on	on	ADP
abrj-813	73	30	consumer	consumer	NOUN
abrj-813	73	31	responses	response	NOUN
abrj-813	73	32	.	.	PUNCT
abrj-813	74	1	participants	participant	NOUN
abrj-813	74	2	(	(	PUNCT
abrj-813	74	3	n=320	n=320	PROPN
abrj-813	74	4	)	)	PUNCT
abrj-813	74	5	were	be	AUX
abrj-813	74	6	randomly	randomly	ADV
abrj-813	74	7	assigned	assign	VERB
abrj-813	74	8	to	to	ADP
abrj-813	74	9	one	one	NUM
abrj-813	74	10	of	of	ADP
abrj-813	74	11	two	two	NUM
abrj-813	74	12	experimental	experimental	ADJ
abrj-813	74	13	conditions	condition	NOUN
abrj-813	74	14	:	:	PUNCT
abrj-813	74	15	a	a	DET
abrj-813	74	16	gain	gain	NOUN
abrj-813	74	17	-	-	PUNCT
abrj-813	74	18	framed	frame	VERB
abrj-813	74	19	or	or	CCONJ
abrj-813	74	20	a	a	DET
abrj-813	74	21	loss	loss	NOUN
abrj-813	74	22	-	-	PUNCT
abrj-813	74	23	framed	frame	VERB
abrj-813	74	24	purchase	purchase	NOUN
abrj-813	74	25	-	-	PUNCT
abrj-813	74	26	triggered	trigger	VERB
abrj-813	74	27	donation	donation	NOUN
abrj-813	74	28	message	message	NOUN
abrj-813	74	29	.	.	PUNCT
abrj-813	75	1	a	a	DET
abrj-813	75	2	between	between	NOUN
abrj-813	75	3	-	-	PUNCT
abrj-813	75	4	subjects	subject	NOUN
abrj-813	75	5	approach	approach	NOUN
abrj-813	75	6	was	be	AUX
abrj-813	75	7	selected	select	VERB
abrj-813	75	8	to	to	PART
abrj-813	75	9	minimize	minimize	VERB
abrj-813	75	10	demand	demand	NOUN
abrj-813	75	11	effects	effect	NOUN
abrj-813	75	12	and	and	CCONJ
abrj-813	75	13	reduce	reduce	VERB
abrj-813	75	14	carryover	carryover	NOUN
abrj-813	75	15	bias	bias	NOUN
abrj-813	75	16	,	,	PUNCT
abrj-813	75	17	consistent	consistent	ADJ
abrj-813	75	18	with	with	ADP
abrj-813	75	19	prior	prior	ADJ
abrj-813	75	20	framing	frame	VERB
abrj-813	75	21	research	research	NOUN
abrj-813	75	22	in	in	ADP
abrj-813	75	23	cause	cause	NOUN
abrj-813	75	24	-	-	PUNCT
abrj-813	75	25	related	relate	VERB
abrj-813	75	26	marketing	marketing	NOUN
abrj-813	75	27	contexts	contexts	NOUN
abrj-813	75	28	(	(	PUNCT
abrj-813	75	29	chang	chang	PROPN
abrj-813	75	30	and	and	CCONJ
abrj-813	75	31	lee	lee	PROPN
abrj-813	75	32	,	,	PUNCT
abrj-813	75	33	2010	2010	NUM
abrj-813	75	34	;	;	PUNCT
abrj-813	75	35	kees	kees	PROPN
abrj-813	75	36	et	et	PROPN
abrj-813	75	37	al	al	PROPN
abrj-813	75	38	.	.	PROPN
abrj-813	75	39	,	,	PUNCT
abrj-813	75	40	2017	2017	NUM
abrj-813	75	41	)	)	PUNCT
abrj-813	75	42	.	.	PUNCT
abrj-813	76	1	data	datum	NOUN
abrj-813	76	2	were	be	AUX
abrj-813	76	3	collected	collect	VERB
abrj-813	76	4	using	use	VERB
abrj-813	76	5	an	an	DET
abrj-813	76	6	online	online	ADJ
abrj-813	76	7	survey	survey	NOUN
abrj-813	76	8	administered	administer	VERB
abrj-813	76	9	to	to	ADP
abrj-813	76	10	adult	adult	VERB
abrj-813	76	11	consumers	consumer	NOUN
abrj-813	76	12	.	.	PUNCT
abrj-813	77	1	participants	participant	NOUN
abrj-813	77	2	were	be	AUX
abrj-813	77	3	required	require	VERB
abrj-813	77	4	to	to	PART
abrj-813	77	5	be	be	AUX
abrj-813	77	6	familiar	familiar	ADJ
abrj-813	77	7	with	with	ADP
abrj-813	77	8	social	social	ADJ
abrj-813	77	9	media	medium	NOUN
abrj-813	77	10	usage	usage	NOUN
abrj-813	77	11	to	to	PART
abrj-813	77	12	ensure	ensure	VERB
abrj-813	77	13	realism	realism	NOUN
abrj-813	77	14	and	and	CCONJ
abrj-813	77	15	engagement	engagement	NOUN
abrj-813	77	16	with	with	ADP
abrj-813	77	17	the	the	DET
abrj-813	77	18	experimental	experimental	ADJ
abrj-813	77	19	stimuli	stimulus	NOUN
abrj-813	77	20	.	.	PUNCT
abrj-813	78	1	3.2	3.2	NUM
abrj-813	78	2	.	.	PUNCT
abrj-813	79	1	experimental	experimental	ADJ
abrj-813	79	2	stimuli	stimulus	NOUN
abrj-813	79	3	and	and	CCONJ
abrj-813	79	4	procedure	procedure	NOUN
abrj-813	79	5	participants	participant	NOUN
abrj-813	79	6	were	be	AUX
abrj-813	79	7	asked	ask	VERB
abrj-813	79	8	to	to	PART
abrj-813	79	9	imagine	imagine	VERB
abrj-813	79	10	encountering	encounter	VERB
abrj-813	79	11	a	a	DET
abrj-813	79	12	realistic	realistic	ADJ
abrj-813	79	13	promotional	promotional	ADJ
abrj-813	79	14	post	post	NOUN
abrj-813	79	15	from	from	ADP
abrj-813	79	16	a	a	DET
abrj-813	79	17	newly	newly	ADV
abrj-813	79	18	introduced	introduce	VERB
abrj-813	79	19	coffee	coffee	NOUN
abrj-813	79	20	brand	brand	NOUN
abrj-813	79	21	(	(	PUNCT
abrj-813	79	22	golden	golden	ADJ
abrj-813	79	23	grove	grove	PROPN
abrj-813	79	24	coffee	coffee	NOUN
abrj-813	79	25	)	)	PUNCT
abrj-813	79	26	on	on	ADP
abrj-813	79	27	a	a	DET
abrj-813	79	28	social	social	ADJ
abrj-813	79	29	media	medium	NOUN
abrj-813	79	30	platform	platform	NOUN
abrj-813	79	31	.	.	PUNCT
abrj-813	80	1	the	the	DET
abrj-813	80	2	coffee	coffee	NOUN
abrj-813	80	3	brand	brand	NOUN
abrj-813	80	4	context	context	NOUN
abrj-813	80	5	was	be	AUX
abrj-813	80	6	chosen	choose	VERB
abrj-813	80	7	because	because	SCONJ
abrj-813	80	8	it	it	PRON
abrj-813	80	9	is	be	AUX
abrj-813	80	10	commonly	commonly	ADV
abrj-813	80	11	used	use	VERB
abrj-813	80	12	in	in	ADP
abrj-813	80	13	message	message	NOUN
abrj-813	80	14	-	-	PUNCT
abrj-813	80	15	framing	frame	VERB
abrj-813	80	16	and	and	CCONJ
abrj-813	80	17	cause	cause	NOUN
abrj-813	80	18	-	-	PUNCT
abrj-813	80	19	related	relate	VERB
abrj-813	80	20	marketing	marketing	NOUN
abrj-813	80	21	research	research	NOUN
abrj-813	80	22	(	(	PUNCT
abrj-813	80	23	chang	chang	PROPN
abrj-813	80	24	,	,	PUNCT
abrj-813	80	25	2008	2008	NUM
abrj-813	80	26	;	;	PUNCT
abrj-813	81	1	tanford	tanford	PROPN
abrj-813	81	2	et	et	PROPN
abrj-813	81	3	al	al	PROPN
abrj-813	81	4	.	.	PROPN
abrj-813	81	5	,	,	PUNCT
abrj-813	81	6	2020	2020	NUM
abrj-813	81	7	;	;	PUNCT
abrj-813	81	8	cordero	cordero	PROPN
abrj-813	81	9	-	-	PUNCT
abrj-813	81	10	gutiérrez	gutiérrez	PROPN
abrj-813	81	11	et	et	PROPN
abrj-813	81	12	al	al	PROPN
abrj-813	81	13	.	.	PROPN
abrj-813	81	14	,	,	PUNCT
abrj-813	81	15	2023	2023	NUM
abrj-813	81	16	;	;	PUNCT
abrj-813	81	17	zeng	zeng	PROPN
abrj-813	81	18	et	et	PROPN
abrj-813	81	19	al	al	PROPN
abrj-813	81	20	.	.	PROPN
abrj-813	81	21	,	,	PUNCT
abrj-813	81	22	2022	2022	NUM
abrj-813	81	23	)	)	PUNCT
abrj-813	81	24	.	.	PUNCT
abrj-813	82	1	the	the	DET
abrj-813	82	2	experimental	experimental	ADJ
abrj-813	82	3	manipulation	manipulation	NOUN
abrj-813	82	4	involved	involve	VERB
abrj-813	82	5	the	the	DET
abrj-813	82	6	gain	gain	NOUN
abrj-813	82	7	vs.	vs.	ADP
abrj-813	82	8	loss	loss	NOUN
abrj-813	82	9	framing	framing	NOUN
abrj-813	82	10	of	of	ADP
abrj-813	82	11	a	a	DET
abrj-813	82	12	purchase	purchase	NOUN
abrj-813	82	13	-	-	PUNCT
abrj-813	82	14	triggered	trigger	VERB
abrj-813	82	15	donation	donation	NOUN
abrj-813	82	16	message	message	NOUN
abrj-813	82	17	(	(	PUNCT
abrj-813	82	18	appendix	appendix	NOUN
abrj-813	82	19	1	1	NUM
abrj-813	82	20	)	)	PUNCT
abrj-813	82	21	.	.	PUNCT
abrj-813	83	1	in	in	ADP
abrj-813	83	2	the	the	DET
abrj-813	83	3	gain	gain	NOUN
abrj-813	83	4	-	-	PUNCT
abrj-813	83	5	framed	frame	VERB
abrj-813	83	6	condition	condition	NOUN
abrj-813	83	7	,	,	PUNCT
abrj-813	83	8	the	the	DET
abrj-813	83	9	message	message	NOUN
abrj-813	83	10	emphasized	emphasize	VERB
abrj-813	83	11	the	the	DET
abrj-813	83	12	positive	positive	ADJ
abrj-813	83	13	social	social	ADJ
abrj-813	83	14	outcomes	outcome	NOUN
abrj-813	83	15	enabled	enable	VERB
abrj-813	83	16	by	by	ADP
abrj-813	83	17	purchasing	purchase	VERB
abrj-813	83	18	the	the	DET
abrj-813	83	19	product	product	NOUN
abrj-813	83	20	(	(	PUNCT
abrj-813	83	21	e.g.	e.g.	ADV
abrj-813	83	22	,	,	PUNCT
abrj-813	83	23	contributing	contribute	VERB
abrj-813	83	24	to	to	ADP
abrj-813	83	25	children	child	NOUN
abrj-813	83	26	’s	’s	PART
abrj-813	83	27	education	education	NOUN
abrj-813	83	28	)	)	PUNCT
abrj-813	83	29	.	.	PUNCT
abrj-813	84	1	in	in	ADP
abrj-813	84	2	contrast	contrast	NOUN
abrj-813	84	3	,	,	PUNCT
abrj-813	84	4	the	the	DET
abrj-813	84	5	loss	loss	NOUN
abrj-813	84	6	-	-	PUNCT
abrj-813	84	7	framed	frame	VERB
abrj-813	84	8	condition	condition	NOUN
abrj-813	84	9	highlighted	highlight	VERB
abrj-813	84	10	the	the	DET
abrj-813	84	11	missed	miss	VERB
abrj-813	84	12	opportunity	opportunity	NOUN
abrj-813	84	13	to	to	PART
abrj-813	84	14	support	support	VERB
abrj-813	84	15	the	the	DET
abrj-813	84	16	same	same	ADJ
abrj-813	84	17	cause	cause	NOUN
abrj-813	84	18	if	if	SCONJ
abrj-813	84	19	the	the	DET
abrj-813	84	20	product	product	NOUN
abrj-813	84	21	was	be	AUX
abrj-813	84	22	not	not	PART
abrj-813	84	23	purchased	purchase	VERB
abrj-813	84	24	.	.	PUNCT
abrj-813	85	1	importantly	importantly	ADV
abrj-813	85	2	,	,	PUNCT
abrj-813	85	3	both	both	DET
abrj-813	85	4	versions	version	NOUN
abrj-813	85	5	contained	contain	VERB
abrj-813	85	6	identical	identical	ADJ
abrj-813	85	7	information	information	NOUN
abrj-813	85	8	regarding	regard	VERB
abrj-813	85	9	the	the	DET
abrj-813	85	10	donation	donation	NOUN
abrj-813	85	11	amount	amount	NOUN
abrj-813	85	12	,	,	PUNCT
abrj-813	85	13	cause	cause	NOUN
abrj-813	85	14	,	,	PUNCT
abrj-813	85	15	visual	visual	ADJ
abrj-813	85	16	elements	element	NOUN
abrj-813	85	17	,	,	PUNCT
abrj-813	85	18	brand	brand	NOUN
abrj-813	85	19	name	name	NOUN
abrj-813	85	20	,	,	PUNCT
abrj-813	85	21	color	color	NOUN
abrj-813	85	22	scheme	scheme	NOUN
abrj-813	85	23	,	,	PUNCT
abrj-813	85	24	and	and	CCONJ
abrj-813	85	25	layout	layout	NOUN
abrj-813	85	26	(	(	PUNCT
abrj-813	85	27	tanford	tanford	PROPN
abrj-813	85	28	et	et	PROPN
abrj-813	85	29	al	al	PROPN
abrj-813	85	30	.	.	PROPN
abrj-813	85	31	,	,	PUNCT
abrj-813	85	32	2020	2020	NUM
abrj-813	85	33	)	)	PUNCT
abrj-813	85	34	.	.	PUNCT
abrj-813	86	1	this	this	DET
abrj-813	86	2	approach	approach	NOUN
abrj-813	86	3	ensured	ensure	VERB
abrj-813	86	4	that	that	SCONJ
abrj-813	86	5	framing	framing	NOUN
abrj-813	86	6	was	be	AUX
abrj-813	86	7	the	the	DET
abrj-813	86	8	only	only	ADJ
abrj-813	86	9	systematic	systematic	ADJ
abrj-813	86	10	difference	difference	NOUN
abrj-813	86	11	between	between	ADP
abrj-813	86	12	conditions	condition	NOUN
abrj-813	86	13	.	.	PUNCT
abrj-813	87	1	after	after	ADP
abrj-813	87	2	viewing	view	VERB
abrj-813	87	3	the	the	DET
abrj-813	87	4	assigned	assign	VERB
abrj-813	87	5	stimulus	stimulus	NOUN
abrj-813	87	6	,	,	PUNCT
abrj-813	87	7	participants	participant	NOUN
abrj-813	87	8	completed	complete	VERB
abrj-813	87	9	a	a	DET
abrj-813	87	10	questionnairrefe	questionnairrefe	NOUN
abrj-813	87	11	measuring	measure	VERB
abrj-813	87	12	the	the	DET
abrj-813	87	13	study	study	NOUN
abrj-813	87	14	constructs	construct	VERB
abrj-813	87	15	.	.	PUNCT
abrj-813	88	1	to	to	PART
abrj-813	88	2	reduce	reduce	VERB
abrj-813	88	3	common	common	ADJ
abrj-813	88	4	method	method	NOUN
abrj-813	88	5	bias	bias	NOUN
abrj-813	88	6	,	,	PUNCT
abrj-813	88	7	the	the	DET
abrj-813	88	8	asian	asian	ADJ
abrj-813	88	9	business	business	PROPN
abrj-813	88	10	research	research	NOUN
abrj-813	88	11	journal	journal	NOUN
abrj-813	88	12	,	,	PUNCT
abrj-813	88	13	2023	2023	NUM
abrj-813	88	14	,	,	PUNCT
abrj-813	88	15	8	8	NUM
abrj-813	88	16	:	:	SYM
abrj-813	88	17	6	6	NUM
abrj-813	88	18	-	-	SYM
abrj-813	88	19	12	12	NUM
abrj-813	88	20	9	9	NUM
abrj-813	88	21	©	©	PROPN
abrj-813	88	22	2023	2023	NUM
abrj-813	88	23	by	by	ADP
abrj-813	88	24	the	the	DET
abrj-813	88	25	authors	author	NOUN
abrj-813	88	26	;	;	PUNCT
abrj-813	88	27	licensee	licensee	NOUN
abrj-813	88	28	eastern	eastern	ADJ
abrj-813	88	29	centre	centre	NOUN
abrj-813	88	30	of	of	ADP
abrj-813	88	31	science	science	NOUN
abrj-813	88	32	and	and	CCONJ
abrj-813	88	33	education	education	NOUN
abrj-813	88	34	,	,	PUNCT
abrj-813	88	35	usa	usa	PROPN
abrj-813	88	36	items	item	NOUN
abrj-813	88	37	were	be	AUX
abrj-813	88	38	presented	present	VERB
abrj-813	88	39	in	in	ADP
abrj-813	88	40	randomized	randomized	ADJ
abrj-813	88	41	order	order	NOUN
abrj-813	88	42	,	,	PUNCT
abrj-813	88	43	and	and	CCONJ
abrj-813	88	44	participants	participant	NOUN
abrj-813	88	45	were	be	AUX
abrj-813	88	46	assured	assure	VERB
abrj-813	88	47	that	that	SCONJ
abrj-813	88	48	there	there	PRON
abrj-813	88	49	were	be	VERB
abrj-813	88	50	no	no	DET
abrj-813	88	51	right	right	ADJ
abrj-813	88	52	or	or	CCONJ
abrj-813	88	53	wrong	wrong	ADJ
abrj-813	88	54	answers	answer	NOUN
abrj-813	88	55	.	.	PUNCT
abrj-813	89	1	3.3	3.3	NUM
abrj-813	89	2	.	.	PUNCT
abrj-813	90	1	manipulation	manipulation	NOUN
abrj-813	90	2	check	check	VERB
abrj-813	90	3	to	to	PART
abrj-813	90	4	verify	verify	VERB
abrj-813	90	5	the	the	DET
abrj-813	90	6	effectiveness	effectiveness	NOUN
abrj-813	90	7	of	of	ADP
abrj-813	90	8	the	the	DET
abrj-813	90	9	framing	frame	VERB
abrj-813	90	10	manipulation	manipulation	NOUN
abrj-813	90	11	,	,	PUNCT
abrj-813	90	12	the	the	DET
abrj-813	90	13	participants	participant	NOUN
abrj-813	90	14	were	be	AUX
abrj-813	90	15	asked	ask	VERB
abrj-813	90	16	to	to	PART
abrj-813	90	17	respond	respond	VERB
abrj-813	90	18	on	on	ADP
abrj-813	90	19	a	a	DET
abrj-813	90	20	sevenpoint	sevenpoint	NOUN
abrj-813	90	21	scale	scale	NOUN
abrj-813	90	22	ranging	range	VERB
abrj-813	90	23	from	from	ADP
abrj-813	90	24	1	1	NUM
abrj-813	90	25	(	(	PUNCT
abrj-813	90	26	potential	potential	ADJ
abrj-813	90	27	loss	loss	NOUN
abrj-813	90	28	)	)	PUNCT
abrj-813	90	29	to	to	ADP
abrj-813	90	30	7	7	NUM
abrj-813	90	31	(	(	PUNCT
abrj-813	90	32	potential	potential	ADJ
abrj-813	90	33	gain	gain	NOUN
abrj-813	90	34	)	)	PUNCT
abrj-813	90	35	for	for	ADP
abrj-813	90	36	the	the	DET
abrj-813	90	37	statement	statement	NOUN
abrj-813	90	38	,	,	PUNCT
abrj-813	90	39	“	"	PUNCT
abrj-813	90	40	the	the	DET
abrj-813	90	41	post	post	NOUN
abrj-813	90	42	i	i	PRON
abrj-813	90	43	just	just	ADV
abrj-813	90	44	saw	see	VERB
abrj-813	90	45	included	include	VERB
abrj-813	90	46	information	information	NOUN
abrj-813	90	47	that	that	PRON
abrj-813	90	48	primarily	primarily	ADV
abrj-813	90	49	focused	focus	VERB
abrj-813	90	50	on	on	ADP
abrj-813	90	51	gains	gain	NOUN
abrj-813	90	52	or	or	CCONJ
abrj-813	90	53	losses	loss	NOUN
abrj-813	90	54	.	.	PUNCT
abrj-813	90	55	”	"	PUNCT
abrj-813	91	1	similar	similar	ADJ
abrj-813	91	2	manipulation	manipulation	NOUN
abrj-813	91	3	checks	check	NOUN
abrj-813	91	4	have	have	AUX
abrj-813	91	5	been	be	AUX
abrj-813	91	6	successfully	successfully	ADV
abrj-813	91	7	used	use	VERB
abrj-813	91	8	in	in	ADP
abrj-813	91	9	prior	prior	ADJ
abrj-813	91	10	framing	frame	VERB
abrj-813	91	11	studies	study	NOUN
abrj-813	91	12	to	to	PART
abrj-813	91	13	confirm	confirm	VERB
abrj-813	91	14	perceptual	perceptual	ADJ
abrj-813	91	15	differences	difference	NOUN
abrj-813	91	16	between	between	ADP
abrj-813	91	17	gain	gain	NOUN
abrj-813	91	18	and	and	CCONJ
abrj-813	91	19	loss	loss	NOUN
abrj-813	91	20	-	-	PUNCT
abrj-813	91	21	framed	frame	VERB
abrj-813	91	22	messages	message	NOUN
abrj-813	91	23	(	(	PUNCT
abrj-813	91	24	stadlthanner	stadlthanner	NOUN
abrj-813	91	25	et	et	PROPN
abrj-813	91	26	al	al	PROPN
abrj-813	91	27	.	.	PROPN
abrj-813	91	28	,	,	PUNCT
abrj-813	91	29	2022	2022	NUM
abrj-813	91	30	;	;	PUNCT
abrj-813	91	31	tanford	tanford	PROPN
abrj-813	91	32	et	et	PROPN
abrj-813	91	33	al	al	PROPN
abrj-813	91	34	.	.	PROPN
abrj-813	91	35	,	,	PUNCT
abrj-813	91	36	2020	2020	NUM
abrj-813	91	37	)	)	PUNCT
abrj-813	91	38	.	.	PUNCT
abrj-813	92	1	demographic	demographic	ADJ
abrj-813	92	2	information	information	NOUN
abrj-813	92	3	was	be	AUX
abrj-813	92	4	collected	collect	VERB
abrj-813	92	5	at	at	ADP
abrj-813	92	6	the	the	DET
abrj-813	92	7	end	end	NOUN
abrj-813	92	8	of	of	ADP
abrj-813	92	9	the	the	DET
abrj-813	92	10	survey	survey	NOUN
abrj-813	92	11	.	.	PUNCT
abrj-813	93	1	3.4	3.4	NUM
abrj-813	93	2	.	.	PUNCT
abrj-813	93	3	measures	measure	NOUN
abrj-813	93	4	all	all	DET
abrj-813	93	5	constructs	construct	NOUN
abrj-813	93	6	were	be	AUX
abrj-813	93	7	measured	measure	VERB
abrj-813	93	8	using	use	VERB
abrj-813	93	9	established	establish	VERB
abrj-813	93	10	multi	multi	ADJ
abrj-813	93	11	-	-	ADJ
abrj-813	93	12	item	item	ADJ
abrj-813	93	13	scales	scale	NOUN
abrj-813	93	14	adapted	adapt	VERB
abrj-813	93	15	from	from	ADP
abrj-813	93	16	prior	prior	ADJ
abrj-813	93	17	research	research	NOUN
abrj-813	93	18	.	.	PUNCT
abrj-813	94	1	unless	unless	SCONJ
abrj-813	94	2	otherwise	otherwise	ADV
abrj-813	94	3	stated	state	VERB
abrj-813	94	4	,	,	PUNCT
abrj-813	94	5	responses	response	NOUN
abrj-813	94	6	were	be	AUX
abrj-813	94	7	recorded	record	VERB
abrj-813	94	8	on	on	ADP
abrj-813	94	9	seven	seven	NUM
abrj-813	94	10	-	-	PUNCT
abrj-813	94	11	point	point	NOUN
abrj-813	94	12	likert	likert	NOUN
abrj-813	94	13	scales	scale	NOUN
abrj-813	94	14	ranging	range	VERB
abrj-813	94	15	from	from	ADP
abrj-813	94	16	1	1	NUM
abrj-813	94	17	(	(	PUNCT
abrj-813	94	18	“	"	PUNCT
abrj-813	94	19	strongly	strongly	ADV
abrj-813	94	20	disagree	disagree	VERB
abrj-813	94	21	”	"	PUNCT
abrj-813	94	22	)	)	PUNCT
abrj-813	94	23	to	to	ADP
abrj-813	94	24	7	7	NUM
abrj-813	94	25	(	(	PUNCT
abrj-813	94	26	“	"	PUNCT
abrj-813	94	27	strongly	strongly	ADV
abrj-813	94	28	agree	agree	VERB
abrj-813	94	29	”	"	PUNCT
abrj-813	94	30	)	)	PUNCT
abrj-813	94	31	.	.	PUNCT
abrj-813	95	1	3.4.1	3.4.1	X
abrj-813	95	2	.	.	X
abrj-813	95	3	purchase	purchase	NOUN
abrj-813	95	4	intention	intention	NOUN
abrj-813	95	5	the	the	DET
abrj-813	95	6	purchase	purchase	NOUN
abrj-813	95	7	intention	intention	NOUN
abrj-813	95	8	scale	scale	NOUN
abrj-813	95	9	assessed	assess	VERB
abrj-813	95	10	participants	participant	NOUN
abrj-813	95	11	’	'	PUNCT
abrj-813	95	12	likelihood	likelihood	NOUN
abrj-813	95	13	of	of	ADP
abrj-813	95	14	purchasing	purchase	VERB
abrj-813	95	15	the	the	DET
abrj-813	95	16	coffee	coffee	NOUN
abrj-813	95	17	brand	brand	NOUN
abrj-813	95	18	in	in	ADP
abrj-813	95	19	the	the	DET
abrj-813	95	20	near	near	ADJ
abrj-813	95	21	future	future	NOUN
abrj-813	95	22	and	and	CCONJ
abrj-813	95	23	their	their	PRON
abrj-813	95	24	willingness	willingness	NOUN
abrj-813	95	25	to	to	PART
abrj-813	95	26	consider	consider	VERB
abrj-813	95	27	the	the	DET
abrj-813	95	28	brand	brand	NOUN
abrj-813	95	29	as	as	ADP
abrj-813	95	30	a	a	DET
abrj-813	95	31	purchasing	purchasing	NOUN
abrj-813	95	32	option	option	NOUN
abrj-813	95	33	(	(	PUNCT
abrj-813	95	34	becerra	becerra	NOUN
abrj-813	95	35	and	and	CCONJ
abrj-813	95	36	badrinarayanan	badrinarayanan	NOUN
abrj-813	95	37	,	,	PUNCT
abrj-813	95	38	2013	2013	NUM
abrj-813	95	39	)	)	PUNCT
abrj-813	95	40	.	.	PUNCT
abrj-813	96	1	the	the	DET
abrj-813	96	2	items	item	NOUN
abrj-813	96	3	included	include	VERB
abrj-813	96	4	:	:	PUNCT
abrj-813	96	5	in	in	ADP
abrj-813	96	6	the	the	DET
abrj-813	96	7	near	near	ADJ
abrj-813	96	8	future	future	NOUN
abrj-813	96	9	,	,	PUNCT
abrj-813	96	10	i	i	PRON
abrj-813	96	11	would	would	AUX
abrj-813	96	12	probably	probably	ADV
abrj-813	96	13	buy	buy	VERB
abrj-813	96	14	from	from	ADP
abrj-813	96	15	the	the	DET
abrj-813	96	16	golden	golden	ADJ
abrj-813	96	17	grove	grove	PROPN
abrj-813	96	18	coffee	coffee	NOUN
abrj-813	96	19	brand	brand	NOUN
abrj-813	96	20	.	.	PUNCT
abrj-813	97	1	in	in	ADP
abrj-813	97	2	the	the	DET
abrj-813	97	3	near	near	ADJ
abrj-813	97	4	future	future	NOUN
abrj-813	97	5	,	,	PUNCT
abrj-813	97	6	i	i	PRON
abrj-813	97	7	intend	intend	VERB
abrj-813	97	8	to	to	PART
abrj-813	97	9	buy	buy	VERB
abrj-813	97	10	coffee	coffee	NOUN
abrj-813	97	11	made	make	VERB
abrj-813	97	12	by	by	ADP
abrj-813	97	13	golden	golden	ADJ
abrj-813	97	14	grove	grove	PROPN
abrj-813	97	15	coffee	coffee	NOUN
abrj-813	97	16	.	.	PUNCT
abrj-813	98	1	in	in	ADP
abrj-813	98	2	the	the	DET
abrj-813	98	3	near	near	ADJ
abrj-813	98	4	future	future	NOUN
abrj-813	98	5	,	,	PUNCT
abrj-813	98	6	i	i	PRON
abrj-813	98	7	would	would	AUX
abrj-813	98	8	likely	likely	ADV
abrj-813	98	9	buy	buy	VERB
abrj-813	98	10	from	from	ADP
abrj-813	98	11	the	the	DET
abrj-813	98	12	gloden	gloden	ADJ
abrj-813	98	13	grove	grove	PROPN
abrj-813	98	14	coffee	coffee	NOUN
abrj-813	98	15	brand	brand	NOUN
abrj-813	98	16	in	in	ADP
abrj-813	98	17	the	the	DET
abrj-813	98	18	near	near	ADJ
abrj-813	98	19	future	future	NOUN
abrj-813	98	20	,	,	PUNCT
abrj-813	98	21	and	and	CCONJ
abrj-813	98	22	i	i	PRON
abrj-813	98	23	would	would	AUX
abrj-813	98	24	possibly	possibly	ADV
abrj-813	98	25	buy	buy	VERB
abrj-813	98	26	the	the	DET
abrj-813	98	27	gloden	gloden	ADJ
abrj-813	98	28	grove	grove	PROPN
abrj-813	98	29	coffee	coffee	NOUN
abrj-813	98	30	brand	brand	NOUN
abrj-813	98	31	3.4.2	3.4.2	NUM
abrj-813	98	32	.	.	PUNCT
abrj-813	99	1	perceived	perceive	VERB
abrj-813	99	2	value	value	NOUN
abrj-813	99	3	perceived	perceive	VERB
abrj-813	99	4	value	value	NOUN
abrj-813	99	5	was	be	AUX
abrj-813	99	6	measured	measure	VERB
abrj-813	99	7	using	use	VERB
abrj-813	99	8	a	a	DET
abrj-813	99	9	multi	multi	ADJ
abrj-813	99	10	-	-	ADJ
abrj-813	99	11	item	item	ADJ
abrj-813	99	12	scale	scale	NOUN
abrj-813	99	13	assessing	assess	VERB
abrj-813	99	14	the	the	DET
abrj-813	99	15	extent	extent	NOUN
abrj-813	99	16	to	to	PART
abrj-813	99	17	which	which	PRON
abrj-813	99	18	participants	participant	NOUN
abrj-813	99	19	perceived	perceive	VERB
abrj-813	99	20	the	the	DET
abrj-813	99	21	brand	brand	NOUN
abrj-813	99	22	valuable	valuable	ADJ
abrj-813	99	23	.	.	PUNCT
abrj-813	100	1	the	the	DET
abrj-813	100	2	scale	scale	NOUN
abrj-813	100	3	was	be	AUX
abrj-813	100	4	adapted	adapt	VERB
abrj-813	100	5	from	from	ADP
abrj-813	100	6	sweeney	sweeney	PROPN
abrj-813	100	7	&	&	CCONJ
abrj-813	100	8	soutar	soutar	PROPN
abrj-813	100	9	,	,	PUNCT
abrj-813	100	10	(	(	PUNCT
abrj-813	100	11	2001	2001	NUM
abrj-813	100	12	)	)	PUNCT
abrj-813	100	13	.	.	PUNCT
abrj-813	101	1	the	the	DET
abrj-813	101	2	items	item	NOUN
abrj-813	101	3	included	include	VERB
abrj-813	101	4	:	:	PUNCT
abrj-813	101	5	purchasing	purchase	VERB
abrj-813	101	6	coffee	coffee	NOUN
abrj-813	101	7	from	from	ADP
abrj-813	101	8	golden	golden	ADJ
abrj-813	101	9	grove	grove	PROPN
abrj-813	101	10	would	would	AUX
abrj-813	101	11	offer	offer	VERB
abrj-813	101	12	good	good	ADJ
abrj-813	101	13	value	value	NOUN
abrj-813	101	14	for	for	ADP
abrj-813	101	15	money	money	NOUN
abrj-813	101	16	,	,	PUNCT
abrj-813	101	17	coffee	coffee	NOUN
abrj-813	101	18	from	from	ADP
abrj-813	101	19	golden	golden	ADJ
abrj-813	101	20	grove	grove	PROPN
abrj-813	101	21	would	would	AUX
abrj-813	101	22	be	be	AUX
abrj-813	101	23	good	good	ADJ
abrj-813	101	24	value	value	NOUN
abrj-813	101	25	compared	compare	VERB
abrj-813	101	26	to	to	ADP
abrj-813	101	27	what	what	PRON
abrj-813	101	28	i	i	PRON
abrj-813	101	29	would	would	AUX
abrj-813	101	30	have	have	AUX
abrj-813	101	31	to	to	PART
abrj-813	101	32	give	give	VERB
abrj-813	101	33	up	up	ADP
abrj-813	101	34	,	,	PUNCT
abrj-813	101	35	overall	overall	ADV
abrj-813	101	36	,	,	PUNCT
abrj-813	101	37	buying	buy	VERB
abrj-813	101	38	coffee	coffee	NOUN
abrj-813	101	39	from	from	ADP
abrj-813	101	40	golden	golden	ADJ
abrj-813	101	41	grove	grove	PROPN
abrj-813	101	42	would	would	AUX
abrj-813	101	43	be	be	AUX
abrj-813	101	44	worthwhile	worthwhile	ADJ
abrj-813	101	45	,	,	PUNCT
abrj-813	101	46	considering	consider	VERB
abrj-813	101	47	what	what	PRON
abrj-813	101	48	i	i	PRON
abrj-813	101	49	would	would	AUX
abrj-813	101	50	receive	receive	VERB
abrj-813	101	51	and	and	CCONJ
abrj-813	101	52	what	what	PRON
abrj-813	101	53	i	i	PRON
abrj-813	101	54	would	would	AUX
abrj-813	101	55	give	give	VERB
abrj-813	101	56	up	up	ADP
abrj-813	101	57	,	,	PUNCT
abrj-813	101	58	golden	golden	ADJ
abrj-813	101	59	grove	grove	PROPN
abrj-813	101	60	coffee	coffee	NOUN
abrj-813	101	61	represents	represent	VERB
abrj-813	101	62	good	good	ADJ
abrj-813	101	63	value	value	NOUN
abrj-813	101	64	.	.	PUNCT
abrj-813	102	1	4	4	X
abrj-813	102	2	.	.	X
abrj-813	102	3	analysis	analysis	NOUN
abrj-813	102	4	results	result	VERB
abrj-813	102	5	4.1	4.1	NUM
abrj-813	102	6	.	.	PUNCT
abrj-813	103	1	demographic	demographic	ADJ
abrj-813	103	2	profile	profile	NOUN
abrj-813	103	3	the	the	DET
abrj-813	103	4	demographic	demographic	ADJ
abrj-813	103	5	profile	profile	NOUN
abrj-813	103	6	of	of	ADP
abrj-813	103	7	the	the	DET
abrj-813	103	8	participants	participant	NOUN
abrj-813	103	9	included	include	VERB
abrj-813	103	10	170	170	NUM
abrj-813	103	11	males	male	NOUN
abrj-813	103	12	and	and	CCONJ
abrj-813	103	13	150	150	NUM
abrj-813	103	14	females	female	NOUN
abrj-813	103	15	.	.	PUNCT
abrj-813	104	1	most	most	ADJ
abrj-813	104	2	of	of	ADP
abrj-813	104	3	the	the	DET
abrj-813	104	4	participants	participant	NOUN
abrj-813	104	5	belonged	belong	VERB
abrj-813	104	6	to	to	ADP
abrj-813	104	7	the	the	DET
abrj-813	104	8	20–35	20–35	NUM
abrj-813	104	9	age	age	NOUN
abrj-813	104	10	range	range	NOUN
abrj-813	104	11	(	(	PUNCT
abrj-813	104	12	46	46	NUM
abrj-813	104	13	%	%	NOUN
abrj-813	104	14	)	)	PUNCT
abrj-813	104	15	.	.	PUNCT
abrj-813	105	1	mostly	mostly	ADV
abrj-813	105	2	respondents	respondent	NOUN
abrj-813	105	3	had	have	VERB
abrj-813	105	4	a	a	DET
abrj-813	105	5	graduation	graduation	NOUN
abrj-813	105	6	degree	degree	NOUN
abrj-813	105	7	(	(	PUNCT
abrj-813	105	8	51.2	51.2	NUM
abrj-813	105	9	%	%	NOUN
abrj-813	105	10	)	)	PUNCT
abrj-813	105	11	,	,	PUNCT
abrj-813	105	12	followed	follow	VERB
abrj-813	105	13	by	by	ADP
abrj-813	105	14	undergraduates	undergraduate	NOUN
abrj-813	105	15	(	(	PUNCT
abrj-813	105	16	26.7	26.7	NUM
abrj-813	105	17	%	%	NOUN
abrj-813	105	18	)	)	PUNCT
abrj-813	105	19	and	and	CCONJ
abrj-813	105	20	postgraduates	postgraduate	NOUN
abrj-813	105	21	,	,	PUNCT
abrj-813	105	22	and	and	CCONJ
abrj-813	105	23	smaller	small	ADJ
abrj-813	105	24	percentages	percentage	NOUN
abrj-813	105	25	(	(	PUNCT
abrj-813	105	26	22.1	22.1	NUM
abrj-813	105	27	%	%	NOUN
abrj-813	105	28	)	)	PUNCT
abrj-813	105	29	.	.	PUNCT
abrj-813	106	1	for	for	ADP
abrj-813	106	2	social	social	ADJ
abrj-813	106	3	media	medium	NOUN
abrj-813	106	4	usage	usage	NOUN
abrj-813	106	5	,	,	PUNCT
abrj-813	106	6	most	most	ADJ
abrj-813	106	7	of	of	ADP
abrj-813	106	8	the	the	DET
abrj-813	106	9	respondents	respondent	NOUN
abrj-813	106	10	depicted	depict	VERB
abrj-813	106	11	frequent	frequent	ADJ
abrj-813	106	12	use	use	NOUN
abrj-813	106	13	,	,	PUNCT
abrj-813	106	14	i.e.	i.e.	X
abrj-813	106	15	,	,	PUNCT
abrj-813	106	16	daily	daily	ADV
abrj-813	106	17	(	(	PUNCT
abrj-813	106	18	61.0	61.0	NUM
abrj-813	106	19	%	%	NOUN
abrj-813	106	20	)	)	PUNCT
abrj-813	106	21	,	,	PUNCT
abrj-813	106	22	followed	follow	VERB
abrj-813	106	23	by	by	ADP
abrj-813	106	24	multiple	multiple	ADJ
abrj-813	106	25	weekly	weekly	ADJ
abrj-813	106	26	usage	usage	NOUN
abrj-813	106	27	(	(	PUNCT
abrj-813	106	28	34.9	34.9	NUM
abrj-813	106	29	%	%	NOUN
abrj-813	106	30	)	)	PUNCT
abrj-813	106	31	,	,	PUNCT
abrj-813	106	32	and	and	CCONJ
abrj-813	106	33	some	some	PRON
abrj-813	106	34	with	with	ADP
abrj-813	106	35	monthly	monthly	ADJ
abrj-813	106	36	use	use	NOUN
abrj-813	106	37	(	(	PUNCT
abrj-813	106	38	4.1	4.1	NUM
abrj-813	106	39	%	%	NOUN
abrj-813	106	40	)	)	PUNCT
abrj-813	106	41	.	.	PUNCT
abrj-813	107	1	4.2	4.2	NUM
abrj-813	107	2	.	.	PUNCT
abrj-813	108	1	preliminary	preliminary	ADJ
abrj-813	108	2	analyses	analysis	NOUN
abrj-813	108	3	and	and	CCONJ
abrj-813	108	4	manipulation	manipulation	NOUN
abrj-813	108	5	check	check	NOUN
abrj-813	108	6	prior	prior	ADV
abrj-813	108	7	to	to	ADP
abrj-813	108	8	hypothesis	hypothesis	NOUN
abrj-813	108	9	testing	testing	NOUN
abrj-813	108	10	,	,	PUNCT
abrj-813	108	11	descriptive	descriptive	ADJ
abrj-813	108	12	statistics	statistic	NOUN
abrj-813	108	13	and	and	CCONJ
abrj-813	108	14	reliability	reliability	NOUN
abrj-813	108	15	analyses	analysis	NOUN
abrj-813	108	16	were	be	AUX
abrj-813	108	17	conducted	conduct	VERB
abrj-813	108	18	.	.	PUNCT
abrj-813	109	1	all	all	DET
abrj-813	109	2	measurement	measurement	NOUN
abrj-813	109	3	scales	scale	NOUN
abrj-813	109	4	demonstrated	demonstrate	VERB
abrj-813	109	5	satisfactory	satisfactory	ADJ
abrj-813	109	6	internal	internal	ADJ
abrj-813	109	7	consistency	consistency	NOUN
abrj-813	109	8	,	,	PUNCT
abrj-813	109	9	with	with	ADP
abrj-813	109	10	cronbach	cronbach	PROPN
abrj-813	109	11	’s	’s	PART
abrj-813	109	12	alpha	alpha	NOUN
abrj-813	109	13	values	value	NOUN
abrj-813	109	14	exceeding	exceed	VERB
abrj-813	109	15	the	the	DET
abrj-813	109	16	recommended	recommend	VERB
abrj-813	109	17	threshold	threshold	NOUN
abrj-813	109	18	of	of	ADP
abrj-813	109	19	0.70	0.70	NUM
abrj-813	109	20	,	,	PUNCT
abrj-813	109	21	indicating	indicate	VERB
abrj-813	109	22	adequate	adequate	ADJ
abrj-813	109	23	reliability	reliability	NOUN
abrj-813	109	24	for	for	ADP
abrj-813	109	25	subsequent	subsequent	ADJ
abrj-813	109	26	analyses	analysis	NOUN
abrj-813	109	27	.	.	PUNCT
abrj-813	110	1	to	to	PART
abrj-813	110	2	assess	assess	VERB
abrj-813	110	3	the	the	DET
abrj-813	110	4	effectiveness	effectiveness	NOUN
abrj-813	110	5	of	of	ADP
abrj-813	110	6	the	the	DET
abrj-813	110	7	framing	frame	VERB
abrj-813	110	8	manipulation	manipulation	NOUN
abrj-813	110	9	,	,	PUNCT
abrj-813	110	10	an	an	DET
abrj-813	110	11	analysis	analysis	NOUN
abrj-813	110	12	of	of	ADP
abrj-813	110	13	variance	variance	NOUN
abrj-813	110	14	(	(	PUNCT
abrj-813	110	15	anova	anova	PROPN
abrj-813	110	16	)	)	PUNCT
abrj-813	110	17	was	be	AUX
abrj-813	110	18	performed	perform	VERB
abrj-813	110	19	on	on	ADP
abrj-813	110	20	participants	participant	NOUN
abrj-813	110	21	’	'	PUNCT
abrj-813	110	22	perceptions	perception	NOUN
abrj-813	110	23	of	of	ADP
abrj-813	110	24	whether	whether	SCONJ
abrj-813	110	25	the	the	DET
abrj-813	110	26	message	message	NOUN
abrj-813	110	27	emphasized	emphasize	VERB
abrj-813	110	28	gains	gain	NOUN
abrj-813	110	29	or	or	CCONJ
abrj-813	110	30	losses	loss	NOUN
abrj-813	110	31	.	.	PUNCT
abrj-813	111	1	the	the	DET
abrj-813	111	2	results	result	NOUN
abrj-813	111	3	confirmed	confirm	VERB
abrj-813	111	4	that	that	SCONJ
abrj-813	111	5	the	the	DET
abrj-813	111	6	manipulation	manipulation	NOUN
abrj-813	111	7	operated	operate	VERB
abrj-813	111	8	as	as	ADP
abrj-813	111	9	intended	intend	VERB
abrj-813	111	10	.	.	PUNCT
abrj-813	112	1	participants	participant	NOUN
abrj-813	112	2	exposed	expose	VERB
abrj-813	112	3	to	to	ADP
abrj-813	112	4	the	the	DET
abrj-813	112	5	gain	gain	NOUN
abrj-813	112	6	-	-	PUNCT
abrj-813	112	7	framed	frame	VERB
abrj-813	112	8	donation	donation	NOUN
abrj-813	112	9	message	message	NOUN
abrj-813	112	10	perceived	perceive	VERB
abrj-813	112	11	the	the	DET
abrj-813	112	12	message	message	NOUN
abrj-813	112	13	as	as	ADP
abrj-813	112	14	significantly	significantly	ADV
abrj-813	112	15	more	more	ADV
abrj-813	112	16	gain	gain	NOUN
abrj-813	112	17	-	-	PUNCT
abrj-813	112	18	oriented	orient	VERB
abrj-813	112	19	than	than	ADP
abrj-813	112	20	those	those	PRON
abrj-813	112	21	exposed	expose	VERB
abrj-813	112	22	to	to	ADP
abrj-813	112	23	the	the	DET
abrj-813	112	24	loss	loss	NOUN
abrj-813	112	25	-	-	PUNCT
abrj-813	112	26	framed	frame	VERB
abrj-813	112	27	message	message	NOUN
abrj-813	112	28	(	(	PUNCT
abrj-813	112	29	mgain	mgain	NOUN
abrj-813	112	30	=	=	SYM
abrj-813	112	31	5.23	5.23	NUM
abrj-813	112	32	,	,	PUNCT
abrj-813	112	33	sd	sd	ADP
abrj-813	112	34	=	=	SYM
abrj-813	112	35	1.21	1.21	NUM
abrj-813	112	36	;	;	PUNCT
abrj-813	112	37	mloss	mloss	NOUN
abrj-813	112	38	=	=	NOUN
abrj-813	112	39	4.82	4.82	NUM
abrj-813	112	40	,	,	PUNCT
abrj-813	112	41	sd	sd	ADP
abrj-813	112	42	=	=	SYM
abrj-813	112	43	1.34	1.34	NUM
abrj-813	112	44	;	;	PUNCT
abrj-813	112	45	f(318	f(318	PROPN
abrj-813	112	46	,	,	PUNCT
abrj-813	112	47	1	1	X
abrj-813	112	48	)	)	PUNCT
abrj-813	112	49	=	=	SYM
abrj-813	112	50	4.27	4.27	NUM
abrj-813	112	51	,	,	PUNCT
abrj-813	112	52	p	p	X
abrj-813	112	53	<	<	X
abrj-813	112	54	0.001	0.001	NUM
abrj-813	112	55	)	)	PUNCT
abrj-813	112	56	.	.	PUNCT
abrj-813	113	1	these	these	DET
abrj-813	113	2	findings	finding	NOUN
abrj-813	113	3	indicate	indicate	VERB
abrj-813	113	4	that	that	SCONJ
abrj-813	113	5	participants	participant	NOUN
abrj-813	113	6	clearly	clearly	ADV
abrj-813	113	7	distinguished	distinguish	VERB
abrj-813	113	8	between	between	ADP
abrj-813	113	9	the	the	DET
abrj-813	113	10	two	two	NUM
abrj-813	113	11	framing	frame	VERB
abrj-813	113	12	conditions	condition	NOUN
abrj-813	113	13	,	,	PUNCT
abrj-813	113	14	supporting	support	VERB
abrj-813	113	15	the	the	DET
abrj-813	113	16	validity	validity	NOUN
abrj-813	113	17	of	of	ADP
abrj-813	113	18	the	the	DET
abrj-813	113	19	experimental	experimental	ADJ
abrj-813	113	20	manipulation	manipulation	NOUN
abrj-813	113	21	.	.	PUNCT
abrj-813	114	1	4.3	4.3	NUM
abrj-813	114	2	.	.	PUNCT
abrj-813	115	1	direct	direct	ADJ
abrj-813	115	2	effects	effect	NOUN
abrj-813	115	3	to	to	PART
abrj-813	115	4	test	test	VERB
abrj-813	115	5	h1	h1	PROPN
abrj-813	115	6	,	,	PUNCT
abrj-813	115	7	which	which	PRON
abrj-813	115	8	proposed	propose	VERB
abrj-813	115	9	that	that	SCONJ
abrj-813	115	10	gain	gain	NOUN
abrj-813	115	11	-	-	PUNCT
abrj-813	115	12	framed	frame	VERB
abrj-813	115	13	purchase	purchase	NOUN
abrj-813	115	14	-	-	PUNCT
abrj-813	115	15	triggered	trigger	VERB
abrj-813	115	16	donation	donation	NOUN
abrj-813	115	17	messages	message	NOUN
abrj-813	115	18	would	would	AUX
abrj-813	115	19	lead	lead	VERB
abrj-813	115	20	to	to	ADP
abrj-813	115	21	stronger	strong	ADJ
abrj-813	115	22	purchase	purchase	NOUN
abrj-813	115	23	intentions	intention	NOUN
abrj-813	115	24	than	than	ADP
abrj-813	115	25	loss	loss	NOUN
abrj-813	115	26	-	-	PUNCT
abrj-813	115	27	framed	frame	VERB
abrj-813	115	28	messages	message	NOUN
abrj-813	115	29	,	,	PUNCT
abrj-813	115	30	a	a	DET
abrj-813	115	31	series	series	NOUN
abrj-813	115	32	of	of	ADP
abrj-813	115	33	anova	anova	PROPN
abrj-813	115	34	tests	test	NOUN
abrj-813	115	35	was	be	AUX
abrj-813	115	36	conducted	conduct	VERB
abrj-813	115	37	.	.	PUNCT
abrj-813	116	1	the	the	DET
abrj-813	116	2	results	result	NOUN
abrj-813	116	3	revealed	reveal	VERB
abrj-813	116	4	a	a	DET
abrj-813	116	5	significant	significant	ADJ
abrj-813	116	6	main	main	ADJ
abrj-813	116	7	effect	effect	NOUN
abrj-813	116	8	of	of	ADP
abrj-813	116	9	donation	donation	NOUN
abrj-813	116	10	framing	frame	VERB
abrj-813	116	11	on	on	ADP
abrj-813	116	12	purchase	purchase	NOUN
abrj-813	116	13	intention	intention	NOUN
abrj-813	116	14	.	.	PUNCT
abrj-813	117	1	participants	participant	NOUN
abrj-813	117	2	exposed	expose	VERB
abrj-813	117	3	to	to	ADP
abrj-813	117	4	the	the	DET
abrj-813	117	5	gain	gain	NOUN
abrj-813	117	6	-	-	PUNCT
abrj-813	117	7	framed	frame	VERB
abrj-813	117	8	message	message	NOUN
abrj-813	117	9	reported	report	VERB
abrj-813	117	10	higher	high	ADJ
abrj-813	117	11	purchase	purchase	NOUN
abrj-813	117	12	intention	intention	NOUN
abrj-813	117	13	compared	compare	VERB
abrj-813	117	14	to	to	ADP
abrj-813	117	15	those	those	PRON
abrj-813	117	16	exposed	expose	VERB
abrj-813	117	17	to	to	ADP
abrj-813	117	18	the	the	DET
abrj-813	117	19	loss	loss	NOUN
abrj-813	117	20	-	-	PUNCT
abrj-813	117	21	framed	frame	VERB
abrj-813	117	22	message	message	NOUN
abrj-813	117	23	(	(	PUNCT
abrj-813	117	24	mgain	mgain	NOUN
abrj-813	117	25	=	=	SYM
abrj-813	117	26	5.62	5.62	NUM
abrj-813	117	27	,	,	PUNCT
abrj-813	117	28	sd	sd	ADP
abrj-813	117	29	=	=	NOUN
abrj-813	117	30	0.88	0.88	NUM
abrj-813	117	31	;	;	PUNCT
abrj-813	117	32	mloss	mloss	NOUN
abrj-813	117	33	=	=	PROPN
abrj-813	117	34	5.21	5.21	NUM
abrj-813	117	35	,	,	PUNCT
abrj-813	117	36	sd	sd	ADP
abrj-813	117	37	=	=	SYM
abrj-813	117	38	0.94	0.94	NUM
abrj-813	117	39	;	;	PUNCT
abrj-813	117	40	f(318	f(318	PROPN
abrj-813	117	41	,	,	PUNCT
abrj-813	117	42	1	1	X
abrj-813	117	43	)	)	PUNCT
abrj-813	117	44	=	=	NOUN
abrj-813	117	45	9.04	9.04	NUM
abrj-813	117	46	,	,	PUNCT
abrj-813	117	47	p	p	NOUN
abrj-813	117	48	=	=	NOUN
abrj-813	117	49	0.003	0.003	NUM
abrj-813	117	50	)	)	PUNCT
abrj-813	117	51	.	.	PUNCT
abrj-813	118	1	this	this	DET
abrj-813	118	2	finding	finding	NOUN
abrj-813	118	3	supports	support	VERB
abrj-813	118	4	h1	h1	PROPN
abrj-813	118	5	,	,	PUNCT
abrj-813	118	6	indicating	indicate	VERB
abrj-813	118	7	that	that	SCONJ
abrj-813	118	8	gain	gain	NOUN
abrj-813	118	9	framing	framing	NOUN
abrj-813	118	10	enhances	enhance	NOUN
abrj-813	118	11	consumers	consumer	NOUN
abrj-813	118	12	’	'	PUNCT
abrj-813	118	13	intentions	intention	NOUN
abrj-813	118	14	to	to	PART
abrj-813	118	15	purchase	purchase	VERB
abrj-813	118	16	socially	socially	ADV
abrj-813	118	17	responsible	responsible	ADJ
abrj-813	118	18	brand	brand	NOUN
abrj-813	118	19	.	.	PUNCT
abrj-813	119	1	a	a	DET
abrj-813	119	2	significant	significant	ADJ
abrj-813	119	3	framing	frame	VERB
abrj-813	119	4	effect	effect	NOUN
abrj-813	119	5	was	be	AUX
abrj-813	119	6	also	also	ADV
abrj-813	119	7	observed	observe	VERB
abrj-813	119	8	for	for	ADP
abrj-813	119	9	perceived	perceive	VERB
abrj-813	119	10	value	value	NOUN
abrj-813	119	11	.	.	PUNCT
abrj-813	120	1	participants	participant	NOUN
abrj-813	120	2	in	in	ADP
abrj-813	120	3	the	the	DET
abrj-813	120	4	gain	gain	NOUN
abrj-813	120	5	-	-	PUNCT
abrj-813	120	6	framed	frame	VERB
abrj-813	120	7	condition	condition	NOUN
abrj-813	120	8	expressed	express	VERB
abrj-813	120	9	brands	brand	NOUN
abrj-813	120	10	as	as	ADP
abrj-813	120	11	highly	highly	ADV
abrj-813	120	12	valuable	valuable	ADJ
abrj-813	120	13	than	than	ADP
abrj-813	120	14	those	those	PRON
abrj-813	120	15	in	in	ADP
abrj-813	120	16	the	the	DET
abrj-813	120	17	loss	loss	NOUN
abrj-813	120	18	-	-	PUNCT
abrj-813	120	19	framed	frame	VERB
abrj-813	120	20	condition	condition	NOUN
abrj-813	120	21	(	(	PUNCT
abrj-813	120	22	mgain	mgain	NOUN
abrj-813	120	23	=	=	SYM
abrj-813	120	24	5.74	5.74	NUM
abrj-813	120	25	,	,	PUNCT
abrj-813	120	26	sd	sd	ADP
abrj-813	120	27	=	=	SYM
abrj-813	120	28	0.81	0.81	NUM
abrj-813	120	29	;	;	PUNCT
abrj-813	120	30	mloss	mloss	NOUN
abrj-813	120	31	=	=	PROPN
abrj-813	120	32	5.29	5.29	NUM
abrj-813	120	33	,	,	PUNCT
abrj-813	120	34	sd	sd	ADP
abrj-813	120	35	=	=	SYM
abrj-813	120	36	0.87	0.87	NUM
abrj-813	120	37	;	;	PUNCT
abrj-813	120	38	318	318	NUM
abrj-813	120	39	,	,	PUNCT
abrj-813	120	40	1	1	NUM
abrj-813	120	41	)	)	PUNCT
abrj-813	120	42	=	=	NOUN
abrj-813	120	43	12.18	12.18	NUM
abrj-813	120	44	,	,	PUNCT
abrj-813	120	45	p	p	X
abrj-813	120	46	<	<	X
abrj-813	120	47	0.001	0.001	NUM
abrj-813	120	48	)	)	PUNCT
abrj-813	120	49	.	.	PUNCT
abrj-813	121	1	this	this	DET
abrj-813	121	2	result	result	NOUN
abrj-813	121	3	supports	support	VERB
abrj-813	121	4	h2	h2	NOUN
abrj-813	121	5	,	,	PUNCT
abrj-813	121	6	demonstrating	demonstrate	VERB
abrj-813	121	7	that	that	SCONJ
abrj-813	121	8	gain	gain	NOUN
abrj-813	121	9	-	-	PUNCT
abrj-813	121	10	framed	frame	VERB
abrj-813	121	11	donation	donation	NOUN
abrj-813	121	12	messages	message	NOUN
abrj-813	121	13	are	be	AUX
abrj-813	121	14	more	more	ADV
abrj-813	121	15	effective	effective	ADJ
abrj-813	121	16	in	in	ADP
abrj-813	121	17	creating	create	VERB
abrj-813	121	18	high	high	ADJ
abrj-813	121	19	brand	brand	NOUN
abrj-813	121	20	value	value	NOUN
abrj-813	121	21	.	.	PUNCT
abrj-813	122	1	the	the	DET
abrj-813	122	2	direct	direct	ADJ
abrj-813	122	3	effects	effect	NOUN
abrj-813	122	4	of	of	ADP
abrj-813	122	5	purchase	purchase	NOUN
abrj-813	122	6	-	-	PUNCT
abrj-813	122	7	triggered	trigger	VERB
abrj-813	122	8	donation	donation	NOUN
abrj-813	122	9	framing	framing	NOUN
abrj-813	122	10	on	on	ADP
abrj-813	122	11	perceived	perceive	VERB
abrj-813	122	12	value	value	NOUN
abrj-813	122	13	and	and	CCONJ
abrj-813	122	14	purchased	purchase	VERB
abrj-813	122	15	intentions	intention	NOUN
abrj-813	122	16	were	be	AUX
abrj-813	122	17	also	also	ADV
abrj-813	122	18	analyzed	analyze	VERB
abrj-813	122	19	by	by	ADP
abrj-813	122	20	testing	test	VERB
abrj-813	122	21	the	the	DET
abrj-813	122	22	theoretical	theoretical	ADJ
abrj-813	122	23	model	model	NOUN
abrj-813	122	24	with	with	ADP
abrj-813	122	25	process	process	NOUN
abrj-813	122	26	model	model	NOUN
abrj-813	122	27	8	8	NUM
abrj-813	122	28	(	(	PUNCT
abrj-813	122	29	hayes	hayes	PROPN
abrj-813	122	30	,	,	PUNCT
abrj-813	122	31	2017	2017	NUM
abrj-813	122	32	)	)	PUNCT
abrj-813	122	33	.	.	PUNCT
abrj-813	123	1	purchase	purchase	NOUN
abrj-813	123	2	-	-	PUNCT
abrj-813	123	3	triggered	trigger	VERB
abrj-813	123	4	donation	donation	NOUN
abrj-813	123	5	framing	framing	NOUN
abrj-813	123	6	was	be	AUX
abrj-813	123	7	coded	code	VERB
abrj-813	123	8	as	as	ADP
abrj-813	123	9	1	1	NUM
abrj-813	123	10	for	for	ADP
abrj-813	123	11	gain	gain	NOUN
abrj-813	123	12	framing	frame	VERB
abrj-813	123	13	and	and	CCONJ
abrj-813	123	14	0	0	NUM
abrj-813	123	15	for	for	ADP
abrj-813	123	16	loss	loss	NOUN
abrj-813	123	17	framing	framing	NOUN
abrj-813	123	18	.	.	PUNCT
abrj-813	124	1	similar	similar	ADJ
abrj-813	124	2	to	to	ADP
abrj-813	124	3	results	result	NOUN
abrj-813	124	4	of	of	ADP
abrj-813	124	5	anova	anova	PROPN
abrj-813	124	6	,	,	PUNCT
abrj-813	124	7	gain	gain	VERB
abrj-813	124	8	framing	framing	NOUN
abrj-813	124	9	demonstrated	demonstrate	VERB
abrj-813	124	10	a	a	DET
abrj-813	124	11	positive	positive	ADJ
abrj-813	124	12	impact	impact	NOUN
abrj-813	124	13	on	on	ADP
abrj-813	124	14	perceived	perceive	VERB
abrj-813	124	15	value	value	NOUN
abrj-813	124	16	(	(	PUNCT
abrj-813	124	17	β	β	X
abrj-813	124	18	=	=	SYM
abrj-813	124	19	0.416	0.416	NUM
abrj-813	124	20	,	,	PUNCT
abrj-813	124	21	ci	ci	PROPN
abrj-813	124	22	95	95	NUM
abrj-813	124	23	%	%	NOUN
abrj-813	124	24	[	[	X
abrj-813	124	25	0.326	0.326	NUM
abrj-813	124	26	,	,	PUNCT
abrj-813	124	27	0.516	0.516	NUM
abrj-813	124	28	]	]	PUNCT
abrj-813	124	29	,	,	PUNCT
abrj-813	124	30	p	p	X
abrj-813	124	31	<	<	X
abrj-813	124	32	0.05	0.05	NUM
abrj-813	124	33	)	)	PUNCT
abrj-813	124	34	and	and	CCONJ
abrj-813	124	35	purchase	purchase	NOUN
abrj-813	124	36	intention	intention	NOUN
abrj-813	124	37	(	(	PUNCT
abrj-813	124	38	β	β	X
abrj-813	124	39	=	=	SYM
abrj-813	124	40	0.401	0.401	NUM
abrj-813	124	41	,	,	PUNCT
abrj-813	124	42	ci	ci	PROPN
abrj-813	124	43	95	95	NUM
abrj-813	124	44	%	%	NOUN
abrj-813	125	1	[	[	X
abrj-813	125	2	0.370	0.370	NUM
abrj-813	125	3	,	,	PUNCT
abrj-813	125	4	0.537	0.537	NUM
abrj-813	125	5	]	]	PUNCT
abrj-813	125	6	,	,	PUNCT
abrj-813	125	7	p	p	X
abrj-813	125	8	<	<	X
abrj-813	125	9	0.01	0.01	NUM
abrj-813	125	10	)	)	PUNCT
abrj-813	125	11	.	.	PUNCT
abrj-813	126	1	taken	take	VERB
abrj-813	126	2	together	together	ADV
abrj-813	126	3	,	,	PUNCT
abrj-813	126	4	these	these	DET
abrj-813	126	5	findings	finding	NOUN
abrj-813	126	6	provide	provide	VERB
abrj-813	126	7	full	full	ADJ
abrj-813	126	8	support	support	NOUN
abrj-813	126	9	for	for	ADP
abrj-813	126	10	h1	h1	NOUN
abrj-813	126	11	and	and	CCONJ
abrj-813	126	12	h2	h2	NOUN
abrj-813	126	13	,	,	PUNCT
abrj-813	126	14	suggesting	suggest	VERB
abrj-813	126	15	that	that	SCONJ
abrj-813	126	16	gain	gain	NOUN
abrj-813	126	17	-	-	PUNCT
abrj-813	126	18	framed	frame	VERB
abrj-813	126	19	purchase	purchase	NOUN
abrj-813	126	20	-	-	PUNCT
abrj-813	126	21	triggered	trigger	VERB
abrj-813	126	22	donation	donation	NOUN
abrj-813	126	23	messages	message	NOUN
abrj-813	126	24	outperform	outperform	VERB
abrj-813	126	25	lossframed	lossframed	ADJ
abrj-813	126	26	messages	message	NOUN
abrj-813	126	27	.	.	PUNCT
abrj-813	127	1	furthermore	furthermore	ADV
abrj-813	127	2	,	,	PUNCT
abrj-813	127	3	perceived	perceive	VERB
abrj-813	127	4	value	value	NOUN
abrj-813	127	5	revealed	reveal	VERB
abrj-813	127	6	a	a	DET
abrj-813	127	7	positive	positive	ADJ
abrj-813	127	8	effect	effect	NOUN
abrj-813	127	9	on	on	ADP
abrj-813	127	10	the	the	DET
abrj-813	127	11	consumers	consumer	NOUN
abrj-813	127	12	'	'	PART
abrj-813	127	13	purchase	purchase	NOUN
abrj-813	127	14	intentions	intention	NOUN
abrj-813	127	15	(	(	PUNCT
abrj-813	127	16	β=	β=	NOUN
abrj-813	127	17	0.332	0.332	NUM
abrj-813	127	18	,	,	PUNCT
abrj-813	127	19	ci	ci	PROPN
abrj-813	127	20	95	95	NUM
abrj-813	127	21	%	%	NOUN
abrj-813	127	22	[	[	X
abrj-813	127	23	0.212	0.212	NUM
abrj-813	127	24	,	,	PUNCT
abrj-813	127	25	0.390	0.390	NUM
abrj-813	127	26	]	]	PUNCT
abrj-813	127	27	,	,	PUNCT
abrj-813	127	28	p	p	X
abrj-813	127	29	<	<	X
abrj-813	127	30	0.05	0.05	NUM
abrj-813	127	31	)	)	PUNCT
abrj-813	127	32	,	,	PUNCT
abrj-813	127	33	hence	hence	ADV
abrj-813	127	34	proving	prove	VERB
abrj-813	127	35	h3	h3	NOUN
abrj-813	127	36	of	of	ADP
abrj-813	127	37	the	the	DET
abrj-813	127	38	study	study	NOUN
abrj-813	127	39	.	.	PUNCT
abrj-813	128	1	4.4	4.4	NUM
abrj-813	128	2	.	.	PUNCT
abrj-813	129	1	mediation	mediation	NOUN
abrj-813	129	2	analysis	analysis	NOUN
abrj-813	129	3	to	to	ADP
abrj-813	129	4	test	test	NOUN
abrj-813	129	5	h4	h4	NOUN
abrj-813	129	6	,	,	PUNCT
abrj-813	129	7	mediation	mediation	NOUN
abrj-813	129	8	analyses	analysis	NOUN
abrj-813	129	9	were	be	AUX
abrj-813	129	10	conducted	conduct	VERB
abrj-813	129	11	using	use	VERB
abrj-813	129	12	were	be	AUX
abrj-813	129	13	tested	test	VERB
abrj-813	129	14	using	use	VERB
abrj-813	129	15	process	process	NOUN
abrj-813	129	16	model	model	NOUN
abrj-813	129	17	4	4	NUM
abrj-813	129	18	(	(	PUNCT
abrj-813	129	19	hayes	hayes	PROPN
abrj-813	129	20	,	,	PUNCT
abrj-813	129	21	2017	2017	NUM
abrj-813	129	22	)	)	PUNCT
abrj-813	129	23	.	.	PUNCT
abrj-813	130	1	the	the	DET
abrj-813	130	2	results	result	NOUN
abrj-813	130	3	indicated	indicate	VERB
abrj-813	130	4	that	that	SCONJ
abrj-813	130	5	donation	donation	NOUN
abrj-813	130	6	framing	framing	NOUN
abrj-813	130	7	had	have	VERB
abrj-813	130	8	a	a	DET
abrj-813	130	9	significant	significant	ADJ
abrj-813	130	10	indirect	indirect	ADJ
abrj-813	130	11	effect	effect	NOUN
abrj-813	130	12	on	on	ADP
abrj-813	130	13	purchase	purchase	NOUN
abrj-813	130	14	intention	intention	NOUN
abrj-813	130	15	through	through	ADP
abrj-813	130	16	perceived	perceive	VERB
abrj-813	130	17	asian	asian	PROPN
abrj-813	130	18	business	business	PROPN
abrj-813	130	19	research	research	NOUN
abrj-813	130	20	journal	journal	NOUN
abrj-813	130	21	,	,	PUNCT
abrj-813	130	22	2023	2023	NUM
abrj-813	130	23	,	,	PUNCT
abrj-813	130	24	8	8	NUM
abrj-813	130	25	:	:	SYM
abrj-813	130	26	6	6	NUM
abrj-813	130	27	-	-	SYM
abrj-813	130	28	12	12	NUM
abrj-813	130	29	10	10	NUM
abrj-813	130	30	©	©	PROPN
abrj-813	130	31	2023	2023	NUM
abrj-813	130	32	by	by	ADP
abrj-813	130	33	the	the	DET
abrj-813	130	34	authors	author	NOUN
abrj-813	130	35	;	;	PUNCT
abrj-813	130	36	licensee	licensee	NOUN
abrj-813	130	37	eastern	eastern	ADJ
abrj-813	130	38	centre	centre	NOUN
abrj-813	130	39	of	of	ADP
abrj-813	130	40	science	science	NOUN
abrj-813	130	41	and	and	CCONJ
abrj-813	130	42	education	education	NOUN
abrj-813	130	43	,	,	PUNCT
abrj-813	130	44	usa	usa	PROPN
abrj-813	130	45	value	value	NOUN
abrj-813	130	46	.	.	PUNCT
abrj-813	131	1	the	the	DET
abrj-813	131	2	indirect	indirect	ADJ
abrj-813	131	3	effect	effect	NOUN
abrj-813	131	4	was	be	AUX
abrj-813	131	5	positive	positive	ADJ
abrj-813	131	6	and	and	CCONJ
abrj-813	131	7	statistically	statistically	ADV
abrj-813	131	8	significant	significant	ADJ
abrj-813	131	9	(	(	PUNCT
abrj-813	131	10	β	β	X
abrj-813	131	11	=	=	SYM
abrj-813	131	12	0.256	0.256	NUM
abrj-813	131	13	,	,	PUNCT
abrj-813	131	14	se	se	X
abrj-813	131	15	=	=	NOUN
abrj-813	131	16	0.05	0.05	NUM
abrj-813	131	17	,	,	PUNCT
abrj-813	131	18	95	95	NUM
abrj-813	131	19	%	%	NOUN
abrj-813	131	20	ci	ci	NOUN
abrj-813	132	1	[	[	X
abrj-813	132	2	0.198	0.198	NUM
abrj-813	132	3	,	,	PUNCT
abrj-813	132	4	0.287	0.287	NUM
abrj-813	132	5	]	]	PUNCT
abrj-813	132	6	)	)	PUNCT
abrj-813	132	7	.	.	PUNCT
abrj-813	133	1	since	since	SCONJ
abrj-813	133	2	the	the	DET
abrj-813	133	3	confidence	confidence	NOUN
abrj-813	133	4	interval	interval	NOUN
abrj-813	133	5	did	do	AUX
abrj-813	133	6	not	not	PART
abrj-813	133	7	include	include	VERB
abrj-813	133	8	zero	zero	NUM
abrj-813	133	9	,	,	PUNCT
abrj-813	133	10	the	the	DET
abrj-813	133	11	mediation	mediation	NOUN
abrj-813	133	12	effect	effect	NOUN
abrj-813	133	13	was	be	AUX
abrj-813	133	14	supported	support	VERB
abrj-813	133	15	.	.	PUNCT
abrj-813	134	1	after	after	ADP
abrj-813	134	2	accounting	account	VERB
abrj-813	134	3	for	for	ADP
abrj-813	134	4	perceived	perceive	VERB
abrj-813	134	5	value	value	NOUN
abrj-813	134	6	,	,	PUNCT
abrj-813	134	7	the	the	DET
abrj-813	134	8	direct	direct	ADJ
abrj-813	134	9	effect	effect	NOUN
abrj-813	134	10	of	of	ADP
abrj-813	134	11	donation	donation	NOUN
abrj-813	134	12	framing	frame	VERB
abrj-813	134	13	on	on	ADP
abrj-813	134	14	purchase	purchase	NOUN
abrj-813	134	15	intention	intention	NOUN
abrj-813	134	16	was	be	AUX
abrj-813	134	17	reduced	reduce	VERB
abrj-813	134	18	but	but	CCONJ
abrj-813	134	19	remained	remain	VERB
abrj-813	134	20	significant	significant	ADJ
abrj-813	134	21	,	,	PUNCT
abrj-813	134	22	suggesting	suggest	VERB
abrj-813	134	23	partial	partial	ADJ
abrj-813	134	24	mediation	mediation	NOUN
abrj-813	134	25	.	.	PUNCT
abrj-813	135	1	5	5	X
abrj-813	135	2	.	.	X
abrj-813	135	3	discussion	discussion	NOUN
abrj-813	135	4	the	the	DET
abrj-813	135	5	present	present	ADJ
abrj-813	135	6	study	study	NOUN
abrj-813	135	7	set	set	VERB
abrj-813	135	8	out	out	ADP
abrj-813	135	9	to	to	PART
abrj-813	135	10	examine	examine	VERB
abrj-813	135	11	how	how	SCONJ
abrj-813	135	12	purchase	purchase	NOUN
abrj-813	135	13	-	-	PUNCT
abrj-813	135	14	triggered	trigger	VERB
abrj-813	135	15	donation	donation	NOUN
abrj-813	135	16	framing	frame	VERB
abrj-813	135	17	influences	influence	NOUN
abrj-813	135	18	consumers	consumer	NOUN
abrj-813	135	19	'	'	PART
abrj-813	135	20	purchase	purchase	NOUN
abrj-813	135	21	intentions	intention	NOUN
abrj-813	135	22	.	.	PUNCT
abrj-813	136	1	drawing	draw	VERB
abrj-813	136	2	on	on	ADP
abrj-813	136	3	the	the	DET
abrj-813	136	4	elaboration	elaboration	NOUN
abrj-813	136	5	likelihood	likelihood	NOUN
abrj-813	136	6	models	model	NOUN
abrj-813	136	7	this	this	DET
abrj-813	136	8	research	research	NOUN
abrj-813	136	9	provides	provide	VERB
abrj-813	136	10	empirical	empirical	ADJ
abrj-813	136	11	evidence	evidence	NOUN
abrj-813	136	12	that	that	PRON
abrj-813	136	13	gain	gain	NOUN
abrj-813	136	14	-	-	PUNCT
abrj-813	136	15	framed	frame	VERB
abrj-813	136	16	donation	donation	NOUN
abrj-813	136	17	messages	message	NOUN
abrj-813	136	18	are	be	AUX
abrj-813	136	19	more	more	ADV
abrj-813	136	20	effective	effective	ADJ
abrj-813	136	21	than	than	ADP
abrj-813	136	22	loss	loss	NOUN
abrj-813	136	23	-	-	PUNCT
abrj-813	136	24	framed	frame	VERB
abrj-813	136	25	messages	message	NOUN
abrj-813	136	26	in	in	ADP
abrj-813	136	27	stimulating	stimulate	VERB
abrj-813	136	28	consumers	consumer	NOUN
abrj-813	136	29	to	to	PART
abrj-813	136	30	purchase	purchase	VERB
abrj-813	136	31	a	a	DET
abrj-813	136	32	brand	brand	NOUN
abrj-813	136	33	.	.	PUNCT
abrj-813	137	1	moreover	moreover	ADV
abrj-813	137	2	,	,	PUNCT
abrj-813	137	3	the	the	DET
abrj-813	137	4	findings	finding	NOUN
abrj-813	137	5	highlight	highlight	VERB
abrj-813	137	6	perceived	perceive	VERB
abrj-813	137	7	value	value	NOUN
abrj-813	137	8	as	as	ADP
abrj-813	137	9	a	a	DET
abrj-813	137	10	critical	critical	ADJ
abrj-813	137	11	psychological	psychological	ADJ
abrj-813	137	12	mechanism	mechanism	NOUN
abrj-813	137	13	underlying	underlie	VERB
abrj-813	137	14	these	these	DET
abrj-813	137	15	effects	effect	NOUN
abrj-813	137	16	.	.	PUNCT
abrj-813	138	1	by	by	ADP
abrj-813	138	2	emphasizing	emphasize	VERB
abrj-813	138	3	the	the	DET
abrj-813	138	4	positive	positive	ADJ
abrj-813	138	5	social	social	ADJ
abrj-813	138	6	impact	impact	NOUN
abrj-813	138	7	enabled	enable	VERB
abrj-813	138	8	by	by	ADP
abrj-813	138	9	consumption	consumption	NOUN
abrj-813	138	10	,	,	PUNCT
abrj-813	138	11	gain	gain	NOUN
abrj-813	138	12	-	-	PUNCT
abrj-813	138	13	framed	frame	VERB
abrj-813	138	14	messages	message	NOUN
abrj-813	138	15	appear	appear	VERB
abrj-813	138	16	to	to	PART
abrj-813	138	17	foster	foster	VERB
abrj-813	138	18	favorable	favorable	ADJ
abrj-813	138	19	consumer	consumer	NOUN
abrj-813	138	20	reactions	reaction	NOUN
abrj-813	138	21	that	that	PRON
abrj-813	138	22	translate	translate	VERB
abrj-813	138	23	into	into	ADP
abrj-813	138	24	personal	personal	ADJ
abrj-813	138	25	purchasing	purchasing	NOUN
abrj-813	138	26	intentions	intention	NOUN
abrj-813	138	27	.	.	PUNCT
abrj-813	139	1	these	these	DET
abrj-813	139	2	findings	finding	NOUN
abrj-813	139	3	align	align	VERB
abrj-813	139	4	with	with	ADP
abrj-813	139	5	prior	prior	ADJ
abrj-813	139	6	research	research	NOUN
abrj-813	139	7	suggesting	suggest	VERB
abrj-813	139	8	that	that	SCONJ
abrj-813	139	9	positively	positively	ADV
abrj-813	139	10	framed	frame	VERB
abrj-813	139	11	messages	message	NOUN
abrj-813	139	12	are	be	AUX
abrj-813	139	13	more	more	ADV
abrj-813	139	14	likely	likely	ADJ
abrj-813	139	15	to	to	PART
abrj-813	139	16	elicit	elicit	VERB
abrj-813	139	17	favorable	favorable	ADJ
abrj-813	139	18	consumer	consumer	NOUN
abrj-813	139	19	responses	response	NOUN
abrj-813	139	20	by	by	ADP
abrj-813	139	21	reducing	reduce	VERB
abrj-813	139	22	perceived	perceive	VERB
abrj-813	139	23	risk	risk	NOUN
abrj-813	139	24	and	and	CCONJ
abrj-813	139	25	enhancing	enhance	VERB
abrj-813	139	26	positive	positive	ADJ
abrj-813	139	27	affect	affect	NOUN
abrj-813	139	28	(	(	PUNCT
abrj-813	139	29	levin	levin	PROPN
abrj-813	139	30	and	and	CCONJ
abrj-813	139	31	gaeth	gaeth	PROPN
abrj-813	139	32	,	,	PUNCT
abrj-813	139	33	1988	1988	NUM
abrj-813	139	34	)	)	PUNCT
abrj-813	139	35	.	.	PUNCT
abrj-813	140	1	likewise	likewise	ADV
abrj-813	140	2	,	,	PUNCT
abrj-813	140	3	tu	tu	PROPN
abrj-813	140	4	et	et	PROPN
abrj-813	140	5	al	al	PROPN
abrj-813	140	6	.	.	PROPN
abrj-813	141	1	(	(	PUNCT
abrj-813	141	2	2013	2013	NUM
abrj-813	141	3	)	)	PUNCT
abrj-813	141	4	reported	report	VERB
abrj-813	141	5	in	in	ADP
abrj-813	141	6	their	their	PRON
abrj-813	141	7	research	research	NOUN
abrj-813	141	8	that	that	SCONJ
abrj-813	141	9	a	a	DET
abrj-813	141	10	positively	positively	ADV
abrj-813	141	11	framed	frame	VERB
abrj-813	141	12	message	message	NOUN
abrj-813	141	13	creates	create	VERB
abrj-813	141	14	stronger	strong	ADJ
abrj-813	141	15	attitudes	attitude	NOUN
abrj-813	141	16	toward	toward	ADP
abrj-813	141	17	the	the	DET
abrj-813	141	18	advertisement	advertisement	NOUN
abrj-813	141	19	and	and	CCONJ
abrj-813	141	20	the	the	DET
abrj-813	141	21	brand	brand	NOUN
abrj-813	141	22	than	than	ADP
abrj-813	141	23	a	a	DET
abrj-813	141	24	negatively	negatively	ADV
abrj-813	141	25	framed	frame	VERB
abrj-813	141	26	message	message	NOUN
abrj-813	141	27	.	.	PUNCT
abrj-813	142	1	despite	despite	SCONJ
abrj-813	142	2	of	of	ADP
abrj-813	142	3	this	this	DET
abrj-813	142	4	knowledge	knowledge	NOUN
abrj-813	142	5	,	,	PUNCT
abrj-813	142	6	this	this	DET
abrj-813	142	7	effect	effect	NOUN
abrj-813	142	8	was	be	AUX
abrj-813	142	9	understudied	understudied	ADJ
abrj-813	142	10	for	for	ADP
abrj-813	142	11	purchase	purchase	NOUN
abrj-813	142	12	intentions	intention	NOUN
abrj-813	142	13	.	.	PUNCT
abrj-813	143	1	some	some	DET
abrj-813	143	2	research	research	NOUN
abrj-813	143	3	depicted	depict	VERB
abrj-813	143	4	no	no	DET
abrj-813	143	5	significant	significant	ADJ
abrj-813	143	6	impacts	impact	NOUN
abrj-813	143	7	of	of	ADP
abrj-813	143	8	framing	frame	VERB
abrj-813	143	9	on	on	ADP
abrj-813	143	10	purchase	purchase	NOUN
abrj-813	143	11	intention	intention	NOUN
abrj-813	143	12	(	(	PUNCT
abrj-813	143	13	bester	bester	NOUN
abrj-813	143	14	and	and	CCONJ
abrj-813	143	15	jere	jere	PROPN
abrj-813	143	16	,	,	PUNCT
abrj-813	143	17	2012	2012	NUM
abrj-813	143	18	;	;	PUNCT
abrj-813	143	19	tu	tu	PROPN
abrj-813	143	20	et	et	PROPN
abrj-813	143	21	al	al	PROPN
abrj-813	143	22	.	.	PROPN
abrj-813	143	23	,	,	PUNCT
abrj-813	143	24	2013	2013	NUM
abrj-813	143	25	)	)	PUNCT
abrj-813	143	26	.	.	PUNCT
abrj-813	144	1	in	in	ADP
abrj-813	144	2	contrast	contrast	NOUN
abrj-813	144	3	our	our	PRON
abrj-813	144	4	study	study	NOUN
abrj-813	144	5	clearly	clearly	ADV
abrj-813	144	6	showed	show	VERB
abrj-813	144	7	that	that	SCONJ
abrj-813	144	8	positively	positively	ADV
abrj-813	144	9	framed	frame	VERB
abrj-813	144	10	(	(	PUNCT
abrj-813	144	11	gain	gain	NOUN
abrj-813	144	12	-	-	PUNCT
abrj-813	144	13	frame	frame	NOUN
abrj-813	144	14	)	)	PUNCT
abrj-813	144	15	messages	message	NOUN
abrj-813	144	16	strongly	strongly	ADV
abrj-813	144	17	impact	impact	VERB
abrj-813	144	18	consumers	consumer	NOUN
abrj-813	144	19	’	'	PUNCT
abrj-813	144	20	purchase	purchase	NOUN
abrj-813	144	21	intentions	intention	NOUN
abrj-813	144	22	.	.	PUNCT
abrj-813	145	1	from	from	ADP
abrj-813	145	2	an	an	DET
abrj-813	145	3	elaboration	elaboration	NOUN
abrj-813	145	4	likelihood	likelihood	NOUN
abrj-813	145	5	perspective	perspective	NOUN
abrj-813	145	6	,	,	PUNCT
abrj-813	145	7	gain	gain	NOUN
abrj-813	145	8	-	-	PUNCT
abrj-813	145	9	framed	frame	VERB
abrj-813	145	10	messages	message	NOUN
abrj-813	145	11	likely	likely	ADJ
abrj-813	145	12	function	function	NOUN
abrj-813	145	13	as	as	ADP
abrj-813	145	14	peripheral	peripheral	ADJ
abrj-813	145	15	cues	cue	NOUN
abrj-813	145	16	,	,	PUNCT
abrj-813	145	17	encouraging	encourage	VERB
abrj-813	145	18	heuristic	heuristic	ADJ
abrj-813	145	19	processing	processing	NOUN
abrj-813	145	20	that	that	PRON
abrj-813	145	21	leads	lead	VERB
abrj-813	145	22	consumers	consumer	NOUN
abrj-813	145	23	to	to	PART
abrj-813	145	24	form	form	VERB
abrj-813	145	25	favorable	favorable	ADJ
abrj-813	145	26	evaluations	evaluation	NOUN
abrj-813	145	27	without	without	ADP
abrj-813	145	28	extensive	extensive	ADJ
abrj-813	145	29	cognitive	cognitive	ADJ
abrj-813	145	30	effort	effort	NOUN
abrj-813	145	31	(	(	PUNCT
abrj-813	145	32	petty	petty	ADJ
abrj-813	145	33	and	and	CCONJ
abrj-813	145	34	cacioppo	cacioppo	NOUN
abrj-813	145	35	,	,	PUNCT
abrj-813	145	36	1986	1986	NUM
abrj-813	145	37	)	)	PUNCT
abrj-813	145	38	.	.	PUNCT
abrj-813	146	1	in	in	ADP
abrj-813	146	2	contrast	contrast	NOUN
abrj-813	146	3	,	,	PUNCT
abrj-813	146	4	loss	loss	NOUN
abrj-813	146	5	-	-	PUNCT
abrj-813	146	6	framed	frame	VERB
abrj-813	146	7	messages	message	NOUN
abrj-813	146	8	may	may	AUX
abrj-813	146	9	prompt	prompt	VERB
abrj-813	146	10	greater	great	ADJ
abrj-813	146	11	scrutiny	scrutiny	NOUN
abrj-813	146	12	and	and	CCONJ
abrj-813	146	13	discomfort	discomfort	NOUN
abrj-813	146	14	,	,	PUNCT
abrj-813	146	15	potentially	potentially	ADV
abrj-813	146	16	undermining	undermine	VERB
abrj-813	146	17	their	their	PRON
abrj-813	146	18	persuasive	persuasive	ADJ
abrj-813	146	19	effectiveness	effectiveness	NOUN
abrj-813	146	20	in	in	ADP
abrj-813	146	21	donation	donation	NOUN
abrj-813	146	22	-	-	PUNCT
abrj-813	146	23	based	base	VERB
abrj-813	146	24	marketing	marketing	NOUN
abrj-813	146	25	contexts	contexts	NOUN
abrj-813	146	26	(	(	PUNCT
abrj-813	146	27	grau	grau	PROPN
abrj-813	146	28	and	and	CCONJ
abrj-813	146	29	folse	folse	PROPN
abrj-813	146	30	,	,	PUNCT
abrj-813	146	31	2007	2007	NUM
abrj-813	146	32	)	)	PUNCT
abrj-813	146	33	.	.	PUNCT
abrj-813	147	1	the	the	DET
abrj-813	147	2	present	present	ADJ
abrj-813	147	3	findings	finding	NOUN
abrj-813	147	4	contribute	contribute	VERB
abrj-813	147	5	to	to	ADP
abrj-813	147	6	this	this	DET
abrj-813	147	7	stream	stream	NOUN
abrj-813	147	8	of	of	ADP
abrj-813	147	9	research	research	NOUN
abrj-813	147	10	by	by	ADP
abrj-813	147	11	demonstrating	demonstrate	VERB
abrj-813	147	12	that	that	SCONJ
abrj-813	147	13	,	,	PUNCT
abrj-813	147	14	when	when	SCONJ
abrj-813	147	15	the	the	DET
abrj-813	147	16	objective	objective	NOUN
abrj-813	147	17	is	be	AUX
abrj-813	147	18	to	to	PART
abrj-813	147	19	encourage	encourage	VERB
abrj-813	147	20	both	both	DET
abrj-813	147	21	adoption	adoption	NOUN
abrj-813	147	22	and	and	CCONJ
abrj-813	147	23	advocacy	advocacy	NOUN
abrj-813	147	24	,	,	PUNCT
abrj-813	147	25	gain	gain	VERB
abrj-813	147	26	framing	framing	NOUN
abrj-813	147	27	offers	offer	VERB
abrj-813	147	28	a	a	DET
abrj-813	147	29	more	more	ADV
abrj-813	147	30	reliable	reliable	ADJ
abrj-813	147	31	communication	communication	NOUN
abrj-813	147	32	strategy	strategy	NOUN
abrj-813	147	33	.	.	PUNCT
abrj-813	148	1	importantly	importantly	ADV
abrj-813	148	2	,	,	PUNCT
abrj-813	148	3	by	by	ADP
abrj-813	148	4	focusing	focus	VERB
abrj-813	148	5	on	on	ADP
abrj-813	148	6	adoption	adoption	NOUN
abrj-813	148	7	,	,	PUNCT
abrj-813	148	8	this	this	DET
abrj-813	148	9	study	study	NOUN
abrj-813	148	10	clarifies	clarify	VERB
abrj-813	148	11	how	how	SCONJ
abrj-813	148	12	framing	frame	VERB
abrj-813	148	13	influences	influence	NOUN
abrj-813	148	14	complementary	complementary	ADJ
abrj-813	148	15	consumer	consumer	NOUN
abrj-813	148	16	outcomes	outcome	NOUN
abrj-813	148	17	.	.	PUNCT
abrj-813	149	1	a	a	DET
abrj-813	149	2	central	central	ADJ
abrj-813	149	3	contribution	contribution	NOUN
abrj-813	149	4	of	of	ADP
abrj-813	149	5	this	this	DET
abrj-813	149	6	study	study	NOUN
abrj-813	149	7	lies	lie	VERB
abrj-813	149	8	in	in	ADP
abrj-813	149	9	demonstrating	demonstrate	VERB
abrj-813	149	10	that	that	SCONJ
abrj-813	149	11	perceived	perceive	VERB
abrj-813	149	12	value	value	NOUN
abrj-813	149	13	mediates	mediate	VERB
abrj-813	149	14	the	the	DET
abrj-813	149	15	relationship	relationship	NOUN
abrj-813	149	16	between	between	ADP
abrj-813	149	17	donation	donation	NOUN
abrj-813	149	18	framing	framing	NOUN
abrj-813	149	19	and	and	CCONJ
abrj-813	149	20	consumer	consumer	NOUN
abrj-813	149	21	responses	response	NOUN
abrj-813	149	22	.	.	PUNCT
abrj-813	150	1	the	the	DET
abrj-813	150	2	findings	finding	NOUN
abrj-813	150	3	show	show	VERB
abrj-813	150	4	that	that	SCONJ
abrj-813	150	5	gain	gain	NOUN
abrj-813	150	6	-	-	PUNCT
abrj-813	150	7	framed	frame	VERB
abrj-813	150	8	messages	message	NOUN
abrj-813	150	9	enhance	enhance	VERB
abrj-813	150	10	consumers	consumer	NOUN
abrj-813	150	11	’	’	PART
abrj-813	150	12	perceptions	perception	NOUN
abrj-813	150	13	of	of	ADP
abrj-813	150	14	a	a	DET
abrj-813	150	15	brand	brand	NOUN
abrj-813	150	16	’s	’s	PART
abrj-813	150	17	prosocial	prosocial	ADJ
abrj-813	150	18	motives	motive	NOUN
abrj-813	150	19	,	,	PUNCT
abrj-813	150	20	which	which	PRON
abrj-813	150	21	in	in	ADP
abrj-813	150	22	turn	turn	NOUN
abrj-813	150	23	strengthen	strengthen	VERB
abrj-813	150	24	purchase	purchase	NOUN
abrj-813	150	25	intention	intention	NOUN
abrj-813	150	26	.	.	PUNCT
abrj-813	151	1	when	when	SCONJ
abrj-813	151	2	consumers	consumer	NOUN
abrj-813	151	3	perceive	perceive	VERB
abrj-813	151	4	a	a	DET
abrj-813	151	5	donation	donation	NOUN
abrj-813	151	6	initiative	initiative	NOUN
abrj-813	151	7	as	as	ADP
abrj-813	151	8	genuinely	genuinely	ADV
abrj-813	151	9	beneficial	beneficial	ADJ
abrj-813	151	10	for	for	ADP
abrj-813	151	11	society	society	NOUN
abrj-813	151	12	,	,	PUNCT
abrj-813	151	13	they	they	PRON
abrj-813	151	14	are	be	AUX
abrj-813	151	15	more	more	ADV
abrj-813	151	16	likely	likely	ADJ
abrj-813	151	17	to	to	PART
abrj-813	151	18	trust	trust	VERB
abrj-813	151	19	the	the	DET
abrj-813	151	20	brand	brand	NOUN
abrj-813	151	21	and	and	CCONJ
abrj-813	151	22	view	view	VERB
abrj-813	151	23	their	their	PRON
abrj-813	151	24	own	own	ADJ
abrj-813	151	25	consumption	consumption	NOUN
abrj-813	151	26	as	as	ADP
abrj-813	151	27	morally	morally	ADV
abrj-813	151	28	meaningful	meaningful	ADJ
abrj-813	151	29	,	,	PUNCT
abrj-813	151	30	thereby	thereby	ADV
abrj-813	151	31	increasing	increase	VERB
abrj-813	151	32	adoption	adoption	NOUN
abrj-813	151	33	(	(	PUNCT
abrj-813	151	34	romani	romani	X
abrj-813	151	35	et	et	PROPN
abrj-813	151	36	al	al	PROPN
abrj-813	151	37	.	.	PROPN
abrj-813	151	38	,	,	PUNCT
abrj-813	151	39	2013	2013	NUM
abrj-813	151	40	;	;	PUNCT
abrj-813	151	41	legendre	legendre	PROPN
abrj-813	151	42	and	and	CCONJ
abrj-813	151	43	coderre	coderre	NOUN
abrj-813	151	44	,	,	PUNCT
abrj-813	151	45	2018	2018	NUM
abrj-813	151	46	)	)	PUNCT
abrj-813	151	47	.	.	PUNCT
abrj-813	152	1	gain	gain	NOUN
abrj-813	152	2	-	-	PUNCT
abrj-813	152	3	framed	frame	VERB
abrj-813	152	4	messages	message	NOUN
abrj-813	152	5	appear	appear	VERB
abrj-813	152	6	particularly	particularly	ADV
abrj-813	152	7	effective	effective	ADJ
abrj-813	152	8	in	in	ADP
abrj-813	152	9	fostering	foster	VERB
abrj-813	152	10	such	such	ADJ
abrj-813	152	11	attributions	attribution	NOUN
abrj-813	152	12	because	because	SCONJ
abrj-813	152	13	they	they	PRON
abrj-813	152	14	highlight	highlight	VERB
abrj-813	152	15	social	social	ADJ
abrj-813	152	16	benefits	benefit	NOUN
abrj-813	152	17	without	without	ADP
abrj-813	152	18	invoking	invoke	VERB
abrj-813	152	19	guilt	guilt	NOUN
abrj-813	152	20	or	or	CCONJ
abrj-813	152	21	pressure	pressure	NOUN
abrj-813	152	22	.	.	PUNCT
abrj-813	153	1	in	in	ADP
abrj-813	153	2	contrast	contrast	NOUN
abrj-813	153	3	,	,	PUNCT
abrj-813	153	4	loss	loss	NOUN
abrj-813	153	5	-	-	PUNCT
abrj-813	153	6	framed	frame	VERB
abrj-813	153	7	messages	message	NOUN
abrj-813	153	8	may	may	AUX
abrj-813	153	9	trigger	trigger	VERB
abrj-813	153	10	skepticism	skepticism	NOUN
abrj-813	153	11	regarding	regard	VERB
abrj-813	153	12	the	the	DET
abrj-813	153	13	brand	brand	NOUN
abrj-813	153	14	’s	’s	PART
abrj-813	153	15	intentions	intention	NOUN
abrj-813	153	16	,	,	PUNCT
abrj-813	153	17	weakening	weaken	VERB
abrj-813	153	18	perceived	perceive	VERB
abrj-813	153	19	altruism	altruism	NOUN
abrj-813	153	20	and	and	CCONJ
abrj-813	153	21	,	,	PUNCT
abrj-813	153	22	consequently	consequently	ADV
abrj-813	153	23	,	,	PUNCT
abrj-813	153	24	behavioral	behavioral	ADJ
abrj-813	153	25	responses	response	NOUN
abrj-813	153	26	(	(	PUNCT
abrj-813	153	27	beckerolsen	beckerolsen	NOUN
abrj-813	153	28	et	et	PROPN
abrj-813	153	29	al	al	PROPN
abrj-813	153	30	.	.	PROPN
abrj-813	153	31	,	,	PUNCT
abrj-813	153	32	2006	2006	NUM
abrj-813	153	33	)	)	PUNCT
abrj-813	153	34	.	.	PUNCT
abrj-813	154	1	5.1	5.1	NUM
abrj-813	154	2	.	.	PUNCT
abrj-813	155	1	theoretical	theoretical	ADJ
abrj-813	155	2	contributions	contribution	NOUN
abrj-813	155	3	this	this	DET
abrj-813	155	4	study	study	NOUN
abrj-813	155	5	makes	make	VERB
abrj-813	155	6	several	several	ADJ
abrj-813	155	7	important	important	ADJ
abrj-813	155	8	theoretical	theoretical	ADJ
abrj-813	155	9	contributions	contribution	NOUN
abrj-813	155	10	.	.	PUNCT
abrj-813	156	1	first	first	ADV
abrj-813	156	2	,	,	PUNCT
abrj-813	156	3	it	it	PRON
abrj-813	156	4	extends	extend	VERB
abrj-813	156	5	the	the	DET
abrj-813	156	6	cause	cause	NOUN
abrj-813	156	7	-	-	PUNCT
abrj-813	156	8	related	relate	VERB
abrj-813	156	9	marketing	marketing	NOUN
abrj-813	156	10	literature	literature	NOUN
abrj-813	156	11	by	by	ADP
abrj-813	156	12	demonstrating	demonstrate	VERB
abrj-813	156	13	that	that	SCONJ
abrj-813	156	14	purchase	purchase	NOUN
abrj-813	156	15	-	-	PUNCT
abrj-813	156	16	triggered	trigger	VERB
abrj-813	156	17	donation	donation	NOUN
abrj-813	156	18	framing	framing	NOUN
abrj-813	156	19	has	have	VERB
abrj-813	156	20	meaningful	meaningful	ADJ
abrj-813	156	21	implications	implication	NOUN
abrj-813	156	22	for	for	ADP
abrj-813	156	23	consumer	consumer	NOUN
abrj-813	156	24	adoption	adoption	NOUN
abrj-813	156	25	(	(	PUNCT
abrj-813	156	26	purchase	purchase	NOUN
abrj-813	156	27	intentions	intention	NOUN
abrj-813	156	28	)	)	PUNCT
abrj-813	156	29	.	.	PUNCT
abrj-813	157	1	second	second	ADJ
abrj-813	157	2	,	,	PUNCT
abrj-813	157	3	this	this	DET
abrj-813	157	4	study	study	NOUN
abrj-813	157	5	offers	offer	VERB
abrj-813	157	6	a	a	DET
abrj-813	157	7	more	more	ADV
abrj-813	157	8	parsimonious	parsimonious	ADJ
abrj-813	157	9	and	and	CCONJ
abrj-813	157	10	analytically	analytically	ADV
abrj-813	157	11	precise	precise	ADJ
abrj-813	157	12	approach	approach	NOUN
abrj-813	157	13	to	to	ADP
abrj-813	157	14	understanding	understand	VERB
abrj-813	157	15	consumer	consumer	NOUN
abrj-813	157	16	responses	response	NOUN
abrj-813	157	17	to	to	ADP
abrj-813	157	18	socially	socially	ADV
abrj-813	157	19	responsible	responsible	ADJ
abrj-813	157	20	marketing	marketing	NOUN
abrj-813	157	21	.	.	PUNCT
abrj-813	158	1	this	this	DET
abrj-813	158	2	refinement	refinement	NOUN
abrj-813	158	3	contributes	contribute	VERB
abrj-813	158	4	to	to	ADP
abrj-813	158	5	conceptual	conceptual	ADJ
abrj-813	158	6	clarity	clarity	NOUN
abrj-813	158	7	and	and	CCONJ
abrj-813	158	8	enhances	enhance	VERB
abrj-813	158	9	the	the	DET
abrj-813	158	10	applicability	applicability	NOUN
abrj-813	158	11	of	of	ADP
abrj-813	158	12	findings	finding	NOUN
abrj-813	158	13	for	for	ADP
abrj-813	158	14	both	both	DET
abrj-813	158	15	scholars	scholar	NOUN
abrj-813	158	16	and	and	CCONJ
abrj-813	158	17	practitioners	practitioner	NOUN
abrj-813	158	18	.	.	PUNCT
abrj-813	159	1	third	third	ADJ
abrj-813	159	2	,	,	PUNCT
abrj-813	159	3	the	the	DET
abrj-813	159	4	integration	integration	NOUN
abrj-813	159	5	of	of	ADP
abrj-813	159	6	the	the	DET
abrj-813	159	7	elaboration	elaboration	NOUN
abrj-813	159	8	likelihood	likelihood	NOUN
abrj-813	159	9	model	model	NOUN
abrj-813	159	10	provides	provide	VERB
abrj-813	159	11	a	a	DET
abrj-813	159	12	robust	robust	ADJ
abrj-813	159	13	theoretical	theoretical	ADJ
abrj-813	159	14	foundation	foundation	NOUN
abrj-813	159	15	for	for	ADP
abrj-813	159	16	explaining	explain	VERB
abrj-813	159	17	how	how	SCONJ
abrj-813	159	18	and	and	CCONJ
abrj-813	159	19	why	why	SCONJ
abrj-813	159	20	framing	frame	VERB
abrj-813	159	21	effects	effect	NOUN
abrj-813	159	22	operate	operate	VERB
abrj-813	159	23	in	in	ADP
abrj-813	159	24	purchase	purchase	NOUN
abrj-813	159	25	-	-	PUNCT
abrj-813	159	26	triggered	trigger	VERB
abrj-813	159	27	donation	donation	NOUN
abrj-813	159	28	contexts	context	NOUN
abrj-813	159	29	.	.	PUNCT
abrj-813	160	1	the	the	DET
abrj-813	160	2	findings	finding	NOUN
abrj-813	160	3	demonstrate	demonstrate	VERB
abrj-813	160	4	that	that	SCONJ
abrj-813	160	5	framing	frame	VERB
abrj-813	160	6	influences	influence	NOUN
abrj-813	160	7	not	not	PART
abrj-813	160	8	only	only	ADV
abrj-813	160	9	direct	direct	ADJ
abrj-813	160	10	intentions	intention	NOUN
abrj-813	160	11	but	but	CCONJ
abrj-813	160	12	also	also	ADV
abrj-813	160	13	consumers	consumer	NOUN
abrj-813	160	14	’	'	PUNCT
abrj-813	160	15	deeper	deep	ADJ
abrj-813	160	16	evaluations	evaluation	NOUN
abrj-813	160	17	of	of	ADP
abrj-813	160	18	brand	brand	NOUN
abrj-813	160	19	motives	motive	NOUN
abrj-813	160	20	,	,	PUNCT
abrj-813	160	21	thereby	thereby	ADV
abrj-813	160	22	reinforcing	reinforce	VERB
abrj-813	160	23	the	the	DET
abrj-813	160	24	importance	importance	NOUN
abrj-813	160	25	of	of	ADP
abrj-813	160	26	psychological	psychological	ADJ
abrj-813	160	27	inference	inference	NOUN
abrj-813	160	28	processes	process	NOUN
abrj-813	160	29	in	in	ADP
abrj-813	160	30	cause	cause	NOUN
abrj-813	160	31	-	-	PUNCT
abrj-813	160	32	related	relate	VERB
abrj-813	160	33	marketing	marketing	NOUN
abrj-813	160	34	research	research	NOUN
abrj-813	160	35	.	.	PUNCT
abrj-813	161	1	6	6	X
abrj-813	161	2	.	.	X
abrj-813	161	3	managerial	managerial	ADJ
abrj-813	161	4	implications	implication	NOUN
abrj-813	161	5	the	the	DET
abrj-813	161	6	findings	finding	NOUN
abrj-813	161	7	of	of	ADP
abrj-813	161	8	this	this	DET
abrj-813	161	9	study	study	NOUN
abrj-813	161	10	offer	offer	VERB
abrj-813	161	11	several	several	ADJ
abrj-813	161	12	actionable	actionable	ADJ
abrj-813	161	13	insights	insight	NOUN
abrj-813	161	14	for	for	ADP
abrj-813	161	15	managers	manager	NOUN
abrj-813	161	16	designing	design	VERB
abrj-813	161	17	and	and	CCONJ
abrj-813	161	18	implementing	implement	VERB
abrj-813	161	19	purchase	purchase	NOUN
abrj-813	161	20	-	-	PUNCT
abrj-813	161	21	triggered	trigger	VERB
abrj-813	161	22	donation	donation	NOUN
abrj-813	161	23	campaigns	campaign	NOUN
abrj-813	161	24	.	.	PUNCT
abrj-813	162	1	first	first	ADV
abrj-813	162	2	,	,	PUNCT
abrj-813	162	3	the	the	DET
abrj-813	162	4	results	result	NOUN
abrj-813	162	5	clearly	clearly	ADV
abrj-813	162	6	indicate	indicate	VERB
abrj-813	162	7	that	that	SCONJ
abrj-813	162	8	gain	gain	NOUN
abrj-813	162	9	-	-	PUNCT
abrj-813	162	10	framed	frame	VERB
abrj-813	162	11	donation	donation	NOUN
abrj-813	162	12	messages	message	NOUN
abrj-813	162	13	are	be	AUX
abrj-813	162	14	more	more	ADV
abrj-813	162	15	effective	effective	ADJ
abrj-813	162	16	than	than	ADP
abrj-813	162	17	loss	loss	NOUN
abrj-813	162	18	-	-	PUNCT
abrj-813	162	19	framed	frame	VERB
abrj-813	162	20	messages	message	NOUN
abrj-813	162	21	in	in	ADP
abrj-813	162	22	encouraging	encourage	VERB
abrj-813	162	23	consumer	consumer	NOUN
abrj-813	162	24	outcomes	outcome	NOUN
abrj-813	162	25	.	.	PUNCT
abrj-813	163	1	managers	manager	NOUN
abrj-813	163	2	seeking	seek	VERB
abrj-813	163	3	to	to	PART
abrj-813	163	4	increase	increase	VERB
abrj-813	163	5	consumers	consumer	NOUN
abrj-813	163	6	’	'	PUNCT
abrj-813	163	7	purchase	purchase	NOUN
abrj-813	163	8	intentions	intention	NOUN
abrj-813	163	9	should	should	AUX
abrj-813	163	10	therefore	therefore	ADV
abrj-813	163	11	emphasize	emphasize	VERB
abrj-813	163	12	the	the	DET
abrj-813	163	13	positive	positive	ADJ
abrj-813	163	14	social	social	ADJ
abrj-813	163	15	outcomes	outcome	NOUN
abrj-813	163	16	enabled	enable	VERB
abrj-813	163	17	by	by	ADP
abrj-813	163	18	consumption	consumption	NOUN
abrj-813	163	19	,	,	PUNCT
abrj-813	163	20	such	such	ADJ
abrj-813	163	21	as	as	ADP
abrj-813	163	22	supporting	support	VERB
abrj-813	163	23	children	child	NOUN
abrj-813	163	24	’s	’s	PART
abrj-813	163	25	education	education	NOUN
abrj-813	163	26	,	,	PUNCT
abrj-813	163	27	rather	rather	ADV
abrj-813	163	28	than	than	ADP
abrj-813	163	29	highlighting	highlight	VERB
abrj-813	163	30	missed	miss	VERB
abrj-813	163	31	opportunities	opportunity	NOUN
abrj-813	163	32	or	or	CCONJ
abrj-813	163	33	negative	negative	ADJ
abrj-813	163	34	consequences	consequence	NOUN
abrj-813	163	35	.	.	PUNCT
abrj-813	164	1	second	second	ADJ
abrj-813	164	2	,	,	PUNCT
abrj-813	164	3	the	the	DET
abrj-813	164	4	mediating	mediate	VERB
abrj-813	164	5	role	role	NOUN
abrj-813	164	6	of	of	ADP
abrj-813	164	7	perceived	perceive	VERB
abrj-813	164	8	altruistic	altruistic	ADJ
abrj-813	164	9	value	value	NOUN
abrj-813	164	10	underscores	underscore	VERB
abrj-813	164	11	the	the	DET
abrj-813	164	12	importance	importance	NOUN
abrj-813	164	13	of	of	ADP
abrj-813	164	14	communicating	communicate	VERB
abrj-813	164	15	sincerity	sincerity	NOUN
abrj-813	164	16	and	and	CCONJ
abrj-813	164	17	selflessness	selflessness	NOUN
abrj-813	164	18	in	in	ADP
abrj-813	164	19	cause	cause	NOUN
abrj-813	164	20	-	-	PUNCT
abrj-813	164	21	related	relate	VERB
abrj-813	164	22	marketing	marketing	NOUN
abrj-813	164	23	initiatives	initiative	NOUN
abrj-813	164	24	.	.	PUNCT
abrj-813	165	1	managers	manager	NOUN
abrj-813	165	2	should	should	AUX
abrj-813	165	3	ensure	ensure	VERB
abrj-813	165	4	that	that	SCONJ
abrj-813	165	5	donation	donation	NOUN
abrj-813	165	6	messages	message	NOUN
abrj-813	165	7	clearly	clearly	ADV
abrj-813	165	8	convey	convey	VERB
abrj-813	165	9	the	the	DET
abrj-813	165	10	brand	brand	NOUN
abrj-813	165	11	’s	’s	PART
abrj-813	165	12	genuine	genuine	ADJ
abrj-813	165	13	commitment	commitment	NOUN
abrj-813	165	14	to	to	ADP
abrj-813	165	15	the	the	DET
abrj-813	165	16	cause	cause	NOUN
abrj-813	165	17	,	,	PUNCT
abrj-813	165	18	as	as	SCONJ
abrj-813	165	19	consumers	consumer	NOUN
abrj-813	165	20	are	be	AUX
abrj-813	165	21	highly	highly	ADV
abrj-813	165	22	sensitive	sensitive	ADJ
abrj-813	165	23	to	to	ADP
abrj-813	165	24	perceived	perceive	VERB
abrj-813	165	25	motives	motive	NOUN
abrj-813	165	26	behind	behind	ADP
abrj-813	165	27	corporate	corporate	ADJ
abrj-813	165	28	social	social	ADJ
abrj-813	165	29	actions	action	NOUN
abrj-813	165	30	(	(	PUNCT
abrj-813	165	31	becker	becker	NOUN
abrj-813	165	32	-	-	PUNCT
abrj-813	165	33	olsen	olsen	NOUN
abrj-813	165	34	et	et	PROPN
abrj-813	165	35	al	al	PROPN
abrj-813	165	36	.	.	PROPN
abrj-813	165	37	,	,	PUNCT
abrj-813	165	38	2006	2006	NUM
abrj-813	165	39	;	;	PUNCT
abrj-813	165	40	romani	romani	PROPN
abrj-813	165	41	et	et	PROPN
abrj-813	165	42	al	al	PROPN
abrj-813	165	43	.	.	PROPN
abrj-813	165	44	,	,	PUNCT
abrj-813	165	45	2013	2013	NUM
abrj-813	165	46	)	)	PUNCT
abrj-813	165	47	.	.	PUNCT
abrj-813	166	1	transparent	transparent	ADJ
abrj-813	166	2	communication	communication	NOUN
abrj-813	166	3	regarding	regard	VERB
abrj-813	166	4	how	how	SCONJ
abrj-813	166	5	donations	donation	NOUN
abrj-813	166	6	are	be	AUX
abrj-813	166	7	allocated	allocate	VERB
abrj-813	166	8	and	and	CCONJ
abrj-813	166	9	the	the	DET
abrj-813	166	10	tangible	tangible	ADJ
abrj-813	166	11	impact	impact	NOUN
abrj-813	166	12	of	of	ADP
abrj-813	166	13	consumer	consumer	NOUN
abrj-813	166	14	participation	participation	NOUN
abrj-813	166	15	can	can	AUX
abrj-813	166	16	further	far	ADV
abrj-813	166	17	enhance	enhance	VERB
abrj-813	166	18	altruistic	altruistic	ADJ
abrj-813	166	19	perceptions	perception	NOUN
abrj-813	166	20	and	and	CCONJ
abrj-813	166	21	,	,	PUNCT
abrj-813	166	22	in	in	ADP
abrj-813	166	23	turn	turn	NOUN
abrj-813	166	24	,	,	PUNCT
abrj-813	166	25	strengthen	strengthen	VERB
abrj-813	166	26	purchase	purchase	NOUN
abrj-813	166	27	intention	intention	NOUN
abrj-813	166	28	.	.	PUNCT
abrj-813	167	1	third	third	ADJ
abrj-813	167	2	,	,	PUNCT
abrj-813	167	3	the	the	DET
abrj-813	167	4	study	study	NOUN
abrj-813	167	5	highlights	highlight	VERB
abrj-813	167	6	the	the	DET
abrj-813	167	7	strategic	strategic	ADJ
abrj-813	167	8	value	value	NOUN
abrj-813	167	9	of	of	ADP
abrj-813	167	10	focusing	focus	VERB
abrj-813	167	11	on	on	ADP
abrj-813	167	12	encouraging	encourage	VERB
abrj-813	167	13	purchases	purchase	NOUN
abrj-813	167	14	.	.	PUNCT
abrj-813	168	1	positive	positive	ADJ
abrj-813	168	2	ads	ad	NOUN
abrj-813	168	3	amplify	amplify	VERB
abrj-813	168	4	the	the	DET
abrj-813	168	5	reach	reach	NOUN
abrj-813	168	6	and	and	CCONJ
abrj-813	168	7	credibility	credibility	NOUN
abrj-813	168	8	of	of	ADP
abrj-813	168	9	donation	donation	NOUN
abrj-813	168	10	campaigns	campaign	NOUN
abrj-813	168	11	,	,	PUNCT
abrj-813	168	12	particularly	particularly	ADV
abrj-813	168	13	in	in	ADP
abrj-813	168	14	social	social	ADJ
abrj-813	168	15	media	medium	NOUN
abrj-813	168	16	environments	environment	NOUN
abrj-813	168	17	where	where	SCONJ
abrj-813	168	18	peer	peer	NOUN
abrj-813	168	19	recommendations	recommendation	NOUN
abrj-813	168	20	play	play	VERB
abrj-813	168	21	a	a	DET
abrj-813	168	22	critical	critical	ADJ
abrj-813	168	23	role	role	NOUN
abrj-813	168	24	in	in	ADP
abrj-813	168	25	shaping	shape	VERB
abrj-813	168	26	consumer	consumer	NOUN
abrj-813	168	27	decisions	decision	NOUN
abrj-813	168	28	(	(	PUNCT
abrj-813	168	29	sparks	spark	NOUN
abrj-813	168	30	and	and	CCONJ
abrj-813	168	31	browning	browning	NOUN
abrj-813	168	32	,	,	PUNCT
abrj-813	168	33	2011	2011	NUM
abrj-813	168	34	)	)	PUNCT
abrj-813	168	35	.	.	PUNCT
abrj-813	169	1	managers	manager	NOUN
abrj-813	169	2	can	can	AUX
abrj-813	169	3	leverage	leverage	VERB
abrj-813	169	4	gain	gain	NOUN
abrj-813	169	5	-	-	PUNCT
abrj-813	169	6	framed	frame	VERB
abrj-813	169	7	donation	donation	NOUN
abrj-813	169	8	messages	message	NOUN
abrj-813	169	9	in	in	ADP
abrj-813	169	10	digital	digital	ADJ
abrj-813	169	11	communications	communication	NOUN
abrj-813	169	12	to	to	PART
abrj-813	169	13	motivate	motivate	VERB
abrj-813	169	14	consumers	consumer	NOUN
abrj-813	169	15	to	to	PART
abrj-813	169	16	actively	actively	ADV
abrj-813	169	17	share	share	VERB
abrj-813	169	18	the	the	DET
abrj-813	169	19	brand	brand	NOUN
abrj-813	169	20	within	within	ADP
abrj-813	169	21	their	their	PRON
abrj-813	169	22	social	social	ADJ
abrj-813	169	23	networks	network	NOUN
abrj-813	169	24	.	.	PUNCT
abrj-813	170	1	overall	overall	ADJ
abrj-813	170	2	,	,	PUNCT
abrj-813	170	3	by	by	ADP
abrj-813	170	4	aligning	align	VERB
abrj-813	170	5	donation	donation	NOUN
abrj-813	170	6	framing	frame	VERB
abrj-813	170	7	strategies	strategy	NOUN
abrj-813	170	8	with	with	ADP
abrj-813	170	9	consumers	consumer	NOUN
abrj-813	170	10	’	'	PUNCT
abrj-813	170	11	moral	moral	ADJ
abrj-813	170	12	expectations	expectation	NOUN
abrj-813	170	13	and	and	CCONJ
abrj-813	170	14	emphasizing	emphasize	VERB
abrj-813	170	15	altruistic	altruistic	ADJ
abrj-813	170	16	value	value	NOUN
abrj-813	170	17	,	,	PUNCT
abrj-813	170	18	firms	firm	NOUN
abrj-813	170	19	can	can	AUX
abrj-813	170	20	enhance	enhance	VERB
abrj-813	170	21	the	the	DET
abrj-813	170	22	effectiveness	effectiveness	NOUN
abrj-813	170	23	of	of	ADP
abrj-813	170	24	purchase	purchase	NOUN
abrj-813	170	25	-	-	PUNCT
abrj-813	170	26	triggered	trigger	VERB
abrj-813	170	27	donation	donation	NOUN
abrj-813	170	28	campaigns	campaign	NOUN
abrj-813	170	29	while	while	SCONJ
abrj-813	170	30	simultaneously	simultaneously	ADV
abrj-813	170	31	advancing	advance	VERB
abrj-813	170	32	both	both	CCONJ
abrj-813	170	33	social	social	ADJ
abrj-813	170	34	and	and	CCONJ
abrj-813	170	35	commercial	commercial	ADJ
abrj-813	170	36	objectives	objective	NOUN
abrj-813	170	37	.	.	PUNCT
abrj-813	171	1	7	7	X
abrj-813	171	2	.	.	NUM
abrj-813	171	3	limitations	limitation	NOUN
abrj-813	171	4	and	and	CCONJ
abrj-813	171	5	directions	direction	NOUN
abrj-813	171	6	for	for	ADP
abrj-813	171	7	future	future	ADJ
abrj-813	171	8	research	research	NOUN
abrj-813	171	9	despite	despite	SCONJ
abrj-813	171	10	its	its	PRON
abrj-813	171	11	contributions	contribution	NOUN
abrj-813	171	12	,	,	PUNCT
abrj-813	171	13	this	this	DET
abrj-813	171	14	study	study	NOUN
abrj-813	171	15	has	have	VERB
abrj-813	171	16	several	several	ADJ
abrj-813	171	17	limitations	limitation	NOUN
abrj-813	171	18	that	that	PRON
abrj-813	171	19	suggest	suggest	VERB
abrj-813	171	20	avenues	avenue	NOUN
abrj-813	171	21	for	for	ADP
abrj-813	171	22	future	future	ADJ
abrj-813	171	23	research	research	NOUN
abrj-813	171	24	.	.	PUNCT
abrj-813	172	1	first	first	ADV
abrj-813	172	2	,	,	PUNCT
abrj-813	172	3	the	the	DET
abrj-813	172	4	experimental	experimental	ADJ
abrj-813	172	5	context	context	NOUN
abrj-813	172	6	was	be	AUX
abrj-813	172	7	limited	limit	VERB
abrj-813	172	8	to	to	ADP
abrj-813	172	9	a	a	DET
abrj-813	172	10	coffee	coffee	NOUN
abrj-813	172	11	brand	brand	NOUN
abrj-813	172	12	,	,	PUNCT
abrj-813	172	13	which	which	PRON
abrj-813	172	14	may	may	AUX
abrj-813	172	15	constrain	constrain	VERB
abrj-813	172	16	the	the	DET
abrj-813	172	17	generalizability	generalizability	NOUN
abrj-813	172	18	of	of	ADP
abrj-813	172	19	the	the	DET
abrj-813	172	20	findings	finding	NOUN
abrj-813	172	21	to	to	ADP
abrj-813	172	22	other	other	ADJ
abrj-813	172	23	product	product	NOUN
abrj-813	172	24	categories	category	NOUN
abrj-813	172	25	or	or	CCONJ
abrj-813	172	26	service	service	NOUN
abrj-813	172	27	settings	setting	NOUN
abrj-813	172	28	.	.	PUNCT
abrj-813	173	1	future	future	ADJ
abrj-813	173	2	studies	study	NOUN
abrj-813	173	3	could	could	AUX
abrj-813	173	4	examine	examine	VERB
abrj-813	173	5	whether	whether	SCONJ
abrj-813	173	6	the	the	DET
abrj-813	173	7	observed	observed	ADJ
abrj-813	173	8	effects	effect	NOUN
abrj-813	173	9	of	of	ADP
abrj-813	173	10	donation	donation	NOUN
abrj-813	173	11	asian	asian	PROPN
abrj-813	173	12	business	business	PROPN
abrj-813	173	13	research	research	NOUN
abrj-813	173	14	journal	journal	NOUN
abrj-813	173	15	,	,	PUNCT
abrj-813	173	16	2023	2023	NUM
abrj-813	173	17	,	,	PUNCT
abrj-813	173	18	8	8	NUM
abrj-813	173	19	:	:	SYM
abrj-813	173	20	6	6	NUM
abrj-813	173	21	-	-	SYM
abrj-813	173	22	12	12	NUM
abrj-813	173	23	11	11	NUM
abrj-813	173	24	©	©	PROPN
abrj-813	173	25	2023	2023	NUM
abrj-813	173	26	by	by	ADP
abrj-813	173	27	the	the	DET
abrj-813	173	28	authors	author	NOUN
abrj-813	173	29	;	;	PUNCT
abrj-813	173	30	licensee	licensee	NOUN
abrj-813	173	31	eastern	eastern	ADJ
abrj-813	173	32	centre	centre	NOUN
abrj-813	173	33	of	of	ADP
abrj-813	173	34	science	science	NOUN
abrj-813	173	35	and	and	CCONJ
abrj-813	173	36	education	education	NOUN
abrj-813	173	37	,	,	PUNCT
abrj-813	173	38	usa	usa	PROPN
abrj-813	173	39	framing	framing	NOUN
abrj-813	173	40	and	and	CCONJ
abrj-813	173	41	perceived	perceive	VERB
abrj-813	173	42	value	value	NOUN
abrj-813	173	43	hold	hold	VERB
abrj-813	173	44	across	across	ADP
abrj-813	173	45	different	different	ADJ
abrj-813	173	46	industries	industry	NOUN
abrj-813	173	47	.	.	PUNCT
abrj-813	174	1	second	second	ADJ
abrj-813	174	2	,	,	PUNCT
abrj-813	174	3	the	the	DET
abrj-813	174	4	study	study	NOUN
abrj-813	174	5	focused	focus	VERB
abrj-813	174	6	exclusively	exclusively	ADV
abrj-813	174	7	on	on	ADP
abrj-813	174	8	purchase	purchase	NOUN
abrj-813	174	9	intentions	intention	NOUN
abrj-813	174	10	.	.	PUNCT
abrj-813	175	1	while	while	SCONJ
abrj-813	175	2	purchase	purchase	NOUN
abrj-813	175	3	intentions	intention	NOUN
abrj-813	175	4	are	be	AUX
abrj-813	175	5	central	central	ADJ
abrj-813	175	6	to	to	ADP
abrj-813	175	7	brand	brand	NOUN
abrj-813	175	8	success	success	NOUN
abrj-813	175	9	,	,	PUNCT
abrj-813	175	10	future	future	ADJ
abrj-813	175	11	research	research	NOUN
abrj-813	175	12	could	could	AUX
abrj-813	175	13	extend	extend	VERB
abrj-813	175	14	the	the	DET
abrj-813	175	15	model	model	NOUN
abrj-813	175	16	to	to	PART
abrj-813	175	17	include	include	VERB
abrj-813	175	18	additional	additional	ADJ
abrj-813	175	19	consumer	consumer	NOUN
abrj-813	175	20	responses	response	NOUN
abrj-813	175	21	,	,	PUNCT
abrj-813	175	22	such	such	ADJ
abrj-813	175	23	as	as	ADP
abrj-813	175	24	brand	brand	PROPN
abrj-813	175	25	trust	trust	PROPN
abrj-813	175	26	,	,	PUNCT
abrj-813	175	27	emotional	emotional	ADJ
abrj-813	175	28	attachment	attachment	NOUN
abrj-813	175	29	,	,	PUNCT
abrj-813	175	30	or	or	CCONJ
abrj-813	175	31	long	long	ADJ
abrj-813	175	32	-	-	PUNCT
abrj-813	175	33	term	term	NOUN
abrj-813	175	34	loyalty	loyalty	NOUN
abrj-813	175	35	,	,	PUNCT
abrj-813	175	36	to	to	PART
abrj-813	175	37	provide	provide	VERB
abrj-813	175	38	a	a	DET
abrj-813	175	39	more	more	ADV
abrj-813	175	40	comprehensive	comprehensive	ADJ
abrj-813	175	41	understanding	understanding	NOUN
abrj-813	175	42	of	of	ADP
abrj-813	175	43	the	the	DET
abrj-813	175	44	impact	impact	NOUN
abrj-813	175	45	of	of	ADP
abrj-813	175	46	purchase	purchase	NOUN
abrj-813	175	47	-	-	PUNCT
abrj-813	175	48	triggered	trigger	VERB
abrj-813	175	49	donation	donation	NOUN
abrj-813	175	50	campaigns	campaign	NOUN
abrj-813	175	51	.	.	PUNCT
abrj-813	176	1	third	third	ADJ
abrj-813	176	2	,	,	PUNCT
abrj-813	176	3	although	although	SCONJ
abrj-813	176	4	this	this	DET
abrj-813	176	5	study	study	NOUN
abrj-813	176	6	intentionally	intentionally	ADV
abrj-813	176	7	adopted	adopt	VERB
abrj-813	176	8	a	a	DET
abrj-813	176	9	simplified	simplified	ADJ
abrj-813	176	10	mediation	mediation	NOUN
abrj-813	176	11	-	-	PUNCT
abrj-813	176	12	only	only	ADV
abrj-813	176	13	framework	framework	NOUN
abrj-813	176	14	,	,	PUNCT
abrj-813	176	15	future	future	ADJ
abrj-813	176	16	research	research	NOUN
abrj-813	176	17	could	could	AUX
abrj-813	176	18	explore	explore	VERB
abrj-813	176	19	boundary	boundary	ADJ
abrj-813	176	20	conditions	condition	NOUN
abrj-813	176	21	that	that	PRON
abrj-813	176	22	may	may	AUX
abrj-813	176	23	influence	influence	VERB
abrj-813	176	24	framing	framing	NOUN
abrj-813	176	25	effects	effect	NOUN
abrj-813	176	26	.	.	PUNCT
abrj-813	177	1	for	for	ADP
abrj-813	177	2	instance	instance	NOUN
abrj-813	177	3	,	,	PUNCT
abrj-813	177	4	individual	individual	ADJ
abrj-813	177	5	differences	difference	NOUN
abrj-813	177	6	in	in	ADP
abrj-813	177	7	involvement	involvement	NOUN
abrj-813	177	8	with	with	ADP
abrj-813	177	9	the	the	DET
abrj-813	177	10	cause	cause	NOUN
abrj-813	177	11	,	,	PUNCT
abrj-813	177	12	moral	moral	ADJ
abrj-813	177	13	identity	identity	NOUN
abrj-813	177	14	,	,	PUNCT
abrj-813	177	15	or	or	CCONJ
abrj-813	177	16	prior	prior	ADJ
abrj-813	177	17	donation	donation	NOUN
abrj-813	177	18	behavior	behavior	NOUN
abrj-813	177	19	may	may	AUX
abrj-813	177	20	shape	shape	VERB
abrj-813	177	21	how	how	SCONJ
abrj-813	177	22	consumers	consumer	NOUN
abrj-813	177	23	respond	respond	VERB
abrj-813	177	24	to	to	ADP
abrj-813	177	25	gainand	gainand	NOUN
abrj-813	177	26	loss	loss	NOUN
abrj-813	177	27	-	-	PUNCT
abrj-813	177	28	framed	frame	VERB
abrj-813	177	29	messages	message	NOUN
abrj-813	177	30	(	(	PUNCT
abrj-813	177	31	chang	chang	PROPN
abrj-813	177	32	,	,	PUNCT
abrj-813	177	33	2008	2008	NUM
abrj-813	177	34	;	;	PUNCT
abrj-813	177	35	grau	grau	PROPN
abrj-813	177	36	and	and	CCONJ
abrj-813	177	37	folse	folse	PROPN
abrj-813	177	38	,	,	PUNCT
abrj-813	177	39	2007	2007	NUM
abrj-813	177	40	)	)	PUNCT
abrj-813	177	41	.	.	PUNCT
abrj-813	178	1	investigating	investigate	VERB
abrj-813	178	2	such	such	ADJ
abrj-813	178	3	factors	factor	NOUN
abrj-813	178	4	could	could	AUX
abrj-813	178	5	offer	offer	VERB
abrj-813	178	6	deeper	deep	ADJ
abrj-813	178	7	insight	insight	NOUN
abrj-813	178	8	into	into	ADP
abrj-813	178	9	when	when	SCONJ
abrj-813	178	10	and	and	CCONJ
abrj-813	178	11	for	for	ADP
abrj-813	178	12	whom	whom	PRON
abrj-813	178	13	donation	donation	NOUN
abrj-813	178	14	framing	framing	NOUN
abrj-813	178	15	is	be	AUX
abrj-813	178	16	most	most	ADV
abrj-813	178	17	effective	effective	ADJ
abrj-813	178	18	.	.	PUNCT
abrj-813	179	1	references	reference	NOUN
abrj-813	179	2	barone	barone	PROPN
abrj-813	179	3	,	,	PUNCT
abrj-813	179	4	m.	m.	PROPN
abrj-813	179	5	j.	j.	PROPN
abrj-813	179	6	,	,	PUNCT
abrj-813	179	7	miyazaki	miyazaki	PROPN
abrj-813	179	8	,	,	PUNCT
abrj-813	179	9	a.	a.	PROPN
abrj-813	179	10	d.	d.	PROPN
abrj-813	179	11	,	,	PUNCT
abrj-813	179	12	&	&	CCONJ
abrj-813	179	13	taylor	taylor	PROPN
abrj-813	179	14	,	,	PUNCT
abrj-813	179	15	k.	k.	PROPN
abrj-813	179	16	a.	a.	PROPN
abrj-813	179	17	(	(	PUNCT
abrj-813	179	18	2000	2000	NUM
abrj-813	179	19	)	)	PUNCT
abrj-813	179	20	.	.	PUNCT
abrj-813	180	1	the	the	DET
abrj-813	180	2	influence	influence	NOUN
abrj-813	180	3	of	of	ADP
abrj-813	180	4	cause	cause	NOUN
abrj-813	180	5	-	-	PUNCT
abrj-813	180	6	related	relate	VERB
abrj-813	180	7	marketing	marketing	NOUN
abrj-813	180	8	on	on	ADP
abrj-813	180	9	consumer	consumer	NOUN
abrj-813	180	10	choice	choice	NOUN
abrj-813	180	11	:	:	PUNCT
abrj-813	180	12	does	do	AUX
abrj-813	180	13	one	one	NUM
abrj-813	180	14	good	good	ADJ
abrj-813	180	15	turn	turn	NOUN
abrj-813	180	16	deserve	deserve	VERB
abrj-813	180	17	another	another	PRON
abrj-813	180	18	?	?	PUNCT
abrj-813	181	1	journal	journal	NOUN
abrj-813	181	2	of	of	ADP
abrj-813	181	3	the	the	DET
abrj-813	181	4	academy	academy	NOUN
abrj-813	181	5	of	of	ADP
abrj-813	181	6	marketing	marketing	NOUN
abrj-813	181	7	science	science	NOUN
abrj-813	181	8	,	,	PUNCT
abrj-813	181	9	28(2	28(2	NUM
abrj-813	181	10	)	)	PUNCT
abrj-813	181	11	,	,	PUNCT
abrj-813	181	12	248–262	248–262	NUM
abrj-813	181	13	.	.	PUNCT
abrj-813	182	1	becerra	becerra	PROPN
abrj-813	182	2	,	,	PUNCT
abrj-813	182	3	e.	e.	PROPN
abrj-813	182	4	p.	p.	PROPN
abrj-813	182	5	,	,	PUNCT
abrj-813	182	6	&	&	CCONJ
abrj-813	182	7	badrinarayanan	badrinarayanan	PROPN
abrj-813	182	8	,	,	PUNCT
abrj-813	182	9	v.	v.	PROPN
abrj-813	182	10	(	(	PUNCT
abrj-813	182	11	2013	2013	NUM
abrj-813	182	12	)	)	PUNCT
abrj-813	182	13	.	.	PUNCT
abrj-813	183	1	the	the	DET
abrj-813	183	2	influence	influence	NOUN
abrj-813	183	3	of	of	ADP
abrj-813	183	4	brand	brand	NOUN
abrj-813	183	5	trust	trust	PROPN
abrj-813	183	6	and	and	CCONJ
abrj-813	183	7	brand	brand	NOUN
abrj-813	183	8	identification	identification	NOUN
abrj-813	183	9	on	on	ADP
abrj-813	183	10	brand	brand	NOUN
abrj-813	183	11	evangelism	evangelism	NOUN
abrj-813	183	12	.	.	PUNCT
abrj-813	184	1	journal	journal	NOUN
abrj-813	184	2	of	of	ADP
abrj-813	184	3	product	product	NOUN
abrj-813	184	4	&	&	CCONJ
abrj-813	184	5	brand	brand	PROPN
abrj-813	184	6	management	management	NOUN
abrj-813	184	7	,	,	PUNCT
abrj-813	184	8	22(5–6	22(5–6	PROPN
abrj-813	184	9	)	)	PUNCT
abrj-813	184	10	,	,	PUNCT
abrj-813	184	11	371–383	371–383	NUM
abrj-813	184	12	.	.	PUNCT
abrj-813	184	13	becker	becker	PROPN
abrj-813	184	14	-	-	PUNCT
abrj-813	184	15	olsen	olsen	PROPN
abrj-813	184	16	,	,	PUNCT
abrj-813	184	17	k.	k.	PROPN
abrj-813	184	18	l.	l.	PROPN
abrj-813	184	19	,	,	PUNCT
abrj-813	184	20	cudmore	cudmore	ADV
abrj-813	184	21	,	,	PUNCT
abrj-813	184	22	b.	b.	PROPN
abrj-813	184	23	a.	a.	PROPN
abrj-813	184	24	,	,	PUNCT
abrj-813	184	25	&	&	CCONJ
abrj-813	184	26	hill	hill	PROPN
abrj-813	184	27	,	,	PUNCT
abrj-813	184	28	r.	r.	PROPN
abrj-813	184	29	p.	p.	PROPN
abrj-813	184	30	(	(	PUNCT
abrj-813	184	31	2006	2006	NUM
abrj-813	184	32	)	)	PUNCT
abrj-813	184	33	.	.	PUNCT
abrj-813	185	1	the	the	DET
abrj-813	185	2	impact	impact	NOUN
abrj-813	185	3	of	of	ADP
abrj-813	185	4	perceived	perceive	VERB
abrj-813	185	5	corporate	corporate	ADJ
abrj-813	185	6	social	social	ADJ
abrj-813	185	7	responsibility	responsibility	NOUN
abrj-813	185	8	on	on	ADP
abrj-813	185	9	consumer	consumer	NOUN
abrj-813	185	10	behavior	behavior	NOUN
abrj-813	185	11	.	.	PUNCT
abrj-813	186	1	journal	journal	PROPN
abrj-813	186	2	of	of	ADP
abrj-813	186	3	business	business	NOUN
abrj-813	186	4	research	research	NOUN
abrj-813	186	5	,	,	PUNCT
abrj-813	186	6	59(1	59(1	NUM
abrj-813	186	7	)	)	PUNCT
abrj-813	186	8	,	,	PUNCT
abrj-813	186	9	46–53	46–53	NOUN
abrj-813	186	10	.	.	PUNCT
abrj-813	187	1	bester	bester	PROPN
abrj-813	187	2	,	,	PUNCT
abrj-813	187	3	s.	s.	PROPN
abrj-813	187	4	,	,	PUNCT
abrj-813	187	5	&	&	CCONJ
abrj-813	187	6	jere	jere	PROPN
abrj-813	187	7	,	,	PUNCT
abrj-813	187	8	m.	m.	NOUN
abrj-813	187	9	g.	g.	PROPN
abrj-813	187	10	(	(	PUNCT
abrj-813	187	11	2012	2012	NUM
abrj-813	187	12	)	)	PUNCT
abrj-813	187	13	.	.	PUNCT
abrj-813	188	1	cause	cause	NOUN
abrj-813	188	2	-	-	PUNCT
abrj-813	188	3	related	relate	VERB
abrj-813	188	4	marketing	marketing	NOUN
abrj-813	188	5	in	in	ADP
abrj-813	188	6	an	an	DET
abrj-813	188	7	emerging	emerge	VERB
abrj-813	188	8	market	market	NOUN
abrj-813	188	9	:	:	PUNCT
abrj-813	189	1	effect	effect	NOUN
abrj-813	189	2	of	of	ADP
abrj-813	189	3	cause	cause	VERB
abrj-813	189	4	involvement	involvement	NOUN
abrj-813	189	5	and	and	CCONJ
abrj-813	189	6	message	message	NOUN
abrj-813	189	7	framing	frame	VERB
abrj-813	189	8	on	on	ADP
abrj-813	189	9	purchase	purchase	NOUN
abrj-813	189	10	intention	intention	NOUN
abrj-813	189	11	.	.	PUNCT
abrj-813	190	1	journal	journal	PROPN
abrj-813	190	2	of	of	ADP
abrj-813	190	3	database	database	PROPN
abrj-813	190	4	marketing	marketing	PROPN
abrj-813	190	5	&	&	CCONJ
abrj-813	190	6	customer	customer	NOUN
abrj-813	190	7	strategy	strategy	NOUN
abrj-813	190	8	management	management	NOUN
abrj-813	190	9	,	,	PUNCT
abrj-813	190	10	19(4	19(4	PROPN
abrj-813	190	11	)	)	PUNCT
abrj-813	190	12	,	,	PUNCT
abrj-813	190	13	286–293	286–293	NUM
abrj-813	190	14	.	.	PUNCT
abrj-813	191	1	bigné	bigné	PROPN
abrj-813	191	2	,	,	PUNCT
abrj-813	191	3	e.	e.	PROPN
abrj-813	191	4	,	,	PUNCT
abrj-813	191	5	currás	currás	NOUN
abrj-813	191	6	-	-	PUNCT
abrj-813	191	7	pérez	pérez	NOUN
abrj-813	191	8	,	,	PUNCT
abrj-813	191	9	r.	r.	PROPN
abrj-813	191	10	,	,	PUNCT
abrj-813	191	11	&	&	CCONJ
abrj-813	191	12	aldás	aldás	PROPN
abrj-813	191	13	-	-	PUNCT
abrj-813	191	14	manzano	manzano	PROPN
abrj-813	191	15	,	,	PUNCT
abrj-813	191	16	j.	j.	PROPN
abrj-813	191	17	(	(	PUNCT
abrj-813	191	18	2012	2012	NUM
abrj-813	191	19	)	)	PUNCT
abrj-813	191	20	.	.	PUNCT
abrj-813	192	1	dual	dual	ADJ
abrj-813	192	2	nature	nature	NOUN
abrj-813	192	3	of	of	ADP
abrj-813	192	4	cause	cause	NOUN
abrj-813	192	5	–	–	PUNCT
abrj-813	192	6	brand	brand	NOUN
abrj-813	192	7	fit	fit	NOUN
abrj-813	192	8	:	:	PUNCT
abrj-813	192	9	influence	influence	NOUN
abrj-813	192	10	on	on	ADP
abrj-813	192	11	corporate	corporate	ADJ
abrj-813	192	12	social	social	ADJ
abrj-813	192	13	responsibility	responsibility	NOUN
abrj-813	192	14	consumer	consumer	NOUN
abrj-813	192	15	perception	perception	NOUN
abrj-813	192	16	.	.	PUNCT
abrj-813	193	1	european	european	ADJ
abrj-813	193	2	journal	journal	PROPN
abrj-813	193	3	of	of	ADP
abrj-813	193	4	marketing	marketing	NOUN
abrj-813	193	5	,	,	PUNCT
abrj-813	193	6	46(3–4	46(3–4	NOUN
abrj-813	193	7	)	)	PUNCT
abrj-813	193	8	,	,	PUNCT
abrj-813	193	9	575–594	575–594	NUM
abrj-813	193	10	.	.	PUNCT
abrj-813	194	1	chang	chang	PROPN
abrj-813	194	2	,	,	PUNCT
abrj-813	194	3	c.-t	c.-t	PROPN
abrj-813	194	4	.	.	PUNCT
abrj-813	195	1	(	(	PUNCT
abrj-813	195	2	2008	2008	NUM
abrj-813	195	3	)	)	PUNCT
abrj-813	195	4	.	.	PUNCT
abrj-813	196	1	to	to	PART
abrj-813	196	2	donate	donate	VERB
abrj-813	196	3	or	or	CCONJ
abrj-813	196	4	not	not	PART
abrj-813	196	5	to	to	PART
abrj-813	196	6	donate	donate	VERB
abrj-813	196	7	?	?	PUNCT
abrj-813	197	1	product	product	NOUN
abrj-813	197	2	characteristics	characteristic	NOUN
abrj-813	197	3	and	and	CCONJ
abrj-813	197	4	framing	frame	VERB
abrj-813	197	5	effects	effect	NOUN
abrj-813	197	6	of	of	ADP
abrj-813	197	7	cause	cause	NOUN
abrj-813	197	8	-	-	PUNCT
abrj-813	197	9	related	relate	VERB
abrj-813	197	10	marketing	marketing	NOUN
abrj-813	197	11	on	on	ADP
abrj-813	197	12	consumer	consumer	NOUN
abrj-813	197	13	purchase	purchase	NOUN
abrj-813	197	14	behavior	behavior	NOUN
abrj-813	197	15	.	.	PUNCT
abrj-813	198	1	psychology	psychology	NOUN
abrj-813	198	2	&	&	CCONJ
abrj-813	198	3	marketing	marketing	NOUN
abrj-813	198	4	,	,	PUNCT
abrj-813	198	5	25(12	25(12	NUM
abrj-813	198	6	)	)	PUNCT
abrj-813	198	7	,	,	PUNCT
abrj-813	198	8	1089–1110	1089–1110	NUM
abrj-813	198	9	.	.	PUNCT
abrj-813	198	10	chang	chang	PROPN
abrj-813	198	11	,	,	PUNCT
abrj-813	198	12	c.-t	c.-t	PROPN
abrj-813	198	13	.	.	PUNCT
abrj-813	198	14	,	,	PUNCT
abrj-813	198	15	&	&	CCONJ
abrj-813	198	16	lee	lee	PROPN
abrj-813	198	17	,	,	PUNCT
abrj-813	198	18	y.-k	y.-k	PROPN
abrj-813	198	19	.	.	PUNCT
abrj-813	199	1	(	(	PUNCT
abrj-813	199	2	2009	2009	NUM
abrj-813	199	3	)	)	PUNCT
abrj-813	199	4	.	.	PUNCT
abrj-813	200	1	framing	frame	VERB
abrj-813	200	2	charity	charity	NOUN
abrj-813	200	3	advertising	advertising	NOUN
abrj-813	200	4	:	:	PUNCT
abrj-813	200	5	influences	influence	NOUN
abrj-813	200	6	of	of	ADP
abrj-813	200	7	message	message	NOUN
abrj-813	200	8	framing	framing	NOUN
abrj-813	200	9	,	,	PUNCT
abrj-813	200	10	image	image	NOUN
abrj-813	200	11	valence	valence	NOUN
abrj-813	200	12	,	,	PUNCT
abrj-813	200	13	and	and	CCONJ
abrj-813	200	14	temporal	temporal	ADJ
abrj-813	200	15	framing	framing	NOUN
abrj-813	200	16	on	on	ADP
abrj-813	200	17	a	a	DET
abrj-813	200	18	charitable	charitable	ADJ
abrj-813	200	19	appeal	appeal	NOUN
abrj-813	200	20	.	.	PUNCT
abrj-813	201	1	journal	journal	PROPN
abrj-813	201	2	of	of	ADP
abrj-813	201	3	applied	apply	VERB
abrj-813	201	4	social	social	ADJ
abrj-813	201	5	psychology	psychology	NOUN
abrj-813	201	6	,	,	PUNCT
abrj-813	201	7	39(12	39(12	NUM
abrj-813	201	8	)	)	PUNCT
abrj-813	201	9	,	,	PUNCT
abrj-813	201	10	2910–2935	2910–2935	NUM
abrj-813	201	11	.	.	PUNCT
abrj-813	202	1	chang	chang	PROPN
abrj-813	202	2	,	,	PUNCT
abrj-813	202	3	c.-t	c.-t	PROPN
abrj-813	202	4	.	.	PUNCT
abrj-813	202	5	,	,	PUNCT
abrj-813	202	6	&	&	CCONJ
abrj-813	202	7	lee	lee	PROPN
abrj-813	202	8	,	,	PUNCT
abrj-813	202	9	y.-k	y.-k	PROPN
abrj-813	202	10	.	.	PUNCT
abrj-813	203	1	(	(	PUNCT
abrj-813	203	2	2010	2010	NUM
abrj-813	203	3	)	)	PUNCT
abrj-813	203	4	.	.	PUNCT
abrj-813	204	1	effects	effect	NOUN
abrj-813	204	2	of	of	ADP
abrj-813	204	3	message	message	NOUN
abrj-813	204	4	framing	framing	NOUN
abrj-813	204	5	,	,	PUNCT
abrj-813	204	6	vividness	vividness	ADJ
abrj-813	204	7	congruency	congruency	NOUN
abrj-813	204	8	,	,	PUNCT
abrj-813	204	9	and	and	CCONJ
abrj-813	204	10	statistical	statistical	ADJ
abrj-813	204	11	framing	framing	NOUN
abrj-813	204	12	on	on	ADP
abrj-813	204	13	responses	response	NOUN
abrj-813	204	14	to	to	ADP
abrj-813	204	15	charity	charity	NOUN
abrj-813	204	16	advertising	advertising	NOUN
abrj-813	204	17	.	.	PUNCT
abrj-813	205	1	international	international	ADJ
abrj-813	205	2	journal	journal	NOUN
abrj-813	205	3	of	of	ADP
abrj-813	205	4	advertising	advertising	NOUN
abrj-813	205	5	,	,	PUNCT
abrj-813	205	6	29(2	29(2	NUM
abrj-813	205	7	)	)	PUNCT
abrj-813	205	8	,	,	PUNCT
abrj-813	205	9	195–220	195–220	NUM
abrj-813	205	10	.	.	PUNCT
abrj-813	206	1	chi	chi	PROPN
abrj-813	206	2	,	,	PUNCT
abrj-813	206	3	o.	o.	PROPN
abrj-813	206	4	h.	h.	PROPN
abrj-813	206	5	,	,	PUNCT
abrj-813	206	6	denton	denton	PROPN
abrj-813	206	7	,	,	PUNCT
abrj-813	206	8	g.	g.	PROPN
abrj-813	206	9	,	,	PUNCT
abrj-813	206	10	&	&	CCONJ
abrj-813	206	11	gursoy	gursoy	NOUN
abrj-813	206	12	,	,	PUNCT
abrj-813	206	13	d.	d.	PROPN
abrj-813	206	14	(	(	PUNCT
abrj-813	206	15	2021	2021	NUM
abrj-813	206	16	)	)	PUNCT
abrj-813	206	17	.	.	PUNCT
abrj-813	207	1	interactive	interactive	ADJ
abrj-813	207	2	effects	effect	NOUN
abrj-813	207	3	of	of	ADP
abrj-813	207	4	message	message	NOUN
abrj-813	207	5	framing	framing	NOUN
abrj-813	207	6	and	and	CCONJ
abrj-813	207	7	information	information	NOUN
abrj-813	207	8	content	content	NOUN
abrj-813	207	9	on	on	ADP
abrj-813	207	10	carbon	carbon	NOUN
abrj-813	207	11	offsetting	offset	VERB
abrj-813	207	12	behaviors	behavior	NOUN
abrj-813	207	13	.	.	PUNCT
abrj-813	208	1	tourism	tourism	NOUN
abrj-813	208	2	management	management	NOUN
abrj-813	208	3	,	,	PUNCT
abrj-813	208	4	83	83	NUM
abrj-813	208	5	,	,	PUNCT
abrj-813	208	6	104244	104244	NUM
abrj-813	208	7	.	.	PUNCT
abrj-813	209	1	cordero	cordero	NOUN
abrj-813	209	2	-	-	PUNCT
abrj-813	209	3	gutiérrez	gutiérrez	PROPN
abrj-813	209	4	,	,	PUNCT
abrj-813	209	5	r.	r.	PROPN
abrj-813	209	6	,	,	PUNCT
abrj-813	209	7	aljarah	aljarah	PROPN
abrj-813	209	8	,	,	PUNCT
abrj-813	209	9	a.	a.	NOUN
abrj-813	209	10	,	,	PUNCT
abrj-813	209	11	lópez	lópez	NOUN
abrj-813	209	12	,	,	PUNCT
abrj-813	209	13	m.	m.	NOUN
abrj-813	209	14	,	,	PUNCT
abrj-813	209	15	&	&	CCONJ
abrj-813	209	16	lahuerta	lahuerta	PROPN
abrj-813	209	17	-	-	PUNCT
abrj-813	209	18	otero	otero	PROPN
abrj-813	209	19	,	,	PUNCT
abrj-813	209	20	e.	e.	PROPN
abrj-813	209	21	(	(	PUNCT
abrj-813	209	22	2023	2023	NUM
abrj-813	209	23	)	)	PUNCT
abrj-813	209	24	.	.	PUNCT
abrj-813	210	1	make	make	VERB
abrj-813	210	2	me	i	PRON
abrj-813	210	3	happy	happy	ADJ
abrj-813	210	4	,	,	PUNCT
abrj-813	210	5	make	make	VERB
abrj-813	210	6	it	it	PRON
abrj-813	210	7	credible	credible	ADJ
abrj-813	210	8	:	:	PUNCT
abrj-813	210	9	the	the	DET
abrj-813	210	10	effect	effect	NOUN
abrj-813	210	11	of	of	ADP
abrj-813	210	12	csr	csr	NOUN
abrj-813	210	13	message	message	NOUN
abrj-813	210	14	framing	frame	VERB
abrj-813	210	15	on	on	ADP
abrj-813	210	16	online	online	ADJ
abrj-813	210	17	brand	brand	NOUN
abrj-813	210	18	engagement	engagement	NOUN
abrj-813	210	19	.	.	PUNCT
abrj-813	211	1	management	management	NOUN
abrj-813	211	2	decision	decision	NOUN
abrj-813	211	3	.	.	PUNCT
abrj-813	212	1	advance	advance	VERB
abrj-813	212	2	online	online	ADJ
abrj-813	212	3	publication	publication	NOUN
abrj-813	212	4	.	.	PUNCT
abrj-813	213	1	cronin	cronin	PROPN
abrj-813	213	2	,	,	PUNCT
abrj-813	213	3	j.	j.	PROPN
abrj-813	213	4	j.	j.	PROPN
abrj-813	213	5	,	,	PUNCT
abrj-813	213	6	jr	jr	PROPN
abrj-813	213	7	.	.	PROPN
abrj-813	213	8	,	,	PUNCT
abrj-813	213	9	brady	brady	PROPN
abrj-813	213	10	,	,	PUNCT
abrj-813	213	11	m.	m.	PROPN
abrj-813	213	12	k.	k.	PROPN
abrj-813	213	13	,	,	PUNCT
abrj-813	213	14	&	&	CCONJ
abrj-813	213	15	hult	hult	PROPN
abrj-813	213	16	,	,	PUNCT
abrj-813	213	17	g.	g.	PROPN
abrj-813	213	18	t.	t.	PROPN
abrj-813	213	19	m.	m.	NOUN
abrj-813	213	20	(	(	PUNCT
abrj-813	213	21	2000	2000	NUM
abrj-813	213	22	)	)	PUNCT
abrj-813	213	23	.	.	PUNCT
abrj-813	214	1	assessing	assess	VERB
abrj-813	214	2	the	the	DET
abrj-813	214	3	effects	effect	NOUN
abrj-813	214	4	of	of	ADP
abrj-813	214	5	quality	quality	NOUN
abrj-813	214	6	,	,	PUNCT
abrj-813	214	7	value	value	NOUN
abrj-813	214	8	,	,	PUNCT
abrj-813	214	9	and	and	CCONJ
abrj-813	214	10	customer	customer	NOUN
abrj-813	214	11	satisfaction	satisfaction	NOUN
abrj-813	214	12	on	on	ADP
abrj-813	214	13	consumer	consumer	NOUN
abrj-813	214	14	behavioral	behavioral	ADJ
abrj-813	214	15	intentions	intention	NOUN
abrj-813	214	16	in	in	ADP
abrj-813	214	17	service	service	NOUN
abrj-813	214	18	environments	environment	NOUN
abrj-813	214	19	.	.	PUNCT
abrj-813	215	1	journal	journal	NOUN
abrj-813	215	2	of	of	ADP
abrj-813	215	3	retailing	retailing	NOUN
abrj-813	215	4	,	,	PUNCT
abrj-813	215	5	76(2	76(2	NUM
abrj-813	215	6	)	)	PUNCT
abrj-813	215	7	,	,	PUNCT
abrj-813	215	8	193–218	193–218	NUM
abrj-813	215	9	.	.	PUNCT
abrj-813	216	1	deng	deng	PROPN
abrj-813	216	2	,	,	PUNCT
abrj-813	216	3	n.	n.	PROPN
abrj-813	216	4	,	,	PUNCT
abrj-813	216	5	jiang	jiang	PROPN
abrj-813	216	6	,	,	PUNCT
abrj-813	216	7	x.	x.	PROPN
abrj-813	216	8	,	,	PUNCT
abrj-813	216	9	&	&	CCONJ
abrj-813	216	10	fan	fan	PROPN
abrj-813	216	11	,	,	PUNCT
abrj-813	216	12	x.	x.	NOUN
abrj-813	216	13	(	(	PUNCT
abrj-813	216	14	2023	2023	NUM
abrj-813	216	15	)	)	PUNCT
abrj-813	216	16	.	.	PUNCT
abrj-813	217	1	how	how	SCONJ
abrj-813	217	2	social	social	ADJ
abrj-813	217	3	media	medium	NOUN
abrj-813	217	4	’s	’s	PART
abrj-813	217	5	cause	cause	NOUN
abrj-813	217	6	-	-	PUNCT
abrj-813	217	7	related	relate	VERB
abrj-813	217	8	marketing	marketing	NOUN
abrj-813	217	9	activity	activity	NOUN
abrj-813	217	10	enhances	enhance	VERB
abrj-813	217	11	consumer	consumer	NOUN
abrj-813	217	12	citizenship	citizenship	NOUN
abrj-813	217	13	behavior	behavior	NOUN
abrj-813	217	14	:	:	PUNCT
abrj-813	217	15	the	the	DET
abrj-813	217	16	mediating	mediate	VERB
abrj-813	217	17	role	role	NOUN
abrj-813	217	18	of	of	ADP
abrj-813	217	19	community	community	NOUN
abrj-813	217	20	identification	identification	NOUN
abrj-813	217	21	.	.	PUNCT
abrj-813	218	1	journal	journal	NOUN
abrj-813	218	2	of	of	ADP
abrj-813	218	3	research	research	NOUN
abrj-813	218	4	in	in	ADP
abrj-813	218	5	interactive	interactive	ADJ
abrj-813	218	6	marketing	marketing	NOUN
abrj-813	218	7	,	,	PUNCT
abrj-813	218	8	17(1	17(1	NUM
abrj-813	218	9	)	)	PUNCT
abrj-813	218	10	,	,	PUNCT
abrj-813	218	11	38–60	38–60	NUM
abrj-813	218	12	.	.	PUNCT
abrj-813	219	1	dodds	dodds	PROPN
abrj-813	219	2	,	,	PUNCT
abrj-813	219	3	w.	w.	PROPN
abrj-813	219	4	b.	b.	PROPN
abrj-813	219	5	,	,	PUNCT
abrj-813	219	6	monroe	monroe	PROPN
abrj-813	219	7	,	,	PUNCT
abrj-813	219	8	k.	k.	PROPN
abrj-813	219	9	b.	b.	PROPN
abrj-813	219	10	,	,	PUNCT
abrj-813	219	11	&	&	CCONJ
abrj-813	219	12	grewal	grewal	PROPN
abrj-813	219	13	,	,	PUNCT
abrj-813	219	14	d.	d.	PROPN
abrj-813	219	15	(	(	PUNCT
abrj-813	219	16	1991	1991	NUM
abrj-813	219	17	)	)	PUNCT
abrj-813	219	18	.	.	PUNCT
abrj-813	220	1	effects	effect	NOUN
abrj-813	220	2	of	of	ADP
abrj-813	220	3	price	price	NOUN
abrj-813	220	4	,	,	PUNCT
abrj-813	220	5	brand	brand	NOUN
abrj-813	220	6	,	,	PUNCT
abrj-813	220	7	and	and	CCONJ
abrj-813	220	8	store	store	VERB
abrj-813	220	9	information	information	NOUN
abrj-813	220	10	on	on	ADP
abrj-813	220	11	buyers	buyer	NOUN
abrj-813	220	12	’	'	PUNCT
abrj-813	220	13	product	product	NOUN
abrj-813	220	14	evaluations	evaluation	NOUN
abrj-813	220	15	.	.	PUNCT
abrj-813	221	1	journal	journal	NOUN
abrj-813	221	2	of	of	ADP
abrj-813	221	3	marketing	marketing	NOUN
abrj-813	221	4	research	research	NOUN
abrj-813	221	5	,	,	PUNCT
abrj-813	221	6	28(3	28(3	NUM
abrj-813	221	7	)	)	PUNCT
abrj-813	221	8	,	,	PUNCT
abrj-813	221	9	307–319	307–319	NUM
abrj-813	221	10	.	.	PUNCT
abrj-813	222	1	du	du	PROPN
abrj-813	222	2	,	,	PUNCT
abrj-813	222	3	s.	s.	PROPN
abrj-813	222	4	,	,	PUNCT
abrj-813	222	5	bhattacharya	bhattacharya	PROPN
abrj-813	222	6	,	,	PUNCT
abrj-813	222	7	c.	c.	PROPN
abrj-813	222	8	b.	b.	PROPN
abrj-813	222	9	,	,	PUNCT
abrj-813	222	10	&	&	CCONJ
abrj-813	222	11	sen	sen	PROPN
abrj-813	222	12	,	,	PUNCT
abrj-813	222	13	s.	s.	PROPN
abrj-813	222	14	(	(	PUNCT
abrj-813	222	15	2010	2010	NUM
abrj-813	222	16	)	)	PUNCT
abrj-813	222	17	.	.	PUNCT
abrj-813	223	1	maximizing	maximize	VERB
abrj-813	223	2	business	business	NOUN
abrj-813	223	3	returns	return	NOUN
abrj-813	223	4	to	to	ADP
abrj-813	223	5	corporate	corporate	ADJ
abrj-813	223	6	social	social	ADJ
abrj-813	223	7	responsibility	responsibility	NOUN
abrj-813	223	8	.	.	PUNCT
abrj-813	224	1	international	international	ADJ
abrj-813	224	2	journal	journal	PROPN
abrj-813	224	3	of	of	ADP
abrj-813	224	4	management	management	NOUN
abrj-813	224	5	reviews	review	NOUN
abrj-813	224	6	,	,	PUNCT
abrj-813	224	7	12(1	12(1	NUM
abrj-813	224	8	)	)	PUNCT
abrj-813	224	9	,	,	PUNCT
abrj-813	224	10	8–19	8–19	NOUN
abrj-813	224	11	.	.	PUNCT
abrj-813	225	1	ellen	ellen	PROPN
abrj-813	225	2	,	,	PUNCT
abrj-813	225	3	p.	p.	PROPN
abrj-813	225	4	s.	s.	PROPN
abrj-813	225	5	,	,	PUNCT
abrj-813	225	6	webb	webb	PROPN
abrj-813	225	7	,	,	PUNCT
abrj-813	225	8	d.	d.	PROPN
abrj-813	225	9	j.	j.	PROPN
abrj-813	225	10	,	,	PUNCT
abrj-813	225	11	&	&	CCONJ
abrj-813	225	12	mohr	mohr	PROPN
abrj-813	225	13	,	,	PUNCT
abrj-813	225	14	l.	l.	PROPN
abrj-813	225	15	a.	a.	PROPN
abrj-813	225	16	(	(	PUNCT
abrj-813	225	17	2006	2006	NUM
abrj-813	225	18	)	)	PUNCT
abrj-813	225	19	.	.	PUNCT
abrj-813	226	1	building	build	VERB
abrj-813	226	2	corporate	corporate	ADJ
abrj-813	226	3	associations	association	NOUN
abrj-813	226	4	:	:	PUNCT
abrj-813	226	5	consumer	consumer	NOUN
abrj-813	226	6	attributions	attribution	NOUN
abrj-813	226	7	for	for	ADP
abrj-813	226	8	corporate	corporate	ADJ
abrj-813	226	9	socially	socially	ADV
abrj-813	226	10	responsible	responsible	ADJ
abrj-813	226	11	programs	program	NOUN
abrj-813	226	12	.	.	PUNCT
abrj-813	227	1	journal	journal	NOUN
abrj-813	227	2	of	of	ADP
abrj-813	227	3	the	the	DET
abrj-813	227	4	academy	academy	NOUN
abrj-813	227	5	of	of	ADP
abrj-813	227	6	marketing	marketing	NOUN
abrj-813	227	7	science	science	NOUN
abrj-813	227	8	,	,	PUNCT
abrj-813	227	9	34(2	34(2	NUM
abrj-813	227	10	)	)	PUNCT
abrj-813	227	11	,	,	PUNCT
abrj-813	227	12	147–157	147–157	NUM
abrj-813	227	13	.	.	PUNCT
abrj-813	228	1	gong	gong	PROPN
abrj-813	228	2	,	,	PUNCT
abrj-813	228	3	z.	z.	PROPN
abrj-813	228	4	,	,	PUNCT
abrj-813	228	5	tang	tang	PROPN
abrj-813	228	6	,	,	PUNCT
abrj-813	228	7	z.	z.	PROPN
abrj-813	228	8	,	,	PUNCT
abrj-813	228	9	&	&	CCONJ
abrj-813	228	10	li	li	PROPN
abrj-813	228	11	,	,	PUNCT
abrj-813	228	12	j.	j.	PROPN
abrj-813	228	13	(	(	PUNCT
abrj-813	228	14	2022	2022	NUM
abrj-813	228	15	)	)	PUNCT
abrj-813	228	16	.	.	PUNCT
abrj-813	229	1	what	what	PRON
abrj-813	229	2	strategy	strategy	NOUN
abrj-813	229	3	is	be	AUX
abrj-813	229	4	better	well	ADJ
abrj-813	229	5	for	for	ADP
abrj-813	229	6	promoting	promote	VERB
abrj-813	229	7	covid-19	covid-19	PROPN
abrj-813	229	8	vaccination	vaccination	NOUN
abrj-813	229	9	?	?	PUNCT
abrj-813	230	1	a	a	DET
abrj-813	230	2	comparison	comparison	NOUN
abrj-813	230	3	between	between	ADP
abrj-813	230	4	gain	gain	NOUN
abrj-813	230	5	-	-	PUNCT
abrj-813	230	6	framed	frame	VERB
abrj-813	230	7	,	,	PUNCT
abrj-813	230	8	lossframed	lossframe	VERB
abrj-813	230	9	,	,	PUNCT
abrj-813	230	10	and	and	CCONJ
abrj-813	230	11	altruistic	altruistic	ADJ
abrj-813	230	12	messages	message	NOUN
abrj-813	230	13	.	.	PUNCT
abrj-813	231	1	annals	annal	NOUN
abrj-813	231	2	of	of	ADP
abrj-813	231	3	behavioral	behavioral	ADJ
abrj-813	231	4	medicine	medicine	NOUN
abrj-813	231	5	,	,	PUNCT
abrj-813	231	6	56(4	56(4	NOUN
abrj-813	231	7	)	)	PUNCT
abrj-813	231	8	,	,	PUNCT
abrj-813	231	9	325–331	325–331	NUM
abrj-813	231	10	.	.	PUNCT
abrj-813	232	1	grau	grau	PROPN
abrj-813	232	2	,	,	PUNCT
abrj-813	232	3	s.	s.	PROPN
abrj-813	232	4	l.	l.	PROPN
abrj-813	232	5	,	,	PUNCT
abrj-813	232	6	&	&	CCONJ
abrj-813	232	7	folse	folse	PROPN
abrj-813	232	8	,	,	PUNCT
abrj-813	232	9	j.	j.	PROPN
abrj-813	232	10	a.	a.	PROPN
abrj-813	232	11	g.	g.	PROPN
abrj-813	232	12	(	(	PUNCT
abrj-813	232	13	2007	2007	NUM
abrj-813	232	14	)	)	PUNCT
abrj-813	232	15	.	.	PUNCT
abrj-813	233	1	cause	cause	NOUN
abrj-813	233	2	-	-	PUNCT
abrj-813	233	3	related	relate	VERB
abrj-813	233	4	marketing	marketing	NOUN
abrj-813	233	5	(	(	PUNCT
abrj-813	233	6	crm	crm	PROPN
abrj-813	233	7	):	):	PUNCT
abrj-813	233	8	the	the	DET
abrj-813	233	9	influence	influence	NOUN
abrj-813	233	10	of	of	ADP
abrj-813	233	11	donation	donation	NOUN
abrj-813	233	12	proximity	proximity	NOUN
abrj-813	233	13	and	and	CCONJ
abrj-813	233	14	message	message	NOUN
abrj-813	233	15	-	-	PUNCT
abrj-813	233	16	framing	frame	VERB
abrj-813	233	17	cues	cue	NOUN
abrj-813	233	18	on	on	ADP
abrj-813	233	19	the	the	DET
abrj-813	233	20	less	less	ADV
abrj-813	233	21	-	-	PUNCT
abrj-813	233	22	involved	involve	VERB
abrj-813	233	23	consumer	consumer	NOUN
abrj-813	233	24	.	.	PUNCT
abrj-813	234	1	journal	journal	NOUN
abrj-813	234	2	of	of	ADP
abrj-813	234	3	advertising	advertising	NOUN
abrj-813	234	4	,	,	PUNCT
abrj-813	234	5	36(4	36(4	NUM
abrj-813	234	6	)	)	PUNCT
abrj-813	234	7	,	,	PUNCT
abrj-813	234	8	19–33	19–33	PROPN
abrj-813	234	9	.	.	PUNCT
abrj-813	234	10	grazzini	grazzini	PROPN
abrj-813	234	11	,	,	PUNCT
abrj-813	234	12	l.	l.	PROPN
abrj-813	234	13	,	,	PUNCT
abrj-813	234	14	rodrigo	rodrigo	PROPN
abrj-813	234	15	,	,	PUNCT
abrj-813	234	16	p.	p.	PROPN
abrj-813	234	17	,	,	PUNCT
abrj-813	234	18	aiello	aiello	PROPN
abrj-813	234	19	,	,	PUNCT
abrj-813	234	20	g.	g.	PROPN
abrj-813	234	21	,	,	PUNCT
abrj-813	234	22	&	&	CCONJ
abrj-813	234	23	viglia	viglia	PROPN
abrj-813	234	24	,	,	PUNCT
abrj-813	234	25	g.	g.	PROPN
abrj-813	234	26	(	(	PUNCT
abrj-813	234	27	2018	2018	NUM
abrj-813	234	28	)	)	PUNCT
abrj-813	234	29	.	.	PUNCT
abrj-813	235	1	loss	loss	NOUN
abrj-813	235	2	or	or	CCONJ
abrj-813	235	3	gain	gain	VERB
abrj-813	235	4	?	?	PUNCT
abrj-813	236	1	the	the	DET
abrj-813	236	2	role	role	NOUN
abrj-813	236	3	of	of	ADP
abrj-813	236	4	message	message	NOUN
abrj-813	236	5	framing	frame	VERB
abrj-813	236	6	in	in	ADP
abrj-813	236	7	hotel	hotel	NOUN
abrj-813	236	8	guests	guest	NOUN
abrj-813	236	9	’	'	PUNCT
abrj-813	236	10	recycling	recycling	NOUN
abrj-813	236	11	behaviour	behaviour	NOUN
abrj-813	236	12	.	.	PUNCT
abrj-813	237	1	journal	journal	PROPN
abrj-813	237	2	of	of	ADP
abrj-813	237	3	sustainable	sustainable	ADJ
abrj-813	237	4	tourism	tourism	NOUN
abrj-813	237	5	,	,	PUNCT
abrj-813	237	6	26(11	26(11	NUM
abrj-813	237	7	)	)	PUNCT
abrj-813	237	8	,	,	PUNCT
abrj-813	237	9	1944–1966	1944–1966	NUM
abrj-813	237	10	.	.	PUNCT
abrj-813	238	1	ham	ham	PROPN
abrj-813	238	2	,	,	PUNCT
abrj-813	238	3	s.	s.	PROPN
abrj-813	238	4	,	,	PUNCT
abrj-813	238	5	&	&	CCONJ
abrj-813	238	6	choi	choi	PROPN
abrj-813	238	7	,	,	PUNCT
abrj-813	238	8	y.	y.	PROPN
abrj-813	238	9	k.	k.	PROPN
abrj-813	238	10	(	(	PUNCT
abrj-813	238	11	2012	2012	NUM
abrj-813	238	12	)	)	PUNCT
abrj-813	238	13	.	.	PUNCT
abrj-813	239	1	effect	effect	NOUN
abrj-813	239	2	of	of	ADP
abrj-813	239	3	cause	cause	NOUN
abrj-813	239	4	-	-	PUNCT
abrj-813	239	5	related	relate	VERB
abrj-813	239	6	marketing	marketing	NOUN
abrj-813	239	7	for	for	ADP
abrj-813	239	8	green	green	ADJ
abrj-813	239	9	practices	practice	NOUN
abrj-813	239	10	in	in	ADP
abrj-813	239	11	the	the	DET
abrj-813	239	12	hotel	hotel	NOUN
abrj-813	239	13	industry	industry	NOUN
abrj-813	239	14	.	.	PUNCT
abrj-813	240	1	journal	journal	PROPN
abrj-813	240	2	of	of	ADP
abrj-813	240	3	global	global	ADJ
abrj-813	240	4	scholars	scholar	NOUN
abrj-813	240	5	of	of	ADP
abrj-813	240	6	marketing	marketing	NOUN
abrj-813	240	7	science	science	NOUN
abrj-813	240	8	,	,	PUNCT
abrj-813	240	9	22(3	22(3	NUM
abrj-813	240	10	)	)	PUNCT
abrj-813	240	11	,	,	PUNCT
abrj-813	240	12	249–259	249–259	NUM
abrj-813	240	13	.	.	PUNCT
abrj-813	241	1	hamby	hamby	PROPN
abrj-813	241	2	,	,	PUNCT
abrj-813	241	3	a.	a.	PROPN
abrj-813	241	4	(	(	PUNCT
abrj-813	241	5	2016	2016	NUM
abrj-813	241	6	)	)	PUNCT
abrj-813	241	7	.	.	PUNCT
abrj-813	242	1	one	one	NUM
abrj-813	242	2	for	for	ADP
abrj-813	242	3	me	i	PRON
abrj-813	242	4	,	,	PUNCT
abrj-813	242	5	one	one	NUM
abrj-813	242	6	for	for	ADP
abrj-813	242	7	you	you	PRON
abrj-813	242	8	:	:	PUNCT
abrj-813	242	9	cause	cause	VERB
abrj-813	242	10	-	-	PUNCT
abrj-813	242	11	related	relate	VERB
abrj-813	242	12	marketing	marketing	NOUN
abrj-813	242	13	with	with	ADP
abrj-813	242	14	buy	buy	NOUN
abrj-813	242	15	-	-	PUNCT
abrj-813	242	16	one	one	NUM
abrj-813	242	17	give	give	NOUN
abrj-813	242	18	-	-	PUNCT
abrj-813	242	19	one	one	NUM
abrj-813	242	20	promotions	promotion	NOUN
abrj-813	242	21	.	.	PUNCT
abrj-813	243	1	psychology	psychology	NOUN
abrj-813	243	2	&	&	CCONJ
abrj-813	243	3	marketing	marketing	PROPN
abrj-813	243	4	,	,	PUNCT
abrj-813	243	5	33(9	33(9	NUM
abrj-813	243	6	)	)	PUNCT
abrj-813	243	7	,	,	PUNCT
abrj-813	243	8	692	692	NUM
abrj-813	243	9	–	–	PUNCT
abrj-813	243	10	703	703	NUM
abrj-813	243	11	.	.	PUNCT
abrj-813	244	1	hayes	hayes	PROPN
abrj-813	244	2	,	,	PUNCT
abrj-813	244	3	a.	a.	PROPN
abrj-813	244	4	f.	f.	PROPN
abrj-813	244	5	(	(	PUNCT
abrj-813	244	6	2017	2017	NUM
abrj-813	244	7	)	)	PUNCT
abrj-813	244	8	.	.	PUNCT
abrj-813	245	1	introduction	introduction	NOUN
abrj-813	245	2	to	to	ADP
abrj-813	245	3	mediation	mediation	NOUN
abrj-813	245	4	,	,	PUNCT
abrj-813	245	5	moderation	moderation	NOUN
abrj-813	245	6	,	,	PUNCT
abrj-813	245	7	and	and	CCONJ
abrj-813	245	8	conditional	conditional	ADJ
abrj-813	245	9	process	process	NOUN
abrj-813	245	10	analysis	analysis	NOUN
abrj-813	245	11	:	:	PUNCT
abrj-813	245	12	a	a	DET
abrj-813	245	13	regression	regression	NOUN
abrj-813	245	14	-	-	PUNCT
abrj-813	245	15	based	base	VERB
abrj-813	245	16	approach	approach	NOUN
abrj-813	245	17	(	(	PUNCT
abrj-813	245	18	2nd	2nd	ADJ
abrj-813	245	19	ed	ed	NOUN
abrj-813	245	20	.	.	PUNCT
abrj-813	245	21	)	)	PUNCT
abrj-813	245	22	.	.	PUNCT
abrj-813	246	1	guilford	guilford	PROPN
abrj-813	246	2	press	press	PROPN
abrj-813	246	3	.	.	PUNCT
abrj-813	247	1	kahneman	kahneman	PROPN
abrj-813	247	2	,	,	PUNCT
abrj-813	247	3	d.	d.	PROPN
abrj-813	247	4	,	,	PUNCT
abrj-813	247	5	&	&	CCONJ
abrj-813	247	6	tversky	tversky	PROPN
abrj-813	247	7	,	,	PUNCT
abrj-813	247	8	a.	a.	NOUN
abrj-813	247	9	(	(	PUNCT
abrj-813	247	10	1979	1979	NUM
abrj-813	247	11	)	)	PUNCT
abrj-813	247	12	.	.	PUNCT
abrj-813	248	1	prospect	prospect	PROPN
abrj-813	248	2	theory	theory	NOUN
abrj-813	248	3	:	:	PUNCT
abrj-813	248	4	an	an	DET
abrj-813	248	5	analysis	analysis	NOUN
abrj-813	248	6	of	of	ADP
abrj-813	248	7	decision	decision	NOUN
abrj-813	248	8	under	under	ADP
abrj-813	248	9	risk	risk	NOUN
abrj-813	248	10	.	.	PUNCT
abrj-813	249	1	econometrica	econometrica	PROPN
abrj-813	249	2	,	,	PUNCT
abrj-813	249	3	47(2	47(2	PROPN
abrj-813	249	4	)	)	PUNCT
abrj-813	249	5	,	,	PUNCT
abrj-813	249	6	263–291	263–291	NUM
abrj-813	249	7	.	.	PUNCT
abrj-813	250	1	kees	kees	PROPN
abrj-813	250	2	,	,	PUNCT
abrj-813	250	3	j.	j.	PROPN
abrj-813	250	4	,	,	PUNCT
abrj-813	250	5	berry	berry	PROPN
abrj-813	250	6	,	,	PUNCT
abrj-813	250	7	c.	c.	PROPN
abrj-813	250	8	,	,	PUNCT
abrj-813	250	9	burton	burton	PROPN
abrj-813	250	10	,	,	PUNCT
abrj-813	250	11	s.	s.	PROPN
abrj-813	250	12	,	,	PUNCT
abrj-813	250	13	&	&	CCONJ
abrj-813	250	14	sheehan	sheehan	PROPN
abrj-813	250	15	,	,	PUNCT
abrj-813	250	16	k.	k.	PROPN
abrj-813	250	17	(	(	PUNCT
abrj-813	250	18	2017	2017	NUM
abrj-813	250	19	)	)	PUNCT
abrj-813	250	20	.	.	PUNCT
abrj-813	251	1	an	an	DET
abrj-813	251	2	analysis	analysis	NOUN
abrj-813	251	3	of	of	ADP
abrj-813	251	4	data	datum	NOUN
abrj-813	251	5	quality	quality	NOUN
abrj-813	251	6	:	:	PUNCT
abrj-813	251	7	professional	professional	ADJ
abrj-813	251	8	panels	panel	NOUN
abrj-813	251	9	,	,	PUNCT
abrj-813	251	10	student	student	NOUN
abrj-813	251	11	subject	subject	NOUN
abrj-813	251	12	pools	pool	NOUN
abrj-813	251	13	,	,	PUNCT
abrj-813	251	14	and	and	CCONJ
abrj-813	251	15	amazon	amazon	NOUN
abrj-813	251	16	’s	’s	PART
abrj-813	251	17	mechanical	mechanical	ADJ
abrj-813	251	18	turk	turk	PROPN
abrj-813	251	19	.	.	PUNCT
abrj-813	252	1	journal	journal	PROPN
abrj-813	252	2	of	of	ADP
abrj-813	252	3	advertising	advertising	PROPN
abrj-813	252	4	,	,	PUNCT
abrj-813	252	5	46(1	46(1	PROPN
abrj-813	252	6	)	)	PUNCT
abrj-813	252	7	,	,	PUNCT
abrj-813	252	8	141–155	141–155	NUM
abrj-813	252	9	.	.	PUNCT
abrj-813	253	1	kühberger	kühberger	PROPN
abrj-813	253	2	,	,	PUNCT
abrj-813	253	3	a.	a.	PROPN
abrj-813	253	4	,	,	PUNCT
abrj-813	253	5	&	&	CCONJ
abrj-813	253	6	gradl	gradl	PROPN
abrj-813	253	7	,	,	PUNCT
abrj-813	253	8	p.	p.	NOUN
abrj-813	253	9	(	(	PUNCT
abrj-813	253	10	2013	2013	NUM
abrj-813	253	11	)	)	PUNCT
abrj-813	253	12	.	.	PUNCT
abrj-813	254	1	choice	choice	NOUN
abrj-813	254	2	,	,	PUNCT
abrj-813	254	3	rating	rating	NOUN
abrj-813	254	4	,	,	PUNCT
abrj-813	254	5	and	and	CCONJ
abrj-813	254	6	ranking	ranking	NOUN
abrj-813	254	7	:	:	PUNCT
abrj-813	254	8	framing	frame	VERB
abrj-813	254	9	effects	effect	NOUN
abrj-813	254	10	with	with	ADP
abrj-813	254	11	different	different	ADJ
abrj-813	254	12	response	response	NOUN
abrj-813	254	13	modes	mode	NOUN
abrj-813	254	14	.	.	PUNCT
abrj-813	255	1	journal	journal	NOUN
abrj-813	255	2	of	of	ADP
abrj-813	255	3	behavioral	behavioral	ADJ
abrj-813	255	4	decision	decision	NOUN
abrj-813	255	5	making	making	NOUN
abrj-813	255	6	,	,	PUNCT
abrj-813	255	7	26(2	26(2	NUM
abrj-813	255	8	)	)	PUNCT
abrj-813	255	9	,	,	PUNCT
abrj-813	255	10	109–117	109–117	NUM
abrj-813	255	11	.	.	PUNCT
abrj-813	256	1	kuo	kuo	PROPN
abrj-813	256	2	,	,	PUNCT
abrj-813	256	3	y.-f	y.-f	PROPN
abrj-813	256	4	.	.	PUNCT
abrj-813	256	5	,	,	PUNCT
abrj-813	256	6	lin	lin	PROPN
abrj-813	256	7	,	,	PUNCT
abrj-813	256	8	c.	c.	PROPN
abrj-813	256	9	s.	s.	PROPN
abrj-813	256	10	,	,	PUNCT
abrj-813	256	11	&	&	CCONJ
abrj-813	256	12	liu	liu	PROPN
abrj-813	256	13	,	,	PUNCT
abrj-813	256	14	l.-t	l.-t	PROPN
abrj-813	256	15	.	.	PUNCT
abrj-813	256	16	(	(	PUNCT
abrj-813	256	17	2022	2022	NUM
abrj-813	256	18	)	)	PUNCT
abrj-813	256	19	.	.	PUNCT
abrj-813	257	1	the	the	DET
abrj-813	257	2	effects	effect	NOUN
abrj-813	257	3	of	of	ADP
abrj-813	257	4	framing	frame	VERB
abrj-813	257	5	messages	message	NOUN
abrj-813	257	6	and	and	CCONJ
abrj-813	257	7	cause	cause	NOUN
abrj-813	257	8	-	-	PUNCT
abrj-813	257	9	related	relate	VERB
abrj-813	257	10	marketing	marketing	NOUN
abrj-813	257	11	on	on	ADP
abrj-813	257	12	backing	back	VERB
abrj-813	257	13	intentions	intention	NOUN
abrj-813	257	14	in	in	ADP
abrj-813	257	15	rewardbased	rewardbased	ADJ
abrj-813	257	16	crowdfunding	crowdfunding	NOUN
abrj-813	257	17	.	.	PUNCT
abrj-813	258	1	journal	journal	PROPN
abrj-813	258	2	of	of	ADP
abrj-813	258	3	retailing	retailing	NOUN
abrj-813	258	4	and	and	CCONJ
abrj-813	258	5	consumer	consumer	NOUN
abrj-813	258	6	services	service	NOUN
abrj-813	258	7	,	,	PUNCT
abrj-813	258	8	64	64	NUM
abrj-813	258	9	,	,	PUNCT
abrj-813	258	10	102799	102799	NUM
abrj-813	258	11	.	.	PUNCT
abrj-813	259	1	legendre	legendre	PROPN
abrj-813	259	2	,	,	PUNCT
abrj-813	259	3	s.	s.	PROPN
abrj-813	259	4	,	,	PUNCT
abrj-813	259	5	&	&	CCONJ
abrj-813	259	6	coderre	coderre	PROPN
abrj-813	259	7	,	,	PUNCT
abrj-813	259	8	f.	f.	PROPN
abrj-813	259	9	(	(	PUNCT
abrj-813	259	10	2018	2018	NUM
abrj-813	259	11	)	)	PUNCT
abrj-813	259	12	.	.	PUNCT
abrj-813	260	1	the	the	DET
abrj-813	260	2	impact	impact	NOUN
abrj-813	260	3	of	of	ADP
abrj-813	260	4	altruistic	altruistic	ADJ
abrj-813	260	5	attribution	attribution	NOUN
abrj-813	260	6	and	and	CCONJ
abrj-813	260	7	brand	brand	NOUN
abrj-813	260	8	equity	equity	NOUN
abrj-813	260	9	in	in	ADP
abrj-813	260	10	food	food	NOUN
abrj-813	260	11	label	label	NOUN
abrj-813	260	12	campaigns	campaign	NOUN
abrj-813	260	13	.	.	PUNCT
abrj-813	261	1	journal	journal	NOUN
abrj-813	261	2	of	of	ADP
abrj-813	261	3	product	product	NOUN
abrj-813	261	4	&	&	CCONJ
abrj-813	261	5	brand	brand	PROPN
abrj-813	261	6	management	management	PROPN
abrj-813	261	7	,	,	PUNCT
abrj-813	261	8	27(6	27(6	NUM
abrj-813	261	9	)	)	PUNCT
abrj-813	261	10	,	,	PUNCT
abrj-813	261	11	634–646	634–646	NUM
abrj-813	261	12	.	.	PUNCT
abrj-813	262	1	levin	levin	PROPN
abrj-813	262	2	,	,	PUNCT
abrj-813	262	3	i.	i.	PROPN
abrj-813	262	4	p.	p.	PROPN
abrj-813	262	5	,	,	PUNCT
abrj-813	262	6	&	&	CCONJ
abrj-813	262	7	gaeth	gaeth	PROPN
abrj-813	262	8	,	,	PUNCT
abrj-813	262	9	g.	g.	PROPN
abrj-813	262	10	j.	j.	PROPN
abrj-813	262	11	(	(	PUNCT
abrj-813	262	12	1988	1988	NUM
abrj-813	262	13	)	)	PUNCT
abrj-813	262	14	.	.	PUNCT
abrj-813	263	1	how	how	SCONJ
abrj-813	263	2	consumers	consumer	NOUN
abrj-813	263	3	are	be	AUX
abrj-813	263	4	affected	affect	VERB
abrj-813	263	5	by	by	ADP
abrj-813	263	6	the	the	DET
abrj-813	263	7	framing	framing	NOUN
abrj-813	263	8	of	of	ADP
abrj-813	263	9	attribute	attribute	NOUN
abrj-813	263	10	information	information	NOUN
abrj-813	263	11	before	before	ADV
abrj-813	263	12	and	and	CCONJ
abrj-813	263	13	after	after	ADP
abrj-813	263	14	consuming	consume	VERB
abrj-813	263	15	the	the	DET
abrj-813	263	16	product	product	NOUN
abrj-813	263	17	.	.	PUNCT
abrj-813	264	1	journal	journal	NOUN
abrj-813	264	2	of	of	ADP
abrj-813	264	3	consumer	consumer	NOUN
abrj-813	264	4	research	research	NOUN
abrj-813	264	5	,	,	PUNCT
abrj-813	264	6	15(3	15(3	NUM
abrj-813	264	7	)	)	PUNCT
abrj-813	264	8	,	,	PUNCT
abrj-813	264	9	374–378	374–378	NUM
abrj-813	264	10	.	.	PUNCT
abrj-813	265	1	lichtenstein	lichtenstein	PROPN
abrj-813	265	2	,	,	PUNCT
abrj-813	265	3	d.	d.	PROPN
abrj-813	265	4	r.	r.	PROPN
abrj-813	265	5	,	,	PUNCT
abrj-813	265	6	drumwright	drumwright	NOUN
abrj-813	265	7	,	,	PUNCT
abrj-813	265	8	m.	m.	PROPN
abrj-813	265	9	e.	e.	PROPN
abrj-813	265	10	,	,	PUNCT
abrj-813	265	11	&	&	CCONJ
abrj-813	265	12	braig	braig	PROPN
abrj-813	265	13	,	,	PUNCT
abrj-813	265	14	b.	b.	PROPN
abrj-813	265	15	m.	m.	PROPN
abrj-813	265	16	(	(	PUNCT
abrj-813	265	17	2004	2004	NUM
abrj-813	265	18	)	)	PUNCT
abrj-813	265	19	.	.	PUNCT
abrj-813	266	1	the	the	DET
abrj-813	266	2	effect	effect	NOUN
abrj-813	266	3	of	of	ADP
abrj-813	266	4	corporate	corporate	ADJ
abrj-813	266	5	social	social	ADJ
abrj-813	266	6	responsibility	responsibility	NOUN
abrj-813	266	7	on	on	ADP
abrj-813	266	8	customer	customer	NOUN
abrj-813	266	9	donations	donation	NOUN
abrj-813	266	10	to	to	ADP
abrj-813	266	11	corporate	corporate	ADJ
abrj-813	266	12	-	-	PUNCT
abrj-813	266	13	supported	support	VERB
abrj-813	266	14	nonprofits	nonprofit	NOUN
abrj-813	266	15	.	.	PUNCT
abrj-813	267	1	journal	journal	NOUN
abrj-813	267	2	of	of	ADP
abrj-813	267	3	marketing	marketing	NOUN
abrj-813	267	4	,	,	PUNCT
abrj-813	267	5	68(4	68(4	NUM
abrj-813	267	6	)	)	PUNCT
abrj-813	267	7	,	,	PUNCT
abrj-813	267	8	16–32	16–32	NUM
abrj-813	267	9	.	.	PUNCT
abrj-813	267	10	mobarak	mobarak	PROPN
abrj-813	267	11	,	,	PUNCT
abrj-813	267	12	n.	n.	NOUN
abrj-813	267	13	m.	m.	NOUN
abrj-813	267	14	,	,	PUNCT
abrj-813	267	15	nassar	nassar	PROPN
abrj-813	267	16	,	,	PUNCT
abrj-813	267	17	m.	m.	NOUN
abrj-813	267	18	a.	a.	PROPN
abrj-813	267	19	,	,	PUNCT
abrj-813	267	20	&	&	CCONJ
abrj-813	267	21	barakat	barakat	PROPN
abrj-813	267	22	,	,	PUNCT
abrj-813	267	23	m.	m.	NOUN
abrj-813	267	24	o.	o.	PROPN
abrj-813	267	25	(	(	PUNCT
abrj-813	267	26	2022	2022	NUM
abrj-813	267	27	)	)	PUNCT
abrj-813	267	28	.	.	PUNCT
abrj-813	268	1	cause	cause	NOUN
abrj-813	268	2	-	-	PUNCT
abrj-813	268	3	related	relate	VERB
abrj-813	268	4	marketing	marketing	NOUN
abrj-813	268	5	and	and	CCONJ
abrj-813	268	6	its	its	PRON
abrj-813	268	7	impact	impact	NOUN
abrj-813	268	8	on	on	ADP
abrj-813	268	9	brand	brand	NOUN
abrj-813	268	10	image	image	NOUN
abrj-813	268	11	and	and	CCONJ
abrj-813	268	12	loyalty	loyalty	NOUN
abrj-813	268	13	:	:	PUNCT
abrj-813	268	14	evidence	evidence	NOUN
abrj-813	268	15	from	from	ADP
abrj-813	268	16	international	international	ADJ
abrj-813	268	17	fast	fast	ADJ
abrj-813	268	18	-	-	PUNCT
abrj-813	268	19	food	food	NOUN
abrj-813	268	20	chains	chain	NOUN
abrj-813	268	21	.	.	PUNCT
abrj-813	269	1	journal	journal	NOUN
abrj-813	269	2	of	of	ADP
abrj-813	269	3	foodservice	foodservice	NOUN
abrj-813	269	4	business	business	NOUN
abrj-813	269	5	research	research	NOUN
abrj-813	269	6	,	,	PUNCT
abrj-813	269	7	advance	advance	VERB
abrj-813	269	8	online	online	ADJ
abrj-813	269	9	publication	publication	NOUN
abrj-813	269	10	,	,	PUNCT
abrj-813	269	11	1–26	1–26	NOUN
abrj-813	269	12	.	.	PUNCT
abrj-813	270	1	moosmayer	moosmayer	PROPN
abrj-813	270	2	,	,	PUNCT
abrj-813	270	3	d.	d.	PROPN
abrj-813	270	4	c.	c.	PROPN
abrj-813	270	5	,	,	PUNCT
abrj-813	270	6	&	&	CCONJ
abrj-813	270	7	fuljahn	fuljahn	PROPN
abrj-813	270	8	,	,	PUNCT
abrj-813	270	9	a.	a.	NOUN
abrj-813	270	10	(	(	PUNCT
abrj-813	270	11	2013	2013	NUM
abrj-813	270	12	)	)	PUNCT
abrj-813	270	13	.	.	PUNCT
abrj-813	271	1	corporate	corporate	ADJ
abrj-813	271	2	motive	motive	NOUN
abrj-813	271	3	and	and	CCONJ
abrj-813	271	4	fit	fit	ADJ
abrj-813	271	5	in	in	ADP
abrj-813	271	6	cause	cause	NOUN
abrj-813	271	7	-	-	PUNCT
abrj-813	271	8	related	relate	VERB
abrj-813	271	9	marketing	marketing	NOUN
abrj-813	271	10	.	.	PUNCT
abrj-813	272	1	journal	journal	NOUN
abrj-813	272	2	of	of	ADP
abrj-813	272	3	product	product	NOUN
abrj-813	272	4	&	&	CCONJ
abrj-813	272	5	brand	brand	PROPN
abrj-813	272	6	management	management	NOUN
abrj-813	272	7	,	,	PUNCT
abrj-813	272	8	22(3	22(3	NUM
abrj-813	272	9	)	)	PUNCT
abrj-813	272	10	,	,	PUNCT
abrj-813	272	11	200–207	200–207	NUM
abrj-813	272	12	.	.	PUNCT
abrj-813	273	1	peloza	peloza	PROPN
abrj-813	273	2	,	,	PUNCT
abrj-813	273	3	j.	j.	PROPN
abrj-813	273	4	,	,	PUNCT
abrj-813	273	5	&	&	CCONJ
abrj-813	273	6	shang	shang	PROPN
abrj-813	273	7	,	,	PUNCT
abrj-813	273	8	j.	j.	PROPN
abrj-813	273	9	(	(	PUNCT
abrj-813	273	10	2011	2011	NUM
abrj-813	273	11	)	)	PUNCT
abrj-813	273	12	.	.	PUNCT
abrj-813	274	1	how	how	SCONJ
abrj-813	274	2	can	can	AUX
abrj-813	274	3	corporate	corporate	ADJ
abrj-813	274	4	social	social	ADJ
abrj-813	274	5	responsibility	responsibility	NOUN
abrj-813	274	6	activities	activity	NOUN
abrj-813	274	7	create	create	VERB
abrj-813	274	8	value	value	NOUN
abrj-813	274	9	for	for	ADP
abrj-813	274	10	stakeholders	stakeholder	NOUN
abrj-813	274	11	?	?	PUNCT
abrj-813	275	1	a	a	DET
abrj-813	275	2	systematic	systematic	ADJ
abrj-813	275	3	review	review	NOUN
abrj-813	275	4	.	.	PUNCT
abrj-813	276	1	journal	journal	NOUN
abrj-813	276	2	of	of	ADP
abrj-813	276	3	the	the	DET
abrj-813	276	4	academy	academy	NOUN
abrj-813	276	5	of	of	ADP
abrj-813	276	6	marketing	marketing	NOUN
abrj-813	276	7	science	science	NOUN
abrj-813	276	8	,	,	PUNCT
abrj-813	276	9	39(1	39(1	NUM
abrj-813	276	10	)	)	PUNCT
abrj-813	276	11	,	,	PUNCT
abrj-813	276	12	117–135	117–135	NUM
abrj-813	276	13	.	.	PUNCT
abrj-813	276	14	petty	petty	PROPN
abrj-813	276	15	,	,	PUNCT
abrj-813	276	16	r.	r.	PROPN
abrj-813	276	17	e.	e.	PROPN
abrj-813	276	18	,	,	PUNCT
abrj-813	276	19	&	&	CCONJ
abrj-813	276	20	cacioppo	cacioppo	PROPN
abrj-813	276	21	,	,	PUNCT
abrj-813	276	22	j.	j.	PROPN
abrj-813	276	23	t.	t.	PROPN
abrj-813	276	24	(	(	PUNCT
abrj-813	276	25	1986	1986	NUM
abrj-813	276	26	)	)	PUNCT
abrj-813	276	27	.	.	PUNCT
abrj-813	277	1	the	the	DET
abrj-813	277	2	elaboration	elaboration	NOUN
abrj-813	277	3	likelihood	likelihood	NOUN
abrj-813	277	4	model	model	NOUN
abrj-813	277	5	of	of	ADP
abrj-813	277	6	persuasion	persuasion	NOUN
abrj-813	277	7	.	.	PUNCT
abrj-813	278	1	in	in	ADP
abrj-813	278	2	communication	communication	NOUN
abrj-813	278	3	and	and	CCONJ
abrj-813	278	4	persuasion	persuasion	NOUN
abrj-813	278	5	(	(	PUNCT
abrj-813	278	6	pp	pp	ADJ
abrj-813	278	7	.	.	PUNCT
abrj-813	278	8	1–24	1–24	PROPN
abrj-813	278	9	)	)	PUNCT
abrj-813	278	10	.	.	PUNCT
abrj-813	279	1	springer	springer	NOUN
abrj-813	279	2	.	.	PUNCT
abrj-813	280	1	romani	romani	PROPN
abrj-813	280	2	,	,	PUNCT
abrj-813	280	3	s.	s.	PROPN
abrj-813	280	4	,	,	PUNCT
abrj-813	280	5	grappi	grappi	PROPN
abrj-813	280	6	,	,	PUNCT
abrj-813	280	7	s.	s.	PROPN
abrj-813	280	8	,	,	PUNCT
abrj-813	280	9	&	&	CCONJ
abrj-813	280	10	bagozzi	bagozzi	PROPN
abrj-813	280	11	,	,	PUNCT
abrj-813	280	12	r.	r.	PROPN
abrj-813	280	13	p.	p.	PROPN
abrj-813	280	14	(	(	PUNCT
abrj-813	280	15	2013	2013	NUM
abrj-813	280	16	)	)	PUNCT
abrj-813	280	17	.	.	PUNCT
abrj-813	281	1	explaining	explain	VERB
abrj-813	281	2	consumer	consumer	NOUN
abrj-813	281	3	reactions	reaction	NOUN
abrj-813	281	4	to	to	ADP
abrj-813	281	5	corporate	corporate	ADJ
abrj-813	281	6	social	social	ADJ
abrj-813	281	7	responsibility	responsibility	NOUN
abrj-813	281	8	:	:	PUNCT
abrj-813	281	9	the	the	DET
abrj-813	281	10	role	role	NOUN
abrj-813	281	11	of	of	ADP
abrj-813	281	12	gratitude	gratitude	NOUN
abrj-813	281	13	and	and	CCONJ
abrj-813	281	14	altruistic	altruistic	ADJ
abrj-813	281	15	values	value	NOUN
abrj-813	281	16	.	.	PUNCT
abrj-813	282	1	journal	journal	NOUN
abrj-813	282	2	of	of	ADP
abrj-813	282	3	business	business	NOUN
abrj-813	282	4	ethics	ethic	NOUN
abrj-813	282	5	,	,	PUNCT
abrj-813	282	6	114(2	114(2	NUM
abrj-813	282	7	)	)	PUNCT
abrj-813	282	8	,	,	PUNCT
abrj-813	282	9	193–206	193–206	NUM
abrj-813	282	10	.	.	PUNCT
abrj-813	283	1	sánchez	sánchez	NOUN
abrj-813	283	2	-	-	PUNCT
abrj-813	283	3	fernández	fernández	PROPN
abrj-813	283	4	,	,	PUNCT
abrj-813	283	5	r.	r.	PROPN
abrj-813	283	6	,	,	PUNCT
abrj-813	283	7	&	&	CCONJ
abrj-813	283	8	iniesta	iniesta	PROPN
abrj-813	283	9	-	-	PUNCT
abrj-813	283	10	bonillo	bonillo	PROPN
abrj-813	283	11	,	,	PUNCT
abrj-813	283	12	m.	m.	NOUN
abrj-813	283	13	á	á	PROPN
abrj-813	283	14	.	.	PUNCT
abrj-813	283	15	(	(	PUNCT
abrj-813	283	16	2007	2007	NUM
abrj-813	283	17	)	)	PUNCT
abrj-813	283	18	.	.	PUNCT
abrj-813	284	1	the	the	DET
abrj-813	284	2	concept	concept	NOUN
abrj-813	284	3	of	of	ADP
abrj-813	284	4	perceived	perceive	VERB
abrj-813	284	5	value	value	NOUN
abrj-813	284	6	:	:	PUNCT
abrj-813	284	7	a	a	DET
abrj-813	284	8	systematic	systematic	ADJ
abrj-813	284	9	review	review	NOUN
abrj-813	284	10	of	of	ADP
abrj-813	284	11	the	the	DET
abrj-813	284	12	research	research	NOUN
abrj-813	284	13	.	.	PUNCT
abrj-813	285	1	marketing	marketing	NOUN
abrj-813	285	2	theory	theory	NOUN
abrj-813	285	3	,	,	PUNCT
abrj-813	285	4	7(4	7(4	NUM
abrj-813	285	5	)	)	PUNCT
abrj-813	285	6	,	,	PUNCT
abrj-813	285	7	427–451	427–451	NUM
abrj-813	285	8	.	.	PUNCT
abrj-813	286	1	sheth	sheth	PROPN
abrj-813	286	2	,	,	PUNCT
abrj-813	286	3	j.	j.	PROPN
abrj-813	286	4	n.	n.	PROPN
abrj-813	286	5	,	,	PUNCT
abrj-813	286	6	sethia	sethia	PROPN
abrj-813	286	7	,	,	PUNCT
abrj-813	286	8	n.	n.	PROPN
abrj-813	286	9	k.	k.	PROPN
abrj-813	286	10	,	,	PUNCT
abrj-813	286	11	&	&	CCONJ
abrj-813	286	12	srinivas	srinivas	PROPN
abrj-813	286	13	,	,	PUNCT
abrj-813	286	14	s.	s.	PROPN
abrj-813	286	15	(	(	PUNCT
abrj-813	286	16	2011	2011	NUM
abrj-813	286	17	)	)	PUNCT
abrj-813	286	18	.	.	PUNCT
abrj-813	287	1	mindful	mindful	ADJ
abrj-813	287	2	consumption	consumption	NOUN
abrj-813	287	3	:	:	PUNCT
abrj-813	287	4	a	a	DET
abrj-813	287	5	customer	customer	NOUN
abrj-813	287	6	-	-	PUNCT
abrj-813	287	7	centric	centric	NOUN
abrj-813	287	8	approach	approach	NOUN
abrj-813	287	9	to	to	ADP
abrj-813	287	10	sustainability	sustainability	NOUN
abrj-813	287	11	.	.	PUNCT
abrj-813	288	1	journal	journal	NOUN
abrj-813	288	2	of	of	ADP
abrj-813	288	3	the	the	DET
abrj-813	288	4	academy	academy	NOUN
abrj-813	288	5	of	of	ADP
abrj-813	288	6	marketing	marketing	NOUN
abrj-813	288	7	science	science	NOUN
abrj-813	288	8	,	,	PUNCT
abrj-813	288	9	39(1	39(1	NUM
abrj-813	288	10	)	)	PUNCT
abrj-813	288	11	,	,	PUNCT
abrj-813	288	12	21–39	21–39	NUM
abrj-813	288	13	.	.	PUNCT
abrj-813	289	1	sparks	spark	NOUN
abrj-813	289	2	,	,	PUNCT
abrj-813	289	3	b.	b.	PROPN
abrj-813	289	4	a.	a.	PROPN
abrj-813	289	5	,	,	PUNCT
abrj-813	289	6	&	&	CCONJ
abrj-813	289	7	browning	browning	PROPN
abrj-813	289	8	,	,	PUNCT
abrj-813	289	9	v.	v.	PROPN
abrj-813	289	10	(	(	PUNCT
abrj-813	289	11	2011	2011	NUM
abrj-813	289	12	)	)	PUNCT
abrj-813	289	13	.	.	PUNCT
abrj-813	290	1	the	the	DET
abrj-813	290	2	impact	impact	NOUN
abrj-813	290	3	of	of	ADP
abrj-813	290	4	online	online	ADJ
abrj-813	290	5	reviews	review	NOUN
abrj-813	290	6	on	on	ADP
abrj-813	290	7	hotel	hotel	NOUN
abrj-813	290	8	booking	booking	NOUN
abrj-813	290	9	intentions	intention	NOUN
abrj-813	290	10	and	and	CCONJ
abrj-813	290	11	perception	perception	NOUN
abrj-813	290	12	of	of	ADP
abrj-813	290	13	trust	trust	NOUN
abrj-813	290	14	.	.	PUNCT
abrj-813	291	1	tourism	tourism	NOUN
abrj-813	291	2	management	management	NOUN
abrj-813	291	3	,	,	PUNCT
abrj-813	291	4	32(6	32(6	NUM
abrj-813	291	5	)	)	PUNCT
abrj-813	291	6	,	,	PUNCT
abrj-813	291	7	1310–1323	1310–1323	NUM
abrj-813	291	8	.	.	PUNCT
abrj-813	292	1	stadlthanner	stadlthanner	NOUN
abrj-813	292	2	,	,	PUNCT
abrj-813	292	3	k.	k.	PROPN
abrj-813	292	4	a.	a.	PROPN
abrj-813	292	5	,	,	PUNCT
abrj-813	292	6	andreu	andreu	PROPN
abrj-813	292	7	,	,	PUNCT
abrj-813	292	8	l.	l.	PROPN
abrj-813	292	9	,	,	PUNCT
abrj-813	292	10	ribeiro	ribeiro	PROPN
abrj-813	292	11	,	,	PUNCT
abrj-813	292	12	m.	m.	NOUN
abrj-813	292	13	a.	a.	PROPN
abrj-813	292	14	,	,	PUNCT
abrj-813	292	15	font	font	NOUN
abrj-813	292	16	,	,	PUNCT
abrj-813	292	17	x.	x.	NOUN
abrj-813	292	18	,	,	PUNCT
abrj-813	292	19	&	&	CCONJ
abrj-813	292	20	mattila	mattila	PROPN
abrj-813	292	21	,	,	PUNCT
abrj-813	292	22	a.	a.	PROPN
abrj-813	292	23	s.	s.	PROPN
abrj-813	292	24	(	(	PUNCT
abrj-813	292	25	2022	2022	NUM
abrj-813	292	26	)	)	PUNCT
abrj-813	292	27	.	.	PUNCT
abrj-813	293	1	the	the	DET
abrj-813	293	2	effects	effect	NOUN
abrj-813	293	3	of	of	ADP
abrj-813	293	4	message	message	NOUN
abrj-813	293	5	framing	frame	VERB
abrj-813	293	6	in	in	ADP
abrj-813	293	7	csr	csr	NOUN
abrj-813	293	8	advertising	advertising	NOUN
abrj-813	293	9	on	on	ADP
abrj-813	293	10	consumers	consumer	NOUN
abrj-813	293	11	’	’	PART
abrj-813	293	12	emotions	emotion	NOUN
abrj-813	293	13	,	,	PUNCT
abrj-813	293	14	attitudes	attitude	NOUN
abrj-813	293	15	,	,	PUNCT
abrj-813	293	16	and	and	CCONJ
abrj-813	293	17	behavioral	behavioral	ADJ
abrj-813	293	18	intentions	intention	NOUN
abrj-813	293	19	.	.	PUNCT
abrj-813	294	1	journal	journal	PROPN
abrj-813	294	2	of	of	ADP
abrj-813	294	3	hospitality	hospitality	NOUN
abrj-813	294	4	marketing	marketing	NOUN
abrj-813	294	5	&	&	CCONJ
abrj-813	294	6	management	management	NOUN
abrj-813	294	7	,	,	PUNCT
abrj-813	294	8	31(7	31(7	NUM
abrj-813	294	9	)	)	PUNCT
abrj-813	294	10	,	,	PUNCT
abrj-813	294	11	777–796	777–796	NUM
abrj-813	294	12	.	.	PUNCT
abrj-813	295	1	sweeney	sweeney	PROPN
abrj-813	295	2	,	,	PUNCT
abrj-813	295	3	j.	j.	PROPN
abrj-813	295	4	c.	c.	PROPN
abrj-813	295	5	,	,	PUNCT
abrj-813	295	6	&	&	CCONJ
abrj-813	295	7	soutar	soutar	NOUN
abrj-813	295	8	,	,	PUNCT
abrj-813	295	9	g.	g.	PROPN
abrj-813	295	10	n.	n.	PROPN
abrj-813	295	11	(	(	PUNCT
abrj-813	295	12	2001	2001	NUM
abrj-813	295	13	)	)	PUNCT
abrj-813	295	14	.	.	PUNCT
abrj-813	296	1	consumer	consumer	NOUN
abrj-813	296	2	perceived	perceive	VERB
abrj-813	296	3	value	value	NOUN
abrj-813	296	4	:	:	PUNCT
abrj-813	296	5	the	the	DET
abrj-813	296	6	development	development	NOUN
abrj-813	296	7	of	of	ADP
abrj-813	296	8	a	a	DET
abrj-813	296	9	multiple	multiple	ADJ
abrj-813	296	10	item	item	NOUN
abrj-813	296	11	scale	scale	NOUN
abrj-813	296	12	.	.	PUNCT
abrj-813	297	1	journal	journal	NOUN
abrj-813	297	2	of	of	ADP
abrj-813	297	3	retailing	retailing	NOUN
abrj-813	297	4	,	,	PUNCT
abrj-813	297	5	77(2	77(2	NOUN
abrj-813	297	6	)	)	PUNCT
abrj-813	297	7	,	,	PUNCT
abrj-813	297	8	203	203	NUM
abrj-813	297	9	–	–	SYM
abrj-813	297	10	220	220	NUM
abrj-813	297	11	.	.	PUNCT
abrj-813	297	12	asian	asian	ADJ
abrj-813	297	13	business	business	PROPN
abrj-813	297	14	research	research	NOUN
abrj-813	297	15	journal	journal	NOUN
abrj-813	297	16	,	,	PUNCT
abrj-813	297	17	2023	2023	NUM
abrj-813	297	18	,	,	PUNCT
abrj-813	297	19	8	8	NUM
abrj-813	297	20	:	:	SYM
abrj-813	297	21	6	6	NUM
abrj-813	297	22	-	-	SYM
abrj-813	297	23	12	12	NUM
abrj-813	297	24	12	12	NUM
abrj-813	297	25	©	©	PROPN
abrj-813	297	26	2023	2023	NUM
abrj-813	297	27	by	by	ADP
abrj-813	297	28	the	the	DET
abrj-813	297	29	authors	author	NOUN
abrj-813	297	30	;	;	PUNCT
abrj-813	297	31	licensee	licensee	NOUN
abrj-813	297	32	eastern	eastern	ADJ
abrj-813	297	33	centre	centre	NOUN
abrj-813	297	34	of	of	ADP
abrj-813	297	35	science	science	NOUN
abrj-813	297	36	and	and	CCONJ
abrj-813	297	37	education	education	NOUN
abrj-813	297	38	,	,	PUNCT
abrj-813	297	39	usa	usa	PROPN
abrj-813	297	40	tanford	tanford	PROPN
abrj-813	297	41	,	,	PUNCT
abrj-813	297	42	s.	s.	PROPN
abrj-813	297	43	,	,	PUNCT
abrj-813	297	44	kim	kim	PROPN
abrj-813	297	45	,	,	PUNCT
abrj-813	297	46	m.	m.	NOUN
abrj-813	297	47	,	,	PUNCT
abrj-813	297	48	&	&	CCONJ
abrj-813	297	49	kim	kim	PROPN
abrj-813	297	50	,	,	PUNCT
abrj-813	297	51	e.	e.	PROPN
abrj-813	297	52	j.	j.	PROPN
abrj-813	297	53	(	(	PUNCT
abrj-813	297	54	2020	2020	NUM
abrj-813	297	55	)	)	PUNCT
abrj-813	297	56	.	.	PUNCT
abrj-813	298	1	priming	prime	VERB
abrj-813	298	2	social	social	ADJ
abrj-813	298	3	media	medium	NOUN
abrj-813	298	4	and	and	CCONJ
abrj-813	298	5	framing	frame	VERB
abrj-813	298	6	cause	cause	NOUN
abrj-813	298	7	-	-	PUNCT
abrj-813	298	8	related	relate	VERB
abrj-813	298	9	marketing	marketing	NOUN
abrj-813	298	10	to	to	PART
abrj-813	298	11	promote	promote	VERB
abrj-813	298	12	sustainable	sustainable	ADJ
abrj-813	298	13	hotel	hotel	NOUN
abrj-813	298	14	choice	choice	NOUN
abrj-813	298	15	.	.	PUNCT
abrj-813	299	1	journal	journal	NOUN
abrj-813	299	2	of	of	ADP
abrj-813	299	3	sustainable	sustainable	ADJ
abrj-813	299	4	tourism	tourism	NOUN
abrj-813	299	5	,	,	PUNCT
abrj-813	299	6	28(11	28(11	NUM
abrj-813	299	7	)	)	PUNCT
abrj-813	299	8	,	,	PUNCT
abrj-813	299	9	1762–1781	1762–1781	NUM
abrj-813	299	10	.	.	X
abrj-813	300	1	tu	tu	PROPN
abrj-813	300	2	,	,	PUNCT
abrj-813	300	3	y.-t	y.-t	NOUN
abrj-813	300	4	.	.	PUNCT
abrj-813	300	5	,	,	PUNCT
abrj-813	300	6	chang	chang	PROPN
abrj-813	300	7	,	,	PUNCT
abrj-813	300	8	h.-c	h.-c	PROPN
abrj-813	300	9	.	.	PUNCT
abrj-813	300	10	,	,	PUNCT
abrj-813	300	11	&	&	CCONJ
abrj-813	300	12	chen	chen	PROPN
abrj-813	300	13	,	,	PUNCT
abrj-813	300	14	c.-y	c.-y	NOUN
abrj-813	300	15	.	.	PUNCT
abrj-813	301	1	(	(	PUNCT
abrj-813	301	2	2013	2013	NUM
abrj-813	301	3	)	)	PUNCT
abrj-813	301	4	.	.	PUNCT
abrj-813	302	1	customer	customer	NOUN
abrj-813	302	2	brand	brand	NOUN
abrj-813	302	3	image	image	NOUN
abrj-813	302	4	and	and	CCONJ
abrj-813	302	5	loyalty	loyalty	NOUN
abrj-813	302	6	:	:	PUNCT
abrj-813	302	7	an	an	DET
abrj-813	302	8	exploratory	exploratory	ADJ
abrj-813	302	9	study	study	NOUN
abrj-813	302	10	of	of	ADP
abrj-813	302	11	consumer	consumer	NOUN
abrj-813	302	12	responses	response	NOUN
abrj-813	302	13	to	to	ADP
abrj-813	302	14	advertising	advertising	NOUN
abrj-813	302	15	framing	framing	NOUN
abrj-813	302	16	.	.	PUNCT
abrj-813	303	1	international	international	ADJ
abrj-813	303	2	journal	journal	PROPN
abrj-813	303	3	of	of	ADP
abrj-813	303	4	management	management	NOUN
abrj-813	303	5	,	,	PUNCT
abrj-813	303	6	economics	economic	NOUN
abrj-813	303	7	and	and	CCONJ
abrj-813	303	8	social	social	ADJ
abrj-813	303	9	sciences	science	NOUN
abrj-813	303	10	,	,	PUNCT
abrj-813	303	11	2(1	2(1	NUM
abrj-813	303	12	)	)	PUNCT
abrj-813	303	13	,	,	PUNCT
abrj-813	303	14	1–15	1–15	NUM
abrj-813	303	15	.	.	PUNCT
abrj-813	304	1	white	white	PROPN
abrj-813	304	2	,	,	PUNCT
abrj-813	304	3	k.	k.	PROPN
abrj-813	304	4	,	,	PUNCT
abrj-813	304	5	macdonnell	macdonnell	PROPN
abrj-813	304	6	,	,	PUNCT
abrj-813	304	7	r.	r.	PROPN
abrj-813	304	8	,	,	PUNCT
abrj-813	304	9	&	&	CCONJ
abrj-813	304	10	dahl	dahl	PROPN
abrj-813	304	11	,	,	PUNCT
abrj-813	304	12	d.	d.	PROPN
abrj-813	304	13	w.	w.	PROPN
abrj-813	304	14	(	(	PUNCT
abrj-813	304	15	2011	2011	NUM
abrj-813	304	16	)	)	PUNCT
abrj-813	304	17	.	.	PUNCT
abrj-813	305	1	it	it	PRON
abrj-813	305	2	’s	’	VERB
abrj-813	305	3	the	the	DET
abrj-813	305	4	mind	mind	NOUN
abrj-813	305	5	-	-	PUNCT
abrj-813	305	6	set	set	NOUN
abrj-813	305	7	that	that	PRON
abrj-813	305	8	matters	matter	VERB
abrj-813	305	9	:	:	PUNCT
abrj-813	305	10	the	the	DET
abrj-813	305	11	role	role	NOUN
abrj-813	305	12	of	of	ADP
abrj-813	305	13	construal	construal	ADJ
abrj-813	305	14	level	level	NOUN
abrj-813	305	15	and	and	CCONJ
abrj-813	305	16	message	message	NOUN
abrj-813	305	17	framing	frame	VERB
abrj-813	305	18	in	in	ADP
abrj-813	305	19	influencing	influence	VERB
abrj-813	305	20	consumer	consumer	NOUN
abrj-813	305	21	efficacy	efficacy	NOUN
abrj-813	305	22	and	and	CCONJ
abrj-813	305	23	conservation	conservation	NOUN
abrj-813	305	24	behaviors	behavior	NOUN
abrj-813	305	25	.	.	PUNCT
abrj-813	306	1	journal	journal	NOUN
abrj-813	306	2	of	of	ADP
abrj-813	306	3	marketing	marketing	NOUN
abrj-813	306	4	research	research	NOUN
abrj-813	306	5	,	,	PUNCT
abrj-813	306	6	48(3	48(3	PROPN
abrj-813	306	7	)	)	PUNCT
abrj-813	306	8	,	,	PUNCT
abrj-813	306	9	472–485	472–485	NUM
abrj-813	306	10	.	.	PUNCT
abrj-813	307	1	zeithaml	zeithaml	PROPN
abrj-813	307	2	,	,	PUNCT
abrj-813	307	3	v.	v.	ADP
abrj-813	307	4	a.	a.	NOUN
abrj-813	307	5	(	(	PUNCT
abrj-813	307	6	1988	1988	NUM
abrj-813	307	7	)	)	PUNCT
abrj-813	307	8	.	.	PUNCT
abrj-813	308	1	consumer	consumer	NOUN
abrj-813	308	2	perceptions	perception	NOUN
abrj-813	308	3	of	of	ADP
abrj-813	308	4	price	price	NOUN
abrj-813	308	5	,	,	PUNCT
abrj-813	308	6	quality	quality	NOUN
abrj-813	308	7	,	,	PUNCT
abrj-813	308	8	and	and	CCONJ
abrj-813	308	9	value	value	NOUN
abrj-813	308	10	:	:	PUNCT
abrj-813	308	11	a	a	DET
abrj-813	308	12	means	mean	NOUN
abrj-813	308	13	–	–	PUNCT
abrj-813	308	14	end	end	NOUN
abrj-813	308	15	model	model	NOUN
abrj-813	308	16	and	and	CCONJ
abrj-813	308	17	synthesis	synthesis	NOUN
abrj-813	308	18	of	of	ADP
abrj-813	308	19	evidence	evidence	NOUN
abrj-813	308	20	.	.	PUNCT
abrj-813	309	1	journal	journal	NOUN
abrj-813	309	2	of	of	ADP
abrj-813	309	3	marketing	marketing	NOUN
abrj-813	309	4	,	,	PUNCT
abrj-813	309	5	52(3	52(3	NOUN
abrj-813	309	6	)	)	PUNCT
abrj-813	309	7	,	,	PUNCT
abrj-813	309	8	2–22	2–22	PROPN
abrj-813	309	9	.	.	PUNCT
abrj-813	310	1	zeng	zeng	PROPN
abrj-813	310	2	,	,	PUNCT
abrj-813	310	3	k.	k.	PROPN
abrj-813	310	4	j.	j.	PROPN
abrj-813	310	5	,	,	PUNCT
abrj-813	310	6	yu	yu	PROPN
abrj-813	310	7	,	,	PUNCT
abrj-813	310	8	i.	i.	PROPN
abrj-813	310	9	y.	y.	PROPN
abrj-813	310	10	,	,	PUNCT
abrj-813	310	11	yang	yang	PROPN
abrj-813	310	12	,	,	PUNCT
abrj-813	310	13	m.	m.	NOUN
abrj-813	310	14	x.	x.	PROPN
abrj-813	310	15	,	,	PUNCT
abrj-813	310	16	&	&	CCONJ
abrj-813	310	17	chan	chan	PROPN
abrj-813	310	18	,	,	PUNCT
abrj-813	310	19	h.	h.	PROPN
abrj-813	310	20	(	(	PUNCT
abrj-813	310	21	2022	2022	NUM
abrj-813	310	22	)	)	PUNCT
abrj-813	310	23	.	.	PUNCT
abrj-813	311	1	communication	communication	NOUN
abrj-813	311	2	strategies	strategy	NOUN
abrj-813	311	3	for	for	ADP
abrj-813	311	4	multi	multi	ADJ
abrj-813	311	5	-	-	ADJ
abrj-813	311	6	tier	tier	ADJ
abrj-813	311	7	loyalty	loyalty	NOUN
abrj-813	311	8	programs	program	NOUN
abrj-813	311	9	:	:	PUNCT
abrj-813	311	10	the	the	DET
abrj-813	311	11	role	role	NOUN
abrj-813	311	12	of	of	ADP
abrj-813	311	13	progress	progress	NOUN
abrj-813	311	14	framing	frame	VERB
abrj-813	311	15	.	.	PUNCT
abrj-813	312	1	tourism	tourism	NOUN
abrj-813	312	2	management	management	NOUN
abrj-813	312	3	,	,	PUNCT
abrj-813	312	4	91	91	NUM
abrj-813	312	5	,	,	PUNCT
abrj-813	312	6	104460	104460	NUM
abrj-813	312	7	.	.	PUNCT
abrj-813	313	1	appendix	appendix	NOUN
abrj-813	313	2	1	1	NUM
abrj-813	313	3	.	.	PUNCT
abrj-813	314	1	gain	gain	NOUN
abrj-813	314	2	-	-	PUNCT
abrj-813	314	3	framed	frame	VERB
abrj-813	314	4	vs.	vs.	ADP
abrj-813	314	5	loss	loss	NOUN
abrj-813	314	6	-	-	PUNCT
abrj-813	314	7	framed	frame	VERB
abrj-813	314	8	stimulus	stimulus	NOUN
abrj-813	314	9	.	.	PUNCT
abrj-813	315	1	citation	citation	NOUN
abrj-813	315	2	:	:	PUNCT
abrj-813	315	3	sultana	sultana	NOUN
abrj-813	315	4	,	,	PUNCT
abrj-813	315	5	i.	i.	NOUN
abrj-813	315	6	(	(	PUNCT
abrj-813	315	7	2023	2023	NUM
abrj-813	315	8	)	)	PUNCT
abrj-813	315	9	.	.	PUNCT
abrj-813	316	1	corporate	corporate	ADJ
abrj-813	316	2	governance	governance	NOUN
abrj-813	316	3	and	and	CCONJ
abrj-813	316	4	banking	banking	NOUN
abrj-813	316	5	performance	performance	NOUN
abrj-813	316	6	:	:	PUNCT
abrj-813	316	7	a	a	DET
abrj-813	316	8	comparative	comparative	ADJ
abrj-813	316	9	study	study	NOUN
abrj-813	316	10	between	between	ADP
abrj-813	316	11	islamic	islamic	ADJ
abrj-813	316	12	and	and	CCONJ
abrj-813	316	13	conventional	conventional	ADJ
abrj-813	316	14	banking	banking	NOUN
abrj-813	316	15	sector	sector	NOUN
abrj-813	316	16	in	in	ADP
abrj-813	316	17	the	the	DET
abrj-813	316	18	context	context	NOUN
abrj-813	316	19	of	of	ADP
abrj-813	316	20	bangladesh	bangladesh	NOUN
abrj-813	316	21	.	.	PUNCT
abrj-813	317	1	asian	asian	ADJ
abrj-813	317	2	business	business	PROPN
abrj-813	317	3	research	research	NOUN
abrj-813	317	4	journal	journal	NOUN
abrj-813	317	5	,	,	PUNCT
abrj-813	317	6	8	8	NUM
abrj-813	317	7	,	,	PUNCT
abrj-813	317	8	1–5	1–5	NUM
abrj-813	317	9	.	.	PUNCT
abrj-813	317	10	10.55220/25766759.133	10.55220/25766759.133	NUM
abrj-813	317	11	history	history	NOUN
abrj-813	317	12	:	:	PUNCT
abrj-813	317	13	received	receive	VERB
abrj-813	317	14	:	:	PUNCT
abrj-813	317	15	6	6	NUM
abrj-813	317	16	april	april	PROPN
abrj-813	317	17	2023	2023	NUM
abrj-813	317	18	revised	revise	VERB
abrj-813	317	19	:	:	PUNCT
abrj-813	317	20	17	17	NUM
abrj-813	317	21	april	april	PROPN
abrj-813	317	22	2023	2023	NUM
abrj-813	317	23	accepted	accept	VERB
abrj-813	317	24	:	:	PUNCT
abrj-813	317	25	6	6	NUM
abrj-813	317	26	may	may	PROPN
abrj-813	317	27	2023	2023	NUM
abrj-813	317	28	published	publish	VERB
abrj-813	317	29	:	:	PUNCT
abrj-813	317	30	6	6	NUM
abrj-813	317	31	june	june	PROPN
abrj-813	317	32	2025	2025	NUM
abrj-813	317	33	licensed	license	VERB
abrj-813	317	34	:	:	PUNCT
abrj-813	317	35	this	this	DET
abrj-813	317	36	work	work	NOUN
abrj-813	317	37	is	be	AUX
abrj-813	317	38	licensed	license	VERB
abrj-813	317	39	under	under	ADP
abrj-813	317	40	a	a	DET
abrj-813	317	41	creative	creative	ADJ
abrj-813	317	42	commons	common	NOUN
abrj-813	317	43	attribution	attribution	NOUN
abrj-813	317	44	4.0	4.0	NUM
abrj-813	317	45	license	license	NOUN
abrj-813	317	46	publisher	publisher	NOUN
abrj-813	317	47	:	:	PUNCT
abrj-813	317	48	eastern	eastern	ADJ
abrj-813	317	49	centre	centre	NOUN
abrj-813	317	50	of	of	ADP
abrj-813	317	51	science	science	NOUN
abrj-813	317	52	and	and	CCONJ
abrj-813	317	53	education	education	NOUN
abrj-813	317	54	funding	funding	NOUN
abrj-813	317	55	:	:	PUNCT
abrj-813	317	56	this	this	DET
abrj-813	317	57	study	study	NOUN
abrj-813	317	58	received	receive	VERB
abrj-813	317	59	no	no	DET
abrj-813	317	60	specific	specific	ADJ
abrj-813	317	61	financial	financial	ADJ
abrj-813	317	62	support	support	NOUN
abrj-813	317	63	.	.	PUNCT
abrj-813	318	1	competing	compete	VERB
abrj-813	318	2	interests	interest	NOUN
abrj-813	318	3	:	:	PUNCT
abrj-813	318	4	the	the	DET
abrj-813	318	5	author	author	NOUN
abrj-813	318	6	declares	declare	VERB
abrj-813	318	7	that	that	SCONJ
abrj-813	318	8	there	there	PRON
abrj-813	318	9	are	be	VERB
abrj-813	318	10	no	no	DET
abrj-813	318	11	conflicts	conflict	NOUN
abrj-813	318	12	of	of	ADP
abrj-813	318	13	interests	interest	NOUN
abrj-813	318	14	regarding	regard	VERB
abrj-813	318	15	the	the	DET
abrj-813	318	16	publication	publication	NOUN
abrj-813	318	17	of	of	ADP
abrj-813	318	18	this	this	DET
abrj-813	318	19	paper	paper	NOUN
abrj-813	318	20	.	.	PUNCT
abrj-813	319	1	transparency	transparency	NOUN
abrj-813	319	2	:	:	PUNCT
abrj-813	319	3	the	the	DET
abrj-813	319	4	author	author	NOUN
abrj-813	319	5	confirms	confirm	VERB
abrj-813	319	6	that	that	SCONJ
abrj-813	319	7	the	the	DET
abrj-813	319	8	manuscript	manuscript	NOUN
abrj-813	319	9	is	be	AUX
abrj-813	319	10	an	an	DET
abrj-813	319	11	honest	honest	ADJ
abrj-813	319	12	,	,	PUNCT
abrj-813	319	13	accurate	accurate	ADJ
abrj-813	319	14	,	,	PUNCT
abrj-813	319	15	and	and	CCONJ
abrj-813	319	16	transparent	transparent	ADJ
abrj-813	319	17	account	account	NOUN
abrj-813	319	18	of	of	ADP
abrj-813	319	19	the	the	DET
abrj-813	319	20	study	study	NOUN
abrj-813	319	21	;	;	PUNCT
abrj-813	319	22	that	that	SCONJ
abrj-813	319	23	no	no	DET
abrj-813	319	24	vital	vital	ADJ
abrj-813	319	25	features	feature	NOUN
abrj-813	319	26	of	of	ADP
abrj-813	319	27	the	the	DET
abrj-813	319	28	study	study	NOUN
abrj-813	319	29	have	have	AUX
abrj-813	319	30	been	be	AUX
abrj-813	319	31	omitted	omit	VERB
abrj-813	319	32	;	;	PUNCT
abrj-813	319	33	and	and	CCONJ
abrj-813	319	34	that	that	SCONJ
abrj-813	319	35	any	any	DET
abrj-813	319	36	discrepancies	discrepancy	NOUN
abrj-813	319	37	from	from	ADP
abrj-813	319	38	the	the	DET
abrj-813	319	39	study	study	NOUN
abrj-813	319	40	as	as	SCONJ
abrj-813	319	41	planned	plan	VERB
abrj-813	319	42	have	have	AUX
abrj-813	319	43	been	be	AUX
abrj-813	319	44	explained	explain	VERB
abrj-813	319	45	.	.	PUNCT
abrj-813	320	1	ethical	ethical	ADJ
abrj-813	320	2	:	:	PUNCT
abrj-813	320	3	this	this	DET
abrj-813	320	4	study	study	NOUN
abrj-813	320	5	followed	follow	VERB
abrj-813	320	6	all	all	DET
abrj-813	320	7	ethical	ethical	ADJ
abrj-813	320	8	practices	practice	NOUN
abrj-813	320	9	during	during	ADP
abrj-813	320	10	writing	writing	NOUN
abrj-813	320	11	.	.	PUNCT
abrj-813	321	1	eastern	eastern	ADJ
abrj-813	321	2	centre	centre	PROPN
abrj-813	321	3	of	of	ADP
abrj-813	321	4	science	science	NOUN
abrj-813	321	5	and	and	CCONJ
abrj-813	321	6	education	education	NOUN
abrj-813	321	7	is	be	AUX
abrj-813	321	8	not	not	PART
abrj-813	321	9	responsible	responsible	ADJ
abrj-813	321	10	or	or	CCONJ
abrj-813	321	11	answerable	answerable	ADJ
abrj-813	321	12	for	for	ADP
abrj-813	321	13	any	any	DET
abrj-813	321	14	loss	loss	NOUN
abrj-813	321	15	,	,	PUNCT
abrj-813	321	16	damage	damage	NOUN
abrj-813	321	17	or	or	CCONJ
abrj-813	321	18	liability	liability	NOUN
abrj-813	321	19	,	,	PUNCT
abrj-813	321	20	etc	etc	X
abrj-813	321	21	.	.	X
abrj-813	321	22	caused	cause	VERB
abrj-813	321	23	in	in	ADP
abrj-813	321	24	relation	relation	NOUN
abrj-813	321	25	to	to	PART
abrj-813	321	26	/	/	PUNCT
abrj-813	321	27	arising	arise	VERB
abrj-813	321	28	out	out	ADP
abrj-813	321	29	of	of	ADP
abrj-813	321	30	the	the	DET
abrj-813	321	31	use	use	NOUN
abrj-813	321	32	of	of	ADP
abrj-813	321	33	the	the	DET
abrj-813	321	34	content	content	NOUN
abrj-813	321	35	.	.	PUNCT
abrj-813	322	1	any	any	DET
abrj-813	322	2	queries	query	NOUN
abrj-813	322	3	should	should	AUX
abrj-813	322	4	be	be	AUX
abrj-813	322	5	directed	direct	VERB
abrj-813	322	6	to	to	ADP
abrj-813	322	7	the	the	DET
abrj-813	322	8	corresponding	corresponding	ADJ
abrj-813	322	9	author	author	NOUN
abrj-813	322	10	of	of	ADP
abrj-813	322	11	the	the	DET
abrj-813	322	12	article	article	NOUN
abrj-813	322	13	.	.	PUNCT
abrj-813	323	1	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
abrj-813	323	2	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN