id	sid	tid	token	lemma	pos
ajssms-484	1	1	asian	asian	ADJ
ajssms-484	1	2	journal	journal	NOUN
ajssms-484	1	3	of	of	ADP
ajssms-484	1	4	social	social	ADJ
ajssms-484	1	5	sciences	science	NOUN
ajssms-484	1	6	and	and	CCONJ
ajssms-484	1	7	management	management	NOUN
ajssms-484	1	8	studies	study	NOUN
ajssms-484	1	9	issn	issn	VERB
ajssms-484	1	10	:	:	PUNCT
ajssms-484	1	11	2313	2313	NUM
ajssms-484	1	12	-	-	SYM
ajssms-484	1	13	7401	7401	NUM
ajssms-484	1	14	vol	vol	NOUN
ajssms-484	1	15	.	.	PROPN
ajssms-484	2	1	3	3	NUM
ajssms-484	2	2	,	,	PUNCT
ajssms-484	2	3	no	no	INTJ
ajssms-484	2	4	.	.	NOUN
ajssms-484	2	5	3	3	NUM
ajssms-484	2	6	,	,	PUNCT
ajssms-484	2	7	163	163	NUM
ajssms-484	2	8	-	-	SYM
ajssms-484	2	9	172	172	NUM
ajssms-484	2	10	,	,	PUNCT
ajssms-484	2	11	2016	2016	NUM
ajssms-484	2	12	http://www.asianonlinejournals.com/index.php/ajssms	http://www.asianonlinejournals.com/index.php/ajssm	NOUN
ajssms-484	2	13	163	163	NUM
ajssms-484	2	14	qualitative	qualitative	ADJ
ajssms-484	2	15	information	information	NOUN
ajssms-484	2	16	analysis	analysis	NOUN
ajssms-484	2	17	on	on	ADP
ajssms-484	2	18	managing	manage	VERB
ajssms-484	2	19	quality	quality	NOUN
ajssms-484	2	20	service	service	NOUN
ajssms-484	2	21	:	:	PUNCT
ajssms-484	2	22	issues	issue	NOUN
ajssms-484	2	23	and	and	CCONJ
ajssms-484	2	24	challenges	challenge	VERB
ajssms-484	2	25	leena	leena	PROPN
ajssms-484	2	26	nitin	nitin	PROPN
ajssms-484	2	27	fukey1	fukey1	PROPN
ajssms-484	2	28	1	1	NUM
ajssms-484	2	29	professor	professor	NOUN
ajssms-484	2	30	,	,	PUNCT
ajssms-484	2	31	department	department	NOUN
ajssms-484	2	32	of	of	ADP
ajssms-484	2	33	hotel	hotel	NOUN
ajssms-484	2	34	management	management	NOUN
ajssms-484	2	35	,	,	PUNCT
ajssms-484	2	36	christ	christ	PROPN
ajssms-484	2	37	university	university	PROPN
ajssms-484	2	38	,	,	PUNCT
ajssms-484	2	39	bangalore	bangalore	PROPN
ajssms-484	2	40	,	,	PUNCT
ajssms-484	2	41	india	india	PROPN
ajssms-484	2	42	abstract	abstract	ADJ
ajssms-484	2	43	quality	quality	NOUN
ajssms-484	2	44	and	and	CCONJ
ajssms-484	2	45	service	service	NOUN
ajssms-484	2	46	management	management	NOUN
ajssms-484	2	47	is	be	AUX
ajssms-484	2	48	a	a	DET
ajssms-484	2	49	process	process	NOUN
ajssms-484	2	50	intended	intend	VERB
ajssms-484	2	51	to	to	PART
ajssms-484	2	52	create	create	VERB
ajssms-484	2	53	and	and	CCONJ
ajssms-484	2	54	maintain	maintain	VERB
ajssms-484	2	55	importance	importance	NOUN
ajssms-484	2	56	to	to	ADP
ajssms-484	2	57	any	any	DET
ajssms-484	2	58	service	service	NOUN
ajssms-484	2	59	organizations	organization	NOUN
ajssms-484	2	60	strategy	strategy	NOUN
ajssms-484	2	61	and	and	CCONJ
ajssms-484	2	62	competitive	competitive	ADJ
ajssms-484	2	63	positioning	positioning	NOUN
ajssms-484	2	64	where	where	SCONJ
ajssms-484	2	65	the	the	DET
ajssms-484	2	66	similarities	similarity	NOUN
ajssms-484	2	67	and	and	CCONJ
ajssms-484	2	68	differences	difference	NOUN
ajssms-484	2	69	of	of	ADP
ajssms-484	2	70	services	service	NOUN
ajssms-484	2	71	offered	offer	VERB
ajssms-484	2	72	are	be	AUX
ajssms-484	2	73	valued	value	VERB
ajssms-484	2	74	.	.	PUNCT
ajssms-484	3	1	the	the	DET
ajssms-484	3	2	literature	literature	NOUN
ajssms-484	3	3	on	on	ADP
ajssms-484	3	4	quality	quality	NOUN
ajssms-484	3	5	service	service	NOUN
ajssms-484	3	6	management	management	NOUN
ajssms-484	3	7	has	have	AUX
ajssms-484	3	8	mostly	mostly	ADV
ajssms-484	3	9	emphasized	emphasize	VERB
ajssms-484	3	10	on	on	ADP
ajssms-484	3	11	perceived	perceive	VERB
ajssms-484	3	12	service	service	NOUN
ajssms-484	3	13	quality	quality	NOUN
ajssms-484	3	14	,	,	PUNCT
ajssms-484	3	15	customers	customer	NOUN
ajssms-484	3	16	expectation	expectation	NOUN
ajssms-484	3	17	,	,	PUNCT
ajssms-484	3	18	judgment	judgment	NOUN
ajssms-484	3	19	of	of	ADP
ajssms-484	3	20	attitude	attitude	NOUN
ajssms-484	3	21	relating	relate	VERB
ajssms-484	3	22	to	to	ADP
ajssms-484	3	23	the	the	DET
ajssms-484	3	24	superiority	superiority	NOUN
ajssms-484	3	25	of	of	ADP
ajssms-484	3	26	the	the	DET
ajssms-484	3	27	service	service	NOUN
ajssms-484	3	28	,	,	PUNCT
ajssms-484	3	29	measures	measure	NOUN
ajssms-484	3	30	of	of	ADP
ajssms-484	3	31	quality	quality	NOUN
ajssms-484	3	32	attributes	attribute	NOUN
ajssms-484	3	33	associated	associate	VERB
ajssms-484	3	34	with	with	ADP
ajssms-484	3	35	service	service	NOUN
ajssms-484	3	36	delivery	delivery	NOUN
ajssms-484	3	37	,	,	PUNCT
ajssms-484	3	38	to	to	PART
ajssms-484	3	39	enable	enable	VERB
ajssms-484	3	40	the	the	DET
ajssms-484	3	41	survival	survival	NOUN
ajssms-484	3	42	and	and	CCONJ
ajssms-484	3	43	the	the	DET
ajssms-484	3	44	success	success	NOUN
ajssms-484	3	45	of	of	ADP
ajssms-484	3	46	the	the	DET
ajssms-484	3	47	business	business	NOUN
ajssms-484	3	48	.	.	PUNCT
ajssms-484	4	1	the	the	DET
ajssms-484	4	2	current	current	ADJ
ajssms-484	4	3	study	study	NOUN
ajssms-484	4	4	examines	examine	VERB
ajssms-484	4	5	the	the	DET
ajssms-484	4	6	potential	potential	ADJ
ajssms-484	4	7	barriers	barrier	NOUN
ajssms-484	4	8	to	to	ADP
ajssms-484	4	9	quality	quality	NOUN
ajssms-484	4	10	service	service	NOUN
ajssms-484	4	11	delivery	delivery	NOUN
ajssms-484	4	12	and	and	CCONJ
ajssms-484	4	13	suggests	suggest	VERB
ajssms-484	4	14	strategies	strategy	NOUN
ajssms-484	4	15	to	to	PART
ajssms-484	4	16	enhance	enhance	VERB
ajssms-484	4	17	quality	quality	NOUN
ajssms-484	4	18	and	and	CCONJ
ajssms-484	4	19	inclusiveness	inclusiveness	NOUN
ajssms-484	4	20	.	.	PUNCT
ajssms-484	5	1	it	it	PRON
ajssms-484	5	2	is	be	AUX
ajssms-484	5	3	based	base	VERB
ajssms-484	5	4	on	on	ADP
ajssms-484	5	5	a	a	DET
ajssms-484	5	6	survey	survey	NOUN
ajssms-484	5	7	in	in	ADP
ajssms-484	5	8	ten	ten	NUM
ajssms-484	5	9	hotels	hotel	NOUN
ajssms-484	5	10	in	in	ADP
ajssms-484	5	11	bangalore	bangalore	PROPN
ajssms-484	5	12	and	and	CCONJ
ajssms-484	5	13	the	the	DET
ajssms-484	5	14	managers	manager	NOUN
ajssms-484	5	15	and	and	CCONJ
ajssms-484	5	16	executives	executive	NOUN
ajssms-484	5	17	were	be	AUX
ajssms-484	5	18	interviewed	interview	VERB
ajssms-484	5	19	from	from	ADP
ajssms-484	5	20	these	these	DET
ajssms-484	5	21	selected	select	VERB
ajssms-484	5	22	hotels	hotel	NOUN
ajssms-484	5	23	.	.	PUNCT
ajssms-484	6	1	the	the	DET
ajssms-484	6	2	study	study	NOUN
ajssms-484	6	3	concludes	conclude	VERB
ajssms-484	6	4	that	that	SCONJ
ajssms-484	6	5	simple	simple	ADJ
ajssms-484	6	6	and	and	CCONJ
ajssms-484	6	7	successfully	successfully	ADV
ajssms-484	6	8	managing	manage	VERB
ajssms-484	6	9	services	service	NOUN
ajssms-484	6	10	to	to	PART
ajssms-484	6	11	enhance	enhance	VERB
ajssms-484	6	12	quality	quality	NOUN
ajssms-484	6	13	can	can	AUX
ajssms-484	6	14	lead	lead	VERB
ajssms-484	6	15	to	to	ADP
ajssms-484	6	16	more	more	ADV
ajssms-484	6	17	committed	committed	ADJ
ajssms-484	6	18	,	,	PUNCT
ajssms-484	6	19	better	well	ADV
ajssms-484	6	20	satisfied	satisfied	ADJ
ajssms-484	6	21	,	,	PUNCT
ajssms-484	6	22	better	well	ADV
ajssms-484	6	23	performing	perform	VERB
ajssms-484	6	24	employees	employee	NOUN
ajssms-484	6	25	and	and	CCONJ
ajssms-484	6	26	potentially	potentially	ADV
ajssms-484	6	27	better	well	ADJ
ajssms-484	6	28	financial	financial	ADJ
ajssms-484	6	29	performance	performance	NOUN
ajssms-484	6	30	and	and	CCONJ
ajssms-484	6	31	repeat	repeat	NOUN
ajssms-484	6	32	business	business	NOUN
ajssms-484	6	33	for	for	ADP
ajssms-484	6	34	an	an	DET
ajssms-484	6	35	organization	organization	NOUN
ajssms-484	6	36	.	.	PUNCT
ajssms-484	7	1	keywords	keyword	NOUN
ajssms-484	7	2	:	:	PUNCT
ajssms-484	7	3	quality	quality	NOUN
ajssms-484	7	4	service	service	NOUN
ajssms-484	7	5	management	management	NOUN
ajssms-484	7	6	,	,	PUNCT
ajssms-484	7	7	service	service	NOUN
ajssms-484	7	8	enhancement	enhancement	NOUN
ajssms-484	7	9	,	,	PUNCT
ajssms-484	7	10	service	service	NOUN
ajssms-484	7	11	delivery	delivery	NOUN
ajssms-484	7	12	,	,	PUNCT
ajssms-484	7	13	perception	perception	NOUN
ajssms-484	7	14	,	,	PUNCT
ajssms-484	7	15	expectation	expectation	NOUN
ajssms-484	7	16	,	,	PUNCT
ajssms-484	7	17	hotel	hotel	NOUN
ajssms-484	7	18	organization	organization	NOUN
ajssms-484	7	19	.	.	PUNCT
ajssms-484	8	1	contents	content	NOUN
ajssms-484	8	2	1	1	NUM
ajssms-484	8	3	.	.	PUNCT
ajssms-484	9	1	introduction	introduction	NOUN
ajssms-484	9	2	.......................................................................................................................................................................	.......................................................................................................................................................................	PUNCT
ajssms-484	10	1	164	164	NUM
ajssms-484	10	2	2	2	NUM
ajssms-484	10	3	.	.	PUNCT
ajssms-484	10	4	concept	concept	NOUN
ajssms-484	10	5	of	of	ADP
ajssms-484	10	6	service	service	NOUN
ajssms-484	10	7	quality	quality	NOUN
ajssms-484	10	8	................................................................................................................................................	................................................................................................................................................	PROPN
ajssms-484	10	9	164	164	NUM
ajssms-484	10	10	3	3	NUM
ajssms-484	10	11	.	.	PUNCT
ajssms-484	10	12	quality	quality	NOUN
ajssms-484	10	13	service	service	NOUN
ajssms-484	10	14	:	:	PUNCT
ajssms-484	10	15	issues	issue	NOUN
ajssms-484	10	16	and	and	CCONJ
ajssms-484	10	17	challenges	challenge	NOUN
ajssms-484	10	18	.............................................................................................................................	.............................................................................................................................	PUNCT
ajssms-484	10	19	164	164	NUM
ajssms-484	10	20	4	4	NUM
ajssms-484	10	21	.	.	PUNCT
ajssms-484	10	22	need	need	NOUN
ajssms-484	10	23	and	and	CCONJ
ajssms-484	10	24	rationale	rationale	NOUN
ajssms-484	10	25	of	of	ADP
ajssms-484	10	26	the	the	DET
ajssms-484	10	27	study	study	NOUN
ajssms-484	10	28	.......................................................................................................................................	.......................................................................................................................................	PUNCT
ajssms-484	11	1	165	165	NUM
ajssms-484	11	2	5	5	NUM
ajssms-484	11	3	.	.	PUNCT
ajssms-484	11	4	methodology	methodology	NOUN
ajssms-484	11	5	.......................................................................................................................................................................	.......................................................................................................................................................................	PROPN
ajssms-484	12	1	166	166	NUM
ajssms-484	12	2	6	6	NUM
ajssms-484	12	3	.	.	PUNCT
ajssms-484	13	1	information	information	NOUN
ajssms-484	13	2	analysis	analysis	NOUN
ajssms-484	13	3	.........................................................................................................................................................	.........................................................................................................................................................	NUM
ajssms-484	13	4	166	166	NUM
ajssms-484	13	5	7	7	NUM
ajssms-484	13	6	.	.	PUNCT
ajssms-484	13	7	results	result	NOUN
ajssms-484	13	8	and	and	CCONJ
ajssms-484	13	9	discussion	discussion	NOUN
ajssms-484	13	10	.......................................................................................................................................................	.......................................................................................................................................................	PUNCT
ajssms-484	14	1	171	171	NUM
ajssms-484	14	2	8	8	NUM
ajssms-484	14	3	.	.	PUNCT
ajssms-484	14	4	conclusion	conclusion	NOUN
ajssms-484	14	5	..........................................................................................................................................................................	..........................................................................................................................................................................	PUNCT
ajssms-484	15	1	171	171	NUM
ajssms-484	15	2	references	reference	NOUN
ajssms-484	15	3	..............................................................................................................................................................................	..............................................................................................................................................................................	PUNCT
ajssms-484	15	4	171	171	NUM
ajssms-484	15	5	bibliography	bibliography	NOUN
ajssms-484	15	6	..........................................................................................................................................................................	..........................................................................................................................................................................	PUNCT
ajssms-484	15	7	172	172	NUM
ajssms-484	15	8	citation	citation	NOUN
ajssms-484	15	9	|	|	ADV
ajssms-484	15	10	leena	leena	PROPN
ajssms-484	15	11	nitin	nitin	PROPN
ajssms-484	15	12	fukey	fukey	PROPN
ajssms-484	15	13	(	(	PUNCT
ajssms-484	15	14	2016	2016	NUM
ajssms-484	15	15	)	)	PUNCT
ajssms-484	15	16	.	.	PUNCT
ajssms-484	16	1	qualitative	qualitative	ADJ
ajssms-484	16	2	information	information	NOUN
ajssms-484	16	3	analysis	analysis	NOUN
ajssms-484	16	4	on	on	ADP
ajssms-484	16	5	managing	manage	VERB
ajssms-484	16	6	quality	quality	NOUN
ajssms-484	16	7	service	service	NOUN
ajssms-484	16	8	:	:	PUNCT
ajssms-484	16	9	issues	issue	NOUN
ajssms-484	16	10	and	and	CCONJ
ajssms-484	16	11	challenges	challenge	NOUN
ajssms-484	16	12	.	.	PUNCT
ajssms-484	17	1	asian	asian	ADJ
ajssms-484	17	2	journal	journal	NOUN
ajssms-484	17	3	of	of	ADP
ajssms-484	17	4	social	social	ADJ
ajssms-484	17	5	sciences	sciences	PROPN
ajssms-484	17	6	and	and	CCONJ
ajssms-484	17	7	management	management	NOUN
ajssms-484	17	8	studies	study	NOUN
ajssms-484	17	9	,	,	PUNCT
ajssms-484	17	10	3(3	3(3	NUM
ajssms-484	17	11	):	):	PUNCT
ajssms-484	17	12	163	163	NUM
ajssms-484	17	13	-	-	SYM
ajssms-484	17	14	172	172	NUM
ajssms-484	17	15	.	.	PUNCT
ajssms-484	18	1	doi	doi	NOUN
ajssms-484	18	2	:	:	PUNCT
ajssms-484	18	3	10.20448	10.20448	NUM
ajssms-484	18	4	/	/	SYM
ajssms-484	18	5	journal.500/2016.3.3/500.3.163.172	journal.500/2016.3.3/500.3.163.172	PROPN
ajssms-484	18	6	issn(e	issn(e	PROPN
ajssms-484	18	7	)	)	PUNCT
ajssms-484	18	8	:	:	PUNCT
ajssms-484	18	9	2313	2313	NUM
ajssms-484	18	10	-	-	SYM
ajssms-484	18	11	7401	7401	NUM
ajssms-484	18	12	issn(p	issn(p	PROPN
ajssms-484	18	13	)	)	PUNCT
ajssms-484	18	14	:	:	PUNCT
ajssms-484	18	15	2518	2518	NUM
ajssms-484	18	16	-	-	SYM
ajssms-484	18	17	0096	0096	NUM
ajssms-484	18	18	licensed	license	VERB
ajssms-484	18	19	:	:	PUNCT
ajssms-484	18	20	this	this	DET
ajssms-484	18	21	work	work	NOUN
ajssms-484	18	22	is	be	AUX
ajssms-484	18	23	licensed	license	VERB
ajssms-484	18	24	under	under	ADP
ajssms-484	18	25	a	a	DET
ajssms-484	18	26	creative	creative	ADJ
ajssms-484	18	27	commons	common	NOUN
ajssms-484	18	28	attribution	attribution	NOUN
ajssms-484	18	29	3.0	3.0	NUM
ajssms-484	18	30	license	license	NOUN
ajssms-484	18	31	funding	funding	NOUN
ajssms-484	18	32	:	:	PUNCT
ajssms-484	18	33	this	this	DET
ajssms-484	18	34	study	study	NOUN
ajssms-484	18	35	received	receive	VERB
ajssms-484	18	36	no	no	DET
ajssms-484	18	37	specific	specific	ADJ
ajssms-484	18	38	financial	financial	ADJ
ajssms-484	18	39	support	support	NOUN
ajssms-484	18	40	.	.	PUNCT
ajssms-484	19	1	competing	compete	VERB
ajssms-484	19	2	interests	interest	NOUN
ajssms-484	19	3	:	:	PUNCT
ajssms-484	19	4	the	the	DET
ajssms-484	19	5	author	author	NOUN
ajssms-484	19	6	declares	declare	VERB
ajssms-484	19	7	that	that	SCONJ
ajssms-484	19	8	there	there	PRON
ajssms-484	19	9	are	be	VERB
ajssms-484	19	10	no	no	DET
ajssms-484	19	11	conflicts	conflict	NOUN
ajssms-484	19	12	of	of	ADP
ajssms-484	19	13	interests	interest	NOUN
ajssms-484	19	14	regarding	regard	VERB
ajssms-484	19	15	the	the	DET
ajssms-484	19	16	publication	publication	NOUN
ajssms-484	19	17	of	of	ADP
ajssms-484	19	18	this	this	DET
ajssms-484	19	19	paper	paper	NOUN
ajssms-484	19	20	.	.	PUNCT
ajssms-484	20	1	transparency	transparency	NOUN
ajssms-484	20	2	:	:	PUNCT
ajssms-484	20	3	the	the	DET
ajssms-484	20	4	author	author	NOUN
ajssms-484	20	5	confirms	confirm	VERB
ajssms-484	20	6	that	that	SCONJ
ajssms-484	20	7	the	the	DET
ajssms-484	20	8	manuscript	manuscript	NOUN
ajssms-484	20	9	is	be	AUX
ajssms-484	20	10	an	an	DET
ajssms-484	20	11	honest	honest	ADJ
ajssms-484	20	12	,	,	PUNCT
ajssms-484	20	13	accurate	accurate	ADJ
ajssms-484	20	14	,	,	PUNCT
ajssms-484	20	15	and	and	CCONJ
ajssms-484	20	16	transparent	transparent	ADJ
ajssms-484	20	17	account	account	NOUN
ajssms-484	20	18	of	of	ADP
ajssms-484	20	19	the	the	DET
ajssms-484	20	20	study	study	NOUN
ajssms-484	20	21	was	be	AUX
ajssms-484	20	22	reported	report	VERB
ajssms-484	20	23	;	;	PUNCT
ajssms-484	20	24	that	that	SCONJ
ajssms-484	20	25	no	no	DET
ajssms-484	20	26	vital	vital	ADJ
ajssms-484	20	27	features	feature	NOUN
ajssms-484	20	28	of	of	ADP
ajssms-484	20	29	the	the	DET
ajssms-484	20	30	study	study	NOUN
ajssms-484	20	31	have	have	AUX
ajssms-484	20	32	been	be	AUX
ajssms-484	20	33	omitted	omit	VERB
ajssms-484	20	34	;	;	PUNCT
ajssms-484	20	35	and	and	CCONJ
ajssms-484	20	36	that	that	SCONJ
ajssms-484	20	37	any	any	DET
ajssms-484	20	38	discrepancies	discrepancy	NOUN
ajssms-484	20	39	from	from	ADP
ajssms-484	20	40	the	the	DET
ajssms-484	20	41	study	study	NOUN
ajssms-484	20	42	as	as	SCONJ
ajssms-484	20	43	planned	plan	VERB
ajssms-484	20	44	have	have	AUX
ajssms-484	20	45	been	be	AUX
ajssms-484	20	46	explained	explain	VERB
ajssms-484	20	47	.	.	PUNCT
ajssms-484	21	1	ethical	ethical	ADJ
ajssms-484	21	2	:	:	PUNCT
ajssms-484	21	3	this	this	DET
ajssms-484	21	4	study	study	NOUN
ajssms-484	21	5	follows	follow	VERB
ajssms-484	21	6	all	all	DET
ajssms-484	21	7	ethical	ethical	ADJ
ajssms-484	21	8	practices	practice	NOUN
ajssms-484	21	9	during	during	ADP
ajssms-484	21	10	writing	writing	NOUN
ajssms-484	21	11	.	.	PUNCT
ajssms-484	22	1	history	history	NOUN
ajssms-484	22	2	:	:	PUNCT
ajssms-484	22	3	received	receive	VERB
ajssms-484	22	4	:	:	PUNCT
ajssms-484	22	5	19	19	NUM
ajssms-484	22	6	january	january	NOUN
ajssms-484	22	7	2016/	2016/	NUM
ajssms-484	22	8	revised	revise	VERB
ajssms-484	22	9	:	:	PUNCT
ajssms-484	22	10	16	16	NUM
ajssms-484	22	11	february	february	PROPN
ajssms-484	22	12	2016/	2016/	NUM
ajssms-484	22	13	accepted	accept	VERB
ajssms-484	22	14	:	:	PUNCT
ajssms-484	22	15	19	19	NUM
ajssms-484	22	16	february	february	NOUN
ajssms-484	22	17	2016/	2016/	NUM
ajssms-484	22	18	published	publish	VERB
ajssms-484	22	19	:	:	PUNCT
ajssms-484	22	20	22	22	NUM
ajssms-484	22	21	february	february	PROPN
ajssms-484	22	22	2016	2016	NUM
ajssms-484	22	23	publisher	publisher	NOUN
ajssms-484	22	24	:	:	PUNCT
ajssms-484	22	25	asian	asian	ADJ
ajssms-484	22	26	online	online	PROPN
ajssms-484	22	27	journal	journal	PROPN
ajssms-484	22	28	publishing	publishing	NOUN
ajssms-484	22	29	group	group	NOUN
ajssms-484	22	30	http://creativecommons.org/licenses/by/3.0/	http://creativecommons.org/licenses/by/3.0/	PROPN
ajssms-484	22	31	http://crossmark.crossref.org/dialog/?doi=10.20448/journal.500/2016.3.3/500.3.163.172	http://crossmark.crossref.org/dialog/?doi=10.20448/journal.500/2016.3.3/500.3.163.172	PROPN
ajssms-484	22	32	http://search.crossref.org/?q=10.20448/journal.500/2016.3.3/500.3.163.172	http://search.crossref.org/?q=10.20448/journal.500/2016.3.3/500.3.163.172	PROPN
ajssms-484	22	33	http://crossmark.crossref.org/dialog/?doi=10.20448/journal.500/2016.3.3/500.3.163.172	http://crossmark.crossref.org/dialog/?doi=10.20448/journal.500/2016.3.3/500.3.163.172	PROPN
ajssms-484	22	34	http://search.crossref.org/?q=10.20448/journal.500/2016.3.3/500.3.163.172	http://search.crossref.org/?q=10.20448/journal.500/2016.3.3/500.3.163.172	PROPN
ajssms-484	22	35	asian	asian	ADJ
ajssms-484	22	36	journal	journal	NOUN
ajssms-484	22	37	of	of	ADP
ajssms-484	22	38	social	social	ADJ
ajssms-484	22	39	sciences	sciences	PROPN
ajssms-484	22	40	and	and	CCONJ
ajssms-484	22	41	management	management	NOUN
ajssms-484	22	42	studies	study	NOUN
ajssms-484	22	43	,	,	PUNCT
ajssms-484	22	44	2016	2016	NUM
ajssms-484	22	45	,	,	PUNCT
ajssms-484	22	46	3(3):163	3(3):163	NUM
ajssms-484	22	47	-	-	SYM
ajssms-484	22	48	172	172	NUM
ajssms-484	22	49	164	164	NUM
ajssms-484	22	50	1	1	NUM
ajssms-484	22	51	.	.	PUNCT
ajssms-484	23	1	introduction	introduction	NOUN
ajssms-484	23	2	the	the	DET
ajssms-484	23	3	service	service	NOUN
ajssms-484	23	4	industry	industry	NOUN
ajssms-484	23	5	today	today	NOUN
ajssms-484	23	6	occupies	occupy	VERB
ajssms-484	23	7	a	a	DET
ajssms-484	23	8	prominent	prominent	ADJ
ajssms-484	23	9	position	position	NOUN
ajssms-484	23	10	in	in	ADP
ajssms-484	23	11	the	the	DET
ajssms-484	23	12	economy	economy	NOUN
ajssms-484	23	13	of	of	ADP
ajssms-484	23	14	the	the	DET
ajssms-484	23	15	developed	develop	VERB
ajssms-484	23	16	as	as	ADV
ajssms-484	23	17	well	well	ADV
ajssms-484	23	18	as	as	ADP
ajssms-484	23	19	developing	develop	VERB
ajssms-484	23	20	nations	nation	NOUN
ajssms-484	23	21	.	.	PUNCT
ajssms-484	24	1	there	there	PRON
ajssms-484	24	2	is	be	VERB
ajssms-484	24	3	a	a	DET
ajssms-484	24	4	perceived	perceive	VERB
ajssms-484	24	5	need	need	NOUN
ajssms-484	24	6	for	for	ADP
ajssms-484	24	7	documented	document	VERB
ajssms-484	24	8	and	and	CCONJ
ajssms-484	24	9	organized	organize	VERB
ajssms-484	24	10	literature	literature	NOUN
ajssms-484	24	11	on	on	ADP
ajssms-484	24	12	how	how	SCONJ
ajssms-484	24	13	to	to	PART
ajssms-484	24	14	achieve	achieve	VERB
ajssms-484	24	15	quality	quality	NOUN
ajssms-484	24	16	in	in	ADP
ajssms-484	24	17	the	the	DET
ajssms-484	24	18	delivery	delivery	NOUN
ajssms-484	24	19	of	of	ADP
ajssms-484	24	20	service	service	NOUN
ajssms-484	24	21	in	in	ADP
ajssms-484	24	22	organizations	organization	NOUN
ajssms-484	24	23	.	.	PUNCT
ajssms-484	25	1	quality	quality	NOUN
ajssms-484	25	2	service	service	NOUN
ajssms-484	25	3	is	be	AUX
ajssms-484	25	4	a	a	DET
ajssms-484	25	5	measure	measure	NOUN
ajssms-484	25	6	of	of	ADP
ajssms-484	25	7	how	how	SCONJ
ajssms-484	25	8	well	well	ADV
ajssms-484	25	9	the	the	DET
ajssms-484	25	10	level	level	NOUN
ajssms-484	25	11	of	of	ADP
ajssms-484	25	12	service	service	NOUN
ajssms-484	25	13	delivered	deliver	VERB
ajssms-484	25	14	matches	match	NOUN
ajssms-484	25	15	with	with	ADP
ajssms-484	25	16	customer	customer	NOUN
ajssms-484	25	17	’s	’s	PART
ajssms-484	25	18	expectations	expectation	NOUN
ajssms-484	25	19	.	.	PUNCT
ajssms-484	26	1	hospitality	hospitality	NOUN
ajssms-484	26	2	sector	sector	NOUN
ajssms-484	26	3	is	be	AUX
ajssms-484	26	4	a	a	DET
ajssms-484	26	5	major	major	ADJ
ajssms-484	26	6	service	service	NOUN
ajssms-484	26	7	oriented	orient	VERB
ajssms-484	26	8	sector	sector	NOUN
ajssms-484	26	9	in	in	ADP
ajssms-484	26	10	the	the	DET
ajssms-484	26	11	economy	economy	NOUN
ajssms-484	26	12	of	of	ADP
ajssms-484	26	13	a	a	DET
ajssms-484	26	14	nation	nation	NOUN
ajssms-484	26	15	(	(	PUNCT
ajssms-484	26	16	gill	gill	NOUN
ajssms-484	26	17	and	and	CCONJ
ajssms-484	26	18	gill	gill	NOUN
ajssms-484	26	19	,	,	PUNCT
ajssms-484	26	20	2012	2012	NUM
ajssms-484	26	21	)	)	PUNCT
ajssms-484	26	22	.	.	PUNCT
ajssms-484	27	1	quality	quality	NOUN
ajssms-484	27	2	service	service	NOUN
ajssms-484	27	3	is	be	AUX
ajssms-484	27	4	of	of	ADP
ajssms-484	27	5	fundamental	fundamental	ADJ
ajssms-484	27	6	importance	importance	NOUN
ajssms-484	27	7	to	to	ADP
ajssms-484	27	8	any	any	DET
ajssms-484	27	9	service	service	NOUN
ajssms-484	27	10	organization	organization	NOUN
ajssms-484	27	11	’s	’s	PART
ajssms-484	27	12	strategy	strategy	NOUN
ajssms-484	27	13	and	and	CCONJ
ajssms-484	27	14	competitive	competitive	ADJ
ajssms-484	27	15	positioning	positioning	NOUN
ajssms-484	27	16	.	.	PUNCT
ajssms-484	28	1	it	it	PRON
ajssms-484	28	2	is	be	AUX
ajssms-484	28	3	also	also	ADV
ajssms-484	28	4	a	a	DET
ajssms-484	28	5	differentiating	differentiate	VERB
ajssms-484	28	6	tool	tool	NOUN
ajssms-484	28	7	in	in	ADP
ajssms-484	28	8	an	an	DET
ajssms-484	28	9	industry	industry	NOUN
ajssms-484	28	10	like	like	ADP
ajssms-484	28	11	hospitality	hospitality	NOUN
ajssms-484	28	12	which	which	PRON
ajssms-484	28	13	is	be	AUX
ajssms-484	28	14	essentially	essentially	ADV
ajssms-484	28	15	homogeneous	homogeneous	ADJ
ajssms-484	28	16	in	in	ADP
ajssms-484	28	17	nature	nature	NOUN
ajssms-484	28	18	.	.	PUNCT
ajssms-484	29	1	the	the	DET
ajssms-484	29	2	study	study	NOUN
ajssms-484	29	3	of	of	ADP
ajssms-484	29	4	quality	quality	NOUN
ajssms-484	29	5	service	service	NOUN
ajssms-484	29	6	has	have	AUX
ajssms-484	29	7	been	be	AUX
ajssms-484	29	8	dominated	dominate	VERB
ajssms-484	29	9	by	by	ADP
ajssms-484	29	10	studies	study	NOUN
ajssms-484	29	11	of	of	ADP
ajssms-484	29	12	consumer	consumer	NOUN
ajssms-484	29	13	expectations	expectation	NOUN
ajssms-484	29	14	and	and	CCONJ
ajssms-484	29	15	perceptions	perception	NOUN
ajssms-484	29	16	of	of	ADP
ajssms-484	29	17	service	service	NOUN
ajssms-484	29	18	in	in	ADP
ajssms-484	29	19	many	many	ADJ
ajssms-484	29	20	sectors	sector	NOUN
ajssms-484	29	21	of	of	ADP
ajssms-484	29	22	the	the	DET
ajssms-484	29	23	service	service	NOUN
ajssms-484	29	24	industry	industry	NOUN
ajssms-484	29	25	based	base	VERB
ajssms-484	29	26	on	on	ADP
ajssms-484	29	27	the	the	DET
ajssms-484	29	28	servqual	servqual	ADJ
ajssms-484	29	29	model	model	NOUN
ajssms-484	29	30	.	.	PUNCT
ajssms-484	30	1	little	little	ADJ
ajssms-484	30	2	work	work	NOUN
ajssms-484	30	3	has	have	AUX
ajssms-484	30	4	been	be	AUX
ajssms-484	30	5	done	do	VERB
ajssms-484	30	6	on	on	ADP
ajssms-484	30	7	the	the	DET
ajssms-484	30	8	expectations	expectation	NOUN
ajssms-484	30	9	and	and	CCONJ
ajssms-484	30	10	perceptions	perception	NOUN
ajssms-484	30	11	of	of	ADP
ajssms-484	30	12	the	the	DET
ajssms-484	30	13	service	service	NOUN
ajssms-484	30	14	providers	provider	NOUN
ajssms-484	30	15	,	,	PUNCT
ajssms-484	30	16	notably	notably	ADV
ajssms-484	30	17	the	the	DET
ajssms-484	30	18	employees	employee	NOUN
ajssms-484	30	19	,	,	PUNCT
ajssms-484	30	20	who	who	PRON
ajssms-484	30	21	interface	interface	VERB
ajssms-484	30	22	with	with	ADP
ajssms-484	30	23	the	the	DET
ajssms-484	30	24	consumers	consumer	NOUN
ajssms-484	30	25	of	of	ADP
ajssms-484	30	26	the	the	DET
ajssms-484	30	27	service	service	NOUN
ajssms-484	30	28	(	(	PUNCT
ajssms-484	30	29	musaba	musaba	PROPN
ajssms-484	30	30	et	et	PROPN
ajssms-484	30	31	al	al	PROPN
ajssms-484	30	32	.	.	PROPN
ajssms-484	30	33	,	,	PUNCT
ajssms-484	30	34	2014	2014	NUM
ajssms-484	30	35	)	)	PUNCT
ajssms-484	30	36	.	.	PUNCT
ajssms-484	31	1	davidoff	davidoff	PROPN
ajssms-484	31	2	(	(	PUNCT
ajssms-484	31	3	1994	1994	NUM
ajssms-484	31	4	)	)	PUNCT
ajssms-484	31	5	stated	state	VERB
ajssms-484	31	6	that	that	SCONJ
ajssms-484	31	7	service	service	NOUN
ajssms-484	31	8	has	have	AUX
ajssms-484	31	9	not	not	PART
ajssms-484	31	10	traditionally	traditionally	ADV
ajssms-484	31	11	been	be	AUX
ajssms-484	31	12	viewed	view	VERB
ajssms-484	31	13	as	as	ADP
ajssms-484	31	14	being	be	AUX
ajssms-484	31	15	as	as	ADV
ajssms-484	31	16	important	important	ADJ
ajssms-484	31	17	as	as	ADP
ajssms-484	31	18	manufacturing	manufacturing	NOUN
ajssms-484	31	19	.	.	PUNCT
ajssms-484	32	1	but	but	CCONJ
ajssms-484	32	2	service	service	NOUN
ajssms-484	32	3	is	be	AUX
ajssms-484	32	4	no	no	ADV
ajssms-484	32	5	longer	long	ADV
ajssms-484	32	6	merely	merely	ADV
ajssms-484	32	7	a	a	DET
ajssms-484	32	8	by	by	ADP
ajssms-484	32	9	-	-	PUNCT
ajssms-484	32	10	product	product	NOUN
ajssms-484	32	11	of	of	ADP
ajssms-484	32	12	an	an	DET
ajssms-484	32	13	industrial	industrial	ADJ
ajssms-484	32	14	society	society	NOUN
ajssms-484	32	15	.	.	PUNCT
ajssms-484	33	1	according	accord	VERB
ajssms-484	33	2	to	to	ADP
ajssms-484	33	3	davidoff	davidoff	PROPN
ajssms-484	33	4	(	(	PUNCT
ajssms-484	33	5	1994	1994	NUM
ajssms-484	33	6	)	)	PUNCT
ajssms-484	33	7	many	many	ADJ
ajssms-484	33	8	companies	company	NOUN
ajssms-484	33	9	start	start	VERB
ajssms-484	33	10	to	to	PART
ajssms-484	33	11	be	be	AUX
ajssms-484	33	12	engaged	engage	VERB
ajssms-484	33	13	in	in	ADP
ajssms-484	33	14	efforts	effort	NOUN
ajssms-484	33	15	to	to	PART
ajssms-484	33	16	improve	improve	VERB
ajssms-484	33	17	the	the	DET
ajssms-484	33	18	quality	quality	NOUN
ajssms-484	33	19	of	of	ADP
ajssms-484	33	20	service	service	NOUN
ajssms-484	33	21	to	to	ADP
ajssms-484	33	22	their	their	PRON
ajssms-484	33	23	customers	customer	NOUN
ajssms-484	33	24	.	.	PUNCT
ajssms-484	34	1	however	however	ADV
ajssms-484	34	2	,	,	PUNCT
ajssms-484	34	3	improving	improve	VERB
ajssms-484	34	4	quality	quality	NOUN
ajssms-484	34	5	service	service	NOUN
ajssms-484	34	6	has	have	AUX
ajssms-484	34	7	not	not	PART
ajssms-484	34	8	received	receive	VERB
ajssms-484	34	9	the	the	DET
ajssms-484	34	10	same	same	ADJ
ajssms-484	34	11	attention	attention	NOUN
ajssms-484	34	12	and	and	CCONJ
ajssms-484	34	13	favor	favor	NOUN
ajssms-484	34	14	as	as	SCONJ
ajssms-484	34	15	has	have	AUX
ajssms-484	34	16	improving	improve	VERB
ajssms-484	34	17	manufacturing	manufacturing	NOUN
ajssms-484	34	18	quality	quality	NOUN
ajssms-484	34	19	.	.	PUNCT
ajssms-484	35	1	this	this	PRON
ajssms-484	35	2	is	be	AUX
ajssms-484	35	3	probably	probably	ADV
ajssms-484	35	4	true	true	ADJ
ajssms-484	35	5	because	because	SCONJ
ajssms-484	35	6	it	it	PRON
ajssms-484	35	7	is	be	AUX
ajssms-484	35	8	much	much	ADV
ajssms-484	35	9	harder	hard	ADJ
ajssms-484	35	10	to	to	PART
ajssms-484	35	11	quantify	quantify	VERB
ajssms-484	35	12	and	and	CCONJ
ajssms-484	35	13	judge	judge	VERB
ajssms-484	35	14	service	service	PROPN
ajssms-484	35	15	.	.	PUNCT
ajssms-484	36	1	davidoff	davidoff	PROPN
ajssms-484	36	2	mentioned	mention	VERB
ajssms-484	36	3	,	,	PUNCT
ajssms-484	36	4	―service	―service	PROPN
ajssms-484	36	5	grows	grow	VERB
ajssms-484	36	6	on	on	ADP
ajssms-484	36	7	its	its	PRON
ajssms-484	36	8	own	own	ADJ
ajssms-484	36	9	strength	strength	NOUN
ajssms-484	36	10	,	,	PUNCT
ajssms-484	36	11	as	as	SCONJ
ajssms-484	36	12	more	more	ADJ
ajssms-484	36	13	people	people	NOUN
ajssms-484	36	14	require	require	VERB
ajssms-484	36	15	its	its	PRON
ajssms-484	36	16	products	product	NOUN
ajssms-484	36	17	independent	independent	ADJ
ajssms-484	36	18	of	of	ADP
ajssms-484	36	19	manufacturing	manufacturing	NOUN
ajssms-484	36	20	.	.	PUNCT
ajssms-484	37	1	the	the	DET
ajssms-484	37	2	number	number	NOUN
ajssms-484	37	3	of	of	ADP
ajssms-484	37	4	well	well	ADV
ajssms-484	37	5	-	-	PUNCT
ajssms-484	37	6	paying	pay	VERB
ajssms-484	37	7	service	service	NOUN
ajssms-484	37	8	jobs	job	NOUN
ajssms-484	37	9	continues	continue	VERB
ajssms-484	37	10	to	to	PART
ajssms-484	37	11	grow	grow	VERB
ajssms-484	37	12	.	.	PUNCT
ajssms-484	38	1	the	the	DET
ajssms-484	38	2	numerous	numerous	ADJ
ajssms-484	38	3	and	and	CCONJ
ajssms-484	38	4	high	high	ADJ
ajssms-484	38	5	productivity	productivity	NOUN
ajssms-484	38	6	service	service	NOUN
ajssms-484	38	7	jobs	job	NOUN
ajssms-484	38	8	require	require	VERB
ajssms-484	38	9	highly	highly	ADV
ajssms-484	38	10	skilled	skilled	ADJ
ajssms-484	38	11	and	and	CCONJ
ajssms-484	38	12	trained	train	VERB
ajssms-484	38	13	workers	worker	NOUN
ajssms-484	38	14	with	with	ADP
ajssms-484	38	15	a	a	DET
ajssms-484	38	16	variety	variety	NOUN
ajssms-484	38	17	of	of	ADP
ajssms-484	38	18	opportunity	opportunity	NOUN
ajssms-484	38	19	for	for	ADP
ajssms-484	38	20	advancement‖.	advancement‖.	PROPN
ajssms-484	38	21	food	food	NOUN
ajssms-484	38	22	,	,	PUNCT
ajssms-484	38	23	drink	drink	NOUN
ajssms-484	38	24	and	and	CCONJ
ajssms-484	38	25	accommodation	accommodation	NOUN
ajssms-484	38	26	are	be	AUX
ajssms-484	38	27	the	the	DET
ajssms-484	38	28	main	main	ADJ
ajssms-484	38	29	components	component	NOUN
ajssms-484	38	30	of	of	ADP
ajssms-484	38	31	hospitality	hospitality	NOUN
ajssms-484	38	32	and	and	CCONJ
ajssms-484	38	33	constitute	constitute	VERB
ajssms-484	38	34	the	the	DET
ajssms-484	38	35	largest	large	ADJ
ajssms-484	38	36	part	part	NOUN
ajssms-484	38	37	of	of	ADP
ajssms-484	38	38	the	the	DET
ajssms-484	38	39	expenditures	expenditure	NOUN
ajssms-484	38	40	of	of	ADP
ajssms-484	38	41	those	those	PRON
ajssms-484	38	42	seeking	seek	VERB
ajssms-484	38	43	hospitality	hospitality	NOUN
ajssms-484	38	44	from	from	ADP
ajssms-484	38	45	hotels	hotel	NOUN
ajssms-484	38	46	(	(	PUNCT
ajssms-484	38	47	ross	ross	PROPN
ajssms-484	38	48	,	,	PUNCT
ajssms-484	38	49	1997	1997	NUM
ajssms-484	38	50	)	)	PUNCT
ajssms-484	38	51	.	.	PUNCT
ajssms-484	39	1	the	the	DET
ajssms-484	39	2	seasonal	seasonal	ADJ
ajssms-484	39	3	nature	nature	NOUN
ajssms-484	39	4	of	of	ADP
ajssms-484	39	5	the	the	DET
ajssms-484	39	6	hotel	hotel	NOUN
ajssms-484	39	7	industry	industry	NOUN
ajssms-484	39	8	also	also	ADV
ajssms-484	39	9	has	have	VERB
ajssms-484	39	10	implications	implication	NOUN
ajssms-484	39	11	on	on	ADP
ajssms-484	39	12	labor	labor	NOUN
ajssms-484	39	13	management	management	NOUN
ajssms-484	39	14	and	and	CCONJ
ajssms-484	39	15	as	as	ADP
ajssms-484	39	16	a	a	DET
ajssms-484	39	17	result	result	NOUN
ajssms-484	39	18	the	the	DET
ajssms-484	39	19	hotel	hotel	NOUN
ajssms-484	39	20	industry	industry	NOUN
ajssms-484	39	21	tends	tend	VERB
ajssms-484	39	22	to	to	PART
ajssms-484	39	23	have	have	VERB
ajssms-484	39	24	high	high	ADJ
ajssms-484	39	25	staff	staff	NOUN
ajssms-484	39	26	turnover	turnover	NOUN
ajssms-484	39	27	and	and	CCONJ
ajssms-484	39	28	this	this	PRON
ajssms-484	39	29	has	have	VERB
ajssms-484	39	30	consequences	consequence	NOUN
ajssms-484	39	31	on	on	ADP
ajssms-484	39	32	quality	quality	NOUN
ajssms-484	39	33	service	service	NOUN
ajssms-484	39	34	delivery	delivery	NOUN
ajssms-484	39	35	.	.	PUNCT
ajssms-484	40	1	despite	despite	SCONJ
ajssms-484	40	2	this	this	DET
ajssms-484	40	3	situation	situation	NOUN
ajssms-484	40	4	,	,	PUNCT
ajssms-484	40	5	one	one	NUM
ajssms-484	40	6	critical	critical	ADJ
ajssms-484	40	7	factor	factor	NOUN
ajssms-484	40	8	for	for	ADP
ajssms-484	40	9	the	the	DET
ajssms-484	40	10	success	success	NOUN
ajssms-484	40	11	of	of	ADP
ajssms-484	40	12	the	the	DET
ajssms-484	40	13	hotel	hotel	NOUN
ajssms-484	40	14	industry	industry	NOUN
ajssms-484	40	15	is	be	AUX
ajssms-484	40	16	availability	availability	NOUN
ajssms-484	40	17	of	of	ADP
ajssms-484	40	18	high	high	ADJ
ajssms-484	40	19	-	-	PUNCT
ajssms-484	40	20	quality	quality	NOUN
ajssms-484	40	21	employees	employee	NOUN
ajssms-484	40	22	.	.	PUNCT
ajssms-484	41	1	to	to	PART
ajssms-484	41	2	achieve	achieve	VERB
ajssms-484	41	3	its	its	PRON
ajssms-484	41	4	objectives	objective	NOUN
ajssms-484	41	5	,	,	PUNCT
ajssms-484	41	6	it	it	PRON
ajssms-484	41	7	is	be	AUX
ajssms-484	41	8	essential	essential	ADJ
ajssms-484	41	9	for	for	SCONJ
ajssms-484	41	10	the	the	DET
ajssms-484	41	11	hotel	hotel	NOUN
ajssms-484	41	12	industry	industry	NOUN
ajssms-484	41	13	to	to	PART
ajssms-484	41	14	deliver	deliver	VERB
ajssms-484	41	15	high	high	ADJ
ajssms-484	41	16	quality	quality	NOUN
ajssms-484	41	17	service	service	NOUN
ajssms-484	41	18	through	through	ADP
ajssms-484	41	19	effective	effective	ADJ
ajssms-484	41	20	management	management	NOUN
ajssms-484	41	21	of	of	ADP
ajssms-484	41	22	employees	employee	NOUN
ajssms-484	41	23	(	(	PUNCT
ajssms-484	41	24	musaba	musaba	PROPN
ajssms-484	41	25	et	et	PROPN
ajssms-484	41	26	al	al	PROPN
ajssms-484	41	27	.	.	PROPN
ajssms-484	41	28	,	,	PUNCT
ajssms-484	41	29	2014	2014	NUM
ajssms-484	41	30	)	)	PUNCT
ajssms-484	41	31	.	.	PUNCT
ajssms-484	42	1	2	2	X
ajssms-484	42	2	.	.	X
ajssms-484	42	3	concept	concept	NOUN
ajssms-484	42	4	of	of	ADP
ajssms-484	42	5	service	service	NOUN
ajssms-484	42	6	quality	quality	NOUN
ajssms-484	42	7	parasuraman	parasuraman	NOUN
ajssms-484	42	8	et	et	PROPN
ajssms-484	42	9	al	al	PROPN
ajssms-484	42	10	.	.	PROPN
ajssms-484	43	1	(	(	PUNCT
ajssms-484	43	2	1988	1988	NUM
ajssms-484	43	3	)	)	PUNCT
ajssms-484	43	4	defined	define	VERB
ajssms-484	43	5	perceived	perceive	VERB
ajssms-484	43	6	service	service	NOUN
ajssms-484	43	7	quality	quality	NOUN
ajssms-484	43	8	as	as	ADP
ajssms-484	43	9	―global	―global	PROPN
ajssms-484	43	10	judgment	judgment	NOUN
ajssms-484	43	11	or	or	CCONJ
ajssms-484	43	12	attitude	attitude	NOUN
ajssms-484	43	13	relating	relate	VERB
ajssms-484	43	14	to	to	ADP
ajssms-484	43	15	the	the	DET
ajssms-484	43	16	superiority	superiority	NOUN
ajssms-484	43	17	of	of	ADP
ajssms-484	43	18	the	the	DET
ajssms-484	43	19	service‖.	service‖.	NUM
ajssms-484	43	20	the	the	DET
ajssms-484	43	21	superiority	superiority	NOUN
ajssms-484	43	22	of	of	ADP
ajssms-484	43	23	the	the	DET
ajssms-484	43	24	service	service	NOUN
ajssms-484	43	25	is	be	AUX
ajssms-484	43	26	confirmed	confirm	VERB
ajssms-484	43	27	by	by	ADP
ajssms-484	43	28	what	what	PRON
ajssms-484	43	29	the	the	DET
ajssms-484	43	30	service	service	NOUN
ajssms-484	43	31	delivers	deliver	VERB
ajssms-484	43	32	,	,	PUNCT
ajssms-484	43	33	which	which	PRON
ajssms-484	43	34	is	be	AUX
ajssms-484	43	35	the	the	DET
ajssms-484	43	36	outcome	outcome	NOUN
ajssms-484	43	37	and	and	CCONJ
ajssms-484	43	38	is	be	AUX
ajssms-484	43	39	evaluated	evaluate	VERB
ajssms-484	43	40	after	after	ADP
ajssms-484	43	41	the	the	DET
ajssms-484	43	42	performance	performance	NOUN
ajssms-484	43	43	,	,	PUNCT
ajssms-484	43	44	and	and	CCONJ
ajssms-484	43	45	how	how	SCONJ
ajssms-484	43	46	the	the	DET
ajssms-484	43	47	service	service	NOUN
ajssms-484	43	48	is	be	AUX
ajssms-484	43	49	delivered	deliver	VERB
ajssms-484	43	50	,	,	PUNCT
ajssms-484	43	51	which	which	PRON
ajssms-484	43	52	is	be	AUX
ajssms-484	43	53	the	the	DET
ajssms-484	43	54	process	process	NOUN
ajssms-484	43	55	and	and	CCONJ
ajssms-484	43	56	is	be	AUX
ajssms-484	43	57	evaluated	evaluate	VERB
ajssms-484	43	58	during	during	ADP
ajssms-484	43	59	delivery	delivery	NOUN
ajssms-484	43	60	.	.	PUNCT
ajssms-484	44	1	according	accord	VERB
ajssms-484	44	2	to	to	ADP
ajssms-484	44	3	asubonteng	asubonteng	PROPN
ajssms-484	44	4	et	et	PROPN
ajssms-484	44	5	al	al	PROPN
ajssms-484	44	6	.	.	PROPN
ajssms-484	45	1	(	(	PUNCT
ajssms-484	45	2	1996	1996	NUM
ajssms-484	45	3	)	)	PUNCT
ajssms-484	45	4	what	what	PRON
ajssms-484	45	5	a	a	DET
ajssms-484	45	6	service	service	NOUN
ajssms-484	45	7	delivers	deliver	VERB
ajssms-484	45	8	is	be	AUX
ajssms-484	45	9	difficult	difficult	ADJ
ajssms-484	45	10	to	to	PART
ajssms-484	45	11	evaluate	evaluate	VERB
ajssms-484	45	12	for	for	ADP
ajssms-484	45	13	any	any	DET
ajssms-484	45	14	service	service	NOUN
ajssms-484	45	15	,	,	PUNCT
ajssms-484	45	16	so	so	SCONJ
ajssms-484	45	17	consumers	consumer	NOUN
ajssms-484	45	18	or	or	CCONJ
ajssms-484	45	19	customers	customer	NOUN
ajssms-484	45	20	rely	rely	VERB
ajssms-484	45	21	on	on	ADP
ajssms-484	45	22	other	other	ADJ
ajssms-484	45	23	measures	measure	NOUN
ajssms-484	45	24	of	of	ADP
ajssms-484	45	25	quality	quality	NOUN
ajssms-484	45	26	attributes	attribute	NOUN
ajssms-484	45	27	associated	associate	VERB
ajssms-484	45	28	with	with	ADP
ajssms-484	45	29	service	service	NOUN
ajssms-484	45	30	delivery	delivery	NOUN
ajssms-484	45	31	,	,	PUNCT
ajssms-484	45	32	as	as	SCONJ
ajssms-484	45	33	evidenced	evidence	VERB
ajssms-484	45	34	in	in	ADP
ajssms-484	45	35	the	the	DET
ajssms-484	45	36	five	five	NUM
ajssms-484	45	37	generic	generic	ADJ
ajssms-484	45	38	dimensions	dimension	NOUN
ajssms-484	45	39	of	of	ADP
ajssms-484	45	40	service	service	NOUN
ajssms-484	45	41	quality	quality	NOUN
ajssms-484	45	42	.	.	PUNCT
ajssms-484	46	1	a	a	DET
ajssms-484	46	2	survey	survey	NOUN
ajssms-484	46	3	of	of	ADP
ajssms-484	46	4	service	service	NOUN
ajssms-484	46	5	theory	theory	NOUN
ajssms-484	46	6	seems	seem	VERB
ajssms-484	46	7	to	to	PART
ajssms-484	46	8	indicate	indicate	VERB
ajssms-484	46	9	that	that	SCONJ
ajssms-484	46	10	,	,	PUNCT
ajssms-484	46	11	clients	client	NOUN
ajssms-484	46	12	will	will	AUX
ajssms-484	46	13	judge	judge	VERB
ajssms-484	46	14	that	that	PRON
ajssms-484	46	15	quality	quality	NOUN
ajssms-484	46	16	is	be	AUX
ajssms-484	46	17	low	low	ADJ
ajssms-484	46	18	if	if	SCONJ
ajssms-484	46	19	performance	performance	NOUN
ajssms-484	46	20	does	do	AUX
ajssms-484	46	21	not	not	PART
ajssms-484	46	22	meet	meet	VERB
ajssms-484	46	23	their	their	PRON
ajssms-484	46	24	expectation	expectation	NOUN
ajssms-484	46	25	and	and	CCONJ
ajssms-484	46	26	that	that	SCONJ
ajssms-484	46	27	quality	quality	NOUN
ajssms-484	46	28	is	be	AUX
ajssms-484	46	29	high	high	ADJ
ajssms-484	46	30	if	if	SCONJ
ajssms-484	46	31	performance	performance	NOUN
ajssms-484	46	32	exceeds	exceed	VERB
ajssms-484	46	33	their	their	PRON
ajssms-484	46	34	expectations	expectation	NOUN
ajssms-484	46	35	.	.	PUNCT
ajssms-484	47	1	so	so	ADV
ajssms-484	47	2	as	as	SCONJ
ajssms-484	47	3	asubonteng	asubonteng	PROPN
ajssms-484	47	4	et	et	PROPN
ajssms-484	47	5	al	al	PROPN
ajssms-484	47	6	.	.	PROPN
ajssms-484	47	7	(	(	PUNCT
ajssms-484	47	8	1996	1996	NUM
ajssms-484	47	9	)	)	PUNCT
ajssms-484	47	10	conclude	conclude	NOUN
ajssms-484	47	11	,	,	PUNCT
ajssms-484	47	12	customers	customer	NOUN
ajssms-484	47	13	’	'	PUNCT
ajssms-484	47	14	expectations	expectation	NOUN
ajssms-484	47	15	serve	serve	VERB
ajssms-484	47	16	as	as	ADP
ajssms-484	47	17	the	the	DET
ajssms-484	47	18	foundation	foundation	NOUN
ajssms-484	47	19	on	on	ADP
ajssms-484	47	20	which	which	PRON
ajssms-484	47	21	service	service	NOUN
ajssms-484	47	22	quality	quality	NOUN
ajssms-484	47	23	will	will	AUX
ajssms-484	47	24	be	be	AUX
ajssms-484	47	25	evaluated	evaluate	VERB
ajssms-484	47	26	.	.	PUNCT
ajssms-484	48	1	service	service	NOUN
ajssms-484	48	2	quality	quality	NOUN
ajssms-484	48	3	is	be	AUX
ajssms-484	48	4	defined	define	VERB
ajssms-484	48	5	as	as	ADP
ajssms-484	48	6	,	,	PUNCT
ajssms-484	48	7	―an	―an	PROPN
ajssms-484	48	8	attitude	attitude	NOUN
ajssms-484	48	9	formed	form	VERB
ajssms-484	48	10	by	by	ADP
ajssms-484	48	11	a	a	DET
ajssms-484	48	12	long	long	ADJ
ajssms-484	48	13	-	-	PUNCT
ajssms-484	48	14	term	term	NOUN
ajssms-484	48	15	,	,	PUNCT
ajssms-484	48	16	overall	overall	ADJ
ajssms-484	48	17	evaluation	evaluation	NOUN
ajssms-484	48	18	of	of	ADP
ajssms-484	48	19	a	a	DET
ajssms-484	48	20	firm	firm	NOUN
ajssms-484	48	21	’s	’s	PART
ajssms-484	48	22	performance‖	performance‖	PROPN
ajssms-484	48	23	by	by	ADP
ajssms-484	48	24	hoffman	hoffman	NOUN
ajssms-484	48	25	and	and	CCONJ
ajssms-484	48	26	bateson	bateson	PROPN
ajssms-484	48	27	(	(	PUNCT
ajssms-484	48	28	2006	2006	NUM
ajssms-484	48	29	)	)	PUNCT
ajssms-484	48	30	.	.	PUNCT
ajssms-484	49	1	this	this	PRON
ajssms-484	49	2	distinguishes	distinguish	VERB
ajssms-484	49	3	the	the	DET
ajssms-484	49	4	concept	concept	NOUN
ajssms-484	49	5	from	from	ADP
ajssms-484	49	6	customer	customer	NOUN
ajssms-484	49	7	satisfaction	satisfaction	NOUN
ajssms-484	49	8	which	which	PRON
ajssms-484	49	9	is	be	AUX
ajssms-484	49	10	a	a	DET
ajssms-484	49	11	short	short	ADJ
ajssms-484	49	12	-	-	PUNCT
ajssms-484	49	13	term	term	NOUN
ajssms-484	49	14	,	,	PUNCT
ajssms-484	49	15	transaction	transaction	NOUN
ajssms-484	49	16	-	-	PUNCT
ajssms-484	49	17	specific	specific	ADJ
ajssms-484	49	18	measure	measure	NOUN
ajssms-484	49	19	(	(	PUNCT
ajssms-484	49	20	hoffman	hoffman	NOUN
ajssms-484	49	21	and	and	CCONJ
ajssms-484	49	22	bateson	bateson	PROPN
ajssms-484	49	23	,	,	PUNCT
ajssms-484	49	24	2006	2006	NUM
ajssms-484	49	25	)	)	PUNCT
ajssms-484	49	26	.	.	PUNCT
ajssms-484	50	1	the	the	DET
ajssms-484	50	2	service	service	NOUN
ajssms-484	50	3	quality	quality	NOUN
ajssms-484	50	4	process	process	NOUN
ajssms-484	50	5	can	can	AUX
ajssms-484	50	6	be	be	AUX
ajssms-484	50	7	examined	examine	VERB
ajssms-484	50	8	in	in	ADP
ajssms-484	50	9	terms	term	NOUN
ajssms-484	50	10	of	of	ADP
ajssms-484	50	11	the	the	DET
ajssms-484	50	12	gaps	gap	NOUN
ajssms-484	50	13	between	between	ADP
ajssms-484	50	14	management	management	NOUN
ajssms-484	50	15	,	,	PUNCT
ajssms-484	50	16	employees	employee	NOUN
ajssms-484	50	17	’	'	PUNCT
ajssms-484	50	18	and	and	CCONJ
ajssms-484	50	19	customers	customer	NOUN
ajssms-484	50	20	’	’	PART
ajssms-484	50	21	expectations	expectation	NOUN
ajssms-484	50	22	and	and	CCONJ
ajssms-484	50	23	perceptions	perception	NOUN
ajssms-484	50	24	(	(	PUNCT
ajssms-484	50	25	hoffman	hoffman	NOUN
ajssms-484	50	26	and	and	CCONJ
ajssms-484	50	27	bateson	bateson	PROPN
ajssms-484	50	28	,	,	PUNCT
ajssms-484	50	29	2006	2006	NUM
ajssms-484	50	30	)	)	PUNCT
ajssms-484	50	31	.	.	PUNCT
ajssms-484	51	1	according	accord	VERB
ajssms-484	51	2	to	to	ADP
ajssms-484	51	3	hoffman	hoffman	NOUN
ajssms-484	51	4	and	and	CCONJ
ajssms-484	51	5	bateson	bateson	PROPN
ajssms-484	51	6	(	(	PUNCT
ajssms-484	51	7	2006	2006	NUM
ajssms-484	51	8	)	)	PUNCT
ajssms-484	51	9	service	service	NOUN
ajssms-484	51	10	quality	quality	NOUN
ajssms-484	51	11	focuses	focus	VERB
ajssms-484	51	12	on	on	ADP
ajssms-484	51	13	the	the	DET
ajssms-484	51	14	customers	customer	NOUN
ajssms-484	51	15	’	’	PART
ajssms-484	51	16	cumulative	cumulative	ADJ
ajssms-484	51	17	attitude	attitude	NOUN
ajssms-484	51	18	towards	towards	ADP
ajssms-484	51	19	the	the	DET
ajssms-484	51	20	firm	firm	NOUN
ajssms-484	51	21	which	which	PRON
ajssms-484	51	22	is	be	AUX
ajssms-484	51	23	the	the	DET
ajssms-484	51	24	result	result	NOUN
ajssms-484	51	25	of	of	ADP
ajssms-484	51	26	a	a	DET
ajssms-484	51	27	number	number	NOUN
ajssms-484	51	28	of	of	ADP
ajssms-484	51	29	successful	successful	ADJ
ajssms-484	51	30	or	or	CCONJ
ajssms-484	51	31	unsuccessful	unsuccessful	ADJ
ajssms-484	51	32	service	service	NOUN
ajssms-484	51	33	experiences	experience	NOUN
ajssms-484	51	34	.	.	PUNCT
ajssms-484	52	1	the	the	DET
ajssms-484	52	2	single	single	ADJ
ajssms-484	52	3	largest	large	ADJ
ajssms-484	52	4	trend	trend	NOUN
ajssms-484	52	5	in	in	ADP
ajssms-484	52	6	business	business	NOUN
ajssms-484	52	7	in	in	ADP
ajssms-484	52	8	the	the	DET
ajssms-484	52	9	us	we	PRON
ajssms-484	52	10	over	over	ADP
ajssms-484	52	11	the	the	DET
ajssms-484	52	12	past	past	ADJ
ajssms-484	52	13	40	40	NUM
ajssms-484	52	14	years	year	NOUN
ajssms-484	52	15	has	have	AUX
ajssms-484	52	16	been	be	AUX
ajssms-484	52	17	the	the	DET
ajssms-484	52	18	increased	increase	VERB
ajssms-484	52	19	emphasis	emphasis	NOUN
ajssms-484	52	20	on	on	ADP
ajssms-484	52	21	service	service	NOUN
ajssms-484	52	22	and	and	CCONJ
ajssms-484	52	23	service	service	NOUN
ajssms-484	52	24	-	-	PUNCT
ajssms-484	52	25	related	relate	VERB
ajssms-484	52	26	industries	industry	NOUN
ajssms-484	52	27	(	(	PUNCT
ajssms-484	52	28	yun	yun	PROPN
ajssms-484	52	29	,	,	PUNCT
ajssms-484	52	30	2001	2001	NUM
ajssms-484	52	31	)	)	PUNCT
ajssms-484	52	32	.	.	PUNCT
ajssms-484	53	1	davidoff	davidoff	PROPN
ajssms-484	53	2	(	(	PUNCT
ajssms-484	53	3	1994	1994	NUM
ajssms-484	53	4	)	)	PUNCT
ajssms-484	53	5	stated	state	VERB
ajssms-484	53	6	in	in	ADP
ajssms-484	53	7	the	the	DET
ajssms-484	53	8	study	study	NOUN
ajssms-484	53	9	that	that	SCONJ
ajssms-484	53	10	service	service	NOUN
ajssms-484	53	11	has	have	AUX
ajssms-484	53	12	not	not	PART
ajssms-484	53	13	traditionally	traditionally	ADV
ajssms-484	53	14	been	be	AUX
ajssms-484	53	15	viewed	view	VERB
ajssms-484	53	16	as	as	ADP
ajssms-484	53	17	being	be	AUX
ajssms-484	53	18	as	as	ADV
ajssms-484	53	19	important	important	ADJ
ajssms-484	53	20	as	as	ADP
ajssms-484	53	21	manufacturing	manufacturing	NOUN
ajssms-484	53	22	.	.	PUNCT
ajssms-484	54	1	but	but	CCONJ
ajssms-484	54	2	service	service	NOUN
ajssms-484	54	3	is	be	AUX
ajssms-484	54	4	no	no	ADV
ajssms-484	54	5	longer	long	ADV
ajssms-484	54	6	merely	merely	ADV
ajssms-484	54	7	a	a	DET
ajssms-484	54	8	by	by	ADP
ajssms-484	54	9	-	-	PUNCT
ajssms-484	54	10	product	product	NOUN
ajssms-484	54	11	of	of	ADP
ajssms-484	54	12	an	an	DET
ajssms-484	54	13	industrial	industrial	ADJ
ajssms-484	54	14	society	society	NOUN
ajssms-484	54	15	.	.	PUNCT
ajssms-484	55	1	according	accord	VERB
ajssms-484	55	2	to	to	ADP
ajssms-484	55	3	davidoff	davidoff	PROPN
ajssms-484	55	4	(	(	PUNCT
ajssms-484	55	5	1994	1994	NUM
ajssms-484	55	6	)	)	PUNCT
ajssms-484	55	7	many	many	ADJ
ajssms-484	55	8	companies	company	NOUN
ajssms-484	55	9	start	start	VERB
ajssms-484	55	10	to	to	PART
ajssms-484	55	11	be	be	AUX
ajssms-484	55	12	engaged	engage	VERB
ajssms-484	55	13	in	in	ADP
ajssms-484	55	14	efforts	effort	NOUN
ajssms-484	55	15	to	to	PART
ajssms-484	55	16	improve	improve	VERB
ajssms-484	55	17	the	the	DET
ajssms-484	55	18	quality	quality	NOUN
ajssms-484	55	19	of	of	ADP
ajssms-484	55	20	service	service	NOUN
ajssms-484	55	21	to	to	ADP
ajssms-484	55	22	their	their	PRON
ajssms-484	55	23	customers	customer	NOUN
ajssms-484	55	24	.	.	PUNCT
ajssms-484	56	1	however	however	ADV
ajssms-484	56	2	,	,	PUNCT
ajssms-484	56	3	improving	improve	VERB
ajssms-484	56	4	service	service	NOUN
ajssms-484	56	5	quality	quality	NOUN
ajssms-484	56	6	has	have	AUX
ajssms-484	56	7	not	not	PART
ajssms-484	56	8	received	receive	VERB
ajssms-484	56	9	the	the	DET
ajssms-484	56	10	same	same	ADJ
ajssms-484	56	11	attention	attention	NOUN
ajssms-484	56	12	and	and	CCONJ
ajssms-484	56	13	favor	favor	NOUN
ajssms-484	56	14	as	as	SCONJ
ajssms-484	56	15	has	have	AUX
ajssms-484	56	16	improving	improve	VERB
ajssms-484	56	17	manufacturing	manufacturing	NOUN
ajssms-484	56	18	quality	quality	NOUN
ajssms-484	56	19	.	.	PUNCT
ajssms-484	57	1	this	this	PRON
ajssms-484	57	2	is	be	AUX
ajssms-484	57	3	probably	probably	ADV
ajssms-484	57	4	true	true	ADJ
ajssms-484	57	5	because	because	SCONJ
ajssms-484	57	6	it	it	PRON
ajssms-484	57	7	is	be	AUX
ajssms-484	57	8	much	much	ADV
ajssms-484	57	9	harder	hard	ADJ
ajssms-484	57	10	to	to	PART
ajssms-484	57	11	quantify	quantify	VERB
ajssms-484	57	12	and	and	CCONJ
ajssms-484	57	13	judge	judge	VERB
ajssms-484	57	14	service	service	PROPN
ajssms-484	57	15	.	.	PUNCT
ajssms-484	58	1	davidoff	davidoff	PROPN
ajssms-484	58	2	mentioned	mention	VERB
ajssms-484	58	3	,	,	PUNCT
ajssms-484	58	4	―service	―service	PROPN
ajssms-484	58	5	grows	grow	VERB
ajssms-484	58	6	on	on	ADP
ajssms-484	58	7	its	its	PRON
ajssms-484	58	8	own	own	ADJ
ajssms-484	58	9	strength	strength	NOUN
ajssms-484	58	10	,	,	PUNCT
ajssms-484	58	11	as	as	SCONJ
ajssms-484	58	12	more	more	ADJ
ajssms-484	58	13	people	people	NOUN
ajssms-484	58	14	require	require	VERB
ajssms-484	58	15	its	its	PRON
ajssms-484	58	16	products	product	NOUN
ajssms-484	58	17	independent	independent	ADJ
ajssms-484	58	18	of	of	ADP
ajssms-484	58	19	manufacturing	manufacturing	NOUN
ajssms-484	58	20	.	.	PUNCT
ajssms-484	59	1	the	the	DET
ajssms-484	59	2	number	number	NOUN
ajssms-484	59	3	of	of	ADP
ajssms-484	59	4	well	well	ADV
ajssms-484	59	5	-	-	PUNCT
ajssms-484	59	6	paying	pay	VERB
ajssms-484	59	7	service	service	NOUN
ajssms-484	59	8	jobs	job	NOUN
ajssms-484	59	9	continues	continue	VERB
ajssms-484	59	10	to	to	PART
ajssms-484	59	11	grow	grow	VERB
ajssms-484	59	12	.	.	PUNCT
ajssms-484	60	1	the	the	DET
ajssms-484	60	2	numerous	numerous	ADJ
ajssms-484	60	3	and	and	CCONJ
ajssms-484	60	4	high	high	ADJ
ajssms-484	60	5	productivity	productivity	NOUN
ajssms-484	60	6	service	service	NOUN
ajssms-484	60	7	jobs	job	NOUN
ajssms-484	60	8	require	require	VERB
ajssms-484	60	9	highly	highly	ADV
ajssms-484	60	10	skilled	skilled	ADJ
ajssms-484	60	11	and	and	CCONJ
ajssms-484	60	12	trained	train	VERB
ajssms-484	60	13	workers	worker	NOUN
ajssms-484	60	14	with	with	ADP
ajssms-484	60	15	a	a	DET
ajssms-484	60	16	variety	variety	NOUN
ajssms-484	60	17	of	of	ADP
ajssms-484	60	18	opportunity	opportunity	NOUN
ajssms-484	60	19	for	for	ADP
ajssms-484	60	20	advancement‖.	advancement‖.	NOUN
ajssms-484	60	21	this	this	PRON
ajssms-484	60	22	suggests	suggest	VERB
ajssms-484	60	23	that	that	SCONJ
ajssms-484	60	24	,	,	PUNCT
ajssms-484	60	25	especially	especially	ADV
ajssms-484	60	26	for	for	ADP
ajssms-484	60	27	specific	specific	ADJ
ajssms-484	60	28	services	service	NOUN
ajssms-484	60	29	in	in	ADP
ajssms-484	60	30	different	different	ADJ
ajssms-484	60	31	areas	area	NOUN
ajssms-484	60	32	in	in	ADP
ajssms-484	60	33	hotels	hotel	NOUN
ajssms-484	60	34	which	which	PRON
ajssms-484	60	35	is	be	AUX
ajssms-484	60	36	performed	perform	VERB
ajssms-484	60	37	by	by	ADP
ajssms-484	60	38	diverse	diverse	ADJ
ajssms-484	60	39	work	work	NOUN
ajssms-484	60	40	groups	group	NOUN
ajssms-484	60	41	,	,	PUNCT
ajssms-484	60	42	it	it	PRON
ajssms-484	60	43	is	be	AUX
ajssms-484	60	44	important	important	ADJ
ajssms-484	60	45	that	that	SCONJ
ajssms-484	60	46	they	they	PRON
ajssms-484	60	47	understand	understand	VERB
ajssms-484	60	48	what	what	PRON
ajssms-484	60	49	is	be	AUX
ajssms-484	60	50	expected	expect	VERB
ajssms-484	60	51	as	as	ADP
ajssms-484	60	52	an	an	DET
ajssms-484	60	53	outcome	outcome	NOUN
ajssms-484	60	54	of	of	ADP
ajssms-484	60	55	the	the	DET
ajssms-484	60	56	service	service	NOUN
ajssms-484	60	57	given	give	VERB
ajssms-484	60	58	by	by	ADP
ajssms-484	60	59	them	they	PRON
ajssms-484	60	60	to	to	ADP
ajssms-484	60	61	the	the	DET
ajssms-484	60	62	end	end	NOUN
ajssms-484	60	63	user	user	NOUN
ajssms-484	60	64	without	without	ADP
ajssms-484	60	65	complicating	complicate	VERB
ajssms-484	60	66	to	to	PART
ajssms-484	60	67	achieve	achieve	VERB
ajssms-484	60	68	the	the	DET
ajssms-484	60	69	expected	expect	VERB
ajssms-484	60	70	service	service	NOUN
ajssms-484	60	71	outcome	outcome	NOUN
ajssms-484	60	72	and	and	CCONJ
ajssms-484	60	73	how	how	SCONJ
ajssms-484	60	74	one	one	NOUN
ajssms-484	60	75	can	can	AUX
ajssms-484	60	76	further	far	ADV
ajssms-484	60	77	develop	develop	VERB
ajssms-484	60	78	to	to	PART
ajssms-484	60	79	enhance	enhance	VERB
ajssms-484	60	80	the	the	DET
ajssms-484	60	81	same	same	ADJ
ajssms-484	60	82	.	.	PUNCT
ajssms-484	61	1	3	3	X
ajssms-484	61	2	.	.	X
ajssms-484	61	3	quality	quality	NOUN
ajssms-484	61	4	service	service	NOUN
ajssms-484	61	5	:	:	PUNCT
ajssms-484	61	6	issues	issue	NOUN
ajssms-484	61	7	and	and	CCONJ
ajssms-484	61	8	challenges	challenge	NOUN
ajssms-484	61	9	despite	despite	SCONJ
ajssms-484	61	10	the	the	DET
ajssms-484	61	11	great	great	ADJ
ajssms-484	61	12	progress	progress	NOUN
ajssms-484	61	13	and	and	CCONJ
ajssms-484	61	14	good	good	ADJ
ajssms-484	61	15	prospect	prospect	NOUN
ajssms-484	61	16	in	in	ADP
ajssms-484	61	17	hotel	hotel	NOUN
ajssms-484	61	18	industry	industry	NOUN
ajssms-484	61	19	development	development	NOUN
ajssms-484	61	20	,	,	PUNCT
ajssms-484	61	21	there	there	PRON
ajssms-484	61	22	are	be	VERB
ajssms-484	61	23	many	many	ADJ
ajssms-484	61	24	challenges	challenge	NOUN
ajssms-484	61	25	from	from	ADP
ajssms-484	61	26	both	both	PRON
ajssms-484	61	27	home	home	NOUN
ajssms-484	61	28	and	and	CCONJ
ajssms-484	61	29	abroad	abroad	ADV
ajssms-484	61	30	.	.	PUNCT
ajssms-484	62	1	the	the	DET
ajssms-484	62	2	examples	example	NOUN
ajssms-484	62	3	include	include	VERB
ajssms-484	62	4	:	:	PUNCT
ajssms-484	62	5	the	the	DET
ajssms-484	62	6	destruction	destruction	NOUN
ajssms-484	62	7	of	of	ADP
ajssms-484	62	8	tourist	tourist	NOUN
ajssms-484	62	9	sites	site	NOUN
ajssms-484	62	10	and	and	CCONJ
ajssms-484	62	11	natural	natural	ADJ
ajssms-484	62	12	landscape	landscape	NOUN
ajssms-484	62	13	,	,	PUNCT
ajssms-484	62	14	the	the	DET
ajssms-484	62	15	pollution	pollution	NOUN
ajssms-484	62	16	of	of	ADP
ajssms-484	62	17	environment	environment	NOUN
ajssms-484	62	18	,	,	PUNCT
ajssms-484	62	19	the	the	DET
ajssms-484	62	20	shortage	shortage	NOUN
ajssms-484	62	21	of	of	ADP
ajssms-484	62	22	financial	financial	ADJ
ajssms-484	62	23	resources	resource	NOUN
ajssms-484	62	24	for	for	ADP
ajssms-484	62	25	infrastructure	infrastructure	NOUN
ajssms-484	62	26	development	development	NOUN
ajssms-484	62	27	,	,	PUNCT
ajssms-484	62	28	the	the	DET
ajssms-484	62	29	persistent	persistent	ADJ
ajssms-484	62	30	attitudinal	attitudinal	ADJ
ajssms-484	62	31	problems	problem	NOUN
ajssms-484	62	32	among	among	ADP
ajssms-484	62	33	service	service	NOUN
ajssms-484	62	34	personnel	personnel	NOUN
ajssms-484	62	35	,	,	PUNCT
ajssms-484	62	36	and	and	CCONJ
ajssms-484	62	37	the	the	DET
ajssms-484	62	38	pressure	pressure	NOUN
ajssms-484	62	39	from	from	ADP
ajssms-484	62	40	the	the	DET
ajssms-484	62	41	competitors	competitor	NOUN
ajssms-484	62	42	in	in	ADP
ajssms-484	62	43	the	the	DET
ajssms-484	62	44	asia	asia	PROPN
ajssms-484	62	45	-	-	PUNCT
ajssms-484	62	46	pacific	pacific	PROPN
ajssms-484	62	47	area	area	NOUN
ajssms-484	62	48	with	with	ADP
ajssms-484	62	49	more	more	ADV
ajssms-484	62	50	diversified	diversified	ADJ
ajssms-484	62	51	tourism	tourism	NOUN
ajssms-484	62	52	product	product	NOUN
ajssms-484	62	53	and	and	CCONJ
ajssms-484	62	54	higher	high	ADJ
ajssms-484	62	55	service	service	NOUN
ajssms-484	62	56	quality	quality	NOUN
ajssms-484	62	57	(	(	PUNCT
ajssms-484	62	58	chen	chen	PROPN
ajssms-484	62	59	,	,	PUNCT
ajssms-484	62	60	2001	2001	NUM
ajssms-484	62	61	)	)	PUNCT
ajssms-484	62	62	.	.	PUNCT
ajssms-484	63	1	due	due	ADP
ajssms-484	63	2	to	to	ADP
ajssms-484	63	3	the	the	DET
ajssms-484	63	4	increasing	increase	VERB
ajssms-484	63	5	importance	importance	NOUN
ajssms-484	63	6	of	of	ADP
ajssms-484	63	7	the	the	DET
ajssms-484	63	8	indian	indian	ADJ
ajssms-484	63	9	hotel	hotel	NOUN
ajssms-484	63	10	industry	industry	NOUN
ajssms-484	63	11	in	in	ADP
ajssms-484	63	12	the	the	DET
ajssms-484	63	13	world	world	NOUN
ajssms-484	63	14	and	and	CCONJ
ajssms-484	63	15	many	many	ADJ
ajssms-484	63	16	serious	serious	ADJ
ajssms-484	63	17	problems	problem	NOUN
ajssms-484	63	18	affecting	affect	VERB
ajssms-484	63	19	its	its	PRON
ajssms-484	63	20	further	further	ADJ
ajssms-484	63	21	growth	growth	NOUN
ajssms-484	63	22	,	,	PUNCT
ajssms-484	63	23	the	the	DET
ajssms-484	63	24	corresponding	corresponding	ADJ
ajssms-484	63	25	research	research	NOUN
ajssms-484	63	26	in	in	ADP
ajssms-484	63	27	this	this	DET
ajssms-484	63	28	field	field	NOUN
ajssms-484	63	29	needs	need	VERB
ajssms-484	63	30	to	to	PART
ajssms-484	63	31	be	be	AUX
ajssms-484	63	32	improved	improve	VERB
ajssms-484	63	33	in	in	ADP
ajssms-484	63	34	both	both	PRON
ajssms-484	63	35	quantity	quantity	NOUN
ajssms-484	63	36	and	and	CCONJ
ajssms-484	63	37	quality	quality	NOUN
ajssms-484	63	38	to	to	PART
ajssms-484	63	39	meet	meet	VERB
ajssms-484	63	40	the	the	DET
ajssms-484	63	41	international	international	ADJ
ajssms-484	63	42	standard	standard	NOUN
ajssms-484	63	43	.	.	PUNCT
ajssms-484	64	1	in	in	ADP
ajssms-484	64	2	view	view	NOUN
ajssms-484	64	3	of	of	ADP
ajssms-484	64	4	this	this	PRON
ajssms-484	64	5	,	,	PUNCT
ajssms-484	64	6	an	an	DET
ajssms-484	64	7	examination	examination	NOUN
ajssms-484	64	8	of	of	ADP
ajssms-484	64	9	past	past	ADJ
ajssms-484	64	10	research	research	NOUN
ajssms-484	64	11	efforts	effort	NOUN
ajssms-484	64	12	will	will	AUX
ajssms-484	64	13	be	be	AUX
ajssms-484	64	14	helpful	helpful	ADJ
ajssms-484	64	15	to	to	PART
ajssms-484	64	16	provide	provide	VERB
ajssms-484	64	17	an	an	DET
ajssms-484	64	18	understanding	understanding	NOUN
ajssms-484	64	19	of	of	ADP
ajssms-484	64	20	the	the	DET
ajssms-484	64	21	academic	academic	ADJ
ajssms-484	64	22	direction	direction	NOUN
ajssms-484	64	23	of	of	ADP
ajssms-484	64	24	this	this	DET
ajssms-484	64	25	field	field	NOUN
ajssms-484	64	26	,	,	PUNCT
ajssms-484	64	27	and	and	CCONJ
ajssms-484	64	28	anticipate	anticipate	VERB
ajssms-484	64	29	future	future	ADJ
ajssms-484	64	30	research	research	NOUN
ajssms-484	64	31	need	need	NOUN
ajssms-484	64	32	in	in	ADP
ajssms-484	64	33	this	this	DET
ajssms-484	64	34	field	field	NOUN
ajssms-484	64	35	.	.	PUNCT
ajssms-484	65	1	asian	asian	ADJ
ajssms-484	65	2	journal	journal	NOUN
ajssms-484	65	3	of	of	ADP
ajssms-484	65	4	social	social	ADJ
ajssms-484	65	5	sciences	sciences	PROPN
ajssms-484	65	6	and	and	CCONJ
ajssms-484	65	7	management	management	NOUN
ajssms-484	65	8	studies	study	NOUN
ajssms-484	65	9	,	,	PUNCT
ajssms-484	65	10	2016	2016	NUM
ajssms-484	65	11	,	,	PUNCT
ajssms-484	65	12	3(3):163	3(3):163	NUM
ajssms-484	65	13	-	-	SYM
ajssms-484	65	14	172	172	NUM
ajssms-484	65	15	165	165	NUM
ajssms-484	65	16	4	4	NUM
ajssms-484	65	17	.	.	PUNCT
ajssms-484	65	18	need	need	NOUN
ajssms-484	65	19	and	and	CCONJ
ajssms-484	65	20	rationale	rationale	NOUN
ajssms-484	65	21	of	of	ADP
ajssms-484	65	22	the	the	DET
ajssms-484	65	23	study	study	NOUN
ajssms-484	65	24	organizations	organization	NOUN
ajssms-484	65	25	in	in	ADP
ajssms-484	65	26	india	india	PROPN
ajssms-484	65	27	are	be	AUX
ajssms-484	65	28	global	global	ADJ
ajssms-484	65	29	today	today	NOUN
ajssms-484	65	30	;	;	PUNCT
ajssms-484	65	31	especially	especially	ADV
ajssms-484	65	32	when	when	SCONJ
ajssms-484	65	33	it	it	PRON
ajssms-484	65	34	comes	come	VERB
ajssms-484	65	35	to	to	ADP
ajssms-484	65	36	the	the	DET
ajssms-484	65	37	clientele	clientele	NOUN
ajssms-484	65	38	it	it	PRON
ajssms-484	65	39	is	be	AUX
ajssms-484	65	40	observed	observe	VERB
ajssms-484	65	41	that	that	SCONJ
ajssms-484	65	42	they	they	PRON
ajssms-484	65	43	are	be	AUX
ajssms-484	65	44	updated	update	VERB
ajssms-484	65	45	on	on	ADP
ajssms-484	65	46	the	the	DET
ajssms-484	65	47	new	new	ADJ
ajssms-484	65	48	trends	trend	NOUN
ajssms-484	65	49	relating	relate	VERB
ajssms-484	65	50	to	to	ADP
ajssms-484	65	51	food	food	NOUN
ajssms-484	65	52	and	and	CCONJ
ajssms-484	65	53	accommodation	accommodation	NOUN
ajssms-484	65	54	.	.	PUNCT
ajssms-484	66	1	this	this	PRON
ajssms-484	66	2	has	have	AUX
ajssms-484	66	3	led	lead	VERB
ajssms-484	66	4	to	to	ADP
ajssms-484	66	5	an	an	DET
ajssms-484	66	6	increase	increase	NOUN
ajssms-484	66	7	in	in	ADP
ajssms-484	66	8	the	the	DET
ajssms-484	66	9	heterogeneousness	heterogeneousness	NOUN
ajssms-484	66	10	among	among	ADP
ajssms-484	66	11	employees	employee	NOUN
ajssms-484	66	12	and	and	CCONJ
ajssms-484	66	13	has	have	AUX
ajssms-484	66	14	increased	increase	VERB
ajssms-484	66	15	the	the	DET
ajssms-484	66	16	challenge	challenge	NOUN
ajssms-484	66	17	of	of	ADP
ajssms-484	66	18	organizations	organization	NOUN
ajssms-484	66	19	to	to	PART
ajssms-484	66	20	manage	manage	VERB
ajssms-484	66	21	diverse	diverse	ADJ
ajssms-484	66	22	customers	customer	NOUN
ajssms-484	66	23	coming	come	VERB
ajssms-484	66	24	to	to	ADP
ajssms-484	66	25	hotels	hotel	NOUN
ajssms-484	66	26	.	.	PUNCT
ajssms-484	67	1	selecting	select	VERB
ajssms-484	67	2	and	and	CCONJ
ajssms-484	67	3	serving	serve	VERB
ajssms-484	67	4	diverse	diverse	ADJ
ajssms-484	67	5	people	people	NOUN
ajssms-484	67	6	and	and	CCONJ
ajssms-484	67	7	their	their	PRON
ajssms-484	67	8	perspectives	perspective	NOUN
ajssms-484	67	9	has	have	AUX
ajssms-484	67	10	become	become	VERB
ajssms-484	67	11	a	a	DET
ajssms-484	67	12	major	major	ADJ
ajssms-484	67	13	concern	concern	NOUN
ajssms-484	67	14	for	for	ADP
ajssms-484	67	15	every	every	DET
ajssms-484	67	16	hotel	hotel	NOUN
ajssms-484	67	17	organization	organization	NOUN
ajssms-484	67	18	.	.	PUNCT
ajssms-484	68	1	the	the	DET
ajssms-484	68	2	impact	impact	NOUN
ajssms-484	68	3	for	for	ADP
ajssms-484	68	4	not	not	PART
ajssms-484	68	5	managing	manage	VERB
ajssms-484	68	6	services	service	NOUN
ajssms-484	68	7	would	would	AUX
ajssms-484	68	8	lead	lead	VERB
ajssms-484	68	9	to	to	ADP
ajssms-484	68	10	lack	lack	NOUN
ajssms-484	68	11	of	of	ADP
ajssms-484	68	12	competencies	competency	NOUN
ajssms-484	68	13	,	,	PUNCT
ajssms-484	68	14	and	and	CCONJ
ajssms-484	68	15	interests	interest	NOUN
ajssms-484	68	16	in	in	ADP
ajssms-484	68	17	employees	employee	NOUN
ajssms-484	68	18	,	,	PUNCT
ajssms-484	68	19	which	which	PRON
ajssms-484	68	20	will	will	AUX
ajssms-484	68	21	ultimately	ultimately	ADV
ajssms-484	68	22	increase	increase	VERB
ajssms-484	68	23	employee	employee	NOUN
ajssms-484	68	24	turnover	turnover	NOUN
ajssms-484	68	25	and	and	CCONJ
ajssms-484	68	26	reduce	reduce	VERB
ajssms-484	68	27	individuals	individual	NOUN
ajssms-484	68	28	’	'	PUNCT
ajssms-484	68	29	and	and	CCONJ
ajssms-484	68	30	organizations	organization	NOUN
ajssms-484	68	31	’	'	PUNCT
ajssms-484	68	32	performance	performance	NOUN
ajssms-484	68	33	to	to	ADP
ajssms-484	68	34	a	a	DET
ajssms-484	68	35	great	great	ADJ
ajssms-484	68	36	extent	extent	NOUN
ajssms-484	68	37	.	.	PUNCT
ajssms-484	69	1	organizations	organization	NOUN
ajssms-484	69	2	that	that	PRON
ajssms-484	69	3	manage	manage	VERB
ajssms-484	69	4	quality	quality	NOUN
ajssms-484	69	5	services	service	NOUN
ajssms-484	69	6	are	be	AUX
ajssms-484	69	7	recipients	recipient	NOUN
ajssms-484	69	8	of	of	ADP
ajssms-484	69	9	more	more	ADJ
ajssms-484	69	10	commitment	commitment	NOUN
ajssms-484	69	11	,	,	PUNCT
ajssms-484	69	12	and	and	CCONJ
ajssms-484	69	13	better	well	ADV
ajssms-484	69	14	working	work	VERB
ajssms-484	69	15	towards	towards	ADP
ajssms-484	69	16	how	how	SCONJ
ajssms-484	69	17	to	to	PART
ajssms-484	69	18	enhance	enhance	VERB
ajssms-484	69	19	the	the	DET
ajssms-484	69	20	present	present	ADJ
ajssms-484	69	21	services	service	NOUN
ajssms-484	69	22	better	well	ADV
ajssms-484	69	23	as	as	ADV
ajssms-484	69	24	well	well	ADV
ajssms-484	69	25	as	as	ADP
ajssms-484	69	26	better	well	ADJ
ajssms-484	69	27	performance	performance	NOUN
ajssms-484	69	28	by	by	ADP
ajssms-484	69	29	employees	employee	NOUN
ajssms-484	69	30	.	.	PUNCT
ajssms-484	70	1	services	service	NOUN
ajssms-484	70	2	management	management	NOUN
ajssms-484	70	3	aims	aim	VERB
ajssms-484	70	4	to	to	PART
ajssms-484	70	5	create	create	VERB
ajssms-484	70	6	and	and	CCONJ
ajssms-484	70	7	maintain	maintain	VERB
ajssms-484	70	8	a	a	DET
ajssms-484	70	9	positive	positive	ADJ
ajssms-484	70	10	work	work	NOUN
ajssms-484	70	11	environment	environment	NOUN
ajssms-484	70	12	as	as	SCONJ
ajssms-484	70	13	satisfied	satisfied	ADJ
ajssms-484	70	14	employees	employee	NOUN
ajssms-484	70	15	fulfills	fulfill	VERB
ajssms-484	70	16	the	the	DET
ajssms-484	70	17	organizations	organization	NOUN
ajssms-484	70	18	goal	goal	NOUN
ajssms-484	70	19	by	by	ADP
ajssms-484	70	20	delivering	deliver	VERB
ajssms-484	70	21	services	service	NOUN
ajssms-484	70	22	successfully	successfully	ADV
ajssms-484	70	23	to	to	ADP
ajssms-484	70	24	the	the	DET
ajssms-484	70	25	end	end	NOUN
ajssms-484	70	26	user	user	NOUN
ajssms-484	70	27	,	,	PUNCT
ajssms-484	70	28	so	so	SCONJ
ajssms-484	70	29	that	that	SCONJ
ajssms-484	70	30	all	all	PRON
ajssms-484	70	31	can	can	AUX
ajssms-484	70	32	reach	reach	VERB
ajssms-484	70	33	their	their	PRON
ajssms-484	70	34	potential	potential	NOUN
ajssms-484	70	35	and	and	CCONJ
ajssms-484	70	36	maximize	maximize	VERB
ajssms-484	70	37	their	their	PRON
ajssms-484	70	38	contributions	contribution	NOUN
ajssms-484	70	39	to	to	ADP
ajssms-484	70	40	an	an	DET
ajssms-484	70	41	organization	organization	NOUN
ajssms-484	70	42	’s	’s	PART
ajssms-484	70	43	goals	goal	NOUN
ajssms-484	70	44	and	and	CCONJ
ajssms-484	70	45	objectives	objective	NOUN
ajssms-484	70	46	.	.	PUNCT
ajssms-484	71	1	services	service	NOUN
ajssms-484	71	2	management	management	NOUN
ajssms-484	71	3	ensures	ensure	VERB
ajssms-484	71	4	that	that	SCONJ
ajssms-484	71	5	all	all	DET
ajssms-484	71	6	employees	employee	NOUN
ajssms-484	71	7	have	have	VERB
ajssms-484	71	8	the	the	DET
ajssms-484	71	9	opportunity	opportunity	NOUN
ajssms-484	71	10	to	to	PART
ajssms-484	71	11	maximize	maximize	VERB
ajssms-484	71	12	their	their	PRON
ajssms-484	71	13	potential	potential	NOUN
ajssms-484	71	14	and	and	CCONJ
ajssms-484	71	15	enhance	enhance	VERB
ajssms-484	71	16	the	the	DET
ajssms-484	71	17	services	service	NOUN
ajssms-484	71	18	by	by	ADP
ajssms-484	71	19	self	self	NOUN
ajssms-484	71	20	-	-	PUNCT
ajssms-484	71	21	development	development	NOUN
ajssms-484	71	22	and	and	CCONJ
ajssms-484	71	23	their	their	PRON
ajssms-484	71	24	innovative	innovative	ADJ
ajssms-484	71	25	contribution	contribution	NOUN
ajssms-484	71	26	by	by	ADP
ajssms-484	71	27	enhancing	enhance	VERB
ajssms-484	71	28	the	the	DET
ajssms-484	71	29	present	present	ADJ
ajssms-484	71	30	services	service	NOUN
ajssms-484	71	31	further	far	ADV
ajssms-484	71	32	.	.	PUNCT
ajssms-484	72	1	it	it	PRON
ajssms-484	72	2	identifies	identify	VERB
ajssms-484	72	3	that	that	SCONJ
ajssms-484	72	4	empowering	empower	VERB
ajssms-484	72	5	people	people	NOUN
ajssms-484	72	6	from	from	ADP
ajssms-484	72	7	different	different	ADJ
ajssms-484	72	8	backgrounds	background	NOUN
ajssms-484	72	9	can	can	AUX
ajssms-484	72	10	bring	bring	VERB
ajssms-484	72	11	new	new	ADJ
ajssms-484	72	12	ideas	idea	NOUN
ajssms-484	72	13	and	and	CCONJ
ajssms-484	72	14	perceptions	perception	NOUN
ajssms-484	72	15	,	,	PUNCT
ajssms-484	72	16	which	which	PRON
ajssms-484	72	17	can	can	AUX
ajssms-484	72	18	make	make	VERB
ajssms-484	72	19	the	the	DET
ajssms-484	72	20	way	way	NOUN
ajssms-484	72	21	work	work	NOUN
ajssms-484	72	22	is	be	AUX
ajssms-484	72	23	done	do	VERB
ajssms-484	72	24	more	more	ADV
ajssms-484	72	25	efficient	efficient	ADJ
ajssms-484	72	26	to	to	PART
ajssms-484	72	27	service	service	VERB
ajssms-484	72	28	better	well	ADV
ajssms-484	72	29	.	.	PUNCT
ajssms-484	73	1	managing	manage	VERB
ajssms-484	73	2	these	these	DET
ajssms-484	73	3	challenges	challenge	NOUN
ajssms-484	73	4	by	by	ADP
ajssms-484	73	5	empowering	empower	VERB
ajssms-484	73	6	employees	employee	NOUN
ajssms-484	73	7	will	will	AUX
ajssms-484	73	8	help	help	VERB
ajssms-484	73	9	organizations	organization	NOUN
ajssms-484	73	10	to	to	PART
ajssms-484	73	11	nurture	nurture	VERB
ajssms-484	73	12	creativity	creativity	NOUN
ajssms-484	73	13	and	and	CCONJ
ajssms-484	73	14	innovation	innovation	NOUN
ajssms-484	73	15	and	and	CCONJ
ajssms-484	73	16	thereby	thereby	ADV
ajssms-484	73	17	to	to	PART
ajssms-484	73	18	tap	tap	VERB
ajssms-484	73	19	hidden	hide	VERB
ajssms-484	73	20	capacity	capacity	NOUN
ajssms-484	73	21	for	for	ADP
ajssms-484	73	22	growth	growth	NOUN
ajssms-484	73	23	and	and	CCONJ
ajssms-484	73	24	improved	improved	ADJ
ajssms-484	73	25	competitiveness	competitiveness	NOUN
ajssms-484	73	26	.	.	PUNCT
ajssms-484	74	1	4.1	4.1	NUM
ajssms-484	74	2	.	.	PUNCT
ajssms-484	74	3	objectives	objective	NOUN
ajssms-484	74	4	of	of	ADP
ajssms-484	74	5	the	the	DET
ajssms-484	74	6	study	study	NOUN
ajssms-484	74	7	to	to	PART
ajssms-484	74	8	plot	plot	VERB
ajssms-484	74	9	the	the	DET
ajssms-484	74	10	outlook	outlook	NOUN
ajssms-484	74	11	towards	towards	ADP
ajssms-484	74	12	quality	quality	NOUN
ajssms-484	74	13	services	service	NOUN
ajssms-484	74	14	in	in	ADP
ajssms-484	74	15	the	the	DET
ajssms-484	74	16	hotel	hotel	NOUN
ajssms-484	74	17	organization	organization	NOUN
ajssms-484	74	18	by	by	ADP
ajssms-484	74	19	finding	find	VERB
ajssms-484	74	20	the	the	DET
ajssms-484	74	21	important	important	ADJ
ajssms-484	74	22	process	process	NOUN
ajssms-484	74	23	to	to	PART
ajssms-484	74	24	enhance	enhance	VERB
ajssms-484	74	25	quality	quality	NOUN
ajssms-484	74	26	service	service	NOUN
ajssms-484	74	27	and	and	CCONJ
ajssms-484	74	28	to	to	PART
ajssms-484	74	29	identify	identify	VERB
ajssms-484	74	30	barriers	barrier	NOUN
ajssms-484	74	31	and	and	CCONJ
ajssms-484	74	32	ways	way	NOUN
ajssms-484	74	33	towards	towards	ADP
ajssms-484	74	34	service	service	NOUN
ajssms-484	74	35	enhancement	enhancement	NOUN
ajssms-484	74	36	.	.	PUNCT
ajssms-484	75	1	4.2	4.2	NUM
ajssms-484	75	2	.	.	PUNCT
ajssms-484	76	1	sample	sample	NOUN
ajssms-484	76	2	and	and	CCONJ
ajssms-484	76	3	sampling	sample	VERB
ajssms-484	76	4	technique	technique	NOUN
ajssms-484	76	5	the	the	DET
ajssms-484	76	6	units	unit	NOUN
ajssms-484	76	7	selected	select	VERB
ajssms-484	76	8	for	for	ADP
ajssms-484	76	9	the	the	DET
ajssms-484	76	10	study	study	NOUN
ajssms-484	76	11	consisted	consist	VERB
ajssms-484	76	12	of	of	ADP
ajssms-484	76	13	employees	employee	NOUN
ajssms-484	76	14	in	in	ADP
ajssms-484	76	15	hotel	hotel	NOUN
ajssms-484	76	16	organizations	organization	NOUN
ajssms-484	76	17	.	.	PUNCT
ajssms-484	77	1	convenience	convenience	NOUN
ajssms-484	77	2	sampling	sampling	NOUN
ajssms-484	77	3	technique	technique	NOUN
ajssms-484	77	4	was	be	AUX
ajssms-484	77	5	adopted	adopt	VERB
ajssms-484	77	6	to	to	PART
ajssms-484	77	7	select	select	VERB
ajssms-484	77	8	the	the	DET
ajssms-484	77	9	sample	sample	NOUN
ajssms-484	77	10	respondents	respondent	NOUN
ajssms-484	77	11	.	.	PUNCT
ajssms-484	78	1	the	the	DET
ajssms-484	78	2	sample	sample	NOUN
ajssms-484	78	3	was	be	AUX
ajssms-484	78	4	drawn	draw	VERB
ajssms-484	78	5	from	from	ADP
ajssms-484	78	6	the	the	DET
ajssms-484	78	7	top	top	ADJ
ajssms-484	78	8	10	10	NUM
ajssms-484	78	9	hotel	hotel	NOUN
ajssms-484	78	10	companies	company	NOUN
ajssms-484	78	11	in	in	ADP
ajssms-484	78	12	bangalore	bangalore	PROPN
ajssms-484	78	13	,	,	PUNCT
ajssms-484	78	14	india	india	PROPN
ajssms-484	78	15	.	.	PUNCT
ajssms-484	79	1	the	the	DET
ajssms-484	79	2	respondents	respondent	NOUN
ajssms-484	79	3	with	with	ADP
ajssms-484	79	4	diverse	diverse	ADJ
ajssms-484	79	5	backgrounds	background	NOUN
ajssms-484	79	6	were	be	AUX
ajssms-484	79	7	included	include	VERB
ajssms-484	79	8	.	.	PUNCT
ajssms-484	80	1	the	the	DET
ajssms-484	80	2	questionnaires	questionnaire	NOUN
ajssms-484	80	3	were	be	AUX
ajssms-484	80	4	administered	administer	VERB
ajssms-484	80	5	to	to	ADP
ajssms-484	80	6	employees	employee	NOUN
ajssms-484	80	7	with	with	ADP
ajssms-484	80	8	minimum	minimum	ADJ
ajssms-484	80	9	5	5	NUM
ajssms-484	80	10	years	year	NOUN
ajssms-484	80	11	of	of	ADP
ajssms-484	80	12	experience	experience	NOUN
ajssms-484	80	13	in	in	ADP
ajssms-484	80	14	that	that	DET
ajssms-484	80	15	organization	organization	NOUN
ajssms-484	80	16	to	to	PART
ajssms-484	80	17	ensure	ensure	VERB
ajssms-484	80	18	that	that	SCONJ
ajssms-484	80	19	they	they	PRON
ajssms-484	80	20	are	be	AUX
ajssms-484	80	21	well	well	ADV
ajssms-484	80	22	aware	aware	ADJ
ajssms-484	80	23	about	about	ADP
ajssms-484	80	24	processes	process	NOUN
ajssms-484	80	25	and	and	CCONJ
ajssms-484	80	26	practices	practice	NOUN
ajssms-484	80	27	in	in	ADP
ajssms-484	80	28	their	their	PRON
ajssms-484	80	29	organizations	organization	NOUN
ajssms-484	80	30	.	.	PUNCT
ajssms-484	81	1	a	a	DET
ajssms-484	81	2	standard	standard	ADJ
ajssms-484	81	3	interview	interview	NOUN
ajssms-484	81	4	schedule	schedule	NOUN
ajssms-484	81	5	containing	contain	VERB
ajssms-484	81	6	the	the	DET
ajssms-484	81	7	same	same	ADJ
ajssms-484	81	8	set	set	NOUN
ajssms-484	81	9	of	of	ADP
ajssms-484	81	10	questions	question	NOUN
ajssms-484	81	11	was	be	AUX
ajssms-484	81	12	used	use	VERB
ajssms-484	81	13	to	to	PART
ajssms-484	81	14	outline	outline	VERB
ajssms-484	81	15	research	research	NOUN
ajssms-484	81	16	themes	theme	NOUN
ajssms-484	81	17	.	.	PUNCT
ajssms-484	82	1	the	the	DET
ajssms-484	82	2	schedule	schedule	NOUN
ajssms-484	82	3	kept	keep	VERB
ajssms-484	82	4	the	the	DET
ajssms-484	82	5	interviews	interview	NOUN
ajssms-484	82	6	focused	focus	VERB
ajssms-484	82	7	,	,	PUNCT
ajssms-484	82	8	but	but	CCONJ
ajssms-484	82	9	allowed	allow	VERB
ajssms-484	82	10	individual	individual	ADJ
ajssms-484	82	11	perspectives	perspective	NOUN
ajssms-484	82	12	and	and	CCONJ
ajssms-484	82	13	experiences	experience	NOUN
ajssms-484	82	14	to	to	PART
ajssms-484	82	15	emerge	emerge	VERB
ajssms-484	82	16	.	.	PUNCT
ajssms-484	83	1	interview	interview	NOUN
ajssms-484	83	2	questions	question	NOUN
ajssms-484	83	3	were	be	AUX
ajssms-484	83	4	drawn	draw	VERB
ajssms-484	83	5	from	from	ADP
ajssms-484	83	6	quality	quality	NOUN
ajssms-484	83	7	service	service	NOUN
ajssms-484	83	8	and	and	CCONJ
ajssms-484	83	9	quality	quality	NOUN
ajssms-484	83	10	enhancement	enhancement	NOUN
ajssms-484	83	11	theories	theory	NOUN
ajssms-484	83	12	and	and	CCONJ
ajssms-484	83	13	personal	personal	ADJ
ajssms-484	83	14	experiences	experience	NOUN
ajssms-484	83	15	in	in	ADP
ajssms-484	83	16	the	the	DET
ajssms-484	83	17	field	field	NOUN
ajssms-484	83	18	.	.	PUNCT
ajssms-484	84	1	on	on	ADP
ajssms-484	84	2	average	average	ADJ
ajssms-484	84	3	each	each	DET
ajssms-484	84	4	interview	interview	NOUN
ajssms-484	84	5	lasted	last	VERB
ajssms-484	84	6	approximately	approximately	ADV
ajssms-484	84	7	one	one	NUM
ajssms-484	84	8	and	and	CCONJ
ajssms-484	84	9	half	half	ADJ
ajssms-484	84	10	hours	hour	NOUN
ajssms-484	84	11	.	.	PUNCT
ajssms-484	85	1	the	the	DET
ajssms-484	85	2	interviews	interview	NOUN
ajssms-484	85	3	were	be	AUX
ajssms-484	85	4	audio	audio	NOUN
ajssms-484	85	5	recorded	record	VERB
ajssms-484	85	6	and	and	CCONJ
ajssms-484	85	7	transcribed	transcribe	VERB
ajssms-484	85	8	verbatim	verbatim	ADJ
ajssms-484	85	9	to	to	PART
ajssms-484	85	10	provide	provide	VERB
ajssms-484	85	11	accurate	accurate	ADJ
ajssms-484	85	12	accounts	account	NOUN
ajssms-484	85	13	.	.	PUNCT
ajssms-484	86	1	documentary	documentary	NOUN
ajssms-484	86	2	evidence	evidence	NOUN
ajssms-484	86	3	was	be	AUX
ajssms-484	86	4	collected	collect	VERB
ajssms-484	86	5	at	at	ADP
ajssms-484	86	6	interview	interview	NOUN
ajssms-484	86	7	stage	stage	NOUN
ajssms-484	86	8	in	in	ADP
ajssms-484	86	9	order	order	NOUN
ajssms-484	86	10	to	to	PART
ajssms-484	86	11	corroborate	corroborate	VERB
ajssms-484	86	12	and	and	CCONJ
ajssms-484	86	13	augment	augment	VERB
ajssms-484	86	14	evidence	evidence	NOUN
ajssms-484	86	15	from	from	ADP
ajssms-484	86	16	other	other	ADJ
ajssms-484	86	17	sources	source	NOUN
ajssms-484	86	18	(	(	PUNCT
ajssms-484	86	19	perry	perry	NOUN
ajssms-484	86	20	,	,	PUNCT
ajssms-484	86	21	2001	2001	NUM
ajssms-484	86	22	;	;	PUNCT
ajssms-484	86	23	yin	yin	PROPN
ajssms-484	86	24	,	,	PUNCT
ajssms-484	86	25	2008	2008	NUM
ajssms-484	86	26	)	)	PUNCT
ajssms-484	86	27	.	.	PUNCT
ajssms-484	87	1	thus	thus	ADV
ajssms-484	87	2	,	,	PUNCT
ajssms-484	87	3	providing	provide	VERB
ajssms-484	87	4	a	a	DET
ajssms-484	87	5	window	window	NOUN
ajssms-484	87	6	through	through	ADP
ajssms-484	87	7	which	which	PRON
ajssms-484	87	8	the	the	DET
ajssms-484	87	9	researcher	researcher	NOUN
ajssms-484	87	10	could	could	AUX
ajssms-484	87	11	discover	discover	VERB
ajssms-484	87	12	the	the	DET
ajssms-484	87	13	industries	industry	NOUN
ajssms-484	87	14	strategic	strategic	ADJ
ajssms-484	87	15	vision	vision	NOUN
ajssms-484	87	16	language	language	NOUN
ajssms-484	87	17	on	on	ADP
ajssms-484	87	18	quality	quality	NOUN
ajssms-484	87	19	service	service	NOUN
ajssms-484	87	20	and	and	CCONJ
ajssms-484	87	21	enhancement	enhancement	NOUN
ajssms-484	87	22	,	,	PUNCT
ajssms-484	87	23	which	which	PRON
ajssms-484	87	24	in	in	ADP
ajssms-484	87	25	turn	turn	NOUN
ajssms-484	87	26	provides	provide	VERB
ajssms-484	87	27	useful	useful	ADJ
ajssms-484	87	28	indications	indication	NOUN
ajssms-484	87	29	of	of	ADP
ajssms-484	87	30	the	the	DET
ajssms-484	87	31	importance	importance	NOUN
ajssms-484	87	32	the	the	DET
ajssms-484	87	33	industry	industry	NOUN
ajssms-484	87	34	attaches	attach	VERB
ajssms-484	87	35	to	to	ADP
ajssms-484	87	36	these	these	DET
ajssms-484	87	37	concepts	concept	NOUN
ajssms-484	87	38	.	.	PUNCT
ajssms-484	88	1	the	the	DET
ajssms-484	88	2	documents	document	NOUN
ajssms-484	88	3	collected	collect	VERB
ajssms-484	88	4	include	include	VERB
ajssms-484	88	5	company	company	NOUN
ajssms-484	88	6	profile	profile	NOUN
ajssms-484	88	7	documents	document	NOUN
ajssms-484	88	8	,	,	PUNCT
ajssms-484	88	9	brand	brand	NOUN
ajssms-484	88	10	operating	operating	NOUN
ajssms-484	88	11	manuals	manual	NOUN
ajssms-484	88	12	,	,	PUNCT
ajssms-484	88	13	performance	performance	NOUN
ajssms-484	88	14	records	record	NOUN
ajssms-484	88	15	,	,	PUNCT
ajssms-484	88	16	reward	reward	VERB
ajssms-484	88	17	schemes	scheme	NOUN
ajssms-484	88	18	,	,	PUNCT
ajssms-484	88	19	computer	computer	NOUN
ajssms-484	88	20	intranet	intranet	NOUN
ajssms-484	88	21	files	file	NOUN
ajssms-484	88	22	,	,	PUNCT
ajssms-484	88	23	quality	quality	NOUN
ajssms-484	88	24	and	and	CCONJ
ajssms-484	88	25	enhancement	enhancement	NOUN
ajssms-484	88	26	measurement	measurement	NOUN
ajssms-484	88	27	instruments	instrument	NOUN
ajssms-484	88	28	and	and	CCONJ
ajssms-484	88	29	staff	staff	NOUN
ajssms-484	88	30	training	training	NOUN
ajssms-484	88	31	manuals	manual	NOUN
ajssms-484	88	32	.	.	PUNCT
ajssms-484	89	1	participant	participant	ADJ
ajssms-484	89	2	observation	observation	NOUN
ajssms-484	89	3	was	be	AUX
ajssms-484	89	4	used	use	VERB
ajssms-484	89	5	to	to	PART
ajssms-484	89	6	get	get	VERB
ajssms-484	89	7	closer	close	ADJ
ajssms-484	89	8	to	to	ADP
ajssms-484	89	9	the	the	DET
ajssms-484	89	10	research	research	NOUN
ajssms-484	89	11	situation	situation	NOUN
ajssms-484	89	12	and	and	CCONJ
ajssms-484	89	13	observing	observe	VERB
ajssms-484	89	14	what	what	PRON
ajssms-484	89	15	was	be	AUX
ajssms-484	89	16	happening	happen	VERB
ajssms-484	89	17	,	,	PUNCT
ajssms-484	89	18	listening	listen	VERB
ajssms-484	89	19	to	to	ADP
ajssms-484	89	20	what	what	PRON
ajssms-484	89	21	was	be	AUX
ajssms-484	89	22	said	say	VERB
ajssms-484	89	23	and	and	CCONJ
ajssms-484	89	24	questioning	question	VERB
ajssms-484	89	25	people	people	NOUN
ajssms-484	89	26	(	(	PUNCT
ajssms-484	89	27	blumer	blumer	NOUN
ajssms-484	89	28	,	,	PUNCT
ajssms-484	89	29	1969	1969	NUM
ajssms-484	89	30	;	;	PUNCT
ajssms-484	90	1	carson	carson	PROPN
ajssms-484	90	2	et	et	PROPN
ajssms-484	90	3	al	al	PROPN
ajssms-484	90	4	.	.	PROPN
ajssms-484	90	5	,	,	PUNCT
ajssms-484	90	6	2001	2001	NUM
ajssms-484	90	7	)	)	PUNCT
ajssms-484	90	8	.	.	PUNCT
ajssms-484	91	1	thus	thus	ADV
ajssms-484	91	2	in	in	ADP
ajssms-484	91	3	the	the	DET
ajssms-484	91	4	process	process	NOUN
ajssms-484	91	5	aiding	aid	VERB
ajssms-484	91	6	the	the	DET
ajssms-484	91	7	triangulation	triangulation	NOUN
ajssms-484	91	8	of	of	ADP
ajssms-484	91	9	interview	interview	NOUN
ajssms-484	91	10	and	and	CCONJ
ajssms-484	91	11	documentary	documentary	NOUN
ajssms-484	91	12	evidence	evidence	NOUN
ajssms-484	91	13	(	(	PUNCT
ajssms-484	91	14	carson	carson	PROPN
ajssms-484	91	15	et	et	PROPN
ajssms-484	91	16	al	al	PROPN
ajssms-484	91	17	.	.	PROPN
ajssms-484	91	18	,	,	PUNCT
ajssms-484	91	19	2001	2001	NUM
ajssms-484	91	20	)	)	PUNCT
ajssms-484	91	21	.	.	PUNCT
ajssms-484	92	1	the	the	DET
ajssms-484	92	2	main	main	ADJ
ajssms-484	92	3	desirable	desirable	ADJ
ajssms-484	92	4	strength	strength	NOUN
ajssms-484	92	5	of	of	ADP
ajssms-484	92	6	observation	observation	NOUN
ajssms-484	92	7	in	in	ADP
ajssms-484	92	8	the	the	DET
ajssms-484	92	9	study	study	NOUN
ajssms-484	92	10	is	be	AUX
ajssms-484	92	11	that	that	SCONJ
ajssms-484	92	12	what	what	PRON
ajssms-484	92	13	actually	actually	ADV
ajssms-484	92	14	happened	happen	VERB
ajssms-484	92	15	was	be	AUX
ajssms-484	92	16	recorded	record	VERB
ajssms-484	92	17	.	.	PUNCT
ajssms-484	93	1	compared	compare	VERB
ajssms-484	93	2	with	with	ADP
ajssms-484	93	3	the	the	DET
ajssms-484	93	4	limitations	limitation	NOUN
ajssms-484	93	5	of	of	ADP
ajssms-484	93	6	interviews	interview	NOUN
ajssms-484	93	7	where	where	SCONJ
ajssms-484	93	8	questioning	question	VERB
ajssms-484	93	9	approaches	approach	NOUN
ajssms-484	93	10	that	that	PRON
ajssms-484	93	11	recognize	recognize	VERB
ajssms-484	93	12	that	that	SCONJ
ajssms-484	93	13	the	the	DET
ajssms-484	93	14	nature	nature	NOUN
ajssms-484	93	15	of	of	ADP
ajssms-484	93	16	question	question	NOUN
ajssms-484	93	17	wording	wording	NOUN
ajssms-484	93	18	and	and	CCONJ
ajssms-484	93	19	interviewing	interview	VERB
ajssms-484	93	20	can	can	AUX
ajssms-484	93	21	be	be	AUX
ajssms-484	93	22	restrictive	restrictive	ADJ
ajssms-484	93	23	must	must	AUX
ajssms-484	93	24	be	be	AUX
ajssms-484	93	25	used	use	VERB
ajssms-484	93	26	,	,	PUNCT
ajssms-484	93	27	observation	observation	NOUN
ajssms-484	93	28	generates	generate	VERB
ajssms-484	93	29	actual	actual	ADJ
ajssms-484	93	30	data	datum	NOUN
ajssms-484	93	31	as	as	ADP
ajssms-484	93	32	per	per	ADP
ajssms-484	93	33	researcher	researcher	NOUN
ajssms-484	93	34	’s	’s	PART
ajssms-484	93	35	observation	observation	NOUN
ajssms-484	93	36	(	(	PUNCT
ajssms-484	93	37	carson	carson	PROPN
ajssms-484	93	38	et	et	PROPN
ajssms-484	93	39	al	al	PROPN
ajssms-484	93	40	.	.	PROPN
ajssms-484	93	41	,	,	PUNCT
ajssms-484	93	42	2001	2001	NUM
ajssms-484	93	43	)	)	PUNCT
ajssms-484	93	44	.	.	PUNCT
ajssms-484	94	1	to	to	PART
ajssms-484	94	2	overcome	overcome	VERB
ajssms-484	94	3	criticism	criticism	NOUN
ajssms-484	94	4	of	of	ADP
ajssms-484	94	5	researcher	researcher	NOUN
ajssms-484	94	6	perspective	perspective	NOUN
ajssms-484	94	7	or	or	CCONJ
ajssms-484	94	8	stimulus	stimulus	ADJ
ajssms-484	94	9	bias	bias	NOUN
ajssms-484	94	10	,	,	PUNCT
ajssms-484	94	11	observations	observation	NOUN
ajssms-484	94	12	were	be	AUX
ajssms-484	94	13	compared	compare	VERB
ajssms-484	94	14	with	with	ADP
ajssms-484	94	15	responses	response	NOUN
ajssms-484	94	16	to	to	ADP
ajssms-484	94	17	interviews	interview	NOUN
ajssms-484	94	18	,	,	PUNCT
ajssms-484	94	19	documentary	documentary	NOUN
ajssms-484	94	20	evidence	evidence	NOUN
ajssms-484	94	21	and	and	CCONJ
ajssms-484	94	22	verbatim	verbatim	ADJ
ajssms-484	94	23	records	record	NOUN
ajssms-484	94	24	of	of	ADP
ajssms-484	94	25	the	the	DET
ajssms-484	94	26	customer	customer	NOUN
ajssms-484	94	27	satisfaction	satisfaction	NOUN
ajssms-484	94	28	surveys	survey	NOUN
ajssms-484	94	29	over	over	ADP
ajssms-484	94	30	the	the	DET
ajssms-484	94	31	period	period	NOUN
ajssms-484	94	32	.	.	PUNCT
ajssms-484	95	1	in	in	ADP
ajssms-484	95	2	addition	addition	NOUN
ajssms-484	95	3	,	,	PUNCT
ajssms-484	95	4	to	to	PART
ajssms-484	95	5	facilitate	facilitate	VERB
ajssms-484	95	6	the	the	DET
ajssms-484	95	7	development	development	NOUN
ajssms-484	95	8	of	of	ADP
ajssms-484	95	9	ideas	idea	NOUN
ajssms-484	95	10	and	and	CCONJ
ajssms-484	95	11	reflections	reflection	NOUN
ajssms-484	95	12	,	,	PUNCT
ajssms-484	95	13	the	the	DET
ajssms-484	95	14	researcher	researcher	NOUN
ajssms-484	95	15	kept	keep	VERB
ajssms-484	95	16	a	a	DET
ajssms-484	95	17	chain	chain	NOUN
ajssms-484	95	18	of	of	ADP
ajssms-484	95	19	evidence	evidence	NOUN
ajssms-484	95	20	.	.	PUNCT
ajssms-484	96	1	information	information	NOUN
ajssms-484	96	2	analysis	analysis	NOUN
ajssms-484	96	3	was	be	AUX
ajssms-484	96	4	primarily	primarily	ADV
ajssms-484	96	5	inductive	inductive	ADJ
ajssms-484	96	6	with	with	ADP
ajssms-484	96	7	some	some	DET
ajssms-484	96	8	deductive	deductive	ADJ
ajssms-484	96	9	input	input	NOUN
ajssms-484	96	10	.	.	PUNCT
ajssms-484	97	1	while	while	SCONJ
ajssms-484	97	2	the	the	DET
ajssms-484	97	3	analysis	analysis	NOUN
ajssms-484	97	4	process	process	NOUN
ajssms-484	97	5	upheld	uphold	VERB
ajssms-484	97	6	the	the	DET
ajssms-484	97	7	integrity	integrity	NOUN
ajssms-484	97	8	of	of	ADP
ajssms-484	97	9	individual	individual	ADJ
ajssms-484	97	10	perspectives	perspective	NOUN
ajssms-484	97	11	(	(	PUNCT
ajssms-484	97	12	blaikie	blaikie	NOUN
ajssms-484	97	13	,	,	PUNCT
ajssms-484	97	14	2000	2000	NUM
ajssms-484	97	15	)	)	PUNCT
ajssms-484	97	16	an	an	DET
ajssms-484	97	17	attempt	attempt	NOUN
ajssms-484	97	18	was	be	AUX
ajssms-484	97	19	made	make	VERB
ajssms-484	97	20	at	at	ADP
ajssms-484	97	21	theoretical	theoretical	ADJ
ajssms-484	97	22	(	(	PUNCT
ajssms-484	97	23	analytic	analytic	ADJ
ajssms-484	97	24	)	)	PUNCT
ajssms-484	97	25	generalization	generalization	NOUN
ajssms-484	97	26	in	in	ADP
ajssms-484	97	27	order	order	NOUN
ajssms-484	97	28	to	to	PART
ajssms-484	97	29	confirm	confirm	VERB
ajssms-484	97	30	/	/	SYM
ajssms-484	97	31	disconfirm	disconfirm	PROPN
ajssms-484	97	32	theory	theory	NOUN
ajssms-484	97	33	(	(	PUNCT
ajssms-484	97	34	kvale	kvale	NOUN
ajssms-484	97	35	,	,	PUNCT
ajssms-484	97	36	1996	1996	NUM
ajssms-484	97	37	)	)	PUNCT
ajssms-484	97	38	.	.	PUNCT
ajssms-484	98	1	the	the	DET
ajssms-484	98	2	data	datum	NOUN
ajssms-484	98	3	was	be	AUX
ajssms-484	98	4	integrated	integrate	VERB
ajssms-484	98	5	with	with	ADP
ajssms-484	98	6	progressive	progressive	ADJ
ajssms-484	98	7	within	within	ADP
ajssms-484	98	8	-	-	PUNCT
ajssms-484	98	9	case	case	NOUN
ajssms-484	98	10	content	content	NOUN
ajssms-484	98	11	analysis	analysis	NOUN
ajssms-484	98	12	to	to	PART
ajssms-484	98	13	allow	allow	VERB
ajssms-484	98	14	for	for	ADP
ajssms-484	98	15	personal	personal	ADJ
ajssms-484	98	16	critique	critique	NOUN
ajssms-484	98	17	,	,	PUNCT
ajssms-484	98	18	subject	subject	ADJ
ajssms-484	98	19	-	-	PUNCT
ajssms-484	98	20	content	content	NOUN
ajssms-484	98	21	critique	critique	NOUN
ajssms-484	98	22	and	and	CCONJ
ajssms-484	98	23	development	development	NOUN
ajssms-484	98	24	of	of	ADP
ajssms-484	98	25	a	a	DET
ajssms-484	98	26	general	general	ADJ
ajssms-484	98	27	summary	summary	NOUN
ajssms-484	98	28	of	of	ADP
ajssms-484	98	29	themes	theme	NOUN
ajssms-484	98	30	and	and	CCONJ
ajssms-484	98	31	theoretical	theoretical	ADJ
ajssms-484	98	32	implications	implication	NOUN
ajssms-484	98	33	(	(	PUNCT
ajssms-484	98	34	blaikie	blaikie	NOUN
ajssms-484	98	35	,	,	PUNCT
ajssms-484	98	36	2000	2000	NUM
ajssms-484	98	37	)	)	PUNCT
ajssms-484	98	38	.	.	PUNCT
ajssms-484	99	1	content	content	NOUN
ajssms-484	99	2	analysis	analysis	NOUN
ajssms-484	99	3	technique	technique	NOUN
ajssms-484	99	4	was	be	AUX
ajssms-484	99	5	then	then	ADV
ajssms-484	99	6	applied	apply	VERB
ajssms-484	99	7	whereby	whereby	SCONJ
ajssms-484	99	8	the	the	DET
ajssms-484	99	9	data	datum	NOUN
ajssms-484	99	10	collected	collect	VERB
ajssms-484	99	11	was	be	AUX
ajssms-484	99	12	coded	code	VERB
ajssms-484	99	13	into	into	ADP
ajssms-484	99	14	preconceived	preconceived	ADJ
ajssms-484	99	15	and	and	CCONJ
ajssms-484	99	16	emerging	emerge	VERB
ajssms-484	99	17	themes	theme	NOUN
ajssms-484	99	18	(	(	PUNCT
ajssms-484	99	19	glaser	glaser	NOUN
ajssms-484	99	20	,	,	PUNCT
ajssms-484	99	21	1999	1999	NUM
ajssms-484	99	22	;	;	PUNCT
ajssms-484	99	23	grbich	grbich	ADJ
ajssms-484	99	24	,	,	PUNCT
ajssms-484	99	25	1999	1999	NUM
ajssms-484	99	26	)	)	PUNCT
ajssms-484	99	27	.	.	PUNCT
ajssms-484	100	1	the	the	DET
ajssms-484	100	2	data	datum	NOUN
ajssms-484	100	3	were	be	AUX
ajssms-484	100	4	then	then	ADV
ajssms-484	100	5	repeatedly	repeatedly	ADV
ajssms-484	100	6	revised	revise	VERB
ajssms-484	100	7	until	until	SCONJ
ajssms-484	100	8	there	there	PRON
ajssms-484	100	9	were	be	VERB
ajssms-484	100	10	no	no	DET
ajssms-484	100	11	new	new	ADJ
ajssms-484	100	12	themes	theme	NOUN
ajssms-484	100	13	emerging	emerge	VERB
ajssms-484	100	14	.	.	PUNCT
ajssms-484	101	1	the	the	DET
ajssms-484	101	2	themes	theme	NOUN
ajssms-484	101	3	were	be	AUX
ajssms-484	101	4	then	then	ADV
ajssms-484	101	5	grouped	group	VERB
ajssms-484	101	6	into	into	ADP
ajssms-484	101	7	conclusions	conclusion	NOUN
ajssms-484	101	8	.	.	PUNCT
ajssms-484	102	1	in	in	ADP
ajssms-484	102	2	order	order	NOUN
ajssms-484	102	3	to	to	PART
ajssms-484	102	4	validate	validate	VERB
ajssms-484	102	5	the	the	DET
ajssms-484	102	6	findings	finding	NOUN
ajssms-484	102	7	and	and	CCONJ
ajssms-484	102	8	observations	observation	NOUN
ajssms-484	102	9	,	,	PUNCT
ajssms-484	102	10	the	the	DET
ajssms-484	102	11	results	result	NOUN
ajssms-484	102	12	were	be	AUX
ajssms-484	102	13	presented	present	VERB
ajssms-484	102	14	and	and	CCONJ
ajssms-484	102	15	discussed	discuss	VERB
ajssms-484	102	16	with	with	ADP
ajssms-484	102	17	respondents	respondent	NOUN
ajssms-484	102	18	.	.	PUNCT
ajssms-484	103	1	the	the	DET
ajssms-484	103	2	analysis	analysis	NOUN
ajssms-484	103	3	revealed	reveal	VERB
ajssms-484	103	4	a	a	DET
ajssms-484	103	5	number	number	NOUN
ajssms-484	103	6	of	of	ADP
ajssms-484	103	7	themes	theme	NOUN
ajssms-484	103	8	that	that	PRON
ajssms-484	103	9	provide	provide	VERB
ajssms-484	103	10	answers	answer	NOUN
ajssms-484	103	11	to	to	ADP
ajssms-484	103	12	the	the	DET
ajssms-484	103	13	research	research	NOUN
ajssms-484	103	14	question	question	NOUN
ajssms-484	103	15	.	.	PUNCT
ajssms-484	104	1	these	these	PRON
ajssms-484	104	2	are	be	AUX
ajssms-484	104	3	presented	present	VERB
ajssms-484	104	4	and	and	CCONJ
ajssms-484	104	5	discussed	discuss	VERB
ajssms-484	104	6	in	in	ADP
ajssms-484	104	7	the	the	DET
ajssms-484	104	8	upcoming	upcoming	ADJ
ajssms-484	104	9	section	section	NOUN
ajssms-484	104	10	that	that	PRON
ajssms-484	104	11	follows	follow	VERB
ajssms-484	104	12	.	.	PUNCT
ajssms-484	105	1	4.2.1	4.2.1	X
ajssms-484	105	2	.	.	PUNCT
ajssms-484	106	1	information	information	NOUN
ajssms-484	106	2	analysis	analysis	NOUN
ajssms-484	106	3	significances	significance	VERB
ajssms-484	106	4	the	the	DET
ajssms-484	106	5	research	research	NOUN
ajssms-484	106	6	study	study	NOUN
ajssms-484	106	7	can	can	AUX
ajssms-484	106	8	provide	provide	VERB
ajssms-484	106	9	information	information	NOUN
ajssms-484	106	10	on	on	ADP
ajssms-484	106	11	the	the	DET
ajssms-484	106	12	impact	impact	NOUN
ajssms-484	106	13	of	of	ADP
ajssms-484	106	14	service	service	NOUN
ajssms-484	106	15	delivery	delivery	NOUN
ajssms-484	106	16	particularly	particularly	ADV
ajssms-484	106	17	.	.	PUNCT
ajssms-484	107	1	further	far	ADV
ajssms-484	107	2	,	,	PUNCT
ajssms-484	107	3	this	this	DET
ajssms-484	107	4	study	study	NOUN
ajssms-484	107	5	would	would	AUX
ajssms-484	107	6	also	also	ADV
ajssms-484	107	7	be	be	AUX
ajssms-484	107	8	a	a	DET
ajssms-484	107	9	review	review	NOUN
ajssms-484	107	10	of	of	ADP
ajssms-484	107	11	hotel	hotel	NOUN
ajssms-484	107	12	’s	’s	PART
ajssms-484	107	13	quality	quality	NOUN
ajssms-484	107	14	service	service	NOUN
ajssms-484	107	15	based	base	VERB
ajssms-484	107	16	in	in	ADP
ajssms-484	107	17	bangalore	bangalore	NOUN
ajssms-484	107	18	.	.	PUNCT
ajssms-484	108	1	this	this	DET
ajssms-484	108	2	study	study	NOUN
ajssms-484	108	3	would	would	AUX
ajssms-484	108	4	be	be	AUX
ajssms-484	108	5	beneficial	beneficial	ADJ
ajssms-484	108	6	to	to	ADP
ajssms-484	108	7	the	the	DET
ajssms-484	108	8	five	five	NUM
ajssms-484	108	9	star	star	NOUN
ajssms-484	108	10	hotels	hotel	NOUN
ajssms-484	108	11	in	in	ADP
ajssms-484	108	12	the	the	DET
ajssms-484	108	13	city	city	NOUN
ajssms-484	108	14	to	to	PART
ajssms-484	108	15	enhance	enhance	VERB
ajssms-484	108	16	the	the	DET
ajssms-484	108	17	knowledge	knowledge	NOUN
ajssms-484	108	18	and	and	CCONJ
ajssms-484	108	19	improve	improve	VERB
ajssms-484	108	20	their	their	PRON
ajssms-484	108	21	current	current	ADJ
ajssms-484	108	22	status	status	NOUN
ajssms-484	108	23	.	.	PUNCT
ajssms-484	109	1	furthermore	furthermore	ADV
ajssms-484	109	2	,	,	PUNCT
ajssms-484	109	3	this	this	DET
ajssms-484	109	4	study	study	NOUN
ajssms-484	109	5	would	would	AUX
ajssms-484	109	6	be	be	AUX
ajssms-484	109	7	beneficial	beneficial	ADJ
ajssms-484	109	8	to	to	ADP
ajssms-484	109	9	the	the	DET
ajssms-484	109	10	hoteliers	hotelier	NOUN
ajssms-484	109	11	and	and	CCONJ
ajssms-484	109	12	the	the	DET
ajssms-484	109	13	users	user	NOUN
ajssms-484	109	14	as	as	SCONJ
ajssms-484	109	15	this	this	DET
ajssms-484	109	16	study	study	NOUN
ajssms-484	109	17	would	would	AUX
ajssms-484	109	18	provide	provide	VERB
ajssms-484	109	19	and	and	CCONJ
ajssms-484	109	20	reproduce	reproduce	VERB
ajssms-484	109	21	the	the	DET
ajssms-484	109	22	strategies	strategy	NOUN
ajssms-484	109	23	to	to	PART
ajssms-484	109	24	enhance	enhance	VERB
ajssms-484	109	25	business	business	NOUN
ajssms-484	109	26	by	by	ADP
ajssms-484	109	27	necessary	necessary	ADJ
ajssms-484	109	28	information	information	NOUN
ajssms-484	109	29	on	on	ADP
ajssms-484	109	30	the	the	DET
ajssms-484	109	31	different	different	ADJ
ajssms-484	109	32	pressure	pressure	NOUN
ajssms-484	109	33	in	in	ADP
ajssms-484	109	34	hotel	hotel	NOUN
ajssms-484	109	35	industry	industry	NOUN
ajssms-484	109	36	.	.	PUNCT
ajssms-484	110	1	this	this	PRON
ajssms-484	110	2	would	would	AUX
ajssms-484	110	3	expectedly	expectedly	ADV
ajssms-484	110	4	heighten	heighten	VERB
ajssms-484	110	5	the	the	DET
ajssms-484	110	6	awareness	awareness	NOUN
ajssms-484	110	7	of	of	ADP
ajssms-484	110	8	the	the	DET
ajssms-484	110	9	providers	provider	NOUN
ajssms-484	110	10	and	and	CCONJ
ajssms-484	110	11	the	the	DET
ajssms-484	110	12	users	user	NOUN
ajssms-484	110	13	to	to	PART
ajssms-484	110	14	equip	equip	VERB
ajssms-484	110	15	a	a	DET
ajssms-484	110	16	counterattack	counterattack	NOUN
ajssms-484	110	17	to	to	ADP
ajssms-484	110	18	possible	possible	ADJ
ajssms-484	110	19	threats	threat	NOUN
ajssms-484	110	20	.	.	PUNCT
ajssms-484	111	1	to	to	ADP
ajssms-484	111	2	the	the	DET
ajssms-484	111	3	future	future	ADJ
ajssms-484	111	4	researchers	researcher	NOUN
ajssms-484	111	5	,	,	PUNCT
ajssms-484	111	6	this	this	DET
ajssms-484	111	7	study	study	NOUN
ajssms-484	111	8	can	can	AUX
ajssms-484	111	9	provide	provide	VERB
ajssms-484	111	10	baseline	baseline	ADJ
ajssms-484	111	11	information	information	NOUN
ajssms-484	111	12	on	on	ADP
ajssms-484	111	13	the	the	DET
ajssms-484	111	14	recent	recent	ADJ
ajssms-484	111	15	status	status	NOUN
ajssms-484	111	16	of	of	ADP
ajssms-484	111	17	service	service	NOUN
ajssms-484	111	18	delivery	delivery	NOUN
ajssms-484	111	19	processes	process	VERB
ajssms-484	111	20	asian	asian	ADJ
ajssms-484	111	21	journal	journal	NOUN
ajssms-484	111	22	of	of	ADP
ajssms-484	111	23	social	social	ADJ
ajssms-484	111	24	sciences	sciences	PROPN
ajssms-484	111	25	and	and	CCONJ
ajssms-484	111	26	management	management	NOUN
ajssms-484	111	27	studies	study	NOUN
ajssms-484	111	28	,	,	PUNCT
ajssms-484	111	29	2016	2016	NUM
ajssms-484	111	30	,	,	PUNCT
ajssms-484	111	31	3(3):163	3(3):163	NUM
ajssms-484	111	32	-	-	SYM
ajssms-484	111	33	172	172	NUM
ajssms-484	111	34	166	166	NUM
ajssms-484	111	35	4.2.2	4.2.2	NUM
ajssms-484	111	36	.	.	PUNCT
ajssms-484	112	1	phase	phase	NOUN
ajssms-484	112	2	of	of	ADP
ajssms-484	112	3	the	the	DET
ajssms-484	112	4	information	information	NOUN
ajssms-484	112	5	analysis	analysis	NOUN
ajssms-484	112	6	study	study	NOUN
ajssms-484	112	7	in	in	ADP
ajssms-484	112	8	the	the	DET
ajssms-484	112	9	preparation	preparation	NOUN
ajssms-484	112	10	phase	phase	NOUN
ajssms-484	112	11	the	the	DET
ajssms-484	112	12	researcher	researcher	NOUN
ajssms-484	112	13	collect	collect	VERB
ajssms-484	112	14	the	the	DET
ajssms-484	112	15	most	most	ADV
ajssms-484	112	16	suitable	suitable	ADJ
ajssms-484	112	17	data	datum	NOUN
ajssms-484	112	18	for	for	ADP
ajssms-484	112	19	the	the	DET
ajssms-484	112	20	information	information	NOUN
ajssms-484	112	21	analysis	analysis	NOUN
ajssms-484	112	22	study	study	NOUN
ajssms-484	112	23	.	.	PUNCT
ajssms-484	113	1	the	the	DET
ajssms-484	113	2	researcher	researcher	NOUN
ajssms-484	113	3	also	also	ADV
ajssms-484	113	4	chooses	choose	VERB
ajssms-484	113	5	the	the	DET
ajssms-484	113	6	target	target	NOUN
ajssms-484	113	7	research	research	NOUN
ajssms-484	113	8	question	question	NOUN
ajssms-484	113	9	for	for	ADP
ajssms-484	113	10	the	the	DET
ajssms-484	113	11	best	good	ADJ
ajssms-484	113	12	available	available	ADJ
ajssms-484	113	13	to	to	PART
ajssms-484	113	14	answer	answer	VERB
ajssms-484	113	15	the	the	DET
ajssms-484	113	16	semi	semi	ADJ
ajssms-484	113	17	–	–	PUNCT
ajssms-484	113	18	structured	structured	ADJ
ajssms-484	113	19	question	question	NOUN
ajssms-484	113	20	used	use	VERB
ajssms-484	113	21	for	for	ADP
ajssms-484	113	22	the	the	DET
ajssms-484	113	23	purpose	purpose	NOUN
ajssms-484	113	24	of	of	ADP
ajssms-484	113	25	the	the	DET
ajssms-484	113	26	study	study	NOUN
ajssms-484	113	27	.	.	PUNCT
ajssms-484	114	1	the	the	DET
ajssms-484	114	2	sampling	sample	VERB
ajssms-484	114	3	strategy	strategy	NOUN
ajssms-484	114	4	chosen	choose	VERB
ajssms-484	114	5	based	base	VERB
ajssms-484	114	6	on	on	ADP
ajssms-484	114	7	the	the	DET
ajssms-484	114	8	best	good	ADJ
ajssms-484	114	9	informants	informant	NOUN
ajssms-484	114	10	for	for	ADP
ajssms-484	114	11	the	the	DET
ajssms-484	114	12	study	study	NOUN
ajssms-484	114	13	.	.	PUNCT
ajssms-484	115	1	the	the	DET
ajssms-484	115	2	unit	unit	NOUN
ajssms-484	115	3	of	of	ADP
ajssms-484	115	4	analysis	analysis	NOUN
ajssms-484	115	5	selected	select	VERB
ajssms-484	115	6	for	for	ADP
ajssms-484	115	7	the	the	DET
ajssms-484	115	8	study	study	NOUN
ajssms-484	115	9	is	be	AUX
ajssms-484	115	10	narrow	narrow	ADJ
ajssms-484	115	11	method	method	NOUN
ajssms-484	115	12	.	.	PUNCT
ajssms-484	116	1	in	in	ADP
ajssms-484	116	2	the	the	DET
ajssms-484	116	3	second	second	ADJ
ajssms-484	116	4	phase	phase	NOUN
ajssms-484	116	5	that	that	PRON
ajssms-484	116	6	is	be	AUX
ajssms-484	116	7	organization	organization	NOUN
ajssms-484	116	8	phase	phase	NOUN
ajssms-484	116	9	the	the	DET
ajssms-484	116	10	concepts	concept	NOUN
ajssms-484	116	11	and	and	CCONJ
ajssms-484	116	12	categories	category	NOUN
ajssms-484	116	13	were	be	AUX
ajssms-484	116	14	created	create	VERB
ajssms-484	116	15	and	and	CCONJ
ajssms-484	116	16	crosschecked	crosschecke	VERB
ajssms-484	116	17	whether	whether	SCONJ
ajssms-484	116	18	the	the	DET
ajssms-484	116	19	concepts	concept	NOUN
ajssms-484	116	20	considered	consider	VERB
ajssms-484	116	21	are	be	AUX
ajssms-484	116	22	too	too	ADV
ajssms-484	116	23	many	many	ADJ
ajssms-484	116	24	of	of	ADP
ajssms-484	116	25	them	they	PRON
ajssms-484	116	26	and	and	CCONJ
ajssms-484	116	27	whether	whether	SCONJ
ajssms-484	116	28	there	there	PRON
ajssms-484	116	29	was	be	VERB
ajssms-484	116	30	any	any	DET
ajssms-484	116	31	overlap	overlap	NOUN
ajssms-484	116	32	between	between	ADP
ajssms-484	116	33	categories	category	NOUN
ajssms-484	116	34	.	.	PUNCT
ajssms-484	117	1	the	the	DET
ajssms-484	117	2	researchers	researcher	NOUN
ajssms-484	117	3	ensure	ensure	VERB
ajssms-484	117	4	that	that	SCONJ
ajssms-484	117	5	the	the	DET
ajssms-484	117	6	data	datum	NOUN
ajssms-484	117	7	accurately	accurately	ADV
ajssms-484	117	8	represent	represent	VERB
ajssms-484	117	9	the	the	DET
ajssms-484	117	10	information	information	NOUN
ajssms-484	117	11	of	of	ADP
ajssms-484	117	12	the	the	DET
ajssms-484	117	13	participants	participant	NOUN
ajssms-484	117	14	provided	provide	VERB
ajssms-484	117	15	.	.	PUNCT
ajssms-484	118	1	and	and	CCONJ
ajssms-484	118	2	at	at	ADP
ajssms-484	118	3	last	last	ADJ
ajssms-484	118	4	the	the	DET
ajssms-484	118	5	researcher	researcher	NOUN
ajssms-484	118	6	crosschecked	crosschecke	VERB
ajssms-484	118	7	the	the	DET
ajssms-484	118	8	trustworthiness	trustworthiness	NOUN
ajssms-484	118	9	of	of	ADP
ajssms-484	118	10	the	the	DET
ajssms-484	118	11	analysis	analysis	NOUN
ajssms-484	118	12	process	process	NOUN
ajssms-484	118	13	and	and	CCONJ
ajssms-484	118	14	the	the	DET
ajssms-484	118	15	representativeness	representativeness	NOUN
ajssms-484	118	16	of	of	ADP
ajssms-484	118	17	the	the	DET
ajssms-484	118	18	data	datum	NOUN
ajssms-484	118	19	as	as	ADP
ajssms-484	118	20	a	a	DET
ajssms-484	118	21	whole	whole	NOUN
ajssms-484	118	22	in	in	ADP
ajssms-484	118	23	the	the	DET
ajssms-484	118	24	final	final	ADJ
ajssms-484	118	25	phase	phase	NOUN
ajssms-484	118	26	(	(	PUNCT
ajssms-484	118	27	reporting	reporting	NOUN
ajssms-484	118	28	phase	phase	NOUN
ajssms-484	118	29	)	)	PUNCT
ajssms-484	118	30	,	,	PUNCT
ajssms-484	118	31	the	the	DET
ajssms-484	118	32	researcher	researcher	NOUN
ajssms-484	118	33	checked	check	VERB
ajssms-484	118	34	whether	whether	SCONJ
ajssms-484	118	35	the	the	DET
ajssms-484	118	36	result	result	NOUN
ajssms-484	118	37	is	be	AUX
ajssms-484	118	38	reported	report	VERB
ajssms-484	118	39	logically	logically	ADV
ajssms-484	118	40	or	or	CCONJ
ajssms-484	118	41	systematically	systematically	ADV
ajssms-484	118	42	and	and	CCONJ
ajssms-484	118	43	used	use	VERB
ajssms-484	118	44	methodical	methodical	ADJ
ajssms-484	118	45	language	language	NOUN
ajssms-484	118	46	to	to	PART
ajssms-484	118	47	convey	convey	VERB
ajssms-484	118	48	the	the	DET
ajssms-484	118	49	results	result	NOUN
ajssms-484	118	50	.	.	PUNCT
ajssms-484	119	1	the	the	DET
ajssms-484	119	2	result	result	NOUN
ajssms-484	119	3	explains	explain	VERB
ajssms-484	119	4	the	the	DET
ajssms-484	119	5	full	full	ADJ
ajssms-484	119	6	description	description	NOUN
ajssms-484	119	7	of	of	ADP
ajssms-484	119	8	the	the	DET
ajssms-484	119	9	analysis	analysis	NOUN
ajssms-484	119	10	process	process	NOUN
ajssms-484	119	11	and	and	CCONJ
ajssms-484	119	12	trustworthiness	trustworthiness	NOUN
ajssms-484	119	13	of	of	ADP
ajssms-484	119	14	the	the	DET
ajssms-484	119	15	information	information	NOUN
ajssms-484	119	16	analysis	analysis	NOUN
ajssms-484	119	17	discussed	discuss	VERB
ajssms-484	119	18	based	base	VERB
ajssms-484	119	19	on	on	ADP
ajssms-484	119	20	the	the	DET
ajssms-484	119	21	preferred	prefer	VERB
ajssms-484	119	22	criteria	criterion	NOUN
ajssms-484	119	23	for	for	ADP
ajssms-484	119	24	the	the	DET
ajssms-484	119	25	study	study	NOUN
ajssms-484	119	26	purpose	purpose	NOUN
ajssms-484	119	27	.	.	PUNCT
ajssms-484	120	1	5	5	X
ajssms-484	120	2	.	.	X
ajssms-484	120	3	methodology	methodology	NOUN
ajssms-484	120	4	three	three	NUM
ajssms-484	120	5	steps	step	NOUN
ajssms-484	120	6	were	be	AUX
ajssms-484	120	7	used	use	VERB
ajssms-484	120	8	to	to	PART
ajssms-484	120	9	identify	identify	VERB
ajssms-484	120	10	published	publish	VERB
ajssms-484	120	11	articles	article	NOUN
ajssms-484	120	12	related	relate	VERB
ajssms-484	120	13	to	to	ADP
ajssms-484	120	14	hotel	hotel	NOUN
ajssms-484	120	15	industry	industry	NOUN
ajssms-484	120	16	in	in	ADP
ajssms-484	120	17	several	several	ADJ
ajssms-484	120	18	major	major	ADJ
ajssms-484	120	19	hospitality	hospitality	NOUN
ajssms-484	120	20	and	and	CCONJ
ajssms-484	120	21	hotel	hotel	NOUN
ajssms-484	120	22	journals	journal	NOUN
ajssms-484	120	23	from	from	ADP
ajssms-484	120	24	1982	1982	NUM
ajssms-484	120	25	to	to	ADP
ajssms-484	120	26	2014	2014	NUM
ajssms-484	120	27	.	.	PUNCT
ajssms-484	121	1	first	first	ADV
ajssms-484	121	2	,	,	PUNCT
ajssms-484	121	3	the	the	DET
ajssms-484	121	4	author	author	NOUN
ajssms-484	121	5	did	do	VERB
ajssms-484	121	6	a	a	DET
ajssms-484	121	7	computer	computer	NOUN
ajssms-484	121	8	search	search	NOUN
ajssms-484	121	9	of	of	ADP
ajssms-484	121	10	the	the	DET
ajssms-484	121	11	accommodation	accommodation	NOUN
ajssms-484	121	12	,	,	PUNCT
ajssms-484	121	13	food	food	NOUN
ajssms-484	121	14	&	&	CCONJ
ajssms-484	121	15	beverage	beverage	PROPN
ajssms-484	121	16	index	index	PROPN
ajssms-484	121	17	,	,	PUNCT
ajssms-484	121	18	a	a	DET
ajssms-484	121	19	computerized	computerized	ADJ
ajssms-484	121	20	bibliographic	bibliographic	ADJ
ajssms-484	121	21	database	database	NOUN
ajssms-484	121	22	of	of	ADP
ajssms-484	121	23	hospitality	hospitality	NOUN
ajssms-484	121	24	and	and	CCONJ
ajssms-484	121	25	hotel	hotel	NOUN
ajssms-484	121	26	publications	publication	NOUN
ajssms-484	121	27	maintained	maintain	VERB
ajssms-484	121	28	several	several	ADJ
ajssms-484	121	29	esteemed	esteemed	ADJ
ajssms-484	121	30	universities	university	NOUN
ajssms-484	121	31	.	.	PUNCT
ajssms-484	122	1	using	use	VERB
ajssms-484	122	2	the	the	DET
ajssms-484	122	3	search	search	NOUN
ajssms-484	122	4	terms	term	NOUN
ajssms-484	122	5	of	of	ADP
ajssms-484	122	6	―quality	―quality	NOUN
ajssms-484	122	7	service‖	service‖	PROPN
ajssms-484	122	8	and	and	CCONJ
ajssms-484	122	9	―hotel‖	―hotel‖	PROPN
ajssms-484	122	10	,	,	PUNCT
ajssms-484	122	11	resulted	result	VERB
ajssms-484	122	12	in	in	ADP
ajssms-484	122	13	identification	identification	NOUN
ajssms-484	122	14	of	of	ADP
ajssms-484	122	15	the	the	DET
ajssms-484	122	16	articles	article	NOUN
ajssms-484	122	17	published	publish	VERB
ajssms-484	122	18	from	from	ADP
ajssms-484	122	19	1982	1982	NUM
ajssms-484	122	20	to	to	ADP
ajssms-484	122	21	2014	2014	NUM
ajssms-484	122	22	.	.	PUNCT
ajssms-484	123	1	and	and	CCONJ
ajssms-484	123	2	then	then	ADV
ajssms-484	123	3	,	,	PUNCT
ajssms-484	123	4	the	the	DET
ajssms-484	123	5	table	table	NOUN
ajssms-484	123	6	of	of	ADP
ajssms-484	123	7	contents	content	NOUN
ajssms-484	123	8	of	of	ADP
ajssms-484	123	9	various	various	ADJ
ajssms-484	123	10	journals	journal	NOUN
ajssms-484	123	11	was	be	AUX
ajssms-484	123	12	manually	manually	ADV
ajssms-484	123	13	and	and	CCONJ
ajssms-484	123	14	electronically	electronically	ADV
ajssms-484	123	15	reviewed	review	VERB
ajssms-484	123	16	to	to	PART
ajssms-484	123	17	identify	identify	VERB
ajssms-484	123	18	other	other	ADJ
ajssms-484	123	19	related	related	ADJ
ajssms-484	123	20	articles	article	NOUN
ajssms-484	123	21	,	,	PUNCT
ajssms-484	123	22	with	with	ADP
ajssms-484	123	23	special	special	ADJ
ajssms-484	123	24	attention	attention	NOUN
ajssms-484	123	25	to	to	PART
ajssms-484	123	26	find	find	VERB
ajssms-484	123	27	the	the	DET
ajssms-484	123	28	articles	article	NOUN
ajssms-484	123	29	from	from	ADP
ajssms-484	123	30	1998	1998	NUM
ajssms-484	123	31	-	-	SYM
ajssms-484	123	32	1999	1999	NUM
ajssms-484	123	33	and	and	CCONJ
ajssms-484	123	34	1983	1983	NUM
ajssms-484	123	35	-	-	SYM
ajssms-484	123	36	1989	1989	NUM
ajssms-484	123	37	,	,	PUNCT
ajssms-484	123	38	which	which	PRON
ajssms-484	123	39	were	be	AUX
ajssms-484	123	40	not	not	PART
ajssms-484	123	41	included	include	VERB
ajssms-484	123	42	in	in	ADP
ajssms-484	123	43	the	the	DET
ajssms-484	123	44	above	above	ADJ
ajssms-484	123	45	database	database	NOUN
ajssms-484	123	46	.	.	PUNCT
ajssms-484	124	1	the	the	DET
ajssms-484	124	2	third	third	ADJ
ajssms-484	124	3	step	step	NOUN
ajssms-484	124	4	in	in	ADP
ajssms-484	124	5	the	the	DET
ajssms-484	124	6	process	process	NOUN
ajssms-484	124	7	was	be	AUX
ajssms-484	124	8	to	to	PART
ajssms-484	124	9	review	review	VERB
ajssms-484	124	10	the	the	DET
ajssms-484	124	11	references	reference	NOUN
ajssms-484	124	12	cited	cite	VERB
ajssms-484	124	13	in	in	ADP
ajssms-484	124	14	each	each	PRON
ajssms-484	124	15	of	of	ADP
ajssms-484	124	16	the	the	DET
ajssms-484	124	17	articles	article	NOUN
ajssms-484	124	18	to	to	PART
ajssms-484	124	19	identify	identify	VERB
ajssms-484	124	20	additional	additional	ADJ
ajssms-484	124	21	resources	resource	NOUN
ajssms-484	124	22	relating	relate	VERB
ajssms-484	124	23	to	to	ADP
ajssms-484	124	24	the	the	DET
ajssms-484	124	25	topic	topic	NOUN
ajssms-484	124	26	.	.	PUNCT
ajssms-484	125	1	copies	copy	NOUN
ajssms-484	125	2	of	of	ADP
ajssms-484	125	3	articles	article	NOUN
ajssms-484	125	4	identified	identify	VERB
ajssms-484	125	5	in	in	ADP
ajssms-484	125	6	this	this	DET
ajssms-484	125	7	process	process	NOUN
ajssms-484	125	8	were	be	AUX
ajssms-484	125	9	obtained	obtain	VERB
ajssms-484	125	10	for	for	ADP
ajssms-484	125	11	review	review	NOUN
ajssms-484	125	12	and	and	CCONJ
ajssms-484	125	13	analysis	analysis	NOUN
ajssms-484	125	14	.	.	PUNCT
ajssms-484	126	1	semi	semi	ADJ
ajssms-484	126	2	-	-	ADJ
ajssms-484	126	3	structured	structured	ADJ
ajssms-484	126	4	questionnaire	questionnaire	NOUN
ajssms-484	126	5	was	be	AUX
ajssms-484	126	6	prepared	prepare	VERB
ajssms-484	126	7	based	base	VERB
ajssms-484	126	8	on	on	ADP
ajssms-484	126	9	the	the	DET
ajssms-484	126	10	reviews	review	NOUN
ajssms-484	126	11	and	and	CCONJ
ajssms-484	126	12	industry	industry	NOUN
ajssms-484	126	13	experts	expert	NOUN
ajssms-484	126	14	from	from	ADP
ajssms-484	126	15	five	five	NUM
ajssms-484	126	16	star	star	NOUN
ajssms-484	126	17	hotels	hotel	NOUN
ajssms-484	126	18	were	be	AUX
ajssms-484	126	19	interviewed	interview	VERB
ajssms-484	126	20	with	with	ADP
ajssms-484	126	21	fair	fair	ADJ
ajssms-484	126	22	experience	experience	NOUN
ajssms-484	126	23	in	in	ADP
ajssms-484	126	24	hotel	hotel	NOUN
ajssms-484	126	25	industry	industry	NOUN
ajssms-484	126	26	who	who	PRON
ajssms-484	126	27	are	be	AUX
ajssms-484	126	28	supervisory	supervisory	ADJ
ajssms-484	126	29	and	and	CCONJ
ajssms-484	126	30	above	above	ADP
ajssms-484	126	31	level	level	NOUN
ajssms-484	127	1	.the	.the	PRON
ajssms-484	127	2	heads	head	NOUN
ajssms-484	127	3	of	of	ADP
ajssms-484	127	4	the	the	DET
ajssms-484	127	5	hotel	hotel	NOUN
ajssms-484	127	6	department	department	NOUN
ajssms-484	127	7	,	,	PUNCT
ajssms-484	127	8	training	training	NOUN
ajssms-484	127	9	managers	manager	NOUN
ajssms-484	127	10	were	be	AUX
ajssms-484	127	11	a	a	DET
ajssms-484	127	12	part	part	NOUN
ajssms-484	127	13	of	of	ADP
ajssms-484	127	14	this	this	PRON
ajssms-484	127	15	.	.	PUNCT
ajssms-484	128	1	this	this	DET
ajssms-484	128	2	identification	identification	NOUN
ajssms-484	128	3	and	and	CCONJ
ajssms-484	128	4	selection	selection	NOUN
ajssms-484	128	5	of	of	ADP
ajssms-484	128	6	methodology	methodology	NOUN
ajssms-484	128	7	depends	depend	VERB
ajssms-484	128	8	heavily	heavily	ADV
ajssms-484	128	9	on	on	ADP
ajssms-484	128	10	the	the	DET
ajssms-484	128	11	availability	availability	NOUN
ajssms-484	128	12	of	of	ADP
ajssms-484	128	13	the	the	DET
ajssms-484	128	14	experts	expert	NOUN
ajssms-484	128	15	who	who	PRON
ajssms-484	128	16	reflect	reflect	VERB
ajssms-484	128	17	on	on	ADP
ajssms-484	128	18	the	the	DET
ajssms-484	128	19	content	content	NOUN
ajssms-484	128	20	related	relate	VERB
ajssms-484	128	21	to	to	ADP
ajssms-484	128	22	the	the	DET
ajssms-484	128	23	area	area	NOUN
ajssms-484	128	24	of	of	ADP
ajssms-484	128	25	indian	indian	ADJ
ajssms-484	128	26	hotels	hotel	NOUN
ajssms-484	128	27	but	but	CCONJ
ajssms-484	128	28	very	very	ADV
ajssms-484	128	29	specific	specific	ADJ
ajssms-484	128	30	to	to	ADP
ajssms-484	128	31	the	the	DET
ajssms-484	128	32	property	property	NOUN
ajssms-484	128	33	which	which	PRON
ajssms-484	128	34	they	they	PRON
ajssms-484	128	35	work	work	VERB
ajssms-484	128	36	for	for	ADP
ajssms-484	128	37	.	.	PUNCT
ajssms-484	129	1	the	the	DET
ajssms-484	129	2	content	content	NOUN
ajssms-484	129	3	mostly	mostly	ADV
ajssms-484	129	4	differs	differ	VERB
ajssms-484	129	5	as	as	SCONJ
ajssms-484	129	6	each	each	DET
ajssms-484	129	7	hotel	hotel	NOUN
ajssms-484	129	8	has	have	VERB
ajssms-484	129	9	their	their	PRON
ajssms-484	129	10	own	own	ADJ
ajssms-484	129	11	ways	way	NOUN
ajssms-484	129	12	of	of	ADP
ajssms-484	129	13	working	work	VERB
ajssms-484	129	14	on	on	ADP
ajssms-484	129	15	the	the	DET
ajssms-484	129	16	specific	specific	ADJ
ajssms-484	129	17	policies	policy	NOUN
ajssms-484	129	18	and	and	CCONJ
ajssms-484	129	19	processes	process	NOUN
ajssms-484	129	20	which	which	PRON
ajssms-484	129	21	at	at	ADP
ajssms-484	129	22	times	time	NOUN
ajssms-484	129	23	misleads	mislead	NOUN
ajssms-484	129	24	in	in	ADP
ajssms-484	129	25	the	the	DET
ajssms-484	129	26	identification	identification	NOUN
ajssms-484	129	27	of	of	ADP
ajssms-484	129	28	quality	quality	NOUN
ajssms-484	129	29	service	service	NOUN
ajssms-484	129	30	process	process	NOUN
ajssms-484	129	31	.	.	PUNCT
ajssms-484	130	1	6	6	X
ajssms-484	130	2	.	.	X
ajssms-484	130	3	information	information	NOUN
ajssms-484	130	4	analysis	analysis	NOUN
ajssms-484	130	5	the	the	DET
ajssms-484	130	6	service	service	NOUN
ajssms-484	130	7	industry	industry	NOUN
ajssms-484	130	8	today	today	NOUN
ajssms-484	130	9	occupies	occupy	VERB
ajssms-484	130	10	a	a	DET
ajssms-484	130	11	prominent	prominent	ADJ
ajssms-484	130	12	position	position	NOUN
ajssms-484	130	13	in	in	ADP
ajssms-484	130	14	the	the	DET
ajssms-484	130	15	economy	economy	NOUN
ajssms-484	130	16	of	of	ADP
ajssms-484	130	17	the	the	DET
ajssms-484	130	18	developed	develop	VERB
ajssms-484	130	19	as	as	ADV
ajssms-484	130	20	well	well	ADV
ajssms-484	130	21	as	as	ADP
ajssms-484	130	22	developing	develop	VERB
ajssms-484	130	23	nations	nation	NOUN
ajssms-484	130	24	.	.	PUNCT
ajssms-484	131	1	there	there	PRON
ajssms-484	131	2	is	be	VERB
ajssms-484	131	3	a	a	DET
ajssms-484	131	4	perceived	perceive	VERB
ajssms-484	131	5	need	need	NOUN
ajssms-484	131	6	for	for	ADP
ajssms-484	131	7	documented	document	VERB
ajssms-484	131	8	and	and	CCONJ
ajssms-484	131	9	organized	organize	VERB
ajssms-484	131	10	literature	literature	NOUN
ajssms-484	131	11	on	on	ADP
ajssms-484	131	12	how	how	SCONJ
ajssms-484	131	13	to	to	PART
ajssms-484	131	14	achieve	achieve	VERB
ajssms-484	131	15	quality	quality	NOUN
ajssms-484	131	16	in	in	ADP
ajssms-484	131	17	the	the	DET
ajssms-484	131	18	delivery	delivery	NOUN
ajssms-484	131	19	of	of	ADP
ajssms-484	131	20	service	service	NOUN
ajssms-484	131	21	in	in	ADP
ajssms-484	131	22	organizations	organization	NOUN
ajssms-484	131	23	.	.	PUNCT
ajssms-484	132	1	quality	quality	NOUN
ajssms-484	132	2	service	service	NOUN
ajssms-484	132	3	is	be	AUX
ajssms-484	132	4	a	a	DET
ajssms-484	132	5	measure	measure	NOUN
ajssms-484	132	6	of	of	ADP
ajssms-484	132	7	how	how	SCONJ
ajssms-484	132	8	well	well	ADV
ajssms-484	132	9	the	the	DET
ajssms-484	132	10	level	level	NOUN
ajssms-484	132	11	of	of	ADP
ajssms-484	132	12	service	service	NOUN
ajssms-484	132	13	delivered	deliver	VERB
ajssms-484	132	14	matches	match	NOUN
ajssms-484	132	15	with	with	ADP
ajssms-484	132	16	customer	customer	NOUN
ajssms-484	132	17	’s	’s	PART
ajssms-484	132	18	expectations	expectation	NOUN
ajssms-484	132	19	.	.	PUNCT
ajssms-484	133	1	hospitality	hospitality	NOUN
ajssms-484	133	2	sector	sector	NOUN
ajssms-484	133	3	is	be	AUX
ajssms-484	133	4	a	a	DET
ajssms-484	133	5	major	major	ADJ
ajssms-484	133	6	service	service	NOUN
ajssms-484	133	7	oriented	orient	VERB
ajssms-484	133	8	sector	sector	NOUN
ajssms-484	133	9	in	in	ADP
ajssms-484	133	10	the	the	DET
ajssms-484	133	11	economy	economy	NOUN
ajssms-484	133	12	of	of	ADP
ajssms-484	133	13	a	a	DET
ajssms-484	133	14	nation	nation	NOUN
ajssms-484	133	15	(	(	PUNCT
ajssms-484	133	16	gill	gill	NOUN
ajssms-484	133	17	and	and	CCONJ
ajssms-484	133	18	gill	gill	NOUN
ajssms-484	133	19	,	,	PUNCT
ajssms-484	133	20	2012	2012	NUM
ajssms-484	133	21	)	)	PUNCT
ajssms-484	133	22	.	.	PUNCT
ajssms-484	134	1	quality	quality	NOUN
ajssms-484	134	2	service	service	NOUN
ajssms-484	134	3	is	be	AUX
ajssms-484	134	4	of	of	ADP
ajssms-484	134	5	fundamental	fundamental	ADJ
ajssms-484	134	6	importance	importance	NOUN
ajssms-484	134	7	to	to	ADP
ajssms-484	134	8	any	any	DET
ajssms-484	134	9	service	service	NOUN
ajssms-484	134	10	organization	organization	NOUN
ajssms-484	134	11	’s	’s	PART
ajssms-484	134	12	strategy	strategy	NOUN
ajssms-484	134	13	and	and	CCONJ
ajssms-484	134	14	competitive	competitive	ADJ
ajssms-484	134	15	positioning	positioning	NOUN
ajssms-484	134	16	.	.	PUNCT
ajssms-484	135	1	it	it	PRON
ajssms-484	135	2	is	be	AUX
ajssms-484	135	3	also	also	ADV
ajssms-484	135	4	a	a	DET
ajssms-484	135	5	differentiating	differentiate	VERB
ajssms-484	135	6	tool	tool	NOUN
ajssms-484	135	7	in	in	ADP
ajssms-484	135	8	an	an	DET
ajssms-484	135	9	industry	industry	NOUN
ajssms-484	135	10	like	like	ADP
ajssms-484	135	11	hospitality	hospitality	NOUN
ajssms-484	135	12	which	which	PRON
ajssms-484	135	13	is	be	AUX
ajssms-484	135	14	essentially	essentially	ADV
ajssms-484	135	15	homogeneous	homogeneous	ADJ
ajssms-484	135	16	in	in	ADP
ajssms-484	135	17	nature	nature	NOUN
ajssms-484	135	18	.	.	PUNCT
ajssms-484	136	1	the	the	DET
ajssms-484	136	2	study	study	NOUN
ajssms-484	136	3	of	of	ADP
ajssms-484	136	4	quality	quality	NOUN
ajssms-484	136	5	service	service	NOUN
ajssms-484	136	6	has	have	AUX
ajssms-484	136	7	been	be	AUX
ajssms-484	136	8	dominated	dominate	VERB
ajssms-484	136	9	by	by	ADP
ajssms-484	136	10	studies	study	NOUN
ajssms-484	136	11	of	of	ADP
ajssms-484	136	12	consumer	consumer	NOUN
ajssms-484	136	13	expectations	expectation	NOUN
ajssms-484	136	14	and	and	CCONJ
ajssms-484	136	15	perceptions	perception	NOUN
ajssms-484	136	16	of	of	ADP
ajssms-484	136	17	service	service	NOUN
ajssms-484	136	18	in	in	ADP
ajssms-484	136	19	many	many	ADJ
ajssms-484	136	20	sectors	sector	NOUN
ajssms-484	136	21	of	of	ADP
ajssms-484	136	22	the	the	DET
ajssms-484	136	23	service	service	NOUN
ajssms-484	136	24	industry	industry	NOUN
ajssms-484	136	25	based	base	VERB
ajssms-484	136	26	on	on	ADP
ajssms-484	136	27	the	the	DET
ajssms-484	136	28	servqual	servqual	ADJ
ajssms-484	136	29	model	model	NOUN
ajssms-484	136	30	.	.	PUNCT
ajssms-484	137	1	little	little	ADJ
ajssms-484	137	2	work	work	NOUN
ajssms-484	137	3	has	have	AUX
ajssms-484	137	4	been	be	AUX
ajssms-484	137	5	done	do	VERB
ajssms-484	137	6	on	on	ADP
ajssms-484	137	7	the	the	DET
ajssms-484	137	8	expectations	expectation	NOUN
ajssms-484	137	9	and	and	CCONJ
ajssms-484	137	10	perceptions	perception	NOUN
ajssms-484	137	11	of	of	ADP
ajssms-484	137	12	the	the	DET
ajssms-484	137	13	service	service	NOUN
ajssms-484	137	14	providers	provider	NOUN
ajssms-484	137	15	,	,	PUNCT
ajssms-484	137	16	notably	notably	ADV
ajssms-484	137	17	the	the	DET
ajssms-484	137	18	employees	employee	NOUN
ajssms-484	137	19	,	,	PUNCT
ajssms-484	137	20	who	who	PRON
ajssms-484	137	21	interface	interface	VERB
ajssms-484	137	22	with	with	ADP
ajssms-484	137	23	the	the	DET
ajssms-484	137	24	consumers	consumer	NOUN
ajssms-484	137	25	of	of	ADP
ajssms-484	137	26	the	the	DET
ajssms-484	137	27	service	service	NOUN
ajssms-484	137	28	(	(	PUNCT
ajssms-484	137	29	musaba	musaba	PROPN
ajssms-484	137	30	et	et	PROPN
ajssms-484	137	31	al	al	PROPN
ajssms-484	137	32	.	.	PROPN
ajssms-484	137	33	,	,	PUNCT
ajssms-484	137	34	2014	2014	NUM
ajssms-484	137	35	)	)	PUNCT
ajssms-484	137	36	.	.	PUNCT
ajssms-484	138	1	the	the	DET
ajssms-484	138	2	single	single	ADJ
ajssms-484	138	3	largest	large	ADJ
ajssms-484	138	4	trend	trend	NOUN
ajssms-484	138	5	in	in	ADP
ajssms-484	138	6	business	business	NOUN
ajssms-484	138	7	in	in	ADP
ajssms-484	138	8	the	the	DET
ajssms-484	138	9	us	we	PRON
ajssms-484	138	10	over	over	ADP
ajssms-484	138	11	the	the	DET
ajssms-484	138	12	past	past	ADJ
ajssms-484	138	13	40	40	NUM
ajssms-484	138	14	years	year	NOUN
ajssms-484	138	15	has	have	AUX
ajssms-484	138	16	been	be	AUX
ajssms-484	138	17	the	the	DET
ajssms-484	138	18	increased	increase	VERB
ajssms-484	138	19	emphasis	emphasis	NOUN
ajssms-484	138	20	on	on	ADP
ajssms-484	138	21	service	service	NOUN
ajssms-484	138	22	and	and	CCONJ
ajssms-484	138	23	service	service	NOUN
ajssms-484	138	24	-	-	PUNCT
ajssms-484	138	25	related	relate	VERB
ajssms-484	138	26	industries	industry	NOUN
ajssms-484	138	27	(	(	PUNCT
ajssms-484	138	28	yun	yun	PROPN
ajssms-484	138	29	,	,	PUNCT
ajssms-484	138	30	2001	2001	NUM
ajssms-484	138	31	)	)	PUNCT
ajssms-484	138	32	.	.	PUNCT
ajssms-484	139	1	davidoff	davidoff	PROPN
ajssms-484	139	2	(	(	PUNCT
ajssms-484	139	3	1994	1994	NUM
ajssms-484	139	4	)	)	PUNCT
ajssms-484	139	5	service	service	NOUN
ajssms-484	139	6	has	have	AUX
ajssms-484	139	7	not	not	PART
ajssms-484	139	8	traditionally	traditionally	ADV
ajssms-484	139	9	been	be	AUX
ajssms-484	139	10	viewed	view	VERB
ajssms-484	139	11	as	as	ADP
ajssms-484	139	12	being	be	AUX
ajssms-484	139	13	as	as	ADV
ajssms-484	139	14	important	important	ADJ
ajssms-484	139	15	as	as	ADP
ajssms-484	139	16	manufacturing	manufacturing	NOUN
ajssms-484	139	17	.	.	PUNCT
ajssms-484	140	1	but	but	CCONJ
ajssms-484	140	2	service	service	NOUN
ajssms-484	140	3	is	be	AUX
ajssms-484	140	4	no	no	ADV
ajssms-484	140	5	longer	long	ADV
ajssms-484	140	6	merely	merely	ADV
ajssms-484	140	7	a	a	DET
ajssms-484	140	8	by	by	ADP
ajssms-484	140	9	-	-	PUNCT
ajssms-484	140	10	product	product	NOUN
ajssms-484	140	11	of	of	ADP
ajssms-484	140	12	an	an	DET
ajssms-484	140	13	industrial	industrial	ADJ
ajssms-484	140	14	society	society	NOUN
ajssms-484	140	15	.	.	PUNCT
ajssms-484	141	1	according	accord	VERB
ajssms-484	141	2	to	to	ADP
ajssms-484	141	3	davidoff	davidoff	PROPN
ajssms-484	141	4	(	(	PUNCT
ajssms-484	141	5	1994	1994	NUM
ajssms-484	141	6	)	)	PUNCT
ajssms-484	141	7	many	many	ADJ
ajssms-484	141	8	companies	company	NOUN
ajssms-484	141	9	start	start	VERB
ajssms-484	141	10	to	to	PART
ajssms-484	141	11	be	be	AUX
ajssms-484	141	12	engaged	engage	VERB
ajssms-484	141	13	in	in	ADP
ajssms-484	141	14	efforts	effort	NOUN
ajssms-484	141	15	to	to	PART
ajssms-484	141	16	improve	improve	VERB
ajssms-484	141	17	the	the	DET
ajssms-484	141	18	quality	quality	NOUN
ajssms-484	141	19	of	of	ADP
ajssms-484	141	20	service	service	NOUN
ajssms-484	141	21	to	to	ADP
ajssms-484	141	22	their	their	PRON
ajssms-484	141	23	customers	customer	NOUN
ajssms-484	141	24	.	.	PUNCT
ajssms-484	142	1	however	however	ADV
ajssms-484	142	2	,	,	PUNCT
ajssms-484	142	3	improving	improve	VERB
ajssms-484	142	4	quality	quality	NOUN
ajssms-484	142	5	service	service	NOUN
ajssms-484	142	6	has	have	AUX
ajssms-484	142	7	not	not	PART
ajssms-484	142	8	received	receive	VERB
ajssms-484	142	9	the	the	DET
ajssms-484	142	10	same	same	ADJ
ajssms-484	142	11	attention	attention	NOUN
ajssms-484	142	12	and	and	CCONJ
ajssms-484	142	13	favor	favor	NOUN
ajssms-484	142	14	as	as	SCONJ
ajssms-484	142	15	has	have	AUX
ajssms-484	142	16	improving	improve	VERB
ajssms-484	142	17	manufacturing	manufacturing	NOUN
ajssms-484	142	18	quality	quality	NOUN
ajssms-484	142	19	.	.	PUNCT
ajssms-484	143	1	this	this	PRON
ajssms-484	143	2	is	be	AUX
ajssms-484	143	3	probably	probably	ADV
ajssms-484	143	4	true	true	ADJ
ajssms-484	143	5	because	because	SCONJ
ajssms-484	143	6	it	it	PRON
ajssms-484	143	7	is	be	AUX
ajssms-484	143	8	much	much	ADV
ajssms-484	143	9	harder	hard	ADJ
ajssms-484	143	10	to	to	PART
ajssms-484	143	11	quantify	quantify	VERB
ajssms-484	143	12	and	and	CCONJ
ajssms-484	143	13	judge	judge	VERB
ajssms-484	143	14	service	service	PROPN
ajssms-484	143	15	.	.	PUNCT
ajssms-484	144	1	davidoff	davidoff	PROPN
ajssms-484	144	2	mentioned	mention	VERB
ajssms-484	144	3	,	,	PUNCT
ajssms-484	144	4	―service	―service	PROPN
ajssms-484	144	5	grows	grow	VERB
ajssms-484	144	6	on	on	ADP
ajssms-484	144	7	its	its	PRON
ajssms-484	144	8	own	own	ADJ
ajssms-484	144	9	strength	strength	NOUN
ajssms-484	144	10	,	,	PUNCT
ajssms-484	144	11	as	as	SCONJ
ajssms-484	144	12	more	more	ADJ
ajssms-484	144	13	people	people	NOUN
ajssms-484	144	14	require	require	VERB
ajssms-484	144	15	its	its	PRON
ajssms-484	144	16	products	product	NOUN
ajssms-484	144	17	independent	independent	ADJ
ajssms-484	144	18	of	of	ADP
ajssms-484	144	19	manufacturing	manufacturing	NOUN
ajssms-484	144	20	.	.	PUNCT
ajssms-484	145	1	the	the	DET
ajssms-484	145	2	number	number	NOUN
ajssms-484	145	3	of	of	ADP
ajssms-484	145	4	wellpaying	wellpaye	VERB
ajssms-484	145	5	service	service	NOUN
ajssms-484	145	6	jobs	job	NOUN
ajssms-484	145	7	continues	continue	VERB
ajssms-484	145	8	to	to	PART
ajssms-484	145	9	grow	grow	VERB
ajssms-484	145	10	.	.	PUNCT
ajssms-484	146	1	the	the	DET
ajssms-484	146	2	numerous	numerous	ADJ
ajssms-484	146	3	and	and	CCONJ
ajssms-484	146	4	high	high	ADJ
ajssms-484	146	5	productivity	productivity	NOUN
ajssms-484	146	6	service	service	NOUN
ajssms-484	146	7	jobs	job	NOUN
ajssms-484	146	8	require	require	VERB
ajssms-484	146	9	highly	highly	ADV
ajssms-484	146	10	skilled	skilled	ADJ
ajssms-484	146	11	and	and	CCONJ
ajssms-484	146	12	trained	train	VERB
ajssms-484	146	13	workers	worker	NOUN
ajssms-484	146	14	with	with	ADP
ajssms-484	146	15	a	a	DET
ajssms-484	146	16	variety	variety	NOUN
ajssms-484	146	17	of	of	ADP
ajssms-484	146	18	opportunity	opportunity	NOUN
ajssms-484	146	19	for	for	ADP
ajssms-484	146	20	advancement‖.	advancement‖.	NUM
ajssms-484	146	21	asian	asian	ADJ
ajssms-484	146	22	journal	journal	NOUN
ajssms-484	146	23	of	of	ADP
ajssms-484	146	24	social	social	ADJ
ajssms-484	146	25	sciences	sciences	PROPN
ajssms-484	146	26	and	and	CCONJ
ajssms-484	146	27	management	management	NOUN
ajssms-484	146	28	studies	study	NOUN
ajssms-484	146	29	,	,	PUNCT
ajssms-484	146	30	2016	2016	NUM
ajssms-484	146	31	,	,	PUNCT
ajssms-484	146	32	3(3):163	3(3):163	NUM
ajssms-484	146	33	-	-	SYM
ajssms-484	146	34	172	172	NUM
ajssms-484	146	35	167	167	NUM
ajssms-484	146	36	food	food	NOUN
ajssms-484	146	37	,	,	PUNCT
ajssms-484	146	38	drink	drink	NOUN
ajssms-484	146	39	and	and	CCONJ
ajssms-484	146	40	accommodation	accommodation	NOUN
ajssms-484	146	41	are	be	AUX
ajssms-484	146	42	the	the	DET
ajssms-484	146	43	main	main	ADJ
ajssms-484	146	44	components	component	NOUN
ajssms-484	146	45	of	of	ADP
ajssms-484	146	46	hospitality	hospitality	NOUN
ajssms-484	146	47	and	and	CCONJ
ajssms-484	146	48	constitute	constitute	VERB
ajssms-484	146	49	the	the	DET
ajssms-484	146	50	largest	large	ADJ
ajssms-484	146	51	part	part	NOUN
ajssms-484	146	52	of	of	ADP
ajssms-484	146	53	the	the	DET
ajssms-484	146	54	expenditures	expenditure	NOUN
ajssms-484	146	55	of	of	ADP
ajssms-484	146	56	those	those	PRON
ajssms-484	146	57	seeking	seek	VERB
ajssms-484	146	58	hospitality	hospitality	NOUN
ajssms-484	146	59	from	from	ADP
ajssms-484	146	60	hotels	hotel	NOUN
ajssms-484	146	61	(	(	PUNCT
ajssms-484	146	62	ross	ross	PROPN
ajssms-484	146	63	,	,	PUNCT
ajssms-484	146	64	1997	1997	NUM
ajssms-484	146	65	)	)	PUNCT
ajssms-484	146	66	.	.	PUNCT
ajssms-484	147	1	the	the	DET
ajssms-484	147	2	seasonal	seasonal	ADJ
ajssms-484	147	3	nature	nature	NOUN
ajssms-484	147	4	of	of	ADP
ajssms-484	147	5	the	the	DET
ajssms-484	147	6	hotel	hotel	NOUN
ajssms-484	147	7	industry	industry	NOUN
ajssms-484	147	8	also	also	ADV
ajssms-484	147	9	has	have	VERB
ajssms-484	147	10	implications	implication	NOUN
ajssms-484	147	11	on	on	ADP
ajssms-484	147	12	labor	labor	NOUN
ajssms-484	147	13	management	management	NOUN
ajssms-484	147	14	and	and	CCONJ
ajssms-484	147	15	as	as	ADP
ajssms-484	147	16	a	a	DET
ajssms-484	147	17	result	result	NOUN
ajssms-484	147	18	the	the	DET
ajssms-484	147	19	hotel	hotel	NOUN
ajssms-484	147	20	industry	industry	NOUN
ajssms-484	147	21	tends	tend	VERB
ajssms-484	147	22	to	to	PART
ajssms-484	147	23	have	have	VERB
ajssms-484	147	24	high	high	ADJ
ajssms-484	147	25	staff	staff	NOUN
ajssms-484	147	26	turnover	turnover	NOUN
ajssms-484	147	27	and	and	CCONJ
ajssms-484	147	28	this	this	PRON
ajssms-484	147	29	has	have	VERB
ajssms-484	147	30	consequences	consequence	NOUN
ajssms-484	147	31	on	on	ADP
ajssms-484	147	32	quality	quality	NOUN
ajssms-484	147	33	service	service	NOUN
ajssms-484	147	34	delivery	delivery	NOUN
ajssms-484	147	35	.	.	PUNCT
ajssms-484	148	1	despite	despite	SCONJ
ajssms-484	148	2	this	this	DET
ajssms-484	148	3	situation	situation	NOUN
ajssms-484	148	4	,	,	PUNCT
ajssms-484	148	5	one	one	NUM
ajssms-484	148	6	critical	critical	ADJ
ajssms-484	148	7	factor	factor	NOUN
ajssms-484	148	8	for	for	ADP
ajssms-484	148	9	the	the	DET
ajssms-484	148	10	success	success	NOUN
ajssms-484	148	11	of	of	ADP
ajssms-484	148	12	the	the	DET
ajssms-484	148	13	hotel	hotel	NOUN
ajssms-484	148	14	industry	industry	NOUN
ajssms-484	148	15	is	be	AUX
ajssms-484	148	16	availability	availability	NOUN
ajssms-484	148	17	of	of	ADP
ajssms-484	148	18	high	high	ADJ
ajssms-484	148	19	-	-	PUNCT
ajssms-484	148	20	quality	quality	NOUN
ajssms-484	148	21	employees	employee	NOUN
ajssms-484	148	22	.	.	PUNCT
ajssms-484	149	1	to	to	PART
ajssms-484	149	2	achieve	achieve	VERB
ajssms-484	149	3	its	its	PRON
ajssms-484	149	4	objectives	objective	NOUN
ajssms-484	149	5	,	,	PUNCT
ajssms-484	149	6	it	it	PRON
ajssms-484	149	7	is	be	AUX
ajssms-484	149	8	essential	essential	ADJ
ajssms-484	149	9	for	for	SCONJ
ajssms-484	149	10	the	the	DET
ajssms-484	149	11	hotel	hotel	NOUN
ajssms-484	149	12	industry	industry	NOUN
ajssms-484	149	13	to	to	PART
ajssms-484	149	14	deliver	deliver	VERB
ajssms-484	149	15	high	high	ADJ
ajssms-484	149	16	quality	quality	NOUN
ajssms-484	149	17	service	service	NOUN
ajssms-484	149	18	through	through	ADP
ajssms-484	149	19	effective	effective	ADJ
ajssms-484	149	20	management	management	NOUN
ajssms-484	149	21	of	of	ADP
ajssms-484	149	22	employees	employee	NOUN
ajssms-484	149	23	(	(	PUNCT
ajssms-484	149	24	musaba	musaba	PROPN
ajssms-484	149	25	et	et	PROPN
ajssms-484	149	26	al	al	PROPN
ajssms-484	149	27	.	.	PROPN
ajssms-484	149	28	,	,	PUNCT
ajssms-484	149	29	2014	2014	NUM
ajssms-484	149	30	)	)	PUNCT
ajssms-484	149	31	.	.	PUNCT
ajssms-484	150	1	the	the	DET
ajssms-484	150	2	information	information	NOUN
ajssms-484	150	3	analysis	analysis	NOUN
ajssms-484	150	4	was	be	AUX
ajssms-484	150	5	performed	perform	VERB
ajssms-484	150	6	where	where	SCONJ
ajssms-484	150	7	in	in	ADP
ajssms-484	150	8	the	the	DET
ajssms-484	150	9	experts	expert	NOUN
ajssms-484	150	10	from	from	ADP
ajssms-484	150	11	hotel	hotel	NOUN
ajssms-484	150	12	industry	industry	NOUN
ajssms-484	150	13	was	be	AUX
ajssms-484	150	14	chosen	choose	VERB
ajssms-484	150	15	and	and	CCONJ
ajssms-484	150	16	interviewed	interview	VERB
ajssms-484	150	17	with	with	ADP
ajssms-484	150	18	structured	structured	ADJ
ajssms-484	150	19	interview	interview	NOUN
ajssms-484	150	20	questionnaire	questionnaire	NOUN
ajssms-484	150	21	.	.	PUNCT
ajssms-484	151	1	each	each	DET
ajssms-484	151	2	expert	expert	NOUN
ajssms-484	151	3	was	be	AUX
ajssms-484	151	4	interviewed	interview	VERB
ajssms-484	151	5	and	and	CCONJ
ajssms-484	151	6	the	the	DET
ajssms-484	151	7	views	view	NOUN
ajssms-484	151	8	on	on	ADP
ajssms-484	151	9	the	the	DET
ajssms-484	151	10	questions	question	NOUN
ajssms-484	151	11	were	be	AUX
ajssms-484	151	12	noted	note	VERB
ajssms-484	151	13	down	down	ADP
ajssms-484	151	14	through	through	ADP
ajssms-484	151	15	audio	audio	ADJ
ajssms-484	151	16	recording	recording	NOUN
ajssms-484	151	17	and	and	CCONJ
ajssms-484	151	18	transcription	transcription	NOUN
ajssms-484	151	19	of	of	ADP
ajssms-484	151	20	the	the	DET
ajssms-484	151	21	data	datum	NOUN
ajssms-484	151	22	.	.	PUNCT
ajssms-484	152	1	for	for	ADP
ajssms-484	152	2	interviews	interview	NOUN
ajssms-484	152	3	the	the	DET
ajssms-484	152	4	five	five	NUM
ajssms-484	152	5	star	star	NOUN
ajssms-484	152	6	hotels	hotel	NOUN
ajssms-484	152	7	selected	select	VERB
ajssms-484	152	8	were	be	AUX
ajssms-484	152	9	from	from	ADP
ajssms-484	152	10	bangalore	bangalore	NOUN
ajssms-484	152	11	.	.	PUNCT
ajssms-484	153	1	each	each	DET
ajssms-484	153	2	hotel	hotel	NOUN
ajssms-484	153	3	researcher	researcher	NOUN
ajssms-484	153	4	interviewed	interview	VERB
ajssms-484	153	5	experts	expert	NOUN
ajssms-484	153	6	who	who	PRON
ajssms-484	153	7	are	be	AUX
ajssms-484	153	8	executive	executive	ADJ
ajssms-484	153	9	and	and	CCONJ
ajssms-484	153	10	above	above	ADP
ajssms-484	153	11	level	level	NOUN
ajssms-484	153	12	.	.	PUNCT
ajssms-484	154	1	researcher	researcher	NOUN
ajssms-484	154	2	also	also	ADV
ajssms-484	154	3	interviewed	interview	VERB
ajssms-484	154	4	experts	expert	NOUN
ajssms-484	154	5	from	from	ADP
ajssms-484	154	6	the	the	DET
ajssms-484	154	7	hospitality	hospitality	NOUN
ajssms-484	154	8	consulting	consulting	NOUN
ajssms-484	154	9	firm	firm	NOUN
ajssms-484	154	10	.	.	PUNCT
ajssms-484	155	1	apart	apart	ADV
ajssms-484	155	2	from	from	ADP
ajssms-484	155	3	the	the	DET
ajssms-484	155	4	chosen	choose	VERB
ajssms-484	155	5	hotels	hotel	NOUN
ajssms-484	155	6	researcher	researcher	NOUN
ajssms-484	155	7	also	also	ADV
ajssms-484	155	8	discussed	discuss	VERB
ajssms-484	155	9	and	and	CCONJ
ajssms-484	155	10	interviewed	interview	VERB
ajssms-484	155	11	few	few	ADJ
ajssms-484	155	12	experts	expert	NOUN
ajssms-484	155	13	from	from	ADP
ajssms-484	155	14	other	other	ADJ
ajssms-484	155	15	hotel	hotel	NOUN
ajssms-484	155	16	brands	brand	NOUN
ajssms-484	155	17	to	to	PART
ajssms-484	155	18	get	get	VERB
ajssms-484	155	19	overview	overview	NOUN
ajssms-484	155	20	of	of	ADP
ajssms-484	155	21	quality	quality	NOUN
ajssms-484	155	22	service	service	NOUN
ajssms-484	155	23	processes	process	NOUN
ajssms-484	155	24	and	and	CCONJ
ajssms-484	155	25	their	their	PRON
ajssms-484	155	26	application	application	NOUN
ajssms-484	155	27	.	.	PUNCT
ajssms-484	156	1	the	the	DET
ajssms-484	156	2	structured	structured	ADJ
ajssms-484	156	3	questions	question	NOUN
ajssms-484	156	4	which	which	PRON
ajssms-484	156	5	were	be	AUX
ajssms-484	156	6	discussed	discuss	VERB
ajssms-484	156	7	with	with	ADP
ajssms-484	156	8	the	the	DET
ajssms-484	156	9	hotel	hotel	NOUN
ajssms-484	156	10	expert	expert	NOUN
ajssms-484	156	11	were	be	AUX
ajssms-484	156	12	on	on	ADP
ajssms-484	156	13	what	what	PRON
ajssms-484	156	14	is	be	AUX
ajssms-484	156	15	their	their	PRON
ajssms-484	156	16	idea	idea	NOUN
ajssms-484	156	17	of	of	ADP
ajssms-484	156	18	quality	quality	NOUN
ajssms-484	156	19	service	service	NOUN
ajssms-484	156	20	in	in	ADP
ajssms-484	156	21	managing	manage	VERB
ajssms-484	156	22	hotel	hotel	NOUN
ajssms-484	156	23	services	service	NOUN
ajssms-484	156	24	,	,	PUNCT
ajssms-484	156	25	what	what	PRON
ajssms-484	156	26	do	do	AUX
ajssms-484	156	27	they	they	PRON
ajssms-484	156	28	feel	feel	VERB
ajssms-484	156	29	about	about	ADP
ajssms-484	156	30	enhancement	enhancement	NOUN
ajssms-484	156	31	of	of	ADP
ajssms-484	156	32	service	service	NOUN
ajssms-484	156	33	processes	process	NOUN
ajssms-484	156	34	?	?	PUNCT
ajssms-484	157	1	do	do	AUX
ajssms-484	157	2	they	they	PRON
ajssms-484	157	3	have	have	VERB
ajssms-484	157	4	quality	quality	NOUN
ajssms-484	157	5	management	management	NOUN
ajssms-484	157	6	process	process	NOUN
ajssms-484	157	7	in	in	ADP
ajssms-484	157	8	place	place	NOUN
ajssms-484	157	9	?	?	PUNCT
ajssms-484	158	1	how	how	SCONJ
ajssms-484	158	2	do	do	AUX
ajssms-484	158	3	they	they	PRON
ajssms-484	158	4	differentiate	differentiate	VERB
ajssms-484	158	5	quality	quality	NOUN
ajssms-484	158	6	management	management	NOUN
ajssms-484	158	7	and	and	CCONJ
ajssms-484	158	8	six	six	NUM
ajssms-484	158	9	sigma	sigma	NOUN
ajssms-484	158	10	while	while	SCONJ
ajssms-484	158	11	developing	develop	VERB
ajssms-484	158	12	the	the	DET
ajssms-484	158	13	quality	quality	NOUN
ajssms-484	158	14	service	service	NOUN
ajssms-484	158	15	process	process	NOUN
ajssms-484	158	16	?	?	PUNCT
ajssms-484	159	1	how	how	SCONJ
ajssms-484	159	2	important	important	ADJ
ajssms-484	159	3	is	be	AUX
ajssms-484	159	4	the	the	DET
ajssms-484	159	5	internal	internal	ADJ
ajssms-484	159	6	market	market	NOUN
ajssms-484	159	7	relationship	relationship	NOUN
ajssms-484	159	8	management	management	NOUN
ajssms-484	159	9	to	to	ADP
ajssms-484	159	10	them	they	PRON
ajssms-484	159	11	?	?	PUNCT
ajssms-484	160	1	what	what	PRON
ajssms-484	160	2	kind	kind	NOUN
ajssms-484	160	3	of	of	ADP
ajssms-484	160	4	orientation	orientation	NOUN
ajssms-484	160	5	processes	process	NOUN
ajssms-484	160	6	hotel	hotel	NOUN
ajssms-484	160	7	has	have	VERB
ajssms-484	160	8	towards	towards	ADP
ajssms-484	160	9	internal	internal	ADJ
ajssms-484	160	10	market	market	NOUN
ajssms-484	160	11	(	(	PUNCT
ajssms-484	160	12	imo	imo	ADV
ajssms-484	160	13	)	)	PUNCT
ajssms-484	160	14	?	?	PUNCT
ajssms-484	161	1	is	be	AUX
ajssms-484	161	2	training	train	VERB
ajssms-484	161	3	important	important	ADJ
ajssms-484	161	4	to	to	PART
ajssms-484	161	5	enhance	enhance	VERB
ajssms-484	161	6	services	service	NOUN
ajssms-484	161	7	?	?	PUNCT
ajssms-484	162	1	what	what	PRON
ajssms-484	162	2	kind	kind	NOUN
ajssms-484	162	3	of	of	ADP
ajssms-484	162	4	problems	problem	NOUN
ajssms-484	162	5	do	do	AUX
ajssms-484	162	6	they	they	PRON
ajssms-484	162	7	face	face	VERB
ajssms-484	162	8	while	while	SCONJ
ajssms-484	162	9	implementing	implement	VERB
ajssms-484	162	10	the	the	DET
ajssms-484	162	11	quality	quality	NOUN
ajssms-484	162	12	service	service	NOUN
ajssms-484	162	13	processes	process	NOUN
ajssms-484	162	14	as	as	ADP
ajssms-484	162	15	a	a	DET
ajssms-484	162	16	policy	policy	NOUN
ajssms-484	162	17	?	?	PUNCT
ajssms-484	163	1	what	what	PRON
ajssms-484	163	2	kind	kind	NOUN
ajssms-484	163	3	of	of	ADP
ajssms-484	163	4	challenges	challenge	NOUN
ajssms-484	163	5	the	the	DET
ajssms-484	163	6	hotel	hotel	NOUN
ajssms-484	163	7	has	have	AUX
ajssms-484	163	8	undergone	undergo	VERB
ajssms-484	163	9	to	to	PART
ajssms-484	163	10	retain	retain	VERB
ajssms-484	163	11	the	the	DET
ajssms-484	163	12	processes	process	NOUN
ajssms-484	163	13	to	to	PART
ajssms-484	163	14	enhance	enhance	VERB
ajssms-484	163	15	quality	quality	NOUN
ajssms-484	163	16	service	service	NOUN
ajssms-484	163	17	?	?	PUNCT
ajssms-484	164	1	note	note	NOUN
ajssms-484	164	2	:	:	PUNCT
ajssms-484	164	3	―a‖	―a‖	PROPN
ajssms-484	164	4	represents	represent	VERB
ajssms-484	164	5	referred	refer	VERB
ajssms-484	164	6	article	article	NOUN
ajssms-484	164	7	for	for	ADP
ajssms-484	164	8	the	the	DET
ajssms-484	164	9	purpose	purpose	NOUN
ajssms-484	164	10	of	of	ADP
ajssms-484	164	11	the	the	DET
ajssms-484	164	12	study	study	NOUN
ajssms-484	164	13	;	;	PUNCT
ajssms-484	165	1	―p‖	―p‖	PRON
ajssms-484	165	2	represents	represents	AUX
ajssms-484	165	3	interviewed	interview	VERB
ajssms-484	165	4	participant	participant	NOUN
ajssms-484	165	5	from	from	ADP
ajssms-484	165	6	hotels	hotel	NOUN
ajssms-484	165	7	.	.	PUNCT
ajssms-484	166	1	hotel	hotel	NOUN
ajssms-484	166	2	organizations	organization	NOUN
ajssms-484	166	3	and	and	CCONJ
ajssms-484	166	4	experts	expert	NOUN
ajssms-484	166	5	interviewed	interview	VERB
ajssms-484	166	6	are	be	AUX
ajssms-484	166	7	not	not	PART
ajssms-484	166	8	revealed	reveal	VERB
ajssms-484	166	9	and	and	CCONJ
ajssms-484	166	10	kept	keep	VERB
ajssms-484	166	11	confidential	confidential	ADJ
ajssms-484	166	12	as	as	SCONJ
ajssms-484	166	13	instructed	instruct	VERB
ajssms-484	166	14	by	by	ADP
ajssms-484	166	15	the	the	DET
ajssms-484	166	16	hotel	hotel	NOUN
ajssms-484	166	17	organization	organization	NOUN
ajssms-484	166	18	.	.	PUNCT
ajssms-484	167	1	6.1	6.1	NUM
ajssms-484	167	2	.	.	PUNCT
ajssms-484	167	3	concept	concept	NOUN
ajssms-484	167	4	of	of	ADP
ajssms-484	167	5	quality	quality	NOUN
ajssms-484	167	6	service	service	NOUN
ajssms-484	167	7	a1	a1	NOUN
ajssms-484	167	8	:	:	PUNCT
ajssms-484	167	9	parasuraman	parasuraman	NOUN
ajssms-484	167	10	et	et	PROPN
ajssms-484	167	11	al	al	PROPN
ajssms-484	167	12	.	.	PROPN
ajssms-484	168	1	(	(	PUNCT
ajssms-484	168	2	1988	1988	NUM
ajssms-484	168	3	)	)	PUNCT
ajssms-484	168	4	defined	define	VERB
ajssms-484	168	5	perceived	perceive	VERB
ajssms-484	168	6	quality	quality	NOUN
ajssms-484	168	7	service	service	NOUN
ajssms-484	168	8	as	as	SCONJ
ajssms-484	168	9	―global	―global	PROPN
ajssms-484	168	10	judgment	judgment	NOUN
ajssms-484	168	11	or	or	CCONJ
ajssms-484	168	12	attitude	attitude	NOUN
ajssms-484	168	13	relating	relate	VERB
ajssms-484	168	14	to	to	ADP
ajssms-484	168	15	the	the	DET
ajssms-484	168	16	superiority	superiority	NOUN
ajssms-484	168	17	of	of	ADP
ajssms-484	168	18	the	the	DET
ajssms-484	168	19	service‖.	service‖.	NUM
ajssms-484	168	20	the	the	DET
ajssms-484	168	21	superiority	superiority	NOUN
ajssms-484	168	22	of	of	ADP
ajssms-484	168	23	the	the	DET
ajssms-484	168	24	service	service	NOUN
ajssms-484	168	25	is	be	AUX
ajssms-484	168	26	confirmed	confirm	VERB
ajssms-484	168	27	by	by	ADP
ajssms-484	168	28	what	what	PRON
ajssms-484	168	29	the	the	DET
ajssms-484	168	30	service	service	NOUN
ajssms-484	168	31	delivers	deliver	VERB
ajssms-484	168	32	,	,	PUNCT
ajssms-484	168	33	which	which	PRON
ajssms-484	168	34	is	be	AUX
ajssms-484	168	35	the	the	DET
ajssms-484	168	36	outcome	outcome	NOUN
ajssms-484	168	37	and	and	CCONJ
ajssms-484	168	38	is	be	AUX
ajssms-484	168	39	evaluated	evaluate	VERB
ajssms-484	168	40	after	after	ADP
ajssms-484	168	41	the	the	DET
ajssms-484	168	42	performance	performance	NOUN
ajssms-484	168	43	,	,	PUNCT
ajssms-484	168	44	and	and	CCONJ
ajssms-484	168	45	how	how	SCONJ
ajssms-484	168	46	the	the	DET
ajssms-484	168	47	service	service	NOUN
ajssms-484	168	48	is	be	AUX
ajssms-484	168	49	delivered	deliver	VERB
ajssms-484	168	50	,	,	PUNCT
ajssms-484	168	51	which	which	PRON
ajssms-484	168	52	is	be	AUX
ajssms-484	168	53	the	the	DET
ajssms-484	168	54	process	process	NOUN
ajssms-484	168	55	and	and	CCONJ
ajssms-484	168	56	is	be	AUX
ajssms-484	168	57	evaluated	evaluate	VERB
ajssms-484	168	58	during	during	ADP
ajssms-484	168	59	delivery	delivery	NOUN
ajssms-484	168	60	.	.	PUNCT
ajssms-484	169	1	a2	a2	PROPN
ajssms-484	169	2	:	:	PUNCT
ajssms-484	169	3	according	accord	VERB
ajssms-484	169	4	to	to	ADP
ajssms-484	169	5	asubonteng	asubonteng	PROPN
ajssms-484	169	6	et	et	PROPN
ajssms-484	169	7	al	al	PROPN
ajssms-484	169	8	.	.	PROPN
ajssms-484	169	9	(	(	PUNCT
ajssms-484	169	10	1996	1996	NUM
ajssms-484	169	11	)	)	PUNCT
ajssms-484	169	12	what	what	PRON
ajssms-484	169	13	a	a	DET
ajssms-484	169	14	service	service	NOUN
ajssms-484	169	15	delivers	deliver	VERB
ajssms-484	169	16	is	be	AUX
ajssms-484	169	17	difficult	difficult	ADJ
ajssms-484	169	18	to	to	PART
ajssms-484	169	19	evaluate	evaluate	VERB
ajssms-484	169	20	for	for	ADP
ajssms-484	169	21	any	any	DET
ajssms-484	169	22	service	service	NOUN
ajssms-484	169	23	,	,	PUNCT
ajssms-484	169	24	so	so	SCONJ
ajssms-484	169	25	consumers	consumer	NOUN
ajssms-484	169	26	or	or	CCONJ
ajssms-484	169	27	customers	customer	NOUN
ajssms-484	169	28	rely	rely	VERB
ajssms-484	169	29	on	on	ADP
ajssms-484	169	30	other	other	ADJ
ajssms-484	169	31	measures	measure	NOUN
ajssms-484	169	32	of	of	ADP
ajssms-484	169	33	quality	quality	NOUN
ajssms-484	169	34	attributes	attribute	NOUN
ajssms-484	169	35	associated	associate	VERB
ajssms-484	169	36	with	with	ADP
ajssms-484	169	37	service	service	NOUN
ajssms-484	169	38	delivery	delivery	NOUN
ajssms-484	169	39	,	,	PUNCT
ajssms-484	169	40	as	as	SCONJ
ajssms-484	169	41	evidenced	evidence	VERB
ajssms-484	169	42	in	in	ADP
ajssms-484	169	43	the	the	DET
ajssms-484	169	44	five	five	NUM
ajssms-484	169	45	generic	generic	ADJ
ajssms-484	169	46	dimensions	dimension	NOUN
ajssms-484	169	47	of	of	ADP
ajssms-484	169	48	quality	quality	NOUN
ajssms-484	169	49	service	service	NOUN
ajssms-484	169	50	.	.	PUNCT
ajssms-484	170	1	a	a	DET
ajssms-484	170	2	survey	survey	NOUN
ajssms-484	170	3	of	of	ADP
ajssms-484	170	4	service	service	NOUN
ajssms-484	170	5	theory	theory	NOUN
ajssms-484	170	6	seems	seem	VERB
ajssms-484	170	7	to	to	PART
ajssms-484	170	8	indicate	indicate	VERB
ajssms-484	170	9	that	that	SCONJ
ajssms-484	170	10	,	,	PUNCT
ajssms-484	170	11	clients	client	NOUN
ajssms-484	170	12	will	will	AUX
ajssms-484	170	13	judge	judge	VERB
ajssms-484	170	14	that	that	PRON
ajssms-484	170	15	quality	quality	NOUN
ajssms-484	170	16	is	be	AUX
ajssms-484	170	17	low	low	ADJ
ajssms-484	170	18	if	if	SCONJ
ajssms-484	170	19	performance	performance	NOUN
ajssms-484	170	20	does	do	AUX
ajssms-484	170	21	not	not	PART
ajssms-484	170	22	meet	meet	VERB
ajssms-484	170	23	their	their	PRON
ajssms-484	170	24	expectation	expectation	NOUN
ajssms-484	170	25	and	and	CCONJ
ajssms-484	170	26	that	that	SCONJ
ajssms-484	170	27	quality	quality	NOUN
ajssms-484	170	28	is	be	AUX
ajssms-484	170	29	high	high	ADJ
ajssms-484	170	30	if	if	SCONJ
ajssms-484	170	31	performance	performance	NOUN
ajssms-484	170	32	exceeds	exceed	VERB
ajssms-484	170	33	their	their	PRON
ajssms-484	170	34	expectations	expectation	NOUN
ajssms-484	170	35	.	.	PUNCT
ajssms-484	171	1	so	so	ADV
ajssms-484	171	2	as	as	SCONJ
ajssms-484	171	3	asubonteng	asubonteng	PROPN
ajssms-484	171	4	et	et	PROPN
ajssms-484	171	5	al	al	PROPN
ajssms-484	171	6	.	.	PROPN
ajssms-484	171	7	(	(	PUNCT
ajssms-484	171	8	1996	1996	NUM
ajssms-484	171	9	)	)	PUNCT
ajssms-484	171	10	conclude	conclude	NOUN
ajssms-484	171	11	,	,	PUNCT
ajssms-484	171	12	customer	customer	NOUN
ajssms-484	171	13	’s	’s	PART
ajssms-484	171	14	’	'	PUNCT
ajssms-484	171	15	expectations	expectation	NOUN
ajssms-484	171	16	serve	serve	VERB
ajssms-484	171	17	as	as	ADP
ajssms-484	171	18	the	the	DET
ajssms-484	171	19	foundation	foundation	NOUN
ajssms-484	171	20	on	on	ADP
ajssms-484	171	21	which	which	PRON
ajssms-484	171	22	quality	quality	NOUN
ajssms-484	171	23	service	service	NOUN
ajssms-484	171	24	will	will	AUX
ajssms-484	171	25	be	be	AUX
ajssms-484	171	26	evaluated	evaluate	VERB
ajssms-484	171	27	.	.	PUNCT
ajssms-484	172	1	a3	a3	NOUN
ajssms-484	172	2	:	:	PUNCT
ajssms-484	172	3	quality	quality	NOUN
ajssms-484	172	4	service	service	NOUN
ajssms-484	172	5	is	be	AUX
ajssms-484	172	6	a	a	DET
ajssms-484	172	7	complex	complex	ADJ
ajssms-484	172	8	,	,	PUNCT
ajssms-484	172	9	elusive	elusive	ADJ
ajssms-484	172	10	,	,	PUNCT
ajssms-484	172	11	subjective	subjective	ADJ
ajssms-484	172	12	and	and	CCONJ
ajssms-484	172	13	abstract	abstract	ADJ
ajssms-484	172	14	concept	concept	NOUN
ajssms-484	172	15	.	.	PUNCT
ajssms-484	173	1	it	it	PRON
ajssms-484	173	2	means	mean	VERB
ajssms-484	173	3	different	different	ADJ
ajssms-484	173	4	things	thing	NOUN
ajssms-484	173	5	to	to	ADP
ajssms-484	173	6	different	different	ADJ
ajssms-484	173	7	people	people	NOUN
ajssms-484	173	8	.	.	PUNCT
ajssms-484	174	1	the	the	DET
ajssms-484	174	2	most	most	ADV
ajssms-484	174	3	common	common	ADJ
ajssms-484	174	4	definition	definition	NOUN
ajssms-484	174	5	of	of	ADP
ajssms-484	174	6	quality	quality	NOUN
ajssms-484	174	7	service	service	NOUN
ajssms-484	174	8	is	be	AUX
ajssms-484	174	9	the	the	DET
ajssms-484	174	10	comparison	comparison	NOUN
ajssms-484	174	11	customers	customer	NOUN
ajssms-484	174	12	make	make	VERB
ajssms-484	174	13	between	between	ADP
ajssms-484	174	14	their	their	PRON
ajssms-484	174	15	expectations	expectation	NOUN
ajssms-484	174	16	and	and	CCONJ
ajssms-484	174	17	perceptions	perception	NOUN
ajssms-484	174	18	of	of	ADP
ajssms-484	174	19	the	the	DET
ajssms-484	174	20	received	receive	VERB
ajssms-484	174	21	service	service	NOUN
ajssms-484	174	22	(	(	PUNCT
ajssms-484	174	23	grönroos	grönroos	NOUN
ajssms-484	174	24	,	,	PUNCT
ajssms-484	174	25	1982	1982	NUM
ajssms-484	174	26	;	;	PUNCT
ajssms-484	174	27	parasuraman	parasuraman	NOUN
ajssms-484	174	28	et	et	PROPN
ajssms-484	174	29	al	al	PROPN
ajssms-484	174	30	.	.	PROPN
ajssms-484	174	31	,	,	PUNCT
ajssms-484	174	32	1988	1988	NUM
ajssms-484	174	33	)	)	PUNCT
ajssms-484	174	34	.	.	PUNCT
ajssms-484	175	1	quality	quality	NOUN
ajssms-484	175	2	is	be	AUX
ajssms-484	175	3	a	a	DET
ajssms-484	175	4	multi	multi	ADJ
ajssms-484	175	5	-	-	ADJ
ajssms-484	175	6	dimensional	dimensional	ADJ
ajssms-484	175	7	concept	concept	NOUN
ajssms-484	175	8	.	.	PUNCT
ajssms-484	176	1	lehtinen	lehtinen	PROPN
ajssms-484	176	2	and	and	CCONJ
ajssms-484	176	3	lehtinen	lehtinen	PROPN
ajssms-484	176	4	(	(	PUNCT
ajssms-484	176	5	1982	1982	NUM
ajssms-484	176	6	)	)	PUNCT
ajssms-484	176	7	defined	define	VERB
ajssms-484	176	8	three	three	NUM
ajssms-484	176	9	dimensions	dimension	NOUN
ajssms-484	176	10	of	of	ADP
ajssms-484	176	11	quality	quality	NOUN
ajssms-484	176	12	service	service	NOUN
ajssms-484	176	13	,	,	PUNCT
ajssms-484	176	14	namely	namely	ADV
ajssms-484	176	15	,	,	PUNCT
ajssms-484	176	16	physical	physical	ADJ
ajssms-484	176	17	quality	quality	NOUN
ajssms-484	176	18	,	,	PUNCT
ajssms-484	176	19	interactive	interactive	ADJ
ajssms-484	176	20	quality	quality	NOUN
ajssms-484	176	21	and	and	CCONJ
ajssms-484	176	22	corporate	corporate	ADJ
ajssms-484	176	23	quality	quality	NOUN
ajssms-484	176	24	.	.	PUNCT
ajssms-484	177	1	similarly	similarly	ADV
ajssms-484	177	2	,	,	PUNCT
ajssms-484	177	3	grönroos	grönroos	PROPN
ajssms-484	177	4	(	(	PUNCT
ajssms-484	177	5	1984	1984	NUM
ajssms-484	177	6	)	)	PUNCT
ajssms-484	177	7	argued	argue	VERB
ajssms-484	177	8	that	that	SCONJ
ajssms-484	177	9	quality	quality	NOUN
ajssms-484	177	10	service	service	NOUN
ajssms-484	177	11	comprises	comprise	NOUN
ajssms-484	177	12	of	of	ADP
ajssms-484	177	13	technical	technical	ADJ
ajssms-484	177	14	quality	quality	NOUN
ajssms-484	177	15	,	,	PUNCT
ajssms-484	177	16	functional	functional	ADJ
ajssms-484	177	17	quality	quality	NOUN
ajssms-484	177	18	and	and	CCONJ
ajssms-484	177	19	corporate	corporate	ADJ
ajssms-484	177	20	image	image	NOUN
ajssms-484	177	21	.	.	PUNCT
ajssms-484	178	1	p1	p1	NOUN
ajssms-484	178	2	:	:	PUNCT
ajssms-484	178	3	reflects	reflect	VERB
ajssms-484	178	4	and	and	CCONJ
ajssms-484	178	5	comments	comment	NOUN
ajssms-484	178	6	that	that	SCONJ
ajssms-484	178	7	quality	quality	NOUN
ajssms-484	178	8	service	service	NOUN
ajssms-484	178	9	is	be	AUX
ajssms-484	178	10	,	,	PUNCT
ajssms-484	178	11	―an	―an	PROPN
ajssms-484	178	12	attitude	attitude	NOUN
ajssms-484	178	13	formed	form	VERB
ajssms-484	178	14	by	by	ADP
ajssms-484	178	15	a	a	DET
ajssms-484	178	16	long	long	ADJ
ajssms-484	178	17	-	-	PUNCT
ajssms-484	178	18	term	term	NOUN
ajssms-484	178	19	,	,	PUNCT
ajssms-484	178	20	overall	overall	ADJ
ajssms-484	178	21	evaluation	evaluation	NOUN
ajssms-484	178	22	of	of	ADP
ajssms-484	178	23	a	a	DET
ajssms-484	178	24	firm	firm	NOUN
ajssms-484	178	25	’s	’s	PART
ajssms-484	178	26	performance‖.	performance‖.	NOUN
ajssms-484	178	27	this	this	PRON
ajssms-484	178	28	distinguishes	distinguish	VERB
ajssms-484	178	29	the	the	DET
ajssms-484	178	30	concept	concept	NOUN
ajssms-484	178	31	from	from	ADP
ajssms-484	178	32	customer	customer	NOUN
ajssms-484	178	33	satisfaction	satisfaction	NOUN
ajssms-484	178	34	which	which	PRON
ajssms-484	178	35	is	be	AUX
ajssms-484	178	36	a	a	DET
ajssms-484	178	37	short	short	ADJ
ajssms-484	178	38	-	-	PUNCT
ajssms-484	178	39	term	term	NOUN
ajssms-484	178	40	,	,	PUNCT
ajssms-484	178	41	and	and	CCONJ
ajssms-484	178	42	may	may	AUX
ajssms-484	178	43	help	help	VERB
ajssms-484	178	44	assess	assess	VERB
ajssms-484	178	45	specific	specific	ADJ
ajssms-484	178	46	services	service	NOUN
ajssms-484	178	47	which	which	PRON
ajssms-484	178	48	are	be	AUX
ajssms-484	178	49	performed	perform	VERB
ajssms-484	178	50	by	by	ADP
ajssms-484	178	51	employees	employee	NOUN
ajssms-484	178	52	.	.	PUNCT
ajssms-484	179	1	the	the	DET
ajssms-484	179	2	quality	quality	NOUN
ajssms-484	179	3	service	service	NOUN
ajssms-484	179	4	process	process	NOUN
ajssms-484	179	5	can	can	AUX
ajssms-484	179	6	be	be	AUX
ajssms-484	179	7	examined	examine	VERB
ajssms-484	179	8	in	in	ADP
ajssms-484	179	9	terms	term	NOUN
ajssms-484	179	10	of	of	ADP
ajssms-484	179	11	the	the	DET
ajssms-484	179	12	gaps	gap	NOUN
ajssms-484	179	13	between	between	ADP
ajssms-484	179	14	management	management	NOUN
ajssms-484	179	15	,	,	PUNCT
ajssms-484	179	16	employees	employee	NOUN
ajssms-484	179	17	’	'	PUNCT
ajssms-484	179	18	and	and	CCONJ
ajssms-484	179	19	customers	customer	NOUN
ajssms-484	179	20	’	’	PART
ajssms-484	179	21	expectations	expectation	NOUN
ajssms-484	179	22	and	and	CCONJ
ajssms-484	179	23	what	what	PRON
ajssms-484	179	24	they	they	PRON
ajssms-484	179	25	perceive	perceive	VERB
ajssms-484	179	26	it	it	PRON
ajssms-484	179	27	to	to	PART
ajssms-484	179	28	be	be	AUX
ajssms-484	179	29	.	.	PUNCT
ajssms-484	180	1	according	accord	VERB
ajssms-484	180	2	to	to	ADP
ajssms-484	180	3	this	this	DET
ajssms-484	180	4	expert	expert	NOUN
ajssms-484	180	5	,	,	PUNCT
ajssms-484	180	6	quality	quality	NOUN
ajssms-484	180	7	service	service	NOUN
ajssms-484	180	8	focuses	focus	VERB
ajssms-484	180	9	on	on	ADP
ajssms-484	180	10	the	the	DET
ajssms-484	180	11	customers	customer	NOUN
ajssms-484	180	12	’	'	PUNCT
ajssms-484	180	13	growing	grow	VERB
ajssms-484	180	14	attitude	attitude	NOUN
ajssms-484	180	15	towards	towards	ADP
ajssms-484	180	16	the	the	DET
ajssms-484	180	17	firm	firm	NOUN
ajssms-484	180	18	which	which	PRON
ajssms-484	180	19	is	be	AUX
ajssms-484	180	20	the	the	DET
ajssms-484	180	21	result	result	NOUN
ajssms-484	180	22	of	of	ADP
ajssms-484	180	23	a	a	DET
ajssms-484	180	24	number	number	NOUN
ajssms-484	180	25	of	of	ADP
ajssms-484	180	26	successful	successful	ADJ
ajssms-484	180	27	or	or	CCONJ
ajssms-484	180	28	unsuccessful	unsuccessful	ADJ
ajssms-484	180	29	service	service	NOUN
ajssms-484	180	30	experiences	experience	NOUN
ajssms-484	180	31	.	.	PUNCT
ajssms-484	181	1	p2	p2	PROPN
ajssms-484	181	2	:	:	PUNCT
ajssms-484	181	3	states	state	VERB
ajssms-484	181	4	two	two	NUM
ajssms-484	181	5	decades	decade	NOUN
ajssms-484	181	6	ago	ago	ADV
ajssms-484	181	7	,	,	PUNCT
ajssms-484	181	8	people	people	NOUN
ajssms-484	181	9	defined	define	VERB
ajssms-484	181	10	service	service	NOUN
ajssms-484	181	11	as	as	ADP
ajssms-484	181	12	anything	anything	PRON
ajssms-484	181	13	useful	useful	ADJ
ajssms-484	181	14	,	,	PUNCT
ajssms-484	181	15	such	such	ADJ
ajssms-484	181	16	as	as	ADP
ajssms-484	181	17	maintenance	maintenance	NOUN
ajssms-484	181	18	,	,	PUNCT
ajssms-484	181	19	supplies	supply	VERB
ajssms-484	181	20	installation	installation	NOUN
ajssms-484	181	21	,	,	PUNCT
ajssms-484	181	22	repairs	repair	NOUN
ajssms-484	181	23	,	,	PUNCT
ajssms-484	181	24	etc	etc	X
ajssms-484	181	25	.	.	X
ajssms-484	181	26	,	,	PUNCT
ajssms-484	181	27	provided	provide	VERB
ajssms-484	181	28	by	by	ADP
ajssms-484	181	29	a	a	DET
ajssms-484	181	30	dealer	dealer	NOUN
ajssms-484	181	31	or	or	CCONJ
ajssms-484	181	32	manufacturer	manufacturer	NOUN
ajssms-484	181	33	for	for	ADP
ajssms-484	181	34	people	people	NOUN
ajssms-484	181	35	who	who	PRON
ajssms-484	181	36	have	have	AUX
ajssms-484	181	37	bought	buy	VERB
ajssms-484	181	38	things	thing	NOUN
ajssms-484	181	39	from	from	ADP
ajssms-484	181	40	him	he	PRON
ajssms-484	181	41	.	.	PUNCT
ajssms-484	182	1	but	but	CCONJ
ajssms-484	182	2	today	today	NOUN
ajssms-484	182	3	we	we	PRON
ajssms-484	182	4	believe	believe	VERB
ajssms-484	182	5	that	that	SCONJ
ajssms-484	182	6	this	this	DET
ajssms-484	182	7	meaning	meaning	NOUN
ajssms-484	182	8	is	be	AUX
ajssms-484	182	9	not	not	PART
ajssms-484	182	10	sufficient	sufficient	ADJ
ajssms-484	182	11	to	to	PART
ajssms-484	182	12	cover	cover	VERB
ajssms-484	182	13	what	what	PRON
ajssms-484	182	14	service	service	NOUN
ajssms-484	182	15	means	mean	VERB
ajssms-484	182	16	.	.	PUNCT
ajssms-484	183	1	today	today	NOUN
ajssms-484	183	2	it	it	PRON
ajssms-484	183	3	is	be	AUX
ajssms-484	183	4	more	more	ADV
ajssms-484	183	5	appropriate	appropriate	ADJ
ajssms-484	183	6	to	to	PART
ajssms-484	183	7	say	say	VERB
ajssms-484	183	8	that	that	SCONJ
ajssms-484	183	9	service	service	NOUN
ajssms-484	183	10	is	be	AUX
ajssms-484	183	11	useful	useful	ADJ
ajssms-484	183	12	labor	labor	NOUN
ajssms-484	183	13	that	that	PRON
ajssms-484	183	14	does	do	AUX
ajssms-484	183	15	not	not	PART
ajssms-484	183	16	produce	produce	VERB
ajssms-484	183	17	a	a	DET
ajssms-484	183	18	tangible	tangible	ADJ
ajssms-484	183	19	commodity	commodity	NOUN
ajssms-484	183	20	from	from	ADP
ajssms-484	183	21	the	the	DET
ajssms-484	183	22	customer	customer	NOUN
ajssms-484	183	23	’s	’s	PART
ajssms-484	183	24	point	point	NOUN
ajssms-484	183	25	of	of	ADP
ajssms-484	183	26	view	view	NOUN
ajssms-484	183	27	.	.	PUNCT
ajssms-484	184	1	p3	p3	PROPN
ajssms-484	184	2	:	:	PUNCT
ajssms-484	184	3	according	accord	VERB
ajssms-484	184	4	to	to	ADP
ajssms-484	184	5	an	an	DET
ajssms-484	184	6	expert	expert	NOUN
ajssms-484	184	7	,	,	PUNCT
ajssms-484	184	8	renowned	renowned	ADJ
ajssms-484	184	9	customers	customer	NOUN
ajssms-484	184	10	’	'	PUNCT
ajssms-484	184	11	service	service	NOUN
ajssms-484	184	12	is	be	AUX
ajssms-484	184	13	anything	anything	PRON
ajssms-484	184	14	we	we	PRON
ajssms-484	184	15	do	do	VERB
ajssms-484	184	16	for	for	ADP
ajssms-484	184	17	the	the	DET
ajssms-484	184	18	customers	customer	NOUN
ajssms-484	184	19	that	that	PRON
ajssms-484	184	20	enhances	enhance	VERB
ajssms-484	184	21	the	the	DET
ajssms-484	184	22	customers	customer	NOUN
ajssms-484	184	23	’	’	PART
ajssms-484	184	24	experience	experience	NOUN
ajssms-484	184	25	.	.	PUNCT
ajssms-484	185	1	customers	customer	NOUN
ajssms-484	185	2	have	have	VERB
ajssms-484	185	3	varying	vary	VERB
ajssms-484	185	4	ideas	idea	NOUN
ajssms-484	185	5	of	of	ADP
ajssms-484	185	6	what	what	PRON
ajssms-484	185	7	they	they	PRON
ajssms-484	185	8	expect	expect	VERB
ajssms-484	185	9	from	from	ADP
ajssms-484	185	10	customers	customer	NOUN
ajssms-484	185	11	interaction	interaction	NOUN
ajssms-484	185	12	.	.	PUNCT
ajssms-484	186	1	no	no	ADV
ajssms-484	186	2	matter	matter	ADV
ajssms-484	186	3	how	how	SCONJ
ajssms-484	186	4	accurately	accurately	ADV
ajssms-484	186	5	we	we	PRON
ajssms-484	186	6	see	see	VERB
ajssms-484	186	7	our	our	PRON
ajssms-484	186	8	standard	standard	ADJ
ajssms-484	186	9	operating	operating	NOUN
ajssms-484	186	10	procedures	procedure	NOUN
ajssms-484	186	11	of	of	ADP
ajssms-484	186	12	customer	customer	NOUN
ajssms-484	186	13	’s	’s	PART
ajssms-484	186	14	service	service	NOUN
ajssms-484	186	15	,	,	PUNCT
ajssms-484	186	16	we	we	PRON
ajssms-484	186	17	still	still	ADV
ajssms-484	186	18	have	have	VERB
ajssms-484	186	19	to	to	PART
ajssms-484	186	20	live	live	VERB
ajssms-484	186	21	up	up	ADP
ajssms-484	186	22	to	to	ADP
ajssms-484	186	23	what	what	PRON
ajssms-484	186	24	our	our	PRON
ajssms-484	186	25	customers	customer	NOUN
ajssms-484	186	26	think	think	VERB
ajssms-484	186	27	that	that	SCONJ
ajssms-484	186	28	customers	customer	NOUN
ajssms-484	186	29	’	'	PUNCT
ajssms-484	186	30	service	service	NOUN
ajssms-484	186	31	is	be	AUX
ajssms-484	186	32	.	.	PUNCT
ajssms-484	187	1	the	the	DET
ajssms-484	187	2	customers	customer	NOUN
ajssms-484	187	3	’	'	PUNCT
ajssms-484	187	4	satisfaction	satisfaction	NOUN
ajssms-484	187	5	is	be	AUX
ajssms-484	187	6	the	the	DET
ajssms-484	187	7	goal	goal	NOUN
ajssms-484	187	8	to	to	PART
ajssms-484	187	9	attain	attain	VERB
ajssms-484	187	10	in	in	ADP
ajssms-484	187	11	service	service	NOUN
ajssms-484	187	12	industry	industry	NOUN
ajssms-484	187	13	.	.	PUNCT
ajssms-484	188	1	to	to	PART
ajssms-484	188	2	sum	sum	VERB
ajssms-484	188	3	up	up	ADP
ajssms-484	188	4	,	,	PUNCT
ajssms-484	188	5	the	the	DET
ajssms-484	188	6	relationship	relationship	NOUN
ajssms-484	188	7	between	between	ADP
ajssms-484	188	8	quality	quality	NOUN
ajssms-484	188	9	and	and	CCONJ
ajssms-484	188	10	satisfaction	satisfaction	NOUN
ajssms-484	188	11	is	be	AUX
ajssms-484	188	12	multifaceted	multifaceted	ADJ
ajssms-484	188	13	.	.	PUNCT
ajssms-484	189	1	some	some	DET
ajssms-484	189	2	authors	author	NOUN
ajssms-484	189	3	have	have	AUX
ajssms-484	189	4	described	describe	VERB
ajssms-484	189	5	it	it	PRON
ajssms-484	189	6	as	as	ADP
ajssms-484	189	7	siamese	siamese	ADJ
ajssms-484	189	8	twins	twin	NOUN
ajssms-484	189	9	.	.	PUNCT
ajssms-484	190	1	although	although	SCONJ
ajssms-484	190	2	there	there	PRON
ajssms-484	190	3	still	still	ADV
ajssms-484	190	4	remain	remain	VERB
ajssms-484	190	5	a	a	DET
ajssms-484	190	6	lot	lot	NOUN
ajssms-484	190	7	of	of	ADP
ajssms-484	190	8	unresolved	unresolved	ADJ
ajssms-484	190	9	questions	question	NOUN
ajssms-484	190	10	,	,	PUNCT
ajssms-484	190	11	it	it	PRON
ajssms-484	190	12	can	can	AUX
ajssms-484	190	13	be	be	AUX
ajssms-484	190	14	concluded	conclude	VERB
ajssms-484	190	15	that	that	SCONJ
ajssms-484	190	16	quality	quality	NOUN
ajssms-484	190	17	service	service	NOUN
ajssms-484	190	18	and	and	CCONJ
ajssms-484	190	19	customer	customer	NOUN
ajssms-484	190	20	’s	’s	PART
ajssms-484	190	21	satisfaction	satisfaction	NOUN
ajssms-484	190	22	can	can	AUX
ajssms-484	190	23	be	be	AUX
ajssms-484	190	24	perceived	perceive	VERB
ajssms-484	190	25	as	as	ADP
ajssms-484	190	26	separate	separate	ADJ
ajssms-484	190	27	concepts	concept	NOUN
ajssms-484	190	28	that	that	PRON
ajssms-484	190	29	have	have	VERB
ajssms-484	190	30	causal	causal	ADJ
ajssms-484	190	31	ordering	ordering	NOUN
ajssms-484	190	32	.	.	PUNCT
ajssms-484	191	1	6.2	6.2	NUM
ajssms-484	191	2	.	.	PUNCT
ajssms-484	191	3	enhancement	enhancement	NOUN
ajssms-484	191	4	in	in	ADP
ajssms-484	191	5	service	service	NOUN
ajssms-484	191	6	processes	process	NOUN
ajssms-484	191	7	several	several	ADJ
ajssms-484	191	8	authors	author	NOUN
ajssms-484	191	9	through	through	ADP
ajssms-484	191	10	their	their	PRON
ajssms-484	191	11	work	work	NOUN
ajssms-484	191	12	have	have	AUX
ajssms-484	191	13	tried	try	VERB
ajssms-484	191	14	to	to	PART
ajssms-484	191	15	conceptualize	conceptualize	VERB
ajssms-484	191	16	perceived	perceive	VERB
ajssms-484	191	17	quality	quality	NOUN
ajssms-484	191	18	service	service	NOUN
ajssms-484	191	19	with	with	ADP
ajssms-484	191	20	varying	vary	VERB
ajssms-484	191	21	illustrations	illustration	NOUN
ajssms-484	191	22	especially	especially	ADV
ajssms-484	191	23	in	in	ADP
ajssms-484	191	24	reference	reference	NOUN
ajssms-484	191	25	to	to	ADP
ajssms-484	191	26	the	the	DET
ajssms-484	191	27	dimensions	dimension	NOUN
ajssms-484	191	28	applied	apply	VERB
ajssms-484	191	29	in	in	ADP
ajssms-484	191	30	their	their	PRON
ajssms-484	191	31	studies	study	NOUN
ajssms-484	191	32	.	.	PUNCT
ajssms-484	192	1	a1	a1	NOUN
ajssms-484	192	2	:	:	PUNCT
ajssms-484	192	3	grönroos	grönroos	NOUN
ajssms-484	192	4	(	(	PUNCT
ajssms-484	192	5	1984	1984	NUM
ajssms-484	192	6	)	)	PUNCT
ajssms-484	192	7	in	in	ADP
ajssms-484	192	8	his	his	PRON
ajssms-484	192	9	seminal	seminal	ADJ
ajssms-484	192	10	paper	paper	NOUN
ajssms-484	192	11	on	on	ADP
ajssms-484	192	12	quality	quality	NOUN
ajssms-484	192	13	service	service	NOUN
ajssms-484	192	14	defined	define	VERB
ajssms-484	192	15	the	the	DET
ajssms-484	192	16	perceived	perceive	VERB
ajssms-484	192	17	quality	quality	NOUN
ajssms-484	192	18	of	of	ADP
ajssms-484	192	19	a	a	DET
ajssms-484	192	20	given	give	VERB
ajssms-484	192	21	service	service	NOUN
ajssms-484	192	22	as	as	ADP
ajssms-484	192	23	the	the	DET
ajssms-484	192	24	result	result	NOUN
ajssms-484	192	25	of	of	ADP
ajssms-484	192	26	an	an	DET
ajssms-484	192	27	evaluation	evaluation	NOUN
ajssms-484	192	28	process	process	NOUN
ajssms-484	192	29	,	,	PUNCT
ajssms-484	192	30	in	in	ADP
ajssms-484	192	31	which	which	PRON
ajssms-484	192	32	the	the	DET
ajssms-484	192	33	consumer	consumer	NOUN
ajssms-484	192	34	compares	compare	VERB
ajssms-484	192	35	his	his	PRON
ajssms-484	192	36	expectations	expectation	NOUN
ajssms-484	192	37	with	with	ADP
ajssms-484	192	38	his	his	PRON
ajssms-484	192	39	perception	perception	NOUN
ajssms-484	192	40	of	of	ADP
ajssms-484	192	41	the	the	DET
ajssms-484	192	42	service	service	NOUN
ajssms-484	192	43	received	receive	VERB
ajssms-484	192	44	;	;	PUNCT
ajssms-484	192	45	in	in	ADP
ajssms-484	192	46	other	other	ADJ
ajssms-484	192	47	words	word	NOUN
ajssms-484	192	48	,	,	PUNCT
ajssms-484	192	49	he	he	PRON
ajssms-484	192	50	places	place	VERB
ajssms-484	192	51	the	the	DET
ajssms-484	192	52	perceived	perceive	VERB
ajssms-484	192	53	service	service	NOUN
ajssms-484	192	54	and	and	CCONJ
ajssms-484	192	55	the	the	DET
ajssms-484	192	56	expected	expect	VERB
ajssms-484	192	57	service	service	NOUN
ajssms-484	192	58	opposite	opposite	ADP
ajssms-484	192	59	one	one	NOUN
ajssms-484	192	60	another	another	DET
ajssms-484	192	61	.	.	PUNCT
ajssms-484	193	1	in	in	ADP
ajssms-484	193	2	the	the	DET
ajssms-484	193	3	same	same	ADJ
ajssms-484	193	4	study	study	NOUN
ajssms-484	193	5	,	,	PUNCT
ajssms-484	193	6	two	two	NUM
ajssms-484	193	7	factors	factor	NOUN
ajssms-484	193	8	that	that	PRON
ajssms-484	193	9	consumers	consumer	NOUN
ajssms-484	193	10	consider	consider	VERB
ajssms-484	193	11	when	when	SCONJ
ajssms-484	193	12	evaluating	evaluate	VERB
ajssms-484	193	13	quality	quality	NOUN
ajssms-484	193	14	service	service	NOUN
ajssms-484	193	15	were	be	AUX
ajssms-484	193	16	identified	identify	VERB
ajssms-484	193	17	as	as	ADP
ajssms-484	193	18	functional	functional	ADJ
ajssms-484	193	19	quality	quality	NOUN
ajssms-484	193	20	and	and	CCONJ
ajssms-484	193	21	technical	technical	ADJ
ajssms-484	193	22	quality	quality	NOUN
ajssms-484	193	23	.	.	PUNCT
ajssms-484	194	1	the	the	DET
ajssms-484	194	2	latter	latter	ADJ
ajssms-484	194	3	being	be	AUX
ajssms-484	194	4	the	the	DET
ajssms-484	194	5	process	process	NOUN
ajssms-484	194	6	of	of	ADP
ajssms-484	194	7	service	service	NOUN
ajssms-484	194	8	delivery	delivery	NOUN
ajssms-484	194	9	and	and	CCONJ
ajssms-484	194	10	the	the	DET
ajssms-484	194	11	former	former	ADJ
ajssms-484	194	12	is	be	AUX
ajssms-484	194	13	what	what	PRON
ajssms-484	194	14	consumers	consumer	NOUN
ajssms-484	194	15	actually	actually	ADV
ajssms-484	194	16	receive	receive	VERB
ajssms-484	194	17	from	from	ADP
ajssms-484	194	18	the	the	DET
ajssms-484	194	19	service	service	NOUN
ajssms-484	194	20	.	.	PUNCT
ajssms-484	195	1	a2	a2	PROPN
ajssms-484	195	2	:	:	PUNCT
ajssms-484	195	3	parasuraman	parasuraman	NOUN
ajssms-484	195	4	et	et	PROPN
ajssms-484	195	5	al	al	PROPN
ajssms-484	195	6	.	.	PROPN
ajssms-484	195	7	(	(	PUNCT
ajssms-484	195	8	1988	1988	NUM
ajssms-484	195	9	)	)	PUNCT
ajssms-484	195	10	identified	identify	VERB
ajssms-484	195	11	five	five	NUM
ajssms-484	195	12	dimensions	dimension	NOUN
ajssms-484	195	13	in	in	ADP
ajssms-484	195	14	their	their	PRON
ajssms-484	195	15	servqual	servqual	ADJ
ajssms-484	195	16	model	model	NOUN
ajssms-484	195	17	.	.	PUNCT
ajssms-484	196	1	these	these	PRON
ajssms-484	196	2	were	be	AUX
ajssms-484	196	3	tangible	tangible	ADJ
ajssms-484	196	4	elements	element	NOUN
ajssms-484	196	5	which	which	PRON
ajssms-484	196	6	are	be	AUX
ajssms-484	196	7	the	the	DET
ajssms-484	196	8	physical	physical	ADJ
ajssms-484	196	9	surrounding	surrounding	NOUN
ajssms-484	196	10	of	of	ADP
ajssms-484	196	11	the	the	DET
ajssms-484	196	12	place	place	NOUN
ajssms-484	196	13	where	where	SCONJ
ajssms-484	196	14	the	the	DET
ajssms-484	196	15	service	service	NOUN
ajssms-484	196	16	is	be	AUX
ajssms-484	196	17	delivered	deliver	VERB
ajssms-484	196	18	for	for	ADP
ajssms-484	196	19	instance	instance	NOUN
ajssms-484	196	20	how	how	SCONJ
ajssms-484	196	21	the	the	DET
ajssms-484	196	22	table	table	NOUN
ajssms-484	196	23	is	be	AUX
ajssms-484	196	24	set	set	VERB
ajssms-484	196	25	or	or	CCONJ
ajssms-484	196	26	room	room	NOUN
ajssms-484	196	27	furnishings	furnishing	NOUN
ajssms-484	196	28	,	,	PUNCT
ajssms-484	196	29	reliability	reliability	NOUN
ajssms-484	196	30	which	which	PRON
ajssms-484	196	31	is	be	AUX
ajssms-484	196	32	seller	seller	NOUN
ajssms-484	196	33	’s	’s	PART
ajssms-484	196	34	capability	capability	NOUN
ajssms-484	196	35	to	to	PART
ajssms-484	196	36	supply	supply	VERB
ajssms-484	196	37	the	the	DET
ajssms-484	196	38	promised	promise	VERB
ajssms-484	196	39	outputs	output	NOUN
ajssms-484	196	40	at	at	ADP
ajssms-484	196	41	the	the	DET
ajssms-484	196	42	stated	state	VERB
ajssms-484	196	43	level	level	NOUN
ajssms-484	196	44	and	and	CCONJ
ajssms-484	196	45	asian	asian	ADJ
ajssms-484	196	46	journal	journal	NOUN
ajssms-484	196	47	of	of	ADP
ajssms-484	196	48	social	social	ADJ
ajssms-484	196	49	sciences	sciences	PROPN
ajssms-484	196	50	and	and	CCONJ
ajssms-484	196	51	management	management	NOUN
ajssms-484	196	52	studies	study	NOUN
ajssms-484	196	53	,	,	PUNCT
ajssms-484	196	54	2016	2016	NUM
ajssms-484	196	55	,	,	PUNCT
ajssms-484	196	56	3(3):163	3(3):163	NUM
ajssms-484	196	57	-	-	SYM
ajssms-484	196	58	172	172	NUM
ajssms-484	196	59	168	168	NUM
ajssms-484	196	60	responsiveness	responsiveness	NOUN
ajssms-484	196	61	determined	determine	VERB
ajssms-484	196	62	as	as	ADP
ajssms-484	196	63	capability	capability	NOUN
ajssms-484	196	64	to	to	PART
ajssms-484	196	65	respond	respond	VERB
ajssms-484	196	66	to	to	ADP
ajssms-484	196	67	and	and	CCONJ
ajssms-484	196	68	satisfy	satisfy	VERB
ajssms-484	196	69	the	the	DET
ajssms-484	196	70	customer	customer	NOUN
ajssms-484	196	71	’s	’s	PART
ajssms-484	196	72	wishes	wish	NOUN
ajssms-484	196	73	.	.	PUNCT
ajssms-484	197	1	others	other	NOUN
ajssms-484	197	2	are	be	AUX
ajssms-484	197	3	assurance	assurance	NOUN
ajssms-484	197	4	employees	employee	NOUN
ajssms-484	197	5	’	’	PART
ajssms-484	197	6	knowledge	knowledge	NOUN
ajssms-484	197	7	,	,	PUNCT
ajssms-484	197	8	politeness	politeness	NOUN
ajssms-484	197	9	and	and	CCONJ
ajssms-484	197	10	trustworthiness	trustworthiness	NOUN
ajssms-484	197	11	and	and	CCONJ
ajssms-484	197	12	empathywillingness	empathywillingness	NOUN
ajssms-484	197	13	and	and	CCONJ
ajssms-484	197	14	capability	capability	NOUN
ajssms-484	197	15	to	to	PART
ajssms-484	197	16	respond	respond	VERB
ajssms-484	197	17	to	to	ADP
ajssms-484	197	18	individual	individual	ADJ
ajssms-484	197	19	customers	customer	NOUN
ajssms-484	197	20	desires	desire	NOUN
ajssms-484	197	21	for	for	ADP
ajssms-484	197	22	example	example	NOUN
ajssms-484	197	23	making	make	VERB
ajssms-484	197	24	the	the	DET
ajssms-484	197	25	bed	bed	NOUN
ajssms-484	197	26	with	with	ADP
ajssms-484	197	27	the	the	DET
ajssms-484	197	28	sheets	sheet	NOUN
ajssms-484	197	29	of	of	ADP
ajssms-484	197	30	a	a	DET
ajssms-484	197	31	particular	particular	ADJ
ajssms-484	197	32	color	color	NOUN
ajssms-484	197	33	as	as	SCONJ
ajssms-484	197	34	requested	request	VERB
ajssms-484	197	35	by	by	ADP
ajssms-484	197	36	a	a	DET
ajssms-484	197	37	customers	customer	NOUN
ajssms-484	197	38	.	.	PUNCT
ajssms-484	198	1	the	the	DET
ajssms-484	198	2	servqual	servqual	ADJ
ajssms-484	198	3	model	model	NOUN
ajssms-484	198	4	aroused	arouse	VERB
ajssms-484	198	5	a	a	DET
ajssms-484	198	6	fair	fair	ADJ
ajssms-484	198	7	share	share	NOUN
ajssms-484	198	8	of	of	ADP
ajssms-484	198	9	attention	attention	NOUN
ajssms-484	198	10	to	to	ADP
ajssms-484	198	11	the	the	DET
ajssms-484	198	12	subject	subject	NOUN
ajssms-484	198	13	some	some	PRON
ajssms-484	198	14	with	with	ADP
ajssms-484	198	15	differing	differ	VERB
ajssms-484	198	16	findings	finding	NOUN
ajssms-484	198	17	.	.	PUNCT
ajssms-484	199	1	carman	carman	NOUN
ajssms-484	199	2	(	(	PUNCT
ajssms-484	199	3	1990	1990	NUM
ajssms-484	199	4	)	)	PUNCT
ajssms-484	199	5	;	;	PUNCT
ajssms-484	199	6	babakus	babaku	NOUN
ajssms-484	199	7	and	and	CCONJ
ajssms-484	199	8	boller	boller	PROPN
ajssms-484	199	9	(	(	PUNCT
ajssms-484	199	10	1992	1992	NUM
ajssms-484	199	11	)	)	PUNCT
ajssms-484	199	12	concluded	conclude	VERB
ajssms-484	199	13	that	that	SCONJ
ajssms-484	199	14	the	the	DET
ajssms-484	199	15	servqual	servqual	ADJ
ajssms-484	199	16	scale	scale	NOUN
ajssms-484	199	17	is	be	AUX
ajssms-484	199	18	not	not	PART
ajssms-484	199	19	universal	universal	ADJ
ajssms-484	199	20	because	because	SCONJ
ajssms-484	199	21	the	the	DET
ajssms-484	199	22	dimensionality	dimensionality	NOUN
ajssms-484	199	23	of	of	ADP
ajssms-484	199	24	quality	quality	NOUN
ajssms-484	199	25	service	service	NOUN
ajssms-484	199	26	apparently	apparently	ADV
ajssms-484	199	27	depends	depend	VERB
ajssms-484	199	28	on	on	ADP
ajssms-484	199	29	the	the	DET
ajssms-484	199	30	type	type	NOUN
ajssms-484	199	31	of	of	ADP
ajssms-484	199	32	service	service	NOUN
ajssms-484	199	33	examined	examine	VERB
ajssms-484	199	34	.	.	PUNCT
ajssms-484	200	1	the	the	DET
ajssms-484	200	2	criticisms	criticism	NOUN
ajssms-484	200	3	notwithstanding	notwithstanding	ADP
ajssms-484	200	4	,	,	PUNCT
ajssms-484	200	5	there	there	PRON
ajssms-484	200	6	has	have	AUX
ajssms-484	200	7	been	be	AUX
ajssms-484	200	8	variable	variable	ADJ
ajssms-484	200	9	support	support	NOUN
ajssms-484	200	10	for	for	ADP
ajssms-484	200	11	the	the	DET
ajssms-484	200	12	validity	validity	NOUN
ajssms-484	200	13	of	of	ADP
ajssms-484	200	14	the	the	DET
ajssms-484	200	15	servqual	servqual	ADJ
ajssms-484	200	16	model	model	NOUN
ajssms-484	200	17	in	in	ADP
ajssms-484	200	18	the	the	DET
ajssms-484	200	19	hotel	hotel	NOUN
ajssms-484	200	20	service	service	NOUN
ajssms-484	200	21	industry	industry	NOUN
ajssms-484	200	22	(	(	PUNCT
ajssms-484	200	23	wilkins	wilkin	NOUN
ajssms-484	200	24	et	et	PROPN
ajssms-484	200	25	al	al	PROPN
ajssms-484	200	26	.	.	PROPN
ajssms-484	200	27	,	,	PUNCT
ajssms-484	200	28	2007	2007	NUM
ajssms-484	200	29	)	)	PUNCT
ajssms-484	200	30	.	.	PUNCT
ajssms-484	201	1	akan	akan	PROPN
ajssms-484	201	2	(	(	PUNCT
ajssms-484	201	3	1995	1995	NUM
ajssms-484	201	4	)	)	PUNCT
ajssms-484	201	5	investigated	investigate	VERB
ajssms-484	201	6	the	the	DET
ajssms-484	201	7	applicability	applicability	NOUN
ajssms-484	201	8	of	of	ADP
ajssms-484	201	9	the	the	DET
ajssms-484	201	10	servqual	servqual	ADJ
ajssms-484	201	11	model	model	NOUN
ajssms-484	201	12	in	in	ADP
ajssms-484	201	13	the	the	DET
ajssms-484	201	14	turkish	turkish	ADJ
ajssms-484	201	15	hospitality	hospitality	NOUN
ajssms-484	201	16	industry	industry	NOUN
ajssms-484	201	17	and	and	CCONJ
ajssms-484	201	18	identified	identify	VERB
ajssms-484	201	19	seven	seven	NUM
ajssms-484	201	20	dimensions	dimension	NOUN
ajssms-484	201	21	thus	thus	ADV
ajssms-484	201	22	courtesy	courtesy	VERB
ajssms-484	201	23	and	and	CCONJ
ajssms-484	201	24	competence	competence	NOUN
ajssms-484	201	25	of	of	ADP
ajssms-484	201	26	the	the	DET
ajssms-484	201	27	personnel	personnel	NOUN
ajssms-484	201	28	,	,	PUNCT
ajssms-484	201	29	communication	communication	NOUN
ajssms-484	201	30	and	and	CCONJ
ajssms-484	201	31	transactions	transaction	NOUN
ajssms-484	201	32	,	,	PUNCT
ajssms-484	201	33	tangibles	tangible	NOUN
ajssms-484	201	34	knowing	know	VERB
ajssms-484	201	35	and	and	CCONJ
ajssms-484	201	36	understanding	understand	VERB
ajssms-484	201	37	the	the	DET
ajssms-484	201	38	customers	customer	NOUN
ajssms-484	201	39	,	,	PUNCT
ajssms-484	201	40	accuracy	accuracy	NOUN
ajssms-484	201	41	and	and	CCONJ
ajssms-484	201	42	speed	speed	NOUN
ajssms-484	201	43	of	of	ADP
ajssms-484	201	44	service	service	NOUN
ajssms-484	201	45	,	,	PUNCT
ajssms-484	201	46	solutions	solution	NOUN
ajssms-484	201	47	to	to	ADP
ajssms-484	201	48	problems	problem	NOUN
ajssms-484	201	49	,	,	PUNCT
ajssms-484	201	50	and	and	CCONJ
ajssms-484	201	51	accuracy	accuracy	NOUN
ajssms-484	201	52	of	of	ADP
ajssms-484	201	53	hotel	hotel	NOUN
ajssms-484	201	54	reservations	reservation	NOUN
ajssms-484	201	55	.	.	PUNCT
ajssms-484	202	1	a3	a3	PROPN
ajssms-484	202	2	:	:	PUNCT
ajssms-484	202	3	mei	mei	PROPN
ajssms-484	202	4	et	et	PROPN
ajssms-484	202	5	al	al	PROPN
ajssms-484	202	6	.	.	PROPN
ajssms-484	202	7	(	(	PUNCT
ajssms-484	202	8	1999	1999	NUM
ajssms-484	202	9	)	)	PUNCT
ajssms-484	202	10	examined	examine	VERB
ajssms-484	202	11	the	the	DET
ajssms-484	202	12	dimensions	dimension	NOUN
ajssms-484	202	13	of	of	ADP
ajssms-484	202	14	quality	quality	NOUN
ajssms-484	202	15	service	service	NOUN
ajssms-484	202	16	in	in	ADP
ajssms-484	202	17	the	the	DET
ajssms-484	202	18	australian	australian	ADJ
ajssms-484	202	19	hotel	hotel	NOUN
ajssms-484	202	20	industry	industry	NOUN
ajssms-484	202	21	and	and	CCONJ
ajssms-484	202	22	developed	develop	VERB
ajssms-484	202	23	a	a	DET
ajssms-484	202	24	new	new	ADJ
ajssms-484	202	25	scale	scale	NOUN
ajssms-484	202	26	of	of	ADP
ajssms-484	202	27	quality	quality	NOUN
ajssms-484	202	28	service	service	NOUN
ajssms-484	202	29	in	in	ADP
ajssms-484	202	30	the	the	DET
ajssms-484	202	31	hotel	hotel	NOUN
ajssms-484	202	32	industry	industry	NOUN
ajssms-484	202	33	which	which	PRON
ajssms-484	202	34	they	they	PRON
ajssms-484	202	35	called	call	VERB
ajssms-484	202	36	―holserv‖.	―holserv‖.	PROPN
ajssms-484	202	37	with	with	ADP
ajssms-484	202	38	these	these	PRON
ajssms-484	202	39	they	they	PRON
ajssms-484	202	40	identified	identify	VERB
ajssms-484	202	41	three	three	NUM
ajssms-484	202	42	dimensions	dimension	NOUN
ajssms-484	202	43	which	which	PRON
ajssms-484	202	44	are	be	AUX
ajssms-484	202	45	employees	employee	NOUN
ajssms-484	202	46	,	,	PUNCT
ajssms-484	202	47	tangibles	tangible	NOUN
ajssms-484	202	48	and	and	CCONJ
ajssms-484	202	49	reliability	reliability	NOUN
ajssms-484	202	50	.	.	PUNCT
ajssms-484	203	1	saleh	saleh	NOUN
ajssms-484	203	2	and	and	CCONJ
ajssms-484	203	3	ryan	ryan	PROPN
ajssms-484	203	4	(	(	PUNCT
ajssms-484	203	5	1991	1991	NUM
ajssms-484	203	6	)	)	PUNCT
ajssms-484	203	7	conducted	conduct	VERB
ajssms-484	203	8	a	a	DET
ajssms-484	203	9	study	study	NOUN
ajssms-484	203	10	in	in	ADP
ajssms-484	203	11	the	the	DET
ajssms-484	203	12	hospitality	hospitality	NOUN
ajssms-484	203	13	industry	industry	NOUN
ajssms-484	203	14	and	and	CCONJ
ajssms-484	203	15	reported	report	VERB
ajssms-484	203	16	five	five	NUM
ajssms-484	203	17	dimensions	dimension	NOUN
ajssms-484	203	18	of	of	ADP
ajssms-484	203	19	quality	quality	NOUN
ajssms-484	203	20	service	service	NOUN
ajssms-484	203	21	that	that	PRON
ajssms-484	203	22	differed	differ	VERB
ajssms-484	203	23	from	from	ADP
ajssms-484	203	24	those	those	PRON
ajssms-484	203	25	in	in	ADP
ajssms-484	203	26	the	the	DET
ajssms-484	203	27	servqual	servqual	ADJ
ajssms-484	203	28	model	model	NOUN
ajssms-484	203	29	seen	see	VERB
ajssms-484	203	30	as	as	ADP
ajssms-484	203	31	conviviality	conviviality	NOUN
ajssms-484	203	32	;	;	PUNCT
ajssms-484	203	33	tangibles	tangible	NOUN
ajssms-484	203	34	;	;	PUNCT
ajssms-484	203	35	reassurance	reassurance	NOUN
ajssms-484	203	36	;	;	PUNCT
ajssms-484	203	37	avoid	avoid	VERB
ajssms-484	203	38	sarcasm	sarcasm	NOUN
ajssms-484	203	39	;	;	PUNCT
ajssms-484	203	40	and	and	CCONJ
ajssms-484	203	41	empathy	empathy	NOUN
ajssms-484	203	42	.	.	PUNCT
ajssms-484	204	1	a	a	DET
ajssms-484	204	2	study	study	NOUN
ajssms-484	204	3	by	by	ADP
ajssms-484	204	4	knutson	knutson	PROPN
ajssms-484	204	5	et	et	PROPN
ajssms-484	204	6	al	al	PROPN
ajssms-484	204	7	.	.	PROPN
ajssms-484	204	8	(	(	PUNCT
ajssms-484	204	9	1990	1990	NUM
ajssms-484	204	10	)	)	PUNCT
ajssms-484	204	11	identified	identify	VERB
ajssms-484	204	12	five	five	NUM
ajssms-484	204	13	dimensions	dimension	NOUN
ajssms-484	204	14	for	for	ADP
ajssms-484	204	15	evaluating	evaluate	VERB
ajssms-484	204	16	quality	quality	NOUN
ajssms-484	204	17	service	service	NOUN
ajssms-484	204	18	given	give	VERB
ajssms-484	204	19	as	as	ADP
ajssms-484	204	20	reliability	reliability	NOUN
ajssms-484	204	21	;	;	PUNCT
ajssms-484	204	22	assurance	assurance	NOUN
ajssms-484	204	23	;	;	PUNCT
ajssms-484	204	24	responsiveness	responsiveness	NOUN
ajssms-484	204	25	;	;	PUNCT
ajssms-484	204	26	tangibles	tangible	NOUN
ajssms-484	204	27	;	;	PUNCT
ajssms-484	204	28	and	and	CCONJ
ajssms-484	204	29	empathy	empathy	NOUN
ajssms-484	204	30	.	.	PUNCT
ajssms-484	205	1	in	in	ADP
ajssms-484	205	2	relations	relation	NOUN
ajssms-484	205	3	to	to	ADP
ajssms-484	205	4	quality	quality	NOUN
ajssms-484	205	5	service	service	NOUN
ajssms-484	205	6	in	in	ADP
ajssms-484	205	7	uk	uk	PROPN
ajssms-484	205	8	conference	conference	NOUN
ajssms-484	205	9	hotels	hotel	NOUN
ajssms-484	205	10	oberoi	oberoi	NOUN
ajssms-484	205	11	and	and	CCONJ
ajssms-484	205	12	hales	hales	PROPN
ajssms-484	205	13	(	(	PUNCT
ajssms-484	205	14	1990	1990	NUM
ajssms-484	205	15	)	)	PUNCT
ajssms-484	205	16	that	that	SCONJ
ajssms-484	205	17	service	service	NOUN
ajssms-484	205	18	-	-	PUNCT
ajssms-484	205	19	quality	quality	NOUN
ajssms-484	205	20	perception	perception	NOUN
ajssms-484	205	21	was	be	AUX
ajssms-484	205	22	two	two	NUM
ajssms-484	205	23	dimensionaltangibles	dimensionaltangible	NOUN
ajssms-484	205	24	;	;	PUNCT
ajssms-484	205	25	and	and	CCONJ
ajssms-484	205	26	intangibles	intangible	NOUN
ajssms-484	205	27	.	.	PUNCT
ajssms-484	206	1	p1	p1	NOUN
ajssms-484	206	2	:	:	PUNCT
ajssms-484	206	3	analyzes	analyze	VERB
ajssms-484	206	4	the	the	DET
ajssms-484	206	5	force	force	NOUN
ajssms-484	206	6	of	of	ADP
ajssms-484	206	7	the	the	DET
ajssms-484	206	8	quality	quality	NOUN
ajssms-484	206	9	service	service	NOUN
ajssms-484	206	10	measures	measure	NOUN
ajssms-484	206	11	in	in	ADP
ajssms-484	206	12	the	the	DET
ajssms-484	206	13	hotel	hotel	NOUN
ajssms-484	206	14	sector	sector	NOUN
ajssms-484	206	15	and	and	CCONJ
ajssms-484	206	16	reported	report	VERB
ajssms-484	206	17	that	that	SCONJ
ajssms-484	206	18	only	only	ADV
ajssms-484	206	19	two	two	NUM
ajssms-484	206	20	of	of	ADP
ajssms-484	206	21	the	the	DET
ajssms-484	206	22	measures	measure	NOUN
ajssms-484	206	23	–	–	PUNCT
ajssms-484	206	24	actual	actual	ADJ
ajssms-484	206	25	service	service	NOUN
ajssms-484	206	26	at	at	ADP
ajssms-484	206	27	that	that	DET
ajssms-484	206	28	particular	particular	ADJ
ajssms-484	206	29	time	time	NOUN
ajssms-484	206	30	and	and	CCONJ
ajssms-484	206	31	trustworthiness	trustworthiness	NOUN
ajssms-484	206	32	had	have	VERB
ajssms-484	206	33	the	the	DET
ajssms-484	206	34	capability	capability	NOUN
ajssms-484	206	35	of	of	ADP
ajssms-484	206	36	being	be	AUX
ajssms-484	206	37	comprehensive	comprehensive	ADJ
ajssms-484	206	38	when	when	SCONJ
ajssms-484	206	39	it	it	PRON
ajssms-484	206	40	comes	come	VERB
ajssms-484	206	41	to	to	ADP
ajssms-484	206	42	service	service	NOUN
ajssms-484	206	43	and	and	CCONJ
ajssms-484	206	44	quality	quality	NOUN
ajssms-484	206	45	.	.	PUNCT
ajssms-484	207	1	in	in	ADP
ajssms-484	207	2	the	the	DET
ajssms-484	207	3	hotel	hotel	NOUN
ajssms-484	207	4	setting	setting	NOUN
ajssms-484	207	5	,	,	PUNCT
ajssms-484	207	6	a	a	DET
ajssms-484	207	7	two	two	NUM
ajssms-484	207	8	measure	measure	NOUN
ajssms-484	207	9	structure	structure	NOUN
ajssms-484	207	10	of	of	ADP
ajssms-484	207	11	quality	quality	NOUN
ajssms-484	207	12	service	service	NOUN
ajssms-484	207	13	tangibles	tangible	NOUN
ajssms-484	207	14	and	and	CCONJ
ajssms-484	207	15	intangibles	intangible	NOUN
ajssms-484	207	16	are	be	AUX
ajssms-484	207	17	inherent	inherent	ADJ
ajssms-484	207	18	.	.	PUNCT
ajssms-484	208	1	in	in	ADP
ajssms-484	208	2	the	the	DET
ajssms-484	208	3	study	study	NOUN
ajssms-484	208	4	of	of	ADP
ajssms-484	208	5	juwaheer	juwaheer	PROPN
ajssms-484	208	6	(	(	PUNCT
ajssms-484	208	7	2004	2004	NUM
ajssms-484	208	8	)	)	PUNCT
ajssms-484	208	9	nine	nine	NUM
ajssms-484	208	10	factors	factor	NOUN
ajssms-484	208	11	emerged	emerge	VERB
ajssms-484	208	12	as	as	ADP
ajssms-484	208	13	tools	tool	NOUN
ajssms-484	208	14	of	of	ADP
ajssms-484	208	15	quality	quality	NOUN
ajssms-484	208	16	service	service	NOUN
ajssms-484	208	17	in	in	ADP
ajssms-484	208	18	the	the	DET
ajssms-484	208	19	mauritian	mauritian	PROPN
ajssms-484	208	20	hospitality	hospitality	NOUN
ajssms-484	208	21	industry	industry	NOUN
ajssms-484	208	22	;	;	PUNCT
ajssms-484	208	23	four	four	NUM
ajssms-484	208	24	of	of	ADP
ajssms-484	208	25	these	these	DET
ajssms-484	208	26	factors	factor	NOUN
ajssms-484	208	27	were	be	AUX
ajssms-484	208	28	similar	similar	ADJ
ajssms-484	208	29	to	to	ADP
ajssms-484	208	30	the	the	DET
ajssms-484	208	31	tools	tool	NOUN
ajssms-484	208	32	of	of	ADP
ajssms-484	208	33	the	the	DET
ajssms-484	208	34	servqual	servqual	ADJ
ajssms-484	208	35	model	model	NOUN
ajssms-484	208	36	,	,	PUNCT
ajssms-484	208	37	but	but	CCONJ
ajssms-484	208	38	some	some	DET
ajssms-484	208	39	new	new	ADJ
ajssms-484	208	40	tools	tool	NOUN
ajssms-484	208	41	also	also	ADV
ajssms-484	208	42	emerged	emerge	VERB
ajssms-484	208	43	namely	namely	ADV
ajssms-484	208	44	room	room	NOUN
ajssms-484	208	45	attraction	attraction	NOUN
ajssms-484	208	46	and	and	CCONJ
ajssms-484	208	47	decor	decor	NOUN
ajssms-484	208	48	factors	factor	NOUN
ajssms-484	208	49	,	,	PUNCT
ajssms-484	208	50	hotel	hotel	NOUN
ajssms-484	208	51	surroundings	surrounding	NOUN
ajssms-484	208	52	and	and	CCONJ
ajssms-484	208	53	environmental	environmental	ADJ
ajssms-484	208	54	factors	factor	NOUN
ajssms-484	208	55	.	.	PUNCT
ajssms-484	209	1	p2	p2	PROPN
ajssms-484	209	2	:	:	PUNCT
ajssms-484	209	3	expert	expert	NOUN
ajssms-484	209	4	looked	look	VERB
ajssms-484	209	5	at	at	ADP
ajssms-484	209	6	quality	quality	NOUN
ajssms-484	209	7	service	service	NOUN
ajssms-484	209	8	expectations	expectation	NOUN
ajssms-484	209	9	in	in	ADP
ajssms-484	209	10	the	the	DET
ajssms-484	209	11	ecotourism	ecotourism	NOUN
ajssms-484	209	12	industry	industry	NOUN
ajssms-484	209	13	and	and	CCONJ
ajssms-484	209	14	reported	report	VERB
ajssms-484	209	15	six	six	NUM
ajssms-484	209	16	tools	tool	NOUN
ajssms-484	209	17	of	of	ADP
ajssms-484	209	18	quality	quality	NOUN
ajssms-484	209	19	service	service	NOUN
ajssms-484	209	20	in	in	ADP
ajssms-484	209	21	the	the	DET
ajssms-484	209	22	form	form	NOUN
ajssms-484	209	23	of	of	ADP
ajssms-484	209	24	tangibles	tangible	NOUN
ajssms-484	209	25	,	,	PUNCT
ajssms-484	209	26	eco	eco	NOUN
ajssms-484	209	27	tangibles	tangible	NOUN
ajssms-484	209	28	,	,	PUNCT
ajssms-484	209	29	reliability	reliability	NOUN
ajssms-484	209	30	;	;	PUNCT
ajssms-484	209	31	assurance	assurance	NOUN
ajssms-484	209	32	;	;	PUNCT
ajssms-484	209	33	responsiveness	responsiveness	NOUN
ajssms-484	209	34	;	;	PUNCT
ajssms-484	209	35	and	and	CCONJ
ajssms-484	209	36	empathy	empathy	NOUN
ajssms-484	209	37	.	.	PUNCT
ajssms-484	210	1	p3	p3	PROPN
ajssms-484	210	2	:	:	PUNCT
ajssms-484	210	3	inspects	inspect	VERB
ajssms-484	210	4	the	the	DET
ajssms-484	210	5	tools	tool	NOUN
ajssms-484	210	6	of	of	ADP
ajssms-484	210	7	quality	quality	NOUN
ajssms-484	210	8	service	service	NOUN
ajssms-484	210	9	in	in	ADP
ajssms-484	210	10	the	the	DET
ajssms-484	210	11	hotel	hotel	NOUN
ajssms-484	210	12	industry	industry	NOUN
ajssms-484	210	13	,	,	PUNCT
ajssms-484	210	14	quality	quality	NOUN
ajssms-484	210	15	measure	measure	NOUN
ajssms-484	210	16	―reliability‖	―reliability‖	PROPN
ajssms-484	210	17	can	can	AUX
ajssms-484	210	18	not	not	PART
ajssms-484	210	19	be	be	AUX
ajssms-484	210	20	interpreted	interpret	VERB
ajssms-484	210	21	as	as	ADP
ajssms-484	210	22	a	a	DET
ajssms-484	210	23	quality	quality	NOUN
ajssms-484	210	24	dimension	dimension	NOUN
ajssms-484	210	25	because	because	SCONJ
ajssms-484	210	26	this	this	DET
ajssms-484	210	27	attribute	attribute	NOUN
ajssms-484	210	28	can	can	AUX
ajssms-484	210	29	concern	concern	VERB
ajssms-484	210	30	several	several	ADJ
ajssms-484	210	31	quality	quality	NOUN
ajssms-484	210	32	measures	measure	NOUN
ajssms-484	210	33	,	,	PUNCT
ajssms-484	210	34	for	for	ADP
ajssms-484	210	35	example	example	NOUN
ajssms-484	210	36	in	in	ADP
ajssms-484	210	37	a	a	DET
ajssms-484	210	38	bank	bank	NOUN
ajssms-484	210	39	,	,	PUNCT
ajssms-484	210	40	the	the	DET
ajssms-484	210	41	employees	employee	NOUN
ajssms-484	210	42	or	or	CCONJ
ajssms-484	210	43	the	the	DET
ajssms-484	210	44	teller	teller	NOUN
ajssms-484	210	45	machine	machine	NOUN
ajssms-484	210	46	can	can	AUX
ajssms-484	210	47	both	both	PRON
ajssms-484	210	48	be	be	AUX
ajssms-484	210	49	reliable	reliable	ADJ
ajssms-484	210	50	a	a	DET
ajssms-484	210	51	proposition	proposition	NOUN
ajssms-484	210	52	we	we	PRON
ajssms-484	210	53	totally	totally	ADV
ajssms-484	210	54	agree	agree	VERB
ajssms-484	210	55	with	with	ADP
ajssms-484	210	56	.	.	PUNCT
ajssms-484	211	1	6.3	6.3	NUM
ajssms-484	211	2	.	.	PUNCT
ajssms-484	212	1	total	total	ADJ
ajssms-484	212	2	quality	quality	NOUN
ajssms-484	212	3	management	management	NOUN
ajssms-484	212	4	process	process	NOUN
ajssms-484	212	5	the	the	DET
ajssms-484	212	6	total	total	ADJ
ajssms-484	212	7	quality	quality	NOUN
ajssms-484	212	8	management	management	NOUN
ajssms-484	212	9	process	process	NOUN
ajssms-484	212	10	is	be	AUX
ajssms-484	212	11	the	the	DET
ajssms-484	212	12	comprehensive	comprehensive	ADJ
ajssms-484	212	13	process	process	NOUN
ajssms-484	212	14	of	of	ADP
ajssms-484	212	15	satisfying	satisfy	VERB
ajssms-484	212	16	the	the	DET
ajssms-484	212	17	customers	customer	NOUN
ajssms-484	212	18	,	,	PUNCT
ajssms-484	212	19	starting	start	VERB
ajssms-484	212	20	with	with	ADP
ajssms-484	212	21	a	a	DET
ajssms-484	212	22	request	request	NOUN
ajssms-484	212	23	for	for	ADP
ajssms-484	212	24	a	a	DET
ajssms-484	212	25	product	product	NOUN
ajssms-484	212	26	or	or	CCONJ
ajssms-484	212	27	service	service	NOUN
ajssms-484	212	28	through	through	ADP
ajssms-484	212	29	the	the	DET
ajssms-484	212	30	delivery	delivery	NOUN
ajssms-484	212	31	and	and	CCONJ
ajssms-484	212	32	use	use	NOUN
ajssms-484	212	33	of	of	ADP
ajssms-484	212	34	the	the	DET
ajssms-484	212	35	item	item	NOUN
ajssms-484	212	36	that	that	PRON
ajssms-484	212	37	satisfies	satisfy	VERB
ajssms-484	212	38	that	that	DET
ajssms-484	212	39	request	request	NOUN
ajssms-484	212	40	.	.	PUNCT
ajssms-484	213	1	the	the	DET
ajssms-484	213	2	total	total	ADJ
ajssms-484	213	3	quality	quality	NOUN
ajssms-484	213	4	management	management	NOUN
ajssms-484	213	5	process	process	NOUN
ajssms-484	213	6	is	be	AUX
ajssms-484	213	7	the	the	DET
ajssms-484	213	8	attention	attention	NOUN
ajssms-484	213	9	and	and	CCONJ
ajssms-484	213	10	control	control	NOUN
ajssms-484	213	11	that	that	PRON
ajssms-484	213	12	must	must	AUX
ajssms-484	213	13	be	be	AUX
ajssms-484	213	14	given	give	VERB
ajssms-484	213	15	to	to	ADP
ajssms-484	213	16	all	all	DET
ajssms-484	213	17	features	feature	NOUN
ajssms-484	213	18	of	of	ADP
ajssms-484	213	19	a	a	DET
ajssms-484	213	20	product	product	NOUN
ajssms-484	213	21	or	or	CCONJ
ajssms-484	213	22	service	service	NOUN
ajssms-484	213	23	to	to	PART
ajssms-484	213	24	ensure	ensure	VERB
ajssms-484	213	25	total	total	ADJ
ajssms-484	213	26	customers	customer	NOUN
ajssms-484	213	27	satisfaction	satisfaction	VERB
ajssms-484	213	28	.	.	PUNCT
ajssms-484	214	1	in	in	ADP
ajssms-484	214	2	addition	addition	NOUN
ajssms-484	214	3	to	to	ADP
ajssms-484	214	4	the	the	DET
ajssms-484	214	5	obvious	obvious	ADJ
ajssms-484	214	6	characteristics	characteristic	NOUN
ajssms-484	214	7	–	–	PUNCT
ajssms-484	214	8	such	such	ADJ
ajssms-484	214	9	as	as	ADP
ajssms-484	214	10	form	form	NOUN
ajssms-484	214	11	,	,	PUNCT
ajssms-484	214	12	fit	fit	ADJ
ajssms-484	214	13	,	,	PUNCT
ajssms-484	214	14	function	function	NOUN
ajssms-484	214	15	,	,	PUNCT
ajssms-484	214	16	and	and	CCONJ
ajssms-484	214	17	reliability	reliability	NOUN
ajssms-484	214	18	–	–	PUNCT
ajssms-484	214	19	the	the	DET
ajssms-484	214	20	total	total	ADJ
ajssms-484	214	21	quality	quality	NOUN
ajssms-484	214	22	management	management	NOUN
ajssms-484	214	23	process	process	NOUN
ajssms-484	214	24	involves	involve	VERB
ajssms-484	214	25	maintainability	maintainability	NOUN
ajssms-484	214	26	,	,	PUNCT
ajssms-484	214	27	storability	storability	NOUN
ajssms-484	214	28	,	,	PUNCT
ajssms-484	214	29	appearance	appearance	NOUN
ajssms-484	214	30	,	,	PUNCT
ajssms-484	214	31	ease	ease	NOUN
ajssms-484	214	32	of	of	ADP
ajssms-484	214	33	application	application	NOUN
ajssms-484	214	34	,	,	PUNCT
ajssms-484	214	35	end	end	VERB
ajssms-484	214	36	use	use	NOUN
ajssms-484	214	37	of	of	ADP
ajssms-484	214	38	a	a	DET
ajssms-484	214	39	product	product	NOUN
ajssms-484	214	40	or	or	CCONJ
ajssms-484	214	41	service	service	NOUN
ajssms-484	214	42	,	,	PUNCT
ajssms-484	214	43	efforts	effort	NOUN
ajssms-484	214	44	to	to	PART
ajssms-484	214	45	accomplish	accomplish	VERB
ajssms-484	214	46	error	error	NOUN
ajssms-484	214	47	–	–	PUNCT
ajssms-484	214	48	free	free	ADJ
ajssms-484	214	49	documentation	documentation	NOUN
ajssms-484	214	50	and	and	CCONJ
ajssms-484	214	51	systems	system	NOUN
ajssms-484	214	52	,	,	PUNCT
ajssms-484	214	53	and	and	CCONJ
ajssms-484	214	54	countless	countless	ADJ
ajssms-484	214	55	other	other	ADJ
ajssms-484	214	56	aspects	aspect	NOUN
ajssms-484	214	57	contributing	contribute	VERB
ajssms-484	214	58	to	to	ADP
ajssms-484	214	59	the	the	DET
ajssms-484	214	60	overall	overall	ADJ
ajssms-484	214	61	value	value	NOUN
ajssms-484	214	62	to	to	ADP
ajssms-484	214	63	the	the	DET
ajssms-484	214	64	internal	internal	ADJ
ajssms-484	214	65	operations	operation	NOUN
ajssms-484	214	66	or	or	CCONJ
ajssms-484	214	67	the	the	DET
ajssms-484	214	68	external	external	ADJ
ajssms-484	214	69	customers	customer	NOUN
ajssms-484	214	70	.	.	PUNCT
ajssms-484	215	1	a1	a1	NOUN
ajssms-484	215	2	:	:	PUNCT
ajssms-484	215	3	according	accord	VERB
ajssms-484	215	4	to	to	ADP
ajssms-484	215	5	zaire	zaire	PROPN
ajssms-484	215	6	and	and	CCONJ
ajssms-484	215	7	simintiras	simintiras	NOUN
ajssms-484	215	8	(	(	PUNCT
ajssms-484	215	9	1991	1991	NUM
ajssms-484	215	10	)	)	PUNCT
ajssms-484	215	11	have	have	AUX
ajssms-484	215	12	propounded	propound	VERB
ajssms-484	215	13	this	this	DET
ajssms-484	215	14	viewpoint	viewpoint	NOUN
ajssms-484	215	15	by	by	ADP
ajssms-484	215	16	stating	state	VERB
ajssms-484	215	17	:	:	PUNCT
ajssms-484	215	18	total	total	ADJ
ajssms-484	215	19	quality	quality	NOUN
ajssms-484	215	20	management	management	NOUN
ajssms-484	215	21	is	be	AUX
ajssms-484	215	22	the	the	DET
ajssms-484	215	23	combination	combination	NOUN
ajssms-484	215	24	of	of	ADP
ajssms-484	215	25	the	the	DET
ajssms-484	215	26	socio	socio	NOUN
ajssms-484	215	27	-	-	PUNCT
ajssms-484	215	28	technical	technical	ADJ
ajssms-484	215	29	process	process	NOUN
ajssms-484	215	30	towards	towards	ADP
ajssms-484	215	31	doing	do	VERB
ajssms-484	215	32	the	the	DET
ajssms-484	215	33	right	right	ADJ
ajssms-484	215	34	things	thing	NOUN
ajssms-484	215	35	(	(	PUNCT
ajssms-484	215	36	externally	externally	ADV
ajssms-484	215	37	)	)	PUNCT
ajssms-484	215	38	,	,	PUNCT
ajssms-484	215	39	everything	everything	PRON
ajssms-484	215	40	right	right	ADJ
ajssms-484	215	41	(	(	PUNCT
ajssms-484	215	42	internally	internally	ADV
ajssms-484	215	43	)	)	PUNCT
ajssms-484	215	44	first	first	ADJ
ajssms-484	215	45	time	time	NOUN
ajssms-484	215	46	and	and	CCONJ
ajssms-484	215	47	all	all	DET
ajssms-484	215	48	the	the	DET
ajssms-484	215	49	time	time	NOUN
ajssms-484	215	50	,	,	PUNCT
ajssms-484	215	51	with	with	ADP
ajssms-484	215	52	economic	economic	ADJ
ajssms-484	215	53	viability	viability	NOUN
ajssms-484	215	54	considered	consider	VERB
ajssms-484	215	55	at	at	ADP
ajssms-484	215	56	each	each	DET
ajssms-484	215	57	stage	stage	NOUN
ajssms-484	215	58	of	of	ADP
ajssms-484	215	59	each	each	DET
ajssms-484	215	60	process	process	NOUN
ajssms-484	215	61	.	.	PUNCT
ajssms-484	216	1	a2	a2	PROPN
ajssms-484	216	2	:	:	PUNCT
ajssms-484	216	3	garvin	garvin	PROPN
ajssms-484	216	4	(	(	PUNCT
ajssms-484	216	5	1988	1988	NUM
ajssms-484	216	6	)	)	PUNCT
ajssms-484	216	7	explains	explain	VERB
ajssms-484	216	8	,	,	PUNCT
ajssms-484	216	9	tqm	tqm	PROPN
ajssms-484	216	10	may	may	AUX
ajssms-484	216	11	also	also	ADV
ajssms-484	216	12	be	be	AUX
ajssms-484	216	13	viewed	view	VERB
ajssms-484	216	14	functionally	functionally	ADV
ajssms-484	216	15	as	as	ADP
ajssms-484	216	16	an	an	DET
ajssms-484	216	17	integration	integration	NOUN
ajssms-484	216	18	of	of	ADP
ajssms-484	216	19	two	two	NUM
ajssms-484	216	20	basic	basic	ADJ
ajssms-484	216	21	functions	function	NOUN
ajssms-484	216	22	,	,	PUNCT
ajssms-484	216	23	i.e.	i.e.	X
ajssms-484	216	24	total	total	ADJ
ajssms-484	216	25	quality	quality	NOUN
ajssms-484	216	26	control	control	NOUN
ajssms-484	216	27	and	and	CCONJ
ajssms-484	216	28	quality	quality	NOUN
ajssms-484	216	29	management	management	NOUN
ajssms-484	216	30	.	.	PUNCT
ajssms-484	217	1	quality	quality	NOUN
ajssms-484	217	2	has	have	AUX
ajssms-484	217	3	been	be	AUX
ajssms-484	217	4	defined	define	VERB
ajssms-484	217	5	in	in	ADP
ajssms-484	217	6	a	a	DET
ajssms-484	217	7	variety	variety	NOUN
ajssms-484	217	8	of	of	ADP
ajssms-484	217	9	ways	way	NOUN
ajssms-484	217	10	,	,	PUNCT
ajssms-484	217	11	such	such	ADJ
ajssms-484	217	12	as	as	ADP
ajssms-484	217	13	―fitness	―fitness	NOUN
ajssms-484	217	14	for	for	ADP
ajssms-484	217	15	use‖	use‖	NOUN
ajssms-484	217	16	;	;	PUNCT
ajssms-484	217	17	―conformance	―conformance	NOUN
ajssms-484	217	18	to	to	ADP
ajssms-484	217	19	requirements‖	requirements‖	PROPN
ajssms-484	217	20	;	;	PUNCT
ajssms-484	217	21	―the	―the	DET
ajssms-484	217	22	amounts	amount	NOUN
ajssms-484	217	23	of	of	ADP
ajssms-484	217	24	un	un	ADJ
ajssms-484	217	25	-	-	ADJ
ajssms-484	217	26	priced	price	VERB
ajssms-484	217	27	attributes	attribute	NOUN
ajssms-484	217	28	contained	contain	VERB
ajssms-484	217	29	in	in	ADP
ajssms-484	217	30	each	each	DET
ajssms-484	217	31	unit	unit	NOUN
ajssms-484	217	32	of	of	ADP
ajssms-484	217	33	priced	price	VERB
ajssms-484	217	34	attributes‖	attributes‖	ADP
ajssms-484	217	35	,	,	PUNCT
ajssms-484	217	36	among	among	ADP
ajssms-484	217	37	many	many	ADJ
ajssms-484	217	38	others	other	NOUN
ajssms-484	217	39	.	.	PUNCT
ajssms-484	218	1	total	total	ADJ
ajssms-484	218	2	quality	quality	NOUN
ajssms-484	218	3	control	control	NOUN
ajssms-484	218	4	is	be	AUX
ajssms-484	218	5	a	a	DET
ajssms-484	218	6	long	long	ADJ
ajssms-484	218	7	-	-	PUNCT
ajssms-484	218	8	term	term	NOUN
ajssms-484	218	9	success	success	NOUN
ajssms-484	218	10	strategy	strategy	NOUN
ajssms-484	218	11	for	for	ADP
ajssms-484	218	12	organizations	organization	NOUN
ajssms-484	218	13	.	.	PUNCT
ajssms-484	219	1	customer	customer	NOUN
ajssms-484	219	2	satisfaction	satisfaction	NOUN
ajssms-484	219	3	,	,	PUNCT
ajssms-484	219	4	employee	employee	NOUN
ajssms-484	219	5	satisfaction	satisfaction	NOUN
ajssms-484	219	6	,	,	PUNCT
ajssms-484	219	7	product	product	NOUN
ajssms-484	219	8	quality	quality	NOUN
ajssms-484	219	9	assurance	assurance	NOUN
ajssms-484	219	10	in	in	ADP
ajssms-484	219	11	all	all	DET
ajssms-484	219	12	its	its	PRON
ajssms-484	219	13	stages	stage	NOUN
ajssms-484	219	14	,	,	PUNCT
ajssms-484	219	15	and	and	CCONJ
ajssms-484	219	16	continuous	continuous	ADJ
ajssms-484	219	17	improvement	improvement	NOUN
ajssms-484	219	18	and	and	CCONJ
ajssms-484	219	19	innovation	innovation	NOUN
ajssms-484	219	20	,	,	PUNCT
ajssms-484	219	21	are	be	AUX
ajssms-484	219	22	the	the	DET
ajssms-484	219	23	main	main	ADJ
ajssms-484	219	24	ingredients	ingredient	NOUN
ajssms-484	219	25	of	of	ADP
ajssms-484	219	26	total	total	ADJ
ajssms-484	219	27	quality	quality	NOUN
ajssms-484	219	28	control	control	NOUN
ajssms-484	219	29	;	;	PUNCT
ajssms-484	219	30	whereas	whereas	SCONJ
ajssms-484	219	31	quality	quality	NOUN
ajssms-484	219	32	management	management	NOUN
ajssms-484	219	33	is	be	AUX
ajssms-484	219	34	a	a	DET
ajssms-484	219	35	way	way	NOUN
ajssms-484	219	36	of	of	ADP
ajssms-484	219	37	planning	planning	NOUN
ajssms-484	219	38	,	,	PUNCT
ajssms-484	219	39	organizing	organize	VERB
ajssms-484	219	40	and	and	CCONJ
ajssms-484	219	41	directing	directing	NOUN
ajssms-484	219	42	that	that	PRON
ajssms-484	219	43	will	will	AUX
ajssms-484	219	44	facilitate	facilitate	VERB
ajssms-484	219	45	and	and	CCONJ
ajssms-484	219	46	integrate	integrate	VERB
ajssms-484	219	47	the	the	DET
ajssms-484	219	48	capabilities	capability	NOUN
ajssms-484	219	49	of	of	ADP
ajssms-484	219	50	all	all	DET
ajssms-484	219	51	employees	employee	NOUN
ajssms-484	219	52	for	for	ADP
ajssms-484	219	53	continuous	continuous	ADJ
ajssms-484	219	54	improvement	improvement	NOUN
ajssms-484	219	55	of	of	ADP
ajssms-484	219	56	anything	anything	PRON
ajssms-484	219	57	and	and	CCONJ
ajssms-484	219	58	everything	everything	PRON
ajssms-484	219	59	in	in	ADP
ajssms-484	219	60	an	an	DET
ajssms-484	219	61	organization	organization	NOUN
ajssms-484	219	62	to	to	PART
ajssms-484	219	63	attain	attain	VERB
ajssms-484	219	64	excellence	excellence	NOUN
ajssms-484	219	65	.	.	PUNCT
ajssms-484	220	1	thus	thus	ADV
ajssms-484	220	2	,	,	PUNCT
ajssms-484	220	3	tqm	tqm	PROPN
ajssms-484	220	4	in	in	ADP
ajssms-484	220	5	an	an	DET
ajssms-484	220	6	organization	organization	NOUN
ajssms-484	220	7	brings	bring	VERB
ajssms-484	220	8	all	all	DET
ajssms-484	220	9	the	the	DET
ajssms-484	220	10	people	people	NOUN
ajssms-484	220	11	together	together	ADV
ajssms-484	220	12	to	to	PART
ajssms-484	220	13	ensure	ensure	VERB
ajssms-484	220	14	and	and	CCONJ
ajssms-484	220	15	improve	improve	VERB
ajssms-484	220	16	product	product	NOUN
ajssms-484	220	17	-	-	PUNCT
ajssms-484	220	18	process	process	NOUN
ajssms-484	220	19	quality	quality	NOUN
ajssms-484	220	20	,	,	PUNCT
ajssms-484	220	21	the	the	DET
ajssms-484	220	22	work	work	NOUN
ajssms-484	220	23	environment	environment	NOUN
ajssms-484	220	24	and	and	CCONJ
ajssms-484	220	25	working	working	NOUN
ajssms-484	220	26	culture	culture	NOUN
ajssms-484	220	27	.	.	PUNCT
ajssms-484	221	1	a3	a3	PROPN
ajssms-484	221	2	:	:	PUNCT
ajssms-484	221	3	oakland	oakland	PROPN
ajssms-484	221	4	(	(	PUNCT
ajssms-484	221	5	2008	2008	NUM
ajssms-484	221	6	)	)	PUNCT
ajssms-484	221	7	depicts	depict	VERB
ajssms-484	221	8	tqm	tqm	ADJ
ajssms-484	221	9	as	as	ADP
ajssms-484	221	10	a	a	DET
ajssms-484	221	11	pyramid	pyramid	NOUN
ajssms-484	221	12	representing	represent	VERB
ajssms-484	221	13	five	five	NUM
ajssms-484	221	14	distinct	distinct	ADJ
ajssms-484	221	15	components	component	NOUN
ajssms-484	221	16	–	–	PUNCT
ajssms-484	221	17	management	management	NOUN
ajssms-484	221	18	commitment	commitment	NOUN
ajssms-484	221	19	,	,	PUNCT
ajssms-484	221	20	customers	customer	NOUN
ajssms-484	221	21	-	-	PUNCT
ajssms-484	221	22	supplier	supplier	NOUN
ajssms-484	221	23	chain	chain	NOUN
ajssms-484	221	24	,	,	PUNCT
ajssms-484	221	25	quality	quality	NOUN
ajssms-484	221	26	systems	system	NOUN
ajssms-484	221	27	,	,	PUNCT
ajssms-484	221	28	statistical	statistical	ADJ
ajssms-484	221	29	process	process	NOUN
ajssms-484	221	30	control	control	NOUN
ajssms-484	221	31	(	(	PUNCT
ajssms-484	221	32	spc	spc	NOUN
ajssms-484	221	33	)	)	PUNCT
ajssms-484	221	34	tools	tool	NOUN
ajssms-484	221	35	and	and	CCONJ
ajssms-484	221	36	teamwork	teamwork	NOUN
ajssms-484	221	37	.	.	PUNCT
ajssms-484	222	1	the	the	DET
ajssms-484	222	2	customers	customer	NOUN
ajssms-484	222	3	-	-	PUNCT
ajssms-484	222	4	supplier	supplier	NOUN
ajssms-484	222	5	chain	chain	NOUN
ajssms-484	222	6	forms	form	VERB
ajssms-484	222	7	the	the	DET
ajssms-484	222	8	top	top	NOUN
ajssms-484	222	9	of	of	ADP
ajssms-484	222	10	the	the	DET
ajssms-484	222	11	oakland	oakland	PROPN
ajssms-484	222	12	pyramid	pyramid	PROPN
ajssms-484	222	13	.	.	PUNCT
ajssms-484	223	1	it	it	PRON
ajssms-484	223	2	reflects	reflect	VERB
ajssms-484	223	3	process	process	NOUN
ajssms-484	223	4	ownership	ownership	NOUN
ajssms-484	223	5	,	,	PUNCT
ajssms-484	223	6	process	process	NOUN
ajssms-484	223	7	management	management	NOUN
ajssms-484	223	8	and	and	CCONJ
ajssms-484	223	9	process	process	NOUN
ajssms-484	223	10	improvement	improvement	NOUN
ajssms-484	223	11	,	,	PUNCT
ajssms-484	223	12	propelled	propel	VERB
ajssms-484	223	13	throughout	throughout	ADP
ajssms-484	223	14	the	the	DET
ajssms-484	223	15	customers	customer	NOUN
ajssms-484	223	16	-	-	PUNCT
ajssms-484	223	17	supplier	supplier	NOUN
ajssms-484	223	18	chain	chain	NOUN
ajssms-484	223	19	.	.	PUNCT
ajssms-484	224	1	p1	p1	NOUN
ajssms-484	224	2	:	:	PUNCT
ajssms-484	224	3	interpret	interpret	VERB
ajssms-484	224	4	that	that	PRON
ajssms-484	224	5	tqm	tqm	ADV
ajssms-484	224	6	as	as	SCONJ
ajssms-484	224	7	it	it	PRON
ajssms-484	224	8	is	be	AUX
ajssms-484	224	9	receiving	receive	VERB
ajssms-484	224	10	global	global	ADJ
ajssms-484	224	11	acceptance	acceptance	NOUN
ajssms-484	224	12	and	and	CCONJ
ajssms-484	224	13	every	every	DET
ajssms-484	224	14	organization	organization	NOUN
ajssms-484	224	15	tries	try	VERB
ajssms-484	224	16	to	to	PART
ajssms-484	224	17	follow	follow	VERB
ajssms-484	224	18	and	and	CCONJ
ajssms-484	224	19	implement	implement	VERB
ajssms-484	224	20	tqm	tqm	NUM
ajssms-484	224	21	.	.	PUNCT
ajssms-484	225	1	however	however	ADV
ajssms-484	225	2	,	,	PUNCT
ajssms-484	225	3	this	this	DET
ajssms-484	225	4	charge	charge	NOUN
ajssms-484	225	5	is	be	AUX
ajssms-484	225	6	to	to	PART
ajssms-484	225	7	show	show	VERB
ajssms-484	225	8	the	the	DET
ajssms-484	225	9	world	world	NOUN
ajssms-484	225	10	that	that	SCONJ
ajssms-484	225	11	the	the	DET
ajssms-484	225	12	tqm	tqm	ADJ
ajssms-484	225	13	philosophy	philosophy	NOUN
ajssms-484	225	14	is	be	AUX
ajssms-484	225	15	being	be	AUX
ajssms-484	225	16	practiced	practice	VERB
ajssms-484	225	17	by	by	ADP
ajssms-484	225	18	organizations	organization	NOUN
ajssms-484	225	19	which	which	PRON
ajssms-484	225	20	is	be	AUX
ajssms-484	225	21	made	make	VERB
ajssms-484	225	22	without	without	ADP
ajssms-484	225	23	proper	proper	ADJ
ajssms-484	225	24	understanding	understanding	NOUN
ajssms-484	225	25	of	of	ADP
ajssms-484	225	26	tqm	tqm	ADJ
ajssms-484	225	27	.	.	PUNCT
ajssms-484	226	1	not	not	PART
ajssms-484	226	2	all	all	DET
ajssms-484	226	3	companies	company	NOUN
ajssms-484	226	4	are	be	AUX
ajssms-484	226	5	willing	willing	ADJ
ajssms-484	226	6	to	to	PART
ajssms-484	226	7	embrace	embrace	VERB
ajssms-484	226	8	the	the	DET
ajssms-484	226	9	fundamentals	fundamental	NOUN
ajssms-484	226	10	of	of	ADP
ajssms-484	226	11	tqm	tqm	ADJ
ajssms-484	226	12	.	.	PUNCT
ajssms-484	227	1	it	it	PRON
ajssms-484	227	2	is	be	AUX
ajssms-484	227	3	also	also	ADV
ajssms-484	227	4	strongly	strongly	ADV
ajssms-484	227	5	argued	argue	VERB
ajssms-484	227	6	that	that	SCONJ
ajssms-484	227	7	there	there	PRON
ajssms-484	227	8	are	be	VERB
ajssms-484	227	9	a	a	DET
ajssms-484	227	10	considerable	considerable	ADJ
ajssms-484	227	11	number	number	NOUN
ajssms-484	227	12	of	of	ADP
ajssms-484	227	13	companies	company	NOUN
ajssms-484	227	14	who	who	PRON
ajssms-484	227	15	are	be	AUX
ajssms-484	227	16	using	use	VERB
ajssms-484	227	17	all	all	DET
ajssms-484	227	18	the	the	DET
ajssms-484	227	19	popular	popular	ADJ
ajssms-484	227	20	quality	quality	NOUN
ajssms-484	227	21	management	management	NOUN
ajssms-484	227	22	measures	measure	NOUN
ajssms-484	227	23	and	and	CCONJ
ajssms-484	227	24	techniques	technique	NOUN
ajssms-484	227	25	;	;	PUNCT
ajssms-484	227	26	however	however	ADV
ajssms-484	227	27	,	,	PUNCT
ajssms-484	227	28	these	these	DET
ajssms-484	227	29	techniques	technique	NOUN
ajssms-484	227	30	,	,	PUNCT
ajssms-484	227	31	procedures	procedure	NOUN
ajssms-484	227	32	and	and	CCONJ
ajssms-484	227	33	systems	system	NOUN
ajssms-484	227	34	are	be	AUX
ajssms-484	227	35	used	use	VERB
ajssms-484	227	36	in	in	ADP
ajssms-484	227	37	a	a	DET
ajssms-484	227	38	superficial	superficial	ADJ
ajssms-484	227	39	manner	manner	NOUN
ajssms-484	227	40	.	.	PUNCT
ajssms-484	228	1	the	the	DET
ajssms-484	228	2	main	main	ADJ
ajssms-484	228	3	reasons	reason	NOUN
ajssms-484	228	4	for	for	ADP
ajssms-484	228	5	such	such	DET
ajssms-484	228	6	a	a	DET
ajssms-484	228	7	situation	situation	NOUN
ajssms-484	228	8	are	be	AUX
ajssms-484	228	9	lack	lack	NOUN
ajssms-484	228	10	of	of	ADP
ajssms-484	228	11	management	management	NOUN
ajssms-484	228	12	commitment	commitment	NOUN
ajssms-484	228	13	to	to	ADP
ajssms-484	228	14	the	the	DET
ajssms-484	228	15	basic	basic	ADJ
ajssms-484	228	16	principles	principle	NOUN
ajssms-484	228	17	of	of	ADP
ajssms-484	228	18	tqm	tqm	ADJ
ajssms-484	228	19	and	and	CCONJ
ajssms-484	228	20	quality	quality	NOUN
ajssms-484	228	21	improvements	improvement	NOUN
ajssms-484	228	22	and	and	CCONJ
ajssms-484	228	23	ineffective	ineffective	ADJ
ajssms-484	228	24	leadership	leadership	NOUN
ajssms-484	228	25	to	to	PART
ajssms-484	228	26	direct	direct	VERB
ajssms-484	228	27	the	the	DET
ajssms-484	228	28	improvement	improvement	NOUN
ajssms-484	228	29	process	process	NOUN
ajssms-484	228	30	.	.	PUNCT
ajssms-484	229	1	p2	p2	PROPN
ajssms-484	229	2	:	:	PUNCT
ajssms-484	229	3	comments	comment	NOUN
ajssms-484	229	4	that	that	SCONJ
ajssms-484	229	5	however	however	ADV
ajssms-484	229	6	implementation	implementation	NOUN
ajssms-484	229	7	of	of	ADP
ajssms-484	229	8	tqm	tqm	PROPN
ajssms-484	229	9	is	be	AUX
ajssms-484	229	10	not	not	PART
ajssms-484	229	11	an	an	DET
ajssms-484	229	12	easy	easy	ADJ
ajssms-484	229	13	task	task	NOUN
ajssms-484	229	14	as	as	SCONJ
ajssms-484	229	15	it	it	PRON
ajssms-484	229	16	requires	require	VERB
ajssms-484	229	17	a	a	DET
ajssms-484	229	18	total	total	ADJ
ajssms-484	229	19	change	change	NOUN
ajssms-484	229	20	in	in	ADP
ajssms-484	229	21	organizational	organizational	ADJ
ajssms-484	229	22	culture	culture	NOUN
ajssms-484	229	23	,	,	PUNCT
ajssms-484	229	24	shifting	shift	VERB
ajssms-484	229	25	of	of	ADP
ajssms-484	229	26	responsibility	responsibility	NOUN
ajssms-484	229	27	to	to	ADP
ajssms-484	229	28	management	management	NOUN
ajssms-484	229	29	,	,	PUNCT
ajssms-484	229	30	and	and	CCONJ
ajssms-484	229	31	continuous	continuous	ADJ
ajssms-484	229	32	participation	participation	NOUN
ajssms-484	229	33	of	of	ADP
ajssms-484	229	34	all	all	PRON
ajssms-484	229	35	in	in	ADP
ajssms-484	229	36	the	the	DET
ajssms-484	229	37	quality	quality	NOUN
ajssms-484	229	38	improvement	improvement	NOUN
ajssms-484	229	39	process	process	NOUN
ajssms-484	229	40	.	.	PUNCT
ajssms-484	230	1	p3	p3	PROPN
ajssms-484	230	2	:	:	PUNCT
ajssms-484	230	3	clarifies	clarify	VERB
ajssms-484	230	4	that	that	SCONJ
ajssms-484	230	5	the	the	DET
ajssms-484	230	6	relationship	relationship	NOUN
ajssms-484	230	7	between	between	ADP
ajssms-484	230	8	quality	quality	NOUN
ajssms-484	230	9	and	and	CCONJ
ajssms-484	230	10	productivity	productivity	NOUN
ajssms-484	230	11	is	be	AUX
ajssms-484	230	12	strong	strong	ADJ
ajssms-484	230	13	and	and	CCONJ
ajssms-484	230	14	positive	positive	ADJ
ajssms-484	230	15	.	.	PUNCT
ajssms-484	231	1	efforts	effort	NOUN
ajssms-484	231	2	to	to	PART
ajssms-484	231	3	improve	improve	VERB
ajssms-484	231	4	quality	quality	NOUN
ajssms-484	231	5	,	,	PUNCT
ajssms-484	231	6	if	if	SCONJ
ajssms-484	231	7	effective	effective	ADJ
ajssms-484	231	8	and	and	CCONJ
ajssms-484	231	9	efficient	efficient	ADJ
ajssms-484	231	10	,	,	PUNCT
ajssms-484	231	11	can	can	AUX
ajssms-484	231	12	have	have	VERB
ajssms-484	231	13	a	a	DET
ajssms-484	231	14	significant	significant	ADJ
ajssms-484	231	15	impact	impact	NOUN
ajssms-484	231	16	on	on	ADP
ajssms-484	231	17	a	a	DET
ajssms-484	231	18	firm	firm	NOUN
ajssms-484	231	19	’s	’s	PART
ajssms-484	231	20	productivity	productivity	NOUN
ajssms-484	231	21	.	.	PUNCT
ajssms-484	232	1	productivity	productivity	NOUN
ajssms-484	232	2	starts	start	VERB
ajssms-484	232	3	from	from	ADP
ajssms-484	232	4	a	a	DET
ajssms-484	232	5	clarity	clarity	NOUN
ajssms-484	232	6	that	that	PRON
ajssms-484	232	7	confers	confer	VERB
ajssms-484	232	8	an	an	DET
ajssms-484	232	9	amount	amount	NOUN
ajssms-484	232	10	of	of	ADP
ajssms-484	232	11	physical	physical	ADJ
ajssms-484	232	12	output	output	NOUN
ajssms-484	232	13	to	to	ADP
ajssms-484	232	14	its	its	PRON
ajssms-484	232	15	related	relate	VERB
ajssms-484	232	16	inputs	input	NOUN
ajssms-484	232	17	,	,	PUNCT
ajssms-484	232	18	where	where	SCONJ
ajssms-484	232	19	the	the	DET
ajssms-484	232	20	inputs	input	NOUN
ajssms-484	232	21	constitute	constitute	VERB
ajssms-484	232	22	labor	labor	NOUN
ajssms-484	232	23	,	,	PUNCT
ajssms-484	232	24	capital	capital	NOUN
ajssms-484	232	25	,	,	PUNCT
ajssms-484	232	26	asian	asian	ADJ
ajssms-484	232	27	journal	journal	NOUN
ajssms-484	232	28	of	of	ADP
ajssms-484	232	29	social	social	ADJ
ajssms-484	232	30	sciences	sciences	PROPN
ajssms-484	232	31	and	and	CCONJ
ajssms-484	232	32	management	management	NOUN
ajssms-484	232	33	studies	study	NOUN
ajssms-484	232	34	,	,	PUNCT
ajssms-484	232	35	2016	2016	NUM
ajssms-484	232	36	,	,	PUNCT
ajssms-484	232	37	3(3):163	3(3):163	NUM
ajssms-484	232	38	-	-	SYM
ajssms-484	232	39	172	172	NUM
ajssms-484	232	40	169	169	NUM
ajssms-484	232	41	materials	material	NOUN
ajssms-484	232	42	,	,	PUNCT
ajssms-484	232	43	energy	energy	NOUN
ajssms-484	232	44	and	and	CCONJ
ajssms-484	232	45	services	service	NOUN
ajssms-484	232	46	.	.	PUNCT
ajssms-484	233	1	productivity	productivity	NOUN
ajssms-484	233	2	improvement	improvement	NOUN
ajssms-484	233	3	requires	require	VERB
ajssms-484	233	4	balanced	balanced	ADJ
ajssms-484	233	5	attention	attention	NOUN
ajssms-484	233	6	to	to	ADP
ajssms-484	233	7	the	the	DET
ajssms-484	233	8	technical	technical	ADJ
ajssms-484	233	9	,	,	PUNCT
ajssms-484	233	10	behavioral	behavioral	ADJ
ajssms-484	233	11	and	and	CCONJ
ajssms-484	233	12	management	management	NOUN
ajssms-484	233	13	systems	system	NOUN
ajssms-484	233	14	.	.	PUNCT
ajssms-484	234	1	output	output	NOUN
ajssms-484	234	2	would	would	AUX
ajssms-484	234	3	be	be	AUX
ajssms-484	234	4	counted	count	VERB
ajssms-484	234	5	only	only	ADV
ajssms-484	234	6	if	if	SCONJ
ajssms-484	234	7	it	it	PRON
ajssms-484	234	8	is	be	AUX
ajssms-484	234	9	―good‖	―good‖	ADJ
ajssms-484	234	10	output	output	NOUN
ajssms-484	234	11	.	.	PUNCT
ajssms-484	235	1	thus	thus	ADV
ajssms-484	235	2	,	,	PUNCT
ajssms-484	235	3	there	there	PRON
ajssms-484	235	4	is	be	VERB
ajssms-484	235	5	a	a	DET
ajssms-484	235	6	convergence	convergence	NOUN
ajssms-484	235	7	between	between	ADP
ajssms-484	235	8	organizational	organizational	ADJ
ajssms-484	235	9	productivity	productivity	NOUN
ajssms-484	235	10	improvement	improvement	NOUN
ajssms-484	235	11	and	and	CCONJ
ajssms-484	235	12	organizational	organizational	ADJ
ajssms-484	235	13	process	process	NOUN
ajssms-484	235	14	quality	quality	NOUN
ajssms-484	235	15	improvement	improvement	NOUN
ajssms-484	235	16	.	.	PUNCT
ajssms-484	236	1	6.4	6.4	NUM
ajssms-484	236	2	.	.	PUNCT
ajssms-484	237	1	six	six	NUM
ajssms-484	237	2	sigma	sigma	NOUN
ajssms-484	237	3	vs	vs	ADP
ajssms-484	237	4	total	total	ADJ
ajssms-484	237	5	quality	quality	NOUN
ajssms-484	237	6	management	management	NOUN
ajssms-484	237	7	a1	a1	NOUN
ajssms-484	237	8	:	:	PUNCT
ajssms-484	237	9	six	six	NUM
ajssms-484	237	10	-	-	PUNCT
ajssms-484	237	11	sigma	sigma	PROPN
ajssms-484	237	12	is	be	AUX
ajssms-484	237	13	a	a	DET
ajssms-484	237	14	quality	quality	NOUN
ajssms-484	237	15	improvement	improvement	NOUN
ajssms-484	237	16	framework	framework	NOUN
ajssms-484	237	17	that	that	PRON
ajssms-484	237	18	evolved	evolve	VERB
ajssms-484	237	19	over	over	ADP
ajssms-484	237	20	decades	decade	NOUN
ajssms-484	237	21	.	.	PUNCT
ajssms-484	238	1	six	six	NUM
ajssms-484	238	2	-	-	PUNCT
ajssms-484	238	3	sigma	sigma	PROPN
ajssms-484	238	4	was	be	AUX
ajssms-484	238	5	initially	initially	ADV
ajssms-484	238	6	developed	develop	VERB
ajssms-484	238	7	by	by	ADP
ajssms-484	238	8	motorola	motorola	PROPN
ajssms-484	238	9	in	in	ADP
ajssms-484	238	10	the	the	DET
ajssms-484	238	11	1980s	1980	NOUN
ajssms-484	238	12	as	as	ADP
ajssms-484	238	13	a	a	DET
ajssms-484	238	14	philosophy	philosophy	NOUN
ajssms-484	238	15	that	that	PRON
ajssms-484	238	16	employs	employ	VERB
ajssms-484	238	17	a	a	DET
ajssms-484	238	18	well	well	ADV
ajssms-484	238	19	-	-	PUNCT
ajssms-484	238	20	structured	structure	VERB
ajssms-484	238	21	continuous	continuous	ADJ
ajssms-484	238	22	improvement	improvement	NOUN
ajssms-484	238	23	methodology	methodology	NOUN
ajssms-484	238	24	to	to	PART
ajssms-484	238	25	improve	improve	VERB
ajssms-484	238	26	work	work	NOUN
ajssms-484	238	27	processes	process	NOUN
ajssms-484	238	28	,	,	PUNCT
ajssms-484	238	29	expand	expand	VERB
ajssms-484	238	30	employees	employee	NOUN
ajssms-484	238	31	’	’	PART
ajssms-484	238	32	skills	skill	NOUN
ajssms-484	238	33	and	and	CCONJ
ajssms-484	238	34	produce	produce	VERB
ajssms-484	238	35	high	high	ADJ
ajssms-484	238	36	-	-	PUNCT
ajssms-484	238	37	level	level	NOUN
ajssms-484	238	38	strategic	strategic	ADJ
ajssms-484	238	39	results	result	NOUN
ajssms-484	238	40	.	.	PUNCT
ajssms-484	239	1	at	at	ADP
ajssms-484	239	2	the	the	DET
ajssms-484	239	3	time	time	NOUN
ajssms-484	239	4	,	,	PUNCT
ajssms-484	239	5	motorola	motorola	PROPN
ajssms-484	239	6	inc	inc	PROPN
ajssms-484	239	7	.	.	PROPN
ajssms-484	239	8	targeted	target	VERB
ajssms-484	239	9	an	an	DET
ajssms-484	239	10	aggressive	aggressive	ADJ
ajssms-484	239	11	goal	goal	NOUN
ajssms-484	239	12	of	of	ADP
ajssms-484	239	13	3.4	3.4	NUM
ajssms-484	239	14	defects	defect	NOUN
ajssms-484	239	15	per	per	ADP
ajssms-484	239	16	million	million	NUM
ajssms-484	239	17	opportunities	opportunity	NOUN
ajssms-484	239	18	in	in	ADP
ajssms-484	239	19	any	any	DET
ajssms-484	239	20	process	process	NOUN
ajssms-484	239	21	or	or	CCONJ
ajssms-484	239	22	product	product	NOUN
ajssms-484	239	23	.	.	PUNCT
ajssms-484	240	1	this	this	DET
ajssms-484	240	2	powerful	powerful	ADJ
ajssms-484	240	3	breakthrough	breakthrough	NOUN
ajssms-484	240	4	business	business	NOUN
ajssms-484	240	5	improvement	improvement	NOUN
ajssms-484	240	6	methodology	methodology	NOUN
ajssms-484	240	7	has	have	AUX
ajssms-484	240	8	been	be	AUX
ajssms-484	240	9	exploited	exploit	VERB
ajssms-484	240	10	in	in	ADP
ajssms-484	240	11	almost	almost	ADV
ajssms-484	240	12	every	every	PRON
ajssms-484	240	13	industry	industry	NOUN
ajssms-484	240	14	and	and	CCONJ
ajssms-484	240	15	many	many	ADJ
ajssms-484	240	16	high	high	ADJ
ajssms-484	240	17	profile	profile	NOUN
ajssms-484	240	18	organizations	organization	NOUN
ajssms-484	240	19	such	such	ADJ
ajssms-484	240	20	as	as	ADP
ajssms-484	240	21	general	general	ADJ
ajssms-484	240	22	electric	electric	NOUN
ajssms-484	240	23	(	(	PUNCT
ajssms-484	240	24	ge	ge	PROPN
ajssms-484	240	25	)	)	PUNCT
ajssms-484	240	26	,	,	PUNCT
ajssms-484	240	27	motorola	motorola	PROPN
ajssms-484	240	28	,	,	PUNCT
ajssms-484	240	29	honeywell	honeywell	PROPN
ajssms-484	240	30	,	,	PUNCT
ajssms-484	240	31	bombardier	bombardier	NOUN
ajssms-484	240	32	,	,	PUNCT
ajssms-484	240	33	abb	abb	PROPN
ajssms-484	240	34	,	,	PUNCT
ajssms-484	240	35	sony	sony	PROPN
ajssms-484	240	36	,	,	PUNCT
ajssms-484	240	37	to	to	PART
ajssms-484	240	38	name	name	VERB
ajssms-484	240	39	a	a	DET
ajssms-484	240	40	few	few	ADJ
ajssms-484	240	41	from	from	ADP
ajssms-484	240	42	the	the	DET
ajssms-484	240	43	long	long	ADJ
ajssms-484	240	44	list	list	NOUN
ajssms-484	240	45	(	(	PUNCT
ajssms-484	240	46	rafiq	rafiq	PROPN
ajssms-484	240	47	,	,	PUNCT
ajssms-484	240	48	2012	2012	NUM
ajssms-484	240	49	)	)	PUNCT
ajssms-484	240	50	.	.	PUNCT
ajssms-484	241	1	a2	a2	PROPN
ajssms-484	241	2	:	:	PUNCT
ajssms-484	241	3	six	six	NUM
ajssms-484	241	4	-	-	PUNCT
ajssms-484	241	5	sigma	sigma	PROPN
ajssms-484	241	6	implies	imply	VERB
ajssms-484	241	7	three	three	NUM
ajssms-484	241	8	themes	theme	NOUN
ajssms-484	241	9	:	:	PUNCT
ajssms-484	241	10	statistical	statistical	ADJ
ajssms-484	241	11	measurement	measurement	NOUN
ajssms-484	241	12	,	,	PUNCT
ajssms-484	241	13	management	management	NOUN
ajssms-484	241	14	strategy	strategy	NOUN
ajssms-484	241	15	and	and	CCONJ
ajssms-484	241	16	quality	quality	NOUN
ajssms-484	241	17	culture	culture	NOUN
ajssms-484	241	18	.	.	PUNCT
ajssms-484	242	1	six	six	NUM
ajssms-484	242	2	sigma	sigma	PROPN
ajssms-484	242	3	is	be	AUX
ajssms-484	242	4	a	a	DET
ajssms-484	242	5	measure	measure	NOUN
ajssms-484	242	6	of	of	ADP
ajssms-484	242	7	how	how	SCONJ
ajssms-484	242	8	far	far	ADV
ajssms-484	242	9	a	a	DET
ajssms-484	242	10	process	process	NOUN
ajssms-484	242	11	is	be	AUX
ajssms-484	242	12	from	from	ADP
ajssms-484	242	13	perfection	perfection	NOUN
ajssms-484	242	14	using	use	VERB
ajssms-484	242	15	statistical	statistical	ADJ
ajssms-484	242	16	measurement	measurement	NOUN
ajssms-484	242	17	of	of	ADP
ajssms-484	242	18	quality	quality	NOUN
ajssms-484	242	19	level	level	NOUN
ajssms-484	242	20	.	.	PUNCT
ajssms-484	243	1	it	it	PRON
ajssms-484	243	2	is	be	AUX
ajssms-484	243	3	a	a	DET
ajssms-484	243	4	new	new	ADJ
ajssms-484	243	5	management	management	NOUN
ajssms-484	243	6	strategy	strategy	NOUN
ajssms-484	243	7	that	that	PRON
ajssms-484	243	8	inspires	inspire	VERB
ajssms-484	243	9	quality	quality	NOUN
ajssms-484	243	10	innovation	innovation	NOUN
ajssms-484	243	11	and	and	CCONJ
ajssms-484	243	12	total	total	ADJ
ajssms-484	243	13	customer	customer	NOUN
ajssms-484	243	14	satisfaction	satisfaction	NOUN
ajssms-484	243	15	.	.	PUNCT
ajssms-484	244	1	it	it	PRON
ajssms-484	244	2	is	be	AUX
ajssms-484	244	3	also	also	ADV
ajssms-484	244	4	a	a	DET
ajssms-484	244	5	quality	quality	NOUN
ajssms-484	244	6	culture	culture	NOUN
ajssms-484	244	7	.	.	PUNCT
ajssms-484	245	1	it	it	PRON
ajssms-484	245	2	provides	provide	VERB
ajssms-484	245	3	the	the	DET
ajssms-484	245	4	correct	correct	ADJ
ajssms-484	245	5	way	way	NOUN
ajssms-484	245	6	to	to	PART
ajssms-484	245	7	do	do	VERB
ajssms-484	245	8	things	thing	NOUN
ajssms-484	245	9	right	right	ADV
ajssms-484	245	10	at	at	ADP
ajssms-484	245	11	the	the	DET
ajssms-484	245	12	first	first	ADJ
ajssms-484	245	13	time	time	NOUN
ajssms-484	245	14	and	and	CCONJ
ajssms-484	245	15	to	to	PART
ajssms-484	245	16	work	work	VERB
ajssms-484	245	17	efficiently	efficiently	ADV
ajssms-484	245	18	by	by	ADP
ajssms-484	245	19	using	use	VERB
ajssms-484	245	20	data	datum	NOUN
ajssms-484	245	21	information	information	NOUN
ajssms-484	245	22	.	.	PUNCT
ajssms-484	246	1	it	it	PRON
ajssms-484	246	2	also	also	ADV
ajssms-484	246	3	provides	provide	VERB
ajssms-484	246	4	an	an	DET
ajssms-484	246	5	atmosphere	atmosphere	NOUN
ajssms-484	246	6	to	to	PART
ajssms-484	246	7	solve	solve	VERB
ajssms-484	246	8	many	many	ADJ
ajssms-484	246	9	critical	critical	ADJ
ajssms-484	246	10	-	-	PUNCT
ajssms-484	246	11	to	to	ADP
ajssms-484	246	12	-	-	PUNCT
ajssms-484	246	13	quality	quality	NOUN
ajssms-484	246	14	problems	problem	NOUN
ajssms-484	246	15	through	through	ADP
ajssms-484	246	16	team	team	NOUN
ajssms-484	246	17	efforts	effort	NOUN
ajssms-484	246	18	.	.	PUNCT
ajssms-484	247	1	statistical	statistical	ADJ
ajssms-484	247	2	representation	representation	NOUN
ajssms-484	247	3	of	of	ADP
ajssms-484	247	4	six	six	NUM
ajssms-484	247	5	-	-	PUNCT
ajssms-484	247	6	sigma	sigma	NOUN
ajssms-484	247	7	describes	describe	VERB
ajssms-484	247	8	quantitatively	quantitatively	ADV
ajssms-484	247	9	how	how	SCONJ
ajssms-484	247	10	a	a	DET
ajssms-484	247	11	process	process	NOUN
ajssms-484	247	12	is	be	AUX
ajssms-484	247	13	performing	perform	VERB
ajssms-484	247	14	(	(	PUNCT
ajssms-484	247	15	mcqueen	mcqueen	PROPN
ajssms-484	247	16	and	and	CCONJ
ajssms-484	247	17	knussen	knussen	PROPN
ajssms-484	247	18	,	,	PUNCT
ajssms-484	247	19	2004	2004	NUM
ajssms-484	247	20	)	)	PUNCT
ajssms-484	247	21	.	.	PUNCT
ajssms-484	248	1	a3	a3	NOUN
ajssms-484	248	2	:	:	PUNCT
ajssms-484	248	3	six	six	NUM
ajssms-484	248	4	-	-	PUNCT
ajssms-484	248	5	sigma	sigma	PROPN
ajssms-484	248	6	today	today	NOUN
ajssms-484	248	7	has	have	AUX
ajssms-484	248	8	evolved	evolve	VERB
ajssms-484	248	9	from	from	ADP
ajssms-484	248	10	just	just	ADV
ajssms-484	248	11	being	be	AUX
ajssms-484	248	12	a	a	DET
ajssms-484	248	13	measurement	measurement	NOUN
ajssms-484	248	14	of	of	ADP
ajssms-484	248	15	quality	quality	NOUN
ajssms-484	248	16	to	to	ADP
ajssms-484	248	17	a	a	DET
ajssms-484	248	18	comprehensive	comprehensive	ADJ
ajssms-484	248	19	business	business	NOUN
ajssms-484	248	20	improvement	improvement	NOUN
ajssms-484	248	21	strategy	strategy	NOUN
ajssms-484	248	22	for	for	ADP
ajssms-484	248	23	a	a	DET
ajssms-484	248	24	large	large	ADJ
ajssms-484	248	25	number	number	NOUN
ajssms-484	248	26	of	of	ADP
ajssms-484	248	27	companies	company	NOUN
ajssms-484	248	28	all	all	ADV
ajssms-484	248	29	over	over	ADP
ajssms-484	248	30	the	the	DET
ajssms-484	248	31	world	world	NOUN
ajssms-484	248	32	six	six	NUM
ajssms-484	248	33	-	-	PUNCT
ajssms-484	248	34	sigma	sigma	PROPN
ajssms-484	248	35	has	have	AUX
ajssms-484	248	36	been	be	AUX
ajssms-484	248	37	successfully	successfully	ADV
ajssms-484	248	38	introduced	introduce	VERB
ajssms-484	248	39	into	into	ADP
ajssms-484	248	40	many	many	ADJ
ajssms-484	248	41	service	service	NOUN
ajssms-484	248	42	organizations	organization	NOUN
ajssms-484	248	43	,	,	PUNCT
ajssms-484	248	44	including	include	VERB
ajssms-484	248	45	hotels	hotel	NOUN
ajssms-484	248	46	and	and	CCONJ
ajssms-484	248	47	lodging	lodging	NOUN
ajssms-484	248	48	(	(	PUNCT
ajssms-484	248	49	gržinić	gržinić	NOUN
ajssms-484	248	50	,	,	PUNCT
ajssms-484	248	51	2007	2007	NUM
ajssms-484	248	52	)	)	PUNCT
ajssms-484	248	53	.	.	PUNCT
ajssms-484	249	1	p1	p1	NOUN
ajssms-484	249	2	:	:	PUNCT
ajssms-484	249	3	comments	comment	NOUN
ajssms-484	249	4	that	that	SCONJ
ajssms-484	249	5	starwood	starwood	NOUN
ajssms-484	249	6	hotels	hotel	NOUN
ajssms-484	249	7	and	and	CCONJ
ajssms-484	249	8	resorts	resort	NOUN
ajssms-484	249	9	,	,	PUNCT
ajssms-484	249	10	one	one	NUM
ajssms-484	249	11	of	of	ADP
ajssms-484	249	12	the	the	DET
ajssms-484	249	13	leading	lead	VERB
ajssms-484	249	14	hotel	hotel	NOUN
ajssms-484	249	15	chains	chain	NOUN
ajssms-484	249	16	,	,	PUNCT
ajssms-484	249	17	was	be	AUX
ajssms-484	249	18	one	one	NUM
ajssms-484	249	19	of	of	ADP
ajssms-484	249	20	the	the	DET
ajssms-484	249	21	first	first	ADJ
ajssms-484	249	22	hotels	hotel	NOUN
ajssms-484	249	23	in	in	ADP
ajssms-484	249	24	the	the	DET
ajssms-484	249	25	world	world	NOUN
ajssms-484	249	26	that	that	PRON
ajssms-484	249	27	endeavored	endeavor	VERB
ajssms-484	249	28	to	to	PART
ajssms-484	249	29	promote	promote	VERB
ajssms-484	249	30	six	six	NUM
ajssms-484	249	31	sigma	sigma	PROPN
ajssms-484	249	32	philosophy	philosophy	NOUN
ajssms-484	249	33	.	.	PUNCT
ajssms-484	250	1	in	in	ADP
ajssms-484	250	2	2001	2001	NUM
ajssms-484	250	3	,	,	PUNCT
ajssms-484	250	4	adoption	adoption	NOUN
ajssms-484	250	5	of	of	ADP
ajssms-484	250	6	six	six	NUM
ajssms-484	250	7	sigma	sigma	NOUN
ajssms-484	250	8	got	get	VERB
ajssms-484	250	9	in	in	ADP
ajssms-484	250	10	a	a	DET
ajssms-484	250	11	process	process	NOUN
ajssms-484	250	12	to	to	PART
ajssms-484	250	13	develop	develop	VERB
ajssms-484	250	14	innovative	innovative	ADJ
ajssms-484	250	15	solutions	solution	NOUN
ajssms-484	250	16	that	that	PRON
ajssms-484	250	17	focus	focus	VERB
ajssms-484	250	18	on	on	ADP
ajssms-484	250	19	the	the	DET
ajssms-484	250	20	customers	customer	NOUN
ajssms-484	250	21	and	and	CCONJ
ajssms-484	250	22	to	to	PART
ajssms-484	250	23	transfer	transfer	VERB
ajssms-484	250	24	these	these	DET
ajssms-484	250	25	solutions	solution	NOUN
ajssms-484	250	26	throughout	throughout	ADP
ajssms-484	250	27	the	the	DET
ajssms-484	250	28	global	global	ADJ
ajssms-484	250	29	organization	organization	NOUN
ajssms-484	250	30	.	.	PUNCT
ajssms-484	251	1	recently	recently	ADV
ajssms-484	251	2	,	,	PUNCT
ajssms-484	251	3	few	few	ADJ
ajssms-484	251	4	hotels	hotel	NOUN
ajssms-484	251	5	has	have	AUX
ajssms-484	251	6	successfully	successfully	ADV
ajssms-484	251	7	executed	execute	VERB
ajssms-484	251	8	hundreds	hundred	NOUN
ajssms-484	251	9	of	of	ADP
ajssms-484	251	10	six	six	NUM
ajssms-484	251	11	-	-	PUNCT
ajssms-484	251	12	sigma	sigma	NOUN
ajssms-484	251	13	projects	project	NOUN
ajssms-484	251	14	in	in	ADP
ajssms-484	251	15	areas	area	NOUN
ajssms-484	251	16	involving	involve	VERB
ajssms-484	251	17	productivity	productivity	NOUN
ajssms-484	251	18	,	,	PUNCT
ajssms-484	251	19	customers	customer	NOUN
ajssms-484	251	20	interactions	interaction	NOUN
ajssms-484	251	21	and	and	CCONJ
ajssms-484	251	22	evaluations	evaluation	NOUN
ajssms-484	251	23	,	,	PUNCT
ajssms-484	251	24	menu	menu	NOUN
ajssms-484	251	25	redesign	redesign	NOUN
ajssms-484	251	26	,	,	PUNCT
ajssms-484	251	27	green	green	ADJ
ajssms-484	251	28	room	room	NOUN
ajssms-484	251	29	program	program	NOUN
ajssms-484	251	30	,	,	PUNCT
ajssms-484	251	31	workplace	workplace	NOUN
ajssms-484	251	32	safety	safety	NOUN
ajssms-484	251	33	,	,	PUNCT
ajssms-484	251	34	e	e	NOUN
ajssms-484	251	35	-	-	NOUN
ajssms-484	251	36	mail	mail	NOUN
ajssms-484	251	37	marketing	marketing	NOUN
ajssms-484	251	38	and	and	CCONJ
ajssms-484	251	39	sales	sale	NOUN
ajssms-484	251	40	.	.	PUNCT
ajssms-484	252	1	when	when	SCONJ
ajssms-484	252	2	six	six	NUM
ajssms-484	252	3	-	-	PUNCT
ajssms-484	252	4	sigma	sigma	PROPN
ajssms-484	252	5	was	be	AUX
ajssms-484	252	6	initiated	initiate	VERB
ajssms-484	252	7	,	,	PUNCT
ajssms-484	252	8	the	the	DET
ajssms-484	252	9	company	company	NOUN
ajssms-484	252	10	incurred	incur	VERB
ajssms-484	252	11	huge	huge	ADJ
ajssms-484	252	12	amount	amount	NOUN
ajssms-484	252	13	in	in	ADP
ajssms-484	252	14	training	training	NOUN
ajssms-484	252	15	costs	cost	NOUN
ajssms-484	252	16	.	.	PUNCT
ajssms-484	253	1	at	at	ADP
ajssms-484	253	2	the	the	DET
ajssms-484	253	3	same	same	ADJ
ajssms-484	253	4	time	time	NOUN
ajssms-484	253	5	,	,	PUNCT
ajssms-484	253	6	the	the	DET
ajssms-484	253	7	company	company	NOUN
ajssms-484	253	8	reaped	reap	VERB
ajssms-484	253	9	tangible	tangible	ADJ
ajssms-484	253	10	of	of	ADP
ajssms-484	253	11	more	more	ADJ
ajssms-484	253	12	than	than	ADP
ajssms-484	253	13	what	what	PRON
ajssms-484	253	14	was	be	AUX
ajssms-484	253	15	incurred	incur	VERB
ajssms-484	253	16	.	.	PUNCT
ajssms-484	254	1	since	since	SCONJ
ajssms-484	254	2	then	then	ADV
ajssms-484	254	3	,	,	PUNCT
ajssms-484	254	4	programs	program	NOUN
ajssms-484	254	5	developed	develop	VERB
ajssms-484	254	6	under	under	ADP
ajssms-484	254	7	six	six	NUM
ajssms-484	254	8	sigma	sigma	NOUN
ajssms-484	254	9	have	have	AUX
ajssms-484	254	10	delivered	deliver	VERB
ajssms-484	254	11	more	more	ADJ
ajssms-484	254	12	than	than	ADP
ajssms-484	254	13	$	$	SYM
ajssms-484	254	14	100	100	NUM
ajssms-484	254	15	million	million	NUM
ajssms-484	254	16	in	in	ADP
ajssms-484	254	17	profits	profit	NOUN
ajssms-484	254	18	to	to	ADP
ajssms-484	254	19	hotels	hotel	NOUN
ajssms-484	254	20	bottom	bottom	ADJ
ajssms-484	254	21	line	line	NOUN
ajssms-484	254	22	.	.	PUNCT
ajssms-484	255	1	p2	p2	PROPN
ajssms-484	255	2	:	:	PUNCT
ajssms-484	255	3	stated	state	VERB
ajssms-484	255	4	that	that	SCONJ
ajssms-484	255	5	another	another	DET
ajssms-484	255	6	six	six	NUM
ajssms-484	255	7	-	-	PUNCT
ajssms-484	255	8	sigma	sigma	NOUN
ajssms-484	255	9	project	project	NOUN
ajssms-484	255	10	at	at	ADP
ajssms-484	255	11	the	the	DET
ajssms-484	255	12	westin	westin	PROPN
ajssms-484	255	13	turn	turn	NOUN
ajssms-484	255	14	berry	berry	NOUN
ajssms-484	255	15	resort	resort	NOUN
ajssms-484	255	16	resulted	result	VERB
ajssms-484	255	17	in	in	ADP
ajssms-484	255	18	an	an	DET
ajssms-484	255	19	11.95	11.95	NUM
ajssms-484	255	20	%	%	NOUN
ajssms-484	255	21	increase	increase	NOUN
ajssms-484	255	22	in	in	ADP
ajssms-484	255	23	incremental	incremental	ADJ
ajssms-484	255	24	spending	spending	NOUN
ajssms-484	255	25	by	by	ADP
ajssms-484	255	26	customers	customer	NOUN
ajssms-484	255	27	and	and	CCONJ
ajssms-484	255	28	an	an	DET
ajssms-484	255	29	increase	increase	NOUN
ajssms-484	255	30	in	in	ADP
ajssms-484	255	31	room	room	NOUN
ajssms-484	255	32	revenue	revenue	NOUN
ajssms-484	255	33	of	of	ADP
ajssms-484	255	34	more	more	ADJ
ajssms-484	255	35	than	than	ADP
ajssms-484	255	36	19	19	NUM
ajssms-484	255	37	%	%	NOUN
ajssms-484	255	38	.	.	PUNCT
ajssms-484	256	1	a	a	DET
ajssms-484	256	2	six	six	NUM
ajssms-484	256	3	-	-	PUNCT
ajssms-484	256	4	sigma	sigma	NOUN
ajssms-484	256	5	project	project	NOUN
ajssms-484	256	6	improved	improve	VERB
ajssms-484	256	7	reservation	reservation	NOUN
ajssms-484	256	8	systems	system	NOUN
ajssms-484	256	9	and	and	CCONJ
ajssms-484	256	10	helped	help	VERB
ajssms-484	256	11	maximize	maximize	VERB
ajssms-484	256	12	the	the	DET
ajssms-484	256	13	use	use	NOUN
ajssms-484	256	14	of	of	ADP
ajssms-484	256	15	massage	massage	NOUN
ajssms-484	256	16	therapists	therapist	NOUN
ajssms-484	256	17	and	and	CCONJ
ajssms-484	256	18	treatment	treatment	NOUN
ajssms-484	256	19	rooms	room	NOUN
ajssms-484	256	20	,	,	PUNCT
ajssms-484	256	21	increasing	increase	VERB
ajssms-484	256	22	spa	spa	NOUN
ajssms-484	256	23	-	-	PUNCT
ajssms-484	256	24	related	relate	VERB
ajssms-484	256	25	revenues	revenue	NOUN
ajssms-484	256	26	.	.	PUNCT
ajssms-484	257	1	p3	p3	PROPN
ajssms-484	257	2	:	:	PUNCT
ajssms-484	257	3	acknowledged	acknowledge	VERB
ajssms-484	257	4	that	that	SCONJ
ajssms-484	257	5	six	six	NUM
ajssms-484	257	6	-	-	PUNCT
ajssms-484	257	7	sigma	sigma	PROPN
ajssms-484	257	8	is	be	AUX
ajssms-484	257	9	a	a	DET
ajssms-484	257	10	systematic	systematic	ADJ
ajssms-484	257	11	quality	quality	NOUN
ajssms-484	257	12	approach	approach	NOUN
ajssms-484	257	13	,	,	PUNCT
ajssms-484	257	14	use	use	NOUN
ajssms-484	257	15	of	of	ADP
ajssms-484	257	16	which	which	PRON
ajssms-484	257	17	leads	lead	VERB
ajssms-484	257	18	to	to	PART
ajssms-484	257	19	increase	increase	VERB
ajssms-484	257	20	in	in	ADP
ajssms-484	257	21	profitability	profitability	NOUN
ajssms-484	257	22	through	through	ADP
ajssms-484	257	23	improvement	improvement	NOUN
ajssms-484	257	24	in	in	ADP
ajssms-484	257	25	all	all	DET
ajssms-484	257	26	operations	operation	NOUN
ajssms-484	257	27	.	.	PUNCT
ajssms-484	258	1	currently	currently	ADV
ajssms-484	258	2	,	,	PUNCT
ajssms-484	258	3	six	six	NUM
ajssms-484	258	4	-	-	PUNCT
ajssms-484	258	5	sigma	sigma	NOUN
ajssms-484	258	6	replaced	replace	VERB
ajssms-484	258	7	tqm	tqm	PROPN
ajssms-484	258	8	to	to	PART
ajssms-484	258	9	become	become	VERB
ajssms-484	258	10	the	the	DET
ajssms-484	258	11	focal	focal	ADJ
ajssms-484	258	12	point	point	NOUN
ajssms-484	258	13	of	of	ADP
ajssms-484	258	14	quality	quality	NOUN
ajssms-484	258	15	management	management	NOUN
ajssms-484	258	16	and	and	CCONJ
ajssms-484	258	17	business	business	NOUN
ajssms-484	258	18	excellence	excellence	NOUN
ajssms-484	258	19	for	for	ADP
ajssms-484	258	20	nearly	nearly	ADV
ajssms-484	258	21	a	a	PRON
ajssms-484	258	22	quarter	quarter	NOUN
ajssms-484	258	23	of	of	ADP
ajssms-484	258	24	a	a	DET
ajssms-484	258	25	century	century	NOUN
ajssms-484	258	26	.	.	PUNCT
ajssms-484	259	1	this	this	PRON
ajssms-484	259	2	presents	present	VERB
ajssms-484	259	3	the	the	DET
ajssms-484	259	4	results	result	NOUN
ajssms-484	259	5	of	of	ADP
ajssms-484	259	6	a	a	DET
ajssms-484	259	7	six	six	NUM
ajssms-484	259	8	sigma	sigma	NOUN
ajssms-484	259	9	carried	carry	VERB
ajssms-484	259	10	out	out	ADP
ajssms-484	259	11	in	in	ADP
ajssms-484	259	12	the	the	DET
ajssms-484	259	13	indian	indian	ADJ
ajssms-484	259	14	hotel	hotel	NOUN
ajssms-484	259	15	industry	industry	NOUN
ajssms-484	259	16	to	to	PART
ajssms-484	259	17	explore	explore	VERB
ajssms-484	259	18	the	the	DET
ajssms-484	259	19	impacts	impact	NOUN
ajssms-484	259	20	of	of	ADP
ajssms-484	259	21	implementing	implement	VERB
ajssms-484	259	22	six	six	NUM
ajssms-484	259	23	-	-	PUNCT
ajssms-484	259	24	sigma	sigma	NOUN
ajssms-484	259	25	approach	approach	NOUN
ajssms-484	259	26	on	on	ADP
ajssms-484	259	27	upscale	upscale	ADJ
ajssms-484	259	28	hotels	hotel	NOUN
ajssms-484	259	29	in	in	ADP
ajssms-484	259	30	india	india	PROPN
ajssms-484	259	31	,	,	PUNCT
ajssms-484	259	32	seeking	seek	VERB
ajssms-484	259	33	for	for	ADP
ajssms-484	259	34	what	what	PRON
ajssms-484	259	35	values	value	NOUN
ajssms-484	259	36	and	and	CCONJ
ajssms-484	259	37	benefits	benefit	NOUN
ajssms-484	259	38	it	it	PRON
ajssms-484	259	39	brings	bring	VERB
ajssms-484	259	40	to	to	PART
ajssms-484	259	41	improve	improve	VERB
ajssms-484	259	42	the	the	DET
ajssms-484	259	43	overall	overall	ADJ
ajssms-484	259	44	performance	performance	NOUN
ajssms-484	259	45	.	.	PUNCT
ajssms-484	260	1	6.5	6.5	NUM
ajssms-484	260	2	.	.	PUNCT
ajssms-484	260	3	importance	importance	NOUN
ajssms-484	260	4	to	to	ADP
ajssms-484	260	5	internal	internal	ADJ
ajssms-484	260	6	relationship	relationship	NOUN
ajssms-484	260	7	management	management	NOUN
ajssms-484	260	8	a1	a1	NOUN
ajssms-484	260	9	:	:	PUNCT
ajssms-484	260	10	nguyen	nguyen	NOUN
ajssms-484	260	11	and	and	CCONJ
ajssms-484	260	12	le	le	X
ajssms-484	260	13	nguyen	nguyen	NOUN
ajssms-484	260	14	(	(	PUNCT
ajssms-484	260	15	2007	2007	NUM
ajssms-484	260	16	)	)	PUNCT
ajssms-484	260	17	explains	explain	VERB
ajssms-484	260	18	,	,	PUNCT
ajssms-484	260	19	despite	despite	SCONJ
ajssms-484	260	20	the	the	DET
ajssms-484	260	21	fact	fact	NOUN
ajssms-484	260	22	that	that	SCONJ
ajssms-484	260	23	crm	crm	PROPN
ajssms-484	260	24	brings	bring	VERB
ajssms-484	260	25	lasting	last	VERB
ajssms-484	260	26	benefits	benefit	NOUN
ajssms-484	260	27	to	to	ADP
ajssms-484	260	28	organizations	organization	NOUN
ajssms-484	260	29	,	,	PUNCT
ajssms-484	260	30	as	as	ADP
ajssms-484	260	31	a	a	DET
ajssms-484	260	32	whole	whole	NOUN
ajssms-484	260	33	,	,	PUNCT
ajssms-484	260	34	some	some	PRON
ajssms-484	260	35	of	of	ADP
ajssms-484	260	36	them	they	PRON
ajssms-484	260	37	gain	gain	VERB
ajssms-484	260	38	profits	profit	NOUN
ajssms-484	260	39	from	from	ADP
ajssms-484	260	40	implementing	implement	VERB
ajssms-484	260	41	it	it	PRON
ajssms-484	260	42	more	more	ADJ
ajssms-484	260	43	than	than	ADP
ajssms-484	260	44	others	other	NOUN
ajssms-484	260	45	;	;	PUNCT
ajssms-484	260	46	crm	crm	NOUN
ajssms-484	260	47	brings	bring	VERB
ajssms-484	260	48	benefits	benefit	NOUN
ajssms-484	260	49	to	to	ADP
ajssms-484	260	50	the	the	DET
ajssms-484	260	51	organizations	organization	NOUN
ajssms-484	260	52	that	that	PRON
ajssms-484	260	53	generate	generate	VERB
ajssms-484	260	54	a	a	DET
ajssms-484	260	55	lot	lot	NOUN
ajssms-484	260	56	of	of	ADP
ajssms-484	260	57	information	information	NOUN
ajssms-484	260	58	about	about	ADP
ajssms-484	260	59	customerss	customerss	ADJ
ajssms-484	260	60	(	(	PUNCT
ajssms-484	260	61	kotler	kotler	NOUN
ajssms-484	260	62	,	,	PUNCT
ajssms-484	260	63	2002	2002	NUM
ajssms-484	260	64	)	)	PUNCT
ajssms-484	260	65	in	in	ADP
ajssms-484	260	66	addition	addition	NOUN
ajssms-484	260	67	to	to	ADP
ajssms-484	260	68	this	this	PRON
ajssms-484	260	69	,	,	PUNCT
ajssms-484	260	70	gronroos	gronroos	PROPN
ajssms-484	260	71	(	(	PUNCT
ajssms-484	260	72	2006	2006	NUM
ajssms-484	260	73	)	)	PUNCT
ajssms-484	260	74	that	that	SCONJ
ajssms-484	260	75	service	service	NOUN
ajssms-484	260	76	organizations	organization	NOUN
ajssms-484	260	77	for	for	ADP
ajssms-484	260	78	their	their	PRON
ajssms-484	260	79	intrinsic	intrinsic	ADJ
ajssms-484	260	80	characteristics	characteristic	NOUN
ajssms-484	260	81	of	of	ADP
ajssms-484	260	82	the	the	DET
ajssms-484	260	83	production	production	NOUN
ajssms-484	260	84	and	and	CCONJ
ajssms-484	260	85	consumption	consumption	NOUN
ajssms-484	260	86	are	be	AUX
ajssms-484	260	87	inseparable	inseparable	ADJ
ajssms-484	260	88	elements	element	NOUN
ajssms-484	260	89	necessary	necessary	ADJ
ajssms-484	260	90	to	to	PART
ajssms-484	260	91	build	build	VERB
ajssms-484	260	92	relationships	relationship	NOUN
ajssms-484	260	93	with	with	ADP
ajssms-484	260	94	customerss	customerss	NOUN
ajssms-484	260	95	.	.	PUNCT
ajssms-484	261	1	accordingly	accordingly	ADV
ajssms-484	261	2	,	,	PUNCT
ajssms-484	261	3	crm	crm	PROPN
ajssms-484	261	4	will	will	AUX
ajssms-484	261	5	be	be	AUX
ajssms-484	261	6	ideally	ideally	ADV
ajssms-484	261	7	suited	suit	VERB
ajssms-484	261	8	to	to	ADP
ajssms-484	261	9	the	the	DET
ajssms-484	261	10	hotel	hotel	NOUN
ajssms-484	261	11	industry	industry	NOUN
ajssms-484	261	12	,	,	PUNCT
ajssms-484	261	13	especially	especially	ADV
ajssms-484	261	14	when	when	SCONJ
ajssms-484	261	15	implementing	implement	VERB
ajssms-484	261	16	it	it	PRON
ajssms-484	261	17	successfully	successfully	ADV
ajssms-484	261	18	and	and	CCONJ
ajssms-484	261	19	effectively	effectively	ADV
ajssms-484	261	20	,	,	PUNCT
ajssms-484	261	21	taking	take	VERB
ajssms-484	261	22	into	into	ADP
ajssms-484	261	23	our	our	PRON
ajssms-484	261	24	account	account	NOUN
ajssms-484	261	25	that	that	SCONJ
ajssms-484	261	26	hotels	hotel	NOUN
ajssms-484	261	27	receive	receive	VERB
ajssms-484	261	28	a	a	DET
ajssms-484	261	29	lot	lot	NOUN
ajssms-484	261	30	of	of	ADP
ajssms-484	261	31	data	datum	NOUN
ajssms-484	261	32	about	about	ADP
ajssms-484	261	33	customers	customer	NOUN
ajssms-484	261	34	.	.	PUNCT
ajssms-484	262	1	such	such	ADJ
ajssms-484	262	2	data	datum	NOUN
ajssms-484	262	3	can	can	AUX
ajssms-484	262	4	be	be	AUX
ajssms-484	262	5	transformed	transform	VERB
ajssms-484	262	6	into	into	ADP
ajssms-484	262	7	useful	useful	ADJ
ajssms-484	262	8	knowledge	knowledge	NOUN
ajssms-484	262	9	about	about	ADP
ajssms-484	262	10	them	they	PRON
ajssms-484	262	11	(	(	PUNCT
ajssms-484	262	12	dev	dev	NOUN
ajssms-484	262	13	and	and	CCONJ
ajssms-484	262	14	olsen	olsen	NOUN
ajssms-484	262	15	,	,	PUNCT
ajssms-484	262	16	2000	2000	NUM
ajssms-484	262	17	;	;	PUNCT
ajssms-484	262	18	kotler	kotler	NOUN
ajssms-484	262	19	,	,	PUNCT
ajssms-484	262	20	2002	2002	NUM
ajssms-484	262	21	;	;	PUNCT
ajssms-484	262	22	lin	lin	PROPN
ajssms-484	262	23	and	and	CCONJ
ajssms-484	262	24	su	su	PROPN
ajssms-484	262	25	,	,	PUNCT
ajssms-484	262	26	2003	2003	NUM
ajssms-484	262	27	;	;	PUNCT
ajssms-484	262	28	mguyen	mguyen	PROPN
ajssms-484	262	29	et	et	PROPN
ajssms-484	262	30	al	al	PROPN
ajssms-484	262	31	.	.	PROPN
ajssms-484	262	32	,	,	PUNCT
ajssms-484	262	33	2007	2007	NUM
ajssms-484	262	34	;	;	PUNCT
ajssms-484	262	35	nasution	nasution	NOUN
ajssms-484	262	36	and	and	CCONJ
ajssms-484	262	37	mavondo	mavondo	NOUN
ajssms-484	262	38	,	,	PUNCT
ajssms-484	262	39	2008	2008	NUM
ajssms-484	262	40	)	)	PUNCT
ajssms-484	262	41	.	.	PUNCT
ajssms-484	263	1	a2	a2	PROPN
ajssms-484	263	2	:	:	PUNCT
ajssms-484	263	3	verdugo	verdugo	PROPN
ajssms-484	263	4	et	et	PROPN
ajssms-484	263	5	al	al	PROPN
ajssms-484	263	6	.	.	PROPN
ajssms-484	263	7	(	(	PUNCT
ajssms-484	263	8	2009	2009	NUM
ajssms-484	263	9	)	)	PUNCT
ajssms-484	263	10	suffice	suffice	VERB
ajssms-484	263	11	it	it	PRON
ajssms-484	263	12	to	to	PART
ajssms-484	263	13	say	say	VERB
ajssms-484	263	14	that	that	SCONJ
ajssms-484	263	15	hotel	hotel	NOUN
ajssms-484	263	16	industry	industry	NOUN
ajssms-484	263	17	,	,	PUNCT
ajssms-484	263	18	like	like	ADP
ajssms-484	263	19	any	any	DET
ajssms-484	263	20	business	business	NOUN
ajssms-484	263	21	sector	sector	NOUN
ajssms-484	263	22	has	have	VERB
ajssms-484	263	23	to	to	PART
ajssms-484	263	24	be	be	AUX
ajssms-484	263	25	highly	highly	ADV
ajssms-484	263	26	competitive	competitive	ADJ
ajssms-484	263	27	to	to	PART
ajssms-484	263	28	be	be	AUX
ajssms-484	263	29	able	able	ADJ
ajssms-484	263	30	to	to	PART
ajssms-484	263	31	do	do	VERB
ajssms-484	263	32	well	well	ADV
ajssms-484	263	33	in	in	ADP
ajssms-484	263	34	the	the	DET
ajssms-484	263	35	business	business	NOUN
ajssms-484	263	36	environment	environment	NOUN
ajssms-484	263	37	,	,	PUNCT
ajssms-484	263	38	therefore	therefore	ADV
ajssms-484	263	39	,	,	PUNCT
ajssms-484	263	40	it	it	PRON
ajssms-484	263	41	is	be	AUX
ajssms-484	263	42	of	of	ADP
ajssms-484	263	43	vital	vital	ADJ
ajssms-484	263	44	importance	importance	NOUN
ajssms-484	263	45	for	for	SCONJ
ajssms-484	263	46	it	it	PRON
ajssms-484	263	47	to	to	PART
ajssms-484	263	48	encourage	encourage	VERB
ajssms-484	263	49	behavioral	behavioral	ADJ
ajssms-484	263	50	patterns	pattern	NOUN
ajssms-484	263	51	of	of	ADP
ajssms-484	263	52	continuous	continuous	ADJ
ajssms-484	263	53	re	re	NOUN
ajssms-484	263	54	-	-	NOUN
ajssms-484	263	55	purchase	purchase	NOUN
ajssms-484	263	56	and	and	CCONJ
ajssms-484	263	57	to	to	PART
ajssms-484	263	58	retain	retain	VERB
ajssms-484	263	59	customers	customer	NOUN
ajssms-484	263	60	longer	long	ADV
ajssms-484	263	61	.	.	PUNCT
ajssms-484	264	1	thus	thus	ADV
ajssms-484	264	2	,	,	PUNCT
ajssms-484	264	3	it	it	PRON
ajssms-484	264	4	is	be	AUX
ajssms-484	264	5	evident	evident	ADJ
ajssms-484	264	6	that	that	SCONJ
ajssms-484	264	7	such	such	ADJ
ajssms-484	264	8	ambitious	ambitious	ADJ
ajssms-484	264	9	aims	aim	NOUN
ajssms-484	264	10	can	can	AUX
ajssms-484	264	11	only	only	ADV
ajssms-484	264	12	be	be	AUX
ajssms-484	264	13	achieved	achieve	VERB
ajssms-484	264	14	through	through	ADP
ajssms-484	264	15	implementing	implement	VERB
ajssms-484	264	16	crm	crm	NOUN
ajssms-484	264	17	(	(	PUNCT
ajssms-484	264	18	customer	customer	NOUN
ajssms-484	264	19	relationship	relationship	NOUN
ajssms-484	264	20	management	management	NOUN
ajssms-484	264	21	)	)	PUNCT
ajssms-484	264	22	,	,	PUNCT
ajssms-484	264	23	which	which	PRON
ajssms-484	264	24	will	will	AUX
ajssms-484	264	25	result	result	VERB
ajssms-484	264	26	in	in	ADP
ajssms-484	264	27	establishing	establish	VERB
ajssms-484	264	28	fruitful	fruitful	ADJ
ajssms-484	264	29	relationship	relationship	NOUN
ajssms-484	264	30	between	between	ADP
ajssms-484	264	31	organizations	organization	NOUN
ajssms-484	264	32	and	and	CCONJ
ajssms-484	264	33	their	their	PRON
ajssms-484	264	34	customers	customer	NOUN
ajssms-484	264	35	.	.	PUNCT
ajssms-484	265	1	a3	a3	PROPN
ajssms-484	265	2	:	:	PUNCT
ajssms-484	265	3	mylonakis	mylonakis	PROPN
ajssms-484	265	4	(	(	PUNCT
ajssms-484	265	5	2009	2009	NUM
ajssms-484	265	6	)	)	PUNCT
ajssms-484	265	7	mentions	mention	NOUN
ajssms-484	265	8	,	,	PUNCT
ajssms-484	265	9	moreover	moreover	ADV
ajssms-484	265	10	,	,	PUNCT
ajssms-484	265	11	it	it	PRON
ajssms-484	265	12	goes	go	VERB
ajssms-484	265	13	without	without	ADP
ajssms-484	265	14	saying	say	VERB
ajssms-484	265	15	that	that	SCONJ
ajssms-484	265	16	growing	grow	VERB
ajssms-484	265	17	customersacquisition	customersacquisition	NOUN
ajssms-484	265	18	costs	cost	NOUN
ajssms-484	265	19	,	,	PUNCT
ajssms-484	265	20	rising	rise	VERB
ajssms-484	265	21	customers	customer	NOUN
ajssms-484	265	22	’	’	PART
ajssms-484	265	23	expectations	expectation	NOUN
ajssms-484	265	24	,	,	PUNCT
ajssms-484	265	25	price	price	NOUN
ajssms-484	265	26	-	-	PUNCT
ajssms-484	265	27	sensitive	sensitive	ADJ
ajssms-484	265	28	travelers	traveler	NOUN
ajssms-484	265	29	,	,	PUNCT
ajssms-484	265	30	more	more	ADV
ajssms-484	265	31	sophisticated	sophisticated	ADJ
ajssms-484	265	32	clients	client	NOUN
ajssms-484	265	33	,	,	PUNCT
ajssms-484	265	34	uncertain	uncertain	ADJ
ajssms-484	265	35	market	market	NOUN
ajssms-484	265	36	and	and	CCONJ
ajssms-484	265	37	less	less	ADJ
ajssms-484	265	38	brand	brand	NOUN
ajssms-484	265	39	loyalty	loyalty	NOUN
ajssms-484	265	40	are	be	AUX
ajssms-484	265	41	all	all	PRON
ajssms-484	265	42	key	key	ADJ
ajssms-484	265	43	factors	factor	NOUN
ajssms-484	265	44	,	,	PUNCT
ajssms-484	265	45	which	which	PRON
ajssms-484	265	46	strongly	strongly	ADV
ajssms-484	265	47	urge	urge	VERB
ajssms-484	265	48	hotels	hotel	NOUN
ajssms-484	265	49	to	to	PART
ajssms-484	265	50	focus	focus	VERB
ajssms-484	265	51	on	on	ADP
ajssms-484	265	52	crm	crm	PROPN
ajssms-484	265	53	as	as	ADP
ajssms-484	265	54	a	a	DET
ajssms-484	265	55	useful	useful	ADJ
ajssms-484	265	56	strategy	strategy	NOUN
ajssms-484	265	57	.	.	PUNCT
ajssms-484	266	1	needless	needless	ADJ
ajssms-484	266	2	to	to	PART
ajssms-484	266	3	say	say	VERB
ajssms-484	266	4	,	,	PUNCT
ajssms-484	266	5	crm	crm	PROPN
ajssms-484	266	6	is	be	AUX
ajssms-484	266	7	widely	widely	ADV
ajssms-484	266	8	considered	consider	VERB
ajssms-484	266	9	as	as	ADP
ajssms-484	266	10	one	one	NUM
ajssms-484	266	11	of	of	ADP
ajssms-484	266	12	the	the	DET
ajssms-484	266	13	most	most	ADV
ajssms-484	266	14	effective	effective	ADJ
ajssms-484	266	15	ways	way	NOUN
ajssms-484	266	16	to	to	PART
ajssms-484	266	17	facilitate	facilitate	VERB
ajssms-484	266	18	developing	develop	VERB
ajssms-484	266	19	and	and	CCONJ
ajssms-484	266	20	expanding	expand	VERB
ajssms-484	266	21	the	the	DET
ajssms-484	266	22	customers	customer	NOUN
ajssms-484	266	23	'	'	PART
ajssms-484	266	24	base	base	NOUN
ajssms-484	266	25	that	that	PRON
ajssms-484	266	26	,	,	PUNCT
ajssms-484	266	27	in	in	ADP
ajssms-484	266	28	turn	turn	NOUN
ajssms-484	266	29	,	,	PUNCT
ajssms-484	266	30	will	will	AUX
ajssms-484	266	31	assist	assist	VERB
ajssms-484	266	32	in	in	ADP
ajssms-484	266	33	enhancing	enhance	VERB
ajssms-484	266	34	profitability	profitability	NOUN
ajssms-484	266	35	and	and	CCONJ
ajssms-484	266	36	customer	customer	NOUN
ajssms-484	266	37	’s	’s	PART
ajssms-484	266	38	loyalty	loyalty	NOUN
ajssms-484	266	39	.	.	PUNCT
ajssms-484	267	1	p1	p1	NOUN
ajssms-484	267	2	:	:	PUNCT
ajssms-484	267	3	reports	report	VERB
ajssms-484	267	4	that	that	SCONJ
ajssms-484	267	5	in	in	ADP
ajssms-484	267	6	the	the	DET
ajssms-484	267	7	commercial	commercial	ADJ
ajssms-484	267	8	world	world	NOUN
ajssms-484	267	9	the	the	DET
ajssms-484	267	10	importance	importance	NOUN
ajssms-484	267	11	of	of	ADP
ajssms-484	267	12	retaining	retain	VERB
ajssms-484	267	13	existing	exist	VERB
ajssms-484	267	14	customers	customer	NOUN
ajssms-484	267	15	and	and	CCONJ
ajssms-484	267	16	expanding	expand	VERB
ajssms-484	267	17	business	business	NOUN
ajssms-484	267	18	is	be	AUX
ajssms-484	267	19	paramount	paramount	ADJ
ajssms-484	267	20	.	.	PUNCT
ajssms-484	268	1	the	the	DET
ajssms-484	268	2	costs	cost	NOUN
ajssms-484	268	3	associated	associate	VERB
ajssms-484	268	4	with	with	ADP
ajssms-484	268	5	finding	find	VERB
ajssms-484	268	6	new	new	ADJ
ajssms-484	268	7	customers	customer	NOUN
ajssms-484	268	8	mean	mean	VERB
ajssms-484	268	9	that	that	SCONJ
ajssms-484	268	10	every	every	DET
ajssms-484	268	11	existing	exist	VERB
ajssms-484	268	12	customers	customer	NOUN
ajssms-484	268	13	could	could	AUX
ajssms-484	268	14	be	be	AUX
ajssms-484	268	15	important	important	ADJ
ajssms-484	268	16	.	.	PUNCT
ajssms-484	269	1	a	a	DET
ajssms-484	269	2	recent	recent	ADJ
ajssms-484	269	3	practice	practice	NOUN
ajssms-484	269	4	observed	observe	VERB
ajssms-484	269	5	that	that	SCONJ
ajssms-484	269	6	hotel	hotel	NOUN
ajssms-484	269	7	business	business	NOUN
ajssms-484	269	8	management	management	NOUN
ajssms-484	269	9	is	be	AUX
ajssms-484	269	10	the	the	DET
ajssms-484	269	11	best	good	ADJ
ajssms-484	269	12	it	it	PRON
ajssms-484	269	13	has	have	AUX
ajssms-484	269	14	ever	ever	ADV
ajssms-484	269	15	been	be	AUX
ajssms-484	269	16	,	,	PUNCT
ajssms-484	269	17	in	in	ADP
ajssms-484	269	18	that	that	DET
ajssms-484	269	19	costs	cost	NOUN
ajssms-484	269	20	are	be	AUX
ajssms-484	269	21	under	under	ADP
ajssms-484	269	22	control	control	NOUN
ajssms-484	269	23	in	in	ADP
ajssms-484	269	24	a	a	DET
ajssms-484	269	25	better	well	ADV
ajssms-484	269	26	more	more	ADV
ajssms-484	269	27	effective	effective	ADJ
ajssms-484	269	28	way	way	NOUN
ajssms-484	269	29	than	than	ADP
ajssms-484	269	30	ever	ever	ADV
ajssms-484	269	31	before	before	ADV
ajssms-484	269	32	.	.	PUNCT
ajssms-484	270	1	well	well	INTJ
ajssms-484	270	2	good	good	ADJ
ajssms-484	270	3	for	for	ADP
ajssms-484	270	4	them	they	PRON
ajssms-484	270	5	!	!	PUNCT
ajssms-484	271	1	but	but	CCONJ
ajssms-484	271	2	how	how	SCONJ
ajssms-484	271	3	will	will	AUX
ajssms-484	271	4	that	that	DET
ajssms-484	271	5	control	control	NOUN
ajssms-484	271	6	affect	affect	VERB
ajssms-484	271	7	their	their	PRON
ajssms-484	271	8	ability	ability	NOUN
ajssms-484	271	9	to	to	PART
ajssms-484	271	10	be	be	AUX
ajssms-484	271	11	competitive	competitive	ADJ
ajssms-484	271	12	?	?	PUNCT
ajssms-484	272	1	and	and	CCONJ
ajssms-484	272	2	how	how	SCONJ
ajssms-484	272	3	will	will	AUX
ajssms-484	272	4	that	that	PRON
ajssms-484	272	5	affect	affect	VERB
ajssms-484	272	6	brands	brand	NOUN
ajssms-484	272	7	that	that	PRON
ajssms-484	272	8	rely	rely	VERB
ajssms-484	272	9	on	on	ADP
ajssms-484	272	10	quality	quality	NOUN
ajssms-484	272	11	of	of	ADP
ajssms-484	272	12	service	service	NOUN
ajssms-484	272	13	to	to	PART
ajssms-484	272	14	differentiate	differentiate	VERB
ajssms-484	272	15	them	they	PRON
ajssms-484	272	16	from	from	ADP
ajssms-484	272	17	the	the	DET
ajssms-484	272	18	others	other	NOUN
ajssms-484	272	19	?	?	PUNCT
ajssms-484	273	1	how	how	SCONJ
ajssms-484	273	2	will	will	AUX
ajssms-484	273	3	hotels	hotel	NOUN
ajssms-484	273	4	regain	regain	VERB
ajssms-484	273	5	the	the	DET
ajssms-484	273	6	sales	sale	NOUN
ajssms-484	273	7	and	and	CCONJ
ajssms-484	273	8	marketing	marketing	NOUN
ajssms-484	273	9	ground	ground	NOUN
ajssms-484	273	10	lost	lose	VERB
ajssms-484	273	11	whilst	whilst	ADV
ajssms-484	273	12	busy	busy	ADJ
ajssms-484	273	13	reducing	reduce	VERB
ajssms-484	273	14	overheads	overhead	NOUN
ajssms-484	273	15	?	?	PUNCT
ajssms-484	273	16	and	and	CCONJ
ajssms-484	273	17	thereby	thereby	ADV
ajssms-484	273	18	maximize	maximize	VERB
ajssms-484	273	19	the	the	DET
ajssms-484	273	20	returns	return	NOUN
ajssms-484	273	21	owners	owner	NOUN
ajssms-484	273	22	expect	expect	VERB
ajssms-484	273	23	from	from	ADP
ajssms-484	273	24	their	their	PRON
ajssms-484	273	25	assets	asset	NOUN
ajssms-484	273	26	?	?	PUNCT
ajssms-484	274	1	a	a	DET
ajssms-484	274	2	dilemma	dilemma	NOUN
ajssms-484	274	3	,	,	PUNCT
ajssms-484	274	4	if	if	SCONJ
ajssms-484	274	5	they	they	PRON
ajssms-484	274	6	are	be	AUX
ajssms-484	274	7	to	to	PART
ajssms-484	274	8	remain	remain	VERB
ajssms-484	274	9	profitable	profitable	ADJ
ajssms-484	274	10	.	.	PUNCT
ajssms-484	275	1	p2	p2	PROPN
ajssms-484	275	2	:	:	PUNCT
ajssms-484	275	3	unbolt	unbolt	VERB
ajssms-484	275	4	the	the	DET
ajssms-484	275	5	solutions	solution	NOUN
ajssms-484	275	6	for	for	ADP
ajssms-484	275	7	that	that	PRON
ajssms-484	275	8	could	could	AUX
ajssms-484	275	9	be	be	AUX
ajssms-484	275	10	considered	consider	VERB
ajssms-484	275	11	to	to	PART
ajssms-484	275	12	be	be	AUX
ajssms-484	275	13	revolutionary	revolutionary	ADJ
ajssms-484	275	14	,	,	PUNCT
ajssms-484	275	15	which	which	PRON
ajssms-484	275	16	may	may	AUX
ajssms-484	275	17	be	be	AUX
ajssms-484	275	18	a	a	DET
ajssms-484	275	19	problem	problem	NOUN
ajssms-484	275	20	for	for	ADP
ajssms-484	275	21	a	a	DET
ajssms-484	275	22	'	'	PUNCT
ajssms-484	275	23	traditional	traditional	ADJ
ajssms-484	275	24	'	'	PUNCT
ajssms-484	275	25	business	business	NOUN
ajssms-484	275	26	.	.	PUNCT
ajssms-484	276	1	so	so	ADV
ajssms-484	276	2	what	what	PRON
ajssms-484	276	3	is	be	AUX
ajssms-484	276	4	needed	need	VERB
ajssms-484	276	5	is	be	AUX
ajssms-484	276	6	a	a	DET
ajssms-484	276	7	change	change	NOUN
ajssms-484	276	8	in	in	ADP
ajssms-484	276	9	mindset	mindset	NOUN
ajssms-484	276	10	throughout	throughout	ADP
ajssms-484	276	11	'	'	PUNCT
ajssms-484	276	12	the	the	DET
ajssms-484	276	13	organization	organization	NOUN
ajssms-484	276	14	'	'	PUNCT
ajssms-484	276	15	.	.	PUNCT
ajssms-484	277	1	if	if	SCONJ
ajssms-484	277	2	a	a	DET
ajssms-484	277	3	crm	crm	NOUN
ajssms-484	277	4	strategy	strategy	NOUN
ajssms-484	277	5	is	be	AUX
ajssms-484	277	6	to	to	PART
ajssms-484	277	7	succeed	succeed	VERB
ajssms-484	277	8	,	,	PUNCT
ajssms-484	277	9	then	then	ADV
ajssms-484	277	10	everyone	everyone	PRON
ajssms-484	277	11	in	in	ADP
ajssms-484	277	12	the	the	DET
ajssms-484	277	13	organization	organization	NOUN
ajssms-484	277	14	must	must	AUX
ajssms-484	277	15	know	know	VERB
ajssms-484	277	16	the	the	DET
ajssms-484	277	17	whole	whole	ADJ
ajssms-484	277	18	picture	picture	NOUN
ajssms-484	277	19	and	and	CCONJ
ajssms-484	277	20	understand	understand	VERB
ajssms-484	277	21	why	why	SCONJ
ajssms-484	277	22	customers	customer	NOUN
ajssms-484	277	23	are	be	AUX
ajssms-484	277	24	important	important	ADJ
ajssms-484	277	25	and	and	CCONJ
ajssms-484	277	26	if	if	SCONJ
ajssms-484	277	27	service	service	NOUN
ajssms-484	277	28	delivery	delivery	NOUN
ajssms-484	277	29	is	be	AUX
ajssms-484	277	30	to	to	PART
ajssms-484	277	31	be	be	AUX
ajssms-484	277	32	consistently	consistently	ADV
ajssms-484	277	33	good	good	ADJ
ajssms-484	277	34	,	,	PUNCT
ajssms-484	277	35	also	also	ADV
ajssms-484	277	36	believe	believe	VERB
ajssms-484	277	37	it	it	PRON
ajssms-484	277	38	.	.	PUNCT
ajssms-484	278	1	what	what	PRON
ajssms-484	278	2	is	be	AUX
ajssms-484	278	3	often	often	ADV
ajssms-484	278	4	overlooked	overlook	VERB
ajssms-484	278	5	is	be	AUX
ajssms-484	278	6	that	that	PRON
ajssms-484	278	7	asian	asian	ADJ
ajssms-484	278	8	journal	journal	NOUN
ajssms-484	278	9	of	of	ADP
ajssms-484	278	10	social	social	ADJ
ajssms-484	278	11	sciences	sciences	PROPN
ajssms-484	278	12	and	and	CCONJ
ajssms-484	278	13	management	management	NOUN
ajssms-484	278	14	studies	study	NOUN
ajssms-484	278	15	,	,	PUNCT
ajssms-484	278	16	2016	2016	NUM
ajssms-484	278	17	,	,	PUNCT
ajssms-484	278	18	3(3):163	3(3):163	NUM
ajssms-484	278	19	-	-	SYM
ajssms-484	278	20	172	172	NUM
ajssms-484	278	21	170	170	NUM
ajssms-484	278	22	customers	customer	NOUN
ajssms-484	278	23	are	be	AUX
ajssms-484	278	24	fickle	fickle	ADJ
ajssms-484	278	25	and	and	CCONJ
ajssms-484	278	26	therefore	therefore	ADV
ajssms-484	278	27	unpredictable	unpredictable	ADJ
ajssms-484	278	28	,	,	PUNCT
ajssms-484	278	29	when	when	SCONJ
ajssms-484	278	30	choosing	choose	VERB
ajssms-484	278	31	where	where	SCONJ
ajssms-484	278	32	and	and	CCONJ
ajssms-484	278	33	what	what	PRON
ajssms-484	278	34	they	they	PRON
ajssms-484	278	35	buy	buy	VERB
ajssms-484	278	36	.	.	PUNCT
ajssms-484	279	1	additionally	additionally	ADV
ajssms-484	279	2	,	,	PUNCT
ajssms-484	279	3	reliability	reliability	NOUN
ajssms-484	279	4	and	and	CCONJ
ajssms-484	279	5	consistency	consistency	NOUN
ajssms-484	279	6	of	of	ADP
ajssms-484	279	7	repeat	repeat	NOUN
ajssms-484	279	8	purchases	purchase	NOUN
ajssms-484	279	9	are	be	AUX
ajssms-484	279	10	hindered	hinder	VERB
ajssms-484	279	11	by	by	ADP
ajssms-484	279	12	the	the	DET
ajssms-484	279	13	changing	change	VERB
ajssms-484	279	14	environment	environment	NOUN
ajssms-484	279	15	we	we	PRON
ajssms-484	279	16	find	find	VERB
ajssms-484	279	17	ourselves	ourselves	PRON
ajssms-484	279	18	in	in	ADP
ajssms-484	279	19	.	.	PUNCT
ajssms-484	280	1	p3	p3	PROPN
ajssms-484	280	2	:	:	PUNCT
ajssms-484	280	3	comments	comment	VERB
ajssms-484	280	4	that	that	SCONJ
ajssms-484	280	5	with	with	ADP
ajssms-484	280	6	the	the	DET
ajssms-484	280	7	opportunities	opportunity	NOUN
ajssms-484	280	8	for	for	ADP
ajssms-484	280	9	wider	wide	ADJ
ajssms-484	280	10	choices	choice	NOUN
ajssms-484	280	11	increasing	increase	VERB
ajssms-484	280	12	,	,	PUNCT
ajssms-484	280	13	we	we	PRON
ajssms-484	280	14	should	should	AUX
ajssms-484	280	15	acknowledge	acknowledge	VERB
ajssms-484	280	16	our	our	PRON
ajssms-484	280	17	customers	customer	NOUN
ajssms-484	280	18	’	’	PART
ajssms-484	280	19	behavior	behavior	NOUN
ajssms-484	280	20	in	in	ADP
ajssms-484	280	21	this	this	DET
ajssms-484	280	22	context	context	NOUN
ajssms-484	280	23	,	,	PUNCT
ajssms-484	280	24	and	and	CCONJ
ajssms-484	280	25	mix	mix	VERB
ajssms-484	280	26	that	that	PRON
ajssms-484	280	27	together	together	ADV
ajssms-484	280	28	with	with	ADP
ajssms-484	280	29	their	their	PRON
ajssms-484	280	30	'	'	PUNCT
ajssms-484	280	31	history	history	NOUN
ajssms-484	280	32	'	'	PUNCT
ajssms-484	280	33	to	to	PART
ajssms-484	280	34	help	help	VERB
ajssms-484	280	35	determine	determine	VERB
ajssms-484	280	36	future	future	ADJ
ajssms-484	280	37	sales	sale	NOUN
ajssms-484	280	38	and	and	CCONJ
ajssms-484	280	39	marketing	marketing	NOUN
ajssms-484	280	40	to	to	ADP
ajssms-484	280	41	them	they	PRON
ajssms-484	280	42	and	and	CCONJ
ajssms-484	280	43	thereby	thereby	ADV
ajssms-484	280	44	ensure	ensure	VERB
ajssms-484	280	45	a	a	DET
ajssms-484	280	46	greater	great	ADJ
ajssms-484	280	47	chance	chance	NOUN
ajssms-484	280	48	of	of	ADP
ajssms-484	280	49	attracting	attract	VERB
ajssms-484	280	50	repeat	repeat	NOUN
ajssms-484	280	51	purchases	purchase	NOUN
ajssms-484	280	52	in	in	ADP
ajssms-484	280	53	the	the	DET
ajssms-484	280	54	future	future	NOUN
ajssms-484	280	55	.	.	PUNCT
ajssms-484	281	1	the	the	DET
ajssms-484	281	2	more	more	ADJ
ajssms-484	281	3	opportunities	opportunity	NOUN
ajssms-484	281	4	that	that	PRON
ajssms-484	281	5	a	a	DET
ajssms-484	281	6	customers	customer	NOUN
ajssms-484	281	7	has	have	VERB
ajssms-484	281	8	to	to	PART
ajssms-484	281	9	conduct	conduct	VERB
ajssms-484	281	10	business	business	NOUN
ajssms-484	281	11	with	with	ADP
ajssms-484	281	12	your	your	PRON
ajssms-484	281	13	company	company	NOUN
ajssms-484	281	14	the	the	PRON
ajssms-484	281	15	better	well	ADJ
ajssms-484	281	16	,	,	PUNCT
ajssms-484	281	17	and	and	CCONJ
ajssms-484	281	18	one	one	NUM
ajssms-484	281	19	way	way	NOUN
ajssms-484	281	20	of	of	ADP
ajssms-484	281	21	achieving	achieve	VERB
ajssms-484	281	22	this	this	PRON
ajssms-484	281	23	is	be	AUX
ajssms-484	281	24	by	by	ADP
ajssms-484	281	25	opening	open	VERB
ajssms-484	281	26	up	up	ADP
ajssms-484	281	27	channels	channel	NOUN
ajssms-484	281	28	such	such	ADJ
ajssms-484	281	29	as	as	ADP
ajssms-484	281	30	direct	direct	ADJ
ajssms-484	281	31	sales	sale	NOUN
ajssms-484	281	32	,	,	PUNCT
ajssms-484	281	33	online	online	ADJ
ajssms-484	281	34	sales	sale	NOUN
ajssms-484	281	35	,	,	PUNCT
ajssms-484	281	36	franchises	franchise	NOUN
ajssms-484	281	37	,	,	PUNCT
ajssms-484	281	38	use	use	NOUN
ajssms-484	281	39	of	of	ADP
ajssms-484	281	40	agents	agent	NOUN
ajssms-484	281	41	,	,	PUNCT
ajssms-484	281	42	etc	etc	X
ajssms-484	281	43	.	.	X
ajssms-484	281	44	however	however	ADV
ajssms-484	281	45	,	,	PUNCT
ajssms-484	281	46	the	the	DET
ajssms-484	281	47	more	more	ADJ
ajssms-484	281	48	channels	channel	NOUN
ajssms-484	281	49	you	you	PRON
ajssms-484	281	50	have	have	VERB
ajssms-484	281	51	,	,	PUNCT
ajssms-484	281	52	the	the	PRON
ajssms-484	281	53	greater	great	ADJ
ajssms-484	281	54	the	the	DET
ajssms-484	281	55	need	need	NOUN
ajssms-484	281	56	to	to	PART
ajssms-484	281	57	manage	manage	VERB
ajssms-484	281	58	your	your	PRON
ajssms-484	281	59	interaction	interaction	NOUN
ajssms-484	281	60	with	with	ADP
ajssms-484	281	61	your	your	PRON
ajssms-484	281	62	customers	customer	NOUN
ajssms-484	281	63	base	base	VERB
ajssms-484	281	64	.	.	PUNCT
ajssms-484	282	1	6.6	6.6	NUM
ajssms-484	282	2	.	.	PUNCT
ajssms-484	282	3	orientation	orientation	NOUN
ajssms-484	282	4	towards	towards	ADP
ajssms-484	282	5	internal	internal	ADJ
ajssms-484	282	6	market	market	NOUN
ajssms-484	282	7	orientation	orientation	NOUN
ajssms-484	282	8	a1	a1	NOUN
ajssms-484	282	9	:	:	PUNCT
ajssms-484	282	10	according	accord	VERB
ajssms-484	282	11	to	to	ADP
ajssms-484	282	12	tim	tim	PROPN
ajssms-484	282	13	and	and	CCONJ
ajssms-484	282	14	davis	davis	PROPN
ajssms-484	282	15	(	(	PUNCT
ajssms-484	282	16	2001	2001	NUM
ajssms-484	282	17	)	)	PUNCT
ajssms-484	282	18	internal	internal	ADJ
ajssms-484	282	19	marketing	marketing	NOUN
ajssms-484	282	20	is	be	AUX
ajssms-484	282	21	critical	critical	ADJ
ajssms-484	282	22	and	and	CCONJ
ajssms-484	282	23	fundamental	fundamental	ADJ
ajssms-484	282	24	activity	activity	NOUN
ajssms-484	282	25	to	to	PART
ajssms-484	282	26	create	create	VERB
ajssms-484	282	27	a	a	DET
ajssms-484	282	28	customer	customer	NOUN
ajssms-484	282	29	-	-	PUNCT
ajssms-484	282	30	focused	focus	VERB
ajssms-484	282	31	organizational	organizational	ADJ
ajssms-484	282	32	culture	culture	NOUN
ajssms-484	282	33	with	with	ADP
ajssms-484	282	34	an	an	DET
ajssms-484	282	35	aim	aim	NOUN
ajssms-484	282	36	to	to	PART
ajssms-484	282	37	establish	establish	VERB
ajssms-484	282	38	internal	internal	ADJ
ajssms-484	282	39	and	and	CCONJ
ajssms-484	282	40	external	external	ADJ
ajssms-484	282	41	awareness	awareness	NOUN
ajssms-484	282	42	of	of	ADP
ajssms-484	282	43	customers	customer	NOUN
ajssms-484	282	44	by	by	ADP
ajssms-484	282	45	removing	remove	VERB
ajssms-484	282	46	barriers	barrier	NOUN
ajssms-484	282	47	which	which	PRON
ajssms-484	282	48	are	be	AUX
ajssms-484	282	49	obstacles	obstacle	NOUN
ajssms-484	282	50	of	of	ADP
ajssms-484	282	51	organizational	organizational	ADJ
ajssms-484	282	52	effectiveness	effectiveness	NOUN
ajssms-484	282	53	(	(	PUNCT
ajssms-484	282	54	christopher	christopher	PROPN
ajssms-484	282	55	et	et	PROPN
ajssms-484	282	56	al	al	PROPN
ajssms-484	282	57	.	.	PROPN
ajssms-484	282	58	,	,	PUNCT
ajssms-484	282	59	1991	1991	NUM
ajssms-484	282	60	)	)	PUNCT
ajssms-484	282	61	.	.	PUNCT
ajssms-484	283	1	berry	berry	VERB
ajssms-484	283	2	and	and	CCONJ
ajssms-484	283	3	parasuraman	parasuraman	NOUN
ajssms-484	283	4	(	(	PUNCT
ajssms-484	283	5	1991	1991	NUM
ajssms-484	283	6	)	)	PUNCT
ajssms-484	283	7	define	define	VERB
ajssms-484	283	8	internal	internal	ADJ
ajssms-484	283	9	marketing	marketing	NOUN
ajssms-484	283	10	as	as	ADP
ajssms-484	283	11	:	:	PUNCT
ajssms-484	283	12	―attracting	―attracting	NOUN
ajssms-484	283	13	,	,	PUNCT
ajssms-484	283	14	developing	develop	VERB
ajssms-484	283	15	,	,	PUNCT
ajssms-484	283	16	motivating	motivating	NOUN
ajssms-484	283	17	and	and	CCONJ
ajssms-484	283	18	retaining	retain	VERB
ajssms-484	283	19	qualified	qualified	ADJ
ajssms-484	283	20	employees	employee	NOUN
ajssms-484	283	21	through	through	ADP
ajssms-484	283	22	job	job	NOUN
ajssms-484	283	23	-	-	PUNCT
ajssms-484	283	24	products	product	NOUN
ajssms-484	283	25	that	that	PRON
ajssms-484	283	26	satisfy	satisfy	VERB
ajssms-484	283	27	their	their	PRON
ajssms-484	283	28	needs	need	NOUN
ajssms-484	283	29	…	…	PUNCT
ajssms-484	283	30	the	the	DET
ajssms-484	283	31	philosophy	philosophy	NOUN
ajssms-484	283	32	of	of	ADP
ajssms-484	283	33	treating	treat	VERB
ajssms-484	283	34	employees	employee	NOUN
ajssms-484	283	35	as	as	ADP
ajssms-484	283	36	customers	customer	NOUN
ajssms-484	283	37	...	...	PUNCT
ajssms-484	283	38	and	and	CCONJ
ajssms-484	283	39	the	the	DET
ajssms-484	283	40	strategy	strategy	NOUN
ajssms-484	283	41	of	of	ADP
ajssms-484	283	42	shaping	shape	VERB
ajssms-484	283	43	jobs	job	NOUN
ajssms-484	283	44	to	to	PART
ajssms-484	283	45	fit	fit	VERB
ajssms-484	283	46	human	human	ADJ
ajssms-484	283	47	needs	need	NOUN
ajssms-484	283	48	”	"	PUNCT
ajssms-484	283	49	.	.	PUNCT
ajssms-484	284	1	it	it	PRON
ajssms-484	284	2	is	be	AUX
ajssms-484	284	3	argued	argue	VERB
ajssms-484	284	4	that	that	SCONJ
ajssms-484	284	5	internal	internal	ADJ
ajssms-484	284	6	marketing	marketing	NOUN
ajssms-484	284	7	programs	program	NOUN
ajssms-484	284	8	and	and	CCONJ
ajssms-484	284	9	managerial	managerial	ADJ
ajssms-484	284	10	influence	influence	NOUN
ajssms-484	284	11	strategies	strategy	NOUN
ajssms-484	284	12	must	must	AUX
ajssms-484	284	13	be	be	AUX
ajssms-484	284	14	aligned	align	VERB
ajssms-484	284	15	,	,	PUNCT
ajssms-484	284	16	if	if	SCONJ
ajssms-484	284	17	internal	internal	ADJ
ajssms-484	284	18	marketing	marketing	NOUN
ajssms-484	284	19	is	be	AUX
ajssms-484	284	20	to	to	PART
ajssms-484	284	21	become	become	VERB
ajssms-484	284	22	an	an	DET
ajssms-484	284	23	effective	effective	ADJ
ajssms-484	284	24	part	part	NOUN
ajssms-484	284	25	of	of	ADP
ajssms-484	284	26	the	the	DET
ajssms-484	284	27	practice	practice	NOUN
ajssms-484	284	28	of	of	ADP
ajssms-484	284	29	management	management	NOUN
ajssms-484	284	30	.	.	PUNCT
ajssms-484	285	1	a2	a2	PROPN
ajssms-484	285	2	:	:	PUNCT
ajssms-484	285	3	similarly	similarly	ADV
ajssms-484	285	4	researchers	researcher	NOUN
ajssms-484	285	5	such	such	ADJ
ajssms-484	285	6	as	as	ADP
ajssms-484	285	7	,	,	PUNCT
ajssms-484	285	8	ahmed	ahmed	PROPN
ajssms-484	285	9	et	et	PROPN
ajssms-484	285	10	al	al	PROPN
ajssms-484	285	11	.	.	PROPN
ajssms-484	285	12	(	(	PUNCT
ajssms-484	285	13	2003	2003	NUM
ajssms-484	285	14	)	)	PUNCT
ajssms-484	285	15	define	define	VERB
ajssms-484	285	16	internal	internal	ADJ
ajssms-484	285	17	marketing	marketing	NOUN
ajssms-484	285	18	as	as	SCONJ
ajssms-484	285	19	it	it	PRON
ajssms-484	285	20	is	be	AUX
ajssms-484	285	21	also	also	ADV
ajssms-484	285	22	viewed	view	VERB
ajssms-484	285	23	as	as	ADP
ajssms-484	285	24	a	a	DET
ajssms-484	285	25	critical	critical	ADJ
ajssms-484	285	26	issue	issue	NOUN
ajssms-484	285	27	faced	face	VERB
ajssms-484	285	28	by	by	ADP
ajssms-484	285	29	marketing	marketing	NOUN
ajssms-484	285	30	professionals	professional	NOUN
ajssms-484	285	31	,	,	PUNCT
ajssms-484	285	32	hr	hr	NOUN
ajssms-484	285	33	managers	manager	NOUN
ajssms-484	285	34	,	,	PUNCT
ajssms-484	285	35	and	and	CCONJ
ajssms-484	285	36	executives	executive	NOUN
ajssms-484	285	37	in	in	ADP
ajssms-484	285	38	general	general	ADJ
ajssms-484	285	39	.	.	PUNCT
ajssms-484	286	1	i	i	PRON
ajssms-484	286	2	m	m	VERB
ajssms-484	286	3	practice	practice	NOUN
ajssms-484	286	4	encompasses	encompass	VERB
ajssms-484	286	5	several	several	ADJ
ajssms-484	286	6	activities	activity	NOUN
ajssms-484	286	7	that	that	PRON
ajssms-484	286	8	have	have	AUX
ajssms-484	286	9	been	be	AUX
ajssms-484	286	10	grouped	group	VERB
ajssms-484	286	11	in	in	ADP
ajssms-484	286	12	four	four	NUM
ajssms-484	286	13	major	major	ADJ
ajssms-484	286	14	themes	theme	NOUN
ajssms-484	286	15	that	that	PRON
ajssms-484	286	16	appear	appear	VERB
ajssms-484	286	17	to	to	PART
ajssms-484	286	18	constitute	constitute	VERB
ajssms-484	286	19	i	i	PRON
ajssms-484	286	20	m	m	VERB
ajssms-484	286	21	:	:	PUNCT
ajssms-484	286	22	training	training	NOUN
ajssms-484	286	23	and	and	CCONJ
ajssms-484	286	24	education	education	NOUN
ajssms-484	286	25	,	,	PUNCT
ajssms-484	286	26	the	the	DET
ajssms-484	286	27	image	image	NOUN
ajssms-484	286	28	of	of	ADP
ajssms-484	286	29	the	the	DET
ajssms-484	286	30	internal	internal	ADJ
ajssms-484	286	31	customers	customer	NOUN
ajssms-484	286	32	,	,	PUNCT
ajssms-484	286	33	quality	quality	NOUN
ajssms-484	286	34	standards	standard	NOUN
ajssms-484	286	35	and	and	CCONJ
ajssms-484	286	36	rewards	reward	VERB
ajssms-484	286	37	systems	system	NOUN
ajssms-484	286	38	.	.	PUNCT
ajssms-484	287	1	a3	a3	NOUN
ajssms-484	287	2	:	:	PUNCT
ajssms-484	287	3	furthermore	furthermore	ADV
ajssms-484	287	4	,	,	PUNCT
ajssms-484	287	5	the	the	DET
ajssms-484	287	6	basic	basic	ADJ
ajssms-484	287	7	purpose	purpose	NOUN
ajssms-484	287	8	for	for	ADP
ajssms-484	287	9	applying	apply	VERB
ajssms-484	287	10	internal	internal	ADJ
ajssms-484	287	11	marketing	marketing	NOUN
ajssms-484	287	12	concept	concept	NOUN
ajssms-484	287	13	is	be	AUX
ajssms-484	287	14	to	to	PART
ajssms-484	287	15	get	get	VERB
ajssms-484	287	16	motivated	motivated	ADJ
ajssms-484	287	17	employees	employee	NOUN
ajssms-484	287	18	and	and	CCONJ
ajssms-484	287	19	to	to	PART
ajssms-484	287	20	make	make	VERB
ajssms-484	287	21	them	they	PRON
ajssms-484	287	22	conscious	conscious	ADJ
ajssms-484	287	23	at	at	ADP
ajssms-484	287	24	each	each	DET
ajssms-484	287	25	and	and	CCONJ
ajssms-484	287	26	every	every	PRON
ajssms-484	287	27	level	level	NOUN
ajssms-484	287	28	to	to	PART
ajssms-484	287	29	serve	serve	VERB
ajssms-484	287	30	customers	customer	NOUN
ajssms-484	287	31	in	in	ADP
ajssms-484	287	32	a	a	DET
ajssms-484	287	33	better	well	ADJ
ajssms-484	287	34	way	way	NOUN
ajssms-484	287	35	.	.	PUNCT
ajssms-484	288	1	researchers	researcher	NOUN
ajssms-484	288	2	also	also	ADV
ajssms-484	288	3	view	view	VERB
ajssms-484	288	4	internal	internal	ADJ
ajssms-484	288	5	marketing	marketing	NOUN
ajssms-484	288	6	as	as	ADP
ajssms-484	288	7	a	a	DET
ajssms-484	288	8	management	management	NOUN
ajssms-484	288	9	approach	approach	NOUN
ajssms-484	288	10	in	in	ADP
ajssms-484	288	11	which	which	PRON
ajssms-484	288	12	frontline	frontline	NOUN
ajssms-484	288	13	employees	employee	NOUN
ajssms-484	288	14	work	work	VERB
ajssms-484	288	15	as	as	SCONJ
ajssms-484	288	16	support	support	NOUN
ajssms-484	288	17	staff	staff	NOUN
ajssms-484	288	18	area	area	NOUN
ajssms-484	288	19	included	include	VERB
ajssms-484	288	20	;	;	PUNCT
ajssms-484	288	21	this	this	DET
ajssms-484	288	22	approach	approach	NOUN
ajssms-484	288	23	enables	enable	VERB
ajssms-484	288	24	and	and	CCONJ
ajssms-484	288	25	motivate	motivate	VERB
ajssms-484	288	26	employees	employee	NOUN
ajssms-484	288	27	of	of	ADP
ajssms-484	288	28	the	the	DET
ajssms-484	288	29	firm	firm	NOUN
ajssms-484	288	30	to	to	PART
ajssms-484	288	31	do	do	VERB
ajssms-484	288	32	their	their	PRON
ajssms-484	288	33	own	own	ADJ
ajssms-484	288	34	evaluation	evaluation	NOUN
ajssms-484	288	35	and	and	CCONJ
ajssms-484	288	36	for	for	ADP
ajssms-484	288	37	adoption	adoption	NOUN
ajssms-484	288	38	of	of	ADP
ajssms-484	288	39	customers	customer	NOUN
ajssms-484	288	40	oriented	orient	VERB
ajssms-484	288	41	services	service	NOUN
ajssms-484	288	42	(	(	PUNCT
ajssms-484	288	43	cowell	cowell	NOUN
ajssms-484	288	44	,	,	PUNCT
ajssms-484	288	45	1984	1984	NUM
ajssms-484	288	46	)	)	PUNCT
ajssms-484	288	47	.	.	PUNCT
ajssms-484	289	1	p1	p1	NOUN
ajssms-484	289	2	:	:	PUNCT
ajssms-484	289	3	argues	argue	VERB
ajssms-484	289	4	that	that	SCONJ
ajssms-484	289	5	i	i	PRON
ajssms-484	289	6	m	m	VERB
ajssms-484	289	7	through	through	ADP
ajssms-484	289	8	its	its	PRON
ajssms-484	289	9	emphasis	emphasis	NOUN
ajssms-484	289	10	on	on	ADP
ajssms-484	289	11	―internal	―internal	ADJ
ajssms-484	289	12	customers‖	customers‖	NOUN
ajssms-484	289	13	creates	create	VERB
ajssms-484	289	14	a	a	DET
ajssms-484	289	15	people	people	NOUN
ajssms-484	289	16	oriented	orient	VERB
ajssms-484	289	17	culture	culture	NOUN
ajssms-484	289	18	that	that	PRON
ajssms-484	289	19	sets	set	VERB
ajssms-484	289	20	the	the	DET
ajssms-484	289	21	foundation	foundation	NOUN
ajssms-484	289	22	for	for	ADP
ajssms-484	289	23	building	build	VERB
ajssms-484	289	24	a	a	DET
ajssms-484	289	25	strong	strong	ADJ
ajssms-484	289	26	corporate	corporate	ADJ
ajssms-484	289	27	service	service	NOUN
ajssms-484	289	28	brand	brand	NOUN
ajssms-484	289	29	.	.	PUNCT
ajssms-484	290	1	researchers	researcher	NOUN
ajssms-484	290	2	have	have	AUX
ajssms-484	290	3	also	also	ADV
ajssms-484	290	4	identified	identify	VERB
ajssms-484	290	5	some	some	DET
ajssms-484	290	6	issues	issue	NOUN
ajssms-484	290	7	related	relate	VERB
ajssms-484	290	8	to	to	ADP
ajssms-484	290	9	i	i	PRON
ajssms-484	290	10	m	m	VERB
ajssms-484	290	11	include	include	VERB
ajssms-484	290	12	:	:	PUNCT
ajssms-484	290	13	the	the	DET
ajssms-484	290	14	link	link	NOUN
ajssms-484	290	15	between	between	ADP
ajssms-484	290	16	employee	employee	NOUN
ajssms-484	290	17	satisfaction	satisfaction	NOUN
ajssms-484	290	18	and	and	CCONJ
ajssms-484	290	19	organizational	organizational	ADJ
ajssms-484	290	20	performance	performance	NOUN
ajssms-484	290	21	;	;	PUNCT
ajssms-484	290	22	the	the	DET
ajssms-484	290	23	need	need	NOUN
ajssms-484	290	24	for	for	ADP
ajssms-484	290	25	research	research	NOUN
ajssms-484	290	26	on	on	ADP
ajssms-484	290	27	how	how	SCONJ
ajssms-484	290	28	interfunctional	interfunctional	ADJ
ajssms-484	290	29	co	co	NOUN
ajssms-484	290	30	-	-	NOUN
ajssms-484	290	31	ordination	ordination	NOUN
ajssms-484	290	32	can	can	AUX
ajssms-484	290	33	be	be	AUX
ajssms-484	290	34	achieved	achieve	VERB
ajssms-484	290	35	for	for	ADP
ajssms-484	290	36	the	the	DET
ajssms-484	290	37	effective	effective	ADJ
ajssms-484	290	38	implementation	implementation	NOUN
ajssms-484	290	39	of	of	ADP
ajssms-484	290	40	marketing	marketing	NOUN
ajssms-484	290	41	strategies	strategy	NOUN
ajssms-484	290	42	;	;	PUNCT
ajssms-484	290	43	the	the	DET
ajssms-484	290	44	need	need	NOUN
ajssms-484	290	45	for	for	ADP
ajssms-484	290	46	relationship	relationship	NOUN
ajssms-484	290	47	marketing	marketing	NOUN
ajssms-484	290	48	perspective	perspective	NOUN
ajssms-484	290	49	in	in	ADP
ajssms-484	290	50	internal	internal	ADJ
ajssms-484	290	51	marketing	marketing	NOUN
ajssms-484	290	52	;	;	PUNCT
ajssms-484	290	53	the	the	DET
ajssms-484	290	54	need	need	NOUN
ajssms-484	290	55	for	for	ADP
ajssms-484	290	56	research	research	NOUN
ajssms-484	290	57	in	in	ADP
ajssms-484	290	58	internal	internal	ADJ
ajssms-484	290	59	communication	communication	NOUN
ajssms-484	290	60	strategies	strategy	NOUN
ajssms-484	290	61	;	;	PUNCT
ajssms-484	290	62	and	and	CCONJ
ajssms-484	290	63	the	the	DET
ajssms-484	290	64	role	role	NOUN
ajssms-484	290	65	of	of	ADP
ajssms-484	290	66	internal	internal	ADJ
ajssms-484	290	67	marketing	marketing	NOUN
ajssms-484	290	68	for	for	ADP
ajssms-484	290	69	developing	develop	VERB
ajssms-484	290	70	organizational	organizational	ADJ
ajssms-484	290	71	competences	competence	NOUN
ajssms-484	290	72	,	,	PUNCT
ajssms-484	290	73	that	that	SCONJ
ajssms-484	290	74	well	well	ADV
ajssms-484	290	75	-	-	PUNCT
ajssms-484	290	76	structured	structure	VERB
ajssms-484	290	77	and	and	CCONJ
ajssms-484	290	78	rationalized	rationalize	VERB
ajssms-484	290	79	internal	internal	ADJ
ajssms-484	290	80	marketing	marketing	NOUN
ajssms-484	290	81	approach	approach	NOUN
ajssms-484	290	82	can	can	AUX
ajssms-484	290	83	significantly	significantly	ADV
ajssms-484	290	84	improve	improve	VERB
ajssms-484	290	85	employee	employee	NOUN
ajssms-484	290	86	relations	relation	NOUN
ajssms-484	290	87	with	with	ADP
ajssms-484	290	88	management	management	NOUN
ajssms-484	290	89	and	and	CCONJ
ajssms-484	290	90	overall	overall	ADJ
ajssms-484	290	91	organizational	organizational	ADJ
ajssms-484	290	92	competitiveness	competitiveness	NOUN
ajssms-484	290	93	and	and	CCONJ
ajssms-484	290	94	performance	performance	NOUN
ajssms-484	290	95	.	.	PUNCT
ajssms-484	291	1	p2	p2	PROPN
ajssms-484	291	2	:	:	PUNCT
ajssms-484	291	3	defines	define	NOUN
ajssms-484	291	4	and	and	CCONJ
ajssms-484	291	5	clarifies	clarify	VERB
ajssms-484	291	6	that	that	SCONJ
ajssms-484	291	7	market	market	NOUN
ajssms-484	291	8	orientation	orientation	NOUN
ajssms-484	291	9	as	as	ADP
ajssms-484	291	10	―the	―the	DET
ajssms-484	291	11	organization	organization	NOUN
ajssms-484	291	12	culture	culture	NOUN
ajssms-484	291	13	that	that	SCONJ
ajssms-484	291	14	most	most	ADV
ajssms-484	291	15	effectively	effectively	ADV
ajssms-484	291	16	creates	create	VERB
ajssms-484	291	17	the	the	DET
ajssms-484	291	18	necessary	necessary	ADJ
ajssms-484	291	19	behaviors	behavior	NOUN
ajssms-484	291	20	for	for	ADP
ajssms-484	291	21	the	the	DET
ajssms-484	291	22	creation	creation	NOUN
ajssms-484	291	23	of	of	ADP
ajssms-484	291	24	superior	superior	ADJ
ajssms-484	291	25	value	value	NOUN
ajssms-484	291	26	for	for	ADP
ajssms-484	291	27	buyers	buyer	NOUN
ajssms-484	291	28	and	and	CCONJ
ajssms-484	291	29	thus	thus	ADV
ajssms-484	291	30	continuous	continuous	ADJ
ajssms-484	291	31	superior	superior	ADJ
ajssms-484	291	32	performance	performance	NOUN
ajssms-484	291	33	for	for	ADP
ajssms-484	291	34	the	the	DET
ajssms-484	291	35	business	business	NOUN
ajssms-484	291	36	”	"	PUNCT
ajssms-484	291	37	.	.	PUNCT
ajssms-484	292	1	their	their	PRON
ajssms-484	292	2	model	model	NOUN
ajssms-484	292	3	identified	identify	VERB
ajssms-484	292	4	three	three	NUM
ajssms-484	292	5	main	main	ADJ
ajssms-484	292	6	categories	category	NOUN
ajssms-484	292	7	which	which	PRON
ajssms-484	292	8	are	be	AUX
ajssms-484	292	9	constituted	constitute	VERB
ajssms-484	292	10	in	in	ADP
ajssms-484	292	11	market	market	NOUN
ajssms-484	292	12	orientation	orientation	NOUN
ajssms-484	292	13	,	,	PUNCT
ajssms-484	292	14	these	these	PRON
ajssms-484	292	15	are	be	AUX
ajssms-484	292	16	defined	define	VERB
ajssms-484	292	17	as	as	ADP
ajssms-484	292	18	:	:	PUNCT
ajssms-484	292	19	customer	customer	NOUN
ajssms-484	292	20	’s	’s	PART
ajssms-484	292	21	orientation	orientation	NOUN
ajssms-484	292	22	,	,	PUNCT
ajssms-484	292	23	competitor	competitor	NOUN
ajssms-484	292	24	point	point	NOUN
ajssms-484	292	25	of	of	ADP
ajssms-484	292	26	reference	reference	NOUN
ajssms-484	292	27	,	,	PUNCT
ajssms-484	292	28	and	and	CCONJ
ajssms-484	292	29	inter	inter	ADJ
ajssms-484	292	30	-	-	ADJ
ajssms-484	292	31	functional	functional	ADJ
ajssms-484	292	32	synchronization	synchronization	NOUN
ajssms-484	292	33	.	.	PUNCT
ajssms-484	293	1	many	many	ADJ
ajssms-484	293	2	previous	previous	ADJ
ajssms-484	293	3	researchers	researcher	NOUN
ajssms-484	293	4	have	have	AUX
ajssms-484	293	5	identified	identify	VERB
ajssms-484	293	6	market	market	NOUN
ajssms-484	293	7	orientation	orientation	NOUN
ajssms-484	293	8	as	as	ADP
ajssms-484	293	9	an	an	DET
ajssms-484	293	10	instrument	instrument	NOUN
ajssms-484	293	11	to	to	PART
ajssms-484	293	12	increase	increase	VERB
ajssms-484	293	13	organizational	organizational	ADJ
ajssms-484	293	14	performance	performance	NOUN
ajssms-484	293	15	,	,	PUNCT
ajssms-484	293	16	increased	increase	VERB
ajssms-484	293	17	productivity	productivity	NOUN
ajssms-484	293	18	,	,	PUNCT
ajssms-484	293	19	and	and	CCONJ
ajssms-484	293	20	profitability	profitability	NOUN
ajssms-484	293	21	,	,	PUNCT
ajssms-484	293	22	profit	profit	NOUN
ajssms-484	293	23	maximization	maximization	NOUN
ajssms-484	293	24	new	new	ADJ
ajssms-484	293	25	product	product	NOUN
ajssms-484	293	26	success	success	NOUN
ajssms-484	293	27	.	.	PUNCT
ajssms-484	294	1	p3	p3	PROPN
ajssms-484	294	2	:	:	PUNCT
ajssms-484	294	3	simplifies	simplifie	NOUN
ajssms-484	294	4	and	and	CCONJ
ajssms-484	294	5	comments	comment	NOUN
ajssms-484	294	6	that	that	SCONJ
ajssms-484	294	7	,	,	PUNCT
ajssms-484	294	8	market	market	NOUN
ajssms-484	294	9	orientation	orientation	NOUN
ajssms-484	294	10	conceptualization	conceptualization	NOUN
ajssms-484	294	11	is	be	AUX
ajssms-484	294	12	an	an	DET
ajssms-484	294	13	area	area	NOUN
ajssms-484	294	14	of	of	ADP
ajssms-484	294	15	study	study	NOUN
ajssms-484	294	16	that	that	PRON
ajssms-484	294	17	is	be	AUX
ajssms-484	294	18	in	in	ADP
ajssms-484	294	19	the	the	DET
ajssms-484	294	20	situation	situation	NOUN
ajssms-484	294	21	of	of	ADP
ajssms-484	294	22	continuous	continuous	ADJ
ajssms-484	294	23	evolution	evolution	NOUN
ajssms-484	294	24	suggested	suggest	VERB
ajssms-484	294	25	some	some	DET
ajssms-484	294	26	terms	term	NOUN
ajssms-484	294	27	that	that	PRON
ajssms-484	294	28	are	be	AUX
ajssms-484	294	29	used	use	VERB
ajssms-484	294	30	as	as	ADV
ajssms-484	294	31	interchangeably	interchangeably	ADV
ajssms-484	294	32	with	with	ADP
ajssms-484	294	33	market	market	NOUN
ajssms-484	294	34	orientation	orientation	NOUN
ajssms-484	294	35	i.e.	i.e.	X
ajssms-484	294	36	―market	―market	ADJ
ajssms-484	294	37	driven‖	driven‖	PROPN
ajssms-484	294	38	,	,	PUNCT
ajssms-484	294	39	―market	―market	ADV
ajssms-484	294	40	oriented‖	oriented‖	NUM
ajssms-484	294	41	,	,	PUNCT
ajssms-484	294	42	―marketing	―marketing	ADJ
ajssms-484	294	43	oriented‖	oriented‖	NUM
ajssms-484	294	44	and	and	CCONJ
ajssms-484	294	45	―customers	―customer	NOUN
ajssms-484	294	46	oriented‖.	oriented‖.	NUM
ajssms-484	294	47	according	accord	VERB
ajssms-484	294	48	to	to	ADP
ajssms-484	294	49	this	this	DET
ajssms-484	294	50	expert	expert	NOUN
ajssms-484	294	51	the	the	DET
ajssms-484	294	52	first	first	ADJ
ajssms-484	294	53	market	market	NOUN
ajssms-484	294	54	orientation	orientation	NOUN
ajssms-484	294	55	as	as	SCONJ
ajssms-484	294	56	business	business	NOUN
ajssms-484	294	57	philosophy	philosophy	NOUN
ajssms-484	294	58	signifies	signify	VERB
ajssms-484	294	59	marketing	marketing	NOUN
ajssms-484	294	60	thought	thought	NOUN
ajssms-484	294	61	and	and	CCONJ
ajssms-484	294	62	second	second	ADJ
ajssms-484	294	63	,	,	PUNCT
ajssms-484	294	64	marketing	marketing	NOUN
ajssms-484	294	65	orientation	orientation	NOUN
ajssms-484	294	66	is	be	AUX
ajssms-484	294	67	as	as	ADP
ajssms-484	294	68	a	a	DET
ajssms-484	294	69	set	set	NOUN
ajssms-484	294	70	of	of	ADP
ajssms-484	294	71	behaviors	behavior	NOUN
ajssms-484	294	72	showing	show	VERB
ajssms-484	294	73	marketing	marketing	NOUN
ajssms-484	294	74	concept	concept	NOUN
ajssms-484	294	75	implementation	implementation	NOUN
ajssms-484	294	76	.	.	PUNCT
ajssms-484	295	1	6.7	6.7	NUM
ajssms-484	295	2	.	.	PUNCT
ajssms-484	295	3	is	be	AUX
ajssms-484	295	4	training	train	VERB
ajssms-484	295	5	important	important	ADJ
ajssms-484	295	6	to	to	PART
ajssms-484	295	7	enhance	enhance	VERB
ajssms-484	295	8	service	service	NOUN
ajssms-484	295	9	a1	a1	NOUN
ajssms-484	295	10	:	:	PUNCT
ajssms-484	295	11	current	current	ADJ
ajssms-484	295	12	changes	change	NOUN
ajssms-484	295	13	in	in	ADP
ajssms-484	295	14	the	the	DET
ajssms-484	295	15	working	work	VERB
ajssms-484	295	16	environment	environment	NOUN
ajssms-484	295	17	made	make	VERB
ajssms-484	295	18	the	the	DET
ajssms-484	295	19	human	human	ADJ
ajssms-484	295	20	resource	resource	NOUN
ajssms-484	295	21	development	development	NOUN
ajssms-484	295	22	’s	’s	PART
ajssms-484	295	23	-role	-role	NOUN
ajssms-484	295	24	doubly	doubly	ADV
ajssms-484	295	25	essential	essential	ADJ
ajssms-484	295	26	in	in	ADP
ajssms-484	295	27	helping	help	VERB
ajssms-484	295	28	businesses	business	NOUN
ajssms-484	295	29	being	be	AUX
ajssms-484	295	30	competitive	competitive	ADJ
ajssms-484	295	31	and	and	CCONJ
ajssms-484	295	32	prepared	prepare	VERB
ajssms-484	295	33	for	for	ADP
ajssms-484	295	34	any	any	DET
ajssms-484	295	35	future	future	ADJ
ajssms-484	295	36	obstacles	obstacle	NOUN
ajssms-484	295	37	that	that	PRON
ajssms-484	295	38	may	may	AUX
ajssms-484	295	39	emerge	emerge	VERB
ajssms-484	295	40	(	(	PUNCT
ajssms-484	295	41	goldstein	goldstein	PROPN
ajssms-484	295	42	and	and	CCONJ
ajssms-484	295	43	gilliam	gilliam	PROPN
ajssms-484	295	44	,	,	PUNCT
ajssms-484	295	45	1990	1990	NUM
ajssms-484	295	46	)	)	PUNCT
ajssms-484	295	47	.	.	PUNCT
ajssms-484	296	1	a2	a2	PROPN
ajssms-484	296	2	:	:	PUNCT
ajssms-484	296	3	according	accord	VERB
ajssms-484	296	4	to	to	ADP
ajssms-484	296	5	bellizzi	bellizzi	NOUN
ajssms-484	296	6	and	and	CCONJ
ajssms-484	296	7	pintkowski	pintkowski	ADJ
ajssms-484	296	8	(	(	PUNCT
ajssms-484	296	9	1990	1990	NUM
ajssms-484	296	10	)	)	PUNCT
ajssms-484	296	11	and	and	CCONJ
ajssms-484	296	12	li	li	PROPN
ajssms-484	296	13	(	(	PUNCT
ajssms-484	296	14	1991	1991	NUM
ajssms-484	296	15	)	)	PUNCT
ajssms-484	296	16	due	due	ADP
ajssms-484	296	17	to	to	ADP
ajssms-484	296	18	the	the	DET
ajssms-484	296	19	technological	technological	ADJ
ajssms-484	296	20	development	development	NOUN
ajssms-484	296	21	the	the	DET
ajssms-484	296	22	workforce	workforce	NOUN
ajssms-484	296	23	in	in	ADP
ajssms-484	296	24	every	every	DET
ajssms-484	296	25	company	company	NOUN
ajssms-484	296	26	needs	need	VERB
ajssms-484	296	27	training	training	NOUN
ajssms-484	296	28	,	,	PUNCT
ajssms-484	296	29	and	and	CCONJ
ajssms-484	296	30	being	be	AUX
ajssms-484	296	31	more	more	ADV
ajssms-484	296	32	precise	precise	ADJ
ajssms-484	296	33	,	,	PUNCT
ajssms-484	296	34	it	it	PRON
ajssms-484	296	35	needs	need	VERB
ajssms-484	296	36	more	more	ADJ
ajssms-484	296	37	improved	improved	ADJ
ajssms-484	296	38	skills	skill	NOUN
ajssms-484	296	39	in	in	ADP
ajssms-484	296	40	order	order	NOUN
ajssms-484	296	41	to	to	PART
ajssms-484	296	42	overcome	overcome	VERB
ajssms-484	296	43	any	any	DET
ajssms-484	296	44	problems	problem	NOUN
ajssms-484	296	45	and	and	CCONJ
ajssms-484	296	46	barriers	barrier	NOUN
ajssms-484	296	47	occurring	occur	VERB
ajssms-484	296	48	.	.	PUNCT
ajssms-484	297	1	the	the	DET
ajssms-484	297	2	demands	demand	NOUN
ajssms-484	297	3	of	of	ADP
ajssms-484	297	4	global	global	ADJ
ajssms-484	297	5	competition	competition	NOUN
ajssms-484	297	6	also	also	ADV
ajssms-484	297	7	modifies	modify	VERB
ajssms-484	297	8	the	the	DET
ajssms-484	297	9	way	way	NOUN
ajssms-484	297	10	organizations	organization	NOUN
ajssms-484	297	11	function	function	VERB
ajssms-484	297	12	and	and	CCONJ
ajssms-484	297	13	provide	provide	VERB
ajssms-484	297	14	quality	quality	NOUN
ajssms-484	297	15	management	management	NOUN
ajssms-484	297	16	and	and	CCONJ
ajssms-484	297	17	customers	customer	NOUN
ajssms-484	297	18	service	service	NOUN
ajssms-484	297	19	training	training	NOUN
ajssms-484	297	20	in	in	ADP
ajssms-484	297	21	an	an	DET
ajssms-484	297	22	attempt	attempt	NOUN
ajssms-484	297	23	to	to	PART
ajssms-484	297	24	carry	carry	VERB
ajssms-484	297	25	on	on	ADP
ajssms-484	297	26	with	with	ADP
ajssms-484	297	27	increasing	increase	VERB
ajssms-484	297	28	customers	customer	NOUN
ajssms-484	297	29	prospects	prospect	NOUN
ajssms-484	297	30	.	.	PUNCT
ajssms-484	298	1	a3	a3	NOUN
ajssms-484	298	2	:	:	PUNCT
ajssms-484	298	3	additionally	additionally	ADV
ajssms-484	298	4	,	,	PUNCT
ajssms-484	298	5	in	in	ADP
ajssms-484	298	6	order	order	NOUN
ajssms-484	298	7	to	to	PART
ajssms-484	298	8	keep	keep	VERB
ajssms-484	298	9	ahead	ahead	ADV
ajssms-484	298	10	in	in	ADP
ajssms-484	298	11	an	an	DET
ajssms-484	298	12	extremely	extremely	ADV
ajssms-484	298	13	competitive	competitive	ADJ
ajssms-484	298	14	atmosphere	atmosphere	NOUN
ajssms-484	298	15	,	,	PUNCT
ajssms-484	298	16	it	it	PRON
ajssms-484	298	17	has	have	AUX
ajssms-484	298	18	been	be	AUX
ajssms-484	298	19	recommended	recommend	VERB
ajssms-484	298	20	that	that	SCONJ
ajssms-484	298	21	the	the	DET
ajssms-484	298	22	training	training	NOUN
ajssms-484	298	23	role	role	NOUN
ajssms-484	298	24	has	have	VERB
ajssms-484	298	25	to	to	PART
ajssms-484	298	26	promote	promote	VERB
ajssms-484	298	27	a	a	DET
ajssms-484	298	28	continuous	continuous	ADJ
ajssms-484	298	29	learning	learning	NOUN
ajssms-484	298	30	culture	culture	NOUN
ajssms-484	298	31	.	.	PUNCT
ajssms-484	299	1	additionally	additionally	ADV
ajssms-484	299	2	,	,	PUNCT
ajssms-484	299	3	companies	company	NOUN
ajssms-484	299	4	offer	offer	VERB
ajssms-484	299	5	training	training	NOUN
ajssms-484	299	6	in	in	ADP
ajssms-484	299	7	order	order	NOUN
ajssms-484	299	8	to	to	PART
ajssms-484	299	9	guide	guide	VERB
ajssms-484	299	10	employees	employee	NOUN
ajssms-484	299	11	on	on	ADP
ajssms-484	299	12	how	how	SCONJ
ajssms-484	299	13	to	to	PART
ajssms-484	299	14	achieve	achieve	VERB
ajssms-484	299	15	their	their	PRON
ajssms-484	299	16	purpose	purpose	NOUN
ajssms-484	299	17	.	.	PUNCT
ajssms-484	300	1	in	in	ADP
ajssms-484	300	2	addition	addition	NOUN
ajssms-484	300	3	they	they	PRON
ajssms-484	300	4	want	want	VERB
ajssms-484	300	5	to	to	PART
ajssms-484	300	6	advance	advance	VERB
ajssms-484	300	7	their	their	PRON
ajssms-484	300	8	employees	employee	NOUN
ajssms-484	300	9	’	’	PART
ajssms-484	300	10	performance	performance	NOUN
ajssms-484	300	11	,	,	PUNCT
ajssms-484	300	12	by	by	ADP
ajssms-484	300	13	becoming	become	VERB
ajssms-484	300	14	more	more	ADV
ajssms-484	300	15	productive	productive	ADJ
ajssms-484	300	16	,	,	PUNCT
ajssms-484	300	17	and	and	CCONJ
ajssms-484	300	18	prepare	prepare	VERB
ajssms-484	300	19	them	they	PRON
ajssms-484	300	20	for	for	ADP
ajssms-484	300	21	upcoming	upcoming	ADJ
ajssms-484	300	22	changes	change	NOUN
ajssms-484	300	23	in	in	ADP
ajssms-484	300	24	techniques	technique	NOUN
ajssms-484	300	25	or	or	CCONJ
ajssms-484	300	26	technology	technology	NOUN
ajssms-484	300	27	in	in	ADP
ajssms-484	300	28	their	their	PRON
ajssms-484	300	29	job	job	NOUN
ajssms-484	300	30	(	(	PUNCT
ajssms-484	300	31	fisher	fisher	NOUN
ajssms-484	300	32	,	,	PUNCT
ajssms-484	300	33	1997	1997	NUM
ajssms-484	300	34	)	)	PUNCT
ajssms-484	300	35	.	.	PUNCT
ajssms-484	301	1	p1	p1	PROPN
ajssms-484	301	2	:	:	PUNCT
ajssms-484	301	3	speaks	speak	VERB
ajssms-484	301	4	that	that	SCONJ
ajssms-484	301	5	in	in	ADP
ajssms-484	301	6	order	order	NOUN
ajssms-484	301	7	to	to	PART
ajssms-484	301	8	identify	identify	VERB
ajssms-484	301	9	what	what	PRON
ajssms-484	301	10	methods	method	NOUN
ajssms-484	301	11	are	be	AUX
ajssms-484	301	12	used	use	VERB
ajssms-484	301	13	and	and	CCONJ
ajssms-484	301	14	which	which	DET
ajssms-484	301	15	one	one	NOUN
ajssms-484	301	16	is	be	AUX
ajssms-484	301	17	more	more	ADV
ajssms-484	301	18	appropriate	appropriate	ADJ
ajssms-484	301	19	to	to	PART
ajssms-484	301	20	be	be	AUX
ajssms-484	301	21	used	use	VERB
ajssms-484	301	22	,	,	PUNCT
ajssms-484	301	23	in	in	ADP
ajssms-484	301	24	order	order	NOUN
ajssms-484	301	25	to	to	PART
ajssms-484	301	26	improve	improve	VERB
ajssms-484	301	27	the	the	DET
ajssms-484	301	28	existing	exist	VERB
ajssms-484	301	29	training	training	NOUN
ajssms-484	301	30	system	system	NOUN
ajssms-484	301	31	,	,	PUNCT
ajssms-484	301	32	an	an	DET
ajssms-484	301	33	analysis	analysis	NOUN
ajssms-484	301	34	of	of	ADP
ajssms-484	301	35	the	the	DET
ajssms-484	301	36	training	training	NOUN
ajssms-484	301	37	types	type	NOUN
ajssms-484	301	38	had	have	VERB
ajssms-484	301	39	to	to	PART
ajssms-484	301	40	take	take	VERB
ajssms-484	301	41	place	place	NOUN
ajssms-484	301	42	.	.	PUNCT
ajssms-484	302	1	to	to	PART
ajssms-484	302	2	increase	increase	VERB
ajssms-484	302	3	the	the	DET
ajssms-484	302	4	commitment	commitment	NOUN
ajssms-484	302	5	level	level	NOUN
ajssms-484	302	6	of	of	ADP
ajssms-484	302	7	employees	employee	NOUN
ajssms-484	302	8	and	and	CCONJ
ajssms-484	302	9	growth	growth	NOUN
ajssms-484	302	10	in	in	ADP
ajssms-484	302	11	quality	quality	NOUN
ajssms-484	302	12	movement	movement	NOUN
ajssms-484	302	13	(	(	PUNCT
ajssms-484	302	14	concepts	concept	NOUN
ajssms-484	302	15	of	of	ADP
ajssms-484	302	16	hrm	hrm	PROPN
ajssms-484	302	17	)	)	PUNCT
ajssms-484	302	18	,	,	PUNCT
ajssms-484	302	19	senior	senior	ADJ
ajssms-484	302	20	management	management	NOUN
ajssms-484	302	21	team	team	NOUN
ajssms-484	302	22	is	be	AUX
ajssms-484	302	23	now	now	ADV
ajssms-484	302	24	increasing	increase	VERB
ajssms-484	302	25	the	the	DET
ajssms-484	302	26	role	role	NOUN
ajssms-484	302	27	of	of	ADP
ajssms-484	302	28	training	training	NOUN
ajssms-484	302	29	.	.	PUNCT
ajssms-484	303	1	such	such	ADJ
ajssms-484	303	2	concepts	concept	NOUN
ajssms-484	303	3	of	of	ADP
ajssms-484	303	4	hrm	hrm	PROPN
ajssms-484	303	5	require	require	VERB
ajssms-484	303	6	careful	careful	ADJ
ajssms-484	303	7	planning	planning	NOUN
ajssms-484	303	8	as	as	ADV
ajssms-484	303	9	well	well	ADV
ajssms-484	303	10	as	as	ADP
ajssms-484	303	11	greater	great	ADJ
ajssms-484	303	12	emphasis	emphasis	NOUN
ajssms-484	303	13	on	on	ADP
ajssms-484	303	14	employee	employee	NOUN
ajssms-484	303	15	development	development	NOUN
ajssms-484	303	16	and	and	CCONJ
ajssms-484	303	17	long	long	ADJ
ajssms-484	303	18	term	term	NOUN
ajssms-484	303	19	education	education	NOUN
ajssms-484	303	20	.	.	PUNCT
ajssms-484	304	1	p2	p2	PROPN
ajssms-484	304	2	:	:	PUNCT
ajssms-484	304	3	explains	explain	VERB
ajssms-484	304	4	,	,	PUNCT
ajssms-484	304	5	training	training	NOUN
ajssms-484	304	6	is	be	AUX
ajssms-484	304	7	now	now	ADV
ajssms-484	304	8	the	the	DET
ajssms-484	304	9	important	important	ADJ
ajssms-484	304	10	tool	tool	NOUN
ajssms-484	304	11	of	of	ADP
ajssms-484	304	12	human	human	ADJ
ajssms-484	304	13	resource	resource	NOUN
ajssms-484	304	14	management	management	NOUN
ajssms-484	304	15	to	to	PART
ajssms-484	304	16	control	control	VERB
ajssms-484	304	17	the	the	DET
ajssms-484	304	18	attrition	attrition	NOUN
ajssms-484	304	19	rate	rate	NOUN
ajssms-484	304	20	because	because	SCONJ
ajssms-484	304	21	it	it	PRON
ajssms-484	304	22	helps	help	VERB
ajssms-484	304	23	in	in	ADP
ajssms-484	304	24	motivating	motivate	VERB
ajssms-484	304	25	employees	employee	NOUN
ajssms-484	304	26	,	,	PUNCT
ajssms-484	304	27	achieving	achieve	VERB
ajssms-484	304	28	their	their	PRON
ajssms-484	304	29	professional	professional	ADJ
ajssms-484	304	30	and	and	CCONJ
ajssms-484	304	31	personal	personal	ADJ
ajssms-484	304	32	goals	goal	NOUN
ajssms-484	304	33	,	,	PUNCT
ajssms-484	304	34	increasing	increase	VERB
ajssms-484	304	35	the	the	DET
ajssms-484	304	36	level	level	NOUN
ajssms-484	304	37	of	of	ADP
ajssms-484	304	38	job	job	NOUN
ajssms-484	304	39	satisfaction	satisfaction	NOUN
ajssms-484	304	40	,	,	PUNCT
ajssms-484	304	41	etc	etc	X
ajssms-484	304	42	.	.	X
ajssms-484	305	1	as	as	ADP
ajssms-484	305	2	a	a	DET
ajssms-484	305	3	result	result	NOUN
ajssms-484	305	4	training	training	NOUN
ajssms-484	305	5	is	be	AUX
ajssms-484	305	6	given	give	VERB
ajssms-484	305	7	on	on	ADP
ajssms-484	305	8	a	a	DET
ajssms-484	305	9	variety	variety	NOUN
ajssms-484	305	10	of	of	ADP
ajssms-484	305	11	skill	skill	NOUN
ajssms-484	305	12	development	development	NOUN
ajssms-484	305	13	and	and	CCONJ
ajssms-484	305	14	covers	cover	VERB
ajssms-484	305	15	a	a	DET
ajssms-484	305	16	multitude	multitude	NOUN
ajssms-484	305	17	of	of	ADP
ajssms-484	305	18	courses	course	NOUN
ajssms-484	305	19	.	.	PUNCT
ajssms-484	306	1	asian	asian	ADJ
ajssms-484	306	2	journal	journal	PROPN
ajssms-484	306	3	of	of	ADP
ajssms-484	306	4	social	social	ADJ
ajssms-484	306	5	sciences	sciences	PROPN
ajssms-484	306	6	and	and	CCONJ
ajssms-484	306	7	management	management	NOUN
ajssms-484	306	8	studies	study	NOUN
ajssms-484	306	9	,	,	PUNCT
ajssms-484	306	10	2016	2016	NUM
ajssms-484	306	11	,	,	PUNCT
ajssms-484	306	12	3(3):163	3(3):163	NUM
ajssms-484	306	13	-	-	SYM
ajssms-484	306	14	172	172	NUM
ajssms-484	306	15	171	171	NUM
ajssms-484	306	16	training	training	NOUN
ajssms-484	306	17	of	of	ADP
ajssms-484	306	18	work	work	NOUN
ajssms-484	306	19	tasks	task	NOUN
ajssms-484	306	20	is	be	AUX
ajssms-484	306	21	one	one	NUM
ajssms-484	306	22	of	of	ADP
ajssms-484	306	23	the	the	DET
ajssms-484	306	24	main	main	ADJ
ajssms-484	306	25	aspects	aspect	NOUN
ajssms-484	306	26	of	of	ADP
ajssms-484	306	27	staff	staff	NOUN
ajssms-484	306	28	training	training	NOUN
ajssms-484	306	29	,	,	PUNCT
ajssms-484	306	30	including	include	VERB
ajssms-484	306	31	principles	principle	NOUN
ajssms-484	306	32	at	at	ADP
ajssms-484	306	33	work	work	NOUN
ajssms-484	306	34	,	,	PUNCT
ajssms-484	306	35	professional	professional	ADJ
ajssms-484	306	36	knowledge	knowledge	NOUN
ajssms-484	306	37	and	and	CCONJ
ajssms-484	306	38	skills	skill	NOUN
ajssms-484	306	39	,	,	PUNCT
ajssms-484	306	40	by	by	ADP
ajssms-484	306	41	offering	offer	VERB
ajssms-484	306	42	employees	employee	NOUN
ajssms-484	306	43	these	these	DET
ajssms-484	306	44	essentials	essential	NOUN
ajssms-484	306	45	,	,	PUNCT
ajssms-484	306	46	staff	staff	NOUN
ajssms-484	306	47	training	training	NOUN
ajssms-484	306	48	helps	help	VERB
ajssms-484	306	49	personal	personal	ADJ
ajssms-484	306	50	abilities	ability	NOUN
ajssms-484	306	51	match	match	VERB
ajssms-484	306	52	with	with	ADP
ajssms-484	306	53	business	business	NOUN
ajssms-484	306	54	requirements	requirement	NOUN
ajssms-484	306	55	.	.	PUNCT
ajssms-484	307	1	p3	p3	PROPN
ajssms-484	307	2	:	:	PUNCT
ajssms-484	307	3	comments	comment	NOUN
ajssms-484	307	4	that	that	SCONJ
ajssms-484	307	5	training	training	NOUN
ajssms-484	307	6	could	could	AUX
ajssms-484	307	7	be	be	AUX
ajssms-484	307	8	enormously	enormously	ADV
ajssms-484	307	9	demanding	demanding	ADJ
ajssms-484	307	10	and	and	CCONJ
ajssms-484	307	11	should	should	AUX
ajssms-484	307	12	be	be	AUX
ajssms-484	307	13	in	in	ADP
ajssms-484	307	14	-	-	PUNCT
ajssms-484	307	15	depth	depth	NOUN
ajssms-484	307	16	;	;	PUNCT
ajssms-484	307	17	lack	lack	NOUN
ajssms-484	307	18	of	of	ADP
ajssms-484	307	19	training	training	NOUN
ajssms-484	307	20	or	or	CCONJ
ajssms-484	307	21	poor	poor	ADJ
ajssms-484	307	22	training	training	NOUN
ajssms-484	307	23	brings	bring	VERB
ajssms-484	307	24	out	out	ADP
ajssms-484	307	25	high	high	ADJ
ajssms-484	307	26	employee	employee	NOUN
ajssms-484	307	27	turnover	turnover	NOUN
ajssms-484	307	28	and	and	CCONJ
ajssms-484	307	29	the	the	DET
ajssms-484	307	30	delivery	delivery	NOUN
ajssms-484	307	31	of	of	ADP
ajssms-484	307	32	substandard	substandard	ADJ
ajssms-484	307	33	products	product	NOUN
ajssms-484	307	34	and	and	CCONJ
ajssms-484	307	35	services	service	NOUN
ajssms-484	307	36	.	.	PUNCT
ajssms-484	308	1	staff	staff	NOUN
ajssms-484	308	2	training	training	NOUN
ajssms-484	308	3	is	be	AUX
ajssms-484	308	4	a	a	DET
ajssms-484	308	5	significant	significant	ADJ
ajssms-484	308	6	part	part	NOUN
ajssms-484	308	7	as	as	ADV
ajssms-484	308	8	well	well	ADV
ajssms-484	308	9	as	as	ADP
ajssms-484	308	10	the	the	DET
ajssms-484	308	11	key	key	ADJ
ajssms-484	308	12	function	function	NOUN
ajssms-484	308	13	of	of	ADP
ajssms-484	308	14	human	human	ADJ
ajssms-484	308	15	resource	resource	NOUN
ajssms-484	308	16	management	management	NOUN
ajssms-484	308	17	and	and	CCONJ
ajssms-484	308	18	development	development	NOUN
ajssms-484	308	19	;	;	PUNCT
ajssms-484	308	20	it	it	PRON
ajssms-484	308	21	is	be	AUX
ajssms-484	308	22	the	the	DET
ajssms-484	308	23	crucial	crucial	ADJ
ajssms-484	308	24	path	path	NOUN
ajssms-484	308	25	of	of	ADP
ajssms-484	308	26	motivating	motivate	VERB
ajssms-484	308	27	employees	employee	NOUN
ajssms-484	308	28	and	and	CCONJ
ajssms-484	308	29	increasing	increase	VERB
ajssms-484	308	30	productivity	productivity	NOUN
ajssms-484	308	31	in	in	ADP
ajssms-484	308	32	the	the	DET
ajssms-484	308	33	business	business	NOUN
ajssms-484	308	34	.	.	PUNCT
ajssms-484	309	1	staff	staff	NOUN
ajssms-484	309	2	training	training	NOUN
ajssms-484	309	3	is	be	AUX
ajssms-484	309	4	the	the	DET
ajssms-484	309	5	key	key	ADJ
ajssms-484	309	6	task	task	NOUN
ajssms-484	309	7	to	to	PART
ajssms-484	309	8	help	help	VERB
ajssms-484	309	9	everyone	everyone	PRON
ajssms-484	309	10	in	in	ADP
ajssms-484	309	11	the	the	DET
ajssms-484	309	12	company	company	NOUN
ajssms-484	309	13	to	to	PART
ajssms-484	309	14	be	be	AUX
ajssms-484	309	15	more	more	ADV
ajssms-484	309	16	united	united	ADJ
ajssms-484	309	17	.	.	PUNCT
ajssms-484	310	1	an	an	DET
ajssms-484	310	2	enterprise	enterprise	NOUN
ajssms-484	310	3	could	could	AUX
ajssms-484	310	4	hire	hire	VERB
ajssms-484	310	5	experienced	experienced	ADJ
ajssms-484	310	6	employees	employee	NOUN
ajssms-484	310	7	or	or	CCONJ
ajssms-484	310	8	train	train	VERB
ajssms-484	310	9	employees	employee	NOUN
ajssms-484	310	10	to	to	PART
ajssms-484	310	11	be	be	AUX
ajssms-484	310	12	skilled	skille	VERB
ajssms-484	310	13	.	.	PUNCT
ajssms-484	311	1	when	when	SCONJ
ajssms-484	311	2	the	the	DET
ajssms-484	311	3	company	company	NOUN
ajssms-484	311	4	trains	train	VERB
ajssms-484	311	5	their	their	PRON
ajssms-484	311	6	own	own	ADJ
ajssms-484	311	7	staff	staff	NOUN
ajssms-484	311	8	,	,	PUNCT
ajssms-484	311	9	by	by	ADP
ajssms-484	311	10	providing	provide	VERB
ajssms-484	311	11	and	and	CCONJ
ajssms-484	311	12	forming	form	VERB
ajssms-484	311	13	a	a	DET
ajssms-484	311	14	harmonious	harmonious	ADJ
ajssms-484	311	15	atmosphere	atmosphere	NOUN
ajssms-484	311	16	,	,	PUNCT
ajssms-484	311	17	accurate	accurate	ADJ
ajssms-484	311	18	work	work	NOUN
ajssms-484	311	19	specification	specification	NOUN
ajssms-484	311	20	and	and	CCONJ
ajssms-484	311	21	the	the	DET
ajssms-484	311	22	passion	passion	NOUN
ajssms-484	311	23	of	of	ADP
ajssms-484	311	24	work	work	NOUN
ajssms-484	311	25	,	,	PUNCT
ajssms-484	311	26	team	team	NOUN
ajssms-484	311	27	spirit	spirit	PROPN
ajssms-484	311	28	will	will	AUX
ajssms-484	311	29	be	be	AUX
ajssms-484	311	30	built	build	VERB
ajssms-484	311	31	between	between	ADP
ajssms-484	311	32	employees	employee	NOUN
ajssms-484	311	33	and	and	CCONJ
ajssms-484	311	34	management	management	NOUN
ajssms-484	311	35	team	team	NOUN
ajssms-484	311	36	within	within	ADP
ajssms-484	311	37	the	the	DET
ajssms-484	311	38	process	process	NOUN
ajssms-484	311	39	.	.	PUNCT
ajssms-484	312	1	6.8	6.8	NUM
ajssms-484	312	2	.	.	PUNCT
ajssms-484	312	3	problems	problem	NOUN
ajssms-484	312	4	and	and	CCONJ
ajssms-484	312	5	challenges	challenge	VERB
ajssms-484	312	6	a1	a1	NOUN
ajssms-484	312	7	:	:	PUNCT
ajssms-484	312	8	quality	quality	NOUN
ajssms-484	312	9	service	service	NOUN
ajssms-484	312	10	derives	derive	VERB
ajssms-484	312	11	from	from	ADP
ajssms-484	312	12	the	the	DET
ajssms-484	312	13	field	field	NOUN
ajssms-484	312	14	of	of	ADP
ajssms-484	312	15	marketing	marketing	NOUN
ajssms-484	312	16	which	which	PRON
ajssms-484	312	17	values	value	VERB
ajssms-484	312	18	the	the	DET
ajssms-484	312	19	human	human	ADJ
ajssms-484	312	20	interaction	interaction	NOUN
ajssms-484	312	21	between	between	ADP
ajssms-484	312	22	a	a	DET
ajssms-484	312	23	business	business	NOUN
ajssms-484	312	24	and	and	CCONJ
ajssms-484	312	25	its	its	PRON
ajssms-484	312	26	customers	customer	NOUN
ajssms-484	312	27	.	.	PUNCT
ajssms-484	313	1	it	it	PRON
ajssms-484	313	2	incorporates	incorporate	VERB
ajssms-484	313	3	the	the	DET
ajssms-484	313	4	concept	concept	NOUN
ajssms-484	313	5	of	of	ADP
ajssms-484	313	6	meeting	meet	VERB
ajssms-484	313	7	and	and	CCONJ
ajssms-484	313	8	exceeding	exceed	VERB
ajssms-484	313	9	customer	customer	NOUN
ajssms-484	313	10	’s	’s	PART
ajssms-484	313	11	expectations	expectation	NOUN
ajssms-484	313	12	and	and	CCONJ
ajssms-484	313	13	it	it	PRON
ajssms-484	313	14	is	be	AUX
ajssms-484	313	15	generally	generally	ADV
ajssms-484	313	16	accepted	accept	VERB
ajssms-484	313	17	that	that	SCONJ
ajssms-484	313	18	better	well	ADJ
ajssms-484	313	19	quality	quality	NOUN
ajssms-484	313	20	service	service	NOUN
ajssms-484	313	21	impacts	impact	NOUN
ajssms-484	313	22	positively	positively	ADV
ajssms-484	313	23	on	on	ADP
ajssms-484	313	24	an	an	DET
ajssms-484	313	25	organisation	organisation	NOUN
ajssms-484	313	26	’s	’s	PART
ajssms-484	313	27	performance	performance	NOUN
ajssms-484	313	28	and	and	CCONJ
ajssms-484	313	29	competitive	competitive	ADJ
ajssms-484	313	30	positioning	positioning	NOUN
ajssms-484	313	31	.	.	PUNCT
ajssms-484	314	1	however	however	ADV
ajssms-484	314	2	,	,	PUNCT
ajssms-484	314	3	the	the	DET
ajssms-484	314	4	definition	definition	NOUN
ajssms-484	314	5	of	of	ADP
ajssms-484	314	6	quality	quality	NOUN
ajssms-484	314	7	service	service	NOUN
ajssms-484	314	8	is	be	AUX
ajssms-484	314	9	fraught	fraught	ADJ
ajssms-484	314	10	with	with	ADP
ajssms-484	314	11	disagreements	disagreement	NOUN
ajssms-484	314	12	(	(	PUNCT
ajssms-484	314	13	robinson	robinson	PROPN
ajssms-484	314	14	et	et	PROPN
ajssms-484	314	15	al	al	PROPN
ajssms-484	314	16	.	.	PROPN
ajssms-484	314	17	,	,	PUNCT
ajssms-484	314	18	2005	2005	NUM
ajssms-484	314	19	)	)	PUNCT
ajssms-484	314	20	.	.	PUNCT
ajssms-484	315	1	a2	a2	PROPN
ajssms-484	315	2	:	:	PUNCT
ajssms-484	315	3	according	accord	VERB
ajssms-484	315	4	to	to	ADP
ajssms-484	315	5	juran	juran	NOUN
ajssms-484	315	6	(	(	PUNCT
ajssms-484	315	7	1988	1988	NUM
ajssms-484	315	8	)	)	PUNCT
ajssms-484	315	9	strongly	strongly	ADV
ajssms-484	315	10	service	service	NOUN
ajssms-484	315	11	-	-	PUNCT
ajssms-484	315	12	based	base	VERB
ajssms-484	315	13	hospitality	hospitality	NOUN
ajssms-484	315	14	industry	industry	NOUN
ajssms-484	315	15	,	,	PUNCT
ajssms-484	315	16	human	human	ADJ
ajssms-484	315	17	resource	resource	NOUN
ajssms-484	315	18	management	management	NOUN
ajssms-484	315	19	plays	play	VERB
ajssms-484	315	20	important	important	ADJ
ajssms-484	315	21	role	role	NOUN
ajssms-484	315	22	to	to	PART
ajssms-484	315	23	hire	hire	VERB
ajssms-484	315	24	and	and	CCONJ
ajssms-484	315	25	train	train	VERB
ajssms-484	315	26	its	its	PRON
ajssms-484	315	27	employees	employee	NOUN
ajssms-484	315	28	because	because	SCONJ
ajssms-484	315	29	company	company	NOUN
ajssms-484	315	30	’s	’s	PART
ajssms-484	315	31	success	success	NOUN
ajssms-484	315	32	will	will	AUX
ajssms-484	315	33	depend	depend	VERB
ajssms-484	315	34	on	on	ADP
ajssms-484	315	35	its	its	PRON
ajssms-484	315	36	employees	employee	NOUN
ajssms-484	315	37	’	’	PART
ajssms-484	315	38	servicebased	servicebase	VERB
ajssms-484	315	39	attitude	attitude	NOUN
ajssms-484	315	40	.	.	PUNCT
ajssms-484	316	1	dealing	deal	VERB
ajssms-484	316	2	with	with	ADP
ajssms-484	316	3	people	people	NOUN
ajssms-484	316	4	is	be	AUX
ajssms-484	316	5	what	what	PRON
ajssms-484	316	6	hospitality	hospitality	NOUN
ajssms-484	316	7	business	business	NOUN
ajssms-484	316	8	is	be	AUX
ajssms-484	316	9	all	all	ADV
ajssms-484	316	10	about	about	ADP
ajssms-484	316	11	.	.	PUNCT
ajssms-484	317	1	when	when	SCONJ
ajssms-484	317	2	providing	provide	VERB
ajssms-484	317	3	services	service	NOUN
ajssms-484	317	4	to	to	ADP
ajssms-484	317	5	customers	customer	NOUN
ajssms-484	317	6	,	,	PUNCT
ajssms-484	317	7	primary	primary	ADJ
ajssms-484	317	8	resource	resource	NOUN
ajssms-484	317	9	is	be	AUX
ajssms-484	317	10	employees	employee	NOUN
ajssms-484	317	11	.	.	PUNCT
ajssms-484	318	1	successful	successful	ADJ
ajssms-484	318	2	hospitality	hospitality	NOUN
ajssms-484	318	3	managers	manager	NOUN
ajssms-484	318	4	need	need	VERB
ajssms-484	318	5	the	the	DET
ajssms-484	318	6	ability	ability	NOUN
ajssms-484	318	7	to	to	PART
ajssms-484	318	8	work	work	VERB
ajssms-484	318	9	with	with	ADP
ajssms-484	318	10	those	those	DET
ajssms-484	318	11	people	people	NOUN
ajssms-484	318	12	who	who	PRON
ajssms-484	318	13	will	will	AUX
ajssms-484	318	14	contribute	contribute	VERB
ajssms-484	318	15	success	success	NOUN
ajssms-484	318	16	.	.	PUNCT
ajssms-484	319	1	p1	p1	NOUN
ajssms-484	319	2	:	:	PUNCT
ajssms-484	319	3	says	say	VERB
ajssms-484	319	4	that	that	SCONJ
ajssms-484	319	5	when	when	SCONJ
ajssms-484	319	6	we	we	PRON
ajssms-484	319	7	think	think	VERB
ajssms-484	319	8	about	about	ADP
ajssms-484	319	9	turnover	turnover	NOUN
ajssms-484	319	10	rate	rate	NOUN
ajssms-484	319	11	,	,	PUNCT
ajssms-484	319	12	which	which	PRON
ajssms-484	319	13	is	be	AUX
ajssms-484	319	14	from	from	ADP
ajssms-484	319	15	60	60	NUM
ajssms-484	319	16	percent	percent	NOUN
ajssms-484	319	17	to	to	ADP
ajssms-484	319	18	300	300	NUM
ajssms-484	319	19	percent	percent	NOUN
ajssms-484	319	20	in	in	ADP
ajssms-484	319	21	hospitality	hospitality	NOUN
ajssms-484	319	22	industry	industry	NOUN
ajssms-484	319	23	,	,	PUNCT
ajssms-484	319	24	they	they	PRON
ajssms-484	319	25	can	can	AUX
ajssms-484	319	26	not	not	PART
ajssms-484	319	27	overlook	overlook	VERB
ajssms-484	319	28	why	why	SCONJ
ajssms-484	319	29	it	it	PRON
ajssms-484	319	30	happen	happen	VERB
ajssms-484	319	31	anymore	anymore	ADV
ajssms-484	319	32	.	.	PUNCT
ajssms-484	320	1	there	there	PRON
ajssms-484	320	2	are	be	VERB
ajssms-484	320	3	so	so	ADV
ajssms-484	320	4	many	many	ADJ
ajssms-484	320	5	reasons	reason	NOUN
ajssms-484	320	6	employees	employee	NOUN
ajssms-484	320	7	left	leave	VERB
ajssms-484	320	8	their	their	PRON
ajssms-484	320	9	job	job	NOUN
ajssms-484	320	10	such	such	ADJ
ajssms-484	320	11	as	as	ADP
ajssms-484	320	12	management	management	NOUN
ajssms-484	320	13	skill	skill	NOUN
ajssms-484	320	14	,	,	PUNCT
ajssms-484	320	15	money	money	NOUN
ajssms-484	320	16	or	or	CCONJ
ajssms-484	320	17	better	well	ADJ
ajssms-484	320	18	benefits	benefit	NOUN
ajssms-484	320	19	or	or	CCONJ
ajssms-484	320	20	ignorance	ignorance	NOUN
ajssms-484	320	21	of	of	ADP
ajssms-484	320	22	employee	employee	NOUN
ajssms-484	320	23	training	training	NOUN
ajssms-484	320	24	.	.	PUNCT
ajssms-484	321	1	now	now	ADV
ajssms-484	321	2	managers	manager	NOUN
ajssms-484	321	3	or	or	CCONJ
ajssms-484	321	4	human	human	ADJ
ajssms-484	321	5	resource	resource	NOUN
ajssms-484	321	6	management	management	NOUN
ajssms-484	321	7	function	function	NOUN
ajssms-484	321	8	have	have	VERB
ajssms-484	321	9	to	to	PART
ajssms-484	321	10	turn	turn	VERB
ajssms-484	321	11	to	to	ADP
ajssms-484	321	12	how	how	SCONJ
ajssms-484	321	13	to	to	PART
ajssms-484	321	14	reduce	reduce	VERB
ajssms-484	321	15	its	its	PRON
ajssms-484	321	16	turnover	turnover	NOUN
ajssms-484	321	17	rate	rate	NOUN
ajssms-484	321	18	and	and	CCONJ
ajssms-484	321	19	provide	provide	VERB
ajssms-484	321	20	better	well	ADJ
ajssms-484	321	21	service	service	NOUN
ajssms-484	321	22	to	to	ADP
ajssms-484	321	23	their	their	PRON
ajssms-484	321	24	customers	customer	NOUN
ajssms-484	321	25	;	;	PUNCT
ajssms-484	321	26	training	training	NOUN
ajssms-484	321	27	is	be	AUX
ajssms-484	321	28	one	one	NUM
ajssms-484	321	29	tool	tool	NOUN
ajssms-484	321	30	.	.	PUNCT
ajssms-484	322	1	p2	p2	PROPN
ajssms-484	322	2	:	:	PUNCT
ajssms-484	322	3	comments	comment	VERB
ajssms-484	322	4	that	that	SCONJ
ajssms-484	322	5	despite	despite	SCONJ
ajssms-484	322	6	the	the	DET
ajssms-484	322	7	great	great	ADJ
ajssms-484	322	8	progress	progress	NOUN
ajssms-484	322	9	and	and	CCONJ
ajssms-484	322	10	good	good	ADJ
ajssms-484	322	11	prospect	prospect	NOUN
ajssms-484	322	12	in	in	ADP
ajssms-484	322	13	hotel	hotel	NOUN
ajssms-484	322	14	industry	industry	NOUN
ajssms-484	322	15	development	development	NOUN
ajssms-484	322	16	,	,	PUNCT
ajssms-484	322	17	there	there	PRON
ajssms-484	322	18	are	be	VERB
ajssms-484	322	19	many	many	ADJ
ajssms-484	322	20	challenges	challenge	NOUN
ajssms-484	322	21	from	from	ADP
ajssms-484	322	22	both	both	PRON
ajssms-484	322	23	home	home	NOUN
ajssms-484	322	24	and	and	CCONJ
ajssms-484	322	25	abroad	abroad	ADV
ajssms-484	322	26	.	.	PUNCT
ajssms-484	323	1	the	the	DET
ajssms-484	323	2	examples	example	NOUN
ajssms-484	323	3	include	include	VERB
ajssms-484	323	4	:	:	PUNCT
ajssms-484	323	5	the	the	DET
ajssms-484	323	6	destruction	destruction	NOUN
ajssms-484	323	7	of	of	ADP
ajssms-484	323	8	tourist	tourist	NOUN
ajssms-484	323	9	sites	site	NOUN
ajssms-484	323	10	and	and	CCONJ
ajssms-484	323	11	natural	natural	ADJ
ajssms-484	323	12	landscape	landscape	NOUN
ajssms-484	323	13	,	,	PUNCT
ajssms-484	323	14	the	the	DET
ajssms-484	323	15	pollution	pollution	NOUN
ajssms-484	323	16	of	of	ADP
ajssms-484	323	17	environment	environment	NOUN
ajssms-484	323	18	,	,	PUNCT
ajssms-484	323	19	the	the	DET
ajssms-484	323	20	shortage	shortage	NOUN
ajssms-484	323	21	of	of	ADP
ajssms-484	323	22	financial	financial	ADJ
ajssms-484	323	23	resources	resource	NOUN
ajssms-484	323	24	for	for	ADP
ajssms-484	323	25	infrastructure	infrastructure	NOUN
ajssms-484	323	26	development	development	NOUN
ajssms-484	323	27	,	,	PUNCT
ajssms-484	323	28	the	the	DET
ajssms-484	323	29	persistent	persistent	ADJ
ajssms-484	323	30	attitudinal	attitudinal	ADJ
ajssms-484	323	31	problems	problem	NOUN
ajssms-484	323	32	among	among	ADP
ajssms-484	323	33	service	service	NOUN
ajssms-484	323	34	personnel	personnel	NOUN
ajssms-484	323	35	,	,	PUNCT
ajssms-484	323	36	and	and	CCONJ
ajssms-484	323	37	the	the	DET
ajssms-484	323	38	pressure	pressure	NOUN
ajssms-484	323	39	from	from	ADP
ajssms-484	323	40	the	the	DET
ajssms-484	323	41	competitors	competitor	NOUN
ajssms-484	323	42	in	in	ADP
ajssms-484	323	43	the	the	DET
ajssms-484	323	44	asia	asia	PROPN
ajssms-484	323	45	-	-	PUNCT
ajssms-484	323	46	pacific	pacific	PROPN
ajssms-484	323	47	area	area	NOUN
ajssms-484	323	48	with	with	ADP
ajssms-484	323	49	more	more	ADV
ajssms-484	323	50	diversified	diversified	ADJ
ajssms-484	323	51	tourism	tourism	NOUN
ajssms-484	323	52	product	product	NOUN
ajssms-484	323	53	and	and	CCONJ
ajssms-484	323	54	higher	high	ADJ
ajssms-484	323	55	quality	quality	NOUN
ajssms-484	323	56	service	service	NOUN
ajssms-484	323	57	.	.	PUNCT
ajssms-484	324	1	p3	p3	PROPN
ajssms-484	324	2	:	:	PUNCT
ajssms-484	324	3	due	due	ADP
ajssms-484	324	4	to	to	ADP
ajssms-484	324	5	the	the	DET
ajssms-484	324	6	increasing	increase	VERB
ajssms-484	324	7	importance	importance	NOUN
ajssms-484	324	8	of	of	ADP
ajssms-484	324	9	the	the	DET
ajssms-484	324	10	indian	indian	ADJ
ajssms-484	324	11	hotel	hotel	NOUN
ajssms-484	324	12	industry	industry	NOUN
ajssms-484	324	13	in	in	ADP
ajssms-484	324	14	the	the	DET
ajssms-484	324	15	world	world	NOUN
ajssms-484	324	16	and	and	CCONJ
ajssms-484	324	17	many	many	ADJ
ajssms-484	324	18	serious	serious	ADJ
ajssms-484	324	19	problems	problem	NOUN
ajssms-484	324	20	affecting	affect	VERB
ajssms-484	324	21	its	its	PRON
ajssms-484	324	22	further	further	ADJ
ajssms-484	324	23	growth	growth	NOUN
ajssms-484	324	24	,	,	PUNCT
ajssms-484	324	25	the	the	DET
ajssms-484	324	26	corresponding	corresponding	ADJ
ajssms-484	324	27	research	research	NOUN
ajssms-484	324	28	in	in	ADP
ajssms-484	324	29	this	this	DET
ajssms-484	324	30	field	field	NOUN
ajssms-484	324	31	needs	need	VERB
ajssms-484	324	32	to	to	PART
ajssms-484	324	33	be	be	AUX
ajssms-484	324	34	improved	improve	VERB
ajssms-484	324	35	in	in	ADP
ajssms-484	324	36	both	both	PRON
ajssms-484	324	37	quantity	quantity	NOUN
ajssms-484	324	38	and	and	CCONJ
ajssms-484	324	39	quality	quality	NOUN
ajssms-484	324	40	to	to	PART
ajssms-484	324	41	meet	meet	VERB
ajssms-484	324	42	the	the	DET
ajssms-484	324	43	international	international	ADJ
ajssms-484	324	44	standard	standard	NOUN
ajssms-484	324	45	.	.	PUNCT
ajssms-484	325	1	in	in	ADP
ajssms-484	325	2	view	view	NOUN
ajssms-484	325	3	of	of	ADP
ajssms-484	325	4	this	this	PRON
ajssms-484	325	5	,	,	PUNCT
ajssms-484	325	6	an	an	DET
ajssms-484	325	7	examination	examination	NOUN
ajssms-484	325	8	of	of	ADP
ajssms-484	325	9	past	past	ADJ
ajssms-484	325	10	research	research	NOUN
ajssms-484	325	11	efforts	effort	NOUN
ajssms-484	325	12	will	will	AUX
ajssms-484	325	13	be	be	AUX
ajssms-484	325	14	helpful	helpful	ADJ
ajssms-484	325	15	to	to	PART
ajssms-484	325	16	provide	provide	VERB
ajssms-484	325	17	an	an	DET
ajssms-484	325	18	understanding	understanding	NOUN
ajssms-484	325	19	of	of	ADP
ajssms-484	325	20	the	the	DET
ajssms-484	325	21	academic	academic	ADJ
ajssms-484	325	22	direction	direction	NOUN
ajssms-484	325	23	of	of	ADP
ajssms-484	325	24	this	this	DET
ajssms-484	325	25	field	field	NOUN
ajssms-484	325	26	,	,	PUNCT
ajssms-484	325	27	and	and	CCONJ
ajssms-484	325	28	anticipate	anticipate	VERB
ajssms-484	325	29	future	future	ADJ
ajssms-484	325	30	research	research	NOUN
ajssms-484	325	31	need	need	NOUN
ajssms-484	325	32	in	in	ADP
ajssms-484	325	33	this	this	DET
ajssms-484	325	34	field	field	NOUN
ajssms-484	325	35	.	.	PUNCT
ajssms-484	326	1	7	7	X
ajssms-484	326	2	.	.	NUM
ajssms-484	326	3	results	result	NOUN
ajssms-484	326	4	and	and	CCONJ
ajssms-484	326	5	discussion	discussion	NOUN
ajssms-484	326	6	based	base	VERB
ajssms-484	326	7	on	on	ADP
ajssms-484	326	8	the	the	DET
ajssms-484	326	9	above	above	ADJ
ajssms-484	326	10	analysis	analysis	NOUN
ajssms-484	326	11	researcher	researcher	NOUN
ajssms-484	326	12	would	would	AUX
ajssms-484	326	13	like	like	VERB
ajssms-484	326	14	to	to	PART
ajssms-484	326	15	propose	propose	VERB
ajssms-484	326	16	the	the	DET
ajssms-484	326	17	suggestions	suggestion	NOUN
ajssms-484	326	18	for	for	ADP
ajssms-484	326	19	developing	develop	VERB
ajssms-484	326	20	quality	quality	NOUN
ajssms-484	326	21	enhancement	enhancement	NOUN
ajssms-484	326	22	process	process	NOUN
ajssms-484	326	23	to	to	PART
ajssms-484	326	24	strengthen	strengthen	VERB
ajssms-484	326	25	internal	internal	ADJ
ajssms-484	326	26	quality	quality	NOUN
ajssms-484	326	27	which	which	PRON
ajssms-484	326	28	interns	intern	NOUN
ajssms-484	326	29	reflect	reflect	VERB
ajssms-484	326	30	on	on	ADP
ajssms-484	326	31	external	external	ADJ
ajssms-484	326	32	quality	quality	NOUN
ajssms-484	326	33	.	.	PUNCT
ajssms-484	327	1	the	the	DET
ajssms-484	327	2	above	above	ADJ
ajssms-484	327	3	analysis	analysis	NOUN
ajssms-484	327	4	suggests	suggest	VERB
ajssms-484	327	5	hotels	hotel	NOUN
ajssms-484	327	6	to	to	PART
ajssms-484	327	7	strengthen	strengthen	VERB
ajssms-484	327	8	their	their	PRON
ajssms-484	327	9	policies	policy	NOUN
ajssms-484	327	10	and	and	CCONJ
ajssms-484	327	11	proceedings	proceeding	NOUN
ajssms-484	327	12	by	by	ADP
ajssms-484	327	13	adapting	adapt	VERB
ajssms-484	327	14	results	result	NOUN
ajssms-484	327	15	which	which	PRON
ajssms-484	327	16	has	have	AUX
ajssms-484	327	17	been	be	AUX
ajssms-484	327	18	presented	present	VERB
ajssms-484	327	19	in	in	ADP
ajssms-484	327	20	the	the	DET
ajssms-484	327	21	form	form	NOUN
ajssms-484	327	22	of	of	ADP
ajssms-484	327	23	suggestions	suggestion	NOUN
ajssms-484	327	24	by	by	ADP
ajssms-484	327	25	experts	expert	NOUN
ajssms-484	327	26	.	.	PUNCT
ajssms-484	328	1	these	these	DET
ajssms-484	328	2	suggestions	suggestion	NOUN
ajssms-484	328	3	will	will	AUX
ajssms-484	328	4	help	help	VERB
ajssms-484	328	5	industry	industry	NOUN
ajssms-484	328	6	to	to	PART
ajssms-484	328	7	analyze	analyze	VERB
ajssms-484	328	8	and	and	CCONJ
ajssms-484	328	9	structure	structure	VERB
ajssms-484	328	10	their	their	PRON
ajssms-484	328	11	services	service	NOUN
ajssms-484	328	12	by	by	ADP
ajssms-484	328	13	implementing	implement	VERB
ajssms-484	328	14	their	their	PRON
ajssms-484	328	15	training	training	NOUN
ajssms-484	328	16	to	to	PART
ajssms-484	328	17	enhance	enhance	VERB
ajssms-484	328	18	further	far	ADV
ajssms-484	328	19	.	.	PUNCT
ajssms-484	329	1	the	the	DET
ajssms-484	329	2	training	training	NOUN
ajssms-484	329	3	managers	manager	NOUN
ajssms-484	329	4	and	and	CCONJ
ajssms-484	329	5	the	the	DET
ajssms-484	329	6	heads	head	NOUN
ajssms-484	329	7	of	of	ADP
ajssms-484	329	8	the	the	DET
ajssms-484	329	9	hotel	hotel	NOUN
ajssms-484	329	10	department	department	PROPN
ajssms-484	329	11	probably	probably	ADV
ajssms-484	329	12	can	can	AUX
ajssms-484	329	13	look	look	VERB
ajssms-484	329	14	into	into	ADP
ajssms-484	329	15	the	the	DET
ajssms-484	329	16	discussion	discussion	NOUN
ajssms-484	329	17	and	and	CCONJ
ajssms-484	329	18	suggestions	suggestion	NOUN
ajssms-484	329	19	given	give	VERB
ajssms-484	329	20	to	to	PART
ajssms-484	329	21	develop	develop	VERB
ajssms-484	329	22	the	the	DET
ajssms-484	329	23	standards	standard	NOUN
ajssms-484	329	24	and	and	CCONJ
ajssms-484	329	25	check	check	VERB
ajssms-484	329	26	for	for	ADP
ajssms-484	329	27	feasibility	feasibility	NOUN
ajssms-484	329	28	of	of	ADP
ajssms-484	329	29	the	the	DET
ajssms-484	329	30	same	same	ADJ
ajssms-484	329	31	based	base	VERB
ajssms-484	329	32	on	on	ADP
ajssms-484	329	33	the	the	DET
ajssms-484	329	34	hotel	hotel	NOUN
ajssms-484	329	35	operations	operation	NOUN
ajssms-484	329	36	and	and	CCONJ
ajssms-484	329	37	management	management	NOUN
ajssms-484	329	38	.	.	PUNCT
ajssms-484	330	1	as	as	SCONJ
ajssms-484	330	2	discussed	discuss	VERB
ajssms-484	330	3	by	by	ADP
ajssms-484	330	4	strengthening	strengthen	VERB
ajssms-484	330	5	areas	area	NOUN
ajssms-484	330	6	and	and	CCONJ
ajssms-484	330	7	processes	process	NOUN
ajssms-484	330	8	such	such	ADJ
ajssms-484	330	9	as	as	ADP
ajssms-484	330	10	total	total	ADJ
ajssms-484	330	11	quality	quality	NOUN
ajssms-484	330	12	management	management	NOUN
ajssms-484	330	13	,	,	PUNCT
ajssms-484	330	14	six	six	NUM
ajssms-484	330	15	sigma	sigma	NOUN
ajssms-484	330	16	,	,	PUNCT
ajssms-484	330	17	relationship	relationship	NOUN
ajssms-484	330	18	management	management	NOUN
ajssms-484	330	19	and	and	CCONJ
ajssms-484	330	20	marketing	marketing	NOUN
ajssms-484	330	21	and	and	CCONJ
ajssms-484	330	22	internal	internal	ADJ
ajssms-484	330	23	market	market	NOUN
ajssms-484	330	24	orientation	orientation	NOUN
ajssms-484	330	25	,	,	PUNCT
ajssms-484	330	26	it	it	PRON
ajssms-484	330	27	would	would	AUX
ajssms-484	330	28	not	not	PART
ajssms-484	330	29	only	only	ADV
ajssms-484	330	30	enhance	enhance	VERB
ajssms-484	330	31	the	the	DET
ajssms-484	330	32	quality	quality	NOUN
ajssms-484	330	33	but	but	CCONJ
ajssms-484	330	34	also	also	ADV
ajssms-484	330	35	create	create	VERB
ajssms-484	330	36	a	a	DET
ajssms-484	330	37	systematic	systematic	ADJ
ajssms-484	330	38	pathway	pathway	NOUN
ajssms-484	330	39	to	to	PART
ajssms-484	330	40	work	work	VERB
ajssms-484	330	41	towards	towards	ADP
ajssms-484	330	42	one	one	NUM
ajssms-484	330	43	objective	objective	NOUN
ajssms-484	330	44	whichever	whichever	PRON
ajssms-484	330	45	organization	organization	NOUN
ajssms-484	330	46	accepts	accept	VERB
ajssms-484	330	47	from	from	ADP
ajssms-484	330	48	their	their	PRON
ajssms-484	330	49	internal	internal	ADJ
ajssms-484	330	50	customers	customer	NOUN
ajssms-484	330	51	.	.	PUNCT
ajssms-484	331	1	if	if	SCONJ
ajssms-484	331	2	hotels	hotel	NOUN
ajssms-484	331	3	create	create	VERB
ajssms-484	331	4	a	a	DET
ajssms-484	331	5	structured	structured	ADJ
ajssms-484	331	6	framework	framework	NOUN
ajssms-484	331	7	and	and	CCONJ
ajssms-484	331	8	implement	implement	VERB
ajssms-484	331	9	as	as	ADP
ajssms-484	331	10	a	a	DET
ajssms-484	331	11	training	training	NOUN
ajssms-484	331	12	module	module	NOUN
ajssms-484	331	13	,	,	PUNCT
ajssms-484	331	14	enhancement	enhancement	NOUN
ajssms-484	331	15	in	in	ADP
ajssms-484	331	16	terms	term	NOUN
ajssms-484	331	17	of	of	ADP
ajssms-484	331	18	quality	quality	NOUN
ajssms-484	331	19	and	and	CCONJ
ajssms-484	331	20	service	service	NOUN
ajssms-484	331	21	will	will	AUX
ajssms-484	331	22	definitely	definitely	ADV
ajssms-484	331	23	have	have	VERB
ajssms-484	331	24	positive	positive	ADJ
ajssms-484	331	25	impact	impact	NOUN
ajssms-484	331	26	in	in	ADP
ajssms-484	331	27	the	the	DET
ajssms-484	331	28	functioning	functioning	NOUN
ajssms-484	331	29	of	of	ADP
ajssms-484	331	30	the	the	DET
ajssms-484	331	31	hotel	hotel	NOUN
ajssms-484	331	32	operations	operation	NOUN
ajssms-484	331	33	both	both	CCONJ
ajssms-484	331	34	internally	internally	ADV
ajssms-484	331	35	and	and	CCONJ
ajssms-484	331	36	externally	externally	ADV
ajssms-484	331	37	.	.	PUNCT
ajssms-484	332	1	8	8	X
ajssms-484	332	2	.	.	X
ajssms-484	332	3	conclusion	conclusion	NOUN
ajssms-484	332	4	organizations	organization	NOUN
ajssms-484	332	5	with	with	ADP
ajssms-484	332	6	diverse	diverse	ADJ
ajssms-484	332	7	employees	employee	NOUN
ajssms-484	332	8	are	be	AUX
ajssms-484	332	9	better	well	ADV
ajssms-484	332	10	suited	suited	ADJ
ajssms-484	332	11	to	to	PART
ajssms-484	332	12	serve	serve	VERB
ajssms-484	332	13	diverse	diverse	ADJ
ajssms-484	332	14	external	external	ADJ
ajssms-484	332	15	customers	customer	NOUN
ajssms-484	332	16	in	in	ADP
ajssms-484	332	17	an	an	DET
ajssms-484	332	18	increasingly	increasingly	ADV
ajssms-484	332	19	global	global	ADJ
ajssms-484	332	20	market	market	NOUN
ajssms-484	332	21	.	.	PUNCT
ajssms-484	333	1	the	the	DET
ajssms-484	333	2	results	result	NOUN
ajssms-484	333	3	of	of	ADP
ajssms-484	333	4	the	the	DET
ajssms-484	333	5	study	study	NOUN
ajssms-484	333	6	provide	provide	VERB
ajssms-484	333	7	considerable	considerable	ADJ
ajssms-484	333	8	insight	insight	NOUN
ajssms-484	333	9	on	on	ADP
ajssms-484	333	10	present	present	ADJ
ajssms-484	333	11	service	service	NOUN
ajssms-484	333	12	management	management	NOUN
ajssms-484	333	13	practices	practice	NOUN
ajssms-484	333	14	in	in	ADP
ajssms-484	333	15	the	the	DET
ajssms-484	333	16	hotel	hotel	NOUN
ajssms-484	333	17	industry	industry	NOUN
ajssms-484	333	18	.	.	PUNCT
ajssms-484	334	1	the	the	DET
ajssms-484	334	2	major	major	ADJ
ajssms-484	334	3	strategies	strategy	NOUN
ajssms-484	334	4	adopted	adopt	VERB
ajssms-484	334	5	by	by	ADP
ajssms-484	334	6	organizations	organization	NOUN
ajssms-484	334	7	to	to	PART
ajssms-484	334	8	increase	increase	VERB
ajssms-484	334	9	inclusiveness	inclusiveness	NOUN
ajssms-484	334	10	is	be	AUX
ajssms-484	334	11	by	by	ADP
ajssms-484	334	12	training	train	VERB
ajssms-484	334	13	employees	employee	NOUN
ajssms-484	334	14	to	to	PART
ajssms-484	334	15	be	be	AUX
ajssms-484	334	16	sensitive	sensitive	ADJ
ajssms-484	334	17	to	to	ADP
ajssms-484	334	18	the	the	DET
ajssms-484	334	19	business	business	NOUN
ajssms-484	334	20	environment	environment	NOUN
ajssms-484	334	21	and	and	CCONJ
ajssms-484	334	22	by	by	ADP
ajssms-484	334	23	encouraging	encourage	VERB
ajssms-484	334	24	employees	employee	NOUN
ajssms-484	334	25	to	to	PART
ajssms-484	334	26	accept	accept	VERB
ajssms-484	334	27	new	new	ADJ
ajssms-484	334	28	innovative	innovative	ADJ
ajssms-484	334	29	and	and	CCONJ
ajssms-484	334	30	enhanced	enhanced	ADJ
ajssms-484	334	31	processes	process	NOUN
ajssms-484	334	32	to	to	PART
ajssms-484	334	33	work	work	VERB
ajssms-484	334	34	towards	towards	ADP
ajssms-484	334	35	quality	quality	NOUN
ajssms-484	334	36	service	service	NOUN
ajssms-484	334	37	.	.	PUNCT
ajssms-484	335	1	the	the	DET
ajssms-484	335	2	study	study	NOUN
ajssms-484	335	3	clearly	clearly	ADV
ajssms-484	335	4	emphasizes	emphasize	VERB
ajssms-484	335	5	that	that	SCONJ
ajssms-484	335	6	organizations	organization	NOUN
ajssms-484	335	7	should	should	AUX
ajssms-484	335	8	take	take	VERB
ajssms-484	335	9	measures	measure	NOUN
ajssms-484	335	10	to	to	PART
ajssms-484	335	11	manage	manage	VERB
ajssms-484	335	12	quality	quality	NOUN
ajssms-484	335	13	service	service	NOUN
ajssms-484	335	14	to	to	PART
ajssms-484	335	15	connect	connect	VERB
ajssms-484	335	16	and	and	CCONJ
ajssms-484	335	17	control	control	VERB
ajssms-484	335	18	the	the	DET
ajssms-484	335	19	potential	potential	NOUN
ajssms-484	335	20	of	of	ADP
ajssms-484	335	21	employee	employee	NOUN
ajssms-484	335	22	’s	’s	PART
ajssms-484	335	23	outlook	outlook	NOUN
ajssms-484	335	24	towards	towards	ADP
ajssms-484	335	25	hotel	hotel	NOUN
ajssms-484	335	26	organization	organization	NOUN
ajssms-484	335	27	.	.	PUNCT
ajssms-484	336	1	references	reference	NOUN
ajssms-484	336	2	ahmed	ahmed	PROPN
ajssms-484	336	3	,	,	PUNCT
ajssms-484	336	4	p.k	p.k	PROPN
ajssms-484	336	5	.	.	PROPN
ajssms-484	336	6	,	,	PUNCT
ajssms-484	336	7	m.	m.	PROPN
ajssms-484	336	8	rafiq	rafiq	PROPN
ajssms-484	336	9	and	and	CCONJ
ajssms-484	336	10	n.m	n.m	PROPN
ajssms-484	336	11	.	.	PROPN
ajssms-484	336	12	saad	saad	PROPN
ajssms-484	336	13	,	,	PUNCT
ajssms-484	336	14	2003	2003	NUM
ajssms-484	336	15	.	.	PUNCT
ajssms-484	337	1	internal	internal	ADJ
ajssms-484	337	2	marketing	marketing	NOUN
ajssms-484	337	3	and	and	CCONJ
ajssms-484	337	4	the	the	DET
ajssms-484	337	5	mediating	mediate	VERB
ajssms-484	337	6	role	role	NOUN
ajssms-484	337	7	of	of	ADP
ajssms-484	337	8	organisational	organisational	ADJ
ajssms-484	337	9	competencies	competency	NOUN
ajssms-484	337	10	.	.	PUNCT
ajssms-484	338	1	european	european	ADJ
ajssms-484	338	2	journal	journal	PROPN
ajssms-484	338	3	of	of	ADP
ajssms-484	338	4	marketing	marketing	NOUN
ajssms-484	338	5	,	,	PUNCT
ajssms-484	338	6	37(9	37(9	NUM
ajssms-484	338	7	):	):	PUNCT
ajssms-484	338	8	1221	1221	NUM
ajssms-484	338	9	-	-	SYM
ajssms-484	338	10	1241	1241	NUM
ajssms-484	338	11	.	.	PUNCT
ajssms-484	339	1	akan	akan	PROPN
ajssms-484	339	2	,	,	PUNCT
ajssms-484	339	3	p.	p.	NOUN
ajssms-484	339	4	,	,	PUNCT
ajssms-484	339	5	1995	1995	NUM
ajssms-484	339	6	.	.	PUNCT
ajssms-484	340	1	dimensions	dimension	NOUN
ajssms-484	340	2	of	of	ADP
ajssms-484	340	3	service	service	NOUN
ajssms-484	340	4	quality	quality	NOUN
ajssms-484	340	5	:	:	PUNCT
ajssms-484	340	6	a	a	DET
ajssms-484	340	7	study	study	NOUN
ajssms-484	340	8	in	in	ADP
ajssms-484	340	9	istanbul	istanbul	PROPN
ajssms-484	340	10	.	.	PUNCT
ajssms-484	341	1	managing	manage	VERB
ajssms-484	341	2	service	service	NOUN
ajssms-484	341	3	quality	quality	NOUN
ajssms-484	341	4	:	:	PUNCT
ajssms-484	341	5	an	an	DET
ajssms-484	341	6	international	international	ADJ
ajssms-484	341	7	journal	journal	NOUN
ajssms-484	341	8	,	,	PUNCT
ajssms-484	341	9	5(6	5(6	NUM
ajssms-484	341	10	):	):	PUNCT
ajssms-484	341	11	39	39	NUM
ajssms-484	341	12	-	-	SYM
ajssms-484	341	13	43	43	NUM
ajssms-484	341	14	.	.	PUNCT
ajssms-484	342	1	asubonteng	asubonteng	PROPN
ajssms-484	342	2	,	,	PUNCT
ajssms-484	342	3	p.	p.	PROPN
ajssms-484	342	4	,	,	PUNCT
ajssms-484	342	5	k.j	k.j	PROPN
ajssms-484	342	6	.	.	PROPN
ajssms-484	342	7	mccleary	mccleary	PROPN
ajssms-484	342	8	and	and	CCONJ
ajssms-484	342	9	j.e	j.e	PROPN
ajssms-484	342	10	.	.	PROPN
ajssms-484	342	11	swan	swan	PROPN
ajssms-484	342	12	,	,	PUNCT
ajssms-484	342	13	1996	1996	NUM
ajssms-484	342	14	.	.	PUNCT
ajssms-484	343	1	servqual	servqual	PROPN
ajssms-484	343	2	revisited	revisit	VERB
ajssms-484	343	3	:	:	PUNCT
ajssms-484	343	4	a	a	DET
ajssms-484	343	5	critical	critical	ADJ
ajssms-484	343	6	review	review	NOUN
ajssms-484	343	7	of	of	ADP
ajssms-484	343	8	service	service	NOUN
ajssms-484	343	9	quality	quality	NOUN
ajssms-484	343	10	.	.	PUNCT
ajssms-484	344	1	journal	journal	PROPN
ajssms-484	344	2	of	of	ADP
ajssms-484	344	3	services	service	NOUN
ajssms-484	344	4	marketing	marketing	NOUN
ajssms-484	344	5	,	,	PUNCT
ajssms-484	344	6	10(6	10(6	NUM
ajssms-484	344	7	):	):	PUNCT
ajssms-484	344	8	62	62	NUM
ajssms-484	344	9	-	-	SYM
ajssms-484	344	10	81	81	NUM
ajssms-484	344	11	.	.	PUNCT
ajssms-484	345	1	babakus	babakus	PROPN
ajssms-484	345	2	,	,	PUNCT
ajssms-484	345	3	e.	e.	PROPN
ajssms-484	345	4	and	and	CCONJ
ajssms-484	345	5	g.w	g.w	PROPN
ajssms-484	345	6	.	.	PROPN
ajssms-484	345	7	boller	boller	PROPN
ajssms-484	345	8	,	,	PUNCT
ajssms-484	345	9	1992	1992	NUM
ajssms-484	345	10	.	.	PUNCT
ajssms-484	346	1	an	an	DET
ajssms-484	346	2	empirical	empirical	ADJ
ajssms-484	346	3	assessment	assessment	NOUN
ajssms-484	346	4	of	of	ADP
ajssms-484	346	5	the	the	DET
ajssms-484	346	6	servqual	servqual	ADJ
ajssms-484	346	7	scale	scale	NOUN
ajssms-484	346	8	.	.	PUNCT
ajssms-484	347	1	journal	journal	PROPN
ajssms-484	347	2	of	of	ADP
ajssms-484	347	3	business	business	NOUN
ajssms-484	347	4	research	research	NOUN
ajssms-484	347	5	,	,	PUNCT
ajssms-484	347	6	24(3	24(3	NUM
ajssms-484	347	7	):	):	PUNCT
ajssms-484	347	8	253	253	NUM
ajssms-484	347	9	-	-	SYM
ajssms-484	347	10	268	268	NUM
ajssms-484	347	11	.	.	PUNCT
ajssms-484	348	1	bellizzi	bellizzi	NOUN
ajssms-484	348	2	,	,	PUNCT
ajssms-484	348	3	c.	c.	PROPN
ajssms-484	348	4	and	and	CCONJ
ajssms-484	348	5	m.	m.	NOUN
ajssms-484	348	6	pintkowski	pintkowski	PROPN
ajssms-484	348	7	,	,	PUNCT
ajssms-484	348	8	1990	1990	NUM
ajssms-484	348	9	.	.	PUNCT
ajssms-484	349	1	semitrend	semitrend	NOUN
ajssms-484	349	2	:	:	PUNCT
ajssms-484	349	3	changing	change	VERB
ajssms-484	349	4	times	time	NOUN
ajssms-484	349	5	in	in	ADP
ajssms-484	349	6	the	the	DET
ajssms-484	349	7	seminar	seminar	NOUN
ajssms-484	349	8	game	game	NOUN
ajssms-484	349	9	.	.	PUNCT
ajssms-484	350	1	training	training	NOUN
ajssms-484	350	2	,	,	PUNCT
ajssms-484	350	3	27(6	27(6	NUM
ajssms-484	350	4	):	):	PUNCT
ajssms-484	350	5	35	35	NUM
ajssms-484	350	6	-	-	SYM
ajssms-484	350	7	40	40	NUM
ajssms-484	350	8	.	.	PUNCT
ajssms-484	351	1	berry	berry	NOUN
ajssms-484	351	2	,	,	PUNCT
ajssms-484	351	3	l.l	l.l	PROPN
ajssms-484	351	4	.	.	PROPN
ajssms-484	351	5	and	and	CCONJ
ajssms-484	351	6	a.	a.	NOUN
ajssms-484	351	7	parasuraman	parasuraman	NOUN
ajssms-484	351	8	,	,	PUNCT
ajssms-484	351	9	1991	1991	NUM
ajssms-484	351	10	.	.	PUNCT
ajssms-484	352	1	marketing	marketing	NOUN
ajssms-484	352	2	service	service	NOUN
ajssms-484	352	3	–	–	PUNCT
ajssms-484	352	4	competing	compete	VERB
ajssms-484	352	5	through	through	ADP
ajssms-484	352	6	quality	quality	NOUN
ajssms-484	352	7	.	.	PUNCT
ajssms-484	353	1	new	new	PROPN
ajssms-484	353	2	york	york	PROPN
ajssms-484	353	3	:	:	PUNCT
ajssms-484	353	4	the	the	DET
ajssms-484	353	5	free	free	ADJ
ajssms-484	353	6	press	press	NOUN
ajssms-484	353	7	.	.	PUNCT
ajssms-484	354	1	blaikie	blaikie	NOUN
ajssms-484	354	2	,	,	PUNCT
ajssms-484	354	3	n.w.h	n.w.h	PROPN
ajssms-484	354	4	.	.	PROPN
ajssms-484	354	5	,	,	PUNCT
ajssms-484	354	6	2000	2000	NUM
ajssms-484	354	7	.	.	PUNCT
ajssms-484	355	1	designing	design	VERB
ajssms-484	355	2	social	social	ADJ
ajssms-484	355	3	research	research	NOUN
ajssms-484	355	4	.	.	PUNCT
ajssms-484	356	1	cambridge	cambridge	NOUN
ajssms-484	356	2	:	:	PUNCT
ajssms-484	356	3	polity	polity	NOUN
ajssms-484	356	4	press	press	NOUN
ajssms-484	356	5	.	.	PUNCT
ajssms-484	357	1	blumer	blumer	PROPN
ajssms-484	357	2	,	,	PUNCT
ajssms-484	357	3	h.g	h.g	PROPN
ajssms-484	357	4	.	.	PROPN
ajssms-484	357	5	,	,	PUNCT
ajssms-484	357	6	1969	1969	NUM
ajssms-484	357	7	.	.	PUNCT
ajssms-484	358	1	fashion	fashion	NOUN
ajssms-484	358	2	:	:	PUNCT
ajssms-484	358	3	from	from	ADP
ajssms-484	358	4	class	class	NOUN
ajssms-484	358	5	differen	differen	NOUN
ajssms-484	358	6	-	-	PUNCT
ajssms-484	358	7	tiation	tiation	NOUN
ajssms-484	358	8	to	to	ADP
ajssms-484	358	9	collective	collective	ADJ
ajssms-484	358	10	selec	selec	NOUN
ajssms-484	358	11	-	-	PUNCT
ajssms-484	358	12	tion	tion	NOUN
ajssms-484	358	13	.	.	PUNCT
ajssms-484	359	1	sociological	sociological	ADJ
ajssms-484	359	2	quarterly	quarterly	ADJ
ajssms-484	359	3	,	,	PUNCT
ajssms-484	359	4	10	10	NUM
ajssms-484	359	5	:	:	SYM
ajssms-484	359	6	275–291	275–291	NUM
ajssms-484	359	7	.	.	PUNCT
ajssms-484	359	8	asian	asian	ADJ
ajssms-484	359	9	journal	journal	NOUN
ajssms-484	359	10	of	of	ADP
ajssms-484	359	11	social	social	ADJ
ajssms-484	359	12	sciences	sciences	PROPN
ajssms-484	359	13	and	and	CCONJ
ajssms-484	359	14	management	management	NOUN
ajssms-484	359	15	studies	study	NOUN
ajssms-484	359	16	,	,	PUNCT
ajssms-484	359	17	2016	2016	NUM
ajssms-484	359	18	,	,	PUNCT
ajssms-484	359	19	3(3):163	3(3):163	NUM
ajssms-484	359	20	-	-	SYM
ajssms-484	359	21	172	172	NUM
ajssms-484	359	22	172	172	NUM
ajssms-484	359	23	carman	carman	NOUN
ajssms-484	359	24	,	,	PUNCT
ajssms-484	359	25	j.	j.	PROPN
ajssms-484	359	26	,	,	PUNCT
ajssms-484	359	27	m.	m.	NOUN
ajssms-484	359	28	,	,	PUNCT
ajssms-484	359	29	1990	1990	NUM
ajssms-484	359	30	.	.	PUNCT
ajssms-484	360	1	consumer	consumer	NOUN
ajssms-484	360	2	perception	perception	NOUN
ajssms-484	360	3	of	of	ADP
ajssms-484	360	4	service	service	NOUN
ajssms-484	360	5	quality	quality	NOUN
ajssms-484	360	6	:	:	PUNCT
ajssms-484	360	7	an	an	DET
ajssms-484	360	8	assessment	assessment	NOUN
ajssms-484	360	9	of	of	ADP
ajssms-484	360	10	the	the	DET
ajssms-484	360	11	servqual	servqual	ADJ
ajssms-484	360	12	dimension	dimension	NOUN
ajssms-484	360	13	.	.	PUNCT
ajssms-484	361	1	journal	journal	NOUN
ajssms-484	361	2	of	of	ADP
ajssms-484	361	3	retailing	retailing	NOUN
ajssms-484	361	4	,	,	PUNCT
ajssms-484	361	5	66(spring	66(spring	NOUN
ajssms-484	361	6	):	):	PUNCT
ajssms-484	361	7	3355	3355	NUM
ajssms-484	361	8	.	.	PUNCT
ajssms-484	362	1	carson	carson	PROPN
ajssms-484	362	2	,	,	PUNCT
ajssms-484	362	3	d.	d.	PROPN
ajssms-484	362	4	,	,	PUNCT
ajssms-484	362	5	a.	a.	PROPN
ajssms-484	362	6	gilmore	gilmore	PROPN
ajssms-484	362	7	,	,	PUNCT
ajssms-484	362	8	c.	c.	PROPN
ajssms-484	362	9	perry	perry	PROPN
ajssms-484	362	10	and	and	CCONJ
ajssms-484	362	11	k.	k.	PROPN
ajssms-484	362	12	gronhaug	gronhaug	PROPN
ajssms-484	362	13	,	,	PUNCT
ajssms-484	362	14	2001	2001	NUM
ajssms-484	362	15	.	.	PUNCT
ajssms-484	363	1	qualitative	qualitative	ADJ
ajssms-484	363	2	marketing	marketing	NOUN
ajssms-484	363	3	research	research	NOUN
ajssms-484	363	4	.	.	PUNCT
ajssms-484	364	1	london	london	PROPN
ajssms-484	364	2	,	,	PUNCT
ajssms-484	364	3	uk	uk	PROPN
ajssms-484	364	4	:	:	PUNCT
ajssms-484	364	5	sage	sage	NOUN
ajssms-484	364	6	.	.	PUNCT
ajssms-484	365	1	chen	chen	PROPN
ajssms-484	365	2	,	,	PUNCT
ajssms-484	365	3	y.	y.	PROPN
ajssms-484	365	4	,	,	PUNCT
ajssms-484	365	5	2001	2001	NUM
ajssms-484	365	6	.	.	PUNCT
ajssms-484	366	1	recent	recent	ADJ
ajssms-484	366	2	trends	trend	NOUN
ajssms-484	366	3	of	of	ADP
ajssms-484	366	4	hospitality	hospitality	NOUN
ajssms-484	366	5	and	and	CCONJ
ajssms-484	366	6	tourism	tourism	NOUN
ajssms-484	366	7	research	research	NOUN
ajssms-484	366	8	literature	literature	NOUN
ajssms-484	366	9	on	on	ADP
ajssms-484	366	10	china	china	PROPN
ajssms-484	366	11	:	:	PUNCT
ajssms-484	366	12	a	a	DET
ajssms-484	366	13	content	content	NOUN
ajssms-484	366	14	analysis	analysis	NOUN
ajssms-484	366	15	(	(	PUNCT
ajssms-484	366	16	unpublished	unpublished	ADJ
ajssms-484	366	17	doctoral	doctoral	ADJ
ajssms-484	366	18	thesis	thesis	NOUN
ajssms-484	366	19	)	)	PUNCT
ajssms-484	366	20	.	.	PUNCT
ajssms-484	367	1	university	university	PROPN
ajssms-484	367	2	of	of	ADP
ajssms-484	367	3	wisconsin	wisconsin	PROPN
ajssms-484	367	4	-	-	PUNCT
ajssms-484	367	5	stout	stout	PROPN
ajssms-484	367	6	,	,	PUNCT
ajssms-484	367	7	menomonie	menomonie	PROPN
ajssms-484	367	8	,	,	PUNCT
ajssms-484	367	9	united	united	PROPN
ajssms-484	367	10	state	state	PROPN
ajssms-484	367	11	of	of	ADP
ajssms-484	367	12	wisconsin	wisconsin	PROPN
ajssms-484	367	13	.	.	PUNCT
ajssms-484	368	1	christopher	christopher	PROPN
ajssms-484	368	2	,	,	PUNCT
ajssms-484	368	3	m.	m.	NOUN
ajssms-484	368	4	,	,	PUNCT
ajssms-484	368	5	a.	a.	PROPN
ajssms-484	368	6	payne	payne	PROPN
ajssms-484	368	7	and	and	CCONJ
ajssms-484	368	8	d.	d.	PROPN
ajssms-484	368	9	ballantyne	ballantyne	PROPN
ajssms-484	368	10	,	,	PUNCT
ajssms-484	368	11	1991	1991	NUM
ajssms-484	368	12	.	.	PUNCT
ajssms-484	369	1	relationship	relationship	NOUN
ajssms-484	369	2	marketing	marketing	NOUN
ajssms-484	369	3	:	:	PUNCT
ajssms-484	369	4	bringing	bring	VERB
ajssms-484	369	5	quality	quality	NOUN
ajssms-484	369	6	,	,	PUNCT
ajssms-484	369	7	customer	customer	NOUN
ajssms-484	369	8	service	service	NOUN
ajssms-484	369	9	and	and	CCONJ
ajssms-484	369	10	marketing	marketing	NOUN
ajssms-484	369	11	together	together	ADV
ajssms-484	369	12	.	.	PUNCT
ajssms-484	370	1	oxford	oxford	NOUN
ajssms-484	370	2	:	:	PUNCT
ajssms-484	370	3	butterworth	butterworth	PROPN
ajssms-484	370	4	-	-	PUNCT
ajssms-484	370	5	heinemann	heinemann	PROPN
ajssms-484	370	6	.	.	PUNCT
ajssms-484	371	1	cowell	cowell	PROPN
ajssms-484	371	2	,	,	PUNCT
ajssms-484	371	3	d.w	d.w	PROPN
ajssms-484	371	4	.	.	PROPN
ajssms-484	371	5	,	,	PUNCT
ajssms-484	371	6	1984	1984	NUM
ajssms-484	371	7	.	.	PUNCT
ajssms-484	372	1	the	the	DET
ajssms-484	372	2	marketing	marketing	NOUN
ajssms-484	372	3	of	of	ADP
ajssms-484	372	4	services	service	NOUN
ajssms-484	372	5	.	.	PUNCT
ajssms-484	373	1	londres	londre	NOUN
ajssms-484	373	2	:	:	PUNCT
ajssms-484	374	1	heinemann	heinemann	PROPN
ajssms-484	374	2	.	.	PUNCT
ajssms-484	374	3	davidoff	davidoff	PROPN
ajssms-484	374	4	,	,	PUNCT
ajssms-484	374	5	d.m	d.m	PROPN
ajssms-484	374	6	.	.	PROPN
ajssms-484	374	7	,	,	PUNCT
ajssms-484	374	8	1994	1994	NUM
ajssms-484	374	9	.	.	PUNCT
ajssms-484	375	1	contact	contact	NOUN
ajssms-484	375	2	:	:	PUNCT
ajssms-484	375	3	customer	customer	NOUN
ajssms-484	375	4	service	service	NOUN
ajssms-484	375	5	in	in	ADP
ajssms-484	375	6	the	the	DET
ajssms-484	375	7	hospitality	hospitality	NOUN
ajssms-484	375	8	and	and	CCONJ
ajssms-484	375	9	tourism	tourism	NOUN
ajssms-484	375	10	industry	industry	NOUN
ajssms-484	375	11	.	.	PUNCT
ajssms-484	376	1	new	new	PROPN
ajssms-484	376	2	jersey	jersey	PROPN
ajssms-484	376	3	:	:	PUNCT
ajssms-484	376	4	prentice	prentice	PROPN
ajssms-484	376	5	hall	hall	PROPN
ajssms-484	376	6	career	career	NOUN
ajssms-484	376	7	and	and	CCONJ
ajssms-484	376	8	technology	technology	NOUN
ajssms-484	376	9	prentice	prentice	NOUN
ajssms-484	376	10	-	-	PUNCT
ajssms-484	376	11	hall	hall	PROPN
ajssms-484	376	12	inc	inc	PROPN
ajssms-484	376	13	.	.	PROPN
ajssms-484	376	14	dev	dev	PROPN
ajssms-484	376	15	,	,	PUNCT
ajssms-484	376	16	c.s	c.s	PROPN
ajssms-484	376	17	.	.	PROPN
ajssms-484	376	18	and	and	CCONJ
ajssms-484	376	19	m.	m.	PROPN
ajssms-484	376	20	olsen	olsen	PROPN
ajssms-484	376	21	,	,	PUNCT
ajssms-484	376	22	2000	2000	NUM
ajssms-484	376	23	.	.	PUNCT
ajssms-484	377	1	marketing	marketing	NOUN
ajssms-484	377	2	challenges	challenge	NOUN
ajssms-484	377	3	for	for	ADP
ajssms-484	377	4	the	the	DET
ajssms-484	377	5	next	next	ADJ
ajssms-484	377	6	decade	decade	NOUN
ajssms-484	377	7	.	.	PUNCT
ajssms-484	378	1	cornell	cornell	PROPN
ajssms-484	378	2	hotel	hotel	PROPN
ajssms-484	378	3	and	and	CCONJ
ajssms-484	378	4	restaurant	restaurant	NOUN
ajssms-484	378	5	administration	administration	PROPN
ajssms-484	378	6	quarterly	quarterly	PROPN
ajssms-484	378	7	,	,	PUNCT
ajssms-484	378	8	41(1	41(1	NUM
ajssms-484	378	9	):	):	PUNCT
ajssms-484	378	10	41	41	NUM
ajssms-484	378	11	–	–	SYM
ajssms-484	378	12	47	47	NUM
ajssms-484	378	13	.	.	PUNCT
ajssms-484	379	1	fisher	fisher	PROPN
ajssms-484	379	2	,	,	PUNCT
ajssms-484	379	3	j.d.m	j.d.m	PROPN
ajssms-484	379	4	.	.	PUNCT
ajssms-484	379	5	,	,	PUNCT
ajssms-484	379	6	1997	1997	NUM
ajssms-484	379	7	.	.	PUNCT
ajssms-484	380	1	relative	relative	ADJ
ajssms-484	380	2	prices	price	NOUN
ajssms-484	380	3	,	,	PUNCT
ajssms-484	380	4	complementarities	complementarity	NOUN
ajssms-484	380	5	and	and	CCONJ
ajssms-484	380	6	comovement	comovement	VERB
ajssms-484	380	7	among	among	ADP
ajssms-484	380	8	components	component	NOUN
ajssms-484	380	9	of	of	ADP
ajssms-484	380	10	aggregate	aggregate	ADJ
ajssms-484	380	11	expenditures	expenditure	NOUN
ajssms-484	380	12	.	.	PUNCT
ajssms-484	381	1	journal	journal	NOUN
ajssms-484	381	2	of	of	ADP
ajssms-484	381	3	monetary	monetary	ADJ
ajssms-484	381	4	economics	economic	NOUN
ajssms-484	381	5	,	,	PUNCT
ajssms-484	381	6	elsevier	elsevier	NOUN
ajssms-484	381	7	,	,	PUNCT
ajssms-484	381	8	39(3	39(3	NUM
ajssms-484	381	9	):	):	PUNCT
ajssms-484	381	10	449	449	NUM
ajssms-484	381	11	-	-	SYM
ajssms-484	381	12	474	474	NUM
ajssms-484	381	13	.	.	PUNCT
ajssms-484	382	1	garvin	garvin	PROPN
ajssms-484	382	2	,	,	PUNCT
ajssms-484	382	3	d.a	d.a	PROPN
ajssms-484	382	4	.	.	PROPN
ajssms-484	382	5	,	,	PUNCT
ajssms-484	382	6	1988	1988	NUM
ajssms-484	382	7	.	.	PUNCT
ajssms-484	383	1	managing	manage	VERB
ajssms-484	383	2	quality	quality	NOUN
ajssms-484	383	3	:	:	PUNCT
ajssms-484	383	4	the	the	DET
ajssms-484	383	5	strategic	strategic	ADJ
ajssms-484	383	6	and	and	CCONJ
ajssms-484	383	7	competitive	competitive	ADJ
ajssms-484	383	8	edge	edge	NOUN
ajssms-484	383	9	.	.	PUNCT
ajssms-484	384	1	new	new	PROPN
ajssms-484	384	2	york	york	PROPN
ajssms-484	384	3	:	:	PUNCT
ajssms-484	384	4	the	the	DET
ajssms-484	384	5	free	free	ADJ
ajssms-484	384	6	press	press	NOUN
ajssms-484	384	7	.	.	PUNCT
ajssms-484	385	1	gill	gill	PROPN
ajssms-484	385	2	,	,	PUNCT
ajssms-484	385	3	a.k	a.k	PROPN
ajssms-484	385	4	.	.	PROPN
ajssms-484	385	5	and	and	CCONJ
ajssms-484	385	6	s.s	s.s	PROPN
ajssms-484	385	7	.	.	PROPN
ajssms-484	385	8	gill	gill	PROPN
ajssms-484	385	9	,	,	PUNCT
ajssms-484	385	10	2012	2012	NUM
ajssms-484	385	11	.	.	PUNCT
ajssms-484	386	1	quality	quality	NOUN
ajssms-484	386	2	of	of	ADP
ajssms-484	386	3	service	service	NOUN
ajssms-484	386	4	in	in	ADP
ajssms-484	386	5	hospitality	hospitality	NOUN
ajssms-484	386	6	industry	industry	NOUN
ajssms-484	386	7	:	:	PUNCT
ajssms-484	386	8	an	an	DET
ajssms-484	386	9	empirical	empirical	ADJ
ajssms-484	386	10	study	study	NOUN
ajssms-484	386	11	.	.	PUNCT
ajssms-484	387	1	world	world	NOUN
ajssms-484	387	2	review	review	PROPN
ajssms-484	387	3	of	of	ADP
ajssms-484	387	4	business	business	NOUN
ajssms-484	387	5	research	research	NOUN
ajssms-484	387	6	,	,	PUNCT
ajssms-484	387	7	2(3	2(3	NUM
ajssms-484	387	8	):	):	PUNCT
ajssms-484	387	9	01	01	NUM
ajssms-484	387	10	–	–	SYM
ajssms-484	387	11	12	12	NUM
ajssms-484	387	12	.	.	PUNCT
ajssms-484	388	1	glaser	glaser	PROPN
ajssms-484	388	2	,	,	PUNCT
ajssms-484	388	3	n.	n.	NOUN
ajssms-484	388	4	,	,	PUNCT
ajssms-484	388	5	1999	1999	NUM
ajssms-484	388	6	.	.	PUNCT
ajssms-484	389	1	the	the	DET
ajssms-484	389	2	future	future	NOUN
ajssms-484	389	3	of	of	ADP
ajssms-484	389	4	grounded	ground	VERB
ajssms-484	389	5	theory	theory	NOUN
ajssms-484	389	6	.	.	PUNCT
ajssms-484	390	1	qualitative	qualitative	ADJ
ajssms-484	390	2	health	health	NOUN
ajssms-484	390	3	research	research	NOUN
ajssms-484	390	4	,	,	PUNCT
ajssms-484	390	5	9(6	9(6	NUM
ajssms-484	390	6	):	):	PUNCT
ajssms-484	390	7	836	836	NUM
ajssms-484	390	8	-	-	SYM
ajssms-484	390	9	485	485	NUM
ajssms-484	390	10	.	.	PUNCT
ajssms-484	391	1	goldstein	goldstein	PROPN
ajssms-484	391	2	,	,	PUNCT
ajssms-484	391	3	i.l	i.l	PROPN
ajssms-484	391	4	.	.	PROPN
ajssms-484	391	5	and	and	CCONJ
ajssms-484	391	6	p.	p.	PROPN
ajssms-484	391	7	gilliam	gilliam	PROPN
ajssms-484	391	8	,	,	PUNCT
ajssms-484	391	9	1990	1990	NUM
ajssms-484	391	10	.	.	PUNCT
ajssms-484	392	1	training	training	NOUN
ajssms-484	392	2	system	system	NOUN
ajssms-484	392	3	issues	issue	NOUN
ajssms-484	392	4	in	in	ADP
ajssms-484	392	5	the	the	DET
ajssms-484	392	6	year	year	NOUN
ajssms-484	392	7	2000	2000	NUM
ajssms-484	392	8	.	.	PUNCT
ajssms-484	393	1	american	american	ADJ
ajssms-484	393	2	psychologist	psychologist	NOUN
ajssms-484	393	3	,	,	PUNCT
ajssms-484	393	4	45	45	NUM
ajssms-484	393	5	:	:	SYM
ajssms-484	393	6	134	134	NUM
ajssms-484	393	7	-	-	SYM
ajssms-484	393	8	143	143	NUM
ajssms-484	393	9	.	.	PUNCT
ajssms-484	394	1	grbich	grbich	PROPN
ajssms-484	394	2	,	,	PUNCT
ajssms-484	394	3	c.	c.	NOUN
ajssms-484	394	4	,	,	PUNCT
ajssms-484	394	5	1999	1999	NUM
ajssms-484	394	6	.	.	PUNCT
ajssms-484	395	1	qualitative	qualitative	ADJ
ajssms-484	395	2	research	research	NOUN
ajssms-484	395	3	in	in	ADP
ajssms-484	395	4	health	health	NOUN
ajssms-484	395	5	:	:	PUNCT
ajssms-484	395	6	an	an	DET
ajssms-484	395	7	introduction	introduction	NOUN
ajssms-484	395	8	.	.	PUNCT
ajssms-484	396	1	beverley	beverley	PROPN
ajssms-484	396	2	hills	hills	PROPN
ajssms-484	396	3	:	:	PUNCT
ajssms-484	396	4	allen	allen	PROPN
ajssms-484	396	5	and	and	CCONJ
ajssms-484	396	6	unwin	unwin	PROPN
ajssms-484	396	7	and	and	CCONJ
ajssms-484	396	8	sage	sage	PROPN
ajssms-484	396	9	international	international	ADJ
ajssms-484	396	10	.	.	PUNCT
ajssms-484	397	1	gronroos	gronroos	PROPN
ajssms-484	397	2	,	,	PUNCT
ajssms-484	397	3	c.	c.	PROPN
ajssms-484	397	4	,	,	PUNCT
ajssms-484	397	5	2006	2006	NUM
ajssms-484	397	6	.	.	PUNCT
ajssms-484	398	1	adopting	adopt	VERB
ajssms-484	398	2	a	a	DET
ajssms-484	398	3	service	service	NOUN
ajssms-484	398	4	logic	logic	NOUN
ajssms-484	398	5	for	for	ADP
ajssms-484	398	6	marketing	marketing	NOUN
ajssms-484	398	7	.	.	PUNCT
ajssms-484	399	1	marketing	marketing	NOUN
ajssms-484	399	2	theory	theory	NOUN
ajssms-484	399	3	,	,	PUNCT
ajssms-484	399	4	6(3	6(3	NUM
ajssms-484	399	5	):	):	PUNCT
ajssms-484	399	6	317–333	317–333	NUM
ajssms-484	399	7	.	.	PUNCT
ajssms-484	400	1	grönroos	grönroos	PROPN
ajssms-484	400	2	,	,	PUNCT
ajssms-484	400	3	c.	c.	NOUN
ajssms-484	400	4	,	,	PUNCT
ajssms-484	400	5	1982	1982	NUM
ajssms-484	400	6	.	.	PUNCT
ajssms-484	401	1	strategic	strategic	ADJ
ajssms-484	401	2	management	management	NOUN
ajssms-484	401	3	and	and	CCONJ
ajssms-484	401	4	marketing	marketing	NOUN
ajssms-484	401	5	in	in	ADP
ajssms-484	401	6	the	the	DET
ajssms-484	401	7	service	service	NOUN
ajssms-484	401	8	sector	sector	NOUN
ajssms-484	401	9	.	.	PUNCT
ajssms-484	402	1	cambridge	cambridge	NOUN
ajssms-484	402	2	:	:	PUNCT
ajssms-484	402	3	marketing	marketing	NOUN
ajssms-484	402	4	science	science	PROPN
ajssms-484	402	5	institute	institute	PROPN
ajssms-484	402	6	.	.	PUNCT
ajssms-484	403	1	grönroos	grönroos	PROPN
ajssms-484	403	2	,	,	PUNCT
ajssms-484	403	3	c.	c.	PROPN
ajssms-484	403	4	,	,	PUNCT
ajssms-484	403	5	1984	1984	NUM
ajssms-484	403	6	.	.	PUNCT
ajssms-484	404	1	a	a	DET
ajssms-484	404	2	service	service	NOUN
ajssms-484	404	3	quality	quality	NOUN
ajssms-484	404	4	model	model	NOUN
ajssms-484	404	5	and	and	CCONJ
ajssms-484	404	6	its	its	PRON
ajssms-484	404	7	marketing	marketing	NOUN
ajssms-484	404	8	implications	implication	NOUN
ajssms-484	404	9	.	.	PUNCT
ajssms-484	405	1	european	european	ADJ
ajssms-484	405	2	journal	journal	PROPN
ajssms-484	405	3	of	of	ADP
ajssms-484	405	4	marketing	marketing	NOUN
ajssms-484	405	5	,	,	PUNCT
ajssms-484	405	6	18(4	18(4	NUM
ajssms-484	405	7	):	):	PUNCT
ajssms-484	405	8	36	36	NUM
ajssms-484	405	9	-	-	SYM
ajssms-484	405	10	44	44	NUM
ajssms-484	405	11	.	.	PUNCT
ajssms-484	406	1	gržinić	gržinić	PROPN
ajssms-484	406	2	,	,	PUNCT
ajssms-484	406	3	j.	j.	PROPN
ajssms-484	406	4	,	,	PUNCT
ajssms-484	406	5	2007	2007	NUM
ajssms-484	406	6	.	.	PUNCT
ajssms-484	407	1	concepts	concept	NOUN
ajssms-484	407	2	of	of	ADP
ajssms-484	407	3	service	service	NOUN
ajssms-484	407	4	quality	quality	NOUN
ajssms-484	407	5	measurement	measurement	NOUN
ajssms-484	407	6	in	in	ADP
ajssms-484	407	7	hotel	hotel	NOUN
ajssms-484	407	8	industry	industry	NOUN
ajssms-484	407	9	.	.	PUNCT
ajssms-484	408	1	economic	economic	ADJ
ajssms-484	408	2	thought	thought	NOUN
ajssms-484	408	3	and	and	CCONJ
ajssms-484	408	4	practice	practice	NOUN
ajssms-484	408	5	,	,	PUNCT
ajssms-484	408	6	16(1	16(1	NUM
ajssms-484	408	7	):	):	PUNCT
ajssms-484	408	8	81	81	NUM
ajssms-484	408	9	-	-	SYM
ajssms-484	408	10	98	98	NUM
ajssms-484	408	11	.	.	PUNCT
ajssms-484	409	1	hoffman	hoffman	PROPN
ajssms-484	409	2	,	,	PUNCT
ajssms-484	409	3	k.d	k.d	PROPN
ajssms-484	409	4	.	.	PROPN
ajssms-484	409	5	and	and	CCONJ
ajssms-484	409	6	j.e.g	j.e.g	PROPN
ajssms-484	409	7	.	.	PUNCT
ajssms-484	409	8	bateson	bateson	PROPN
ajssms-484	409	9	,	,	PUNCT
ajssms-484	409	10	2006	2006	NUM
ajssms-484	409	11	.	.	PUNCT
ajssms-484	410	1	services	service	NOUN
ajssms-484	410	2	marketing	marketing	NOUN
ajssms-484	410	3	:	:	PUNCT
ajssms-484	410	4	concepts	concept	NOUN
ajssms-484	410	5	,	,	PUNCT
ajssms-484	410	6	strategies	strategy	NOUN
ajssms-484	410	7	,	,	PUNCT
ajssms-484	410	8	and	and	CCONJ
ajssms-484	410	9	cases	case	NOUN
ajssms-484	410	10	.	.	PUNCT
ajssms-484	411	1	3rd	3rd	ADJ
ajssms-484	411	2	edn	edn	PROPN
ajssms-484	411	3	.	.	PUNCT
ajssms-484	411	4	,	,	PUNCT
ajssms-484	411	5	ohio	ohio	PROPN
ajssms-484	411	6	:	:	PUNCT
ajssms-484	411	7	thomson	thomson	PROPN
ajssms-484	411	8	south	south	PROPN
ajssms-484	411	9	-	-	PUNCT
ajssms-484	411	10	western	western	ADJ
ajssms-484	411	11	.	.	PUNCT
ajssms-484	412	1	juran	juran	NOUN
ajssms-484	412	2	,	,	PUNCT
ajssms-484	412	3	j.m	j.m	PROPN
ajssms-484	412	4	.	.	PROPN
ajssms-484	412	5	,	,	PUNCT
ajssms-484	412	6	1988	1988	NUM
ajssms-484	412	7	.	.	PUNCT
ajssms-484	413	1	juran	juran	PROPN
ajssms-484	413	2	's	's	PART
ajssms-484	413	3	quality	quality	NOUN
ajssms-484	413	4	control	control	NOUN
ajssms-484	413	5	handbook	handbook	NOUN
ajssms-484	413	6	.	.	PUNCT
ajssms-484	414	1	4th	4th	ADJ
ajssms-484	414	2	edn	edn	PROPN
ajssms-484	414	3	.	.	PUNCT
ajssms-484	415	1	,	,	PUNCT
ajssms-484	415	2	new	new	PROPN
ajssms-484	415	3	york	york	PROPN
ajssms-484	415	4	:	:	PUNCT
ajssms-484	415	5	mcgraw	mcgraw	PROPN
ajssms-484	415	6	-	-	PUNCT
ajssms-484	415	7	hill	hill	NOUN
ajssms-484	415	8	.	.	PUNCT
ajssms-484	416	1	juwaheer	juwaheer	PROPN
ajssms-484	416	2	,	,	PUNCT
ajssms-484	416	3	t.d	t.d	PROPN
ajssms-484	416	4	.	.	PROPN
ajssms-484	416	5	,	,	PUNCT
ajssms-484	416	6	2004	2004	NUM
ajssms-484	416	7	.	.	PUNCT
ajssms-484	417	1	exploring	explore	VERB
ajssms-484	417	2	international	international	ADJ
ajssms-484	417	3	tourists	tourist	NOUN
ajssms-484	417	4	perceptions	perception	NOUN
ajssms-484	417	5	of	of	ADP
ajssms-484	417	6	hotel	hotel	NOUN
ajssms-484	417	7	operations	operation	NOUN
ajssms-484	417	8	by	by	ADP
ajssms-484	417	9	using	use	VERB
ajssms-484	417	10	a	a	DET
ajssms-484	417	11	modified	modify	VERB
ajssms-484	417	12	servqual	servqual	ADJ
ajssms-484	417	13	approach	approach	NOUN
ajssms-484	417	14	–	–	PUNCT
ajssms-484	417	15	a	a	DET
ajssms-484	417	16	case	case	NOUN
ajssms-484	417	17	study	study	NOUN
ajssms-484	417	18	of	of	ADP
ajssms-484	417	19	mauritius	mauritius	PROPN
ajssms-484	417	20	.	.	PUNCT
ajssms-484	418	1	managing	manage	VERB
ajssms-484	418	2	service	service	NOUN
ajssms-484	418	3	quality	quality	NOUN
ajssms-484	418	4	,	,	PUNCT
ajssms-484	418	5	14(5	14(5	NUM
ajssms-484	418	6	):	):	PUNCT
ajssms-484	418	7	350	350	NUM
ajssms-484	418	8	-	-	SYM
ajssms-484	418	9	364	364	NUM
ajssms-484	418	10	.	.	PUNCT
ajssms-484	419	1	knutson	knutson	PROPN
ajssms-484	419	2	,	,	PUNCT
ajssms-484	419	3	b.	b.	PROPN
ajssms-484	419	4	,	,	PUNCT
ajssms-484	419	5	p.	p.	PROPN
ajssms-484	419	6	stevens	stevens	PROPN
ajssms-484	419	7	,	,	PUNCT
ajssms-484	419	8	c.	c.	PROPN
ajssms-484	419	9	wullaert	wullaert	PROPN
ajssms-484	419	10	,	,	PUNCT
ajssms-484	419	11	m.	m.	NOUN
ajssms-484	419	12	patton	patton	PROPN
ajssms-484	419	13	and	and	CCONJ
ajssms-484	419	14	f.	f.	PROPN
ajssms-484	419	15	yokoyama	yokoyama	PROPN
ajssms-484	419	16	,	,	PUNCT
ajssms-484	419	17	1990	1990	NUM
ajssms-484	419	18	.	.	PUNCT
ajssms-484	420	1	lodgserv	lodgserv	NOUN
ajssms-484	420	2	:	:	PUNCT
ajssms-484	420	3	a	a	DET
ajssms-484	420	4	service	service	NOUN
ajssms-484	420	5	quality	quality	NOUN
ajssms-484	420	6	index	index	NOUN
ajssms-484	420	7	for	for	ADP
ajssms-484	420	8	the	the	DET
ajssms-484	420	9	lodging	lodging	NOUN
ajssms-484	420	10	industry	industry	NOUN
ajssms-484	420	11	.	.	PUNCT
ajssms-484	421	1	hospitality	hospitality	NOUN
ajssms-484	421	2	research	research	NOUN
ajssms-484	421	3	journal	journal	NOUN
ajssms-484	421	4	,	,	PUNCT
ajssms-484	421	5	14(2	14(2	NUM
ajssms-484	421	6	):	):	PUNCT
ajssms-484	421	7	227	227	NUM
ajssms-484	421	8	-	-	SYM
ajssms-484	421	9	284	284	NUM
ajssms-484	421	10	.	.	PUNCT
ajssms-484	422	1	kotler	kotler	NOUN
ajssms-484	422	2	,	,	PUNCT
ajssms-484	422	3	p.	p.	NOUN
ajssms-484	422	4	,	,	PUNCT
ajssms-484	422	5	2002	2002	NUM
ajssms-484	422	6	.	.	PUNCT
ajssms-484	423	1	when	when	SCONJ
ajssms-484	423	2	to	to	PART
ajssms-484	423	3	use	use	VERB
ajssms-484	423	4	crm	crm	NOUN
ajssms-484	423	5	and	and	CCONJ
ajssms-484	423	6	when	when	SCONJ
ajssms-484	423	7	to	to	PART
ajssms-484	423	8	forget	forget	VERB
ajssms-484	423	9	it	it	PRON
ajssms-484	423	10	!	!	PUNCT
ajssms-484	423	11	.	.	PUNCT
ajssms-484	424	1	paper	paper	NOUN
ajssms-484	424	2	presented	present	VERB
ajssms-484	424	3	at	at	ADP
ajssms-484	424	4	the	the	DET
ajssms-484	424	5	academy	academy	NOUN
ajssms-484	424	6	of	of	ADP
ajssms-484	424	7	marketing	marketing	NOUN
ajssms-484	424	8	science	science	NOUN
ajssms-484	424	9	,	,	PUNCT
ajssms-484	424	10	sanibel	sanibel	NOUN
ajssms-484	424	11	harbour	harbour	PROPN
ajssms-484	424	12	resort	resort	NOUN
ajssms-484	424	13	and	and	CCONJ
ajssms-484	424	14	spa	spa	NOUN
ajssms-484	424	15	,	,	PUNCT
ajssms-484	424	16	30	30	NUM
ajssms-484	424	17	may	may	NOUN
ajssms-484	424	18	.	.	PUNCT
ajssms-484	425	1	kvale	kvale	PROPN
ajssms-484	425	2	,	,	PUNCT
ajssms-484	425	3	s.	s.	PROPN
ajssms-484	425	4	,	,	PUNCT
ajssms-484	425	5	1996	1996	NUM
ajssms-484	425	6	.	.	PUNCT
ajssms-484	426	1	inter	inter	ADJ
ajssms-484	426	2	views	view	NOUN
ajssms-484	426	3	—	—	PUNCT
ajssms-484	426	4	an	an	DET
ajssms-484	426	5	introduction	introduction	NOUN
ajssms-484	426	6	to	to	ADP
ajssms-484	426	7	qualitative	qualitative	ADJ
ajssms-484	426	8	research	research	NOUN
ajssms-484	426	9	interviewing	interviewing	NOUN
ajssms-484	426	10	.	.	PUNCT
ajssms-484	427	1	thousand	thousand	NUM
ajssms-484	427	2	oaks	oak	NOUN
ajssms-484	427	3	,	,	PUNCT
ajssms-484	427	4	ca	can	AUX
ajssms-484	427	5	:	:	PUNCT
ajssms-484	427	6	sage	sage	VERB
ajssms-484	427	7	.	.	PUNCT
ajssms-484	428	1	lehtinen	lehtinen	PROPN
ajssms-484	428	2	,	,	PUNCT
ajssms-484	428	3	u.	u.	PROPN
ajssms-484	428	4	and	and	CCONJ
ajssms-484	428	5	j.	j.	PROPN
ajssms-484	428	6	lehtinen	lehtinen	PROPN
ajssms-484	428	7	,	,	PUNCT
ajssms-484	428	8	1982	1982	NUM
ajssms-484	428	9	.	.	PUNCT
ajssms-484	429	1	service	service	NOUN
ajssms-484	429	2	quality	quality	NOUN
ajssms-484	429	3	–	–	PUNCT
ajssms-484	429	4	a	a	DET
ajssms-484	429	5	study	study	NOUN
ajssms-484	429	6	of	of	ADP
ajssms-484	429	7	quality	quality	NOUN
ajssms-484	429	8	dimensions	dimension	NOUN
ajssms-484	429	9	.	.	PUNCT
ajssms-484	430	1	helsingfors	helsingfor	NOUN
ajssms-484	430	2	:	:	PUNCT
ajssms-484	430	3	service	service	NOUN
ajssms-484	430	4	management	management	PROPN
ajssms-484	430	5	institute	institute	PROPN
ajssms-484	430	6	.	.	PUNCT
ajssms-484	431	1	li	li	PROPN
ajssms-484	431	2	,	,	PUNCT
ajssms-484	431	3	k.c	k.c	PROPN
ajssms-484	431	4	.	.	PROPN
ajssms-484	431	5	,	,	PUNCT
ajssms-484	431	6	1991	1991	NUM
ajssms-484	431	7	.	.	PUNCT
ajssms-484	432	1	sliced	slice	VERB
ajssms-484	432	2	inverse	inverse	NOUN
ajssms-484	432	3	regression	regression	NOUN
ajssms-484	432	4	for	for	ADP
ajssms-484	432	5	dimension	dimension	NOUN
ajssms-484	432	6	reduction	reduction	NOUN
ajssms-484	432	7	,	,	PUNCT
ajssms-484	432	8	with	with	ADP
ajssms-484	432	9	discussions	discussion	NOUN
ajssms-484	432	10	.	.	PUNCT
ajssms-484	433	1	journal	journal	NOUN
ajssms-484	433	2	of	of	ADP
ajssms-484	433	3	the	the	DET
ajssms-484	433	4	american	american	PROPN
ajssms-484	433	5	statistical	statistical	PROPN
ajssms-484	433	6	association	association	NOUN
ajssms-484	433	7	,	,	PUNCT
ajssms-484	433	8	86	86	NUM
ajssms-484	433	9	:	:	SYM
ajssms-484	433	10	316342	316342	NUM
ajssms-484	433	11	.	.	PUNCT
ajssms-484	434	1	lin	lin	PROPN
ajssms-484	434	2	,	,	PUNCT
ajssms-484	434	3	y.	y.	PROPN
ajssms-484	434	4	and	and	CCONJ
ajssms-484	434	5	h.	h.	PROPN
ajssms-484	434	6	su	su	PROPN
ajssms-484	434	7	,	,	PUNCT
ajssms-484	434	8	2003	2003	NUM
ajssms-484	434	9	.	.	PUNCT
ajssms-484	435	1	strategic	strategic	ADJ
ajssms-484	435	2	analysis	analysis	NOUN
ajssms-484	435	3	of	of	ADP
ajssms-484	435	4	customer	customer	NOUN
ajssms-484	435	5	relationship	relationship	NOUN
ajssms-484	435	6	management	management	NOUN
ajssms-484	435	7	a	a	DET
ajssms-484	435	8	field	field	NOUN
ajssms-484	435	9	study	study	NOUN
ajssms-484	435	10	on	on	ADP
ajssms-484	435	11	hotel	hotel	NOUN
ajssms-484	435	12	enterprises	enterprise	NOUN
ajssms-484	435	13	.	.	PUNCT
ajssms-484	436	1	total	total	ADJ
ajssms-484	436	2	quality	quality	NOUN
ajssms-484	436	3	management	management	NOUN
ajssms-484	436	4	,	,	PUNCT
ajssms-484	436	5	14(6	14(6	NOUN
ajssms-484	436	6	):	):	PUNCT
ajssms-484	436	7	715	715	NUM
ajssms-484	436	8	-	-	SYM
ajssms-484	436	9	731	731	NUM
ajssms-484	436	10	.	.	PUNCT
ajssms-484	437	1	mcqueen	mcqueen	PROPN
ajssms-484	437	2	,	,	PUNCT
ajssms-484	437	3	r.	r.	PROPN
ajssms-484	437	4	and	and	CCONJ
ajssms-484	437	5	c.	c.	PROPN
ajssms-484	437	6	knussen	knussen	PROPN
ajssms-484	437	7	,	,	PUNCT
ajssms-484	437	8	2004	2004	NUM
ajssms-484	437	9	.	.	PUNCT
ajssms-484	438	1	introduction	introduction	NOUN
ajssms-484	438	2	to	to	ADP
ajssms-484	438	3	research	research	NOUN
ajssms-484	438	4	methods	method	NOUN
ajssms-484	438	5	and	and	CCONJ
ajssms-484	438	6	statistics	statistic	NOUN
ajssms-484	438	7	in	in	ADP
ajssms-484	438	8	psychology	psychology	NOUN
ajssms-484	438	9	.	.	PUNCT
ajssms-484	439	1	1st	1st	ADJ
ajssms-484	439	2	edn	edn	PROPN
ajssms-484	439	3	.	.	PUNCT
ajssms-484	440	1	,	,	PUNCT
ajssms-484	440	2	ontario	ontario	PROPN
ajssms-484	440	3	:	:	PUNCT
ajssms-484	440	4	pearson	pearson	PROPN
ajssms-484	440	5	education	education	PROPN
ajssms-484	440	6	canada	canada	PROPN
ajssms-484	440	7	.	.	PUNCT
ajssms-484	441	1	mei	mei	PROPN
ajssms-484	441	2	,	,	PUNCT
ajssms-484	441	3	a.w.o	a.w.o	PROPN
ajssms-484	441	4	.	.	PUNCT
ajssms-484	441	5	,	,	PUNCT
ajssms-484	441	6	a.m.	a.m.	PROPN
ajssms-484	441	7	dean	dean	PROPN
ajssms-484	441	8	and	and	CCONJ
ajssms-484	441	9	c.j	c.j	PROPN
ajssms-484	441	10	.	.	PROPN
ajssms-484	441	11	white	white	PROPN
ajssms-484	441	12	,	,	PUNCT
ajssms-484	441	13	1999	1999	NUM
ajssms-484	441	14	.	.	PUNCT
ajssms-484	442	1	analyzing	analyze	VERB
ajssms-484	442	2	service	service	NOUN
ajssms-484	442	3	quality	quality	NOUN
ajssms-484	442	4	in	in	ADP
ajssms-484	442	5	the	the	DET
ajssms-484	442	6	hospitality	hospitality	NOUN
ajssms-484	442	7	industry	industry	NOUN
ajssms-484	442	8	.	.	PUNCT
ajssms-484	443	1	managing	manage	VERB
ajssms-484	443	2	service	service	NOUN
ajssms-484	443	3	quality	quality	NOUN
ajssms-484	443	4	,	,	PUNCT
ajssms-484	443	5	9(2	9(2	NUM
ajssms-484	443	6	):	):	PUNCT
ajssms-484	443	7	136	136	NUM
ajssms-484	443	8	-	-	SYM
ajssms-484	443	9	143	143	NUM
ajssms-484	443	10	.	.	PUNCT
ajssms-484	443	11	mguyen	mguyen	PROPN
ajssms-484	443	12	,	,	PUNCT
ajssms-484	443	13	t.u.h	t.u.h	PROPN
ajssms-484	443	14	.	.	PROPN
ajssms-484	443	15	,	,	PUNCT
ajssms-484	443	16	j.s	j.s	PROPN
ajssms-484	443	17	.	.	PROPN
ajssms-484	443	18	sherif	sherif	PROPN
ajssms-484	443	19	and	and	CCONJ
ajssms-484	443	20	m.	m.	NOUN
ajssms-484	443	21	newby	newby	PROPN
ajssms-484	443	22	,	,	PUNCT
ajssms-484	443	23	2007	2007	NUM
ajssms-484	443	24	.	.	PUNCT
ajssms-484	444	1	strategies	strategy	NOUN
ajssms-484	444	2	for	for	ADP
ajssms-484	444	3	successful	successful	ADJ
ajssms-484	444	4	crm	crm	NOUN
ajssms-484	444	5	implementation	implementation	NOUN
ajssms-484	444	6	.	.	PUNCT
ajssms-484	445	1	information	information	NOUN
ajssms-484	445	2	management	management	NOUN
ajssms-484	445	3	and	and	CCONJ
ajssms-484	445	4	computer	computer	NOUN
ajssms-484	445	5	security	security	NOUN
ajssms-484	445	6	,	,	PUNCT
ajssms-484	445	7	15(2	15(2	NUM
ajssms-484	445	8	):	):	PUNCT
ajssms-484	445	9	102	102	NUM
ajssms-484	445	10	-	-	SYM
ajssms-484	445	11	115	115	NUM
ajssms-484	445	12	.	.	PUNCT
ajssms-484	446	1	musaba	musaba	PROPN
ajssms-484	446	2	,	,	PUNCT
ajssms-484	446	3	c.n	c.n	PROPN
ajssms-484	446	4	.	.	PROPN
ajssms-484	446	5	,	,	PUNCT
ajssms-484	446	6	e.c	e.c	PROPN
ajssms-484	446	7	.	.	PROPN
ajssms-484	446	8	musaba	musaba	PROPN
ajssms-484	446	9	and	and	CCONJ
ajssms-484	446	10	s.i.r	s.i.r	PROPN
ajssms-484	446	11	.	.	PUNCT
ajssms-484	446	12	hoabeb	hoabeb	NOUN
ajssms-484	446	13	,	,	PUNCT
ajssms-484	446	14	2014	2014	NUM
ajssms-484	446	15	.	.	PUNCT
ajssms-484	447	1	employee	employee	NOUN
ajssms-484	447	2	perceptions	perception	NOUN
ajssms-484	447	3	of	of	ADP
ajssms-484	447	4	service	service	NOUN
ajssms-484	447	5	quality	quality	NOUN
ajssms-484	447	6	in	in	ADP
ajssms-484	447	7	the	the	DET
ajssms-484	447	8	namibian	namibian	ADJ
ajssms-484	447	9	hotel	hotel	NOUN
ajssms-484	447	10	industry	industry	NOUN
ajssms-484	447	11	:	:	PUNCT
ajssms-484	447	12	a	a	DET
ajssms-484	447	13	servqual	servqual	ADJ
ajssms-484	447	14	approach	approach	NOUN
ajssms-484	447	15	.	.	PUNCT
ajssms-484	448	1	international	international	ADJ
ajssms-484	448	2	journal	journal	PROPN
ajssms-484	448	3	of	of	ADP
ajssms-484	448	4	asian	asian	ADJ
ajssms-484	448	5	social	social	ADJ
ajssms-484	448	6	science	science	NOUN
ajssms-484	448	7	,	,	PUNCT
ajssms-484	448	8	4(4	4(4	NUM
ajssms-484	448	9	):	):	PUNCT
ajssms-484	448	10	533–543	533–543	NUM
ajssms-484	448	11	.	.	PUNCT
ajssms-484	449	1	mylonakis	mylonakis	PROPN
ajssms-484	449	2	,	,	PUNCT
ajssms-484	449	3	j.	j.	PROPN
ajssms-484	449	4	,	,	PUNCT
ajssms-484	449	5	2009	2009	NUM
ajssms-484	449	6	.	.	PUNCT
ajssms-484	450	1	customer	customer	NOUN
ajssms-484	450	2	relationship	relationship	NOUN
ajssms-484	450	3	management	management	NOUN
ajssms-484	450	4	functions	function	NOUN
ajssms-484	450	5	:	:	PUNCT
ajssms-484	450	6	a	a	DET
ajssms-484	450	7	survey	survey	NOUN
ajssms-484	450	8	of	of	ADP
ajssms-484	450	9	greek	greek	ADJ
ajssms-484	450	10	bank	bank	NOUN
ajssms-484	450	11	customer	customer	NOUN
ajssms-484	450	12	satisfaction	satisfaction	NOUN
ajssms-484	450	13	performances	performance	NOUN
ajssms-484	450	14	.	.	PUNCT
ajssms-484	451	1	icfai	icfai	NOUN
ajssms-484	451	2	university	university	PROPN
ajssms-484	451	3	journal	journal	NOUN
ajssms-484	451	4	of	of	ADP
ajssms-484	451	5	bank	bank	PROPN
ajssms-484	451	6	management	management	NOUN
ajssms-484	451	7	,	,	PUNCT
ajssms-484	451	8	8(2	8(2	NUM
ajssms-484	451	9	):	):	PUNCT
ajssms-484	451	10	7	7	NUM
ajssms-484	451	11	-	-	SYM
ajssms-484	451	12	31	31	NUM
ajssms-484	451	13	.	.	PUNCT
ajssms-484	452	1	nasution	nasution	NOUN
ajssms-484	452	2	,	,	PUNCT
ajssms-484	452	3	h.n	h.n	PROPN
ajssms-484	452	4	.	.	PROPN
ajssms-484	452	5	and	and	CCONJ
ajssms-484	452	6	f.t	f.t	PROPN
ajssms-484	452	7	.	.	PROPN
ajssms-484	452	8	mavondo	mavondo	PROPN
ajssms-484	452	9	,	,	PUNCT
ajssms-484	452	10	2008	2008	NUM
ajssms-484	452	11	.	.	PUNCT
ajssms-484	453	1	customer	customer	NOUN
ajssms-484	453	2	value	value	NOUN
ajssms-484	453	3	in	in	ADP
ajssms-484	453	4	the	the	DET
ajssms-484	453	5	hotel	hotel	NOUN
ajssms-484	453	6	industry	industry	NOUN
ajssms-484	453	7	:	:	PUNCT
ajssms-484	453	8	what	what	PRON
ajssms-484	453	9	managers	manager	NOUN
ajssms-484	453	10	believe	believe	VERB
ajssms-484	453	11	they	they	PRON
ajssms-484	453	12	deliver	deliver	VERB
ajssms-484	453	13	and	and	CCONJ
ajssms-484	453	14	what	what	PRON
ajssms-484	453	15	customers	customer	NOUN
ajssms-484	453	16	experience	experience	VERB
ajssms-484	453	17	.	.	PUNCT
ajssms-484	454	1	international	international	ADJ
ajssms-484	454	2	journal	journal	PROPN
ajssms-484	454	3	of	of	ADP
ajssms-484	454	4	hospitality	hospitality	PROPN
ajssms-484	454	5	management	management	NOUN
ajssms-484	454	6	,	,	PUNCT
ajssms-484	454	7	27(2	27(2	NUM
ajssms-484	454	8	):	):	PUNCT
ajssms-484	454	9	204	204	NUM
ajssms-484	454	10	-	-	SYM
ajssms-484	454	11	213	213	NUM
ajssms-484	454	12	.	.	PUNCT
ajssms-484	455	1	nguyen	nguyen	NOUN
ajssms-484	455	2	,	,	PUNCT
ajssms-484	455	3	d.d.n	d.d.n	NOUN
ajssms-484	455	4	.	.	PUNCT
ajssms-484	455	5	and	and	CCONJ
ajssms-484	455	6	h.	h.	PROPN
ajssms-484	455	7	le	le	PROPN
ajssms-484	455	8	nguyen	nguyen	PROPN
ajssms-484	455	9	,	,	PUNCT
ajssms-484	455	10	2007	2007	NUM
ajssms-484	455	11	.	.	PUNCT
ajssms-484	456	1	determinants	determinant	NOUN
ajssms-484	456	2	of	of	ADP
ajssms-484	456	3	retail	retail	ADJ
ajssms-484	456	4	service	service	NOUN
ajssms-484	456	5	quality	quality	NOUN
ajssms-484	456	6	:	:	PUNCT
ajssms-484	456	7	a	a	DET
ajssms-484	456	8	study	study	NOUN
ajssms-484	456	9	of	of	ADP
ajssms-484	456	10	supermarkets	supermarket	NOUN
ajssms-484	456	11	in	in	ADP
ajssms-484	456	12	vietnam	vietnam	PROPN
ajssms-484	456	13	.	.	PUNCT
ajssms-484	457	1	science	science	NOUN
ajssms-484	457	2	and	and	CCONJ
ajssms-484	457	3	technology	technology	NOUN
ajssms-484	457	4	development	development	NOUN
ajssms-484	457	5	,	,	PUNCT
ajssms-484	457	6	10(08	10(08	NUM
ajssms-484	457	7	):	):	PUNCT
ajssms-484	457	8	15	15	NUM
ajssms-484	457	9	-	-	SYM
ajssms-484	457	10	23	23	NUM
ajssms-484	457	11	.	.	PUNCT
ajssms-484	458	1	oakland	oakland	PROPN
ajssms-484	458	2	,	,	PUNCT
ajssms-484	458	3	j.s	j.s	PROPN
ajssms-484	458	4	.	.	PROPN
ajssms-484	458	5	,	,	PUNCT
ajssms-484	458	6	2008	2008	NUM
ajssms-484	458	7	.	.	PUNCT
ajssms-484	459	1	tourism	tourism	NOUN
ajssms-484	459	2	and	and	CCONJ
ajssms-484	459	3	hospitality	hospitality	NOUN
ajssms-484	459	4	management	management	NOUN
ajssms-484	459	5	.	.	PUNCT
ajssms-484	460	1	opatija	opatija	NOUN
ajssms-484	460	2	:	:	PUNCT
ajssms-484	460	3	faculty	faculty	NOUN
ajssms-484	460	4	of	of	ADP
ajssms-484	460	5	tourist	tourist	NOUN
ajssms-484	460	6	and	and	CCONJ
ajssms-484	460	7	hospitality	hospitality	NOUN
ajssms-484	460	8	management	management	NOUN
ajssms-484	460	9	opatija	opatija	NOUN
ajssms-484	460	10	.	.	PUNCT
ajssms-484	461	1	oberoi	oberoi	PROPN
ajssms-484	461	2	,	,	PUNCT
ajssms-484	461	3	u.	u.	PROPN
ajssms-484	461	4	and	and	CCONJ
ajssms-484	461	5	c.	c.	PROPN
ajssms-484	461	6	hales	hales	PROPN
ajssms-484	461	7	,	,	PUNCT
ajssms-484	461	8	1990	1990	NUM
ajssms-484	461	9	.	.	PUNCT
ajssms-484	462	1	assessing	assess	VERB
ajssms-484	462	2	the	the	DET
ajssms-484	462	3	quality	quality	NOUN
ajssms-484	462	4	of	of	ADP
ajssms-484	462	5	conference	conference	NOUN
ajssms-484	462	6	hotel	hotel	NOUN
ajssms-484	462	7	service	service	NOUN
ajssms-484	462	8	product	product	NOUN
ajssms-484	462	9	:	:	PUNCT
ajssms-484	462	10	towards	towards	ADP
ajssms-484	462	11	an	an	DET
ajssms-484	462	12	empirical	empirical	ADJ
ajssms-484	462	13	based	base	VERB
ajssms-484	462	14	model	model	NOUN
ajssms-484	462	15	.	.	PUNCT
ajssms-484	463	1	service	service	NOUN
ajssms-484	463	2	industries	industry	NOUN
ajssms-484	463	3	journal	journal	NOUN
ajssms-484	463	4	,	,	PUNCT
ajssms-484	463	5	10	10	NUM
ajssms-484	463	6	:	:	SYM
ajssms-484	463	7	700	700	NUM
ajssms-484	463	8	–	–	PUNCT
ajssms-484	463	9	721	721	NUM
ajssms-484	463	10	.	.	PUNCT
ajssms-484	464	1	parasuraman	parasuraman	NOUN
ajssms-484	464	2	,	,	PUNCT
ajssms-484	464	3	a.	a.	PROPN
ajssms-484	464	4	,	,	PUNCT
ajssms-484	464	5	v.a	v.a	PROPN
ajssms-484	464	6	.	.	PROPN
ajssms-484	464	7	zeithaml	zeithaml	PROPN
ajssms-484	464	8	and	and	CCONJ
ajssms-484	464	9	l.l	l.l	PROPN
ajssms-484	464	10	.	.	PROPN
ajssms-484	464	11	berry	berry	PROPN
ajssms-484	464	12	,	,	PUNCT
ajssms-484	464	13	1988	1988	NUM
ajssms-484	464	14	.	.	PUNCT
ajssms-484	465	1	servqual	servqual	ADJ
ajssms-484	465	2	:	:	PUNCT
ajssms-484	465	3	a	a	DET
ajssms-484	465	4	multiple	multiple	ADJ
ajssms-484	465	5	-	-	PUNCT
ajssms-484	465	6	item	item	NOUN
ajssms-484	465	7	scale	scale	NOUN
ajssms-484	465	8	for	for	ADP
ajssms-484	465	9	measuring	measure	VERB
ajssms-484	465	10	consumer	consumer	NOUN
ajssms-484	465	11	perceptions	perception	NOUN
ajssms-484	465	12	of	of	ADP
ajssms-484	465	13	service	service	NOUN
ajssms-484	465	14	quality	quality	NOUN
ajssms-484	465	15	.	.	PUNCT
ajssms-484	466	1	journal	journal	NOUN
ajssms-484	466	2	of	of	ADP
ajssms-484	466	3	retailing	retailing	NOUN
ajssms-484	466	4	,	,	PUNCT
ajssms-484	466	5	64(1	64(1	NUM
ajssms-484	466	6	):	):	PUNCT
ajssms-484	466	7	14	14	NUM
ajssms-484	466	8	-	-	SYM
ajssms-484	466	9	40	40	NUM
ajssms-484	466	10	.	.	PUNCT
ajssms-484	467	1	perry	perry	PROPN
ajssms-484	467	2	,	,	PUNCT
ajssms-484	467	3	c.	c.	PROPN
ajssms-484	467	4	,	,	PUNCT
ajssms-484	467	5	2001	2001	NUM
ajssms-484	467	6	.	.	PUNCT
ajssms-484	468	1	case	case	NOUN
ajssms-484	468	2	research	research	NOUN
ajssms-484	468	3	in	in	ADP
ajssms-484	468	4	marketing	marketing	NOUN
ajssms-484	468	5	.	.	PUNCT
ajssms-484	469	1	marketing	marketing	NOUN
ajssms-484	469	2	review	review	PROPN
ajssms-484	469	3	,	,	PUNCT
ajssms-484	469	4	1(3	1(3	NUM
ajssms-484	469	5	):	):	PUNCT
ajssms-484	469	6	303	303	NUM
ajssms-484	469	7	-	-	SYM
ajssms-484	469	8	323	323	NUM
ajssms-484	469	9	.	.	PUNCT
ajssms-484	470	1	rafiq	rafiq	PROPN
ajssms-484	470	2	,	,	PUNCT
ajssms-484	470	3	m.	m.	NOUN
ajssms-484	470	4	,	,	PUNCT
ajssms-484	470	5	2012	2012	NUM
ajssms-484	470	6	.	.	PUNCT
ajssms-484	471	1	xiaoming	xiaome	VERB
ajssms-484	471	2	lu,&heather	lu,&heather	PROPN
ajssms-484	471	3	fulford	fulford	PROPN
ajssms-484	471	4	.	.	PUNCT
ajssms-484	472	1	measuring	measure	VERB
ajssms-484	472	2	internet	internet	NOUN
ajssms-484	472	3	retail	retail	NOUN
ajssms-484	472	4	service	service	NOUN
ajssms-484	472	5	quality	quality	NOUN
ajssms-484	472	6	using	use	VERB
ajssms-484	472	7	e	e	PROPN
ajssms-484	472	8	-	-	ADJ
ajssms-484	472	9	s	s	X
ajssms-484	472	10	-	-	PUNCT
ajssms-484	472	11	qual	qual	ADJ
ajssms-484	472	12	{	{	PUNCT
ajssms-484	472	13	j	j	PROPN
ajssms-484	472	14	}	}	PUNCT
ajssms-484	472	15	.	.	PUNCT
ajssms-484	473	1	journal	journal	NOUN
ajssms-484	473	2	of	of	ADP
ajssms-484	473	3	marketing	marketing	NOUN
ajssms-484	473	4	management	management	NOUN
ajssms-484	473	5	,	,	PUNCT
ajssms-484	473	6	288	288	NUM
ajssms-484	473	7	:	:	PUNCT
ajssms-484	473	8	1159	1159	NUM
ajssms-484	473	9	-	-	SYM
ajssms-484	473	10	1173	1173	NUM
ajssms-484	473	11	.	.	PUNCT
ajssms-484	474	1	doi	doi	NOUN
ajssms-484	474	2	10.1080/0267257x.2011.621441	10.1080/0267257x.2011.621441	PROPN
ajssms-484	474	3	.	.	PUNCT
ajssms-484	475	1	robinson	robinson	PROPN
ajssms-484	475	2	,	,	PUNCT
ajssms-484	475	3	m.j	m.j	PROPN
ajssms-484	475	4	.	.	PROPN
ajssms-484	475	5	,	,	PUNCT
ajssms-484	475	6	g.t	g.t	PROPN
ajssms-484	475	7	.	.	PROPN
ajssms-484	475	8	trail	trail	PROPN
ajssms-484	475	9	,	,	PUNCT
ajssms-484	475	10	r.j	r.j	PROPN
ajssms-484	475	11	.	.	PROPN
ajssms-484	475	12	dick	dick	PROPN
ajssms-484	475	13	and	and	CCONJ
ajssms-484	475	14	a.j	a.j	PROPN
ajssms-484	475	15	.	.	PROPN
ajssms-484	475	16	gillentine	gillentine	PROPN
ajssms-484	475	17	,	,	PUNCT
ajssms-484	475	18	2005	2005	NUM
ajssms-484	475	19	.	.	PUNCT
ajssms-484	476	1	fans	fan	NOUN
ajssms-484	476	2	vs.	vs.	ADP
ajssms-484	476	3	spectators	spectator	NOUN
ajssms-484	476	4	:	:	PUNCT
ajssms-484	476	5	an	an	DET
ajssms-484	476	6	analysis	analysis	NOUN
ajssms-484	476	7	of	of	ADP
ajssms-484	476	8	those	those	PRON
ajssms-484	476	9	who	who	PRON
ajssms-484	476	10	attend	attend	VERB
ajssms-484	476	11	intercollegiate	intercollegiate	ADJ
ajssms-484	476	12	football	football	NOUN
ajssms-484	476	13	games	game	NOUN
ajssms-484	476	14	.	.	PUNCT
ajssms-484	477	1	sport	sport	NOUN
ajssms-484	477	2	marketing	marketing	NOUN
ajssms-484	477	3	quarterly	quarterly	ADV
ajssms-484	477	4	,	,	PUNCT
ajssms-484	477	5	14(1	14(1	NUM
ajssms-484	477	6	):	):	PUNCT
ajssms-484	477	7	43	43	NUM
ajssms-484	477	8	-	-	SYM
ajssms-484	477	9	53	53	NUM
ajssms-484	477	10	.	.	PUNCT
ajssms-484	478	1	ross	ross	PROPN
ajssms-484	478	2	,	,	PUNCT
ajssms-484	478	3	g.f	g.f	PROPN
ajssms-484	478	4	.	.	PROPN
ajssms-484	478	5	,	,	PUNCT
ajssms-484	478	6	1997	1997	NUM
ajssms-484	478	7	.	.	PUNCT
ajssms-484	479	1	educational	educational	ADJ
ajssms-484	479	2	and	and	CCONJ
ajssms-484	479	3	motivational	motivational	ADJ
ajssms-484	479	4	predictors	predictor	NOUN
ajssms-484	479	5	of	of	ADP
ajssms-484	479	6	foodservice	foodservice	NOUN
ajssms-484	479	7	business	business	NOUN
ajssms-484	479	8	interest	interest	NOUN
ajssms-484	479	9	.	.	PUNCT
ajssms-484	480	1	journal	journal	NOUN
ajssms-484	480	2	of	of	ADP
ajssms-484	480	3	food	food	NOUN
ajssms-484	480	4	service	service	NOUN
ajssms-484	480	5	systems	system	NOUN
ajssms-484	480	6	,	,	PUNCT
ajssms-484	480	7	9	9	NUM
ajssms-484	480	8	:	:	SYM
ajssms-484	480	9	251	251	NUM
ajssms-484	480	10	-	-	SYM
ajssms-484	480	11	263	263	NUM
ajssms-484	480	12	.	.	PUNCT
ajssms-484	481	1	saleh	saleh	PROPN
ajssms-484	481	2	,	,	PUNCT
ajssms-484	481	3	f.	f.	PROPN
ajssms-484	481	4	and	and	CCONJ
ajssms-484	481	5	c.	c.	PROPN
ajssms-484	481	6	ryan	ryan	PROPN
ajssms-484	481	7	,	,	PUNCT
ajssms-484	481	8	1991	1991	NUM
ajssms-484	481	9	.	.	PUNCT
ajssms-484	482	1	analyzing	analyze	VERB
ajssms-484	482	2	service	service	NOUN
ajssms-484	482	3	quality	quality	NOUN
ajssms-484	482	4	in	in	ADP
ajssms-484	482	5	the	the	DET
ajssms-484	482	6	hospitality	hospitality	NOUN
ajssms-484	482	7	industry	industry	NOUN
ajssms-484	482	8	using	use	VERB
ajssms-484	482	9	the	the	DET
ajssms-484	482	10	servqual	servqual	ADJ
ajssms-484	482	11	model	model	NOUN
ajssms-484	482	12	.	.	PUNCT
ajssms-484	483	1	services	service	NOUN
ajssms-484	483	2	industries	industry	NOUN
ajssms-484	483	3	journal	journal	NOUN
ajssms-484	483	4	,	,	PUNCT
ajssms-484	483	5	11(3	11(3	NUM
ajssms-484	483	6	):	):	PUNCT
ajssms-484	483	7	324	324	NUM
ajssms-484	483	8	-	-	SYM
ajssms-484	483	9	343	343	NUM
ajssms-484	483	10	.	.	PUNCT
ajssms-484	484	1	tim	tim	PROPN
ajssms-484	484	2	and	and	CCONJ
ajssms-484	484	3	r.v	r.v	PROPN
ajssms-484	484	4	.	.	PROPN
ajssms-484	484	5	davis	davis	PROPN
ajssms-484	484	6	,	,	PUNCT
ajssms-484	484	7	2001	2001	NUM
ajssms-484	484	8	.	.	PUNCT
ajssms-484	485	1	integrating	integrate	VERB
ajssms-484	485	2	internal	internal	ADJ
ajssms-484	485	3	marketing	marketing	NOUN
ajssms-484	485	4	with	with	ADP
ajssms-484	485	5	participative	participative	ADJ
ajssms-484	485	6	management	management	NOUN
ajssms-484	485	7	.	.	PUNCT
ajssms-484	486	1	management	management	NOUN
ajssms-484	486	2	decision	decision	NOUN
ajssms-484	486	3	,	,	PUNCT
ajssms-484	486	4	39(2	39(2	NUM
ajssms-484	486	5	):	):	PUNCT
ajssms-484	486	6	121	121	NUM
ajssms-484	486	7	–	–	SYM
ajssms-484	486	8	132	132	NUM
ajssms-484	486	9	.	.	PUNCT
ajssms-484	487	1	verdugo	verdugo	PROPN
ajssms-484	487	2	,	,	PUNCT
ajssms-484	487	3	c.m	c.m	PROPN
ajssms-484	487	4	.	.	PROPN
ajssms-484	487	5	,	,	PUNCT
ajssms-484	487	6	a.m.	a.m.	PROPN
ajssms-484	487	7	oviedo	oviedo	PROPN
ajssms-484	487	8	-	-	PUNCT
ajssms-484	487	9	garcia	garcia	PROPN
ajssms-484	487	10	and	and	CCONJ
ajssms-484	487	11	l.j	l.j	PROPN
ajssms-484	487	12	.	.	PROPN
ajssms-484	487	13	roldan	roldan	PROPN
ajssms-484	487	14	,	,	PUNCT
ajssms-484	487	15	2009	2009	NUM
ajssms-484	487	16	.	.	PUNCT
ajssms-484	488	1	the	the	DET
ajssms-484	488	2	employee	employee	NOUN
ajssms-484	488	3	-	-	PUNCT
ajssms-484	488	4	customer	customer	NOUN
ajssms-484	488	5	relationship	relationship	NOUN
ajssms-484	488	6	quality	quality	NOUN
ajssms-484	488	7	:	:	PUNCT
ajssms-484	488	8	antecedents	antecedent	NOUN
ajssms-484	488	9	and	and	CCONJ
ajssms-484	488	10	consequences	consequence	NOUN
ajssms-484	488	11	in	in	ADP
ajssms-484	488	12	the	the	DET
ajssms-484	488	13	hotel	hotel	NOUN
ajssms-484	488	14	industry	industry	NOUN
ajssms-484	488	15	.	.	PUNCT
ajssms-484	489	1	international	international	ADJ
ajssms-484	489	2	journal	journal	PROPN
ajssms-484	489	3	of	of	ADP
ajssms-484	489	4	contemporary	contemporary	PROPN
ajssms-484	489	5	hospitality	hospitality	PROPN
ajssms-484	489	6	management	management	NOUN
ajssms-484	489	7	,	,	PUNCT
ajssms-484	489	8	21(3	21(3	NUM
ajssms-484	489	9	):	):	PUNCT
ajssms-484	489	10	251	251	NUM
ajssms-484	489	11	-	-	SYM
ajssms-484	489	12	274	274	NUM
ajssms-484	489	13	.	.	PUNCT
ajssms-484	490	1	wilkins	wilkins	PROPN
ajssms-484	490	2	,	,	PUNCT
ajssms-484	490	3	h.	h.	PROPN
ajssms-484	490	4	,	,	PUNCT
ajssms-484	490	5	b.	b.	PROPN
ajssms-484	490	6	merrilees	merrilees	PROPN
ajssms-484	490	7	and	and	CCONJ
ajssms-484	490	8	c.	c.	PROPN
ajssms-484	490	9	herington	herington	PROPN
ajssms-484	490	10	,	,	PUNCT
ajssms-484	490	11	2007	2007	NUM
ajssms-484	490	12	.	.	PUNCT
ajssms-484	491	1	toward	toward	ADP
ajssms-484	491	2	an	an	DET
ajssms-484	491	3	understanding	understanding	NOUN
ajssms-484	491	4	of	of	ADP
ajssms-484	491	5	total	total	ADJ
ajssms-484	491	6	service	service	NOUN
ajssms-484	491	7	quality	quality	NOUN
ajssms-484	491	8	in	in	ADP
ajssms-484	491	9	hotels	hotel	NOUN
ajssms-484	491	10	.	.	PUNCT
ajssms-484	492	1	international	international	ADJ
ajssms-484	492	2	journal	journal	PROPN
ajssms-484	492	3	of	of	ADP
ajssms-484	492	4	hospitality	hospitality	PROPN
ajssms-484	492	5	management	management	NOUN
ajssms-484	492	6	,	,	PUNCT
ajssms-484	492	7	26	26	NUM
ajssms-484	492	8	:	:	SYM
ajssms-484	492	9	840	840	NUM
ajssms-484	492	10	-	-	SYM
ajssms-484	492	11	853	853	NUM
ajssms-484	492	12	.	.	PUNCT
ajssms-484	493	1	yin	yin	PROPN
ajssms-484	493	2	,	,	PUNCT
ajssms-484	493	3	r.k	r.k	PROPN
ajssms-484	493	4	.	.	PROPN
ajssms-484	493	5	,	,	PUNCT
ajssms-484	493	6	2008	2008	NUM
ajssms-484	493	7	.	.	PUNCT
ajssms-484	494	1	case	case	NOUN
ajssms-484	494	2	study	study	NOUN
ajssms-484	494	3	research	research	NOUN
ajssms-484	494	4	:	:	PUNCT
ajssms-484	494	5	design	design	NOUN
ajssms-484	494	6	and	and	CCONJ
ajssms-484	494	7	methods	method	NOUN
ajssms-484	494	8	.	.	PUNCT
ajssms-484	495	1	applied	apply	VERB
ajssms-484	495	2	social	social	ADJ
ajssms-484	495	3	research	research	NOUN
ajssms-484	495	4	methods	method	NOUN
ajssms-484	495	5	.	.	PUNCT
ajssms-484	496	1	4th	4th	ADJ
ajssms-484	496	2	edn	edn	PROPN
ajssms-484	496	3	.	.	PUNCT
ajssms-484	497	1	,	,	PUNCT
ajssms-484	497	2	thousand	thousand	NUM
ajssms-484	497	3	oaks	oak	NOUN
ajssms-484	497	4	:	:	PUNCT
ajssms-484	497	5	sage	sage	NOUN
ajssms-484	497	6	publications	publication	NOUN
ajssms-484	497	7	.	.	PUNCT
ajssms-484	498	1	yun	yun	PROPN
ajssms-484	498	2	,	,	PUNCT
ajssms-484	498	3	s.	s.	PROPN
ajssms-484	498	4	,	,	PUNCT
ajssms-484	498	5	2001	2001	NUM
ajssms-484	498	6	.	.	PUNCT
ajssms-484	499	1	assessment	assessment	NOUN
ajssms-484	499	2	of	of	ADP
ajssms-484	499	3	guest	guest	NOUN
ajssms-484	499	4	satisfaction	satisfaction	NOUN
ajssms-484	499	5	of	of	ADP
ajssms-484	499	6	service	service	NOUN
ajssms-484	499	7	quality	quality	NOUN
ajssms-484	499	8	of	of	ADP
ajssms-484	499	9	the	the	DET
ajssms-484	499	10	hotel	hotel	NOUN
ajssms-484	499	11	.	.	PUNCT
ajssms-484	500	1	zaire	zaire	PROPN
ajssms-484	500	2	,	,	PUNCT
ajssms-484	500	3	m.	m.	NOUN
ajssms-484	500	4	and	and	CCONJ
ajssms-484	500	5	a.c	a.c	PROPN
ajssms-484	500	6	.	.	PROPN
ajssms-484	500	7	simintiras	simintiras	PROPN
ajssms-484	500	8	,	,	PUNCT
ajssms-484	500	9	1991	1991	NUM
ajssms-484	500	10	.	.	PUNCT
ajssms-484	501	1	the	the	DET
ajssms-484	501	2	sales	sale	NOUN
ajssms-484	501	3	link	link	NOUN
ajssms-484	501	4	in	in	ADP
ajssms-484	501	5	the	the	DET
ajssms-484	501	6	customer	customer	NOUN
ajssms-484	501	7	supplier	supplier	NOUN
ajssms-484	501	8	chain	chain	NOUN
ajssms-484	501	9	.	.	PUNCT
ajssms-484	502	1	productivity	productivity	NOUN
ajssms-484	502	2	,	,	PUNCT
ajssms-484	502	3	32(3	32(3	NUM
ajssms-484	502	4	):	):	PUNCT
ajssms-484	502	5	427	427	NUM
ajssms-484	502	6	-	-	SYM
ajssms-484	502	7	434	434	NUM
ajssms-484	502	8	.	.	PUNCT
ajssms-484	503	1	bibliography	bibliography	NOUN
ajssms-484	503	2	juran	juran	NOUN
ajssms-484	503	3	,	,	PUNCT
ajssms-484	503	4	j.m	j.m	PROPN
ajssms-484	503	5	.	.	PROPN
ajssms-484	503	6	and	and	CCONJ
ajssms-484	503	7	f.m	f.m	PROPN
ajssms-484	503	8	.	.	PROPN
ajssms-484	503	9	gryna	gryna	NOUN
ajssms-484	503	10	,	,	PUNCT
ajssms-484	503	11	1988	1988	NUM
ajssms-484	503	12	.	.	PUNCT
ajssms-484	504	1	juran	juran	NOUN
ajssms-484	504	2	’s	’s	PART
ajssms-484	504	3	quality	quality	PROPN
ajssms-484	504	4	control	control	PROPN
ajssms-484	504	5	handbook	handbook	NOUN
ajssms-484	504	6	.	.	PUNCT
ajssms-484	505	1	jr	jr	PROPN
ajssms-484	505	2	(	(	PUNCT
ajssms-484	505	3	eds	ed	NOUN
ajssms-484	505	4	.	.	PUNCT
ajssms-484	505	5	)	)	PUNCT
ajssms-484	505	6	.	.	PUNCT
ajssms-484	506	1	new	new	PROPN
ajssms-484	506	2	york	york	PROPN
ajssms-484	506	3	:	:	PUNCT
ajssms-484	506	4	mcgraw	mcgraw	PROPN
ajssms-484	506	5	-	-	PUNCT
ajssms-484	506	6	hill	hill	NOUN
ajssms-484	506	7	.	.	PUNCT
ajssms-484	507	1	asian	asian	ADJ
ajssms-484	507	2	online	online	PROPN
ajssms-484	507	3	journal	journal	PROPN
ajssms-484	507	4	publishing	publishing	NOUN
ajssms-484	507	5	group	group	NOUN
ajssms-484	507	6	is	be	AUX
ajssms-484	507	7	not	not	PART
ajssms-484	507	8	responsible	responsible	ADJ
ajssms-484	507	9	or	or	CCONJ
ajssms-484	507	10	answerable	answerable	ADJ
ajssms-484	507	11	for	for	ADP
ajssms-484	507	12	any	any	DET
ajssms-484	507	13	loss	loss	NOUN
ajssms-484	507	14	,	,	PUNCT
ajssms-484	507	15	damage	damage	NOUN
ajssms-484	507	16	or	or	CCONJ
ajssms-484	507	17	liability	liability	NOUN
ajssms-484	507	18	,	,	PUNCT
ajssms-484	507	19	etc	etc	X
ajssms-484	507	20	.	.	X
ajssms-484	507	21	caused	cause	VERB
ajssms-484	507	22	in	in	ADP
ajssms-484	507	23	relation	relation	NOUN
ajssms-484	507	24	to	to	PART
ajssms-484	507	25	/	/	PUNCT
ajssms-484	507	26	arising	arise	VERB
ajssms-484	507	27	out	out	ADP
ajssms-484	507	28	of	of	ADP
ajssms-484	507	29	the	the	DET
ajssms-484	507	30	use	use	NOUN
ajssms-484	507	31	of	of	ADP
ajssms-484	507	32	the	the	DET
ajssms-484	507	33	content	content	NOUN
ajssms-484	507	34	.	.	PUNCT
ajssms-484	508	1	any	any	DET
ajssms-484	508	2	queries	query	NOUN
ajssms-484	508	3	should	should	AUX
ajssms-484	508	4	be	be	AUX
ajssms-484	508	5	directed	direct	VERB
ajssms-484	508	6	to	to	ADP
ajssms-484	508	7	the	the	DET
ajssms-484	508	8	corresponding	corresponding	ADJ
ajssms-484	508	9	author	author	NOUN
ajssms-484	508	10	of	of	ADP
ajssms-484	508	11	the	the	DET
ajssms-484	508	12	article	article	NOUN
ajssms-484	508	13	.	.	PUNCT