fetherston


 

Australian Journal of 
Educational Technology 

1998, 14(2), 98-106 

 
 

A socio-cognitive framework for researching  
learning with IMM 
 
Tony Fetherston 
Multimedia and Learning Technologies 
Edith Cowan University 
 

Interactive Multimedia (IMM) with its rich blend of graphics, sound and movies, 
is often difficult to conceptualise by researchers. In order to study IMM either in 
its own right or to examine the effects of the use of IMM in fields like education, 
researchers need to choose a well described theoretical framework to guide their 
study. A choice often facing researchers is whether to view IMM as a new media 
requiring its own unique underlying theoretical framework or to rely on existing 
frameworks from other fields to underpin their studies. 
 
In this paper, Gardner’s (1993) idea of multiple intelligences is proposed as a 
suitable candidate for consideration as at least part of a theoretical framework. 
Initially the role of a theoretical framework in research is described and this is 
followed by a brief description of Gardner’s ideas. The paper concludes with an 
example of the utility of using multiple intelligences in a theoretical framework to 
underpin the study of learning with IMM. 

 
Traditionally, learning is viewed as being mediated both socially and 
cognitively (Shulman, 1986, p17) and in classrooms this view often 
assumes some link between teacher behaviour and eventual student 
performance. According to this view, the teacher is considered able to 
mediate the processes that occur between the input of instruction and 
learning outcomes. This view of learning, with its roots in behaviourist 
psychology, can be modified to take into account a more constructivist 
view of learning by considering that both social and cognitive mediation 
processes can occur concurrently in students' minds. Interactive 
multimedia (IMM) can be part of such a simple, high level model by 
considering well designed IMM as also being able to mediate in the 
learning process. The amount of mediation can vary from almost none 
(pure entertainment) to almost all (no teacher intervention). In this way 
IMM can be viewed as being able to supplement teaching and learning 
processes that occur in classrooms. Figure 1 below illustrates this 
position. 



Fetherston 99 

 

Teaching (and the 
use of IMM)

Learning

Mediation 
(social and cognitive)

 
Figure 1: A simple overview of mediation in learning 

 
The overview presented above and in Figure 1 needs further explanation 
before it can be useful as a theoretical framework. Before it can be 
further “unpacked” the role of a theoretical framework in research IMM 
should be discussed. 
 
Theoretical frameworks 
 

There is growing use of IMM in schools and universities and increasing 
amounts of IMM delivered through the World Wide Web. Before IMM 
can be used to best advantage in education, research needs to be 
conducted that will generate pedagogical guidelines for its use in the 
various educational contexts. These different contexts can include 
schools, universities, distance education students, adult learners and 
training organisations. 
 
At this time there are few, if any, well stated theoretical frameworks to 
guide the study of learning with interactive multimedia. Studies are 
often located in constructivism, a framework which is vague, often not 
clearly stated but fashionable, often without clear links to its theoretical 
underpinnings or to the kind of constructivism referred to. Studies are 
sometimes located in other broad domains like positivism or 
phenomenology which do have clear underpinnings but are so general 



100 Australian Journal of Educational Technology, 1998, 14(2) 

 

that the study’s ability to contribute meaningfully to the theory is 
severely diminished. 
 
A theoretical framework for studying learning with IMM should have 
explanatory power relevant to both mediating processes described 
above and any adequate explanation of learning with IMM should be 
grounded in both central processes. This means that the framework 
eventually used probably needs to be able to integrate both a social and 
cognitive view of learning. 
 
The cognitive view may need to take into account micro-process like the 
engagement of schemata, the existence of preconceptions and 
attributions or may concentrate on broader process, suggested by 
theorists like Piaget (1972), of accomodation and assimilation. It may 
include general theoretical perpsectives such as the use of mental 
models (for example Wild, 1996) and situated cognition (Choi & 
Hannafin, 1995, as an example in this domain). 
 
The social mediation could well encompass a social constructivist 
approach like that of Vygotsky (1983). His ideas of mediation in 
learning, the provision of psychological tools, the zone of proximal 
development and the general notion of learners coming to know the 
dominant culture all seem to have prima facie relevance to IMM. Other 
possible candidates for this section could be the work of Kelly (1955) and 
his Personal Construct Psychology, which provides a well explained 
theory of constructivist learning. This was used by Fetherston (1997) to 
generate hypotheses to underpin a learning approach that could be 
usefully applied to the use of IMM in classrooms. 
 
Role of a theoretical framework 
 
A theoretical framework is necessary in studying learning with IMM, for 
many reasons. The main reason is that the readers of the results of the 
research need to know “from where the researcher is coming. A well 
delineated framework should convey to the reader some idea of the 
political, social, cultural and historical context in which the study is set. 
A good framework can also explicitly articulate the underlying approach 
to the analysis of the collected data. Simply, the readers of the research 
want to know through what eyes the data were viewed. For example, 
does the researcher have a positivistic view of knowledge or is it 
interpretivist? 
 



Fetherston 101 

 

The framework can assist the researcher with the classification and the 
identification of patterns in the data if this is desired and matches the 
research approach. 
 
The term theoretical framework is often used synonymously with the 
term conceptual framework. Although very similar, one clear difference 
between the two is that “theoretical framework” should be used when 
the existing literature or conceptual framework cannot provide a clear 
understanding of the phenomenon about to be studied. This means that 
often alternative models may be necessary and these can be used to 
examine existing assumptions thus becoming a theoretical framework. 
Frameworks should always have a clearly delineated boundary. 
 
A well stated theoretical framework is essential when studying learning 
with IMM as it is difficult to define a coherent body of knowledge that 
could be accepted as underpinning all studies. The study of IMM draws 
upon many fields including psychology, sociology, science, semiotics 
and education to name but a few. Consequently, it is important for 
research in this area to allude clearly to the fields chosen to underpin the 
study and to give direction as to how results should be interpreted. 
 
Whatever theoretical framework stance is adopted, it must be grounded 
in critical, scholarly work to give reassurance that the research is valid 
and reliable. Additionally the study undertaken needs to generate 
results that can contribute to the theory on which the study is based and 
also on the theoretical framework. 
 
Taking all the above into account, Gardner’s (1993) theory of multiple 
intelligences appears to be able to make a useful contribution as one 
component of a theoretical framework for the study of learning and 
IMM. It is worthy of consideration for inclusion in part of the cognitive 
mediation section of the simple model proposed above. The theory is 
briefly summarised below and then an example of its explanatory power 
is presented. 
 
The theory 
 
Gardner (1993, pxiv) defined intelligence as “the ability to solve 
problems, or to create problems, that are valued in one or more cultural 
settings”. He located his view of intelligence amongst lay, psychometric 
approaches, and pluralisation and hierarchisation theories of 
intelligence. Using this definition, he empirically derived a set of 



102 Australian Journal of Educational Technology, 1998, 14(2) 

 

intelligences from literally hundreds of studies using eight distinct 
criteria for inclusion as an intelligence. These criteria for inclusion were 
based mainly on biological and anthropological evidence (Gardner. 
1993) and were: 
 

Potential isolation by brain damage; 
 
An identifiable core operation or set of operations; 
 
A distinctive developmental history, along with a definable set of 
expert “end-state” performances; 
 
An evolutionary history and evolutionary plausibility; 
 
Support from experimental psychological tasks; 
 
Support from psychometric findings; and 
 
Susceptibility to encoding in a symbolic system.  

 
Derivation of the distinct intelligences followed a review of existing 
theories, and in most cases strong critiques, of the then existing 
approaches to intelligence. This wide ranging review and critique 
examined phrenology, the psychometric approach, Piagetian views, 
cognitive views and human systems approaches. General criticisms that 
arose from all these studies were that most of these views of intelligence 
focussed on logical or linguistic problem solving, all of them ignored the 
influence of biology, all did not satisfactorily explain creativity or 
originality and all were insensitive to the range of roles that exist in 
human society. 
 
Candidates rejected for inclusion as an intelligence, included intuition, 
common sense and shrewdness. Gardner (1993) regarded intelligences 
as being broader than just computational capacities but narrower than a 
general ability. Like Gall in the 1790s he proposed that we have no 
general intelligence, that we posses memories that are specific to each of 
our intelligences and that we think differently using each of the separate 
intelligences. 
 
The intelligences finally proposed were: 
 
• Linguistic; 
• Musical; 
• Logical-mathematical; 
 



Fetherston 103 

 

• Spatial; 
• Bodily-Kinaesthetic; 
• Interpersonal; 
• Intrapersonal; 
 
and latterly it appears that an eighth intelligence is likely to be added to 
the list, that of the Naturalist. 
 
Applications of the framework 
 
The theory of multiple intelligences is well argued from an empirical 
base and consequently fulfills one criterion for use as at least part of a 
theoretical framework. However, a more interesting criterion is its 
explanatory power. Does it have sufficient theoretical substance to assist 
us with our study of learning with IMM and to let us explain key 
constructs? In the following, I would like to demonstrate its utility.  
 
IMM can assist learning by providing an interesting and useful 
alternative to traditional lessons. IMM can provide a rich learning 
experience for students with its ability to represent and simulate many 
experiences that are either not readily available or dangerous. However 
the construct richness is a multi faceted construct. It can mean to: 
 
• provide all the common media on a single platform; 
• be able to select and combine these media to produce desired 

presentations; 
• be able to provide much wider choices of learning paths; or 
• be able to individualise instruction. 
 
Richness depends mostly upon the variety of symbol systems available 
in usual IMM product. This variety of different symbol systems almost 
always enables access to learning by more learners than the use of 
traditional print materials. But why does this richness of symbol 
systems, prove interesting to learners and provide them with learning 
alternatives? An explanation is provided by the use of multiple 
intelligences. 
 
One of Gardner’s (1993) criteria for including an intelligence in his list 
was the susceptibility of the intelligence to encoding in a symbolic 
system. Because of this encoding, it can be proposed that the variety of 
symbol systems often used in IMM engages several of a learner’s 



104 Australian Journal of Educational Technology, 1998, 14(2) 

 

separate intelligences. Taking this argument further,  an IMM product 
could be viewed in terms of these three criteria: 
 
• the number of separate intelligences it engages; 
 
• the extent that each is engaged; and 
 
• how well content is able to be accessed through each separate 

intelligence (working in conjunction with the corresponding symbol 
system of the IMM product). 

 
The above three points can provide a framework for evaluation of a 
product in cognitive terms. Such evaluation would be most useful at the 
instructional design stage of product development. Decisions could be 
made at this stage of development as to which symbol systems and 
consequently, intelligences to be engaged by the product. Clearly, the 
challenge lies at the design stage of a product to be able to design a 
product that can successfully cater for these different intelligences. 
 
Closely related to engagement is motivation. IMM is commonly 
assumed to motivate the learner automatically simply through the use 
and integration of the media involved. This degree of intrinsic 
motivation can now be teased out and related to the seven intelligences - 
that is the degree of intrinsic motivation will rely to a large extent on 
engagement of the seven intelligences. 
 
These intelligences can be engaged to different extents by different 
activities that commonly take place in a school. 
 

Table 1: How different intelligences might be engaged  
by different activities at school. 

 
Intelligence 

Learning activity Ling. Mus L Sp. Bod IP IrP Nat 

Reading from a book ✔  ✔   ✔ ✔  
Prac work in science   ✔ ✔ ✔ ✔   
Excursion    ✔ ✔ ✔  ✔ 
Cooperative learning   ✔   ✔ ✔  
Usual transmissive  
lesson in school 

✔  ✔      

 
 
 



Fetherston 105 

 

Table 1 shows that reading might engage linguistic, logical mathemat-
ical, interpersonal and intrapersonal intelligences. A transmissive lesson 
where students listen to a teacher’s explanation and then just copy down 
some notes might only engage linguistic and logical-mathematical 
intelligences or even just the linguistic intelligence. This table makes 
clear that IMM is more engaging to most students than usual lessons 
because of its ability to engage more intelligences. 
 
Seeing IMM product from a multiple intelligence view helps us to 
understand the individual nature of the perception of IMM and the often 
idiosyncratic nature of the effect of IMM on individuals and their 
learning. This is because this approach recognises that individuals differ 
in “the forms of these representations, their relative strengths, and the 
ways in which (and ease with which) these representations can be 
changed” (Veenema and Gardner, 1996, p70). In other words different 
individuals prefer to use their different intelligences to different extents. 
 
Of further interest is the application of the theory of multiple 
intelligences to the general area of useability and useability testing. 
Another dimension can be added to this field by considering useability 
in terms of the degree to which users can use or chose to use or have to 
use their separate intelligences. Similarly, interface design can also be 
considered in terms of the employment of separate intelligences by the 
user. 
 
Conclusion 
 
The use of Gardner’s (1993) theory in a socio-cognitive theoretical 
framework to underpin studies of IMM is worthy of consideration. This 
is because it is: well explicated; capable of considerable explanatory 
power; offers an alternative view to usual cognitive mediation 
approaches; and can easily be integrated with social mediation aspects to 
form a cohesive framework. 
 
References 
 
Vygotsky, L. S. (1986). Thought and language. (Ed. A. Kozulin). Cambridge, MA: 

MIT Press. 
 
Piaget, J. (1972). Intellectual evolution from adolescence to adulthood. Human 

Development, 15, 1-12. 
 



106 Australian Journal of Educational Technology, 1998, 14(2) 

 

Veenema, S & Gardner, H. (1996). Multimedia and multiple intelligences. The 
American Prospect, 29, 69-75. 

 
Gardner, H. (1993). Frames of Mind (2nd edition). London: Farmer Press. 
 
Fetherston. T. (1997). The derivation of a learning approach based on personal 

construct psychology. International Journal of Science Education, 19(7), 801-821. 
 
Kelly, G. A. (1955). The Psychology of Personal Constructs. New York: Norton. 
 
Choi, J-I. and Hannafin, M. (1995). Situated cognition and learning 

environments: Roles, structures, and implications for design. Educational 
Technology Research and Development, 43(2), 53-69. 

 
Wild, M. (1996) Mental models and computer modelling. Journal of Computer 

Assisted Learning, 12(1), 10-21. 
 
Shulman, L. S. (1986). Paradigms and research programs in the study of 

teaching: a contemporary perspective. In M. Wittrock (Ed). Handbook of 
Research in Teaching. New York: MacMillan.