id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
ajssms-456	Nyarko, Israel Kofi; Tsetse, Ernest Kafui; Avorgah, Simon Kojo Mesa	Is Billboard Advertising an Effective Tool in The Marketing of Home Appliances?	2015	8	.pdf	application/pdf	6548	355	52	Moreover, despite numerous discussions of factors associated with billboard advertising success, the literature does not address the attributes of the medium that users see as the primary factors associated with successful billboard advertising. Findings of the study revealed that most respondents are of the view that billboard advertising is a good tool for creating awareness and persuading customer to choose appliances of their choice.	cache/ajssms-456.pdf	txt/ajssms-456.txt