id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
ajis02-1420	Islam, Md Zahidul; D’Alessandro, Steven; Furner, Michael; Johnson, Lester; Gray, David; Carter, Leanne	Brand Switching Pattern Discovery by Data Mining Techniques for the Telecommunication Industry in Australia	2016	17	.pdf	application/pdf	9478	420	54	In other words, we can apply sophisticated data mining techniques to discover brand switching patterns, which can then be explained in a theory post-hoc manner. Importantly, our results show consistency of empirical generalisations of “double jeopardy”, found in other brand switching studies, which suggests that data mining approach can provide consistent results with that which use a more complex theoretical explanation.	cache/ajis02-1420.pdf	txt/ajis02-1420.txt