id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
ajis02-1835	Lim, Weng Marc; Lim, Ai Ling; Phang, Cynthia Su Chen	Toward a conceptual framework for social media adoption by non-urban communities for non-profit activities: Insights from an integration of grand theories of technology acceptance	2019	11	.pdf	application/pdf	4795	201	38	Abstract This paper describes perceptions of social media as a communication tool and source of information for non-profit activities in non-urban communities. It proposes a conceptual framework predicated on the unified theory of acceptance and use of technology and the information systems success model as theoretical lenses and suggests that four key factors influence the intentions of non-urban communities to adopt and use social media for communication and information of non-profit activities: performance expectancy (i.e. perception of the benefits of using non-profits’ social media to enhance performance), effort expectancy (i.e. perception of how easy it will be to use non-profits’ social media), social conditions (i.e. expectation of others in non-urban communities to use non-profits’ social media), and facilitating conditions (i.e. access to resources and technology as well as self- efficacy with respect to use of non-profits’ social media).	cache/ajis02-1835.pdf	txt/ajis02-1835.txt