id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
ajfa-1143	James, Paul	Customer Service Impacts on Bank Policy in Bangkok, Thailand	2012	21	.pdf	application/pdf	9339	517	53	3. Methodology To gain a broader, deeper and more involved understanding of the issues generated within the Thai service-banking context and to consider more implicitly the issues and questions raised, this empirical groundwork utilised an interpretive approach (Walsh, White, and Young, 2008) to understand the perceptions of bank customers. It is, therefore, of importance for banks to explore the reasons for bank customers in Thailand in order to ensure that customer views are taken into consideration (Azvine and Nikravesh, 2002) when developing new bank products, changing the banking system through responses to competitive forces and highlighting the increasing importance of the understanding changing consumer behaviour and attitudes (Byers and Lederer, 2001) in Thailand’s financial industries.	cache/ajfa-1143.pdf	txt/ajfa-1143.txt