id	keyword
abrj-98	marketing
abrj-98	commitment
abrj-98	sustainability
abrj-98	companies
abrj-98	brand
abrj-98	marketing commitment
abrj-98	image
abrj-98	orientation
abrj-98	performance
abrj-98	innovativeness
abrj-98	business
abrj-98	leadership
abrj-98	journal
abrj-98	study