id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
ajssms-506	Karedza, Godwell; Sikwila, Mike	The Impact of Packaging Designs on Consumer Buying Behaviour of FMCG during the Hyperinflationary and After the Dollarisation Era in Zimbabwe	2017	11	.pdf	application/pdf	8978	534	51	On the Role of Packaging on FMCG Products From the research findings it was revealed that protection is the main purpose of packaging FMCG products as highlighted by 63% of questionnaires ticking that packaging provides protection to a greater extend. After the Dollarisation Era in Zimbabwe Godwell Karedza1  Mike Sikwila2 ( Corresponding Author) 1 Department of International Marketing Chinhoyi University of Technology, Chinhoyi, Zimbabwe 2 Department of Consumer Science Chinhoyi University of Technology, Chinhoyi, Zimbabwe Abstract Purpose – The main thrust of this research paper is to investigate the effect of designs that come with a package and how they influence consumer purchasing habit of FMCG products in Zimbabwe during and after the multi- currency period.	cache/ajssms-506.pdf	txt/ajssms-506.txt