id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
ajoaa-548	John, S Franklin; Senith, S. 	A Study on Relationship between Demographic Variable and Branded Milk 	2012	8	.pdf	application/pdf	4011	198	58	The second section variables chosen for this study in order to measure the influence of branded milk in Indian Retail Markets are taken from branding milk dimension contains of 60 items and characterized into six sub scales : (a) Salience (items 1 to 7), (b) Performance(items 8 to 13), (c) Imagery (items 14 to 18) ,(d) Judgment (items 19 to 36), (e) Feelings (items 37 to 42), (f) Resonance (items 43 to 60).The milk branding dimension 60 items are evaluated on a five-point Likert scale ranging from 1 to 5 ,using the anchors “5=stronglyagree,4=agree, 3=Neutral, 2=Disagree,1= Strongly disagree”. The study was designed to investigate the influence of age level of respondents by different dimensions of milk brand.	cache/ajoaa-548.pdf	txt/ajoaa-548.txt