id	sid	tid	token	lemma	pos
ajssms-456	1	1	asian	asian	ADJ
ajssms-456	1	2	journal	journal	NOUN
ajssms-456	1	3	of	of	ADP
ajssms-456	1	4	social	social	ADJ
ajssms-456	1	5	sciences	science	NOUN
ajssms-456	1	6	and	and	CCONJ
ajssms-456	1	7	management	management	NOUN
ajssms-456	1	8	studies	study	NOUN
ajssms-456	1	9	issn	issn	VERB
ajssms-456	1	10	:	:	PUNCT
ajssms-456	1	11	2313	2313	NUM
ajssms-456	1	12	-	-	SYM
ajssms-456	1	13	7401	7401	NUM
ajssms-456	1	14	vol	vol	NOUN
ajssms-456	1	15	.	.	PROPN
ajssms-456	2	1	2	2	NUM
ajssms-456	2	2	,	,	PUNCT
ajssms-456	2	3	no	no	INTJ
ajssms-456	2	4	.	.	NOUN
ajssms-456	2	5	3	3	NUM
ajssms-456	2	6	,	,	PUNCT
ajssms-456	2	7	101	101	NUM
ajssms-456	2	8	-	-	SYM
ajssms-456	2	9	108	108	NUM
ajssms-456	2	10	,	,	PUNCT
ajssms-456	2	11	2015	2015	NUM
ajssms-456	2	12	http://www.asianonlinejournals.com/index.php/ajssms	http://www.asianonlinejournals.com/index.php/ajssm	NOUN
ajssms-456	2	13	*	*	PUNCT
ajssms-456	2	14	corresponding	correspond	VERB
ajssms-456	2	15	author	author	NOUN
ajssms-456	2	16	101	101	NUM
ajssms-456	2	17	is	be	AUX
ajssms-456	2	18	billboard	billboard	NOUN
ajssms-456	2	19	advertising	advertise	VERB
ajssms-456	2	20	an	an	DET
ajssms-456	2	21	effective	effective	ADJ
ajssms-456	2	22	tool	tool	NOUN
ajssms-456	2	23	in	in	ADP
ajssms-456	2	24	the	the	DET
ajssms-456	2	25	marketing	marketing	NOUN
ajssms-456	2	26	of	of	ADP
ajssms-456	2	27	home	home	NOUN
ajssms-456	2	28	appliances	appliance	NOUN
ajssms-456	2	29	?	?	PUNCT
ajssms-456	3	1	israel	israel	PROPN
ajssms-456	3	2	kofi	kofi	PROPN
ajssms-456	3	3	nyarko	nyarko	PROPN
ajssms-456	3	4	1	1	NUM
ajssms-456	3	5	*	*	X
ajssms-456	3	6	--ernest	--ernest	NUM
ajssms-456	3	7	kafui	kafui	NOUN
ajssms-456	3	8	tsetse	tsetse	NOUN
ajssms-456	3	9	2	2	NUM
ajssms-456	3	10	--simon	--simon	SYM
ajssms-456	3	11	kojo	kojo	PROPN
ajssms-456	3	12	mesa	mesa	PROPN
ajssms-456	3	13	avorgah	avorgah	PROPN
ajssms-456	3	14	3	3	NUM
ajssms-456	3	15	1,2,3	1,2,3	NUM
ajssms-456	3	16	department	department	NOUN
ajssms-456	3	17	of	of	ADP
ajssms-456	3	18	marketing	marketing	NOUN
ajssms-456	3	19	,	,	PUNCT
ajssms-456	3	20	ho	ho	PROPN
ajssms-456	3	21	polytechnic	polytechnic	PROPN
ajssms-456	3	22	ho	ho	PROPN
ajssms-456	3	23	ghana	ghana	PROPN
ajssms-456	3	24	abstract	abstract	PROPN
ajssms-456	3	25	this	this	DET
ajssms-456	3	26	work	work	NOUN
ajssms-456	3	27	is	be	AUX
ajssms-456	3	28	licensed	license	VERB
ajssms-456	3	29	under	under	ADP
ajssms-456	3	30	a	a	DET
ajssms-456	3	31	creative	creative	ADJ
ajssms-456	3	32	commons	common	NOUN
ajssms-456	3	33	attribution	attribution	NOUN
ajssms-456	3	34	3.0	3.0	NUM
ajssms-456	3	35	license	license	NOUN
ajssms-456	3	36	asian	asian	ADJ
ajssms-456	3	37	online	online	PROPN
ajssms-456	3	38	journal	journal	PROPN
ajssms-456	3	39	publishing	publishing	NOUN
ajssms-456	3	40	group	group	NOUN
ajssms-456	3	41	contents	content	VERB
ajssms-456	3	42	1	1	NUM
ajssms-456	3	43	.	.	PUNCT
ajssms-456	4	1	introduction	introduction	NOUN
ajssms-456	4	2	.............................................................................................................................................................................	.............................................................................................................................................................................	PUNCT
ajssms-456	5	1	102	102	NUM
ajssms-456	5	2	2	2	NUM
ajssms-456	5	3	.	.	PUNCT
ajssms-456	5	4	literature	literature	PROPN
ajssms-456	5	5	review	review	PROPN
ajssms-456	5	6	....................................................................................................................................................................	....................................................................................................................................................................	PROPN
ajssms-456	6	1	102	102	NUM
ajssms-456	6	2	3	3	NUM
ajssms-456	6	3	.	.	PUNCT
ajssms-456	6	4	methodology	methodology	NOUN
ajssms-456	6	5	............................................................................................................................................................................	............................................................................................................................................................................	PUNCT
ajssms-456	7	1	106	106	NUM
ajssms-456	7	2	4	4	NUM
ajssms-456	7	3	.	.	PUNCT
ajssms-456	7	4	results	result	NOUN
ajssms-456	7	5	and	and	CCONJ
ajssms-456	7	6	discussions	discussion	NOUN
ajssms-456	7	7	..........................................................................................................................................................	..........................................................................................................................................................	PUNCT
ajssms-456	7	8	106	106	NUM
ajssms-456	7	9	5	5	NUM
ajssms-456	7	10	.	.	PUNCT
ajssms-456	7	11	conclusions	conclusion	NOUN
ajssms-456	7	12	and	and	CCONJ
ajssms-456	7	13	recommendations	recommendation	NOUN
ajssms-456	7	14	......................................................................................................................................	......................................................................................................................................	PUNCT
ajssms-456	8	1	107	107	NUM
ajssms-456	8	2	6	6	NUM
ajssms-456	8	3	.	.	PUNCT
ajssms-456	8	4	contribution	contribution	NOUN
ajssms-456	8	5	to	to	ADP
ajssms-456	8	6	knowledge	knowledge	NOUN
ajssms-456	8	7	....................................................................................................................................................	....................................................................................................................................................	PUNCT
ajssms-456	9	1	108	108	NUM
ajssms-456	9	2	7	7	NUM
ajssms-456	9	3	.	.	PUNCT
ajssms-456	9	4	acknowledgements	acknowledgement	NOUN
ajssms-456	9	5	..................................................................................................................................................................	..................................................................................................................................................................	VERB
ajssms-456	10	1	108	108	NUM
ajssms-456	10	2	8	8	NUM
ajssms-456	10	3	.	.	PUNCT
ajssms-456	11	1	competing	compete	VERB
ajssms-456	11	2	interests	interest	NOUN
ajssms-456	11	3	................................................................................................................................................................	................................................................................................................................................................	PUNCT
ajssms-456	11	4	108	108	NUM
ajssms-456	11	5	references	reference	NOUN
ajssms-456	11	6	....................................................................................................................................................................................	....................................................................................................................................................................................	VERB
ajssms-456	11	7	108	108	NUM
ajssms-456	11	8	in	in	ADP
ajssms-456	11	9	an	an	DET
ajssms-456	11	10	attempt	attempt	NOUN
ajssms-456	11	11	to	to	PART
ajssms-456	11	12	create	create	VERB
ajssms-456	11	13	awareness	awareness	NOUN
ajssms-456	11	14	,	,	PUNCT
ajssms-456	11	15	inform	inform	NOUN
ajssms-456	11	16	,	,	PUNCT
ajssms-456	11	17	educate	educate	VERB
ajssms-456	11	18	and	and	CCONJ
ajssms-456	11	19	persuade	persuade	VERB
ajssms-456	11	20	marketing	marketing	NOUN
ajssms-456	11	21	audience	audience	NOUN
ajssms-456	11	22	to	to	PART
ajssms-456	11	23	patronize	patronize	VERB
ajssms-456	11	24	products	product	NOUN
ajssms-456	11	25	,	,	PUNCT
ajssms-456	11	26	retail	retail	ADJ
ajssms-456	11	27	companies	company	NOUN
ajssms-456	11	28	adopt	adopt	VERB
ajssms-456	11	29	diverse	diverse	ADJ
ajssms-456	11	30	forms	form	NOUN
ajssms-456	11	31	marketing	market	VERB
ajssms-456	11	32	communication	communication	NOUN
ajssms-456	11	33	to	to	PART
ajssms-456	11	34	send	send	VERB
ajssms-456	11	35	messages	message	NOUN
ajssms-456	11	36	across	across	ADP
ajssms-456	11	37	to	to	ADP
ajssms-456	11	38	their	their	PRON
ajssms-456	11	39	targets	target	NOUN
ajssms-456	11	40	.	.	PUNCT
ajssms-456	12	1	billboard	billboard	NOUN
ajssms-456	12	2	ads	ad	NOUN
ajssms-456	12	3	are	be	AUX
ajssms-456	12	4	not	not	PART
ajssms-456	12	5	left	leave	VERB
ajssms-456	12	6	out	out	ADP
ajssms-456	12	7	of	of	ADP
ajssms-456	12	8	the	the	DET
ajssms-456	12	9	mix	mix	NOUN
ajssms-456	12	10	of	of	ADP
ajssms-456	12	11	above	above	ADP
ajssms-456	12	12	-	-	PUNCT
ajssms-456	12	13	the	the	DET
ajssms-456	12	14	-	-	PUNCT
ajssms-456	12	15	line	line	NOUN
ajssms-456	12	16	communication	communication	NOUN
ajssms-456	12	17	tools	tool	NOUN
ajssms-456	12	18	used	use	VERB
ajssms-456	12	19	by	by	ADP
ajssms-456	12	20	home	home	NOUN
ajssms-456	12	21	appliance	appliance	NOUN
ajssms-456	12	22	marketers	marketer	NOUN
ajssms-456	12	23	to	to	PART
ajssms-456	12	24	achieve	achieve	VERB
ajssms-456	12	25	the	the	DET
ajssms-456	12	26	above	above	ADJ
ajssms-456	12	27	objectives	objective	NOUN
ajssms-456	12	28	.	.	PUNCT
ajssms-456	13	1	the	the	DET
ajssms-456	13	2	aim	aim	NOUN
ajssms-456	13	3	of	of	ADP
ajssms-456	13	4	this	this	DET
ajssms-456	13	5	study	study	NOUN
ajssms-456	13	6	is	be	AUX
ajssms-456	13	7	to	to	PART
ajssms-456	13	8	explore	explore	VERB
ajssms-456	13	9	the	the	DET
ajssms-456	13	10	importance	importance	NOUN
ajssms-456	13	11	of	of	ADP
ajssms-456	13	12	billboards	billboard	NOUN
ajssms-456	13	13	advertisements	advertisement	NOUN
ajssms-456	13	14	in	in	ADP
ajssms-456	13	15	the	the	DET
ajssms-456	13	16	marketing	marketing	NOUN
ajssms-456	13	17	of	of	ADP
ajssms-456	13	18	home	home	NOUN
ajssms-456	13	19	appliances	appliance	NOUN
ajssms-456	13	20	.	.	PUNCT
ajssms-456	14	1	many	many	ADJ
ajssms-456	14	2	researchers	researcher	NOUN
ajssms-456	14	3	have	have	AUX
ajssms-456	14	4	studied	study	VERB
ajssms-456	14	5	and	and	CCONJ
ajssms-456	14	6	reported	report	VERB
ajssms-456	14	7	widely	widely	ADV
ajssms-456	14	8	on	on	ADP
ajssms-456	14	9	billboards	billboard	NOUN
ajssms-456	14	10	ads	ad	NOUN
ajssms-456	14	11	but	but	CCONJ
ajssms-456	14	12	none	none	NOUN
ajssms-456	14	13	has	have	AUX
ajssms-456	14	14	so	so	ADV
ajssms-456	14	15	far	far	ADV
ajssms-456	14	16	addressed	address	VERB
ajssms-456	14	17	the	the	DET
ajssms-456	14	18	importance	importance	NOUN
ajssms-456	14	19	of	of	ADP
ajssms-456	14	20	this	this	DET
ajssms-456	14	21	creative	creative	ADJ
ajssms-456	14	22	form	form	NOUN
ajssms-456	14	23	of	of	ADP
ajssms-456	14	24	marketing	marketing	NOUN
ajssms-456	14	25	promotion	promotion	NOUN
ajssms-456	14	26	is	be	AUX
ajssms-456	14	27	the	the	DET
ajssms-456	14	28	marketing	marketing	NOUN
ajssms-456	14	29	of	of	ADP
ajssms-456	14	30	home	home	NOUN
ajssms-456	14	31	appliances	appliance	NOUN
ajssms-456	14	32	.	.	PUNCT
ajssms-456	15	1	this	this	DET
ajssms-456	15	2	study	study	NOUN
ajssms-456	15	3	will	will	AUX
ajssms-456	15	4	help	help	VERB
ajssms-456	15	5	pull	pull	VERB
ajssms-456	15	6	out	out	ADP
ajssms-456	15	7	some	some	PRON
ajssms-456	15	8	of	of	ADP
ajssms-456	15	9	the	the	DET
ajssms-456	15	10	unique	unique	ADJ
ajssms-456	15	11	ways	way	NOUN
ajssms-456	15	12	that	that	PRON
ajssms-456	15	13	billboard	billboard	NOUN
ajssms-456	15	14	can	can	AUX
ajssms-456	15	15	help	help	VERB
ajssms-456	15	16	advertise	advertise	VERB
ajssms-456	15	17	home	home	NOUN
ajssms-456	15	18	appliances	appliance	NOUN
ajssms-456	15	19	to	to	ADP
ajssms-456	15	20	a	a	DET
ajssms-456	15	21	wide	wide	ADJ
ajssms-456	15	22	audience	audience	NOUN
ajssms-456	15	23	with	with	ADP
ajssms-456	15	24	its	its	PRON
ajssms-456	15	25	ripple	ripple	ADJ
ajssms-456	15	26	effects	effect	NOUN
ajssms-456	15	27	of	of	ADP
ajssms-456	15	28	increased	increase	VERB
ajssms-456	15	29	sales	sale	NOUN
ajssms-456	15	30	revenue	revenue	NOUN
ajssms-456	15	31	.	.	PUNCT
ajssms-456	16	1	data	datum	NOUN
ajssms-456	16	2	for	for	ADP
ajssms-456	16	3	the	the	DET
ajssms-456	16	4	study	study	NOUN
ajssms-456	16	5	was	be	AUX
ajssms-456	16	6	collected	collect	VERB
ajssms-456	16	7	with	with	ADP
ajssms-456	16	8	questionnaires	questionnaire	NOUN
ajssms-456	16	9	administered	administer	VERB
ajssms-456	16	10	on	on	ADP
ajssms-456	16	11	500	500	NUM
ajssms-456	16	12	respondents	respondent	NOUN
ajssms-456	16	13	in	in	ADP
ajssms-456	16	14	the	the	DET
ajssms-456	16	15	study	study	NOUN
ajssms-456	16	16	area	area	NOUN
ajssms-456	16	17	.	.	PUNCT
ajssms-456	17	1	simple	simple	ADJ
ajssms-456	17	2	frequency	frequency	NOUN
ajssms-456	17	3	tables	table	NOUN
ajssms-456	17	4	and	and	CCONJ
ajssms-456	17	5	bar	bar	NOUN
ajssms-456	17	6	graphs	graph	NOUN
ajssms-456	17	7	were	be	AUX
ajssms-456	17	8	used	use	VERB
ajssms-456	17	9	to	to	PART
ajssms-456	17	10	analyze	analyze	VERB
ajssms-456	17	11	and	and	CCONJ
ajssms-456	17	12	report	report	VERB
ajssms-456	17	13	the	the	DET
ajssms-456	17	14	findings	finding	NOUN
ajssms-456	17	15	of	of	ADP
ajssms-456	17	16	the	the	DET
ajssms-456	17	17	study	study	NOUN
ajssms-456	17	18	.	.	PUNCT
ajssms-456	18	1	findings	finding	NOUN
ajssms-456	18	2	of	of	ADP
ajssms-456	18	3	the	the	DET
ajssms-456	18	4	study	study	NOUN
ajssms-456	18	5	revealed	reveal	VERB
ajssms-456	18	6	that	that	SCONJ
ajssms-456	18	7	most	most	ADJ
ajssms-456	18	8	respondents	respondent	NOUN
ajssms-456	18	9	are	be	AUX
ajssms-456	18	10	of	of	ADP
ajssms-456	18	11	the	the	DET
ajssms-456	18	12	view	view	NOUN
ajssms-456	18	13	that	that	SCONJ
ajssms-456	18	14	billboard	billboard	NOUN
ajssms-456	18	15	advertising	advertising	NOUN
ajssms-456	18	16	is	be	AUX
ajssms-456	18	17	a	a	DET
ajssms-456	18	18	good	good	ADJ
ajssms-456	18	19	tool	tool	NOUN
ajssms-456	18	20	for	for	ADP
ajssms-456	18	21	creating	create	VERB
ajssms-456	18	22	awareness	awareness	NOUN
ajssms-456	18	23	and	and	CCONJ
ajssms-456	18	24	persuading	persuade	VERB
ajssms-456	18	25	customer	customer	NOUN
ajssms-456	18	26	to	to	PART
ajssms-456	18	27	choose	choose	VERB
ajssms-456	18	28	appliances	appliance	NOUN
ajssms-456	18	29	of	of	ADP
ajssms-456	18	30	their	their	PRON
ajssms-456	18	31	choice	choice	NOUN
ajssms-456	18	32	.	.	PUNCT
ajssms-456	19	1	keywords	keyword	NOUN
ajssms-456	19	2	:	:	PUNCT
ajssms-456	19	3	billboard	billboard	NOUN
ajssms-456	19	4	,	,	PUNCT
ajssms-456	19	5	home	home	NOUN
ajssms-456	19	6	appliances	appliance	NOUN
ajssms-456	19	7	,	,	PUNCT
ajssms-456	19	8	outdoor	outdoor	ADJ
ajssms-456	19	9	advertising	advertising	NOUN
ajssms-456	19	10	,	,	PUNCT
ajssms-456	19	11	selective	selective	ADJ
ajssms-456	19	12	perception	perception	NOUN
ajssms-456	19	13	,	,	PUNCT
ajssms-456	19	14	media	medium	NOUN
ajssms-456	19	15	,	,	PUNCT
ajssms-456	19	16	marketing	marketing	NOUN
ajssms-456	19	17	.	.	PUNCT
ajssms-456	20	1	http://creativecommons.org/licenses/by/3.0/	http://creativecommons.org/licenses/by/3.0/	PROPN
ajssms-456	20	2	asian	asian	PROPN
ajssms-456	20	3	journal	journal	NOUN
ajssms-456	20	4	of	of	ADP
ajssms-456	20	5	social	social	ADJ
ajssms-456	20	6	sciences	sciences	PROPN
ajssms-456	20	7	and	and	CCONJ
ajssms-456	20	8	management	management	NOUN
ajssms-456	20	9	studies	study	NOUN
ajssms-456	20	10	,	,	PUNCT
ajssms-456	20	11	2015	2015	NUM
ajssms-456	20	12	,	,	PUNCT
ajssms-456	20	13	2(3	2(3	NUM
ajssms-456	20	14	):	):	PUNCT
ajssms-456	20	15	101	101	NUM
ajssms-456	20	16	-	-	SYM
ajssms-456	20	17	108	108	NUM
ajssms-456	20	18	102	102	NUM
ajssms-456	20	19	1	1	NUM
ajssms-456	20	20	.	.	PUNCT
ajssms-456	21	1	introduction	introduction	NOUN
ajssms-456	21	2	increasing	increase	VERB
ajssms-456	21	3	global	global	ADJ
ajssms-456	21	4	competition	competition	NOUN
ajssms-456	21	5	has	have	AUX
ajssms-456	21	6	made	make	VERB
ajssms-456	21	7	many	many	ADJ
ajssms-456	21	8	companies	company	NOUN
ajssms-456	21	9	want	want	VERB
ajssms-456	21	10	to	to	PART
ajssms-456	21	11	find	find	VERB
ajssms-456	21	12	more	more	ADJ
ajssms-456	21	13	innovative	innovative	ADJ
ajssms-456	21	14	ways	way	NOUN
ajssms-456	21	15	of	of	ADP
ajssms-456	21	16	promoting	promote	VERB
ajssms-456	21	17	their	their	PRON
ajssms-456	21	18	goods	good	NOUN
ajssms-456	21	19	and	and	CCONJ
ajssms-456	21	20	services	service	NOUN
ajssms-456	21	21	.	.	PUNCT
ajssms-456	22	1	this	this	PRON
ajssms-456	22	2	has	have	AUX
ajssms-456	22	3	contributed	contribute	VERB
ajssms-456	22	4	to	to	ADP
ajssms-456	22	5	the	the	DET
ajssms-456	22	6	increased	increase	VERB
ajssms-456	22	7	use	use	NOUN
ajssms-456	22	8	of	of	ADP
ajssms-456	22	9	billboard	billboard	NOUN
ajssms-456	22	10	advertisement	advertisement	NOUN
ajssms-456	22	11	(	(	PUNCT
ajssms-456	22	12	an	an	DET
ajssms-456	22	13	example	example	NOUN
ajssms-456	22	14	of	of	ADP
ajssms-456	22	15	outdoor	outdoor	ADJ
ajssms-456	22	16	advertisement	advertisement	NOUN
ajssms-456	22	17	)	)	PUNCT
ajssms-456	22	18	as	as	ADP
ajssms-456	22	19	a	a	DET
ajssms-456	22	20	communication	communication	NOUN
ajssms-456	22	21	tool	tool	NOUN
ajssms-456	22	22	to	to	PART
ajssms-456	22	23	enhance	enhance	VERB
ajssms-456	22	24	the	the	DET
ajssms-456	22	25	promotional	promotional	ADJ
ajssms-456	22	26	efforts	effort	NOUN
ajssms-456	22	27	of	of	ADP
ajssms-456	22	28	many	many	ADJ
ajssms-456	22	29	organizations	organization	NOUN
ajssms-456	22	30	and	and	CCONJ
ajssms-456	22	31	by	by	ADP
ajssms-456	22	32	extension	extension	NOUN
ajssms-456	22	33	sales	sale	NOUN
ajssms-456	22	34	revenue	revenue	NOUN
ajssms-456	22	35	in	in	ADP
ajssms-456	22	36	many	many	ADJ
ajssms-456	22	37	industries	industry	NOUN
ajssms-456	22	38	.	.	PUNCT
ajssms-456	23	1	billboard	billboard	NOUN
ajssms-456	23	2	advertisement	advertisement	NOUN
ajssms-456	23	3	is	be	AUX
ajssms-456	23	4	however	however	ADV
ajssms-456	23	5	an	an	DET
ajssms-456	23	6	initiative	initiative	NOUN
ajssms-456	23	7	undertaken	undertake	VERB
ajssms-456	23	8	by	by	ADP
ajssms-456	23	9	many	many	ADJ
ajssms-456	23	10	organizations	organization	NOUN
ajssms-456	23	11	to	to	PART
ajssms-456	23	12	increase	increase	VERB
ajssms-456	23	13	sales	sale	NOUN
ajssms-456	23	14	and	and	CCONJ
ajssms-456	23	15	ultimately	ultimately	ADV
ajssms-456	23	16	create	create	VERB
ajssms-456	23	17	awareness	awareness	NOUN
ajssms-456	23	18	of	of	ADP
ajssms-456	23	19	their	their	PRON
ajssms-456	23	20	products	product	NOUN
ajssms-456	23	21	.	.	PUNCT
ajssms-456	24	1	the	the	DET
ajssms-456	24	2	overriding	override	VERB
ajssms-456	24	3	aim	aim	NOUN
ajssms-456	24	4	of	of	ADP
ajssms-456	24	5	this	this	DET
ajssms-456	24	6	study	study	NOUN
ajssms-456	24	7	is	be	AUX
ajssms-456	24	8	to	to	PART
ajssms-456	24	9	gain	gain	VERB
ajssms-456	24	10	a	a	DET
ajssms-456	24	11	deeper	deep	ADJ
ajssms-456	24	12	understanding	understanding	NOUN
ajssms-456	24	13	of	of	ADP
ajssms-456	24	14	the	the	DET
ajssms-456	24	15	„	„	PUNCT
ajssms-456	24	16	importance	importance	NOUN
ajssms-456	24	17	of	of	ADP
ajssms-456	24	18	billboard	billboard	NOUN
ajssms-456	24	19	advertising	advertising	NOUN
ajssms-456	24	20	in	in	ADP
ajssms-456	24	21	the	the	DET
ajssms-456	24	22	marketing	marketing	NOUN
ajssms-456	24	23	of	of	ADP
ajssms-456	24	24	home	home	NOUN
ajssms-456	24	25	appliances‟.	appliances‟.	PROPN
ajssms-456	25	1	it	it	PRON
ajssms-456	25	2	is	be	AUX
ajssms-456	25	3	obvious	obvious	ADJ
ajssms-456	25	4	that	that	SCONJ
ajssms-456	25	5	the	the	DET
ajssms-456	25	6	influence	influence	NOUN
ajssms-456	25	7	of	of	ADP
ajssms-456	25	8	billboard	billboard	NOUN
ajssms-456	25	9	advertisements	advertisement	NOUN
ajssms-456	25	10	on	on	ADP
ajssms-456	25	11	promotional	promotional	ADJ
ajssms-456	25	12	audiences	audience	NOUN
ajssms-456	25	13	impacts	impact	VERB
ajssms-456	25	14	their	their	PRON
ajssms-456	25	15	decisions	decision	NOUN
ajssms-456	25	16	to	to	ADP
ajssms-456	25	17	either	either	CCONJ
ajssms-456	25	18	purchase	purchase	VERB
ajssms-456	25	19	a	a	DET
ajssms-456	25	20	product	product	NOUN
ajssms-456	25	21	or	or	CCONJ
ajssms-456	25	22	not	not	PART
ajssms-456	25	23	.	.	PUNCT
ajssms-456	26	1	this	this	PRON
ajssms-456	26	2	happens	happen	VERB
ajssms-456	26	3	in	in	ADP
ajssms-456	26	4	different	different	ADJ
ajssms-456	26	5	ways	way	NOUN
ajssms-456	26	6	which	which	PRON
ajssms-456	26	7	also	also	ADV
ajssms-456	26	8	affect	affect	VERB
ajssms-456	26	9	the	the	DET
ajssms-456	26	10	advertising	advertising	NOUN
ajssms-456	26	11	organization	organization	NOUN
ajssms-456	26	12	by	by	ADP
ajssms-456	26	13	impacting	impact	VERB
ajssms-456	26	14	on	on	ADP
ajssms-456	26	15	the	the	DET
ajssms-456	26	16	image	image	NOUN
ajssms-456	26	17	of	of	ADP
ajssms-456	26	18	the	the	DET
ajssms-456	26	19	organization	organization	NOUN
ajssms-456	26	20	and	and	CCONJ
ajssms-456	26	21	the	the	DET
ajssms-456	26	22	product	product	NOUN
ajssms-456	26	23	or	or	CCONJ
ajssms-456	26	24	service	service	NOUN
ajssms-456	26	25	being	be	AUX
ajssms-456	26	26	advertised	advertise	VERB
ajssms-456	26	27	.	.	PUNCT
ajssms-456	27	1	billboard	billboard	NOUN
ajssms-456	27	2	ads	ad	NOUN
ajssms-456	27	3	influence	influence	VERB
ajssms-456	27	4	the	the	DET
ajssms-456	27	5	way	way	NOUN
ajssms-456	27	6	a	a	DET
ajssms-456	27	7	product	product	NOUN
ajssms-456	27	8	is	be	AUX
ajssms-456	27	9	perceived	perceive	VERB
ajssms-456	27	10	and	and	CCONJ
ajssms-456	27	11	consequently	consequently	ADV
ajssms-456	27	12	affects	affect	VERB
ajssms-456	27	13	audience	audience	NOUN
ajssms-456	27	14	preferences	preference	NOUN
ajssms-456	27	15	.	.	PUNCT
ajssms-456	28	1	in	in	ADP
ajssms-456	28	2	a	a	DET
ajssms-456	28	3	time	time	NOUN
ajssms-456	28	4	when	when	SCONJ
ajssms-456	28	5	traditional	traditional	ADJ
ajssms-456	28	6	media	medium	NOUN
ajssms-456	28	7	is	be	AUX
ajssms-456	28	8	often	often	ADV
ajssms-456	28	9	ignored	ignore	VERB
ajssms-456	28	10	or	or	CCONJ
ajssms-456	28	11	tuned	tune	VERB
ajssms-456	28	12	out	out	ADP
ajssms-456	28	13	,	,	PUNCT
ajssms-456	28	14	smart	smart	ADJ
ajssms-456	28	15	marketers	marketer	NOUN
ajssms-456	28	16	have	have	VERB
ajssms-456	28	17	the	the	DET
ajssms-456	28	18	opportunity	opportunity	NOUN
ajssms-456	28	19	to	to	PART
ajssms-456	28	20	benefit	benefit	VERB
ajssms-456	28	21	from	from	ADP
ajssms-456	28	22	the	the	DET
ajssms-456	28	23	results	result	NOUN
ajssms-456	28	24	-	-	PUNCT
ajssms-456	28	25	driven	drive	VERB
ajssms-456	28	26	ads	ad	NOUN
ajssms-456	28	27	that	that	PRON
ajssms-456	28	28	billboard	billboard	NOUN
ajssms-456	28	29	can	can	AUX
ajssms-456	28	30	offer	offer	VERB
ajssms-456	28	31	.	.	PUNCT
ajssms-456	29	1	despite	despite	SCONJ
ajssms-456	29	2	the	the	DET
ajssms-456	29	3	fact	fact	NOUN
ajssms-456	29	4	that	that	SCONJ
ajssms-456	29	5	billboards	billboard	NOUN
ajssms-456	29	6	are	be	AUX
ajssms-456	29	7	our	our	PRON
ajssms-456	29	8	latter	latter	ADJ
ajssms-456	29	9	-	-	PUNCT
ajssms-456	29	10	day	day	NOUN
ajssms-456	29	11	town	town	NOUN
ajssms-456	29	12	criers	crier	NOUN
ajssms-456	29	13	that	that	PRON
ajssms-456	29	14	announce	announce	VERB
ajssms-456	29	15	what‟s	what‟s	ADV
ajssms-456	29	16	hot	hot	ADJ
ajssms-456	29	17	and	and	CCONJ
ajssms-456	29	18	what‟s	what‟s	ADV
ajssms-456	29	19	not	not	PART
ajssms-456	29	20	,	,	PUNCT
ajssms-456	29	21	it	it	PRON
ajssms-456	29	22	has	have	AUX
ajssms-456	29	23	been	be	AUX
ajssms-456	29	24	observed	observe	VERB
ajssms-456	29	25	that	that	SCONJ
ajssms-456	29	26	billboard	billboard	NOUN
ajssms-456	29	27	advertisements	advertisement	NOUN
ajssms-456	29	28	of	of	ADP
ajssms-456	29	29	home	home	NOUN
ajssms-456	29	30	appliances	appliance	NOUN
ajssms-456	29	31	has	have	AUX
ajssms-456	29	32	not	not	PART
ajssms-456	29	33	been	be	AUX
ajssms-456	29	34	strategically	strategically	ADV
ajssms-456	29	35	placed	place	VERB
ajssms-456	29	36	by	by	ADP
ajssms-456	29	37	most	most	ADJ
ajssms-456	29	38	home	home	NOUN
ajssms-456	29	39	appliance	appliance	NOUN
ajssms-456	29	40	retailers	retailer	NOUN
ajssms-456	29	41	in	in	ADP
ajssms-456	29	42	the	the	DET
ajssms-456	29	43	ho	ho	PROPN
ajssms-456	29	44	municipality	municipality	PROPN
ajssms-456	29	45	of	of	ADP
ajssms-456	29	46	ghana	ghana	PROPN
ajssms-456	29	47	,	,	PUNCT
ajssms-456	29	48	west	west	PROPN
ajssms-456	29	49	africa	africa	PROPN
ajssms-456	29	50	.	.	PUNCT
ajssms-456	30	1	this	this	PRON
ajssms-456	30	2	could	could	AUX
ajssms-456	30	3	also	also	ADV
ajssms-456	30	4	be	be	AUX
ajssms-456	30	5	informed	inform	VERB
ajssms-456	30	6	by	by	ADP
ajssms-456	30	7	the	the	DET
ajssms-456	30	8	misconception	misconception	NOUN
ajssms-456	30	9	of	of	ADP
ajssms-456	30	10	some	some	DET
ajssms-456	30	11	marketers	marketer	NOUN
ajssms-456	30	12	that	that	PRON
ajssms-456	30	13	due	due	ADP
ajssms-456	30	14	to	to	ADP
ajssms-456	30	15	the	the	DET
ajssms-456	30	16	emergence	emergence	NOUN
ajssms-456	30	17	of	of	ADP
ajssms-456	30	18	several	several	ADJ
ajssms-456	30	19	other	other	ADJ
ajssms-456	30	20	advertising	advertising	NOUN
ajssms-456	30	21	techniques	technique	NOUN
ajssms-456	30	22	in	in	ADP
ajssms-456	30	23	the	the	DET
ajssms-456	30	24	market	market	NOUN
ajssms-456	30	25	,	,	PUNCT
ajssms-456	30	26	the	the	DET
ajssms-456	30	27	effectiveness	effectiveness	NOUN
ajssms-456	30	28	of	of	ADP
ajssms-456	30	29	billboard	billboard	NOUN
ajssms-456	30	30	advertising	advertising	NOUN
ajssms-456	30	31	has	have	AUX
ajssms-456	30	32	lessened	lessen	VERB
ajssms-456	30	33	.	.	PUNCT
ajssms-456	31	1	however	however	ADV
ajssms-456	31	2	,	,	PUNCT
ajssms-456	31	3	such	such	DET
ajssms-456	31	4	a	a	DET
ajssms-456	31	5	strategy	strategy	NOUN
ajssms-456	31	6	has	have	AUX
ajssms-456	31	7	certainly	certainly	ADV
ajssms-456	31	8	proven	prove	VERB
ajssms-456	31	9	to	to	PART
ajssms-456	31	10	be	be	AUX
ajssms-456	31	11	beneficial	beneficial	ADJ
ajssms-456	31	12	for	for	ADP
ajssms-456	31	13	several	several	ADJ
ajssms-456	31	14	businesses	business	NOUN
ajssms-456	31	15	around	around	ADP
ajssms-456	31	16	the	the	DET
ajssms-456	31	17	globe	globe	NOUN
ajssms-456	31	18	.	.	PUNCT
ajssms-456	32	1	although	although	SCONJ
ajssms-456	32	2	a	a	DET
ajssms-456	32	3	majority	majority	NOUN
ajssms-456	32	4	of	of	ADP
ajssms-456	32	5	advertisers	advertiser	NOUN
ajssms-456	32	6	employ	employ	VERB
ajssms-456	32	7	electronic	electronic	ADJ
ajssms-456	32	8	and	and	CCONJ
ajssms-456	32	9	other	other	ADJ
ajssms-456	32	10	kinds	kind	NOUN
ajssms-456	32	11	of	of	ADP
ajssms-456	32	12	advertising	advertising	NOUN
ajssms-456	32	13	and	and	CCONJ
ajssms-456	32	14	marketing	marketing	NOUN
ajssms-456	32	15	strategies	strategy	NOUN
ajssms-456	32	16	,	,	PUNCT
ajssms-456	32	17	billboard	billboard	NOUN
ajssms-456	32	18	advertising	advertising	NOUN
ajssms-456	32	19	continues	continue	VERB
ajssms-456	32	20	to	to	PART
ajssms-456	32	21	be	be	AUX
ajssms-456	32	22	an	an	DET
ajssms-456	32	23	effective	effective	ADJ
ajssms-456	32	24	method	method	NOUN
ajssms-456	32	25	of	of	ADP
ajssms-456	32	26	reaching	reach	VERB
ajssms-456	32	27	out	out	ADP
ajssms-456	32	28	to	to	ADP
ajssms-456	32	29	a	a	DET
ajssms-456	32	30	large	large	ADJ
ajssms-456	32	31	section	section	NOUN
ajssms-456	32	32	of	of	ADP
ajssms-456	32	33	marketing	marketing	NOUN
ajssms-456	32	34	audience	audience	NOUN
ajssms-456	32	35	.	.	PUNCT
ajssms-456	33	1	since	since	SCONJ
ajssms-456	33	2	these	these	DET
ajssms-456	33	3	advertisements	advertisement	NOUN
ajssms-456	33	4	can	can	AUX
ajssms-456	33	5	be	be	AUX
ajssms-456	33	6	viewed	view	VERB
ajssms-456	33	7	by	by	ADP
ajssms-456	33	8	targets	target	NOUN
ajssms-456	33	9	at	at	ADP
ajssms-456	33	10	any	any	DET
ajssms-456	33	11	point	point	NOUN
ajssms-456	33	12	in	in	ADP
ajssms-456	33	13	time	time	NOUN
ajssms-456	33	14	,	,	PUNCT
ajssms-456	33	15	this	this	DET
ajssms-456	33	16	type	type	NOUN
ajssms-456	33	17	of	of	ADP
ajssms-456	33	18	advertising	advertising	NOUN
ajssms-456	33	19	works	work	NOUN
ajssms-456	33	20	very	very	ADV
ajssms-456	33	21	efficaciously	efficaciously	ADV
ajssms-456	33	22	in	in	ADP
ajssms-456	33	23	conjunction	conjunction	NOUN
ajssms-456	33	24	with	with	ADP
ajssms-456	33	25	other	other	ADJ
ajssms-456	33	26	advertisement	advertisement	NOUN
ajssms-456	33	27	alternatives	alternative	NOUN
ajssms-456	33	28	.	.	PUNCT
ajssms-456	34	1	1.1	1.1	NUM
ajssms-456	34	2	.	.	PUNCT
ajssms-456	34	3	objectives	objective	NOUN
ajssms-456	34	4	of	of	ADP
ajssms-456	34	5	the	the	DET
ajssms-456	34	6	study	study	NOUN
ajssms-456	34	7	the	the	DET
ajssms-456	34	8	purpose	purpose	NOUN
ajssms-456	34	9	of	of	ADP
ajssms-456	34	10	this	this	DET
ajssms-456	34	11	paper	paper	NOUN
ajssms-456	34	12	is	be	AUX
ajssms-456	34	13	to	to	PART
ajssms-456	34	14	explore	explore	VERB
ajssms-456	34	15	the	the	DET
ajssms-456	34	16	importance	importance	NOUN
ajssms-456	34	17	of	of	ADP
ajssms-456	34	18	this	this	DET
ajssms-456	34	19	innovative	innovative	ADJ
ajssms-456	34	20	form	form	NOUN
ajssms-456	34	21	of	of	ADP
ajssms-456	34	22	advertising	advertising	NOUN
ajssms-456	34	23	by	by	ADP
ajssms-456	34	24	reporting	report	VERB
ajssms-456	34	25	the	the	DET
ajssms-456	34	26	results	result	NOUN
ajssms-456	34	27	of	of	ADP
ajssms-456	34	28	a	a	DET
ajssms-456	34	29	survey	survey	NOUN
ajssms-456	34	30	of	of	ADP
ajssms-456	34	31	audience	audience	NOUN
ajssms-456	34	32	who	who	PRON
ajssms-456	34	33	have	have	VERB
ajssms-456	34	34	or	or	CCONJ
ajssms-456	34	35	have	have	AUX
ajssms-456	34	36	not	not	PART
ajssms-456	34	37	been	be	AUX
ajssms-456	34	38	influenced	influence	VERB
ajssms-456	34	39	in	in	ADP
ajssms-456	34	40	their	their	PRON
ajssms-456	34	41	choice	choice	NOUN
ajssms-456	34	42	of	of	ADP
ajssms-456	34	43	a	a	DET
ajssms-456	34	44	home	home	NOUN
ajssms-456	34	45	appliance	appliance	NOUN
ajssms-456	34	46	by	by	ADP
ajssms-456	34	47	a	a	DET
ajssms-456	34	48	billboard	billboard	NOUN
ajssms-456	34	49	advert	advert	NOUN
ajssms-456	34	50	.	.	PUNCT
ajssms-456	35	1	this	this	DET
ajssms-456	35	2	study	study	NOUN
ajssms-456	35	3	first	first	ADV
ajssms-456	35	4	examines	examine	VERB
ajssms-456	35	5	why	why	SCONJ
ajssms-456	35	6	companies	company	NOUN
ajssms-456	35	7	use	use	VERB
ajssms-456	35	8	billboards	billboard	NOUN
ajssms-456	35	9	,	,	PUNCT
ajssms-456	35	10	and	and	CCONJ
ajssms-456	35	11	then	then	ADV
ajssms-456	35	12	considers	consider	VERB
ajssms-456	35	13	how	how	SCONJ
ajssms-456	35	14	to	to	PART
ajssms-456	35	15	use	use	VERB
ajssms-456	35	16	them	they	PRON
ajssms-456	35	17	effectively	effectively	ADV
ajssms-456	35	18	.	.	PUNCT
ajssms-456	36	1	it	it	PRON
ajssms-456	36	2	also	also	ADV
ajssms-456	36	3	introduces	introduce	VERB
ajssms-456	36	4	two	two	NUM
ajssms-456	36	5	theoretical	theoretical	ADJ
ajssms-456	36	6	perspectives	perspective	NOUN
ajssms-456	36	7	,	,	PUNCT
ajssms-456	36	8	based	base	VERB
ajssms-456	36	9	on	on	ADP
ajssms-456	36	10	gravity	gravity	NOUN
ajssms-456	36	11	models	model	NOUN
ajssms-456	36	12	and	and	CCONJ
ajssms-456	36	13	selective	selective	ADJ
ajssms-456	36	14	perception	perception	NOUN
ajssms-456	36	15	,	,	PUNCT
ajssms-456	36	16	to	to	PART
ajssms-456	36	17	aid	aid	VERB
ajssms-456	36	18	in	in	ADP
ajssms-456	36	19	a	a	DET
ajssms-456	36	20	better	well	ADJ
ajssms-456	36	21	understanding	understanding	NOUN
ajssms-456	36	22	of	of	ADP
ajssms-456	36	23	what	what	PRON
ajssms-456	36	24	drives	drive	VERB
ajssms-456	36	25	the	the	DET
ajssms-456	36	26	effectiveness	effectiveness	NOUN
ajssms-456	36	27	of	of	ADP
ajssms-456	36	28	outdoor	outdoor	ADJ
ajssms-456	36	29	advertising	advertising	NOUN
ajssms-456	36	30	followed	follow	VERB
ajssms-456	36	31	by	by	ADP
ajssms-456	36	32	a	a	DET
ajssms-456	36	33	review	review	NOUN
ajssms-456	36	34	of	of	ADP
ajssms-456	36	35	academic	academic	ADJ
ajssms-456	36	36	research	research	NOUN
ajssms-456	36	37	on	on	ADP
ajssms-456	36	38	the	the	DET
ajssms-456	36	39	characteristics	characteristic	NOUN
ajssms-456	36	40	of	of	ADP
ajssms-456	36	41	billboard	billboard	NOUN
ajssms-456	36	42	advertising	advertising	NOUN
ajssms-456	36	43	,	,	PUNCT
ajssms-456	36	44	followed	follow	VERB
ajssms-456	36	45	by	by	ADP
ajssms-456	36	46	a	a	DET
ajssms-456	36	47	description	description	NOUN
ajssms-456	36	48	of	of	ADP
ajssms-456	36	49	the	the	DET
ajssms-456	36	50	conceptual	conceptual	ADJ
ajssms-456	36	51	framework	framework	NOUN
ajssms-456	36	52	guiding	guide	VERB
ajssms-456	36	53	the	the	DET
ajssms-456	36	54	study	study	NOUN
ajssms-456	36	55	.	.	PUNCT
ajssms-456	37	1	the	the	DET
ajssms-456	37	2	study	study	NOUN
ajssms-456	37	3	's	's	PART
ajssms-456	37	4	methods	method	NOUN
ajssms-456	37	5	are	be	AUX
ajssms-456	37	6	then	then	ADV
ajssms-456	37	7	described	describe	VERB
ajssms-456	37	8	,	,	PUNCT
ajssms-456	37	9	results	result	NOUN
ajssms-456	37	10	are	be	AUX
ajssms-456	37	11	discussed	discuss	VERB
ajssms-456	37	12	,	,	PUNCT
ajssms-456	37	13	and	and	CCONJ
ajssms-456	37	14	implications	implication	NOUN
ajssms-456	37	15	and	and	CCONJ
ajssms-456	37	16	conclusions	conclusion	NOUN
ajssms-456	37	17	are	be	AUX
ajssms-456	37	18	drawn	draw	VERB
ajssms-456	37	19	.	.	PUNCT
ajssms-456	38	1	the	the	DET
ajssms-456	38	2	specific	specific	ADJ
ajssms-456	38	3	objectives	objective	NOUN
ajssms-456	38	4	to	to	ADP
ajssms-456	38	5	this	this	DET
ajssms-456	38	6	research	research	NOUN
ajssms-456	38	7	study	study	NOUN
ajssms-456	38	8	are	be	AUX
ajssms-456	38	9	to	to	PART
ajssms-456	38	10	:	:	PUNCT
ajssms-456	38	11	i.	i.	NOUN
ajssms-456	38	12	explore	explore	VERB
ajssms-456	38	13	the	the	DET
ajssms-456	38	14	effects	effect	NOUN
ajssms-456	38	15	of	of	ADP
ajssms-456	38	16	billboard	billboard	NOUN
ajssms-456	38	17	advertisements	advertisement	NOUN
ajssms-456	38	18	of	of	ADP
ajssms-456	38	19	home	home	NOUN
ajssms-456	38	20	appliances	appliance	NOUN
ajssms-456	38	21	on	on	ADP
ajssms-456	38	22	customer	customer	NOUN
ajssms-456	38	23	purchasing	purchasing	NOUN
ajssms-456	38	24	decision	decision	NOUN
ajssms-456	38	25	.	.	PUNCT
ajssms-456	39	1	ii	ii	X
ajssms-456	39	2	.	.	PROPN
ajssms-456	39	3	identify	identify	VERB
ajssms-456	39	4	the	the	DET
ajssms-456	39	5	essence	essence	NOUN
ajssms-456	39	6	of	of	ADP
ajssms-456	39	7	billboard	billboard	NOUN
ajssms-456	39	8	advertisement	advertisement	NOUN
ajssms-456	39	9	in	in	ADP
ajssms-456	39	10	the	the	DET
ajssms-456	39	11	marketing	marketing	NOUN
ajssms-456	39	12	of	of	ADP
ajssms-456	39	13	home	home	NOUN
ajssms-456	39	14	appliances	appliance	NOUN
ajssms-456	39	15	.	.	PUNCT
ajssms-456	40	1	iii	iii	X
ajssms-456	40	2	.	.	PROPN
ajssms-456	40	3	identify	identify	VERB
ajssms-456	40	4	the	the	DET
ajssms-456	40	5	effects	effect	NOUN
ajssms-456	40	6	of	of	ADP
ajssms-456	40	7	billboard	billboard	NOUN
ajssms-456	40	8	ads	ad	NOUN
ajssms-456	40	9	on	on	ADP
ajssms-456	40	10	the	the	DET
ajssms-456	40	11	decisions	decision	NOUN
ajssms-456	40	12	and	and	CCONJ
ajssms-456	40	13	choices	choice	NOUN
ajssms-456	40	14	of	of	ADP
ajssms-456	40	15	home	home	NOUN
ajssms-456	40	16	appliance	appliance	NOUN
ajssms-456	40	17	buyers	buyer	NOUN
ajssms-456	40	18	.	.	PUNCT
ajssms-456	41	1	iv	iv	X
ajssms-456	41	2	.	.	NOUN
ajssms-456	41	3	proffer	proffer	NOUN
ajssms-456	41	4	recommendations	recommendation	NOUN
ajssms-456	41	5	that	that	PRON
ajssms-456	41	6	would	would	AUX
ajssms-456	41	7	help	help	VERB
ajssms-456	41	8	marketers	marketer	NOUN
ajssms-456	41	9	of	of	ADP
ajssms-456	41	10	home	home	NOUN
ajssms-456	41	11	appliances	appliance	NOUN
ajssms-456	41	12	to	to	PART
ajssms-456	41	13	appreciate	appreciate	VERB
ajssms-456	41	14	and	and	CCONJ
ajssms-456	41	15	understand	understand	VERB
ajssms-456	41	16	the	the	DET
ajssms-456	41	17	relevance	relevance	NOUN
ajssms-456	41	18	of	of	ADP
ajssms-456	41	19	billboard	billboard	NOUN
ajssms-456	41	20	ads	ad	NOUN
ajssms-456	41	21	.	.	PUNCT
ajssms-456	42	1	2	2	X
ajssms-456	42	2	.	.	X
ajssms-456	42	3	literature	literature	NOUN
ajssms-456	42	4	review	review	VERB
ajssms-456	42	5	various	various	ADJ
ajssms-456	42	6	scholars	scholar	NOUN
ajssms-456	42	7	and	and	CCONJ
ajssms-456	42	8	researchers	researcher	NOUN
ajssms-456	42	9	have	have	AUX
ajssms-456	42	10	come	come	VERB
ajssms-456	42	11	up	up	ADP
ajssms-456	42	12	with	with	ADP
ajssms-456	42	13	theories	theory	NOUN
ajssms-456	42	14	in	in	ADP
ajssms-456	42	15	their	their	PRON
ajssms-456	42	16	attempt	attempt	NOUN
ajssms-456	42	17	to	to	PART
ajssms-456	42	18	explain	explain	VERB
ajssms-456	42	19	how	how	SCONJ
ajssms-456	42	20	advertising	advertising	NOUN
ajssms-456	42	21	messages	message	NOUN
ajssms-456	42	22	are	be	AUX
ajssms-456	42	23	received	receive	VERB
ajssms-456	42	24	,	,	PUNCT
ajssms-456	42	25	processed	process	VERB
ajssms-456	42	26	and	and	CCONJ
ajssms-456	42	27	acted	act	VERB
ajssms-456	42	28	on	on	ADP
ajssms-456	42	29	by	by	ADP
ajssms-456	42	30	their	their	PRON
ajssms-456	42	31	target	target	NOUN
ajssms-456	42	32	audience	audience	NOUN
ajssms-456	42	33	.	.	PUNCT
ajssms-456	43	1	these	these	DET
ajssms-456	43	2	theories	theory	NOUN
ajssms-456	43	3	also	also	ADV
ajssms-456	43	4	explain	explain	VERB
ajssms-456	43	5	the	the	DET
ajssms-456	43	6	possible	possible	ADJ
ajssms-456	43	7	effects	effect	NOUN
ajssms-456	43	8	that	that	SCONJ
ajssms-456	43	9	these	these	DET
ajssms-456	43	10	messages	message	NOUN
ajssms-456	43	11	have	have	VERB
ajssms-456	43	12	on	on	ADP
ajssms-456	43	13	their	their	PRON
ajssms-456	43	14	target	target	NOUN
ajssms-456	43	15	audience	audience	NOUN
ajssms-456	43	16	as	as	ADV
ajssms-456	43	17	far	far	ADV
ajssms-456	43	18	as	as	SCONJ
ajssms-456	43	19	the	the	DET
ajssms-456	43	20	intent	intent	NOUN
ajssms-456	43	21	of	of	ADP
ajssms-456	43	22	the	the	DET
ajssms-456	43	23	advertiser	advertiser	NOUN
ajssms-456	43	24	is	be	AUX
ajssms-456	43	25	concern	concern	NOUN
ajssms-456	43	26	.	.	PUNCT
ajssms-456	44	1	one	one	NUM
ajssms-456	44	2	of	of	ADP
ajssms-456	44	3	such	such	ADJ
ajssms-456	44	4	studies	study	NOUN
ajssms-456	44	5	looked	look	VERB
ajssms-456	44	6	at	at	ADP
ajssms-456	44	7	the	the	DET
ajssms-456	44	8	information	information	NOUN
ajssms-456	44	9	processing	processing	NOUN
ajssms-456	44	10	model	model	NOUN
ajssms-456	44	11	(	(	PUNCT
ajssms-456	44	12	ipm	ipm	NOUN
ajssms-456	44	13	)	)	PUNCT
ajssms-456	44	14	which	which	PRON
ajssms-456	44	15	is	be	AUX
ajssms-456	44	16	discussed	discuss	VERB
ajssms-456	44	17	extensively	extensively	ADV
ajssms-456	44	18	by	by	ADP
ajssms-456	44	19	belch	belch	NOUN
ajssms-456	44	20	and	and	CCONJ
ajssms-456	44	21	belch	belch	NOUN
ajssms-456	44	22	(	(	PUNCT
ajssms-456	44	23	2001	2001	NUM
ajssms-456	44	24	)	)	PUNCT
ajssms-456	44	25	and	and	CCONJ
ajssms-456	44	26	shimp	shimp	ADJ
ajssms-456	44	27	(	(	PUNCT
ajssms-456	44	28	2000	2000	NUM
ajssms-456	44	29	)	)	PUNCT
ajssms-456	44	30	.	.	PUNCT
ajssms-456	45	1	the	the	DET
ajssms-456	45	2	ipm	ipm	NOUN
ajssms-456	45	3	discusses	discuss	VERB
ajssms-456	45	4	how	how	SCONJ
ajssms-456	45	5	consumers	consumer	NOUN
ajssms-456	45	6	process	process	VERB
ajssms-456	45	7	and	and	CCONJ
ajssms-456	45	8	respond	respond	VERB
ajssms-456	45	9	to	to	ADP
ajssms-456	45	10	advertising	advertising	NOUN
ajssms-456	45	11	information	information	NOUN
ajssms-456	45	12	.	.	PUNCT
ajssms-456	46	1	with	with	ADP
ajssms-456	46	2	the	the	DET
ajssms-456	46	3	ipm	ipm	NOUN
ajssms-456	46	4	,	,	PUNCT
ajssms-456	46	5	the	the	DET
ajssms-456	46	6	ultimate	ultimate	ADJ
ajssms-456	46	7	objective	objective	NOUN
ajssms-456	46	8	of	of	ADP
ajssms-456	46	9	the	the	DET
ajssms-456	46	10	advertiser	advertiser	NOUN
ajssms-456	46	11	is	be	AUX
ajssms-456	46	12	to	to	PART
ajssms-456	46	13	encourage	encourage	VERB
ajssms-456	46	14	the	the	DET
ajssms-456	46	15	target	target	NOUN
ajssms-456	46	16	audience	audience	NOUN
ajssms-456	46	17	to	to	PART
ajssms-456	46	18	choose	choose	VERB
ajssms-456	46	19	his	his	PRON
ajssms-456	46	20	,	,	PUNCT
ajssms-456	46	21	(	(	PUNCT
ajssms-456	46	22	the	the	DET
ajssms-456	46	23	advertiser‟s	advertiser‟s	NOUN
ajssms-456	46	24	)	)	PUNCT
ajssms-456	46	25	brand	brand	NOUN
ajssms-456	46	26	or	or	CCONJ
ajssms-456	46	27	products	product	NOUN
ajssms-456	46	28	rather	rather	ADV
ajssms-456	46	29	than	than	ADP
ajssms-456	46	30	competing	compete	VERB
ajssms-456	46	31	ones	one	NOUN
ajssms-456	46	32	,	,	PUNCT
ajssms-456	46	33	(	(	PUNCT
ajssms-456	46	34	shimp	shimp	ADJ
ajssms-456	46	35	,	,	PUNCT
ajssms-456	46	36	2000	2000	NUM
ajssms-456	46	37	)	)	PUNCT
ajssms-456	46	38	.	.	PUNCT
ajssms-456	47	1	this	this	PRON
ajssms-456	47	2	means	mean	VERB
ajssms-456	47	3	that	that	SCONJ
ajssms-456	47	4	advertiser‟s	advertiser‟s	ADV
ajssms-456	47	5	main	main	ADJ
ajssms-456	47	6	aim	aim	NOUN
ajssms-456	47	7	is	be	AUX
ajssms-456	47	8	to	to	PART
ajssms-456	47	9	direct	direct	VERB
ajssms-456	47	10	their	their	PRON
ajssms-456	47	11	audiences‟	audiences‟	PROPN
ajssms-456	47	12	attentions	attention	NOUN
ajssms-456	47	13	towards	towards	ADP
ajssms-456	47	14	their	their	PRON
ajssms-456	47	15	brand	brand	NOUN
ajssms-456	47	16	or	or	CCONJ
ajssms-456	47	17	products	product	NOUN
ajssms-456	47	18	and	and	CCONJ
ajssms-456	47	19	subsequently	subsequently	ADV
ajssms-456	47	20	encourage	encourage	VERB
ajssms-456	47	21	them	they	PRON
ajssms-456	47	22	patronize	patronize	VERB
ajssms-456	47	23	them	they	PRON
ajssms-456	47	24	.	.	PUNCT
ajssms-456	48	1	the	the	DET
ajssms-456	48	2	model	model	NOUN
ajssms-456	48	3	sees	see	VERB
ajssms-456	48	4	the	the	DET
ajssms-456	48	5	consumer	consumer	NOUN
ajssms-456	48	6	as	as	ADP
ajssms-456	48	7	someone	someone	PRON
ajssms-456	48	8	in	in	ADP
ajssms-456	48	9	a	a	DET
ajssms-456	48	10	complex	complex	ADJ
ajssms-456	48	11	buying	buying	NOUN
ajssms-456	48	12	situation	situation	NOUN
ajssms-456	48	13	and	and	CCONJ
ajssms-456	48	14	looking	look	VERB
ajssms-456	48	15	for	for	ADP
ajssms-456	48	16	information	information	NOUN
ajssms-456	48	17	relevant	relevant	ADJ
ajssms-456	48	18	to	to	ADP
ajssms-456	48	19	his	his	PRON
ajssms-456	48	20	/	/	SYM
ajssms-456	48	21	her	her	PRON
ajssms-456	48	22	buying	buying	NOUN
ajssms-456	48	23	decision	decision	NOUN
ajssms-456	48	24	(	(	PUNCT
ajssms-456	48	25	belch	belch	NOUN
ajssms-456	48	26	and	and	CCONJ
ajssms-456	48	27	belch	belch	NOUN
ajssms-456	48	28	,	,	PUNCT
ajssms-456	48	29	2001	2001	NUM
ajssms-456	48	30	)	)	PUNCT
ajssms-456	48	31	.	.	PUNCT
ajssms-456	49	1	marketers	marketer	NOUN
ajssms-456	49	2	and	and	CCONJ
ajssms-456	49	3	advertisers	advertiser	NOUN
ajssms-456	49	4	being	be	AUX
ajssms-456	49	5	aware	aware	ADJ
ajssms-456	49	6	of	of	ADP
ajssms-456	49	7	this	this	PRON
ajssms-456	49	8	will	will	AUX
ajssms-456	49	9	then	then	ADV
ajssms-456	49	10	flood	flood	VERB
ajssms-456	49	11	the	the	DET
ajssms-456	49	12	consumer	consumer	NOUN
ajssms-456	49	13	with	with	ADP
ajssms-456	49	14	his	his	PRON
ajssms-456	49	15	–	–	PUNCT
ajssms-456	49	16	the	the	DET
ajssms-456	49	17	advertiser‟s	advertiser‟s	ADJ
ajssms-456	49	18	information	information	NOUN
ajssms-456	49	19	that	that	PRON
ajssms-456	49	20	are	be	AUX
ajssms-456	49	21	considered	consider	VERB
ajssms-456	49	22	relevant	relevant	ADJ
ajssms-456	49	23	to	to	ADP
ajssms-456	49	24	the	the	DET
ajssms-456	49	25	consumer‟s	consumer‟s	NOUN
ajssms-456	49	26	buying	buying	NOUN
ajssms-456	49	27	needs	need	NOUN
ajssms-456	49	28	(	(	PUNCT
ajssms-456	49	29	shimp	shimp	ADJ
ajssms-456	49	30	,	,	PUNCT
ajssms-456	49	31	2000	2000	NUM
ajssms-456	49	32	)	)	PUNCT
ajssms-456	49	33	.	.	PUNCT
ajssms-456	50	1	this	this	PRON
ajssms-456	50	2	then	then	ADV
ajssms-456	50	3	leaves	leave	VERB
ajssms-456	50	4	the	the	DET
ajssms-456	50	5	consumer	consumer	NOUN
ajssms-456	50	6	with	with	ADP
ajssms-456	50	7	numerous	numerous	ADJ
ajssms-456	50	8	information	information	NOUN
ajssms-456	50	9	competing	compete	VERB
ajssms-456	50	10	for	for	ADP
ajssms-456	50	11	his	his	PRON
ajssms-456	50	12	/	/	SYM
ajssms-456	50	13	her	her	PRON
ajssms-456	50	14	attention	attention	NOUN
ajssms-456	50	15	and	and	CCONJ
ajssms-456	50	16	choice	choice	NOUN
ajssms-456	50	17	.	.	PUNCT
ajssms-456	51	1	to	to	PART
ajssms-456	51	2	avoid	avoid	VERB
ajssms-456	51	3	being	be	AUX
ajssms-456	51	4	in	in	ADP
ajssms-456	51	5	a	a	DET
ajssms-456	51	6	confused	confused	ADJ
ajssms-456	51	7	state	state	NOUN
ajssms-456	51	8	,	,	PUNCT
ajssms-456	51	9	the	the	DET
ajssms-456	51	10	consumer	consumer	NOUN
ajssms-456	51	11	,	,	PUNCT
ajssms-456	51	12	according	accord	VERB
ajssms-456	51	13	to	to	ADP
ajssms-456	51	14	belch	belch	NOUN
ajssms-456	51	15	and	and	CCONJ
ajssms-456	51	16	belch	belch	NOUN
ajssms-456	51	17	(	(	PUNCT
ajssms-456	51	18	2001	2001	NUM
ajssms-456	51	19	)	)	PUNCT
ajssms-456	51	20	passes	pass	VERB
ajssms-456	51	21	through	through	ADP
ajssms-456	51	22	five	five	NUM
ajssms-456	51	23	stages	stage	NOUN
ajssms-456	51	24	in	in	ADP
ajssms-456	51	25	an	an	DET
ajssms-456	51	26	attempt	attempt	NOUN
ajssms-456	51	27	to	to	PART
ajssms-456	51	28	process	process	VERB
ajssms-456	51	29	the	the	DET
ajssms-456	51	30	information	information	NOUN
ajssms-456	51	31	and	and	CCONJ
ajssms-456	51	32	finally	finally	ADV
ajssms-456	51	33	make	make	VERB
ajssms-456	51	34	a	a	DET
ajssms-456	51	35	choice	choice	NOUN
ajssms-456	51	36	.	.	PUNCT
ajssms-456	52	1	the	the	DET
ajssms-456	52	2	first	first	ADJ
ajssms-456	52	3	stage	stage	NOUN
ajssms-456	52	4	,	,	PUNCT
ajssms-456	52	5	according	accord	VERB
ajssms-456	52	6	to	to	ADP
ajssms-456	52	7	belch	belch	NOUN
ajssms-456	52	8	and	and	CCONJ
ajssms-456	52	9	belch	belch	NOUN
ajssms-456	52	10	(	(	PUNCT
ajssms-456	52	11	2001	2001	NUM
ajssms-456	52	12	)	)	PUNCT
ajssms-456	52	13	is	be	AUX
ajssms-456	52	14	exposure	exposure	NOUN
ajssms-456	52	15	.	.	PUNCT
ajssms-456	53	1	it	it	PRON
ajssms-456	53	2	means	mean	VERB
ajssms-456	53	3	consumers	consumer	NOUN
ajssms-456	53	4	coming	come	VERB
ajssms-456	53	5	into	into	ADP
ajssms-456	53	6	contact	contact	NOUN
ajssms-456	53	7	with	with	ADP
ajssms-456	53	8	the	the	DET
ajssms-456	53	9	advertiser‟s	advertiser‟s	NOUN
ajssms-456	53	10	message	message	NOUN
ajssms-456	53	11	through	through	ADP
ajssms-456	53	12	radio	radio	NOUN
ajssms-456	53	13	,	,	PUNCT
ajssms-456	53	14	television	television	NOUN
ajssms-456	53	15	,	,	PUNCT
ajssms-456	53	16	newspaper	newspaper	NOUN
ajssms-456	53	17	or	or	CCONJ
ajssms-456	53	18	billboard	billboard	NOUN
ajssms-456	53	19	ads	ad	NOUN
ajssms-456	53	20	(	(	PUNCT
ajssms-456	53	21	shimp	shimp	ADJ
ajssms-456	53	22	,	,	PUNCT
ajssms-456	53	23	2000	2000	NUM
ajssms-456	53	24	)	)	PUNCT
ajssms-456	53	25	.	.	PUNCT
ajssms-456	54	1	in	in	ADP
ajssms-456	54	2	their	their	PRON
ajssms-456	54	3	daily	daily	ADJ
ajssms-456	54	4	routines	routine	NOUN
ajssms-456	54	5	;	;	PUNCT
ajssms-456	54	6	in	in	ADP
ajssms-456	54	7	the	the	DET
ajssms-456	54	8	house	house	NOUN
ajssms-456	54	9	,	,	PUNCT
ajssms-456	54	10	office	office	NOUN
ajssms-456	54	11	,	,	PUNCT
ajssms-456	54	12	on	on	ADP
ajssms-456	54	13	the	the	DET
ajssms-456	54	14	road	road	NOUN
ajssms-456	54	15	,	,	PUNCT
ajssms-456	54	16	etc	etc	X
ajssms-456	54	17	,	,	PUNCT
ajssms-456	54	18	consumers	consumer	NOUN
ajssms-456	54	19	intermittently	intermittently	ADV
ajssms-456	54	20	hear	hear	VERB
ajssms-456	54	21	,	,	PUNCT
ajssms-456	54	22	see	see	VERB
ajssms-456	54	23	or	or	CCONJ
ajssms-456	54	24	read	read	VERB
ajssms-456	54	25	radio	radio	NOUN
ajssms-456	54	26	,	,	PUNCT
ajssms-456	54	27	television	television	NOUN
ajssms-456	54	28	,	,	PUNCT
ajssms-456	54	29	newspaper	newspaper	NOUN
ajssms-456	54	30	or	or	CCONJ
ajssms-456	54	31	billboard	billboard	NOUN
ajssms-456	54	32	ads	ad	NOUN
ajssms-456	54	33	on	on	ADP
ajssms-456	54	34	varied	varied	ADJ
ajssms-456	54	35	kinds	kind	NOUN
ajssms-456	54	36	of	of	ADP
ajssms-456	54	37	products	product	NOUN
ajssms-456	54	38	.	.	PUNCT
ajssms-456	55	1	but	but	CCONJ
ajssms-456	55	2	this	this	PRON
ajssms-456	55	3	–	–	PUNCT
ajssms-456	55	4	exposing	expose	VERB
ajssms-456	55	5	consumers	consumer	NOUN
ajssms-456	55	6	to	to	ADP
ajssms-456	55	7	advertising	advertise	VERB
ajssms-456	55	8	messages	message	NOUN
ajssms-456	55	9	is	be	AUX
ajssms-456	55	10	not	not	PART
ajssms-456	55	11	enough	enough	ADJ
ajssms-456	55	12	to	to	PART
ajssms-456	55	13	gain	gain	VERB
ajssms-456	55	14	their	their	PRON
ajssms-456	55	15	patronage	patronage	NOUN
ajssms-456	55	16	.	.	PUNCT
ajssms-456	56	1	in	in	ADP
ajssms-456	56	2	the	the	DET
ajssms-456	56	3	opinion	opinion	NOUN
ajssms-456	56	4	of	of	ADP
ajssms-456	56	5	shimp	shimp	ADJ
ajssms-456	56	6	(	(	PUNCT
ajssms-456	56	7	2000	2000	NUM
ajssms-456	56	8	)	)	PUNCT
ajssms-456	56	9	“	"	PUNCT
ajssms-456	56	10	gaining	gain	VERB
ajssms-456	56	11	information	information	NOUN
ajssms-456	56	12	is	be	AUX
ajssms-456	56	13	a	a	DET
ajssms-456	56	14	necessary	necessary	ADJ
ajssms-456	56	15	but	but	CCONJ
ajssms-456	56	16	insufficient	insufficient	ADJ
ajssms-456	56	17	condition	condition	NOUN
ajssms-456	56	18	for	for	ADP
ajssms-456	56	19	communication	communication	NOUN
ajssms-456	56	20	”	"	PUNCT
ajssms-456	56	21	.	.	PUNCT
ajssms-456	57	1	as	as	ADP
ajssms-456	57	2	a	a	DET
ajssms-456	57	3	result	result	NOUN
ajssms-456	57	4	,	,	PUNCT
ajssms-456	57	5	the	the	DET
ajssms-456	57	6	consumers‟	consumers‟	PROPN
ajssms-456	57	7	attention	attention	NOUN
ajssms-456	57	8	needs	need	VERB
ajssms-456	57	9	to	to	PART
ajssms-456	57	10	be	be	AUX
ajssms-456	57	11	hooked	hook	VERB
ajssms-456	57	12	to	to	ADP
ajssms-456	57	13	the	the	DET
ajssms-456	57	14	message	message	NOUN
ajssms-456	57	15	and	and	CCONJ
ajssms-456	57	16	be	be	AUX
ajssms-456	57	17	caused	cause	VERB
ajssms-456	57	18	to	to	PART
ajssms-456	57	19	engage	engage	VERB
ajssms-456	57	20	in	in	ADP
ajssms-456	57	21	selective	selective	ADJ
ajssms-456	57	22	attention	attention	NOUN
ajssms-456	57	23	–	–	PUNCT
ajssms-456	57	24	focusing	focus	VERB
ajssms-456	57	25	on	on	ADP
ajssms-456	57	26	,	,	PUNCT
ajssms-456	57	27	and	and	CCONJ
ajssms-456	57	28	considering	consider	VERB
ajssms-456	57	29	a	a	DET
ajssms-456	57	30	specific	specific	ADJ
ajssms-456	57	31	message	message	NOUN
ajssms-456	57	32	out	out	ADP
ajssms-456	57	33	of	of	ADP
ajssms-456	57	34	the	the	DET
ajssms-456	57	35	many	many	ADJ
ajssms-456	57	36	that	that	SCONJ
ajssms-456	57	37	he	he	PRON
ajssms-456	57	38	/	/	PUNCT
ajssms-456	58	1	she	she	PRON
ajssms-456	58	2	was	be	AUX
ajssms-456	58	3	exposed	expose	VERB
ajssms-456	58	4	to	to	ADP
ajssms-456	58	5	.	.	PUNCT
ajssms-456	59	1	this	this	PRON
ajssms-456	59	2	will	will	AUX
ajssms-456	59	3	cause	cause	VERB
ajssms-456	59	4	the	the	DET
ajssms-456	59	5	consumer	consumer	NOUN
ajssms-456	59	6	to	to	PART
ajssms-456	59	7	attempt	attempt	VERB
ajssms-456	59	8	to	to	PART
ajssms-456	59	9	comprehend	comprehend	VERB
ajssms-456	59	10	–	–	PUNCT
ajssms-456	59	11	make	make	VERB
ajssms-456	59	12	meaning	meaning	NOUN
ajssms-456	59	13	out	out	ADP
ajssms-456	59	14	of	of	ADP
ajssms-456	59	15	the	the	DET
ajssms-456	59	16	messages	message	NOUN
ajssms-456	59	17	that	that	PRON
ajssms-456	59	18	he	he	PRON
ajssms-456	59	19	/	/	PUNCT
ajssms-456	60	1	she	she	PRON
ajssms-456	60	2	had	have	AUX
ajssms-456	60	3	attended	attend	VERB
ajssms-456	60	4	to	to	ADP
ajssms-456	60	5	.	.	PUNCT
ajssms-456	61	1	in	in	ADP
ajssms-456	61	2	doing	do	VERB
ajssms-456	61	3	so	so	ADV
ajssms-456	61	4	,	,	PUNCT
ajssms-456	61	5	the	the	DET
ajssms-456	61	6	consumer	consumer	NOUN
ajssms-456	61	7	would	would	AUX
ajssms-456	61	8	have	have	AUX
ajssms-456	61	9	moved	move	VERB
ajssms-456	61	10	to	to	ADP
ajssms-456	61	11	the	the	DET
ajssms-456	61	12	second	second	ADJ
ajssms-456	61	13	stage	stage	NOUN
ajssms-456	61	14	,	,	PUNCT
ajssms-456	61	15	comprehension	comprehension	NOUN
ajssms-456	61	16	,	,	PUNCT
ajssms-456	61	17	according	accord	VERB
ajssms-456	61	18	to	to	ADP
ajssms-456	61	19	belch	belch	NOUN
ajssms-456	61	20	and	and	CCONJ
ajssms-456	61	21	belch	belch	NOUN
ajssms-456	61	22	(	(	PUNCT
ajssms-456	61	23	2001	2001	NUM
ajssms-456	61	24	)	)	PUNCT
ajssms-456	61	25	.	.	PUNCT
ajssms-456	62	1	to	to	PART
ajssms-456	62	2	comprehend	comprehend	VERB
ajssms-456	62	3	means	mean	NOUN
ajssms-456	62	4	to	to	PART
ajssms-456	62	5	understand	understand	VERB
ajssms-456	62	6	and	and	CCONJ
ajssms-456	62	7	create	create	VERB
ajssms-456	62	8	meaning	meaning	NOUN
ajssms-456	62	9	out	out	ADP
ajssms-456	62	10	of	of	ADP
ajssms-456	62	11	symbols	symbol	NOUN
ajssms-456	62	12	and	and	CCONJ
ajssms-456	62	13	sounds	sound	NOUN
ajssms-456	62	14	(	(	PUNCT
ajssms-456	62	15	shimp	shimp	ADJ
ajssms-456	62	16	,	,	PUNCT
ajssms-456	62	17	2000	2000	NUM
ajssms-456	62	18	)	)	PUNCT
ajssms-456	62	19	.	.	PUNCT
ajssms-456	63	1	but	but	CCONJ
ajssms-456	63	2	ads	ad	NOUN
ajssms-456	63	3	are	be	AUX
ajssms-456	63	4	a	a	DET
ajssms-456	63	5	mixture	mixture	NOUN
ajssms-456	63	6	of	of	ADP
ajssms-456	63	7	words	word	NOUN
ajssms-456	63	8	,	,	PUNCT
ajssms-456	63	9	pictures	picture	NOUN
ajssms-456	63	10	,	,	PUNCT
ajssms-456	63	11	colors	color	NOUN
ajssms-456	63	12	and/or	and/or	CCONJ
ajssms-456	63	13	sound	sound	VERB
ajssms-456	63	14	yet	yet	ADV
ajssms-456	63	15	aimed	aim	VERB
ajssms-456	63	16	at	at	ADP
ajssms-456	63	17	sending	send	VERB
ajssms-456	63	18	a	a	DET
ajssms-456	63	19	united	united	ADJ
ajssms-456	63	20	message	message	NOUN
ajssms-456	63	21	.	.	PUNCT
ajssms-456	64	1	this	this	PRON
ajssms-456	64	2	means	mean	VERB
ajssms-456	64	3	that	that	SCONJ
ajssms-456	64	4	the	the	DET
ajssms-456	64	5	target	target	NOUN
ajssms-456	64	6	audiences	audience	NOUN
ajssms-456	64	7	need	need	VERB
ajssms-456	64	8	to	to	PART
ajssms-456	64	9	see	see	VERB
ajssms-456	64	10	and	and	CCONJ
ajssms-456	64	11	understand	understand	VERB
ajssms-456	64	12	the	the	DET
ajssms-456	64	13	ads	ad	NOUN
ajssms-456	64	14	as	as	SCONJ
ajssms-456	64	15	they	they	PRON
ajssms-456	64	16	are	be	AUX
ajssms-456	64	17	intended	intend	VERB
ajssms-456	64	18	by	by	ADP
ajssms-456	64	19	the	the	DET
ajssms-456	64	20	advertiser	advertiser	NOUN
ajssms-456	64	21	.	.	PUNCT
ajssms-456	65	1	this	this	DET
ajssms-456	65	2	,	,	PUNCT
ajssms-456	65	3	corroborated	corroborate	VERB
ajssms-456	65	4	meaning	meaning	NOUN
ajssms-456	65	5	of	of	ADP
ajssms-456	65	6	the	the	DET
ajssms-456	65	7	ads	ad	NOUN
ajssms-456	65	8	by	by	ADP
ajssms-456	65	9	the	the	DET
ajssms-456	65	10	advertiser	advertiser	NOUN
ajssms-456	65	11	and	and	CCONJ
ajssms-456	65	12	the	the	DET
ajssms-456	65	13	audience	audience	NOUN
ajssms-456	65	14	)	)	PUNCT
ajssms-456	65	15	can	can	AUX
ajssms-456	65	16	only	only	ADV
ajssms-456	65	17	be	be	AUX
ajssms-456	65	18	successful	successful	ADJ
ajssms-456	65	19	if	if	SCONJ
ajssms-456	65	20	the	the	DET
ajssms-456	65	21	target	target	NOUN
ajssms-456	65	22	audiences	audience	NOUN
ajssms-456	65	23	understand	understand	VERB
ajssms-456	65	24	the	the	DET
ajssms-456	65	25	asian	asian	ADJ
ajssms-456	65	26	journal	journal	NOUN
ajssms-456	65	27	of	of	ADP
ajssms-456	65	28	social	social	ADJ
ajssms-456	65	29	sciences	sciences	PROPN
ajssms-456	65	30	and	and	CCONJ
ajssms-456	65	31	management	management	NOUN
ajssms-456	65	32	studies	study	NOUN
ajssms-456	65	33	,	,	PUNCT
ajssms-456	65	34	2015	2015	NUM
ajssms-456	65	35	,	,	PUNCT
ajssms-456	65	36	2(3	2(3	NUM
ajssms-456	65	37	):	):	PUNCT
ajssms-456	65	38	101	101	NUM
ajssms-456	65	39	-	-	SYM
ajssms-456	65	40	108	108	NUM
ajssms-456	65	41	103	103	NUM
ajssms-456	65	42	ads	ad	NOUN
ajssms-456	65	43	and	and	CCONJ
ajssms-456	65	44	their	their	PRON
ajssms-456	65	45	contents	content	NOUN
ajssms-456	65	46	very	very	ADV
ajssms-456	65	47	well	well	ADV
ajssms-456	65	48	.	.	PUNCT
ajssms-456	66	1	thus	thus	ADV
ajssms-456	66	2	,	,	PUNCT
ajssms-456	66	3	advertising	advertising	NOUN
ajssms-456	66	4	contents	content	NOUN
ajssms-456	66	5	need	need	VERB
ajssms-456	66	6	to	to	PART
ajssms-456	66	7	compliment	compliment	VERB
ajssms-456	66	8	the	the	DET
ajssms-456	66	9	central	central	ADJ
ajssms-456	66	10	theme	theme	NOUN
ajssms-456	66	11	of	of	ADP
ajssms-456	66	12	the	the	DET
ajssms-456	66	13	ad	ad	NOUN
ajssms-456	66	14	in	in	ADP
ajssms-456	66	15	other	other	ADJ
ajssms-456	66	16	for	for	SCONJ
ajssms-456	66	17	it	it	PRON
ajssms-456	66	18	to	to	PART
ajssms-456	66	19	communicate	communicate	VERB
ajssms-456	66	20	one	one	NUM
ajssms-456	66	21	meaning	meaning	NOUN
ajssms-456	66	22	to	to	ADP
ajssms-456	66	23	all	all	DET
ajssms-456	66	24	the	the	DET
ajssms-456	66	25	varied	varied	ADJ
ajssms-456	66	26	audiences	audience	NOUN
ajssms-456	66	27	.	.	PUNCT
ajssms-456	67	1	after	after	ADP
ajssms-456	67	2	the	the	DET
ajssms-456	67	3	comprehension	comprehension	NOUN
ajssms-456	67	4	,	,	PUNCT
ajssms-456	67	5	the	the	DET
ajssms-456	67	6	consumer	consumer	NOUN
ajssms-456	67	7	then	then	ADV
ajssms-456	67	8	tries	try	VERB
ajssms-456	67	9	to	to	PART
ajssms-456	67	10	accept	accept	VERB
ajssms-456	67	11	or	or	CCONJ
ajssms-456	67	12	reject	reject	VERB
ajssms-456	67	13	what	what	PRON
ajssms-456	67	14	he	he	PRON
ajssms-456	67	15	/	/	PUNCT
ajssms-456	67	16	she	she	PRON
ajssms-456	67	17	had	have	AUX
ajssms-456	67	18	interpreted	interpret	VERB
ajssms-456	67	19	and	and	CCONJ
ajssms-456	67	20	understood	understand	VERB
ajssms-456	67	21	.	.	PUNCT
ajssms-456	68	1	this	this	PRON
ajssms-456	68	2	will	will	AUX
ajssms-456	68	3	then	then	ADV
ajssms-456	68	4	lead	lead	VERB
ajssms-456	68	5	him	he	PRON
ajssms-456	68	6	/	/	SYM
ajssms-456	68	7	her	she	PRON
ajssms-456	68	8	to	to	ADP
ajssms-456	68	9	the	the	DET
ajssms-456	68	10	yielding	yield	VERB
ajssms-456	68	11	stage	stage	NOUN
ajssms-456	68	12	–	–	PUNCT
ajssms-456	68	13	the	the	DET
ajssms-456	68	14	third	third	ADJ
ajssms-456	68	15	stage	stage	NOUN
ajssms-456	68	16	as	as	SCONJ
ajssms-456	68	17	indicated	indicate	VERB
ajssms-456	68	18	by	by	ADP
ajssms-456	68	19	belch	belch	NOUN
ajssms-456	68	20	and	and	CCONJ
ajssms-456	68	21	belch	belch	NOUN
ajssms-456	68	22	(	(	PUNCT
ajssms-456	68	23	2001	2001	NUM
ajssms-456	68	24	)	)	PUNCT
ajssms-456	68	25	.	.	PUNCT
ajssms-456	69	1	yielding	yield	VERB
ajssms-456	69	2	to	to	ADP
ajssms-456	69	3	or	or	CCONJ
ajssms-456	69	4	agreeing	agree	VERB
ajssms-456	69	5	with	with	ADP
ajssms-456	69	6	what	what	PRON
ajssms-456	69	7	has	have	AUX
ajssms-456	69	8	been	be	AUX
ajssms-456	69	9	comprehended	comprehend	VERB
ajssms-456	69	10	means	mean	VERB
ajssms-456	69	11	whether	whether	SCONJ
ajssms-456	69	12	or	or	CCONJ
ajssms-456	69	13	not	not	PART
ajssms-456	69	14	the	the	DET
ajssms-456	69	15	consumer	consumer	NOUN
ajssms-456	69	16	will	will	AUX
ajssms-456	69	17	agree	agree	VERB
ajssms-456	69	18	with	with	ADP
ajssms-456	69	19	the	the	DET
ajssms-456	69	20	message	message	NOUN
ajssms-456	69	21	argument	argument	NOUN
ajssms-456	69	22	put	put	VERB
ajssms-456	69	23	forward	forward	ADV
ajssms-456	69	24	by	by	ADP
ajssms-456	69	25	the	the	DET
ajssms-456	69	26	advertiser	advertiser	NOUN
ajssms-456	69	27	(	(	PUNCT
ajssms-456	69	28	shimp	shimp	ADJ
ajssms-456	69	29	,	,	PUNCT
ajssms-456	69	30	2000	2000	NUM
ajssms-456	69	31	)	)	PUNCT
ajssms-456	69	32	.	.	PUNCT
ajssms-456	70	1	this	this	PRON
ajssms-456	70	2	means	mean	VERB
ajssms-456	70	3	that	that	SCONJ
ajssms-456	70	4	consumers	consumer	NOUN
ajssms-456	70	5	do	do	AUX
ajssms-456	70	6	not	not	PART
ajssms-456	70	7	only	only	ADV
ajssms-456	70	8	comprehend	comprehend	VERB
ajssms-456	70	9	(	(	PUNCT
ajssms-456	70	10	understand	understand	PROPN
ajssms-456	70	11	)	)	PUNCT
ajssms-456	70	12	advertisers‟	advertisers‟	NOUN
ajssms-456	70	13	messages	message	NOUN
ajssms-456	71	1	but	but	CCONJ
ajssms-456	71	2	they	they	PRON
ajssms-456	71	3	reject	reject	VERB
ajssms-456	71	4	or	or	CCONJ
ajssms-456	71	5	accept	accept	VERB
ajssms-456	71	6	them	they	PRON
ajssms-456	71	7	based	base	VERB
ajssms-456	71	8	on	on	ADP
ajssms-456	71	9	the	the	DET
ajssms-456	71	10	importance	importance	NOUN
ajssms-456	71	11	those	those	DET
ajssms-456	71	12	messages	message	NOUN
ajssms-456	71	13	have	have	VERB
ajssms-456	71	14	on	on	ADP
ajssms-456	71	15	their	their	PRON
ajssms-456	71	16	choices	choice	NOUN
ajssms-456	71	17	and	and	CCONJ
ajssms-456	71	18	needs	need	NOUN
ajssms-456	71	19	at	at	ADP
ajssms-456	71	20	the	the	DET
ajssms-456	71	21	time	time	NOUN
ajssms-456	71	22	of	of	ADP
ajssms-456	71	23	delivery	delivery	NOUN
ajssms-456	71	24	and	and	CCONJ
ajssms-456	71	25	reception	reception	NOUN
ajssms-456	71	26	.	.	PUNCT
ajssms-456	72	1	should	should	AUX
ajssms-456	72	2	the	the	DET
ajssms-456	72	3	consumer	consumer	NOUN
ajssms-456	72	4	yield	yield	NOUN
ajssms-456	72	5	to	to	ADP
ajssms-456	72	6	,	,	PUNCT
ajssms-456	72	7	(	(	PUNCT
ajssms-456	72	8	agree	agree	VERB
ajssms-456	72	9	with	with	ADP
ajssms-456	72	10	)	)	PUNCT
ajssms-456	72	11	the	the	DET
ajssms-456	72	12	advertiser„s	advertiser„s	PROPN
ajssms-456	72	13	message	message	NOUN
ajssms-456	72	14	,	,	PUNCT
ajssms-456	72	15	the	the	DET
ajssms-456	72	16	comprehended	comprehend	VERB
ajssms-456	72	17	messages	message	NOUN
ajssms-456	72	18	are	be	AUX
ajssms-456	72	19	then	then	ADV
ajssms-456	72	20	retained	retain	VERB
ajssms-456	72	21	,	,	PUNCT
ajssms-456	72	22	searched	search	VERB
ajssms-456	72	23	for	for	ADP
ajssms-456	72	24	and	and	CCONJ
ajssms-456	72	25	retrieved	retrieve	VERB
ajssms-456	72	26	at	at	ADP
ajssms-456	72	27	the	the	DET
ajssms-456	72	28	appropriate	appropriate	ADJ
ajssms-456	72	29	time	time	NOUN
ajssms-456	72	30	,	,	PUNCT
ajssms-456	72	31	according	accord	VERB
ajssms-456	72	32	to	to	ADP
ajssms-456	72	33	shimp	shimp	PROPN
ajssms-456	72	34	(	(	PUNCT
ajssms-456	72	35	2000	2000	NUM
ajssms-456	72	36	)	)	PUNCT
ajssms-456	72	37	.	.	PUNCT
ajssms-456	73	1	in	in	ADP
ajssms-456	73	2	that	that	DET
ajssms-456	73	3	case	case	NOUN
ajssms-456	73	4	,	,	PUNCT
ajssms-456	73	5	the	the	DET
ajssms-456	73	6	consumer	consumer	NOUN
ajssms-456	73	7	would	would	AUX
ajssms-456	73	8	have	have	AUX
ajssms-456	73	9	moved	move	VERB
ajssms-456	73	10	to	to	ADP
ajssms-456	73	11	the	the	DET
ajssms-456	73	12	fourth	fourth	ADJ
ajssms-456	73	13	stage	stage	NOUN
ajssms-456	73	14	which	which	PRON
ajssms-456	73	15	is	be	AUX
ajssms-456	73	16	the	the	DET
ajssms-456	73	17	retention	retention	NOUN
ajssms-456	73	18	stage	stage	NOUN
ajssms-456	73	19	(	(	PUNCT
ajssms-456	73	20	belch	belch	NOUN
ajssms-456	73	21	and	and	CCONJ
ajssms-456	73	22	belch	belch	NOUN
ajssms-456	73	23	,	,	PUNCT
ajssms-456	73	24	2001	2001	NUM
ajssms-456	73	25	)	)	PUNCT
ajssms-456	73	26	.	.	PUNCT
ajssms-456	74	1	at	at	ADP
ajssms-456	74	2	the	the	DET
ajssms-456	74	3	retention	retention	NOUN
ajssms-456	74	4	stage	stage	NOUN
ajssms-456	74	5	,	,	PUNCT
ajssms-456	74	6	the	the	DET
ajssms-456	74	7	consumer	consumer	NOUN
ajssms-456	74	8	stores	store	NOUN
ajssms-456	74	9	the	the	DET
ajssms-456	74	10	processed	process	VERB
ajssms-456	74	11	information	information	NOUN
ajssms-456	74	12	and	and	CCONJ
ajssms-456	74	13	uses	use	VERB
ajssms-456	74	14	it	it	PRON
ajssms-456	74	15	to	to	PART
ajssms-456	74	16	make	make	VERB
ajssms-456	74	17	choices	choice	NOUN
ajssms-456	74	18	when	when	SCONJ
ajssms-456	74	19	in	in	ADP
ajssms-456	74	20	need	need	NOUN
ajssms-456	74	21	.	.	PUNCT
ajssms-456	75	1	this	this	PRON
ajssms-456	75	2	means	mean	VERB
ajssms-456	75	3	that	that	SCONJ
ajssms-456	75	4	stored	store	VERB
ajssms-456	75	5	information	information	NOUN
ajssms-456	75	6	about	about	ADP
ajssms-456	75	7	a	a	DET
ajssms-456	75	8	product	product	NOUN
ajssms-456	75	9	,	,	PUNCT
ajssms-456	75	10	service	service	NOUN
ajssms-456	75	11	or	or	CCONJ
ajssms-456	75	12	brand	brand	NOUN
ajssms-456	75	13	can	can	AUX
ajssms-456	75	14	remain	remain	VERB
ajssms-456	75	15	in	in	ADP
ajssms-456	75	16	the	the	DET
ajssms-456	75	17	consumer‟s	consumer‟s	ADJ
ajssms-456	75	18	mind	mind	NOUN
ajssms-456	75	19	for	for	ADP
ajssms-456	75	20	a	a	DET
ajssms-456	75	21	while	while	NOUN
ajssms-456	75	22	and	and	CCONJ
ajssms-456	75	23	be	be	AUX
ajssms-456	75	24	relied	rely	VERB
ajssms-456	75	25	on	on	ADP
ajssms-456	75	26	at	at	ADP
ajssms-456	75	27	the	the	DET
ajssms-456	75	28	appropriate	appropriate	ADJ
ajssms-456	75	29	time	time	NOUN
ajssms-456	75	30	and	and	CCONJ
ajssms-456	75	31	place	place	NOUN
ajssms-456	75	32	.	.	PUNCT
ajssms-456	76	1	thus	thus	ADV
ajssms-456	76	2	,	,	PUNCT
ajssms-456	76	3	in	in	ADP
ajssms-456	76	4	making	make	VERB
ajssms-456	76	5	purchase	purchase	NOUN
ajssms-456	76	6	decision	decision	NOUN
ajssms-456	76	7	,	,	PUNCT
ajssms-456	76	8	a	a	DET
ajssms-456	76	9	consumer	consumer	NOUN
ajssms-456	76	10	then	then	ADV
ajssms-456	76	11	relies	rely	VERB
ajssms-456	76	12	on	on	ADP
ajssms-456	76	13	the	the	DET
ajssms-456	76	14	stored	store	VERB
ajssms-456	76	15	information	information	NOUN
ajssms-456	76	16	and	and	CCONJ
ajssms-456	76	17	this	this	DET
ajssms-456	76	18	manifests	manifest	NOUN
ajssms-456	76	19	in	in	ADP
ajssms-456	76	20	his	his	PRON
ajssms-456	76	21	/	/	SYM
ajssms-456	76	22	her	her	PRON
ajssms-456	76	23	actions	action	NOUN
ajssms-456	76	24	towards	towards	ADP
ajssms-456	76	25	the	the	DET
ajssms-456	76	26	various	various	ADJ
ajssms-456	76	27	competing	compete	VERB
ajssms-456	76	28	brands	brand	NOUN
ajssms-456	76	29	or	or	CCONJ
ajssms-456	76	30	products	product	NOUN
ajssms-456	76	31	that	that	PRON
ajssms-456	76	32	are	be	AUX
ajssms-456	76	33	available	available	ADJ
ajssms-456	76	34	.	.	PUNCT
ajssms-456	77	1	at	at	ADP
ajssms-456	77	2	that	that	DET
ajssms-456	77	3	point	point	NOUN
ajssms-456	77	4	,	,	PUNCT
ajssms-456	77	5	the	the	DET
ajssms-456	77	6	consumer	consumer	NOUN
ajssms-456	77	7	will	will	AUX
ajssms-456	77	8	be	be	AUX
ajssms-456	77	9	expected	expect	VERB
ajssms-456	77	10	to	to	PART
ajssms-456	77	11	retrieve	retrieve	VERB
ajssms-456	77	12	the	the	DET
ajssms-456	77	13	stored	store	VERB
ajssms-456	77	14	information	information	NOUN
ajssms-456	77	15	and	and	CCONJ
ajssms-456	77	16	subsequently	subsequently	ADV
ajssms-456	77	17	act	act	VERB
ajssms-456	77	18	on	on	ADP
ajssms-456	77	19	it	it	PRON
ajssms-456	77	20	.	.	PUNCT
ajssms-456	78	1	this	this	PRON
ajssms-456	78	2	is	be	AUX
ajssms-456	78	3	seen	see	VERB
ajssms-456	78	4	when	when	SCONJ
ajssms-456	78	5	he	he	PRON
ajssms-456	78	6	/	/	SYM
ajssms-456	78	7	she	she	PRON
ajssms-456	78	8	put	put	VERB
ajssms-456	78	9	up	up	ADP
ajssms-456	78	10	a	a	DET
ajssms-456	78	11	positive	positive	ADJ
ajssms-456	78	12	behavior	behavior	NOUN
ajssms-456	78	13	towards	towards	ADP
ajssms-456	78	14	the	the	DET
ajssms-456	78	15	needed	need	VERB
ajssms-456	78	16	product	product	NOUN
ajssms-456	78	17	or	or	CCONJ
ajssms-456	78	18	brand	brand	NOUN
ajssms-456	78	19	out	out	ADP
ajssms-456	78	20	of	of	ADP
ajssms-456	78	21	the	the	DET
ajssms-456	78	22	numerous	numerous	ADJ
ajssms-456	78	23	.	.	PUNCT
ajssms-456	79	1	this	this	DET
ajssms-456	79	2	action	action	NOUN
ajssms-456	79	3	according	accord	VERB
ajssms-456	79	4	to	to	ADP
ajssms-456	79	5	belch	belch	NOUN
ajssms-456	79	6	and	and	CCONJ
ajssms-456	79	7	belch	belch	NOUN
ajssms-456	79	8	(	(	PUNCT
ajssms-456	79	9	2001	2001	NUM
ajssms-456	79	10	)	)	PUNCT
ajssms-456	79	11	is	be	AUX
ajssms-456	79	12	the	the	DET
ajssms-456	79	13	last	last	ADJ
ajssms-456	79	14	stage	stage	NOUN
ajssms-456	79	15	in	in	ADP
ajssms-456	79	16	the	the	DET
ajssms-456	79	17	ipm	ipm	NOUN
ajssms-456	79	18	.	.	PUNCT
ajssms-456	80	1	from	from	ADP
ajssms-456	80	2	this	this	DET
ajssms-456	80	3	model	model	NOUN
ajssms-456	80	4	,	,	PUNCT
ajssms-456	80	5	one	one	PRON
ajssms-456	80	6	can	can	AUX
ajssms-456	80	7	infer	infer	VERB
ajssms-456	80	8	that	that	SCONJ
ajssms-456	80	9	the	the	DET
ajssms-456	80	10	actions	action	NOUN
ajssms-456	80	11	or	or	CCONJ
ajssms-456	80	12	inactions	inaction	NOUN
ajssms-456	80	13	of	of	ADP
ajssms-456	80	14	a	a	DET
ajssms-456	80	15	consumer	consumer	NOUN
ajssms-456	80	16	towards	towards	ADP
ajssms-456	80	17	a	a	DET
ajssms-456	80	18	product	product	NOUN
ajssms-456	80	19	,	,	PUNCT
ajssms-456	80	20	service	service	NOUN
ajssms-456	80	21	or	or	CCONJ
ajssms-456	80	22	brand	brand	NOUN
ajssms-456	80	23	at	at	ADP
ajssms-456	80	24	any	any	DET
ajssms-456	80	25	particular	particular	ADJ
ajssms-456	80	26	time	time	NOUN
ajssms-456	80	27	are	be	AUX
ajssms-456	80	28	due	due	ADJ
ajssms-456	80	29	to	to	ADP
ajssms-456	80	30	how	how	SCONJ
ajssms-456	80	31	successful	successful	ADJ
ajssms-456	80	32	the	the	DET
ajssms-456	80	33	said	say	VERB
ajssms-456	80	34	product‟s	product‟	NOUN
ajssms-456	80	35	ad(s	ad(s	NUM
ajssms-456	80	36	)	)	PUNCT
ajssms-456	80	37	have	have	AUX
ajssms-456	80	38	being	be	AUX
ajssms-456	80	39	able	able	ADJ
ajssms-456	80	40	to	to	PART
ajssms-456	80	41	take	take	VERB
ajssms-456	80	42	such	such	DET
ajssms-456	80	43	a	a	DET
ajssms-456	80	44	consumer	consumer	NOUN
ajssms-456	80	45	through	through	ADP
ajssms-456	80	46	the	the	DET
ajssms-456	80	47	above	above	ADJ
ajssms-456	80	48	stages	stage	NOUN
ajssms-456	80	49	.	.	PUNCT
ajssms-456	81	1	it	it	PRON
ajssms-456	81	2	further	far	ADV
ajssms-456	81	3	indicates	indicate	VERB
ajssms-456	81	4	that	that	SCONJ
ajssms-456	81	5	advertiser‟s	advertiser‟s	AUX
ajssms-456	81	6	audiences	audience	NOUN
ajssms-456	81	7	consciously	consciously	ADV
ajssms-456	81	8	or	or	CCONJ
ajssms-456	81	9	unconsciously	unconsciously	ADV
ajssms-456	81	10	process	process	VERB
ajssms-456	81	11	the	the	DET
ajssms-456	81	12	messages	message	NOUN
ajssms-456	81	13	that	that	PRON
ajssms-456	81	14	they	they	PRON
ajssms-456	81	15	are	be	AUX
ajssms-456	81	16	exposed	expose	VERB
ajssms-456	81	17	to	to	ADP
ajssms-456	81	18	and	and	CCONJ
ajssms-456	81	19	subsequently	subsequently	ADV
ajssms-456	81	20	act	act	VERB
ajssms-456	81	21	on	on	ADP
ajssms-456	81	22	them	they	PRON
ajssms-456	81	23	.	.	PUNCT
ajssms-456	82	1	thus	thus	ADV
ajssms-456	82	2	,	,	PUNCT
ajssms-456	82	3	adverts	advert	NOUN
ajssms-456	82	4	when	when	SCONJ
ajssms-456	82	5	well	well	ADV
ajssms-456	82	6	packaged	package	VERB
ajssms-456	82	7	and	and	CCONJ
ajssms-456	82	8	delivered	deliver	VERB
ajssms-456	82	9	through	through	ADP
ajssms-456	82	10	the	the	DET
ajssms-456	82	11	right	right	ADJ
ajssms-456	82	12	media	medium	NOUN
ajssms-456	82	13	to	to	ADP
ajssms-456	82	14	the	the	DET
ajssms-456	82	15	target	target	NOUN
ajssms-456	82	16	audience	audience	NOUN
ajssms-456	82	17	will	will	AUX
ajssms-456	82	18	have	have	VERB
ajssms-456	82	19	positive	positive	ADJ
ajssms-456	82	20	impact	impact	NOUN
ajssms-456	82	21	on	on	ADP
ajssms-456	82	22	customer	customer	NOUN
ajssms-456	82	23	attraction	attraction	NOUN
ajssms-456	82	24	,	,	PUNCT
ajssms-456	82	25	retention	retention	NOUN
ajssms-456	82	26	and	and	CCONJ
ajssms-456	82	27	loyalty	loyalty	NOUN
ajssms-456	82	28	.	.	PUNCT
ajssms-456	83	1	in	in	ADP
ajssms-456	83	2	conclusion	conclusion	NOUN
ajssms-456	83	3	,	,	PUNCT
ajssms-456	83	4	this	this	DET
ajssms-456	83	5	theory‟s	theory‟s	DET
ajssms-456	83	6	assertions	assertion	NOUN
ajssms-456	83	7	will	will	AUX
ajssms-456	83	8	guide	guide	VERB
ajssms-456	83	9	this	this	DET
ajssms-456	83	10	study‟s	study‟s	ADJ
ajssms-456	83	11	data	datum	NOUN
ajssms-456	83	12	collections	collection	NOUN
ajssms-456	83	13	,	,	PUNCT
ajssms-456	83	14	its	its	PRON
ajssms-456	83	15	analysis	analysis	NOUN
ajssms-456	83	16	and	and	CCONJ
ajssms-456	83	17	discussions	discussion	NOUN
ajssms-456	83	18	and	and	CCONJ
ajssms-456	83	19	the	the	DET
ajssms-456	83	20	conclusions	conclusion	NOUN
ajssms-456	83	21	to	to	PART
ajssms-456	83	22	be	be	AUX
ajssms-456	83	23	drawn	draw	VERB
ajssms-456	83	24	from	from	ADP
ajssms-456	83	25	the	the	DET
ajssms-456	83	26	findings	finding	NOUN
ajssms-456	83	27	.	.	PUNCT
ajssms-456	84	1	2.1	2.1	NUM
ajssms-456	84	2	.	.	PUNCT
ajssms-456	84	3	related	relate	VERB
ajssms-456	84	4	issues	issue	NOUN
ajssms-456	84	5	about	about	ADP
ajssms-456	84	6	billboards	billboard	NOUN
ajssms-456	84	7	billboards	billboard	NOUN
ajssms-456	84	8	have	have	AUX
ajssms-456	84	9	existed	exist	VERB
ajssms-456	84	10	and	and	CCONJ
ajssms-456	84	11	being	be	AUX
ajssms-456	84	12	used	use	VERB
ajssms-456	84	13	by	by	ADP
ajssms-456	84	14	many	many	ADJ
ajssms-456	84	15	institutions	institution	NOUN
ajssms-456	84	16	,	,	PUNCT
ajssms-456	84	17	organizations	organization	NOUN
ajssms-456	84	18	,	,	PUNCT
ajssms-456	84	19	companies	company	NOUN
ajssms-456	84	20	and	and	CCONJ
ajssms-456	84	21	individuals	individual	NOUN
ajssms-456	84	22	to	to	PART
ajssms-456	84	23	advertise	advertise	VERB
ajssms-456	84	24	their	their	PRON
ajssms-456	84	25	products	product	NOUN
ajssms-456	84	26	,	,	PUNCT
ajssms-456	84	27	services	service	NOUN
ajssms-456	84	28	and/or	and/or	CCONJ
ajssms-456	84	29	promotions	promotion	NOUN
ajssms-456	84	30	to	to	ADP
ajssms-456	84	31	their	their	PRON
ajssms-456	84	32	target	target	NOUN
ajssms-456	84	33	audience	audience	NOUN
ajssms-456	84	34	over	over	ADP
ajssms-456	84	35	a	a	DET
ajssms-456	84	36	period	period	NOUN
ajssms-456	84	37	of	of	ADP
ajssms-456	84	38	time	time	NOUN
ajssms-456	84	39	.	.	PUNCT
ajssms-456	85	1	as	as	ADP
ajssms-456	85	2	a	a	DET
ajssms-456	85	3	result	result	NOUN
ajssms-456	85	4	,	,	PUNCT
ajssms-456	85	5	many	many	ADJ
ajssms-456	85	6	researchers	researcher	NOUN
ajssms-456	85	7	how	how	SCONJ
ajssms-456	85	8	these	these	DET
ajssms-456	85	9	audiences	audience	NOUN
ajssms-456	85	10	perceive	perceive	VERB
ajssms-456	85	11	the	the	DET
ajssms-456	85	12	billboards	billboard	NOUN
ajssms-456	85	13	ads	ad	NOUN
ajssms-456	85	14	and	and	CCONJ
ajssms-456	85	15	the	the	DET
ajssms-456	85	16	impact	impact	NOUN
ajssms-456	85	17	they	they	PRON
ajssms-456	85	18	have	have	VERB
ajssms-456	85	19	on	on	ADP
ajssms-456	85	20	them	they	PRON
ajssms-456	85	21	.	.	PUNCT
ajssms-456	86	1	recent	recent	ADJ
ajssms-456	86	2	years	year	NOUN
ajssms-456	86	3	have	have	AUX
ajssms-456	86	4	seen	see	VERB
ajssms-456	86	5	growth	growth	NOUN
ajssms-456	86	6	in	in	ADP
ajssms-456	86	7	outdoor	outdoor	ADJ
ajssms-456	86	8	advertising	advertising	NOUN
ajssms-456	86	9	revenues	revenue	NOUN
ajssms-456	86	10	.	.	PUNCT
ajssms-456	87	1	according	accord	VERB
ajssms-456	87	2	to	to	ADP
ajssms-456	87	3	the	the	DET
ajssms-456	87	4	outdoor	outdoor	ADJ
ajssms-456	87	5	advertising	advertising	NOUN
ajssms-456	87	6	association	association	NOUN
ajssms-456	87	7	of	of	ADP
ajssms-456	87	8	america	america	PROPN
ajssms-456	87	9	,	,	PUNCT
ajssms-456	87	10	annual	annual	ADJ
ajssms-456	87	11	revenues	revenue	NOUN
ajssms-456	87	12	were	be	AUX
ajssms-456	87	13	$	$	SYM
ajssms-456	87	14	2.8	2.8	NUM
ajssms-456	87	15	billion	billion	NUM
ajssms-456	87	16	in	in	ADP
ajssms-456	87	17	1993	1993	NUM
ajssms-456	87	18	;	;	PUNCT
ajssms-456	87	19	over	over	ADP
ajssms-456	87	20	the	the	DET
ajssms-456	87	21	following	follow	VERB
ajssms-456	87	22	10	10	NUM
ajssms-456	87	23	years	year	NOUN
ajssms-456	87	24	,	,	PUNCT
ajssms-456	87	25	expenditures	expenditure	NOUN
ajssms-456	87	26	almost	almost	ADV
ajssms-456	87	27	doubled	double	VERB
ajssms-456	87	28	,	,	PUNCT
ajssms-456	87	29	increasing	increase	VERB
ajssms-456	87	30	to	to	ADP
ajssms-456	87	31	$	$	SYM
ajssms-456	87	32	5.5	5.5	NUM
ajssms-456	87	33	billion	billion	NUM
ajssms-456	87	34	in	in	ADP
ajssms-456	87	35	2003	2003	NUM
ajssms-456	87	36	.	.	PUNCT
ajssms-456	88	1	this	this	DET
ajssms-456	88	2	rise	rise	NOUN
ajssms-456	88	3	has	have	AUX
ajssms-456	88	4	occurred	occur	VERB
ajssms-456	88	5	in	in	ADP
ajssms-456	88	6	spite	spite	NOUN
ajssms-456	88	7	of	of	ADP
ajssms-456	88	8	the	the	DET
ajssms-456	88	9	loss	loss	NOUN
ajssms-456	88	10	of	of	ADP
ajssms-456	88	11	cigarette	cigarette	NOUN
ajssms-456	88	12	advertising	advertising	NOUN
ajssms-456	88	13	on	on	ADP
ajssms-456	88	14	billboards	billboard	NOUN
ajssms-456	88	15	due	due	ADP
ajssms-456	88	16	to	to	ADP
ajssms-456	88	17	the	the	DET
ajssms-456	88	18	master	master	NOUN
ajssms-456	88	19	settlement	settlement	NOUN
ajssms-456	88	20	agreement	agreement	NOUN
ajssms-456	88	21	of	of	ADP
ajssms-456	88	22	1998	1998	NUM
ajssms-456	88	23	and	and	CCONJ
ajssms-456	88	24	a	a	DET
ajssms-456	88	25	decline	decline	NOUN
ajssms-456	88	26	in	in	ADP
ajssms-456	88	27	the	the	DET
ajssms-456	88	28	relative	relative	ADJ
ajssms-456	88	29	proportion	proportion	NOUN
ajssms-456	88	30	of	of	ADP
ajssms-456	88	31	billboards	billboard	NOUN
ajssms-456	88	32	for	for	ADP
ajssms-456	88	33	alcoholic	alcoholic	ADJ
ajssms-456	88	34	beverage	beverage	NOUN
ajssms-456	88	35	(	(	PUNCT
ajssms-456	88	36	https://www.oaaa.org/newsevents/news/pressreleases/tabid/327/archive/true/default.aspx	https://www.oaaa.org/newsevents/news/pressreleases/tabid/327/archive/true/default.aspx	NOUN
ajssms-456	88	37	)	)	PUNCT
ajssms-456	88	38	.	.	PUNCT
ajssms-456	89	1	in	in	ADP
ajssms-456	89	2	recent	recent	ADJ
ajssms-456	89	3	years	year	NOUN
ajssms-456	89	4	,	,	PUNCT
ajssms-456	89	5	a	a	DET
ajssms-456	89	6	broader	broad	ADJ
ajssms-456	89	7	range	range	NOUN
ajssms-456	89	8	of	of	ADP
ajssms-456	89	9	product	product	NOUN
ajssms-456	89	10	categories	category	NOUN
ajssms-456	89	11	has	have	AUX
ajssms-456	89	12	been	be	AUX
ajssms-456	89	13	advertised	advertise	VERB
ajssms-456	89	14	on	on	ADP
ajssms-456	89	15	billboards	billboard	NOUN
ajssms-456	89	16	,	,	PUNCT
ajssms-456	89	17	led	lead	VERB
ajssms-456	89	18	by	by	ADP
ajssms-456	89	19	a	a	DET
ajssms-456	89	20	variety	variety	NOUN
ajssms-456	89	21	of	of	ADP
ajssms-456	89	22	retail	retail	ADJ
ajssms-456	89	23	and	and	CCONJ
ajssms-456	89	24	service	service	NOUN
ajssms-456	89	25	businesses	business	NOUN
ajssms-456	89	26	.	.	PUNCT
ajssms-456	90	1	zenith	zenith	NOUN
ajssms-456	90	2	optimedia	optimedia	NOUN
ajssms-456	90	3	classifies	classify	VERB
ajssms-456	90	4	outdoor	outdoor	ADJ
ajssms-456	90	5	advertising	advertising	NOUN
ajssms-456	90	6	as	as	ADP
ajssms-456	90	7	a	a	DET
ajssms-456	90	8	"	"	PUNCT
ajssms-456	90	9	major	major	ADJ
ajssms-456	90	10	medium	medium	NOUN
ajssms-456	90	11	,	,	PUNCT
ajssms-456	90	12	"	"	PUNCT
ajssms-456	90	13	along	along	ADP
ajssms-456	90	14	with	with	ADP
ajssms-456	90	15	television	television	NOUN
ajssms-456	90	16	,	,	PUNCT
ajssms-456	90	17	radio	radio	NOUN
ajssms-456	90	18	,	,	PUNCT
ajssms-456	90	19	newspapers	newspaper	NOUN
ajssms-456	90	20	,	,	PUNCT
ajssms-456	90	21	magazines	magazine	NOUN
ajssms-456	90	22	,	,	PUNCT
ajssms-456	90	23	the	the	DET
ajssms-456	90	24	internet	internet	NOUN
ajssms-456	90	25	,	,	PUNCT
ajssms-456	90	26	and	and	CCONJ
ajssms-456	90	27	cinema	cinema	NOUN
ajssms-456	90	28	.	.	PUNCT
ajssms-456	91	1	zenith	zenith	NOUN
ajssms-456	91	2	optimedia	optimedia	NOUN
ajssms-456	91	3	projects	project	VERB
ajssms-456	91	4	continued	continue	VERB
ajssms-456	91	5	growth	growth	NOUN
ajssms-456	91	6	in	in	ADP
ajssms-456	91	7	outdoor	outdoor	ADJ
ajssms-456	91	8	advertising	advertising	NOUN
ajssms-456	91	9	expenditures	expenditure	NOUN
ajssms-456	91	10	,	,	PUNCT
ajssms-456	91	11	and	and	CCONJ
ajssms-456	91	12	ranks	rank	VERB
ajssms-456	91	13	outdoor	outdoor	ADJ
ajssms-456	91	14	as	as	ADP
ajssms-456	91	15	the	the	DET
ajssms-456	91	16	fifth	fifth	ADV
ajssms-456	91	17	largest	large	ADJ
ajssms-456	91	18	advertising	advertising	NOUN
ajssms-456	91	19	medium	medium	NOUN
ajssms-456	91	20	worldwide	worldwide	ADV
ajssms-456	91	21	,	,	PUNCT
ajssms-456	91	22	behind	behind	ADP
ajssms-456	91	23	only	only	ADJ
ajssms-456	91	24	television	television	NOUN
ajssms-456	91	25	,	,	PUNCT
ajssms-456	91	26	newspapers	newspaper	NOUN
ajssms-456	91	27	,	,	PUNCT
ajssms-456	91	28	magazines	magazine	NOUN
ajssms-456	91	29	,	,	PUNCT
ajssms-456	91	30	and	and	CCONJ
ajssms-456	91	31	radio	radio	NOUN
ajssms-456	91	32	(	(	PUNCT
ajssms-456	91	33	http://www.advertolog.com/agencies/zenithoptimedia-londonyear-2005mediabillboard	http://www.advertolog.com/agencies/zenithoptimedia-londonyear-2005mediabillboard	NOUN
ajssms-456	91	34	)	)	PUNCT
ajssms-456	91	35	.	.	PUNCT
ajssms-456	92	1	despite	despite	SCONJ
ajssms-456	92	2	revenue	revenue	NOUN
ajssms-456	92	3	growth	growth	NOUN
ajssms-456	92	4	,	,	PUNCT
ajssms-456	92	5	however	however	ADV
ajssms-456	92	6	,	,	PUNCT
ajssms-456	92	7	outdoor	outdoor	ADJ
ajssms-456	92	8	advertising	advertising	NOUN
ajssms-456	92	9	remains	remain	VERB
ajssms-456	92	10	"	"	PUNCT
ajssms-456	92	11	one	one	NUM
ajssms-456	92	12	of	of	ADP
ajssms-456	92	13	the	the	DET
ajssms-456	92	14	least	least	ADJ
ajssms-456	92	15	researched	research	VERB
ajssms-456	92	16	of	of	ADP
ajssms-456	92	17	any	any	DET
ajssms-456	92	18	mass	mass	ADJ
ajssms-456	92	19	medium	medium	NOUN
ajssms-456	92	20	"	"	PUNCT
ajssms-456	92	21	(	(	PUNCT
ajssms-456	92	22	katz	katz	PROPN
ajssms-456	92	23	,	,	PUNCT
ajssms-456	92	24	2003	2003	NUM
ajssms-456	92	25	)	)	PUNCT
ajssms-456	92	26	.	.	PUNCT
ajssms-456	93	1	even	even	ADV
ajssms-456	93	2	among	among	ADP
ajssms-456	93	3	the	the	DET
ajssms-456	93	4	limited	limited	ADJ
ajssms-456	93	5	number	number	NOUN
ajssms-456	93	6	of	of	ADP
ajssms-456	93	7	studies	study	NOUN
ajssms-456	93	8	that	that	PRON
ajssms-456	93	9	have	have	AUX
ajssms-456	93	10	been	be	AUX
ajssms-456	93	11	conducted	conduct	VERB
ajssms-456	93	12	,	,	PUNCT
ajssms-456	93	13	few	few	ADJ
ajssms-456	93	14	have	have	AUX
ajssms-456	93	15	focused	focus	VERB
ajssms-456	93	16	on	on	ADP
ajssms-456	93	17	what	what	PRON
ajssms-456	93	18	factors	factor	NOUN
ajssms-456	93	19	drive	drive	VERB
ajssms-456	93	20	its	its	PRON
ajssms-456	93	21	effectiveness	effectiveness	NOUN
ajssms-456	93	22	(	(	PUNCT
ajssms-456	93	23	donthu	donthu	PROPN
ajssms-456	93	24	et	et	PROPN
ajssms-456	93	25	al	al	PROPN
ajssms-456	93	26	.	.	PROPN
ajssms-456	93	27	,	,	PUNCT
ajssms-456	93	28	1993	1993	NUM
ajssms-456	93	29	)	)	PUNCT
ajssms-456	93	30	.	.	PUNCT
ajssms-456	94	1	the	the	DET
ajssms-456	94	2	growth	growth	NOUN
ajssms-456	94	3	of	of	ADP
ajssms-456	94	4	outdoor	outdoor	ADJ
ajssms-456	94	5	advertising	advertising	NOUN
ajssms-456	94	6	has	have	AUX
ajssms-456	94	7	included	include	VERB
ajssms-456	94	8	a	a	DET
ajssms-456	94	9	considerable	considerable	ADJ
ajssms-456	94	10	increase	increase	NOUN
ajssms-456	94	11	in	in	ADP
ajssms-456	94	12	the	the	DET
ajssms-456	94	13	use	use	NOUN
ajssms-456	94	14	of	of	ADP
ajssms-456	94	15	nontraditional	nontraditional	ADJ
ajssms-456	94	16	formats	format	NOUN
ajssms-456	94	17	,	,	PUNCT
ajssms-456	94	18	including	include	VERB
ajssms-456	94	19	street	street	NOUN
ajssms-456	94	20	furniture	furniture	NOUN
ajssms-456	94	21	(	(	PUNCT
ajssms-456	94	22	e.g.	e.g.	ADV
ajssms-456	94	23	,	,	PUNCT
ajssms-456	94	24	bus	bus	NOUN
ajssms-456	94	25	shelters	shelter	NOUN
ajssms-456	94	26	,	,	PUNCT
ajssms-456	94	27	kiosks	kiosk	NOUN
ajssms-456	94	28	)	)	PUNCT
ajssms-456	94	29	,	,	PUNCT
ajssms-456	94	30	alternative	alternative	ADJ
ajssms-456	94	31	media	medium	NOUN
ajssms-456	94	32	(	(	PUNCT
ajssms-456	94	33	e.g.	e.g.	ADV
ajssms-456	94	34	,	,	PUNCT
ajssms-456	94	35	arenas	arena	NOUN
ajssms-456	94	36	and	and	CCONJ
ajssms-456	94	37	stadiums	stadium	NOUN
ajssms-456	94	38	,	,	PUNCT
ajssms-456	94	39	airborne	airborne	ADJ
ajssms-456	94	40	,	,	PUNCT
ajssms-456	94	41	marine	marine	NOUN
ajssms-456	94	42	)	)	PUNCT
ajssms-456	94	43	,	,	PUNCT
ajssms-456	94	44	and	and	CCONJ
ajssms-456	94	45	transit	transit	NOUN
ajssms-456	94	46	(	(	PUNCT
ajssms-456	94	47	e.g.	e.g.	ADV
ajssms-456	94	48	,	,	PUNCT
ajssms-456	94	49	buses	bus	NOUN
ajssms-456	94	50	,	,	PUNCT
ajssms-456	94	51	airports	airport	NOUN
ajssms-456	94	52	)	)	PUNCT
ajssms-456	94	53	.	.	PUNCT
ajssms-456	95	1	the	the	DET
ajssms-456	95	2	focus	focus	NOUN
ajssms-456	95	3	of	of	ADP
ajssms-456	95	4	this	this	DET
ajssms-456	95	5	study	study	NOUN
ajssms-456	95	6	is	be	AUX
ajssms-456	95	7	on	on	ADP
ajssms-456	95	8	billboards	billboard	NOUN
ajssms-456	95	9	,	,	PUNCT
ajssms-456	95	10	however	however	ADV
ajssms-456	95	11	,	,	PUNCT
ajssms-456	95	12	which	which	PRON
ajssms-456	95	13	remain	remain	VERB
ajssms-456	95	14	the	the	DET
ajssms-456	95	15	most	most	ADV
ajssms-456	95	16	common	common	ADJ
ajssms-456	95	17	form	form	NOUN
ajssms-456	95	18	of	of	ADP
ajssms-456	95	19	outdoor	outdoor	ADJ
ajssms-456	95	20	advertising	advertising	NOUN
ajssms-456	95	21	.	.	PUNCT
ajssms-456	96	1	numerous	numerous	ADJ
ajssms-456	96	2	academic	academic	ADJ
ajssms-456	96	3	articles	article	NOUN
ajssms-456	96	4	,	,	PUNCT
ajssms-456	96	5	textbooks	textbook	NOUN
ajssms-456	96	6	,	,	PUNCT
ajssms-456	96	7	and	and	CCONJ
ajssms-456	96	8	industry	industry	NOUN
ajssms-456	96	9	publications	publication	NOUN
ajssms-456	96	10	list	list	VERB
ajssms-456	96	11	key	key	ADJ
ajssms-456	96	12	advantages	advantage	NOUN
ajssms-456	96	13	and	and	CCONJ
ajssms-456	96	14	disadvantages	disadvantage	NOUN
ajssms-456	96	15	of	of	ADP
ajssms-456	96	16	outdoor	outdoor	ADJ
ajssms-456	96	17	advertising	advertising	NOUN
ajssms-456	96	18	/	/	SYM
ajssms-456	96	19	billboards	billboard	NOUN
ajssms-456	96	20	in	in	ADP
ajssms-456	96	21	comparison	comparison	NOUN
ajssms-456	96	22	to	to	ADP
ajssms-456	96	23	other	other	ADJ
ajssms-456	96	24	media	medium	NOUN
ajssms-456	96	25	.	.	PUNCT
ajssms-456	97	1	no	no	DET
ajssms-456	97	2	prior	prior	ADJ
ajssms-456	97	3	study	study	NOUN
ajssms-456	97	4	has	have	AUX
ajssms-456	97	5	examined	examine	VERB
ajssms-456	97	6	managerial	managerial	ADJ
ajssms-456	97	7	perceptions	perception	NOUN
ajssms-456	97	8	of	of	ADP
ajssms-456	97	9	the	the	DET
ajssms-456	97	10	primary	primary	ADJ
ajssms-456	97	11	reasons	reason	NOUN
ajssms-456	97	12	for	for	ADP
ajssms-456	97	13	using	use	VERB
ajssms-456	97	14	billboards	billboard	NOUN
ajssms-456	97	15	,	,	PUNCT
ajssms-456	97	16	however	however	ADV
ajssms-456	97	17	.	.	PUNCT
ajssms-456	98	1	moreover	moreover	ADV
ajssms-456	98	2	,	,	PUNCT
ajssms-456	98	3	despite	despite	SCONJ
ajssms-456	98	4	numerous	numerous	ADJ
ajssms-456	98	5	discussions	discussion	NOUN
ajssms-456	98	6	of	of	ADP
ajssms-456	98	7	factors	factor	NOUN
ajssms-456	98	8	associated	associate	VERB
ajssms-456	98	9	with	with	ADP
ajssms-456	98	10	billboard	billboard	NOUN
ajssms-456	98	11	advertising	advertising	NOUN
ajssms-456	98	12	success	success	NOUN
ajssms-456	98	13	,	,	PUNCT
ajssms-456	98	14	the	the	DET
ajssms-456	98	15	literature	literature	NOUN
ajssms-456	98	16	does	do	AUX
ajssms-456	98	17	not	not	PART
ajssms-456	98	18	address	address	VERB
ajssms-456	98	19	the	the	DET
ajssms-456	98	20	attributes	attribute	NOUN
ajssms-456	98	21	of	of	ADP
ajssms-456	98	22	the	the	DET
ajssms-456	98	23	medium	medium	NOUN
ajssms-456	98	24	that	that	SCONJ
ajssms-456	98	25	users	user	NOUN
ajssms-456	98	26	see	see	VERB
ajssms-456	98	27	as	as	ADP
ajssms-456	98	28	the	the	DET
ajssms-456	98	29	primary	primary	ADJ
ajssms-456	98	30	factors	factor	NOUN
ajssms-456	98	31	associated	associate	VERB
ajssms-456	98	32	with	with	ADP
ajssms-456	98	33	successful	successful	ADJ
ajssms-456	98	34	billboard	billboard	NOUN
ajssms-456	98	35	advertising	advertising	NOUN
ajssms-456	98	36	.	.	PUNCT
ajssms-456	99	1	textbook	textbook	NOUN
ajssms-456	99	2	authors	author	NOUN
ajssms-456	99	3	and	and	CCONJ
ajssms-456	99	4	academic	academic	ADJ
ajssms-456	99	5	researchers	researcher	NOUN
ajssms-456	99	6	have	have	AUX
ajssms-456	99	7	identified	identify	VERB
ajssms-456	99	8	a	a	DET
ajssms-456	99	9	variety	variety	NOUN
ajssms-456	99	10	of	of	ADP
ajssms-456	99	11	distinctive	distinctive	ADJ
ajssms-456	99	12	characteristics	characteristic	NOUN
ajssms-456	99	13	of	of	ADP
ajssms-456	99	14	billboards	billboard	NOUN
ajssms-456	99	15	and	and	CCONJ
ajssms-456	99	16	outdoor	outdoor	ADJ
ajssms-456	99	17	advertising	advertising	NOUN
ajssms-456	99	18	(	(	PUNCT
ajssms-456	99	19	kelley	kelley	NOUN
ajssms-456	99	20	and	and	CCONJ
ajssms-456	99	21	jugenheimer	jugenheimer	PROPN
ajssms-456	99	22	,	,	PUNCT
ajssms-456	99	23	2004	2004	NUM
ajssms-456	99	24	)	)	PUNCT
ajssms-456	99	25	,	,	PUNCT
ajssms-456	99	26	(	(	PUNCT
ajssms-456	99	27	sissors	sissor	NOUN
ajssms-456	99	28	and	and	CCONJ
ajssms-456	99	29	baron	baron	NOUN
ajssms-456	99	30	,	,	PUNCT
ajssms-456	99	31	2002	2002	NUM
ajssms-456	99	32	)	)	PUNCT
ajssms-456	99	33	,	,	PUNCT
ajssms-456	99	34	(	(	PUNCT
ajssms-456	99	35	taylor	taylor	PROPN
ajssms-456	99	36	,	,	PUNCT
ajssms-456	99	37	1997	1997	NUM
ajssms-456	99	38	)	)	PUNCT
ajssms-456	99	39	,	,	PUNCT
ajssms-456	99	40	(	(	PUNCT
ajssms-456	99	41	vanden	vanden	PROPN
ajssms-456	99	42	bergh	bergh	PROPN
ajssms-456	99	43	and	and	CCONJ
ajssms-456	99	44	katz	katz	PROPN
ajssms-456	99	45	,	,	PUNCT
ajssms-456	99	46	1999	1999	NUM
ajssms-456	99	47	)	)	PUNCT
ajssms-456	99	48	,	,	PUNCT
ajssms-456	99	49	and	and	CCONJ
ajssms-456	99	50	woodside	woodside	NOUN
ajssms-456	99	51	(	(	PUNCT
ajssms-456	99	52	1990	1990	NUM
ajssms-456	99	53	)	)	PUNCT
ajssms-456	99	54	]	]	PUNCT
ajssms-456	99	55	)	)	PUNCT
ajssms-456	99	56	.	.	PUNCT
ajssms-456	100	1	according	accord	VERB
ajssms-456	100	2	to	to	ADP
ajssms-456	100	3	these	these	DET
ajssms-456	100	4	authors	author	NOUN
ajssms-456	100	5	,	,	PUNCT
ajssms-456	100	6	the	the	DET
ajssms-456	100	7	advantages	advantage	NOUN
ajssms-456	100	8	of	of	ADP
ajssms-456	100	9	using	use	VERB
ajssms-456	100	10	billboards	billboard	NOUN
ajssms-456	100	11	include	include	VERB
ajssms-456	100	12	,	,	PUNCT
ajssms-456	100	13	among	among	ADP
ajssms-456	100	14	other	other	ADJ
ajssms-456	100	15	things	thing	NOUN
ajssms-456	100	16	:	:	PUNCT
ajssms-456	100	17	i.	i.	NOUN
ajssms-456	100	18	potential	potential	ADJ
ajssms-456	100	19	placement	placement	NOUN
ajssms-456	100	20	of	of	ADP
ajssms-456	100	21	the	the	DET
ajssms-456	100	22	advertisement	advertisement	NOUN
ajssms-456	100	23	close	close	ADV
ajssms-456	100	24	to	to	ADP
ajssms-456	100	25	the	the	DET
ajssms-456	100	26	point	point	NOUN
ajssms-456	100	27	of	of	ADP
ajssms-456	100	28	sale	sale	NOUN
ajssms-456	100	29	ii	ii	PROPN
ajssms-456	100	30	.	.	PUNCT
ajssms-456	100	31	high	high	ADJ
ajssms-456	100	32	frequency	frequency	NOUN
ajssms-456	100	33	of	of	ADP
ajssms-456	100	34	exposure	exposure	NOUN
ajssms-456	100	35	to	to	ADP
ajssms-456	100	36	regular	regular	ADJ
ajssms-456	100	37	commuters	commuters	PROPN
ajssms-456	100	38	iii	iii	PROPN
ajssms-456	100	39	.	.	PROPN
ajssms-456	100	40	high	high	ADJ
ajssms-456	100	41	reach	reach	PROPN
ajssms-456	100	42	iv	iv	NUM
ajssms-456	100	43	.	.	PUNCT
ajssms-456	100	44	24	24	NUM
ajssms-456	100	45	-	-	PUNCT
ajssms-456	100	46	hour	hour	NOUN
ajssms-456	100	47	presence	presence	NOUN
ajssms-456	100	48	v.	v.	ADP
ajssms-456	100	49	geographic	geographic	ADJ
ajssms-456	100	50	flexibility	flexibility	NOUN
ajssms-456	100	51	for	for	ADP
ajssms-456	100	52	local	local	ADJ
ajssms-456	100	53	advertisers	advertiser	NOUN
ajssms-456	100	54	vi	vi	X
ajssms-456	100	55	.	.	PUNCT
ajssms-456	100	56	economic	economic	ADJ
ajssms-456	100	57	efficiency	efficiency	NOUN
ajssms-456	100	58	in	in	ADP
ajssms-456	100	59	terms	term	NOUN
ajssms-456	100	60	of	of	ADP
ajssms-456	100	61	low	low	ADJ
ajssms-456	100	62	production	production	NOUN
ajssms-456	100	63	costs	cost	NOUN
ajssms-456	100	64	and	and	CCONJ
ajssms-456	100	65	low	low	ADJ
ajssms-456	100	66	cost	cost	NOUN
ajssms-456	100	67	per	per	ADP
ajssms-456	100	68	thousand	thousand	NUM
ajssms-456	100	69	exposures	exposure	NOUN
ajssms-456	100	70	vii	vii	PROPN
ajssms-456	100	71	.	.	PROPN
ajssms-456	100	72	visual	visual	ADJ
ajssms-456	100	73	impact	impact	NOUN
ajssms-456	100	74	from	from	ADP
ajssms-456	100	75	advertisement	advertisement	NOUN
ajssms-456	100	76	size	size	NOUN
ajssms-456	100	77	and	and	CCONJ
ajssms-456	100	78	message	message	NOUN
ajssms-456	100	79	creativity	creativity	NOUN
ajssms-456	100	80	viii	viii	NOUN
ajssms-456	100	81	.	.	PUNCT
ajssms-456	101	1	brand	brand	NOUN
ajssms-456	101	2	awareness	awareness	NOUN
ajssms-456	101	3	some	some	DET
ajssms-456	101	4	noted	note	VERB
ajssms-456	101	5	disadvantages	disadvantage	NOUN
ajssms-456	101	6	in	in	ADP
ajssms-456	101	7	using	use	VERB
ajssms-456	101	8	billboards	billboard	NOUN
ajssms-456	101	9	include	include	VERB
ajssms-456	101	10	:	:	PUNCT
ajssms-456	101	11	i.	i.	NOUN
ajssms-456	101	12	the	the	DET
ajssms-456	101	13	need	need	NOUN
ajssms-456	101	14	to	to	PART
ajssms-456	101	15	limit	limit	VERB
ajssms-456	101	16	the	the	DET
ajssms-456	101	17	number	number	NOUN
ajssms-456	101	18	of	of	ADP
ajssms-456	101	19	words	word	NOUN
ajssms-456	101	20	in	in	ADP
ajssms-456	101	21	the	the	DET
ajssms-456	101	22	message	message	PROPN
ajssms-456	101	23	ii	ii	PROPN
ajssms-456	101	24	.	.	PUNCT
ajssms-456	102	1	short	short	ADJ
ajssms-456	102	2	exposure	exposure	NOUN
ajssms-456	102	3	to	to	ADP
ajssms-456	102	4	the	the	DET
ajssms-456	102	5	advertisement	advertisement	PROPN
ajssms-456	102	6	iii	iii	PROPN
ajssms-456	102	7	.	.	PUNCT
ajssms-456	103	1	low	low	ADJ
ajssms-456	103	2	demographic	demographic	ADJ
ajssms-456	103	3	selectivity	selectivity	NOUN
ajssms-456	103	4	iv	iv	NOUN
ajssms-456	103	5	.	.	PUNCT
ajssms-456	104	1	measurement	measurement	PROPN
ajssms-456	104	2	problems	problem	VERB
ajssms-456	104	3	a	a	DET
ajssms-456	104	4	recent	recent	ADJ
ajssms-456	104	5	study	study	NOUN
ajssms-456	104	6	of	of	ADP
ajssms-456	104	7	billboard	billboard	NOUN
ajssms-456	104	8	users	user	NOUN
ajssms-456	104	9	found	find	VERB
ajssms-456	104	10	that	that	SCONJ
ajssms-456	104	11	compared	compare	VERB
ajssms-456	104	12	with	with	ADP
ajssms-456	104	13	other	other	ADJ
ajssms-456	104	14	media	medium	NOUN
ajssms-456	104	15	,	,	PUNCT
ajssms-456	104	16	billboards	billboard	NOUN
ajssms-456	104	17	were	be	AUX
ajssms-456	104	18	rated	rate	VERB
ajssms-456	104	19	higher	higher	ADV
ajssms-456	104	20	in	in	ADP
ajssms-456	104	21	terms	term	NOUN
ajssms-456	104	22	of	of	ADP
ajssms-456	104	23	ability	ability	NOUN
ajssms-456	104	24	to	to	PART
ajssms-456	104	25	communicate	communicate	VERB
ajssms-456	104	26	information	information	NOUN
ajssms-456	104	27	affordably	affordably	ADV
ajssms-456	104	28	,	,	PUNCT
ajssms-456	104	29	attract	attract	VERB
ajssms-456	104	30	new	new	ADJ
ajssms-456	104	31	customers	customer	NOUN
ajssms-456	104	32	,	,	PUNCT
ajssms-456	104	33	and	and	CCONJ
ajssms-456	104	34	increase	increase	VERB
ajssms-456	104	35	sales	sale	NOUN
ajssms-456	104	36	(	(	PUNCT
ajssms-456	104	37	taylor	taylor	PROPN
ajssms-456	104	38	and	and	CCONJ
ajssms-456	104	39	franke	franke	PROPN
ajssms-456	104	40	,	,	PUNCT
ajssms-456	104	41	2003	2003	NUM
ajssms-456	104	42	)	)	PUNCT
ajssms-456	104	43	.	.	PUNCT
ajssms-456	105	1	asian	asian	ADJ
ajssms-456	105	2	journal	journal	PROPN
ajssms-456	105	3	of	of	ADP
ajssms-456	105	4	social	social	ADJ
ajssms-456	105	5	sciences	sciences	PROPN
ajssms-456	105	6	and	and	CCONJ
ajssms-456	105	7	management	management	NOUN
ajssms-456	105	8	studies	study	NOUN
ajssms-456	105	9	,	,	PUNCT
ajssms-456	105	10	2015	2015	NUM
ajssms-456	105	11	,	,	PUNCT
ajssms-456	105	12	2(3	2(3	NUM
ajssms-456	105	13	):	):	PUNCT
ajssms-456	105	14	101	101	NUM
ajssms-456	105	15	-	-	SYM
ajssms-456	105	16	108	108	NUM
ajssms-456	105	17	104	104	NUM
ajssms-456	105	18	while	while	SCONJ
ajssms-456	105	19	many	many	ADJ
ajssms-456	105	20	advantages	advantage	NOUN
ajssms-456	105	21	of	of	ADP
ajssms-456	105	22	billboards	billboard	NOUN
ajssms-456	105	23	have	have	AUX
ajssms-456	105	24	been	be	AUX
ajssms-456	105	25	identified	identify	VERB
ajssms-456	105	26	anecdotally	anecdotally	ADV
ajssms-456	105	27	,	,	PUNCT
ajssms-456	105	28	from	from	ADP
ajssms-456	105	29	experience	experience	NOUN
ajssms-456	105	30	,	,	PUNCT
ajssms-456	105	31	or	or	CCONJ
ajssms-456	105	32	through	through	ADP
ajssms-456	105	33	academic	academic	ADJ
ajssms-456	105	34	study	study	NOUN
ajssms-456	105	35	,	,	PUNCT
ajssms-456	105	36	there	there	PRON
ajssms-456	105	37	is	be	VERB
ajssms-456	105	38	a	a	DET
ajssms-456	105	39	need	need	NOUN
ajssms-456	105	40	to	to	PART
ajssms-456	105	41	investigate	investigate	VERB
ajssms-456	105	42	whether	whether	SCONJ
ajssms-456	105	43	frequently	frequently	ADV
ajssms-456	105	44	listed	list	VERB
ajssms-456	105	45	advantages	advantage	NOUN
ajssms-456	105	46	overlap	overlap	VERB
ajssms-456	105	47	with	with	ADP
ajssms-456	105	48	each	each	DET
ajssms-456	105	49	other	other	ADJ
ajssms-456	105	50	,	,	PUNCT
ajssms-456	105	51	and	and	CCONJ
ajssms-456	105	52	to	to	PART
ajssms-456	105	53	examine	examine	VERB
ajssms-456	105	54	whether	whether	SCONJ
ajssms-456	105	55	they	they	PRON
ajssms-456	105	56	truly	truly	ADV
ajssms-456	105	57	are	be	AUX
ajssms-456	105	58	advantages	advantage	NOUN
ajssms-456	105	59	that	that	PRON
ajssms-456	105	60	are	be	AUX
ajssms-456	105	61	important	important	ADJ
ajssms-456	105	62	to	to	PART
ajssms-456	105	63	billboard	billboard	VERB
ajssms-456	105	64	users	user	NOUN
ajssms-456	105	65	.	.	PUNCT
ajssms-456	106	1	2.2	2.2	NUM
ajssms-456	106	2	.	.	PUNCT
ajssms-456	107	1	executional	executional	ADJ
ajssms-456	107	2	factors	factor	NOUN
ajssms-456	107	3	associated	associate	VERB
ajssms-456	107	4	with	with	ADP
ajssms-456	107	5	the	the	DET
ajssms-456	107	6	success	success	NOUN
ajssms-456	107	7	of	of	ADP
ajssms-456	107	8	billboards	billboard	NOUN
ajssms-456	107	9	relatively	relatively	ADV
ajssms-456	107	10	few	few	ADJ
ajssms-456	107	11	studies	study	NOUN
ajssms-456	107	12	have	have	AUX
ajssms-456	107	13	attempted	attempt	VERB
ajssms-456	107	14	to	to	PART
ajssms-456	107	15	examine	examine	VERB
ajssms-456	107	16	executional	executional	ADJ
ajssms-456	107	17	factors	factor	NOUN
ajssms-456	107	18	associated	associate	VERB
ajssms-456	107	19	with	with	ADP
ajssms-456	107	20	the	the	DET
ajssms-456	107	21	effectiveness	effectiveness	NOUN
ajssms-456	107	22	of	of	ADP
ajssms-456	107	23	billboard	billboard	NOUN
ajssms-456	107	24	advertising	advertising	NOUN
ajssms-456	107	25	.	.	PUNCT
ajssms-456	108	1	however	however	ADV
ajssms-456	108	2	,	,	PUNCT
ajssms-456	108	3	a	a	DET
ajssms-456	108	4	few	few	ADJ
ajssms-456	108	5	have	have	AUX
ajssms-456	108	6	provided	provide	VERB
ajssms-456	108	7	very	very	ADV
ajssms-456	108	8	specific	specific	ADJ
ajssms-456	108	9	advice	advice	NOUN
ajssms-456	108	10	for	for	ADP
ajssms-456	108	11	outdoor	outdoor	ADJ
ajssms-456	108	12	advertisers	advertiser	NOUN
ajssms-456	108	13	.	.	PUNCT
ajssms-456	109	1	in	in	ADP
ajssms-456	109	2	examining	examine	VERB
ajssms-456	109	3	the	the	DET
ajssms-456	109	4	outcomes	outcome	NOUN
ajssms-456	109	5	of	of	ADP
ajssms-456	109	6	outdoor	outdoor	ADJ
ajssms-456	109	7	advertising	advertising	NOUN
ajssms-456	109	8	,	,	PUNCT
ajssms-456	109	9	some	some	DET
ajssms-456	109	10	studies	study	NOUN
ajssms-456	109	11	found	find	VERB
ajssms-456	109	12	that	that	SCONJ
ajssms-456	109	13	a	a	DET
ajssms-456	109	14	novel	novel	NOUN
ajssms-456	109	15	or	or	CCONJ
ajssms-456	109	16	very	very	ADV
ajssms-456	109	17	creative	creative	ADJ
ajssms-456	109	18	execution	execution	NOUN
ajssms-456	109	19	could	could	AUX
ajssms-456	109	20	improve	improve	VERB
ajssms-456	109	21	recall	recall	NOUN
ajssms-456	109	22	or	or	CCONJ
ajssms-456	109	23	attention	attention	NOUN
ajssms-456	109	24	to	to	ADP
ajssms-456	109	25	billboards	billboard	NOUN
ajssms-456	109	26	(	(	PUNCT
ajssms-456	109	27	fitts	fitt	NOUN
ajssms-456	109	28	and	and	CCONJ
ajssms-456	109	29	hewett	hewett	PROPN
ajssms-456	109	30	,	,	PUNCT
ajssms-456	109	31	1977	1977	NUM
ajssms-456	109	32	)	)	PUNCT
ajssms-456	109	33	.	.	PUNCT
ajssms-456	110	1	thus	thus	ADV
ajssms-456	110	2	,	,	PUNCT
ajssms-456	110	3	use	use	NOUN
ajssms-456	110	4	of	of	ADP
ajssms-456	110	5	a	a	DET
ajssms-456	110	6	clever	clever	ADJ
ajssms-456	110	7	creative	creative	ADJ
ajssms-456	110	8	execution	execution	NOUN
ajssms-456	110	9	is	be	AUX
ajssms-456	110	10	one	one	NUM
ajssms-456	110	11	factor	factor	NOUN
ajssms-456	110	12	that	that	PRON
ajssms-456	110	13	has	have	AUX
ajssms-456	110	14	been	be	AUX
ajssms-456	110	15	hypothesized	hypothesize	VERB
ajssms-456	110	16	to	to	PART
ajssms-456	110	17	correlate	correlate	VERB
ajssms-456	110	18	with	with	ADP
ajssms-456	110	19	effective	effective	ADJ
ajssms-456	110	20	outdoor	outdoor	ADJ
ajssms-456	110	21	advertising	advertising	NOUN
ajssms-456	110	22	.	.	PUNCT
ajssms-456	111	1	in	in	ADP
ajssms-456	111	2	a	a	DET
ajssms-456	111	3	content	content	NOUN
ajssms-456	111	4	analysis	analysis	NOUN
ajssms-456	111	5	of	of	ADP
ajssms-456	111	6	billboards	billboard	NOUN
ajssms-456	111	7	,	,	PUNCT
ajssms-456	111	8	(	(	PUNCT
ajssms-456	111	9	blasko	blasko	PROPN
ajssms-456	111	10	,	,	PUNCT
ajssms-456	111	11	1985	1985	NUM
ajssms-456	111	12	)	)	PUNCT
ajssms-456	111	13	examined	examine	VERB
ajssms-456	111	14	whether	whether	SCONJ
ajssms-456	111	15	advertisers	advertiser	NOUN
ajssms-456	111	16	were	be	AUX
ajssms-456	111	17	following	follow	VERB
ajssms-456	111	18	accepted	accept	VERB
ajssms-456	111	19	creative	creative	ADJ
ajssms-456	111	20	principles	principle	NOUN
ajssms-456	111	21	associated	associate	VERB
ajssms-456	111	22	with	with	ADP
ajssms-456	111	23	outdoor	outdoor	ADJ
ajssms-456	111	24	advertising	advertising	NOUN
ajssms-456	111	25	.	.	PUNCT
ajssms-456	112	1	(	(	PUNCT
ajssms-456	112	2	blasko	blasko	PROPN
ajssms-456	112	3	,	,	PUNCT
ajssms-456	112	4	1985	1985	NUM
ajssms-456	112	5	)	)	PUNCT
ajssms-456	112	6	listed	list	VERB
ajssms-456	112	7	five	five	NUM
ajssms-456	112	8	main	main	ADJ
ajssms-456	112	9	principles	principle	NOUN
ajssms-456	112	10	of	of	ADP
ajssms-456	112	11	effective	effective	ADJ
ajssms-456	112	12	billboard	billboard	NOUN
ajssms-456	112	13	advertising	advertising	NOUN
ajssms-456	112	14	:	:	PUNCT
ajssms-456	112	15	i.	i.	PROPN
ajssms-456	112	16	short	short	PROPN
ajssms-456	112	17	copy	copy	PROPN
ajssms-456	112	18	(	(	PUNCT
ajssms-456	112	19	eight	eight	NUM
ajssms-456	112	20	or	or	CCONJ
ajssms-456	112	21	fewer	few	ADJ
ajssms-456	112	22	words	word	NOUN
ajssms-456	112	23	in	in	ADP
ajssms-456	112	24	copy	copy	NOUN
ajssms-456	112	25	)	)	PUNCT
ajssms-456	112	26	,	,	PUNCT
ajssms-456	112	27	ii	ii	PROPN
ajssms-456	112	28	.	.	PUNCT
ajssms-456	113	1	simple	simple	ADJ
ajssms-456	113	2	background	background	NOUN
ajssms-456	113	3	,	,	PUNCT
ajssms-456	113	4	iii	iii	PROPN
ajssms-456	113	5	.	.	PROPN
ajssms-456	113	6	product	product	NOUN
ajssms-456	113	7	identification	identification	NOUN
ajssms-456	113	8	(	(	PUNCT
ajssms-456	113	9	billboard	billboard	NOUN
ajssms-456	113	10	clearly	clearly	ADV
ajssms-456	113	11	identifies	identify	VERB
ajssms-456	113	12	product	product	NOUN
ajssms-456	113	13	or	or	CCONJ
ajssms-456	113	14	advertiser	advertiser	NOUN
ajssms-456	113	15	)	)	PUNCT
ajssms-456	113	16	,	,	PUNCT
ajssms-456	113	17	iv	iv	X
ajssms-456	113	18	.	.	PUNCT
ajssms-456	113	19	simple	simple	ADJ
ajssms-456	113	20	message	message	NOUN
ajssms-456	113	21	(	(	PUNCT
ajssms-456	113	22	single	single	ADJ
ajssms-456	113	23	message	message	NOUN
ajssms-456	113	24	communicated	communicate	VERB
ajssms-456	113	25	)	)	PUNCT
ajssms-456	113	26	,	,	PUNCT
ajssms-456	113	27	and	and	CCONJ
ajssms-456	113	28	v.	v.	ADP
ajssms-456	113	29	creative	creative	ADJ
ajssms-456	113	30	(	(	PUNCT
ajssms-456	113	31	use	use	NOUN
ajssms-456	113	32	of	of	ADP
ajssms-456	113	33	clever	clever	ADJ
ajssms-456	113	34	phrases	phrase	NOUN
ajssms-456	113	35	and/or	and/or	CCONJ
ajssms-456	113	36	illustrations	illustration	NOUN
ajssms-456	113	37	)	)	PUNCT
ajssms-456	113	38	.	.	PUNCT
ajssms-456	114	1	studies	study	NOUN
ajssms-456	114	2	conducted	conduct	VERB
ajssms-456	114	3	by	by	ADP
ajssms-456	114	4	donthu	donthu	PROPN
ajssms-456	114	5	et	et	PROPN
ajssms-456	114	6	al	al	PROPN
ajssms-456	114	7	.	.	PROPN
ajssms-456	114	8	(	(	PUNCT
ajssms-456	114	9	1993	1993	NUM
ajssms-456	114	10	)	)	PUNCT
ajssms-456	114	11	and	and	CCONJ
ajssms-456	114	12	bhargava	bhargava	PROPN
ajssms-456	114	13	et	et	PROPN
ajssms-456	114	14	al	al	PROPN
ajssms-456	114	15	.	.	PROPN
ajssms-456	114	16	(	(	PUNCT
ajssms-456	114	17	1994	1994	NUM
ajssms-456	114	18	)	)	PUNCT
ajssms-456	114	19	found	find	VERB
ajssms-456	114	20	recall	recall	NOUN
ajssms-456	114	21	of	of	ADP
ajssms-456	114	22	billboards	billboard	NOUN
ajssms-456	114	23	to	to	PART
ajssms-456	114	24	be	be	AUX
ajssms-456	114	25	positively	positively	ADV
ajssms-456	114	26	related	relate	VERB
ajssms-456	114	27	to	to	ADP
ajssms-456	114	28	a	a	DET
ajssms-456	114	29	variety	variety	NOUN
ajssms-456	114	30	of	of	ADP
ajssms-456	114	31	factors	factor	NOUN
ajssms-456	114	32	,	,	PUNCT
ajssms-456	114	33	including	include	VERB
ajssms-456	114	34	brand	brand	NOUN
ajssms-456	114	35	differentiation	differentiation	NOUN
ajssms-456	114	36	,	,	PUNCT
ajssms-456	114	37	emphasis	emphasis	NOUN
ajssms-456	114	38	on	on	ADP
ajssms-456	114	39	product	product	NOUN
ajssms-456	114	40	performance	performance	NOUN
ajssms-456	114	41	,	,	PUNCT
ajssms-456	114	42	inclusion	inclusion	NOUN
ajssms-456	114	43	of	of	ADP
ajssms-456	114	44	price	price	NOUN
ajssms-456	114	45	,	,	PUNCT
ajssms-456	114	46	use	use	NOUN
ajssms-456	114	47	of	of	ADP
ajssms-456	114	48	a	a	DET
ajssms-456	114	49	photograph	photograph	NOUN
ajssms-456	114	50	,	,	PUNCT
ajssms-456	114	51	use	use	NOUN
ajssms-456	114	52	of	of	ADP
ajssms-456	114	53	humor	humor	NOUN
ajssms-456	114	54	,	,	PUNCT
ajssms-456	114	55	use	use	NOUN
ajssms-456	114	56	of	of	ADP
ajssms-456	114	57	color	color	NOUN
ajssms-456	114	58	,	,	PUNCT
ajssms-456	114	59	and	and	CCONJ
ajssms-456	114	60	a	a	DET
ajssms-456	114	61	good	good	ADJ
ajssms-456	114	62	location	location	NOUN
ajssms-456	114	63	for	for	ADP
ajssms-456	114	64	the	the	DET
ajssms-456	114	65	billboard	billboard	NOUN
ajssms-456	114	66	.	.	PUNCT
ajssms-456	115	1	the	the	DET
ajssms-456	115	2	1993	1993	NUM
ajssms-456	115	3	study	study	NOUN
ajssms-456	115	4	emphasized	emphasize	VERB
ajssms-456	115	5	that	that	SCONJ
ajssms-456	115	6	advertising	advertising	NOUN
ajssms-456	115	7	recall	recall	NOUN
ajssms-456	115	8	can	can	AUX
ajssms-456	115	9	be	be	AUX
ajssms-456	115	10	enhanced	enhance	VERB
ajssms-456	115	11	by	by	ADP
ajssms-456	115	12	using	use	VERB
ajssms-456	115	13	fewer	few	ADJ
ajssms-456	115	14	words	word	NOUN
ajssms-456	115	15	or	or	CCONJ
ajssms-456	115	16	unusual	unusual	ADJ
ajssms-456	115	17	executions	execution	NOUN
ajssms-456	115	18	.	.	PUNCT
ajssms-456	116	1	as	as	ADP
ajssms-456	116	2	with	with	ADP
ajssms-456	116	3	the	the	DET
ajssms-456	116	4	key	key	ADJ
ajssms-456	116	5	advantages	advantage	NOUN
ajssms-456	116	6	of	of	ADP
ajssms-456	116	7	outdoor	outdoor	ADJ
ajssms-456	116	8	advertising	advertising	NOUN
ajssms-456	116	9	,	,	PUNCT
ajssms-456	116	10	there	there	PRON
ajssms-456	116	11	have	have	AUX
ajssms-456	116	12	been	be	AUX
ajssms-456	116	13	many	many	ADJ
ajssms-456	116	14	discussions	discussion	NOUN
ajssms-456	116	15	of	of	ADP
ajssms-456	116	16	strategic	strategic	ADJ
ajssms-456	116	17	and	and	CCONJ
ajssms-456	116	18	executional	executional	ADJ
ajssms-456	116	19	factors	factor	NOUN
ajssms-456	116	20	related	relate	VERB
ajssms-456	116	21	to	to	ADP
ajssms-456	116	22	the	the	DET
ajssms-456	116	23	success	success	NOUN
ajssms-456	116	24	of	of	ADP
ajssms-456	116	25	billboards	billboard	NOUN
ajssms-456	116	26	,	,	PUNCT
ajssms-456	116	27	but	but	CCONJ
ajssms-456	116	28	little	little	ADJ
ajssms-456	116	29	systematic	systematic	ADJ
ajssms-456	116	30	investigation	investigation	NOUN
ajssms-456	116	31	of	of	ADP
ajssms-456	116	32	the	the	DET
ajssms-456	116	33	underlying	underlie	VERB
ajssms-456	116	34	factors	factor	NOUN
ajssms-456	116	35	that	that	PRON
ajssms-456	116	36	drive	drive	VERB
ajssms-456	116	37	successful	successful	ADJ
ajssms-456	116	38	billboard	billboard	NOUN
ajssms-456	116	39	advertising	advertising	NOUN
ajssms-456	116	40	.	.	PUNCT
ajssms-456	117	1	below	below	ADV
ajssms-456	117	2	,	,	PUNCT
ajssms-456	117	3	we	we	PRON
ajssms-456	117	4	offer	offer	VERB
ajssms-456	117	5	some	some	DET
ajssms-456	117	6	insight	insight	NOUN
ajssms-456	117	7	on	on	ADP
ajssms-456	117	8	these	these	DET
ajssms-456	117	9	factors	factor	NOUN
ajssms-456	117	10	by	by	ADP
ajssms-456	117	11	providing	provide	VERB
ajssms-456	117	12	two	two	NUM
ajssms-456	117	13	theoretical	theoretical	ADJ
ajssms-456	117	14	perspectives	perspective	NOUN
ajssms-456	117	15	on	on	ADP
ajssms-456	117	16	the	the	DET
ajssms-456	117	17	promotional	promotional	ADJ
ajssms-456	117	18	role	role	NOUN
ajssms-456	117	19	of	of	ADP
ajssms-456	117	20	billboards	billboard	NOUN
ajssms-456	117	21	.	.	PUNCT
ajssms-456	118	1	two	two	NUM
ajssms-456	118	2	theoretical	theoretical	ADJ
ajssms-456	118	3	perspectives	perspective	NOUN
ajssms-456	118	4	are	be	AUX
ajssms-456	118	5	used	use	VERB
ajssms-456	118	6	as	as	ADP
ajssms-456	118	7	a	a	DET
ajssms-456	118	8	basis	basis	NOUN
ajssms-456	118	9	for	for	ADP
ajssms-456	118	10	hypotheses	hypothesis	NOUN
ajssms-456	118	11	in	in	ADP
ajssms-456	118	12	this	this	DET
ajssms-456	118	13	study	study	NOUN
ajssms-456	118	14	.	.	PUNCT
ajssms-456	119	1	first	first	ADV
ajssms-456	119	2	,	,	PUNCT
ajssms-456	119	3	because	because	SCONJ
ajssms-456	119	4	humans	human	NOUN
ajssms-456	119	5	have	have	VERB
ajssms-456	119	6	limited	limit	VERB
ajssms-456	119	7	information	information	NOUN
ajssms-456	119	8	-	-	PUNCT
ajssms-456	119	9	processing	processing	NOUN
ajssms-456	119	10	capacity	capacity	NOUN
ajssms-456	119	11	,	,	PUNCT
ajssms-456	119	12	part	part	NOUN
ajssms-456	119	13	of	of	ADP
ajssms-456	119	14	the	the	DET
ajssms-456	119	15	attraction	attraction	NOUN
ajssms-456	119	16	of	of	ADP
ajssms-456	119	17	billboards	billboard	NOUN
ajssms-456	119	18	involves	involve	VERB
ajssms-456	119	19	their	their	PRON
ajssms-456	119	20	ability	ability	NOUN
ajssms-456	119	21	to	to	PART
ajssms-456	119	22	cut	cut	VERB
ajssms-456	119	23	through	through	ADP
ajssms-456	119	24	clutter	clutter	NOUN
ajssms-456	119	25	.	.	PUNCT
ajssms-456	120	1	to	to	PART
ajssms-456	120	2	deal	deal	VERB
ajssms-456	120	3	with	with	ADP
ajssms-456	120	4	the	the	DET
ajssms-456	120	5	large	large	ADJ
ajssms-456	120	6	volume	volume	NOUN
ajssms-456	120	7	of	of	ADP
ajssms-456	120	8	advertisements	advertisement	NOUN
ajssms-456	120	9	shown	show	VERB
ajssms-456	120	10	,	,	PUNCT
ajssms-456	120	11	people	people	NOUN
ajssms-456	120	12	engage	engage	VERB
ajssms-456	120	13	in	in	ADP
ajssms-456	120	14	selective	selective	ADJ
ajssms-456	120	15	perception	perception	NOUN
ajssms-456	120	16	,	,	PUNCT
ajssms-456	120	17	which	which	PRON
ajssms-456	120	18	involves	involve	VERB
ajssms-456	120	19	screening	screen	VERB
ajssms-456	120	20	out	out	ADP
ajssms-456	120	21	advertisements	advertisement	NOUN
ajssms-456	120	22	that	that	PRON
ajssms-456	120	23	are	be	AUX
ajssms-456	120	24	less	less	ADV
ajssms-456	120	25	relevant	relevant	ADJ
ajssms-456	120	26	to	to	ADP
ajssms-456	120	27	them	they	PRON
ajssms-456	120	28	celsi	celsi	NOUN
ajssms-456	120	29	and	and	CCONJ
ajssms-456	120	30	olson	olson	NOUN
ajssms-456	120	31	(	(	PUNCT
ajssms-456	120	32	1988	1988	NUM
ajssms-456	120	33	)	)	PUNCT
ajssms-456	120	34	and	and	CCONJ
ajssms-456	120	35	mowen	mowen	NOUN
ajssms-456	120	36	and	and	CCONJ
ajssms-456	120	37	minor	minor	ADJ
ajssms-456	120	38	(	(	PUNCT
ajssms-456	120	39	1998	1998	NUM
ajssms-456	120	40	)	)	PUNCT
ajssms-456	120	41	.	.	PUNCT
ajssms-456	121	1	second	second	ADJ
ajssms-456	121	2	,	,	PUNCT
ajssms-456	121	3	because	because	SCONJ
ajssms-456	121	4	a	a	DET
ajssms-456	121	5	billboard	billboard	NOUN
ajssms-456	121	6	appears	appear	VERB
ajssms-456	121	7	at	at	ADP
ajssms-456	121	8	a	a	DET
ajssms-456	121	9	specific	specific	ADJ
ajssms-456	121	10	location	location	NOUN
ajssms-456	121	11	,	,	PUNCT
ajssms-456	121	12	many	many	ADJ
ajssms-456	121	13	of	of	ADP
ajssms-456	121	14	its	its	PRON
ajssms-456	121	15	advantages	advantage	NOUN
ajssms-456	121	16	are	be	AUX
ajssms-456	121	17	linked	link	VERB
ajssms-456	121	18	to	to	ADP
ajssms-456	121	19	geographic	geographic	ADJ
ajssms-456	121	20	factors	factor	NOUN
ajssms-456	121	21	.	.	PUNCT
ajssms-456	122	1	as	as	SCONJ
ajssms-456	122	2	is	be	AUX
ajssms-456	122	3	suggested	suggest	VERB
ajssms-456	122	4	by	by	ADP
ajssms-456	122	5	gravity	gravity	NOUN
ajssms-456	122	6	models	model	NOUN
ajssms-456	122	7	in	in	ADP
ajssms-456	122	8	retailing	retailing	NOUN
ajssms-456	122	9	(	(	PUNCT
ajssms-456	122	10	allaway	allaway	ADV
ajssms-456	122	11	et	et	PROPN
ajssms-456	122	12	al	al	PROPN
ajssms-456	122	13	.	.	PROPN
ajssms-456	122	14	,	,	PUNCT
ajssms-456	122	15	2003	2003	NUM
ajssms-456	122	16	)	)	PUNCT
ajssms-456	122	17	;	;	PUNCT
ajssms-456	123	1	(	(	PUNCT
ajssms-456	123	2	bell	bell	NOUN
ajssms-456	123	3	et	et	PROPN
ajssms-456	123	4	al	al	PROPN
ajssms-456	123	5	.	.	PROPN
ajssms-456	123	6	,	,	PUNCT
ajssms-456	123	7	1998	1998	NUM
ajssms-456	123	8	)	)	PUNCT
ajssms-456	123	9	,	,	PUNCT
ajssms-456	123	10	in	in	ADP
ajssms-456	123	11	the	the	DET
ajssms-456	123	12	absence	absence	NOUN
ajssms-456	123	13	of	of	ADP
ajssms-456	123	14	a	a	DET
ajssms-456	123	15	compelling	compelling	ADJ
ajssms-456	123	16	stimulus	stimulus	NOUN
ajssms-456	123	17	such	such	ADJ
ajssms-456	123	18	as	as	ADP
ajssms-456	123	19	substantially	substantially	ADV
ajssms-456	123	20	larger	large	ADJ
ajssms-456	123	21	floor	floor	NOUN
ajssms-456	123	22	space	space	NOUN
ajssms-456	123	23	for	for	ADP
ajssms-456	123	24	selling	selling	NOUN
ajssms-456	123	25	,	,	PUNCT
ajssms-456	123	26	consumers	consumer	NOUN
ajssms-456	123	27	are	be	AUX
ajssms-456	123	28	more	more	ADV
ajssms-456	123	29	prone	prone	ADJ
ajssms-456	123	30	to	to	PART
ajssms-456	123	31	shop	shop	VERB
ajssms-456	123	32	closer	close	ADV
ajssms-456	123	33	to	to	ADP
ajssms-456	123	34	home	home	NOUN
ajssms-456	123	35	.	.	PUNCT
ajssms-456	124	1	selective	selective	ADJ
ajssms-456	124	2	perception	perception	NOUN
ajssms-456	124	3	and	and	CCONJ
ajssms-456	124	4	clutter	clutter	NOUN
ajssms-456	124	5	,	,	PUNCT
ajssms-456	124	6	a	a	DET
ajssms-456	124	7	key	key	ADJ
ajssms-456	124	8	obstacle	obstacle	NOUN
ajssms-456	124	9	to	to	ADP
ajssms-456	124	10	advertising	advertising	NOUN
ajssms-456	124	11	effectiveness	effectiveness	NOUN
ajssms-456	124	12	,	,	PUNCT
ajssms-456	124	13	is	be	AUX
ajssms-456	124	14	the	the	DET
ajssms-456	124	15	volume	volume	NOUN
ajssms-456	124	16	of	of	ADP
ajssms-456	124	17	advertising	advertising	NOUN
ajssms-456	124	18	to	to	PART
ajssms-456	124	19	which	which	PRON
ajssms-456	124	20	consumers	consumer	NOUN
ajssms-456	124	21	are	be	AUX
ajssms-456	124	22	exposed	expose	VERB
ajssms-456	124	23	.	.	PUNCT
ajssms-456	125	1	godin	godin	VERB
ajssms-456	125	2	(	(	PUNCT
ajssms-456	125	3	1999	1999	NUM
ajssms-456	125	4	)	)	PUNCT
ajssms-456	125	5	reports	report	VERB
ajssms-456	125	6	that	that	SCONJ
ajssms-456	125	7	an	an	DET
ajssms-456	125	8	average	average	ADJ
ajssms-456	125	9	consumer	consumer	NOUN
ajssms-456	125	10	is	be	AUX
ajssms-456	125	11	exposed	expose	VERB
ajssms-456	125	12	to	to	ADP
ajssms-456	125	13	approximately	approximately	ADV
ajssms-456	125	14	one	one	NUM
ajssms-456	125	15	million	million	NUM
ajssms-456	125	16	marketing	marketing	NOUN
ajssms-456	125	17	messages	message	NOUN
ajssms-456	125	18	every	every	DET
ajssms-456	125	19	year	year	NOUN
ajssms-456	125	20	.	.	PUNCT
ajssms-456	126	1	to	to	PART
ajssms-456	126	2	help	help	VERB
ajssms-456	126	3	manage	manage	VERB
ajssms-456	126	4	this	this	DET
ajssms-456	126	5	volume	volume	NOUN
ajssms-456	126	6	of	of	ADP
ajssms-456	126	7	information	information	NOUN
ajssms-456	126	8	,	,	PUNCT
ajssms-456	126	9	consumers	consumer	NOUN
ajssms-456	126	10	control	control	VERB
ajssms-456	126	11	their	their	PRON
ajssms-456	126	12	own	own	ADJ
ajssms-456	126	13	information	information	NOUN
ajssms-456	126	14	processing	processing	NOUN
ajssms-456	126	15	and	and	CCONJ
ajssms-456	126	16	engage	engage	VERB
ajssms-456	126	17	in	in	ADP
ajssms-456	126	18	selective	selective	ADJ
ajssms-456	126	19	perception	perception	NOUN
ajssms-456	126	20	,	,	PUNCT
ajssms-456	126	21	which	which	PRON
ajssms-456	126	22	leads	lead	VERB
ajssms-456	126	23	to	to	ADP
ajssms-456	126	24	processing	process	VERB
ajssms-456	126	25	only	only	ADV
ajssms-456	126	26	a	a	DET
ajssms-456	126	27	limited	limited	ADJ
ajssms-456	126	28	number	number	NOUN
ajssms-456	126	29	of	of	ADP
ajssms-456	126	30	advertisements	advertisement	NOUN
ajssms-456	126	31	and	and	CCONJ
ajssms-456	126	32	ignoring	ignore	VERB
ajssms-456	126	33	many	many	ADJ
ajssms-456	126	34	others	other	NOUN
ajssms-456	126	35	.	.	PUNCT
ajssms-456	127	1	selective	selective	ADJ
ajssms-456	127	2	perception	perception	NOUN
ajssms-456	127	3	has	have	AUX
ajssms-456	127	4	been	be	AUX
ajssms-456	127	5	conceptualized	conceptualize	VERB
ajssms-456	127	6	as	as	ADP
ajssms-456	127	7	a	a	DET
ajssms-456	127	8	four	four	NUM
ajssms-456	127	9	-	-	PUNCT
ajssms-456	127	10	part	part	NOUN
ajssms-456	127	11	process	process	NOUN
ajssms-456	127	12	consisting	consist	VERB
ajssms-456	127	13	of	of	ADP
ajssms-456	127	14	selective	selective	ADJ
ajssms-456	127	15	exposure	exposure	NOUN
ajssms-456	127	16	,	,	PUNCT
ajssms-456	127	17	attention	attention	NOUN
ajssms-456	127	18	,	,	PUNCT
ajssms-456	127	19	comprehension	comprehension	NOUN
ajssms-456	127	20	,	,	PUNCT
ajssms-456	127	21	and	and	CCONJ
ajssms-456	127	22	retention	retention	NOUN
ajssms-456	127	23	.	.	PUNCT
ajssms-456	128	1	in	in	ADP
ajssms-456	128	2	an	an	DET
ajssms-456	128	3	advertising	advertising	NOUN
ajssms-456	128	4	context	context	NOUN
ajssms-456	128	5	,	,	PUNCT
ajssms-456	128	6	selective	selective	ADJ
ajssms-456	128	7	exposure	exposure	NOUN
ajssms-456	128	8	refers	refer	VERB
ajssms-456	128	9	to	to	ADP
ajssms-456	128	10	people	people	NOUN
ajssms-456	128	11	limiting	limit	VERB
ajssms-456	128	12	the	the	DET
ajssms-456	128	13	communications	communication	NOUN
ajssms-456	128	14	they	they	PRON
ajssms-456	128	15	see	see	VERB
ajssms-456	128	16	and	and	CCONJ
ajssms-456	128	17	hear	hear	VERB
ajssms-456	128	18	to	to	ADP
ajssms-456	128	19	those	those	PRON
ajssms-456	128	20	that	that	PRON
ajssms-456	128	21	conform	conform	VERB
ajssms-456	128	22	to	to	ADP
ajssms-456	128	23	their	their	PRON
ajssms-456	128	24	preexisting	preexist	VERB
ajssms-456	128	25	ideas	idea	NOUN
ajssms-456	128	26	and	and	CCONJ
ajssms-456	128	27	attitudes	attitude	NOUN
ajssms-456	128	28	(	(	PUNCT
ajssms-456	128	29	burgoon	burgoon	NOUN
ajssms-456	128	30	et	et	NOUN
ajssms-456	128	31	al	al	PROPN
ajssms-456	128	32	.	.	PROPN
ajssms-456	128	33	,	,	PUNCT
ajssms-456	128	34	1994	1994	NUM
ajssms-456	128	35	)	)	PUNCT
ajssms-456	128	36	.	.	PUNCT
ajssms-456	129	1	selective	selective	ADJ
ajssms-456	129	2	attention	attention	NOUN
ajssms-456	129	3	refers	refer	VERB
ajssms-456	129	4	to	to	ADP
ajssms-456	129	5	actually	actually	ADV
ajssms-456	129	6	paying	pay	VERB
ajssms-456	129	7	attention	attention	NOUN
ajssms-456	129	8	to	to	ADP
ajssms-456	129	9	the	the	DET
ajssms-456	129	10	advertisement	advertisement	NOUN
ajssms-456	129	11	once	once	ADV
ajssms-456	129	12	exposed	expose	VERB
ajssms-456	129	13	to	to	ADP
ajssms-456	129	14	it	it	PRON
ajssms-456	129	15	.	.	PUNCT
ajssms-456	130	1	selective	selective	ADJ
ajssms-456	130	2	comprehension	comprehension	NOUN
ajssms-456	130	3	involves	involve	VERB
ajssms-456	130	4	the	the	DET
ajssms-456	130	5	process	process	NOUN
ajssms-456	130	6	by	by	ADP
ajssms-456	130	7	which	which	PRON
ajssms-456	130	8	the	the	DET
ajssms-456	130	9	consumer	consumer	NOUN
ajssms-456	130	10	reconciles	reconcile	VERB
ajssms-456	130	11	the	the	DET
ajssms-456	130	12	advertisement	advertisement	NOUN
ajssms-456	130	13	's	's	PART
ajssms-456	130	14	content	content	NOUN
ajssms-456	130	15	with	with	ADP
ajssms-456	130	16	preexisting	preexist	VERB
ajssms-456	130	17	beliefs	belief	NOUN
ajssms-456	130	18	.	.	PUNCT
ajssms-456	131	1	finally	finally	ADV
ajssms-456	131	2	,	,	PUNCT
ajssms-456	131	3	selective	selective	ADJ
ajssms-456	131	4	retention	retention	NOUN
ajssms-456	131	5	is	be	AUX
ajssms-456	131	6	defined	define	VERB
ajssms-456	131	7	as	as	ADP
ajssms-456	131	8	remembering	remember	VERB
ajssms-456	131	9	messages	message	NOUN
ajssms-456	131	10	that	that	PRON
ajssms-456	131	11	are	be	AUX
ajssms-456	131	12	more	more	ADV
ajssms-456	131	13	consistent	consistent	ADJ
ajssms-456	131	14	with	with	ADP
ajssms-456	131	15	one	one	NUM
ajssms-456	131	16	's	's	PART
ajssms-456	131	17	prior	prior	ADJ
ajssms-456	131	18	beliefs	belief	NOUN
ajssms-456	131	19	and	and	CCONJ
ajssms-456	131	20	one	one	PRON
ajssms-456	131	21	's	's	PART
ajssms-456	131	22	own	own	ADJ
ajssms-456	131	23	self	self	NOUN
ajssms-456	131	24	-	-	PUNCT
ajssms-456	131	25	image	image	NOUN
ajssms-456	131	26	.	.	PUNCT
ajssms-456	132	1	when	when	SCONJ
ajssms-456	132	2	related	relate	VERB
ajssms-456	132	3	to	to	ADP
ajssms-456	132	4	advertising	advertising	NOUN
ajssms-456	132	5	,	,	PUNCT
ajssms-456	132	6	these	these	DET
ajssms-456	132	7	four	four	NUM
ajssms-456	132	8	stages	stage	NOUN
ajssms-456	132	9	generally	generally	ADV
ajssms-456	132	10	must	must	AUX
ajssms-456	132	11	occur	occur	VERB
ajssms-456	132	12	before	before	SCONJ
ajssms-456	132	13	the	the	DET
ajssms-456	132	14	advertisement	advertisement	NOUN
ajssms-456	132	15	reaches	reach	VERB
ajssms-456	132	16	the	the	DET
ajssms-456	132	17	consumer	consumer	NOUN
ajssms-456	132	18	.	.	PUNCT
ajssms-456	133	1	at	at	ADP
ajssms-456	133	2	a	a	DET
ajssms-456	133	3	minimum	minimum	NOUN
ajssms-456	133	4	,	,	PUNCT
ajssms-456	133	5	attention	attention	NOUN
ajssms-456	133	6	and	and	CCONJ
ajssms-456	133	7	retention	retention	NOUN
ajssms-456	133	8	must	must	AUX
ajssms-456	133	9	take	take	VERB
ajssms-456	133	10	place	place	NOUN
ajssms-456	133	11	(	(	PUNCT
ajssms-456	133	12	assael	assael	NOUN
ajssms-456	133	13	,	,	PUNCT
ajssms-456	133	14	1981	1981	NUM
ajssms-456	133	15	)	)	PUNCT
ajssms-456	133	16	.	.	PUNCT
ajssms-456	134	1	as	as	ADP
ajssms-456	134	2	a	a	DET
ajssms-456	134	3	result	result	NOUN
ajssms-456	134	4	,	,	PUNCT
ajssms-456	134	5	advertisers	advertiser	NOUN
ajssms-456	134	6	must	must	AUX
ajssms-456	134	7	consider	consider	VERB
ajssms-456	134	8	how	how	SCONJ
ajssms-456	134	9	selective	selective	ADJ
ajssms-456	134	10	perception	perception	NOUN
ajssms-456	134	11	is	be	AUX
ajssms-456	134	12	affecting	affect	VERB
ajssms-456	134	13	their	their	PRON
ajssms-456	134	14	ability	ability	NOUN
ajssms-456	134	15	to	to	PART
ajssms-456	134	16	get	get	VERB
ajssms-456	134	17	a	a	DET
ajssms-456	134	18	message	message	NOUN
ajssms-456	134	19	through	through	ADP
ajssms-456	134	20	to	to	ADP
ajssms-456	134	21	consumers	consumer	NOUN
ajssms-456	134	22	.	.	PUNCT
ajssms-456	135	1	because	because	SCONJ
ajssms-456	135	2	of	of	ADP
ajssms-456	135	3	the	the	DET
ajssms-456	135	4	heavy	heavy	ADJ
ajssms-456	135	5	volume	volume	NOUN
ajssms-456	135	6	of	of	ADP
ajssms-456	135	7	advertising	advertising	NOUN
ajssms-456	135	8	to	to	PART
ajssms-456	135	9	which	which	PRON
ajssms-456	135	10	consumers	consumer	NOUN
ajssms-456	135	11	are	be	AUX
ajssms-456	135	12	exposed	expose	VERB
ajssms-456	135	13	,	,	PUNCT
ajssms-456	135	14	they	they	PRON
ajssms-456	135	15	must	must	AUX
ajssms-456	135	16	decide	decide	VERB
ajssms-456	135	17	which	which	DET
ajssms-456	135	18	advertisements	advertisement	NOUN
ajssms-456	135	19	to	to	PART
ajssms-456	135	20	screen	screen	VERB
ajssms-456	135	21	out	out	ADP
ajssms-456	135	22	and	and	CCONJ
ajssms-456	135	23	which	which	PRON
ajssms-456	135	24	to	to	PART
ajssms-456	135	25	process	process	VERB
ajssms-456	135	26	.	.	PUNCT
ajssms-456	136	1	as	as	SCONJ
ajssms-456	136	2	media	media	NOUN
ajssms-456	136	3	-	-	PUNCT
ajssms-456	136	4	planning	planning	NOUN
ajssms-456	136	5	expert	expert	NOUN
ajssms-456	136	6	erwin	erwin	PROPN
ajssms-456	136	7	ephron	ephron	PROPN
ajssms-456	136	8	has	have	AUX
ajssms-456	136	9	observed	observe	VERB
ajssms-456	136	10	,	,	PUNCT
ajssms-456	136	11	outdoor	outdoor	ADJ
ajssms-456	136	12	advertising	advertising	NOUN
ajssms-456	136	13	is	be	AUX
ajssms-456	136	14	unique	unique	ADJ
ajssms-456	136	15	in	in	ADP
ajssms-456	136	16	that	that	SCONJ
ajssms-456	136	17	people	people	NOUN
ajssms-456	136	18	are	be	AUX
ajssms-456	136	19	not	not	PART
ajssms-456	136	20	involved	involve	VERB
ajssms-456	136	21	in	in	ADP
ajssms-456	136	22	the	the	DET
ajssms-456	136	23	medium	medium	NOUN
ajssms-456	136	24	as	as	SCONJ
ajssms-456	136	25	they	they	PRON
ajssms-456	136	26	would	would	AUX
ajssms-456	136	27	be	be	AUX
ajssms-456	136	28	when	when	SCONJ
ajssms-456	136	29	watching	watch	VERB
ajssms-456	136	30	a	a	DET
ajssms-456	136	31	television	television	NOUN
ajssms-456	136	32	program	program	NOUN
ajssms-456	136	33	or	or	CCONJ
ajssms-456	136	34	reading	read	VERB
ajssms-456	136	35	the	the	DET
ajssms-456	136	36	newspaper	newspaper	NOUN
ajssms-456	136	37	.	.	PUNCT
ajssms-456	137	1	as	as	ADP
ajssms-456	137	2	a	a	DET
ajssms-456	137	3	result	result	NOUN
ajssms-456	137	4	,	,	PUNCT
ajssms-456	137	5	(	(	PUNCT
ajssms-456	137	6	ephron	ephron	PROPN
ajssms-456	137	7	,	,	PUNCT
ajssms-456	137	8	2004	2004	NUM
ajssms-456	137	9	)	)	PUNCT
ajssms-456	137	10	has	have	AUX
ajssms-456	137	11	described	describe	VERB
ajssms-456	137	12	outdoor	outdoor	ADJ
ajssms-456	137	13	advertising	advertising	NOUN
ajssms-456	137	14	as	as	ADP
ajssms-456	137	15	a	a	DET
ajssms-456	137	16	unique	unique	ADJ
ajssms-456	137	17	case	case	NOUN
ajssms-456	137	18	in	in	ADP
ajssms-456	137	19	which	which	PRON
ajssms-456	137	20	the	the	DET
ajssms-456	137	21	"	"	PUNCT
ajssms-456	137	22	medium	medium	NOUN
ajssms-456	137	23	is	be	AUX
ajssms-456	137	24	the	the	DET
ajssms-456	137	25	message	message	NOUN
ajssms-456	137	26	.	.	PUNCT
ajssms-456	137	27	"	"	PUNCT
ajssms-456	138	1	when	when	SCONJ
ajssms-456	138	2	driving	drive	VERB
ajssms-456	138	3	by	by	ADP
ajssms-456	138	4	a	a	DET
ajssms-456	138	5	billboard	billboard	NOUN
ajssms-456	138	6	,	,	PUNCT
ajssms-456	138	7	a	a	DET
ajssms-456	138	8	motorist	motorist	NOUN
ajssms-456	138	9	is	be	AUX
ajssms-456	138	10	not	not	PART
ajssms-456	138	11	bombarded	bombard	VERB
ajssms-456	138	12	with	with	ADP
ajssms-456	138	13	other	other	ADJ
ajssms-456	138	14	media	medium	NOUN
ajssms-456	138	15	options	option	NOUN
ajssms-456	138	16	,	,	PUNCT
ajssms-456	138	17	so	so	CCONJ
ajssms-456	138	18	selective	selective	ADJ
ajssms-456	138	19	perception	perception	NOUN
ajssms-456	138	20	is	be	AUX
ajssms-456	138	21	not	not	PART
ajssms-456	138	22	as	as	ADV
ajssms-456	138	23	much	much	ADJ
ajssms-456	138	24	of	of	ADP
ajssms-456	138	25	an	an	DET
ajssms-456	138	26	obstacle	obstacle	NOUN
ajssms-456	138	27	as	as	ADP
ajssms-456	138	28	in	in	ADP
ajssms-456	138	29	some	some	DET
ajssms-456	138	30	other	other	ADJ
ajssms-456	138	31	media	medium	NOUN
ajssms-456	138	32	.	.	PUNCT
ajssms-456	139	1	although	although	SCONJ
ajssms-456	139	2	the	the	DET
ajssms-456	139	3	short	short	ADJ
ajssms-456	139	4	exposure	exposure	NOUN
ajssms-456	139	5	time	time	NOUN
ajssms-456	139	6	and	and	CCONJ
ajssms-456	139	7	lack	lack	NOUN
ajssms-456	139	8	of	of	ADP
ajssms-456	139	9	involvement	involvement	NOUN
ajssms-456	139	10	in	in	ADP
ajssms-456	139	11	the	the	DET
ajssms-456	139	12	medium	medium	ADJ
ajssms-456	139	13	mandate	mandate	NOUN
ajssms-456	139	14	that	that	SCONJ
ajssms-456	139	15	higher	high	ADJ
ajssms-456	139	16	frequency	frequency	NOUN
ajssms-456	139	17	of	of	ADP
ajssms-456	139	18	exposure	exposure	NOUN
ajssms-456	139	19	is	be	AUX
ajssms-456	139	20	necessary	necessary	ADJ
ajssms-456	139	21	for	for	SCONJ
ajssms-456	139	22	billboards	billboard	NOUN
ajssms-456	139	23	to	to	PART
ajssms-456	139	24	have	have	VERB
ajssms-456	139	25	the	the	DET
ajssms-456	139	26	same	same	ADJ
ajssms-456	139	27	impact	impact	NOUN
ajssms-456	139	28	as	as	ADP
ajssms-456	139	29	other	other	ADJ
ajssms-456	139	30	media	medium	NOUN
ajssms-456	139	31	(	(	PUNCT
ajssms-456	139	32	cannon	cannon	NOUN
ajssms-456	139	33	and	and	CCONJ
ajssms-456	139	34	riordan	riordan	PROPN
ajssms-456	139	35	,	,	PUNCT
ajssms-456	139	36	1994	1994	NUM
ajssms-456	139	37	)	)	PUNCT
ajssms-456	139	38	;	;	PUNCT
ajssms-456	139	39	(	(	PUNCT
ajssms-456	139	40	murray	murray	NOUN
ajssms-456	139	41	and	and	CCONJ
ajssms-456	139	42	jenkins	jenkin	NOUN
ajssms-456	139	43	,	,	PUNCT
ajssms-456	139	44	1992	1992	NUM
ajssms-456	139	45	)	)	PUNCT
ajssms-456	139	46	,	,	PUNCT
ajssms-456	139	47	the	the	DET
ajssms-456	139	48	ability	ability	NOUN
ajssms-456	139	49	to	to	PART
ajssms-456	139	50	cut	cut	VERB
ajssms-456	139	51	through	through	ADP
ajssms-456	139	52	a	a	DET
ajssms-456	139	53	cluttered	cluttered	ADJ
ajssms-456	139	54	advertising	advertising	NOUN
ajssms-456	139	55	environment	environment	NOUN
ajssms-456	139	56	is	be	AUX
ajssms-456	139	57	a	a	DET
ajssms-456	139	58	key	key	ADJ
ajssms-456	139	59	benefit	benefit	NOUN
ajssms-456	139	60	of	of	ADP
ajssms-456	139	61	billboards	billboard	NOUN
ajssms-456	139	62	.	.	PUNCT
ajssms-456	140	1	in	in	ADP
ajssms-456	140	2	short	short	ADJ
ajssms-456	140	3	,	,	PUNCT
ajssms-456	140	4	billboards	billboard	NOUN
ajssms-456	140	5	have	have	VERB
ajssms-456	140	6	a	a	DET
ajssms-456	140	7	special	special	ADJ
ajssms-456	140	8	advantage	advantage	NOUN
ajssms-456	140	9	in	in	SCONJ
ajssms-456	140	10	that	that	SCONJ
ajssms-456	140	11	they	they	PRON
ajssms-456	140	12	are	be	AUX
ajssms-456	140	13	generally	generally	ADV
ajssms-456	140	14	seen	see	VERB
ajssms-456	140	15	in	in	ADP
ajssms-456	140	16	a	a	DET
ajssms-456	140	17	setting	setting	NOUN
ajssms-456	140	18	where	where	SCONJ
ajssms-456	140	19	there	there	PRON
ajssms-456	140	20	is	be	VERB
ajssms-456	140	21	less	less	ADJ
ajssms-456	140	22	competition	competition	NOUN
ajssms-456	140	23	for	for	ADP
ajssms-456	140	24	people	people	NOUN
ajssms-456	140	25	's	's	PART
ajssms-456	140	26	attention	attention	NOUN
ajssms-456	140	27	.	.	PUNCT
ajssms-456	141	1	as	as	ADP
ajssms-456	141	2	a	a	DET
ajssms-456	141	3	result	result	NOUN
ajssms-456	141	4	,	,	PUNCT
ajssms-456	141	5	they	they	PRON
ajssms-456	141	6	may	may	AUX
ajssms-456	141	7	appeal	appeal	VERB
ajssms-456	141	8	to	to	ADP
ajssms-456	141	9	advertisers	advertiser	NOUN
ajssms-456	141	10	because	because	SCONJ
ajssms-456	141	11	of	of	ADP
ajssms-456	141	12	their	their	PRON
ajssms-456	141	13	ability	ability	NOUN
ajssms-456	141	14	to	to	PART
ajssms-456	141	15	get	get	AUX
ajssms-456	141	16	noticed	notice	VERB
ajssms-456	141	17	,	,	PUNCT
ajssms-456	141	18	especially	especially	ADV
ajssms-456	141	19	at	at	ADP
ajssms-456	141	20	times	time	NOUN
ajssms-456	141	21	and	and	CCONJ
ajssms-456	141	22	places	place	NOUN
ajssms-456	141	23	when	when	SCONJ
ajssms-456	141	24	consumers	consumer	NOUN
ajssms-456	141	25	are	be	AUX
ajssms-456	141	26	considering	consider	VERB
ajssms-456	141	27	a	a	DET
ajssms-456	141	28	purchase	purchase	NOUN
ajssms-456	141	29	or	or	CCONJ
ajssms-456	141	30	are	be	AUX
ajssms-456	141	31	ready	ready	ADJ
ajssms-456	141	32	to	to	PART
ajssms-456	141	33	buy	buy	VERB
ajssms-456	141	34	(	(	PUNCT
ajssms-456	141	35	e.g.	e.g.	ADV
ajssms-456	141	36	,	,	PUNCT
ajssms-456	141	37	billboards	billboard	NOUN
ajssms-456	141	38	for	for	ADP
ajssms-456	141	39	tourist	tourist	NOUN
ajssms-456	141	40	attractions	attraction	NOUN
ajssms-456	141	41	,	,	PUNCT
ajssms-456	141	42	retail	retail	ADJ
ajssms-456	141	43	stores	store	NOUN
ajssms-456	141	44	,	,	PUNCT
ajssms-456	141	45	and	and	CCONJ
ajssms-456	141	46	restaurants	restaurant	NOUN
ajssms-456	141	47	)	)	PUNCT
ajssms-456	141	48	.	.	PUNCT
ajssms-456	142	1	there	there	PRON
ajssms-456	142	2	are	be	VERB
ajssms-456	142	3	,	,	PUNCT
ajssms-456	142	4	of	of	ADP
ajssms-456	142	5	course	course	NOUN
ajssms-456	142	6	,	,	PUNCT
ajssms-456	142	7	some	some	DET
ajssms-456	142	8	contexts	context	NOUN
ajssms-456	142	9	in	in	ADP
ajssms-456	142	10	which	which	PRON
ajssms-456	142	11	billboards	billboard	NOUN
ajssms-456	142	12	are	be	AUX
ajssms-456	142	13	used	use	VERB
ajssms-456	142	14	for	for	ADP
ajssms-456	142	15	brand	brand	NOUN
ajssms-456	142	16	building	building	NOUN
ajssms-456	142	17	and/or	and/or	CCONJ
ajssms-456	142	18	supplementing	supplement	VERB
ajssms-456	142	19	other	other	ADJ
ajssms-456	142	20	media	medium	NOUN
ajssms-456	142	21	,	,	PUNCT
ajssms-456	142	22	but	but	CCONJ
ajssms-456	142	23	the	the	DET
ajssms-456	142	24	recent	recent	ADJ
ajssms-456	142	25	shift	shift	NOUN
ajssms-456	142	26	toward	toward	ADP
ajssms-456	142	27	local	local	ADJ
ajssms-456	142	28	retail	retail	ADJ
ajssms-456	142	29	and	and	CCONJ
ajssms-456	142	30	service	service	NOUN
ajssms-456	142	31	businesses	business	NOUN
ajssms-456	142	32	accounting	account	VERB
ajssms-456	142	33	for	for	ADP
ajssms-456	142	34	a	a	DET
ajssms-456	142	35	high	high	ADJ
ajssms-456	142	36	proportion	proportion	NOUN
ajssms-456	142	37	of	of	ADP
ajssms-456	142	38	billboards	billboard	NOUN
ajssms-456	142	39	is	be	AUX
ajssms-456	142	40	indicative	indicative	ADJ
ajssms-456	142	41	of	of	ADP
ajssms-456	142	42	the	the	DET
ajssms-456	142	43	applicability	applicability	NOUN
ajssms-456	142	44	of	of	ADP
ajssms-456	142	45	billboards	billboard	NOUN
ajssms-456	142	46	being	be	AUX
ajssms-456	142	47	present	present	ADJ
ajssms-456	142	48	at	at	ADP
ajssms-456	142	49	the	the	DET
ajssms-456	142	50	right	right	ADJ
ajssms-456	142	51	time	time	NOUN
ajssms-456	142	52	(	(	PUNCT
ajssms-456	142	53	e.g.	e.g.	ADV
ajssms-456	142	54	,	,	PUNCT
ajssms-456	142	55	when	when	SCONJ
ajssms-456	142	56	a	a	DET
ajssms-456	142	57	motorist	motorist	NOUN
ajssms-456	142	58	is	be	AUX
ajssms-456	142	59	looking	look	VERB
ajssms-456	142	60	to	to	PART
ajssms-456	142	61	stop	stop	VERB
ajssms-456	142	62	for	for	ADP
ajssms-456	142	63	a	a	DET
ajssms-456	142	64	meal	meal	NOUN
ajssms-456	142	65	)	)	PUNCT
ajssms-456	142	66	.	.	PUNCT
ajssms-456	143	1	gravity	gravity	NOUN
ajssms-456	143	2	models	model	NOUN
ajssms-456	143	3	dating	date	VERB
ajssms-456	143	4	back	back	ADV
ajssms-456	143	5	to	to	ADP
ajssms-456	143	6	reilly	reilly	PROPN
ajssms-456	143	7	's	's	PART
ajssms-456	143	8	law	law	NOUN
ajssms-456	143	9	of	of	ADP
ajssms-456	143	10	retail	retail	ADJ
ajssms-456	143	11	gravitation	gravitation	NOUN
ajssms-456	143	12	(	(	PUNCT
ajssms-456	143	13	reilly	reilly	ADV
ajssms-456	143	14	,	,	PUNCT
ajssms-456	143	15	1931	1931	NUM
ajssms-456	143	16	)	)	PUNCT
ajssms-456	143	17	,	,	PUNCT
ajssms-456	143	18	it	it	PRON
ajssms-456	143	19	has	have	AUX
ajssms-456	143	20	been	be	AUX
ajssms-456	143	21	theorized	theorize	VERB
ajssms-456	143	22	that	that	SCONJ
ajssms-456	143	23	in	in	ADP
ajssms-456	143	24	the	the	DET
ajssms-456	143	25	absence	absence	NOUN
ajssms-456	143	26	of	of	ADP
ajssms-456	143	27	a	a	DET
ajssms-456	143	28	known	know	VERB
ajssms-456	143	29	major	major	ADJ
ajssms-456	143	30	advantage	advantage	NOUN
ajssms-456	143	31	of	of	ADP
ajssms-456	143	32	an	an	DET
ajssms-456	143	33	alternative	alternative	NOUN
ajssms-456	143	34	(	(	PUNCT
ajssms-456	143	35	such	such	ADJ
ajssms-456	143	36	as	as	ADP
ajssms-456	143	37	larger	large	ADJ
ajssms-456	143	38	floor	floor	NOUN
ajssms-456	143	39	space	space	NOUN
ajssms-456	143	40	)	)	PUNCT
ajssms-456	143	41	,	,	PUNCT
ajssms-456	143	42	consumers	consumer	NOUN
ajssms-456	143	43	will	will	AUX
ajssms-456	143	44	shop	shop	VERB
ajssms-456	143	45	closer	close	ADV
ajssms-456	143	46	to	to	ADP
ajssms-456	143	47	home	home	NOUN
ajssms-456	143	48	.	.	PUNCT
ajssms-456	144	1	building	build	VERB
ajssms-456	144	2	on	on	ADP
ajssms-456	144	3	reilly	reilly	PROPN
ajssms-456	144	4	's	's	PART
ajssms-456	144	5	law	law	NOUN
ajssms-456	144	6	,	,	PUNCT
ajssms-456	144	7	(	(	PUNCT
ajssms-456	144	8	huff	huff	PROPN
ajssms-456	144	9	,	,	PUNCT
ajssms-456	144	10	1964	1964	NUM
ajssms-456	144	11	)	)	PUNCT
ajssms-456	144	12	focused	focus	VERB
ajssms-456	144	13	on	on	ADP
ajssms-456	144	14	the	the	DET
ajssms-456	144	15	spatial	spatial	ADJ
ajssms-456	144	16	behavior	behavior	NOUN
ajssms-456	144	17	of	of	ADP
ajssms-456	144	18	shoppers	shopper	NOUN
ajssms-456	144	19	.	.	PUNCT
ajssms-456	145	1	at	at	ADP
ajssms-456	145	2	the	the	DET
ajssms-456	145	3	heart	heart	NOUN
ajssms-456	145	4	of	of	ADP
ajssms-456	145	5	huff	huff	PROPN
ajssms-456	145	6	's	's	PART
ajssms-456	145	7	law	law	NOUN
ajssms-456	145	8	is	be	AUX
ajssms-456	145	9	the	the	DET
ajssms-456	145	10	notion	notion	NOUN
ajssms-456	145	11	that	that	SCONJ
ajssms-456	145	12	travel	travel	VERB
ajssms-456	145	13	time	time	NOUN
ajssms-456	145	14	to	to	ADP
ajssms-456	145	15	a	a	DET
ajssms-456	145	16	shopping	shopping	NOUN
ajssms-456	145	17	center	center	NOUN
ajssms-456	145	18	is	be	AUX
ajssms-456	145	19	inversely	inversely	ADV
ajssms-456	145	20	related	relate	VERB
ajssms-456	145	21	to	to	ADP
ajssms-456	145	22	the	the	DET
ajssms-456	145	23	likelihood	likelihood	NOUN
ajssms-456	145	24	of	of	ADP
ajssms-456	145	25	shopping	shop	VERB
ajssms-456	145	26	there	there	ADV
ajssms-456	145	27	.	.	PUNCT
ajssms-456	146	1	in	in	ADP
ajssms-456	146	2	other	other	ADJ
ajssms-456	146	3	words	word	NOUN
ajssms-456	146	4	,	,	PUNCT
ajssms-456	146	5	the	the	PRON
ajssms-456	146	6	greater	great	ADJ
ajssms-456	146	7	the	the	DET
ajssms-456	146	8	distance	distance	NOUN
ajssms-456	146	9	to	to	ADP
ajssms-456	146	10	the	the	DET
ajssms-456	146	11	shopping	shopping	NOUN
ajssms-456	146	12	area	area	NOUN
ajssms-456	146	13	,	,	PUNCT
ajssms-456	146	14	the	the	PRON
ajssms-456	146	15	less	less	ADV
ajssms-456	146	16	likely	likely	ADJ
ajssms-456	146	17	the	the	DET
ajssms-456	146	18	consumer	consumer	NOUN
ajssms-456	146	19	is	be	AUX
ajssms-456	146	20	to	to	PART
ajssms-456	146	21	make	make	VERB
ajssms-456	146	22	a	a	DET
ajssms-456	146	23	trip	trip	NOUN
ajssms-456	146	24	there	there	ADV
ajssms-456	146	25	.	.	PUNCT
ajssms-456	147	1	huff	huff	PROPN
ajssms-456	147	2	and	and	CCONJ
ajssms-456	147	3	subsequent	subsequent	ADJ
ajssms-456	147	4	modelers	modeler	NOUN
ajssms-456	147	5	(	(	PUNCT
ajssms-456	147	6	bell	bell	NOUN
ajssms-456	147	7	et	et	PROPN
ajssms-456	147	8	al	al	PROPN
ajssms-456	147	9	.	.	PROPN
ajssms-456	147	10	,	,	PUNCT
ajssms-456	147	11	1998	1998	NUM
ajssms-456	147	12	)	)	PUNCT
ajssms-456	147	13	have	have	AUX
ajssms-456	147	14	examined	examine	VERB
ajssms-456	147	15	factors	factor	NOUN
ajssms-456	147	16	that	that	PRON
ajssms-456	147	17	can	can	AUX
ajssms-456	147	18	asian	asian	ADJ
ajssms-456	147	19	journal	journal	NOUN
ajssms-456	147	20	of	of	ADP
ajssms-456	147	21	social	social	ADJ
ajssms-456	147	22	sciences	sciences	PROPN
ajssms-456	147	23	and	and	CCONJ
ajssms-456	147	24	management	management	NOUN
ajssms-456	147	25	studies	study	NOUN
ajssms-456	147	26	,	,	PUNCT
ajssms-456	147	27	2015	2015	NUM
ajssms-456	147	28	,	,	PUNCT
ajssms-456	147	29	2(3	2(3	NUM
ajssms-456	147	30	):	):	PUNCT
ajssms-456	147	31	101	101	NUM
ajssms-456	147	32	-	-	SYM
ajssms-456	147	33	108	108	NUM
ajssms-456	147	34	105	105	NUM
ajssms-456	147	35	induce	induce	VERB
ajssms-456	147	36	consumers	consumer	NOUN
ajssms-456	147	37	to	to	PART
ajssms-456	147	38	travel	travel	VERB
ajssms-456	147	39	further	far	ADV
ajssms-456	147	40	.	.	PUNCT
ajssms-456	148	1	the	the	DET
ajssms-456	148	2	overriding	overriding	ADJ
ajssms-456	148	3	assumption	assumption	NOUN
ajssms-456	148	4	of	of	ADP
ajssms-456	148	5	these	these	DET
ajssms-456	148	6	models	model	NOUN
ajssms-456	148	7	is	be	AUX
ajssms-456	148	8	that	that	SCONJ
ajssms-456	148	9	some	some	DET
ajssms-456	148	10	additional	additional	ADJ
ajssms-456	148	11	attraction	attraction	NOUN
ajssms-456	148	12	must	must	AUX
ajssms-456	148	13	be	be	AUX
ajssms-456	148	14	present	present	ADJ
ajssms-456	148	15	to	to	PART
ajssms-456	148	16	offset	offset	VERB
ajssms-456	148	17	distance	distance	NOUN
ajssms-456	148	18	,	,	PUNCT
ajssms-456	148	19	thereby	thereby	ADV
ajssms-456	148	20	making	make	VERB
ajssms-456	148	21	close	close	ADJ
ajssms-456	148	22	location	location	NOUN
ajssms-456	148	23	proximity	proximity	NOUN
ajssms-456	148	24	an	an	DET
ajssms-456	148	25	advantage	advantage	NOUN
ajssms-456	148	26	in	in	ADP
ajssms-456	148	27	most	most	ADJ
ajssms-456	148	28	retail	retail	ADJ
ajssms-456	148	29	contexts	context	NOUN
ajssms-456	148	30	.	.	PUNCT
ajssms-456	149	1	because	because	SCONJ
ajssms-456	149	2	gravity	gravity	NOUN
ajssms-456	149	3	models	model	NOUN
ajssms-456	149	4	suggest	suggest	VERB
ajssms-456	149	5	that	that	SCONJ
ajssms-456	149	6	consumers	consumer	NOUN
ajssms-456	149	7	have	have	VERB
ajssms-456	149	8	a	a	DET
ajssms-456	149	9	natural	natural	ADJ
ajssms-456	149	10	preference	preference	NOUN
ajssms-456	149	11	for	for	ADP
ajssms-456	149	12	traveling	travel	VERB
ajssms-456	149	13	shorter	short	ADJ
ajssms-456	149	14	distances	distance	NOUN
ajssms-456	149	15	and	and	CCONJ
ajssms-456	149	16	shopping	shop	VERB
ajssms-456	149	17	at	at	ADP
ajssms-456	149	18	nearby	nearby	ADJ
ajssms-456	149	19	places	place	NOUN
ajssms-456	149	20	,	,	PUNCT
ajssms-456	149	21	it	it	PRON
ajssms-456	149	22	follows	follow	VERB
ajssms-456	149	23	that	that	SCONJ
ajssms-456	149	24	billboards	billboard	NOUN
ajssms-456	149	25	that	that	PRON
ajssms-456	149	26	point	point	VERB
ajssms-456	149	27	the	the	DET
ajssms-456	149	28	consumer	consumer	NOUN
ajssms-456	149	29	to	to	ADP
ajssms-456	149	30	a	a	DET
ajssms-456	149	31	nearby	nearby	ADJ
ajssms-456	149	32	location	location	NOUN
ajssms-456	149	33	will	will	AUX
ajssms-456	149	34	have	have	VERB
ajssms-456	149	35	a	a	DET
ajssms-456	149	36	stronger	strong	ADJ
ajssms-456	149	37	influence	influence	NOUN
ajssms-456	149	38	on	on	ADP
ajssms-456	149	39	store	store	NOUN
ajssms-456	149	40	traffic	traffic	NOUN
ajssms-456	149	41	and	and	CCONJ
ajssms-456	149	42	sales	sale	NOUN
ajssms-456	149	43	.	.	PUNCT
ajssms-456	150	1	the	the	DET
ajssms-456	150	2	idea	idea	NOUN
ajssms-456	150	3	that	that	PRON
ajssms-456	150	4	billboards	billboard	NOUN
ajssms-456	150	5	located	locate	VERB
ajssms-456	150	6	in	in	ADP
ajssms-456	150	7	close	close	ADJ
ajssms-456	150	8	proximity	proximity	NOUN
ajssms-456	150	9	to	to	ADP
ajssms-456	150	10	the	the	DET
ajssms-456	150	11	store	store	NOUN
ajssms-456	150	12	are	be	AUX
ajssms-456	150	13	advantageous	advantageous	ADJ
ajssms-456	150	14	from	from	ADP
ajssms-456	150	15	a	a	DET
ajssms-456	150	16	gravity	gravity	NOUN
ajssms-456	150	17	perspective	perspective	NOUN
ajssms-456	150	18	is	be	AUX
ajssms-456	150	19	also	also	ADV
ajssms-456	150	20	consistent	consistent	ADJ
ajssms-456	150	21	with	with	ADP
ajssms-456	150	22	the	the	DET
ajssms-456	150	23	media	media	NOUN
ajssms-456	150	24	-	-	PUNCT
ajssms-456	150	25	planning	planning	NOUN
ajssms-456	150	26	advantages	advantage	NOUN
ajssms-456	150	27	of	of	ADP
ajssms-456	150	28	billboards	billboard	NOUN
ajssms-456	150	29	,	,	PUNCT
ajssms-456	150	30	namely	namely	ADV
ajssms-456	150	31	,	,	PUNCT
ajssms-456	150	32	high	high	ADJ
ajssms-456	150	33	reach	reach	NOUN
ajssms-456	150	34	and	and	CCONJ
ajssms-456	150	35	frequency	frequency	NOUN
ajssms-456	150	36	in	in	ADP
ajssms-456	150	37	a	a	DET
ajssms-456	150	38	local	local	ADJ
ajssms-456	150	39	trade	trade	NOUN
ajssms-456	150	40	area	area	NOUN
ajssms-456	150	41	.	.	PUNCT
ajssms-456	151	1	a	a	DET
ajssms-456	151	2	study	study	NOUN
ajssms-456	151	3	by	by	ADP
ajssms-456	151	4	allaway	allaway	NOUN
ajssms-456	151	5	et	et	PROPN
ajssms-456	151	6	al	al	PROPN
ajssms-456	151	7	.	.	PROPN
ajssms-456	152	1	(	(	PUNCT
ajssms-456	152	2	2003	2003	NUM
ajssms-456	152	3	)	)	PUNCT
ajssms-456	152	4	supports	support	VERB
ajssms-456	152	5	the	the	DET
ajssms-456	152	6	notion	notion	NOUN
ajssms-456	152	7	that	that	SCONJ
ajssms-456	152	8	the	the	DET
ajssms-456	152	9	billboards	billboard	NOUN
ajssms-456	152	10	in	in	ADP
ajssms-456	152	11	close	close	ADJ
ajssms-456	152	12	proximity	proximity	NOUN
ajssms-456	152	13	to	to	ADP
ajssms-456	152	14	a	a	DET
ajssms-456	152	15	store	store	NOUN
ajssms-456	152	16	enhance	enhance	NOUN
ajssms-456	152	17	gravity	gravity	NOUN
ajssms-456	152	18	effects	effect	NOUN
ajssms-456	152	19	.	.	PUNCT
ajssms-456	153	1	in	in	ADP
ajssms-456	153	2	examining	examine	VERB
ajssms-456	153	3	the	the	DET
ajssms-456	153	4	spatial	spatial	ADJ
ajssms-456	153	5	diffusion	diffusion	NOUN
ajssms-456	153	6	of	of	ADP
ajssms-456	153	7	a	a	DET
ajssms-456	153	8	loyalty	loyalty	NOUN
ajssms-456	153	9	card	card	NOUN
ajssms-456	153	10	for	for	ADP
ajssms-456	153	11	a	a	DET
ajssms-456	153	12	major	major	ADJ
ajssms-456	153	13	u.s	u.s	PROPN
ajssms-456	153	14	.	.	PROPN
ajssms-456	153	15	retailer	retailer	NOUN
ajssms-456	153	16	,	,	PUNCT
ajssms-456	153	17	the	the	DET
ajssms-456	153	18	authors	author	NOUN
ajssms-456	153	19	found	find	VERB
ajssms-456	153	20	a	a	DET
ajssms-456	153	21	relationship	relationship	NOUN
ajssms-456	153	22	between	between	ADP
ajssms-456	153	23	distance	distance	NOUN
ajssms-456	153	24	from	from	ADP
ajssms-456	153	25	the	the	DET
ajssms-456	153	26	store	store	NOUN
ajssms-456	153	27	and	and	CCONJ
ajssms-456	153	28	likelihood	likelihood	NOUN
ajssms-456	153	29	of	of	ADP
ajssms-456	153	30	signing	sign	VERB
ajssms-456	153	31	up	up	ADP
ajssms-456	153	32	quickly	quickly	ADV
ajssms-456	153	33	.	.	PUNCT
ajssms-456	154	1	they	they	PRON
ajssms-456	154	2	also	also	ADV
ajssms-456	154	3	found	find	VERB
ajssms-456	154	4	a	a	DET
ajssms-456	154	5	significant	significant	ADJ
ajssms-456	154	6	billboard	billboard	NOUN
ajssms-456	154	7	effect	effect	NOUN
ajssms-456	154	8	,	,	PUNCT
ajssms-456	154	9	stating	state	VERB
ajssms-456	154	10	,	,	PUNCT
ajssms-456	154	11	"	"	PUNCT
ajssms-456	154	12	even	even	ADV
ajssms-456	154	13	within	within	ADP
ajssms-456	154	14	the	the	DET
ajssms-456	154	15	0	0	NUM
ajssms-456	154	16	-	-	PUNCT
ajssms-456	154	17	3	3	NUM
ajssms-456	154	18	-	-	PUNCT
ajssms-456	154	19	mile	mile	NOUN
ajssms-456	154	20	ring	ring	NOUN
ajssms-456	154	21	nearest	nearest	ADP
ajssms-456	154	22	the	the	DET
ajssms-456	154	23	store	store	NOUN
ajssms-456	154	24	,	,	PUNCT
ajssms-456	154	25	non	non	NOUN
ajssms-456	154	26	-	-	NOUN
ajssms-456	154	27	adopters	adopter	NOUN
ajssms-456	154	28	were	be	AUX
ajssms-456	154	29	significantly	significantly	ADV
ajssms-456	154	30	further	far	ADV
ajssms-456	154	31	from	from	ADP
ajssms-456	154	32	the	the	DET
ajssms-456	154	33	nearest	near	ADJ
ajssms-456	154	34	billboard	billboard	NOUN
ajssms-456	154	35	than	than	ADP
ajssms-456	154	36	adopters	adopter	NOUN
ajssms-456	154	37	"	"	PUNCT
ajssms-456	154	38	.	.	PUNCT
ajssms-456	155	1	allaway	allaway	PROPN
ajssms-456	155	2	et	et	PROPN
ajssms-456	155	3	al	al	PROPN
ajssms-456	155	4	.	.	PROPN
ajssms-456	156	1	(	(	PUNCT
ajssms-456	156	2	2003	2003	NUM
ajssms-456	156	3	)	)	PUNCT
ajssms-456	156	4	,	,	PUNCT
ajssms-456	156	5	further	far	ADV
ajssms-456	156	6	found	find	VERB
ajssms-456	156	7	that	that	SCONJ
ajssms-456	156	8	residents	resident	NOUN
ajssms-456	156	9	who	who	PRON
ajssms-456	156	10	lived	live	VERB
ajssms-456	156	11	within	within	ADP
ajssms-456	156	12	two	two	NUM
ajssms-456	156	13	miles	mile	NOUN
ajssms-456	156	14	of	of	ADP
ajssms-456	156	15	a	a	DET
ajssms-456	156	16	billboard	billboard	NOUN
ajssms-456	156	17	advertising	advertising	NOUN
ajssms-456	156	18	the	the	DET
ajssms-456	156	19	program	program	NOUN
ajssms-456	156	20	had	have	VERB
ajssms-456	156	21	a	a	DET
ajssms-456	156	22	26	26	NUM
ajssms-456	156	23	%	%	NOUN
ajssms-456	156	24	higher	high	ADJ
ajssms-456	156	25	probability	probability	NOUN
ajssms-456	156	26	of	of	ADP
ajssms-456	156	27	adoption	adoption	NOUN
ajssms-456	156	28	during	during	ADP
ajssms-456	156	29	the	the	DET
ajssms-456	156	30	launch	launch	NOUN
ajssms-456	156	31	period	period	NOUN
ajssms-456	156	32	,	,	PUNCT
ajssms-456	156	33	and	and	CCONJ
ajssms-456	156	34	that	that	SCONJ
ajssms-456	156	35	the	the	DET
ajssms-456	156	36	speed	speed	NOUN
ajssms-456	156	37	of	of	ADP
ajssms-456	156	38	adoption	adoption	NOUN
ajssms-456	156	39	was	be	AUX
ajssms-456	156	40	influenced	influence	VERB
ajssms-456	156	41	by	by	ADP
ajssms-456	156	42	the	the	DET
ajssms-456	156	43	number	number	NOUN
ajssms-456	156	44	of	of	ADP
ajssms-456	156	45	billboards	billboard	NOUN
ajssms-456	156	46	within	within	ADP
ajssms-456	156	47	two	two	NUM
ajssms-456	156	48	miles	mile	NOUN
ajssms-456	156	49	of	of	ADP
ajssms-456	156	50	the	the	DET
ajssms-456	156	51	resident	resident	NOUN
ajssms-456	156	52	.	.	PUNCT
ajssms-456	157	1	additional	additional	ADJ
ajssms-456	157	2	evidence	evidence	NOUN
ajssms-456	157	3	for	for	ADP
ajssms-456	157	4	the	the	DET
ajssms-456	157	5	influence	influence	NOUN
ajssms-456	157	6	of	of	ADP
ajssms-456	157	7	location	location	NOUN
ajssms-456	157	8	elements	element	NOUN
ajssms-456	157	9	on	on	ADP
ajssms-456	157	10	billboard	billboard	NOUN
ajssms-456	157	11	effectiveness	effectiveness	NOUN
ajssms-456	157	12	is	be	AUX
ajssms-456	157	13	provided	provide	VERB
ajssms-456	157	14	by	by	ADP
ajssms-456	157	15	bhargava	bhargava	PROPN
ajssms-456	157	16	and	and	CCONJ
ajssms-456	157	17	donthu	donthu	PROPN
ajssms-456	157	18	(	(	PUNCT
ajssms-456	157	19	1999	1999	NUM
ajssms-456	157	20	)	)	PUNCT
ajssms-456	157	21	,	,	PUNCT
ajssms-456	157	22	who	who	PRON
ajssms-456	157	23	found	find	VERB
ajssms-456	157	24	that	that	SCONJ
ajssms-456	157	25	sales	sale	NOUN
ajssms-456	157	26	response	response	NOUN
ajssms-456	157	27	to	to	ADP
ajssms-456	157	28	billboards	billboard	NOUN
ajssms-456	157	29	is	be	AUX
ajssms-456	157	30	influenced	influence	VERB
ajssms-456	157	31	by	by	ADP
ajssms-456	157	32	location	location	NOUN
ajssms-456	157	33	of	of	ADP
ajssms-456	157	34	exposure	exposure	NOUN
ajssms-456	157	35	.	.	PUNCT
ajssms-456	158	1	in	in	ADP
ajssms-456	158	2	addition	addition	NOUN
ajssms-456	158	3	to	to	ADP
ajssms-456	158	4	academic	academic	ADJ
ajssms-456	158	5	research	research	NOUN
ajssms-456	158	6	suggesting	suggest	VERB
ajssms-456	158	7	that	that	SCONJ
ajssms-456	158	8	billboard	billboard	NOUN
ajssms-456	158	9	effectiveness	effectiveness	NOUN
ajssms-456	158	10	is	be	AUX
ajssms-456	158	11	related	relate	VERB
ajssms-456	158	12	to	to	ADP
ajssms-456	158	13	location	location	NOUN
ajssms-456	158	14	,	,	PUNCT
ajssms-456	158	15	the	the	DET
ajssms-456	158	16	welldocumented	welldocumented	ADJ
ajssms-456	158	17	fact	fact	NOUN
ajssms-456	158	18	that	that	SCONJ
ajssms-456	158	19	most	most	ADJ
ajssms-456	158	20	retail	retail	ADJ
ajssms-456	158	21	businesses	business	NOUN
ajssms-456	158	22	draw	draw	VERB
ajssms-456	158	23	most	most	ADJ
ajssms-456	158	24	of	of	ADP
ajssms-456	158	25	their	their	PRON
ajssms-456	158	26	customers	customer	NOUN
ajssms-456	158	27	from	from	ADP
ajssms-456	158	28	a	a	DET
ajssms-456	158	29	limited	limited	ADJ
ajssms-456	158	30	geographic	geographic	ADJ
ajssms-456	158	31	area	area	NOUN
ajssms-456	158	32	supports	support	VERB
ajssms-456	158	33	the	the	DET
ajssms-456	158	34	application	application	NOUN
ajssms-456	158	35	of	of	ADP
ajssms-456	158	36	gravity	gravity	NOUN
ajssms-456	158	37	models	model	NOUN
ajssms-456	158	38	to	to	ADP
ajssms-456	158	39	billboards	billboard	NOUN
ajssms-456	158	40	.	.	PUNCT
ajssms-456	159	1	while	while	SCONJ
ajssms-456	159	2	the	the	DET
ajssms-456	159	3	primary	primary	ADJ
ajssms-456	159	4	trade	trade	NOUN
ajssms-456	159	5	area	area	NOUN
ajssms-456	159	6	for	for	ADP
ajssms-456	159	7	retailers	retailer	NOUN
ajssms-456	159	8	and	and	CCONJ
ajssms-456	159	9	service	service	NOUN
ajssms-456	159	10	business	business	NOUN
ajssms-456	159	11	can	can	AUX
ajssms-456	159	12	range	range	VERB
ajssms-456	159	13	from	from	ADP
ajssms-456	159	14	very	very	ADV
ajssms-456	159	15	small	small	ADJ
ajssms-456	159	16	for	for	ADP
ajssms-456	159	17	small	small	ADJ
ajssms-456	159	18	businesses	business	NOUN
ajssms-456	159	19	such	such	ADJ
ajssms-456	159	20	as	as	ADP
ajssms-456	159	21	independent	independent	ADJ
ajssms-456	159	22	restaurants	restaurant	NOUN
ajssms-456	159	23	,	,	PUNCT
ajssms-456	159	24	gas	gas	NOUN
ajssms-456	159	25	stations	station	NOUN
ajssms-456	159	26	,	,	PUNCT
ajssms-456	159	27	and	and	CCONJ
ajssms-456	159	28	convenience	convenience	NOUN
ajssms-456	159	29	stores	store	NOUN
ajssms-456	159	30	,	,	PUNCT
ajssms-456	159	31	to	to	ADP
ajssms-456	159	32	being	be	AUX
ajssms-456	159	33	considerably	considerably	ADV
ajssms-456	159	34	larger	large	ADJ
ajssms-456	159	35	,	,	PUNCT
ajssms-456	159	36	as	as	ADP
ajssms-456	159	37	in	in	ADP
ajssms-456	159	38	the	the	DET
ajssms-456	159	39	case	case	NOUN
ajssms-456	159	40	of	of	ADP
ajssms-456	159	41	amusement	amusement	NOUN
ajssms-456	159	42	parks	park	NOUN
ajssms-456	159	43	or	or	CCONJ
ajssms-456	159	44	large	large	ADJ
ajssms-456	159	45	shopping	shopping	NOUN
ajssms-456	159	46	malls	mall	NOUN
ajssms-456	159	47	,	,	PUNCT
ajssms-456	159	48	the	the	DET
ajssms-456	159	49	need	need	NOUN
ajssms-456	159	50	to	to	PART
ajssms-456	159	51	reach	reach	VERB
ajssms-456	159	52	consumers	consumer	NOUN
ajssms-456	159	53	in	in	ADP
ajssms-456	159	54	the	the	DET
ajssms-456	159	55	local	local	ADJ
ajssms-456	159	56	area	area	NOUN
ajssms-456	159	57	is	be	AUX
ajssms-456	159	58	readily	readily	ADV
ajssms-456	159	59	apparent	apparent	ADJ
ajssms-456	159	60	.	.	PUNCT
ajssms-456	160	1	the	the	DET
ajssms-456	160	2	locational	locational	ADJ
ajssms-456	160	3	advantages	advantage	NOUN
ajssms-456	160	4	of	of	ADP
ajssms-456	160	5	outdoor	outdoor	ADJ
ajssms-456	160	6	advertising	advertising	NOUN
ajssms-456	160	7	are	be	AUX
ajssms-456	160	8	consistent	consistent	ADJ
ajssms-456	160	9	with	with	ADP
ajssms-456	160	10	the	the	DET
ajssms-456	160	11	need	need	NOUN
ajssms-456	160	12	to	to	PART
ajssms-456	160	13	engage	engage	VERB
ajssms-456	160	14	in	in	ADP
ajssms-456	160	15	"	"	PUNCT
ajssms-456	160	16	recency	recency	NOUN
ajssms-456	160	17	planning	planning	NOUN
ajssms-456	160	18	"	"	PUNCT
ajssms-456	160	19	(	(	PUNCT
ajssms-456	160	20	ephron	ephron	PROPN
ajssms-456	160	21	,	,	PUNCT
ajssms-456	160	22	1997	1997	NUM
ajssms-456	160	23	)	)	PUNCT
ajssms-456	160	24	.	.	PUNCT
ajssms-456	161	1	in	in	ADP
ajssms-456	161	2	the	the	DET
ajssms-456	161	3	modern	modern	ADJ
ajssms-456	161	4	environment	environment	NOUN
ajssms-456	161	5	,	,	PUNCT
ajssms-456	161	6	advertising	advertising	NOUN
ajssms-456	161	7	works	work	NOUN
ajssms-456	161	8	by	by	ADP
ajssms-456	161	9	influencing	influence	VERB
ajssms-456	161	10	those	those	PRON
ajssms-456	161	11	who	who	PRON
ajssms-456	161	12	are	be	AUX
ajssms-456	161	13	ready	ready	ADJ
ajssms-456	161	14	to	to	PART
ajssms-456	161	15	buy	buy	VERB
ajssms-456	161	16	.	.	PUNCT
ajssms-456	162	1	in	in	ADP
ajssms-456	162	2	this	this	DET
ajssms-456	162	3	new	new	ADJ
ajssms-456	162	4	model	model	NOUN
ajssms-456	162	5	,	,	PUNCT
ajssms-456	162	6	"	"	PUNCT
ajssms-456	162	7	consumers	consumer	NOUN
ajssms-456	162	8	control	control	VERB
ajssms-456	162	9	messages	message	NOUN
ajssms-456	162	10	by	by	ADP
ajssms-456	162	11	screening	screen	VERB
ajssms-456	162	12	-	-	PUNCT
ajssms-456	162	13	out	out	ADP
ajssms-456	162	14	most	most	ADV
ajssms-456	162	15	and	and	CCONJ
ajssms-456	162	16	selecting	select	VERB
ajssms-456	162	17	only	only	ADV
ajssms-456	162	18	a	a	DET
ajssms-456	162	19	few	few	ADJ
ajssms-456	162	20	that	that	PRON
ajssms-456	162	21	are	be	AUX
ajssms-456	162	22	relevant	relevant	ADJ
ajssms-456	162	23	to	to	ADP
ajssms-456	162	24	them	they	PRON
ajssms-456	162	25	at	at	ADP
ajssms-456	162	26	the	the	DET
ajssms-456	162	27	time	time	NOUN
ajssms-456	162	28	.	.	PUNCT
ajssms-456	163	1	the	the	DET
ajssms-456	163	2	new	new	ADJ
ajssms-456	163	3	model	model	NOUN
ajssms-456	163	4	accepts	accept	VERB
ajssms-456	163	5	the	the	DET
ajssms-456	163	6	relevance	relevance	NOUN
ajssms-456	163	7	that	that	SCONJ
ajssms-456	163	8	“	"	PUNCT
ajssms-456	163	9	what	what	PRON
ajssms-456	163	10	makes	make	VERB
ajssms-456	163	11	ads	ad	NOUN
ajssms-456	163	12	work	work	NOUN
ajssms-456	163	13	is	be	AUX
ajssms-456	163	14	provided	provide	VERB
ajssms-456	163	15	by	by	ADP
ajssms-456	163	16	what	what	PRON
ajssms-456	163	17	is	be	AUX
ajssms-456	163	18	happening	happen	VERB
ajssms-456	163	19	in	in	ADP
ajssms-456	163	20	the	the	DET
ajssms-456	163	21	consumer	consumer	NOUN
ajssms-456	163	22	's	's	PART
ajssms-456	163	23	life	life	NOUN
ajssms-456	163	24	and	and	CCONJ
ajssms-456	163	25	seldom	seldom	ADV
ajssms-456	163	26	by	by	ADP
ajssms-456	163	27	the	the	DET
ajssms-456	163	28	advertising	advertising	NOUN
ajssms-456	163	29	"	"	PUNCT
ajssms-456	163	30	(	(	PUNCT
ajssms-456	163	31	ephron	ephron	PROPN
ajssms-456	163	32	,	,	PUNCT
ajssms-456	163	33	1997	1997	NUM
ajssms-456	163	34	)	)	PUNCT
ajssms-456	163	35	.	.	PUNCT
ajssms-456	164	1	the	the	DET
ajssms-456	164	2	ability	ability	NOUN
ajssms-456	164	3	to	to	PART
ajssms-456	164	4	avoid	avoid	VERB
ajssms-456	164	5	being	be	AUX
ajssms-456	164	6	screened	screen	VERB
ajssms-456	164	7	out	out	ADP
ajssms-456	164	8	via	via	ADP
ajssms-456	164	9	selective	selective	ADJ
ajssms-456	164	10	perception	perception	NOUN
ajssms-456	164	11	processes	process	NOUN
ajssms-456	164	12	allows	allow	VERB
ajssms-456	164	13	many	many	ADJ
ajssms-456	164	14	billboards	billboard	NOUN
ajssms-456	164	15	to	to	PART
ajssms-456	164	16	get	get	AUX
ajssms-456	164	17	noticed	notice	VERB
ajssms-456	164	18	at	at	ADP
ajssms-456	164	19	the	the	DET
ajssms-456	164	20	point	point	NOUN
ajssms-456	164	21	at	at	ADP
ajssms-456	164	22	which	which	PRON
ajssms-456	164	23	the	the	DET
ajssms-456	164	24	driver	driver	NOUN
ajssms-456	164	25	is	be	AUX
ajssms-456	164	26	considering	consider	VERB
ajssms-456	164	27	a	a	DET
ajssms-456	164	28	purchase	purchase	NOUN
ajssms-456	164	29	.	.	PUNCT
ajssms-456	165	1	billboard	billboard	NOUN
ajssms-456	165	2	characteristics	characteristic	NOUN
ajssms-456	165	3	that	that	PRON
ajssms-456	165	4	influence	influence	VERB
ajssms-456	165	5	a	a	DET
ajssms-456	165	6	business	business	NOUN
ajssms-456	165	7	to	to	PART
ajssms-456	165	8	use	use	VERB
ajssms-456	165	9	the	the	DET
ajssms-456	165	10	medium	medium	NOUN
ajssms-456	165	11	may	may	AUX
ajssms-456	165	12	pertain	pertain	VERB
ajssms-456	165	13	,	,	PUNCT
ajssms-456	165	14	in	in	ADP
ajssms-456	165	15	part	part	NOUN
ajssms-456	165	16	,	,	PUNCT
ajssms-456	165	17	to	to	ADP
ajssms-456	165	18	both	both	PRON
ajssms-456	165	19	gravity	gravity	NOUN
ajssms-456	165	20	and	and	CCONJ
ajssms-456	165	21	selective	selective	ADJ
ajssms-456	165	22	-	-	PUNCT
ajssms-456	165	23	perception	perception	NOUN
ajssms-456	165	24	issues	issue	NOUN
ajssms-456	165	25	.	.	PUNCT
ajssms-456	166	1	in	in	ADP
ajssms-456	166	2	terms	term	NOUN
ajssms-456	166	3	of	of	ADP
ajssms-456	166	4	providing	provide	VERB
ajssms-456	166	5	advantages	advantage	NOUN
ajssms-456	166	6	for	for	ADP
ajssms-456	166	7	billboard	billboard	NOUN
ajssms-456	166	8	users	user	NOUN
ajssms-456	166	9	,	,	PUNCT
ajssms-456	166	10	however	however	ADV
ajssms-456	166	11	,	,	PUNCT
ajssms-456	166	12	two	two	NUM
ajssms-456	166	13	broad	broad	ADJ
ajssms-456	166	14	factors	factor	NOUN
ajssms-456	166	15	can	can	AUX
ajssms-456	166	16	be	be	AUX
ajssms-456	166	17	categorized	categorize	VERB
ajssms-456	166	18	as	as	ADP
ajssms-456	166	19	being	be	AUX
ajssms-456	166	20	more	more	ADV
ajssms-456	166	21	closely	closely	ADV
ajssms-456	166	22	associated	associate	VERB
ajssms-456	166	23	with	with	ADP
ajssms-456	166	24	gravity	gravity	NOUN
ajssms-456	166	25	,	,	PUNCT
ajssms-456	166	26	while	while	SCONJ
ajssms-456	166	27	two	two	NUM
ajssms-456	166	28	others	other	NOUN
ajssms-456	166	29	are	be	AUX
ajssms-456	166	30	more	more	ADV
ajssms-456	166	31	closely	closely	ADV
ajssms-456	166	32	associated	associate	VERB
ajssms-456	166	33	with	with	ADP
ajssms-456	166	34	selective	selective	ADJ
ajssms-456	166	35	perception	perception	NOUN
ajssms-456	166	36	.	.	PUNCT
ajssms-456	167	1	the	the	DET
ajssms-456	167	2	factors	factor	NOUN
ajssms-456	167	3	more	more	ADV
ajssms-456	167	4	closely	closely	ADV
ajssms-456	167	5	linked	link	VERB
ajssms-456	167	6	to	to	ADP
ajssms-456	167	7	gravity	gravity	NOUN
ajssms-456	167	8	are	be	AUX
ajssms-456	167	9	tangible	tangible	ADJ
ajssms-456	167	10	response	response	NOUN
ajssms-456	167	11	and	and	CCONJ
ajssms-456	167	12	local	local	ADJ
ajssms-456	167	13	presence	presence	NOUN
ajssms-456	167	14	.	.	PUNCT
ajssms-456	168	1	tangible	tangible	ADJ
ajssms-456	168	2	response	response	NOUN
ajssms-456	168	3	refers	refer	VERB
ajssms-456	168	4	to	to	ADP
ajssms-456	168	5	the	the	DET
ajssms-456	168	6	ability	ability	NOUN
ajssms-456	168	7	of	of	ADP
ajssms-456	168	8	billboards	billboard	NOUN
ajssms-456	168	9	to	to	PART
ajssms-456	168	10	bring	bring	VERB
ajssms-456	168	11	in	in	ADP
ajssms-456	168	12	customers	customer	NOUN
ajssms-456	168	13	,	,	PUNCT
ajssms-456	168	14	increase	increase	VERB
ajssms-456	168	15	traffic	traffic	NOUN
ajssms-456	168	16	,	,	PUNCT
ajssms-456	168	17	and	and	CCONJ
ajssms-456	168	18	build	build	VERB
ajssms-456	168	19	sales	sale	NOUN
ajssms-456	168	20	.	.	PUNCT
ajssms-456	169	1	there	there	PRON
ajssms-456	169	2	is	be	VERB
ajssms-456	169	3	widespread	widespread	ADJ
ajssms-456	169	4	agreement	agreement	NOUN
ajssms-456	169	5	that	that	PRON
ajssms-456	169	6	a	a	DET
ajssms-456	169	7	billboard	billboard	NOUN
ajssms-456	169	8	's	's	PART
ajssms-456	169	9	ability	ability	NOUN
ajssms-456	169	10	to	to	PART
ajssms-456	169	11	attract	attract	VERB
ajssms-456	169	12	customers	customer	NOUN
ajssms-456	169	13	is	be	AUX
ajssms-456	169	14	closely	closely	ADV
ajssms-456	169	15	linked	link	VERB
ajssms-456	169	16	to	to	ADP
ajssms-456	169	17	its	its	PRON
ajssms-456	169	18	proximity	proximity	NOUN
ajssms-456	169	19	to	to	ADP
ajssms-456	169	20	the	the	DET
ajssms-456	169	21	place	place	NOUN
ajssms-456	169	22	of	of	ADP
ajssms-456	169	23	business	business	NOUN
ajssms-456	169	24	(	(	PUNCT
ajssms-456	169	25	taylor	taylor	PROPN
ajssms-456	169	26	and	and	CCONJ
ajssms-456	169	27	franke	franke	PROPN
ajssms-456	169	28	,	,	PUNCT
ajssms-456	169	29	2003	2003	NUM
ajssms-456	169	30	)	)	PUNCT
ajssms-456	169	31	,	,	PUNCT
ajssms-456	169	32	thereby	thereby	ADV
ajssms-456	169	33	linking	link	VERB
ajssms-456	169	34	this	this	DET
ajssms-456	169	35	factor	factor	NOUN
ajssms-456	169	36	to	to	ADP
ajssms-456	169	37	gravity	gravity	NOUN
ajssms-456	169	38	models	model	NOUN
ajssms-456	169	39	.	.	PUNCT
ajssms-456	170	1	the	the	DET
ajssms-456	170	2	ability	ability	NOUN
ajssms-456	170	3	to	to	PART
ajssms-456	170	4	build	build	VERB
ajssms-456	170	5	a	a	DET
ajssms-456	170	6	local	local	ADJ
ajssms-456	170	7	presence	presence	NOUN
ajssms-456	170	8	based	base	VERB
ajssms-456	170	9	on	on	ADP
ajssms-456	170	10	providing	provide	VERB
ajssms-456	170	11	a	a	DET
ajssms-456	170	12	"	"	PUNCT
ajssms-456	170	13	last	last	ADJ
ajssms-456	170	14	hit	hit	NOUN
ajssms-456	170	15	"	"	PUNCT
ajssms-456	170	16	close	close	ADJ
ajssms-456	170	17	to	to	ADP
ajssms-456	170	18	the	the	DET
ajssms-456	170	19	place	place	NOUN
ajssms-456	170	20	of	of	ADP
ajssms-456	170	21	business	business	NOUN
ajssms-456	170	22	is	be	AUX
ajssms-456	170	23	also	also	ADV
ajssms-456	170	24	linked	link	VERB
ajssms-456	170	25	to	to	ADP
ajssms-456	170	26	retail	retail	ADJ
ajssms-456	170	27	gravity	gravity	NOUN
ajssms-456	170	28	.	.	PUNCT
ajssms-456	171	1	furthermore	furthermore	ADV
ajssms-456	171	2	,	,	PUNCT
ajssms-456	171	3	the	the	DET
ajssms-456	171	4	gravity	gravity	NOUN
ajssms-456	171	5	model	model	NOUN
ajssms-456	171	6	is	be	AUX
ajssms-456	171	7	linked	link	VERB
ajssms-456	171	8	to	to	ADP
ajssms-456	171	9	ephron	ephron	PROPN
ajssms-456	171	10	's	's	PART
ajssms-456	171	11	concept	concept	NOUN
ajssms-456	171	12	of	of	ADP
ajssms-456	171	13	recency	recency	NOUN
ajssms-456	171	14	planning	planning	NOUN
ajssms-456	171	15	,	,	PUNCT
ajssms-456	171	16	in	in	SCONJ
ajssms-456	171	17	that	that	PRON
ajssms-456	171	18	a	a	DET
ajssms-456	171	19	billboard	billboard	NOUN
ajssms-456	171	20	's	's	PART
ajssms-456	171	21	proximity	proximity	NOUN
ajssms-456	171	22	to	to	ADP
ajssms-456	171	23	the	the	DET
ajssms-456	171	24	place	place	NOUN
ajssms-456	171	25	of	of	ADP
ajssms-456	171	26	business	business	NOUN
ajssms-456	171	27	enhances	enhance	VERB
ajssms-456	171	28	the	the	DET
ajssms-456	171	29	likelihood	likelihood	NOUN
ajssms-456	171	30	of	of	ADP
ajssms-456	171	31	a	a	DET
ajssms-456	171	32	stop	stop	NOUN
ajssms-456	171	33	at	at	ADP
ajssms-456	171	34	a	a	DET
ajssms-456	171	35	time	time	NOUN
ajssms-456	171	36	when	when	SCONJ
ajssms-456	171	37	the	the	DET
ajssms-456	171	38	consumer	consumer	NOUN
ajssms-456	171	39	is	be	AUX
ajssms-456	171	40	ready	ready	ADJ
ajssms-456	171	41	to	to	PART
ajssms-456	171	42	buy	buy	VERB
ajssms-456	171	43	.	.	PUNCT
ajssms-456	172	1	thus	thus	ADV
ajssms-456	172	2	,	,	PUNCT
ajssms-456	172	3	gravity	gravity	NOUN
ajssms-456	172	4	helps	help	VERB
ajssms-456	172	5	explain	explain	VERB
ajssms-456	172	6	the	the	DET
ajssms-456	172	7	place	place	NOUN
ajssms-456	172	8	advantage	advantage	NOUN
ajssms-456	172	9	that	that	PRON
ajssms-456	172	10	billboards	billboard	NOUN
ajssms-456	172	11	have	have	VERB
ajssms-456	172	12	over	over	ADP
ajssms-456	172	13	other	other	ADJ
ajssms-456	172	14	media	medium	NOUN
ajssms-456	172	15	.	.	PUNCT
ajssms-456	173	1	two	two	NUM
ajssms-456	173	2	factors	factor	NOUN
ajssms-456	173	3	that	that	PRON
ajssms-456	173	4	are	be	AUX
ajssms-456	173	5	more	more	ADV
ajssms-456	173	6	closely	closely	ADV
ajssms-456	173	7	tied	tie	VERB
ajssms-456	173	8	to	to	ADP
ajssms-456	173	9	selective	selective	ADJ
ajssms-456	173	10	-	-	PUNCT
ajssms-456	173	11	perception	perception	NOUN
ajssms-456	173	12	theory	theory	NOUN
ajssms-456	173	13	are	be	AUX
ajssms-456	173	14	visibility	visibility	NOUN
ajssms-456	173	15	and	and	CCONJ
ajssms-456	173	16	media	medium	NOUN
ajssms-456	173	17	efficiency	efficiency	NOUN
ajssms-456	173	18	.	.	PUNCT
ajssms-456	174	1	visibility	visibility	NOUN
ajssms-456	174	2	,	,	PUNCT
ajssms-456	174	3	which	which	PRON
ajssms-456	174	4	refers	refer	VERB
ajssms-456	174	5	to	to	ADP
ajssms-456	174	6	the	the	DET
ajssms-456	174	7	ability	ability	NOUN
ajssms-456	174	8	of	of	ADP
ajssms-456	174	9	a	a	DET
ajssms-456	174	10	billboard	billboard	NOUN
ajssms-456	174	11	to	to	PART
ajssms-456	174	12	make	make	VERB
ajssms-456	174	13	a	a	DET
ajssms-456	174	14	strong	strong	ADJ
ajssms-456	174	15	visual	visual	ADJ
ajssms-456	174	16	impression	impression	NOUN
ajssms-456	174	17	,	,	PUNCT
ajssms-456	174	18	allows	allow	VERB
ajssms-456	174	19	billboards	billboard	NOUN
ajssms-456	174	20	to	to	PART
ajssms-456	174	21	break	break	VERB
ajssms-456	174	22	through	through	ADP
ajssms-456	174	23	the	the	DET
ajssms-456	174	24	clutter	clutter	NOUN
ajssms-456	174	25	.	.	PUNCT
ajssms-456	175	1	media	medium	NOUN
ajssms-456	175	2	efficiency	efficiency	NOUN
ajssms-456	175	3	,	,	PUNCT
ajssms-456	175	4	such	such	ADJ
ajssms-456	175	5	as	as	ADP
ajssms-456	175	6	broad	broad	ADJ
ajssms-456	175	7	and	and	CCONJ
ajssms-456	175	8	frequent	frequent	ADJ
ajssms-456	175	9	exposure	exposure	NOUN
ajssms-456	175	10	to	to	ADP
ajssms-456	175	11	the	the	DET
ajssms-456	175	12	target	target	NOUN
ajssms-456	175	13	audience	audience	NOUN
ajssms-456	175	14	,	,	PUNCT
ajssms-456	175	15	suggests	suggest	VERB
ajssms-456	175	16	that	that	SCONJ
ajssms-456	175	17	the	the	DET
ajssms-456	175	18	medium	medium	NOUN
ajssms-456	175	19	is	be	AUX
ajssms-456	175	20	effective	effective	ADJ
ajssms-456	175	21	and	and	CCONJ
ajssms-456	175	22	cost	cost	NOUN
ajssms-456	175	23	-	-	PUNCT
ajssms-456	175	24	efficient	efficient	ADJ
ajssms-456	175	25	since	since	SCONJ
ajssms-456	175	26	it	it	PRON
ajssms-456	175	27	is	be	AUX
ajssms-456	175	28	being	be	AUX
ajssms-456	175	29	noticed	notice	VERB
ajssms-456	175	30	even	even	ADV
ajssms-456	175	31	in	in	ADP
ajssms-456	175	32	a	a	DET
ajssms-456	175	33	competitive	competitive	ADJ
ajssms-456	175	34	environment	environment	NOUN
ajssms-456	175	35	.	.	PUNCT
ajssms-456	176	1	although	although	SCONJ
ajssms-456	176	2	the	the	DET
ajssms-456	176	3	literature	literature	NOUN
ajssms-456	176	4	indicates	indicate	VERB
ajssms-456	176	5	that	that	SCONJ
ajssms-456	176	6	both	both	CCONJ
ajssms-456	176	7	the	the	DET
ajssms-456	176	8	gravity	gravity	NOUN
ajssms-456	176	9	and	and	CCONJ
ajssms-456	176	10	selective	selective	ADJ
ajssms-456	176	11	-	-	PUNCT
ajssms-456	176	12	perception	perception	NOUN
ajssms-456	176	13	factors	factor	NOUN
ajssms-456	176	14	are	be	AUX
ajssms-456	176	15	important	important	ADJ
ajssms-456	176	16	advantages	advantage	NOUN
ajssms-456	176	17	of	of	ADP
ajssms-456	176	18	billboards	billboard	NOUN
ajssms-456	176	19	,	,	PUNCT
ajssms-456	176	20	it	it	PRON
ajssms-456	176	21	is	be	AUX
ajssms-456	176	22	not	not	PART
ajssms-456	176	23	clear	clear	ADJ
ajssms-456	176	24	which	which	DET
ajssms-456	176	25	factors	factor	NOUN
ajssms-456	176	26	are	be	AUX
ajssms-456	176	27	more	more	ADV
ajssms-456	176	28	important	important	ADJ
ajssms-456	176	29	to	to	ADP
ajssms-456	176	30	businesses	business	NOUN
ajssms-456	176	31	in	in	ADP
ajssms-456	176	32	terms	term	NOUN
ajssms-456	176	33	of	of	ADP
ajssms-456	176	34	their	their	PRON
ajssms-456	176	35	reasons	reason	NOUN
ajssms-456	176	36	for	for	ADP
ajssms-456	176	37	continuing	continue	VERB
ajssms-456	176	38	to	to	PART
ajssms-456	176	39	use	use	VERB
ajssms-456	176	40	the	the	DET
ajssms-456	176	41	medium	medium	NOUN
ajssms-456	176	42	.	.	PUNCT
ajssms-456	177	1	an	an	DET
ajssms-456	177	2	a	a	DET
ajssms-456	177	3	priori	priori	ADJ
ajssms-456	177	4	case	case	NOUN
ajssms-456	177	5	can	can	AUX
ajssms-456	177	6	be	be	AUX
ajssms-456	177	7	made	make	VERB
ajssms-456	177	8	for	for	ADP
ajssms-456	177	9	a	a	DET
ajssms-456	177	10	prediction	prediction	NOUN
ajssms-456	177	11	in	in	ADP
ajssms-456	177	12	either	either	DET
ajssms-456	177	13	direction	direction	NOUN
ajssms-456	177	14	,	,	PUNCT
ajssms-456	177	15	indicating	indicate	VERB
ajssms-456	177	16	that	that	SCONJ
ajssms-456	177	17	neither	neither	CCONJ
ajssms-456	177	18	an	an	DET
ajssms-456	177	19	exploratory	exploratory	ADJ
ajssms-456	177	20	approach	approach	NOUN
ajssms-456	177	21	nor	nor	CCONJ
ajssms-456	177	22	the	the	DET
ajssms-456	177	23	specification	specification	NOUN
ajssms-456	177	24	of	of	ADP
ajssms-456	177	25	a	a	DET
ajssms-456	177	26	single	single	ADJ
ajssms-456	177	27	dominant	dominant	ADJ
ajssms-456	177	28	hypothesis	hypothesis	NOUN
ajssms-456	177	29	is	be	AUX
ajssms-456	177	30	appropriate	appropriate	ADJ
ajssms-456	177	31	(	(	PUNCT
ajssms-456	177	32	armstrong	armstrong	PROPN
ajssms-456	177	33	et	et	PROPN
ajssms-456	177	34	al	al	PROPN
ajssms-456	177	35	.	.	PROPN
ajssms-456	177	36	,	,	PUNCT
ajssms-456	177	37	2001	2001	NUM
ajssms-456	177	38	)	)	PUNCT
ajssms-456	177	39	.	.	PUNCT
ajssms-456	178	1	therefore	therefore	ADV
ajssms-456	178	2	,	,	PUNCT
ajssms-456	178	3	we	we	PRON
ajssms-456	178	4	develop	develop	VERB
ajssms-456	178	5	alternative	alternative	ADJ
ajssms-456	178	6	competing	compete	VERB
ajssms-456	178	7	hypotheses	hypothesis	NOUN
ajssms-456	178	8	without	without	ADP
ajssms-456	178	9	choosing	choose	VERB
ajssms-456	178	10	one	one	NUM
ajssms-456	178	11	over	over	ADP
ajssms-456	178	12	the	the	DET
ajssms-456	178	13	other	other	ADJ
ajssms-456	178	14	.	.	PUNCT
ajssms-456	179	1	findings	finding	NOUN
ajssms-456	179	2	of	of	ADP
ajssms-456	179	3	gravity	gravity	NOUN
ajssms-456	179	4	models	model	NOUN
ajssms-456	179	5	have	have	AUX
ajssms-456	179	6	consistently	consistently	ADV
ajssms-456	179	7	verified	verify	VERB
ajssms-456	179	8	the	the	DET
ajssms-456	179	9	importance	importance	NOUN
ajssms-456	179	10	of	of	ADP
ajssms-456	179	11	location	location	NOUN
ajssms-456	179	12	in	in	ADP
ajssms-456	179	13	retailing	retailing	NOUN
ajssms-456	179	14	(	(	PUNCT
ajssms-456	179	15	allaway	allaway	ADV
ajssms-456	179	16	et	et	PROPN
ajssms-456	179	17	al	al	PROPN
ajssms-456	179	18	.	.	PROPN
ajssms-456	179	19	,	,	PUNCT
ajssms-456	179	20	2003	2003	NUM
ajssms-456	179	21	)	)	PUNCT
ajssms-456	179	22	;	;	PUNCT
ajssms-456	179	23	(	(	PUNCT
ajssms-456	179	24	bell	bell	NOUN
ajssms-456	179	25	et	et	PROPN
ajssms-456	179	26	al	al	PROPN
ajssms-456	179	27	.	.	PROPN
ajssms-456	179	28	,	,	PUNCT
ajssms-456	179	29	1998	1998	NUM
ajssms-456	179	30	)	)	PUNCT
ajssms-456	179	31	;	;	PUNCT
ajssms-456	179	32	(	(	PUNCT
ajssms-456	179	33	huff	huff	NOUN
ajssms-456	179	34	,	,	PUNCT
ajssms-456	179	35	1964	1964	NUM
ajssms-456	179	36	)	)	PUNCT
ajssms-456	179	37	;	;	PUNCT
ajssms-456	179	38	(	(	PUNCT
ajssms-456	179	39	reilly	reilly	ADV
ajssms-456	179	40	,	,	PUNCT
ajssms-456	179	41	1931	1931	NUM
ajssms-456	179	42	)	)	PUNCT
ajssms-456	179	43	.	.	PUNCT
ajssms-456	180	1	as	as	ADP
ajssms-456	180	2	a	a	DET
ajssms-456	180	3	result	result	NOUN
ajssms-456	180	4	,	,	PUNCT
ajssms-456	180	5	it	it	PRON
ajssms-456	180	6	can	can	AUX
ajssms-456	180	7	be	be	AUX
ajssms-456	180	8	argued	argue	VERB
ajssms-456	180	9	that	that	SCONJ
ajssms-456	180	10	exposure	exposure	NOUN
ajssms-456	180	11	to	to	ADP
ajssms-456	180	12	an	an	DET
ajssms-456	180	13	advertisement	advertisement	NOUN
ajssms-456	180	14	in	in	ADP
ajssms-456	180	15	close	close	ADJ
ajssms-456	180	16	proximity	proximity	NOUN
ajssms-456	180	17	to	to	ADP
ajssms-456	180	18	a	a	DET
ajssms-456	180	19	retail	retail	ADJ
ajssms-456	180	20	outlet	outlet	NOUN
ajssms-456	180	21	can	can	AUX
ajssms-456	180	22	be	be	AUX
ajssms-456	180	23	more	more	ADV
ajssms-456	180	24	valuable	valuable	ADJ
ajssms-456	180	25	than	than	ADP
ajssms-456	180	26	exposures	exposure	NOUN
ajssms-456	180	27	that	that	PRON
ajssms-456	180	28	take	take	VERB
ajssms-456	180	29	place	place	NOUN
ajssms-456	180	30	farther	far	ADV
ajssms-456	180	31	away	away	ADV
ajssms-456	180	32	.	.	PUNCT
ajssms-456	181	1	in	in	ADP
ajssms-456	181	2	essence	essence	NOUN
ajssms-456	181	3	,	,	PUNCT
ajssms-456	181	4	because	because	SCONJ
ajssms-456	181	5	of	of	ADP
ajssms-456	181	6	the	the	DET
ajssms-456	181	7	tendency	tendency	NOUN
ajssms-456	181	8	for	for	SCONJ
ajssms-456	181	9	consumers	consumer	NOUN
ajssms-456	181	10	not	not	PART
ajssms-456	181	11	to	to	PART
ajssms-456	181	12	drive	drive	VERB
ajssms-456	181	13	farther	far	ADV
ajssms-456	181	14	than	than	SCONJ
ajssms-456	181	15	they	they	PRON
ajssms-456	181	16	deem	deem	VERB
ajssms-456	181	17	necessary	necessary	ADJ
ajssms-456	181	18	to	to	PART
ajssms-456	181	19	get	get	VERB
ajssms-456	181	20	to	to	ADP
ajssms-456	181	21	a	a	DET
ajssms-456	181	22	retail	retail	ADJ
ajssms-456	181	23	location	location	NOUN
ajssms-456	181	24	,	,	PUNCT
ajssms-456	181	25	exposure	exposure	NOUN
ajssms-456	181	26	to	to	ADP
ajssms-456	181	27	the	the	DET
ajssms-456	181	28	advertisement	advertisement	NOUN
ajssms-456	181	29	in	in	ADP
ajssms-456	181	30	close	close	ADJ
ajssms-456	181	31	proximity	proximity	NOUN
ajssms-456	181	32	to	to	ADP
ajssms-456	181	33	the	the	DET
ajssms-456	181	34	store	store	NOUN
ajssms-456	181	35	may	may	AUX
ajssms-456	181	36	be	be	AUX
ajssms-456	181	37	of	of	ADP
ajssms-456	181	38	key	key	ADJ
ajssms-456	181	39	importance	importance	NOUN
ajssms-456	181	40	.	.	PUNCT
ajssms-456	182	1	thus	thus	ADV
ajssms-456	182	2	,	,	PUNCT
ajssms-456	182	3	one	one	NUM
ajssms-456	182	4	reasonable	reasonable	ADJ
ajssms-456	182	5	hypothesis	hypothesis	NOUN
ajssms-456	182	6	is	be	AUX
ajssms-456	182	7	:	:	PUNCT
ajssms-456	182	8	gravity	gravity	NOUN
ajssms-456	182	9	-	-	PUNCT
ajssms-456	182	10	related	relate	VERB
ajssms-456	182	11	factors	factor	NOUN
ajssms-456	182	12	are	be	AUX
ajssms-456	182	13	more	more	ADV
ajssms-456	182	14	important	important	ADJ
ajssms-456	182	15	than	than	ADP
ajssms-456	182	16	selective	selective	ADJ
ajssms-456	182	17	-	-	PUNCT
ajssms-456	182	18	perception	perception	NOUN
ajssms-456	182	19	factors	factor	NOUN
ajssms-456	182	20	in	in	ADP
ajssms-456	182	21	the	the	DET
ajssms-456	182	22	decision	decision	NOUN
ajssms-456	182	23	to	to	PART
ajssms-456	182	24	use	use	VERB
ajssms-456	182	25	billboards	billboard	NOUN
ajssms-456	182	26	.	.	PUNCT
ajssms-456	183	1	an	an	DET
ajssms-456	183	2	alternative	alternative	ADJ
ajssms-456	183	3	case	case	NOUN
ajssms-456	183	4	can	can	AUX
ajssms-456	183	5	be	be	AUX
ajssms-456	183	6	made	make	VERB
ajssms-456	183	7	for	for	ADP
ajssms-456	183	8	the	the	DET
ajssms-456	183	9	central	central	ADJ
ajssms-456	183	10	importance	importance	NOUN
ajssms-456	183	11	of	of	ADP
ajssms-456	183	12	overcoming	overcome	VERB
ajssms-456	183	13	selective	selective	ADJ
ajssms-456	183	14	perception	perception	NOUN
ajssms-456	183	15	.	.	PUNCT
ajssms-456	184	1	in	in	ADP
ajssms-456	184	2	a	a	DET
ajssms-456	184	3	cluttered	cluttered	ADJ
ajssms-456	184	4	environment	environment	NOUN
ajssms-456	184	5	,	,	PUNCT
ajssms-456	184	6	where	where	SCONJ
ajssms-456	184	7	many	many	ADJ
ajssms-456	184	8	advertisements	advertisement	NOUN
ajssms-456	184	9	compete	compete	VERB
ajssms-456	184	10	for	for	ADP
ajssms-456	184	11	attention	attention	NOUN
ajssms-456	184	12	,	,	PUNCT
ajssms-456	184	13	it	it	PRON
ajssms-456	184	14	is	be	AUX
ajssms-456	184	15	critical	critical	ADJ
ajssms-456	184	16	for	for	ADP
ajssms-456	184	17	advertising	advertising	NOUN
ajssms-456	184	18	to	to	PART
ajssms-456	184	19	get	get	AUX
ajssms-456	184	20	noticed	notice	VERB
ajssms-456	184	21	and	and	CCONJ
ajssms-456	184	22	,	,	PUNCT
ajssms-456	184	23	in	in	ADP
ajssms-456	184	24	turn	turn	NOUN
ajssms-456	184	25	,	,	PUNCT
ajssms-456	184	26	processed	process	VERB
ajssms-456	184	27	by	by	ADP
ajssms-456	184	28	the	the	DET
ajssms-456	184	29	consumer	consumer	NOUN
ajssms-456	184	30	.	.	PUNCT
ajssms-456	185	1	because	because	SCONJ
ajssms-456	185	2	advertisements	advertisement	NOUN
ajssms-456	185	3	that	that	PRON
ajssms-456	185	4	are	be	AUX
ajssms-456	185	5	not	not	PART
ajssms-456	185	6	noticed	notice	VERB
ajssms-456	185	7	will	will	AUX
ajssms-456	185	8	not	not	PART
ajssms-456	185	9	be	be	AUX
ajssms-456	185	10	effective	effective	ADJ
ajssms-456	185	11	,	,	PUNCT
ajssms-456	185	12	high	high	ADJ
ajssms-456	185	13	visibility	visibility	NOUN
ajssms-456	185	14	and	and	CCONJ
ajssms-456	185	15	frequency	frequency	NOUN
ajssms-456	185	16	of	of	ADP
ajssms-456	185	17	exposure	exposure	NOUN
ajssms-456	185	18	at	at	ADP
ajssms-456	185	19	an	an	DET
ajssms-456	185	20	affordable	affordable	ADJ
ajssms-456	185	21	price	price	NOUN
ajssms-456	185	22	may	may	AUX
ajssms-456	185	23	be	be	AUX
ajssms-456	185	24	key	key	ADJ
ajssms-456	185	25	contributors	contributor	NOUN
ajssms-456	185	26	to	to	ADP
ajssms-456	185	27	the	the	DET
ajssms-456	185	28	message	message	NOUN
ajssms-456	185	29	being	be	AUX
ajssms-456	185	30	perceived	perceive	VERB
ajssms-456	185	31	and	and	CCONJ
ajssms-456	185	32	in	in	ADP
ajssms-456	185	33	it	it	PRON
ajssms-456	185	34	having	have	VERB
ajssms-456	185	35	an	an	DET
ajssms-456	185	36	impact	impact	NOUN
ajssms-456	185	37	.	.	PUNCT
ajssms-456	186	1	we	we	PRON
ajssms-456	186	2	therefore	therefore	ADV
ajssms-456	186	3	hypothesize	hypothesize	VERB
ajssms-456	186	4	that	that	SCONJ
ajssms-456	186	5	;	;	PUNCT
ajssms-456	186	6	selective	selective	ADJ
ajssms-456	186	7	-	-	PUNCT
ajssms-456	186	8	perception	perception	NOUN
ajssms-456	186	9	factors	factor	NOUN
ajssms-456	186	10	are	be	AUX
ajssms-456	186	11	more	more	ADV
ajssms-456	186	12	important	important	ADJ
ajssms-456	186	13	than	than	ADP
ajssms-456	186	14	gravity	gravity	NOUN
ajssms-456	186	15	-	-	PUNCT
ajssms-456	186	16	related	relate	VERB
ajssms-456	186	17	factors	factor	NOUN
ajssms-456	186	18	as	as	ADP
ajssms-456	186	19	a	a	DET
ajssms-456	186	20	reason	reason	NOUN
ajssms-456	186	21	for	for	ADP
ajssms-456	186	22	using	use	VERB
ajssms-456	186	23	billboards	billboard	NOUN
ajssms-456	186	24	.	.	PUNCT
ajssms-456	187	1	prior	prior	ADJ
ajssms-456	187	2	research	research	NOUN
ajssms-456	187	3	has	have	AUX
ajssms-456	187	4	suggested	suggest	VERB
ajssms-456	187	5	that	that	SCONJ
ajssms-456	187	6	many	many	ADJ
ajssms-456	187	7	smaller	small	ADJ
ajssms-456	187	8	businesses	business	NOUN
ajssms-456	187	9	and	and	CCONJ
ajssms-456	187	10	travel	travel	NOUN
ajssms-456	187	11	-	-	PUNCT
ajssms-456	187	12	related	relate	VERB
ajssms-456	187	13	retailers	retailer	NOUN
ajssms-456	187	14	,	,	PUNCT
ajssms-456	187	15	such	such	ADJ
ajssms-456	187	16	as	as	ADP
ajssms-456	187	17	hotels	hotel	NOUN
ajssms-456	187	18	,	,	PUNCT
ajssms-456	187	19	restaurants	restaurant	NOUN
ajssms-456	187	20	,	,	PUNCT
ajssms-456	187	21	and	and	CCONJ
ajssms-456	187	22	tourist	tourist	NOUN
ajssms-456	187	23	attractions	attraction	NOUN
ajssms-456	187	24	,	,	PUNCT
ajssms-456	187	25	often	often	ADV
ajssms-456	187	26	use	use	VERB
ajssms-456	187	27	billboards	billboard	NOUN
ajssms-456	187	28	as	as	ADP
ajssms-456	187	29	a	a	DET
ajssms-456	187	30	central	central	ADJ
ajssms-456	187	31	part	part	NOUN
ajssms-456	187	32	of	of	ADP
ajssms-456	187	33	their	their	PRON
ajssms-456	187	34	media	media	NOUN
ajssms-456	187	35	mix	mix	NOUN
ajssms-456	187	36	(	(	PUNCT
ajssms-456	187	37	taylor	taylor	NOUN
ajssms-456	187	38	and	and	CCONJ
ajssms-456	187	39	franke	franke	PROPN
ajssms-456	187	40	,	,	PUNCT
ajssms-456	187	41	2003	2003	NUM
ajssms-456	187	42	)	)	PUNCT
ajssms-456	187	43	.	.	PUNCT
ajssms-456	188	1	therefore	therefore	ADV
ajssms-456	188	2	,	,	PUNCT
ajssms-456	188	3	in	in	ADP
ajssms-456	188	4	conjunction	conjunction	NOUN
ajssms-456	188	5	with	with	ADP
ajssms-456	188	6	testing	test	VERB
ajssms-456	188	7	these	these	DET
ajssms-456	188	8	hypotheses	hypothesis	NOUN
ajssms-456	188	9	,	,	PUNCT
ajssms-456	188	10	we	we	PRON
ajssms-456	188	11	will	will	AUX
ajssms-456	188	12	also	also	ADV
ajssms-456	188	13	address	address	VERB
ajssms-456	188	14	the	the	DET
ajssms-456	188	15	following	follow	VERB
ajssms-456	188	16	research	research	NOUN
ajssms-456	188	17	question	question	NOUN
ajssms-456	188	18	:	:	PUNCT
ajssms-456	188	19	do	do	AUX
ajssms-456	188	20	the	the	DET
ajssms-456	188	21	reasons	reason	NOUN
ajssms-456	188	22	for	for	ADP
ajssms-456	188	23	using	use	VERB
ajssms-456	188	24	billboards	billboard	NOUN
ajssms-456	188	25	vary	vary	VERB
ajssms-456	188	26	by	by	ADP
ajssms-456	188	27	number	number	NOUN
ajssms-456	188	28	of	of	ADP
ajssms-456	188	29	billboards	billboard	NOUN
ajssms-456	188	30	used	use	VERB
ajssms-456	188	31	per	per	ADP
ajssms-456	188	32	month	month	NOUN
ajssms-456	188	33	,	,	PUNCT
ajssms-456	188	34	company	company	NOUN
ajssms-456	188	35	size	size	NOUN
ajssms-456	188	36	,	,	PUNCT
ajssms-456	188	37	or	or	CCONJ
ajssms-456	188	38	company	company	NOUN
ajssms-456	188	39	type	type	NOUN
ajssms-456	188	40	?	?	PUNCT
ajssms-456	189	1	the	the	DET
ajssms-456	189	2	literature	literature	NOUN
ajssms-456	189	3	suggests	suggest	VERB
ajssms-456	189	4	that	that	SCONJ
ajssms-456	189	5	for	for	SCONJ
ajssms-456	189	6	a	a	DET
ajssms-456	189	7	billboard	billboard	NOUN
ajssms-456	189	8	to	to	PART
ajssms-456	189	9	be	be	AUX
ajssms-456	189	10	effective	effective	ADJ
ajssms-456	189	11	,	,	PUNCT
ajssms-456	189	12	it	it	PRON
ajssms-456	189	13	must	must	AUX
ajssms-456	189	14	communicate	communicate	VERB
ajssms-456	189	15	a	a	DET
ajssms-456	189	16	relevant	relevant	ADJ
ajssms-456	189	17	message	message	NOUN
ajssms-456	189	18	in	in	ADP
ajssms-456	189	19	a	a	DET
ajssms-456	189	20	clear	clear	ADJ
ajssms-456	189	21	,	,	PUNCT
ajssms-456	189	22	interesting	interesting	ADJ
ajssms-456	189	23	,	,	PUNCT
ajssms-456	189	24	and	and	CCONJ
ajssms-456	189	25	readable	readable	ADJ
ajssms-456	189	26	manner	manner	NOUN
ajssms-456	189	27	to	to	ADP
ajssms-456	189	28	the	the	DET
ajssms-456	189	29	appropriate	appropriate	ADJ
ajssms-456	189	30	audience	audience	NOUN
ajssms-456	189	31	.	.	PUNCT
ajssms-456	190	1	it	it	PRON
ajssms-456	190	2	must	must	AUX
ajssms-456	190	3	also	also	ADV
ajssms-456	190	4	be	be	AUX
ajssms-456	190	5	at	at	ADP
ajssms-456	190	6	an	an	DET
ajssms-456	190	7	appropriate	appropriate	ADJ
ajssms-456	190	8	location	location	NOUN
ajssms-456	190	9	in	in	ADP
ajssms-456	190	10	order	order	NOUN
ajssms-456	190	11	to	to	PART
ajssms-456	190	12	be	be	AUX
ajssms-456	190	13	seen	see	VERB
ajssms-456	190	14	by	by	ADP
ajssms-456	190	15	the	the	DET
ajssms-456	190	16	target	target	NOUN
ajssms-456	190	17	audience	audience	NOUN
ajssms-456	190	18	.	.	PUNCT
ajssms-456	191	1	therefore	therefore	ADV
ajssms-456	191	2	,	,	PUNCT
ajssms-456	191	3	a	a	DET
ajssms-456	191	4	straightforward	straightforward	ADJ
ajssms-456	191	5	expectation	expectation	NOUN
ajssms-456	191	6	is	be	AUX
ajssms-456	191	7	that	that	DET
ajssms-456	191	8	message	message	NOUN
ajssms-456	191	9	,	,	PUNCT
ajssms-456	191	10	format	format	NOUN
ajssms-456	191	11	,	,	PUNCT
ajssms-456	191	12	and	and	CCONJ
ajssms-456	191	13	location	location	NOUN
ajssms-456	191	14	are	be	AUX
ajssms-456	191	15	important	important	ADJ
ajssms-456	191	16	factors	factor	NOUN
ajssms-456	191	17	associated	associate	VERB
ajssms-456	191	18	with	with	ADP
ajssms-456	191	19	the	the	DET
ajssms-456	191	20	effectiveness	effectiveness	NOUN
ajssms-456	191	21	of	of	ADP
ajssms-456	191	22	billboard	billboard	NOUN
ajssms-456	191	23	advertising	advertising	NOUN
ajssms-456	191	24	.	.	PUNCT
ajssms-456	192	1	relevant	relevant	ADJ
ajssms-456	192	2	message	message	NOUN
ajssms-456	192	3	factors	factor	NOUN
ajssms-456	192	4	include	include	VERB
ajssms-456	192	5	name	name	NOUN
ajssms-456	192	6	identification	identification	NOUN
ajssms-456	192	7	and	and	CCONJ
ajssms-456	192	8	other	other	ADJ
ajssms-456	192	9	information	information	NOUN
ajssms-456	192	10	about	about	ADP
ajssms-456	192	11	the	the	DET
ajssms-456	192	12	company	company	NOUN
ajssms-456	192	13	or	or	CCONJ
ajssms-456	192	14	its	its	PRON
ajssms-456	192	15	products	product	NOUN
ajssms-456	192	16	,	,	PUNCT
ajssms-456	192	17	the	the	DET
ajssms-456	192	18	creativity	creativity	NOUN
ajssms-456	192	19	of	of	ADP
ajssms-456	192	20	execution	execution	NOUN
ajssms-456	192	21	,	,	PUNCT
ajssms-456	192	22	and	and	CCONJ
ajssms-456	192	23	the	the	DET
ajssms-456	192	24	asian	asian	ADJ
ajssms-456	192	25	journal	journal	NOUN
ajssms-456	192	26	of	of	ADP
ajssms-456	192	27	social	social	ADJ
ajssms-456	192	28	sciences	sciences	PROPN
ajssms-456	192	29	and	and	CCONJ
ajssms-456	192	30	management	management	NOUN
ajssms-456	192	31	studies	study	NOUN
ajssms-456	192	32	,	,	PUNCT
ajssms-456	192	33	2015	2015	NUM
ajssms-456	192	34	,	,	PUNCT
ajssms-456	192	35	2(3	2(3	NUM
ajssms-456	192	36	):	):	PUNCT
ajssms-456	192	37	101	101	NUM
ajssms-456	192	38	-	-	SYM
ajssms-456	192	39	108	108	NUM
ajssms-456	192	40	106	106	NUM
ajssms-456	192	41	integration	integration	NOUN
ajssms-456	192	42	of	of	ADP
ajssms-456	192	43	the	the	DET
ajssms-456	192	44	billboard	billboard	NOUN
ajssms-456	192	45	content	content	NOUN
ajssms-456	192	46	with	with	ADP
ajssms-456	192	47	the	the	DET
ajssms-456	192	48	company	company	NOUN
ajssms-456	192	49	's	's	PART
ajssms-456	192	50	other	other	ADJ
ajssms-456	192	51	promotional	promotional	ADJ
ajssms-456	192	52	messages	message	NOUN
ajssms-456	192	53	.	.	PUNCT
ajssms-456	193	1	format	format	NOUN
ajssms-456	193	2	factors	factor	NOUN
ajssms-456	193	3	include	include	VERB
ajssms-456	193	4	the	the	DET
ajssms-456	193	5	readability	readability	NOUN
ajssms-456	193	6	of	of	ADP
ajssms-456	193	7	the	the	DET
ajssms-456	193	8	verbal	verbal	ADJ
ajssms-456	193	9	message	message	NOUN
ajssms-456	193	10	,	,	PUNCT
ajssms-456	193	11	the	the	DET
ajssms-456	193	12	brevity	brevity	NOUN
ajssms-456	193	13	and	and	CCONJ
ajssms-456	193	14	simplicity	simplicity	NOUN
ajssms-456	193	15	with	with	ADP
ajssms-456	193	16	which	which	PRON
ajssms-456	193	17	the	the	DET
ajssms-456	193	18	message	message	NOUN
ajssms-456	193	19	is	be	AUX
ajssms-456	193	20	presented	present	VERB
ajssms-456	193	21	,	,	PUNCT
ajssms-456	193	22	and	and	CCONJ
ajssms-456	193	23	support	support	NOUN
ajssms-456	193	24	of	of	ADP
ajssms-456	193	25	the	the	DET
ajssms-456	193	26	verbal	verbal	ADJ
ajssms-456	193	27	message	message	NOUN
ajssms-456	193	28	with	with	ADP
ajssms-456	193	29	effective	effective	ADJ
ajssms-456	193	30	visuals	visual	NOUN
ajssms-456	193	31	.	.	PUNCT
ajssms-456	194	1	location	location	NOUN
ajssms-456	194	2	involves	involve	VERB
ajssms-456	194	3	the	the	DET
ajssms-456	194	4	appropriateness	appropriateness	NOUN
ajssms-456	194	5	of	of	ADP
ajssms-456	194	6	where	where	SCONJ
ajssms-456	194	7	the	the	DET
ajssms-456	194	8	billboard	billboard	NOUN
ajssms-456	194	9	is	be	AUX
ajssms-456	194	10	placed	place	VERB
ajssms-456	194	11	.	.	PUNCT
ajssms-456	195	1	3	3	X
ajssms-456	195	2	.	.	X
ajssms-456	195	3	methodology	methodology	NOUN
ajssms-456	195	4	this	this	DET
ajssms-456	195	5	study	study	NOUN
ajssms-456	195	6	is	be	AUX
ajssms-456	195	7	exploratory	exploratory	ADJ
ajssms-456	195	8	in	in	ADP
ajssms-456	195	9	design	design	NOUN
ajssms-456	195	10	in	in	ADP
ajssms-456	195	11	order	order	NOUN
ajssms-456	195	12	to	to	PART
ajssms-456	195	13	help	help	VERB
ajssms-456	195	14	develop	develop	VERB
ajssms-456	195	15	a	a	DET
ajssms-456	195	16	better	well	ADJ
ajssms-456	195	17	understanding	understanding	NOUN
ajssms-456	195	18	of	of	ADP
ajssms-456	195	19	the	the	DET
ajssms-456	195	20	concept	concept	NOUN
ajssms-456	195	21	of	of	ADP
ajssms-456	195	22	billboard	billboard	NOUN
ajssms-456	195	23	advertising	advertising	NOUN
ajssms-456	195	24	.	.	PUNCT
ajssms-456	196	1	the	the	DET
ajssms-456	196	2	study	study	NOUN
ajssms-456	196	3	was	be	AUX
ajssms-456	196	4	conducted	conduct	VERB
ajssms-456	196	5	within	within	ADP
ajssms-456	196	6	the	the	DET
ajssms-456	196	7	township	township	NOUN
ajssms-456	196	8	of	of	ADP
ajssms-456	196	9	ho	ho	PROPN
ajssms-456	196	10	in	in	ADP
ajssms-456	196	11	the	the	DET
ajssms-456	196	12	volta	volta	NOUN
ajssms-456	196	13	region	region	NOUN
ajssms-456	196	14	of	of	ADP
ajssms-456	196	15	ghana	ghana	PROPN
ajssms-456	196	16	.	.	PUNCT
ajssms-456	197	1	sample	sample	NOUN
ajssms-456	197	2	for	for	ADP
ajssms-456	197	3	the	the	DET
ajssms-456	197	4	study	study	NOUN
ajssms-456	197	5	were	be	AUX
ajssms-456	197	6	drawn	draw	VERB
ajssms-456	197	7	from	from	ADP
ajssms-456	197	8	ho	ho	PROPN
ajssms-456	197	9	polytechnic	polytechnic	ADJ
ajssms-456	197	10	campus	campus	NOUN
ajssms-456	197	11	using	use	VERB
ajssms-456	197	12	multistage	multistage	NOUN
ajssms-456	197	13	sampling	sampling	NOUN
ajssms-456	197	14	method	method	NOUN
ajssms-456	197	15	to	to	PART
ajssms-456	197	16	select	select	VERB
ajssms-456	197	17	respondents	respondent	NOUN
ajssms-456	197	18	.	.	PUNCT
ajssms-456	198	1	ho	ho	PROPN
ajssms-456	198	2	polytechnic	polytechnic	PROPN
ajssms-456	198	3	has	have	VERB
ajssms-456	198	4	a	a	DET
ajssms-456	198	5	population	population	NOUN
ajssms-456	198	6	of	of	ADP
ajssms-456	198	7	approximately	approximately	ADV
ajssms-456	198	8	6500	6500	NUM
ajssms-456	198	9	people	people	NOUN
ajssms-456	198	10	(	(	PUNCT
ajssms-456	198	11	comprising	comprise	VERB
ajssms-456	198	12	5000	5000	NUM
ajssms-456	198	13	students	student	NOUN
ajssms-456	198	14	from	from	ADP
ajssms-456	198	15	all	all	DET
ajssms-456	198	16	parts	part	NOUN
ajssms-456	198	17	of	of	ADP
ajssms-456	198	18	the	the	DET
ajssms-456	198	19	world	world	NOUN
ajssms-456	198	20	and	and	CCONJ
ajssms-456	198	21	about	about	ADV
ajssms-456	198	22	1500	1500	NUM
ajssms-456	198	23	staff	staff	NOUN
ajssms-456	198	24	and	and	CCONJ
ajssms-456	198	25	other	other	ADJ
ajssms-456	198	26	inhabitants	inhabitant	NOUN
ajssms-456	198	27	of	of	ADP
ajssms-456	198	28	the	the	DET
ajssms-456	198	29	polytechnic	polytechnic	ADJ
ajssms-456	198	30	campus	campus	NOUN
ajssms-456	198	31	)	)	PUNCT
ajssms-456	198	32	.	.	PUNCT
ajssms-456	199	1	this	this	DET
ajssms-456	199	2	study	study	NOUN
ajssms-456	199	3	area	area	NOUN
ajssms-456	199	4	was	be	AUX
ajssms-456	199	5	chosen	choose	VERB
ajssms-456	199	6	because	because	SCONJ
ajssms-456	199	7	of	of	ADP
ajssms-456	199	8	its	its	PRON
ajssms-456	199	9	cosmopolitan	cosmopolitan	ADJ
ajssms-456	199	10	nature	nature	NOUN
ajssms-456	199	11	:	:	PUNCT
ajssms-456	199	12	playing	play	VERB
ajssms-456	199	13	host	host	NOUN
ajssms-456	199	14	to	to	PART
ajssms-456	199	15	diverse	diverse	VERB
ajssms-456	199	16	inhabitants	inhabitant	NOUN
ajssms-456	199	17	from	from	ADP
ajssms-456	199	18	many	many	ADJ
ajssms-456	199	19	walks	walk	NOUN
ajssms-456	199	20	of	of	ADP
ajssms-456	199	21	life	life	NOUN
ajssms-456	199	22	.	.	PUNCT
ajssms-456	200	1	first	first	ADV
ajssms-456	200	2	,	,	PUNCT
ajssms-456	200	3	a	a	DET
ajssms-456	200	4	total	total	NOUN
ajssms-456	200	5	of	of	ADP
ajssms-456	200	6	five	five	NUM
ajssms-456	200	7	hundred	hundred	NUM
ajssms-456	200	8	(	(	PUNCT
ajssms-456	200	9	500	500	NUM
ajssms-456	200	10	)	)	PUNCT
ajssms-456	200	11	respondents	respondent	NOUN
ajssms-456	200	12	were	be	AUX
ajssms-456	200	13	chosen	choose	VERB
ajssms-456	200	14	purposively	purposively	ADV
ajssms-456	200	15	for	for	ADP
ajssms-456	200	16	the	the	DET
ajssms-456	200	17	study	study	NOUN
ajssms-456	200	18	.	.	PUNCT
ajssms-456	201	1	at	at	ADP
ajssms-456	201	2	the	the	DET
ajssms-456	201	3	second	second	ADJ
ajssms-456	201	4	stage	stage	NOUN
ajssms-456	201	5	,	,	PUNCT
ajssms-456	201	6	accidental	accidental	ADJ
ajssms-456	201	7	sampling	sampling	NOUN
ajssms-456	201	8	technique	technique	NOUN
ajssms-456	201	9	was	be	AUX
ajssms-456	201	10	used	use	VERB
ajssms-456	201	11	in	in	ADP
ajssms-456	201	12	the	the	DET
ajssms-456	201	13	distribution	distribution	NOUN
ajssms-456	201	14	of	of	ADP
ajssms-456	201	15	questionnaires	questionnaire	NOUN
ajssms-456	201	16	to	to	PART
ajssms-456	201	17	sample	sample	VERB
ajssms-456	201	18	the	the	DET
ajssms-456	201	19	opinions	opinion	NOUN
ajssms-456	201	20	of	of	ADP
ajssms-456	201	21	respondents	respondent	NOUN
ajssms-456	201	22	.	.	PUNCT
ajssms-456	202	1	in	in	ADP
ajssms-456	202	2	the	the	DET
ajssms-456	202	3	use	use	NOUN
ajssms-456	202	4	of	of	ADP
ajssms-456	202	5	accidental	accidental	ADJ
ajssms-456	202	6	sampling	sampling	NOUN
ajssms-456	202	7	,	,	PUNCT
ajssms-456	202	8	respondents	respondent	NOUN
ajssms-456	202	9	were	be	AUX
ajssms-456	202	10	selected	select	VERB
ajssms-456	202	11	on	on	ADP
ajssms-456	202	12	the	the	DET
ajssms-456	202	13	basis	basis	NOUN
ajssms-456	202	14	of	of	ADP
ajssms-456	202	15	chance	chance	NOUN
ajssms-456	202	16	;	;	PUNCT
ajssms-456	202	17	respondents	respondent	NOUN
ajssms-456	202	18	were	be	AUX
ajssms-456	202	19	sampled	sample	VERB
ajssms-456	202	20	based	base	VERB
ajssms-456	202	21	on	on	ADP
ajssms-456	202	22	the	the	DET
ajssms-456	202	23	probability	probability	NOUN
ajssms-456	202	24	of	of	ADP
ajssms-456	202	25	meeting	meet	VERB
ajssms-456	202	26	them	they	PRON
ajssms-456	202	27	on	on	ADP
ajssms-456	202	28	campus	campus	NOUN
ajssms-456	202	29	,	,	PUNCT
ajssms-456	202	30	lecture	lecture	NOUN
ajssms-456	202	31	rooms	room	NOUN
ajssms-456	202	32	or	or	CCONJ
ajssms-456	202	33	their	their	PRON
ajssms-456	202	34	places	place	NOUN
ajssms-456	202	35	of	of	ADP
ajssms-456	202	36	residence	residence	NOUN
ajssms-456	202	37	.	.	PUNCT
ajssms-456	203	1	some	some	DET
ajssms-456	203	2	respondent	respondent	NOUN
ajssms-456	203	3	were	be	AUX
ajssms-456	203	4	not	not	PART
ajssms-456	203	5	immediately	immediately	ADV
ajssms-456	203	6	willing	willing	ADJ
ajssms-456	203	7	to	to	PART
ajssms-456	203	8	complete	complete	VERB
ajssms-456	203	9	questionnaires	questionnaire	NOUN
ajssms-456	203	10	administered	administer	VERB
ajssms-456	203	11	on	on	ADP
ajssms-456	203	12	them	they	PRON
ajssms-456	203	13	due	due	ADP
ajssms-456	203	14	to	to	ADP
ajssms-456	203	15	diverse	diverse	ADJ
ajssms-456	203	16	constraints	constraint	NOUN
ajssms-456	203	17	.	.	PUNCT
ajssms-456	204	1	due	due	ADP
ajssms-456	204	2	to	to	ADP
ajssms-456	204	3	this	this	PRON
ajssms-456	204	4	,	,	PUNCT
ajssms-456	204	5	the	the	DET
ajssms-456	204	6	questionnaires	questionnaire	NOUN
ajssms-456	204	7	were	be	AUX
ajssms-456	204	8	left	leave	VERB
ajssms-456	204	9	for	for	SCONJ
ajssms-456	204	10	them	they	PRON
ajssms-456	204	11	to	to	PART
ajssms-456	204	12	fill	fill	VERB
ajssms-456	204	13	at	at	ADP
ajssms-456	204	14	their	their	PRON
ajssms-456	204	15	convenience	convenience	NOUN
ajssms-456	204	16	.	.	PUNCT
ajssms-456	205	1	some	some	DET
ajssms-456	205	2	respondents	respondent	NOUN
ajssms-456	205	3	were	be	AUX
ajssms-456	205	4	also	also	ADV
ajssms-456	205	5	not	not	PART
ajssms-456	205	6	familiar	familiar	ADJ
ajssms-456	205	7	with	with	ADP
ajssms-456	205	8	some	some	PRON
ajssms-456	205	9	of	of	ADP
ajssms-456	205	10	terminologies	terminology	NOUN
ajssms-456	205	11	and	and	CCONJ
ajssms-456	205	12	questions	question	NOUN
ajssms-456	205	13	;	;	PUNCT
ajssms-456	205	14	this	this	PRON
ajssms-456	205	15	required	require	VERB
ajssms-456	205	16	the	the	DET
ajssms-456	205	17	research	research	NOUN
ajssms-456	205	18	team	team	NOUN
ajssms-456	205	19	to	to	PART
ajssms-456	205	20	explain	explain	VERB
ajssms-456	205	21	to	to	ADP
ajssms-456	205	22	them	they	PRON
ajssms-456	205	23	.	.	PUNCT
ajssms-456	206	1	both	both	PRON
ajssms-456	206	2	qualitative	qualitative	ADJ
ajssms-456	206	3	and	and	CCONJ
ajssms-456	206	4	quantitative	quantitative	ADJ
ajssms-456	206	5	data	datum	NOUN
ajssms-456	206	6	were	be	AUX
ajssms-456	206	7	collected	collect	VERB
ajssms-456	206	8	from	from	ADP
ajssms-456	206	9	respondents	respondent	NOUN
ajssms-456	206	10	.	.	PUNCT
ajssms-456	207	1	data	datum	NOUN
ajssms-456	207	2	gathered	gather	VERB
ajssms-456	207	3	were	be	AUX
ajssms-456	207	4	checked	check	VERB
ajssms-456	207	5	for	for	ADP
ajssms-456	207	6	clarity	clarity	NOUN
ajssms-456	207	7	,	,	PUNCT
ajssms-456	207	8	organized	organize	VERB
ajssms-456	207	9	and	and	CCONJ
ajssms-456	207	10	analyzed	analyze	VERB
ajssms-456	207	11	in	in	ADP
ajssms-456	207	12	line	line	NOUN
ajssms-456	207	13	with	with	ADP
ajssms-456	207	14	the	the	DET
ajssms-456	207	15	research	research	NOUN
ajssms-456	207	16	objectives	objective	NOUN
ajssms-456	207	17	.	.	PUNCT
ajssms-456	208	1	the	the	DET
ajssms-456	208	2	analysis	analysis	NOUN
ajssms-456	208	3	of	of	ADP
ajssms-456	208	4	data	datum	NOUN
ajssms-456	208	5	was	be	AUX
ajssms-456	208	6	done	do	VERB
ajssms-456	208	7	with	with	ADP
ajssms-456	208	8	descriptive	descriptive	ADJ
ajssms-456	208	9	statistics	statistic	NOUN
ajssms-456	208	10	in	in	ADP
ajssms-456	208	11	the	the	DET
ajssms-456	208	12	form	form	NOUN
ajssms-456	208	13	of	of	ADP
ajssms-456	208	14	simple	simple	ADJ
ajssms-456	208	15	frequency	frequency	NOUN
ajssms-456	208	16	tables	table	NOUN
ajssms-456	208	17	and	and	CCONJ
ajssms-456	208	18	bar	bar	NOUN
ajssms-456	208	19	graphs	graph	NOUN
ajssms-456	208	20	for	for	ADP
ajssms-456	208	21	easy	easy	ADJ
ajssms-456	208	22	comprehension	comprehension	NOUN
ajssms-456	208	23	.	.	PUNCT
ajssms-456	209	1	4	4	X
ajssms-456	209	2	.	.	NOUN
ajssms-456	209	3	results	result	NOUN
ajssms-456	209	4	and	and	CCONJ
ajssms-456	209	5	discussions	discussion	NOUN
ajssms-456	209	6	in	in	ADP
ajssms-456	209	7	all	all	PRON
ajssms-456	209	8	,	,	PUNCT
ajssms-456	209	9	questionnaires	questionnaire	NOUN
ajssms-456	209	10	were	be	AUX
ajssms-456	209	11	administered	administer	VERB
ajssms-456	209	12	on	on	ADP
ajssms-456	209	13	500	500	NUM
ajssms-456	209	14	respondents	respondent	NOUN
ajssms-456	209	15	in	in	ADP
ajssms-456	209	16	ho	ho	PROPN
ajssms-456	209	17	,	,	PUNCT
ajssms-456	209	18	capital	capital	NOUN
ajssms-456	209	19	city	city	NOUN
ajssms-456	209	20	of	of	ADP
ajssms-456	209	21	volta	volta	PROPN
ajssms-456	209	22	region	region	NOUN
ajssms-456	209	23	,	,	PUNCT
ajssms-456	209	24	ghana	ghana	PROPN
ajssms-456	209	25	.	.	PUNCT
ajssms-456	210	1	the	the	DET
ajssms-456	210	2	findings	finding	NOUN
ajssms-456	210	3	and	and	CCONJ
ajssms-456	210	4	analysis	analysis	NOUN
ajssms-456	210	5	are	be	AUX
ajssms-456	210	6	presented	present	VERB
ajssms-456	210	7	under	under	ADP
ajssms-456	210	8	the	the	DET
ajssms-456	210	9	various	various	ADJ
ajssms-456	210	10	objective	objective	NOUN
ajssms-456	210	11	of	of	ADP
ajssms-456	210	12	this	this	DET
ajssms-456	210	13	study	study	NOUN
ajssms-456	210	14	.	.	PUNCT
ajssms-456	211	1	table-1	table-1	PRON
ajssms-456	211	2	.	.	PUNCT
ajssms-456	211	3	respondents	respondent	NOUN
ajssms-456	211	4	gender	gender	NOUN
ajssms-456	211	5	distribution	distribution	NOUN
ajssms-456	211	6	gender	gender	NOUN
ajssms-456	211	7	frequency	frequency	NOUN
ajssms-456	211	8	percentage	percentage	NOUN
ajssms-456	211	9	(	(	PUNCT
ajssms-456	211	10	%	%	NOUN
ajssms-456	211	11	)	)	PUNCT
ajssms-456	211	12	male	male	NOUN
ajssms-456	211	13	210	210	NUM
ajssms-456	211	14	42	42	NUM
ajssms-456	211	15	female	female	ADJ
ajssms-456	211	16	290	290	NUM
ajssms-456	211	17	58	58	NUM
ajssms-456	211	18	total	total	NOUN
ajssms-456	211	19	500	500	NUM
ajssms-456	211	20	100	100	NUM
ajssms-456	211	21	table	table	NOUN
ajssms-456	211	22	1	1	NUM
ajssms-456	211	23	indicates	indicate	VERB
ajssms-456	211	24	that	that	SCONJ
ajssms-456	211	25	42	42	NUM
ajssms-456	211	26	%	%	NOUN
ajssms-456	211	27	of	of	ADP
ajssms-456	211	28	respondents	respondent	NOUN
ajssms-456	211	29	were	be	AUX
ajssms-456	211	30	male	male	ADJ
ajssms-456	211	31	and	and	CCONJ
ajssms-456	211	32	58	58	NUM
ajssms-456	211	33	%	%	NOUN
ajssms-456	211	34	were	be	AUX
ajssms-456	211	35	female	female	ADJ
ajssms-456	211	36	.	.	PUNCT
ajssms-456	212	1	responses	response	NOUN
ajssms-456	212	2	for	for	ADP
ajssms-456	212	3	this	this	DET
ajssms-456	212	4	study	study	NOUN
ajssms-456	212	5	therefore	therefore	ADV
ajssms-456	212	6	are	be	AUX
ajssms-456	212	7	partially	partially	ADV
ajssms-456	212	8	skewed	skewed	ADJ
ajssms-456	212	9	towards	towards	ADP
ajssms-456	212	10	females‟	females‟	PROPN
ajssms-456	212	11	perspectives	perspective	NOUN
ajssms-456	212	12	.	.	PUNCT
ajssms-456	213	1	this	this	PRON
ajssms-456	213	2	could	could	AUX
ajssms-456	213	3	perhaps	perhaps	ADV
ajssms-456	213	4	be	be	AUX
ajssms-456	213	5	an	an	DET
ajssms-456	213	6	indication	indication	NOUN
ajssms-456	213	7	that	that	SCONJ
ajssms-456	213	8	females	female	NOUN
ajssms-456	213	9	are	be	AUX
ajssms-456	213	10	more	more	ADV
ajssms-456	213	11	attracted	attract	VERB
ajssms-456	213	12	to	to	ADP
ajssms-456	213	13	billboards	billboard	NOUN
ajssms-456	213	14	than	than	ADP
ajssms-456	213	15	men	man	NOUN
ajssms-456	213	16	.	.	PUNCT
ajssms-456	214	1	figure-1	figure-1	NOUN
ajssms-456	214	2	.	.	PUNCT
ajssms-456	215	1	respondents	respondent	NOUN
ajssms-456	215	2	age	age	NOUN
ajssms-456	215	3	distribution	distribution	NOUN
ajssms-456	215	4	the	the	DET
ajssms-456	215	5	ages	age	NOUN
ajssms-456	215	6	of	of	ADP
ajssms-456	215	7	respondents	respondent	NOUN
ajssms-456	215	8	ranged	range	VERB
ajssms-456	215	9	from	from	ADP
ajssms-456	215	10	20	20	NUM
ajssms-456	215	11	to	to	ADP
ajssms-456	215	12	41years	41years	NUM
ajssms-456	215	13	and	and	CCONJ
ajssms-456	215	14	above	above	ADV
ajssms-456	215	15	.	.	PUNCT
ajssms-456	216	1	it	it	PRON
ajssms-456	216	2	is	be	AUX
ajssms-456	216	3	significant	significant	ADJ
ajssms-456	216	4	to	to	PART
ajssms-456	216	5	note	note	VERB
ajssms-456	216	6	that	that	SCONJ
ajssms-456	216	7	50	50	NUM
ajssms-456	216	8	percent	percent	NOUN
ajssms-456	216	9	of	of	ADP
ajssms-456	216	10	respondent	respondent	NOUN
ajssms-456	216	11	were	be	AUX
ajssms-456	216	12	between	between	ADP
ajssms-456	216	13	the	the	DET
ajssms-456	216	14	ages	age	NOUN
ajssms-456	216	15	of	of	ADP
ajssms-456	216	16	20	20	NUM
ajssms-456	216	17	-	-	SYM
ajssms-456	216	18	30	30	NUM
ajssms-456	216	19	years	year	NOUN
ajssms-456	216	20	where	where	SCONJ
ajssms-456	216	21	as	as	SCONJ
ajssms-456	216	22	36	36	NUM
ajssms-456	216	23	percent	percent	NOUN
ajssms-456	216	24	were	be	AUX
ajssms-456	216	25	between	between	ADP
ajssms-456	216	26	the	the	DET
ajssms-456	216	27	ages	age	NOUN
ajssms-456	216	28	of	of	ADP
ajssms-456	216	29	31	31	NUM
ajssms-456	216	30	-	-	SYM
ajssms-456	216	31	40	40	NUM
ajssms-456	216	32	years	year	NOUN
ajssms-456	216	33	and	and	CCONJ
ajssms-456	216	34	a	a	DET
ajssms-456	216	35	marginal	marginal	ADJ
ajssms-456	216	36	14	14	NUM
ajssms-456	216	37	percent	percent	NOUN
ajssms-456	216	38	were	be	AUX
ajssms-456	216	39	between	between	ADP
ajssms-456	216	40	the	the	DET
ajssms-456	216	41	ages	age	NOUN
ajssms-456	216	42	of	of	ADP
ajssms-456	216	43	41	41	NUM
ajssms-456	216	44	and	and	CCONJ
ajssms-456	216	45	above	above	ADV
ajssms-456	216	46	.	.	PUNCT
ajssms-456	217	1	this	this	PRON
ajssms-456	217	2	is	be	AUX
ajssms-456	217	3	to	to	PART
ajssms-456	217	4	say	say	VERB
ajssms-456	217	5	that	that	SCONJ
ajssms-456	217	6	majority	majority	NOUN
ajssms-456	217	7	of	of	ADP
ajssms-456	217	8	respondent	respondent	NOUN
ajssms-456	217	9	were	be	AUX
ajssms-456	217	10	young	young	ADJ
ajssms-456	217	11	people	people	NOUN
ajssms-456	217	12	or	or	CCONJ
ajssms-456	217	13	youth	youth	NOUN
ajssms-456	217	14	.	.	PUNCT
ajssms-456	218	1	this	this	PRON
ajssms-456	218	2	is	be	AUX
ajssms-456	218	3	a	a	DET
ajssms-456	218	4	signal	signal	NOUN
ajssms-456	218	5	that	that	SCONJ
ajssms-456	218	6	people	people	NOUN
ajssms-456	218	7	of	of	ADP
ajssms-456	218	8	this	this	DET
ajssms-456	218	9	age	age	NOUN
ajssms-456	218	10	brackets	bracket	NOUN
ajssms-456	218	11	are	be	AUX
ajssms-456	218	12	usually	usually	ADV
ajssms-456	218	13	fond	fond	ADJ
ajssms-456	218	14	of	of	ADP
ajssms-456	218	15	electronic	electronic	ADJ
ajssms-456	218	16	gadgets	gadget	NOUN
ajssms-456	218	17	,	,	PUNCT
ajssms-456	218	18	particularly	particularly	ADV
ajssms-456	218	19	home	home	NOUN
ajssms-456	218	20	appliances	appliance	NOUN
ajssms-456	218	21	.	.	PUNCT
ajssms-456	219	1	table-2	table-2	NUM
ajssms-456	219	2	.	.	NOUN
ajssms-456	219	3	number	number	NOUN
ajssms-456	219	4	of	of	ADP
ajssms-456	219	5	billboards	billboard	NOUN
ajssms-456	219	6	on	on	ADP
ajssms-456	219	7	home	home	NOUN
ajssms-456	219	8	appliances	appliance	NOUN
ajssms-456	219	9	seen	see	VERB
ajssms-456	219	10	in	in	ADP
ajssms-456	219	11	ho	ho	PROPN
ajssms-456	219	12	in	in	ADP
ajssms-456	219	13	the	the	DET
ajssms-456	219	14	last	last	ADJ
ajssms-456	219	15	1	1	NUM
ajssms-456	219	16	month	month	NOUN
ajssms-456	219	17	no	no	INTJ
ajssms-456	219	18	.	.	PUNCT
ajssms-456	220	1	of	of	ADP
ajssms-456	220	2	billboards	billboard	NOUN
ajssms-456	220	3	frequency	frequency	NOUN
ajssms-456	220	4	percentage	percentage	NOUN
ajssms-456	220	5	%	%	NOUN
ajssms-456	220	6	more	more	ADJ
ajssms-456	220	7	than	than	ADP
ajssms-456	220	8	10	10	NUM
ajssms-456	220	9	305	305	NUM
ajssms-456	220	10	61	61	NUM
ajssms-456	220	11	between	between	ADP
ajssms-456	220	12	5	5	NUM
ajssms-456	220	13	and	and	CCONJ
ajssms-456	220	14	10	10	NUM
ajssms-456	220	15	100	100	NUM
ajssms-456	220	16	20	20	NUM
ajssms-456	220	17	less	less	ADJ
ajssms-456	220	18	than	than	ADP
ajssms-456	220	19	5	5	NUM
ajssms-456	220	20	50	50	NUM
ajssms-456	220	21	10	10	NUM
ajssms-456	220	22	none	none	NOUN
ajssms-456	220	23	45	45	NUM
ajssms-456	220	24	9	9	NUM
ajssms-456	220	25	total	total	NOUN
ajssms-456	220	26	500	500	NUM
ajssms-456	220	27	100	100	NUM
ajssms-456	220	28	asian	asian	ADJ
ajssms-456	220	29	journal	journal	NOUN
ajssms-456	220	30	of	of	ADP
ajssms-456	220	31	social	social	ADJ
ajssms-456	220	32	sciences	sciences	PROPN
ajssms-456	220	33	and	and	CCONJ
ajssms-456	220	34	management	management	NOUN
ajssms-456	220	35	studies	study	NOUN
ajssms-456	220	36	,	,	PUNCT
ajssms-456	220	37	2015	2015	NUM
ajssms-456	220	38	,	,	PUNCT
ajssms-456	220	39	2(3	2(3	NUM
ajssms-456	220	40	):	):	PUNCT
ajssms-456	220	41	101	101	NUM
ajssms-456	220	42	-	-	SYM
ajssms-456	220	43	108	108	NUM
ajssms-456	220	44	107	107	NUM
ajssms-456	220	45	results	result	NOUN
ajssms-456	220	46	of	of	ADP
ajssms-456	220	47	the	the	DET
ajssms-456	220	48	survey	survey	NOUN
ajssms-456	220	49	revealed	reveal	VERB
ajssms-456	220	50	that	that	SCONJ
ajssms-456	220	51	61	61	NUM
ajssms-456	220	52	%	%	NOUN
ajssms-456	220	53	of	of	ADP
ajssms-456	220	54	respondents	respondent	NOUN
ajssms-456	220	55	have	have	AUX
ajssms-456	220	56	seen	see	VERB
ajssms-456	220	57	ten	ten	NUM
ajssms-456	220	58	billboards	billboard	NOUN
ajssms-456	220	59	or	or	CCONJ
ajssms-456	220	60	more	more	ADJ
ajssms-456	220	61	advertising	advertising	NOUN
ajssms-456	220	62	electronic	electronic	ADJ
ajssms-456	220	63	appliances	appliance	NOUN
ajssms-456	220	64	in	in	ADP
ajssms-456	220	65	the	the	DET
ajssms-456	220	66	last	last	ADJ
ajssms-456	220	67	one	one	NUM
ajssms-456	220	68	month	month	NOUN
ajssms-456	220	69	as	as	ADP
ajssms-456	220	70	against	against	ADP
ajssms-456	220	71	20	20	NUM
ajssms-456	220	72	%	%	NOUN
ajssms-456	220	73	who	who	PRON
ajssms-456	220	74	indicated	indicate	VERB
ajssms-456	220	75	that	that	SCONJ
ajssms-456	220	76	they	they	PRON
ajssms-456	220	77	had	have	AUX
ajssms-456	220	78	seen	see	VERB
ajssms-456	220	79	between	between	ADP
ajssms-456	220	80	5	5	NUM
ajssms-456	220	81	to	to	PART
ajssms-456	220	82	10	10	NUM
ajssms-456	220	83	billboard	billboard	NOUN
ajssms-456	220	84	ads	ad	NOUN
ajssms-456	220	85	during	during	ADP
ajssms-456	220	86	the	the	DET
ajssms-456	220	87	same	same	ADJ
ajssms-456	220	88	period	period	NOUN
ajssms-456	220	89	.	.	PUNCT
ajssms-456	221	1	a	a	DET
ajssms-456	221	2	cumulative	cumulative	ADJ
ajssms-456	221	3	percentage	percentage	NOUN
ajssms-456	221	4	of	of	ADP
ajssms-456	221	5	91	91	NUM
ajssms-456	221	6	have	have	AUX
ajssms-456	221	7	seen	see	VERB
ajssms-456	221	8	a	a	DET
ajssms-456	221	9	billboard	billboard	NOUN
ajssms-456	221	10	ad	ad	NOUN
ajssms-456	221	11	during	during	ADP
ajssms-456	221	12	the	the	DET
ajssms-456	221	13	period	period	NOUN
ajssms-456	221	14	under	under	ADP
ajssms-456	221	15	study	study	NOUN
ajssms-456	221	16	whereas	whereas	SCONJ
ajssms-456	221	17	a	a	DET
ajssms-456	221	18	significant	significant	ADJ
ajssms-456	221	19	9	9	NUM
ajssms-456	221	20	%	%	NOUN
ajssms-456	221	21	of	of	ADP
ajssms-456	221	22	the	the	DET
ajssms-456	221	23	sampled	sample	VERB
ajssms-456	221	24	population	population	NOUN
ajssms-456	221	25	(	(	PUNCT
ajssms-456	221	26	45	45	NUM
ajssms-456	221	27	respondents	respondent	NOUN
ajssms-456	221	28	)	)	PUNCT
ajssms-456	221	29	indicated	indicate	VERB
ajssms-456	221	30	they	they	PRON
ajssms-456	221	31	had	have	AUX
ajssms-456	221	32	not	not	PART
ajssms-456	221	33	seen	see	VERB
ajssms-456	221	34	any	any	DET
ajssms-456	221	35	billboard	billboard	NOUN
ajssms-456	221	36	ad	ad	NOUN
ajssms-456	221	37	during	during	ADP
ajssms-456	221	38	the	the	DET
ajssms-456	221	39	period	period	NOUN
ajssms-456	221	40	.	.	PUNCT
ajssms-456	222	1	figure-2	figure-2	X
ajssms-456	222	2	.	.	PUNCT
ajssms-456	223	1	effects	effect	NOUN
ajssms-456	223	2	of	of	ADP
ajssms-456	223	3	billboard	billboard	NOUN
ajssms-456	223	4	ads	ad	NOUN
ajssms-456	223	5	on	on	ADP
ajssms-456	223	6	respondents	respondent	NOUN
ajssms-456	223	7	the	the	DET
ajssms-456	223	8	survey	survey	NOUN
ajssms-456	223	9	revealed	reveal	VERB
ajssms-456	223	10	that	that	SCONJ
ajssms-456	223	11	all	all	DET
ajssms-456	223	12	91	91	NUM
ajssms-456	223	13	%	%	NOUN
ajssms-456	223	14	of	of	ADP
ajssms-456	223	15	respondents	respondent	NOUN
ajssms-456	223	16	who	who	PRON
ajssms-456	223	17	had	have	AUX
ajssms-456	223	18	seen	see	VERB
ajssms-456	223	19	a	a	DET
ajssms-456	223	20	billboard	billboard	NOUN
ajssms-456	223	21	ad	ad	NOUN
ajssms-456	223	22	during	during	ADP
ajssms-456	223	23	the	the	DET
ajssms-456	223	24	period	period	NOUN
ajssms-456	223	25	under	under	ADP
ajssms-456	223	26	study	study	NOUN
ajssms-456	223	27	were	be	AUX
ajssms-456	223	28	positively	positively	ADV
ajssms-456	223	29	impacted	impact	VERB
ajssms-456	223	30	by	by	ADP
ajssms-456	223	31	the	the	DET
ajssms-456	223	32	ads	ad	NOUN
ajssms-456	223	33	they	they	PRON
ajssms-456	223	34	saw	see	VERB
ajssms-456	223	35	.	.	PUNCT
ajssms-456	224	1	64	64	NUM
ajssms-456	224	2	%	%	NOUN
ajssms-456	224	3	of	of	ADP
ajssms-456	224	4	the	the	DET
ajssms-456	224	5	total	total	ADJ
ajssms-456	224	6	respondents	respondent	NOUN
ajssms-456	224	7	attributed	attribute	VERB
ajssms-456	224	8	the	the	DET
ajssms-456	224	9	effect	effect	NOUN
ajssms-456	224	10	billboard	billboard	NOUN
ajssms-456	224	11	ads	ad	NOUN
ajssms-456	224	12	had	have	AUX
ajssms-456	224	13	on	on	ADP
ajssms-456	224	14	them	they	PRON
ajssms-456	224	15	to	to	ADP
ajssms-456	224	16	awareness	awareness	NOUN
ajssms-456	224	17	creation	creation	NOUN
ajssms-456	224	18	;	;	PUNCT
ajssms-456	224	19	24	24	NUM
ajssms-456	224	20	%	%	NOUN
ajssms-456	224	21	hinted	hint	VERB
ajssms-456	224	22	that	that	SCONJ
ajssms-456	224	23	the	the	DET
ajssms-456	224	24	ads	ad	NOUN
ajssms-456	224	25	they	they	PRON
ajssms-456	224	26	saw	see	VERB
ajssms-456	224	27	were	be	AUX
ajssms-456	224	28	informative	informative	ADJ
ajssms-456	224	29	and	and	CCONJ
ajssms-456	224	30	12	12	NUM
ajssms-456	224	31	%	%	NOUN
ajssms-456	224	32	responded	respond	VERB
ajssms-456	224	33	that	that	SCONJ
ajssms-456	224	34	they	they	PRON
ajssms-456	224	35	were	be	AUX
ajssms-456	224	36	persuaded	persuade	VERB
ajssms-456	224	37	by	by	ADP
ajssms-456	224	38	the	the	DET
ajssms-456	224	39	billboard	billboard	NOUN
ajssms-456	224	40	ads	ad	NOUN
ajssms-456	224	41	they	they	PRON
ajssms-456	224	42	saw	see	VERB
ajssms-456	224	43	to	to	PART
ajssms-456	224	44	make	make	VERB
ajssms-456	224	45	a	a	DET
ajssms-456	224	46	choice	choice	NOUN
ajssms-456	224	47	or	or	CCONJ
ajssms-456	224	48	decision	decision	NOUN
ajssms-456	224	49	on	on	ADP
ajssms-456	224	50	a	a	DET
ajssms-456	224	51	product	product	NOUN
ajssms-456	224	52	.	.	PUNCT
ajssms-456	225	1	it	it	PRON
ajssms-456	225	2	is	be	AUX
ajssms-456	225	3	therefore	therefore	ADV
ajssms-456	225	4	instructive	instructive	ADJ
ajssms-456	225	5	to	to	PART
ajssms-456	225	6	note	note	VERB
ajssms-456	225	7	that	that	SCONJ
ajssms-456	225	8	the	the	DET
ajssms-456	225	9	overriding	override	VERB
ajssms-456	225	10	impact	impact	NOUN
ajssms-456	225	11	of	of	ADP
ajssms-456	225	12	billboard	billboard	NOUN
ajssms-456	225	13	ads	ad	NOUN
ajssms-456	225	14	per	per	ADP
ajssms-456	225	15	this	this	DET
ajssms-456	225	16	study	study	NOUN
ajssms-456	225	17	is	be	AUX
ajssms-456	225	18	awareness	awareness	NOUN
ajssms-456	225	19	creation	creation	NOUN
ajssms-456	225	20	.	.	PUNCT
ajssms-456	226	1	billboard	billboard	NOUN
ajssms-456	226	2	advertisements	advertisement	NOUN
ajssms-456	226	3	are	be	AUX
ajssms-456	226	4	therefore	therefore	ADV
ajssms-456	226	5	effective	effective	ADJ
ajssms-456	226	6	for	for	ADP
ajssms-456	226	7	creating	create	VERB
ajssms-456	226	8	awareness	awareness	NOUN
ajssms-456	226	9	in	in	ADP
ajssms-456	226	10	the	the	DET
ajssms-456	226	11	marketing	marketing	NOUN
ajssms-456	226	12	of	of	ADP
ajssms-456	226	13	electronic	electronic	ADJ
ajssms-456	226	14	home	home	NOUN
ajssms-456	226	15	appliances	appliance	NOUN
ajssms-456	226	16	.	.	PUNCT
ajssms-456	227	1	figure-3	figure-3	NUM
ajssms-456	227	2	.	.	PUNCT
ajssms-456	228	1	respondents	respondent	NOUN
ajssms-456	228	2	who	who	PRON
ajssms-456	228	3	discussed	discuss	VERB
ajssms-456	228	4	billboards	billboard	NOUN
ajssms-456	228	5	with	with	ADP
ajssms-456	228	6	friends	friend	NOUN
ajssms-456	228	7	and	and	CCONJ
ajssms-456	228	8	family	family	NOUN
ajssms-456	228	9	figure	figure	NOUN
ajssms-456	228	10	3	3	NUM
ajssms-456	228	11	indicates	indicate	VERB
ajssms-456	228	12	that	that	SCONJ
ajssms-456	228	13	52	52	NUM
ajssms-456	228	14	%	%	NOUN
ajssms-456	228	15	of	of	ADP
ajssms-456	228	16	respondents	respondent	NOUN
ajssms-456	228	17	who	who	PRON
ajssms-456	228	18	said	say	VERB
ajssms-456	228	19	they	they	PRON
ajssms-456	228	20	had	have	AUX
ajssms-456	228	21	seen	see	VERB
ajssms-456	228	22	billboard	billboard	NOUN
ajssms-456	228	23	ads	ad	NOUN
ajssms-456	228	24	discussed	discuss	VERB
ajssms-456	228	25	the	the	DET
ajssms-456	228	26	impact	impact	NOUN
ajssms-456	228	27	of	of	ADP
ajssms-456	228	28	the	the	DET
ajssms-456	228	29	ads	ad	NOUN
ajssms-456	228	30	with	with	ADP
ajssms-456	228	31	family	family	NOUN
ajssms-456	228	32	and	and	CCONJ
ajssms-456	228	33	friends	friend	NOUN
ajssms-456	228	34	.	.	PUNCT
ajssms-456	229	1	24	24	NUM
ajssms-456	229	2	%	%	NOUN
ajssms-456	229	3	representing	represent	VERB
ajssms-456	229	4	120	120	NUM
ajssms-456	229	5	respondents	respondent	NOUN
ajssms-456	229	6	did	do	AUX
ajssms-456	229	7	not	not	PART
ajssms-456	229	8	discuss	discuss	VERB
ajssms-456	229	9	their	their	PRON
ajssms-456	229	10	experiences	experience	NOUN
ajssms-456	229	11	with	with	ADP
ajssms-456	229	12	anyone	anyone	PRON
ajssms-456	229	13	whereas	whereas	SCONJ
ajssms-456	229	14	another	another	DET
ajssms-456	229	15	significant	significant	ADJ
ajssms-456	229	16	24	24	NUM
ajssms-456	229	17	%	%	NOUN
ajssms-456	229	18	of	of	ADP
ajssms-456	229	19	respondents	respondent	NOUN
ajssms-456	229	20	said	say	VERB
ajssms-456	229	21	they	they	PRON
ajssms-456	229	22	sometimes	sometimes	ADV
ajssms-456	229	23	discussed	discuss	VERB
ajssms-456	229	24	their	their	PRON
ajssms-456	229	25	experiences	experience	NOUN
ajssms-456	229	26	with	with	ADP
ajssms-456	229	27	friends	friend	NOUN
ajssms-456	229	28	and	and	CCONJ
ajssms-456	229	29	family	family	NOUN
ajssms-456	229	30	but	but	CCONJ
ajssms-456	229	31	not	not	PART
ajssms-456	229	32	always	always	ADV
ajssms-456	229	33	.	.	PUNCT
ajssms-456	230	1	it	it	PRON
ajssms-456	230	2	is	be	AUX
ajssms-456	230	3	important	important	ADJ
ajssms-456	230	4	to	to	PART
ajssms-456	230	5	note	note	VERB
ajssms-456	230	6	that	that	SCONJ
ajssms-456	230	7	one	one	NUM
ajssms-456	230	8	of	of	ADP
ajssms-456	230	9	the	the	DET
ajssms-456	230	10	effects	effect	NOUN
ajssms-456	230	11	of	of	ADP
ajssms-456	230	12	billboard	billboard	NOUN
ajssms-456	230	13	ads	ad	NOUN
ajssms-456	230	14	is	be	AUX
ajssms-456	230	15	word	word	NOUN
ajssms-456	230	16	of	of	ADP
ajssms-456	230	17	mouth	mouth	NOUN
ajssms-456	230	18	referral	referral	NOUN
ajssms-456	230	19	.	.	PUNCT
ajssms-456	231	1	getting	get	VERB
ajssms-456	231	2	people	people	NOUN
ajssms-456	231	3	to	to	PART
ajssms-456	231	4	talk	talk	VERB
ajssms-456	231	5	positively	positively	ADV
ajssms-456	231	6	about	about	ADP
ajssms-456	231	7	your	your	PRON
ajssms-456	231	8	company	company	NOUN
ajssms-456	231	9	is	be	AUX
ajssms-456	231	10	a	a	DET
ajssms-456	231	11	big	big	ADJ
ajssms-456	231	12	advantage	advantage	NOUN
ajssms-456	231	13	of	of	ADP
ajssms-456	231	14	word	word	NOUN
ajssms-456	231	15	-	-	PUNCT
ajssms-456	231	16	of	of	ADP
ajssms-456	231	17	-	-	PUNCT
ajssms-456	231	18	mouth	mouth	NOUN
ajssms-456	231	19	marketing	marketing	NOUN
ajssms-456	231	20	.	.	PUNCT
ajssms-456	232	1	before	before	ADP
ajssms-456	232	2	printing	printing	NOUN
ajssms-456	232	3	and	and	CCONJ
ajssms-456	232	4	broadcasting	broadcasting	NOUN
ajssms-456	232	5	transformed	transform	VERB
ajssms-456	232	6	communications	communication	NOUN
ajssms-456	232	7	,	,	PUNCT
ajssms-456	232	8	people	people	NOUN
ajssms-456	232	9	relied	rely	VERB
ajssms-456	232	10	on	on	ADP
ajssms-456	232	11	word	word	NOUN
ajssms-456	232	12	-	-	PUNCT
ajssms-456	232	13	of	of	ADP
ajssms-456	232	14	-	-	PUNCT
ajssms-456	232	15	mouth	mouth	NOUN
ajssms-456	232	16	to	to	PART
ajssms-456	232	17	tell	tell	VERB
ajssms-456	232	18	others	other	NOUN
ajssms-456	232	19	about	about	ADP
ajssms-456	232	20	their	their	PRON
ajssms-456	232	21	goods	good	NOUN
ajssms-456	232	22	.	.	PUNCT
ajssms-456	233	1	today	today	NOUN
ajssms-456	233	2	,	,	PUNCT
ajssms-456	233	3	many	many	ADJ
ajssms-456	233	4	companies	company	NOUN
ajssms-456	233	5	employ	employ	VERB
ajssms-456	233	6	word	word	NOUN
ajssms-456	233	7	-	-	PUNCT
ajssms-456	233	8	of	of	ADP
ajssms-456	233	9	-	-	PUNCT
ajssms-456	233	10	mouth	mouth	NOUN
ajssms-456	233	11	marketing	marketing	NOUN
ajssms-456	233	12	tactics	tactic	NOUN
ajssms-456	233	13	to	to	PART
ajssms-456	233	14	build	build	VERB
ajssms-456	233	15	their	their	PRON
ajssms-456	233	16	customer	customer	NOUN
ajssms-456	233	17	base	base	NOUN
ajssms-456	233	18	.	.	PUNCT
ajssms-456	234	1	the	the	DET
ajssms-456	234	2	advantages	advantage	NOUN
ajssms-456	234	3	of	of	ADP
ajssms-456	234	4	overcoming	overcome	VERB
ajssms-456	234	5	customer	customer	NOUN
ajssms-456	234	6	resistance	resistance	NOUN
ajssms-456	234	7	and	and	CCONJ
ajssms-456	234	8	the	the	DET
ajssms-456	234	9	ease	ease	NOUN
ajssms-456	234	10	of	of	ADP
ajssms-456	234	11	using	use	VERB
ajssms-456	234	12	social	social	ADJ
ajssms-456	234	13	media	medium	NOUN
ajssms-456	234	14	on	on	ADP
ajssms-456	234	15	the	the	DET
ajssms-456	234	16	internet	internet	NOUN
ajssms-456	234	17	make	make	VERB
ajssms-456	234	18	word	word	NOUN
ajssms-456	234	19	-	-	PUNCT
ajssms-456	234	20	of	of	ADP
ajssms-456	234	21	-	-	PUNCT
ajssms-456	234	22	mouth	mouth	NOUN
ajssms-456	234	23	marketing	marketing	NOUN
ajssms-456	234	24	an	an	DET
ajssms-456	234	25	important	important	ADJ
ajssms-456	234	26	tool	tool	NOUN
ajssms-456	234	27	for	for	ADP
ajssms-456	234	28	businesses	business	NOUN
ajssms-456	234	29	desiring	desire	VERB
ajssms-456	234	30	to	to	PART
ajssms-456	234	31	grow	grow	VERB
ajssms-456	234	32	while	while	SCONJ
ajssms-456	234	33	spending	spend	VERB
ajssms-456	234	34	fewer	few	ADJ
ajssms-456	234	35	marketing	marketing	NOUN
ajssms-456	234	36	dollars	dollar	NOUN
ajssms-456	234	37	.	.	PUNCT
ajssms-456	235	1	it	it	PRON
ajssms-456	235	2	can	can	AUX
ajssms-456	235	3	be	be	AUX
ajssms-456	235	4	concluded	conclude	VERB
ajssms-456	235	5	from	from	ADP
ajssms-456	235	6	the	the	DET
ajssms-456	235	7	findings	finding	NOUN
ajssms-456	235	8	that	that	PRON
ajssms-456	235	9	;	;	PUNCT
ajssms-456	235	10	i.	i.	NOUN
ajssms-456	235	11	billboard	billboard	NOUN
ajssms-456	235	12	advertising	advertising	NOUN
ajssms-456	235	13	helps	help	VERB
ajssms-456	235	14	targets	target	NOUN
ajssms-456	235	15	audience	audience	NOUN
ajssms-456	235	16	to	to	PART
ajssms-456	235	17	decide	decide	VERB
ajssms-456	235	18	on	on	ADP
ajssms-456	235	19	the	the	DET
ajssms-456	235	20	type	type	NOUN
ajssms-456	235	21	and	and	CCONJ
ajssms-456	235	22	brand	brand	NOUN
ajssms-456	235	23	of	of	ADP
ajssms-456	235	24	home	home	NOUN
ajssms-456	235	25	appliance	appliance	NOUN
ajssms-456	235	26	to	to	PART
ajssms-456	235	27	purchase	purchase	VERB
ajssms-456	235	28	ii	ii	NOUN
ajssms-456	235	29	.	.	PUNCT
ajssms-456	236	1	most	most	ADJ
ajssms-456	236	2	respondents	respondent	NOUN
ajssms-456	236	3	are	be	AUX
ajssms-456	236	4	of	of	ADP
ajssms-456	236	5	the	the	DET
ajssms-456	236	6	view	view	NOUN
ajssms-456	236	7	that	that	SCONJ
ajssms-456	236	8	billboard	billboard	NOUN
ajssms-456	236	9	advertising	advertising	NOUN
ajssms-456	236	10	is	be	AUX
ajssms-456	236	11	a	a	DET
ajssms-456	236	12	good	good	ADJ
ajssms-456	236	13	tool	tool	NOUN
ajssms-456	236	14	for	for	ADP
ajssms-456	236	15	creating	create	VERB
ajssms-456	236	16	awareness	awareness	NOUN
ajssms-456	236	17	iii	iii	NOUN
ajssms-456	236	18	.	.	PUNCT
ajssms-456	237	1	billboard	billboard	NOUN
ajssms-456	237	2	advertising	advertising	NOUN
ajssms-456	237	3	as	as	ADP
ajssms-456	237	4	one	one	NUM
ajssms-456	237	5	of	of	ADP
ajssms-456	237	6	integrated	integrate	VERB
ajssms-456	237	7	marketing	marketing	NOUN
ajssms-456	237	8	communication	communication	NOUN
ajssms-456	237	9	tools	tool	NOUN
ajssms-456	237	10	really	really	ADV
ajssms-456	237	11	draws	draw	VERB
ajssms-456	237	12	the	the	DET
ajssms-456	237	13	attention	attention	NOUN
ajssms-456	237	14	of	of	ADP
ajssms-456	237	15	customers	customer	NOUN
ajssms-456	237	16	to	to	ADP
ajssms-456	237	17	existing	exist	VERB
ajssms-456	237	18	and	and	CCONJ
ajssms-456	237	19	new	new	ADJ
ajssms-456	237	20	products	product	NOUN
ajssms-456	237	21	5	5	NUM
ajssms-456	237	22	.	.	PUNCT
ajssms-456	238	1	conclusions	conclusion	NOUN
ajssms-456	238	2	and	and	CCONJ
ajssms-456	238	3	recommendations	recommendation	NOUN
ajssms-456	238	4	this	this	DET
ajssms-456	238	5	study	study	NOUN
ajssms-456	238	6	has	have	AUX
ajssms-456	238	7	actually	actually	ADV
ajssms-456	238	8	shown	show	VERB
ajssms-456	238	9	that	that	SCONJ
ajssms-456	238	10	billboard	billboard	NOUN
ajssms-456	238	11	advertising	advertising	NOUN
ajssms-456	238	12	in	in	ADP
ajssms-456	238	13	the	the	DET
ajssms-456	238	14	marketing	marketing	NOUN
ajssms-456	238	15	of	of	ADP
ajssms-456	238	16	home	home	NOUN
ajssms-456	238	17	appliances	appliance	NOUN
ajssms-456	238	18	has	have	AUX
ajssms-456	238	19	been	be	AUX
ajssms-456	238	20	a	a	DET
ajssms-456	238	21	major	major	ADJ
ajssms-456	238	22	contributing	contribute	VERB
ajssms-456	238	23	factor	factor	NOUN
ajssms-456	238	24	towards	towards	ADP
ajssms-456	238	25	the	the	DET
ajssms-456	238	26	success	success	NOUN
ajssms-456	238	27	of	of	ADP
ajssms-456	238	28	marketing	market	VERB
ajssms-456	238	29	electronic	electronic	ADJ
ajssms-456	238	30	home	home	NOUN
ajssms-456	238	31	appliances	appliance	NOUN
ajssms-456	238	32	.	.	PUNCT
ajssms-456	239	1	it	it	PRON
ajssms-456	239	2	should	should	AUX
ajssms-456	239	3	be	be	AUX
ajssms-456	239	4	noted	note	VERB
ajssms-456	239	5	that	that	SCONJ
ajssms-456	239	6	even	even	ADV
ajssms-456	239	7	though	though	SCONJ
ajssms-456	239	8	billboard	billboard	NOUN
ajssms-456	239	9	advertising	advertising	NOUN
ajssms-456	239	10	plays	play	VERB
ajssms-456	239	11	a	a	DET
ajssms-456	239	12	vital	vital	ADJ
ajssms-456	239	13	role	role	NOUN
ajssms-456	239	14	in	in	ADP
ajssms-456	239	15	the	the	DET
ajssms-456	239	16	operations	operation	NOUN
ajssms-456	239	17	of	of	ADP
ajssms-456	239	18	the	the	DET
ajssms-456	239	19	company	company	NOUN
ajssms-456	239	20	yet	yet	ADV
ajssms-456	239	21	it	it	PRON
ajssms-456	239	22	does	do	AUX
ajssms-456	239	23	not	not	PART
ajssms-456	239	24	function	function	VERB
ajssms-456	239	25	on	on	ADP
ajssms-456	239	26	its	its	PRON
ajssms-456	239	27	own	own	ADJ
ajssms-456	239	28	.	.	PUNCT
ajssms-456	240	1	but	but	CCONJ
ajssms-456	240	2	rather	rather	ADV
ajssms-456	240	3	,	,	PUNCT
ajssms-456	240	4	it	it	PRON
ajssms-456	240	5	also	also	ADV
ajssms-456	240	6	depends	depend	VERB
ajssms-456	240	7	on	on	ADP
ajssms-456	240	8	the	the	DET
ajssms-456	240	9	other	other	ADJ
ajssms-456	240	10	elements	element	NOUN
ajssms-456	240	11	of	of	ADP
ajssms-456	240	12	integrated	integrate	VERB
ajssms-456	240	13	marketing	marketing	NOUN
ajssms-456	240	14	communication	communication	NOUN
ajssms-456	240	15	like	like	ADP
ajssms-456	240	16	sales	sale	NOUN
ajssms-456	240	17	promotion	promotion	NOUN
ajssms-456	240	18	,	,	PUNCT
ajssms-456	240	19	public	public	ADJ
ajssms-456	240	20	relation	relation	NOUN
ajssms-456	240	21	,	,	PUNCT
ajssms-456	240	22	personal	personal	ADJ
ajssms-456	240	23	selling	selling	NOUN
ajssms-456	240	24	and	and	CCONJ
ajssms-456	240	25	others	other	NOUN
ajssms-456	240	26	to	to	PART
ajssms-456	240	27	succeed	succeed	VERB
ajssms-456	240	28	.	.	PUNCT
ajssms-456	241	1	it	it	PRON
ajssms-456	241	2	was	be	AUX
ajssms-456	241	3	concluded	conclude	VERB
ajssms-456	241	4	that	that	SCONJ
ajssms-456	241	5	billboard	billboard	NOUN
ajssms-456	241	6	advertising	advertising	NOUN
ajssms-456	241	7	has	have	VERB
ajssms-456	241	8	the	the	DET
ajssms-456	241	9	ability	ability	NOUN
ajssms-456	241	10	to	to	ADP
ajssms-456	241	11	asian	asian	ADJ
ajssms-456	241	12	journal	journal	NOUN
ajssms-456	241	13	of	of	ADP
ajssms-456	241	14	social	social	ADJ
ajssms-456	241	15	sciences	sciences	PROPN
ajssms-456	241	16	and	and	CCONJ
ajssms-456	241	17	management	management	NOUN
ajssms-456	241	18	studies	study	NOUN
ajssms-456	241	19	,	,	PUNCT
ajssms-456	241	20	2015	2015	NUM
ajssms-456	241	21	,	,	PUNCT
ajssms-456	241	22	2(3	2(3	NUM
ajssms-456	241	23	):	):	PUNCT
ajssms-456	241	24	101	101	NUM
ajssms-456	241	25	-	-	SYM
ajssms-456	241	26	108	108	NUM
ajssms-456	241	27	108	108	NUM
ajssms-456	241	28	influence	influence	NOUN
ajssms-456	241	29	customers	customer	NOUN
ajssms-456	241	30	in	in	ADP
ajssms-456	241	31	their	their	PRON
ajssms-456	241	32	decision	decision	NOUN
ajssms-456	241	33	making	making	NOUN
ajssms-456	241	34	.	.	PUNCT
ajssms-456	242	1	it	it	PRON
ajssms-456	242	2	is	be	AUX
ajssms-456	242	3	evident	evident	ADJ
ajssms-456	242	4	that	that	SCONJ
ajssms-456	242	5	though	though	SCONJ
ajssms-456	242	6	billboard	billboard	NOUN
ajssms-456	242	7	advertising	advertising	NOUN
ajssms-456	242	8	has	have	VERB
ajssms-456	242	9	the	the	DET
ajssms-456	242	10	ability	ability	NOUN
ajssms-456	242	11	to	to	PART
ajssms-456	242	12	influence	influence	VERB
ajssms-456	242	13	the	the	DET
ajssms-456	242	14	decisions	decision	NOUN
ajssms-456	242	15	of	of	ADP
ajssms-456	242	16	customers	customer	NOUN
ajssms-456	242	17	,	,	PUNCT
ajssms-456	242	18	yet	yet	CCONJ
ajssms-456	242	19	there	there	PRON
ajssms-456	242	20	are	be	VERB
ajssms-456	242	21	still	still	ADV
ajssms-456	242	22	some	some	DET
ajssms-456	242	23	loopholes	loophole	NOUN
ajssms-456	242	24	.	.	PUNCT
ajssms-456	243	1	in	in	ADP
ajssms-456	243	2	view	view	NOUN
ajssms-456	243	3	of	of	ADP
ajssms-456	243	4	this	this	PRON
ajssms-456	243	5	,	,	PUNCT
ajssms-456	243	6	the	the	DET
ajssms-456	243	7	following	follow	VERB
ajssms-456	243	8	cures	cure	NOUN
ajssms-456	243	9	are	be	AUX
ajssms-456	243	10	suggested	suggest	VERB
ajssms-456	243	11	:	:	PUNCT
ajssms-456	243	12	1	1	X
ajssms-456	243	13	.	.	X
ajssms-456	243	14	home	home	NOUN
ajssms-456	243	15	appliance	appliance	NOUN
ajssms-456	243	16	marketers	marketer	NOUN
ajssms-456	243	17	should	should	AUX
ajssms-456	243	18	strategically	strategically	ADV
ajssms-456	243	19	place	place	VERB
ajssms-456	243	20	billboards	billboard	NOUN
ajssms-456	243	21	along	along	ADP
ajssms-456	243	22	high	high	ADJ
ajssms-456	243	23	ways	way	NOUN
ajssms-456	243	24	,	,	PUNCT
ajssms-456	243	25	busy	busy	ADJ
ajssms-456	243	26	roads	road	NOUN
ajssms-456	243	27	and	and	CCONJ
ajssms-456	243	28	high	high	ADJ
ajssms-456	243	29	traffic	traffic	NOUN
ajssms-456	243	30	areas	area	NOUN
ajssms-456	243	31	where	where	SCONJ
ajssms-456	243	32	they	they	PRON
ajssms-456	243	33	can	can	AUX
ajssms-456	243	34	easily	easily	ADV
ajssms-456	243	35	be	be	AUX
ajssms-456	243	36	seen	see	VERB
ajssms-456	243	37	by	by	ADP
ajssms-456	243	38	pedestrians	pedestrian	NOUN
ajssms-456	243	39	and	and	CCONJ
ajssms-456	243	40	or	or	CCONJ
ajssms-456	243	41	potential	potential	ADJ
ajssms-456	243	42	customers	customer	NOUN
ajssms-456	243	43	.	.	PUNCT
ajssms-456	244	1	2	2	X
ajssms-456	244	2	.	.	X
ajssms-456	244	3	firms	firm	NOUN
ajssms-456	244	4	should	should	AUX
ajssms-456	244	5	lay	lay	VERB
ajssms-456	244	6	more	more	ADJ
ajssms-456	244	7	emphasis	emphasis	NOUN
ajssms-456	244	8	on	on	ADP
ajssms-456	244	9	the	the	DET
ajssms-456	244	10	attributes	attribute	NOUN
ajssms-456	244	11	of	of	ADP
ajssms-456	244	12	products	product	NOUN
ajssms-456	244	13	in	in	ADP
ajssms-456	244	14	their	their	PRON
ajssms-456	244	15	billboard	billboard	NOUN
ajssms-456	244	16	ads	ad	NOUN
ajssms-456	244	17	.	.	PUNCT
ajssms-456	245	1	in	in	ADP
ajssms-456	245	2	other	other	ADJ
ajssms-456	245	3	words	word	NOUN
ajssms-456	245	4	,	,	PUNCT
ajssms-456	245	5	billboard	billboard	NOUN
ajssms-456	245	6	ads	ad	NOUN
ajssms-456	245	7	should	should	AUX
ajssms-456	245	8	easily	easily	ADV
ajssms-456	245	9	offer	offer	VERB
ajssms-456	245	10	information	information	NOUN
ajssms-456	245	11	on	on	ADP
ajssms-456	245	12	the	the	DET
ajssms-456	245	13	benefits	benefit	NOUN
ajssms-456	245	14	of	of	ADP
ajssms-456	245	15	products	product	NOUN
ajssms-456	245	16	being	be	AUX
ajssms-456	245	17	advertised	advertise	VERB
ajssms-456	245	18	.	.	PUNCT
ajssms-456	246	1	3	3	X
ajssms-456	246	2	.	.	X
ajssms-456	246	3	attractive	attractive	ADJ
ajssms-456	246	4	pictorials	pictorial	NOUN
ajssms-456	246	5	and	and	CCONJ
ajssms-456	246	6	simple	simple	ADJ
ajssms-456	246	7	fonts	font	NOUN
ajssms-456	246	8	should	should	AUX
ajssms-456	246	9	be	be	AUX
ajssms-456	246	10	used	use	VERB
ajssms-456	246	11	for	for	ADP
ajssms-456	246	12	the	the	DET
ajssms-456	246	13	designs	design	NOUN
ajssms-456	246	14	and	and	CCONJ
ajssms-456	246	15	write	write	NOUN
ajssms-456	246	16	-	-	PUNCT
ajssms-456	246	17	ups	up	NOUN
ajssms-456	246	18	on	on	ADP
ajssms-456	246	19	billboards	billboard	NOUN
ajssms-456	246	20	.	.	PUNCT
ajssms-456	247	1	4	4	X
ajssms-456	247	2	.	.	NOUN
ajssms-456	247	3	though	though	SCONJ
ajssms-456	247	4	quite	quite	ADV
ajssms-456	247	5	expensive	expensive	ADJ
ajssms-456	247	6	,	,	PUNCT
ajssms-456	247	7	marketers	marketer	NOUN
ajssms-456	247	8	should	should	AUX
ajssms-456	247	9	consider	consider	VERB
ajssms-456	247	10	mounting	mount	VERB
ajssms-456	247	11	more	more	ADJ
ajssms-456	247	12	billboards	billboard	NOUN
ajssms-456	247	13	at	at	ADP
ajssms-456	247	14	strategic	strategic	ADJ
ajssms-456	247	15	locations	location	NOUN
ajssms-456	247	16	to	to	PART
ajssms-456	247	17	create	create	VERB
ajssms-456	247	18	more	more	ADJ
ajssms-456	247	19	awareness	awareness	NOUN
ajssms-456	247	20	for	for	ADP
ajssms-456	247	21	their	their	PRON
ajssms-456	247	22	products	product	NOUN
ajssms-456	247	23	;	;	PUNCT
ajssms-456	247	24	in	in	ADP
ajssms-456	247	25	this	this	DET
ajssms-456	247	26	case	case	NOUN
ajssms-456	247	27	,	,	PUNCT
ajssms-456	247	28	electronic	electronic	ADJ
ajssms-456	247	29	home	home	NOUN
ajssms-456	247	30	appliances	appliance	NOUN
ajssms-456	247	31	.	.	PUNCT
ajssms-456	248	1	6	6	X
ajssms-456	248	2	.	.	X
ajssms-456	248	3	contribution	contribution	NOUN
ajssms-456	248	4	to	to	PART
ajssms-456	248	5	knowledge	knowledge	VERB
ajssms-456	248	6	the	the	DET
ajssms-456	248	7	attempt	attempt	NOUN
ajssms-456	248	8	of	of	ADP
ajssms-456	248	9	this	this	DET
ajssms-456	248	10	study	study	NOUN
ajssms-456	248	11	is	be	AUX
ajssms-456	248	12	to	to	PART
ajssms-456	248	13	examine	examine	VERB
ajssms-456	248	14	the	the	DET
ajssms-456	248	15	contributions	contribution	NOUN
ajssms-456	248	16	billboard	billboard	NOUN
ajssms-456	248	17	advertising	advertising	NOUN
ajssms-456	248	18	makes	make	VERB
ajssms-456	248	19	to	to	ADP
ajssms-456	248	20	the	the	DET
ajssms-456	248	21	promotional	promotional	ADJ
ajssms-456	248	22	efforts	effort	NOUN
ajssms-456	248	23	of	of	ADP
ajssms-456	248	24	electronic	electronic	ADJ
ajssms-456	248	25	home	home	NOUN
ajssms-456	248	26	appliance	appliance	NOUN
ajssms-456	248	27	marketers	marketer	NOUN
ajssms-456	248	28	.	.	PUNCT
ajssms-456	249	1	the	the	DET
ajssms-456	249	2	merits	merit	NOUN
ajssms-456	249	3	of	of	ADP
ajssms-456	249	4	billboard	billboard	NOUN
ajssms-456	249	5	ads	ad	NOUN
ajssms-456	249	6	were	be	AUX
ajssms-456	249	7	revealed	reveal	VERB
ajssms-456	249	8	by	by	ADP
ajssms-456	249	9	the	the	DET
ajssms-456	249	10	study	study	NOUN
ajssms-456	249	11	.	.	PUNCT
ajssms-456	250	1	this	this	DET
ajssms-456	250	2	study	study	NOUN
ajssms-456	250	3	serves	serve	VERB
ajssms-456	250	4	as	as	ADP
ajssms-456	250	5	a	a	DET
ajssms-456	250	6	source	source	NOUN
ajssms-456	250	7	of	of	ADP
ajssms-456	250	8	vital	vital	ADJ
ajssms-456	250	9	information	information	NOUN
ajssms-456	250	10	on	on	ADP
ajssms-456	250	11	one	one	NUM
ajssms-456	250	12	of	of	ADP
ajssms-456	250	13	the	the	DET
ajssms-456	250	14	above	above	ADP
ajssms-456	250	15	-	-	PUNCT
ajssms-456	250	16	the	the	DET
ajssms-456	250	17	-	-	PUNCT
ajssms-456	250	18	line	line	NOUN
ajssms-456	250	19	promotional	promotional	ADJ
ajssms-456	250	20	strategy	strategy	NOUN
ajssms-456	250	21	suitable	suitable	ADJ
ajssms-456	250	22	for	for	ADP
ajssms-456	250	23	the	the	DET
ajssms-456	250	24	marketing	marketing	NOUN
ajssms-456	250	25	electronic	electronic	ADJ
ajssms-456	250	26	home	home	NOUN
ajssms-456	250	27	appliances	appliance	NOUN
ajssms-456	250	28	.	.	PUNCT
ajssms-456	251	1	the	the	DET
ajssms-456	251	2	findings	finding	NOUN
ajssms-456	251	3	provide	provide	VERB
ajssms-456	251	4	a	a	DET
ajssms-456	251	5	good	good	ADJ
ajssms-456	251	6	lead	lead	NOUN
ajssms-456	251	7	to	to	ADP
ajssms-456	251	8	home	home	NOUN
ajssms-456	251	9	appliance	appliance	NOUN
ajssms-456	251	10	companies	company	NOUN
ajssms-456	251	11	who	who	PRON
ajssms-456	251	12	want	want	VERB
ajssms-456	251	13	to	to	PART
ajssms-456	251	14	pursue	pursue	VERB
ajssms-456	251	15	business	business	NOUN
ajssms-456	251	16	opportunities	opportunity	NOUN
ajssms-456	251	17	in	in	ADP
ajssms-456	251	18	ghana	ghana	PROPN
ajssms-456	251	19	or	or	CCONJ
ajssms-456	251	20	west	west	ADJ
ajssms-456	251	21	african	african	ADJ
ajssms-456	251	22	markets	market	NOUN
ajssms-456	251	23	.	.	PUNCT
ajssms-456	252	1	7	7	X
ajssms-456	252	2	.	.	X
ajssms-456	252	3	acknowledgements	acknowledgement	NOUN
ajssms-456	252	4	the	the	DET
ajssms-456	252	5	study	study	NOUN
ajssms-456	252	6	was	be	AUX
ajssms-456	252	7	wholly	wholly	ADV
ajssms-456	252	8	organized	organize	VERB
ajssms-456	252	9	and	and	CCONJ
ajssms-456	252	10	funded	fund	VERB
ajssms-456	252	11	by	by	ADP
ajssms-456	252	12	the	the	DET
ajssms-456	252	13	authors	author	NOUN
ajssms-456	252	14	.	.	PUNCT
ajssms-456	253	1	8	8	X
ajssms-456	253	2	.	.	X
ajssms-456	253	3	competing	compete	VERB
ajssms-456	253	4	interests	interest	NOUN
ajssms-456	253	5	authors	author	NOUN
ajssms-456	253	6	have	have	AUX
ajssms-456	253	7	declared	declare	VERB
ajssms-456	253	8	that	that	SCONJ
ajssms-456	253	9	no	no	DET
ajssms-456	253	10	competing	compete	VERB
ajssms-456	253	11	interests	interest	NOUN
ajssms-456	253	12	exist	exist	VERB
ajssms-456	253	13	.	.	PUNCT
ajssms-456	254	1	references	reference	NOUN
ajssms-456	254	2	allaway	allaway	PROPN
ajssms-456	254	3	,	,	PUNCT
ajssms-456	254	4	a.	a.	PROPN
ajssms-456	254	5	,	,	PUNCT
ajssms-456	254	6	d.	d.	PROPN
ajssms-456	254	7	berkowitz	berkowitz	PROPN
ajssms-456	254	8	and	and	CCONJ
ajssms-456	254	9	g.	g.	PROPN
ajssms-456	254	10	d'souza	d'souza	PROPN
ajssms-456	254	11	,	,	PUNCT
ajssms-456	254	12	2003	2003	NUM
ajssms-456	254	13	.	.	PUNCT
ajssms-456	255	1	spatial	spatial	ADJ
ajssms-456	255	2	diffusion	diffusion	NOUN
ajssms-456	255	3	of	of	ADP
ajssms-456	255	4	a	a	DET
ajssms-456	255	5	new	new	ADJ
ajssms-456	255	6	loyalty	loyalty	NOUN
ajssms-456	255	7	program	program	NOUN
ajssms-456	255	8	through	through	ADP
ajssms-456	255	9	a	a	DET
ajssms-456	255	10	retail	retail	ADJ
ajssms-456	255	11	market	market	NOUN
ajssms-456	255	12	.	.	PUNCT
ajssms-456	256	1	journal	journal	NOUN
ajssms-456	256	2	of	of	ADP
ajssms-456	256	3	retailing	retailing	NOUN
ajssms-456	256	4	,	,	PUNCT
ajssms-456	256	5	79(3	79(3	NUM
ajssms-456	256	6	):	):	PUNCT
ajssms-456	256	7	137	137	NUM
ajssms-456	256	8	-	-	SYM
ajssms-456	256	9	151	151	NUM
ajssms-456	256	10	.	.	PUNCT
ajssms-456	257	1	armstrong	armstrong	PROPN
ajssms-456	257	2	,	,	PUNCT
ajssms-456	257	3	j.s	j.s	PROPN
ajssms-456	257	4	.	.	PROPN
ajssms-456	257	5	,	,	PUNCT
ajssms-456	257	6	r.	r.	PROPN
ajssms-456	257	7	brodie	brodie	PROPN
ajssms-456	257	8	and	and	CCONJ
ajssms-456	257	9	a.	a.	NOUN
ajssms-456	257	10	parsons	parson	NOUN
ajssms-456	257	11	,	,	PUNCT
ajssms-456	257	12	2001	2001	NUM
ajssms-456	257	13	.	.	PUNCT
ajssms-456	258	1	hypotheses	hypothesis	NOUN
ajssms-456	258	2	in	in	ADP
ajssms-456	258	3	marketing	marketing	NOUN
ajssms-456	258	4	science	science	NOUN
ajssms-456	258	5	:	:	PUNCT
ajssms-456	258	6	literature	literature	NOUN
ajssms-456	258	7	review	review	NOUN
ajssms-456	258	8	and	and	CCONJ
ajssms-456	258	9	publication	publication	NOUN
ajssms-456	258	10	audit	audit	NOUN
ajssms-456	258	11	.	.	PUNCT
ajssms-456	259	1	marketing	marketing	NOUN
ajssms-456	259	2	letters	letter	NOUN
ajssms-456	259	3	,	,	PUNCT
ajssms-456	259	4	12(2	12(2	NUM
ajssms-456	259	5	):	):	PUNCT
ajssms-456	259	6	171	171	NUM
ajssms-456	259	7	-	-	SYM
ajssms-456	259	8	187	187	NUM
ajssms-456	259	9	.	.	PUNCT
ajssms-456	260	1	assael	assael	PROPN
ajssms-456	260	2	,	,	PUNCT
ajssms-456	260	3	h.	h.	PROPN
ajssms-456	260	4	,	,	PUNCT
ajssms-456	260	5	1981	1981	NUM
ajssms-456	260	6	.	.	PUNCT
ajssms-456	261	1	consumer	consumer	NOUN
ajssms-456	261	2	behavior	behavior	NOUN
ajssms-456	261	3	and	and	CCONJ
ajssms-456	261	4	executive	executive	ADJ
ajssms-456	261	5	action	action	NOUN
ajssms-456	261	6	.	.	PUNCT
ajssms-456	262	1	boston	boston	PROPN
ajssms-456	262	2	:	:	PUNCT
ajssms-456	263	1	kent	kent	PROPN
ajssms-456	263	2	.	.	PUNCT
ajssms-456	263	3	belch	belch	PROPN
ajssms-456	263	4	,	,	PUNCT
ajssms-456	263	5	g.	g.	PROPN
ajssms-456	263	6	and	and	CCONJ
ajssms-456	263	7	m.	m.	NOUN
ajssms-456	263	8	belch	belch	NOUN
ajssms-456	263	9	,	,	PUNCT
ajssms-456	263	10	2001	2001	NUM
ajssms-456	263	11	.	.	PUNCT
ajssms-456	264	1	advertising	advertising	NOUN
ajssms-456	264	2	and	and	CCONJ
ajssms-456	264	3	promotion	promotion	NOUN
ajssms-456	264	4	:	:	PUNCT
ajssms-456	264	5	an	an	DET
ajssms-456	264	6	integrated	integrate	VERB
ajssms-456	264	7	marketing	marketing	NOUN
ajssms-456	264	8	communications	communication	NOUN
ajssms-456	264	9	perspective	perspective	NOUN
ajssms-456	264	10	.	.	PUNCT
ajssms-456	265	1	boston	boston	PROPN
ajssms-456	265	2	:	:	PUNCT
ajssms-456	265	3	mcgraw	mcgraw	PROPN
ajssms-456	265	4	-	-	PUNCT
ajssms-456	265	5	hill	hill	NOUN
ajssms-456	265	6	.	.	PUNCT
ajssms-456	266	1	bell	bell	PROPN
ajssms-456	266	2	,	,	PUNCT
ajssms-456	266	3	d.	d.	PROPN
ajssms-456	266	4	,	,	PUNCT
ajssms-456	266	5	t.	t.	PROPN
ajssms-456	266	6	ho	ho	PROPN
ajssms-456	266	7	and	and	CCONJ
ajssms-456	266	8	c.	c.	PROPN
ajssms-456	266	9	tang	tang	PROPN
ajssms-456	266	10	,	,	PUNCT
ajssms-456	266	11	1998	1998	NUM
ajssms-456	266	12	.	.	PUNCT
ajssms-456	267	1	determining	determine	VERB
ajssms-456	267	2	where	where	SCONJ
ajssms-456	267	3	to	to	PART
ajssms-456	267	4	shop	shop	VERB
ajssms-456	267	5	:	:	PUNCT
ajssms-456	267	6	fixed	fixed	ADJ
ajssms-456	267	7	and	and	CCONJ
ajssms-456	267	8	variable	variable	ADJ
ajssms-456	267	9	costs	cost	NOUN
ajssms-456	267	10	of	of	ADP
ajssms-456	267	11	shopping	shopping	NOUN
ajssms-456	267	12	.	.	PUNCT
ajssms-456	268	1	journal	journal	PROPN
ajssms-456	268	2	of	of	ADP
ajssms-456	268	3	marketing	marketing	NOUN
ajssms-456	268	4	research	research	NOUN
ajssms-456	268	5	,	,	PUNCT
ajssms-456	268	6	35(august	35(august	NUM
ajssms-456	268	7	):	):	PUNCT
ajssms-456	268	8	352	352	NUM
ajssms-456	268	9	-	-	SYM
ajssms-456	268	10	369	369	NUM
ajssms-456	268	11	.	.	PUNCT
ajssms-456	269	1	bhargava	bhargava	PROPN
ajssms-456	269	2	,	,	PUNCT
ajssms-456	269	3	m.	m.	NOUN
ajssms-456	269	4	and	and	CCONJ
ajssms-456	269	5	n.	n.	PROPN
ajssms-456	269	6	donthu	donthu	PROPN
ajssms-456	269	7	,	,	PUNCT
ajssms-456	269	8	1999	1999	NUM
ajssms-456	269	9	.	.	PUNCT
ajssms-456	270	1	sales	sale	NOUN
ajssms-456	270	2	response	response	NOUN
ajssms-456	270	3	to	to	ADP
ajssms-456	270	4	outdoor	outdoor	ADJ
ajssms-456	270	5	advertising	advertising	NOUN
ajssms-456	270	6	.	.	PUNCT
ajssms-456	271	1	journal	journal	NOUN
ajssms-456	271	2	of	of	ADP
ajssms-456	271	3	advertising	advertising	NOUN
ajssms-456	271	4	research	research	NOUN
ajssms-456	271	5	,	,	PUNCT
ajssms-456	271	6	39(4	39(4	NUM
ajssms-456	271	7	):	):	PUNCT
ajssms-456	271	8	7	7	NUM
ajssms-456	271	9	-	-	SYM
ajssms-456	271	10	18	18	NUM
ajssms-456	271	11	.	.	PUNCT
ajssms-456	272	1	bhargava	bhargava	PROPN
ajssms-456	272	2	,	,	PUNCT
ajssms-456	272	3	m.	m.	NOUN
ajssms-456	272	4	,	,	PUNCT
ajssms-456	272	5	n.	n.	PROPN
ajssms-456	272	6	donthu	donthu	PROPN
ajssms-456	272	7	and	and	CCONJ
ajssms-456	272	8	r.	r.	PROPN
ajssms-456	272	9	caron	caron	PROPN
ajssms-456	272	10	,	,	PUNCT
ajssms-456	272	11	1994	1994	NUM
ajssms-456	272	12	.	.	PUNCT
ajssms-456	273	1	improving	improve	VERB
ajssms-456	273	2	the	the	DET
ajssms-456	273	3	effectiveness	effectiveness	NOUN
ajssms-456	273	4	of	of	ADP
ajssms-456	273	5	outdoor	outdoor	ADJ
ajssms-456	273	6	advertising	advertising	NOUN
ajssms-456	273	7	:	:	PUNCT
ajssms-456	273	8	lessons	lesson	NOUN
ajssms-456	273	9	from	from	ADP
ajssms-456	273	10	a	a	DET
ajssms-456	273	11	study	study	NOUN
ajssms-456	273	12	of	of	ADP
ajssms-456	273	13	282	282	NUM
ajssms-456	273	14	campaigns	campaign	NOUN
ajssms-456	273	15	.	.	PUNCT
ajssms-456	274	1	journal	journal	NOUN
ajssms-456	274	2	of	of	ADP
ajssms-456	274	3	advertising	advertising	NOUN
ajssms-456	274	4	research	research	NOUN
ajssms-456	274	5	,	,	PUNCT
ajssms-456	274	6	34(2	34(2	NUM
ajssms-456	274	7	):	):	PUNCT
ajssms-456	274	8	46	46	NUM
ajssms-456	274	9	-	-	SYM
ajssms-456	274	10	55	55	NUM
ajssms-456	274	11	.	.	PUNCT
ajssms-456	275	1	blasko	blasko	PROPN
ajssms-456	275	2	,	,	PUNCT
ajssms-456	275	3	v.	v.	PROPN
ajssms-456	275	4	,	,	PUNCT
ajssms-456	275	5	1985	1985	NUM
ajssms-456	275	6	.	.	PUNCT
ajssms-456	276	1	a	a	DET
ajssms-456	276	2	content	content	NOUN
ajssms-456	276	3	analysis	analysis	NOUN
ajssms-456	276	4	of	of	ADP
ajssms-456	276	5	the	the	DET
ajssms-456	276	6	creative	creative	ADJ
ajssms-456	276	7	characteristics	characteristic	NOUN
ajssms-456	276	8	of	of	ADP
ajssms-456	276	9	outdoor	outdoor	ADJ
ajssms-456	276	10	advertising	advertising	NOUN
ajssms-456	276	11	:	:	PUNCT
ajssms-456	276	12	national	national	ADJ
ajssms-456	276	13	vs.	vs.	ADP
ajssms-456	276	14	regional	regional	ADJ
ajssms-456	276	15	differences	difference	NOUN
ajssms-456	276	16	.	.	PUNCT
ajssms-456	277	1	in	in	ADP
ajssms-456	277	2	proceedings	proceeding	NOUN
ajssms-456	277	3	of	of	ADP
ajssms-456	277	4	the	the	DET
ajssms-456	277	5	,	,	PUNCT
ajssms-456	277	6	1985	1985	NUM
ajssms-456	277	7	conference	conference	NOUN
ajssms-456	277	8	of	of	ADP
ajssms-456	277	9	the	the	DET
ajssms-456	277	10	american	american	PROPN
ajssms-456	277	11	academy	academy	PROPN
ajssms-456	277	12	of	of	ADP
ajssms-456	277	13	advertising	advertising	PROPN
ajssms-456	277	14	,	,	PUNCT
ajssms-456	277	15	nancy	nancy	PROPN
ajssms-456	277	16	stephens	stephens	PROPN
ajssms-456	277	17	,	,	PUNCT
ajssms-456	277	18	eds	ed	NOUN
ajssms-456	277	19	.	.	PUNCT
ajssms-456	278	1	tempe	tempe	PROPN
ajssms-456	278	2	,	,	PUNCT
ajssms-456	278	3	az	az	PROPN
ajssms-456	278	4	.	.	PUNCT
ajssms-456	278	5	burgoon	burgoon	PROPN
ajssms-456	278	6	,	,	PUNCT
ajssms-456	278	7	m.	m.	NOUN
ajssms-456	278	8	,	,	PUNCT
ajssms-456	278	9	f.	f.	PROPN
ajssms-456	278	10	hunsacker	hunsacker	PROPN
ajssms-456	278	11	and	and	CCONJ
ajssms-456	278	12	e.	e.	PROPN
ajssms-456	278	13	dawson	dawson	PROPN
ajssms-456	278	14	,	,	PUNCT
ajssms-456	278	15	1994	1994	NUM
ajssms-456	278	16	.	.	PUNCT
ajssms-456	279	1	approaches	approach	NOUN
ajssms-456	279	2	to	to	ADP
ajssms-456	279	3	gaining	gain	VERB
ajssms-456	279	4	compliance	compliance	NOUN
ajssms-456	279	5	.	.	PUNCT
ajssms-456	280	1	human	human	ADJ
ajssms-456	280	2	communication	communication	NOUN
ajssms-456	280	3	.	.	PUNCT
ajssms-456	281	1	thousand	thousand	NUM
ajssms-456	281	2	oaks	oak	NOUN
ajssms-456	281	3	,	,	PUNCT
ajssms-456	281	4	ca	can	AUX
ajssms-456	281	5	:	:	PUNCT
ajssms-456	281	6	sage	sage	VERB
ajssms-456	281	7	.	.	PUNCT
ajssms-456	282	1	pp	pp	ADP
ajssms-456	282	2	:	:	PUNCT
ajssms-456	283	1	203–217	203–217	NUM
ajssms-456	283	2	.	.	PUNCT
ajssms-456	283	3	cannon	cannon	NOUN
ajssms-456	283	4	,	,	PUNCT
ajssms-456	283	5	h.	h.	PROPN
ajssms-456	283	6	and	and	CCONJ
ajssms-456	283	7	e.	e.	PROPN
ajssms-456	283	8	riordan	riordan	PROPN
ajssms-456	283	9	,	,	PUNCT
ajssms-456	283	10	1994	1994	NUM
ajssms-456	283	11	.	.	PUNCT
ajssms-456	284	1	effective	effective	ADJ
ajssms-456	284	2	reach	reach	NOUN
ajssms-456	284	3	and	and	CCONJ
ajssms-456	284	4	frequency	frequency	NOUN
ajssms-456	284	5	:	:	PUNCT
ajssms-456	284	6	does	do	AUX
ajssms-456	284	7	it	it	PRON
ajssms-456	284	8	really	really	ADV
ajssms-456	284	9	make	make	VERB
ajssms-456	284	10	sense	sense	NOUN
ajssms-456	284	11	.	.	PUNCT
ajssms-456	285	1	journal	journal	NOUN
ajssms-456	285	2	of	of	ADP
ajssms-456	285	3	advertising	advertising	NOUN
ajssms-456	285	4	research	research	NOUN
ajssms-456	285	5	,	,	PUNCT
ajssms-456	285	6	34(2	34(2	NUM
ajssms-456	285	7	):	):	PUNCT
ajssms-456	285	8	19	19	NUM
ajssms-456	285	9	-	-	SYM
ajssms-456	285	10	29	29	NUM
ajssms-456	285	11	.	.	PUNCT
ajssms-456	286	1	celsi	celsi	PROPN
ajssms-456	286	2	,	,	PUNCT
ajssms-456	286	3	r.	r.	PROPN
ajssms-456	286	4	and	and	CCONJ
ajssms-456	286	5	j.	j.	PROPN
ajssms-456	286	6	olson	olson	PROPN
ajssms-456	286	7	,	,	PUNCT
ajssms-456	286	8	1988	1988	NUM
ajssms-456	286	9	.	.	PUNCT
ajssms-456	287	1	the	the	DET
ajssms-456	287	2	role	role	NOUN
ajssms-456	287	3	of	of	ADP
ajssms-456	287	4	involvement	involvement	NOUN
ajssms-456	287	5	in	in	ADP
ajssms-456	287	6	attention	attention	NOUN
ajssms-456	287	7	and	and	CCONJ
ajssms-456	287	8	comprehension	comprehension	NOUN
ajssms-456	287	9	processes	process	NOUN
ajssms-456	287	10	.	.	PUNCT
ajssms-456	288	1	journal	journal	NOUN
ajssms-456	288	2	of	of	ADP
ajssms-456	288	3	consumer	consumer	NOUN
ajssms-456	288	4	research	research	NOUN
ajssms-456	288	5	,	,	PUNCT
ajssms-456	288	6	15(2	15(2	NUM
ajssms-456	288	7	):	):	PUNCT
ajssms-456	288	8	210224	210224	NUM
ajssms-456	288	9	.	.	PUNCT
ajssms-456	289	1	donthu	donthu	PROPN
ajssms-456	289	2	,	,	PUNCT
ajssms-456	289	3	n.	n.	PROPN
ajssms-456	289	4	,	,	PUNCT
ajssms-456	289	5	j.	j.	PROPN
ajssms-456	289	6	cherian	cherian	PROPN
ajssms-456	289	7	and	and	CCONJ
ajssms-456	289	8	m.	m.	PROPN
ajssms-456	289	9	bhargava	bhargava	PROPN
ajssms-456	289	10	,	,	PUNCT
ajssms-456	289	11	1993	1993	NUM
ajssms-456	289	12	.	.	PUNCT
ajssms-456	290	1	factors	factor	NOUN
ajssms-456	290	2	influencing	influence	VERB
ajssms-456	290	3	recall	recall	NOUN
ajssms-456	290	4	of	of	ADP
ajssms-456	290	5	outdoor	outdoor	ADJ
ajssms-456	290	6	advertising	advertising	NOUN
ajssms-456	290	7	.	.	PUNCT
ajssms-456	291	1	journal	journal	NOUN
ajssms-456	291	2	of	of	ADP
ajssms-456	291	3	advertising	advertising	NOUN
ajssms-456	291	4	research	research	NOUN
ajssms-456	291	5	,	,	PUNCT
ajssms-456	291	6	33(3	33(3	NUM
ajssms-456	291	7	):	):	PUNCT
ajssms-456	291	8	6472	6472	NUM
ajssms-456	291	9	.	.	PUNCT
ajssms-456	292	1	ephron	ephron	PROPN
ajssms-456	292	2	,	,	PUNCT
ajssms-456	292	3	e.	e.	PROPN
ajssms-456	292	4	,	,	PUNCT
ajssms-456	292	5	1997	1997	NUM
ajssms-456	292	6	.	.	PUNCT
ajssms-456	293	1	recency	recency	NOUN
ajssms-456	293	2	planning	planning	NOUN
ajssms-456	293	3	.	.	PUNCT
ajssms-456	294	1	journal	journal	NOUN
ajssms-456	294	2	of	of	ADP
ajssms-456	294	3	advertising	advertising	NOUN
ajssms-456	294	4	research	research	NOUN
ajssms-456	294	5	,	,	PUNCT
ajssms-456	294	6	37(4	37(4	PROPN
ajssms-456	294	7	):	):	PUNCT
ajssms-456	294	8	61	61	NUM
ajssms-456	294	9	-	-	SYM
ajssms-456	294	10	66	66	NUM
ajssms-456	294	11	.	.	PUNCT
ajssms-456	295	1	ephron	ephron	PROPN
ajssms-456	295	2	,	,	PUNCT
ajssms-456	295	3	e.	e.	PROPN
ajssms-456	295	4	,	,	PUNCT
ajssms-456	295	5	2004	2004	NUM
ajssms-456	295	6	.	.	PUNCT
ajssms-456	296	1	visibility	visibility	NOUN
ajssms-456	296	2	adjustments	adjustment	NOUN
ajssms-456	296	3	in	in	ADP
ajssms-456	296	4	audience	audience	PROPN
ajssms-456	296	5	measurement	measurement	NOUN
ajssms-456	296	6	.	.	PUNCT
ajssms-456	297	1	admap	admap	PROPN
ajssms-456	297	2	.	.	PUNCT
ajssms-456	298	1	jahr	jahr	PROPN
ajssms-456	298	2	,	,	PUNCT
ajssms-456	298	3	110(448	110(448	NUM
ajssms-456	298	4	):	):	PUNCT
ajssms-456	298	5	30	30	NUM
ajssms-456	298	6	-	-	SYM
ajssms-456	298	7	31	31	NUM
ajssms-456	298	8	.	.	PUNCT
ajssms-456	299	1	fitts	fitts	PROPN
ajssms-456	299	2	,	,	PUNCT
ajssms-456	299	3	r.	r.	PROPN
ajssms-456	299	4	and	and	CCONJ
ajssms-456	299	5	w.	w.	PROPN
ajssms-456	299	6	hewett	hewett	PROPN
ajssms-456	299	7	,	,	PUNCT
ajssms-456	299	8	1977	1977	NUM
ajssms-456	299	9	.	.	PUNCT
ajssms-456	300	1	utilizing	utilize	VERB
ajssms-456	300	2	the	the	DET
ajssms-456	300	3	before	before	ADV
ajssms-456	300	4	after	after	ADP
ajssms-456	300	5	with	with	ADP
ajssms-456	300	6	control	control	NOUN
ajssms-456	300	7	group	group	NOUN
ajssms-456	300	8	experimental	experimental	ADJ
ajssms-456	300	9	design	design	NOUN
ajssms-456	300	10	to	to	PART
ajssms-456	300	11	evaluate	evaluate	VERB
ajssms-456	300	12	an	an	DET
ajssms-456	300	13	outdoor	outdoor	ADJ
ajssms-456	300	14	advertising	advertising	NOUN
ajssms-456	300	15	campaign	campaign	NOUN
ajssms-456	300	16	.	.	PUNCT
ajssms-456	301	1	journal	journal	NOUN
ajssms-456	301	2	of	of	ADP
ajssms-456	301	3	advertising	advertising	NOUN
ajssms-456	301	4	,	,	PUNCT
ajssms-456	301	5	6(1	6(1	NUM
ajssms-456	301	6	):	):	PUNCT
ajssms-456	301	7	26	26	NUM
ajssms-456	301	8	-	-	SYM
ajssms-456	301	9	28	28	NUM
ajssms-456	301	10	.	.	PUNCT
ajssms-456	302	1	godin	godin	VERB
ajssms-456	302	2	,	,	PUNCT
ajssms-456	302	3	s.	s.	PROPN
ajssms-456	302	4	,	,	PUNCT
ajssms-456	302	5	1999	1999	NUM
ajssms-456	302	6	.	.	PUNCT
ajssms-456	303	1	permission	permission	NOUN
ajssms-456	303	2	marketing	marketing	NOUN
ajssms-456	303	3	.	.	PUNCT
ajssms-456	304	1	new	new	PROPN
ajssms-456	304	2	york	york	PROPN
ajssms-456	304	3	:	:	PUNCT
ajssms-456	304	4	simon	simon	PROPN
ajssms-456	304	5	&	&	CCONJ
ajssms-456	304	6	schuster	schuster	PROPN
ajssms-456	304	7	.	.	PUNCT
ajssms-456	305	1	http://www.advertolog.com/agencies/zenithoptimedia-londonyear-2005media-billboard	http://www.advertolog.com/agencies/zenithoptimedia-londonyear-2005media-billboard	ADV
ajssms-456	305	2	.	.	PUNCT
ajssms-456	306	1	[	[	X
ajssms-456	306	2	accessed	access	VERB
ajssms-456	306	3	22/05/2015	22/05/2015	NUM
ajssms-456	306	4	]	]	PUNCT
ajssms-456	306	5	.	.	PUNCT
ajssms-456	307	1	https://www.oaaa.org/newsevents/news/pressreleases/tabid/327/archive/true/default.aspx	https://www.oaaa.org/newsevents/news/pressreleases/tabid/327/archive/true/default.aspx	X
ajssms-456	307	2	.	.	PUNCT
ajssms-456	308	1	[	[	X
ajssms-456	308	2	accessed	access	VERB
ajssms-456	308	3	22/05/2015	22/05/2015	NUM
ajssms-456	308	4	]	]	PUNCT
ajssms-456	308	5	.	.	PUNCT
ajssms-456	309	1	huff	huff	PROPN
ajssms-456	309	2	,	,	PUNCT
ajssms-456	309	3	d.	d.	PROPN
ajssms-456	309	4	,	,	PUNCT
ajssms-456	309	5	1964	1964	NUM
ajssms-456	309	6	.	.	PUNCT
ajssms-456	310	1	defining	define	VERB
ajssms-456	310	2	and	and	CCONJ
ajssms-456	310	3	estimating	estimate	VERB
ajssms-456	310	4	a	a	DET
ajssms-456	310	5	trade	trade	NOUN
ajssms-456	310	6	area	area	NOUN
ajssms-456	310	7	.	.	PUNCT
ajssms-456	311	1	journal	journal	NOUN
ajssms-456	311	2	of	of	ADP
ajssms-456	311	3	marketing	marketing	NOUN
ajssms-456	311	4	research	research	NOUN
ajssms-456	311	5	,	,	PUNCT
ajssms-456	311	6	28(7	28(7	NUM
ajssms-456	311	7	):	):	PUNCT
ajssms-456	311	8	34	34	NUM
ajssms-456	311	9	-	-	SYM
ajssms-456	311	10	38	38	NUM
ajssms-456	311	11	.	.	PUNCT
ajssms-456	312	1	katz	katz	PROPN
ajssms-456	312	2	,	,	PUNCT
ajssms-456	312	3	h.	h.	PROPN
ajssms-456	312	4	,	,	PUNCT
ajssms-456	312	5	2003	2003	NUM
ajssms-456	312	6	.	.	PUNCT
ajssms-456	313	1	the	the	DET
ajssms-456	313	2	media	medium	NOUN
ajssms-456	313	3	handbook	handbook	NOUN
ajssms-456	313	4	:	:	PUNCT
ajssms-456	313	5	a	a	DET
ajssms-456	313	6	complete	complete	ADJ
ajssms-456	313	7	guide	guide	NOUN
ajssms-456	313	8	to	to	ADP
ajssms-456	313	9	advertising	advertising	NOUN
ajssms-456	313	10	media	medium	NOUN
ajssms-456	313	11	selection	selection	NOUN
ajssms-456	313	12	,	,	PUNCT
ajssms-456	313	13	planning	planning	NOUN
ajssms-456	313	14	,	,	PUNCT
ajssms-456	313	15	research	research	NOUN
ajssms-456	313	16	,	,	PUNCT
ajssms-456	313	17	and	and	CCONJ
ajssms-456	313	18	buying	buying	NOUN
ajssms-456	313	19	.	.	PUNCT
ajssms-456	314	1	2nd	2nd	ADJ
ajssms-456	314	2	edn	edn	PROPN
ajssms-456	314	3	.	.	PUNCT
ajssms-456	314	4	,	,	PUNCT
ajssms-456	314	5	mahwah	mahwah	PROPN
ajssms-456	314	6	nj	nj	PROPN
ajssms-456	314	7	:	:	PUNCT
ajssms-456	314	8	lawrence	lawrence	PROPN
ajssms-456	314	9	erlbaum	erlbaum	PROPN
ajssms-456	314	10	.	.	PUNCT
ajssms-456	315	1	pp	pp	ADP
ajssms-456	315	2	:	:	PUNCT
ajssms-456	315	3	92	92	NUM
ajssms-456	315	4	.	.	PUNCT
ajssms-456	316	1	kelley	kelley	PROPN
ajssms-456	316	2	,	,	PUNCT
ajssms-456	316	3	l.	l.	PROPN
ajssms-456	316	4	and	and	CCONJ
ajssms-456	316	5	d.	d.	PROPN
ajssms-456	316	6	jugenheimer	jugenheimer	PROPN
ajssms-456	316	7	,	,	PUNCT
ajssms-456	316	8	2004	2004	NUM
ajssms-456	316	9	.	.	PUNCT
ajssms-456	317	1	advertising	advertising	NOUN
ajssms-456	317	2	media	medium	NOUN
ajssms-456	317	3	planning	planning	NOUN
ajssms-456	317	4	:	:	PUNCT
ajssms-456	317	5	a	a	DET
ajssms-456	317	6	brand	brand	NOUN
ajssms-456	317	7	management	management	NOUN
ajssms-456	317	8	approach	approach	NOUN
ajssms-456	317	9	.	.	PUNCT
ajssms-456	318	1	armonk	armonk	PROPN
ajssms-456	318	2	,	,	PUNCT
ajssms-456	318	3	ny	ny	PROPN
ajssms-456	318	4	:	:	PUNCT
ajssms-456	318	5	m.e	m.e	PROPN
ajssms-456	318	6	.	.	PROPN
ajssms-456	318	7	sharpe	sharpe	PROPN
ajssms-456	318	8	.	.	PROPN
ajssms-456	318	9	mowen	mowen	PROPN
ajssms-456	318	10	,	,	PUNCT
ajssms-456	318	11	j.	j.	PROPN
ajssms-456	318	12	and	and	CCONJ
ajssms-456	318	13	m.	m.	PROPN
ajssms-456	318	14	minor	minor	PROPN
ajssms-456	318	15	,	,	PUNCT
ajssms-456	318	16	1998	1998	NUM
ajssms-456	318	17	.	.	PUNCT
ajssms-456	319	1	consumer	consumer	NOUN
ajssms-456	319	2	behavior	behavior	NOUN
ajssms-456	319	3	.	.	PUNCT
ajssms-456	320	1	5th	5th	ADJ
ajssms-456	320	2	edn	edn	NOUN
ajssms-456	320	3	.	.	PUNCT
ajssms-456	321	1	:	:	PUNCT
ajssms-456	321	2	prentice	prentice	NOUN
ajssms-456	321	3	-	-	PUNCT
ajssms-456	321	4	hall	hall	NOUN
ajssms-456	321	5	.	.	PUNCT
ajssms-456	322	1	murray	murray	PROPN
ajssms-456	322	2	,	,	PUNCT
ajssms-456	322	3	g.	g.	PROPN
ajssms-456	322	4	and	and	CCONJ
ajssms-456	322	5	j.	j.	PROPN
ajssms-456	322	6	jenkins	jenkins	PROPN
ajssms-456	322	7	,	,	PUNCT
ajssms-456	322	8	1992	1992	NUM
ajssms-456	322	9	.	.	PUNCT
ajssms-456	323	1	the	the	DET
ajssms-456	323	2	concept	concept	NOUN
ajssms-456	323	3	of	of	ADP
ajssms-456	323	4	effective	effective	ADJ
ajssms-456	323	5	reach	reach	NOUN
ajssms-456	323	6	in	in	ADP
ajssms-456	323	7	advertising	advertising	NOUN
ajssms-456	323	8	.	.	PUNCT
ajssms-456	324	1	journal	journal	NOUN
ajssms-456	324	2	of	of	ADP
ajssms-456	324	3	advertising	advertising	NOUN
ajssms-456	324	4	research	research	NOUN
ajssms-456	324	5	,	,	PUNCT
ajssms-456	324	6	32(3	32(3	NUM
ajssms-456	324	7	):	):	PUNCT
ajssms-456	324	8	34	34	NUM
ajssms-456	324	9	-	-	SYM
ajssms-456	324	10	42	42	NUM
ajssms-456	324	11	.	.	PUNCT
ajssms-456	325	1	reilly	reilly	PROPN
ajssms-456	325	2	,	,	PUNCT
ajssms-456	325	3	w.	w.	PROPN
ajssms-456	325	4	,	,	PUNCT
ajssms-456	325	5	1931	1931	NUM
ajssms-456	325	6	.	.	PUNCT
ajssms-456	326	1	the	the	DET
ajssms-456	326	2	law	law	NOUN
ajssms-456	326	3	of	of	ADP
ajssms-456	326	4	retail	retail	ADJ
ajssms-456	326	5	gravitation	gravitation	NOUN
ajssms-456	326	6	.	.	PUNCT
ajssms-456	327	1	new	new	PROPN
ajssms-456	327	2	york	york	PROPN
ajssms-456	327	3	,	,	PUNCT
ajssms-456	327	4	wj	wj	PROPN
ajssms-456	327	5	:	:	PUNCT
ajssms-456	327	6	reilly	reilly	PROPN
ajssms-456	327	7	inc	inc	PROPN
ajssms-456	327	8	.	.	PROPN
ajssms-456	327	9	shimp	shimp	PROPN
ajssms-456	327	10	,	,	PUNCT
ajssms-456	327	11	t.	t.	NOUN
ajssms-456	327	12	,	,	PUNCT
ajssms-456	327	13	2000	2000	NUM
ajssms-456	327	14	.	.	PUNCT
ajssms-456	328	1	advertising	advertising	NOUN
ajssms-456	328	2	,	,	PUNCT
ajssms-456	328	3	promotion	promotion	NOUN
ajssms-456	328	4	&	&	CCONJ
ajssms-456	328	5	supplemental	supplemental	ADJ
ajssms-456	328	6	aspects	aspect	NOUN
ajssms-456	328	7	of	of	ADP
ajssms-456	328	8	integrated	integrate	VERB
ajssms-456	328	9	marketing	marketing	NOUN
ajssms-456	328	10	communications	communication	NOUN
ajssms-456	328	11	.	.	PUNCT
ajssms-456	329	1	5th	5th	ADJ
ajssms-456	329	2	edn	edn	NOUN
ajssms-456	329	3	.	.	PUNCT
ajssms-456	329	4	,	,	PUNCT
ajssms-456	329	5	il	il	PROPN
ajssms-456	329	6	:	:	PUNCT
ajssms-456	329	7	dryden	dryden	PROPN
ajssms-456	329	8	press	press	PROPN
ajssms-456	329	9	.	.	PUNCT
ajssms-456	330	1	sissors	sissor	NOUN
ajssms-456	330	2	,	,	PUNCT
ajssms-456	330	3	j.	j.	PROPN
ajssms-456	330	4	and	and	CCONJ
ajssms-456	330	5	r.	r.	PROPN
ajssms-456	330	6	baron	baron	PROPN
ajssms-456	330	7	,	,	PUNCT
ajssms-456	330	8	2002	2002	NUM
ajssms-456	330	9	.	.	PUNCT
ajssms-456	331	1	advertising	advertising	NOUN
ajssms-456	331	2	media	medium	NOUN
ajssms-456	331	3	planning	planning	NOUN
ajssms-456	331	4	.	.	PUNCT
ajssms-456	332	1	6th	6th	ADJ
ajssms-456	332	2	edn	edn	PROPN
ajssms-456	332	3	.	.	PUNCT
ajssms-456	332	4	,	,	PUNCT
ajssms-456	332	5	ny	ny	PROPN
ajssms-456	332	6	:	:	PUNCT
ajssms-456	332	7	mcgraw	mcgraw	PROPN
ajssms-456	332	8	-	-	PUNCT
ajssms-456	332	9	hill	hill	PROPN
ajssms-456	332	10	.	.	PUNCT
ajssms-456	333	1	taylor	taylor	PROPN
ajssms-456	333	2	,	,	PUNCT
ajssms-456	333	3	c.	c.	PROPN
ajssms-456	333	4	,	,	PUNCT
ajssms-456	333	5	1997	1997	NUM
ajssms-456	333	6	.	.	PUNCT
ajssms-456	334	1	a	a	DET
ajssms-456	334	2	technology	technology	NOUN
ajssms-456	334	3	whose	whose	DET
ajssms-456	334	4	time	time	NOUN
ajssms-456	334	5	has	have	AUX
ajssms-456	334	6	come	come	VERB
ajssms-456	334	7	or	or	CCONJ
ajssms-456	334	8	the	the	DET
ajssms-456	334	9	same	same	ADJ
ajssms-456	334	10	old	old	ADJ
ajssms-456	334	11	litter	litter	NOUN
ajssms-456	334	12	on	on	ADP
ajssms-456	334	13	a	a	DET
ajssms-456	334	14	stick	stick	NOUN
ajssms-456	334	15	?	?	PUNCT
ajssms-456	335	1	an	an	DET
ajssms-456	335	2	analysis	analysis	NOUN
ajssms-456	335	3	of	of	ADP
ajssms-456	335	4	changeable	changeable	ADJ
ajssms-456	335	5	message	message	NOUN
ajssms-456	335	6	billboards	billboard	NOUN
ajssms-456	335	7	.	.	PUNCT
ajssms-456	336	1	journal	journal	NOUN
ajssms-456	336	2	of	of	ADP
ajssms-456	336	3	public	public	ADJ
ajssms-456	336	4	policy	policy	NOUN
ajssms-456	336	5	and	and	CCONJ
ajssms-456	336	6	marketing	marketing	NOUN
ajssms-456	336	7	,	,	PUNCT
ajssms-456	336	8	16(2	16(2	NUM
ajssms-456	336	9	):	):	PUNCT
ajssms-456	336	10	179–186	179–186	NUM
ajssms-456	336	11	.	.	PUNCT
ajssms-456	337	1	taylor	taylor	PROPN
ajssms-456	337	2	,	,	PUNCT
ajssms-456	337	3	c.	c.	PROPN
ajssms-456	337	4	and	and	CCONJ
ajssms-456	337	5	g.	g.	PROPN
ajssms-456	337	6	franke	franke	PROPN
ajssms-456	337	7	,	,	PUNCT
ajssms-456	337	8	2003	2003	NUM
ajssms-456	337	9	.	.	PUNCT
ajssms-456	338	1	business	business	NOUN
ajssms-456	338	2	perceptions	perception	NOUN
ajssms-456	338	3	of	of	ADP
ajssms-456	338	4	the	the	DET
ajssms-456	338	5	role	role	NOUN
ajssms-456	338	6	of	of	ADP
ajssms-456	338	7	billboards	billboard	NOUN
ajssms-456	338	8	in	in	ADP
ajssms-456	338	9	the	the	DET
ajssms-456	338	10	u.s	u.s	PROPN
ajssms-456	338	11	.	.	PROPN
ajssms-456	338	12	economy	economy	NOUN
ajssms-456	338	13	.	.	PUNCT
ajssms-456	339	1	journal	journal	NOUN
ajssms-456	339	2	of	of	ADP
ajssms-456	339	3	advertising	advertising	NOUN
ajssms-456	339	4	research	research	NOUN
ajssms-456	339	5	,	,	PUNCT
ajssms-456	339	6	june	june	PROPN
ajssms-456	339	7	,	,	PUNCT
ajssms-456	339	8	43(2	43(2	NUM
ajssms-456	339	9	):	):	PUNCT
ajssms-456	339	10	150	150	NUM
ajssms-456	339	11	-	-	SYM
ajssms-456	339	12	161	161	NUM
ajssms-456	339	13	.	.	PUNCT
ajssms-456	340	1	vanden	vanden	PROPN
ajssms-456	340	2	bergh	bergh	PROPN
ajssms-456	340	3	,	,	PUNCT
ajssms-456	340	4	b.g	b.g	PROPN
ajssms-456	340	5	.	.	PROPN
ajssms-456	340	6	and	and	CCONJ
ajssms-456	340	7	h.	h.	PROPN
ajssms-456	340	8	katz	katz	PROPN
ajssms-456	340	9	,	,	PUNCT
ajssms-456	340	10	1999	1999	NUM
ajssms-456	340	11	.	.	PUNCT
ajssms-456	341	1	advertising	advertising	NOUN
ajssms-456	341	2	principles	principle	NOUN
ajssms-456	341	3	:	:	PUNCT
ajssms-456	341	4	choice	choice	NOUN
ajssms-456	341	5	,	,	PUNCT
ajssms-456	341	6	challenge	challenge	NOUN
ajssms-456	341	7	,	,	PUNCT
ajssms-456	341	8	change	change	NOUN
ajssms-456	341	9	.	.	PUNCT
ajssms-456	342	1	lincolnwood	lincolnwood	PROPN
ajssms-456	342	2	:	:	PUNCT
ajssms-456	342	3	ntc	ntc	PROPN
ajssms-456	342	4	press	press	PROPN
ajssms-456	342	5	.	.	PUNCT
ajssms-456	343	1	woodside	woodside	PROPN
ajssms-456	343	2	,	,	PUNCT
ajssms-456	343	3	a.	a.	NOUN
ajssms-456	343	4	,	,	PUNCT
ajssms-456	343	5	1990	1990	NUM
ajssms-456	343	6	.	.	PUNCT
ajssms-456	344	1	outdoor	outdoor	ADJ
ajssms-456	344	2	advertising	advertising	NOUN
ajssms-456	344	3	as	as	ADP
ajssms-456	344	4	experiments	experiment	NOUN
ajssms-456	344	5	.	.	PUNCT
ajssms-456	345	1	journal	journal	NOUN
ajssms-456	345	2	of	of	ADP
ajssms-456	345	3	the	the	DET
ajssms-456	345	4	academy	academy	NOUN
ajssms-456	345	5	of	of	ADP
ajssms-456	345	6	marketing	marketing	NOUN
ajssms-456	345	7	science	science	NOUN
ajssms-456	345	8	,	,	PUNCT
ajssms-456	345	9	18(3	18(3	NUM
ajssms-456	345	10	):	):	PUNCT
ajssms-456	345	11	229	229	NUM
ajssms-456	345	12	.	.	PUNCT
ajssms-456	346	1	views	view	NOUN
ajssms-456	346	2	and	and	CCONJ
ajssms-456	346	3	opinions	opinion	NOUN
ajssms-456	346	4	expressed	express	VERB
ajssms-456	346	5	in	in	ADP
ajssms-456	346	6	this	this	DET
ajssms-456	346	7	article	article	NOUN
ajssms-456	346	8	are	be	AUX
ajssms-456	346	9	the	the	DET
ajssms-456	346	10	views	view	NOUN
ajssms-456	346	11	and	and	CCONJ
ajssms-456	346	12	opinions	opinion	NOUN
ajssms-456	346	13	of	of	ADP
ajssms-456	346	14	the	the	DET
ajssms-456	346	15	authors	author	NOUN
ajssms-456	346	16	,	,	PUNCT
ajssms-456	346	17	asian	asian	ADJ
ajssms-456	346	18	journal	journal	NOUN
ajssms-456	346	19	of	of	ADP
ajssms-456	346	20	social	social	ADJ
ajssms-456	346	21	sciences	science	NOUN
ajssms-456	346	22	and	and	CCONJ
ajssms-456	346	23	management	management	NOUN
ajssms-456	346	24	studies	study	NOUN
ajssms-456	346	25	shall	shall	AUX
ajssms-456	346	26	not	not	PART
ajssms-456	346	27	be	be	AUX
ajssms-456	346	28	responsible	responsible	ADJ
ajssms-456	346	29	or	or	CCONJ
ajssms-456	346	30	answerable	answerable	ADJ
ajssms-456	346	31	for	for	ADP
ajssms-456	346	32	any	any	DET
ajssms-456	346	33	loss	loss	NOUN
ajssms-456	346	34	,	,	PUNCT
ajssms-456	346	35	damage	damage	NOUN
ajssms-456	346	36	or	or	CCONJ
ajssms-456	346	37	liability	liability	NOUN
ajssms-456	346	38	etc	etc	X
ajssms-456	346	39	.	.	X
ajssms-456	347	1	caused	cause	VERB
ajssms-456	347	2	in	in	ADP
ajssms-456	347	3	relation	relation	NOUN
ajssms-456	347	4	to	to	PART
ajssms-456	347	5	/	/	PUNCT
ajssms-456	347	6	arising	arise	VERB
ajssms-456	347	7	out	out	ADP
ajssms-456	347	8	of	of	ADP
ajssms-456	347	9	the	the	DET
ajssms-456	347	10	use	use	NOUN
ajssms-456	347	11	of	of	ADP
ajssms-456	347	12	the	the	DET
ajssms-456	347	13	content	content	NOUN
ajssms-456	347	14	.	.	PUNCT
ajssms-456	348	1	http://www.advertolog.com/agencies/zenithoptimedia-londonyear-2005media-billboard	http://www.advertolog.com/agencies/zenithoptimedia-londonyear-2005media-billboard	ADJ
ajssms-456	348	2	http://www.oaaa.org/newsevents/news/pressreleases/tabid/327/archive/true/default.aspx	http://www.oaaa.org/newsevents/news/pressreleases/tabid/327/archive/true/default.aspx	X