id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
ajis02-1971	Truong, Vinh Nguyen Xuan; Nkhoma, Mathews; Pansuwong, Wanniwat	An Integrated Effectiveness Framework of Mobile In-App Advertising	2019	51	.pdf	application/pdf	24928	1161	49	This lack of academic attention and these practical difficulties is not surprising, given the inherent technical and organizational complexity of designing a meaningful field experiment with mobile ads and it required a close collaboration Australasian Journal of Information Systems Truong, Nkhoma & Pansuwong 2019, Vol 23, Research Article Integrated Effectiveness Framework for In-App Advertising 3 with practitioners who can provide greater access to relevant data, such as earned traffic via apps (Grewal, Bart, Spann & Zubcsek 2016). By 2014, 66% of Facebook advertising revenue came from mobile ads, while that number on Twitter is already 85% (Bergen 2014).	cache/ajis02-1971.pdf	txt/ajis02-1971.txt